Update Your Segmentation Model With Social Data Before It’s Too Late
JANUARY 13, 2015
If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. Faced with new data about social media behaviors, marketers need to figure out how to integrate social media behaviors into those models. Each Are you seeing the same thing?
Social Media Success is About The Customers, Stupid
MARCH 30, 2011
How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Social Media Success is NOT: …getting a celebrity to retweet a post. Can Social Media be Taught? (56).
Engaging the Right Audience on LinkedIn
APRIL 12, 2012
LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. These are both significant leaps forward in helping companies engage followers which typically consist of employees, former employees, partners, media and potential customers. Customer Engagement LinkedIn Social Media Social Networking
AUGUST 30, 2011
Around this time in 2007, I started exploring how clients could benefit from leveraging social media to build and enhance relationships with customers. have joined Fleishman-Hillard as SVP of Digital and Social Media and as a Partner in the Boston office. About me Social Media Boston Fleishman Hillard Rosetta TransitionIt’s that time of year.
Social Media Marketing GPS
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls
The Unsung Heroes of Social Media
MAY 2, 2011
The business side of social media is evolving on a daily basis. Aside from the typical legions of snake oil salesmen (awesome and still relevant post from Jason Falls rebuking the social media guru attacks), there are a plethora of smart, proven, eloquent thought leaders out there who make it a part of their daily business to advance the industry and do great work for their clients.
The Content Convergence Dilemma: Where’s the Content Department?
OCTOBER 27, 2011
This includes web pages, banners, ads, emails and in some cases video. PR organizations can be built are “unfinished” content, including press releases and snippets prepared to help media organizations generate their own finished content. Social Media Content Convergence Integration Marketing PRWho owns the publishing? Who owns the maintenance?
10 Reasons Market Research is Critical to Social Media
JULY 12, 2010
But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Are they fickle with the brand of toothpaste they buy? Do they use social platforms and if so, how often and why? What did I miss?
Making the Leap: Why Companies Struggle with Social Media
AUGUST 24, 2010
Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. Making the leap to engage customers through leveraging social media tools can be a similar experience to leaping off that cliff. Why do you think companies struggle with social media? Social Media Does Not Exist (17).
On Facebook and the Death of Etiquette
NOVEMBER 1, 2010
Email between friends and family has a broad range of what’s “socially acceptable, but over time people at least develop a sense of when people will reply and why. How Often Do Ethical Questions Impact Your Social Media Efforts? (8). Co-opetition in the World of Social Media Marketing (10). Let’s face it. Etiquette is a lost art. Tweet This!
Professional Services at the Digital Crossroads
DECEMBER 12, 2013
Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. Ad agencies are extending “big ideas” to be rooted in shareable social platforms. Consulting Digital Interactive Marketing Social Media Career path Digital Agency Digital marketing Marketing Marketing and Advertising
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well
Micromarketing: Relationship Marketing Through Advocacy
SEPTEMBER 28, 2010
Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more. Some examples may have been 100% earned media, but I believe most successful case studies have a combination of paid and earned. Co-opetition in the World of Social Media Marketing (10). First, Some Key Takeaways.
Social Media Does Not Exist
JUNE 8, 2010
– The Usual Suspects (1995). I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.
The Digital Five Tool Player
SEPTEMBER 2, 2010
Social media is providing new tools, technologies and techniques to identify, engage and activate. One person who has spent plenty of time studying behaviors and what makes social initiatives work is Dan Zarrella – worth subscribing to. 4. Brand Fusion: Creative, Search and Media (4). How Social Media Has Changed My Job (33). What did I miss? 1.
Twitter Badges For Brands Who Want to Avoid Narcissism
JULY 28, 2010
How has Social Media Helped You? (8). How Often Do Ethical Questions Impact Your Social Media Efforts? (8). No Amount of Social Media Overcomes Bad Customer Experience (16). The Social Media Landing Page Phenomenon (13). News Flash: Big Brands Can Be Social Too (6). Tags: Social Media Twitter Social Networking
Master The Next Wave Of Social
As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind
How Often Do Ethical Questions Impact Your Social Media Efforts?
JUNE 11, 2010
Over the course of the last week, while working on social media initiatives for several clients, the following questions or situations came up: A client missing an opportunity to engage in a conversation (coupled with desire of agency team members to respond). Working with customer data within social networks, privacy concerns about using the data for targeting. Related Posts.
Social Media Chat Tuesday, July 21st
JULY 19, 2010
Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris Brogan , Amber Naslund , Beth Harte and Jason Falls. If I name dropped them all, it would actually like correlate to a good portion of my RSS feeds , and the weekly chat is a way to interact and answer some questions real-time.
Down the Rabbit Hole: Super 8?s Complex Viral Campaign
SEPTEMBER 22, 2010
Social Media Chat Tuesday, July 21st (1). Untapped CRM: Social Breadcrumbs (36). Tags: Social Media Film Interactive Marketing J. J. This morning I caught wind of a Steve Spielberg produced, J. J. Abrams directed movie scheduled to come out next year. I’m sure I’m very late to the game but was inspired by what I found. Take a look. Related Posts.
Interview: EMC Does Social Media From The Inside Out
JUNE 30, 2011
Recently I had a discussion with a client about doing social media “inside out – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. I was quickly reminded that storage technology and services company EMC has taken that approach and embarked on a journey with employees, customers and partners worldwide.
Some Brand Haiku Humor
NOVEMBER 15, 2010
Good friend Aaron Strout had a moment of inspiration on a plane and decided to challenge a few friends to come up with Haikus about recent brand experiences. In his continuing reign as the Kevin Bacon of Social Media, Aaron was quickly able to recruit a list of talented marketers to join in the fun. Co-opetition in the World of Social Media Marketing (10). Here you go.
On Beyond Snake Oil
AUGUST 10, 2010
Say all you want about people who make a living off of consulting in social media – like any industry where there is buzz, there will be snake oil salesmen who are trying to take advantage of the trend. A Google search on “social media snake oil returns over 187,000 results. Social media integration. Social media maturity of the company.
I Will Not Write About Old Spice
JULY 16, 2010
a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge. Is anyone buying more?
JUNE 17, 2010
Spotted this excellent example of fusing digital, personalization, offline, online, social media and music. Social Media Chat Tuesday, July 21st (1). Untapped CRM: Social Breadcrumbs (36). Tags: Interactive Marketing Social Media Billboard Digital Fusion Personalization RSS feed readers please click through to see the video). Related Posts.
2015 Social Media Predictions
NOVEMBER 26, 2014
Social Media Predictions. And since we’re already spending so much time looking forward this month as we dug into the nitty gritty of planning, I thought, why not also take some time to make some social media predictions? I can’t let this crystal ball (sure, I have one!) go to waste. might as well get those social media predictions done. By Eleanor Pierce.
Who Owns Social Media?
DECEMBER 17, 2015
When I received a master’s degree in social media in 2010, it was a pretty unique degree to obtain. Today, everyone is a social media expert (degree or not). Which begs the question, “who owns social in an organization?” Is it advertising agencies? To be effective, your social strategy should include insight from all of the above. PR Owns Social Media.
Top Seven Chrome Extensions for Social Media Marketers
JUNE 6, 2016
The life of a social media manager is an endless to-do list. The post Top Seven Chrome Extensions for Social Media Marketers appeared first on Spin Sucks. Here are seven Chrome extensions that promise to make your life much easier. Related Stories Six Online Tools for Blog Post Inspiration Life in the Marketing Cloud Gin and Topics: Toddlers or Terrorists?
The Inseparability of Content Marketing and Social Media
MARCH 31, 2016
While social media is often viewed as a separate strategy from content marketing, in truth, it is one of the most important tool marketers use when deploying their content marketing plan. The post The Inseparability of Content Marketing and Social Media appeared first on Spin Sucks. Marcus Jensen comes with five tips to help you spread the word about your content.
Five Social Media Trends for 2016
DECEMBER 30, 2015
It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. Luckily for me, it exploded this year and I was able to ride the wave. I am excited I was given the opportunity to share what I think will be the hottest social media trends for next year. Social Videos. By Aaron Lee.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).
5 Social Media & Digital Marketing “Must Haves” for 2016
FEBRUARY 28, 2016
With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. Consumers Are Social. Being on Social Media is a Must. Consumers Are Social. Being on Social Media is a Must. Usage among those 65 and older has more than tripled since 2010 when 11% used social media.
How NOT to Build a Following on Social Media
MAY 2, 2016
Do you know how NOT to build a following on social media? The post How NOT to Build a Following on Social Media appeared first on Spin Sucks. by Aris Related Stories Six Steps for Success with Online Communities A PR Pro’s Guide to Facebook News and New Features Google+: The Social Platform We All Love to Hate.
How Social Media Affects Search
JANUARY 12, 2015
For those of you who don’t know Andy, he is the co-founder and strategic director at Orbit Media, a web design and development firm in Chicago. It is billed as how social media affects search , but after I watched a draft of it, I think it’s that and more, particularly for PR professionals. How Social Media Affects Search. By Gini Dietrich. CT, 10 a.m.
Social Media Stats [Infographic]
JANUARY 18, 2012
Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. Each week on Facebook, more than 3.5 infographic].
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?
The Employee Advantage in Social Media
DECEMBER 15, 2015
Recycling is generally viewed as smart, responsible behavior—except when it occurs on social media. This explains why companies that emphasize individuality on social media see a 47.2 Add a Spark to Your Social Media Efforts. That’s why an emphasis on employee individuality is the best way to increase your company’s social media clout.
Social Media Management Must-Have: Sprout Social
SEPTEMBER 8, 2015
I’m often asked about my favorite social media management tools. Must-Have: Sprout Social. I’ve used many social media management systems over the years. Each has pros and cons, but Sprout Social is my favorite. The post Social Media Management Must-Have: Sprout Social appeared first on Firebelly Marketing | Social Media Marketing Agency.
The Dark Side Of Social Media
JANUARY 11, 2016
Fox 59 recently interviewed our CEO Duncan Alney about this incident and “the dark side of social media.” The post The Dark Side Of Social Media appeared first on Firebelly | Social Media Marketing & Management Company. Firebelly News Social Media” You can watch the story below. Video URL: [link] ].
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. MediaPost ). 9 B2B Social Media Marketing Stats and Facts.
Top 9 LinkedIn Social Media Marketing Groups
OCTOBER 12, 2015
Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests.