Debbie Weil

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Q & A With Michael Stelzner on the “Launch” of Social Media Examiner

Debbie Weil

I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years. So I was delighted to get a review copy of his new book Launch: How to Quickly Propel Your Business Beyond the Competition which lays out the secrets of Social Media Examiner’ s success. Full disclosure: he mentions me in the book. The secret?

Sample 115

Q & A With Michael Stelzner on the “Launch” of Social Media Examiner

Debbie Weil

I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years. So I was delighted to get a review copy of his new book Launch: How to Quickly Propel Your Business Beyond the Competition which lays out the secrets of Social Media Examiner’ s success. Full disclosure: he mentions me in the book. " The secret?

Sample 115

Debbie Weil on Corporate Blogging and Social Media

Debbie Weil

Not a Full-Length Book? Write a Kindle Single Instead

Debbie Weil

I’ve been wrestling with whether the topic of Friending Over 50 (aka baby boomers and social media) is a book idea - or just a fascinating phenomenon (links to Pew Internet report on Older Adults and Social Media ) as well as a great subject for a five-minute Ignite talk. I’ve pretty much decided that it’s not the right idea for a full-length book.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Debbie Weil on Corporate Blogging and Social Media

Debbie Weil

10 Years Ago Today! My 1st Article About Blogging

Debbie Weil

It wouldn’t be a proper anniversary, however, without a heartfelt thanks to the many, many colleagues and clients whom I have interacted with through my work as a social media and blogging consultant. It was exactly 10 years ago today, Aug. 22, 2001 , that I published my first article about business blogging. Surprisingly perhaps, change has been slow. Big announcement soon.

10 Years Ago Today! My 1st Article About Blogging

Debbie Weil

It wouldn’t be a proper anniversary, however, without a heartfelt thanks to the many, many colleagues and clients whom I have interacted with through my work as a social media and blogging consultant. It was exactly 10 years ago today, Aug. 22, 2001 , that I published my first article about business blogging. Surprisingly perhaps, change has been slow. Big announcement soon.

Repetition is In and Blogging Is Back

Debbie Weil

Mine is the evolving ways in which companies and organizations use - and think about - blogging and social media for marketing and communications. Photo by Sydney Stokoe. One of the (feeble) reasons I give for not blogging frequently enough is that I don’t like to repeat myself. As I’ve been blogging for eight years I’ve said a. stuff about business blogging.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

Debbie Weil on Corporate Blogging and Social Media

Debbie Weil

Why I Attend Seth Godin’s Live Events

Debbie Weil

So I ask, am I a social media consultant? I’ve attended a handful of Seth’s live events over the past decade (cf Why I like Seth Godin’s quirky workshops from 2005) and always come away recharged. Today’s was dubbed a practicum on the future of book publishing. As well as meet Dave Kerpen , Susan Piver , Cynthia Louden , Cindy Praeger of Gazelles and others.

Debbie Weil on Corporate Blogging and Social Media

Debbie Weil

Debbie Weil on Corporate Blogging and Social Media

Debbie Weil

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

Secrets of Success Behind Blogging Success Summit

Debbie Weil

One of the reasons I’ll be talking about blogs and why they’re your social media hub on Feb. 2, 2011 is that it’s a great topic and one I sincerely believe in. Another reason is that Mike Stelzner, creator of the online Blogging Success Summit , invited me to and he is persuasive. We are not paid for the time we put in preparing and giving our presentations.

What Is the Definition of a Book?

Debbie Weil

Aziz and Patrick of Arcade Sunshine Media are applying their filmmaking talents to the creation of multi-media interactive ebooks. As Aziz and Patrick put it, it’s a "complete multi-media, multi-layered experience.". One might ask, as I do below, if interactive books enhanced with audio, video, social media sharing, etc. What, in fact, defines a book?

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What Is the Definition of a Book?

Debbie Weil

Aziz and Patrick of Arcade Sunshine Media are applying their filmmaking talents to the creation of multi-media interactive ebooks. As Aziz and Patrick put it, it’s a "complete multi-media, multi-layered experience." One might ask, as I do below, if interactive books enhanced with audio, video, social media sharing, etc. Learn more and RSVP here.

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View from Down Under: Surprising and Delightful

Debbie Weil

" That’s what companies need to be aiming for with their social media programs. Truths About Marketing to Baby Boomers With Social Media. Loving my first visit to Sydney. The magician and genius behind this week-long event is AMP’s Annalie Killian. Surprise and delight. Here are the slides from my speech yesterday. I’ve added in a few to clarify.

Debbie Weil on Corporate Blogging and Social Media

Debbie Weil

Debbie Weil on Corporate Blogging and Social Media

Debbie Weil

Do You Know Your Social Media Sweet Spot?

Debbie Weil

Your sweet spot is where what YOU want to achieve using social media coincides with what your audience wants. While they may get "Liked" a lot (which requires only a click), their social media content is not prompting fans to take a specific action or provide more substantive feedback. On Pepsi’s side is credit for being socially responsible, enhanced brand awareness and a savings of $20M or so not spent on Super Bowl ads. Note that producing an outcome using social media is several steps beyond "engagement." What to do?

Sweets and Tweets: Tony Hsieh Isn’t the Only One Delivering Customer Happiness

Debbie Weil

Does the widespread adoption of social media mean that companies are doing business in a better way by listening more closely and interacting with customers? Moving the Needle Using Social Media. As the adoption of social media becomes mainstream "it’s about who’s using social media to actually move the needle.

Why Writing a Corporate Blog Can Be Fun (and Profitable Too)

Debbie Weil

Here are the guidelines: your post must be congruent with the topics covered on this blog (corporate social media, publishing 2.0, Kudos to my newest guest blogger Susan Harris for her post below explaining exactly why being a corporate blogger can be fun. She hits all the relevant points (how she coaxes posts out of the staff, how she finds guest authors, etc.). Then another.

Debbie Weil on Corporate Blogging and Social Media

Debbie Weil

Debbie Weil on Corporate Blogging and Social Media

Debbie Weil

Debbie Weil on Corporate Blogging and Social Media

Debbie Weil

Debbie Weil on Corporate Blogging and Social Media

Debbie Weil

Debbie Weil on Corporate Blogging and Social Media

Debbie Weil

Gotta Run: I Have to Do My (Facebook) Messaging

Debbie Weil

Facebook’s new system doesn’t replace email per se; it’s a “messaging experience” that combines email, texting, IMing and social media updates. Get ready for some snark. When I watched Facebook CEO Mark Zuckerberg’s live streamed announcement of Facebook Messages yesterday I was struck by a couple of things: his presumptuousness, his lack of speaking ability and the insular feeling of the event. First, his presumptuousness: “T alking with high schoolers makes me feel really old ,” he told the audience in a San Francisco hotel. Tell me about it. Spare me. Are we all brainwashed?

Debbie Weil on Corporate Blogging and Social Media

Debbie Weil

Debbie Weil on Corporate Blogging and Social Media

Debbie Weil

Debbie Weil on Corporate Blogging and Social Media

Debbie Weil

Debbie Weil on Corporate Blogging and Social Media

Debbie Weil

Debbie Weil on Corporate Blogging and Social Media

Debbie Weil

Debbie Weil on Corporate Blogging and Social Media

Debbie Weil

Debbie Weil on Corporate Blogging and Social Media

Debbie Weil

Debbie Weil on Corporate Blogging and Social Media

Debbie Weil

Debbie Weil on Corporate Blogging and Social Media

Debbie Weil