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| | ADAM COHEN
JANUARY 13, 2015 [Social Media] Update Your Segmentation Model With Social Data Before It’s Too Late
If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. Faced with new data about social media behaviors, marketers need to figure out how to integrate social media behaviors into those models. Each Are you seeing the same thing?
| | ADAM COHEN
MARCH 30, 2011 [Social Media] Social Media Success is About The Customers, Stupid
How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Social Media Success is NOT: …getting a celebrity to retweet a post. Can Social Media be Taught? (56).
JANUARY 13, 2015 | ADAM COHEN
[Social Media] Update Your Segmentation Model With Social Data Before It’s Too Late
DECEMBER 12, 2013 | ADAM COHEN
[Social Media] Professional Services at the Digital Crossroads
APRIL 12, 2012 | ADAM COHEN
[Social Media] Engaging the Right Audience on LinkedIn
OCTOBER 27, 2011 | ADAM COHEN
[Social Media] The Content Convergence Dilemma: Where’s the Content Department?
AUGUST 30, 2011 | ADAM COHEN
[Social Media] Autumn Transitions
JUNE 30, 2011 | ADAM COHEN
[Social Media] Interview: EMC Does Social Media From The Inside Out
| | ADAM COHEN
APRIL 12, 2012 [Social Media] Engaging the Right Audience on LinkedIn
LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. These are both significant leaps forward in helping companies engage followers which typically consist of employees, former employees, partners, media and potential customers. Customer Engagement LinkedIn Social Media Social Networking
| | ADAM COHEN
AUGUST 30, 2011 [Social Media] Autumn Transitions
Around this time in 2007, I started exploring how clients could benefit from leveraging social media to build and enhance relationships with customers. have joined Fleishman-Hillard as SVP of Digital and Social Media and as a Partner in the Boston office. About me Social Media Boston Fleishman Hillard Rosetta TransitionIt’s that time of year.
| | ADAM COHEN
MAY 2, 2011 [Social Media] The Unsung Heroes of Social Media
The business side of social media is evolving on a daily basis. Aside from the typical legions of snake oil salesmen (awesome and still relevant post from Jason Falls rebuking the social media guru attacks), there are a plethora of smart, proven, eloquent thought leaders out there who make it a part of their daily business to advance the industry and do great work for their clients.
| | ADAM COHEN
OCTOBER 27, 2011 [Social Media] The Content Convergence Dilemma: Where’s the Content Department?
This includes web pages, banners, ads, emails and in some cases video. PR organizations can be built are “unfinished” content, including press releases and snippets prepared to help media organizations generate their own finished content. Social Media Content Convergence Integration Marketing PRWho owns the publishing? Who owns the maintenance?
ADAM COHEN | MONDAY, JULY 12, 2010 [Social Media] 10 Reasons Market Research is Critical to Social Media
But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Are they fickle with the brand of toothpaste they buy? Do they use social platforms and if so, how often and why? Will there be future demand for products? MORE >>
ADAM COHEN | TUESDAY, AUGUST 24, 2010 [Social Media] Making the Leap: Why Companies Struggle with Social Media
Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. Making the leap to engage customers through leveraging social media tools can be a similar experience to leaping off that cliff. But they didn’t start with understanding customer preferences, needs, attitudes and behaviors, and they also didn’t use any social media monitoring. To me that’s like making the leap without knowing how high the cliff is or how deep the water is. An Analogy. Was it safe? MORE >>
ADAM COHEN | MONDAY, NOVEMBER 1, 2010 [Social Media] On Facebook and the Death of Etiquette
Email between friends and family has a broad range of what’s “socially acceptable, but over time people at least develop a sense of when people will reply and why. How Often Do Ethical Questions Impact Your Social Media Efforts? (8). Co-opetition in the World of Social Media Marketing (10). Tags: Facebook Social Media Social Networking Business Communication Etiquette Let’s face it. Etiquette is a lost art. Forget “interruption marketing for a minute and think about how people interact on a regular basis. MORE >>
ADAM COHEN | THURSDAY, DECEMBER 12, 2013 [Social Media] Professional Services at the Digital Crossroads
Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. Ad agencies are extending “big ideas” to be rooted in shareable social platforms. Consulting Digital Interactive Marketing Social Media Career path Digital Agency Digital marketing Marketing Marketing and Advertising Even the big consulting firms are finding their way into the digital strategy arena. These are exciting times for anyone in the advertising, marketing and communications space. MORE >>
ADAM COHEN | TUESDAY, SEPTEMBER 28, 2010 [Social Media] Micromarketing: Relationship Marketing Through Advocacy
Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more. There is a middle ground that can compel companies to combine them and ultimately build deeper relationships with many. As Greg clearly outlines, these corporate examples still have huge media and mass marketing budgets that would make even the largest agencies swoon. Some examples may have been 100% earned media, but I believe most successful case studies have a combination of paid and earned. First, Some Key Takeaways. MORE >>
- [Social Media] Social Media Does Not Exist ADAM COHEN | TUESDAY, JUNE 8, 2010
- [Social Media] The Digital Five Tool Player ADAM COHEN | THURSDAY, SEPTEMBER 2, 2010
- [Social Media] Twitter Badges For Brands Who Want to Avoid Narcissism ADAM COHEN | WEDNESDAY, JULY 28, 2010
- [Social Media] How Often Do Ethical Questions Impact Your Social Media Efforts? ADAM COHEN | FRIDAY, JUNE 11, 2010
- [Social Media] Social Media Chat Tuesday, July 21st ADAM COHEN | MONDAY, JULY 19, 2010
- [Social Media] Down the Rabbit Hole: Super 8?s Complex Viral Campaign ADAM COHEN | WEDNESDAY, SEPTEMBER 22, 2010
- [Social Media] Interview: EMC Does Social Media From The Inside Out ADAM COHEN | THURSDAY, JUNE 30, 2011
- [Social Media] Some Brand Haiku Humor ADAM COHEN | MONDAY, NOVEMBER 15, 2010
- [Social Media] On Beyond Snake Oil ADAM COHEN | TUESDAY, AUGUST 10, 2010
- [Social Media] I Will Not Write About Old Spice ADAM COHEN | FRIDAY, JULY 16, 2010
- [Social Media] Billboard Yourself ADAM COHEN | THURSDAY, JUNE 17, 2010