THE WAY OF THE WEB | MONDAY, OCTOBER 24, 2011
[Social Media] The difference between SEO and Spam…
You’ll also have a solid foundation to build your business on, and as part of the work you’ll be improving the content and results in related areas, such as conversion rates and social media engagement. There’s occasionally some confusion and complaints about SEO as being the cause of spam on the internet with irrelevant content being returned in search results because of unethical techniques. Bad SEO promises to get you to #1 on Google by using every trick in the book. And if you ever need advice, feel free to get in touch!
KIKOLANI | FRIDAY, SEPTEMBER 16, 2011
[Social Media] Fetching Friday – Resources Mashup & Matt Cutts on Blackhat SEO
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Tips for Creating Posts That Will Spread on Social Media – If you want a post that is going to spread like wildfire, you have to consider the following when creating your content to ensure that your post will be given extra social media love. Social Media / Social Networking. Have Your Registered for Blog World Yet? So what are you waiting for?? Blogging / Writing.
TWIST IMAGE | TUESDAY, AUGUST 13, 2013
[Social Media] The Shape-Shifting Reality Of Shopping
They''re worried about their Web strategy, their mobile strategy, their social media strategy and so on. combined 51% of time on retail sites took place on devices as of February (37% on smartphones, 14% on tablets) compared to 49% on PCs, according to a new study by mobile ad network Millennial Media and comScore. These same retail brands have a loosely focused social media strategy that is rarely connected to their digital commerce and - more often than not - the digital commerce division is rarely connected to the physical stores. millennial media.
TWITIP | SATURDAY, MARCH 27, 2010
[Social Media] Organize Your Tweets with More Than One Twitter Client
Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Are Morch @TwtrCoach Social Media Rambler – Assisting you to Create a Social Media Experience Organize Your Tweets with More Than One Twitter Client 14 Is your Twitter Stream out of control? In my efforts to create Social Media Experience I developed various “toolboxes for my Social Networks. use TweetDeck to manage tweets from Social Media experts. Cheers!
SOCIALFISH | FRIDAY, SEPTEMBER 20, 2013
[Social Media] How Does Your Department Support Your Culture?
You all are partially responsible for Maddie and me writing Humanize–we saw that implementing social media required some shifts in culture if it was going to work. 'Back in July, over on the JamieNotter.com blog, I caught the attention of quite a few Human Resources people by sending an “ open letter” to HR , in which I effectively “broke up” with HR and told them I was going to go ahead and reinvent HR on my own, with or without their help. Let me be clear: I don’t think HR is evil, nor do I think they are incompetent. What about you, IT?
WHAT SPINKS THINKS | WEDNESDAY, NOVEMBER 11, 2009
[Social Media] 5 Creative Ways to Use Sponsored Tweets « The Spinks Blog
The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals 5 Creative Ways to Use Sponsored Tweets Back when Sponsored Tweets launched, I wrote a post asking if it will survive. Share this: Facebook StumbleUpon Digg This entry was posted on Wednesday, November 11th, 2009 at 5:57 pm and is filed under Applications , Social Media , Twitter. Twitter is a place where you can market your brand or yourself in way to captivate and socially interact with your followers. If done right, I really like sponsored tweets. Market Research.
ENGAGING BRAND | TUESDAY, JULY 15, 2014
[Social Media] Productivity Tips #1 -How to Save 30 Hours per Month
The irony is that business have meetings about how social media is a time wasting activity! 'You know the feeling. You arrive at your desk in the morning. You look at your to-do list and then your calendar… when are you going to get some work done? What excuse can you make for not getting the action points done? You feel stressed and annoyed that if you had a clear calendar then you may actually get something done. Imagine if you had an extra 31 hours per month to do rather than talk, to think rather than hear excuses – wouldn’t that feel great. 31 hours!…
SOCIALNOMICS | THURSDAY, FEBRUARY 18, 2010
[Social Media] Facebook Zero
Facebook Zero is a text only version of the popular social network designed for mobile usage. I’ve always harked that mobile drives social media and social media drives mobile – it’s a beautiful relationship. By Erik Qualman. Chamath Palihapitiya is the Vice President of User Growth, Mobile and International Expansion at Facebook and is responsible for spreading Facebook throughout the world through new growth initiatives, mobile strategy and internationalization. It is coming soon, so no wireless carrier is currently offering it.
MINDJUMPERS | FRIDAY, NOVEMBER 16, 2012
[Social Media] Content Marketing: Dos and Dont’s [Report]
In addition, 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing are sharing their thoughts and advices in the new report. Ekaterina Walter, Social Media Strategist, Intel, summarizes: “Content will become more critical than ever before. Report: How Social Marketing Works for Retail Brands [Report]. Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The report defines content marketing as both “an art and a science.
MINDJUMPERS | WEDNESDAY, JULY 25, 2012
[Social Media] How to Uncover Negative Feedback on Your Facebook Page
Yesterday, Socialfresh posted a very interesting article in this regard stating that ‘as a social media manager, you’re essentially in a relationship with your page. Tweet We often post about the importance of finding the right conversational touch points in order to engage your target group in conversations based on your values and beliefs. Also, the importance of monitoring and listening is a much-discussed topic here on the blog. But besides monitoring what your fans and users passion points are, it is just as important to monitor what they are NOT interested in.
SOSHABLE | SATURDAY, SEPTEMBER 17, 2011
[Social Media] @PaulCarr – You’re Always Welcome Here
Understaffed, under-edited, underfunded, under-achieving, the site has been a nice niche blog for those looking for help with social media, particularly for business. You can, of course, get a job with any publication that’s willing to “take a risk on a loose-canon journalist with a tendency to speak his mind regardless of who gets offended (which excludes very few outside of mainstream media publications) and they could probably offer a little more money than we can. Blogs Social Freshness paul carr soshable techcrunchWhy should he? That’s it.
KIKOLANI | FRIDAY, AUGUST 10, 2012
[Social Media] Fetching Fridays – Resources Mashup & Happy Little Clouds
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Social Media / Social Networking. The Beginners Guide to Running a Social Media Contest – So you’re ready to launch your first social media contest on Twitter, Facebook or Pinterest. The Ultimate Guide To Social Media Scheduling – I always suggest scheduling updates. The Resources Mashup. Blogging / Content. But don’t be fooled. Lessons My $1.8
KIKOLANI | THURSDAY, FEBRUARY 3, 2011
[Social Media] Fetching Friday – Resources Mashup & Returning From Vacation
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. resources for small businesses a great list of social networks, answers, bookmarking, and other sites that are essential for a small business. What SEO and social media have in common – five things you must have to be successful with both. Social Media / Social Networking. The Resources Mashup. Blogging / Writing. Making Money Online / Online Business. Back From Vacation.
ARI HERZOG | TUESDAY, MARCH 4, 2014
[Social Media] 10 Tips to Be Successful on LinkedIn
For instance, I’ve received job offers as the direct result of answering questions on groups about social media and PR. Stop Using Social Media. Media LinkedIn 'LinkedIn launched on May 5, 2003 (on my mother’s birthday) and currently has 277 million members — with two new people creating accounts every second. Here are updated LinkedIn statistics to impress your boss or your mom. joined LinkedIn in February 2007 and I’ve actively used it over the years both as a consumer and a teacher. Keep your profile updated. Be the latter. Thanks.
TWIST IMAGE | SUNDAY, AUGUST 21, 2011
[Social Media] Listen To This Before Your Next Meeting
media hacks. online social network. social media 101. social media marketing. Episode #267 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Several weeks ago, I published a Blog post titled, Your Meetings Suck. The Blog post was based on a conversation I had with Al Pittampalli. Pittampalli is the author of Read This Before Our Next Meeting (published by Seth Godin 's The Domino Project powered by Amazon ). Pittampalli is on a mission to change that. I'm not sure about you, but I couldn't agree more.
TWIST IMAGE | SUNDAY, JUNE 12, 2011
[Social Media] The Extinction Of The Marketing Dinosaur Professional Is Imminent
media hacks. online social network. social media 101. social media marketing. Episode #257 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When will the Marketing Dinosaurs die? When will those who hold the keys to marketing power truly start shifting their ways to not only embrace these new Digital Marketing channels, but to use them to unleash the most power form of Marketing that has ever been created? is a regular on this show (and a close friend). His perspectives are always fresh and direct.
JEFF KORHAN | THURSDAY, JULY 12, 2012
[Social Media] The Business of Professional Speaking
It’s interesting that my focus today is digital marketing, because when I founded my first business in 1988 we did not have the Internet – no email or social media, and even cellular phones were quite uncommon. So, are you one of those motivational speakers? This is a question I’m often asked. When you are a professional speaker you have to be prepared at every turn to explain what exactly it is you do – as well as how and why. Sometimes I’ll admit to being a motivational speaker just to get the conversation going. So, here goes. Practice is essential.
TWIST IMAGE | FRIDAY, SEPTEMBER 9, 2011
[Social Media] The Fleeting Value Of Content
What a grand world this would be if I was the only one Blogging about New Media, Marketing, Advertising and Communications. The HubSpot Blog published a post yesterday titled, Shelf Life of Social Media Links Only 3 Hours , that looked at a new report issued by the URL shortening service, bitly. If that doesn't get you thinking about your content as media and as a marketing imperative, I'm not sure what will. new media. social media. Most content screams into an empty universe. No matter how good the content is. Content is short. Content is long.
TWIST IMAGE | TUESDAY, MARCH 8, 2011
[Social Media] Making Sense Of The Mess
It's a mass media lie that was perpetuated by the original Marketing and Advertising executives as a way to strong-arm brands into coughing up their dollars to line the pockets of the advertisers and media companies. and yes, thank you, Social Media) for us to see - in living color - a semblance of a truth. Mark's right, smaller, stronger groups are where influence lies, but there is no correlation between that and a specific media channel. mass media. media channel. media company. social media. It's a game (err. "Who?"
JACOB MORGAN | MONDAY, AUGUST 15, 2011
[Social Media] Forget “Voice of the Customer,” What about “Voice of the Employee?”
It’s really interesting to me to hear about how many people are familiar with customer facing social tools yet not familiar with emergent collaboration tools which can be used to connect employees and allow them to collaborate with one another. We develop command centers, social media programs, micro-sites, communities, in person events, unique loyalty programs, and a host of other things. Social Business voc voe voice of customer voice of employeesDon’t you think it’s time we focus on our employees? What say you? Collaboration Enterprise 2.0
DREW'S MARKETING MINUTE | TUESDAY, APRIL 5, 2011
[Social Media] 3 blogging tools worth exploring
What social media tools are a must for business? A BackTweets’ email (click to see full size). BackTweets.com. This handy tool ( www.backtweets.com ) tracks any and all tweets that drive back to your blog, whether they mention you, your blog’s name or even your URL. That’s right — if they use a shortened URL, you’ll still get the info. I’ve subscribed by e-mail (it was free) so that every day, I get a simple report that shows all the tweets that drove people to my blog. I get a better sense of what topics draw more attention and sharing.
TWIST IMAGE | MONDAY, NOVEMBER 18, 2013
[Social Media] The Permanence Of Snapchat
It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. This week we discussed: If executives are doing everything they can to connect with their constituents on social media and how Snapchat may create a more permanent record than most people know.I digital media. social media. 'Every morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 morning show. Listen here. chom fm. hootsuite.
ARI HERZOG | SUNDAY, AUGUST 28, 2011
[Social Media] Questioning Why I Still Use Twitter
Shonali expands: Whether you’re using social media for personal reasons or business, there’s nothing like carefully nurturing relationships, especially those that start with an @. Their tweets range from nonprofit communications to public administration to social media marketing. Ari Herzog provides social media marketing and editorial services to the nonprofit and public sectors. Media Musings Facebook LinkedIn networking TwitterPhoto by darnok. Bill Dorman and Shonali Burke probe into the efforts of friendship and internet relations. find the.
SOCIALFISH | WEDNESDAY, JANUARY 11, 2012
[Social Media] The flow, the stream and the firehose: social is at the end of the beginning
Which is, that the social web is maturing. ” The social revolution and social tools —. “While a lot of the discussion about the rise of blogging talked about social media, the technology involved wasn’t particularly social. However, the emergence of network-based social tools — notably Facebook, Twitter, and thousands of other niche offerings — have led to a dramatic and unprecedented change in information transmission: increasingly, people are getting their news and insight via social networks, channeled through other, known individuals.
SPIN SUCKS | TUESDAY, MAY 8, 2012
[Social Media] Would You Like Vocal Fries With that Order?
Mark Story is the Director of New Media for the U.S. He has worked in the social media space for more than 15 years for global public relations firms, most recently, Fleishman-Hillard. Mark is currently writing a book, “ Starting a Career in Social Media ” due to be published in January 2013 by Skyhorse Publishing. Today’s guest post is written by Mark Story. . Recently, Fast Company ran an article called “ The Verbal Tic Of Doom: Why The ’Vocal Fry’ Is Killing Your Job Search, ” by Craig Chappelow. And the recruitment process rolled along.
SMTHREE | THURSDAY, NOVEMBER 25, 2010
[Social Media] Have a happy and social Thanksgiving
Tags: Uncategorized social media thanksgiving turkey wkrp
TWITIP | THURSDAY, APRIL 28, 2011
[Social Media] 4 Reasons Why Twitter Should Buy TweetDeck
According to Richard Barley, TweetDeck’s Community Manager whom I interviewed for both the Addicted to Social Media podcast and for Twitip.com , Promoted Tweets “only appear in search columns where the search terms match a keyword that has been purchased.”. Access to Other Services: As more people use more social networks, management of their various accounts on dispersed services is becoming a real problem. Thus, TweetDeck would give Twitter something that no other social network truly has; access into their sites. Is a Feature also a Product? What do you think?
MINDJUMPERS | MONDAY, NOVEMBER 22, 2010
[Social Media] New creatives at Mindjumpers
The issue in finding the right creatives is actually finding out what skills you need to strengthen the team with – and it’s a creative team with sole focus on social media – so there is not a lot of knowledge “we did that – and that really worked well” around. When it all gets boiled down social media is dialogue and communication, a lot of conceptualization and text, so we also went on the lookout for a talented concept developer and copywriter. With a background in both literature and advertising, Jesper holds a MA in Media Studies from Aarhus University.
TWIST IMAGE | TUESDAY, JANUARY 3, 2012
[Social Media] The Year Of More
More social. Social Media and online social networking has changed the very fabric of business and society. Along with the slew of customer service gaffs we've seen businesses go through in the past five years, this has forced brands to become (somewhat) social. While Social Media has aligned within the marketing and communications departments, we're going to see the social impetus be pushed through the entire DNA of a company. That may not happen this year, but you will see that consumers will be even more social in 2012. android.
FIREBELLY | WEDNESDAY, JULY 24, 2013
[Social Media] Community, Lady Gaga & Bourbon: The David Spinks Interview
Is there a difference between a social media community and a real world community? I don’t think online community and social media are one in the same, so I’ll answer the question as online community vs offline. 'David Spinks – Community Man. Bourbon Fan. To say that David Spinks loves community is an understatement. He’s all about community – and he’s got a track record that proves it. His other enterprises include BlogDash and The Community Manager where he still actively writes. He’s nimble, smart, funny, chic and charming. Can they?
BLUE FOCUS MARKETING | THURSDAY, MAY 22, 2014
[Social Media] Announcing #SocSales Jam 6/10: The Ultimate Social Sales Playbook (LIVE)
'I am pleased to announce I will be joining 21 of the world’s most influential social sales experts during a one-hour #SocSales Twitter Jam on Tuesday, June 10th, at 2:00 pm ET. . Experts including Craig Elias , Jeb Blount Jeffrey Gitomer , Jeffrey Shanks , Jill Rowley , Matt Heinz, Vanessa Dimauro and I will share proven social sales plays for achieving maximum reach, results and revenue. Moderated by KiteDesk CRO Sean Burke, we’ll address questions such as: What are real examples of situations where social selling produced results? Register today at bit.ly/SocSalesJam.
TWIST IMAGE | FRIDAY, SEPTEMBER 2, 2011
[Social Media] The Myth Of Reciprocity And The Social Life Of Brands
The mindset in this instance is to think of your brand as a media entity. There is no doubt that the more people that a brand is following, the more opportunities they are creating to get their message to spread to more and more people (and this includes these individuals and their social graphs). Reciprocity in the social life of online media should mean that if someone connects with you, you should reciprocate and connect back - sight unseen. media. media hacks. online media. online social network. social graph. social life.
DANNY BROWN | MONDAY, MAY 21, 2012
[Social Media] Is Seek or Shout the Holy Grail for PR, Bloggers and the Disconnected Media?
Two shifts have dramatically changed the way media and public relations professionals interact over the past few years: the move away from email in favor of online social channels, and the emergence of versatile, freelance content creators who are as comfortable writing magazine articles as they are blogging for brands. For PR pros, that means media outreach will soon be more likely to take the form of a Twitter conversation with a freelance writer than an email exchange with a full-time reporter. It appeals to social and real-time sensibilities.
ONLINE COMMUNITY STRATEGIST | TUESDAY, FEBRUARY 2, 2010
[Social Media] Are your most active members suffering from depression?
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Are your most active members suffering from depression? February 2, 2010 in Internet study , social networking | Tags: "online depression" , Psychopathology , social networking Have you ever wondered how some members of your online community (or any community for that matter) can get so overwhelmingly caught up in online drama with people they hardly know? I know I have. WOW, THAT EXPLAINS A LOT. Serious swagger!
JACOB MORGAN | WEDNESDAY, JULY 30, 2014
[Social Media] Privacy is Dead and We Killed it
I’ve just talked about social media data above but what about your health records, browsing habits, purchases, financial data, or employment information? Although some of these forms of data might be considered to be more secure than others many social media users are actually publicly sharing this information online on their Facebook pages, Twitter accounts, Instagram photos, Foursquare check-ins, Linkedin profiles, or anywhere else you can think of. to use social technologies without we don’t want being able to see our information. What gives?
TWITIP | WEDNESDAY, JANUARY 20, 2010
[Social Media] 10 Tips to Getting More Retweets
find that sometimes I am shy of re-tweeting or commenting directly particularly if the person is a ‘hotshot’ either in social media or in the ‘real’ world ! Automated DMs seem very un-social. As a small charity we have analyzed social media and choose Twitter as our favorite medium. 10 Tips to Getting More Retweets 24 Have you been ignoring your followers? Your followers took the time to check out your profile and thought you were cool enough to follow, but how are you treating them in return? Because you’ve been ignoring them.
WEB METRICS GURU | WEDNESDAY, JULY 20, 2011
[Social Media] Edelman’s TweetLevel – Updated – Part Deux
INFLUENCERS : Tweetlevel now displays Influencers on any subject and ranks them and it seems to do in a way that makes sense - I looked for Influencers for Social Media Analytics as I know the subject and the area, and the results look good, at least, from first glance. Certain phrases such as “socialanalytics and “metricsnerds might be slang like and important to know about when doing paid and organic search, as well as tracking conversations in Social Media using Listening Platforms. The shared links give us a way to target the content shared, itself.
CREATIVE RAMBLINGS | WEDNESDAY, SEPTEMBER 19, 2012
[Social Media] Make your Microsoft Outlook safer and slicker
Make your Microsoft Outlook safer and slicker was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Microsoft Outlook has been around for a while, and has become the standard for many people to communicate with customers, friends and family. For some, it acts as a mini-CRM tool, tracking conversations with customers. For others, it stores their primary calendar and keeps them organized. Whatever you use it for, chances are good that [.] Guest Posts Tips email productivity Microsoft Outlook microsoft outlook tips
BLUE FOCUS MARKETING | TUESDAY, AUGUST 12, 2014
[Social Media] Listen to the Voice of Your Employees #SocBiz #HR #IBM
The entire book is very well organized and paints a vivid picture of how analytics can be used in todays social businesses, offering a detailed history of the kinds of changes the skillful deployment of big data can bring. At Blue Focus Marketing (@ BlueFocus ), we have had the privilege of enjoying an ongoing conversation with IBM regarding employee development and retention in social business, having featured the brands success story in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The Enterprise Social Pulse Program.
TWIST IMAGE | MONDAY, JANUARY 30, 2012
[Social Media] Blogging Is Dead. Here We Go Again
500 brands have killed their Blog is more likely connected to a lack of vision and conversion model than the popularity of a Social Media platform. social media. Less and less of the Inc. 500 are Blogging. Blogging is dying. ReadWriteWeb 's post, Blogging Declines Across the Inc. 500 , was bound for linkbait heaven. Who doesn't love dumping on a once popular platform - especially when it looks like it is being abandoned by corporate America and the bigger brands? 500 has found a huge drop in the number of companies maintaining corporate blogs over the past year.
GEOFF LIVINGSTON | MONDAY, FEBRUARY 28, 2011
[Social Media] The Ethics of Flash Mobs
“Using whatever communication means available, whether social networking sites, blog comments, Twitter and others to effectively gag another’s ability to express themselves is dishonoring freedom of speech and in my view, not defensible, said Andrea Weckerle, founder of the nonprofit Civilination. It is advisable to have a publicly stated social media policy that clearly states the organization’s position on anonymous comments and attacks before an incident. Image by Anorak News. In December of last year, Anonymous hackers teamed to hack U.S. Many are not.
SIMON MAINWARING | THURSDAY, JANUARY 3, 2013
[Social Media] How you unlock the power of purpose to explode your business in 2013
For instance, pack a First Aid Kit, education materials, sports equipment or whatever solution to a social issue has personal meaning to you. Not only is this a brilliant idea because it inspires the countless number of people who circle the globe each year to remote place to become architects of social change. And by becoming an integral part of a meaningful and sharable travel memory – each of whom is armed with the web, smart phones and social media to spread word of their efforts – the brand will earn customer goodwill and loyalty on unprecedented levels. It
SIMON MAINWARING | WEDNESDAY, OCTOBER 13, 2010
[Social Media] Why brands pit one audience against another and lose both
There must be something about advertising to guys that makes top brands do strange things. Less than a year of Pepsi was royally and rightly reprimanded for its AMP Cola iPhone app that told men to “AMP up before they score , Coca-Cola is making an equally tasteless appeal on behalf of Coke Zero. Their site invites men to date three half-dressed dressed women at a time and get them to do what they desire. Now I’m a guy and I certainly get what part of the male brain they are appealing too, but how does this gel with the same brand that is promoting Open Happiness around the globe. What’s
SPIN SUCKS | MONDAY, MAY 14, 2012
[Social Media] Marketing in the Round is Here!
For the past several years, both Geoff and I have been working pretty hard (through our respective companies and with our teams) with clients to break down organizational silos, integrate all of the marketing disciplines, figure out where social media fits into the bigger picture, and measure the results. Last May, I was in New York for BlogWorld and I met Geoff Livingston , for the first time in person, to discuss writing a book together. It was a sunny day and we stopped for bruschetta and wine while we discussed this crazy idea. The stars were all aligned. Virtual Book Launch.
KYLE LACY | MONDAY, JULY 26, 2010
[Social Media] Keep Your Friends Close and Your Followers Closer
Social media is a tool the should be used to help others speak about you. What’s more important:What you say or what others say about you? When it comes to your brand what matters most to you? Are you self promoting and only allowing good comments to be posted? Where do you draw the line? When there’s a negative comment do you delete it? My suggestion is to leave it. Although, it may not be a good or accurate reflection of you it lets others see that you’re real. We’re not perfect and we can’t make everyone happy. The bad comment won’t ruin you. It’ll give you credibility.
IT'S JOSIP NOT JOSEPH | WEDNESDAY, JUNE 30, 2010
[Social Media] As Life Moves Beyond Web 2.0…
And to go along with this social media and smart phone craze, everyone has experienced the effects of the economic meltdown, continuing environmental concerns and a slew of other issues. Neither is the online growth of traditional media. Many of the things we use – the smart phones, pads, Xbox, TVs and laptops to the apps, social media, the web and Xbox Live – not only overlap in functionality but also in purpose and use. The Social Media Revolution is one of the greatest paradigm shifts to occur within modern society. We’re not mind-readers.
IT'S JOSIP NOT JOSEPH | WEDNESDAY, JUNE 30, 2010
[Social Media] As Life Moves Beyond Web 2.0…
And to go along with this social media and smart phone craze, everyone has experienced the effects of the economic meltdown, continuing environmental concerns and a slew of other issues. Neither is the online growth of traditional media. Many of the things we use – the smart phones, pads, Xbox, TVs and laptops to the apps, social media, the web and Xbox Live – not only overlap in functionality but also in purpose and use. The Social Media Revolution is one of the greatest paradigm shifts to occur within modern society. We’re not mind-readers.
JACOB MORGAN | TUESDAY, MAY 31, 2011
[Social Media] Writing a Book on Enterprise Collaboration (Enterprise 2.0) With McGraw Hill!
We have seen quite a few social media books published over the past few months on social media and customer facing social strategy; but in my opinion (and many of my friends and colleagues agree) there is a lack of resources for organizations looking to deploy these social and collaborative tools internally for their employees (commonly referred to as enterprise 2.0); that’s exactly what this book is going to be about. Here we will also cover things such as resistance, governance, and the adaptive social business framework.
JEFF ESPOSITO | FRIDAY, SEPTEMBER 23, 2011
[Social Media] Five for Friday – Mailed in Edition
While out there I had the pleasure of getting together with some really good friends while also presenting at the Word of Mouth Association’s part of Chicago’s Social Media Week. Most Companies Don’t Measure Social Media Integration Value. Searchmetrics helps bridge the social, SEO gap. This was a fast but good week, and I got back in from Chicago in the wee hours of the morning today. So thanks to Gini Dietrich, Rebecca Denison and Daniel Agee for the good times. Hope your week was just as good. Stop Kidding Yourself, You’re VERY Replaceable.
SOSHABLE | TUESDAY, OCTOBER 22, 2013
[Social Media] Why Facebook’s New Publishing Tool is a Threat to Twitter
Facebook is already the highest traffic-sending social media site out there, but those numbers are misleading. They are banking on major media outlets to pay them for more exposure. If they can take dollars from publishers, television, and other media outlets, it could hurt Twitter in their bread and butter business. If they can take over media promotions as well, Twitter might be left with a big chunk of their advertising dollars (as well as their hopes for the future) heading to their nemesis. How to Use Social Media When on Vacation.
SOSHABLE | SATURDAY, AUGUST 17, 2013
[Social Media] Is Your Mobile Social Campaign Up to Snuff?
When you launch a campaign to market anything through social media, a major part of the process is the use of apps. The above are some apps that can help take your social media campaigns to the next level. Why Hotels Should Be Embracing Social Media. Don’t waste those screens: these social TV apps help you tap into the modern viewer. In which a Groupon employee blackmails a restaurant: This… Featured FourSquare Guest Post Local Mobile Social Offbeat business Customer flickr Foursquare groupon marketing Socia Twitter yelp
SPIN SUCKS | THURSDAY, NOVEMBER 11, 2010
[Social Media] Does Blogger Outreach Really Require Engagement?
Any knowledgeable social media professional you speak to will tell you that it’s important to engage with influencers (bloggers, tweeters, etc.) David Spinks is co-founder of BlogDash , the blogger outreach tool, and GM of Scribnia , a social blog reading community. Guest post by David Spinks , co-founder of BlogDash. Creating highly targeted, personalized pitches is more important than how “engaged” you are with influencers when conducting blogger outreach. before you pitch them. 2) Is building relationships really a practical and timely blogger outreach strategy?
CONVINCE & CONVERT | WEDNESDAY, JANUARY 9, 2013
[Social Media] Why Email Volume Won’t Decrease
About the Jay Baer: Follow @jaybaer Jay Baer is a hype-free social media and content strategist & Click to read more » baer facts Email Marketing Advice chatter email marketing exacttarget social networks yammerThere have been several blog posts and predictions recently ( most notably this one from Ryan Holmes, the CEO of Hootsuite ) prognosticating that email volume will diminish in 2013, as consumers make greater use of collaborative messaging tools like Chatter and Yammer. don’t buy it.
TRADESMEN INSIGHTS | WEDNESDAY, JULY 11, 2012
[Social Media] Are You Using LinkedIn to Build Your Business?
” Jeff Korhan wrote a great post recently in social media examiner that outlines and shows examples of 10 LinkedIn Tips for Building Your Business. Marketing Tips Marketing Tools Social Marketing Jeff Korhan linkedin tips for building your business with linkedin use linkedin for networkingFor those of you who read me on a regular basis, you know I’m high on LinkedIn and what it can do to help you grow your business contact list. With over 161 million business members, there are certainly opportunities there if you know where and how to look.
SOCIALNOMICS | FRIDAY, APRIL 13, 2012
[Social Media] Ann Romney on Twitter, Tweets What Most Moms Know
For those that have not been following the news over the last 24 hours or so involving Republican frontrunner Mitt Romney’s wife, Ann, and Democratic strategist Hilary Rosen, the two have risen to the top of the charts in the social media world all because of motherhood. Even the current First Lady, Michelle Obama, got involved in the social media discussion Thursday, tweeting “Every mother works hard, and every woman deserves to be respected.”. During an appearance on FOX News Thursday, Romney responded that her career choice was to be a mother. respect that.
KIKOLANI | FRIDAY, NOVEMBER 18, 2011
[Social Media] Fetching Friday – Resources Mashup & Petting Owls
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The secret is to tap into the power, speed and instant accessibility of social media. Social Media / Social Networking. 10 Reasons Why I Opted-Out of Klout – Reasons why one social media persona decided to leave Klout which links to a post on how to do so yourself if you so choose. The Resources Mashup. Blogging / Writing. It’s probably in these recaps!
SOCIALNOMICS | SATURDAY, AUGUST 24, 2013
[Social Media] Get Social When It Comes to Auto Body Repairs
Luckily, social media is here to help body shops get the word out about their services and to help customers solve all of their repair needs. Besides, body shops that have an online social presence not only keep current customers informed, they also have an easier time finding new clients. So, with socially savvy auto repair in mind, here are just a few reasons body shops should turn to social media: Posting Deals. And, current customers who are pleased with a repair shop’s work will socially spread the word too. Socially Inspired Forums.
ENGAGING BRAND | THURSDAY, MAY 15, 2014
[Social Media] How to Know You Are Doing The Right Job
The social media world loves dignity - both in success and in defeat. 'When you close the lid on your computer tonight, there is only one question to ask. Success comes from hard work; hard work on doing something you love towards your goal. Tweet this ). We spend a lot of time wondering what the customer wants, delighting the customer.quite rightly. But the easiest way to do that is to be the most loyal customer of what you do. . Here is a little checklist to ask yourself to see whether you are proud of your work. P = Purpose. R = Rewarding. O = Own. U = Understand. D = Dignity.
GREG VERDINO | WEDNESDAY, MARCH 31, 2010
[Social Media] Greg Verdino: PSFK Conference NY: are you attending? You should be.
Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « What is content? This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer. Pre-Order from AMAZON Pre-Order from BARNES & NOBLE Pre-Order from BORDERS Downoad My eBook Download my FREE marketing and social media eBook. You should be. You should be.
GEOFF LIVINGSTON | WEDNESDAY, OCTOBER 6, 2010
[Social Media] Case Study: Plum Village Builds an Online Sangha
The Unified Buddhist Church, commonly known as the Plum Village International Sangha and personified in Zen Master Thich Nhat Hanh, launched a social media presence approximately one year prior to a 2009 U.S. “The goal was not lofty, but simply to put the voice of Thich Nhat Hanh into the new social media environment, said the online architect of the effort, Kenley Neufeld , who is a lay practitioner ordained in the Unified Buddhist Church. The social media efforts were integrated into our email distribution lists and on the traditional web pages.
ARI HERZOG | FRIDAY, MARCH 4, 2011
[Social Media] Working It
Ari] seems like he wants to get on in life and he is a city councillor – but he spends time on this social media stuff – almost like he is working on a thesis or something. Rafting photo by Jordan. Answering my call to action earlier this week, David Bennett stung me with his response. I’m not working on a thesis. But I know why David writes that. I’m working to succeed in something that is bigger than me. am working to define my brand and my services succinctly that anyone can understand who I am and what I do. am not working at an organization. Strategy branding
FIFTH GEAR ANALYTICS | FRIDAY, AUGUST 20, 2010
[Social Media] Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 2 of 2)
You have these grandiose ideas of making a super-duper, fire breathing, social media site within 2 weeks. Megan Jasinski. In the first of these two posts , we talked about the marketing marathon. I outlined how to define your business objectives and tap into your Marketing Analytics Coaches before you start the big race. Now start sharing your objectives and plans with your operational partners – in a kick-off meeting of sorts. The more they know about the big picture and what your main goals are, the better they will be in supporting you to meet your marketing goals. Tweet This!
GEOFF LIVINGSTON | TUESDAY, OCTOBER 16, 2012
[Social Media] Creative Destruction in Marketing
Schumpeter’s economic theory of creative destruction means more now as we seek to apply norms and rules to all that is social and the way we interact. Without creativity, we cannot differentiate from the machine of automated digital communications and me, too approaches to search, social and content. It flies in the face of the social media purist’s beliefs about how it should be done, from automation to semi-private blogger gatherings. Image by Lost Star. The movement towards data-driven marketing makes creativity the most important asset they can offer.
GET SOCIAL PR | SATURDAY, MAY 14, 2011
[Social Media] PR Strategy: The future ain’t what it used to be
With social media tools aplenty and the changing behaviors of savvy consumers, companies that want to connect with them must build PR strategy with social and search in mind. Yogi Berra was famous for giving us one-liners that seems a little off, but always apropos. And when we think of public relations campaign strategies in a new digital world, the future [really] ain’t what it used to be. Today, I want to focus on search, specifically the process of backlinking. Just a few short years ago, backlinking wasn’t important. It wasn’t talked about.
CONVINCE & CONVERT | THURSDAY, MARCH 8, 2012
[Social Media] Social Pros 6 – Instagram Lessons from a Giant B2B Company
This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Read Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Social Pros Transcript For Your Reading Enjoyment. can’t do social media.” It can be social.
SPIN SUCKS | MONDAY, JANUARY 17, 2011
[Social Media] The 10 Reasons Integration Is Crucial In 2011
This past year you got to play with social media tools and figure out which were most applicable to your business. Customer service and HR want a role in what marketing and communications are doing through the social networks so they’ll actively search ways to stay relevant in the ever-changing technology world. So your website will serve as a hub for all your social networks and then push people back out to various posts on the web. It shouldn’t come as any surprise to you that 2011 is the year of integration. Not convinced? Don’t ignore one for the other.
VIPER CHILL | MONDAY, JUNE 21, 2010
[Social Media] Getting Mass Traffic from StumbleUpon: A Definitive Guide
You are here: ViperChill » Social Media » Getting Mass Traffic from StumbleUpon: A Definitive Guide Getting Mass Traffic from StumbleUpon: A Definitive Guide Written by Glen, this post has 83 Comments Many bloggers end up having a love-hate relationship with StumbleUpon. Here are some examples of popular avatars in the social media space: It is up to you whether you want to use an ‘avatar’ style picture like this or a picture of your face. really appreciate this post, because I’m ready to add a new social media outlet to my marketing mix.
CONVINCE & CONVERT | TUESDAY, JUNE 5, 2012
[Social Media] Nice Blogs Finish Last
Don’t forget to add “author” to your social media bios. Andy Crestodina is the Strategic Director of Orbit Media , a web design company in Chicago, where he does strategy, sales and content marketing. Nice Blogs Finish Last is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Content marketing works and brands everywhere are getting on board, writing, editing and posting fresh content. That’s nice. But for most bloggers, ideas for post come along almost randomly. But was it what the audience needed?
KIKOLANI | THURSDAY, NOVEMBER 25, 2010
[Social Media] Fetching Friday – Resources Mashup, Black Friday & Cyber Monday Blogging Sales
The future of Facebook email and the social inbox – thoughts on a unified messaging system. Cash connections – who invested in social media? look at the past 12 months of Google changes in local, mobile, and social search as well as integrated search results and search speed. Segmenting social traffic in Google Analytics – a guide to learning more about your social media referrers. Social Media / Social Networking. secrets of social media conversion – infographic plus all of the juicy details.
SIMON MAINWARING | FRIDAY, JULY 5, 2013
[Social Media] Speaker Shout Out: Coca-Cola, UN Foundation, and charity: water at the 2013 We First Seminar
'Early-bird registration for the 2013 We First Social Branding Seminar ends today and we promise that our second annual Seminar will be unlike any other conference you’ve attended. The 2013 Seminar is designed to help business leaders tell the story of the good work they’re doing in ways that build their company’s reputation, bottom line, and social impact. We’re His team won two consecutive honors by PRNews as “Public Affairs Team of the Year” in 2012 and 2013, and he blogs at GlobalExtrovert.com about fatherhood, public relations and social media.
SPIN SUCKS | MONDAY, SEPTEMBER 13, 2010
[Social Media] Content Marketing: Yes, We're All Media Companies. What Now.
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 13 2010 Content Marketing: Yes, We’re All Media Companies. By Daniel Hindin | Email | Print | 1 Comment | Guest post by Joe Pulizzi , CEO of Z Squared Media and author of “ Get Content Get Customers.” What Now? Thank you.
ENGAGING BRAND | WEDNESDAY, APRIL 23, 2014
[Social Media] Show 482 - Mike Sansone on Creating Successful Business Models
'The Engaging Brand podcast covers social marketing , business ideas and brand marketing tips. Remember as a subscriber you can download 30 Lessons on Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob. How social media means entrepreneurs must have a greater focus. The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips. Remember as a subscriber you can download 30 Lessons on Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob. Pod Casts
WAXING UNLYRICAL | MONDAY, MARCH 11, 2013
[Social Media] Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)
Richard very generously offered to give away a second copy of Share This , the excellent “social media handbook for PR” published by CIPR (it sold so well in Europe that Share This Too will soon be published ). Who got all messed up by switching back to Daylight Savings Time yesterday? Come on, it’s ok to admit it. Last week we were lucky enough to get Richard Bagnall of Gorkana back for a follow-up to his previous appearance on #measurePR. We had quite a few new folk attending the chat, which I always love to see. Here are a few excerpts. Thank you!
KIKOLANI | THURSDAY, MARCH 24, 2011
[Social Media] Fetching Friday – Resources Mashup & Red Pandas
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. 17 ways to grow your blog from top bloggers – best blogging tips from the finalists of the Top 10 Social Media Blogs contest. Social Media / Social Networking. How to remove your name and profile picture from Facebook’s Social Ads – the privacy setting you need to make if you don’t want to show up in Facebook ads. The Resources Mashup. Red Pandas. Enjoy!
DANNY BROWN | THURSDAY, MAY 8, 2014
[Social Media] The Question of Context in Meaningless Data
Given, that’s a pretty basic overview of what a typical social search/data mine comprises of – but it does show you how the data can be found, filtered and used. Example A – The Social Graph Data. Sending a new search spider out connects her social graph together and uncovers multiple conversations and images around her reminiscing. The Question of Context in Meaningless Data originally appeared on Danny Brown - Award-Winning Social Media Marketing and Influence Marketing Blog - all rights reserved. Big Data – Beyond the Obvious. Is it?
CONVERSTATIONS | SUNDAY, NOVEMBER 21, 2010
[Social Media] Whistle Stops 11/21/10
Social Media is No Longer a Time Suck - This web-based time management tool will help you get things done -- online and offline. Whistle Stops are conversations, eye-openers, or tools representing the brain train discovered while traveling along the Conversphere. From business to education, life hacks to giving back, these are the posts and links that have in some way grabbed my attention this week! Elsewhere. Not the norms, so get your groove back with this tips. Take notes. Here at ConverStations (in case you missed it). New audience at diff time of day. All win.
SOSHABLE | WEDNESDAY, OCTOBER 24, 2012
[Social Media] What is Google Engage?
Read more Social Media News on The Soshable Blog. Google Search Engines Social Content Websites google adwords google engage help for agencies search engine marketingThere is a new addition to the Google Ads family, known as Google Engage. membership offered to businesses that reside in the U.S. and Canada that enables your company to grow via the help of an AdWords consultant. If you are eligible ( check all eligibility here ) than you will receive the ability to gain access to phone support, webinars and online training sessions. Sounds like a good plan!
WHAT SPINKS THINKS | THURSDAY, AUGUST 6, 2009
[Social Media] These views are my own…
The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals These views are my own… Employees = Kids …and do not represent that of my employer. Photo cred: Marc DiVall Share this: Facebook StumbleUpon Digg This entry was posted on Thursday, August 6th, 2009 at 9:56 am and is filed under Business , Professional Issues , Social Media. The problem, I think, happens when an employee is tweeting/blogging/communicating great things, gaining a large following, and becoming a social media rockstar. Read this. honest.
ARI HERZOG | WEDNESDAY, DECEMBER 1, 2010
[Social Media] 1 Word to Describe 2010 and 2011
Looking back at social media tips I’ve shared on this blog… I pondered if blogging should be scheduled , I dissected Britney Spears on Twitter , I elaborated why your quest to gain Facebook fans is silly , I decided I would openly network on Facebook , I explained why I left Foursquare , I shared how to reduce your email inbox , and I questioned how to define social media. Explain why you’re choosing that word. Now, imagine it’s one year from today, what would you like the word to be that captures 2011 for you? My word for 2010 is discovery.
TWIST IMAGE | SUNDAY, JANUARY 8, 2012
[Social Media] Spin Sucks With Gini Dietrich
For the most part it has to do with the fact that they are either not focused or there is no relationship between the PR professional and the media outlet. media hacks. online social network. social media 101. social media marketing. Episode #287 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Why do most PR pitches suck? They very fabric of what it means to be a communications professional is changing, adapting and morphing. Leading this charge/change is Gini Dietrich. Enjoy the conversation.
GEOFF LIVINGSTON | TUESDAY, NOVEMBER 8, 2011
[Social Media] Give to the Max
Today, 1300 Washington area nonprofits will be fundraising, and experimenting with social media tools in a collective training exercise and contest. You will see a wide variety of creative tactics and approaches to winning, all using social media tools. The event is part of Digital Capital Week or DCWEEK , the current festival bringing together the region’s designers, developers, entrepreneurs, technologists and social innovators. After five months of planning and hard work, Give to the Max Day is here. More than $ 140,000 in awards are available.
TWIST IMAGE | THURSDAY, MAY 15, 2014
[Social Media] The End Of Showrooming (And Webrooming)
Consumers don''t stop and think about a separation between a physical store, the website, the mobile experience, how the brand interacts on social media and beyond. So, instead of thinking about a Web strategy, an e-commerce strategy, a social media strategy, a mobile strategy, etc. social media. social media strategy. 'We are never going to solve for true consumer-centricity, if we keep acting like this. First, we had "showrooming." Now, we have "webrooming." Brands. we have a problem. Outstanding, isn''t it? amazon.
CREATIVE RAMBLINGS | TUESDAY, OCTOBER 29, 2013
[Social Media] Guest post: 5 tools to make life easier for busy bloggers
For the rest of us, here are five tools that can help you save time with your blogging (and social media management, posting, analyses and everything else blogging entails). You need to research information, upload images and manage a handful of social media accounts. 'The following is a guest post by Elizabeth Phillips. Her bio is at the end of the article. While the life of a blogger may seem glam to the average reader, the truth is that blogging makes a busy life that much busier. For those few bloggers who do get to sip coffee all day, I envy you.
GAURAVONOMICS | THURSDAY, AUGUST 12, 2010
[Social Media] Announcing the 2010 World Summit Youth Awards Winners.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Audience Matters Story on Women and Social Networking in India Guardian Activate Summit 2010 Highlights: My Talk on the Crisis of Caring » Announcing the 2010 World Summit Youth Awards Winners Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Interview me for a media story, or invite me to speak at a conference. Lets talk.
DANNY WHATMOUGH | FRIDAY, OCTOBER 29, 2010
[Social Media] Does the PR industry need better leadership?
decided to throw my hat into the ring: @ sheldrake with many thinkng PR is fallng behind, wht should the CIPR do to ensure we lead the way/thinking in digital, social & SEO #ciprtv less than a minute ago via HootSuite Danny Whatmough DannyWhatmough. Sally Sykes was a little more hesitant in her response and although she acknowledged that ‘this was our moment’, she fell back into the reputation management debate which I don’t really think encompasses the true might of what digital and social means for the PR industry. Tweet. The responses were mixed. d argue we don’t. Tweet.
NOWSOURCING | TUESDAY, JULY 19, 2011
[Social Media] Harry Potter and Unexpected Internet Publicity
Email and social media sites like Facebook, Twitter, and Google+ make it easier than ever to quickly spread the word. Luckily, the social media team behind the Harry Potter series understands this phenomenon. Most children’s parents have either not seen these photos, or they follow celebrity gossip enough to understand that the media loves to report when celebrities break the high standards set for them by society. The internet is without a doubt the most unpredictable form of publicity out there. Anyone can instantly read what has been published.
WRITTENT BLOG | WEDNESDAY, MAY 1, 2013
[Social Media] 14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
That’s because the mix of lengths and media creates a better user experience and is more likely to be useful to searchers. Media. Search engines depend more and more on social signals to deliver high-quality results to searchers, and visitors want to see social proof to determine if your blog is worth their time. This means you absolutely must share your blog posts on social media and make it easy for visitors to share. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either. Publish Regularly. Length. meta data.
DIVA MARKETING BLOG | SUNDAY, MARCH 23, 2014
[Social Media] Interview with Cory Edwards: Creating Social Business Structures
Recently Adobe reached out and asked if I would be part of a 4-member Insider group, along with Travis Wright , Elizabeth Osmeloski , Michele Kiss , that would help socialize their digital marketing conference next week. Adobe also offered introductions to speakers and attendees who are doing innovative work in digital/social. Part One of a series of interviews with Adobe Digital and Social Media Summit Speakers & Attendees. First About Cory Edwards - Corey is head of Adobe’s Social Business Center of Excellence. Adobe Summit. Sounded like fun. First up.
GEOFF LIVINGSTON | MONDAY, NOVEMBER 12, 2012
[Social Media] Marketing, Jacking and Mining Memes
What this basically assumes is that you have enough social listening power to harness the chatter in your community(its) of choice. Larger enterprise like Dell already do this with their social media command center. The Huffington Post does the same, assigning stories to reporters on topics that bubble up in social communities. Image by MeMe. One bubbling trend in online marketing is meme marketing. Heck, there’s even a Pinterest board dedicated to the topic. Memes are ideas, behaviors or styles that spreads from person to person within a culture. Meme Mining.
FRESHNETWORKS | FRIDAY, MAY 15, 2009
[Social Media] 1. Introduction to community management
If you’re new to social media and community management, some of the language may seem a bit obscure. Your community members, especially those who engage in social media a lot, will probably use text speak and standard community abbreviations without blinking. How to Demonstrate the Value of Social Media to Your Boss - Chris Brogan (slideshare.net). Image by massdistraction via Flickr. Brilliant and thrilling though it is, managing an online community is a strange and unusual job. That’s because they do so much. Who can run a community?
GREG VERDINO | THURSDAY, JULY 9, 2009
[Social Media] Search ads are now more clickable than ever
Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « First well land on the moon. Main | Writing what you know and knowing what you write » Search ads are now more clickable than ever Like most marketers nowadays, I understand the importance of both organic and paid search as key components of the digital media plan but (confession time) I don't have even half a clue about how SEO or SEM really work -- or how to optimize either to deliver maximum results.
THE RELATIONSHIP ECONOMY | MONDAY, FEBRUARY 20, 2012
[Social Media] Chasing Engagement With Ads Is A Waste
As all this social stuff continues to accelerate in both adoption and advancement one would think that advertisers ought to examine their thinking. Every major and local brand is rushing into social media, Facebook Fan Pages and every social tool available. Would you spend $12.4 Billion a year on ads that no one sees? advertisers spend nearly $40 billion a year for online advertisements, but 31% of their ads are never seen. That means $12.4 billion will be wasted on U.S. online ads this year. That sounds ominous for the health of Web content. How about you?
THE RELATIONSHIP ECONOMY | THURSDAY, DECEMBER 22, 2011
[Social Media] The Wrong Social Predictions
As the end of the year approaches predictions about next year’s key social technology trends arrive from the pundits. It as if the “mirror on the wall” reflecting the past developments turns into “fortune telling of future developments” There are a lot of fortune tellers with different perspectives to justify their predictions and the media, both old and new, elevate these predictions and the masses stand in awe of the predictions and those that predict. Dion Hinchcliffe just posted his 12 social business predictions for 2012.
THE RELATIONSHIP ECONOMY | SUNDAY, DECEMBER 12, 2010
[Social Media] Wasting Social Productivity
While all things social are being touted as innovative ways to “produce things the reality is that all things social are currently non-productive. You might say that social is much more productive than traditional advertising and marketing methods. Does the increase in hiring people with knowledge about all things social represent more production? So we must begin to ask how can we use all things social to improve productivity gains? We wonder why much of the on-line dialog about social media is about ROI. Send article as PDF.
THE RELATIONSHIP ECONOMY | SATURDAY, JUNE 19, 2010
[Social Media] Feeling the Cluster Funk?
While occasional cleansing, in a Schumpeterian sense, is good for industries, the extreme volatility takes a horrendous toll on that invisible turbine of the economic engine – social fabric. About Dan: Dan Robles is the Director of The Ingenesist Project, a private think tank in Seattle that predicts and specifies elements of the next economic paradigm as built on a platform of social media. Series Navigation «Crowdsourcing The New Exploitation Nielsen & McKinsey: Another Social Shift?» Uhmmm…sorry to break the news, it ain’t gunna happen.
THE RELATIONSHIP ECONOMY | MONDAY, AUGUST 9, 2010
[Social Media] Social Strategy Comes After Philosophy!
It is obvious that organizations now focusing on “social strategies have indeed got the “cart before the horse. According to a recent survey by the Internet Advertising Bureau, only a fifth of marketers in well know organizations view social media as a core element of their marketing strategy. One reason quoted by the report is the difficulty of demonstrating return on investment, but yet everyday we’re seeing a proliferation of opinions about “social strategies as the core for effectively using all things social. Are you ready?
TWIST IMAGE | SUNDAY, DECEMBER 18, 2011
[Social Media] Brand Against The Machine
media hacks. online social network. social media 101. social media marketing. Episode #284 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Brands act like machines because brands are not people. That seems obvious enough, but John Morgan is here to explain how brands are still made up of people and how we all interact can change not only the face of marketing, but the business landscape. and more like us. Enjoy the conversation. bite size edits. blogging. blue sky factory. book oven. business book.
CONVINCE & CONVERT | TUESDAY, JUNE 26, 2012
[Social Media] The Power of Information
Make sure to download his popular, 230-page FREE eBook—“ Inbound and Content Marketing Made Easy” The Power of Information is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. They say we’re in the Information Age, and from the looks of it, they’re right. We live in a time of immediate answers. If you have a question, you get it, right then and there.?? And if you don’t get it, you keep looking, because that’s what you (and the rest of us) have now been trained to do. We’ve got to be real.
SPIN SUCKS | WEDNESDAY, FEBRUARY 23, 2011
[Social Media] Being More Productive Every Day
There are a lot of things to consider: Productivity, time management, keeping up on blogs and social media, growing a business while starting a new business, sending gifts before birthdays instead of after, remembering to eat during the day, washing your hair more than twice a week, exercising, getting more than six hours of sleep a night, mentoring a team, managing clients, getting Sarah her guest post on time instead of a week late, and more. Set a time to check the social networks. blogged on day three, which was at the beginning of the month. This is what I had to say.
JEFF ESPOSITO | FRIDAY, SEPTEMBER 28, 2012
[Social Media] Tacky Tweet, Cookies and do you need a check-up?
Is it time for a social media check-up? Sure social media programs have been set up and are rolling along – question is, are they just there to get by? Happy Friday everyone! can say that no matter how much I love the NFL, I am still not sure I really like Thursday Night Football. Sure it is great for Thanksgiving, but every week? Not so much. How was your week? m looking forward to the weekend filled with family visits, brewing beer and clearing out some clutter via a yard sale. How about you? Habits of Extraordinary Bosses – quick, but good read here. slicksnacker.