The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral.
5 Ways that Social Media Impacts SEO
AUGUST 21, 2012
I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. How does social media activity impact search engine optimization? That’s a common question these days as publishers try to make the most of search and social for audience development. Hopefully you’ll find it useful. AuthorRank.
How Much Search and Social Media Traffic Do Publishers Get?
FEBRUARY 10, 2014
On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? Social Media 10.2%. Organic search had a strong showing at 37.8%, so reports of its decline as a major traffic channel are simply not correct, especially for media sites. Other Web Sites 22.3%. Typed/Bookmarked 29.7%. Publishing
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. Social Media
29% of the Top 500 Google+ Pages are News and Content Sites
DECEMBER 3, 2013
The Most Common Causes of Duplicate Content on News Media Sites. Social Media Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and content promotion. Top 100: 28% (28). Top 10: 30% (3).
StumbleUpon Traffic to Magazine and Content Sites Down 27%
JANUARY 23, 2013
The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I’d noticed that a number of sites had experienced declines in StumbleUpon traffic. Social MediaThe examined sites can be roughly divided into five main categories: food, home, fashion & beauty, health, entertainment and news & tech.
Link Building Tactics for Publishers
MAY 14, 2013
These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. Specific to link building, newsletters offer a great vehicle for content discovery which indirectly leads to links and social sharing. Media relations. The same goes for media relations in general.
The Most Common Google News Errors and How to Avoid Them
JANUARY 16, 2013
you still need descriptive, well-balanced headlines for Web search, social media and even for news search. In working with publishers one of the things I’m most frequently asked to do is troubleshoot problems with Google News. Anyone on staff at a news or content site can attest to the importance of Google News and news search optimization. Eligibility and Indexation.
How to Be Social: A Social Media Manifesto
Learn the 10 worst social media marketing mistakes and how to avoid them
8 Critical SEO and Digital Marketing Opportunities
OCTOBER 14, 2015
Related posts: Search Marketing Dwarfs Social Media in Interactive Marketing Budgets. I’ve been enjoying a needed break from blogging this year but I thought it was time to pop my head up and share some thoughts. So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Hosted and Mobile-Specific Article Formats.
News Organizations on Google+: Which Pages Get the Most Engagement?
JANUARY 10, 2012
News organizations (along with businesses of all kinds) have been able to create official Google+ pages for a couple months now so I thought I’d check in and see how their pages are doing. I’m going to forgo looking at which media outlets have attracted the largest following since that data becomes quickly outdated. Social MediaPer Post Shares. Per Post Comments. Per Post.
SEO and Social Media for Publishers: A Low-Rent Infographic
MARCH 14, 2012
SEO and social media are now vital components of audience development for publishers of all shapes and sizes, but there are still huge opportunities for improvement. Related posts: My Top Posts of 2011 on SEO, PR and Social Media for Publishers. My Top 10 Posts of 2009 on News Media, SEO and Social Media. So maybe I’m on to something here.
The Most Popular and Active News Brands on Instagram
FEBRUARY 27, 2013
So it seems like a good time for media organizations to take stock of their efforts on the photo sharing site. This is not intended to be a comprehensive list, but it provides a good cross-section of print, broadcast and Web-only media organizations. If I’ve left out any particularly active media outlets please let me know. Social Media16 CNET 16,729 108 15.
Is LinkedIn the New Old Boys Network?
JUNE 16, 2011
According to the new Pew Internet study Social Networking Sites and our Lives there are nearly twice as many male LinkedIn users as female. For what it is worth, females have stronger participation overall and in every other social network that was examined. Related posts: Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter. Social Media
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
5 Good Ideas for News Media Facebook Pages
FEBRUARY 28, 2012
To be clear, a large part of any Facebook strategy focuses on newsfeed visibility and on-site promotion through tactics like EdgeRank optimization, frictionless sharing , like and subscribe buttons , Open Graph tags, Facebook Comments and other Facebook Social Plugins. Here are five good ideas for news media Facebook pages: 1) Use Geotargeting. Social MediaWhat Else?
The Best Free (or Cheap) Tools for Blogger and Influencer Outreach
APRIL 30, 2013
Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Twitter is often the easiest social gateway to finding bloggers since people with a blog tend to be on Twitter too. Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building.
Publisher Survey: Reddit Traffic Way Up, Digg Way Down
JANUARY 25, 2012
Has this translated into a significant change in social news referrals for publishers? ” I wanted to get a better idea of just how much of a shift has occurred with some of the publishers that we work with at Define Media Group. intentionally chose sites from several different publishers and focused on those with content that is a reasonably good fit for social news sites.
Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?
AUGUST 14, 2012
The surveyed group includes the magazine sites in my Pinterest traffic survey plus quite a few more that we work with at Define Media Group. However links from Pinterest still have considerable indirect SEO value as users discover content through them which leads to links and social shares in other places. Social MediaAverage Links Average Linked Pages.
Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts
AUGUST 28, 2012
Related posts: My Top Posts of 2010 on SEO, PR and Social Media for News and Sports. Social MediaLately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post. Sports teams are among the biggest offenders: Now don’t get me wrong. It is an effective tactic and there are plenty of good ways to do it.
The Most Popular Summer Blockbuster Movies in Social Media
MAY 24, 2011
Alterian recently released some data on the most popular summer blockbusters in social media, focusing specifically on movies with May and June release dates. According to their data Fast Five and Thor are far and away the most popular summer movies with each getting 38%+ of social media activity among the selected group of films: (click to enlarge). Social Media
SEO Metrics for Publishers: How are You Tracking and Measuring Success?
MAY 1, 2012
These metrics help you to measure that and to compare search with other types of site visitors (like social media and direct navigation). It can even be things like increasing follows/likes/+1s to help with social media efforts. Related posts: SEO and Social Media for Publishers: A Low-Rent Infographic. Sounds good, but are your efforts working? What Else?
MLB Teams on Twitter and Facebook: Two-Year Growth Rates
APRIL 10, 2012
Social MediaWith a new baseball season underway I thought I’d check in on the 30 MLB teams on Twitter and Facebook. Which teams are seeing the most growth? have not done a sports team comparison post in quite a while, mainly because the figures quickly become outdated and total reach is not all that important to look at. MLB Teams on Twitter. 4/10/12 Twitter followers. Growth Rate.
Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest
APRIL 3, 2012
To get a clearer picture I pulled referral data from the past six months for a group of 25 magazines sites that we work with at Define Media Group. I am not at liberty to share the specific sites due to confidentiality requirements but they are all well-known brands. Social MediaYes, this is indeed another post about Pinterest. Six-Month Traffic Trends. Quarterly Gains.
A Simple Workflow for Keyword Research for Content Planning
JULY 9, 2013
But what about using search and social data to influence the editorial calendar over the longer term? But allowing search and social data to influence (not dictate) the editorial calendar and content planning process can reap significant benefits for traffic and audience development. Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix. Helpful Tools.
The Best Free Tools for Twitter Analytics
FEBRUARY 8, 2012
During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter. Topsy Social Analytics. Social MediaWhat are the best free tools for analyzing a Twitter profile?
My Top Posts of 2011 on SEO, PR and Social Media for Publishers
DECEMBER 21, 2011
used to do team comparison posts with some frequency but I scaled back, mainly because the figures become outdated so quickly (and since social media is more than a numbers game). But several of my sports posts continue to drive traffic so maybe I’ll look for new ways to examine sports and social. My Top 10 Posts of 2009 on News Media, SEO and Social Media.
Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)
MAY 15, 2012
The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way. And while the phone is still the best option in some situations, email and social media have made it much easier to interact with the media in ways that are better for all. And I socialized it too. Did you get it? Images!
Google News news_keywords Meta Tag: More Cons than Pros?
SEPTEMBER 24, 2012
Articles still need descriptive, well-balanced headlines for regular Web search as well as social media (and really still for news search too). Be it in news search, Web search or social, you want headlines that grab attention but they still need to give users a rough idea of what the content is about or you will lose clicks. Encourage editorial teams to use the tag reasonably.
The Fastest and Slowest News Sites in 2012
APRIL 24, 2012
Page speed is not a major ranking factor (according to Google it impacts roughly 1 in 100 searches) but it does have a direct and indirect impact not only on SEO but also on social media activity and the overall user experience. Whenever I do a search or social media comparison post for news sites The New York Times tends to be near the top of the group. April 2012.
Social Media News Releases Get 3x More Media Coverage
MARCH 24, 2011
Social media news releases have lots of advantages, and what’s not to like? That all sounds great, but do social media news releases actually generate more media coverage? But the data is certainly encouraging and it is good to see evidence that social media press releases are performing well. According to research from the UK’s RealWire , they do.
Look at That, a Google+ Audience That is Largely Female
JULY 10, 2012
So for any type of site it is worth experimenting with Google+ promotion and engagement (see 8 Social Media Questions Publishers Should Be Asking Themselves ). Social MediaThe demographics of Google+ are typically described as predominantly male and young. For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site.
Beyond Facebook Insights: Useful Facebook Analytics Tools
DECEMBER 12, 2011
Buddy Media. Buddy Media doesn’t technically belong on this list because they’re now positioning themselves as a comprehensive suite. While SEOMoz Pro is primarily a suite of SEO tools, they recently added a Social Analytics section that provides a range of data on Facebook pages and activity. Related posts: The Most Popular Summer Blockbuster Movies in Social Media. Social MediaWhat are the best third-party tools for advanced Facebook analytics? But many still find it lacking so a number of companies have stepped in to try to fulfill this need.
Official Publisher Profiles on Digg One Year Later: Followers up 720%
AUGUST 10, 2011
Social MediaIt has been a year since I took at look at the followers and activity of News Sites on the New Digg so I thought I would see how those official profiles are faring today. When I did my original post Digg v4 was just about to come out of alpha so there has been a significant increase in exposure for the profiles and many more publishers have created them. Telegraph.co.uk
StumbleUpon Channels: Which Media Brands Are Doing Well?
FEBRUARY 14, 2012
It has been a couple months since StumbleUpon rolled out its Channel pages for all members so I thought I’d check in and see how media brands are doing. To-date the media brands with the largest following have attracted 5,000 to 7,000 followers with quite a few channels still under 1,000. So instead I’ll highlight some media brands that are doing well so far. Others.
The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. Related posts: A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later Where Do You Want Your Social Media Press Releases to Live?
Facebook and Twitter Offer News Organizations Much More than Just News Delivery
MARCH 19, 2012
The Pew Research Center’s The State of the News Media 2012 is out and the section on What Facebook and Twitter Mean for News makes for an interesting read. diversified social strategy incorporates a wide range of methods for growing audience and making meaningful connections with users. One last thought on the Pew study: hey social, search still owns you! Social Media
Pinterest: Great Opportunity for Lifestyle Publishers and Brands
NOVEMBER 21, 2011
As with most social sites it is a good idea for brands to have an official outpost. Have you incorporated Pinterest into your social efforts yet? Related posts: Does Google Want Brands in Your Social Circle? Can Publishers Harvest Social Media Intent in a Meaningful Way? Social MediaNeed a primer on Pinterest? Who’s Doing it Well. MyRecipes.
Local TV News Teams Having Fun with Pinterest
MAY 30, 2012
While Pinterest is a natural fit for lifestyle publishers there are good opportunities for broadcast media too. Today Kim Wilson and I are leading a social media workshop for a group of local TV and radio stations. Social MediaIn preparing for the Pinterest portion I took a look at the pinning activity of local TV news teams.