| | | Direct Marketing Observations | |  Social Media | 237 articles |
| Page 1 of 3 | Previous | Next | DIRECT MARKETING OBSERVATIONS DECEMBER 6, 2012  Social Media’s Impact and Effect There’s no doubt any longer about social media permeating every aspect of our daily live’s. Here’s a great infographic on the true ubiquity of social. Thanks to the folks from Socially Aware Blog. social media Social Networking | DIRECT MARKETING OBSERVATIONS MAY 28, 2010  Is social media marketing too labor intensive? In some cases, I made mistakes, which made me better the next time I did it, but it also gave some individuals within these companies the notion that social media does not work. Increase awareness of and interaction with a company’s brand through brand mentions and participation in social networks. Increase traffic to websites through social bookmarking. | | | | | |
| DIRECT MARKETING OBSERVATIONS AUGUST 31, 2011  14 Guiding Principles of Social Media Oddly, I try to tell them what social media can do for them and what it did for me. Social media altered the course of my career. It was somewhere between 2005 and 2006 but that’s when I really started to “understand&# the power of the possibility with social. It starts with these principles that are derived from the positive impact of social media. | DIRECT MARKETING OBSERVATIONS AUGUST 28, 2012  Retail and Social Media by the Numbers CPG retail social media social retailI’m doing some work in the retail sector right now and thought I would share this great Infographic from Campalyst. Though it’s from May of 2012, and we know how quickly things change in the space, it’s still a pretty bangin visual. Infographic by Campalyst. | DIRECT MARKETING OBSERVATIONS FEBRUARY 9, 2012 Where Are the Jobs and What Can You Make In Social Media? As I’ve said many times, I love a good infograph, thus, let’s introduce the Onward Search Social Media Jobs Salary Guide. One, there are a lot of good paying jobs out there in the social media space. social media jobs social mediaSome interesting things to note here. Two, I’m surprised that some of the positions and locations are not paying more. Given what is on the line for some companies, I would have expected more from some of the locations for the strategist and marketing manager positions. What do you think? | | | | | | | | |
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DIRECT MARKETING OBSERVATIONS | THURSDAY, SEPTEMBER 8, 2011  10 Social Posts to Save and Share
1) This post The hidden cost of social though a bit long by Mark Schaefer really deconstructs the conversation, give it a read. 2) It’s funny, but I was talking to someone the other day about the difference between communities and social media, and lo and behold I came across this article, Is social networking community building? 6) Olivier Blanchard, has carved out a niche in and around social media ROI, but read his 5 basic rules of calculating the value of a Facebook ‘fan’. Want to know what social media can tell us about American Society? MORE >> -
 Social Media for Business in 2012 [Infographic]
social media Social Media marketingSince it was a short week, we’re going to go with an infogrpahic from Patricia Redsicker. MORE >> -
DIRECT MARKETING OBSERVATIONS | THURSDAY, JANUARY 14, 2010  10 social links you need to bookmark
Find out how visible it is on the social web- How Sociable. 2) Always wondered about the “other&# social sites that might be out there? Well here’s a list of a 101 social media websites. 4) The Social Media Group this past week rolled out the “ Social Media RFP , which is essentially a working document on what companies of all sizes should be looking for when hiring a social media consultant or firm. But nevertheless, he tweeted out this List of Social Media KPI’s on Flickr. Content. MORE >> -
 From Social to Local to Mobile
Because of social, mobile and local, the pressure to woo us, to incentivize us and to convert us, has never been greater. Theese social tools and platforms and these mobile devices have combined to strike fear into retailers far and wide. Mobile marketing social media social retail local mobile Search socialYou don’t know this but you are really driving the train. Retailers and advertisers and marketers used to be able to dictate and call the shots and we as consumers responded like we were pavlov’s favorite dogs. Those times are over. MORE >> -
DIRECT MARKETING OBSERVATIONS | THURSDAY, SEPTEMBER 6, 2012  Is Social Media Marketing Effective?
Social Media marketing roi social mediaThanks to the folks at MDG. MORE >> -
- Fear of Social Media DIRECT MARKETING OBSERVATIONS | THURSDAY, OCTOBER 28, 2010
- 30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010 DIRECT MARKETING OBSERVATIONS | FRIDAY, DECEMBER 3, 2010
- Social Media Marketing Wins…and Fails DIRECT MARKETING OBSERVATIONS | THURSDAY, FEBRUARY 21, 2013
- Why Do Organizations Still Fear Social Media? DIRECT MARKETING OBSERVATIONS | THURSDAY, DECEMBER 1, 2011
- The Top 5 Challenges for Digital Brands in 2012 DIRECT MARKETING OBSERVATIONS | WEDNESDAY, DECEMBER 14, 2011
- How Accountable are you with your Social Media? DIRECT MARKETING OBSERVATIONS | THURSDAY, FEBRUARY 10, 2011
- The Value Myth of Social Media DIRECT MARKETING OBSERVATIONS | TUESDAY, JUNE 1, 2010
- The Biggest Moments in Social Media in 2012 DIRECT MARKETING OBSERVATIONS | THURSDAY, DECEMBER 27, 2012
- Chances Are You’ve Met Less Than 5% of the People in Your Social Network DIRECT MARKETING OBSERVATIONS | WEDNESDAY, JANUARY 25, 2012
- 17 Tweetchats for Social Media, Marketing and PR folks DIRECT MARKETING OBSERVATIONS | FRIDAY, MAY 7, 2010
- Some Social Tools You Should Know About DIRECT MARKETING OBSERVATIONS | THURSDAY, JANUARY 12, 2012
- Is Social Currency Counterfeit? DIRECT MARKETING OBSERVATIONS | THURSDAY, MARCH 21, 2013
- 8 mistakes you can avoid making in social media DIRECT MARKETING OBSERVATIONS | FRIDAY, MARCH 26, 2010
- What Does Corporate America Fear the Most with Social Media? DIRECT MARKETING OBSERVATIONS | THURSDAY, JUNE 23, 2011
- The Top 10 Ways Social Media Confuses You DIRECT MARKETING OBSERVATIONS | THURSDAY, JULY 29, 2010
- The Top 20 Health and Fitness Social Networks DIRECT MARKETING OBSERVATIONS | THURSDAY, MARCH 4, 2010
- The Voice of the Social Employee Inside the Firewall DIRECT MARKETING OBSERVATIONS | TUESDAY, MAY 10, 2011
- The Social Media Self Assessment Checklist-22 questions DIRECT MARKETING OBSERVATIONS | MONDAY, MARCH 29, 2010
- 15 Things I’ve Learned from 138 Social Media Tweetchats DIRECT MARKETING OBSERVATIONS | THURSDAY, DECEMBER 8, 2011
- Should You Outsource Social Media? DIRECT MARKETING OBSERVATIONS | FRIDAY, AUGUST 13, 2010
- 15 reasons to love social media DIRECT MARKETING OBSERVATIONS | TUESDAY, MARCH 9, 2010
- Does Social Media Own You? DIRECT MARKETING OBSERVATIONS | FRIDAY, MAY 13, 2011
- 12 things I thought I knew About Social Media in 2011 DIRECT MARKETING OBSERVATIONS | MONDAY, DECEMBER 19, 2011
- The Evolution of Our Data Fixation in Social Media DIRECT MARKETING OBSERVATIONS | TUESDAY, FEBRUARY 21, 2012
- The sea change in Twitter sentiment DIRECT MARKETING OBSERVATIONS | WEDNESDAY, JANUARY 20, 2010
- Highlighting the Social-ness in Social Media this Holiday Season DIRECT MARKETING OBSERVATIONS | THURSDAY, DECEMBER 23, 2010
- The Way Social Media Used To Be DIRECT MARKETING OBSERVATIONS | TUESDAY, APRIL 2, 2013
- When Does Social Media Really Work? DIRECT MARKETING OBSERVATIONS | TUESDAY, MAY 22, 2012
- Social Media for B2B-10 links for the week that was in Social Media DIRECT MARKETING OBSERVATIONS | TUESDAY, JANUARY 26, 2010
- The Soft Metric of Good Content and it’s Impact on the Digital Footprint DIRECT MARKETING OBSERVATIONS | MONDAY, OCTOBER 17, 2011
- Social Media and The Olympics DIRECT MARKETING OBSERVATIONS | FRIDAY, APRIL 20, 2012
- 5 Reasons Why Social Media is so Explosive DIRECT MARKETING OBSERVATIONS | WEDNESDAY, AUGUST 11, 2010
- Social Media: What’s Right, What’s Wrong, and What’s Next? DIRECT MARKETING OBSERVATIONS | WEDNESDAY, NOVEMBER 24, 2010
- What Does it Mean When Social Media Companies Can’t Survive? DIRECT MARKETING OBSERVATIONS | THURSDAY, OCTOBER 7, 2010
- The Most Effective Social Media Strategy… That I Forgot About DIRECT MARKETING OBSERVATIONS | THURSDAY, AUGUST 19, 2010
- There is No Social Media Bubble DIRECT MARKETING OBSERVATIONS | FRIDAY, MAY 20, 2011
- Protecting Children from Social Media DIRECT MARKETING OBSERVATIONS | MONDAY, APRIL 19, 2010
- What Should Be The Outcome of Brand Conversations in Social? DIRECT MARKETING OBSERVATIONS | TUESDAY, NOVEMBER 15, 2011
- The ROI of Your MOM DIRECT MARKETING OBSERVATIONS | FRIDAY, AUGUST 26, 2011
- What are You Supposed to Measure in Social Media? DIRECT MARKETING OBSERVATIONS | TUESDAY, JUNE 7, 2011
- Leverage Multi-Social Media Platforms to Tell Stories DIRECT MARKETING OBSERVATIONS | THURSDAY, JULY 28, 2011
- Two Hurdles and One Gap in Enterprise Social Media Engagement DIRECT MARKETING OBSERVATIONS | FRIDAY, OCTOBER 12, 2012
- Three Plateaus in Social Media DIRECT MARKETING OBSERVATIONS | TUESDAY, JUNE 21, 2011
- Is social media territorial? Should it be? DIRECT MARKETING OBSERVATIONS | FRIDAY, APRIL 22, 2011
- The free ride in social media is coming to an end DIRECT MARKETING OBSERVATIONS | FRIDAY, APRIL 16, 2010
- What Social Media Lesson Did Gap Learn? DIRECT MARKETING OBSERVATIONS | TUESDAY, OCTOBER 12, 2010
- 14 Quick Tactics to Encourage Corporate Social Media Adoption DIRECT MARKETING OBSERVATIONS | FRIDAY, FEBRUARY 5, 2010
- Brands are still not taking Twitter Seriously DIRECT MARKETING OBSERVATIONS | TUESDAY, FEBRUARY 1, 2011
- Social Media Marketing is Hard Work DIRECT MARKETING OBSERVATIONS | FRIDAY, JANUARY 29, 2010
- Selling Social Media DIRECT MARKETING OBSERVATIONS | TUESDAY, JANUARY 12, 2010
- Crowdsourcing the Impact of Social Media on Non Profit Organizations DIRECT MARKETING OBSERVATIONS | TUESDAY, AUGUST 24, 2010
- Engagement is not a Like or a Follow DIRECT MARKETING OBSERVATIONS | TUESDAY, JUNE 28, 2011
- 10 lessons Twitter should have taught you in 2009 DIRECT MARKETING OBSERVATIONS | TUESDAY, DECEMBER 29, 2009
- Social Media Specialists Are No Longer Needed DIRECT MARKETING OBSERVATIONS | WEDNESDAY, AUGUST 24, 2011
- When Social Media Strategy Becomes Irrelevant DIRECT MARKETING OBSERVATIONS | MONDAY, MARCH 21, 2011
- 13 Soft Skills Needed for Companies Selling Social Media DIRECT MARKETING OBSERVATIONS | TUESDAY, OCTOBER 19, 2010
- The Social Media Pitfall of Assumptive Collaboration DIRECT MARKETING OBSERVATIONS | MONDAY, AUGUST 9, 2010
- Old Spice takes social media marketing to another level DIRECT MARKETING OBSERVATIONS | WEDNESDAY, JULY 14, 2010
- 18 reasons a social media snake oil salesman might want out DIRECT MARKETING OBSERVATIONS | TUESDAY, MARCH 16, 2010
- Recommendations have nothing to do with loyalty! DIRECT MARKETING OBSERVATIONS | WEDNESDAY, MAY 25, 2011
- An Open Letter to a New Social Media Consultant DIRECT MARKETING OBSERVATIONS | MONDAY, JUNE 28, 2010
- In Social Media, Value Is Perspective DIRECT MARKETING OBSERVATIONS | TUESDAY, MAY 18, 2010
- Seriously, What’s “A Like” Worth on Facebook? DIRECT MARKETING OBSERVATIONS | FRIDAY, NOVEMBER 4, 2011
- Search Drives the Purchase, Social Influences it… A Little DIRECT MARKETING OBSERVATIONS | MONDAY, MAY 16, 2011
- Social Media Marketing:Do you know enough to know where to begin? DIRECT MARKETING OBSERVATIONS | THURSDAY, FEBRUARY 11, 2010
- Social Media thought leader infographs DIRECT MARKETING OBSERVATIONS | THURSDAY, APRIL 1, 2010
- Why Twitter Still Matters DIRECT MARKETING OBSERVATIONS | TUESDAY, MARCH 23, 2010
- There are no take backs in social media… DIRECT MARKETING OBSERVATIONS | THURSDAY, JANUARY 27, 2011
- The Social Media Press Box DIRECT MARKETING OBSERVATIONS | THURSDAY, JUNE 17, 2010
- The Takeaway from Social Media in 2010 DIRECT MARKETING OBSERVATIONS | TUESDAY, DECEMBER 14, 2010
- As social media matures your ability to scale will diminish DIRECT MARKETING OBSERVATIONS | TUESDAY, FEBRUARY 16, 2010
- The Implied Participation of Social Media DIRECT MARKETING OBSERVATIONS | FRIDAY, JANUARY 21, 2011
- 7 Tips for Staying on Top of the Social Wave DIRECT MARKETING OBSERVATIONS | FRIDAY, OCTOBER 15, 2010
- Who’s making the rules in social media? DIRECT MARKETING OBSERVATIONS | FRIDAY, JULY 15, 2011
- Print Campaign vs. Social Media DIRECT MARKETING OBSERVATIONS | WEDNESDAY, MAY 26, 2010
- A Reminder on Risk Mitigation in Social Media DIRECT MARKETING OBSERVATIONS | THURSDAY, NOVEMBER 10, 2011
- Content May Be King, BUT…Customers Rule! DIRECT MARKETING OBSERVATIONS | FRIDAY, DECEMBER 2, 2011
- Social Media Conundrum #12: Justin Bieber is popular, but he’s not influential? DIRECT MARKETING OBSERVATIONS | FRIDAY, FEBRUARY 18, 2011
- Monitor your social space with 7 tools and 16 minutes of setup. DIRECT MARKETING OBSERVATIONS | MONDAY, APRIL 19, 2010
- What or Who will Continue to Shape our Social Media World? DIRECT MARKETING OBSERVATIONS | WEDNESDAY, SEPTEMBER 8, 2010
- It’s Not About Social Anymore DIRECT MARKETING OBSERVATIONS | TUESDAY, JUNE 19, 2012
- Eventually we’ll all be good at social media and then what? DIRECT MARKETING OBSERVATIONS | TUESDAY, AUGUST 9, 2011
- Rethinking the whole influencer thing DIRECT MARKETING OBSERVATIONS | WEDNESDAY, FEBRUARY 24, 2010
- On Influence and Bad Blog Posts DIRECT MARKETING OBSERVATIONS | TUESDAY, JANUARY 18, 2011
- What Twitter could learn from Facebook Deals DIRECT MARKETING OBSERVATIONS | TUESDAY, APRIL 26, 2011
- 10 more social media sites, links and posts you might have missed this week DIRECT MARKETING OBSERVATIONS | FRIDAY, MARCH 12, 2010
- 5 simple ways SMB’s can readily adopt social media and get rolling in one day DIRECT MARKETING OBSERVATIONS | THURSDAY, MARCH 18, 2010
- Blog posts about social media DIRECT MARKETING OBSERVATIONS | WEDNESDAY, SEPTEMBER 21, 2011
- We all need another set of eyes DIRECT MARKETING OBSERVATIONS | TUESDAY, NOVEMBER 8, 2011
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