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  • ARI HERZOG  |  MONDAY, SEPTEMBER 5, 2011
    [Social Media] Help Me Find Meaning on My Birthday
    Another place is GovLoop , a social networking site for the government community. Ari Herzog provides social media marketing and editorial services. Visit the blog archive to read more articles on new and emerging media. Today is my birthday. If you can’t view my video thoughts above, the link is here. As one year ends and another begins, I encourage you to think about what we’re doing in this place called the world wide web. Help me understand why we are here. Help me understand why you are here. How can we make magic together? Thank you for reading!
  • CHARLENE LI  |  MONDAY, NOVEMBER 15, 2010
    [Social Media] Facebook Messages challenges traditional email & portals
    3) A real social inbox with friends as the filter. My colleague, Jeremiah Owyang has written about the potential for email providers to become instant social networks ( here and here). But attempts to make email inboxes social will face significant challenges. Without that social data, the billions of social connections lack context. But more importantly, without the context of the social interactions that take place very day on Facebook chat, and other platforms, email alone simply falls short. Just as important is what Facebook Messages does not do.
  • SOCIALFISH  |  THURSDAY, APRIL 3, 2014
    [Social Media] Proven Tactics to Recruit, Retain and Unleash Millennial Talent
    Highlight the company social perks (happy hours, beer cart on Fridays, kickball team, etc.). Limit social media restrictions and specify communication preferences (who to contact, preferred hours, and which mediums). Try recognizing them on the homepage of the company website/blog or feature them on the company podcast or YouTube/media channel. Related Posts How to Lead Your Way to a Social Organization Humanizing your organization creates amazing results. 'Guest post by Ryan Jenkins. ————-. Millennial’s Employer Criteria. This is how.
  • JACOB MORGAN  |  WEDNESDAY, FEBRUARY 17, 2010
    [Social Media] What Are You Interested In? (Vote)
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What Are You Interested In? Social Media, and Social CRM.  TAGS: Enterprise 2.0 , Social CRM , social media , vote This entry was posted on Wednesday, February 17th, 2010 at 5:20 pm and is filed under Rants. Social CRM, and Social Media strategies. Jacob is also the co-author of Twittfaced, a social media 101 book for business. The choices are Enterprise 2.0, ALL RIGHTS RESERVED.
  • ENGAGING BRAND  |  FRIDAY, JULY 9, 2010
    [Social Media] Show 294 - All about the Referral Engine
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Does your brand create celebrity customers? We talk about   The importance of belief in gaining referrals How people ARE wired to refer your business Has there been a change in how referrals work with social media? We talk about   The importance of belief in gaining referrals How people ARE wired to refer your business Has there been a change in how referrals work with social media? Main | Have you got the crumb factor?
  • THE REALTIME REPORT  |  TUESDAY, JANUARY 14, 2014
    [Social Media] Realtime Restaurant Deals: Can LiveDeal Succeed Where Groupon, LivingSocial Failed?
    'Restaurants have been experimenting with ways to combine geolocation, mobile and social to bring more customers in the door. There are daily deals from the likes of Groupon and LivingSocial, or the ability to offer deals to consumers checking in or using Foursquare, the location-based social platform. Stores Social Media News Ticker: Facebook Tests ‘Save for Later’ Reading Feature, Twitter Beefs Up Security. Now there’s a new kid on the block: LiveDeal. How exactly does it work? Customers can sign up via Facebook, Twitter, Google+, or email. They
  • KOKA SEXTON  |  THURSDAY, JANUARY 1, 2009
    [Social Media] Top 1000 Favorite Blogging Links of 2008
    have been using StumbleUpon as my social bookmarking tool this year and I wanted to share with you all of my favorite links from the past year broken into categories. AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. Scientific American socialADDICT blog – Social Marketing, Web 2.0 How NOT to use your Social Media Marketing Manager! Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Top 1000 Favorite Blogging Links of 2008 I do a lot of surfing. Help Us Build It. Apartment.
  • KOKA SEXTON  |  THURSDAY, JANUARY 1, 2009
    [Social Media] Top 1000 Favorite Blogging Links of 2008 - Koka Sexton dot Com
    have been using StumbleUpon as my social bookmarking tool this year and I wanted to share with you all of my favorite links from the past year broken into categories. AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. Scientific American socialADDICT blog – Social Marketing, Web 2.0 How NOT to use your Social Media Marketing Manager! Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Top 1000 Favorite Blogging Links of 2008 I do a lot of surfing. Help Us Build It. Apartment.
  • PROBLOGGER  |  MONDAY, MAY 20, 2013
    [Social Media] Are Balancing Emerging Technology with Effective Strategy?
    The example I used last week was to compare the effectiveness of social media against email in my own blogging. around 300,000 social media connections (mainly Facebook , Twitter and Pinterest ). updated our social media accounts around 150 times over the week. I’d estimate that last week the single email generated well over 10 times the traffic that the 150 social media updates and the 14 RSS updates combined. It was: Don’t throw out the baby with the bathwater. On Digital Photography School we have. Last week we. General
  • SOCIALNOMICS  |  WEDNESDAY, AUGUST 18, 2010
    [Social Media] 3 Reasons to Dis the Facebook Dislike Button
    This is one reason why social media has exploded; it would be somewhat going against the grain to have a dislike button. With applications like Causes there have been many positive things derived from our socially connected world. One more item for Facebook to police, distracting them from more important advancements like better search and social commerce functionality. The fake Facebook dislike button spread quickly this week [as reported by  PC World ]. 2 Encourages Bad Energy. 3 Invites Scams. What do you think?  Dislike Image: Courtesy of Topnews.in.
  • WAXING UNLYRICAL  |  SUNDAY, DECEMBER 5, 2010
    [Social Media] Weekly Roundup: Unsung Heroes
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized. Why: Jen is one of the finest people it’s been my privilege to meet through social media. Social media as the new support group? After all, this is the third post in three days to reference that wretched campaign. Aaargh!! feel like an idiot saying that, but it’s true.
  • TREY PENNINGTON  |  SUNDAY, JUNE 6, 2010
    [Social Media] @thebrandbuilder's Tech Tip #349: Mash enough buttons
    The occasion was Monitoring Social Media Bootcamp in London. Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ @thebrandbuilder’s Tech Tip #349: Mash enough buttons by trey on June 6, 2010 Sometimes we encounter challenges we just can’t do anything about. When that happens, it’s often humorous to take note of what we do. We’re “do-ing&# creatures, even in the face of obstacles better addressed by not-doing. That’s when the conference lost the Internet connection.
  • BRASS TACK THINKING  |  MONDAY, JULY 19, 2010
    [Social Media] Run Your Own Race
    It doesn’t help too that the successes of other people are daily being rubbed right off our faces with Facebook and other social networking sites pervading our lives. link] Jason Kristufek's We Media Blog » Blog Archive » Sink or swim [.] Shes a writer, professional speaker, community and social media strategist, and has worked with businesses of all sizes to solve business problems through better communication. It’s an all-too-common thing. The trouble is that everyone’s story is utterly unique. Same for you, right? This week, Inc.
  • KIKOLANI  |  TUESDAY, MAY 28, 2013
    [Social Media] Popup Opt-in Forms: Case Studies, WordPress Plugins, and Alternatives
    We’re talking blogs and people that make the Technorati Top 100, Adage Power 150, Forbes Social Influencers, and other prestigious lists in the marketing world. Social Media Examiner. Social Triggers by Derek Halpern. Pushing Social. How Social Media Examiner Grew Its List 234% (2012) – “The pop-up form has been absolutely instrumental in our success” says Stelzner, who estimates that the form generates nearly 70% of email subscriptions. You can see it in the above examples for Chris Brogan, Pushing Social, and Lewis Howes.
  • ARI HERZOG  |  THURSDAY, MARCH 17, 2011
    [Social Media] Feature Friday: How to Increase Web Traffic
    Use social media and bookmarking sites. Social media and social bookmarking sites, such as StumbleUpon , are other online space where you can meet with great number of people. Tunnel picture by pixelplacebo. The following guest article is by Steven Papas. Nobody can survive as an internet marketer without traffic. Traffic is the reason a seller will make sells, it is the reason you will get subscribers and it stands at the center of internet business and money making. Why will they return often? How Do You Get Targeted Traffic? Check related blogs.
  • JEFF KORHAN  |  MONDAY, AUGUST 23, 2010
    [Social Media] Social Connectivity is a Human Need - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « The Bright Side of Losing Social Media Privacy | Main | Seductive Social Media » August 23, 2010 Social Connectivity is a Human Need A recent study indicates that college students who are active Facebook users are more likely to make new friends, get involved, and therefore, go the distance and ultimately graduate - in other words, succeed. Social media has made all of that an actionable reality.
  • CONVINCE & CONVERT  |  MONDAY, JULY 5, 2010
    [Social Media] I Get By With a Little Help From My Friends
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search I Get By With a Little Help From My Friends July 5th, 2010 |Written By: Jay Baer | View Comments Tweet Greetings from Canada. Please thank them for their contributions with your attention, comments, and tweets. Thanks @jaybaer!
  • BLUE FOCUS MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [Social Media] Boost Your @Klout Score With Help from @Gina_Carr and @TerryBrock #SocBiz #SocialSelling
    The book is jam-packed with extra content, including QR links to videos and other supplementary materials—a truly modern reading experience for the social age. Each chapter of Klout Matters  takes readers through a different element of social media management, helping readers build a proven skill set for social marketing success. Where social presence meets social metrics. For the uninitiated, the Klout platform provides users with a meta score of their social media presence, analyzing a person’s ability to engage communities across multiple channels.
  • JACOB MORGAN  |  MONDAY, JANUARY 11, 2010
    [Social Media] My Site Was Hacked and How it Was Fixed in 24 Hours!
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER My Site Was Hacked and How it Was Fixed in 24 Hours! social media marketing So sad to hear. blog comments powered by Disqus Connect with me Subscribe to Social Media RSS RSS About Jacob Email Me Jacob Morgan is the Principal of Chess Media Group , a social business consultancy that works with medium and enterprise companies on developing Enterprise 2.0, Social CRM, and Social Media strategies. Thanks guys!
  • ENGAGE  |  THURSDAY, DECEMBER 5, 2013
    [Social Media] Building Momentum with Digital Influencers
    'Q: My company is on social media, but I don’t have. A: The first step to bolstering your brand’s digital image via social media is identifying and engaging key “digital influencers” in the industry. A: These social media users are regularly active in a particular sphere or industry, and have become trusted, authoritative sources—usually by publishing credible, resourceful content. A: Fostering a good relationship with them will position your business into their social spheres and build trust among their communities. many followers or fans.
  • MYRLAND MARKETING  |  SUNDAY, MARCH 14, 2010
    [Social Media] The Great Legal Marketing Tweetup of 2010
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense The Great Legal Marketing Tweetup of 2010 by Nancy Myrland on March 14, 2010 In case you haven’t experienced a Tweetup, or aren’t even sure what one is, let me help. We who are on Twitter kept inviting our colleagues, whether on Twitter or not, to join us because Twitter and Social Media are, by their very nature, inclusive, friendly vehicles of communication. Digg this!
  • JACOB MORGAN  |  THURSDAY, JULY 22, 2010
    [Social Media] Implementing Enterprise 2.0 at Intuit, Part Four: Technology.
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Implementing Enterprise 2.0 Intuit currently has a good piece of mainstream users and in fact some people use these social tools as core part of their day to day work (we will discuss all these tools in an upcoming post).  Intuit can then create visibility around those actions that keep a social system healthy and celebrate the behaviors they’d like to see more often.  Social CRM, and Social Media strategies. platforms and tools.
  • MINDJUMPERS  |  WEDNESDAY, JULY 7, 2010
    [Social Media] Blowing Bottles With Viral Potential
    New faces at Mindjumpers – May 2010 ‘Jumo’ – The New Social Networking Site For Non-profit Organisations Tags: Bottle Boys , Music , performers , Sebastian Overgaard , Video , viral potential , Youtube Posted in Marketing & Communication , Mindjumpers Leave a Reply Click here to cancel reply. Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Meet The Founder of The Bees Awards Version 2 of Viral Success » Blowing Bottles With Viral Potential Posted by Sebastian Overgaard Jul 7th, 2010 Tweet Today I heard some strange sounds.
  • GEOFF LIVINGSTON  |  TUESDAY, MAY 31, 2011
    [Social Media] Win a Fifth: How Has Social Empowered You?
    Then here’s your chance: The five people who best tell how social media has empowered them to make a difference for their business, their community or their family will win a copy of the book. One of the cores aspects of Welcome to the Fifth Estate is an empowered citizen media that can challenge and circumnavigate traditional media (the Fourth Estate) structures. Businesses and individuals alike can join and develop communities to achieve great things: From social change to blood-loyal user communities. Fifth Estate fourth estate Gini Dietrich media
  • CONVINCE & CONVERT  |  SUNDAY, JUNE 30, 2013
    [Social Media] How Much Content Do You Need? Here’s a Formula
    Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. Here’s a Formula is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'Image from Bigstock.com. was in St. Louis the other day, talking Youtility at an event put together by my friends at Standing Partnership, a killer reputation management firm. Also memorable was a great question from the audience.
  • FRESHNETWORKS   |  FRIDAY, APRIL 12, 2013
    [Social Media] Are you prepared for the new European Data Protection Framework?
    Necessary modernisation – there was general consensus from all the speakers that the current framework is now out of date, and doesn’t adequately protect people’s privacy rights – especially their online privacy on account of significant technological developments in recent years, including widespread use of social media networks. Social data European Data Protection Framework European Union ICO Personally identifiable information Privacy 'Locks (Photo credit: m thierry). Summary of the new regulation. Consent will have to be explicit. Enhanced rights for individuals.
  • SPIN SUCKS  |  THURSDAY, JULY 5, 2012
    [Social Media] Miracle Max Presents 11 Things that Aren’t Quite Dead
    What do you need in order to sign in to most social media sites? Today’s guest post is written by Margie Clayman. Have you ever watched The Princess Bride ? If not, you really need to get on that. Go ahead. ll wait for you. Just kidding. Now for the rest of you, I’m sure you know and remember Miracle Max , the character played by Billy Crystal and a lot of make-up. Max is the one who tells Andre the Giant and friends that Wesley (played by Cary Elwes) is only mostly dead. He further points out (and logically so) that if you are only mostly dead, you are partially alive.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 23, 2013
    [Social Media] Tools of the Trade: How to Handle Negative Reviews
    And, thanks to social media, these unhappy customers can now share their negative thoughts with a massive on-line audience. Get Acquainted With Social Media. Many business owners are unfamiliar with the social media tools that are being used against them. That’s why it is important to become adept at using social media platforms. 'The following is a guest post from  Kimberley Laws ,  a freelance writer and small business owner. In fact, some may come away from your company hurling expletives like Yosemite Sam on crack. But don’t panic.
  • KYLE LACY  |  TUESDAY, AUGUST 23, 2011
    [Social Media] 17 Tips On Choosing The Right Email Marketing Software
    Social Media Enabled? Can the software or service be used with social networks like Facebook and LinkedIn for example? This is an excellent post by Lior! If you do not have an email marketing system for your business or organization… it is about time! If you are looking for an excellent email marketing system, I fully support ExactTarget. Read the post and let me know your thoughts. Have fun! – Kyle. We’ve made it far easier for you to make your mind up with 17 great tips for choosing the right email marketing software for your business. List Segmentation.
  • CHARLENE LI  |  SATURDAY, JUNE 4, 2011
    [Social Media] Groundswell Paperback: A Look Back Three Years Later
    To our astonishment, it has sold more than 100,000 books and now a new, updated paperback version is available (links below), with two new chapters on how to use Twitter and social maturity. But the theme of the book — that you have to focus first on the relationships created by social technologies (and not the technologies themselves) – still resonates today. That was five years ago, and as a whole, organizations still lack the maturity to be able to truly engage in an honest, authentic dialog – despite their adoption of social technologies. Talk about guts!
  • SOCIALNOMICS  |  MONDAY, OCTOBER 17, 2011
    [Social Media] Android App Alerts Individuals You’re Getting Arrested
    With a built-in social media component, one would think the app would reach out to countless others, including family and friends. Whether or not a social media component will be added remains to be seen, but one thing is for sure, the new Android app will not pay your bail. What will they think of next? In the latest technology offering, Quadrant 2 has unveiled a new Android app, “I’m Getting Arrested,” which alerts one’s family, friends and even lawyers if necessary, that they’re about to go to the local jail for booking. Quadrant 2 Inc.,
  • SOCIALFISH  |  TUESDAY, APRIL 2, 2013
    [Social Media] From the Outside-In: The Path to Relevance
    The use of social media is critical for enabling the execution of outside-in organizations focuses on relationships, continuous learning and collaborative innovation. They desperately need to leverage and integrate strategically new modes of production, delivery, learning and development—primarily the strategic rather than ad-hoc use of social media platforms—as the bases of value creation and competitive advantage today. “Insanity,” Albert Einstein said, “ is doing the same thing over and over again and expecting different results.”. ————-.
  • SOCIALFISH  |  TUESDAY, MARCH 4, 2014
    [Social Media] Improve Your Tradeshow Performance With The Right Apps
    Cool Social Tools: Ravetree [Cool Infographic Friday] Big Data Big Profits 30 Tools Social Media Professionals Can’t Live Without Get Open Community on Audible Mobile apps are a waste of time for associations. Cool Social Tools 'Heading out to a big tradeshow soon? Better have a few apps at the ready. Tradeshows are known for being great places to network and build new client relationships  in person , so many people head out to the big shows without thinking about the apps that are on their mobile phones. For Networking: Business Card Apps. photo credit ).
  • KYLE LACY  |  THURSDAY, MARCH 1, 2012
    [Social Media] The Value of Foursquare and 10 Tips to Being Creepy
    You may have heard the rumbling through the ranks of mobile and social users. Foursquare has officially blasted onto the retail scene representing the growing segment of location based social and marketing services. The location based social networking site had 381,576,300 individual user check-ins, 6 million users and a 3400% increase in 2010 alone. This defines the overall value of the social networking site. Your customers have the ability to check-in to your location, leave tips, take pictures, and share to other social network sites. “Kyle. per point).
  • CONVINCE & CONVERT  |  MONDAY, JUNE 25, 2012
    [Social Media] The Power of Brand
    The Power of Brand is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. As a recovering attorney who dabbled in trademark law back in the day, I have long respected the power of brand. Brand cuts through clutter. It transforms the mundane into the emotional. It raises expectations. The best brand stewards understand that they aren’t responsible for protecting mere words, symbols, and sounds. They’re responsible for delivering on the fundamental promise of any brand—that each customer’s experience will meet or exceed the last.
  • CONVINCE & CONVERT  |  MONDAY, JUNE 13, 2011
    [Social Media] How to Market to People Not Like You
    found a lot of social media corollaries in this book, especially the sections about companies having to be operationally ready to address new markets. key theme that is dead-on with social media is the notion that consumers want to do business where they feel welcomed and comfortable. Book Reviews Integrated Marketing and Media Video Blogs Hispanic Marketing How to Market to People Not Like You Kelly McDonald video postsSometimes business success isn’t about changing the message, but rather changing the market.
  • MY CREATIVE TEAM THINKING  |  FRIDAY, AUGUST 6, 2010
    [Social Media] WIIFM?
    This blog covers advertising, creativity, PR, marketing and social media topics - a pretty broad spectrum. Our posts on media relations always seem to be a hit, as do our creativity posts. Writing-related and social media posts do well, too.  . The young lady pictured above is skeptical, and rightly so. So many blogs are posting content that doesn’t really relate to her. Will your blog be any different? She thinks not. We’ve been taking a look over the last couple of weeks at developing compelling blog content. to attract praise.
  • SPIN SUCKS  |  THURSDAY, AUGUST 5, 2010
    [Social Media] The Age-Old Question: Can I Pick Your Brain? | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 05 2010 The Age-Old Question: Can I Pick Your Brain? want social media policies? Pingback by 3 Hurdles to Pay-for-Results Pricing for PR Consultants | Media Emerging August 5th, 2010 at 10:05 am [.] disagree. am not famous.
  • DREW'S MARKETING MINUTE  |  SATURDAY, OCTOBER 25, 2014
    [Social Media] This marketing summit promises to be extreme!
    Michele Scism of Decisive Minds:  Her topic is, Social Media: Quit Wasting Time & Start Making Money. 'Are you looking for an edge? Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit , 6 small business experts will reveal their secrets to get more leads, convert more sales, win more clients, and make more money without driving themselves crazy or spending their last dime. Now, you can do it too! In just 6 hours, you’ll revolutionize how you grow your business.
  • NET-SAVVY EXECUTIVE  |  THURSDAY, OCTOBER 27, 2011
    [Social Media] An Easy Request for Listening Vendors
    Monitoring, measuring, analyzing social media? Is your company in the listening business? Using your own technology (not third party tools)? have a simple request for you. It involves very little effort on your part, and there's free marketing in it for you. Ready? I'm in the process of turning my database of listening companies, which I've compiled over the last five years, into an online reference for everybody. Since the killer part of my earlier research projects was writing descriptions of every company, I'm letting you write your own, this time. Tick tock… Misc
  • GEOFF LIVINGSTON  |  FRIDAY, DECEMBER 13, 2013
    [Social Media] Grace and Grinches
    almost succumbed to the latter this week after reading enough nastiness and social media BS to feel inspired to write a contrarian blog. Whether it’s a grocery clerk working extra hours or the social media celebrity posting their 80th selfie of the year, people do want their peers to respect them. While social media empowers and amplifies this desire to a sometimes distasteful level, that base need to be liked remains. Just like it did before Biz, Zuck, Jack and the rest of the social networking pioneers empowered us. Some people are alone.
  • TWIST IMAGE  |  WEDNESDAY, OCTOBER 17, 2012
    [Social Media] The Perfect Marketing Strategy That Fell Out Of The Sky.
    We created a vision of an online channel/community (video, audio, blogs and more) that would extend the Red Bull brand into a media entity. They were already skimming in the ocean of leveraging content coupled with social media, but they had yet to deep dive into it. This isn't about how YouTube delivered an experience that would only be reported on by traditional television after the fact, but how the engines of all media - when done properly - can produce a perfect storm. Brand as media channel. Media pundits are harping too much on Red Bull Stratos.
  • NOWSOURCING  |  THURSDAY, DECEMBER 13, 2012
    [Social Media] This Week in Infographics: Dolla Dolla Bills Ya’ll
    Everyone knows that social media is one of the easiest marketing tools out there, if done right of course. However, only some businesses may benefit from using certain social sites such as Pinterest. This week we start of with the psychology of cults and marketing. You may have a friend or have met someone who only has high praises for Apple. And they are not the only one, this may be the reason why others believe Apple lovers are part of a cult. For years, cults have implemented very specific tactics to get people to join, and marketers aren’t that different.
  • KYLE LACY  |  WEDNESDAY, NOVEMBER 3, 2010
    [Social Media] It’s Not What You Know. It’s Who You Know.
    Social media is huge with my generation and if you’re anybody you’re on Facebook, Twitter, Linked In, FourSquare, etc. “It’s not what you know, it’s who you know.&# I’ve heard it my whole life. The funny thing about that quote is that you can hear it everyday but if that day ends and you still don’t know anyone it hasn’t really gotten you far, and when you’re a young college student with a busy schedule it doesn’t feel like you can really go door to door and introduce yourself to business owners. Can you see me now?
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 8, 2013
    [Social Media] Tips on Getting the Most out of SlideShare
    Did you create links between SlideShare and social media sites like LinkedIn and Twitter? Marketing Tips Marketing Tools Social Marketing content marketing institute linkedin groups roger c. SlideShare is gaining traction more and more and it’s not just for slides. SlideShare is averaging over 60 million visits a month and 120 million page views. That means great traction for your SEO and you can target buyers/influencers via tags and channels (customize content). recently read an article by Roger C. Other than the title slide, are they numbered?
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 12, 2014
    [Social Media] Don’t “Blow” It – Plan Ahead on Marketing Campaigns
    While I was checking out, I noticed this flier: Being into social media, I thought it was an interesting idea. 'Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. So I grabbed a pair of tennis shoes that I had purchased on clearance. They were a reputable brand but just didn’t seem to be cutting the mustard.And I began to feel like the little pig who build his house of straw. Everything was being blown down. That is why I decided to hop over to Running Fit today at lunch. know I abhor them.
  • PROBLOGGER  |  MONDAY, NOVEMBER 4, 2013
    [Social Media] The ONE thing your written content needs. (And it’s not what you think!)
    Bloggers hear a lot of advice about content marketing , email marketing, and social media marketing , but you may have noticed something new pop into the online landscape lately – visual marketing. Social is visual. If you are using social media platforms to engage with your audience and market your blog then you need visual content. Step two is to go beyond the typical blog “stock photo” and use blog images that double as social media images. 'This is a guest contribution from  karen gunton is a blogger, teacher, and visual marketing specialist.
  • GEOFF LIVINGSTON  |  SATURDAY, FEBRUARY 5, 2011
    [Social Media] Super Bowl Anti-Marketing
    Bucking the traditional advertising, PR and increasingly typical social media campaign, anti-marketing favors surprise, simplicity and exclusivity. While the campaign did receive criticism for its impact on nonprofits , it was wildly successful from a PR and social responsibility perspective , in large part because of the Robin Hood aura it painted around the brand. The debatable effectiveness of Super Bowl ads often depends on fantastic creative, even with the addition of social networking as a means of continuing the conversation started with a 30 second spot.
  • TWITIP  |  SATURDAY, FEBRUARY 13, 2010
    [Social Media] How To Create Successful Chats on Twitter with Hashtags (video)
    Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip John Haydon @johnhaydon Social media strategist for non-profits How To Create Successful Chats on Twitter with Hashtags (video) 5 Communities do not just happen. we really enjoyed it Add a comment Related posts: Why You Should Consider Using Hashtags Tweet Your Message to a Larger Audience with Hashtags 3 Ways To Create Social Change Using Twitter Copyright 2010 TwiTip About Advertise Contact Design by cre8d
  • CONVINCE & CONVERT  |  THURSDAY, DECEMBER 5, 2013
    [Social Media] 2 Amazing Movember Case Studies That Will Make You Grow it Back
    'Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. So, what was fueling the social conversation? Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management. Amazing Movember Case Studies That Will Make You Grow it Back is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.
  • SOCIALFISH  |  MONDAY, APRIL 7, 2014
    [Social Media] How to deal with Gmail’s new Promotions Tab
    strong and engaged Google+ presence works wonders for your SEO, but we also have heard of some exciting things in the pipeline that will allow you to organically segment your social audiences via circles. But people need to remember, Email was the original Social Media, and Google may just have sparked its renaissance. Digital disruptor: How Bitcoin is driving innovation in entertainment, media and communications How one CEO sees social. 'This post by Tom Corbett is reposted with permission from Business2Community. Understand Grid View Structure. Markup.
  • TWIST IMAGE  |  TUESDAY, SEPTEMBER 20, 2011
    [Social Media] The Value (And Waste) Of Twitter
    It goes beyond my self-admitted social flaws (more on that here: The Gentle Art Of The Retweet ). While this could be a relic of the mass media advertising mindset, there's no doubt that being persistent (having a constant and consistent message in market) and repetition (repeating messages to ensure that everyone you connect with can see it) is key to being successful at Twitter. also don't want to be the person that is constantly tweeting everything just to get more followers or social media validation. mass media. social graph. Tweet too often.
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, DECEMBER 23, 2010
    [Social Media] 2011: Changing The Social Life
    Social Experiment: With this in mind, I did a little experiment.  Not unlike the LA dating scene, the future of innovation economics, global sustainability, quality of life, social support structure, family values, and money management will rely increasingly on GC; and the constraints will not end soon.  Social Media must understand the monetization potential of GC and develop robust applications to support it. This is called “Social Capital”. So, what part of monetization is Social Media having difficult with?  This is called “Creative Capital”.
  • SPIN SUCKS  |  TUESDAY, SEPTEMBER 7, 2010
    [Social Media] Drive Blog Traffic Without Using Twitter | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 07 2010 Drive Blog Traffic Without Using Twitter By Gini Dietrich | Email | Print | 56 Comments | Happy Tuesday everyone! months in to this crazy thing you kids call social media. Welcome back to the real world. Hope you did, too!
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 15, 2012
    [Social Media] PRSA Response to PR Definition Criticism
    crowd-sourced approach seemed to be an appropriate methodology, given the affect social media is having on our profession, and the increased participation in their favorite brands and companies that people expect today. Today’s guest post is written by  David C. Rickey , chair of the PRSA PR Defined Task Force, in response to Redefining Public Relations by Gini Dietrich. With the release of the three final candidate definitions for public voting, and with the winning definition to be adopted by PRSA, more strong opinions now are being expressed. You hate them. Public. Build.
  • SPIN SUCKS  |  MONDAY, OCTOBER 31, 2011
    [Social Media] Three Steps to Building an Incredible Brand
    He is the co-founder of the marketing firm West Hall Media. David is also an adjunct professor of marketing and social media at Greensboro College, event speaker, and former professional golfer. Today’s guest post is written by David Horne. You want to build an incredible brand. This is one reason you became a marketing professional or started a company in the first place. Who doesn’t want to create the next Google, Apple, Nike, or Coke? Who doesn’t want to drive an incredible brand, one people love, that affects lives, and changes the world? All great brands do this.
  • SOCIAL WAYNE  |  SATURDAY, SEPTEMBER 11, 2010
    [Social Media] This Week in Location: 41 Location-based services articles you may have missed
    GetGlue: The Entertainment Social Networking App for iPad. Marketing Nuggets: Cause Awareness, Location Marketing & Getting Ideas from Local Media. Location-Based Services and Social Media. Four Seasons Joins Geo-Social Gold Rush With California Campaign. Questions About Location-Based Social Networks with Loopt CEO Sam Altman. Another week and that means it’s time for This Week in Location wrap up. list of articles about location-based services. Inside the most-popular location game maker. What Sucks About Foursquare Today. Moviefone 2.0:
  • CONVINCE & CONVERT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Social Media] Facebook is Getting More Two-Faced By the Day
    Facebook is the Miley Cyrus of social, desperately trying to figure out what it wants to become. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. Facebook is Getting More Two-Faced By the Day is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Maybe. Or Maybe Not. Look, I’m not personally a fan of memes, as I think they can chip away at brand value.
  • ENGAGING BRAND  |  MONDAY, OCTOBER 26, 2009
    [Social Media] 10 Life Lessons from Tibetan Monks! - The Engaging Brand
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Show 267 - The Truth about Trust | Main | What do your eyes tell a person? Kathy Garolsky on Social media can be your brand trigger! Blog powered by TypePad Member since 04/2006 Search Connect with me on Social Media Training Hire me Subscribe in a reader Recent Posts Show 303 - The New Social Learning Concept How Not to Become Boring. Show 302 - How Imitation Compliments Innovation Social media can be your brand trigger!
  • ENGAGING BRAND  |  WEDNESDAY, DECEMBER 9, 2009
    [Social Media] 8 Truths about truth
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Show 273 - How we are all connected Pt2 | Main | Leadership Tip: Are you casting a shadow? Kathy Garolsky on Social media can be your brand trigger! Blog powered by TypePad Member since 04/2006 Search Connect with me on Social Media Training Hire me Subscribe in a reader Recent Posts Show 303 - The New Social Learning Concept How Not to Become Boring. Show 302 - How Imitation Compliments Innovation Social media can be your brand trigger!
  • GEOFF LIVINGSTON  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Social Media] xPotomac: 7 Tech Trends Changing Media
    BlogPotomac, my old social media conference, returns on February 25, 2013 under the new name xPotomac. The opening salvo in the xPotomac series features seven new media technologies impacting businesses and marketers now and in the immediate future, hand-picked by myself and conference partner Patrick Ashamalla. More on the revised conference after the raison d’être for the post, the seven must watch media trends for the first xPotomac: Keynote Sessions. How will people use multiple screens simultaneously, including social TV and work? 6) Social Scoring.
  • TREY PENNINGTON  |  THURSDAY, JULY 29, 2010
    [Social Media] How to influence people
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ How to influence people by trey on July 29, 2010 You want to persuade. You’ve got great facts. You’ve got a great, well-reasoned argument. Now what? Facts and argument are information. As Annette Simmons says in her classic, definitive work on storytelling, “People don’t want more information. They are up to their eyeballs in information. They want faith —faith in you, your goals, your success, in the story you tell. Faith is more than credibility.
  • LOUIS GRAY  |  SUNDAY, JULY 3, 2011
    [Social Media] The Secret 10 Step Guide to Giving Good Social
    With the debut of new social media sites (like Google+ ), just behind it comes the inevitable lists of leaderboards and connections , as you can quickly find out who the big fish are in the new pond, or if new names are rising to the top. Beyond this tier, there's a second layer of folks who are quite visible on the social sites, even if what you know about their real lives pales in what you see online. Some Quick Tips on Giving "Good Social". 3) Interact With Everyone You Can Great social users interact. So what's the secret? 1) Be Interesting - Duh. Even me.
  • NOWSOURCING  |  THURSDAY, JULY 19, 2012
    [Social Media] This Week in Infographics: Marketing and Money
    First we take a look at how credit cards have gone social. So of course, social media became a new place for them market to a younger demographic. 1 – Credit Cards Go Social. This week we have quite a few info graphics for you. With the passage of the CARD act, credit card companies needed to find a new way to reach college students since they could no longer pitch on campus. Next up is mobile search trends. We take a look at the behavior of mobile search users as well as some of the top searches. What are people searching for the most on their mobile phones?
  • ENGAGING BRAND  |  TUESDAY, FEBRUARY 25, 2014
    [Social Media] What's the difference between marketing and sales?
    People talk to you about the importance of social marketing in order to sell your idea. . Isn''t social marketing about not selling? You get confused about how to use social media, is it a sales tool or a marketing tool? Social tools can do both and therein lies the problem. Just because social media CAN do both, does NOT mean you should do both.TOGETHER. Use social to connect needs to solutions to make a sale. Use social to connect ideas to an audience for effective marketing. 'You have an awesome business idea. Tweet this ).
  • ENGAGING BRAND  |  THURSDAY, JANUARY 30, 2014
    [Social Media] Have you become too predictable?
    Types of Social Business - which are you? Reasons Why People Share Social Media Content. Ways Social Business Will Develop. My Auntie''s 10 Steps to Social Media Measurement. 'I do some part time lecturing on law as a way of giving back to the next generation. was preparing for this mornings tutorial and it struck me. There is a fine line between predictable and repeatable". Let me explain. Brands and business need to develop a repeatable business model with repeatable processes to ensure consistent delivery of values, ideas, products and services.
  • TWITIP  |  FRIDAY, MARCH 12, 2010
    [Social Media] How to Fight on Twitter
    When you have a huge social media platform like twitter at your disposal, why would you want to use your 140 characters to spread verbal garbage in a viral way? Especially with the young age that people are posting to public forums and social media sites. Perhaps one day there will be courses on social media preparation in schools. Shouldn’t we use this tool in a positive manner? Since I also VLOG for the beauty industry , I get pampered like no other male Mexican alive. and “Did it hurt?&# Stop sending me this trash!&# We did it!&#
  • FEVER BEE  |  MONDAY, JANUARY 10, 2011
    [Social Media] How To Build An Online Community - The Ultimate List of Resources (Updated)
    Growing From A Social Media Following To Small Groups. Great Findings From Social Sciences Applied To Online Communities. Creating A Community From Your Social Media Efforts. Social Psychology Hacks For Online Community Managers. This is a collection of my favourite and most popular posts from the last three years. It should give you a great overview about both the strategy any the process of creating an online community from scratch. The Online Community Basics. Primer About Successful Online Communities. The 11 Fundamental Laws of Online Communities.
  • BLOGGER XPERTISE  |  SUNDAY, JULY 29, 2012
    [Social Media] Tip: Quick and easy instructions for adding Pinterest - Blogger Xpertise
    Social media. The following code ( heres the clean version ) and instructions show you how to add the button to your post footer next to all of your other social sharing buttons. Go to the template editor, Edit the HTML, check the box to expand the widget template, search for: Scroll down that section of code where are the share buttons are, and about the last line or so youll see: Add the following code right before that line: Before you go overboard on social sharing buttons please read this article: Forget Facebook, keep your fans to yourself! Blogger Xpertise.
  • ARI HERZOG  |  SATURDAY, SEPTEMBER 4, 2010
    [Social Media] Satisfying Saturday: 10 Blog Articles You Might Like Today
    What are the telling signs when someone who claims to be a social media manager is not? Army’s former social media manager, knows something about positive attributes that make a person real. Jeff Cutler opines on the inefficiency of social media. When I really enjoy reading a blog article and want to share it with other people, I add it to google.com/reader/shared/ariherzog. don’t add everything to this reverse chronological list. It has to meet certain criteria to enable me to return to the article time and time again. Lindy Kyzer, the U.S.
  • KIKOLANI  |  FRIDAY, AUGUST 23, 2013
    [Social Media] Fetching Friday – 21 Marketing Links
    'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Social Media / Social Networking. Expion looked at the Interbrand Best 50 Retail Brands list with their social engagement marketing insights software to come up with their F.A.V.E 50 List, and found a number of key social trends in the industry as well as ranking the top brands by their own engagement system. The Resources Mashup. Featured Posts. Blogging / Content. Business / Career.
  • CONVINCE & CONVERT  |  TUESDAY, OCTOBER 8, 2013
    [Social Media] How to Reach Audiences and Influencers Through Their Egos
    But as I was researching my new book The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence , I had an epiphany: Ego itself is not the problem; it’s my ego that’s the problem. Two out of five sharing motivations in The New York Times’ Psychology of Sharing report are in service of the ego: To define ourselves to others and to receive social validation. They made it simple to share this non-news with one’s network by placing social buttons in their congratulatory emails , complete with pre-populated braggy messages. Embrace it!
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, DECEMBER 24, 2011
    [Social Media] How To Use Content For Your Small Business Website
    Social Media sites are wonderful places to market your business, but your website also needs your attention. For most, it’s simple enough to understand that a small business needs a website. Alright, now that you have a website, how do you market it and what do you do with it? This question comes up a lot because it takes more than just having a website to make the site profitable to you. You also hear a lot about search engine optimization. Once again, you understand it, but how do you do it? It can be very depressing knowing that no one visits your site.
  • KIKOLANI  |  FRIDAY, MARCH 2, 2012
    [Social Media] Fetching Friday – Resources Mashup & Journey Through Canyons
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. 78 Resources For Every Internet Marketer’s Toolkit – These free or affordable SEO tools, link building tools, coding tools, conversion tools, convenience tools, social media tools, forums, news and blogs, and social profiles will help keep your marketing up to date and help you do your job better. Social Media / Social Networking. The Resources Mashup.
  • KIKOLANI  |  FRIDAY, OCTOBER 28, 2011
    [Social Media] Fetching Friday – Resources Mashup & Blog World Preview
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Social Media / Social Networking. How to Successfully Outsource Social Media for Your Business – Businesses can instead find outside experts to help them run their social media. Track Social Media Interaction with Google Analytics – This article explains using step-by-step instructions how to Track Social Media Interactions in Google Analytics.
  • THE BLAKERY  |  SUNDAY, FEBRUARY 6, 2011
    [Social Media] Getting Organized For Something Big-That Starts Small
    And I’m not just talking about social media. Someone recently said to me “sometimes you are in the forest and you can’t see the trees.&#. There is a lot happening “out there.&# And every so often I get a glimmer of this when I find an intriguing website, or I attend an event or meet women who are congregating to put their positive energy toward something powerful. But I have yet to start my own movement–due to what I think might be roadblocks. love cooking and serving people, and I know a lot of people who love this too.
  • ALMOST SAVVY  |  FRIDAY, OCTOBER 14, 2011
    [Social Media] Confused About Facebook Changes? (Free Webinar)
    If you enjoyed this post,  sign up to receive free updates by email here  so you don’t miss any future Almost Savvy social media updates and news. You are also invited to connect with others interested in social media on the  Almost Savvy page on Facebook   where we share news and tips. . Related articles which may interest you: 10 Steps To Create An Awesome Google+ Profile How To Opt-Out of Social Ads on LinkedIn in 5 Clicks. While it may seem that David Bowie is referring to Facebook when he sings, “Ch, ch, ch, ch, changes.”
  • SOSHABLE  |  SUNDAY, AUGUST 22, 2010
    [Social Media] Tumblr’s Biggest Strength is its Biggest Weakness to Google
    The blog/microblog/community hybrid social media site is well on its way to hitting the mainstream soon. Read more about Tumblr on this Social Media Blog. If you haven’t heard of Tumblr, you will. The pace that it’s currently growing is similar (if not greater than) the type of growth that Twitter experienced 2 years ago. While its users and fans are often rabid, there is one entity that doesn’t give it much respect: Google. Simplicity, Thy Name is Tumblr. Anyone who has a Tumblr page can create 2 things extremely quickly: content and backlinks.
  • THE WAY OF THE WEB  |  WEDNESDAY, DECEMBER 29, 2010
    [Social Media] Do you blog?
    It doesn’t have to be specifically about marketing or social media (Some of my absolute favourite bloggers have nothing to do with either subject). The start of a new year is almost upon us, and for me it’s a good time to refresh a few things, including my reading list. And I’ve realised that I’ve been awfully rude for a while and not asked what YOU are doing… So, if you’re reading this and have a blog, leave a link in the comments. Maybe let me know what it’s about and how long you’ve been blogging for?
  • GEOFF LIVINGSTON  |  WEDNESDAY, OCTOBER 3, 2012
    [Social Media] Break Open and Dominate Your Market
    Full Disclosure: I recently trained a senior Under Armour executive on social media. Enter to win one of 10 free autographed copies of Marketing in the Round on Goodreads ! Brands often falter after they achieve a taste of success and notoriety. This represents a classic strategic error. Once a market breaks open, a brand should push through, separate from the pack, and absolutely dominate its marketplace. That’s what makes a company a permanent force in its market. First place is the envy of all competitors in business. How Under Armour Broke It Open and Dominated.
  • TWITIP  |  TUESDAY, MAY 4, 2010
    [Social Media] 4 Simple Things I'm Sick of Seeing on Twitter
    Using Social Networking primarily to talk ABOUT social networking. The “list of things&# article format with its easily digestible pieces of advice has been with us well before social networking came along. Quite a lot of brand still miss out on the point that ’social’ & ‘engage’ is about having right conversation in a social forum, not flooding the timeline with micro press releases with links. That goes for people claiming to be social media *marketing* consultants too. Do you dial with your right hand or left?&#
  • SOCIAL MEDIA STRATEGERY  |  FRIDAY, NOVEMBER 9, 2012
    [Social Media] Ten “Boring” PR Skills You Need to Have
    We talked about branding, TV commercials, media tours, and social media. A few weeks ago, I was talking to some college students about PR, advertising, living in Chicago, and the work I'm doing at C-K. They loved hearing about the work that we've done with Corona, Porsche , and Cedar Fair. By the end of our conversation, they were all telling me that I had their dream job and were asking me if we had any openings. However, when I got got back to my office, I realized that I did those students a disservice. You want to get really excited about PR? Excited yet?
  • ENGAGING BRAND  |  THURSDAY, DECEMBER 17, 2009
    [Social Media] What makes a person charismatic? - The Engaging Brand
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Show 274 - How to succeed as an entrepreneur | Main | Show 275 - How to stay younger and feel sharper » What makes a person charismatic? Kathy Garolsky on Social media can be your brand trigger! Blog powered by TypePad Member since 04/2006 Search Connect with me on Social Media Training Hire me Subscribe in a reader Recent Posts Show 303 - The New Social Learning Concept How Not to Become Boring. They were empathetic. They had energy.
  • DANNY BROWN  |  MONDAY, AUGUST 30, 2010
    [Social Media] Redefining Ordinary
    You might also like: Social Media Bashing is Boring as Hell The Power of Emotional Impact You Scratch My Back Tags: Business , extraordinary , ideas 14 voices - share yours! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks subscribe to danny subscribe by rss or network search this blog Lijit Search This Blog is Powered By Reader favourites Audi and the Super Bowl Social Media Shit Storm An Invite to Pimp Your Blog Are You Abusing Your Social Media Voice? But what defines ordinary?
  • CONVINCE & CONVERT  |  TUESDAY, JULY 2, 2013
    [Social Media] Winning the Marketing Battle Between Help and Hype
    The advent of the social web has changed things significantly, giving businesses a genuine opportunity to engage in a running dialogue with the communities most relevant to them. The majority of social media advice provided is incorrect – While social media has opened up a new way of business communication, it hasn’t triggered a new way of business behaviour (on the whole). see so many business ‘doing’ social media as an add on to their traditional marketing activities or saying ‘how does this work socially’?
  • MICRO PERSUASION  |  TUESDAY, JUNE 1, 2010
    [Social Media] What Twitter Must Learn From TechCrunch in Order to Thrive
    The TechCrunch story is fascinating as it exposes what many love about social media and the internet: smart risk-taking. The good old days of democratized media, where anyone can launch a blog and achieve worldwide influence, have come to an end. Over the next two years, it came of age through countless media impressions and most notably a high-profile slot on "The Oprah Winfrey Show" in early 2009. What's more, Twitter's 140-character limitation was the perfect antidote for an attention-starved world where media snacking, rather than meals, rules. Permalink.
  • WWW.MASTERNEWMEDIA.ORG  |  TUESDAY, OCTOBER 5, 2010
    [Social Media] Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future?
    Here Rohits own take on content curation and why it is such an important new trend: Intro by Robin Good Manifesto For The Content Curator: The Next Big Social Media Job of The Future? Social bookmarking and social news have been around for some time (ie - sites like Digg or delicious ), and new models of aggregation like Alltop are springing up to help us navigate all this content as well. The predictable result of this is that brands are beginning to focus on content creation when they start to look at social media. the flow of information she manages.
  • SOSHABLE  |  SATURDAY, DECEMBER 29, 2012
    [Social Media] Four-Letter Culprits: One Tip to Improve Communication
    The ability to communicate clearly and effectively is essential in today’s environment; whether you are communicating with potential clients, collaborating with a coworker, emailing your boss, developing content for social media campaigns, or resolving a customer issue beware your words. There are some four-letter words that you should not use in business. Your business could be a formal law firm or a casual digital marketing firm. Either way this tip applies. Yes, fu*! Is a four letter word, but I’m not talking about those four letter words. Ever wonder why? Can’t.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, MAY 20, 2012
    [Social Media] Four Traditional Marketing Tactics That Work Well Online
    Social Marketing – traditional bricks and mortar business had a tough time of it when it came to being good community citizens. To prevent this, many business owners become involved in local social activities. Online, social media marketing has a similar approach. You still make friends, shake hands (like, follow), and socialize to gain a good reputation. Newsletters – newsletters and print media in the form of catalogs or brochures/flyers were once very popular. Marketing has been around for hundreds, if not thousands of years.
  • DANNY BROWN  |  MONDAY, OCTOBER 20, 2014
    [Social Media] What We Want Versus What We Need
    What We Want Versus What We Need originally appeared on Danny Brown - there's more to life than social media - all rights reserved. 'Oftentimes in life, we have these little moments of real time to ourselves, where there’s nothing but silence to keep us company. In today’s always on, ever connected world, these moments in time become ever rarer, and we have to grab them while they’re here. In these moments, we see many things in a different light. One direction we were on is revealed to be flawed, while journeys yet to take become more important. So, yeah.
  • ENGAGING BRAND  |  SATURDAY, FEBRUARY 15, 2014
    [Social Media] How to Maximise Effect of Social Marketing
    The problem is rampant in social media and indeed social marketing. Can you really say that you are listening and responding through social marketing? 'Don''t you just hate it when someone asks you a question and then doesn''t wait for your answer? have a friend who does this.I love him to bits, such a wonderful friend, however he epitomises and indeed inspired this Bob-o-graphic. know I do this as well.in fact I know we all do this at various times in our life. We need to learn that the opposite of talking IS listening rather than NOT speaking ( Tweet this ).
  • TWIST IMAGE  |  SATURDAY, FEBRUARY 23, 2013
    [Social Media] The Filter, The Advisor And Your Personal Advisory Board
    In a world where every brand is looking for the ROI in social media, digital channels and mobile platforms, they may all be completely missing the biggest opportunity: to learn, grow and share because so many other brilliant minds are so open and so creative in what they're publishing to the world (whether it's free or something you have to pay for). can't thank these advisors enough for their contributions, because it's so much more than content or social media. social media. What would Malcolm Gladwell do? Some of them are rock stars (literally).
  • CONVERSTATIONS  |  FRIDAY, SEPTEMBER 26, 2014
    [Social Media] The Most Useful Promotional Products in a B2B Environment
    Telephone, Email, Social Media, Website, SEO, Marketing Campaigns and Advertising, phew that is a long list. 'Guest Post by Lisa Worland 83 per cent of business people use free branded pens at work. When you think about business communications what do you think about? But if you find yourself looking to create a feel good factor with your business audience, then look no further than promotional merchandise. It probably won’t surprise you to know that desk accessories account for the largest usage of promotional gifts. per cent had calendars and sticky notes whilst 50.6
  • DANNY BROWN  |  WEDNESDAY, FEBRUARY 12, 2014
    [Social Media] How Readz is Aiming to Take Content Marketing to the Next Level
    'Mention the term “content marketing” and, for the most part, you’ll probably think of three things – web content, social content (tweets, Facebook updates, Google+ posts, etc), and good old fashioned blog posts. The problem is, once you move away from the type of rich content found on blogs (written, spoken or otherwise) and native social updates, content marketing can get a bit sterile. In their own words, At Readz, we believe content marketing is more than a website, a blog, or even social activities. The Readz Goal. The goal of Readz is simple.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 15, 2010
    [Social Media] Why Content Marketing Matters To Me And Should To You
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why Content Marketing Matters To Me And Should To You April 15th, 2010 |Written By: Jay Baer | View Comments Tweet Last week, Joe Pulizzi and his merry band of content strategists at Junta42 released new metrics , ranking the top content marketing blogs in the world.
  • JEFF ESPOSITO  |  WEDNESDAY, MAY 16, 2012
    [Social Media] Are you marketing in the round?
    Sure social media may be the cat’s meow right now, but that does not mean that marketers should drop everything for it. This post contains video, click here if you are having trouble viewing. When I heard that friends Gini Dietrich and Geoff Livingston were writing a book together, I was happy for them. Throughout the process, I knew that Marketing in the Round  would be good, but did not think that it was going to be something that would take readers out of their comfort zone. Now don’t think that means that they are going all controversial. hate silos.
  • CONVINCE & CONVERT  |  TUESDAY, JANUARY 3, 2012
    [Social Media] Amazon, Google, Apple, Facebook and the Gang of Four
    If I had to go off of the Google platform to be social, I may not come back. It’s hard for me to imagine Google supplanting Facebook in social or Apple selling more books than Amazon. So many times, certainly in my world, in the social media consulting world, people always say Twitter in the same sentence as Facebook, perhaps incorrectly, given the extraordinary advantage that Facebook has in usage and penetration. But there’s no reason that, if you are a website designer for instance, you can’t offer some social media consulting.
  • SOCIALFISH  |  TUESDAY, MAY 10, 2011
    [Social Media] Adding Satellite Sites To Your Hybrid Event Mix
    With social media, web cameras and texting, remote attendees can even interact with the presenter. Think big massive events, large numbers of people…and many locations. That’s the best environment for satellite sites or pods with your hybrid event. satellite site is when a group of people gather together to watch a live stream from your main event. It’s similar to Super Bowl or Oscar watch parties where friends gather together to watch and discuss. Creating Your Own Hybrid Satellite Network. Consider the nightly news. Tips For Successful Hybrid Satellite Sites.
  • GEOFF LIVINGSTON  |  MONDAY, APRIL 25, 2011
    [Social Media] 8 Substantive Blogs to Read
    Here are eight blogs that seem to deliver great marketing, media and communication content day-in, day-out without getting stuck in the echo chamber’s pedantic chatter. Danny Brown’s Social Media Marketing Blog – A strong read almost every post, Danny always makes you think. Another blogger who has low tolerance for a social media pop ethos, Rich takes an educator’s approach to illustrating his points and does so very effectively. Photofocus - If you enjoy creating visual media with cameras, this blog is for you. Copywrite, Ink.
  • CONVINCE & CONVERT  |  TUESDAY, MAY 25, 2010
    [Social Media] Digital and Dollars – Successfully Adding Online Marketing to Your.
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services May 25th, 2010 |Written By: Jay Baer | View Comments Tweet I recently returned from my first-ever trip to beautiful Asheville, North Carolina.
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