Direct Marketing Observations

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Don’t Mistake Activity for Effectiveness in Social Media

Direct Marketing Observations

The world of the content marketer/social media marketer is changing. I had mentioned in a previous post how it resets every day. What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science. The conversations, have been lost. We can fix this though.

The One Mistake Every Marketer Makes with Social Media Every Day

Direct Marketing Observations

Before I elaborate though, let me stress that I am qualified to post something so link-baitish as this. I’ve been knee deep in social for the better part of 8 years. So much so, that it seems that not a year goes by now where I either hear or read about how social media doesn’t work or is useless or is dying. Let me put that notion to bed quickly. But I digress.

Social Media for Business in 2012 [Infographic]

Direct Marketing Observations

social media Social Media marketingSince it was a short week, we’re going to go with an infogrpahic from Patricia Redsicker.

Sports and Social Media-What have We Learned?

Direct Marketing Observations

Recently via ESPN,  a social media drama played out nationally as a Texas A&M  football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. The fall out is additionally bad because it also shows how recruiting athletes in a social media world can go terribly awry. ” recruiting. What should you do?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

A Look Back: What to Look for in Your Next Social Media Director Hire

Direct Marketing Observations

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? In 2015, I’d say now more than ever social is part of the fabric of every org. Think Mobile and Social.

Does Social Media Own You?

Direct Marketing Observations

This morning I was reading an article by David Rogers about whether it was time to shut down your website and go social instead. He measures the benefits of having a social presence versus  just a static web presence. We need to take our lips off of the baby bottle that is the big 3 of Social Media(Facebook, YouTube and Twitter) and own the data and own the channel.

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Is Social Media Marketing Effective?

Direct Marketing Observations

Social Media marketing roi social mediaThanks to the folks at MDG.

Why Do Organizations Still Fear Social Media?

Direct Marketing Observations

Before organizations can begin to think about having or being a social brand or a social business, they have to back up and temper their opinions or notions of what they think they know. Invariably what I see when I walk into the largest of the large or the smallest of small companies, are companies struggling with 2 schools of thought: (1) That they must corral the social employee and (2) How do they control the social customer. Let’s take social out of the equation and think about fear for a second and how it motivates companies. Stronger. Faster. Longer.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

The Biggest Moments in Social Media in 2012

Direct Marketing Observations

Looking back on the year, it’s easy to see what was big when we have the benefit of an infographic.  At the least, there’s no doubt that social adds a layer and an element to our memories. social mediaBig shoutout to Mashable and The SEO Company.

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Ever Really Look at your Linkedin Contacts?

Direct Marketing Observations

In 2016, it should be readily apparent that each relevant social platform has a specific value to us. So beyond having this stable of intimate business connections, who does the passively dynamic social network that is Linkedin serve best? And for that reason alone, Linkedin is a valuable passive dynamic social network. Linkedin social media jobs social media Social Networkin

Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. My concerns with the wild west mentality of middle school and high school social media usage are fivefold. What happens in school is now being played out on Twitter and a myriad of other social sites.

Why is the Customer Experience so Hard to Deliver On?

Direct Marketing Observations

Until now. I’ll tell you what happened and it’s really pretty simple; and most of you will slough it off as yet another social media justification post, but it’s true. What happened is social media happened. Social gave the customer a voice they never had. Social media has allowed customers to have a real voice on so many levels/platforms now.

When Social Media Strategy Becomes Irrelevant

Direct Marketing Observations

Every day online and in the social media bubble we talk about ROI and the strategy and the channels used to grow your social media presence and impact. Here are 3 examples where social media has never figured more prominently and yet it had nothing to do with strategy or ROI, but had everything to do with the engine that does drive social media, PEOPLE.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media

The Biggest Social Media Story of 2013

Direct Marketing Observations

Remember this because it will be the social media headline of 2013… To quote The New York Times : What business makes no money, has yet to pass its third anniversary and just turned down an offer worth billions of dollars? Snapchat, a social media service run by a pair of 20-somethings who until last month worked out of a beachfront bungalow in Venice, Calif.

Social May Artificially Validate Motivation and Intent But…

Direct Marketing Observations

You decide to make it social. Or become… wink wink, social. You figure that if you create social profiles everywhere and try and be everywhere at once, you have a better chance of selling stuff. To make money and  to sell product or be social ? We call it social media but is social a means to an end that has nothing to do with being truly social?

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There is No Social Media Bubble

Direct Marketing Observations

It’s sexy to say that the recent valuations of social networking companies and platforms is very similar to the dot com bubble valuations. Though the model to make money in social networks is still based on traffic pouring through the site- the need to separate someone from their cash isn’t as large a priority as it was in the dot com bubble days. Linkedin SEO/SEM social media

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14 Guiding Principles of Social Media

Direct Marketing Observations

Oddly, I try to tell them what social media can do for them and what it did for me. Social media altered the course of my career. It was somewhere between 2005 and 2006 but that’s when I really started to “understand&# the power of the possibility with social. It starts with these principles that are derived from the positive impact of social media.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Social Media’s Impact and Effect

Direct Marketing Observations

There’s no doubt any longer about social media permeating every aspect of our daily live’s. Here’s a great infographic on the true ubiquity of social. Thanks to the folks from Socially Aware Blog. social media Social Networking

Where Are the Jobs and What Can You Make In Social Media?

Direct Marketing Observations

As I’ve said many times, I love a good infograph, thus, let’s introduce the  Onward Search Social Media Jobs Salary Guide. One, there are a lot of good paying  jobs out there in the social media space. social media jobs social mediaSome interesting things to note here. Two, I’m surprised that some of the positions and locations are not paying more. Given what is on the line for some companies, I would have expected more from some of the locations for the strategist and marketing manager positions. What do you think?

Social Media and The Olympics

Direct Marketing Observations

London Olympics social media olympics summer olympicsTwo things for you to check out. First check out the infographic below and second, check out this link:  [link].

Three Plateaus in Social Media

Direct Marketing Observations

For those of you who are new to the social space , this post does not entirely apply to you, though it perhaps eventually will.  So you can keep reading to see what will might happen to you. You quit because, you see nothing gained and you claim that social media does not work. Plateau #1. You’ve created half assed personas in Facebook, Twitter, YouTube and Linkedin.

From Social to Local to Mobile

Direct Marketing Observations

Because of social, mobile and local, the pressure to woo us, to incentivize us and to convert us, has never been greater. Theese social tools and platforms and these mobile devices have combined to strike fear into retailers far and wide. Mobile marketing social media social retail local mobile Search socialThose times are over.

How Accountable are you with your Social Media?

Direct Marketing Observations

Recently the spate of social media faux pas’s would tend to make one wonder if putting yourself “out there&# is really worth it. Why all of a sudden are people not caring or simply not thinking about what they tweet or what they say on a social network? social media Twitter nprThe novice I’m sure is wondering that, as well as the expert. This thought is what drove the following deck that I will be presenting this weekend in Orlando.

Is Being Too Social Ruining Social Media?

Direct Marketing Observations

I was reading an article on MSNBC recently about Groupon and the tag line to the piece was the following: “When everything’s social, nothing is.&#. What happens when you have so many options to do something or buy something or say something or share something in social? Is there a tipping point looming here where eventually everyone tires of being so social?

What are You Supposed to Measure in Social Media?

Direct Marketing Observations

My graph is not totally untrue for those of you that play in the space, but I was reading a post by Tom Webster today titled, The Uneasy Relationship between Twitter and Social Media Measurement and I knew exactly where he was going with it. Ok, so again I was having a bit of fun here but I’m curious to hear what some of the social media data aficionados think.

30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010

Direct Marketing Observations

One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? Groubal. 4) A ridiculously long Directory of Social Media Monitoring and Analysis Tools. 5) Let’s think in a forward fashion- Greenopolis is doing it, now we need to.

Ashley Madison and the Case for In the Moment Marketing

Direct Marketing Observations

good usage of social media monitoring your key words? digital marketing Ashley Madison Social Media marketing TwitterSh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal. So I did a trending hashtag search on the topic. Pun intended. People who want to cheat? Seriously? It’s user base is how many?

Social Media Specialists Are No Longer Needed

Direct Marketing Observations

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. We’re at least five years in and I want you to quit being a social media specialist, because you aren’t one any longer. We all did something before social media.

12 things I thought I knew About Social Media in 2011

Direct Marketing Observations

As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1)      That I knew what I was talking about. Just because I might know more about social media than the average person, it didn’t preclude most corporate heads to assume that they knew just as much about socia l, if not more, than I did. They’re ready as long as they have their social media policies in place. social media social media transparency social media in 2011

Should Companies Play it Safe in Social Media?

Direct Marketing Observations

One of the easiest ways to opt out of the social media revolution is to do just enough to satisfy the hacks that may be looking at your social efforts who then may be writing, speaking or commenting about your stuff and trying to poke holes at it. What are they doing with social media  that you are not? Social used the right way, could determine both.

15 Things I’ve Learned from 138 Social Media Tweetchats

Direct Marketing Observations

The format was pretty simple, we would find a killer, compelling host in the social space, like a Beth Harte who was our very first host, and we’d pick a killer, topical, compelling, subject. Twitter #socialmedia hashtag social media jason breed tweetchatsMore than 2 years ago Jason Breed and I decided to create a Tweetchat.  After we settled on the topic, we  would collaborate on 3 questions and off we would go to promote it for the following Tuesday. When Jason first called me, he was looking for ways to  brand  his previous company. No two are the same.

Is social media territorial? Should it be?

Direct Marketing Observations

I was walking the dog the other night and watched as he “marked&# his territory and naturally I thought about the  natural Tug-o-War that occurs with social. The desire for different departments wanting to own the “rights&# to social media. Lastly, Steve Radick thinks we all own social media. Wait cancel that, he thinks no one owns social media.

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Social Media Marketing Wins…and Fails

Direct Marketing Observations

social media social media infographics Social Media marketingHere’s a great infographic surreptitiously  attached to an MBA in marketing lead gen site.  Be that as it may on the interwebz, this inforgraphic nonetheless, is not bad.

Social Media Conundrum #12: Justin Bieber is popular, but he’s not influential?

Direct Marketing Observations

I can’t believe I’m going to weigh in on this, but I saw a tweet from a notable social media analytics consultant in which the following was stated for the umteenth time. social media social media influence social media measurement influence justin bieber popularityIsn’t that influence?I in·flu·ence. ??n Immensely popular.

What Does Corporate America Fear the Most with Social Media?

Direct Marketing Observations

Including corporate America, and yet that is their greatest fear with social media. They fear the new found empowerment of an existing employee and the new hires that have expectations around the company being truly social and digital. All great poster children for corporate social success and the list continues to expand. Social is no exception. Loss of control.

Some Handy Social Networking Statistics and Trends

Direct Marketing Observations

social mediaInfographic by – Conversion Rate Optimization Company Invesp.