KIKOLANI | FRIDAY, MAY 10, 2013
[Social Media] Fetching Friday – Resources Mashup & Tough Love
'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Improve Your Content’s ROI in 9 Steps – If your team is struggling to provide results for clients, it’s time to take steps to boost social traction. Repurposing Content: Top Benefits, Techniques & Tools – One of the tactics you can use is to promote the same or similar content on different media channels, popularly called “content repurposing”. Social Media / Social Networking.
JACOB MORGAN | THURSDAY, NOVEMBER 4, 2010
[Social Media] Why Visuals Are So Important
I just wrote a post for Social Media Examiner on Social CRM using a few visuals (and also eliminated the jargon) and every single comment I received on that post was all about how much “this made sense, “was easy to understand, and “how great the images are.. The new Chess Media Group site has a lot of visuals on it depicting our client and strategic methodology. The Social CRM process diagram that Chess Media Group created is perhaps the most widely circulated and used Social CRM image today, why? I wholeheartedly agree.
CONVERSTATIONS | TUESDAY, MAY 27, 2014
[Social Media] 7 Mobile Apps Every Business Owner Could Use
And there’s a whole screen full of apps that can be employed for social media se – but that’s another post. 'There are a handful of mobile apps I think every business should have at the ready. These apps are tools that make it easier to manage, work, and connect with different aspects of your business. Evernote - This app is great for capturing and organizing thoughts and connections. The search features aren’t limited to text. You can capture on the fly, whether voice, text, photo, or to-do lists. It synchs across devices. Photo on pixabay by Mcability.
CONVERSTATIONS | WEDNESDAY, FEBRUARY 26, 2014
[Social Media] Why I Recommend WordPress for Small Business Sites
Social Media Connections – Even if your company doesn’t blog, the plug-ins available for social sharing by your visitors increase findability and relationship-building activity. 'In 2005, I called my web developer and asked him to build me a blogsite. wanted WordPress. They said no, they wouldn’t touch WordPress. Eventually, we settled on MovableType and Typepad. used Typepad for years. The webdev team didn’t like open-source (didn’t know better), and I didn’t know PHP code – so it worked for me. And it worked well.
KYLE LACY | TUESDAY, JANUARY 24, 2012
[Social Media] If You Feel Comfortable You Are Dead
Whether social media or mobile, the consumer is moving faster than we could ever imagine. Last night, I was reading a blog by Christopher Stuzman of Forrester called The Five Habits of Adaptive Marketers. Great post. You should definitely check it out. In the blog Chris discusses the different steps marketers need to take in order to survive the fast changing climate of marketing (both digital and traditional). It might sound cliche, but today’s most successful marketers are wholeheartedly embracing the “no pain, no gain” mentality.” It is pretty simple.
ACIDLABS | SUNDAY, APRIL 11, 2010
[Social Media] How's that going to work, then? – Government 2.0 and purdah
In year, where like our UK friends, we will face a federal election, social tools will play a major and perhaps telling role in the election itself. There are a number of notable exceptions across all three major parties, already adept at using social tools, for whom the election will be a real test of their ability to truly engage online rather than simply using it as another place to broadcast the party line. Yet, the moment the general election was called in the UK, announcements across the social sphere were made declaring these efforts closed for the duration.
WEB METRICS GURU | TUESDAY, AUGUST 7, 2012
[Social Media] Have to Laugh – Klout vs. Social IQ
Meanwhile, I get a message from Social IQ that I increased my buzz and influence since yesterday. Social IQ seems to be looking at my activities but doesn’t have any topics mapped out for me (strange). Klout has plenty of topics mapped out for me and tracks my activity, but they seem to have changed what’s in the topics totally, so where I was leading with Social Media Measurement for the last 7 or 8 months, now they have no names, and for top K+ recipients, they have a ton of people I never heard of. Klout social iqWhat gives?
BRASS TACK THINKING | MONDAY, JUNE 21, 2010
[Social Media] Narcissus at work
And as important as the above blog is to understanding the BASE motives of people, I think it more important to understand self interest so that we, as marketers, as influencers, as the avant garde of social media leaders, to use our intelligence and understanding of the new modes of communication to help people learn how to see beyond simple self interest. And let's not think social media has suddenly created avant-garde thinking, it's just made people's opinions more accessible. That’s okay. So am I. And here’s the secret: everyone is. You
WAXING UNLYRICAL | WEDNESDAY, NOVEMBER 9, 2011
[Social Media] 5 Ways to Break Through Writer’s Block
This post was sparked by a Twitter conversation with Andrew of Redtype , when we were chatting not too long ago about how we sometimes need to disconnect ourselves from the wonderful world of social media when we need to F-O-C-U-S and W-R-I-T-E. It’s not that I can’t write when I’m flitting between social networks, but when I really need to put my head down and get a ton of writing down, I do need to go offline. Do you find you do? find I do. “Curses, Sir Bloch,” I sputter. ” Sir Writer’s Bloch, of course, couldn’t care less.
BLUE FOCUS MARKETING | WEDNESDAY, NOVEMBER 20, 2013
[Social Media] Boost Your @Klout Score With Help from @Gina_Carr and @TerryBrock #SocBiz #SocialSelling
The book is jam-packed with extra content, including QR links to videos and other supplementary materials—a truly modern reading experience for the social age. Each chapter of Klout Matters takes readers through a different element of social media management, helping readers build a proven skill set for social marketing success. Where social presence meets social metrics. For the uninitiated, the Klout platform provides users with a meta score of their social media presence, analyzing a person’s ability to engage communities across multiple channels.
KIKOLANI | FRIDAY, AUGUST 9, 2013
[Social Media] Fetching Friday – 20 Marketing Links
'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Ways to Boost the Visibility of Your Email List – In this era where everybody under the sun is telling you to ditch the email newsletter in favor of social, how do you grow your email list? Social Media / Social Networking. 50 Ways Social Media Can Destroy Your Business – Social media is also a great way to build up a business, but it can tear it down again just as quickly.
GEOFF LIVINGSTON | MONDAY, SEPTEMBER 20, 2010
[Social Media] Case Study: Miriam’s Kitchen
Their ability to grasp online social relationships and extend them to real life actions has been outstanding. Miriam’s Kitchen decided to participate in online media because many of their supporters were using social media. It’s important that we meet our supporters where they are, and social media helps us accomplish this. Many of the Washington, DC residents that donate and volunteer fall within the 25-40 age range, and are social media/web savvy. That’s a lot of pressure on our social media team..
JACOB MORGAN | SUNDAY, SEPTEMBER 19, 2010
[Social Media] Contributing to Search Engine Watch and CMSWire!
Now they feature topics such as analytics and social media. Since SCRM and customer engagement beyond social media is starting to become a popular topic they are now adding this to their repertoire of columns. I’m going to have a monthly column for SEW where I’m going to be focusing on new customer engagement strategies better known as Social CRM. I have some exciting news. I’m now an official contributor to both CMSWire and Search Engine Watch! Search Engine Watch used to be all about Search Engine Marketing and Search Engine Optimization.
ONLINE COMMUNITY STRATEGIST | SATURDAY, AUGUST 7, 2010
[Social Media] Renewed interest in growing online communities « Online Community.
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Renewed interest in growing online communities August 7, 2010 in Community Engagement The tide is turning. days ago This one caught my attention: Junk research, shabby journalism and social media. People are finally realizing that the online communities they’ve left abandoned could probably use some attention. couldn’t be happier about this renewed interest. think it’s important and smart.
SOCIALFISH | THURSDAY, JULY 31, 2014
[Social Media] 10 Problems Keeping Your Online Community from Being Great
Getting those Follower counts high across your social channels seems to be paramount. The post 10 Problems Keeping Your Online Community from Being Great appeared first on SocialFish - Social Media for Associations and Nonprofits. 'I’m not one for lengthy introductions, the title of the post brought you here, so let’s dive in. Below are the aforementioned 5 problems, and I’ve attempted to provide a solution to help you remedy the problems. Would love to hear more from you in the comments or on Twitter. You don’t have passionate core members. pitch!
CONVINCE & CONVERT | SUNDAY, AUGUST 11, 2013
[Social Media] Why Data May Be Steering You Into the Rocks
Research told us this, and it was interesting information that we used when purchasing different forms of media to communicate to that segment of the population. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. Why Data May Be Steering You Into the Rocks is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. tweet this ). And that’s a dangerous mistake.
NOWSOURCING | SUNDAY, FEBRUARY 23, 2014
[Social Media] The Latest News Over At Pinterest – Personalized Pages, New Pin, & More
While Facebook and Twitter are the two social networks to watch and be on, Pinterest has been quietly soldiering away in the background. But one thing is for sure – if you are a marketing company, or someone who depends heavily on social media to get your message out, you need to be on Pinterest, as well as Facebook and Twitter. Everytime you read a blog post, and you see the standard social media buttons at the end, it is usual now to see the Pin button as well for Pinterest. 'It’s been a while since we last looked at Pinterest. Personalised Pages.
TWIST IMAGE | TUESDAY, MARCH 18, 2014
[Social Media] It's A Small (And Strange) World After All, Brands
Technology, the Internet and social media have been a virtual can of worms for brands that has extended well beyond the marketing department, and has poured over into everything from customer care, business innovation, the reputation of individual leaders within the organization, how a company hires employees and more. We need everyone (from employees to consumers) to understand what the brand is and how the stories are told, because every single one of us has become a media entity unto ourselves. In the case of the Neverlanders, this group formed through social networking.
THE RELATIONSHIP ECONOMY | MONDAY, AUGUST 5, 2013
[Social Media] Chasing The Wrong Solutions
Today’s business problems won’t be solved simply by applying old improvement theories or by chasing strategic initiatives to become a social business. Old improvement theories and strategic initiatives aimed at becoming a social business are yesterday’s solutions to old business models but they do not address an emerging larger problem. An example of this would be social technology and its application to marketing and business strategy. ” “ Despite burgeoning social business activity, companies’ efforts largely appear stuck in first gear.
THE RELATIONSHIP ECONOMY | THURSDAY, AUGUST 1, 2013
[Social Media] What Makes The Biggest Difference?
Media: The most popular stories on LinkedIn are about matters of the heart and mind. 2] Their extensive research and field experiments helped them arrive at this powerful conclusion: Employees who perceive the social impact of their jobs and see themselves as playing an important role in others’ welfare perform better. Social media propagated throughout social networks has empowered consumers with a voice that is now viewed as a greater influence than traditional broadcast and print media. What Is It That Makes The Difference? It isn’t.
THE RELATIONSHIP ECONOMY | THURSDAY, AUGUST 4, 2011
[Social Media] OWN Your Travel Game
Social Flight is unique in its purpose of organizing communities of people into powerful collectives who can influence markets, vendors, and especially prices. These vendors pay and extraordinary amount of money on business intelligence, Groupons, and social media campaigns trying to discover YOUR intentions data. This opportunity arises because of extraordinary inefficiencies in the airlines, but also in advertising, communications, marketing and every industry where a broker stands between your intentions and a market for goods and services. Why Google Plus?
THE RELATIONSHIP ECONOMY | MONDAY, JULY 5, 2010
[Social Media] Who Is Hacking Your Culture?
The social technology landscape is evolving at an ever-increasing rate, with security, compliance, and the expanding utility of mobile devices all being in the forefront in 2010. Social technology creates changes in process, technology and people. His current professional endeavors are all centric to the disruptive nature of the social web. He writes at Relationship Economy and provides social media strategic services to businesses large and small. Series Navigation «BP, Media & The Rippling Effects. The Crowd is The Change Agent.
KIKOLANI | THURSDAY, AUGUST 5, 2010
[Social Media] Fetching Friday – Resources Mashup, Facebook Summit and Hamsters with Soul
How to use social media to get a job – simple things to do and to avoid if you are job hunting and easily searchable. Proper ways businesses should use social media – the responsibilities, time factors, and things to avoid. Social Media / Social Networking. How to measure social media ROI for the complex sale – find out how social media is impacting your bottom line. tools to manage social media for the franchise – tools that can help you manage hundreds of social media outlets.
SPIN SUCKS | TUESDAY, OCTOBER 2, 2012
[Social Media] The Game Show Guide to Life and Business
News releases, PR campaigns, and social media – got it. Today’s guest post if by Carmelo Bryan. Don’t you hate it when you get shafted on a business transaction? It sucks. But it seems to happen all too often. The mechanic takes advantage, the refund doesn’t come through, or promises far exceed the product delivered. Remember that 60’s show “Let’s Make a Deal” with Monty Hall? Or maybe you know the new version with Wayne Grady. The entire audience comes dressed like living toys and candy hoping to deal for cash and prizes and ultimately a grand prize. Shafted. That I know.
DEVELOP SOCIALLY | THURSDAY, JULY 7, 2011
[Social Media] Facebook Friends – Hide or Delete
So let’s not put too much importance in people that we barely know unfriending us on social media platforms. I wish Facebook would get rid of its ‘hide’ feature. guess you know where I’m going with this. Justin’s recent post about unfriending reignited my thinking about the debate. Among the private messages that he got in response, was one saying it was rude for him to unfriend people and that if he did not want to see their posts he should just hide them.. Really?! Isn’t is more disingenuous to hide someone from your stream? then unfriend.
CHARLENE LI | MONDAY, NOVEMBER 15, 2010
[Social Media] Facebook Messages challenges traditional email & portals
3) A real social inbox with friends as the filter. My colleague, Jeremiah Owyang has written about the potential for email providers to become instant social networks ( here and here). But attempts to make email inboxes social will face significant challenges. Without that social data, the billions of social connections lack context. But more importantly, without the context of the social interactions that take place very day on Facebook chat, and other platforms, email alone simply falls short. Just as important is what Facebook Messages does not do.
ARI HERZOG | MONDAY, SEPTEMBER 5, 2011
[Social Media] Help Me Find Meaning on My Birthday
Another place is GovLoop , a social networking site for the government community. Ari Herzog provides social media marketing and editorial services. Visit the blog archive to read more articles on new and emerging media. Today is my birthday. If you can’t view my video thoughts above, the link is here. As one year ends and another begins, I encourage you to think about what we’re doing in this place called the world wide web. Help me understand why we are here. Help me understand why you are here. How can we make magic together? Thank you for reading!
FIREBELLY | TUESDAY, SEPTEMBER 4, 2012
[Social Media] 3 Reasons List Posts Are Guaranteed Blog Traffic Boosters
It could have been about writing, social media promotion, speaking at conferences, or even wearing a sandwich board. Admit it. You looked, didn’t you. You were intrigued by the headline, and you wanted to see what this was all about. You wanted to see what the three reasons were — I nearly called them 3 secrets — and whether you could pick something up. What if there was really only one secret? Don’t worry, there are three.). Would you be disappointed? Would you hate me for tricking you? And what if the headline had been “Boost your Blog Traffic” instead?
JACOB MORGAN | WEDNESDAY, FEBRUARY 17, 2010
[Social Media] What Are You Interested In? (Vote)
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What Are You Interested In? Social Media, and Social CRM. TAGS: Enterprise 2.0 , Social CRM , social media , vote This entry was posted on Wednesday, February 17th, 2010 at 5:20 pm and is filed under Rants. Social CRM, and Social Media strategies. Jacob is also the co-author of Twittfaced, a social media 101 book for business. The choices are Enterprise 2.0, ALL RIGHTS RESERVED.
THE REALTIME REPORT | TUESDAY, JANUARY 14, 2014
[Social Media] Realtime Restaurant Deals: Can LiveDeal Succeed Where Groupon, LivingSocial Failed?
'Restaurants have been experimenting with ways to combine geolocation, mobile and social to bring more customers in the door. There are daily deals from the likes of Groupon and LivingSocial, or the ability to offer deals to consumers checking in or using Foursquare, the location-based social platform. Stores Social Media News Ticker: Facebook Tests ‘Save for Later’ Reading Feature, Twitter Beefs Up Security. Now there’s a new kid on the block: LiveDeal. How exactly does it work? Customers can sign up via Facebook, Twitter, Google+, or email. They
ENGAGING BRAND | FRIDAY, JULY 9, 2010
[Social Media] Show 294 - All about the Referral Engine
The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Does your brand create celebrity customers? We talk about The importance of belief in gaining referrals How people ARE wired to refer your business Has there been a change in how referrals work with social media? We talk about The importance of belief in gaining referrals How people ARE wired to refer your business Has there been a change in how referrals work with social media? Main | Have you got the crumb factor?
KOKA SEXTON | THURSDAY, JANUARY 1, 2009
[Social Media] Top 1000 Favorite Blogging Links of 2008
have been using StumbleUpon as my social bookmarking tool this year and I wanted to share with you all of my favorite links from the past year broken into categories. AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. Scientific American socialADDICT blog – Social Marketing, Web 2.0 How NOT to use your Social Media Marketing Manager! Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Top 1000 Favorite Blogging Links of 2008 I do a lot of surfing. Help Us Build It. Apartment.
KOKA SEXTON | THURSDAY, JANUARY 1, 2009
[Social Media] Top 1000 Favorite Blogging Links of 2008 - Koka Sexton dot Com
have been using StumbleUpon as my social bookmarking tool this year and I wanted to share with you all of my favorite links from the past year broken into categories. AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. Scientific American socialADDICT blog – Social Marketing, Web 2.0 How NOT to use your Social Media Marketing Manager! Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Top 1000 Favorite Blogging Links of 2008 I do a lot of surfing. Help Us Build It. Apartment.
SOCIALFISH | THURSDAY, APRIL 3, 2014
[Social Media] Proven Tactics to Recruit, Retain and Unleash Millennial Talent
Highlight the company social perks (happy hours, beer cart on Fridays, kickball team, etc.). Limit social media restrictions and specify communication preferences (who to contact, preferred hours, and which mediums). Try recognizing them on the homepage of the company website/blog or feature them on the company podcast or YouTube/media channel. Related Posts How to Lead Your Way to a Social Organization Humanizing your organization creates amazing results. 'Guest post by Ryan Jenkins. ————-. Millennial’s Employer Criteria. This is how.
PROBLOGGER | MONDAY, MAY 20, 2013
[Social Media] Are Balancing Emerging Technology with Effective Strategy?
The example I used last week was to compare the effectiveness of social media against email in my own blogging. around 300,000 social media connections (mainly Facebook , Twitter and Pinterest ). updated our social media accounts around 150 times over the week. I’d estimate that last week the single email generated well over 10 times the traffic that the 150 social media updates and the 14 RSS updates combined. It was: Don’t throw out the baby with the bathwater. On Digital Photography School we have. Last week we. General
WAXING UNLYRICAL | SUNDAY, DECEMBER 5, 2010
[Social Media] Weekly Roundup: Unsung Heroes
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized. Why: Jen is one of the finest people it’s been my privilege to meet through social media. Social media as the new support group? After all, this is the third post in three days to reference that wretched campaign. Aaargh!! feel like an idiot saying that, but it’s true.
SOCIALNOMICS | WEDNESDAY, AUGUST 18, 2010
[Social Media] 3 Reasons to Dis the Facebook Dislike Button
This is one reason why social media has exploded; it would be somewhat going against the grain to have a dislike button. With applications like Causes there have been many positive things derived from our socially connected world. One more item for Facebook to police, distracting them from more important advancements like better search and social commerce functionality. The fake Facebook dislike button spread quickly this week [as reported by PC World ]. 2 Encourages Bad Energy. 3 Invites Scams. What do you think? Dislike Image: Courtesy of Topnews.in.
TREY PENNINGTON | SUNDAY, JUNE 6, 2010
[Social Media] @thebrandbuilder's Tech Tip #349: Mash enough buttons
The occasion was Monitoring Social Media Bootcamp in London. Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ @thebrandbuilder’s Tech Tip #349: Mash enough buttons by trey on June 6, 2010 Sometimes we encounter challenges we just can’t do anything about. When that happens, it’s often humorous to take note of what we do. We’re “do-ing creatures, even in the face of obstacles better addressed by not-doing. That’s when the conference lost the Internet connection.
BRASS TACK THINKING | MONDAY, JULY 19, 2010
[Social Media] Run Your Own Race
It doesn’t help too that the successes of other people are daily being rubbed right off our faces with Facebook and other social networking sites pervading our lives. link] Jason Kristufek's We Media Blog » Blog Archive » Sink or swim [.] Shes a writer, professional speaker, community and social media strategist, and has worked with businesses of all sizes to solve business problems through better communication. It’s an all-too-common thing. The trouble is that everyone’s story is utterly unique. Same for you, right? This week, Inc.
JEFF KORHAN | MONDAY, AUGUST 23, 2010
[Social Media] Social Connectivity is a Human Need - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « The Bright Side of Losing Social Media Privacy | Main | Seductive Social Media » August 23, 2010 Social Connectivity is a Human Need A recent study indicates that college students who are active Facebook users are more likely to make new friends, get involved, and therefore, go the distance and ultimately graduate - in other words, succeed. Social media has made all of that an actionable reality.
ARI HERZOG | THURSDAY, MARCH 17, 2011
[Social Media] Feature Friday: How to Increase Web Traffic
Use social media and bookmarking sites. Social media and social bookmarking sites, such as StumbleUpon , are other online space where you can meet with great number of people. Tunnel picture by pixelplacebo. The following guest article is by Steven Papas. Nobody can survive as an internet marketer without traffic. Traffic is the reason a seller will make sells, it is the reason you will get subscribers and it stands at the center of internet business and money making. Why will they return often? How Do You Get Targeted Traffic? Check related blogs.
KIKOLANI | TUESDAY, MAY 28, 2013
[Social Media] Popup Opt-in Forms: Case Studies, WordPress Plugins, and Alternatives
We’re talking blogs and people that make the Technorati Top 100, Adage Power 150, Forbes Social Influencers, and other prestigious lists in the marketing world. Social Media Examiner. Social Triggers by Derek Halpern. Pushing Social. How Social Media Examiner Grew Its List 234% (2012) – “The pop-up form has been absolutely instrumental in our success” says Stelzner, who estimates that the form generates nearly 70% of email subscriptions. You can see it in the above examples for Chris Brogan, Pushing Social, and Lewis Howes.
MYRLAND MARKETING | SUNDAY, MARCH 14, 2010
[Social Media] The Great Legal Marketing Tweetup of 2010
Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense The Great Legal Marketing Tweetup of 2010 by Nancy Myrland on March 14, 2010 In case you haven’t experienced a Tweetup, or aren’t even sure what one is, let me help. We who are on Twitter kept inviting our colleagues, whether on Twitter or not, to join us because Twitter and Social Media are, by their very nature, inclusive, friendly vehicles of communication. Digg this!
JACOB MORGAN | MONDAY, JANUARY 11, 2010
[Social Media] My Site Was Hacked and How it Was Fixed in 24 Hours!
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER My Site Was Hacked and How it Was Fixed in 24 Hours! social media marketing So sad to hear. blog comments powered by Disqus Connect with me Subscribe to Social Media RSS RSS About Jacob Email Me Jacob Morgan is the Principal of Chess Media Group , a social business consultancy that works with medium and enterprise companies on developing Enterprise 2.0, Social CRM, and Social Media strategies. Thanks guys!
ENGAGE | THURSDAY, DECEMBER 5, 2013
[Social Media] Building Momentum with Digital Influencers
'Q: My company is on social media, but I don’t have. A: The first step to bolstering your brand’s digital image via social media is identifying and engaging key “digital influencers” in the industry. A: These social media users are regularly active in a particular sphere or industry, and have become trusted, authoritative sources—usually by publishing credible, resourceful content. A: Fostering a good relationship with them will position your business into their social spheres and build trust among their communities. many followers or fans.
JACOB MORGAN | THURSDAY, JULY 22, 2010
[Social Media] Implementing Enterprise 2.0 at Intuit, Part Four: Technology.
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Implementing Enterprise 2.0 Intuit currently has a good piece of mainstream users and in fact some people use these social tools as core part of their day to day work (we will discuss all these tools in an upcoming post). Intuit can then create visibility around those actions that keep a social system healthy and celebrate the behaviors they’d like to see more often. Social CRM, and Social Media strategies. platforms and tools.
MINDJUMPERS | WEDNESDAY, JULY 7, 2010
[Social Media] Blowing Bottles With Viral Potential
New faces at Mindjumpers – May 2010 ‘Jumo’ – The New Social Networking Site For Non-profit Organisations Tags: Bottle Boys , Music , performers , Sebastian Overgaard , Video , viral potential , Youtube Posted in Marketing & Communication , Mindjumpers Leave a Reply Click here to cancel reply. Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Meet The Founder of The Bees Awards Version 2 of Viral Success » Blowing Bottles With Viral Potential Posted by Sebastian Overgaard Jul 7th, 2010 Tweet Today I heard some strange sounds.
GEOFF LIVINGSTON | TUESDAY, MAY 31, 2011
[Social Media] Win a Fifth: How Has Social Empowered You?
Then here’s your chance: The five people who best tell how social media has empowered them to make a difference for their business, their community or their family will win a copy of the book. One of the cores aspects of Welcome to the Fifth Estate is an empowered citizen media that can challenge and circumnavigate traditional media (the Fourth Estate) structures. Businesses and individuals alike can join and develop communities to achieve great things: From social change to blood-loyal user communities. Fifth Estate fourth estate Gini Dietrich media
FRESHNETWORKS | FRIDAY, APRIL 12, 2013
[Social Media] Are you prepared for the new European Data Protection Framework?
Necessary modernisation – there was general consensus from all the speakers that the current framework is now out of date, and doesn’t adequately protect people’s privacy rights – especially their online privacy on account of significant technological developments in recent years, including widespread use of social media networks. Social data European Data Protection Framework European Union ICO Personally identifiable information Privacy 'Locks (Photo credit: m thierry). Summary of the new regulation. Consent will have to be explicit. Enhanced rights for individuals.
KYLE LACY | TUESDAY, AUGUST 23, 2011
[Social Media] 17 Tips On Choosing The Right Email Marketing Software
Social Media Enabled? Can the software or service be used with social networks like Facebook and LinkedIn for example? This is an excellent post by Lior! If you do not have an email marketing system for your business or organization… it is about time! If you are looking for an excellent email marketing system, I fully support ExactTarget. Read the post and let me know your thoughts. Have fun! – Kyle. We’ve made it far easier for you to make your mind up with 17 great tips for choosing the right email marketing software for your business. List Segmentation.
SPIN SUCKS | THURSDAY, JULY 5, 2012
[Social Media] Miracle Max Presents 11 Things that Aren’t Quite Dead
What do you need in order to sign in to most social media sites? Today’s guest post is written by Margie Clayman. Have you ever watched The Princess Bride ? If not, you really need to get on that. Go ahead. ll wait for you. Just kidding. Now for the rest of you, I’m sure you know and remember Miracle Max , the character played by Billy Crystal and a lot of make-up. Max is the one who tells Andre the Giant and friends that Wesley (played by Cary Elwes) is only mostly dead. He further points out (and logically so) that if you are only mostly dead, you are partially alive.
CHARLENE LI | SATURDAY, JUNE 4, 2011
[Social Media] Groundswell Paperback: A Look Back Three Years Later
To our astonishment, it has sold more than 100,000 books and now a new, updated paperback version is available (links below), with two new chapters on how to use Twitter and social maturity. But the theme of the book — that you have to focus first on the relationships created by social technologies (and not the technologies themselves) – still resonates today. That was five years ago, and as a whole, organizations still lack the maturity to be able to truly engage in an honest, authentic dialog – despite their adoption of social technologies. Talk about guts!
SOCIALNOMICS | MONDAY, OCTOBER 17, 2011
[Social Media] Android App Alerts Individuals You’re Getting Arrested
With a built-in social media component, one would think the app would reach out to countless others, including family and friends. Whether or not a social media component will be added remains to be seen, but one thing is for sure, the new Android app will not pay your bail. What will they think of next? In the latest technology offering, Quadrant 2 has unveiled a new Android app, “I’m Getting Arrested,” which alerts one’s family, friends and even lawyers if necessary, that they’re about to go to the local jail for booking. Quadrant 2 Inc.,
CONVINCE & CONVERT | SUNDAY, JUNE 30, 2013
[Social Media] How Much Content Do You Need? Here’s a Formula
Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. Here’s a Formula is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'Image from Bigstock.com. was in St. Louis the other day, talking Youtility at an event put together by my friends at Standing Partnership, a killer reputation management firm. Also memorable was a great question from the audience.
KYLE LACY | THURSDAY, MARCH 1, 2012
[Social Media] The Value of Foursquare and 10 Tips to Being Creepy
You may have heard the rumbling through the ranks of mobile and social users. Foursquare has officially blasted onto the retail scene representing the growing segment of location based social and marketing services. The location based social networking site had 381,576,300 individual user check-ins, 6 million users and a 3400% increase in 2010 alone. This defines the overall value of the social networking site. Your customers have the ability to check-in to your location, leave tips, take pictures, and share to other social network sites. “Kyle. per point).
SOCIALFISH | TUESDAY, APRIL 2, 2013
[Social Media] From the Outside-In: The Path to Relevance
The use of social media is critical for enabling the execution of outside-in organizations focuses on relationships, continuous learning and collaborative innovation. They desperately need to leverage and integrate strategically new modes of production, delivery, learning and development—primarily the strategic rather than ad-hoc use of social media platforms—as the bases of value creation and competitive advantage today. “Insanity,” Albert Einstein said, “ is doing the same thing over and over again and expecting different results.”. ————-.
CONVINCE & CONVERT | MONDAY, JULY 5, 2010
[Social Media] I Get By With a Little Help From My Friends
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search I Get By With a Little Help From My Friends July 5th, 2010 |Written By: Jay Baer | View Comments Tweet Greetings from Canada. Please thank them for their contributions with your attention, comments, and tweets. Thanks @jaybaer!
SOCIALFISH | TUESDAY, MARCH 4, 2014
[Social Media] Improve Your Tradeshow Performance With The Right Apps
Cool Social Tools: Ravetree [Cool Infographic Friday] Big Data Big Profits 30 Tools Social Media Professionals Can’t Live Without Get Open Community on Audible Mobile apps are a waste of time for associations. Cool Social Tools 'Heading out to a big tradeshow soon? Better have a few apps at the ready. Tradeshows are known for being great places to network and build new client relationships in person , so many people head out to the big shows without thinking about the apps that are on their mobile phones. For Networking: Business Card Apps. photo credit ).
MY CREATIVE TEAM THINKING | FRIDAY, AUGUST 6, 2010
[Social Media] WIIFM?
This blog covers advertising, creativity, PR, marketing and social media topics - a pretty broad spectrum. Our posts on media relations always seem to be a hit, as do our creativity posts. Writing-related and social media posts do well, too. . The young lady pictured above is skeptical, and rightly so. So many blogs are posting content that doesn’t really relate to her. Will your blog be any different? She thinks not. We’ve been taking a look over the last couple of weeks at developing compelling blog content. to attract praise.
DREW'S MARKETING MINUTE | SATURDAY, OCTOBER 25, 2014
[Social Media] This marketing summit promises to be extreme!
Michele Scism of Decisive Minds: Her topic is, Social Media: Quit Wasting Time & Start Making Money. 'Are you looking for an edge? Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit , 6 small business experts will reveal their secrets to get more leads, convert more sales, win more clients, and make more money without driving themselves crazy or spending their last dime. Now, you can do it too! In just 6 hours, you’ll revolutionize how you grow your business.
NET-SAVVY EXECUTIVE | THURSDAY, OCTOBER 27, 2011
[Social Media] An Easy Request for Listening Vendors
Monitoring, measuring, analyzing social media? Is your company in the listening business? Using your own technology (not third party tools)? have a simple request for you. It involves very little effort on your part, and there's free marketing in it for you. Ready? I'm in the process of turning my database of listening companies, which I've compiled over the last five years, into an online reference for everybody. Since the killer part of my earlier research projects was writing descriptions of every company, I'm letting you write your own, this time. Tick tock… Misc
SPIN SUCKS | THURSDAY, AUGUST 5, 2010
[Social Media] The Age-Old Question: Can I Pick Your Brain? | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 05 2010 The Age-Old Question: Can I Pick Your Brain? want social media policies? Pingback by 3 Hurdles to Pay-for-Results Pricing for PR Consultants | Media Emerging August 5th, 2010 at 10:05 am [.] disagree. am not famous.
GEOFF LIVINGSTON | FRIDAY, DECEMBER 13, 2013
[Social Media] Grace and Grinches
almost succumbed to the latter this week after reading enough nastiness and social media BS to feel inspired to write a contrarian blog. Whether it’s a grocery clerk working extra hours or the social media celebrity posting their 80th selfie of the year, people do want their peers to respect them. While social media empowers and amplifies this desire to a sometimes distasteful level, that base need to be liked remains. Just like it did before Biz, Zuck, Jack and the rest of the social networking pioneers empowered us. Some people are alone.
TWIST IMAGE | WEDNESDAY, OCTOBER 17, 2012
[Social Media] The Perfect Marketing Strategy That Fell Out Of The Sky.
We created a vision of an online channel/community (video, audio, blogs and more) that would extend the Red Bull brand into a media entity. They were already skimming in the ocean of leveraging content coupled with social media, but they had yet to deep dive into it. This isn't about how YouTube delivered an experience that would only be reported on by traditional television after the fact, but how the engines of all media - when done properly - can produce a perfect storm. Brand as media channel. Media pundits are harping too much on Red Bull Stratos.
NOWSOURCING | THURSDAY, DECEMBER 13, 2012
[Social Media] This Week in Infographics: Dolla Dolla Bills Ya’ll
Everyone knows that social media is one of the easiest marketing tools out there, if done right of course. However, only some businesses may benefit from using certain social sites such as Pinterest. This week we start of with the psychology of cults and marketing. You may have a friend or have met someone who only has high praises for Apple. And they are not the only one, this may be the reason why others believe Apple lovers are part of a cult. For years, cults have implemented very specific tactics to get people to join, and marketers aren’t that different.
KYLE LACY | WEDNESDAY, NOVEMBER 3, 2010
[Social Media] It’s Not What You Know. It’s Who You Know.
Social media is huge with my generation and if you’re anybody you’re on Facebook, Twitter, Linked In, FourSquare, etc. “It’s not what you know, it’s who you know. I’ve heard it my whole life. The funny thing about that quote is that you can hear it everyday but if that day ends and you still don’t know anyone it hasn’t really gotten you far, and when you’re a young college student with a busy schedule it doesn’t feel like you can really go door to door and introduce yourself to business owners. Can you see me now?
PWB MARKETING BLOG | FRIDAY, SEPTEMBER 12, 2014
[Social Media] Don’t “Blow” It – Plan Ahead on Marketing Campaigns
While I was checking out, I noticed this flier: Being into social media, I thought it was an interesting idea. 'Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. So I grabbed a pair of tennis shoes that I had purchased on clearance. They were a reputable brand but just didn’t seem to be cutting the mustard.And I began to feel like the little pig who build his house of straw. Everything was being blown down. That is why I decided to hop over to Running Fit today at lunch. know I abhor them.
PROBLOGGER | MONDAY, NOVEMBER 4, 2013
[Social Media] The ONE thing your written content needs. (And it’s not what you think!)
Bloggers hear a lot of advice about content marketing , email marketing, and social media marketing , but you may have noticed something new pop into the online landscape lately – visual marketing. Social is visual. If you are using social media platforms to engage with your audience and market your blog then you need visual content. Step two is to go beyond the typical blog “stock photo” and use blog images that double as social media images. 'This is a guest contribution from karen gunton is a blogger, teacher, and visual marketing specialist.
GEOFF LIVINGSTON | SATURDAY, FEBRUARY 5, 2011
[Social Media] Super Bowl Anti-Marketing
Bucking the traditional advertising, PR and increasingly typical social media campaign, anti-marketing favors surprise, simplicity and exclusivity. While the campaign did receive criticism for its impact on nonprofits , it was wildly successful from a PR and social responsibility perspective , in large part because of the Robin Hood aura it painted around the brand. The debatable effectiveness of Super Bowl ads often depends on fantastic creative, even with the addition of social networking as a means of continuing the conversation started with a 30 second spot.
TWITIP | SATURDAY, FEBRUARY 13, 2010
[Social Media] How To Create Successful Chats on Twitter with Hashtags (video)
Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip John Haydon @johnhaydon Social media strategist for non-profits How To Create Successful Chats on Twitter with Hashtags (video) 5 Communities do not just happen. we really enjoyed it Add a comment Related posts: Why You Should Consider Using Hashtags Tweet Your Message to a Larger Audience with Hashtags 3 Ways To Create Social Change Using Twitter Copyright 2010 TwiTip About Advertise Contact Design by cre8d
TWIST IMAGE | TUESDAY, SEPTEMBER 20, 2011
[Social Media] The Value (And Waste) Of Twitter
It goes beyond my self-admitted social flaws (more on that here: The Gentle Art Of The Retweet ). While this could be a relic of the mass media advertising mindset, there's no doubt that being persistent (having a constant and consistent message in market) and repetition (repeating messages to ensure that everyone you connect with can see it) is key to being successful at Twitter. also don't want to be the person that is constantly tweeting everything just to get more followers or social media validation. mass media. social graph. Tweet too often.
THE RELATIONSHIP ECONOMY | THURSDAY, DECEMBER 23, 2010
[Social Media] 2011: Changing The Social Life
Social Experiment: With this in mind, I did a little experiment. Not unlike the LA dating scene, the future of innovation economics, global sustainability, quality of life, social support structure, family values, and money management will rely increasingly on GC; and the constraints will not end soon. Social Media must understand the monetization potential of GC and develop robust applications to support it. This is called “Social Capital”. So, what part of monetization is Social Media having difficult with? This is called “Creative Capital”.
SOCIALFISH | MONDAY, APRIL 7, 2014
[Social Media] How to deal with Gmail’s new Promotions Tab
strong and engaged Google+ presence works wonders for your SEO, but we also have heard of some exciting things in the pipeline that will allow you to organically segment your social audiences via circles. But people need to remember, Email was the original Social Media, and Google may just have sparked its renaissance. Digital disruptor: How Bitcoin is driving innovation in entertainment, media and communications How one CEO sees social. 'This post by Tom Corbett is reposted with permission from Business2Community. Understand Grid View Structure. Markup.
SOCIAL WAYNE | SATURDAY, SEPTEMBER 11, 2010
[Social Media] This Week in Location: 41 Location-based services articles you may have missed
GetGlue: The Entertainment Social Networking App for iPad. Marketing Nuggets: Cause Awareness, Location Marketing & Getting Ideas from Local Media. Location-Based Services and Social Media. Four Seasons Joins Geo-Social Gold Rush With California Campaign. Questions About Location-Based Social Networks with Loopt CEO Sam Altman. Another week and that means it’s time for This Week in Location wrap up. list of articles about location-based services. Inside the most-popular location game maker. What Sucks About Foursquare Today. Moviefone 2.0:
CONVINCE & CONVERT | MONDAY, JUNE 25, 2012
[Social Media] The Power of Brand
The Power of Brand is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. As a recovering attorney who dabbled in trademark law back in the day, I have long respected the power of brand. Brand cuts through clutter. It transforms the mundane into the emotional. It raises expectations. The best brand stewards understand that they aren’t responsible for protecting mere words, symbols, and sounds. They’re responsible for delivering on the fundamental promise of any brand—that each customer’s experience will meet or exceed the last.
CONVINCE & CONVERT | MONDAY, JUNE 13, 2011
[Social Media] How to Market to People Not Like You
found a lot of social media corollaries in this book, especially the sections about companies having to be operationally ready to address new markets. key theme that is dead-on with social media is the notion that consumers want to do business where they feel welcomed and comfortable. Book Reviews Integrated Marketing and Media Video Blogs Hispanic Marketing How to Market to People Not Like You Kelly McDonald video postsSometimes business success isn’t about changing the message, but rather changing the market.
ENGAGING BRAND | MONDAY, OCTOBER 26, 2009
[Social Media] 10 Life Lessons from Tibetan Monks! - The Engaging Brand
The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Show 267 - The Truth about Trust | Main | What do your eyes tell a person? Kathy Garolsky on Social media can be your brand trigger! Blog powered by TypePad Member since 04/2006 Search Connect with me on Social Media Training Hire me Subscribe in a reader Recent Posts Show 303 - The New Social Learning Concept How Not to Become Boring. Show 302 - How Imitation Compliments Innovation Social media can be your brand trigger!
ENGAGING BRAND | WEDNESDAY, DECEMBER 9, 2009
[Social Media] 8 Truths about truth
The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Show 273 - How we are all connected Pt2 | Main | Leadership Tip: Are you casting a shadow? Kathy Garolsky on Social media can be your brand trigger! Blog powered by TypePad Member since 04/2006 Search Connect with me on Social Media Training Hire me Subscribe in a reader Recent Posts Show 303 - The New Social Learning Concept How Not to Become Boring. Show 302 - How Imitation Compliments Innovation Social media can be your brand trigger!
GEOFF LIVINGSTON | WEDNESDAY, SEPTEMBER 26, 2012
[Social Media] xPotomac: 7 Tech Trends Changing Media
BlogPotomac, my old social media conference, returns on February 25, 2013 under the new name xPotomac. The opening salvo in the xPotomac series features seven new media technologies impacting businesses and marketers now and in the immediate future, hand-picked by myself and conference partner Patrick Ashamalla. More on the revised conference after the raison d’être for the post, the seven must watch media trends for the first xPotomac: Keynote Sessions. How will people use multiple screens simultaneously, including social TV and work? 6) Social Scoring.
SPIN SUCKS | TUESDAY, SEPTEMBER 7, 2010
[Social Media] Drive Blog Traffic Without Using Twitter | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 07 2010 Drive Blog Traffic Without Using Twitter By Gini Dietrich | Email | Print | 56 Comments | Happy Tuesday everyone! months in to this crazy thing you kids call social media. Welcome back to the real world. Hope you did, too!
TREY PENNINGTON | THURSDAY, JULY 29, 2010
[Social Media] How to influence people
Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ How to influence people by trey on July 29, 2010 You want to persuade. You’ve got great facts. You’ve got a great, well-reasoned argument. Now what? Facts and argument are information. As Annette Simmons says in her classic, definitive work on storytelling, “People don’t want more information. They are up to their eyeballs in information. They want faith —faith in you, your goals, your success, in the story you tell. Faith is more than credibility.
SPIN SUCKS | WEDNESDAY, FEBRUARY 15, 2012
[Social Media] PRSA Response to PR Definition Criticism
crowd-sourced approach seemed to be an appropriate methodology, given the affect social media is having on our profession, and the increased participation in their favorite brands and companies that people expect today. Today’s guest post is written by David C. Rickey , chair of the PRSA PR Defined Task Force, in response to Redefining Public Relations by Gini Dietrich. With the release of the three final candidate definitions for public voting, and with the winning definition to be adopted by PRSA, more strong opinions now are being expressed. You hate them. Public. Build.
SPIN SUCKS | MONDAY, OCTOBER 31, 2011
[Social Media] Three Steps to Building an Incredible Brand
He is the co-founder of the marketing firm West Hall Media. David is also an adjunct professor of marketing and social media at Greensboro College, event speaker, and former professional golfer. Today’s guest post is written by David Horne. You want to build an incredible brand. This is one reason you became a marketing professional or started a company in the first place. Who doesn’t want to create the next Google, Apple, Nike, or Coke? Who doesn’t want to drive an incredible brand, one people love, that affects lives, and changes the world? All great brands do this.
WRITTENT BLOG | THURSDAY, APRIL 10, 2014
[Social Media] 11 Ways to Come Up with a Rocking Content Marketing Strategy
Between websites, social media, eBooks, whitepapers, and blogs, we’re all functioning in information overload. Major media outlets have entire departments dedicated to checking the dates, names, and other key facts that star in their stories. Social media analytics are becoming popular. 96% of marketers track at least one kind of social media metric. 'Image source. No more mediocrity. If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. Image source.
NOWSOURCING | THURSDAY, JULY 19, 2012
[Social Media] This Week in Infographics: Marketing and Money
First we take a look at how credit cards have gone social. So of course, social media became a new place for them market to a younger demographic. 1 – Credit Cards Go Social. This week we have quite a few info graphics for you. With the passage of the CARD act, credit card companies needed to find a new way to reach college students since they could no longer pitch on campus. Next up is mobile search trends. We take a look at the behavior of mobile search users as well as some of the top searches. What are people searching for the most on their mobile phones?
LOUIS GRAY | SUNDAY, JULY 3, 2011
[Social Media] The Secret 10 Step Guide to Giving Good Social
With the debut of new social media sites (like Google+ ), just behind it comes the inevitable lists of leaderboards and connections , as you can quickly find out who the big fish are in the new pond, or if new names are rising to the top. Beyond this tier, there's a second layer of folks who are quite visible on the social sites, even if what you know about their real lives pales in what you see online. Some Quick Tips on Giving "Good Social". 3) Interact With Everyone You Can Great social users interact. So what's the secret? 1) Be Interesting - Duh. Even me.
TWITIP | FRIDAY, MARCH 12, 2010
[Social Media] How to Fight on Twitter
When you have a huge social media platform like twitter at your disposal, why would you want to use your 140 characters to spread verbal garbage in a viral way? Especially with the young age that people are posting to public forums and social media sites. Perhaps one day there will be courses on social media preparation in schools. Shouldn’t we use this tool in a positive manner? Since I also VLOG for the beauty industry , I get pampered like no other male Mexican alive. and “Did it hurt? Stop sending me this trash! We did it!
ENGAGING BRAND | TUESDAY, FEBRUARY 25, 2014
[Social Media] What's the difference between marketing and sales?
People talk to you about the importance of social marketing in order to sell your idea. . Isn''t social marketing about not selling? You get confused about how to use social media, is it a sales tool or a marketing tool? Social tools can do both and therein lies the problem. Just because social media CAN do both, does NOT mean you should do both.TOGETHER. Use social to connect needs to solutions to make a sale. Use social to connect ideas to an audience for effective marketing. 'You have an awesome business idea. Tweet this ).
ENGAGING BRAND | THURSDAY, JANUARY 30, 2014
[Social Media] Have you become too predictable?
Types of Social Business - which are you? Reasons Why People Share Social Media Content. Ways Social Business Will Develop. My Auntie''s 10 Steps to Social Media Measurement. 'I do some part time lecturing on law as a way of giving back to the next generation. was preparing for this mornings tutorial and it struck me. There is a fine line between predictable and repeatable". Let me explain. Brands and business need to develop a repeatable business model with repeatable processes to ensure consistent delivery of values, ideas, products and services.
FEVER BEE | MONDAY, JANUARY 10, 2011
[Social Media] How To Build An Online Community - The Ultimate List of Resources (Updated)
Growing From A Social Media Following To Small Groups. Great Findings From Social Sciences Applied To Online Communities. Creating A Community From Your Social Media Efforts. Social Psychology Hacks For Online Community Managers. This is a collection of my favourite and most popular posts from the last three years. It should give you a great overview about both the strategy any the process of creating an online community from scratch. The Online Community Basics. Primer About Successful Online Communities. The 11 Fundamental Laws of Online Communities.
BLOGGER XPERTISE | SUNDAY, JULY 29, 2012
[Social Media] Tip: Quick and easy instructions for adding Pinterest - Blogger Xpertise
Social media. The following code ( heres the clean version ) and instructions show you how to add the button to your post footer next to all of your other social sharing buttons. Go to the template editor, Edit the HTML, check the box to expand the widget template, search for: Scroll down that section of code where are the share buttons are, and about the last line or so youll see: Add the following code right before that line: Before you go overboard on social sharing buttons please read this article: Forget Facebook, keep your fans to yourself! Blogger Xpertise.
ARI HERZOG | SATURDAY, SEPTEMBER 4, 2010
[Social Media] Satisfying Saturday: 10 Blog Articles You Might Like Today
What are the telling signs when someone who claims to be a social media manager is not? Army’s former social media manager, knows something about positive attributes that make a person real. Jeff Cutler opines on the inefficiency of social media. When I really enjoy reading a blog article and want to share it with other people, I add it to google.com/reader/shared/ariherzog. don’t add everything to this reverse chronological list. It has to meet certain criteria to enable me to return to the article time and time again. Lindy Kyzer, the U.S.
KIKOLANI | FRIDAY, AUGUST 23, 2013
[Social Media] Fetching Friday – 21 Marketing Links
'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Social Media / Social Networking. Expion looked at the Interbrand Best 50 Retail Brands list with their social engagement marketing insights software to come up with their F.A.V.E 50 List, and found a number of key social trends in the industry as well as ranking the top brands by their own engagement system. The Resources Mashup. Featured Posts. Blogging / Content. Business / Career.
KIKOLANI | FRIDAY, MARCH 2, 2012
[Social Media] Fetching Friday – Resources Mashup & Journey Through Canyons
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. 78 Resources For Every Internet Marketer’s Toolkit – These free or affordable SEO tools, link building tools, coding tools, conversion tools, convenience tools, social media tools, forums, news and blogs, and social profiles will help keep your marketing up to date and help you do your job better. Social Media / Social Networking. The Resources Mashup.
KIKOLANI | FRIDAY, OCTOBER 28, 2011
[Social Media] Fetching Friday – Resources Mashup & Blog World Preview
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Social Media / Social Networking. How to Successfully Outsource Social Media for Your Business – Businesses can instead find outside experts to help them run their social media. Track Social Media Interaction with Google Analytics – This article explains using step-by-step instructions how to Track Social Media Interactions in Google Analytics.
SMALL BUSINESS MAVERICKS | SATURDAY, DECEMBER 24, 2011
[Social Media] How To Use Content For Your Small Business Website
Social Media sites are wonderful places to market your business, but your website also needs your attention. For most, it’s simple enough to understand that a small business needs a website. Alright, now that you have a website, how do you market it and what do you do with it? This question comes up a lot because it takes more than just having a website to make the site profitable to you. You also hear a lot about search engine optimization. Once again, you understand it, but how do you do it? It can be very depressing knowing that no one visits your site.
THE BLAKERY | SUNDAY, FEBRUARY 6, 2011
[Social Media] Getting Organized For Something Big-That Starts Small
And I’m not just talking about social media. Someone recently said to me “sometimes you are in the forest and you can’t see the trees.. There is a lot happening “out there. And every so often I get a glimmer of this when I find an intriguing website, or I attend an event or meet women who are congregating to put their positive energy toward something powerful. But I have yet to start my own movement–due to what I think might be roadblocks. love cooking and serving people, and I know a lot of people who love this too.
CONVINCE & CONVERT | THURSDAY, DECEMBER 5, 2013
[Social Media] 2 Amazing Movember Case Studies That Will Make You Grow it Back
'Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. So, what was fueling the social conversation? Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management. Amazing Movember Case Studies That Will Make You Grow it Back is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.
ALMOST SAVVY | FRIDAY, OCTOBER 14, 2011
[Social Media] Confused About Facebook Changes? (Free Webinar)
If you enjoyed this post, sign up to receive free updates by email here so you don’t miss any future Almost Savvy social media updates and news. You are also invited to connect with others interested in social media on the Almost Savvy page on Facebook where we share news and tips. . Related articles which may interest you: 10 Steps To Create An Awesome Google+ Profile How To Opt-Out of Social Ads on LinkedIn in 5 Clicks. While it may seem that David Bowie is referring to Facebook when he sings, “Ch, ch, ch, ch, changes.”
CONVINCE & CONVERT | WEDNESDAY, SEPTEMBER 4, 2013
[Social Media] Facebook is Getting More Two-Faced By the Day
Facebook is the Miley Cyrus of social, desperately trying to figure out what it wants to become. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. Facebook is Getting More Two-Faced By the Day is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Maybe. Or Maybe Not. Look, I’m not personally a fan of memes, as I think they can chip away at brand value.