CONVINCE & CONVERT | MONDAY, JUNE 25, 2012
[Social Media] The Power of Storytelling
The Power of Storytelling is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Sometimes this notion of “storytelling” in business seems folly, conjuring up thoughts of bedtime, folklore, embellished narrative, and performance art. It reminds me of entertaining my young children on long car rides by listening to Kipling’s take on how the camel got his hump. Spoiler: The camel was a jerk, and that hump was a magic curse.). In Content Rules (newly in paperback!), So how do you pull stories out of your own organization?
FIFTH GEAR ANALYTICS | FRIDAY, AUGUST 20, 2010
[Social Media] Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 2 of 2)
You have these grandiose ideas of making a super-duper, fire breathing, social media site within 2 weeks. Megan Jasinski. In the first of these two posts , we talked about the marketing marathon. I outlined how to define your business objectives and tap into your Marketing Analytics Coaches before you start the big race. Now start sharing your objectives and plans with your operational partners – in a kick-off meeting of sorts. The more they know about the big picture and what your main goals are, the better they will be in supporting you to meet your marketing goals. Tweet This!
DIVA MARKETING BLOG | WEDNESDAY, JUNE 6, 2012
[Social Media] Pinterest Before You Begin To Pin
Like every other social network (inclding blogs) Pinterest helps you continue to tell the stories/promise/values behind your brand including the people who are its heart e.g. clients/customers, donors, volunteers and staff, etc. Review your social media strategy as well as marketing strategy. Identify content that is 'pinable' on your site and social platforms. The second question, almost before another breath is taken, is "What can we pin?" . Keep Pinterest in perspective. End of story. Beginning of story. Of course it has to support goals. see below.). Goals II.
TWIST IMAGE | SUNDAY, JANUARY 8, 2012
[Social Media] Spin Sucks With Gini Dietrich
For the most part it has to do with the fact that they are either not focused or there is no relationship between the PR professional and the media outlet. media hacks. online social network. social media 101. social media marketing. Episode #287 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Why do most PR pitches suck? They very fabric of what it means to be a communications professional is changing, adapting and morphing. Leading this charge/change is Gini Dietrich. Enjoy the conversation.
TWIST IMAGE | MONDAY, JANUARY 30, 2012
[Social Media] Blogging Is Dead. Here We Go Again
500 brands have killed their Blog is more likely connected to a lack of vision and conversion model than the popularity of a Social Media platform. social media. Less and less of the Inc. 500 are Blogging. Blogging is dying. ReadWriteWeb 's post, Blogging Declines Across the Inc. 500 , was bound for linkbait heaven. Who doesn't love dumping on a once popular platform - especially when it looks like it is being abandoned by corporate America and the bigger brands? 500 has found a huge drop in the number of companies maintaining corporate blogs over the past year.
TRADESMEN INSIGHTS | TUESDAY, JULY 2, 2013
[Social Media] Manufacturers: What are you Trying to Accomplish With Your Content Marketing?
'So you’re creating content and are using both traditional as well as social media to get the word out. Marketing Tips Social Marketing Traditional Marketing content marketing for manufacturers content marketing metrics contnet marketing metrics for manufacturers heidi cohen The key question is, what are you trying to accomplish? Have you set goals and identified the appropriate target market you want to go after? recent article by Heidi Cohen, 53 Actionable Content Marketing Metrics caught my eye. Her metrics support your content marketing goals. Build your brand.
SOCIALFISH | TUESDAY, OCTOBER 2, 2012
[Social Media] [Exclusive] 5 factors driving the launch strategy of associationsnow.com
This post was written for SocialFish by Julie Shoop, Vice President and Editor-in-Chief of Associations Now and Andrew Hanelly, VP of Digital Experience at TMG Custom Media on the thinking behind the newly launched associationsnow.com. But they also said they had less time to read, needed more frequent updates, spent more hours online and in social media, and wanted content to be available in various formats. As the dust begins to settle from the recently launched (as of this week, 10/1!) Associations Now on the desktop. Associations Now on a tablet.
TWIST IMAGE | THURSDAY, MAY 15, 2014
[Social Media] The End Of Showrooming (And Webrooming)
Consumers don''t stop and think about a separation between a physical store, the website, the mobile experience, how the brand interacts on social media and beyond. So, instead of thinking about a Web strategy, an e-commerce strategy, a social media strategy, a mobile strategy, etc. social media. social media strategy. 'We are never going to solve for true consumer-centricity, if we keep acting like this. First, we had "showrooming." Now, we have "webrooming." Brands. we have a problem. Outstanding, isn''t it? amazon.
TWIST IMAGE | SUNDAY, JANUARY 12, 2014
[Social Media] A New Era Of Marketing Has Arrived In The Age Of Context
The book was prescient, and was key in helping brands to better understand the power of blogs and how to actually implement a lot of the thinking that came out of The Cluetrain Manifesto (widely regarded as the starting point of social media). social media. 'Episode #392 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When it comes to technology evangelism, it''s hard not to think about people like Shel Israel and Robert Scoble. The Internet is no longer just a more interactive screen than television. age of context.
TWIST IMAGE | SUNDAY, DECEMBER 18, 2011
[Social Media] Brand Against The Machine
media hacks. online social network. social media 101. social media marketing. Episode #284 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Brands act like machines because brands are not people. That seems obvious enough, but John Morgan is here to explain how brands are still made up of people and how we all interact can change not only the face of marketing, but the business landscape. and more like us. Enjoy the conversation. bite size edits. blogging. blue sky factory. book oven. business book.
DANNY BROWN | SUNDAY, JUNE 6, 2010
[Social Media] Posterous Grows Up as a Blogging Platform - Danny Brown
Nor are there options for plug-ins that a WordPress blog offers, which can really turn a blog into a free-standing social hub. and Why It's the Best Premium WordPress Theme The Indecision of Being a Blogger Quick Question on Posterous Tags: blogging , posterous , social media 20 voices - share yours! Ileane Speaks´s most recent blog post.Top 5 Social Media Extensions for Chrome =-. Share 1 save I’ve loved the idea of Posterous from the start. One of the biggest things that puts many folks off from starting a blog is often the time commitment needed. Yet
GREG VERDINO | WEDNESDAY, MARCH 31, 2010
[Social Media] Greg Verdino: PSFK Conference NY: are you attending? You should be.
Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « What is content? This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer. Pre-Order from AMAZON Pre-Order from BARNES & NOBLE Pre-Order from BORDERS Downoad My eBook Download my FREE marketing and social media eBook. You should be. You should be.
GET SOCIAL PR | SATURDAY, MAY 14, 2011
[Social Media] PR Strategy: The future ain’t what it used to be
With social media tools aplenty and the changing behaviors of savvy consumers, companies that want to connect with them must build PR strategy with social and search in mind. Yogi Berra was famous for giving us one-liners that seems a little off, but always apropos. And when we think of public relations campaign strategies in a new digital world, the future [really] ain’t what it used to be. Today, I want to focus on search, specifically the process of backlinking. Just a few short years ago, backlinking wasn’t important. It wasn’t talked about.
GEOFF LIVINGSTON | WEDNESDAY, OCTOBER 6, 2010
[Social Media] Case Study: Plum Village Builds an Online Sangha
The Unified Buddhist Church, commonly known as the Plum Village International Sangha and personified in Zen Master Thich Nhat Hanh, launched a social media presence approximately one year prior to a 2009 U.S. “The goal was not lofty, but simply to put the voice of Thich Nhat Hanh into the new social media environment, said the online architect of the effort, Kenley Neufeld , who is a lay practitioner ordained in the Unified Buddhist Church. The social media efforts were integrated into our email distribution lists and on the traditional web pages.
JACOB MORGAN | WEDNESDAY, JULY 30, 2014
[Social Media] Privacy is Dead and We Killed it
I’ve just talked about social media data above but what about your health records, browsing habits, purchases, financial data, or employment information? Although some of these forms of data might be considered to be more secure than others many social media users are actually publicly sharing this information online on their Facebook pages, Twitter accounts, Instagram photos, Foursquare check-ins, Linkedin profiles, or anywhere else you can think of. to use social technologies without we don’t want being able to see our information. What gives?
VIPER CHILL | MONDAY, JUNE 21, 2010
[Social Media] Getting Mass Traffic from StumbleUpon: A Definitive Guide
You are here: ViperChill » Social Media » Getting Mass Traffic from StumbleUpon: A Definitive Guide Getting Mass Traffic from StumbleUpon: A Definitive Guide Written by Glen, this post has 83 Comments Many bloggers end up having a love-hate relationship with StumbleUpon. Here are some examples of popular avatars in the social media space: It is up to you whether you want to use an ‘avatar’ style picture like this or a picture of your face. really appreciate this post, because I’m ready to add a new social media outlet to my marketing mix.
ENGAGING BRAND | THURSDAY, MAY 15, 2014
[Social Media] How to Know You Are Doing The Right Job
The social media world loves dignity - both in success and in defeat. 'When you close the lid on your computer tonight, there is only one question to ask. Success comes from hard work; hard work on doing something you love towards your goal. Tweet this ). We spend a lot of time wondering what the customer wants, delighting the customer.quite rightly. But the easiest way to do that is to be the most loyal customer of what you do. . Here is a little checklist to ask yourself to see whether you are proud of your work. P = Purpose. R = Rewarding. O = Own. U = Understand. D = Dignity.
KIKOLANI | FRIDAY, NOVEMBER 18, 2011
[Social Media] Fetching Friday – Resources Mashup & Petting Owls
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The secret is to tap into the power, speed and instant accessibility of social media. Social Media / Social Networking. 10 Reasons Why I Opted-Out of Klout – Reasons why one social media persona decided to leave Klout which links to a post on how to do so yourself if you so choose. The Resources Mashup. Blogging / Writing. It’s probably in these recaps!
SPIN SUCKS | THURSDAY, MARCH 10, 2011
[Social Media] Curiosity: An Essential in Every PR Pro’s Toolkit
As digital PR specialist at Mall of America , Lisa Grimm ’s time is devoted to developing and implementing social media strategy, community management and other marketing communications initiatives. Lisa Grimm has a strong background in integrated marketing communications, branding, public relations and emerging media. As digital PR specialist at Mall of America , Lisa’s time is devoted to developing and implementing social media strategy, community management and other marketing communications initiatives. What a lovely anecdote and framework for living.
BLUE FOCUS MARKETING | THURSDAY, MAY 22, 2014
[Social Media] Announcing #SocSales Jam 6/10: The Ultimate Social Sales Playbook (LIVE)
'I am pleased to announce I will be joining 21 of the world’s most influential social sales experts during a one-hour #SocSales Twitter Jam on Tuesday, June 10th, at 2:00 pm ET. . Experts including Craig Elias , Jeb Blount Jeffrey Gitomer , Jeffrey Shanks , Jill Rowley , Matt Heinz, Vanessa Dimauro and I will share proven social sales plays for achieving maximum reach, results and revenue. Moderated by KiteDesk CRO Sean Burke, we’ll address questions such as: What are real examples of situations where social selling produced results? Register today at bit.ly/SocSalesJam.
WRITTENT BLOG | FRIDAY, JUNE 20, 2014
[Social Media] Maximize Blog Traffic with Top 27 SEO Plugins
An all-round plugin that makes it easy to manage title tags, keywords, meta data, links, canonicalization, social media markup, and a whole lot more. WP Social SEO Booster. WP Social is designed to boost rankings in Google. This plugin works to improve rankings and click-through rates in Google and on social sites. Sociable makes websites social. Social Locker. Having trouble getting visitors to click the social buttons on your blog pages? Social Locker addresses this problem by motivating people to like, tweet, share, etc. YARPP.
GEOFF LIVINGSTON | TUESDAY, OCTOBER 16, 2012
[Social Media] Creative Destruction in Marketing
Schumpeter’s economic theory of creative destruction means more now as we seek to apply norms and rules to all that is social and the way we interact. Without creativity, we cannot differentiate from the machine of automated digital communications and me, too approaches to search, social and content. It flies in the face of the social media purist’s beliefs about how it should be done, from automation to semi-private blogger gatherings. Image by Lost Star. The movement towards data-driven marketing makes creativity the most important asset they can offer.
JACOB MORGAN | TUESDAY, MAY 31, 2011
[Social Media] Writing a Book on Enterprise Collaboration (Enterprise 2.0) With McGraw Hill!
We have seen quite a few social media books published over the past few months on social media and customer facing social strategy; but in my opinion (and many of my friends and colleagues agree) there is a lack of resources for organizations looking to deploy these social and collaborative tools internally for their employees (commonly referred to as enterprise 2.0); that’s exactly what this book is going to be about. Here we will also cover things such as resistance, governance, and the adaptive social business framework.
CONVINCE & CONVERT | SUNDAY, AUGUST 25, 2013
[Social Media] Websites Will Become the AM Radio of the Internet
The impact of these apps on their purchase decisions is greater than recommendations from blogs and social media, and from manufacturers’ websites or email. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. Websites Will Become the AM Radio of the Internet is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. The Fragmentation of Brand Value.
BLUE FOCUS MARKETING | TUESDAY, AUGUST 12, 2014
[Social Media] Listen to the Voice of Your Employees #SocBiz #HR #IBM
The entire book is very well organized and paints a vivid picture of how analytics can be used in todays social businesses, offering a detailed history of the kinds of changes the skillful deployment of big data can bring. At Blue Focus Marketing (@ BlueFocus ), we have had the privilege of enjoying an ongoing conversation with IBM regarding employee development and retention in social business, having featured the brands success story in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The Enterprise Social Pulse Program.
SOSHABLE | TUESDAY, OCTOBER 22, 2013
[Social Media] Why Facebook’s New Publishing Tool is a Threat to Twitter
Facebook is already the highest traffic-sending social media site out there, but those numbers are misleading. They are banking on major media outlets to pay them for more exposure. If they can take dollars from publishers, television, and other media outlets, it could hurt Twitter in their bread and butter business. If they can take over media promotions as well, Twitter might be left with a big chunk of their advertising dollars (as well as their hopes for the future) heading to their nemesis. How to Use Social Media When on Vacation.
SOSHABLE | SATURDAY, AUGUST 17, 2013
[Social Media] Is Your Mobile Social Campaign Up to Snuff?
When you launch a campaign to market anything through social media, a major part of the process is the use of apps. The above are some apps that can help take your social media campaigns to the next level. Why Hotels Should Be Embracing Social Media. Don’t waste those screens: these social TV apps help you tap into the modern viewer. In which a Groupon employee blackmails a restaurant: This… Featured FourSquare Guest Post Local Mobile Social Offbeat business Customer flickr Foursquare groupon marketing Socia Twitter yelp
TRADESMEN INSIGHTS | TUESDAY, OCTOBER 2, 2012
[Social Media] Are You Using LinkedIn to Drive Blog Traffic?
From a B-to-B perspective, I believe LinkedIn is probably one of the best and most under-used tools in social media. Chances are if someone likes what I have to say, they will share it with others not only on LinkedIn, but on other social platforms. Marketing Tips Marketing Tools Social Marketing b to b use of linkedin use linkedin to drive blog trafficThink about it. You normally link with people who have similar business interests. Why not let them know your thoughts on subjects using your blog content as one of those sources? Don’t waste an opportunity.
ARI HERZOG | FRIDAY, MARCH 4, 2011
[Social Media] Working It
Ari] seems like he wants to get on in life and he is a city councillor – but he spends time on this social media stuff – almost like he is working on a thesis or something. Rafting photo by Jordan. Answering my call to action earlier this week, David Bennett stung me with his response. I’m not working on a thesis. But I know why David writes that. I’m working to succeed in something that is bigger than me. am working to define my brand and my services succinctly that anyone can understand who I am and what I do. am not working at an organization. Strategy branding
CONVINCE & CONVERT | THURSDAY, JULY 26, 2012
[Social Media] How to Be the Architect of a Passionate Community
The talk was well received and mainly focused on how we can utilize the communication tools we have today to inspire change and social good around the world. Since that talk though, I’ve started thinking about rooting that back to general community/social media management. common mistake that social media managers and coordinators fall into is trying to be everything to their community in order to satisfy their buzzword quota (i.e. He sticks to his entrepreneurial roots as the founder of the global social good campaign, Tweet Drive. Be a resource.
CREATIVE RAMBLINGS | TUESDAY, OCTOBER 29, 2013
[Social Media] Guest post: 5 tools to make life easier for busy bloggers
For the rest of us, here are five tools that can help you save time with your blogging (and social media management, posting, analyses and everything else blogging entails). You need to research information, upload images and manage a handful of social media accounts. 'The following is a guest post by Elizabeth Phillips. Her bio is at the end of the article. While the life of a blogger may seem glam to the average reader, the truth is that blogging makes a busy life that much busier. For those few bloggers who do get to sip coffee all day, I envy you.
CONVINCE & CONVERT | FRIDAY, SEPTEMBER 21, 2012
[Social Media] 2tor Paves the Way for Online Education and Community Building
Two team members from the online education company 2tor join Jay Baer and Eric Boggs on the Social Pros Podcast this week – Alexa Scordato , Director of Communications & Social Media, and Harrison Kratz , Community Manager for the MBA@UNC program. Click to read more » Social Pros Podcast 2tor alexa scordato community management harrison kratz higher education mba@unc online education online learning Social ProsAlexa Scordato, 2tor @alexa. Harrison Kratz, 2tor @kratzpr. Now, they partner with rigorous higher education programs like UNC, USC, and.
ENGAGING BRAND | WEDNESDAY, APRIL 23, 2014
[Social Media] Show 482 - Mike Sansone on Creating Successful Business Models
'The Engaging Brand podcast covers social marketing , business ideas and brand marketing tips. Remember as a subscriber you can download 30 Lessons on Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob. How social media means entrepreneurs must have a greater focus. The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips. Remember as a subscriber you can download 30 Lessons on Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob. Pod Casts
KIKOLANI | THURSDAY, NOVEMBER 25, 2010
[Social Media] Fetching Friday – Resources Mashup, Black Friday & Cyber Monday Blogging Sales
The future of Facebook email and the social inbox – thoughts on a unified messaging system. Cash connections – who invested in social media? look at the past 12 months of Google changes in local, mobile, and social search as well as integrated search results and search speed. Segmenting social traffic in Google Analytics – a guide to learning more about your social media referrers. Social Media / Social Networking. secrets of social media conversion – infographic plus all of the juicy details.
SPIN SUCKS | THURSDAY, SEPTEMBER 22, 2011
[Social Media] Four Ways to Deal with your Dangerously Educated Client
My clients might read my blog and learn a lot about social media and marketing. Ken Mueller is the proprietor of Inkling Media , with 30 years of experience in the media industry. Today’s guest post is written by Ken Mueller. m a technical moron. That sound you hear is Gini yelling, “A-freaking-men!”). spent 13 years in NYC, and part of my job was helping radio stations set up live broadcasts from our facility. Their tech people would call me and ask technical questions. Then I had to admit that I was merely parroting what my tech person had told me.
WHAT SPINKS THINKS | MONDAY, OCTOBER 26, 2009
[Social Media] Mentor Monday: The Wrong Way to Mentorship
The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals Mentor Monday: The Wrong Way to Mentorship Photo cred: Miles Tsang Having a mentor is a privilege. It should not be taken advantage of. If you want to build a healthy mentorship, here are some things you SHOULDN’T do: 1. Do not approach someone to be your mentor with a one sided agenda. Some mentors may not expect anything in return for their advice but that’s not something you should assume. Take Sarah Merion and Lewis Howes as a perfect example of a mutually beneficial mentorship.
DANNY BROWN | WEDNESDAY, NOVEMBER 2, 2011
[Social Media] Looking After Business and the Real Profit Makers
Looking After Business and the Real Profit Makers originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. If I asked you the most important part of your business, what would you say? Marketing? Perhaps advertising or sales? Now what if I said they’re all irrelevant? What if I said you don’t need sales to be successful? You’d probably say (fairly sarcastically), “Why not just hand my business over to my competitors while I’m at it?”. you might say. But satisfied?
DANNY BROWN | TUESDAY, MAY 10, 2011
[Social Media] Doucheblogs and Spin Doctors Redux
Held between May 24 and May 26, it’s a gathering of bloggers, new media folks and businesses who are looking to understand how this platform fits in with today’s marketplace. Doucheblogs and Spin Doctors Redux originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. So as my friend Gini Dietrich mentioned in her post Doucheblogs and Spin Doctors yesterday, we’ll be presenting a session at this year’s BlogWorld Expo in New York.
THE RELATIONSHIP ECONOMY | MONDAY, FEBRUARY 20, 2012
[Social Media] Chasing Engagement With Ads Is A Waste
As all this social stuff continues to accelerate in both adoption and advancement one would think that advertisers ought to examine their thinking. Every major and local brand is rushing into social media, Facebook Fan Pages and every social tool available. Would you spend $12.4 Billion a year on ads that no one sees? advertisers spend nearly $40 billion a year for online advertisements, but 31% of their ads are never seen. That means $12.4 billion will be wasted on U.S. online ads this year. That sounds ominous for the health of Web content. How about you?
THE RELATIONSHIP ECONOMY | THURSDAY, DECEMBER 22, 2011
[Social Media] The Wrong Social Predictions
As the end of the year approaches predictions about next year’s key social technology trends arrive from the pundits. It as if the “mirror on the wall” reflecting the past developments turns into “fortune telling of future developments” There are a lot of fortune tellers with different perspectives to justify their predictions and the media, both old and new, elevate these predictions and the masses stand in awe of the predictions and those that predict. Dion Hinchcliffe just posted his 12 social business predictions for 2012.
THE RELATIONSHIP ECONOMY | SUNDAY, DECEMBER 12, 2010
[Social Media] Wasting Social Productivity
While all things social are being touted as innovative ways to “produce things the reality is that all things social are currently non-productive. You might say that social is much more productive than traditional advertising and marketing methods. Does the increase in hiring people with knowledge about all things social represent more production? So we must begin to ask how can we use all things social to improve productivity gains? We wonder why much of the on-line dialog about social media is about ROI. Send article as PDF.
THE RELATIONSHIP ECONOMY | SATURDAY, JUNE 19, 2010
[Social Media] Feeling the Cluster Funk?
While occasional cleansing, in a Schumpeterian sense, is good for industries, the extreme volatility takes a horrendous toll on that invisible turbine of the economic engine – social fabric. About Dan: Dan Robles is the Director of The Ingenesist Project, a private think tank in Seattle that predicts and specifies elements of the next economic paradigm as built on a platform of social media. Series Navigation «Crowdsourcing The New Exploitation Nielsen & McKinsey: Another Social Shift?» Uhmmm…sorry to break the news, it ain’t gunna happen.
THE RELATIONSHIP ECONOMY | MONDAY, AUGUST 9, 2010
[Social Media] Social Strategy Comes After Philosophy!
It is obvious that organizations now focusing on “social strategies have indeed got the “cart before the horse. According to a recent survey by the Internet Advertising Bureau, only a fifth of marketers in well know organizations view social media as a core element of their marketing strategy. One reason quoted by the report is the difficulty of demonstrating return on investment, but yet everyday we’re seeing a proliferation of opinions about “social strategies as the core for effectively using all things social. Are you ready?
CONVINCE & CONVERT | SATURDAY, SEPTEMBER 1, 2012
[Social Media] One Social Thing Wrapup – Week of August 27th
Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Click to read more » One Social ThingIf we use your idea in an edition, I’ll send you a signed copy of my book. Thanks! – Jay. What was the big issue of.
CONVINCE & CONVERT | SATURDAY, SEPTEMBER 1, 2012
[Social Media] One Social Thing Wrapup – Week of August 27th
Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Click to read more » One Social ThingIf we use your idea in an edition, I’ll send you a signed copy of my book. Thanks! – Jay. What was the big issue of.
KIKOLANI | THURSDAY, MARCH 24, 2011
[Social Media] Fetching Friday – Resources Mashup & Red Pandas
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. 17 ways to grow your blog from top bloggers – best blogging tips from the finalists of the Top 10 Social Media Blogs contest. Social Media / Social Networking. How to remove your name and profile picture from Facebook’s Social Ads – the privacy setting you need to make if you don’t want to show up in Facebook ads. The Resources Mashup. Red Pandas. Enjoy!
WAXING UNLYRICAL | MONDAY, MARCH 11, 2013
[Social Media] Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)
Richard very generously offered to give away a second copy of Share This , the excellent “social media handbook for PR” published by CIPR (it sold so well in Europe that Share This Too will soon be published ). Who got all messed up by switching back to Daylight Savings Time yesterday? Come on, it’s ok to admit it. Last week we were lucky enough to get Richard Bagnall of Gorkana back for a follow-up to his previous appearance on #measurePR. We had quite a few new folk attending the chat, which I always love to see. Here are a few excerpts. Thank you!
GEOFF LIVINGSTON | TUESDAY, NOVEMBER 8, 2011
[Social Media] Give to the Max
Today, 1300 Washington area nonprofits will be fundraising, and experimenting with social media tools in a collective training exercise and contest. You will see a wide variety of creative tactics and approaches to winning, all using social media tools. The event is part of Digital Capital Week or DCWEEK , the current festival bringing together the region’s designers, developers, entrepreneurs, technologists and social innovators. After five months of planning and hard work, Give to the Max Day is here. More than $ 140,000 in awards are available.
SOCIALNOMICS | WEDNESDAY, FEBRUARY 15, 2012
[Social Media] The Power of foursquare: Best Practices from Carmine Gallo, author of The Power of foursquare
Our friends, followers and customers learned the importance of incorporating foursquare, the fastest growing location-based service, into their social media marketing efforts. recalled the excitement about the vast opportunities related to location-based networks like foursquare when Mike Schneider discussed key takeaways from his book Location-Based Marketing for Dummies at our Awareness Social Media Business Summit. Social Media Marketing Best Practices and Social Media Marketing Mavens pages, and in our LinkedIn Social Media Marketing Mavens Group.
SOCIALFISH | WEDNESDAY, JANUARY 7, 2015
[Social Media] The Stories We Tell Ourselves
We tried out social media marketing, email marketing and web marketing. Why does the business media keep showing us examples of all these small little startups that hit the web with an idea and overnight they are catapulted into fame and fortune? 'Storytelling is catching on inside of association circles and beyond. Is it the next new fad or is there really something to it? Each tactic brought a tiny bit of growth. tiny bit of growth for a lot of work and still overall penetration is roughly the same as it was a years ago. What is going on? How about that email open rate?
NOWSOURCING | TUESDAY, JULY 19, 2011
[Social Media] Harry Potter and Unexpected Internet Publicity
Email and social media sites like Facebook, Twitter, and Google+ make it easier than ever to quickly spread the word. Luckily, the social media team behind the Harry Potter series understands this phenomenon. Most children’s parents have either not seen these photos, or they follow celebrity gossip enough to understand that the media loves to report when celebrities break the high standards set for them by society. The internet is without a doubt the most unpredictable form of publicity out there. Anyone can instantly read what has been published.
ARI HERZOG | WEDNESDAY, DECEMBER 1, 2010
[Social Media] 1 Word to Describe 2010 and 2011
Looking back at social media tips I’ve shared on this blog… I pondered if blogging should be scheduled , I dissected Britney Spears on Twitter , I elaborated why your quest to gain Facebook fans is silly , I decided I would openly network on Facebook , I explained why I left Foursquare , I shared how to reduce your email inbox , and I questioned how to define social media. Explain why you’re choosing that word. Now, imagine it’s one year from today, what would you like the word to be that captures 2011 for you? My word for 2010 is discovery.
SOCIALFISH | FRIDAY, SEPTEMBER 20, 2013
[Social Media] How Does Your Department Support Your Culture?
You all are partially responsible for Maddie and me writing Humanize–we saw that implementing social media required some shifts in culture if it was going to work. 'Back in July, over on the JamieNotter.com blog, I caught the attention of quite a few Human Resources people by sending an “ open letter” to HR , in which I effectively “broke up” with HR and told them I was going to go ahead and reinvent HR on my own, with or without their help. Let me be clear: I don’t think HR is evil, nor do I think they are incompetent. What about you, IT?
GEOFF LIVINGSTON | WEDNESDAY, MARCH 19, 2014
[Social Media] Easing Up on the Blog Throttle
Moving forward, online credibility will come from major initiatives like xPotomac , novels, books, photos, events and certain social networks. There is one exception, and that would be if I were to start blogging about social media marketing again three or four times a week. Frankly, I struggle writing one or two social media posts a week on the Vocus blog and here. Nor do I think that would be a smart business decision for Tenacity5 Media , and how I envision media evolving. 'A tension exists in my business life. So I’m going to blog less.
JEFF ESPOSITO | FRIDAY, SEPTEMBER 28, 2012
[Social Media] Tacky Tweet, Cookies and do you need a check-up?
Is it time for a social media check-up? Sure social media programs have been set up and are rolling along – question is, are they just there to get by? Happy Friday everyone! can say that no matter how much I love the NFL, I am still not sure I really like Thursday Night Football. Sure it is great for Thanksgiving, but every week? Not so much. How was your week? m looking forward to the weekend filled with family visits, brewing beer and clearing out some clutter via a yard sale. How about you? Habits of Extraordinary Bosses – quick, but good read here. slicksnacker.
GREG VERDINO | THURSDAY, JULY 9, 2009
[Social Media] Search ads are now more clickable than ever
Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « First well land on the moon. Main | Writing what you know and knowing what you write » Search ads are now more clickable than ever Like most marketers nowadays, I understand the importance of both organic and paid search as key components of the digital media plan but (confession time) I don't have even half a clue about how SEO or SEM really work -- or how to optimize either to deliver maximum results.
DANNY WHATMOUGH | FRIDAY, OCTOBER 29, 2010
[Social Media] Does the PR industry need better leadership?
decided to throw my hat into the ring: @ sheldrake with many thinkng PR is fallng behind, wht should the CIPR do to ensure we lead the way/thinking in digital, social & SEO #ciprtv less than a minute ago via HootSuite Danny Whatmough DannyWhatmough. Sally Sykes was a little more hesitant in her response and although she acknowledged that ‘this was our moment’, she fell back into the reputation management debate which I don’t really think encompasses the true might of what digital and social means for the PR industry. Tweet. The responses were mixed. d argue we don’t. Tweet.
GEOFF LIVINGSTON | MONDAY, NOVEMBER 12, 2012
[Social Media] Marketing, Jacking and Mining Memes
What this basically assumes is that you have enough social listening power to harness the chatter in your community(its) of choice. Larger enterprise like Dell already do this with their social media command center. The Huffington Post does the same, assigning stories to reporters on topics that bubble up in social communities. Image by MeMe. One bubbling trend in online marketing is meme marketing. Heck, there’s even a Pinterest board dedicated to the topic. Memes are ideas, behaviors or styles that spreads from person to person within a culture. Meme Mining.
SOSHABLE | WEDNESDAY, OCTOBER 24, 2012
[Social Media] What is Google Engage?
Read more Social Media News on The Soshable Blog. Google Search Engines Social Content Websites google adwords google engage help for agencies search engine marketingThere is a new addition to the Google Ads family, known as Google Engage. membership offered to businesses that reside in the U.S. and Canada that enables your company to grow via the help of an AdWords consultant. If you are eligible ( check all eligibility here ) than you will receive the ability to gain access to phone support, webinars and online training sessions. Sounds like a good plan!
SPIN SUCKS | FRIDAY, AUGUST 13, 2010
[Social Media] #FollowFriday: Becky Johns
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 13 2010 #FollowFriday: Becky Johns By Gini Dietrich | Email | Print | 3 Comments | I was introduced to Becky Johns through the PRWeek Guide to Required Reading a couple of weeks ago and boy were they right! Becky Johns of Michigan. Thanks, Gini.
TWIST IMAGE | WEDNESDAY, DECEMBER 22, 2010
[Social Media] The Social Element Is Everywhere
It goes something like this: "all media is social media." Media (or anything) only becomes social when there is an opportunity for those who are consuming it to react back at it with some kind of interaction. The thing is, by doing so in a world where people are getting more and more used to having an interaction back and forth with their digital media channels, the more anti-social a brand can look. When people can speak back, the social engagement is implicit. Everything online and in the mobile space is social. media.
DIVA MARKETING BLOG | THURSDAY, NOVEMBER 6, 2014
[Social Media] An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls
Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . So, that said we measured the growth in mammogram appointments (up over 10% across the system), web site visits, and engagement in the conversation (social media). Did you explore incorporating real-time conversations through social networks, perhaps a Tweet Chat or a G+ Hangout? Diva Marketing/Toby: The most exciting social tactic I saw was a #StoriesoftheGirls Instragram contest.
WRITTENT BLOG | WEDNESDAY, MAY 1, 2013
[Social Media] 14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
That’s because the mix of lengths and media creates a better user experience and is more likely to be useful to searchers. Media. Search engines depend more and more on social signals to deliver high-quality results to searchers, and visitors want to see social proof to determine if your blog is worth their time. This means you absolutely must share your blog posts on social media and make it easy for visitors to share. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either. Publish Regularly. Length. meta data.
TWIST IMAGE | FRIDAY, SEPTEMBER 2, 2011
[Social Media] Draft And Burn
Social Media often makes me laugh (and/or shake my head). social media. We can sometimes forget how easy it is to blast off a message in the heat of the moment. One of the biggest drawbacks to these digital channels is that it's hard to understand the emotion that happens behind a text (emoticons can both help and hinder this further). grapple with this on a daily basis. In person (and those who know me can attest to this), I'm quite dry and sarcastic (maybe even a little dark) with my sense of humor. There's a reason why I write and Blog the way that I do. draft.
SOCIALFISH | WEDNESDAY, JANUARY 11, 2012
[Social Media] The flow, the stream and the firehose: social is at the end of the beginning
Which is, that the social web is maturing. ” The social revolution and social tools —. “While a lot of the discussion about the rise of blogging talked about social media, the technology involved wasn’t particularly social. However, the emergence of network-based social tools — notably Facebook, Twitter, and thousands of other niche offerings — have led to a dramatic and unprecedented change in information transmission: increasingly, people are getting their news and insight via social networks, channeled through other, known individuals.
ENGAGING BRAND | SATURDAY, JANUARY 16, 2010
[Social Media] Show 280 - The Challenges of B2B Marketing
The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « 6 Reasons NOT to do social media | Main | 10 Questions to Develop Your Brand » Show 280 - The Challenges of B2B Marketing Show 280 of The Engaging Brand leadership and marketing podcast is ready just for you. Kathy Garolsky on Social media can be your brand trigger! Show 302 - How Imitation Compliments Innovation Social media can be your brand trigger! Try GoToMeeting FREE for 30 days. Is B2B marketing easier?
DIVA MARKETING BLOG | THURSDAY, SEPTEMBER 6, 2012
[Social Media] Interview With Author Sybil F. Stershic -- Share of Mind, Share of Heart
Since Diva Marketing is focused on social media I’m wondering how much of a nonprofit’s online engagement in social networks, e.g., Facebook, Twitter, LinkedIn, Pinterest, etc. Sybil Stershic: The degree to which a nonprofit uses social networks depends on the organization – its culture, mission, key audiences, etc. That said, social media is a wonderful way to grow share of mind and heart with mission-inspired content. That’s why social media guidelines and training need to be part of both Human Resources and Marketing policies.
BLOGGER XPERTISE | WEDNESDAY, SEPTEMBER 5, 2012
[Social Media] Hangout on Air: Blogging for Your Business : Blogger Xpertise
Social media. This was our first Hangout on Air and discussed the topic of blogging for your business, using Blogger as the platform for a social media strategy based on establishing your expertise, bringing fresh content to your audience(s), and even providing incredible search engine rankings as a result. 4) Use social media to draw traffic. If youre a brick-and-mortar store, building that social media presence can help you tap in to new audiences and potentially bring in new customers. Blogger Xpertise. About Us. Portfolio Pieces.
WRITTENT BLOG | FRIDAY, APRIL 18, 2014
[Social Media] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
How To Write Great Headlines That Earn Clicks | Social Media Today. Great information for those looking to create headlines that are sharable across social media platforms. 'Learn How To Write Killer Headlines. Quit wasting your time agonizing over how to write killer headlines that will get your blog posts read. Yes, it is still true that 9 out of 10 people will never look further than reading your headline, but that doesn’t mean writing them should be a pain-staking ordeal. Our List of 25+ Resources To Help You Learn How To Write Killer Headlines. Great tool.
TWIST IMAGE | FRIDAY, MARCH 16, 2012
[Social Media] 10 New Books Worth Checking Out
Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark W. Social TV - How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile by Mike Proulx and Stacey Shepatin. often make the argument that TV is a passive media and as media and technology companies try to make it more social, they may uncover a bigger challenge: how do we make a passive media an active one? active media. digital media. passive media. social media.
ALMOST SAVVY | MONDAY, OCTOBER 4, 2010
[Social Media] Free LinkedIn Session Tuesday! (My birthday gift to you)
You are also invited to connect with others interested in social media on the friendly folks on the AlmostSavvy page on Facebook where we share news and tips. Are you ready to get more out of LinkedIn? You do know that it’s the most powerful online tool for your career, right? Whether you’re currently looking for a new job or not, having a polished presence on LinkedIn is not optional. Wondering why? Join me on Tuesday at 2:00 pm (Pacific Time) to find out. Do you have a LinkedIn account set up, but aren’t sure if your profile is set-up correctly?
KIKOLANI | WEDNESDAY, JUNE 15, 2011
[Social Media] Why Bloggers Need a Personal Landing Page
Everyone is using various social media services to connect and share, and there’s also people that run different blogs for various topics. What do you think, is a personal landing page a tool you want to integrate into your social media strategy? This is a guest post by Per Schmitz. As a blogger you’ve got an ultimate goal: stand out of the crowd of fellow bloggers and -writers and get your words read by a large ammount of enthusiastic, engaged readers. Setting yourself apart through effective personal branding might be far more important than you think.
DANNY BROWN | MONDAY, MAY 21, 2012
[Social Media] Is Seek or Shout the Holy Grail for PR, Bloggers and the Disconnected Media?
Two shifts have dramatically changed the way media and public relations professionals interact over the past few years: the move away from email in favor of online social channels, and the emergence of versatile, freelance content creators who are as comfortable writing magazine articles as they are blogging for brands. For PR pros, that means media outreach will soon be more likely to take the form of a Twitter conversation with a freelance writer than an email exchange with a full-time reporter. It appeals to social and real-time sensibilities.
DIRECT MARKETING OBSERVATIONS | FRIDAY, SEPTEMBER 30, 2011
[Social Media] Moving without the ball: On Basketball and Digital marketing
In digital marketing, social media marketing and any type of integrated marketing communications plan, we can create a strategy, design the tactics to use for that strategy and then we can implement. Then In the game of basketball there’s something that really can separate the good players from the average players. A lot of players do not do it and yet they would be better served and more successful if they did do it. It’s fundamental to the game and yet a lot of coaches do not coach it or preach it. I’m I’m not going to tell you what it is yet.
DIVA MARKETING BLOG | MONDAY, SEPTEMBER 14, 2009
[Social Media] Bring Back The Blog
As social networks like Twitter, Facebook and the like grab center stage of the social media world blogging seems almost retro. Maybe it's because I "grew-up" in social media beginning with blogs that this funny little word packs a big punch for me. Jason Fall , blog: Social Media Explore, reminds us that "We wanna blog" is not a good enough reason to launch a blog. Some people really are into blogs like Denise Wakeman who has several that provide information on both blogs and social media in-general. For your reading pleasure.
THE RELATIONSHIP ECONOMY | WEDNESDAY, DECEMBER 29, 2010
[Social Media] You Are A “Social” Bank
What Does Your “Social Bank Do? You are a bank making and depositing social currency that gets transformed into economic value. The on-line world is filled with terms and definitions, models and ideas about the creation and trading of a new currency, social currency. Social currency is information shared which encourages further social encounters. Revenue, money, is produced when the exchange for goods and services is propagated by social currency. Your “Social Bank Trades Social Currency. What do banks do? You are a bank.
WRITTENT BLOG | WEDNESDAY, APRIL 10, 2013
[Social Media] 17 Ways to Recycle Content and Triple Its Lifespan
billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. We all receive questions on a daily basis in our blog comments, on social media channels and in interactions. You might not have to look very far for the perfect content to curate for your social media channels. Between awesome SEO and 60 million visitors monthly , Slideshare is a social media network that content creators overlook too often. Promote eBooks on Your Blog. Change Formats.
GEOFF LIVINGSTON | SUNDAY, MAY 15, 2011
[Social Media] The Unwritten Rule on Talking About Clients
Burson’s statement doesn’t cut the mustard for owning the issue, and seems to slough off responsibility on Facebook and the media for smeering Google. In recent years, social media has changed that with some personalities flashing their client rosters in updates and blog posts like Foursquare badges. These practitioners know that while a social media personality may make a splash for a client, they need capacity internally for social media to have authenticity, and build long term relationships with a community. Image by Hamed Saber.
KIKOLANI | THURSDAY, FEBRUARY 24, 2011
[Social Media] Fetching Friday – Resources Mashup & Blog Headlines
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, online business, SEO, and social media on kikolani.com. Social Media / Social Networking. annoying social media personality disorders – the same kinds of people you don’t like in real life are online too. Brilliant bloggers talk about Klout – a roundup of great articles about social influence and Klout. The Resources Mashup. Blogging / Writing. Too busy to blog? Online Business / Personal Branding. Try this tip!
CONVERSTATIONS | SUNDAY, NOVEMBER 21, 2010
[Social Media] Whistle Stops 11/21/10
Social Media is No Longer a Time Suck - This web-based time management tool will help you get things done -- online and offline. Whistle Stops are conversations, eye-openers, or tools representing the brain train discovered while traveling along the Conversphere. From business to education, life hacks to giving back, these are the posts and links that have in some way grabbed my attention this week! Elsewhere. Not the norms, so get your groove back with this tips. Take notes. Here at ConverStations (in case you missed it). New audience at diff time of day. All win.
SPIN SUCKS | TUESDAY, MAY 8, 2012
[Social Media] Would You Like Vocal Fries With that Order?
Mark Story is the Director of New Media for the U.S. He has worked in the social media space for more than 15 years for global public relations firms, most recently, Fleishman-Hillard. Mark is currently writing a book, “ Starting a Career in Social Media ” due to be published in January 2013 by Skyhorse Publishing. Today’s guest post is written by Mark Story. . Recently, Fast Company ran an article called “ The Verbal Tic Of Doom: Why The ’Vocal Fry’ Is Killing Your Job Search, ” by Craig Chappelow. And the recruitment process rolled along.
SOCIALNOMICS | THURSDAY, JANUARY 31, 2013
[Social Media] The Social Help Desk Revolution
Every day social networks are growing at an alarming rate. This means that now for every five minutes spent online, one of those minutes is spent solely on social media sites. The Social Help Desk Revolution — Brought To You By Desk.com. Socialnomics customer support help desk online help desk social customer service social help deskWhile Twitter is averaging 250 million tweets per day, Facebook has grown to over 900 million active users. Every week over one million people view customer service related tweets, with 80 percent of them being negative.
SPIN SUCKS | WEDNESDAY, NOVEMBER 5, 2014
[Social Media] Your YouTube Plan is Not the Same as TV
With so many unique niches , brands have a great opportunity to connect with their audiences in a completely new way—combining the captivating energy of video with the relationship-building power of social media. Similar to traditional media, audiences expect to see new content regularly. 'By Pete Borum With 144,000 hours of new video content every day, ranging from useful to mundane to downright strange, it’s safe to call YouTube the video platform. Its videos not only fall into countless categories, but they fit into a variety of consumers’ lives in wildly different ways.
GEOFF LIVINGSTON | FRIDAY, DECEMBER 21, 2012
[Social Media] Any of Us Can Fall
None of us are as perfect as we seem online or in our business meetings or at social affairs. If you’d like to fight homelessness with social media, please consider a donation to my friend Mark Horvath’s charity Invisible People. Image by Gezze Bro. Last summer I shared on Facebook that I had seen a former mentor outside of Starbucks in what appeared to be a state of homelessness. Susan Kuhn asked me to blog about it. waited to publish the psot until I felt comfortable enough to discuss some matters, and so here we are. Far from it. Any of us can fall. Reality
TWIST IMAGE | SUNDAY, MAY 6, 2012
[Social Media] It's Not About Advertising. It's About Creating A Brand Movement.
online social network. social media. Episode #304 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #304 of Six Pixels Of Separation - The Twist Image Podcast. Scott Goodson is the founder and CEO of StrawberryFrog , an advertising agency that is looking to help brands cultivate cultural movements. Most recently, Goodson published his first book, Uprising - How To Build A Brand And Change The World By Sparking Cultural Movements. Enjoy the conversation. advertising podcast. blogging. cultural movement.
CONVINCE & CONVERT | WEDNESDAY, JANUARY 9, 2013
[Social Media] Why Email Volume Won’t Decrease
About the Jay Baer: Follow @jaybaer Jay Baer is a hype-free social media and content strategist & Click to read more » baer facts Email Marketing Advice chatter email marketing exacttarget social networks yammerThere have been several blog posts and predictions recently ( most notably this one from Ryan Holmes, the CEO of Hootsuite ) prognosticating that email volume will diminish in 2013, as consumers make greater use of collaborative messaging tools like Chatter and Yammer. don’t buy it.
SOCIALNOMICS | FRIDAY, MARCH 25, 2011
[Social Media] Homeless Radio Announcer with Golden Voice
Great to see a social media site like YouTube giving a homeless man with a golden voice a second chance at life. (Video: Watch this video on the post page). He’s known as the homeless man with the golden voice. Ted Williams, a recovering alcoholic and cocaine addict has been given a second chance; thanks to exposure on YouTube. local Cleveland Station will be using Williams to do voice-over work for the Cleveland Cavaliers. Quicken Loans has also agreed to give Williams a house mortgage free. Cavaliers owner Dan Gilbert founded Quicken Loans.
TWIST IMAGE | SUNDAY, OCTOBER 7, 2012
[Social Media] What You Need To Know About Converged Media
Rebecca Lieb was on the show a while back to promote her business book, Content Marketing - Think Like a Publisher - How to Use Content to Marketing Online and in Social Media (you can listen to that conversation right here: SPOS #316 - Content Marketing And The New Advertising With Rebecca Lieb ). At the time, she had recently joined the Altimeter Group and was about to release a research report that was co-authored by Jeremiah Owyang titled, The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media. earned media. owned media.
TWIST IMAGE | SUNDAY, OCTOBER 9, 2011
[Social Media] Brand Like A Rock Star
media hacks. online social network. social media 101. social media marketing. Episode #274 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Think about some of the most iconic bands in the history of rock n' roll. It can be anybody and everybody from U2 and the Grateful Dead to KISS and AC/DC. While the guitar riffs stick in our brains like gum on hot cement, there's something more powerful happening beneath the surface: these rock bands are all amazing brands. Enjoy the conversation. advertising. itunes.
TWIST IMAGE | SUNDAY, JULY 31, 2011
[Social Media] Power, Influence And The Social Web
Schaefer over at Grow Blog just published his first business book, The Tao of Twitter , so beyond a conversation about why the world needs another book about Twitter , we also spent a boatload of time discussing and dissecting power, influence and the Social Web. media hacks. online social network. social media 101. social media marketing. Episode #264 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Mark W. Enjoy the conversation. awaken your superhero. bite size edits. blogging. blue sky factory.
GEOFF LIVINGSTON | TUESDAY, DECEMBER 18, 2012
[Social Media] Repurpose Traditional Media for Digital Environments
Many brands struggle to integrate traditional media with interactive environments. In particular, social media can challenge entrepreneurs and marketers. Here are three easy tips to repurpose traditional media for digital environments: 1) Take Photos in Physical Locations. You can use a photo sharing service like Instagram and cross post across major social networks like Twitter and Facebook. Do you have suggestions to bridge traditional to integrated media? Marketing ad annual report integrate Location logo marketing online photos social stories
KIKOLANI | FRIDAY, JULY 19, 2013
[Social Media] Fetching Friday: 21 Marketing Links
'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. 16 Must-Listen Business Podcasts – Social Media Explorer authors weigh in about their favorite podcasts that they regularly listen to. Social Media / Social Networking. Compared to sites that simply rank for outreach queries, I felt a lot like the social data was a better source of inspiration. The Resources Mashup. This Week on Kikolani. Blogging / Content. No Reader? No Problem!
ALEX BLOM | SUNDAY, AUGUST 9, 2009
[Social Media] the last person on my list
Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me The last person on my list by Alexander Blom on August 10, 2009 in Thoughts, tips & advice Spread it! create fresh, unique Internet Marketing and Social Media campaigns tailored to help you grow. How to Build & Sell Through a Community Part 2: Why? Like most of us I meet many new people each day. do what I do because I like it.
ALEX BLOM | MONDAY, MARCH 8, 2010
[Social Media] Too much noise! Too many channels! Eeek!
Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me Too much noise! However, sales over any social channel are not instant and relationships take time to build (I’ve put 4-5 years into relationships that are only just proving beneficial). There are so many opportunities to be social, but not enough time to be social. How to Build & Sell Through a Community Part 2: Why?
ALEX BLOM | THURSDAY, JUNE 24, 2010
[Social Media] Cell-less
Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me Cell-less by Alexander Blom on June 25, 2010 in Thoughts, tips & advice Spread it! create fresh, unique Internet Marketing and Social Media campaigns tailored to help you grow. How to Build & Sell Through a Community Part 2: Why? Or as it would be called back home in Australia, mobile-less. Want to know what really scares me?
FIREBELLY | TUESDAY, DECEMBER 3, 2013
[Social Media] #Selfie Is The Word Of The Year
Oxford found that “selfie” was first used in 2002 on an Australian online forum but gained popularity in 2012 after becoming an integral part of social media platforms like Instagram. 'Despite my post a few weeks ago expressing my desire to stop the selfie movement , these pictures will not stop spreading like wildfire. So much so that the Oxford Dictionaries have named ”selfie” the 2013 International Word of the Year. One of my very few attempts to take a selfie with my best friend Allie.
BRASS TACK THINKING | THURSDAY, JULY 1, 2010
[Social Media] Laugh At Yourself, But Take It Easy
link] Storytelling Business Social Media Marketing PR & Technology Curated Stories July 1, 2010 [.] link] Mike Handy Great post… I love that it is a slight breakout from “Social media this, social media that blog posts I seem to read. Shes a writer, professional speaker, community and social media strategist, and has worked with businesses of all sizes to solve business problems through better communication. Except when they’re not. Where’s the line? Sure, being arrogant isn’t pleasant. Joy Good article!
SOSHABLE | SATURDAY, SEPTEMBER 8, 2012
[Social Media] Man Tweets “YOLO” Moments Before Dying with Four Friends in Car Crash
What is new is that social media and the internet in general has enabled a playground of exhibitionism that far-exceeds anything that previous generations had. Kids are judged based upon their actions and willingness to post these actions on Facebook, Twitter, and other social sites, bragging to their friends about their “accomplishments” Unfortunately, the accomplishments often gravitate around how crazy and reckless they act in this “one” life. Let’s take my Christian views out of this for a moment. Young people are often reckless enough.
BLUE FOCUS MARKETING | SUNDAY, APRIL 27, 2014
[Social Media] ANNOUNCEMENT: @CKBurgess and @MNBurgess to Present on #SocBiz at @SocialBizForum #SBF14
'Blue Focus Marketing® (@ BlueFocus ) is excited to announce that founders Cheryl Burgess (@ CKBurgess ) and Mark Burgess (@ MNBurgess ) will be speaking at the 7th Annual Social Business Forum , set to take place at the Marriott Hotel in Milan on July 1 & 2. The event, which is organized by OpenKnowledge (@ openknow ), brings together many prominent thought leaders in social business and is considered Europe’s leading event on employee empowerment, customer engagement, and collaborative innovation. Please check out @SocialEmployee media buzz! FOR EWORD by David C.
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, SEPTEMBER 29, 2008
[Social Media] Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.
Interesting how what is true for computer networks holds true for social networks. Rubric for Social Media Expertise. December 10, 2007. Six Steps to a Remarkably Powerful, Personal Network. ME Liz Strauss wrote this at 11:30 am. It’s NOT Who You Know. My recent trip to the UK has me thinking about networking. I’ve never really liked the term, it makes pictures of strangers and stress in my head. So I think in terms of meeting people instead. We live and interact with people. People help, support, and reach out. They interfere, compete, and ignore. Related.