TRADESMEN INSIGHTS | THURSDAY, MAY 27, 2010
[Social Media] Critical Tactics to Consider When Sending Out E-mails
Other posts you might find interesting: Will E-mail Be Replaced by Social Media? mail and Social Media are Tools B-to-B Marketers Plan on Using More of in 2010 E-mail Marketing for Industrial Markets: Common Mistakes to Avoid E-mail: Still an Effective Method to Reach the Professional Tradesmen This entry was posted on Thursday, May 27th, 2010 at 9:00 am and is filed under Marketing Tips , Traditional Marketing. How Do You Measure Social Media Success? We have found that the time of day is usually a key factor in the open rate. Thanks!
WAXING UNLYRICAL | TUESDAY, DECEMBER 28, 2010
[Social Media] How Reading Fairy Tales Can Improve Public Relations
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? If you are looking for ways to energize your public relations and social media efforts in the new year, you might want to re-read a fairy tale. Sign up post-haste! ), you’ll remember I profiled Dan Gordon and his use of social media. If anyone knows how to tell a story through social media, you do.
MY CREATIVE TEAM THINKING | TUESDAY, MAY 1, 2012
[Social Media] Crisis Management Series
Our digital colleague and social media public relations counselor, Rodger Johnson, has written a series for THINKing about issues management. Photo credit: click from morguefile.com. This post provides you a brief overview of each installment plus a link to get to them easily. How To Manage Issues Before They Become A Crisis - Organizations large and small, for profit or not, must struggle with issues that affect the way they do business. Learning how to spot, and take part in shaping issues can strengthen brand equity and give you a competitive advantage.
VIPER CHILL | WEDNESDAY, AUGUST 27, 2014
[Social Media] Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field
focused on SEO, PPC and social media when we started out. We quickly found social media to be a poor source of traffic for local businesses. As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Today I would like to introduce one of those people, Matt Prados, to the world. Matt has managed to build a 7-figure yearly revenue stream running his SEO business by targeting two specialist niches in the medical field. London Hotel.
CREATIVE RAMBLINGS | THURSDAY, APRIL 19, 2012
[Social Media] Browser Plugin Promises Better Facebook Searches – AllFacebook
See on Scoop.it – Social Media Tips and News A free browser plugin launching tomorrow promises to put a more powerful search bar onto your Facebook homepage. Sociabell promises to scour the entire web in addition to the social network, plus the ability to share search results with friends. See on allfacebook.com. Scoopit
SOCIALFISH | SUNDAY, MAY 1, 2011
[Social Media] No more Link Love Monthly…
Please follow me on Google Reader to continue to read lots of great relevant association and social media posts … Hopefully only for a while, but we are totally, utterly slammed. In a good way, of course, but we have to cut somewhere… I am, however, maniacal about “inbox zero when it comes to my Google Reader (from where of course I pulled the best stuff for my Link Love Monthly posts), and I share good stuff every day.
WRITTENT BLOG | MONDAY, JULY 7, 2014
[Social Media] The Only 7-Step Guide to Creating Content You’ll Ever Need
Social media. It’s simple, to-the-point, and best of all, it was created in about 2 whole minutes using the free graphic design tool Canva : Image credit: More in Media. Image source. Did you know the average person spends over 5 hours every day online ? And that internet usage continues to grow each year? There’s no shortage of people with an internet connection who are just waiting to fall in love with your company’s content. It’s now your job to win their hearts, minds, and wallets, by creating truly epic content. Know Your Audience. Or on a more personal level?
CONVINCE & CONVERT | WEDNESDAY, NOVEMBER 6, 2013
[Social Media] If You Can’t Afford It Apple Doesn’t Want You
Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. If You Can’t Afford It Apple Doesn’t Want You is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Apple Sauced. I was neither overwhelmed nor underwhelmed by the new versions of the iPad. I was just whelmed. At this point, are tablet owners really hoping for a device thin enough to fit behind a pencil?
LOUIS GRAY | SATURDAY, MAY 7, 2011
[Social Media] Quora Opens Doors to Self Promoters, Bias and Marketeers
But as the site's grown in visibility, attracting more a wider swatch of early adopters, including social media marketers, there has been something of a tug of war between those looking to keep the site pristine, lacking self-promotion, and those who are hoping to leverage the site as yet another outlet for branding and positioning. Quora's differentiation from more established but less respected question and answer forums has typically centered around the quality of the discussions and those participating. See Wired: Does Quora Really Have All the Answers? Quora Marketing
IDACONCPTS | THURSDAY, DECEMBER 6, 2012
[Social Media] 5 Apps That Can Improve Your Business
Simply input events, news, deals or whatever else you want to circulate, then hit the ‘go’ button and watch LocalVox fire it out to social media, websites, email and more. About the Author: Rob writes for digital marketing agency Vision Media. The cyclonic growth of the smartphone, and since then the tablet, has opened us up to a plethora of apps which, like the technologies themselves, have become smarter and more effective in a very short space of time. With that in mind, here’s a little list of apps that can help you on your way to business success. LocalVox. Expensify.
TWIST IMAGE | TUESDAY, SEPTEMBER 11, 2012
[Social Media] Quirky Turns Us All Into Sharks And Dragons
When product development meets social media, interesting businesses like Quirky flourish. social media. Have you ever seen the TV show Shark Tank or Dragon's Den ? Being an entrepreneur is hotter than ever. Individuals are starting to realize that global economic forces are abound, and that the sanctity of a traditional office job with a pension may be a relic of the past. Unless you're Kevin O'Leary (one of the judges on both Shark Tank and Dragon's Den), it's hard to find the money, resources and skills to take an idea and bring it to fruition. until now. Money?
GAURAVONOMICS | SUNDAY, APRIL 17, 2011
[Social Media] Five Reasons Why Corporations Must Move From Social Responsibility to Social Innovation
I have just started reading Jason Saul’s Social Innovation, Inc , one of the books on my Purpose/ Participation/ Profits reading list. Jason Saul gives five reasons why corporations must move from social responsibility to social innovation: 1. Consumers are more powerful than citizens, and are increasingly willing to vote for products and companies that stand for social change with their wallets. 3. Social issues like talent, governance, climate change, economic inequality and energy have now become business issues that can help or hinder profitable growth. 4.
PROBLOGGER | WEDNESDAY, DECEMBER 23, 2015
[Social Media] How to Create a Successful Editorial Calendar
Creating successful social media strategies for 2016. want you to think about things like themes, series, features, categories, post frequency, different mediums, visual content etc, which will help you narrow your focus and plan out a fantastic year of content that your readers will love (and importantly, that you will be excited about and enjoy creating!). I’d love to hear your thoughts in the comments, on the show notes , or on social media with the hashtag #TodayNotSomeday – and thank you for joining me in these few weeks of challenges. General
TWIST IMAGE | SUNDAY, OCTOBER 26, 2014
[Social Media] It's Not My Job Anymore
In fact, I can selfishly argue that digital marketing is more important than most traditional mass media channels. Don''t confuse emerging media for digital marketing. It''s not fine to still be relegating small percentages of advertising budgets against channels like email, search, social media, content marketing and beyond. emerging media. mass media. social media. social media marketing. traditional media. Do brands still need to be convinced about digital marketing? It''s done. It''s over. The end of evangelism?
SCOTT GOULD | MONDAY, NOVEMBER 29, 2010
[Social Media] International Youth Conference and Festival
The event seems incredible – it runs over three days and will be bringing together a fantastic group of people who’ll be talking about media, community, change and people. I can’t wait. Seek to be interested, not interesting. - I wanted to be like the christian celebrities, who were just like media celebrities – another form of extremism – complete misrepresentation of life. - At 16 I did evening Bible school at the same time as school studies – I had the letter, but letter kills – it is the spirit that gives life. This is social proof.
ELASTIC THOUGHT | MONDAY, AUGUST 23, 2010
[Social Media] Will Facebook Places Have Relevancy?
link] Twitter: vanceOpel alltop Social Media Today Categories Branding Creative Agencies Government Leadership Marketing Measurement Media Non Profit PR Social Media Twitter Subscribe in a reader Add me to your TypePad People list « When its all said and done, did the Old Spice Guy WORK? It's a great depiction of the relative sizes of all the major Geo Social applications. It's a great depiction of the relative sizes of all the major Geo Social applications. Social media business strategy and more - chrisbrogan.com
CREATIVE RAMBLINGS | MONDAY, OCTOBER 29, 2012
[Social Media] 5 great articles you may have missed (October 22-28, 2012)
Here is a roundup of my favorite articles for October 22-28, 2012: The only purpose of ‘customer service’… by Seth Godin (Seth’s Blog) The Secret Behind Pinterest’s Growth Was Marketing, Not Engineering, Says CEO Ben Silbermann by Liz Gannes (All Thins D) Google Plus: Now Mandatory For Website Owners by Robert Tyson (TheTysonReport.com) What Must [.] 5 great articles you may have missed (October 22-28, 2012) was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Scoopit best articles of the week
GET SOCIAL PR | MONDAY, SEPTEMBER 30, 2013
[Social Media] Why Use SoCXO to Feed Your Community
The immediate problem of that is wading through mounts of content to find gems your social media audience will like, which takes time — a lot of time. For example, I am interested in social media marketing, so I program SoCXO to send me content related to that topic. Additionally, it exposes me to new perspectives and broadens my understanding of marketing, social media, and online communication. Making yourself relevant to people is being what they are interested in, and a good way to that is through sharing helpful content. Of course not.
WWW.MIZZINFORMATION.COM | WEDNESDAY, OCTOBER 6, 2010
[Social Media] The Slippery Slope of Association Blogger Outreach
definitely understand WHY CRA thought this would be a good idea: because PR agencies are pitching mom blogger outreach like its the perfect addition to any media campaign. Blogger outreach shouldnt be about the magical way your association can get the equivalent of a big media buy for free or cheap. And let me end this by coming out and saying--because I am often misunderstood and want to make it perfectly clear--that I have "met" Therese Pompa, CRAs social media manager, (online at least) and in no way mean this to be a criticism of her. Score. Is that fair?
ARI HERZOG | FRIDAY, NOVEMBER 22, 2013
[Social Media] Content vs Content: A November Wish
Mass media (and social media particularly) force-feeds us the first instance of content every day. Photo: theenvironmentalblog.org. Marking the first harvest by the Pilgrims in 1621, Americans gather every November to celebrate Thanksgiving. We usually carve a turkey and accompany the bird with squash, potatoes, carrots, cranberries, and other foods that the Pilgrims ate. It is a lot of content and it makes us feel content. Look at that word content. In the first instance, the accent is on the first syllable and refers to substance and space. It’s unhealthy.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Social Media] The Bamboo Project Blog
Massive list posts ("50+ Ways to Use Flickr," "100 Social Media Resources", etc.) The more I work with people who are new to social media, the more I believe that simplicity is the key. We may be information omnivores (something I think might be indigenous to the culture of early adoption), but the next wave of social media users ( the early majority ) are less adventurous in their information-gathering strategies and more pragmatic about what they consume. think thats the situation for a lot of people when it comes to social media.
SPIN SUCKS | THURSDAY, SEPTEMBER 22, 2011
[Social Media] Four Ways to Deal with your Dangerously Educated Client
This means we need to be proactive in showing them we actually do know more. (Of course the imperative here is that we need to make sure that we DO know more!) My clients might read my blog and learn a lot about social media and marketing. Ken Mueller is the proprietor of Inkling Media , with 30 years of experience in the media industry. Today’s guest post is written by Ken Mueller. I’m a technical moron. That sound you hear is Gini yelling, “A-freaking-men!”). Their tech people would call me and ask technical questions. It’s the nature of the beast.
SOCIALNOMICS | WEDNESDAY, FEBRUARY 10, 2016
[Social Media] Google Self-Driving Car Considered Legal Driver
Featured Google Social Media SocialnomicsCan I See a License and Registration? But I’m just a self-driving car. According to a recent letter sent from the National Highway Transportation and Safety Administration to Google, Google’s self-driving car can be considered a legal driver under federal law. Forget the traditional driver, these self-driving cars should come with disclaimer: no human needed. Welcome to the future. Source Reuters ). What to Say When Your Video Won’t Buffer…. This must be how the Obamas feel. Relatable. Someone give Google Fiber a ring. Source The Vox ).
SOCIALNOMICS | MONDAY, AUGUST 24, 2015
[Social Media] Today’s Biz and Buzz
Social Media SocialnomicsTHE STORY. Sam Rader is a popular Christian YouTube vlogger best known for his viral video of singing Frozen in the car with his wife. Besides a little karaoke session, he vlogs his daily life with his family and talks heavily about his Christian faith. The perfect couple right? Well, perhaps not… What Happens in Vegas Stays on Ashley Madison or…Not. Ashley Madison is Tinder for married people – aka cheaters. As you will recall Ashley Madison’s data base was hacked, revealing its users (womp). DA SKIM.
THE REALTIME REPORT | THURSDAY, DECEMBER 26, 2013
[Social Media] Post-Patch Hyperlocal Apps: What (If Anything) Works?
Users take advantage of their large, extended social networks of friends, acquaintances, and acquaintances’ acquaintances who are willing to buy their old stuff (or exchange each others’ old stuff). The app taps into your social networks, finds out who is located within a certain radius of your location , and even lets you know where they are so you can surprise them. Realtime Tools AOL apps bondsy circle Facebook local apps local businesses nextdoor patch sickweather social Twitter Businesses, pay attention. It’s a work in progress.
GEOFF LIVINGSTON | WEDNESDAY, NOVEMBER 3, 2010
[Social Media] Advice, Politics and Parenting
That’s why I wrote last week’s punk social media post, which pointed out a general groundswell of discontent with social media “rules today. Tags: Expecting Pop Philosophy advice democrats experience opinion politics punk social media I thought about writing a post mortem election post on what the Democrats could have done better with their online communications campaign (starting with their relentless spamming of my email address in spite of several opt-out requests). Then I decided not to. Don’t get me wrong.
ABSOLUTE PA | SUNDAY, APRIL 3, 2011
[Social Media] Book Review: Twitter Your Business, Mark Shaw
First of all, it’s not like many of the how-to social networking guides available. With social media being a fluid, ever-evolving landscape, Twitter Your Business has already got the advantage over its printed competitors. There are real life case studies weaved in to the content demonstrating the experiences of small businesses using the social networking platform (Absolute PA is featured on page 49 ). Twitter Your Business, Mark Shaw. It was in the very early stages of the book’s inception that he got in touch and asked if I would be a case study.
GAURAVONOMICS | FRIDAY, JULY 12, 2013
[Social Media] The Future of Crowdsourcing: Creation to Curation, Search to Synthesis, Content to Things
As part of MSLGROUP ‘s recent Future of Engagement report ( Kindle , SlideShare report , SlideShare deck , Visually , YouTube ), I wrote (with Pascal Beucler and Nidhi Makhija ) about various models build upon crowdsourcing, including: Co-creation Communities , Collaborative Social Innovation , Social Curation , Collective Intelligence , Crowdfunding and Collaborative Consumption. . Community members who have helped co-create the solution promote it in their social networks during the challenge, and become early adopters after the challenge. 3.
SPIN SUCKS | WEDNESDAY, DECEMBER 10, 2014
[Social Media] The Sixth Day of Christmas: Top Six Gifts for Communicators
It is perfection for the Instagram addict/social media star on your Christmas list. (Or, really, even for someone who likes to travel but is too shy and/or cautious to ask strangers to take their photo in front of landmarks.) 12 Days of Christmas Communication boss gift ideas communicator gift ideas gifts for communicators gifts for publicists media relations gifts ideas publicist gift ideas Does everyone have the 12 Days of Christmas stuck firmly in their brains yet?? hope so! Because we’re only six days in! Gift lists for pet lovers! For moms! For golfers! And doodling.
MICRO PERSUASION | WEDNESDAY, JUNE 29, 2011
[Social Media] ¶ Consumers Maybe Nonplussed Over Google+
It is their strongest play in social yet. branding Social media social networking google Google+ essaysGoogle yesterday launched The Google+ project - an ambitious new product that aims to take on Facebook. Now that I have had a preview, below is a brief POV of my initial impressions. 1 In short, I believe that once it rolls out, consumers will be nonplussed over Google+. The issue here isn’t speeds and feeds, it’s Google’s brand. and to facilitate more intimate sharing and connections with these circles. If this all seems familiar. it should.
ABSOLUTE PA | THURSDAY, NOVEMBER 29, 2012
[Social Media] Create your fancypants custom email signature with Wisestamp
Phone, website, social networks, blog. Include your logo, social media profiles, Pinterest boards, your latest tweet or blog post. Add the email apps and social icons you want to include (Tip: Don’t add everything AND the kitchen sink). Strategy Stuff creating email signature online marketing tools social media for business social media resources useful platform for promotion wisestampYes, by sending an email it means the recipient now has your email address – great. But what about all the other ways to contact you?
ENGAGING BRAND | SATURDAY, FEBRUARY 15, 2014
[Social Media] How to Maximise Effect of Social Marketing
The problem is rampant in social media and indeed social marketing. Can you really say that you are listening and responding through social marketing? Don''t you just hate it when someone asks you a question and then doesn''t wait for your answer? have a friend who does this.I love him to bits, such a wonderful friend, however he epitomises and indeed inspired this Bob-o-graphic. know I do this as well.in fact I know we all do this at various times in our life. We need to learn that the opposite of talking IS listening rather than NOT speaking ( Tweet this ).
KIKOLANI | FRIDAY, JUNE 1, 2012
[Social Media] Fetching Friday – Resources Mashup & Hayaku
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Even business owners promoting their products on social media can benefit from learning about. Some are extremely wealthy and have achieved a high social status in their respective fields, but all are shining examples of how to live a happy and fulfilling life. Social Media / Social Networking. The Resources Mashup. Blogging / Content. This is going to be fun! Freelancing.
SOCIAL WAYNE | SUNDAY, DECEMBER 12, 2010
[Social Media] infographic by Get Satisfaction – The Fastest Way to Lose Customers
Another interesting note from the infographic is the social media overkill section where it outlines how Twitter has become an important tool for customer service. Do you use Twitter as a social media channel for customer service? The team at Get Satisfaction posted a great infographic called the “ Fastest Way to Lose Customers. From the infographic it shows that most businesses lose customers because of the way they were treated. View the Fastest Way to Lose Customers infographic below. marketing customers fast way get satisfaction
DANNY BROWN | SUNDAY, DECEMBER 26, 2010
[Social Media] Out With the Old…
As for this blog, I’ll be concentrating more on you – your use of social media, how you can use it in your marketing, your customer service, your employee culture and more. But at the same time, it won’t use the term “social media all that much – it’s simply a toolset and/or mindset, depending on your take, and as such we’ll talk about the tools and the mindset needed around them. Musings blogging danny brown social media… And in with the new, as the saying goes. Cheers!
WAXING UNLYRICAL | MONDAY, FEBRUARY 25, 2013
[Social Media] Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)
Share This is billed as “the social media handbook for PR,” and it is very well-written (Richard sent me a copy). We had a terrific #measurePR chat last week. Richard Bagnall , one of the founders of Metrica, which is now part of the Gorkana Group, was our special guest. I’ve known Richard for – oh, seven years now, I think – wow, seven! – and he is just one of the smartest and nicest people in the world, let alone our field. Plus he has that jollye olde British accent, don’t you know, and it sometimes even comes across in tweets.
DANNY BROWN | MONDAY, JANUARY 17, 2011
[Social Media] Why a Blog Disclaimer Is Just as Important as a Disclosure Message
My belief – and something we instill into any clients that have a blogger or social media outreach program in place – is that you need to offer full disclosure whenever necessary. Yet just as important as disclosure – and, perhaps even more so, depending on the circumstances – is the topic of disclaimers, and when you need to have that on your blog (or other social interactions). What You Advise Isn’t Always What You Know. good example of the need for a disclaimer is over at a post by Julien Smith, entitled How to Lose 20+ lbs in January 2011.
ALMOST SAVVY | THURSDAY, MAY 7, 2009
[Social Media] Students and Graduates: Got LinkedIn?
Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Got LinkedIn? twitter organize spam Students technology trust Twitter Proud to be featured on Social Media Informer The what and why How can I help you leverage social media and networking for your business or career?
NOWSOURCING | TUESDAY, JUNE 30, 2015
[Social Media] How to Tell When it’s Time for a Professional Infographic
The point of infographics is to get your message to a wider audience, so just posting it to your company social media pages isn’t enough. We write a lot about why you should use a professional infographic design agency to build your infographic instead of doing it yourself. The reason is simple: DIY infographics are universally terrible , and it makes the entire genre look terrible. Yet people continue to make infographics, and those infographics continue to fall flat. Your DIY infographic may have done OK, but it’s more likely it went unnoticed.
WEB METRICS GURU | THURSDAY, NOVEMBER 15, 2012
[Social Media] Customer Intelligence White Paper
For those of you on Facebook, I also created a page for Social Media for The Arts - where I’ll be posting a lot of interesting material, some of which I use to fuel course development. The UCI course on Social Media Measurement is also going to be updated and anyone can register for the Winter semester now – you also get free use of NetBase for 2 months while in the course which should be a boom for a lot of people who want to get in to the SMM space. The contributors are mostly Europeans, some of whom I’ve met during my trips to the UK.
MICRO PERSUASION | FRIDAY, JUNE 10, 2011
[Social Media] Twitter Hype vs Reality
Twitter social media statsTwitter Hype vs Reality : AllTwitter : “It looks like Twitter still has a way to go before it hits the mainstream. A new study from eMarketer shows that Twitter awareness in the general US population is at 92%, but that only about 8% of those examined actually use the service”. What’s more, many of those are lurkers.
ONLINE COMMUNITY STRATEGIST | MONDAY, JANUARY 27, 2014
[Social Media] Be Grateful on Community Manager Appreciation Day
If there’s one social media job that should come with hazard pay, it’s that of the Community Manager. It is one of the toughest gigs around, filled with crazies, trolls and people who literally live to wreak havoc on the internet. It can be completely gratifying one moment and have you at the end of your rope, hanging on for dear life in another, and even screaming at a computer monitor, or mobile device like a maniac. No one understands you but others who have been in your position. The cake I got my team for Community Manager Appreciation Day 2014.
ARI HERZOG | SUNDAY, AUGUST 16, 2015
[Social Media] How To Be a Better Guest Blogger
Increased exposure to social media? Hi Ari, It’s interesting that your focus is on emerging media, because I own/operate a very popular forum and blog; CreditCardForum.com. Related Stories Social is More Important Than Social Media Why Your Website Might Lose its Google Rank Why You Should Ask Why. Every blog publisher wants to increase eyeballs and visits. Here are 6 real examples of emails that suck: The 6th reason your email sucks: You never researched nor read my blog. wanted to make sure my topic fits with your theme. What has a cost here?
TWIST IMAGE | SATURDAY, FEBRUARY 25, 2012
[Social Media] 8 Ways To Score That Elusive Entry Level Marketing Position
Social Media is king here. Whether or not it's "fair play" for a recruiter to be looking at Social Media is not the point, this information is in the public domain, so shine the best light possible on yourself. Now, thanks to the the Internet and Social Media the majority of this information is online and free for you to access. social media. It's probably the most frequently asked question that people looking for work ask. What one recruiter sees as a star, another sees as a dud. This is the wrong process to take. Don't lie.
KYLE LACY | MONDAY, JUNE 21, 2010
[Social Media] What Type of Twitter User Are You?
Twitter or other social sites. Tags: social media marketing twitter chris brogan survey After reading Chris Brogan’s 50 Power Twitter Tips I started really thinking about how people are using Twitter. The tips are insightful and should be read by everyone who using, thinking about using, and obsession over Twitter. While most of the tips Chris covers are included in my book, Twitter Marketing for Dummies, it is important to point out a few more things and maybe… ask some questions! While on Twitter you click every link that interests you. A. When Bored. C.
MOBILEGROOVE | MONDAY, JUNE 20, 2011
[Social Media] Watch Out & Listen In! Connected Consumers Can Damage Your Brand
The intersection of mobile and social changes all the rules. Fast forward, and mobile social media doesn’t just let us talk about us. Interestingly, we are particularly vocal when we are in shopping mode, using our mobile phones as “megaphones to tell friends and followers in our social networks all about our in-store experiences. Some 40 percent of respondents said they have used their mobile phone to communicate with family/friends/social networks about a negative retail experience. How does mobile-social transform commerce?
GREG VERDINO | WEDNESDAY, MAY 5, 2010
[Social Media] You really really like me.
Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Your green can pump some life into Killer Green | Main | Powerful job opportunities » You really really like me. Like lots of publishers, I'm testing out Facebook's new open graph take on the social web. Like lots of publishers, I'm testing out Facebook's new open graph take on the social web. Search Social Media Speaking Trends Video Virtual Worlds Web 2.0
FRESHNETWORKS | SUNDAY, JUNE 6, 2010
[Social Media] The most beautiful tweet ever written (as judged by @stephenfry)
It is a different type of communication that is developing its own style of writing, using new elements, such as hashtags , and mixing in media. Tags: Matt Rhodes Social Media Social networks FreshNetworks hay festival Literature marcmack online communities Peter Florence social networking Stephen Fry tweet Twitter Image by sarahgb(theoriginal) via Flickr. The Hay Festival has been looking for the ‘most beautiful tweet ever written’ For the last ten days, the literary festival has been seeking nominations and then creating a shortlist of tweets.
FRESHNETWORKS | MONDAY, JANUARY 11, 2010
[Social Media] Case study: Vitamin Water’s newest flavour created by Facebook fans
Tags: Customer engagement Innovation Matt Rhodes Social Media Social networks Brand co-creation Crowdsourcing Design Energy Brands facebook Facebook Connect FreshNetworks online communities Product design vitamin water
FRESHNETWORKS | FRIDAY, NOVEMBER 27, 2009
[Social Media] TIME Magazine and Techland: A community management #fail?
In media, it’s important to know where your community gets its news and information on a daily basis. According to MediaBistro Techland will be led by a group of tech media icons, and senior writers at TIME.com. It’s a link between technology and culture, with the resources and standards of a mainstream media outlet. From where I’m sitting, this boils down to a money-grab by a cash-strapped legacy media publisher wanting to latch onto the coattails of an increasingly influential tech news scene. Image via Wikipedia. Guest post by Ben LaMothe.
FRESHNETWORKS | THURSDAY, JULY 23, 2009
[Social Media] Don’t get it right; get it written
Matt Rhodes Online communities Promoting Community Management co-creation communities community management consumer insight copy writing customer communities customer insight freshminds FreshNetworks Manager marketing Marketing and Advertising Measurement newsletters online communities online consultation online networks social media Social network Virtual community Web web2.0Image by [ phil h] via Flickr. We sometimes analyse things too much. We spend too much time thinking about what we’re going to do and too little time actually doing it.
FRESHNETWORKS | TUESDAY, JULY 7, 2009
[Social Media] A little perspective from the ultimate community manager
Holly Seddon Insight from online communities Online communities Promoting Community Management Business Consulting Craig Newmark Craigslist customer communities Customer service Education and Training freshminds FreshNetworks hollyseddon Jon Stewart online communities rebootbritain social media Social network Twitter Virtual community web2.0I had to privilege of seeing Craig Newmark of Craigslist taking part in a discussion at Reboot Britain on Monday. What really stood out to me, though, were Newmark’s remarks about people and communities.
FRESHNETWORKS | WEDNESDAY, MAY 27, 2009
[Social Media] Where could Facebook’s value come from?
By paying $200m a 1.96% stake in Facebook, Russian investors Digital Sky Technology put a $10bn price tag on the social networking site. Whether the social networking site can realise enough revenue to make this a viable valuation. They are taking a gamble, as any investor does, on the future development and position of social networks online (and of the role of Facebook in this space). We’ve seen a constant increase in the amount of time that people spend in social networks - we know that they are spending more time in social networks than in email.
FRESHNETWORKS | SATURDAY, MAY 23, 2009
[Social Media] We trust strangers so much we’ll even lend them money
Tags: Matt Rhodes Brand customer communities Economics freshminds FreshNetworks innovation Kiva Loan On the Web online communities Peer-to-peer social media Social network social networking Virtual community Zopa
FRESHNETWORKS | WEDNESDAY, FEBRUARY 11, 2009
[Social Media] Facebook is the most visited social network (and Twitter is third)
Facebook is the most visited social network , with nearly 1.2 More dramatic is the catapulting of Twitter from 22nd most visited social network at the start of 2008, to third most visited in January. As more users join the social network their needs will change and the way they want to use the site will change. But if you compare visits to Twitter with visits to the two more popular social networks (MySpace and Facebook), it is clear that it still has a long way to grow. New numbers on social network usage (news.cnet.com). billion visits in January 2009.
FRESHNETWORKS | TUESDAY, FEBRUARY 10, 2009
[Social Media] Maximising the insight you get from your online community
online communities customer communities Social network FreshNetworks data Online research communities On the Web qualitative market research research Social environment Insight from online communities Review site online market research innovation Insight market research Business Matt Rhodes co-creation Brand Online communities Customer base Advertising and Marketing Tags: social media Debate Virtual community freshminds online research communities FreshNetworks Blog web2.0 Discussion events :as your community matures, patterns emerge in use. Some more reading.
FRESHNETWORKS | SUNDAY, FEBRUARY 8, 2009
[Social Media] Insight from online communities: 7. Discussion events
online communities customer communities Social network FreshNetworks data Online research communities On the Web Customer qualitative market research Insight from online communities community management online market research facebook innovation market research Matt Rhodes Brand Online communities Customer base Tags: social media Debate Virtual community marketing Internet forum freshminds online research communities FreshNetworks Blog web2.0 As an online community matures, you will find that people start to adopt patterns of use. Some more reading.
FRESHNETWORKS | THURSDAY, FEBRUARY 5, 2009
[Social Media] Simple, effective market research
And if you go to iTunes to get the Enterprise podcast, I also recommend: - MyC4 - a superb social enterprise where anyone can loan money to African SMEs to help them invest and grow. Tags: social media Customer Management freshminds Customer satisfaction research customerservice online communities web2.0 Enterprise rent-a-car have a legendary reputation for customer service. What I didn’t realise is just how large a role market research played in helping them grow and maintain that reputation. The delegates and speakers were a fascinating mix. Well worth a listen.
FRESHNETWORKS | MONDAY, FEBRUARY 2, 2009
[Social Media] Insight from online communities: 6. Photo activities
We are going to stay with this area today but look at how you can maximise the insight benefits you get from photos (and indeed from other media) by running specific photo-based activities, by encouraging comments, ratings and responses to photos. online communities Uploading and downloading customer communities Social network FreshNetworks Online research communities On the Web qualitative market research Insight from online communities community management online market research tripadvisor innovation market research Tag Matt Rhodes Hotel Brand Online communities
FRESHNETWORKS | TUESDAY, JANUARY 27, 2009
[Social Media] Insight from online communities: 4. Rating and voting
Howard Rheingold: Online Social Networks. Polling, Opinion and Q&A; Sites are Redefining Social Networking. Solving real world problems through online social networks. online communities customer communities Social network FreshNetworks data Online research communities On the Web Language Customer qualitative market research Insight from online communities community management online market research facebook innovation market research Matt Rhodes Picture Ratings Brand Online communities Customer base This is a shame. You’ll learn something new.
FRESHNETWORKS | SUNDAY, JANUARY 18, 2009
[Social Media] Insight from online communities: 1. Profiling data
Body of Work: Community and Social Network Research. Business media: trends for 2009. online communities co-creation customer communities Social network FreshNetworks Online communities Online research communities Brand Customer base Tags: social media qualitative market research Virtual community Review site marketing Insight from online communities online market research online research communities freshminds innovation market research FreshNetworks Blog Matt Rhodes web2.0 There are many ways to get insight from online communities. Some more reading.
FRESHNETWORKS | THURSDAY, JANUARY 15, 2009
[Social Media] Getting insight from online communities
They are a great tool for understanding both what people think and why they think it, allowing you to explore the social context in which decisions are made and give you an instant and enthusiastic research resource. Do we tell the truth in social networks? Tags: social media qualitative market research Social environment Virtual community Review site Insight from online communities online market research online research communities freshminds innovation market research FreshNetworks Blog Matt Rhodes web2.0 learn the language that customers use. ShareThis.
FRESHNETWORKS | THURSDAY, JANUARY 8, 2009
[Social Media] Why online communities benefit from our desire to be heard
Over the last couple of days we’ve been posting about how people behave in social networks , whether Facebook is a digital antidepressant and if we tell the truth in social networks. Online it is easy for us to do this, and even more in social networks we can portray the opinions we want people to know we have - we might not admit to liking all the music we do, or we may exaggerate just how much sport we play. Social networks are so focused on the individual profile and networks that it encourages you to portray yourself in the way you want others to see you.
SMALL BUSINESS MAVERICKS | TUESDAY, APRIL 1, 2014
[Social Media] Changes Coming To LinkedIn Company Pages
Social Media Company Pages engagement LinkedIn LinkedIn groups Showcase Pages I got an e-mail from LinkedIn letting me know that they’ll be doing away with the Products & Services tab on Company Pages. Before you start crying, understand that this won’t be a big game changer. I don’t know how many companies actually use that tab, but I’d guess that those who do probably aren’t getting a lot of results. People don’t view company pages for that purposes. It’s not that they’re not interested in your products or services.
SMALL BUSINESS MAVERICKS | TUESDAY, OCTOBER 16, 2012
[Social Media] 12 Ways To Send A Google+ Notification
All social networks have ways to contact other users – also called a notification. But Google+ has more notification triggers than any other social network. Social Media google social networkHere are 12 ways to send, or receive, a Google+ notification: Share a post – If you share a post with someone directly, they’ll receive a notification of your activity. Mention them in a post – Sometimes, all you have to do is mention someone in a post. Type “+” and their Google+ name with a break (e.g. Caroline Melberg).
SOCIALIZED | MONDAY, OCTOBER 26, 2009
[Social Media] My Brief List of 54 Twitter Rules (Did I Miss Any?)
Tags: Social Media autofollow direct message DM follow retweet RT rules Twitter unfollow twitter
SOCIALIZED | MONDAY, NOVEMBER 9, 2009
[Social Media] Twitter Translate Rolling Out
Tags: Social Media Localisation Localization Machine Translation Twitter Translate
WEB METRICS GURU | SATURDAY, MAY 14, 2011
[Social Media] Synthesio Unity Engagement Console
Monitoring and Engagement and integration with Customer Relationship Managers such as Salesforce seems to be the natural step after collecting the Social Data for most organizations but I think the devil is in the details. Many of the platforms I have interfaced with, particularly in Europe and Asia, operate with the idea a customer may not be able, for a variety of reasons, make all the necessary choices in query writing and data cleanness to make the information collect via Social Media Monitoring, worth the effort. This type of approach tends to yield better results.
PROACTIVE REPORT | THURSDAY, JANUARY 12, 2012
[Social Media] PRSA’s New PR Definition – 3 possibles
Not sure PRSA’s “fill in the blanks” crowd-sourcing approach will yield the type of definition that truly reflects the enhanced role of PR in the era of social media. There is no doubt that we have new media and new tools. The media has been dramatically impacted by the online world. But do the Internet and social media change the basics of what we do in PR, or do they just enhance the way we do it – and give us more options so we can do it better? Many applauded the crowd sourcing approach, but there were also detractors. Phil Gomes.
TWIST IMAGE | SUNDAY, DECEMBER 2, 2012
[Social Media] Prepare For Impact
As the book continues to steadily climb the best-sellers lists, Brogan and Smith took some time out of their hectic schedules to discuss the new book and why it's so much more than follow-up to their first effort and how it's not about social media (while still being about social media). online social network. social media. Episode #334 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #334 of Six Pixels Of Separation - The Twist Image Podcast. Enjoy the conversation. blogging.
DIVA MARKETING BLOG | WEDNESDAY, OCTOBER 5, 2011
[Social Media] Go Behind The Numbers To Determine Success
Her focus is to manage social media for one of the non profit's community education programs. However, In this case, there is a huge disconnect and lack of understanding of social media from my friend's boss and the funding source. Perhaps Back in the Mad Men advertising days broadcast media success was about the reach and numbers. Then came social media. However, with social media came something else. Segment as much as possible within limits of the social network platform. How do you determine business success? Just asking.
FRESHNETWORKS | SUNDAY, JUNE 14, 2009
[Social Media] 5. Metrics and reporting – the backbone of understanding your community
As well as the basics, Adam Cranfield, Digital Media Manager at CIMA likes to know the “ratio of responses to discussions, and “ratio of comments to blogs. He also introduces a lovely turn of phrase that I’m going to steal wholeheartedly: nuggets. Social Media Measurement - Without Myopia (marketingpilgrim.com). Image by Balakov via Flickr. We’ve touched on metrics before, and how understanding what you need to measure can help you understand how healthy your online community really is. Metrics are vital. Metrics are vital. Unique visitors.
TWIST IMAGE | SUNDAY, DECEMBER 9, 2012
[Social Media] The Future Is The Connected Company
The truth is that social media has changed more than the marketing part of business (hence, the burgeoning term, "social business" ). online social network. social media. Episode #335 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Innovation is something desperately and constantly needed in marketing. Thankfully, there are innovative thinkers like Dave Gray around to help us out. Enjoy the conversation. blogging. brand. business book. dachis group. dave gray. david usher. digital marketing.
TWIST IMAGE | SUNDAY, JANUARY 12, 2014
[Social Media] A New Era Of Marketing Has Arrived In The Age Of Context
The book was prescient, and was key in helping brands to better understand the power of blogs and how to actually implement a lot of the thinking that came out of The Cluetrain Manifesto (widely regarded as the starting point of social media). social media. Episode #392 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When it comes to technology evangelism, it''s hard not to think about people like Shel Israel and Robert Scoble. The Internet is no longer just a more interactive screen than television. It is everywhere.
BLOGGER XPERTISE | THURSDAY, NOVEMBER 1, 2012
[Social Media] Tip: First post variation on the thumbnail and summary script.
Social media. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Opinion Pieces. Templates. Contact Us. Follow by Email. Subscribe To. Posts. Posts. Comments. Comments. Google+ Followers. Upcoming Events. Join us for our free weekly Hangout On Air event called the Friday Request Line, providing Blogger discussion, assistance, and helpful suggestions. Register to join us on November 16 at 2:00pm EST. Search This Blog. Loading.
CREATIVE RAMBLINGS | TUESDAY, SEPTEMBER 18, 2012
[Social Media] Yes, ideas can be re-used
Yes, ideas can be re-used was written by Cendrine Marrouat for her social media blog, Creative Ramblings. The most creative people rarely reinvent the wheel. Instead, they take ideas, observe how successfully others have implemented them, and then tweak things accordingly. With that said, efficient tweaking requires knowledge of your audience. Things are so much easier when you actually know who you are talking to. Yes, ideas can be re-used was written [.] Branding Ramblings Reinventing the wheel
DANNY BROWN | SATURDAY, JULY 16, 2011
[Social Media] If This Was My Last Blog Post
We hang out on social networks; we stay late at the office, doing that one last report; we leave our kids in front of the TV while we read the paper or catch up on emails; and more. If This Was My Last Blog Post originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Over at For Bloggers By Bloggers, I offered up a new list of free blog topics to help you with ideas for your blog. little morbid, maybe, but I’m curious about these kind of things.
SOCIALNOMICS | FRIDAY, FEBRUARY 7, 2014
[Social Media] Mobile Businesses need to be More Social
Social Media Spreads the Word. In the event you have not already thought of this, social media is a great means to spread the word. having a social presence to tout your mobile app is a win-win situation. The same holds true with Google+, as that social medium is now ranked second only to Facebook as far as its member numbers. As more businesses find the worth in having mobile apps, getting more social about it only makes sense. If your business has a mobile app presence, get more social about it in 2014. Photo credit: tapwalk.com.
WRITTENT BLOG | FRIDAY, AUGUST 15, 2014
[Social Media] Simplicity is the Best Policy: 6 Essentials for the Successful Blogger
Blogging is in many ways even more difficult to increase penetration than typical social media campaigns, if such a situation is possible, but not all hope is lost. Connecting with influencers on social platforms such as these can help you potentially tap into a new audience. 2. Through email, newsletters, and social media, bloggers can dramatically increase their brand recognition as people begin to see you more regularly. With a little care and thought, any blog with an empty viewer can be grown into an influential force by following 6 essential ideas. 1.
TRADESMEN INSIGHTS | TUESDAY, JULY 7, 2015
[Social Media] Is Trust Part of Your Long-Term Marketing Strategy?
With the internet and social media, the potential customer has several options to gain access to you and how you’re actually performing in the market. Marketing Tips Marketing Trends Social Marketing Traditional Marketing duct tape marketing how to make trust an important marketing asset john jantsch John Sonnhalter why is trust an important marketing asset why trust is important to customersBy John Sonnhalter, Rainmaker Journeyman at Sonnhalter. In today’s world, trust is a more important marketing asset than the product or service you’re trying to sell.
TWIST IMAGE | SUNDAY, OCTOBER 23, 2011
[Social Media] Conversations As Moments Of Conversion
If you're thinking about online communities, conversations and the true power of Social Media, you need to be following Valeria Maltoni. media hacks. online social network. social media 101. social media marketing. Episode #276 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Her highly popular Blog, Conversation Agent , acts as a hub for many of her peers in the Marketing industry and is a "must-read" Blog (I'm in that lot!). and if there truly is one. Enjoy the conversation.
T2 SOCIAL | SUNDAY, APRIL 19, 2015
[Social Media] 5 of the Best SEO Tools Marketers Should Know About
Just as there has been a proliferation of marketing, social media and management tools, there has been a growth in the number of SEO tools on the market. While some other tools on this list allow for a fairly extensive number of keywords to be researched, programs to be tracked and social accounts to be analyzed, Moz doesn’t offer quite as many. Track up to 20 social accounts (more than Moz), receive extensive competitive analyses and conduct thorough keyword research with Raven Tools. How to choose? The only drawback is found when looking into volume. SEMrush.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Social Media] Grow Your Wiki
social. social media. Social Enterprise: Interview with 7thFloor Magazine. In the interview: Laurence Lock Lee explains how social network analysis reveals the connections between people and the resulting knowledge distribution network. Thomas Vander Wal explains folksonomy - using social taging to organize knowledge based on interconnections between people. Read the full article: Enterprise 2.0: La Rivoluzione dei Social Media entra nelle Imprese (Italian). About. Services. Contact. Archives. 21 days of wiki adoption. 9rules. adsense.
MICRO PERSUASION | SUNDAY, JUNE 19, 2011
[Social Media] Five Steps for Getting More Facebook Fans
facebook links social mediaFive Steps for Getting More Facebook Fans : Fans aren’t everything but here are five simple ways to get more of them.
WRITTENT BLOG | WEDNESDAY, AUGUST 20, 2014
[Social Media] 27+ Resources to Learn SEO Copywriting
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing – If you know who Lee Odden is, then you probably know that you should grab this book. Image source. Copywriting is how companies sell things online. And offline. Smart businesses know this and are investing in learning how to use the written word to their full advantage. However, don’t expect to reach scores of buying masses until you master SEO copywriting and leverage search traffic. Quality content is great. It’s necessary. Invisible web pages don’t sell products.
TWIST IMAGE | SUNDAY, JANUARY 15, 2012
[Social Media] Marketing Has No Future Without Better Education
How has the digitization and New Media changed the way we educate our students about Marketing? media hacks. online social network. social media 101. social media marketing. Episode #288 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Is there any value in getting a degree in Marketing in this day and age? How well are the universities doing at providing an up-to-date curriculum to ensure that students graduating from Marketing are workplace ready? Enjoy the conversation. bite size edits. itunes.
KIKOLANI | FRIDAY, MARCH 13, 2015
[Social Media] Fetching Friday – 24 Posts on Marketing and Productivity
The 50 Most Popular Marketing, Social, and Productivity Blogs by Kevan Lee. Social Media Marketing. 44 Social Media Tools Recommended by the Pros by Cindy King. Why People Unfollow Your Brand on Social Media [New Data] by Andrea Lehr. Fetching Friday is back for week eleven of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. The Secrets Of Writing Smart, Long-form Articles That Go Absolutely Viral by Michael Grothaus.
SOCIALNOMICS | WEDNESDAY, JUNE 27, 2012
[Social Media] Oreo Boycotted Over Gay Cookie on Facebook
Oreo's Gay Pride Support and Oreo Rainbow image sparked hateful comments like those listed above on social media outlets. Facebook Featured Social Good Gay Oreo Oreo Pride Rainbow OreoOreo, the hundred-year-old cookie brand, caused controversy Monday with an image of a rainbow-themed cookie. This Rainbow Oreo image posted to Oreo's Facebook Page on Gay Pride Day sparked a heated controversy. The image, which is being universally interpreted as an endorsement of gay rights, has prompted a firestorm of emotionally charged tweets, blog comments and Facebook posts.
CONVINCE & CONVERT | SUNDAY, FEBRUARY 19, 2012
[Social Media] 5 Reasons Pinterest is Addicting and 4 Weaknesses That May Kill it
after her Super Bowl middle finger salute, the growth of Pinterest is positively ferocious. A 329 percent increase in unique visitors in 90 days is the kind of rocket ship acceleration that is usually far more myth than reality, even in social media start-up circles. Unlike many other contemporary social environments that seem hell-bent on adding features like ornaments on a Christmas tree, Pinterest does one thing, and does it well. Suitors are plentiful, as Pinterest makes tremendous strategic sense for many social behemoths, but for different reasons. Passion Pit.
PUSHING SOCIAL | THURSDAY, APRIL 18, 2013
[Social Media] What Candice Glover Can Teach You About Superstar Blogging
sure hope this woman doesn’t decide to become a social media blogger…because she would eat my lunch. Candice Glover gives me chills. You don’t know Candice if you aren’t an American Idol watcher but you soon will. Not because she has a once in a generation voice. Not because she makes me want to be a better person, performer, dreamer Not because she has the courage and vision of a future star. Candice is chill-worthy because last night she used a simple song to teach an amazing principle…something I’ve been trying to teach you for three years. Straight up.
TWIST IMAGE | THURSDAY, DECEMBER 12, 2013
[Social Media] The Porous Web
Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads) dances cheek to cheek with earned media (getting attention via media outlets without paying for it) and owned media (websites, blogs, e-newsletters and more). Many marketing professionals (myself included) became overzealous with the potential of owned media when social media became popular (almost a decade ago). earned media.
TWIST IMAGE | FRIDAY, NOVEMBER 1, 2013
[Social Media] A Fascinating Point Of View
And, if you haven''t marveled at his acumen for social media and connecting people to space unlike others have, please watch this: (yes, that''s him singing). social media. We have all marveled at Chris Hadfield and his work on the International Space Station. And let''s not forget about Twitter. Hadfield would regularly tweet updates from space, respond to questions from students and even send pictures from his amazing view. What got a significant amount of attention were his hilarious tweets with William Shatner (aka Star Trek ''s Captain Kirk). business book.
GEOFF LIVINGSTON | MONDAY, APRIL 4, 2011
[Social Media] Why Content Marketing Fails
People don’t really want marketing in any form of social media, much less content ! They don’t want it in their social games. In that sense, Clay Shirky was right: Everyone Is a Media Producer. This in turn creates an increasing sense of information overload anxiety for readers who have to choose from a wide variety of traditional media, new media from professional content creators, corporate and nonprofit produced content, and yes, amateur media. Learn media best practices and how to deliver a story in a compelling fashion.
SOCIALFISH | WEDNESDAY, AUGUST 1, 2012
[Social Media] Social Learning Resources
I unfortunately missed my favorite Twitter chat last week, #swchat (Social Workplace Chat) but I always read the accompanying summary blog post and check out the resources. Lo and behold, this one was on my favorite topic (apart from Humanizing), social learning. So I wanted to quickly list just a few of the resources that were mentioned: 10 things to remember about social learning (and the use of social media for learning). Social Learning & The LMS – Are You In or Out? Social Learning Handbook. Featured Social Learning SocialFish News
ONLINE COMMUNITY STRATEGIST | SUNDAY, MARCH 14, 2010
[Social Media] User engagement doesn't happen overnight « Online Community Strategist
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed User engagement doesn’t happen overnight March 14, 2010 in Community Engagement | Tags: online communities , user engagement Its one thing to charge someone with growing your membership, but quite another to truly understand what it is you’re asking. days ago This one caught my attention: Junk research, shabby journalism and social media. What are those resources you might ask? But wait! Serious swagger!
THE RELATIONSHIP ECONOMY | WEDNESDAY, NOVEMBER 16, 2011
[Social Media] The Marketer’s Drug of Choice: Influence
Social media is creating an addiction to influence, popularity and whatever new badge of the moment arises. It is interesting to see how the motivation for money and influence is playing out in all things social The landscape of all things social has turned into a race for false influence and self promotion. Using a content syndication model takes this amorphous Influence score and re-expresses it as standardized and actionable media channel m with useful CPM and effective reach metrics. Everything else is noise.”
THE RELATIONSHIP ECONOMY | MONDAY, OCTOBER 24, 2011
[Social Media] Four Strategic Social Experiences
Social technology is flooding the “clouds” with buyer and supplier sentiments toward brands, organizations and individuals. No amount of marketing, advertising or social media strategies will change this. An article in HBR titled Social Strategies That Work by Miko?aj aj Jan Piskorski states: A successful social strategy would focus on work that reduces costs or increases customers’ willingness to pay by helping people establish or strengthen relationships if they do free work on the company’s behalf. Rethinking Business.
THE RELATIONSHIP ECONOMY | THURSDAY, AUGUST 4, 2011
[Social Media] OWN Your Travel Game
Social Flight is unique in its purpose of organizing communities of people into powerful collectives who can influence markets, vendors, and especially prices. These vendors pay and extraordinary amount of money on business intelligence, Groupons, and social media campaigns trying to discover YOUR intentions data. This opportunity arises because of extraordinary inefficiencies in the airlines, but also in advertising, communications, marketing and every industry where a broker stands between your intentions and a market for goods and services. Why Google Plus?
CONVINCE & CONVERT | THURSDAY, OCTOBER 15, 2015
[Social Media] Why Customer Experience is the Ultimate Marketing Tool
Properly Sync Social. Mobile customer service is in the spotlight lately, and your customers often defer to social channels when seeking resolution via mobile devices. Americans spend an average of 37 minutes daily on social media, which is more time spent than on any other internet activity, including email, according to the Wall Street Journal. It’s almost impossible to offer the kind of always-by-your-side support across all social media platforms that is necessary to pacify and even delight your customers. Image via BigStockPhoto.com.
STEPHEN P SMITH | THURSDAY, DECEMBER 27, 2012
[Social Media] Journaling Expo Coming in January!
Sam had approached me a while back with some guest blog posts ideas and we both new Journal in a Box from social media. My colleague Mari McCarthy has a cool new presentation coming up next month, the Journaling Expo! Do you want to be more creative, pro-active, and successful? Do certain circumstances seem to lead to failure every time for you? Are you lonely, bored, or afraid? Does stress have you dangling by a thread? Are you devastated by something that happened, and feel like you will never recover? Do you simply want to make note of the wonder of the world? Get the Spirit.