PUSHING SOCIAL | THURSDAY, JANUARY 1, 2015
[Social Media] Your 12 Point Content Marketing Strategy (Part 3 of 4)
Last month I created a “12-Point Plan” for Pushing Social’s content strategy. It was so helpful that I decided to “open-source” it and give you the high points in a 4-Part Series. Your content marketing strategy should allocate time to engage in a substantive way on your preferred social networks. Social monitoring tools like Hootsuite are excellent ways to keep tabs on your community, but avoid using their scheduling capabilities for link-dumping. The pressure is on. Catch up : Part 1 | Part 2. Follow Ryan’s lead and engage instead. response.
GAURAVONOMICS | FRIDAY, MARCH 4, 2011
[Social Media] Microblogging in China Demystified: Five Differences Between Sina Weibo and Twitter
If you liked these posts, consider interviewing me for a story , inviting me to speak at a conference or workshop , or asking MSLGROUP to create a social media strategy for your brand. My Eastwei MSL colleagues Johan Bjorksten, Stephy Liu and Charlotta Lagerdahl have written an insightful whitepaper on microblogging in China (PDF). Stephy also wrote an article for Campaign Asia explaining how Sina Weibo in China is different from Twitter: 1. Sina Weibo is integrated with the very popular Sina portal and blogging platform, so brands can run integrated campaigns more easily. 2.
GEOFF LIVINGSTON | WEDNESDAY, MARCH 19, 2014
[Social Media] Easing Up on the Blog Throttle
Moving forward, online credibility will come from major initiatives like xPotomac , novels, books, photos, events and certain social networks. There is one exception, and that would be if I were to start blogging about social media marketing again three or four times a week. Frankly, I struggle writing one or two social media posts a week on the Vocus blog and here. Nor do I think that would be a smart business decision for Tenacity5 Media , and how I envision media evolving. A tension exists in my business life. So I’m going to blog less.
WAXING UNLYRICAL | WEDNESDAY, MAY 20, 2015
[Social Media] 3 Smart Thought Leadership Tips for Entrepreneurs
However, if you’re not an experienced publicist, pitching media can feel a little like throwing spaghetti at the wall. Thought leaders get quoted in the media , speak in public and influence other peoples’ thinking. Interact and engage with influencers as much as possible (this is what differentiates a social PR approach from an old school one). Social shares. Again, if you want to spreadsheet it, you can segment by the bloggers with the most unique viewers per month and social media followers… or whatever metrics are important to you. Back links.
TWIST IMAGE | TUESDAY, FEBRUARY 8, 2011
[Social Media] Will All Brands Be Open? Should All Brands Be Open?
Social Media did a whole lot more than just connect us all in 140 characters (or less) and through Facebook status updates. The battlecry for transparency, honesty and for all sorts of industries (this includes government, businesses and more) to open up has been the central talking point around the power of Social Media. When it comes to customer service and listening to what people are saying about a brand (positive, negative and neutral), Social Media can have a huge impact on a brand. social media. Can brands really open up? apple.
SPIN SUCKS | FRIDAY, FEBRUARY 10, 2012
[Social Media] Happy Birthday to Me from Jack Bauer
Everyone knows I am a bit of a social media “noob” as the pups call it these days. I do have a Facebook page, and occasionally I’ll post. Today’s guest post is written by Jack Bauer. It’s my birthday and Mr. D thought it would be funny to have Jack Bauer “write” today’s blog post. So, um, here it is. . Hello, my name is Jack Bauer. The rumors are true. love food. Technically, I believe our definitions of “food” may be slightly different, but that’s not why I took time out from my hectic daily schedule to write my first post on Spin Sucks. She rocks.
SMALL BUSINESS MAVERICKS | TUESDAY, SEPTEMBER 18, 2012
[Social Media] Mobile Loyalty Apps: A Golden Opportunity For SBMs
Get more social media marketing tips from Constant Contact. Chances are, you have a few loyalty cards hanging off your keychain or floating around in your purse or wallet. What if you could store them instead in your smartphone and have them scanned when you visit your favorite merchant? And what if you are that merchant and you could help your customers save money with their purchases using their mobile devices? Wouldn’t that be a win-win for you and your customers? You bet it would. That’s why Constant Contact and CardStar introduced the Passbook App.
CONVERSTATIONS | FRIDAY, NOVEMBER 7, 2014
[Social Media] Blogging (Effectively) During the Holiday Season
Specifically, what effect does it have on the world of internet marketing, social media, and ultimately blogging? It also makes your content more shareable in social circles. How will you add value to your blog and keep readers interested and engaged? —– Author Bio Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Written by Larry Alton Everything seems to change when the holiday season rolls around – and we are officially entering that time of the year. Be realistic with personal plans.
STEPHEN P SMITH | TUESDAY, APRIL 3, 2012
[Social Media] Employees – Hiring, Training & Imparting the Culture of Your Business
The Weekly Letter covers topics such as: How you can use Social Media today to get more business. The theme for the April letters is Working on Your Business so You Don’t Get Stuck Working in Your Business. We will be taking a look at some of the processes and procedures that Small Businesses can use and improve to create the conditions for growth. This Weekly Letter is based on a presentation that I used to give for a Chamber of Commerce business development group. Our first topic is going to be Employees - hiring, training and imparting the culture of your business.
BLUE FOCUS MARKETING | SUNDAY, NOVEMBER 3, 2013
[Social Media] Now Posted on @BlueFocus: #Nifty50 Top Twitter Women Writers Award by @TomPick and @CKBurgess
The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as their level of engagement on Twitter; to encourage interaction with these leaders; and to expand social networks. When the timing is right, the #Nifty50 will be expanded to include an element of social good — the #Nifty50 Kids project , which will provide access to advanced technologies for low-income children. Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. and who actively engage on Twitter. bloggers).
WEB METRICS GURU | SATURDAY, AUGUST 27, 2011
[Social Media] TRENDRR.TV Initial Review and Thoughts
This is not an area I know much about - my life has not taken me down this path, but what impresses me, both from meeting Mark Ghuneim personally, and knowing a little bit about the evolution of TRENDRR, is this real time leader-board that Mark and his team have created , is envisioned by an insider in the broadcast industry who knows exactly what media planners, network programmers, in general what a channel director might what to see out of Social Media – because Mark has been there, done that. Not the case here. TRENDRR.TV Finally, TRENDRR.TV Location. TRENDRR.TV
VIPER CHILL | MONDAY, JUNE 20, 2011
[Social Media] The Ultimate Guide to Keyword Research
One query which let me to taking action, was “Social Media. Through this I found that the related keyphrase – social media strategy – gets searched for 6,600 (exact) times per month. At quick glance the search results didn’t look particularly competitive and social media strategies were actually one topic that I wanted to cover. And, in-turn, make more money. This is known by many as Keyword Research. In reality though, keyword research involves so much more than that. Ready? The head, and the tail. Yahoo) or broad terms (e.g.
KIKOLANI | FRIDAY, NOVEMBER 16, 2012
[Social Media] Fetching Friday – Resources Mashup & Cedar Breaks
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Conversion Optimization 101: Perfectly Persuasive PPC Landing Pages – Once you have the proper landing page, decide what ad/email/social campaign would attract people to click through and want to see this page. Social Media / Social Networking. Round Up Of Social Sentiment Tools For Every Budget – Social media provides some of the richest customer data around.
PUSHING SOCIAL | WEDNESDAY, APRIL 28, 2010
[Social Media] You Are the New Community Manager – Now What?
Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social You Are the New Community Manager – Now What? Get Connected Social Media is chock-full of hype-free thinkers. DON’T WING IT Social Media is tough when you don’t have a plan to organize your day-to-day activities. I strongly suggest that you print out a calendar and write in your blog posting schedule, events, PR opportunities, and other interesting tidbits. by Stanford on April 28, 2010 Spread it! Share Email This Congratulations!
TREY PENNINGTON | MONDAY, JULY 19, 2010
[Social Media] You can change the world
Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ You can change the world by trey on July 19, 2010 You have a good idea. You have courage and you’re willing to take a risk. You’re an entrepreneur and you can change the world. Zig Ziglar says, “you are who you are and where you are because of what’s gone into your mind. You can change what you are and where you are by changing what goes into your mind. Scott Gould July 20, 2010 at 9:20 am I like the green! Main Street, Ste.
SOCIALNOMICS | WEDNESDAY, FEBRUARY 15, 2012
[Social Media] The Power of foursquare: Best Practices from Carmine Gallo, author of The Power of foursquare
Our friends, followers and customers learned the importance of incorporating foursquare, the fastest growing location-based service, into their social media marketing efforts. recalled the excitement about the vast opportunities related to location-based networks like foursquare when Mike Schneider discussed key takeaways from his book Location-Based Marketing for Dummies at our Awareness Social Media Business Summit. Social Media Marketing Best Practices and Social Media Marketing Mavens pages, and in our LinkedIn Social Media Marketing Mavens Group.
GEOFF LIVINGSTON | TUESDAY, MAY 31, 2011
[Social Media] Win a Fifth: How Has Social Empowered You?
Then here’s your chance: The five people who best tell how social media has empowered them to make a difference for their business, their community or their family will win a copy of the book. One of the cores aspects of Welcome to the Fifth Estate is an empowered citizen media that can challenge and circumnavigate traditional media (the Fourth Estate) structures. Businesses and individuals alike can join and develop communities to achieve great things: From social change to blood-loyal user communities. Fifth Estate fourth estate Gini Dietrich media
FEVER BEE | THURSDAY, MARCH 3, 2011
[Social Media] Long-Term Growth
It might be good for a marketing effort or social media campaign, but it's bad for a community. On a call with a potential client last week: "We gained 10,000 members in the first month " That's not a good thing. 10,000 members in the first month is bad. 10,000 members in one month is too many. Most wont ever make a contribution. You can't build relationships and a community culture with that many people joining at one time. You can't convert that many into active members. 10,000 members will prevent you from developing a community culture.
TWIST IMAGE | SUNDAY, JANUARY 30, 2011
[Social Media] The Life And Times Of A Digital Marketing Strategy
Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast ), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. media hacks. online social network. social media 101. social media marketing. This is also episode #12.20 of Across The Sound. Enjoy the conversation. ad age.
TRENDS SPOTTING | MONDAY, JANUARY 18, 2010
[Social Media] 2010 Mobile Influencers: Trend Predictions in 140 characters (6th report)
Already released from the Trend Prediction Influencers Series: @ 2010 Social Media (published also at NYTimes / RWW, Mashable , Examiner ). “2010 Mobile Influencers” is the sixth and last report from the series “ 2010 Influencers Series: Trend Predictions in 140 Characters “. Findings: Major trends in 2010 Mobile: Across many of these predictions, we have identified the following trends suggested to influence Mobile in 2010: # Payment # Commerce #Metrics. Advertising: networks, SMS, display, search, premium. Gaming # Music # Video. 2010 Consumer Trends.
TWIST IMAGE | SUNDAY, NOVEMBER 6, 2011
[Social Media] What Is A Blog? The Question That Won't Go Away
By the way the conversation flowed at this year's BlogWorld & New Media Expo in Los Angeles, you would think that Blogging was brand new. Rick Calvert (the CEO and co-founder of BlogWorld and New Media Expo ) invited me down to moderate a panel called, Building A New Media Empire > The panel also featured Deanna Brown (CEO of Federated Media ), Lisa Stone (co-founder of BlogHer ) and Michael Stelzner (found of Social Media Explorer ). Is tumblr a Blog (some would argue that tumblr is a Blog mixed with more social layers)? federated media.
WEB METRICS GURU | THURSDAY, SEPTEMBER 8, 2011
[Social Media] Findings from #SMMEASURE chat today hosted by MarketWire
shinng QUESTION 1: Where do you think the industry of social media analytics will be a year from now? @webmetricsguru I was the featured guest today at #smmeasure and here’s a summary. A visual summary can be found here. webmetricsguru #smmeasure -12:08 PM Sep 8th, 2011 Answers included: G+ might take the cake with a closed loop SM ROI [.]. Web Analytics #smmeasure
ABSOLUTE PA | THURSDAY, SEPTEMBER 22, 2011
[Social Media] Hey! What’s happened to Absolute PA?
started Absolute PA, a virtual assistant service, in 2009 and built it from scratch in to a successful business, largely using social media and online marketing to raise my profile and find clients. At the time I launched, social media was just beginning to make waves. As a micro-business owner and having previously worked in media and PR, I recognized its benefits immediately as a low cost way to reach more customers, build my reputation and make valuable business connections. The more success I generated through social media, the more excited I became.
DANNY BROWN | WEDNESDAY, SEPTEMBER 8, 2010
[Social Media] The Most Powerful Marketing - Danny Brown
Witness Photography by James Nachtwey is a collection of Nachtwey’s photographs from some of the most destructive conflicts and social issues in the last 30 years. From the Far East to Europe and beyond, Nachtwey’s photographs capture the human side of war and social disillusion. If the futility of war and ineffective social politics was ever a marketing campaign, Nachtwey’s photographs would be the guaranteed seller. Share Save Any good marketing pro will tell you the most powerful marketing is the type that gets people talking. You owe it to yourself to look. Or Pie Jesu?
TWIST IMAGE | WEDNESDAY, AUGUST 1, 2012
[Social Media] The Art Of Fake Familiarity
While the general onslaught of non-personalized and near-offensive pitches continues to deluge the inbox of anyone who blogs and tweets (regardless of audience size and relevance), there's no doubt that some public relations firms have spent a significant amount of time, money and resources as they inch away from the "spray and pray" model of blasting their self-involved news updates to anyone with a publish button over to one where they spend time training their media relations professionals to get better at knowing their target market that much more. media. media relations.
CONVERSTATIONS | TUESDAY, SEPTEMBER 20, 2011
[Social Media] Step Away From The Crossword Puzzle
We talk a bit about using social media and creating different forms of revenue. It’s so sad, I sometimes get angry. walk into a rural retail business. The bell above the wooden door rings as I walk in. head pops up from behind the glass display counter. She stands and pushes up the eyeglasses from the edge of her nose. “G’mornin’ Can I help you?” ” A tired smile appears. We talk a little bit about her store and how she got started. She was laid off a few years ago and decided to have a go at her own. There has been for a few years now.
STAY N' ALIVE | TUESDAY, DECEMBER 20, 2011
[Social Media] A Walk Down Path Takes You Home Sweet Home
I'm no stranger to the power of social networks. So far, the majority of my current career is built around bringing attention to people and brands through social media (of course, while making them more personable). When I first started using social networks like Twitter , and eventually Facebook when they allowed people to post status updates (yes, Twitter offered that first, technically), I used them as a journal. Technology social network mobile social journal mobile apps PathWhen I speak, there's a good chance people hear. It's very feature-rich!
KIKOLANI | TUESDAY, NOVEMBER 27, 2012
[Social Media] $10 eBooks from ProBlogger for 10 Days Only
It guides you through your first days of building great content for your new blog including brainstorming techniques, developing a content plan, building a social media presence, setting up a publishing process, and more. If so, Blogging for Your Business will help you do everything including set up a WordPress blog, conduct keyword research, understand your online competition, build a strong social media footprint, and create a successful business blogging strategy. The good news is that great deals for bloggers isn’t over just yet. Here is the lineup!
GREG VERDINO | TUESDAY, SEPTEMBER 1, 2009
[Social Media] Win an insider's view of Living in HD and some great gear too
Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Blog World bound. But first a little background. I've written before about our work on Panasonic's Living in HD community and some of the ways we've involved social media influencers in the program. But first a little background. I've written before about our work on Panasonic's Living in HD community and some of the ways we've involved social media influencers in the program.
T2 SOCIAL | MONDAY, MAY 19, 2014
[Social Media] An Infographic on Sharing Infographics [INFOGRAPHIC]
People respond to infographics on social media differently based on the network they are using. It is important to be aware of certain best practices when it comes to sharing infographics on social networks. Pinterest is easy: simply pin it up and watch the engagement begin. But to ensure you will see that same level of interest from your audiences on Facebook, Twitter and LinkedIn, it’s important to be aware of some of the best practices on each of those networks. Take a look and see if you can’t spot a few best practices you might have overlooked in the past.
KIKOLANI | MONDAY, DECEMBER 10, 2012
[Social Media] How to Get 40,000 Readers Without Guest Blogging
Most posts on a music site are going to be media focused (videos & audio) and are relatively short, there’s no need to bring in another author. began to realize that I didn’t need guest blogging in this circumstance, and my findings lead me to 3 main points which I’m going to discuss with you today: Why email is the greatest “social network” of all. Social media, when used correctly, helps small ideas blossom into bigger projects. The first I briefly touched on above: I use social media as an icebreaker for larger projects.
CONVINCE & CONVERT | WEDNESDAY, NOVEMBER 19, 2014
[Social Media] Does Your Inbound Marketing Funnel Have Enough Room For Trust?
This can happen via an email forward or a social media share, but either way, it means that your reader has begun sharing your content with their network. As your subscriber receives your content over and over, they should slowly transition from a casual reader into an outright advocate – frequently recommending your content via social media, and regularly participating in your comments section as new content is published. Through the talk, I collected more than 50 email addresses from the attendees. They wanted to talk about a consulting package. Trust. Cha-Ching!
ARI HERZOG | THURSDAY, MARCH 17, 2011
[Social Media] Feature Friday: How to Increase Web Traffic
Use social media and bookmarking sites. Social media and social bookmarking sites, such as StumbleUpon , are other online space where you can meet with great number of people. Tunnel picture by pixelplacebo. The following guest article is by Steven Papas. Nobody can survive as an internet marketer without traffic. Traffic is the reason a seller will make sells, it is the reason you will get subscribers and it stands at the center of internet business and money making. Why will they return often? How Do You Get Targeted Traffic? Check related blogs.
WRITTENT BLOG | MONDAY, JANUARY 13, 2014
[Social Media] 10 Bizarre Inbound Marketing Strategies that Actually Work
The internet itself is only around 2 decades old , and the concept of using professional blog posts, social media and other newfangled marketing ideas to gain traction online is newer still. Social media expert Eddie Huang recommends not being afraid to be a little off-the-wall with your marketing ideas and content. 2. There’s actually some serious science behind the idea of “ social categorization ” – actively defining your audience. Actually, being a social media spammer is probably quite a bit harder than you think. Be Wacky. QR Codes.
CROWD MEDIA | TUESDAY, NOVEMBER 6, 2012
[Social Media] From the mean streets of Liverpool to Crowd Media Guernsey
Job title: Account Executive at Crowd Media. As you can see from above, I’m Phay McCombie and I work at Crowd Media. focused on building the brand online and realised just how much I enjoyed the thrill of the different platforms of social media available. Name: Phay McCombie. Age: 24. Likes: All things vintage, knitting, space, computers, happy people. Dislikes: Spiders, odd numbers, masks, the dark. Place of birth: Liverpool. About you: Well hello there. It was here, at the age of 19 that I created my online business – Amelia’s Wardrobe. Right up my street!
DANNY BROWN | SUNDAY, APRIL 10, 2011
[Social Media] Success Stories and the Question of Scale
Success Stories and the Question of Scale originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Success is a funny thing. It means you’re doing something right, and that people are enjoying your product, service or (possibly more importantly) your knowledge. They’ve joined your tribe and they want to help you grow. Success also means that where you started probably isn’t where you are now – your garage band has moved into a recording studio.
TRADESMEN INSIGHTS | WEDNESDAY, APRIL 13, 2011
[Social Media] Content is King: 10 Tips on Effective Writing
He says it doesn’t matter how great a writer you are, if people don’t read it, then there’s no benefit to anyone. I’m sharing his 10 tips which I try to live by when writing for social media. I’m a living testament that if you follow the rules, your writing will be read and shared. According to a social media study by King Fish Media, HubSpot and Junta42, original content, both branded and expert, is by far the most employed tactic for social media. Content is king as I’ve learned from mentor Michael Gass.
SPIN SUCKS | SUNDAY, JULY 25, 2010
[Social Media] A Letter to LinkedIn | Spin Sucks
Let’s say I am a small business owner who wanted to hire a firm to do their social media work. I would like the ability to go into my connections, search for terms such as “social media” and see who in my network comes up. I could search by marketing industry or do another search of public relations sorting through each profile looking for mentions social media, but maybe someone who listed themselves under the communication industry or even IT, who was more qualified, would not show up. It’s the love and hate relationship of social media.
THE MARKETING BLOG | FRIDAY, MARCH 21, 2008
[Social Media] Happy Holi
Home About In the Media Join the Conversation Cool Apps & Tools March 22, 2008.2:41 am Happy Holi Jump to Comments Its ‘Holi day’ and what better way to celebrate the festival of colors with visual representation of Marketing, Advertising, Public Relations and Branding. write about Social Media and how it is being used as a conversational channel by individuals and organizations. Reply Leave a Reply Click here to cancel reply. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0 Theme: Pressrow
CONVINCE & CONVERT | FRIDAY, JANUARY 16, 2015
[Social Media] Why Your Content Marketing Team Needs to Act Like a Rock Band
Jason Miller is the Senior Content Marketing Manager at LinkedIn , where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions. Paul Stanley (guitar) = Social Media. Tweetable Moments The answer is not more content. It’s more relevant content. JasonMillerCA Tweet This. He is also the author of the Amazon #1 Best Selling Book, Welcome to the Funnel. In Welcome to the Funnel , and in life, Jason advocates for content marketing teams to be put together like rock bands, specifically KISS … 1. Entertaining, out there in front. 2.
TAYLOR MAREK | WEDNESDAY, MARCH 3, 2010
[Social Media] How I Made My First $100 Online
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me How I Made My First $100 Online March 3, 2010 by Taylor Marek “It was a dark and stormy night. Taylor is a 21 year old New Media Visionary on a Journey to change the World. The wind was whipping the trees into a frenzy of leaves and branches which crashed into the side of the building I was staying in. My mind was screaming for it to be over, but I knew it hadn’t even started. Walking to the door, I opened it. How did I do it? Smart tip.
ALMOST SAVVY | TUESDAY, JANUARY 12, 2010
[Social Media] Happy Holidays! Please Enjoy This Spam | Almost Savvy
Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Happy Holidays! twitter organize spam Students technology trust Twitter Proud to be featured on Social Media Informer The what and why How can I help you leverage social media and networking for your business or career?
FIREBELLY | THURSDAY, NOVEMBER 17, 2011
[Social Media] Story And Conversation: Pin It To Build A Brand
Pinterest in a relatively new wave of social media in the branding world. Cabot Cheese's board for appetizers brings appetizers made with their cheeses to life. This week at work, I was explaining Pinterest to some of my coworkers, and one of them posed a question that I had yet to ask myself — What brands are using Pinterest? How It Works. If you haven’t heard of Pinterest, it’s basically an online bulletin board. Users can share pictures from websites that they find interesting or inspirational. If it sounds like fun, it is! How Brands Are Involved. Chris March.
PUSHING SOCIAL | THURSDAY, JUNE 27, 2013
[Social Media] How to Kick Your Content Marketing Strategy Up a Notch
Last week I outlined how social media is useless without a thoughtful content marketing strategy. My man Mark Schaefer carried this one step further by brilliantly describing Content Marketing as a “do-over” for social media. What is the emotion you want your reader to feel after they’ve visited your blog? I go for determination at Pushing Social. Every graphic element of Pushing Social is designed to reinforce this emotion. Something is still missing though. Great content should be published regularly. Content needs to be relevant.
SMALL BUSINESS MAVERICKS | THURSDAY, FEBRUARY 3, 2011
[Social Media] Are You Overusing Jargon In Your Press Releases?
About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Are Small Businesses Effective Online? » Are You Overusing Jargon In Your Press Releases? One of the biggest mistakes online marketers make is the overuse of jargon, or phrases that don’t mean anything to journalists. This is actually more prevalent than you may think, and it is avoidable. If so, then I’d encourage you to rewrite those releases and documents. You must be logged in to post a comment.
SMALL BUSINESS MAVERICKS | WEDNESDAY, FEBRUARY 16, 2011
[Social Media] Tweeting Can Lead To Short-Term Traffic Gains
About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Anyone who has used Twitter knows that it can lead to some additional traffic if you publish a click-generating tweet. But what is even more interesting is the power of a retweet or a third party tweet as it relates to SEO and traffic. That’s what SEOmoz’s post can give us a little bit of insight about. And, another question raised by SEOmoz itself, does the actual content of the tweet affect that rank too?
SMALL BUSINESS MAVERICKS | MONDAY, FEBRUARY 21, 2011
[Social Media] Facebook Page Promotion - OfflineOffline | Small Business Mavericks
These might include: Your website Twitter LinkedIn Social bookmarking HubPage or Squidoo Lens Facebook advertising Online display advertising Your blog Mobile phone apps The list could go on, I’m sure. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Did Facebook Screw Up? » Facebook Page Promotion – Offline A lot has been said of Facebook Pages. The general consensus is that they make great marketing promos for businesses of any size.
SMALL BUSINESS MAVERICKS | THURSDAY, FEBRUARY 24, 2011
[Social Media] Is Link Buying Necessary?
The thing I find interesting about this interview is the repeated encouragement from Julie Joyce of Link Fish Media, Inc. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? » Is Link Buying Necessary? Here’s a great interview with three professional link builders. to incorporate link buying into your marketing plan. She says point blank that link buying is absolutely necessary in an “ultra-competitive niche. Is it unethical? Probably not.
SMALL BUSINESS MAVERICKS | FRIDAY, FEBRUARY 25, 2011
[Social Media] Are You About To Lose Your YouTube Presence?
About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Content Farms: Did Google Go Far Enough? » Are You About To Lose Your YouTube Presence? nasty rumor is spreading, according to WebProNews , that YouTube is considering paying celebrities to provide video content channels. If true, what will that do to your channel? Can you imagine competing against the likes of Ashton Kutcher and Oprah Winfrey for attention? If this report is true, you might have to.
SMALL BUSINESS MAVERICKS | THURSDAY, MARCH 3, 2011
[Social Media] How Unique Is Your Marketing Plan?
About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Why Article Marketing Will Never Die » How Unique Is Your Marketing Plan? Are you breaking new ground, or just breaking wind? Here’s a unique concept in publishing. I’m assuming this novelist got a good response in Croatia because his novel is now going to be published in print. But what if it had been published in English on Facebook? Would it have received the same level of response? Because you can.
SMALL BUSINESS MAVERICKS | FRIDAY, MARCH 11, 2011
[Social Media] The YouTube Creator Institute
Whether you have an idea for a small business video show or a new form of YouTube entertainment, you can learn all about camera angles, lighting, storytelling, promotion, and pick up a whole host of skills necessary for running a new media hit. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? It’s called the YouTube Creator Institute. This looks like a good deal. The reason for introducing this is obvious. YouTube is hoping to make money from your content.
SMALL BUSINESS MAVERICKS | MONDAY, MARCH 14, 2011
[Social Media] How's Your Website's Health?
About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? » How’s Your Website’s Health? Do you have a healthy website? Does it do what it was meant to do? Every small business website has a function. The job is to sell your services and attract new business. Of course, there are different methods and strategies for accomplishing this goal. Small Business Mavericks offers a website check up as a part of our regular service. Are you beating your competition?
SMALL BUSINESS MAVERICKS | WEDNESDAY, MARCH 16, 2011
[Social Media] How Q&A Sites Can Boost Your SEO | Small Business Mavericks
Secondly, I think it’s important to point out that Pavel Israelsky classifies four different types of Q&A sites: Social Q&A – Includes sites like Quora, Aardvark, Formspring, and Facebook Answers. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? What’s The Best Discovery Engine? » How Q&A Sites Can Boost Your SEO SEOmoz has a great article on how Q&A sites can boost your SEO. Standard Q&A – Yahoo!
SMALL BUSINESS MAVERICKS | FRIDAY, MARCH 18, 2011
[Social Media] Online Reviews: Opportunity Or Obstacle?
About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Get Your Own YouTube Channel » Online Reviews: Opportunity Or Obstacle? One of the most frightening things in the world for a small business owner is a negative review. But should you be afraid of them? think there are several reasons not to be afraid of negative reviews, the first of which is that no one can please everyone all of the time. Be proactive and make good on your promises. Apologize for the bad experience.
SMALL BUSINESS MAVERICKS | MONDAY, MARCH 21, 2011
[Social Media] IM: Small Business Tool Or A Waste Of Time?
There are some instant messaging clients, IM clients, now that allow you to send and receive e-mail and manage your social networks. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? If you are going to do business online, then it makes sense to use online communications tools. Right? One of the most primitive online communications tools is instant messaging. It’s been around almost as long as the Internet itself. And it’s gotten better over the years.
SMALL BUSINESS MAVERICKS | SATURDAY, MARCH 26, 2011
[Social Media] Facebook Experiments With Real-Time Advertising | Small Business.
The social network is now the most trafficked website online. But then Facebook became the popular social network and introduced its own PPC advertising model. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? As well it should. But there is another reason to fear Facebook too. It has a competing advertising model. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. Will it win out?
FEVER BEE | TUESDAY, FEBRUARY 22, 2011
[Social Media] What's Wrong With Community Management?
It's not being a good host, and certainly not being a social media expert. We use social media and communities interchangably. We're not experts at social psychology, community development, community psychology and sociology, but we should be. broadly speaking, quite a lot. We spend too much time maintaining communities rather than developing them. The former is to respond to the e-mails and notifications filling up your inbox, the latter is to initiatve things and foster relationships that develop a sense of community. Audiences are audiences.
SPIN SUCKS | WEDNESDAY, DECEMBER 10, 2014
[Social Media] The Sixth Day of Christmas: Top Six Gifts for Communicators
It is perfection for the Instagram addict/social media star on your Christmas list. (Or, really, even for someone who likes to travel but is too shy and/or cautious to ask strangers to take their photo in front of landmarks.) 12 Days of Christmas Communication boss gift ideas communicator gift ideas gifts for communicators gifts for publicists media relations gifts ideas publicist gift ideas Does everyone have the 12 Days of Christmas stuck firmly in their brains yet?? hope so! Because we’re only six days in! Gift lists for pet lovers! For moms! For golfers! And doodling.
KIKOLANI | TUESDAY, NOVEMBER 9, 2010
[Social Media] 15 List Post Ideas When You Get Writer’s Block
Editor’s note: see 25 social media keyword search tools as an example. 5. Top 25 Blogging and Social Media Posts on Kikolani. This is a guest post by Tristan Higbee from Blogging Bookshelf. It’s one of the irrefutable, iron-clad laws of blogging: everyone loves list posts. You’ve no doubt written your fair share of list posts, and they’ve no doubt been among the more successful posts on your blog. But sometimes blogger’s block hits hard and you don’t have that golden idea for your next post. People You Should be Following on Twitter. Must Have __.
CREATIVE RAMBLINGS | THURSDAY, NOVEMBER 8, 2012
[Social Media] Join me at MBlog 2012 Conference: Blogging in the Big Time!
was written by Cendrine Marrouat for her social media blog, Creative Ramblings. I am excited to announce that I have been invited to speak at the MBlog 2012 Conference in Winnipeg, Canada, on November 24. For those interested in learning more about this conference, I have included some information below. ————————————- You’ve heard that “content is king”. You’ve read all the big blogs and you’re ready to [.] Join me at MBlog 2012 Conference: Blogging in the Big Time!
GRANDMA MARY SHOW | WEDNESDAY, AUGUST 26, 2009
[Social Media] RSS Feed on your Facebook FanPage
Home Consulting Products and Workshops Boulder Social Media Training How To Use Twitter To Grow Your Business How to Use Facebook to Grow Your Business Sink or Swim Webinar Facebook Tutorial Twitter Tutorial About Grandma Mary Contact me Subscribe RSS Feed on your Facebook FanPage August 26, 2009 Do you want to link your Blog to your Facebook FanPage? It’s not hard to do – don’t get your knickers in a knot. There is an easy application in Facebook to help you out with this. That way your Fans can get to your Blog and find out more about you.
GRANDMA MARY SHOW | THURSDAY, MAY 13, 2010
[Social Media] Straight-talking business-growing Facebook and Twitter Books
Home Consulting Products and Workshops Boulder Social Media Training How To Use Twitter To Grow Your Business How to Use Facebook to Grow Your Business Sink or Swim Webinar Facebook Tutorial Twitter Tutorial About Grandma Mary Contact me Subscribe Straight-talking business-growing Facebook and Twitter Books May 13, 2010 Hi. Grandma Mary here. I had to let you know about two new fantastic books I have available that will finally clear the Twitter and Facebook clutter and confusion. How to Use Facebook to Grow Your Business and How to Use Twitter to Grow Your Business.
TWIST IMAGE | THURSDAY, JUNE 16, 2011
[Social Media] A Philosophy Of Tenacity
There is media fragmentation everywhere and it's not just because of the Internet and all of this new content. If they're going to be multi-platforming - using multiple media channels at the same time (more on that here: Estimated 33% of Viewers Multitask While Watching TV ) or engaging with content via mobile devices (smartphones, iPads , etc.), a brand's ability to capture their attention and be able to convert that into something that is worth sharing is very complex. If more brands were tenacious in how they approached Social Media, the results would be much more different.
MOBILEGROOVE | FRIDAY, DECEMBER 7, 2012
[Social Media] Mobile Stats You Need To Know: @TechCrunch @MCommerceDaily @Inc @NielsenWire
ComScore VP of Industry Analysis Andrew Lipsman said, “It conforms to how people experience media brands on a day-to-day basis.”. Mobile Drives Social Media Growth. We are spending a lot of time socializing on our mobile phones – without ever making a call. According to the Nielsen Social Media Report 2012, time spent on mobile apps and the mobile web account for 63 percent of the year-to-year growth in time spent using social media. Source: TechCrunch. Fat Fingers No Fear For Full-Screen Ads. No more Fat Finger Syndrome. million. million.
DANNY BROWN | TUESDAY, MAY 10, 2011
[Social Media] Doucheblogs and Spin Doctors Redux
Held between May 24 and May 26, it’s a gathering of bloggers, new media folks and businesses who are looking to understand how this platform fits in with today’s marketplace. Doucheblogs and Spin Doctors Redux originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. So as my friend Gini Dietrich mentioned in her post Doucheblogs and Spin Doctors yesterday, we’ll be presenting a session at this year’s BlogWorld Expo in New York.
SPIN SUCKS | MONDAY, MARCH 2, 2015
[Social Media] Don’t Ignore SEO Strategy in Favor of Content
From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. By Tara Geissinger. Content marketing has taken the business world by storm. The problem is, many businesses are letting their search engine optimization efforts suffer in the process. mean, it’s time consuming to pump out all of that content on a regular basis, right? If your SEO strategy is stale, it’s going to limit your visibility in the search engines. SEO Strategy: Identify Your Most Important Keywords.
GEOFF LIVINGSTON | WEDNESDAY, DECEMBER 5, 2012
[Social Media] Bald Marketing Brothers of Another Mother
He joined Dachis Group through its acquisition of social agency Powered; and Powered through its acquisition of crayon, the social media consultancy at which he served as Chief Strategy Officer and in which he was a principal. He blogs about branding, marketing, advertising, PR, social media and how they all create, react to and reflect our culture. Johnnie Walker, Guinness, Allstate and Xbox, across the marketing mix – from PR to digital / social and advertising. There are so many bald marketing bloggers with glasses. Greg Verdino. Image by C.C
WRITTENT BLOG | FRIDAY, JUNE 20, 2014
[Social Media] Maximize Blog Traffic with Top 27 SEO Plugins
An all-round plugin that makes it easy to manage title tags, keywords, meta data, links, canonicalization, social media markup, and a whole lot more. 14. WP Social SEO Booster. WP Social is designed to boost rankings in Google. This plugin works to improve rankings and click-through rates in Google and on social sites. Sociable makes websites social. Social Locker. Having trouble getting visitors to click the social buttons on your blog pages? Social Locker addresses this problem by motivating people to like, tweet, share, etc.
TWIST IMAGE | SUNDAY, JUNE 10, 2012
[Social Media] In A World Of Digital Vertigo
Andrew Keen built the popular Audiocafe.com in 1995 (during the dot com boom) but has since moved on to become a media pundit. Most recently, he released his second book, Digital Vertigo - How Today's Social Revolution Is Dividing, Diminishing and Disorienting Us. His first book, Cult Of The Amateur - How The Internet Is Killing Our Culture , raised more than a few eyebrows for its contrarian view on the Internet, culture and social media. I've been following Keen for a long while, so I was thrilled that he agreed to have a digital media throwdown. blogging.
KIKOLANI | FRIDAY, AUGUST 24, 2012
[Social Media] Fetching Friday – Resources Mashup & How to Generate Good Ideas
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Over at the Social Media Examiner Blogging Club, I’m offering free blog reviews. Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. Social Media / Social Networking. The Resources Mashup. Blogging / Content.
ENGAGE | THURSDAY, AUGUST 14, 2014
[Social Media] Email Isn’t Dead and We’ve Got the Stats to Prove It
That’s ahead of social media, SEO and content marketing. Where retention is concerned, email came out nearly 20 percent ahead of the next closet marketing tool: social media. What’s the first thing you did after you woke up this morning? According to this report from IDC Research , you likely reached for your phone (as did 80 percent of all smartphone owners). If you’re anything like me, the first app you tried to touch (but missed because your contacts weren’t in yet) was the email icon. Email is important to consumers and brands. My answer: They’re wrong.
ENGAGE | TUESDAY, JUNE 14, 2011
[Social Media] Quit Daydreaming and Focus on Your Website
At the annual meeting of Association Media and Publishing , we described nine ways in which member associations could improve their web traffic and expand their audience. Keep your eyes and ears open to those who are already active participants in your social media community. Image: nicolas_gent ] If you liked this, try: How to Monitor Social Media Conversations The Importance of Branding That Website Ain’t Gonna Visit Itself. You can view our presentation below, but here are a few highlights: 1. Create a custom 404 page.
DANNY WHATMOUGH | MONDAY, MARCH 30, 2015
[Social Media] What came first? The objective or the metric? #prstack
But I think there are equally vacant metrics in the social space too – engagement or reach are increasingly bandied around as proof points for the success of campaigns. So, working from the business objective (when planning campaigns) is the only way forward. I sit on the social media committee at AMEC and the valid metrics framework is a great planning tool to use when coming up with a measurement approach that will actually deliver meaningful results. Be honest. What comes first when planning a campaign? The objective? Or the metric you are going to measure? image credit.
MINDJUMPERS | TUESDAY, AUGUST 24, 2010
[Social Media] YouTube Launches Charts of Top Videos
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Companies Embrace Social Media The Social Media Policy – not just for the big players » YouTube Launches Charts of Top Videos Posted by Marlene Friis Aug 24th, 2010 Tweet Recently, YouTube has announced that it will be featuring its top web videos in a new section on their site called YouTube Charts. On each list, you can see the Top 100 videos. Where do I go? The old “Browse” function also ranked videos in a similar fashion, but videos were not assigned number ranks.
SOSHABLE | TUESDAY, JULY 1, 2014
[Social Media] Facebook Admits to News Feed Experiment Meant to Control Emotions
Recently, some social media users have been in an uproar after Facebook admitted to carrying out a secret experiment in which the news feeds of more than 600,000 users were filtered to see if those individuals would have differing emotions based upon what they saw on the screen. Facebook, like other social media websites, has terms and conditions that users must agree with before getting permission to use the site. Facebook Featured Guest Post News Nugget Offbeat Social Networks Spotlight Tip of the Day Emotions The opposite was also found to be true.
IDACONCPTS | WEDNESDAY, JUNE 29, 2011
[Social Media] What is Conversion Rate Optimization?
Eric Wyatt writes on internet marketing and social media. Every online business watches certain statistics about its website like a hawk. website is designed to facilitate transactions, whether they involve purchasing products from the site itself or being redirected to another site. These transactions are a measurable variable that can be studied statistically. Each transaction represents a successful transition from visitor to customer. This transition is known as a “conversion. Every conversion can be tallied and measured against the total number of visitors. Takeaway.
DIGIGEN | TUESDAY, MARCH 23, 2010
[Social Media] The Aggression of ASAP
Dan on A New Focus on Social Business Strategy. For those on mobile phones its immediately capitalised, but there is surely no reason to be that aggressive in emails when a simple lighter touch asap would do. Too many times I get emails from people with the demanding ASAP even though they sit merely a few floors or desks away. If its that ASAP why don’t you come and ask me for it. I’m petitioning for the much less aggressive Whenever You Are Ready. Let’s campaign for more wyar and less ASAP. You never know those emails might even become a friendlier connection.
DIGIGEN | TUESDAY, JUNE 22, 2010
[Social Media] Challenge Nike: Nike 78
Dan on A New Focus on Social Business Strategy. Its a really interesting melting pot of ideas and Creative Review highlighted the Knitted Nikes – Knikes perhaps? Powered by WordPress and Hybrid
FEVER BEE | MONDAY, JANUARY 26, 2015
[Social Media] 10 Community Skills You Can Learn In 1 Month
Use social media to increase activity. You're going to learn that social media hype is over. There are two very specific ways to use social media to drive growth and activity. You're going to learn a range of social triggers that motivate us to participate more in our social groups. In less than a month, you can learn how to tackle many of the biggest challenges we face. We're going to learn how to: Select, develop, and design a community platform. Grow a community in a sustainable way.
SOCIALNOMICS | FRIDAY, FEBRUARY 7, 2014
[Social Media] Mobile Businesses need to be More Social
Social Media Spreads the Word. In the event you have not already thought of this, social media is a great means to spread the word. having a social presence to tout your mobile app is a win-win situation. The same holds true with Google+, as that social medium is now ranked second only to Facebook as far as its member numbers. As more businesses find the worth in having mobile apps, getting more social about it only makes sense. If your business has a mobile app presence, get more social about it in 2014. Photo credit: tapwalk.com.
MINDJUMPERS | THURSDAY, AUGUST 12, 2010
[Social Media] 5 Tips for E-mail Marketing Deliverability
Similar Posts: Growing Your Email Subscriber List: Seven Tips (And Some Social Media) Tips for Viral Marketing Success: Channels, Stories and People Why You Need a Blog: Blogs Are The Websites of The Social Media World Tags: E-mail , E-mail marketing , Marketing , newsletter , promotion , Tips Posted in Marketing & Communication , Tips View Comments to “5 Tips for E-mail Marketing Deliverability Direct Marketing Campaign | PlusStuff says: September 10, 2010 at 4:54 pm [.] 5 Tips for E-mail Marketing Deliverability (mindjumpers.com) [.] Let us know!
MINDJUMPERS | THURSDAY, AUGUST 12, 2010
[Social Media] 5 Quick Tips: Take Your Corporate Blog to the Next Level
It’s you and me What works in marketing and what is currently trending is that people in general, all over the world in fact, are highly engaged in different social and ethical issues. Having the human aspect to your business is absolutely crucial, and is one of the fundamental goals in social media marketing. 4. This post addresses 5 key issues that will take your blog a step further ahead in the development of its content. 1. Review content theme and editorial guidelines Have a clear goal and theme for your blog. What are you focusing on? Why are you even here?
MINDJUMPERS | THURSDAY, OCTOBER 7, 2010
[Social Media] Facebook Reveals New Changes On Platform | Mindjumpers
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Social Media Marketing Requires Involvement 5 Popular Posts About Social Media » Facebook Reveals New Changes On Platform Posted by Marlene Friis Oct 7th, 2010 Tweet Yesterday, Facebook held a press conference revealing what changes were coming up on the platform. Until the release of the news, people have been waiting in excitement to hear what was going to be changed. A lot of different elements such as Events, Places etc. Here, we will introduce each of them.
KIKOLANI | FRIDAY, NOVEMBER 9, 2012
[Social Media] Fetching Friday – Resources Mashup & A Slow Loris
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Social Media / Social Networking. How to Effectively Rebrand Your Social Media Profiles – What you need to know to rebrand your business on social media. Six YouTube Tools and Tips For Social Media Success – YouTube gets overlooked as a social network despite the fact that it is the most popular of the video sharing sites. Freelancing.
MY CREATIVE TEAM THINKING | WEDNESDAY, NOVEMBER 24, 2010
[Social Media] Are You Thankful?
As you might imagine, there are the usual suspects: my health, my wife, my kids, my grandchildren, a long list of very good friends, my clients, and the freedom we have in this country. I am truly thankful for the people I’ve met through my social media activities. Are you thankful? What are you thankful for. On this day before Thanksgiving – my favorite holiday – I wanted to take the opportunity to give you my “thankful list. value your comments – positive and negative – and the things I’ve learned from you.
SOCIALNOMICS | SUNDAY, JANUARY 27, 2013
[Social Media] Do You Have the Energy to Save Money?
One such way is to turn to social media to see how going green can actually cut down on your expenses, both at home and when you go to shop. One of the ways to go about this is by using social media to get the latest green news. According to 2012 research from ComScore , social networking websites reach home to more than 80 percent of global Internet users. Meantime, Econsultancy reported that just over 90 percent of businesses claim social media is becoming key to their overall marketing plan. Photo credit: shine.yahoo.com.
DANNY BROWN | THURSDAY, JUNE 19, 2014
[Social Media] Three Non-Business Books for Your Summer Reading
Three Non-Business Books for Your Summer Reading originally appeared on Danny Brown - Social Media Marketing and Influence Marketing Blog - all rights reserved. Total The other week, Gini Dietrich published a blog post sharing her summer reading list. Since Gini normally pinches my ideas (she does!!), I thought it’d be nice to turn the table and steal one of her ideas instead. It’s been said that to really develop your business brain, you need to read fiction and understand how its flow and narrative can help improve your business strategy. The reason? Seriously.
BLUE FOCUS MARKETING | SUNDAY, FEBRUARY 9, 2014
[Social Media] IBMer @EthanMCC Talks @SocialEmployee w/ @CKBurgees plus @tamicann video at #IBMConnect #socbiz #IBM
It seems as if there’s always something exciting going on at IBM, which of course is one of the main reasons we were so excited to profile their culture of engaged IBMers in our book The Social Employee (McGraw-Hill, 2013). During our research for the book, one of the IBMers with whom we spoke extensively was Ethan McCarty (@ EthanMCC ), whose “bag of marbles” metaphor captured our imaginations as we were writing and heavily influenced our vision of what the social employee was all about. See what others are saying about The Social Employee and order your copy today!
DANNY BROWN | TUESDAY, JULY 12, 2011
[Social Media] Does Your Blog Embrace Mobile Browsing?
originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Some interesting figures about mobile browsing and user activity: 38 percent of web users in the U.S. access the web from their phone (or 89 million people). 53 percent of Americans using their phones to go online do so at least once a day. 65 percent of mobile users aged between 18-29 use their phones to go online. 43 percent of mobile users aged between 30-49 use their phones to go online. Centre your content.
CONVERSTATIONS | SUNDAY, JANUARY 4, 2015
[Social Media] Week in Review: Posts and LIFT Shares, Dec 28 – Jan 3, 2014
Cicret Bracelet Could Turn Your Skin Into a Smartphone Display Keep up with everything we share everywhere from the ConverStations/SmallBiz Tracks Social Stream page. – You can catch a complete review, in addition to top links to give your small business a L.I.F.T by subscribing to Whistle Stops Weekly email newsletter. In 2015, we launch a new podcast: The L.I.F.T. Weekly Podcast for Small Business Owners. The The SmallBiz Tracks (Almost) Daily Podcast is now included with select ConverStations posts. Consider leaving a comment! Brain Stew Whistle Stops
IDACONCPTS | SATURDAY, DECEMBER 29, 2012
[Social Media] The Worthwhile Law Blog: How To Create Engaging Content For Clients, Not Lawyers
Turn to other social media avenues to promote your content and grow your following. Suddenly, all of your social media efforts just got a whole lot easier! Blogging seems to be an unavoidable phenomenon these days, especially for businesses. Only a few years ago, no business wanted to waste it’s time creating blog posts…and most consumers didn’t want to waste their time reading them. Today, however, things have changed. Blogs are not only followed, shared, and commented on, but they also play a major role in your company’s search engine optimization (or SEO) efforts.
SOSHABLE | FRIDAY, AUGUST 5, 2011
[Social Media] On My Reddit Birthday, I Contemplate Why More People Don’t Know
Social media is my life – I help businesses and organizations with strategies on Facebook and Twitter with the goal of teaching them that social media is more about listening than broadcasting. Reddit has been my daily escape for a long time. I use it to laugh. I use it to learn. I’ve always said that if social media sites could have their average users take IQ tests, Reddit would win by double-digits. Today is my 2nd Reddit birthday. should be happy, but I’m not. Why in the world don’t more people know about the site? Reddit
DANNY BROWN | MONDAY, MARCH 9, 2015
[Social Media] When Your Five Year Old Son Asks If You’re Not Happy With Him
When Your Five Year Old Son Asks If You’re Not Happy With Him originally appeared on Danny Brown - there's more to life than social media - all rights reserved. The other day, my five year old son Ewan came up to me, looked me in the eye, and asked me if I was happy with him. This was after I’d told him off a little earlier for not listening and continuing to play with his toys after I’d asked him to clean up with Salem, his three year old sister. So then we get into the back and forth that I’m sure any parent must recognize: Me: Clean up, please.
FIREBELLY | TUESDAY, JANUARY 26, 2010
[Social Media] Youtube Tuesday: Lost Generation
Digitalia | Indianapolis Social Media Marketing « Social Media Weekly Roundup 1/18-1/22 | Main | Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle » January 26, 2010 Youtube Tuesday: Lost Generation Way back in August2007, the AARP launched a YouTube video contest that asked youngergenerations to voice their concerns about aging. The grand prize was $5,000. In February 2008,after receiving over 50 video entries, the AARP announced WhenI’m 50 as the winning video. Simply put, this isbrilliant. Your comment has not yet been posted.
FIREBELLY | FRIDAY, SEPTEMBER 17, 2010
[Social Media] Greenpeace's Unfriend Coal Campaign Calls Facebook A "So Coal" Network
Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon. Chad Richards is Social Marketing Manager at Firebelly Marketing, a social media marketing agency. The environmental organization is not happy with this dirty energy production method and would like Facebook to use clean, renewable sources of electricity.
WWW.POYNTER.ORG | THURSDAY, JULY 28, 2011
[Social Media] How badges help news websites build community, make money | Poynter.
The Huffington Post uses badges in its “social news” system to encourage users to follow each other, share stories and flag inappropriate comments. It has been exciting watching the news media space experiment with gamification and social rewards programs. At Badgeville, we’re working with a wide range of customers in media & entertainment, education, retail, health, and many other verticals seeking to increase customer engagement. The Huffington Post offers badges for connecting with other users, moderating comments and other useful behaviors.
WRITTENT BLOG | MONDAY, AUGUST 25, 2014
[Social Media] The 5 Step Formula for a Perfect Blog Post
Social Media Examiner talks about how to use social media to find blog topics. Breaking Down a Perfect Blog Post. When your blog just isn’t taking off or seeing the readership you hoped for, It can be easy to blame low numbers on outside factors when the actual problem might be your blog writing methods. An effective blog contains the fresh and useful content that audiences want to devour and delivers it in a way that appeals to both readers and search engines. The topic is useful and new, or a fresh take on an old subject. Content is broken up with subheaders.
THE RELATIONSHIP ECONOMY | MONDAY, MARCH 5, 2012
[Social Media] The Social Obituary: Words That Last
With more and more people of all ages participating within social media or having profiles on social networks the reality is everyone is creating stories and images for life. Social technology is quickly becoming the “wall of life’s expressions” and everyone is writing their life’s memoirs. While many see social technology as a new means to distribute advertisements the human network considers technology as a new means for sharing life. Our words are indeed our social obituary. We all know that someday we’ll die.
PUSHING SOCIAL | FRIDAY, JANUARY 17, 2014
[Social Media] How to Avoid Starting a “Me-Too” Blog
The inspiring teen counselor killing herself trying to teach social media. You have rare and valuable skills and experiences. The word “talent” is a good shorthand for these rare and valuable assets. Your success as a content creator depends on your ability to: Recognize your talents and. Use these talents to benefit your readers. Think for a moment. What unique skills do you have? What experiences have you had that give you a unique perspective? It took about 6 months until he realized that: He wrote posts he hated. He ran webinar training that bored the heck out of him. Do it.
DANNY BROWN | MONDAY, SEPTEMBER 12, 2011
[Social Media] Bloggers Do It With Feeling
Bloggers Do It With Feeling originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. This is a guest post by Nancy Davis. How many times have you stumbled across a blog and felt that something is missing? They have great content. They even have a really cool photo to draw your eye in. The text is large enough to read easily. The blogger kindly responds to your comment, yet you never go back. hate to tell you this – you leave me cold. Challenge me. Make me think.