| | | Adam Cohen | |  Social Media | 20 articles |
| Page 1 of 1 | Previous | Next | ADAM COHEN SEPTEMBER 22, 2010  Down the Rabbit Hole: Super 8?s Complex Viral Campaign Social Media Chat Tuesday, July 21st (1). Untapped CRM: Social Breadcrumbs (36). Tags: Social Media Film Interactive Marketing J. This morning I caught wind of a Steve Spielberg produced, J. Abrams directed movie scheduled to come out next year. I’m sure I’m very late to the game but was inspired by what I found. Take a look. Related Posts. | ADAM COHEN JUNE 17, 2010  Billboard Yourself Spotted this excellent example of fusing digital, personalization, offline, online, social media and music. Social Media Chat Tuesday, July 21st (1). Untapped CRM: Social Breadcrumbs (36). Tags: Interactive Marketing Social Media Billboard Digital Fusion Personalization Spot on for Billboard magazine. Related Posts. Share this on Facebook. | | | | | |
| ADAM COHEN APRIL 12, 2012  Engaging the Right Audience on LinkedIn LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. These are both significant leaps forward in helping companies engage followers which typically consist of employees, former employees, partners, media and potential customers. Customer Engagement LinkedIn Social Media Social Networking | ADAM COHEN OCTOBER 27, 2011  The Content Convergence Dilemma: Where’s the Content Department? PR organizations can be built are “unfinished” content, including press releases and snippets prepared to help media organizations generate their own finished content. Conversational content is managed across many organizations who touch social media functions – PR, marketing and customer service, for example. Who owns the publishing? Who owns the maintenance? | ADAM COHEN AUGUST 24, 2010  Making the Leap: Why Companies Struggle with Social Media Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. Making the leap to engage customers through leveraging social media tools can be a similar experience to leaping off that cliff. Why do you think companies struggle with social media? Social Media Does Not Exist (17). | ADAM COHEN JULY 12, 2010  10 Reasons Market Research is Critical to Social Media But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why? More and more case studies of successes in social channels are popping up. | | | | | | | |
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ADAM COHEN | WEDNESDAY, JULY 28, 2010  Twitter Badges For Brands Who Want to Avoid Narcissism
How has Social Media Helped You? How Often Do Ethical Questions Impact Your Social Media Efforts? No Amount of Social Media Overcomes Bad Customer Experience (16). The Social Media Landing Page Phenomenon (13). News Flash: Big Brands Can Be Social Too (6). Tags: Social Media Twitter Social Networking While Facebook is mailing signs to businesses, I’m pretty sure no one is helping them understand Twitter – for free anyways. After all, Twitter is for narcissists , right? Proposal. Little Help. MORE >> -
ADAM COHEN | MONDAY, JULY 19, 2010  Social Media Chat Tuesday, July 21st
a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 19 JUL Social Media Chat Tuesday, July 21st Posted by: adam / Tags: Interactive Marketing , Jason Breed , Marc Meyer , Marketing and Advertising , Social Media / Comments: View Comments There are regular chats on Twitter, and then there’s hashtagsocialmedia.com. When combining social media with other interactive marketing practices, the results can magnify both. See you there? MORE >> -
ADAM COHEN | FRIDAY, JULY 16, 2010  I Will Not Write About Old Spice
a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge. Already there are too many write-ups about the inspirational campaign from a social media perspective. I’m going to keep telling myself, “Please don’t write about Old Spice.&# Forget it. MORE >> -
ADAM COHEN | THURSDAY, SEPTEMBER 2, 2010  The Digital Five Tool Player
Social media is providing new tools, technologies and techniques to identify, engage and activate. A most recent example for me is a conversation with a copywriter trying to craft the “voice of the brand.&# If that voice isn’t conversational, and they haven’t considered how to be so, an extension of any initiative into social media will be very challenging. One person who has spent plenty of time studying behaviors and what makes social initiatives work is Dan Zarrella – worth subscribing to. Social Media Does Not Exist (17). MORE >> -
ADAM COHEN | MONDAY, NOVEMBER 1, 2010  On Facebook and the Death of Etiquette
Email between friends and family has a broad range of what’s “ socially acceptable,&# but over time people at least develop a sense of when people will reply and why. How Often Do Ethical Questions Impact Your Social Media Efforts? Co-opetition in the World of Social Media Marketing (10). Tags: Facebook Social Media Social Networking Business Communication Etiquette Let’s face it. Etiquette is a lost art. Forget “interruption marketing&# for a minute and think about how people interact on a regular basis. MORE >> -
- On Beyond Snake Oil ADAM COHEN | TUESDAY, AUGUST 10, 2010
- Social Media Does Not Exist ADAM COHEN | TUESDAY, JUNE 8, 2010
- Social Media Success is About The Customers, Stupid ADAM COHEN | WEDNESDAY, MARCH 30, 2011
- Micromarketing: Relationship Marketing Through Advocacy ADAM COHEN | TUESDAY, SEPTEMBER 28, 2010
- How Often Do Ethical Questions Impact Your Social Media Efforts? ADAM COHEN | FRIDAY, JUNE 11, 2010
- Some Brand Haiku Humor ADAM COHEN | MONDAY, NOVEMBER 15, 2010
- The Unsung Heroes of Social Media ADAM COHEN | MONDAY, MAY 2, 2011
- Autumn Transitions ADAM COHEN | TUESDAY, AUGUST 30, 2011
- Interview: EMC Does Social Media From The Inside Out ADAM COHEN | THURSDAY, JUNE 30, 2011
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