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  • IMAGINE YOUR REALITY  |  TUESDAY, DECEMBER 14, 2010
    [Social Media] Why it’s important to reward new clients
    My first book on social media recently came out and I realized that one of the functions my book could serve was as a gift or reward for new clients. customer service client rewards social media coach Taylor EllwoodIf I get a new client, I can give my book to that client as a way of saying thanks for becoming my client. The cost for the book is easily made up by the client signing on. It’s also an excellent way to provide customer service to the client. You should also make it a point to continue to find ways to say thank you to existing clients.
  • PROBLOGGER  |  SUNDAY, SEPTEMBER 28, 2014
    [Social Media] It’s been 2 Years Since I’ve Seen A Blog Training Program This Good
    Numerous times as she spoke I wanted to take notes as she’d been experimenting with techniques I’d not come across before – particularly around Pinterest and social media. Social Media & Viral Growth – Uncover the mysteries of capturing and retaining viral blog traffic through social media and learn to determine which social media platforms are most valuable for your own audience. The Short Story. Check it out here. The Longer Story. Ruth shared with me the story of starting her blog Living Well Spending Less in 2010.
  • SCOTT GOULD  |  TUESDAY, MARCH 8, 2011
    [Social Media] Buyology Lesson 1: The Logo is Broken
    Of course those of us who are part of the social revolution know that traditional marketing is becoming more and more ineffective, but this book not only says in a way that your boss will listen, but goes one step prover and scientifically proves it (to a degree – the samples are small.). Starbucks provide our coffee, Ooyala provide our video platform, Optix provided a social media survey, etc. Every wondered how you know an advert is for a product without seeing the logo or the product? One of the hot new trends in marketing circles at the moment is neuromarketing.
  • SCOTT GOULD  |  TUESDAY, MARCH 8, 2011
    [Social Media] Buyology Lesson 1: The Logo is Broken
    Of course those of us who are part of the social revolution know that traditional marketing is becoming more and more ineffective, but this book not only says in a way that your boss will listen, but goes one step prover and scientifically proves it (to a degree – the samples are small.). Starbucks provide our coffee, Ooyala provide our video platform, Optix provided a social media survey, etc. Every wondered how you know an advert is for a product without seeing the logo or the product? One of the hot new trends in marketing circles at the moment is neuromarketing.
  • JANET FOUTS  |  THURSDAY, JULY 8, 2010
    [Social Media] Twitter to Offer Deals with Earlybird
    You don’t have to surf social media networks for very long to run into another ad for a coupon site offering “GREAT DEALS&# and “HUGE DISCOUNTS&# and there are plenty of them vying for attention on Twitter already. Tags: Social Media Networks Discounts Earlybird Groupon Twitter I’m a big fan of group coupon networks, deals and discounts offered through Twitter. In these times what’s not to love about buying a coupon for a dinner at 40 or 50% of it’s market value? In fact, Groupon raised over $175 million in funding. Does it work?
  • TWIST IMAGE  |  TUESDAY, JANUARY 3, 2012
    [Social Media] The Year Of More
    More social. Social Media and online social networking has changed the very fabric of business and society. Along with the slew of customer service gaffs we've seen businesses go through in the past five years, this has forced brands to become (somewhat) social. While Social Media has aligned within the marketing and communications departments, we're going to see the social impetus be pushed through the entire DNA of a company. That may not happen this year, but you will see that consumers will be even more social in 2012. android.
  • STEPHEN P SMITH  |  TUESDAY, JULY 31, 2012
    [Social Media] Low Level Tactics for Increasing Your Presence
    Business Development Seth Godin teaching small business people about Social MediaSeth’s Blog: Feet on the street. The complement to the brilliant strategy is the thankless work of lower-leverage detail. An organization with feet on the street and alert and regular attention to detail can build more trust and develop better relationships than one than hits and runs. Contact every user who stops using your service and find out why. Create a newsletter for every journalist who covers your space, and deliver it every three weeks, even when you’re not asking for anything.
  • STEPHEN P SMITH  |  MONDAY, DECEMBER 26, 2011
    [Social Media] Business Blogging: How Often Do I Write?
    Business Development Productivity Weekly Letter auto repair blogging tactics bookstores Facebook realtors restaurants retail stores social media literacyWeekly Letter Volume1, Number 3. How often should I write? There is a long answer and a short answer. The short answer is “it depends” The long answer is that you should write and post to your blog (and/or Facebook) often enough that: Your readers come back for more. You can create a conversation and valuable relationship. You and your community know about wins and losses. Everyone feels comfortable sharing. Successes.
  • JUSTIN LEVY  |  SUNDAY, NOVEMBER 14, 2010
    [Social Media] Moderation: Protecting Your Brand in a Social World
    This upcoming webinar will help you get started and will outline how online moderation will help your company maximize-and safeguard-your social marketing investments without hampering your style. Tags: announcements community miscellaneous social media moderation webinar Have you been curious, and even possibly confused, by moderation? Not sure whether you should be implementing a moderation strategy? Do you even know what online moderation is? Heard enough? You can register now ! But with this newfound transparency, you can also encounter unexpected risks and liabilities.
  • TWIST IMAGE  |  SATURDAY, FEBRUARY 12, 2011
    [Social Media] It's Not Me. It's You
    Why should Social Media be any different? When brands say that because of Social Media, they would like to have a relationship with a customer, you have to wonder if they're really using the same kind of definition as the one applied to our personal relationships? This is what makes Social Media so different from other kinds of connections, communications and marketing opportunities. " The Social Break-up. The Social Break-up is something we have to pay close attention to. social media. the social break-up.
  • JEFF KORHAN  |  MONDAY, NOVEMBER 15, 2010
    [Social Media] Facebook Messaging - Reach Friends Where They Are
    Our social graph is a contextual map of our personal habits and preferences, our interrelationships, and much more. You will be able to export these new Facebook emails to your social CRM - but that defeats the purpose of having all of your messaging with your friends intact in one place - on Facebook, so that you don't have to choose whether to communicate via email, text or whatever.  . Tags: Community Small Business Social Media Technology chat email Facebook Messaging friends gmail Google Groups Jeff Korhan relationships SMS text One Size Fits All Demographics.
  • SOCIALIZED  |  MONDAY, OCTOBER 12, 2009
    [Social Media] Forget the Social Network, It’s Just Etiquette
    A piece on Forbes.com titled Are You Practicing Proper Social Networking Etiquette? The article goes on to ask, “(is) it wise to accept a colleague or higher-up as a ‘friend’&# on a social network? While some of these questions have been brought on by new methods of communications, others are just plain common sense, and do not need to be thought of in the context of social networking. This question in the previous paragraph involves both social networking issues and pre-Web 2.0 suggests. business etiquette.
  • MY CREATIVE TEAM THINKING  |  WEDNESDAY, MARCH 7, 2012
    [Social Media] How to manage issues before they become a crisis
    Johnson, who is a social media public relations counselor. He helps global companies, small businesses, and non-profits use public relations and social media strategies to strengthen brand equity. You can learn more about him at Get Social PR. . So, you need to watch traditional and online media. Here’s a brief list of both: Traditional media to watch: Newspaper. Online media to watch: News and business wires. Media PR Public Relations journalism media relations news pr public relationsWhat is an issue, anyway? Network news.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, NOVEMBER 26, 2014
    [Social Media] “Think Like A User” And Other Semantic Search Suggestions
    Don’t forget social media — consistently offer information and answers. Unless you have been ignoring the world of SEO, you have an idea about semantic search. think it’s exciting to see how the focus in marketing is coming back around to the humanity of connections rather than the mechanics of coding, although you still need both. The two are getting blended in semantic search. Dozen Things To Do. In the article Ian Harris wrote for Search Engine Journal, he suggests 12 things you should be doing right now for semantic search. search engines semantic search SE
  • PR AT SUNRISE  |  TUESDAY, MAY 10, 2011
    [Social Media] Does Your Agency Have Summer Fridays?
    Who Should Be In Charge Of Managing A Brand’s Social Media Pages? Are You A “Social Media Pro” If You Aren’t Personally Active On Social Media Sites? Last year around this time, I ran a poll asking people whether or not their agency (PR, digital, creative, whatever) had Summer Fridays (a full day off from work on a rotating basis throughout the summer). Just 33% of voters claimed they did in fact get this perk. I was surprised by that number, and still am. Are you? View This Poll  . Related articles.
  • DEVELOP SOCIALLY  |  THURSDAY, APRIL 7, 2011
    [Social Media] Facebook Landing Pages Simplified
    created one the landing page for Develop Socially’s Facebook page  here. Digital Marketing Facebook Social Media Develop Socially Emerging Media facebook Facebook How To featured justin brackett justinthesouth Online Community samanhta collier Samantha Collier Samtaracollier social mediaIf you choose to have a professional page on Facebook you should seriously consider creating a customized landing page. It sounds hard to do right? It sure was prior to Facebook launching the new iFrame app. gave up after awhile and just had the one.
  • SOCIALFISH  |  THURSDAY, MAY 1, 2014
    [Social Media] How One “Wishie”, A $25 Loan, and a Whole Lot of Community Gives Hope to Formerly Trafficked Women in India
    Guest post from Sourabh Sharma, co-founder & CEO of Milaap Social Ventures. We encourage investors from all around the world to lend individually and collaboratively, via social fundraisers hosted on our platform, to micro-businesses started by India’s working poor, in fields as diverse as water, energy, sanitation and education. Milaap’s social fundraising concept was simple enough for a five-year-old to grasp. —————– Sourabh Sharma is the Co-founder & CEO of Milaap Social Ventures. suspect you’d make that wish. Potluck
  • BLUE FOCUS MARKETING  |  SUNDAY, MARCH 29, 2015
    [Social Media] IBM Releases Social Business Leaders eBook – Moving From Verb to Noun #SocBiz #SocBiz25 #NewWayToWork
     25 Inspiring Global Social Business Leaders: Why they are shattering the traditional workplace as we know it. Last year, I served on an Economist Intelligence Unit (@TheEIU) advisory board (sponsored by IBM [@IBM]) that was tasked with determining the 25 most inspiring Social Business Leaders. Since the release of the EIU list, I have continued working with IBM, advocating the value of social leaders in businesses of all shapes and sizes. And make no mistake, the future belongs to the social leader. Please check out @SocialEmployee media buzz! Exciting times!
  • CONVINCE & CONVERT  |  SATURDAY, NOVEMBER 23, 2013
    [Social Media] 7 Questions About Facebook’s New Star Ratings System
    Do ratings from Facebook users with more social connections receive extra credit? Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. Questions About Facebook’s New Star Ratings System is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Timely note: This episode features a guest appearance by my quasi-celebrity personal trainer, Lindsay Forster.
  • CONVINCE & CONVERT  |  TUESDAY, SEPTEMBER 15, 2015
    [Social Media] How HP Balances Social Marketing With Social Customer Service
    HP is a pioneer in social customer service. Kapoor’s role as the head of this division has her overseeing all of the systems, processes, and trainings for the customer service team as they respond to over 100,000 online conversations in seven languages on 104 social media channels across 95 countries each month. She is like a mini CEO for her team of social customer service heroes. But social customer service isn’t just about helping your customers. Understanding the capabilities of different social networks. In This Episode. Resources.
  • PUSHING SOCIAL  |  THURSDAY, MAY 3, 2012
    [Social Media] Blogging Tips for Coaches and Therapists
    Social media purists would scoff at this notion and advocate a Give and have Faith approach. More Blog Promotion Tips By far, the most common question I get from coaches and therapists is: “How do you publish a blog that attracts clients without giving away free consulting?”. Coaches and therapists wrestle with this question because they need to demonstrate their expertise but leave room for an opportunity to sign a new client. Give away all you can and have faith that clients will materialize due to your largess. ” “Pre-Sell” Posts for Coaches and Therapists. Absolutely.
  • PUSHING SOCIAL  |  THURSDAY, MAY 3, 2012
    [Social Media] Blogging Tips for Coaches and Therapists
    Pushing Social By far, the most common question I get from coaches and therapists is: “How do you publish a blog that attracts clients without giving away free consulting?”. Social media purists would scoff at this notion and advocate a Give and have Faith approach. Coaches and therapists wrestle with this question because they need to demonstrate their expertise but leave room for an opportunity to sign a new client. Give away all you can and have faith that clients will materialize due to your largess. ” “Pre-Sell” Posts for Coaches and Therapists. Absolutely.
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, JUNE 10, 2010
    [Social Media] Intrinsic Social Motivation
    What motivates adult participation within social media? When we look at the psychology of human behavior we can begin to understand certain  motivations which draw adults to social media. Social (affection, belonging, acceptance, friendship). 4. Today’s example of self actualization is the engagement of the human network with social media. Toddlers are eager for social interaction. What things are adults doing with social that that enhance individual growth? Abraham Maslow published his theory of human motivation in 1943.
  • WAXING UNLYRICAL  |  TUESDAY, JANUARY 3, 2012
    [Social Media] What To Do When The Box Flips Inside Out
    Now just about everyone on social media wants to make money. To some, social media marketing is as foreign a landscape as the dark side of the moon. Dumbphone users used to be cool (yes, they did!). Working at home used to be an oxymoron. Facebook used to be the only company making money off Facebook (go ahead and laugh). What happened? The novelty of the iPhone has worn off (although it has kept its edge). Working from home is no longer unusual. What now? First, a little about why this matters for your brand. Differentiation is the name of the game. Be outside it.
  • JACOB MORGAN  |  TUESDAY, MAY 31, 2011
    [Social Media] Writing a Book on Enterprise Collaboration (Enterprise 2.0) With McGraw Hill!
    We have seen quite a few social media books published over the past few months on social media and customer facing social strategy; but in my opinion (and many of my friends and colleagues agree) there is a lack of resources for organizations looking to deploy these social and collaborative tools internally for their employees (commonly referred to as enterprise 2.0); that’s exactly what this book is going to be about. The book is going to be supported with data which we are collecting from our enterprise collaboration survey.
  • SPIN SUCKS  |  TUESDAY, OCTOBER 27, 2015
    [Social Media] PR Lessons from Running a Customer Service Office
    All this while, on my free time, I was discovering this new world called social media. I was connecting with PR pros all over the world and was inspired by them. Related Stories The Future of Media in a Digital World Provide a Successful Customer Experience in Times of Crisis Applied Analytics with Andy Crestodina. By Corina Manea. Five years ago I embarked on an adventure to manage a customer service office for a logistic company located on the Madrid fairgrounds. Translation: You had to be on 24/7, be available to clients via mobile phone, email, and onsite. Probably.
  • CROWD MEDIA  |  TUESDAY, SEPTEMBER 10, 2013
    [Social Media] Crowd Training the GTA University Centre Guernsey
    In recent months Crowd Training Academy have been working closely with GTA University Centre to discuss their specific requirements regarding the implementation of social media as a part of their communications strategy. Making the fundamental decision that your brand needs to become more accessible and interact with an audience via social media platforms is clearly a positive step, and often an organisational and cultural challenge; but actively signing up for platforms isn’t necessarily the next port of call. So we want to move forward, what comes next? HashTag”.
  • CONVERSTATIONS  |  TUESDAY, NOVEMBER 1, 2011
    [Social Media] Get the Magic Back & Improve Your Writing [Guest Post]
    – Maranda Gibson is the quirky social media manager for AccuConference, a conference call provider located in beautiful Fort Worth, Texas. Get the Magic Back & Improve Your Writing by Maranda Gibson. The magic is what makes some writing really special and when we lose that, everything just feels like a chore. We lose the magic when writing and simply call it writers block. No one is more magical and creative than kids under five – take some queues from kids the next time you have writers block. Because it’s fun. So have some fun and recharge your batteries.
  • SOCIALNOMICS  |  WEDNESDAY, AUGUST 21, 2013
    [Social Media] Reputation Management Is Becoming Increasingly Important For Businesses & Individuals
    The increased use of social media sites such as Facebook and Twitter and review sites such as Trip Advisor have created a platform for users to share positive and negative experiences online. Many businesses have been quick to harness the potential of social media sites to promote positive images of their businesses online, however reputations can quickly be ruined by only a few negative reviews. The reputation and image of any business is significantly important to the success of the company due to the impact this can have upon sales.
  • TWIST IMAGE  |  WEDNESDAY, MARCH 2, 2011
    [Social Media] 5 New Business Books That You Should Read (But Probably Never Heard Of)
    Told through many media at once in a nonlinear fashion, these new narratives encourage us not merely to watch but to participate, often engaging us in the same way that games do. This is 'deep media': stories that are not just entertaining but immersive, that take you deeper than an hour-long TV drama or a two-hour movie or a 30-second spot will permit." " Measure What Matters - Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships by Katie Delahaye Paine. deep media. media. social media.
  • PUSHING SOCIAL  |  FRIDAY, MARCH 16, 2012
    [Social Media] Pushing Social Digest: Who Else Wants 1,000 Blog Readers?
    Pushing Social It was a supercharged week. Ways Blogging Will Help You Overcome a Social Media Crisis. She outlines 7 great tips for using your blog to weather a social media crisis. Ways Google Social Search Should Change Your Marketing. Must-Have Social Plugins for Your WordPress Blog. threw down the gauntlet on Monday, challenging PSers to get 1,000 new blog readers in 90 days.  It will be a full-on sprint to blog success. Joining is easy by the way. The start date was 3/12. The end date is Saturday June 9th. Ready? Dive in. Read it. Be Great.
  • BRASS TACK THINKING  |  THURSDAY, JUNE 17, 2010
    [Social Media] Dealing With Micromanagement
    If you’re withdrawing from friends, avoiding social situations, or finding yourself feeling depressed, you’ve got to pay attention to how your work environment affects those things. Shes a writer, professional speaker, community and social media strategist, and has worked with businesses of all sizes to solve business problems through better communication. Working with a boss who can’t or won’t delegate. Looks over our shoulder all the time. Why Does this Happen? Micromanagement comes from… Fear: Of someone else getting credit. How Do You Deal?
  • JEFF ESPOSITO  |  TUESDAY, JULY 8, 2014
    [Social Media] Listening and acting on social signals
    A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can  do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users. In the presentation below, I offer some examples of companies doing a good job, companies who have failed in marketing to me and also what our social teams at Vistaprint look at. Listening and acting socially from Jeff Esposito.
  • GEOFF LIVINGSTON  |  TUESDAY, DECEMBER 18, 2012
    [Social Media] Repurpose Traditional Media for Digital Environments
    Many brands struggle to integrate traditional media with interactive environments. In particular, social media can challenge entrepreneurs and marketers. Here are three easy tips to repurpose traditional media for digital environments: 1) Take Photos in Physical Locations. You can use a photo sharing service like Instagram and cross post across major social networks like Twitter and Facebook. Do you have suggestions to bridge traditional to integrated media? Marketing ad annual report integrate Location logo marketing online photos social stories
  • GEOFF LIVINGSTON  |  FRIDAY, DECEMBER 21, 2012
    [Social Media] Any of Us Can Fall
    None of us are as perfect as we seem online or in our business meetings or at social affairs. If you’d like to fight homelessness with social media, please consider a donation to my friend Mark Horvath’s charity Invisible People. Image by Gezze Bro. Last summer I shared on Facebook that I had seen a former mentor outside of Starbucks in what appeared to be a state of homelessness. Susan Kuhn asked me to blog about it. waited to publish the psot until I felt comfortable enough to discuss some matters, and so here we are. Far from it. Any of us can fall. Reality
  • CROWD MEDIA  |  MONDAY, SEPTEMBER 17, 2012
    [Social Media] Social Goes Local: An Interview with Marlborough Trust
    You have been an early adopter of social media in the finance industry, what have been the benefits of being one of the first? We have being using social media tools for over 2 years now, which within the finance industry is a long time.   The main benefits of using social is, being able to communicate directly with our contacts and introducers in real time and we have been able to build more meaningful relationships with them. In which areas of business has social media been most useful? Have you encountered any problems using social media?
  • THIS, THAT AND THE OTHER  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Social Media] Why Brands Should Put Their Money Where Their Mouth’s Are.
    Tags: Social Media brand crm customer facebook linkedin nestle strategy twitter
  • AKAMAI MARKETING  |  SUNDAY, JUNE 28, 2009
    [Social Media] Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.
    What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. As a child, I never got sick of that song…and even today, I remember it when strolling down the aisles of the grocery. Who says ad dollars aren’t worth every penny?! The Oscar Myer Weinermobile makes an appearance in Hawaii this week. Put it in perspective. And the tour in Hawaii will last over July 4th and into the following weeks.
  • DIVA MARKETING BLOG  |  WEDNESDAY, AUGUST 13, 2014
    [Social Media] Interview With American Marketing Association CEO Russ Klein
    Russ Klein recentlyaccepted the role of CEO for AMA and with that he now leads North America''s largest professional marketing association. Of course, AMA dropped a media release which details Russ'' credentials (impressive!). I was curious about the man-behind-the-logo. felt I had a bit of a vested interest sincemy AMA affliation has a deep and long history from chapter president, to serving as facilitator of interactive and social media workshops and managing AMA''s first virtual communities. Favorite social network Facebook personal/ LinkedIn professional 7.
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, MAY 10, 2012
    [Social Media] Changing How Markets Behave
    The dynamics reveal  five reasons why the current design and definition of markets are failing:  These are as follows: The suppliers still think in terms of mass production and mass media, now called social media. Media, previously used to control the masses, is now being supplied by the masses. The web has changed how “markets” communicate. The change in communications has the potential of creating a new marketplace. marketplace fueled by buyer intentions. Intentional Changes Needed .
  • TECHIPEDIA: TAMAR WEINBERG  |  THURSDAY, JULY 15, 2010
    [Social Media] 7 Deadly Blog Writing Sins
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing > 7 Deadly Blog Writing Sins 7 Deadly Blog Writing Sins by Tamar Weinberg on July 15, 2010 Share This is a guest post by Frank Lee. Social media marketing, SEO, and forum marketing are the great ways to expand your market coverage. Keep in mind that in the social space, eye candy is critically important. Eye candy is almost a requirement, especially in this world that we call social media. Your blog has to be excellent. They do.
  • WHAT SPINKS THINKS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Social Media] 11 iPhone Apps for the Expert Content Aggregator « The Spinks Blog
    The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals 11 iPhone Apps for the Expert Content Aggregator Photo cred: Tony Eccles Sharing news and interesting stories related to social media is a big part of how I use social media. Sure, not all the articles are interesting to me, but it’s easy enough to scroll to the good stuff.  I can be sure that I’m on top of any notable developments in the social media space. 3.  Here are the news apps I check regularly: 1.  That’s what I use.
  • PROACTIVE REPORT  |  SATURDAY, OCTOBER 31, 2009
    [Social Media] Measuring Engagement
    If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot? These 36 are from Chris Lake who is working on a new social commerce start up in the UK. list of social interaction metrics / KPIs. Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc). Go back to step one of your social media strategy and listen to the conversations – tap in to the needs, likes  and dislikes of your visitors and customers.  make a noise. Alerts. Comments.
  • PROACTIVE REPORT  |  SATURDAY, OCTOBER 31, 2009
    [Social Media] Measuring Engagement
    If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot? These 36 are from Chris Lake who is working on a new social commerce start up in the UK. list of social interaction metrics / KPIs. Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc). Go back to step one of your social media strategy and listen to the conversations – tap in to the needs, likes  and dislikes of your visitors and customers.  make a noise. Alerts. Comments.
  • PROACTIVE REPORT  |  MONDAY, FEBRUARY 8, 2010
    [Social Media] Online Buzz, Reputation and The Power of Voice
    While many mom and dad bloggers did accept the invitation to this event, there were some vociferous voices objecting to Nestle’s promotion of infant formula and their forays into social media. One of the core factors of social media is that you no longer control the message.  So now they are looking for an agency to guide them through this  PR debacle and the social media  morass. gather from the PR Week article that Nestle is interviewing large PR firms for this job. I’d advise them to look very carefully at their social media expertise.
  • BRENT CSUTORAS  |  MONDAY, OCTOBER 11, 2010
    [Social Media] Say Good-Bye to Propeller
    Tags: Social Media Viral Marketing
  • BLOGGER XPERTISE  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Social Media] Hangout on Air: Blogging for Your Business : Blogger Xpertise
    Social media. This was our first Hangout on Air and discussed the topic of blogging for your business, using Blogger as the platform for a social media strategy based on establishing your expertise, bringing fresh content to your audience(s), and even providing incredible search engine rankings as a result. When your content is followed and shared, youll be able to drive traffic to both your website and store. 4) Use social media to draw traffic. Blogger Xpertise. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Templates.
  • WAXING UNLYRICAL  |  MONDAY, JUNE 24, 2013
    [Social Media] Monday Roundup: SEO Tips
    Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should. Well, summer officially arrived on Friday, and with it, the longest day of the year. So it’s all downhill from here. Don’t you just love Mondays? Image:  Kara Harms via Flickr, CC 2.0. On today’s roundup, we’re talking SEO (search engine optimization). Hence the seven posts below. You’re welcome. 1.  Enduring Questions on Press Releases and SEO.
  • DIVA MARKETING BLOG  |  WEDNESDAY, MARCH 18, 2015
    [Social Media] The Four Ts of Content Consistency
    Tonality is the voice you’ll use through out the web from  your website and to social media channels For example, if you’re managing a rap group the tonality will be different than if you’re selling financial products to corporate accounts. For a food media company it may be Twitter that best drives audience for you. Note: For Food Businesses including chefs, cookbook authors, FoodTV media companies & contestants, foodpreneurs check out Diva Foodies where we''re serving up social to the food industry plus offering delicious content Time is well … time!
  • WISDOM LONDON  |  TUESDAY, JANUARY 4, 2011
    [Social Media] Ever Wondered About…Quora? « Wisdom London
    It’s a perfect example of the connected social web. It’s a great example of where multiple platforms and functionalities (a wiki plus social networks plus collaboration plus moderation, for starters) converge. For example, Pete Cashmore is on, answering questions directed at him, and you’ll likely find a whole bunch of your social media contacts there too, in addition to a whole new audience of the information-hungry, curious and collaborative. So in social media reach terms, it’s a winner. social media with tags Quora , Wiki , Wikipedia.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Social Media] Can Lead Generation Become More than “Frosting and Cherries?”
    The State of Inbound Marketing 2010 survey Hubspot found that outbound leads cost an average of $332, compared with $134 per inbound lead from social media and web sites.  Kenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.”  Let me explain.  His view is that the current state of lead generation is dead.  Salespeople in the “Internet world” have relied on leads from marketing which are neither good nor productive.  In his opinion, salespeople need to do a 180 and get back to the basics of generating their own leads. 
  • JACOB MORGAN  |  FRIDAY, JANUARY 15, 2010
    [Social Media] Vote For Me and Olivier Blanchard to Present at Enterprise 2.0 Boston!
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Vote For Me and Olivier Blanchard to Present at Enterprise 2.0 Our topic is Enterprise Social Media:  Best Practices in Development, Deployment and Integration.  The two of us are going to work on making this a killer session for enterprise organizations looking to get involved in the social media space.  Enterprise social media deployment Once the strategies are development the next steps is actually rolling them out.  Boston!
  • KIKOLANI  |  TUESDAY, NOVEMBER 24, 2015
    [Social Media] 2015 Black Friday and Cyber Monday Specials for Marketers and Bloggers
    Use their tool for social media scheduling, monitoring, and more! Create professional email signatures that help you promote your business, social profiles, latest blog posts, and more with WiseStamp. Are you looking to add to your business and online marketing toolkit or learn something new? If so, here are my top recommended Black Friday and Cyber Monday deals for online marketing education, web hosting, WordPress themes and plugins, opt-in forms, visual content creation, and more. More deals will be added and updated as they become available. Adobe Creative Cloud.
  • TWIST IMAGE  |  SUNDAY, MAY 8, 2011
    [Social Media] The Next Generation Of Listening And Marketing
    Turning Social Media Conversations Into Business Advantage. This is not just another Social Media book. Listening grabbed me in academia, where I had the good fortune to train under a number of distinguished professors who pioneered media content analysis, and then brought that to business to include in my toolkit for consumer and B2B research, strategy and planning." media hacks. online social network. social media 101. social media marketing. He's back with his latest book, Listen First! Happy Mother's Day!
  • DANNY BROWN  |  WEDNESDAY, JULY 28, 2010
    [Social Media] Bonsai Interactive – Kind of a Big Deal - Danny Brown
    Bonsai Interactive itself launched back in June, though it was more a soft launch with our social profiles. The SRM Group will offer social responsibility and education; organizational development; and strategies and workshops on social media for business and non-profits. With Sublime, we’ll help other agencies get acquainted with the social web, both from their perspective and from that of their clients. We also have some fun live events coming up, the first one being this fall to celebrate the release of The Social Network movie. Why Bonsai?
  • PROBLOGGER  |  THURSDAY, APRIL 30, 2015
    [Social Media] 3 Ways Scheduling Will Make You a Better Blogger
    Do you feel a bit like a slave to your social media? There’s nothing wrong with flying by the seat of your pants and only writing or hanging out on social media when inspiration strikes – if it works for you. If you’re not scheduling in time to blog, and scheduling your posts and social media updates, then of course you’re not getting as much done as you would like. This is your time to blog, to interact on social media, to chat on Twitter. Use social media scheduling. It gives you more time. Win-win!
  • TWIST IMAGE  |  FRIDAY, SEPTEMBER 9, 2011
    [Social Media] The Fleeting Value Of Content
    What a grand world this would be if I was the only one Blogging about New Media, Marketing, Advertising and Communications. The HubSpot Blog published a post yesterday titled, Shelf Life of Social Media Links Only 3 Hours , that looked at a new report issued by the URL shortening service, bitly. If that doesn't get you thinking about your content as media and as a marketing imperative, I'm not sure what will. new media. social media. Most content screams into an empty universe. No matter how good the content is. Content is short. Content is long.
  • TWIST IMAGE  |  MONDAY, JANUARY 30, 2012
    [Social Media] Blogging Is Dead. Here We Go Again
    500 brands have killed their Blog is more likely connected to a lack of vision and conversion model than the popularity of a Social Media platform. social media. Less and less of the Inc. 500 are Blogging. Blogging is dying. ReadWriteWeb 's post, Blogging Declines Across the Inc. 500 , was bound for linkbait heaven. Who doesn't love dumping on a once popular platform - especially when it looks like it is being abandoned by corporate America and the bigger brands? 500 has found a huge drop in the number of companies maintaining corporate blogs over the past year.
  • MOBILEGROOVE  |  TUESDAY, JULY 24, 2012
    [Social Media] Olympics Are Coming-Out Party For Multi-Screen Viewing
    Further, the social aspect of this encourages live viewing since the back-and-forth between fans in the community happens in real-time as events take place. As he put it: “Thanks to the widespread adoption of mobile technologies, what was once a passive, one-way information flow is often now a social contact sport.” ” But mobile social isn’t just fueling a new way to experience television.  The combination of social and mobile has also encouraged more sales. The London Games will show what cutting-edge companies are capable of right now.
  • MOBILEGROOVE  |  FRIDAY, SEPTEMBER 23, 2011
    [Social Media] Mobile Marketers Should Sync More Offers With Our Transit Routine
    Acknowledging the incredibly important role of social in the mix, we also support the campaign call out through posts on Blue Moon’s Facebook page. And, if you’re like me, you have struggled to find the time to settle into yet another social network. have also become a believer after watching this presentation from social heavyweight Chris Brogan. Social is exciting, and we are just beginning to understand what is possible. Guest columns Mobile Advertising Mobile Social Mediapercent of all devices in June. No blanket mass marketing here.
  • MOBILEGROOVE  |  FRIDAY, MARCH 2, 2012
    [Social Media] #MWC: Can Facebook & Twitter Crack The Code On Relevant Mobile Marketing?
    Facebook and Twitter advanced their mobile strategies this week, each with an emphasis on providing brands a means to reach and engage with people who use the social networks to connect and communicate. Guest columns Mobile Advertising Mobile Social MediaTwitter’s “news’” comes nearly two years after the company introduced the concept of Promoted Tweets. The approach effectively introduces advertising into tweet feeds, an experience that we mostly know from online. But this step is just one part of a much larger strategy we’ll see unfold soon. We’ll see.
  • MOBILEGROOVE  |  FRIDAY, MARCH 2, 2012
    [Social Media] #MWC: Can Facebook & Twitter Crack The Code On Relevant Mobile Marketing?
    Facebook and Twitter advanced their mobile strategies this week, each with an emphasis on providing brands a means to reach and engage with people who use the social networks to connect and communicate. Guest columns Mobile Marketing Mobile Social MediaTwitter’s “news’” comes nearly two years after the company introduced the concept of Promoted Tweets. The approach effectively introduces advertising into tweet feeds, an experience that we mostly know from online. But this step is just one part of a much larger strategy we’ll see unfold soon. We’ll see.
  • SOCIALNOMICS  |  WEDNESDAY, FEBRUARY 15, 2012
    [Social Media] The Power of foursquare: Best Practices from Carmine Gallo, author of The Power of foursquare
    Our friends, followers and customers learned the importance of incorporating foursquare, the fastest growing location-based service, into their social media marketing efforts. recalled the excitement about the vast opportunities related to location-based networks like foursquare when Mike Schneider discussed key takeaways from his book Location-Based Marketing for Dummies at our Awareness Social Media Business Summit. Social Media Marketing Best Practices and Social Media Marketing Mavens pages, and in our LinkedIn Social Media Marketing Mavens Group.
  • TWIST IMAGE  |  TUESDAY, FEBRUARY 8, 2011
    [Social Media] Will All Brands Be Open? Should All Brands Be Open?
    Social Media did a whole lot more than just connect us all in 140 characters (or less) and through Facebook status updates. The battlecry for transparency, honesty and for all sorts of industries (this includes government, businesses and more) to open up has been the central talking point around the power of Social Media. When it comes to customer service and listening to what people are saying about a brand (positive, negative and neutral), Social Media can have a huge impact on a brand. social media. Can brands really open up? apple.
  • PROACTIVE REPORT  |  WEDNESDAY, FEBRUARY 3, 2010
    [Social Media] Engagement – the new ROI?
    Using social media channels as a broadcast medium won’t get the result you’re after.   the maturity of digital and social media requires integration of marketing strategies. proven ability to engage an audience is also high on the list of desired attributes for companies hiring social media staff. Sadly, only 17% of the companies polled said that their staff is fully prepared for new media marketing and engaging with their customers. The term ‘engagement ‘ is popping up all over the place. Engagement is the key to success.
  • PROACTIVE REPORT  |  WEDNESDAY, FEBRUARY 3, 2010
    [Social Media] Engagement – the new ROI?
    Using social media channels as a broadcast medium won’t get the result you’re after.   the maturity of digital and social media requires integration of marketing strategies. proven ability to engage an audience is also high on the list of desired attributes for companies hiring social media staff. Sadly, only 17% of the companies polled said that their staff is fully prepared for new media marketing and engaging with their customers. The term ‘engagement ‘ is popping up all over the place. Engagement is the key to success.
  • KIKOLANI  |  THURSDAY, FEBRUARY 3, 2011
    [Social Media] Fetching Friday – Resources Mashup & Returning From Vacation
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. resources for small businesses a great list of social networks, answers, bookmarking, and other sites that are essential for a small business. What SEO and social media have in common – five things you must have to be successful with both. Social Media / Social Networking. The Resources Mashup. Blogging / Writing. Making Money Online / Online Business. Back From Vacation.
  • WRITTENT BLOG  |  THURSDAY, JULY 4, 2013
    [Social Media] 7 Effective Call-to-Action Examples and Why They Work
    social media. Many social media sites do a great job of showing the value of their service on their sign-up pages. If you’re trying to get more leads and sales from your website and blog, the first thing to consider is your calls-to-action. Strengthening the call-to-action (CTA) on any given page or post often makes a bigger difference toward your number of leads and customers than tweaking the design or any other changes you could make. So, what is a CTA, exactly? That’s why calls-to-action can be used in more places than just your website. email blasts.
  • SOCIAL MEDIA STRATEGERY  |  SUNDAY, MARCH 29, 2015
    [Social Media] Integrated Marketing Is A Mindset, Not A Mandate
    That’s the result of years of agency specialization and the emergence of PR agencies, digital agencies, social agencies, creative agencies, etc. Integrated marketing has become nothing more than a bunch of boxes on an org chart – get the Director of Search, and a VP of Media, a Director of PR, a Senior Social Media Strategist, and a User Experience Czar in the same meeting and poof! That is, the social media guy will try to think of ways for social media to solve everything. The paid media guy wants a paid media solution.
  • GREG VERDINO  |  TUESDAY, AUGUST 21, 2012
    [Social Media] Every Expert Should Become a Beginner
    Yesterday afternoon, I sat down to talk shop with digital media consultant Chris Dorr. Some of you reading this may be marketing experts or — heaven forbid — social media experts. As the business conversation wound down and talk turned to trivial bits of this and that, Chris mentioned that he has recently begun learning how to play the guitar. What he said next gave me one of those insights that sits at the intersection of a ha and but of course. Chris told me how valuable it has been for him to “be a beginner” at something. Expertise is good.
  • TAYLOR MAREK  |  SUNDAY, JUNE 14, 2009
    [Social Media] Writing a Book
    It might be either New Media, Podcasting, or Young Entrepreneurship. I’m still debating on it, and would love to hear your thoughts on what you would most enjoy reading. Title is in the works and I am busy fleshing out the idea… General How To New Media Podcasting Products Social Media author book conversation experts publisher writingThis is something I am seriously considering doing. What would it be on you ask? have a couple pretty good book titles for either, but I’ll keep those a secret until the book nears completion.
  • TAYLOR MAREK  |  FRIDAY, FEBRUARY 26, 2010
    [Social Media] Can you Run your Business with only an IPad?
    How will that work into your New Media Content Creation Model ? Business General New Media Social Media Technology Apple content consumption device content creation iPad Paul ColliganThat is the question my mentor, Paul Colligan , posed to us recently over Twitter : Can I run my business for 30 days with nothing but an IPad? What do you think? Can Paul do it? I am personally interested in this challenge. know all the apps are there for you to use, but this will get interesting when you want to do video, take pictures, record your voice, and such.
  • TAYLOR MAREK  |  WEDNESDAY, DECEMBER 14, 2011
    [Social Media] Most Underused Buzzwords on LinkedIn Profiles
    Business Social Media buzzwords linkedin profile underusedI just finished reading ‘ LinkedIn Reveal Most Overused Buzzwords By 2011?s Professionals ‘ over at SimplyZesty today and it got me thinking… If the Top 10 buzzwords are used to the point of making the HR recruiters’ eyeballs bleed, and LinkedIn has finally published their thoughts on it, is this something we should seriously look at on our profiles? think so. Let’s go beyond that when sprucing up our profiles though. Lets tell the world what we really are and let them judge us for it. Messy.
  • TAYLOR MAREK  |  MONDAY, SEPTEMBER 6, 2010
    [Social Media] Break Your Comfort Zone
    General New Media Social Media comfort zone Taiwan Teaching EnglishOne thing I’ve realized by being here in Taiwan is I am completely out of my comfort zone. By at least 7300 miles! If you don’t already know, I am going to be in Taiwan for the next 11 months. I am there in association with the Taiwan government, HTC, and IBLP teaching English in the public schools. notice that when I am “at home” I fall into my safe zone. Nothing spectacular happens in that zone. Its just safe, there is no element of risk. Nothing to achieve and strive for.
  • TAYLOR MAREK  |  MONDAY, SEPTEMBER 6, 2010
    [Social Media] Break Your Comfort Zone
    General New Media Social Media comfort zone Taiwan Teaching EnglishOne thing I’ve realized by being here in Taiwan is I am completely out of my comfort zone. By at least 7300 miles! If you don’t already know, I am going to be in Taiwan for the next 11 months. I am there in association with the Taiwan government, HTC, and IBLP teaching English in the public schools. notice that when I am “at home” I fall into my safe zone. Nothing spectacular happens in that zone. Its just safe, there is no element of risk. Nothing to achieve and strive for.
  • TAYLOR MAREK  |  THURSDAY, JULY 16, 2009
    [Social Media] #95: Now is the Hour, 5 Branding Mistakes, and Facebook breaks 250 million
    Tags: Business Finances General News Podcasts Social Media Technology America's Got Talent Branding Facebook Halo 3 Mentor mistakes MySpace training
  • TAYLOR MAREK  |  MONDAY, AUGUST 10, 2009
    [Social Media] #99: What is your Question, Derek Media, and Facebook buys Friendfeed
    1-866-867-2860 Business: Derek Media Today I interview Derek Johnson of [.]. Tags: Business Finances General News Podcasts Social Media Technology derek johnson Derek Media Facebook Friendfeed Google question Big BIG Announcements!!Sponsored Sponsored by GoToMeeting, try it FREE for 30 days: [link] Big moves and changes being made in the Business and Technology sector, you will want to sit down and listen to this one. Finances: What is your Question? Now its your turn. Phone line and e-mail are open! Big BIG Announcements!!Sponsored Now its your turn.
  • TAYLOR MAREK  |  SATURDAY, JANUARY 30, 2010
    [Social Media] #105: A Chat With Nathan Hangen
    Tags: Blogging Business Digital General Interviews New Media Podcasts Social Media Beyond Blogging Nathan Hangen podcast consumer attitudes study Podcasting Statistics
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JUNE 12, 2013
    [Social Media] Facebook Home – The Pursuit of Social WOW for Brands
    This new take on the mobile social experience should better equip brands to put the “wow” into their interactions with their Facebook community. While not a dedicated operating system itself, Facebook Home installs to Android phones, creating a “family of apps” centered around Facebook that makes social mobile interaction a cinch. Facebook historically hasn’t relied too much on commercials, but the social media giant was eager to unveil a trio of new ads to celebrate the launch of Facebook Home. The Facebook Home platform aims to do just that. It’s powerful.”.
  • SPIN SUCKS  |  THURSDAY, MARCH 17, 2011
    [Social Media] The New Advertising
    With the advent of social media, it seems that corporate benevolence is more prominent than ever. Jim Mitchem is an award winning copywriter and founder of one of the first virtual ad agencies on the planet in smash communications. A few years back, Home Depot ran a television commercial showing one of their fully decked out 18-wheelers driving along a beautiful country road. voice over talked about Home Depot’s commitment to communities they serve. As the camera panned out, we saw a crossroad ahead for the semi. It comes to a stop and then its right blinker goes on. Right?
  • TWIST IMAGE  |  SATURDAY, MARCH 17, 2012
    [Social Media] The Early Days of Hashtag Marketing
    The issue is one of filtering. I may very much like following you, but should you start tweeting because you're benefitting from a marketing program and I'm getting the spam , it may be grounds for a social media divorce. Do we really think that leveraging individuals and compensating them for blasting their social graphs is the way to build any semblance of brand loyalty and love? media. social graph. social media. Tweet this, get that. It's disruption marketing at its finest. You only get one chance to make a great digital impression. digiday.
  • WWW.MASTERNEWMEDIA.ORG  |  THURSDAY, OCTOBER 14, 2010
    [Social Media] Real-Time News Curation - The Complete Guide Part 6: The Tools Universe
    The biggest shift from mainstream media publishing to curation is that the expert curator has no obligation to rely on ‘expert’ or ‘professional’ sources. MySyndicaat , whose parent company, Kipcast has now grown into a multi-faceted service providing advanced news aggregation and republishing widgets for online brands and media companies, has been the true pioneer of this space. distribute, syndicate and share in multiple ways the newly curated content to multiple destinations and media platforms. can the curated collection be easily shared on one or more social networks?
  • DEBBIE WEIL  |  FRIDAY, NOVEMBER 4, 2011
    [Social Media] What Is the Definition of a Book?
    Aziz and Patrick of Arcade Sunshine Media are applying their filmmaking talents to the creation of multi-media interactive ebooks. As Aziz and Patrick put it, it’s a "complete multi-media, multi-layered experience.". One might ask, as I do below, if interactive books enhanced with audio, video, social media sharing, etc. Reading a multi-media book is an entirely different experience from reading a print book or a Kindle ebook. That said, the notion that a multi-media experience can wrap around a book and help promote it is provocative.
  • DEBBIE WEIL  |  FRIDAY, NOVEMBER 4, 2011
    [Social Media] What Is the Definition of a Book?
    Aziz and Patrick of Arcade Sunshine Media are applying their filmmaking talents to the creation of multi-media interactive ebooks. As Aziz and Patrick put it, it’s a "complete multi-media, multi-layered experience." One might ask, as I do below, if interactive books enhanced with audio, video, social media sharing, etc. Reading a multi-media book is an entirely different experience from reading a print book or a Kindle ebook. That said, the notion that a multi-media experience can wrap around a book and help promote it is provocative.
  • MY CREATIVE TEAM THINKING  |  THURSDAY, AUGUST 9, 2012
    [Social Media] QR Codes Aren’t Dead Yet
    Other mentionable QR campaigns contained social media content, app download content, and video content. QR codes, in theory, are a good idea. In practice, marketers seem to be struggling to find smart ways to use them. Some say QR codes are dead. Brands, it seems, want to deliver information with QR codes. Customers, on the other hand seem to want free stuff, deals and discounts. recent study by Scanlife shows that there is some  new life in the old QR code. The trend report for Q2 of 2012 showed a record breaking number with 5.3 Have you used QR codes in a campaign?
  • VIPER CHILL  |  THURSDAY, FEBRUARY 18, 2010
    [Social Media] Bloggers: This Is How Long Your Posts Should Be
    You are here: ViperChill » Social Media » Bloggers: This Is How Long Your Posts Should Be Bloggers: This Is How Long Your Posts Should Be Written by Glen, this post has 63 Comments When I analysed the most tweeted blog posts ever, I found that Twitter users like posts that are around 1,100 words long. Worrying about how long you should make a post is almost as stupid as worrying about the ROI on social media. Social Roads says: February 19, 2010 at 4:10 am [.] Home What the F ? Cloud Living Say "Hi!" and noted the word count for each. Period.
  • COLLECTIVE THOUGHTS  |  THURSDAY, JANUARY 31, 2008
    [Social Media] Great Way To Help Clean Up Stumbleupon
    Tags: Social Media social media marketing social news stumbleupon
  • SOCIALNOMICS  |  MONDAY, OCTOBER 22, 2012
    [Social Media] Mobile = Harmony
    Mobile is here to stay and will provide a huge oppotunity for SEO and Social Media consultants and service providers because this new mobile centric world is going to expand their customer base to include every business and government bureaucracy on the planet. The rapid switch to these new mobile yellow pages will be a huge opportunity for Social Media and SEO service providers and consultants to offer products and services that move businesses from the old main street to the new main street. 3. Smart phones will replace credit cards – I know, I know. link].
  • JACOB MORGAN  |  WEDNESDAY, NOVEMBER 25, 2009
    [Social Media] What's Happening with Enterprise 2.0 Adoption?
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What’s Happening with Enterprise 2.0 Clearly most companies are not able to see or understand the ROI from their efforts.  I think the key challenge is that ROI for a lot of social media and social business doesn’t come when you expect it to.  strategy , Social Business , social business strategy This entry was posted on Wednesday, November 25th, 2009 at 4:20 am and is filed under Enterprise 2.0 , Social Business.
  • VIPER CHILL  |  SUNDAY, DECEMBER 2, 2012
    [Social Media] Seth Godin on Steroids: Here’s My Evernote Password
    One of our primary measures of success is media cost, and when it started, we paid the equivalent of $250 per order. Eventually we would get the media cost, net-net, down to under $50 per new customer. Dan Glover, creative director of Mischief PR, said, “We believe that physical and social are one and the same. When I say integrated, it means they’re not only integrated across channels like social media, print, or banners, but also with the sales process. It’s no secret that I’m a huge fan of Seth. million. ” Source: Business Week.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 30, 2013
    [Social Media] Are you Using Influence Marketing to Connect with your Target Audience?
    In today’s world where social media has become an integral part of our overall marketing plans, we can’t rely solely on the old standby of the Four P’s – Product, Price, Promotion and Place. We now have to learn how to manage and measure the brand influencers in social media marketing. Marketing Tips Marketing Tools Social Marketing danny brown influence marketing measuring brand influencers sam fiorella He concludes that by incorporating the M’s and the P’s, we’ll be better serving the customer. Who is the influence?
  • CONVINCE & CONVERT  |  WEDNESDAY, JULY 10, 2013
    [Social Media] Should You Care About Instagram Video?
    Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. In this edition of The Baer Facts, I talk with  Kyle Lacy  of  ExactTarget  about Instagram video, and whether we should care as marketers. Are We Asking the Wrong Question? This is not the case. Youtube and Vimeo (and Wistia) co-exist. See what I mean?
  • SOCIALNOMICS  |  MONDAY, APRIL 21, 2014
    [Social Media] Your Guide to Google+ : B2B Marketing
    Up until recently, the young social network has been in a sort of slow boil, picking up users and growing in popularity gradually. Veteran users and tech-savvy professionals know the truth, though, that Google+ is really everything they want in a social media network. Google+ sounds like it should offer something in addition to the the massive search engine does, right? Users are tired of Facebook, and are looking for something more than Twitter. Google+ is there, waiting for them with open arms. To the average consumer, it isn’t a sexy option just yet. But why wait?
  • KIKOLANI  |  WEDNESDAY, JUNE 13, 2012
    [Social Media] 6 Practical Steps To Earn The Pro Status In Your Niche
    Be it six figure pay checks, screen shots of skyrocketing traffic proof, stunning product launches, amazing social proof, and wherever they go, they’re looked upon – the pros do it. With the number of social media platforms already available and with the ones that pop up fresh quite often, its hard to be everywhere. You don’t need to be present on every social media known, on every forum or on every membership site. Initially experiment on a few social media platforms like Twitter, Facebook, and Google+ and see which audience convert well.
  • BLUE FOCUS MARKETING  |  SUNDAY, MARCH 15, 2015
    [Social Media] How Educators Learned to Embrace Social Learning by @mnburgess #education #EdChat
    We are excited to be participating in the upcoming IBM webinar, “ Changing the Learning Culture ,” where Blue Focus Marketing cofounder Cheryl Burgess and I will join Scott Edwards, IBM Product Manager, Smarter Workforce, for a discussion of social employees—focusing on the best training models and strategies for establishing an engaged, sustainable culture. The concept of social learning is quickly establishing itself as a foundational concept in workforce training. See what others are saying about The Social Employee and order your copy today! Dr. Paul J.
  • IDACONCPTS  |  SUNDAY, FEBRUARY 3, 2013
    [Social Media] How To Run A Successful Bilingual Blog
    Normally, this would be great for analytics, Google AuthorRank, and social media because it shows that your readers are interested. Blogs have become a staple for just about every business, every entrepreneur, and every brand out there. In fact, blogs have become so popular that it can make standing out from the crowd difficult. But with a unique angle, you might be able to give your company’s blog a fighting chance. bilingual blog, for instance, can expand your readership, attract new consumers, and raise your website’s ranking. Hire A Professional Translator. Give Yourself Time.
  • SOCMED SEAN  |  WEDNESDAY, OCTOBER 21, 2009
    [Social Media] It’s 2AM, Do You Know Where Your Organizational Information Is??
    In the modern day of social media, though, they can call the 800 number, tweet their problems, look for solutions in a knowledge base, email, complain in an online forum, post a video on YouTube of your product malfunctioning, or blog about it. If you’re curious as to how confusing it really is, just take a look at all the new channels being created in the social media space alone via the Social Media Prism ! Believe me…I understand the desire to just crawl back in bed and ignore social media. Tweet Sean R. More information?
  • THE REALTIME REPORT  |  TUESDAY, JULY 8, 2014
    [Social Media] Vine Adds Loop Count, Updating Video Views in Realtime
    Michael Kelly, senior/media consumer communications manager at American Licorice Company, which owns Red Vines (a regular user of Vine) says: “With digital/mobile spend being under intense scrutiny, the ability to measure the performance of content is key. Related Stories Bank of America Teams Up With Major League Baseball for #Troopthanks Vine Campaign Social Media News Ticker: Crowdfunding Coming To YouTube Soon 76% of Mobile Video Ads Are Viewed In-App [Study]. Now with loop count, the number of people watching any Vine is updated — in realtime.
  • ARI HERZOG  |  THURSDAY, NOVEMBER 17, 2011
    [Social Media] Introducing Vokle and Seeking Your Participation in a Live Video Event
    Ari Herzog provides social media marketing and editorial services. Media videoVokle is a live town hall platform enabling anyone to broadcast video and audio to internet viewers, along with taking real-time video calls and text questions from the audience. Receiving seed funding earlier this year, the application can be embedded anywhere, such as below this paragraph. You won’t be asked to download any software or visit any other websites. Return to this blog post on Friday, November 18, 2011 at 11:00 a.m. Any questions? Thank you for reading!
  • CREATIVE RAMBLINGS  |  THURSDAY, JULY 12, 2012
    [Social Media] Scoop.it launches new visual dashboard
    launches new visual dashboard was written by Cendrine Marrouat and originally published on her social media blog, Creative Ramblings. News Scoopit Social Media content curationContent curation platform Scoop.it introduced introduced the updated version of its dashboard on Saturday. Now more visually focused, the dashboard is centered on a user’s personalized Interest Graph. The home page gives curators instant access to the most recent posts on the topics they follow. Read more at Examiner.com. Scoop.it
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