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    [Social Media] Eurapp Project: Sizing And Stimulating Europe’s App Economy
    Brainstorming sessions and presentations delivered a clear message that app companies and developers alike need marketing assistance (promotion, discovery, search advertising and social media) to extend the lifecycle of their app. Already enterprises in industries ranging from telecoms and media, to healthcare and financial services have amassed terabytes of information about their legions of customers. In the U.S. the Application Developers Alliance reports the App Economy is a significant driver, creating 519,000 jobs nationwide. Crowdsourcing kicks off. Related articles.
    [Social Media] 10 Ways Savvy Bloggers Use Landing Pages
    These comments offer “social proof,&# lending authority to your page and thereby increasing conversions. Excellent tips The Copyblogger media crew is obsessed with packing education into every product they sell. Jumpstart social media. Blog Marketing copyblogger media landing pages premise premise copybloggerThe magic formula for growing a spectacular blog is getting your readers to take action. lot of action. Specifically, you want to funnel your most devoted followers into an e-mail list or convince them to purchase a product. Premise is no different.
    [Social Media] The Social Value Game: Part 1
    The Value Game is a social media business method developed by the folks at The Ingenesist Project in a dynamic application of social technology. The third element is a consumer who seeks to minimize financial cost and maximize social value. The fourth element is a 3 rd party entrepreneur who is able to organized people in social networks and leverage primary and secondary assets in unique combinations. The fifth Element is a true value calculator called the Social Value Index (SVI).   The Social Value Index will keep score. per hour. 
    [Social Media] How to Leverage the Potential of Blogger Outreach
    Twitter let’s you do so many things and apart from all the micro blogging and social media marketing that it helps accomplish, it also helps you find the link building opportunities that you are searching for. Why not use, social media platforms like Twitter and Facebook to compliment the blogger. Social Media, Social Media, Social Media. was too, until I realized these guys (authority blogger) must also have a presence on social media, for e.g. a Twitter and Facebook ID/Account. What is Blogger Outreach?
    [Social Media] Online Tools that Help with PR
    It’s good news because you no longer have to rely on influencers and media to tell your story for you. You can do social media graphics, blog post images, business cards, flyers, invitations, and more. If you use any of the social networks, Hootsuite is the tool for you. It not only provides an easy way to update your social networks with the touch of one button, it allows you to create lists based on different influencer profiles. Or you can add items from Google, YouTube, Vimeo, news, blogs, and even the social networks. Canva to the rescue!
    [Social Media] Marketers Are Selling Dreams not Reality. It’s Time to Change.
    The beginning of this process started when I began reviewing budgets for media buys that had no “measured&# return to the bottom line of a revenue stream. just have an issue with making huge media buys on something that has no measurement. The true reason why people keep buying (without demanding measurement) billboards, newspaper ads, radio spots, banner ads, mass direct mail, and social media consulting is that they are afraid to do anything… Different. Your clients will find someone else and you will cease to be relevant. Is that not effective?
    [Social Media] The 2×4 Interview: Creativity
    To see what started out as a simple idea to  use social media to raise funds and awareness for charities  turn into the community it did, has been pretty inspiring. The 2×4 Interview: Creativity originally appeared on Danny Brown - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Towards the end of last year, my friend Michael Schechter was kind enough to invite me to chat on his 2×4 series. had a blast answering Mike’s questions, and thought it’d be cool to share the answers here. m not sure.
  • TWITIP  |  MONDAY, FEBRUARY 15, 2010
    [Social Media] Start Dating your Twitter Followers – Back to the Basics of.
    Social media, perhaps? It’s quite amazing how people stray away from the fact that you need to always be building relationships, especially in social media. If you put good work and value into it, you will develop a bond with the other person in social media. Together we can change the way marketers and businesses use Twitter and social media as a whole. and mixed marketing communications firm based in Southwest Florida. The same can be said about businesses and their relationships with consumers and how you communicate with them.
    [Social Media] Why I Don’t Want You to Come Back to My Blog Post After You Comment
    Why do we need to provide passwords, sign in options, social actions and more? Instead of commenting on blogs, social channels are preferred as it’s where people spend their time anyway. Social sharing from the email would be useful. Why I Don’t Want You to Come Back to My Blog Post After You Comment originally appeared on Danny Brown - there's more to life than social media - all rights reserved. 'One of the things that continues to intrigue me when it comes to content is how we interact with each other after reading a post. Simple.
    [Social Media] The Truth About Marketing Leadership
    Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. media hacks. online social network. social media 101. social media marketing. social scoring. Episode #293 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Mark W. Is it how many people follow someone on Twitter ? itunes.
    [Social Media] Advertisers: Super Bowl’s real competitors
    With 30-second Super Bowl spots commanding as much as $3.5M, marketers are relying more heavily than ever on social media. Advertisers aren't replacing broadcast with social media -- they're integrating the two for more impact. So reports the Financial Times (and others). The real change, as the Times alludes, is to
  • ENGAGE  |  FRIDAY, JUNE 3, 2011
    [Social Media] 7 Steps to Dealing with Information Overload
    He has helped to turn abstract concepts into concrete ideas that have paved the way and poured the foundation for a ton of social media initiatives. He says “(t)his has precious little to do with social media marketing, but everything to do with human business.&# Eric shares his 8 step plan for social media spring cleaning. B e honest: How many tabs do you have open in your browser right now? And And how many times will you stop to check your email, IMs or Twitter while reading this post? So how do we do it all? How do we keep up? We don’t. We
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense TWITTER BASICS – DON’T EVER FEEL DUMB! by Nancy Myrland on October 23, 2009 I’m a member of a group on LinkedIn called Social Media Marketing. As I mentioned at the onset, there is so much more to understanding Twitter, and Social Media overall. wrote an answer to him, and thought I might as well share it with you too! Don’t give up! know I did! Digg this!
    [Social Media] Why Tech Already Has Women (And Why They’re Better Than Arrington)
    Generally women outpace men in their use of social technologies. Instead of supporting old structures for speaking — such as soliciting speaking submissions from chest beating male A-Listers — build an editorial mission for the conference, and seek out great male and female speakers beyond the comfortable and immediate social network. For readers who aren’t familiar with Danny, he is co-founder and partner at Bonsai Interactive Marketing , a full service marketing agency offering integrated , social media and mobile marketing solutions and applications.
    [Social Media] Pinterest for Business: 9 Tips From Superuser PediaStaff [CASE STUDY]
    How PediaStaff is using social media sites to drive its staffing business. She’s created dedicated Discussion boards for different types of pediatric therapists,  such as this  Social Occupational Therapist Discussion Group board. This post originally appeared on the Realtime Report. Author Tonia Ries  kindly agreed to let me repost it here, ’cause it’s just that good. PediaStaff is not an association, however its target audience – pediatric therapists – are a classic example of the kind of target audience an association might have.
    [Social Media] Marketplace to Buy, Sell Links Based on Google Authorship and Klout Launched
    Rather than basing the price of a link on an outdated metric like Google PageRank and maybe even overall link data such as SEOMoz’s MozRank or Majestic SEO’s ACRank , with AuthorLinks, the emphasis is based on how popular an author or web site owner is socially. Social signals such as having verified Google Authorship, having followers on Google Plus , and having a good Klout score are going to be much more important in the future–and indicate that the site who will be linking to your web site is more trusted than others. AuthorLinks is 2017 Link Building. link].
    [Social Media] Fetching Friday – Resources Mashup & Yosemite
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on The Hidden Cost Of Cheap SEO & Social Media Labor – In life and online, you get what you pay for. ve said it before and I’ll say it again: solid, successful SEO and social strategies take time. Social Media / Social Networking. The Resources Mashup. Blogging / Content. Here I analyze ten different sources of traffic and show which ones are worth pursuing.
    [Social Media] The Case Against Facebook As A Community Platform
    percent; Starbucks, often lauded as a social media leader, is 1.3 People get upset when you claim Facebook is a bad community platform.    But the case is compelling. Lets look at some figures.    Of Coca-Cola's 34 million fans, only 56,000 are active (0.2 percent of the total). Disney's engagement is.03 percent; and McDonald's doesn't register (only about 3,900 fans can be considered active). Compared to offline engagement, these numbers represent a relatively small percentage of active consumers. Yet, this is misleading. doubt it.
  • DANNY BROWN  |  FRIDAY, JUNE 29, 2012
    [Social Media] Influential Mentions Aren’t the Same as Word Of Mouth Returns
    Earlier this week, I took a look at why the social influencer – as identified by the likes of Klout, Kred, etc – aren’t anywhere near as valuable as an Instigator. After all, the social web is built on who’s the most influential, right? proper marketing campaign, on the other hand – media buy, ad buy, email campaign, social media – integrated and targeted will trump the influencer buzz every time (or pretty much every time). The Reach Effect. The more followers, the more reach – the more reach, the more action.
    [Social Media] Good Old Fashioned Values
    When I show an audience statistics of online usage, adoption of mobile, specific uses of YouTube to build audience or general Social Media quirkiness that generates a lot of attention, they shake their heads in a way that says, "I can't believe this," "who has the time for this?" social media. If we use our traditional values in this now-digital world, we're going to fall behind. faster. have the pleasure of speaking in front of audiences that are both large and small all over the world. This gives me a very unique perspective. rapidly. facebook.
    [Social Media] What Are You Using to Help Identify Topics for Writing Your Blog?
    Social media is a great tool for new business, but it is the creation and curation of content that will provide success. Use the share settings to share your favorite blog posts and articles directly to Facebook, LinkedIn, Twitter, Google+ and other social media channels. Marketing Tips Social Marketing Google reader ways to reasearch topics for blogsReading Will Fuel Your Writing for New Business. Google Reader will save time and allow you to consistently share and create appealing content that will be of primary interest to your target audience.
    [Social Media] 2010 Video Influencers: Trend Predictions in 140 characters (5th report)
    Already released from the Trend Prediction Influencers Series: @ 2010 Social Media (published also at NYTimes / RWW, Mashable , Examiner ). “2010 Video Influencers” is the fifth report from the series “ 2010 Influencers Series: Trend Predictions in 140 Characters “. Findings: Major trends in 2010 Online Video: Across many of these predictions, we have identified the following trends suggested to influence Online Video in 2010: # TV Everywhere      #live      #mainstream      #search. data      #direct      #mobile      #standards. advertising      #30- second. 2010 Tech and IT.
    [Social Media] The Gap Between the Consumer Web and the Enterprise
    The behaviors we exhibit on social media channels are also making their way into the enterprise. For example we can easily use social media to: create communities, easily find people or information, share our ideas and insights, ask for help or get advice, create and share content, and get access to people and information anytime, anywhere, and on an device (among other things). 'Much of what we are seeing in the enterprise is being fueled by the consumer web. The same cannot be said for many enterprises around the world.
    [Social Media] Buyology Lesson 1: The Logo is Broken
    Of course those of us who are part of the social revolution know that traditional marketing is becoming more and more ineffective, but this book not only says in a way that your boss will listen, but goes one step prover and scientifically proves it (to a degree – the samples are small.). Starbucks provide our coffee, Ooyala provide our video platform, Optix provided a social media survey, etc. Every wondered how you know an advert is for a product without seeing the logo or the product? One of the hot new trends in marketing circles at the moment is neuromarketing.
    [Social Media] Buyology Lesson 1: The Logo is Broken
    Of course those of us who are part of the social revolution know that traditional marketing is becoming more and more ineffective, but this book not only says in a way that your boss will listen, but goes one step prover and scientifically proves it (to a degree – the samples are small.). Starbucks provide our coffee, Ooyala provide our video platform, Optix provided a social media survey, etc. Every wondered how you know an advert is for a product without seeing the logo or the product? One of the hot new trends in marketing circles at the moment is neuromarketing.
    [Social Media] InstaBRAND on Instagram
    Instagram is at the forefront of the visual media revolution, challenging norms on text heavy social networks. There seemed to be a tipping point starting in 2012 with a little bit of a backlash from marketers who were tired of public relations and social media types owning and pushing content marketing strategies. m probably going to p**s off a lot of PR, SEO and social media types, but the truth is most marketers and consumers are tired of hearing the record stuck on repeat. Geoff calls it the end of the Social PR Revolution. My answer: Both.
    [Social Media] Growing Customers Means Growing Relationships 
    For most Facebook users, the social media site is just that; a place to socialize. In fact, General Motors pointed this out last May when it decided to discontinue advertising with the social media mogul. Here are a few ideas to help you get started on building more social media relationships for your business: Keep it personal : Reach out to your customers on a personal level. In what ways do you feel social media allows you to stay more connected with your clientele? 'Growing Customers Means Growing Relationships. Socialnomics
  • TWIST IMAGE  |  SUNDAY, JULY 17, 2011
    [Social Media] Media Hacks Is Back With Episode #38
    This is also episode #38 of Media Hacks. Chris Brogan , Hugh McGuire and I dig deep into Google + - the new online social network from Google that has over 10 million users in under two weeks and over one billion items shared. We look at what this new entry into Social Media means to Facebook , Twitter , business and beyond. If you're curious about Google + and the ever-changing landscape of our digital lives, I highly recommend you take a listen to this episode of Media Hacks. media hacks. online social network. social media 101.
    [Social Media] Insider secret! The system I wish I’d had when I started business blogging
    In that time I’ve written more than 200 articles about using social media, modern marketing techniques and email marketing to produce healthy growth and profits for small businesses and solo workers. This post is rock solid – have I shared it on social media recently? Even with clear blog categories, helping visitors find information they need gets increasingly difficult so it makes smart business sense to continue posting older blogs through social media profiles. 'There’s one system I wish I’d set up when I started blogging over 5 years ago.
    [Social Media] Show 300 - Facebook Marketing - The Engaging Brand
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Show 299 - The 24 Hour Customer | Main | Show 301 - How Risky is Risk » Show 300 - Facebook Marketing Show 300 of  The Engaging Brand leadership and marketing podcast is ready  just for you. Are people really thinking about brands when socially networking? Are people really thinking about brands when socially networking? Kathy Garolsky on Social media can be your brand trigger! How do I make it differentiated from my competitors?
    [Social Media] 5 Secrets to ‘Going Viral’
    'The evolution of technology and the rapidly changing landscape of social media has made life interesting and difficult for marketing and advertising executives. The graphic should go live on all parties’ websites and across all their social media platforms to give it the widest possible launching pad for exposure. My company also has a promotional and PR division that has extensive media contacts so we also distribute the infographic widespread to relevant media in order to maximize coverage. 1) Identify the ideas that have legs.
    [Social Media] 2010 Review: SocialFish clients and work
    We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. We work through our strategy process, starting with a social media assessment and brainstorming session. We draft a roadmap that defines social media work in a way that is tied to the organization’s strategy, and then we help work through setting up appropriate training, processes, and working teams to execute the roadmap. SOCIAL MEDIA POLICY WORK. STRATEGY WORK.
    [Social Media] Four Secrets of the Super Productive
    Turning off the Social Media distractions is key, checking in for 20 minute periods 3 or 4 times a day works. Shes a writer, professional speaker, community and social media strategist, and has worked with businesses of all sizes to solve business problems through better communication. But I do get asked a bit how I “manage to do it all&#. certainly don’t do it all, and I have my days where I’m woefully behind or buried or overwhelmed. What I DO do, however, is get the important stuff done on a pretty consistent basis. It’s not fancy. Do It 2.
    [Social Media] 3 Great Safe Alternatives to Guest Blogging
    Alternative One: Paid Media. Use Paid Media to get the content noticed. Alternative Two: Media Outreach. Start becoming your own PR (public relations) person and start pitching to the media. Start pitching those articles directly to the press, media, journalists, reporters. Use sites like to find media outlets and sites that are on-target for your possible story idea. If the author is well known and has enough social media friends and followers, they will naturally get “their own” content promoted, driving traffic to your site.
    [Social Media] Why You Won’t Like This Blog
    It’s not just about social media, but how that fits into the bigger picture. I had a few emails (and 14 unsubscriptions) after this blog post I wrote yesterday. The emails I received expressed the sender’s dislike of the post, saying that if I didn’t have anything nice to say, I shouldn’t say anything at all. I’m guessing the unsubscribes shared that view. That’s fair enough. Opinion pieces often do that – some will agree, some will disagree, and some won’t care either way. There are sometimes cuss words. Cheers! image: waferbaby.
    [Social Media] Story And Conversation: Pin It To Build A Brand
    Pinterest in a relatively new wave of social media in the branding world. Cabot Cheese's board for appetizers brings appetizers made with their cheeses to life. This week at work, I was explaining Pinterest to some of my coworkers, and one of them posed a question that I had yet to ask myself — What brands are using Pinterest? How It Works. If you haven’t heard of Pinterest, it’s basically an online bulletin board. Users can share pictures from websites that they find interesting or inspirational. If it sounds like fun, it is! How Brands Are Involved. Chris March.
    [Social Media] A Shockingly Great Video that Explains Reddit to the Novice
    'One of the bad parts about being in social media professionally is that I often have to travel to conferences. Featured Reddit Social News social news video For this reason, I missed the best novice explanation of Reddit that I’ve ever seen. It’s actually quite brilliant. The front page of the internet has its strengths and its weaknesses. This video gives a relatively unbiased view, pointing to both sides. As the narrator describes it at the end, “You’ll wonder how you ever interneted without it.”
    [Social Media] In Rome, Do as the Yelpers Do
    As niche social networks and applications have arisen, their users have populated them with powerful reviews. Highlight user photos whenever possible on your social media, and use your images when you claim local review pages. Thomas Jefferson’s home Monticello, a must-see in Charlottesville. During my winter holiday in Charlottesville, every meal we enjoyed at a restaurant was at a well recommended Yelp venue. Similarly my colleague Chris Pilbeam remarked that every venue he visited on a recent trip was suggested by travelers on TripAdvisor. and Bing.
    [Social Media] The beauty of a simple apology
    'A few weeks ago, I had a very unpleasant experience with a social media platform. The next day, I voiced my complaints in an article that I then shared on social networks and the Facebook Page of the company. In fact, things got so bad that a moderator decided to delete my account overnight. Initially, staff decided to delete my comments. However, a few days later, the CEO sent me an email in which he sincerely apologized for everything. really felt that my complaints had been heard. Perfection does not exist. We all make mistakes. However, It works wonders.
    [Social Media] Streamlining Text Messaging To Fast Track Mobile Marketing
    Whether chatting with friends and members of their social networks, or receiving alerts from banks and favorite brands, text is people’s primary communications tool. According to the latest forecasts from Informa Telecoms & Media , “humble SMS will remain a significant source of revenues and traffic for mobile operators on a global basis until at least 2015.&# In fact, a new study out from Deloitte shows that SMS has the lead, with more consumers preferring text to social media and email engagement for mobile users. billion by 2015 up from $105.5
    [Social Media] Social Subscribe – Why Facebook Likes Do Matter
    As Jay’s Social Pro’s Podcast # 13 with guest Tom Webster pointed out, subscribing to an email is a linear expression of permission from a recipient to a sender. larger study conducted by social media agency SocialCode in the fall of 2011 suggests that Facebook fans are approximately 291% more likely to convert on any of the 7 engagement actions on a Facebook fan page than non-fans, which includes the ability to purchase products and services. facebook edison research email marketing facebook likes guest post nate riggs Pagelever The Social Habit
    [Social Media] The Questionable Ethics of Klout Perks
    On the social web, it is important to look at the details, including content publishing rights, communication “best practices,&# influence theory, or a “Perks&# package. ’ Marketing, PR and social media folks don’t have the same kind of rigorous code of ethics, unfortunately. Tags: social media calvin lee ethics klout klout perks Mike Ashworth Society of Professional Journalists Susan Murphy It has brought up the question of ethics. Will these influencers always reference the Perks program when touting their Klout?
    [Social Media] Learn More About Internet Marketing – Free Course
    Week 5 will show you how to create great content that drives traffic to your website, including blogging, webinars, video, podcasting, and what makes content viral on social media and bookmarking networks. Week 7 is about local search, something you must take advantage of if you are working with a local based business, from local profiles to on-site local optimization as well as location based social marketing. Week 8 – Social Media: Build Your Brand, Drive Traffic and Form Relationships. Internet Marketing Course Content. Bonuses. Sales Copy Cheatsheet.
    [Social Media] Cognitive Surplus - Use Social Connectivity to Change the World.
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Cognitive Surplus – Use Social Connectivity to Change the World June 29th, 2010 |Written By: Jay Baer | View Comments Tweet My TIVO hates Clay Shirky. And when the accidents went away, so did the behaviors. Tune in.
    [Social Media] Build A Platform
    The platform was owned by the media company that published the newspaper or put the radio station on the air. This is a good thing, because we're (finally) putting to rest the hyperbole of social media and moving towards something a little bit more real and substantive than pageviews, likes, followers and more. media company. social media. There is one true, defendable thing you can do to avoid unemployment. What do you think it is? Take a guess. better education? Work for a secure company? Start your own business? Move to a more prosperous area? radio.
  • KIKOLANI  |  FRIDAY, AUGUST 13, 2010
    [Social Media] Fetching Friday – Resources Mashup and Timelapse of Eyjafjallajökull
    ways to use social media to inspire your writing – Late Addition – how to use social media networks to get writing ideas for your blog. Social Media / Social Networking. 60 ways to increase your influence online – from the biggest names in social media and related industries. Top 5 goals for a successful social media campaign – what your campaign should be accomplishing. Social media is just one big party – how to be the life of the social media party! Facebook.
    [Social Media] What Candice Glover Can Teach You About Superstar Blogging
    sure hope this woman doesn’t decide to become a social media blogger…because she would eat my lunch. 'Candice Glover gives me chills. You don’t know Candice if you aren’t an American Idol watcher but you soon will. Not because she has a once in a generation voice. Not because she makes me want to be a better person, performer, dreamer Not because she has the courage and vision of a future star. Candice is chill-worthy because last night she used a simple song to teach an amazing principle…something I’ve been trying to teach you for three years. Straight up.
    [Social Media] Etsy's PR Nightmare: Greeting Cards Making Light Of Rape
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post  by Steff Metal [Update from Ed.: Get Shareaholic test Filed under Business , Public Relations , Social Media , Steff Metal | Tags: etsy , goodwill , public relations nightmare , Social Media | Comments (15) Site settings comment help? And why, once you’ve made said policies, you’ve gotta stick to them. Seems simple enough, right?
    [Social Media] Turn Your Brand Into A Commitment Engine
    online social network. social media. Episode #345 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There is a well-worn thought that small business can learn a lot from how big business operates. John Jantsch is one of the people who will flip that notion on its head. Jantsch spends his days helping small businesses grow. His company, Duct Tape Marketing , has spent years helping small companies to think small (effective and profitable). Enjoy the conversation. blogging. brand. business book. david usher. digital marketing.
    [Social Media] The Rise of the Content Hub and What it Means For Your Blog
    Something has changed in the social media world but it’s hard to put your finger on it. I couldn’t understand why until I realized that Pinterest is a new type of social network, a Content Hub. Facebook and Twitter for that matter are social utilities.  Do you feel it? For me it’s a nagging feeling that the foundation of blog marketing is shifting right under our feet. It seems that promoting blogs with Twitter, Facebook and clever email marketing isn’t good enough. Let’s take a moment to see what we’re dealing with -. Pinterest Mania Offers a Clue.
    [Social Media] The Rise of the Content Hub and What it Means For Your Blog
    Something has changed in the social media world but it’s hard to put your finger on it. I couldn’t understand why until I realized that Pinterest is a new type of social network, a Content Hub. Facebook and Twitter for that matter are social utilities.  Do you feel it? For me it’s a nagging feeling that the foundation of blog marketing is shifting right under our feet. It seems that promoting blogs withTwitter, Facebook and clever email marketing isn’t good enough. Let’s take a moment to see what we’re dealing with -. Pinterest Mania Offers a Clue.
    [Social Media] How to Be An Expert Even If You Don’t Feel Like One
    Last year I had the pleasure of sharing the stage with Shannon Paul , the Social Media Manager for Blue Cross Blue Shield. You are an expert. Without a doubt, I believe that you know more about your chosen topic than 90% of us who only dabble in it. The problem is that you don’t believe it. can understand why because everyone requires proof that you are an expert. The best proof in many people’s mind is results. If you can point to a consistent and relevant string of successes then you must be an expert. call this “results-based expertise”. Their results may not be typical.
    [Social Media] Meme time! How are you going to change the world in 2012?
    For obvious social good reasons, but also to advance our specific professions and industries, and to advance the nonprofit industry as well. I  want to write more about social business  too, because the implementation part is super important and can help us get there. I also can’t wait to really dive into a year of deep social learning  - I think this concept is crucially important for associations who want to get beyond being just relevant to their members. som social media peeps. Great inspiration here – large and small count!! For others.
    [Social Media] Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)
    Share This is billed as “the social media handbook for PR,” and it is very well-written (Richard sent me a copy). We had a terrific #measurePR chat last week. Richard Bagnall , one of the founders of Metrica, which is now part of the Gorkana Group, was our special guest. I’ve known Richard for – oh, seven years now, I think – wow, seven! – and he is just one of the smartest and nicest people in the world, let alone our field. Plus he has that jollye olde British accent, don’t you know, and it sometimes even comes across in tweets.
    [Social Media] The Intern and the Executive Coach, Part I: Clueless
    It looked legit – in fact, it has a decent social media presence – and I called it. Career Public Relations Shonali Burke bad pitch building media lists intern mistakes pay it forward public relations lessonsThis is a true story. received this email about a month ago. Now, I’m used to getting bad pitches on a regular basis (which is an extremely sad thing to admit as a state of regularity for the public relations industry), but this one made even my jaw drop: Hello, My name is  and I am the current intern at __. look forward to hearing from you soon!
    [Social Media] The Agency Of The Future
    Whether it's because of Social Media or the sudden growth of branded content, more and more agencies will have amped up content departments that will look, strikingly, like the creative departments of today and yesterday. Whether it's transmedia or the growing popularity in having a non-linear story being told by a brand, the core idea of making a brand a better story-teller (through content, analytics, social media and various other media channels) is going to change the org chart in a major way. media channel. social media. Content.
    [Social Media] 7 Not So Obvious Ways to Earn Your Readers Trust
    Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social How To Get Inside Your Reader’s Circle of Trust by Stanford on July 14, 2010 Spread it! Tagged as: social brand story , Social Media , Storysharing Written by Stanford Im Stanford and I want to help you stoke your passion, spread your message, and help your blog get noticed and promoted. Share Email This Listen here Focker…This is the Circle of Trust. Right Now…you are OUTSIDE the Circle of Trust. Not by a long-shot. They don’t want another bookmark.
    [Social Media] Why I'm Tired of #Fail
    Tagged With: Communication , complaining , Customer service , feedback , listening , Social media [link] Georgy Cohen “We talk personally of embracing failure as a learning experience, but we so easily brandish the scarlet letters of #FAIL for others. When you talk to companies about how they’re using social media, I can tell you that the “fail&# label is still something that they fear. link] Howie at Sky Pulse Media I agree with you.I ashamed [link] KevinMGreen It’s the social equivalent of “Road Rage.&# Is It Just Us?
    [Social Media] What I've Learned About Blogging Based On A Year's Worth Of Data Home About Me My Videos My Resume Contact Me Browse > Home / Blogging , Social Media , Wordpress / What I’ve Learned About Blogging Based On A Year’s Worth Of Data | Subcribe via RSS What I’ve Learned About Blogging Based On A Year’s Worth Of Data August 25th, 2010 Posted in Blogging , Social Media , Wordpress Tweet Share I didn’t really get serious about blogging until the past year, and even then, I haven’t written as much as I would like. of my top 10 blog articles are social media related.
    [Social Media] You’ve Got the Wrong Measures!
    The prevailing business philosophy around social media are consumed with measuring everything with the aim of determining effectiveness. The marketplace is exploding with tools to provide data insights, knowledge and wisdom about what are and aren’t effective social media strategies. The obsession with measuring all things social is indicative of thinking inside rather than out. The irony of measuring all things social is that the measures are put for the moment. Is Measuring Social Relevant? Do you measure market needs and intents?
    [Social Media] Cut thru marketing clutter, connect w prospects, customers w 6.
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Six types of stories to help you create compelling stories by trey on August 25, 2010 “As every traveller knows, tales shorten journeys,&# said the Innkeeper in the prologue to Geffrey Chaucer’s The Canterbury Tales. In short, tales, or stories cut through marketing clutter and help you connect with prospects and customers. Casey Hibbard develops yet another specific type of story in her book Stories that Sell. Big idea: People don’t need more facts.
    [Social Media] Digital Ecosystem Interaction Map
    What can I expect from social networking channels? Those streams of content were published to the internet through several channels (note: I was only engaged to architect the social media component of their digital ecosystem, which is why owned properties aren't in the list.) I've created the digital ecosystem interaction map to answer the following questions: How do I tie my different digital properties together? How do I achieve successful community integration throughout my marketing & communications channels? What type of content should I be focusing on creating?
    [Social Media] How Digital Rewards Can Help Build Employee Buy-In #IBMConnect #IBM #SocBiz
    The session, titled “The Social Employee: Branding From the Inside, Out,” will focus on the importance of building a culture of engaged brand ambassadors who can represent their company in the digital bazaar. In our research for our book,  The Social Employee : How Great Companies Make Social Media Work  (McGraw-Hill, 2013), we learned that many people within a given organization view social adoption in the workplace in much the same way as we used to view our trips to the dentist. See what others are saying about The Social Employee and order your copy today!
    [Social Media] 58+ Resources to Master SEO Copywriting
    Social Media Meta Tags: How to Use Open Graph and Cards. Neil Patel from Quicksprout did a great job explaining the role of meta tags in social media. If you’ll be doing social media marketing, this is a mandatory read. 'If you want to be competitive as a copywriter, your work needs to be optimized for SEO. What is the point of writing an amazing and compelling article if people can’t find it on the web? 92% of marketers say that content creation is very effective for SEO. Section 1: An Introduction to SEO Copywriting. What Is SEO? Image source.
  • TWITIP  |  FRIDAY, JUNE 11, 2010
    [Social Media] 5 Awesome Twitter Searches
    Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Chris Webb @freewebapps Chris Webb runs Really Useful Web Apps, a free software program for Bloggers that helps you to get traffic, use social media and more 5 Awesome Twitter Searches 15 Twitter’s search engine is really one of it’s great features, and in this article I’m going to demonstrate some really cool searches you can do with it. Who’s saying stuff about me outside of Twitter? thanks!
    [Social Media] 5 Ways Brands are Valued Today
    Intangible used to be something in addition to company assets.not now.intangible as blogged above.are now the most tangible sign of a successful company in today's social media world. Brands have always had an intangible value and in the past this has been so important that the valuation has been placed on the balance sheet. The intangible value has evolved with the evolution of  technology over the last decade. The brand is valued by consumers not as much on perception, more on delivery of promise. brand brand value intangible value balance sheet company assets brand
    [Social Media] The ‘Way’ of TheWayoftheWeb
    Or to put in another way, we provide content and content marketing, search engine optimisation, social media marketing, accompanied by the tuition and insight into how this impacts the business as a whole, beyond plans to publish a blog post per day or five tweets a week. It doesn’t mean that we don’t handle ‘straight’ SEO work, content outsourcing or social media marketing, but it means that we work harder to align that as part of the overall business, no matter what level of investment is being made. It is bad when one thing becomes two.
  • SOSHABLE  |  MONDAY, JUNE 14, 2010
    [Social Media] YouTube Facts, Stats, and Other Trivia (Infographic)
    Find more amazing data on this Social Media Blog. Tags: Social Freshness YouTube infographic Blast. After 5 years of sharing videos, YouTube is the undisputed heavy-weight champion of the LOL world. Everything from video marketing to funny personal videos make their rounds through YouTube at a breakneck pace on a second-by-second basis. This infographic below compiled by Website Monitoring and found via Viral Blog puts all of the tremendous information that went along with building the site over five years into perspective. Will YouTube be here for another 5 years?
    [Social Media] How to handle negative reviews on blogs
    Monitor Smile Respond Acknowledge Affirm Contrast Appreciate Monitor : whether you want to “do social media” or blog, you are already the subject (or target) of folks who are already creating content. You're doing a great job on social media. Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ How to handle negative reviews on blogs by trey on June 12, 2010 Now that everyone is a publishing, sooner or later, you will have to deal with a negative blog review. The end result? Agreed.
    [Social Media] Marketing Automation Discussion at SFAMA
    If they follow up with giving you more information such as social media contacts by sharing your landing page, you can begin to learn more about this prospect and start to offer them customized information that hits home with them. social business inbound marketing 'Last night I moderated a very interesting panel for the San Francisco American Marketing Association on marketing automation. It was an great group for this kind of discussion and I wanted to share some of the takeaways with you. On the panel: Jason Miller – Marketo. Lindsay Mahoney – Silverpop.
    [Social Media] A Call For LOVE From All Over The World
    Mindjumpers’ role is to execute EJAF’s campaign activities and community management on social media. In the beginning of February this year, we activated a global campaign on social media developed by the agency Mother from London to get people from all over the world to show that they believe in the strength of love and compassion to fight discrimination and stigma surrounding HIV and AIDS. Similar Posts: How to Manage Issues on Social Media. Facebook Is Global, But Social Is Local. Global campaign establishing a message of love.
    [Social Media] 910 Blog Comments You Wrote Here
    Old content is especially helpful when one sees lots of comments, tweets, and other social sharing metrics reflecting the value of whatever is written. 68 is also the number of comments about my belief that social media fails to bring us closer. Ari Herzog provides social media marketing and editorial services. Media commentsPhoto by lazy_lobster. Time is an illusion on the internet. Search engines prove this statement true, evident by people such as Marc Pitman discovering old content to answer new questions. Thank you for reading!
    [Social Media] Communes vs. Communities
    Old business models applied to use of social technology aimed to attract people into transactional traps by appealing to and creating self interest. Getting your blog, your content and profile highlighted in one of  major media communities strokes the ego and fulfills the intended self interest, you are important and admired.  These social media models represent the same old media models just with a different twist. Their use of social technology is aimed at preserving the same old thinking. Common beliefs are what creates relational bonds.
  • KIKOLANI  |  FRIDAY, AUGUST 24, 2012
    [Social Media] Fetching Friday – Resources Mashup & How to Generate Good Ideas
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on Over at the Social Media Examiner Blogging Club, I’m offering free blog reviews. Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. Social Media / Social Networking. The Resources Mashup. Blogging / Content.
  • ARI HERZOG  |  TUESDAY, APRIL 24, 2012
    [Social Media] The Death of Blogging: Part 271
    Ari Herzog is currently seeking a full time position in social media. Media bloggingIt seems that every month there is a newspaper article about the death of blogging. Editors talk. Verne Kopytoff wrote a sensationalist headline in the New York Times in February 2011 entitled, “ Blogs Wane as the Young Drift to Sites Like Twitter.” ” I and others responded at the time why Verne was nuts and blogging was very alive. ” As if. 500 over time, that elaborates corporate blogs are disappearing and corporate Twitter accounts are gaining notoriety.
    [Social Media] The Best Response
    Isn't that a cardinal Social Media sin to not have any acknowledgement? social media. It's getting harder and harder to respond back to everyone. often send out tweets, Blog comments or Facebook messages thanking people for leaving comments on this Blog, retweeting my tweets or linking to me (and my content) in one way, shape or form. I'm also very candid that I suck at the repartee and the back and forth online. I've also Blogged about this topic quite frequently. Comments, content and conversation is everywhere. No more. Posted a comment on my Blog. Flattering?
    [Social Media] OpenMarket’s Andrew Darling Talks Mobile Giving
    The all-day knowledge seminar organized by AIME (the Association for Interactive media & Entertainment) is already standing room only (!), Andrew Darling –esteemed colleague, OpenMarket executive and Chair of the AIME event provides us with an update of the mobile/cross-media campaign by DEC (Disasters Emergency Committee) to help the millions of people in the horn of Africa suffering from the worst drought in human history. The cross-media effort paid dividends, allowing DEC to raise over GBP1 million in July alone. Mobile for good. Multi-channel matters.
    [Social Media] Measuring Public Relations Outcomes With Seth Duncan
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measuring Public Relations Outcomes With Seth Duncan February 1st, 2011 Tweet I was going to try and have a post plugging today’s #measurePR chat up early today… but then I realized it would be so much better if I was able to get the recap up instead. Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. » Right? So here I am! Right?
    [Social Media] 9 TED Talks That Will Stretch Your Business Mind
    It's easy to look online and find every social media pundit blogging or tweeting about community management and building a strong brand evangelist platform, but many get it wrong. If you think that the Internet and social media are some of the best things to happen to business, please take a moment of pause and watch what Sherry Turkle has to say about it. social media. It doesn't take long to find inspiration. It takes forever to figure out how to do something meaningful with it. It's always a treat. TED Talks That Will Stretch Your Business Mind: 1.
    [Social Media] [Please Share!] Are you a Millennial aged between 25-30?
    Using YouTube for B2B 3 Reasons Why Content Marketing Doesn’t Work for Associations Proven Tactics to Recruit, Retain and Unleash Millennial Talent BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups Cool Social Tools: Double The Donation Healthcare and mobile technology. appeared first on SocialFish - Social Media for Associations and Nonprofits. 'In case you hadn’t heard yet, Jamie and I are doing some research for our next book, and we are looking specifically for the perspectives of Millennial employees in the workforce. Millennials: we want YOU. Potluck
    [Social Media] Innovation, Agility, and Social Organizations
    It was earlier in the year that I made the connection between agility and social organizations. But social organizations are trying some new things. Social organizations are generative. That’s one reason why they embrace social media. Agility is one of the big problems that can be solved when organizations become more human (the other big one is engagement). Traditional organizations are bad at agility because they are steeped in mechanical thinking. guess that’s to be expected. Machines are not designed for agility. Humanize
    [Social Media] Applying Anthropology Concepts to Business Models
    Broadly speaking, anthropology is a study of humans that draws upon knowledge from both the social sciences and the biological sciences. An anthropologist may even need an understanding of social sciences and the humanities in order to posit theories and conduct research. Under this wide umbrella, individual fields of study may include cultural anthropology, social anthropology, physical anthropology, and linguistics. This effect can be seen in marketers who successfully incorporate social media influencers and advocates as part of their overall strategy.
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense MARKETING: A CONSTANT TAP ON THE SHOULDER by Nancy Myrland on September 16, 2010 ??Yesterday Comparing our marketing efforts to an intentional distraction used in social settings seems to be the exact kind of marketing approach we want to avoid! Virtually any of these behaviors in social settings are far more attractive than a constant tap from an unseen finger demanding our attention.
    [Social Media] 5 Ways Analytics Are Important To Your Local Business
    'If you own a local business and you don’t track your sales, online website traffic, social media metrics, and offline conversions, then you are missing out on important information and important opportunities for your business. You should install an analytics program on your website and pay attention to the statistics that drive sound decision-making. Here are 5 ways analytics are important to local businesses: Track local engagement – Your website sits on the World Wide Web, but your business is local. Focus on that information.
    [Social Media] Your Most Important Marketing Activity Today
    Is it blogging, pay-per-click marketing, social media , or something else? 'Do you know what your most important marketing activity is today? This is a topic that is often debated among Internet marketers. Some people say you should start a blog and write to it every day. That’s actually not a bad idea. In fact, a daily blog is a powerful online marketing weapon that can bring you years of benefits that include traffic, search engine rankings, and increased reputation. But does that mean every business needs a blog? Not for everyone. But every business is different.
    [Social Media] What Is True Link Building?
    That could include press releases, social media, some types of guest blogging, certain link requests, and even some traditional types of link building exercises. 'Some people would say Google Panda and Google Penguin effectively killed link building. But did they? Or is it that they simply killed an inefficient and spammy type of link building? You can’t really exist on the Web without inbound links. How will the search engines ever find your website? How will you get indexed if you don’t have at least one inbound link? There’s no guarantee that a No.
    [Social Media] Your Three-Step Lead Generation System
    After you’ve got your offer set and published, promote it through social media and other means to drive traffic to your opt-in page. 'E-mail marketing is still as effective today as it ever was. But you’ve got to generate leads. To generate leads you have to build trust. Here’s your three-step plan for generating trust and building your e-mail list by generating more leads. Set up your opt-in system – You have to have a system in place if you want to generate e-mail leads. That requires a form. Follow up on your prospects if you can.
    [Social Media] Look, It’s Cyber Monday!
    Then send out an e-mail blast to your newsletter list and promote your one-day-only sale through your social media accounts. Cyber Monday is the Monday that follows Black Friday. It’s also traditionally the biggest online shopping day of the year. And ever year it keeps growing as more and more people go online to make purchases, presumably for the coming Christmas season and multiple holidays that take place this time of year. So what happens if you own an online store and haven’t planned any specials for Cyber Monday like your competition has? Not necessarily.
    [Social Media] How SEO Has Changed In 20 Years
    Then, along came blogging and social media, videos, mobile marketing, etc. In the early days of Web marketing, webmasters spent their SEO capital writing impressive meta descriptions and stuffing their web pages with keywords. Particularly important was the meta keyword tag. It was not unusual to visit a website, view source, and see hundreds of keywords stuffed into the meta tags that didn’t even appear on the page. Google showed up on the scene in 1998 and suddenly back links became the most important thing. Google Panda was one of those. Create value to receive value.
    [Social Media] Are You Over Analyzing Your Small Business?
    Whether it’s email views and responses, visitor activity on your site, or how readers respond to social media activity – there is a way of collecting data and measuring that data against a range of standards. There is an interesting post on Small Business Newz that discusses the much vaunted “Big Data Train.” ” The article makes sense up to a point, however, there are times when I wonder if small businesses are over analyzing their online presence. Being online does open up the prospect of measuring everything that happens. Bit is it too much?
    [Social Media] Help #Nifty50 Kids find a corporate sponsor. Unveiling New Logo – More you Pin the More Kids Win! Please Share!
    Members of the marketing and social media communities were thrilled to see their hardworking colleagues gain the recognition they deserved, and we are very proud to be bringing the awards back for a second year.  finance, education, B2B, health, sustainability, security, media, etc.).  This year, we also wanted to add a social brand purpose to the event and its sponsors. After careful consideration, we finally settled on our third goal: 3)    Provide positive social good through the contribution of technology devices to underprivileged children.
    [Social Media] Everything Is Digital
    Yes, you can use websites, mobile apps and social media to sell a message (much in the same way that advertisers do with television, radio and print). Social Media has overtaken porn as the number one activity on the Web. 93% of marketers use Social Media for business. social media. 'Digital is everything. Are you listening? But now your customers, your products, your business operations, and your competitors are fundamentally digital. piecemeal strategy of bolting on digital channels or methods is no longer sufficient. business leaders.
    [Social Media] First Impressions and Second Chances
    First Impressions – Part One I have certain alerts set up via Google (as well as other social monitoring platforms), to alert me to words and phrases that could point to articles or blog posts relevant to me or my clients. It could be that this company is one of the best in the world at web and Facebook page design, among other social media skills. You might also like: Blog Comments and Reputation Central Success Stories and Questions of Scale Social Media and Holistic Cultures Tags: branding , Business , perception 15 voices - share yours! link] New!
    [Social Media] Linkjacking is Good, Bad, and Ugly
    The idea is to generate traffic from social media sites and even the search engines without having to write a ton of original content or do the research.  In social media, there is an undercurrent of negativity towards the linkjacking practice, but only a small percentage of people actually take notice.  There are often complaints on social media sites that linkjacking is unfair to the website source.  Sites like Gizmodo act as filters for social media people.  This Social Media Blog can be linkjacked at any time.  Blast.
    [Social Media] Chasing Greatness While Missing Uniqueness
    Lots of people and organizations are using social media to try and achieve greatness. They pursue ranks, rating, followers and media attention as hallmarks of their “greatness” However, only the few become great and not from following anything accept their own uniqueness. The Social Era Enables Uniqueness To Create Greatness. The Social Era enables individual uniqueness to create collective greatness. We all individually and collectively possess “uniqueness”  Our DNA’s are ours alone and no one elses.
    [Social Media] In The Middle of Deception
    Today the “ market of conversations ” fueled by social media is creating a transparency that reveals truths and rejects lies. No one likes to be known as a liar, a deceiver or a manipulator. The truth be known most employee’s feel that way about their organizations behavior. The word truth has a variety of meanings, from honesty, good faith, and sincerity in general, to agreement with fact or reality in particular. The opposite of truth is a lie. The Truth About Markets. Lying brings consequences because relationships are founded and built on trust.
    [Social Media] Blogging for Tickets. Am I Selling Out?
    You may be aware that journalists and bloggers are sometimes offered free stuff in exchange for media coverage of some sort. To craft my post to fit my style and audience, I also wrote about Cirque du Soleil’s stellar social media program and their strategic outreach to bloggers. You are also invited to connect with others interested in social media on the friendly folks on the  AlmostSavvy page on Facebook where we share news and tips. How Not to Use Twitter for Business (FroYo Edition) Social Networking Friends vs. Real Life Friends Who Influences You?
    [Social Media] Using Visual Content to Increase Blog Engagement
    People absorb information quicker and more intuitively from images than text and visual content attracts more engagement on social media channels. Visual content increases social media engagement for your blog. Blog posts are a powerful content medium on their own, but a large part of their strength is their ability to be shared across social media channels easily. For example, when it comes to social media sharing, the best engagement comes from photos, followed by videos and infographics. Sam Kusinitz / Hubspot. General
  • DANNY BROWN  |  THURSDAY, MAY 22, 2014
    [Social Media] The Power of Glamour and the Upsell of Dreams
    The Power of Glamour and the Upsell of Dreams originally appeared on Danny Brown - Award-Winning Social Media Marketing and Influence Marketing Blog - all rights reserved. 'In an article from TIME magazine last year, Virginia Postrel writes about  The Twisted Allure of Jihadi Glory. While it features the outcry over the Rolling Stone cover featuring Boston bomber Dzokhar Tsarnaev, it poses a bigger picture question on the power of glamourization. Asked about what motivates suicide bombers, Rushdie’s answer is illuminating: Terror is glamour – not only, but also.
    [Social Media] Forget Indexing Tweets: Google Is Pulling Them Directly from the API
    When Google rolled out with Caffeine last year, the idea was to speed up the way that the search engine was able to index pages, particularly for use in real-time social media searches. It’s a cool feature, but it’s just an addition to what they’ve already been saying for a couple of years (and proclaiming more openly in December) about how social signals are playing a roll in their algorithm. Apparently, that wasn’t fast enough, so they’re going straight to the source. We just ran a test of our own (above). No indexing could work that quickly.
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