MINDJUMPERS | THURSDAY, AUGUST 12, 2010
[Social Media] 5 Tips for E-mail Marketing Deliverability
Similar Posts: Growing Your Email Subscriber List: Seven Tips (And Some Social Media) Tips for Viral Marketing Success: Channels, Stories and People Why You Need a Blog: Blogs Are The Websites of The Social Media World Tags: E-mail , E-mail marketing , Marketing , newsletter , promotion , Tips Posted in Marketing & Communication , Tips View Comments to “5 Tips for E-mail Marketing Deliverability Direct Marketing Campaign | PlusStuff says: September 10, 2010 at 4:54 pm [.] 5 Tips for E-mail Marketing Deliverability (mindjumpers.com) [.] Let us know!
MINDJUMPERS | THURSDAY, AUGUST 12, 2010
[Social Media] 5 Quick Tips: Take Your Corporate Blog to the Next Level
It’s you and me What works in marketing and what is currently trending is that people in general, all over the world in fact, are highly engaged in different social and ethical issues. Having the human aspect to your business is absolutely crucial, and is one of the fundamental goals in social media marketing. 4. This post addresses 5 key issues that will take your blog a step further ahead in the development of its content. 1. Review content theme and editorial guidelines Have a clear goal and theme for your blog. What are you focusing on? Why are you even here?
MINDJUMPERS | THURSDAY, OCTOBER 7, 2010
[Social Media] Facebook Reveals New Changes On Platform | Mindjumpers
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Social Media Marketing Requires Involvement 5 Popular Posts About Social Media » Facebook Reveals New Changes On Platform Posted by Marlene Friis Oct 7th, 2010 Tweet Yesterday, Facebook held a press conference revealing what changes were coming up on the platform. Until the release of the news, people have been waiting in excitement to hear what was going to be changed. A lot of different elements such as Events, Places etc. Here, we will introduce each of them.
MY CREATIVE TEAM THINKING | WEDNESDAY, NOVEMBER 24, 2010
[Social Media] Are You Thankful?
As you might imagine, there are the usual suspects: my health, my wife, my kids, my grandchildren, a long list of very good friends, my clients, and the freedom we have in this country. I am truly thankful for the people I’ve met through my social media activities. Are you thankful? What are you thankful for. On this day before Thanksgiving – my favorite holiday – I wanted to take the opportunity to give you my “thankful list. value your comments – positive and negative – and the things I’ve learned from you.
SOCIALNOMICS | WEDNESDAY, FEBRUARY 15, 2012
[Social Media] The Power of foursquare: Best Practices from Carmine Gallo, author of The Power of foursquare
Our friends, followers and customers learned the importance of incorporating foursquare, the fastest growing location-based service, into their social media marketing efforts. recalled the excitement about the vast opportunities related to location-based networks like foursquare when Mike Schneider discussed key takeaways from his book Location-Based Marketing for Dummies at our Awareness Social Media Business Summit. Social Media Marketing Best Practices and Social Media Marketing Mavens pages, and in our LinkedIn Social Media Marketing Mavens Group.
ENGAGE | FRIDAY, FEBRUARY 24, 2012
[Social Media] Think Like a Startup, Act Like a Blogger
The best bloggers focus intensely on another thing: participating and publishing in social media. While that idea fell flat with their audience, the concept of social business reviews did catch on and the site became a huge success. Staying in tune with your audience (through social media monitoring and content performance analytics ) is crucial to your startup’s digital strategy’s success. T he best startups focus unwaveringly around one thing: solving a real-world problem. Think like a startup: What problem are we truly trying to solve?
JEFF ESPOSITO | WEDNESDAY, AUGUST 8, 2012
[Social Media] 5 reasons to practice old school PR
There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships. To be sure, I’ve embraced social networking, geo-locating, and instagram as much as the average up-to-date PR pro, but the more I look at the practice of public relations itself, the more I realize how much the old tried and true methods are the ones that continue to resonate and work. Easy answer: get to know your media contacts. Nobody reads them anymore!”
FEVER BEE | TUESDAY, FEBRUARY 22, 2011
[Social Media] What's Wrong With Community Management?
It's not being a good host, and certainly not being a social media expert. We use social media and communities interchangably. We're not experts at social psychology, community development, community psychology and sociology, but we should be. broadly speaking, quite a lot. We spend too much time maintaining communities rather than developing them. The former is to respond to the e-mails and notifications filling up your inbox, the latter is to initiatve things and foster relationships that develop a sense of community. Audiences are audiences.
WWW.POYNTER.ORG | THURSDAY, JULY 28, 2011
[Social Media] How badges help news websites build community, make money | Poynter.
The Huffington Post uses badges in its “social news” system to encourage users to follow each other, share stories and flag inappropriate comments. It has been exciting watching the news media space experiment with gamification and social rewards programs. At Badgeville, we’re working with a wide range of customers in media & entertainment, education, retail, health, and many other verticals seeking to increase customer engagement. The Huffington Post offers badges for connecting with other users, moderating comments and other useful behaviors.
CONVINCE & CONVERT | TUESDAY, APRIL 17, 2012
[Social Media] Cutting Through Content Clutter with One Social Thing
Besieged by blog posts, articles, and columns about social media and content marketing? Today, news of our brand-new email service… One Social Thing. One Social Thing takes content curation to its logical conclusion. figures out the single most important and interesting content about social media and content marketing, and sends it to you at the end of every day. Here’s a sample of One Social Thing, so you can see the clean lines and smell the rich, Corinthian leather. Help Create One Social Thing with #OneSocialThing.
WAXING UNLYRICAL | THURSDAY, AUGUST 25, 2011
[Social Media] Confirmation That We Kick Ass
Call it social media stardust in my eyes. Well, whaddya know? After more than a year (much more, though I don’t remember exactly how long, that’s how long it’s been), I woke up at 4:50 am today to see this email (bolding mine): Subject line: Alltop Submission Accepted. Thank you for submitting your blog or website for inclusion in Alltop. We’ve added the feed to the PR topic: [link]. 4:50 am is not usually when I tumble out of bed, bursting with energy. But this morning, I literally jumped out of bed. Are you laughing at me? Call it silly. Booyah!
QUICK ONLINE TIPS | TUESDAY, DECEMBER 11, 2012
[Social Media] 15 Tips to Get Best Deals on GOSF Cyber Wednesday
Know more about them by following their social media accounts. Home > India > Tutorials How to get best deals in the Great Online Shopping Festival ( GOSF ) Cyber Wednesday starting on 12 December? There will be limited stocks and considering this the first time the event is held in India and with all the hype, chances are you might not be able to grab the best deals. GOSF is a great time for regular online buyers and first time online shoppers alike. GOSF Best Deals. There might be limited stocks (and people who read this article might be ready!) Will the Seller deliver?
SPIN SUCKS | MONDAY, JUNE 15, 2015
[Social Media] Public Relations: How Mark Hurd’s Online Reputation Changed
just knew, if I could practice public relations the way he describes using the media to your advantage, I would have a great career. With a mixture of content, an update to his social networks, and even a new website , the search results on pages one and two are overwhelming positive (I found only two negative stories on the first two pages). And they also promise to get rid of the negative stories and social media mentions, which is impossible to do. By Gini Dietrich Some of you may not know the name Mark Hurd. How did he do it? Public relations! And fix he did.
SOCIALFISH | SUNDAY, SEPTEMBER 23, 2012
[Social Media] Unmissable Stories This Week
On my favorite topic, humanizing and social business. HR’s Critical Role In Social Business Transformation (Michael Brito). HR or OD (Organizational Development) plays a critical role to the success of social business transformation for many reasons. If anyone can steer an organization to be more social, HR can and should be leading the way. Building a Social Business: Start with Email Changes (Community Roundtable). The future of social media influence is hidden (Christopher S. On social learning . nonprofit. economy. Meesa scared!
WAXING UNLYRICAL | FRIDAY, DECEMBER 24, 2010
[Social Media] Public Relations Lessons From Jesus, The Apostles And The Bible
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. The more popular one is A Digital Nativity , but A Social Network Christmas is fun to watch as well. Since they tell the story through the imagery of social networks, we can relate to them instantly. Here are three. Look at some of his parables. terrific story. Jesus.
JEFF ESPOSITO | MONDAY, JANUARY 2, 2012
[Social Media] Why I read 31 books in 2011
Social Media Case Studies – Fine – Review. Social Media ROI – Blanchard – Review. Enterprise Social Technology – Klososky – Review. Likeable Social Media – Kerpen – Review. ROI of Social Media – Powell – Review. Smart Business, Social Business – Brito – Review. Exactly one year ago today, I read Arik Hanson ’s blog post on the 26 books that he planned to read over the course of the year. It inspired me to give it a whirl and see if I could read that many. 2011 Reading List. Business Books. Non-Fiction. Life Inc.
SOSHABLE | WEDNESDAY, APRIL 17, 2013
[Social Media] Pinterest and Bing Hooking Up
Social media and search are again colliding, and for once, the news isn’t about Google and Facebook. No, today’s news is about the little brothers of search and social, the ones who aren’t quite as successful but certainly give it there all. Bing is integrating Pinterest as a ploy (are ploys always negative?) to attract more of the blogging and social obsessive crowd. When people are using image search, Bing reckons that a high percentage of the time they are looking for something to share on their blog, Pinterest, or other social media.
CONVINCE & CONVERT | WEDNESDAY, FEBRUARY 18, 2015
[Social Media] Is Shazam the Future of Mobile Marketing
Sprout Social Shoutout. Today’s Sprout Social Shoutout is for my friend Michael Port. I got a chance to hang out with Michael in Puerto Rico a couple of days ago. You should absolutely be following him in social media. This video is f rom Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service). Image via BigStockPhoto.com. Fantastic, right? Fantastic.
CONVINCE & CONVERT | WEDNESDAY, NOVEMBER 19, 2014
[Social Media] Does Your Inbound Marketing Funnel Have Enough Room For Trust?
This can happen via an email forward or a social media share, but either way, it means that your reader has begun sharing your content with their network. As your subscriber receives your content over and over, they should slowly transition from a casual reader into an outright advocate – frequently recommending your content via social media, and regularly participating in your comments section as new content is published. Through the talk, I collected more than 50 email addresses from the attendees. They wanted to talk about a consulting package. Trust. Cha-Ching!
TWIST IMAGE | SUNDAY, APRIL 22, 2012
[Social Media] The World Of Thumbonomics
If we learned anything about the acquisition of Instagram by Facebook , it is that the world of Social Media and mobile is colliding faster than we had ever expected. More recently, Lutze released her second book, Thumbonomics - The Essential Business Roadmap to Social Media & Mobile Marketing. online social network. social media. Episode #302 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #21 of Across The Sound 2.0. Enjoy the conversation. blogging. david usher. itunes.
FEVER BEE | MONDAY, JANUARY 26, 2015
[Social Media] 10 Community Skills You Can Learn In 1 Month
Use social media to increase activity. You're going to learn that social media hype is over. There are two very specific ways to use social media to drive growth and activity. You're going to learn a range of social triggers that motivate us to participate more in our social groups. In less than a month, you can learn how to tackle many of the biggest challenges we face. We're going to learn how to: Select, develop, and design a community platform. Grow a community in a sustainable way.
IMAGINE YOUR REALITY | THURSDAY, MAY 17, 2012
[Social Media] Reminder: Free Event for Small Business Week next week
Whether you’re new to email and social media marketing, or a seasoned pro, this is an event you won’t want to miss. The presentation focuses on some key ideas: word of mouth in a social world, the engagement marketing cycle (which relates to the creation of great customer experiences that lead to on-going conversations and engagement) and how your audience can use that engagement to drive social visibility that will bring customers back through their door and introduce new prospects to their business. Where: Monarch Hotel. 12566 SE 93rd Ave. 00-9:00 AM.
DIGIGEN | MONDAY, MARCH 1, 2010
[Social Media] Four Reasons Why Turkey Could Be the Next Big Digital Player
Plus there should be an election in 2012) 3) Politics and Media: Media has played a massively important role in Turkish culture, with a vast majority of the 77m population seeking handheld old style newspapers. Yet, Prime Minister Recep Tayyip Erdogan has waged war on the papers that he sees to undermine his seat of power. (It has already seen the removal of one of the long-standing Chief Editors and Founders of Turkish media powers: Aydin Dogan. Dan on A New Focus on Social Business Strategy. In 2006 there were 49.7m users, driven mainly by the youth culture. Sorry.
DANNY BROWN | WEDNESDAY, SEPTEMBER 8, 2010
[Social Media] The Most Powerful Marketing - Danny Brown
Witness Photography by James Nachtwey is a collection of Nachtwey’s photographs from some of the most destructive conflicts and social issues in the last 30 years. From the Far East to Europe and beyond, Nachtwey’s photographs capture the human side of war and social disillusion. If the futility of war and ineffective social politics was ever a marketing campaign, Nachtwey’s photographs would be the guaranteed seller. Share Save Any good marketing pro will tell you the most powerful marketing is the type that gets people talking. You owe it to yourself to look. Or Pie Jesu?
ARI HERZOG | SUNDAY, AUGUST 28, 2011
[Social Media] Questioning Why I Still Use Twitter
Shonali expands: Whether you’re using social media for personal reasons or business, there’s nothing like carefully nurturing relationships, especially those that start with an @. Their tweets range from nonprofit communications to public administration to social media marketing. Ari Herzog provides social media marketing and editorial services to the nonprofit and public sectors. Media Musings Facebook LinkedIn networking TwitterPhoto by darnok. Bill Dorman and Shonali Burke probe into the efforts of friendship and internet relations. find the.
DANNY BROWN | THURSDAY, MAY 8, 2014
[Social Media] The Question of Context in Meaningless Data
Given, that’s a pretty basic overview of what a typical social search/data mine comprises of – but it does show you how the data can be found, filtered and used. Example A – The Social Graph Data. Sending a new search spider out connects her social graph together and uncovers multiple conversations and images around her reminiscing. The Question of Context in Meaningless Data originally appeared on Danny Brown - Award-Winning Social Media Marketing and Influence Marketing Blog - all rights reserved. Big Data – Beyond the Obvious. Is it?
DIVA MARKETING BLOG | WEDNESDAY, OCTOBER 5, 2011
[Social Media] Go Behind The Numbers To Determine Success
Her focus is to manage social media for one of the non profit's community education programs. However, In this case, there is a huge disconnect and lack of understanding of social media from my friend's boss and the funding source. Perhaps Back in the Mad Men advertising days broadcast media success was about the reach and numbers. Then came social media. However, with social media came something else. Segment as much as possible within limits of the social network platform. How do you determine business success? Just asking.
TRENDS SPOTTING | TUESDAY, JANUARY 13, 2009
[Social Media] 2009 IT and Tech Predictions: TrendsSpotting Publishes Influencers Predictions Issue 5
Social Media Trends 2009 From TrendsSpotting. TrendsSpotting has collected Influencers Predictions on Tech and IT trends for 2009. Read what’s ahead for Google, Microsoft, Apple and Yahoo, review forecasts concerning technology and gadgets (we’ve been waiting for trend reports coming from CES 2009), IT, and Green Technology – all considering the economic crisis implications. Influencers On IT & Tech 2009 Trends Predictions, By Trendsspotting. View SlideShare presentation or Upload your own. tags: green gadgets ). Trends Review 2007 From TrendsSpotting.
SPIN SUCKS | WEDNESDAY, NOVEMBER 5, 2014
[Social Media] Your YouTube Plan is Not the Same as TV
With so many unique niches , brands have a great opportunity to connect with their audiences in a completely new way—combining the captivating energy of video with the relationship-building power of social media. Similar to traditional media, audiences expect to see new content regularly. By Pete Borum With 144,000 hours of new video content every day, ranging from useful to mundane to downright strange, it’s safe to call YouTube the video platform. Its videos not only fall into countless categories, but they fit into a variety of consumers’ lives in wildly different ways.
TRADESMEN INSIGHTS | WEDNESDAY, APRIL 13, 2011
[Social Media] Content is King: 10 Tips on Effective Writing
He says it doesn’t matter how great a writer you are, if people don’t read it, then there’s no benefit to anyone. I’m sharing his 10 tips which I try to live by when writing for social media. I’m a living testament that if you follow the rules, your writing will be read and shared. According to a social media study by King Fish Media, HubSpot and Junta42, original content, both branded and expert, is by far the most employed tactic for social media. Content is king as I’ve learned from mentor Michael Gass.
FIREBELLY | TUESDAY, JANUARY 26, 2010
[Social Media] Youtube Tuesday: Lost Generation
Digitalia | Indianapolis Social Media Marketing « Social Media Weekly Roundup 1/18-1/22 | Main | Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle » January 26, 2010 Youtube Tuesday: Lost Generation Way back in August2007, the AARP launched a YouTube video contest that asked youngergenerations to voice their concerns about aging. The grand prize was $5,000. In February 2008,after receiving over 50 video entries, the AARP announced WhenI’m 50 as the winning video. Simply put, this isbrilliant. Your comment has not yet been posted.
FIREBELLY | FRIDAY, SEPTEMBER 17, 2010
[Social Media] Greenpeace's Unfriend Coal Campaign Calls Facebook A "So Coal" Network
Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon. Chad Richards is Social Marketing Manager at Firebelly Marketing, a social media marketing agency. The environmental organization is not happy with this dirty energy production method and would like Facebook to use clean, renewable sources of electricity.
DANNY BROWN | SUNDAY, APRIL 10, 2011
[Social Media] Success Stories and the Question of Scale
Success Stories and the Question of Scale originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Success is a funny thing. It means you’re doing something right, and that people are enjoying your product, service or (possibly more importantly) your knowledge. They’ve joined your tribe and they want to help you grow. Success also means that where you started probably isn’t where you are now – your garage band has moved into a recording studio.
TRADESMEN INSIGHTS | TUESDAY, JULY 30, 2013
[Social Media] Are you Using Influence Marketing to Connect with your Target Audience?
In today’s world where social media has become an integral part of our overall marketing plans, we can’t rely solely on the old standby of the Four P’s – Product, Price, Promotion and Place. We now have to learn how to manage and measure the brand influencers in social media marketing. Marketing Tips Marketing Tools Social Marketing danny brown influence marketing measuring brand influencers sam fiorella He concludes that by incorporating the M’s and the P’s, we’ll be better serving the customer. Who is the influence?
WRITTENT BLOG | WEDNESDAY, MAY 1, 2013
[Social Media] 14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
That’s because the mix of lengths and media creates a better user experience and is more likely to be useful to searchers. Media. Search engines depend more and more on social signals to deliver high-quality results to searchers, and visitors want to see social proof to determine if your blog is worth their time. This means you absolutely must share your blog posts on social media and make it easy for visitors to share. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either. Publish Regularly. Length. meta data.
TWITIP | MONDAY, FEBRUARY 15, 2010
[Social Media] Start Dating your Twitter Followers – Back to the Basics of.
Social media, perhaps? It’s quite amazing how people stray away from the fact that you need to always be building relationships, especially in social media. If you put good work and value into it, you will develop a bond with the other person in social media. Together we can change the way marketers and businesses use Twitter and social media as a whole. and mixed marketing communications firm based in Southwest Florida. The same can be said about businesses and their relationships with consumers and how you communicate with them.
GAURAVONOMICS | MONDAY, OCTOBER 4, 2010
[Social Media] Social Squared, Sharism and Micro-Philanthropy Platforms in India.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Upcoming Talk: The Social Squared Manifesto at Salesonomics 2010 Mauritius Foursquare: From Location-Based Check-in App to Reputation System For the Real World » Social Squared, Sharism and Micro-Philanthropy Platforms in India and China Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What do you think? Lets talk.
JACOB MORGAN | THURSDAY, JUNE 24, 2010
[Social Media] Who is the Social Customer?
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Who is the Social Customer? View Comments June 24th, 2010 You might have heard that Social CRM is all around developing strategies around the “social customer. But, what exactly is a social customer and what do brands need to know about interacting with her? Rushing into social computing initiatives without clearly defined benefits for both the company and the customer will be the biggest cause of failure. ALL RIGHTS RESERVED.
DANNY WHATMOUGH | MONDAY, MARCH 30, 2015
[Social Media] What came first? The objective or the metric? #prstack
But I think there are equally vacant metrics in the social space too – engagement or reach are increasingly bandied around as proof points for the success of campaigns. So, working from the business objective (when planning campaigns) is the only way forward. I sit on the social media committee at AMEC and the valid metrics framework is a great planning tool to use when coming up with a measurement approach that will actually deliver meaningful results. Be honest. What comes first when planning a campaign? The objective? Or the metric you are going to measure? image credit.
T2 SOCIAL | MONDAY, MAY 19, 2014
[Social Media] An Infographic on Sharing Infographics [INFOGRAPHIC]
People respond to infographics on social media differently based on the network they are using. It is important to be aware of certain best practices when it comes to sharing infographics on social networks. Pinterest is easy: simply pin it up and watch the engagement begin. But to ensure you will see that same level of interest from your audiences on Facebook, Twitter and LinkedIn, it’s important to be aware of some of the best practices on each of those networks. Take a look and see if you can’t spot a few best practices you might have overlooked in the past.
KIKOLANI | TUESDAY, NOVEMBER 27, 2012
[Social Media] $10 eBooks from ProBlogger for 10 Days Only
It guides you through your first days of building great content for your new blog including brainstorming techniques, developing a content plan, building a social media presence, setting up a publishing process, and more. If so, Blogging for Your Business will help you do everything including set up a WordPress blog, conduct keyword research, understand your online competition, build a strong social media footprint, and create a successful business blogging strategy. The good news is that great deals for bloggers isn’t over just yet. Here is the lineup!
CONVERSTATIONS | SUNDAY, JANUARY 4, 2015
[Social Media] Week in Review: Posts and LIFT Shares, Dec 28 – Jan 3, 2014
Cicret Bracelet Could Turn Your Skin Into a Smartphone Display Keep up with everything we share everywhere from the ConverStations/SmallBiz Tracks Social Stream page. – You can catch a complete review, in addition to top links to give your small business a L.I.F.T by subscribing to Whistle Stops Weekly email newsletter. In 2015, we launch a new podcast: The L.I.F.T. Weekly Podcast for Small Business Owners. The The SmallBiz Tracks (Almost) Daily Podcast is now included with select ConverStations posts. Consider leaving a comment! Brain Stew Whistle Stops
SPIN SUCKS | WEDNESDAY, DECEMBER 10, 2014
[Social Media] Fight or Flight: Responding to a PR Crisis
In today’s mobile and uber-connected world, PR and social media go hand-in-hand. By Stacey Hood. From the dawn of man, the instinct to survive has been strong in all of us. We either confront things head on (fight) or avoid/ignore them (flight). We occasionally do both, depending on the circumstances. This is a coping mechanism, part of our DNA. But it is not always physical; it can be mental or even emotional. We’ve read the stories before of the child who survives in the woods for a few days at the age of 10 or the mom who lifts the car up off of a family member. Bullying.
CONVINCE & CONVERT | SATURDAY, JUNE 30, 2012
[Social Media] One Social Thing Wrapup – Week of June 25
Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Thousands of People Get One Social Thing. our free, daily email with 1 great thing you need to know about social and content). One Social ThingThanks! – Jay.
MOBILEGROOVE | FRIDAY, NOVEMBER 30, 2012
[Social Media] Mobile Stats You Need To Know: @Adfonic @IBM & @BIAKelsey
Revenue from local digital advertising continues to rise, driven by social advertising and local search. According to the report, several local media segments, such as mobile search and online video, are on target to exceed this overall growth rate. Jed Williams, program director for social local media at BIA/Kelsey , commented: “If you look at the overall growth of mobile social advertising, it has the most explosive or volatile growth of all of the various components of social advertising.”. Online sales on Thanksgiving grew by 17.4 SOURCE: [link].
CONVINCE & CONVERT | TUESDAY, APRIL 10, 2012
[Social Media] Redesigning Your Blog to Drive Reader Behavior
It’s undergoing a full makeover , led by the amazing Rafal Tomal from Copyblogger Media. Better explain our social media and content marketing services. Showcase our new Social Pros Podcast. My jaybaer.com site is dedicated to social media speaking , and was also built by Rafal Tomal. This year, however, we have tweaked the audience focus for Convince & Convert , and our objective is to write for social media and content marketing professionals. Thursday – Social Pros podcast. The Case for Redesign. Why bother?
TWIST IMAGE | SUNDAY, FEBRUARY 19, 2012
[Social Media] The Truth About Marketing Leadership
Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. media hacks. online social network. social media 101. social media marketing. social scoring. Episode #293 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Mark W. Is it how many people follow someone on Twitter ? itunes.
DANNY BROWN | FRIDAY, JUNE 29, 2012
[Social Media] Influential Mentions Aren’t the Same as Word Of Mouth Returns
Earlier this week, I took a look at why the social influencer – as identified by the likes of Klout, Kred, etc – aren’t anywhere near as valuable as an Instigator. After all, the social web is built on who’s the most influential, right? proper marketing campaign, on the other hand – media buy, ad buy, email campaign, social media – integrated and targeted will trump the influencer buzz every time (or pretty much every time). The Reach Effect. The more followers, the more reach – the more reach, the more action.
PUSHING SOCIAL | THURSDAY, APRIL 18, 2013
[Social Media] What Candice Glover Can Teach You About Superstar Blogging
sure hope this woman doesn’t decide to become a social media blogger…because she would eat my lunch. Candice Glover gives me chills. You don’t know Candice if you aren’t an American Idol watcher but you soon will. Not because she has a once in a generation voice. Not because she makes me want to be a better person, performer, dreamer Not because she has the courage and vision of a future star. Candice is chill-worthy because last night she used a simple song to teach an amazing principle…something I’ve been trying to teach you for three years. Straight up.
KOKA SEXTON | WEDNESDAY, FEBRUARY 5, 2014
[Social Media] #LinkedIn GSK2014 was a Blast
We have a truly passionate group of people evangilizing social selling to the world. The event was closed out with some breakout sessions. I was in the Global Enterprise Marketing session where the keynote was done by Brian Solis one of the people I highly respect in the space of social business thought leadership. wasn’t expecting it but I won an award for Marketing Innovation for the work I have done building social marketing at LinkedIn. I was actually in shock when I realized I was getting the award. Finally met some of my LinkedIn social media buddies.
SPIN SUCKS | SUNDAY, JULY 25, 2010
[Social Media] A Letter to LinkedIn | Spin Sucks
Let’s say I am a small business owner who wanted to hire a firm to do their social media work. I would like the ability to go into my connections, search for terms such as “social media” and see who in my network comes up. I could search by marketing industry or do another search of public relations sorting through each profile looking for mentions social media, but maybe someone who listed themselves under the communication industry or even IT, who was more qualified, would not show up. It’s the love and hate relationship of social media.
THE RELATIONSHIP ECONOMY | SATURDAY, JULY 17, 2010
[Social Media] Tangential Innovation Communities
In an earlier article (Cluster Funk) I argued that Industrial clusters can lead to stagnation, vulnerability to external shocks, and the erosion of social capital. The system is naturally diversified and inoculated against stagnation, shocks and silos; if one industry encounters hardship, people and capacity can shift easily to another industry preserving knowledge and expanding social networking benefit while the damaged industry heals or dies off. Corporations may not like this idea, but social networks should. Make it up as you go along. Why compete when you can collude?
ALMOST SAVVY | THURSDAY, MAY 7, 2009
[Social Media] Students and Graduates: Got LinkedIn?
Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Got LinkedIn? twitter organize spam Students technology trust Twitter Proud to be featured on Social Media Informer The what and why How can I help you leverage social media and networking for your business or career?
CONVINCE & CONVERT | SUNDAY, JANUARY 19, 2014
[Social Media] Why B2B Marketing Must Embrace Ninja Customers
Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. Why B2B Marketing Must Embrace Ninja Customers is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Image from BigStock.com. We used to talk to a real person as a first step. To get familiar with the company. To learn more. To create bonds. Not now. tweet this ). No longer. There’s asymmetric information.
PUSHING SOCIAL | THURSDAY, JULY 21, 2011
[Social Media] Why 98% of Opinion Blog Posts Suck
An example: “Twitter isn’t the end-all of social media.”. The crimes are so socially heinous that the reader immediately swears off the behavior and rushes to comment and separate themselves from the wrongdoers. I hate 98% of opinion posts. rarely write opinion posts because they are the blogging equivalent of smoking weed. Like weed, they seem harmless, but after a while, they make you lazy, dumb, and boring. The real problem is that it takes a great deal of skill to write a credible and logical opinion post. Anything less is just an adult temper tantrum. Excellent.
SOCIALFISH | MONDAY, AUGUST 19, 2013
[Social Media] What #ASAE13 wants to know about #ContentStrategy
Social media strategy, marketing strategy and now content strategy. This is a guest post by Monica Bussolati, Director of Content Strategy at Bussolati Associates. Follow her at @bussolati. ————-. Last week, I was lucky enough to have a well-attended session at ASAE13 where I was presenting about content strategy. Thanks to @StaceyBoyd for taking and posting this image (I hope you eventually found a seat.). And while it took a little while for the attendees to warm up, warm up they did! The What a goldmine of info.’. You need to develop one.
SPIN SUCKS | MONDAY, JUNE 8, 2015
[Social Media] Improve Company Culture with Communication
For bigger teams, an online collaboration tool is needed that allows employees to share their work and ideas the same way social media does. By Alexander Maasik. When I was at university, I was told communication is the key to any workplace. It remains mostly true, yet, company culture is something broader and more fantastic. It’s something that leaders and communication specialists have a privilege and duty to work on every day. Company’s culture consists of many small details. So how to we get the image of a great workplace? Mission and Values.
KIKOLANI | FRIDAY, OCTOBER 26, 2012
[Social Media] Fetching Friday – Resources Mashup & Kittens Learning Physics
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Social Media Mistakes that Can Keep Your Content from Going Viral – Social media marketing may not be rocket science, but there is still a large science component to it. Social Media / Social Networking. Guide to Social Advertising Analytics from Facebook, Twitter, and LinkedIn – Using social advertising? The Resources Mashup. Freelancing.
IDACONCPTS | SATURDAY, DECEMBER 29, 2012
[Social Media] The Worthwhile Law Blog: How To Create Engaging Content For Clients, Not Lawyers
Turn to other social media avenues to promote your content and grow your following. Suddenly, all of your social media efforts just got a whole lot easier! Blogging seems to be an unavoidable phenomenon these days, especially for businesses. Only a few years ago, no business wanted to waste it’s time creating blog posts…and most consumers didn’t want to waste their time reading them. Today, however, things have changed. Blogs are not only followed, shared, and commented on, but they also play a major role in your company’s search engine optimization (or SEO) efforts.
KIKOLANI | TUESDAY, NOVEMBER 9, 2010
[Social Media] 15 List Post Ideas When You Get Writer’s Block
Editor’s note: see 25 social media keyword search tools as an example. 5. Top 25 Blogging and Social Media Posts on Kikolani. This is a guest post by Tristan Higbee from Blogging Bookshelf. It’s one of the irrefutable, iron-clad laws of blogging: everyone loves list posts. You’ve no doubt written your fair share of list posts, and they’ve no doubt been among the more successful posts on your blog. But sometimes blogger’s block hits hard and you don’t have that golden idea for your next post. People You Should be Following on Twitter. Must Have __.
ENGAGE | TUESDAY, JUNE 14, 2011
[Social Media] Quit Daydreaming and Focus on Your Website
At the annual meeting of Association Media and Publishing , we described nine ways in which member associations could improve their web traffic and expand their audience. Keep your eyes and ears open to those who are already active participants in your social media community. Image: nicolas_gent ] If you liked this, try: How to Monitor Social Media Conversations The Importance of Branding That Website Ain’t Gonna Visit Itself. You can view our presentation below, but here are a few highlights: 1. Create a custom 404 page.
KYLE LACY | MONDAY, NOVEMBER 22, 2010
[Social Media] Why Are You Terrible at Marketing?
There are no links associated with social media on any of the coupons. I need to rant. picked up a local magazine while hanging out in a store yesterday… It had a ton of different advertisers within the local magazine. You know… the new restaurant, local business, or car garage that has a sale… a ton of coupons from local businesses…spreading their message and products across the city. There is only one problem with the hundred (or so) ads/coupons in the magazine and newspaper… and even billboards. Any ideas?
GEOFF LIVINGSTON | SUNDAY, JUNE 13, 2010
[Social Media] Gulf Fact Finding Mission to Help Fishermen
In fact, both BP and the federal government mostly seem to act only under the gun of media pressure. We hope to pair their local expertise and knowledge with our ability to create a national, social media driven citizen movement and fundraising drive. We hope to provide a citizen journalist accounting of the story using our social media tools, specifically, Twitter, Facebook, FLickr, U-Stream and of course our blogs. The clear losers are the people of the Gulf and the environment. As a society, we continue to experience great anger about this situation.
STEPHEN P SMITH | THURSDAY, FEBRUARY 16, 2012
[Social Media] A Look at the Future of Publishing, from 2003
The Weekly Letter covers topics such as: How you can use Social Media today to get more business. From Steven Pressfield What It Takes: Last Year’s Model. friend of mine is a business consultant. damn good one too. About ten years ago we went out for a couple of beers so that he could ask me my opinions about the state of the book publishing business. He wanted to know where I thought it was heading. What global strategic initiatives would I recommend he investigate for a “blue sky” presentation he was putting together? It was 2003. Read the whole article. Think about that.
TWIST IMAGE | WEDNESDAY, OCTOBER 17, 2012
[Social Media] The Perfect Marketing Strategy That Fell Out Of The Sky.
We created a vision of an online channel/community (video, audio, blogs and more) that would extend the Red Bull brand into a media entity. They were already skimming in the ocean of leveraging content coupled with social media, but they had yet to deep dive into it. This isn't about how YouTube delivered an experience that would only be reported on by traditional television after the fact, but how the engines of all media - when done properly - can produce a perfect storm. Brand as media channel. Media pundits are harping too much on Red Bull Stratos.
JACOB MORGAN | WEDNESDAY, JUNE 16, 2010
[Social Media] My Thoughts on the Enterprise 2.0 Conference
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER My Thoughts on the Enterprise 2.0 The events hosted by companies such as IBM and Mindtouch were also very well run and organized. I especially enjoyed the IBM boat party when I got to see the Lakers crush the Celtics while cruising around a boat in Boston and eating rice crispy treats dipped in chocolate while drinking a beer. As I mentioned before Enterprise 2.0 is really one of the few conferences in the space that is really focused around social business.
TWIST IMAGE | SUNDAY, NOVEMBER 11, 2012
[Social Media] Living In The Social Era
Most recently, she published a new book, 11 Rules For Creating Value In The Social Era , and it's a fantastic read. In this episode, we discuss her new book and other insights about social media, social business and the future of making money. online social network. social media. Tags: 11 rules for creating value in the social era. She is an author ( The New How ), a corporate director and a great speaker on business and innovation. Enjoy the conversation. advertising podcast. blogging. brand. business book. david usher. digital marketing.
GEOFF LIVINGSTON | MONDAY, JULY 20, 2015
[Social Media] The Evolution Revolution
Adapting to new media dynamics is a must for those that want to prosper. You could say the same for just about any business that depends on online media to help conduct its business, from bookstores to the travel industry. Change has ravaged the music sector, from the death of album sales courtesy of iTunes to the transition of Clear Channel radio to iHeartRadio, a company that is heavily pushing its live music events for social media advertisers. In the case of communications, advancing media technologies are shaping our very well being. Personal Evolution.
CREATIVE RAMBLINGS | MONDAY, FEBRUARY 20, 2012
[Social Media] Interview with personal branding expert Kim Garst
Kim Garst is part of Forbes’ Top 50 social media influencers. Branding interview Kim Garst Pinterest social networking The Quick and Easy Guide to Branding Your Business and Creating Massive Sales with PinterestShe has just released a new book, titled “The Quick and Easy Guide to Branding Your Business and Creating Massive Sales with Pinterest.” ” Cendrine Marrouat: Hello Kim, thank you for answering my questions. How have things been for you since you made it to the Top.
PUSHING SOCIAL | TUESDAY, JUNE 8, 2010
[Social Media] 7 Tips For Using Your Blog to Build Your B2B Brand
Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social 7 Brand Building Tips for Your B2B Blog by Stanford on June 8, 2010 Spread it! crowd of skeptics who know all the media tricks. This shows that your company isn’t asleep at the social wheel. Use Social Proof: Dr. Robert Cialdini in his book Influence highlights a powerful motivator called Social Proof. Social proof is basically the “mob mentality”. These cats are a no B.S. Your objective should be to show them why your brand is different.
FRESHNETWORKS | MONDAY, JUNE 8, 2009
[Social Media] Is time-on-site a useful measure for online communities?
It is certainly true for social networks that there are significant benefits to be gained from increasing time-on-site. Perhaps not for the immediate benefits of greater engagement, but more because it is a sign of the increasingly important role that any particular social network is playing in a user’s life. We’ve written in the past how Facebook’s valuation is possibly related to a shift in our use of the internet to put social networks at the heart of a user’s experience. Forget Social Media Measurement. Some more reading.
SMALL BUSINESS MAVERICKS | SUNDAY, APRIL 17, 2011
[Social Media] Are You A Business Or A Media Company?
He says you should do four things to reach your audience : Communicate through traditional media (and I would add, especially if you are marketing locally) Use Digital New Media (a euphemism for online news sources) Develop your own media platforms Spread your content through social media If you follow that advice, then that would make your business a media company – and I say, what’s wrong with that? media company. We’ve talked about social media so much that I think you know how I feel about that.
STEPHEN P SMITH | WEDNESDAY, APRIL 11, 2012
[Social Media] Weekly Letter – Enhancing the Sales Process
The Weekly Letter covers topics such as: How you can use Social Media today to get more business. Volume 2, Number 2. Do you sell anything online? Then the next question is, are you upselling based on that sale? (If your answer was no, then give me a call at. 603-287-1864 and we will set up an appointment. to get your business online.). What is the process that you use to complete the original sale and set your new customer up for additional purchases of products and services from your business? Yours should work in a similar way. Here is an example from my own product line.
MINDJUMPERS | WEDNESDAY, MAY 18, 2011
[Social Media] How To Use QR Codes for Business
Many see the QR code as the golden link between print media and the web. 75% of all printed media in Asia include barcodes as a marketing tool. It is easy to create your own unique QR code to incorporate it on some of your printed media. Similar Posts: Save Your Brand Reputation With Social Media. Tweet Maybe you have noticed the square barcodes sometimes appearing in advertisements, newspaper ads, movie posters, business cards etc. They are starting to appear more and more frequently. have looked into what they are and how they can be used for marketing.
KOKA SEXTON | THURSDAY, AUGUST 12, 2010
[Social Media] Xobni is awesome
Besides making it easy to track down emails and find attachments that you knew were sent and cant remember where you filed it, the app now lets you see social network profiles for the contact just based on their email address. Here are some of my favorite social Archives Categories Blogroll October 2010 September 2010 August 2010 June 2010 May 2010 April 2010 March 2010 January 2010 December 2009 October 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 Notice : wp_list_cats is deprecated since version 2.1! How NOT to use your Social Media Marketing Manager!
KOKA SEXTON | WEDNESDAY, AUGUST 25, 2010
[Social Media] Google Voice Now Included in Gmail
Author: Koka Sexton Comments: 0 comments Date: 25 Aug 2010 Categories: Geek Break , Social Media , Technology Tags: Added Bonus , Business Line , Business Phone , Cell Phone , Google , interface , International Calls , New Business , Phone Calls , Voice Mail , Voice Number Getting pumpkins with the boy. (@ Clayton Valley Pumpkin Farm) [link] Recent comments Koka Sexton dot Com: [.] or Geotracking services are picking up steam and in my post about Foursquare, Gowalla and Yelp I was still sifting Koka Sexton dot Com: [.] How NOT to use your Social Media Marketing Manager!
ARI HERZOG | THURSDAY, MARCH 22, 2012
[Social Media] Who You Should Be Online
In an industry that is centered around building relationships, real estate is a prime candidate for social media success. The value in social media comes from connections made. Here are a few tips based on my social media successes and failures: 1. When I started in social media, my first folly was in strategy: I wanted to be a guru of everything Maui real estate-related. Be social. Social media is a two-way/group conversation, not an advertisement platform. Discover more articles on new and emerging media.
SPIN SUCKS | MONDAY, NOVEMBER 24, 2014
[Social Media] Five Things You Need to Know About Planning a Media Event
Plan a Media Event I found that planning a media event is one of my absolute favorite things to do. I’ve done many of them for all different types of clients and occasions, and no two are exactly alike, which makes planning a media event that much more fun! Here are five things you need to know about planning a media event. 1. Do Your Research Organizing a media event on any scale requires knowledge of your client, journalists, and the area where the event is being held. Have Fun The great thing about media events is you have the opportunity to participate.
KIKOLANI | MONDAY, AUGUST 16, 2010
[Social Media] Is the iPad Good for Blogging?
One of my main reasons to have one is for when I am at seminars, such as the upcoming Social Media AZ , or when I’m at conventions like the upcoming Blog World Expo in October. iPad for Blogging and Social Media. What kind of other tools/apps are available for SEO, social media, etc.? Since the Apple iPad has come out, I have been dying to get one. Image Credit: Chester and the iPad. received some good resources on reasons for getting an iPad as well as against getting one sent to me by James from an iPad video converter software company.
SOSHABLE | SUNDAY, OCTOBER 20, 2013
[Social Media] Americans Drink Too Much Coffee
The post Americans Drink Too Much Coffee appeared first on Soshable | Social Media Blog. I’m not trying to be judgmental here or anything. It’s easy for me to say things like that when I’m a tea and smoothie drinker. Then again, I do love the aroma of coffee brewing. Maybe I’ll just add to the American obsession for coffee by brewing it and letting it sit there for a while. Nevertheless, here’s an interesting motion graphic on the subject. Featured Offbeat Beverage brew coffee Coffee preparation Drink food shopping United States
DANNY BROWN | MONDAY, MARCH 9, 2015
[Social Media] When Your Five Year Old Son Asks If You’re Not Happy With Him
When Your Five Year Old Son Asks If You’re Not Happy With Him originally appeared on Danny Brown - there's more to life than social media - all rights reserved. The other day, my five year old son Ewan came up to me, looked me in the eye, and asked me if I was happy with him. This was after I’d told him off a little earlier for not listening and continuing to play with his toys after I’d asked him to clean up with Salem, his three year old sister. So then we get into the back and forth that I’m sure any parent must recognize: Me: Clean up, please.
SOCIALNOMICS | FRIDAY, FEBRUARY 7, 2014
[Social Media] Mobile Businesses need to be More Social
Social Media Spreads the Word. In the event you have not already thought of this, social media is a great means to spread the word. having a social presence to tout your mobile app is a win-win situation. The same holds true with Google+, as that social medium is now ranked second only to Facebook as far as its member numbers. As more businesses find the worth in having mobile apps, getting more social about it only makes sense. If your business has a mobile app presence, get more social about it in 2014. Photo credit: tapwalk.com.
SOSHABLE | THURSDAY, OCTOBER 31, 2013
[Social Media] Four Quick Growth Stats About Google+
The post Four Quick Growth Stats About Google+ appeared first on Soshable | Social Media Blog. Google+ Infographics News Nugget Social Networks google google plus Growth Yes, I know I’ve been on a Google+ kick lately, but it has been it’s like Michael Corleone in Godfather 3. “Every time I think I’m out they pull me back in.” ” Hopefully, I won’t have a heart attack immediately after saying the line the way that Al Pacino’s iconic character did. Hopefully, they’ll mean something to you as well.
BLUE FOCUS MARKETING | SUNDAY, FEBRUARY 9, 2014
[Social Media] IBMer @EthanMCC Talks @SocialEmployee w/ @CKBurgees plus @tamicann video at #IBMConnect #socbiz #IBM
It seems as if there’s always something exciting going on at IBM, which of course is one of the main reasons we were so excited to profile their culture of engaged IBMers in our book The Social Employee (McGraw-Hill, 2013). During our research for the book, one of the IBMers with whom we spoke extensively was Ethan McCarty (@ EthanMCC ), whose “bag of marbles” metaphor captured our imaginations as we were writing and heavily influenced our vision of what the social employee was all about. See what others are saying about The Social Employee and order your copy today!
JUSTIN LEVY | SATURDAY, AUGUST 15, 2009
[Social Media] Take a Peek at Who I Read
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Take a Peek at Who I Read Written on August 15, 2009 by Justin Levy in alltop , justinlevy , social media 3 Comments - Leave a comment! question I get asked often is who do I find valuable, learn from and would recommend that someone subscribe to. I subscribe to, currently, around 250 blogs which help me to stay on top of everything going on around the tech, social media, marketing, PR, and food worlds. What does this mean? What is AllTop?
WAXING UNLYRICAL | FRIDAY, MAY 29, 2015
[Social Media] #measurePR Recap: Measuring the Millennial Workplace
A1 I’m a culture consultant by way of social media and digital strategy for nonprofits #measurepr. When brainstorming guests for the May #measurePR Twitter chat, I instantly thought of Maddie Grant and Richard Sheridan. Maddie is a culture change consultant and digital strategist who is recognized for her authority on productive workplaces and communities, and co-author of the new book, When Millennials Take Over. Rich is CEO of Menlo Innovation (featured in Maddie’s book) that is re-inventing the workplace, as well as author of Joy, Inc. ” #measurepr.
ADAM SHERK | MONDAY, AUGUST 16, 2010
[Social Media] JVC Facebook Page Sweepstakes a Big Success. But Does it Violate.
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk JVC Facebook Page Sweepstakes a Big Success. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? But Does it Violate Facebook Guidelines? by Adam Sherk on August 16, 2010 Over on All Facebook there is an interesting post on how JVC USA is using a “Like it to Win it” sweepstakes to rapidly build up fans and drive frequent engagement on the JVC Facebook Page. But does it violate Facebook’s promotions guidelines?
JACOB MORGAN | THURSDAY, JULY 15, 2010
[Social Media] Implementing Enterprise 2.0 at Intuit, Part Three: Cultural and.
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Implementing Enterprise 2.0 at Intuit, Part Three: Cultural and Organizational Shifts View Comments July 15th, 2010 This is part three in a multi-part series on how Intuit is implementing Enterprise 2.0 Social media as a whole was changing the corporate environment and shifting things to becoming more open. Social CRM, and Social Media strategies. Jacob is also the co-author of Twittfaced, a social media 101 book for business.
KYLE LACY | MONDAY, DECEMBER 13, 2010
[Social Media] Twitter More Popular Among Minorities
Research needs to be conducted in order to fully understand the usage of Twitter (or any social media site for that matter). I find it increasingly fascinating when the Pew Research Center releases information on Twitter and “personal update based services on the Internet. It is good for the Internet, the technology, and the people behind the content to have research and data to build cases in support of using Twitter as a marketing vehicle. Pew recently released their findings on a research report called The People Who Use Twitter. twitter Pew Research
BLUE FOCUS MARKETING | SUNDAY, JUNE 19, 2011
[Social Media] The Fifth Model “Crowdsourcing” Hits Madison Avenue + Crowdsourcing Infographic
Traditional agencies are pushed to their limits by the explosion of digital and social media marketing projects as clients demand more. The “Fifth Model” Recognizes the Value of Social Media Marketing. Marketers can connect with customers using social media more efficiently vs. outbound marketing tactics. Armed with a social media strategy, many brands now understand the drill: listen, engage, feedback, analysis = win. This is a re-post from The Social CMO Blog ( @TheSocialCMO ). The Rise of Crowdsourcing 2.0: Peter H.
ENGAGE | TUESDAY, MARCH 15, 2011
[Social Media] What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t
Don’t bother with a company blog when you can build just as much traction on Facebook, Twitter, YouTube, and other social media outlets. Sure, their sites are also dotted with social media icons, but priority #1 is on getting someone to hand over their coveted contact information. Think about it: our daily activity has oscillated a lot over the past 5 years when it comes to how active we are on any given social platform. I f you want to have one of the most-read blogs in all of content marketing, the formula is actually pretty simple. All you have to do?
SMALL BUSINESS MAVERICKS | SUNDAY, JULY 1, 2012
[Social Media] Video Branding, YouTube Style
The video goes out on the YouTube celebrity’s video channel, your own video channel, and you embed it on your own website and promote it through social media with the celebrity’s help. Small business owners all over the world are about to get a big boost in helping them brand their businesses online. If television advertising has been off limits to you because of the high cost of production, maybe you can turn to online video marketing – or video branding if you prefer – instead. Think of it as a celebrity endorsement agent for YouTube channels.
TREY PENNINGTON | THURSDAY, OCTOBER 28, 2010
[Social Media] How to deliver your business pitch (feat. Jeffrey Hayzlett from Kodak)
For brilliant insight on how marketing has been changing at Kodak, read Mack Collier's Social Media Mavens ]. “Nothing happens in business until somebody sells something, goes the old adage. You never know when your next opportunity to “sell will pop up. Will you be ready? Here’s a perfect pitch from Jeffrey Hayzlett , former Chief Marketing Officer at Kodak, for his book The Mirror Test. surprised Jeff during a break at Connections 2010 in Indianapolis. Without so much as one-breath’s hesitation, this is what he said…. Right now? Ready…go….
CONVERSTATIONS | MONDAY, JULY 28, 2014
[Social Media] Are Handshake Deals Good for Business?
Related Stories Week in Review July 20 – 26, 2014: Posts and Podcasts Discovering the Infinite Power of Our Light #Thoughtography Social Media for Small Business – Pros and Cons Hacking Isn’t All Negative – Think Like MacGyver. Should You Practice Handshake Deals in Your Business? This was a recent question on the SmallBiz Tracks Daily Podcast (No. We love the romantic and nostalgic idea that deals can be done on a handshake. It’s how my grandfather conducted business and he did very well. That was a different time and a few generations ago.
SOCIAL MEDIA MARKETING | TUESDAY, DECEMBER 22, 2009
[Social Media] Global Social Network Figures
When any global company undertakes a social media strategy, there is an expectation that even company-wide initiatives will need to be customized for each region. Not yet at least. ;-) The growth of social networks globally is a sure thing. Here are some interesting graphics, courtesy of Vinco's Blog , that tell the story on social networks around the world. Here's a breakdown of top three social networks in the top 10 markets: Is there anything you'd add? Are there social networks in your region that seem to be springing up?
SOCIALNOMICS | WEDNESDAY, JUNE 17, 2015
[Social Media] 4 Reasons Your Ecommerce Strategy Is Failing
Consider putting up advertisements on relevant websites that will attract the audience you are looking for, try promoting your business through Twitter or other social networks, or go with Google which is also great at targeting particular segments of the population. 2. Poor Social Media Presence. The ability to build a loyal following on social media could make or break your online business, depending on what it is that you’re selling. Photo by Stuart Miles at freedigitalphotos.net. 1. Nobody Knows You. Your Site Design Is Not Appropriate. General Web
WEB METRICS GURU | MONDAY, MARCH 14, 2011
[Social Media] SocialCRM (sCRM) and Web Journal – March 7-14th 2011
Excited that SocialCRM is taking place not only in London on May 6 th (which I considered attending and speaking at) but New York on July 12 th , 2011 which I definitively plan to attend (and hopefully speak at) – also, as my book will be published on August 19 th , I would definitely promote Social Media Analytics there. As Luke Brynley-Jones points out in OurSocialTimes in a post on Why Europe is falling behind the US on Social CRM adoption it largely comes down to hype ( hyped potential sales? ). LinkedIn, Nimble , ConnectedHQ ), customer engagement (e.g. Gary said.
TAYLOR MAREK | SUNDAY, JANUARY 11, 2009
[Social Media] Updates + Holidays = Crashed Website
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Updates + Holidays = Crashed Website January 11, 2009 by Taylor Marek Hope everyone had an awesome Christmas and New Years! I’m finally back on track writing. Taylor is a 21 year old New Media Visionary on a Journey to change the World. What I thought would be a simple update from wordpress 2.5 to 2.7 on my site turned into a couple weeks of error messages. See you tomorrow (or later in the day if I decide to write another post )!
TAYLOR MAREK | TUESDAY, FEBRUARY 24, 2009
[Social Media] On the End of the Podcast Peer Awards
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me On the End of the Podcast Peer Awards February 24, 2009 by Taylor Marek Yes, it is true. You will find this article, as well as any podcasting article over at my premium site, [link] Here is the link: [link] Taylor is a 21 year old New Media Visionary on a Journey to change the World. What youve just read are some insights hes gleaned so far. 150) I was bought by Mashable! · Disclosure Log in
TAYLOR MAREK | MONDAY, JULY 6, 2009
[Social Media] #94: Who runs the boat, For all you diy's, and crunchpad
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me #94: Who runs the boat, For all you DIYs, and CrunchPad July 6, 2009 by Taylor Marek This one contains bloopers at the end! Back to the regular show format, though I changed a couple things. Good to be back in the hotseat! Finances : Who runs the boat? Are you the captain of your ship or are you letting someone else run it? Do you have a crew and a guide? Listen to find out. Business : For all you DIY’s Are you a one-man show in your small business?