Adam Cohen

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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. Faced with new data about social media behaviors, marketers need to figure out how to integrate social media behaviors into those models. Each Are you seeing the same thing?

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Social Media Success is About The Customers, Stupid

Adam Cohen

How do you define success with leveraging social media?  With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same:  Dell, Comcast, Southwest Airlines, Starbucks.  Social Media Success is NOT: …getting a celebrity to retweet a post. Can Social Media be Taught? (56).

Engaging the Right Audience on LinkedIn

Adam Cohen

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers.  These are both significant leaps forward in helping companies engage followers which typically consist of employees, former employees, partners, media and potential customers. Customer Engagement LinkedIn Social Media Social Networking

Autumn Transitions

Adam Cohen

Around this time in 2007, I started exploring how clients could benefit from leveraging social media to build and enhance relationships with customers. have joined Fleishman-Hillard as SVP of Digital and Social Media and as a Partner in the Boston office. About me Social Media Boston Fleishman Hillard Rosetta TransitionIt’s that time of year.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Are they fickle with the brand of toothpaste they buy?  Do they use social platforms and if so, how often and why?  What did I miss?

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency.  Making the leap to engage customers through leveraging social media tools can be a similar experience to leaping off that cliff.  Why do you think companies struggle with social mediaSocial Media Does Not Exist (17).

On Facebook and the Death of Etiquette

Adam Cohen

Email between friends and family has a broad range of what’s “socially acceptable,&# but over time people at least develop a sense of when people will reply and why. How Often Do Ethical Questions Impact Your Social Media Efforts? (8). Co-opetition in the World of Social Media Marketing (10). Let’s face it.  Etiquette is a lost art.  Tweet This!

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Professional Services at the Digital Crossroads

Adam Cohen

Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways.  Ad agencies are extending “big ideas” to be rooted in shareable social platforms. Consulting Digital Interactive Marketing Social Media Career path Digital Agency Digital marketing Marketing Marketing and Advertising

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more.  Some examples may have been 100% earned media, but I believe most successful case studies have a combination of paid and earned.  Co-opetition in the World of Social Media Marketing (10). First, Some Key Takeaways.

Social Media Does Not Exist

Adam Cohen

– The Usual Suspects (1995). I had an interesting discussion recently about Social media strategies.  When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies. 

The Digital Five Tool Player

Adam Cohen

Social media is providing new tools, technologies and techniques to identify, engage and activate.   One person who has spent plenty of time studying behaviors and what makes social initiatives work is Dan Zarrella – worth subscribing to. 4. Brand Fusion: Creative, Search and Media (4). How Social Media Has Changed My Job (33). What did I miss? 1.

Twitter Badges For Brands Who Want to Avoid Narcissism

Adam Cohen

How has Social Media Helped You? (8). How Often Do Ethical Questions Impact Your Social Media Efforts? (8). No Amount of Social Media Overcomes Bad Customer Experience (16). The Social Media Landing Page Phenomenon (13). News Flash: Big Brands Can Be Social Too (6). Tags: Social Media Twitter Social Networking

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The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

How Often Do Ethical Questions Impact Your Social Media Efforts?

Adam Cohen

Over the course of the last week, while working on social media initiatives for several clients, the following questions or situations came up: A client missing an opportunity to engage in a conversation (coupled with desire of agency team members to respond). Working with customer data within social networks, privacy concerns about using the data for targeting. Related Posts.

Social Media Chat Tuesday, July 21st

Adam Cohen

Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris Brogan , Amber Naslund , Beth Harte and Jason Falls.  If I name dropped them all, it would actually like correlate to a good portion of my RSS feeds , and the weekly chat is a way to interact and answer some questions real-time.

Down the Rabbit Hole: Super 8?s Complex Viral Campaign

Adam Cohen

Social Media Chat Tuesday, July 21st (1). Untapped CRM: Social Breadcrumbs (36). Tags: Social Media Film Interactive Marketing J. J. This morning I caught wind of a Steve Spielberg produced, J. J. Abrams directed movie scheduled to come out next year. I’m sure I’m very late to the game but was inspired by what I found.  Take a look.  Related Posts.

Interview: EMC Does Social Media From The Inside Out

Adam Cohen

Recently I had a discussion with a client about doing social media “inside out&# – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. I was quickly reminded that storage technology and services company EMC has taken that approach and embarked on a journey with employees, customers and partners worldwide.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

Some Brand Haiku Humor

Adam Cohen

Good friend Aaron Strout had a moment of inspiration on a plane and decided to challenge a few friends to come up with Haikus about recent brand experiences.  In his continuing reign as the Kevin Bacon of Social Media, Aaron was quickly able to recruit a list of talented marketers to join in the fun. Co-opetition in the World of Social Media Marketing (10). Here you go.

On Beyond Snake Oil

Adam Cohen

Say all you want about people who make a living off of consulting in social media – like any industry where there is buzz, there will be snake oil salesmen who are trying to take advantage of the trend.  A Google search on “social media snake oil&# returns over 187,000 results.  Social media integration. Social media maturity of the company.

I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.  Is anyone buying more?&#

Billboard Yourself

Adam Cohen

Spotted this excellent example of fusing digital, personalization, offline, online, social media and music.  Social Media Chat Tuesday, July 21st (1). Untapped CRM: Social Breadcrumbs (36). Tags: Interactive Marketing Social Media Billboard Digital Fusion Personalization RSS feed readers please click through to see the video). Related Posts.

Make Social Media Profitable For Your Business

Spin Sucks

You can make social media profitable for your business by controlling your brand's message, making it more valuable than your website. The post Make Social Media Profitable For Your Business appeared first on Spin Sucks. John Jiloty has more.

2015 Social Media Predictions

Spin Sucks

Social Media Predictions. And since we’re already spending so much time looking forward this month as we dug into the nitty gritty of planning, I thought, why not also take some time to make some social media predictions? I can’t let this crystal ball (sure, I have one!) go to waste. might as well get those social media predictions done. By Eleanor Pierce.

Who Owns Social Media?

Spin Sucks

When I received a master’s degree in social media in 2010, it was a pretty unique degree to obtain. Today, everyone is a social media expert (degree or not). Which begs the question, “who owns social in an organization?” Is it advertising agencies? To be effective, your social strategy should include insight from all of the above. PR Owns Social Media.

Five Social Media Trends for 2016

Spin Sucks

It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. Luckily for me, it exploded this year and I was able to ride the wave. I am excited I was given the opportunity to share what I think will be the hottest social media trends for next year. Social Videos. By Aaron Lee.

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Social Media and Procrastination

Saying It Social

A look into why social media sites are the go-to destination for millennials procrastinating, and how businesses can take advantage of these habits. The post Social Media and Procrastination appeared first on.

5 Social Media & Digital Marketing “Must Haves” for 2016

yMarketingMatters

With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. Consumers Are Social. Being on Social Media is a Must. Consumers Are Social.         Being on Social Media is a Must. Usage among those 65 and older has more than tripled since 2010 when 11% used social media.

The Inseparability of Content Marketing and Social Media

Spin Sucks

While social media is often viewed as a separate strategy from content marketing, in truth, it is one of the most important tool marketers use when deploying their content marketing plan. The post The Inseparability of Content Marketing and Social Media appeared first on Spin Sucks. Marcus Jensen comes with five tips to help you spread the word about your content.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).

Social Media Stats [Infographic]

Mindjumpers

Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. Each week on Facebook, more than 3.5 infographic].

How Social Media Affects Search

Spin Sucks

For those of you who don’t know Andy, he is the co-founder and strategic director at Orbit Media, a web design and development firm in Chicago. It is billed as how social media affects search , but after I watched a draft of it, I think it’s that and more, particularly for PR professionals. How Social Media Affects Search. By Gini Dietrich. CT, 10 a.m.

Your Complete Social Media Checklist

Peg Fitzpatrick

Have you ever wished you had a social media checklist? The amount of work that goes into growing and managing a social media presence is immense, and it can be hard to make sure you’re staying on top of everything that needs to get done. Today I have Michael Patterson of Sprout Social sharing a guest article and social media checklist. Enjoy! .

Top Seven Chrome Extensions for Social Media Marketers

Spin Sucks

The life of a social media manager is an endless to-do list. The post Top Seven Chrome Extensions for Social Media Marketers appeared first on Spin Sucks. Here are seven Chrome extensions that promise to make your life much easier. Related Stories Six Online Tools for Blog Post Inspiration Life in the Marketing Cloud Gin and Topics: Toddlers or Terrorists?

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?

How NOT to Build a Following on Social Media

Spin Sucks

Do you know how NOT to build a following on social media? The post How NOT to Build a Following on Social Media appeared first on Spin Sucks. by Aris Related Stories Six Steps for Success with Online Communities A PR Pro’s Guide to Facebook News and New Features Google+: The Social Platform We All Love to Hate.

Social Media

Social Media Network Marketing

Social Media ​ ​​ I Work As Freelance Social Media Network Professional, Blog ​ Article Writing, OnLine Research And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World