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    [Social Media] Wasted Social Productivity
    While all things social are being touted as innovative ways to “produce things” the reality is that all things social are currently non-productive. You might say that social is much more productive than traditional advertising and marketing methods. Does the increase in hiring people with knowledge about all things social represent more production? So we must begin to ask how can we use all things social to improve productivity gains? We wonder why much of the on-line dialog about social media is about ROI.
  • KIKOLANI  |  FRIDAY, JUNE 24, 2011
    [Social Media] Fetching Friday – Resources Mashup & Sloths
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on Want major media exposure for your business – three simple steps to find out what reporters from major publications need from you! 29 must read freelancing blogs – a great list of freelance writing, translation, business, blogging, social media, and inspiration. Social Media / Social Networking. The Resources Mashup. Blogging / Writing. Business / Career.
  • TWIST IMAGE  |  SUNDAY, APRIL 22, 2012
    [Social Media] The World Of Thumbonomics
    If we learned anything about the acquisition of Instagram by Facebook , it is that the world of Social Media and mobile is colliding faster than we had ever expected. More recently, Lutze released her second book, Thumbonomics - The Essential Business Roadmap to Social Media & Mobile Marketing. online social network. social media. Episode #302 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #21 of Across The Sound 2.0. Enjoy the conversation. blogging. david usher. itunes.
    [Social Media] It Is Time To Evolve
    Unfortunately, nobody else has an answer to that question either – none of the pundits or anchors produced anything except the tired argument that we tried Socialism and it failed so therefore more Capitalism is the only way to fix Capitalism. The Internet and social media have shifted the factors of production away from land, labor, and capital to a higher order of human organization.   People today produce things with knowledge – social, creative, and intellectual knowledge.  I saw a Fox News commentary on the Occupy Wall Street movement.  It’s a Simple Problem.
    [Social Media] The Question of Context in Meaningless Data
    Given, that’s a pretty basic overview of what a typical social search/data mine comprises of – but it does show you how the data can be found, filtered and used. Example A – The Social Graph Data. Sending a new search spider out connects her social graph together and uncovers multiple conversations and images around her reminiscing. The Question of Context in Meaningless Data originally appeared on Danny Brown - Social Media | Marketing | Influence under a Creative Commons license. Insights big data social graph Instant relevance.
    [Social Media] Did you know you can ‘bookmark’ tweets to use as social proof?
    It’s called ‘Favourites’ It’s perfect for storing social proof – recommendations and nice things people say about you, your product or service so you can use it in your marketing. Roll your mouse over the image to see what I mean… Had an absolutely amazing call this morning for my Socent @ colourursuccess with @ absolutealicia social media queen!!! Bookmarking tweets is a one-click action that will save a tweet on a separate page in your profile so you don’t lose it. Where to display your favorites. FBMastermindSession. No BS.
    [Social Media] 5 ways how marketing consultants can help you to Increase Online Sales
    Tags: Get Found Online business consulting business leads inbound marketing agency increase web traffic internet advertising marketing consultants marketing consulting social media marketing agency
    [Social Media] Every company needs a Sheriff Woody: a toy story
    If you can grasp Woody’s worldview, you just might get that social media return on investment you say you’re looking for. A Toy Story 3 sticker collection available through one of my clients Early into this third installment, Woody summarizes the worldview he’s displayed throughout the series. That’s the element that must change IF your company wants to “leverage social media” or leverage anything else that involves connecting with human beings. That's a big benefit of social media; being the name or face of the company. That’s the key. Brian L.
  • TWIST IMAGE  |  TUESDAY, JUNE 25, 2013
    [Social Media] Don't #Unplug From Technology
    In short, he was riding the wave of his digital connectedness upriver into global success, while developing a personal brand to be reckon with (over 140,000 followers on Twitter , multiple appearances in mainstream media and more). Lately, Thurston isn''t the only one talking about a more regimented social media and technology diet. Let our biggest problems in life be that we can''t keep up with all of the people who want to consume our media and connect with us. media attention. social feed. social media. social media diet.
    [Social Media] The Best Way To Be Recognizable As A Business
    The website, ads, and every social media outlet are coordinated, as if one person were doing it all. Quick, think of a logo. . What can you tell someone about the company that logo represents? Is there a consistency of message and design? The most effective logos are an integrated part of an entire marketing story that repeats throughout everything the company presents to the public. There is a consistency of presentation from the way a store is designed and decorated to the way an email is written. Consistency Doesn’t Need To Be A Solo Job.
    [Social Media] Think Twitter Sucks? You’re Wrong, Here’s Why.
    What better a way to find the latest new influencers in social media? Officially, my title is “Social Media Strategist.&# But really I just stick my head in the clouds, pull out great ideas, and play with those sites you probably need a proxy to visit at work. Blazing a Trail in New Media. As “Miche&# I problogged at Audeamus for Creative Weblogging, which snagged a front page on The Issue and was named a top Social Entrepreneurship blog a few times. have also edited Master New Media’s articles, videos, and newsradar. Digg this!
    [Social Media] Think Twitter Sucks? You’re Wrong, Here’s Why.
    What better a way to find the latest new influencers in social media? Officially, my title is “Social Media Strategist.&# But really I just stick my head in the clouds, pull out great ideas, and play with those sites you probably need a proxy to visit at work. Blazing a Trail in New Media. As “Miche&# I problogged at Audeamus for Creative Weblogging, which snagged a front page on The Issue and was named a top Social Entrepreneurship blog a few times. have also edited Master New Media’s articles, videos, and newsradar. Digg this!
    [Social Media] Guest post: The Lollipop Man Technique – Helping people across the street and onto your website
    Guest post: The Lollipop Man Technique – Helping people across the street and onto your website was written by Cendrine Marrouat for her social media blog, Creative Ramblings. The following is a guest post by Ben Austin. His bio is at the end of the article. When was the last time you logged into your analytics and checked your website rankings? Once you start seeing good results it means you can start attempting to make some money. I’d like to see you try [.] Guest Posts Ben Austin build a website search engine optimization Web search engine
    [Social Media] Attending Stratigent’s Pimp Your Reports NYC Event
    As I’ve been doing a lot of Social Media Metrics – the issue of what should be presented and how – brings a session like Pimp Your Reports back into my focus – honestly, a lot of reports I’ve seen others do,  plus my own reports and summaries, could improve. Tags: Web Analytics Business Google analytics Marketing New York City Pimp Your Reports San Francisco Social Media Web Analytics Association William McCormick By getting it right, you can save time and resources and begin to reap the benefits of your effective messaging right away.
  • T2 SOCIAL  |  MONDAY, MAY 19, 2014
    [Social Media] An Infographic on Sharing Infographics [INFOGRAPHIC]
    People respond to infographics on social media differently based on the network they are using. It is important to be aware of certain best practices when it comes to sharing infographics on social networks. Pinterest is easy: simply pin it up and watch the engagement begin. But to ensure you will see that same level of interest from your audiences on Facebook, Twitter and LinkedIn, it’s important to be aware of some of the best practices on each of those networks. Take a look and see if you can’t spot a few best practices you might have overlooked in the past.
    [Social Media] Should You Expect Reciprocation?
    At some point during our journey through social media and blogging, we encounter reciprocation opportunities that are too good to pass up, especially in the beginning when we are developing our online presence. Even those who do nothing but manage their own blog and social media accounts find it hard to reply to all of their comments, emails, and friend requests. Now, let’s say that there wasn’t a time factor involved, that you are able to both maintain your blog and social media presence while also providing reciprocation. at AriWriter.
    [Social Media] Guest Post - Old School vs New Media Advertising methods
    Anytime a new invention comes out advertisers begin the process of how to ultimately reach their target market through this new media. The funds that are not being spent on the more traditional forms of advertising are now being put toward the new interactive media. Social Media . Marketing joe baker advertising methods forms of advertising television commercials social media advertising + facebookThis week it is an article from Joe Baker . Advertising methods have been constantly changing since the dawn of time. News paper. Magazines. Billboards.
    [Social Media] How To Create A Successful Blog For A Business or E-Commerce Website
    Read their blogs regularly and learn from their social media strategies. Many business owners and e-commerce site operators overlook the power of blogging, mostly because the traffic isn’t directed to their product or services pages, so they wonder “why bother?”. Yet, have you ever tried to promote or build links to your product pages? It’s not easy. How many Twitter or Facebook users do you imagine want to click-through to a page selling webinars or cloud accounting services? Unless you have a beautiful, unique and creative product, getting exposure can sometimes be difficult.
    [Social Media] The 6 Lifelong Laws of Content Marketing for Agencies
    Delegation equals death in social media. 6. Social Media and Community Building. This is also more difficult to assign a formula because the number of social media active employees will vary considerably based on agency size and social appetite. What I’ve found over time, however, is that on average roughly 10% of the agency team can/will put meaningful effort into social media and community to the degree that it actually generates attention for the agency. Average annual salary of social media participants = $75,000.
    [Social Media] Does Community Management Need a New Title?
    Too many companies use the title community management to describe social media managers. Recently I was having a drink with my friend Greg Isenberg and we discussed one of the big challenges the community industry faces. “Community as a term, has a lot of baggage”, I explained. “People perceive community to be this fluffy, emotional thing. They don’t associate it with business strategy or real business value.” ” He agreed, and proposed the solution of changing the title of community management. It’s an interesting thing to think about.
    [Social Media] Guest Blogging: The Ultimate Guide
    You are here: ViperChill » Social Media » Guest Blogging: The Ultimate Guide Guest Blogging: The Ultimate Guide Written by Glen, this post has 107 Comments I try not to sound too egotistical when I say this, but over the past 12 months I have certainly been one of the ‘faces of guest posting,’ simply because I have had a lot of public success with the tactic. I’ve been interviewed about marketing using guest posts over 10 times, I’m mentioned on the homepage of a guest posting community and I’ve written far more of them than I care to remember.
    [Social Media] Online Video Marketing: A Great Way to Educate Professional Tradesmen
    Video marketing places them online, and hopefully you are doing a social media program that encourages posting videos. recently read a post from Amy Porterfield in Social Media Examiner, 16 Tips for Successful Online Video Marketing , that outlined some helpful hints when doing online video marketing. This entry was posted on Wednesday, June 23rd, 2010 at 9:00 am and is filed under Marketing Tips , Social Marketing. How Do You Measure Social Media Success? Video works! You can follow any responses to this entry through the RSS 2.0
  • T2 SOCIAL  |  SUNDAY, NOVEMBER 23, 2014
    [Social Media] 4 Ways to Identify Growth Opportunities on Google Analytics
    Under the ‘Social’ submenu of your ‘Acquisition’ tab, you’ll find your Trackbacks report. Trackbacks – which many of us might know as pings, pingbacks or, simply, backlinks – are social shares of your content (which, by the way, rank quite highly in terms of SEO). When you review your trackbacks report, you can see exactly what content was shared by visitors on social media (including blogs) and, from there, identify potential brand advocates based on the rate at which they share your content. Behavior Flow – Conversion Traffic. Trackbacks.
    [Social Media] [VIDEO] An “Unedited” Are You a Social Executive Chat With @MarkFidelman #IBMConnect #SocBiz #IBM
    Toward the end of a previous post detailing one of our many experiences at the 2014 IBM Connect Conference, I linked to this video, which contains a brief excerpt from a chat we had with Socialized! author Mark Fidelman (@MarkFidelman) about the role of the social executive in the social business movement. And despite a couple small audio hiccups, all the important points we make about social executives remain intact. The social executive must not simply pay lip service to this process, but model the unified purpose for which their brand stands.
    [Social Media] Want Traffic? Then Make Things Happen
    And so I put aside all the existing posts and started focusing on a couple of niches, blogging and social media. Social Media Links. Ah, the wonders of social media. This is a guest post by Ramcel Gatchalian. The million-dollar question every newbie blogger ask is “How can I drive traffic to my blog?&#. Driving Traffic. Sure you can find tons of resources over the internet from successful bloggers who tackle topics on how they were able to achieve traffic when they started a decade ago, more or less. My Story. said, “Wow! So I Stopped.
    [Social Media] Business Fails Without Knowledge
    Lack of customer service knowledge is deadly in the age of social media. With social media raging all around us, there still is no way that anyone can assemble the knowledge needed to execute a business plan with a known probability of success given the information available.  As such, there is no way to finance public innovation. The emergence of Social Media technology presents an extraordinary opportunity to organize a knowledge inventory outside the construct of a corporation and marry it to the financial system, much like a corporation.
    [Social Media] Thinking Outside the Box … Requires a Box
    Related Stories Build From Your Base Custom Orders Begin with a Core Framework A Guide to Social Media Etiquette for Business The Steps From Business Owner to Franchise Owner. Thinking Outside the Box … Requires a Box. Your box may be assumptions. Your box may be your core framework or your base. Your box may be real constraints. In any case, thinking outside of the box is a creative exercise. Exiting the box altogether might prove disastrous. “Acting Outside of the Box” or “Get Out of the Box” is not a popular practice. Click Here! Requires a Box !
    [Social Media] ? How Journalists Engage Readers on Facebook
    links media social media Facebook? How Journalists Engage Readers on Facebook : Great and very thorough analysis from Facebook on how news organizations are using their platform to engage readers. It looks like the platform is being used more for consumption rather than engagement…. “In analyzing the volume of postings made by news pages, we saw that readers are hungry for posts - but have a potential limit in terms of engagement. steady rhythm of 5 to 10 posts a day led to the highest feedback, with an increase of 45% in likes and 100% in comments.”.
    [Social Media] To Tumblr or Not to Tumblr
    tumblr social media blogs content media linksTo Tumblr or Not to Tumblr : For those of you who are curious about Tumblr Mitch Wagner and Gina Trapani are having a a good debate on the merits of the format. Gina favors owning her own restaurant vs. merely just having franchises - though she does both. Mitch says Tumblr gets him in the mall where the traffic is (my words in both cases, not theirs). Meanwhile Tumblr and Twitter investor Fred Wilson notes the activity on Tumblr as a sign of its ease of use and its tilt toward brevity.
  • TWIST IMAGE  |  SUNDAY, MARCH 11, 2012
    [Social Media] The Art Of The Pitch
    media hacks. online social network. social media 101. social media marketing. Episode #296 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. picked up the business book, The Art of the Pitch - Persuasion and Presentation Skills That Win Business , by Peter Coughter and could not put it down. My agency, Twist Image , was in the midst of a massive new business pitch and the book happened to fall into my lap at the perfect time. devoured and loved the book. The good news is that we won the business. blogging.
    [Social Media] The Empowered Consumer Needs An Empowered CPG
    CPG consumer empowerment social CPG social mediaBrian Solis from Altimeter Group used the term empathetic business models in a recent blog post titled,  A Critical Path for Customer Relevance, Part 1 , and though it sounds good and I would like for all businesses to “be” that in the end. prefer not to use it to describe    an ideal business model, as much as I think it’s more of an idealistic business model, and I think he knows this. It is a considerable move and the result will usher in a new era of adaptive and empathetic business models. Has to.
    [Social Media] Content is King: 10 Tips on Effective Writing
    He says it doesn’t matter how great a writer you are, if people don’t read it, then there’s no benefit to anyone. I’m sharing his 10 tips which I try to live by when writing for social media. I’m a living testament that if you follow the rules, your writing will be read and shared. According to a social media study by King Fish Media, HubSpot and Junta42,  original content, both branded and expert, is by far the most employed tactic for social media. Content is king as I’ve learned from mentor Michael Gass.
    [Social Media] Do We Really Want Data-Driven Organizations?
    Nowadays we are getting data from every corner of the web both internally and internally; everything from social media platforms to enterprise collaboration applications to cloud storage providers to customer purchase information (and that’s just the tip of the iceberg). Big data, lots of data, a whole ton of data, super massive big data! This seems to be what a lot of people are talking about lately; how to collect and leverage as much data as we can possibly get to make business decisions; aka building the data-driven organization; and it scares the hell out of me.
    [Social Media] Five Reasons You Should Go To The Next Third Tuesday Toronto
    Get the perspective of an early public sector adopter of social media. remember a couple of years ago, when Marin first discovered social media through a member of his communications staff. Marin was one of the first officials in the Canadian public sector to use social media to engage in a real dialogue with citizens. It’s one of the reasons I was so thrilled to see Marin begin to use social media – it put a face, a personality and some clarity on what, to many people, is a little-understood role. Networking “R&# Us.
    [Social Media] Breakfast Meeting with Social Marketing Experts including Guy Kawasaki in January 2011
    Related posts:Brian Solis: Author of Engage: The Social Media Style Guide The Social Media Informer Badge Customer Service Megatrends: Social Media Won’t Be A Differentiator Related posts: Brian Solis: Author of Engage: The Social Media Style Guide. The Social Media Informer Badge. Customer Service Megatrends: Social Media Won’t Be A Differentiator. I met with marketing guru, Guy Kawasaki and numerous others to discuss the launch of Guy’s newest book: Enchantment. News & Events
    [Social Media] What If
    Old media is crumbling, and new media is on the verge of taking over. Social Media as well has been a powerful influence, scooping news reporters time and again on breaking news before it even becomes “breaking” news! If I get on the topic of old media versus new media, it energizes me like no other and I’ll hop as far down the bunny trail as I can because its just so darn cool!… General Facebook Life New Media Old Media Social Media TwitterWhat if I had… …posted everyday?
    [Social Media] Is Web Analytics Alone Enough to Understand Your Web Interactions?
    Analytics Campaign Management Customer Data Integration Marketing Metrics and Reporting Marketing Technology Multi-Channel Marketing Response Analysis Social Media Web Analytics b2b george hollisterGeorge Hollister. We’ve discussed this at length in previous posts…  Perhaps the fact that we keep bringing it up may allude to the fact that we believe this to be critical to marketing successes in the future. From a web design perspective, that’s an appropriate description.   And, for most of us, that constituent base includes current and potential customers. page=aboutus.
  • ABSOLUTE PA  |  FRIDAY, JUNE 5, 2015
    [Social Media] Would YOU like 1000s of hits on your blog?
    Another added bonus is that most sites will promote your post on social media (and keep on doing so) making it all the more shareable, readable and likeable. Blogging & Content blogging and content marketing blogging for business business blogging business marketing tips business tips online marketing tips small business marketing Social Media and Internet Marketing social media for businessThis is one of the most effective ways of getting a big spike of interest in you in a single hit. The answer, my friends, is Guest Blogging. How we did it.
    [Social Media] National Safety Month is Upon Us
    To follow or join the conversation on social media, use the hashtag #NSM14. By Rachel Kerstetter, PR Engineer. National Safety Month kicks off next week with the start of June. The National Safety Council identifies topics for each week of National Safety Month, giving companies like yours a framework for refocusing on safety practices and helping equip employees for safe behavior both on and off of the job. Here are the weekly safety topics for June: Week 1: Prevent prescription drug abuse. Week 2: Stop slips, trips and falls. Week 3: Be aware of your surroundings.
    [Social Media] Irish legal drinking and driving, disposable media & free covers
    Are disposable media platforms like Snapchat and Poke the future of social media? – an interesting look at non-permanent modes of social media. Could be an interesting read if you are looking for quick hits that have a limited shelf-life or want to run a singular use social media campaign. For some of you it was a short week, but for others (like me) it was a full tilt. Over the course of the week we heard about fake girlfriends, lip syncing  some fashion (no clue just heard my coworkers critiquing stuff) and an inauguration. Five for Friday
    [Social Media] People Need Content
    Social media isn’t scalable? By the way, PriceWaterhouseCoopers predicted the media rights boom in 2011 , when they said, “…sports viewing is proving virtually immune to time-shifting. My friend Mark Schaefer wrote a compelling post last week about Content Shock. The ensuing conversation revolved around whether or not the content marketing movement will collapse. The most important sentence in Mark’s post (IMO) was, “Content marketing is not over.” ” That’s because people need content. The best competitors stand out. Always.
    [Social Media] Get Blog Post Promotion: The Ultimate Guide Today!
    If you are 100% satisfied with the amount of traffic, social shares, and comments you receive to the blog posts on your own sites as well as to the articles you write on others sites, then this guide isn’t for you. Do you get the most exposure for your blog posts on major social networks? This eBook will take you through ten different strategies you can use to successfully promote your blog posts, leading to more social shares, more comments, and much more traffic. “Kristi is an amazing talented blogger and social media promoter. Related Posts.
    [Social Media] The Social Help Desk Revolution
    Every day social networks are growing at an alarming rate. This means that now for every five minutes spent online, one of those minutes is spent solely on social media sites. The Social Help Desk Revolution — Brought To You By Socialnomics customer support help desk online help desk social customer service social help deskWhile Twitter is averaging 250 million tweets per day, Facebook has grown to over 900 million active users. Every week over one million people view customer service related tweets, with 80 percent of them being negative.
    [Social Media] The flow, the stream and the firehose: social is at the end of the beginning
    Which is, that the social web is maturing. ” The social revolution and social tools —. “While a lot of the discussion about the rise of blogging talked about social media, the technology involved wasn’t particularly social. However, the emergence of network-based social tools — notably Facebook, Twitter, and thousands of other niche offerings — have led to a dramatic and unprecedented change in information transmission: increasingly, people are getting their news and insight via social networks, channeled through other, known individuals.
    [Social Media] Twitter is All About the Links
    social media Twitter statsTwitter is All About the Links : Fortune recaps statements from Twitter on engagement. And there’s no surprise here…. “80% of Twitter engagement consists of people clicking on a tweet, while the remaining 20% is a Retweet or a Tweet.”. This is why brands on Twitter need to view themselves as curators. Tweet 75% of the time with links that are relevant to your zone and 25% about yourself. There’s too much competition for people’s time these days. It’s not about you.
    [Social Media] Why you need a blog on your website
    I’ve become more convinced than ever that the blog is the center tool of all the other social media tools, mainly because it functions like a website and because if updated regularly, it not only allows you to post material to social media sites, but also helps with the search engine optimization for your website. Integrating them into your blog, along with your twitter and Facebook accounts can make your blog a social media hub of activity, which in turn can help draw traffic into your site. It’s much more than that. Tweet
    [Social Media] Day 5: People of color impacting the social web – Joselin Mane – #29DaysofDiversity
    Also note that 28 Days of Diversity is not a popularity contest or an influencer list but a list of thought leaders in the social web sector, including entrepreneurs, bloggers, conference organizers, IT professionals and friends not ranked in any particular order who I have either met in person or followed online. Add my 10 years of Online Marketing experience and 12 years of Business Development experience, and you get a powerful combination that is rarely seen in this new media market. As we all know, February is Black History Month. Twitter: @JoselinMane.
  • TWIST IMAGE  |  SUNDAY, MARCH 30, 2014
    [Social Media] Why Every Brand Should Build An Audience
    He''s a specialist on content marketing and social media (so, you know that we''re going to get along). He''s also the co-creator of Subscribers, Fans & Followers Research Series (which is world''s first and longest-running examination of consumer relationships with brands through email, mobile, and social channels). social media. Episode #403 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There are few people as passionate as Jeffrey Rohrs when it comes to brands and connecting with consumers. audience.
    [Social Media] LIFT Canvas – Canvassing for Growth
    As much of the energy and effort moves from ConverStations and SmallBiz Tracks to the new SmallBiz LIFT , we’ll be sharing examples of how the Canvas can be used for a variety of business purposes from social media to hiring practices to retail displays. Last week in this space, you were introduced to the LIFT Canvas as a tool and practice I use in coaching business owners. One of the great things about the LIFT Canvas is thow can be a DIY tool, using any whiteboard, notebook, or even a blank wall and some sticky notes. Everybody gets involved in the planning.
    [Social Media] 5 Tips to Manage the Demands of Content Marketing
    Limited time and limited resources translate in to the need to pick the platforms and social networks that work best for your brand and your audience. Evaluate your social networks and content platforms based on the size of your audience (both existing and potential), where you’re achieving (or stand to achieve) the most engagement, and which ones are poised for the most significant growth. marketing content content marketing digital marketing social media blogging No time for content marketing? It might not be quite as demanding as you think.
    [Social Media] Your Organizationopedia - Make it Stop!!
    Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Your Organizationopedia – Make it Stop!! The theory that everyone’s information had to be safeguarded from others’ nefarious schemes within their own organization dominated the traditional Intranet culture.  I hate to see this mindset continue, especially with social media applications behind the firewall. Managing Your Time While Managing Your Social Media My Gov 2.0 Government 2.0
    [Social Media] What Advertisers Want: 6 steps to Attract Advertisers to Your Blog
    Cross-Media Integration. One of the growing metrics on an advertiser’s radar is a blog’s social media page. Advertisers not only look at how many followers a blog has but, more importantly, also look at the conversations being held on the blog’s page and social media channels. Incorporating sponsored social media posts (i.e. Outside of social media, consider other media. media kit gives advertisers a quick glance of what they need to know. This is a guest contribution from Brianne Bauer. But what’s missing?
    [Social Media] The #LMA13 Twitter Feed
    Tweets about “#lma13″ LMA LMA 2013 Tweet Stream Twitter Uncategorized #LMA2013 Annual Conference Legal Marketing Association LMA13 Social Media
    [Social Media] 7 Ways To Mine The Hidden Gold In Your Customer Data
    That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data. They are perhaps best known as a provider of social sign-in, whereby you can register or sign-up just by clicking Facebook or Google or Twitter or Linkedin logos, and providing permission. You may have to  but once you have it you’ll have the Mother Lode of customer engagement capabilities.
    [Social Media] The Cheater's Guide to Turning Problems into Sales
    Social media is a wonderful tool for brands that want to improve daily, moment by moment. Social media is a wonderful tool for showing humility and our human empathy when things go wrong. It''s hard work being perfect. It''s hard work pleasing all the customers, all of the time. No let me rephrase that. It is impossible to be perfect, it is impossible to please every customer on every interaction. I say this because if you read the blogosphere on a daily basis, it is difficult not to feel that you are failing at something! Perfection is overrated. Tweet this ).
    [Social Media] 10 Secrets to Producing a Video that Drives Results
    10 Secrets to Producing a Video that Drives Results is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Anyone can create a video and post it online, but creating an effective video that drives action is more science than art. So whether you’re shooting a quick interview with your phone, creating a fancy PowerPoint presentation, trying your hand at animation, or wanting to simply learn how to make a viral video for your business, here are 10 secrets to producing a video that sells. 1. Present your solution.
    [Social Media] Are You Getting The Most Out of Your Video Content?
    Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management. is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Social Image of the Week The popularity and variety of video platforms provides a prime opportunity to reach a large number of people and leave a lasting impression. But, what’s the secret sauce or winning formula for successful video content? That’s enough to make any marketer go arghhhhhh !
    [Social Media] 7 Ways to Spot Epic Copywriters for Your Site
    Copywriters are usually active on social media, too. Need some web content for a landing page? No problem, hire a copywriter. But when you’ve invested heavily in your website and need compelling copy that effectively generates sales, leads, and conversions, what you need is an epic copywriter. Yes, there are many good writers out there, but not all of them can produce the type of copy that prompts action. Even those who can may not always be suitable. As Karri Stover points out in her post, there are  factors that distinguish great copywriters. Here’s how you spot the pros….
    [Social Media] A Budget Brand Digital Dashboard
    links google social mediaA Budget Brand Digital Dashboard : Fantastic overview from Google on how to create a brand dashboard on the cheap, albeit very limited.
  • TWIST IMAGE  |  SUNDAY, JULY 3, 2011
    [Social Media] Twitter, Celebrities And People In Power In Power = Big Mess
    long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. media hacks. online social network. social media 101. social media marketing. Episode #260 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Yep, you guessed it, it's a mixed bag of emotions and dissent. Enjoy the conversation.
  • SOCIALFISH  |  FRIDAY, MAY 17, 2013
    [Social Media] Off topic: 80′s DC Punk Memorabilia Archive
    Speaking of which, I wrote an homage to them last year , a sort of social media ode. Just for fun, I randomly decided I was going to archive a big pile of old concert flyers from the 80′s when I was growing up in DC and had the privilege of hanging out with the likes of Fugazi at Fort Reno Park. LOL.). So for archiving purposes, I’ve started a DCpunkrock Tumblr.  If you were around and in the scene then, or have friends who were, I’d be grateful if you would let them know, in case they want to add to the archive. Would love to check them out. Potluck
    [Social Media] This Blog Is Dead
    It''s equally obvious why the traditional mass media also took a liking to the platform. Bloggers have to do more within other social media and traditional media channels to get their voices heard. mass media. media channel. social media. traditional media. Let''s admit it. Blogging (as we knew it) is dead. Is your blood boiling? Are you priming your fingers to lambast this thought in the comment section of this post? Go back in time. Not even all that ago and think about the early days of blogging. What happened? Images? Audio?
    [Social Media] Get over the Google+ breakup – it is logical and good
    The aftermath of the post was an explosion of OMGs and finger wags at Google’s failed social network across the social interwebs. While google did a hatchet job with Google+ in regards to publicizing it, it did have some really interesting things come out of it – Photos, Hangouts and in some ways the stream. I am actual ly more surprised with the fingerwagging from the social media space. . Google+ social media Google Google news Google Plus Note: Hangouts will not be part of this shift). and really breathed new life into Picassa.
    [Social Media] The Yogi Berra School of Marketing
    This is particularly true of social media voices (me included). Image by cliff1066. Pitchers and catchers report today, marking the beginning of the long journey to the World Series. What better way to celebrate than apply some of Yogi Berra’s quotes to marketing? believe in speaking to an audience using their vernacular. That’s why I love Yogi Berra , and his terribly funny euphemisms for life, which just absolutely drive grammar perfectionists crazy. Here are my five favorite Yogisms as they apply to marketing: “It ain’t over till it’s over.”
    [Social Media] The Shocking ROI of Influencer Marketing
    The precipitous decline of organic reach on Facebook (and now Instagram) makes social media promotion of content a trickier proposition. What has changed is the number of people that have “influence” in this modern age of people as media. Content was also amplified on influencers’ social presences – but only organic. No paid media was employed. The ROI of the blog posts alone (not including social promotion) is 11X the ROI of banner ads , after 12 months. are always an investment layer on top of the media spend.
    [Social Media] WordCamp Louisville: The Final Project
    Among the top 10 reasons to attend are a long list of great speakers, hands-on blogging help, networking opportunities, social media advice, and monetization assistance. The final project will also focus on generating traffic and getting indexed in search engines and noticed in social media. You can register and get your ticket here , and doing so will give you a shot at a prize that includes: - $100 iTunes giftcard. - 1 hour social media consultation from NowSourcing. - 1 hour SEO consultation from Southern Indiana Webworks. But not just any site.
    [Social Media] A Review of Twitters Own BlackBerry App – Some Good, Some Annoying
    Tags: Twitter app social media Twitter BlackBerry App
    [Social Media] Mainstream editors will get articles from bloggers with audience
    Why traditional media editors will turn to bloggers for articles in the future. Social media = content PLUS audience. In a serious bout of new speak, Mashable’s founder (and good guy) Pete Cashmore said in a post that “We’re in the middle of an exciting transition as social media and the mainstream begin to overlap in all sorts of interesting ways: this underlines our belief that social media. There are NO diminishing returns, or flagging interest, no matter what traditional media people say.  Pronto. Hmm what’s that? Oh ok.
    [Social Media] Announcing the 21st Century Nonprofit Program
    Our organizations are stuck in outdated, 20th-century management models that are becoming more and more unworkable in today’s social and technology-driven world. The program will provide tools and analysis for developing and implementing change efforts internally, focusing particularly on using technology (social and otherwise) to move the needle on more effective leadership and management. The 21st Century Nonprofit Program will be led by Jamie Notter and Maddie Grant, co-authors of  Humanize: How People-Centric Organizations Succeed in a Social World. It’s what we do.
    [Social Media] Twitter and Facebook in the Hospital
    Twitter and Facebook in the Hospital : Great personal story. “We hear a lot about how social networking relationships aren’t “real,” how they rip at the fabric of society, how everything’s going to hell. social media linksMaybe that’s true. But Joel Mathis knows that when he entered the hospital, Facebook and Twitter kept him supplied with love and good feelings that made it easier to bounce back from major surgery”.
    [Social Media] At the Radian6 User Conference – Social 2011
    I’m at Social 2011 - the first Radian6 User Conference in Boston, MA with a fantastic group of people who are here to  learn from each other and hear what Radian6 has in store for us and I’ll do my best to share it here. Web Analytics
  • CHARLENE LI  |  TUESDAY, MAY 8, 2012
    [Social Media] Beyond the IPO: Ten Implications of a Public Facebook
    Leadership.   In a media frenzy in which anything (such as, for example, wearing a hoodie on a road show) can spark a news cycle, it’s to be expected that Mark Zuckerberg would have kept the lowest possible profile during Facebook’s quiet period. Facebook is, after all, a media company, and while it has other sources of income through partnerships, brand dollars are what will ultimately make not only the IPO, but the company itself, succeed or fail. With close to a billion users, Facebook is the biggest media company that’s ever existed, in any medium, ever.
    [Social Media] Twitter Tales – A Bunch of Twitter Cases
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Facebook Goes Live with New Video Channel Companies Embrace Social Media » Twitter Tales – A Bunch of Twitter Cases Posted by Anne Herngaard Aug 23rd, 2010 Tweet Do you need inspiration for how to use Twitter? The service itself has launched a new sub-site called Twitter Tales. The Twitter sub-site will present to you a growing set of articles that highlights individuals and businesses from all corners of the world that uses Twitter in creative ways.
    [Social Media] Twitter Tales – A Bunch of Twitter Cases
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Facebook Goes Live with New Video Channel Companies Embrace Social Media » Twitter Tales – A Bunch of Twitter Cases Posted by Anne Herngaard Aug 23rd, 2010 Tweet Do you need inspiration for how to use Twitter? The service itself has launched a new sub-site called Twitter Tales. The Twitter sub-site will present to you a growing set of articles that highlights individuals and businesses from all corners of the world that uses Twitter in creative ways.
    [Social Media] Why and How You Should Be Mobile Marketing to Millennials
    And advancements in technology have questioned and defied traditional media outlets. Don’t Forget About Mobile The continued growth of the internet, the continuous expansion of social media and networking, and the mobile communications arms race have given us the greatest reach we’ve ever had. It’s the reason why social efforts often fall short. And it’s this emphasis on “social” that has everyone failing to realize that mobile exists. The overshadowing of mobile marketing by the social world is something I find fascinating. It’s just that simple.
    [Social Media] Success is the tip of the iceberg
    Success is the tip of the iceberg was written by Cendrine Marrouat for her social media blog, Creative Ramblings. If talent alone was the key to success, a lot of people would be millionaires by now. Before becoming two of the biggest bands in the world and history, Genesis and Abba spent countless hours in their studios rehearsing and recording music. Before audiences screamed their names in concert halls, they had to perform in [.] If you like this post, you will probably enjoy her latest eBook, The Little Big eBook on Blogging: 40 Traffic Generation Tips , available on Amazon!
    [Social Media] 7 Writing Strategies to Boost Traffic on Your Blog
    It’s what gets people to your content from search engines, social media sites, and other blogs. Image source. Every blogger wants to boost traffic on their blog, but not everyone has the right online writing strategies. They can make all the difference. Contrary to what newcomers to the blogosphere believe, blogging can be tough. It takes time, money, and experience to build a findable business blog that people want to read and follow, not to mention passion and determination. Then, you still need to deal with the competition. Most niches and industries are saturated. Ask nicely.
    [Social Media] 11 Content Writing Secrets from the Pros
    They’re also fabulous at content, and  Leo Widrich  recently revealed that much of their success is due to experiments on everything from headlines to social media promotion. Image source. What’s the difference between you and really successful bloggers? You know, the kinds with thousands of daily visitors, and more speaking invitations than they could possibly attend? It’s probably a lot less than you think. Hard work and tireless  content promotion efforts are necessary to success, but you don’t need to burn yourself out on the way to the top. Great.
    [Social Media] I Need Your Help Today
    Through our consulting practice here at Convince & Convert, my colleagues and I discovered that customer service is being disrupted in the same ways and for the same reasons that marketing has been disrupted – mobile, Millennials, social media. Where you should spend most of your time in social media. 9. My new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers launches today and I need your help. If you haven’t purchased a copy yet (many of you have, thank you!) please do so today at Amazon. Why I Wrote This Book. But you do.
    [Social Media] Are You Social Enough With Car Loans?
    One of the ways you as a consumer can look for available auto loans is by using social media. If you are looking for something specific about car loan companies, using social media is very useful. Utilizing keywords and hashtags on social media is one of the primary benefits to looking through these sites before you go for a loan. Another thing you can get with social media and car loans is by finding current promotions. Just by updating your public status on Twitter, Facebook and other social media sites, you are helping them find you.
    [Social Media] Quick'n'Dirty Episode 37: Plancast Anyone?
    Useful information on how to add "social" into your marketing mix with measurable results. With some of stronger featured a social networks and/or Twitterers of the week, we like them so much that we end up inviting them onto the show as our guest. We kicked things off by reviewing Entrustnet -- a new breed of social/digital sites that take into consideration the fact that we are not immortal and that eventually, we have to consider what happens to our social and digital assets once we die. Unable to link your social media efforts to where your eco.
    [Social Media] The Case Against Facebook As A Community Platform
    percent; Starbucks, often lauded as a social media leader, is 1.3 People get upset when you claim Facebook is a bad community platform.    But the case is compelling. Lets look at some figures.    Of Coca-Cola's 34 million fans, only 56,000 are active (0.2 percent of the total). Disney's engagement is.03 percent; and McDonald's doesn't register (only about 3,900 fans can be considered active). Compared to offline engagement, these numbers represent a relatively small percentage of active consumers. Yet, this is misleading. doubt it.
    [Social Media] Using Your Twitter Profile for Link Building
    Twitter is one of the most widely used social media platforms on the web today and a great portal for catching up on the latest in any industry news, for sharing information and promoting your personal or business profile. You can also add links to your other social networks and receive an overall score of your weight on the social scale. Twitter Grader is similar to Klout in that it scores your social activity on Twitter. Bio: The following is a guest post by Katherine Stott , a writer for Chicago-based Northcutt, who offer social media marketing services.
  • LOUIS GRAY  |  SUNDAY, JUNE 29, 2014
    [Social Media] 50 Top Startups from 2010: Acquired, Pivoted or Still Going?
    The social networking client (which debuted here in 2008) was won by Twitter in a bid above $40 million , after a rumored buy from Ubermedia. This one time sports publishing empire expanded to what''s now Vox Media, taking on smart writing for tech and much more. I''ve been lucky enough to see this happen in front of us over the last decade, and consider the founder of SB Nation, Tyler Bleszinski, a fellow A''s fan, a good friend. The social events sharing company just didn''t take off. Fabulis was his next attempt, a social network for gay men. The $1.1 Answers.
    [Social Media] Explaining the Fundraiser Punishments
    To recap: 1) $18 – I will receive a shaving cream pie in the face (56 donations at this amount needed, 9 received). 2) $47 - Dress in drag for a Google Hang Out or U-Stream on the Fifth Estate (43 needed, 10 received). 3) $79 – You or a designee can throw me into pool while I am wearing a suit (27 needed). 4) $161 - I have to walk in front of Congress wearing a sandwich board that says “I wrote two social media books, PLEASE hire me!” (20 needed, 6 received). Thank you to the 22 donors who have already raised almost $1600 to “punish&# me and help
    [Social Media] Key Takeaways from the San Francisco Writer's Conference
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Key Takeaways from the San Francisco Writer’s Conference View Comments February 15th, 2010 This weekend I had the opportunity to present two sessions at the San Francisco Writer’s Conference ; both sessions were focused around how authors can use social media to their advantage.  Nobody was taking about Facebook, tech news, or anything else even remotely related to tech or social media in any way.  ALL RIGHTS RESERVED.
  • JEFF KORHAN  |  TUESDAY, MAY 17, 2011
    [Social Media] My Amazing Experience with 99 Designs
    My final comment emphasized that the new logo had to be simple - consistent with my endeavors of simplifying online marketing for small businesses who are already stretched thin, and who may be challenged with this technology. I was also hoping for a human touch that communicated my belief that all marketing, and especially social media marketing, is first and foremost about people - building mutually beneficial relationships that serve the needs of everyone in a community. . More on that later this month. Working With 99 Designs. Sure enough, one did. That's a human touch.
    [Social Media] How To Write A Killer Headline and Make Your Post Shine
    Remember: Most readers will see your headline in a feed reader, email, on social media, or in a link on another blog. This guest post is by Ahmed Safwan of To Start Blogging. Have you read a post before just because of its headline? Attractive headlines are enough to make your readers open and check your content. So DON’T MISS this opportunity. Try to hook your readers with your headlines. In all of these cases, if the headline doesn’t hook them, they won’t read the post. But how to write an attractive headline? How to write a headline that gets people to open my post?
    [Social Media] Twitter Links
    Good case studies show ROI of Social Media and PR.  Why PR Students should be taught Social Media Strategy [link]. RT @davidalston: Profs must teach students to use social media tools – employers expect digital fluency (BusinessWeek) [link]. RT @kdpaine: #sncr 96% of professionals say that their reliance on social networks has increased in the last couple of years. Companies and employees are scaling a massive learning curve with social media. 2009 Business Social Media Benchmarking Study. Tuesday 3 30.
    [Social Media] The real problem with Google might be Facebook
    Yes, Facebook is the world’s most popular social network, and 1.5 Sprout Social Shoutout Today’s Sprout Social Shoutout is for my friend Bob Knorpp , the host of the incredibly popular advertising podcast, The Beancast. I’ve been fortunate to have been on Bob’s terrific show a few times, and he was a guest on my Social Pros podcast , too. Jay Today This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. Or maybe it’s Facebook? Ubiquity.
    [Social Media] How to Be the Architect of a Passionate Community
    The talk was well received and mainly focused on how we can utilize the communication tools we have today to inspire change and social good around the world. Since that talk though, I’ve started thinking about rooting that back to general community/social media management. common mistake that social media managers and coordinators fall into is trying to be everything to their community in order to satisfy their buzzword quota (i.e. He sticks to his entrepreneurial roots as the founder of the global social good campaign, Tweet Drive. Be a resource.
    [Social Media] B2B and B2C Video: Tips and Tricks
    Promote Content via Social Media It may seem obvious one yet so many brands continue to overlook the power of social media. Video is one of the most engaging mediums on the web, and B2B & B2C sites can benefit by producing multiple videos, each with a specific visitors need addressed. By utilizing different styles of video, your organization can appease various types of website visitors and build a connection with them. Here are some of the best practices you and your brand can adopt when creating said content. 1.
    [Social Media] Web CEO SEO Software Platform Review
    Then connect Google analytics if you want SEO reports with valuable data on your social media engagement and visitor traffic. Then add your social profile URLs: Twitter, Facebook, Google+ and YouTube are supported. Web analytics in Web CEO SEO Dashboard gives you traffic overview, social traffic, geo, and competitors. You want to know the secret to a comprehensive SEO strategy? You and all SEO enthusiasts. But it’s not a secret. Any successful SEO strategy requires a good deal of time on-page optimization, keyword research and other similar endeavors. Analytics.
    [Social Media] Day 26: People of color impacting the social web – Pam Perry #28DaysofDiversity
    Also note that 28 Days of Diversity is not a popularity contest or an influencer list but a list of thought leaders in the social web sector, including entrepreneurs, bloggers, conference organizers, IT professionals and friends not ranked in any particular order who I have either met in person or followed online. She was voted the Top 100 “Savviest in Social Media” by the StartUp Nation, one of the Top 25 Urban Professionals to Follow on Twitter by and one of the Top 50 Black Business Women Online by Run, Demond Wilson and Yolanda Adams.
    [Social Media] Are You Trapped in The Content Marketing Box?
    You join the approved list of social media networks. You decided to focus on just one social network and set the goal to completely saturate it with your content. Yep, that means you would just have one social icon. “Man the living creature, the creating individual, is always more important than any established style or system.” - Bruce Lee. You are slowly being manipulated into a box. You didn’t create the box. You can’t see it but I bet you can feel it. In this case, it’s the content marketing box. You feel that you must fall into line or be ignored. And on and on.
    [Social Media] Productivity Tips #1 -How to Save 30 Hours per Month
    The irony is that business have meetings about how social media is a time wasting activity! You know the feeling. You arrive at your desk in the morning. You look at your to-do list and then your calendar… when are you going to get some work done? What excuse can you make for not getting the action points done? You feel stressed and annoyed that if you had a clear calendar then you may actually get something done. Imagine if you had an extra 31 hours per month to do rather than talk, to think rather than hear excuses – wouldn’t that feel great. 31 hours!…
    [Social Media] Everybody is Learning
    couple of years ago, a suggestion that I develop a maturity model for social media analysis led to a different kind of model. What this means in social media analysis If social media analysis were good for one thing, we could have a simple maturity model. But the technology stack is built on areas of active research, new platforms are driving new consumer behaviors, more business functions are showing interest in how to use social media to do their jobs, and vendors are trying new ways to distinguish themselves. Who''s learning fastest?
    [Social Media] Fight or Flight: Responding to a PR Crisis
    In today’s mobile and uber-connected world, PR and social media go hand-in-hand. By Stacey Hood. From the dawn of man, the instinct to survive has been strong in all of us. We either confront things head on (fight) or avoid/ignore them (flight). We occasionally do both, depending on the circumstances. This is a coping mechanism, part of our DNA. But it is not always physical; it can be mental or even emotional. We’ve read the stories before of the child who survives in the woods for a few days at the age of 10 or the mom who lifts the car up off of a family member. Bullying.
    [Social Media] Time Sensitive: How to Reach 100,000,000 Unique Visitors in Just 6 Months
    Not actual crack, of course, but crack in the form of content that they just have to share with their friends on the world’s most popular social network. Take time to note which articles received the most shares and likes (where applicable) so you’re not wasting time copying stories that didn’t get much social traffic. With enough articles you’re quickly going to see which ones people like to share and which ones don’t get much social action. Don’t believe me? have more than one example. million. ” The Interview That Makes No Sense.
    [Social Media] Five Reasons No One is Listening to You (and What to Do About It)
    Home Consulting Products and Workshops Boulder Social Media Training How To Use Twitter To Grow Your Business How to Use Facebook to Grow Your Business Sink or Swim Webinar Facebook Tutorial Twitter Tutorial About Grandma Mary Contact me Subscribe Five Reasons No One is Listening to You (and What to Do About It) August 31, 2010 Do you feel like no one is listening to you?  You need to be social and talk to others first.  You put up a blog post, tweet it out, put it on Facebook and nothing?  Nada, zilch, zippo.  Why is that?  Let’s look at 5 possible reasons. Thanks.
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Social Media Marketing and Measurement