Ari Herzog

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90 Percent of Small Business Use Social Media

Ari Herzog

A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person. Please continue reading 90 Percent of Small Business Use Social Media and leave a comment if inspired. Media infographic metrics

The ROI of Social Media

Ari Herzog

Pam Moore created a Twitter chat last night and asked people to explain the return on investment of social media. Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. or email? Stop asking about social media ROI and start learning how to measure. Sometimes other KPI. getrealchat. A2.Yes.

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Meet 7 Twitter Influencers Who Follow Millions

Ari Herzog

Most of the time I’ll respond to tweets at the moment, but I also use Social Engage to only show me tweets that need responses. Social Engage has a feature that will show only replies. Tools used:, Social Engage. It’s the ephemeral nature of social, and I just have to hope it doesn’t alienate people. Media Twittermillion. Thoughts?

Got Value? Stop Using Social Media.

Ari Herzog

Social media posts expire very quickly. One takeaway is you must be memorable and analytical in every social media post. Another takeaway is to stop using social media for sharing big thoughts — and to blog about it instead. Media blogging Consider Facebook, for instance. Engagement = likes, comments, shares. Thanks for reading.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

How Social Media Changes Retail Storefronts

Ari Herzog

Your experience is changing. I see merchants show off what social networks they are on and what mobile technologies you can use inside the store. Small businesses have increased their social media and digital presence online and are now taking it to the brick and motar level in some very traditional ways. Digital Media 4 – Tangible Products 1. Got a question?

Why Alps Bethneck is 5 Years Old

Ari Herzog

From Singapore I’ve watched the social media world develop its identity and characteristics. Often, friends from the “real” world gave me passage to the social media world. Most social media user interfaces remind me of miniaturized strip malls. Social media became specialized. This is a guest blog post by Stephen Black. Maybe.

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Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? “It’s the largest social networking site, and you’d be crazy to ignore it!” Ari Herzog is currently seeking a full time position in social media. What do you do?

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Why You Should Unfriend Facebook Friends

Ari Herzog

One of my interest lists comprises 79 people (and climbing) in the social media marketing industry. You can subscribe to my list of social voices and view digests in your news feed. When he's not blogging, Ari helps brands improve their digital media marketing. Media Productivity FacebookGeneration Xer, my friends today number 334. The best example is high school.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Saying Goodbye to Digital Marketing: Meet the New Me

Ari Herzog

managed online footprints for nonprofits and a Fortune Global 500 company. I led national conference panels on social media marketing. Looking back at my blog archive my answers were staring back at me: diluting social media , using the telephone , changing blog layouts , leaving Flickr Pro , unfriending , unlinking , and going dumb. Footsteps by schick.

Why I Killed 61% of My LinkedIn Friends

Ari Herzog

That’s when I thought the only way social media could connect us is if we connected to each other. The same goes for other social. After LinkedIn involved social media in. by Lee Taylor Related Stories Unfriend, Defriend, Kill Your Friend How Not to Use Social Media How Many LinkedIn Connections Are Too Many? Media LinkedIn networking

When I Was Hired Sight Unseen

Ari Herzog

Why I Want Weak Ties Strategies and Tips on Social Media Marketing. MediaAt the time, its primary competitors were SAP and Oracle (which later bought it). I don’t remember how I found the company. LinkedIn wasn’t yet around but was two years old so maybe it was there. Nobody hires like that anymore. miss those simpler times. Thanks for reading.

Bring Balance to Your Social Media

Ari Herzog

Penelope Trunk once wrote about portraying yourself on social media : Each of us is multi-faceted. With a selection of media to choose from, we can express different parts of ourselves in different ways. Assuming you have a minimum of two social profiles, e.g. a Facebook account and a Pinterest account, and maybe more than two, do you portray yourself the same everywhere?

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

SLAPPED! LinkedIn Warns Me For Being Friendly

Ari Herzog

Related Stories Strategies and Tips on Social Media Marketing Be Wary of Absent Ties Why I Want Weak Ties. Media LinkedIn networkingImagine my shock when I attempted to invite someone (who I did not know) to join my LinkedIn network: Huh? LinkedIn’s mission is explicit to “connect the world’s professionals to make them more productive and successful.”

Facebook LinkedIn Twitter in 2013

Ari Herzog

Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. will continue to seek out new connections who are strategically aligned with my interests and passions in social media marketing, open government, and social change. That is the order of my priorities in 2013. Need help?

Stop Dividing Marketing and Media

Ari Herzog

Why are we creating schisms in marketing and media? Social marketing. Social media marketing. Digital media. New media. Online media. Social media. If you stop and think about it, what is the difference between digital marketing and social media marketing — vs marketing itself? Marketing Media culture

6 Guest Blogging Emails That Suck

Ari Herzog

Increased exposure to social media? Hi Ari, It’s interesting that your focus is on emerging media, because I own/operate a very popular forum and blog; Ari Herzog is currently seeking a full time position in social media. Discover more articles on new and emerging media. want you to write for me. What has a cost here? Period).

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

Non-Facebook Users: Please Comment Here

Ari Herzog

When he's not blogging, Ari helps brands improve their digital media marketing. by Danny Brown Related Stories Why You Should Unfriend Facebook Friends How Flickr and Google Help Us Remember 90 Percent of Small Business Use Social Media. Media comments FacebookAnil Dash is insightful about the differences between the old web and the new web. Danny’s reason? Sorry.

10 Tips to Be Successful on LinkedIn

Ari Herzog

For instance, I’ve received job offers as the direct result of answering questions on groups about social media and PR. 7. Stop Using Social Media. Media LinkedIn LinkedIn launched on May 5, 2003 (on my mother’s birthday) and currently has 277 million members — with two new people creating accounts every second. Keep your profile updated. Thanks.

Facebook Followers: Profiles vs Pages

Ari Herzog

There is no silver bullet strategy when it comes to social media, and sometimes less can be more.” Media Facebook With over 39,000 fans today, Jon Loomer struggled to create a Facebook page. It was the winter of 2011 when Jon understood the value of a page but didn’t think his consulting business needed its own. You automatically follow people you’re friends with.

Hello 2016, Welcome Back Comments

Ari Herzog

At the time, I removed commenting partially because more people were sharing posts on social media than taking the time to write a comment and also because it was unproductive to manage increased spam. A year after disabling blog comments, I’m bringing them back. Here’s that post , if curious. New to this blog are two plugins. Epoch  improves WordPress commenting.

How a Brand is Born Online

Ari Herzog

Thank you for reading  my blog where I write and explore digital media. On the first day of 2014 I launched a series of social media channels under this name. People continually ask me for advice on growing their social media fan bases and they ask me how long it takes for certain milestones to be reached. Return on the first day of subsequent months and you are guaranteed to observe more people following and re-sharing my discoveries of new people and websites, videos, pictures, and other social content. Meet AriHerzogDotCom. You can be my first.

Finding Order in Social Networking Chaos

Ari Herzog

When I began speaking at social media conferences in 2009, I auto-followed 7,000 on Twitter and had nearly 1,000 Facebook friends. hope that if I inspire you across social media, and you can click those links to see me there, follow me or add me as a friend in return. Thanks for reading — and thanks for saying yes to being social with me (again).

The Death of Blogging: Part 271

Ari Herzog

Ari Herzog is currently seeking a full time position in social media. Media bloggingIt seems that every month there is a newspaper article about the death of blogging. Editors talk. Verne Kopytoff wrote a sensationalist headline in the New York Times in February 2011 entitled, “ Blogs Wane as the Young Drift to Sites Like Twitter.” ” As if.

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Mobile Technology and Your Small Business

Ari Herzog

They (and you) believe in the creation of the social web and mobile technologies are the key reasons for this substantial climb. With the increase in social media and technology, this has opened the window for small businesses to gain an edge again. When he's not blogging, Ari helps brands improve their digital media marketing. Mobile technology is not one thing.

How Necessary is a Social Media Plan?

Ari Herzog

Gabrielle Medecki, marketing director for Wolfgang’s Vault (a kick-ass 9-year-old music website if you’ve never visited) questions whether the creation and guidance of a social media plan (also called a social media policy or a social media strategy) is a sound business decision. Related posts: Why Do You Want Social Media Today?

Why (and How) I Forced 912 People to Unfollow Me on Twitter

Ari Herzog

But moreover, in the age of social influence ranking systems such as Klout and Peer Index , I want to be current. I don’t want to carry around dead weight. always blog about my social media actions as a way of 1) charting my own evolution; and 2) helping you discover something new. Media Strategy Twitter Do you see the downward slope on the far right? How I did it.

Why You Should Care About Klout

Ari Herzog

The recent addition of LinkedIn to the mix of social media considered when calculating a Klout score has left many wondering about Klout, how to raise your score, and whether it matters after all. Klout is becoming that thing by which you will be judged in social media. Personally, I prefer to think of Klout as potential social media influence.

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You and Your Online Friends

Ari Herzog

They mirror you socially, geographically, demographically, vocationally, politically, and intellectually. This applies to traditional networking and social media. If you think about your friends — not the Facebook ones but the real offline friends who you talk to and see on a regular basis — they’re all the same. And the best of them are your clones.

19 Twitter Best Practices That Show the Real You

Ari Herzog

You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. Most of the time their tweets promote their employer, their industry, or social media in general. Justin Levy directs global social media at Citrix. Chris Catania manages social media for Walgreens. Scott Gulbransen manages social media for HR Block. Wendy Harman directs social strategy for the American Red Cross. Media Strategy Twitter

Hello 2015, Goodbye Comments

Ari Herzog

You are sharing posts with friends and colleagues through social media. I am disabling blog commenting on this post and into the future. My reason is simple: You’re reading but you’re not commenting. It is a time management task to ensure comments are real and not spam and I’m seeing lots of spam comments try to get published. You’re emailing and printing them.

Feature Friday: Social Media Marketing Across Global Cultures

Ari Herzog

The Social Network might have hammered the Facebook brand even further into the public consciousness but, even without this rush of publicity, the bigger social media sites are difficult to avoid. This means right now is the ideal time for businesses to ramp up their social media marketing -– and do it across all their language markets. Which networks to choose?

Interview with Storyteller Susan Murphy: Monday Muse #3

Ari Herzog

wouldn’t be where I am today if not for them. I’m incredibly grateful for their inspiration and support, especially in the beginning, when I was first trying to make sense of all this social media stuff. I don’t know that the actual definition of “social media” has really changed over the years, but the media themselves certainly have begun to mature.

Feature Friday: How to Increase Web Traffic

Ari Herzog

Use social media and bookmarking sites. Social media and social bookmarking sites, such as StumbleUpon , are other online space where you can meet with great number of people. Tunnel picture by pixelplacebo. The following guest article is by Steven Papas. Nobody can survive as an internet marketer without traffic. Why will they return often? Check related blogs.

Bloggers Unite Today Around Food

Ari Herzog

Ari Herzog provides social media marketing and editorial services. Media blogging cultureI blogged in 2008 about poverty. blogged in 2009 about climate change. blogged in 2010 about water. This year this blog is about food. Goodbye pyramids and hello plates. The U.S. The 2011 plate looks more appetizing. The brand is more sensical. The takeaway is simple. note about famine.

Stop Producing Noise

Ari Herzog

Mike Beauchamp elaborates : I think a major issue going forward for Facebook, and other social sites, will be finding a better way to sift out relevant posts from noise. Social graphs contain invaluable personal data; being able to analyze that data and make content more meaningful, contextual and separate value from the noise will be critical as social networks continue to explode.