ENGAGE | MONDAY, NOVEMBER 5, 2012
[Social Media] 5 Guiding Principles of a Website Launch
But they also said they had less time to read, needed more frequent updates, spent more hours online and in social media, and wanted content to be available in various formats. Our team will actively take part in existing social channels from a journalism perspective instead of a marketing perspective, acting as a trusted broker of content and ideas to the association community – and listening and sharing other great perspectives offered by other community members in meaningful ways. We listened to our audience. We wanted a mobile-friendly experience out the gate.
SOCIAL MEDIA MARKETING | TUESDAY, JUNE 5, 2012
[Social Media] From Social Sharing to Creative Collaboration
Sharing Economy The early part of the 21st century might be called the age of social media --though perhaps the era of sharing might be an even more appropriate description. Consumerism has changed drastically during this age of social sharing, with the balance of power shifting noticeably from big business to the person on the street. Editor's note: the following is a guest post by Charles Harrow, on behalf of Screenmail. While young people have grown up in this environment and therefore know no other, many in the older generation are embracing it, as well.
CONVINCE & CONVERT | WEDNESDAY, MAY 23, 2012
[Social Media] Abandonment Issues – What To Do with Content Archipelagos
Would your organization’s content assets, social media networks and web/mobile properties all be aligned and grouped in a cohesive, self-supporting structure? You often see this when organizations try to incorporate a lesser known social media network or platform (e.g. If this is the case, reference it in blog posts, promote it with existing social media channels. If you have uncovered a social media channel that requires more love and attention, dedicated time and resources to support it, and provide reference links from other networks.
BILL HARTZER | TUESDAY, FEBRUARY 8, 2011
[Social Media] Search Engine Optimization Director Position
We’re an industry-leading provider of Websites and Internet Marketing for auto dealers, and we want our SEO (Search Engine Optimization)/Social Media Director to help us provide additional results-based value to our customers. – Constant study of emerging trends within organic search, paid search, and social media. Ryan Wall, an Executive Search Recruiter at The BOSS Group in the Dallas, Texas area forwarded this open position for a Search Engine Optimization Director that they have: Search Engine Optimization Director. Ryan Wall | Executive Search Recruiter.
CONVINCE & CONVERT | TUESDAY, MARCH 3, 2015
[Social Media] Are you thinking about your blog all wrong
The dominance of the blog is over too, replaced by the preeminence of the blog post (driven partially by the death of RSS, and the rise of social sharing). Instead, you pick and choose the “best” from among millions of blog posts published each day, your attention drawn by social shares and curation tools. Those have been replaced by new visitors, time on site, and social shares. We create something like 14 pieces of semi-custom artwork every day to suit each social network, etc. Image via BigStockPhoto.com. Blog consumption is a Mixtape not an Album. No more.
MR. RYAN CONNORS | THURSDAY, AUGUST 8, 2013
[Social Media] Seven Blog Mistakes That Make You Boring
Boring blogs don’t attract repeat readers, they don’t attract links and they don’t attract a social media following. One of the many benefits of blogging for a living is that you obviously don’t have a boss. As a result, days off, the odd poorly formatted post, and a tendency towards typos are all very much acceptable. Unfortunately, Unfortunately, the one thing that no blogger can afford to be is boring. In other words, they do not grow. And a blog that does not grow can become both stagnant and unprofitable surprisingly fast. These blog mistakes will put your readers to sleep.
PUSHING SOCIAL | TUESDAY, APRIL 8, 2014
[Social Media] Can You Really Build A Blog Written By Employees? I Say…
Did you know that Social Media Examiner has an 8-person editing team? Let’s be honest, asking your employees to blog is probably a non-starter. Blogging is writing and writing for most people has a fear factor right up there with public speaking. You can coach, bribe, threaten all you want but in the end, you’ll be writing most of your blog posts. So forget about getting your employees to blog. Instead, get them to contribute blog ideas. The hardest part of blogging is the ideas. The writing part can be delegated or outsourced. Give these ideas a try: Turn Questions into Content.
DANNY BROWN | FRIDAY, MAY 27, 2011
[Social Media] Change And Persistent Vision
Change And Persistent Vision originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. “The lesson is that one person with a persistent vision can make change happen, whether climbing rocks or delivering services. Seth Godin, Tribes. That sentence relates to a passage in Seth’s book where he talks about Chris Sharma and how he changed the way rock climbers looked at scaling a cliff. It may not be the rule, but it’s not the exception. Then leave it.
ENGAGE | FRIDAY, MARCH 1, 2013
[Social Media] Tools of the Trade: 9 Hacks for Web Journalists
” A social journalist, or any journalist for that matter, cannot possibly accomplish his/her job without a few hacks. Scheduling social media posts seems like a simple task, right? Well, Well, it is until you start managing multiple sites, each with multiple social outlets. Timing App reminds me to leave the inbox so I can get back to writing or social media. 7. If This, Then That allows users to connect social media sites, search engines, RSS feeds, text messages and email into amazing, customized actions. Great piece, BTW.).
TWIST IMAGE | THURSDAY, DECEMBER 13, 2012
[Social Media] The Best Business Books Of 2012
No, this isn't another social media book. 11 Rules for Creating Value in the Social Era by Nilofer Merchant. really thought I was done with books about social media and social business. social business. social media. social media book. Tags: 11 rules for creating value in the social era. Read a good business book this year? Looking for the perfect holiday gift? I'm usually one to shy away from "best of" and list-like posts, but 'tis the season (as they say). The Best Business Books of 2102. Mad Men ?
TWIST IMAGE | TUESDAY, JUNE 28, 2011
[Social Media] The New Media Pecking Order
This past Sunday, the New York Times ' Sunday Review ran an opinion piece called, Got Twitter, You've Been Scored , by Stephanie Rosenbloom that looked at the emerging trend of brands using social media analytics platforms like Klout , PeerIndex and Twitter Grader to see how "influential" individuals are. The output of this social media meets popularity contest has many people's panties in a knot. Pushing this further, if everyone has their own media channel (because of our own, individual Twitter feeds, Facebook friends, personal Blogs, etc.) klout.
BRASS TACK THINKING | SUNDAY, SEPTEMBER 19, 2010
[Social Media] Broadening Horizons
Sometimes, I ask for the caveat that recommendations not be people in social media as a profession. image credit: Let Ideas Compete Tagged With: new voices , Perspective , Social media , Twitter lists [link] Bret L Simmons Great idea, Amber. link] 40 Tips On How To Be A Social Media Rockstar « Virtual Assistant Jobs Blog [.] Now with the proliferation of social media, it wouldn’t be that hard. However, I’m not much of a proponent of whining about something you’re not willing to fix if you’re able. Thanks.
PUSHING SOCIAL | THURSDAY, MAY 3, 2012
[Social Media] Blogging Tips for Coaches and Therapists
Social media purists would scoff at this notion and advocate a Give and have Faith approach. More Blog Promotion Tips By far, the most common question I get from coaches and therapists is: “How do you publish a blog that attracts clients without giving away free consulting?”. Coaches and therapists wrestle with this question because they need to demonstrate their expertise but leave room for an opportunity to sign a new client. Give away all you can and have faith that clients will materialize due to your largess. ” “Pre-Sell” Posts for Coaches and Therapists. Absolutely.
PUSHING SOCIAL | THURSDAY, MAY 3, 2012
[Social Media] Blogging Tips for Coaches and Therapists
Pushing Social By far, the most common question I get from coaches and therapists is: “How do you publish a blog that attracts clients without giving away free consulting?”. Social media purists would scoff at this notion and advocate a Give and have Faith approach. Coaches and therapists wrestle with this question because they need to demonstrate their expertise but leave room for an opportunity to sign a new client. Give away all you can and have faith that clients will materialize due to your largess. ” “Pre-Sell” Posts for Coaches and Therapists. Absolutely.
MR. RYAN CONNORS | WEDNESDAY, MAY 15, 2013
[Social Media] How to Create a Blog That People Will Love
The Social Media Examiner: 21 Business Blogging Tips From the Pros [link]. “ Top tips for a successful blog”; Katy Kowan; The Guardian [link]. When I started blogging, I was lost. My posts put people to sleep and I did not have a clue as to what I was doing wrong. I don’t want that to happen to you. Here I will try my best to give new bloggers some helpful tips that focus on writing blogs that people will actually enjoy reading. By Justin Taylor. What to Write About. As with any serious enterprise, you must have a plan before you venture into blogging. What do you want to write?
CONVINCE & CONVERT | SUNDAY, AUGUST 11, 2013
[Social Media] Why Data May Be Steering You Into the Rocks
Research told us this, and it was interesting information that we used when purchasing different forms of media to communicate to that segment of the population. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. Why Data May Be Steering You Into the Rocks is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. tweet this ). Seek Answers, Not Facts.
KIKOLANI | WEDNESDAY, AUGUST 10, 2011
[Social Media] 6 Things Bloggers Can Learn From Dr. Seuss
Never underestimate the value of learning something new, from new social media sites to a new piece of technology like the 4G Slide Android Phone. Social media has allowed small, passionate bloggers to create communities around their work. This guest post is by Matt Krautstrunk. Dr. Seuss is perhaps one of the most pronounced authors of all time. He wrote short stories that not only captivated the minds of our younger generation, but taught us valuable life lessons. Photo Credit. Here are 6 things that bloggers can learn from the legend, Dr. Seuss. Ted Giesel (Dr.
SMALL BUSINESS MAVERICKS | WEDNESDAY, MARCH 6, 2013
[Social Media] Why Pull Marketing Works
This is where social media and search marketing come in. There are two ways that small businesses go about marketing online. They either “push” or “pull.” ” Let’s talk about the difference. Push Marketing is when you push yourself in front of your prospects and offer them a come-on or a sales pitch. Many companies have used this type of marketing for many years. Most marketing in the 20th century falls into the category of Push Marketing. Television advertising is Push Marketing. Radio advertising, billboards, newspaper ads, etc.
CONVERSTATIONS | THURSDAY, APRIL 30, 2015
[Social Media] Linger Longer – A Thoughtography Project – #LingerLonger
We’ll present a few ideas here on ConverStations, as well as on social media using the hashtag #LingerLonger. Linger Longer. It’s become a bit of a battle cry. Business owners wear many hats in life. Often, they end up wearing multiple hats at the same time. It can be confusing. Linger Longer has become a suggestion in many areas. On projects. During a sales call. At trade shows. IN their home life. Linger Longer gives pause to a moment, both good and bad moments. With Linger Longer, you might be able to really see a solution to the problem. Consider leaving a comment!
PR AT SUNRISE | FRIDAY, JULY 29, 2011
[Social Media] Do’s and Don’ts of a PR Internship
Top 10 Social Media Mentors that PR Students and Publicists Need to Know . Monica Lewinsky is a great example of what NOT to do during your internship, regardless of what industry you are in. Every Friday, PR at Sunrise will continue to offer articles that are written by PR students. Getting the most from your internship can be challenging. Here are a few tips on how to benefit your career the most from interning: Do: Speak up. Contribute ideas and suggestions during meetings. You’ll gain more respect as a professional and lose the “just an intern” title. Pick their brains.
SOCIALFISH | MONDAY, JULY 25, 2011
[Social Media] Learning Socially: Associations at the Crossroads
Have you been thinking about the concept of social learning (in whatever forms that might take)? This is a huge area of interest for us , and we hope you’ll join us on Thursday July 28 at ASAE’s offices in downtown DC for a FREE half-day workshop Learning Socially: Associations at the Crossroads hosted by our buds at CommPartners. Learn about how social learning and the combination of social media and knowledge management can create a culture of engagement and loyalty for your organization. More info is here. Register and join us! Presentations
THE RELATIONSHIP ECONOMY | FRIDAY, SEPTEMBER 14, 2012
[Social Media] Why Is Management Failing?
Doing things the same way over and over again even though we have evidence they don’t work: that’s the definition of insanity via What Social Media Means for Leadership | Reply-MC. How do you know when management is failing? When they can’t see through their own smoke. Management failures can happen gradually or suddenly. Gradual failures don’t usually get noticed until suddenly there is a series of crisis that put the entire organization at risk. The smoke gives off signals to those observing the signs of trouble approaching on the horizon. Blinded By Their Own Smoke.
WAXING UNLYRICAL | MONDAY, MARCH 16, 2015
[Social Media] Monday Roundup: Celebrating Your Community
Five companies with a human social media presence. Why: “Our customers want to relate, be accepted and be noticed… businesses are infusing their social media presence with life and acknowledging the needs of their customers,” says Mandy Edwards in this post for Mark Schaefer ‘s Business Grow. 3. Social in the wild: Ben & Jerry’s goes local. As you read this, you might be gearing up to celebrate St. Patrick’s Day tomorrow, even if you don’t have Irish roots. Image: North Charleston via Flickr, CC 2.0. 1.
TECHIPEDIA: TAMAR WEINBERG | TUESDAY, SEPTEMBER 11, 2012
[Social Media] Protecting Your Online Privacy: How to Keep Your Online Activity Private from Pirates, Hackers and Marketers
The recent proliferation of social media networks has increased awareness of online privacy issues. As a rule, don’t include account numbers, credit card numbers, social security numbers, passwords, etc. Social Networks. This is a guest post by Christopher Wallace. On the surface, some may feel that online privacy is only a concern for those attempting to hide their internet activities. This could not be further from the truth. Online privacy is an issue that impacts ALL of us. The reality is that this is not a practical or desirable solution for most users.
SIMON MAINWARING | WEDNESDAY, AUGUST 8, 2012
[Social Media] Ben Bernacke on the need for a new measure of social well-being
Citizens and consumers, armed with social media, can only do so much against selfish corporate behavior when the underlying beliefs remain unchanged. This line of research has generated alternative measures of well-being that are frequently survey-based and incorporate elements such as psychological wellness, the level of education, physical health and safety, community vitality and the strength of family and social ties, and time spent in leisure activities. An extraordinary thing happened this week. And, if it’s not, what will that cost generations to come?
DANNY BROWN | TUESDAY, MAY 17, 2011
[Social Media] F ing and Punching: The Moody Side of Business
The very next day I got in touch with Dan Cristo. I met Dan when he commented on one of my posts for Social Media Examiner. With the core group like that, Triberr has received the kind of credibility and social proof that can’t be bought with money. Social Media Automation, Respect, Credibility And Robots. image: Glamhag. F ing and Punching: The Moody Side of Business originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Anyways….
IMAGINE YOUR REALITY | TUESDAY, JUNE 4, 2013
[Social Media] 6 Tips for a Smooth Office Move
Update your website, social media profiles and send emails to your customer and vendors so everyone is well aware of your move. Note: This is a guest post by Michael Lee. Michael Michael is a journalist who lives in St. Louis. The good news: Your small business is growing. The bad news? It’s time to move the office to accommodate this expansion. Plan ahead to identify potential pitfalls and moving should go as smoothly as possible. Make a Checklist. As soon as you know a move is in your future, start a to-do list. Find a Shipping Companyâ€‹. Purge Your Officeâ€‹.
DANNY BROWN | TUESDAY, AUGUST 12, 2014
[Social Media] The B t Excuses for Attitudes Towards Women Needs to Stop
The B t Excuses for Attitudes Towards Women Needs to Stop originally appeared on Danny Brown - the human side of media and the social side of marketing - all rights reserved. Related Stories Blog Comments, Digital Universes, and the Future of Social Conversations How to Build the Commodities of Identity and Trust in Social Media Are We In Danger of Losing the Right to an Opinion? Warning: This post contains profanity and disturbing imagery. If this offends you, you may want to skip today’s post and I’ll see you next time around. TWO. F **G. GAMES.
TWIST IMAGE | THURSDAY, JUNE 9, 2011
[Social Media] Humility And Having Something To Say
The main question that brands want answered is: "having spent x amount of dollars over six months ago on a Social Media strategy and executing on it, why isn't our output converting into more sales?" Social Media is a great humility check. it's crucial that whatever amount of people do connect with the content feel like it was valuable and worth sharing within their social graph. Do this to move beyond trying to leverage Social Media as a direct-response selling engine (it can be so much more). social media. Who cares?
LOUIS GRAY | THURSDAY, SEPTEMBER 25, 2014
[Social Media] Blogs Still Trump Streams for Longform Content With a Long Shelf Life
For many, the allure of instant feedback on social networks, and simple quantifiable levels of engagement are enough to call in quits on longer form content. In parallel, ten years into +Charlene Li ''s blogging, she writes, " You just can’t beat the engagement that social media platforms provide, something that blogs on their own can’t do." It''s not as if this is a sudden change, obviously. But when Facebook, Twitter, LinkedIn and so many other social streams emerged, people learned to communicate in real time. Analytics Blogging Lifestream Scoble social
KIKOLANI | FRIDAY, APRIL 6, 2012
[Social Media] Fetching Friday – Resources Mashup & BRNO HDR
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Freelance Longevity 101: Forging Great Relationships – In this article, I want to share how you can begin forging great relationships and why they matter more than some one-off social interaction – it’s about long-term success. Social Media / Social Networking. Ways To Craft A Consistent Social Media Brand – Want to create a consistent social media brand?
TRADESMEN INSIGHTS | THURSDAY, AUGUST 12, 2010
[Social Media] New Product Launches: Don't Overlook Your Distributor Partners
How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? Reach Tradesmen Using a Social Media Map STAFDA Convention-Phoenix Category Cloud Marketing Tips Marketing Tools Marketing Trends Social Marketing Traditional Marketing Twitter Uncategorized Theme Contempt by Vault9. Train/educate distributor sales force - It’s an important step in the process that’s often overlooked.
WEB METRICS GURU | SATURDAY, MAY 14, 2011
[Social Media] Synthesio Unity Engagement Console
Monitoring and Engagement and integration with Customer Relationship Managers such as Salesforce seems to be the natural step after collecting the Social Data for most organizations but I think the devil is in the details. Many of the platforms I have interfaced with, particularly in Europe and Asia, operate with the idea a customer may not be able, for a variety of reasons, make all the necessary choices in query writing and data cleanness to make the information collect via Social Media Monitoring, worth the effort. This type of approach tends to yield better results.
PROACTIVE REPORT | FRIDAY, AUGUST 28, 2009
[Social Media] Social Technographics – What Are Your Customers Doing Online?
The Social Technology Profile Tool allows you to find the right scale for your customers and stakeholders. Read this post for more info on the categories and age groups and how they use social media. Tags: Online PR Social Media Strategy adoption social media strategy technographics What does all this mean? Image Credit: Juvetson.
DANNY BROWN | MONDAY, APRIL 9, 2012
[Social Media] The 2×4 Interview: Creativity
To see what started out as a simple idea to use social media to raise funds and awareness for charities turn into the community it did, has been pretty inspiring. The 2×4 Interview: Creativity originally appeared on Danny Brown - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Towards the end of last year, my friend Michael Schechter was kind enough to invite me to chat on his 2×4 series. In this first part, we talk Creativity – make sure you drop by on Wednesday for the Productivity answers.
PUSHING SOCIAL | MONDAY, APRIL 2, 2012
[Social Media] Why You Might Be Your Blog’s Worst Enemy
Pushing Social. ” I’ve seen super smart people stumble and fall because they couldn’t take the daily pressure of growing a blog. I’ve watched social media celebrities make dumb decisions because they let their mental demons get the better of them. I don’t fault them. Over the last two years, I’ve discovered that the key to successful blogging isn’t great content, an awesome audience, email newsletters, or guest posting. Instead blog success is built on “mental toughness.” blogger’s work is public. Be on guard.
NAVOLUTIONS | THURSDAY, FEBRUARY 6, 2014
[Social Media] What To Do About a Filtered Yelp Review
You can also do it via social media, especially if the customer follows you. It’s happened to the best of us. customer goes on Yelp to leave a review, ends up writing a 5 star masterpiece longer than most Hemmingway novels, and Yelp filters it out. Not only is your business deprived of an awesome review – chances are that your formerly satisfied customer is a little ticked off, too. So what do you do about it? Filtered Yelp Reviews are Still Reviews. More importantly, it’s still getting indexed by Google. Why You Should Still Publish Your Filtered Yelp Reviews.
IMAGINE YOUR REALITY | THURSDAY, JULY 26, 2012
[Social Media] Why you can’t let misfortune run your business or life
My social media business didn’t cut it…not for lack of effort, but because my heart wasn’t in it, and I didn’t want to manage social media accounts for other people. I ran across this article , where this person basically had a run of bad luck like you wouldn’t believe. She lost her home, job, etc. Eventually she turned it around. I don’t even know if I’d call it bad luck…it was just life happening. It happens, but how you deal with it is more important than anything else. Yes, a gift! In failure, you can find success.
JACOB MORGAN | MONDAY, MARCH 22, 2010
[Social Media] Is Unstructured Collaboration the Key to Business Agility?
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Is Unstructured Collaboration the Key to Business Agility? What Drew touched upon in the bolded quote above is the very basic premise of a social business; the ability to link and collaborate both internally and externally and to have that information flow both ways. We are now in an era of social media where the data that is being captured is unstructured. Social media has found a home in the consumer products market where immediacy is a clear benefit.
TWITIP | WEDNESDAY, SEPTEMBER 1, 2010
[Social Media] It's OK to Have Multiple Twitter Accounts
This all changed as soon as I begun to witness the true power of this popular social networking tool. Those needs, as well as my personal interest in blogging and communicating using social media, dictate that I keep separate profiles to reveal the right information to the right people. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Christian Collard @printedproof Do-er of many things, expert at none. Followers want updates that are of interest to them.
WWW.FASTCOMPANY.COM | TUESDAY, APRIL 3, 2012
[Social Media] The Secret, Selfish Side Of Social-Curation Sites
The Secret, Selfish Side Of Social-Curation Sites. Here’s my beef with social platforms today: I don’t think they’re very social at all. As much as Google+, Facebook, and Pinterest promise a way to connect, they’ve also promoted a disconnect--sharing on different platforms, proving a fragmented sense of keeping tabs on any social network. has set out to associate themselves with the craze that is “social curation": What is this Pinterest? No one is really looking at the bigger, underlying picture--the fact that social curation isn’t really social at all.
KIKOLANI | FRIDAY, MAY 4, 2012
[Social Media] Fetching Friday – Resources Mashup & Chinchilla Love
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Here are 15 questions to ask about their content, SEO, and social media. Social Media / Social Networking. 13 Ways to Create a Cringeworthy Social Media Presence – this post is going to outline all of the worst offenders we’ve seen in social media. Otherwise, consider these cautionary tales to help protect your own social media strategy.
FEVER BEE | THURSDAY, SEPTEMBER 23, 2010
[Social Media] Using Communities To Change The World: What Non-Profits Need To Change
Most non-profit social media efforts are broadcast-focused and achieve little more than short blips of awareness. Use your existing social media platforms to ask who wants to help on each and then use these as the founding basis. My message to non-profits on social good day, is to switch their social media managers to community managers. This is such a waste of the internet and the self-organizing power the medium offers. Keep these small, tightly focused, communities working on real achievements. It’s a stronger issue. Happy #SocialGood Day.
TECHIPEDIA: TAMAR WEINBERG | TUESDAY, SEPTEMBER 29, 2009
[Social Media] The Nightmare Public Relations Professional and How to Stop Him
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing , Social Media > The Nightmare Public Relations Professional and How to Stop Him The Nightmare Public Relations Professional and How to Stop Him by Tamar Weinberg on September 29, 2009 Share This is a guest post I wrote for new media and PR expert Brian Solis , but I also wanted to share it with my readers. Where do they come off doing that? A few months ago, Brian Solis talked about an off-topic pitch about a social network for plants.
KYLE LACY | THURSDAY, OCTOBER 3, 2013
[Social Media] A Guide to Marketing on Tumblr
It is hard to judge the value of a specific social media channel because every brand is different. This content was shared via social media and increased traffic, search ranking, and ultimately sales. Find your customers that are using Tumblr (or another social network) and share their pictures, video, and animated gifs. The next big thing to hit the shelves of digital marketing is a site called Tumblr. Despite the peculiar name, it pulled a massive amount of news when acquired by Yahoo for over $1 Billion dollars earlier this year (yep, that’s a billion).
TRADESMEN INSIGHTS | THURSDAY, SEPTEMBER 2, 2010
[Social Media] Manufacturers: 5 Tips to Make the Most out of Open House or.
How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? Reach Tradesmen Using a Social Media Map STAFDA Convention-Phoenix Category Cloud Marketing Tips Marketing Tools Marketing Trends Social Marketing Traditional Marketing Twitter Uncategorized Theme Contempt by Vault9. Yes, I realize that some of you have major market shares in your respective industries. 10′ x 10′ Canopy $150.
MOBILEGROOVE | THURSDAY, FEBRUARY 10, 2011
[Social Media] New Mobile Audit Reveals State Of Mobile Commerce Among Leading Brands; Identifies Best Practices
He oversees the strategic direction and tactical execution of key client initiatives in a variety of digital areas, including content & collaboration, commerce, digital marketing, social media and mobile. As a mobile and emerging media strategist, Tom has worked with many leading brands to develop solutions that successfully integrate mobile applications, sites and marketing platforms into true cross-channel initiatives that leverage digital content, commerce and social media capabilities. The growth of mobile online shopping in the U.S. by end-2011.
JACOB MORGAN | WEDNESDAY, JULY 7, 2010
[Social Media] Implementing Enterprise 2.0 at Intuit, Part One: Business Drivers
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Implementing Enterprise 2.0 at Intuit, Part One: Business Drivers View Comments July 8th, 2010 Next up in out series of companies that are implementing Enterprise 2.0 is Intuit. So far we covered Oce and Vistaprint. Social CRM, and Social Media strategies. Jacob is also the co-author of Twittfaced, a social media 101 book for business. This was due to the E2.0 initiatives that Intuit pursued. The #1 thing that allowed this to happen?
JOEY STRAWN | MONDAY, DECEMBER 5, 2011
[Social Media] Gamification: The Gift To Your B2C Employees That Keeps on Giving
Things Your Customers Find Sexy It’s Just A Game Work Is Bullshit: Gamification for Northwestern University Social Media and Games: Get In The Flow. Tweet. It’s the giving season and I’m going to give you the gift of a better business, if you choose to accept it. As the title suggests, this post will be more focused towards B2C brands and companies, but don’t let that get you down B2B-ers, you can take some things away from this as well, I hope. It’s no secret that I’m a proponent for companies using gamification. You bet your ass it is. Blown.
NOWSOURCING | TUESDAY, APRIL 13, 2010
[Social Media] How to Retweet Properly
recently ran a story about 10 Social Media Infographics that received over 1,100 retweets and was featured by Guy Kawasaki. Tags: Twitter retweeting social bites ( Credit ). 2010 is becoming the year of Internet laziness. Many have given up blogging (yes, not updating your blog in the last few months counts as giving up too) and have joined the ranks of the Twitterverse. One simple tip will get you noticed above most Twitter users: Spend an extra 30 seconds before automatically retweeting. know we’re all in a hurry. What’s the solution? Meaningful retweets.
TAYLOR MAREK | SATURDAY, FEBRUARY 21, 2009
[Social Media] But I thought this stimulus package was supposed to help!
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me But I thought this stimulus package was supposed to help! Oh, don’t even get me started on that path. I’ll let my tweets say it all (be sure to read these in order): [link] [link] [link] [link] [link] If you haven’t already read this post, please do: [link] Taylor is a 21 year old New Media Visionary on a Journey to change the World. Was I wrong in thinking this? Did we do something worse? Yup, it seems we killed the market.
MY CREATIVE TEAM THINKING | THURSDAY, MARCH 17, 2011
[Social Media] You Have A Problem? I Have A Product!
used to work with a data storage company which always wanted to talk about its proprietary media coating. bookmark to: Other Posts You Might Like A Silent Message From Your Customer Creativity 2011 – Week #9 Social Media Attack Plan Playing Both Sides Of The Table Brands Out Of Control. If you have a business headache, do you really care about someone’s products and services? know I don’t. Give me a solution, then we will talk. Here’s the truth, most B2B companies are so egocentric that they could care less about their prospects’ problems.
THE RELATIONSHIP ECONOMY | THURSDAY, JUNE 28, 2012
[Social Media] Leaders: Tear Down The Walls
Hierarchies are crumbling all around us, with social media building a new world run by collaborative power. Innovative ideas are emerging from the ground up, and employees are driving corporate social responsibility. The trend is clear. To succeed in the 21st Century the role of management is to get out of the way of letting employees do great work. For managers to feel comfortable with “getting out of the way” the key is a high-level of trust in management and among employees, which opens the lock of a strong culture of innovation and collaboration.
SPIN SUCKS | TUESDAY, APRIL 7, 2015
[Social Media] Customer-Focused Content Marketing Strategy
Social listening is really vital in understanding the voice of the buyer and the voice of the customer. Social media, online communities, and other shared media platforms make that easier to do. Related Stories Use Media Relations for Search Engine Optimization One Hundred Content Ideas in Thirty Minutes Create a Winning Sponsored Content Strategy. By Sue Duris. By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. Content Marketing Strategy: The Devil is in the Details. The number is dropping.
PUSHING SOCIAL | MONDAY, APRIL 9, 2012
[Social Media] Are You Setting the Right Goals For Your Blog?
Pushing Social Bloggers need to be mentally tough to succeed. These blog’s don’t have enough readers to power engagement goals such as comments and social shares (retweets, likes, Linkedin Shares). Social Media Examiner uses its blog to promote seminars, offer advertising, and create a social community with branded forums. But, this doesn’t mean beating yourself up. Setting unrealistic goals is one, particularly nasty, way to beat yourself up. These unrealistic goals often look good on the surface but are doomed to fail. Sounds good right? Blog Strategy
KYLE LACY | TUESDAY, OCTOBER 26, 2010
[Social Media] 6 Tips for Successful Cross-Promotion of Restaurants
His art is mixed media “street art so he wants to have food that compliments his art. —— Daniela Bolzmann is the Social Media Community Manager for Symbaloo. Daniela also freelances as a social media marketer, helping restaurants and retailers in her home town of Orange County. She writes about her lessons in being a community manager, freelancing and being Gen Y on her blog and can be reached via her many social networks. Sometimes going the extra mile for an event in your restaurant can make all the difference.
TWIST IMAGE | THURSDAY, FEBRUARY 21, 2013
[Social Media] The Content Crash
This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and consumers will continue to connect with your brand. Yesterday, MediaPost posted a news item titled, Forrester: Marketers Should Talk Less, Design More , that states: "A new report from Forrester says that while marketers may be increasingly proficient at reaching out to consumers through new technologies including social and mobile, they need to figure out how to talk less and design more. media. social media.
IDACONCPTS | MONDAY, NOVEMBER 26, 2012
[Social Media] A Guide to Multilingual SEO Strategy
good copywriter will be able to perform regular content assessment as well as providing link building and social media optimization. With foreign languages experiencing exponential online growth, it’s important to consider whether or not multilingual SEO might be of benefit to your company. There are still many opportunities to carve out niche footholds in foreign language sectors by utilizing top performing keywords to attract international attention, in domain names, URLs and within the content of your website itself. Adapt. Understand your target market. Optimize. Conclusion.
CREATIVE RAMBLINGS | WEDNESDAY, DECEMBER 26, 2012
[Social Media] Guest post: The Lollipop Man Technique – Helping people across the street and onto your website
Guest post: The Lollipop Man Technique – Helping people across the street and onto your website was written by Cendrine Marrouat for her social media blog, Creative Ramblings. The following is a guest post by Ben Austin. His bio is at the end of the article. When was the last time you logged into your analytics and checked your website rankings? Once you start seeing good results it means you can start attempting to make some money. I’d like to see you try [.] Guest Posts Ben Austin build a website search engine optimization Web search engine
JUSTIN LEVY | SUNDAY, JUNE 3, 2012
[Social Media] 12 Ways to Improve Focus
Add that to the never ending abundance of information from blog posts to tweets to status updates to magazines, books and other forms of media and you can quickly start to feel like we’re drowning. “Draft new social media strategy” is not a task, it’s a project. We’re all incredibly busy these days trying to balance an endless list of demands on our time. Every day it seems as though we’re saying “yes” to another personal or professional project while jotting down another idea that we hope to pursue someday. Turn up the music!
SOCIALNOMICS | FRIDAY, SEPTEMBER 27, 2013
[Social Media] Jimmy John’s: Serving up Freaky Fast Tweets
In this post, I am explaining how Jimmy John’s is modeling the way in the ‘Social Care’ and ‘Digital Voice’ categories, and how you can start implementing their strategies with your customers. The screen capture below represents a model Twitter account with a strong digital voice providing unparalleled social care: Jimmy John’s has decided to go “all-in” with social media. Well, their motto to make and deliver your sandwich #FreakyFast in a record breaking time, also matches their social media strategy. Social Care. 1.
VIPER CHILL | MONDAY, JUNE 21, 2010
[Social Media] Getting Mass Traffic from StumbleUpon: A Definitive Guide
You are here: ViperChill » Social Media » Getting Mass Traffic from StumbleUpon: A Definitive Guide Getting Mass Traffic from StumbleUpon: A Definitive Guide Written by Glen, this post has 83 Comments Many bloggers end up having a love-hate relationship with StumbleUpon. Here are some examples of popular avatars in the social media space: It is up to you whether you want to use an ‘avatar’ style picture like this or a picture of your face. really appreciate this post, because I’m ready to add a new social media outlet to my marketing mix.
SPIN SUCKS | TUESDAY, MARCH 3, 2015
[Social Media] How to Pitch Editors Perfectly Every Time
BuzzStream partnered with Fractl to analyze the recent articles and social media accounts of top-tier editors from 11 verticals to uncover the different personality types you’ll encounter when pitching. Entertainment Editors Entertainment editors want original research on current celebrity trends with high social potential. Comments By: Pitching Editors | Arment Dietrich by Pitching Editors | Arment Dietrich Related Stories Media Relations Done Well: Ten Ways to Personalize Sponsored Comments: Is the Web About to Get Uglier?
GAURAVONOMICS | SUNDAY, NOVEMBER 7, 2010
[Social Media] The Power of Pull: From Passion to Potential
If you read only one book about how the social web is changing individuals and institutions in the 21st century, read ‘ The Power of Pull ‘, by John Hagel, John Seely Brown, and Lang Davison. Once again, if you read only one book about how the social web is changing individuals and institutions in the 21st century, read ‘ The Power of Pull ‘ If you would like to interview me for a story or invite me to speak at a conference , please e-mail me at firstname.lastname@example.org , call me at +91-9999856940, or connect with me on Twitter. Share this on del.icio.us.
SMALL BUSINESS MAVERICKS | MONDAY, FEBRUARY 4, 2013
[Social Media] Can Local Marketing Trend Online?
It’s not hard to see why the Super Bowl is a trending topic on any social media. Social media – you can still share your content with friends and fans on all the social media sites. The top trending topic on Google+ this morning is #SuperBowl. The same topic is also trending on Twitter. It’s one of the most watched events on TV every year. And there is a game people play where they judge the best and the worst Super Bowl commercials. Then there’s the half time show. We won’t even talk about that. How do you do that?
BILL HARTZER | TUESDAY, APRIL 22, 2014
[Social Media] 12 Speakers You Shouldn’t Miss at Pubcon SFIMA 2014
Tomorrow’s SEO Today – Social Search and Beyond – As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow. I’m speaking in this session with Mindy Weinstein, the SEO Manager and Trainer at Bruce Clay, Inc. David Szetela – Owner and CEO, FMB Media.
TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 1, 2012
[Social Media] Are You Listening?
One of the first rules of social media is to listen. Jay points out that in social conversations, very rarely does your company name or trade names come up in conversation. Marketing Tips Social Marketing incorporate seo in social listening jay baer social medai monitoringMost of us get that when it comes to our outward activities and from groups that you belong to. But when it comes to listening to what people are saying about us, are we doing a good job? Jay Baer thinks we all could do better. Anything that revolves around your category.
KYLE LACY | WEDNESDAY, FEBRUARY 2, 2011
[Social Media] Facebook Causes and Social Awareness
Twitter allows us to embed a link on our tweets so our followers can be directed to a petition for gun control or saving an historic small town courthouse. No matter the cause, the public’s awareness has most certainly increased with the boom of social media. The ease of access to information we as voters, citizens, and students now have thanks to social media is phenomenal. Have you ever received one of those Facebook “Cause” requests? Did you accept it? This is one of the few I have ever accepted. Who knows? We might even form an opinion.
LOUIS GRAY | WEDNESDAY, APRIL 20, 2011
[Social Media] Seesmic for Android Brings Shortcut Array for Fast Actions
One of the initial attractions for me to the Android platform was the flexibility of the home screens, which don't have to just feature applications in a monotonous 4 by 4 grid, but also the option to have widgets with live streaming content from social media and news sites and shortcuts to actions within applications. Social media powerhouse Seesmic is introducing an upgrade to its popular app today that fully leverages this capability - bringing all aspects of the product to the front of your device. In version 1.7, Seesmic Twitter android
TAYLOR MAREK | THURSDAY, AUGUST 20, 2009
[Social Media] #100: What are Assets, Leslie Freebie, and Should I update to.
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me #100: What are Assets, Leslie Freebie, and Should I update to Windows 7 August 20, 2009 by Taylor Marek Special “Before College Edition with Triple Digits! taylormarek me on Twitter Facebook: [link] Taylor is a 21 year old New Media Visionary on a Journey to change the World. Sponsored by GoToMeeting, try it FREE for 30 days: [link] Yes, The podcast has finally hit 100 episodes! Finances : What are Assets? Best explanation I heard? Thanks!
SMALL BUSINESS MAVERICKS | WEDNESDAY, NOVEMBER 26, 2014
[Social Media] “Think Like A User” And Other Semantic Search Suggestions
Don’t forget social media — consistently offer information and answers. Unless you have been ignoring the world of SEO, you have an idea about semantic search. think it’s exciting to see how the focus in marketing is coming back around to the humanity of connections rather than the mechanics of coding, although you still need both. The two are getting blended in semantic search. Dozen Things To Do. In the article Ian Harris wrote for Search Engine Journal, he suggests 12 things you should be doing right now for semantic search. search engines semantic search SE
WRITTENT BLOG | WEDNESDAY, OCTOBER 29, 2014
[Social Media] Anatomy of a Perfect Blog Post
“Racy” and provocative headlines stand out in social media and in search engine results, powering up your ability to capture more first-time visitors to your website. Requesting that readers share the blog on social media. What is the secret behind the perfect blog post? Is it the formatting, the research, the editing, the optimization, or the images? The answer is yes. Yes, to all of those things. There’s quite a few factors that go into exceptional content marketing. Failing to perform any of these areas well can limit your blog’s success.
GRANDMA MARY SHOW | THURSDAY, OCTOBER 7, 2010
[Social Media] Facebook Success Summit Review
Home Consulting Products and Workshops Boulder Social Media Training How To Use Twitter To Grow Your Business How to Use Facebook to Grow Your Business Sink or Swim Webinar Facebook Tutorial Twitter Tutorial About Grandma Mary Contact me Subscribe Facebook Success Summit Review – Mari Smith October 7, 2010 I’m currently attending the Facebook Success Summit and it’s been fantastic so far. want to pass along some of the fabulous nuggets of wisdom shared during these online sessions. Who doesn’t want profits? Don’t forget the value! and 1 p.m.
WAXING UNLYRICAL | TUESDAY, DECEMBER 28, 2010
[Social Media] How Reading Fairy Tales Can Improve Public Relations
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? If you are looking for ways to energize your public relations and social media efforts in the new year, you might want to re-read a fairy tale. Sign up post-haste! ), you’ll remember I profiled Dan Gordon and his use of social media. If anyone knows how to tell a story through social media, you do.
TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 29, 2012
[Social Media] How Do You Share Content If You Don’t Have a Blog?
Jeffrey Cohen had an interesting post on socialmediab2b.com, 6 Ways to Create and Share B2B Social Media Content Without a Blog that I found to be interesting. You can house great content on your website and use links in social networks to bring them your info. Post on your YouTube channel and share a link on social sites. Marketing Tips Marketing Tools Social Marketing content sharing how to share content without a blog jeffrey cohen socialmediab2b.comDoing a blog is a major commitment and lots of us haven’t pulled the trigger for just that reason.
ARI HERZOG | WEDNESDAY, APRIL 15, 2015
[Social Media] Be Wary of Absent Ties
Someone like Danny Brown – who I never met but know fairly well through his social media activities and our reciprocal online communication – is a weak tie. Related Stories Why I Want Weak Ties Strategies and Tips on Social Media Marketing How to Be Productive on Facebook. …in some places. Mathematical sociology suggests there are three types of interpersonal connections. Strong ties are people who live, work, or play with you. These could be former classmates, ex-coworkers, old flames. still do. What about absent ties, though? Thanks for reading.
ONLINE COMMUNITY STRATEGIST | MONDAY, NOVEMBER 22, 2010
[Social Media] An early New Year’s resolution for brands confused about the definition of community
Tags: Community Engagement online communities social media 2011
JACOB MORGAN | WEDNESDAY, JANUARY 26, 2011
[Social Media] Social Business Advisor Ranked as Top 20 CRM Blog for 2010 !
I’ve been toying around with a few different names for this blog, it’s been called “Social Media Globetrotter for a while now because of my love for travel (and the travel blog section of the site). However, as of late I’ve changed the tagline to “Social Business Adviser to better reflect the content and the discussions that we have here. Now, onto the exciting news. Thanks again and I’m looking forward to an exciting 2011! Rants and Musings
SOCIALNOMICS | MONDAY, JANUARY 30, 2012
[Social Media] What Digital Legacy Are You Leaving Behind?
One of the problems when thinking about your digital death is that many websites, services, email providers and social media sites have neglected to figure it out and put in place, a standard death policy. The realization that many of us have so much of our business, financial and personal lives wrapped up in some website, service, bank, investment company or social media site, along with a large number of personal photos and videos -should give us reason to pause. You can see the What Happens Online When You Die Infographic here. Video
KOKA SEXTON | THURSDAY, JANUARY 8, 2009
[Social Media] Koka Sexton dot Com
Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Everything you ever need to know about Twitter I recently wrote about Twitter saying “Twitter is a free social networking and micro-blogging service that allows users to send “updates” (or “tweets”; text-based posts, up to 140 characters long) to the Twitter website, via short message service [SMS], instant messaging, or a third-party application such as Twitterrific. I thought I would put together a post for people to reference on everything you need to know about Twitter. Then you can choose to follow them or not.
MOBILEGROOVE | FRIDAY, JANUARY 28, 2011
[Social Media] Reports Reveal Hot Mobile Numbers; Facebook Phone Might Upset Mobile Marketing
Some of the leading wireless analysts issued reports this week, covering everything from revenue projected from the combination of mobile, social and loca l, to the size of the app business in 2011 and beyond. point that stands out: the mobile/social/local combo will explode in usage but generate little revenue because price drops will put smartphones in the hands of more consumers. Julie gave us the inside track on Forrester’s 2011 mobile trends. Put another way, it isn’t a question of either/or. It’s both. Apps and Web will coexist and marketers will adapt.
WWW.CHRISBROGAN.COM | SUNDAY, OCTOBER 31, 2010
[Social Media] How to Reach Out to Bloggers
As a former journalist who is now an hireSEO copywriter and social media marketer, these tips are very helpful. know how to pitch traditional media, but we're talking about a whole different ballgame here. friend on Twitter sent this my way, so timely… since I am reaching out to lots of bloggers presently to get some pick up on our social media tool. Much appreciated for those of us who are clueless with regards to social media methodology. For instance – Is the Social Media Release relevant? Lets dig in. Really.
WAXING UNLYRICAL | WEDNESDAY, AUGUST 25, 2010
[Social Media] Five Productivity Tools for PR Pros
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin. Plaxo: contacts, calendar and e-cards As a social network, I think Plaxo is pretty dismal, no matter how much it tries to Face-Twit-book-terify itself. You see, I’ve been there, done that. Silent Night The night was silent. Image: rubyblossom. Nice! 4.
DIGIGEN | MONDAY, MARCH 1, 2010
[Social Media] How to Maximise Google's Use of Facebook Fanpage Updates
For a while now, I have been talking about the use of Social Media Optimisation (SMO), and now this becomes particularly relevant given most companies starting point on social media is Facebook. Campaigns in social media should act as a quick volume driver, not the only thing you do. Digigen Strategy for Success: 1) Create a social media program, do away with the bits of digital debris that surround one-off campaigns. Dan on A New Focus on Social Business Strategy. So what does the change mean? great way of thinking.
TRADESMEN INSIGHTS | WEDNESDAY, MAY 19, 2010
[Social Media] Distributor Survey Shows Online Training from Manufacturers Helps.
How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? Reach Tradesmen Using a Social Media Map STAFDA Convention-Phoenix Category Cloud Marketing Tips Marketing Tools Marketing Trends Social Marketing Traditional Marketing Twitter Uncategorized Theme Contempt by Vault9. recent survey by BlueVolt indicates that distributors who are trained online recommend and sell more. take my survey [link].
SOCIALNOMICS | WEDNESDAY, NOVEMBER 10, 2010
[Social Media] Facebook data says you will get dumped 2 weeks before Christmas
Seeing how easy it was to compile this information from Data freely available on Facebook does have to make us wonder how many other people will be doing this in the future, and what other insights can we learn about our dating habits from other social media. Facebook has always been a window into relationships, however thanks to a study by David McCandless of data compiled from over 10,000 different statuses we now know the following: Most breakups happen after Valentines day. Breakups likely to happen 2 weeks before Xmas and on April fools day.
DANNY BROWN | TUESDAY, MARCH 24, 2015
[Social Media] You Cannot Change What You Do Not See
You Cannot Change What You Do Not See originally appeared on Danny Brown - there's more to life than social media - all rights reserved. Often, we change things based on what we see in front of us, or based on perceptions of what we feel is in front of us. It may be that our sales channels are bringing in less than 12 months ago; so we change the sales team or manager. Or, our customers are leaving in numbers that are scary; so we change the customer service team or manager. Just because we see something doesn’t mean we see everything. Take Nintendo, for example. The result?
MR. RYAN CONNORS | SATURDAY, JUNE 22, 2013
[Social Media] Why Direct Mail Marketing Still Has A Unique Role To Play
It’s a domain now domineered by the art of e-mail, social media and extensive search marketing. Within today’s marketing environment, we find ourselves far more closely aligned with the digital, rather than the physical. Certainly, while direct mail marketing isn’t extinct, it seems to have been very much consigned to the shadows in some quarters. Written by Mike Hall. But in a world which the sheer volume of electronic data that’s thrown our way is almost unrelenting in its consistency, why is it that we attribute such little emphasis on the physical? Image via Flickr.
MINDJUMPERS | WEDNESDAY, FEBRUARY 15, 2012
[Social Media] How Ford Fiesta Created Brand Engagement with Classic Tactics
However, a good understanding of social and great execution has created results worth sharing. Combining UX With Your Social Media Profiles. Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com. You can also connect with Christine on Twitter @christine_kbh. When Ford Fiesta decided to launch a new campaign, the aim was to draw attention and increase awareness about the new Fiesta.
FIREBELLY | TUESDAY, NOVEMBER 1, 2011
[Social Media] How Broadway uses Foursquare
And when I go, I want everyone in my social media world to know what I’m seeing, so I always take a minute before the curtain opens to check in via Foursquare. But for those who aren’t as motivated, the little gift is a great way to more social media users engaged on each show’s Foursquare accounts and connect them to other Foursquare users attending the same performances. Living in New York, I take every opportunity I can to go to Broadway shows. It really is one of the best parts of living in the city. Photo from GodspellBlog.com. Traveling Shows.
IDACONCPTS | THURSDAY, AUGUST 12, 2010
[Social Media] 4 Tips for Increasing PPC Conversion Rates
[This is a guest post from Selena Narayanasamy , Director of Social Media Outreach at BlueGlass Interactive, Inc. Follow her at @esvienne. ]. PPC, or pay-per-click advertising is a hugely successful concept (originally) from Google. Pay only when an interested visitor clicks on your ad. The system allows for an incredible amount of control compared to other advertising mediums, and can be tweaked to perfection (if you are willing to spend some time on it). – The biggest challenge of PPC marketing is to maximize ROI – and as such it has developed into a science.
GEOFF LIVINGSTON | TUESDAY, SEPTEMBER 25, 2012
[Social Media] Vulcan Marketing
Harvard Business Review recently published a great blog on the failure brought by over-focusing on data , specifically neglecting to embrace human emotion in marketing: “Desire and motivation are influenced by psychological, social, and cultural factors that require context and conversation in order to decode,” said authors Lara Lee and Daniel Sobol. Continuing a human experience was the great breakthrough of conversational social media marketing. Over-focusing on data dehumanizes practitioners, causing them to lose the lessons learned from the social era.
WAXING UNLYRICAL | MONDAY, NOVEMBER 1, 2010
[Social Media] Sticky PR Measurement: Are We There Yet?
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? The advent of digital and social media has made this challenge far more complex and vital than ever before. It is that measurement really isnt taught. I am not aware of any university that has a full course in PR/social media measurement or accountability. The second part is my take… with the exceedingly original sub-head, “My take. Probably quite often. You tell me.
SHIFT DIGITAL | MONDAY, DECEMBER 5, 2011
[Social Media] Why You Must Provide An Amazing Client Experience
I recently read an article titled Are You a Social Expressionista or an Alpha Trendsetter (great title right?) by Cynthia Boris and it included a chart about the online and offline communication activities of US female internet users, by identity segment, March 2011: What struck me about this chart was the percentage of women who tell others about brands they really enjoy. They also use social media to promote their business and they’ve grown from a one salon shop to all over North America. That’s a huge number! The salon was simple, clean and elegant. Tweet.
TAYLOR MAREK | TUESDAY, FEBRUARY 3, 2009
[Social Media] Obama's New Economic Plan
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Obama’s New Economic Plan February 3, 2009 by Taylor Marek I thought I would deviate a little from my regular postings to share some humor with you. Taylor is a 21 year old New Media Visionary on a Journey to change the World. Enjoy Here are the economic advisors of our time, these guys explain everything perfectly: (Abbott and Costello do it perfectly, don’t they?) What youve just read are some insights hes gleaned so far.
HARP SOCIAL | TUESDAY, APRIL 20, 2010
[Social Media] Directory Submissions for Backlinks: Tips n’ Tricks to Get Some Love from Google
Additionally, you can create social media accounts that link back to your website. The more that relevant websites link to your website, the better Google likes you. It is authority by association. Think of it this way: you have a LinkedIn profile and the more your colleagues/clients recommend you the better your professional standing. Similarly, when a website links to your website, Google considers it a recommendation or a vote of confidence and increases your ranking. The best way to get back-links is to create valuable content; create it and they will link!
DREW'S MARKETING MINUTE | WEDNESDAY, JULY 6, 2011
[Social Media] Just because you can…
How do you tell if your social media consultant is the real deal? At MMG , we’re often heard saying “just because you can, doesn’t mean you should. This applies to many things but it seems to come up most when we’re talking about design. Just because you can use 12 fonts on one piece doesn’t mean you should. Just because you can auto tweet every 5 minutes doesn’t mean you should. Just because you can make your logo spin and catch fire on your website doesn’t mean you should. Check out the short video demo. How about you? Are you ready?
SOCIALNOMICS | MONDAY, MARCH 4, 2013
[Social Media] Become More Social on Title Insurance
These days you can hear about any product, company, person, or fictional character on social media. Social media is a wonderful way to connect, educate, and expand your client base. Social Media Networks for Title Agencies. Social media is vastly widespread, from Google+ to Facebook to Twitter and onward. Using social media applications such as Twitter and Facebook are a good way to both educate those who are unaware what title insurance is, and to solicit business for your title agency. Socialnomics
BRASS TACK THINKING | TUESDAY, JULY 6, 2010
[Social Media] How Fast Company Confused Ego with Influence
link] The History of Influencer Theory on the Social Web | Geoff Livingston's Blog [.] have become a bit disillusioned with the entire 'industry' of social media and its various forms because there is so little high quality work being done. There are a few people I read all the time, but after a sour experience w/one so-called social media expert, I'm a little jaded. Regardless, Fast Company just got the attention of the entire Social Media world today so their level of influence just spiked off the charts. Or even reach. Thanks.
SMALL BUSINESS MAVERICKS | FRIDAY, APRIL 5, 2013
[Social Media] Host A Hangout-On-Air
And, just like all YouTube videos, you can embed it on your website and share it on all of your social media profiles. One of the fascinating things about Google+ that few people are aware of but that is a powerful tool for business is Google+’s Hangouts-on-Air. I’ve written about Google+ Hangouts before. But did you know you can host a Hangout and record it live on YouTube? If you have a YouTube channel, this is a golden opportunity. You can reach all of your YouTube channel subscribers with one live video feed that you can also embed on your own website.