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    [Social Media] 10 Great Advantages of Outsourcing Content Creation
    Many writing firms are also proficient in social media, meaning they can help you craft a strong social media marketing plan and create share-worthy content and calls to action. If you’re debating between outsourcing content creation and getting it all done in-house, you have to know the pros and cons of each situation to make the best decision for your investment. Consider these advantages of using an article or blog writing service to help you create the unique content your customers love. Original Image Credit:  radixpower/ 1. Why or why not?
  • SOSHABLE  |  THURSDAY, MAY 2, 2013
    [Social Media] Twitter and Comedy Central Team Up for #ComedyFest
    Twitter and Comedy Central have announced that they are collaborating to bring us the first ever Social Media #ComedyFest. But from what I’ve learned working at a social media agency , Twitter is a valuable tool to use in an attempt to reach new people, build up a fan base, and go viral. I’m a big comedy fan and I can appreciate a great joke. Twitter, Comedy Station Partner For First Ever Social Media Comedy Festival. According to CBS Philly, starting this week comedians will be tweeting jokes and making videos using the Vine app for 5 days.
    [Social Media] How Tropicana Created A Facebook Campaign To Launch Twister
    How Ecycler Used Social Media to Enhance Its Business. Tweet While surfing the web, I stumbled across an interesting campaign designed by BBDO Argentina for PepsiCo to launch Tropicana’s new drink Twister. The challenge was to launch a new fruit drink in Argentina, with a lot of buzz, when, market was dominated by aerated drinks, alcoholic beverages and other fruit drinks. Creative Concept: The campaign started in August 2011 with a series of videos featuring Mother Nature Panchamama and all her wisdom. What is good about it?
    [Social Media] The Assumption of Dumbing Down the Message
    The Assumption of Dumbing Down the Message originally appeared on Danny Brown - Social Media | Marketing | Influence under a Creative Commons license. This is a guest post from my wife Jacki. She’s the author of Starting Over and Standing Up , the first two books in t he Starsville Saga. version of this post originally appeared on her blog , but I wanted to share it here as I feel the question of definition, and the assumptions we make when it comes to dumbing down our own messages, transfer well to business and marketing in general, as well as our own blog communities.
    [Social Media] 3,000 Reasons to Attend #ET11
    Email + Social: Beyond Sharing – This session will be focused on the true email/social integration that involves more than slapping “like&# and “follow&# buttons in your header. The Content Strategy Visualized - Beyond the monolithic newsletter lies a wealth of messaging types that drive business – welcomes, cross-selling, re-engagement, social, news, transactional, apologies, and more. Learn how to become faster, stronger, and earn more money using mobile, email, social media marketing. couldn’t have said it better myself.
  • KIKOLANI  |  FRIDAY, JUNE 1, 2012
    [Social Media] Fetching Friday – Resources Mashup & Hayaku
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on Even business owners promoting their products on social media can benefit from learning about. Some are extremely wealthy and have achieved a high social status in their respective fields, but all are shining examples of how to live a happy and fulfilling life. Social Media / Social Networking. The Resources Mashup. Blogging / Content. This is going to be fun! Freelancing.
  • WRITTENT BLOG  |  MONDAY, MAY 20, 2013
    [Social Media] 7 Best Newsletter Builders for Creating Great Newsletters
    Social media and Google Analytics integration. A/B testing. Social media and Google Analytics integration. Powerful reporting on ROI, autoresponders, social activity, and more. Social media and Google Analytics integration. Social media, Google Analytics, and hundreds more integrations. Like other forms of content marketing, email marketing can be a very powerful tool for boosting engagement and generating leads. But sending plain text emails from your Gmail account just doesn’t cut it for businesses. Mailchimp. Spam checker.
    [Social Media] 16 trends I’ve noticed from marketers attending recent geo / location-based events
    From giving an overview of  what is location-based marketing at the Triangle AMA Social Media Boot Camp , moderating the Triangle Interactive Marketing Associations panel called “ Doing business the hyper-local Social Media Way &# and participating in a  Social Fresh Panel called The Evolution of Foursquare Marketing. In October I’m traveling to Miami to speak at Blogalicious a women’s social media diversity conference to cover location-based applications and privacy. Flickr Photo  By ashley.adcox. You can rsvp here.
    [Social Media] Article marketing the true competitor for online marketing
    No doubt, other means of marketing your articles including online marketing too exist and people have been trying various strategies including email marketing, sharing through social media websites and word of mouth to promote their services and products. This in no way is possible with other means of online marketing as sharing through social media or email marketing. You will be able to increase the reach of your business effectively, as such people rarely care for joining an email list or checking out social media websites for buying a product.
    [Social Media] Leadership Skills and Being an Introvert
    Why, statistically, do 85 percent of social media big-wigs despise introvert-focused blog posts ? By Lindsay Bell I know the entire Internet and beyond is sick to death of reading about introverts. Frankly, I think introverts are getting a raw deal here. Why the hate? Note from Lindsay: I totally made that statistic up.} But seriously, we can’t help it! I’m a card-carrying introvert (ducks to avoid flying tomatoes), and listen, it’s not like I can snap my fingers and change this fact. Being an introvert has affected my life in myriad ways. And work-wise? have nerves of spun sugar.
    [Social Media] Host yourself: Don’t leave your digital space in someone else’s hands
    You can find her blogging about all kinds of random things, spanning from technology to social media. When it comes to running a small business or blogging about your recent travel adventures to Spain, anyone who works online understands the need for speedy and effective Internet hosting service. While the quality of various hosting companies can vary widely, having 100% up-time is very important for the business or individual to stay productive. So, about web hosting services? Web hosting companies provide several features that vary. Security? Forgoing specials and promotions.
    [Social Media] Why YOU don't matter?
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Show #269 - 3 Steps to Design Thinking | Main | Show 270 - How to cope with change » Why YOU dont matter? That is why I love social media because it allows you to forge those connections, to develop relationships and to create your own personal brand. That is why I love social media because it allows you to forge those connections, to develop relationships and to create your own personal brand. Comments Why YOU dont matter?
  • FEVER BEE  |  WEDNESDAY, JUNE 27, 2012
    [Social Media] Badges and Stickers
    Members can display the badges on their social media accounts. Both badges and stickers are good idea. They're even better when you can tie it into a topical event/occurance.    Why not give all members a virtual badge that states their position (and the community's position) on a relevant topic. This might be a controversial issue in the sector. It's all useful for group bonding.    Aside, if you're not reading the StackExchange blog yet, you really should be.   Branded Online Communities
    [Social Media] What you haven’t heard about Rebecca Black and “Friday&#
    " on Twitter, Tumblr and other social media sites. Here’s some things you probably do not know about the second most discussed video ever uploaded to YouTube, the music video for "Friday" sung by Rebecca Black and created by Ark Music Factory. Before I talk about why the video became such a popular meme, the Ark Music Factory business plan and the knowing winks the editors inserted into the video, I’ll recap the history of the video. Alana Lee Hamilton, age 14, responds to the Ark ad and makes a video for the song "Butterflies."
    [Social Media] Three Steps to Building an Incredible Brand
    David Horne blogs at  He is the co-founder of the marketing firm West Hall Media. David is also an adjunct professor of marketing and social media at Greensboro College, event speaker, and former professional golfer. Today’s guest post is written by David Horne. You want to build an incredible brand. This is one reason you became a marketing professional or started a company in the first place. Who doesn’t want to create the next Google, Apple, Nike, or Coke? That foundation is credibility. There is no way to build an incredible brand without trust.
    [Social Media] Challenging Social Dogma
    The marketplace of conversations is filled with social dogma  — “a doctrine or code of beliefs accepted as authoritative.&#   Social marketing, SEO, social advertising, get twitter followers, make money online etc. What does it mean to challenge the social dogma? Social dogma needs to be challenged or the value of social media gets diminished. Here is my list of common things we are seeing in the social space that I would consider dogma: Social products. Social strategy. Social distribution.
    [Social Media] Digg Newsroom Beta May Just Be Enough To Regain Relevance
    Over the last year since the launch of version 4, Digg has faced challenges in regaining its relevance in social media. It has seemed at times as if Digg may go the way of MySpace, Propeller, and Yahoo Buzz – social sites that were once big news but failed to adapt to a changing social sphere. If it’s as successful as they hope, it could mark the shift that the site has needed to get back to the top of the social news game. Newsrooms analyzes “social signals” from Facebook and Twitter to help surface content. Traffic is down.
    [Social Media] Changing The Habits of Business
    It is important that you read and memorize our vision, mission and purpose statement after you’ve read our social media policy. These habits are not the right habits for the Social Era. How many times do people say “ I am going to exercise and lose weight ” but they never really acquire the habit of exercise? More people do not than those that do. The reason is simple. They They don’t believe the new habit will ever replace the old habit because they have tried before and failed so they give up before they even try again.   . Everything!
    [Social Media] Why Netflix Should Keep Qwikster
    What’s really amazing here is that practically everyone agrees that streaming media is the way of the future, and that DVDs are destined to become Gen Y’s version of the VCR. There are different fees paid for streaming media and DVD, right? He does social media managementfor KimberMedia  and teaches at   @bgckids. Netflix announced yesterday that it would end Qwikster, the company it spawned last month to handle its mail-order DVD service from its streaming service (splitting those apart happened over the summer). ”, “Finally! Probably not.
  • ARI HERZOG  |  FRIDAY, MARCH 4, 2011
    [Social Media] Working It
    Ari] seems like he wants to get on in life and he is a city councillor – but he spends time on this social media stuff – almost like he is working on a thesis or something. I’m not working on a thesis. Rafting photo by Jordan. Answering my call to action earlier this week, David Bennett stung me with his response. Connect: Twitter | Facebook | Email | 978.558.0008. No related articles yet. Have you visited the blog archive ? Recent comments Recent comments Related articles Who is Ari Herzog to You? Strategy branding
  • JEFF KORHAN  |  MONDAY, JUNE 28, 2010
    [Social Media] 10 Blog Commenting Strategies
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Personalize Your Small Business Marketing | Main | Facebook Tips for Better Engagement » June 28, 2010 10 Blog Commenting Strategies Here are 10 simple strategies that may help you to reach out and release your commenting genius.  Make a Call to Action - That's right, if you are using social media to accomplish something, someone has to make the first move.    1.   Say hello.    Expand your horizons. 9.
    [Social Media] Four Ways to Deal with your Dangerously Educated Client
    This means we need to be proactive in showing them we actually do know more. (Of course the imperative here is that we need to make sure that we DO know more!) My clients might read my blog and learn a lot about social media and marketing. Ken Mueller is the proprietor of  Inkling Media , with 30 years of experience in the media industry. Today’s guest post is written by Ken Mueller. I’m a technical moron. That sound you hear is Gini yelling, “A-freaking-men!”). Their tech people would call me and ask technical questions. It’s the nature of the beast.
    [Social Media] Facebook Posts By Others – Pre-Moderation, Draft and Pre-approval #SocialMedia
    Facebook howto social media co.mments hide moderation online community manager posts pre approve show tips Given the new laws ( Business have to manage comments and posts by customers ), this might be useful? Want to pre-approve posts by fans before they publish on your Facebook Page? Worried that trashy spam or incorrect information will diminish your brand? I’ve put together how to set up premoderation. It’s a really common question and though its been around since 2012 I think, easy to get confused. Suggestion. Click the cog and play in HD to see screen clearly.
    [Social Media] Who To Look For When You Want A Community Promoted
    But, given the choice, I’d look for people that have a big mailing list to promote a community rather than a big following on a social media platform. A tweet from a top celebrity isn’t going to create a sudden surge in people joining your community. However, a single e-mail from a respected figure to his established list can have a huge, sudden, impact. Yes, some new influencers have both. Growing An Online Community
    [Social Media] Has Google Gone into the Photography Business?
    The old saying, “a picture is worth 1,000 words” has new appeal as social media sites such as Facebook and Twitter have made recent moves to make photography and photo sharing a much larger part of their offerings. Now, Google is jumping on the bandwagon with the new Business Photos from Google. In conjunction with Google Maps, you can now highlight your business by signing up to have it photographed by a Google photographer. The picture will then show up on your business’ Place page in a 360-degree panoramic view. Click here to see the list of where it’s available.
    [Social Media] The Sport of Blogging
    I met Chris at Social Slam last year and remember thinking that this was a dude that was going to shake up the marketing space.  I’m happy to give him the stage today at Pushing Social.  couple ways you can help the process is by having all the important social media sharing buttons (Twitter, Facebook, LinkedIn, Google+) in place and by having your Twitter handle automatically included at the end of the shared tweets. You can and should track social shares, visits and referrals on Google Analytics, and you email subscriber count. Enjoy (Stan).
    [Social Media] Build Backlinks – 14 Easy Ways
    Let’s focus on how to build backlinks other people use to point attention toward your website via blogs, articles, social media sites, and so on. The reason is that most powerhouse social media sites like Facebook and YouTube put a small piece of code called ‘the no follow’ tag into most areas of their site. But it’ s a fallacy that all social media sites have no-follows. When it comes to Google Places, Local Listings, LinkedIn and basically all your social pages and profiles, a complete profile is much more powerful than an incomplete one.
    [Social Media] Listen To This Before Your Next Meeting
    media hacks. online social network. social media 101. social media marketing. Episode #267 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Several weeks ago, I published a Blog post titled, Your Meetings Suck. The Blog post was based on a conversation I had with Al Pittampalli. Pittampalli is the author of Read This Before Our Next Meeting (published by Seth Godin 's The Domino Project powered by Amazon ). Pittampalli is on a mission to change that. I'm not sure about you, but I couldn't agree more.
    [Social Media] Is Guest Blogging A Panacea?
    Use guest blogging, SEO, social media, PPC, video marketing, and other marketing tactics as they fit within your budget of time and money. Guest blogging is a great marketing method. highly recommend it. You pick a few high profile, highly trafficked blogs in your niche and send them a query or a blog post and hope they publish it. If they do, you get a link back to your website and some additional reputation points. Good for you. But guest blogging is not the only marketing method to pursue online. It’s one of many. That’s not a good idea.
    [Social Media] Are You Promoting Your Facebook Fan Page?
    But for those of you who are focusing on building your fan page, I came across a great article by Justin Wise in a recent post on Social Media Examiner that highlighted 20 ways to spread the word on your Facebook fan page by educating your readers. Marketing Tips Social Marketing facebook fan page google justin wise linkedin promoting facebook fan pageI must confess that when it comes to promoting our Facebook page, we don’t do a good job. LinkedIn, Twitter and even Google+ probably are better venues for us. Ask your Twitter followers to join your fan page.
    [Social Media] Current Social Network Punditry Causing Naps
    Oh yes, there are many changes afoot amongst the social networks. And of course, the social media punditry has ratcheted up with the competition. New feature social network roll-outs are about as exciting watching the fall line-up of TV programming getting announced. The social media marketers who claim to know how these features will impact business are just ridiculous. Let’s be frank, there is no social networking revolution, no dramatic change in the way people interact online that has been caused by any of these updates. Seriously.
  • SCOTT GOULD  |  TUESDAY, JUNE 29, 2010
    [Social Media] Another look at Scattering Seeds
    This is contrary to most internet and social media marketing which is purely about volume. Something that my social sales funnels make room for. 5NigmIlPr9k. If you can’t see the above video, click here , or watch it directly on YouTube. This is a quick clip of me on Tuesday 15th June in Helsinki, chatting about how Like Minds Conversation Helsinki came together. wanted to show it because I’ve having another thought about value vs volume and also about spreadability being like scattering seeds. Value vs Volume.
    [Social Media] How Digital Rewards Can Help Build Employee Buy-In #IBMConnect #IBM #SocBiz
    The session, titled “The Social Employee: Branding From the Inside, Out,” will focus on the importance of building a culture of engaged brand ambassadors who can represent their company in the digital bazaar. In our research for our book,  The Social Employee : How Great Companies Make Social Media Work  (McGraw-Hill, 2013), we learned that many people within a given organization view social adoption in the workplace in much the same way as we used to view our trips to the dentist. See what others are saying about The Social Employee and order your copy today!
    [Social Media] A Look Under the WordPress Hood at
    Because of the theme design I use (media rich, large featured images), this has made a huge difference in my own blog’s performance, and is well worth the monthly cost to do so. Sure, they may be moving more onto social channels, but there’s still life in “traditional blog comments” yet. Social sharing options. Tying back into the optimization combination of MaxCDN, WP Super Cache and CDN Linker, WP Smush Pro helps keep media file sizes down by reducing an image file’s size on upload. Social Warfare. Click To Tweet. Optimization.
    [Social Media] Printing Social Currency; Influence vs. Intentions
    PeerIndex and Klout are the two main players that promote a social score based on influence, obstensibly to mimic the credit score upon which all currency depends. That “intention” is then capitalized, combined with the intentions of others, and securitized into bonds that finance important social services and institutions that support those intensions. Likewise, a social currency may be similarly conjured into existence – based on a person’s promise to increase human productivity in the future, not however, to increase human consumption in the future. That’s it, really.
    [Social Media] How can Foursquare benefit B2B? « Wisdom London
    Follow Wisdom London on Twitter for more on social media, marketing, business and communications strategy. Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on July 25, 2010 at 1:26 pm and is filed under marketing strategy , social media with tags Foursquare , location-based marketing , social media , Starbucks , twitter , Whole Foods. Wisdom London Creative Communications is our world… « Want to know what we’ve been up to in the last 6 months? Well, my take on this is, “sometimes&#.
    [Social Media] What Google's Real-Time Search Means for Brands
    pamorama marketing, life, social media Home About Bookshelf Links Contact What Google’s Real-Time Search Means for Brands by Pam Dyer on December 13, 2009 Share Google recently announced a new search engine ingredient: Real-time search. Google’s real-time search is poised to have a significant effect on brands in the social media space. Brands that are highly engaged in the social space will reach out. Companies with a commitment to social media engagement, a solid digital PR strategy, and great customer service will reap long-term benefits.
  • TWITIP  |  FRIDAY, AUGUST 27, 2010
    [Social Media] How to Get More Retweet Action on Twitter
    Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip David Cantone @DavidCantone David Cantone is a blogger and an entrepreneur involved in social media and marketing 2.0. And finally, my best piece of advice: be a good twitter user , be social, actively engage your followers, build meaningful relationships and your retweets will skyrocket for sure. If you’re a good twitter user and you’re social, people will appreciate you and what you write.
    [Social Media] Forget SxSW – #Ideas11 and #11NTC FTW!
    The Good, the Bad, and the Ugly of Facilitating Social Media Policy. Learn what made one organization realize the time had finally come to develop an all encompassing social media policy, how they navigated the potholes along the way and why they enlisted outside help. After attending the session walk away with a deeper understanding of the trials and tribulations, lessons learned, and an outline of facilitated process, and why it was worth the pain to develop a social media policy. Forget SxSW – who needs to kill all those brain cells anyway?
    [Social Media] Why Our User Experience Should Be Determined by Data
    consumer habits : 76% access social networks, with 46% using a mobile browser versus an app; 68% access news sites, with 63% using a mobile browser versus an app; 56% watch video, with 58% preferring to use a mobile browser versus an app; 41% read/access blogs, with a whopping 75% using a mobile browser versus an app. applaud the guys over there for what they’re trying to do for bloggers, but I’ve been finding – both myself, and with other bloggers I talk to – that Triberr is referring less traffic, and simply adding to social proof. Here’s why.
    [Social Media] Semphonic Webinar 1/11/12 and Web Analytics Thoughts (Web Journal)
    Today (1/11/12) is the Semphonic Social Media Measurement Tools Webinar with Gary Angel, [.]. I like nice pictures and I’m starting this post with one of them (you’ll need to read to the bottom of the post to find out a little more). aaa aaa Just stop, and think about this diagram for a minute.  6Degree. 6DEGREE Semphonic Web Analytics 6Degree Gary Angel
    [Social Media] Tutorials on Time-Saving Tools for Business (Clips)
    Here are a few of the tools I most often recommend and use daily for business that saves time and increase productivity: Buffer App -  Buffer allows you to schedule updates in advance for your different social media accounts. Can''t see the video in your RSS reader or email? Click Here! Dropbox  - Dropbox allows you to save and share files to the cloud and retrieve them from any device. Can''t see the video in your RSS reader or email? Click Here! Snagit - Snagit allows you to capture images from any website, and modify size, color, or overlay text. Also an extension for Chrome.
    [Social Media] Monitoring Your Company’s Brand Online with MutualMind
    MutualMind takes the different aspects of social media and brings them together into a concise, and helpful way. MutualMind also helps companies promote brands on social networks, such as Facebook and Twitter, while providing powerful, and comprehensive statistical analysis to maximize results from analytical social media monitoring. MutualMind does a great job of gathering statistics from several social media sources. Search Engine Optimization: Is Social Sharing the Next Link Building? Subscribe to the comments for this post? Digg this!
    [Social Media] 7 new social networks your company should be monitoring
    If you ask most marketers or individuals they are up to their neck in social media and social networking sites. My response was sadly a lot more and if you manage a companies brand with various tools such as Argyle Social, Trackur, Radian6 [link] , Trackur and Radian6 get ready for more analytics products to integrate with some of the newer social networks and/or location-based services. Here are seven new social networking sites your brand should monitoring. Are you aware of or using any of the seven social networks above? Amplify. Sprouter.
    [Social Media] 7 Lessons Learned from Getting Press for our Startup without Pitching
    If you can’t get an intro, then figure out who you want to engage with at the publication and start to network with them on social media. This post originally appeared on PRTini. It was 6 years ago I was first introduced to the world of PR. picked up an internship for Ruder Finn Interactive where I continued to freelance for about a year. Fast forward to today and well, a lot of people are still doing the same thing, myself included. We’ve been pretty successful at landing a healthy amount of PR and landing guest articles. Nothing beats networking. Hellos: Hi Erin!
    [Social Media] Interview with Harold Fudge, founder of Infostripe – part 2
    In other words, how have you used social media to create a buzz about Infostripe? Cendrine Marrouat: How challenging is it for an unfunded startup like yours to successfully reach people online? Harold Fudge: We use Facebook to link stories, post updates and feature screenshots of some of our favorite Infostripes, its also been a great. Great Resources interview Harold Fudge Infostripe startups
    [Social Media] Moving Forward
    It has been a pleasure to work with WCG, and to be able to do so while writing Social Media Analytics [.]. While I have been known primarily online for my WebMetricsGuru blogging, for the past 14 months I was also working with the New York offices of WCG (a San Francisco based marketing communications company). Web Analytics WebMetricsGuru Inc
    [Social Media] The Only Marketing Tip You'll Ever Need - Danny Brown
    removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks subscribe to danny subscribe by rss or network search this blog Lijit Search This Blog is Powered By Reader favourites Audi and the Super Bowl Social Media Shit Storm An Invite to Pimp Your Blog Are You Abusing Your Social Media Voice? Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs The Only Marketing Tip You’ll Ever Need September 16, 2010 6 voices share yours! Ready?
  • SOSHABLE  |  TUESDAY, JULY 1, 2014
    [Social Media] Facebook Admits to News Feed Experiment Meant to Control Emotions
    Recently, some social media users have been in an uproar after Facebook admitted to carrying out a secret experiment in which the news feeds of more than 600,000 users were filtered to see if those individuals would have differing emotions based upon what they saw on the screen. Facebook, like other social media websites, has terms and conditions that users must agree with before getting permission to use the site. Facebook Featured Guest Post News Nugget Offbeat Social Networks Spotlight Tip of the Day Emotions The opposite was also found to be true.
    [Social Media] Get Content First Format Content Later
    Click image to visit my B2B Predictions for 2015 Backbone Media has a program going on right now to harvest B2B Content Marketing Predictions for 2015 , recognizing that it might be hard for people like me to write a whole guest blog post for them. Sprout Social Shoutout Today’s Sprout Social Shoutout is for my friend  Amber Naslund. About Jay Today This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. ” In many cases these employees are subject matter experts.
    [Social Media] Mobile Web Presence Can No Longer Be An Afterthought
    Whether a customer accesses your website with their newly acquired iPhone 5S or an Android cellular device, your mobile site and social media presence have now become the main avenue through which they are introduced to your brand. For businesses, this means you must be sure your website and social media accounts translate fluidly onto the screens of various devices. Where is your audience coming from? Every year following Apple’s product announcement there is a flurry of excitement among the tech community and consumers alike.
  • TWIST IMAGE  |  SUNDAY, JULY 15, 2012
    [Social Media] Social Business By Design
    Currently, he is Chief Strategy Officer of Dachis Group , where he acts as an advisor on social business. Most recently, he co-authored a new business book called, Social Business By Design , with Dion Hinchcliffe (executive vice president, strategy of Dachis Group). There's no denying the sudden ascent of social business in our zeitgeist. As social media continues to roll along, more and more businesses are realizing that the implications of social technology go well beyond the marketing and advertising departments, and affect the entire business and culture.
    [Social Media] Bye Bye Facebook, Bye Bye Twitter
    Six years on Facebook and three years on Twitter taught me a valuable lesson: social networking sites are about more than being social and can be the impetus for business, income, and relationships. My friends and followers on those sites, and you, dear reader, are encouraged to continue reading this blog for multiple articles on social media marketing every week. Please stick with me as I evolve in social media. -- Thank you for reading Bye Bye Facebook, Bye Bye Twitter at AriWriter. My accounts will remain active. Maybe a year. Who knows.
    [Social Media] Every SmallBiz Track is Only $79
    Related Stories Simple and Easy Saturday Slides Providing a LIFT to Business Owners Best Practices for Your Online Business and E-commerce 5 Ways to Make Your Startup Attractive for Social Media Engagement. We’re changing our pricing structure. Instead of “levels” – Every SmallBiz Track is only $79. When SmallBizTracks first launched last fall, our projects were one of three levels of work: Basic, Advanced , and Master. The differences were in levels of complexity or customization for the projects – and cost. And each track is … $79.
    [Social Media] Monday Roundup: Blogging Tips from Around the Interwebz
    Where is Chuck Norris and other crucial social media questions. Happy Monday, everyone! There’s a ton of stuff going on, so here at WUL we’re taking a short break from “live” blogging this week. That doesn’t mean how we can provide value to you isn’t still on our minds… it is! So, in the spirit of education and the public good, here are are five articles that will provide you with blogging tips from optimizing your excerpts to increasing your readership. Enjoy! Image: By Cortega9 (Own work) [ CC-BY-SA-3.0 ],  via Wikimedia Commons. 1. 
    [Social Media] The Value, Cost And Time Of Creativity
    long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. media hacks. online social network. social media 101. social media marketing. Episode #283 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #19.20 of Across The Sound. Enjoy the conversation. ad age. blogging.
    [Social Media] Is You Marketing a Wolf in Sheep’s Clothing?
    Last week, I wrote that social media stunts can do more harm than good , because they set an expectation among the masses that they will also be treated with extraordinary kindness. Note: not everyone agreed with me on that, which is terrific. I don’t write this blog to be right, I write it to make social and content professionals think beyond the obvious crap-ola that’s shoveled around the Web every day.) . Sprint has been doing some great stuff in the customer care area, including their Social Ninjas program. Even the CEO writes them. Thank You.
    [Social Media] “Flipping your publishing model” in action
    Then, when we compose  NTEN Connect  each month, instead of guessing what we should send out to our 30,000 subscribers, we can look at our blog and social media analytics data to learn what our blog readers have already found most engaging. Remember this post about how to flip your publishing model ? And the case study we looked at through the Virginia Associations of Realtors’ example ? just came across this great post from NTEN about how they did just that. 2009: 19%. 2010: 22%. 2011: 25%. Go check it out ! Anyone trying this? Association Case Studies
  • DANNY BROWN  |  MONDAY, APRIL 18, 2011
    [Social Media] Why It’s Not Working For You
    Why It’s Not Working For You originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. People are hungry creatures by nature. Hungry to be liked; hungry to be loved; hungry to be respected; hungry to be successful. That’s good. Without hunger, we have no drive. Without drive, we have no goals. Without goals, we have no yardstick to base our success on. And so the circle comes back around. The problem is, people are more often than not getting speed hungry.
    [Social Media] How organisations can use Twitter - some ideas
    Dell is a great example of how to use social media, and how to experiment with it. The best use of Twitter can be as part of a hub-and-spoke model of social engagement. Use it to engage people in Twitter just as you might engage people in Facebook, YouTube, Flickr and other social networks and online communities. Why We All Benefit From Big Brands Being in Social Media ( Image by MartinPhotoSport via Flickr. This week I was asked to talk to the Marketing Directors Network in London about how organisations are using Twitter. YouTube
    [Social Media] Where Everybody Knows Your Name. And Face
    Well, what right do we have in posting our children's lives to an online social network, anyway? With all of the scrutiny from privacy advocates, Facebook continues to make significant and positive strides in assuring the population that our ability to tag (and untag) photos of ourselves that are posted by others in their online social network is easily done. Either way, in June of this year many digital media pundits did a double-take when the world's largest online social network acquired an Israeli facial recognition technology called, digital media.
    [Social Media] [CASE STUDY] Is it worth paying to promote Facebook posts?
    This is a guest post by Chad Davis, Social Media Director at the National Association of Home Builders, a recent SocialFish client. He kindly updated us on recent progress related to Facebook testing, and we thank him for allowing us to share this great info here on the blog. ———————— In the wake of Facebook’s recent decision to begin limiting the reach of posts from Brand Pages , NAHB decided to run a test to see what Facebook’s suggested $100 fee would get us. First, some background. Have you tried this?
    [Social Media] The flow, the stream and the firehose: social is at the end of the beginning
    Which is, that the social web is maturing. ” The social revolution and social tools —. “While a lot of the discussion about the rise of blogging talked about social media, the technology involved wasn’t particularly social. However, the emergence of network-based social tools — notably Facebook, Twitter, and thousands of other niche offerings — have led to a dramatic and unprecedented change in information transmission: increasingly, people are getting their news and insight via social networks, channeled through other, known individuals.
    [Social Media] If You Want Free Content, Provide Value
    There’s no better example than Say Media’s purchase of Six Apart : “Say Media expects to lose some subscribers to the Six Apart blogging platform. Its main focus,&# CEO Troy Young said, “is in those that hope to build media businesses, rather than regular people who write a blog for fun.&#. Say Media had better put together a deal that offers these business bloggers value, otherwise it will lose more voices like Conversation Agent Valeria Maltoni. Tags: Rants Reality social media There’s no quid pro quo.
    [Social Media] The (Wrong) Image of the PR Industry
    It begins by giving the history of the more than a century of the industry’s “spinning&# and ends by discussing the value of social media in our communication efforts (“the PR men are in danger of believing their own spin about the opportunities the online world will bring&# ). So, other than standing up for our morals and values, not working with companies we don’t believe in, and continuing our own industry branding efforts, what are we going to do about this perception we’re fighting, not only with corporations, but also in mainstream media?
    [Social Media] Discipline The Key To Building A Successful Online Small Business
    The same can be said for a blog or a social media campaign. We often see “fads” in the SEO and social media marketing world that work very well for one business but do absolutely nothing for another business. To be successful at anything, you need discipline. When it comes to the online world, discipline is what separates the successful from the unsuccessful.  In its broadest terms, marketing is the single most important aspect of an online  business. I say broadest since SEO, PPC and many other activities could come under the marketing umbrella.
    [Social Media] Content Marketing: Dos and Dont’s [Report]
    In addition, 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing are sharing their thoughts and advices in the new report. Ekaterina Walter, Social Media Strategist, Intel, summarizes: “Content will become more critical than ever before. Report: How Social Marketing Works for Retail Brands [Report]. has just released their second complimentary white paper from the series on Successful Content Marketing. The report defines content marketing as   both “an art and a science.
  • IDACONCPTS  |  MONDAY, JULY 22, 2013
    [Social Media] 3 Projects to Improve Auto Financial Services Websites
    Remember from my previous article on responsive design , that according to a July 2011 – January 2013 survey from the Media Behavior Institute, 43.5% of the U.S. By providing a useful tool to users, you increase the probability that people will share your site on social media and create backlinks to your site (e.g. Throughout my experience in online marketing, I have found that the auto financial service industry has a lot of great opportunities in improving its sites. In this article I will detail 3 projects to improve these sites. Still, there is one BIG problem.
  • DIGIGEN  |  SUNDAY, MARCH 7, 2010
    [Social Media] Real Life, Real Time: The Blind Camera
    Dan on A New Focus on Social Business Strategy. Real Life, Real Time is a lovely description of this camera which allows you to press a red button to take a photo as you would like any other camera. The neat twist on this is the fact that the camera will then present you with an image which has been uploaded by someone else at that moment in time on the web. absolutely love the idea of this although slightly freaked by whatever photo could end up being delivered to your phone. I am presuming there is some filter, I pray there is some filter. Have a read here.
    [Social Media] The Dog Bowl of Big Data
    If you are a retailer, instead of examining the immense amount of data produced from web site and social interactions, intentionally predetermine what will matter to your company. One thing we know about social media is that People Love Pets ! Big data continues to confound the average marketer. The issue surrounds comprehending the data that matters. Marketers need to understand how to use the technology. Big data has no value unless you can mine information sets to achieve better business outcomes. How will it impact business? What should a marketer look for?
    [Social Media] Powering the New Era of Loyalty: Brand Advocates
    In the digital space, a brandss social media profiles become their brick and mortar shops – a place the customer can go to interact and have a brand experience. Lancôme Offers Points For Social Media Engagement. Customers enroll at no charge and earn points by buying products and engaging with Lancôme USA on its social media channels. Photo: AP. Americans love loyalty. But while loyalty is hardwired into our culture, when it comes to brand loyalty, the competition for consumers’ attention is fierce. With over 2.5 The Digital Storefront.
    [Social Media] Podcast 395 - Storytelling in a Digital Age
    This week's  The Engaging Brand podcast  covering social media , business ideas and brand marketing tips , is ready to download. Jonah's work and opinions have been featured in  The New York Times , The Washington Post, CNN, FOX News, Sundance Film Festival , NPR and in  FastCompany Magazine  who named him one of the 50 most influential social innovators and he  joins Anna Farmery to discuss Winning The Story Wars. This week's The Engaging Brand podcast covering social media, business ideas and brand marketing tips, is ready to download.
    [Social Media] Cybersecurity is hot, but a bubble it’s not
    It’s not only the social media sector that’s scoring monster valuations from investors, but cloud computing, big data, and hardware as well. January 19, 2014 source: VentureBeat. by Bob Ackerman, Allegis Capital. We’re only a few weeks into 2014 and already there is a great deal of talk about a tech bubble and the odds of it imploding this year. recent New York Times article observed that there are now more startups with billion-dollar valuations than at any other time in history. The froth is all-encompassing. Over the past year, venture capital firms invested a record-high $1.4
    [Social Media] Harry Potter and Unexpected Internet Publicity
    Email and social media sites like Facebook, Twitter, and Google+ make it easier than ever to quickly spread the word. Luckily, the social media team behind the Harry Potter series understands this phenomenon.  Most children’s parents have either not seen these photos, or they follow celebrity gossip enough to understand that the media loves to report when celebrities break the high standards set for them by society.  Anyone can instantly read what has been published. Anyone can promote online content (sometimes without even realizing they are doing so).
    [Social Media] Quality Thinking Time at Defrag
    If you're serious about the topics we discuss here—social media, analytics, intelligence, and everything else that matters—you should be in Broomfield, Colorado for Defrag. We can do a social media analysis meetup on the 16th. Do you have your calendar handy? What are you doing November 17th and 18th? After last year, it's at the absolute top of my conference list for the year, and it should be on yours, too. This year's agenda is all over our topics. Plus, I get to speak this time. Considering the quality of the Defrag crowd, it's an amazing opportunity.
    [Social Media] Edelman’s TweetLevel – Updated – Part Deux
    INFLUENCERS :  Tweetlevel now displays Influencers on any subject and ranks them and it seems to do in a way that makes sense - I looked for Influencers for Social Media Analytics as I know the subject and the area, and the results look good, at least, from first glance. Certain phrases such as “socialanalytics&# and “metricsnerds&# might be slang like and important to know about when doing paid and organic search, as well as tracking conversations in Social Media using Listening Platforms.    The shared links give us a way to target the  content shared, itself.
    [Social Media] I Still Believe
    In the 3 years or so that I’ve been working in and around social media specifically, I’ve seen some amazing things happen. I’ve been in awe of the implications, the changes, the subtle shifts (and the not so subtle) that have been happening in the way we communicate with one another, be it business or personal. Controversy catches eyes, and it’s all the rage right now to, well, rage against the machine that is social media. jeanniecw I myself am sick of hearing about the “death&# of everything from social media to the Internet at large.
    [Social Media] Buy and Sell Influence on Empire Avenue
    When Jane introduces herself to you and thinks you two may want to explore a business relationship, and furthermore mentions John’s name as the mutual acquaintance who told her about you, you can thank social proof. John thinks you are influential enough to warrant Jane approaching you, and when she does so, she does so because of social proof. Perceived differently, every time you tell click a social sharing button, such as those above and below this blog article, you are telling the people who read your shares that you believe the content author is influential.
    [Social Media] Fight Premature Monetization – Add a Second Step to Your Content Marketing
    Gary Vaynerchuk often warns against the “ 19 year old dude move ” – when over zealous businesses try to close the deal on the first social media transaction. There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That Assume your readers came in cold from search or social media. Sideraworks (see the amazing e-book on social business written by my book spouse Amber Naslund , and Matt Ridings ). Lightweight.
    [Social Media] Fight Premature Monetization – Add a Second Step to Your Content Marketing
    Gary Vaynerchuk often warns against the “ 19 year old dude move ” – when over zealous businesses try to close the deal on the first social media transaction. There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That Assume your readers came in cold from search or social media. Sideraworks (see the amazing e-book on social business written by my book spouse Amber Naslund , and Matt Ridings ). Lightweight.
    [Social Media] Using Vine to Do the Least You Can Do
    Social Media Controversies Addressed, Fresh Each Week. Some excellent Vines were created (see below), but as with the DOMO situation a few weeks ago that we covered on the Baer Facts , I’m not a huge proponent of these social awareness projects, because making a Vine video on behalf of AIDS is the content equivalent of kicking the can down the curb. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. billion. Sheesh! Where’s the respect, people! Smart.
    [Social Media] Old-Fashioned Organic SEO Wins the Day After Google Penguin Update
    SMCHI-Setting Up Google Analytics WordPress Developed for our Social Media Club chapter by Rob Bertolf. SMCHI-Setting Up Webmaster Tools Developed for our Social Media Club chapter by Rob Bertolf. The latest Google search algorithm update (nicknamed Penguin) has moved strongly towards the long held principles of “organic seo.” ” Our company started building websites in 1996. After all, who cares about your site if no one can find it? In general, each of these major updates is to help Google answer real questions from its users. Keep reading!
    [Social Media] Age of Conversation 3: Time To Get Busy!
     Social media is all about the stories. This This tale could never have happened without the technology of the Internet, the culture of social media and the generosity of over 100 people from all over the globe. . It is also a case study that reinforces that social media does create real and sustaining relationships. In 2007, they asked people active in social media to write 1 page. This social media book is divided into 10 sections: 1. Pitching Social Media. 8. No one would make a penny. Influence. 3.
    [Social Media] As Life Moves Beyond Web 2.0…
    And to go along with this social media and smart phone craze, everyone has experienced the effects of the economic meltdown, continuing environmental concerns and a slew of other issues. Neither is the online  growth of traditional media. Many of the things we use – the smart phones, pads, Xbox, TVs and laptops to the apps, social media, the web and Xbox Live – not only overlap in functionality but also in purpose and use. The Social Media Revolution is one of the greatest paradigm shifts to occur within modern society. We’re not mind-readers.
    [Social Media] As Life Moves Beyond Web 2.0…
    And to go along with this social media and smart phone craze, everyone has experienced the effects of the economic meltdown, continuing environmental concerns and a slew of other issues. Neither is the online  growth of traditional media. Many of the things we use – the smart phones, pads, Xbox, TVs and laptops to the apps, social media, the web and Xbox Live – not only overlap in functionality but also in purpose and use. The Social Media Revolution is one of the greatest paradigm shifts to occur within modern society. We’re not mind-readers.
    [Social Media] Fetching Friday – Resources Mashup & How to Help Japan
    ­­This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, online business, SEO & social media and how to help Japan on Top 13 social media ranking factors for SEO – if you’re hoping to rank better in search engines using the power of social media, here is an idea of what Google and other major players are looking for. Living Social is giving $5 for every $5 that you donate through them to the American Red Cross Japan Earthquate and Pacific Tsunami Fund. Related Posts.
    [Social Media] The difference between SEO and Spam…
    You’ll also have a solid foundation to build your business on, and as part of the work you’ll be improving the content and results in related areas, such as conversion rates and social media engagement. There’s occasionally some confusion and complaints about SEO as being the cause of spam on the internet with irrelevant content being returned in search results because of unethical techniques. Bad SEO promises to get you to #1 on Google by using every trick in the book. And if you ever need advice, feel free to get in touch!
    [Social Media] Losing a Valuable Team Member is Hard
    Someone that has a strong background in media relations, but can also do social media and content development. That’s how Eleanor’s job has evolved in the past six months so that’s probably the role we’ll replace. I do know the person must have a minimum of five years of traditional PR  experience, have a passion for media relations, and be savvy on how the world is changing our industry. By Gini Dietrich. What a game last night! THAT is how the Super Bowl is supposed to be played. Right down to the last minute and 20 seconds. It was kismet!
    [Social Media] The Case Against Facebook As A Community Platform
    percent; Starbucks, often lauded as a social media leader, is 1.3 People get upset when you claim Facebook is a bad community platform.    But the case is compelling. Lets look at some figures.    Of Coca-Cola's 34 million fans, only 56,000 are active (0.2 percent of the total). Disney's engagement is.03 percent; and McDonald's doesn't register (only about 3,900 fans can be considered active). Compared to offline engagement, these numbers represent a relatively small percentage of active consumers. Yet, this is misleading. doubt it.
    [Social Media] New Facebook emoticons help you express yourself
    Read More Social Media News via Soshable Blog. Facebook Social Networks Facebook emoticons Facebook News Showing emotions on FacebookExpressing ourselves in various ways is always something we look to do, especially when it makes showing what we think or feel a quick and easy process. Emoticons are not new to the Internet, just to Facebook. Last week Facebook rolled out the ability to share a thought via an emoticon on comments only. This means that you will not be able to use them within a status update since comments give the option to hide if you are not impressed.
    [Social Media] Groupon: 93% Off Sugar Calories
    Everyone is looking for a bargain so what more social pursuit could any morally conscious social media enterprise endeavor to deliver to the vast population of consumers? Instead of exploiting the throes of financial decline, surely our great social media innovators can do better than Groupon. Finding Groupon for LCD monitors. I’ve been collecting Groupon Spam in a special folder in my email box. guess that it is technically not Spam since I did sign up for it.  Or is it? Up to 83% Off Laser Hair Removal (depends on how much laser hair you have?).
  • COVISIO  |  MONDAY, JUNE 29, 2009
    [Social Media] Email Marketing - Still Friend or Foe (Part II)
    Home About this Blog About Me My Comments Elsewhere RSS Covisio Syndicate Subscribe in a reader About Me Alex - Alexandros Poulos is Covisios Managing Director and co-founder. He enjoys technology marketing, innovative thinking, and living by the sea. Alex is the main contributor of the On the Scene marketing blog. Learn more about me here. Email Marketing – Still Friend or Foe? What is it in for ALL?” Don’t forget that email is a touch point for potential and existing customers. Never bug these people without a clear goal in mind for you but also for them. Content. Tactics. Metrics.
  • GET SOCIAL PR  |  MONDAY, JUNE 7, 2010
    [Social Media] Five Must-Read Links To Make Your Community Successful
    Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. It is at the core of living social online. Topic Focus The primary focus of this blog is social media PR, where we can converse about all topics relating to public relations and social media. Resources Bringing Brands to Life Bulletproof Blog Conversation Agent Global Neighborhoods Logic + Emotion Media Training PR Squared PR. Here are five outstanding resources you might want to consider before starting or influencing an online community. Join me, please.
    [Social Media] Living Social: 10 ways of using Posterous at work or home
    Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson Living Social: 10 ways of using Posterous at work or home June 10, 2010 Chuck Gose, a colleague of mine, has a nice little Posterous blog going where I found this little gem. Topic Focus The primary focus of this blog is social media PR, where we can converse about all topics relating to public relations and social media. Resources Bringing Brands to Life Bulletproof Blog Conversation Agent Global Neighborhoods Logic + Emotion Media Training PR Squared PR.
    [Social Media] 5 great articles you may have missed (October 1-7, 2012)
    by Jordan Marquez (Branding Personality) The easiest way to thrive as an outlier by Seth Godin (Seth’s Blog) [.] 5 great articles you may have missed (October 1-7, 2012) was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Here is a roundup of my favorite articles for October 1-7, 2012: Why small business owners need this in their personal branding by Simon Jordan (Gather More Clients Blog) Facebook: A Million Faces or a Million Fakes? Great Resources best articles of the week
    [Social Media] How Do You Create An Effective Blogging Strategy?
    Battle #3: Story Behind the People, Product, and Problem. I’m continually astonished by how social media continues to create ways for businesses and customers to have a genuine relationship. Writing is a pain in the rear-end for most.  I understand if you aren’t ready to sign-up for weekly 1000+ word posts.  I suggest planning at least one comprehensive, 1000+ word post each month to boost traffic and social shares.  . Important but tough question. It’s often helpful to tackle complicated questions by working backward. How A Blog Creates Customers. Battle #2: Objections.
    [Social Media] Waking Up at the Same Time Every Day and the Power of Routines
    The added bonus of that is that it also replaced another bad habit I had.  I used to pull out my phone and start tinkering around the social medias.  I found that it immediately put my mind into multitasking mode and would kill another 20 minutes laying in bed. In order to eat healthier and save money, I now cook all 3 meals (with occasional exceptions for social engagements). This post is part of the startup edition series. never used to be a “routine” person. My whole life, I’ve been more of the “play it by ear” type. also got a library card.
    [Social Media] Do Agencies Give Sound Advice?
    A new client asked me to attend a meeting with their marketing agency who was advising them on media buys. Interesting to note that no where in the proposal from the agency did they mention or propose any use of social media or related brand awareness opportunities using the internet. My Question: How will you verify that any call that comes into their office was initiated from the proposed media campaign? Their response: We could add a promotion to the media campaign and give the audience a code to use to get a discount on their first visit or future purchases.
  • SPIN SUCKS  |  THURSDAY, JULY 12, 2012
    [Social Media] How to Choose a Social CRM to Manage Data
    Here are just a few that have emerged as leaders in enabling social CRM. Salesforce : Probably the biggest social CRM platform out there, Salesforce enables businesses to develop in-depth profiles of its customers, collaborate internally over a private social media network called Chatter, deliver customer service, find and track leads, and publish fresh content. Shoutlet : Shoutlet is great for monitoring social feedback through keyword alerts, as well as streamlining the internal workflow and creating social profiles. Choosing a Social CRM.
    [Social Media] Could being remarkable really be this simple?
    Word-of-Mouth Marketing: How It's Connected With Social Media ( As you may know, I am a Disneyophile.  I love the Disney parks, I love the Disney movies' happy endings, I love the unrelenting pursuit of better customer service that drives Disney to their own level of excellence. also love Walt Disney's story.   I know he wasn't perfect by a long shot.  But he was a dreamer, a story teller and a man who believed so strongly in his own vision that he ignited the people around him until they were as caught up in the dream as he was.
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