SPIN SUCKS | FRIDAY, AUGUST 27, 2010
[Social Media] #FollowFriday: Shelly Kramer | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 27 2010 #FollowFriday: Shelly Kramer By Gini Dietrich | Email | Print | 12 Comments | I started following Shelly Kramer on Twitter, gosh, more than a year ago because she is F-U-N-N-Y! as a best social media blog by a woman.
KIKOLANI | FRIDAY, SEPTEMBER 16, 2011
[Social Media] Fetching Friday – Resources Mashup & Matt Cutts on Blackhat SEO
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Tips for Creating Posts That Will Spread on Social Media – If you want a post that is going to spread like wildfire, you have to consider the following when creating your content to ensure that your post will be given extra social media love. Social Media / Social Networking. Have Your Registered for Blog World Yet? So what are you waiting for?? Blogging / Writing.
MINDJUMPERS | MONDAY, NOVEMBER 22, 2010
[Social Media] New creatives at Mindjumpers
The issue in finding the right creatives is actually finding out what skills you need to strengthen the team with – and it’s a creative team with sole focus on social media – so there is not a lot of knowledge “we did that – and that really worked well” around. When it all gets boiled down social media is dialogue and communication, a lot of conceptualization and text, so we also went on the lookout for a talented concept developer and copywriter. With a background in both literature and advertising, Jesper holds a MA in Media Studies from Aarhus University.
TWIST IMAGE | FRIDAY, SEPTEMBER 9, 2011
[Social Media] The Fleeting Value Of Content
What a grand world this would be if I was the only one Blogging about New Media, Marketing, Advertising and Communications. The HubSpot Blog published a post yesterday titled, Shelf Life of Social Media Links Only 3 Hours , that looked at a new report issued by the URL shortening service, bitly. If that doesn't get you thinking about your content as media and as a marketing imperative, I'm not sure what will. new media. social media. Most content screams into an empty universe. No matter how good the content is. Content is short. Content is long.
TWIST IMAGE | TUESDAY, MARCH 8, 2011
[Social Media] Making Sense Of The Mess
It's a mass media lie that was perpetuated by the original Marketing and Advertising executives as a way to strong-arm brands into coughing up their dollars to line the pockets of the advertisers and media companies. and yes, thank you, Social Media) for us to see - in living color - a semblance of a truth. Mark's right, smaller, stronger groups are where influence lies, but there is no correlation between that and a specific media channel. mass media. media channel. media company. social media. It's a game (err. "Who?"
CREATIVE RAMBLINGS | WEDNESDAY, SEPTEMBER 19, 2012
[Social Media] Make your Microsoft Outlook safer and slicker
Make your Microsoft Outlook safer and slicker was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Microsoft Outlook has been around for a while, and has become the standard for many people to communicate with customers, friends and family. For some, it acts as a mini-CRM tool, tracking conversations with customers. For others, it stores their primary calendar and keeps them organized. Whatever you use it for, chances are good that [.] Guest Posts Tips email productivity Microsoft Outlook microsoft outlook tips
ENGAGING BRAND | TUESDAY, JULY 15, 2014
[Social Media] Productivity Tips #1 -How to Save 30 Hours per Month
The irony is that business have meetings about how social media is a time wasting activity! 'You know the feeling. You arrive at your desk in the morning. You look at your to-do list and then your calendar… when are you going to get some work done? What excuse can you make for not getting the action points done? You feel stressed and annoyed that if you had a clear calendar then you may actually get something done. Imagine if you had an extra 31 hours per month to do rather than talk, to think rather than hear excuses – wouldn’t that feel great. 31 hours!…
SIMON MAINWARING | FRIDAY, JULY 5, 2013
[Social Media] Speaker Shout Out: Coca-Cola, UN Foundation, and charity: water at the 2013 We First Seminar
'Early-bird registration for the 2013 We First Social Branding Seminar ends today and we promise that our second annual Seminar will be unlike any other conference you’ve attended. The 2013 Seminar is designed to help business leaders tell the story of the good work they’re doing in ways that build their company’s reputation, bottom line, and social impact. We’re His team won two consecutive honors by PRNews as “Public Affairs Team of the Year” in 2012 and 2013, and he blogs at GlobalExtrovert.com about fatherhood, public relations and social media.
KYLE LACY | MONDAY, JULY 26, 2010
[Social Media] Keep Your Friends Close and Your Followers Closer
Social media is a tool the should be used to help others speak about you. What’s more important:What you say or what others say about you? When it comes to your brand what matters most to you? Are you self promoting and only allowing good comments to be posted? Where do you draw the line? When there’s a negative comment do you delete it? My suggestion is to leave it. Although, it may not be a good or accurate reflection of you it lets others see that you’re real. We’re not perfect and we can’t make everyone happy. The bad comment won’t ruin you. It’ll give you credibility.
KIKOLANI | FRIDAY, AUGUST 10, 2012
[Social Media] Fetching Fridays – Resources Mashup & Happy Little Clouds
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Social Media / Social Networking. The Beginners Guide to Running a Social Media Contest – So you’re ready to launch your first social media contest on Twitter, Facebook or Pinterest. The Ultimate Guide To Social Media Scheduling – I always suggest scheduling updates. The Resources Mashup. Blogging / Content. But don’t be fooled. Lessons My $1.8
KIKOLANI | THURSDAY, FEBRUARY 3, 2011
[Social Media] Fetching Friday – Resources Mashup & Returning From Vacation
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. resources for small businesses a great list of social networks, answers, bookmarking, and other sites that are essential for a small business. What SEO and social media have in common – five things you must have to be successful with both. Social Media / Social Networking. The Resources Mashup. Blogging / Writing. Making Money Online / Online Business. Back From Vacation.
JEFF KORHAN | THURSDAY, JULY 12, 2012
[Social Media] The Business of Professional Speaking
It’s interesting that my focus today is digital marketing, because when I founded my first business in 1988 we did not have the Internet – no email or social media, and even cellular phones were quite uncommon. So, are you one of those motivational speakers? This is a question I’m often asked. When you are a professional speaker you have to be prepared at every turn to explain what exactly it is you do – as well as how and why. Sometimes I’ll admit to being a motivational speaker just to get the conversation going. So, here goes. Practice is essential.
TWIST IMAGE | WEDNESDAY, DECEMBER 22, 2010
[Social Media] The Social Element Is Everywhere
It goes something like this: "all media is social media." Media (or anything) only becomes social when there is an opportunity for those who are consuming it to react back at it with some kind of interaction. The thing is, by doing so in a world where people are getting more and more used to having an interaction back and forth with their digital media channels, the more anti-social a brand can look. When people can speak back, the social engagement is implicit. Everything online and in the mobile space is social. media.
TRADESMEN INSIGHTS | THURSDAY, JULY 25, 2013
[Social Media] What’s a #Hashtag? And 5 Ways to Use Them in Marketing
Hashtags have become a standard part of online conversation and stretch across many social platforms. Mostly this happens on Twitter but permeates into other social media use. Marketing Tips Social Marketing facebook google Instagram linkedin pinterest social marketing social media tumblr twitter Vine 'Today we have a post from Rachel Kerstetter, Sonnhalter’s PR Engineer, answering one of the questions she’s frequently asked and sharing some tips on how to use hashtags. Whether your event is online or offline, it will have a presence. Contests.
IT'S JOSIP NOT JOSEPH | WEDNESDAY, JUNE 30, 2010
[Social Media] As Life Moves Beyond Web 2.0…
And to go along with this social media and smart phone craze, everyone has experienced the effects of the economic meltdown, continuing environmental concerns and a slew of other issues. Neither is the online growth of traditional media. Many of the things we use – the smart phones, pads, Xbox, TVs and laptops to the apps, social media, the web and Xbox Live – not only overlap in functionality but also in purpose and use. The Social Media Revolution is one of the greatest paradigm shifts to occur within modern society. We’re not mind-readers.
IT'S JOSIP NOT JOSEPH | WEDNESDAY, JUNE 30, 2010
[Social Media] As Life Moves Beyond Web 2.0…
And to go along with this social media and smart phone craze, everyone has experienced the effects of the economic meltdown, continuing environmental concerns and a slew of other issues. Neither is the online growth of traditional media. Many of the things we use – the smart phones, pads, Xbox, TVs and laptops to the apps, social media, the web and Xbox Live – not only overlap in functionality but also in purpose and use. The Social Media Revolution is one of the greatest paradigm shifts to occur within modern society. We’re not mind-readers.
SOSHABLE | SATURDAY, SEPTEMBER 17, 2011
[Social Media] @PaulCarr – You’re Always Welcome Here
Understaffed, under-edited, underfunded, under-achieving, the site has been a nice niche blog for those looking for help with social media, particularly for business. You can, of course, get a job with any publication that’s willing to “take a risk on a loose-canon journalist with a tendency to speak his mind regardless of who gets offended (which excludes very few outside of mainstream media publications) and they could probably offer a little more money than we can. Blogs Social Freshness paul carr soshable techcrunchWhy should he? That’s it.
TWIST IMAGE | FRIDAY, SEPTEMBER 2, 2011
[Social Media] The Myth Of Reciprocity And The Social Life Of Brands
The mindset in this instance is to think of your brand as a media entity. There is no doubt that the more people that a brand is following, the more opportunities they are creating to get their message to spread to more and more people (and this includes these individuals and their social graphs). Reciprocity in the social life of online media should mean that if someone connects with you, you should reciprocate and connect back - sight unseen. media. media hacks. online media. online social network. social graph. social life.
T2 SOCIAL | SUNDAY, AUGUST 24, 2014
[Social Media] The Three Ts of ContenTTT Creation – Type. Tone. Timing.
First and foremost, you’re going to want to figure out what type or types of content resonate most with the audience you are trying to market to on social media. Early on in your social business strategy, you should have identified a target social client persona. While social media is all about being social, people are social in very different ways. 'When it comes to content creation, there are a few very important criteria to consider. Effective content creation and promotion builds off of a carefully laid out content strategy.
BLUE FOCUS MARKETING | TUESDAY, NOVEMBER 19, 2013
[Social Media] Looking for a Holiday Gift for Your Employees? @SocialEmployee Makes a Great Gift! #df13 #socbiz #dreamforce
Naturally, we can’t think of a better holiday gift for your team than our Amazon best-selling book, The Social Employee: How Great Companies Make Social Media Work. As we demonstrate in the book, a company’s social employees are its brand ambassadors to the outside world. As a blueprint for building a successful social business, The Social Employee offers comprehensive ideas and solutions that will inspire you and your staff long after the last gift has been opened. You can order The Social Employee through a variety of online retailers.
TWIST IMAGE | SUNDAY, OCTOBER 7, 2012
[Social Media] What You Need To Know About Converged Media
Rebecca Lieb was on the show a while back to promote her business book, Content Marketing - Think Like a Publisher - How to Use Content to Marketing Online and in Social Media (you can listen to that conversation right here: SPOS #316 - Content Marketing And The New Advertising With Rebecca Lieb ). At the time, she had recently joined the Altimeter Group and was about to release a research report that was co-authored by Jeremiah Owyang titled, The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media. earned media. owned media.
TWIST IMAGE | SUNDAY, OCTOBER 9, 2011
[Social Media] Brand Like A Rock Star
media hacks. online social network. social media 101. social media marketing. Episode #274 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Think about some of the most iconic bands in the history of rock n' roll. It can be anybody and everybody from U2 and the Grateful Dead to KISS and AC/DC. While the guitar riffs stick in our brains like gum on hot cement, there's something more powerful happening beneath the surface: these rock bands are all amazing brands. Enjoy the conversation. advertising. itunes.
TWIST IMAGE | SUNDAY, JULY 31, 2011
[Social Media] Power, Influence And The Social Web
Schaefer over at Grow Blog just published his first business book, The Tao of Twitter , so beyond a conversation about why the world needs another book about Twitter , we also spent a boatload of time discussing and dissecting power, influence and the Social Web. media hacks. online social network. social media 101. social media marketing. Episode #264 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Mark W. Enjoy the conversation. awaken your superhero. bite size edits. blogging. blue sky factory.
ARI HERZOG | SUNDAY, AUGUST 28, 2011
[Social Media] Questioning Why I Still Use Twitter
Shonali expands: Whether you’re using social media for personal reasons or business, there’s nothing like carefully nurturing relationships, especially those that start with an @. Their tweets range from nonprofit communications to public administration to social media marketing. Ari Herzog provides social media marketing and editorial services to the nonprofit and public sectors. Media Musings Facebook LinkedIn networking TwitterPhoto by darnok. Bill Dorman and Shonali Burke probe into the efforts of friendship and internet relations. find the.
CONVINCE & CONVERT | THURSDAY, APRIL 3, 2014
[Social Media] Expion – Top 50 Brands Social Media Report
'And from Expion , a free report on the top 50 retail brands’ social media use in 2013. yz (Hidden) Blog Sponsors yz (Hidden) Podcast Sponsors
CONVINCE & CONVERT | WEDNESDAY, MAY 23, 2012
[Social Media] Abandonment Issues – What To Do with Content Archipelagos
Would your organization’s content assets, social media networks and web/mobile properties all be aligned and grouped in a cohesive, self-supporting structure? You often see this when organizations try to incorporate a lesser known social media network or platform (e.g. If this is the case, reference it in blog posts, promote it with existing social media channels. If you have uncovered a social media channel that requires more love and attention, dedicated time and resources to support it, and provide reference links from other networks.
FIFTH GEAR ANALYTICS | FRIDAY, AUGUST 20, 2010
[Social Media] Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 2 of 2)
You have these grandiose ideas of making a super-duper, fire breathing, social media site within 2 weeks. Megan Jasinski. In the first of these two posts , we talked about the marketing marathon. I outlined how to define your business objectives and tap into your Marketing Analytics Coaches before you start the big race. Now start sharing your objectives and plans with your operational partners – in a kick-off meeting of sorts. The more they know about the big picture and what your main goals are, the better they will be in supporting you to meet your marketing goals. Tweet This!
SMALL BUSINESS MAVERICKS | TUESDAY, DECEMBER 30, 2014
[Social Media] Algorithm Cruelty and Human Misjudgment
Social media has put every error in judgement under a microscope and then broadcast it into a reputation management challenge. 'By now, you probably have seen the “Facebook Year in Review” storm over the way that some users were presented with painful memories from the past year in a happy sort of way. Eric Meyer, an expert web designer, became the inadvertent spokesman for the opposition when he took issue with the practice on his blog. His recent post on the whole subject has some very good points for any business that has an internet presence to consider carefully.
JEFF ESPOSITO | FRIDAY, SEPTEMBER 23, 2011
[Social Media] Five for Friday – Mailed in Edition
While out there I had the pleasure of getting together with some really good friends while also presenting at the Word of Mouth Association’s part of Chicago’s Social Media Week. Most Companies Don’t Measure Social Media Integration Value. Searchmetrics helps bridge the social, SEO gap. This was a fast but good week, and I got back in from Chicago in the wee hours of the morning today. So thanks to Gini Dietrich, Rebecca Denison and Daniel Agee for the good times. Hope your week was just as good. Stop Kidding Yourself, You’re VERY Replaceable.
TWIST IMAGE | MONDAY, JANUARY 30, 2012
[Social Media] Blogging Is Dead. Here We Go Again
500 brands have killed their Blog is more likely connected to a lack of vision and conversion model than the popularity of a Social Media platform. social media. Less and less of the Inc. 500 are Blogging. Blogging is dying. ReadWriteWeb 's post, Blogging Declines Across the Inc. 500 , was bound for linkbait heaven. Who doesn't love dumping on a once popular platform - especially when it looks like it is being abandoned by corporate America and the bigger brands? 500 has found a huge drop in the number of companies maintaining corporate blogs over the past year.
JACOB MORGAN | TUESDAY, DECEMBER 22, 2009
[Social Media] Social Business Means Collaborating Internally and Externally
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Social Business Means Collaborating Internally and Externally View Comments December 22nd, 2009 I had the opportunity to write an article for Jennifer Leggio over at Zdnet on the importance of internal and external collaboration. External collaboration occurs between a brand and its consumers via social media channels or platforms such as blogs, wikis, Twitter, or online communities. Social CRM, and Social Media strategies. Web 2.0
SPIN SUCKS | MONDAY, DECEMBER 6, 2010
[Social Media] Why Groupon Should Have Taken the Google Deal
Their founders all hit the media circuit like conquering heroes. The popularity at Facebook has peaked, in my opinion as privacy issues, excessive bragging and just plain social fatigue have kicked in. Now don’t get me wrong, I’m a huge tech company fan, and an even bigger fan of the power and transparency of social marketing. Will it suffer the inevitable fatigue most social apps suffer? Besides, they’ve already made the only social media movie they are going make. Guest post by Rusty Speidel , founder of Rowdy.com. History. EA.com?
CONVINCE & CONVERT | MONDAY, JULY 2, 2012
[Social Media] The Power of a Question
Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America , The Social Habit , The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. Election exit polling data to all major media outlets. The Power of a Question is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. When I was 30, I lived in a largely rent-controlled building in New York City with my (then) girlfriend, who was also my age.
DIVA MARKETING BLOG | WEDNESDAY, JUNE 6, 2012
[Social Media] Pinterest Before You Begin To Pin
Like every other social network (inclding blogs) Pinterest helps you continue to tell the stories/promise/values behind your brand including the people who are its heart e.g. clients/customers, donors, volunteers and staff, etc. Review your social media strategy as well as marketing strategy. Identify content that is 'pinable' on your site and social platforms. The second question, almost before another breath is taken, is "What can we pin?" . Keep Pinterest in perspective. End of story. Beginning of story. Of course it has to support goals. see below.). Goals II.
GEOFF LIVINGSTON | SUNDAY, MAY 15, 2011
[Social Media] The Unwritten Rule on Talking About Clients
Burson’s statement doesn’t cut the mustard for owning the issue, and seems to slough off responsibility on Facebook and the media for smeering Google. In recent years, social media has changed that with some personalities flashing their client rosters in updates and blog posts like Foursquare badges. These practitioners know that while a social media personality may make a splash for a client, they need capacity internally for social media to have authenticity, and build long term relationships with a community. Image by Hamed Saber.
SOCIALNOMICS | WEDNESDAY, MARCH 18, 2015
[Social Media] How To Create Personal Relationships with Customers in a Non-Personal Digital World
An effective marketing strategist will use social media, e-newsletter, blogs and other forms of digital media to create a following. Make your customers look forward to receiving your weekly e-newsletter and/or reading and sharing your social media posts. Also, watch their social media accounts to learn what is important to your target audience. If you are short staffed, companies like Global Response can help out by providing social media monitoring services. 'We live in a world where a tweet has now replaced a handshake.
TWIST IMAGE | SUNDAY, MAY 6, 2012
[Social Media] It's Not About Advertising. It's About Creating A Brand Movement.
online social network. social media. Episode #304 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #304 of Six Pixels Of Separation - The Twist Image Podcast. Scott Goodson is the founder and CEO of StrawberryFrog , an advertising agency that is looking to help brands cultivate cultural movements. Most recently, Goodson published his first book, Uprising - How To Build A Brand And Change The World By Sparking Cultural Movements. Enjoy the conversation. advertising podcast. blogging. cultural movement.
TWIST IMAGE | FRIDAY, MARCH 16, 2012
[Social Media] 10 New Books Worth Checking Out
Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark W. Social TV - How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile by Mike Proulx and Stacey Shepatin. often make the argument that TV is a passive media and as media and technology companies try to make it more social, they may uncover a bigger challenge: how do we make a passive media an active one? active media. digital media. passive media. social media.
GEOFF LIVINGSTON | TUESDAY, OCTOBER 16, 2012
[Social Media] Creative Destruction in Marketing
Schumpeter’s economic theory of creative destruction means more now as we seek to apply norms and rules to all that is social and the way we interact. Without creativity, we cannot differentiate from the machine of automated digital communications and me, too approaches to search, social and content. It flies in the face of the social media purist’s beliefs about how it should be done, from automation to semi-private blogger gatherings. Image by Lost Star. The movement towards data-driven marketing makes creativity the most important asset they can offer.
JACOB MORGAN | MONDAY, JUNE 14, 2010
[Social Media] Introducing the New Chess Media Group!
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Introducing the New Chess Media Group! View Comments June 14th, 2010 So I know you’ve heard me talking a lot about our new site design and it’s FINALLY live at Chess Media Group.com thanks to our friends over at Blue Sail Creative. This new site launch actually means quite a lot for Chess Media Group; essentially it’s our first real site geared towards the enterprise and mid-size market. Social CRM, and Social Media strategies.
KOKA SEXTON | FRIDAY, MAY 8, 2009
[Social Media] friendfeed Explosion
FriendFeed is a service which, instead of layering a meta-network on top of all your other social networks, will create a news feed incorporating them all much like the Facebook news feed. It’s an idea that isn’t too difficult or bothersome for social network users to adopt. FriendFeed aims to be a one stop shop for all your social networking updates and news items. They’ve brought their expertise to a slightly different area: social network aggregating. Once a dormant social site that I used only for aggregating my rss feeds has now become a full fledged community.
DANNY BROWN | FRIDAY, MAY 7, 2010
[Social Media] 17 WordPress Plug-Ins To Help Improve Your Blog Experience - Danny.
multi-media makeover for your blog, it lets you insert media, video, online profiles and more into a link, which then opens up a box on your post page. You also have the option to have a site-specific social search and share bar enabled as well. With social networks playing such a big part in blog traffic, it’s important to offer your readers a way to share your posts with their networks. Although social search is becoming just as important as traditional search, web surfers still need to find your blog. couple of things. So… on with the list.
WRITTENT BLOG | MONDAY, NOVEMBER 10, 2014
[Social Media] 5 Myths About Copywriters You Believe
Social media for networking and content promotion. Some copywriters have a background in traditional media. Social media data mining for trending topic discovery. 'Copywriters are seriously misunderstood. Public perception of professional content marketers can range from air-headed creatives, to hard-driving advertising executives. I’m here to inform you that not everything you saw on Mad Men rings true. Not even a little bit. Content marketing is now a $118 billion industry , and it’s growing each year. Copywriters Just Write. Image source.
WRITTENT BLOG | FRIDAY, APRIL 18, 2014
[Social Media] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
How To Write Great Headlines That Earn Clicks | Social Media Today. Great information for those looking to create headlines that are sharable across social media platforms. 'Learn How To Write Killer Headlines. Quit wasting your time agonizing over how to write killer headlines that will get your blog posts read. Yes, it is still true that 9 out of 10 people will never look further than reading your headline, but that doesn’t mean writing them should be a pain-staking ordeal. Our List of 25+ Resources To Help You Learn How To Write Killer Headlines. Great tool.
BLUE FOCUS MARKETING | THURSDAY, MAY 24, 2012
[Social Media] Unveiling New Logo for #Nifty50 Kids
Members of the marketing and social media communities were thrilled to see their hardworking colleagues gain the recognition they deserved, and we are very proud to be bringing the awards back for a second year. finance, education, B2B, health, sustainability, security, media, etc.). This year, we also wanted to add a social brand purpose to the event and its sponsors. After careful consideration, we finally settled on our third goal: 3) Provide positive social good through the contribution of technology devices to underprivileged children. Nifty50
SPIN SUCKS | THURSDAY, OCTOBER 11, 2012
[Social Media] The Name Game: ‘AAAA Taxi’ Won’t Cut it Anymore
Ken Mueller is the owner of Inkling Media , a social media marketing and communications consultancy in Lancaster, Pa. Today’s guest post is by Ken Mueller. What do you think when you hear Spike’s Salon & Spa? Joe’s Garage says one thing, but what about Fifi’s Garage? The name of your business is important. It says a lot about you, and it can convey all sorts of information: From what you do to who you are, and what your mindset is as well. You can’t always just go with the obvious or what may have worked for others in the past. The Game of the Name. Probably not.
PUSHING SOCIAL | TUESDAY, MAY 18, 2010
[Social Media] Mr Bezos – Amazon is Making a Big Mistake –
Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social Mr Bezos – Amazon is Making a Big Mistake – by Stanford on May 18, 2010 Spread it! We rule the social media playground. Go Social baby – We got this. tweetdiner Let’s Meet on Facebook Featured On Pushing Social / Social Media / Mr Bezos – Amazon is Making a Big Mistake – WordPress Admin Bad Behavior has blocked 704 access attempts in the last 7 days. It will prove to be your White Whale. You too!
SOSHABLE | TUESDAY, OCTOBER 22, 2013
[Social Media] Why Facebook’s New Publishing Tool is a Threat to Twitter
Facebook is already the highest traffic-sending social media site out there, but those numbers are misleading. They are banking on major media outlets to pay them for more exposure. If they can take dollars from publishers, television, and other media outlets, it could hurt Twitter in their bread and butter business. If they can take over media promotions as well, Twitter might be left with a big chunk of their advertising dollars (as well as their hopes for the future) heading to their nemesis. How to Use Social Media When on Vacation.
SOSHABLE | SATURDAY, AUGUST 17, 2013
[Social Media] Is Your Mobile Social Campaign Up to Snuff?
When you launch a campaign to market anything through social media, a major part of the process is the use of apps. The above are some apps that can help take your social media campaigns to the next level. Why Hotels Should Be Embracing Social Media. Don’t waste those screens: these social TV apps help you tap into the modern viewer. In which a Groupon employee blackmails a restaurant: This… Featured FourSquare Guest Post Local Mobile Social Offbeat business Customer flickr Foursquare groupon marketing Socia Twitter yelp
CREATIVE RAMBLINGS | TUESDAY, OCTOBER 29, 2013
[Social Media] Guest post: 5 tools to make life easier for busy bloggers
For the rest of us, here are five tools that can help you save time with your blogging (and social media management, posting, analyses and everything else blogging entails). You need to research information, upload images and manage a handful of social media accounts. 'The following is a guest post by Elizabeth Phillips. Her bio is at the end of the article. While the life of a blogger may seem glam to the average reader, the truth is that blogging makes a busy life that much busier. For those few bloggers who do get to sip coffee all day, I envy you.
SPIN SUCKS | MONDAY, DECEMBER 8, 2014
[Social Media] Best Webinars of 2014
Since watching this webinar, Lindsay has been all about social proof for everything we do. Intranets, Internal Communications, and Building Social Capital. In the fourth of the best webinars of 2014, he helps you build a case to get your organization to adopt social media as part of a company-wide culture shift. Call it social business. But during the webinar, Lindsay will take questions from attendees in the chat box and Ellie will take questions on the social networks. And so, in order of the most popular, here they are! So there you have it!
THE RELATIONSHIP ECONOMY | MONDAY, FEBRUARY 20, 2012
[Social Media] Chasing Engagement With Ads Is A Waste
As all this social stuff continues to accelerate in both adoption and advancement one would think that advertisers ought to examine their thinking. Every major and local brand is rushing into social media, Facebook Fan Pages and every social tool available. Would you spend $12.4 Billion a year on ads that no one sees? advertisers spend nearly $40 billion a year for online advertisements, but 31% of their ads are never seen. That means $12.4 billion will be wasted on U.S. online ads this year. That sounds ominous for the health of Web content. How about you?
THE RELATIONSHIP ECONOMY | THURSDAY, DECEMBER 22, 2011
[Social Media] The Wrong Social Predictions
As the end of the year approaches predictions about next year’s key social technology trends arrive from the pundits. It as if the “mirror on the wall” reflecting the past developments turns into “fortune telling of future developments” There are a lot of fortune tellers with different perspectives to justify their predictions and the media, both old and new, elevate these predictions and the masses stand in awe of the predictions and those that predict. Dion Hinchcliffe just posted his 12 social business predictions for 2012.
THE RELATIONSHIP ECONOMY | SUNDAY, DECEMBER 12, 2010
[Social Media] Wasting Social Productivity
While all things social are being touted as innovative ways to “produce things the reality is that all things social are currently non-productive. You might say that social is much more productive than traditional advertising and marketing methods. Does the increase in hiring people with knowledge about all things social represent more production? So we must begin to ask how can we use all things social to improve productivity gains? We wonder why much of the on-line dialog about social media is about ROI. Send article as PDF.
THE RELATIONSHIP ECONOMY | SATURDAY, JUNE 19, 2010
[Social Media] Feeling the Cluster Funk?
While occasional cleansing, in a Schumpeterian sense, is good for industries, the extreme volatility takes a horrendous toll on that invisible turbine of the economic engine – social fabric. About Dan: Dan Robles is the Director of The Ingenesist Project, a private think tank in Seattle that predicts and specifies elements of the next economic paradigm as built on a platform of social media. Series Navigation «Crowdsourcing The New Exploitation Nielsen & McKinsey: Another Social Shift?» Uhmmm…sorry to break the news, it ain’t gunna happen.
THE RELATIONSHIP ECONOMY | MONDAY, AUGUST 9, 2010
[Social Media] Social Strategy Comes After Philosophy!
It is obvious that organizations now focusing on “social strategies have indeed got the “cart before the horse. According to a recent survey by the Internet Advertising Bureau, only a fifth of marketers in well know organizations view social media as a core element of their marketing strategy. One reason quoted by the report is the difficulty of demonstrating return on investment, but yet everyday we’re seeing a proliferation of opinions about “social strategies as the core for effectively using all things social. Are you ready?
ENGAGING BRAND | THURSDAY, MAY 15, 2014
[Social Media] How to Know You Are Doing The Right Job
The social media world loves dignity - both in success and in defeat. 'When you close the lid on your computer tonight, there is only one question to ask. Success comes from hard work; hard work on doing something you love towards your goal. Tweet this ). We spend a lot of time wondering what the customer wants, delighting the customer.quite rightly. But the easiest way to do that is to be the most loyal customer of what you do. . Here is a little checklist to ask yourself to see whether you are proud of your work. P = Purpose. R = Rewarding. O = Own. U = Understand. D = Dignity.
WHAT SPINKS THINKS | MONDAY, OCTOBER 26, 2009
[Social Media] Mentor Monday: The Wrong Way to Mentorship
The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals Mentor Monday: The Wrong Way to Mentorship Photo cred: Miles Tsang Having a mentor is a privilege. It should not be taken advantage of. If you want to build a healthy mentorship, here are some things you SHOULDN’T do: 1. Do not approach someone to be your mentor with a one sided agenda. Some mentors may not expect anything in return for their advice but that’s not something you should assume. Take Sarah Merion and Lewis Howes as a perfect example of a mutually beneficial mentorship.
JACOB MORGAN | MONDAY, AUGUST 15, 2011
[Social Media] Forget “Voice of the Customer,” What about “Voice of the Employee?”
It’s really interesting to me to hear about how many people are familiar with customer facing social tools yet not familiar with emergent collaboration tools which can be used to connect employees and allow them to collaborate with one another. We develop command centers, social media programs, micro-sites, communities, in person events, unique loyalty programs, and a host of other things. Social Business voc voe voice of customer voice of employeesDon’t you think it’s time we focus on our employees? What say you? Collaboration Enterprise 2.0
DANNY BROWN | TUESDAY, NOVEMBER 5, 2013
[Social Media] The Assumption of Dumbing Down the Message
The Assumption of Dumbing Down the Message originally appeared on Danny Brown - Social Media | Marketing | Influence under a Creative Commons license. 'This is a guest post from my wife Jacki. She’s the author of Starting Over and Standing Up , the first two books in t he Starsville Saga. version of this post originally appeared on her blog , but I wanted to share it here as I feel the question of definition, and the assumptions we make when it comes to dumbing down our own messages, transfer well to business and marketing in general, as well as our own blog communities.
KIKOLANI | FRIDAY, NOVEMBER 18, 2011
[Social Media] Fetching Friday – Resources Mashup & Petting Owls
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The secret is to tap into the power, speed and instant accessibility of social media. Social Media / Social Networking. 10 Reasons Why I Opted-Out of Klout – Reasons why one social media persona decided to leave Klout which links to a post on how to do so yourself if you so choose. The Resources Mashup. Blogging / Writing. It’s probably in these recaps!
TWIST IMAGE | SUNDAY, MAY 11, 2014
[Social Media] Time To Get Your Freak On
He also wrote books like Social Media 101 and Google Plus For Business. What some people may not know, is that he is also the cofounder of the PodCamp new media conference series, and has spent over sixteen years trying to help others understand technology, media and how to create a more human/humane kind of business. Whenever we get around to doing a Media Hacks podcast, he is one of the guests. media hacks. social media. social media 101. It used to be easy. Then he became a kinda big thing on Twitter. blogging. brand.
ARI HERZOG | FRIDAY, MARCH 4, 2011
[Social Media] Working It
Ari] seems like he wants to get on in life and he is a city councillor – but he spends time on this social media stuff – almost like he is working on a thesis or something. Rafting photo by Jordan. Answering my call to action earlier this week, David Bennett stung me with his response. I’m not working on a thesis. But I know why David writes that. I’m working to succeed in something that is bigger than me. am working to define my brand and my services succinctly that anyone can understand who I am and what I do. am not working at an organization. Strategy branding
DREW'S MARKETING MINUTE | SATURDAY, OCTOBER 25, 2014
[Social Media] This marketing summit promises to be extreme!
Michele Scism of Decisive Minds: Her topic is, Social Media: Quit Wasting Time & Start Making Money. 'Are you looking for an edge? Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit , 6 small business experts will reveal their secrets to get more leads, convert more sales, win more clients, and make more money without driving themselves crazy or spending their last dime. Now, you can do it too! In just 6 hours, you’ll revolutionize how you grow your business.
SOCIAL WAYNE | FRIDAY, AUGUST 6, 2010
[Social Media] 8 recent examples of using QR Codes for marketing and/or brand awareness
QR Codes recently have become a hot subject for marketing agencies and social media practitioners looking to stand out from everyone else to do something creative, cool and new. It seems that QR Codes are finally catching on in the USA. The geeks have been screaming about QR codes and talking about how cool they are for years and if you find the right geek you might even receive a business card with a QR code on it. QR which stands for “Quick Response was created by Japanese corporation Denso-Wave in 1994. QR Code is a matrix code (or two-dimensional bar code). Justsayin.
DANNY BROWN | MONDAY, APRIL 4, 2011
[Social Media] Review: Use Interviews to Increase Your Blog Traffic by Tim Jahn
Now and again, though, I’ll take a look at one that I feel is different enough and offers some solid advice for you, whether that be from a business angle; a social media angle; or – in this case – a blogging angle. Review: Use Interviews to Increase Your Blog Traffic by Tim Jahn originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. As a rule, I generally don’t have book reviews here. Walking the Talk. The reason?
GEOFF LIVINGSTON | MONDAY, NOVEMBER 12, 2012
[Social Media] Marketing, Jacking and Mining Memes
What this basically assumes is that you have enough social listening power to harness the chatter in your community(its) of choice. Larger enterprise like Dell already do this with their social media command center. The Huffington Post does the same, assigning stories to reporters on topics that bubble up in social communities. Image by MeMe. One bubbling trend in online marketing is meme marketing. Heck, there’s even a Pinterest board dedicated to the topic. Memes are ideas, behaviors or styles that spreads from person to person within a culture. Meme Mining.
BLUE FOCUS MARKETING | SUNDAY, MARCH 15, 2015
[Social Media] How Educators Learned to Embrace Social Learning by @mnburgess #education #EdChat
'We are excited to be participating in the upcoming IBM webinar, “ Changing the Learning Culture ,” where Blue Focus Marketing cofounder Cheryl Burgess and I will join Scott Edwards, IBM Product Manager, Smarter Workforce, for a discussion of social employees—focusing on the best training models and strategies for establishing an engaged, sustainable culture. The concept of social learning is quickly establishing itself as a foundational concept in workforce training. See what others are saying about The Social Employee and order your copy today! Dr. Paul J.
ENGAGING BRAND | WEDNESDAY, APRIL 23, 2014
[Social Media] Show 482 - Mike Sansone on Creating Successful Business Models
'The Engaging Brand podcast covers social marketing , business ideas and brand marketing tips. Remember as a subscriber you can download 30 Lessons on Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob. How social media means entrepreneurs must have a greater focus. The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips. Remember as a subscriber you can download 30 Lessons on Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob. Pod Casts
GREG VERDINO | WEDNESDAY, MARCH 31, 2010
[Social Media] Greg Verdino: PSFK Conference NY: are you attending? You should be.
Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « What is content? This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer. Pre-Order from AMAZON Pre-Order from BARNES & NOBLE Pre-Order from BORDERS Downoad My eBook Download my FREE marketing and social media eBook. You should be. You should be.
JACOB MORGAN | WEDNESDAY, JULY 30, 2014
[Social Media] Privacy is Dead and We Killed it
I’ve just talked about social media data above but what about your health records, browsing habits, purchases, financial data, or employment information? Although some of these forms of data might be considered to be more secure than others many social media users are actually publicly sharing this information online on their Facebook pages, Twitter accounts, Instagram photos, Foursquare check-ins, Linkedin profiles, or anywhere else you can think of. to use social technologies without we don’t want being able to see our information. What gives?
CONVINCE & CONVERT | SUNDAY, FEBRUARY 17, 2013
[Social Media] Youtility – The Marketing Strategy for the Age of Information Overload
It’s not about social media, it’s about marketing. Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution. Jay is the founder of [link] and host of the Social Pros podcast. Youtility – The Marketing Strategy for the Age of Information Overload is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Join the pre-release fan club at youtilitybook.com. It’s called Youtility: Why Smart Marketing is About Help Not Hype. tweet this).
KIKOLANI | THURSDAY, NOVEMBER 25, 2010
[Social Media] Fetching Friday – Resources Mashup, Black Friday & Cyber Monday Blogging Sales
The future of Facebook email and the social inbox – thoughts on a unified messaging system. Cash connections – who invested in social media? look at the past 12 months of Google changes in local, mobile, and social search as well as integrated search results and search speed. Segmenting social traffic in Google Analytics – a guide to learning more about your social media referrers. Social Media / Social Networking. secrets of social media conversion – infographic plus all of the juicy details.
SPIN SUCKS | MONDAY, AUGUST 22, 2011
[Social Media] What Microsoft Taught Me About Self Promotion
She works at Coherent Interactive on social media, website design, mobile apps, & marketing. Today’s guest post is written by Neicole Crepeau. Recently, Gini Dietrich wrote about Achieving Workplace Equality that referenced an article “A Rant About Women” in which the author said that women would go further if they were more self-promotional. Gini isn’t so sure we women need to be self-promotional, but I’ve found that tooting my own horn is an important and necessary part of doing business. learned that lesson during my 13 years at Microsoft. I wasn’t bragging.
CONVINCE & CONVERT | THURSDAY, JANUARY 16, 2014
[Social Media] Are You Getting The Most Out of Your Video Content?
Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management. is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Social Image of the Week 'The popularity and variety of video platforms provides a prime opportunity to reach a large number of people and leave a lasting impression. But, what’s the secret sauce or winning formula for successful video content? That’s enough to make any marketer go arghhhhhh !
SOSHABLE | WEDNESDAY, OCTOBER 24, 2012
[Social Media] What is Google Engage?
Read more Social Media News on The Soshable Blog. Google Search Engines Social Content Websites google adwords google engage help for agencies search engine marketingThere is a new addition to the Google Ads family, known as Google Engage. membership offered to businesses that reside in the U.S. and Canada that enables your company to grow via the help of an AdWords consultant. If you are eligible ( check all eligibility here ) than you will receive the ability to gain access to phone support, webinars and online training sessions. Sounds like a good plan!
KIKOLANI | THURSDAY, MARCH 24, 2011
[Social Media] Fetching Friday – Resources Mashup & Red Pandas
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. 17 ways to grow your blog from top bloggers – best blogging tips from the finalists of the Top 10 Social Media Blogs contest. Social Media / Social Networking. How to remove your name and profile picture from Facebook’s Social Ads – the privacy setting you need to make if you don’t want to show up in Facebook ads. The Resources Mashup. Red Pandas. Enjoy!
DREW'S MARKETING MINUTE | TUESDAY, APRIL 5, 2011
[Social Media] 3 blogging tools worth exploring
What social media tools are a must for business? A BackTweets’ email (click to see full size). BackTweets.com. This handy tool ( www.backtweets.com ) tracks any and all tweets that drive back to your blog, whether they mention you, your blog’s name or even your URL. That’s right — if they use a shortened URL, you’ll still get the info. I’ve subscribed by e-mail (it was free) so that every day, I get a simple report that shows all the tweets that drove people to my blog. I get a better sense of what topics draw more attention and sharing.
SOCIALNOMICS | WEDNESDAY, FEBRUARY 15, 2012
[Social Media] The Power of foursquare: Best Practices from Carmine Gallo, author of The Power of foursquare
Our friends, followers and customers learned the importance of incorporating foursquare, the fastest growing location-based service, into their social media marketing efforts. recalled the excitement about the vast opportunities related to location-based networks like foursquare when Mike Schneider discussed key takeaways from his book Location-Based Marketing for Dummies at our Awareness Social Media Business Summit. Social Media Marketing Best Practices and Social Media Marketing Mavens pages, and in our LinkedIn Social Media Marketing Mavens Group.
ARI HERZOG | WEDNESDAY, DECEMBER 1, 2010
[Social Media] 1 Word to Describe 2010 and 2011
Looking back at social media tips I’ve shared on this blog… I pondered if blogging should be scheduled , I dissected Britney Spears on Twitter , I elaborated why your quest to gain Facebook fans is silly , I decided I would openly network on Facebook , I explained why I left Foursquare , I shared how to reduce your email inbox , and I questioned how to define social media. Explain why you’re choosing that word. Now, imagine it’s one year from today, what would you like the word to be that captures 2011 for you? My word for 2010 is discovery.
ARI HERZOG | SUNDAY, JANUARY 5, 2014
[Social Media] My Social Networking Primer in 2014
With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that? wanted to create new social networking channels on some of the leading platforms and watch them grow. Put the "social" back in social media. realized that instead of creating new social networking channels, it made more sense to leverage my existing channels. want to be more interactive to increase the likelihood people will read my tweets and social updates.
TWIST IMAGE | WEDNESDAY, JANUARY 26, 2011
[Social Media] Get Paid To Watch YouTube, Play on Facebook And Follow Twitter
Marketing isn't easy, and as more and more new platforms and channels enter the fray (think about the Web, Social Media, mobile, etc.), As tired and boring as Social Media and Digital Marketing may be to you (if you're reading a Blog, you're already well ahead of the curve and would probably still be considered some kind of " early adopter "), it continues to be a growing and important niche within the Marketing world. social media. traditional media. Being a Marketer is not a profession of choice (for most). It's too bad. right now.
JEFF ESPOSITO | FRIDAY, SEPTEMBER 28, 2012
[Social Media] Tacky Tweet, Cookies and do you need a check-up?
Is it time for a social media check-up? Sure social media programs have been set up and are rolling along – question is, are they just there to get by? Happy Friday everyone! can say that no matter how much I love the NFL, I am still not sure I really like Thursday Night Football. Sure it is great for Thanksgiving, but every week? Not so much. How was your week? m looking forward to the weekend filled with family visits, brewing beer and clearing out some clutter via a yard sale. How about you? Habits of Extraordinary Bosses – quick, but good read here. slicksnacker.
DANNY BROWN | FRIDAY, MARCH 19, 2010
[Social Media] Taking Time Out for Health Reasons - Danny Brown
Michele Corona´s most recent blog post.Short Quiz to See if Social Media Marketing is Right for You? =-. Back to Business and Thank You - Connecting the dots from business to people with social media and community marketing says: April 22, 2010 at 6:09 pm [.] subscribe to danny subscribe by rss or network search this blog Lijit Search This Blog is Powered By Reader favourites Audi and the Super Bowl Social Media Shit Storm An Invite to Pimp Your Blog Are You Abusing Your Social Media Voice? Until the next time, take care. Enjoy this post?
SPIN SUCKS | THURSDAY, JANUARY 15, 2015
[Social Media] The Ultimate Guide to Media Interviews
In a past life, I did a ton of media training. Sure, we’ll prep clients for media interviews with an agenda or a list of anticipated questions, but it’s rare to do the two-day, cameras on kind of media training anymore. credit that to the evolution of social media and to owned content. And, of course, social media has made the need for us to be transparent so critical, the age-old messaging a PR professional would do is almost extinct. lie to the media can be very damaging. The Dos and Don’ts of Media Interviews.
CONVERSIONATION | SUNDAY, DECEMBER 23, 2012
[Social Media] On Twitter and real life: some love and some tips #socialsong
m working on a few trainings for a company to get their employees involved in a social business program. And I have a list of people I like to talk with, be it on Twitter or any other social network or in real life. Socially (dis)connected? Although I use probably all the social networks you do, I use most of them for work. The social network that suits me best? Anything that has to do with photography and creativity and a small local social network on which I can put some silly poems and connect with people I know in real-life. Some examples? Respect.
NOWSOURCING | TUESDAY, JULY 19, 2011
[Social Media] Harry Potter and Unexpected Internet Publicity
Email and social media sites like Facebook, Twitter, and Google+ make it easier than ever to quickly spread the word. Luckily, the social media team behind the Harry Potter series understands this phenomenon. Most children’s parents have either not seen these photos, or they follow celebrity gossip enough to understand that the media loves to report when celebrities break the high standards set for them by society. The internet is without a doubt the most unpredictable form of publicity out there. Anyone can instantly read what has been published.
SOCIALNOMICS | FRIDAY, MARCH 25, 2011
[Social Media] Homeless Radio Announcer with Golden Voice
Great to see a social media site like YouTube giving a homeless man with a golden voice a second chance at life. (Video: Watch this video on the post page). He’s known as the homeless man with the golden voice. Ted Williams, a recovering alcoholic and cocaine addict has been given a second chance; thanks to exposure on YouTube. local Cleveland Station will be using Williams to do voice-over work for the Cleveland Cavaliers. Quicken Loans has also agreed to give Williams a house mortgage free. Cavaliers owner Dan Gilbert founded Quicken Loans.
JACOB MORGAN | TUESDAY, MAY 31, 2011
[Social Media] Writing a Book on Enterprise Collaboration (Enterprise 2.0) With McGraw Hill!
We have seen quite a few social media books published over the past few months on social media and customer facing social strategy; but in my opinion (and many of my friends and colleagues agree) there is a lack of resources for organizations looking to deploy these social and collaborative tools internally for their employees (commonly referred to as enterprise 2.0); that’s exactly what this book is going to be about. Here we will also cover things such as resistance, governance, and the adaptive social business framework.
DIVA MARKETING BLOG | THURSDAY, SEPTEMBER 6, 2012
[Social Media] Interview With Author Sybil F. Stershic -- Share of Mind, Share of Heart
Since Diva Marketing is focused on social media I’m wondering how much of a nonprofit’s online engagement in social networks, e.g., Facebook, Twitter, LinkedIn, Pinterest, etc. Sybil Stershic: The degree to which a nonprofit uses social networks depends on the organization – its culture, mission, key audiences, etc. That said, social media is a wonderful way to grow share of mind and heart with mission-inspired content. That’s why social media guidelines and training need to be part of both Human Resources and Marketing policies.
TWIST IMAGE | FRIDAY, JULY 22, 2011
[Social Media] Monetizing Your Leaderboard
The trouble with new media is that it's hard to tell the pretenders from the the professionals. It's not all that hard to establish some kind of Social Media beachfront and - with a few tactical moves - quickly gain notoriety and respect in a digital kind of way, but you can't fake a portfolio. Social Media goes both ways. If you think someone is a fraud, why not leverage Social Media to figure it out. media hacks. new media. online social network. social media expert. You can't fake a track record, either.
BRASS TACK THINKING | THURSDAY, JULY 1, 2010
[Social Media] Laugh At Yourself, But Take It Easy
link] Storytelling Business Social Media Marketing PR & Technology Curated Stories July 1, 2010 [.] link] Mike Handy Great post… I love that it is a slight breakout from “Social media this, social media that blog posts I seem to read. Shes a writer, professional speaker, community and social media strategist, and has worked with businesses of all sizes to solve business problems through better communication. Except when they’re not. Where’s the line? Sure, being arrogant isn’t pleasant. Joy Good article!
ALMOST SAVVY | MONDAY, OCTOBER 4, 2010
[Social Media] Free LinkedIn Session Tuesday! (My birthday gift to you)
You are also invited to connect with others interested in social media on the friendly folks on the AlmostSavvy page on Facebook where we share news and tips. Are you ready to get more out of LinkedIn? You do know that it’s the most powerful online tool for your career, right? Whether you’re currently looking for a new job or not, having a polished presence on LinkedIn is not optional. Wondering why? Join me on Tuesday at 2:00 pm (Pacific Time) to find out. Do you have a LinkedIn account set up, but aren’t sure if your profile is set-up correctly?
THE RELATIONSHIP ECONOMY | WEDNESDAY, DECEMBER 29, 2010
[Social Media] You Are A “Social” Bank
What Does Your “Social Bank Do? You are a bank making and depositing social currency that gets transformed into economic value. The on-line world is filled with terms and definitions, models and ideas about the creation and trading of a new currency, social currency. Social currency is information shared which encourages further social encounters. Revenue, money, is produced when the exchange for goods and services is propagated by social currency. Your “Social Bank Trades Social Currency. What do banks do? You are a bank.
SOCMED SEAN | SUNDAY, MARCH 4, 2012
[Social Media] Tech Tip: Defraggle (Or Defragment) That Hard Drive For Better Computer Performance
I know it’s not directly related to social media, but I’m amazed by the number of people out there that complain about the slow speed of their computers who have never defragmented their hard drive. ” There’s even a running a joke with @socially_sarah who responded with “defraggled?” Unfortunately, as you create new documents, add new photos, surf the web, install new programs, and post social media updates to your social accounts, your data gets spread out across your hard drive. Right? Right! It gets fragmented.
SPIN SUCKS | THURSDAY, MARCH 10, 2011
[Social Media] Curiosity: An Essential in Every PR Pro’s Toolkit
As digital PR specialist at Mall of America , Lisa Grimm ’s time is devoted to developing and implementing social media strategy, community management and other marketing communications initiatives. Lisa Grimm has a strong background in integrated marketing communications, branding, public relations and emerging media. As digital PR specialist at Mall of America , Lisa’s time is devoted to developing and implementing social media strategy, community management and other marketing communications initiatives. What a lovely anecdote and framework for living.
ENGAGING BRAND | SATURDAY, JANUARY 16, 2010
[Social Media] Show 280 - The Challenges of B2B Marketing
The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « 6 Reasons NOT to do social media | Main | 10 Questions to Develop Your Brand » Show 280 - The Challenges of B2B Marketing Show 280 of The Engaging Brand leadership and marketing podcast is ready just for you. Kathy Garolsky on Social media can be your brand trigger! Show 302 - How Imitation Compliments Innovation Social media can be your brand trigger! Try GoToMeeting FREE for 30 days. Is B2B marketing easier?
CONVINCE & CONVERT | TUESDAY, JANUARY 27, 2015
[Social Media] 4 Things You Need to Know Before You Pitch
You may also find useful details on a publication or personal website’s bio page or in social media profiles. Those who are relatively new in their positions may not have inboxes as crowded as their more tenured counterparts, but they may also have a smaller audience and less social media impact. Where to learn: LinkedIn, bio pages, and social media profiles are again the best sources of information about past and current employment statuses. Mixed-media pieces. 'Image via BigStockPhoto.com. Work History. Target Audience. Need for Visual Assets.
GEOFF LIVINGSTON | WEDNESDAY, AUGUST 29, 2012
[Social Media] The Rise of Dynamic Content
Dynamic content harnesses database marketing to serve unique content to people based on a wide variety of factors, including their sales history, social media preferences, historical content preferences, and prior interactions with the company. 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns (Forrester). Today’s release of Hubspot 3 marketing automation software at the Inbound Conference marks the rise of dynamic content, a method of customizing the way individuals view content, images or actions.
SOCIALNOMICS | THURSDAY, JANUARY 31, 2013
[Social Media] The Social Help Desk Revolution
Every day social networks are growing at an alarming rate. This means that now for every five minutes spent online, one of those minutes is spent solely on social media sites. The Social Help Desk Revolution — Brought To You By Desk.com. Socialnomics customer support help desk online help desk social customer service social help deskWhile Twitter is averaging 250 million tweets per day, Facebook has grown to over 900 million active users. Every week over one million people view customer service related tweets, with 80 percent of them being negative.