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  • BLUE FOCUS MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Social Media] [VIDEO] Fun at #IBMConnect w/ @Sandy_Carter (Shout-Out to @Tom_Peters) #IBM #SocBiz
    In this video, I had a chance to speak with Sandy Carter (@ Sandy_Carter ), whose contributions to our chapter on social executives in our Amazon best-selling book The Social Employee were absolutely invaluable. Carter doesn’t just understand the value of the social executive, she embodies the process every day, inspiring her fellow IBMers by modeling the mission, vision, and values of their brand. How do you make social work for you ? Social media shouldn’t be seen as an “in addition to” problem of incorporating new processes into an already cluttered workflow.
  • WRITTENT BLOG  |  MONDAY, SEPTEMBER 1, 2014
    [Social Media] 11 Actionable Writing Tips [+Examples]
    Example: If you’re writing about social media marketing, don’t go off on tangents about complementary email or blog marketing unless your post title encompasses those topics. Example: When writing a post on tips to improve social proof, link out early in the post to another blog post about exactly what social proof is and psychology behind it to give your readers a fundamental understanding of the topic. Image source. Engaging a blog reader is a hard thing to do, especially in this digital age. Be Statistic-Friendly. Write in Solitude. Image source.
  • SOCIAL MEDIA STRATEGERY  |  MONDAY, JANUARY 23, 2012
    [Social Media] What Kind of Online Community Do You Have Behind Your Firewall?
    So, if you're deploying social tools internally, what kind of community is your organization creating? The Social Media/Web 2.0/New Media Community of Practice. Non-work conversations are prohibited – none of that "social networking" stuff here! Diverse cliques form early and often – iPhone enthusiasts, social media geeks, developers – all with different goals and reasons for being. A few individuals stand out and connect these cliques across the entire school. The Intranet development team. Less than 10%. 50%-74%.
  • PUSHING SOCIAL  |  WEDNESDAY, DECEMBER 1, 2010
    [Social Media] Maybe It’s Time You Called Yourself an Expert
    Tags: Advanced Blogging Tips Social Media
  • WRITTENT BLOG  |  MONDAY, JULY 14, 2014
    [Social Media] 77+ Resources for Amazing Copywriting
    Copywriting Cheat Sheet – An embeddable cheat sheet infographic that covers the basics of writing copy for email, social media, and the web. How to Write Brilliant Headlines for SEO, Social & Your Readers – Danny Goodwin outlines the goals of awesome headlines and analyzes 13 popular ones. Powerful Social Media Persuasion Techniques – Jeff Sexton provides 6 persuasion techniques based on the principles in Dr. Robert Cialdini’s book, “ Influence.”. Copywriting. However, not every business can afford to hire a professional copywriter. What’s the solution?
  • SCOTT GOULD  |  MONDAY, DECEMBER 13, 2010
    [Social Media] This Year’s Anti-X-Factor Campaign. Will It Work?
    Perhaps the most fundamental event that marked the power of social media last year was the dethroning of Sim Cowell’s X-Factor by a Facebook campaign that put Rage Against The Machine in the Christmas No. Social is innovation and broadcast is duplication. Only a social campaign can beat the X-Facor like last year, and last year it was new. slot and beat the single released by the winner of the competition, Joe McElderry. The headline numbers were astounding: Reach of an average 13.9 million were beat by the value of under 1 million. This Year. Why you ask?
  • SCOTT GOULD  |  WEDNESDAY, AUGUST 18, 2010
    [Social Media] The Key To Creating A Compelling Experience
    You might well already create alternate experience realities. I’d like to know what they are… How do you think this translates into social media and mobile technology?  Branding used to be all about market differentiation. When I saw your logo, read your brand promise, and used your products, the idea was that I felt different about your offering than I about your competitors offering. That’s the way it used to be. Today, we switch on the TV, and it’s often a hard job remembering what goes with what. Creating An Alternate Reality. More examples.
  • SCOTT GOULD  |  MONDAY, FEBRUARY 15, 2010
    [Social Media] Creating A People-To-People Conference
    It’s one thing for people to wax lyrical about a flat Social Media world, but another to sit that person down in front of 10 strangers. One of the greatest challenges that we face is to deliver on our ideas. On Saturday I asked the question on Twitter, “When it comes to ideas, what’s important? Making them accessible? Uniting people to ideas? Making ideas happen? Having lots, or a few?&# The resounding response was “making ideas happens&#. People-to-people is a world where action is more important than accolades. Like Minds as an example has no employees.
  • TREY PENNINGTON  |  FRIDAY, JULY 2, 2010
    [Social Media] How to get positive word of mouth advertising
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ How to get positive word of mouth advertising by trey on July 2, 2010 With Facebook marching toward 500,000,000 users, it looks like social influence is gaining power. What business people are looking for are ways to tap into that power and generate positive word of mouth conversations around their brands and products. The good news is, it’s fairly simple to create buzz. Last week I was in London once again. There was none. We’re out of decaf.&#
  • IT'S JOSIP NOT JOSEPH  |  MONDAY, JULY 19, 2010
    [Social Media] Gen-Y's Living Life In Front of a Green Screen
    And although this has always existed to some degree and extended with the introduction of the internet, social media and social networking has further helped allow anyone to become anyone they want. You may even act the same throughout the either social world. This is also what the social world helps you accomplish. Home It’s Josip Archives Let’s Talk The Word on the Web Gen-Y’s Living Life In Front of a Green Screen Written on July 19, 2010 by Josip Petrusa 0 Comments Tweet Share Save The lights are on. And the camera is rolling. Never. Right?
  • SOCIALFISH  |  THURSDAY, DECEMBER 8, 2011
    [Social Media] “Flipping your publishing model” in action
    Then, when we compose  NTEN Connect  each month, instead of guessing what we should send out to our 30,000 subscribers, we can look at our blog and social media analytics data to learn what our blog readers have already found most engaging. Remember this post about how to flip your publishing model ? And the case study we looked at through the Virginia Associations of Realtors’ example ? just came across this great post from NTEN about how they did just that. 2009: 19%. 2010: 22%. 2011: 25%. Go check it out ! Anyone trying this? Association Case Studies
  • GEOFF LIVINGSTON  |  MONDAY, APRIL 25, 2011
    [Social Media] 8 Substantive Blogs to Read
    Here are eight blogs that seem to deliver great marketing, media and communication content day-in, day-out without getting stuck in the echo chamber’s pedantic chatter. Danny Brown’s Social Media Marketing Blog – A strong read almost every post, Danny always makes you think. Another blogger who has low tolerance for a social media pop ethos, Rich takes an educator’s approach to illustrating his points and does so very effectively. Photofocus - If you enjoy creating visual media with cameras, this blog is for you. Copywrite, Ink.
  • CONVINCE & CONVERT  |  SATURDAY, JULY 28, 2012
    [Social Media] One Social Thing Wrapup – Week of July 23
    Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. One Social Thing – 7.23.2012 [see the SlideDeck]. Thousands of People Get One Social Thing. Jay is the founder of [link] and host of the Social Pros podcast. Thanks!
  • SOCIALNOMICS  |  WEDNESDAY, NOVEMBER 26, 2014
    [Social Media] The Important Role Of Social Influencers
    So it’s no surprise that the role of influencers in social media has never been more important. They are one of the biggest brands in the world, hosting events in the most prestigious casinos, but spend a lot of time working with the likes of Daniel Negreanu and Liv Boeree who are not only experts of the game, but very engaging with their social media following. According to the PokerStars Social Power Table the pair have almost 400,000 Twitter followers between them, both with a social authority over 65 meaning they have highly engaging accounts.
  • CITIZEN MARKETER 2.1  |  MONDAY, MAY 10, 2010
    [Social Media] Quick'n'Dirty Episode 43: We've Got a Producer!
    Useful information on how to add "social" into your marketing mix with measurable results. As usual, we kicked the show off with our social app of the week. This time, it was old world bar codes meets new world social web, with innovative startup, Stickybits. In addition to being a writer, Lon is also the director of online and social media at the New York chapter of the ALS Association. During our talk, Lon discussed some of the challenges (and benefits) of doing social at a non-for-profit including small budgets but greater good will. It he. You w.
  • CONVERSTATIONS  |  THURSDAY, AUGUST 14, 2014
    [Social Media] Best Practices and Elements of Successful Landing Pages
    Literally Everything You Need to Know About Making a Successful Sales Page from LKR Social Media – Straight shooting tips about the elements that go into a successful landing page. Landing pages with the proper design, purpose, and optimization are an essential part of building your online business presence. Here are eight standout guides and checklists to make sure you have successful landing pages. 10 Essential Elements of a Landing Page from WebDesignLedger – Learning how to design a killer landing page will add value to your design offerings. Small Business
  • KYLE LACY  |  THURSDAY, SEPTEMBER 5, 2013
    [Social Media] Top 10 Digital Marketing #Video Interviews with @JayBaer
    If Aren’t Great at Email Marketing You Shouldn’t Be Doing Social. 8. Is Your Social Media Strategy a Puppy or a Dog? 9. I have the pleasure of chatting it up with Jay Baer, New York Time’s best selling author and head honcho over at Convince & Convert , weekly concerning digital marketing news and trends. Most of the videos are published over at the ExactTarget blog and on our YouTube account. would encourage you to check all of them out. However, here are the top ten. 1. Facebook is Becoming Two-Faced. What Are They Doing? 2. Baer Facts Video
  • TWIST IMAGE  |  MONDAY, JUNE 20, 2011
    [Social Media] Removing Technology
    It's sad that most Marketers think that Digital Marketing, Social Media and/or mobile is going to save them. social media. This revolution in Marketing that we're going through is not about technology, platforms, channels or anything else like that. At the end of the day, you can unplug all of the computers, you can kill your mobile access and you can shut down your server bays and you'll still be left with a few key kernels of what it takes to make a difference in your marketplace. defendable and unique market position. Don't try for viral. It's boring. sadly.
  • DIVA MARKETING BLOG  |  TUESDAY, JUNE 14, 2011
    [Social Media] Doin' The Innovation. Howl
    demand-driven social network for people’s needs." In the meantime SnapGoods is making the most of social media through  blogs and social networks Facebook and Twitter. . Yovonne took her love of animals plus social media and morphed both into an innovative community. Max barks but he also howls. He sits straight up and tosses his little white head back. Looking quite like a wolf, he gives out a very musical Loud   ah hooo! howl. . Girlfriend, it sounds like someone is hurting the little guy. When However, the vet tells me Max is just fine. Interesting.
  • BLUE FOCUS MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Social Media] How Digital Rewards Can Help Build Employee Buy-In #IBMConnect #IBM #SocBiz
    The session, titled “The Social Employee: Branding From the Inside, Out,” will focus on the importance of building a culture of engaged brand ambassadors who can represent their company in the digital bazaar. In our research for our book,  The Social Employee : How Great Companies Make Social Media Work  (McGraw-Hill, 2013), we learned that many people within a given organization view social adoption in the workplace in much the same way as we used to view our trips to the dentist. See what others are saying about The Social Employee and order your copy today!
  • WEB METRICS GURU  |  FRIDAY, MARCH 23, 2012
    [Social Media] GigaOM Structure DATA NYC thoughts and impressions – Web Journal
    Avoid Dead Ends in Social Analytics Roadmaps. From 0 to 60 MPH Using Social Analytics Roadmaps. Slowing down and taking the time to understand business needs and goals will help you arrive at an effective social media analytics roadmap. Five Tips for Tackling Social Media Measurement. Experts discuss how best to measure our efforts on the social Web and other digital channels. In this Point/Counterpoint debate, social media analytics expert Marshall Sponder argues that Klout is no measure of anybody’s influence.
  • BRASS TACK THINKING  |  TUESDAY, AUGUST 3, 2010
    [Social Media] Offer or Sell?
    link] Socially Popular Good stuff! link] Linzstar | Social Media Management | Ghostblogging | Indianapolis IN [.] link] How Social Media can make your company money | @JeremyMeyers dot com [.] is a repost of a comment I left on Tamsen McMahon and Amber Naslunds amazing blog BrassTackThinking.  I highly recommend checking out anything these two [.] Shes a writer, professional speaker, community and social media strategist, and has worked with businesses of all sizes to solve business problems through better communication. Do you see a difference? What
  • CONVINCE & CONVERT  |  THURSDAY, MAY 29, 2014
    [Social Media] Are You Overlooking the Most Valuable Real-Time Marketing Strategy?
    There has been a lot of hype over real-time marketing (RTM) over the past two years and it doesn’t seem to be slowing down. I had the pleasure of speaking on the topic at Social Media Marketing World and as evidenced by the sold out room, it is a hot topic for marketers these days. Many social media practitioners are being forced into RTM tactics by leadership – they saw the success of case studies like Oreo and Arby’s and want a piece of the action. Why not make 2014 the year that your company excelled at social customer service?
  • ONLINE COMMUNITY STRATEGIST  |  FRIDAY, APRIL 23, 2010
    [Social Media] Ning is phasing out “free” and communities will die
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Ning is phasing out “free&# and communities will die April 23, 2010 in Ning | Tags: online communities , Ning If you’re one of the hundreds of thousands or even millions of people running an online community on Ning, it’s time to pull out your credit card or look for new digs. days ago This one caught my attention: Junk research, shabby journalism and social media. Do you run a network on Ning?
  • ENGAGING BRAND  |  THURSDAY, NOVEMBER 19, 2009
    [Social Media] Heart to heart - why its good to feel in business
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « When You Truly Understand Engagement | Main | The Web of Intrigue » Heart to heart - why its good to feel in business Communication has always been the lifeblood of society and the need for communication never changes. Her tool is not social media, it is her eyes than convey that emotion in a way which creates engagement. Communication is vital and social media has in many ways made communication easier.   Why?   Why?
  • WRITTENT BLOG  |  TUESDAY, JUNE 25, 2013
    [Social Media] 11.5 Amazing Content Creation Tools for Becoming a Super Blogger
    The only thing quicker than Google’s capacity for crawling and indexing content is Twitter, one of the world’s fastest-moving social media networks. Even if you’re not currently using HootSuite to manage your brand’s social media presence, the app’s automated keyword stream is a powerful content creation tool. There’s a lot of noise on Twitter, which is why it’s smart to build lists of social experts in your industry. Conferize curates leading conferences, and the content and social media surrounding these events. Probably not. Google Alerts.
  • DANNY BROWN  |  TUESDAY, AUGUST 13, 2013
    [Social Media] Why Our User Experience Should Be Determined by Data
    consumer habits : 76% access social networks, with 46% using a mobile browser versus an app; 68% access news sites, with 63% using a mobile browser versus an app; 56% watch video, with 58% preferring to use a mobile browser versus an app; 41% read/access blogs, with a whopping 75% using a mobile browser versus an app. applaud the guys over there for what they’re trying to do for bloggers, but I’ve been finding – both myself, and with other bloggers I talk to – that Triberr is referring less traffic, and simply adding to social proof. Here’s why.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 3, 2011
    [Social Media] Content-Marketing Guidelines to Ensure Success
    Use social media to build relationships and distribute your content - other than the traditional ways of getting your story out, use social to inform and engage your customers and target audiences. Marketing Tips Social Marketing Traditional Marketing content is king content marketing content marketing guidelines marketing tips marketingprofs.com roy youngWe’ve all heard the expression “Content is King.&# Although we all know it sometimes, we may not practice it. Develop different content for different audience segments. What are you doing?
  • BLUE FOCUS MARKETING  |  SUNDAY, APRIL 12, 2015
    [Social Media] Is the Chief Learning Officer the Executive of the Future? @Tom_Peters @jhagel Insights by @mnburgess #SocBiz #HR
    We are moving into a new phase of social business adoption. Organizations have accepted the need for adopting social processes and activating social employees around new organizational tools and philosophies. As we demonstrated in our best-selling book The Social Employee (McGraw-Hill, 2013), such an undertaking extends to every element of a business—fundamentally changing organizational structure and communication hierarchies. So if we’re talking about adopting LMS systems and creating comprehensive social learning programs , who’s going to lead it?
  • CONVINCE & CONVERT  |  SATURDAY, JULY 14, 2012
    [Social Media] One Social Thing Wrapup – Week of July 9
    Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. One Social Thing – 7.9.2012 [see the SlideDeck]. Thousands of People Get One Social Thing. Jay is the founder of [link] and host of the Social Pros podcast. Thanks!
  • ENGAGE  |  FRIDAY, APRIL 1, 2011
    [Social Media] I Stream, You Stream
    Related articles Super Sad True Love Story by Gary Shteyngart – review (guardian.co.uk) Super Scary Dystopian Nightmare: Gary Shteyngart’s satire delivers [Book Review] (io9.com) If you liked this, try: The Lifespan of Social Media Content (Or, the Fish, the Stream, and the Shore) The Physical Fitness of Content Me Data, You Jane. G ary Shteyngart’s recent best-selling novel, “Super Sad True Love Story,” is set in an absurdly distopian but sadly plausible future where the information age has reached maximum insanity. Talk about your niche programming! Gots muffintop?”
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JANUARY 25, 2012
    [Social Media] SEO Made Simple – And It Really Can Be Simple
    External links to your pages can help as can social media mentions. You can increase a page’s ranking by building inbound links and by gaining social media mentions. The real key to ranking well is to create content that others find useful, that others will reference on their sites (inbound) links, and that people will discuss on social media sites (social media mentions). Search engine optimization (or SEO) is often made out to be some strange and scary beast that only professionals dare go near. In reality, SEO is a tame beast.
  • GEOFF LIVINGSTON  |  FRIDAY, FEBRUARY 18, 2011
    [Social Media] A Better Social Web Exists
    A better social web exists. Today, this social web isn’t popular, instead it has fascinating small pools and eddies of action and meaningful dialogue. But this can be The Social Web, a place better than a popularity driven attention sphere focused on the best looking unicorn (Bieber or Kardashian, take your pick). Rather than dismissing social media ‘s incredibly empowering capability in the hands of the Fifth Estate, the better social web seeks to increase online literacy for Everyone using these tools. It exists within each of us. Maybe.
  • IT'S JOSIP NOT JOSEPH  |  MONDAY, SEPTEMBER 13, 2010
    [Social Media] “We Aren't Sissies”: The Tales of Gen-Y Men
    All of this is something of which even social media is largely effecting. Home It’s Josip Archives Let’s Talk The Word on the Web “We Aren’t Sissies&# : The Tales of Gen-Y Men Written on September 13, 2010 by Josip Petrusa 0 Comments Tweet Share 1 save Of the many changes Gen-Y has brought to our society, the transformations of men in this demographic has slightly gone un-noticed. Apparently, the traditional man is drastically different for their Gen-Y counterpart. type of man that, in the eyes of man, needs to harden-up. Let’s face the facts, it’s about money.
  • DANNY BROWN  |  TUESDAY, FEBRUARY 24, 2015
    [Social Media] The Smoke and Mirrors of the Self Publishing Game
    The Smoke and Mirrors of the Self Publishing Game originally appeared on Danny Brown - there's more to life than social media - all rights reserved. T his is a guest post by Jenn Grainger, and is taken from her awesome comment on my recent post about your best work. This isn’t a post about sucking eggs. If you do want to do that, you can find some tips about doing so here. Instead, this is a post for people who have a good book in them, but aren’t so sure about navigating all the smoke and mirrors that can come with self-publishing. Or join communities. The book?
  • SOSHABLE  |  THURSDAY, MARCH 14, 2013
    [Social Media] Pinterest Has New Analytics!
    Businesses are always clamoring for more analytics tools from the services they use, and now Pinterest is delivering an interesting new tool, sure to be a boon for any  SEO company  smart enough to invest in social media. We can only hope that social media sites continue to give us the analytics data that allows us to tailor our content to what people like, making the social experience more pleasant for everyone! Social NewsSuccessful marketing requires the ability to track and analyze and deduce, it’s what makes the industry exciting.
  • SOCIAL WAYNE  |  SUNDAY, AUGUST 29, 2010
    [Social Media] Blog Confessional: Seven personal career mistakes to avoid and the lessons I learned from them
    Besides Dave and Gary are two of the smartest guys in the startup social web space. Before the “social media” bubble really started to bust and Mashable was a growing tech blog. started spending more time on Twitter and other social networks and soon after realising that was a mistake I launched SocialWayne.com in 2007 and have been blogging constantly ever since. Not having the Social Media Business Forum Conference in 2010. In 2009 OurHashtag held a very successful social media conference in Durham, NC. flickr photo By griffithchris.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 8, 2015
    [Social Media] Why Influencer Marketing is Creating Huge Returns for Businesses
    This could be because social media users tend to be more affluent and more likely to recommend products to family and friends. Digital Marketing case studies channel strategy influencer analytics influencer marketing influencer metrics marketing strategy social influencer case study Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson. majority of marketers believe that influencer marketing attracts higher-quality customers to their business.
  • WEB METRICS GURU  |  TUESDAY, MARCH 15, 2011
    [Social Media] Davos Debate – Paul Holmes vs. Marshall Sponder on the New PR vs. New Marketing (Analytics)
    Paul Holmes’ initial opponent, the marketing expert Garett Johnston, could not come to the picturesque Davos Klosters, yet Marshall Sponder, blogger at WebMetricsGuru.com, was quite ready to take over and debate from the point of view of socila media metrics and web analysis. Paul Holmes: “The social media proved they can overthrow governments. I debated Paul Holmes last month while in Davos for the On The Top conference; while some videos have appeared, those that pertained to our debate haven’t ( then again, it was 2 hours long ).  
  • PUSHING SOCIAL  |  THURSDAY, JANUARY 9, 2014
    [Social Media] How to Nurture Your Tribe and Spark Mini-Movements
    Right now your reader is trying to decide who to listen to.  It’s easy to assume that they are rationally evaluating a short list including you and your competitors.  So I might think that you are choosing from a list that includes Social Media Examiner, Convince and Convert, Sales Lion, and Copyblogger along with Pushing Social. You might have noticed that I added a tag line to the top of Pushing Social. Understand that Pushing Social is a media company so I need to produce this much content. Think about it this way. wish that were the case.
  • CONVINCE & CONVERT  |  SUNDAY, APRIL 1, 2012
    [Social Media] Fight Premature Monetization – Add a Second Step to Your Content Marketing
    Gary Vaynerchuk often warns against the “ 19 year old dude move ” – when over zealous businesses try to close the deal on the first social media transaction. There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That Assume your readers came in cold from search or social media. Sideraworks (see the amazing e-book on social business written by my book spouse Amber Naslund , and Matt Ridings ). Lightweight.
  • KIKOLANI  |  FRIDAY, SEPTEMBER 20, 2013
    [Social Media] Fetching Friday – 23 Marketing Links
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Have you signed up to learn about the art of promoting a single piece of content for an increase in traffic, engagement, and social shares ? Social Media / Social Networking. Ways to Use Embedded Tweets to Help Your Business – 6 ways to use embedded tweets to enhance your content, drive engagement and establish social proof. Added Bonus for Blog Post Promotion Students! Featured Posts.
  • SPIN SUCKS  |  MONDAY, JANUARY 10, 2011
    [Social Media] The (Wrong) Image of the PR Industry
    It begins by giving the history of the more than a century of the industry’s “spinning&# and ends by discussing the value of social media in our communication efforts (“the PR men are in danger of believing their own spin about the opportunities the online world will bring&# ). So, other than standing up for our morals and values, not working with companies we don’t believe in, and continuing our own industry branding efforts, what are we going to do about this perception we’re fighting, not only with corporations, but also in mainstream media?
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 15, 2012
    [Social Media] PRSA Response to PR Definition Criticism
    crowd-sourced approach seemed to be an appropriate methodology, given the affect social media is having on our profession, and the increased participation in their favorite brands and companies that people expect today. Today’s guest post is written by  David C. Rickey , chair of the PRSA PR Defined Task Force, in response to Redefining Public Relations by Gini Dietrich. With the release of the three final candidate definitions for public voting, and with the winning definition to be adopted by PRSA, more strong opinions now are being expressed. You hate them. Public. Build.
  • SOCIALNOMICS  |  WEDNESDAY, APRIL 17, 2013
    [Social Media] Article marketing the true competitor for online marketing
    No doubt, other means of marketing your articles including online marketing too exist and people have been trying various strategies including email marketing, sharing through social media websites and word of mouth to promote their services and products. This in no way is possible with other means of online marketing as sharing through social media or email marketing. You will be able to increase the reach of your business effectively, as such people rarely care for joining an email list or checking out social media websites for buying a product.
  • SOCIALFISH  |  MONDAY, MAY 21, 2012
    [Social Media] Why Scoring Member Engagement Matters, Part 1
    At another time, the goal may be to grow social media, so member engagement on Facebook or Twitter may trump event attendance. Here’s the latest post in our “INDUSTRY INSIDERS” column. Every Monday, we’ll be bringing you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. All of them are  smart and savvy bloggers, and we know you’ll enjoy what they have to say! Introduction and Overview. Select Key Performance Indicators.
  • TWIST IMAGE  |  FRIDAY, APRIL 29, 2011
    [Social Media] What The Next Five Years Will Be About
    One of the reasons I still enjoy the conversation and debate about the efficacy of Social Media marketing is that the majority of brands that struggle with ROI are comparing it to traditional push advertising instead of treating it as an opportunity to have real interactions between real people. We have the new media channels and platforms. new media. social media. social media marketing. The next five years will be about direct relationships. and the brand has no direct relationship with the consumer. How do you win? today. It is. apple.
  • PUSHING SOCIAL  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Social Media] 10 Characteristics of a Spectacular Blog
    Remember, blogs, social media for that matter can’t help a business without a great product, business model, or customers. They refused to promote via their social channels (Twitter, Facebook, and LinkedIn). Take a step back from your blog for five minutes.  We are going to try our best to evaluate your blog and pinpoint a few areas you can improve. Specifically, we’ll race through 10 specific characteristics that define a spectacular blog. spectacular blog in my opinion, is a blog that achieves the publishers goals. Business blogs deliver customers. This is a mistake.
  • THE BLAKERY  |  THURSDAY, NOVEMBER 29, 2012
    [Social Media] Though tech makes media experience perfect, the story of imperfection gains popularity
    We’re getting close to putting the actual imperfect “reality” into media. As a result of an increasingly transparent world thanks to social media, the fabric of our culture is shifting. With reality shows and social media, we’re seeing less of a focus on being perfect, and more of a focus on what it is to be human–what it is to be imperfect. branding Customer Engagement Strategy advertising brand story content holidays imperfection martin lindstrom media storyWe’re seeing more scripts about imperfection. image source.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 9, 2013
    [Social Media] From a Marketing Perspective, What Keeps You Up at Night?
    One of my biggest challenges is to keep up with our social media activities. Marketing Tips Social Marketing Traditional Marketing marketing challenges marketing nightmares marketing prioritiesI know we’re all faced with many challenges in our daily grind, but if you had to name just one thing that keeps nagging at you from a marketing angle, what would it be? Even though I’ve been doing it now for almost 3 years, it’s labor intensive and I always seem to run out of time even after I’ve delegated some of the activities off to other associates.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, OCTOBER 29, 2012
    [Social Media] What Produces The Results Matters Most
    Now “ numbers ” are attracting attention to social media. “It isn’t the numbers that matter rather it is the meaning in the numbers that matter most.” ” Business managers  focus  on things they can measure. Income, expenses, worker productivity and process variation consume peoples attention. Everyone seems to be consumed with numbers. Many people fail to consider some of the most important issues that truly drive a business besides the numbers. Subsequently everyone wants BIG numbers. When asked “What are such things which you cannot measure?
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, SEPTEMBER 9, 2010
    [Social Media] Following Sell-ebrity Sects?
    Waiting in the grocery store checkout line, there is never a shortage of glossy media about the sex lives of Celebrities. Sellebrity Sects refers to a set of rules or principles set out as different from the rest and used for the specific purpose of liberating you from your values; your time value, social values, financial values, even your family values. Social media is introducing a host of new Sellebrities peddling some object designed to fortify their credibility, usually a book tour, keynote address, “Reputation”, social currency, or an A-list client.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 26, 2010
    [Social Media] 6 Tips When Talking to the Media
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services 6 Tips When Talking to the Media Your knowledge about your business, your niche and your industry is a great asset to your company and that knowledge is often sought after by industry media. Interaction with the media benefits both parties. Prepare – It is important to be prepared when you speak to the media. Responses to 6 Tips When Talking to the Media Dave says: August 27, 2010 at 3:10 pm Excellent list.
  • SOCIALFISH  |  WEDNESDAY, FEBRUARY 27, 2013
    [Social Media] The Keys to Effective Communication
    The print media—newspapers and magazines—used to be a good general way to reach large numbers of people, but people under the age of 30 tend not to rely on the print media for their information as much as previous generations.  If you want to reach members of that generation, social media might be the better approach to take. This is the latest guest post from Steven Worth of  Plexus Consulting. ——————-. It is an old lesson—saying something is not the same as being heard.  Content of course is important.  Potluck
  • JACOB MORGAN  |  WEDNESDAY, JULY 30, 2014
    [Social Media] Privacy is Dead and We Killed it
    Is it even possible to do so? I’ve just talked about social media data above but what about your health records, browsing habits, purchases, financial data, or employment information? Although some of these forms of data might be considered to be more secure than others many social media users are actually publicly sharing this information online on their Facebook pages, Twitter accounts, Instagram photos, Foursquare check-ins, Linkedin profiles, or anywhere else you can think of. What gives? Are we too far over the line to head back to the other side?
  • CONVERSTATIONS  |  SATURDAY, JULY 31, 2010
    [Social Media] Reflections and Reviews of Julys Gone By
    If I Were a Laundromat: A Social Media Perhapstory. At the turn of the calendar, let's revisit some posts from this and past Julys: July 2010. Your RSS Feed is Part of Your Display Merchandising. Time, Time, Time - See What's Become of My Blog. Creating Ripples and Leaving Bread Crumbs. Don't Let Your Proficiency Become Your Deficiency. July Past. Brunch n Brains: The Art of Listening (TED video) - July 2009. YouTube Blocked? Try Zamzar or KeepVid - July 2008. Google as a Librarian - July 2008. The Future of Education: Send the Lecture Home - July 2008. July 2007. July 2006.
  • GEOFF LIVINGSTON  |  WEDNESDAY, APRIL 11, 2012
    [Social Media] Instagram Acquisition Brings Bad.com Flashbacks
    No matter what impact the Instagram deal has on my personal social media (and even on the fledgling network), what is becoming clear is [.]. You probably thought my Instagram post would be about the evils of Facebook, but instead I wrote a post with Jennifer Leggio on Forbes about how to survive a tech bubble. Reality.com acquisition bubble burst facebook Instagram Jennifer Leggio mediaphyter
  • SOCIALNOMICS  |  TUESDAY, DECEMBER 27, 2011
    [Social Media] Social Marketing: The Spokes to the American Cancer Society Hub, Interview with Karen Rose
    I recently connected with Karen Rose, Social Media Strategist for the National Home Office of the American Cancer Society (ACS), based in Atlanta, GA, as part of our interview series on effective use of social media in driving thought leadership, awareness and lead generation. Besides their National Home Office, there are 12 regional divisions of ACS, each managing their social marketing independently, with social media agendas and strategies of their own. With such deep and engaging presence, I asked Karen to share some of ACS’ social successes. 
  • CONVERSTATIONS  |  FRIDAY, FEBRUARY 27, 2015
    [Social Media] Does Your Small Business Need a Mobile App?
    Even though social media is a relatively new medium and many small businesses have just started exploring the potentials of Facebook and Twitter, the competition is steep here. Besides, making a purchase is not the reason why users are on social media. They socialize there and promoting your business there needs to be much more strategic. Written by Jaykishan Panchal Do you think mobile apps are only for big name brands such as Amazon or Walmart? You cannot be more wrong, if you think so. Mobile apps are becoming integral part of almost all businesses.
  • SOSHABLE  |  MONDAY, OCTOBER 17, 2011
    [Social Media] Data Visualization Makes Knowledge Beautiful, Powerful
    One of the first questions that people ask when we discuss our social media services is “why should we use infographics?” ” As our partners at Column Five Media say, “Data Visualization communicates information to a large audience. Here’s a quick view of the answer: Featured Infographics Social Freshness data visualizations infographic motion graphicsKnowledge is power, but how do we make knowledge powerful?” ” Their answer (and we agree) is through data visualizations. Still, what does it all mean and how does it work?
  • SOCIALNOMICS  |  TUESDAY, MARCH 16, 2010
    [Social Media] Facebook Surpasses Google
    While I’ve often said that Google views Social Media as their top competition, this rapid ascent by Facebook is astounding. By Erik Qualman. The week of SXSW Interactive Conference in Austin is an appropriate time for data to show that Facebook has overtaken Google in U.S. Market Share according to recent data from Hitwise. Facebook surpassess Google in traffic in the U.S. according to Hitwise. Facebook surpassed the previous most popular site, Google, in terms of overall traffic for the week in the U.S. web traffic vs. Google 7.03%. Facebook traffic +185% vs. Google 9%.
  • DIVA MARKETING BLOG  |  MONDAY, DECEMBER 31, 2012
    [Social Media] Stories From Smaller Nonprofits: VolunteenNation
    As The Fates would have it, just as I was feeling sad that I didn't have a nonprofit to share with you, once again social media came to the rescue. She has spoken at numerous conferences throughout the nation, has a column at the Huffington Post, was honored in 2010 as a L’Oreal Paris Woman of Worth , and was recently listed on the 2012 Forbes 30 under 30 Social Entrepreneurship list. Utilizing social media tools to promote the website over 8,500 youth have found volunteer opportunities through the website, organized volunteer events, and our annual volunteer fairs.
  • MINDJUMPERS  |  THURSDAY, JULY 8, 2010
    [Social Media] Version 2 of Viral Success
    As social media marketing often shows, it’s profitable to give to get. You can read our blog post of the first film here: Thank You For Paying Your License »  Follow Sara on Twitter Similar Posts: The Social Media Revolution Video – Refreshed Version Successful Ways To Create User Involvement The Most Badass YouTube Video Ever? The concept is to thank those consumers who pay their TV license instead of hunting those people who doesn’t. It became a viral success with 1,7 million views in two weeks. Isn’t it always like that? Show appreciation.
  • CONVINCE & CONVERT  |  WEDNESDAY, JULY 10, 2013
    [Social Media] Should You Care About Instagram Video?
    Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. In this edition of The Baer Facts, I talk with  Kyle Lacy  of  ExactTarget  about Instagram video, and whether we should care as marketers. Are We Asking the Wrong Question? This is not the case. Youtube and Vimeo (and Wistia) co-exist. See what I mean?
  • ENGAGE  |  WEDNESDAY, MARCH 12, 2014
    [Social Media] Shock to the System: Content Marketing Is Alive and Well
    Social media guy and Moz co-founder Rand Fishkin and a few others wondered aloud whether content marketing had become “its own worst enemy,” churning out so much content so fast that eventually customers would throw up the white flag and simply give up. “It’s still not hard (at least in most fields) to stand out from the competition by producing something remarkable or unique,” writes Fishkin. Schaefer’s post went from content shock to shock and awe in a social media minute. Are you a believer in content shock? And then … silence. Hardly. Genuine truth. Real beauty.
  • STEPHEN P SMITH  |  WEDNESDAY, FEBRUARY 1, 2012
    [Social Media] Getting Paid for Existing vs the Great Thanksgiving Hoax
    The Weekly Letter covers topics such as: How you can use Social Media today to get more business. Business Development Productivity HBR honest metrics Ja-Nae Duane Looters and Moochers Socialism doesn't workMy Friend Ja-Nae Duane posted a link to a HBR article on Google Plus this morning: Tackling Business Problems. Integrate Your Marketing With Your Purpose We’ve talked about this since the financial meltdown. Now it’s time to do it: Unlink pay from performance. The evidence keeps growing that pay for performance is ineffective. This has been most true in the U.S.,
  • ENGAGING BRAND  |  TUESDAY, JULY 15, 2014
    [Social Media] Productivity Tips #1 -How to Save 30 Hours per Month
    The irony is that business have meetings about how social media is a time wasting activity! You know the feeling. You arrive at your desk in the morning. You look at your to-do list and then your calendar… when are you going to get some work done? What excuse can you make for not getting the action points done? You feel stressed and annoyed that if you had a clear calendar then you may actually get something done. Imagine if you had an extra 31 hours per month to do rather than talk, to think rather than hear excuses – wouldn’t that feel great. 31 hours!…
  • TWIST IMAGE  |  THURSDAY, MAY 16, 2013
    [Social Media] The Truth About Advertising In 2013
    This doesn''t mean that it''s not important, creative and a part of our lives, but this quote from the famed Mad Man speaks to the reality of a media saturated world. and this quote comes at us long before the Internet and social media made it stupid simple for anyone to be a media channel unto themselves. Technology and all of the media permutations that it has created has brought us to this interesting moment in time when clients aren''t looking just for ads, but rather business transformation. What a true social media strategy looks like.
  • FIREBELLY  |  FRIDAY, AUGUST 26, 2011
    [Social Media] ESPN Bans Breaking News From Twitter
    ESPN released a new social media policy this week putting a stop to it. We want to serve fans in the social sphere, but the first priority is to ESPN news and information efforts. Once reported on an ESPN platform, that news can (and should) be distributed on Twitter and other social sites. Lots of sports fans and social media fans alike are creating a stir about the move, calling it unfair. According to an article by Garrett Downing , though, there’s no reason to panic about the corporation killing social media just yet.
  • TWITIP  |  WEDNESDAY, MARCH 24, 2010
    [Social Media] How to Get Ignored on Twitter
    Great post articulating of the common sense reality of the social facts of life on twitter. For example I used to follow this “social media expert&# and he used to follow back, then one day, he announced how he was purging everyone from his list in order to make his experience on line better. Well needless to say this “Social media expert&# completely ignored me even after one of their “buddies&# told them I was “cool&# Where am I going with this you ask? Usually seen on Twitter discussing his or her “social media expertise.”
  • MINDJUMPERS  |  FRIDAY, NOVEMBER 16, 2012
    [Social Media] Content Marketing: Dos and Dont’s [Report]
    In addition, 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing are sharing their thoughts and advices in the new report. Ekaterina Walter, Social Media Strategist, Intel, summarizes: “Content will become more critical than ever before. Report: How Social Marketing Works for Retail Brands [Report]. Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The report defines content marketing as   both “an art and a science.
  • DANNY BROWN  |  MONDAY, APRIL 18, 2011
    [Social Media] Why It’s Not Working For You
    Why It’s Not Working For You originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. People are hungry creatures by nature. Hungry to be liked; hungry to be loved; hungry to be respected; hungry to be successful. That’s good. Without hunger, we have no drive. Without drive, we have no goals. Without goals, we have no yardstick to base our success on. And so the circle comes back around. The problem is, people are more often than not getting speed hungry.
  • GAURAVONOMICS  |  WEDNESDAY, AUGUST 18, 2010
    [Social Media] Are We Becoming Digital Nomads?
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « GlobalPost Story on the Role of Social Media in the Kashmir Protests Killer Startup Idea: CrowdQuest White Label Platform for Crowdsourcing Q&A » Are We Becoming Digital Nomads? In my previous avatars, I have studied at IIM Bangalore, held senior marketing roles at the Tata Group, taught social media at Georgetown University as the 2008-09 Yahoo!
  • CONVINCE & CONVERT  |  TUESDAY, AUGUST 9, 2011
    [Social Media] Build Backlinks – 14 Easy Ways
    Let’s focus on how to build backlinks other people use to point attention toward your website via blogs, articles, social media sites, and so on. The reason is that most powerhouse social media sites like Facebook and YouTube put a small piece of code called ‘the no follow’ tag into most areas of their site. But it’ s a fallacy that all social media sites have no-follows. When it comes to Google Places, Local Listings, LinkedIn and basically all your social pages and profiles, a complete profile is much more powerful than an incomplete one.
  • SOCIAL MEDIA CITIZENS  |  TUESDAY, AUGUST 16, 2011
    [Social Media] Nearby Digital Announces Third Winner of ‘Most Liked Business In’ Competition
    Essentially, the competition is a location-focused social media competition based on rating local businesses using Facebook ‘Likes’. Nearby Digital is happy to announce Esoteria Espresso Bar , a very cosy coffee shop on Hackney Road as the third winner of its ‘Most Liked Business in Shoreditch’ competition! Although it has been a long, tiring month, it was also hugely rewarding as we met so many wonderful and inspirational people along the way, and we would therefore like to take this opportunity to say a big THANK YOU to everyone kind enough to spare us their time!
  • SOSHABLE  |  THURSDAY, MAY 2, 2013
    [Social Media] Twitter and Comedy Central Team Up for #ComedyFest
    Twitter and Comedy Central have announced that they are collaborating to bring us the first ever Social Media #ComedyFest. But from what I’ve learned working at a social media agency , Twitter is a valuable tool to use in an attempt to reach new people, build up a fan base, and go viral. I’m a big comedy fan and I can appreciate a great joke. Twitter, Comedy Station Partner For First Ever Social Media Comedy Festival. According to CBS Philly, starting this week comedians will be tweeting jokes and making videos using the Vine app for 5 days.
  • JEFF KORHAN  |  WEDNESDAY, OCTOBER 20, 2010
    [Social Media] Actions that Engage - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « QR Codes LIKE Your Facebook Page | Main | The Dalai Lama and Business » October 20, 2010 Actions that Engage The reason for taking an action is to achieve a desired result. Another great question I was asked today was whether social media marketing differs for B2B and B2C - business-to-business and business-to-consumer.  And so it is with your social media marketing.  And so it is with your social media marketing.
  • CREATIVE RAMBLINGS  |  THURSDAY, JULY 14, 2011
    [Social Media] Interview with Harold Fudge, founder of Infostripe – part 2
    In other words, how have you used social media to create a buzz about Infostripe? Cendrine Marrouat: How challenging is it for an unfunded startup like yours to successfully reach people online? Harold Fudge: We use Facebook to link stories, post updates and feature screenshots of some of our favorite Infostripes, its also been a great. Great Resources interview Harold Fudge Infostripe startups
  • WRITTENT BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Social Media] 9 Tips to Spot Amazing Article Writers
    One of the measures of the  quality of a blog post is the number of social media shares the post attracts. Search Social Media. Social media can be a gold mine if you know what to look for and how to look for it. Article writers – truly amazing ones who create content that will knock your visitors’ socks off – can sometimes be hard to come by, depending on your niche. If you’re currently on the lookout to hire an experienced, top-quality writer but can’t seem to find one by yourself, then you’re reading the right blog posts. Frequent Multi-Author Blogs.
  • PUSHING SOCIAL  |  MONDAY, AUGUST 4, 2014
    [Social Media] Sick Blog? Here Are 13 Ways To Fix It
    Then you''ve probably scoured Google looking for simple ways to get your blog back on track.  I''ve been there.  I started two blogs that failed and have had to revive Pushing Social many times.   The good news is that the common blogging problems can be grouped into 4 areas: 1. Instead of comments, focus on the time the reader spends interacting with your content, the number of social media shares, and subscriptions to your offer. Social platforms like Facebook and Google+ may be better places to interact with your audience. No Readers. No Subscribers. No Sales.
  • TAYLOR MAREK  |  FRIDAY, FEBRUARY 5, 2010
    [Social Media] Building a Personal Brand vs. an Iconic Brand
    Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Building a Personal Brand vs. an Iconic Brand February 5, 2010 by Taylor Marek You are in the midst of setting up your brand , do you setup an iconic brand or a personal brand ? The same idea holds true for bloggers, podcasters, and every other new media vocation. When he stumbled upon new media/social media, he bit into it like a bull dog and refused to let go. The initial idea was developed by Dick and Mac McDonald. Passion.
  • STEPHEN P SMITH  |  MONDAY, AUGUST 2, 2010
    [Social Media] Thoughts on Investing Your Time
    link] From BNet 23 September 2010 SilkCharm: The more I read on Digg moving from "influencer" to "mates" social network [link] the more I think this is a societal shift. …words The personal weblog of Stephen P Smith Home Thoughts on Investing Your Time August 3rd 2010 Posted at Productivity 0 Comments Time management is a common focus here, but something that is not often discussed is just what good is all this time that we are managing? What do you want to have time for doing later? Investing time in this way creates a larger picture for you to evaluate.
  • SOCIALNOMICS  |  THURSDAY, JUNE 10, 2010
    [Social Media] Apple Keynote Demo Fail
    So, when it comes to social media we need to be “human&# as a company and be comfortable in our own skin, warts and all. By Erik Qualman. Apple is an incredible story and company. Recently they had an issue with a live Demo (below). This helps reiterate that no person or company is perfect. We can take comfort in the fact that even the best of the best (Apple) occasionally stumbles. It’s comforting for Apple to know that their market cap is still higher than Microsoft.
  • STEPHEN P SMITH  |  MONDAY, AUGUST 2, 2010
    [Social Media] The 6 Keys to Perform at Your Productive Best : : …words
    link] From BNet 23 September 2010 SilkCharm: The more I read on Digg moving from "influencer" to "mates" social network [link] the more I think this is a societal shift. …words The personal weblog of Stephen P Smith Home The 6 Keys to Perform at Your Productive Best August 2nd 2010 Posted at Productivity 1 Comment Last month I was given the opportunity to get a sneak-peek at Laura Stack ‘s new book “ Super Competent &# (to be released on 9 August). I sat down with it a while back and started to read, keeping notes on the parts that struck me.
  • SOCIALFISH  |  THURSDAY, OCTOBER 18, 2012
    [Social Media] [CASE STUDY] Is it worth paying to promote Facebook posts?
    This is a guest post by Chad Davis, Social Media Director at the National Association of Home Builders, a recent SocialFish client. He kindly updated us on recent progress related to Facebook testing, and we thank him for allowing us to share this great info here on the blog. ———————— In the wake of Facebook’s recent decision to begin limiting the reach of posts from Brand Pages , NAHB decided to run a test to see what Facebook’s suggested $100 fee would get us. First, some background. Have you tried this?
  • KYLE LACY  |  TUESDAY, MARCH 8, 2011
    [Social Media] An Introduction to RSS Feeds
    If you’re like many Internet users, you probably have a series of regularly updated sites that you visit each day – blogs, news sites, and social media hubs being chief among them. Promote your RSS feeds through social networking sites such as Facebook and Twitter, and include links to both your feeds and the dedicated RSS page on your site. powerful content syndication tool called RSS is revolutionizing the ways in which these sites present their content, as well as how online browsers receive this content. An Introduction to RSS. The First Thing You Should Do.
  • GEOFF LIVINGSTON  |  WEDNESDAY, AUGUST 29, 2012
    [Social Media] The Rise of Dynamic Content
    Dynamic content harnesses database marketing to serve unique content to people based on a wide variety of factors, including their sales history, social media preferences, historical content preferences, and prior interactions with the company. 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns (Forrester). Today’s release of Hubspot 3 marketing automation software at the Inbound Conference marks the rise of dynamic content, a method of customizing the way individuals view content, images or actions.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, NOVEMBER 26, 2012
    [Social Media] Who Will Manage The Digital Risk & Rewards?
    Big data, identity theft, reputation risk, intellectual property loss, confidentiality and anything that represents “data and media” has become the new list of growing but deadly risk of the digital era.  In response to the increasing dependence on digital technologies and associated risks, the US Securities and Exchange Commission (SEC) issued disclosure guidance, which recommended that public companies disclose, among other things, digital risk. Aon, Marsh and Willis, the dominate worldwide brokers, are all using some form of social marketing.
  • IMAGINE YOUR REALITY  |  TUESDAY, DECEMBER 28, 2010
    [Social Media] What I’m doing to get ready for 2011
    My goal, with those calls, will be to set up meetings so I can make proposals and get new clients. 5. I’m continuing work on my next social media book. I’m not going to write yet another blog post about setting goals vs resolutions or tell you why you should be working on your business now during a lull time. There’s other blogs that will tell you that. Instead I’ll tell you what I’m doing this last week of 2010 so I can be ready for 2011. These are just a few things I’m doing over the course of this week.
  • TWIST IMAGE  |  WEDNESDAY, NOVEMBER 23, 2011
    [Social Media] The Mobile Imperative
    often lament this moment in time as being one where us Marketers are trapped in media purgatory. If you think that most brands still struggle with the Web, e-commerce and Social Media, I'm proud to state that I think mobile - and how it will connect us - will make everything else look like a joke. media channel. media purgatory. social media. There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. It's not heaven. brand.
  • TWIST IMAGE  |  SUNDAY, DECEMBER 11, 2011
    [Social Media] The Value, Cost And Time Of Creativity
    long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. media hacks. online social network. social media 101. social media marketing. Episode #283 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #19.20 of Across The Sound. Enjoy the conversation. ad age. blogging.
  • NET-SAVVY EXECUTIVE  |  FRIDAY, JANUARY 21, 2011
    [Social Media] Hidden Costs of Listening Silos
    recently talked with someone whose company has social media responsibilities divided among several executives. If you're interested, call me at +1 919 414-1043, or visit Social Target for more information. First, listen. Listen first. First, listen. Getting redundant yet? Is that also the way you've set up your own listening activities? Each has a listening arrangement in place: one has an internal team, and the others have outside agencies doing the work. The kicker? All of them may be using the same platform. How many times do you pay for the same software? Strategy
  • BILL HARTZER  |  MONDAY, MAY 18, 2015
    [Social Media] Interview With a Small Business Owner Crushed by Google
    Bill Hartzer: Do you use any other media/social outlets to market your business? Of course, I use Facebook , Twitter , LinkedIn , Google Plus as well as more traditional offline marketing methods. I am working toward doing a much more intensive social media marketing campaign to go along with the marketing done with Google, Bing, Yahoo and other online resources. Also, on the other search engines, social media and other channels as they are important as well but they can’t replace the eyes I get from Google. If so, how has it suffered? It’s not.
  • SOSHABLE  |  TUESDAY, SEPTEMBER 20, 2011
    [Social Media] Digg Newsroom Beta May Just Be Enough To Regain Relevance
    Over the last year since the launch of version 4, Digg has faced challenges in regaining its relevance in social media. It has seemed at times as if Digg may go the way of MySpace, Propeller, and Yahoo Buzz – social sites that were once big news but failed to adapt to a changing social sphere. If it’s as successful as they hope, it could mark the shift that the site has needed to get back to the top of the social news game. Newsrooms analyzes “social signals” from Facebook and Twitter to help surface content. Traffic is down.
  • DIVA MARKETING BLOG  |  SUNDAY, JUNE 10, 2012
    [Social Media] Interview with Geoff Livingston Author of Marketing In The Round
    In his third book, co-authored with Gini Dietrich , the focus is on  integrating traditional and new media marketing elements  and breaking down those stifling internal silos. Geoff Livingston:  When Gini Dietrich  and I focused on multichannel integration, our logic centered on delivering ROI and outcomes for social media. So much of today’s conversation is about how marketers can get results from social. Geoff Livingston: Without question, it’s understanding the modern stakeholder’s media experience. . both traditional and social media. etc. .
  • SOCIAL MEDIA STRATEGERY  |  WEDNESDAY, MAY 12, 2010
    [Social Media] Reverse Mentoring is All About Screwing in the Lightbulb before.
    Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Reverse Mentoring is All About Screwing in the Lightbulb before Flipping the Switch Wed, May 12, 2010 Best Practices , Personal The following is a guest post by Shala Byers.  Image courtesy of Flickr user remography When I first started my foray into Social Media there were two kinds of people—those who proselytized Web 2.0 Managing Your Time While Managing Your Social Media My Gov 2.0 Government 2.0
  • MINDJUMPERS  |  THURSDAY, OCTOBER 6, 2011
    [Social Media] We Are Looking for a Content Manager
    Before heading for the white slopes in Val Thorens, the Content Manager will go through a three week training at Mindjumpers where the person will be trained in communicating in social media, community management, producing content and getting insight into the Coca-Cola brand. Similar Posts: The Social Marketing Roadmap [Infographic]. Tweet. Mindjumpers is looking for a Content Manager that will be working on Coca-Cola Ski Hotel in Val Thorens. The Content Manager should be an excellent communicator and have skills in photography and producing video content.
  • WRITTENT BLOG  |  THURSDAY, MAY 23, 2013
    [Social Media] 10 Great Advantages of Outsourcing Content Creation
    Many writing firms are also proficient in social media, meaning they can help you craft a strong social media marketing plan and create share-worthy content and calls to action. If you’re debating between outsourcing content creation and getting it all done in-house, you have to know the pros and cons of each situation to make the best decision for your investment. Consider these advantages of using an article or blog writing service to help you create the unique content your customers love. Original Image Credit:  radixpower/photobucket.com. 1. Why or why not?
  • KIKOLANI  |  THURSDAY, MARCH 17, 2011
    [Social Media] Fetching Friday – Resources Mashup & How to Help Japan
    ­­This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, online business, SEO & social media and how to help Japan on kikolani.com. Top 13 social media ranking factors for SEO – if you’re hoping to rank better in search engines using the power of social media, here is an idea of what Google and other major players are looking for. Living Social is giving $5 for every $5 that you donate through them to the American Red Cross Japan Earthquate and Pacific Tsunami Fund. Related Posts.
  • IDACONCPTS  |  MONDAY, NOVEMBER 29, 2010
    [Social Media] Visitors and Readers: Which Are Which and How Do You Please Them?
    You interact with them, and that is what makes the relationship between you and them so crucial to the social experience of blogging. This is a guest post by Annie Wallace, momtrepreneur and social media junkie. If you have a blog you may assume that anyone who comes is a reader of your site. But that is a common misconception, and only some of those who come to your blog will be readers, and the rest will be visitors. You may wonder if there is really a difference, but there is and the distinction is an important one. So, what is the difference? Email this to a friend?
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