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    [Social Media] 10 ways the New York Times is innovating that digital marketers can learn from
    Social sharing needs to be baked in – Less than 10% of NYT traffic comes from social compared to 60% for Buzzfeed. Employees can be your best advocates (if you show them how)  - the report cites NYT journalists who have done a great job building their only social following but note that they were trained through the book publishing business, not the newsroom. How many companies have processes in place to train staff and empower them to be social ambassadors. Each desk labors over section fronts, but pays little attention to promoting its work on social media.”.
    [Social Media] A Cup of Coffee – is a Conversation Station
    Related Stories Do You Really Connect via Social Media Invitations? If you can find a place for your customers to gathe r, it builds a buzz around your business and keeps them coming back. - A gift shop offers coffee or tea to their walk-ins. They linger a bit while sharing conversation. Finding a conversation station in or about your business is an essential part of building a better business presence. Photo on pixabay by hdm1652. A Cup of Coffee – is a Conversation Station is a post from: ConverStations. Consider leaving a comment! Conversations Small Business
    [Social Media] Lesson Learned in Shutterfly Email Slip Up
    Some on social media pointed out there were individuals who received the email who may have recently lost a child, or were purchasing baby-related items for someone else. Shutterfly saw numerous social media comments on the email and apologized to individuals accordingly. Online marketing Online Reputation Management Public Relations Social Media Social Media Tips Strategic Social Media crisis strategy Shutterfly Shutterfly email mistake social media strategy Sincerely,  . John Boris. Chief Marketing Officer.
    [Social Media] Short Steps are Better than Shortcuts
    Shopkeepers and small business owners who are just now getting into social media, realizing it’s not a fad, are looking for the quick wins. “The longest way round is the shortest way home.” ” ~ Proverbial wisdom. Many are thrust into free agency in this “ gig economy ” and are looking for shortcuts to success. It really doesn’t work that way. If it seems like someone succeeded in a short time, their success was probably preceded by  hard work done under the radar during off-peak hours in a consistent manner over a period of time.
    [Social Media] Don’t Overlook What Only Your Business Can Do
    Social media marketing tends to have a global outlook, but it is built on a local foundation. All the strategies and techniques of social media marketing are worthless if the trust is not there. If you don’t believe me, look at what comes up on social media about how businesses act in their local zone — it gets discussed all over the world. Social Media community involvement local business local community social media marketing That is pretty overwhelming if you think about it too hard.
    [Social Media] Do You Have A Social Media Training Policy?
    If you don’t have a social media policy in place, I strongly encourage you to figure it out and get it going because your employees are active in social media already and some of them might handle your email and postings. There’s a whole generation of social media users who come into the workplace with bad social media habits. Older workers who are just figuring social media out will make mistakes, too. Your social media marketing plan should include appropriate training for your employees.
    [Social Media] How Does A Tweet Become A Lead?
    You may have seen Twitter’s recent study called “Discovering the Value of Earned Audiences — How Twitter Expressions Activate Consumers.” It’s an interesting read and ends with this statement: Key takeaway for brands: Complement earned media with owned and paid messages as the combination tends to drive greater consumer action and maximize return on your efforts. You control your owned media: the accounts, pages, and sites you have as channels to get your message out. Earned media is the result of the exchange between your customer and your business.
    [Social Media] Track Your #Hashtags More Easily With HashAtIt
    There’s a new social search engine in town:  says they can make it easy to combine all the metadata tags (those # symbols followed by a word or unspaced phrase) and look them up. Social media can be one of Internet marketing’s greatest assets because you pick up on what people are talking about. Social Media hashtags metadata tags metadata tracking platforms This means any trend you want to follow on Pinterest, Facebook, Instagram, or Twitter can be monitored on all sites at once. like that it’s free.
    [Social Media] Conversation Stations: Platforms for Your Business
    Additionally, each of the social media networks or platforms your business is active with, or has a profile on, has the potential of helping you build a better business presence. Conversations Marketing Small Business Social Media There are many platforms for your business on and off the web. These platforms become conversation stations for your business. Building a business presence used to begin with a shingle, a yellow pages listing, a newspaper ad, and a business card. Build better presence? Try a billboard, a commercial, or sponsor a little league team.
    [Social Media] 5 steps marketers need to take to survive the Facebook problem
    One of the challenges of social media marketing is that you are often at the mercy of third party platforms. The irony of all this, of course, is that social media marketing – which Facebook pioneered – was meant to signal a change from the broadcast/push marketing of the past that so many consumers wanted to see change. But it is still important to remember that to its users, it remains a social platform. And the ‘ads’ that exist are still social ads in the sense that they largely appear in the form of posts that users will be familiar with.
    [Social Media] Do You Really Connect via Social Media Invitations?
    Social Media invitations start at a trickle when you first launch out on a platform, but soon a flood of requests to connect, follow, like, or circle come your way. For others, unless a connection has been made offline – a meeting, a phone call, an introduction from a colleague, or perhaps an event – not accepting the social invite is preferred. In less than five minutes, you can quickly discern what the requester’s social media habits and conversation looks like across Twitter , Facebook, Google Plus , and Pinterest. What do you do?
  • JUGNOO  |  TUESDAY, MAY 13, 2014
    [Social Media] Pinterest Ads: Women Dominate!
    Jugnoo Blog: Where social listening meets social engagement - trends that matter in social media marketing management. They are calling it a test but it is suspected this is the beginning of a major rollout for the social media platform. appeared first on Jugnoo Blog : Social Listening & Engagement. Social Media Social Media Management Social Media Presence pinterest pinterest ads Pinterest is now selling ads, where Promoted Pins will start appearing in users’ search and category feeds.
    [Social Media] Coping with Highs and Lows in Workload When Running Your Own Business
    She enjoys blogging about modern business practices using technology and social media. Written by Julie Shrum of Midlake Products. Coping with Highs and Lows in Your Workload When You Run Your Own Business. Running your own business can of course be very rewarding and equally it can be very challenging, as you try to create a regular flow of work and income. Cyclical nature. Managing downtime. Try to hook up with suppliers like Midlake , who are a good example of a business that offers volume flexibility, allowing you to place small or large orders according to your needs.
  • ARI HERZOG  |  TUESDAY, MAY 6, 2014
    [Social Media] Finding Order in Chaos: Month 5
    have many private lists but here’s a public list of social builders , for instance. If you want to see what social media managers are tweeting, subscribe and follow this list. The digital media landscape is bigger than the biggest sites and if you can find value in a smaller site that may be more productive for you than the bigger ones and you, too, can find order. Related Stories Finding Order in Chaos: Month 2 Finding Order in Social Networking Chaos No More: Daily Blogging. April taught me to follow everyone on Twitter. No, that’s not fair.
    [Social Media] Mayo Clinic Tops Digital Healthcare Report
    Watch the full video interview with Lee Aase, Director of the Social Media Center at Mayo Clinic, to hear his tips. Social Media Case Studies A new study shows that only 4 of the US News Top 10 Hospitals have a patient-centric digital presence. The study Aligning Patient Needs with Online Capabilities: What Healthcare Reform Means for Your Hospital Website looked at the top 50 hospitals, as listed on the US News and World Report, and examined their online offerings to see how well they serve the digital patient. The study was done by Evolve Digital Labs.
    [Social Media] Mayor Jim Watson named 2014 communicator of the year by IABC Ottawa
    Mayor Watson is an open and accessible elected representative who genuinely enjoys engaging with residents and media on issues that matter to the community. Mayor Watson received thousands of replies and retweets on Twitter when he announced on the social network that the Pride flag would fly at Ottawa City Hall until the end of the Olympics, and that he wouldn’t want the vote of someone who didn’t supported human rights. Award for UA Canada’s social media program. Photo credit: Wikipedia). Related posts: Ottawa Skyhawks turn PR blunder around.
    [Social Media] Zenith Social Media Marketing Conference – An Event Not to Miss!
    The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.” Lisa Buyer ( @lisabuyer ), smart and engaging online public relations pro and author of the phenomenal new book, Social PR Secrets.
    [Social Media] Twitter’s New Look 2014
    Take into account brand consistency – stay with the visual ‘look and feel’ you’ve created on your other social channels. And keep a consistent brand look and feel across all social channels.  Online PR Social Media Marketing Tips Twitter recently unveiled a totally new look with a bigger header. Yes, it does look much more like Facebook, but for brands this is an opportunity to be creative and show more of who you are and what you do. Here’s what the new header looks like: The recommended dimensions are 1500 x 500 pixels.  Use this template to design your new header.
    [Social Media] Twitter’s New Look 2014
    Take into account brand consistency – stay with the visual ‘look and feel’ you’ve created on your other social channels. And keep a consistent brand look and feel across all social channels.  Social Media Case Studies Twitter recently unveiled a totally new look with a bigger header. Yes, it does look much more like Facebook, but for brands this is an opportunity to be creative and show more of who you are and what you do. Here’s what the new header looks like: The recommended dimensions are 1500 x 500 pixels.  Use this template to design your new header.
    [Social Media] Brand Consistency and Trust
    Social media is here to stay. Most businesses are already on social media platforms and have Facebook fan pages, Twitter accounts for customer support, YouTube channels and the list goes on. However, a lot of what you see on these profiles looks like someone just threw together some random content and with a profile photo that had no thought put into it, there’s no background image or brand specific header on the account and they just assumed that because they “have a Facebook page” that they are now “on social media”. Social Media Case Studies
    [Social Media] Infographic: A decade of social media
    Since it was launched 10 years ago, Engadget has been updated daily and continues to covers a lot more than just ‘gadgets’; it gives a broad overview of technology industry news, including social media. Recently, on the occasion of the blog’s 10th Anniversary, Engadget published this excellent infographic to summarize 10 years of social media. Related Posts: Getting everyone social media trained. Infographic: selling in social media. Infographics: Perfect posts on social media. Let’s make LinkedIn endorsements smarter.
    [Social Media] Is spin all about lying?
    Many of the social media crises we hear about happen because business leaders take the ‘ignorance is bliss’ approach. It also instructs readers on how to integrate paid, earned, shared, and owned media to have the biggest return-on-investment. Related Posts: What is Rob Ford’s media strategy? A: Wag the Dog, Thank You for Smoking, Primary Colors. Q: Name three movies which exemplify PR as a profession of integrity. Wrong!  Yes Hollywood loves to portray PR people as liars, backstabbers or greedy simpletons. Spin Sucks author, Gini Dietrich agrees.
    [Social Media] Instagram and the news
    Social media tools are transforming the way photographers, journalists and everyday users are documenting news around the world. They discussed the growing influence of social media on photo journalism specifically how Instagram allows real-time news coverage through visual storytelling. But it’s the social nature of Instagram that has had the most personal impact, according to Guttenfelder. It’s clear that social media continues to disrupt the status quo and to transform the news media. Infographic: Canada vs USA media consumption.
    [Social Media] Your Business: Customers of Future Past
    It never was a good idea to think your customers wouldn’t be using social media or mobile devices. As you produce content for your blog, podcast, or social networks, find ways to say what you once said, but in a new way or under a fresh light of circumstance or story. Related Stories Keeping a Patient Perspective Getting Customers in the Door with Social Media Pulling the Thread Together Preparing for the Thread. Small Business Social Media The idea has less accuracy now than ever before. By attrition, whether physical or transience.
    [Social Media] Social Networking Stats: Facebook Tops 1 Billion Users on Mobile, #RLTM Scoreboard
    The #RLTM Scoreboard: Social Networking Stats for the Week. Please email if you have additional updates, or a social network that you feel should be on the list.    . On Wednesday, Facebook announced that more than one billion users now access the social network on mobile devices every month. Related Stories WhatsApp Hits 500 Million Active Users Social Media News Ticker: Facebook Launches “Nearby Friends” LinkedIn Tops 300 Million Users. Social Media Statistics Facebook Facebook Messenger mobile Facebook: 1.23
    [Social Media] Keeping a Patient Perspective
    As you launch a new campaign, start to use a social media platform, or begin writing a blog - whatever new “project” you’re working with - invest some time and be patient. Keep your shop looking sharp and your social updates up-to-date. Related Stories Getting Customers in the Door with Social Media Pulling the Thread Together Preparing for the Thread Starting to Use WordPress (Video Lessons). Small Business Social Media A soft opening day, followed by a ribbon-cutting Grand Opening. Sometimes it doesn’t. Time in training.
  • JUGNOO  |  WEDNESDAY, APRIL 23, 2014
    [Social Media] WhatsApp Is Now 500 Million Users
    Jugnoo Blog: Where social listening meets social engagement - trends that matter in social media marketing management. The post WhatsApp Is Now 500 Million Users appeared first on Jugnoo Blog : Social Listening & Engagement. Social Media Social Media Management Social Media Presence instant messaging social media marketing social messaging whatsapp Remember this nice little chart we displayed a while ago? Have to change the number of subscribers WhatsApp has… half a billion. who’s next?
    [Social Media] Pulling the Thread Together
    Related Stories Preparing for the Thread Starting to Use WordPress (Video Lessons) L.I.F.T – A Small Business Boost (Saturday Clips) Getting Customers in the Door with Social Media. If you’re like a lot of small business owners, you wear many hats – and sometimes, all the hats. You might work with the front-end (with customers), the back-end (administrative), the public (marketing, networking), and the private (human resources, vendors) – all in the same day, maybe in the same hour. Pulling the Thread Together is a post from: ConverStations. Small Busines
    [Social Media] Social Media News Ticker: Facebook Launches “Nearby Friends”
    Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Google+: Facebook. Any social media updates that we missed? Related Stories Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging Social Media News Ticker: Twitter Launches New Profile Design and Buys Android App Cover Which Social Networks Drive the Most Engaged Referrals? Twitter. Google+. Let us know in the comments below.
    [Social Media] Preparing for the Thread
    Related Stories Starting to Use WordPress (Video Lessons) L.I.F.T – A Small Business Boost (Saturday Clips) Getting Customers in the Door with Social Media Items on Your To Do List? There may be a stitch or hemline holding different roles or departments of your business together. Sometimes, the stitch needs adjusting, depending on other variables. With a dress, variables may include the season, the type of event, the personality of the person wearing it, or the shoes that will be worn with the dress. It’s one of the reasons we believe  Every Project Gets a Scope.
    [Social Media] L.I.F.T – A Small Business Boost (Saturday Clips)
    Related Stories Getting Customers in the Door with Social Media Items on Your To Do List? Staying with the spirit of our L.I.F.T. theme , these clips help motivate and guide us towards Learning, Improving, Flowing, Thinking. Born to Learn – It’s in our nature from the beginning. Can''t see the video in your RSS reader or email? Click Here! Improvement is Always the Result of Change. Can''t see the video in your RSS reader or email? Click Here! Finding Flow – Just move (Katie’s Take on Finding Flow ). Can''t see the video in your RSS reader or email? Think.
    [Social Media] Which Airlines Are Most Responsive On Twitter?
    KLM – known for creativity in social media marketing – came in second, with 6,691. KLM was one of the first to offer 24-hour social media customer service  on Twitter and YouTube, and even began displaying customer service response times on the brand’s Twitter account back in November 2013. Virgin America, another risk-taker in social media, is not even present among the top ten; the brand is known for being the first to offer WiFi on all flights , and for launching the first in-flight social network  in February 2014.
    [Social Media] Twitter Changes User Profiles
    This new web profile may look familiar to frequent social media users, as it takes a Facebook-like approach. Social Media Social Media for Business Twitter Facebook Twitter profile design On Tuesday, April 8, Twitter announced they will be updating their site with a whole new profile design for Twitter users. The look of the profile won’t be the only thing changing. There will also be new features accompanying the redesign. The update is rolling out to a small group of users today, and new Twitter users will get the new profile design.
    [Social Media] Here’s Why Forrester Says To Use Google Plus For Social Marketing
    Forrester researcher Nate Elliot has written a report ( available for sale ) that gives the argument that marketers should be using Google Plus in their social marketing plans. Yes, it pales in comparison to Facebook — but so do most other social sites. We asked more than 60,000 US online adults which social sites they used — and 22% told us they visited Google Plus each month. The post Here’s Why Forrester Says To Use Google Plus For Social Marketing appeared first on Jugnoo Blog. “First, Google Plus has more users than you think.
  • FEVER BEE  |  TUESDAY, APRIL 1, 2014
    [Social Media] Speaking At MozCon, Seattle (And iCommunity Summit in Romania)
    We will be going deep into the psychology behind community participation and showing how you can use proven social science to dramatically boost levels of growth and activity in your community.    MozCon is one of the largest marketing events in the USA and dedicated to hosting actionable sessions on SEO, social media, community building, content marketing, brand development, CRO, the mobile landscape, analytics etc. I've been a huge fan of the MozCon community for some time. If   My talk will cover the advanced aspects of community.
    [Social Media] Changes Coming To LinkedIn Company Pages
    Social Media Company Pages engagement LinkedIn LinkedIn groups Showcase Pages I got an e-mail from LinkedIn letting me know that they’ll be doing away with the Products & Services tab on Company Pages. Before you start crying, understand that this won’t be a big game changer. I don’t know how many companies actually use that tab, but I’d guess that those who do probably aren’t getting a lot of results. People don’t view company pages for that purposes. It’s not that they’re not interested in your products or services.
    [Social Media] To Pin Or Not To Pin
    Social Media business e-commerce Pinterest products retail Constant Contact has a great post on how to determine what is pinnable on Pinterest. It’s a useful post, particularly if you don’t own an e-commerce website or don’t sell physical products. You may think that you don’t have anything you can pin, but you’d be wrong. Pinterest isn’t necessarily about promoting your own products. You can promote your business indirectly by promoting others. couple of sentences of commentary can demonstrate you understand how to fix problems.
  • ARI HERZOG  |  SUNDAY, MARCH 9, 2014
    [Social Media] Finding Order in Chaos: Month 3
    That’s the same date I blogged my social networking primer for 2014. believed that following equaled sociability when it’s easier (for me) to be social with people when I’m not following them. should add that for many of those “offliners” I’m already connecting with them on their blogs or on other media. By throwing out the social media rules and defining my own sense of order, I can do anything I want. What about the other social networking channels? Media Facebook Twitter How can he filter signals from noise?
    [Social Media] Creativity Flows and Where to Find Yours (Saturday Clips)
    Related Stories How to Schedule Your Social Media (Video Clips) The Future of Google Things (Saturday Clips) Science (Non)Fiction Today – Saturday Clips Small Steps and Doing Less in Saturday Clips. Creativity is everywhere you are – if you let it.  If you let it breathe and live and don’t suppress it. Here are some stories and thoughts about creativity and muse… Finding Your Creative Flow State with Shots of Awe. Can''t see the video in your RSS reader or email? Click Here! Ricky Gervais on Writing. Can''t see the video in your RSS reader or email? Video
    [Social Media] How to Schedule Your Social Media (Video Clips)
    They cover how to schedule your posts but also other valuable links you find on the web and social media. How to Schedule Social Media Updates with Brian Sly-Haley [ Web | Twitter ]. How to Schedule Your Social Media (Video Clips) is a post from: ConverStations. You just finished reading How to Schedule Your Social Media (Video Clips) ! Social Media Video Blog Posting Mantra BufferApp HootSuite Twitter There is a difference between automating and scheduling your blog posts. Can''t see the video in your RSS reader or email?
  • JUGNOO  |  THURSDAY, MARCH 27, 2014
    [Social Media] Why Facebook Ads Mean “Demand Creation”
    The marketers that play the long game and invest in demand-creation to grow their business are the ones that are going to thrive on social platforms like Facebook, Twitter and Pinterest.  As a farmer, you cannot look at an empty field full of rich soil and say “that sucks, there’s no apples there.” Similarly, marketers should not expect social platforms to deliver search-like results immediately. Marketers should view these social platforms as fertile ground for creating demand that will drive more volume and better results in their fulfillment channels like search marketing.”
  • KOKA SEXTON  |  SUNDAY, MARCH 23, 2014
    [Social Media] #OriginalContent with @GetScripted and @DanaBrunetti
    Well known for his work on Captain Phillips, The social Network and his recent work on the Netflix original series House of Cards. Blog Social Media content marketing LinkedIn scripted Social Marketing Twitter Every now and then I actually get out of the office and attend an event for fun rather than work. It’s usually work related in some way but I don’t actually have a ‘job’ to do. Last week I had the opportunity to attend an event held by Scripted, a content creation, writing service company in San Francisco.
  • KOKA SEXTON  |  FRIDAY, MARCH 21, 2014
    [Social Media] MyFirstTweet – A Very Telling Story
    remember you when you were so little, still trying to find your place in the sea of social media and look at you now. salestools was my #2 and was talking about Social Selling before it even had a name. — social selling tips (@salestools) October 19, 2007. Social Media advocate Behemoth Business New Closest Thing Entrepreneur Happy Birthday how to make money Landscape Making Money October 19 profiles Rest Of The World Sales Professionals sexton Smile On My Face Surprise tweet Twitter Happy 8th birthday Twitter ! Just got twitter working.
    [Social Media] Opening Day, Opening Weekend, and Launch – Friday Flutterings
    Related Stories Fix the Part to Fill the Whole BuzzSumo – Search Engine for Finding Content, Keywords, Influencers, and Social 3 Tips to Engage and Serve With Social Media A Wave and a Smile Goes the Extra Mile. It’s almost Opening Day, and I agree with Ozzie – it should be a National Holiday. It has been a day of celebration for me for decades. Please make it official, sign the petition ). … It’s opening weekend for Divergent and while I won’t make it opening weekend, I look forward to seeing it. It’s about the experience.
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Social Media] The 2014 Digital Marketing Ecosystem
    They hear buzzwords like mobile marketing, SEO, retargeting, inbound marketing, or social media engagement. Does the content automatically publish to social media? Can visitors share the content on their social media accounts? Email Marketing Inbound Marketing Local Listings Mobile Marketing Search Engine Optimization Social Media Traffic Analytics Website Design Originally posted on LinkedIn by Cody Ward. love this graphic above by Scott Brinker. Every company needs a Marketing Technologist. common story almost every company goes through.
    [Social Media] App of the Week Makes Conference Networking Easier
    Connect with fellow attendees or speakers on social networks. Apps Mobile Apps Mobile Marketing Mobile Tips Social Media bizzabo app business networking mobile apps organizing an event Are you attending a conference soon, or hosting one yourself? The Bizzabo app is great for event organizers and attendees and is used by more than 3,000 conferences worldwide. With Bizzabo , it is easier for attendees of events to find business and networking opportunities in real-time. So, what can the app do for you if you’re attending a conference? Interact with other attendees.
    [Social Media] What Is Twitterjacking And Does It Work?
    Social Media hashtags Twitter twitterjacking Twitterjacking is a little known strategy where you can “hijack” a tweet or retweet, hashtag, or another specific Twitter marketing strategy and use it for your own gain. It’s a controversial tactic, but if you use it wisely it can be very powerful. Let’s start with hashtags. Find two or three popular hashtags in your niche and follow them for a while. Event hashtags are perfect because after the event they tend to die out slowly. Make sure your tweet is relevant to the hashtag. Images of any kind are, actually.
  • JUGNOO  |  TUESDAY, MARCH 18, 2014
    [Social Media] Police Solving Crimes Using Social Media
    Law enforcement agencies are using social media to solve crimes – and most of the social media use (86%) is for this purpose. At Jugnoo we talk about getting into the “mind of the market” with our social listening tools. The post Police Solving Crimes Using Social Media appeared first on Jugnoo Blog. Social Media Social Media Management Social Media Presence police social media social media
    [Social Media] How To Cross-Promote With Hashtags
    For instance, if you have an active presence on Twitter, Facebook, Google+, and Pinterest, you can post to each of these social networks separately and keep your social media marketing segmented and siloed OR you can tie them together with a unique hashtag that allows your target market to find you on any social network where they may have a presence. If you use one hashtag that is common among all of your social networks, you are more likely to find your audience and more likely to allow your audience to find you when they conduct a hashtag search.
  • ENGAGE  |  FRIDAY, AUGUST 16, 2013
    [Social Media] Why the Internet Needs an Editor
    Social networks allow writers and editors to have and maintain a running dialogue with their audience. Be active on social media. Does the name Kara Alongi ring a bell?  If the answer is no, you’re not spending enough time on the Internet. A few weeks ago, the sixteen-year-old New Jersey girl sent out the following tweet: "There is someone in my hour ecall 911"  Kara Alongi (@KaraAlongi)  September 30, 2013. Within hours, hundreds—thousands—of worried friends, and earnest online Samaritans sprung into action. Here are two: Now I know why My mom is so overprotective of me.
  • ENGAGE  |  SUNDAY, AUGUST 25, 2013
    [Social Media] A List of Reasons to Embrace Content in Your Marketing Mix
    Content is currency in search engines (see point #1) and in social media. Posting content to a website you own (and optimizing it for search and social) will increase your current web traffic. Visibility in search and social leads to. Undoubtedly, you''ve noticed a rise in people and pundits talking about content marketing in the past 12 months. What was once a secret weapon to savvy brands is now a marketing staple. And if it isn''t yet for your organization, it probably should be. Quality content improves rankings in search engines. Content can fix that.
  • ENGAGE  |  TUESDAY, AUGUST 27, 2013
    [Social Media] As Traditional Media Shuts Its Doors, Content Marketing Is Having an Open House
    The shifting tides of the digital revolution are causing tsunamis in traditional media. Discussions around paid vs. non-paid writers sparked fierce debate among media professionals and now the Washington Post''s decision to charge readers for access to its website has reignited the discussion around a choice many traditional media outlets are weighing: To paywall or not to paywall. But he also emphasizes that quality media requires real investment. Many digital media companies have pinned their hopes and dreams on "native advertising" or sponsored content.
    [Social Media] The Content Creator’s Guide to Google Analytics
    Social media is measurable. So GA recently added a feature under the traffic sources tab that breaks down social visits from all other traffic sources. So instead of digging in your referral traffic, you can now see all social engagement in one section. This is where you will be able to access to the ultimate social dashboard. You can see how much traffic is coming from social media sites, which pages are the most popular and which social plugins (Facebook “Like” button, Twitter “Tweet” button) are being used. Seems simple enough, right?
    [Social Media] Want to Succeed in Social?
    As content marketers and editors, we go numb in the lips talking to clients about how to connect with target audiences via social media. In the age of social media, our natural inclination is to post and share anything and everything that might be relevant to our audience. You can search on Google with the rest of the world, or you can use social search tools, such as Prismatic and Digg. Walk into a room of print journalists and start talking about writing for social media and you’ll get your share of eye rolls. But not like this. He’s a fanatic.
    [Social Media] 5 Things Bloggers Can Learn From Planning a DIY Wedding
    Ernie Smith is a Social Media Journalist with McMURRY/TMG. Over the last year and a half, my fiancée and I have worked our collective  butts off in an effort to create an epic wedding day that is pretty uniquely ours. But because I have no shame, I''m going to tell you about it in the context of blogging advice. year ago, I ran across an Onion article that hit embarrassingly close to home. The article, " Horrible Couple Really Wants Wedding To Reflect Their Personalities ," seemed designed to draw embarrassed reactions out of people like me. Our wedding is about us. Tweet it.
    [Social Media] LIVE from SHSMD 2013
    In general, the health care industry has leaned on traditional marketing tools, but the rise of digital platforms, such as social media, means health care must adapt. In the spirit of the Roaring ''20s, McMURRY/TMG is throwing a big, Gatsby-level SHSMD afterparty at the Crimson Lounge in Chicago. Follow this liveblog for interviews with VIP guests, pictures and maybe a Vine or two from the event. On the Floor. McMURRY/TMG all-stars at the company''s SHSMD booth. It''s a Virtual Reality Kind of Night. She''s also the founder of the PRHealthNow blog. didn''t expect it.
  • ENGAGE  |  MONDAY, OCTOBER 28, 2013
    [Social Media] Conquering the Wild West
    One of the highlights was Barbara Basney, VP of head of global advertising and media at Xerox, who spoke about the Xerox brand transformation. What I loved hearing is that Xerox has embraced content marketing to fuel their social media platforms. Basney believes it’s a little like the Wild West right now: traditional media is struggling, but that means there are incredible opportunities out there. They approach their marketing POEM-ically.  By that, she means through Paid, Owned and Earned Media, in a 360, integrated way. They’ve got a “North Star.”
  • ENGAGE  |  FRIDAY, NOVEMBER 15, 2013
    [Social Media] Ready, Set, Launch: 5 Factors that Should Drive Your Website Launch
    Since its launch in 2012, the site and its social channels have more than doubled traffic and engagement, driving membership growth for The Center for Association Leadership and even spawning admiration from FOLIO. But they also had less time to read, needed more frequent updates, spent more hours online and on social media, and wanted content to be available in various formats. Looking for a few ideas to take your content program to stratospheric levels? Below, Shoop and Hanelly discuss the launch of Associations Now and detail its recipe for success.    . —————.
  • ENGAGE  |  FRIDAY, NOVEMBER 22, 2013
    [Social Media] Social Media: There’s a Right (and a Wrong) Way to Stand Out
    Don’t oversell on social media. When writing posts for social media, you’ve got to convince your readers that you’ve got something new and different—maybe it’s something they’ve never heard of or seen before, something they’d be totally nuts—full-on crazy—to pass up. sharp media brand doesn’t do that by simply describing the nature of its content—just as Vanity Fair covers don’t boast, “scads of celebrity gossip inside!” Don’t oversell on social media. It''s loaded with content marketing articles and strategies, a definite must-read edition.”.
    [Social Media] Do People Love Your Brand?
    Consider using social media monitoring like to find out who is talking about your brand. Be social. These days, word-of-mouth really means “word-of-screen,” so keep your website, blog and social media accounts up to date and active. Create likeable links and shareable stories so that your brand advocates can repost them to their own social media accounts. 5. Advocacy is the new advertisement. Brand advocates are loyal customers who enthusiastically promote your company for you—for free. Be authentic. Be investigative. Be generous.
    [Social Media] Taking Content Tips From a Baby
    When you’re brainstorming art ideas or social promotions, refuse to do it the same old way. Maybe it’ll get you more likes and retweets on social media. I can’t sleep. And, it’s not content production that’s keeping me up at night. It’s Baby Dylan, born Sept. Welcome to maternity leave. My days are spent cuddling my babe, admiring his tiny fingernails and pinching those chubby cheeks. There’s little time for much else, as only new parents can understand. And yet, in many ways these special weeks have been more productive than a free weekend pre baby. Enjoy each stage.
    [Social Media] #MeetVelocity: This SVP Believes Good Content Marketing Is Just Customer Service
    By reading everything — not just blogs and social but books, research and discussion threads. We''re like a media company — creating high-quality content at a high volume. Is it possible to sign up for too many social media accounts? I''m a believer in the idea that you should only build a garden that you’re capable of tending to. think it''s great to experiment and try new things out, but it makes sense to find the social sites you enjoy the most and really dedicate yourself to being a good citizen of those sites. Andrew Hanelly, SVP, Strategy. Team Android?
    [Social Media] #MeetVelocity: This Digital Content Associate Still Has a MySpace Account
    Having a well-balanced Feedly account with folders filled with SEO blogs and social media sources I find is the best way to stay current on everything (and I throw in BuzzFeed and PSFK for good measure). 4. Is it possible to sign up for too many social media accounts? Yes, if you’re on three to four social media platforms and can’t manage all of them. Jackie Roy, Digital Content Associate. How long have you been with the company?  A little over 2.5 years years Client sites:  JCK, Industry Edge, CDW tech pub sites, and Associations Now.  .  .  .  . 1. What
    [Social Media] #MeetVelocity: This Social Media Journalist Has Been Known to Text While Showering
    Brianna McClane, Social Media Journalist. Is it possible to sign up for too many social media accounts? How long have you been with the company? months Client site: The National Hardware Show Industry Edge Vertical expertise:  Hardware, Retail, Small Business.  .  .  . 1. What What are the first three sites you check when you go online in the morning?                 . More like apps, rather than sites. roll over, turn my alarm off and immediately check Instagram, my email and Facebook. It’s a way to force my brain to start working so that I can climb out of bed. 2.
    [Social Media] #MeetVelocity: This Online Content Manager Likes His Content Sweet and Spicy
    Is it possible to sign up for too many social media accounts? And #throwbackthursday (or #tbt) has become so obnoxious that it makes me long for Mondays. I don’t need social media to remind me of the days of the week. Ricky Ribeiro, Online Content Manager. How long have you been with the company? years Client site: BizTech , EdTech: Focus on K-12 Vertical expertise:  Technology, Business, and Education.  .  .  . 1. What What are the first three sites you check when you go online in the morning?                 . Facebook, PandoDaily and Valleywag. Team Android?
    [Social Media] #MeetVelocity: This Social Media Journalist Believes the Future of Content Marketing Is In Space
    years Client site: JCK Marketplace Vertical expertise:  Jewelry Retail, Social Media and Small Business Website Experience .  .  . 1. What Is it possible to sign up for too many social media accounts? Brittany Siminitz, JCK Marketplace Manager. How long have you been with the company? What are the first three sites you check when you go online in the morning?                 . Team Android? Team iPhone? Or Team BlackBerry? It took me a long time to ditch the BlackBerry, but my iPhone is, for all intents and purposes, glued to my hand at all times. 3. The people!
    [Social Media] #MeetVelocity: This Social Media Journalist Has a Thing for Markdown
    Ernie Smith, Social Media Journalist. Is it possible to sign up for too many social media accounts? Stories latching on to weak social media trends instead of things that actually matter. How long have you been with the company? year Client site: Associations Now Vertical expertise: Associations, Technology, Business.  .  .  . 1. What What are the first three sites you check when you go online in the morning?                 . Google News, Hacker News and the New York Times. Oh, and Tweetbot always gets a good side-eye from me on the Metro. 2.
    [Social Media] #MeetVelocity: Seen and Heard at McMURRY/TMG’s Holiday Open House
    At this year''s Holiday Open House, the media had a chance to meet the team and see how it all works. Before we dive into the Holiday Open House, here''s a quick primer on our Content Velocity team: We are a team of social media journalists, bloggers, editors, analytics pros and content strategists that help brands reach their target audiences. We create content in real-time, leveraging social media and SEO to attract readers. MT @McMurryTMG : Q2 #MeetVelocity : Do you consider yourself an early adopter of new social media platforms? hope so.
    [Social Media] Facebook drives 3.5x more traffic to news websites than Google
    An article by Derek Thompson in The Atlantic reveals some fascinating research that nods to the fact that social media has, over the last 12 months, become a de facto source of traffic for news websites. Analysis of data from the BuzzFeed Partner Network (which includes popular sites like BuzzFeed, the New York Times and Thought Catalog) shows that referrer traffic from Facebook grew from 62 million at the beginning of 2013 to 161 million by the end of the year. That’s a significant increase and seems to firmly positions Facebook as a place that can act as your default homepage.
    [Social Media] Are Long Or Short Blog Posts Better?
    The folks who argue in favor of long, in-depth and well-researched articles argue that they are better for SEO and achieve great search engine factors based on the strength of their on-page SEO and the ability of the blogger to promote them through social media and attract inbound links. There’s a raging debate in Internet marketing circles about long vs. short articles. They make some good points. So who wins? Bill Belew at Search Engine Journal summarizes both arguments well. But there is a problem with his analysis. Quite possibly, you could do both.
  • JUGNOO  |  THURSDAY, MARCH 13, 2014
    [Social Media] Women Dominate! – In Social Media Use
    Women interact with brands on social media, get more news from social media, use their mobile devices more to view and interact with social media platforms and apps, and are the main drivers of growth for Pinterest, Instagram, and tumblr, and social media use overall. – In Social Media Use appeared first on Jugnoo Blog. Social Media Social Media Management Social Media Presence instagram pinterest social media use tumblr The post Women Dominate!
    [Social Media] SMACdown 2013: The Digital Dynamos Sweep Up the Competition with their SMAC Solution
    Social Media Manager at iRobot, Matt Cooney gives the Digital Dynamos their SMACdown challenge. This week we continue with the recap of our SMACdown event that took place at this year’s FutureM conference in October. Last week we showed you how the Marketing Mavericks provided a solution that leveraged the SMAC Stack to drive sales and enhance the customer experience for BJ’s Wholesale Club. Now it’s the Digital Dynamos turn to show how to they tackled iRobot’s business challenge to drive customer awareness and expand the brand's footprint.
    [Social Media] This Week in Digital Strategy 1.24.14
    Featured this week are step-by-step instructions for how to use Adobe InDesign for online projects, the benefits of pre-scheduling your social updates, a list of web features that need to disappear in 2014, and how B2B IT buyers are using social media. We wrap up the list by showing you how McDonald’s is getting ready for the Olympics with their latest social campaign. Never add more stuff just because it seems "cool and hip." Do you Pre-Schedule Social Media Updates? Via Social Media Today. Happy Friday, everyone!
    [Social Media] This Week in Digital Strategy 2.7.14
    We also give you tips on how to correctly run a social media contest to increase your brand’s value and how to develop KPIs to determine your content marketing’s ROI. Finally, we see how Marc Jacobs in using ‘social currency’ in their Manhattan pop-up shop to increase their brand value on social media. Social Media Contests – 5 Do’s and Don’ts via Marketing Profs. social media contest is an excellent way to increase your company’s reach on the web. Happy Friday, everyone! Via Ayantek.
    [Social Media] 5 Ways to Spice Up Your Blog Content
    Your infographic can be posted on across many social media platforms while linking back to your site. Social media updates give your readers a sense of what's buzzing on the web. Whether you are crediting a source from a tweet or you are reporting on the pulse of the internet embedding social posts are an excellent way to add value to your blog. Have you been writing some great content for your blog recently but you aren’t seeing the results? This problem is more common than you think. Writing great content is only half the battle.
    [Social Media] How B2B and B2C Companies Leverage the SMAC Stack
    By combining social media, mobile, analytics, and cloud technologies your digital strategy will be streamlined. This past December, our President and CEO Praveen Ramanathan spoke at Blue Wave Marketing 's 'Marketing Integration Forum' He gave an insightful presentation on how the SMAC Stack can drive efficiency and innovation within your organization. To help illustrate the SMAC Stack's benefits Praveen used two examples, Netflix in the B2C space and Analog Devices in the B2B space. See the insights below. For more videos on the SMAC Stack visit our mircosite.
    [Social Media] Reaching the Pot of Gold: How Investments in Analytics Are Paying Off
    Many firms still struggle with capturing basic transactional information, even more do not have a good way to collect external customer information, social media information, and being able to measure wallet share. There is a lot of buzz currently about analytics and big data, and rightfully so. The pot of gold that analytics promises is the ability to fully understand customer behavior, derive actionable insights, and further tailor customer experiences to meet the needs of any segment. There are many broad based indications that investments in analytics are working.
    [Social Media] This Week in Digital Strategy 3.7.14
    We also found out the qualities it takes to become a social media superhero, how to decide between HTML5, iOS, or Android when making a mobile app, and how adults in the U.S. are around digital media 11 hours a day. Finally, we discuss how Arby's generated a long-lasting social media buzz. Adults Spend 11 Hours Per Day With Digital Media [CHART] via Mashable. adults spend 11 hours a day with digital media. The Superpowers of the Social Media Marketer [Infographic] via Smart Insights. Happy Friday, everyone!
    [Social Media] 5 Things You Should Know About Headlines
    Whether you’re talking about blog posts, static web pages, social media content, or something else, your headline has the potential to attract loads of traffic or to send it away to another corner of the Web. well-written headline online is optimized for both search engines and social media. Headlines and title tags are important web page elements. You hope you’ll attract the traffic, but to do that you need to understand some basic things about writing headlines. Here are 5 things you should know about headlines before you start writing them.
    [Social Media] Don’t Let Your Offline Marketing Material Collect Dust Bunnies (do this instead)
    Easily share on social networks, via email and add to websites or blogs. Social Media & Online Marketing blogging and content marketing Business networking business tips efficient working marketing marketing material offline marketing recycled marketing material small business marketing social marketing social media for business Have you heard of Slideshare ? It’s a website where you can upload slide presentations to share around the web. What’s really cool about Slideshare is that it’s not just for slide presentations.
    [Social Media] Getty Images Makes Photos Free to Use
    Blogging Tips Facebook In the Media Online marketing Photo Sharing Social Media copyright infringement free image use free images getty images online image use The largest provider of professional quality photos on the web will now offer its photos for free. If you have visited the  Getty Images website before, you have noticed a watermark and prices that go along with any photo. That has now changed as the site will no longer charge licensing fees for anyone using their images on a Facebook page or blog, for example. Getty has incorporated an embed code for their images.
    [Social Media] How Much Social Proof Is Enough?
    One of the big benefits to being active on social media is the proof of your reputation. It’s called social proof and it’s powerful. Here’s a question: How much social proof do you need to be credible? And, to be fair, there are different ways to measure social proof. Social proof is the accumulation of positive and negative talk your company or brand receives online. When customers tell their Facebook friends about their experience with your company, that’s social proof. Social Media influence social proof
    [Social Media] How Case Studies Can Improve Your Credibility
    Most people will take the testimony of a close friend as a good reference versus a TV ad, billboard, or some other form of advertising – even social media. Case studies are an underutilized method of marketing, even today in our fast-paced online world. But I highly recommend you try a few case studies for a number reasons. First, case studies improve your credibility instantly. They’re a little bit more involved than testimonials, but like testimonials, they provide your business with an air of credibility that you can’t get any other way.
    [Social Media] What is Native Advertising?
    This infographic from Solve Media explains it. Social Media native advertising Native advertising is a term many people misunderstand. The post What is Native Advertising? appeared first on Jugnoo Blog.
    [Social Media] SXSW Best Bars, Restaurants, Panels & Pro Tips from W2O
    pre-commerce social media twitter W2O Group austin bars restaurants survival tips sxsw Looking for the “best of” SXSW Interactive this year? Look no further. The W2o Group team has put together a content capsule with lists of best bars, restaurants and panels, videos, survival tips and more. Got additional goodness to add? Throw ‘em in the comments. Happy SXSW!
    [Social Media] 3 Ways To Improve Your LinkedIn Summary
    Unlike many social media profiles , you get more than just a couple of sentences to sum up who you are, and they are front and center so it is prime LinkedIn real estate. Social Media LinkedIn LinkedIn profile Summary Your LinkedIn Summary is one of the best content assets you have online. It’s one of the most important parts of your LinkedIn profile. Here are three specific ways to improve your LinkedIn Summary and how to make it stand out from the crowd. Make the most of it. Start with a summarizing statement, which can be from 1 to 3 sentences.
    [Social Media] CIPR State of PR in 2014
    Social Media Strategy The Chartered Institute of Public Relations in the UK has released their 2014 State of the Profession report. You can see the full report here. One of the areas I was particularly interested in is how the profession sees their skill level.  65% say they are satisfied that they have the appropriate skills and knowledge required at the current time.  Only 1 in 6 says they have the required skills and knowledge for the future. The PRSA National conference held in Philadelphia last year called “big data” the future of public relations. Follow me on Twitter.
    [Social Media] 10 Social Media Ideas For Magazines
    dotConverse recently started working on one India’s more popular auto magazine- MotoringWorld (previously BS Motoring) Over the last 3-4 months I had the opportunity to interact with Anant Nath, the Owner of Delhi Press (which owns MotoringWorld) and Bhavesh Thakore, the VP (who is a stalwart of publishing in India) Based on these interactions, my. Digital Insight
    [Social Media] 5 Places To Find Information For Your Blog Posts
    Here are five places online for you to go where you can find the latest up-to-date information for your niche blog posts: Your competitors - It’s a little sneaky, but you should be reading your competition’s blog posts and social media content. Social media – Talk to industry insiders on social media , customers, and third-party news people who are familiar with the issues affecting your niche. You can find them on your favorite social media website. You don’t want that. It will affect your readership.
    [Social Media] Social Media From A Worldwide Perspective: Japan
    This is the follow up to our Brazil post in our short series that examines the state of social media around the globe. Japan’s social media landscape is equally as diverse as the country’s description. Japan’s social status quo. Japan is one of the few countries that managed to actually keep it’s local social networks more popular than media giant Facebook. The population is extremely mobile-centric, which has lead brands to focus their energy on engaging consumers through social media on mobile devices. Behavioural insights.
    [Social Media] Why I Recommend WordPress for Small Business Sites
    Social Media Connections – Even if your company doesn’t blog, the plug-ins available for social sharing by your visitors increase findability and relationship-building activity. In 2005, I called my web developer and asked him to build me a blogsite. wanted WordPress. They said no, they wouldn’t touch WordPress. Eventually, we settled on MovableType and Typepad. used Typepad for years. The webdev team didn’t like open-source (didn’t know better), and I didn’t know PHP code – so it worked for me. Consider leaving a comment!
    [Social Media] A Key Change to Facebook’s News Feed Algorithm
    Facebook Online marketing Social Media Social Media for Business Social Media Tips Strategic Social Media CEL public relations Facebook News Feed algorithm social media engagements Tonight Show with Jimmy Fallon A new change to Facebook may help brands and their engagement levels. Past algorithm changes to Facebook’s News Feed have hurt some brands, particularly smaller brands, by limiting reach and ultimately hurting engagement. However, the newest change to Facebook gives those brands hope.
    [Social Media] Segmenting and a Project Mindset – Will it Build Your Business?
    Beginning of Day: Content Creation – This includes writing blog posts, social media updates, emails about projects, specialized content. Ending the day: Curate Conversation – This includes collecting and tagging news items, good social shares by voices I listen to and tagging them for tomorrow’s distribution, follow-up on customer interaction during the Middle. Two practices that stave off a state of overwhelm in my own business is  Segmenting  and a Project Mindset. also use these devices in helping other business, in more ways than one. Small Business
    [Social Media] Poisoning the Online Well
    For everyone else, this latest report should serve as a reminder of some of the risks in social media: Data quality risk People tell lies online—I know, but it''s true. Reputation risk We''re familiar with the concept of online reputation risk; corporate risk managers seem to think it''s almost synonymous with "social media." If your business has potential exposure to government opposition (from whatever country), your risk may come from a better organized and funded source than the usual unhappy former customer. Related: Can You Trust Social Media Sources?
    [Social Media] Everything You Need To Know About The WhatsApp Deal
    As you may have seen already, Facebook has rocked the technology and social media world by announcing that it is buying messaging service  WhatsApp  for $19 billion. social media As the entire Internet struggles to make sense of the size of the deal and what it all means, we’ve been hunting down the key points that you need to know. Jan Koum signing the $19B sale of WhatsApp on the door of his old welfare office. WhatsApp will remain a standalone service. As ever, the first question being asked is, w”What does this mean for the future of WhatsApp?” Behind the scenes.
  • JUGNOO  |  FRIDAY, FEBRUARY 21, 2014
    [Social Media] Social Listening for Brand Advocates
    One of the key benefits of social listening for any enterprise is uncovering the “brand advocate”. Advocates are about 3X more trusted and influential than ads and other forms of paid media. The post Social Listening for Brand Advocates appeared first on Jugnoo Blog. Social Media Social Media Management Social Media Presence brand advocate social listening This is someone who thoroughly believes in the brand, and will not only advocate for it but also influence those around them. – Zuberance.
    [Social Media] Molson owns Canadian team pride with epically shareable social pics
    branding olympics molson canadian canada canadian marketing social media Molson Canadian has always been an iconic brand up here north of the 49th. The now legendary “I AM CANADIAN” rant is ingrained in our national heritage as ‘much more than a commercial’. It was a rallying cry for Canucks around the world to raise a glass and toast to what a freakin’ awesome place Canada is. True to form, Molson has produced a brilliant collection of inspiring ‘GO TEAM’ graphics during the 2014 Winter OIympic games in Sochi. Nicely done, Molson Canadian.
    [Social Media] LinkedIn Offers New Publishing Opportunity
    Blogging for Small Business B2B marketing blogging LinkedIn Social Media If your business is a business-to-business business, then you’ll soon be able to reach more potential customers through LinkedIn. The company has announced that it is rolling out a new blogging feature. This is good news for some businesses. Online marketers have traditionally held that you want to publish your content on your own blog as much as possible, but there are times when you want to build an outpost. Outpost blogs are good because you can reach an entirely new audience.
    [Social Media] Pinterest Travel Pins Generate 200 Million Place Boards
    Social Media Social Media Management Social Media Presence Pinterest has introduced Pinterest Place Pins that enable users to map out locations of photos on their Pinterest boards. As well, the Place Pins use Foursquare’s API to show where Place Pin locations are on a map. Users are using these boards to share their trips and highlight points of discovery such as restaurants, gift shops, museums, and attractions. The Pinterest travel board brings in over 120,000 unique visitors per month to his blog, and is a major contribution to his business.
    [Social Media] Facebook’s 10th Birthday
    It’s hard to believe that Facebook, the biggest giant of social media, has been around for 10 years now. Some major events have happened for the social media giant in the last few years. Anyone care to wager a guess about what the next 10 years will bring for the social media juggernaut? Is Social Media Mainstream? Blog Guest post Social Media What started out as a website for college students to meet and interact with each other has blossomed into a global conglomerate that boasts more than one billion active users.
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