'Crowd met up with Jonathan Watson, head of hospitality for the tranquil and beautiful Island of Herm, to find out how utilising social media tools as a part of their communications strategy has helped the Island and it’s visitors. Herm has a great online presence on social media. Twitter and Facebook are the two social platforms that have been embraced by Herm fans and followers. As a business we have maintained our traditional marketing approach, which has been wholly complimented by our presence on social media platforms. MORE >>

The enormous budget slice of 60% investment in digital speaks volumes of what Burberry continues to gain from it’s unobtrusive interaction with the social lives of its proponents. This highlights the power in cleverly assembled online visual media (and distribution), and again demonstrates where Burberry’s priorities lie when it comes to interacting with it’s followers. The post Burberry Weaves its Magic into a New Pattern of Thought appeared first on Crowd Media: A Web Design and Social Media Marketing Agency based in Guernsey Pivot. The Burberry Experience. MORE >>

This week we took our Social Goes Local interview over to our sister island and found out what social media means to the people behind Jersey Post. Our social media efforts are currently focused on the B2C side of the business. Which social channels have you implemented and how are these complementing your traditional marketing efforts? We have also started looking at other social channels such as Pinterest and how this could work for us. Do you have a team looking after your social media or is this down to an individual in house? MORE >>

Social media has changed our professional world. Before social media; target audience, attendance and feedback were separated, manual stages. The iPad has hundreds of nifty apps which can be used to integrate the entire event planning process, as well as the marketing and social media. Social platforms such as Twitter and Facebook are helping the event integrate its audience, but it also gives an audience the power to make or break an event, company or cause. With new mobile technologies, every experience is communicated in real time. MORE >>

She is always on the go so we were delighted that she could take time out of her uber busy schedule to complete a Social Goes Local interview with us! Check out her interview below to find out how social media integration has helped benefit her business. am a huge believer in social media and definitely see it as the way forward. In which areas of business has social media been most useful? use facebook and twitter a few hours a day – not for social reasons but purely for my work. Tell us a bit about My Destination Guernsey. MORE >>