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    [Social Media] Relationships In A Socially Connected World
    The gist of the NY Times piece was that if we’re not careful we could spend so much time interacting with people on the Web that we could become a little socially deficient. Ironically, Ironically, this week we held a social media tweetchat hosted by Jamie Sandford on how one cultivates relationships in a social world. Complete and utter online social immersion can make us feel like we are so busy with our connections that don’t have time for the offline world. Social Networks clay shirky jamie sandford ny times tweetchatsThe point?
    [Social Media] An Open Letter to Facebook
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > An Open Letter to Facebook An Open Letter to Facebook by Tamar Weinberg on April 28, 2010 Share I started this letter before f8, so for the record, it’s not about anything new. With Facebook being the social destination of choice, these pages are businesses’ lifelines. Unless top-down social business strategy totally stinks, yes. However, it even holds more water as a result. like you, Facebook, I do. Usually. At all.
  • ARI HERZOG  |  TUESDAY, APRIL 10, 2012
    [Social Media] How to Find People on LinkedIn
    A student in my social media marketing class asked me how she can find employees who work at certain companies. Ari Herzog is currently seeking a full time position in social media. Media LinkedIncreated a video in response — for her and for you. Enjoy and learn : Please continue reading How to Find People on LinkedIn and leave a comment if inspired. Connect on LinkedIn today. Related articles you may enjoy: Diverse Summaries of 13 LinkedIn Users. LinkedIn Users Describe Themselves. Why I Changed My LinkedIn Summary.
    [Social Media] Facebook for Nonprofits – #ztrain 3
    This is the third session from Worldways Social Marketing , a #ZTraining on Facebook given to the Colorado Nonprofit Association. Your page can become the all inclusive center-point for your social activity. Tags: Cause social media Mark Marosits and Andrea Hill gave the entry level presentation. There were a lot of questions during this session so it was hard to get through all of the content. The thing that ties us together that anyone can publish anything. That also means there’s a lot more competition. So how do we get others to share our message?
    [Social Media] Why Underrepresented Entrepreneurs Don’t Have To Worry About The Looming Tech Bubble
    Tech press/media has been keeping the bubble hype conversation flowing. Last week a great article was published on Oz titled “ What’s Eating Silicon Valley ” and challenges entrepreneurs to build products that’s good for the world, solving real problems versus overvalued photo sharing apps, media platforms and messaging apps. For example when Twitter raised venture capital and started to gain traction, the market and more entrepreneurs started to create more social media apps. The same for Instagram, then we saw tons of photo sharing apps.
    [Social Media] Why Should You Comment On A Blog Post?
    Social media has changed the game for journalists, for newspapers, for magazines, for bloggers and readers. I was reading an article today titled,  Behind the Wheels: An all-too-real Cinderella story  it had 12 comments. The piece was beautifully written and it was interesting to see what those 12  people had to say. Which got me to wondering: How come useless throw away blog posts and articles have tons and tons of comments and the good stuff gets next to nothing? felt like a sucker. So why did I click on it? Salacious content always works. People are suckers for lists.
  • DANNY BROWN  |  TUESDAY, JULY 12, 2011
    [Social Media] Does Your Blog Embrace Mobile Browsing?
    originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Some interesting figures about mobile browsing and user activity: 38 percent of web users in the U.S. access the web from their phone (or 89 million people). 53 percent of Americans using their phones to go online do so at least once a day. 65 percent of mobile users aged between 18-29 use their phones to go online. 43 percent of mobile users aged between 30-49 use their phones to go online. Centre your content.
    [Social Media] How to Use Video to Tell the Best Stories
    How to utilize short videos and visuals on social media platforms. Traditional Marketing Meets Visual Creativity. Hadassa Haack is a freelance content marketer, digital magazine editor, and producer/director of branded short films. She’s the owner of, but specifically hasn’t started an agency because she wants the flexibility of being a freelancer and likes putting teams together as she goes. When she was on the corporate side of marketing (and especially now as a freelancer), she has always found it easy to put herself in the audience’s shoes.
    [Social Media] #TodayNotSomeday: Create a Product
    We will be sharing our progress on social media with the hashtag #TodayNotSomeday so you can follow along. These episodes are also sponsored by Meet Edgar , who have helped me this year with getting more organised with my daily tasks so I have the time to work on the bigger-picture plans (you can see more about how I use Edgar for all my social media here ). Top Takeaways from ProBlogger Perth Training Event: Content, Blog Design, Social Media, Productivity, and Monetization. Don’t waste the same amount of time as I did!
    [Social Media] Mobile Apps to Reach Tradesmen: Are You Ready?
    DIGITAL GUIDE #2 MOBILE MARKETING Citysearch expands reach with Android app #mobile #marketing Plz RT Mobile Apps This entry was posted on Tuesday, July 13th, 2010 at 9:00 am and is filed under Marketing Tools , Marketing Trends , Social Marketing. How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? What’s one of the most important tools a contractor has with him? Are you planning that far ahead?
    [Social Media] Twitter: Steps to Insure Success
    Possibly related posts: (automatically generated) Twitter Stats: Monday 22 January 2010 This entry was posted on Thursday, October 21st, 2010 at 9:00 am and is filed under Marketing Tips , Social Marketing. How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? If you’re looking to be retweeted and nobody picks you up in the first hour, chances are slim to none that it will happen.
    [Social Media] The Mouse Trap of Influence
    Fueled by corporate marketers, It is also clear that those who have influence in this domain are going to try to keep it at nearly any cost.  It is obvious that there is increasing pressure to monetize social media and Twitter is easy to scrape into loads of data that must mean something economic if one were to look at it hard enough. My earlier post about influence vs intention created several interesting conversations on several blogs where it had been re-posted [1] , [2]. Indeed, people should be influenced to use Zipcars  - but how exactly did the Zipcar get there?
    [Social Media] A Peek Inside Internal Communications at Arment Dietrich
    We’re preparing to launch a new Arment Dietrich website, we’re delving deeper into employing social media channels, such as  the LinkedIn Showcase Pages , and we’re looking hard at what we do differently than anyone else. By Clay Morgan As we discuss internal communications, I thought some people might be interested in learning more about the systems we have in place at Arment Dietrich. We are a small—and entirely virtual—company. That means I can’t mosey up to Lindsay Bell’s desk and ask her for her  TPS reports. Let’s take a gander at what we use. You never miss a message!
    [Social Media] Is a cashless society finally on the cards?
    So while on the surface it may look like mobile payments are still waiting to take off, behind the scenes a colossal battle is brewing with traditional banks and credit card providers, mobile phone behemoths, and social media sites – all vying to manage our future financial relationships and mine the valuable data that comes with it. Hype around mobile payments has existed for years, and several false starts have led most of us sceptics to believe that this hype is tantamount to nothing more than hot air. UK’s Paym is just one of such companies.
    [Social Media] Why I read 31 books in 2011
    Social Media Case Studies – Fine – Review. Social Media ROI – Blanchard – Review. Enterprise Social Technology – Klososky – Review. Likeable Social Media – Kerpen – Review. ROI of Social Media – Powell – Review. Smart Business, Social Business – Brito – Review. Exactly one year ago today, I read Arik Hanson ’s blog post on the 26 books that he planned to read over the course of the year. It inspired me to give it a whirl and see if I could read that many. 2011 Reading List. Business Books. Non-Fiction. Life Inc.
    [Social Media] Punish Geoff Fundraiser: Civilination!
    The Civilination Academy is intended to be a resource for everyone online, everyday Internet people, family, friends, business executives, experienced professional communicators, as well as social media and online community managers who are often at the forefront of managing online disputes. My former colleague Andrea Weckerle is organizing a fundraiser to build a Civilination Academy for Online Conflict Management. She asked me to help, given my past history, and of course I am delighted, so welcome to the second Punish Geoff Fundraiser: Civilination! So what are you waiting for?
    [Social Media] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    Between websites, social media, eBooks, whitepapers, and blogs, we’re all functioning in information overload. Major media outlets have entire departments dedicated to checking the dates, names, and other key facts that star in their stories. Social media analytics are becoming popular. 96% of marketers track at least one kind of social media metric. Image source. No more mediocrity. If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. Image source.
    [Social Media] [CASE STUDY] Is it worth paying to promote Facebook posts?
    This is a guest post by Chad Davis, Social Media Director at the National Association of Home Builders, a recent SocialFish client. He kindly updated us on recent progress related to Facebook testing, and we thank him for allowing us to share this great info here on the blog. ———————— In the wake of Facebook’s recent decision to begin limiting the reach of posts from Brand Pages , NAHB decided to run a test to see what Facebook’s suggested $100 fee would get us. First, some background. Have you tried this?
    [Social Media] All You Ever Needed Were the Basics
    How many times have you looked up and realized you have wasted over two hours on social media sites like YouTube and Facebook without accomplishing much of anything ? Your backlinking strategy should be a mix of various types of backlinks (social bookmarks, web 2.0 With all the information online about everything and anything, it’s so easy to get lost in learning and researching things. Not to mention, I find Twitter like internet crack ! So it’s not much of a surprise when people find out about making money online, they flood Google with relevant queries. Hell yeah!
    [Social Media] Fetching Friday – Resources Mashup, Ugg Boots & Upcoming Vacation Time
    If social media has brought some negative aspects of your past back into your life, exercie letting go of that anchor. Social Media / Social Networking. How to gain competitive insight with social media – whether you consider them colleagues or competitors, this guide will help you research related blogs or businesses in your industry to learn more about their social strategy. How to become a social networking magnet – one simple secret that will make your social media campaign a success. WordPress.
    [Social Media] Internet Marketing: The best way to make maximum money at home
    The introduction of some specific sites have changed the concept of earning through online media. Social media can be highly beneficial for online marketing. Social networking is gaining highest level of popularity in the online world. There are numerous social media sites like Orkut, LinkedIn, Facebook, Reddit, Twitter, YoutTube, etc through which online marketing of brands and products can be done without spending a penny. in fact, social media sites have the potential to create potential customers for the posted ads.
    [Social Media] Online Video For Business: Strut Your Stuff
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Social Media , Speaking > Online Video For Business: Strut Your Stuff Online Video For Business: Strut Your Stuff by Roxanne Darling on April 30, 2010 Let’s discuss the data, technology, and humanity trends that make online video so powerful for business. Companies who use social media are making more money. Hawai?i
    [Social Media] Follow Friday Challenge, Week 1 #FFwk1
    Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Follow Friday Challenge, Week 1 #FFwk1 August 7, 2009 by Taylor Marek I’ve had this idea in my head since the beginning of the week, and am totally pumped to release it to the world! Social Media, New Media, Podcasting, Personal Finances, or Small Business/ Entrepreneurship. You choose the topic you want. I’ve been involved in Social Media/New Media for the past 3 years, and Personal Finances/Small Business for at least 8.
    [Social Media] Five IFTTT recipes from the FreshMinds Team
    Many of the most popular recipes on IFTTT connected different social media channels together to facilitate the sharing of information on different social channels. FreshMinds brings you our Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This week we’re sharing our top 5 IFTTT recipes. IFTTT is a tool that allows consumers to create connections between channels, apps and devices to automate manual processes. The premise is simple. If this happens, then that should happen as a result.
    [Social Media] The 3 Building Blocks of a Blockbuster Blog
    Make it a habit to cross reference posts on your blog in new posts that you write, and link to them – this increases visibility for old content and makes it more authentic from the point of view of a search engine. A key platform that you MUST harness to promote your blog is social media. Put up links to your latest blog post on social networks like Facebook, Twitter or LinkedIn depending on what type of audience you’re targeting. Organic posts on social media can only take you so far. This is a guest contribution from digital marketer  Pratik Dholakiya.
    [Social Media] Small Business: Embrace Mobile To Engage Consumers
    This is just one of the topics I explored with Tina Stock, YP’s Executive Director of Marketing, who was a special guest on the LinkedIn Lady , a popular Internet radio show on the Rockstar Radio Network hosted by Carol McManus that looks at how companies can leverage social media to grow their business. join Carol on the first Thursday of each month to co-host the show and highlight key developments and opportunities at the intersection of mobile, local and social. We can do more with our screens — so it follows we will also come to expect more from our screens.
    [Social Media] Will Facebook Search Become Google’s Competitor?
    Can social media talking really turn useful? – Social search does have the future. know I should have tried other search terms but that would mean even more work… This is a guest post by Annie Wallace, a viral mom and social media blogger. So we spend plenty of time on Facebook nowadays: talking, exchanging photos and just browsing. Is there any way to make use of all this mess? Here’s a simple example: say, I want to buy a computer and I want Facebook to help. My first obvious step is to SEARCH. keep searching. still have a hope. Tweet This!
    [Social Media] 4 SEO Tactics That Damage Your Brand’s Reputation
    It’s no wonder, then, that some practitioners of black hat SEO regularly create fake profiles to post falsely positive reviews or to drum up support for their companies and products through social media. Image via From a marketing perspective, you’ve got to feel at least a little sorry for SeaWorld for the utter devastation of its sterling brand. For decades, its parks were a fun, wholesome place to take the kiddos. Then, the movie Blackfish  ruined our collective joy from watching Shamu shows, and SeaWorld has been in PR damage control mode ever since.
    [Social Media] Meet Imogen: A Fake Wannabe Guest Blogger
    My first instinct was a recruiter found my resume on one of the online job boards where I posted it with my desire to work in social media marketing , and that this person wanted me to write articles for a science fiction website. want you to share your best ideas on social media marketing to educate, entertain, and engage with my other readers here. Ari Herzog is currently seeking a full time position in social media. Alas, no. Otherwise I’d be happy to chat about alternative arrangements if you’d rather not link to a corporate site.
    [Social Media] Stories From Smaller Nonprofits: RE Children's Project
    The Story of RE Children's Project   told Rob Petersen, of Barnraisers , an online social media solutions company. . donate my time using social media to help spread the word and encourage donations.  If you know Seth, you know he has a very good chance at success. You also know he writes a great blog  and has a blogger’s perseverance.   His organization and situation lends itself to the perfect marriage of social media and grass roots outreach. Social Media Does Social Good. After all, it’s called social media for a reason. .
  • TWIST IMAGE  |  FRIDAY, MAY 25, 2012
    [Social Media] The Blog Of Awesome
    On June 28th, 2008 (nearly four years ago), I penned a blog post titled, Mass Media Or Mass Content - What's Worse? " Even back then, it was becoming abundantly clear that for all of the amazing things that social media has brought us, there was an increasing amount of content for people to consume and connect with. So, while we were busy lamenting the strict limitations of traditional media (i.e. mass media. media redefined. social media. traditional media. In a sea of content, how do you make your stuff stand out? awesome.
    [Social Media] Mix your media for best results
    This is not a new notion but when you’re buying/using media — use more than one vehicle and when possible, blend how the information is ingested.  In other words, I see/hear your TV spot (or YouTube video), so add in a print element or something online that I can read. Having a media mix is very old school but it’s as relevant today as it was back in Ogilvy ‘s day. All the more reason to have a media blend in play. A new study by Nielsen reinforces this idea and reminds us that this impacts recall as well. as you build your media plan.
  • IDACONCPTS  |  FRIDAY, JUNE 17, 2011
    [Social Media] Manage Your Online Reputation in Multiple Languages
    Don’t forget to include blogs – now major social spaces – in the search. Don’t forget to track your brand mentions and direct feedback in social media spaces, such as Twitter and Facebook. Make sure you’re active in all the key social media spaces in each target country and use a native speaking marketer to create correct, culturally sensitive updates. E-marketers are now more aware than ever of the difference that a good online reputation can make. English is not Enough. Listen and Learn. Monitor Message Boards. Get Your Brand Out There.
    [Social Media] Do you have a crisis communications plan?
    Be prepared: In today’s 24/7 world with continuous news channels, blogs, Twitter and other on demand media sources – you can’t afford not to be ready long before disaster strikes. This shouldn’t just be about monitoring social media. With so much of mainstream media producing content for the web – you need to keep a watchful eye on them as well. You need to be very present, you need to offer regular updates and you need to repeat the same information in a wide variety of formats, media and potentially, time zones. …You need a crisis communications plan.
    [Social Media] A Great Example of Helpful Marketing From an Unlikely Source
    Sprout Social Shoutout. Today’s Sprout Social shoutout is for my friend Kelly McDonald. This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service – check out their easy new video templates!). Marketing that helps is better than marketing that sells. Nobody asked me to drive it. just liked it” or whatever? like Lincoln. Ah, but it does.
    [Social Media] Nike Just Does It Again: New Local/Social ‘True City’ AR App
    What’s unique about the app is that it combines premium, geo-tagged content, the latest iPhone technologies, and social media integration that is constantly updated by real people in real time. What interests me about this app is not what it does but rather how it shows what a brand must do to respond to the impact of social media on marketing. wrote last week about the most recent social media efforts of Coke and Pepsi that echoed earlier and equally brave efforts by brands like Skittles. Here’s what Nike has done right. 1. Thanks!
    [Social Media] Is RIM The New SEGA?
    originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. I have a lot of time for RIM, the company behind the business person’s friend, the BlackBerry. They were the first smartphone company I used when I finally stopped being a technophile and moved away from my trusty Nokia GSM handset. I’ve worked with them a few times on some pretty cool projects. And yet… They seem to have lost their way a little in the last 12 months or so. Sound familiar?
    [Social Media] Jimmy John’s: Serving up Freaky Fast Tweets
    In this post, I am explaining how Jimmy John’s is modeling the way in the ‘Social Care’ and ‘Digital Voice’ categories, and how you can start implementing their strategies with your customers. The screen capture below represents a model Twitter account with a strong digital voice providing unparalleled social care: Jimmy John’s has decided to go “all-in” with social media. Well, their motto to make and deliver your sandwich #FreakyFast in a record breaking time, also matches their social media strategy. Social Care. 1.
    [Social Media] The Power of Brand
    The Power of Brand is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. As a recovering attorney who dabbled in trademark law back in the day, I have long respected the power of brand. Brand cuts through clutter. It transforms the mundane into the emotional. It raises expectations. The best brand stewards understand that they aren’t responsible for protecting mere words, symbols, and sounds. They’re responsible for delivering on the fundamental promise of any brand—that each customer’s experience will meet or exceed the last.
    [Social Media] Mark Horvath on Punish Geoff Fundraiser Impact
    There’s still two days left, and one punishment left to accomplish … Making me walk in front of Congress wearing a sandwich board that says “I wrote two social media books, PLEASE hire me!” We’re roughly $1100 away, less than what you collectively contributed Thursday and Friday of last week. Mark Horvath sent this video last night to thank all of the people who donated to and shared The Punish Geoff Fundraiser. Thank you to the 30 donors who have made $2055, and a significant impact on InvisiblePeople ‘s drive across the country. BUT WAIT.
    [Social Media] 7 Tips To Rockin' Facebook Engagement A La Frank Somerville
    During my time heading social media at Cox Media Group I had the pleasure of working with some great folks. There was a special journalist, from California Bay Area KTVU , that was an inspiration when it came to understanding the importance of social media, how to build community and the critical nature of engagement. As anyone who has built out a social network page can tell you this is no small feat. Frank''s 7 Tips To Succeed In Social Media. 1. Any brand, media or not, can benefit from Frank''s insights. especially on Facebook.
    [Social Media] NewsPulse Gives a New Way to Showcase Popular Content
    Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk NewsPulse Gives a New Way to Showcase Popular Content by Adam Sherk on October 27, 2009 One of the more promising features in this week’s relaunch of is NewsPulse , which surfaces popular content in a simple, user-friendly interface: (Click on the screenshot above to see a larger image) NewsPulse makes it easy for users filter popular news by time period (from 15 minutes to 30 days), section and content type (articles vs. video). What Horrible Things Did Time Magazine Do in 1964?
    [Social Media] New Theme – MassivePress - Koka Sexton dot Com
    Author: Koka Sexton Comments: 1 comment Date: 3 Oct 2008 Categories: Social Media , Technology Tags: concord , elements , magazine_style , massivepress , mimbo , truth There are 1 comment. Here are some of my favorite social Archives Categories Blogroll October 2010 September 2010 August 2010 June 2010 May 2010 April 2010 March 2010 January 2010 December 2009 October 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 Notice : wp_list_cats is deprecated since version 2.1! How NOT to use your Social Media Marketing Manager! Leave a comment!
    [Social Media] 5 Best Practices for Outsourcing Quality Content
    Provide blogs and social media handles for industry thought leaders, to get your writers started on a path of self-education and research. Guest post from Pat Owings. Outsourcing content is a bit of a secret among marketers. In an age where many of the industry thought leaders have risen to prominence through their blogs, no one wants to admit they’ve utilized a ghostwriter. However, recent studies from Content Marketing Institute indicate that all the cool enterprising kids are doing it. And honestly, the profession is much older than the Internet. Find the Right Writer.
    [Social Media] Using video for an anti-bullying impact
    I found out about this campaign for anti-bullying charity Beatbullying via a good friend of mine who I suspect was involved as he’s a social media agency person. Tags: Viral Marketing social media marketing video anti-bullying campaign beat bullying co-creation uploading images to videos video marketing viral video After that long-winded attempt at disclosure, here’s the point.
    [Social Media] 15 Storytelling Techniques
    Tell it everywhere – social media, on guest posts, and as many other relevant place as you can to get the word out on your brand. Use Different Forms of Media. Text can get boring if it’s the only form of media you use in your brand marketing campaign. Storytelling is a major part of any content marketing strategy. You see, there’s one big problem with online marketing. It’s online. In other words, since Internet marketing is … well, on the Internet, there’s no way for the visitors who happen to come across your brand to get to know you. Be Authentic. Use Statistics.
    [Social Media] Content Discovery & Personalization Companies: Enter The 8th Annual Meffy Awards
    MobileGroove is a media partner and I am honored that the Mobile Entertainment Forum (MEF) has asked me to join the panel of judges for the fourth consecutive year. I am also proud of my collaboration with MEF, which last year resulted in the introduction of the exciting Content Discovery & Personalization category. After all, the proliferation of app stores and our growing appetite for connected (and relevant) content across devices and platforms turns up the pressure on media companies and mobile operators to deliver us what we want ( before we ask for it). Use of mobility.
    [Social Media] Why I love writing and technology…
    Or a ‘social media’ agency. …because done well, both can inspire people to act. Whether it’s laughter or tears, love or hate, making a purchase or revolting against a government – both can provide amazing tools to inspire and encourage. It’s how I ended up combining writing and marketing. And it’s why I don’t dream about one day turning this business into an ‘SEO’ agency. dream growing this business into something larger which is known for being able to enable change and action both internally and externally.
    [Social Media] It's All About The Experience
    The Instagram world is upon us. I was watching Scott Galloway (from L2 and the professor of marketing at Stern ) talk about the winners and losers in digital today at the DLD NYC event (via online stream), and he is overly bullish on Instagram as being the big winner in social media. In his presentation, he states that in the next 12-24 months, Instagram will be the most powerful social media channel. It turns out that Facebook may be spending a lot of its money on acquisitions with the sole purpose of defending their position in social media. or both.
    [Social Media] Marketing in the Round Q&A – Part 1 – Silos and Budgets
    But some also will be valuable to you if you’re looking to integrate your marketing and communications in a way that harnesses the wild, wild west nature of social media and allows you to effectively measure your efforts. How do you prioritize budgeting if you’re starting something completely new–like digital marketing, SEO , or social media? The nice thing with the digital tools – particularly social media – is they are free. Content Strategy Implementation Social LearningAnd questions there were! photo credit ).
    [Social Media] Fetching Friday – Resources Mashup & Key Takeaways from #SMAZ
    This post is part of a weekly series, Fetching Friday, featuring the resources mashup, key takeaways from Social Media AZ, and jumping otters on look at the brand domination and importance of good online reputation and social media. Social Media / Social Networking. Who are the best social media researchers ? 10 social media books – every small business owner should read. Are numbers important in social media ? Top Takeaways from Social Media AZ (SMAZ). Facebook. Twitter.
    [Social Media] Journalism and Wikipedia – Wanky Balls
    No wonder newspapers hate us (by us I mean “readers&# , otherwise known as wikipedians, bloggers, social media creators/distributors). Journalism and Wikipedia – Wanky Balls is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: big chill , humor , journalism , Online Communities , social media , social networks , the independent , wanky balls , Wikipedia. White Paper: Social Networking Primed To Go Mobile (0). Ah well. Live and Learn. Send us the clippings, of course. Click for full size. Related posts. Web 3.0,
    [Social Media] A Sneak Preview of @kanter and @afine’s The Networked Nonprofit
    Tags: Cause Video social media Allison Fine Beth Kanter NonProfit 2.0
    [Social Media] Listening Comes First
    Yet isn’t that what most organizations do when they first engage on the social web? Then they wonder why they struggle to generate significant followings online, often making the claim that social media doesn’t work. Social media communities present a different set of rules. Intelligence gathered includes but is not limited to product awareness, sensitivity towards particular social issues, motivations, trends towards product features like geolocation, etc. Comments may be used in the final edition. It sounds crazy, doesn’t it?
    [Social Media] Is the Hype around QR Codes Overblown?
    People are just starting to get really comfortable with social media as a marketing medium, so this is where marketers should stay. So if you’re still finding your social feet, don’t rush to get a handle on QR codes. About author: Sandy writes on behalf of SARAD, a South African-based media and advertising directory. . QR Code created by Takashi Murakami for Louis Vuitton. QR codes: that’s where it’s supposed to be at this year. Or are they? In October 2011, Sam Beckbessinger (Memeburn) wrote that QR codes are ‘a crock’. So, what are marketers to do?
    [Social Media] Crowdsource Your Way to the Best Landing Page
    Social media is another great way to test new messaging, landing page layouts, and even call to action button designs. Not only does crowdsourcing through social media allow you to gather valuable insights from your most engaged audiences, it shows your customers you value their feedback and want to establish a two-way dialogue to make your product or service better. Social sharing – Extend your reach to new visitors by harnessing the power of your social network. Landing pages are ripe for optimization through crowdsourcing. Nuff said.
    [Social Media] Playing with +1 and other musings – Web Journal – June 29th, 2011
    Was reading about One Web Site, Two Audiences today at DigiDay and noted  people use channels in social media differently, or, so to speak, they chose the ones they are most comfortable using…which means your going to find different people, more or less, active in different channels, and for different reasons. Murdoch is an old Newspaper titan … what does he know abotu social networks? Finally  Pew Research Gives Us Hints About the Impact of Social Media on Our Lives but I need to digest it before commenting. web journal
  • SOCIALFISH  |  MONDAY, JULY 25, 2011
    [Social Media] Learning Socially: Associations at the Crossroads
    Have you been thinking about the concept of social learning (in whatever forms that might take)? This is a huge area of interest for us , and we hope you’ll join us on Thursday July 28 at ASAE’s offices in downtown DC for a FREE half-day workshop  Learning Socially: Associations at the Crossroads hosted by our buds at CommPartners. Learn about how social learning and the combination of social media and knowledge management can create a culture of engagement and loyalty for your organization. More info is here. Register and join us! Presentations
    [Social Media] Association Crisis Communication Kudos: Nuclear Energy Institute
    stayed there for I think two or three years, working in media relations. Fast forward to today and the horrible disasters in Japan and the subsequent nuclear reactor disasters, and I can’t help but think back to my early association days and wonder how things have changed since then in terms of media relations. So out of curiosity I visited NEI’s website and was so impressed with the way they’re addressing this crisis via both social media and traditional channels that I wanted to give them some props in my monthly guest spot here on SocialFishing.
    [Social Media] Walking the Social Talk
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day. It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. The truth is, we can all stand to be more social. What do I mean?
    [Social Media] Colloquialisms, Jargon, and Slang…Oh My
    However, with increased use of Twitter and other social media channels teenagers are not the only ones to blame for a high rate of use of slang such as OMG, TTYL, and YOLO. Guest Post by C.A. Newberry. There’s no denying it; that headline’s a mouthful. I  can’t even properly pronounce the first word. However, here’s the problem: these conversational anomalies aren’t the only issues wreaking a bit of havoc in our already complicated world of communication. I’m guilty, I admit it. realized this may have been due to the fact that English was not her first language.
  • KIKOLANI  |  WEDNESDAY, MAY 25, 2011
    [Social Media] Why I Share What I Share
    In the last few weeks, I have been changing up my strategies quite a bit, from taking the time to comment on blogs to turning off my Twitterfeed and other social media automation services. I feel like I’ve been in a more opinionated mood recently, and I hope that is alright with you, my readers. have a nice juicy “how to&# post for next week though, so don’t fear! Today I wanted to share with you, pun intended, why I share what I share through Twitter and my Fetching Friday posts. Changing My Approach. What About Reciprocation. What Is Your Approach to Sharing.
    [Social Media] Master List of Ideation, Innovation and Collaboration Communities Created by Brands
    If you liked this post, consider inviting me to speak at a conference or workshop , or asking MSLGROUP to create a social media strategy for your brand. TBWA’s Social Activism 2.0 Report Explores the Intersection of Purpose and Participation Participation and Purpose Are the Fifth and Sixth Ps of Marketing Marketers as Movement-Makers How is the Social Web Disrupting the Agency Ecosystem (in India and China)? I am doing research on public ideation, innovation and collaboration communities created by brands. Here are some good examples I have found so far.
    [Social Media] The Marketing Cloud by Salesforce
    Well, among alot of stuff that I haven’t yet heard about, there was something that dropped out of the sky, so to speak, called the Marketing Cloud , which happened to be powering the Social Media Command Center  and there’s alot of good stuff that is over at Optify by Jennifer Wong.  I kind of wish I was there at #df12, but more for networking as all the news is streaming out, and I’m looking at some of it via Netbase and Sysomos. The rest of the job of storing the data into a Social CRM, Salesforce already solved. SOCIAL LUMAscape from Terence Kawaja.
    [Social Media] Social Search Platform Launched
    PeopleBrowsr , the Social Search engine and analytics company, has launched , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. With communities growing around ideas or interests, rather than through social connections, engagement is emphasized on finding and generating content and putting it in context. Social Media Social Media Marketing Social NetworkingThis blog post has recently been updated.
    [Social Media] Introducing Social Business One
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Introducing Social Business One View Comments February 3rd, 2010 Towards the end of last year I was approached by Bob Thompson from Customer Think and Axel Schultze from the Social Media Academy to be a part of a new type of community that just debuted a few days ago called SocialBusinessOne.  SBO was designed to be a home base for everything from Enterprise 2.0 to Social CRM (anything social business related).  Let me know what you think!
    [Social Media] What is Digital PR?
    Digital PR and Social Media are often thought of as the same thing. Just as media relations is a big part of PR, it is not the entirety of the discipline and so too with social media and Digital PR. It’s about building that presence online, understanding the digital landscape you operate in and developing strong relationships with all the players in your social graph.  The techniques include SEO, content development, social media, online newsrooms, websites, blogs and online media coverage. Social Media is one them.
    [Social Media] 25 years of the Internet: How it has changed the way we Interact
    And as a result, the rise of the internet and social media have changes the way we work, the way we live and the way we communicate and make and maintain friendships. While some may argue that the internet and social media has caused us to be more unsociable, taking us away from the physical world and hiding behind a screen, others believe that it has enhanced our relationships with people. Before the internet, people were restricted to a social network that was just local to them including neighbours, friends and family members that were just a short distance away.
    [Social Media] Are Businesses Ready for True Reinvention?
    Media and information is pulling it in different directions. Those organizations that have the luxury of large media expenditure will continuously outshine those companies who are rationalizing and making marketing more accountable for every dollar. Social business was not yet a known concept. Companies were, and to this day, still trying to understand the value of social media and what it meant to their businesses. Social is a Mindset. Lately, I’ve been consumed about the Future of Work. It seems to be the news of the day… every day.
    [Social Media] Unified Marketing: Buzzword or Bellwether?
    And it is.  If you take what we’ve learned so far as integrated marketing, and add social media, paid search, online advertising, mobile marketing, etc.,  to it, then you have unified marketing (in simple terms).  Customers must be put at the center of everything.  As such, social computing must be embraced within all departments of an organization.  If you think about it, the only thing we can unify is our opinions on how to address customers. Kenyon Blunt. The newest buzz-phrase to hit the marketing scene is Unified Marketing. Marketing Product Silos. What happens? 
    [Social Media] Have You Committed Netflix Adultery?
    Let me say, it’s super tricky to see plot lines and possible spoilers on social media and not want to watch ahead. Did you know there is such a thing as “Netflix adultery”? Recently two articles, including one in  The Cut and the Huffington Post , referred to this as the act of watching a show “that was supposed to be our thing” without your partner, due to an obsession with said show or an overwhelming desire to find out what happens next. Netflix is more likely to cause issues than just regular DVR due to its automatic start of the next episode on queue.
  • BILL HARTZER  |  TUESDAY, MAY 12, 2009
    [Social Media] Thanks to @oprah and @aplusk, Twitter Now a Spammer’s Heaven
    Certainly, when any site (especially a social media site that’s full of user-generated content) like Twitter becomes massively popular, you have to expect that the spammers are going to be migrating in droves to the new service. MashedIn Social Media Friend Finder Application Launched Social Connections has released, an application that allows. CheapTweet Upgrades Its Social Deals Search Engine, a major Twitter-based social deals search engine site, has. percent. How pitiful is that? Or spamming their tweets.
    [Social Media] ¶ Tumblr is the Next Great Social Network
    New blogging systems like Posterous and Tumblr seem to be pretty popular, and they fill a nice middle ground: short content, easy sharing, social stuff. Tumblr, to me at least, isn’t a blog platform but something new entirely - a social network for both original and curated content that is longer than a tweet and often more visual in nature. That means that Tumblr is less like Wordpress and more like Twitter or Facebook - a social network for content rather than a blogging platform. tumblr social media owned media essaysThey’re cool. You can’t.
    [Social Media] The Google + Project. Where’s my Invite Guys?
    The + project is a social network meant to replicate real life social situations. What does this mean to us social media marketing addicts?  I’m not quite sure yet but I read here that using a social network for marketing which is completely transparent to the Google bot (Facebook isn’t), helps your website and marketing efforts instantly and integrates seamlessly in your SEO activities. Emerging Media featured GoogleWhat is the Google+ project? Users create groups of friends called circles and they decide what to share with each.
  • KIKOLANI  |  FRIDAY, JULY 8, 2011
    [Social Media] Fetching Friday – Resources Mashup & The Phoenix Haboob
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on Social Media / Social Networking. reasons social media will not work for you – aka, if you’re doing it wrong, don’t expect much! 13 awesome Twitter lists for inbound marketers to follow – looking for some new information on social media, email, SEM, and SEO? The Resources Mashup. Blogging / Writing. Business / Career. Graphic Design / Web Design.
    [Social Media] ANNOUNCEMENT: @CKBurgess to speak at #AmplifyFest 2015 @maverickwoman #SocBiz
    In the interview, we focused on a few of the concepts in my best-selling book, The Social Employee (McGraw-Hill, 2013), co-written with my partner and Blue Focus Marketing cofounder, Mark Burgess (@ MNBurgess ). With so much of our social employee advocacy focused the importance of social leadership , this is precisely the kind of audience we need to keep the social employee revolution moving forward! These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
    [Social Media] Content Marketing: Have a Strategy and Be Relevant
    It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it. Top B2B content marketing strategies are social media, articles on a business’s website, eNewsletters, case studies, videos and articles on other websites. Today we have a guest blog post from Rosemarie Ascherl, PR Foreman at Sonnhalter, discussing content marketing. Content marketing should be part of all B2B [and B2T] business’s overall marketing strategy. Content needs to be planned around a clearly outlined purpose.
    [Social Media] 5 Tips for E-mail Marketing Deliverability
    Similar Posts: Growing Your Email Subscriber List: Seven Tips (And Some Social Media) Tips for Viral Marketing Success: Channels, Stories and People Why You Need a Blog: Blogs Are The Websites of The Social Media World Tags: E-mail , E-mail marketing , Marketing , newsletter , promotion , Tips Posted in Marketing & Communication , Tips View Comments to “5 Tips for E-mail Marketing Deliverability&# Direct Marketing Campaign | PlusStuff says: September 10, 2010 at 4:54 pm [.] 5 Tips for E-mail Marketing Deliverability ( [.] Let us know!
    [Social Media] Small Business Lessons from B2B Brands with Amazing Content Strategy
    From daily high-quality blog articles , visually-stimulating social media content, and marketing-themed covers of popular music, few companies can compete with the quality or quantity of content produced by HubSpot’s team. Throughout the company’s blog articles, social media, and website design, there are no secrets about who they are, or what they’re trying to do. Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Don’t Be Like Your Competition. Image Credit: Climation/Kuno Creative. Dominate Your Niche.
    [Social Media] A very cool Friday project…
    You may well be seeing more of this in the future… In other news, I’ve just finished a nice report for someone I can’t name, which saw huge increases for web traffic and social media presence (and engagement), which is matching up nicely with sales. And my own sites, which I can mention, have been seeing a big increase in traffic recently – currently edging up towards the 30,000 uniques a month total, which is nice. Dan Thornton cool sci fi trailer marketing science fiction film short film
  • STAY N' ALIVE  |  MONDAY, MAY 9, 2011
    [Social Media] Why as a Developer, I Switched to and Why I'm Staying With It
    Being a one-man show at the moment (I do most of this on the side so I can help out the LDS Church with their Social Media efforts), occasionally that server would go down as a result of heavy activity on SocialToo, and with it, my blog as well. That really got my Geek and Social Developer blood going, and I've only started to learn what can be done with it. Blogger could well be one of the most social products they own, and I hope they realize that. wordpress Technology blogger social BloggingLouis Gray used it at the time and he really swore by it. Plugins.
    [Social Media] Congratulations my data says you’re prego, social measurement and stock in beer
    Community vs. Social: Does It Matter What You Call It? – One of the biggest arguments that I see among peers is on the topic of community management. Can a community be hosted on a social site, or is social just a platform to expand a community. No Bitter Aftertaste From This Stock Offering – IPOs are all the rage these days with social companies filling for and earning big bucks going public. Social Media Metrics You Have to Measure – Good video worth the listen for some good measurement insight. Have a great weekend and will catch you come Monday.
    [Social Media] The Facebook Effect
    Whenever there’s a big or small Facebook announcement, it essentially derails the entire communications social web conversation for hours or even days. This weighty Facebook Effect is even impacting traditional media now ! And many social media wonks argued Zuckerberg’s merits online, an almost crowning of the medium as a critical force in society (right or wrong). Of course, the counter argument is that he won because Hollywood crowned him (possibly as a tyrant) this year in the movie The Social Network. Image by Aaron Brazell.
    [Social Media] Divide And Separate
    Mixing various social media, online groups, customer lists into one place might make it easier to manage, but it ruins the unique identity of a community.  have clients where print customers are 60 years old, emailers are 52 years old, social are 33 years old. So  You take away the reasons why social might work with the 33 year old and why print might work with the 60 year old. You're   Kevin Hillstorm, of MineThatData fame , put it best recently: When people talk about integrating all channels, they make one major assumption.
    [Social Media] Mozilla Launches Open Badges; Creates an Educational and Skill Currency
    Right now we see the concept of badges being deployed on social media sites such as Foursquare or on enterprise social software applications such as Yammer but Mozilla is looking to take this one step further. always use my brother as an example.  He’s turning 21 this year and although he’s going to school for business he was able to build a career for himself as a videographer and photographer for free by watching Youtube videos, joining discussions, and getting access to other relevant resources through social media and the web.
    [Social Media] 9 Tips to Spot Amazing Blog Writers
    Major brands constantly make the news for social media posts and content marketing gone horribly awry. Social Following. Your blog writers should know how to write blogs, eBooks, and whitepapers that are easy to promote, which is why a strong social following is an excellent sign. 7. Image source. Fear of terrible content. I bet you’d be lying if you said you weren’t afraid of the repercussions of bad blog content. While  71% of marketers may be increasing their content, the smart ones are being selective about the quality and quantity they publish.
    [Social Media] Cooliris Launches Group Photo Sharing, Raises $9.6M
    The convergence of two major trends in the world of social - intimate hand-selected social networks and mobile photo sharing have converged on Cooliris , the Palo Alto-based company best known for its 3D Wall application, and the geniuses behind my personal favorite Gallery application for Android. This Social Media Panel Photo Stream Has Multiple Contributors Even if you are starting cold on LiveShare, the application asks you to select whether you want to see pubic streams from Music, Sports, Film, Festival or Nightlife. The $9.6
    [Social Media] Writing About the Science of Kissing
    In fact, when we’re engaged, our bodies release a cocktail of chemicals related to social bonding, stress level, motivation, and sexual stimulation. Sheril is clearly accomplishing many of the bullet points on this list of how authors should use social media. only wish these social experiments or blog links were evident in the LA Times’ interview with Sheril , which introduced me to her. await reading Sheril’s book in the coming weeks. -- Thanks for reading Writing About the Science of Kissing , the latest article from my blog on the social web.
  • TWIST IMAGE  |  FRIDAY, JUNE 22, 2012
    [Social Media] Marketing Talent
    As technology becomes the beachfront to the marketing industry along with great creative work, there is an ever-growing chasm of between digital, social, mobile, analytics and the professionals doing the work. social media. There is a shortage of talent in the marketing pool. Yes, the industry is filled with smart and talented people (some of them may even be out of work), but there is still a shortage. We need more people. Not just more people, but smarter and more informed people (think multi-disciplinary). It's not something that I, alone, struggle with at Twist Image.
    [Social Media] Dear Airtel: It is about Customers & Conversations
    Home About In the Media Startup Life: Diary of a First Generation Entrepreneur My Contribution at July 22, 2010.4:44 pm Dear Airtel: It is about Customers & Conversations Jump to Comments It was one of those evenings, when we were not in a mood to work. Realizing the problem, we explored the army of social media tools. thought a brand like ‘Airtel’ would understand the essence and meaning of Social Media. Do you know what is ‘Social Media’? The day had already gone by and the office was half-empty.
  • KIKOLANI  |  FRIDAY, MAY 31, 2013
    [Social Media] Fetching Friday – 20 Marketing Links & The 7 Minute Workout
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on 26 Ways to Create Engaging Content – Social Media Engagement: how to use content to nurture engagement with your audience in a way that’s easy and manageable. Social Media / Social Networking. Fix Google+’s Biggest Annoyances with These Userscripts – Last week at Google I/O, the company’s social network got a big facelift. The Resources Mashup. Penguin 2.0
    [Social Media] 7 of the best WordPress themes for event management companies
    It comes with social media options integrated as well. It is well-integrated with social media as well as a countdown option. Generally what you should be looking for in an event theme is: customizability (especially with the colours), retina readiness, Woo-commerce and social media integration as well as responsiveness. Event planning and implementation has gone a notch higher over the years. Once upon a time planning a big event meant tons of advertising and that would cost a fortune. Choose from the best. The best of these themes include: Event.
    [Social Media] Are You Promoting Your Facebook Fan Page?
    But for those of you who are focusing on building your fan page, I came across a great article by Justin Wise in a recent post on Social Media Examiner that highlighted 20 ways to spread the word on your Facebook fan page by educating your readers. Marketing Tips Social Marketing facebook fan page google justin wise linkedin promoting facebook fan pageI must confess that when it comes to promoting our Facebook page, we don’t do a good job. LinkedIn, Twitter and even Google+ probably are better venues for us. Ask your Twitter followers to join your fan page.
    [Social Media] Hitting the Reset Button
    While I love blogging, the blog community, social media, etc., Good morning and happy Monday (or good evening or good night and here’s to a great Tuesday for you, depending on where you are as you read this). You may not have noticed, but for the last couple of weeks, Waxing UnLyrical has not been publishing over the weekend. The three main reasons for this are: 1. more and more I’ve been feeling the need to decompress and stay offline as much as possible during the weekend (just as I’ve been trying to do on vacation ). That is true. Quality and consistency.
    [Social Media] Time Management – The Internet Marketing “Copy and Paste” Schedule
    10:30AM – 30mins – Manage Your Social Media Platforms. This is a guest post by Gregory Smith. Time is money. As an entrepreneur and Internet Marketer, time is something I wish I had more of, and something I’ve truely wasted a lot of, over the years. It’s a shame we can’t just turn back the hands of time. What ever happened to all those years? Wouldn’t it be nice to change a lot of things you’ve done over the years? You have the power to change in the future. This doesn’t change the past, but surely helps in making up for lost time.
    [Social Media] 10 Problems Keeping Your Online Community from Being Great
    Getting those Follower counts high across your social channels seems to be paramount. The post 10 Problems Keeping Your Online Community from Being Great appeared first on SocialFish - Social Media for Associations and Nonprofits. I’m not one for lengthy introductions, the title of the post brought you here, so let’s dive in. Below are the aforementioned 5 problems, and I’ve attempted to provide a solution to help you remedy the problems. Would love to hear more from you in the comments or  on Twitter. 1. You don’t have passionate core members.
    [Social Media] 7 Blogging Mistakes That Will Give You Zero Traffic
    No Social Media Presence. Billions of people log into their social media accounts every day and share content with their friends and family and social media sites like Facebook and Twitter have become an incredible way to gain a large amount of traffic to your blog – if used correctly.  If you can target an audience and provide them with something they want to read, then your blog’s traffic will see a massive increase in no time. This is a guest contribution from Ness. Everyone wants more traffic to their blog, don’t they? No SEO.
    [Social Media] Are you strangling your community?
    Based in Birmingham,Alabama, Sarah advises her international clients on how to build a thriving, successful community, how to increase social media effectiveness, and how to develop a remarkable online and offline presence. This is a guest post by Sarah Robinson, who wrote this fantastic post for us a while back. Her new book is out and I asked her to share some thoughts about community building, a topic dear to our hearts. BUY THE BOOK – FIERCE LOYALTY: UNLOCKING THE  DNA OF WILDLY SUCCESSFUL COMMUNITIES. physically winced. It is alarmingly commonplace.
    [Social Media] Building Your Online Presence Around Mobile Payments
    How does it affect e-commerce and social commerce? Tags: Mobile Social Media AT&T facebook Google mobile payments t-mobile Trends verizon So many things are happening this week, it’s hard to choose just one blog topic. Facebook is taking on Google in the email space. AT&T, Verizon, and T-Mobile are joining forces so we no longer have to carry wallets. And Google is launching a recommendation engine. You know the old adage about not trying to catch up, but leapfrogging ahead of your competition? Perhaps hell has frozen over! 15 webinar. No more cash. In a year.
    [Social Media] How To Use to Review Your Disavow File
    If you notice something that might not need to be disavowed (like a really popular social media site or other popular site), then look at the list of links that you have. As a US Brand Ambassador for, you probably already know that I’m a big fan of their product, and use it on a daily basis. And as I use it, I am always coming up with new, innovative ways to use the Majestic data. It’s not just about seeing what links are pointing to your website. You can, for example, use Majestic to analyze your disavow file before you submit it. link].
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Social Media Marketing and Measurement