Janet Fouts

MAY 13, 2012

We tend to create the social media presence for our businesses in an organic fashion, which is the natural way to grow relationships right? The problem is; as you explore new tools and meet new people who invite you to join them on other networks, your messaging and your social media presence overall can easily get confused.

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Social Media Fashion eBook Meeting 131

Janet Fouts

MAY 8, 2012

I talk to nonprofits about various aspects of social media just about every day. They get the relatively manageable expense of leveraging social media to raise visibility for their nonprofit, find funders, advocates, and volunteers when compared to more traditional marketing channels. Two things are the biggest issues.

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Social Media Team Social Networking Issues 132

Janet Fouts

JANUARY 14, 2013

I’ve gotten quite a bit of great feedback on my last post, the 5 traits of the social sales person. The post really seems to have struck a nerve with a lot of people, even though it barely touches the surface of how sales people can use social media to get more business. Of course that’s a lot of the feedback I got.

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Social Media Class Consultant Course 144

Janet Fouts

SEPTEMBER 22, 2010

The number one question I get about social media is: “How can I do all this social media stuff and still get my work done?&#. I mean, OK, I confess I spend all day attached to social media like an IV but that’s my job. You need a social media efficiency strategy.

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Janet Fouts

AUGUST 13, 2011

Most businesses are now well aware of the benefits that using social media can bring, such as driving sales, getting customer feedback, building brand awareness and more. However, the majority are still only focusing on major social networks such as Facebook, Twitter and LinkedIn. Read below for more info.

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Social Media LinkedIn Banking Social Networking 134

Janet Fouts

FEBRUARY 27, 2013

The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. Writing for the MediaBistro’s 10,000 Words, Lauren Hockenson might have summed it up best when she wrote about three takeaways , “Never underestimate the power of social media to become a megaphone for a cause.”.

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Social Media Survey Loyalty Apple 142

Janet Fouts

JULY 26, 2010

I’m sick and tired of social media and I don’t want to talk about it! Harsh words for somebody like me to hear since social media is interwoven pretty tightly in our lives these days. She went on to rant about how social media was ruining her life. So we decided on a little experiment.

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Social Media Yammer iPhone Embedding 145

Janet Fouts

AUGUST 14, 2016

With social media marketing, we are still trying to be heard above the competition and we do repeat ourselves a lot to ensure that, but the content of the message has changed.

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Social Media Marketing Content Tips 75

Janet Fouts

FEBRUARY 19, 2017

Some tips to take a mindful approach to how you are using social media, saving time, sanity and raising your productivity level.

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Social Media Tips Products 95

Janet Fouts

MAY 19, 2016

Social media is slowly becoming more social. That initial urge to have more "friends" than anyone else is fading as we realize the consequences of connecting for the sake of numbers and perceived influence.

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Social Media Influencer Social Capital Facebook 86

Janet Fouts

SEPTEMBER 6, 2016

Image sharing is a huge part of social media, before you eagerly use images you've found, be aware of the copyrights and laws that may apply, and what to do about it.

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Social Media Tools Tips 70

Janet Fouts

SEPTEMBER 15, 2010

If you’re interested in the social media channel for your business you should check this out. My posts are now included in a new topic hub focused on social media called Social Media Informer. Tags: Social Media in Action blogging Social Media.

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Social Media Upcoming WordPress Conference 132

Janet Fouts

DECEMBER 10, 2013

Corporate Social Media Facebook social business Twitter strategy Twitter' Now that it has reached huge numbers of carefully segmented users it could be an advertisers dream. do we really expect not to have to pay for it? So I ask you, is business seeing the value in community enough to put our money where our mouths are?

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Social Media Small Business Startup Communities 150

Janet Fouts

MAY 17, 2011

Public Relations is a changing field and it can be a challenge to manage and control corporate messaging in these times of lightning fast responses and broad data dissemination through social media networks. You can’t control social media so you’d best learn to understand how to work with it instead of against it.

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Social Media Sample Samples Social Networking 115

Janet Fouts

AUGUST 29, 2011

I get a ton of requests for a “social media plan&# and then once I start to talk to the client it turns out what they really want is a magic black box from which they can pull a big red button. When they push the button they will have instant social media success. I’m a social media coach not a magician.

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Social Media Resources Course Social Networking 144

Janet Fouts

MAY 30, 2012

First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. With the recent hoo-ha about brands abandoning Google + pages for Pinterest , I reached out to my network to ask some top social media practitioners what they thought. OptimizeBook.com.

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Google Social Media Sentiment Conversation 133

Janet Fouts

JULY 20, 2013

A social media coach quitting Facebook? When I wrote my first book, “ Social Media Success! I wrote 3 more books on social media after that one came out, so now what, create a page for each book? I can build my brand quite well without a Facebook page with my other social media accounts.

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Social Media Facebook Energy News 150

Janet Fouts

JULY 19, 2011

Social media engagement does not happen by accident. Social media is work. Social media done wrong is just as bad for your brand as traditional media gone wrong, except that the negative news flies faster in social than it it ever did before. It does not do itself. It’s good work.

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Social Media Energy Authentication Engagement 123

Janet Fouts

FEBRUARY 16, 2012

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. If they’re not up to speed on how to use social media they won’t adopt.

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Janet Fouts

APRIL 18, 2011

Listening is the most important part of any social media strategy. Thing is, effective social media listening isn’t as intuitive as it may sound, and some never really get the value of it until I can show them cases. Lots of people sign up for one of the amazing social media listening platforms like Radian6.

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Social Media Attensity SM2 Radian6 136

Janet Fouts

JULY 28, 2011

There seems to be a tendency for people to want to fit in in social media networks. This is natural in any social group, but sometimes it’s more like high school. But if what you want to do with your social media presence is to be noticed, for your brand to stand out? Then this could be the wrong approach.

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Janet Fouts

SEPTEMBER 5, 2011

Is social media really good for my business or is it just a time waster?? Social media is what you make of it. If you really want to use social media for your business then you need to stay focused on what your goals are. Can social media be a black hole for your energy? It’s both.

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Social Media HootSuite Energy Applications 127

Janet Fouts

DECEMBER 14, 2011

You’re happy in your company, so why build a personal brand through social media? You’ll find a community of other people working in that very same space participating in social media somewhere. Look to your corporate social media guidelines to see how best to proceed. About your brand.

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Company Social Media Policies Guidelines 148

Janet Fouts

NOVEMBER 3, 2010

If you read my blog very often you know that I love to teach people how to get the most out of social media. Hello, I’m a social media coach…) Whether it’s in groups, bootcamps,webinars, one-on-one or right here on my blog, this is my passion. Think of it as a mini social media coaching session.

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Social Media WordPress Class Training 135

Janet Fouts

MAY 11, 2011

People who want to use social media to advance their professional reputation, attract business or build a brand often struggle with deciding where the line is between personal conversations and professional ones. If you’re using social media for your business, know this. Take my friend Shelly Kramer for example.

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Social Media Trends Reputation Authentication 137

Janet Fouts

APRIL 8, 2011

I get asked a lot how one should choose a social media coach or consultant and my answer is always the same. Talk to their clients and look at their own social presence online. It doesn’t matter what your score is on any one resource.

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Radian6 Klout Social Media Hubspot 118

Janet Fouts

OCTOBER 25, 2010

One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&# Rather than go into yet another social media metrics debate let’s pretend for the sake of argument that you’ve already set up one or two social listening tools.

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Social Media Data SM2 Radian6 132

Janet Fouts

FEBRUARY 26, 2015

Here are a few tips to make the time you spend working on social media marketing tasks, and your entire day, more useful to everyone. As a bonus, you’ll be more focused and engaged with the conversations you have on social networks, increasing your effectiveness. Doesn’t your job?

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Social Media Marketing RSS Study 70

Janet Fouts

FEBRUARY 18, 2011

They dive into some of the tough questions around social media like&# Who owns this stuff?&# and the need to establish social media guidelines and roles for the players so it’s easier to get everybody on board and knowing what they should be doing.

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Social Media Microsoft Transportation Applications 137

Janet Fouts

JANUARY 16, 2011

With social media networks you have a world of opportunities to reach out and create relationships with people who actually want to talk with you. When you ask them about a subject they are passionate about, you tell them you actually care what they think and you respect their opinion. Even if you don’t agree with it.

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Social Media Class Sports Conversation 134

Janet Fouts

JULY 24, 2011

As the news reports came in through social media and traditional press I think we were all mesmerized by the tragedy. Let me first say that I am shocked and horrified by the events at Utøya. My heart goes out to the family and friends of all on the island, and I cannot imagine what they must be feeling right now.

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News Social Media Social Networking Google 112

Janet Fouts

JANUARY 27, 2011

Like Momentus Media’s application it can be quite revealing to see how it scores your friends and competitors and even compare them through a nifty drag-and-drop interface. Klout is all about identifying influencers on particular topics through their social media presence.Want to know the most influential colleges on Twitter?

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Klout Brands Social Media Postrank 138

Janet Fouts

FEBRUARY 4, 2012

I doubt you could have missed it by now, but just in case; Tuesday evening the story broke that the Susan G Komen fund pulled support from Planned Parenthood across the US. Rumors abound as to why they did it.Some say it was politically motivated.

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Attensity Social Media Policies Sentiment 126

Janet Fouts

JANUARY 20, 2017

We may not always agree, but if we respond with negativity we're driving the conversation down a rabbit hole it may not recover from.

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Social Media Conversation 70

Janet Fouts

MARCH 23, 2011

So you built a new blog , set up a Facebook page and started tweeting and STILL you’ve got virtually no friends? You’re not alone. It used to be that a tweet would be noticed by your friends and shared fairly quickly. That was before there were 90 million tweets per day and 60 million Facebook status updates a day.

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Social Media Insurance Questions Social Networking 148

Janet Fouts

NOVEMBER 6, 2016

Bring your social sites up to date with a quick review to be sure of a Happy New Year!

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Social Media Review Sites 70

Janet Fouts

SEPTEMBER 26, 2021

Follow Mark on Social media: Twitter. Followers also find Mark’s advice in Entrepreneur, Inc., Forbes, and many other publications. An in-demand speaker, Mark was named one of Inc. Magazines’ Top 100 Leadership Speakers. Linkedin.

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