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  • SPHINN  |  FRIDAY, SEPTEMBER 24, 2010
    [Social Media] Emma, we've done all that. I can't say it enough. We've encouraged.
    Sphinn Guidelines | Login | Help Hot News Comments Submit News Tip Start A Discussion Tools Sphinn Blog Sphinn Feeds SEO PPC SEM Social Media Link Building Analytics Display Ads Domaining Usability Searching Vertical Search Affiliates Sphinn Zone Other Internet Marketing Sorry this site requires JavaScript to be enabled in your browser. Skimming through your blog, and the number of posts that have numbers in them "10 ways, 7 deadly sins, etc," my assumption is most of what your blogging is made-for-social-media posts. Whats Sphinn? Join us! today. So weve dropped it.
  • SPHINN  |  FRIDAY, SEPTEMBER 24, 2010
    [Social Media] Hi Danny. What constitutes "quality conten"t. We write an original.
    Sphinn Guidelines | Login | Help Hot News Comments Submit News Tip Start A Discussion Tools Sphinn Blog Sphinn Feeds SEO PPC SEM Social Media Link Building Analytics Display Ads Domaining Usability Searching Vertical Search Affiliates Sphinn Zone Other Internet Marketing Sorry this site requires JavaScript to be enabled in your browser. Skimming through your blog, and the number of posts that have numbers in them "10 ways, 7 deadly sins, etc," my assumption is most of what your blogging is made-for-social-media posts. Whats Sphinn? Join us! today. So weve dropped it.
  • SPIN SUCKS  |  THURSDAY, MARCH 1, 2012
    [Social Media] Tough Talks and Technology Don’t Mix
    The moral  of these stories: Tough talks , social media, and email rarely  mix. So my questions to you: When is it OK to have a tough talk by email or via social media? Social media tools are beneficial for a lot of things, but not for a difficult conversation. So, it makes perfect sense that email and social would win out – these methods reduce the possibility of emotional connection. Today’s guest post is written by Alan Cohen. No doubt, years of family therapy are ahead for the Jordans. Yet I see it happening more and more. percent).
  • KIKOLANI  |  FRIDAY, JUNE 14, 2013
    [Social Media] Fetching Friday – 22 Marketing Links
    'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. How to Promote Your Content Across Owned, Earned, and Paid Media – Learn how to take your content creation efforts to the next level by using paid, earned, and owned media as part of your initial content marketing strategy. Social Media / Social Networking. An in-depth, tactical approach to optimizing your social profiles. The Resources Mashup. Featured Posts. Blogging / Content.
  • DANNY BROWN  |  FRIDAY, AUGUST 12, 2011
    [Social Media] The Long Tail Issue for Daily Deal Sites
    When daily deal sites like Living Social and Groupon came to the market, many observers looked at it as another nail in the coffin for offline retailing. The Long Tail Issue for Daily Deal Sites originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. By bringing huge discounts to consumers via their local business partners, Groupon and others like them would show business a new way to make more money, while bringing more customers to them. Episodic discounts.
  • CONVINCE & CONVERT  |  THURSDAY, NOVEMBER 15, 2012
    [Social Media] 5 Lessons to Make an Effective Animated Demo
    But, TweetReach also suffers from a malady shared by most social media management and analytics software companies, which is that the. Software from TweetReach offers a compelling value proposition: allowing users to figure out precisely how many potential impressions a tweet, brand name, or hashtag has accumulated on Twitter recently. They’ll even show you which Twitter users are spreading a particular message the most. Note: they now have similar data for Tumblr, which is very handy).
  • KIKOLANI  |  THURSDAY, JUNE 21, 2012
    [Social Media] Fetching Friday – Resources Mashup & The Vendor Client Relationship [HUMOR]
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. 28 Attributes of Good Content Marketing to Rock Your Social Business – I like simplify where many want to complicate. How to Use Social Advertising for Finding New Employees – This week, we’re going to look specifically at using social advertising on Facebook and LinkedIn to attract even more potential employees to your career opportunities. Social Media / Social Networking.
  • JEFF ESPOSITO  |  MONDAY, JANUARY 2, 2012
    [Social Media] Why I read 31 books in 2011
    Social Media Case Studies – Fine – Review. Social Media ROI – Blanchard – Review. Enterprise Social Technology – Klososky – Review. Likeable Social Media – Kerpen – Review. ROI of Social Media – Powell – Review. Smart Business, Social Business – Brito – Review. Exactly one year ago today, I read Arik Hanson ’s blog post on the 26 books that he planned to read over the course of the year. It inspired me to give it a whirl and see if I could read that many. 2011 Reading List. Business Books. Non-Fiction. Life Inc.
  • CONVERSTATIONS  |  SUNDAY, OCTOBER 3, 2010
    [Social Media] Whistle Stops: 10/03/10
    The 3 Pillars That Shape a Social Business by Michael Brito: The genesis of an idea that I hope grows into a larger conversation - A look at some of the hurdles companies face on the backend of the social media landscape. How Many Times Do You Tweet or ReTweet Your Blog Post by Aaron Lee: Hey, you're a media company now.  Whistle Stops are conversations, eye-openers, or tools representing the brain train discovered while traveling along the Conversphere.  Elsewhere. Want to Develop Engaging Content? A weekend project in my future! What Can You Do With 5 Years?
  • CHARLENE LI  |  FRIDAY, SEPTEMBER 24, 2010
    [Social Media] The Rise Of Social Commerce - Founder of Altimeter Group, Author.
    Home Blog Open Leadership Groundswell Resources Engagements News About Charlene The Rise Of Social Commerce There’s a battle waging in the world of commerce, where newly empowered customers are demanding a better, seamless shopping experience. Social commerce is the outcome, but companies don’t understand that this is more than simply putting up a Facebook page. It’s about the impact that social commerce will have on your organization. The first one today is about the framework for understanding how social commerce will arise. 2) Enlightened Engagement.
  • DIGIGEN  |  TUESDAY, DECEMBER 7, 2010
    [Social Media] Future Agency Models: Piers Fawkes Talks about the Inspirational Agency
    Media is one area where agencies are continually being driven down in terms of commission or fee and many have looked to change. MediaCom, my old agency, launched MediaCom Beyond Advertising to look at better models for driving revenue through website builds, social media, and mobile. It seems clear to me that many current agency models simply don’t work. As clients push for bottom-dollar in periods of recession many agency models have become little more than a commodity. think their model works for that very reason and people want to work with them.
  • CONVINCE & CONVERT  |  FRIDAY, AUGUST 9, 2013
    [Social Media] How Social Business Makes Organizations More Effective Communicators
    Matt Ridings , CEO of SideraWorks , joins the Social Pros Podcast this week to discuss the differences between social media and social business, why internal social culture is important, and how he went from a technologist to a social business consultant. This week: From ExactTarget , a free ebook called The Mathematics of Social Marketing. Social Media is Not Social Business (and Vice Versa). 2) The adoption and use of technologies and innovations around social that allow for more effective communications.
  • CONVINCE & CONVERT  |  TUESDAY, JULY 3, 2012
    [Social Media] The Power of Content Strategy
    For more on Joe, check out his personal site or follow him on Twitter @juntajoe The Power of Content Strategy is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. “With Great Power Comes Great Responsibility” - Uncle Ben to Peter Parker (Spiderman). As marketers, we now have the power to create content of all types and deliver them directly to our customers and prospects. It was not too long ago that this wasn’t the case. Unfortunately, just because we can, doesn’t mean we should. Think about that.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 2, 2013
    [Social Media] Manufacturers: What are you Trying to Accomplish With Your Content Marketing?
    'So you’re creating content and are using both traditional as well as social media to get the word out. Marketing Tips Social Marketing Traditional Marketing content marketing for manufacturers content marketing metrics contnet marketing metrics for manufacturers heidi cohen The key question is, what are you trying to accomplish? Have you set goals and identified the appropriate target market you want to go after? recent article by Heidi Cohen, 53 Actionable Content Marketing Metrics caught my eye. Her metrics support your content marketing goals. Build your brand.
  • THE WAY OF THE WEB  |  TUESDAY, MARCH 19, 2013
    [Social Media] Quick appearances elsewhere
    And at the same time, freelance social media and digital PR consultant Ben Matthews has written a good blog post on starting out freelancing , which includes advice from a number of wise and successful freelancers. 'Client work has kept us all really busy at the moment, along with some work on our own projects – some live, such as OnlineRaceDriver , and some still at the ‘skunkworks’ stage. And me. The post Quick appearances elsewhere appeared first on TheWayoftheWeb. TheWayoftheWeb
  • THE WAY OF THE WEB  |  TUESDAY, MARCH 19, 2013
    [Social Media] Quick appearances elsewhere
    And at the same time, freelance social media and digital PR consultant Ben Matthews has written a good blog post on starting out freelancing , which includes advice from a number of wise and successful freelancers. Client work has kept us all really busy at the moment, along with some work on our own projects – some live, such as OnlineRaceDriver , and some still at the ‘skunkworks’ stage. And me. Buffer. TheWayoftheWeb
  • ONLINE COMMUNITY STRATEGIST  |  THURSDAY, NOVEMBER 19, 2009
    [Social Media] Integrate consumer trends with your overall community strategy.
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Integrate consumer trends with your overall community strategy November 19, 2009 in Community Building , Community Engagement | Tags: consume trends , research , trendwatching.com Have you thought much about how you will take your community to the next level in 2010. days ago This one caught my attention: Junk research, shabby journalism and social media. You do the same. What do you think? Attitude is everything.
  • ONLINE COMMUNITY STRATEGIST  |  MONDAY, APRIL 12, 2010
    [Social Media] Special Report: The Community Manager Survey « Online Community.
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Special Report: The Community Manager Survey April 12, 2010 in Community management | Tags: Community management , community manager , "community manager survey" I am happy to announce the release of my very first Special Report. I’d like to send special thanks to the sponsors of the report: Social Strata, emoderation , comBlu , Sociia Internet Communications and Linqia Marketplace’s The Moderator Community.
  • FIREBELLY  |  WEDNESDAY, DECEMBER 18, 2013
    [Social Media] How To Write The Perfect Twitter Bio
    Just like anything else on social media, you are putting yourself out there. 'Writing your Twitter bio may be the most complicated thing about Twitter. Well that, and trying to figure out how to contain all your thoughts in just 140 characters. However, just mindlessly writing your Twitter bio may do you more harm than good in terms of followers, and people who actually can find your Twitter account. It may be time to rethink what you currently have. Your Twitter bio is not a grocery list. Your bio is the place to describe yourself to the world. Trust me I am victim of this.
  • TWIST IMAGE  |  THURSDAY, MAY 12, 2011
    [Social Media] Moving People Creates Movements
    One of the reasons I love Social Media so much (and, more specifically, Blogging) is the instant feedback you can get from it. Traditional mass media journalists may even call you up to be interviewed about it. Things move very fast in the Social Media spaces. In all of these channels and new media spaces, isn't it astonishing how little of it actually moves people. mass media. new media. social media. What is art? Music is art and so to is the work that many of us do. Does your work move you. or anybody else? It's a shame.
  • CONVERSTATIONS  |  TUESDAY, NOVEMBER 4, 2014
    [Social Media] 12 Ways to Finish Strong in 2014 and Accelerate into 2015
    'This time of year, many business owners are pushing to reach goals and planning ahead to next year. Whether Whether you’ve reached all, some or none of your 2014 goals, the end of the year push is crucial for your business!  Want to start 2015 strong?  Then it’s time to end 2014 strong! am excited and honored to be participating in a special event with some of the world’s top rock star trainers! Accelerate University is an online event designed to give you the skills and information you need to reach your business goals. Wishing, hoping and planning is not enough! Small Business
  • VIPER CHILL  |  MONDAY, JUNE 20, 2011
    [Social Media] The Ultimate Guide to Keyword Research
    One query which let me to taking action, was “Social Media&#. Through this I found that the related keyphrase – social media strategy – gets searched for 6,600 (exact) times per month. At quick glance the search results didn’t look particularly competitive and social media strategies were actually one topic that I wanted to cover. Utilising the power of the keyphrases that people use online has enabled me to make a full-time income since February 2009. And, in-turn, make more money. This is known by many as Keyword Research.
  • IMAGINE YOUR REALITY  |  SATURDAY, JANUARY 1, 2011
    [Social Media] New Business with the New Year
    Does this mean I’ll no longer be doing Business or Social Media coaching? It’s 2011 and I’m starting a new business. I’ve actually been working on it for most of December and there’s still some work to be done, but the core concept of the new business is developed. My new business is Inner Alchemy Coaching. This business is focused on personal and professional development. teach people how to dissolve their internal critics, so that they can start focusing on what they want to achieve. Not at all.
  • BLUE FOCUS MARKETING  |  SUNDAY, FEBRUARY 9, 2014
    [Social Media] IBMer @EthanMCC Talks @SocialEmployee w/ @CKBurgees plus @tamicann video at #IBMConnect #socbiz #IBM
    It seems as if there’s always something exciting going on at IBM, which of course is one of the main reasons we were so excited to profile their culture of engaged IBMers in our book The Social Employee (McGraw-Hill, 2013). During our research for the book, one of the IBMers with whom we spoke extensively was Ethan McCarty (@ EthanMCC ), whose “bag of marbles” metaphor captured our imaginations as we were writing and heavily influenced our vision of what the social employee was all about. See what others are saying about The Social Employee and order your copy today!
  • ENGAGING BRAND  |  SATURDAY, JANUARY 11, 2014
    [Social Media] A Smile - The True Engaging Brand Secret
    Is Social Media Shabby Chic? 'Age is something that has never bothered me. am one of those people that see age as a number - always have done, always will. have promoted yound and old alike because to me it is about talent nothing else. . There is one thing that I look for in people - can they smile both at themselves and at life. Yes, there are times when we need to be ''serious'' however to bring energy to a room, we need to bring a sense of belief, a sense of enjoyment and a sense of loving what you do. Not through plastic surgery but through the time tested art of laughing.if
  • WISDOM LONDON  |  TUESDAY, JULY 27, 2010
    [Social Media] The Art of Conversation (and the jazz analogy)
    And in social media in particular, if we want meaningful exchange and insightful learnings, we’ve got to put listening at the top of our priorities.  Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on July 27, 2010 at 2:10 pm and is filed under social media , wisdom with tags chico chagas , jazz , listening , social listening , social media , the 606 club , the social conversation. Wisdom London Creative Communications is our world… « How can Foursquare benefit B2B? Ready for a jazz analogy?
  • KIKOLANI  |  WEDNESDAY, AUGUST 22, 2012
    [Social Media] How to React to Comments for Your Reputation Management
    Over half of all Americans use social media networks to communicate to companies either through their Facebook page or Twitter accounts. Customers have taken to social media when it comes to customer service complaints because of the convenience and lack of waiting on hold to speak to a customer service representative. Setting up Google Alerts and Social Mention is an easy way to track to the conversation both on the web and throughout the social community. This is a guest post by Jay Buerck. Photo Credit. Establish a Response Strategy. Related Posts.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 31, 2008
    [Social Media] The New Skills
    Considering these goals and considering things like using Google History + search of history, tagging instead of hierarchical folders, social tagging, desktop search, mobile devices and mobile look-up - it’s easy to see that there are a host of new possible methods to apply to this part of knowledge work.  When you begin to look at areas like Scan, Find, Network, Collaborate and Learn, the “new&# skills are even more new because we are going from individual to social.  However, the more I learn about PLN/PLE, the less “new” the skill seems.
  • SOCIAL MEDIA STRATEGERY  |  WEDNESDAY, APRIL 1, 2009
    [Social Media] Government 2.0 Camp - What I Loved and What I'd Like to See Next Year
    Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Government 2.0 People were just happy to be discussing how social media is changing the way our government operates. Cluetrain post , the discussion centered on the fundamental principles of social media and the government. Most of the attendees at this year’s conference were either already social media evangelists or practitioners, or were interested in learning more. Government 2.0
  • TWIST IMAGE  |  SUNDAY, JANUARY 30, 2011
    [Social Media] Get More Media Savvy
    You have probably seen enough instances of immaturity in the Social Media channels to make you feel like this is nothing more than a digital kindergarten. If you don't like the idea of being a journalist, then just consider (for a moment) taking some time (and it doesn't need to be a lot of time) to get more media savvy. Here's how to get more media media savvy in 6 steps. While this is an important part of Social Media, it's also important to take a deep breathe, cool down and really think about what you're about to post. mass media.
  • SPIN SUCKS  |  MONDAY, FEBRUARY 16, 2015
    [Social Media] How to Create a Call-to-Action for All of Your Content
    We measure not only how many questions we get, but the number of video views, visitors to those pages on the website and blog, comments, social shares, and new likes we get on our Facebook page. This also makes the person whose question was chosen feel really special and important—they gain one minute of their 15 minutes of fame when my entire organization, and all their social connections, are talking about it that day, which leads to creating brand ambassadors for life. You’ll use media relations, email marketing, social media, direct mail, content, and advertising.
  • ARI HERZOG  |  MONDAY, NOVEMBER 10, 2014
    [Social Media] Drafting My Next Job Description
    After five years as a self-employed digital media teacher and consultant, I want a change of pace. Work closely with marketing staff to develop strong and effective advocacy messages, create stories, and generate content for blogs, social media, and our website. 'Fluent in internet technologies and tools and with highly developed skills in oral and written communications, I have a proven ability to explain complex concepts clearly and concisely. want to transition from shared office spaces to a stable workplace with coworkers. Got a tip or idea? Thanks. Position Summary.
  • KYLE LACY  |  MONDAY, JANUARY 21, 2013
    [Social Media] HOW TO: Get Your Facebook Community to Leave You Positive Reviews
    Growing your Facebook community is a worthy goal for 2013 considering social commerce is projected to grow into a 14 billion dollar industry in just two years. Why You Need Positive Reviews on Facebook: While some companies are still struggling to establish an ROI from their social marketing campaigns, others are successfully ensuring they are part of the social commerce growth trend. 68% of consumers go to social networking sites to read product reviews, Nielson. This post was written by Kristina Allen, head of social marketing at an ad agency in Miami, FL.
  • NET-SAVVY EXECUTIVE  |  FRIDAY, FEBRUARY 4, 2011
    [Social Media] Top-Level Numbers Are Candy
    In the course of writing a review of Social Media Metrics , Jim Sterne's excellent overview, I thought of some similarities in how easy it is to focus on the least useful numbers. Drill into the social media numbers Social media generates some feel-good numbers, too. Way back when MTV played music videos, I was on the radio. On the creative side, we got excited about the ratings—especially when we topped the market. When I was on the sales side, I learned about how the business uses those numbers. Somebody had to have "the most popular" station.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, SEPTEMBER 30, 2013
    [Social Media] When A Company Chases Its Tail…
    This means we need someone to lead our social media strategy,  more people engaging on social media channels and we need to increase our staffing in the customer service area. 'Have you ever seen a company chase its tail? It goes round and round chasing circular logic but never advances forward. Sooner or later they end up getting dizzy and frustrated then they settle down for a while. But sooner or later they end up chasing their tail all over again with yet a different set of circular logic to justify the chase all over again. Need an example?
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, MARCH 7, 2013
    [Social Media] Social Is The Lever That Balances Power
    Now, because of social technology and transaparency of offenses, the people have a righteous anger about the way organizations and institutions have used power for the few while letting the many pay. We’ve seen significant events unfold politically through the power of social media and the power it has given people to organise and mobilise themselves against oppression. We’ve witnessed backlashes against Airlines, popular Brands, and Financial Institutions all powered by social media. The stronger the voice the more influence they have had over the many.
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, FEBRUARY 12, 2013
    [Social Media] Value Creation Has Shifted From….
    The Social Era is unfolding before our eyes and many are perplexed by the waves of change occurring throughout all markets. Old management models are not adequate enough to inculcate the changes required to succeed in the Social Era. Social media, and all things social,  represents intangible capital  being created, added to, distributed and consumed. No need to list all the statistical evidence but when you consider 1/3 of the world’s population is using social media that alone represents a significant dynamic creating lots of change. Get it?
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, NOVEMBER 15, 2011
    [Social Media] Marketers Hunt and Customers Watch
    It isn’t and if you use social media with your institutional thinking for both you lose. That isn’t what the human network refers to “being social”  However most marketing efforts reflect a “get and keep them” sentiment and that is how buyers feel and talk about your marketing efforts. The language that comes with marketing, especially in terms of all things social, has evolved into something that sounds like a droid trolling for “friends” rather than a human engaging with sincere intent. Lets be real.
  • THE RELATIONSHIP ECONOMY  |  SUNDAY, JANUARY 16, 2011
    [Social Media] Groupon: 93% Off Sugar Calories
    Everyone is looking for a bargain so what more social pursuit could any morally conscious social media enterprise endeavor to deliver to the vast population of consumers? Instead of exploiting the throes of financial decline, surely our great social media innovators can do better than Groupon. Finding Groupon for LCD monitors. ve been collecting Groupon Spam in a special folder in my email box. guess that it is technically not Spam since I did sign up for it. Or is it? Up to 83% Off Laser Hair Removal (depends on how much laser hair you have?). feel it coming.
  • WEB METRICS GURU  |  MONDAY, SEPTEMBER 20, 2010
    [Social Media] Google’s Geo-Location, Google-Me & Search Frustration Play Plus Web Journal Sept 18th-20th, 2010
    In yet another story about Google, Google-Me is going to be released soon and JaTin thinks it just might be as good or better than Facebook by integrating most of the parts of Google together via a Social Stream… Michael Arrington at TechCrunch was able to  pick up one specific detail from unnamed “sources who’ve worked with Google on the product&#. On the other hand, Fred Wilson thinks that Google is missing the point by using a social stream to connected up various parts of Google via  Google-Me, just see his post on Social Layers and Social Intention.
  • TWITIP  |  WEDNESDAY, DECEMBER 16, 2009
    [Social Media] Why You Should Consider Using Hashtags
    If you use a blogging platform like WordPress or social media sites like Flickr , you’re probably already familiar with the idea of using keywords to help tag your blog posts or photos. For new Twitter users who may still be a little puzzled by hashtags, my hope is that re-conceptualizing them as keyword tags will help you benefit more from the one of the most interesting and useful social media tools available on the Web today. As a result, I didn’t utilize them. Keyword tags allow people to more easily find related content of interest.
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 17, 2015
    [Social Media] A Content Strategy Fit for an Oscar
    For an example of blockbuster content, check out Mack Collier ’s post on the cost of social media consulting. Not only did the content not match up to the headline, but the headline alone caused the publication and the author endless social media headaches, because many people don’t read past headlines before forming an opinion. No one can put out a blockbuster hit every time, but make sure your content plan includes a variety of topics, media formats, and styles, to keep your overall strategy effective in spite of the occasional stinker. 'By Kerry Gorgone.
  • IDACONCPTS  |  WEDNESDAY, NOVEMBER 21, 2012
    [Social Media] Why You Should Tweet on Black Friday
    The social media giant analyzed over 7,600 users and their site visitation and purchase behavior on over 700 retail brand websites during the busy back to school season. Did you know that the first brand on Twitter was a retailer? My favorite denim company, @ earnestsewn (which I wear everyday), was the first commercial account on Twitter. created it and emailed them. Jack Dorsey (@jack) May 28, 2011. Yes, the first Twitter brand account was created by one of Twitter’s founders back in May 2011. The study included two control groups: one group of U.S.
  • PUSHING SOCIAL  |  TUESDAY, JUNE 3, 2014
    [Social Media] Are You Trapped in The Content Marketing Box?
    You join the approved list of social media networks. You decided to focus on just one social network and set the goal to completely saturate it with your content. Yep, that means you would just have one social icon. '“Man the living creature, the creating individual, is always more important than any established style or system.” - Bruce Lee. You are slowly being manipulated into a box. You didn’t create the box. You can’t see it but I bet you can feel it. In this case, it’s the content marketing box. You feel that you must fall into line or be ignored. Less guts.
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, AUGUST 31, 2011
    [Social Media] The One Marketing Technique that’s Best for Your Launch
    Our primary audiences were PR professionals and social media consultants who were looking for an inexpensive solution to monitor and track their customer’s brand on social media. Mukund Mohan is the CEO of Jivity, a social commerce and brand merchandising company. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post from Mukund Mohan. Besides these blogs, our press release got picked up by Marketwire, BizJournals and MSNBC. Marketing
  • TWIST IMAGE  |  SUNDAY, OCTOBER 23, 2011
    [Social Media] Conversations As Moments Of Conversion
    If you're thinking about online communities, conversations and the true power of Social Media, you need to be following Valeria Maltoni. media hacks. online social network. social media 101. social media marketing. Episode #276 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Her highly popular Blog, Conversation Agent , acts as a hub for many of her peers in the Marketing industry and is a "must-read" Blog (I'm in that lot!). and if there truly is one. Enjoy the conversation.
  • TWIST IMAGE  |  SUNDAY, MARCH 13, 2011
    [Social Media] In Conversation With Gary Vaynerchuk
    In the process, he's also managed to turn himself into the person that brands want to speak to when they're looking to understand these many new media channels (his Social Media agency, Vayner Media , continues to grow). media hacks. online social network. social media 101. social media marketing. vayner media. Episode #244 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #244 of Six Pixels Of Separation - The Twist Image Podcast. bite size edits.
  • BILL HARTZER  |  WEDNESDAY, MAY 26, 2010
    [Social Media] Monitoring Your Company’s Brand Online with MutualMind
    MutualMind takes the different aspects of social media and brings them together into a concise, and helpful way. MutualMind also helps companies promote brands on social networks, such as Facebook and Twitter, while providing powerful, and comprehensive statistical analysis to maximize results from analytical social media monitoring. MutualMind does a great job of gathering statistics from several social media sources. Search Engine Optimization: Is Social Sharing the Next Link Building? Subscribe to the comments for this post? Digg this!
  • SOCIALFISH  |  MONDAY, DECEMBER 5, 2011
    [Social Media] Deep dive on Social CRM at the ASAE Technology Conference
    I’ll be facilitating a deep dive on Social CRM for Associations on Thursday, 12/8, starting at 8:30am. Deep dive means that we will actually have a good chunk of time together as a group to have meaningful thinking and conversations about how social media intersects with membership management. And, when it comes to the integration of social technologies into existing association tech, I anticipate that this session will set the agenda for the next year. During the fishbowl, anyone in the room can share their thoughts and experiences with Social CRM.
  • WHAT SPINKS THINKS  |  MONDAY, AUGUST 17, 2009
    [Social Media] Mentor Monday: 5 Reasons to Have a Mentor
    The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals Mentor Monday: 5 Reasons to Have a Mentor Photo cred: Timothy K Hamilton If you didn’t already know, mentors are the single most valuable resource a young professional could hope to enjoy…aside from actual experience. Starting off isn’t easy.  Mentors make it easier.  If you are able to create meaningful relationships with older, more experienced professionals, you’ll certainly have a leg up on your competition. mentor provides you with… Their experiences.
  • TRENDS SPOTTING  |  THURSDAY, OCTOBER 22, 2009
    [Social Media] Google Wave: Invite Led Viral Campaign
    slew of chatter broke out over Social media networks when Google announced the release of its browser Chrome. It works by incorporating a host of commonly used features such as email, IM, rich media sharing, wikis and social networking. But, Google’s foray into the social networking space is yet to undergo the acid test and its success will depend on its ability to address the skepticism that currently surrounds the Wave. Taly : Google’s Wave generates successful social waves. sense of Déjà vu is hard to avoid. The story so far. Industry Reviews.
  • ALMOST SAVVY  |  THURSDAY, JANUARY 13, 2011
    [Social Media] How To Easily Hack Your Facebook Profile Photo
    You are also invited to connect with others interested in social media on the friendly folks on the  AlmostSavvy page on Facebook where we share news and tips. Social Media Stats – It’s Raining Content! Social Networking Friends vs. Real Life Friends How-to: View and Organize Fan Pages on Facebook Hey, Facebook, It?s Yes, I finally gave in. had resisted the call to “upgrade&# my profile on Facebook for several weeks. Calling it an “upgrade&# didn’t fool me. heard the buzz and read the complaints. Really! Just Ask the Goat).
  • PAMORAMA  |  SUNDAY, MARCH 21, 2010
    [Social Media] Happy Birthday Twitter: The Path to 10 Billion Tweets
    pamorama marketing, life, social media Home About Bookshelf Links Contact Happy Birthday Twitter: The Path to 10 Billion Tweets by Pam Dyer on March 21, 2010 Share Today (March 21st) marks Twitter’s 4th birthday — exactly four years since Twitter co-founder Jack Dorsey sent his first Tweet and, along with Evan Williams and Biz Stone , started a phenomenon: After its launch in 2006, it took years (until November, 2008) to collect its first billion tweets. Infographic] Careful, Google: Facebook Has Passed You in Time Spent on Site [Chart] Social Media Ad Spending Will Hit $3.3
  • CREATIVE RAMBLINGS  |  SUNDAY, JUNE 24, 2012
    [Social Media] 7 content curation tools that you should start using today
    If you are involved in social media, chances are that you have heard of content curation. The following is a guest post I wrote for Internet Billboards. The phrase has amassed a huge amount of publicity, as well as strong advocates and ennemies. The latter often contend that curation violates copyright laws and provides curators with an [.]. Blogging Guest Posts Pinterest Scoopit content curation Curator google Internet Billboards Storify
  • STEPHEN P SMITH  |  THURSDAY, JANUARY 24, 2013
    [Social Media] Digital Marketing Strategies
    Many would say that you don’t need a social media strategy or an SEO strategy as much as you need a content strategy. Although content marketing includes quality-written Web content and social media maintenance, it also includes blogs, eBooks, webinars, white papers, and a variety of other outlets. Via the Straight North blog: PPC (Pay Per Click). PPC marketing provides instant results because it generates visitors quickly and also lets you measure your budget and ROI appropriately. Have you already established your brand? Email Marketing. Content Marketing.
  • DANNY BROWN  |  MONDAY, DECEMBER 16, 2013
    [Social Media] PR Agencies Need to Understand the Digital Communication Laws
    The involvement of the Office of the Privacy Commissioner is especially welcome for consumers, given their office forced Facebook to change its privacy settings for Canadian users, amongst other victories for Canadian consumers against social networks and data tracking. In one respect, it’s kind of disappointing to still be talking about best practices as well as legal requirements when it comes to email marketing (or any kind of digital marketing, since this impacts social network messages as well as mobile marketing). And that breaks the law (or is about to).
  • WAXING UNLYRICAL  |  FRIDAY, DECEMBER 13, 2013
    [Social Media] Need Gifts for PR Pros? Here’s 12 of ‘Em
    I’ve known Steve for some years, when our paths first crossed thanks to social media. Ken is another friend I originally met on social, and he is one of the most delightful human beings around – warm, approachable and so kind. The 2014  SoloPR Summit  that is the brainchild of  Kellye Crane , another social connection who has become a dear friend. If you pass just one of them on each day to someone – either the actual “thing” or idea – then we’ll have this lovely long chain of giving. And wouldn’t that be cool? Right?
  • WAXING UNLYRICAL  |  THURSDAY, NOVEMBER 1, 2012
    [Social Media] Launching a SMAC!Down: Sock Monkeys Against Cancer
    Create social change: By giving to those impacted by cancer, you will also be contributing to advances in cancer research and programs (model to go into action the minute the company can financially sustain it). as a socially conscious, for-profit company. good and successful example of combining a for-profit with a social mission is TOMS Shoes. They kinda think they are social media super stars. Guest post by Jennifer Windrum. NoMo is the ringleader of “SMAC! Right now, NoMo is just a prototype. But, with your help, NoMo and his SMAC! Check-writer only?
  • THE RELATIONSHIP ECONOMY  |  SATURDAY, JANUARY 1, 2011
    [Social Media] Printing Social Currency; Influence vs. Intentions
    PeerIndex and Klout are the two main players that promote a social score based on influence, obstensibly to mimic the credit score upon which all currency depends. That “intention” is then capitalized, combined with the intentions of others, and securitized into bonds that finance important social services and institutions that support those intensions. Likewise, a social currency may be similarly conjured into existence – based on a person’s promise to increase human productivity in the future, not however, to increase human consumption in the future. That’s it, really.
  • THE RELATIONSHIP ECONOMY  |  SATURDAY, JULY 24, 2010
    [Social Media] Social Multiplier Effect on Innovation
    However, in society, these interactions are largely accidental; people meet at Church, Starbucks, and Social Events or by word of Mouth. special case of the above business method and resulting social network is called the Multiplier Effect. About Dan: Dan Robles is the Director of The Ingenesist Project, a private think tank in Seattle that predicts and specifies elements of the next economic paradigm as built on a platform of social media. If we combine the parallel transaction with the series transaction we have what now looks like a   neural network.
  • ENGAGING BRAND  |  WEDNESDAY, NOVEMBER 21, 2012
    [Social Media] Social Business Trend for Next Decade
    Social media or social marketing have changed the way customers see the relationship with brands. You see when people taste a bit of power.they normally start a revolution.social media was evolutionary. what I call the 'social business'. What opportunities could we start work on today to create the new social business model of the future?".  . What is Social Business Trying to Do? Social Business Predictions. Must Have's of Social Business. Mindsets For Creating a Social Business. Reduction in environmental footprint.
  • GEOFF LIVINGSTON  |  MONDAY, FEBRUARY 21, 2011
    [Social Media] The Good, the Bad and the Ugly of Online Cause Marketing
    It focused on lessons learned integrating social media into cause marketing campaigns, and how the influx of conversations requires a new level of authenticity from causes and nonprofits. Primarily a Facebook effort , AMEX integrated the application with a media push that included a launch with New York City Mayor Michael Bloomberg, as well as a Twitter campaign. Small businesses were featured on the page, and 10,000 small business owners received $100 worth of social advertising from Facebook. Civic media is the great opportunity to embrace customer voices.
  • PUSHING SOCIAL  |  TUESDAY, AUGUST 2, 2011
    [Social Media] 10 Ways Savvy Bloggers Use Landing Pages
    These comments offer “social proof,&# lending authority to your page and thereby increasing conversions. Excellent tips The Copyblogger media crew is obsessed with packing education into every product they sell. Jumpstart social media. Blog Marketing copyblogger media landing pages premise premise copybloggerThe magic formula for growing a spectacular blog is getting your readers to take action. lot of action. Specifically, you want to funnel your most devoted followers into an e-mail list or convince them to purchase a product. Premise is no different.
  • ONLINE COMMUNITY STRATEGIST  |  THURSDAY, DECEMBER 24, 2009
    [Social Media] My one prediction for 2010: Access denied « Online Community.
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed My one prediction for 2010: Access denied December 24, 2009 in social networking | Tags: "2010 predictions" social media predictions , facebook , twitter I hope you’ve enjoyed updating your Facebook status, making connections on LinkedIn, tweeting for the masses and watching YouTube videos from the comfort of your employer’s keyboard, but I think that will change for many in the next year. Great.
  • CONVERSTATIONS  |  SUNDAY, AUGUST 31, 2014
    [Social Media] Week in Review August 24 – August 30, 2014: Posts and Podcasts
    Social Media Can Boost Your Subscription Business. 'Week in Review August 24 – August 30: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts. The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in Review: August 30, 2014 from Mike Sansone. You can catch a complete review, in addition to top links to give your small business a L.I.F.T Get Better at Getting Better.
  • CONVERSTATIONS  |  TUESDAY, AUGUST 5, 2014
    [Social Media] Build From Your Base
    Related Stories Custom Orders Begin with a Core Framework A Guide to Social Media Etiquette for Business The Steps From Business Owner to Franchise Owner Is Guest Posting a Good Business Practice? 'Every baseball swing is different until the base or point of contact. If a player slumps, we tell him to “build from your base” Same is true for business. Every business is different. Even competitors in the same town or service industry can be very different. It might be a different focus (people, product, or process). And of course, personalities always play a role.
  • CONVERSTATIONS  |  SATURDAY, JULY 26, 2014
    [Social Media] Tutorials on Time-Saving Tools for Business (Clips)
    'Here are a few of the tools I most often recommend and use daily for business that saves time and increase productivity: Buffer App -  Buffer allows you to schedule updates in advance for your different social media accounts. Can''t see the video in your RSS reader or email? Click Here! Dropbox  - Dropbox allows you to save and share files to the cloud and retrieve them from any device. Can''t see the video in your RSS reader or email? Click Here! Snagit - Snagit allows you to capture images from any website, and modify size, color, or overlay text. Also an extension for Chrome.
  • CONVERSTATIONS  |  THURSDAY, JULY 17, 2014
    [Social Media] At Least One
    is this exercise a conversation with my blog – or an attempt to prove there is only one immutable law in social media ? 'I’m thinking. about not writing a blog post today. missing a day isn’t a bad practice. apologizing for missing a day (or any amount of time) could be a bad practice. if nobody shares my stuff, does that mean they don’t like it? if I write a post that nobody shares, should I still share it later? once wrote a post about eye rests. still share that via email at least three times weekly. also wrote an update which I should share more often.
  • WEB METRICS GURU  |  SATURDAY, JULY 17, 2010
    [Social Media] Easy Seo Tracking review
    I spent a little time testing EasySeoTracking against a few keywords where I might expect to rank on like “ social media monitoring&# and “social monitoring&#. EasySeoTracking found a page of my site in position 59 at Google and for Social Monitoring at position 54 (though I found it at position 63). From time to time people reach out to me to review their tools and platforms and that was the case with Dmitry Gushchin who hails from EasySeoTracking.com.   The tool can be used for free but the paid version only costs $5.95
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, JUNE 24, 2014
    [Social Media] How To Start Generating Traffic On Your Blog
    Social Media Scheduling. Your marketing campaigns, reputation management, brand recognition, and customer loyalty are equally part of the mix and are affected by social media, email, niche communities, and SEO. 'Search Engine Journal has an impressive addition to their Blogging 101 Series — this one’s called Traffic Generation For Blogs On A Budget. He does mention a few tools that will cost a little bit, but most of his information is going to cost you effort instead of your cash. Learn How To Do These Simple Things. Smart Facebook Advertising.
  • IDACONCPTS  |  TUESDAY, FEBRUARY 22, 2011
    [Social Media] Using Linkbait to Build Traffic And Subscribers
    By adding social media buttons from Facebook and Twitter makes sharing content with social groups quick and easy and if you can hit the right notes with these groups your content might just go viral. To many link bait is one of the best ways to promote a website and improve its rankings in the search engines. If you can create relative useful and informative content that can answer a question or solve a problem that people are having then it is inevitable that they will stick around and consume more of what you have to say. Features of a Sticky Website. Outstanding content.
  • PROBLOGGER  |  SUNDAY, FEBRUARY 15, 2015
    [Social Media] 5 Ways to Make Your Blogging Life Easier
    Push the post to social media. That doesn’t include planning , goal-setting , editorial calendars , blog design , design tweaks, multimedia, multiple updates on social media, a social media workflow plan , guest blogging, networking, sponsorships, affliliate sales, creating products , launching products , email marketing, creating newsletters, being part of the blogging community, going to events, keeping up with trends… There’s so much to do. Automation doesn’t get much better than apps that manage your social media.
  • NET-SAVVY EXECUTIVE  |  TUESDAY, JANUARY 3, 2012
    [Social Media] Top Posts of 2011
    Monitoring Social Media Before You Have a Budget - May 2008 (#1 in 2009 & 2010). Global Social Media Usage Patterns - January 2011. The Specialization of Social Media Analysis - March 2011. Professional-Strength Social Media Aggregators - June 2010 (#8 in 2010). Defining social media relations - November 2006 With only four of the top ten from 2011, this view always misses what I think of as the more interesting posts, which is why I choose my own list for revisiting 2011. Remember these? March 2011. Happy New Year.
  • NET-SAVVY EXECUTIVE  |  TUESDAY, DECEMBER 28, 2010
    [Social Media] What You Liked in 2010
    Monitoring Social Media Before You Have a Budget - May 2008 (#1 in 2009) Visual text analysis - April 2007 (#4 in 2009). Corporate social media specialists - September 2007 (#5 in 2009). Comparing Social Media Analysis Platforms - March 2010. Professional-Strength Social Media Aggregators - June 2010. Guide to Social Media Analysis - June 2007 (#9 in 2009). Another year gone, another post or two in the archive. And now it's time to see which posts got the most attention this year. Manly Things - February 2009. Blogging
  • KIKOLANI  |  FRIDAY, MAY 4, 2012
    [Social Media] Fetching Friday – Resources Mashup & Chinchilla Love
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Here are 15 questions to ask about their content, SEO, and social media. Social Media / Social Networking. 13 Ways to Create a Cringeworthy Social Media Presence – this post is going to outline all of the worst offenders we’ve seen in social media. Otherwise, consider these cautionary tales to help protect your own social media strategy.
  • KIKOLANI  |  FRIDAY, AUGUST 26, 2011
    [Social Media] Fetching Friday – Resources Mashup & Best Wedding Video Ever
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. An analysis of the top content at Social Media Explorer and what it means about adhering to common blogging practices and strategy. step by step guide to overcoming digital overwhelm – if you have tech overload, social media fatigue, or other symptoms of digital toxicity, then this is a must read guide. Social Media / Social Networking. The Resources Mashup.
  • CONVINCE & CONVERT  |  SUNDAY, JULY 21, 2013
    [Social Media] 25 Secrets – How I Wrote and Marketed a New York Times Best Selling Business Book
    Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. 25 Secrets – How I Wrote and Marketed a New York Times Best Selling Business Book is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'One of the key theses of my new book Youtility: Why Smart Marketing is About Help not Hype is “radical transparency.” Why are you holding back? No Secrets.
  • SOCIAL MEDIA STRATEGERY  |  MONDAY, MAY 24, 2010
    [Social Media] Will I See You at the Gov 2.0 Expo?
    Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Will I See You at the Gov 2.0 If you’re the least bit interested in social media or the future of our government, I’d highly encourage you to register and come down for at least a few sessions. Meet our People Stop by booth 309 (I think) to talk with our experts on privacy, cybersecurity, social media, Enterprise 2.0, m one of the leads for our social media/Government 2.0
  • SOCIALFISH  |  FRIDAY, FEBRUARY 18, 2011
    [Social Media] 2010 Review: SocialFish clients and work
    We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. We work through our strategy process, starting with a social media assessment and brainstorming session. We draft a roadmap that defines social media work in a way that is tied to the organization’s strategy, and then we help work through setting up appropriate training, processes, and working teams to execute the roadmap. SOCIAL MEDIA POLICY WORK. STRATEGY WORK.
  • KIKOLANI  |  SATURDAY, JUNE 15, 2013
    [Social Media] Grab a Copy of The Guest Blogging Survival Guide for Free
    'One question that I am often asked is how do I get published on so many of the top blogs like Social Media Examiner, Search Engine Watch, Search Engine Journal, ProBlogger, and others. So I decided to put together a little guide to guest blogging. This free 8,000+ word guide will take you through the guest blogging process and show you how to do the following. Find guest blogging opportunities. Research topics to write about. Connect with the right people. Write the perfect guest post. Create an author bio that sends visitors and fans your way. Blogging
  • DANNY BROWN  |  MONDAY, AUGUST 1, 2011
    [Social Media] Google+ Is the Social Network That’s All About Search
    Did you hear that Google launched a social network called Google+? In the past, Google took a stab at social by purchasing Orkut. Kinda seems like Google is the Elizabeth Taylor of the social world, doesn’t it? Given those four trips down the social aisle, and the fact that employee bonuses are tied to getting social right this year, it’s pretty clear Google is borderline obsessed about social. That’s why it is so critical that Google get social right. Because social is where the data action is. This is a guest post by Sean McGinnis.
  • GEOFF LIVINGSTON  |  TUESDAY, NOVEMBER 6, 2012
    [Social Media] Live and Die with Headlines
    In a world driven by social network and search engine marketing, you live and die by headlines. Today’s social media blogosphere discussion revolves around content marketing , but little is said about the actual headlines. Image by deathtiny41. Too bad. Writing great headlines matters more than ever. Attention spans have shrunk, and if you can’t interest someone right off the bat with a great, witty headline then you won’t get read. It’s as simple as that. Here are some basic tips to write great headlines: 1) Active versus Passive. I’m not kidding.
  • WRITTENT BLOG  |  WEDNESDAY, JANUARY 29, 2014
    [Social Media] How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools
    However, a blog template that’s maximized for social media sharing and integration is equally important. Social media optimization (SMO) is a relatively new form of inbound marketing that’s closely tied to SEO. Providing your website visitors with easy opportunities to share on social media, when coupled with quality content and sound SEO practices, will transform your site into a marketing powerhouse. Wouldn’t it be great to gain 700% more social media reactions, without changing a thing about your content? Include Social Follow Buttons.
  • INBLURBS  |  TUESDAY, APRIL 17, 2012
    [Social Media] How do you protect your Business from Time Thieves?
    How B2B Marketers Can do Social Media Lead Generation the Smart Way. We all know them they request information or better a quote for products and services, you invest time and enthusiasm to help them and they do not come to the point or even to a deal! When you have this kind of situation than a special sort of criminal is approaching your business, times thieve! But don’t panic and remain calm. You protect your home from thieves but do you protect your time? So you sort out the most of them and save time on lead qualification. You safe your time on evaluating his stuff.
  • INBLURBS  |  THURSDAY, NOVEMBER 25, 2010
    [Social Media] Get seen to get leads, business and revenue
    Expand your social networks and build high traffic. Social networks are today a way to market your business free of cost. Tags: Get Found Online inbound marketing business blogs business leads how to get customers inbound marketing agency increase web traffic search engine traffic small business marketing social media marketing agency Having some great leads for your business are very important to earn revenues and to make profits online. You should work hard to get leads and profits for which you are aiming at. Normal. false. false. false. Submit to directories.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 17, 2012
    [Social Media] Cutting Through Content Clutter with One Social Thing
    Besieged by blog posts, articles, and columns about social media and content marketing? Today, news of our brand-new email service… One Social Thing. One Social Thing takes content curation to its logical conclusion. figures out the single most important and interesting content about social media and content marketing, and sends it to you at the end of every day. Here’s a sample of One Social Thing, so you can see the clean lines and smell the rich, Corinthian leather. Help Create One Social Thing with #OneSocialThing.
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, JULY 6, 2010
    [Social Media] Being There When They Arrive
    Social media has become the attraction factor because used correctly it is a relational medium of exchange. Reaching the consumer effectively before and once they arrive is a “social experiment&# that requires new knowledge gained from never ending learning. The social interface is the experiment. His current professional endeavors are all centric to the disruptive nature of the social web. He writes at Relationship Economy and provides social media strategic services to businesses large and small. Engagement is relational.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, AUGUST 9, 2010
    [Social Media] Social Strategy Comes After Philosophy!
    It is obvious that organizations now focusing on “social strategies&# have indeed got the “cart before the horse&#. According to a recent survey by the Internet Advertising Bureau, only a fifth of marketers in well know organizations  view social media as a core element of their marketing strategy. One reason quoted by the report is the difficulty of demonstrating return on investment, but yet everyday we’re seeing a proliferation of opinions about “social strategies&# as the core for effectively using all things social. Are you ready?
  • SOCIALNOMICS  |  FRIDAY, FEBRUARY 7, 2014
    [Social Media] Mobile Businesses need to be More Social
    Social Media Spreads the Word. In the event you have not already thought of this, social media is a great means to spread the word. having a social presence to tout your mobile app is a win-win situation. The same holds true with Google+, as that social medium is now ranked second only to Facebook as far as its member numbers. As more businesses find the worth in having mobile apps, getting more social about it only makes sense. If your business has a mobile app presence, get more social about it in 2014. Photo credit: tapwalk.com.
  • SOCIAL MEDIA CITIZENS  |  WEDNESDAY, APRIL 27, 2011
    [Social Media] What you haven’t heard about Rebecca Black and “Friday&#
    " on Twitter, Tumblr and other social media sites. Here’s some things you probably do not know about the second most discussed video ever uploaded to YouTube, the music video for "Friday" sung by Rebecca Black and created by Ark Music Factory. Before I talk about why the video became such a popular meme, the Ark Music Factory business plan and the knowing winks the editors inserted into the video, I’ll recap the history of the video. Alana Lee Hamilton, age 14, responds to the Ark ad and makes a video for the song "Butterflies."
  • MOBILEGROOVE  |  THURSDAY, JULY 4, 2013
    [Social Media] Eurapp Project: Sizing And Stimulating Europe’s App Economy
    Brainstorming sessions and presentations delivered a clear message that app companies and developers alike need marketing assistance (promotion, discovery, search advertising and social media) to extend the lifecycle of their app. Already enterprises in industries ranging from telecoms and media, to healthcare and financial services have amassed terabytes of information about their legions of customers. In the U.S. the Application Developers Alliance reports the App Economy is a significant driver, creating 519,000 jobs nationwide. Crowdsourcing kicks off. Related articles.
  • PUSHING SOCIAL  |  WEDNESDAY, JULY 14, 2010
    [Social Media] 7 Not So Obvious Ways to Earn Your Readers Trust
    Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social How To Get Inside Your Reader’s Circle of Trust by Stanford on July 14, 2010 Spread it! Tagged as: social brand story , Social Media , Storysharing Written by Stanford Im Stanford and I want to help you stoke your passion, spread your message, and help your blog get noticed and promoted. Share Email This Listen here Focker…This is the Circle of Trust. Right Now…you are OUTSIDE the Circle of Trust. Not by a long-shot. They don’t want another bookmark.
  • PUSHING SOCIAL  |  THURSDAY, APRIL 18, 2013
    [Social Media] What Candice Glover Can Teach You About Superstar Blogging
    sure hope this woman doesn’t decide to become a social media blogger…because she would eat my lunch. 'Candice Glover gives me chills. You don’t know Candice if you aren’t an American Idol watcher but you soon will. Not because she has a once in a generation voice. Not because she makes me want to be a better person, performer, dreamer Not because she has the courage and vision of a future star. Candice is chill-worthy because last night she used a simple song to teach an amazing principle…something I’ve been trying to teach you for three years. Straight up.
  • SOCIALFISH  |  TUESDAY, FEBRUARY 21, 2012
    [Social Media] Pinterest for Business: 9 Tips From Superuser PediaStaff [CASE STUDY]
    How PediaStaff is using social media sites to drive its staffing business. She’s created dedicated Discussion boards for different types of pediatric therapists,  such as this  Social Occupational Therapist Discussion Group board. This post originally appeared on the Realtime Report. Author Tonia Ries  kindly agreed to let me repost it here, ’cause it’s just that good. PediaStaff is not an association, however its target audience – pediatric therapists – are a classic example of the kind of target audience an association might have.
  • SPIN SUCKS  |  THURSDAY, JANUARY 8, 2015
    [Social Media] Online Tools that Help with PR
    It’s good news because you no longer have to rely on influencers and media to tell your story for you. You can do social media graphics, blog post images, business cards, flyers, invitations, and more. If you use any of the social networks, Hootsuite is the tool for you. It not only provides an easy way to update your social networks with the touch of one button, it allows you to create lists based on different influencer profiles. Or you can add items from Google, YouTube, Vimeo, news, blogs, and even the social networks. Canva to the rescue!
  • THE RELATIONSHIP ECONOMY  |  SATURDAY, OCTOBER 23, 2010
    [Social Media] The Social Value Game: Part 1
    The Value Game is a social media business method developed by the folks at The Ingenesist Project in a dynamic application of social technology. The third element is a consumer who seeks to minimize financial cost and maximize social value. The fourth element is a 3 rd party entrepreneur who is able to organized people in social networks and leverage primary and secondary assets in unique combinations. The fifth Element is a true value calculator called the Social Value Index (SVI).   The Social Value Index will keep score. per hour. 
  • KIKOLANI  |  MONDAY, SEPTEMBER 24, 2012
    [Social Media] How to Leverage the Potential of Blogger Outreach
    Twitter let’s you do so many things and apart from all the micro blogging and social media marketing that it helps accomplish, it also helps you find the link building opportunities that you are searching for. Why not use, social media platforms like Twitter and Facebook to compliment the blogger. Social Media, Social Media, Social Media. was too, until I realized these guys (authority blogger) must also have a presence on social media, for e.g. a Twitter and Facebook ID/Account. What is Blogger Outreach?
  • KYLE LACY  |  WEDNESDAY, NOVEMBER 24, 2010
    [Social Media] Marketers Are Selling Dreams not Reality. It’s Time to Change.
    The beginning of this process started when I began reviewing budgets for media buys that had no “measured&# return to the bottom line of a revenue stream. just have an issue with making huge media buys on something that has no measurement. The true reason why people keep buying (without demanding measurement) billboards, newspaper ads, radio spots, banner ads, mass direct mail, and social media consulting is that they are afraid to do anything… Different. Your clients will find someone else and you will cease to be relevant. Is that not effective?
  • DANNY BROWN  |  MONDAY, APRIL 9, 2012
    [Social Media] The 2×4 Interview: Creativity
    To see what started out as a simple idea to  use social media to raise funds and awareness for charities  turn into the community it did, has been pretty inspiring. The 2×4 Interview: Creativity originally appeared on Danny Brown - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Towards the end of last year, my friend Michael Schechter was kind enough to invite me to chat on his 2×4 series. had a blast answering Mike’s questions, and thought it’d be cool to share the answers here. m not sure.
  • TWITIP  |  MONDAY, FEBRUARY 15, 2010
    [Social Media] Start Dating your Twitter Followers – Back to the Basics of.
    Social media, perhaps? It’s quite amazing how people stray away from the fact that you need to always be building relationships, especially in social media. If you put good work and value into it, you will develop a bond with the other person in social media. Together we can change the way marketers and businesses use Twitter and social media as a whole. and mixed marketing communications firm based in Southwest Florida. The same can be said about businesses and their relationships with consumers and how you communicate with them.
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Social Media Marketing and Measurement