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  • ARI HERZOG  |  SUNDAY, AUGUST 28, 2011
    [Social Media] Questioning Why I Still Use Twitter
    Shonali expands: Whether you’re using social media for personal reasons or business, there’s nothing like carefully nurturing relationships, especially those that start with an @. Their tweets range from nonprofit communications to public administration to social media marketing. Ari Herzog provides social media marketing and editorial services to the nonprofit and public sectors. Media Musings Facebook LinkedIn networking TwitterPhoto by darnok. Bill Dorman and Shonali Burke probe into the efforts of friendship and internet relations. find the.
  • SOCIALFISH  |  FRIDAY, SEPTEMBER 14, 2012
    [Social Media] Your Big Brains Can Raise Awareness of Your Organization, Part 1 of 2.
    One of the tips you always see or hear or read about when it comes to becoming more active in social media is ‘become an industry resource/thought leader/trusted by showing expertise’ There are a couple of ways to do this as an organization or as an individual. This is a great optimization post from social media enthusiast and popular blogger, Kristi Hines. In the post, she also tells you how to optimize 7 other important social profiles. Implementation Social, In TheoryHow’d I do? ” but because it has fantastic SEO value.
  • DIGIGEN  |  MONDAY, MARCH 1, 2010
    [Social Media] Four Reasons Why Turkey Could Be the Next Big Digital Player
    Plus there should be an election in 2012) 3) Politics and Media: Media has played a massively important role in Turkish culture, with a vast majority of the 77m population seeking handheld old style newspapers. Yet, Prime Minister Recep Tayyip Erdogan has waged war on the papers that he sees to undermine his seat of power. (It has already seen the removal of one of the long-standing Chief Editors and Founders of Turkish media powers: Aydin Dogan. Dan on A New Focus on Social Business Strategy. In 2006 there were 49.7m users, driven mainly by the youth culture. Sorry.
  • SOCIALFISH  |  FRIDAY, MARCH 11, 2011
    [Social Media] Forget SxSW – #Ideas11 and #11NTC FTW!
    The Good, the Bad, and the Ugly of Facilitating Social Media Policy. Learn what made one organization realize the time had finally come to develop an all encompassing social media policy, how they navigated the potholes along the way and why they enlisted outside help. After attending the session walk away with a deeper understanding of the trials and tribulations, lessons learned, and an outline of facilitated process, and why it was worth the pain to develop a social media policy. Forget SxSW – who needs to kill all those brain cells anyway?
  • DREW'S MARKETING MINUTE  |  TUESDAY, APRIL 5, 2011
    [Social Media] 3 blogging tools worth exploring
    What social media tools are a must for business? A BackTweets’ email (click to see full size). BackTweets.com. This handy tool ( www.backtweets.com ) tracks any and all tweets that drive back to your blog, whether they mention you, your blog’s name or even your URL. That’s right — if they use a shortened URL, you’ll still get the info. I’ve subscribed by e-mail (it was free) so that every day, I get a simple report that shows all the tweets that drove people to my blog.  I get a better sense of what topics draw more attention and sharing.
  • ENGAGE  |  MONDAY, JULY 7, 2014
    [Social Media] This Week in Content: A Content Marketing Refresh
    Social Media Marketing and Content Marketing: What’s The Difference? friendly reminder that it really all boils down to objectives and strategy, this article makes a clear distinction between Social Media Marketing and Content Marketing while making a case for how the two can be mutually beneficial. 5. Social Media Today. If you haven’t bought into the age of mobile marketing yet, climb out from under your rocks and take a quick read of this article from Social Media Today covering the seven reasons you may want to reconsider. Inquisitr.
  • GEOFF LIVINGSTON  |  TUESDAY, OCTOBER 16, 2012
    [Social Media] Creative Destruction in Marketing
    Schumpeter’s economic theory of creative destruction means more now as we seek to apply norms and rules to all that is social and the way we interact. Without creativity, we cannot differentiate from the machine of automated digital communications and me, too approaches to search, social and content. It flies in the face of the social media purist’s beliefs about how it should be done, from automation to semi-private blogger gatherings. Image by Lost Star. The movement towards data-driven marketing makes creativity the most important asset they can offer.
  • DIVA MARKETING BLOG  |  WEDNESDAY, OCTOBER 5, 2011
    [Social Media] Go Behind The Numbers To Determine Success
    Her focus is to manage social media for one of the non profit's community education programs. However, In this case, there is a huge disconnect and lack of understanding of social media from my friend's boss and the funding source. Perhaps Back in the Mad Men advertising days broadcast media success was about the reach and numbers. Then came social media. However, with social media came something else. Segment as much as possible within limits of the social network platform. How do you determine business success? Just asking.
  • TRENDS SPOTTING  |  TUESDAY, JANUARY 13, 2009
    [Social Media] 2009 IT and Tech Predictions: TrendsSpotting Publishes Influencers Predictions Issue 5
    Social Media Trends 2009 From TrendsSpotting. TrendsSpotting has collected Influencers Predictions on Tech and IT trends for 2009. Read what’s ahead for Google, Microsoft, Apple and Yahoo, review forecasts concerning technology and gadgets (we’ve been waiting for trend reports coming from CES 2009), IT, and Green Technology – all considering the economic crisis implications. Influencers On IT & Tech 2009 Trends Predictions, By Trendsspotting. View SlideShare presentation or Upload your own. tags: green gadgets ). Trends Review 2007 From TrendsSpotting.
  • WRITTENT BLOG  |  MONDAY, MAY 20, 2013
    [Social Media] 7 Best Newsletter Builders for Creating Great Newsletters
    Social media and Google Analytics integration. A/B testing. Social media and Google Analytics integration. Powerful reporting on ROI, autoresponders, social activity, and more. Social media and Google Analytics integration. Social media, Google Analytics, and hundreds more integrations. Like other forms of content marketing, email marketing can be a very powerful tool for boosting engagement and generating leads. But sending plain text emails from your Gmail account just doesn’t cut it for businesses. Mailchimp. Spam checker.
  • CREATIVE RAMBLINGS  |  TUESDAY, SEPTEMBER 18, 2012
    [Social Media] Yes, ideas can be re-used
    Yes, ideas can be re-used was written by Cendrine Marrouat for her social media blog, Creative Ramblings. The most creative people rarely reinvent the wheel. Instead, they take ideas, observe how successfully others have implemented them, and then tweak things accordingly. With that said, efficient tweaking requires knowledge of your audience. Things are so much easier when you actually know who you are talking to. Yes, ideas can be re-used was written [.] Branding Ramblings Reinventing the wheel
  • CREATIVE RAMBLINGS  |  MONDAY, SEPTEMBER 3, 2012
    [Social Media] 5 great articles you may have missed (August 27- September 2, 2012)
    Simple Ways to Stop Smothering Your Social Media Soul by Krissy Brady (Social Caffeine) As if your life depended on it by Seth Godin (Seth’s Blog) Content Marketing: It’s a Marathon, Not a Sprint by Rachel Parker (Internet Billboards) [.] 5 great articles you may have missed (August 27- September 2, 2012) was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Here is a roundup of my favorite articles for August 27 – September 2, 2012. Great Resources Miscellaneous best articles of the week
  • GEOFF LIVINGSTON  |  TUESDAY, DECEMBER 18, 2012
    [Social Media] Repurpose Traditional Media for Digital Environments
    Many brands struggle to integrate traditional media with interactive environments. In particular, social media can challenge entrepreneurs and marketers. Here are three easy tips to repurpose traditional media for digital environments: 1) Take Photos in Physical Locations. You can use a photo sharing service like Instagram and cross post across major social networks like Twitter and Facebook. Do you have suggestions to bridge traditional to integrated media? Marketing ad annual report integrate Location logo marketing online photos social stories
  • TWIST IMAGE  |  SUNDAY, NOVEMBER 11, 2012
    [Social Media] Living In The Social Era
    Most recently, she published a new book, 11 Rules For Creating Value In The Social Era , and it's a fantastic read. In this episode, we discuss her new book and other insights about social media, social business and the future of making money. online social network. social media. Tags: 11 rules for creating value in the social era. She is an author ( The New How ), a corporate director and a great speaker on business and innovation. Enjoy the conversation. advertising podcast. blogging. brand. business book. david usher. digital marketing.
  • GAURAVONOMICS  |  MONDAY, OCTOBER 4, 2010
    [Social Media] Social Squared, Sharism and Micro-Philanthropy Platforms in India.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Upcoming Talk: The Social Squared Manifesto at Salesonomics 2010 Mauritius Foursquare: From Location-Based Check-in App to Reputation System For the Real World » Social Squared, Sharism and Micro-Philanthropy Platforms in India and China Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What do you think? Lets talk.
  • TWITIP  |  MONDAY, FEBRUARY 15, 2010
    [Social Media] Start Dating your Twitter Followers – Back to the Basics of.
    Social media, perhaps? It’s quite amazing how people stray away from the fact that you need to always be building relationships, especially in social media. If you put good work and value into it, you will develop a bond with the other person in social media. Together we can change the way marketers and businesses use Twitter and social media as a whole. and mixed marketing communications firm based in Southwest Florida. The same can be said about businesses and their relationships with consumers and how you communicate with them.
  • JACOB MORGAN  |  THURSDAY, JUNE 24, 2010
    [Social Media] Who is the Social Customer?
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Who is the Social Customer? View Comments June 24th, 2010 You might have heard that Social CRM is all around developing strategies around the “social customer&#.  But, what exactly is a social customer and what do brands need to know about interacting with her?  Rushing into social computing initiatives without clearly defined benefits for both the company and the customer will be the biggest cause of failure.&# ALL RIGHTS RESERVED.
  • WAXING UNLYRICAL  |  FRIDAY, MAY 13, 2011
    [Social Media] Smear Tactics: Great for BBQ, but PR? Not So Much
    Here’s what The Daily Beast had to say about this, as they call it, “skirmish&# : “At issue in this latest skirmish is a Google tool called Social Circle, which lets people with Gmail accounts see information not only about their friends but also about the friends of their friends, which Google calls ‘secondary connections.’ He does social media management for @ KimberMedia and teaches for @ bgckids. I remember the foul quite clearly. Though I’m not sure those are even legal to give in 8 th Grade boys’ “B&# team basketball.
  • CONVERSTATIONS  |  MONDAY, JUNE 2, 2014
    [Social Media] Preventative Maintenance is Good Practice
    Along with your inventory audits, a content audit of your website or a profile audit of you social media profiles is a smart practice of your online properties. A crew outside my office recently came by and did some caulking, tweaking, and general fixing-up outside. They’d been working around the building for several days. When I asked one of them if this was planned maintenance or condition-based maintenance, he answered, “Both.” ” Preventative Maintenance is the kind of work done prior to something breaking. Consider leaving a comment! Small Business
  • KOKA SEXTON  |  WEDNESDAY, FEBRUARY 5, 2014
    [Social Media] #LinkedIn GSK2014 was a Blast
    We have a truly passionate group of people evangilizing social selling to the world. The event was closed out with some breakout sessions. I was in the Global Enterprise Marketing session where the keynote was done by Brian Solis one of the people I highly respect in the space of social business thought leadership. wasn’t expecting it but I won an award for Marketing Innovation for the work I have done building social marketing at LinkedIn. I was actually in shock when I realized I was getting the award. Finally met some of my LinkedIn social media buddies.
  • JEFF KORHAN  |  WEDNESDAY, AUGUST 18, 2010
    [Social Media] Locate Your Friends with Facebook Places - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « A Social Media Friendly Small Business File Tagging System | Main | Thank You Small Business Readers » August 18, 2010 Locate Your Friends with Facebook Places The new Facebook Places location-tagging feature that is due to launch any day now is sure to reignite the privacy debate. QR Codes for a Good Cause How to Encourage Social Media Sharing Training Your Mind The Dalai Lama and Business Actions that Engage Jeff Korhan Powered by TypePad
  • KIKOLANI  |  FRIDAY, FEBRUARY 17, 2012
    [Social Media] Fetching Friday – Resources Mashup & HDR Skies
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The 100 Blogs You Need In Your Life – 100 blogs on entrepreneurship, blogging, Internet marketing, social media, SEO, niche sites, freelancing, affiliate marketing, and other topics to help you achieve the goal of leaving work behind. Social Media / Social Networking. So how do you get people to share you content across the social web? The Resources Mashup. Freelancing.
  • CONVINCE & CONVERT  |  MONDAY, JUNE 13, 2011
    [Social Media] How to Market to People Not Like You
    found a lot of social media corollaries in this book, especially the sections about companies having to be operationally ready to address new markets. The discussion around corporate culture and its importance in market expansion was especially relevant. A key theme that is dead-on with social media is the notion that consumers want to do business where they feel welcomed and comfortable. Book Reviews Integrated Marketing and Media Video Blogs Hispanic Marketing How to Market to People Not Like You Kelly McDonald video posts
  • MY CREATIVE TEAM THINKING  |  TUESDAY, AUGUST 9, 2011
    [Social Media] Bad Marketer, Naughty Marketer
    But now I was angry and pledged to deliver a SMBS (social media bitch slap) on the off-chance it occurred again. I’ve been in marketing communications since shortly after the earth cooled and I have seen a lot of poorly conceived advertising and marketing programs. But in today’s unstable market, I’m seeing some unstable marketing, too. For instance, about a month ago, I received a sort of desperate sounding note from a mortgage consultant that I didn’t know. So, even though he says he can reduce my monthly payment, why should I believe him? Guess what?
  • DANNY BROWN  |  MONDAY, OCTOBER 18, 2010
    [Social Media] Service Shouldn’t Be a Dirty Word
    Even social media isn’t immune to this malaise – look at the thousands of unhappy Facebook users when the company changes its front-end without asking users what they thought first? Years ago, I led a customer service team for a well-known telecommunications company in the UK. Despite its size, one thing that was always drummed into us was that no matter what the problem, have empathy with the customer and acknowledge that any verbal attacks are aimed at the company, not us. It did the trick. We knew that our company wasn’t perfect – which one is? Again, it worked.
  • THE RELATIONSHIP ECONOMY  |  WEDNESDAY, JANUARY 25, 2012
    [Social Media] Brands Pretending To Be Human
    Social media has fueled a race for humans being chased by clones. Brands are pretending to be human by using social media to personalize their brand message. Because of the rise of social media by millions of consumers where users go, marketers will follow. But can a brand become human using social media? They use tricks and gimmicks distributed through social media channels trying to attract and trap humans into spending. Social Media Fuels The Chase. We pretended to be whatever our imagination wanted us to be.
  • WRITTENT BLOG  |  WEDNESDAY, MAY 1, 2013
    [Social Media] 14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
    That’s because the mix of lengths and media creates a better user experience and is more likely to be useful to searchers. Media. Search engines depend more and more on social signals to deliver high-quality results to searchers, and visitors want to see social proof to determine if your blog is worth their time. This means you absolutely must share your blog posts on social media and make it easy for visitors to share. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either. Publish Regularly. Length. meta data.
  • IDACONCPTS  |  SUNDAY, AUGUST 26, 2012
    [Social Media] How to Maximize Profits as a Small Business
    If paying hundreds of dollars for social media marketing has resulted in additional customers for your business, then this may be a wise expense to keep allocated in the budget. 2. As a small business, there are ways that you can consciously maximize profits in order to reach your business’s greatest success and highest potential. When you are conscious of spending habits, you can reach the same soaring success entrepreneurs like  Charles Phillips, Oracle leader  have reached in the platform of business relations. Review all of the expenses of your company. Takeaway.
  • IDACONCPTS  |  SUNDAY, AUGUST 26, 2012
    [Social Media] How to Maximize Profits as a Small Business
    If paying hundreds of dollars for social media marketing has resulted in additional customers for your business, then this may be a wise expense to keep allocated in the budget. 2. As a small business, there are ways that you can consciously maximize profits in order to reach your business’s greatest success and highest potential. When you are conscious of spending habits, you can reach the same soaring success entrepreneurs like  Charles Phillips, Oracle leader  have reached in the platform of business relations. Review all of the expenses of your company. Takeaway.
  • ENGAGE  |  TUESDAY, MARCH 15, 2011
    [Social Media] What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t
    Don’t bother with a company blog when you can build just as much traction on Facebook, Twitter, YouTube, and other social media outlets. Sure, their sites are also dotted with social media icons, but priority #1 is on getting someone to hand over their coveted contact information. Think about it: our daily activity has oscillated a lot over the past 5 years when it comes to how active we are on any given social platform. I f you want to have one of the most-read blogs in all of content marketing, the formula is actually pretty simple. All you have to do?
  • ALMOST SAVVY  |  THURSDAY, MAY 7, 2009
    [Social Media] Students and Graduates: Got LinkedIn?
    Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Got LinkedIn? twitter organize spam Students technology trust Twitter Proud to be featured on Social Media Informer The what and why How can I help you leverage social media and networking for your business or career?
  • CREATIVE RAMBLINGS  |  TUESDAY, JANUARY 8, 2013
    [Social Media] Guest post: Learning the Ropes: Perspectives from an SEO newbie
    Guest post: Learning the Ropes: Perspectives from an SEO newbie was written by Cendrine Marrouat for her social media blog, Creative Ramblings. The following is a guest post by Ellie Sans. For more information on Ellie, scroll down the article. As a newcomer to digital marketing I was amazed at the amount of information available on the subject of SEO. The number of blogs, forums, business and tool sites offering advice is huge, so it’s not hard [.] Guest Posts Tips Marty Weintraub Rand Fishkin search engine optimization SEO
  • WAXING UNLYRICAL  |  THURSDAY, MAY 3, 2012
    [Social Media] The Importance of Now
    With more than 16 years of communications experience, Narciso Tovar is a principal of Big Noise Communications , a PR + Social Media agency that runs on Method + Moxie.  He is both a teacher & student in external communications and social media, serving as a mentor and sponge as new ideas are developed, and shares his thoughts on Method + Moxie.  And then it happened. I saw a five-piece band from Indiana with remarkable showmanship, matching outfits, fun (to me) hair and one of the catchiest tunes I had heard in my “long” five years of age. Dance.
  • THE RELATIONSHIP ECONOMY  |  SATURDAY, JULY 17, 2010
    [Social Media] Tangential Innovation Communities
    In an earlier article (Cluster Funk) I argued that Industrial clusters can lead to stagnation, vulnerability to external shocks, and the erosion of social capital. The system is naturally diversified and inoculated against stagnation, shocks and silos; if one industry encounters hardship, people and capacity can shift easily to another industry preserving knowledge and expanding social networking benefit while the damaged industry heals or dies off. Corporations may not like this idea, but social networks should. Make it up as you go along. Why compete when you can collude?
  • SOSHABLE  |  THURSDAY, SEPTEMBER 8, 2011
    [Social Media] Klout Hits 100 Million Scores. Now When Is Google Going to Buy Them?
    There are dozens of quality indexes of social media influence out there, but Klout has separated itself out as the leader over the last year. Those people who are ordinary in every way other than that their messages and content are amplified through social media – those are the people that many businesses want to reach. The real goal is to take their relatively-accurate social media influence algorithm and database of information and sell it. Social Influence google klout social influenceIt makes sense. That big fish will be Google.
  • TWIST IMAGE  |  WEDNESDAY, OCTOBER 17, 2012
    [Social Media] The Perfect Marketing Strategy That Fell Out Of The Sky.
    We created a vision of an online channel/community (video, audio, blogs and more) that would extend the Red Bull brand into a media entity. They were already skimming in the ocean of leveraging content coupled with social media, but they had yet to deep dive into it. This isn't about how YouTube delivered an experience that would only be reported on by traditional television after the fact, but how the engines of all media - when done properly - can produce a perfect storm. Brand as media channel. Media pundits are harping too much on Red Bull Stratos.
  • CONVERSIONATION  |  TUESDAY, MAY 15, 2012
    [Social Media] The Power of Powerlessness: Let Go and Put the Customer First
    ” With the advent of social media, each consumer became a ‘media transmitter’, Jan says. They don’t need brands or governments and other social ecosystems and institutions to do so anymore. Sales and marketing have always been about social interaction The trick is to find power within this factual powerlessness. Selling (and marketing), Jan says, was always fundamentally a process of social interaction. Social marketing is a process whereby marketers listen and create spheres of interests, needs and expectations, Jan continues.
  • DANNY BROWN  |  THURSDAY, MAY 22, 2014
    [Social Media] The Power of Glamour and the Upsell of Dreams
    The Power of Glamour and the Upsell of Dreams originally appeared on Danny Brown - Award-Winning Social Media Marketing and Influence Marketing Blog - all rights reserved. In an article from TIME magazine last year, Virginia Postrel writes about  The Twisted Allure of Jihadi Glory. While it features the outcry over the Rolling Stone cover featuring Boston bomber Dzokhar Tsarnaev, it poses a bigger picture question on the power of glamourization. Asked about what motivates suicide bombers, Rushdie’s answer is illuminating: Terror is glamour – not only, but also.
  • FIREBELLY  |  WEDNESDAY, DECEMBER 4, 2013
    [Social Media] Upcoming Public Relations Trends For 2014
    More and more social audiences are driving the visibility of company messaging. This means traditional media pitching methods are not going to be as effective and PR professionals will need to be creating different types of content that can be shared across all of these social media platforms. You will continue to find yourself pitching influencers and bloggers rather than traditional media reporters. The year 2014 will bring about some new trends in all facets of business, but public relations in particular will continue to see rapid changes. link].
  • IDACONCPTS  |  TUESDAY, JUNE 14, 2011
    [Social Media] Linking Up on LinkedIn
    She works at Media Needle, a social media/word-of-mouth marketing agency based out of Los Angeles.]. Launched in 2003, LinkedIn is a business-related social networking site. Primarily, remember that groups on LinkedIn, much like on Facebook or other social networking sites, thrive off of discussion. [Tina Safi blogs weekly at [link]. Mainly used for professional networking, the company reported more than 100 million registered users as of March 2011. With last month’s LinkedIn stock market launch the company is more talked about than ever.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 11, 2010
    [Social Media] 3 Facebook Tips to Protect Your Privacy
    Facebook, one of the fastest growing social networks, has become one of the fastest growing forums for embarrassing photos, awkward wall posts and uncomfortable sharing. If you can’t avoid that, at least make yourself aware of the settings available on all social sites to protect your privacy. This entry was posted on Thursday, March 11th, 2010 at 9:00 am and is filed under Marketing Tips , Social Marketing. How Do You Measure Social Media Success? Would you show your boss those pictures from last weekend or your opinion about the new office policy ? Thanks.
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, FEBRUARY 3, 2011
    [Social Media] When Everyone has a Coupon, They Will Innovate
    Coupled with social media, a coupon can be leveraged to influence the behavior of whole communities in extraordinary ways.   The ability to manipulate coupon values is tantamount to the ability to manipulate the value of money itself. Ownership is a cornerstone of all forms of Capitalism, including Social Capitalism. This will be the convergent force that strengthens community ties and introduces huge opportunities for social entrepreneurs to create new value. This influence is what makes a discount coupon very powerful and extremely valuable. The Domino Effect.
  • KYLE LACY  |  MONDAY, NOVEMBER 22, 2010
    [Social Media] Why Are You Terrible at Marketing?
    There are no links associated with social media on any of the coupons. I need to rant. picked up a local magazine while hanging out in a store yesterday… It had a ton of different advertisers within the local magazine. You know… the new restaurant, local business, or car garage that has a sale… a ton of coupons from local businesses…spreading their message and products across the city. There is only one problem with the hundred (or so) ads/coupons in the magazine and newspaper… and even billboards. Any ideas?
  • STEPHEN P SMITH  |  THURSDAY, FEBRUARY 16, 2012
    [Social Media] A Look at the Future of Publishing, from 2003
    The Weekly Letter covers topics such as: How you can use Social Media today to get more business. From Steven Pressfield What It Takes: Last Year’s Model. friend of mine is a business consultant. damn good one too. About ten years ago we went out for a couple of beers so that he could ask me my opinions about the state of the book publishing business. He wanted to know where I thought it was heading. What global strategic initiatives would I recommend he investigate for a “blue sky” presentation he was putting together? It was 2003. Read the whole article. Think about that.
  • KYLE LACY  |  MONDAY, SEPTEMBER 12, 2011
    [Social Media] An Interview with Klout. Do You Love It or Hate It?
    Klout believes influence can be measured, “by one’s ability to drive action,” on social networks. Randy: Considering Klout relies wholly on social media presence, and doesn’t measure other Internet influence, what would you say to those who believe determining influence by this method alone is baloney? Megan Berry, Marketing Manager for Klout – “the standard for influence ,” kindly agreed to answer a few questions, which are included in this post. But first, I should explain — I use Klout. I’m an advocate, which doesn’t mean I agree with everything they do. non-topics?
  • TWIST IMAGE  |  THURSDAY, MAY 29, 2014
    [Social Media] Can Products And Services Be More Social Than Humans?
    One could argue that social media - for all of its wonders - has created a new breed of marketer. His latest venture is Sprinklr , a company focused on the next evolution of social media by helping big brands get social at scale. He hopes, in time, that the tools he can provide to brands - that helps them manage the social experience - will be able to go even further. This concept of "further" is the fascinating next-stage of context: pre-emptive social signals. social at scale. social experience. social media.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, APRIL 17, 2011
    [Social Media] Are You A Business Or A Media Company?
    He says you should do four things to reach your audience : Communicate through traditional media (and I would add, especially if you are marketing locally) Use Digital New Media (a euphemism for online news sources) Develop your own media platforms Spread your content through social media If you follow that advice, then that would make your business a media company – and I say, what’s wrong with that? media company. We’ve talked about social media so much that I think you know how I feel about that.
  • ENGAGE  |  THURSDAY, APRIL 7, 2011
    [Social Media] 10 Rules for Real Life Social Networking
    image: roach-family ] Related articles How to Ineffectively Network Online (hubspot.com) Why Hide your Social Media Presence? Social Media Friends … with Benefits 3 Simple Social Media Lessons from the Bronx Zoo Cobra. Content Distribution Building Community Business Business card Business networking Facebook Hashable LinkedIn relationships Social network TwitterY ou probably already have Tammy Portnoy’s business card. In fact, she was likely at the event you went to last month. She’s been called a networking demon, and it’s true.
  • STAY N' ALIVE  |  THURSDAY, AUGUST 1, 2013
    [Social Media] Sample Proposals for RootsTech Presentations - Which Would You Choose?
    The focus will be on Social Media. have a few ideas - what else do you think would be interesting in terms of interesting uses of social media for family history? would talk about ways to help Google recognize individual ancestor records better, and ways to help Google and other search engines traverse the social connections available for each family history record on the internet. I''m putting together a proposal for a presentation or two at RootsTech , a conference put on by FamilySearch.org around family history technologies. What do you think?
  • BLOGGER XPERTISE  |  WEDNESDAY, NOVEMBER 14, 2012
    [Social Media] Hangout on Air: Focusing on Your Blog's Landing Page : Blogger.
    Social media. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Opinion Pieces. Templates. Contact Us. Follow by Email. Subscribe To. Posts. Posts. Comments. Comments. Google+ Followers. Upcoming Events. Join us for our free weekly Hangout On Air event called the Friday Request Line, providing Blogger discussion, assistance, and helpful suggestions. Register to join us on November 16 at 2:00pm EST. Search This Blog. Loading.
  • SOCIALFISH  |  TUESDAY, MARCH 25, 2014
    [Social Media] Your Brand Is Not A Logo
    Related Posts 5 Elements Of Your Association’s Brand How to Lead Your Way to a Social Organization How to Market like a Musician Why They Don’t Follow You On Instagram Five Web Design Trends to Watch Awesome Nonprofit Social Media Decks from #14NTC. Your brand is not advertising. Your brand is not a clever name for a product. Your association’s brand is the combination of one hundred little and big things that give members an impression of the organization and what it can do for them. Do you feel your association’s brand may not be serving you as well as it should?
  • KOKA SEXTON  |  THURSDAY, AUGUST 12, 2010
    [Social Media] Xobni is awesome
    Besides making it easy to track down emails and find attachments that you knew were sent and cant remember where you filed it, the app now lets you see social network profiles for the contact just based on their email address. Here are some of my favorite social Archives Categories Blogroll October 2010 September 2010 August 2010 June 2010 May 2010 April 2010 March 2010 January 2010 December 2009 October 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 Notice : wp_list_cats is deprecated since version 2.1! How NOT to use your Social Media Marketing Manager!
  • KOKA SEXTON  |  WEDNESDAY, AUGUST 25, 2010
    [Social Media] Google Voice Now Included in Gmail
    Author: Koka Sexton Comments: 0 comments Date: 25 Aug 2010 Categories: Geek Break , Social Media , Technology Tags: Added Bonus , Business Line , Business Phone , Cell Phone , Google , interface , International Calls , New Business , Phone Calls , Voice Mail , Voice Number Getting pumpkins with the boy. (@ Clayton Valley Pumpkin Farm) [link] Recent comments Koka Sexton dot Com: [.] or Geotracking services are picking up steam and in my post about Foursquare, Gowalla and Yelp I was still sifting Koka Sexton dot Com: [.] How NOT to use your Social Media Marketing Manager!
  • CONVINCE & CONVERT  |  SUNDAY, JULY 14, 2013
    [Social Media] How Not to Win Any Marketing Awards Ever
    Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. How Not to Win Any Marketing Awards Ever is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Digital Agency Toolkit Digital Media PR 2.0 image from BigStock.com. Lately, I’ve been asked to judge quite a few marketing awards competitions. Look, I get it. have seen some god-awful entries. Just stop it.
  • STEPHEN P SMITH  |  WEDNESDAY, APRIL 11, 2012
    [Social Media] Weekly Letter – Enhancing the Sales Process
    The Weekly Letter covers topics such as: How you can use Social Media today to get more business. Volume 2, Number 2. Do you sell anything online? Then the next question is, are you upselling based on that sale? (If your answer was no, then give me a call at. 603-287-1864 and we will set up an appointment. to get your business online.). What is the process that you use to complete the original sale and set your new customer up for additional purchases of products and services from your business? Yours should work in a similar way. Here is an example from my own product line.
  • CONVERSTATIONS  |  SUNDAY, MAY 3, 2015
    [Social Media] Week in Review: Posts and LIFT Shares, Apr 26 – May 2, 2015
    How to Respond to Angry Social Media Comments. Also stay streamed in with the Mike Sansone Social Stream. Week in Review  April 26 – May 2, 2015: Posts and Podcasts from  ConverStations , Armchair Articulations , and LIFT resources shared on Twitter ( @mikesansone ): This Week on ConverStations. Dare to Be Different: Because You Are. Theme Your Content. Why Blogging Works: 10 Reasons Blogs Make Good Content. Linger Longer – A Thoughtography Project. Content Marketing Strategies for Year-Round Seasonal Sales. Thinking – LIFT Clips 05/02/15.
  • ARI HERZOG  |  THURSDAY, MARCH 22, 2012
    [Social Media] Who You Should Be Online
    In an industry that is centered around building relationships, real estate is a prime candidate for social media success. The value in social media comes from connections made. Here are a few tips based on my social media successes and failures: 1. When I started in social media, my first folly was in strategy: I wanted to be a guru of everything Maui real estate-related. Be social. Social media is a two-way/group conversation, not an advertisement platform. Discover more articles on new and emerging media.
  • THE REALTIME REPORT  |  FRIDAY, JUNE 20, 2014
    [Social Media] Will Pinterest Go Public?
    It’s no secret that Pinterest has been steadily gaining steam in the social sphere for the past year or so. Now the once-budding social “scrapbooking” site looks to be taking the next major step toward Internet superstardom. Although we’re naturally inclined to judge as spectators to this vast, social landscape, it may not be fair to compare Pinterest’s IPO to that of Facebook or Twitter quite yet. The fact that Pinterest has worked so hard to find its own identity within the social network may be what sets the site itself and its IPO apart from the crowd.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, MARCH 12, 2012
    [Social Media] Wasted Social Productivity
    While all things social are being touted as innovative ways to “produce things” the reality is that all things social are currently non-productive. You might say that social is much more productive than traditional advertising and marketing methods. Does the increase in hiring people with knowledge about all things social represent more production? So we must begin to ask how can we use all things social to improve productivity gains? We wonder why much of the on-line dialog about social media is about ROI.
  • GEOFF LIVINGSTON  |  SUNDAY, JUNE 13, 2010
    [Social Media] Gulf Fact Finding Mission to Help Fishermen
    In fact, both BP and the federal government mostly seem to act only under the gun of media pressure. We hope to pair their local expertise and knowledge with our ability to create a national, social media driven citizen movement and fundraising drive. We hope to provide a citizen journalist accounting of the story using our social media tools, specifically, Twitter, Facebook, FLickr, U-Stream and of course our blogs. The clear losers are the people of the Gulf and the environment. As a society, we continue to experience great anger about this situation.
  • TAYLOR MAREK  |  MONDAY, JULY 6, 2009
    [Social Media] #94: Who runs the boat, For all you diy's, and crunchpad
    Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me #94: Who runs the boat, For all you DIYs, and CrunchPad July 6, 2009 by Taylor Marek This one contains bloopers at the end! Back to the regular show format, though I changed a couple things. Good to be back in the hotseat! Finances : Who runs the boat? Are you the captain of your ship or are you letting someone else run it? Do you have a crew and a guide? Listen to find out. Business : For all you DIY’s Are you a one-man show in your small business?
  • CONVINCE & CONVERT  |  MONDAY, JUNE 10, 2013
    [Social Media] Using Vine to Do the Least You Can Do
    Social Media Controversies Addressed, Fresh Each Week. Some excellent Vines were created (see below), but as with the DOMO situation a few weeks ago that we covered on the Baer Facts , I’m not a huge proponent of these social awareness projects, because making a Vine video on behalf of AIDS is the content equivalent of kicking the can down the curb. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. billion. Sheesh! Where’s the respect, people! Smart.
  • LOUIS GRAY  |  THURSDAY, JULY 14, 2011
    [Social Media] Apple's Jonathan Ive Gains Fake Google+ Account
    Apple is well-known for its veil of silence when it comes to secrecy and a virtual vacuum of participation when it comes to social media and blogging, with the occasional exception like senior vice president of product marketing Phil Schiller's Twitter account. Ive looks to have broken through Apple's cone of silence in an interesting place - on Google+ , the nascent social network launched from the search giant a few weeks ago, which was reported to have vaulted beyond 10 million users in its short lifespan. Note: After some fun, the account has been deleted. Also odd?
  • KIKOLANI  |  FRIDAY, JULY 12, 2013
    [Social Media] Fetching Friday – 20 Marketing Links
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Social Media / Social Networking. Tips to Bring New Life to Your Social Profiles – Social profiles: Update your social profiles to take advantage of the latest platform designs for Google+, LinkedIn, Twitter and Pinterest. The trick is to design an opt-in offer that is built to be shared on social media. The Resources Mashup. Blogging / Content. Business / Career.
  • THE RELATIONSHIP ECONOMY  |  SATURDAY, JANUARY 29, 2011
    [Social Media] Ideas Travel Where People Travel
    The paper and writing spread new ideas leading to increased literacy, the scrapping of old philosophy and the creation of new social orders. Social Media applications are getting that migration routes are an excellent marker for “value flow” and therefore, cash flow. The Social Value creation process and astonishing opportunity will happen at the weak links between origin and destination of any product or service. Good ideas travel easily and far along trade routes. Ideas like irrigation, Apples, grapes and wine spread along the Silk Road. The Travel Economy.
  • TWIST IMAGE  |  FRIDAY, AUGUST 1, 2014
    [Social Media] The 7 Deadly Sins Of Digital Marketing In 2014
    Thinking that social media is the same as direct response. Social media is an amazing place to connect, inform, build community, deliver superior customer service, to speak to consumers in a human voice and much more. Social media is not about making something go viral (though, that''s an awesome outcome). Social media is an opportunity for every brand to connect, share and create in the curation and publishing of both original content and third-party relevant content to build consumers into a state of influencers. social media.
  • IDACONCPTS  |  TUESDAY, JANUARY 25, 2011
    [Social Media] Review of the Online Group Buying Industry
    Group buying, which refers to social buying or collective buying as well, is the buying an offer which has been significantly reduced, due to the fact that it is only valid if enough buyers are found. With the failure of Google Buzz and the missed opportunity of seizing Groupon, the search giant has not been able to make a stronger impact on social media and its different segments. Group buying is a trend that had incredibly growth throughout 2010. Here is a short review of these 2 key players in the online group buying industry. Until October 2010, the Washington, D.C.
  • JUSTIN LEVY  |  SATURDAY, AUGUST 15, 2009
    [Social Media] Take a Peek at Who I Read
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Take a Peek at Who I Read Written on August 15, 2009 by Justin Levy in alltop , justinlevy , social media 3 Comments - Leave a comment! question I get asked often is who do I find valuable, learn from and would recommend that someone subscribe to.  I subscribe to, currently, around 250 blogs which help me to stay on top of everything going on around the tech, social media, marketing, PR, and food worlds.  What does this mean? What is AllTop?
  • TAYLOR MAREK  |  THURSDAY, AUGUST 20, 2009
    [Social Media] #100: What are Assets, Leslie Freebie, and Should I update to.
    Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me #100: What are Assets, Leslie Freebie, and Should I update to Windows 7 August 20, 2009 by Taylor Marek Special “Before College Edition&# with Triple Digits! taylormarek me on Twitter Facebook: [link] Taylor is a 21 year old New Media Visionary on a Journey to change the World. Sponsored by GoToMeeting, try it FREE for 30 days: [link] Yes, The podcast has finally hit 100 episodes! Finances : What are Assets? Best explanation I heard? Thanks!
  • ADAM SHERK  |  MONDAY, AUGUST 16, 2010
    [Social Media] JVC Facebook Page Sweepstakes a Big Success. But Does it Violate.
    Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk JVC Facebook Page Sweepstakes a Big Success. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? But Does it Violate Facebook Guidelines? by Adam Sherk on August 16, 2010 Over on All Facebook there is an interesting post on how JVC USA is using a “Like it to Win it” sweepstakes to rapidly build up fans and drive frequent engagement on the JVC Facebook Page. But does it violate Facebook’s promotions guidelines?
  • JACOB MORGAN  |  THURSDAY, JULY 15, 2010
    [Social Media] Implementing Enterprise 2.0 at Intuit, Part Three: Cultural and.
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Implementing Enterprise 2.0 at Intuit, Part Three: Cultural and Organizational Shifts View Comments July 15th, 2010 This is part three in a multi-part series on how Intuit is implementing Enterprise 2.0 Social media as a whole was changing the corporate environment and shifting things to becoming more open.  Social CRM, and Social Media strategies. Jacob is also the co-author of Twittfaced, a social media 101 book for business.
  • TREY PENNINGTON  |  THURSDAY, OCTOBER 28, 2010
    [Social Media] How to deliver your business pitch (feat. Jeffrey Hayzlett from Kodak)
    For brilliant insight on how marketing has been changing at Kodak, read Mack Collier's Social Media Mavens ]. “Nothing happens in business until somebody sells something,&# goes the old adage. You never know when your next opportunity to “sell&# will pop up. Will you be ready? Here’s a perfect pitch from Jeffrey Hayzlett , former Chief Marketing Officer at Kodak, for his book The Mirror Test. surprised Jeff during a break at Connections 2010 in Indianapolis. Without so much as one-breath’s hesitation, this is what he said…. Right now? Ready…go….
  • DANNY BROWN  |  MONDAY, MAY 9, 2011
    [Social Media] Building an Audience with Commenting Communities: Smart, or Sleazy?
    originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. This is a guest post by Danny Iny. Have you heard of comment trading communities? It’s a new fad that seems to be sweeping the blogosphere (or at least a few corners of it). Basically, the idea is that a bunch of people get together and agree to comment on all of each others’ posts. Some bloggers are experimenting with the idea , some love it , and others hate it. I’ve been thinking about this a lot lately.
  • SOCIAL MEDIA MARKETING  |  TUESDAY, DECEMBER 22, 2009
    [Social Media] Global Social Network Figures
    When any global company undertakes a social media strategy, there is an expectation that even company-wide initiatives will need to be customized for each region. Not yet at least. ;-) The growth of social networks globally is a sure thing. Here are some interesting graphics, courtesy of Vinco's Blog , that tell the story on social networks around the world. Here's a breakdown of top three social networks in the top 10 markets: Is there anything you'd add? Are there social networks in your region that seem to be springing up?
  • SOCIALNOMICS  |  FRIDAY, MARCH 15, 2013
    [Social Media] Facebook vs. Twitter: Know Whom You’re Writing For
    It is quite common for Twitter and Facebook to get lumped together with nearly 25 other sites into a single category – social media. By simply taking the same information and sharing it across a variety of social networks, the message will likely fall flat. Social media is at the center of everyone’s online life. There are other benefits to posting on the social media superstar. Therefore, the interactions on this social network tend to be less personal. This social network is appealing to users because of the amazing search capabilities.
  • CONVINCE & CONVERT  |  TUESDAY, AUGUST 7, 2012
    [Social Media] 5 Ways Crowdsourcing Improves Your Content Marketing
    The drivers behind a potentially long sales cycle involves content created and distributed over a broad array of social media channels that need to be measured against business objectives. Content marketers will be able to accomplish their objectives by using crowdsourcing as a means of better engaging and growing their social networks. Ways Crowdsourcing Improves Your Content Marketing is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. No matter how many articles you write each week, more is better.
  • SPIN SUCKS  |  WEDNESDAY, JANUARY 19, 2011
    [Social Media] Gaining Respect for Yourself and the PR Industry
    And on Monday, Les McKeown wrote “ Living with the Pregnant Widow ,&# a tongue-in-cheek look at the so-called social media experts who, again, are stuck on the tactics and not on results (mostly because having a Facebook page or a Twitter account does not lead to business growth, directly). This perception of our industry is pretty rampant and it’s also why mainstream media such as The Economist write articles like, “ Public Relations: Rise of the Image Men.&#. And they didn’t check with one another before writing their perspectives. Ask questions.
  • JEFF ESPOSITO  |  TUESDAY, JULY 13, 2010
    [Social Media] MLB's Social Pulse
    Home About Archives Press Clips Spark Advisors Suggested Reading MLB’s Social Pulse Written on July 13, 2010 by Espo in social media , sports Major League Baseball is one of my favorite sports to watch, but I have to complain that the sport is tied to history and tradition rather than embracing change. For example, over the weekend, I saw a marriage between a great game and one of my current passions, social media. Now you don’t need to hand me a cold compress, the ole ballgame has embraced social media in a cool way with their new MLB.com Pulse.
  • KIKOLANI  |  THURSDAY, NOVEMBER 24, 2011
    [Social Media] Fetching Friday – Resources Mashup, 2011 Black Friday & Cyber Monday Deals
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Social Media / Social Networking. Steps To Boost Conversion From Social Media Profiles – 3 super-simple methods to boost conversion from social media profiles. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Business / Career / Making Money Online.
  • SPIN SUCKS  |  TUESDAY, MAY 8, 2012
    [Social Media] Would You Like Vocal Fries With that Order?
    Mark Story is the Director of New Media for the U.S. He has worked in the social media space for more than 15 years for global public relations firms, most recently, Fleishman-Hillard. Mark is currently writing a book, “ Starting a Career in Social Media ” due to be published in January 2013 by Skyhorse Publishing. Today’s guest post is written by Mark Story. . Recently, Fast Company ran an article called “ The Verbal Tic Of Doom: Why The ’Vocal Fry’ Is Killing Your Job Search, ” by Craig Chappelow. And the recruitment process rolled along.
  • WEB METRICS GURU  |  MONDAY, MARCH 14, 2011
    [Social Media] SocialCRM (sCRM) and Web Journal – March 7-14th 2011
    Excited that SocialCRM is taking place not only in London on May 6 th (which I considered attending and speaking at) but New York on July 12 th , 2011 which I definitively plan to attend (and hopefully speak at) – also, as my book will be published on August 19 th , I would definitely promote Social Media Analytics there. As Luke Brynley-Jones points out in OurSocialTimes in a post on Why Europe is falling behind the US on Social CRM adoption it largely comes down to hype ( hyped potential sales? ).  LinkedIn, Nimble ,  ConnectedHQ ), customer engagement (e.g.  Gary said.
  • NET-SAVVY EXECUTIVE  |  FRIDAY, FEBRUARY 4, 2011
    [Social Media] Top-Level Numbers Are Candy
    In the course of writing a review of Social Media Metrics , Jim Sterne's excellent overview, I thought of some similarities in how easy it is to focus on the least useful numbers. Drill into the social media numbers Social media generates some feel-good numbers, too. Way back when MTV played music videos, I was on the radio. On the creative side, we got excited about the ratings—especially when we topped the market. When I was on the sales side, I learned about how the business uses those numbers. Somebody had to have "the most popular" station.
  • SOCIALFISH  |  WEDNESDAY, JANUARY 25, 2012
    [Social Media] MUST READ: 2012 Edelman Barometer is out
    Just saw this post from Edelman:  Why Your Company Needs to Structure Properly for Social Media… Right Now. Humanize: How People-centric Organizations Succeed in a Social World takes on the topic of trust in great detail.   Buy the book today. From the post (my bold): Yesterday morning in London, Richard Edelman unveiled the 2012 Edelman Trust Barometer. It’s the twelfth year that we’ve conducted the study, which tries to answer the seemingly simple question: “Who do you trust?”. One thing is clear from this year’s research: It isn’t your CEO. Watch this space for more.
  • PAUL GILLIN  |  MONDAY, NOVEMBER 8, 2010
    [Social Media] My Favorite Productivity Apps – Multimedia & Web
    Another is Diigo , a social bookmarking service, I discovered about three years ago that has been my favorite ever since. monitors any RSS feed you specify and automatically posts items to social media accounts such as Twitter and Facebook. Reader saves hours weekly compared to “surfing.&# You can also export categories of feeds and display them on a website, as I do with the “Media Sites&# list in the right-hand sidebar on Newspaper Death Watch. Most are free, all are bargains. Photo/video. You used to have to pay 50 bucks for this kind of functionality.
  • GEOFF LIVINGSTON  |  MONDAY, OCTOBER 8, 2012
    [Social Media] It’s Not OK
    Unfortunately, most people will never take accountability for how their words have changed due to social media. A cloud hangs over Manhattan. forthcoming Columbia University and University of Pittsburgh study shows that surfing on Facebook with close friends lowers inhibitions towards self control. The study says that with an inflated positive self caused by ego-stroking on Facebook we feel more inclined to take license. So know we know the medium is toxic. Does that give us license to behave poorly? That’s true. What do I mean by that? License to Snark? Image by hyku.
  • DIGITAL VOICES  |  WEDNESDAY, MARCH 5, 2014
    [Social Media] Reaching the Pot of Gold: How Investments in Analytics Are Paying Off
    Many firms still struggle with capturing basic transactional information, even more do not have a good way to collect external customer information, social media information, and being able to measure wallet share. There is a lot of buzz currently about analytics and big data, and rightfully so. The pot of gold that analytics promises is the ability to fully understand customer behavior, derive actionable insights, and further tailor customer experiences to meet the needs of any segment. There are many broad based indications that investments in analytics are working.
  • ENGAGE  |  MONDAY, NOVEMBER 5, 2012
    [Social Media] 5 Guiding Principles of a Website Launch
    But they also said they had less time to read, needed more frequent updates, spent more hours online and in social media, and wanted content to be available in various formats. Our team will actively take part in existing social channels from a journalism perspective instead of a marketing perspective, acting as a trusted broker of content and ideas to the association community – and listening and sharing other great perspectives offered by other community members in meaningful ways. We listened to our audience. We wanted a mobile-friendly experience out the gate.
  • KIKOLANI  |  FRIDAY, DECEMBER 17, 2010
    [Social Media] Fetching Friday – Resources Mashup & Christmas Spirit
    Blog post promotion , social sharing, and analytics – a look at what social sharing statistics (numbers of tweets, Facebook likes, etc.) 10 great posts about guest blogging – plus a list of 11 awesome guest posts on social media, blogging, SEO, and more. The recipe for a popular blog post – 27 posts on how to create great content for your blog, and another 15 examples for blogs outside of the social media / blogging niche. Social media and CRM – why you can’t ignore social media anymore. Twitter.
  • FREELANCE SOCIAL MEDIA  |  MONDAY, OCTOBER 8, 2012
    [Social Media] Passbook and Small Businesses
    This content from: Freelance Social Media. With iPhones upgrading to the iOS 6 operating system, a new feature to be aware of is Passbook. Passbook is an app that allows you to store loyalty cards, boarding passes, gift cards, movie tickets…the list goes on. How can small businesses use Passbook? Simply put, Passbook “passes” replace paper coupons, loyalty cards, etc. Companies that spend hundreds of dollars a month on loyalty cards can save money using Passbook passes. How convenient! How to create passes. Below is a list of Passbook pass generators: PassFu.
  • SOCIALFISH  |  WEDNESDAY, OCTOBER 27, 2010
    [Social Media] Social Organizations Are Inclusive
    He argues that the diversity and inclusion field is missing the changes in social media, not engaging in creating a new definition of leadership, misunderstanding human nature and how we make decisions, and standing to the side as a whole new way of working is being developed. Which brings us to the social organization. One of my main points in writing this column is that social media is less of a fad, and more of a window into a new way of doing things. A new way to design organizations to actually work in this digital age. Social organizations are inclusive.
  • WRITTENT BLOG  |  MONDAY, APRIL 22, 2013
    [Social Media] 20 Exclusive Copywriting Tips Even Gurus Will Be Surprised to Know
    Social Psychologist Charles Nemeth has found that arguments framed in “devil’s advocate” style actually strengthen the audience’s original position. 4. Integrate Social Sharing. Provide your readers with an easy opportunity for one-click social media sharing by embedding a Tweet-it button in your web copy. There’s a reason why traditional media typically follows a distinct format of “who, what, when, where, why, and how.” It’s because these criteria allow writers to communicate a comprehensive benefit to busy readers. Split Long Sentences in Half. Be Honest.
  • WEB METRICS GURU  |  TUESDAY, JANUARY 4, 2011
    [Social Media] First Look at CI:Insight from Collective Intellect
    I had several meetings over the holiday in the process of preparing my manuscript for Social Media Analytics including a few members of the Collective Intellect team and one of the founders, leading me to now have  access to CI:Insight ( I’ll receive training on it shortly but decided to give the platform a try myself, tonight ). In a way, Collective Intellect is providing a version of CI:Insight anyone can use in the form of a semantic search engine you can access from their site; I just did a search using “social media analytics&# over the last 30 days.
  • SOCIALFISH  |  WEDNESDAY, JANUARY 26, 2011
    [Social Media] Digging in to Clarity over Control: Boundaries
    One of the rallying cries for social media is “clarity over control.&# Maddie, Lindy, and I used that as one of the organizing principles for our presentation at ASAE’s social media workshop way back in late 2009 (I think that’s, like, seven years ago in social-media-years), and it features prominently in the more current Open Community as well. We recognize that it’s hard work to integrate the clarity over control mantra into the very day life of your social organization. Featured Open Community The Social Organization
  • BLUE FOCUS MARKETING  |  WEDNESDAY, NOVEMBER 13, 2013
    [Social Media] A Holiday Gift Idea for Your @SocialEmployee #BlackFriday #socbiz #socialselling
    Naturally, we can’t think of a better holiday gift for your team than our Amazon best-selling book, The Social Employee : How Great Companies Make Social Media Work. As we argue in the book, a company’s social employees are its brand ambassadors to the outside world, the engaged, thoughtful, and responsive men and women who work tirelessly to breath life and authenticity into your business’s mission, vision, and values. And with The Social Employee as their guide, your employees will be able to learn from the most cutting-edge social businesses in the industry.
  • WAXING UNLYRICAL  |  THURSDAY, SEPTEMBER 2, 2010
    [Social Media] Making The Most Of A Twitter Chat
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Making The Most Of A Twitter Chat September 2nd, 2010 Tweet Huddle, huddle, roil and muddle I remember the first Twitter chat I attended. Press conferences are held for the media. Get Shareaholic test Filed under How To , Social Media , Twitter | Tags: #measurepr , #pr20chat , alex talbott , jodi gersh , john friedman , kellye crane , solopr , twitterchat | Comments (8) Site settings comment help? And I suspect you can too. But wait!
  • ARI HERZOG  |  SUNDAY, JULY 24, 2011
    [Social Media] Why Livefyre is Here and How It Helps You
    You use social media websites to connect to people and build networks. You were prevented from this sort of social conversational integration with the built-in WordPress commenting system that this blog employed since 2008. Many people availed themselves of the optional input of a Twitter name and many other people clicked your social links. It is natural that a blog focusing on the exploration of new and emerging media employ alternative commenting systems. Livefyre promotes commenting through social media. The internet has gone social, and.
  • THE BLAKERY  |  MONDAY, JANUARY 31, 2011
    [Social Media] No Longer a Kiwi
    Those of you who know me–know I like to work… So I am staying very busy doing my own thing because I no longer have the role of social media & marketing manager for blueKiwi Software. So while I decide on my next move I am working with a handful of client I’m doing social media work for–and if I continue to attract customers I might just turn this job into a full-time thing. blueKiwi Software, based out of France, is “restructuring its U.S. operation.&# My CEO Carlos Diaz has stepped down to a Chief Strategy Officer role.
  • DANNY BROWN  |  SATURDAY, JULY 16, 2011
    [Social Media] If This Was My Last Blog Post
    We hang out on social networks; we stay late at the office, doing that one last report; we leave our kids in front of the TV while we read the paper or catch up on emails; and more. If This Was My Last Blog Post originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Over at For Bloggers By Bloggers, I offered up a new list of free blog topics to help you with ideas for your blog. little morbid, maybe, but I’m curious about these kind of things.
  • BLUE FOCUS MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Social Media] Listen to the Voice of Your Employees #SocBiz #HR #IBM
    The entire book is very well organized and paints a vivid picture of how analytics can be used in todays social businesses, offering a detailed history of the kinds of changes the skillful deployment of big data can bring. At Blue Focus Marketing (@ BlueFocus ), we have had the privilege of enjoying an ongoing conversation with IBM regarding employee development and retention in social business, having featured the brands success story in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The Enterprise Social Pulse Program.
  • SPIN SUCKS  |  THURSDAY, SEPTEMBER 8, 2011
    [Social Media] Failure In Entrepreneurship: Is It Okay?
    It’s Facebook question of the week time (clap, clap, clap!). I’m coming to you today from a social media day that Porter Novelli is putting on for one of their clients. It’s a pretty cool concept; I’ll let you know how it goes and if I think it’s an idea some of you should adopt (er, steal). Christopher Barger and I are both speaking. finally got to meet one of my brain crushes in real life…and he’s just as smart as I imagined. Be jealous. Now on to the question of the week. guess my question would be…do you agree? Who knows?
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Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
Social Media Marketing and Measurement