Dave Fleet

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Six essential shifts in social media strategy

Dave Fleet

We’ve reached a critical point in the evolution of social media as a business tool. We’re at the point of social media saturation, and something’s got to give. Six Essential Shifts in Social Media Strategy. My presentation focused on six essential shifts that I see in how many businesses approach social media strategy. Of

Six important shifts for social media in 2012

Dave Fleet

So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year. Here are six shifts I hope to see in social media use by business in 2012. Over the last couple of years, we’ve seen a slow maturation in the way companies develop their objectives for social media. Improved Integration.

Five way to improve your social media measurement

Dave Fleet

We’re past the point  where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities. measurement social mediaTweet. Focus on outcomes over outputs.

Four theories on the declining trust in Canadian social media

Dave Fleet

One of the interesting notes in this year’s Canadian Trust Barometer results was that trust in social media has fallen over the last year. In fact, social media was the only one of the five media types we examined to experience a decline in trust. This might seem strange, given the various media scandals that Canada faced over the last year ( Gomeshi , Roberts , Lang ) – yet despite this, trust in traditional media still rose from 2015. Meanwhile, trust in social media fell by six per cent. Social still matters.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

4 Ways To Improve Your Social Media Content Strategy

Dave Fleet

Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate) through social channels. With a few degrees of variation, most people will suggest you look at around a 90/10 ratio of engagement to static content on social channels. Here are four ways to begin to improve your social media content strategy.

Reflections on the changing digital agency environment

Dave Fleet

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Ubiquity of rich media. 1. Newly (re-)accelerated change in social networks. Less “social”, more “media”. Ubiquity of rich media.

15 top tips for a successful PR career

Dave Fleet

This is especially the case for social and paid media programs. more on this in my  recent presentation on Social Media at Scale that I gave at PodCamp Toronto ). 8. Understand converged media. This point began life as “understand social media” but nowadays it’s broader than that. Social is just the beginning now, though.

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Forrester: Email and search drive online sales, not social

Dave Fleet

Social media, says the report, drives less than 1% of online sales. Social tactics are not meaningful sales drivers. I can hear the howling from the rooftops now. Social is media, not a medium. Relatively few companies have achieved any kind of reach in social media at this stage; those who have, have mostly done so by paying for it. Meanwhile.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

7 Steps to Planning Better Presentations

Dave Fleet

If you’ll be at BlogWorld, I’m presenting “ Six Important Shifts in Social Media Strategy ” at 10:15 on June 5 and let me know if you think this technique worked for my session! (If you haven’t registered yet, use the code “SDaveF10″ to receive a 10% discount on your registration fee.). Decide on your topic. Simple enough, sometimes. Visuals!

Content Calendars Aren’t Evil – They’re Just Abused

Dave Fleet

Not that companies should ignore the differences between audiences on their different social channels (you’ve done that research on your communities, right?), but consistency can be helpful when coordinating programs. content social media Tweet. My friend Jeremy thinks content calendars are evil. I Content calendars are here to stay. The Three Abuses of Content Calendars. 1.

7 Tips For Getting Legal Approval on Social Media Programs

Dave Fleet

Last night I spoke on a panel for the American Marketing Association on the topic of “ How to launch and implement a social media initiative.” ” One of the questions revolved around whether panelists had encountered problems with legal departments when introducing social media initiatives. social media legalWhat do you think? Tweet.

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Want to get better at social media? Ask “Why?”

Dave Fleet

Social media practitioners: want to get better at your job? Social media is still a shiny object to many people – companies still come at it with a focus on the shiny object rather than on what they really need. At face value, a statement from a client like “we should be in social media” has no meaning, direction or any sort of objectives whatsoever.

Where does content fit in Facebook’s new marketing model?

Dave Fleet

While the more socially-advanced companies with significant investments are already doing this, this will become important for all companies with paid investments in Facebook. For those with smaller social media teams, that means community managers will find that stats and analysis are even more important skillsets, and that partnership with measurement teams is critical.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Book Review: The Social Media Strategist

Dave Fleet

” Not words you usually expect to associate with a social media book. For anyone who is looking for a solid primer on social media within corporations, though, those two words perfectly describe Christopher Barger’s book The Social Media Strategist: Build a Successful Program from the Inside Out. books social media strategy

Infographic: The Cost and Benefit of Social Media

Dave Fleet

Check out this infographic – the first thing I’ve seen really trying to put a number on the true cost and return of social media activities. social mediaIs it perfect? Is it an interesting kick-off point for a discussion? Certainly. What do you think of it? Source: Focus. Good to see Danny Brown referenced in here, too).

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10 Social Media Lessons From Home Improvement

Dave Fleet

In a brief moment of downtime, I started thinking about the social media lessons you can learn from the process of renovating a house. One of your foundational steps when embarking on a social media program should be to determine how you will structure your activities – centralized? Social media is a long-term effort. social media

20 Social Media Trends for Business in 2011

Dave Fleet

Tweet 20 Social Media Business Trends in 2011. This week, I had an opportunity to pull together some of the key social media trends I’m seeing for a presentation at an event in Waterloo. Trend #2: Social customer support. Trend #3: Social impact drives reputation. Maturation of social media. Trend #18: Social media overload.

Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

However, one conclusion stood out to me: “Hope for the best, but expect the worst with social.&#. Could they identify traffic that came from mobile social apps or from popular desktop apps such as TweetDeck, etc? Zero detail on actual social media activities. Social media objectives vary. Social media isn’t just bottom-of-the-funnel.

Return On Influence Can Return From Whence It Came

Dave Fleet

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. Don’t try to measure the ROI of social media, or of “influence”… please. 5. Tweet. Really?

From One to a Million: Managing Social Media at Scale

Dave Fleet

What if you had to re-examine your assumptions around social media? Last weekend I presented a session at PodCamp Toronto entitled “From One to a Million: Managing Social Media at Scale.” ” The goal of the session was to prompt people to question some of the norms espoused by many ‘experts’, who have never had to manage social media programs at anything beyond a small scale. From One to a Million: Managing Social Media at Scale from Dave Fleet. Structure: How do you structure to handle social media at scale?

Startups: No, You Don’t Need To Hire A Social Media Experts

Dave Fleet

My eye was caught this weekend by a post from Francis Tan, asking whether startups need to hire social media experts. Customer satisfaction: Startups need to ensure customer satisfaction when people interact with your company, whether through social media or other means. uncategorized communications marketing pr public relations social mediainformed guess.

Trust in 2012: 4 Implications for Social Media

Dave Fleet

Trust in social media increased by 175 per cent in Canada, and trust in other online sources rose by 20 per cent. Implications for Social Media. So what do this year’s results mean for companies in Canada, and those using social media in particular? Here are four social media implications from the results of the 2012 Edelman Trust Barometer. 1.

Cartoon: Corporate Twitter

Dave Fleet

social mediaThis made me chuckle. Recognize this picture? via the brilliant tomfishburne.com ).

Trust Barometer Reveals Need For Mature Social Media

Dave Fleet

Social media and trust. Deeper within this year’s results, there are some really interesting findings for people in the social media space: The fall of “people like me&#. For companies engaged in social media activities, this is a clear pointer that they need to incorporate a range of spokespeople in their activities. Trust in 2011.

57 Social Media Policy Examples and Resources

Dave Fleet

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Here are 57 61 great social media policy templates and resources to use when building your own. Social Media Guidelines.

11 Things I Wish More People Knew About Me

Dave Fleet

As Amber notes, and as I’ve found, social media enables immensely valuable connections and relationships, but it’s all too easy to mistake loose, weak connections for strong ones when you really don’t know the person that well. A few posts don’t make a close friend; they make a passing acquaintance. Measurement turns my crank. Running is my therapy. adore dogs.

Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

facebook social mediaLots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The  usual suspects  have already released their pieces on how to prepare for Facebook Timelines. My My friend  Jay Baer says it betrays small businesses. Identify appropriate engagements to feature. Identify approach to contentious issues.

Blogger relations – you’re doing it wrong

Dave Fleet

Sends Small Businesses to the Top of Social Media for $790 Per Month. On Monday, August 13, [PR agency] announced three new SEO / Social Media / Press Release Packages starting at $790 per month, bringing an affordable solution to businesses needing a strong online presence via Facebook, Twitter, WordPress blog and press releases. Here’s how it read: From : [.]

Social Media at Scale: Organizing Global Social Media Teams

Dave Fleet

One of the most fundamental questions in running a social media program at scale is, “how do I organize it”? More recently, he released a more focused look at the tensions facing companies who are looking at scaling their social media. These can improve programs, reduce risk, and drive efficiencies through a large social organization. Tweet. Global vs Local.

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Yeah, Well Your Agency Is Killing Unicorns

Dave Fleet

Guess which he works for. I’m not going to lie — I’m dismayed at the juvenile back-and-forth that’s going on between different marketing disciplines over social media, with posts like this one or like this from Search Engine Journal previously. marketing pr public relations social media advertisingtale of false arguments. Shades of grey.

Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Among the features Facebook has revealed: Social relevance – the new plugin uses what Facebook calls “social signals&# to prioritize comments on posts. facebook social mediaAbility to comment as a Page.

Eight Tips for Scaling Social Customer Support

Dave Fleet

David Armano noted in a recent Harvard Business Review post on social business that listening to conversations is a valuable step but only the beginning: “The true opportunity lies in scaling and operationalizing “social&#.&#. As social support grows in reach and popularity, companies are facing the conundrum of how to successfully scale. Tweet. Triage. You bet.

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Disclosure And Facebook’s Social Plugin

Dave Fleet

facebook social mediaA few weeks ago Facebook introduced its new Comment Box plugin, allowing companies and individuals to connect comments on their owned properties to their Facebook presences. My colleague Suzanne Marlatt flagged the way the National Post is addressing the issue on its site. The first line links to a full page of information on the commenting system.

How To Engage On Sites Using Facebook’s New Commenting Plugin

Dave Fleet

Here’s my take on five clear options for people running social media response programs. Facebook has thrown a bit of a wrench in the works for companies engaging in social media response programs. blogging communications facebook social media pr public relationsDo they just avoid commenting on sites using this plugin? What’s yours? login.

Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. In fact, I’m in the middle of reading a book on social CRM right now ( The Social Customer , by Adam Metz ).

Why You Should Tweet During a Crisis

Dave Fleet

That’s why I was really interested to see a note from Shashi Bellamkonda on the Social CRM Pioneers group , pointing to some interesting research by Microsoft and Psychster on the effect of companies acknowledging issues via Twitter on the actions and perceptions of customers. crisis communications customer service social media TwitterWin-win.

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15 top tips for a successful PR career

Dave Fleet

This is especially the case for social and paid media programs. more on this in my  recent presentation on Social Media at Scale that I gave at PodCamp Toronto ). 8. Understand converged media. This point began life as “understand social media” but nowadays it’s broader than that. Social is just the beginning now, though.

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