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    [Social Media] Three New Media Public Relations Writing Tips Journalists Love
    Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson Three New Media Public Relations Writing Tips Journalists Love September 7, 2010 Small business owners want their work to count for something. If you’re running a small business and don’t have the budget for big-box public relations and marketing assistance, or are a diehard DIY(er), writing new media news releases that get you free ink in the local paper can be a cinch. There needs to be a return on their investment, or it just ain’t worth it. White: Vigorous writing is concise.
    [Social Media] When You Can’t Imagine What Success Looks Like, Change Your Lens
    If you liked these posts, consider interviewing me for a story , inviting me to speak at a conference or workshop , or asking MSLGROUP to create a social media strategy for your brand. Mail Today Story on How Social Networking is Changing Relationships How To Be Remarkable: Be Intentional In Who You Are and What You Do Breakup 2.0: I believe that if I can imagine what success looks like, visualize it, believe in it, I can manifest it. So, naturally, I am lost when I can’t imagine what success looks like. This year, I will find time to nourish my mind, body and soul.
    [Social Media] Hidden Costs of Listening Silos
    recently talked with someone whose company has social media responsibilities divided among several executives. If you're interested, call me at +1 919 414-1043, or visit Social Target for more information. First, listen. Listen first. First, listen. Getting redundant yet? Is that also the way you've set up your own listening activities? Each has a listening arrangement in place: one has an internal team, and the others have outside agencies doing the work. The kicker? All of them may be using the same platform. How many times do you pay for the same software? Strategy
  • SPIN SUCKS  |  MONDAY, APRIL 23, 2012
    [Social Media] Nine Books for Communicators
    Today, he would be the master of social media updates. Geoff Livingston  is an author, public speaker and marketing strategist who has dedicated his career to helping mindful companies and nonprofits achieve social change. Today’s guest post is written by Geoff Livingston. After reading   Molli Megasko’s , “ The Top 10 Fiction Books Every PR and Marketing Pro Should Read ” and Gini Dietrich’s “ Reading Fiction Helps Your Career ,” I felt inspired to offer my own suggestions. With that, following are my nine recommendations.
    [Social Media] Gaining Respect for Yourself and the PR Industry
    And on Monday, Les McKeown wrote “ Living with the Pregnant Widow ,&# a tongue-in-cheek look at the so-called social media experts who, again, are stuck on the tactics and not on results (mostly because having a Facebook page or a Twitter account does not lead to business growth, directly). This perception of our industry is pretty rampant and it’s also why mainstream media such as The Economist write articles like, “ Public Relations: Rise of the Image Men.&#. And they didn’t check with one another before writing their perspectives. Ask questions.
    [Social Media] Great Education for Bloggers at the Blogging Success Summit 2011
    Social Media Examiner has put on some great online summits this year that I have had the pleasure of attending. Both the Social Media Success Summit and Facebook Success Summit were filled with an amazing amount of valuable content taught by successful experts in the industry. Learn how to drive traffic to your blog with Facebook and other social media platforms. So what makes Social Media Examiner’s success summit events so awesome? Scott Monty , head of social media at Ford. Main Objectives. Registration. in 30 days.
    [Social Media] Google Reader Alternatives: 3 Web Based RSS Readers to Manage Your Subscriptions
    Each time I subscribe to a blog, I organize them by topic (Blogging, Freelance, Social Media, SEO, etc.). They have social sharing buttons and the option to save your favorite articles. And you can’t trust that they will see your updates on social media (see my post on Facebook Edgerank for more on that) or that they’ll come back to subscribe to all of their blogs via email before the shutdown. If you follow my writing, you probably know how much I love Google Reader. As you can imagine, this stopped me in my tracks. That’s right. Feedly.
    [Social Media] Entering the Golden Age of Advertising
    Traditional vs. Post-Social Media Advertising The greatest problem traditional advertising has had to face was  customer engagement. In a post-social media environment, I would say things are drastically different. And I say post-social media as opposed to post-internet due to the fact that although the internet has advanced many aspects of advertising and our greater ability to make purchases, it faces similar issues that traditional media has faced. Social media is almost reinventing advertising. We love “exclusive” offers.
    [Social Media] Killing Birds: How to Get SEO Value from Engaging Content
    If you use content marketing properly, you can enhance your SEO while still bringing value to the website and social media sites at the same time. The goal is to get traffic, links, and social signals. The goal is to build a page that is engaging enough to be shared on social media to generate social signals for the domain as well as have the potential to be linked to by other websites that find the content interesting or useful. Would YOU be interested in sharing the content on social media sites if you didn’t work there?
  • KIKOLANI  |  FRIDAY, JULY 29, 2011
    [Social Media] Fetching Friday – Resources Mashup & Volcano Timelapse
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on The ultimate guide to online marketing for local business – the basics of what you need to do for search and social media to succeed in your local online marketing strategy. How being friends on Google+ leads to better rankings – how social is continuing to change search. Social Media / Social Networking. The Resources Mashup. Blogging / Writing. Business / Career.
    [Social Media] Current Social Network Punditry Causing Naps
    Oh yes, there are many changes afoot amongst the social networks. And of course, the social media punditry has ratcheted up with the competition. New feature social network roll-outs are about as exciting watching the fall line-up of TV programming getting announced. The social media marketers who claim to know how these features will impact business are just ridiculous. Let’s be frank, there is no social networking revolution, no dramatic change in the way people interact online that has been caused by any of these updates. Seriously.
    [Social Media] Everything I Know About Marketing I Learned from ‘Inception’
    Take TGIF ’s “Woody” social media promotion for example. Rob Feakins, president of Publicis , New York, summed it up well in Adweek when he said “It was interesting to see how quickly the page turned…With social media and advertising we’re at a collision point. Jonathan Lewis wrote this brilliant piece on Hollywood’s version of Marketing 101. In honor of the Oscars this weekend, we bring to you a special Oscars edition of Spin Sucks , signed your CCO, Lisa Gerber. Five marketing lessons, good for college credit, are listed below. Simplicity.
    [Social Media] BlogPaws ~ Beyond A Tweet
    BlogPaws ~ Turn a corner - talking pets and social media. Perhaps I could created a simple strategic model that could be used for any social network. 'BlogPaws ~ Turn corner - a cute puppy. Turn a corner - a cute kittie. Turn a corner - a cute ferret named Snotface (really!). BlogPaws ~ Turn a corner - hundreds of people passionate about sharing their love of animals and pets. Turn a corner - talking pet rescue. Turn a corner - talking pet. So when BBF Yvonne DiVita asked if I would join in the 2013 BlogPaws festivities and present a session on Twitter for pet businesses.
    [Social Media] The Moment You've All Been Waiting For.
    When will Digital Media take over from television as the number one medium of choice by marketers? right here, right now: "For the first time since being tracked, digital media - including online, social and mobile - has approached parity with television as the most important medium among agency executives, according to the latest quarterly survey from Strata , the media data processing provider that services roughly half of all U.S. Digital Media is a new media. digital media. media. new media. social media.
    [Social Media] Simplicity is the Best Policy: 6 Essentials for the Successful Blogger
    Blogging is in many ways even more difficult to increase penetration than typical social media campaigns, if such a situation is possible, but not all hope is lost. Connecting with influencers on social platforms such as these can help you potentially tap into a new audience. Through email, newsletters, and social media, bloggers can dramatically increase their brand recognition  as people begin to see you more regularly. With a little care and thought, any blog with an empty viewer  can be grown into an influential force  by following 6 essential ideas.
    [Social Media] Where Everybody Knows Your Name. And Face
    Well, what right do we have in posting our children's lives to an online social network, anyway? With all of the scrutiny from privacy advocates, Facebook continues to make significant and positive strides in assuring the population that our ability to tag (and untag) photos of ourselves that are posted by others in their online social network is easily done. Either way, in June of this year many digital media pundits did a double-take when the world's largest online social network acquired an Israeli facial recognition technology called, digital media.
    [Social Media] LinkedIn: Advanced Profile Features
    Let’s say you’re looking for work in social media. The words ‘Social Media’ should be the first thing in your headline. One way of writing a headline is more minimalist, just using a few descriptive phrases: Social Media Associate | Content Writer | Brand Manager | Online Engagement Specialist. Alternatively, you might choose something that’s more of a personal branding statement, for instance: Social Media specialist and content writer passionate about helping brands connect with online communities. Custom URL. Click on it.
    [Social Media] How I Became the Person Most Mentioned by Digital Marketers on Twitter
    Lots of great people that I consider to be colleagues and friends were on the list(s) too, and sites I adore like Social Media Examiner, MarketingProfs , Buffer , Social Media Today , and Hubspot made the top 25 sources group as well. remember waking up early and reading dozens of great blogs and online newsletters and trying to figure out the news of the day in social and digital, and then writing a “here’s what I think” post as fast as I could, and then going back to all of those sources and writing strong comments with links to my posts attached. Mythical.
    [Social Media] The Perils of Pinterest
    Ah–the hazards of “doing” social media for work…what’s just fun and games for regular people gets the fun totally sucked out of it when it’s part of your job. Welcome to my love/hate relationship with Pinterest. started using it for fun a few months ago and I was just like any other Pinterest-obsessed female: pinning recipes and house pictures and all kinds of cute stuff. Then I realized ASHA members were using it a ton, and started using it i n a business context … and that was the end of the fun. ” Sigh. Except sometimes not.
    [Social Media] Who Owns Your Brand's Social Story?
    Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social Who Owns Your Brand’s Social Story? For that matter, your Agency, CMO, or Social Media Manager don’t own or create your Brand’s Social Story either. So, who does create your Brand’s Social Story? Culture is the beginning of the Brand’s Social Story – the genesis of great Social (…media) Stories. Now… Who is the Owner and Real Manager of Your Brand’s Social Story?
    [Social Media] What Digital Legacy Are You Leaving Behind?
    One of the problems when thinking about your digital death is that many websites, services, email providers and social media sites have neglected to figure it out and put in place, a standard death policy. The realization that many of us have so much of our business, financial and personal lives wrapped up in some website, service, bank, investment company or social media site, along with a large number of personal photos and videos -should give us reason to pause. You can see the What Happens Online When You Die Infographic here. Video
    [Social Media] Is it easy to tell if you are a scammer or straight-shooter?
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Activism , Branding , HowTo , Social Media > Is it easy to tell if you are a scammer or straight-shooter? by Roxanne Darling on October 7, 2009 The social web has made it so easy for people to connect with each other and have a voice at the table like never before. The social web has made it so. The social web has m. Hawai?i
    [Social Media] Instagram’s New Web Profiles: The Value for Brands
    The web profile also facilitates building awareness of an Instagram account across a brand’s entire social media presence, which will help brands boost their number of followers. As I wrote in a previous blog post , the average users can only operate a total of 1-2 social profiles, so there is a potential risk of saturation. The 100 million strong photo-sharing community Instagram just launched web based profiles. It gives users access to their profiles through the web in a sleek yet oddly familiar Timeline-evoking design. Seen from the user perspective.
    [Social Media] 6 Things Bloggers Can Learn From Dr. Seuss
    Never underestimate the value of learning something new, from new social media sites to a new piece of technology like the 4G Slide Android Phone. Social media has allowed small, passionate bloggers to create communities around their work. This guest post is by Matt Krautstrunk. Dr. Seuss is perhaps one of the most pronounced authors of all time. He wrote short stories that not only captivated the minds of our younger generation, but taught us valuable life lessons. Photo Credit. Sometimes the questions are complicated and the answers are simple.” Ted Giesel (Dr.
    [Social Media] Make Better Broth: Quality Over Quantity
    Reach the audience – consumer and media – that you’re after, knock them for six with an excellent product and promotion, and you’ll find your results will be far stronger than if you throw everything you have at a wall and hope some of it sticks. Danny Brown is director of retention and social media at Jugnoo, Inc., Today’s guest post is written by  Danny Brown. There’s an old saying that too many cooks spoil the broth. This is equally true for businesses, particularly smaller ones. And, ultimately, less effective. Product Launches. Then expand. Less Is More.
    [Social Media] Collaboration in the Supply Chain, Where is it?
    My previous (and first) post on social supply chain management was surprisingly popular so I thought I’d continue with that topic and talk about something that I learned (and am continuing to learn) thanks to Trevor Miles. Again, keep in mind I’m no supply chain expert like Trevor but we’re both very interested in how social media impacts and can be integrated into supply chain activities. I don’t think enough attention is being given towards the notion of collaboration in the supply chain and/or social supply chain management.
    [Social Media] YouTube Improves Video Channels With One Channel
    Whether you are into video marketing, e-mail marketing, social media , something else, or a combination of the above, technology, and the Web in general, keeps improving. Video marketing just keeps getting better and better. YouTube recently introduced One Channel, which is a new platform that allows you to redesign your YouTube channel to appeal to a larger audience. In essence, One Channel makes your YouTube channel more accessible to more devices. For instance, your YouTube video channel will look the same on a desktop as it does on a laptop or a TV. Laura In The Kitchen.
    [Social Media] Make Sure Your Online Business Gets Reviews
    Between reviews and social media sites, your on line presence will grow and so will sales. Just as in the old days, word of mouth was one of the best forms of advertising. It is basically the same today in cyberspace. Online reviews about your business, yourself or your products can and do go a very long way in bringing customers in. The way it works is that if you put your website on other sites for review, consumers will be able to review your site and make comments. As others come to the site, they will read the reviews and will be influenced by what they read.
    [Social Media] How to Match 10 Key Success Metrics to Your Blogging Strategy.
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search How to Match 10 Key Success Metrics to Your Blogging Strategy March 4th, 2010 |Written By: Jay Baer | View Comments Tweet If you’re blogging for business, rather than blogging about your cat, baby, fashion addiction, or crush on Taylor Swift, you need to set some success metrics.
    [Social Media] Digital Tumbleweeds And Virtual Crickets
    In the pre-Social Media world, we used to publish our thoughts, but before that stage we had a semblance of validation. The true humility and humiliation of Social Media is not what the web analytics tell us. The above posting is my twice-monthly column for The Huffington Post called, Media Hacker. cross-post it here with all the links and tags for your reading pleasure, but you can check out the original version online here: The Huffington Post - Social Media and the Humiliation Effect. media hacker. social media. brand.
    [Social Media] Money makes the world go round, no free lunch and dude dies getting buried alive
    You Don’t Always Need 100 Million Dollars or 100 Years for Traditional Advertising to Work – We all know social media is big for marketing. Facebook Warns Brands that Scale in Social Won’t Come for Free – The No Shit Sherlock award this week comes via the revelation that Facebook’s new timeline is going to influence the way brands market on the site to reach their fans with content and ads. Hey folks, thanks for stopping by to check out this week’s edition of Five for Friday. This week’s edition was drafted on Wednesday as I was packing to head to Austin.
    [Social Media] #GunControl: Can Filibusting Senators Make the #SandyHookPromise?
    Can social media channels like Twitter be more influential than an old-school political maneuver like the filibuster? As more people “stand w/ @SandyHook” it’ll be interesting to see if senators are aware of the increasing power of social media and its effect on the political process. For elected officials, keeping track of social media trends is tantamount to keeping a pulse on public opinion. It can be a daunting task – even the @BarackObama account has been farmed out to a non-profit social media agency. stand w/ @SandyHook. link].
    [Social Media] Fight or Flight: Responding to a PR Crisis
    In today’s mobile and uber-connected world, PR and social media go hand-in-hand. 'By Stacey Hood. From the dawn of man, the instinct to survive has been strong in all of us. We either confront things head on (fight) or avoid/ignore them (flight). We occasionally do both, depending on the circumstances. This is a coping mechanism, part of our DNA. But it is not always physical; it can be mental or even emotional. We’ve read the stories before of the child who survives in the woods for a few days at the age of 10 or the mom who lifts the car up off of a family member. Clever.
    [Social Media] Seven Trends Transforming Customer Communication (Presentation)
    The collaborative economy is a collaboration between products, ideas, and people and is just another step in the social revolution. Social Intelligence. Social media has grown a lot over the past few years. We have gone from a handful of use cases and strategies to a new concept of social intelligence based on numerous key aspects of social media ranging from tactical to strategic value. When empowering the new collaborative company, it’s about embedding social media cross the fabric of the organization. Moments Matter.
  • FEVER BEE  |  FRIDAY, MAY 25, 2012
    [Social Media] The Value of Community Managers
    In the same department, you have a social media manager. Kevin writes a terrific post about employee value.  You're paying this guy $70,000 per year, less than the email manager.  This person is able to quantify the following contribution to the company. Facebook Likes increased from 11,439 to 14,903 in the past year. Twitter Followers increased from 9,493 to 13,771 in the past year. 401 F-Commerce orders and 345 Twitter click-through orders, at $100 AOV (neither program existed in the year prior). 74,600 annual demand. Profit Flow-Through Rate of 40%.
    [Social Media] How to Drive Word of Mouth in B2B Online Marketing
    Your customers are probably using social media, advised Jantsch – so friend them, follow them, and engage with them. You’ll get more word-of-mouth power by using social media to educate your audience rather than selling to them, said Campbell. Erika Penzer Kerekes heads product strategy and social media for By Erika Penzer Kerekes. What’s the best way for B2B companies who market to small businesses to drive word of mouth? Put employees’ pictures and individual voices on your website and other marketing materials, she suggested. Digg this!
    [Social Media] 2012 Marketing: Five Ways to Power It Up
    Email your contributors (your PR people, marketing and social media, SEO and customer service) and ask them to add the main promotional milestones of the year (in your industry). Today’s guest post is written by Mana Ionescu. . During the holidays I prepared two days of meals, made three grocery trips, and cooked for about 12 hours straight. In the end, we ate for 45 minutes each day, and the mashed potatoes were the most popular food item. This reminded me of the lesser-known, and rarely-discussed side of marketing. Make a commitment to invest in promoting your business.
    [Social Media] Flickr Friday: The Content Grid
    Digitalia | Indianapolis Social Media Marketing « 5 Helpful Social Search Articles | Main | Twitter announces #NewTwitter » September 10, 2010 Flickr Friday: The Content Grid A content marketing framework that plots type and channel across two dimensions: who should create it (a single owner or the entire staff) and how it should be distributed for maximum impact on the sales funnel. Image : Eloqua ] Chad Richards is Social Marketing Manager at Firebelly Marketing, a  social media marketing agency. Click the image to enlarge.
    [Social Media] The Future of Blogging - a Collaborative Mindmap - The Steve Rubel.
    For some companies/blogs, a social community makes perfect sense. For others, existing only on social media platforms might be an OK solution. We had geocities websites before we had blogs, and its hard to deny that forums were social media websites. Steve is using Posterous to post everything online. Shouldnt you? Today, however, in a world where thousands of status updates and tweets whiz by our screens every hour, blogging arguably feels slow. So is blogging dead? It depends on who you ask. Please edit it! Tell us what are we missing here. Interesting map.
  • KYLE LACY  |  MONDAY, MAY 20, 2013
    [Social Media] Five Digital Trends Changing the World Now and Forever (Presentation)
    “What you will see with rapid data and social sharing is the death of the average and the era of you. Digital audiences have been the center of attention for over six years with the rise and fall of many social media sites and strategies. Now we are finally reaching the point of understanding what “being social” is truly about. 'I had the utmost pleasure to spend the last two weeks in Australia and keynote the Connect Tour for ExactTarget. The presentation is based around what I believe are the five trends changing business and the world. Moments.
  • ENGAGE  |  THURSDAY, AUGUST 14, 2014
    [Social Media] Email Isn’t Dead and We’ve Got the Stats to Prove It
    That’s ahead of social media, SEO and content marketing. Where retention is concerned, email came out nearly 20 percent ahead of the next closet marketing tool: social media. 'What’s the first thing you did after you woke up this morning? According to this report from IDC Research , you likely reached for your phone (as did 80 percent of all smartphone owners). If you’re anything like me, the first app you tried to touch (but missed because your contacts weren’t in yet) was the email icon. Email is important to consumers and brands. My answer: They’re wrong.
    [Social Media] Where To Be Inspired In London
    Wisdom London Creative Communications is our world… « Social Media and PR: Are the “blurred lines&# an opportunity or a threat? Ever Wondered About…Quora? » Where To Be Inspired In London A little Christmassy gift for you here, cooked up by Wisdom London and turned into a thing of beauty by Ellie Gibson. Download and enjoy! Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on December 19, 2010 at 12:10 pm and is filed under creativity , wisdom. You can follow any responses to this entry through the RSS 2.0
    [Social Media] You Don't Have A Branding Problem.
    Have you truly leveraged social media and traditional communications to uncover the real stories of your business? social media. 'You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they''re having a problem getting their message through to their potential audience? The issue is systematic. Unfortunately, too many marketers think that they have a branding problem. Maybe that is all wrong. Tracking. And so.
    [Social Media] Expand Your Content Marketing Reach
    Using the real-time tools of the Web – such as social media, your blog, and YouTube – you generate media attention for yourself in real-time and reap the benefits of a solid PR campaign without spending weeks or months in planning. 'When it comes to content marketing, it isn’t enough to simply post high quality content on your own website. If you really want to reach your target audience and develop relationships with more of the people you want to do business with, then you have to take the content to them. If not, you should.
    [Social Media] Why Must You Have A Presence On The Web?
    The main street or busy shopping mall is the search engine and social media like Facebook. I hate to say it, but there are tens of thousands of websites that are really just taking up valuable space. And I’m not talking about spam or get rich sites, or mom and dad blogs here. am talking about legitimate businesses that have a physical bricks and mortar business, and there are plenty in almost every town in the country. Why do they take up valuable space? Why pay for hosting, a domain name, and perhaps even website design? Let me change angles for a moment.
    [Social Media] PPC For Small Business – Are You Attracting The Wrong Traffic?
    Banners are not big converters, social media can be time consuming, and paid search expensive. Small business owners often feel a little overwhelmed when it comes to advertising online. When a small business owner does run an advertising campaign, the most common complaint we hear is that their campaign was a complete flop.  What makes matters worse is that many of these businesses do see a remarkable increase in traffic to their websites, they just don’t see the same sort of increase in sales. The problem is obvious – these sites are attracting the wrong traffic.
  • TWIST IMAGE  |  FRIDAY, JUNE 29, 2012
    [Social Media] What You Need To Know About Facebook, Content And Brands
    There is an overwhelming amount of channels for people to connect in the social media spheres ( YouTube , Pinterest , Twitter , LinkedIn and on and on). Brands on Facebook (and other social media) are relegated to the same laws of the real-time Web as everyone else is. social media. It's all about the fleeting moment. For the longest time, there was a commonly held sentiment that the brands who create the best (and most relevant and most contextual) content will win. Creating content is not easy. It's not easy and it's getting harder. But is it working?
    [Social Media] Fed Up With Competitors Keeping Tabs On You?
    also get a healthy number of social media marketers and trainers signing up to , and that’s fine with me. 'Are your competitors following you on Twitter and signing up for your free stuff and email updates? ME TOO! Initially, this can feel like a line has been crossed. get loads of questions about how to deal with this – especially asking how to block competitors (or anyone weird and unsavoury) from following on Twitter. It’s understandable. think so. So, instead, you could take this interest from rivals as a compliment. When this happens to you.
    [Social Media] 20 Bloggers to Watch in 2012
    This year, I tried to go outside of the social media echo-chamber and focus on people who are expanding beyond their blogs. Kristi Hines  is a freelance writer, online marketing consultant, and social media enthusiast that blogs at  Kikolani. Her work is highly regarded in the social media community and she was recommended multiple times in the comments section on last year’s list. He helps so many of us when he already has a successful business and doesn’t need the social validation. These are 20 people who stood out to me this year.
  • KYLE LACY  |  FRIDAY, MAY 21, 2010
    [Social Media] Are Traditional Coupons Dead?
    This got me questioning the value of print media in today’s world. Many companies are also delivering coupons straight to the consumers phones via e-mail, text, social media and other smart phone applications. Consumers are getting more and more technologically savvy. Threatening the practice of getting and using coupons in the traditional way.  According DMNEWS Newspaper subscriptions have declined by 9% in the past year, which means that consumers must be getting their coupons through other sources.  The obvious answer is yes, of course.
    [Social Media] Business Rules And Ruler’s Have To Change
    Social technology is fueling a change in human  behavior which is challenging accepted beliefs about how rulers rule people’s behavior and beliefs. i.e. social media policies, privacy rights, user data rights etc. Now the rules of social acceptance are set by the belief  of the many that service is represented by what is believed to be the best interest of the people rather than the organization and its rulers. Rulers have used media to influence the belief of the crowd. After all, trying to control and rule can prove to be anti-social.
    [Social Media] Leaders: Tear Down The Walls
    Hierarchies are crumbling all around us, with social media building a new world run by collaborative power. Innovative ideas are emerging from the ground up, and employees are driving corporate social responsibility. The trend is clear. To succeed in the 21st Century the role of management is to get out of the way of letting employees do great work. For managers to feel comfortable with “getting out of the way” the key is a high-level of trust in management and among employees, which opens the lock of a strong culture of innovation and collaboration.
    [Social Media] Can Communities Curate Themselves?
    Social media applications are tremendously powerful tools that are only now becoming sophisticated enough for people to sort and curate themselves. Social Flights is pioneering the concept that people can self-organize around their own communities and municipal airports without the need for hub terminals. Social Flights is pioneering the concept that communities can self-organize to accept travelers at the destination with their own businesses and services without the massive Wall Street fueled invasion of national hotels and portfolio managed services.
    [Social Media] Can Obama Save The World?
    Someone will eventually need to gently lay the economy down in a nice soft spot with a just a few critical social programs intact. But, the hedge instrument is playing out in Social Media, slowly siphoning the factors of production into a new economic system. Some passengers are only inches away from jump-starting an alternate economy using a social currency backed by real productivity, not debt, in a new form of capitalism. Do the math – Interest on National Debt can go all the way up to infinity while Austerity measures can only go down to zero. Well, maybe.
    [Social Media] God’s Response to a Blogger
    His current professional endeavors are all centric to the disruptive nature of the social web. He writes at Relationship Economy and provides social media strategic services to businesses large and small. Jay Deragon is an avid student of the emerging landscape of all things social and the subsequent impact on business dynamics. A man decided that if God knows and sees everything then certainly he would read my blog. He pondered about the scripture that said “ Ask and you shall receive &# and decided he would ask God one request. for more info go here [link].
    [Social Media] Cyber Security and Social Capitalism
    In short, this author claims that remote secure access to our networks is a cure of global warming AND social injustice and it licks cyber crime to boot.  This is relevant because the economics of the future are banked largely in a Social Currency rather than a Financial Currency.  Instead, values such as social efficacy, guarding against a social scourge (hacking), supporting support social enterprise, all with a simple act of securing remote access.   Note; this is the battle between Social Currency vs Financial Currency playing out.
    [Social Media] Why It’s Important to Support Independent Book Publishers
    This helped separate it from 101-type social media or marketing books, which (I believe) resulted in the critical praise it’s received. Why It’s Important to Support Independent Book Publishers originally appeared on Danny Brown - Social Media | Marketing | Influence under a Creative Commons license. Related Stories Turning Prospects Into Customers and 24 Other Tips to Grow Your Business The Story of MyWay, YourWay, and BestWay Beautiful Content Curation with TwineSocial Social Hub. Channels, Conversations and Competition. Here’s why.
    [Social Media] Who You Are
    And, 165 came here from social media, including 48 from Facebook and 47 from Twitter. 'According to Google Analytics , 923 people visited my blog during the month of January 2015. With a wonderful 7% bounce rate (indicating 93% of you are reading more than one page), there was a total of 1,115 sessions. session is a visit. If you visited my blog every day, that’s 30 sessions. If you visited once, that’s one session. Many returned. Most of you came here from desktop computers. show 101 using the Apple iPhone and 36 with the iPad. Android visitors number 82. Is that you?
    [Social Media] How Ford Fiesta Created Brand Engagement with Classic Tactics
    However, a good understanding of social and great execution has created results worth sharing. Combining UX With Your Social Media Profiles. Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog You can also connect with Christine on Twitter @christine_kbh. When Ford Fiesta decided to launch a new campaign, the aim was to draw attention and increase awareness about the new Fiesta.
    [Social Media] New One-Minute Book Trailer Presents The Social Employee (McGraw-Hill) #socbiz
    'The Social Employee @SocialEmployee is an Amazon Best Seller! One underlying theme in our book The Social Employee: How Great Companies Make Social Media Work,   available now through McGraw-Hill , is the idea that establishing real connections with real people matters. While some have feared that the advent of social media would depersonalize and dehumanize both professional relationships and friendships, we’ve found the opposite to be true. The Social Employee   available as a free download. What is your brand doing to get ready?
    [Social Media] A Digtial Handshake With Paul Chaney
    In his new book The Digital Handbook Paul simply and smartly explains not only why it is now critical that marketers pay attention to social media but suggests ways of how to put the tactics into play. author, social media 'rock star' and a true Southern Gentleman. Toby/Diva Marketing : This is your second book on social media. In the few years in between the publishing of both how have you seen this emerging industry that we call “social media change?” Social media has become the latest victim of spammers and ne’er-do-wells.
    [Social Media] Your Mom Tells You What You Want to Hear
    In our personal lives, at work, and through social media. I was reading Umair Haque’s review of Davos titled, “ Ten Things You’re Not Allowed to Say at Davos.&# For those of you who don’t know (and why would you, if you’re not the CEO of a Fortune 10 company or, well, Bono), Davos, Switzerland is where the upper, upper, upper (did I say upper?) echelon meet for the World Economic Summit annual meeting. And it took place last week. Of the 10 things you’re not allowed to say at Davos but he said anyway, there is one that really sticks out to me.
    [Social Media] How One “Wishie”, A $25 Loan, and a Whole Lot of Community Gives Hope to Formerly Trafficked Women in India
    'Guest post from Sourabh Sharma, co-founder & CEO of Milaap Social Ventures. We encourage investors from all around the world to lend individually and collaboratively, via social fundraisers hosted on our platform, to micro-businesses started by India’s working poor, in fields as diverse as water, energy, sanitation and education. Milaap’s social fundraising concept was simple enough for a five-year-old to grasp. —————– Sourabh Sharma is the Co-founder & CEO of Milaap Social Ventures. suspect you’d make that wish. Potluck
    [Social Media] Five Things You Need to Know About Planning a Media Event
    Plan a Media Event I found that planning a media event is one of my absolute favorite things to do. ve done many of them for all different types of clients and occasions, and no two are exactly alike, which makes planning a media event that much more fun! Here are five things you need to know about planning a media event. Do Your Research Organizing a media event on any scale requires knowledge of your client, journalists, and the area where the event is being held. Have Fun The great thing about media events is you have the opportunity to participate.
    [Social Media] Welcome to Brass Tack Thinking.
    Some will be about specific tools (yes, even social media…), others will be about what specific tools enable in the bigger picture. Here's where I stumble and I'm open to any suggestions or ideas: Internal social media engagement. That is, how can I rally the troops on being active and participate through various social mediums. I've done the decks on how to use it, the decks on the value of it and decks on real results from it … but they seem to resume their hum-drum daily activities without really getting into social media.
    [Social Media] Welcome to Brass Tack Thinking
    Some will be about specific tools (yes, even social media…), others will be about what specific tools enable in the bigger picture. Here's where I stumble and I'm open to any suggestions or ideas: Internal social media engagement. That is, how can I rally the troops on being active and participate through various social mediums. I've done the decks on how to use it, the decks on the value of it and decks on real results from it … but they seem to resume their hum-drum daily activities without really getting into social media.
    [Social Media] Thank You, Virgin America, for Getting Us (and sorry about the device rule change)
    The good news – their safetytainment video is a hit, surely making travelers smile before take-off and exposing the company to the social media world as the forward-thinking company that they are. Here’s their video: The post Thank You, Virgin America, for Getting Us (and sorry about the device rule change) appeared first on Soshable | Social Media Blog. News Nugget Offbeat Social Videos-Images-Music YouTube Airline entertainment Flights Virgin America They “get” us in ways that most other airlines just seem to fail at miserably.
    [Social Media] Marketing is the NFL Quarterback of Business
    click to tweet ) Sprout Social Shoutout Today’s Sprout Social shoutout is for Brian Clark who got this conversation started. If you’re not following Brian Clark in social media, you absolutely need to do that, and go ahead and make that happen. This video is from  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service). It really got me thinking.
    [Social Media] Don’t Ignore These 10 Financial Services Marketing Trends
    Meanwhile, digital channels and data sources such as web analytics and social media continue to grow at an explosive rate, creating new integration challenges and adding complexity to connecting to and managing both online and offline content. Social Media Marketing will mature. While the rest of the world has jumped feet first on to the social media bandwagon, banks and other financial institutions have proceeded more cautiously. In fact, some  have gone so far as to say that social media is a waste of time for banks and credit unions.
    [Social Media] Should Everything be Free Online?
    m not sure how or why it began like this, actually I have an idea, but the truth is, social media has not helped temper the consumer expectation that the majority of all things on the web should be free.  But where we as marketers, as media and as consumers come up short, is that we have professed so much about how open the web is and how anything is possible and how you can find anything, anywhere…to an extent that we keep wounding the golden goose and we keep bending and altering our digital expectations. content strategy e-commerce content digital media
    [Social Media] Guest post: Developing a secure mobile app
    Guest post: Developing a secure mobile app was written by Cendrine Marrouat for her social media blog, Creative Ramblings. What was once a utility for mobile phones, the mobile application space has ballooned into its own industry. In fact, the entire mobile phone market is largely driven by applications. For instance, IDC has predicted that by 2015 users will have downloaded upwards of 183 billion mobile apps. In short, the mobile app development industry is [.] Guest Posts mobile app development security
    [Social Media] Are You Using LinkedIn to Drive Blog Traffic?
    From a B-to-B perspective, I believe LinkedIn is probably one of the best and most under-used tools in social media. Chances are if someone likes what I have to say, they will share it with others not only on LinkedIn, but on other social platforms. Marketing Tips Marketing Tools Social Marketing b to b use of linkedin use linkedin to drive blog trafficThink about it. You normally link with people who have similar business interests. Why not let them know your thoughts on subjects using your blog content as one of those sources? Don’t waste an opportunity.
    [Social Media] Are you thinking about your blog all wrong
    The dominance of the blog is over too, replaced by the preeminence of the blog post (driven partially by the death of RSS, and the rise of social sharing). Instead, you pick and choose the “best” from among millions of blog posts published each day, your attention drawn by social shares and curation tools. Those have been replaced by new visitors, time on site, and social shares. We create something like 14 pieces of semi-custom artwork every day to suit each social network, etc. 'Image via Blog consumption is a Mixtape not an Album. No more.
    [Social Media] Book 'em Verdino: announcing micromarketing
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Stop me if you think youve heard this one before. Main | Three B2B marketers dish out social media tips & tricks » Book em Verdino: announcing microMARKETING I'm excited to announce that I've inked a deal with McGraw-Hill for the publication of my first business book, microMARKETING: A Breakthrough Approach to Building Brands by Thinking and Acting Small. "   Puh-leeze.
    [Social Media] Finding hidden treasure in the data you might be ignoring
    Social monitoring expert Nathan Galliatt says there’s buried treasure in the noise. Social media, and especially Twitter, is often belittled because of the high noise ratio. As marketers, we EXPECT to find valuable insight in the data we pay attention to. We constantly scan for the infamous “signal&# and vigorously reject the “noise.&# Sometimes people criticize me for following every real [okay, seemingly real] human back on Twitter (at the moment, that’s over 100,000). Realize the signal is not separate from the noise—it is WITHIN the noise.
    [Social Media] Developing relationships with a little LESS conversation
    People who really want to leverage the power of social media for something worthwhile would be right to think of Tom as a legend, too, for his work in A Little Less Conversation: Connecting with Customers in a Noisy World. Tom Asacker on Twitter My radio interview with Tom Asacker for the Social Media Professor program. Subscribe to the Social Media Professor podcasts PS. ll take that title. Gladly. There’s value in understanding conventional wisdom—it often give you a clue on what not to do. Tom Asacker ’s also a contrarian. This is just a start.
    [Social Media] Blogging And Podcasting As A Business Model
    There are many people (and media entities) that make money from Blogging and Podcasting. Because many of these Social Media channels are relatively new, there are not that many new business models (when comparing it to traditional media). Because they have the same/similar looking business models as these more traditional mass media channels (radio, print, TV, etc.), their content is compared to the media buying opportunities that currently exist. mass media. media. media buying. social media. Paid content (direct).
    [Social Media] How to Pitch Editors Perfectly Every Time
    BuzzStream partnered with  Fractl  to analyze the recent articles and social media accounts of top-tier editors from 11 verticals to uncover the different personality types you’ll encounter when pitching. Entertainment Editors Entertainment editors want original research on current celebrity trends with  high social potential. Comments By: Pitching Editors | Arment Dietrich by Pitching Editors | Arment Dietrich Related Stories Media Relations Done Well: Ten Ways to Personalize Sponsored Comments: Is the Web About to Get Uglier?
    [Social Media] Danny Brown Called Me a Dilhole Or How to Find the Secret Sauce
    About the author:   Howie Goldfarb  is president and CEO of  Sky Pulse Media , an agency focused on helping clients achieve outsized results in measurable bottom-line-impacting ways. Danny Brown Called Me a Dilhole Or How to Find the Secret Sauce originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. This is a guest post by Howie Goldfarb. But he also invited me to guest post for which I am flattered and honored. There – I said it. Hey A-Lister!
    [Social Media] Does Your Blog Have a Long Tail | Blogging and Content Creation.
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Does Your Blog Have a Long Tail April 20th, 2010 |Written By: Jay Baer | View Comments Tweet Most smart bloggers try to focus on a few, key search terms in their blog content. Thanks for the info. So now you know ! Thanks.
    [Social Media] Passion: Not Just A Fruit Juice!
    Entrepreneurs experience this, scientists, writers, musicians, artists, hey maybe even social media consultants. This has been a contemplative week for me. While I do not believe in Astrology, I do know that Geminis are known to like diverse activities. For me this is true in that if I am not passionate about something, it tends to fall by the wayside. The projects that I AM passionate about turn to gold (or at least shiny). These individuals tapped into their consciousness to listen to what their dream was. People generally call this epiphany finding your passion.
    [Social Media] Someone Like Me, Customer Value Co-Creation and Biodiesel Fuel.
    Serving Social Business, Technology & Soul Food Search The Blakery Who is Blake? At the 2010 Social CRM Summit (May in Atlanta) produced by Mr. Godfather Paul Greenberg of BPT Partners  one of the topics was “I want to be sold to someone like me.&# We as an industry, haven’t made peace with the new reality of an increasingly social customer. Social media will bring a seismic shift to the “management of the customer life cycle.&# Larry is accused of giving bald people preferential treatment by Jeff Garlin his manager. And it’s true.
    [Social Media] Online Competitions: Essential Considerations for Marketers
    Wisdom London Creative Communications is our world… « What consumers want from corporate social media: Accountability Online Competitions: Essential Considerations for Marketers Image credit: Felixco Inc. Basic monitoring for competitions on social media platforms can provide good insights into key influencers and brand advocates. Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on February 17, 2011 at 1:25 pm and is filed under brand , marketing strategy , social media with tags CAP Code , competitions , social media.
    [Social Media] On My Reddit Birthday, I Contemplate Why More People Don’t Know
    Social media is my life – I help businesses and organizations with strategies on Facebook and Twitter with the goal of teaching them that social media is more about listening than broadcasting. I’ve always said that if social media sites could have their average users take IQ tests, Reddit would win by double-digits. The community is robust and most of the content could be tagged “as first seen on Reddit before the rest of the social media world got their hands on it.&#. Today is my 2nd Reddit birthday. Some get it.
    [Social Media] Relationships In A Socially Connected World
    The gist of the NY Times piece was that if we’re not careful we could spend so much time interacting with people on the Web that we could become a little socially deficient. Ironically, Ironically, this week we held a social media tweetchat hosted by Jamie Sandford on how one cultivates relationships in a social world. Complete and utter online social immersion can make us feel like we are so busy with our connections that don’t have time for the offline world. Social Networks clay shirky jamie sandford ny times tweetchatsThe point?
    [Social Media] Monday Muse #1: Mitch Joel
    How have social media and digital marketing changed for you over the years? get the social media equivalent of tumbleweeds. Yes, we need to do great work to really make things happen, but social media has opened up so many doors. Discover more articles on new and emerging media. Ask bloggers to list other bloggers they respect and Mitch Joel’s name usually comes up. He’s the president of digital marketing agency Twist Image , and the author of Six Pixels of Separation, the name of his book , podcast , and blog. Without question.
    [Social Media] Top Social Networks by Country
    Top Social Networks by Country. Vincenzo Cosenza took data from Google Trends and Alexa to compile a map of the largest social networks by country. Facebook dominates in most countries and is growing, but in China social netQQ still dominates.  Tags: Facebook Social Media China Social Network QQ Social Media Map Social Network by Country Social Network Data Social Network Map Top Networks by Country Friendster has faded in all but the Philippines and MySpace is trailing in all but Guam. 
  • KIKOLANI  |  FRIDAY, AUGUST 17, 2012
    [Social Media] How to Create Your Own Industry Recap, Resources, & Mashups
    This Week in Social Media by Social Media Examiner – A weekly recap of the latest news and features directly from your favorite social networks and application providers. Google Reader – I have tons of subscriptions organized by the topics in my Fetching Friday (blogging, business, freelance, personal development, SEO, and social media). Photo Credit: Mrs. Magic. Examples of Great Recap Posts. Curious who else does regular daily or weekly recap posts? This one is a weekly recap of tons of photography links. Inspired yet?
    [Social Media] Blogging Tips for Coaches and Therapists
    Social media purists would scoff at this notion and advocate a Give and have Faith approach. More Blog Promotion Tips By far, the most common question I get from coaches and therapists is: “How do you publish a blog that attracts clients without giving away free consulting?”. Coaches and therapists wrestle with this question because they need to demonstrate their expertise but leave room for an opportunity to sign a new client. Give away all you can and have faith that clients will materialize due to your largess. Unfortunately, this isn’t practical. Absolutely. Change of Pace.
    [Social Media] Blogging Tips for Coaches and Therapists
    Pushing Social By far, the most common question I get from coaches and therapists is: “How do you publish a blog that attracts clients without giving away free consulting?”. Social media purists would scoff at this notion and advocate a Give and have Faith approach. Coaches and therapists wrestle with this question because they need to demonstrate their expertise but leave room for an opportunity to sign a new client. Give away all you can and have faith that clients will materialize due to your largess. Unfortunately, this isn’t practical. Absolutely. Change of Pace.
    [Social Media] On Google’s new forecasting capabilities and their importance to Market Research
    Low predictable categories: Entertainment (35%) and Social Networks & Online Communities (27%). tools, and social media monitoring tools have captured my full attention. As a Social Psychologist – I find them to be valuable tools in examining people’s natural behavior. Google’s power lies in knowledge. The knowledge of what people search for. Google shares some of this knowledge as it updates their tool – Google. Insights for Search. With a posteriori examination of historical trends – it suggests a basic. How does that work?
    [Social Media] Rock, Paper, Scissors for Blogging
    wish we had something as simple for guiding blogging decisions: a social form of Rock, Paper, Scissors. Done right, our social Rock, Paper, Scissors game would help us make quick choices without days of debate and research. Rookie bloggers and social media pros alike could use the simple rules. I have 3 young children and rarely have had to change a poopy diaper. ve been able to escape the worst of the diaper blowouts by being a Rock, Paper, Scissors expert. Whenever one of my boys sends up the aromatic alarm, my wife and I glance at each other and begin the ritual.
    [Social Media] Breaking All Of Twitter's Rules
    This is online social networking. Brands (and individuals) are constantly looking for both best practices and ROI in Social Media (and Twitter is no exception). Twitter (and many of the other Social Media channels) allow individuals and brands to highlight, share and connect on the things that can't be explained in a traditional advertising campaign or through press releases. The above posting is my twice-monthly column for The Huffington Post called, Media Hacker. media hacker. online social networking. social media channel.
    [Social Media] 10 Simple Hacks That Will Increase Your Blog Traffic
    Everyone has social media share buttons somewhere on their blog, but what happens if you add them in your content as well? There are a ton of things you can do to your blog to make sure that your content looks as good as possible when it’s shared on social media or picked up by search engines like Google. Promote Your Content On Social Media More Than Once. Once a blog post goes live, too many of us only share our posts once or twice on social media—even though we are frequently producing evergreen content. Voila! But, that sucks. Yes, up!
    [Social Media] Media Hackings On The Internet Of Things
    Does anyone remember Media Hacks ? Welcome to episode #41 of Media Hacks. In this episode we discuss everything from the Internet of Things to how we're all feeling about new media (and where this is all going). media hacks. online social network. social media. Episode #342 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It was a semi-frequent podcast within this podcast that was a roundtable conversation with Chris Brogan , C.C. Chapman , Hugh McGuire , Christopher S. Well, it's back. blogging.
    [Social Media] The Wisdom Of One
    Do you think that Social Media can fuel innovation? Social Media helps people to mobilize, share, communicate and connect. This doesn't make the masses stupid and it doesn't mean that we all live in groupthink because of Social Media. social media. It's a topic that Francisco Dao tackled in The Washington Post on July 29th, 2011 in an op-ed piece titled, We share too much, and it's stifling innovation : "But are the ideas of a select few really important when it comes to driving innovation? would not. In fact, quite the opposite.
    [Social Media] Break dot blog until 2010
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « What are your plans for 2010? This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer. Pre-Order from AMAZON Pre-Order from BARNES & NOBLE Pre-Order from BORDERS Downoad My eBook Download my FREE marketing and social media eBook. microMARKETING
  • FEVER BEE  |  MONDAY, APRIL 15, 2013
    [Social Media] The Psychological Impact Of Interactions
    They decided to close the community and focus on social media platforms.  They visit daily to satisfy their social needs. You're going to get pressure to move to social media platforms. 'When you reply to a fun, closed , question on Facebook it doesn't affect you on a deep level.    It doesn't increase your connection to the organization or fellow likers. It has little influence on your future actions (and certainly not your buying habits). The only thing that changes are the engagement stats. They skyrocket. It looks terrific. 
    [Social Media] The New Journalism
    Social Media is this home. The new journalism (and the new Marketing) won't be a as heavily reliable on the traditional media channels, because now we have other ways to get stories to spread and reach critical mass. social media. traditional media. Everyone likes a feel good story. It's part of the reason why the latest online viral video sensation is the story of Ted Williams - a homeless Columbus, Ohio man who was a former radio broadcaster. "Just post it on the Web or something." " A story about a homeless person rarely makes waves.
    [Social Media] Interview with Alex Brown Author Great and Goodness Barbaro And His Legacy - Part 2
    Part 2 of my interview with Alex Brown explores how he incorporated social media to create awareness for his book, the Barbao community, horse slaughter and Laminitis the disease that killed Barbaro. was able to get some pretty good media exposure.  was busy, getting good coverage, and also able to use the social media tools to make it all look busy and successful. . Diva Marketing/Toby :  In terms of general marketing, and of course social media, what tactics/tools are giving you the biggest impact for time you invest? content creation.
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