THE WAY OF THE WEB | MONDAY, OCTOBER 24, 2011
[Social Media] The difference between SEO and Spam…
You’ll also have a solid foundation to build your business on, and as part of the work you’ll be improving the content and results in related areas, such as conversion rates and social media engagement. There’s occasionally some confusion and complaints about SEO as being the cause of spam on the internet with irrelevant content being returned in search results because of unethical techniques. Bad SEO promises to get you to #1 on Google by using every trick in the book. And if you ever need advice, feel free to get in touch!
SPIN SUCKS | MONDAY, FEBRUARY 2, 2015
[Social Media] Losing a Valuable Team Member is Hard
Someone that has a strong background in media relations, but can also do social media and content development. That’s how Eleanor’s job has evolved in the past six months so that’s probably the role we’ll replace. I do know the person must have a minimum of five years of traditional PR experience, have a passion for media relations, and be savvy on how the world is changing our industry. By Gini Dietrich. What a game last night! THAT is how the Super Bowl is supposed to be played. Right down to the last minute and 20 seconds. It was kismet!
FEVER BEE | THURSDAY, DECEMBER 1, 2011
[Social Media] The Case Against Facebook As A Community Platform
percent; Starbucks, often lauded as a social media leader, is 1.3 People get upset when you claim Facebook is a bad community platform. But the case is compelling. Lets look at some figures. Of Coca-Cola's 34 million fans, only 56,000 are active (0.2 percent of the total). Disney's engagement is.03 percent; and McDonald's doesn't register (only about 3,900 fans can be considered active). Compared to offline engagement, these numbers represent a relatively small percentage of active consumers. Yet, this is misleading. doubt it.
SOSHABLE | TUESDAY, OCTOBER 16, 2012
[Social Media] New Facebook emoticons help you express yourself
Read More Social Media News via Soshable Blog. Facebook Social Networks Facebook emoticons Facebook News Showing emotions on FacebookExpressing ourselves in various ways is always something we look to do, especially when it makes showing what we think or feel a quick and easy process. Emoticons are not new to the Internet, just to Facebook. Last week Facebook rolled out the ability to share a thought via an emoticon on comments only. This means that you will not be able to use them within a status update since comments give the option to hide if you are not impressed.
FRESHNETWORKS | THURSDAY, MARCH 5, 2009
[Social Media] Examples of online communities in the not-for-profit sector
There are many great example of not-for-profits using social media and it is sometimes the case that this sector can be more innovative than the private sector. There are many reasons for this: the financial pressures are different, there is a real need to engage people in an issue, topic or theme rather than enter into a transactional relationship with them, and this is a sector where innovation has always been important. (A great resource for information on not-for-profits and social media is Steve Bridger ’s nfp 2.0 blog). The US Navy’s Navy For Moms.
THE RELATIONSHIP ECONOMY | SUNDAY, JANUARY 16, 2011
[Social Media] Groupon: 93% Off Sugar Calories
Everyone is looking for a bargain so what more social pursuit could any morally conscious social media enterprise endeavor to deliver to the vast population of consumers? Instead of exploiting the throes of financial decline, surely our great social media innovators can do better than Groupon. Finding Groupon for LCD monitors. I’ve been collecting Groupon Spam in a special folder in my email box. guess that it is technically not Spam since I did sign up for it. Or is it? Up to 83% Off Laser Hair Removal (depends on how much laser hair you have?).
GET SOCIAL PR | MONDAY, JUNE 7, 2010
[Social Media] Five Must-Read Links To Make Your Community Successful
Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. It is at the core of living social online. Topic Focus The primary focus of this blog is social media PR, where we can converse about all topics relating to public relations and social media. Resources Bringing Brands to Life Bulletproof Blog Conversation Agent Global Neighborhoods Logic + Emotion Media Training PR Squared PR. Here are five outstanding resources you might want to consider before starting or influencing an online community. Join me, please.
GET SOCIAL PR | THURSDAY, JUNE 10, 2010
[Social Media] Living Social: 10 ways of using Posterous at work or home
Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson Living Social: 10 ways of using Posterous at work or home June 10, 2010 Chuck Gose, a colleague of mine, has a nice little Posterous blog going where I found this little gem. Topic Focus The primary focus of this blog is social media PR, where we can converse about all topics relating to public relations and social media. Resources Bringing Brands to Life Bulletproof Blog Conversation Agent Global Neighborhoods Logic + Emotion Media Training PR Squared PR.
COVISIO | MONDAY, JUNE 29, 2009
[Social Media] Email Marketing - Still Friend or Foe (Part II)
Home About this Blog About Me My Comments Elsewhere RSS Covisio Syndicate Subscribe in a reader About Me Alex - Alexandros Poulos is Covisios Managing Director and co-founder. He enjoys technology marketing, innovative thinking, and living by the sea. Alex is the main contributor of the On the Scene marketing blog. Learn more about me here. Email Marketing – Still Friend or Foe? What is it in for ALL?” Don’t forget that email is a touch point for potential and existing customers. Never bug these people without a clear goal in mind for you but also for them. Content. Tactics. Metrics.
PUSHING SOCIAL | TUESDAY, APRIL 22, 2014
[Social Media] How Do You Create An Effective Blogging Strategy?
Battle #3: Story Behind the People, Product, and Problem. I’m continually astonished by how social media continues to create ways for businesses and customers to have a genuine relationship. Writing is a pain in the rear-end for most. I understand if you aren’t ready to sign-up for weekly 1000+ word posts. I suggest planning at least one comprehensive, 1000+ word post each month to boost traffic and social shares. . Important but tough question. It’s often helpful to tackle complicated questions by working backward. How A Blog Creates Customers. Battle #2: Objections.
CREATIVE RAMBLINGS | MONDAY, OCTOBER 8, 2012
[Social Media] 5 great articles you may have missed (October 1-7, 2012)
by Jordan Marquez (Branding Personality) The easiest way to thrive as an outlier by Seth Godin (Seth’s Blog) [.] 5 great articles you may have missed (October 1-7, 2012) was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Here is a roundup of my favorite articles for October 1-7, 2012: Why small business owners need this in their personal branding by Simon Jordan (Gather More Clients Blog) Facebook: A Million Faces or a Million Fakes? Great Resources best articles of the week
WHAT SPINKS THINKS | SUNDAY, SEPTEMBER 29, 2013
[Social Media] Waking Up at the Same Time Every Day and the Power of Routines
The added bonus of that is that it also replaced another bad habit I had. I used to pull out my phone and start tinkering around the social medias. I found that it immediately put my mind into multitasking mode and would kill another 20 minutes laying in bed. In order to eat healthier and save money, I now cook all 3 meals (with occasional exceptions for social engagements). This post is part of the startup edition series. never used to be a “routine” person. My whole life, I’ve been more of the “play it by ear” type. also got a library card.
THE RELATIONSHIP ECONOMY | MONDAY, JUNE 28, 2010
[Social Media] Do Agencies Give Sound Advice?
A new client asked me to attend a meeting with their marketing agency who was advising them on media buys. Interesting to note that no where in the proposal from the agency did they mention or propose any use of social media or related brand awareness opportunities using the internet. My Question: How will you verify that any call that comes into their office was initiated from the proposed media campaign? Their response: We could add a promotion to the media campaign and give the audience a code to use to get a discount on their first visit or future purchases.
SPIN SUCKS | THURSDAY, JULY 12, 2012
[Social Media] How to Choose a Social CRM to Manage Data
Here are just a few that have emerged as leaders in enabling social CRM. Salesforce : Probably the biggest social CRM platform out there, Salesforce enables businesses to develop in-depth profiles of its customers, collaborate internally over a private social media network called Chatter, deliver customer service, find and track leads, and publish fresh content. Shoutlet : Shoutlet is great for monitoring social feedback through keyword alerts, as well as streamlining the internal workflow and creating social profiles. Choosing a Social CRM.
DANNY BROWN | WEDNESDAY, FEBRUARY 12, 2014
[Social Media] How Readz is Aiming to Take Content Marketing to the Next Level
Mention the term “content marketing” and, for the most part, you’ll probably think of three things – web content, social content (tweets, Facebook updates, Google+ posts, etc), and good old fashioned blog posts. The problem is, once you move away from the type of rich content found on blogs (written, spoken or otherwise) and native social updates, content marketing can get a bit sterile. In their own words, At Readz, we believe content marketing is more than a website, a blog, or even social activities. The Readz Goal. The goal of Readz is simple.
DREW'S MARKETING MINUTE | THURSDAY, DECEMBER 23, 2010
[Social Media] Could being remarkable really be this simple?
Word-of-Mouth Marketing: How It's Connected With Social Media (mindjumpers.com). As you may know, I am a Disneyophile. I love the Disney parks, I love the Disney movies' happy endings, I love the unrelenting pursuit of better customer service that drives Disney to their own level of excellence. also love Walt Disney's story. I know he wasn't perfect by a long shot. But he was a dreamer, a story teller and a man who believed so strongly in his own vision that he ignited the people around him until they were as caught up in the dream as he was.
KIKOLANI | FRIDAY, NOVEMBER 19, 2010
[Social Media] Fetching Friday – Resources Mashup, An Interview & Gift Wrap Inspiration
14 social media experts react to Facebook’s new message system – a look at how influencers feel about the change. Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. How to update Facebook status and Twitter with Rockmelt – a look at a new social media management tool. social link building tips – how engagement can build links. Comparing SEO and social media as marketing channels – what drives traffic and converts for whom. The Resources Mashup.
DIRECT MARKETING OBSERVATIONS | FRIDAY, NOVEMBER 2, 2012
[Social Media] Should Everything be Free Online?
Somewhere along the way, someone got the notion that “value” should be given away for free. I’m not sure how or why it began like this, actually I have an idea, but the truth is, social media has not helped temper the consumer expectation that the majority of all things on the web should be free. It’s actually been gasoline on an open flame. content strategy e-commerce content digital mediaChances are, you have given away more than you have charged for…. Want a few easy examples? Which sadly, is usually the case. There’s a simple solution. Value what you do.
SPIN SUCKS | THURSDAY, MAY 7, 2015
[Social Media] Is PR Afraid to Earn Media?
Today’s PR is about strategy, execution, and more, but I worry that many have given up on what used to be a core strategy—how to earn media. Opportunities to earn media are greater than ever before—especially on the digital side and with video content. Media Influencer Report The D S Simon 2015 Media Influencer Report found 76 percent of digital producers and journalists affiliated with the digital outlets of television and radio stations, newspapers, magazine, media sites, and bloggers reported using outside produced video. Prepare a media list in advance.
TWIST IMAGE | THURSDAY, MAY 29, 2014
[Social Media] Can Products And Services Be More Social Than Humans?
One could argue that social media - for all of its wonders - has created a new breed of marketer. His latest venture is Sprinklr , a company focused on the next evolution of social media by helping big brands get social at scale. He hopes, in time, that the tools he can provide to brands - that helps them manage the social experience - will be able to go even further. This concept of "further" is the fascinating next-stage of context: pre-emptive social signals. social at scale. social experience. social media.
CONVERSTATIONS | SUNDAY, MARCH 23, 2014
[Social Media] Set Your Talents Free
Related Stories Opening Day, Opening Weekend, and Launch – Friday Flutterings Fix the Part to Fill the Whole BuzzSumo – Search Engine for Finding Content, Keywords, Influencers, and Social 3 Tips to Engage and Serve With Social Media. Some business owners are creative types, Not always behind a counter or desk. Wanting to show their talents and tools, Needing more than simply words to express. Maybe it’s the sound of four-on-the-floor , or how to put pencil to card. Sometimes it can be a project really super duper big. And set your talents free.
ARI HERZOG | TUESDAY, AUGUST 12, 2014
[Social Media] Follow Me, Friend Me, Do Me Wherever
Social media is diluting. To some, social media replaces blog commenting. If you have an account on a social account somewhere, why would you take time to write a comment here when you can click a button and share this blog post with your network? Media order Looking back at my year-long desire to find order in chaos , here’s where things are today in Month Eight: On Twitter: I initially thought that I could find order by following everyone. This ultimately failed as people never tweet about one topic all the time. You can friend me here.
SPIN SUCKS | MONDAY, NOVEMBER 29, 2010
[Social Media] Privacy is Not Dead: Three Tools that Provide User Control
view social media as a revolution in interpersonal communication technology. The people at the forefront of social media have about the same percentage of completely private profiles. Social media marketing could become completely different. There might be a dearth of public data, potentially ruining business models based on analytics and social media marketing. What if the majority of social content is not public for brands to monitor sentiment? Notice the word marketing is not in that statement. Or read your personal email?
MYRLAND MARKETING | MONDAY, JULY 26, 2010
[Social Media] WHAT PROBLEMS DO YOU SOLVE?
Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense WHAT PROBLEMS DO YOU SOLVE? David said that if you are going to pitch media on a story, be prepared to answer the question, “What problems do you solve for your customer? know I should be using the social web to market my practice but how do I cut through the clutter, noise and disruption? The problems I love to solve also involve your passion for social media.
JACOB MORGAN | FRIDAY, JANUARY 7, 2011
[Social Media] Collaboration in the Supply Chain, Where is it?
My previous (and first) post on social supply chain management was surprisingly popular so I thought I’d continue with that topic and talk about something that I learned (and am continuing to learn) thanks to Trevor Miles. Again, keep in mind I’m no supply chain expert like Trevor but we’re both very interested in how social media impacts and can be integrated into supply chain activities. Social Supply Chain Management social supply chain supply chain collaboration supply chain managementThe image below was created by AT Kearney.
BLUE FOCUS MARKETING | WEDNESDAY, OCTOBER 23, 2013
[Social Media] [VIDEO Book Trailer] @BlueFocus @SocialEmployee (McGraw-Hill, 2013) Möbius Model #SocBiz
New @SocialEmployee Book Trailer Video Announcement: Blue Focus Marketing® is pleased to announce our latest video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). proposes a new way of looking at relationship-building and social interaction in the digital bazaar, one with infinite possibility and endless points of entry built right into its DNA. So what does the möbius strip have to do with building a culture of engaged social employees? See what others are saying about The Social Employee and order your copy today!
GEOFF LIVINGSTON | SATURDAY, FEBRUARY 5, 2011
[Social Media] Super Bowl Anti-Marketing
Bucking the traditional advertising, PR and increasingly typical social media campaign, anti-marketing favors surprise, simplicity and exclusivity. While the campaign did receive criticism for its impact on nonprofits , it was wildly successful from a PR and social responsibility perspective , in large part because of the Robin Hood aura it painted around the brand. The debatable effectiveness of Super Bowl ads often depends on fantastic creative, even with the addition of social networking as a means of continuing the conversation started with a 30 second spot.
SOCIALFISH | WEDNESDAY, JANUARY 26, 2011
[Social Media] Digging in to Clarity over Control: Boundaries
One of the rallying cries for social media is “clarity over control. Maddie, Lindy, and I used that as one of the organizing principles for our presentation at ASAE’s social media workshop way back in late 2009 (I think that’s, like, seven years ago in social-media-years), and it features prominently in the more current Open Community as well. We recognize that it’s hard work to integrate the clarity over control mantra into the very day life of your social organization. Featured Open Community The Social Organization
PUSHING SOCIAL | MONDAY, AUGUST 4, 2014
[Social Media] Sick Blog? Here Are 13 Ways To Fix It
Then you''ve probably scoured Google looking for simple ways to get your blog back on track. I''ve been there. I started two blogs that failed and have had to revive Pushing Social many times. The good news is that the common blogging problems can be grouped into 4 areas: 1. Instead of comments, focus on the time the reader spends interacting with your content, the number of social media shares, and subscriptions to your offer. Social platforms like Facebook and Google+ may be better places to interact with your audience. No Readers. No Subscribers. No Sales.
WAXING UNLYRICAL | SATURDAY, DECEMBER 4, 2010
[Social Media] Snapping at Synapses: Why Digital Death Sucks
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Snapping at Synapses: Why Digital Death Sucks December 4th, 2010 Tweet I know I said yesterday that I couldn’t find the words to adequately express my thoughts about the “Digital Death campaign, but I just couldn’t help myself. Mainstream media reacted, by and large, with a yawn. Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence.
ARI HERZOG | SUNDAY, FEBRUARY 20, 2011
[Social Media] You Will Love Danny Brown
If his name sounds familiar, you may know him through his founding of the 12 for 12K Challenge , a social media for social change campaign, or for co-founding Canadian marketing firm Bonsai Interactive. Visit dannybrown.me , and maybe you will love him, too. -- Thanks for reading You Will Love Danny Brown , the latest article from my blog on the social web. Media bloggingMany thanks to long-time commentator and fellow web writer Danny Brown for publishing a guest article of mine on his blog recently. also write a blog from my city council desk.
CONVERSTATIONS | SUNDAY, SEPTEMBER 28, 2014
[Social Media] Week in Review: Posts and Podcasts September 21 – 27, 2014
ConverStations blog posts you may have missed this week: Same World Different Lens (Thoughtography) Making Connections Like a Railroad Freelancing to Supplement Your Business Loyalty Programs Build More Than Just Business Cloud Computing: Making the Move Without Fear The Most Useful Promotional Products in a B2B Environment How Social Media Can Drive Traffic and Sales How to Craft the Perfect Social Media Strategy: Day-to-Day SmallBizTracks Daily Podcasts you many have missed this week: SBTD 73: Always Room for One More Good One SBTD 74: Should I Launch a Loyalty Program?
CONVERSTATIONS | SUNDAY, JULY 27, 2014
[Social Media] Week in Review July 20 – 26, 2014: Posts and Podcasts
Social Media for Small Business – Pros and Cons. Related Stories Social Media for Small Business – Pros and Cons Hacking Isn’t All Negative – Think Like MacGyver The Customers Love Cheese www.converstations.com/2014/07/tv-shows-watch-entrepreneurs-business-owners-clips.html. Week in Review July 20 - 26: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts. The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. Your Face is a Conversation Station.
GEOFF LIVINGSTON | MONDAY, JANUARY 26, 2015
[Social Media] No One Knows Who You Are
These personal brands revolve around reciprocated sharing, social media talk and no walk. Is it any wonder social media experts and to a lesser extent marketing bloggers aren’t taken seriously in the CMO office? The media have changed significantly since then. It’s funny how some people feel an online profile is the most important part of their career today. Building a business or a career based on an online reputation instead of an the actual product or service can only lead to difficulties. Unsolicited Advice for Younger Professionals.
ONLINE COMMUNITY STRATEGIST | WEDNESDAY, DECEMBER 30, 2009
[Social Media] Five New Year's resolutions for community managers
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Five New Year’s resolutions for community managers December 30, 2009 in Community management | Tags: community manager , online communities Want to make a few changes in your online community in 2010? days ago This one caught my attention: Junk research, shabby journalism and social media. Consider adopting these resolutions. If you like them, don’t wait two days. Start today. They know your work.
TRADESMEN INSIGHTS | TUESDAY, JUNE 15, 2010
[Social Media] Manufacturers: 6 Tips On How to Hire Independent Reps
How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? Reach Tradesmen Using a Social Media Map STAFDA Convention-Phoenix Category Cloud Marketing Tips Marketing Tools Marketing Trends Social Marketing Traditional Marketing Twitter Uncategorized Theme Contempt by Vault9. Enjoy. I’m amazed at how Manufacturers choose Manufacturers Reps. Good and timely article. take my survey [link].
IMAGINE YOUR REALITY | TUESDAY, SEPTEMBER 14, 2010
[Social Media] Does networking happen on Linkedin?
Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Does networking happen on Linkedin? Posted September 14th, 2010 by admin and filed in Social Media , social media behavior Tags: Linkedin , networking , social media behavior , social networking , Taylor Ellwood View Comments On Linkedin, I’ve been running a little experiment. Social contacts are discouraged which I think is a good idea. Anonymous I see how it can work that way.
PROBLOGGER | MONDAY, MAY 20, 2013
[Social Media] Are Balancing Emerging Technology with Effective Strategy?
The example I used last week was to compare the effectiveness of social media against email in my own blogging. around 300,000 social media connections (mainly Facebook , Twitter and Pinterest ). updated our social media accounts around 150 times over the week. Hands down it was the email we sent. I’d estimate that last week the single email generated well over 10 times the traffic that the 150 social media updates and the 14 RSS updates combined. It was: Don’t throw out the baby with the bathwater. Last week we. General
GAURAVONOMICS | SUNDAY, APRIL 17, 2011
[Social Media] Is Delivering Happiness a Valid Social Purpose For a Corporation?
Now that all of us agree that the really important question is not whether corporations need to have a social purpose, but what they do with it (use design thinking to create social innovation driven business models, for instance), it’s useful to ask if one social purpose is more important than another. The question is: is it enough for Zappos to purposefully deliver happiness, or does it also need to start a social responsibility project? TBWA’s Social Activism 2.0 What do you think? Do share your insights in the comments below.
SPIN SUCKS | TUESDAY, JUNE 5, 2012
[Social Media] How to Create Authentic, Fact-Based, Hype-Free PR
Strategic PR programs obviously benefit from the power of social media and instant communications to help build image and reputation. Think about all the tools at our disposal: Media relations, community relations, events, trade shows, websites, Twitter, Facebook, LinkedIn, YouTube, blogging, and more. Today’s guest post is written by Tom Gable. But if not approached with authenticity and supported with facts, organizations can suffer the electronic version of bands of angry villagers carrying torches, and storming the castle to right some wrong and kill the monster.
WEB METRICS GURU | WEDNESDAY, JULY 13, 2011
[Social Media] A new good book on Listening Systems AND Integrating Digital into the Physical World – Web Journal – July 12 & 13th, 2011
While I as at the party, discussing books, a friend told me about a new book on Social Media Listening and how to do it by Stephen D. Turning Social Media Conversations Into Business Advantage , which is published by The ARF (Audience Research Foundation) which I promptly bought for my iPad via Amazon Kindle reader. Turning Social Media Conversations Into Business Advantage once I have a chance to actually read several pages. Haven’t had much time to post. Rappaport titled Listen First!:
FRESHNETWORKS | FRIDAY, APRIL 17, 2009
[Social Media] Using Twitter as an engagement tool
At FreshNetworks we think that Twitter is a great example of how people are innovating with social media - each of these different topics is being made popular by different people using Twitter for different reasons - sharing good content, keeping up-to-date or just following celebrities. One of the main benefits that organisations can get from Twitter is to use it as an engagement tool - as part of a hub-and-spoke approach to social media and online communities. 20 Ways to Engage Contacts in Social Media (kylelacy.com). Image via CrunchBase.
WHAT SPINKS THINKS | WEDNESDAY, DECEMBER 18, 2013
[Social Media] Dear Founders, Startups are Easier if You Write Every Day
Key benefit for founders: Get more traffic through press mentions and get better at pitching media. 1. blogged about social media and I was one of the first young professionals to do that. I recently started writing every day. Since doing so, my life as a startup founder has become significantly easier. I’ve become increasingly happier, level-headed and a lot of good things have come our way as a result of writing (including revenue). really enjoy writing and I’m told I’m at least decent at it. 3. I run a small startup with my cofounder. 4. Get Press.
SOCIALFISH | THURSDAY, OCTOBER 4, 2012
[Social Media] Are you strangling your community?
Based in Birmingham,Alabama, Sarah advises her international clients on how to build a thriving, successful community, how to increase social media effectiveness, and how to develop a remarkable online and offline presence. This is a guest post by Sarah Robinson, who wrote this fantastic post for us a while back. Her new book is out and I asked her to share some thoughts about community building, a topic dear to our hearts. BUY THE BOOK – FIERCE LOYALTY: UNLOCKING THE DNA OF WILDLY SUCCESSFUL COMMUNITIES. physically winced. It is alarmingly commonplace.
DANNY BROWN | THURSDAY, JUNE 19, 2014
[Social Media] Three Non-Business Books for Your Summer Reading
Three Non-Business Books for Your Summer Reading originally appeared on Danny Brown - Social Media Marketing and Influence Marketing Blog - all rights reserved. Total The other week, Gini Dietrich published a blog post sharing her summer reading list. Since Gini normally pinches my ideas (she does!!), I thought it’d be nice to turn the table and steal one of her ideas instead. It’s been said that to really develop your business brain, you need to read fiction and understand how its flow and narrative can help improve your business strategy. The reason? Seriously.
TAYLOR MAREK | THURSDAY, APRIL 2, 2009
[Social Media] How are my Spiritual Birthday and this Blog related?
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me How are my Spiritual Birthday and this Blog related? Not to mention the pure POWER behind this “new media revolution. The website has continued to grow as well. I am still amazed that those whom I consider “rockstars of the new media realm and doggedly follow actually know me personally. Taylor is a 21 year old New Media Visionary on a Journey to change the World. April 2, 2009 by Taylor Marek Well, very simple.
GAURAVONOMICS | MONDAY, NOVEMBER 8, 2010
[Social Media] Why Are Celebrities in India Obsessed with Twitter?
India is no different, and events like the 2008 Mumbai terrorist attack (#mumbai) and the 2009 Lok Sabha elections (#indiavotes09), celebrities like Shahrukh Khan (@ iamsrk ) and Shashi Tharoor (@ shashitharoor ), and media organizations like NDTV and IBNLive are important drivers of Twitter’s growth in the country. So, they behave responsibly, because they have to protect not only their online reputations but also their reputations in their real social networks. I have seen that the three drivers of Twitter’s growth in each country are: 1. What do you think? Digg this!
CONVINCE & CONVERT | TUESDAY, NOVEMBER 18, 2014
[Social Media] How to Use Trending Triggers to Create Contagious Content
Jonah Berger , social media expert and scientist, believes that content going viral on social media does not happen by chance or luck; there’s a science behind it. Trending triggers are a very powerful way for brands to connect with their audience. There will always be news concerning any brand’s industry, providing a limitless source of content for brands to make use of and get audiences to engage with them. He found out that triggers make up a large part of a potential buyer’s decision to make that purchase. For example, everyone knows about Bud Light.
PR AT SUNRISE | TUESDAY, JANUARY 24, 2012
[Social Media] How to Find and Secure Part-Time Teaching Positions in Public Relations
social media) as well as specific industry (e.g. Related Articles: For the Non-Techie PR Pro: How to Better Understand Social Media and SEO. Opportunities abound for public relations professionals willing to share their expertise and passion through teaching. Here’s an overview of how to find these part-time teaching jobs at higher education institutions, based on techniques I’ve employed during fourteen years of teaching such classes. Check out regional listings under Yahoo by visiting here to identify universities where you’d like to teach. About the Author.
FIREBELLY | TUESDAY, DECEMBER 3, 2013
[Social Media] #Selfie Is The Word Of The Year
Oxford found that “selfie” was first used in 2002 on an Australian online forum but gained popularity in 2012 after becoming an integral part of social media platforms like Instagram. Despite my post a few weeks ago expressing my desire to stop the selfie movement , these pictures will not stop spreading like wildfire. So much so that the Oxford Dictionaries have named ”selfie” the 2013 International Word of the Year. One of my very few attempts to take a selfie with my best friend Allie.
ARI HERZOG | SUNDAY, AUGUST 26, 2012
[Social Media] Why You Should Unfriend Facebook Friends
One of my interest lists comprises 79 people (and climbing) in the social media marketing industry. You can subscribe to my list of social voices and view digests in your news feed. When he's not blogging, Ari helps brands improve their digital media marketing. Media Productivity FacebookThe average Facebook user in the United States has 229 friends, initiating 3 friend requests every month and accepting 4. The Pew Internet & American Life Project indicates your age says a lot about your friends. Generation Xer, my friends today number 334. But why?
TWIST IMAGE | THURSDAY, JUNE 14, 2012
[Social Media] Earning Loyalty Points
Yesterday, I had the pleasure of attending the Canadian Marketing Association 's Social Media conference in Toronto. social media. social media conference. This will not be about how to game a system so that you can redeem a free flight. Sorry. When most people think of earning loyalty points, they think of their loyalty cards. People complain all of the time that this point accumulation is useless because the flights that they would really like to take are never available. What if we looked earning loyalty points differently? We are trapped in dogma.
WHAT SPINKS THINKS | WEDNESDAY, MAY 15, 2013
[Social Media] Don’t be Afraid to P**s Off Your Customers
Customer service in the social media age is paramount! What?! P**s off customers?! Well I never. You have to treat your customers like kings. Well… maybe. You can’t be afraid to p**s off your customers first so that you can make the experience better later. Good customer service isn’t about making sure that customers never get upset. That’s impossible. Good customer service is about responding quickly, acknowledging their concerns and improving your product based on their feedback. It’s about genuinely caring about every user that comes to you.
WRITTENT BLOG | WEDNESDAY, FEBRUARY 11, 2015
[Social Media] 7 Ways to Spot Amazing Freelance Writers
If the stuff your potential freelancer writes tends to get shared a lot on Facebook, Twitter, and other popular social media sites, it indicates that he or she knows how to engage readers. Image source. Freelance writers aren’t very hard to spot, but finding amazing freelancers can be something else entirely. It usually takes a lot of trial and error to find wordsmiths that suit your goals and business, and even then, they may disappoint in some areas. There are ways around this, though, that can save you time and money. Looking to generate more leads and sales in 2015?
DANNY BROWN | THURSDAY, MAY 22, 2014
[Social Media] The Power of Glamour and the Upsell of Dreams
The Power of Glamour and the Upsell of Dreams originally appeared on Danny Brown - Award-Winning Social Media Marketing and Influence Marketing Blog - all rights reserved. In an article from TIME magazine last year, Virginia Postrel writes about The Twisted Allure of Jihadi Glory. While it features the outcry over the Rolling Stone cover featuring Boston bomber Dzokhar Tsarnaev, it poses a bigger picture question on the power of glamourization. Asked about what motivates suicide bombers, Rushdie’s answer is illuminating: Terror is glamour – not only, but also.
EXTANZ | THURSDAY, JUNE 11, 2009
[Social Media] What do Engagement and the Value Chain have in common? « Extanz.
and Inbound Marketing Harnessing social & new media to amplify your brand, sustain your community and make you stand out from the rest! and other social web toys were just for pushy marketers, or did you? Tipping the journalist maybe the future because all us (we’re the media) are involved, we’re just re-netting the value chain here. They also had the idea to engage their constituents which is probably the most difficult thing to do in social media. Extanz – PR 2.0 Most of us may have been taught how organizations work. style.
PROACTIVE REPORT | MONDAY, OCTOBER 24, 2011
[Social Media] Changes in News Delivery Give New Power to Press Releases
This has wrought some major changes in how journalist go about news gathering and reporting. And since a large part of our job as PR practitioners is media relations, it affects our work too. We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. The world is changing, how people consume media is changing – by the day. Forrester Research reports that 59% are active in social networks. News media is trusted less.
THE RELATIONSHIP ECONOMY | SUNDAY, MAY 13, 2012
[Social Media] The “All-You-Can-Eat” Business Model
The opportunity, of course, is to be able to transform non-viable business methods into viable one’s using social media tools and data. The proverbial “all-you-can-eat” business model works great for some products and not-so great for others. In this article, we explore how the AYCE model can be improved. Netflix for the Sky. The Netflix model for movies has been touted as one of the greatest business innovations in the modern era of technology – not because it is new, but because it works. Some work better than others…. What is the comparable human behavior? Simulated Economy.
KIKOLANI | FRIDAY, FEBRUARY 11, 2011
[Social Media] Fetching Friday – Resources Mashup & Videos from Australia
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media plus some videos from my trip to Australia on kikolani.com. Social Media / Social Networking. Social media by demographic – an infographic that breaks down the top social networking sites by gender, age, income, and education. ways to record video for your social media marketing – this covers the five types of video you can use to further engage with your social media following.
DIRECT MARKETING OBSERVATIONS | SATURDAY, NOVEMBER 20, 2010
[Social Media] I’m pulling for Detroit
This post really doesn’t have much to do with social media but it could, easily. You see, I’ve been in Detroit for the last 2 weeks and I want to let you know as well as the people of Detroit, that I’m pulling for them. As we all know the city has been hurtin and it shows- it’s been taking some pretty heavy hits from the auto industry over the past few years though the recent GM IPO is certainly a shot in the arm. As well, these same parts of the city, can even be somewhat dicey during the day. Parts of the city don’t look too good. The people.
ENGAGING BRAND | WEDNESDAY, JANUARY 27, 2010
[Social Media] Ideas - Protected species of business
The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Are you thinking forward? Kathy Garolsky on Social media can be your brand trigger! Blog powered by TypePad Member since 04/2006 Search Connect with me on Social Media Training Hire me Subscribe in a reader Recent Posts Show 303 - The New Social Learning Concept How Not to Become Boring. Show 302 - How Imitation Compliments Innovation Social media can be your brand trigger! Tips When You Find Thinking Hard!
CONVERSTATIONS | SUNDAY, MAY 3, 2015
[Social Media] Week in Review: Posts and LIFT Shares, Apr 26 – May 2, 2015
How to Respond to Angry Social Media Comments. Also stay streamed in with the Mike Sansone Social Stream. Week in Review April 26 – May 2, 2015: Posts and Podcasts from ConverStations , Armchair Articulations , and LIFT resources shared on Twitter ( @mikesansone ): This Week on ConverStations. Dare to Be Different: Because You Are. Theme Your Content. Why Blogging Works: 10 Reasons Blogs Make Good Content. Linger Longer – A Thoughtography Project. Content Marketing Strategies for Year-Round Seasonal Sales. Thinking – LIFT Clips 05/02/15.
BLUE FOCUS MARKETING | FRIDAY, DECEMBER 19, 2014
[Social Media] 2015 Marketing Predictions Pop Culture Style by @SteveOlenski via @Forbes #SocBiz
Fueled by Millennials, the social employee revolution is the first generation of digital natives to walk the planet. The generation that helped to define what it means to ‘go social’ will fuel a re-birth of creativity and help us to re-imagine the future of marketing. One of my favorite tweets declaring that Tom Peters started the fire which The Social Employee is now spreading came from my book’s Afterword Author, Kevin Randall ( @kevinbrandall ). See what others are saying about The Social Employee and order your copy today! Written by Steve Olenski via Forbes.
BRASS TACK THINKING | TUESDAY, JUNE 29, 2010
[Social Media] How To Be An Expert Without Being An Ass
Things are happening so fast: content, connections, change, etc that people start expecting everything to happen fast, especially in this social hyper-connectivity era. Things are happening so fast: content, connections, change, etc that people start expecting everything to happen fast, especially in this social hyper-connectivity era. Things are happening so fast: content, connections, change, etc that people start expecting everything to happen fast, especially in this social hyper-connectivity era. link] links for 2010-07-02 « Helmis Social Log [.] years.
STEPHEN P SMITH | FRIDAY, NOVEMBER 30, 2012
[Social Media] Marketing Profs on Facebook Contests
Social Media – Six Tips for a B2B Facebook Contest : MarketingProfs Article. 2. Host contests or promotions to get in touch with your customers more often. If yours is a B2B company, when you “talk” (i.e., get your message out) you are talking, for the most part, to people who already know about your business. But hosting a Facebook contest gives you an opportunity to have those customers share information about you with their friends and customers. We host contests with prizes like T-shirts and coffee mugs with our logo on them, and customers love them. 3.
WAXING UNLYRICAL | WEDNESDAY, NOVEMBER 9, 2011
[Social Media] 5 Ways to Break Through Writer’s Block
This post was sparked by a Twitter conversation with Andrew of Redtype , when we were chatting not too long ago about how we sometimes need to disconnect ourselves from the wonderful world of social media when we need to F-O-C-U-S and W-R-I-T-E. It’s not that I can’t write when I’m flitting between social networks, but when I really need to put my head down and get a ton of writing down, I do need to go offline. Do you find you do? find I do. “Curses, Sir Bloch,” I sputter. ” Sir Writer’s Bloch, of course, couldn’t care less.
KOKA SEXTON | TUESDAY, MARCH 24, 2009
[Social Media] Is Your Executive on Twitter?
Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. Author: Koka Sexton Comments: 1 comment Date: 24 Mar 2009 Categories: Social Media Tags: There are 1 comment. How NOT to use your Social Media Marketing Manager! ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. What is ExecTweets? Which executives are featured on ExecTweets? Leave a comment!
KOKA SEXTON | TUESDAY, MARCH 24, 2009
[Social Media] Koka Sexton dot Com
Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. Author: Koka Sexton Comments: 1 comment Date: 24 Mar 2009 Categories: Social Media Tags: There are 1 comment. How NOT to use your Social Media Marketing Manager! ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. What is ExecTweets? Which executives are featured on ExecTweets? Leave a comment!
GEOFF LIVINGSTON | TUESDAY, AUGUST 7, 2012
[Social Media] 7 Branded Experience Marketing Tips for Artists and Writers
So much focus today in the blogosphere is on the hot social networks. As a personal marketer, these things are important, but you have to understand that social networking/validation is just part of the picture. Here are three quick tips that will compliment your social marketing effort. a) Have a centralized well designed web site with strong calls to action to convert customers off of social media. Google definitely uses social validation via + to rank content, and you want people to find you. Jimi Hendrix Image by jbhthescots. Want proof?
DANNY BROWN | WEDNESDAY, JUNE 16, 2010
[Social Media] Community, Loyalty and the Power of Give - Danny Brown
You might also like: The Indecision of Being a Blogger AdAge and The Power of Response The Power of Connection Tags: blog community , blogging , loyalty , social media 12 voices - share yours! In it, he highlights people who are doing a good job in social media. subscribe to danny subscribe by rss or network search this blog Lijit Search This Blog is Powered By Reader favourites Audi and the Super Bowl Social Media Shit Storm An Invite to Pimp Your Blog Are You Abusing Your Social Media Voice? Episodic content. This can work in two ways.
PUSHING SOCIAL | FRIDAY, MAY 14, 2010
[Social Media] Why Facebook Is Breathing Easier These Days…
Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social Why Facebook Is Breathing Easier These Days… by Stanford on May 14, 2010 Spread it! Essentially it’s happy to make money off of social media and NOT champion its ideals. Cancel reply Leave a Comment Previous post: Who Owns Your Brand’s Social Story? Share Email This Mark Zuckerberg must be sleeping easy these days. On stage he announced that Facebook was an advertising business and not a privacy commune. Facebook seemed to fit the role.
DIVA MARKETING BLOG | SUNDAY, JULY 4, 2010
[Social Media] Twitter Twisted Recipes For The Fourth of July
Social media is a little like that. To celebrate the Fourth of July I've taken a few of my favorite traditional recipes and added a dash of social media spice by turning them into Twitter recipes. Celebrations for the Fourth of July are wrapped in tradition. In Hot'lanta the 41st Peachtree Road Race again closed Peachtree Street in Buckhead through Midtown to accommodate 55,000 runners, joggers and power walkers. There will also be millions who will turn on the grill and kick back with family and friends. Maybe it's a surprise guest to your BBQ.
WEB METRICS GURU | WEDNESDAY, APRIL 6, 2011
[Social Media] At the Radian6 User Conference – Social 2011
I’m at Social 2011 - the first Radian6 User Conference in Boston, MA with a fantastic group of people who are here to learn from each other and hear what Radian6 has in store for us and I’ll do my best to share it here. Web Analytics
CREATIVE RAMBLINGS | MONDAY, FEBRUARY 20, 2012
[Social Media] Guest post: The social butterfly: Branding
First and foremost: Have a blog or website Add social networking tools to your site Post insightful and helpful videos Conclusion The following is a guest post by SeanTR. Blogging Branding Facebook Great Resources Tips guest post promotional tools SeanTR social media tipsHis bio is at the end of the article. Establishing your brand and sharing it is rapidly becoming a mantra for success in today’s connected world.
MINDJUMPERS | TUESDAY, NOVEMBER 6, 2012
[Social Media] Instagram’s New Web Profiles: The Value for Brands
The web profile also facilitates building awareness of an Instagram account across a brand’s entire social media presence, which will help brands boost their number of followers. As I wrote in a previous blog post , the average users can only operate a total of 1-2 social profiles, so there is a potential risk of saturation. The 100 million strong photo-sharing community Instagram just launched web based profiles. It gives users access to their profiles through the web in a sleek yet oddly familiar Timeline-evoking design. Seen from the user perspective.
WEB METRICS GURU | THURSDAY, MAY 27, 2010
[Social Media] SM2/Techrigy Emotions & Feedburner Issues
That is a question for the Social Analyst (me) to answer. Tags: SM2/Techrigy Business Food Google Radian6 Search Search Engine Social Media Techrigy I’ll take the second, first. Leisure comes right up there too. Breaking it down – when conversations talk about ingesting – what are they saying? What we could here – is break down further – get the main themes for ingesting – and present that as report. all I say is – they should do this. What would make these conversations more related that is not happening?
FRESHNETWORKS | FRIDAY, APRIL 3, 2009
[Social Media] Are online communities all a game?
conference (including myself) made analogies (explicitly or implicitly) to games or gaming when talking about their social media strategies. Most social media strategies, and indeed most online communities that we build, hope to increase a consumer’s engagement with (and exposure to) the brand. Social media and B2B marketing (nevillehobson.com). 2009 Matt Rhodes Online communities Social Media Building co-creation customer communities Engagement freshminds FreshNetworks innovation market research marketing Marketing 2.0 Marketing 2.0
SOSHABLE | MONDAY, OCTOBER 17, 2011
[Social Media] Data Visualization Makes Knowledge Beautiful, Powerful
One of the first questions that people ask when we discuss our social media services is “why should we use infographics?” ” As our partners at Column Five Media say, “Data Visualization communicates information to a large audience. Here’s a quick view of the answer: Featured Infographics Social Freshness data visualizations infographic motion graphicsKnowledge is power, but how do we make knowledge powerful?” ” Their answer (and we agree) is through data visualizations. Still, what does it all mean and how does it work?
DAVE FLEET | MONDAY, JUNE 28, 2010
[Social Media] Book Review: Engage!
leads the reader through a pretty comprehensive look at the ins and outs of social media-based public relations. Well, after a two-chapter introduction, Solis launches into an 11 (count ‘em) chapter “new media university course going from defining new media, to intros to a large number of tools, to the social media ecosystem as it currently stands. Once you’ve completed your “new media university education, Engage! then explores some core basic facets of business social media covering: The social media mindset.
SOCIALFISH | FRIDAY, AUGUST 3, 2012
[Social Media] Not So Lonesome Expats: How New Technology Helps Workers Connect
Today, with social media tools, blogs and conference calling abilities, every expat can maintain a social atmosphere. Whether reaching out to employers or checking in with loved ones, social expats have enough online outlets for connecting that they no longer need to feel away from home. But social expats actually have something interesting to add and everyone from close family members to distant friends will stop in and check out what intriguing adventures expats have to share. Most important for social expats is communicating with their business.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JULY 24, 2008
[Social Media] Rensselaer Polytechnic Institute Tetherless World Constellation Launch Event - June 11, 2008
On June 11, 2008, leading authorities on the World Wide Web will gather at Rensselaer Polytechnic Institute for an old-fashioned debate with a social media twist. To model the Web, to understand the architectural principles that have provided for its growth, and to ensure it supports the basic social values of trustworthiness, personal control over information, and respect for social boundaries, then we must pursue a research agenda that targets the Web and its use as a primary focus of attention. Submit Your Questions Now. Live Webcast. Schedule of Events. 2:30 p.m.
IMAGINE YOUR REALITY | TUESDAY, NOVEMBER 30, 2010
[Social Media] Are you making use of your resources?
My first book on social media recently came out, and in the process of setting up book signings for it, one of the first things I did was email the different chambers of commerce I was a member of so that I could get suggestions on venues. Tags: Business reputation Social Media business business development business relationships networking Taylor Ellwood Everyday you have resources around that you may not be aware of. People you know who are willing to support you, places where you can put on an event, and organizations that provide services to their members.
MINDJUMPERS | MONDAY, OCTOBER 31, 2011
[Social Media] How Stockholm Transport Improved Its Brand Image Through Facebook
Reached out to people on social media to gather support and live stream the event. Tweet Stockholm public transport created a unique campaign at Stockholm Pride Parade to improve the image of public transport in Stockholm. For the main event of the festival, every year around 40,000 people walk in the parade and half a million watch it as passive supporters. The idea of the campaign was to encourage the passive supporters to be part of the parade. Challenge: Soften their brand image. Get people thinking about public transport in a positive way. Results: Unique visitors :167700.
TWIST IMAGE | SUNDAY, DECEMBER 16, 2012
[Social Media] Stats, Lies And Data - The Truthiness Of Information
Election exit polling data to all major media outlets. presidential elections, I know how swamped Tom was, but he agreed to be on my show to help promote another project he has called, The Social Habit , that looks at social media research. online social network. social media. the social habit. Episode #336 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I've got a bit of guilt about the recording of this podcast. In the race up to the last U.S. Enjoy the conversation. blogging. brand.
SOCIALFISH | THURSDAY, AUGUST 29, 2013
[Social Media] What you need to know about Realtime Marketing
From the Realtime Report: It’s Time For A New Kind Of Social Media Conference: Fun, Hands On, Focused On Tools And Their Business Value. The social media space has grown up. In 2009, there were some early management platforms, but most of the tools were simple apps designed to help manage a basic social media presence. Most of all, we want to create an event that’s fun — where you can learn by doing, get up to speed and connect with other marketing and social media experts across industries. So what’s changed? Where to start? REGISTER NOW.
PWB MARKETING BLOG | WEDNESDAY, OCTOBER 29, 2014
[Social Media] Content Calendar for Content Marketing
I have been working with one of our clients for a few years on their search and social media campaigns. Social media metrics that are provided in Facebook Insights including which posts generate a conversation or motivate someone to take an action. As we have been creating a new marketing campaign that will include radio ads, billboards, print campaigns as well as their PPC and social platforms, I thought that a content calendar might be helpful. Metrics for content marketing, are key to understanding campaign performance!
WEB METRICS GURU | THURSDAY, SEPTEMBER 6, 2012
[Social Media] You don’t need to be a Data Plumber (or do you)? and Web Journal August 31st – September 5th, 2012
book I contributed to has just been published by Woodhead and Chandos Publishing (Oxford University,UK) titled Public Interest and Private Rights in Social Media , Edited by Cornelis Reiman, Reiman and Co., … … The Rutgers class started and I’m teaching two sessions of Social Media And/For the Arts and am really impressed with my students. Updates. Australia. I’m looking forward to getting my copies in the next few weeks. … Web Journal. …T! Here Henri Matisse speak (but just for a minute). Look no further… .
THE RELATIONSHIP ECONOMY | WEDNESDAY, OCTOBER 31, 2012
[Social Media] In The Middle of Deception
Today the “ market of conversations ” fueled by social media is creating a transparency that reveals truths and rejects lies. No one likes to be known as a liar, a deceiver or a manipulator. The truth be known most employee’s feel that way about their organizations behavior. The word truth has a variety of meanings, from honesty, good faith, and sincerity in general, to agreement with fact or reality in particular. The Truth About Markets. No one likes to be lied to because lying tends to create seeds of destruction in relationships.
SOCIALNOMICS | TUESDAY, FEBRUARY 11, 2014
[Social Media] Blog Makeovers: Tips for interesting content that will drive customers straight to your brand
Social Media Examiner’s 2013 social media study found that 58 percent of marketers are blogging, 62 percent want to learn more about it and 66 percent plan on increasing blogging activities. Using a patented social software listening tool for Twitter that constantly looks for opportunities to put content in the hands of travelers, they’ve generated more than 800 conversations which lead to 337 prospects over a four-month period, most of which came from the blog. These days, when people have a question, they turn to the internet. It’s like magic. Personality.
SOCIAL MEDIA MARKETING | MONDAY, MARCH 8, 2010
[Social Media] The Rich Are No Different Than You & Me
They want the pretty much want what we all want from social networks: to connect with people they know and trust, spend some time unwinding, and share content. From Unity Marketing's "How Affluent Luxury Consumers Use the Internet and Social Media" Image courtesy of eMarketer. Tags: trends social networks Well, except for that money thing. The key difference is this: affluents don't want to friend a brand on Facebook - they prefer to check out fan pages. Then again, I feel the same way. Maybe I qualify to be rich? I can haz affluence, plze?] What do you think?
CONVINCE & CONVERT | TUESDAY, MAY 8, 2012
[Social Media] The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities
Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. social, religious, occupational, or other group sharing common characteristics or interests and perceived itself as distinct insome respect from the larger society within which it exists. Often times, they create gimmicks, such as games, contests, other fancy Facebook apps and pump hefty media budgets into Facebook ads/sponsored story campaigns.
SPIN SUCKS | TUESDAY, MAY 8, 2012
[Social Media] Would You Like Vocal Fries With that Order?
Mark Story is the Director of New Media for the U.S. He has worked in the social media space for more than 15 years for global public relations firms, most recently, Fleishman-Hillard. Mark is currently writing a book, “ Starting a Career in Social Media ” due to be published in January 2013 by Skyhorse Publishing. Today’s guest post is written by Mark Story. . Recently, Fast Company ran an article called “ The Verbal Tic Of Doom: Why The ’Vocal Fry’ Is Killing Your Job Search, ” by Craig Chappelow. And the recruitment process rolled along.
IMAGINE YOUR REALITY | WEDNESDAY, MAY 30, 2012
[Social Media] Lessons from Unorthodox Warfare
When I was focused on social media I chose to be unconventional in my choice not to focus on managing social medial and also focusing on the social behaviors instead of the technology or marketing. I can’t say that my choice to not manage social media worked all that well for me, but the choice to focus on behavior did make me stand out a bit. I’m reading the Tao of Deception right now, which is a book on unorthodox warfare in Chinese history. There’s actually a bit of military language and strategy in business. Everyone does it.
SOCIAL MEDIA MARKETING | SUNDAY, NOVEMBER 23, 2008
[Social Media] How You Can Use Social Media to Help the US Auto Industry
SOCIALFISH | WEDNESDAY, FEBRUARY 19, 2014
[Social Media] I signed a contract with an AMS. I wasn’t prepared for what happened next.
I am starting a new category of posts for Cool Social Tools. Of course, we’ve written a ton about tools in the past here on SocialFish, but this time they will have a category all for their own! Related Posts 30 Tools Social Media Professionals Can’t Live Without How to Lead Your Way to a Social Organization If Net Neutrality is dead, what does it mean for associations? Traditional Management Will Always Be Bad at Conflict 2013 State of Community Management Report Stresses Importance of Community Managers The State of Social Business 2013.
BLUE FOCUS MARKETING | MONDAY, MARCH 24, 2014
[Social Media] Join the @SocialEmployee Revolution Webinar by @SocialChorus #SocialChorusU #socbiz
Join The Social Employee Revolution [Upcoming Webinar]. The path to social business starts with your company’s employees, by empowering employees to become brand advocates on social networks. On April 9, Mark Burgess and Cheryl Burgess, co-authors of the Amazon.com best-selling book, The Social Employee , will share case studies from IBM, AT&T, Cisco, Dell, Domo and Adobe that are empowering employees to create and share brand content. You can also watch The Social Employee book trailer below for more information about turning employees into advocates.
DIVA MARKETING BLOG | MONDAY, NOVEMBER 16, 2009
[Social Media] Power To The (e) Patient!
There's a new cause being fought in social media communities. As we've seen with consumer and business brands ePatients are using the Internet for research and social media for peer-to-peer support. Blogs, social networks, Twitter, along with gated communities like Sermo -an only for docs world- are finding their way into the process of daily communication. here lies their social media dilemma. how to authentically (with no marketing spin) participate in the social discussions while maintaining public safety, patient privacy, transparency.
GAURAVONOMICS | THURSDAY, SEPTEMBER 9, 2010
[Social Media] Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Help Gameful (Secret HQ for Worldchanging Game Developers) Reach 500 Backers on Kickstarter How to Build a Social Media Practice in a Professional Services Firm? White the Western media focuses on China’s human flesh search engines as an example of online mob behavior, such behavior seems to be at the heart of American internet culture. Lets talk.
SOCIALFISH | SATURDAY, AUGUST 13, 2011
[Social Media] Thank you #ASAE11
from Lindy’s session with Elizabeth Engel, Social Media Trouble Spots. We conducted a live version of our SocialFish assessment of a mock association and I thought it was really really awesome. from my session with Sterling Raphael and Tom Myroniak of SEMA on Social CRM for Associations: Future Trends for Managing Member Data. spoke about what Social CRM is and what it means for associations and specifically for membership management; then Sterling and Tom talked through the strategies accompanying the key SCRM tools that SEMA is using. Thank you. As for me?
TRADESMEN INSIGHTS | THURSDAY, JANUARY 5, 2012
[Social Media] Webinar: 8 Content Initiatives You Need to Seriously Consider for 2012
In this hour presentation, Joe will discuss eight initiatives that all marketers need to consider now when it comes to corporate storytelling and social media. Marketing Tips Marketing Trends Social Marketing content marketing content marketing institute contnet marketing webinar get content get customers joe pulizzi managing content marketing socialtractContent marketing expert and founder of the Content Marketing Institute , Joe Pulizzi will review the practice of content marketing and why it’s one of the fastest growing areas of marketing today.