Content Marketing In The Social Age
JULY 8, 2014
Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing is increasing after the onslaught of social media. The expert being interviewed said that social media popularity has not dwindled the popularity of TV My view is that we need to understand that each platform. Digital Insight Social Media Marketing
Social Media and the New Workplace!
APRIL 16, 2011
Some time back I wrote an article in The CTOForum Magazine about how social media is impacting the next generation enterprises. How businesses are lapping up social media? How Social Media is changing brand communication paradigm The Great Indian Digital Elections! India Strategy for Social Networking Sites! Related Posts: Enterprise 2.0!
How Volvo is leveraging Pinterest for success?
SEPTEMBER 18, 2012
Digital Marketing Social Media MarketingVolvo is one of the first car companies to have launched a unique promotion on Pinterest. And it did that with a very apt model to start with: The S60T5 Needless to say this model of Volvo focuses on its impeccable design, technology and lowest entry price point attributes and targets young internet savvy professionals.
How Restaurants & Pubs Should Use Social Media
AUGUST 28, 2013
dotConverse (www.dotconverse.com), my social media agency, took up a project recently with Lemp Brewpub & Kitchen (An American brewery with sole licence given at Gurgaon in India). We took up the project when things were very low for Lemp (extremely negative word of mouth on social and review platforms) and there was no organized or. Digital Insight Digital Learning Digital Marketing
Social Media Marketing GPS
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls
State of Social Media for Ecommerce Players in India
SEPTEMBER 11, 2013
Out of curiosity I and my team at dotConverse (www.dotconverse.com) did a quick survey of how the eCommerce portals are performing on social platforms. I am reproducing some numbers only for Facebook here. Social Media Marketing Needless to say, most portals have very similar content on Facebook, so much so that if you remove the logos and brand.
Word of Mouth? Viral? Social ? What’s the difference?
FEBRUARY 8, 2012
While the discussion hovered around social media and viral/ word of mouth marketing-this led to an interesting thought- is viral different than word of mouth and also if viral marketing is a superset of social media marketing. Communication continuum for social platforms. Social- Many to many sharing- very large base/appeal, long life.
Is Your Brand Ready To Get Dirty? Don’t Go Social, If The Answer Is ‘No’!
APRIL 16, 2014
It’s important to realize that the moment a Brand steps into the social media, it should be ready to get a bit dirty. Digital Insight Social Media Marketing It should be ready to mingle with diverse people and get some of their dirt on its polished untouched body and transfer some of its glitter and fragrance to others. The irony.
10 Social Media Ideas For Magazines
FEBRUARY 28, 2014
dotConverse recently started working on one India’s more popular auto magazine- MotoringWorld (previously BS Motoring) Over the last 3-4 months I had the opportunity to interact with Anant Nath, the Owner of Delhi Press (which owns MotoringWorld) and Bhavesh Thakore, the VP (who is a stalwart of publishing in India) Based on these interactions, my. Digital Insight
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well
Manage Your Employees’ Social Media Behavior & Save Yourself From Embarrassement
APRIL 6, 2014
Social Media Marketing Many of you would have read about how an employee of AOL was fired about 6 months back because he was clicking a photograph during a meeting. He was fired in front of other co-workers and about 1000 others connected via a conference call. The email and the audio clip of the conference call was.
The Promise of Internet!
MAY 22, 2012
Why You Should Sack Your Social Media Agency Now? Internet was conceptualized with a dream. The dream of equalizing everyone and democratizing all content. student could drink the potion called ‘Internet’ and serve at the same platform as an MNC, perhaps better! The promise of internet was so strong that many young men left comfortable jobs and followed their dreams. Many succeeded!
How Social Media is changing brand communication paradigm
AUGUST 29, 2010
It was an interesting topic in the sense that it allowed me to think and present on how decision making process of people is undergoing a paradigm shift, as also then how challenging it becomes for brands to integrate their communication within the social media framework to reach and influence people. Social Media Marketing & New Age Communication.
Online Classifieds in India & The Bottom of Pyramid
AUGUST 6, 2011
Related Posts: How Can Jet Airways Use Digital And Social Media To Improve It's Reputation? Social Media Marketing and RoI 2 Million ONLINE Leads Market for BFSI Sector in India! At first we thought it was a joke! buffalo listed on our classifieds portal- tradusAds.in. We decided to do a telephonic check. Each ad on tradusads.in The results were even more surprising!
Master The Next Wave Of Social
As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind
Social Media -Outsource or Not?
DECEMBER 14, 2010
Social Media Outsource. have been a firm believer of the fact that one needs to segment audience and engage them with customized content thorugh different social media channels platforms and this requires serious efforts. The Ultimate Online Social Experience! Digital Feature Digital Focus Social Media Marketing outsource Social Media
5 Brand-New Ways To Increase LinkedIN Showcase Page Followers
SEPTEMBER 10, 2014
Social Media Marketing It’s a really difficult thing to increase your followers on LinkedIn company/showcase pages. The reason is simple, LinkedIn does not have the same virility inbuilt as Facebook. Also, LinkedIn genetically is more about your personal thought-leadership than company’s. Never.
How to Get Guaranteed ‘Wows’ and ‘Fans’ for your Facebook Page?
APRIL 29, 2010
IAB-Social Media Metrics-Standard Definitions Document Where is Linkedin Going Wrong? Creating a facebook page is easy. But more important is what you do with it and how you create more impact. You have the option of integrating twitter and using applications like Polls etc. and I guess you already know about them. You can use a 200*600 pixels image and upload it. Is it difficlut.
Why You Should Sack Your Social Media Agency Now?
SEPTEMBER 2, 2009
GAP (Google Advertising Professional) Certification! Useless or Useful?
SEPTEMBER 3, 2010
Similarly, as a Marketing Manager/Head- one would need to be have a basic understanding of Social Media, eMail Marketing, Display advertising and Search advertising - GAP is not a conduit to know it all and can not take the career in fast track. This dashboard also enables them to build their expectations from different online marketing options (social, search, email and display).
17 Irresistible Small Office Concepts on Pinterest
JANUARY 30, 2013
Social Media and the New. Friends, here are 17 small office and workspace concepts that will inspire you to create one for yourself. So, click here and immerse yourself in the irresistible inspiration of being yourself. Related Posts: 9 Top ‘Jugaads’ on Pinterest! Technology Marketing in Digital Age! How Volvo is leveraging Pinterest for success? Digital Insight
Are they making a fool of you- the digital & social media trainers?
JANUARY 18, 2010
I have been visiting various management institutions to speak on social media and digital marketing. professionals in the advertising, marketing and PR functions who want to get trained in digital and social media marketing but are perhaps confused as to. The small search engine marketing companies/small didgital agencies- have very restricted intellectual capital and exposure.Many of them can make you believe that digital marketing or even social media. But today I am not going to talk on this subject. marketing is 90% search engine optimization.
Social Authority Marketing- Getting deeper into Social Media!
OCTOBER 21, 2009
Google Buzz- Is there a hidden agenda?
FEBRUARY 18, 2010
What happens if Yahoo also launches a social platform around it’s email service integrated with flickr? Better still: What happens if Microsoft launches a social platform around outlook email application? Google believes that the centre of communication is email- and hence it’s easy to build a social platform on top of an email service. This may be challenging, as the centre or core of communication has now shifted (from emails) to twitter and facebook (social platform). In other words the communication core in now more real-time than ever. respectively.
How to Boost Reach, Attendance and Engagement for Your Next Event?
NOVEMBER 20, 2013
Some time back ‘atomthought’ as a media partner to a national digital event, created a live hangout and streamed to all it’s readers. Our sister organization- dotConverse, handled the ORM and Social Media account for Lemp (post the fiasco) where it would promote the weekly gigs and a few big events like the Chennai Express.
How Can Jet Airways Use Digital and Social Media to Salvage it's.
SEPTEMBER 10, 2009
How Can Jet Airways Use Digital And Social Media To Improve It's.
SEPTEMBER 10, 2009
2 Million ONLINE Leads Market for BFSI Sector in India!
MARCH 9, 2009
Social Media Marketing and RoI Mumbai Terror Attack on Social Media! CrowdSourcing- The New Social Media Mantra to Sell Better! . One of the largest spenders on internet in India is the Banking and Finance Services Industry (BFSI). No, don’t be under any illusion, BFSI sector is not the most evolved sector when it comes to using the web to it’s full potential. Anyways, a large chunk of spending by BFSI can be attributed to generating and buying leads for various products including loans, insurance and credit cards. million. cards will be added. USD1m).
4 Social Media Lessons from Sachin Tendulkar
NOVEMBER 12, 2013
social media lessons from sachin tendulkar! from Saurabh Pandey Related Posts: How Social Media is changing brand communication paradigm Social Media and the New Workplace! Media Partnership Web Analytics Q & A With Avinash Kaushik & Nick. Digital Insight Digital Learning Social Media Marketing Very interesting read!
Enterprise 2.0! How businesses are lapping up social media?
MAY 20, 2010
Facebook Notes- Thoughts Social Media 5000 Years Back! India Strategy for Social Networking Sites! next generation enterprise social media tools for business What do you think will power the next generation enterprise? My long-time friend and the Editorial Director of The CTO FORUM Magazine asked me! Maybe you know the answer already – people! Useless or Useful?
How is Facebook Going to Make it’s 1st Billion Dollars?
NOVEMBER 7, 2009
Do you know that there may be a social networking site which is bigger or almost equal to Facebook? ’ Here is an interesting and well researched whitepaper on the Future of Monetization for Social Networks and Social Gaming companies- rightly christened as’ HOW IS FACEBOOK GOING TO MAKE IT’S 1ST BILLION DOLLARS? Related Posts: CrowdSourcing- The New Social Media Mantra to Sell Better! Tags: Digital Discover Digital Feature Facebook gree ibibo mixi monetization social games Social Media social networks
Veggy Food is Healthy Food
SEPTEMBER 19, 2014
Please visit this excellent vegetarian recipe Related Posts: Content Marketing In The Social Age 5 Brand-New Ways To Increase LinkedIN Showcase Page Followers How Restaurants & Pubs Should Use Social Media 9 Top ‘Jugaads’ on Pinterest! The article is all about the benefits of vegetarian food. Bla bla bla…. How Volvo is leveraging Pinterest for. Digital Insigh
MARS MISSION- WEBINAR- Participate Now
JUNE 25, 2014
Related Posts: Web Analytics Q & A With Avinash Kaushik & Nick Mihailovski 4 Social Media Lessons from Sachin Tendulkar How to Boost Reach, Attendance and Engagement for Your Next Event? How a Start-up is Boosting the Indian Economy in a Small Way! Star Ratings for Facebook Local Pages! Digital Insight Digital Marketing
crowdsourcing- The New Social Media Mantra to Sell Better!
MAY 24, 2009
Close Looping Your Social Media Marketing Campaign!
AUGUST 13, 2010
While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns. How to sustain the excitement and. 2.
Social Media Marketing- Short Term or for Ever?
AUGUST 31, 2010
As marketers we want to measure RoI from our investments and the same is true for our investments in social media as well. But to consider social media as a short term or one off activity and then measure RoI, seems to be a grave mistake. More than that, how do we continue your social media campiagn for ever? Not for Social Media Marketing!
How dotConverse Helped a Brewupub Regain it’s Reputation
DECEMBER 20, 2013
It was a turning point for social media and service industry in India. Social Media Marketing You all would have heard about the Lemp incident. well known brewery&pub received a massive public back-lash owing to a guest’s blog write about the alleged poor experience at the property. This blog post became viral and users started writing negative.