DIGIGEN | MONDAY, MARCH 1, 2010
[Social Media] How to Maximise Google's Use of Facebook Fanpage Updates
For a while now, I have been talking about the use of Social Media Optimisation (SMO), and now this becomes particularly relevant given most companies starting point on social media is Facebook. Campaigns in social media should act as a quick volume driver, not the only thing you do. Digigen Strategy for Success: 1) Create a social media program, do away with the bits of digital debris that surround one-off campaigns. Dan on A New Focus on Social Business Strategy. So what does the change mean? great way of thinking.
SOCIAL WAYNE | MONDAY, MAY 13, 2013
[Social Media] PDF – WilmerHale 2013 IPO Report
California should produce significant IPO activity in 2013, including offerings from social media, biotechnology and clean-tech companies. The report features regional breakdowns, a Q&A with former SEC Corp Fin Director Meredith Cross, and a discussion of the use of social media for investor communications under Regulation FD. At the same time, venture capital (VC) investing declined slightly but the state is expected to maintain its leadership role, as the No. source for VC-backed companies. million), Silver Spring Networks ($80.8
SOCIALNOMICS | WEDNESDAY, AUGUST 12, 2015
[Social Media] 5 Tips for Creating Content to Share on Pinterest
There is a lot less direct social interaction with users, and the type of content you post seems to be more specific. Every social media platform has its most popular topics, and for Pinterest, that’s travel, food, and marketing, according to Venngage. This doesn’t mean that every Pinterest post should reflect these three categories, but it helps to boost brand awareness and social signals if you make them some of your main points. 4. Pinterest is a pretty unique social network, but that’s what makes it so effective for sharing content. Blend Images and Text.
SIMON MAINWARING | TUESDAY, JANUARY 12, 2016
[Social Media] Brand-Building Secrets that Drive Customer Engagement and Community Architecture
If a brand truly wants to become a fast-growing category leader, it must do more than connect with customers across social media – it must inspire them to be an extension of their marketing department and build the brand. Once identified, leadership must communicate these commitments to employees and give them ways to participate in realizing social impact. By defining a purposeful and proprietary brand story, and then partnering with customers to build a brand community, companies can leverage social media to scale their business and social impact.
TAYLOR MAREK | FRIDAY, FEBRUARY 27, 2009
[Social Media] Twitter Updates for 2009-02-28
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Twitter Updates for 2009-02-28 February 28, 2009 by Taylor Marek Haha, my mind has been wandering all day. link] # Taylor is a 21 year old New Media Visionary on a Journey to change the World. think I’ll let it drift for a while… # Ok, I’m going to try something new out at my site. This may or may not fit to my liking… # @ gavinseim I agree, think they are poking around too much and preventing something innovative to happen.
TAYLOR MAREK | WEDNESDAY, MARCH 4, 2009
[Social Media] zilliontv
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me ZillionTV March 4, 2009 by Taylor Marek The television landscape is drastically changing as new digital distribution platforms emerge that enable truly personalized television. Taylor is a 21 year old New Media Visionary on a Journey to change the World. ZillionTV is one of those platforms. ZillionTV is a new company joining the digital tv age, but this is more than “digital tv. I am actually interested in this service. No cable. No antenna.
KIKOLANI | THURSDAY, MAY 19, 2011
[Social Media] Fetching Friday – Resources Mashup & Camera Battles
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Social Media / Social Networking. content development steps that bring together search and social media – how to ensure that your content is going to be successful with search engines and social networks. 11 ways to find new content for your social strategy – proven tactics to help you never run out of content. The Resources Mashup. Blogging / Writing.
SPIN SUCKS | MONDAY, MARCH 2, 2015
[Social Media] Don’t Ignore SEO Strategy in Favor of Content
From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. By Tara Geissinger. Content marketing has taken the business world by storm. The problem is, many businesses are letting their search engine optimization efforts suffer in the process. mean, it’s time consuming to pump out all of that content on a regular basis, right? If your SEO strategy is stale, it’s going to limit your visibility in the search engines. SEO Strategy: Identify Your Most Important Keywords.
ALMOST SAVVY | THURSDAY, APRIL 22, 2010
[Social Media] How to: Turn On/Off LinkedIn Notifications | Almost Savvy
Related articles which may interest you: Facebook Tip: How To Choose Who Can See Your Friends New Tool Makes My Email Work Harder and Smarter Social Networking Friends vs. Real Life Friends How-to: View and Organize Fan Pages on Facebook How Facebook Hurt My Feelings Shopping Cart Your shopping cart is empty Visit the shop ? twitter organize spam Students technology trust Twitter Proud to be featured on Social Media Informer The what and why How can I help you leverage social media and networking for your business or career? Great question, David!
KYLE LACY | FRIDAY, MAY 25, 2012
[Social Media] Wake-Up Call: Consumer Behavior Is Showing Brands How They Need to Change
These days, the new consumers don’t only look to brands for information; they have access to online reviews, social media, forums, and the mobile web. If they want to know something about your product quality, your pricing, and even your competitors, they can find out on a search engine with just a few clicks of the mouse. the focus is on earning loyalty, adding value, and building social connections. In the traditional marketing model, information went one way: from brands to consumers. Evidence - Consumers are suspicious of any claims they think are biased.
SOCIALFISH | TUESDAY, APRIL 7, 2015
[Social Media] DEMOCRACY 2.0: the Keep-It-Simple-Stupid alternative to Robert’s Rules.
At only 39 pages, it’s the accessible, user-friendly, Keep-It-Simple-Stupid rules of order system that anyone can navigate with about as much investment as learning to operate that TV remote, or installing the latest social media app on your smartphone. Post By C.D. Madson. —————– DEMOCRACY 2.0 is a new ultra lightweight rules of order system for democratic meetings, tailored to fit the needs of small to medium-sized non-profits, and designed for practical use by ordinary people facing everyday realities. My name is C.D. There I said it.
DANNY BROWN | TUESDAY, JANUARY 26, 2016
[Social Media] It’s Your Own Fault If You Get Pregnant By Having Sex in the Ear
Back in 2014, the Pew Research Center published a paper called Social Media and the Spiral of Silence. One of the key findings was how social media had actually hindered our freedom of thinking, as opposed to encouraging it. Back when I still had cable, before cutting the cord and moving to Netflix, one of the shows I watched every week was Family Guy. Before moving to Canada in 2006, I’d never heard of it. But my wife-to-be (who was in Canada) kept raving about this show. Our Quest for Acceptance Dulls Our Uniqueness. What do you do? Click To Tweet.
SPIN SUCKS | THURSDAY, MAY 28, 2015
[Social Media] Five Tips for Effective Marketing Collateral
You can design a poster, a flyer, a letter, a Facebook cover, and many other social media options. By Lubna Sadik My mom has always been an important role model to me. have always been impressed and inspired by the way she has successfully built a multi-national small business that changes the lives of so many for the better. Her organization, Dyslexia CARE , is dedicated to meeting the complex needs of students with specific learning difficulties. Recently CARE launched a new math-based program. My mom was so excited. They understood the objective of the marketing collateral.
GRANDMA MARY SHOW | FRIDAY, AUGUST 20, 2010
[Social Media] How to Use Facebook Ads to Get More Fans
Home Consulting Products and Workshops Boulder Social Media Training How To Use Twitter To Grow Your Business How to Use Facebook to Grow Your Business Sink or Swim Webinar Facebook Tutorial Twitter Tutorial About Grandma Mary Contact me Subscribe How to Use Facebook Ads to Get More Fans August 20, 2010 Facebook advertising provides one of the most targeted opportunities on the internet to find new customers and connections. You can specify who will see the ad by age, sex, marital status, city and more. It’s fantastic! How handy. Who loves you already?
TWIST IMAGE | FRIDAY, MARCH 1, 2013
[Social Media] Google Glass And Thinking Differently About Technology
In my first book, Six Pixels of Separation , I wrote that in a social media world that is being increasingly co-opted by smartphones and mobile devices, everything that we say and do can now be used against us in the court of public opinion. social media. Google's Project Glass is a very interesting product. At this week's TED 2013 conference in Long Beach, I had the chance to wear and tinker with Google Project Glass (for photographic proof, you can follow me on Twitter and see the pictures). My expectations were not high and the product blew me away (big time).
CREATIVE RAMBLINGS | TUESDAY, DECEMBER 18, 2012
[Social Media] Interview: I am featured on Tweak Your Biz!
was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Interviews are fun. They are a great way for me to share who I am and what I know with different audiences. Sian Phillips, of Tweak Your Biz, and I met online about a year ago. have grown to respect her immensely, both as a pro and a friend. She has a knack for [.] Interview: I am featured on Tweak Your Biz! If you like this post, you will probably enjoy her latest eBook, The Little Big eBook on Blogging: 40 Traffic Generation Tips , available on Amazon!
THE NEW STRATEGIST | FRIDAY, DECEMBER 19, 2014
[Social Media] Marketing Doubleshot Podcast – Ep. 2 – Creating Smarter Content & The New Approach to Blogging
In this episode, Josh Muirhead and Jonathan Barrick look back at 2014 and talk about what digitally savvy brands in 2015 will need to do in their content marketing strategies to truly achieve success, as well as how the world of blogging has evolved to a rich-media platform. Blog Digital Marketing Marketing Doubleshot Podcast Social Media Marketing blogging content marketing digital marketing marketing doubleshot marketing strategy podcast social media marketing PT7hAh5hxkk. Kevin Spacey at CMWorld on Storytelling – www.youtube.com/watch?v=NJnP2wsgnoA.
TWITIP | MONDAY, FEBRUARY 15, 2010
[Social Media] Start Dating your Twitter Followers – Back to the Basics of.
Social media, perhaps? It’s quite amazing how people stray away from the fact that you need to always be building relationships, especially in social media. If you put good work and value into it, you will develop a bond with the other person in social media. Together we can change the way marketers and businesses use Twitter and social media as a whole. and mixed marketing communications firm based in Southwest Florida. The same can be said about businesses and their relationships with consumers and how you communicate with them.
IDACONCPTS | TUESDAY, JANUARY 25, 2011
[Social Media] Review of the Online Group Buying Industry
Group buying, which refers to social buying or collective buying as well, is the buying an offer which has been significantly reduced, due to the fact that it is only valid if enough buyers are found. With the failure of Google Buzz and the missed opportunity of seizing Groupon, the search giant has not been able to make a stronger impact on social media and its different segments. Group buying is a trend that had incredibly growth throughout 2010. Here is a short review of these 2 key players in the online group buying industry. Until October 2010, the Washington, D.C.
THE WAY OF THE WEB | MONDAY, JANUARY 10, 2011
[Social Media] Report shows social companies make more money
’ Or, in non-consultant speak – by being social inside and outside your company, you’ll make more money, and be able to get higher profits. 'Cash Money' by jtyerse on Flickr (CC Licence). Want to become social? There are a couple of elements missing from the McKinsey report summary – firstly, it’s not just enough to roll out some new social technology. It won’t do anything for your business just sitting there, and that includes customer social outreach like blogs, social media, video sharing etc.
WRITTENT BLOG | WEDNESDAY, AUGUST 27, 2014
[Social Media] 5 Writing Tips to Drive Your Readers to Action
So what if you lose out on a bit of SEO and social media traffic ? Image source. Think about this for a moment: what, exactly, is the purpose of a blog post? If you’re thinking increased traffic, audience exposure, and authority & brand building, you’re wrong. Those are just side benefits a blog post brings and channels through which the real purpose is achieved: more sales. Growing a business’s bottom line is the essential goal of practically every marketing strategy you employ. But driving your readers to action isn’t as easy as it looks.
THE RELATIONSHIP ECONOMY | WEDNESDAY, JULY 27, 2011
[Social Media] The Guru Strategy Will Fail
The social gurus are now propagating the need for “social strategies but few seem to be addressing the real issues about why organizational strategies fail. recently saw a video from one of the well-known social celebrities discussing the need for alternative organizational strategies with a well-known research analyst. We are witnessing a social chasm of wisdom and knowledge which are confused as information. Today “gurus use social media to push out information, to brand themselves and to attract a bunch of followers to certify they are a guru.
CONVERSTATIONS | FRIDAY, JULY 24, 2015
[Social Media] Tips to Turn Your Customers into Your Brand’s Advocates
This is the content that your customers are likely to share with others on social media and make converts of other consumers. Simply posting regularly on social media is a good first step, but directly interacting with your customers through social media is just as important. Respond to any mention of your company or product on social in a positive way and offer more information whenever it is available. Written by Kevin Flanagan. Transforming a satisfied customer into a brand advocate is rewarding. Offer the Best Customer Service. Marketing
ARI HERZOG | SUNDAY, FEBRUARY 12, 2012
[Social Media] Introducing Stephen Tiano: Monday Muse #2
How do you define social media, and how has that definition changed? Social media are simply different venues in which people congregate online for whatever purpose. Early on, I admit I didn’t necessarily see the value in social media. Some social media sites are better than others in the sense that there are more professional people there than elsewhere. Discover more articles on new and emerging media. introduced Mitch Joel last week and debuted the Monday Muse column. Here is Stephen for the second week. My influences vary.
KIKOLANI | WEDNESDAY, NOVEMBER 21, 2012
[Social Media] 2012 Black Friday and Cyber Monday Deals for Bloggers
Get your social media education from the experts! You can’t go wrong with Facebook education when Mari Smith and Mike Stelzner of Social Media Examiner give it a thumbs up! What’s the best part about Black Friday and Cyber Monday online? Photo Credit: Black Friday vs. Cyber Monday Infographic by Exelate. Without further ado, here are some great Black Friday and Cyber Monday deals for bloggers and online marketers for 2012. This list will be updated as new deals are found, so stay tuned! Courses. Ebooks. Spend your holidays learning more about blogging!
KIKOLANI | FRIDAY, SEPTEMBER 23, 2011
[Social Media] Fetching Friday – Resources Mashup & Move
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Social Media / Social Networking. The Power 150 Real Numbers Revealed – A look at the actual social power behind the top 25 blogs in the AdAge Power 150 marketing list. Here are 34 ways you can engage your target audience on this social media platform. The Resources Mashup. Blogging / Writing. This series is the perfect guide to blogging for writers. Business / Career.
TWIST IMAGE | FRIDAY, SEPTEMBER 2, 2011
[Social Media] The Myth Of Reciprocity And The Social Life Of Brands
The mindset in this instance is to think of your brand as a media entity. There is no doubt that the more people that a brand is following, the more opportunities they are creating to get their message to spread to more and more people (and this includes these individuals and their social graphs). Reciprocity in the social life of online media should mean that if someone connects with you, you should reciprocate and connect back - sight unseen. media. media hacks. online media. online social network. social graph. social life.
WAXING UNLYRICAL | TUESDAY, SEPTEMBER 14, 2010
[Social Media] The Problem With PR
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? If you have a media relations background, you’ve already recognized I used the media advisory format just now. But that doesn’t mean PR = media. By no means do I think media relations has gone by the wayside. Michael Pranikoff Global Director, Emerging Media PR Newswire Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"
FRESHNETWORKS | FRIDAY, MARCH 28, 2014
[Social Media] Five innovative examples of crowdsourcing
Kyle Stock at Mashable commented on the trend for fashion and make-up brands to leverage social media and effectively crowdsource their product shoots. Images tagged on those social media platforms with #coachfromabove are curated by the site to promote their product in a more naturalistic way. Every week we bring you the FreshMinds Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This The search for the missing Malaysia Airlines plane. Coach’s crowdsourcing of product shoots.
IMAGINE YOUR REALITY | TUESDAY, OCTOBER 8, 2013
[Social Media] Technology isn’t what drives your business forward
There’s a myth that if you have the latest cutting edge technology, the latest social media, SEO, etc, you’re ahead of the curve, but in my own experience technology is a tool. In the Book Good to Great , the author explores what makes businesses great. One of the points he makes is that technology doesn’t drive business forward. couldn’t agree more with him. It may help your business grow, but it is not the root cause of your growth and when you treat technology in that way you’ve fallen away from understanding what really drives your business.
PROACTIVE REPORT | TUESDAY, MAY 6, 2014
[Social Media] Mayo Clinic Tops Digital Healthcare Report
Watch the full video interview with Lee Aase, Director of the Social Media Center at Mayo Clinic, to hear his tips. Social Media Case Studies A new study shows that only 4 of the US News Top 10 Hospitals have a patient-centric digital presence. The study Aligning Patient Needs with Online Capabilities: What Healthcare Reform Means for Your Hospital Website looked at the top 50 hospitals, as listed on the US News and World Report, and examined their online offerings to see how well they serve the digital patient. The study was done by Evolve Digital Labs.
SOCIALNOMICS | THURSDAY, AUGUST 11, 2011
[Social Media] Japan Social Outreach from Amex
American Express launched “ Friends of Japan ,” its first-ever global social media program on Facebook. The program is designed to reignite attention and support for earthquake relief efforts, by introducing a social, word-of-mouth campaign that builds upon previous contributions and fundraising activities by Amex since the disaster struck five months ago. I’d argue this is world-of-mouth and it’s nice to see a company like Amex leveraging social media for social good. Featured Social Good
LAUREL PAPWORTH | TUESDAY, AUGUST 3, 2010
[Social Media] Election 2010: GetUp Tony Abbott Mashup
In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms. I was left unmoved by Barack Obama – great for fundraising, nary a thankyou in return (and a great wall of silence immediately he won) – so I’m hardly likely to be moved by “I am, I will, I am tweets from broadcasting polllies in social spaces. That’s how it works. What do you think? So what?
WRITTENT BLOG | MONDAY, JULY 22, 2013
[Social Media] Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
Focus on Metrics: Do you know which social media platform your customers are coming from? Are they on social media? Social Integration: Are social media follow buttons included on site pages? Social Media. company’s ability to monitor, track, and engage in conversations on social media platforms can determine their success among a new type of consumer. Timing and Frequency: How often does your competition post to their social profiles, and what times of day? What About SWOT Analysis? Image credit: Xhienne.
ENGAGING BRAND | MONDAY, MAY 26, 2014
[Social Media] How to Create Unconditional Customer Loyalty
Social marketing, social media is nutrition for your marketplace. Customer Service content marketing social media brands + social media social marketing Serious question - why do you feed your children? . You don''t have to.you do have a choice. Clearly there are laws that society have put in place to punish people who don''t look after the vulnerable.but you could choose not to.and take the consequences? So I ask again why ? Do you see it as your honour to look after the vulnerable? Why wouldn''t you want to ''feed'' your customers?
SOCIALFISH | MONDAY, NOVEMBER 5, 2012
[Social Media] Social CRM is Part of Culture Change
If you’re a regular reader of this blog, then I am sure you are aware of the awesome white papers that Maddie and Lindy have written with Avectra on Social CRM. The ideas in Humanize tend to be slightly bigger picture than social CRM. Implementing social CRM within your association is actually culture change. think this is really important to keep in mind as we deal with things like social media. think they have a knack for paring down issues to the essence, particularly when it comes to figuring out what to DO next. like the bias towards action.
CREATIVE RAMBLINGS | MONDAY, JULY 2, 2012
[Social Media] 5 great articles you may have missed (June 25 – July 1, 2012)
How to Showcase Your Personal Brand on LinkedIn: 8 Tips by Lindsey Pollak (LinkedIn Blog) Infographic – 5 Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter and YouTube by Mike Lewis (Socialnomics) 25 Important Pinterest Tips for Your Career [.]. Here is a roundup of my five favorite articles for June 25 – July 1, 2012. Great Resources Lindsey Pollak Socialnomics
CONVINCE & CONVERT | SATURDAY, AUGUST 17, 2013
[Social Media] My 7 Favorite Content Marketing Tips and 29 More I Like A Lot
And, we’re a media sponsor for the big show September 9-11. ” From the brilliant Todd Wheatland of Kelly Services (who did a fantastic Social Pros podcast with me ): “To excel and content marketing, you need to dig much deeper than knowing customer profiles. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. It just……kicks ass. Get on it, as tickets are almost sold out. Write a LOT.
CONVINCE & CONVERT | THURSDAY, DECEMBER 26, 2013
[Social Media] Is Twitter Crossing the Line Between Useful and Creepy
Maybe it’s a sign of the social media times, where we know people by their avatar more so than their street address of phone number. For marketing professionals and those who willingly allow social media to envelop them like a dense fog (guilty), Nearby is a real advance. For “real” people, however, it’s the manifestation of everything they fear about social. . Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Location Always.
KIKOLANI | FRIDAY, FEBRUARY 11, 2011
[Social Media] Fetching Friday – Resources Mashup & Videos from Australia
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media plus some videos from my trip to Australia on kikolani.com. Social Media / Social Networking. Social media by demographic – an infographic that breaks down the top social networking sites by gender, age, income, and education. ways to record video for your social media marketing – this covers the five types of video you can use to further engage with your social media following.
DANNY BROWN | THURSDAY, MARCH 19, 2015
[Social Media] Why We Should Make More of What We Do An Experience
Why We Should Make More of What We Do An Experience originally appeared on Danny Brown - there's more to life than social media - all rights reserved. In 2001, I went backpacking around the West Coast of Australia for six months. I was 33 at the time. This wasn’t a journey that I had to take to “find myself” Instead, it was just about taking the time to make an experience. I’d been telling myself since I was 19 that I was going to go backpacking, but never did it. ” So I did. And it was everything I expected, and more. The Fallacy of Too Busy.
MINDJUMPERS | WEDNESDAY, FEBRUARY 1, 2012
[Social Media] How Can Brands Manage Facebook Comment Overload
Tweet Recent comment count on Facebook brand pages is going up, just proving that now, people accept social media as an effective method of communicating with their brand and entering a conversation. The suggestions are based on a guest post by Jason Keath’s (the CEO of Social Fresh) for Mashable. Often in these situations, a community manager will find herself in a fix, unable to answer and respond to all of them. Most importantly it is crucial not to hit the panic button and do the easy thing of deleting all the negative comments or even the entire thread.
SOCIALNOMICS | WEDNESDAY, JANUARY 15, 2014
[Social Media] Go Social on Finding out About Surrogate Mothers
You can join networking groups, surrogacy websites, social media sites and message boards on surrogacy. Use Social Media to Find a Surrogate. From there, you can follow those websites on social media sites such as Facebook, Twitter, LinkedIn and Google+. You can also get to know potential surrogate mothers via their own social networking websites. Social Media children research surrogate mother According to the Centers for Disease Control and Prevention , 6.7 This is where a surrogate mother may come in. Finding a Surrogate.
TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, AUGUST 26, 2009
[Social Media] Creating Passionate Customers: Brand Evangelism and What it Means.
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Creating Passionate Customers: Brand Evangelism and What it Means to Your Business Creating Passionate Customers: Brand Evangelism and What it Means to Your Business by Tamar Weinberg on August 26, 2009 Share Last week, I wrote a piece on brand building for Forbes.com. But with social media marketing, it doesn’t have to be. The only investment in the act of marketing on the social web is time and energy. Maybe.
CONVINCE & CONVERT | WEDNESDAY, DECEMBER 7, 2011
[Social Media] The 6 Stages of Exposing Yourself with Content Marketing
Our example is Lisa Loeffler , founder of Genuine Media Co. Lisa is a experienced social media consultant. Thus, unlike the gaggle of consultant/speaker/author types in the social media game, she doesn’t do much blogging. leader in integrated interactive marketing including email, mobile, and social, ExactTarget has a decentralized approach to content creation. Perhaps their most popular recent content endeavor is the Subscribers, Fans, and Followers research series , which studies consumer psychology within social media and email marketing.
GEOFF LIVINGSTON | MONDAY, SEPTEMBER 29, 2014
[Social Media] The Value of Silence
Today, my blog is much less popular, in part because I did things like cut frequency and removed social media as a primary topic. In an era when everyone can say whatever they want and often do, silence delivers more than you would think. In fact, there is great value in silence. Let me give you an example. I had a client that was driving me nuts, and it was all I could do from expressing my frustration. I sat down with xx in a meeting, and was catching a fair amount of grief all while listening to the passionate defense of a few questionable decisions. When You Are Quiet. Poise.
ONLINE COMMUNITY STRATEGIST | SUNDAY, JUNE 14, 2009
[Social Media] Don't discount the lurkers in your community
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Don’t discount the lurkers in your community June 14, 2009 in Community Building , social media | Tags: #cmtychat , lurkers , online communities Last Friday brought another interesting hour of #Cmtychat , created by Bryan Person and Sonny Gill. days ago This one caught my attention: Junk research, shabby journalism and social media. In my opinion, it’s a member drive that never ends. Ideas?
PROACTIVE REPORT | WEDNESDAY, AUGUST 29, 2012
[Social Media] Digital PR Tool of the Week: Newsle
One of the factors you should be monitoring is who in your social graph is getting media attention. Perhaps this might be too narrowly focused for everyone, but it is a perfect digital PR tool, since we need to know who in our social graph is getting media coverage and what they’re saying. “With Newsle, there’s no social news, only real news,” said Axel Hansen , co-founder of Newsle, who notes that he and his partner, Jonah Varon , have cut back their use of Facebook and Twitter because the sites become so noisy. Follow me on Twitter.
ABSOLUTE PA | THURSDAY, SEPTEMBER 16, 2010
[Social Media] What Will New Twitter Mean For You?
As a social media virtual assistant and self confessed Twitter nut, this is really exciting news and I will be watching with interest (along with 149million others) as these changes take shape. This appears to leave little room for customised profile pages although there are assurances that the new layout allows for more customisation, so we’ll see… Media. Twitter have teamed up with 16 media apps including Etsy, Flickr, Twitpic, UStream, Vimeo and YouTube enabling users to see photos and videos direct from their Twitter profile. They include: New design.
KIKOLANI | FRIDAY, JANUARY 14, 2011
[Social Media] Fetching Friday – Resources Mashup & A Day Without Rain
Social Media / Social Networking. The social media marketer’s SEO checklist – what a social media marketer needs to know about SEO to help make social campaigns help with search rankings. Are you losing out on targeted social media traffic ? Don’t miss out by not using some of the top social media referrers. Facebook for websites : social plugins for your blog or website to increase engagement and social proof. The Resources Mashup. Blogging / Writing. Start with these blogs.
DAVE FLEET | MONDAY, JUNE 27, 2011
[Social Media] Armchair Quarterbacks: Don’t Be That Troll
A quick thought (or ten) for anyone who is thinking about armchair-quarterbacking someone else’s PR or social media execution without anything constructive to add… When you criticize things from the outside, you: Don't be this guy. 1. Don’t know what actually happened. You know what you read in blogs, in the papers, etc. You don’t know what actually happened — who said what and to whom. 2. Don’t know what discussions happened internally. You see the reported outcome. Don’t know the context for the decision(s) that were made.
MINDJUMPERS | WEDNESDAY, FEBRUARY 15, 2012
[Social Media] How Ford Fiesta Created Brand Engagement with Classic Tactics
However, a good understanding of social and great execution has created results worth sharing. Combining UX With Your Social Media Profiles. Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com. You can also connect with Christine on Twitter @christine_kbh. When Ford Fiesta decided to launch a new campaign, the aim was to draw attention and increase awareness about the new Fiesta.
IDACONCPTS | TUESDAY, AUGUST 7, 2012
[Social Media] Interview with Carla Friday, Owner of DetailsMadeSimple.com
have an extensive background in social media and know the importance of having a social presence. Do you have people specifically assigned to social media management? have been running social media account for years and a previous company. Has this event affected your social media strategy? In fact, I will be offering services in the future that will help small business advertise with Twitter and other social media platforms. Through this process I had the pleasure of meeting Carla Friday, Owner and Sr. Yes, I was.
SOCIALNOMICS | FRIDAY, DECEMBER 4, 2015
[Social Media] 7 Sales Prospecting Techniques Probably You’ve Never Tried
Whether you use social media or prefer face-to-face connections, make sure you have a community of people who serve the same audience that you do. Sometimes you may be able to gain a bunch of connects through social media based on your company’s reputation or your immediate network, but in most cases, when you’re approaching a new customer it is basically a cold call (or email). To better increase your chance of getting a response, build up a history of connecting with that person or company on a social media site. Get in front of the camera. Listen.
SOCIAL MEDIA STRATEGERY | WEDNESDAY, JANUARY 27, 2010
[Social Media] Gov 2.0 Jobs, Moves, and Opportunities
Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Gov 2.0 Jobs, Moves, and Opportunities Wed, Jan 27, 2010 Miscellaneous Image Courtesy of Flickr User Ben Zvan Inspired by Jeremiah Owyang’s excellent “On the Move series of blog postings meant to track and congratulate folks who get promoted, move, or accept new exciting positions in the social media community, I wanted to to start this semi-regular (maybe once every other month?) Government 2.0
KIKOLANI | FRIDAY, JUNE 8, 2012
[Social Media] Fetching Friday – Resources Mashup & Human Slingshot
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. How to Use Social Media to Aid in Your Search for Employees – The following are some ways to incorporate social media into your search for qualified employees. 10 Tips: How to Use Pinterest to Get a Job – Use the fast-growing, visuals-based social network to post a resume, research careers and connect with potential employers. Social Media / Social Networking.
ENGAGING BRAND | FRIDAY, JULY 6, 2012
[Social Media] What is the key to persuasion?
Persuasion is what social marketing is all about. The social web is a great tool to persuade but there is one thing many forget. Just because social marketing allows you to talk all the time, remember.to Marketing Social Media coach social media social marketing business leadershipPersuasion is built into all of us.remember the nagging for that toy, followed by the cute look which was likely to work. Business is about persuasion, leadership is about persuasion. The gap. . allow that gap.to
SOCIALFISH | WEDNESDAY, MARCH 2, 2016
[Social Media] 4 Steps For Creating the Ultimate Video Marketing Plan
Your YouTube channel should have a properly sized and engaging cover photo, search engine optimized descriptions, and relevant social links. Similarly, be sure your video also contains a search engine optimized description, keyword-enriched tags, and relevant links to your website and social sites. You can also embed your video into your blog posts and promote them on social media and through ads like you normally would. If marketing has shown us anything in recent years it’s this: visual marketing is more important than ever. ———-. Implementation
TAYLOR MAREK | SATURDAY, FEBRUARY 6, 2010
[Social Media] #106: Jordan Cooper of Not A Pro Blog Rants on Blogging, Social.
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me #106: Jordan Cooper of Not A Pro Blog Rants on Blogging, Social Media, and Marketing February 6, 2010 by Taylor Marek Today I interviewed Jordan Cooper of NotAProBlog.com If you are wondering, we will be moving back to our regular schedule soon and I may be mixing the podcast episodes up! taylormarek me on Twitter Facebook: [link] Taylor is a 21 year old New Media Visionary on a Journey to change the World. Need some inspiration?
TAYLOR MAREK | THURSDAY, APRIL 1, 2010
[Social Media] I was bought by Mashable!
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me I was bought by Mashable! We need a face for social media and decided you are the best one to represent us. So I am very excited, as you can see. The email also goes on to explain that the ads on my site will be switching to those currently on Mashable (I get paid off of those), that I get to write articles for them once a month, and I get to fly around to events to speak about social media and represent Mashable. link].
TWIST IMAGE | TUESDAY, JUNE 28, 2011
[Social Media] The New Media Pecking Order
This past Sunday, the New York Times ' Sunday Review ran an opinion piece called, Got Twitter, You've Been Scored , by Stephanie Rosenbloom that looked at the emerging trend of brands using social media analytics platforms like Klout , PeerIndex and Twitter Grader to see how "influential" individuals are. The output of this social media meets popularity contest has many people's panties in a knot. Pushing this further, if everyone has their own media channel (because of our own, individual Twitter feeds, Facebook friends, personal Blogs, etc.) klout.
BARE FEET STUDIOS | THURSDAY, AUGUST 5, 2010
[Social Media] Why I Rarely Answer My Phone | Bare Feet Blog
Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Aloha , HowTo , Productivity > Why I Rarely Answer My Phone Why I Rarely Answer My Phone by Roxanne Darling on August 5, 2010 Increasingly, as a digital native, citizen of the internet, geek girl – call me what you wish – I find myself more and more discerning about how, when, and with whom I use the phone. The bold emphasis is mine. So true.
WAXING UNLYRICAL | FRIDAY, AUGUST 14, 2015
[Social Media] #measurePR Recap (August 2015): Big Picture PR Measurement
We were excited to welcome four amazing guests: Nichole Kelly of Social Media Explorer, Sally Falkow of The Proactive Report, Tinu Abayomi-Paul , and Michelle Drifka Hinson , Chair of the Institute for Public Relations’s Measurement Commission. A2: and now that brands are their own media they need to track & measure like media does #measurepr. SME Social Media Reporting Toolkit. In August, the #measurePR Twitter chat took a big picture look at the field of PR measurement. A2: Best practices- know what you’re measuring and why. Topsy.
SOCIALNOMICS | WEDNESDAY, DECEMBER 28, 2011
[Social Media] Best Practices for Engaging the Social Customer from Adam Metz of The Social Customer
On our quest to understand the state of social marketing dynamics, we invited author and marketing strategist Adam Mertz ( @theMetz ) to share his insights about what’s at the heart of social marketing – the social customer. In his book The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers , Adam explains the advantages of socially-minded companies, which proactively manage the social customer. Let’s start with who the social customer is. Bostonmike.
SPIN SUCKS | TUESDAY, AUGUST 4, 2015
[Social Media] Five Qualities Your Next Content Strategist Should Have
Skillsets: E diting, writing, blogging, social media, policy development. They need to keep their eye on all media and marketing channels, watch how each performs, know trends , and always be prepared to make it better. By Elli Bishop. In the information age it’s no surprise content creation and management is a crucial consideration for businesses. But all the snappy content in the world won’t do you any good if you don’t get it to the right people in a timely and effective manner. That’s where the content strategist comes in. Content Strategist in Your Organization.
GAURAVONOMICS | THURSDAY, APRIL 7, 2011
[Social Media] Will Anna Hazare’s India Against Corruption Campaign Tip into a Social Movement?
It seems that Hazare’s India Against Corruption campaign is attracting some serious support on the Indian social web. Will Anna Hazare’s anti-corruption campaign tip into a social movement on the social web? Will the retweets and likes result in lasting social change, or merely add up to aimless chatter? If you liked this post, consider inviting me to speak at a conference or workshop , or asking MSLGROUP to create a social media strategy for your brand. The campaign’s Twitter account @ janlokpal is also getting some traction.
TRADESMEN INSIGHTS | WEDNESDAY, NOVEMBER 28, 2012
[Social Media] What’s Your Plan for Lead Nurturing?
This is especially true when it comes to dealing with social media leads. question you must ask yourself is whether social media leads fit into your existing process and if so where? As a rule, social media leads take longer to convert because they are engaging you earlier in the process. How are you moving social media leads into your sales funnel? Nurturing social leads needs to be handled differently. think we would all agree that if we had a process, chances are we would increase the number of leads that turn into new business.
ADAM SHERK | MONDAY, APRIL 26, 2010
[Social Media] An Early Look at Facebook Open Graph Protocol Integration on News.
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk An Early Look at Facebook Open Graph Protocol Integration on News Sites by Adam Sherk on April 26, 2010 There has been a lot of news and reaction around Facebook’s new additions to the Facebook Platform: Social Plugins, the Open Graph protocol and the Graph API. Consider the impact that Facebook Open Graph protocol integration will have on your existing on-site community features and social functionality. You can jump to the end for the Takeaways ).
SPIN SUCKS | MONDAY, NOVEMBER 23, 2015
[Social Media] How to Use #PRStack to Create a Community of Action
Successful communities are driven by focus and personality, not what social media platform they’re housed on and the features of that platform. Related Stories An ‘Apple’ a Day Keeps the PR Critics Away How Social PR Disrupts the Status Quo The 22 Greatest Villains in Literature. By Scott Guthrie. PRStack began life as a blog post railing against the t he lack of mature workflow for public relations. The post, written by Stephen Waddington , partner and global engagement officer at Ketchum, chimed with fellow PR practitioners. Define Your Community.
WEB METRICS GURU | WEDNESDAY, FEBRUARY 9, 2011
[Social Media] A few thoughts about Huffington Post / AOL and VisualRevenue.com
How about this one, a merging of Adaptive Semantics and Klout (Adaptive Semantics runs in the background mapping the social graph of Huffington Post contributors and their friends and identifying influencers that way, along with merging Klout data as an overlay for subject area relevance). Anyway, I want to take a moment to address a very big piece of news , that AOL Agrees To Acquire The Huffington Post. have a few thoughts about that. Here’s a funny take on that from TechCrunch – an AOL company – Ha! See Aol Buys The Huffington Post, Animated Version [Video].
TWIST IMAGE | SATURDAY, JULY 16, 2011
[Social Media] The Social/Anti-Social Network
Online social networking continues to change and evolve. That is mind-blowing, impressive and not all that surprising when you consider how popular platforms like Twitter and Facebook are, and how people are looking for newer/cooler social networking experiences. Google + lets you be selectively social. In tinkering with Google + and listening to what some of the cool kids have to say about it online, it's very clear that the majority of people see Google + almost like an online social networking "do-over!" It's a different kind of "social."
TWIST IMAGE | THURSDAY, APRIL 21, 2011
[Social Media] Defensive Branding
Social Media has brought brands - kicking and screaming - into a world where they must defend their values (on a daily basis) in many different spaces (Blogs and YouTube to customer review sites and Twitter ). Trust me, regardless of the brand they would much prefer if Social Media went away tomorrow so that they can go back to the good old days of spinning the story, controlling the message and resolving matters privately. Entering Social Media with a defensive posture ( "we're here to respond to all complaints!" media theorist. rocky.
DANNY BROWN | SATURDAY, SEPTEMBER 24, 2011
[Social Media] The Difference Between Acumen and Accruing
Something to keep in mind when you next want results in anything you do… The Difference Between Acumen and Accruing originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Acumen and accruing. Two words that share a few letters, and yet are miles apart in every other sense. Acumen means you have something of use; accruing means you’re in the process of gathering stuff that isn’t necessarily useful. Insights acumen versus accruing business acumen
BLUE FOCUS MARKETING | WEDNESDAY, NOVEMBER 13, 2013
[Social Media] A Holiday Gift Idea for Your @SocialEmployee #BlackFriday #socbiz #socialselling
Naturally, we can’t think of a better holiday gift for your team than our Amazon best-selling book, The Social Employee : How Great Companies Make Social Media Work. As we argue in the book, a company’s social employees are its brand ambassadors to the outside world, the engaged, thoughtful, and responsive men and women who work tirelessly to breath life and authenticity into your business’s mission, vision, and values. And with The Social Employee as their guide, your employees will be able to learn from the most cutting-edge social businesses in the industry.
SOCMED SEAN | SATURDAY, AUGUST 15, 2015
[Social Media] One Super-Easy Way To Convert Traffic And Avoid 404 Errors
Blogs Featured Social Media Tech blog customers RSS usability wordpressWhen it comes to blogging or Websites, traffic is good… but what you do with that traffic can make the difference between life and death of your blog and your business. If you’re only interested in increasing traffic and you’re not thinking about converting that traffic into leads (and eventually customers), then all your efforts are going to waste. If you’re a newbie to blogging or Web development, a 404 error occurs when your users search for a page that does not exist on your site.
TWIST IMAGE | THURSDAY, AUGUST 16, 2012
[Social Media] The Power Of Direct Relationships
Is it directly with the brand or with an online social network? On one hand, we're happy when retailers that we like provide us with discounts and bonuses because we're valued customers and, on the other hand, we're willfully sharing (some might argue over-sharing) so much information via social media that we're simply more comfortable there. In contrast, 52% of consumers responded that they are "much more concerned" or "somewhat more concerned" about sharing the same data on social networks." mass media. online social network. social media.
LOUIS GRAY | THURSDAY, MAY 14, 2015
[Social Media] Preaching to Our Choirs and Setting Up Blinders for All Else
But in the ensuing time, it's become even more clear that people, through constant following and unfollowing on our many social networks, are growingly subscribed to homogenous streams, and the content creators, be they bloggers, Tweeters, photographers or anything else, are limiting the subjects they discuss, to continue feeding the faithful. As someone who gained a following talking about tech, new tools and communities, I've staked my position on the Web as an early adopter, a cloud proponent, a measurement advocate, and engaged social media participant. Or race.
ONLINE COMMUNITY STRATEGIST | TUESDAY, JUNE 23, 2009
[Social Media] Building Community Through Excellent Customer Service
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Building Community Through Excellent Customer Service June 23, 2009 in Community Building , social media | Tags: customer service , Freshbooks , Jon Spenceley Less than 24 hours after creating a Freshbooks Account to bill for a recent consultation and presentation, I received a follow up call from Jon Spenceley. days ago This one caught my attention: Junk research, shabby journalism and social media.
THE RELATIONSHIP ECONOMY | WEDNESDAY, SEPTEMBER 21, 2011
[Social Media] Are Travel Suppliers Connected To Traveler’s?
Creating an Internal Social Media Strategy That Works. Assessing the latest trends in the social buying category. Note that most of the speakers subjects represented “hotels, deals and social media” with no real representation from the airline industry. The very reason we choose to create Social Flights was to go beyond the travelers expectation and create an alternative way to fly that brings “social” to a higher level. Understanding emerging trends and opportunities in the online travel sector. Travel is a system.
SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 27, 2010
[Social Media] Influence: Facts, Opportunities and Threats of Influencer Marketing
The fact that we tend to trust it, is a normal human psychological phenomenon which is becoming ever more evident and even grows in social media times. Harris Interactive concluded in a recent study that 60% of respondents valued the opinions of others on social media, only 25% did not agree. After all, the authorities say so and the media copy it. Tags: Research Harris Interactive influencers peer reviews social media marketing The importance given by people to the opinions of others is well known by now. say and think. In my opinion.
CREATIVE RAMBLINGS | TUESDAY, NOVEMBER 22, 2011
[Social Media] PROSkore: The network that goes beyond Klout and LinkedIn
Sarasota, Florida, based PROSkore was launched in October 2011 to measure influence and experience, and fill the professional void in social media. Since the recent change in Klout scores, a lot of professionals involved in social media have started to question the real value of ‘online influence’. Branding Great Resources News business network Klout LinkedIn PROSkore social networkingThis has resulted in a migration to sites.
TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 1, 2012
[Social Media] Are You Listening?
One of the first rules of social media is to listen. Jay points out that in social conversations, very rarely does your company name or trade names come up in conversation. Marketing Tips Social Marketing incorporate seo in social listening jay baer social medai monitoringMost of us get that when it comes to our outward activities and from groups that you belong to. But when it comes to listening to what people are saying about us, are we doing a good job? Jay Baer thinks we all could do better. Anything that revolves around your category.
THE RELATIONSHIP ECONOMY | SATURDAY, JUNE 12, 2010
[Social Media] Is Creative Capital Understood?
Photo Credit: Social capital, intellectual capital and creative capital are the factors of production for the Innovation Economy ; next economic paradigm. Few people realize that Silicon Valley arose from a perfect storm of social capital from the 1960’s, the music and arts scene of the same era, and the proximity of academic centers Stanford and Berkeley. As we continue our march into the regime of social media it is imperative that we understand, support, and develop this critical factor. Twitter: I found 20 Tweets referencing “Social Capital” in the last HOUR.
SPIN SUCKS | MONDAY, OCTOBER 1, 2012
[Social Media] Apologies in a Crisis and Other Lessons from Apple
You will miss a social media alert that tells you someone is peeved. On Saturday morning, Mr. D and I made our way to Michigan Avenue to visit the flagship Apple store. would have preferred the less touristy store in Lincoln Park, but we were there to get his new iPhone 5 and it was where they sent us (in other words, we had no choice). Because he’s never upgraded his phone (he still had the very first and original iPhone), I didn’t make much of a stink of it because it’s about freaking time. When we arrived at 9 a.m., Just a Rumor? Apologies in a Crisis.
SOCIALNOMICS | WEDNESDAY, FEBRUARY 1, 2012
[Social Media] New facebook Marketing Challenges in 2012
Current years have experienced a massive rise in ‘social media marketing’ and not only are the trend here to stay, it will expand far and wide. In the year 2011, the small facebook logo dominated almost every campaign in all the media channels. Word-of-mouth’ always worked well for a brand but with social media it has raised a notch above. Social platform gives people tremendous power to share opinions and influence choices. The growth of video fits naturally within the broadening social media channels. Socialnomics
ABSOLUTE PA | THURSDAY, FEBRUARY 28, 2013
[Social Media] Get control of your inbox
Strategy Stuff Alicia Cowan control of your inbox social media and online marketing social media strategiesI’m not going to lie, sometimes I have ‘admin work’ weekends. have developed a crazy OCD thing about clearing my inbox to just 15 emails (try it, it feels terrif but a liiiittle bit addictive…). I don’t want the world to know this, and it doesn’t mean that I’m ‘available’ during those times either. So when it comes to sending emails, on the whole I stick to more…sociable hours. What else does it do?
ABSOLUTE PA | SATURDAY, FEBRUARY 5, 2011
[Social Media] The One Important Feature Facebook Forgot – Updated
Facebook community management Facebook for business Facebook page Social Media and Internet Marketing social media for business Social Networking time management working productivelyI’ve recently discovered a new service for Facebook pages that is so important for community management and monitoring, I’m amazed it’s not already a Facebook feature! If you own or admin a Facebook page you will know that monitoring your page activity isn’t easy – you’re reliant on being in Facebook and checking the page manually. UPDATE.
ABSOLUTE PA | FRIDAY, SEPTEMBER 10, 2010
[Social Media] Thanks Twitter, You Made My Day!
Tags: Absolute PA News Business benefits of Twitter business tips Social Media and Internet Marketing social media for business Social Networking
PWB MARKETING BLOG | WEDNESDAY, MARCH 13, 2013
[Social Media] Keep Your Eye on the Ball
Solid way to tie social media to your trade show strategy – nice work, Rio Rebranding is ticklish business. There are a myriad of issues and questions to address to achieve success. Do I just update what I have? Do I throw it all out and start over? Is there significant equity in my current brand mark? Do I rename at the same time? All of these (and more) are among the reasons we believe that working with a solid outside partner is practically mandatory. I ran across an interesting example from the outdoor industry this weekend. Almost immediately, Ross was rebranded.
TWIST IMAGE | SATURDAY, FEBRUARY 23, 2013
[Social Media] The Filter, The Advisor And Your Personal Advisory Board
In a world where every brand is looking for the ROI in social media, digital channels and mobile platforms, they may all be completely missing the biggest opportunity: to learn, grow and share because so many other brilliant minds are so open and so creative in what they're publishing to the world (whether it's free or something you have to pay for). can't thank these advisors enough for their contributions, because it's so much more than content or social media. social media. What would Malcolm Gladwell do? Some of them are rock stars (literally).
CONVINCE & CONVERT | SATURDAY, JUNE 23, 2012
[Social Media] One Social Thing Wrapup – Week of June 18
Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Thousands of People Get One Social Thing. our free, daily email with 1 great thing you need to know about social and content). One Social ThingThanks! – Jay.
CONVINCE & CONVERT | TUESDAY, JULY 3, 2012
[Social Media] The Power of Content Strategy
For more on Joe, check out his personal site or follow him on Twitter @juntajoe The Power of Content Strategy is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. “With Great Power Comes Great Responsibility” - Uncle Ben to Peter Parker (Spiderman). As marketers, we now have the power to create content of all types and deliver them directly to our customers and prospects. It was not too long ago that this wasn’t the case. Unfortunately, just because we can, doesn’t mean we should. Think about that.
FIREBELLY | TUESDAY, SEPTEMBER 4, 2012
[Social Media] 3 Reasons List Posts Are Guaranteed Blog Traffic Boosters
It could have been about writing, social media promotion, speaking at conferences, or even wearing a sandwich board. Admit it. You looked, didn’t you. You were intrigued by the headline, and you wanted to see what this was all about. You wanted to see what the three reasons were — I nearly called them 3 secrets — and whether you could pick something up. What if there was really only one secret? Don’t worry, there are three.). Would you be disappointed? Would you hate me for tricking you? And what if the headline had been “Boost your Blog Traffic” instead?
TRADESMEN INSIGHTS | THURSDAY, MAY 22, 2014
[Social Media] 2014 Report on B2B Manufacturing Content Marketing in North America
81% use YouTube to distribute content and rate it as the most effective social media platform. By Matt Sonnhalter, Vision Architect. The Content Marketing Institute (CMI) and MarketingProfs recently released their fourth annual report on the content marketing practices of business-to-business (B2B) marketers working in the manufacturing industry. In this report you’ll find answers to questions such as: What percentage of manufacturing marketers have adopted content marketing? What tactics are they using? Only 30% say they are effective at content marketing. Lack of time, 2.
DIVA MARKETING BLOG | WEDNESDAY, MAY 25, 2011
[Social Media] BlogHerFood 11: Don't Be Afraid of the S Word "Strategy"
I often say that the blogosphere, and now social networks, are comprised of many worlds. My main drag is social media marketing biz. I've been hangin' for several years, have made some great friends and even feel fairly comfortable "socializing" with people who I don't know. Last week I had a unique and wonderul opportunity to venture into a social media village that I'm on the fringes of. Once upon a time I wrote about food for BlogHer and on my new social destination All The Single Girlfriends Friday is. Great fun. do check it out! Frequency.
CONVERSTATIONS | SUNDAY, AUGUST 3, 2014
[Social Media] Week in Review July 28 – August 2, 2014: Posts and Podcasts
Icing on the Cake: Merging Social Media and Direct Marketing. Guide to Social Media Etiquette for Business. Week in Review July 28 – August 2: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts. The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. NOTE: Slideshare deck will be posted later today]. The Steps From Business Owner to Franchise Owner. L.I.F.T.
COLLECTIVE THOUGHTS | THURSDAY, SEPTEMBER 4, 2008
[Social Media] Google Chrome and a History Lesson
If you read this blog, you know what I’m going to say: social media! Tags: Google google chrome Social Media Ah, the great browser wars. For but a moment, we’re magically whisked away to the innocent Internet of days past. When you could buy Netscape Navigator in a box at a store! For those of you that missed that whole era, you might consider reading The New New Thing: A Silicon Valley Story , a great tale of Netscape and Jim Clark, its co-founder. Then came Internet Explorer’s rise to power. (ok, I’m skipping Mosaic, Opera and the like).
IDACONCPTS | THURSDAY, AUGUST 28, 2014
[Social Media] The App Aided College Student [Infographic]
From Massive Open Online Courses [MOOCs] that make online education more accessible at a lower cost, to online forums and social media channels that provide an unfiltered view of information; the app-aided college student is on the rise. Smartphones are not a fad; it is a reality that they are here to stay. If you’re still not convinced, consider this: 63.2% of Millenials accessed the Internet from mobile devices in 2012. As Millenials use the mobile Web and smartphones more and more, it is not a surprise that advances in technology are revolutionizing the college campus.
WRITTENT BLOG | WEDNESDAY, APRIL 10, 2013
[Social Media] 17 Ways to Repurpose Content and Triple Its Lifespan
billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. We all receive questions on a daily basis in our blog comments, on social media channels and in interactions. You might not have to look very far for the perfect content to curate for your social media channels. Between awesome SEO and 60 million visitors monthly , Slideshare is a social media network that content creators overlook too often. Promote eBooks on Your Blog. Change Formats.
THE RELATIONSHIP ECONOMY | THURSDAY, JANUARY 27, 2011
[Social Media] Travel Is Going Social, Will Business Aviation Follow?
In other words, will business aviation travel go social? One of the terms used for the aircraft we operate is “private” which does not exactly line up with “social” in a public sense. We fly “private jets.” As I have looked around on the internet for social media platforms related to travel some really interesting ones have started showing up. So the question asked again: Are travelers willing to share their travel plans in the hope of making the experience more social? If this builds critical mass it could become a valuable tool. Is it too risky?