DANNY BROWN | THURSDAY, FEBRUARY 13, 2014
[Social Media] Why The Lithium Deal Highlights Klout’s Failure, Not Success
In the last couple of days, it was announced that social customer experience company Lithium Technologies would be acquiring social scoring platform Klout for a figure reputed to be around $100 million. If the deal goes through, it’ll be the close of a five year journey for Klout since its inception – a journey that saw it initially praised as a conduit to determine online influence, and then berated for various missteps that included profiling minors , privacy concerns , and questions around its algorithm and whether it measured influence or simply social signals.
SPIN SUCKS | THURSDAY, DECEMBER 1, 2011
[Social Media] Make Better Broth: Quality Over Quantity
Reach the audience – consumer and media – that you’re after, knock them for six with an excellent product and promotion, and you’ll find your results will be far stronger than if you throw everything you have at a wall and hope some of it sticks. Danny Brown is director of retention and social media at Jugnoo, Inc., Today’s guest post is written by Danny Brown. There’s an old saying that too many cooks spoil the broth. This is equally true for businesses, particularly smaller ones. And, ultimately, less effective. Product Launches. Then expand. Less Is More.
TRENDS SPOTTING | MONDAY, JANUARY 18, 2010
[Social Media] 2010 Mobile Influencers: Trend Predictions in 140 characters (6th report)
Already released from the Trend Prediction Influencers Series: @ 2010 Social Media (published also at NYTimes / RWW, Mashable , Examiner ). “2010 Mobile Influencers” is the sixth and last report from the series “ 2010 Influencers Series: Trend Predictions in 140 Characters “. Findings: Major trends in 2010 Mobile: Across many of these predictions, we have identified the following trends suggested to influence Mobile in 2010: # Payment # Commerce #Metrics. Advertising: networks, SMS, display, search, premium. Gaming # Music # Video. 2010 Consumer Trends.
CONVINCE & CONVERT | THURSDAY, OCTOBER 21, 2010
[Social Media] Ra Ra Wrong. How Facebook’s Cheerleaders Are Blowing Smoke
realize it’s in the best interests of Facebook, the media, application developers, and sometimes even brands themselves to concoct pseudo-science that “proves that people that “like your company are instantly turned into a zombie army of influential advocates. It’s because your Facebook fan page is preaching to the choir you’ve already built through other social media, advertising, PR, and most importantly, through great products and killer customer experience. How to Sell Social Media – Twitter (Danny Brown). Or frankincense.
GEOFF LIVINGSTON | MONDAY, APRIL 7, 2014
[Social Media] Don’t Expect Campaigns to Disappear Anytime Soon
Thanks to social media, corporations would be forced to talk to customers, one to one. As for the marketing campaign, it now includes social media. This time, contextual media and broken funnels drive the meme. Automation solutions will use data created from social media, and companies will be forced to create Choose Your Own Adventure content and lead paths to better serve customers. But like the social media era, the campaign evolves. Marketing automation budget business campaign end marketing media social wall street
SPIN SUCKS | MONDAY, MAY 14, 2012
[Social Media] Marketing in the Round is Here!
For the past several years, both Geoff and I have been working pretty hard (through our respective companies and with our teams) with clients to break down organizational silos, integrate all of the marketing disciplines, figure out where social media fits into the bigger picture, and measure the results. Last May, I was in New York for BlogWorld and I met Geoff Livingston , for the first time in person, to discuss writing a book together. It was a sunny day and we stopped for bruschetta and wine while we discussed this crazy idea. The stars were all aligned. Virtual Book Launch.
STAY N' ALIVE | TUESDAY, DECEMBER 20, 2011
[Social Media] A Walk Down Path Takes You Home Sweet Home
I'm no stranger to the power of social networks. So far, the majority of my current career is built around bringing attention to people and brands through social media (of course, while making them more personable). When I first started using social networks like Twitter , and eventually Facebook when they allowed people to post status updates (yes, Twitter offered that first, technically), I used them as a journal. Technology social network mobile social journal mobile apps PathWhen I speak, there's a good chance people hear. It's very feature-rich!
CONVINCE & CONVERT | TUESDAY, FEBRUARY 26, 2013
[Social Media] 11 Reasons Why Prospects Don’t Convert Into Customers
So, if you’re running specific campaigns, via search, PPC, social media, guest blogging, or what have you, the headline the visitor discovers upon arrival should map to the phrase they just clicked. 4. If you haven’t yet written a book, the “social proof” (or evidence) surfers seek can come from articles, videos, reports, case studies, testimonials, badges, certifications, press releases, and so on. Even links to social media will serve this cause. Anti-social. Embrace social media. It Takes Clicks to Make the Formula Fly. Sounds fancy.
ENGAGING BRAND | WEDNESDAY, FEBRUARY 19, 2014
[Social Media] The Cheater's Guide to Turning Problems into Sales
Social media is a wonderful tool for brands that want to improve daily, moment by moment. Social media is a wonderful tool for showing humility and our human empathy when things go wrong. It''s hard work being perfect. It''s hard work pleasing all the customers, all of the time. No let me rephrase that. It is impossible to be perfect, it is impossible to please every customer on every interaction. I say this because if you read the blogosphere on a daily basis, it is difficult not to feel that you are failing at something! Perfection is overrated. Tweet this ).
SPIN SUCKS | MONDAY, OCTOBER 20, 2014
[Social Media] SlideBatch: A Super Cool New PR Tool
” They say a buyer will view eight media items before making a decision and where they find those can be scattered across the web. You can drag media files from your desktop, from Dropbox, SlideShare, or Flickr. Or you can add items from YouTube, Vimeo, news, blogs, and even the social networks. The cool thing about public batches is they can be shared on social media sites, which is exactly what they did for me before I landed in Boston. This hangs out at the top of their news page and the rest of the media kit follows. What is SlideBatch?
SMALL BUSINESS MAVERICKS | TUESDAY, SEPTEMBER 18, 2012
[Social Media] Mobile Loyalty Apps: A Golden Opportunity For SBMs
Get more social media marketing tips from Constant Contact. Chances are, you have a few loyalty cards hanging off your keychain or floating around in your purse or wallet. What if you could store them instead in your smartphone and have them scanned when you visit your favorite merchant? And what if you are that merchant and you could help your customers save money with their purchases using their mobile devices? Wouldn’t that be a win-win for you and your customers? You bet it would. That’s why Constant Contact and CardStar introduced the Passbook App.
ENGAGE | THURSDAY, FEBRUARY 7, 2013
[Social Media] Nine Years of the Social Network: A Facebook Birthday Tribute
What can we possibly expect to see from the social media giant in its first double-digit year of life? How many of us have ever thought to ourselves “I wish I had thought of that Facebook thing, I would never have to work another day in my life.” . If you had the idea fifteen, or even ten years ago, you would be all over the news and making billions. Unfortunately for all of us not named Mark Zuckerberg, this is not the case. One thing that was clear throughout the past the nine years was that Facebook never rested on its laurels as it continued to grow. Innovation Plus Opinion
DANNY WHATMOUGH | MONDAY, JULY 28, 2014
[Social Media] ICYMI – Foursquare, Anniversary, Whatsapp and Bolt
Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. My thoughts continue to be drawn to the crisis in Gaza and to my own previous experiences in Palestine. Please do anything you can to raise awareness of this horrible situation. There are suggestions Facebook might be thinking about changing its 20% rule for promoted posts. A new app called Anniversary allows users to create posts that are delivered in the future. The headline? Campaigns.
CONVERSTATIONS | FRIDAY, MARCH 9, 2012
[Social Media] Does Your Company Operate, Supply, and Measure its Web Presence?
That number isn’t talking about companies without blogs, social media, or mobile sites and apps – it’s businesses who don’t have their own web sites. Companies that are engaging and employing social business are reaping the benefits. It’s Already Yesterday. The tools we use to conduct business are moving and changing faster than ever before. Its a wonder anyone can keep up. What used to take 12 years to gain critical mass use is now taking 12 weeks. Horse and Buggy on the Highway. Being Findable. … the web becomes an access portal.
CROWD MEDIA | TUESDAY, NOVEMBER 6, 2012
[Social Media] From the mean streets of Liverpool to Crowd Media Guernsey
Job title: Account Executive at Crowd Media. As you can see from above, I’m Phay McCombie and I work at Crowd Media. focused on building the brand online and realised just how much I enjoyed the thrill of the different platforms of social media available. Name: Phay McCombie. Age: 24. Likes: All things vintage, knitting, space, computers, happy people. Dislikes: Spiders, odd numbers, masks, the dark. Place of birth: Liverpool. About you: Well hello there. It was here, at the age of 19 that I created my online business – Amelia’s Wardrobe. Right up my street!
GREG VERDINO | TUESDAY, SEPTEMBER 1, 2009
[Social Media] Win an insider's view of Living in HD and some great gear too
Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Blog World bound. But first a little background. I've written before about our work on Panasonic's Living in HD community and some of the ways we've involved social media influencers in the program. But first a little background. I've written before about our work on Panasonic's Living in HD community and some of the ways we've involved social media influencers in the program.
DANNY BROWN | TUESDAY, MARCH 4, 2014
[Social Media] How the 2014 BDC Young Entrepreneur Award is Helping Canadian Business
Joel’s company, WOW Factor Media , is a print media design and marketing company with offices across Canada. How the 2014 BDC Young Entrepreneur Award is Helping Canadian Business originally appeared on Danny Brown - Award-Winning Social Media Marketing and Influence Marketing Blog under a Creative Commons license. Related Stories Can We Say Goodbye to These Social Media Buzzwords in 2014? Whether you think you can, or you think you can’t, you’re right. – Henry Ford. For me, even this may not be enough. Do they add staff?
BRASS TACK THINKING | TUESDAY, SEPTEMBER 21, 2010
[Social Media] These Opinions Are My Own
At a recent event with a wonderful company I respect a great deal, one of their social media professionals took incredible issue with the idea that she should have to censor herself personally while she’s not “on duty representing her company. If we’re holding back for fear of the inevitable person that might take offense, aren’t we diluting some of the power of the social evolution of business? Disclaimer: No social media professionals were harmed in the writing of this blog post. But see where this gets tricky? People make mistakes.
CONVINCE & CONVERT | WEDNESDAY, AUGUST 26, 2015
[Social Media] 5 Best-Practice Email Marketing Case Studies
It barely loses to social media and SEO in inbound effectiveness, and surpasses every other outbound lead source by a significant percentage. It seems like blog posts, social media, and SEO have far surpassed email marketing in terms of priorities, but email is probably still your best bet to convert leads and upsell existing customers. Momentum Worldwide came out with a very insightful marketing chart for 2015. I’m curious, what catches your eye most? Among the most important lead sources, email marketing stands out as a clear winner. highlight to tweet). Argos.
TWIST IMAGE | TUESDAY, JULY 3, 2012
[Social Media] You Can't Pay Me To Do That
There was book on the future of advertising (or media. prefer to see, read, acknowledge and think that whatever I put into whatever social media stream is something that I think you will value. Why would anyone want me to send a message to my entire social graph about something that I have yet to spend any time with? It's the same reason I do not complain about brands or customer service issues that I encounter: I do not want to use my social graph as leverage. That's not part of our social agreement. media. media channel. social contract.
ALMOST SAVVY | TUESDAY, JANUARY 12, 2010
[Social Media] Happy Holidays! Please Enjoy This Spam | Almost Savvy
Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Happy Holidays! twitter organize spam Students technology trust Twitter Proud to be featured on Social Media Informer The what and why How can I help you leverage social media and networking for your business or career?
DIRECT MARKETING OBSERVATIONS | TUESDAY, SEPTEMBER 30, 2014
[Social Media] How do you Measure Success?
This makes complete sense and yet runs counter to the quote, but is a perfect segue’ into how we all measure success in digital and social marketing. Two questions that I always ask of every friend or client who either wants to get themselves or their company in to the digital game, whether it’s social media, mobile marketing, web design, search engine optimization or otherwise: What do you want to do and why do you want to do it? So, needless to say, there is a bit of an accumulation. It simply said: How do you measure success? Maybe it’s the timing of words. My success?
MR. RYAN CONNORS | FRIDAY, MAY 31, 2013
[Social Media] Ecommerce Website Design Principles
High-end videos, statements, social media widgets, and other useful information are nothing when you can’t access them easily. Competition in the world of ecommerce business takes you to the edge of marketing your very own products and services. Marketing has invaded the cyber world. Online shopping and brand awareness are on the rise thus making it necessary for cyber businesses to have a user-friendly and search engine optimized website. professional web design service is thus sought to help achieve this goal. By Alisia Goodwin. Web Designers. What a Good Web Design Can Do.
THE MARKETING BLOG | FRIDAY, MARCH 21, 2008
[Social Media] Happy Holi
Home About In the Media Join the Conversation Cool Apps & Tools March 22, 2008.2:41 am Happy Holi Jump to Comments Its ‘Holi day’ and what better way to celebrate the festival of colors with visual representation of Marketing, Advertising, Public Relations and Branding. write about Social Media and how it is being used as a conversational channel by individuals and organizations. Reply Leave a Reply Click here to cancel reply. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0 Theme: Pressrow
DANNY BROWN | TUESDAY, JULY 27, 2010
[Social Media] Ambassadors of Quan - Danny Brown
Marketing agencies are just as at fault – many still cling to the power base they used to have and feel they can ride out the storm that is social media. You might also like: Using Social Media Right – For You The Power of Emotional Impact We’re Your People Too Tags: ambassador of quan , Business , Marketing 10 voices - share yours! Social media might not change everything, but it changes the ways in which we communicate and what we perceive as *normal* conversation and that actually changes quite a bit in the world of marketing and PR.Thanks for this post!
CONVERSTATIONS | FRIDAY, NOVEMBER 7, 2014
[Social Media] Blogging (Effectively) During the Holiday Season
Specifically, what effect does it have on the world of internet marketing, social media, and ultimately blogging? It also makes your content more shareable in social circles. How will you add value to your blog and keep readers interested and engaged? —– Author Bio Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Written by Larry Alton Everything seems to change when the holiday season rolls around – and we are officially entering that time of the year. Be realistic with personal plans.
IDACONCPTS | WEDNESDAY, SEPTEMBER 8, 2010
[Social Media] Websites to Help You Borrow Better
BRRWR is fully integrated with Facebook so you can combine your efforts to borrow with both of these social media websites. Their mission statement is as follows: “We connect people who are geographically or socially close to one another and want to borrow things. Borrowing can save you time and money. It can also keep your home from being cluttered with things you barely ever use. If you have a kind neighbor then you might already be a big borrower but some people don’t know where to turn when they need to borrow something. NeighborGoods ( www.neighborgoods.net ).
CONVINCE & CONVERT | TUESDAY, NOVEMBER 23, 2010
[Social Media] The 4 Marketing Metrics Mandates
Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. But in the social media realm, we haven’t quite gotten there yet. I can tell you at what times of day more people click links on Twitter, and I can tell you how many people commented on a Facebook status update. Social media results are still too much about trial and error, not optimization. Marketing Sideways to Win at Social Media. The Official Toothpaste of Social Media.
CONVINCE & CONVERT | SUNDAY, AUGUST 25, 2013
[Social Media] Websites Will Become the AM Radio of the Internet
The impact of these apps on their purchase decisions is greater than recommendations from blogs and social media, and from manufacturers’ websites or email. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. Websites Will Become the AM Radio of the Internet is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. The Fragmentation of Brand Value.
KIKOLANI | FRIDAY, OCTOBER 19, 2012
[Social Media] Fetching Friday – Resources Mashup & Baby Elephant Rescue
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Targeted Social Networks Niche Marketers Should Try – Not sure what kinds of niche social networks have popped up on the web? Here are 7 of some of the more targeted social networks to open your eyes to what’s out there. How to Find Influential People With Social Media – How to use social media to network with the key influencers in your industry.
GRANDMA MARY SHOW | WEDNESDAY, AUGUST 26, 2009
[Social Media] RSS Feed on your Facebook FanPage
Home Consulting Products and Workshops Boulder Social Media Training How To Use Twitter To Grow Your Business How to Use Facebook to Grow Your Business Sink or Swim Webinar Facebook Tutorial Twitter Tutorial About Grandma Mary Contact me Subscribe RSS Feed on your Facebook FanPage August 26, 2009 Do you want to link your Blog to your Facebook FanPage? It’s not hard to do – don’t get your knickers in a knot. There is an easy application in Facebook to help you out with this. That way your Fans can get to your Blog and find out more about you.
GRANDMA MARY SHOW | THURSDAY, MAY 13, 2010
[Social Media] Straight-talking business-growing Facebook and Twitter Books
Home Consulting Products and Workshops Boulder Social Media Training How To Use Twitter To Grow Your Business How to Use Facebook to Grow Your Business Sink or Swim Webinar Facebook Tutorial Twitter Tutorial About Grandma Mary Contact me Subscribe Straight-talking business-growing Facebook and Twitter Books May 13, 2010 Hi. Grandma Mary here. I had to let you know about two new fantastic books I have available that will finally clear the Twitter and Facebook clutter and confusion. How to Use Facebook to Grow Your Business and How to Use Twitter to Grow Your Business.
TWIST IMAGE | TUESDAY, FEBRUARY 8, 2011
[Social Media] Will All Brands Be Open? Should All Brands Be Open?
Social Media did a whole lot more than just connect us all in 140 characters (or less) and through Facebook status updates. The battlecry for transparency, honesty and for all sorts of industries (this includes government, businesses and more) to open up has been the central talking point around the power of Social Media. When it comes to customer service and listening to what people are saying about a brand (positive, negative and neutral), Social Media can have a huge impact on a brand. social media. Can brands really open up? apple.
TWIST IMAGE | THURSDAY, JUNE 16, 2011
[Social Media] A Philosophy Of Tenacity
There is media fragmentation everywhere and it's not just because of the Internet and all of this new content. If they're going to be multi-platforming - using multiple media channels at the same time (more on that here: Estimated 33% of Viewers Multitask While Watching TV ) or engaging with content via mobile devices (smartphones, iPads , etc.), a brand's ability to capture their attention and be able to convert that into something that is worth sharing is very complex. If more brands were tenacious in how they approached Social Media, the results would be much more different.
MOBILEGROOVE | FRIDAY, DECEMBER 7, 2012
[Social Media] Mobile Stats You Need To Know: @TechCrunch @MCommerceDaily @Inc @NielsenWire
ComScore VP of Industry Analysis Andrew Lipsman said, “It conforms to how people experience media brands on a day-to-day basis.”. Mobile Drives Social Media Growth. We are spending a lot of time socializing on our mobile phones – without ever making a call. According to the Nielsen Social Media Report 2012, time spent on mobile apps and the mobile web account for 63 percent of the year-to-year growth in time spent using social media. Source: TechCrunch. Fat Fingers No Fear For Full-Screen Ads. No more Fat Finger Syndrome. million. million.
DAVE FLEET | FRIDAY, JULY 8, 2011
[Social Media] 11 Things I Wish More People Knew About Me
As Amber notes, and as I’ve found, social media enables immensely valuable connections and relationships, but it’s all too easy to mistake loose, weak connections for strong ones when you really don’t know the person that well. A few posts don’t make a close friend; they make a passing acquaintance. However, when the day is done I’m very protective of my “Dave time – I’ll often turn down social engagements to get time alone with my thoughts, play a video game or just to switch off and enjoy the opportunity to relax alone.
GEOFF LIVINGSTON | WEDNESDAY, DECEMBER 7, 2011
[Social Media] How Instagram Restored My Faith in Social Networking
If you have not played with runaway hit mobile social network Instagram , you should. Yes, it’s become known as a utility for iPhone users to send pictures to Facebook and Twitter, but make no bones about it, Instagram is its own social network, and a very enjoyable one, too. In fact, it has restored my faith in the media form. Gone from the mix is the usual social media punditry and sword fighting. Yes, you can share professional or well edited photos via your phone, but generally Instagram is a social phenomena of the moment.
JEFF KORHAN | FRIDAY, JULY 9, 2010
[Social Media] Email Marketing Service MailChimp Likes Facebook - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Helping Small Businesses Embrace Social Media | Main | Cross-Collaboration with Social Media » July 09, 2010 Email Marketing Service MailChimp Likes Facebook MailChimp continues to earn a place with small businesses as an email marketing service that is very user friendly and incredibly functionality. Why Facebook Like for Email Campaigns? That's all there is to it. Why? So easy.
CONVINCE & CONVERT | TUESDAY, SEPTEMBER 1, 2015
[Social Media] How to Sell on Social When You’re Not Trying to Sell
Richard Margetic has served as the Director of Global Social Business at both Intuit and Dell over the past several years. He has since struck out on his own as a global social media strategy consultant with a brand new company, 4C Social. In the early 90s, he was working at an interactive media company leading infomercials. From the mid-90s until now, he has been working with businesses to help them understand how to take advantage of the web (and now, more specifically social media) to grow their business. He Doing Digital Since it Began.
KIKOLANI | FRIDAY, MARCH 8, 2013
[Social Media] Fetching Friday – Resources Mashup & Kitten Meets Hedgehog
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Why Google+ Is the Best Social Platform for Content Marketers – On Google+, your network impact extends beyond the social media domain. SlideShare Best Practices: Content Marketing Tips from Top SlideShare Marketers – Learn how top marketers from HubSpot, Tourism Australia and Dell use SlideShare for both written and visual content distribution and social promotion. The Resources Mashup.
KYLE LACY | MONDAY, DECEMBER 3, 2012
[Social Media] Excitement Surrounds UK Based Review Site Launch
On the first of November, a new social network called Snowglo appeared online. It is a UK based review website, that allows users to sign up, create a profile and begin reviewing everything and anything in order to win kudos points, badges and even money. This is truly a testament to the power of social media, as the site was almost exclusively promoted on just Twitter and Facebook. The launch was a major success, with the site achieving over 500 sign ups in the first 24 hours of being live.
WAXING UNLYRICAL | TUESDAY, JANUARY 25, 2011
[Social Media] Etsy's PR Nightmare: Greeting Cards Making Light Of Rape
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: Get Shareaholic test Filed under Business , Public Relations , Social Media , Steff Metal | Tags: etsy , goodwill , public relations nightmare , Social Media | Comments (15) Site settings comment help? And why, once you’ve made said policies, you’ve gotta stick to them. Seems simple enough, right?
FEVER BEE | THURSDAY, MARCH 3, 2011
[Social Media] Long-Term Growth
It might be good for a marketing effort or social media campaign, but it's bad for a community. On a call with a potential client last week: "We gained 10,000 members in the first month " That's not a good thing. 10,000 members in the first month is bad. 10,000 members in one month is too many. Most wont ever make a contribution. You can't build relationships and a community culture with that many people joining at one time. You can't convert that many into active members. 10,000 members will prevent you from developing a community culture.
BILL HARTZER | MONDAY, MARCH 24, 2014
[Social Media] 3 Great Safe Alternatives to Guest Blogging
Alternative One: Paid Media. Use Paid Media to get the content noticed. A PPC ad is great, but also Twitter and Facebook ads will help really well. Alternative Two: Media Outreach. Start becoming your own PR (public relations) person and start pitching to the media. Start pitching those articles directly to the press, media, journalists, reporters. Use sites like PitchBox.com to find media outlets and sites that are on-target for your possible story idea. Authors who have a good social media presence can apply to be an approved AuthPost author.
CONVERSTATIONS | TUESDAY, AUGUST 5, 2014
[Social Media] Build From Your Base
Related Stories Custom Orders Begin with a Core Framework A Guide to Social Media Etiquette for Business The Steps From Business Owner to Franchise Owner Is Guest Posting a Good Business Practice? Every baseball swing is different until the base or point of contact. If a player slumps, we tell him to “build from your base” Same is true for business. Every business is different. Even competitors in the same town or service industry can be very different. It might be a different focus (people, product, or process). And of course, personalities always play a role.
CONVERSTATIONS | TUESDAY, SEPTEMBER 20, 2011
[Social Media] Step Away From The Crossword Puzzle
We talk a bit about using social media and creating different forms of revenue. It’s so sad, I sometimes get angry. walk into a rural retail business. The bell above the wooden door rings as I walk in. head pops up from behind the glass display counter. She stands and pushes up the eyeglasses from the edge of her nose. “G’mornin’ Can I help you?” ” A tired smile appears. We talk a little bit about her store and how she got started. She was laid off a few years ago and decided to have a go at her own. There has been for a few years now.
ARI HERZOG | MONDAY, MARCH 7, 2011
[Social Media] Meet Kristi and Her Key to Blog Promotion
have a nice list of users who regularly ask me for votes on social sites or retweets, and I generally accommodate them, assuming it is a good article. also keep their usernames in a text file list for future reference as people I can count on for a little social promotion. Win a Free Copy of “The Social Media Marketing Book by Dan Zarrella. Experienced blog publishers recognize that popularity and traffic come over time. When you build a blog for the first time, nobody will know about its existence unless you tell them. And again. And again. Marketing books
TWIST IMAGE | SUNDAY, APRIL 22, 2012
[Social Media] The World Of Thumbonomics
If we learned anything about the acquisition of Instagram by Facebook , it is that the world of Social Media and mobile is colliding faster than we had ever expected. More recently, Lutze released her second book, Thumbonomics - The Essential Business Roadmap to Social Media & Mobile Marketing. online social network. social media. Episode #302 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #21 of Across The Sound 2.0. Enjoy the conversation. blogging. david usher. itunes.
SOCIALNOMICS | WEDNESDAY, AUGUST 12, 2015
[Social Media] 5 Tips for Creating Content to Share on Pinterest
There is a lot less direct social interaction with users, and the type of content you post seems to be more specific. Every social media platform has its most popular topics, and for Pinterest, that’s travel, food, and marketing, according to Venngage. This doesn’t mean that every Pinterest post should reflect these three categories, but it helps to boost brand awareness and social signals if you make them some of your main points. 4. Pinterest is a pretty unique social network, but that’s what makes it so effective for sharing content. Blend Images and Text.
SMALL BUSINESS MAVERICKS | THURSDAY, FEBRUARY 3, 2011
[Social Media] Are You Overusing Jargon In Your Press Releases?
About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Are Small Businesses Effective Online? » Are You Overusing Jargon In Your Press Releases? One of the biggest mistakes online marketers make is the overuse of jargon, or phrases that don’t mean anything to journalists. This is actually more prevalent than you may think, and it is avoidable. If so, then I’d encourage you to rewrite those releases and documents. You must be logged in to post a comment.
SMALL BUSINESS MAVERICKS | WEDNESDAY, FEBRUARY 16, 2011
[Social Media] Tweeting Can Lead To Short-Term Traffic Gains
About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Anyone who has used Twitter knows that it can lead to some additional traffic if you publish a click-generating tweet. But what is even more interesting is the power of a retweet or a third party tweet as it relates to SEO and traffic. That’s what SEOmoz’s post can give us a little bit of insight about. And, another question raised by SEOmoz itself, does the actual content of the tweet affect that rank too?
SMALL BUSINESS MAVERICKS | MONDAY, FEBRUARY 21, 2011
[Social Media] Facebook Page Promotion - OfflineOffline | Small Business Mavericks
These might include: Your website Twitter LinkedIn Social bookmarking HubPage or Squidoo Lens Facebook advertising Online display advertising Your blog Mobile phone apps The list could go on, I’m sure. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Did Facebook Screw Up? » Facebook Page Promotion – Offline A lot has been said of Facebook Pages. The general consensus is that they make great marketing promos for businesses of any size.
SMALL BUSINESS MAVERICKS | THURSDAY, FEBRUARY 24, 2011
[Social Media] Is Link Buying Necessary?
The thing I find interesting about this interview is the repeated encouragement from Julie Joyce of Link Fish Media, Inc. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? » Is Link Buying Necessary? Here’s a great interview with three professional link builders. to incorporate link buying into your marketing plan. She says point blank that link buying is absolutely necessary in an “ultra-competitive niche. Is it unethical? Probably not.
SMALL BUSINESS MAVERICKS | FRIDAY, FEBRUARY 25, 2011
[Social Media] Are You About To Lose Your YouTube Presence?
About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Content Farms: Did Google Go Far Enough? » Are You About To Lose Your YouTube Presence? nasty rumor is spreading, according to WebProNews , that YouTube is considering paying celebrities to provide video content channels. If true, what will that do to your channel? Can you imagine competing against the likes of Ashton Kutcher and Oprah Winfrey for attention? If this report is true, you might have to.
SMALL BUSINESS MAVERICKS | THURSDAY, MARCH 3, 2011
[Social Media] How Unique Is Your Marketing Plan?
About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Why Article Marketing Will Never Die » How Unique Is Your Marketing Plan? Are you breaking new ground, or just breaking wind? Here’s a unique concept in publishing. I’m assuming this novelist got a good response in Croatia because his novel is now going to be published in print. But what if it had been published in English on Facebook? Would it have received the same level of response? Because you can.
SMALL BUSINESS MAVERICKS | FRIDAY, MARCH 11, 2011
[Social Media] The YouTube Creator Institute
Whether you have an idea for a small business video show or a new form of YouTube entertainment, you can learn all about camera angles, lighting, storytelling, promotion, and pick up a whole host of skills necessary for running a new media hit. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? It’s called the YouTube Creator Institute. This looks like a good deal. The reason for introducing this is obvious. YouTube is hoping to make money from your content.
SMALL BUSINESS MAVERICKS | MONDAY, MARCH 14, 2011
[Social Media] How's Your Website's Health?
About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? » How’s Your Website’s Health? Do you have a healthy website? Does it do what it was meant to do? Every small business website has a function. The job is to sell your services and attract new business. Of course, there are different methods and strategies for accomplishing this goal. Small Business Mavericks offers a website check up as a part of our regular service. Are you beating your competition?
SMALL BUSINESS MAVERICKS | WEDNESDAY, MARCH 16, 2011
[Social Media] How Q&A Sites Can Boost Your SEO | Small Business Mavericks
Secondly, I think it’s important to point out that Pavel Israelsky classifies four different types of Q&A sites: Social Q&A – Includes sites like Quora, Aardvark, Formspring, and Facebook Answers. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? What’s The Best Discovery Engine? » How Q&A Sites Can Boost Your SEO SEOmoz has a great article on how Q&A sites can boost your SEO. Standard Q&A – Yahoo!
SMALL BUSINESS MAVERICKS | FRIDAY, MARCH 18, 2011
[Social Media] Online Reviews: Opportunity Or Obstacle?
About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Get Your Own YouTube Channel » Online Reviews: Opportunity Or Obstacle? One of the most frightening things in the world for a small business owner is a negative review. But should you be afraid of them? think there are several reasons not to be afraid of negative reviews, the first of which is that no one can please everyone all of the time. Be proactive and make good on your promises. Apologize for the bad experience.
SMALL BUSINESS MAVERICKS | MONDAY, MARCH 21, 2011
[Social Media] IM: Small Business Tool Or A Waste Of Time?
There are some instant messaging clients, IM clients, now that allow you to send and receive e-mail and manage your social networks. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? If you are going to do business online, then it makes sense to use online communications tools. Right? One of the most primitive online communications tools is instant messaging. It’s been around almost as long as the Internet itself. And it’s gotten better over the years.
SMALL BUSINESS MAVERICKS | SATURDAY, MARCH 26, 2011
[Social Media] Facebook Experiments With Real-Time Advertising | Small Business.
The social network is now the most trafficked website online. But then Facebook became the popular social network and introduced its own PPC advertising model. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? As well it should. But there is another reason to fear Facebook too. It has a competing advertising model. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. Will it win out?
FEVER BEE | FRIDAY, OCTOBER 14, 2011
[Social Media] Human Behaviour
Stop reading social media blogs (and most community blogs too). For years we've believed that technology is the cutting edge in our industry. We try to figure out how to user ever newer technology platforms for our communities. What about Quora, Google+, FourSquare, Twitter, Facebook, MySpace. Yet, for most of these communities, these tools are close to irrelevant. They have almost no impact upon a community' ssuccess. Most communities are based upon the same simple asynchronous forum platforms they always have been. What is new in human behaviour? Here's my advice.
WRITTENT BLOG | WEDNESDAY, APRIL 10, 2013
[Social Media] 17 Ways to Recycle Content and Triple Its Lifespan
billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. We all receive questions on a daily basis in our blog comments, on social media channels and in interactions. You might not have to look very far for the perfect content to curate for your social media channels. Between awesome SEO and 60 million visitors monthly , Slideshare is a social media network that content creators overlook too often. Promote eBooks on Your Blog. Change Formats.
TAYLOR MAREK | TUESDAY, FEBRUARY 3, 2009
[Social Media] Obama's New Economic Plan
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Obama’s New Economic Plan February 3, 2009 by Taylor Marek I thought I would deviate a little from my regular postings to share some humor with you. Taylor is a 21 year old New Media Visionary on a Journey to change the World. Enjoy Here are the economic advisors of our time, these guys explain everything perfectly: (Abbott and Costello do it perfectly, don’t they?) What youve just read are some insights hes gleaned so far.
TRADESMEN INSIGHTS | TUESDAY, JULY 30, 2013
[Social Media] Are you Using Influence Marketing to Connect with your Target Audience?
In today’s world where social media has become an integral part of our overall marketing plans, we can’t rely solely on the old standby of the Four P’s – Product, Price, Promotion and Place. We now have to learn how to manage and measure the brand influencers in social media marketing. Marketing Tips Marketing Tools Social Marketing danny brown influence marketing measuring brand influencers sam fiorella He concludes that by incorporating the M’s and the P’s, we’ll be better serving the customer. Who is the influence?
WWW.POYNTER.ORG | THURSDAY, JULY 28, 2011
[Social Media] How badges help news websites build community, make money | Poynter.
The Huffington Post uses badges in its “social news” system to encourage users to follow each other, share stories and flag inappropriate comments. It has been exciting watching the news media space experiment with gamification and social rewards programs. At Badgeville, we’re working with a wide range of customers in media & entertainment, education, retail, health, and many other verticals seeking to increase customer engagement. The Huffington Post offers badges for connecting with other users, moderating comments and other useful behaviors.
SOSHABLE | WEDNESDAY, APRIL 17, 2013
[Social Media] Pinterest and Bing Hooking Up
Social media and search are again colliding, and for once, the news isn’t about Google and Facebook. No, today’s news is about the little brothers of search and social, the ones who aren’t quite as successful but certainly give it there all. Bing is integrating Pinterest as a ploy (are ploys always negative?) to attract more of the blogging and social obsessive crowd. When people are using image search, Bing reckons that a high percentage of the time they are looking for something to share on their blog, Pinterest, or other social media.
MINDJUMPERS | TUESDAY, AUGUST 24, 2010
[Social Media] YouTube Launches Charts of Top Videos
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Companies Embrace Social Media The Social Media Policy – not just for the big players » YouTube Launches Charts of Top Videos Posted by Marlene Friis Aug 24th, 2010 Tweet Recently, YouTube has announced that it will be featuring its top web videos in a new section on their site called YouTube Charts. On each list, you can see the Top 100 videos. Where do I go? The old “Browse” function also ranked videos in a similar fashion, but videos were not assigned number ranks.
DIGIGEN | TUESDAY, MARCH 23, 2010
[Social Media] The Aggression of ASAP
Dan on A New Focus on Social Business Strategy. For those on mobile phones its immediately capitalised, but there is surely no reason to be that aggressive in emails when a simple lighter touch asap would do. Too many times I get emails from people with the demanding ASAP even though they sit merely a few floors or desks away. If its that ASAP why don’t you come and ask me for it. I’m petitioning for the much less aggressive Whenever You Are Ready. Let’s campaign for more wyar and less ASAP. You never know those emails might even become a friendlier connection.
WAXING UNLYRICAL | MONDAY, JANUARY 27, 2014
[Social Media] Monday Roundup: Breaking the Cycle of Mistakes
Five tips to turn social media mistakes into customer advocacy. Anyone remember what’s happening at the end of this week? Sunday will be Groundhog Day here in the U.S. I don’t know about you, but every year, around this time, I’m always reminded of the classic 1993 Bill Murray film , where Murray’s character is stuck in a time loop, reliving the same day over and over again. . George Santayana references aside, “moving on” means acknowledging and learning from what we did wrong. Why: Failure is something we encounter, but were taught to avoid.
MINDJUMPERS | THURSDAY, AUGUST 12, 2010
[Social Media] 5 Tips for E-mail Marketing Deliverability
Similar Posts: Growing Your Email Subscriber List: Seven Tips (And Some Social Media) Tips for Viral Marketing Success: Channels, Stories and People Why You Need a Blog: Blogs Are The Websites of The Social Media World Tags: E-mail , E-mail marketing , Marketing , newsletter , promotion , Tips Posted in Marketing & Communication , Tips View Comments to “5 Tips for E-mail Marketing Deliverability Direct Marketing Campaign | PlusStuff says: September 10, 2010 at 4:54 pm [.] 5 Tips for E-mail Marketing Deliverability (mindjumpers.com) [.] Let us know!
MINDJUMPERS | THURSDAY, AUGUST 12, 2010
[Social Media] 5 Quick Tips: Take Your Corporate Blog to the Next Level
It’s you and me What works in marketing and what is currently trending is that people in general, all over the world in fact, are highly engaged in different social and ethical issues. Having the human aspect to your business is absolutely crucial, and is one of the fundamental goals in social media marketing. 4. This post addresses 5 key issues that will take your blog a step further ahead in the development of its content. 1. Review content theme and editorial guidelines Have a clear goal and theme for your blog. What are you focusing on? Why are you even here?
MINDJUMPERS | THURSDAY, OCTOBER 7, 2010
[Social Media] Facebook Reveals New Changes On Platform | Mindjumpers
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Social Media Marketing Requires Involvement 5 Popular Posts About Social Media » Facebook Reveals New Changes On Platform Posted by Marlene Friis Oct 7th, 2010 Tweet Yesterday, Facebook held a press conference revealing what changes were coming up on the platform. Until the release of the news, people have been waiting in excitement to hear what was going to be changed. A lot of different elements such as Events, Places etc. Here, we will introduce each of them.
KIKOLANI | FRIDAY, MAY 25, 2012
[Social Media] Fetching Friday – Resources Mashup & Jacks Point Timelapse
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. How to Promote Your Blog With Social Media – How to share your blog articles on tumblr, facebook, linkedin and twitter to increase your reach. Social Media / Social Networking. 14 Social Media ROI Metrics You Can Use Right Now – The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates.
WAXING UNLYRICAL | WEDNESDAY, AUGUST 12, 2015
[Social Media] The Transistor Radio and the Dawn of Mobile Media
Today social sharing is more important than ever. Influencer posts and events are driven by the ROI of topics ranging from email marketing to press releases and social media. Like other educational media platforms, we don’t “sell” our partners. Founded in 2010, CommPRO.biz is today a global community of influencers involved in all aspects of the communication field, and media hub for the industry. The Transistor Radio and the Dawn of Mobile Media. Guest Post by Fay Shapiro. Some of you might remember the transistor radio. People were on the move.
TAYLOR MAREK | THURSDAY, AUGUST 20, 2009
[Social Media] #100: What are Assets, Leslie Freebie, and Should I update to.
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me #100: What are Assets, Leslie Freebie, and Should I update to Windows 7 August 20, 2009 by Taylor Marek Special “Before College Edition with Triple Digits! taylormarek me on Twitter Facebook: [link] Taylor is a 21 year old New Media Visionary on a Journey to change the World. Sponsored by GoToMeeting, try it FREE for 30 days: [link] Yes, The podcast has finally hit 100 episodes! Finances : What are Assets? Best explanation I heard? Thanks!
JEFF ESPOSITO | WEDNESDAY, AUGUST 8, 2012
[Social Media] 5 reasons to practice old school PR
There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships. To be sure, I’ve embraced social networking, geo-locating, and instagram as much as the average up-to-date PR pro, but the more I look at the practice of public relations itself, the more I realize how much the old tried and true methods are the ones that continue to resonate and work. Easy answer: get to know your media contacts. Nobody reads them anymore!”
BLUE FOCUS MARKETING | SUNDAY, JUNE 19, 2011
[Social Media] The Fifth Model “Crowdsourcing” Hits Madison Avenue + Crowdsourcing Infographic
Traditional agencies are pushed to their limits by the explosion of digital and social media marketing projects as clients demand more. The “Fifth Model” Recognizes the Value of Social Media Marketing. Marketers can connect with customers using social media more efficiently vs. outbound marketing tactics. Armed with a social media strategy, many brands now understand the drill: listen, engage, feedback, analysis = win. This is a re-post from The Social CMO Blog ( @TheSocialCMO ). The Rise of Crowdsourcing 2.0: Peter H.
T2 SOCIAL | SUNDAY, SEPTEMBER 28, 2014
[Social Media] 5 of Your Marketing Questions Answered
What exactly is a Social Client Persona? What are some criteria to help determine influence on social media? Feel free to send in your questions on any one of our active social networks and it might be featured in one of our videos! These are a few of your marketing questions that we answered in our Q&A with t2 video segments! We regularly review your marketing questions – either sent in over LinkedIn, Twitter, other networks or asked at a conference where we are present – and put together Q&A with t2 segments where we answer them.
SPIN SUCKS | MONDAY, NOVEMBER 21, 2011
[Social Media] Taking the French Out of Your Content
” and wrote some really great headlines that were very specific to his industry, such as “the cloud vs. a server” and “online privacy vs. social networks.” Our websites , our blogs, our content, and our social media is all about us. Earlier this month, I conducted a workshop for a small group of business leaders. During this particular session, I put a slide up on the screen that had the following four content ideas (thanks to Marcus Sheridan for a couple of these ideas ): Questions people ask, challenges/issues, versus, or pricing.
SOCIALFISH | MONDAY, APRIL 14, 2014
[Social Media] Cool Social Tools: Wizeo
Related Posts Cool Social Tools: Noosfeer Cool Social Tools: Ravetree I signed a contract with an AMS. 30 Tools Social Media Professionals Can’t Live Without Improve Your Tradeshow Performance With The Right Apps [Cool video Friday] How to keep us safe inside Twitter. Cool Social Tools This is a new series of posts from software and app and tech vendors who have new tools they’d like you to know about. Vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their sites. SITE: Wizeo.org. ————-.
MY CREATIVE TEAM THINKING | WEDNESDAY, NOVEMBER 24, 2010
[Social Media] Are You Thankful?
As you might imagine, there are the usual suspects: my health, my wife, my kids, my grandchildren, a long list of very good friends, my clients, and the freedom we have in this country. I am truly thankful for the people I’ve met through my social media activities. Are you thankful? What are you thankful for. On this day before Thanksgiving – my favorite holiday – I wanted to take the opportunity to give you my “thankful list. value your comments – positive and negative – and the things I’ve learned from you.
KIKOLANI | THURSDAY, FEBRUARY 3, 2011
[Social Media] Fetching Friday – Resources Mashup & Returning From Vacation
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. resources for small businesses a great list of social networks, answers, bookmarking, and other sites that are essential for a small business. What SEO and social media have in common – five things you must have to be successful with both. Social Media / Social Networking. The Resources Mashup. Blogging / Writing. Making Money Online / Online Business. Back From Vacation.
WAXING UNLYRICAL | FRIDAY, JULY 22, 2011
[Social Media] Why Suing Old Navy Is Bad News For Kim Kardashian
He does social media management for KimberMedia and teaches at @bgckids. Heard of the Kim Kardashian-Old Navy controversy? Kardashian is suing Old Navy because it aired an ad in February starring a model who, she claims, looks like her. You can see the ad here. According to AdWeek , Kardashian is suing because, “Her intellectual property attorney Gary Hecker (says): ‘Kim Kardashian is immediately recognizable, and is known for her look and style. Her identity and persona are valuable. When her intellectual property rights are violated, she intends to enforce them.’.
CONVERSTATIONS | THURSDAY, AUGUST 14, 2014
[Social Media] Best Practices and Elements of Successful Landing Pages
Literally Everything You Need to Know About Making a Successful Sales Page from LKR Social Media – Straight shooting tips about the elements that go into a successful landing page. Landing pages with the proper design, purpose, and optimization are an essential part of building your online business presence. Here are eight standout guides and checklists to make sure you have successful landing pages. 10 Essential Elements of a Landing Page from WebDesignLedger – Learning how to design a killer landing page will add value to your design offerings. Small Business
SPIN SUCKS | MONDAY, JUNE 15, 2015
[Social Media] Public Relations: How Mark Hurd’s Online Reputation Changed
just knew, if I could practice public relations the way he describes using the media to your advantage, I would have a great career. With a mixture of content, an update to his social networks, and even a new website , the search results on pages one and two are overwhelming positive (I found only two negative stories on the first two pages). And they also promise to get rid of the negative stories and social media mentions, which is impossible to do. By Gini Dietrich Some of you may not know the name Mark Hurd. How did he do it? Public relations! And fix he did.
JACOB MORGAN | FRIDAY, DECEMBER 25, 2009
[Social Media] Happy Holidays!
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Happy Holidays! blog comments powered by Disqus Connect with me Subscribe to Social Media RSS RSS About Jacob Email Me Jacob Morgan is the Principal of Chess Media Group , a social business consultancy. Jacob works with clients on developing internal and external social business strategies. He is also the co-author of Twittfaced, a social media 101 book for business. You can leave a response , or trackback from your own site.
FEVER BEE | TUESDAY, FEBRUARY 22, 2011
[Social Media] What's Wrong With Community Management?
It's not being a good host, and certainly not being a social media expert. We use social media and communities interchangably. We're not experts at social psychology, community development, community psychology and sociology, but we should be. broadly speaking, quite a lot. We spend too much time maintaining communities rather than developing them. The former is to respond to the e-mails and notifications filling up your inbox, the latter is to initiatve things and foster relationships that develop a sense of community. Audiences are audiences.
JEFF ESPOSITO | MONDAY, JANUARY 2, 2012
[Social Media] Why I read 31 books in 2011
Social Media Case Studies – Fine – Review. Social Media ROI – Blanchard – Review. Enterprise Social Technology – Klososky – Review. Likeable Social Media – Kerpen – Review. ROI of Social Media – Powell – Review. Smart Business, Social Business – Brito – Review. Exactly one year ago today, I read Arik Hanson ’s blog post on the 26 books that he planned to read over the course of the year. It inspired me to give it a whirl and see if I could read that many. 2011 Reading List. Business Books. Non-Fiction. Life Inc.
DIGIGEN | MONDAY, MARCH 1, 2010
[Social Media] Four Reasons Why Turkey Could Be the Next Big Digital Player
Plus there should be an election in 2012) 3) Politics and Media: Media has played a massively important role in Turkish culture, with a vast majority of the 77m population seeking handheld old style newspapers. Yet, Prime Minister Recep Tayyip Erdogan has waged war on the papers that he sees to undermine his seat of power. (It has already seen the removal of one of the long-standing Chief Editors and Founders of Turkish media powers: Aydin Dogan. Dan on A New Focus on Social Business Strategy. In 2006 there were 49.7m users, driven mainly by the youth culture. Sorry.
SOCIALFISH | SUNDAY, SEPTEMBER 23, 2012
[Social Media] Unmissable Stories This Week
On my favorite topic, humanizing and social business. HR’s Critical Role In Social Business Transformation (Michael Brito). HR or OD (Organizational Development) plays a critical role to the success of social business transformation for many reasons. If anyone can steer an organization to be more social, HR can and should be leading the way. Building a Social Business: Start with Email Changes (Community Roundtable). The future of social media influence is hidden (Christopher S. On social learning . nonprofit. economy. Meesa scared!
SOCIAL MEDIA MARKETING | FRIDAY, MAY 7, 2010
[Social Media] Are You Measuring What's Important?
We often talk about social media ROI being measured differently. Some metrics that might appeal to me as a marketer include: Likelihood of a customer to become an advocate for my brand The spread of information across the Web - especially via social tools Sentiment of comments generated by a post or campaign Effective integration of offline calls to action and online actions These are just a handful of suggestions for different types of measurement. These are different behaviors and we should be applying new and different measurement standards, right? How very 1999.
DIVA MARKETING BLOG | WEDNESDAY, OCTOBER 5, 2011
[Social Media] Go Behind The Numbers To Determine Success
Her focus is to manage social media for one of the non profit's community education programs. However, In this case, there is a huge disconnect and lack of understanding of social media from my friend's boss and the funding source. Perhaps Back in the Mad Men advertising days broadcast media success was about the reach and numbers. Then came social media. However, with social media came something else. Segment as much as possible within limits of the social network platform. How do you determine business success? Just asking.
BLOGGER XPERTISE | THURSDAY, NOVEMBER 1, 2012
[Social Media] Tip: First post variation on the thumbnail and summary script.
Social media. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Opinion Pieces. Templates. Contact Us. Follow by Email. Subscribe To. Posts. Posts. Comments. Comments. Google+ Followers. Upcoming Events. Join us for our free weekly Hangout On Air event called the Friday Request Line, providing Blogger discussion, assistance, and helpful suggestions. Register to join us on November 16 at 2:00pm EST. Search This Blog. Loading.
TRENDS SPOTTING | TUESDAY, JANUARY 13, 2009
[Social Media] 2009 IT and Tech Predictions: TrendsSpotting Publishes Influencers Predictions Issue 5
Social Media Trends 2009 From TrendsSpotting. TrendsSpotting has collected Influencers Predictions on Tech and IT trends for 2009. Read what’s ahead for Google, Microsoft, Apple and Yahoo, review forecasts concerning technology and gadgets (we’ve been waiting for trend reports coming from CES 2009), IT, and Green Technology – all considering the economic crisis implications. Influencers On IT & Tech 2009 Trends Predictions, By Trendsspotting. View SlideShare presentation or Upload your own. tags: green gadgets ). Trends Review 2007 From TrendsSpotting.
TWIST IMAGE | SUNDAY, FEBRUARY 19, 2012
[Social Media] The Truth About Marketing Leadership
Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. media hacks. online social network. social media 101. social media marketing. social scoring. Episode #293 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Mark W. Is it how many people follow someone on Twitter ? itunes.
WAXING UNLYRICAL | THURSDAY, AUGUST 25, 2011
[Social Media] Confirmation That We Kick Ass
Call it social media stardust in my eyes. Well, whaddya know? After more than a year (much more, though I don’t remember exactly how long, that’s how long it’s been), I woke up at 4:50 am today to see this email (bolding mine): Subject line: Alltop Submission Accepted. Thank you for submitting your blog or website for inclusion in Alltop. We’ve added the feed to the PR topic: [link]. 4:50 am is not usually when I tumble out of bed, bursting with energy. But this morning, I literally jumped out of bed. Are you laughing at me? Call it silly. Booyah!
WAXING UNLYRICAL | FRIDAY, DECEMBER 24, 2010
[Social Media] Public Relations Lessons From Jesus, The Apostles And The Bible
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. The more popular one is A Digital Nativity , but A Social Network Christmas is fun to watch as well. Since they tell the story through the imagery of social networks, we can relate to them instantly. Here are three. Look at some of his parables. terrific story. Jesus.
TRADESMEN INSIGHTS | WEDNESDAY, APRIL 13, 2011
[Social Media] Content is King: 10 Tips on Effective Writing
He says it doesn’t matter how great a writer you are, if people don’t read it, then there’s no benefit to anyone. I’m sharing his 10 tips which I try to live by when writing for social media. I’m a living testament that if you follow the rules, your writing will be read and shared. According to a social media study by King Fish Media, HubSpot and Junta42, original content, both branded and expert, is by far the most employed tactic for social media. Content is king as I’ve learned from mentor Michael Gass.
CONVINCE & CONVERT | THURSDAY, MARCH 21, 2013
[Social Media] How Gap Activated Its SXSW Presence
As the 2013 official SXSW t-shirt sponsor, Gap took to its social media channels to activate a series of free-spirited fashion and music themed content and events in Austin, San Francisco, Los Angeles and New York. From launching the brand’s official Tumblr site, to curating personalized content across Pinterest, Instagram and Vine, companies and brands can look to Gap’s efforts as a way to rally their social communities around an event integration. Use your social media efforts to bring people to the event that can’t physically travel there.