Klout score is a natural fit to pick social media  influencer’s for the Virgin party. Social Media is built upon open communication and if you don’t like that it may be time to leave online entrepreneurship. Wednesday night I got to meet Richard Branson, not just for a brief handshake. We originally met downstairs where the quick photo shtick happened and later I found myself in the heavily restricted VIP area. I’ve also received free return tickets on Virgin America which I will blog about soon. Know who you are targeting. Bloggers have egos. MORE >>

The problem with technology, and social sites in general, is they are easy, cheap and fast to set up. Before creating any web channel (website, webinar, social media presence), you should sit down and ask Why? There is a growing trend to create presences for the sake of a presence, and quite often these channels are created with ill-defined goals. There is nothing wrong with experimentation, but as we enter a maturity stage of web marketing, it is important to clearly define the ‘why’. What is the purpose of this channel? How does it fit into your broader strategy? MORE >>

We are always explaining this ‘social media’ stuff and how it can be applied to business. Thoughts, tips & advice sales social media travel travelocityThere is one thing you and I probably have in common. The possibilities are endless really. I’m going to share my K.O. when in heated discussions with luddites and fear mongers. Words can’t explain my point as eloquently as the interactions I’m posting below: I @’ed some questions to Travelocity and received prompt responses. So what happened? felt like they cared. MORE >>

Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me In which I delete 4,000 LinkedIN Contacts by Alexander Blom on June 8, 2010 in Featured , Thoughts, tips & advice Spread it! create fresh, unique Internet Marketing and Social Media campaigns tailored to help you grow. How to Build & Sell Through a Community Part 2: Why? I’m expecting a flaming for this one but here goes. MORE >>

Don’t just do social media because everybody else does. Infact, I’m rather outspoken in saying that Social Media is not relevant for every business. Profit is sometimes a dirty word to social media ‘gurus’ (i use the term loosely) but fear not, you are dealing with me. ve already written that there are too many social networks to keep up with these days (unsure why but it’s tweet count is not properly showing. Note: This is part two of my series ‘How to Build & Sell through a Community’. Click here for part one. Message. Channels. MORE >>