| | | Social Media | 25763 articles | -
THE SOCIAL MEDIA INCUBATOR | WEDNESDAY, NOVEMBER 3, 2010 Is Coach Fur Real? | The Social Media Incubator™ This is another reason why having a presence on social media is so critical. Learn from Coach’s virtual situation and put your brand’s social media to work for you ! home about smi learning lab contact SMI is powered by seasoned professionals from C.E.L. Public Relations and Small Business Mavericks C.E.L. Public Relations Small Business Mavericks Loading Quotes. scan or click the QR code to see the packages we offer Is Coach Fur Real? Coach is handling the protest by not arguing with the PETA posts. All Rights Reserved www.thesocialmediaincubator.com. -
THE SOCIAL MEDIA INCUBATOR | MONDAY, NOVEMBER 22, 2010 Social Media Knows No Age -
THE SOCIAL MEDIA INCUBATOR | FRIDAY, DECEMBER 10, 2010 Talking or Walking? -
THE SOCIAL MEDIA INCUBATOR | FRIDAY, DECEMBER 17, 2010 2010 Time Magazine's Person of the Year Is… -
THE SOCIAL MEDIA INCUBATOR | TUESDAY, FEBRUARY 8, 2011 What's Your “Social Authority”? And Why Should You Care? -
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THE SOCIAL MEDIA INCUBATOR | WEDNESDAY, FEBRUARY 23, 2011 “My Customers Aren't On Social Media!” - Crisis for Chrysler on Social Media
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THE SOCIAL MEDIA INCUBATOR | WEDNESDAY, MARCH 16, 2011 To Post or Not to Post? A Very Loaded Question… -
THE SOCIAL MEDIA INCUBATOR | WEDNESDAY, MARCH 30, 2011 What is “Social Authority” – and how do I get it? -
Facebook Identity commenting | The Social Media Incubator™ Social Media Strategist Caroline Melberg spells out the steps to take when you need to change your Facebook identity: So let’s say Jane Doe is an administrator of the “Pretend Company page on Facebook. home about smi learning lab contact SMI is powered by seasoned professionals from C.E.L. Public Relations and Small Business Mavericks C.E.L. Public Relations Small Business Mavericks Loading Quotes. If she goes to that page while logged in and writes a post/comment on the wall, it will show that the post is from “Pretend Company. Thanks, Caroline ! -
Clean Your Cell Phone Screen! | The Social Media Incubator™ CEL PR , clean your cell phone screen , finding germs , germs in car , germs on phone , marketing tools , small business mavericks , social media , Social media as business tool , social media becoming mainstream , social media news , social media sites , Star Tribune Leave a Comment Previous post: Did President Obama Kill the Automated Tweet? home about smi learning lab contact SMI is powered by seasoned professionals from C.E.L. Public Relations and Small Business Mavericks C.E.L. Read the full article. -
ABSOLUTE PA | SATURDAY, FEBRUARY 5, 2011 The One Important Feature Facebook Forgot – Updated Facebook community management Facebook for business Facebook page Social Media and Internet Marketing social media for business Social Networking time management working productivelyI’ve recently discovered a new service for Facebook pages that is so important for community management and monitoring, I’m amazed it’s not already a Facebook feature! If you own or admin a Facebook page you will know that monitoring your page activity isn’t easy – you’re reliant on being in Facebook and checking the page manually. UPDATE. -
GEMMA WENT | MONDAY, DECEMBER 20, 2010 Looking backwards and forwards: What we’ve learnt in 2010 vs what’s next in 2011 Marketing Social Media Trends 2010 learnings 2011 trends communicationsHere’s my obligatory trends post. But lo, it’s not the standard list of trends from my perspective. Instead I sent out a plea to some respected comms folk and asked these two questions: 1. What was your biggest learning from a communications perspective in 2010? What is your one, key communications trend or forecast [.]. -
GEMMA WENT | FRIDAY, JANUARY 7, 2011 Top 10 Social Media, PR and Marketing Links of the Month: December Marketing Social Media Top 10 Links of the Month top 10 social media marketing pr linksOk, you got me. haven’t done this for ages (since August). All I can do is apologise (hey, I’m only human). With that done, I’m back with my Top 10 links of the previous month. New readers, these are the most popular links I share on Twitter (some mine, mostly other clever folk), so [.]. -
GEMMA WENT | MONDAY, JANUARY 10, 2011 Free social media strategy ebook As regular readers know, at the end of last year I ran a series on this blog on how to develop and deliver a social media strategy. Blogging Facebook Foursquare Linked In Social Media Social Media Strategy Series Twitter free ebook social media strategyThis has now been gathered together into an easy to read ebook which covers each stage of the process, from getting buy-in at the start to ongoing management, [.]. -
GEMMA WENT | WEDNESDAY, FEBRUARY 16, 2011 What is social influence? Photo by Paul Clarke Last week I took part in a hearty debate with Andrew Gerrard, Joanne Jacobs, Benjamin Ellis, Matt Rhodes and Azeem Azhar for social media week hosted by my friends at Likeminds. Social Media Video Influence Social Media WeekThe clever folk at Brass got their mic’s on and recorded a few of us telling them what we feel [.]. -
GEMMA WENT | MONDAY, FEBRUARY 21, 2011 Are You a Sizzling Taco or Going Down in Flames? This is a guestpost by Luke Brynley-Jones, social media consultant and blogger. Luke is hosting Social PR 2011 (London) on 28th Feb and has kindly agreed to let readers of our blog get a 10% discount to the conference using the code “red10”. Last month Taco Bell had a social PR disaster. PR Social Media KD Paine social pr social pr 2011Rumours spread online that their [.]. -
MOBILEGROOVE | THURSDAY, DECEMBER 9, 2010 Personalization Across Mobile, TV & Internet; Why Recommendations Must Be Social Media companies and content providers — including TV Guide , the one-stop destination for television listings — have released applications for iPhone, Android and iPad platforms. has taken the wraps off their Xfinity TV app for the iPad, that allows digital subscribers to watch movies and TV shows on the tablet device, as well as program their digital video recorders, browse content by keyword or title, create a watch list of favorite shows, and share viewing choices with others via social networks. Getting social. Center stage. And the list goes on. -
MOBILEGROOVE | FRIDAY, JANUARY 14, 2011 Marketers Need New Mobile Social Media Mindset; Motorola’s Devices Could Have More Impact Than We Think Surely, that’s a data point that shows the convergence of social media and mobile. Costolo’s numbers are especially interesting to marketers stepping up investments in social media. But I have to question the wisdom of marketers keeping their efforts (and investments) in social media marketing and mobile marketing in separate silos. After all, social (connecting with our networks on the move) continually tops the list of activities we do most on our mobile devices. Mobile Marketing Mobile Social MediaWhy can there be only one?) -
MOBILEGROOVE | FRIDAY, JANUARY 28, 2011 Reports Reveal Hot Mobile Numbers; Facebook Phone Might Upset Mobile Marketing Some of the leading wireless analysts issued reports this week, covering everything from revenue projected from the combination of mobile, social and loca l, to the size of the app business in 2011 and beyond. point that stands out: the mobile/social/local combo will explode in usage but generate little revenue because price drops will put smartphones in the hands of more consumers. Julie gave us the inside track on Forrester’s 2011 mobile trends. Put another way, it isn’t a question of either/or. It’s both. Apps and Web will coexist and marketers will adapt. -
MOBILEGROOVE | THURSDAY, FEBRUARY 10, 2011 New Mobile Audit Reveals State Of Mobile Commerce Among Leading Brands; Identifies Best Practices He oversees the strategic direction and tactical execution of key client initiatives in a variety of digital areas, including content & collaboration, commerce, digital marketing, social media and mobile. As a mobile and emerging media strategist, Tom has worked with many leading brands to develop solutions that successfully integrate mobile applications, sites and marketing platforms into true cross-channel initiatives that leverage digital content, commerce and social media capabilities. The growth of mobile online shopping in the U.S. by end-2011. -
MOBILEGROOVE | TUESDAY, MARCH 15, 2011 #DearKen: What Social Media Marketers Can Learn About Cause Marketing From Lady Gaga & The Disaster In Japan This week has seen both large tech firms (Bing) and small startup companies come under fire after their initiatives to solicit donations for Japan’s earthquake and tsunami victims in exchange for social support of their brands were viewed more as opportunistic PR than genuine efforts to help victims. How should marketers use social media for social good? We welcome Ken Herron, social marketing authority and CMO at social applications and solutions company SocialGrow Inc. Mobile Giving Mobile Social MediaGood or bad idea? -
MOBILEGROOVE | MONDAY, MARCH 28, 2011 #DearKen: Should You Put Ads in Your Tweets If You’re Not Kim Kardashian? Ken Herron, social marketing authority and CMO at social applications and solutions company SocialGrow Inc. The usual preface before we start to keep my company’s lawyers happy – my answers are my own, and are based on my personal experience running my own company’s social media efforts, managing a team of brilliant social marketers, and advising my B2C and B2B social marketing consulting clients. One of the joys of social media is its meritocracy. Social media creates a level playing field. Mobile Social Media -
MOBILEGROOVE | FRIDAY, APRIL 22, 2011 Mobile Marketers Need To Balance Targeting & Privacy Concerns Zuckerberg also moderated a town hall event — no doubt to show off Obama’s social media savvy just as the run-up to the 2012 elections begins. One study covered in the article (from ForeSee Results) reports that the majority of consumers want to receive information about discounts and special offers via email over other channels (including social networking sites and mobile alerts). Do you – or anyone you know – really want to be targeted ? Just the term conjures up images of bulls-eyes, shooting ranges and scenes from the movie Minority Report. -
SAMIR BALWANI | TUESDAY, APRIL 26, 2011 7 Simple Fixes for Your Small Business Website Similar Posts: Why You Need a Social Media Hub. Do You Have A Social Media Hub? When I hear “business website” I think “business storefront”. To me, both are synonymous. Yet, most business owners ignore their website, take shortcuts, and generally treat it as a secondary priority. Would you leave your stores’ windows shattered? Why do the same for your website? The following are 7 really easy and often overlooked fixes you can implement on your website to fix it up. Make Your Navigation Easy. Create a Portal Homepage. Build a Contact Form. Update Your Blog Often. -
ABSOLUTE PA | THURSDAY, APRIL 21, 2011 Virtual Events: 7 Reasons To Use Them Thanks to improved technology, social media and the real time web, they provide a real alternative to off line events. Absolute PA offers a range of niche services to support small business owners with their marketing and events, particularly in the online and social media arena. I am pleased to announce that I have successfully completed the Virtual Event Specialist Certification Program, a 4-week training course that equips online professionals with the key skills and tools necessary to offer clients important and in-demand virtual event management services. -
SAMIR BALWANI | MONDAY, MARCH 21, 2011 Marketing Plan Audits: The First Step to Successful Strategy Owned Media. The first step is to start with owned media. Note, that I don’t include social media in this bucket. The audit should review and determine the effectiveness of the owned media. Earned Media. Paid Media. Shared Media. The shared media marketing channel includes all social media profiles, including a Facebook fan page and Twitter profile. After outlining all relevant information, it should recommend social profiles to manage, tools to use, and how to measure results. Defining the Marketing Plan Audit. -
AKAMAI MARKETING | WEDNESDAY, FEBRUARY 11, 2009 The Wells Fargo Debacle.how to get around it What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. Now that the spotlight is on, every time there is a sponsorship, a meeting or an event, eyebrows will go up. So, if you think that because you are in the sponsorships arena, not the incentive arena this won’t effect you, guess again. As a tax payer, I can’t help but be outraged. But that doesn’t mean that events have to be canceled. Together. -
AKAMAI MARKETING | MONDAY, MARCH 9, 2009 The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event. What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. The group got lots of together time as they moved along middle America on a 45-foot bus. The result? -
AKAMAI MARKETING | MONDAY, MARCH 9, 2009 Jack Welch supports events and their business uses. What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? -
JOSH S PETERS | MONDAY, MARCH 7, 2011 My first week at The Search Agency pt 1 little over a week ago I accepted a position as Manager, Social Media at The Search Agency , and while the last week I was employed here it was filled with paper work, company training, welcome week events, etc. It represents a company that never gets comfortable and is always evolving (like adding a social media division…). get to help really define it and help create what it means to have a social media arm inside the company. However, as it’s defined right now I’ll be doing: Social media analysis and strategy for clients and TSA. -
JOSH S PETERS | WEDNESDAY, MARCH 9, 2011 My First Week At The Search Agency pt2 Social Media Agency Surviving An Agency The Search Agency TSASnack Pantry #1 at TSA. didn’t post this yesterday because I decided I wanted to do it as a recap instead. Day 2 at an agency has brought with it some realizations about the difference in working styles, work load, and more. The work style in an agency larger than my old basement office is a LOT faster. There is a lot more people asking for things and about things. The constant flow of people and emails is something I need to adjust to FAST. The word load is much much more. At the most I have 3. -
IMAGINE YOUR REALITY | TUESDAY, MARCH 22, 2011 Why you don’t want to use FB lists for business Recently, a client of mine let me look at a training that some of their employees went to on social media marketing. There’s nothing wrong with creating a list for people you do business with, in order to keep track of them or send occasional messages, but using lists as a social media marketing tool is a bit risky because of the account suspension. Social Media social media behavior Uncategorized facebook Facebook lists social media marketing Taylor EllwoodOne of the new Facebook features is lists. -
SOCIAL AND LOGICAL | FRIDAY, DECEMBER 3, 2010 How To Come Up With Great Content Ideas Great social media campaigns provide quality and engaging experiences for audiences on an ongoing basis. My last post was about social media being more of an inner game. For your social media objectives, ask yourself what your audience would genuinely be interested in hearing or knowing about. New media is a two way dialogue, as opposed to just pushing sales driven messages. Engagment Perspectives The Inner Game of Social Media brainstorming contentProviding these ongoing and engaging experiences requires creativity. Brainstorming. -
SOCIAL AND LOGICAL | FRIDAY, DECEMBER 3, 2010 Upgrade Your Social Strategies By Understanding Network Theory These principles are at work, not only in social media, but also in technology and the natural world as well. Understanding these principles will help you make effective decisions for your social media strategies. In social media, they would include our Twitter followers, Facebook fans etc. In social media, having the right set of conditions will enable positive outcomes such as word of mouth dynamics and conversions. I’m not saying that you should spend your entire work day aimlessly socializing online. Components. link]. -
SOCIAL AND LOGICAL | FRIDAY, DECEMBER 3, 2010 Tool versus Solutions- An Illustration Back in February, I wrote about a company called Threadless as an example of a social media campaign to learn from. “ Offline Social Logic Perspectives The Inner Game of Social Media James Jean Michael Naiman The Piano Twinkle Twinkle Little StarOne of my previous posts discussed the difference between tools and solutions. Again, there are the tools themselves. And there is the result of using these tools. thought it would now be fun to illustrate this distinction. Understanding concepts is a completely different experience from seeing actual examples. -
SOCIAL AND LOGICAL | FRIDAY, DECEMBER 3, 2010 Oliver Peoples Online Engagment Great Social Media Campaigns Marketing Perspectives Oliver PeoplesOliver Peoples is one of those brands that I’ve always been familiar with, but never paid much attention to. This changed when I came across their online presence. follow them on Twitter and came across a link to one of their videos explaining how to select the right frames for different face shapes. think it is important to note this video. It provides viewers with a personable, interactive experience, while showcasing the product. It’s inviting, not pushy. -
SOCIAL AND LOGICAL | SUNDAY, DECEMBER 19, 2010 The Art of Being Personal While Sticking To Business Objectives Social Media is Fun When There is No Pressure. We all know how effortless social media can feel when we are doing it for personal reasons. When social media is done without expectations or pressure, we are in a different state of mind where our actions flow. So then, businesses started asking themselves, if social media is so easy and effortless, why not harness the power of online conversations for their own brands? Social Media is Not So Fun When There Are Expectations. Frame of Mind for Social Media. -
SOCIAL AND LOGICAL | SUNDAY, JANUARY 23, 2011 Something Old, Something New, The Beatles On i-Tunes The lyrics, “Come together right now over me, is such a fitting statement for social media. Just Because Perspectives Beatles Come Together digital media iTunes mp3Timelessly cool, such is the nature of the Beatles. You’ve probably already seen this billboard image. Just as their music never goes out of style, their look is as hip now as it was back then. It kind of reminds me of Jack White and his former band the Raconteurs. Many of today’s indie artists also don a Beatles-esque look. Don’t you think? The Beatles meets the digital age. -
SOCIAL AND LOGICAL | TUESDAY, DECEMBER 28, 2010 Who Knew Paper Towels Could Be This Fun? « Social and Logical A people-centric look at social media Search Social and Logical About Who Knew Paper Towels Could Be This Fun? 28 Dec Social media usually works best when its has to do with topics that people naturally enjoy talking about. Do we converse about soap, toothpaste, window cleaner or detergent during the normal course of our day? Maybe if we are discussing chores or errands. And what about paper towels? When I was on You Tube the other day, I was struck by this prominent display ad on their home page. don’t know why, but I clicked it. Who knew? -
WISDOM LONDON | WEDNESDAY, MAY 26, 2010 Wisdom London's World Cup Triumph Wisdom London Creative Communications is our world… « Social Media Revisited (and why SM workshops rock) Are we now social consumers? And where are the social businesses? » Wisdom London’s World Cup Triumph London, Monday 24 May : Football fever reached the glitterati today, as Wisdom London unveiled their 2010 World Cup Planner in good, old-fashioned poster format. In a shock move, newly-transferred Wisdom London designer Ellie Gibson cast aside her Mac and reached for her art pens, bringing hand-drawn love to this modern masterpiece. Want one? -
WISDOM LONDON | MONDAY, OCTOBER 25, 2010 Protected: Social Media for Internal Communications / Protected » Protected: Social Media for Internal Communications / Protected Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on October 25, 2010 at 3:21 pm and is filed under Uncategorized. Wisdom London Creative Communications is our world… « Emotive Brands: People love… Pedlars Brand Messaging: Does your brand have multiple personalities? You can follow any responses to this entry through the RSS 2.0 feed You can leave a response , or trackback from your own site. Like Be the first to like this post. Blog at WordPress.com. -
WAXING UNLYRICAL | SUNDAY, JANUARY 9, 2011 Weekly Roundup: Finding Comfort Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Finding Comfort January 9th, 2011 Tweet From start to finish As tends to happen, what one thinks one will do can be quite different from start and intent to finish and result. For example, I thought this week’s roundup might be a list of seven New Year-related posts I found useful. Life really changes in the blink of an eye , doesn’t it? can’t think of anything else, or do anything else. Forgot ELVIS’ BIRTHDAY! -
WAXING UNLYRICAL | SUNDAY, SEPTEMBER 26, 2010 Weekly Roundup: Time and Space Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Time and Space September 26th, 2010 Tweet Time, space, and how we inhabit the two have been a bit on my mind lately. Why: As the author says, “coffee as an international social phenomenon is severely underrated. Image: Brisbane Falling via Flickr , CC 2.0 Not that they’re normally too far from it – because everything we do is a function of time and space, isn’t it? It’s a good read. pts Settings. -
WAXING UNLYRICAL | SUNDAY, NOVEMBER 28, 2010 Weekly Roundup: Across The Pond And More Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Across The Pond And More November 28th, 2010 Tweet Seeing as how I spent this past week in London, England, I thought it only appropriate to showcase some of the most interesting blog posts from “across the pond that I’ve come across recently. Why: Apparently we’re not over the social media adoption curve after all, no matter what you might hear. PR of course , from the PR and Media Blog of James Crawford. -
WAXING UNLYRICAL | SUNDAY, DECEMBER 19, 2010 Weekly Roundup: Refreshingly Different Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Refreshingly Different December 19th, 2010 Tweet So many posts, so little time… It’s the time of year when online noise gets louder (not a scientific statement, just my opinion), and everyone’s talking about lists, predictions for the new year, yada yada. What I liked about these posts, which I’ve seen over the last few weeks, was that they’re all a bit different. little bit of freshness for your day. Enjoy. -
WAXING UNLYRICAL | SATURDAY, JANUARY 1, 2011 Shaping My World In 2011: Tackling The Triangle Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Shaping My World In 2011: Tackling The Triangle January 1st, 2011 Tweet Taking a cue from Robin Ferrier’s Women Grow Business (disclosure: client) post on “ un-resolutions for the New Year , I’ve been thinking about what my un-resolutions would be. Because we all make resolutions… and more often than not, we don’t keep them. That can make us feel like losers. And who wants to be a loser? Give Waxing UnLyrical wings. -
WAXING UNLYRICAL | SATURDAY, JANUARY 22, 2011 A Three Week Check-In Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali A Three Week Check-In January 22nd, 2011 Tweet One of the things I wanted to do more of this year was to pay more attention to wellness. Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! -
STEPHEN P SMITH | WEDNESDAY, FEBRUARY 23, 2011 Social Media: Ur Doing It Wrong Rebecca Lieb has a column up at Ad Age Digital on the Suxorz Awards , companies doing Social Media wrong: Quick! Which is the worst social media faux pas? New York’s Social Media Week featured wall-to-wall sessions on how marketers can do social media right, but nothing can hold a candle to the sheer Schdenfreude of watching the brands and agencies that are doing it wrong. Business Development social media literacyInviting consumers to follow your company — via a locked Twitter account; or. Oh, goodie, look! -
GET SOCIAL PR | MONDAY, SEPTEMBER 13, 2010 Building a Company with Social Media Media Relations -
GET SOCIAL PR | TUESDAY, NOVEMBER 2, 2010 Can Internet Public Relations Grow Your Business “While just one in 10 business owners reported using social networking for marketing last year, 39% indicated they did in September 2010, reports the online marketing research. For business owners, social media ultimately should be a two-way street. More than 10% of consumers we surveyed reported posting a review of a small business through social media channels such as Facebook, Twitter or LinkedIn, and of these posts, two-thirds say the reviews have been positive.”. Media RelationsWhat’s drive consumer engagement, you ask? Facebook. -
GET SOCIAL PR | TUESDAY, NOVEMBER 9, 2010 Making Social Media PR Work For You Thy hype of social media is gone. The tools continue to mature and the strategies for executing social media PR campaigns are as diverse as the company’s and organizations using them. But if you’re just now seeing the return on investment of social media, how it builds social capital and provides a two-way means of communication between you and your stakeholders — the whole thing can look quite complex and confusion. This is also true for using social media too. It just is and that’s okay. Where do you start? -
GET SOCIAL PR | SATURDAY, NOVEMBER 13, 2010 Facebook To Display Over A Trillion Ads Per Year From Strongman Digital Media , we find Facebook poised to display over a trillion ads to its 500 million (and growing) users. As reported on the Strongman Digital Media blog, “The news has Facebook taking 23.1% But you need a social media PR professional to help. If you need a social media PR professional on your team, let me know. If that doesn’t get small business owners’ attention, they are dead or in a coma. Using demographic and other data Facebook provides, advertising becomes very targeted and measurable. That’s the ROI. -
GET SOCIAL PR | TUESDAY, NOVEMBER 30, 2010 Social Media PR: An Instant Media Classic Over on my digital colleague’s blog, Mr. Media Training , we are given a great little ditty from Canada. His handling of the media was akin to French Queen Marie Antoinette’s comment: Qu’ils mangent de la brioche. To read more about what executives should do when the media sets up an ambush, read “ I’m Eating a Cookie: An Instant Media Classic. Using social media, such as a blog, twitter account or YouTube could have been helpful. “In just two minutes, writes Brad Phillips, “Dr. That’s never good -
STEPHANIE WONDERLIN | FRIDAY, FEBRUARY 4, 2011 2-2-11 Tweetheart TV Episode Boxcar Interactive Social Media Show Media Feedia Swonderlin Tweetheart TV TweetheartTV Video YouTube YouTube Interactive video bizzy hyper alerts interactive youtube video stephanie wonderlinTweet. In this episode of Tweetheart TV, I show you one app that I CANNOT live without - Boxcar ! Plus, there are a ton of people talking about Hyper Alerts , so I'll show you how to use Hyper Alerts as well as MediaFeedia to get the most out of your Facebook marketing! Are you sick of going to the SAME places day in and out? Perfect!! -
AGGREGAGE BLOG | THURSDAY, NOVEMBER 5, 2009 Aggregation Editorial Social Layers Great post by Robin Hamman, who leads the Social Media practice at Headshift, Curating, Not Moderating, the Flow of Content and Participation. He discusses how the value of using aggregation and curation: A simple enough idea, in practice curation of external and social content has been relatively difficult for media brands and other organisations to put themselves at the centre of the flow of information and content around them. It’s different from mere aggregation services because there is an editorial layer and a social layer. They choose what to feature. -
AGGREGAGE BLOG | WEDNESDAY, SEPTEMBER 22, 2010 Filtering and Curation for Specific Topics For Social Media Informer , it’s social media for business. Organizing – For Browse My Stuff, this is where the social signals and topics come into play. Using Browse My Stuff that has curated content sources and automated filtering based on social signals , I have immediate access to a really nice page that’s essentially a constantly updated Top 100 list for a large number of topics that fall under the site. Study: Most Effective B2B Social Media Tactics are IT ‘Lite’. Social Media for B2B. What is Curation? Summary. -
AGGREGAGE BLOG | MONDAY, SEPTEMBER 27, 2010 Should Blogs Syndicate? Crowd-Driven: The selection of articles / posts is handled by a crowd of people as is done in social news sites such as Sphinn, Digg, Reddit, etc. For example, Social Media Today (SMT) makes full copies of human selected articles. As a blogger, I’m continually facing the question of whether I should syndicate my content and how actively I should attempt to get it syndicated. There are a lot of potential aggregators out there. They have a lot of different practices. It’s really part of trying to Amplify Your Blogging. talks to various pros and cons for syndication. -
AGGREGAGE BLOG | MONDAY, OCTOBER 4, 2010 Hashtags for Listening, Collecting, Broadcasting and Conversations Mike Sansone asked me if there was a hashtag for Social Media Informer. Of course I cheated and used pages from Social Media Informer such as hashtag , hashtag marketing , and B2B hashtag and the B2B Marketing Zone hashtag page. 14 Quick Tactics to Encourage Corporate Social Media Adoption , February 5, 2010. Ways Businesses Should Use Social Media , April 7, 2010. The Four Primary Types of Social Media Strategy , September 1, 2010. Great idea came from a different conversation. But I hadn’t really considered a hashtag. -
STEPHANIE WONDERLIN | TUESDAY, JANUARY 25, 2011 1-26-11 Tweetheart TV Episode App of The Week Facebook Facebook Insights Facebook Stats GroupMe IInteractive Social Media Show Monitoring Nike Women Social Media Social Media Tips Swonderlin Text Messaging Tips Tools Tweetheart TV TweetheartTV Video Wordle YouTube stephanie wonderlinIn this episode of Tweetheart TV , there are some segments you don't want to miss! Group texting can seem like a chore, but not while using GroupMe ! If you manage a Facebook Page , you know that the insights can be a little confusing at times.I've ve got some tips that should clear those right up! -
SAMIR BALWANI | TUESDAY, JANUARY 25, 2011 Marketing Plan Audits: The First Step to Successful Strategy Owned Media. The first step is to start with owned media. Note, that I don’t include social media in this bucket. The audit should review and determine the effectiveness of the owned media. Earned Media. Paid Media. Shared Media. The shared media marketing channel includes all social media profiles, including a Facebook fan page and Twitter profile. After outlining all relevant information, it should recommend social profiles to manage, tools to use, and how to measure results. Defining the Marketing Plan Audit. -
IMAGINE YOUR REALITY | TUESDAY, JANUARY 25, 2011 A Facebook tag strategy Social Media social media behavior facebook social media marketing tag tagging Taylor EllwoodOne feature that I like on Facebook is tags. You can use tags to notify people or organizations that you’ve mentioned them, but there’s another benefit as well. Let’s say you’re an admin for a Facebook business page. Every time you post on that page, what will show up is the logo for the business page. If you want to post as yourself, you can’t as long as you’re an admin. -
SAMIR BALWANI | TUESDAY, JANUARY 11, 2011 Business Culture that Inspires Your Consumers We’ve gone through the era of online marketing and social media, we’re on the verge of a period where company culture will be scrutinized. Often overlooked, business culture can be one of the most effective ways to increase a business’ bottom line. Exciting, inviting, cultures make consumers feel part of a group and inspire them to share with their friends. Most businesses ignore the idea of culture because it can be a difficult strategy to execute. Nonetheless, there are a number of ways to inspire a successful business culture. Case Study: Zappos. Case Study: Zappos. credit. -
NET-SAVVY EXECUTIVE | WEDNESDAY, JANUARY 12, 2011 How to Present at AnalyticsCamp I got a very nice note from out of state—someone from a social media analysis company who wants to present (we prefer to say "lead a session") at AnalyticsCamp. told him the super-secret process that's required to get your session into our unconference. If you promise not to tell anyone (shh!), I'll share it with you, too. Here's how it works: Register for AnalyticsCamp. It's free, but please cancel if you're not going to make it; we use the total for food planning. Add your session proposal to the list. Just copy the format used by the existing entries. Events -
FIREBELLY | WEDNESDAY, NOVEMBER 17, 2010 Firebelly's Upcoming Speaking Engagements Marketing Your Consulting Practice Using Social Media. Social Media & Brand Management. Why Blogging Is The Best Social Strategy. Below are Firebelly’s upcoming speaking engagements. We hope you can join us! December 8, 2010. 2010 American Society of Consulting Arborists (ASCA) Annual Conference. Amelia Island, FL. Duncan Alney. January 13, 2011. 2011 NAHB International Builders’ Show. Orlando, FL. Duncan Alney. January 20, 2011. Indiana University Communications and Marketing Conference. Indianapolis, IN. Chantelle Flannery. Duncan Alney. -
FIREBELLY | THURSDAY, NOVEMBER 18, 2010 F**k Social Media: Blogging Is Where It’s @t Here are Firebelly VP Chantelle Flannery’s slides from her F**k Social Media: Blogging Is Where It’s @t presentation at the Social Media Club Indianapolis event last night. For those who could not attend, the gist was that social networks come and go, but blogging (and more specifically blog content) is forever. Brands are also forced to play by social networks’ rules, but, with blogging, brands are in control and own their content. Blog Blogging -
FIREBELLY | MONDAY, DECEMBER 6, 2010 New Facebook Profiles Launched Blog Facebook Social MediaFacebook has begun rolling out new profile pages for its 500+ million active users. Facebook claims it will make it easier for people to “tell their stories and learn about their friends. Photos and profile information are displayed much more prominently in the redesigned profiles. Tabs are also gone – replaced with links below the profile photo (much like a merged Business and Places page). Here is a brief video that showcases some features of the new Facebook profiles. Video URL: [link] ]. -
ABSOLUTE PA | TUESDAY, SEPTEMBER 21, 2010 My Favourite Twitter Function and 5 Ways to Use it Twitter Business benefits of Twitter Internet Marketing Services Social Media and Internet Marketing social media for business time management Twitter for business Twitter guide VA Tips for businessOf all the great Twitter functions, there is one I love most that is often overlooked by other users: Favourites. can’t help but notice that many people don’t use this handy function that enables you to save a tweet to your favourites page within your Twitter profile (or favourites column if you use a third party application). If not, why not? -
NET-SAVVY EXECUTIVE | TUESDAY, DECEMBER 28, 2010 Thinking Through 2010 Applying Social Network Analysis to Social Media Not only is SNA different from SMA , we're really just getting started at using them together. The Importance of the Analyst , Learning Curves for Social Media Analysis , and Can Analytics Be Taught? Whose Ethics Apply in Social Media? Social Buzzword Bingo I went for a humorous approach, but the point is that social is a seriously abused buzzword, especially in the hands of trendsetters who are unaware of the existing language. I don't try to post every day. What will happen in 2011? -
STEPHANIE WONDERLIN | TUESDAY, JANUARY 4, 2011 Tweetheart TV Announces the FIRST Interactive Social Media Show Each episode of Tweetheart TV will be packed with social media tools, interesting sites and gear, social media tips and tricks, and a little bit about your host, Stephanie Wonderlin. App of The Week Facebook Interactive Social Media Show Media Feedia Monitoring News Nike Nike Women Pummelvision Social Media Social Media Interactive Video Show Social Media Show Swonderlin Tips Tweetheart TV TweetheartTV Twitter Twitter Tips Tricks Video YouTube YouTube Interactive video stephanie wonderlin -
SOCIALNOMICS | WEDNESDAY, DECEMBER 22, 2010 Drink Responsibly & Use Social Media Responsibly this Holiday Season The below video does a good job of capturing what many in the world can experience – social media fatigue. Drink and use social media responsibly. Facebook Twitter social media video social media fatigueThe holidays can be a stressful time of year. It’s important to remember during this stressful holiday season to take time for yourself and also your family. Happy Holidays! By Erik Qualman. Notes: Hat tip to Allen Mezquida & smigly.tv. -
SAMIR BALWANI | TUESDAY, DECEMBER 28, 2010 11 Marketing Predictions for 2011 Social Media will Mature. Brands will Minimize Social Platforms and Invest in Websites. 2: Social Media will Mature. Major brands have embraced the value of social media and the online world. Businesses across the board have realized its importance and have pledged significant resources to the new media medium. Social media will drive businesses to re-think their culture and create a shift in how we do business and how we present ourselves. 8: Brands will Minimize Social Platforms and Invest in Websites. credit. -
JOEY STRAWN | SATURDAY, DECEMBER 25, 2010 Happy Holidays! Blog Marketing Social Media Merry Christmas ThanksTweet. However you are choosing to spend today, I hope it is a wonderful day full of cheer and happy faces. You all have really made this year great for me and I can’t thank you enough for the growth I have seen here at JoeyStrawn.com. can’t wait to see what 2011 brings, but we still have a little time left in 2010, so let’s make it great together. Merry Christmas and Happy Holidays! From, Joey. 29 12 Blogs of Christmas: Day 1 – Strategy. Tweet. -
ONE SOCIAL MEDIA | WEDNESDAY, DECEMBER 15, 2010 75+ Ways to Do Good with Social Media With Christmas round the corner and the season of giving and doing good about to start, here’s an interesting post on how you can use Social Media to spread the word of love and do your bit for the world. Social Media for Small Business social media marketing des moines social media company One social media social media des moines social media for small businesses social media iowa social media marketing company social media Philadelphia social media services -
STEPHANIE WONDERLIN | WEDNESDAY, FEBRUARY 3, 2010 One Hot Social Media Topic - Video! -
STEPHANIE WONDERLIN | WEDNESDAY, FEBRUARY 10, 2010 It's Not About The Numbers -
STEPHANIE WONDERLIN | WEDNESDAY, FEBRUARY 17, 2010 Formula for Marketing in a Social Media World -
STEPHANIE WONDERLIN | FRIDAY, MARCH 26, 2010 Why Should I Care About Social Media?! -
STEPHANIE WONDERLIN | THURSDAY, APRIL 22, 2010 Stickybits - Will They Stick In Social Media? -
STEPHANIE WONDERLIN | THURSDAY, APRIL 22, 2010 Stickybits - Will They Stick In Social Media? -
STEPHANIE WONDERLIN | SUNDAY, APRIL 25, 2010 A Company That Does Social Media Right! @dominos -
STEPHANIE WONDERLIN | SUNDAY, APRIL 25, 2010 A Company That Does Social Media Right! @dominos -
STEPHANIE WONDERLIN | WEDNESDAY, MAY 5, 2010 Erik Qualman's "Social Media Revolution Refresh" -
STEPHANIE WONDERLIN | WEDNESDAY, MAY 5, 2010 Erik Qualman's "Social Media Revolution Refresh" -
STEPHANIE WONDERLIN | WEDNESDAY, MAY 12, 2010 Review of Shama Hyder Kabani's Book, "The Zen of Social Media. -
STEPHANIE WONDERLIN | WEDNESDAY, MAY 12, 2010 Review of Shama Hyder Kabani's Book, "The Zen of Social Media. -
STEPHANIE WONDERLIN | TUESDAY, JUNE 1, 2010 "Stephanie Wonderlin" blog listed as Top 10 Social Media Blog! -
SAMIR BALWANI | THURSDAY, DECEMBER 9, 2010 The Power of an Online Community: Reddit Gifts Social Media MarketingSome of you might know that I’m an avid Reddit user , I read it daily and try my best to vote for and comment on things I find really interesting. This year, I decided to take part in their giant secret santa. It’s a really great system, where you pledge to send a gift and the site assigns you a random Reddit user. You’re given deadlines to send the gift and once you receive it you can post what you got. The whole secret santa is really great because some people get some awesome gifts. So what did my secret santa get me? -
ONE SOCIAL MEDIA | SUNDAY, DECEMBER 5, 2010 7 Tips to Successful Engagement on Facebook Success with Social Media comes only through engaging your audience. This is apparent from so many Social media marketing failures. Here’s a remarkably useful guide to making yourself heard on Facebook, easily one of the most popular Social Media platforms today. facebook des moines social media company One social media social media des moines social media for small businesses social media iowa social media marketing company social media Philadelphia social media services -
ONE SOCIAL MEDIA | MONDAY, DECEMBER 6, 2010 How to Advertise Inside Social Games on Facebook In fact this is true for most other popular Social media platforms. Social Media has become the new billboard for the world. Yes, I’m talking about Social Games. Games also represent a huge audience for advertisers, as more than 56 million Americans play social games on a regular basis. Here’s an excellent guide to get you started on advertising on social games. With 500 million active users and growing, the prospects on advertising in Facebook are very thrilling indeed. Share this post. -
COLIN ALSHEIMER | MONDAY, DECEMBER 6, 2010 The Arsenio Hall Show’s Guide to Images on Your Blog Featured Guest Blog internet marketing arsenio hall best practices blogging guest post images marketing Social Media tipsRemember Arsenio Hall? If you’ve slept since the mid 1990s, comedian/actor Arsenio Hall hosted The Arsenio Hall Show, a late night talk show that aired from early 1989 to mid 1994. frequent gag in Hall’s opening monologue suggested that he still lived in Cleveland, and drove himself to Los Angeles every day to host the show. Things That Make You Go Hmmm…” reached #1 on the Billboard Hot Dance Club Play chart. It also reached #4 on the Billboard Hot 100 chart. -
IMAGINE YOUR REALITY | SATURDAY, DECEMBER 4, 2010 Personal and professional boundaries on social media One of the issues that arises with social media is how people keep distinct boundaries between their personal and professional lives. Watch the video below to see more: Social Media social media behavior privacy on social media social media coach Taylor EllwoodIt’s an important concern to consider, because people need to know that their privacy will be respected. -
CHARLENE LI | SUNDAY, APRIL 25, 2010 Review copies of “Open Leadership” available ll be happy to send you a galley of the book if you can show any one of the following: Write a blog about business leadership, strategy, marketing, social media with demonstrated audience engagement (e.g. While not perfect, the content is basically the same as the final product so acts as a good basis for a review. comments) Have a Twitter account with at least 1,000 followers and comment primarily about the above issues. Can make a case why you should get a galley. Update : Because of the dwindling supply, I have to limit distribution to US-based reviewers. Thanks! -
FIFTH GEAR ANALYTICS | MONDAY, JUNE 28, 2010 Digital Marketing Days: Old School vs. New School The newbies are convinced that search engine optimization, social media and email are the only areas worth spending money on. Bob McCarron. The Direct Marketing Association’s DM Days show in NYC re-branded itself this year as Digital Marketing Days. The show offered attendees an opportunity to learn the latest strategies and best practices to acquire and retain customers in the digital era. Surprisingly, most of the print vendors I spoke with only offered standard printing: no Print-on-Demand (POD) or other digital printing options. Who’s right? Tweet This! Digg this! -
FIFTH GEAR ANALYTICS | FRIDAY, JUNE 25, 2010 Should You Listen When Choosing a Listening Platform? As social media usage becomes a mainstream method to deliver messaging and gather feedback, social listening platforms continue to emerge and evolve. More and more companies are integrating listening platforms into their social media and marketing strategies. think at this stage of the social game, we can all agree that there are 3 main reasons to listen. Social tools make brand advocates highly influential. Social listening platforms are on the rise, and continue to improve and evolve. Wendy Boyce. The list of features is dizzying! -
FIFTH GEAR ANALYTICS | SUNDAY, JUNE 20, 2010 Xerox “Talks the Walk” with Marketing 2.0 Conversations is a blog which calls attention to the individuals and companies that are leading the way through challenging, disruptive and exciting times in marketing, media and business in general. Conversation on the challenges of maximizing marketing effectiveness in a minimal economy using social media and analytically driven 1-to-1 marketing techniques. Early on in the conversation we talked about the dramatic changes that social media brought to customer communications and go-to-market strategies. Barb Coté. CMO 2.0 Here are some excerpts from their 2.0 -
FIFTH GEAR ANALYTICS | TUESDAY, OCTOBER 19, 2010 DMA: 2010 – Channel Integration + Marketing Technology + Data = ROI This year’s DMA:2010 show in San Francisco was chock full of sessions and exhibitors talking about how to best navigate this interesting marketing landscape of emerging channels like social media and mobile, the explosion of data, and the challenges marketers are facing to attribute success and ROI. Bill Harriss. The scales have been tipped to the point of no return for marketing organizations to combine the right creative marketing savvy with technological know-how and then apply the right amount of analytics to make sure all efforts are delivering solid ROI. Tweet This! -
THE ANTI-SOCIAL MEDIA | SUNDAY, JANUARY 10, 2010 Why Anti-Social Media? You can’t avoid social media. This blog is intended for the people who don’t give a damn about social media, those who’d cut off their right thumb before giving up tweeting, those who’d cut off the right thumb of the person tweeting, and the countless masses caught somewhere in the middle of this Bermuda triangle of the internet. Don’t get me started on trying to follow the so called Social Media Guide. Tags: About Anti-Social Media Twitter LinkedIn Facebook It’s everywhere. Welcome to the jaded view of the internet. -
THE ANTI-SOCIAL MEDIA | TUESDAY, JANUARY 12, 2010 Feature: How NOT to Tweet with Sarah Palin Sarah Palin’s. Sarah Palin’s Twitter is the internet train wreck of Social Media. Feature: How NOT to Tweet with Sarah Palin. You know it’s really awful, but at the same time, you can’t look away. And if you’re a masochist like me (and face it, if you’re here, you probably are), you keep coming back for more. Today’s lesson is coherence and concision. On Twitter, you’ve got 140 characters to work with, and by hell you better make sure each one works. This tweet fails. Let’s see why. Sarah starts out with a question, which is good. Twitter is AMAZING for questions. w/team” Sarah? -
THE ANTI-SOCIAL MEDIA | THURSDAY, JANUARY 14, 2010 NBC vs. Social Media: I’m with CoCo (as long as it’s. NBC vs. Social Media: I’m with CoCo (as long as it’s easy). There’s a lot of buzz going round about the madness over at NBC all about The Tonight Show, Jay Leno, Conan O’Brien, and low ratings. Then I see people are changing their Avatar to the above in supposrt of Conan keeping the Tonight Show in it’s early time slot. They tweet about the madness. They blog about how much it sucks. Consumerist released the names and e-mails of NBC executives so people can write in support. But here’s the thing. NBC cares about money. Keep giving them money. Don’t mass e-mail them. | |