Gemma Went

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How to nail social media in 30 minutes a day

Gemma Went

If you’re serious about succeeding on social in 30 minutes a day (or less), you can. Pick your platform(s) Nailing your social media marketing does not mean you have to conquer every channel out there. The post How to nail social media in 30 minutes a day appeared first on Gemma Went. Handy tips Social Media simply smart social media

Expert Q&A – Social media & content creation: what’s tax-deductible?

Gemma Went

This week’s Simply Smart Social Expert Q&A was with Rosie Slosek of One Man Band Accounting. This time, we were talking all about what’s tax-deductible, what’s an expense, and what’s a capital item in your social media and content marketing. The post Expert Q&A – Social media & content creation: what’s tax-deductible? Content Marketing Expert Q&As Marketing Social Media Tools and Apps business content creation expenses expert Q&A tax-deductible taxesIt depends on how you […].

Developing a social media strategy

Gemma Went

Last year I wrote a series of blog posts taking readers through each stage of developing a social media strategy. Social Media Social Media Strategy Series social media ebook social media strategyThey were the most popular posts I’ve written and are still shared regularly. So, as they’re still relevant, I thought I’d publish them again for those that missed the series the first time round. They’re … Read more.

Infographic: Social Media ROI

Gemma Went

Found this one on social media ROI, a contentious issue for many budget holders. If social media is still fairly new for you, my social media strategy … Read more. Measurement ROI Social Media social media ROI social media strategyIt appears I’m in a caring sharing mood at the moment. And it’s all about infographics. The ‘Proven Platforms and Emerging Trends’ is interesting. What do you think?

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Top Digital & Social News from Last Week – 4/7/16

Gemma Went

The post Top Digital & Social News from Last Week – 4/7/16 appeared first on Gemma Went. Social Media Tools and AppsFacebook to focus on friends and family Last Wednesday Facebook announced another shift in the infamous News Feed algorithm. This update will promote family and friend content, rather than that posted by brands. This means pages with a high volume of “Page post” traffic may experience a decline, but those that rely on referrals […].

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Open for business

Gemma Went

News digital strategy marketing consultant social media consultant social media strategyA little while ago I made the leap from my business, Red Cube, to the new brand story agency, Aesop. It was a bold move, giving up my own business to join someone else. hadn’t really been looking at the time, but the opportunity showed its face and my instinct was to jump. Well … Read more.

Free social media strategy ebook

Gemma Went

As regular readers know, at the end of last year I ran a series on this blog on how to develop and deliver a social media strategy. Blogging Facebook Foursquare Linked In Social Media Social Media Strategy Series Twitter free ebook social media strategyThis has now been gathered together into an easy to read ebook which covers each stage of the process, from getting buy-in at the start to ongoing management, [.].

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The social media strategy series: Getting Buy In « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Getting Buy In 28/07/2010 tags: social media business case , social media buy in , social media strategy by Gemma Went Photo by by renaissancechambara Welcome back to the second in my social media strategy series.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

If you aren’t using social media to become a better company, you aren’t using it right

Gemma Went

The author will come as no shock, I can often be found sharing his decks, opinions, posts and (now) book (if you’ve not heard about it, Social Media ROI is a must have for [.]. Marketing Social Media Strategy Olivier Blanchard social business social media strategyI happened upon a rather useful deck earlier and it’s only right and proper that I share it with you here.

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The social media strategy series: Finding your audiences « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Finding your audiences 02/09/2010 tags: social media strategy by Gemma Went The next post in our social media strategy series is all about finding your audiences. You probably think you already know who these people are. Not necessarily.

The social media strategy series: Identifying goals and objectives.

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Identifying goals and objectives 19/08/2010 tags: goals and objectives , social media strategy by Gemma Went Photo by dr. hanz After a short break, I’m back with the third in the social media strategy series. And nobody wants that.

The social media strategy series: Metrics and Measurement « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Metrics and Measurement 20/09/2010 tags: social media strategy , social media ROI , social media metrics , how to measure social media by Gemma Went The next post in our social media strategy series looks at the all important ‘metrics and measurement’ The ROI bit.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

Case Study Crunch: FMCG Social Media Case Studies « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: FMCG Social Media Case Studies 23/06/2010 tags: Case Studies , Marketing , Social Media by Annalisa Morgan Over the past year or so, FMCG’s have had their fair share of social media successes and failures. Nestle anyone?) Did you enjoy this post?

The social media strategy series: Ongoing management and beyond

Gemma Went

This is the final post in our social media strategy series. So far we’ve covered: Is social media is right for your business How to get buy in Identifying goals and objectives Finding your audiences Developing social media tactics Measure your social media activities Creating a content plan Defining your resources Guidelines and training Once [.]. Tags: Social Media Strategy Series social media management social media strategy

Looking backwards and forwards: What we’ve learnt in 2010 vs what’s next in 2011

Gemma Went

Marketing Social Media Trends 2010 learnings 2011 trends communicationsHere’s my obligatory trends post. But lo, it’s not the standard list of trends from my perspective. Instead I sent out a plea to some respected comms folk and ask these two questions: 1. What was your biggest learning from a communications perspective in 2010? 2. What is your one, key communications trend or forecast [.].

The social media strategy series: Defining your resources

Gemma Went

We’re almost at the end of our social media strategy series, which has covered: Is social media is right for your business How to get buy in Identifying goals and objectives Finding your audiences Developing social media tactics Measure your social media activities Creating a content plan Now we’re going to look at how you [.]. Tags: Social Media Strategy Series Resourcing social media social media strategy

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

Getting the most out of Linked In Groups

Gemma Went

Linked In Social Media Linked In Etiquette Linked In Groups social networkingThe lovely folk at the Design Business Association asked me to share some tips on how their Linked In Group members could make the most of the community. Here are my thoughts … Linked In Groups are a superb place to connect and collaborate with existing communities that have a shared interest, raise your personal brand … Read more.

Digital Britain by Dare

Gemma Went

Awesome stuff Social Media Stats Trends Dare Digital Britain Digital Report Digital StatsThe smart folk at Dare have today published a spanking report on Digital Britain. Even smarter is that to download this gem you have to pay with a tweet, a lovely little tactic to help spread the reach of this content far and wide. like this kind of reciprocal activity, although one word of … Read more.

Social media management systems: A comparison

Gemma Went

I just read a very handy post on We Are Social’s blog detailing a recent report by  Altimeter’s Jeremiah Owyang comparing Social Media Management Systems. “A Social Media Management System (SMMS) is a software tool that uses business rules and approved employees and partners to manage multiple social media accounts such as Facebook, Twitter, and YouTube. Social Media Tools and Apps social media management systems… Read more.

Are You a Sizzling Taco or Going Down in Flames?

Gemma Went

This is a guestpost by Luke Brynley-Jones, social media consultant and blogger. Luke is hosting Social PR 2011 (London) on 28th Feb and has kindly agreed to let readers of our blog get a 10% discount to the conference using the code “red10”. Last month Taco Bell had a social PR disaster. PR Social Media KD Paine social pr social pr 2011Rumours spread online that their [.].

My tool de jour: Buffer

Gemma Went

Most social folk tend to have their own special way of doing things. suite of favourite platforms, a certain way of using them and the tools that tie it all together. I’m no different. A big part of my social strategy is to curate and share interesting content and I have a list of … Read more. Facebook Social Media Tools and Apps Twitter

Case Study Crunch: Social Media Case Studies in Food & Drink, Part.

Gemma Went

Businesses wishing to venture out into the fast-paced and unpredictable world of social media may feel hesitant as to how it can work for them, as well as being overwhelmed by the sheer number of tools available. Coca Cola’s Expedition 201 Campaign – Learn Social Media by Example Thoughtpick // 13-05-10. Social Media Tips from Coke The Proactive Report // 02-12-09.

What is social influence?

Gemma Went

Photo by Paul Clarke Last week I took part in a hearty debate with Andrew Gerrard, Joanne Jacobs, Benjamin Ellis, Matt Rhodes and Azeem Azhar for social media week hosted by my friends at Likeminds. Social Media Video Influence Social Media WeekThe clever folk at Brass got their mic’s on and recorded a few of us telling them what we feel [.].

Top 10 Social Media, PR and Marketing Links of the Month: December

Gemma Went

Marketing Social Media Top 10 Links of the Month top 10 social media marketing pr linksOk, you got me. haven’t done this for ages (since August). All I can do is apologise (hey, I’m only human). With that done, I’m back with my Top 10 links of the previous month. New readers, these are the most popular links I share on Twitter (some mine, mostly other clever folk), so [.].

Infographic: The Growth of Social Media

Gemma Went

Social Media social media infographic social media statsStumbled upon this useful infographic on The Huffington Post this morning (originally from The Search Engine Journal, hat tip to Joanne Jacobs for sharing on Twitter). Although these figures are US biased, it’s interesting to note the increase in growth rate in age ranges and demographics. A few points worthy of a mention: The steep [.].

More Isn't Always Merrier

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe More Isn’t Always Merrier 13/04/2010 by Annalisa Morgan We all use the phrase ‘the more the merrier’ in different contexts as part of our everyday speak, but what of the saying’s use in the context of social media? ’, but ‘what is social media anyway?’;

Top 10 social media, marketing and pr links from last week

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Top 10 social media, marketing and pr links from last week 10/05/2010 tags: top 10 social media marketing pr links by Gemma Went Time for our weekly installment of the top 10 social media, marketing and pr links from last week. Enjoy. Did you enjoy this post? what a year!

Nielsen’s 2011 Q3 Social Media Report

Gemma Went

Nielsen social-media-report View more presentations from Jennifer Pricci As usual this has a US bias, but there are some useful global stats included in this report. million page views, has the second most page views on any social … Read more. Social Media StatsSome great stuff here for you stat monkeys. The UK snippet is interesting, showing that Tumblr, with 229.6

The role of social media in brand storytelling

Gemma Went

I thought I’d share a recent post I published on Brand Republic’s The Wall on the role of social media in brand storytelling. Branding Facebook Social Media Twitter Aleksandr Orlov brand story brand storytelling Compare the Market Isaiah Mustafa social media Old Spicehope you enjoy it … Brand storytelling is a bit of a buzzword right now. You can’t read a magazine, blog or agency website without it cropping up in some form … Read more.

Top 10 Social Media, PR and Marketing Links of the Month

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Top 10 Social Media, PR and Marketing Links of the Month: June 01/07/2010 tags: top 10 social media marketing pr links by Gemma Went So, after feedback from this post and conversations with a few people, we’ve decided to stop weekly Top 10 links posts as they were a bit much for too many people.

Top 10 social media, marketing and pr links from last week

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Top 10 social media, marketing and pr links from last week 17/05/2010 tags: top 10 social media marketing pr links by Gemma Went Morning folks, it’s that time of the week again. Here are last week’s top 10 social media, marketing and pr links. Reasons to Foursquare.

Top 10 social media, marketing and pr links from last week

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Top 10 social media, marketing and pr links from last week 05/05/2010 tags: top 10 social media marketing pr links by Gemma Went Here you go folks, the top 10 social media, marketing and pr links from last week. Happy reading. Leave a Reply Who writes this stuff?

If you aren’t using social media to become a better company, you aren’t using it right

Gemma Went

The author will come as no shock, I can often be found sharing his decks, opinions, posts and (now) book (if you’ve not heard about it, Social Media ROI is a must have for [.]. Marketing Social Media Strategy Olivier Blanchard social business social media strategyI happened upon a rather useful deck earlier and it’s only right and proper that I share it with you here.

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The real life social network

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The real life social network 09/07/2010 tags: Social Media , the real life social network by Gemma Went I stumbled upon this fantastic presentation by Paul Adams. Paul takes a look at the psychology of being social and how that works with both online and offline. Enjoy.

Case Study Crunch: IT and Technical

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: Social Media Case Studies in IT and Technical 26/05/2010 tags: Case Studies , Marketing , Social Media by Annalisa Morgan Following the success of last week’s  Case Study Crunch: Food & Drink, Part 1 , this week’s post is a rather different kettle of fish: IT and technical.