We believe that vertical social listening coupled with social CRM creates unprecedented and invaluable context to create more meaningful engagement with customers. -- Paul Mabray, Vintank, Chief Strategy Officer. Also helpful is the fact that companies like WCG (the agency I work for), Social Dynamx (the company my sister works for) and Vintank  (the focus of this post) are helping companies listen, analyze and then act on the trillions of conversations happening on the social web. Social Commerce or Commerce + Social. Winery Social Index. MORE >>

Useful information on how to add "social" into your marketing mix with measurable results. HOME | ABOUT ME | MY COMPANY | @AARONSTROUT | QND PODCAST | 5 MINS OF ME | FLICKR Tuesday, May 25, 2010 Five Thoughts on the Future of Journalism Last night, a Twitter conversation between David Armano (SVP of Edelman Digital), Brian Morrissey (digital editor at AdWeek) and me about the disparity between mainstream media and the social web got me thinking about the future of journalism. We'll see a winnowing of media, without a doubt. Citizen Marketer 2.1 Nice post. It he. MORE >>

To discover, share, question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia [link Many a times am asked by brand managers that, if a person clicks 'like' on Facebook Fan / Business Pages then does it mean that the person will buy also? Before we start to answer this lets as first step try to understand what exactly is 'like' and why people click 'like' What is 'like' and why people click 'like': 'Like' is so far the only way to get an entry onto the brand / company / business Page. MORE >>

Today's post comes from good friend and social media big brain, Jason Falls. Jason is a leading thinker on the social media marketing space. He blogs at SocialMediaExplorer.com and is bridging the gap by offering ExploringSocialMedia.com , a learning community geared toward teaching technology, digital and social media marketing to anyone who needs the help. So the social fanatics want to say my doomsday drill down is a myth? Social networking? Social media use? This is a continuation of a series of guest blog posts. world. MORE >>

justin bieber social media youtubeYes, I saw The Justin Bieber Experience yesterday against my better judgement (kids choice). However, in spite of still not being a big fan of his music, I came away much more impressed than I thought I would. In fact, I was so impressed with Bieber's approach that I did a quick podcast today on five lessons businesses can learn from Justin Bieber. MORE >>