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3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides great way to connect with potential buyers. Social media provides the sales person a platform for sharing value, which builds reputation and affinity for the seller.

Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. Behavioral Targeting Content Marketing Emotion Social Media Viral Connecting with Emotion Emotional Marketing Reach vs Impact Story telling StoryTelling Viral content

4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Traditional format for thought leadership has been the white paper but in this era of digital and social that isn’t enough. Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas. Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Enjoy!

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. In addition, you’ll be able to take advantage of all the tools associated with Google’s social media service, including Google Hangouts. The more active you are, the more noticeable you will become.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. It was easy for media agencies to find your target, and almost as simple to measure the response. ” – General Eric Shinseki, former U.S. Army Chief of Staff.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. As excited as marketers may get about shiny new objects— especially social media objects—they‘re often reluctant to spend money on developing new efforts for them. We know, after all, that Facebook users are a highly active and engaged audience. Blog subscription.

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Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. Since then, a lot has changed in the PPC world.

How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media! Can’t get to ROI?

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Social Media Gone Wrong … and How to Avoid Making the Same Mistakes

Buzz Marketing for Technology

Posted in Advertising Branding Social Media. However, when your mistake involves social media, it’s not that easy to make amends. ” The insensitive tweet not only went to the company’s 25,000 followers, but also included a hashtag to make it a part of NBC News’ social debate conversation. We’re all human. We all make mistakes. Toyota Camry.

5 ways to use social media for solution marketing

Buzz Marketing for Technology

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. One area that few people have written about is how to use social media for solution marketing. Of course you can’t dictate that they write something positive.

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3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. In this “Age of the Digital Customer,” everything consumers like and don’t like is being tracked socially on places such as Facebook, Twitter, Instagram and Pinterest.

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Everything from age, geography and life stage, incorporating social profiles (e.g., So a completely seamless ecommerce experience no matter where they are —at their desktops, on their smartphones and tablets, or on social pages and sites—is a must-have. You’ll be forgiven if you.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

The mobile marketing platform  smartsy , for example, is using their engagement marketing features and visual recognition functionality to help transform products and campaign assets into #objects, which act as focal points for easily creating and distributing user generated content within the platform as well as across channels, including social media. Posted in Hashtags Twitter.

From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media! There is no ROI in social without the “I” – so that means you have to make in investment to get in ROI.

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How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

When I put a search term into Google, typically eight of the top 10 results are social because consumers are creating enough content for that to happen. As a media planner, I need to know the top trends and themes my consumers care about, so I can buy those terms and then optimize based on those terms as well. Social Media – is it really mainstream in B2B Marketing?

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. Rule #1: Don’t Become Complacent. Rule #2: Always Be Refining. touch, swipe).

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

Use Social Media to set Smart Media strategies

Buzz Marketing for Technology

First, recognize that there are too many potential consumer touch-point opportunities offered by owned media channels. Instead, be strategic and smart – use social data analysis to measure campaign effectiveness. Analysis of social data can provide a different lens through which to evaluate media planning and buying. Now what?

Social Media – the Next Frontier!

Buzz Marketing for Technology

It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand. If you think about it there is at least 2 solid years of user generated content out in the social sphere. The problem is you have to always be listening to find them.

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. So I suggest the best way to prepare for this is to join me in attending the  The Social-Shake-Up  Conference.

Social Data Made Simple: Getting Started with a Strategy

Buzz Marketing for Technology

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. This webinar featured Ira Haberman ( @ irahaberman ) Director of Storytelling at BrainRider, Ned Kumar (@ nedkumar ) Digital Strategist for FedEx and Sean Williams (@ Colorado2NYC ) Consumer Promotions Social Media at JetBlue Airlines. We discussed how to get started with a strategy around social data. Let that be your guide post for any decisions on data.

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Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. As excited as marketers may get about shiny new objects— especially social media objects—they‘re often reluctant to spend the time and money to truly develop new efforts for them. You’re not alone.

Social Data can Adds Years to a CMOs Tenure

Buzz Marketing for Technology

The marketer had an idea, they hired an agency, the agency built a creative treatment and handed the media component over to another division, the media agency purchased the media, the advertising runs and everyone waits hopefully for the results.  In the social era, linearity gives way to seriality.  Social data is a boon for marketers.

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Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Here are nine ways to connect Social Media to Revenue and ultimately ROI.

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Social Media Data: Time to Embrace it

Buzz Marketing for Technology

There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” It is as if marketers are chasing down a unicorn that exists only in their imaginations. 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually.

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Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

This marketing woman was saying I can’t get interviews.  Or if she got interviews, she didn’t get offers because they want to know about things like search engine optimization, big data, social, and she had never had to learn any of that stuff.  My friend meanwhile was completely outraged because she had arranged for online courses this woman could have taken advantage of, but she didn’t. 

The ROI of Influencer Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of The ROI of Influencer Marketing. Here are three key takeaways from the webinar: Not all influencers are created equal – Brands should look beyond social metrics into psychographics and contextual intelligence to determine the ideal candidates.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights.

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

Covering social media business strategy and personal power. 100 Personal Branding Tactics Using Social Media. really nice layout doesn’t have to cost a lot, but shows you’re more than a social media dabbler. Passports are accounts on other social networks and social media platforms. Twitter.com is a must if you have a social media audience. Facebook and/or MySpace are useful social networks where you can build outposts (see next list). account for social bookmarking. media. About.

How Social Media Gave True Blood a Transfusion

Buzz Marketing for Technology

The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. Instead, deeper analysis of social data is needed to gain insights into which promotional elements are working and which topics are creating buzz among viewers, including featured characters, plotlines and featured actors.

Omni-Channel Marketing: Creating the Right Mix for Your Brand

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. Our next webinar is titled Social Listening: Harness Marketing Insights from Consumer Conversations be sure to sign up for it or view the schedule of other upcoming webinars here.

Any Publicity is Good Publicity in Social Media, right?

Buzz Marketing for Technology

Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Think about the life span of paper based earned media – not long after its printed does it sit on someone’s shelf. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to.

Social Listening: Harness Marketing Insights from Consumer Conversations

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. We discussed tips and tricks for finding and utilizing Social Listening in your organization! This webinar was sponsored by Brandwatch.

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

For example, they can offer experiences more suited to customer needs and wants, they can cross-sell and upsell in-store, online, on mobile, on tablets, even in social, and they can drive more sales than ever before (which they figured out via constant, but relatively straightforward, changes to these sites). 2. Posted in Conversion Conversion Optimization. Test your theory.

Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. You make the right media decisions and hone your products and services in accordance with the articulated needs of your audience.

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., Successful brands have a holistic approach rather than approaching social media as a stand-alone tactic. Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design.