Lately, it seems to be all the rage ( +1 ) to create social media campaigns for companies that feature influential brand ambassadors. These campaigns, which typically come in some form of contest, can do a  phenomenal job of creating awareness and interest for a brand or product — so much so, that when done properly, it can be many times more effective than a traditional media blitz. And with the visibility provided by social media, it’s easier then ever to identify who the influential people are within a given community or geographic area. Be transparent. MORE >>

Colin Alsheimer Digital & New Media Strategist About Lifestream Contact How to Pitch Me Guest Post Guidelines Disclosures RSS Feed Twitter Facebook The Dangers of Foursquare Badge Fatigue By Colin – 05/05/2010 Posted in: Featured , Mobile , Social Media , internet marketing Share One day it will happen. In order to keep the game mechan­ics of Foursquare (and user inter­est) rolling long term, the geolo­ca­tion app will need to fig­ure out a new social play. mayor spe­cials into their own mar­ket­ing efforts (we don’t han­dle their social media strat­egy). MORE >>

Colin Alsheimer Digital & New Media Strategist About Lifestream Contact How to Pitch Me Guest Post Guidelines Disclosures RSS Feed Twitter Facebook Ten Tips for Using Brand Ambassadors in a Social Media Campaign By Colin – 07/12/2010 Posted in: Featured , Social Media Share Lately, it seems to be all the rage ( +1 ) to cre­ate social media cam­paigns for com­pa­nies that fea­ture influ­en­tial brand ambassadors. Social media eti­quette gen­er­ally entails giv­ing more than you take. benefit ratio in social media. MORE >>

In order to keep the game mechanics of Foursquare (and user interest) rolling long term, the geolocation app will need to figure out a new social play. Tags: Featured Mobile Social Media internet marketing badges foursquare game mechanics geolocation One day it will happen. You’ll get tired of collecting Foursquare badges. It may not happen right away, but with new badge releases and major brands jumping on the Foursquare bandwagon left and right — the tiny shining symbols of geek cred will ultimately lose their luster. How about a badge for Bravo ? Photo Credit. MORE >>

Colin Alsheimer Digital & New Media Strategist About Lifestream Contact How to Pitch Me Guest Post Guidelines Disclosures RSS Feed Twitter Facebook Foursquare: Do You Accept Friend Requests From Strangers? By Colin – 01/29/2010 Posted in: Featured , Social Media , Tools Share As I type, Im sitting on 27 pending friend requests on Foursquare.  Most social media "strangers" that I meet are engaging and incredibly kind.  guess I’m just not that social. Because I dont know any of them. Why would you open yourself up to the risk? Forget about it.  MORE >>