While on the hunt for meaningful metrics tools, Erwin Hendriks, creator of Social Website Analyzer , brought his insightful resource to my attention. Simply put, Social Website Analyzer is a one-click snapshot of the state of your website’s or brand’s social media presence across the top 20 social media sites. These stats can serve as meaningful benchmarks as you launch and continue to build and measure your social media presence and impact. Note: Harp Social has no affiliation with Website Analyzer. MORE >>

With so much hype surrounding the enormous benefits for businesses to  reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or business. How do I justify social media? If you’ve asked yourself any of these questions, or are less than enamored with the success of your social media campaign, try these social stump-blocker solutions below: 1. Conduct a Social Media Competitive Analysis. and so on. MORE >>

Blog How To Social Media Marketing Tools and Resources Twitter growing twitter hashtags hashtags for business how to find twitter followers social media twitter chat#hashtag As anyone who uses Twitter knows, the ‘#’ symbol, called a hashtag, is used to mark keywords or topics in a Tweet. Interestingly enough, Interestingly enough, it was created organically by Twitter users as a way to categorize messages. Hashtags Hashtags are simply a way to “tag” your tweet with subject matter to make it easy to be found. Anyone [.]. MORE >>

The Social Media World Forum is underway today and will go on through tomorrow in New York. This conference has entered its third year and continues to provide top-level strategic advice and social media marketing insight. Covering important topics like how to engage customers, manage brand perceptions, empower employees and discovery audiences that have not been reached yet through diverse social media channels. Blog Social Media & SEO Social Media Marketing Uncategorized #SMWF social media highlights social media tips social media world forum MORE >>

Blog How To Twitter best twitter tools social media twitter management tools twitter toolkit Twitter toolsLike so many businesses out there, perhaps you've opened a Twitter account for your brand or business and have gained a handful of followers but aren't really sure how to grow your following or what to do next. With a little effort, you can take your Twitter account from stark anonymity to massive popularity. Follow these tips and take your Twitter account to the next level of marketing. This is part 1 in a 3-part series. MORE >>