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  • TWIST IMAGE  |  SATURDAY, JULY 23, 2011
    [Social Media] Six Links Worthy Of Your Attention #57
    My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , the author of Complete Web Monitoring and Managing Bandwidth: Deploying QOS in Enterprise Networks), Hugh McGuire ( The Book Oven , LibriVox , iambik , PressBooks , Media Hacks ) and I decided that every week or so the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see" Check out these six links that we're recommending to one another: Why I will never pursue cheating again - A Computer Scientist in a Business School.
  • CHRIS BROGAN  |  SATURDAY, JUNE 4, 2011
    [Social Media] Game On by Jon Radoff – Video Book Review
    I really admire Jon Radoff , author of Game On: Energize Your Business with Social Media Games (amazon affiliate link) and serial entrepreneur. His book, Game On: Energize Your Business with Social Media Games , is an awesome read. He is bold. He says exactly who he is: Swashbuckler, adventurer, slayer of dragons, commando, storyteller, Internet entrepreneur; explorer of rabbit holes. share a lot of similar backstory to Jon. Only, he turned his into a huge passion and built many successful companies based on those passions, including GamerDNA , and others.
  • GAURAVONOMICS  |  SUNDAY, JUNE 5, 2011
    [Social Media] Tweeterati #12: The Tweet-sourced Draft of the #FastingBill2011
    While Anna Hazare’s fast struck a chord with India’s social media savvy middle class, Baba Ramdev’s fast has turned into the subject of a humorous Twitter meme. While Anna Hazare’s fast struck a chord with India’s social media savvy middle class, Baba Ramdev’s fast has turned into the subject of a humorous Twitter meme. Gaurav Mishra (@ gauravonomics ) writes about how the social web is changing business and society at www.gauravonomics.com/blog. The Tweet-sourced Draft of the #FastingBill2011. However, it seems that all fasts aren’t created equal.
  • CONVINCE & CONVERT  |  MONDAY, OCTOBER 12, 2015
    [Social Media] What Jay Z Can Teach You About Building a Brand
    In your case, social media is the most effective platform for you to get your message—your content and, ultimately, your brand—out to your audience. Love him or hate him, you can’t deny that Jay Z is a super savvy businessman with a hint of swagger—maybe a bit more than a hint. (I’m in the love camp, myself.) As a musician, he boasts a record-breaking discography and sold-out tours—including a recent mega tour with wife Beyoncé, which was filmed for HBO. Forbes estimates his net worth this year at $550 million. Clearly, the man knows what he’s doing. Let’s roll with this. 
  • JEFF KORHAN  |  MONDAY, SEPTEMBER 13, 2010
    [Social Media] Video Presentation Skills - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « About.me and You Mr. Jones | Main | Where Do You Get Your News? Recent Comments Seo Services on Typepad vs Wordpress Series - Own Your Blog Jeff Korhan on Authenticity Guidelines Supra Skytop II on A Social Networking Theory Walter Adamson on 5 Ways to Make Your Blog Posts Outstanding Walter Adamson on Authenticity Guidelines Jeff Korhan on What Does Your Blog Writing Style Say About You?   Why are these skills essential? You should do the same.
  • GAURAVONOMICS  |  TUESDAY, JULY 5, 2011
    [Social Media] The Enabling City: A Toolkit For Hyper-Local Collaborative Social Innovation
    If you are interested in participatory governance, urban sustainability, or collaborative social innovation, I recommend that you read Chiara Camponeschi’s toolkit ‘ The Enabling City ‘ Disillusioned by the idea that we can contribute to sustainability only as consumers — by buying {RED}, shopping green, and donating to far-away causes — Chiara has compiled more than forty case studies on hyper-local creative problem-solving by citizens, experts and activists that are making cities more inclusive, innovative and interactive.
  • WAXING UNLYRICAL  |  THURSDAY, DECEMBER 9, 2010
    [Social Media] Online Videos 101: Keep It Simple, Stupid
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. Get Shareaholic test Filed under Guest Posts , Social Media | Tags: erin greenfield , flip , johns hopkins , online video tips , seurat | Comments (15) Site settings comment help? But social media doesnt require achingly high production values. Until three weeks ago.
  • TWIST IMAGE  |  SUNDAY, JANUARY 13, 2013
    [Social Media] Flying High Again (With Seth Godin)
    online social network. social media. Episode #340 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Seth Godin is an institution. Normally, in this short paragraph, I do my best to introduce the guest on each episode of the podcast. It would be an insult to Seth Godin to even attempt to try that here. Instead, I'll refer you over to a blog post I wrote on April 26th, 2012 titled, Dear Seth Godin. Enjoy the conversation. blogging. brand. business book. david usher. digital marketing. facebook. itunes. kickstarter. marketing.
  • TWIST IMAGE  |  SUNDAY, MAY 13, 2012
    [Social Media] The Virtual Self And The New Trend Of Self-Tracking
    online social network. social media. Episode #305 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Now, with the ubiquity of smartphones and mobile connectedness, it has never been easier to share with the world our each and every move (look no further than Facebook 's one billion dollar acquisition of Instagram ). And we're publishing our lives. All of the time - in text, images, audio and video - for the world to see. In fact, it's happening more and more with each and every passing day. Enjoy the conversation. blogging.
  • PROACTIVE REPORT  |  TUESDAY, OCTOBER 25, 2011
    [Social Media] Citizen Journalism: Who is a Journalist Today?
    According the 2011 State of the Media report, not only do they want to be able to find it and get it fast, they also want to contribute to, and participate in, reporting the news. With apps for different film techniques, and edit software available on phones as well as tablets, the world of media has changed forever. And we certainly saw that as the Arab Spring of 2011 was tweeted and streamed live online, even as the authorities tried to clamp down on the media. Their story got picked up and covered by the mainstream media. What does that mean? Her advice?  
  • GEOFF LIVINGSTON  |  FRIDAY, DECEMBER 17, 2010
    [Social Media] What To Do When Everyone’s a Publisher?
    The following post is part of the virtual book tour Maddie Grant and Lindy Dreyer are doing to explore concepts from Open Community : a little book of big ideas for associations navigating the social web. In this post, Maddie provides an excerpt from the book about the new publishing models spurred on by the age of social media. To be clear, the Open Community concept is not about building an online community platform or internal, private social network. But one thing that all of this social interaction has in common is publishing. social media
  • DANNY BROWN  |  SATURDAY, MAY 15, 2010
    [Social Media] 15 Reasons Your Business Sucks - Danny Brown
    You don’t consider social media. You might also like: Introducing Social Media to Your Business 7 Ways to Market Your Business on Facebook – Free Ebook Are You Strategic With Your Business and Customers Tags: Business , ignorance , success 25 voices - share yours! MONTREAL and I specifically agree with # 2 You have one way and one way only to contact you, #6 You haven’t updated your website since 2004, and #13 You don’t consider social media.Many businesses who have websites often forget to post more than one way to be contacted. You silo your teams.
  • SCOTT GOULD  |  FRIDAY, MAY 7, 2010
    [Social Media] A Video After I Voted
    It was so popular, that it’s the third result in Google for “ vote for sale “ My second post was about 10 Do and Do Nots for Social Media Campaigning in the Election , which has some great comments and great advice in at the end from all the collaborators around this blog. www.youtube.com/watch?v=aAkRiMiJVaw. aAkRiMiJVaw. If you can’t see the video, click here , or watch it directly on YouTube. In this video I just share a few branding thoughts and community thoughts over voting. They vote according to the overall party. The voting form is black and white.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, JANUARY 3, 2011
    [Social Media] Who Needs Anti-Social Travel?
    I recently returned from a trip from Seattle to Nashville. I am involved in launching a new airline applying The Social Value Game to a legacy industry.  The The objective of this venture is to match a fleet of 15,000 private jets to social media networks for efficient door-to-door travel. The start-up is largely founded on the premise that a dismal travel experience is a dismal social experience. Who Needs Anti-Social Travel? Here is how my trip from Seattle to Nashville went using Commercial Airlines: 11:00 I get in my car and leave home for a 1:00 Boarding.
  • PROBLOGGER  |  THURSDAY, MARCH 26, 2015
    [Social Media] Blog Post Idea: How I Do It Posts
    For example I recently shared a screen cast of my social media workflow and how I keep my dPS Facebook page running and in another post shared an exercise I do in Google Analytics. Recently  I shared a simple technique that I use to come up with ideas to write about on my blog – answering a beginner question. While not really rocket science I had a number of readers contact me privately with thank-you messages appreciating the nudge to write that type of post. Today I’d like to suggest another simple technique for coming up with blog post ideas. How I did (or do) it.
  • TWIST IMAGE  |  TUESDAY, JULY 12, 2011
    [Social Media] The Case For Myspace
    In June 2006, Myspace became the most popular online social networking site in the United States. Many people thought that our world had gone insane when Rupert Murdoch 's News Corporation (the parent company of Fox Broadcasting and many other media companies) bought eUniverse (the owners of Myspace) for $580 million in July 2005 only to sell Myspace (which was valued at $327 million in the initial sale) to Specific Media for $35 million in June 2011. learned about new media during those six years? What do the other mass media news companies need to succeed?
  • ADAM SHERK  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Social Media] What Horrible Things Did Time Magazine Do in 1964?
    Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk What Horrible Things Did Time Magazine Do in 1964? Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? by Adam Sherk on September 22, 2010 Was Time magazine “scurrilous and utterly shameless in its willingness to distort” in 1964? So what was up with Time magazine in 1964? As a side note, Define provided consulting to Time.com for several years. So I have first-hand knowledge that they seem pretty ok nowadays. No way!!
  • PROBLOGGER  |  THURSDAY, JANUARY 8, 2015
    [Social Media] SEO: The Must-Dos That You Just Can’t Miss
    In fact, the data backs this up – social sharing half-lives across networks are <7 hours. The vast majority of content consumed on the web isn’t actually found through social media. In fact, the largest driver of traffic to web content (outside of direct navigation) is still the same source it was 3, 5, and 10 years ago, and remarkably, in spite (or perhaps in part because) of the rise of social & mobile, this source is still growing. The vast majority of visitors who come via social have a browsing-focused intent. There is another way.
  • WRITTENT BLOG  |  FRIDAY, NOVEMBER 22, 2013
    [Social Media] 5 Ways to Win the Hearts of Your Customers With Blogging
    By celebritizing your clients, you’ll achieve social proof that can be critical to purchase decisions among your prospects. However, these rules don’t work in the age of social media. Use Instagram, Twitter, Pinterest, Facebook and other forms of media to shine the spotlight. image credit: FreeDigitalPhotos. You probably don’t have to look very far to increase your organization’s sales and revenue. The solution to tripling your bottom line could just be your brand’s current customer base. Smart Web Content. image credit: FreeDigitalPhotos. Give Freebies.
  • GAURAVONOMICS  |  SUNDAY, JULY 25, 2010
    [Social Media] What is More Social: Playing With Your Real Friends or Making.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Game Review: I Like How Booyah is Blending Social Gaming and Social Entertainment with Nightclub City Niche Social Networks Turn to Social Gaming and Social Entertainment » What is More Social: Playing With Your Real Friends or Making Friends With Strangers You Are Playing With? What do you think? For more, read my bio.
  • GAURAVONOMICS  |  SUNDAY, JULY 25, 2010
    [Social Media] Niche Social Networks Turn to Social Gaming and Social.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « What is More Social: Playing With Your Real Friends or Making Friends With Strangers You Are Playing With? New York Times Story on Delhi Traffic Police’s Big Brother Facebook Initiative » Niche Social Networks Turn to Social Gaming and Social Entertainment Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists !
  • BILL HARTZER  |  MONDAY, AUGUST 16, 2010
    [Social Media] When is the Best Time to Post a Blog Post?
    By posting quickly and getting the word out (by using social media sites), others will notice and they will link to your blog post. Bloggers and media outlets don’t tend to like to link out to press releases unless that’s the only reference out there: and most likely, if they’re writing about the company announcement, someone else will: so make sure that your own blog has information about the topic. When you make a blog post, I recommend immediately sharing it with others on as many social bookmarking and social networking web sites as you can.
  • SOCIALFISH  |  THURSDAY, MARCH 15, 2012
    [Social Media] Webinars in 2012 ? Where are They Going?
    This post is by Chris Urena, Director of Development at CommPartners.  We’ll be featuring a lot more posts about social learning (you’ve probably noticed some already ) and we’ll introduce our full CommPartners team soon! However, with such rapid progression in social media and collaborative learning, the webinar curriculum is in transition. Some essential modifications to accommodate the changes in 2012 include: The Implementation of Social Learning. Content Strategy Social LearningThis is a trend that will be changing in 2012.
  • JACOB MORGAN  |  FRIDAY, DECEMBER 28, 2012
    [Social Media] Using Collective Intelligence to Solve World Problems
    A few days ago I highlighted the DARPA Network Challenge where a team from MIT used social media to locate ten giant red balloons scattered throughout the U.S. Today I want to share another story with you, one that you may have heard of; about a small team of scientists that created a game out of folding proteins called Foldit. For the past 15 years scientists were working on a problem of trying to figure out a particular structure of an AIDS causing virus in monkeys. Something which clearly has implications for humans.
  • GAURAVONOMICS  |  SATURDAY, APRIL 2, 2011
    [Social Media] Tweeterati #4: Why Do Celebrities Quit Twitter, Then Return To It?
    If you liked this post, consider inviting me to speak at a conference or workshop , or asking MSLGROUP to create a social media strategy for your brand. Here’s a Tweeterati column I wrote two weeks back that my Mail Today editor couldn’t use. First, I ended up writing a last minute column on Twitter and the Japan crisis and, then, SRK quitting Twitter wasn’t news anymore. As I didn’t have the time to write an0ther column, perhaps on @ MsRebeccaBlack , Tweeterati took a break last week. But, Tweeterati will be back tomorrow with a fresh new column.
  • CONVINCE & CONVERT  |  MONDAY, DECEMBER 14, 2015
    [Social Media] How to Strategize Your Annual Content Calendar Without Going Crazy
    But even before you hit that publish button, there are a few things you can work through to get the most attention for your content as possible: Schedule messages for social media. Remember that time when you wrote content to promote a new product the day before it launched? What about the campaign you nearly forgot to create for the event on Monday —but it’s Friday right now? Well, if you don’t remember, I certainly do. I’ve been there. And it sucks. But what if it didn’t have to be that way? And it doesn’t have to be complicated (trust me on this).
  • BLUE FOCUS MARKETING  |  SATURDAY, JANUARY 11, 2014
    [Social Media] The @SocialEmployee Revolution Comes to @ConferenceBoard #SocBiz #HR #SHRM
    EST. In the discussion, we will delve into the content of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). Topics covered will include our reasons for writing the book, why we think cultures of social employees are so important in today’s workplace, strategies for building sustainable social business practices, and an examination of the many success stories covered in the book—featuring brands such as IBM, Dell, Adobe, Southwest Airlines, and Cisco. Mark your calendars for Tuesday, January 21! With every stop, the S-Train keeps gaining more momentum.
  • NOWSOURCING  |  TUESDAY, APRIL 13, 2010
    [Social Media] How to Retweet Properly
    recently ran a story about 10 Social Media Infographics that received over 1,100 retweets and was featured by Guy Kawasaki. Tags: Twitter retweeting social bites ( Credit ). 2010 is becoming the year of Internet laziness. Many have given up blogging (yes, not updating your blog in the last few months counts as giving up too) and have joined the ranks of the Twitterverse. One simple tip will get you noticed above most Twitter users: Spend an extra 30 seconds before automatically retweeting. know we’re all in a hurry. What’s the solution? Meaningful retweets.
  • NOWSOURCING  |  FRIDAY, OCTOBER 31, 2014
    [Social Media] Why “I’m just doing my job” Shouldn’t Be Your Mantra
    Regis’ social media response team was so swift and incredible for so many guests, their marketing manager was asked to come on stage  during David Meerman Scott’s session on real time marketing. And how to be remarkable instead, like this venue. In this day and age where there are so many choices,  I could hardly believe the level of service I’ve recently received with a popular airline vendor. felt bad for the person saying it, since it was pretty clear she wasn’t happy with her job to begin with. We are all here to serve each other. first timer. Regis
  • DANNY WHATMOUGH  |  MONDAY, AUGUST 12, 2013
    [Social Media] Me on Tom Foremski on PR
    This morning I shared some thoughts with Econsultancy in response to two articles from Tom Foremski that have been causing ripples across social media over the last few days. PRs have used an array of tactics to achieve this of which the media and organic/paid search are one. Foremski argues that, with the Panda and Penguin updates, Google has moved away from number of links towards purity, quality and a diverse range of signals, including social media. I don’t see any of that as a threat to PR, I see that as a threat to SEO and an opportunity for PR.
  • NET-SAVVY EXECUTIVE  |  MONDAY, OCTOBER 11, 2010
    [Social Media] Tell Me Your Metrics.
    Especially if you tell me "how to measure social media.". They're coming up with increasingly sophisticated measurement approaches and tools for measuring social media. When people tell you how to measure social media, they're telling you what they are responsible for measuring—what they're responsible for doing. So the web analytics club, the PR measurement club, the WOM club, the customer service club, and the BI club are all meeting after school to define social media metrics. and I'll tell you what your job is.
  • JEFF ESPOSITO  |  FRIDAY, FEBRUARY 1, 2013
    [Social Media] Getting the party started, PPPP and 40-year hermits
    Definitely worth reading if you have a social media profile. This has been one hell of an exciting week. It started with me being named Oracle’s Community Manager of the year and closed out with me starting my new gig at Vistaprint and let’s not forget that the Super Bowl is Sunday. You can bet your sweet ass that many a folk will be hurting on Monday morning – who you rooting for? Have a great weekend and look forward to catching up with you next week. Lance Armstrong, Manti T’eo crises prove value of your own story – just like a brand, your story is important. Don’t believe me?
  • TREY PENNINGTON  |  FRIDAY, JUNE 25, 2010
    [Social Media] Top 10 Things I Love about Flying
    little bit like my Social Media train journey – when you're flying at least you know where you're going, but you never know what you'll find, who you'll meet and the wonderful experiences you'll have when you you get there. where you and I are presenting Social Story…next year. where you and I are presenting Social Story…next year. Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Top 10 Things I Love about Flying by trey on June 26, 2010 Flying is fun. Yeah.).
  • SOCIALNOMICS  |  MONDAY, JUNE 29, 2015
    [Social Media] How to Keep Your Website Visitors Happy and Coming Back for More
    Social media is a crucial tool for the new website. Social media is the single best low-cost promotion platform available right now. The best websites keep their visitors coming back for more. It’s how you build up a loyal fan base who’re going to keep checking back to view your content. It’s that simple. Keeping your visitors happy is no easy task, though. Therefore, today I am going to show you how to keep your website visitors happy and coming back for more.  . Image via pixabay.com. Immediate Branding. What does it mean when we talk about ‘ branding ’? Long Game.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, JULY 27, 2015
    [Social Media] 5 Offline Ways to Drive Traffic to Your Website
    Looking for ways to drive traffic to your website that don’t involve social media, pay-per-click advertising, or search engine optimization? Have you tried any of these offline marketing techniques? Networking – Offline networking still works. Find a networking event in your area and attend at least one meeting. It could be a Chamber of Commerce event, a business referral exchange service, or any type of business meeting where you’ll meet other local business professionals. Another take on this is to find a niche industry event that meets anywhere.
  • DREW'S MARKETING MINUTE  |  TUESDAY, NOVEMBER 11, 2014
    [Social Media] Big data delivers customized experiences or it’s just noise
    Every day our digital activity (on the web, on our smart phones, social networks etc) creates over 2.5 With information literally at their fingertips 24/7 and instant access to a host of social media platforms where they can (and do) tell the world if you’ve pleased or disappointed them, today’s consumers are at the epicenter of their world— and their expectations are unbelievably high. If there is one phrase we couldn’t seem to get enough of this year — that phrase is big data. quintillion bytes of data. Suffice it to say – we are leaving quite a trail. And now.
  • IDACONCPTS  |  TUESDAY, SEPTEMBER 4, 2012
    [Social Media] 5 Events for Busy Entrepreneurs Who Love Traveling
    No matter where in the world you travel most often, the historic city of London is very likely at least an uncommon stopover for you and the London International Meetup Group invites any world traveler lucky enough to stop over here a fantastic opportunity for unique socializing! Toronto Social Group. If you’re stopping by Toronto, Canada during your business travels, be sure to hook up with the Toronto Social Group, a conglomerate of individuals looking for fun, excitement and relaxation in an easygoing social setting. Photo Credit: SavorTheSuccess.com.
  • CHRIS BROGAN  |  WEDNESDAY, FEBRUARY 19, 2014
    [Social Media] Update to my Dell Hell Story
    Summary: Dell Venue 8 Pro tablet dies a few weeks after buying it. I go through hell trying to get it serviced, more hell, more hell, some social media people try to help, kind of reinforcing the part that bugs me (that baseline service is broken and this shouldn’t require social media cowboys to fix). Because it took tons of people via various social channels to handle what should’ve been reasonably baseline conversations. The original story was here. Update: They let me know what broke the unit. So, I said thanks for the update. Anyway. review
  • TWIST IMAGE  |  SATURDAY, JUNE 28, 2014
    [Social Media] Decide Now: Pageviews Or Real Depth
    When brands talk about engaging consumers on social media, they''re not really talking about any depth of engagement or a better way for them to build a direct relationship , or how to have more real interactions between real human beings. Social media is no different than online advertising. The America''s Funniest Home Videos set on a never-ending loop and shared incessantly with your social graph. I get suckered in just like the next person. I can''t tell you many nights I have spent in a black hole of YouTube recommendations. mass media. brand.
  • CONVERSTATIONS  |  MONDAY, JUNE 2, 2014
    [Social Media] Preventative Maintenance is Good Practice
    Along with your inventory audits, a content audit of your website or a profile audit of you social media profiles is a smart practice of your online properties. A crew outside my office recently came by and did some caulking, tweaking, and general fixing-up outside. They’d been working around the building for several days. When I asked one of them if this was planned maintenance or condition-based maintenance, he answered, “Both.” ” Preventative Maintenance is the kind of work done prior to something breaking. Consider leaving a comment! Small Business
  • CONVERSTATIONS  |  MONDAY, FEBRUARY 3, 2014
    [Social Media] Always Good to Have on Hand
    Perhaps there are some social media tools like that. On occasion, one of us likes to have a bowl of cereal. Not often, but it’s always good to have on hand for a snack or to calm down a stomach. My wife likes hers with a bit of almond milk (and blueberries when we have some). like mine dry and snack on it like chips. It’s rare that we eat cereal – but it’s always on hand. cupboard away and seconds to start. Maybe it’s been awhile since you’ve uploaded a YouTube video. It’s good to have ready and always on hand. Consider leaving a comment!
  • WRITTENT BLOG  |  THURSDAY, AUGUST 29, 2013
    [Social Media] Is Your Website in Dire Need of a Content Audit?
    Other fields to include are space for notes on any changes made, number of inbound links, conversion rate, the CTA used, rich media types, keywords ranked on the page, views, and social shares. Cohen recommends extending your content audit to include all other content marketing outlets, including your company’s social media pages, and content hosted on websites like Slideshare. 2. Update, revise, edit, and trim to ensure your content is ready for social-sharing today. 6. Has your organic search traffic gone flat? Why Content Audits are Critical. Analyze.
  • CONVINCE & CONVERT  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Social Media] Kleenex Creates Youtility by Predicting the Flu
    Kleenex Creates Youtility by Predicting the Flu is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Whether you have small children, frequently travel, work in a hospital or share an office, each year presents the dreaded cold and flu season. We run from sneezing strangers, stock up on lotion to soothe over­washed, dried out hands, pop Vitamin D like it’s candy and kindly remind co­workers to please stay home when they’re sick. And we buy a lot of facial tissues. Kleenex is betting that you will. It can be that easy.
  • TAYLOR MAREK  |  SATURDAY, FEBRUARY 21, 2009
    [Social Media] The Best Stimulus is no Stimulus
    Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me The Best Stimulus is no Stimulus February 21, 2009 by Taylor Marek I said I would explain this quote in the next post, enjoy. Taylor is a 21 year old New Media Visionary on a Journey to change the World. In my previous post , I said, “ The best stimulus to our economy is no stimulus at all.” I am a free market capitalist, meaning that I prefer complete government absence from the economy. In simple economic terms, think of it this way.
  • TAYLOR MAREK  |  TUESDAY, JULY 21, 2009
    [Social Media] How to start an LLC
    Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me How to start an LLC July 21, 2009 by Taylor Marek This could also be titled, “How to File an LLC Yourself&# , but I decided against it… For anyone interested, this is the exact steps I did to create my company. Taylor is a 21 year old New Media Visionary on a Journey to change the World. If you want to go the easy route, “fill in the blank&# option, may I recommend LegalZoom.com ? Have that down pat first. Hope this post helps!
  • TAYLOR MAREK  |  FRIDAY, JUNE 4, 2010
    [Social Media] Are You Climbing the Employee Ladder or the Entrepreneur Ladder?
    Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Are You Climbing the Employee Ladder or the Entrepreneur Ladder? Photo Credits: Darwin Bell Taylor is a 21 year old New Media Visionary on a Journey to change the World. June 4, 2010 by Taylor Marek This has been on my mind for a while now. Part of the reason I dislike America’s school system right now is because they just teach you to be an employee, not an entrepreneur. They give them advice and then set them on the right track.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Social Media] Be the Resource
    Take the questions from the webinar and develop short videos for posting on social media. By Chris Ilcin, Account Superintendent at Sonnhalter. Content Marketing” has been a buzzword for a few years now, and quite frankly, it can be a confusing term to translate to your everyday marketing strategy. But for manufacturers, it all boils down to one simple sentence: Be a resource. You have a product, your competitors have a product, but now more than ever, your current and potential customers need information. Just like you, they are dealing with a skill gap. via Contently.com.
  • PROBLOGGER  |  TUESDAY, AUGUST 19, 2014
    [Social Media] Stop Writing for Free and Launch Your Own Profitable Blog
    You feel pretty successful in terms of exposure, but large media companies are not knocking down your door to hire you. would not recommend immediately going out and paying for advertising on social media or any other channel. If you decide to spend money on promotion, social media advertising may be your best option. If you decide not to spend money on social media advertising, that’s perfectly fine. While social media traffic is a great source of readers for your site, it’s not the only option. Sound familiar? Simple, right?
  • DIVA MARKETING BLOG  |  FRIDAY, JULY 11, 2014
    [Social Media] Second Screen TV - Research
    The fact that 80% or more of multi-taskers are doing so in unrelated ways means that media might have the wrong idea about what people want to do with the device in their hands. Perhaps, but media will need to offer more enticing experiences to get viewers to engage. Yet media and marketers desperately want it to work because it would add value to media ad inventory and impact to marketer advertising efforts.  In the meantime, marketers should look for synergistic opportunities for their advertising on unrelated websites. Picture this. Will this change?
  • WISDOM LONDON  |  WEDNESDAY, JANUARY 5, 2011
    [Social Media] Ever wondered about…Usability Testing?
    Ever wondered about…Social Commerce? Lucy is an Account Manager at Pass It On, a Social Media Marketing Agency. social media with tags Usability Testing. Wisdom London Creative Communications is our world… « Ever Wondered About… Pummelvision? » Ever wondered about…Usability Testing? guest post by Lucy Payne What is it? It’s basically the testing of digital objects like websites, widgets or apps to help designers bring their products to life. Memorable, how easy the system is to remember. Why should I care? Hooray!
  • CITIZEN MARKETER 2.1  |  TUESDAY, JUNE 23, 2009
    [Social Media] Twitter as the GPS: Video from @JeffPulver's 140 Character Conference
    Last week, I was lucky enough to be asked by my friend, Peter Fasano, of Coke to moderate a panel called "Twitter as the GPS for the Greater Social Media Mesh" at the 140 Character Conference in NYC. The idea was to talk about how Twitter is helping businesses navigate in a "2.0" world. Given the backgrounds of our panelists, we decided to focus on four different vertical industries: financial services, entertainment, advertising and CPG. If you have thoughts, comments or feedback that you'd like to share, feel free to do so in the comments below.
  • WAXING UNLYRICAL  |  SATURDAY, OCTOBER 9, 2010
    [Social Media] Do Unto Others
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Do Unto Others October 9th, 2010 Tweet If you want people to be nice to you Be nice to them. Get Shareaholic test Filed under Business , Networking , Personal | Tags: golden rule , social karma | Comments (2) Site settings comment help? If you want customers to pay attention to you Think about Paying attention to them. If you want to use others to find a job Let them use you to find a job for themselves. Image: Janet McKnight via Flickr, CC 2.0
  • WAXING UNLYRICAL  |  SATURDAY, NOVEMBER 27, 2010
    [Social Media] Simply The Best
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&# Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO!
  • TWIST IMAGE  |  TUESDAY, JULY 1, 2014
    [Social Media] Facebook On The Brain
    The latest - as you have no doubt read about in every media space - is that they are no longer just adjusting and throttling the content individuals see based on their highly-secretive algorithm, but that they took a group of people (close to 700,000) and intentionally showed them either positive or negative posts as part of a psychological study to see if this would change their own emotions and the types of content that they share online. We live in a world where if we''re unsure, we can ask people on social media and get responses from people we know. media.
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 17, 2012
    [Social Media] Six Links Worthy Of Your Attention #87
    Rules For the Social Era - Harvard Business Review. "When it comes to Social Media, I feel like we haven't even begun to scratch the surface of what's happening. My good friend, Nilofer Merchant (and I have to thank Tara Hunt for the intro to Nilofer a few years back), is currently writing a series for the Harvard Business Review on what corporations need to do in this Social Era. This isn't about media or technology. it's about a new way of being (gotta that term, 'The Social Era'!). media hacks. " (Alistair for Hugh). Not true. apple.
  • PROBLOGGER  |  SUNDAY, SEPTEMBER 30, 2012
    [Social Media] 10 Words Every Successful Blogger Needs to Know
    started out aiming to collate Top 10 posts on all sorts of subjects, but now I focus on social media, especially blogging and Twitter. Well, if you are trying to make money from your blog, or are using it as part of your social media strategy for a business, you most certainly do. People relate to real people, so showing your personality to the world will be of benefit when you do get out and about connecting and interacting on your chosen social (and real-world) networks. 9. This guest post is by Tony Hastings of The Top 10 Blog. Purpose. Quality. Patience.
  • WRITTENT BLOG  |  WEDNESDAY, JANUARY 15, 2014
    [Social Media] 25 Battle-Tested Blogging Tips (Not for the Faint of Heart!)
    This will ensure your post is primed for sharing – and standing out – on social networks like Google+, Pinterest, and Facebook. You should never be overt or overly enthusiastic about it, but including the occasional hashtag in your post titles can improve your content’s performance on social media. It’s easy to start a blog. Seeing your content marketing efforts grow into a successful venture is a different matter entirely. There are an estimated 31 million bloggers in the United States alone! Define Your Unique Value Proposition. Think of your favorite blogger.
  • FIREBELLY  |  TUESDAY, MARCH 9, 2010
    [Social Media] The New Dork - Entrepreneur State of Mind
    Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read This Week | Main | Fans With Benefits: Add Value On Your Facebook Page » March 09, 2010 The New Dork - Entrepreneur State of Mind “Yeah, Now I’m in the Blogosphere. The video The New Dork-Entrepreneur State of Mind is a spoof of Jay-Z andAlicia Keys’ song Empire State of Mind , but with a particular spotlight on the world of social networking. Now I’m in the Twitterverse. Fans get so immersed. But I’m a nerd forever.” Your comment has not yet been posted.
  • SOCIALFISH  |  WEDNESDAY, MARCH 30, 2011
    [Social Media] Open Community Case Study – Empowering the Periphery
    Using its online community ALA Connect and social media, ALA has reached out to members and nonmembers, actively soliciting their feedback, ideas and participation. Community: American Library Association. The American Library Association (ALA) is the oldest and largest library association in the world. Its mission is: “To provide leadership for the development, promotion, and improvement of library and information services and the profession of librarianship in order to enhance learning and ensure access to information for all.”. Champion: Jenny Levine , ALA Strategy Guide.
  • SOCIALFISH  |  WEDNESDAY, MARCH 30, 2011
    [Social Media] Open Community Case Study – American Library Association
    Using its online community ALA Connect and social media, ALA has reached out to members and nonmembers, actively soliciting their feedback, ideas and participation. Community: American Library Association. The American Library Association (ALA) is the oldest and largest library association in the world. Its mission is: “To provide leadership for the development, promotion, and improvement of library and information services and the profession of librarianship in order to enhance learning and ensure access to information for all.”. Champion: Jenny Levine , ALA Strategy Guide.
  • BLOGGER XPERTISE  |  THURSDAY, JULY 26, 2012
    [Social Media] Tip: Transferring your Blogger blog and its images to a new.
    Social media. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Opinion Pieces. Templates. Contact Us. Follow by Email. Subscribe To. Posts. Posts. Comments. Comments. Google+ Followers. Upcoming Events. Join us for our free weekly Hangout On Air event called the Friday Request Line, providing Blogger discussion, assistance, and helpful suggestions. Register to join us on November 16 at 2:00pm EST. Search This Blog. Loading.
  • LOUIS GRAY  |  SATURDAY, MARCH 19, 2011
    [Social Media] For Digg and Other Web Services, 5 Years Can Be a Lifetime
    Almost five years later, Digg is an also ran in the Web news influence space, outpaced by real-time social media tools, and traffic was noted to be trending downward for years. added, "Digg, scarcely known a year ago, in the shadows of Web giants like Slashdot and CNet, has developed organically to be a real kingmaker for all media. TechCrunch's Sarah Lacy practically writes an epitaph today for Digg following news that the company's cofounder Kevin Rose, the face of the company since its inception, had resigned to pursue a new and unannounced startup. Same people.
  • SOCIAL WAYNE  |  MONDAY, APRIL 2, 2012
    [Social Media] Video: Community, Basketball Legends and the Lower 9th Ward During the 2012 NCAA Final Four in New Orleans
    Other activities we took part in along with enjoying the final four games includes: Buick’s Bracket Town, co-hosting the first ever Buick Final Four Social Media Meetup and meeting basketball legends: “The Big O” Oscar Robinson, Howard Garfinkel, Bill Raftery, Shaquille ‘Shaq’ O’Neal and Coach Mike Krzyzewski. While attending the 2012 NCAA Final Four in New Orleans with Buick , Hajj Flemings and myself wanted to visit the Lower 9th Ward to reflect on life, community and New Orleans after hurricane Katrina. Buick captured our thoughts as we visited the area.
  • KIKOLANI  |  FRIDAY, MARCH 29, 2013
    [Social Media] Fetching Friday – Resources Mashup & Funny Cute Animal Compilation
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. How to Get Testimonials for Your Business or Blog Using Twitter for Social Proof – Want to get testimonials from customers for your business or readers for your blog? Find out how to use Twitter as your source of social proof testimonials. Social Media / Social Networking. The Resources Mashup. This Week on Kikolani. Blogging / Content. Here’s how I did it. Business / Career.
  • JEFF ESPOSITO  |  MONDAY, SEPTEMBER 10, 2012
    [Social Media] Speech! Speech! 6 Ways You Can Sell It Like A Politician
    Her speech electrified social media platforms in ways I’ve rarely seen. As a dyed-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston.  A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers. This is a guest post from  Elissa Freeman. The speech is making a comeback. Actually, it never went away. Just ask Michelle Obama. Great speeches aren’t just for politicians. No, really.  I’m not kidding.
  • WAXING UNLYRICAL  |  FRIDAY, AUGUST 12, 2011
    [Social Media] How Not to Pitch (Insert Site Here)
    understand your site is all about social media and public relations, but I know that I can write an article that pretains to something about social media in the mobile phone world. This may be the crown jewel in my Wall of Shame for bad pitches thus far. Note what I’ve bolded … Hi. I’m <name>, I’m a tech writer and I’m looking for opportunities to contribute interesting and original articles to relevant blogs and websites like (insert site here). Let me know if this sounds of interest? Gotta love anything that gives you a laugh, right? Image: jox.
  • WWW.MASTERNEWMEDIA.ORG  |  FRIDAY, SEPTEMBER 24, 2010
    [Social Media] Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation
    Techmeme original editorial focus has been a very wide range of technology and media related news aggregated and filtered via the news service own software algorithms. While anyone can make content, the decision to gather it, and present it by trusted content curators has more risk, and therefore more value. " Can Curation Save Media Steve Rosenbuam - Business Insider 2) Automatic Filtering is not Curation Once you start aggregating content , it does not take much time to realize that unless you apply, even some kind of basic filtering to it, you are going to drown inside it.
  • WAXING UNLYRICAL  |  SATURDAY, JUNE 18, 2011
    [Social Media] On Love: Borne, Begotten and Blessed
    Priya has come a long way from her early days and now, as Director, Social Media for CRT/tanaka , is a force to be reckoned with in our industry. There are three things happening this weekend that make me a tad ruminative (and yes, that is a word, look it up ). My friend Priya Ramesh is getting married tonight. It is my maternal grandmother’s birth anniversary (that’s me with my grandma’s best friend). And tomorrow is Father’s Day. On the face of it, these three things don’t have anything in common. Yet they do. My grandmother aka “Didima&#.
  • SOCIALNOMICS  |  FRIDAY, APRIL 11, 2014
    [Social Media] Key success factors in viral videos marketing
    You can look at the video here: First, global corporation extensively investing in TV advertising use social media to give to their TV ads a 2 nd life. Laurent Donnier. 1 To measure the success of the commercials, we used a consistent set of statistic provided by Mashable Unruly Media Viral Video Chart ( [link] ). After watching hundreds and hundreds of the most successful commercial video, I identified four major current trends that make brands successful viral video producer. They buy YouTube sponsored video placement. Their latest ad was shared more than 3.5 kWBhP0EQ1lA.
  • WAXING UNLYRICAL  |  WEDNESDAY, OCTOBER 20, 2010
    [Social Media] 10 Reasons to Attend IABC/DC Metro's Silver Inkwell Awards Gala
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 10 Reasons to Attend IABC/DC Metro’s Silver Inkwell Awards Gala October 20th, 2010 Tweet Rhyme and reason I don’t know why us PR pros would need a reason to get together, eat, drink, be merry, and celebrate our colleagues’ successes… But apparently we do. Photo of the 2009 Silver Inkwell awards merriment courtesy Marvin T. Jones & Associates. Eat, drink and be merry. 9. Do the above and then do some networking with a twist. 8.
  • WRITTENT BLOG  |  TUESDAY, MARCH 25, 2014
    [Social Media] 5 Tricks to Win the Visual Content Game
    Image credit: Social Media Today. How do you feel about most of the websites you come across online? Can you tell why you like them? People are visual. Many even decide on a purchase based on what they see. 92.6% of people believe that visuals are a #1 factor that affects their purchase decision. 90 seconds of initial viewing is enough time to make a judgment about a product. 85% of the reason people decide to buy is based on color. Getting your visuals right in the digital age is important. If you don’t do it, your competitors will. know you are in the game to win. Green or red?
  • WEB METRICS GURU  |  FRIDAY, JUNE 25, 2010
    [Social Media] My New Logo
    But the truth is I’m even more the Social Media Metrics Guy, and the Art Guy as well. Over the last two years it’s become more apparent to me that while I’m associated with Web Analytics – I’ve moved beyond just doing Web Analytics (and Web Analytics, to be honest, has evolved as well). Still, alot of times friends will run this or that opportunity by me and say …  your the metrics guy … your the Web Metrics Guy.
  • PROBLOGGER  |  TUESDAY, DECEMBER 15, 2015
    [Social Media] Our Top Tips on Monetization: The Most Popular ProBlogger Posts of 2015
    If you were here yesterday, you would know I’m rounding up the most popular posts on ProBlogger this year in the categories of content , social media, general tips, and today’s crowd favourite: Monetization! hope if you missed them the first time around, that these posts push you in the right direction (or you learn something new you missed on initial reading!) Go forth and earn, my friends. The Full Blog Monetization Menu: 60 Ways to Make Money with Your Blog. Yes, sixty. Sixty whole ways of making money on or because of your blog. So comprehensive! Louisa tells all.
  • TWIST IMAGE  |  THURSDAY, OCTOBER 9, 2014
    [Social Media] The True Omni-Channel Is Convergence
    In the early days of the Internet, we tossed around the word "convergence" much in the same way that we toss around the words "social media" these days. End all" catchphrase to let the world know that soon, we would not have multiple media platforms. That soon, all media channels would converge via the Internet (TV would be the Internet, radio would be the Internet. Many massive media and telecommunications companies banked on this happening (remember that whole Time Warner AOL deal ?). media. media channel. media company.
  • THE MARKETING BLOG  |  WEDNESDAY, FEBRUARY 24, 2010
    [Social Media] Moving One Step Closer to Dream
    Home About In the Media Facebook will surge ahead in India Facebook vs Twitter (A Comparison) February 25, 2010.1:08 pm Moving One Step Closer to Dream Jump to Comments Dear Friends & Well-wishers, It has been a long time since we’ve been conversing through the medium of this blogging platform. Operating from NCR, [India] Iffort is a fresh firm which would help businesses in the areas of Digital marketing, New Media & Web-strategy. At themarketingblog , I’d continue to address topics on startup ecosystem, social media challenges & the conversation culture.
  • DANNY BROWN  |  TUESDAY, MAY 27, 2014
    [Social Media] The Dilution of Choice
    The Dilution of Choice originally appeared on Danny Brown - Social Media Marketing and Influence Marketing Blog - all rights reserved. What attracts you more – an image in a magazine or a 400-word text advertisement? Do you prefer short blog posts or longer ones? Do you watch short movies on YouTube, or longer? Do you prefer a one-sheet menu or a multi-page one at a restaurant? At a bar, is your preference for 100 bottles of liquor to choose from or a more specific collection? We spend a lot of our lives making decisions on decisions. Do we need so much choice all the time?
  • TWIST IMAGE  |  TUESDAY, MAY 6, 2014
    [Social Media] Why Did I Sell Twist Image (And Other Questions)?
    From there, it became a race to tell our team, our clients, the media, our family and friends in a world where the tweets started flying about five minutes after it was announced. On top of that, I can tell (based on media interviews, questions from team members and family) that there may be a few, unanswered questions about why we were making this move, at this moment in time. fell madly and deeply in love with social media, because it shifted marketing away from shouting at people, to creating real interactions between real human beings. media. media hacker.
  • MINDJUMPERS  |  THURSDAY, DECEMBER 16, 2010
    [Social Media] The 10 Key Mobile Trends for 2011
    Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. The cross-channel customer is also a multi-device consumer and smart phones play an increasing role in communication, networking, social media usage and entertainment. hours/week on social networks and 2.2 Buyouts and social purchasing power. Similar Posts: Facebook, Sharing, Social And Me. Everything You Need To Know About Social Media. hours on email.
  • COLIN ALSHEIMER  |  THURSDAY, NOVEMBER 19, 2009
    [Social Media] 9 iPhone Apps for the Introverted Socialite
    Colin Alsheimer Digital & New Media Strategist About Lifestream Contact How to Pitch Me Guest Post Guidelines Disclosures RSS Feed Twitter Facebook 9 iPhone Apps for the Introverted Socialite By Colin – 11/19/2009 Posted in: Social Media , Tools , internet marketing Share I'm going to let you in on a secret.  Which is interesting, because I do quite a bit of networking and socializing.  I like to think that the networking has served me well.  It's led to meeting many wonderful people, and helped me form some truly fantastic relationships.  Shared.@agardina
  • FEVER BEE  |  THURSDAY, OCTOBER 4, 2012
    [Social Media] The Endurance Of Niche Social Networks
    I don't think we should be fascinated by   the rise of niche social networks. think we should be fascinated by the endurance of niche social networks. They were here before the social media explosion, they're still going strong, and they will be here after it washes away.    You should worry less about social media platforms and more about how to create a unique group identity that other people set out.   Successful communities has very little to do with technology and a lot to do with developing a strong group identity.
  • TWIST IMAGE  |  THURSDAY, MAY 23, 2013
    [Social Media] Staggering Stats And The New Reality
    It turns out that people still - wrongly - think that CTRL ALT Delete is a book about social media (it isn''t). It was a book that I wrote to demonstrate how technology, media our new inter-connected changes the very fabric of what it means to be a brand, create marketing and the relationship between consumers and these brands. media. social media. Have you seen the CTRL ALT Delete experience yet? My latest book, CTRL ALT Delete , came out two days ago. It rarely does. CTRL ALT Delete is a book about business life. We can''t simple rattle them off.
  • DIVA MARKETING BLOG  |  FRIDAY, DECEMBER 11, 2009
    [Social Media] Digital Conversations Need New Talents To Talk To People
    My friend Caryl is getting started in social media. Social media = people. Remember the culture of (most) social networks is not based on who you know but what you share. 4. Returning often to the group will help people know you better, you them and increase your comfort level networking in the social web. 7. What advise would you give Caryl to help her feel more comfortable using LinkedIn and social networks? It's fair to say that Caryl is not a digital native but I felt for certain she'd feel right at home in the world of online conversations.
  • TWIST IMAGE  |  SUNDAY, NOVEMBER 17, 2013
    [Social Media] Rise Growth Hacker Marketer, Rise
    Brands like Uber , AirBnB , Dropbox , Instagram and many more Silicon Valley startup darlings have built magnificent and defendable brands without any of the traditional advertising fare and relying only on word of mouth within the social media channels as a form of awareness and validation. Instead, these people spend their entire day testing acquisition strategies and leveraging technologies like split A/B testing, web analytics and social listening tools to get people to try, share and loyally use their products and services. Some call it Growth Hacker Marketing. airbnb.
  • QUICK ONLINE TIPS  |  TUESDAY, DECEMBER 11, 2012
    [Social Media] 15 Tips to Get Best Deals on GOSF Cyber Wednesday
    Know more about them by following their social media accounts. Home > India > Tutorials How to get best deals in the Great Online Shopping Festival ( GOSF ) Cyber Wednesday starting on 12 December? There will be limited stocks and considering this the first time the event is held in India and with all the hype, chances are you might not be able to grab the best deals. GOSF is a great time for regular online buyers and first time online shoppers alike. GOSF Best Deals. There might be limited stocks (and people who read this article might be ready!) Will the Seller deliver?
  • JEFF ESPOSITO  |  FRIDAY, FEBRUARY 25, 2011
    [Social Media] Five for Friday
    I love short weeks, especially ones where they are jam packed with stuff to do.  On top of planning out some things at work, I also brewed the latest batch of my homebrew and guest lectured at my friend Ari Herzog ‘s social media class. Women, young adults are active ‘social animals’ – Now I am going to start this out by saying the headline writer should get a raise because this just drew me in. How to Survive the Social Crash – What would you do if all of your social networks went away? Let me know if I missed any articles. Read on….
  • PROBLOGGER  |  THURSDAY, DECEMBER 15, 2011
    [Social Media] When Should You Launch Your New Blog? [Complete or On the Go?]
    Set up social outposts. High on my list of priorities for a new blog would also be setting up social media outposts. My approach to social media as it relates to my blogs is that my blog is my home base, and around it I try to set up outposts, which are places where I have a presence as a way of supporting my home base. I’ve written more on home bases and outposts here. I’m regularly asked this question by PreBloggers: “How much work should I do on my blog before I launch it?” ” How many posts should it already have live?
  • NET-SAVVY EXECUTIVE  |  TUESDAY, JANUARY 3, 2012
    [Social Media] Revisiting 2011
    Like Means What People Think It Means and The Rise of the "Influence" Peddlers The labels attached to the metrics we get from social networks are a big part of the challenge of interpreting the data. Twitter Best in Events and Emergencies Emergency management pros started paying serious attention to social media in 2011—tsunamis, tornadoes, and popular uprisings command attention, after all. This goes well beyond social media and customer interactions, and I plan to explore its implications with clients in 2012. I'll have more on this topic soon.
  • PROBLOGGER  |  TUESDAY, JULY 8, 2014
    [Social Media] 5 Key Elements for a Successful Women’s Blog
    Stay out of it, and watch your words too: no “b g” or complaining (even passive aggressively) on blog posts or social media. Image via Flickr user Liquine. This is a guest contribution by Renee from  Beautifille.com. . This year marks 10 years of my blogging career, and after starting several women’s blogs (some successful, some not), and being an avid reader of them myself, I’ve learn the key elements in what makes a blog “make it” or not. Here they are. Key #1: Make Sure Your Blog is Visually Great. usually try not to generalize, but let’s face it: women like pretty things.
  • GEOFF LIVINGSTON  |  SUNDAY, SEPTEMBER 5, 2010
    [Social Media] Case Study: Tyson Foods Hunger Relief
    For the past three years, the company has focused on adding value to the community of those engaged in the fight against hunger by utilizing in-kind donations and social media resources to create awareness of hunger and those involved in the issue. In the first such effort, Tyson worked with the Social Media Club of Austin (TX), 501 Tech Club of Austin, and the Capital Area Food Bank of Texas. Online efforts have also strengthened mainstream media efforts, all of which generated more than 168 million impressions in 2009. Engagement. Results.
  • TWIST IMAGE  |  SUNDAY, MARCH 24, 2013
    [Social Media] The Merits Of "Like" When It Comes To Real Relationships In Marketing
    Currently, he's writing for MediaPost and The Guardian along with co-hosting the NPR weekly program On The Media. on the media. online social network. social media. Episode #350 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #350 of Six Pixels Of Separation - The Twist Image Podcast. There's a new book in town about marketing, advertising and where it all needs to go. For 25 years, Advertising Age ran Garfield's column, AdReview. In short, it was a must-read. Levy is an agency guy. blogging.
  • WAXING UNLYRICAL  |  WEDNESDAY, NOVEMBER 17, 2010
    [Social Media] Judging A Blog Post By Its Cover
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Judging A Blog Post By Its Cover November 17th, 2010 Tweet This is part of the Blogging for Grasshoppers series Judging a book by its cover As I’ve been trying to pay more attention to writing more often, writing well more often, and sharing more good writing, I’ve been thinking a lot about writing. D’oh, you say. On that note, diversifying media can add appeal too, like adding mini video or audio casts. Image: U.S. Great post.
  • PROBLOGGER  |  MONDAY, JUNE 2, 2014
    [Social Media] Theme Week: Publish Your Blog Post Without SEO, and 1000s of Visits Will Be Forever Lost
    In fact, the data backs this up – social sharing half-lives across networks are <7 hours. The vast majority of content consumed on the web isn’t actually found through social media. In fact, the largest driver of traffic to web content (outside of direct navigation) is still the same source it was 3, 5, and 10 years ago, and remarkably, in spite (or perhaps in part because) of the rise of social & mobile, this source is still growing. The vast majority of visitors who come via social have a browsing-focused intent. There is another way.
  • GREG VERDINO  |  TUESDAY, MAY 12, 2009
    [Social Media] Greg Verdino: Best Buy CMO on digital and social marketing
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « All marketers really need to know about social media | Main | GyPSii: all-in-one social networking for the iPhone » Best Buy CMO on digital and social marketing The importance of listening , and engaging with customers directly in an open and honest way. The realizations that a great customer experience is the best marketing money cant buy , and that brands are inherently social.
  • TWIST IMAGE  |  THURSDAY, NOVEMBER 7, 2013
    [Social Media] Always Impress The Band
    There was only a handful of speakers and my role was to talk about personal branding and the power of new media to share who you are with the world. I did not take the invitation lightly. new media. social media. My first speaking gig. It happened a little over seven years ago. It wasn''t really my first speaking gig, so much as my first "real" speaking gig. I was asked to take part in a full-day leadership event that was being headlined by Dr. Phil. worked tireless for months on the content, the visuals and the mechanics of the event. content. dr phil.
  • NOWSOURCING  |  THURSDAY, SEPTEMBER 27, 2012
    [Social Media] This Week in Infographics: Beer and College, Sounds About Right
    Next, we take a look at some of the most “social” colleges. More specifically, this infographic highlights what colleges rank the highest in terms of different popular social media sites. The Science of Beer Goggles by Free Dating.co.uk. 2 – The Most Social Colleges. This week we start off by taking a look at the science behind the infamous beer goggles. If you don’t know what beer goggles are, then let me enlighten you. This infographic highlights the science behind them and what really happens when you drink a little too much. Blog Featured
  • SOCIALNOMICS  |  WEDNESDAY, OCTOBER 17, 2012
    [Social Media] 9 Must-Follow Twitter Feeds for Surviving College Life
    But if you’re an active social media user, you can navigate your education easily if you read the right news. College life is hard. Classes, parties, and financial aid can go from happiness to headache in a heartbeat. Don’t know where to start? Don’t worry. We’ve got you covered. From financial aid to funny, here are nine must-follow Twitter feeds for surviving college life. YourSchool. If you’re going to have Twitter and be in college, you need to follow your school. You’ll stay abreast of campus news, inclement weather updates, and learn who else on campus tweets. NYTEdLife.
  • PROBLOGGER  |  SATURDAY, DECEMBER 31, 2011
    [Social Media] 12 Essential Tips for Revitalising Your Blog in 2012
    Speaking of different content media, a lot of bloggers get so overwhelmed with different traffic methods and writing techniques that they fail to realize that they could be putting their efforts to a medium they might be better (or more comfortable) at. Interviews add instant social proof to what you are saying, and if you can even add small parts of an interview to back up your own claims, readers will appreciate it. Add social proof where it matters. This type of social proof is often as powerful as a big Facebook following, and it’s much easier to get legitimately!
  • CHRIS BROGAN  |  THURSDAY, APRIL 10, 2014
    [Social Media] The Single Most Effective Change I Made to My Digital Presence
    People ask me quite often whether the world of social media has changed much. What’s Changed In Social Media. The answer is yes. It’s changed a lot. There are lots of details to think about. I’ll give you those. But I also wanted to share the single most effective change I made to my digital presence. Here’s a quick list: Then: conversational. Now: promotional. Then: thoughtful sharing. Now: shovel it over the wall. Then: “I’m hungry for lots of great information.” ” Now: “I’m drowning in information.”
  • CONVINCE & CONVERT  |  TUESDAY, JANUARY 12, 2016
    [Social Media] The State of Hate and Why You Should Embrace Complaints
    Answering customer complaints in social media, review sites, and forums blows their minds and wins their hearts. Image via BigStockPhoto.com. If it feels like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, you’re right. But the rise of customer complaints represents a huge opportunity. That’s why I wrote my new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers. Thanks. Hugging your haters makes business sense. Ignoring complaints decreases customer advocacy. It makes sense, right?
  • DANNY BROWN  |  FRIDAY, JULY 2, 2010
    [Social Media] Leaving Your Comfort Zone - Danny Brown
    You might also like: Using Social Media Right – For You Monitor your Twitter Niche with Monitter Picking Your Fights Tags: Business , comfort zones , growth 32 voices - share yours! In fact, "learning social media, out of my job and comfort zone" is what I use as the subhead on my blog.I Then I began my deep dive into learning and applying social media, reawakening a passion for life that is now taking me in exciting new directions. Im now engaged half-time to set up and be the voice of a Canadian business across several social media channels.
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