THE RELATIONSHIP ECONOMY | WEDNESDAY, OCTOBER 31, 2012
[Social Media] In The Middle of Deception
Today the “ market of conversations ” fueled by social media is creating a transparency that reveals truths and rejects lies. No one likes to be known as a liar, a deceiver or a manipulator. The truth be known most employee’s feel that way about their organizations behavior. The word truth has a variety of meanings, from honesty, good faith, and sincerity in general, to agreement with fact or reality in particular. The opposite of truth is a lie. The Truth About Markets. Lying brings consequences because relationships are founded and built on trust.
DANNY BROWN | TUESDAY, JULY 12, 2011
[Social Media] Does Your Blog Embrace Mobile Browsing?
originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Some interesting figures about mobile browsing and user activity: 38 percent of web users in the U.S. access the web from their phone (or 89 million people). 53 percent of Americans using their phones to go online do so at least once a day. 65 percent of mobile users aged between 18-29 use their phones to go online. 43 percent of mobile users aged between 30-49 use their phones to go online. Centre your content.
GEOFF LIVINGSTON | SUNDAY, NOVEMBER 28, 2010
[Social Media] The Questionable Ethics of Klout Perks
On the social web, it is important to look at the details, including content publishing rights, communication “best practices, influence theory, or a “Perks package. ’ Marketing, PR and social media folks don’t have the same kind of rigorous code of ethics, unfortunately. Tags: social media calvin lee ethics klout klout perks Mike Ashworth Society of Professional Journalists Susan Murphy It has brought up the question of ethics. Will these influencers always reference the Perks program when touting their Klout?
SOSHABLE | SATURDAY, MARCH 5, 2011
[Social Media] Forget Indexing Tweets: Google Is Pulling Them Directly from the API
When Google rolled out with Caffeine last year, the idea was to speed up the way that the search engine was able to index pages, particularly for use in real-time social media searches. It’s a cool feature, but it’s just an addition to what they’ve already been saying for a couple of years (and proclaiming more openly in December) about how social signals are playing a roll in their algorithm. Apparently, that wasn’t fast enough, so they’re going straight to the source. We just ran a test of our own (above). No indexing could work that quickly.
SOCIAL WAYNE | SATURDAY, FEBRUARY 12, 2011
[Social Media] Day 12: People of color impacting the social web – Christie Glascoe Crowder #28DaysofDiversity
Also note that 28 Days of Diversity is not a popularity contest or an influencer list but a list of thought leaders in the social web sector, including entrepreneurs, bloggers, conference organizers, IT professionals and friends not ranked in any particular order who I have either met in person or followed online. ditched corporate America and my own successful project management firm to become a full time author/blogger, certified life coach, and now, certified social media consultant. As we all know, February is Black History Month.
TWIST IMAGE | THURSDAY, DECEMBER 8, 2011
[Social Media] The Best Response
Isn't that a cardinal Social Media sin to not have any acknowledgement? social media. It's getting harder and harder to respond back to everyone. often send out tweets, Blog comments or Facebook messages thanking people for leaving comments on this Blog, retweeting my tweets or linking to me (and my content) in one way, shape or form. I'm also very candid that I suck at the repartee and the back and forth online. I've also Blogged about this topic quite frequently. Comments, content and conversation is everywhere. No more. Posted a comment on my Blog. Flattering?
PAMORAMA | THURSDAY, FEBRUARY 18, 2010
[Social Media] Google Went “Code Red” to Save Google Buzz
pamorama marketing, life, social media Home About Bookshelf Links Contact Google Went “Code Red to Save Google Buzz by Pam Dyer on February 18, 2010 Share Here’s the story of how panicking just enough may have saved Google’s answer to Facebook and Twitter. But since this early failing, Google employees — specifically VP of product Bradley Horowitz and Buzz product manager Todd Jackson — have done a rousing job answering criticism from users and the media with rapid-fire updates to the product. It wasn’t easy.
SOCIAL WAYNE | TUESDAY, FEBRUARY 1, 2011
[Social Media] I’m joining Tech Media as Director of Digital and what it means for TriOut
It was announced earlier today that I have a new position with Tech Media. Below is the press release from [link] With over 10 years experience in technology and the social media sector Sutton, helps individuals, startups and businesses succeed in understanding how to communicate online via brand strategy, social networks and mobile marketing. I’m excited about joining the TechMedia team and looking forward to helping to educate, network and build the region’s technology economy through events and media,” Sutton said. as their new Director of Digital.
WRITTENT BLOG | TUESDAY, MAY 28, 2013
[Social Media] 30 Low-Cost Ideas for Content Marketing on a Shoestring Budget
You can’t produce custom blog articles, eBooks, or multi-media content without time, which is the world’s most precious, non-renewable resource. Type out a thoughtful answer to a question posed on social media, in blog comments, or via email, and publish for low cost marketing. Actively invite your social media followers and blog readers to share photos, quotations, and thoughts on your brand’s product or services. Repost on social media, or curate into a blog post. While the thought isn’t entirely false, content certainly isn’t cheap. Memes.
JEFF KORHAN | SUNDAY, OCTOBER 24, 2010
[Social Media] Training Your Mind
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « The Dalai Lama and Business | Main | How to Encourage Social Media Sharing » October 24, 2010 Training Your Mind Your mind is the most powerful tool available to you for both personal and professional productivity. For one thing, I enjoy blogging, but there are dozens of other reasons why blogging is an essential component of my social media marketing. He noted that when the mind is healthy, so will be the body.
KIKOLANI | FRIDAY, MAY 31, 2013
[Social Media] Fetching Friday – 20 Marketing Links & The 7 Minute Workout
'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. 26 Ways to Create Engaging Content – Social Media Engagement: how to use content to nurture engagement with your audience in a way that’s easy and manageable. Social Media / Social Networking. Fix Google+’s Biggest Annoyances with These Userscripts – Last week at Google I/O, the company’s social network got a big facelift. The Resources Mashup. Penguin 2.0
KIKOLANI | FRIDAY, JUNE 28, 2013
[Social Media] Fetching Friday – 22 Marketing Links
'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Infographic: 2013 SEO Ranking Factors, From SearchMetrics – Find out how keyword domains, keyword links, brands, social signals, content, backlinks, and on-page technology affect rankings. Social Media / Social Networking. Every week on Friday, I start a thread on the Social Media Examiner Blogging Club so members can share their favorite blog post of the week. Blogging / Content.
ALEX BLOM | THURSDAY, JULY 1, 2010
[Social Media] Groupon vs Local Papers: Sometimes control is good
Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me Groupon vs Local Papers: Sometimes control is good by Alexander Blom on July 1, 2010 in Thoughts, tips & advice Spread it! Even if there is a revenue share paper media have shot themselves in the foot once again. create fresh, unique Internet Marketing and Social Media campaigns tailored to help you grow. WordPress Admin
SOCIALFISH | TUESDAY, MARCH 27, 2012
[Social Media] The Perils of Pinterest
Ah–the hazards of “doing” social media for work…what’s just fun and games for regular people gets the fun totally sucked out of it when it’s part of your job. Welcome to my love/hate relationship with Pinterest. started using it for fun a few months ago and I was just like any other Pinterest-obsessed female: pinning recipes and house pictures and all kinds of cute stuff. Then I realized ASHA members were using it a ton, and started using it i n a business context … and that was the end of the fun. ” Sigh. Except sometimes not.
FIREBELLY | TUESDAY, AUGUST 24, 2010
[Social Media] YouTube Tuesday: Checking In With Facebook Places
Digitalia | Indianapolis Social Media Marketing « Firebelly at Blog Indiana | Main | 5 Helpful Facebook Places for Business Articles » August 24, 2010 YouTube Tuesday: Checking In With Facebook Places People are calling it a FourSquare killer. Chad Richards is Social Marketing Manger at Firebelly Marketing, a social media marketing agency. People are calling it a Facebook killer (due to privacy concerns). Im not calling it anything until Ive spent more time with it. In the meantime, here is Facebooks official video about the new Facebook Places.
FIREBELLY | WEDNESDAY, SEPTEMBER 15, 2010
[Social Media] Twitter announces #NewTwitter
Digitalia | Indianapolis Social Media Marketing « Flickr Friday: The Content Grid | Main | Branding Outside The Box » September 15, 2010 Twitter announces #NewTwitter Last night Twitter announced that it was rolling out several new changes to its web interface - incorporating many aspects of existing 3rd party applications such as Seesmic and Tweetdeck. Twitter also released this great little video about the upcoming changes: Chad Richards is Social Marketing Manager at Firebelly Marketing, a social media marketing agency. Please try again.
DIGIGEN | SUNDAY, MARCH 7, 2010
[Social Media] Collaboration: The Fab 40 Online – Wallpaper and Poke
Dan on A New Focus on Social Business Strategy. The Fab40 Online is the online version (its all in the naming!) of the Fab40 which appears in print. The Fab40 is Wallpaper’s guide to the best of the US, UK, Spain etc. The Fab40 is the online version highlighting the really interesting things about the web segmented into hardware, retail, innovations, inspiration, blogs and downloads. Well worth spending some time playing around with it. Link Here Posted in cool stuff | Tagged best of the web , collaboration , fab40 , poke , wallpaper blog comments powered by Disqus « Fashion.
DIGIGEN | MONDAY, AUGUST 16, 2010
[Social Media] Social Business Books: Seth Godin – Linchpin
Posted in social business books blog comments powered by Disqus « Why “Cultivating Linchpins is a Key Social Business Strategy How the New BBC iPlayer sets a benchmark for Social Businesses. Dan on A New Focus on Social Business Strategy. Its very motivational but also acts as a great guide for anyone who is in need of a change. Link Here ) I would give this a 5 out of 5 rating as I love Seth’s style of writing, the cracking ideas and also the thought that anyone can become a linchpin.its just whether you want to or not.
TWIST IMAGE | THURSDAY, OCTOBER 31, 2013
[Social Media] 20 Best Marketing Books Of All Time
The entire social media movement came out of this book. Shirky is more academic than fluff, and this book dives deep into technology and social media with beautiful and high-brow writing. If you''re looking for the ultimate primer on social media, what it means and what it can do, this is the perfect book to bring you up to speed. social media. 'What are the best marketing books of all time? It''s a question that I get asked, multiple times per week via email. This is one of those classic business books that every marketer should read.
THE RELATIONSHIP ECONOMY | SUNDAY, JANUARY 13, 2013
[Social Media] Beyond Whack A Mole Social Strategies
Most people view social technologies as a means of marketing. And, while they are indeed a very powerful way to market, there’s a lot more to the what’s going on in the Social Era. For marketers (and managers in general), social technologies create the possibility for two-way conversations with your customers and stakeholders that can’t be duplicated by any traditional, one-way medium. quick reaction to customers when they have a problem or a criticism can prevent one of the social media crises that every manager dreads. Anticipate them.
THE RELATIONSHIP ECONOMY | MONDAY, NOVEMBER 26, 2012
[Social Media] Who Will Manage The Digital Risk & Rewards?
Big data, identity theft, reputation risk, intellectual property loss, confidentiality and anything that represents “data and media” has become the new list of growing but deadly risk of the digital era. It seems ironic that while the suppliers haven’t aggressively taken the lead in helping their customers manage the risk of digital many, if not all, have jumped on the social marketing bandwagon. Aon, Marsh and Willis, the dominate worldwide brokers, are all using some form of social marketing. The open questions is who will reap the rewards for doing so?
THE RELATIONSHIP ECONOMY | FRIDAY, SEPTEMBER 14, 2012
[Social Media] Why Is Management Failing?
Doing things the same way over and over again even though we have evidence they don’t work: that’s the definition of insanity via What Social Media Means for Leadership | Reply-MC. How do you know when management is failing? When they can’t see through their own smoke. Management failures can happen gradually or suddenly. Gradual failures don’t usually get noticed until suddenly there is a series of crisis that put the entire organization at risk. The smoke gives off signals to those observing the signs of trouble approaching on the horizon. Blinded By Their Own Smoke.
THE RELATIONSHIP ECONOMY | THURSDAY, JULY 12, 2012
[Social Media] Lost & Found Solutions
The social web represents people interacting, seeking and finding solutions to problems, information, and sharing in a new organized structure. The social web is promoting human interaction at rates of change and rates of interest never before experienced or seen. The word social has come to mean many things but the basic definition are: Characterized by, or inclined to living together in communities. The social web redefines organizational and institutional methods used previously to manage people and groups as well as customers and suppliers. When
THE RELATIONSHIP ECONOMY | THURSDAY, FEBRUARY 3, 2011
[Social Media] When Everyone has a Coupon, They Will Innovate
Coupled with social media, a coupon can be leveraged to influence the behavior of whole communities in extraordinary ways. Ownership is a cornerstone of all forms of Capitalism, including Social Capitalism. This will be the convergent force that strengthens community ties and introduces huge opportunities for social entrepreneurs to create new value. It is extremely important to recognize that, for better or for worse, Discount Coupons can have an extraordinary influence on people and their behavior. Suppose that a vendor offers to discount all prices by 20%.
THE RELATIONSHIP ECONOMY | TUESDAY, AUGUST 31, 2010
[Social Media] Can You Escape the Hit?
Brands get “hit by consumers for doing stupid things with social media. Politicians get “hit by the media for lying, stealing and cheating the public. Employees spending time at work playing with social stuff are “hitting productiviity at work.The “wisdom of the crowds is now hitting corporate bureaucracies in real-time forcing reactions that only fuel the crowd to react even more. The science is understanding the impact of social technology on creating the impact of “hits. The word “hit implies many things.
SPIN SUCKS | WEDNESDAY, AUGUST 25, 2010
[Social Media] Level 5 Leaders Need Level 5 Employees | Spin Sucks
This can be tricky to do in an interview setting or based off a resume, but if you research them from a social media aspect (do they blog? What about Generation Y? Are we supposed to sit back and wait to see if our career leads us to CEO level in order to be a leader? don’t think so. Level 5 leaders need level 5 employees, and there is a lot that Gen Y employees can do to help lead their organizations forward. Last year, Gini wrote an article on CEO Leadership Skills: What Does It Take To Be Level 5? Fabulous, but I am not a CEO. Most of us are not. Rinse and repeat. Speak up.
ADAM SHERK | THURSDAY, APRIL 8, 2010
[Social Media] The Wrap, Newser and Content Aggregation: How Much Attribution is.
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? by Adam Sherk on April 8, 2010 The cease and desist letter and the ensuing war of words between The Wrap’s Sharon Waxman and Newser’s Michael Wolff is getting a lot of industry attention this week. But as pointed out by The Wrap, Newser does not always do this. Thanks for the write up.
SPIN SUCKS | MONDAY, OCTOBER 20, 2014
[Social Media] SlideBatch: A Super Cool New PR Tool
” They say a buyer will view eight media items before making a decision and where they find those can be scattered across the web. You can drag media files from your desktop, from Dropbox, SlideShare, or Flickr. Or you can add items from YouTube, Vimeo, news, blogs, and even the social networks. The cool thing about public batches is they can be shared on social media sites, which is exactly what they did for me before I landed in Boston. This hangs out at the top of their news page and the rest of the media kit follows. What is SlideBatch?
THE WAY OF THE WEB | WEDNESDAY, MAY 2, 2012
[Social Media] Why I love writing and technology…
Or a ‘social media’ agency. …because done well, both can inspire people to act. Whether it’s laughter or tears, love or hate, making a purchase or revolting against a government – both can provide amazing tools to inspire and encourage. It’s how I ended up combining writing and marketing. And it’s why I don’t dream about one day turning this business into an ‘SEO’ agency. dream growing this business into something larger which is known for being able to enable change and action both internally and externally.
TWIST IMAGE | TUESDAY, MAY 10, 2011
[Social Media] The New Twitter Effect
It was another week of Twitter getting mainstream media accolades as news of Osama Bin Laden taking one in the head from the Navy's elite SEAL Team Six unit lit the Social Media channel afire with chatter. Hot damn," nearly one hour prior to the official announcement from President Obama to the media and public. Twitter is not a centralized media channel that is vetting news for both accuracy and journalistic integrity. and that's where the true focus of attention from the media (and your business) should be paid. mainstream media. media channel.
DANNY BROWN | MONDAY, JULY 19, 2010
[Social Media] How NOT to Win Friends and Influence People - Danny Brown
It was posted by Claire Reynolds on behalf of the DSNR Media Group. You might also like: Using Social Media Right – For You Social Media for Good People, Numbers and the Fast Company Influence Project Tags: Advertising , business sense , Marketing , spamming 26 voices - share yours! still find it amazing that people who think they understand the Internet and social media still spam. Couldnt agree more with you - totally resonates my own feelings I voiced last night on Social Media Notebook."A while DSNR are based in Israel.
WHAT SPINKS THINKS | MONDAY, JULY 27, 2009
[Social Media] 3 Reasons Why Resumes SHOULD be Irrelevant
The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals 3 Reasons Why Resumes SHOULD be Irrelevant Photo cred: "kafka4prez" Why are resumes still necessary? Saying I need your resume, because I don’t understand social media isn’t going to fly anymore. somewhat addressed your second point over in the comments on my post – basically it’s just as easy to “game social media sites as it is a resume by controlling which LinkedIn recommendations are visible on your profile, for example.
WEB METRICS GURU | WEDNESDAY, MARCH 9, 2011
[Social Media] Influence and Web Journal – March 1-10th, 2011
think proprietary tool development is going to be a tough road – but if I’d put money into this at all, it would be in the author research/media database. HootSuite just launched it’s own Social Analytics Platform – a lot to like here though I am not a user of HootSuite – so the question for me is … if your not a user of the product, does the platform still make sense for you? On the other hand, if you are a user – this is more of a reason to use HootSuite instead of a social media monitoring platform such as Radian6 or Sysomos.
CONVINCE & CONVERT | THURSDAY, MARCH 4, 2010
[Social Media] How to Match 10 Key Success Metrics to Your Blogging Strategy.
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search How to Match 10 Key Success Metrics to Your Blogging Strategy March 4th, 2010 |Written By: Jay Baer | View Comments Tweet If you’re blogging for business, rather than blogging about your cat, baby, fashion addiction, or crush on Taylor Swift, you need to set some success metrics.
ENGAGE | FRIDAY, APRIL 8, 2011
[Social Media] Me Data, You Jane
Social media took it from there—remember, it was a single, good story—and a firestorm of protest began in the streets. J ames Gleick has a big, beautiful brain. It’s like a triple-decker cruise ship of mind-blowing philosophies that finds ports of call in areas such as the rise of technology and its tanned, bikini-clad sister, communication. In his new book “The Information,” Gleick saves the most colossal party for the island known as data. In fact, he says the basis of the universe isn’t matter or energy— it’s data. Heady stuff, this. How does one begin? He later died.
SPIN SUCKS | THURSDAY, SEPTEMBER 29, 2011
[Social Media] Your Employee Is an Online Celebrity. Now What?
Relevant online presence (blog, social media, etc.). Today’s post is written by Thom Holland. In a recent meeting with my staff, our CMO presented an interesting question: How involved should companies be with the development of their employee’s personal brands? As you can imagine, the question sparked a rather interesting conversation. While most companies would agree that there are plenty of reasons to support their employee’s personal brands, the question of how they should provide this support tends to be a bit more difficult to answer. My personal brand. Regulation.
ARI HERZOG | FRIDAY, SEPTEMBER 30, 2011
[Social Media] How to Avoid Action Figure Disorders
Ari Herzog provides social media marketing and editorial services. Visit the blog archive to read more articles on new and emerging media. The Acute Action Figure Addiction Disorder Council of Australia released the following public service announcement about two years ago, but it is as relevant today as it was then. Please watch and learn how you can fulfill your life to avoid the serious addiction that adults sometimes develop. The takeaway is clear. Twitter and Google+ are not far behind. Thank you for reading! Sign up for his email newsletter and send a tweet.
SOCIALFISH | TUESDAY, JANUARY 10, 2012
[Social Media] Get your Gold Circle Award Submissions in by January 20
There are several categories where outstanding social media work could potentially be recognized: Innovative Communications. social media, website, film, or radio. Media Relations Campaign. Recognizes an outstanding overall media relations campaign designed around an association or nonprofit (or one of its initiatives, programs, products/services, special events or issues) that was launched in 2011. Hey SocialFish readers–you deserve to be recognized. Consider this a heads-up. Integrated (Multi-Vehicle) Communications Campaign. Magazine. Web Site.
SMALL BUSINESS MAVERICKS | TUESDAY, FEBRUARY 8, 2011
[Social Media] Is AOL Moving Forward, Or Back?
Social Media Rule #1: Don’t Post Too Frequently » Is AOL Moving Forward, Or Back? She will head up the Huffington Post Media Group, which will consist of all Huffington Post and AOL content. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? The big talk of the day is the AOL acquisition of Huffington Post. Everyone is speculating about whether or not AOL made a good buy. They purchased Huffington Post for $315 million. Yummy!
SMALL BUSINESS MAVERICKS | SATURDAY, FEBRUARY 19, 2011
[Social Media] What Are You Doing With Abandoned Shopping Carts?
About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Do You Review Your Inbound Links? » What Are You Doing With Abandoned Shopping Carts? One of the most frustrating aspects of running an online business is losing a customer during the checkout process. This is often referred to as an abandoned shopping cart and is similar to an offline shopper heading to the checkout, then dumping their basket and leaving the store empty handed. But what about the online environment?
SMALL BUSINESS MAVERICKS | SATURDAY, MARCH 12, 2011
[Social Media] Rumor: Yahoo Sells Delicious | Small Business Mavericks
The latest is around the social bookmarking site Delicious. think it has been a major contributor to the social landscape for more than a few good years. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? Tags: Delicious , social bookmarking , yahoo This entry was posted on Saturday, March 12th, 2011 at 10:27 am and is filed under Social Media. About Us What’s a Maverick? Yahoo had originally said it was going to fold the site, but then the groans started. 5 million.
PUSHING SOCIAL | WEDNESDAY, OCTOBER 24, 2012
[Social Media] A Cheat Sheet to the Expert Economy
An over-the-top NY Jets fan can record himself tasting wine and become a social media icon. It’s fashionable to poo-poo expertise. No one is an expert. If you say you are one, then you’re not. So the story goes. ve found this line of thinking to be naïve and disingenuous. Consumers listen to experts. Businesses listen to experts. You can play games with the word expert, but you can’t escape the necessity to position yourself in the Expert Economy. What is the Expert Economy? It is the intersection of deep subject matter expertise, content marketing, and eCommerce. Sorry.
PUSHING SOCIAL | THURSDAY, JULY 21, 2011
[Social Media] Why 98% of Opinion Blog Posts Suck
An example: “Twitter isn’t the end-all of social media.”. The crimes are so socially heinous that the reader immediately swears off the behavior and rushes to comment and separate themselves from the wrongdoers. I hate 98% of opinion posts. rarely write opinion posts because they are the blogging equivalent of smoking weed. Like weed, they seem harmless, but after a while, they make you lazy, dumb, and boring. The real problem is that it takes a great deal of skill to write a credible and logical opinion post. Anything less is just an adult temper tantrum. Excellent.
PR AT SUNRISE | FRIDAY, NOVEMBER 4, 2011
[Social Media] 4 Key Signs A Journalist Is “Just Not That Into You”
How can this popularly-viewed mentality be applied to media relations? Here are some warnings signs that it’s time to re-evaluate your media relationships: They’re Just Not That Into You if… they never respond back to you. Passionate about thought leadership and writing, Cardec regularly contributes to various career, social media, public relations, branding, and parenting blogs/websites. The Most Important Word PR Pros Should Use More Often With Clients: “NO” Public Relations Guest Post Media relationsSeems pretty logical, right?
DIVA MARKETING BLOG | MONDAY, APRIL 18, 2011
[Social Media] Interview with Hugh MacLeod Author of Evil Plans
These days he's still posting creative, edgy cartoons about blogs, social media and a new way to conduct business. However, today, one might call Hugh MacLeod a poster child of social media success with consulting gigs, books and art sales. . Diva Marketing/Toby : Hugh, I’ve been following your work from the beginning of my life in social media when it was called “blogs.” I first stumbled on this dude Hugh MacLeod from gapingvoi d, when I stepped into blogging in 2004. His last book, Evil Plans , is a quick trip. 192 pages, on unifying work and love.
PR AT SUNRISE | THURSDAY, MAY 19, 2011
[Social Media] Most PR Agencies Would Have Accepted An Assignment From Facebook
As I’m sure you all have heard, Facebook hired Burson-Marsteller for a campaign aimed to raise concerns related to privacy issues associated with Google’s Social Circle network. . Who Should Be In Charge of Managing a Brand’s Social Media Pages? I honestly believe the title of this post to be accurate. However, I’ve been wrong many times before and wanted to get everyone’s opinion on it. Now, if one of the biggest agencies in the world was willing to accept this task, wouldn’t other large agencies do this as well? View This Poll.
TWIST IMAGE | WEDNESDAY, JANUARY 11, 2012
[Social Media] What Is Your Marketing Trying To Do?
As Social Media became popular, I engaged in the argument that it's not about how many people your brand connects to (which is the main metric that traditional advertising looks at), but now we can better understand who these people are and what they're really about (wants, desires, level of care). Well, my thinking has evolved (dramatically) as Social Media and other digital marketing platforms have begun to take hold. That the brand is simply blasting a message into another media channel that is being used just like every other channel. media channel.
KIKOLANI | FRIDAY, AUGUST 12, 2011
[Social Media] Fetching Friday – Resources Mashup & Cows
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Did new media kill the copywriter ? Social Media / Social Networking. What’s so exciting about Google+ – great overview of the Google+ network including why you need another social network, comparisons to Facebook, and more. How anyone can become incredibly popular on Twitter or any social network – if your goal is social media fame, this is the post for you.
SPIN SUCKS | FRIDAY, SEPTEMBER 3, 2010
[Social Media] Top Five Stories for Week Ending September 3, 2010 | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 03 2010 Top Five Stories for Week Ending Sept. Seven Ways to Measure Your Social Media ROI. One of my most favorite reporters, Steve Strauss , has a great post on Open Forum this week about measuring your social media efforts.
E-LIGN | FRIDAY, JULY 26, 2013
[Social Media] Start-up Client Success Story
Their strategy is to combine offline grassroots marketing with a strong online social media presence. 'Our client Fan Bags puts a spin on the traditional corn-hole game by allowing consumers to buy exchangeable face-plates. Instead of having multiple complete sets, they offer discounted tops of the corn hole game to swap out depending on the sports game the customer is attending. They came to us with their idea and asked us how to get the company off the ground. We started from the bottom up by helping them brainstorm a company name. Inbound Marketing Website Design
SOSHABLE | THURSDAY, FEBRUARY 18, 2010
[Social Media] Twitter vs Facebook Across the Web
That didn’t last too long, but soon Twitter emerged as a pseudo-social-network-competitor-thingy to Facebook and the competition heated up again. Whether or not that competition is valid is arguable since: Twitter incorporates the communication and sharing aspect of social networking but is in many ways easier defined as a microblogging news aggregation site, sort of. Still, these and many other glaring differences do not take away from the human need to compare the two and argue about them since they are the biggest “buzz in social media right now (sorry Google).
TWIST IMAGE | SUNDAY, MAY 1, 2011
[Social Media] How To Get Serious About Your Creativity
media hacks. online social network. social media 101. social media marketing. Episode #251 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Here's a confession: I'm a procrastinator. My favorite saying used to be: "if it weren't for the last minute, nothing would get done." " But that all changed back in 2003 when I read Steven Pressfield 's book, The War Of Art. People often ask me where I find the time to write books, Blog posts, articles, etc. Do The Work! Enjoy the conversation. itunes.
SOCIALFISH | THURSDAY, MAY 1, 2014
[Social Media] How One “Wishie”, A $25 Loan, and a Whole Lot of Community Gives Hope to Formerly Trafficked Women in India
'Guest post from Sourabh Sharma, co-founder & CEO of Milaap Social Ventures. We encourage investors from all around the world to lend individually and collaboratively, via social fundraisers hosted on our platform, to micro-businesses started by India’s working poor, in fields as diverse as water, energy, sanitation and education. Milaap’s social fundraising concept was simple enough for a five-year-old to grasp. —————– Sourabh Sharma is the Co-founder & CEO of Milaap Social Ventures. suspect you’d make that wish. Potluck
THE RELATIONSHIP ECONOMY | FRIDAY, DECEMBER 31, 2010
[Social Media] Relationship Economy Top Post of 2010
Social media works based on what the audience says works for them. Here are the top post of 2010 from this blog accordingly: 5 Social Innovation Trends In 2011 | Relationship Economy. The Shifting Sands of Social Media | Relationship Economy. Finding Your Social Balance | Relationship Economy. Social Media “Tin Men | Relationship Economy. Pillars of Social Wisdom | Relationship Economy. Social Strategist Aren’t Thinking Strategically! Social Value is Social Enterprise | Relationship Economy.
PUSHING SOCIAL | TUESDAY, SEPTEMBER 30, 2014
[Social Media] Why Every Successful Content Marketing Strategy Needs a Secret
Business without a secret struggle to get noticed because their blog and social media content aren’t unique. 'We’ve talked about how important a unique approach is to establishing yourself as an expert. But you need one more thing before you can create your unique approach. You need to discover your Niche Secret. There is always a secret at the core of every business” – Peter Thiel. In Peter Thiel’s book – Zero to One , he describes the power of Secrets. Secrets are valuable. You can’t compete and build a valuable business without a secret. Onnit. Ragnar. Thank God.
DANNY BROWN | THURSDAY, MAY 22, 2014
[Social Media] The Power of Glamour and the Upsell of Dreams
The Power of Glamour and the Upsell of Dreams originally appeared on Danny Brown - Award-Winning Social Media Marketing and Influence Marketing Blog - all rights reserved. 'In an article from TIME magazine last year, Virginia Postrel writes about The Twisted Allure of Jihadi Glory. While it features the outcry over the Rolling Stone cover featuring Boston bomber Dzokhar Tsarnaev, it poses a bigger picture question on the power of glamourization. Asked about what motivates suicide bombers, Rushdie’s answer is illuminating: Terror is glamour – not only, but also.
SOCIALNOMICS | THURSDAY, MARCH 6, 2014
[Social Media] Should Your Business Use Facebook, Twitter or Both?
'Before the advent of social media, businesses reached customers through traditional advertising. Word of mouth was the old style of social advertising. Social networking is similar to word of mouth advertising, only on a global scale. Between the two social media giants, which is better for your business? For social marketing purposes, Facebook is an amazing tool. Interaction on Facebook is more personal than on some social sites which is a great tool for engaging audiences. Facebook Twitter Brand marketing Promotions social networking
ENGAGING BRAND | WEDNESDAY, OCTOBER 14, 2009
[Social Media] Evolve.Don't Wait to Change - The Engaging Brand
The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « The money is in simplicity not complexity | Main | Show 266 - Secrets of Unlearning to Learn » Evolve.Dont Wait to Change Evolution is so much better I find than 'having to launch a change program' Evolution is what we as human beings have been doing to survive for years, decades, centuries.evolution is the only long term solution to business survival too. Kathy Garolsky on Social media can be your brand trigger! Tips When You Find Thinking Hard!
SOCIAL MEDIA STRATEGERY | MONDAY, MAY 24, 2010
[Social Media] Will I See You at the Gov 2.0 Expo?
Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Will I See You at the Gov 2.0 If you’re the least bit interested in social media or the future of our government, I’d highly encourage you to register and come down for at least a few sessions. Meet our People Stop by booth 309 (I think) to talk with our experts on privacy, cybersecurity, social media, Enterprise 2.0, m one of the leads for our social media/Government 2.0
BRASS TACK THINKING | FRIDAY, SEPTEMBER 10, 2010
[Social Media] How To Nail a Job Interview (And Actually Get The Job)
But bragging on how many Twitter followers you have (which is a unique quandary in the social media world and one that fills me with bemusement), or how many times you got promoted, or how many awards you won? Shes a writer, professional speaker, community and social media strategist, and has worked with businesses of all sizes to solve business problems through better communication. I’ve also worked in the nonprofit fund development arena and in marketing communications, and have hired people in both of those roles. Be Personable, But Be Yourself. Great post.
ARI HERZOG | THURSDAY, MARCH 10, 2011
[Social Media] Stop Producing Noise
Mike Beauchamp elaborates : I think a major issue going forward for Facebook, and other social sites, will be finding a better way to sift out relevant posts from noise. Social graphs contain invaluable personal data; being able to analyze that data and make content more meaningful, contextual and separate value from the noise will be critical as social networks continue to explode. The next time you share something with the social web, think about what you’re sharing before hitting that send button. Social Media Tips to Memorize Now.
DANNY BROWN | THURSDAY, DECEMBER 19, 2013
[Social Media] 7 Ways to Run an Unsuccessful Mobile Email Campaign
Mobile gadgets are the preferred media for opening email and responding to mobile marketing. However, that was often because those types of media have been more eager to embrace the technology. Ways to Run an Unsuccessful Mobile Email Campaign originally appeared on Danny Brown - Social Media | Marketing | Influence under a Creative Commons license. 'This is a guest post by Matt Zajechowski. That’s true across demographics, but especially among the youth set known as Millennials and Generation Y. Are You Satisfying Your Mobile Customers? ReachMail.
TWIST IMAGE | SUNDAY, JANUARY 15, 2012
[Social Media] Marketing Has No Future Without Better Education
How has the digitization and New Media changed the way we educate our students about Marketing? media hacks. online social network. social media 101. social media marketing. Episode #288 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Is there any value in getting a degree in Marketing in this day and age? How well are the universities doing at providing an up-to-date curriculum to ensure that students graduating from Marketing are workplace ready? Enjoy the conversation. bite size edits. itunes.
ARI HERZOG | THURSDAY, SEPTEMBER 16, 2010
[Social Media] Take a Break From Blogging
Related posts: Strategies and Tips on Social Media and Online Marketing — To What End Should This Blogging Trend Continue? If you are writing a new blog post, stop it. Take a break. Your unfinished post will be there when you return. Your fans will be there, too. Breathe. Remind yourself why you created the blog. Ensure the blog is tied to your mission. Remember why people read what you write. Remember what they write when they add comments. Read the unfinished post again. Don’t publish it yet. Breathe again. Then… when you’re ready, escape. Everyone escapes.
SOSHABLE | MONDAY, FEBRUARY 22, 2010
[Social Media] Everyone Seems to Love that “Twitter Hits 50 Million Tweets Per Day”
If you haven’t heard about it, you’re not paying attention to the social media blogosphere, because EVERYONE is talking about it, at least the big players. Read more about social media on this social media blog. Blast. If you haven’t heard, Twitter hit 50 million tweets per day. Below, you’ll see that there was definitely a headline of choice in declaring the news. If this is any indication, Twitter is still the golden child and reports of its demise are greatly overstated. * * *. Share it. The world should know: Blast.
DIRECT MARKETING OBSERVATIONS | FRIDAY, NOVEMBER 2, 2012
[Social Media] Should Everything be Free Online?
m not sure how or why it began like this, actually I have an idea, but the truth is, social media has not helped temper the consumer expectation that the majority of all things on the web should be free. But where we as marketers, as media and as consumers come up short, is that we have professed so much about how open the web is and how anything is possible and how you can find anything, anywhere…to an extent that we keep wounding the golden goose and we keep bending and altering our digital expectations. content strategy e-commerce content digital media
JACOB MORGAN | THURSDAY, MAY 27, 2010
[Social Media] My Thoughts on the Social CRM Summit in Georgia
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER My Thoughts on the Social CRM Summit in Georgia View Comments May 27th, 2010 me on the left, Paul Greenberg in the middle, and Lauren from Ngenera on the right This past week I had the privilege of attending Paul Greenberg’s and BPT Partner’s Social CRM Summit in Atlanta. It's appropriate that half of the highlight of a SOCIAL CRM summit were the social aspects. Social CRM, and Social Media strategies.
DIRECT MARKETING OBSERVATIONS | WEDNESDAY, FEBRUARY 15, 2012
[Social Media] Relationships In A Socially Connected World
The gist of the NY Times piece was that if we’re not careful we could spend so much time interacting with people on the Web that we could become a little socially deficient. Ironically, Ironically, this week we held a social media tweetchat hosted by Jamie Sandford on how one cultivates relationships in a social world. Complete and utter online social immersion can make us feel like we are so busy with our connections that don’t have time for the offline world. Social Networks clay shirky jamie sandford ny times tweetchatsThe point?
TECHIPEDIA: TAMAR WEINBERG | TUESDAY, JULY 24, 2012
[Social Media] Bad Online Reviews: What They Mean For Your Business
Sign up for all of the social media accounts you can. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Rich Gorman. sterling reputation is worth its weight in gold — figuratively speaking, of course. That’s why businesses work for years, sometimes even decades, to earn the public’s trust, and to gain as much consumer goodwill as possible. In this Digital Age, however, all of that hard work can be undone in an instant. The Damage Done.
KOKA SEXTON | SATURDAY, OCTOBER 17, 2009
[Social Media] I Fell In Love With My Roku
Why It Still Rocks The Competition ¬ lurvella7 #5244 January 20th, 2010 at 8:19 am Cool site and prefectly layout.Lots of informative text and updated content.However lack of videos and movies so called new media could turn down the score.Get sample here at [link] lurvella7′s last blog post. in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Blog Book Reviews Entrepreneur Featured Geek Break Headline Lead Story Letters from Iraq Military Social Media Technology Notice : get_links is deprecated since version 2.1! AWESOME!!!!
SPIN SUCKS | WEDNESDAY, JULY 21, 2010
[Social Media] Live the Golden Rule
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 21 2010 Live the Golden Rule By Gini Dietrich | Email | Print | 15 Comments | I first published this on Sarah Robinson’s blog, Escaping Mediocrity. But, by all means, don’t be shy about leaving a comment! Do you like this post?
KIKOLANI | FRIDAY, MARCH 16, 2012
[Social Media] Fetching Friday – Resources Mashup & Timelapse from Outer Space
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. How To Use Memes to Build EASY Backlinks & Traffic – What if I were to tell you that there’s a simple strategy that you can follow to achieve all of these objectives, an easy formula where all you have to do is fill in the blanks, and watch the backlinks and social media traffic roll in? Social Media / Social Networking. The Resources Mashup. Blogging / Writing.
SOCIALNOMICS | TUESDAY, DECEMBER 27, 2011
[Social Media] Social Marketing: The Spokes to the American Cancer Society Hub, Interview with Karen Rose
I recently connected with Karen Rose, Social Media Strategist for the National Home Office of the American Cancer Society (ACS), based in Atlanta, GA, as part of our interview series on effective use of social media in driving thought leadership, awareness and lead generation. Awareness could not be more excited to be the social media marketing platform partner of choice for ACS – there are a few national brands that have elevated their social media presence and engagement to the ACS levels. bit of social media overview for ACS first.
SPIN SUCKS | MONDAY, APRIL 23, 2012
[Social Media] Nine Books for Communicators
Today, he would be the master of social media updates. Geoff Livingston is an author, public speaker and marketing strategist who has dedicated his career to helping mindful companies and nonprofits achieve social change. Today’s guest post is written by Geoff Livingston. After reading Molli Megasko’s , “ The Top 10 Fiction Books Every PR and Marketing Pro Should Read ” and Gini Dietrich’s “ Reading Fiction Helps Your Career ,” I felt inspired to offer my own suggestions. With that, following are my nine recommendations.
SPIN SUCKS | WEDNESDAY, JANUARY 19, 2011
[Social Media] Gaining Respect for Yourself and the PR Industry
And on Monday, Les McKeown wrote “ Living with the Pregnant Widow , a tongue-in-cheek look at the so-called social media experts who, again, are stuck on the tactics and not on results (mostly because having a Facebook page or a Twitter account does not lead to business growth, directly). This perception of our industry is pretty rampant and it’s also why mainstream media such as The Economist write articles like, “ Public Relations: Rise of the Image Men.. And they didn’t check with one another before writing their perspectives. Ask questions.
ARI HERZOG | SUNDAY, MARCH 25, 2012
[Social Media] 6 Guest Blogging Emails That Suck
Increased exposure to social media? Hi Ari, It’s interesting that your focus is on emerging media, because I own/operate a very popular forum and blog; CreditCardForum.com. Ari Herzog is currently seeking a full time position in social media. Discover more articles on new and emerging media. The top navigational bar of this blog makes it very clear that guest blog posts are accepted. want you to write for me. When you don’t click the link above and read the guidelines, your email message shows me what you really want. What has a cost here?
WISDOM LONDON | WEDNESDAY, SEPTEMBER 8, 2010
[Social Media] Influential Potential
Wisdom London Creative Communications is our world… « Experiments in Social Media Number 2, Part 1: Conversations with Power Ever Wondered About… Issuu » Influential Potential By Jill Ruthenberg Twitter Twitter Twitter. Does it make a difference? Yes, you have a lot of followers, but does that mean you have influence? According to a recent study by HP Labs, “The correlation between popularity and influence is weaker than it might be expected” (which we half expected). Last week as part of our Ever Wondered About series , we introduced you to Klout.
JOEY STRAWN | TUESDAY, NOVEMBER 30, 2010
[Social Media] No-Suck November Revisited
Related Posts: But To Read Is Devine They Call Me… The Viper I’m The New Stephen King Content Hunters: Social Media Edition No-Suck November. Tags: Blog Marketing Social Media Tweet Suck or No-Suck? The last day of November is upon us and it is time to revisit my pledge of having a No-Suck November to see how I did. Here’s the original list and the results: I will not suck at sticking to my blog writing schedule. I averaged a post every 1.4 days this month, which was above my set goal. I consider that a non-suck ). will not suck at finding clients.
CONVINCE & CONVERT | WEDNESDAY, JANUARY 22, 2014
[Social Media] Why Apps May Become More Important Than Your Website
'In this “Polar Vortex” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about this transitive postulate: We are spending more time online than with any other media. Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast.
SOSHABLE | WEDNESDAY, DECEMBER 18, 2013
[Social Media] 5 Ways to Improve Your Search Engine Ranking
Utilize Social Media. Social media can do several things for your SEO. One example of a company that utilizes social media techniques properly is GearyLSF , a company that engages their audience, shares useful links and media, and knows how to maximize customer visibility. To get the most out of social media and improve your search engine rankings, follow their example while adding a personal touch to your profiles. Consider these tips to help improve your search engine ranking. Create Inbound Links. Comment on blogs.
CONVINCE & CONVERT | WEDNESDAY, SEPTEMBER 10, 2014
[Social Media] Marketing is the NFL Quarterback of Business
click to tweet ) Sprout Social Shoutout Today’s Sprout Social shoutout is for Brian Clark who got this conversation started. If you’re not following Brian Clark in social media, you absolutely need to do that, and go ahead and make that happen. This video is from Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service). It really got me thinking.
PUSHING SOCIAL | WEDNESDAY, MAY 12, 2010
[Social Media] Who Owns Your Brand's Social Story?
Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social Who Owns Your Brand’s Social Story? For that matter, your Agency, CMO, or Social Media Manager don’t own or create your Brand’s Social Story either. So, who does create your Brand’s Social Story? Culture is the beginning of the Brand’s Social Story – the genesis of great Social (…media) Stories. Now… Who is the Owner and Real Manager of Your Brand’s Social Story?
ARI HERZOG | THURSDAY, SEPTEMBER 23, 2010
[Social Media] Got Community? 5 Ways To Foster It On Your Blog
Social media is ripe with places that we can connect and further enhance a sense of community. We have all known the long loneliness, and we have found the answer is community. – Dorothy Day. This is a guest post by Frank Dickinson. If you have community, you have a lot. This is even true when it comes to your blog. There is no better feeling than building a growing and interactive community of readers on your site. That amazing feeling doesn’t just happen. Community must be fostered. Here are 5 ways to foster community on your blog: 1. Get your setup right.
TRADESMEN INSIGHTS | THURSDAY, MARCH 24, 2011
[Social Media] B2B Marketers: Are You Taking Advantage of Online Videos?
Online media is the fastest growing media platform in history. Did you know – Videos convey more info per minute than any other media and 65% of the public like to learn via videos. No other media channel communicates a deeper, richer message or leaves a more lasting impression than video. Leverage social media – Promote across all marketing channels including your blog and both personal and business profiles. Second only to Google, YouTube has emerged as an easy-to-use search tool. You don’t need a “Hollywood production.
KIKOLANI | WEDNESDAY, MAY 23, 2012
[Social Media] Leveraging the Social Web to Spread Awareness and Drive Business
Social media is bigger than we think. We all at least know there is an opportunity to reach customers in a different way through social, but not everybody truly grasps the kind of brand awareness, business opportunities and startup growth that can take place on these channels. want to take you through a series of events and social media marketing strategies that have propelled my company to new heights and put us in front of some serious brands. This is a guest post by Ryan Critchett. think, it’s monstrous. That’s what I want to talk about.
KOKA SEXTON | FRIDAY, FEBRUARY 6, 2009
[Social Media] Koka Sexton dot Com
Here are some of my favorite social Archives Categories Blogroll October 2010 September 2010 August 2010 June 2010 May 2010 April 2010 March 2010 January 2010 December 2009 October 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 Notice : wp_list_cats is deprecated since version 2.1! in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Blog Book Reviews Entrepreneur Featured Geek Break Headline Lead Story Letters from Iraq Military Social Media Technology Notice : get_links is deprecated since version 2.1! Thanks!
TWIST IMAGE | WEDNESDAY, APRIL 24, 2013
[Social Media] Maybe You Should Quit New Media
Brands are taking part in social media and digital publishing with a much stronger prowess, when it comes to having a strategy and plan in place, but the chasm between the vision and mission of these offerings is often quickly uncovered in those who are mandated to make it successful. have to do social media. social channel. social media. social media strategy. 'If you think it''s dumb, don''t do it. Not many marketing professionals are willing to do that. Why maniacal? It''s a philosophical issue over one of pragmatism. It''s 2013.
CONVINCE & CONVERT | TUESDAY, APRIL 20, 2010
[Social Media] Does Your Blog Have a Long Tail | Blogging and Content Creation.
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Does Your Blog Have a Long Tail April 20th, 2010 |Written By: Jay Baer | View Comments Tweet Most smart bloggers try to focus on a few, key search terms in their blog content. Thanks for the info. So now you know ! Thanks.
KIKOLANI | FRIDAY, AUGUST 3, 2012
[Social Media] Fetching Friday – Resources Mashup & Buttermilk the Dwarf Goat
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. 22 Top Blogging Tools Loved by the Pros – Here are hot blogging tools used today by 22 social media pros. Why You Need Content, Search, AND Social for Successful Online Marketing – The following are ways that content, search, and social play vital roles in the success of each aspect of your online marketing campaign. Social Media / Social Networking.
PROBLOGGER | THURSDAY, JULY 14, 2011
[Social Media] The Secret to Feeding Your Family with a Blog
toiled and toiled for more comments, more visits, and more social media connections. spent my days (and nights): marketing my products and services to the masses using social media and email blasts. having real conversations with people via social media. spend my time today: selling high-dollar products and services in a personal one-on-one environment and low-dollar products via email and social media blasts. This guest post is by Russ Henneberry of Tiny Business, Mighty Profits. But time is running out. The time bomb is ticking. I said.
TWIST IMAGE | THURSDAY, SEPTEMBER 4, 2014
[Social Media] Everything Is Digital
Yes, you can use websites, mobile apps and social media to sell a message (much in the same way that advertisers do with television, radio and print). Social Media has overtaken porn as the number one activity on the Web. 93% of marketers use Social Media for business. social media. 'Digital is everything. Are you listening? But now your customers, your products, your business operations, and your competitors are fundamentally digital. piecemeal strategy of bolting on digital channels or methods is no longer sufficient. business leaders.
JACOB MORGAN | FRIDAY, JUNE 18, 2010
[Social Media] The Disconnect Between How Vendors and Strategists Approach Social CRM
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER The Disconnect Between How Vendors and Strategists Approach Social CRM View Comments June 18th, 2010 After spending a lot of time speaking and interacting with vendors and strategists in the Social CRM space it became very clear to me that vendors and strategists (or consultants or analysts or whatever else you want to call them) are on a very different page when it comes to understanding and explaining what Social CRM is and/or does. space as well.
SPIN SUCKS | SATURDAY, FEBRUARY 26, 2011
[Social Media] Everything I Know About Marketing I Learned from ‘Inception’
Take TGIF ’s “Woody” social media promotion for example. Rob Feakins, president of Publicis , New York, summed it up well in Adweek when he said “It was interesting to see how quickly the page turned…With social media and advertising we’re at a collision point. Jonathan Lewis wrote this brilliant piece on Hollywood’s version of Marketing 101. In honor of the Oscars this weekend, we bring to you a special Oscars edition of Spin Sucks , signed your CCO, Lisa Gerber. Five marketing lessons, good for college credit, are listed below. Simplicity.
DANNY WHATMOUGH | FRIDAY, AUGUST 29, 2014
[Social Media] ICYMI – Facebook Videos, Hyperlapse, Google Authorship Demise
'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Comparethemarket runs first video ads on Facebook. Twitter expands ads programme to twelve new countries. tricky week for Macmillan as they are reprimanded on Twitter after jumping on the Ice Bucket meme. Facebook is cracking down on clickbait headlines. Instagram launches its first ever standalone app – Hyperlapse - for timelapse video. Campaigns. icymi
SOCIALFISH | MONDAY, JANUARY 12, 2015
[Social Media] 2015: The Year of Brand Publishing
By utilizing brand publishing, the DriveTime blog and social media pages have evolved into an incredible resource for car enthusiasts and timely lifestyle readers. 'Have you ever thought of your small brand as a publisher? Chances are, you don’t stray much farther than your specialization, but 2015 is the year certain to change all of that. More than ever, it is essential that brands become their own advocates by becoming informed resources via brand publishing in order to stand out. Need some inspiration? Here are four brands that dominate brand publishing: GoPro. Xerox.
DIGIGEN | FRIDAY, JANUARY 7, 2011
[Social Media] The Five Things That Will Make Mobile Marketing Even Bigger in 2011
3) Social Commerce. The holy trinity of location, social media and vouchering will be huge in 2011. The scale of Facebook will change the way retailers use social media and mobile. Matt – You can see more about our views on Social Commerce and location-based technology in the following presentation: Location Based Services From Hype to Hyper. Digital Strategy mobile 2011 augmented reality david fieldhouse m:commerce near field communications smartphone social commerceThe smartphone will reach 50% penetration and drive the whole market.
KIKOLANI | FRIDAY, APRIL 19, 2013
[Social Media] Fetching Friday – Resources Mashup & ElegantTheme Contest Winners
'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Blog Marketing Strategies is for business, personal, and professional bloggers to discuss content, search, and social media marketing. How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks – The following are links to the contact information for Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest, StumbleUpon, and Reddit. Social Media / Social Networking.
DANNY BROWN | MONDAY, JULY 26, 2010
[Social Media] The Power of Emotional Impact - Danny Brown
You might also like: Social Media for Good The Business of Dating Ambassadors of Quan Tags: emotional impact , influence , juan mann 11 voices - share yours! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts Don Power - Marketing Consultant | Social Media St moderator Pending approval Rate Down Rate Up px; width: px;"> Danny;These days, how many things can make one weep with joy, love, hope and humanity?This There’s no doubt that influence is a constant hot potato. Sometimes influence comes from nothing but emotion. Beauty.
PROACTIVE REPORT | FRIDAY, JULY 26, 2013
[Social Media] The Digital PR Agency
Seven years ago when we launched Social Media Club very few PR agencies were interested. Now almost every PR agency claims that they are up to speed and able to deliver digital PR and social media. Map the brand’s social graph and digital footprint. Perform a digital and social media audit. Develop a comprehensive integrated PR strategy with a robust digital/social media component. Make good relationships with online media as well as traditional. Know what online media want in the way of content.
SPIN SUCKS | MONDAY, JANUARY 2, 2012
[Social Media] 2012 Marketing: Five Ways to Power It Up
Email your contributors (your PR people, marketing and social media, SEO and customer service) and ask them to add the main promotional milestones of the year (in your industry). Today’s guest post is written by Mana Ionescu. . During the holidays I prepared two days of meals, made three grocery trips, and cooked for about 12 hours straight. In the end, we ate for 45 minutes each day, and the mashed potatoes were the most popular food item. This reminded me of the lesser-known, and rarely-discussed side of marketing. Make a commitment to invest in promoting your business.