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  • GEOFF LIVINGSTON  |  MONDAY, FEBRUARY 11, 2013
    [Social Media] The Yogi Berra School of Marketing
    This is particularly true of social media voices (me included). Image by cliff1066. Pitchers and catchers report today, marking the beginning of the long journey to the World Series. What better way to celebrate than apply some of Yogi Berra’s quotes to marketing? believe in speaking to an audience using their vernacular. That’s why I love Yogi Berra , and his terribly funny euphemisms for life, which just absolutely drive grammar perfectionists crazy. Here are my five favorite Yogisms as they apply to marketing: “It ain’t over till it’s over.”
  • TWIST IMAGE  |  THURSDAY, MAY 15, 2014
    [Social Media] The End Of Showrooming (And Webrooming)
    Consumers don''t stop and think about a separation between a physical store, the website, the mobile experience, how the brand interacts on social media and beyond. So, instead of thinking about a Web strategy, an e-commerce strategy, a social media strategy, a mobile strategy, etc. social media. social media strategy. 'We are never going to solve for true consumer-centricity, if we keep acting like this. First, we had "showrooming." Now, we have "webrooming." Brands. we have a problem. Outstanding, isn''t it? amazon.
  • SPIN SUCKS  |  TUESDAY, AUGUST 14, 2012
    [Social Media] Get the Kids Off the Phone and Meet in Real Life
    The brats of the digital world— Twitter , Facebook , LinkedIn , Pinterest and a brood of other social networks—will spend all day talking at us if we aren’t careful. Communication pros spend big chunks of their time conversing on these social sites, treating them like kids – nurturing, taking their pulse, measuring their height and weight, and testing their temperature. Every social network worth its baby teeth has a mobile app. Above all, we need to avoid the ironic temptation toward “introversion” that social networks can generate. Let Go of the Kids.
  • SPIN SUCKS  |  TUESDAY, NOVEMBER 23, 2010
    [Social Media] Facebook Contests: Seven Tips for Flawless Execution
    Tags: Facebook Social Media Arment Dietrich brice faubel carlos cruz contests Danny Brown facebook gini dietrich John Heaney key learnings sad keanu reeves vizu
  • TWIST IMAGE  |  THURSDAY, JUNE 21, 2012
    [Social Media] The Most Depressing Thing Happening In Digital Right Now
    So yes, the Internet (and social media) have helped, but it has also - once again - demonstrated that we - as a society - have a long way to go. tend to keep the content here focused on the world of media and marketing. Regardless of social class. media. social media. athenamiddleschool busmonitor greecenewyork internetculture karenklein kickstarter marketing maxsidorov media onlinecommunity publishing socialmedia youtubeYesterday it was about how great Kickstarter is. Today is about how big of a kick in the gut the Internet can be.
  • IMAGINE YOUR REALITY  |  MONDAY, JANUARY 16, 2012
    [Social Media] The role of Resistance in your Business
    The author of the book treats resistance as an entirely negative force, but I have to say that feeling resistance toward the social media end of my business has actually indicated to me that it was time to change my focus toward the holistic business coaching approach. I’m reading The War of Art (affiliate link). It’s a book about working around creative blocks, or dealing with resistance. But it doesn’t just apply to artists or authors. It’s a book that also applies to owning a business. At one time or another we all feel resistance. What is resistance?
  • DIVA MARKETING BLOG  |  WEDNESDAY, DECEMBER 7, 2011
    [Social Media] Stories from Smaller Nonprofits: Testicular Cancer Society
    Social Media. Our message needs to reach young men all across the country so we use social media because of its reach and cost effectiveness. Even when we do get social interactions we find that many times it is the same handful of people interacting and our message is not expanding past this small group. Welcome to Diva Marketing's Holiday For Small Nonprofits Series. Seems we have a tradition going on. This is the third year that Diva Marketing has given the virtual stage to smaller nonprofits to tell their story. their way. Early detection is key.
  • DIVA MARKETING BLOG  |  WEDNESDAY, JULY 13, 2011
    [Social Media] Marketing Eating on the Street: Food Trucks
    As you would expect, social media marketing plays a huge role in not only creating awareness but in building the brand and a loyal customer aka fan aka like aka circle base. Social Media Marketing  . I love eating on the street! Really I do. A hip urban "Indie" alternative to a traditional restaurant meal is (literally) hitting the streets. From the City of Angels to Hot'lanta  to cities across the United States food trucks are validating our less formal life style with a unique sense of fun. Photo of Atlanta pink food truck  Yum Yum cupcakes ). The Truck. Photos.
  • SOCIALNOMICS  |  FRIDAY, MARCH 25, 2011
    [Social Media] Homeless Radio Announcer with Golden Voice
    Great to see a social media site like YouTube giving a homeless man with a golden voice a second chance at life. (Video: Watch this video on the post page). He’s known as the homeless man with the golden voice.  Ted Williams, a recovering alcoholic and cocaine addict has been given a second chance; thanks to exposure on YouTube. local Cleveland Station will be using Williams to do voice-over work for the Cleveland Cavaliers.  Quicken Loans has also agreed to give Williams a house mortgage free.  Cavaliers owner Dan Gilbert founded Quicken Loans.
  • CREATIVE RAMBLINGS  |  TUESDAY, JULY 10, 2012
    [Social Media] Guest post: 7 legitimate and long-term link-building strategies
    Photo by RambergMediaImages (via Flickr) Asking for a link Reciprocal links Press releases Creating quality content Purchasing links Social media marketing Guest posting A successful online presence is essential to just about any business in the marketplace today. Social media marketing Convincing websites to link to you can be challenging. Social media sites like Facebook and Twitter offer a much broader linking opportunity. The following is a guest post by Dominick Frasso. His bio is at the end of the article. Ask them if they will link to your site.
  • GEOFF LIVINGSTON  |  MONDAY, OCTOBER 8, 2012
    [Social Media] It’s Not OK
    Unfortunately, most people will never take accountability for how their words have changed due to social media. A cloud hangs over Manhattan. forthcoming Columbia University and University of Pittsburgh study shows that surfing on Facebook with close friends lowers inhibitions towards self control. The study says that with an inflated positive self caused by ego-stroking on Facebook we feel more inclined to take license. So know we know the medium is toxic. Does that give us license to behave poorly? That’s true. What do I mean by that? License to Snark? Image by hyku.
  • SOCIALFISH  |  THURSDAY, AUGUST 29, 2013
    [Social Media] What you need to know about Realtime Marketing
    From the Realtime Report: It’s Time For A New Kind Of Social Media Conference: Fun, Hands On, Focused On Tools And Their Business Value. The social media space has grown up. In 2009, there were some early management platforms, but most of the tools were simple apps designed to help manage a basic social media presence. Most of all, we want to create an event that’s fun — where you can learn by doing, get up to speed and connect with other marketing and social media experts across industries. So what’s changed? Where to start? REGISTER NOW.
  • SOCIALFISH  |  WEDNESDAY, JANUARY 26, 2011
    [Social Media] Digging in to Clarity over Control: Boundaries
    One of the rallying cries for social media is “clarity over control.&# Maddie, Lindy, and I used that as one of the organizing principles for our presentation at ASAE’s social media workshop way back in late 2009 (I think that’s, like, seven years ago in social-media-years), and it features prominently in the more current Open Community as well. We recognize that it’s hard work to integrate the clarity over control mantra into the very day life of your social organization. Featured Open Community The Social Organization
  • SOSHABLE  |  SATURDAY, MARCH 2, 2013
    [Social Media] If You Don’t Think Social Signals are Important for SEO, You Don’t Know Google Very Well
    There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into account at a high level when determining search rankings. The reality is that, based upon extensive testing that we’ve been running (not to mention some of the things that Google has said over the last couple of years), social signals have a significant impact on the overall SEO of websites. Google is paying attention to social signals through Google Analytics. Ask An SEO Expert – Impact of Social Signals (Video).
  • MY CREATIVE TEAM THINKING  |  TUESDAY, JULY 9, 2013
    [Social Media] LinkedIn For B2B – A THINKing Series
    January 12, 2011 on 9:30 am | In LinkedIn, My Creative Team, Networking, Social Media | Editor's Note: This is the first in a series about how to use LinkedIn for B2B purposes. 'LinkedIn For B2B - A THINKing Series. Listly by Harry W. Hoover. LinkedIn For B2B - A THINKing Series. This series of posts discusses all the ways you can utilize LinkedIn for B2B. Views. crowd rank. curated. alpha. newest. queue. Are You LinkedIn? We are preparing this for the Bank of Commerce's School of Commerce. LinkedIn - Advertising. Well, there are 80 million LinkedIn users worldwide; 1.5
  • DANNY BROWN  |  THURSDAY, JUNE 19, 2014
    [Social Media] Three Non-Business Books for Your Summer Reading
    Three Non-Business Books for Your Summer Reading originally appeared on Danny Brown - Social Media Marketing and Influence Marketing Blog - all rights reserved. 'Total The other week, Gini Dietrich  published a blog post sharing her summer reading list. Since Gini normally pinches my ideas (she does!!), I thought it’d be nice to turn the table and steal one of her ideas instead. It’s been said that to really develop your business brain, you need to read fiction and understand how its flow and narrative can help improve your business strategy. The reason? Seriously.
  • DANNY BROWN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Social Media] The Story of MyWay, YourWay, and BestWay
    The Story of MyWay, YourWay, and BestWay originally appeared on Danny Brown - Social Media | Marketing | Influence under a Creative Commons license. Related Stories Beautiful Content Curation with TwineSocial Social Hub The Demand Metric 2014 Outlook Study: Highlights and Horizons The Only Difference is Opportunity and Realization. 'In a small town not far from here lived three businessmen: MyWay, YourWay, and BestWay. Because of this, all three did their own thing and were quite happy at that. At least, they were until one day when they were forced to meet in person.
  • TWIST IMAGE  |  SUNDAY, DECEMBER 8, 2013
    [Social Media] Right Hooks And Better Marketing With Gary Vaynerchuk
    It is the way this entrepreneur, startup investor, professional speaker, media personality and best-selling author operates. In just two short years, he turned his social media marketing agency (that he started with his brother), VaynerMedia , into a 300-person plus bi-coastal enterprise. This past week, he published his third business book, Jab Jab Jab Right Hook (following on the heels of Crush It and The Thank You Economy ), that deep-dives into what works for brands in the social media channels. Gary Vaynerchuk is a marketing juggernaut. blogging. brand.
  • DIGIGEN  |  MONDAY, NOVEMBER 29, 2010
    [Social Media] Why I went Back to Basics.
    have spent a long time posting about social media and strategies, but the thing that really interests me is the cross-over between digital culture and street culture. of course will have blog posts about social strategies which you can follow specifically at an RSS feed on the Social Strategy page. I have relaunched my blog. If you were an avid reader, you may have noticed the changes. If you have never read before, welcome. thought it was time to go back to basics. Often highlighted by sites like Coolhunting.com, PSFK.com, I’m not competing in these terms.
  • ENGAGING BRAND  |  MONDAY, MARCH 5, 2012
    [Social Media] Show 375 - How to Influence By Word of Mouth
    The free audio podcast for business covering social media, managment and marketing. The free audio podcast for business covering social media, managment and marketing. This weeks  The Engaging Brand podcast  is ready! Stan Phelps  who spends his days providing consumer experiences that are memorable, meaningful and on-brand, we love his mantra ' Driven by client objectives. Inspired by bold vision ' joins  Anna Farmery  to discuss his idea of how small things create big impressions. The difference between Seth Godin's purple cow and Stan's purple goldfish  .
  • DANNY BROWN  |  SUNDAY, JULY 25, 2010
    [Social Media] Why Arkayne is Good for Your Blog and Business - Danny Brown
    It takes a combination of content worth reading, strong search engine visibility and social network sharing and relevance. Network Sharing Another nice feature from Arkayne is the social sharing and network syndication options it offers. Another way Arkayne helps your blog grow is by its own social network of bloggers and publishers. For example, you can use Arkayne to examine your existing content (web, publisher strategies and relationships) and the social relevance options of Arkayne, and make sure you’re using the right approach (and amend if you’re not).
  • SOCIALNOMICS  |  TUESDAY, JULY 30, 2013
    [Social Media] How to Drive Traffic to Your Website Using Facebook
    'While company owners may know that they need to use social media to promote their SEO efforts they may not understand that that this can also drive traffic to their website.  This aspect of social media marketing can be just as important to any business as the SEO efforts are.  You can certainly use your social media marketing techniques for strictly SEO purposes but you are missing out on a great deal of traffic to your website.  You need to know how to utilize Facebook to get people looking and buying what you are offering on your website.  Faceboo
  • DANNY BROWN  |  MONDAY, OCTOBER 20, 2014
    [Social Media] What We Want Versus What We Need
    What We Want Versus What We Need originally appeared on Danny Brown - there's more to life than social media - all rights reserved. 'Oftentimes in life, we have these little moments of real time to ourselves, where there’s nothing but silence to keep us company. In today’s always on, ever connected world, these moments in time become ever rarer, and we have to grab them while they’re here. In these moments, we see many things in a different light. One direction we were on is revealed to be flawed, while journeys yet to take become more important. So, yeah.
  • SOCIALNOMICS  |  SUNDAY, JULY 14, 2013
    [Social Media] Investing in an Online Presence
    Th is can range from SEO to having social media presence, and indeed signals, to use to your advantage. 'As with most modern day things, an online presence is not only valuable but is completely necessary to aid, and achieve, a successful business plan. Alongside more traditional methods of advertising, such as offline methods involving costly marketing campaigns it is now more vital than ever to investing in online strategies. Many small businesses believe that they cannot compete with some of the bigger players in their field, due to many reasons. Socialnomics
  • WEB METRICS GURU  |  SUNDAY, JULY 18, 2010
    [Social Media] Surfing The Forrester Wave Listening Platforms, Q3 2010
    I wrote about the Forrester Wave™: Social Media Listening Platforms, Q1 2009 a year ago and just found out today a new wave has been released from a friend - The Forrester Wave™: Listening Platforms, Q3 2010 - C onverseon, Nielsen, And Radian6 Lead A Fragmented Market by Zach Hofer-Shall with Suresh Vittal ( who I saw most recently at the Sentiment Analysis Symposium in NYC a few months ago ), Emily Murphy, Michael J. Grant. Criteria for being included in this Forrester Wave included. Products that scale to several business functions.
  • WAXING UNLYRICAL  |  THURSDAY, NOVEMBER 4, 2010
    [Social Media] Customize Your Blog's Error Page in 5 Easy Steps
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Customize Your Blog’s Error Page in 5 Easy Steps November 4th, 2010 Tweet This is part of the Blogging for Grasshoppers series Here’s how to customize your 404 error page in 5 easy steps which is a wise thing to do for bloggers, grasshoppers or not. First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Don’t you want the back story first? Fourth?! Yikes. So they’d leave. Possibly, never to return. Seriously.
  • TWIST IMAGE  |  SUNDAY, MAY 6, 2012
    [Social Media] It's Not About Advertising. It's About Creating A Brand Movement.
    online social network. social media. Episode #304 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #304 of Six Pixels Of Separation - The Twist Image Podcast. Scott Goodson is the founder and CEO of StrawberryFrog , an advertising agency that is looking to help brands cultivate cultural movements. Most recently, Goodson published his first book, Uprising - How To Build A Brand And Change The World By Sparking Cultural Movements. Enjoy the conversation. advertising podcast. blogging. cultural movement.
  • PROBLOGGER  |  WEDNESDAY, JANUARY 23, 2013
    [Social Media] Four Simple Traffic Strategies for a Post-Panda and -Penguin World
    Share posts on your social media networks. Bloggers have one big advantage that many business owners who started years ago don’t, and that’s the leverage of social media. After you’ve written and published your post, naturally, the very first thing you need to do is to announce that post to the folks in your social media networks. Remember, though, that if you write a post at 2am, you’ll want to wait to announce it to social media sites when your followers are most active. Share their posts on social media. Absolutely.
  • PUSHING SOCIAL  |  THURSDAY, JANUARY 9, 2014
    [Social Media] How to Nurture Your Tribe and Spark Mini-Movements
    So I might think that you are choosing from a list that includes Social Media Examiner, Convince and Convert, Sales Lion, and Copyblogger along with Pushing Social. You might have noticed that I added a tag line to the top of Pushing Social. Understand that Pushing Social is a media company so I need to produce this much content. 'Community, tribes, and movements are part of the toolbox for savvy content marketers. Think about it this way. Right now your reader is trying to decide who to listen to. wish that were the case. Now is the best time to start.
  • WEB METRICS GURU  |  MONDAY, MARCH 19, 2012
    [Social Media] Back in the USA and Search Analytics – Web Journal – March 5th – 19th, 2012
    Influencer’s are the wrong model for Social Media outreach – it’s all about your friends (really), and it always was. Social Media Monitoring for Intentions (do as I do, not as I say). Good Infographic on Social Media Monitoring tools – but haven’t had a chance to look at it closely. Been saying this for 4 years - where’s the SEO reports in Social Analytics platforms? Nathan Gilliatt’s post on Language Support in Social Media Monitoring was pretty darn good and supports chapter 3 of my book. 
  • SOCIAL WAYNE  |  WEDNESDAY, FEBRUARY 16, 2011
    [Social Media] Day 16: People of color impacting the social web – Anil & Varsha Chawla #28DaysofDiversity
    Also note that 28 Days of Diversity is not a popularity contest or an influencer list but a list of thought leaders in the social web sector, including entrepreneurs, bloggers, conference organizers, IT professionals and friends not ranked in any particular order who I have either met in person or followed online. Anil’s current projects include social media applications tweetymail ([link] and TheFriendMail ([link] which provide comprehensive email integration with Twitter and Facebook. As we all know, February is Black History Month. believe that this is the key.
  • CONVINCE & CONVERT  |  SUNDAY, AUGUST 19, 2012
    [Social Media] The Fight for the Future of Influencer Analytics
    The first forays into trying to account for offline influence, using Wikipedia pages and mentions as an important signal (since they are harder to fake and game than most social media). Significant increases in transparency, as a new social interactions ticker shows what you published and who it impacted. That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it. disclosure: I am an investor in Plexus Engine and Buffer, and Argyle Social is a sponsor of this site). Fair enough. Very easy to use. Nobody. Thanks all.
  • TWIST IMAGE  |  WEDNESDAY, JANUARY 26, 2011
    [Social Media] Get Paid To Watch YouTube, Play on Facebook And Follow Twitter
    Marketing isn't easy, and as more and more new platforms and channels enter the fray (think about the Web, Social Media, mobile, etc.), As tired and boring as Social Media and Digital Marketing may be to you (if you're reading a Blog, you're already well ahead of the curve and would probably still be considered some kind of " early adopter "), it continues to be a growing and important niche within the Marketing world. social media. traditional media. Being a Marketer is not a profession of choice (for most). It's too bad. right now.
  • DREW'S MARKETING MINUTE  |  TUESDAY, SEPTEMBER 18, 2012
    [Social Media] The magic is in the media mix
    It was a good reminder me (and now to you too) that none of us can afford to get lazy when it comes to media mix. But, in this age of being fascinated with all things digital — we need to remember to keep focused on creating a media mix — and that means adding some offline efforts into your overall marketing plan. In fact, some are arguing that the hottest “new media” in terms of performance is direct mail. Best of all, by mixing your media, you can use one to point to the other. Mix your media for best results. Yes, that Google.
  • SOCIALFISH  |  THURSDAY, OCTOBER 3, 2013
    [Social Media] Secure your spot today for Monday’s Association Palooza II!
    11:15am-12:00pm - Round Robin: Mobile Apps, Responsive Design, Email Marketing, Social Media. Vanessa Varin,  Assistant Editor, Web & Social Media, American Historical Association. 'After a sold out event in June, Association Palooza is back — with more mobile and responsive content, more lessons learned, and more networking. If you attend one event this Fall, this should be it! You asked for more and Association Palooza II delivers!   . As an Association Palooza II attendee, you’ll walk away with valuable resources to bring back to your association.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 10, 2013
    [Social Media] Is Facebook Home the Beginning or the End?
    'Social Media Controversies Addressed, Fresh Each Week. If, instead of Facebook Home, I could choose a different flavor of Home, one that was based on my interest graph rather than my social graph, I’d be a buyer. Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution. Jay is the founder of [link] and host of the Social Pros podcast. is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. How Much Facebook is Too Much Facebook? To you as well?
  • KIKOLANI  |  FRIDAY, MARCH 8, 2013
    [Social Media] Fetching Friday – Resources Mashup & Kitten Meets Hedgehog
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Why Google+ Is the Best Social Platform for Content Marketers – On Google+, your network impact extends beyond the social media domain. SlideShare Best Practices: Content Marketing Tips from Top SlideShare Marketers – Learn how top marketers from HubSpot, Tourism Australia and Dell use SlideShare for both written and visual content distribution and social promotion. The Resources Mashup.
  • KIKOLANI  |  FRIDAY, NOVEMBER 11, 2011
    [Social Media] Fetching Friday – Resources Mashup on 11-11-11
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Social Media / Social Networking. 26 Promising Social Media Stats for Small Businesses – Social media for small business: discover how your customers are using social media and what you need to know. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
  • MINDJUMPERS  |  WEDNESDAY, MAY 18, 2011
    [Social Media] How To Use QR Codes for Business
    Many see the QR code as the golden link between print media and the web. 75% of all printed media in Asia include barcodes as a marketing tool. It is easy to create your own unique QR code to incorporate it on some of your printed media. Similar Posts: Save Your Brand Reputation With Social Media. Tweet Maybe you have noticed the square barcodes sometimes appearing in advertisements, newspaper ads, movie posters, business cards etc. They are starting to appear more and more frequently. have looked into what they are and how they can be used for marketing.
  • FIREBELLY  |  TUESDAY, DECEMBER 31, 2013
    [Social Media] Have You Committed Netflix Adultery?
    Let me say, it’s super tricky to see plot lines and possible spoilers on social media and not want to watch ahead. 'Did you know there is such a thing as “Netflix adultery”? Recently two articles, including one in  The Cut and the Huffington Post , referred to this as the act of watching a show “that was supposed to be our thing” without your partner, due to an obsession with said show or an overwhelming desire to find out what happens next. Netflix is more likely to cause issues than just regular DVR due to its automatic start of the next episode on queue.
  • WAXING UNLYRICAL  |  TUESDAY, OCTOBER 19, 2010
    [Social Media] How Google Instant Might Impact Your Small Non-Profit
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Google Instant Might Impact Your Small Non-Profit October 19th, 2010 Tweet this is a guest post by Erica Holt By now you’ve most likely heard of Google Instant, a search enhancement that shows search results as you type. Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Yahoo!
  • BLOGGER XPERTISE  |  WEDNESDAY, OCTOBER 3, 2012
    [Social Media] Tip: Making index page images link to the post page : Blogger Xpertise
    Social media. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Opinion Pieces. Templates. Contact Us. Follow by Email. Subscribe To. Posts. Posts. Comments. Comments. Google+ Followers. Upcoming Events. Join us for our free weekly Hangout On Air event called the Friday Request Line, providing Blogger discussion, assistance, and helpful suggestions. Register to join us on November 16 at 2:00pm EST. Search This Blog. Loading.
  • BARE FEET STUDIOS  |  TUESDAY, MARCH 10, 2009
    [Social Media] Resist the Urge to Be Stingy; Sharing is Good for Business
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Gossip 2.0 , Social Media > Resist the Urge to Be Stingy; Sharing is Good for Business Resist the Urge to Be Stingy; Sharing is Good for Business by Roxanne Darling on March 10, 2009 Yeah, you’ve heard all about sharing on the web, and there is a good chance you have formed an opinion. Not in the editorial pages that is. Hawai?i
  • IT'S JOSIP NOT JOSEPH  |  FRIDAY, SEPTEMBER 17, 2010
    [Social Media] The New Twitter is the New Standard
    And examine how Twitter will single-handedly change what we expect from the internet, social media and all social networking platforms. Tags: Advertising , Brands , Connecting , content , functionality , Future , Gen-Y , Generation Y , growth , Internet , Marketing , Millennials , New twitter , online , Sharing , Social Media , Technology , Twitter « Previous Post Next Post » [link] Damian Davila Rojas “And if Twitter wants to fly me down to San Fransisco, I’d be more than glad to share an idea or two.&# All the ingredients are there.
  • WEB METRICS GURU  |  MONDAY, NOVEMBER 22, 2010
    [Social Media] BrandWatch announcement ar #MSM10
    I’m speaking at Monitoring Social Media 2010 London today and presentations are great ( mine is posted in the post previous to this one). I’ll also be speaking shortly on Social Media ROI. Durrants, the UK’s leading media intelligence business, has taken a stake in Brighton-based social media monitoring company Brandwatch after being “blown away” by the company during a trial to find a social media monitoring partner. Today, social networks are a massive indicator of consumer influence and brand positioning online.
  • WEB METRICS GURU  |  MONDAY, NOVEMBER 22, 2010
    [Social Media] BrandWatch announcement ar #MSM10
    I’m speaking at Monitoring Social Media 2010 London today and presentations are great ( mine is posted in the post previous to this one). I’ll also be speaking shortly on Social Media ROI. Durrants, the UK’s leading media intelligence business, has taken a stake in Brighton-based social media monitoring company Brandwatch after being “blown away” by the company during a trial to find a social media monitoring partner. Today, social networks are a massive indicator of consumer influence and brand positioning online.
  • TWIST IMAGE  |  SUNDAY, OCTOBER 7, 2012
    [Social Media] What You Need To Know About Converged Media
    Rebecca Lieb was on the show a while back to promote her business book, Content Marketing - Think Like a Publisher - How to Use Content to Marketing Online and in Social Media (you can listen to that conversation right here: SPOS #316 - Content Marketing And The New Advertising With Rebecca Lieb ). At the time, she had recently joined the Altimeter Group and was about to release a research report that was co-authored by Jeremiah Owyang titled, The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media. earned media. owned media.
  • TWIST IMAGE  |  SUNDAY, OCTOBER 9, 2011
    [Social Media] Brand Like A Rock Star
    media hacks. online social network. social media 101. social media marketing. Episode #274 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Think about some of the most iconic bands in the history of rock n' roll. It can be anybody and everybody from U2 and the Grateful Dead to KISS and AC/DC. While the guitar riffs stick in our brains like gum on hot cement, there's something more powerful happening beneath the surface: these rock bands are all amazing brands. Enjoy the conversation. advertising. itunes.
  • TWIST IMAGE  |  SUNDAY, JULY 31, 2011
    [Social Media] Power, Influence And The Social Web
    Schaefer over at Grow Blog just published his first business book, The Tao of Twitter , so beyond a conversation about why the world needs another book about Twitter , we also spent a boatload of time discussing and dissecting power, influence and the Social Web. media hacks. online social network. social media 101. social media marketing. Episode #264 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Mark W. Enjoy the conversation. awaken your superhero. bite size edits. blogging. blue sky factory.
  • STEPHEN P SMITH  |  THURSDAY, MAY 27, 2010
    [Social Media] The One-Page Action Plan
    link] From BNet 23 September 2010 SilkCharm: The more I read on Digg moving from "influencer" to "mates" social network [link] the more I think this is a societal shift. …words The personal weblog of Stephen P Smith Home The One-Page Action Plan May 27th 2010 Posted at Productivity 0 Comments Yvonne Adele has a new post at the Innovation Tools blog: Innovation Weblog – Trends, resources, viewpoints from Chuck Frey at InnovationTools Often, the brainstorming process is followed by a lack of action. Define your challenge well. Read the rest. click here!)
  • STEPHEN P SMITH  |  SUNDAY, JULY 18, 2010
    [Social Media] There is a Light at the End of the Tunnel,
    link] From BNet 23 September 2010 SilkCharm: The more I read on Digg moving from "influencer" to "mates" social network [link] the more I think this is a societal shift. …words The personal weblog of Stephen P Smith Home There is a Light at the End of the Tunnel, July 18th 2010 Posted at Business Development , Productivity 0 Comments …and it’s Big Brother coming your way: (from NoisyRoom.net ) From TorrentFreak : After the U.S. Now it appears that a free blogging platform has been taken down by its hosting provider on orders from the U.S. click here!)
  • STEPHEN P SMITH  |  SATURDAY, JULY 31, 2010
    [Social Media] Take the GTD IQ Quiz
    link] From BNet 23 September 2010 SilkCharm: The more I read on Digg moving from "influencer" to "mates" social network [link] the more I think this is a societal shift. …words The personal weblog of Stephen P Smith Home Take the GTD IQ Quiz July 31st 2010 Posted at Productivity 1 Comment Rypple has put together a short quiz to determine your Productivity Style. This is my result: You’re a GTD Visionary/Crazy-Maker On the positive side, you’re a Visionary. You have no shortage of ideas and inspiration. Well, that’s for sure. What is this RSS?
  • STEPHEN P SMITH  |  WEDNESDAY, AUGUST 11, 2010
    [Social Media] 95 Tips on Work/Life Balance
    link] From BNet 23 September 2010 SilkCharm: The more I read on Digg moving from "influencer" to "mates" social network [link] the more I think this is a societal shift. This topic was brought to my attention by a regular CarolRoth.com contributor, Adelaide Zindler of Home Office Mommy, so thanks Adelaide! As usual, I reached out to my network of valued experts and entrepreneurs and I am excited to present 95 strategies to help achieve some semblance of balance in your life when you are working from home (in no particular order). What is this RSS? click here!)
  • STEPHEN P SMITH  |  SUNDAY, AUGUST 15, 2010
    [Social Media] Moleskine Accessories
    link] From BNet 23 September 2010 SilkCharm: The more I read on Digg moving from "influencer" to "mates" social network [link] the more I think this is a societal shift. found this wicked Instructables tutorial by a user called Pipeski on how to make your own SD card wallet that fits really well inside a Moleskine notebook. Definitely worth a look! So I created a list of objects, persons, things, etc. and a list of styles, adjectives, etc. These very large lists were in the back of my very first Moleskine (an address book used as a sketchbook). Powered by ScribeFire.
  • STEPHEN P SMITH  |  FRIDAY, SEPTEMBER 10, 2010
    [Social Media] Productive Magazine Issue 5 : : …words
    link] From BNet 23 September 2010 SilkCharm: The more I read on Digg moving from "influencer" to "mates" social network [link] the more I think this is a societal shift. …words The personal weblog of Stephen P Smith Home Productive Magazine Issue 5 September 10th 2010 Posted at Productivity 0 Comments Michael Sliwinski has put together another amazing collection of articles for your Productivity Practice: Productive! Magazine #5 available! Miguel Guía interview about art, passion, habits and more! It’s a free download!) What is this RSS? click here!)
  • TWIST IMAGE  |  FRIDAY, AUGUST 10, 2012
    [Social Media] Marketing Is Dead
    Does that mean that social media and digital media has not disrupted the model or added new layers and opportunities? Does it mean that newer components like community management, engaging influencers, building social capital with customers, and engaging with consumers in more collaborative ways (the four core pillars that Lee argues have put the death knell on traditional marketing) hasn't changed the game? Not all brands are social. digital media. social capital. social media. But they are. The evidence is clear." bill lee.
  • DANNY BROWN  |  WEDNESDAY, AUGUST 18, 2010
    [Social Media] Why You Don't Need to Blog Daily - Danny Brown
    It can be written; it can be media. Chris Garrett, co-author of the ProBlogger book and owner of the popular new media site ChrisG.com , has been posting fairly irregularly over the last few months. You might also like: Creative Social Sharing to Promote Your Blog Why Bloggers Need to Protect Their Blog Community Why You’ll Never See Ads on DannyBrown.me Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why You Don’t Need to Blog Daily August 18, 2010 87 voices share yours! thanks New!
  • JOEY STRAWN  |  MONDAY, DECEMBER 5, 2011
    [Social Media] Gamification: The Gift To Your B2C Employees That Keeps on Giving
    Things Your Customers Find Sexy It’s Just A Game Work Is Bullshit: Gamification for Northwestern University Social Media and Games: Get In The Flow. Tweet. It’s the giving season and I’m going to give you the gift of a better business, if you choose to accept it. As the title suggests, this post will be more focused towards B2C brands and companies, but don’t let that get you down B2B-ers, you can take some things away from this as well, I hope. It’s no secret that I’m a proponent for companies using gamification. You bet your ass it is. Blown.
  • WEB METRICS GURU  |  THURSDAY, MARCH 3, 2011
    [Social Media] Living in Analytics Process/Practice Bubbles
    In Analytics I saw several social media firms believing their platforms are the best one, but, when shown others performing the same tasks as theirs, responded to me as if I “popped&# their bubble. In traveling around Europe, but also here in the USA, in Analytics, but also in Practices and Agencies I came across similar phenomenons, of companies and individuals functioning in what is best described as their own “bubbles&#. Well, I did, and that’s a good thing. see the same thing with processes and even agencies. Again, I’m being deliberately vague.
  • LOUIS GRAY  |  THURSDAY, MARCH 3, 2011
    [Social Media] Yobongo Goes Live In San Francisco, Austin, New York
    San Francisco and New York are well-known social media hubs, central to the success of Twitter and Foursquare, and Austin is home to the SXSW event starting next week, which could be a high-profile beginning for Yobongo. Yobongo , the location-based open chat room for the iPhone and iPod Touch, officially opened its doors this morning, in select cities including San Francisco, Austin and New York City, while in parallel opening the opportunity for desiring cities to vote their way up the priority chart. More: louisgray.com | RSS | Buzz | E-mail | Cell: 408 646.2759. Yobongo
  • KIKOLANI  |  FRIDAY, JULY 15, 2011
    [Social Media] Fetching Friday – Resources Mashup & Ocean Sky
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Social Media / Social Networking. Michael Stelzner on how Social Media Examiner propelled from 0 to 85,000+ subscribers in less than two years – because everyone really needs to know this information! 99 tools to generate leads with social media – a free eBook guide to getting the most out of your social media strategy using effective tools for social media ROI.
  • ENGAGING BRAND  |  SATURDAY, NOVEMBER 28, 2009
    [Social Media] Show 271 - How to engage people on the web
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Brands are just like life | Main | 10 Most Listened to Podcasts » Show 271 - How to engage people on the web Show 271 of The Engaging Brand leadership and marketing podcast   is ready just for you. Try GoToMeeting FREE for 30 days Today I talk with Darren Barefoot and Julie Szabo who have written a social media marketing handbook called Friends with Benefits. Kathy Garolsky on Social media can be your brand trigger!
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 7, 2011
    [Social Media] 5 Tips to Improve Your B-to-B Direct Marketing Efforts
    Social media may be the hottest topic around the water cooler at work, but when it comes down to generating sales, direct marketing still fills a need. What do you want to bet that the same will hold true of social sometime down the road? That We all need to remember that there are many tools in the marketing tool box and we shouldn’t dismiss or forget about what’s been successful in the past. You may have been bombarded by DM in past years to the point of oversaturation and were kind of turned off by it. That happens when everyone hops on the newest thing.
  • ENGAGE  |  TUESDAY, JULY 19, 2011
    [Social Media] 5 Things a Troll Taught Me About Content Marketing
    Image: nullboy ] If you liked this, try: 4 Things My Mom Taught Me About Social Media What Making Sandwiches Taught Me About Marketing What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t. Content Management Building Community Content (media) Content Marketing Customer Service relationships Transparency TrollsW hen I wrote my first blog post, I was proud and excited. posted it and anxiously awaited the comments that might follow. What would the Internet have to say?) Then, I got a notification for that long awaited response from a thoughtful reader.
  • CONVERSTATIONS  |  SUNDAY, SEPTEMBER 21, 2014
    [Social Media] Week in Review: Posts and Podcasts September 14 – 20, 2014
    ConverStations blog posts you may have missed this week: Leave Some (S)Talk For Others Simple and Easy Every Small Biz Track is Now Only $79 Re-size Image (APP) Before Posting Do What You Like Least First “Stay Contagious and Courageous” Best Practices – Twitter for Business (Resources) Free Yourself From Facebook – Leveraging 3 Other Social Media Platforms SmallBizTracks Daily Podcasts you many have missed this week: SBTD 68:  Is Your Email Marketing Practice SPAM? by subscribing to  Whistle Stops Weekly  email newsletter. SBTD 69:  Why Use GoDaddy?
  • CONVERSTATIONS  |  SUNDAY, SEPTEMBER 14, 2014
    [Social Media] Week in Review: Posts and Podcasts September 7 – 13, 2014
    Leave Money on the Table Build a Winning Business Plan: 5 Steps for Success 5 Ways to Build Social Media Engagement for Your Startup Best Practices for Your Online Business and E-Commerce The PAIN of Small Business Owners (LIFT Clips) Slide Decks for Providing a LIFT SmallBizTracks Daily Podcasts you many have missed this week: SBTD 63:  Choosing a Domain Name SBTD 64:  How Displaying “Hours” Can Bring Customers In SBTD 65:  Want More Phone Calls? One way to do this is by combining your blog posts or other content into a week in review on SlideShare.
  • MINDJUMPERS  |  THURSDAY, JUNE 21, 2012
    [Social Media] Is Facebook’s Purchase of Face.com Relevant to Brands?
    Let’s say that you are a brand with a lot of fan event activities or who generally encourages your fans to share pictures of their interaction with your brand as a part of your social media strategy. Identify Your Brand’s Social Kernel. Tweet Need help to tag your friends in your Facebook albums? Face.com, Facebook’s newly announced acquirement, will help you tag all of those pictures by the use of facial recognition technology. But how can brands benefit from the newest addition to the Facebook family? Brand opportunities? you might ask. link].
  • MINDJUMPERS  |  MONDAY, OCTOBER 31, 2011
    [Social Media] How Stockholm Transport Improved Its Brand Image Through Facebook
    Reached out to people on social media to gather support and live stream the event. Tweet Stockholm public transport created a unique campaign at Stockholm Pride Parade to improve the image of public transport in Stockholm. For the main event of the festival, every year around 40,000 people walk in the parade and half a million watch it as passive supporters. The idea of the campaign was to encourage the passive supporters to be part of the parade. Challenge: Soften their brand image. Get people thinking about public transport in a positive way. Results: Unique visitors :167700.
  • GEOFF LIVINGSTON  |  THURSDAY, APRIL 7, 2011
    [Social Media] Let Brands Be Brands
    But let’s not get mired in the ills of personal branding (which apparently is something our European counterparts like to make fun of when discussing American social media). Why confuse the issue in the name of social media? Image by Vincent Teeuwen. Why is it that we as an industry wants brands to become people and people to become brands? This manifests itself with a corporate brand online talking like a human being, but without identifying the people behind the communications. It seems like a disaster waiting to happen. Fake, shiny plastic people.
  • SOCIALNOMICS  |  SUNDAY, DECEMBER 20, 2009
    [Social Media] NBA Rookie Fined for Positive Tweet
    The NBA’s social media policy states that players cannot tweet during game time, defined as beginning 45 minutes before the game starts and ending after players have finished talking to the media after the game. Speaking of green, ultimately that is what will probably shape most sports leagues social media policies – what drives the most revenue; especially during these tough times. NBA Rookie Brandon Jennings was recently fined $7,500 by the league office according to a recent post by J.E. Skeets at Yahoo. mean it was a big win for us.&#.
  • JUSTIN LEVY  |  SATURDAY, AUGUST 8, 2009
    [Social Media] The Power of a Note
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Power of a Note Written on August 8, 2009 by Justin Levy in communications , customer service , interaction , loyalty , presidentobama , social media , video , zappos 35 Comments - Leave a comment! But, Fritz actively listens to customers by reading and responding to blogs, monitoring what’s being talked about in the media, and taking time to learn from people like Chris Brogan.  Fritz also has my friend Chris Barger working social media for GM.
  • ARI HERZOG  |  FRIDAY, MARCH 7, 2014
    [Social Media] You Can Share This Now
    “We’ve found effectively no correlation between social shares and people actually reading.” Stop Using Social Media. Media 'Forget about reading anything. There is nothing here. Studies indicate you probably won’t read whatever I write but you will still share it. ” So. Let me simplify your life. Click your favorite share button up top or down below; and all of your friends who also don’t read (but who do trust you) will also share. Sound good? Now you have more time to read BuzzFeed. Thanks for reading. The Oscar Selfie.
  • THE WAY OF THE WEB  |  WEDNESDAY, MARCH 27, 2013
    [Social Media] Marketing and business books in Amazon’s Kindle Spring Sale
    There are few businesses which wouldn’t benefit from his well-written and readable book on how to approach introducing and integrating social media into a company. I’m a firm believer that you should always be learning, and I’ve always been an avid reader. Since the Kindle was launched, it’s never been quicker and easier to access a wide variety of writing, particularly niche books which previously may have been expensive and hard to find. All the below were purchased by me this week, or I already own and recommend. Buffer. TheWayoftheWeb
  • SOCIAL WAYNE  |  SATURDAY, JULY 31, 2010
    [Social Media] This Week in Location: 33 Location-based must read articles you may have missed
    From being called the next big thing in social marketing to being said no one is using location-based apps, this week one of the most exciting week for location-based applications in a while. MapHook Hooks Social Media with Sharing of Location-Based Content and Interests. Rally, I Can Quit You: My Failed Social Networking Experiment. What a week for location-based applications/services. Here’s a list of 30 location-based articles you may have missed from last week. Awesome Infographic: Mobile Advertising & The Rise Of Mobile Coupons. An Anectdotal Review.
  • SCOTT GOULD  |  FRIDAY, MAY 7, 2010
    [Social Media] A Video After I Voted
    It was so popular, that it’s the third result in Google for “ vote for sale “ My second post was about 10 Do and Do Nots for Social Media Campaigning in the Election , which has some great comments and great advice in at the end from all the collaborators around this blog. www.youtube.com/watch?v=aAkRiMiJVaw. aAkRiMiJVaw. If you can’t see the video, click here , or watch it directly on YouTube. In this video I just share a few branding thoughts and community thoughts over voting. They vote according to the overall party. The voting form is black and white.
  • VIPER CHILL  |  THURSDAY, MAY 6, 2010
    [Social Media] How to Generate Blog Post Ideas
    You are here: ViperChill » Social Media » How I Generated One Years Worth of Content Ideas In One Hour, And You Can Too How I Generated One Years Worth of Content Ideas In One Hour, And You Can Too Written by Glen, this post has 66 Comments I have a confession to make. I’ve had a lot of success with Delicious on this blog, regularly being featured on the popular pages for  SEO ,  Blogging and  Social Media. Let’s say you have a blog about social media and want to know what topics you can write about. Home What the F ? That post.
  • ARI HERZOG  |  SUNDAY, JANUARY 5, 2014
    [Social Media] My Social Networking Primer in 2014
    With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that? wanted to create new social networking channels on some of the leading platforms and watch them grow. Put the "social" back in social media. realized that instead of creating new social networking channels, it made more sense to leverage my existing channels. want to be more interactive to increase the likelihood people will read my tweets and social updates.
  • SPIN SUCKS  |  FRIDAY, SEPTEMBER 3, 2010
    [Social Media] #FollowFriday: Randy Hall
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 03 2010 #FollowFriday: Randy Hall By Gini Dietrich | Email | Print | 1 Comment | I’m going to preface this #FollowFriday by saying Randy Hall doesn’t blog as much as he should, but that doesn’t undermine the brilliance he exudes when he does post.
  • GEOFF LIVINGSTON  |  MONDAY, DECEMBER 31, 2012
    [Social Media] Business Resolutions for 2013
    While I’m always game to travel for business reasons, the marketing and social media speaking circuits will see less of me next year… Unless people are willing to pay a significant fee. A new year is upon us, and like many others I have a few resolutions for my business and online life. In addition to discussing the environment more frequently , here are some of my goals: Less Travel. Last year was my worst travel year since 2009, doubling my normal road time. The impact on my family and personal exhaustion was significant. There is no new book to promote in 2013.
  • DIVA MARKETING BLOG  |  TUESDAY, JUNE 14, 2011
    [Social Media] Doin' The Innovation. Howl
    demand-driven social network for people’s needs." In the meantime SnapGoods is making the most of social media through  blogs and social networks Facebook and Twitter. . Yovonne took her love of animals plus social media and morphed both into an innovative community. Max barks but he also howls. He sits straight up and tosses his little white head back. Looking quite like a wolf, he gives out a very musical Loud   ah hooo! howl. . Girlfriend, it sounds like someone is hurting the little guy. When However, the vet tells me Max is just fine. Interesting.
  • TWIST IMAGE  |  FRIDAY, AUGUST 19, 2011
    [Social Media] Don't Quit. Yet
    About using media to do something meaningful, WITHOUT someone else giving you permission first, without having to rely on anyone else's resources, authority and money. Social Media will not bend to your will. believe that to be the core truth of Social Media: how a brand makes itself as shareable and findable as possible. media. social media fatigue. Are you thinking of quitting Twitter or Facebook or Blogging? Google + is getting a lot of attention lately. For unhealthy habits the answer is always, "right now!" " ). web 20.
  • SOCIAL MEDIA MARKETING  |  TUESDAY, JUNE 5, 2012
    [Social Media] From Social Sharing to Creative Collaboration
    Sharing Economy The early part of the 21st century might be called the age of social media --though perhaps the era of sharing might be an even more appropriate description. Consumerism has changed drastically during this age of social sharing, with the balance of power shifting noticeably from big business to the person on the street. Editor's note: the following is a guest post by Charles Harrow, on behalf of Screenmail. While young people have grown up in this environment and therefore know no other, many in the older generation are embracing it, as well.
  • WEB METRICS GURU  |  FRIDAY, MAY 25, 2012
    [Social Media] Memorial Day Weekend Post and Web Journal – 5/20 – 5/25/2012
    Among projects I’m working on now is the UCI Extension Social Media Measurement Course  MGMT X461.71 Marshall Sponder , Founder of WebMetricsGuru INC, Author of Social Media Analytics (2012, McGraw-Hill), Instructor for Social Media at Rutgers University and UCI Irvine. Web Journal:  There were a few industry maps released this week on Social, Mobile and Search Landscapes – they’re all interesting because they’re really crowded (and that’s the tip of the iceberg). that starts in exactly a month (June 25th). 
  • PUZZLE MARKETER  |  TUESDAY, APRIL 10, 2012
    [Social Media] 5 Offers to Drive Lead Generation
    That’s the point where you begin to target and nurture them via email, social media, and customer relationship managers. Digital media is a popular tool for sharing information. If you’re executing a digital marketing campaign, there is a good chance you’re ROI (return on investment) is based on how many emails, prospects, or customers you can get inside of your database. If you’re using a CRM (customer relationship management system) such as SalesForce.com or Oracle, those contacts have some real measurable value. Informational whitepapers.
  • DANNY BROWN  |  FRIDAY, AUGUST 30, 2013
    [Social Media] Why Thinking About Traffic is the Scourge of Great Content
    You don’t really care about the content – you care about the new eyeballs, and the boost in traffic, and all the wonderful social shares that you’ll get. You want traffic, you want subscribers, you want social shares. Why Thinking About Traffic is the Scourge of Great Content originally appeared on Danny Brown - Social Media | Marketing | Influence under a Creative Commons license. 'Over on his blog today, Studiopress founder Brian Gardner shares a thoughtful post on the definition of a successful blog. Signs of a bad strategy, right? get it.
  • KIKOLANI  |  FRIDAY, MAY 25, 2012
    [Social Media] Fetching Friday – Resources Mashup & Jacks Point Timelapse
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. How to Promote Your Blog With Social Media – How to share your blog articles on tumblr, facebook, linkedin and twitter to increase your reach. Social Media / Social Networking. 14 Social Media ROI Metrics You Can Use Right Now – The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates.
  • KIKOLANI  |  FRIDAY, DECEMBER 23, 2011
    [Social Media] Fetching Friday – Resources Mashup & Happy Holidays
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. 50 Posts on Engagement for Bloggers, Businesses, and Social Media Enthusiasts – Ready to start increasing your engagement in 2012? Find out the best strategies for blogging, business, and social media engagement from these awesome posts! Social Media / Social Networking. Happy Holidays. hope everyone has a very wonderful holiday season and happy new year!
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 26, 2010
    [Social Media] 2011 New Year’s Resolutions from Our Adland Galaxy
    We invite our readers, ad agencies, marketers, social media, and PR, to add yours in the comments section.  ‘To become a better social media sherpa and inspire the hesitant to interact with the new landscape developing before us.’ The media strategy guy. Social Media @Modernista, Medical Officer @USArmy. ‘Creative Director at Mullen, Art Director, Designer, Digital, Social, Collaborator, Photographer, Thinker, Brand Builder, Traveler, Dad’ &# Agency will focus more on Social Media; our clients & consumers expect it.
  • ADAM SHERK  |  TUESDAY, AUGUST 25, 2009
    [Social Media] 5 Ways to Deal with Seasonal Dips in Search Engine Traffic
    Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 5 Ways to Deal with Seasonal Dips in Search Engine Traffic by Adam Sherk on August 25, 2009 July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals. Here are five ways to mitigate seasonal search traffic declines: Go after hot topics – Regularly monitor the top searches, topics and trend data published by search engines and social media sites for content ideas and opportunities.
  • JEFF KORHAN  |  THURSDAY, SEPTEMBER 23, 2010
    [Social Media] Customer Driven SEO Leads You to Their Favorites
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « I Agree with Mark Zuckerberg | Main | Productivity Simplified » September 23, 2010 Customer Driven SEO Leads You to Their Favorites It is no coincidence that what is relevant to your customers is also what works to achieve higher search engine rankings with Google. This This is why frequent blogging and posting on the social networks enhances your SEO. This is why frequent blogging and posting on the social networks enhances your SEO.
  • JACOB MORGAN  |  THURSDAY, NOVEMBER 4, 2010
    [Social Media] Why Visuals Are So Important
    I just wrote a post for Social Media Examiner on Social CRM using a few visuals (and also eliminated the jargon) and every single comment I received on that post was all about how much “this made sense,&# “was easy to understand,&# and “how great the images are.&#. The new Chess Media Group site has a lot of visuals on it depicting our client and strategic methodology. The Social CRM process diagram that Chess Media Group created is perhaps the most widely circulated and used Social CRM image today, why? I wholeheartedly agree.
  • TWIST IMAGE  |  SUNDAY, FEBRUARY 10, 2013
    [Social Media] The Power Of LinkedIn For Business
    love the way the online social network has maintained its stature as the preeminent business network for professionals. online social network. social media. Episode #344 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. have a love/hate relationship with LinkedIn. love the business of LinkedIn and their business model (this was validated earlier in the week, when LinkedIn in posted some impressive quarterly earnings ). Nobody knows this better than Viveka von Rosen. Enjoy the conversation. blogging. brand. david usher.
  • SOCIALNOMICS  |  WEDNESDAY, AUGUST 21, 2013
    [Social Media] Reputation Management Is Becoming Increasingly Important For Businesses & Individuals
    The increased use of social media sites such as Facebook and Twitter and review sites such as Trip Advisor have created a platform for users to share positive and negative experiences online. Many businesses have been quick to harness the potential of social media sites to promote positive images of their businesses online, however reputations can quickly be ruined by only a few negative reviews. The reputation and image of any business is significantly important to the success of the company due to the impact this can have upon sales.
  • CONVINCE & CONVERT  |  SUNDAY, AUGUST 11, 2013
    [Social Media] Why Data May Be Steering You Into the Rocks
    Research told us this, and it was interesting information that we used when purchasing different forms of media to communicate to that segment of the population. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. Why Data May Be Steering You Into the Rocks is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. tweet this ). And that’s a dangerous mistake.
  • FRESHNETWORKS   |  FRIDAY, MAY 15, 2009
    [Social Media] 1. Introduction to community management
    If you’re new to social media and community management, some of the language may seem a bit obscure. Your community members, especially those who engage in social media a lot, will probably use text speak and standard community abbreviations without blinking. How to Demonstrate the Value of Social Media to Your Boss - Chris Brogan (slideshare.net). Image by massdistraction via Flickr. Brilliant and thrilling though it is, managing an online community is a strange and unusual job. That’s because they do so much. Who can run a community?
  • GEOFF LIVINGSTON  |  SUNDAY, MARCH 20, 2011
    [Social Media] Anti for the Sake of Being Anti Sucks
    For example, there’s a lot wrong with social media marketing, including an oft ridiculed influencer bubble. When anti social media is tied to personal or organizational profiteering, anti moves at light speed from punk to poser. Image by Anonymous. There is a lot wrong with the online space. Heck, make that with the world. It is really easy to pick apart people, industries and society. But in the end, a constant anti-attitude really sucks, and it gets boring, too. What works better and makes life interesting is providing a solution. No one will listen anyway.
  • PUSHING SOCIAL  |  THURSDAY, MAY 29, 2014
    [Social Media] Unorthodox Blogging : How Rebels Win
    Don ’t ask for a social share in exchange for expertise. Use smart curation to scale my social media activity leading to over 1,000 new (real) Twitter followers in one month. There has been a few tactics that I decided to not use because they weren’t right for Pushing Social even though they worked extremely well. hate Social Locker and I’m sure my audience hates it too. 'There’s a long list of so-called no-no’s when it comes to blog marketing: Don ’t use pop-ups. Don ’t sell in your blog posts. Don ’t promote your blog posts too often. Don ’t post weekly.
  • CHARLENE LI  |  MONDAY, NOVEMBER 15, 2010
    [Social Media] Facebook Messages challenges traditional email & portals
    3) A real social inbox with friends as the filter. My colleague, Jeremiah Owyang has written about the potential for email providers to become instant social networks ( here and here). But attempts to make email inboxes social will face significant challenges. Without that social data, the billions of social connections lack context. But more importantly, without the context of the social interactions that take place very day on Facebook chat, and other platforms, email alone simply falls short. Just as important is what Facebook Messages does not do.
  • TWIST IMAGE  |  SATURDAY, JUNE 28, 2014
    [Social Media] Decide Now: Pageviews Or Real Depth
    When brands talk about engaging consumers on social media, they''re not really talking about any depth of engagement or a better way for them to build a direct relationship , or how to have more real interactions between real human beings. Social media is no different than online advertising. The America''s Funniest Home Videos set on a never-ending loop and shared incessantly with your social graph. Fleeting, clicks, pageviews and shares may simply be nothing more than a mass media reaction. mass media. media metrics. social graph.
  • KIKOLANI  |  FRIDAY, JULY 6, 2012
    [Social Media] Fetching Friday – Resources Mashup & Midnight Sun Iceland
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Define and Align: A Manageable Content and Social Media Marketing Process – An 8 step content marketing process from analyzing the social climate to measuring results. Social Media / Social Networking. Social Media Privacy in The Workplace: Is There Any? The Resources Mashup. Blogging / Content. Business / Career. Freelancing. Here’s how.
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