KOKA SEXTON | WEDNESDAY, FEBRUARY 5, 2014
[Social Media] #LinkedIn GSK2014 was a Blast
We have a truly passionate group of people evangilizing social selling to the world. The event was closed out with some breakout sessions. I was in the Global Enterprise Marketing session where the keynote was done by Brian Solis one of the people I highly respect in the space of social business thought leadership. wasn’t expecting it but I won an award for Marketing Innovation for the work I have done building social marketing at LinkedIn. I was actually in shock when I realized I was getting the award. Finally met some of my LinkedIn social media buddies.
BLUE FOCUS MARKETING | SUNDAY, FEBRUARY 9, 2014
[Social Media] IBMer @EthanMCC Talks @SocialEmployee w/ @CKBurgees plus @tamicann video at #IBMConnect #socbiz #IBM
It seems as if there’s always something exciting going on at IBM, which of course is one of the main reasons we were so excited to profile their culture of engaged IBMers in our book The Social Employee (McGraw-Hill, 2013). During our research for the book, one of the IBMers with whom we spoke extensively was Ethan McCarty (@ EthanMCC ), whose “bag of marbles” metaphor captured our imaginations as we were writing and heavily influenced our vision of what the social employee was all about. See what others are saying about The Social Employee and order your copy today!
BLOGGER XPERTISE | WEDNESDAY, NOVEMBER 14, 2012
[Social Media] Hangout on Air: Focusing on Your Blog's Landing Page : Blogger.
Social media. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Opinion Pieces. Templates. Contact Us. Follow by Email. Subscribe To. Posts. Posts. Comments. Comments. Google+ Followers. Upcoming Events. Join us for our free weekly Hangout On Air event called the Friday Request Line, providing Blogger discussion, assistance, and helpful suggestions. Register to join us on November 16 at 2:00pm EST. Search This Blog. Loading.
THE RELATIONSHIP ECONOMY | SATURDAY, JULY 17, 2010
[Social Media] Tangential Innovation Communities
In an earlier article (Cluster Funk) I argued that Industrial clusters can lead to stagnation, vulnerability to external shocks, and the erosion of social capital. The system is naturally diversified and inoculated against stagnation, shocks and silos; if one industry encounters hardship, people and capacity can shift easily to another industry preserving knowledge and expanding social networking benefit while the damaged industry heals or dies off. Corporations may not like this idea, but social networks should. Make it up as you go along. Why compete when you can collude?
ALMOST SAVVY | THURSDAY, MAY 7, 2009
[Social Media] Students and Graduates: Got LinkedIn?
Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Got LinkedIn? twitter organize spam Students technology trust Twitter Proud to be featured on Social Media Informer The what and why How can I help you leverage social media and networking for your business or career?
WAXING UNLYRICAL | FRIDAY, JULY 17, 2015
[Social Media] It’s 2015 and #PRDiversity Is Still An Issue
As a woman of Hispanic ethnicity with more than 15 years working in the ranks of digital and now social PR, I have been on the front lines of the #PRDiversity awareness for quite some time. I’ve even been on the receiving end of some PR peers or managers who were not as “#PRDiverse” as I (but those are stories for another day). Especially in an ever-changing “diversity” climate where we are frequently exposed to diverse and not-so-diverse stories in the media week after week (the latest of which is the whole Donald Trump/Mexican commentary hot off the non-diversity presses ).
QUICK ONLINE TIPS | TUESDAY, DECEMBER 11, 2012
[Social Media] 15 Tips to Get Best Deals on GOSF Cyber Wednesday
Know more about them by following their social media accounts. Home > India > Tutorials How to get best deals in the Great Online Shopping Festival ( GOSF ) Cyber Wednesday starting on 12 December? There will be limited stocks and considering this the first time the event is held in India and with all the hype, chances are you might not be able to grab the best deals. GOSF is a great time for regular online buyers and first time online shoppers alike. GOSF Best Deals. There might be limited stocks (and people who read this article might be ready!) Will the Seller deliver?
SOSHABLE | WEDNESDAY, JULY 29, 2009
[Social Media] Movie Studios Pulling YouTube Videos is Asinine
It started with random wanderings through some social media site when I noticed Cinema’s 10 Best One-Man Wrecking Machines. Traditional buzz is great, but anyone who believes that traditional buzz is hampered by social media buzz just can’t see past 1998. Read more on this social media blog. Tags: Social Media Marketing Social Media Strategy YouTube Blast. just don’t get it. love lists. love movies. Sounds like fun. There was a video embedded that I wanted to see. Pumped, I clicked play. We like videos.
CONVINCE & CONVERT | THURSDAY, NOVEMBER 28, 2013
[Social Media] 18 Things For Which I Give Thanks
Your contributions are enormous, especially our regular segments: Baer Facts and Social Media Image of the Week. I am thankful for the tens of thousands of people who let me sneak into their inbox every day with our One Social Thing email. I am thankful to live in a country that even when divided, settles its differences with words, not weapons. I am thankful for the many people who have read Youtility, and are now passing it on to a new circle of readers. Jay is the founder of [link] and host of the Social Pros podcast. About the Jay Baer: Follow @jaybaer.
KIKOLANI | TUESDAY, NOVEMBER 27, 2012
[Social Media] $10 eBooks from ProBlogger for 10 Days Only
It guides you through your first days of building great content for your new blog including brainstorming techniques, developing a content plan, building a social media presence, setting up a publishing process, and more. If so, Blogging for Your Business will help you do everything including set up a WordPress blog, conduct keyword research, understand your online competition, build a strong social media footprint, and create a successful business blogging strategy. The good news is that great deals for bloggers isn’t over just yet. Here is the lineup!
DANNY WHATMOUGH | MONDAY, MARCH 30, 2015
[Social Media] What came first? The objective or the metric? #prstack
But I think there are equally vacant metrics in the social space too – engagement or reach are increasingly bandied around as proof points for the success of campaigns. So, working from the business objective (when planning campaigns) is the only way forward. I sit on the social media committee at AMEC and the valid metrics framework is a great planning tool to use when coming up with a measurement approach that will actually deliver meaningful results. Be honest. What comes first when planning a campaign? The objective? Or the metric you are going to measure? image credit.
BLUE FOCUS MARKETING | WEDNESDAY, JULY 17, 2013
[Social Media] Join the @SocialEmployee Revolution! Start by Downloading Chapter 3 Now! #IBM #Cisco #SouthwestAir
We are excited to share Chapter 3, “Brands Under Pressure” from our new book, The Social Employee: How Great Companies Make Social Media Work , out August 23 through McGraw-Hill ! This free chapter, “Brands Under Pressure,” helps set the stage for The Social Employee ’s many compelling success stories and offers a rallying cry for those brands still sitting on the fence of social business. In the chapter, we argue that the era of the social employee has already begun, whether businesses are ready to accept change or not. ZK7EXj4lDkA.
KYLE LACY | MONDAY, NOVEMBER 22, 2010
[Social Media] Why Are You Terrible at Marketing?
There are no links associated with social media on any of the coupons. I need to rant. picked up a local magazine while hanging out in a store yesterday… It had a ton of different advertisers within the local magazine. You know… the new restaurant, local business, or car garage that has a sale… a ton of coupons from local businesses…spreading their message and products across the city. There is only one problem with the hundred (or so) ads/coupons in the magazine and newspaper… and even billboards. Any ideas?
STEPHEN P SMITH | THURSDAY, FEBRUARY 16, 2012
[Social Media] A Look at the Future of Publishing, from 2003
The Weekly Letter covers topics such as: How you can use Social Media today to get more business. From Steven Pressfield What It Takes: Last Year’s Model. friend of mine is a business consultant. damn good one too. About ten years ago we went out for a couple of beers so that he could ask me my opinions about the state of the book publishing business. He wanted to know where I thought it was heading. What global strategic initiatives would I recommend he investigate for a “blue sky” presentation he was putting together? It was 2003. Read the whole article. Think about that.
DANNY BROWN | SUNDAY, APRIL 10, 2011
[Social Media] Success Stories and the Question of Scale
Success Stories and the Question of Scale originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Success is a funny thing. It means you’re doing something right, and that people are enjoying your product, service or (possibly more importantly) your knowledge. They’ve joined your tribe and they want to help you grow. Success also means that where you started probably isn’t where you are now – your garage band has moved into a recording studio.
ENGAGE | TUESDAY, JUNE 14, 2011
[Social Media] Quit Daydreaming and Focus on Your Website
At the annual meeting of Association Media and Publishing , we described nine ways in which member associations could improve their web traffic and expand their audience. Keep your eyes and ears open to those who are already active participants in your social media community. Image: nicolas_gent ] If you liked this, try: How to Monitor Social Media Conversations The Importance of Branding That Website Ain’t Gonna Visit Itself. You can view our presentation below, but here are a few highlights: 1. Create a custom 404 page.
TAYLOR MAREK | WEDNESDAY, FEBRUARY 3, 2010
[Social Media] The Apple iPad. Greatest thing since iSlicedBread?
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me The Apple iPad. also liked the fact that this takes us another step in the digital media distribution medium. Taylor is a 21 year old New Media Visionary on a Journey to change the World. Take note. :) Filed Under: Blogging , Digital , General , New Media , News , Podcasting , Social Media , Technology Tagged: 3G , Apple , AT&T , iPad , IPhone , iSlicedBread , netbook , rpg gaming app , Verizon Speak Your Mind Tell us what youre thinking.
T2 SOCIAL | MONDAY, MAY 19, 2014
[Social Media] An Infographic on Sharing Infographics [INFOGRAPHIC]
People respond to infographics on social media differently based on the network they are using. It is important to be aware of certain best practices when it comes to sharing infographics on social networks. Pinterest is easy: simply pin it up and watch the engagement begin. But to ensure you will see that same level of interest from your audiences on Facebook, Twitter and LinkedIn, it’s important to be aware of some of the best practices on each of those networks. Take a look and see if you can’t spot a few best practices you might have overlooked in the past.
TWIST IMAGE | WEDNESDAY, OCTOBER 17, 2012
[Social Media] The Perfect Marketing Strategy That Fell Out Of The Sky.
We created a vision of an online channel/community (video, audio, blogs and more) that would extend the Red Bull brand into a media entity. They were already skimming in the ocean of leveraging content coupled with social media, but they had yet to deep dive into it. This isn't about how YouTube delivered an experience that would only be reported on by traditional television after the fact, but how the engines of all media - when done properly - can produce a perfect storm. Brand as media channel. Media pundits are harping too much on Red Bull Stratos.
IDACONCPTS | SATURDAY, DECEMBER 29, 2012
[Social Media] The Worthwhile Law Blog: How To Create Engaging Content For Clients, Not Lawyers
Turn to other social media avenues to promote your content and grow your following. Suddenly, all of your social media efforts just got a whole lot easier! Blogging seems to be an unavoidable phenomenon these days, especially for businesses. Only a few years ago, no business wanted to waste it’s time creating blog posts…and most consumers didn’t want to waste their time reading them. Today, however, things have changed. Blogs are not only followed, shared, and commented on, but they also play a major role in your company’s search engine optimization (or SEO) efforts.
JACOB MORGAN | WEDNESDAY, JUNE 16, 2010
[Social Media] My Thoughts on the Enterprise 2.0 Conference
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER My Thoughts on the Enterprise 2.0 The events hosted by companies such as IBM and Mindtouch were also very well run and organized. I especially enjoyed the IBM boat party when I got to see the Lakers crush the Celtics while cruising around a boat in Boston and eating rice crispy treats dipped in chocolate while drinking a beer. As I mentioned before Enterprise 2.0 is really one of the few conferences in the space that is really focused around social business.
DANNY BROWN | MONDAY, AUGUST 1, 2011
[Social Media] Google+ Is the Social Network That’s All About Search
Did you hear that Google launched a social network called Google+? In the past, Google took a stab at social by purchasing Orkut. Kinda seems like Google is the Elizabeth Taylor of the social world, doesn’t it? Given those four trips down the social aisle, and the fact that employee bonuses are tied to getting social right this year, it’s pretty clear Google is borderline obsessed about social. That’s why it is so critical that Google get social right. Because social is where the data action is. This is a guest post by Sean McGinnis.
CONVINCE & CONVERT | TUESDAY, APRIL 24, 2012
[Social Media] 5 Content Marketing Assets You Forgot You Had
Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Social Media Examiner’s Social Media Marketing Industry Report is an excellent example. As always, harness this creative energy with social media policies and incentives that educate and empower your employees while protecting your brand. Specifically, how to produce interesting content and how to publish it on a regular basis. Stats Are Sexy.
DANNY BROWN | MONDAY, MARCH 9, 2015
[Social Media] When Your Five Year Old Son Asks If You’re Not Happy With Him
When Your Five Year Old Son Asks If You’re Not Happy With Him originally appeared on Danny Brown - there's more to life than social media - all rights reserved. The other day, my five year old son Ewan came up to me, looked me in the eye, and asked me if I was happy with him. This was after I’d told him off a little earlier for not listening and continuing to play with his toys after I’d asked him to clean up with Salem, his three year old sister. So then we get into the back and forth that I’m sure any parent must recognize: Me: Clean up, please.
ENGAGE | FRIDAY, DECEMBER 6, 2013
[Social Media] #MeetVelocity: 10 Content Marketing Questions Answered By the Content Velocity Team
Serving as a primer for the Holiday Open House, we asked everyone on the CV team to answer 10 questions about content marketing, digital media and technology. He established Content Velocity, which builds relevance for brands through real-time content creation, powered by social journalism. Also, he''s a giant media nerd. Brianna McClane, Social Media Journalist. As a social journalist for the National Hardware Show Industry Edge, Brianna reports on product trends and retail insights for the hardware industry. Ernie Smith, Social Media Journalist.
STEPHEN P SMITH | WEDNESDAY, APRIL 11, 2012
[Social Media] Weekly Letter – Enhancing the Sales Process
The Weekly Letter covers topics such as: How you can use Social Media today to get more business. Volume 2, Number 2. Do you sell anything online? Then the next question is, are you upselling based on that sale? (If your answer was no, then give me a call at. 603-287-1864 and we will set up an appointment. to get your business online.). What is the process that you use to complete the original sale and set your new customer up for additional purchases of products and services from your business? Yours should work in a similar way. Here is an example from my own product line.
DANNY BROWN | TUESDAY, AUGUST 23, 2011
[Social Media] Danny Brown Called Me a Dilhole Or How to Find the Secret Sauce
About the author: Howie Goldfarb is president and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsized results in measurable bottom-line-impacting ways. Danny Brown Called Me a Dilhole Or How to Find the Secret Sauce originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. This is a guest post by Howie Goldfarb. But he also invited me to guest post for which I am flattered and honored. There – I said it. Community.
CREATIVE RAMBLINGS | MONDAY, FEBRUARY 20, 2012
[Social Media] Interview with personal branding expert Kim Garst
Kim Garst is part of Forbes’ Top 50 social media influencers. Branding interview Kim Garst Pinterest social networking The Quick and Easy Guide to Branding Your Business and Creating Massive Sales with PinterestShe has just released a new book, titled “The Quick and Easy Guide to Branding Your Business and Creating Massive Sales with Pinterest.” ” Cendrine Marrouat: Hello Kim, thank you for answering my questions. How have things been for you since you made it to the Top.
GEOFF LIVINGSTON | SUNDAY, JUNE 13, 2010
[Social Media] Gulf Fact Finding Mission to Help Fishermen
In fact, both BP and the federal government mostly seem to act only under the gun of media pressure. We hope to pair their local expertise and knowledge with our ability to create a national, social media driven citizen movement and fundraising drive. We hope to provide a citizen journalist accounting of the story using our social media tools, specifically, Twitter, Facebook, FLickr, U-Stream and of course our blogs. The clear losers are the people of the Gulf and the environment. As a society, we continue to experience great anger about this situation.
MINDJUMPERS | WEDNESDAY, MAY 18, 2011
[Social Media] How To Use QR Codes for Business
Many see the QR code as the golden link between print media and the web. 75% of all printed media in Asia include barcodes as a marketing tool. It is easy to create your own unique QR code to incorporate it on some of your printed media. Similar Posts: Save Your Brand Reputation With Social Media. Tweet Maybe you have noticed the square barcodes sometimes appearing in advertisements, newspaper ads, movie posters, business cards etc. They are starting to appear more and more frequently. have looked into what they are and how they can be used for marketing.
KIKOLANI | FRIDAY, OCTOBER 26, 2012
[Social Media] Fetching Friday – Resources Mashup & Kittens Learning Physics
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Social Media Mistakes that Can Keep Your Content from Going Viral – Social media marketing may not be rocket science, but there is still a large science component to it. Social Media / Social Networking. Guide to Social Advertising Analytics from Facebook, Twitter, and LinkedIn – Using social advertising? The Resources Mashup. Freelancing.
SOCIALFISH | MONDAY, AUGUST 19, 2013
[Social Media] What #ASAE13 wants to know about #ContentStrategy
Social media strategy, marketing strategy and now content strategy. This is a guest post by Monica Bussolati, Director of Content Strategy at Bussolati Associates. Follow her at @bussolati. ————-. Last week, I was lucky enough to have a well-attended session at ASAE13 where I was presenting about content strategy. Thanks to @StaceyBoyd for taking and posting this image (I hope you eventually found a seat.). And while it took a little while for the attendees to warm up, warm up they did! The What a goldmine of info.’. You need to develop one.
FRESHNETWORKS | MONDAY, JUNE 8, 2009
[Social Media] Is time-on-site a useful measure for online communities?
It is certainly true for social networks that there are significant benefits to be gained from increasing time-on-site. Perhaps not for the immediate benefits of greater engagement, but more because it is a sign of the increasingly important role that any particular social network is playing in a user’s life. We’ve written in the past how Facebook’s valuation is possibly related to a shift in our use of the internet to put social networks at the heart of a user’s experience. Forget Social Media Measurement. Some more reading.
CONVINCE & CONVERT | WEDNESDAY, NOVEMBER 19, 2014
[Social Media] Does Your Inbound Marketing Funnel Have Enough Room For Trust?
This can happen via an email forward or a social media share, but either way, it means that your reader has begun sharing your content with their network. As your subscriber receives your content over and over, they should slowly transition from a casual reader into an outright advocate – frequently recommending your content via social media, and regularly participating in your comments section as new content is published. Through the talk, I collected more than 50 email addresses from the attendees. They wanted to talk about a consulting package. Trust. Cha-Ching!
KIKOLANI | TUESDAY, NOVEMBER 9, 2010
[Social Media] 15 List Post Ideas When You Get Writer’s Block
Editor’s note: see 25 social media keyword search tools as an example. 5. Top 25 Blogging and Social Media Posts on Kikolani. This is a guest post by Tristan Higbee from Blogging Bookshelf. It’s one of the irrefutable, iron-clad laws of blogging: everyone loves list posts. You’ve no doubt written your fair share of list posts, and they’ve no doubt been among the more successful posts on your blog. But sometimes blogger’s block hits hard and you don’t have that golden idea for your next post. People You Should be Following on Twitter. Must Have __.
DANNY BROWN | THURSDAY, MAY 8, 2014
[Social Media] The Question of Context in Meaningless Data
Given, that’s a pretty basic overview of what a typical social search/data mine comprises of – but it does show you how the data can be found, filtered and used. Example A – The Social Graph Data. Sending a new search spider out connects her social graph together and uncovers multiple conversations and images around her reminiscing. The Question of Context in Meaningless Data originally appeared on Danny Brown - Award-Winning Social Media Marketing and Influence Marketing Blog - all rights reserved. Big Data – Beyond the Obvious. Is it?
ARI HERZOG | TUESDAY, NOVEMBER 15, 2011
[Social Media] Fight U.S. Government Internet Censorship
Ari Herzog provides social media marketing and editorial services. Media lawThe video above discusses the U.S. Senate version of the PROTECT IP Act , but the House bill, the Stop Online Piracy Act , is worse. If passed by Congress, the government will receive new powers to block Americans’ access to websites that corporations don’t like. Think about the number of videos you record and upload to Facebook and Youtube. The next time music plays in the background of your video, you could be criminalized and sent to jail. Join me and fight government censorship.
ENGAGE | FRIDAY, FEBRUARY 24, 2012
[Social Media] Think Like a Startup, Act Like a Blogger
The best bloggers focus intensely on another thing: participating and publishing in social media. While that idea fell flat with their audience, the concept of social business reviews did catch on and the site became a huge success. Staying in tune with your audience (through social media monitoring and content performance analytics ) is crucial to your startup’s digital strategy’s success. T he best startups focus unwaveringly around one thing: solving a real-world problem. Think like a startup: What problem are we truly trying to solve?
SOCIALNOMICS | FRIDAY, AUGUST 22, 2014
[Social Media] 7 Inventive Ways to Create Shareable Content for Your Industry
Here are seven ideas to find content that will be shared all over social media. . If your social media page or blog is pretty active and you typically get several comments on your posts, check there for new topics. Even if your blog or social networks aren’t filled with comments, you can use the same technique on blogs or social networking sites in your industry. Hit your readers hard and fast with a short but powerful blog post or social media update. If you can say something substantial in just a few sentences, your readers will instantly impacted.
SMALL BUSINESS MAVERICKS | SUNDAY, APRIL 17, 2011
[Social Media] Are You A Business Or A Media Company?
He says you should do four things to reach your audience : Communicate through traditional media (and I would add, especially if you are marketing locally) Use Digital New Media (a euphemism for online news sources) Develop your own media platforms Spread your content through social media If you follow that advice, then that would make your business a media company – and I say, what’s wrong with that? media company. We’ve talked about social media so much that I think you know how I feel about that.
JUSTIN LEVY | SATURDAY, AUGUST 15, 2009
[Social Media] Take a Peek at Who I Read
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Take a Peek at Who I Read Written on August 15, 2009 by Justin Levy in alltop , justinlevy , social media 3 Comments - Leave a comment! question I get asked often is who do I find valuable, learn from and would recommend that someone subscribe to. I subscribe to, currently, around 250 blogs which help me to stay on top of everything going on around the tech, social media, marketing, PR, and food worlds. What does this mean? What is AllTop?
ADAM SHERK | MONDAY, AUGUST 16, 2010
[Social Media] JVC Facebook Page Sweepstakes a Big Success. But Does it Violate.
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk JVC Facebook Page Sweepstakes a Big Success. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? But Does it Violate Facebook Guidelines? by Adam Sherk on August 16, 2010 Over on All Facebook there is an interesting post on how JVC USA is using a “Like it to Win it” sweepstakes to rapidly build up fans and drive frequent engagement on the JVC Facebook Page. But does it violate Facebook’s promotions guidelines?
CONVINCE & CONVERT | TUESDAY, APRIL 17, 2012
[Social Media] Cutting Through Content Clutter with One Social Thing
Besieged by blog posts, articles, and columns about social media and content marketing? Today, news of our brand-new email service… One Social Thing. One Social Thing takes content curation to its logical conclusion. figures out the single most important and interesting content about social media and content marketing, and sends it to you at the end of every day. Here’s a sample of One Social Thing, so you can see the clean lines and smell the rich, Corinthian leather. Help Create One Social Thing with #OneSocialThing.
CONVINCE & CONVERT | WEDNESDAY, SEPTEMBER 10, 2014
[Social Media] Marketing is the NFL Quarterback of Business
click to tweet ) Sprout Social Shoutout Today’s Sprout Social shoutout is for Brian Clark who got this conversation started. If you’re not following Brian Clark in social media, you absolutely need to do that, and go ahead and make that happen. This video is from Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service). It really got me thinking.
KYLE LACY | MONDAY, DECEMBER 13, 2010
[Social Media] Twitter More Popular Among Minorities
Research needs to be conducted in order to fully understand the usage of Twitter (or any social media site for that matter). I find it increasingly fascinating when the Pew Research Center releases information on Twitter and “personal update based services on the Internet. It is good for the Internet, the technology, and the people behind the content to have research and data to build cases in support of using Twitter as a marketing vehicle. Pew recently released their findings on a research report called The People Who Use Twitter. twitter Pew Research
CONVINCE & CONVERT | SATURDAY, JUNE 30, 2012
[Social Media] One Social Thing Wrapup – Week of June 25
Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Thousands of People Get One Social Thing. our free, daily email with 1 great thing you need to know about social and content). One Social ThingThanks! – Jay.
CONVERSTATIONS | MONDAY, JULY 28, 2014
[Social Media] Are Handshake Deals Good for Business?
Related Stories Week in Review July 20 – 26, 2014: Posts and Podcasts Discovering the Infinite Power of Our Light #Thoughtography Social Media for Small Business – Pros and Cons Hacking Isn’t All Negative – Think Like MacGyver. Should You Practice Handshake Deals in Your Business? This was a recent question on the SmallBiz Tracks Daily Podcast (No. We love the romantic and nostalgic idea that deals can be done on a handshake. It’s how my grandfather conducted business and he did very well. That was a different time and a few generations ago.
SPIN SUCKS | WEDNESDAY, NOVEMBER 5, 2014
[Social Media] Your YouTube Plan is Not the Same as TV
With so many unique niches , brands have a great opportunity to connect with their audiences in a completely new way—combining the captivating energy of video with the relationship-building power of social media. Similar to traditional media, audiences expect to see new content regularly. By Pete Borum With 144,000 hours of new video content every day, ranging from useful to mundane to downright strange, it’s safe to call YouTube the video platform. Its videos not only fall into countless categories, but they fit into a variety of consumers’ lives in wildly different ways.
JACOB MORGAN | THURSDAY, JULY 15, 2010
[Social Media] Implementing Enterprise 2.0 at Intuit, Part Three: Cultural and.
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Implementing Enterprise 2.0 at Intuit, Part Three: Cultural and Organizational Shifts View Comments July 15th, 2010 This is part three in a multi-part series on how Intuit is implementing Enterprise 2.0 Social media as a whole was changing the corporate environment and shifting things to becoming more open. Social CRM, and Social Media strategies. Jacob is also the co-author of Twittfaced, a social media 101 book for business.
TREY PENNINGTON | THURSDAY, OCTOBER 28, 2010
[Social Media] How to deliver your business pitch (feat. Jeffrey Hayzlett from Kodak)
For brilliant insight on how marketing has been changing at Kodak, read Mack Collier's Social Media Mavens ]. “Nothing happens in business until somebody sells something, goes the old adage. You never know when your next opportunity to “sell will pop up. Will you be ready? Here’s a perfect pitch from Jeffrey Hayzlett , former Chief Marketing Officer at Kodak, for his book The Mirror Test. surprised Jeff during a break at Connections 2010 in Indianapolis. Without so much as one-breath’s hesitation, this is what he said…. Right now? Ready…go….
ENGAGE | THURSDAY, DECEMBER 5, 2013
[Social Media] Building Momentum with Digital Influencers
Q: My company is on social media, but I don’t have. Where do I start? A: The first step to bolstering your brand’s digital image via social media is identifying and engaging key “digital influencers” in the industry. Q: Who are these digital influencers? A: These social media users are regularly active in a particular sphere or industry, and have become trusted, authoritative sources—usually by publishing credible, resourceful content. This doesn’t mean you shouldn’t socialize with other people at the party! many followers or fans. Never fear!
DIGITAL VOICES | WEDNESDAY, MARCH 5, 2014
[Social Media] Reaching the Pot of Gold: How Investments in Analytics Are Paying Off
Many firms still struggle with capturing basic transactional information, even more do not have a good way to collect external customer information, social media information, and being able to measure wallet share. There is a lot of buzz currently about analytics and big data, and rightfully so. The pot of gold that analytics promises is the ability to fully understand customer behavior, derive actionable insights, and further tailor customer experiences to meet the needs of any segment. There are many broad based indications that investments in analytics are working.
CONVINCE & CONVERT | WEDNESDAY, FEBRUARY 18, 2015
[Social Media] Is Shazam the Future of Mobile Marketing
Sprout Social Shoutout. Today’s Sprout Social Shoutout is for my friend Michael Port. I got a chance to hang out with Michael in Puerto Rico a couple of days ago. You should absolutely be following him in social media. This video is f rom Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service). Image via BigStockPhoto.com. Fantastic, right? Fantastic.
WEB METRICS GURU | MONDAY, MARCH 14, 2011
[Social Media] SocialCRM (sCRM) and Web Journal – March 7-14th 2011
Excited that SocialCRM is taking place not only in London on May 6 th (which I considered attending and speaking at) but New York on July 12 th , 2011 which I definitively plan to attend (and hopefully speak at) – also, as my book will be published on August 19 th , I would definitely promote Social Media Analytics there. As Luke Brynley-Jones points out in OurSocialTimes in a post on Why Europe is falling behind the US on Social CRM adoption it largely comes down to hype ( hyped potential sales? ). LinkedIn, Nimble , ConnectedHQ ), customer engagement (e.g. Gary said.
KIKOLANI | MONDAY, AUGUST 16, 2010
[Social Media] Is the iPad Good for Blogging?
One of my main reasons to have one is for when I am at seminars, such as the upcoming Social Media AZ , or when I’m at conventions like the upcoming Blog World Expo in October. iPad for Blogging and Social Media. What kind of other tools/apps are available for SEO, social media, etc.? Since the Apple iPad has come out, I have been dying to get one. Image Credit: Chester and the iPad. received some good resources on reasons for getting an iPad as well as against getting one sent to me by James from an iPad video converter software company.
NET-SAVVY EXECUTIVE | FRIDAY, FEBRUARY 4, 2011
[Social Media] Top-Level Numbers Are Candy
In the course of writing a review of Social Media Metrics , Jim Sterne's excellent overview, I thought of some similarities in how easy it is to focus on the least useful numbers. Drill into the social media numbers Social media generates some feel-good numbers, too. Way back when MTV played music videos, I was on the radio. On the creative side, we got excited about the ratings—especially when we topped the market. When I was on the sales side, I learned about how the business uses those numbers. Somebody had to have "the most popular" station.
JEFF ESPOSITO | TUESDAY, JULY 13, 2010
[Social Media] MLB's Social Pulse
Home About Archives Press Clips Spark Advisors Suggested Reading MLB’s Social Pulse Written on July 13, 2010 by Espo in social media , sports Major League Baseball is one of my favorite sports to watch, but I have to complain that the sport is tied to history and tradition rather than embracing change. For example, over the weekend, I saw a marriage between a great game and one of my current passions, social media. Now you don’t need to hand me a cold compress, the ole ballgame has embraced social media in a cool way with their new MLB.com Pulse.
SMALL BUSINESS MAVERICKS | SUNDAY, JULY 1, 2012
[Social Media] Video Branding, YouTube Style
The video goes out on the YouTube celebrity’s video channel, your own video channel, and you embed it on your own website and promote it through social media with the celebrity’s help. Small business owners all over the world are about to get a big boost in helping them brand their businesses online. If television advertising has been off limits to you because of the high cost of production, maybe you can turn to online video marketing – or video branding if you prefer – instead. Think of it as a celebrity endorsement agent for YouTube channels.
FREELANCE SOCIAL MEDIA | MONDAY, OCTOBER 8, 2012
[Social Media] Passbook and Small Businesses
This content from: Freelance Social Media. With iPhones upgrading to the iOS 6 operating system, a new feature to be aware of is Passbook. Passbook is an app that allows you to store loyalty cards, boarding passes, gift cards, movie tickets…the list goes on. How can small businesses use Passbook? Simply put, Passbook “passes” replace paper coupons, loyalty cards, etc. Companies that spend hundreds of dollars a month on loyalty cards can save money using Passbook passes. How convenient! How to create passes. Below is a list of Passbook pass generators: PassFu.
PAUL GILLIN | MONDAY, NOVEMBER 8, 2010
[Social Media] My Favorite Productivity Apps – Multimedia & Web
Another is Diigo , a social bookmarking service, I discovered about three years ago that has been my favorite ever since. monitors any RSS feed you specify and automatically posts items to social media accounts such as Twitter and Facebook. Reader saves hours weekly compared to “surfing. You can also export categories of feeds and display them on a website, as I do with the “Media Sites list in the right-hand sidebar on Newspaper Death Watch. Most are free, all are bargains. Photo/video. You used to have to pay 50 bucks for this kind of functionality.
NOWSOURCING | WEDNESDAY, SEPTEMBER 2, 2015
[Social Media] Working Hard is Not Enough
When we first started offering social media services in 2006, many people dismissed it as crazy. When you ask most business people these days how they are doing, many reply, “busy.” ” You Don’t Know What Busy Is. I don’t think that most people know what busy really is. There is a desire to look as if you’re doing important work, but how often are you taking breaks, binge watching Netflix, and surfing through your Facebook feed? Who wants to be thought of as a joke? Nobody. If You’re Getting Dismissed, You’re on Your Way.
SPIN SUCKS | THURSDAY, JULY 22, 2010
[Social Media] Skills PR Pros Need | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 22 2010 Skills PR Pros Need By Gini Dietrich | Email | Print | 30 Comments | Coming to you from Modesto, Calif., After watching this, I’m motivated to embrace SEO the same way I embraced social media. Have something to add?
CONVINCE & CONVERT | TUESDAY, APRIL 10, 2012
[Social Media] Redesigning Your Blog to Drive Reader Behavior
It’s undergoing a full makeover , led by the amazing Rafal Tomal from Copyblogger Media. Better explain our social media and content marketing services. Showcase our new Social Pros Podcast. My jaybaer.com site is dedicated to social media speaking , and was also built by Rafal Tomal. This year, however, we have tweaked the audience focus for Convince & Convert , and our objective is to write for social media and content marketing professionals. Thursday – Social Pros podcast. The Case for Redesign. Why bother?
SPIN SUCKS | WEDNESDAY, DECEMBER 10, 2014
[Social Media] Fight or Flight: Responding to a PR Crisis
In today’s mobile and uber-connected world, PR and social media go hand-in-hand. By Stacey Hood. From the dawn of man, the instinct to survive has been strong in all of us. We either confront things head on (fight) or avoid/ignore them (flight). We occasionally do both, depending on the circumstances. This is a coping mechanism, part of our DNA. But it is not always physical; it can be mental or even emotional. We’ve read the stories before of the child who survives in the woods for a few days at the age of 10 or the mom who lifts the car up off of a family member. Bullying.
PUSHING SOCIAL | THURSDAY, APRIL 18, 2013
[Social Media] What Candice Glover Can Teach You About Superstar Blogging
sure hope this woman doesn’t decide to become a social media blogger…because she would eat my lunch. Candice Glover gives me chills. You don’t know Candice if you aren’t an American Idol watcher but you soon will. Not because she has a once in a generation voice. Not because she makes me want to be a better person, performer, dreamer Not because she has the courage and vision of a future star. Candice is chill-worthy because last night she used a simple song to teach an amazing principle…something I’ve been trying to teach you for three years. Straight up.
SPIN SUCKS | MONDAY, JUNE 8, 2015
[Social Media] Improve Company Culture with Communication
For bigger teams, an online collaboration tool is needed that allows employees to share their work and ideas the same way social media does. By Alexander Maasik. When I was at university, I was told communication is the key to any workplace. It remains mostly true, yet, company culture is something broader and more fantastic. It’s something that leaders and communication specialists have a privilege and duty to work on every day. Company’s culture consists of many small details. So how to we get the image of a great workplace? Mission and Values.
FRESHNETWORKS | WEDNESDAY, APRIL 15, 2009
[Social Media] The best market researchers to follow on Twitter
curiouslyp - UK - Simon Kendrick - Researcher at Essential Research and previously worked at ITV and GfK NOP Media - following 234 and 244 followers. mattrhodes - UK - Head of Client services at FreshNetworks - specialises in online communities and social media - Following 2155 and 2027 followers. tomewing - UK - Social Media Knowledge Leader at Kantar Ops - 297 and 405 Followers. Research Reinvented have polled the Twitterverse (I hate that word!) to find the most influential people in the market and consumer research areas to follow.
PUSHING SOCIAL | THURSDAY, JULY 21, 2011
[Social Media] Why 98% of Opinion Blog Posts Suck
An example: “Twitter isn’t the end-all of social media.”. The crimes are so socially heinous that the reader immediately swears off the behavior and rushes to comment and separate themselves from the wrongdoers. I hate 98% of opinion posts. rarely write opinion posts because they are the blogging equivalent of smoking weed. Like weed, they seem harmless, but after a while, they make you lazy, dumb, and boring. The real problem is that it takes a great deal of skill to write a credible and logical opinion post. Anything less is just an adult temper tantrum. Excellent.
WEB METRICS GURU | TUESDAY, JANUARY 4, 2011
[Social Media] First Look at CI:Insight from Collective Intellect
I had several meetings over the holiday in the process of preparing my manuscript for Social Media Analytics including a few members of the Collective Intellect team and one of the founders, leading me to now have access to CI:Insight ( I’ll receive training on it shortly but decided to give the platform a try myself, tonight ). In a way, Collective Intellect is providing a version of CI:Insight anyone can use in the form of a semantic search engine you can access from their site; I just did a search using “social media analytics over the last 30 days.
TAYLOR MAREK | SUNDAY, JUNE 14, 2009
[Social Media] Writing a Book
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Writing a Book June 14, 2009 by Taylor Marek This is something I am seriously considering doing. It might be either New Media, Podcasting, or Young Entrepreneurship. I’m still debating on it, and would love to hear your thoughts on what you would most enjoy reading. Title is in the works and I am busy fleshing out the idea… Taylor is a 21 year old New Media Visionary on a Journey to change the World. What would it be on you ask?
GEOFF LIVINGSTON | WEDNESDAY, AUGUST 10, 2011
[Social Media] All Polls and Surveys Are Not Equal
This degradation in quality is indicative of a larger trend on the social web, the erosion of expertise (and professionalism) caused by social media content. Mind you, this erosion has not only impacted the new media content producer, but also the traditional journalism field as both our Microsoft and Google+ examples will show. Unfortunately for Microsoft, the browser IQ test was widely reported by the media, which did not verify the data. Finally, the BBC determined the research was a hoax, but not before the media had popularized Explorer as a low IQ tool.
THE BLAKERY | MONDAY, JANUARY 31, 2011
[Social Media] No Longer a Kiwi
Those of you who know me–know I like to work… So I am staying very busy doing my own thing because I no longer have the role of social media & marketing manager for blueKiwi Software. So while I decide on my next move I am working with a handful of client I’m doing social media work for–and if I continue to attract customers I might just turn this job into a full-time thing. blueKiwi Software, based out of France, is “restructuring its U.S. operation. My CEO Carlos Diaz has stepped down to a Chief Strategy Officer role.
FIREBELLY | THURSDAY, NOVEMBER 17, 2011
[Social Media] Story And Conversation: Pin It To Build A Brand
Pinterest in a relatively new wave of social media in the branding world. Cabot Cheese's board for appetizers brings appetizers made with their cheeses to life. This week at work, I was explaining Pinterest to some of my coworkers, and one of them posed a question that I had yet to ask myself — What brands are using Pinterest? How It Works. If you haven’t heard of Pinterest, it’s basically an online bulletin board. Users can share pictures from websites that they find interesting or inspirational. If it sounds like fun, it is! How Brands Are Involved. Chris March.
CITIZEN MARKETER 2.1 | FRIDAY, APRIL 10, 2009
[Social Media] Experts in the Industry: Ken Burbary (69 of 45)
How did you get into the world of online community, social media or social marketing? If you had $10 million to invest in one company and one company only based on their use of “social,” which company would it be and why? He is an incredibly successful business leader (currently the wealthiest individual on the plant to be exact), and yet he also possesses a sense of social responsibility that we see in so few people in similar positions. Here are just a few words I would use to describemy friend, Ken Burbary , VP of digital at Big Communications. Zappos.
SOCIALFISH | WEDNESDAY, FEBRUARY 27, 2013
[Social Media] The Keys to Effective Communication
The print media—newspapers and magazines—used to be a good general way to reach large numbers of people, but people under the age of 30 tend not to rely on the print media for their information as much as previous generations. If you want to reach members of that generation, social media might be the better approach to take. This is the latest guest post from Steven Worth of Plexus Consulting. ——————-. It is an old lesson—saying something is not the same as being heard. Content of course is important. Potluck
GEOFF LIVINGSTON | TUESDAY, DECEMBER 18, 2012
[Social Media] Repurpose Traditional Media for Digital Environments
Many brands struggle to integrate traditional media with interactive environments. In particular, social media can challenge entrepreneurs and marketers. Here are three easy tips to repurpose traditional media for digital environments: 1) Take Photos in Physical Locations. You can use a photo sharing service like Instagram and cross post across major social networks like Twitter and Facebook. Do you have suggestions to bridge traditional to integrated media? Marketing ad annual report integrate Location logo marketing online photos social stories
SOCIALNOMICS | THURSDAY, JULY 2, 2015
[Social Media] 5 Ways to Build a Brand
Lock down your privacy: This is particularly true on social media sites. However, the best approach is to not post anything on social media you wouldn’t want the world to see. Building a brand, and maintaining it, starts the moment you go online. There are business brands and professional brands, and these two realms often overlap. Your reputation and brand are really all you have—it’s your first impression, so make it count. Fortunately, you’re largely in charge of your brand since most of it is built online. It’s something we can all do on a daily basis.
ARI HERZOG | THURSDAY, AUGUST 9, 2012
[Social Media] Wondering If Mobile Technology Kills Creativity
What is most worrisome troubles for me, a working photographer and filmmaker, is that we will face the same challenges brought from other social media sharing sites. When he's not blogging, Ari helps brands improve their digital media marketing. This is a guest blog post by Jordan Mendys. Over the last decade we have seen a rise in mobile technology and mobile applications like never before. Each new cell phone that comes out not only boasts an amazing amount of data storage and speed capabilities, but boosts camera megapixel ability as in DSLR cameras of a few years ago.
COLLECTIVE THOUGHTS | FRIDAY, NOVEMBER 16, 2007
[Social Media] Stop Steampunk SEO, Start Being Friendly to Your Peers
In web 2.0 we also speak of the social web. The social web is not a web of spiders anymore, it’s a web of humans. Webmasters, bloggers, social media users, readers, people who seemingly do not contribute anything but click. While you were determining the ideal keyword density others were socializing with their peers. Tags: Social Media competition friendly Google keyword stuffing link exchange meta tag optimization pagerank peers search engine submission seo start steampunk stop Steampunk laptop by Datamancer.net. Are you one of them?
MY CREATIVE TEAM THINKING | TUESDAY, AUGUST 9, 2011
[Social Media] Bad Marketer, Naughty Marketer
But now I was angry and pledged to deliver a SMBS (social media bitch slap) on the off-chance it occurred again. I’ve been in marketing communications since shortly after the earth cooled and I have seen a lot of poorly conceived advertising and marketing programs. But in today’s unstable market, I’m seeing some unstable marketing, too. For instance, about a month ago, I received a sort of desperate sounding note from a mortgage consultant that I didn’t know. So, even though he says he can reduce my monthly payment, why should I believe him? Guess what?
TRADESMEN INSIGHTS | THURSDAY, MARCH 11, 2010
[Social Media] 3 Facebook Tips to Protect Your Privacy
Facebook, one of the fastest growing social networks, has become one of the fastest growing forums for embarrassing photos, awkward wall posts and uncomfortable sharing. If you can’t avoid that, at least make yourself aware of the settings available on all social sites to protect your privacy. This entry was posted on Thursday, March 11th, 2010 at 9:00 am and is filed under Marketing Tips , Social Marketing. How Do You Measure Social Media Success? Would you show your boss those pictures from last weekend or your opinion about the new office policy ? Thanks.
SOCIALFISH | THURSDAY, OCTOBER 31, 2013
[Social Media] Six Sources for Nonprofit News
While I trust the curators thatI’ve selected on Twitter, Google Plus, Pinterest and other social channels to find and share relevant news and information, I especially love the nonprofit news roundups. They might include fundraising, social media, marketing/communications, and volunteering. Guest post by Debra Askanase, reprinted by permission from Community Organizer 2.0. ———— I don’t know about you, but I find it hard to keep up with all the news. It’s the most efficient means of reading the nonprofit news that I need to know. must-read. Others?
SOCIALFISH | MONDAY, MARCH 3, 2014
[Social Media] Cool Social Tools: Ravetree
Recently, I began considering the need for a full-featured “Social App Platform” that addressed the issue of privacy. After months of work Ravetree ( www.ravetree.com ) was launched as an ad-free social platform that includes useful apps such as file storage, a powerful calendar, and more. We offer a private social app, called a “Portal,” that can be used by businesses for a monthly subscription. Cool Social Tools This is the second in my new series of posts from software and app and tech vendors who have new tools they’d like you to know about. 1b2efgx).
SOCIALNOMICS | FRIDAY, FEBRUARY 7, 2014
[Social Media] Mobile Businesses need to be More Social
Social Media Spreads the Word. In the event you have not already thought of this, social media is a great means to spread the word. having a social presence to tout your mobile app is a win-win situation. The same holds true with Google+, as that social medium is now ranked second only to Facebook as far as its member numbers. As more businesses find the worth in having mobile apps, getting more social about it only makes sense. If your business has a mobile app presence, get more social about it in 2014. Photo credit: tapwalk.com.
ARI HERZOG | TUESDAY, MARCH 31, 2015
[Social Media] Why I Want Weak Ties
Related Stories How to Be Productive on Facebook Strategies and Tips on Social Media Marketing Like, Comment, or Share This. Media Productivity Facebook LinkedIn Facebook says : …you should only send friend requests to people you have a real-life connection to, like your friends, family, coworkers or classmates. LinkedIn says : …the basic type of connection is a contact you know personally and who you trust on a professional level. strong tie is someone who frequently and reciprocally communicates with you. once said that. Thanks for reading.
ENGAGE | TUESDAY, MARCH 15, 2011
[Social Media] What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t
Don’t bother with a company blog when you can build just as much traction on Facebook, Twitter, YouTube, and other social media outlets. Sure, their sites are also dotted with social media icons, but priority #1 is on getting someone to hand over their coveted contact information. Think about it: our daily activity has oscillated a lot over the past 5 years when it comes to how active we are on any given social platform. I f you want to have one of the most-read blogs in all of content marketing, the formula is actually pretty simple. All you have to do?
THE RELATIONSHIP ECONOMY | SATURDAY, JANUARY 29, 2011
[Social Media] Ideas Travel Where People Travel
The paper and writing spread new ideas leading to increased literacy, the scrapping of old philosophy and the creation of new social orders. Social Media applications are getting that migration routes are an excellent marker for “value flow” and therefore, cash flow. The Social Value creation process and astonishing opportunity will happen at the weak links between origin and destination of any product or service. Good ideas travel easily and far along trade routes. Ideas like irrigation, Apples, grapes and wine spread along the Silk Road. The Travel Economy.
JUSTIN LEVY | TUESDAY, JULY 13, 2010
[Social Media] Bain Capital Ventures Launches an Innovation Center | Justin Levy
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Bain Capital Ventures Launches an Innovation Center Written on July 13, 2010 by Justin Levy in community , entrepreneur , innovation , networking 1 Comment - Leave a comment! An opportunity to network through Bain Capital Ventures with companies in a range of vertical including: media, retail and restaurants, healthcare, financial services, and information technology. If youre new here or just an old friend, Id love it if you subscribed via RSS feed. United States License.
TECHIPEDIA: TAMAR WEINBERG | TUESDAY, DECEMBER 18, 2012
[Social Media] How More Calls and Conversations Will Provide You with Strategic Business Intelligence
Many of these challenges are addressed by creative executives, designers and media buyers and negotiators. One that tracks ROI in today’s complicated media environment while also producing results? Do I really know which media outlets are working well, and which ones are draining my budget? You will gain the ability to build a database of leads for future marketing efforts, analyze campaign results for media budget optimization, and examine a wide range of call data such as cost of calls, missed calls, and markets that produce the most results and bring you the most leads.
GEOFF LIVINGSTON | TUESDAY, OCTOBER 16, 2012
[Social Media] Creative Destruction in Marketing
Schumpeter’s economic theory of creative destruction means more now as we seek to apply norms and rules to all that is social and the way we interact. Without creativity, we cannot differentiate from the machine of automated digital communications and me, too approaches to search, social and content. It flies in the face of the social media purist’s beliefs about how it should be done, from automation to semi-private blogger gatherings. Image by Lost Star. The movement towards data-driven marketing makes creativity the most important asset they can offer.
JEFF KORHAN | WEDNESDAY, AUGUST 18, 2010
[Social Media] Locate Your Friends with Facebook Places - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « A Social Media Friendly Small Business File Tagging System | Main | Thank You Small Business Readers » August 18, 2010 Locate Your Friends with Facebook Places The new Facebook Places location-tagging feature that is due to launch any day now is sure to reignite the privacy debate. QR Codes for a Good Cause How to Encourage Social Media Sharing Training Your Mind The Dalai Lama and Business Actions that Engage Jeff Korhan Powered by TypePad
WAXING UNLYRICAL | MONDAY, MAY 4, 2015
[Social Media] Monday Roundup: PRSA Counselors Academy 2015
Why: “I think ‘community’ was just becoming a social media buzzword at the time. Emergencies never happen at a convenient time, do they? Emergency surgery prevented me from traveling to Laguna this past week for PRSA Counselors Academy 2015 … gah! However, since I’m there in spirit, I figured I’d help you get to know some of the presenters in this week’s roundup. 1. Training, Networking and Developing Your Personal Academy. Why: “Do you consider yourself a lifelong learner? didn’t always see myself that way. And why? ” 3.
LOUIS GRAY | THURSDAY, SEPTEMBER 25, 2014
[Social Media] Blogs Still Trump Streams for Longform Content With a Long Shelf Life
For many, the allure of instant feedback on social networks, and simple quantifiable levels of engagement are enough to call in quits on longer form content. In parallel, ten years into +Charlene Li ''s blogging, she writes, " You just can’t beat the engagement that social media platforms provide, something that blogs on their own can’t do." It''s not as if this is a sudden change, obviously. But when Facebook, Twitter, LinkedIn and so many other social streams emerged, people learned to communicate in real time. Analytics Blogging Lifestream Scoble social
SOCIALNOMICS | WEDNESDAY, JUNE 17, 2015
[Social Media] 4 Reasons Your Ecommerce Strategy Is Failing
Consider putting up advertisements on relevant websites that will attract the audience you are looking for, try promoting your business through Twitter or other social networks, or go with Google which is also great at targeting particular segments of the population. 2. Poor Social Media Presence. The ability to build a loyal following on social media could make or break your online business, depending on what it is that you’re selling. Photo by Stuart Miles at freedigitalphotos.net. 1. Nobody Knows You. Your Site Design Is Not Appropriate. General Web
WAXING UNLYRICAL | FRIDAY, MAY 13, 2011
[Social Media] Smear Tactics: Great for BBQ, but PR? Not So Much
Here’s what The Daily Beast had to say about this, as they call it, “skirmish : “At issue in this latest skirmish is a Google tool called Social Circle, which lets people with Gmail accounts see information not only about their friends but also about the friends of their friends, which Google calls ‘secondary connections.’ He does social media management for @ KimberMedia and teaches for @ bgckids. I remember the foul quite clearly. Though I’m not sure those are even legal to give in 8 th Grade boys’ “B team basketball.
THE RELATIONSHIP ECONOMY | MONDAY, MARCH 12, 2012
[Social Media] Wasted Social Productivity
While all things social are being touted as innovative ways to “produce things” the reality is that all things social are currently non-productive. You might say that social is much more productive than traditional advertising and marketing methods. Does the increase in hiring people with knowledge about all things social represent more production? So we must begin to ask how can we use all things social to improve productivity gains? We wonder why much of the on-line dialog about social media is about ROI.
CONVINCE & CONVERT | SUNDAY, JANUARY 19, 2014
[Social Media] Why B2B Marketing Must Embrace Ninja Customers
Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. Why B2B Marketing Must Embrace Ninja Customers is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Image from BigStock.com. We used to talk to a real person as a first step. To get familiar with the company. To learn more. To create bonds. Not now. tweet this ). No longer. There’s asymmetric information.
LOUIS GRAY | SUNDAY, JULY 3, 2011
[Social Media] The Secret 10 Step Guide to Giving Good Social
With the debut of new social media sites (like Google+ ), just behind it comes the inevitable lists of leaderboards and connections , as you can quickly find out who the big fish are in the new pond, or if new names are rising to the top. Beyond this tier, there's a second layer of folks who are quite visible on the social sites, even if what you know about their real lives pales in what you see online. Some Quick Tips on Giving "Good Social". 1) Be Interesting - Duh. work hard to give good social and I find people both doing well and not so well all the time.
ENGAGE | THURSDAY, APRIL 7, 2011
[Social Media] 10 Rules for Real Life Social Networking
image: roach-family ] Related articles How to Ineffectively Network Online (hubspot.com) Why Hide your Social Media Presence? Social Media Friends … with Benefits 3 Simple Social Media Lessons from the Bronx Zoo Cobra. Content Distribution Building Community Business Business card Business networking Facebook Hashable LinkedIn relationships Social network TwitterY ou probably already have Tammy Portnoy’s business card. In fact, she was likely at the event you went to last month. She’s been called a networking demon, and it’s true.
SOSHABLE | SATURDAY, OCTOBER 3, 2015
[Social Media] True Conservatives have been Right All Along
The visual nature of social media means that from time to time we will be sharing messages that should resonate for our audience. To see more of them, which are great for sharing on social media, simply click on the Messages category. There are two prevailing stereotypes that are touchstones for attacks from the opposite political side. For liberals, they have a tendency to proclaim that conservatives are racist. For conservatives, we often feel like liberals are stupid.