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    [Social Media] Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards
    But as the #Nifty50 moves forward, our goal—our passion—is to add a third component to the #Nifty50 brand, an objective for social good.  We are working with a potential corporate sponsor to provide Apple iPads to 50 low-income children—the #Nifty50 Kids—somewhere in the U.S.  As marketing and social media professionals (which most of you reading this post likely are), we get to spend our days in interesting and intellectually challenging work, in (generally) comfortable surroundings, interacting with bright, innovative people through the latest technology platforms.
    [Social Media] For Social Business, Remember the 90-9-1 Rule
    There is a risk of the same fallacy today, with the mantra updated to “social media is everyone’s job!”—if ”—if the concept of social business is misunderstood or improperly applied. Kim and Hinchcliffe provide an excellent survey of the current state of social business, and the concept of social business is spot-on. According to recent research from McKinsey , “companies that adopt social technologies can see a 50% increase in customer satisfaction, 48% increase in business leads, and 24% increase in revenue.
    [Social Media] 6 Reasons a Blog Should be the Center of Any Social Content Strategy
    Here are six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts. Blogs are naturally great for search because they enable a company to rank for a much higher number of keywords, they can organically attract diverse high-quality links, and blog posts are far more likely to be shared in social media than standard website content. or, the benefit of all of that link and social signal authority also accrues to your corporate website. Fresh content.
    [Social Media] Paid Posts: My Facebook Status Update is Smarter Than Yours
    The social media giant recently launched a pilot program in New Zealand that allows users to pay to ‘highlight’ a post, meaning that it will appear near the top of friends’ News Feeds and remain their longer, even if it doesn’t receive the clicks, comments, and ‘Likes’ that usually push a popular post to the top. Still, dropping what essentially amounts to ads prominently into News Feeds could drive users away to smaller, less-commercialized social networking options. Guest post by Christopher Wallace. It’s Not Unprecedented.
    [Social Media] What Could Kill Google and Facebook
    Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. The constant changes are a problem for brands not only due to the expense of keeping up to date, but also because the newest (Timeline) layout has reduced tab engagement.But the most appalling shortcoming of the world’s most popular social network may be how un-social it is. Imagine that you walk into a restaurant and there’s no one there to take your order. Twice. Facebook. Google.
    [Social Media] Nine B2B Marketing Lessons from College Visits
    The adventures have been eye-opening (college life has changed a lot since the 90s) and, sitting late last week in another university presentation, it occurred to me that there are lessons to be learned for social media marketers from the way colleges handle this process: (at least) nine of them. B2b vendors should do the same on their websites through features like site search, FAQs, prominent and easy-to-find phone numbers and email addresses, social media links, and interactive capabilities beyond online chat. Provide prospects with a “guided tour.”
    [Social Media] Twitter Tip: Discover The Activity Tab
    Twitter social media marketing Twitter for business Twitter guide Twitter toolsHave you checked out your Activity tab in Twitter recently? It’s filed in the Discover area of your profile and provides a snapshot of what your followers are up to. Not what they’ve tweeted but actions they’ve taken like new people they’re following and tweets they’ve favourited or retweeted. So it’s a great way to discover what the people you’re connected with have found and are interested in. Your connections are a far more reliable source).
    Tweet How will social technologies impact your life in the future? The July release of the McKinsey Global Institute report, “The Social Economy: Unlocking value and productivity through social technologies,” cites that we are only on the cusp of seeing value from social technologies. “Indeed,” writes Michael Chui and his researchers, “the impact of social technologies will likely spread more deeply into various sectors and can help address some of the grand challenges that societies around the world are facing.”
    [Social Media] Wondering If Mobile Technology Kills Creativity
    What is most worrisome troubles for me, a working photographer and filmmaker, is that we will face the same challenges brought from other social media sharing sites. When he's not blogging, Ari helps brands improve their digital media marketing. This is a guest blog post by Jordan Mendys. Over the last decade we have seen a rise in mobile technology and mobile applications like never before. Each new cell phone that comes out not only boasts an amazing amount of data storage and speed capabilities, but boosts camera megapixel ability as in DSLR cameras of a few years ago.
    [Social Media] Changing the Way Blogging Works (for Me, at Least)
    Charlie Gilkey has some thoughts on blogging, where we have been and how Social Media has changed things. While I’m not one of the true blog elders, I’ve been around long enough to experience what blogging was like before the rise of social media. It’s no coincidence that some of my best writing happened before the rise of social media. This is where all of the blogging and consulting began. Blog Conversation, Fear, and Going Back to Where We Started. remember what it like was like  before Twitter. In many ways, I liked it a lot more.
    [Social Media] Is Branding Or SEO More Valuable?
    These days, many companies will think about SEO and social media , and that will be it. You can do it through social media. But once you’ve branded your company and you’ve achieved a certain level of top-of-mind awareness, then your SEO and social media will be a lot more effective. Branding SEO Social MediaWhen it comes to marketing your business, you have to give some serious thought to priorities. One question that you’ll have to answer early on is this: Is branding or SEO more valuable to your business?
    [Social Media] Why B2B and B2C Connections Are Meaningless
    That’s really the amazing opportunity with social media. That’s why in my books and lectures I emphasize that success on the social web is no longer in the form of B2B or B2C. When he's not blogging, Ari helps brands improve their digital media marketing. Mark Schaefer writes about his love-and-hate relationship with Home Depot. He explains how he bought plants with a 1-year guarantee. The plants died within the year. Mark felt betrayed by his friend. You see, to me, Home Depot is not just a brand, it’s a buddy. It’s somebody I thought I could trust. like that.
    [Social Media] Social Media from Maui to Mars at MWEPsm
    We started here on Maui, and I gave a beyond the 30,000’ view – we got far out and a little wacky to create a social media experience – not just talk about it without interaction! Like most successful social media events, it took a village! comments The Media has arrived for the #MWEPsm conference @HotelWailea [link] Share on Facebook Share on Twitter Share on Pinterest Share on Google+ Share on Linkedin Share by email Erik Blair Tue, Aug 07 2012 13:28:04 Reply Retweet 0. And yes, Mars did come up. Chef Rob of Food for the Soul for Catering.
    [Social Media] Parsing Social Media Networks in Two Dimensions
    The Premium Content [link] for 7 August is all about how I have been using various Social Networks & how you can analyze your own use. Parsing Social Media Networks in Two Dimensions is a post from: In Context MultiMedia. Business Development Productivity Social MediaChanges are  coming. I am going to do an experiment with editing my audiences in Facebook, Google Plus, and Twitter, the point being that not all content is appropriate for each of those audiences. If we become disconnected here it is likely that we remain connected on a different platform.
    [Social Media] Have to Laugh – Klout vs. Social IQ
    Meanwhile, I get a message from Social IQ that I increased my buzz and influence since yesterday. Social IQ seems to be looking at my activities but doesn’t have any topics mapped out for me (strange). Klout has plenty of topics mapped out for me and tracks my activity, but they seem to have changed what’s in the topics totally, so where I was leading with Social Media Measurement for the last 7 or 8 months, now they have no names, and for top K+ recipients, they have a ton of people I never heard of. Klout social iq
    Buy advertising, which was expensive, or earn media by influencing news cycles. Social media made it easier. Tweet Ok, more content curation links you might have missed this week. If you’re new to content curation, EContent is a great primer for those interesting to learn what is content content curation. Basically, if you’re want to make yourself more valued in an industry, whatever that it, content curation is about “discovering, gathering, and presenting digital content that surrounds specific subject matter.” Content Curation Links.
    [Social Media] Pins to Purchases: Using Pinterest for Your Business
    Over the past several months you have undoubtedly heard the hype of Pinterest, America’s newest hot social network. Just like any other social media platform it will take some experimentation to figure out how to get it to work best for you, so have fun with it. Social Media online marketing Pinterest website trafficPinterest allows its users to share and discover their interests via highly visual content by pinning items to a virtual corkboard. Let’s take a look at how you can get these same results: Add a Pin It Button to Products & Homepage.
    [Social Media] Community Involvement, an Invitation
    Social Media Network. We have been running the new publishing model for just over seven months now and it is both more successful and less than I had hoped. The Premium Content Weekly Letter is doing pretty well, with good interaction from the subscribers with regard to content and Q & A. The Monthly Letter had a few subscribers, but they were too busy for the long-form format and back-and-forth required for the micro-coaching. So the Monthly Letter has been discontinued. Please consider getting involved with one or both groups. Volume Two comes out later this month.
    [Social Media] Social media news: Digg, Facebook, Google, Hootsuite, and YouTube
    Here is a quick roundup of some of the latest happenings in the social media world. The social bookmarking platform, which was bought by Betaworks last month, relaunched after a six-week hiatus on Wednesday. Facebook Google LinkedIn News Hootsuite social media news YouTubeDigg Digg is back! Digg v1, as the new version is called, features a simpler, more visual design with pictures and text, and only three [.].
    [Social Media] The Olympics “on” Social Media
    They are taking over fashion, the TV, and of course social media. couple things that are not so hot on social media for the Olympics… Restrictions on audience includes that social posts must be in “a first-person, diary-type format,” and video from the event is not to be shared at all. Olympians restrictions: Lets just say the olympians are not taking it well that their usual rights to social media have been restricted by the IOC. Can we say this is all a little contradictory to how social media strategy is normally implemented and works?
    [Social Media] Social Media Gets the Gold for the 2012 London Olympics
    The numbers are captivating, but how else have the Internet and social media affected the Olympic games? The social media profiles of the athletes are incredibly influential. There’s no need to wait for an exclusive interview between a member of the media and a decorated athlete – just follow your favorite Olympians on social media to get the inside scoop. Social media has created an outlet for instant news from direct sources. Do you think social media will dominate the 2016 Olympics in Rio de Janeiro on an even larger scale?
    [Social Media] Use Offline Materials to Convert Customers into Fans & Followers
    Couple this with a sticker near the entrance, “take one” cards in a display stand by the cash register, buttons pinned to all employees, and a staff that’s trained to encourage customers to join the conversation (and get exclusive deals) online, and your Social Media marketing will go to a whole new level! Social MediaThis is a great example by Crumbs Bake Shop of how a business can use OFFLINE marketing to get its customers to connect with them ONLINE.
    [Social Media] #MySMCStory: Social Media Club and Me
    The year was 2009 when I started walking down the road toward self-employment as a digital media auditor, marketer, and trainer. We’ve launched a monthly book club which features social media industry titles and host monthly webinars accessible to all SMC members worldwide. have been involved in some form with the Social Media Club Boston Chapter since its founding in 2006, and remain so to this day, currently serving as a member of the board. The inaugural meeting is my “story” because it involved so many world’s within social media for me.
    [Social Media] Social Media for Small Businesses That Don’t Have Time for Social Media
    I found this little gem on Twitter the other day: Your Small Business Should Hire A Dedicated Social Media Expert. Your expert-to-be should know the major platforms in and out, have at least a working knowledge of writing, video and webinars/podcasts and be able to grasp how SEO works.  If they’re 22 or 40, every candidate and especially  every hire should exhibit an active mastery of at least the basics of social media. Social media management is relatively easy to get started with and requires little time per post or update, but that time adds up fast.
    [Social Media] Facebook Stories: Great For Business?
    It could be a way to make social networking more humanly interesting. Social Media business facebook social networkingFacebook has launched another service that allows Facebook users to share their stories with the world in a more meaningful way. It’s called Facebook Stories. But can it be used for business? I don’t see why not. The big green submit button in the middle is an invitation for people to submit their stories about how they are using Facebook. If the editors like your story, they could use it on the website.
    [Social Media] Comparing Presidential Candidates Facebook and Twitter Presences – Web Journal – July 27th, August 1st 2012
    Still, the work got me thinking about how crucial it was to have a way to evaluate the social media around candidates, because people are taking social media more seriously now. Nevertheless, SocialBakers Analytics Pro seems particularly well suited to compare the changes in behavior in Facebook pages over time (average share rates, people talking about your subject, type of media being posted as well as percentage of change, month over month in the Facebook numbers). Facebook Fans – SocialBakers. Hmmmm. When you overlay the two, then the lights turn on.
    [Social Media] The Collaborative Organization: 7 Questions with Jacob Morgan
    Social media consultant Jacob Morgan’s new book, The Collaborative Organization: A Strategic Guide to Solving Your Internal Business Challenges Using Emerging Social and Collaborative Tools , takes on this challenge, providing a comprehensive strategy guide to emergent collaboration in the workplace. What is the top risk associated with adopting social collaboration technology and how do companies avoid it? Who are the leaders in adopting social collaboration approaches and technology? Who inside a company would most benefit from the advice given in your book?
    [Social Media] How To Gather Content for Social Media From Employees
    How To Online Marketing Social Media how to get content for social media social media employee policy social media for business owners social media for businessesThere are two groups of people that will always have the best perspective on your business: your customers and your ground level employees. Any business owner that ignores that fact and doesn’t learn from these two groups is shooting themselves … Continued.
    [Social Media] Introducing the Tweet Visualyzer By @JugnooMe
    News Social Media 2012 jugnoo social mix socialmix2012 tool tweet Twitter visualyzerThe Tweet Visualyzer is a powerful tool that enables users to visualize tweets in a brand new way. haven't seen anything else quite like it. Jugnoo has created a clean and aesthetically pleasing interface that displays relevant tweet information in a fun and engaging way.
    [Social Media] Tweaking marketing when products are delivered
    The pamphlet is alright – it mentions the ‘Picture of the Month’ competition to win more shirts, social media links and an email address for ideas and suggestions. I’ve been meaning to share some practical examples of how marketing should work as an integral part of all areas of a business. Too often people perceive marketing as a cousin of advertising, whereas it should span from initial product or service design and build through to customer use and interaction. My lovely new T-Shirts and everything else included in the packaging. Buffer.
    [Social Media] Low Level Tactics for Increasing Your Presence
    Business Development Seth Godin teaching small business people about Social MediaSeth’s Blog: Feet on the street. The complement to the brilliant strategy is the thankless work of lower-leverage detail. An organization with feet on the street and alert and regular attention to detail can build more trust and develop better relationships than one than hits and runs. Contact every user who stops using your service and find out why. Create a newsletter for every journalist who covers your space, and deliver it every three weeks, even when you’re not asking for anything.
    [Social Media] Is Social Media Really Free?
    You’ve likely heard that a DIY social media campaign is free. Sure, it’s free to sign up for a social media account. Whether you sign up at Facebook, Twitter, Pinterest, or one of thousands of social media websites online, it doesn’t cost you anything – most of the time. However, it would be a mistake to say that social media marketing is free. If your administrative assistant is the person working your social media for your company, you pay her a salary. But it’s not so easy with social media.
    [Social Media] The rise of the savvy consumer
    Social media features too, but did not have as much of an impact as you might expect. Don’t ignore traditional media  – expert reviews were still an important source of information. Content is key  – related to the last point, content and the distribution of content is more important than ever; on your site, on social channels, on media or blogger websites and even offline. Last week, Apple released the latest version of Mountain Lion. I was in two minds about whether to buy it. Does this process sound familiar? What steps did you take? Danny Whatmough.
    [Social Media] The Consumer Web is Not the Same as the Enterprise
    Vendors replicate the features and UI of platforms such as Facebook and Twitter and brands are also quick to adopt and deploy the concepts of social media within their organizations. We don’t get paid to use Twitter, Facebook, or any other of the social media platforms out there.  We use them because we want to and we have the freedom so shut them off or to turn them on. Legacy systems are a big concern for the enterprise.  In fact this is a topic of conversation that comes up in almost with almost every single client and prospect that Chess Media Group has.
    [Social Media] Want to Work at Iffort?
    Hi Guys! I’m back for a short post after a long hiatus At Iffort , we’re currently hiring a passionate intern for a position in Social Media. We’ve created a small video to share how does it feel to work at Iffort. Please do share this with friends in your network. If you want to work with us write at We’re waiting. Filed under: Iffort , Jobs Tagged: Iffort , internship , Jobs , working. Iffort Jobs internship working
  • WORKFACE  |  MONDAY, JULY 30, 2012
    [Social Media] Human Availability & Website Visitors = Great Investment
    Many consumers will investigate multiple sources in the process, from websites that feature product reviews to social media such as Facebook and Twitter. Data released last week from a GetSatisfaction internal study found that for nearly 90% of consumer respondents, a company’s website – not a social network – is the preferred place to research products and find information that leads to purchasing decisions. The Internet has made buyers much more sophisticated. Many visitors now expect real-time engagement when they visit your website. With 2.2
    [Social Media] It’s Official: Google+ Integrated Into SERPs
    It means that, more and more, small business owners should think about using Google+ as a social media service. Not only does it help your reputation by posting often to Google’s social media service, but your posts and comments on that service now could be integrated into the SERPs. search engines google search engine results SERPs Social MediaIf you’ve wondered when it would happen, here’s the good news : Google+ is now being integrated into search engine results. But what does that mean for you? ” That’s not a bad thing.
    [Social Media] Working with Social Media Data: People and Groups
    From the first time I described the three buckets of social media data , I knew that one category was different. Social media data provide information about both individuals and groups of people: who they are, who they know, what they care about, what they have to say, where they go… Have you noticed just how much information people are sharing about themselves, both intentionally and unintentionally? More casual groups might form through social network sites, discussion forums, or meetup groups. Measurement Social media analysis
    [Social Media] Why Blogging And Social Media Go Together
    Blogging has often been called the bridge between social media and search engine optimization. With the advent of social media, you have other ways to get traffic to your blog other than through the search engines. Since all sales and marketing is relationship-building, you can build relationships with your prospects through social media, then send your friends and fans back to your blog for a deeper conversation. It seems that blogging and social media were made for each other. Once you understand it you’ll know why.
    [Social Media] Looking at SocialBakers Analytics Pro and Really Liking it – Web Journal – Friday, July 27th, 2012
    It’s pretty hard to write when building a course (Social Media & The Art for Rutgers University), and yet, there’s so much to write about (and I’m getting Tennis Elbow from all this writing, it looks like)! Anyway, thought I’d just take a quick look at SocialBakers today, as I have full access to the platform, particularly Analytics Pro (Builder Pro I also have access to, but don’t have as much occasion or need to use it, yet). … So, have fun this weekend – I’ll try to, as well. Web Analytics Katy Perry socialbakers
  • SPRING CREEK  |  FRIDAY, JULY 27, 2012
    [Social Media] Be Fair to Your Communities: Tell Them the Truth!
      Tags: Chick-Fil-A Facebook Social Media
    [Social Media] Working with Social Media Data: Activity
    Monitoring social media. Measuring social media. Social media analytics. All of these treat social media as data, but social media generate at least three types of data : content, activity, and people. Activity data is just what it sounds like: data about the behaviors of people as they use social media. It's like web analytics, except that social media support many more activities than most web pages, and the activity takes place on social media sites instead of companies' own web sites.
    [Social Media] Meet Our Team: Taylor Hinkle
    Tweet Once again, we’re proud to feature one of the minds behind the great braintrust that is One Social Media. Read some of Tayor’s recent blog posts: How to figure out which social networks are right for your business. Here’s a few Videos featuring Taylor: Why the head of your company should be involved in your social media. The importance of sharing visuals on social media. How to use visuals in social media. Last time, we featured Mike. Today, I want to give a shout out to our great project manager Taylor.
    [Social Media] Why You Should Link To Social Media
    Are you linking to your social media profiles? In fact, fewer than 20% of SMBs link to social media profiles, and they’re making a big mistake. There are two primary reasons you should link from your website or blog to social media websites : It builds your social authority. Your Social Authority. Just as there is a link graph the search engines use to measure your authority, there is a social graph. In that social graph are all the places you hang out online. Social Media As SEO. It’s good SEO.
    [Social Media] A social networking site with an edge
    The recent explosion of Pinterest, which is now the third most popular social network in the United States, has led many platforms to embrace the visual (and more interactive) side of social media. Launched in December 2011, (pronounce ‘social’) is a social networking site created byMicrosoft Research’s FUSE Labs, and powered [.]. social networking siteOne of them is What is Reviews Microsoft
  • SMTHREE  |  WEDNESDAY, JULY 25, 2012
    [Social Media] Social Media is a team sport
    I have been fortunate to work with a variety of companies/non-profits at the beginning of their Social Media journey. They have recognized the importance of Social Media in their overall marketing strategy while realizing that it is only a part of the plan. Too many companies (and gurus, mavens, ninjas, etc) see Social Media as the lead dog on the marketing sled. One of the challenges facing any company as they begin their Social Media journey is – content. Do not be afraid to do this  on your Social Media platforms.
    [Social Media] Know Before You Go: How Keeping Tabs on the Ticker Can Help Sidestep Social Media Shame
    Smart, savvy social media marketers know brands need to plan ahead. Brands should have an editorial calendar that details what will be posted on the blog, Facebook and Twitter over the coming weeks. It takes planning and time to craft the perfect content to share with the community. But smart community managers also know that there are times all this has to be thrown out the window
    [Social Media] Using social media for research: Social Capital 2012
    The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies.  One highlight was Kelly Rusk’s session on using social media for research.  Kelly discussed how to effectively research the social web to understand how people interact with each other, organizations and brands. She discussed the tools and resources ]available and how they can help prepare a social media strategy that supports business outcomes.
  • ENGAGE  |  MONDAY, JULY 23, 2012
    [Social Media] Monday Morning Reads: Infographics, Logos, and Silly Tweets from 2006
    Content Creation Social Media branding infographics internet logos TwitterWhat had TMG followers retweeting and clicking this past week? Here are some of the stories. What’s a Map of the Internet Look Like? Fortune magazine writer and a graphic designer collaborated with GeoTel Communications, a telecom and infrastructure company, to create the “ultimate map of the Internet.” It’s a fascinating graphic that shows fiber optic cables—mostly underwater—that transfer data to and from major cities in milliseconds. Read on. Do You Have Sexy Infographics? Who isn’t? See how
  • JUGNOO  |  FRIDAY, JULY 20, 2012
    [Social Media] TGIF at @JugnooMe – Fun Friday Green-Eyed Monster Edition
    Social Mix 2012: Meet Team Jugnoo… and Some Other Guys. Faithful readers, in case you didn’t already realize, everyone here is buzzing about Social Mix 2012 ! We have been getting ready – packing swag bags, sharing developments with our partners The Remix Project , coordinating last-minute details with the Fairmont Royal York Hotel , and preparing to bring our attendees the ultimate in single-day social media conference quality. Social Media jugnoo fun fridays tgif fridayI have returned, gentle readers, and it’s great to be back.
    [Social Media] New Social Media Definition of Mass Market
    Social media has connected the world in a way that our forefathers could never have imagined. So these two little pebbles creates social marketing ripples.BUT if you identify that niche audience and start to work with that audience.then together you and the market creates the value. The best thing you can to be everything to somebody.that will spread socially. brand Social Media social media land grab small business 3d printing social marketing niche audienceAs the potential audience becomes mass.customisation has
  • ENGAGE  |  FRIDAY, JULY 20, 2012
    [Social Media] Social Tracking Made (Almost) Simple With Google Analytics
    There are many ways to track your social media efforts — Hootsuite,, Facebook Insights, SEOmoz, Klout and the list goes on and on. But since you are already using Google Analytics to measure the success of your website, why not take advantage of their new social tracking? Here you will be able to access to the new social dashboard where you can see how much traffic is coming from social media sites, which pages are the most popular on social sites and which social plugins (Facebook “Like” button, Twitter “Tweet” button) are being used.
    [Social Media] BBQ, Hoaxes, Damn Kids & iNFL
    Brands Ignore Negative Social Buzz at Their Peril – since we started high, we had to come down sometime. Number two on this week’s list takes a look at how many companies track and respond to feedback on social media… it is not high… only 49% in this study responded to feedback… what are we in 2008? First it was hot and humid, then it got real wet and back to humid. Supposedly the weekend will be gorgeous so we shall wait and see. Did you get your SXSW panel in for 2013 yet? If not, well you have a few more hours to get one in. How was your week? Five for Friday
    [Social Media] What Would a New Facebook ’Want’ Button Mean for Brands?
    Facebook Marketing & Communication Adwords Brands Google Marketing Social Media social media marketingTweet Facebook might be in the process of testing a Want button to go along side its existing Like button according to InsideFacebook. But But what would an addition to Facebook’s button arsenal in the form of a Want button actually mean for companies and brands? Opportunities for brands. Facebook’s current Like button is a great tool for advertisers to figure out things such as target demographics and popular trends on Facebook. Marketing prospects.
    [Social Media] How to Boost Your Marketing Plan for Spectacular PPC Results
    What about on popular social media sites like Twitter, or the all-important Facebook? Pay per click (PPC) advertising should be an important part of any marketing campaign. A lot of people are scared of it, though, and rightly so. Failure to properly prepare for a PPC campaign can mean you’ll shoot a lot of money down the drain in record time. How do you keep this from happening? You can avoid disaster and court success by asking yourself the following three questions. How Does Your Audience Talk? If so, try testing PPC ads that use those phrases. Of course not.
    [Social Media] SMS - The Mobile Marketing Road Less Travelled
    We develop social media campaigns and tactics and still we butt up against the inevitable truth – we are contributing to a vast and growing tide of information aimed at the consumer who has no qualms about throwing out the baby with the bathwater. ” The idea here is to deliver highly relevant messaging to a hyper-targeted group of recipients using one of the less talked about media – SMS messaging. When talking about digital marketing strategies today’s marketer would be completely remiss if he were not incorporating mobile best practices. by 2015.
    [Social Media] SEO Trends to Watch For
    While the trends do seem to indicate huge growth in social media platforms, the trend towards more paid positioning leaves a bitter after-taste. B2B Internet Marketing B2B Marketing B2B Social Media Paid Search SEO MediaI was reading an article yesterday, the Five SEO trends to lookout for in 2012 , that left me wondering. Don’t get me wrong, paid search is a wonderful tool – I actually believe in it as part of an overall marketing strategy. It’s a small part though and should not be the only thing your company considers when putting together a strategy.
    [Social Media] How Marketers Can Learn From Social Media In the Election
    While it’s generally accepted that one shouldn’t discuss politics or religion in polite society, this morning on the way into work, I heard a segment on NPR’s Morning Edition that caused me to ponder social media in the election. The segment, on how social media is NOT dominating this election, grabbed my attention when it indicated that “Social media… has been relatively little used by average voters and average citizens.” What the piece was indicating, was that as a society, we are not looking at social media for election coverage and news.
    [Social Media] Newsjacking: What Is It and Why Should I Care
    What it is, an example of newsjacking gone wrong, and you will get a few tips on how you can use the tactic to maximize your social media efforts. Presenting your perspective into a breaking news story might just earn your company, brand , or products and services the coverage and attention you need the most, making it a powerful tool to have in your social media arsenal! B2B Internet Marketing B2B Marketing B2B Social Media Demand Generation Media Twitter VideoIn this article you’ll get a better understanding of newsjacking.
  • JUGNOO  |  TUESDAY, JULY 17, 2012
    [Social Media] Looking After Business and the Real Profit Makers
    Looking After Business and the Real Profit Makers originally appeared on Jugnoo Social CRM and Social Marketing Blog - making your business social through crm under a Creative Commons license. Social CRM Social Media business and customers crm solutionsIf I asked you the most important part of your business, what would you say? Marketing? Perhaps advertising or sales? Now what if I said they’re all irrelevant? What if I said you don’t need sales to be successful? And you’d be right – if I were serious. But they’re not the most important part. Be Vocal.
    [Social Media] What Social Media Users Are The Happiest?
    According to a recent survey , Facebook has more users than any other social network but those users don’t necessarily like Facebook. Other social media sites scored on customer satisfaction including Twitter, LinkedIn, and Pinterest. These social networks all scored 64, 63, and 69, respectively. The customer satisfaction survey doesn’t ask whether users are on Facebook, Google+ or other social media sites for personal or business use. Are you happy with your social network? Social Media facebook google social networking
  • SOCIALFISH  |  MONDAY, JULY 16, 2012
    [Social Media] How to Boost Your Marketing Plan for Spectacular PPC Results
    What about on popular social media sites like Twitter, or the all-important Facebook? Courtesy of Pay per click (PPC) advertising should be an important part of any marketing campaign. A lot of people are scared of it, though, and rightly so. Failure to properly prepare for a PPC campaign can mean you’ll shoot a lot of money down the drain in record time. How do you keep this from happening? You can avoid disaster and court success by asking yourself the following three questions. How Does Your Audience Talk? What is Your Competition Doing?
    [Social Media] Relationship-Building Through Social Media
    More and more, businesses are using social media for more than just marketing. And social media can help you with that too. Many companies are now using social media to maintain those lines of communication between partners and suppliers, not just customers. This is a use for social media that I want to encourage. Social media is a business tool. Social Media business tools small businessIt’s quickly becoming a way of life for online businesses. But is that good or bad? Personally, I think it’s good.
    [Social Media] What a great idea needs.
    This week I delivered an inside social media session to a fabulous group of leadership coaches and in an email exchange with people afterwards I was reminded of yet another conversation with Dad. fact he would be someone who would embrace the idea of a new social economic model. social media social media sessions leadership coaches ideas business ideasHe loved ideas, he breathed ideas, he believed that ideas were all out there and that nature gave the world people in order to find He said this to me one day. ".make
    [Social Media] launches new visual dashboard
    launches new visual dashboard was written by Cendrine Marrouat and originally published on her social media blog, Creative Ramblings. News Scoopit Social Media content curationContent curation platform introduced introduced the updated version of its dashboard on Saturday. Now more visually focused, the dashboard is centered on a user’s personalized Interest Graph. The home page gives curators instant access to the most recent posts on the topics they follow. Read more at
    [Social Media] Don’t Ignore Social Media Complaints
    One of the worst things that you can do online is ignore your customers on social media. In today’s marketplace, consumers are just as likely to complain through social media as they are directly to your business. And because it’s a reality, you should be monitoring your brand and products on all the major social media websites. That doesn’t mean you have to engage customers through those media by being active on them yourself, although that might not be such a bad plan. Social Media social media monitoring social networks
    [Social Media] What’s the Price of Five Dollars?
    Business Customer Experience Andy Sernovitz CEO Chief Executive Customer CMO CMO To Grow Greg Verdino Loyalty Marketing Nissan Social Media Strategy Twitter Word of MouthThis post by Andy Sernovitz got me thinking about how many companies are penny wise but pound foolish — and why, more often than not, that mindset is bad for business over the long haul. That, in turn, brought to mind a post I wrote a couple of years ago when a company I’ve had a reasonably long-term relationship with and how their penny wise thinking caused me to question my loyalty. Chime in.
    [Social Media] Are Marketers Killing Social Media?
    As a marketer, and as a social media consultant, I get a little defensive whenever someone says anything negative about my profession. But Shel Israel recently had a thoughtful post on marketing and social media at Forbes. Organizations are back to measuring social media programs in terms of ROI, which makes as little sense as determining the ROI of wearing clothing to a business meeting. That said, when you devise your next social media campaign, try to make it conversational. Social Media marketingmean, really connecting.
    [Social Media] Interesting Stuff & Web Journal – July 1-7th 2012
    Been a pretty busy, intense week that also happened to have a holiday in the middle of it!   I have begun to assemble Rutgers Social Media and The Arts Fall 2012 course shell, and find it’s taking most of my creative juices, to do it. title like “ ViDEO: How to use social media in ways no one else imagined” peeked my interest – not sure exactly what there is to learn here, but I like the idea of using a platform for something else than what it was designed for (but it might not work optimally, in that case). Yep, I’m speaking there.
  • JUGNOO  |  TUESDAY, JANUARY 10, 2012
    [Social Media] How to Use Social Media For Your HR Needs
    And with 80% of companies using LinkedIn as a recruitment tool, it’s clear to see that social media (at least from LinkedIn’s side) is a great tool for any recruiter or human resources department to find their next employee (or for employees to find their next position). And with Google+ setting business accounts live, candidates finding you through social search could be about to step up to another level. Social Media human resources social media? According to the LinkedIn press centre, 1-in-20 of all LinkedIn profiles are held by recruiters.
    [Social Media] Mobile is the New Digital Native – Are You Ready?
    And for any business wondering where to allocate their marketing spend when it comes to social media, it’s a split they need to take into account. Do you refocus on email marketing , knowing that your (potential) audience checks that more often than social networks? The key point is, most businesses are looking at social media as the next big thing for their marketing pushes. originally appeared on Jugnoo Social CRM and Social Marketing Blog - making your business social under a Creative Commons license. Mobile Excess Needs Mobile Access.
    [Social Media] Your Target Audience Is Not Generic
    ? There’s a mindset among many business owners that they need to be on social media. This is usually fostered by fly-by-night consultants and agencies who tap into the fear factor so many businesses have about social media, and use blinding statistics and numbers about these platforms, and why a business needs to be on them. All these numbers and stats are doing is taking a generic approach to social media. Because we’re told that’s where the money is, according to the people with the awesome social media numbers? But so what? Research.
  • JUGNOO  |  SUNDAY, JANUARY 15, 2012
    [Social Media] The Merging of Pure Play Media and Social Media
    ? Why social rocks? My first foray into social media some years back, I was confronted with a channel that seemed so vastly different than what I’ve come to know in my years as a digital marketer. have come to emerge as a purist in social media and while I understand this continues to be a test and learn channel, I have not necessarily given up the principles that have accompanied the true merits of this channel: credibility, community, engagement and its undeniable result: sustainability. It was simply pure play media. Social Media Twitter
  • JUGNOO  |  SUNDAY, JANUARY 15, 2012
    [Social Media] Social Media: Who Owns it?
    ? Last summer I moderated a session at the CMA’s The Science and Art of Social Business called, “Who owns social media?” ” Here was the approach: The advent of social media has sparked a new and ever evolving medium that does NOT carry with it the type of norms advertisers have been used to. It leads us to question whether companies, for all money, branding and vast media exposure have actual influence on the customer, and more importantly, revenue. Before Social there was Word of Mouth. Social is not a new concept.
  • JUGNOO  |  THURSDAY, MARCH 8, 2012
    [Social Media] JugnooMe has arrived
    With the launch of our social marketing and engagement platform, JugnooMe, we’ve completed the first part of our journey toward making the social web accessible for everyone. Through JugnooMe, we look to enhance the way people connect, exchange, and engage on the social web through social platform innovation. In a nutshell, we want to help change the way you use social. We’ve made the online social experience easier to navigate by offering the following features all under one roof: • Single social media dashboard supporting multiple platforms and accounts.
    [Social Media] Social media news: Facebook, LinkedIn, Pinterest and YouTube
    Here is a quick roundup of the latest happenings in the social media world. Facebook Google LinkedIn News Pinterest Twitter social media news YouTubeFacebook Facebook added two new features to its ever-changing arsenal this week. In the Menu section, the new “Voice” tab allows Page owners and administrators to choose how they want to interact with fans on a case-to-case basis. This feature complements [.].
    [Social Media] 5 Reasons To Use Twitter For Marketing
    If you relax and use Twitter as a social networking tool , you’ll reap the benefits a hundredfold. Social Media search TwitterDon’t sweat it if you have been marketing yourself online and not been using Twitter. There are good solid reasons to use Twitter for marketing and it’s never too late to get started. Here are 5 solid reasons to include Twitter in your online marketing efforts. Twitter now uses autocomplete. This is a search feature, so what does it have to do with marketing? Search for people you follow. Write a blog post and post it on Twitter.
  • ENGAGE  |  SATURDAY, JULY 7, 2012
    [Social Media] Google+ Fails and Brand Inspired Tattoos: Week in Content for July 7, 2012
    People seemed to agree: Google+ just hasn’t found a place in our overly social lives. apart from he “social media explained” board jokeGoogle+ Fails Because It Makes You Feel Like A Losergratpost State of social media. Social media is evolving (and expanding) at an extremely quick pace—and there’s no sign of it slowing down. Well for some of the stats you may not be too sure of, the Social Media Marketing Manager of Samsung lays them out in this slideshare presentation. So true. OzoBGW. Captn Crunch!
    [Social Media] What is the key to persuasion?
    Persuasion is what social marketing is all about. The social web is a great tool to persuade but there is one thing many forget. Just because social marketing allows you to talk all the time, Marketing Social Media coach social media social marketing business leadershipPersuasion is built into all of us.remember the nagging for that toy, followed by the cute look which was likely to work. Business is about persuasion, leadership is about persuasion. The gap.  . allow that
    [Social Media] Can You Market Videos On Pinterest?
    The mark of a good social media website is how serious its owners are about improving it. If the ownership team is serious about creating a useful and rewarding user experience and trying to keep up with the rapid changes of the web, then you have a good social media website. There are a few good ones out there, Pinterest now being one of them. Pinterest started out as a way for marketers to share images with their friends. Now you can share videos too. Of course I’m not knocking YouTube. It’s a great site for sharing videos and you should use it.
    [Social Media] Sum-up on Facebook’s Recently Launched Features
    Mobile Reach Data: As we have advised on our Facebook page , the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on the use of mobile devices in daily life of social media. Facebook Social Media admin roles features launch mobile reach data offer promote posts reach data schedule updates sum-up switch region terms and policy hub timeline Timeline postsTweet In the beginning of February, Facebook Timeline was rolled out to all users. Read more about it here.
    [Social Media] What Can Businesses Learn From Buglers?
    We were scrappy back then , operating on a shoe string without many of the tools (from corporate sponsorships to national fundraising drives fueled by digital and social media) modern corps have today. Don’t get me wrong — I’m not suggesting you send your best employees out “begging” (although let’s be honest, isn’t that exactly what small businesses are doing today when they vie for Chase/Living Social grants or an American Express OPEN Big Break for Small Business ?) What does summer mean to you? For me, summer means drum corps.
    [Social Media] Meet Our Team: Mike Bal
    At One Social Media, we recognize the importance of brand storytelling. What The Ninja Turtles Taught Me About Social Media. Reach out to Mike on LinkedIn: meet our team Social Media des moines social media company One social media social media marketing strategyTweet Meet the people behind the brand! In order for you to get a better idea of who we are as a company, we want to highlight the great members of our team! You’re So Vain, I Bet You Think This Post Is About You….
    [Social Media] Getting Local with Social Media Literacy
    Register here for more information – Social Media Literacy for Small Business. Getting Local with Social Media Literacy is a post from: In Context MultiMedia. Mike Sansone shares a thought that has been on the top of my own thinking for some time now: The World Wide Web Should Get Smaller (Local) | ConverStations. The “world-wide” web might be a daunting term for some. Maybe the WWW should get smaller. At least from a search perspective. The other day, I was in a small town in Nebraska for business. arrived early and did a search for a coffee shop.
    [Social Media] Twitter + Yammer? What could have been…
    I’ve been thinking a lot about Enterprise Social Networks recently, and so should you if the figures about the potential size of the market over the next few years are to be believed ($6.4bn by 2016). Is the idea of one unified profile to join work and personal social networking that ridiculous? social media esn microsoft social networking social networks twitter yammerThe news that Yammer has been acquired by Microsoft for $1.2bn therefore shouldn’t come as any surprise. Sure, it is a big sum, but I think this is a smart move by Microsoft.
    [Social Media] The 5 Dimensions Of Blogging
    Social media – Your blog is a conversation. Savvy marketers figure out how to get the conversation from these social media outlets to their blog. By keeping your blog posts focused on your core competence and mission, and because you promote your message through the various social media outlets, every time you present yourself in some corner of the Internet you build your reputation. Blogging for Small Business blogging Branding internet marketing Reputation Management search engine optimization Social MediaDo it one step at a time.
    [Social Media] Easy Ways for Brands to Maximise their Twitter Potential [Report]
    Buddy Media recently published the report “Strategies for Effective Tweeting: A Statistical Review”. Between December 11th, 2011 and February 23rd, 2012, Buddy Media analysed user engagement from more than 320 Twitter handles of the world’s biggest brands. You might think that 140 characters already make a very short message, but tweets containing less than 100 characters actually receive a 17% higher engagement than longer tweets according to Buddy Media. full copy of the Buddy Media report can be found here. Tweet. Here are a few key points from the report.
  • ARI HERZOG  |  MONDAY, JULY 2, 2012
    [Social Media] Your Favorite Networking Site Is
    What is the benefit of these business or social networking sites? Ari Herzog is currently seeking a full time position in social media. MediaBeyond Twitter, Facebook, and LinkedIn, what is your favorite networking site? Inclusive of YouTube, Orkut, Bebo, Yammer, Plurk, Plaxo, Digg, Reddit, StumbleUpon, Quora, Google+, MySpace, Pinterest, Foursquare, Instagram, Vimeo, SlideShare, Tumblr, Klout, Spotify, and Mixx, what do you like the most beyond the big three? What is not listed here that you would single out for other readers to know? Connect on LinkedIn today.
    [Social Media] Earned Media Tip #7: Use Offline Events for Content
    This post is part of the series of 10 tips to increase earned media. At the core of earned media is great content.  Media is all about attracting more people to their content. Offline events can be an excellent way to generate good content.  I was recently at the PR News Taste of Tech Social Media Summit in New York City.  In the two days I was there I met some industry luminaries, heard interesting panel discussions and keynote addresses and had the opportunity to interview several of the speakers. Reporting on industry events. Who will be attending. Twitter.
    [Social Media] Ways to Optimize Your Blog for Professional Tradesmen
    It’s true optimization is usually associated with search, but you can insure that your content performs well on social media platforms. Make content spreadable - RSS feeds, emails or social media. Marketing Tips Social Marketing Traditional Marketing blogs for professional tradesmen heide cohen optimizing your blog professional tradesmenFor those of us who write blogs, we do it with the sole purpose of sharing insights and tips that hopefully make your job easier. Make your posts easy to read - use headings and bullet points. Those are some thoughts.
    [Social Media] 10 Things You Need to Know About: Instagram
    Yesterday's news was definitely a shock to the social media community. Instagram, a company with a baker's dozen employees known for their scrappy nature, announced they will be acquired by social networking juggernaut Facebook. Tags: Facebook image sharing Instagram Mobile mobile development Social Media
  • SPRING CREEK  |  MONDAY, MAY 21, 2012
    [Social Media] Facebook IPO Has a Rough Go, Zuckerberg Changes His Status
    We’re not stock prognosticators, but we are social media enthusiasts, and as such, we’ve gathered some of the must-read stories from the Facebook IPO for your reading pleasure: Tags: Facebook IPO ZuckerbergWe’re a long way from the Harvard dorm rooms of February 2004, that’s for sure. Last Friday, Facebook debuted on the NASDAQ to much fanfare, but not much growth. The stock, which ended up being 30 minutes late to the IPO party (which NASDAQ has taken the blame for), ended the first day of trading just above its IPO price of $38.00.
    [Social Media] How to Conduct a Social Audit of your Brand, Part I
     . Tags: brand audit Social Media analysis social intelligence
  • SPRING CREEK  |  FRIDAY, JUNE 22, 2012
    [Social Media] How to Conduct a Social Audit of your Brand, Part II: What Next?
     .   Tags: brand audit Social Media analysis social intelligence
    [Social Media] Social Media Metrics: Diving Deeper into your Data
     . Tags: social intelligence analytics metrics data reporting
    [Social Media] Social Media & The Arts, Social Media Measurement and the move to Transmedia Story Telling
    Online Courses. I am putting together the syllabus for Social Media & The Arts for fall 2012 at Rutgers University and will chart new ground here.  … … When I put the online course together for Social Media Measurement , I had no idea how long it would take, and it took longer than that. Oh well. I’ll argue Social Media, at its best, is a Transmedia story (stories) and what people generally respond to are stories. For those of you interested, the recording is below:  . Scott was great, as well in bringing the content to life. 
    [Social Media] The Importance of Twitter as a Marketing Tool – My interview on Pluggio
    To me, social media is about the human journey. Here is an extract from an interview I recently did for the Pluggio Blog. is a free Twitter and Facebook Manager. Hello Cendrine! Welcome to the Pluggio Blog!  In a nutshell, how do you describe your business? If you want to be successful online, you [.]. Interviews Twitter cendrine marrouat marketing tips
  • ENGAGE  |  THURSDAY, JUNE 28, 2012
    [Social Media] 3 Things a Good Web Journalist Needs to Do Post-Wheaties
    Instead of just running down the facts of an historical event, a historiographer examines how different historians and social commentators have analyzed that event over time. Which opinion makers on social media are following it, and what thoughts are they broadcasting to their followers? Give readers your authentic opinion and self, and they’ll give you what you really want from them: more hits and social media love. 3. Content Strategy Buzz Content (media) Google Insight Tactics Writers Resources WritingBecome a Coverage Detective. Develop an Opinion.
    [Social Media] 22 Simple Tips to Build Your Email List Organically
    While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Include Social Share Buttons: Make sure these are everywhere so people can share on their social media networks easily with one click! 8. Include ALL social sharing buttons. 9. Use Social Media: Use your social media channels to send people to your landing page, share the link, and build amazing relationships while doing so. Email is used far more than Facebook and Twitter combined. Email?
    [Social Media] Reviewing 10 Restaurants on Facebook
    Ari Herzog is currently seeking a full time position in social media. Media Strategy branding FacebookFacebook is an excellent marketing platform for a restaurant to help it increase brand awareness, recruit new customers, and empower patrons to network with each other. But which restaurants are doing a great job and which need help? Please watch my video review and post your feedback below. Picture by Matthew Hull. Please continue reading Reviewing 10 Restaurants on Facebook and leave a comment if inspired. Connect on LinkedIn today.
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