ENGAGING BRAND | FRIDAY, JULY 1, 2011
[Social Media] Guest Post - Old School vs New Media Advertising methods
Anytime a new invention comes out advertisers begin the process of how to ultimately reach their target market through this new media. The funds that are not being spent on the more traditional forms of advertising are now being put toward the new interactive media. Social Media . Marketing joe baker advertising methods forms of advertising television commercials social media advertising + facebookThis week it is an article from Joe Baker . Advertising methods have been constantly changing since the dawn of time. News paper. Magazines. Billboards.
SPIN SUCKS | THURSDAY, OCTOBER 11, 2012
[Social Media] The Name Game: ‘AAAA Taxi’ Won’t Cut it Anymore
Ken Mueller is the owner of Inkling Media , a social media marketing and communications consultancy in Lancaster, Pa. Today’s guest post is by Ken Mueller. What do you think when you hear Spike’s Salon & Spa? Joe’s Garage says one thing, but what about Fifi’s Garage? The name of your business is important. It says a lot about you, and it can convey all sorts of information: From what you do to who you are, and what your mindset is as well. You can’t always just go with the obvious or what may have worked for others in the past. The Game of the Name. Probably not.
SPIN SUCKS | MONDAY, SEPTEMBER 13, 2010
[Social Media] Publicity Is Not PR. PR Is Not Publicity. | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 13 2010 Publicity Is Not PR. It is a social science that manages communication between an organization and its publics, not to mention that it provides an organization, or individual, exposure to their target audiences. friend said, “OH!
SOSHABLE | TUESDAY, OCTOBER 22, 2013
[Social Media] Why Facebook’s New Publishing Tool is a Threat to Twitter
Facebook is already the highest traffic-sending social media site out there, but those numbers are misleading. They are banking on major media outlets to pay them for more exposure. If they can take dollars from publishers, television, and other media outlets, it could hurt Twitter in their bread and butter business. If they can take over media promotions as well, Twitter might be left with a big chunk of their advertising dollars (as well as their hopes for the future) heading to their nemesis. How to Use Social Media When on Vacation.
TREY PENNINGTON | TUESDAY, JULY 6, 2010
[Social Media] What is word-of-mouth marketing
Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ What is Word-of-Mouth anyway? by trey on July 6, 2010 “Word-of-mouth marketing is the greatest thing since… “It’s all about stimulating word-of-mouth conversations… Okay. So, what IS word-of-mouth? As part of their quite robust celebration of ten years of doing word-of-mouth together, my friends at 1000Heads put together a compelling info-graphic to clarify the phrase once-and-for-all. It comes down to two simple reasons: 1. Molly Flatt and 2.
NET-SAVVY EXECUTIVE | TUESDAY, FEBRUARY 25, 2014
[Social Media] Poisoning the Online Well
For everyone else, this latest report should serve as a reminder of some of the risks in social media: Data quality risk People tell lies online—I know, but it''s true. Reputation risk We''re familiar with the concept of online reputation risk; corporate risk managers seem to think it''s almost synonymous with "social media." If your business has potential exposure to government opposition (from whatever country), your risk may come from a better organized and funded source than the usual unhappy former customer. Related: Can You Trust Social Media Sources?
GREG VERDINO | MONDAY, JANUARY 4, 2010
[Social Media] Greg Verdino: A teeny tiny peek at microMARKETING
This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer. Pre-Order from AMAZON Pre-Order from BARNES & NOBLE Pre-Order from BORDERS Downoad My eBook Download my FREE marketing and social media eBook. Search Social Media Speaking Trends Video Virtual Worlds Web 2.0 Although the complete draft was due to my editor on December 31st, I'm still pecking away at the last few chapters. So chime in. So chime in.
TWIST IMAGE | THURSDAY, AUGUST 8, 2013
[Social Media] Say Cheese! Instagram Allows Entrepreneurs To Start A Business In A Snap (Literally)
Kottke , recently reported about Kuwait''s booming Instagram economy , where anyone with an Instagram account is simply putting a price on whatever is in the photograph, and selling all of these unique, used, new or slightly altered products and services to those interested in the photo sharing online social network. Many individuals (and brands) tie their Instagram accounts to their Facebook and Twitter feeds, allowing those interested to connect more directly with the images, as they get easily syndicated across multiple social media platforms. online social network.
SOCIALNOMICS | WEDNESDAY, MARCH 18, 2015
[Social Media] How To Create Personal Relationships with Customers in a Non-Personal Digital World
One huge mistake digital marketers make is offering too many sales pitches. An effective marketing strategist will use social media, e-newsletter, blogs and other forms of digital media to create a following. Make your customers look forward to receiving your weekly e-newsletter and/or reading and sharing your social media posts. If you are not exactly sure what will entice your customers, then ask them. We live in a world where a tweet has now replaced a handshake. Photo Attribution: By Tomwsulcer (Own work) [CC0], via Wikimedia Commons. Good luck!
KIKOLANI | FRIDAY, DECEMBER 14, 2012
[Social Media] Fetching Friday – Resources Mashup & Kitten Hugs
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Social Media / Social Networking. 101 Social Media Marketing Resources – 2012 Edition – Here’s a monster list of 101 social media marketing resources (the 2012 edition) to help expand your knowledge of this ever-changing ecosystem. Use the social media ideas in this eBook to inspire your content marketing. Last Fetching Friday of 2012. Freelancing.
VERY OFFICIAL BLOG | MONDAY, SEPTEMBER 1, 2008
[Social Media] Making the case for social media in PR — Very Official Blog
About Why I Blog Very Official Blog Social Media Integration Means Business Making the case for social media in PR by Shannon Paul on September 1, 2008 If you’re struggling to understand how social media changes the role of PR, rest assured you’re not alone. Social media enthusiasts and evangelists, myself included, tend to get excited about tools and new technology, but it’s important to understand that the rest of the world is not like us. They think they can peruse a few blogs/social networks and dive in.
WAXING UNLYRICAL | MONDAY, MARCH 11, 2013
[Social Media] Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)
Richard very generously offered to give away a second copy of Share This , the excellent “social media handbook for PR” published by CIPR (it sold so well in Europe that Share This Too will soon be published ). Who got all messed up by switching back to Daylight Savings Time yesterday? Come on, it’s ok to admit it. Last week we were lucky enough to get Richard Bagnall of Gorkana back for a follow-up to his previous appearance on #measurePR. We had quite a few new folk attending the chat, which I always love to see. Here are a few excerpts. Thank you!
MOBILEGROOVE | TUESDAY, MAY 3, 2011
[Social Media] Content Discovery & Personalization Companies: Enter The 8th Annual Meffy Awards
MobileGroove is a media partner and I am honored that the Mobile Entertainment Forum (MEF) has asked me to join the panel of judges for the fourth consecutive year. I am also proud of my collaboration with MEF, which last year resulted in the introduction of the exciting Content Discovery & Personalization category. After all, the proliferation of app stores and our growing appetite for connected (and relevant) content across devices and platforms turns up the pressure on media companies and mobile operators to deliver us what we want ( before we ask for it). Use of mobility.
DIVA MARKETING BLOG | WEDNESDAY, FEBRUARY 2, 2011
[Social Media] Who Is Reading Your Blog May Be A Delightful Surprise
when you send your blog or community site into social cyber space it's never totally yours alone again. Girlfriend, it doesn't matter if you're writing on social media topics, manufacturing equipment or dirty martinis (3 olives please!). write about social media marketing, how it impacts branding and can be used to build stronger relationships. As expected marketers pop by and people who are curious about new media. about social media and its role in the job search process. I was honored. That's exactly what happened to Diva Marketing.
PR AT SUNRISE | TUESDAY, MARCH 29, 2011
[Social Media] Time To Fire Your Client? Five Steps to Take When Contemplating A Break-Up
How to hire a consultant to help you with social media and marketing (fletcher-prince.com). When should a PR agency choose to 'Fire' a client? At our best, PR people are diplomats as well as communications experts; core to good client service, we are taught, is honing your listening skills. Listen “between the lines” to uncover your client’s real needs, listen even when you disagree with what they’re saying. After all, the client is always right. Well, not always, but it’s a good rule of thumb to follow. But what happens when clients go from being challenging to abusive?
DANNY BROWN | MONDAY, OCTOBER 18, 2010
[Social Media] Service Shouldn’t Be a Dirty Word
Even social media isn’t immune to this malaise – look at the thousands of unhappy Facebook users when the company changes its front-end without asking users what they thought first? Years ago, I led a customer service team for a well-known telecommunications company in the UK. Despite its size, one thing that was always drummed into us was that no matter what the problem, have empathy with the customer and acknowledge that any verbal attacks are aimed at the company, not us. It did the trick. We knew that our company wasn’t perfect – which one is? Again, it worked.
ENGAGING BRAND | SATURDAY, JANUARY 11, 2014
[Social Media] A Smile - The True Engaging Brand Secret
Is Social Media Shabby Chic? Age is something that has never bothered me. I am one of those people that see age as a number - always have done, always will. have promoted yound and old alike because to me it is about talent nothing else. . There is one thing that I look for in people - can they smile both at themselves and at life. Not through plastic surgery but through the time tested art of laughing.if you find yourself laughing less, time to take stock and find something that will bring back that smile because without the smile, you will never be an Engaging Brand! Careers
ENGAGE | FRIDAY, APRIL 8, 2011
[Social Media] Me Data, You Jane
Social media took it from there—remember, it was a single, good story—and a firestorm of protest began in the streets. J ames Gleick has a big, beautiful brain. It’s like a triple-decker cruise ship of mind-blowing philosophies that finds ports of call in areas such as the rise of technology and its tanned, bikini-clad sister, communication. In his new book “The Information,” Gleick saves the most colossal party for the island known as data. In fact, he says the basis of the universe isn’t matter or energy— it’s data. Heady stuff, this. How does one begin? He later died.
WRITTENT BLOG | MONDAY, APRIL 22, 2013
[Social Media] 20 Exclusive Copywriting Tips Even Gurus Will Be Surprised to Know
Social Psychologist Charles Nemeth has found that arguments framed in “devil’s advocate” style actually strengthen the audience’s original position. 4. Integrate Social Sharing. Provide your readers with an easy opportunity for one-click social media sharing by embedding a Tweet-it button in your web copy. There’s a reason why traditional media typically follows a distinct format of “who, what, when, where, why, and how.” It’s because these criteria allow writers to communicate a comprehensive benefit to busy readers. Split Long Sentences in Half. Be Honest.
ONLINE COMMUNITY STRATEGIST | SUNDAY, MARCH 14, 2010
[Social Media] User engagement doesn't happen overnight « Online Community Strategist
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed User engagement doesn’t happen overnight March 14, 2010 in Community Engagement | Tags: online communities , user engagement Its one thing to charge someone with growing your membership, but quite another to truly understand what it is you’re asking. days ago This one caught my attention: Junk research, shabby journalism and social media. What are those resources you might ask? But wait! Serious swagger!
GEOFF LIVINGSTON | FRIDAY, JUNE 7, 2013
[Social Media] My First Novel, 19 Years in the Making
Without the business books, social media marketing experiences, and yes, failed attempts to find a publisher nine years ago, I would not have found the courage to release book myself. Image by Vindaloo. Over the past few months I babbled about a secret project in blog posts now and then. It’s time to lift the curtain and reveal the project. intend to release a science fiction novel at the end of summer. Here’s some more babble for you. Exodus (Book One of the Fundamentalists) has been 19 years in the making. Nineteen fricking long years. Check it out! and C.C.
BLUE FOCUS MARKETING | WEDNESDAY, NOVEMBER 13, 2013
[Social Media] A Holiday Gift Idea for Your @SocialEmployee #BlackFriday #socbiz #socialselling
Naturally, we can’t think of a better holiday gift for your team than our Amazon best-selling book, The Social Employee : How Great Companies Make Social Media Work. As we argue in the book, a company’s social employees are its brand ambassadors to the outside world, the engaged, thoughtful, and responsive men and women who work tirelessly to breath life and authenticity into your business’s mission, vision, and values. And with The Social Employee as their guide, your employees will be able to learn from the most cutting-edge social businesses in the industry.
SOCIAL MEDIA MARKETING | THURSDAY, MARCH 3, 2011
[Social Media] What Would @CharlieSheen Tweet?
What role does or should a public relations effort play with such a volatile client who is annexing social media platforms to get his message out? [ Editor's note: I originally prepared this post before Charlie Sheen got on Twitter. guess we don't have to wait any more - the real stuff is heads and shoulders above anything I could have come up with on my own. Almost four years ago (!) when Twitter began to hit a fever pitch coming out of SXSW Interactive , I found a post called What Would Jesus Twitter? What would @CharlieSheen tweet? need more roles like this: [link] 9.
TREY PENNINGTON | WEDNESDAY, AUGUST 25, 2010
[Social Media] Cut thru marketing clutter, connect w prospects, customers w 6.
Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Six types of stories to help you create compelling stories by trey on August 25, 2010 “As every traveller knows, tales shorten journeys, said the Innkeeper in the prologue to Geffrey Chaucer’s The Canterbury Tales. In short, tales, or stories cut through marketing clutter and help you connect with prospects and customers. Big idea: People don’t need more facts. They need more faith (See The Story Factor , 1st ed., p. 3). 15-6). hated public speaking.
IMAGINE YOUR REALITY | THURSDAY, NOVEMBER 10, 2011
[Social Media] Differentiating your business when its in transition
Up until now, I’ve mostly been known as a social media coach, but I’ve realized recently that I don’t enjoy social media in the way I used to. still see myself offering social media services, but in a different context. I’m in the process of transition with my business. What I’m transitioning is a holistic business coaching service. My business coach tells me I need to focus on explaining exactly what that means as well as focusing on differentiating it from business coaching in general. business Business reputation
DIVA MARKETING BLOG | WEDNESDAY, JUNE 6, 2012
[Social Media] Pinterest Before You Begin To Pin
Like every other social network (inclding blogs) Pinterest helps you continue to tell the stories/promise/values behind your brand including the people who are its heart e.g. clients/customers, donors, volunteers and staff, etc. Review your social media strategy as well as marketing strategy. Identify content that is 'pinable' on your site and social platforms. The second question, almost before another breath is taken, is "What can we pin?" . Keep Pinterest in perspective. End of story. Beginning of story. (Of course it has to support goals. see below.). Goals II.
JEFF KORHAN | WEDNESDAY, OCTOBER 6, 2010
[Social Media] How to Back-Up Your Facebook Information - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Business Referral Tracking | Main | Facebook Applications Dashboard » October 06, 2010 How to Back-Up Your Facebook Information Today Facebook announced three very interesting and useful features. Yet, privacy will continue to become a elusive creature as this social network evolves. Yet, privacy will continue to become a elusive creature as this social network evolves. the works! Now you have a copy, and so does Facebook. the works!
SOCIALFISH | MONDAY, DECEMBER 5, 2011
[Social Media] Deep dive on Social CRM at the ASAE Technology Conference
And this year, I’m even more energized about #Tech11. I’ll be facilitating a deep dive on Social CRM for Associations on Thursday, 12/8, starting at 8:30am. Deep dive means that we will actually have a good chunk of time together as a group to have meaningful thinking and conversations about how social media intersects with membership management. And, when it comes to the integration of social technologies into existing association tech, I anticipate that this session will set the agenda for the next year. Presentations Social CRM and ROI ASAE Tech11
CONVINCE & CONVERT | WEDNESDAY, JUNE 13, 2012
[Social Media] Why Stronger Visuals Help You Sell More Stuff
So you will be picking up converting traffic from these social channels and many more. As you’re planning the creative elements for your social efforts, considering the following: Consistency. Represent your brand consistently in all social channels, but allow for some differentation among them to keep the content appealing to the community. Use the images that you post on your social channels to tell a story about the lifestyle of your brand. About the Daniel Lemin: Follow @social_studio. If not panic, then what should the lesson here be? Storytelling.
DANNY BROWN | TUESDAY, JULY 12, 2011
[Social Media] Does Your Blog Embrace Mobile Browsing?
originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Some interesting figures about mobile browsing and user activity: 38 percent of web users in the U.S. access the web from their phone (or 89 million people). 53 percent of Americans using their phones to go online do so at least once a day. 65 percent of mobile users aged between 18-29 use their phones to go online. 43 percent of mobile users aged between 30-49 use their phones to go online. Centre your content.
DANNY BROWN | SATURDAY, AUGUST 28, 2010
[Social Media] Think Bigger Than You - Danny Brown
You might also like: Social Media Bashing is Boring as Hell You Scratch My Back If You Think YOU’RE Cold… Tags: Business , leadership , people 8 voices - share yours! communicates.With the amplification from the social web, that truism of leadership -- and branding, by the way -- simply cannot be ignored.Thanks for the nod to my blog post Danny. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Think Bigger Than You August 28, 2010 8 voices share yours! And it made me think. It is powerful.
GAURAVONOMICS | SUNDAY, APRIL 17, 2011
[Social Media] Five Reasons Why Corporations Must Move From Social Responsibility to Social Innovation
I have just started reading Jason Saul’s Social Innovation, Inc , one of the books on my Purpose/ Participation/ Profits reading list. Jason Saul gives five reasons why corporations must move from social responsibility to social innovation: 1. Consumers are more powerful than citizens, and are increasingly willing to vote for products and companies that stand for social change with their wallets. 3. Social issues like talent, governance, climate change, economic inequality and energy have now become business issues that can help or hinder profitable growth. 4.
GAURAVONOMICS | THURSDAY, APRIL 7, 2011
[Social Media] Will Anna Hazare’s India Against Corruption Campaign Tip into a Social Movement?
It seems that Hazare’s India Against Corruption campaign is attracting some serious support on the Indian social web. Will Anna Hazare’s anti-corruption campaign tip into a social movement on the social web? Will the retweets and likes result in lasting social change, or merely add up to aimless chatter? If you liked this post, consider inviting me to speak at a conference or workshop , or asking MSLGROUP to create a social media strategy for your brand. The campaign’s Twitter account @ janlokpal is also getting some traction.
IDACONCPTS | MONDAY, JANUARY 14, 2013
[Social Media] SEO in 2013: What to Expect
More and more social media sites have video at the center. SEO analysts around the world are constantly searching for the best ways to stay ahead of the optimization game. Here are a few SEO trends you can expect to see in 2013. Expect to hear the term SEO less often. Search Engine Optimization is used so often it has almost become cliché. SEO also is gaining a reputation for manufactured search engine status. Expect more and more SEO services to shy away from terminology that paints them as cheating the system and to embrace terms like content management. Expect even more video.
GEOFF LIVINGSTON | WEDNESDAY, MARCH 19, 2014
[Social Media] Easing Up on the Blog Throttle
Moving forward, online credibility will come from major initiatives like xPotomac , novels, books, photos, events and certain social networks. There is one exception, and that would be if I were to start blogging about social media marketing again three or four times a week. Frankly, I struggle writing one or two social media posts a week on the Vocus blog and here. Nor do I think that would be a smart business decision for Tenacity5 Media , and how I envision media evolving. A tension exists in my business life. So I’m going to blog less.
ARI HERZOG | WEDNESDAY, APRIL 11, 2012
[Social Media] …and Blog Comment Spam Continues
Ari Herzog is currently seeking a full time position in social media. With names such as SEO Forum, SEO Outsourcing, and Herbalife, it is pathetic that despite clear instructions that real names are required when adding comments, people continue to leave comments with their company names or other search engine optimized keywords. wonder if these people are following a manual when commenting. Do this, do that. also muse if human beings are commenting at all or if sophisticated robotic scripts are doing the work. Any questions? Connect on LinkedIn today. by Jack. Blog News comment
KIKOLANI | THURSDAY, NOVEMBER 24, 2011
[Social Media] Fetching Friday – Resources Mashup, 2011 Black Friday & Cyber Monday Deals
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Social Media / Social Networking. Steps To Boost Conversion From Social Media Profiles – 3 super-simple methods to boost conversion from social media profiles. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Business / Career / Making Money Online.
TWIST IMAGE | THURSDAY, JUNE 12, 2014
[Social Media] These Two Data Points Demonstrate What's So Wrong With Marketing Today
If these marketers are just talking about the branding capabilities of their display advertising spend, but dismissing the work they''re doing by connecting, engaging and sharing via websites, mobile apps and social media, then all is truly lost. We don''t count websites, social media, apps and more as part of our branding experience. What about when the mass media picks up on something that a brand does on YouTube (think WestJet ) or Facebook (think Oreo ), doesn''t that not count as an amazing branding opportunity? mass media. social media.
PUSHING SOCIAL | TUESDAY, AUGUST 17, 2010
[Social Media] #2: Fascination Power Blogging with Mystique
Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social #2: Fascination Power Blogging with Mystique by Stanford on August 17, 2010 Spread it! Subscribe to Pushing Social and I will send you my very best posts directly to your inbox Tagged as: blog marketing , fasinate , social branding , social media marketing Written by Stanford Im Stanford and I want to help you stoke your passion, spread your message, and help your blog get noticed and promoted. How about you? Don’t crucify me yet…hear me out. Use it.
SPIN SUCKS | THURSDAY, APRIL 23, 2015
[Social Media] Referral Marketing for Professional Services Firms
Websites, Google searches, social media, books, webinars, and blogs are the primary sources of knowledge and insight about a prospective firm’s expertise. By Sylvia Montgomery Professional services firms have long relied on referral marketing to demonstrate their value and get connected to prospective clients. But if you rely on your current clients for word-of-mouth referrals based on your work quality and responsive service, you are missing bigger opportunities. And potential referrers are avid consumers of these resources. Buyers are doing their own research.
CONVINCE & CONVERT | TUESDAY, JULY 2, 2013
[Social Media] Winning the Marketing Battle Between Help and Hype
The advent of the social web has changed things significantly, giving businesses a genuine opportunity to engage in a running dialogue with the communities most relevant to them. The majority of social media advice provided is incorrect – While social media has opened up a new way of business communication, it hasn’t triggered a new way of business behaviour (on the whole). I see so many business ‘doing’ social media as an add on to their traditional marketing activities or saying ‘how does this work socially’?
KIKOLANI | FRIDAY, AUGUST 24, 2012
[Social Media] Fetching Friday – Resources Mashup & How to Generate Good Ideas
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Over at the Social Media Examiner Blogging Club, I’m offering free blog reviews. Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. Social Media / Social Networking. The Resources Mashup. Blogging / Content.
SMALL BUSINESS MAVERICKS | WEDNESDAY, DECEMBER 26, 2012
[Social Media] E-readers, Tablets And Online Marketing
Still, I can’t help but wonder how a $99 tablet would affect social media marketing, mobile marketing, and e-book marketing. That would open up many more doors for small business owners to do more mobile and social media marketing , especially video marketing. I’m not saying any of this will come to pass, but it could. It seems that some electronic products manufacturers are considering the introduction of $99 tablets. But some of those may not be sold in the U.S. As it stands now, anyone can write and publish their own e-book very inexpensively.
TWIST IMAGE | MONDAY, AUGUST 4, 2014
[Social Media] LinkedIn Is The New Resume
It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. Social media allows us to enjoy each others joys. If you''re doing nothing in social media, you should still be on LinkedIn. digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). morning show. The segment is called, CTRL ALT Delete with Mitch Joel. and sadness. Are you addicted to your mobile? chom fm.
TWIST IMAGE | SUNDAY, AUGUST 12, 2012
[Social Media] How To Be Business Awesome (And UnAwesome)
While social media has put every company on the spot in terms of having to respond and do the right thing, not a day goes by when someone doesn't have a complaint that is blasted on Twitter , Facebook , YouTube and beyond. online social network. social media. Episode #318 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Will businesses ever get it right? Will they ever be able to please all of their customers all of the time. It's doubtful. What's a brand to do? Start Engaging , and a speaking career. blogging.
WAXING UNLYRICAL | MONDAY, MARCH 4, 2013
[Social Media] Reflections on xPotomac, Civility, and Being a Hook
xpotomac13 @ shonali ‘s volunteers for social scoring game. You see, I closed my presentation (on social scoring) and kicked off the Q&A by reminding folks of how Dino Dogan (Triberr founder and someone who is just as effervescent IRl as he is on the screen) had closed a piece he’d written on xP prior to the event : “When attendees could easily be the speakers, you know this conference will be the t**s.” xPotomac was a hit. Since BP shut its doors, we have dearly lacked a conference (or unconference, if you prefer) of that nature. Taking offense. Twice.
CONVINCE & CONVERT | TUESDAY, JULY 10, 2012
[Social Media] The Power of Authenticity
Jason Falls is the founder and CEO of Social Media Explorer and oversees its information products division that includes market research , events and a learning community . He is a leading thinker, educator, speaker and strategist in the world of social media marketing, public relations, digital marketing and communications. The Power of Authenticity is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. When you’re authentic, you’re true to yourself. You stand for something.
GEOFF LIVINGSTON | FRIDAY, DECEMBER 21, 2012
[Social Media] Any of Us Can Fall
None of us are as perfect as we seem online or in our business meetings or at social affairs. If you’d like to fight homelessness with social media, please consider a donation to my friend Mark Horvath’s charity Invisible People. Image by Gezze Bro. Last summer I shared on Facebook that I had seen a former mentor outside of Starbucks in what appeared to be a state of homelessness. Susan Kuhn asked me to blog about it. waited to publish the psot until I felt comfortable enough to discuss some matters, and so here we are. Far from it. Any of us can fall. Reality
TWIST IMAGE | SUNDAY, MARCH 20, 2011
[Social Media] The Future Of The C-Suite And Marketing
long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. We invited Jonathan Salem Baskin (author of Branding Only Works On Cattle , Histories Of Social Media - and others - and a contributor to Advertising Age ) to join us based on his recent Blog post, Not Another Suit. histories of social media. media hacks. online social network.
TWITIP | MONDAY, MARCH 14, 2011
[Social Media] The End of the 140 Character Tweet and its Repercussions
TweetDeck, which is highly, but not wholly dependent upon Twitter (it also allows users to connect to other social networks such as Facebook and Linkedin ), continued to operate normally during the shutdown. Neal is also the Cofounder and Co-host of the Addicted to Social Media podcast. A note from the Editor: After a too-long haitus, Twitip is back. We’ve got some great posts lined up, and we’re always looking for more. This post by Neal Wiser is the kickoff post to our return to a regular posting schedule. Thank you to all who have stayed with us! Or does it?
DANNY BROWN | TUESDAY, SEPTEMBER 10, 2013
[Social Media] Remembering Jacob Weiskopf – A Personal Post for National Suicide Prevention Week
Remembering Jacob Weiskopf – A Personal Post for National Suicide Prevention Week originally appeared on Danny Brown - Social Media | Marketing | Influence under a Creative Commons license. Related Stories Social Business or Humanizing Your Business Through Social? “Phoebus is dead, ephebe. But Pheobus was a name for something that could never be named…the sun must bear no name, golden flourisher, but be in the difficulty of what it is to be.” ” – Wallace Stevens. Life at 17 is meant to be so different. Remembering Jacob Weiskopf.
DIVA MARKETING BLOG | SATURDAY, MAY 2, 2009
[Social Media] Personal Branding - Beyond Your Resume
But as confusing as it was to figure out how to navigate this new way of presenting myself in 1997, it no way reaches the complexities that the Internet and social media have in impacting the brand called you. A few weeks ago I was talking with my favorite niece about the photos on her Facebook page. Toby/Diva Marketing : Looking at how a personal brand fits into an organization's brand, I can't help think of enterprises that have opened social media to their employees. It was Tom Peters' - the brand called you. Who am I anyway? Am I my resume?
PUSHING SOCIAL | MONDAY, JANUARY 30, 2012
[Social Media] These Blog Posts Always Get Noticed
That made sense because I really wasn’t all that passionate about copywriting. I was passionate about how social media could be pushed to achieve huge goals. I used that passion to infuse my next project with all the drama I could muster. I couldn’t crack the code. Copy Junkie, my second attempt at blogging, was failing fast. Even though the blog was packed with information and tips they were getting ignored. Copy Junkie still sucked wind. remember staring at my screen muttering – “What the hell am I doing wrong?” Their civilization has been nuked.
ADAM SHERK | WEDNESDAY, OCTOBER 24, 2012
[Social Media] Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It
To be fair I do write about PR and I occasionally cover sports and social media, so it’s not completely off base. 18, 2012) – Harlem Globetrotters CEO Kurt Schneider announced today that Brett Meister has been promoted to senior vice president of communications for the legendary team for which he has spearheaded successful domestic and international publicity campaigns for 15 seasons, placing the Globetrotters front and center in the media spotlight with their millions of fans. billion media impressions in 2012. So here is the complete press release.
CONVERSTATIONS | FRIDAY, MAY 16, 2014
[Social Media] SmallBizTracks Sub Clubs – Stay Informed
Related Stories Conversation Stations: Platforms for Your Business Do You Really Connect via Social Media Invitations? Coming Soon – SmallBizTracks Sub Clubs. An exclusive membership to SmallBizTracks allows you access to premium content, one-on-one coaching sessions, and an almost unlimited number of tracks in building your business presence. Coming this June… First Name. Email. SmallBizTracks Sub Clubs – Stay Informed is a post from: ConverStations. You just finished reading SmallBizTracks Sub Clubs - Stay Informed ! Consider leaving a comment! Small Business
SOCIAL WAYNE | TUESDAY, FEBRUARY 1, 2011
[Social Media] I’m joining Tech Media as Director of Digital and what it means for TriOut
It was announced earlier today that I have a new position with Tech Media. Below is the press release from [link] With over 10 years experience in technology and the social media sector Sutton, helps individuals, startups and businesses succeed in understanding how to communicate online via brand strategy, social networks and mobile marketing. Tech Media’s Scott Hedrick said, “We’re thrilled to add Wayne to our growing team, and believe he’s a great fit for where our organization is going”. as their new Director of Digital. What does this mean for TriOut ?
THE RELATIONSHIP ECONOMY | THURSDAY, JANUARY 13, 2011
[Social Media] Collaborative Production, Consumption, or Destruction?
Social Media provides an astonishing tool for a new form of social organization if and only if it can be used to beat the effects of collaborative destruction. Many important ideas are emerging related to collaborative consumption and the sharing of physical assets. The primary idea is that communities can save money and conserve natural resources. The most powerful byproduct of collaborative consumption, in my opinion, is that communities can organize around physical assets to produce what they actually need, not what they are told to need. Collaborative Production.
FIFTH GEAR ANALYTICS | MONDAY, AUGUST 9, 2010
[Social Media] The Secret Sauce for Successful Marketing Campaigns
About the Author: Wendy Boyce is the Social Media & Marketing Manager at SIGMA Marketing Group , a marketing analytics firm. Wendy Boyce. As the practice of marketing analytics is making a name for itself, businesses are starting to catch on that they’ve been capturing all this great customer information. These same businesses are now starting to realize they should consider using it! The selection criteria were created through a predictive model in addition to some customer and prospect segmentation. You’ve gathered up your responses. That’s not the end of the story….
PROBLOGGER | THURSDAY, FEBRUARY 12, 2015
[Social Media] 10 Quick Tips for Going Viral
Early on – with little expendable budget – done thanks to great content and great social media and outreach skills. The most basic element of going viral is ensuring that your content has easy pass through via clearly visible social sharing icons. It’s common sense why trending content gets higher click-through rates on social media; that’s the content people are interested in. In my opinion, longer posts tend to get more social media shares simply because the more verbose posts have an opportunity to offer more value to the readers.
KIKOLANI | FRIDAY, JULY 12, 2013
[Social Media] Fetching Friday – 20 Marketing Links
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Social Media / Social Networking. Tips to Bring New Life to Your Social Profiles – Social profiles: Update your social profiles to take advantage of the latest platform designs for Google+, LinkedIn, Twitter and Pinterest. The trick is to design an opt-in offer that is built to be shared on social media. The Resources Mashup. Blogging / Content. Business / Career.
CONVERSTATIONS | SUNDAY, APRIL 19, 2015
[Social Media] Week in Review: Posts and LIFT Shares, Apr 12 – 18, 2015
Also stay streamed in with the Mike Sansone Social Stream Week in Review: Posts and LIFT Shares, Apr 12 – 18, 2015 is a post from: ConverStations. You just finished reading Week in Review: Posts and LIFT Shares, Apr 12 - 18, 2015 ! Consider leaving a comment! Follow SmallBizTracks on Twitter or Facebook or on Google+. Related Stories Week in Review: Posts and LIFT Shares, Apr 5 – 11, 2015 Week in Review: Posts and LIFT Shares, Mar 29 – Apr 4, 2015 Week in Review: Posts and LIFT Shares, Mar. 22 – 28, 2015 What’s on Your ’15 Minutes’ Short List?
SOSHABLE | SUNDAY, NOVEMBER 8, 2009
[Social Media] Tom from MySpace vs Facebook
This video from Social Blade Theater is a quite hilarious. As a fictional depiction of Tom Anderson from MySpace joining and trying out Facebook, this video takes an offbeat look at the competition between social media giants. * * *. See more funny social media happenings on this Social Media Blog. Tags: Facebook Social Freshness YouTube social blade show Blast. Share it. The world should know: Blast.
STEPHEN P SMITH | WEDNESDAY, AUGUST 4, 2010
[Social Media] Turning Free Content Into Revenue
One of the commenters on Jason’s post, Mack Collier ( The Viral Garden ), hits the nail on the head with: …companies that are NEW to social media, wanting to use metrics and measurements that they are used to when using TRADITIONAL marketing methods to ‘get their message out there’. Attempting to DIRECTLY monetize social media efforts is the quickest way to ensure they fail. One of the best lessons that I learned from the SOBCon event that I attended in May was that blogging (and Social Media in general) should be treated like a business. mentality.
TWIST IMAGE | WEDNESDAY, JANUARY 11, 2012
[Social Media] What Is Your Marketing Trying To Do?
As Social Media became popular, I engaged in the argument that it's not about how many people your brand connects to (which is the main metric that traditional advertising looks at), but now we can better understand who these people are and what they're really about (wants, desires, level of care). Well, my thinking has evolved (dramatically) as Social Media and other digital marketing platforms have begun to take hold. That the brand is simply blasting a message into another media channel that is being used just like every other channel. media channel.
SOCIAL MEDIA STRATEGERY | SUNDAY, MARCH 11, 2012
[Social Media] Time for a Change
Over the last four years especially, I felt as if I was at the tip of the spear when it came to things like social media policy (this blog and my Twitter account were the first transparent, employee-owned, external social media properties), Enterprise 2.0 (I created our now 6,000 member+ Yammer community more than three years ago), and Gov 2.0 (I was on the Programming Committee for the first Gov 2.0 It was exciting to be among the leaders in the burgeoning social media community in the DC area, and I had a lot of fun in these roles. Consulting.
DANNY BROWN | FRIDAY, JULY 2, 2010
[Social Media] Leaving Your Comfort Zone - Danny Brown
You might also like: Using Social Media Right – For You Monitor your Twitter Niche with Monitter Picking Your Fights Tags: Business , comfort zones , growth 32 voices - share yours! In fact, "learning social media, out of my job and comfort zone" is what I use as the subhead on my blog.I Then I began my deep dive into learning and applying social media, reawakening a passion for life that is now taking me in exciting new directions. Im now engaged half-time to set up and be the voice of a Canadian business across several social media channels.
TAYLOR MAREK | SUNDAY, JANUARY 11, 2009
[Social Media] Updates + Holidays = Crashed Website
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Updates + Holidays = Crashed Website January 11, 2009 by Taylor Marek Hope everyone had an awesome Christmas and New Years! I’m finally back on track writing. Taylor is a 21 year old New Media Visionary on a Journey to change the World. What I thought would be a simple update from wordpress 2.5 to 2.7 on my site turned into a couple weeks of error messages. See you tomorrow (or later in the day if I decide to write another post )!
TAYLOR MAREK | TUESDAY, FEBRUARY 24, 2009
[Social Media] On the End of the Podcast Peer Awards
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me On the End of the Podcast Peer Awards February 24, 2009 by Taylor Marek Yes, it is true. You will find this article, as well as any podcasting article over at my premium site, [link] Here is the link: [link] Taylor is a 21 year old New Media Visionary on a Journey to change the World. What youve just read are some insights hes gleaned so far. 150) I was bought by Mashable! · Disclosure Log in
TAYLOR MAREK | MONDAY, JULY 6, 2009
[Social Media] #94: Who runs the boat, For all you diy's, and crunchpad
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me #94: Who runs the boat, For all you DIYs, and CrunchPad July 6, 2009 by Taylor Marek This one contains bloopers at the end! Back to the regular show format, though I changed a couple things. Good to be back in the hotseat! Finances : Who runs the boat? Are you the captain of your ship or are you letting someone else run it? Do you have a crew and a guide? Listen to find out. Business : For all you DIY’s Are you a one-man show in your small business?
KIKOLANI | FRIDAY, JUNE 17, 2011
[Social Media] Fetching Friday – Resources Mashup & Herding Cats
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Social selling and what it means to your business – a look at what sales 2.0 Social Media / Social Networking. 25 women who rock social media – a great list of women who will help you learn more about social media stategy (myself included)! The Resources Mashup. Blogging / Writing. Graphic Design / Web Design. Personal Development / Productivity.
SOSHABLE | THURSDAY, MARCH 14, 2013
[Social Media] Pinterest Has New Analytics!
Businesses are always clamoring for more analytics tools from the services they use, and now Pinterest is delivering an interesting new tool, sure to be a boon for any SEO company smart enough to invest in social media. We can only hope that social media sites continue to give us the analytics data that allows us to tailor our content to what people like, making the social experience more pleasant for everyone! Social NewsSuccessful marketing requires the ability to track and analyze and deduce, it’s what makes the industry exciting.
TWIST IMAGE | SUNDAY, NOVEMBER 21, 2010
[Social Media] How To Win Friends And Influence People (On Twitter)
He's not a Social Media Guru - and you know the kind of "guru" I am talking about. media hacks. online social network. social media 101. social media marketing. Episode #229 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. don't think you should follow back everyone on Twitter who decides to follow you. It didn't seem like a big deal to say it. It turns out it was. Mark W. Schaefer ). like debating Mark. We decided to take the gloves off and discuss it, right here. bite size edits.
WEB METRICS GURU | FRIDAY, NOVEMBER 4, 2011
[Social Media] Feedback from #scrmnyc and #smwf this week in NYC – Web Journal
For the last three days I’ve been pretty much non-stop, speaking at conferences here in NYC – first at the Social Media World Forum which was actually, a pretty good conference, based on content and who was speaking there – definitely with a more European bent. I had several really good conversations, was on a [.]. web journal #scrmnyc #smwf internet evolution
ONLINE COMMUNITY STRATEGIST | TUESDAY, FEBRUARY 2, 2010
[Social Media] Are your most active members suffering from depression?
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Are your most active members suffering from depression? February 2, 2010 in Internet study , social networking | Tags: "online depression" , Psychopathology , social networking Have you ever wondered how some members of your online community (or any community for that matter) can get so overwhelmingly caught up in online drama with people they hardly know? I know I have. This is a really interesting study.
SCOTT GOULD | MONDAY, DECEMBER 13, 2010
[Social Media] This Year’s Anti-X-Factor Campaign. Will It Work?
Perhaps the most fundamental event that marked the power of social media last year was the dethroning of Sim Cowell’s X-Factor by a Facebook campaign that put Rage Against The Machine in the Christmas No. Social is innovation and broadcast is duplication. Only a social campaign can beat the X-Facor like last year, and last year it was new. slot and beat the single released by the winner of the competition, Joe McElderry. The headline numbers were astounding: Reach of an average 13.9 million were beat by the value of under 1 million. This Year. Why you ask?
SCOTT GOULD | WEDNESDAY, AUGUST 18, 2010
[Social Media] The Key To Creating A Compelling Experience
You might well already create alternate experience realities. I’d like to know what they are… How do you think this translates into social media and mobile technology? Branding used to be all about market differentiation. When I saw your logo, read your brand promise, and used your products, the idea was that I felt different about your offering than I about your competitors offering. That’s the way it used to be. Today, we switch on the TV, and it’s often a hard job remembering what goes with what. Creating An Alternate Reality. More examples.
SCOTT GOULD | MONDAY, FEBRUARY 15, 2010
[Social Media] Creating A People-To-People Conference
It’s one thing for people to wax lyrical about a flat Social Media world, but another to sit that person down in front of 10 strangers. One of the greatest challenges that we face is to deliver on our ideas. On Saturday I asked the question on Twitter, “When it comes to ideas, what’s important? Making them accessible? Uniting people to ideas? Making ideas happen? Having lots, or a few? The resounding response was “making ideas happens. People-to-people is a world where action is more important than accolades. Like Minds as an example has no employees.
SMALL BUSINESS MAVERICKS | WEDNESDAY, MAY 11, 2011
[Social Media] About.Me: A Good Starting Place On The Web? | Small Business Mavericks
You can link to your Twitter, Facebook, YouTube, LinkedIn, and other social sites around the Web from your About.Me But you can drive traffic to your profile page from your active social networks, which makes it a worthwhile starting place if you are just getting involved in Internet marketing. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? still am. Here’s how an About.Me You get 50 free business cards just for signing up. YourName. It’s free.
CONVINCE & CONVERT | SUNDAY, JUNE 30, 2013
[Social Media] How Much Content Do You Need? Here’s a Formula
Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. Here’s a Formula is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Image from Bigstock.com. I was in St. Louis the other day, talking Youtility at an event put together by my friends at Standing Partnership, a killer reputation management firm. Also memorable was a great question from the audience.
CONVERSTATIONS | TUESDAY, MAY 27, 2014
[Social Media] 7 Mobile Apps Every Business Owner Could Use
And there’s a whole screen full of apps that can be employed for social media se – but that’s another post. There are a handful of mobile apps I think every business should have at the ready. These apps are tools that make it easier to manage, work, and connect with different aspects of your business. Evernote - This app is great for capturing and organizing thoughts and connections. The search features aren’t limited to text. You can capture on the fly, whether voice, text, photo, or to-do lists. It synchs across devices. Photo on pixabay by Mcability.
KIKOLANI | FRIDAY, SEPTEMBER 6, 2013
[Social Media] Fetching Friday – 20 Marketing Links
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Before we dive into the best posts of the week, just wanted to remind you that Blog Post Promotion – the art of promoting a single piece of content for traffic, engagement, and social shares – is now LIVE! Social Media / Social Networking. You’ll just get one email a week on Fridays with one post about blogging, business, SEO, and social media. The Resources Mashup.
TREY PENNINGTON | FRIDAY, JULY 2, 2010
[Social Media] How to get positive word of mouth advertising
Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ How to get positive word of mouth advertising by trey on July 2, 2010 With Facebook marching toward 500,000,000 users, it looks like social influence is gaining power. What business people are looking for are ways to tap into that power and generate positive word of mouth conversations around their brands and products. The good news is, it’s fairly simple to create buzz. Last week I was in London once again. There was none. We’re out of decaf.
CONVINCE & CONVERT | FRIDAY, JUNE 15, 2012
[Social Media] Boosting Content and Fighting Spam Using Google Author Rank
One of the overarching trends over the past 18 months in ranking factors is the increased importance of social signals. Links from Google+, Twitter and other social media players have become factors in calculating rank – and they are growing in importance. Over the past 18 months there has been increased speculation that the concept of “author rank” will play a more important role in determining the value of content (including links) that gets shared, especially on social media platforms. The Problem with Links. Not one. The Rise of the Author. Thank you Paul!
IT'S JOSIP NOT JOSEPH | MONDAY, JULY 19, 2010
[Social Media] Gen-Y's Living Life In Front of a Green Screen
And although this has always existed to some degree and extended with the introduction of the internet, social media and social networking has further helped allow anyone to become anyone they want. You may even act the same throughout the either social world. This is also what the social world helps you accomplish. Home It’s Josip Archives Let’s Talk The Word on the Web Gen-Y’s Living Life In Front of a Green Screen Written on July 19, 2010 by Josip Petrusa 0 Comments Tweet Share Save The lights are on. And the camera is rolling. Never. Right?
TWIST IMAGE | THURSDAY, DECEMBER 30, 2010
[Social Media] The Followship Of Twitter
It's an online social network. Social Media Guru. So much has been written about the "Social Media Guru." especially if what you have to say is about how to engage people using Social Media. social media guru. Full disclosure: I'm not the best at Twitter. Currently, when I put personal and professional time and effort into my online efforts, I prefer the focus to be on this Blog and the Podcast of the same name. You may be using Twitter for others things (and that's just fine). No bio. " No picture. Playahz. Period.
CREATIVE RAMBLINGS | FRIDAY, MARCH 23, 2012
[Social Media] Copyright violation reporting now easier: Pinterest updates terms
Pinterest, the giant pinboard-styled social photo-sharing website, updated its terms of services, as well as its acceptable use and privacy policies. News new terms of service Pinterest social media newsThe news was announced today on the Pinterest Blog by CEO and co-founder, Ben Silbermann, With these new terms, Pinterest addresses two major issues users had had with the platform. The first one is the company’s.
TWIST IMAGE | SUNDAY, SEPTEMBER 4, 2011
[Social Media] Podcasting + Advertising = Beancast
This is also episode #39 of Media Hacks. media hacks. online social network. social media 101. social media marketing. Episode #269 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. If you have never heard an episode of The Beancast podcast with Bob Knorpp , stop listening to this and pop over to check out (at least) one of his episodes. Along with being a writer for Ad Age , Knorpp's Beancast is a staple in the advertising industry news diet. Enjoy the conversation. advertising. bite size edits.
JEFF ESPOSITO | FRIDAY, APRIL 8, 2011
[Social Media] Five for Friday
How PR People are Destroying Social Media – While I don’t agree with everything that Brian Carter says in this post, his rant does point out the areas that usually clog up innovation in terms of institutionalizing social media as a way of adding value to their job. Five for Friday PR social mediaThe first week back in the office went without a hitch and flew by. Only thing I could have asked for was a “W” from the local nine who started the season 0-6 before heading into a weekend series with the Yankees, but it is the home opener so we shall see.
CONVINCE & CONVERT | WEDNESDAY, JULY 4, 2012
[Social Media] The Power of Data
As our use of social media increases, so does the amount of information we share about our activities, our relationships and ourselves. Since most people have at least one social profile, people are willing to give marketers access to social data in exchange for a personalized experience across the sites they frequent. The Power of Data is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. But data sitting in silos doesn’t help anyone. least of all the customer. Make discovery relevant.
PUSHING SOCIAL | THURSDAY, APRIL 3, 2014
[Social Media] You Should Study These 9 Beautiful and Strategically Brilliant Blogs (Especially #5)
As a content marketer you probably have spent time looking at the usual social media blogging examples but today, let’s examine 9 blogs in other niches that are crushing it. You won’t find staid sidebars, regurgitated social icon graphics, or overused self-help jargon anywhere on the blog. Do you look at other blog’s in your niche for design, content, and marketing inspiration? Well…don’t. While your peers may have stellar blogs, I believe that using them as a benchmark will cause you to create a slightly different version of their blog. Let’s get to it. 1: OkDork.
GEOFF LIVINGSTON | WEDNESDAY, OCTOBER 26, 2011
[Social Media] The Red Ocean Strategy of Miming Top Bloggers
It is usually followed by a long tail of similar voices that compete on many common aspects — types of content (text), topic (for example, social media marketing), customer (marketing managers), format (blog), and delivery (reader or social networks). With estabished loyal readers and word of mouth mechanisms in place (social network followings and RSS subscriber bases), top bloggers are almost impossible to unseat. A new marketing voice who wanted to break in and create a perception of thought leadership might feel overwhelmed. Image by hueystar. It is unique.
CONVINCE & CONVERT | WEDNESDAY, APRIL 3, 2013
[Social Media] Are Social Causes a One Click Pony?
Social Media Controversies Addressed, Fresh Each Week. If an Avatar Falls in the Forest… It is admirable – and remarkable – when causes “catch fire” in social media and become a meme. But do these temporal gestures of support have any impact? It’s not as if the Supreme Court is dialing up Sysomos to check social mentions before rendering constitutional decisions. Social Media’s Weak Ties. He was pilloried by the social community for this stance, and I’ll admit to writing my own stern rebuke.
SPIN SUCKS | WEDNESDAY, JANUARY 19, 2011
[Social Media] Gaining Respect for Yourself and the PR Industry
And on Monday, Les McKeown wrote “ Living with the Pregnant Widow , a tongue-in-cheek look at the so-called social media experts who, again, are stuck on the tactics and not on results (mostly because having a Facebook page or a Twitter account does not lead to business growth, directly). This perception of our industry is pretty rampant and it’s also why mainstream media such as The Economist write articles like, “ Public Relations: Rise of the Image Men.. And they didn’t check with one another before writing their perspectives. Ask questions.
SOSHABLE | FRIDAY, AUGUST 5, 2011
[Social Media] On My Reddit Birthday, I Contemplate Why More People Don’t Know
Social media is my life – I help businesses and organizations with strategies on Facebook and Twitter with the goal of teaching them that social media is more about listening than broadcasting. Reddit has been my daily escape for a long time. I use it to laugh. I use it to learn. I’ve always said that if social media sites could have their average users take IQ tests, Reddit would win by double-digits. Today is my 2nd Reddit birthday. should be happy, but I’m not. Why in the world don’t more people know about the site? Reddit
TWIST IMAGE | MONDAY, FEBRUARY 4, 2013
[Social Media] The New Digital Experience
It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second spot was extended, enhanced and otherwise optimized by the traction that it may (or may not) have received in the social media space. When marketing professionals talk up the merits of digital marketing and/or social media, there is a common trend to regress back to the traditional metrics that advertisers have been leaning on for far too long. dynamic media. media company. media hacker.
KIKOLANI | FRIDAY, FEBRUARY 17, 2012
[Social Media] Fetching Friday – Resources Mashup & HDR Skies
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The 100 Blogs You Need In Your Life – 100 blogs on entrepreneurship, blogging, Internet marketing, social media, SEO, niche sites, freelancing, affiliate marketing, and other topics to help you achieve the goal of leaving work behind. Social Media / Social Networking. So how do you get people to share you content across the social web? The Resources Mashup. Freelancing.
CONVINCE & CONVERT | TUESDAY, JULY 3, 2012
[Social Media] The Power of Content Strategy
For more on Joe, check out his personal site or follow him on Twitter @juntajoe The Power of Content Strategy is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. “With Great Power Comes Great Responsibility” - Uncle Ben to Peter Parker (Spiderman). As marketers, we now have the power to create content of all types and deliver them directly to our customers and prospects. It was not too long ago that this wasn’t the case. Unfortunately, just because we can, doesn’t mean we should. Think about that.
DANNY BROWN | MONDAY, MAY 9, 2011
[Social Media] Building an Audience with Commenting Communities: Smart, or Sleazy?
originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. This is a guest post by Danny Iny. Have you heard of comment trading communities? It’s a new fad that seems to be sweeping the blogosphere (or at least a few corners of it). Basically, the idea is that a bunch of people get together and agree to comment on all of each others’ posts. Some bloggers are experimenting with the idea , some love it , and others hate it. I’ve been thinking about this a lot lately.
TWIST IMAGE | SUNDAY, JUNE 15, 2014
[Social Media] The Future Of Digital Marketing
He''s written many successful business books ( Return On Influence , The Tao Of Twitter , Born To Blog and Social Media Explained ) and brings a wealth of real life experience to the discussion. social media explained. Episode #414 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. What do you think the future of digital marketing holds? Mark W. Schaefer brought forward his own thoughts in a very smart blog post title, The future of digital marketing will be built on fun. Enjoy the conversation. blogging. born to blog.
KIKOLANI | FRIDAY, AUGUST 17, 2012
[Social Media] How to Create Your Own Industry Recap, Resources, & Mashups
This Week in Social Media by Social Media Examiner – A weekly recap of the latest news and features directly from your favorite social networks and application providers. Google Reader – I have tons of subscriptions organized by the topics in my Fetching Friday (blogging, business, freelance, personal development, SEO, and social media). Photo Credit: Mrs. Magic. Examples of Great Recap Posts. Curious who else does regular daily or weekly recap posts? This one is a weekly recap of tons of photography links. Inspired yet?