Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Are you a middle finger marketer? Main | 30 ways to Live in HD (and get free Panasonic gear) » The problem with paid media isnt the "paid" This morning I searched Google for blog posts about two seemingly related phrases. Earned media isn't a new concept, of course.  marketers really need to focus not on earned media but on "earned attention."   Sage advice, kinda. MORE >>

Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Work in progress: on Netflixs corporate culture | Main | Blog World bound. » Kick social media addiction by embracing social media This morning I noticed a few of my Facebook and Twitter friends linking to StopWritingOnMyWall.com ,  a site for the Social Media Addicts Association. Or more accurately, embrace social media by poking fun at social media? MORE >>

Search Amazon for books about social media and the site offers up more than 140,000 choices. haven't read them all, but I'd wager that most focus on social from a marketer's perspective: how to use Facebook, Twitter, YouTube, influencer engagement and all sorts of social goodness to reach consumers and sell them stuff. But the real difference between this book and I'd wager most of the other 140,000 is that it isn't really about "doing" social - it's about "being" social. We figured it was time to write a book about how to "be" social as a company. MORE >>

In the past, I've pondered how social computing is changing the way we think about relationships. Yet I'd be willing to go out on a limb and say that when it comes to social media, most of us aren't building relationships so much as collecting headcount. Anything that helps them believe in the illusion that social media can (and should) look a whole lot like traditional mass media. Social is all about the company you keep. Today is National UnFriend Day. We count our Facebook friends, Twitter followers and blog subscribers. Except it's not. MORE >>

Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « The problem with paid media isnt the "paid" | Main | All marketers really need to know about social media » 30 ways to Live in HD (and get free Panasonic gear) At crayon , we've been doing lots of great work for our client Panasonic , all to support their Living In HD initiative. Search Social Media Speaking Trends Video Virtual Worlds Web 2.0   Why?  MORE >>