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  • SOCIALFISH  |  TUESDAY, FEBRUARY 5, 2013
    [Social Media] 7 MUST READ STORIES THIS WEEK
    Here are a few posts you should not miss this week, on all kinds of top-of-mind social topics, as well as some just great reads. People like to talk about themselves, and when you’re a company who has something to sell, it’s easy to think that the more you talk about yourself (specifically on social media), the more people will see you, hear you, and want to buy from you. It doesn’t leave you with a whole lot to talk about or share in the social space, leaves no room for growth, and certainly doesn’t provide much value for your customer.  Value is not all about you. 
  • SOSHABLE  |  SUNDAY, NOVEMBER 29, 2009
    [Social Media] Car Dealer Branding and Reputation Management
    You should read Part I: Social Media for Car Dealers first. With sites like RipOffReport and DealerRater offering venues for people to vent about their bad experience, it makes sense that car dealers should start taking social media seriously. “And the faster they can get themselves into the social media sphere or social networking sphere, the better it’s going to be for them long-term.&#. Social media is not simply a place to go advertise; it doesn’t work. Interactive communication in a social setting.&#. * * *. Blast.
  • SOCIALNOMICS  |  SATURDAY, AUGUST 24, 2013
    [Social Media] Get Social When It Comes to Auto Body Repairs
    Luckily, social media is here to help body shops get the word out about their services and to help customers solve all of their repair needs. Besides, body shops that have an online social presence not only keep current customers informed, they also have an easier time finding new clients. So, with socially savvy auto repair in mind, here are just a few reasons body shops should turn to social media: Posting Deals. And, current customers who are pleased with a repair shop’s work will socially spread the word too. Socially Inspired Forums.
  • SOCIAL WAYNE  |  TUESDAY, FEBRUARY 1, 2011
    [Social Media] I’m joining Tech Media as Director of Digital and what it means for TriOut
    It was announced earlier today that I have a new position with Tech Media. Below is the press release from [link] With over 10 years experience in technology and the social media sector Sutton, helps individuals, startups and businesses succeed in understanding how to communicate online via brand strategy, social networks and mobile marketing. I’m excited about joining the TechMedia team and looking forward to helping to educate, network and build the region’s technology economy through events and media,” Sutton said. as their new Director of Digital.
  • SOCIALNOMICS  |  THURSDAY, FEBRUARY 18, 2010
    [Social Media] Facebook Zero
    Facebook Zero is a text only version of the popular social network designed for mobile usage. I’ve always harked that mobile drives social media and social media drives mobile – it’s a beautiful relationship. By Erik Qualman. Chamath Palihapitiya is the Vice President of User Growth, Mobile and International Expansion at Facebook and is responsible for spreading Facebook throughout the world through new growth initiatives, mobile strategy and internationalization. It is coming soon, so no wireless carrier is currently offering it.
  • SCOTT GOULD  |  FRIDAY, MAY 7, 2010
    [Social Media] A Video After I Voted
    It was so popular, that it’s the third result in Google for “ vote for sale “ My second post was about 10 Do and Do Nots for Social Media Campaigning in the Election , which has some great comments and great advice in at the end from all the collaborators around this blog. www.youtube.com/watch?v=aAkRiMiJVaw. aAkRiMiJVaw. If you can’t see the video, click here , or watch it directly on YouTube. In this video I just share a few branding thoughts and community thoughts over voting. They vote according to the overall party. The voting form is black and white.
  • GREG VERDINO  |  THURSDAY, MARCH 11, 2010
    [Social Media] See and be seen on the SXSW scene. on southby.tv
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Catch #socialmedia #sm49 on-demand | Main | Its like birthing an elephant. March 12, 2010 in Content , Geek Culture , Media , Powered , Social Media , Video , Web 2.0 | Permalink Reblog (0) | | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference See and be seen on the SXSW scene. Search Social Media Speaking Trends Video Virtual Worlds Web 2.0
  • FIREBELLY  |  FRIDAY, MAY 24, 2013
    [Social Media] Interview with Chanelle Schneider, Millennial Specialist
    Chanelle is a freelance social media manager, the founder of #GenYChat , and currently works as the community director at My Rising Tide. Others among us are natural comedians who share our opinions on social networking sites while working to better society through fostering harmonious relationships. Other sources of information include social networking sites. 'With all the studying being done on Millennials, Firebelly decided to interview one of the top Millennial specialist, Chanelle Schneider.  What do you think makes Millennials different? Not entirely.
  • ENGAGING BRAND  |  WEDNESDAY, NOVEMBER 28, 2012
    [Social Media] 4 Questions to Develop Your Personal Branding
    Furthermore, social marketing is - in a sense -   personal coaching for your brand. Here are some questions that can help you both as a personal brand, developing a social brand or even ahead of an appraisal. Social Marketing is Not Science or Art. Social Media has Changed How Your Customer Thinks. Personal Branding brand marketing return on influence appraisal personal brand coaching + social marketing social marketing personal coaching personal branding coaching + brandFor me though coaching should always start with yourself. Related articles.
  • CREATIVE RAMBLINGS  |  WEDNESDAY, JULY 11, 2012
    [Social Media] Why you need to customize your 404 Error Page
    Why you need to customize your 404 Error Page was written by Cendrine Marrouat and originally published on her social media blog, Creative Ramblings. Message error 404 (Photo credit: CyboRoZ) The 404 Error Page, also known as “Page not found”, is a very common occurrence on websites and blogs. It pops up on a visitor’s screen when they input a bad link or click on a link leading to a recently removed page. And more often than not, this prompts the visitor to leave — and never come back. Do not let a 404 Error Page ruin your business. Customize it!
  • QUICK ONLINE TIPS  |  MONDAY, JULY 8, 2013
    [Social Media] How to Add Font Awesome Icons in Bootstrap
    Did you notice the cool Social icons on the top – see the screenshot. And this seems even better than pure CSS social buttons. How to Create Social Media Icons with Pure CSS. 'We added Font Awesome icons to our Twitter Bootstrap  installation. Though Glyphicons provided amazing icons, they still need to load a CSS sprite with those 160 images. How would if be if you could add an icon font to display those icons and then scale them to any size just like fonts, while maintaining the sharpness and clarity of the icons. Font Awesome for Bootstrap. icon lists etc.
  • SPIN SUCKS  |  WEDNESDAY, MAY 9, 2012
    [Social Media] Three Things Your New Company Needs In Order to Dominate
    Your awesome website, elevator pitch, logo , and marketing and social media strategy are all part of your brand, but they need to be cohesive in order to make sense and be sharable. Today’s guest post is written by Micah Smith. . It’s pretty safe to say no one likes a crappy economy. Salaries and jobs have been cut, people have lost their homes and livelihoods, gas prices have gone through the roof, and many people are starting from scratch. The good news is incredible things tend to rise from the ashes. An Awesome Website. And we know what a good online presence looks like.
  • TWIST IMAGE  |  SUNDAY, JANUARY 12, 2014
    [Social Media] A New Era Of Marketing Has Arrived In The Age Of Context
    The book was prescient, and was key in helping brands to better understand the power of blogs and how to actually implement a lot of the thinking that came out of The Cluetrain Manifesto (widely regarded as the starting point of social media). social media. 'Episode #392 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When it comes to technology evangelism, it''s hard not to think about people like Shel Israel and Robert Scoble. The Internet is no longer just a more interactive screen than television. age of context.
  • TWIST IMAGE  |  SUNDAY, DECEMBER 18, 2011
    [Social Media] Brand Against The Machine
    media hacks. online social network. social media 101. social media marketing. Episode #284 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Brands act like machines because brands are not people. That seems obvious enough, but John Morgan is here to explain how brands are still made up of people and how we all interact can change not only the face of marketing, but the business landscape. and more like us. Enjoy the conversation. bite size edits. blogging. blue sky factory. book oven. business book.
  • KOKA SEXTON  |  SUNDAY, JANUARY 25, 2009
    [Social Media] The Twitter Follow Ratio
    Author: Koka Sexton Comments: 5 comments Date: 25 Jan 2009 Categories: Social Media , Technology Tags: Add new tag , api , apps , attention_whore , elitist , fellow , flip_side , follower , followers , Google , google_search , karma , mindless_chatter , paying_attention , peers , ratio_scale , rock_star , tff , thought_leader , tweets , Twitter There are 5 comments. How NOT to use your Social Media Marketing Manager! In the conversation we started talking about Twitter Karma and how a good Twitter Follow/Follower ratio matters. ratio of around 1.0 ratio of 2.0 Media.We
  • KOKA SEXTON  |  WEDNESDAY, AUGUST 11, 2010
    [Social Media] Looking for a job on LinkedIn
    I’ve been using LinkedIn for years, mainly to keep in contact with old coworkers that I don’t have connected on other social media like Twitter or Facebook. Here are some of my favorite social Archives Categories Blogroll October 2010 September 2010 August 2010 June 2010 May 2010 April 2010 March 2010 January 2010 December 2009 October 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 Notice : wp_list_cats is deprecated since version 2.1! How NOT to use your Social Media Marketing Manager! Well that’s how I go about it.)
  • KOKA SEXTON  |  SUNDAY, JANUARY 25, 2009
    [Social Media] The Twitter Follow Ratio - Koka Sexton dot Com
    Author: Koka Sexton Comments: 5 comments Date: 25 Jan 2009 Categories: Social Media , Technology Tags: Add new tag , api , apps , attention_whore , elitist , fellow , flip_side , follower , followers , Google , google_search , karma , mindless_chatter , paying_attention , peers , ratio_scale , rock_star , tff , thought_leader , tweets , Twitter There are 5 comments. How NOT to use your Social Media Marketing Manager! In the conversation we started talking about Twitter Karma and how a good Twitter Follow/Follower ratio matters. ratio of around 1.0 ratio of 2.0 Media.We
  • WISDOM LONDON  |  THURSDAY, JANUARY 6, 2011
    [Social Media] Ever wondered about…Social Commerce? « Wisdom London
    » Ever wondered about…Social Commerce? It’s where shopping and social collide, by embedding social touchpoints in the selection, consideration, and purchasing processes. Social interactions are becoming central to the way we make buying decisions, so social commerce is a natural development and can play well to many brands and services. But what needs to happen is for social commerce to work seamlessly alongside campaigns, physical shopping experiences and other channels – particularly advertising and mobile.  What is it? Why should I care?
  • SOCIAL WAYNE  |  TUESDAY, FEBRUARY 1, 2011
    [Social Media] Announcing 28 Days of Diversity 2011, people of color impacting the social web with a focus on Digital Divide
    Also note that 28 Days of Diversity is not a popularity contest or an influencer list but a list of thought leaders in the social web sector, including entrepreneurs, bloggers, conference organizers, IT professionals and friends not ranked in any particular order who I have either met in person or followed online. 28 Days of Diversity Featured 2011 28 days 28 Days of Diversity 2011 28daysofdiversity black history month blackhistory blackhistorymonth color community digital divide digitaldivide diversity minorities people people of color series social web socialweb tech Technology
  • KYLE LACY  |  FRIDAY, JUNE 25, 2010
    [Social Media] The Power of Douglas Karr and DK New Media
    Douglass Karr is a Social Media consultant, United States Veteran and the CEO of DK New Media, an online marketing company. His company helps implement social media into large technology companies. To say the least… this guy knows a thing or two about social media, blogging and search engine optimization. The way DK New Media serves its clients is through a process. DK New Media has helped companies from all over the world. And not to mention… he is the one who started me in the world of social media!
  • TWIST IMAGE  |  TUESDAY, APRIL 12, 2011
    [Social Media] An Open Letter To Conference Organizers
    At the Radian6 User Conference, Social 2011 , last week in Boston, the website had live links to each speaker's Twitter profile. Adding people via Social Media prior to the meet-up is both super-easy and really does allow people to connect and make newer connections. online social network. social 2011. social media. Dear Conference Organizer, It's rare that you will get a letter from someone like me. As the years pass and the events management industry continues to evolve, I would like you to consider the following concepts. Pay your speakers.
  • SOCIALNOMICS  |  THURSDAY, MARCH 6, 2014
    [Social Media] Should Your Business Use Facebook, Twitter or Both?
    'Before the advent of social media, businesses reached customers through traditional advertising. Word of mouth was the old style of social advertising. Social networking is similar to word of mouth advertising, only on a global scale. Between the two social media giants, which is better for your business? For social marketing purposes, Facebook is an amazing tool. Interaction on Facebook is more personal than on some social sites which is a great tool for engaging audiences. Facebook Twitter Brand marketing Promotions social networking
  • SOCIALFISH  |  THURSDAY, DECEMBER 8, 2011
    [Social Media] “Flipping your publishing model” in action
    Then, when we compose  NTEN Connect  each month, instead of guessing what we should send out to our 30,000 subscribers, we can look at our blog and social media analytics data to learn what our blog readers have already found most engaging. Remember this post about how to flip your publishing model ? And the case study we looked at through the Virginia Associations of Realtors’ example ? just came across this great post from NTEN about how they did just that. 2009: 19%. 2010: 22%. 2011: 25%. Go check it out ! Anyone trying this? Association Case Studies
  • PR AT SUNRISE  |  TUESDAY, JANUARY 24, 2012
    [Social Media] How to Find and Secure a Part-Time Teaching Position in Public Relations
    social media) as well as specific industry (e.g. Related Articles: For the Non-Techie PR Pro: How to Better Understand Social Media and SEO. Opportunities abound for public relations professionals willing to share their expertise and passion through teaching. Here’s an overview of how to find these part-time teaching jobs at higher education institutions, based on techniques I’ve employed during fourteen years of teaching such classes. Check out regional listings under Yahoo by visiting here  to identify universities where you’d like to teach. About the Author.
  • SPIN SUCKS  |  FRIDAY, JULY 9, 2010
    [Social Media] #FollowFriday: Rieva Lesonsky
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 09 2010 #FollowFriday: Rieva Lesonsky By Gini Dietrich | Email | Print | 1 Comment | I realized last Friday that the past few #FollowFriday recommendations have been men. Nothing against you, guys, but I gotta get some women in here! And closer.
  • IMAGINE YOUR REALITY  |  MONDAY, OCTOBER 8, 2012
    [Social Media] Udemy Virtual Courses now Available!
    Almost every business owner I know has struggled with marketing, and usually its because they’ve are so focused on the tools of marketing (social media, website, brochures, etc) that they haven’t worked on the core of their marketing, which is actually the message. I’ve recently created two virtual course on Udemy. Udemy is a virtual school where you can take classes on a variety of topics. My first course is on How to Create Productive Business Habits. Most business owners I know face challenges when it comes to staying on task for working on their business.
  • IMAGINE YOUR REALITY  |  MONDAY, NOVEMBER 21, 2011
    [Social Media] If you don’t believe in it, don’t sell it
    This one I feel comfortable selling, probably because of my social media work. I can’t tell you how many times I’ve been approached by people to sell a service or product they have. Most times its an MLM product where if I become a sales person they get some of the proceeds of my sales because they found me and got me recruited. That, in and of itself, turns me off, because it really amounts to someone profiting off my efforts, and really only wanting me to sell something because they know they’ll profit. That profit may not even be a percentage of my sales.
  • TWIST IMAGE  |  SUNDAY, JANUARY 8, 2012
    [Social Media] Spin Sucks With Gini Dietrich
    For the most part it has to do with the fact that they are either not focused or there is no relationship between the PR professional and the media outlet. media hacks. online social network. social media 101. social media marketing. Episode #287 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Why do most PR pitches suck? They very fabric of what it means to be a communications professional is changing, adapting and morphing. Leading this charge/change is Gini Dietrich. Enjoy the conversation.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, FEBRUARY 3, 2011
    [Social Media] Are You Overusing Jargon In Your Press Releases?
    About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Are Small Businesses Effective Online? » Are You Overusing Jargon In Your Press Releases? One of the biggest mistakes online marketers make is the overuse of jargon, or phrases that don’t mean anything to journalists. This is actually more prevalent than you may think, and it is avoidable. Jargon can be anything from industry speak to catch phrases like “touch base.&# You must be logged in to post a comment.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, FEBRUARY 14, 2011
    [Social Media] Is SearchDex A Scapegoat? | Small Business Mavericks
    About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Facebook Changes Page Layout Features » Is SearchDex A Scapegoat? The New York Times published a story on Saturday about huge retailer J.C. Penney getting caught buying links. The interesting part of this story from a small business standpoint is what happened to J.C. Penney’s search firm, SearchDex , after Google discovered the paid links. You might have guessed. They were canned. Is that well deserved?
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, FEBRUARY 16, 2011
    [Social Media] Tweeting Can Lead To Short-Term Traffic Gains
    About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Anyone who has used Twitter knows that it can lead to some additional traffic if you publish a click-generating tweet. But what is even more interesting is the power of a retweet or a third party tweet as it relates to SEO and traffic. That’s what SEOmoz’s post can give us a little bit of insight about. And, another question raised by SEOmoz itself, does the actual content of the tweet affect that rank too?
  • SMALL BUSINESS MAVERICKS  |  MONDAY, FEBRUARY 21, 2011
    [Social Media] Facebook Page Promotion - OfflineOffline | Small Business Mavericks
    These might include: Your website Twitter LinkedIn Social bookmarking HubPage or Squidoo Lens Facebook advertising Online display advertising Your blog Mobile phone apps The list could go on, I’m sure. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Did Facebook Screw Up? » Facebook Page Promotion – Offline A lot has been said of Facebook Pages. The general consensus is that they make great marketing promos for businesses of any size.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, FEBRUARY 24, 2011
    [Social Media] Is Link Buying Necessary?
    The thing I find interesting about this interview is the repeated encouragement from Julie Joyce of Link Fish Media, Inc. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? » Is Link Buying Necessary? Here’s a great interview with three professional link builders. to incorporate link buying into your marketing plan. She says point blank that link buying is absolutely necessary in an “ultra-competitive&# niche. Is link buying evil? Is it unethical?
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, FEBRUARY 25, 2011
    [Social Media] Are You About To Lose Your YouTube Presence?
    About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Content Farms: Did Google Go Far Enough? » Are You About To Lose Your YouTube Presence? nasty rumor is spreading, according to WebProNews , that YouTube is considering paying celebrities to provide video content channels. If true, what will that do to your channel? Can you imagine competing against the likes of Ashton Kutcher and Oprah Winfrey for attention? If this report is true, you might have to.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, MARCH 3, 2011
    [Social Media] How Unique Is Your Marketing Plan?
    About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Why Article Marketing Will Never Die » How Unique Is Your Marketing Plan? Are you breaking new ground, or just breaking wind? Here’s a unique concept in publishing. I’m assuming this novelist got a good response in Croatia because his novel is now going to be published in print. But what if it had been published in English on Facebook? Would it have received the same level of response? Because you can.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, MARCH 11, 2011
    [Social Media] The YouTube Creator Institute
    Whether you have an idea for a small business video show or a new form of YouTube entertainment, you can learn all about camera angles, lighting, storytelling, promotion, and pick up a whole host of skills necessary for running a new media hit. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? It’s called the YouTube Creator Institute. This looks like a good deal. The reason for introducing this is obvious. YouTube is hoping to make money from your content.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, MARCH 14, 2011
    [Social Media] How's Your Website's Health?
    About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? » How’s Your Website’s Health? Do you have a healthy website? Does it do what it was meant to do? Every small business website has a function. The job is to sell your services and attract new business. Of course, there are different methods and strategies for accomplishing this goal. Small Business Mavericks offers a website check up as a part of our regular service. Are you beating your competition?
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, MARCH 16, 2011
    [Social Media] How Q&A Sites Can Boost Your SEO | Small Business Mavericks
    Secondly, I think it’s important to point out that Pavel Israelsky classifies four different types of Q&A sites: Social Q&A – Includes sites like Quora, Aardvark, Formspring, and Facebook Answers. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? What’s The Best Discovery Engine? » How Q&A Sites Can Boost Your SEO SEOmoz has a great article on how Q&A sites can boost your SEO. Standard Q&A – Yahoo!
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, MARCH 18, 2011
    [Social Media] Online Reviews: Opportunity Or Obstacle?
    About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Get Your Own YouTube Channel » Online Reviews: Opportunity Or Obstacle? One of the most frightening things in the world for a small business owner is a negative review. But should you be afraid of them? think there are several reasons not to be afraid of negative reviews, the first of which is that no one can please everyone all of the time. Be proactive and make good on your promises. Apologize for the bad experience.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, MARCH 21, 2011
    [Social Media] IM: Small Business Tool Or A Waste Of Time?
    There are some instant messaging clients, IM clients, now that allow you to send and receive e-mail and manage your social networks. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Q&A Sites And Competitive Intelligence » IM: Small Business Tool Or A Waste Of Time? If you are going to do business online, then it makes sense to use online communications tools. Right? One of the most primitive online communications tools is instant messaging.
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, MARCH 26, 2011
    [Social Media] Facebook Experiments With Real-Time Advertising | Small Business.
    The social network is now the most trafficked website online. But then Facebook became the popular social network and introduced its own PPC advertising model. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? As well it should. But there is another reason to fear Facebook too. It has a competing advertising model. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. Will it win out?
  • TWIST IMAGE  |  THURSDAY, MAY 15, 2014
    [Social Media] The End Of Showrooming (And Webrooming)
    Consumers don''t stop and think about a separation between a physical store, the website, the mobile experience, how the brand interacts on social media and beyond. So, instead of thinking about a Web strategy, an e-commerce strategy, a social media strategy, a mobile strategy, etc. social media. social media strategy. 'We are never going to solve for true consumer-centricity, if we keep acting like this. First, we had "showrooming." Now, we have "webrooming." Brands. we have a problem. Outstanding, isn''t it? amazon.
  • ONLINE COMMUNITY STRATEGIST  |  SUNDAY, MARCH 14, 2010
    [Social Media] User engagement doesn't happen overnight « Online Community Strategist
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed User engagement doesn’t happen overnight March 14, 2010 in Community Engagement | Tags: online communities , user engagement Its one thing to charge someone with growing your membership, but quite another to truly understand what it is you’re asking. days ago This one caught my attention: Junk research, shabby journalism and social media. What are those resources you might ask? But wait! Serious swagger!
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 12, 2012
    [Social Media] 3 Common Facebook Ad Mistakes Everyone is Making
    Check out Advanced Facebook Ads 2012 , featuring speakers like Jay Baer, Chris Penn, Justin Kistner, Marty Weintraub, Vitrue, Buddy Media, Wildfire and more. About the Jason Keath: Jason Keath is CEO of Social Fresh, the social media training company. Common Facebook Ad Mistakes Everyone is Making is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. facebook advanced facebook ads 2012 facebook ad optimization facebook ad testing Facebook advertising jason keath social freshTargeting Non-Fans.
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Social Media] Content Marketing Is Killing Our Most Important Words
    Sprout Social Shoutout Today’s Sprout Social Shoutout is for my friend Nadine Dietz. About Jay Today This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service). 'Get all JayToday episodes at [link] In our zeal to be noticed, we are killing our most important words. saw an e-book recently called “The Ultimate Guide to Content Marketing.”
  • WHAT SPINKS THINKS  |  WEDNESDAY, DECEMBER 18, 2013
    [Social Media] Dear Founders, Startups are Easier if You Write Every Day
    Key benefit for founders: Get more traffic through press mentions and get better at pitching media. blogged about social media and I was one of the first young professionals to do that. 'I recently started writing every day. Since doing so, my life as a startup founder has become significantly easier. I’ve become increasingly happier, level-headed and a lot of good things have come our way as a result of writing (including revenue). Now I should caveat this blanket statement I just threw out with a few things about my situation: 1. publish most of what I write. Tweet.
  • SOCIAL WAYNE  |  WEDNESDAY, DECEMBER 1, 2010
    [Social Media] How brands can use Instagram and other mobile photo sharing applications today for customer engagement
    Stories and experiences are being shared by uploading photos and new mobile social networking communities are being formed. While more open photos sharing apps like Instagram, picplz and Burstn continue to gain users, another sad but inevitable trend we may start seeing is more users trying to increase their followers and treating photo sharing apps like another Twitter or social networking site. For brands and agencies, what is one of first tips we said in social media class 101? Will photo sharing applications create APIs for other services to pull in photos?
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 6, 2011
    [Social Media] Does Blogging Fit Into Your Overall Marketing Strategy?
    By utilizing other social media tools like Twitter, LinkedIn and Facebook to drive more eyes to our blog by posting links on these sites, it insures that people keep coming back to the blog. Choosing the right voice - Remember, social is like having a conversation. Marketing Tips Social Marketing blogging fit into your marketing strategy brand building emarketer increase SEO thought leadershipNot all companies should be blogging. How do you determine if you’re one of them? Why should you blog? Position yourself as an expert in your field. Build your brand.
  • WWW.NIEMANLAB.ORG  |  FRIDAY, OCTOBER 29, 2010
    [Social Media] Meta! Here’s how Storify looks telling the story of Storify
    Founded by Burt Herman (a former AP reporter and founder of the journotech meetup group Hacks/Hackers ) and developer/entrepreneur Xavier Damman , the platform promises a new way to leverage the real-time power of social media for creating stories. Here’s how Storify looks telling the story of Storify » Nieman Journalism Lab Kevin: Megan Garber does a review and a bit of a live test of Storify, a new tool for collecting social media elements into a story format. ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER Meta! How does it work? Conclusion? Megan Garber | Sept.
  • MY CREATIVE TEAM THINKING  |  FRIDAY, APRIL 27, 2012
    [Social Media] How To Repair Your Company’s Image And Regain Brand Equity
    Johnson, who is a  social media public relations  counselor. He helps global companies, small businesses, and non-profits use public relations and social media strategies to strengthen brand equity. You can learn more about him at  Get Social PR. . Photo credit: macshack from morguefile.com. My plan to publish the last in a series of six crisis management posts was delayed by a mountain of work from my clients. About a week ago I moved cross town to a new condo in an eclectic neighborhood of Indianapolis. Planning for this move had been months in coming.
  • CONVINCE & CONVERT  |  WEDNESDAY, JUNE 11, 2014
    [Social Media] How to Make Sure Your Emails Land in Gmail’s Primary Inbox
    With social media at it’s peak, the hype has gone wild about how social media determines traffic now days. Lose the Images Contrary to social media best practices , Gmail has its own rules. People like Michael Hyatt, Amy Porterfield, and Stan (Pushing Social) land in this tab. 'It’s amazing how fads come in go when it comes to methods in bringing in traffic to your site. But you’re smarter than that, and we know where it’s truly at, and that’s your email list. The money is in the list. It also fools Google. This definitely affects his open rates.
  • BLUE FOCUS MARKETING  |  MONDAY, JANUARY 6, 2014
    [Social Media] [VIDEO] Are you a Social Executive? @SocialEmployee Cultures Depend on #SocBiz Leadership
    'Blue Focus Marketing is pleased to announce the fourth video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The video, titled “Are You a Social Executive?” explains why social business is driven by strong, visionary social leadership. As we argue in The Social Employee , a brand cannot communicate externally unless it first learns to communicate internally. The social executive catalyzes internal communication by embodying a brand’s mission, vision, and values. Please check out @SocialEmployee media buzz!
  • DANNY BROWN  |  MONDAY, JUNE 21, 2010
    [Social Media] Facebook Fan Page Evaluation Fun with Vitrue - Danny Brown
    Yes, my blog is my home space, and then there’s also Twitter , LinkedIn , YouTube and other social profiles where we can connect. That’s why something like Vitrue’s Social Brand Evaluator is so interesting. At its heart, the evaluator is a simple method to see how your Facebook page rates for interaction, social value, and the potential for future marketing or monetary worth. So if there’s someone you really admire, then Vitrue’s evaluator will let you see where you need to be headed to get closer to that page’s social value.
  • GEOFF LIVINGSTON  |  WEDNESDAY, OCTOBER 6, 2010
    [Social Media] Case Study: Plum Village Builds an Online Sangha
    The Unified Buddhist Church, commonly known as the Plum Village International Sangha and personified in Zen Master Thich Nhat Hanh, launched a social media presence approximately one year prior to a 2009 U.S. “The goal was not lofty, but simply to put the voice of Thich Nhat Hanh into the new social media environment,&# said the online architect of the effort, Kenley Neufeld , who is a lay practitioner ordained in the Unified Buddhist Church. The social media efforts were integrated into our email distribution lists and on the traditional web pages.
  • WRITTENT BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Social Media] Anatomy of a Perfect Blog Post
    “Racy” and provocative headlines stand out in social media and in search engine results, powering up your ability to capture more first-time visitors to your website. Requesting that readers share the blog on social media. 'What is the secret behind the perfect blog post? Is it the formatting, the research, the editing, the optimization, or the images? The answer is yes. Yes, to all of those things. There’s quite a few factors that go into exceptional content marketing. Failing to perform any of these areas well can limit your blog’s success.
  • SOCIALNOMICS  |  FRIDAY, APRIL 13, 2012
    [Social Media] Ann Romney on Twitter, Tweets What Most Moms Know
    For those that have not been following the news over the last 24 hours or so involving Republican frontrunner Mitt Romney’s wife, Ann, and Democratic strategist Hilary Rosen, the two have risen to the top of the charts in the social media world all because of motherhood. Even the current First Lady, Michelle Obama, got involved in the social media discussion Thursday, tweeting “Every mother works hard, and every woman deserves to be respected.”. During an appearance on FOX News Thursday, Romney responded that her career choice was to be a mother. respect that.
  • SPIN SUCKS  |  MONDAY, MARCH 2, 2015
    [Social Media] Don’t Ignore SEO Strategy in Favor of Content
    From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. 'By Tara Geissinger. Content marketing has taken the business world by storm. The problem is, many businesses are letting their search engine optimization efforts suffer in the process. mean, it’s time consuming to pump out all of that content on a regular basis, right? If your SEO strategy is stale, it’s going to limit your visibility in the search engines.  Execution is easy. You’re ready to buy. link].
  • ENGAGING BRAND  |  FRIDAY, MARCH 16, 2012
    [Social Media] Why Not Make a Donation of Ideas
    Make a donation is often talked about in times of time and money however there is one donation that has opened up because of the web and social media. People have the ideas inside their minds, sometimes they just get blocked and this is where we can use social media.help share ideas and spread those ideas. Why not reach out to people you are "friends" with this weekend on social media and ask how you can you add value to their lives? We may not all Bill Gates fortune to donate to good causes but we all do have his capacity for new ideas.
  • WHAT SPINKS THINKS  |  SUNDAY, SEPTEMBER 29, 2013
    [Social Media] Waking Up at the Same Time Every Day and the Power of Routines
    I used to pull out my phone and start tinkering around the social medias. In order to eat healthier and save money, I now cook all 3 meals (with occasional exceptions for social engagements). 'This post is part of the startup edition series. never used to be a “routine” person. My whole life, I’ve been more of the “play it by ear” type. Having worked for myself, from home for most of my career, it became all too easy to keep winging it. I’d work when I felt productive. I’d wake up when I naturally woke up. That would be my routine.
  • DANNY BROWN  |  SATURDAY, JULY 16, 2011
    [Social Media] If This Was My Last Blog Post
    We hang out on social networks; we stay late at the office, doing that one last report; we leave our kids in front of the TV while we read the paper or catch up on emails; and more. If This Was My Last Blog Post originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Over at For Bloggers By Bloggers, I offered up a new list of free blog topics to help you with ideas for your blog. little morbid, maybe, but I’m curious about these kind of things.
  • SOCIAL WAYNE  |  THURSDAY, FEBRUARY 10, 2011
    [Social Media] Day 10: People of color impacting the social web – Kiratiana Freelon #28DaysofDiversity
    Also note that 28 Days of Diversity is not a popularity contest or an influencer list but a list of thought leaders in the social web sector, including entrepreneurs, bloggers, conference organizers, IT professionals and friends not ranked in any particular order who I have either met in person or followed online. She felt compelled to divorce herself from digital media for the sake of corporate America and let her blog, and facebook profile go dormant. During this time, social media exploded and the Chicago Olympic bid started using social media as a promotion tool.
  • KYLE LACY  |  WEDNESDAY, JANUARY 29, 2014
    [Social Media] Why Must We Constantly Strive to Impress?
    There are many people with opinions on everything… especially in the world of social media and the Internet. 'Is it safe to say that many of us care greatly about our image and opinion other people hold about us? If you don’t… I think you are lying. There are a chosen few in the world that actually  do not care. I’m definitely not one of them. I’ve written in the past of the power of perception… the power to impress… especially for the younger professional. It is even harder to convince someone of your “perceived expertise.”
  • WAXING UNLYRICAL  |  FRIDAY, DECEMBER 24, 2010
    [Social Media] Public Relations Lessons From Jesus, The Apostles And The Bible
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. The more popular one is A Digital Nativity , but A Social Network Christmas is fun to watch as well. Since they tell the story through the imagery of social networks, we can relate to them instantly. Here are three. Look at some of his parables. terrific story. Jesus.
  • SOCIALFISH  |  FRIDAY, AUGUST 24, 2012
    [Social Media] The Launch Ticker = Awesome Way to Get Your Tech News Fix
    It’s an AWESOME example of great curation – not for context or deep analysis, but for getting to the quick and dirty product development news that I personally want to know, as a social strategist  wanting to stay abreast of changes in the sites I help my clients work with. Here are some examples: Social media influence measurement startup Kred launches “Story” to display a visual history of your most influential posts, pics & links -  Link  3:00PM. I have discovered the most awesome thing ever. Just the facts in as few words as possible.
  • SOCIALFISH  |  SATURDAY, AUGUST 13, 2011
    [Social Media] Thank you #ASAE11
    from Lindy’s session with Elizabeth Engel, Social Media Trouble Spots. from my session with Sterling Raphael and Tom Myroniak of SEMA on Social CRM for Associations: Future Trends for Managing Member Data. spoke about what Social CRM is and what it means for associations and specifically for membership management; then Sterling and Tom talked through the strategies accompanying the key SCRM tools that SEMA is using. Read them all here – LOVE that ASAE tried ScoopIt for this, because it rocks. Thank you. Thank you. **. As for me? Here’s my recap.
  • ENGAGE  |  MONDAY, OCTOBER 15, 2012
    [Social Media] Are J-Schools Finally Going Digital?
    There’s been a lot of hand-wringing in the professional media and higher education over the state of journalism schools. In a great article on why entrepreneurs should stay in school (Hint: Because not everyone is Steve Jobs) by Adam Penenberg, the editor of Pando Daily and an NYU journalism professor, he explains how he’s training today’s journalism students to be as comfortable with many of the digital media tools that I sought out on my own in my spare time: Almost every week I come across yet another critique of j-schools. Are they worth it? FrontPage?!).
  • DIVA MARKETING BLOG  |  THURSDAY, NOVEMBER 6, 2014
    [Social Media] An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls
    Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the   #StoriesoftheGirls . So, that said we measured the growth in mammogram appointments (up over 10% across the system), web site visits, and engagement in the conversation (social media). Did you explore incorporating real-time conversations through social networks, perhaps a Tweet Chat or a G+ Hangout? Diva Marketing/Toby:  The most exciting social tactic I saw was a #StoriesoftheGirls Instragram contest.
  • DANNY BROWN  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Social Media] The 7 Day Blog Challenge - Danny Brown
    Could their blog survive one less social share, and have it go to one of their commenters instead? You might also like: The 7 Day Blog Challenge – Just Kickin It, Lectrify and Princess Tweep The Only Way to Know is to Ask Creative Social Sharing to Promote Your Blog Tags: 7 day blog challenge , blogging , community 41 voices - share yours! Love your idea of expanding the blogroll, making it a point to diversify, find more bloggers "outside" social media. Share Save Here’s a little experiment I’d love for you to join me in. Interested? Bravo!
  • THE WAY OF THE WEB  |  MONDAY, OCTOBER 24, 2011
    [Social Media] The difference between SEO and Spam…
    You’ll also have a solid foundation to build your business on, and as part of the work you’ll be improving the content and results in related areas, such as conversion rates and social media engagement. There’s occasionally some confusion and complaints about SEO as being the cause of spam on the internet with irrelevant content being returned in search results because of unethical techniques. Bad SEO promises to get you to #1 on Google by using every trick in the book. And if you ever need advice, feel free to get in touch!
  • JACOB MORGAN  |  TUESDAY, DECEMBER 22, 2009
    [Social Media] Social Business Means Collaborating Internally and Externally
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Social Business Means Collaborating Internally and Externally View Comments December 22nd, 2009 I had the opportunity to write an article for Jennifer Leggio over at Zdnet on the importance of internal and external collaboration.  External collaboration occurs between a brand and its consumers via social media channels or platforms such as blogs, wikis, Twitter, or online communities. Social CRM, and Social Media strategies. Web 2.0
  • TWIST IMAGE  |  MONDAY, JULY 14, 2014
    [Social Media] Falling Short Of Your Best
    That feeling is only exasperated by the media. I''m telling you this, because every brand is so excited about content and marketing and social media. We talked a lot about the merits of trust when social media first took hold. media. social media. 'It sucks when you don''t do your best. am very tough on the work that I put out into the world. Maybe too tough. was reflecting the other day on some new client pitches that have been lost. the ones that didn''t go our way. It''s frustrating. Running an agency is a funny thing. beat myself up.
  • TWIST IMAGE  |  TUESDAY, JANUARY 3, 2012
    [Social Media] The Year Of More
    More social. Social Media and online social networking has changed the very fabric of business and society. Along with the slew of customer service gaffs we've seen businesses go through in the past five years, this has forced brands to become (somewhat) social. While Social Media has aligned within the marketing and communications departments, we're going to see the social impetus be pushed through the entire DNA of a company. That may not happen this year, but you will see that consumers will be even more social in 2012. android.
  • CONVINCE & CONVERT  |  TUESDAY, FEBRUARY 26, 2013
    [Social Media] 11 Reasons Why Prospects Don’t Convert Into Customers
    So, if you’re running specific campaigns, via search, PPC, social media, guest blogging, or what have you, the headline the visitor discovers upon arrival should map to the phrase they just clicked. If you haven’t yet written a book, the “social proof” (or evidence) surfers seek can come from articles, videos, reports, case studies, testimonials, badges, certifications, press releases, and so on. Even links to social media will serve this cause. Anti-social. Embrace social media. It Takes Clicks to Make the Formula Fly. Sounds fancy.
  • TWITIP  |  SATURDAY, MARCH 27, 2010
    [Social Media] Organize Your Tweets with More Than One Twitter Client
    Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Are Morch @TwtrCoach Social Media Rambler – Assisting you to Create a Social Media Experience Organize Your Tweets with More Than One Twitter Client 14 Is your Twitter Stream out of control? In my efforts to create Social Media Experience I developed various “toolboxes&# for my Social Networks. use TweetDeck to manage tweets from Social Media experts. Cheers!
  • SOSHABLE  |  FRIDAY, AUGUST 10, 2012
    [Social Media] Digg Traffic Falls out of Top 200 on Alexa, Heading Out of Top 400
    Others point to the decision to take the social components out of Digg, making submitting content virtually worthless and putting together a news aggregation page that is clearly moderated rather than voted on by the Digg community. There is no longer a remnant of what the social media giant once was. Digg Featured Social News BetaworksMost believed that when Betaworks bought Digg last month and announced plans to revamp the site completely, that they were getting a recognized domain and a good amount of traffic to go with it. Today, it officially has.
  • GEOFF LIVINGSTON  |  TUESDAY, NOVEMBER 8, 2011
    [Social Media] Give to the Max
    Today, 1300 Washington area nonprofits will be fundraising, and experimenting with social media tools in a collective training exercise and contest. You will see a wide variety of creative tactics and approaches to winning, all using social media tools. The event is part of Digital Capital Week or DCWEEK , the current festival bringing together the region’s designers, developers, entrepreneurs, technologists and social innovators. After five months of planning and hard work, Give to the Max Day is here. More than $ 140,000 in awards are available.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Social Media] The 2014 Digital Marketing Ecosystem
    They hear buzzwords like mobile marketing, SEO, retargeting, inbound marketing, or social media engagement. 'For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. That’s not to say that marketers are less educated or qualified, it’s just that they have become over specialized and often don’t pull back to see the larger picture. They say, “Okay, go!” Probably not.
  • GREG VERDINO  |  WEDNESDAY, APRIL 7, 2010
    [Social Media] Greg Verdino: What's the opposite of grand, Hyatt?
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « PSFK Conference NY: are you attending? This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer. Pre-Order from AMAZON Pre-Order from BARNES & NOBLE Pre-Order from BORDERS Downoad My eBook Download my FREE marketing and social media eBook. Right? Right?
  • JACOB MORGAN  |  MONDAY, JUNE 14, 2010
    [Social Media] Introducing the New Chess Media Group!
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Introducing the New Chess Media Group! View Comments June 14th, 2010 So I know you’ve heard me talking a lot about our new site design and it’s FINALLY live at Chess Media Group.com thanks to our friends over at Blue Sail Creative.  This new site launch actually means quite a lot for Chess Media Group; essentially it’s our first real site geared towards the enterprise and mid-size market.  Social CRM, and Social Media strategies.
  • WAXING UNLYRICAL  |  MONDAY, MARCH 4, 2013
    [Social Media] Reflections on xPotomac, Civility, and Being a Hook
    xpotomac13 @ shonali ‘s volunteers for social scoring game. You see, I closed my presentation (on social scoring) and kicked off the Q&A by reminding folks of how Dino Dogan (Triberr founder and someone who is just as effervescent IRl as he is on the screen) had closed a piece he’d written on xP prior to the event : “When attendees could easily be the speakers, you know this conference will be the t**s.” I’m not a barfshiner , and I certainly don’t think social media’s impact on our world and lives is all sunshine and roses.
  • WAXING UNLYRICAL  |  THURSDAY, NOVEMBER 3, 2011
    [Social Media] When Stories and Numbers Collide
    How can you measure social media? What struck me most about the PRSA 2011 Conference – which was just terrific, I got to see so many old friends and meet new ones – was that there were two things you couldn’t get away from. The first was the importance of storytelling. Whether you went to Soledad O’Brien’s keynote (which was absolutely terrific), or sat in on Jay Baer ‘s presentation, people kept talking about the importance of storytelling and how it is central to what public relations practitioners do. The second was measurement. Numbers.
  • ARI HERZOG  |  SUNDAY, SEPTEMBER 9, 2012
    [Social Media] Testing
    When he's not blogging, Ari helps brands improve their digital media marketing. Comments Comments Related Stories Why You Should Unfriend Facebook Friends Twitter Verifies Vice President Paul Ryan #MySMCStory: Social Media Club and Me. MediaThis is a temporary blog post for Technorati to verify my blog with claim token HZJXBET4X77X. Upon verification, this post will be deleted. Please continue reading Testing and leave a comment if inspired. Got a question? Need help? Contact Ari today!
  • SOSHABLE  |  MONDAY, DECEMBER 20, 2010
    [Social Media] Crossroads: 7 Questions that Twitter, Digg, and Others Must Answer in 2011
    Most people who are passionate about their favorite social media sites are often blinded by their feelings. Social media is mercurial with it’s rate of change and as a result many (most?) To say social media will be bigger in 2011 is like saying a 5-year-old will be bigger when she’s 6-years-old. It is still in its infancy and while many people are engulfed in some form of social media, there are still billions of people who haven’t been on Facebook or its kind before. How Do We Get More Into The Social Media Game?
  • MINDJUMPERS  |  FRIDAY, NOVEMBER 16, 2012
    [Social Media] Content Marketing: Dos and Dont’s [Report]
    In addition, 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing are sharing their thoughts and advices in the new report. Ekaterina Walter, Social Media Strategist, Intel, summarizes: “Content will become more critical than ever before. Report: How Social Marketing Works for Retail Brands [Report]. Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The report defines content marketing as   both “an art and a science.
  • CONVINCE & CONVERT  |  THURSDAY, MARCH 21, 2013
    [Social Media] How Gap Activated Its SXSW Presence
    As the 2013 official SXSW t-shirt sponsor, Gap took to its social media channels to activate a series of free-spirited fashion and music themed content and events in Austin, San Francisco, Los Angeles and New York. From launching the brand’s official Tumblr site, to curating personalized content across Pinterest, Instagram and Vine, companies and brands can look to Gap’s efforts as a way to rally their social communities around an event integration. Use your social media efforts to bring people to the event that can’t physically travel there. v/bdxXv9aMLlw.
  • SIMON MAINWARING  |  THURSDAY, JANUARY 3, 2013
    [Social Media] How you unlock the power of purpose to explode your business in 2013
    For instance, pack a First Aid Kit, education materials, sports equipment or whatever solution to a social issue has personal meaning to you. Not only is this a brilliant idea because it inspires the countless number of people who circle the globe each year to remote place to become architects of social change. And by becoming an integral part of a meaningful and sharable travel memory – each of whom is armed with the web, smart phones and social media to spread word of their efforts – the brand will earn customer goodwill and loyalty on unprecedented levels. It
  • SIMON MAINWARING  |  WEDNESDAY, OCTOBER 13, 2010
    [Social Media] Why brands pit one audience against another and lose both
    There must be something about advertising to guys that makes top brands do strange things. Less than a year of Pepsi was royally and rightly reprimanded for its AMP Cola iPhone app that told men to “AMP up before they score&# , Coca-Cola is making an equally tasteless appeal on behalf of Coke Zero. Their site invites men to date three half-dressed dressed women at a time and get them to do what they desire. Now I’m a guy and I certainly get what part of the male brain they are appealing too, but how does this gel with the same brand that is promoting Open Happiness around the globe. What’s
  • DIVA MARKETING BLOG  |  TUESDAY, AUGUST 14, 2012
    [Social Media] Bayler Healthcare System Takes A Leap Into Pinterest: Interview with Ashley Howland (Part 2)
    The secret to success in any social network, or blog, marketing strategy is elevating the content direction to beyond just messaging about the brand product. Ashely Howland , Bayler Healthcare System's social media manager,talks about how she and her team are executing a successful Pinterest strategy. Diva Marketing/Toby: In any new social media endeavor, they will not come unless you tell them. Physicians have been very slow to adopt social media. As I mentioned above, all social media sites have their risks, but training and education is key.
  • PUSHING SOCIAL  |  TUESDAY, APRIL 22, 2014
    [Social Media] How Do You Create An Effective Blogging Strategy?
    m continually astonished by how social media continues to create ways for businesses and customers to have a genuine relationship. I suggest planning at least one comprehensive, 1000+ word post each month to boost traffic and social shares.  . 'Important but tough question. It’s often helpful to tackle complicated questions by working backward. In this case, I believe an effective business blogging strategy creates customers. know this sounds crass to the unicorn and rainbows crowd but a business blog is a waste of time if it can’t help pay the bills a return a profit.
  • TWIST IMAGE  |  FRIDAY, SEPTEMBER 2, 2011
    [Social Media] Draft And Burn
    Social Media often makes me laugh (and/or shake my head). social media. We can sometimes forget how easy it is to blast off a message in the heat of the moment. One of the biggest drawbacks to these digital channels is that it's hard to understand the emotion that happens behind a text (emoticons can both help and hinder this further). grapple with this on a daily basis. In person (and those who know me can attest to this), I'm quite dry and sarcastic (maybe even a little dark) with my sense of humor. There's a reason why I write and Blog the way that I do. draft.
  • FIREBELLY  |  WEDNESDAY, JULY 24, 2013
    [Social Media] Community, Lady Gaga & Bourbon: The David Spinks Interview
    Is there a difference between a social media community and a real world community? I don’t think online community and social media are one in the same, so I’ll answer the question as online community vs offline. 'David Spinks – Community Man. Bourbon Fan. To say that David Spinks loves community is an understatement. He’s all about community – and he’s got a track record that proves it. His other enterprises include BlogDash and The Community Manager where he still actively writes. He’s nimble, smart, funny, chic and charming. Can they?
  • CONVERSTATIONS  |  TUESDAY, DECEMBER 17, 2013
    [Social Media] 5 Areas of Focus in 2014 – Your Website
    Local Marketing, Social Media, Authorship, and Product Offerings are important in Open Graph protocols and similar meta data to describe what type of content it is you’re putting on the web. 'There are so many tracks you can take in building a better web and mobile presence for your business, it’s often hard to tell where to begin. Below are five areas we suggest as the most important for a small business to focus on for 2014. In this piece: Your Website. Improvements in each area will position your business to be more findable, shareable, and profitable.
  • GET SOCIAL PR  |  TUESDAY, MAY 15, 2012
    [Social Media] Three Tips To Build Clout and Klout at the Same Time
    ” (The shit he refers to is social media marketing). Yet another skeptic told me, “Rodger provided an outstanding series of social media classes for Lawrence Chamber members in Fall 2011. went from being a social media agnostic to ‘cant wait to post this on FB’ by listening to Rodger and following his advice.” ” Media RelationsOne of my colleagues and I had a discussion not long ago. We turned to the other  and teased each other about our Klout score. Mine was lower than her’s, and that was surprising.
  • TWITIP  |  THURSDAY, APRIL 28, 2011
    [Social Media] 4 Reasons Why Twitter Should Buy TweetDeck
    According to Richard Barley, TweetDeck’s Community Manager whom I interviewed for both the Addicted to Social Media podcast and for Twitip.com , Promoted Tweets “only appear in search columns where the search terms match a keyword that has been purchased.”. Access to Other Services: As more people use more social networks, management of their various accounts on dispersed services is becoming a real problem. Thus, TweetDeck would give Twitter something that no other social network truly has; access into their sites. Is a Feature also a Product? What do you think?
  • SMTHREE  |  THURSDAY, NOVEMBER 25, 2010
    [Social Media] Have a happy and social Thanksgiving
    Tags: Uncategorized social media thanksgiving turkey wkrp
  • ONLINE COMMUNITY STRATEGIST  |  TUESDAY, FEBRUARY 2, 2010
    [Social Media] Are your most active members suffering from depression?
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Are your most active members suffering from depression? February 2, 2010 in Internet study , social networking | Tags: "online depression" , Psychopathology , social networking Have you ever wondered how some members of your online community (or any community for that matter) can get so overwhelmingly caught up in online drama with people they hardly know?  I know I have. WOW, THAT EXPLAINS A LOT. Serious swagger!
  • TWITIP  |  WEDNESDAY, JANUARY 20, 2010
    [Social Media] 10 Tips to Getting More Retweets
    find that sometimes I am shy of re-tweeting or commenting directly particularly if the person is a ‘hotshot’ either in social media or in the ‘real’ world ! Automated DMs seem very un-social. As a small charity we have analyzed social media and choose Twitter as our favorite medium. 10 Tips to Getting More Retweets 24 Have you been ignoring your followers? Your followers took the time to check out your profile and thought you were cool enough to follow, but how are you treating them in return? Because you’ve been ignoring them.
  • WAXING UNLYRICAL  |  FRIDAY, JANUARY 17, 2014
    [Social Media] #measurePR Recap: Chatting with Eric Wittlake
    shonali @wittlake Related to that, there’s a growing “melting pot” for marketing, PR, advertising, & now social. If you have questions on PR (and social media) measurement, or a suggestion for a future guest, do let me know in the comments below. 'Since I’m flying back to the U.S. from India today, I figured we’d post the recap of this month’s #measurePR chat (i.e. don’t look for me to reply to comments any time soon) … which turns Four. Years. this year. Can you believe it? The baby’s growing up! Right? Whaaaa?).
  • WEB METRICS GURU  |  WEDNESDAY, JULY 20, 2011
    [Social Media] Edelman’s TweetLevel – Updated – Part Deux
    INFLUENCERS :  Tweetlevel now displays Influencers on any subject and ranks them and it seems to do in a way that makes sense - I looked for Influencers for Social Media Analytics as I know the subject and the area, and the results look good, at least, from first glance. Certain phrases such as “socialanalytics&# and “metricsnerds&# might be slang like and important to know about when doing paid and organic search, as well as tracking conversations in Social Media using Listening Platforms.    The shared links give us a way to target the  content shared, itself.
  • SPIN SUCKS  |  FRIDAY, AUGUST 27, 2010
    [Social Media] #FollowFriday: Shelly Kramer | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 27 2010 #FollowFriday: Shelly Kramer By Gini Dietrich | Email | Print | 12 Comments | I started following Shelly Kramer on Twitter, gosh, more than a year ago because she is F-U-N-N-Y! as a best social media blog by a woman.
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