And many social media marketers will tell that’s the part of the holy grail of a successful online presence. While most social media “gurus” would say traffic is utterly important, I would submit is not as important as you would think. Media RelationsIf you start a business blog, it will do nothing for you unless it attracts readers. In fact, let me ask you a very simple question. On a scale from 1 to 5 (5 being the most critical), is traffic important to your blog and your business’s success? Could you justify having a blog without traffic? Attitude. MORE >>

Thy hype of social media is gone. The tools continue to mature and the strategies for executing social media PR campaigns are as diverse as the company’s and organizations using them. But if you’re just now seeing the return on investment of social media, how it builds social capital and provides a two-way means of communication between you and your stakeholders — the whole thing can look quite complex and confusion. This is also true for using social media too. It just is and that’s okay. Where do you start? MORE >>

According to official Facebook data, the social network is thriving and ripe with opportunity: 901 million monthly active users at the end of March 2012. Reaching into this social network and building community requires a strategic approach, however. Here’s what the most skeptic said about my strategic approach to growing fan pages: “Rodger provided an outstanding series of social media classes for Lawrence Chamber members in Fall 2011. Media RelationsWouldn’t it be wonderful to generate $500,000 in annual sales from your Facebook Fan Page? MORE >>

” (The shit he refers to is social media marketing). Yet another skeptic told me, “Rodger provided an outstanding series of social media classes for Lawrence Chamber members in Fall 2011. went from being a social media agnostic to ‘cant wait to post this on FB’ by listening to Rodger and following his advice.” ” Media RelationsOne of my colleagues and I had a discussion not long ago. We turned to the other  and teased each other about our Klout score. Mine was lower than her’s, and that was surprising. MORE >>

Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson How to (NOT) Pitch a Blogger July 22, 2010 Liz Pope, Media and Research Manager When I first started learning about social media and “pitching” bloggers, the words that stayed with me the longest were from a colleague who, when asked how to pitch a blogger , responded, “You don’t.” Because media relations isn’t about “pitching,” it’s about engaging and building mutually beneficial relationships. actually just wrote a post about social media being a two-way street. MORE >>