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9 social media trends to keep your eye on in 2012

Akamai Marketing

2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. Further segmentation of social platforms.

The Hard Questions of Social Media

Akamai Marketing

While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” But before we dig into ROI, its worth asking some of the tough questions about why we’re even talking about social media. Integrate!

Social Media During Emergencies

Akamai Marketing

Some thoughts about social media during emergencies and disasters. I’ve come out of my stupor from last night’s evacuation from my home due to a tsunami alert in my backyard: the pacific ocean surrounding Hawaii. So now that social media is officially part of emergencies, some thoughts and suggestions about social media use during large scale emergencies: Hashtag coordination : local, state, federal agencies should coordinate around a single hashtag and alert news outlets to the hashtag. wasn’t alone. What is it going to take?

What’s the ROI of Social Media Silence?

Akamai Marketing

If you read this blog with any regularity, you know that I am a big proponent of measuring social media. I’m bullish on measuring social media because I believe there are so many incredible ways to measure social media success that  the larger challenge is narrowing down your goals.While I have a methodology that I use, there are literally thousands of tools to help you measure social media.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

What you’ve got.

Akamai Marketing

If you read this blog regularly, then you know that I rarely deviate from the business topic of social media. Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey). You might have seen my tweets about the campaign, its a true grassroots social campaign. But, there’s a first time for everything. Facebook.

The Dave and Busters Tweet Lesson: Stand By Your Brand

Akamai Marketing

Tweet This week, with the Dave and Busters “Juan” tweet yet another social media gaffe made it’s what into the collective conversation. It sparked the “holier than thou” media to earn mega points for traffic. So here’s where we’re at with a collective lack of spine in the social, marketing and advertising world: be creative, be dynamic, create conversation and excitement, but DO NOT, UNDER ANY CIRCUMSTANCES TAKE RISKS. It sparked furious cries of racism. It sparked snickers. tacotuesday. It’s supposed to be FUN. Tweet.

The Social Media Train – is it too late to catch it?

Akamai Marketing

I’ve recently had some conversations with people who are feeling that because they didn’t get integrate social media right away, that they’ve already been left behind. Studies show that even big businesses aren’t taking full advantage of the opportunities in social media – this gives the rest of the business community a real opportunity.

YES YOU CAN Measure Social Media

Akamai Marketing

And because of my strategic side, I’ve been doing a lot of work over the last year on social media analytics and ROI models. Social media is unlike any other medium we’ve seen before, and so we’ve got to measure it differently. Aaaand.now for our show: SMSHI 2011 What, Why and How of Social Media from Hal Wilkerson on Vimeo.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Social Media Complainers – your new BFF's

Akamai Marketing

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response.  Of those, 18% turned into loyal customers and bought more. The quicker the response, the happier the complainer and the more impressed the social media listeners are. What’s your social currency? Eureka! Its true.

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Social Media Strategic Plan Template

Akamai Marketing

You’re social media program should be no different. If you’re like most businesses, you’ll be spending more time on social media next year, so its time to start developing strategy for your social media. Is it possible to really measure social media and determine ROI? The final phase of social media strategy planning.

The Case for Active Users as Social Media Community Managers

Akamai Marketing

The Case For Active Users as Social Media Community Managers. I’ve really been thinking about this lately. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. Social media is part of our lives.

LinkedIn-You’re Doing It Wrong

Akamai Marketing

” It isn’t because I don’t “get” social media and the power of connecting. Tweet [Warning: This is a vent. just HAVE to get it off my chest.]. LinkedIn. That treasure trove of business connections, potential sales and potential jobs. It’s almost just too awesome. Except its not. Because you’re ruining it. LinkedIn is WRONG. Good times. Got it?

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

5 things to measure in social media ROI

Akamai Marketing

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. Social Media Metrics and ROI for You.

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The number 1 rule of social media

Akamai Marketing

After posting 6 things businesses should be doing on Twitter, I got this tweet: Featured social media advice Fun with Social Media rulesI’ve been doing a lot of thinking about a conversation I had last week over Twitter.

What makes a social media expert any different from a unicorn?

Akamai Marketing

While I typically discuss social media, and these expert requirements certainly apply to finding a social media expert, they aren’t limited to social media experts. social media consultants experts Hawaii honolulu outsourcingWhile unicorns are fairly easy to identify when you see one, this isn’t really the case with experts.

6 Things To Empower Your Social Media Campaign

Akamai Marketing

What’s needed for a successful social media campaign? The truth is a successful social media endeavor requires hard work, time, commitment and a dash of good luck. But if your business is considering getting serious about social media with a social media professional, there are some things that you should know. Open up to new ideas.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

Successful Blogging for Small and Medium Businesses

Akamai Marketing

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. NOW HEAR THIS : No one wants to read your overly edited, specifically written to attract media attention, 1 page maximum dribble. What’s your social currency? But where do you start?

What should you outsource in social media?

Akamai Marketing

Last week, I moderated a panel at the Hawaii Social Media Summit (#SMSHI) of Hawaii’s social media business users about their outsourcing – what they do and don’t outsource and. Study small business social media analytics content lessons learned outsourcing strategy technology

What I learned from my Mom about social media

Akamai Marketing

Everything You Need To Know You Learned in Kindergarden Featured small business social media advice Fun with Social Media marketing strategyMom’s are full of advice. Along the way, we begin to realize that were actually right about a lot of it.  And alot of  Mom’s advice is about realtionships too.

5 metrics to track on Twitter

Akamai Marketing

Again, I’ll say that what you should measure depends on your strategy, what are you trying to accomplish with social media? If you’d like more information on the key metrics for your businesses social media efforts, the 1st 3 companies who sign up for our Analytics and Metrics Package between now and August 1 will receive a FREE information-packed report on Social Media ROI worth $447. Metrics social media Study advice analytics metrics TwitterIt happened again this weekend. Over mimosas and a lovely chat.

Why use social media for engaged customer service?

Akamai Marketing

All this social media marketing? Why bother using social media for customer service? 11/9/2011 – Sprout Social excitedly announces it newest platform upgrades, a major overhaul, to its users with this email outlining the latest changes. On G+ none the less, the least populated social network out there (but with the highest geeks/post ratio).

Klout – What’s it all About?

Akamai Marketing

Over the last year most of the social mediari have been obsessed with finding influencers for their clients (you). Influencers Social Media Club small business social media advice Hawaii influencers Klout TrendsSeveral services have popped up to help companies cut through the.

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Why Transparency Matters

Akamai Marketing

We hear all this discussion about corporations being more “human” Social media users are urging companies of all sizes to create a relatable voice for themselves. Because ultimately, the social media sphere will only listen to YOUR company stories, if you’re already listening to theirs. Before But what’s the real lesson here? Let’s face it.

Why engaging influencers is even more important given recent Twitter research

Akamai Marketing

I recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook. Influencers Kout Opinion Peer Index Study social media advice influencers Klout marketing Twitter

What's your social currency?

Akamai Marketing

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million  people use Twitter. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. So – better get ahead of it and start developing your social media currency now. Your currency is your social media VALUE.

A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

THEN, I’m going to tell you why its relevant to social media. How does Kaizen relate to social media? have when beginning a social media program. If we’re honest with ourselves, the only reason businesses today don’t employ social media already is because they are afraid. What’s your social currency? Anything.

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6 Twitter Do’s for Business

Akamai Marketing

Tactics Twitter social media advice small business suggestionsToday we’re keeping it simple with some tactical suggestions on using Twitter for business. It isn’t that this list is complete or even that it ever will be. I’ve just.

Collaboration supports successful campaigns

Akamai Marketing

Social media professionals are a fascinating bunch. Why are there so many distinct backgrounds in social media? Because social media is new (Twitter is only 5 years old!), But it isn’t just that – social media combination of skills (marketing, PR, web, technical) and philosophies which merge together to create the social media field.

Start-ups making social media part of the business model

Akamai Marketing

Case Study Featured small business social media start-ups Fun with Social Media marketingOnce upon a time if you wanted to start a company you have two choices. Hit up your Dad for the cash or shlep down to the bank where you.

Why Facebook Is an Advertising Platform, Not A Social Network

Akamai Marketing

Opinion social mediaStay Akamai: Dear Facebook: For a very long time I’ve had a love-hate relationship with you. These days, my status with you is “complicated.” ” That’s because I wear two hats, I’m both.

Which comes first social media or social media culture?

Akamai Marketing

For me, one of the more fascinating aspects of social media is the impact it has had on our culture. Depending on how you look at it, social media has either revolutionized communication, or made it easier to do what we did 100 years ago. What IS different is how social media has created a set of values we no longer seem willing to live without.

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When does social media backscratching currency lose its value?

Akamai Marketing

Sites like Namesake and Connect.me are encouraging people to identify those they trust in the social sphere. Conversation Endorsement Influencers Opinion social media blog Hawaii influencers opinion TrendsWhat's more important, quality or quantity and how is it determined?

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment. What’s your social currency?

Standing out in the social media herd

Akamai Marketing

social media event marketing marketing small businessWhen you are at a party.and you look around, who do you want to talk to? The people who look interesting or the people who are sitting by themselves?

Twitter Engagement and the Empty Promise

Akamai Marketing

After all, isn’t that the promise of social media? social media Trends Twitter analytics engagement measurementI’m kind’a freaked out. I’m not gonna lie. There’s something stinky go’n on up in here. If you read this blog with any sort of regularity, you know that I like to measure my efforts, especially those of my clients.