SOCIALNOMICS | FRIDAY, SEPTEMBER 27, 2013
[Social Media] Jimmy John’s: Serving up Freaky Fast Tweets
In this post, I am explaining how Jimmy John’s is modeling the way in the ‘Social Care’ and ‘Digital Voice’ categories, and how you can start implementing their strategies with your customers. The screen capture below represents a model Twitter account with a strong digital voice providing unparalleled social care: Jimmy John’s has decided to go “all-in” with social media. Well, their motto to make and deliver your sandwich #FreakyFast in a record breaking time, also matches their social media strategy. Social Care. 1.
WWW.CHRISBROGAN.COM | SUNDAY, OCTOBER 31, 2010
[Social Media] How to Reach Out to Bloggers
As a former journalist who is now an hireSEO copywriter and social media marketer, these tips are very helpful. know how to pitch traditional media, but we're talking about a whole different ballgame here. friend on Twitter sent this my way, so timely… since I am reaching out to lots of bloggers presently to get some pick up on our social media tool. Much appreciated for those of us who are clueless with regards to social media methodology. For instance – Is the Social Media Release relevant? Lets dig in. Really.
DIGIGEN | MONDAY, MARCH 1, 2010
[Social Media] How to Maximise Google's Use of Facebook Fanpage Updates
For a while now, I have been talking about the use of Social Media Optimisation (SMO), and now this becomes particularly relevant given most companies starting point on social media is Facebook. Campaigns in social media should act as a quick volume driver, not the only thing you do. Digigen Strategy for Success: 1) Create a social media program, do away with the bits of digital debris that surround one-off campaigns. Dan on A New Focus on Social Business Strategy. So what does the change mean? great way of thinking.
KIKOLANI | FRIDAY, MARCH 2, 2012
[Social Media] Fetching Friday – Resources Mashup & Journey Through Canyons
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. 78 Resources For Every Internet Marketer’s Toolkit – These free or affordable SEO tools, link building tools, coding tools, conversion tools, convenience tools, social media tools, forums, news and blogs, and social profiles will help keep your marketing up to date and help you do your job better. Social Media / Social Networking. The Resources Mashup.
WAXING UNLYRICAL | TUESDAY, DECEMBER 28, 2010
[Social Media] How Reading Fairy Tales Can Improve Public Relations
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? If you are looking for ways to energize your public relations and social media efforts in the new year, you might want to re-read a fairy tale. Sign up post-haste! ), you’ll remember I profiled Dan Gordon and his use of social media. If anyone knows how to tell a story through social media, you do.
TWIST IMAGE | FRIDAY, JUNE 5, 2015
[Social Media] Disclosure. This Is A Disclosure.
How often are you trolling the social media feeds and you see some kind of post about how great something is, or why you may want to check something out? Social media brought forth a whole new level of transparency for brands and the people who create content. Every corporate social media guidelines has sections (sometimes pages) on the topic of transparency and disclosure. Is "liking" a brand on social media an endorsement? social media. social media guidelines. #Client. It sounds encouraging. It's exciting.
MINDJUMPERS | WEDNESDAY, FEBRUARY 15, 2012
[Social Media] How Ford Fiesta Created Brand Engagement with Classic Tactics
However, a good understanding of social and great execution has created results worth sharing. Combining UX With Your Social Media Profiles. Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com. You can also connect with Christine on Twitter @christine_kbh. When Ford Fiesta decided to launch a new campaign, the aim was to draw attention and increase awareness about the new Fiesta.
MR. RYAN CONNORS | SATURDAY, JUNE 22, 2013
[Social Media] Why Direct Mail Marketing Still Has A Unique Role To Play
It’s a domain now domineered by the art of e-mail, social media and extensive search marketing. Within today’s marketing environment, we find ourselves far more closely aligned with the digital, rather than the physical. Certainly, while direct mail marketing isn’t extinct, it seems to have been very much consigned to the shadows in some quarters. Written by Mike Hall. But in a world which the sheer volume of electronic data that’s thrown our way is almost unrelenting in its consistency, why is it that we attribute such little emphasis on the physical? Image via Flickr.
KOKA SEXTON | THURSDAY, JANUARY 8, 2009
[Social Media] Koka Sexton dot Com
Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Everything you ever need to know about Twitter I recently wrote about Twitter saying “Twitter is a free social networking and micro-blogging service that allows users to send “updates” (or “tweets”; text-based posts, up to 140 characters long) to the Twitter website, via short message service [SMS], instant messaging, or a third-party application such as Twitterrific. I thought I would put together a post for people to reference on everything you need to know about Twitter. Then you can choose to follow them or not.
ARI HERZOG | TUESDAY, NOVEMBER 1, 2011
[Social Media] Looking Back at 6 Months of Tweeting
Ari Herzog provides social media marketing and editorial services. Media TwitterThe 440 people and organizations I am following on Twitter today is progressively growing. Check my Twitter profile tomorrow and the number will likely be increased. My tweeting is changing. With more people and their updates appearing in my news feed, I tend to click the “reply” button more frequently and press the “retweet” button more often to share noteworthy thoughts and links with my online community. But I wasn’t as active in recent months as I am today.
WAXING UNLYRICAL | WEDNESDAY, AUGUST 25, 2010
[Social Media] Five Productivity Tools for PR Pros
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin. Plaxo: contacts, calendar and e-cards As a social network, I think Plaxo is pretty dismal, no matter how much it tries to Face-Twit-book-terify itself. You see, I’ve been there, done that. Silent Night The night was silent. Image: rubyblossom. Nice! 4.
FIREBELLY | TUESDAY, NOVEMBER 1, 2011
[Social Media] How Broadway uses Foursquare
And when I go, I want everyone in my social media world to know what I’m seeing, so I always take a minute before the curtain opens to check in via Foursquare. But for those who aren’t as motivated, the little gift is a great way to more social media users engaged on each show’s Foursquare accounts and connect them to other Foursquare users attending the same performances. Living in New York, I take every opportunity I can to go to Broadway shows. It really is one of the best parts of living in the city. Photo from GodspellBlog.com. Traveling Shows.
SHIFT DIGITAL | MONDAY, DECEMBER 5, 2011
[Social Media] Why You Must Provide An Amazing Client Experience
I recently read an article titled Are You a Social Expressionista or an Alpha Trendsetter (great title right?) by Cynthia Boris and it included a chart about the online and offline communication activities of US female internet users, by identity segment, March 2011: What struck me about this chart was the percentage of women who tell others about brands they really enjoy. They also use social media to promote their business and they’ve grown from a one salon shop to all over North America. That’s a huge number! The salon was simple, clean and elegant. Tweet.
KIKOLANI | MONDAY, SEPTEMBER 17, 2012
[Social Media] 10 Best Time Saving Apps and Plugins To Optimize Your Blog
If you haven’t heard of the most popular social media dashboard in town, then let me introduce you. Hootsuite allows you to post one message to several different social media sites from one simple place. Let’s face it, since we’re online so much, it’s very easy to get carried away with visiting other blogs, commenting on them, wasting time on social media that does NOT serve a purpose for our blog, and having way too many browsers open at once. This is a guest post by Natalie Sisson. Spend Your Time Doing The Right Things.
THE RELATIONSHIP ECONOMY | THURSDAY, JUNE 23, 2011
[Social Media] Social Pearls Before Swine Phenomenon
Many people who attempt to enact social change find themselves frustrated by the pearls before swine phenomenon, struggling to understand why people reject their proposals and ideas when they hold so much promise. The Promise of Social Technology. Who would have thought that businesses would need to try to control these conversations by instituting “social policies to curb risk? Useful application of social technology by organizations is the “key to unlocking needed innovation expected by the customer (people), internal and external.
BRASS TACK THINKING | TUESDAY, JULY 6, 2010
[Social Media] How Fast Company Confused Ego with Influence
link] The History of Influencer Theory on the Social Web | Geoff Livingston's Blog [.] have become a bit disillusioned with the entire 'industry' of social media and its various forms because there is so little high quality work being done. There are a few people I read all the time, but after a sour experience w/one so-called social media expert, I'm a little jaded. Regardless, Fast Company just got the attention of the entire Social Media world today so their level of influence just spiked off the charts. Or even reach. Thanks.
TRADESMEN INSIGHTS | TUESDAY, APRIL 5, 2011
[Social Media] How to Use Twitter to Find New Business
Sysomos is the leading provider of social media monitoring and analytics technology. They Marketing Tools Social Marketing Twitter sysomos twiiter for lead generation use twiiter for new businessFor those that follow me, you know I talk about how Twitter is one of my best lead generators. Most people are either afraid or intimidated and there really is no reason to be. Understanding how your prospects are using Twitter and what personal data they are willing to share can boost its use for new business. 82% of Twitter users now provide a name, compared with only 33% in 2009.
SOCIALNOMICS | MONDAY, JANUARY 30, 2012
[Social Media] What Digital Legacy Are You Leaving Behind?
One of the problems when thinking about your digital death is that many websites, services, email providers and social media sites have neglected to figure it out and put in place, a standard death policy. The realization that many of us have so much of our business, financial and personal lives wrapped up in some website, service, bank, investment company or social media site, along with a large number of personal photos and videos -should give us reason to pause. You can see the What Happens Online When You Die Infographic here. Video
IDACONCPTS | THURSDAY, AUGUST 12, 2010
[Social Media] 4 Tips for Increasing PPC Conversion Rates
[This is a guest post from Selena Narayanasamy , Director of Social Media Outreach at BlueGlass Interactive, Inc. Follow her at @esvienne. ]. PPC, or pay-per-click advertising is a hugely successful concept (originally) from Google. Pay only when an interested visitor clicks on your ad. The system allows for an incredible amount of control compared to other advertising mediums, and can be tweaked to perfection (if you are willing to spend some time on it). – The biggest challenge of PPC marketing is to maximize ROI – and as such it has developed into a science.
KIKOLANI | FRIDAY, MARCH 15, 2013
[Social Media] Fetching Friday – Resources Mashup & Seals on a Surfboard
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The State of SEO: The Experts Weigh In – Part III – The SEO experts weigh in on link building, digital media, web development and e-mail marketing in the third part of the state of SEO series. Social Media / Social Networking. Every week on Friday, I start a thread on the Social Media Examiner Blogging Club so members can share their favorite blog post of the week.
DREW'S MARKETING MINUTE | WEDNESDAY, JULY 6, 2011
[Social Media] Just because you can…
How do you tell if your social media consultant is the real deal? At MMG , we’re often heard saying “just because you can, doesn’t mean you should. This applies to many things but it seems to come up most when we’re talking about design. Just because you can use 12 fonts on one piece doesn’t mean you should. Just because you can auto tweet every 5 minutes doesn’t mean you should. Just because you can make your logo spin and catch fire on your website doesn’t mean you should. Check out the short video demo. How about you? Are you ready?
ALMOST SAVVY | FRIDAY, JANUARY 2, 2009
[Social Media] LinkedIn Tip - Got Street Cred?
Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search LinkedIn Tip – Got Street Cred? If you are looking for a social media guru, youve come to the wrong place. Social media is very new and anyone who claims they are a guru likely isnt.
SPIN SUCKS | TUESDAY, APRIL 7, 2015
[Social Media] Customer-Focused Content Marketing Strategy
Social listening is really vital in understanding the voice of the buyer and the voice of the customer. Social media, online communities, and other shared media platforms make that easier to do. Related Stories Use Media Relations for Search Engine Optimization One Hundred Content Ideas in Thirty Minutes Create a Winning Sponsored Content Strategy. By Sue Duris. By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. Content Marketing Strategy: The Devil is in the Details. The number is dropping.
SMALL BUSINESS MAVERICKS | FRIDAY, APRIL 5, 2013
[Social Media] Host A Hangout-On-Air
And, just like all YouTube videos, you can embed it on your website and share it on all of your social media profiles. One of the fascinating things about Google+ that few people are aware of but that is a powerful tool for business is Google+’s Hangouts-on-Air. I’ve written about Google+ Hangouts before. But did you know you can host a Hangout and record it live on YouTube? If you have a YouTube channel, this is a golden opportunity. You can reach all of your YouTube channel subscribers with one live video feed that you can also embed on your own website.
NET-SAVVY EXECUTIVE | TUESDAY, OCTOBER 18, 2011
[Social Media] Make Your Company Look Alive
When I talk with people in the social media analysis business, it's common to speculate about a coming reduction in the number of competitors. I've always been generous in my definitions, so these aren't all direct competitors, but they all did something in the area of monitoring and measuring social media, with their own technology. Having no Twitter account is not a positive indicator in a social media business. Having just finished a long-overdue review of my vendor database, I'm here to report that it's already happening. Check your redirects.
GET SOCIAL PR | MONDAY, JUNE 27, 2011
[Social Media] 5 Public Relations Campaign Strategies Posts You Might Have Missed
Although there has always been a need for issue management and damage control after a crisis has hit, social media can add super combustible fuel to a crisis, so I have included a great post on Facebook. While none of these posts in themselves are a fully fleshed out campaign strategy for public relations, each is a part of a whole. One of the important things to remember here is this. Creating stories and messages that resonate with a certain group or groups of people is the underlying goal of public relations campaign strategies. Effective Use of Keywords in Content Marketing.
SOCIALNOMICS | WEDNESDAY, NOVEMBER 10, 2010
[Social Media] Facebook data says you will get dumped 2 weeks before Christmas
Seeing how easy it was to compile this information from Data freely available on Facebook does have to make us wonder how many other people will be doing this in the future, and what other insights can we learn about our dating habits from other social media. Facebook has always been a window into relationships, however thanks to a study by David McCandless of data compiled from over 10,000 different statuses we now know the following: Most breakups happen after Valentines day. Breakups likely to happen 2 weeks before Xmas and on April fools day.
GET SOCIAL PR | THURSDAY, JULY 1, 2010
[Social Media] Facebook Marketing Part 9: Developing Communities
Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. For more on building community online, I recommend these three resources: Online Community Strategy The Online Community Guide Community Spark Using Groups for Community Building Levy give us ideas for building internal groups using Facebook, making the argument that the social network can be a cost effective alternative to connecting employees for small businesses. It’s a good read for the beginner and those who are wading into social media marketing. agree. tend to agree with that.
SOSHABLE | TUESDAY, APRIL 9, 2013
[Social Media] #GunControl: Can Filibusting Senators Make the #SandyHookPromise?
Can social media channels like Twitter be more influential than an old-school political maneuver like the filibuster? As more people “stand w/ @SandyHook” it’ll be interesting to see if senators are aware of the increasing power of social media and its effect on the political process. For elected officials, keeping track of social media trends is tantamount to keeping a pulse on public opinion. It can be a daunting task – even the @BarackObama account has been farmed out to a non-profit social media agency. link]. Related articles.
KIKOLANI | FRIDAY, JULY 19, 2013
[Social Media] Fetching Friday: 21 Marketing Links
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. 16 Must-Listen Business Podcasts – Social Media Explorer authors weigh in about their favorite podcasts that they regularly listen to. Social Media / Social Networking. Compared to sites that simply rank for outreach queries, I felt a lot like the social data was a better source of inspiration. The Resources Mashup. This Week on Kikolani. Blogging / Content. No Reader? No Problem!
WAXING UNLYRICAL | MONDAY, NOVEMBER 1, 2010
[Social Media] Sticky PR Measurement: Are We There Yet?
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? The advent of digital and social media has made this challenge far more complex and vital than ever before. It is that measurement really isnt taught. I am not aware of any university that has a full course in PR/social media measurement or accountability. The second part is my take… with the exceedingly original sub-head, “My take. Probably quite often. You tell me.
SOCIALNOMICS | MONDAY, MARCH 4, 2013
[Social Media] Become More Social on Title Insurance
These days you can hear about any product, company, person, or fictional character on social media. Social media is a wonderful way to connect, educate, and expand your client base. Social Media Networks for Title Agencies. Social media is vastly widespread, from Google+ to Facebook to Twitter and onward. Using social media applications such as Twitter and Facebook are a good way to both educate those who are unaware what title insurance is, and to solicit business for your title agency. Socialnomics
SOSHABLE | WEDNESDAY, OCTOBER 24, 2012
[Social Media] What is Google Engage?
Read more Social Media News on The Soshable Blog. Google Search Engines Social Content Websites google adwords google engage help for agencies search engine marketingThere is a new addition to the Google Ads family, known as Google Engage. membership offered to businesses that reside in the U.S. and Canada that enables your company to grow via the help of an AdWords consultant. If you are eligible ( check all eligibility here ) than you will receive the ability to gain access to phone support, webinars and online training sessions. Sounds like a good plan!
TAYLOR MAREK | FRIDAY, JUNE 4, 2010
[Social Media] Are You Climbing the Employee Ladder or the Entrepreneur Ladder?
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Are You Climbing the Employee Ladder or the Entrepreneur Ladder? Photo Credits: Darwin Bell Taylor is a 21 year old New Media Visionary on a Journey to change the World. June 4, 2010 by Taylor Marek This has been on my mind for a while now. Part of the reason I dislike America’s school system right now is because they just teach you to be an employee, not an entrepreneur. They give them advice and then set them on the right track.
THE REALTIME REPORT | FRIDAY, JUNE 20, 2014
[Social Media] Will Pinterest Go Public?
It’s no secret that Pinterest has been steadily gaining steam in the social sphere for the past year or so. Now the once-budding social “scrapbooking” site looks to be taking the next major step toward Internet superstardom. Although we’re naturally inclined to judge as spectators to this vast, social landscape, it may not be fair to compare Pinterest’s IPO to that of Facebook or Twitter quite yet. The fact that Pinterest has worked so hard to find its own identity within the social network may be what sets the site itself and its IPO apart from the crowd.
GEOFF LIVINGSTON | TUESDAY, SEPTEMBER 25, 2012
[Social Media] Vulcan Marketing
Harvard Business Review recently published a great blog on the failure brought by over-focusing on data , specifically neglecting to embrace human emotion in marketing: “Desire and motivation are influenced by psychological, social, and cultural factors that require context and conversation in order to decode,” said authors Lara Lee and Daniel Sobol. Continuing a human experience was the great breakthrough of conversational social media marketing. Over-focusing on data dehumanizes practitioners, causing them to lose the lessons learned from the social era.
THE RELATIONSHIP ECONOMY | TUESDAY, OCTOBER 11, 2011
[Social Media] The Social Shark Tank
Then comes social media and now every brand is attempting to become our friend thinking we all need them as a friend, we don't. The "tricks of the advertising trade" are no longer considered to be "social" and brands that continue in those practices are at risk of being bitten by consumers, the sharks in the tank. The Social Shark Tank represents a reversal in power and influence. Shark Tank is a reality television series based on the Sony TV/ BBC TV Dragons' Den.It The panel evaluates and negotiates investment proposals from entrepreneurs. Deal with it.
TRENDS SPOTTING | TUESDAY, JUNE 15, 2010
[Social Media] Boomers Feel Increasingly Comfortable Online: Research Indications
According to the findings they present – Boomers feel very comfortable online: Deloitte 2009 survey brings evidence to the large increase in Social Networking among Boomers and Matures: 46 percent of Boomers (up from 31% in year 2008), and 14 percent of Matures (up from 36% in year 2008) maintain a profile on a social networking site like Facebook, MySpace or LinkedIn (compared to 77 percent of Millennials, 61 percent of Gen Xers). AARP has published its recent survey on Boomers (conducted by GFK). Is that really so? The drop in internet use is found for the 65+ group (38%).
SOCIALFISH | MONDAY, MAY 18, 2015
[Social Media] Preparing Your Online Community for the Digital Generation
All generations are shaped by the social, economic and cultural context during the time period in which they come of age. For the Millennials that’s right now, so as you might expect, one of the primary factors that is shaping the Millennial generation is the social Internet. Most importantly, when it comes to online communities, from a young age Millennials have learned to leverage their social networks. Are you offering real life value through things like jobs, volunteer activities, opportunities for grants or funding and social learning experiences?
DANNY BROWN | TUESDAY, MARCH 24, 2015
[Social Media] You Cannot Change What You Do Not See
You Cannot Change What You Do Not See originally appeared on Danny Brown - there's more to life than social media - all rights reserved. Often, we change things based on what we see in front of us, or based on perceptions of what we feel is in front of us. It may be that our sales channels are bringing in less than 12 months ago; so we change the sales team or manager. Or, our customers are leaving in numbers that are scary; so we change the customer service team or manager. Just because we see something doesn’t mean we see everything. Take Nintendo, for example. The result?
IDACONCPTS | SUNDAY, MAY 5, 2013
[Social Media] Pinterest’s List of Imitators – Part 2
Here is the second part to the list of Pinterest imitators that have risen to ride on the wave of popularity from the social media site. Trippy. The main point of Trippy is to create Pinterest-style boards for travel so that they will help and guide you on your next trip. You connect to the app through Facebook so that the app can find whether your friends are using Trippy and if in the case that they cannot, then they can suggest friends of friends who are using it. Also, the app features a couple of well known artists and travel experts (e.g. Andrew Snatchly (Warning: NSFW!).
NET-SAVVY EXECUTIVE | TUESDAY, DECEMBER 28, 2010
[Social Media] Thinking Through 2010
Applying Social Network Analysis to Social Media Not only is SNA different from SMA , we're really just getting started at using them together. The Importance of the Analyst , Learning Curves for Social Media Analysis , and Can Analytics Be Taught? Whose Ethics Apply in Social Media? Social Buzzword Bingo I went for a humorous approach, but the point is that social is a seriously abused buzzword, especially in the hands of trendsetters who are unaware of the existing language. I don't try to post every day. What will happen in 2011?
NAVOLUTIONS | THURSDAY, FEBRUARY 6, 2014
[Social Media] What To Do About a Filtered Yelp Review
You can also do it via social media, especially if the customer follows you. It’s happened to the best of us. customer goes on Yelp to leave a review, ends up writing a 5 star masterpiece longer than most Hemmingway novels, and Yelp filters it out. Not only is your business deprived of an awesome review – chances are that your formerly satisfied customer is a little ticked off, too. So what do you do about it? Filtered Yelp Reviews are Still Reviews. More importantly, it’s still getting indexed by Google. Why You Should Still Publish Your Filtered Yelp Reviews.
JUSTIN LEVY | SUNDAY, JULY 4, 2010
[Social Media] Google News Refreshed
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Google News Refreshed Written on July 4, 2010 by Justin Levy in google , video 0 Comments - Leave a comment! While both news sources try to stay in the middle and report the full details of a story, of course, there are other stories, access, and angles that different media sources receive. If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here! Do you use Google News?
JUSTIN LEVY | SATURDAY, AUGUST 28, 2010
[Social Media] Data Visualization
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Data Visualization Written on August 28, 2010 by Justin Levy in consumption , infographic , information , video 3 Comments - Leave a comment! think its key to winning over clients in the social insights space, and beyond, who won’t buy an idea or a service if they don’t understand it. If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here! What are your thoughts on them?
SPIN SUCKS | MONDAY, JULY 20, 2015
[Social Media] A Bodybuilder’s Guide to Communications Strategy
It’s the content creation, the social media outreach and community building , the smart and targeted earned media pitches and placements, the measurement and analysis—these are where success happens. Nor will you be forced to run from paparazzi two weeks after initial earned media outreach (unless you did something very bad or have the last name Kardashian). Likewise, a communications strategy must encompass all four media types and they must work seamlessly together—tactics for each supporting and complimenting those in the next. By Laura Petrolino. Posing.
KIKOLANI | WEDNESDAY, SEPTEMBER 21, 2011
[Social Media] How to Become a Local Business Marketing Expert as a Blogger
Twitter, YouTube, and LinkedIn account creation: You can help them to create their presences on these sites – you can also offer your time to manage it once they have these social media properties. How to use social media consultation: After establishing the trust of happy customers, you can start offering full-time social media marketing consultation. Writing Around the Web – Social Media ROI, Google+, and Local Search. For example, everybody knows how to build biceps and most of us love to have those as well. Creating blogs.
WAXING UNLYRICAL | WEDNESDAY, AUGUST 20, 2014
[Social Media] #measurePR Recap: Chatting with Heidi Sullivan
hint: social) #measurepr. Since Heidi is a self-proclaimed social media metrics “nerd,” we asked her to weigh in on AVE (ad value equivalency): A4: PR people CAN measure actions beyond AVE – understanding qualified eyeballs and the actions stories inspire. Events Measurement MeasurePR Shonali Burke #measurepr digital content heidi sullivan social metrics Disclosure: Heidi Sullivan, the featured guest on this month’s chat, is an executive with SBC client Cision. However, I’m proud to have called her “friend” long before that.
TECHIPEDIA: TAMAR WEINBERG | TUESDAY, APRIL 10, 2012
[Social Media] How to Buy a Website
It’s typically a relentless slog of design, content generation, social media engagement, backlinking, and analysis – with the overriding risk that it will all amount to naught. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post from Andrew Knibbe, Marketing Manager at Flippa. Scroll down for a special offer from Flippa! Patrick Meninga’s post a few weeks back mentioned his experiences in building and ultimately selling his website. Why Buy? Where to Buy.
TWIST IMAGE | SUNDAY, JULY 3, 2011
[Social Media] Twitter, Celebrities And People In Power In Power = Big Mess
long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. media hacks. online social network. social media 101. social media marketing. Episode #260 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Yep, you guessed it, it's a mixed bag of emotions and dissent. Enjoy the conversation.
MYRLAND MARKETING | MONDAY, MARCH 1, 2010
[Social Media] IT'S TIME TO INVEST
Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense IT’S TIME TO INVEST by Nancy Myrland on March 1, 2010 A few times a week, I send out short marketing words of wisdom on LinkedIn, Facebook and Twitter called Myrland Marketing Moments. Here’s one of the three that came to mind: Myrland Marketing Moment – Social Media: The more you interact, the more people will interact w/you. What a gift! Invest! Allow me to explain.
SPIN SUCKS | TUESDAY, MARCH 3, 2015
[Social Media] How to Pitch Editors Perfectly Every Time
BuzzStream partnered with Fractl to analyze the recent articles and social media accounts of top-tier editors from 11 verticals to uncover the different personality types you’ll encounter when pitching. Entertainment Editors Entertainment editors want original research on current celebrity trends with high social potential. Comments By: Pitching Editors | Arment Dietrich by Pitching Editors | Arment Dietrich Related Stories Media Relations Done Well: Ten Ways to Personalize Sponsored Comments: Is the Web About to Get Uglier?
SOCIAL MEDIA CITIZENS | TUESDAY, FEBRUARY 22, 2011
[Social Media] Facebook Deals: Another thing of the past…?
In 2011, the age of social media, this traditional concept is susceptible to becoming another victim of the digital revolution. This not only started putting more local businesses on the social media spectrum but also soon gave birth to Facebook ‘Deals’. It was not so long ago when customer loyalty was measured with a stamp on a piece of card, with the customer usually being rewarded a free coffee or similar product. With more and more people owning smartphones that boast geo-locating features, it was only a matter of time before someone took advantage of this.
ENGAGE | WEDNESDAY, SEPTEMBER 7, 2011
[Social Media] 3 Questions to Ask Before Jumping on a Marketing Bandwagon
I t’s tough not to fall victim to me-tooism in our competitive media landscape. 30% of small businesses are using social media because their competitors are 29% are using QR codes for this same reason And 25% are doing mobile marketing because the competition is using mobile marketing Sure, these might be signs that small businesses are in touch with the competitive landscape and they’re doing their part to stay afloat. There are oohs and ahhs to reap, awards to win , client and board expectations to exceed and egos to stroke. So And who can blame us? The results?
BLUE FOCUS MARKETING | SUNDAY, AUGUST 16, 2015
[Social Media] @TechCrunch announces formation of CultureSphere’s advisory board #EmployeeEngagement
CultureSphere is the world’s first social media platform 100% powered by “employee-inspired media,” according to Danny Gordon, founder and CEO. Below are recent endorsements for The Social Employee (McGraw-Hill, August 2013) by Tom Peters and David Aaker on their social networks, but if you want to see more of their endorsements click here. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. Please check out @SocialEmployee media buzz!
WWW.SOCIALMEDIAEXPLORER.COM | SUNDAY, OCTOBER 31, 2010
[Social Media] BuzzStream Next Must-Have Software For PR Professionals
BuzzStream , currently in private beta but far enough along to afford me a test drive, is a product to keep and eye on for public relations professionals, particularly those who handle media and blogger outreach. Once you sign up, tell it your various information (including Twitter login and password) and drag the BuzzStream Media Bookmarklet to your browser’s bookmark toolbar, you’re ready to go. Visit a blog or media site. Special thanks to Paul May , BuzzStream’s CEO and co-founder for extending the opportunity for Social Media Explorer readers.
CONVINCE & CONVERT | SUNDAY, FEBRUARY 12, 2012
[Social Media] The 6 Lifelong Laws of Content Marketing for Agencies
Delegation equals death in social media. 6. Social Media and Community Building. This is also more difficult to assign a formula because the number of social media active employees will vary considerably based on agency size and social appetite. What I’ve found over time, however, is that on average roughly 10% of the agency team can/will put meaningful effort into social media and community to the degree that it actually generates attention for the agency. Average annual salary of social media participants = $75,000.
SCOTT GOULD | SUNDAY, AUGUST 1, 2010
[Social Media] Video: What Do Consumers Really Want?
Such is the power of Social Media! www.youtube.com/watch?v=2RD0OZCyJCk. 2RD0OZCyJCk. If you can’t see the above video, click here , or watch it directly on YouTube. Today I’m sharing a video that changed my life. watched this in February 2009 when on a weekend break in Cornwall, and as I saw Joe Pine’s TED Talk on The Experience Economy, it resonated deeply within me because it explained what I had spent all my working life doing: staging powerful, compelling experiences. BTW Joe is now on Twitter.). My Takeways. They are everywhere. Your Leading Thoughts.
SOCIALFISH | WEDNESDAY, SEPTEMBER 21, 2011
[Social Media] 5 Supah-Cool Free Online Tools For Nonprofits
He is the Media Coordinator at BigMarker.com , and he rides his bike to work almost every day. With unlimited access to live events, there are endless opportunities for you, your community, organization, business, classroom, and social network to grow. TweetDeck is desktop, iPhone, Android, and Google Chrome application that lets you manage your social media outlets. It’s your social media dashboard on steroids covered in human growth hormones. This is a guest post by Joe Yeoman, who is obsessively addicted to new web technologies and discussing them.
GREG VERDINO | THURSDAY, OCTOBER 22, 2009
[Social Media] Greg Verdino: What's the price of five dollars?
Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « What if the future of technology is more sand than silicon? This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer. Pre-Order from AMAZON Pre-Order from BARNES & NOBLE Pre-Order from BORDERS Downoad My eBook Download my FREE marketing and social media eBook.
SOCIAL MEDIA MARKETING | SATURDAY, OCTOBER 1, 2011
[Social Media] When Humor Isn't Funny
When a brand or a cause attempts to use humor - especially in the age of social media, where information, rumors and outrage fly fast and furious - it has to be used carefully. Often times, we use humor to find common ground. An observational comic can take the everyday mundane things and makes make them seem funny with a unique spin. Or slapstick teams use physical gaffes to go for the primeval notion that when someone else gets hurt, we laugh. Comedy on the heels of tragedy helps forge a bond for those who have suffered together, in an effort to pull them through. Not so much.
WISDOM LONDON | WEDNESDAY, AUGUST 10, 2011
[Social Media] The REAL meaning of ‘community’
And for a word that is so regularly and so freely used in a social media / online marketing sense, I think it’s time those of us in those industries sat up and took notice. Social media can certainly help this, as with the #riotcleanup hashtag and handle , and the efforts of people like Katie Khan , who have used their Twitter reach to galvanise people to help others. If the past few days have taught us anything, it’s surely about the real meaning about community. It’s about deeds, not words or clicks. Do we even really know what it means?
KIKOLANI | THURSDAY, MARCH 24, 2011
[Social Media] Fetching Friday – Resources Mashup & Red Pandas
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. 17 ways to grow your blog from top bloggers – best blogging tips from the finalists of the Top 10 Social Media Blogs contest. Social Media / Social Networking. How to remove your name and profile picture from Facebook’s Social Ads – the privacy setting you need to make if you don’t want to show up in Facebook ads. The Resources Mashup. Red Pandas. Enjoy!
SOCIALFISH | FRIDAY, MARCH 4, 2011
[Social Media] [MUST READ] The Story Behind Red Cross’s Twitter Faux Pas
This is a guest post by Wendy Harman, Director of Social Media for the American Red Cross. We’ve all heard the story of the unfortunate (though hilarious) tweet sent out through the Red Cross’ main Twitter account – here’s a nice recap by Shannon Otto you’ve probably seen - and how they made lemonade from lemons (so to speak). In amongst all the various blog posts about it, we came across this fabulous guest post commissioned by Sean Stannard-Stockton of the Tactical Philanthropy blog where it first appeared. JACKIE: Hmmm. Maybe “Rest assured.
SOCIALFISH | THURSDAY, FEBRUARY 20, 2014
[Social Media] 6 Gorgeous Apps With GPS Integration
Last year, it was social; this year, GPS integration is the new must-have for app design. Their cute owl mascot is a fun avian variant on the famous Twitter bird, and their color scheme is just close enough to Twitter’s to remind you what social network you’re using. ———— Sam Peters is an avid blogger and social media whiz. Engaging Through YouTube – Charity Inspiration Six social media tactical articles you need to read What Will Success Look Like? Guest post for SocialFish by Sam Peters. Nike+FuelBand.
VIPER CHILL | THURSDAY, MAY 6, 2010
[Social Media] How to Generate Blog Post Ideas
You are here: ViperChill » Social Media » How I Generated One Years Worth of Content Ideas In One Hour, And You Can Too How I Generated One Years Worth of Content Ideas In One Hour, And You Can Too Written by Glen, this post has 66 Comments I have a confession to make. While StumbleUpon shows the pages with the most thumbs up, Delicious shows posts with the most saves (bookmarks). I’ve had a lot of success with Delicious on this blog, regularly being featured on the popular pages for SEO , Blogging and Social Media. Home What the F ? That post.
SOCIALFISH | MONDAY, MAY 28, 2012
[Social Media] Gamification: Much Less Scary Than What’s Under the Bed
When she’s not thinking about social media’s continued effects on member-based organizations, she’s contemplating whether 40 really is the new 30. Here’s the latest post in our “INDUSTRY INSIDERS” column. Every Monday, we’ll be bringing you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. All of them are smart and savvy bloggers, and we know you’ll enjoy what they have to say! deeper dive into the topic is required.).
JOEY STRAWN | FRIDAY, DECEMBER 2, 2011
[Social Media] Fun Friday: Greatest Christmas Movie
Related Posts: Social Media Textbook? Tweet. December is upon us. The holiday season has come once again. Yes, that’s right, it’s CHRISTMAS! As an avid fan of this time of year, I know that I am not alone in the thinking that without the classic films that make this time of year great, polar bears would weep into their carbonated beverages. As a return to classic Fun Friday form, this week is going to be a top 5 list. In the comments today, list what you feel are the top 5 movies about and reflecting Christmas. National Lampoon’s Christmas Vacation.
KIKOLANI | TUESDAY, MAY 28, 2013
[Social Media] Popup Opt-in Forms: Case Studies, WordPress Plugins, and Alternatives
We’re talking blogs and people that make the Technorati Top 100, Adage Power 150, Forbes Social Influencers, and other prestigious lists in the marketing world. Social Media Examiner. Social Triggers by Derek Halpern. Pushing Social. How Social Media Examiner Grew Its List 234% (2012) – “The pop-up form has been absolutely instrumental in our success” says Stelzner, who estimates that the form generates nearly 70% of email subscriptions. You can see it in the above examples for Chris Brogan, Pushing Social, and Lewis Howes.
FEVER BEE | THURSDAY, OCTOBER 4, 2012
[Social Media] The Endurance Of Niche Social Networks
I don't think we should be fascinated by the rise of niche social networks. think we should be fascinated by the endurance of niche social networks. They were here before the social media explosion, they're still going strong, and they will be here after it washes away. You should worry less about social media platforms and more about how to create a unique group identity that other people set out. Successful communities has very little to do with technology and a lot to do with developing a strong group identity.
TWIST IMAGE | SUNDAY, JUNE 24, 2012
[Social Media] Facebook's Identity Crisis
long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold semi-monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This week, we talk about Facebook and what's next for the massive online social network? online social network. social media. Episode #311 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Can it continue to grow? Enjoy the conversation.
DIVA MARKETING BLOG | WEDNESDAY, JANUARY 5, 2011
[Social Media] How Do You Put "Soul" Into A Blog Post?
When it comes to learning about how to succeed in social media, one of the most valuable type of posts is the multiple insights shared by people who are in the trenches. So I did what any good social media marketer might do, I tapped my social networks. thought it might be interesting and fun to crowd source a series based on just 1 question. 19 Marketers kindly shared their thoughts on the 1st question. . Question: How do you put "soul" into a blog post? Never lose your sense of humor. Ochman What's Next Blog @whatsnext. What are you passionate about?
CONVINCE & CONVERT | TUESDAY, JUNE 12, 2012
[Social Media] 3 Common Facebook Ad Mistakes Everyone is Making
Check out Advanced Facebook Ads 2012 , featuring speakers like Jay Baer, Chris Penn, Justin Kistner, Marty Weintraub, Vitrue, Buddy Media, Wildfire and more. About the Jason Keath: Jason Keath is CEO of Social Fresh, the social media training company. Common Facebook Ad Mistakes Everyone is Making is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. facebook advanced facebook ads 2012 facebook ad optimization facebook ad testing Facebook advertising jason keath social freshTargeting Non-Fans.
FRESHNETWORKS | THURSDAY, JULY 9, 2009
[Social Media] Guy Kawasaki explains the art of innovation in 10 steps
Innovation Matt Rhodes Required reading Cisco Systems ciscolive co-creation cocreation customer communities freshminds FreshNetworks Guy Kawasaki innovation marketing Mission statement online communities social media Social network Virtual community web 2.0 Image by always13 via Flickr. As we’ve written before, right now, in the current economic climate, it’s a great time for brands to innovate. In fact it is those brands and organisations who innovate now who are more likely to be on a faster growth trajectory when the economy starts to improve. Make meaning.
SOCIALNOMICS | WEDNESDAY, DECEMBER 28, 2011
[Social Media] Best Practices for Engaging the Social Customer from Adam Metz of The Social Customer
On our quest to understand the state of social marketing dynamics, we invited author and marketing strategist Adam Mertz ( @theMetz ) to share his insights about what’s at the heart of social marketing – the social customer. In his book The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers , Adam explains the advantages of socially-minded companies, which proactively manage the social customer. Let’s start with who the social customer is. Bostonmike.
DEVELOP SOCIALLY | TUESDAY, JULY 5, 2011
[Social Media] Your Second Most Important Community
In the Social Media world we talk a lot about communities; usually the communities of customers that we build around our business. For those of us who are bloggers, this second community is made up of other bloggers and Social Media types who surround and support us. Justin and Sam from here at Develop Socially are newer members of my community, and I’m already learning from them and appreciating their impact on my life and work. Blogging Emerging Media featured Gini Dietrich Marijean Jaggers Shonali Burke TriberrAnd I never get like that!
IT'S JOSIP NOT JOSEPH | FRIDAY, JULY 23, 2010
[Social Media] What Does Having 500000000 Users Really Mean?
This last week, the social networking website hit a new high by being the first social network to hit half of a billion users. Social networking and the whole social media phenomenon is hardly an exact science. Yet, we find ourselves with thousands of people proclaiming themselves as social media “experts” and better yet, “gurus.” 72% of the 4.5%) Equally, of these 10 countries China, India, Brazil and Russia have their own distinct social networking websites. Other notable social networking websites include: MySpace – 130 million users.
SMALL BUSINESS MAVERICKS | FRIDAY, MAY 13, 2011
[Social Media] How To Increase Your Keyword Rankings
Once you’ve got your list, start a link building campaign for those keywords (write articles, guest blog posts, and use social media to promote them). When you consider that roughly 90% of searchers click on results on the first page, and that more than 80% click on results in the top three positions on the first page, it makes sense to try and improve your rankings for important keywords. Considering these facts, it makes sense to boost those rankings. So how do you do it? Export the data in CSV.
KYLE LACY | MONDAY, MAY 20, 2013
[Social Media] Five Digital Trends Changing the World Now and Forever (Presentation)
“What you will see with rapid data and social sharing is the death of the average and the era of you. Digital audiences have been the center of attention for over six years with the rise and fall of many social media sites and strategies. Now we are finally reaching the point of understanding what “being social” is truly about. 4. I had the utmost pleasure to spend the last two weeks in Australia and keynote the Connect Tour for ExactTarget. The presentation is based around what I believe are the five trends changing business and the world. Moments.
TRADESMEN INSIGHTS | WEDNESDAY, OCTOBER 27, 2010
[Social Media] Made in America: It Still Matters!
How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? Reach Tradesmen Using a Social Media Map STAFDA Convention-Phoenix Category Cloud Marketing Tips Marketing Tools Marketing Trends Social Marketing Traditional Marketing Twitter Uncategorized Theme Contempt by Vault9. American manufacturers continue to wrestle with the question – Does American-made make a difference?
DAVE FLEET | THURSDAY, APRIL 5, 2012
[Social Media] I Am Terrific! A Lesson in StoryBranding
If you have a brand, and especially now at a time when social media is availing people to go public with their opinions apart from yours, you maybe ought to care. Note: I don’t run many guest posts here, but I found the piece below really interesting. The following is a guest post by Jim Signorelli. Let me know what you think. If you’ve gotten past the title of this article (and many don’t) you’re obviously intrigued. How could anyone expect to sell anything this way? Right? “, not in written words, but in a real face-to-face interaction. branding
SPIN SUCKS | TUESDAY, NOVEMBER 4, 2014
[Social Media] Grow Your Communications Firm in 2015
Who said social media was a fad. We started social networks for Spin Sucks to extend beyond my own friends and family. Consistently listed among the top PR executives on the social networks. By Gini Dietrich A few years ago, my Vistage Chair was sitting in my office. ” To this day, I’m ashamed of my answer, but I said, “We are a client services business. We sit behind our computer screens all day. The web won’t work for us.” ” In that instant, I became every leader or owner who told me their business was different. Shame on me.
DAVE FLEET | MONDAY, JULY 5, 2010
[Social Media] Correlation/Causality Confusion
As the social media space slowly matures, we’re starting to see more and more reports released by companies offering insight into the ebbs and flows of peoples’ behaviour online. Not surprisingly, these reports are pretty popular – they possess two desirable attributes: They offer easy-to-digest, soundbite-sized nuggets of information – perfect for short-form media such as Twitter. They offer the potential for increased understanding of the latest trends. What does this mean? So, if there is a correlation between A and B: A could cause B.
MINDJUMPERS | FRIDAY, DECEMBER 2, 2011
[Social Media] All You Need To Know About Your Facebook Reach [Study]
Engagement is one of the key words when it comes to social media. It was discovered in the research that shares and clicks vary on different days, which is a further extension of statistics we read in Buddy Media report , where we saw engagement rates differ on a daily basis. Tweet. Creating content, reaching out to your fans and acquiring some more is what all of us aim for when updating our Facebook page or writing blogs. For this purpose, they analyzed over 80,000 of their Posts over the month of October (2011). . Each post on Facebook roughly reaches about 2.5% of fans.
TWITIP | THURSDAY, APRIL 28, 2011
[Social Media] 4 Reasons Why Twitter Should Buy TweetDeck
According to Richard Barley, TweetDeck’s Community Manager whom I interviewed for both the Addicted to Social Media podcast and for Twitip.com , Promoted Tweets “only appear in search columns where the search terms match a keyword that has been purchased.”. Access to Other Services: As more people use more social networks, management of their various accounts on dispersed services is becoming a real problem. Thus, TweetDeck would give Twitter something that no other social network truly has; access into their sites. 4. Is a Feature also a Product? What do you think?
TWIST IMAGE | WEDNESDAY, APRIL 24, 2013
[Social Media] Maybe You Should Quit New Media
Brands are taking part in social media and digital publishing with a much stronger prowess, when it comes to having a strategy and plan in place, but the chasm between the vision and mission of these offerings is often quickly uncovered in those who are mandated to make it successful. have to do social media. social channel. social media. social media strategy. If you think it''s dumb, don''t do it. Not many marketing professionals are willing to do that. Why maniacal? It''s a philosophical issue over one of pragmatism. It''s 2013.
PUSHING SOCIAL | WEDNESDAY, SEPTEMBER 8, 2010
[Social Media] Diary of a Wimpy Blogger
Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social Diary of a Wimpy Blogger by Stanford on September 8, 2010 Spread it! Subscribe to Pushing Social and I will send my very best posts directly to your inbox Written by Stanford Im Stanford and I want to help you stoke your passion, spread your message, and help your blog get noticed and promoted. My recent post RISE- PUSHING SOCIAL- ITTYBIZ- Where Credit’s Due Wednesday Reply pushingsocial September 9, 2010 at 10:11 am Yes, you should have a blog. Let me explain.
WHAT SPINKS THINKS | WEDNESDAY, OCTOBER 21, 2009
[Social Media] NEW: The u30pro Digest « The Spinks Blog
The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals NEW: The u30pro Digest #u30pro is a weekly twitter chat (Thursdays at 7pm est) started by Lauren Fernandez and David Spinks that covers topics and issues facing young professionals. Reply Friday Five « Social Storm says: December 11, 2009 at 1:18 pm [.] as a top conversationalist with ideas to match. We started the chat at the end of August. It’s been truly amazing so far and hearing how much everyone enjoys the chats really makes us love hosting them that much more.
MINDJUMPERS | WEDNESDAY, AUGUST 11, 2010
[Social Media] Five Digital Channels For Word of Mouth Marketing
Like Mindjumpers, he is associated with Social Marketing Forum. But with the arrival of social media their strength has increased even more. Word of mouth marketing has found a strong partner in social media which further emphasizes more personal and relevant relations with clients, prospects, brand advocates and communities. In the area of e-mail marketing there are naturally all so-called SWYN tools: send-to-a-friend modules, social sharing tools etc. Next to the use of social network sites you can also use proprietary community platforms. 3.
ALMOST SAVVY | MONDAY, APRIL 6, 2009
[Social Media] Virtual Personal Space | Almost Savvy
Whether at a live networking event or connecting with people through virtual social networking sites, no one want to receive sales pitches, marketing emails, and links to buy the “latest, greatest product on the market guaranteed to make you rich in just 10 days. It is important to allow others to have a glimpse into our “real selves in order to find?a Related articles which may interest you: BREAKING NEWS: It Takes Work To Get Ahead New Tool Makes My Email Work Harder and Smarter Social Networking Friends vs. Real Life Friends LinkedIn-apalooza! tune us out.
CONVINCE & CONVERT | TUESDAY, FEBRUARY 26, 2013
[Social Media] 11 Reasons Why Prospects Don’t Convert Into Customers
So, if you’re running specific campaigns, via search, PPC, social media, guest blogging, or what have you, the headline the visitor discovers upon arrival should map to the phrase they just clicked. 4. If you haven’t yet written a book, the “social proof” (or evidence) surfers seek can come from articles, videos, reports, case studies, testimonials, badges, certifications, press releases, and so on. Even links to social media will serve this cause. Anti-social. Embrace social media. It Takes Clicks to Make the Formula Fly. Sounds fancy.
PROBLOGGER | WEDNESDAY, JANUARY 23, 2013
[Social Media] Four Simple Traffic Strategies for a Post-Panda and -Penguin World
Share posts on your social media networks. Bloggers have one big advantage that many business owners who started years ago don’t, and that’s the leverage of social media. After you’ve written and published your post, naturally, the very first thing you need to do is to announce that post to the folks in your social media networks. Remember, though, that if you write a post at 2am, you’ll want to wait to announce it to social media sites when your followers are most active. Share their posts on social media. Absolutely.
SMALL BUSINESS MAVERICKS | WEDNESDAY, JUNE 17, 2015
[Social Media] How’s Your Online Health?
You have a website, a blog, social media channels, probably some paid advertising, a video channel, and other tools to keep up with. Social media channel observation. So are website development, social media marketing, and link building. Your body’s health is important. If you don’t take care of yourself, you’ll run your body down and it will quit working. From time to time, you may feel the need to visit a doctor just to prevent your health from declining or to keep your health up to speed. Well, your online health is no different.
THE RELATIONSHIP ECONOMY | TUESDAY, NOVEMBER 15, 2011
[Social Media] Marketers Hunt and Customers Watch
It isn’t and if you use social media with your institutional thinking for both you lose. That isn’t what the human network refers to “being social” However most marketing efforts reflect a “get and keep them” sentiment and that is how buyers feel and talk about your marketing efforts. The language that comes with marketing, especially in terms of all things social, has evolved into something that sounds like a droid trolling for “friends” rather than a human engaging with sincere intent. Lets be real.
SOCIALNOMICS | WEDNESDAY, OCTOBER 27, 2010
[Social Media] Top 10 brands on Facebook
Billion and Roy Morejon Internet Marketing & Social Media Consultant’s “12 Reasons Why We Like Brands on Facebook. ). Top Brands on Facebook . by Lauren Pelkey. It appears Facebookers love their sweets and caffeinated beverages. Five of the top ten brands on Facebook are Starbucks, Coca-Cola, Oreo, Skittles and Red Bull. That means 50% of the top ten brands on Facebook are food and beverage. The other half include Facebook itself at number one, YouTube at number three, Victoria’s Secret at number eight, Disney at number nine, and iTunes at number ten.
SOCIALNOMICS | THURSDAY, MARCH 6, 2014
[Social Media] Should Your Business Use Facebook, Twitter or Both?
Before the advent of social media, businesses reached customers through traditional advertising. Word of mouth was the old style of social advertising. Social networking is similar to word of mouth advertising, only on a global scale. Between the two social media giants, which is better for your business? For social marketing purposes, Facebook is an amazing tool. Interaction on Facebook is more personal than on some social sites which is a great tool for engaging audiences. Facebook Twitter Brand marketing Promotions social networking
SOSHABLE | SATURDAY, MARCH 5, 2011
[Social Media] Forget Indexing Tweets: Google Is Pulling Them Directly from the API
When Google rolled out with Caffeine last year, the idea was to speed up the way that the search engine was able to index pages, particularly for use in real-time social media searches. It’s a cool feature, but it’s just an addition to what they’ve already been saying for a couple of years (and proclaiming more openly in December) about how social signals are playing a roll in their algorithm. Apparently, that wasn’t fast enough, so they’re going straight to the source. We just ran a test of our own (above). What does this mean? Not much.
JEFF KORHAN | SUNDAY, AUGUST 1, 2010
[Social Media] High School Reunions - The Ultimate Social Meet-Up - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Social Engagement Works | Main | Beta Your Small Business Innovations » August 01, 2010 High School Reunions - The Ultimate Social Meet-Up This past weekend I attended my high school reunion. Naturally, the conversation often drifted to Facebook - who is using it and those that still refuse to embrace this social platform. What happens at social networking meet-ups? You are making friends.
DANNY BROWN | TUESDAY, MARCH 4, 2014
[Social Media] How the 2014 BDC Young Entrepreneur Award is Helping Canadian Business
Joel’s company, WOW Factor Media , is a print media design and marketing company with offices across Canada. How the 2014 BDC Young Entrepreneur Award is Helping Canadian Business originally appeared on Danny Brown - Award-Winning Social Media Marketing and Influence Marketing Blog under a Creative Commons license. Related Stories Can We Say Goodbye to These Social Media Buzzwords in 2014? Whether you think you can, or you think you can’t, you’re right. – Henry Ford. For me, even this may not be enough. Do they add staff?
CONVINCE & CONVERT | THURSDAY, OCTOBER 21, 2010
[Social Media] Ra Ra Wrong. How Facebook’s Cheerleaders Are Blowing Smoke
realize it’s in the best interests of Facebook, the media, application developers, and sometimes even brands themselves to concoct pseudo-science that “proves that people that “like your company are instantly turned into a zombie army of influential advocates. It’s because your Facebook fan page is preaching to the choir you’ve already built through other social media, advertising, PR, and most importantly, through great products and killer customer experience. How to Sell Social Media – Twitter (Danny Brown). Or frankincense.