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    [Social Media] Being More Productive Every Day
    There are a lot of things to consider: Productivity, time management, keeping up on blogs and social media, growing a business while starting a new business, sending gifts before birthdays instead of after, remembering to eat during the day, washing your hair more than twice a week, exercising, getting more than six hours of sleep a night, mentoring a team, managing clients, getting Sarah her guest post on time instead of a week late, and more. Set a time to check the social networks. blogged on day three, which was at the beginning of the month. This is what I had to say.
    [Social Media] Heart to heart - why its good to feel in business
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « When You Truly Understand Engagement | Main | The Web of Intrigue » Heart to heart - why its good to feel in business Communication has always been the lifeblood of society and the need for communication never changes. Her tool is not social media, it is her eyes than convey that emotion in a way which creates engagement. Communication is vital and social media has in many ways made communication easier.   Why?   Why?
    [Social Media] Are your most active members suffering from depression?
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Are your most active members suffering from depression? February 2, 2010 in Internet study , social networking | Tags: "online depression" , Psychopathology , social networking Have you ever wondered how some members of your online community (or any community for that matter) can get so overwhelmingly caught up in online drama with people they hardly know?  I know I have. This is a really interesting study.
    [Social Media] No One Knows Who You Are
    These personal brands revolve around reciprocated sharing, social media talk and no walk. Is it any wonder social media experts and to a lesser extent marketing bloggers aren’t taken seriously in the CMO office? The media have changed significantly since then. It’s funny how some people feel an online profile is the most important part of their career today. Building a business or a career based on an online reputation instead of an the actual product or service can only lead to difficulties. Unsolicited Advice for Younger Professionals.
    [Social Media] The Shape-Shifting Reality Of Shopping
    They''re worried about their Web strategy, their mobile strategy, their social media strategy and so on. combined 51% of time on retail sites took place on devices as of February (37% on smartphones, 14% on tablets) compared to 49% on PCs, according to a new study by mobile ad network Millennial Media and comScore. These same retail brands have a loosely focused social media strategy that is rarely connected to their digital commerce and - more often than not - the digital commerce division is rarely connected to the physical stores. millennial media.
    [Social Media] 7 Effective Call-to-Action Examples and Why They Work
    social media. Many social media sites do a great job of showing the value of their service on their sign-up pages. If you’re trying to get more leads and sales from your website and blog, the first thing to consider is your calls-to-action. Strengthening the call-to-action (CTA) on any given page or post often makes a bigger difference toward your number of leads and customers than tweaking the design or any other changes you could make. So, what is a CTA, exactly? That’s why calls-to-action can be used in more places than just your website. email blasts.
  • ENGAGE  |  FRIDAY, APRIL 1, 2011
    [Social Media] I Stream, You Stream
    Related articles Super Sad True Love Story by Gary Shteyngart – review ( Super Scary Dystopian Nightmare: Gary Shteyngart’s satire delivers [Book Review] ( If you liked this, try: The Lifespan of Social Media Content (Or, the Fish, the Stream, and the Shore) The Physical Fitness of Content Me Data, You Jane. G ary Shteyngart’s recent best-selling novel, “Super Sad True Love Story,” is set in an absurdly distopian but sadly plausible future where the information age has reached maximum insanity. Talk about your niche programming! Gots muffintop?”
    [Social Media] Fight Premature Monetization – Add a Second Step to Your Content Marketing
    Gary Vaynerchuk often warns against the “ 19 year old dude move ” – when over zealous businesses try to close the deal on the first social media transaction. There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That Assume your readers came in cold from search or social media. Sideraworks (see the amazing e-book on social business written by my book spouse Amber Naslund , and Matt Ridings ). Lightweight.
    [Social Media] Fight Premature Monetization – Add a Second Step to Your Content Marketing
    Gary Vaynerchuk often warns against the “ 19 year old dude move ” – when over zealous businesses try to close the deal on the first social media transaction. There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That Assume your readers came in cold from search or social media. Sideraworks (see the amazing e-book on social business written by my book spouse Amber Naslund , and Matt Ridings ). Lightweight.
    [Social Media] SEO Made Simple – And It Really Can Be Simple
    External links to your pages can help as can social media mentions. You can increase a page’s ranking by building inbound links and by gaining social media mentions. The real key to ranking well is to create content that others find useful, that others will reference on their sites (inbound) links, and that people will discuss on social media sites (social media mentions). Search engine optimization (or SEO) is often made out to be some strange and scary beast that only professionals dare go near. In reality, SEO is a tame beast.
    [Social Media] “We Aren't Sissies”: The Tales of Gen-Y Men
    All of this is something of which even social media is largely effecting. Home It’s Josip Archives Let’s Talk The Word on the Web “We Aren’t Sissies&# : The Tales of Gen-Y Men Written on September 13, 2010 by Josip Petrusa 0 Comments Tweet Share 1 save Of the many changes Gen-Y has brought to our society, the transformations of men in this demographic has slightly gone un-noticed. Apparently, the traditional man is drastically different for their Gen-Y counterpart. type of man that, in the eyes of man, needs to harden-up. Let’s face the facts, it’s about money.
    [Social Media] A Better Social Web Exists
    A better social web exists. Today, this social web isn’t popular, instead it has fascinating small pools and eddies of action and meaningful dialogue. But this can be The Social Web, a place better than a popularity driven attention sphere focused on the best looking unicorn (Bieber or Kardashian, take your pick). Rather than dismissing social media ‘s incredibly empowering capability in the hands of the Fifth Estate, the better social web seeks to increase online literacy for Everyone using these tools. It exists within each of us. Maybe.
    [Social Media] Are You Getting The Most Out of Your Video Content?
    Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management. is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Social Image of the Week The popularity and variety of video platforms provides a prime opportunity to reach a large number of people and leave a lasting impression. But, what’s the secret sauce or winning formula for successful video content? That’s enough to make any marketer go arghhhhhh !
    [Social Media] Davos Debate – Paul Holmes vs. Marshall Sponder on the New PR vs. New Marketing (Analytics)
    Paul Holmes’ initial opponent, the marketing expert Garett Johnston, could not come to the picturesque Davos Klosters, yet Marshall Sponder, blogger at, was quite ready to take over and debate from the point of view of socila media metrics and web analysis. Paul Holmes: “The social media proved they can overthrow governments. I debated Paul Holmes last month while in Davos for the On The Top conference; while some videos have appeared, those that pertained to our debate haven’t ( then again, it was 2 hours long ).  
    [Social Media] One Social Thing Wrapup – Week of July 9
    Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. One Social Thing – 7.9.2012 [see the SlideDeck]. Thousands of People Get One Social Thing. Jay is the founder of [link] and host of the Social Pros podcast. Thanks!
    [Social Media] Blog Confessional: Seven personal career mistakes to avoid and the lessons I learned from them
    Besides Dave and Gary are two of the smartest guys in the startup social web space. Before the “social media” bubble really started to bust and Mashable was a growing tech blog. started spending more time on Twitter and other social networks and soon after realising that was a mistake I launched in 2007 and have been blogging constantly ever since. Not having the Social Media Business Forum Conference in 2010. In 2009 OurHashtag held a very successful social media conference in Durham, NC. flickr photo By griffithchris.
  • TWIST IMAGE  |  FRIDAY, APRIL 29, 2011
    [Social Media] What The Next Five Years Will Be About
    One of the reasons I still enjoy the conversation and debate about the efficacy of Social Media marketing is that the majority of brands that struggle with ROI are comparing it to traditional push advertising instead of treating it as an opportunity to have real interactions between real people. We have the new media channels and platforms. new media. social media. social media marketing. The next five years will be about direct relationships. and the brand has no direct relationship with the consumer. How do you win? today. It is. apple.
    [Social Media] How To Create Personal Relationships with Customers in a Non-Personal Digital World
    One huge mistake digital marketers make is offering too many sales pitches.  An effective marketing strategist will use social media, e-newsletter, blogs and other forms of digital media to create a following. Make your customers look forward to receiving your weekly e-newsletter and/or reading and sharing your social media posts.  If you are not exactly sure what will entice your customers, then ask them.  We live in a world where a tweet has now replaced a handshake.  Photo Attribution: By Tomwsulcer (Own work) [CC0], via Wikimedia Commons. Good luck!
    [Social Media] Digging in to Clarity over Control: Boundaries
    One of the rallying cries for social media is “clarity over control.&# Maddie, Lindy, and I used that as one of the organizing principles for our presentation at ASAE’s social media workshop way back in late 2009 (I think that’s, like, seven years ago in social-media-years), and it features prominently in the more current Open Community as well. We recognize that it’s hard work to integrate the clarity over control mantra into the very day life of your social organization. Featured Open Community The Social Organization
    [Social Media] Is the Chief Learning Officer the Executive of the Future? @Tom_Peters @jhagel Insights by @mnburgess #SocBiz #HR
    We are moving into a new phase of social business adoption. Organizations have accepted the need for adopting social processes and activating social employees around new organizational tools and philosophies. As we demonstrated in our best-selling book The Social Employee (McGraw-Hill, 2013), such an undertaking extends to every element of a business—fundamentally changing organizational structure and communication hierarchies. So if we’re talking about adopting LMS systems and creating comprehensive social learning programs , who’s going to lead it?
    [Social Media] Though tech makes media experience perfect, the story of imperfection gains popularity
    We’re getting close to putting the actual imperfect “reality” into media. As a result of an increasingly transparent world thanks to social media, the fabric of our culture is shifting. With reality shows and social media, we’re seeing less of a focus on being perfect, and more of a focus on what it is to be human–what it is to be imperfect. branding Customer Engagement Strategy advertising brand story content holidays imperfection martin lindstrom media storyWe’re seeing more scripts about imperfection. image source.
    [Social Media] Maybe It’s Time You Called Yourself an Expert
    Tags: Advanced Blogging Tips Social Media
    [Social Media] Pinterest Has New Analytics!
    Businesses are always clamoring for more analytics tools from the services they use, and now Pinterest is delivering an interesting new tool, sure to be a boon for any  SEO company  smart enough to invest in social media. We can only hope that social media sites continue to give us the analytics data that allows us to tailor our content to what people like, making the social experience more pleasant for everyone! Social NewsSuccessful marketing requires the ability to track and analyze and deduce, it’s what makes the industry exciting.
  • TWIST IMAGE  |  THURSDAY, MAY 16, 2013
    [Social Media] The Truth About Advertising In 2013
    This doesn''t mean that it''s not important, creative and a part of our lives, but this quote from the famed Mad Man speaks to the reality of a media saturated world. and this quote comes at us long before the Internet and social media made it stupid simple for anyone to be a media channel unto themselves. Technology and all of the media permutations that it has created has brought us to this interesting moment in time when clients aren''t looking just for ads, but rather business transformation. What a true social media strategy looks like.
    [Social Media] You Are the New Community Manager – Now What?
    Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social You Are the New Community Manager – Now What? Get Connected Social Media is chock-full of hype-free thinkers.  DON’T WING IT Social Media is tough when you don’t have a plan to organize your day-to-day activities.  I strongly suggest that you print out a calendar and write in your blog posting schedule, events, PR opportunities, and other interesting tidbits.  by Stanford on April 28, 2010 Spread it! Share Email This Congratulations!
    [Social Media] What Produces The Results Matters Most
    Now “ numbers ” are attracting attention to social media. “It isn’t the numbers that matter rather it is the meaning in the numbers that matter most.” ” Business managers  focus  on things they can measure. Income, expenses, worker productivity and process variation consume peoples attention. Everyone seems to be consumed with numbers. Many people fail to consider some of the most important issues that truly drive a business besides the numbers. Subsequently everyone wants BIG numbers. When asked “What are such things which you cannot measure?
    [Social Media] Following Sell-ebrity Sects?
    Waiting in the grocery store checkout line, there is never a shortage of glossy media about the sex lives of Celebrities. Sellebrity Sects refers to a set of rules or principles set out as different from the rest and used for the specific purpose of liberating you from your values; your time value, social values, financial values, even your family values. Social media is introducing a host of new Sellebrities peddling some object designed to fortify their credibility, usually a book tour, keynote address, “Reputation”, social currency, or an A-list client.
    [Social Media] How to Drive Traffic to Your Website Using Facebook
    While company owners may know that they need to use social media to promote their SEO efforts they may not understand that that this can also drive traffic to their website.  This aspect of social media marketing can be just as important to any business as the SEO efforts are.  You can certainly use your social media marketing techniques for strictly SEO purposes but you are missing out on a great deal of traffic to your website.  You need to know how to utilize Facebook to get people looking and buying what you are offering on your website.  Facebook
    [Social Media] 10 Characteristics of a Spectacular Blog
    Remember, blogs, social media for that matter can’t help a business without a great product, business model, or customers. They refused to promote via their social channels (Twitter, Facebook, and LinkedIn). Take a step back from your blog for five minutes.  We are going to try our best to evaluate your blog and pinpoint a few areas you can improve. Specifically, we’ll race through 10 specific characteristics that define a spectacular blog. spectacular blog in my opinion, is a blog that achieves the publishers goals. Business blogs deliver customers. This is a mistake.
    [Social Media] Why Influencer Marketing is Creating Huge Returns for Businesses
    This could be because social media users tend to be more affluent and more likely to recommend products to family and friends. Digital Marketing case studies channel strategy influencer analytics influencer marketing influencer metrics marketing strategy social influencer case study Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson. majority of marketers believe that influencer marketing attracts higher-quality customers to their business.
    [Social Media] Happy Holidays!
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Happy Holidays! blog comments powered by Disqus Connect with me Subscribe to Social Media RSS RSS About Jacob Email Me Jacob Morgan is the Principal of Chess Media Group , a social business consultancy. Jacob works with clients on developing internal and external social business strategies. He is also the co-author of Twittfaced, a social media 101 book for business. You can leave a response , or trackback from your own site.
    [Social Media] Content-Marketing Guidelines to Ensure Success
    Use social media to build relationships and distribute your content - other than the traditional ways of getting your story out, use social to inform and engage your customers and target audiences. Marketing Tips Social Marketing Traditional Marketing content is king content marketing content marketing guidelines marketing tips roy youngWe’ve all heard the expression “Content is King.&# Although we all know it sometimes, we may not practice it. Develop different content for different audience segments. What are you doing?
    [Social Media] The Keys to Effective Communication
    The print media—newspapers and magazines—used to be a good general way to reach large numbers of people, but people under the age of 30 tend not to rely on the print media for their information as much as previous generations.  If you want to reach members of that generation, social media might be the better approach to take. This is the latest guest post from Steven Worth of  Plexus Consulting. ——————-. It is an old lesson—saying something is not the same as being heard.  Content of course is important.  Potluck
    [Social Media] Privacy is Dead and We Killed it
    Is it even possible to do so? I’ve just talked about social media data above but what about your health records, browsing habits, purchases, financial data, or employment information? Although some of these forms of data might be considered to be more secure than others many social media users are actually publicly sharing this information online on their Facebook pages, Twitter accounts, Instagram photos, Foursquare check-ins, Linkedin profiles, or anywhere else you can think of. What gives? Are we too far over the line to head back to the other side?
    [Social Media] Instagram Acquisition Brings Flashbacks
    No matter what impact the Instagram deal has on my personal social media (and even on the fledgling network), what is becoming clear is [.]. You probably thought my Instagram post would be about the evils of Facebook, but instead I wrote a post with Jennifer Leggio on Forbes about how to survive a tech bubble. acquisition bubble burst facebook Instagram Jennifer Leggio mediaphyter
    [Social Media] Reflections and Reviews of Julys Gone By
    If I Were a Laundromat: A Social Media Perhapstory. At the turn of the calendar, let's revisit some posts from this and past Julys: July 2010. Your RSS Feed is Part of Your Display Merchandising. Time, Time, Time - See What's Become of My Blog. Creating Ripples and Leaving Bread Crumbs. Don't Let Your Proficiency Become Your Deficiency. July Past. Brunch n Brains: The Art of Listening (TED video) - July 2009. YouTube Blocked? Try Zamzar or KeepVid - July 2008. Google as a Librarian - July 2008. The Future of Education: Send the Lecture Home - July 2008. July 2007. July 2006.
    [Social Media] It Is Time To Evolve
    Unfortunately, nobody else has an answer to that question either – none of the pundits or anchors produced anything except the tired argument that we tried Socialism and it failed so therefore more Capitalism is the only way to fix Capitalism. The Internet and social media have shifted the factors of production away from land, labor, and capital to a higher order of human organization.   People today produce things with knowledge – social, creative, and intellectual knowledge.  I saw a Fox News commentary on the Occupy Wall Street movement.  It’s a Simple Problem.
    [Social Media] Why Our User Experience Should Be Determined by Data
    consumer habits : 76% access social networks, with 46% using a mobile browser versus an app; 68% access news sites, with 63% using a mobile browser versus an app; 56% watch video, with 58% preferring to use a mobile browser versus an app; 41% read/access blogs, with a whopping 75% using a mobile browser versus an app. applaud the guys over there for what they’re trying to do for bloggers, but I’ve been finding – both myself, and with other bloggers I talk to – that Triberr is referring less traffic, and simply adding to social proof. Here’s why.
    [Social Media] Does Your Small Business Need a Mobile App?
    Even though social media is a relatively new medium and many small businesses have just started exploring the potentials of Facebook and Twitter, the competition is steep here. Besides, making a purchase is not the reason why users are on social media. They socialize there and promoting your business there needs to be much more strategic. Written by Jaykishan Panchal Do you think mobile apps are only for big name brands such as Amazon or Walmart? You cannot be more wrong, if you think so. Mobile apps are becoming integral part of almost all businesses.
    [Social Media] Version 2 of Viral Success
    As social media marketing often shows, it’s profitable to give to get. You can read our blog post of the first film here: Thank You For Paying Your License »  Follow Sara on Twitter Similar Posts: The Social Media Revolution Video – Refreshed Version Successful Ways To Create User Involvement The Most Badass YouTube Video Ever? The concept is to thank those consumers who pay their TV license instead of hunting those people who doesn’t. It became a viral success with 1,7 million views in two weeks. Isn’t it always like that? Show appreciation.
  • SOCIALFISH  |  MONDAY, MAY 21, 2012
    [Social Media] Why Scoring Member Engagement Matters, Part 1
    At another time, the goal may be to grow social media, so member engagement on Facebook or Twitter may trump event attendance. Here’s the latest post in our “INDUSTRY INSIDERS” column. Every Monday, we’ll be bringing you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. All of them are  smart and savvy bloggers, and we know you’ll enjoy what they have to say! Introduction and Overview. Select Key Performance Indicators.
    [Social Media] Stories From Smaller Nonprofits: VolunteenNation
    As The Fates would have it, just as I was feeling sad that I didn't have a nonprofit to share with you, once again social media came to the rescue. She has spoken at numerous conferences throughout the nation, has a column at the Huffington Post, was honored in 2010 as a L’Oreal Paris Woman of Worth , and was recently listed on the 2012 Forbes 30 under 30 Social Entrepreneurship list. Utilizing social media tools to promote the website over 8,500 youth have found volunteer opportunities through the website, organized volunteer events, and our annual volunteer fairs.
    [Social Media] Facebook Surpasses Google
    While I’ve often said that Google views Social Media as their top competition, this rapid ascent by Facebook is astounding. By Erik Qualman. The week of SXSW Interactive Conference in Austin is an appropriate time for data to show that Facebook has overtaken Google in U.S. Market Share according to recent data from Hitwise. Facebook surpassess Google in traffic in the U.S. according to Hitwise. Facebook surpassed the previous most popular site, Google, in terms of overall traffic for the week in the U.S. web traffic vs. Google 7.03%. Facebook traffic +185% vs. Google 9%.
    [Social Media] The Smoke and Mirrors of the Self Publishing Game
    The Smoke and Mirrors of the Self Publishing Game originally appeared on Danny Brown - there's more to life than social media - all rights reserved. T his is a guest post by Jenn Grainger, and is taken from her awesome comment on my recent post about your best work. This isn’t a post about sucking eggs. If you do want to do that, you can find some tips about doing so here. Instead, this is a post for people who have a good book in them, but aren’t so sure about navigating all the smoke and mirrors that can come with self-publishing. Or join communities. The book?
  • ENGAGE  |  WEDNESDAY, MARCH 12, 2014
    [Social Media] Shock to the System: Content Marketing Is Alive and Well
    Social media guy and Moz co-founder Rand Fishkin and a few others wondered aloud whether content marketing had become “its own worst enemy,” churning out so much content so fast that eventually customers would throw up the white flag and simply give up. “It’s still not hard (at least in most fields) to stand out from the competition by producing something remarkable or unique,” writes Fishkin. Schaefer’s post went from content shock to shock and awe in a social media minute. Are you a believer in content shock? And then … silence. Hardly. Genuine truth. Real beauty.
    [Social Media] Getting Paid for Existing vs the Great Thanksgiving Hoax
    The Weekly Letter covers topics such as: How you can use Social Media today to get more business. Business Development Productivity HBR honest metrics Ja-Nae Duane Looters and Moochers Socialism doesn't workMy Friend Ja-Nae Duane posted a link to a HBR article on Google Plus this morning: Tackling Business Problems. Integrate Your Marketing With Your Purpose We’ve talked about this since the financial meltdown. Now it’s time to do it: Unlink pay from performance. The evidence keeps growing that pay for performance is ineffective. This has been most true in the U.S.,
    [Social Media] [VIDEO] Fun at #IBMConnect w/ @Sandy_Carter (Shout-Out to @Tom_Peters) #IBM #SocBiz
    In this video, I had a chance to speak with Sandy Carter (@ Sandy_Carter ), whose contributions to our chapter on social executives in our Amazon best-selling book The Social Employee were absolutely invaluable. Carter doesn’t just understand the value of the social executive, she embodies the process every day, inspiring her fellow IBMers by modeling the mission, vision, and values of their brand. How do you make social work for you ? Social media shouldn’t be seen as an “in addition to” problem of incorporating new processes into an already cluttered workflow.
    [Social Media] Productivity Tips #1 -How to Save 30 Hours per Month
    The irony is that business have meetings about how social media is a time wasting activity! You know the feeling. You arrive at your desk in the morning. You look at your to-do list and then your calendar… when are you going to get some work done? What excuse can you make for not getting the action points done? You feel stressed and annoyed that if you had a clear calendar then you may actually get something done. Imagine if you had an extra 31 hours per month to do rather than talk, to think rather than hear excuses – wouldn’t that feel great. 31 hours!…
    [Social Media] 9 Tried-and-Tested SEO Strategies for 2015
    Define Your Social Presence. There was a time when having a social presence meant signing up on all available platforms and sharing a bunch of content. Today, social media is a powerful marketing tool and customer service channel. Sound SEO strategies lead to online success and business growth, but with the web and search engines constantly evolving, it can be hard to know what those are. To complicate matters, there’s a lot of misinformation out there. The solution is pretty simple, though: keep abreast of changes and follow industry best practices. Consider HTTPS.
    [Social Media] ESPN Bans Breaking News From Twitter
    ESPN released a new social media policy this week putting a stop to it. We want to serve fans in the social sphere, but the first priority is to ESPN news and information efforts. Once reported on an ESPN platform, that news can (and should) be distributed on Twitter and other social sites. Lots of sports fans and social media fans alike are creating a stir about the move, calling it unfair. According to an article by Garrett Downing , though, there’s no reason to panic about the corporation killing social media just yet.
    [Social Media] How To Win Friends And Influence People (On Twitter)
    He's not a Social Media Guru - and you know the kind of "guru" I am talking about. media hacks. online social network. social media 101. social media marketing. Episode #229 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. don't think you should follow back everyone on Twitter who decides to follow you. It didn't seem like a big deal to say it. It turns out it was. Mark W. Schaefer ). like debating Mark. We decided to take the gloves off and discuss it, right here. bite size edits.
    [Social Media] 6 Tips When Talking to the Media
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services 6 Tips When Talking to the Media Your knowledge about your business, your niche and your industry is a great asset to your company and that knowledge is often sought after by industry media. Interaction with the media benefits both parties. Prepare – It is important to be prepared when you speak to the media. Responses to 6 Tips When Talking to the Media Dave says: August 27, 2010 at 3:10 pm Excellent list.
    [Social Media] “Flipping your publishing model” in action
    Then, when we compose  NTEN Connect  each month, instead of guessing what we should send out to our 30,000 subscribers, we can look at our blog and social media analytics data to learn what our blog readers have already found most engaging. Remember this post about how to flip your publishing model ? And the case study we looked at through the Virginia Associations of Realtors’ example ? just came across this great post from NTEN about how they did just that. 2009: 19%. 2010: 22%. 2011: 25%. Go check it out ! Anyone trying this? Association Case Studies
  • TWITIP  |  WEDNESDAY, MARCH 24, 2010
    [Social Media] How to Get Ignored on Twitter
    Great post articulating of the common sense reality of the social facts of life on twitter. For example I used to follow this “social media expert&# and he used to follow back, then one day, he announced how he was purging everyone from his list in order to make his experience on line better. Well needless to say this “Social media expert&# completely ignored me even after one of their “buddies&# told them I was “cool&# Where am I going with this you ask? Usually seen on Twitter discussing his or her “social media expertise.”
    [Social Media] Are We Becoming Digital Nomads?
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « GlobalPost Story on the Role of Social Media in the Kashmir Protests Killer Startup Idea: CrowdQuest White Label Platform for Crowdsourcing Q&A » Are We Becoming Digital Nomads? In my previous avatars, I have studied at IIM Bangalore, held senior marketing roles at the Tata Group, taught social media at Georgetown University as the 2008-09 Yahoo!
    [Social Media] Nearby Digital Announces Third Winner of ‘Most Liked Business In’ Competition
    Essentially, the competition is a location-focused social media competition based on rating local businesses using Facebook ‘Likes’. Nearby Digital is happy to announce Esoteria Espresso Bar , a very cosy coffee shop on Hackney Road as the third winner of its ‘Most Liked Business in Shoreditch’ competition! Although it has been a long, tiring month, it was also hugely rewarding as we met so many wonderful and inspirational people along the way, and we would therefore like to take this opportunity to say a big THANK YOU to everyone kind enough to spare us their time!
    [Social Media] The Problem with Blogging Advice
    decided to go right to the source and ask some of the most hardworking bloggers I know – Pushing Social readers. You know you need a better design but can’t figure out how to get it?  Or, you know you need to promote your blog using social networking but can’t figure out how to do it with spending hours a day doing it? However, blogging and social media advice isn’t so clear-cut. Today, I’ve added three new services to Pushing Social. If you want to put Pushing Social on your team, then give Reboot, Ignite, or Catalyst a closer look here.
  • SPIN SUCKS  |  TUESDAY, JUNE 5, 2012
    [Social Media] How to Create Authentic, Fact-Based, Hype-Free PR
    Strategic PR programs obviously benefit from the power of social media and instant communications to help build image and reputation. Think about all the tools at our disposal: Media relations, community relations, events, trade shows, websites, Twitter, Facebook, LinkedIn, YouTube, blogging, and more. Today’s guest post is written by Tom Gable. But if not approached with authenticity and supported with facts, organizations can suffer the electronic version of bands of angry villagers carrying torches, and storming the castle to right some wrong and kill the monster.
    [Social Media] Interview with Harold Fudge, founder of Infostripe – part 2
    In other words, how have you used social media to create a buzz about Infostripe? Cendrine Marrouat: How challenging is it for an unfunded startup like yours to successfully reach people online? Harold Fudge: We use Facebook to link stories, post updates and feature screenshots of some of our favorite Infostripes, its also been a great. Great Resources interview Harold Fudge Infostripe startups
    [Social Media] Actions that Engage - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « QR Codes LIKE Your Facebook Page | Main | The Dalai Lama and Business » October 20, 2010 Actions that Engage The reason for taking an action is to achieve a desired result. Another great question I was asked today was whether social media marketing differs for B2B and B2C - business-to-business and business-to-consumer.  And so it is with your social media marketing.  And so it is with your social media marketing.
    [Social Media] Building a Personal Brand vs. an Iconic Brand
    Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Building a Personal Brand vs. an Iconic Brand February 5, 2010 by Taylor Marek You are in the midst of setting up your brand , do you setup an iconic brand or a personal brand ? The same idea holds true for bloggers, podcasters, and every other new media vocation. When he stumbled upon new media/social media, he bit into it like a bull dog and refused to let go. The initial idea was developed by Dick and Mac McDonald. Passion.
    [Social Media] Thoughts on Investing Your Time
    link] From BNet 23 September 2010 SilkCharm: The more I read on Digg moving from "influencer" to "mates" social network [link] the more I think this is a societal shift. …words The personal weblog of Stephen P Smith Home Thoughts on Investing Your Time August 3rd 2010 Posted at Productivity 0 Comments Time management is a common focus here, but something that is not often discussed is just what good is all this time that we are managing? What do you want to have time for doing later? Investing time in this way creates a larger picture for you to evaluate.
    [Social Media] The 6 Keys to Perform at Your Productive Best : : …words
    link] From BNet 23 September 2010 SilkCharm: The more I read on Digg moving from "influencer" to "mates" social network [link] the more I think this is a societal shift. …words The personal weblog of Stephen P Smith Home The 6 Keys to Perform at Your Productive Best August 2nd 2010 Posted at Productivity 1 Comment Last month I was given the opportunity to get a sneak-peek at Laura Stack ‘s new book “ Super Competent &# (to be released on 9 August). I sat down with it a while back and started to read, keeping notes on the parts that struck me.
  • KYLE LACY  |  TUESDAY, MARCH 8, 2011
    [Social Media] An Introduction to RSS Feeds
    If you’re like many Internet users, you probably have a series of regularly updated sites that you visit each day – blogs, news sites, and social media hubs being chief among them. Promote your RSS feeds through social networking sites such as Facebook and Twitter, and include links to both your feeds and the dedicated RSS page on your site. powerful content syndication tool called RSS is revolutionizing the ways in which these sites present their content, as well as how online browsers receive this content. An Introduction to RSS. The First Thing You Should Do.
    [Social Media] Who Will Manage The Digital Risk & Rewards?
    Big data, identity theft, reputation risk, intellectual property loss, confidentiality and anything that represents “data and media” has become the new list of growing but deadly risk of the digital era.  In response to the increasing dependence on digital technologies and associated risks, the US Securities and Exchange Commission (SEC) issued disclosure guidance, which recommended that public companies disclose, among other things, digital risk. Aon, Marsh and Willis, the dominate worldwide brokers, are all using some form of social marketing.
    [Social Media] Apple Keynote Demo Fail
    So, when it comes to social media we need to be “human&# as a company and be comfortable in our own skin, warts and all. By Erik Qualman. Apple is an incredible story and company. Recently they had an issue with a live Demo (below). This helps reiterate that no person or company is perfect. We can take comfort in the fact that even the best of the best (Apple) occasionally stumbles. It’s comforting for Apple to know that their market cap is still higher than Microsoft.
    [Social Media] What I’m doing to get ready for 2011
    My goal, with those calls, will be to set up meetings so I can make proposals and get new clients. 5. I’m continuing work on my next social media book. I’m not going to write yet another blog post about setting goals vs resolutions or tell you why you should be working on your business now during a lull time. There’s other blogs that will tell you that. Instead I’ll tell you what I’m doing this last week of 2010 so I can be ready for 2011. These are just a few things I’m doing over the course of this week.
    [Social Media] Hidden Costs of Listening Silos
    recently talked with someone whose company has social media responsibilities divided among several executives. If you're interested, call me at +1 919 414-1043, or visit Social Target for more information. First, listen. Listen first. First, listen. Getting redundant yet? Is that also the way you've set up your own listening activities? Each has a listening arrangement in place: one has an internal team, and the others have outside agencies doing the work. The kicker? All of them may be using the same platform. How many times do you pay for the same software? Strategy
  • SPIN SUCKS  |  TUESDAY, MAY 8, 2012
    [Social Media] Would You Like Vocal Fries With that Order?
    Mark Story is the Director of New Media for the U.S. He has worked in the social media space for more than 15 years for global public relations firms, most recently, Fleishman-Hillard. Mark is currently writing a book, “ Starting a Career in Social Media ” due to be published in January 2013 by Skyhorse Publishing. Today’s guest post is written by Mark Story. . Recently, Fast Company ran an article called “ The Verbal Tic Of Doom: Why The ’Vocal Fry’ Is Killing Your Job Search, ” by Craig Chappelow. And the recruitment process rolled along.
    [Social Media] The Mobile Imperative
    often lament this moment in time as being one where us Marketers are trapped in media purgatory. If you think that most brands still struggle with the Web, e-commerce and Social Media, I'm proud to state that I think mobile - and how it will connect us - will make everything else look like a joke. media channel. media purgatory. social media. There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. It's not heaven. brand.
    [Social Media] How Digital Rewards Can Help Build Employee Buy-In #IBMConnect #IBM #SocBiz
    The session, titled “The Social Employee: Branding From the Inside, Out,” will focus on the importance of building a culture of engaged brand ambassadors who can represent their company in the digital bazaar. In our research for our book,  The Social Employee : How Great Companies Make Social Media Work  (McGraw-Hill, 2013), we learned that many people within a given organization view social adoption in the workplace in much the same way as we used to view our trips to the dentist. See what others are saying about The Social Employee and order your copy today!
    [Social Media] Reverse Mentoring is All About Screwing in the Lightbulb before.
    Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Reverse Mentoring is All About Screwing in the Lightbulb before Flipping the Switch Wed, May 12, 2010 Best Practices , Personal The following is a guest post by Shala Byers.  Image courtesy of Flickr user remography When I first started my foray into Social Media there were two kinds of people—those who proselytized Web 2.0 Managing Your Time While Managing Your Social Media My Gov 2.0 Government 2.0
    [Social Media] Could being remarkable really be this simple?
    Word-of-Mouth Marketing: How It's Connected With Social Media ( As you may know, I am a Disneyophile.  I love the Disney parks, I love the Disney movies' happy endings, I love the unrelenting pursuit of better customer service that drives Disney to their own level of excellence. also love Walt Disney's story.   I know he wasn't perfect by a long shot.  But he was a dreamer, a story teller and a man who believed so strongly in his own vision that he ignited the people around him until they were as caught up in the dream as he was.
    [Social Media] Interview with Geoff Livingston Author of Marketing In The Round
    In his third book, co-authored with Gini Dietrich , the focus is on  integrating traditional and new media marketing elements  and breaking down those stifling internal silos. Geoff Livingston:  When Gini Dietrich  and I focused on multichannel integration, our logic centered on delivering ROI and outcomes for social media. So much of today’s conversation is about how marketers can get results from social. Geoff Livingston: Without question, it’s understanding the modern stakeholder’s media experience. . both traditional and social media. etc. .
  • PROBLOGGER  |  MONDAY, MAY 20, 2013
    [Social Media] Are Balancing Emerging Technology with Effective Strategy?
    The example I used last week was to compare the effectiveness of social media against email in my own blogging. around 300,000 social media connections (mainly Facebook , Twitter and Pinterest ). updated our social media accounts around 150 times over the week. Hands down it was the email we sent. I’d estimate that last week the single email generated well over 10 times the traffic that the 150 social media updates and the 14 RSS updates combined. It was: Don’t throw out the baby with the bathwater. Last week we. General
  • DIGIGEN  |  MONDAY, MAY 10, 2010
    [Social Media] The Argument for Embedding of Content into Twitter
    Dan on A New Focus on Social Business Strategy. It occurred to me that perhaps Twitter should be doing the reverse and allowing its users to embed content into tweets. The reason I believe this is important is that Twitter is a place of links away from its site, people use desktop clients to access it, they use mobile apps, most of which aren’t owned or managed by Twitter. Therefore, infact over time does Twitter become a non-entity, simple a technology that is used to communicate rather than a destination for conversation and content. It seems a smart move to me.
    [Social Media] A few thoughts about Huffington Post / AOL and
    How about this one, a merging of Adaptive Semantics and Klout (Adaptive Semantics runs in the background mapping the social graph of Huffington Post contributors and their friends and identifying influencers that way, along with merging Klout data as an overlay for subject area relevance). Anyway, I want to take a moment to address a very big piece of news , that AOL Agrees To Acquire The Huffington Post. have a few thoughts about that.  Here’s a funny take on that from TechCrunch – an AOL company – Ha! See  Aol Buys The Huffington Post, Animated Version [Video].
    [Social Media] Fetching Friday – 23 Marketing Links
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on Have you signed up to learn about the art of promoting a single piece of content for an increase in traffic, engagement, and social shares ? Social Media / Social Networking. Ways to Use Embedded Tweets to Help Your Business – 6 ways to use embedded tweets to enhance your content, drive engagement and establish social proof. Added Bonus for Blog Post Promotion Students! Featured Posts.
    [Social Media] [Please Share!] Are you a Millennial aged between 25-30?
    How to Lead Your Way to a Social Organization Using YouTube for B2B Proven Tactics to Recruit, Retain and Unleash Millennial Talent 3 Reasons Why Content Marketing Doesn’t Work for Associations. appeared first on SocialFish - Social Media for Associations and Nonprofits. In case you hadn’t heard yet, Jamie and I are doing some research for our next book, and we are looking specifically for the perspectives of Millennial employees in the workforce. Millennials: we want YOU. There are two ways to participate in the research. Just go to  this open link to our survey.
    [Social Media] Mobile Technology and Your Small Business
    They (and you) believe in the creation of the social web and mobile technologies are the key reasons for this substantial climb. With the increase in social media and technology, this has opened the window for small businesses to gain an edge again. Instead, having instant access to email, texting, phone calls, and even social media sites, small businesses can pull ahead in the personal touch department again. When he's not blogging, Ari helps brands improve their digital media marketing. Mobile technology is not one thing. It is a way of life now.
    [Social Media] Two types of Influencers
    word on my book, Social Media Analytics – we’re in final edit mode now and I’m excited. But I’m even more excited over the possibilities after my book comes out of helping to create an environment when the social media analyst can be understood. I am finding, more and more there is a possibly unreconciled confusion between digital influencers and subjective influence as understood by more traditional  folks used to thinking of influencers in a more journalistic way; both are entirely different and produced by different world. Nuff said.
  • SOSHABLE  |  THURSDAY, MAY 2, 2013
    [Social Media] Twitter and Comedy Central Team Up for #ComedyFest
    Twitter and Comedy Central have announced that they are collaborating to bring us the first ever Social Media #ComedyFest. But from what I’ve learned working at a social media agency , Twitter is a valuable tool to use in an attempt to reach new people, build up a fan base, and go viral. I’m a big comedy fan and I can appreciate a great joke. Twitter, Comedy Station Partner For First Ever Social Media Comedy Festival. According to CBS Philly, starting this week comedians will be tweeting jokes and making videos using the Vine app for 5 days.
    [Social Media] Guest Posting – Foursquare and Action Cards
    There was a piece of genius in Dave’s post, though, that really struck me: The advantage of electronic media over paper, of course, is the ease of reordering data.However, electronic media suffers when it comes to direct manipulation of overlapping data; there is a lot of clicking and dragging of the mouse, which is slow and makes comparison of data sets cumbersome. The Weekly Letter covers topics such as: How you can use Social Media today to get more business. If your business has a physical location, you should click over to and register.
    [Social Media] Why Netflix Should Keep Qwikster
    What’s really amazing here is that practically everyone agrees that streaming media is the way of the future, and that DVDs are destined to become Gen Y’s version of the VCR. There are different fees paid for streaming media and DVD, right? He does social media managementfor KimberMedia  and teaches at   @bgckids. Netflix announced yesterday that it would end Qwikster, the company it spawned last month to handle its mail-order DVD service from its streaming service (splitting those apart happened over the summer). ”, “Finally! Probably not.
    [Social Media] Show your customers that you care
    Put your problems on stage: One of the benefits of social media is that customers use it to complain. Encourage your customers to connect with you on social networks and if one of them raises an issue – deal with it right there, out in public. But in today’s word of social sharing – believe me, they know. think that the trust goes far beyond trusting your brand promise or trusting that your product will perform.   No doubt that’s part of the equation but I think it’s more than that. That’s the moment that you need to prove to your customers that you care.
    [Social Media] A Look Under the WordPress Hood at
    Because of the theme design I use (media rich, large featured images), this has made a huge difference in my own blog’s performance, and is well worth the monthly cost to do so. Sure, they may be moving more onto social channels, but there’s still life in “traditional blog comments” yet. Social sharing options. Tying back into the optimization combination of MaxCDN, WP Super Cache and CDN Linker, WP Smush Pro helps keep media file sizes down by reducing an image file’s size on upload. Social Warfare. Click To Tweet. Optimization.
    [Social Media] 20 Best Marketing Books Of All Time
    The entire social media movement came out of this book. Shirky is more academic than fluff, and this book dives deep into technology and social media with beautiful and high-brow writing. If you''re looking for the ultimate primer on social media, what it means and what it can do, this is the perfect book to bring you up to speed. social media. What are the best marketing books of all time? It''s a question that I get asked, multiple times per week via email. This is one of those classic business books that every marketer should read.
  • JUGNOO  |  FRIDAY, JUNE 29, 2012
    [Social Media] TGIF Fun Fridays: Friends With Benefits Edition!
    Team Social was at the center of the action, promoting Social Mix 2012 (have you got your ticket yet?), On Wednesday, Team Social took a field trip to Kensington Cornerstone , an entirely gluten-free (and entirely groovy) restaurant to film yours truly as part of a brand new project. We won’t reveal too much today – oooh, the suspense! – but we will say this: keep your eyes squarely on our YouTube channel for a special preview, and your notebook handy to jot down all the social media questions you’ve just been too busy to ask. Poor me. part Cointreau.
  • FEVER BEE  |  SATURDAY, MAY 14, 2011
    [Social Media] MyFamilyClub
      The website will feature editorial, e-mail newsletters and social media integration. I want to call this one early. This online community will fail. But  But it will make a great case study in what not to do. It will fail because:  It's competing against Mumsnet. The same community that has an enormous market share, has interviewed two prime ministers, is trusted and known by almost all parents who don't need another community to participate in. There is no unique positioning for this community.  None of which you need for a community.
    [Social Media] 8 Tips to Creating a Small Business Holiday Marketing Plan
    Author Bio : Lewis Robinson is a business consultant specializing in social media marketing, CRM, and sales.  He’s had the opportunity to manage his own startup businesses and currently freelances as a writer and business consultant. Written by Lewis Robinson. Whenever the holidays roll around, anyone hawking anything is always in a tizzy to sell as much as possible. This impulse is understandable, given the rampant fervor surrounding the end of the year. Holidays provide a quick shot of adrenaline and a potential long-lasting brand boost to any small business.
  • SPIN SUCKS  |  THURSDAY, MAY 28, 2015
    [Social Media] Five Tips for Effective Marketing Collateral
    You can design a poster, a flyer, a letter, a Facebook cover, and many other social media options. By Lubna Sadik My mom has always been an important role model to me. have always been impressed and inspired by the way she has successfully built a multi-national small business that changes the lives of so many for the better. Her organization, Dyslexia CARE , is dedicated to meeting the complex needs of students with specific learning difficulties. Recently CARE launched a new math-based program. My mom was so excited. They understood the objective of the marketing collateral.
  • DANNY BROWN  |  MONDAY, APRIL 18, 2011
    [Social Media] Why It’s Not Working For You
    Why It’s Not Working For You originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. People are hungry creatures by nature. Hungry to be liked; hungry to be loved; hungry to be respected; hungry to be successful. That’s good. Without hunger, we have no drive. Without drive, we have no goals. Without goals, we have no yardstick to base our success on. And so the circle comes back around. The problem is, people are more often than not getting speed hungry.
    [Social Media] Blackberry dominates, but is the future iPhone & Android?
    For us social media addicts, competition is a great thing as mobile drives social and social drives mobile.  It’s imperative that our consumption devices keep up with our consumption habits and, in this case, competition is a great thing. By Erik Qualman. Droid Incredible by HTC. The Blackberry still dominates the smartphone market, but the iPhone and Android may be our mobile devices of tomorrow.  Only time will tell, but here is where we stand currently ( comScore data ). BlackBerry 42.1%. Apple 25.4%. MSFT Mobile 15.1%. Android 9%.
  • SPIN SUCKS  |  MONDAY, AUGUST 16, 2010
    [Social Media] The ghost blogging debate | Spin Sucks
    Mitch Joel - Twist Image Reply: August 16th, 2010 at 9:22 am How about we deal with it in a professional and enlightened way be agreeing that a Blog is a part of the Social Media ecosystem and – if it is – then we should consider the pillars of what makes something “social&#. We’re saying we want to be a part of the Social Media conversation, but we’re not even willing to be transparent about who the actual voice is? stopped doing that a good long while back because it didn’t feel like authentic social media.
    [Social Media] Monitoring Your Company’s Brand Online with MutualMind
    MutualMind takes the different aspects of social media and brings them together into a concise, and helpful way. MutualMind also helps companies promote brands on social networks, such as Facebook and Twitter, while providing powerful, and comprehensive statistical analysis to maximize results from analytical social media monitoring. MutualMind does a great job of gathering statistics from several social media sources. Search Engine Optimization: Is Social Sharing the Next Link Building? Subscribe to the comments for this post? Digg this!
    [Social Media] Fetching Friday – Resources Mashup & How to Help Japan
    ­­This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, online business, SEO & social media and how to help Japan on Top 13 social media ranking factors for SEO – if you’re hoping to rank better in search engines using the power of social media, here is an idea of what Google and other major players are looking for. Living Social is giving $5 for every $5 that you donate through them to the American Red Cross Japan Earthquate and Pacific Tsunami Fund. Related Posts.
    [Social Media] The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing
    Eventually, the content boom will weed out the weak and the lazy and the misguided ( tweet this ) , the same way the SEO boom, display ad boom, PPC boom, email boom, and social media boom culled those herds. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. Image from It’s getting crowded in here. Marketers always kill the golden goose, and content marketing is next on the chopping block.
    [Social Media] Article marketing the true competitor for online marketing
    No doubt, other means of marketing your articles including online marketing too exist and people have been trying various strategies including email marketing, sharing through social media websites and word of mouth to promote their services and products. This in no way is possible with other means of online marketing as sharing through social media or email marketing. You will be able to increase the reach of your business effectively, as such people rarely care for joining an email list or checking out social media websites for buying a product.
    [Social Media] Changing The Habits of Business
    It is important that you read and memorize our vision, mission and purpose statement after you’ve read our social media policy. These habits are not the right habits for the Social Era. How many times do people say “ I am going to exercise and lose weight ” but they never really acquire the habit of exercise? More people do not than those that do. The reason is simple. They They don’t believe the new habit will ever replace the old habit because they have tried before and failed so they give up before they even try again.   . Everything!
    [Social Media] The Moment You've All Been Waiting For.
    When will Digital Media take over from television as the number one medium of choice by marketers? right here, right now: "For the first time since being tracked, digital media - including online, social and mobile - has approached parity with television as the most important medium among agency executives, according to the latest quarterly survey from Strata , the media data processing provider that services roughly half of all U.S. Digital Media is a new media. digital media. media. new media. social media.
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