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  • KIKOLANI  |  FRIDAY, JUNE 14, 2013
    [Social Media] Fetching Friday – 22 Marketing Links
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. How to Promote Your Content Across Owned, Earned, and Paid Media – Learn how to take your content creation efforts to the next level by using paid, earned, and owned media as part of your initial content marketing strategy. Social Media / Social Networking. An in-depth, tactical approach to optimizing your social profiles. The Resources Mashup. Featured Posts. Blogging / Content.
  • CONVERSTATIONS  |  TUESDAY, NOVEMBER 5, 2013
    [Social Media] What’s Your One Piece?
    One such heavy weight can be your website and all the pieces surrounding it (email list, social media, mobile, coupons, etc). A key to success in owning a small business is loving what you do – and doing that thing you love. For many, the pain comes from getting bogged down with the stuff they don’t really like or know that comes with running a small business. Yet each piece is part of running a business. Depending on how you look at it, this can be such a time consumer – you avoid it all together. Break it down into smaller pieces and focus. . Add any comments).
  • SPIN SUCKS  |  TUESDAY, MARCH 3, 2015
    [Social Media] How to Pitch Editors Perfectly Every Time
    BuzzStream partnered with  Fractl  to analyze the recent articles and social media accounts of top-tier editors from 11 verticals to uncover the different personality types you’ll encounter when pitching. Entertainment Editors Entertainment editors want original research on current celebrity trends with  high social potential. Comments By: Pitching Editors | Arment Dietrich by Pitching Editors | Arment Dietrich Related Stories Media Relations Done Well: Ten Ways to Personalize Sponsored Comments: Is the Web About to Get Uglier?
  • SPIN SUCKS  |  MONDAY, APRIL 23, 2012
    [Social Media] Nine Books for Communicators
    Today, he would be the master of social media updates. Geoff Livingston  is an author, public speaker and marketing strategist who has dedicated his career to helping mindful companies and nonprofits achieve social change. Today’s guest post is written by Geoff Livingston. After reading   Molli Megasko’s , “ The Top 10 Fiction Books Every PR and Marketing Pro Should Read ” and Gini Dietrich’s “ Reading Fiction Helps Your Career ,” I felt inspired to offer my own suggestions. With that, following are my nine recommendations.
  • SOCIALFISH  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Social Media] 5 Supah-Cool Free Online Tools For Nonprofits
    He is the Media Coordinator at BigMarker.com , and he rides his bike to work almost every day. With unlimited access to live events, there are endless opportunities for you, your community, organization, business, classroom, and social network to grow. TweetDeck is desktop, iPhone, Android, and Google Chrome application that lets you manage your social media outlets. It’s your social media dashboard on steroids covered in human growth hormones. This is a guest post by Joe Yeoman, who is obsessively addicted to new web technologies and discussing them.
  • JUSTIN LEVY  |  SUNDAY, JUNE 3, 2012
    [Social Media] 12 Ways to Improve Focus
    Add that to the never ending abundance of information from blog posts to tweets to status updates to magazines, books and other forms of media and you can quickly start to feel like we’re drowning. “Draft new social media strategy” is not a task, it’s a project. We’re all incredibly busy these days trying to balance an endless list of demands on our time. Every day it seems as though we’re saying “yes” to another personal or professional project while jotting down another idea that we hope to pursue someday. Turn up the music!
  • SMALL BUSINESS MAVERICKS  |  MONDAY, FEBRUARY 4, 2013
    [Social Media] Can Local Marketing Trend Online?
    It’s not hard to see why the Super Bowl is a trending topic on any social media. Social media – you can still share your content with friends and fans on all the social media sites. The top trending topic on Google+ this morning is #SuperBowl. The same topic is also trending on Twitter. It’s one of the most watched events on TV every year. And there is a game people play where they judge the best and the worst Super Bowl commercials. Then there’s the half time show. We won’t even talk about that. How do you do that?
  • WAXING UNLYRICAL  |  TUESDAY, DECEMBER 28, 2010
    [Social Media] How Reading Fairy Tales Can Improve Public Relations
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? If you are looking for ways to energize your public relations and social media efforts in the new year, you might want to re-read a fairy tale. Sign up post-haste! ), you’ll remember I profiled Dan Gordon and his use of social media. If anyone knows how to tell a story through social media, you do.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, OCTOBER 29, 2012
    [Social Media] What Produces The Results Matters Most
    Now “ numbers ” are attracting attention to social media. “It isn’t the numbers that matter rather it is the meaning in the numbers that matter most.” ” Business managers  focus  on things they can measure. Income, expenses, worker productivity and process variation consume peoples attention. Everyone seems to be consumed with numbers. Many people fail to consider some of the most important issues that truly drive a business besides the numbers. Subsequently everyone wants BIG numbers. When asked “What are such things which you cannot measure?
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, NOVEMBER 26, 2014
    [Social Media] “Think Like A User” And Other Semantic Search Suggestions
    Don’t forget social media — consistently offer information and answers. Unless you have been ignoring the world of SEO, you have an idea about semantic search. think it’s exciting to see how the focus in marketing is coming back around to the humanity of connections rather than the mechanics of coding, although you still need both. The two are getting blended in semantic search. Dozen Things To Do. In the article Ian Harris wrote for Search Engine Journal, he suggests 12 things you should be doing right now for semantic search. search engines semantic search SE
  • BILL HARTZER  |  TUESDAY, APRIL 22, 2014
    [Social Media] 12 Speakers You Shouldn’t Miss at Pubcon SFIMA 2014
    Tomorrow’s SEO Today – Social Search and Beyond – As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow. I’m speaking in this session with Mindy Weinstein, the SEO Manager and Trainer at Bruce Clay, Inc. David Szetela – Owner and CEO, FMB Media.
  • WAXING UNLYRICAL  |  WEDNESDAY, AUGUST 25, 2010
    [Social Media] Five Productivity Tools for PR Pros
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin. Plaxo: contacts, calendar and e-cards As a social network, I think Plaxo is pretty dismal, no matter how much it tries to Face-Twit-book-terify itself. You see, I’ve been there, done that. Silent Night The night was silent. Image: rubyblossom. Nice! 4.
  • DANNY BROWN  |  TUESDAY, AUGUST 23, 2011
    [Social Media] Danny Brown Called Me a Dilhole Or How to Find the Secret Sauce
    About the author:   Howie Goldfarb  is president and CEO of  Sky Pulse Media , an agency focused on helping clients achieve outsized results in measurable bottom-line-impacting ways. Danny Brown Called Me a Dilhole Or How to Find the Secret Sauce originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. This is a guest post by Howie Goldfarb. But he also invited me to guest post for which I am flattered and honored. There – I said it. Community.
  • GAURAVONOMICS  |  SUNDAY, NOVEMBER 7, 2010
    [Social Media] The Power of Pull: From Passion to Potential
    If you read only one book about how the social web is changing individuals and institutions in the 21st century, read ‘ The Power of Pull ‘, by John Hagel, John Seely Brown, and Lang Davison. Once again, if you read only one book about how the social web is changing individuals and institutions in the 21st century, read ‘ The Power of Pull ‘ If you would like to interview me for a story or invite me to speak at a conference , please e-mail me at gauravonomics@gmail.com , call me at +91-9999856940, or connect with me on Twitter. Share this on del.icio.us.
  • LOUIS GRAY  |  WEDNESDAY, APRIL 20, 2011
    [Social Media] Seesmic for Android Brings Shortcut Array for Fast Actions
    One of the initial attractions for me to the Android platform was the flexibility of the home screens, which don't have to just feature applications in a monotonous 4 by 4 grid, but also the option to have widgets with live streaming content from social media and news sites and shortcuts to actions within applications. Social media powerhouse Seesmic is introducing an upgrade to its popular app today that fully leverages this capability - bringing all aspects of the product to the front of your device. In version 1.7, Seesmic Twitter android
  • KYLE LACY  |  WEDNESDAY, FEBRUARY 2, 2011
    [Social Media] Facebook Causes and Social Awareness
    Twitter allows us to embed a link on our tweets so our followers can be directed to a petition for gun control or saving an historic small town courthouse.  No matter the cause, the public’s awareness has most certainly increased with the boom of social media. The ease of access to information we as voters, citizens, and students now have thanks to social media is phenomenal.  Have you ever received one of those Facebook “Cause” requests?  Did you accept it?  This is one of the few I have ever accepted.  Who knows?  We might even form an opinion.
  • KOKA SEXTON  |  THURSDAY, JANUARY 8, 2009
    [Social Media] Koka Sexton dot Com
    Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Everything you ever need to know about Twitter I recently wrote about Twitter saying “Twitter is a free social networking and micro-blogging service that allows users to send “updates” (or “tweets”; text-based posts, up to 140 characters long) to the Twitter website, via short message service [SMS], instant messaging, or a third-party application such as Twitterrific.&# I thought I would put together a post for people to reference on everything you need to know about Twitter. Then you can choose to follow them or not.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 19, 2010
    [Social Media] Distributor Survey Shows Online Training from Manufacturers Helps.
    How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? Reach Tradesmen Using a Social Media Map STAFDA Convention-Phoenix Category Cloud Marketing Tips Marketing Tools Marketing Trends Social Marketing Traditional Marketing Twitter Uncategorized Theme Contempt by Vault9. recent survey by BlueVolt indicates that distributors who are trained online recommend and sell more. take my survey [link].
  • GRANDMA MARY SHOW  |  THURSDAY, OCTOBER 7, 2010
    [Social Media] Facebook Success Summit Review
    Home Consulting Products and Workshops Boulder Social Media Training How To Use Twitter To Grow Your Business How to Use Facebook to Grow Your Business Sink or Swim Webinar Facebook Tutorial Twitter Tutorial About Grandma Mary Contact me Subscribe Facebook Success Summit Review – Mari Smith October 7, 2010 I’m currently attending the Facebook Success Summit and it’s been fantastic so far. want to pass along some of the fabulous nuggets of wisdom shared during these online sessions. Who doesn’t want profits?  Don’t forget the value! and 1 p.m. 
  • DANNY BROWN  |  TUESDAY, MARCH 24, 2015
    [Social Media] You Cannot Change What You Do Not See
    You Cannot Change What You Do Not See originally appeared on Danny Brown - there's more to life than social media - all rights reserved. Often, we change things based on what we see in front of us, or based on perceptions of what we feel is in front of us. It may be that our sales channels are bringing in less than 12 months ago; so we change the sales team or manager. Or, our customers are leaving in numbers that are scary; so we change the customer service team or manager. Just because we see something doesn’t mean we see everything. Take Nintendo, for example. The result?
  • ARI HERZOG  |  WEDNESDAY, APRIL 15, 2015
    [Social Media] Be Wary of Absent Ties
    Someone like Danny Brown  – who I never met but know fairly well through his social media activities and our reciprocal online communication – is a weak tie. Related Stories Why I Want Weak Ties Strategies and Tips on Social Media Marketing How to Be Productive on Facebook. …in some places. Mathematical sociology suggests there are three types of interpersonal connections. Strong ties are people who live, work, or play with you. These could be former classmates, ex-coworkers, old flames. still do. What about absent ties, though? Thanks for reading.
  • ONLINE COMMUNITY STRATEGIST  |  MONDAY, NOVEMBER 22, 2010
    [Social Media] An early New Year’s resolution for brands confused about the definition of community
    Tags: Community Engagement online communities social media 2011
  • TAYLOR MAREK  |  TUESDAY, FEBRUARY 3, 2009
    [Social Media] Obama's New Economic Plan
    Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Obama’s New Economic Plan February 3, 2009 by Taylor Marek I thought I would deviate a little from my regular postings to share some humor with you. Taylor is a 21 year old New Media Visionary on a Journey to change the World. Enjoy Here are the economic advisors of our time, these guys explain everything perfectly: (Abbott and Costello do it perfectly, don’t they?) What youve just read are some insights hes gleaned so far.
  • DANNY BROWN  |  THURSDAY, APRIL 7, 2011
    [Social Media] The Cautionary Tale of Balderdash and Hogwash
    You don’t need to worry about the ROI of social media – instead, worry about baby unicorns. The Cautionary Tale of Balderdash and Hogwash originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Back in the day, two friends named Balderdash and Hogwash decided they wanted to be seen as really smart. So they decided to share their thinking and position it as Fairly Important Correctionable Tales In Other News (FICTION). The BS Boat Sets Sail.
  • JACOB MORGAN  |  WEDNESDAY, JANUARY 26, 2011
    [Social Media] Social Business Advisor Ranked as Top 20 CRM Blog for 2010 !
    I’ve been toying around with a few different names for this blog, it’s been called “Social Media Globetrotter&# for a while now because of my love for travel (and the travel blog section of the site). However, as of late I’ve  changed the tagline to “Social Business Adviser&# to better reflect the content and the discussions that we have here. Now, onto the exciting news. Thanks again and I’m looking forward to an exciting 2011! Rants and Musings
  • WAXING UNLYRICAL  |  MONDAY, NOVEMBER 1, 2010
    [Social Media] Sticky PR Measurement: Are We There Yet?
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? The advent of digital and social media has made this challenge far more complex and vital than ever before. It is that measurement really isnt taught. I am not aware of any university that has a full course in PR/social media measurement or accountability. The second part is my take… with the exceedingly original sub-head, “My take.&# Probably quite often. You tell me.
  • PROBLOGGER  |  WEDNESDAY, JUNE 24, 2015
    [Social Media] Reading Roundup: What’s New in Blogging Lately
    Social Media Templates to Save You Hours of Work // Hootsuite. There’s everything from a template to help you create a social media strategy to guide you in your daily online activities, to audit checklists, content calendars, and image size cheat sheets for download to streamline your workflow. Ways to Grow Your Blog Audience // Social Media Examiner. Facebook Rolling out Significant Upgrades to Ads Manager and Power Editor // Marketing Land. Get excited! You can also listen to an audio recording of the article. Been focusing on link building?
  • WRITTENT BLOG  |  FRIDAY, FEBRUARY 28, 2014
    [Social Media] 15 Call to Action Samples for Rocking Blog Posts that Convert
    When you convert your audience, you’re able to deliver your content straight into their inbox every time you publish a new article, increasing your chances of gaining views, social shares, comments, and leads. Example: Are you wondering how you can increase website traffic with smarter usage of social media? Share on Social Media. Social media shares send a clear signal to major search engine that your content is relevant, high-quality, and valuable. To learn more, read Are Blogging and Social Media a Match Made in Heaven?
  • MOBILEGROOVE  |  FRIDAY, JANUARY 28, 2011
    [Social Media] Reports Reveal Hot Mobile Numbers; Facebook Phone Might Upset Mobile Marketing
    Some of the leading wireless analysts issued reports this week, covering everything from revenue projected from the combination of mobile, social and loca l, to the size of the app business in 2011 and beyond. point that stands out: the mobile/social/local combo will explode in usage but generate little revenue because price drops will put smartphones in the hands of more consumers. Julie gave us the inside track on Forrester’s 2011 mobile trends. Put another way, it isn’t a question of either/or. It’s both. Apps and Web will coexist and marketers will adapt.
  • WWW.CHRISBROGAN.COM  |  SUNDAY, OCTOBER 31, 2010
    [Social Media] How to Reach Out to Bloggers
    As a former journalist who is now an hireSEO copywriter and social media marketer, these tips are very helpful. know how to pitch traditional media, but we're talking about a whole different ballgame here. friend on Twitter sent this my way, so timely… since I am reaching out to lots of bloggers presently to get some pick up on our social media tool. Much appreciated for those of us who are clueless with regards to social media methodology. For instance – Is the Social Media Release relevant? Lets dig in. Really.
  • DIGIGEN  |  MONDAY, MARCH 1, 2010
    [Social Media] How to Maximise Google's Use of Facebook Fanpage Updates
    For a while now, I have been talking about the use of Social Media Optimisation (SMO), and now this becomes particularly relevant given most companies starting point on social media is Facebook. Campaigns in social media should act as a quick volume driver, not the only thing you do. Digigen Strategy for Success: 1) Create a social media program, do away with the bits of digital debris that surround one-off campaigns. Dan on A New Focus on Social Business Strategy. So what does the change mean? great way of thinking.
  • SOCIALNOMICS  |  MONDAY, JANUARY 30, 2012
    [Social Media] What Digital Legacy Are You Leaving Behind?
    One of the problems when thinking about your digital death is that many websites, services, email providers and social media sites have neglected to figure it out and put in place, a standard death policy. The realization that many of us have so much of our business, financial and personal lives wrapped up in some website, service, bank, investment company or social media site, along with a large number of personal photos and videos -should give us reason to pause. You can see the What Happens Online When You Die Infographic here. Video
  • SOCIALNOMICS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Social Media] Facebook data says you will get dumped 2 weeks before Christmas
    Seeing how easy it was to compile this information from Data freely available on Facebook does have to make us wonder how many other people will be doing this in the future, and what other insights can we learn about our dating habits from other social media. Facebook has always been a window into relationships, however thanks to a study by David McCandless of data compiled from over 10,000 different statuses we now know the following: Most breakups happen after Valentines day. Breakups likely to happen 2 weeks before Xmas and on April fools day.
  • PROBLOGGER  |  WEDNESDAY, JANUARY 23, 2013
    [Social Media] Four Simple Traffic Strategies for a Post-Panda and -Penguin World
    Share posts on your social media networks. Bloggers have one big advantage that many business owners who started years ago don’t, and that’s the leverage of social media. After you’ve written and published your post, naturally, the very first thing you need to do is to announce that post to the folks in your social media networks. Remember, though, that if you write a post at 2am, you’ll want to wait to announce it to social media sites when your followers are most active. Share their posts on social media. Absolutely.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Social Media] Are You Listening?
    One of the first rules of social media is to listen. Jay points out that in social conversations, very rarely does your company name or trade names come up in conversation. Marketing Tips Social Marketing incorporate seo in social listening jay baer social medai monitoringMost of us get that when it comes to our outward activities and from groups that you belong to. But when it comes to listening to what people are saying about us, are we doing a good job? Jay Baer thinks we all could do better. Anything that revolves around your category.
  • IDACONCPTS  |  THURSDAY, AUGUST 12, 2010
    [Social Media] 4 Tips for Increasing PPC Conversion Rates
    [This is a guest post from Selena Narayanasamy , Director of Social Media Outreach at BlueGlass Interactive, Inc. Follow her at @esvienne. ]. PPC, or pay-per-click advertising is a hugely successful concept (originally) from Google. Pay only when an interested visitor clicks on your ad. The system allows for an incredible amount of control compared to other advertising mediums, and can be tweaked to perfection (if you are willing to spend some time on it). – The biggest challenge of PPC marketing is to maximize ROI – and as such it has developed into a science.
  • MINDJUMPERS  |  WEDNESDAY, FEBRUARY 15, 2012
    [Social Media] How Ford Fiesta Created Brand Engagement with Classic Tactics
    However, a good understanding of social and great execution has created results worth sharing. Combining UX With Your Social Media Profiles. Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com. You can also connect with Christine on Twitter @christine_kbh. When Ford Fiesta decided to launch a new campaign, the aim was to draw attention and increase awareness about the new Fiesta.
  • MR. RYAN CONNORS  |  SATURDAY, JUNE 22, 2013
    [Social Media] Why Direct Mail Marketing Still Has A Unique Role To Play
    It’s a domain now domineered by the art of e-mail, social media and extensive search marketing. Within today’s marketing environment, we find ourselves far more closely aligned with the digital, rather than the physical. Certainly, while direct mail marketing isn’t extinct, it seems to have been very much consigned to the shadows in some quarters. Written by Mike Hall. But in a world which the sheer volume of electronic data that’s thrown our way is almost unrelenting in its consistency, why is it that we attribute such little emphasis on the physical? Image via Flickr.
  • SOCIALFISH  |  SUNDAY, JANUARY 22, 2012
    [Social Media] How do you prepare for unpredictability?
    thrive on fluidity and change; I have been and always will be driven to transform and reinvent and I am a passionate advocate and user of social media. Okay, I will grant that interest in areas such as social medi is far more prevalent in younger than older demographics.  Anna Caraveli, our newest columnist , has a thought-provoking post over at the Demand Perspective called Engaging New Generations: Is it a Numbers and Data Game? An excerpt (my bold): Do we develop future members with formulas about how they behave with the only determinant being age? That’s silly.
  • MYRLAND MARKETING  |  MONDAY, MARCH 1, 2010
    [Social Media] IT'S TIME TO INVEST
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense IT’S TIME TO INVEST by Nancy Myrland on March 1, 2010 A few times a week, I send out short marketing words of wisdom on LinkedIn, Facebook and Twitter called Myrland Marketing Moments. Here’s one of the three that came to mind:   Myrland Marketing Moment – Social Media: The more you interact, the more people will interact w/you. What a gift! Invest! Allow me to explain.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 29, 2012
    [Social Media] How Do You Share Content If You Don’t Have a Blog?
    Jeffrey Cohen had an interesting post on socialmediab2b.com, 6 Ways to Create and Share B2B Social Media Content Without a Blog that I found to be interesting. You can house great content on your website and use links in social networks to bring them your info. Post on your YouTube channel and share a link on social sites. Marketing Tips Marketing Tools Social Marketing content sharing how to share content without a blog jeffrey cohen socialmediab2b.comDoing a blog is a major commitment and lots of us haven’t pulled the trigger for just that reason.
  • SHIFT DIGITAL  |  MONDAY, DECEMBER 5, 2011
    [Social Media] Why You Must Provide An Amazing Client Experience
    I recently read an article titled  Are You a Social Expressionista or an Alpha Trendsetter  (great title right?) by Cynthia Boris and it included a chart about the online and offline communication activities of US female internet users, by identity segment, March 2011: What struck me about this chart was the percentage of women who tell others about brands they really enjoy. They also use social media to promote their business and they’ve grown from a one salon shop to all over North America. That’s a huge number! The salon was simple, clean and elegant. Tweet.
  • HARP SOCIAL  |  TUESDAY, APRIL 20, 2010
    [Social Media] Directory Submissions for Backlinks: Tips n’ Tricks to Get Some Love from Google
    Additionally, you can create social media accounts that link back to your website. The more that relevant websites link to your website, the better Google likes you. It is authority by association. Think of it this way: you have a LinkedIn profile and the more your colleagues/clients recommend you the better your professional standing. Similarly, when a website links to your website,  Google considers it a recommendation or a vote of confidence and increases your ranking. The best way to get back-links is to create valuable content; create it and they will link!
  • PAUL GILLIN  |  TUESDAY, FEBRUARY 26, 2013
    [Social Media] Wisdom on the Future of Advertising
    Some of his conclusions are obvious (Social Media Marketing Will Cease To Exist) but others require a leap of faith (Legal & Privacy Issues, As We Debate Them Today, Will Go Away). Max Kalehoff is one smart cookie, and this post about the future of advertising hits the nail on the head. agree with every single one of his 11 conclusions, however. In particular, he notes that purpose will be more important than strategy and that trust will be absolutely essential.  In a world awash with choice, trusted intermediaries will be the most important brokers of influence.
  • BRASS TACK THINKING  |  TUESDAY, JULY 6, 2010
    [Social Media] How Fast Company Confused Ego with Influence
    link] The History of Influencer Theory on the Social Web | Geoff Livingston's Blog [.] have become a bit disillusioned with the entire 'industry' of social media and its various forms because there is so little high quality work being done. There are a few people I read all the time, but after a sour experience w/one so-called social media expert, I'm a little jaded. Regardless, Fast Company just got the attention of the entire Social Media world today so their level of influence just spiked off the charts. Or even reach. Thanks.
  • SOCIALFISH  |  MONDAY, MAY 28, 2012
    [Social Media] Gamification: Much Less Scary Than What’s Under the Bed
    When she’s not thinking about social media’s continued effects on member-based organizations, she’s contemplating whether 40 really is the new 30. Here’s the latest post in our “INDUSTRY INSIDERS” column. Every Monday, we’ll be bringing you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. All of them are  smart and savvy bloggers, and we know you’ll enjoy what they have to say! deeper dive into the topic is required.).
  • CONVINCE & CONVERT  |  SUNDAY, FEBRUARY 12, 2012
    [Social Media] The 6 Lifelong Laws of Content Marketing for Agencies
    Delegation equals death in social media. 6. Social Media and Community Building. This is also more difficult to assign a formula because the number of social media active employees will vary considerably based on agency size and social appetite. What I’ve found over time, however, is that on average roughly 10% of the agency team can/will put meaningful effort into social media and community to the degree that it actually generates attention for the agency. Average annual salary of social media participants = $75,000.
  • KIKOLANI  |  MONDAY, SEPTEMBER 17, 2012
    [Social Media] 10 Best Time Saving Apps and Plugins To Optimize Your Blog
    If you haven’t heard of the most popular social media dashboard in town, then let me introduce you. Hootsuite allows you to post one message to several different social media sites from one simple place. Let’s face it, since we’re online so much, it’s very easy to get carried away with visiting other blogs, commenting on them, wasting time on social media that does NOT serve a purpose for our blog, and having way too many browsers open at once. This is a guest post by Natalie Sisson. Spend Your Time Doing The Right Things.
  • ALMOST SAVVY  |  FRIDAY, JANUARY 2, 2009
    [Social Media] LinkedIn Tip - Got Street Cred?
    Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search LinkedIn Tip – Got Street Cred? If you are looking for a social media guru, youve come to the wrong place. Social media is very new and anyone who claims they are a guru likely isnt.
  • WRITTENT BLOG  |  THURSDAY, JUNE 27, 2013
    [Social Media] 7 Ways to Infuse Your Company Website with Brand Personality
    Feel free to spruce up your website content with a fun layout, author bios, and some seriously sassy social media widgets. As long as website visitors can easily navigate your content, connect with you on social media, or become a subscriber , there are few rules about just how many ways you can customize your blog page. 2. Your Social Follow Buttons. As long as the network is clearly recognizable, the sky and your creativity are the only limits to how much brand personality you can express in your “follow us” widget: Image Credit: Yammy Social.
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, JUNE 23, 2011
    [Social Media] Social Pearls Before Swine Phenomenon
    Many people who attempt to enact social change find themselves frustrated by the pearls before swine phenomenon, struggling to understand why people reject their proposals and ideas when they hold so much promise. The Promise of Social Technology. Who would have thought that businesses would need to try to control these conversations by instituting “social policies&# to curb risk? Useful application of social technology by organizations is the “key&# to unlocking needed innovation expected by the customer (people), internal and external.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 5, 2011
    [Social Media] How to Use Twitter to Find New Business
    Sysomos is the leading provider of social media monitoring and analytics technology. They Marketing Tools Social Marketing Twitter sysomos twiiter for lead generation use twiiter for new businessFor those that follow me, you know I talk about how Twitter is one of my best lead generators. Most people are either afraid or intimidated and there really is no reason to be. Understanding how your prospects are using Twitter and what personal data they are willing to share can boost its use for new business. 82% of Twitter users now provide a name, compared with only 33% in 2009.
  • NET-SAVVY EXECUTIVE  |  TUESDAY, OCTOBER 18, 2011
    [Social Media] Make Your Company Look Alive
    When I talk with people in the social media analysis business, it's common to speculate about a coming reduction in the number of competitors. I've always been generous in my definitions, so these aren't all direct competitors, but they all did something in the area of monitoring and measuring social media, with their own technology. Having no Twitter account is not a positive indicator in a social media business. Having just finished a long-overdue review of my vendor database, I'm here to report that it's already happening. Check your redirects.
  • GET SOCIAL PR  |  MONDAY, JUNE 27, 2011
    [Social Media] 5 Public Relations Campaign Strategies Posts You Might Have Missed
    Although there has always been a need for issue management and damage control after a crisis has hit, social media can add super combustible fuel to a crisis, so I have included a great post on Facebook. While none of these posts in themselves are a fully fleshed out campaign strategy for public relations, each is a part of a whole. One of the important things to remember here is this. Creating stories and messages that resonate with a certain group or groups of people is the underlying goal of public relations campaign strategies. Effective Use of Keywords in Content Marketing.
  • GET SOCIAL PR  |  THURSDAY, JULY 1, 2010
    [Social Media] Facebook Marketing Part 9: Developing Communities
    Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. For more on building community online, I recommend these three resources: Online Community Strategy The Online Community Guide Community Spark Using Groups for Community Building Levy give us ideas for building internal groups using Facebook, making the argument that the social network can be a cost effective alternative to connecting employees for small businesses. It’s a good read for the beginner and those who are wading into social media marketing. agree. tend to agree with that.
  • VIPER CHILL  |  THURSDAY, MAY 6, 2010
    [Social Media] How to Generate Blog Post Ideas
    You are here: ViperChill » Social Media » How I Generated One Years Worth of Content Ideas In One Hour, And You Can Too How I Generated One Years Worth of Content Ideas In One Hour, And You Can Too Written by Glen, this post has 66 Comments I have a confession to make. While StumbleUpon shows the pages with the most thumbs up, Delicious shows posts with the most saves (bookmarks). I’ve had a lot of success with Delicious on this blog, regularly being featured on the popular pages for  SEO ,  Blogging and  Social Media. Home What the F ? That post.
  • SOCIALNOMICS  |  FRIDAY, SEPTEMBER 27, 2013
    [Social Media] Jimmy John’s: Serving up Freaky Fast Tweets
    In this post, I am explaining how Jimmy John’s is modeling the way in the ‘Social Care’ and ‘Digital Voice’ categories, and how you can start implementing their strategies with your customers. The screen capture below represents a model Twitter account with a strong digital voice providing unparalleled social care: Jimmy John’s has decided to go “all-in” with social media. Well, their motto to make and deliver your sandwich #FreakyFast in a record breaking time, also matches their social media strategy. Social Care. 1.
  • KIKOLANI  |  FRIDAY, MARCH 15, 2013
    [Social Media] Fetching Friday – Resources Mashup & Seals on a Surfboard
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The State of SEO: The Experts Weigh In – Part III – The SEO experts weigh in on link building, digital media, web development and e-mail marketing in the third part of the state of SEO series. Social Media / Social Networking. Every week on Friday, I start a thread on the Social Media Examiner Blogging Club so members can share their favorite blog post of the week.
  • JEFF KORHAN  |  MONDAY, OCTOBER 24, 2011
    [Social Media] Your Content Marketing Store
    When I was conducting my Social Media Summit here in Chicago a few weeks ago I sensed that the concept was not resonating with some of the retailers in the group. Are you still having some challenges wrapping your arms around the concept of content marketing  to increase your small business revenues? It just so happens that the intersection of those thoughts gave birth to an idea that can help all of us better conceptualize how to make our content marketing work. Imagine Your Store. In a traditional brick and mortar store you have items for sale. Hold that thought.
  • KIKOLANI  |  FRIDAY, JULY 19, 2013
    [Social Media] Fetching Friday: 21 Marketing Links
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. 16 Must-Listen Business Podcasts – Social Media Explorer authors weigh in about their favorite podcasts that they regularly listen to. Social Media / Social Networking. Compared to sites that simply rank for outreach queries, I felt a lot like the social data was a better source of inspiration. The Resources Mashup. This Week on Kikolani. Blogging / Content. No Reader? No Problem!
  • SPIN SUCKS  |  THURSDAY, DECEMBER 1, 2011
    [Social Media] Make Better Broth: Quality Over Quantity
    Reach the audience – consumer and media – that you’re after, knock them for six with an excellent product and promotion, and you’ll find your results will be far stronger than if you throw everything you have at a wall and hope some of it sticks. Danny Brown is director of retention and social media at Jugnoo, Inc., Today’s guest post is written by  Danny Brown. There’s an old saying that too many cooks spoil the broth. This is equally true for businesses, particularly smaller ones. And, ultimately, less effective. Product Launches. Then expand. Less Is More.
  • THE REALTIME REPORT  |  FRIDAY, JUNE 20, 2014
    [Social Media] Will Pinterest Go Public?
    It’s no secret that Pinterest has been steadily gaining steam in the social sphere for the past year or so. Now the once-budding social “scrapbooking” site looks to be taking the next major step toward Internet superstardom. Although we’re naturally inclined to judge as spectators to this vast, social landscape, it may not be fair to compare Pinterest’s IPO to that of Facebook or Twitter quite yet. The fact that Pinterest has worked so hard to find its own identity within the social network may be what sets the site itself and its IPO apart from the crowd.
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 12, 2012
    [Social Media] 3 Common Facebook Ad Mistakes Everyone is Making
    Check out Advanced Facebook Ads 2012 , featuring speakers like Jay Baer, Chris Penn, Justin Kistner, Marty Weintraub, Vitrue, Buddy Media, Wildfire and more. About the Jason Keath: Jason Keath is CEO of Social Fresh, the social media training company. Common Facebook Ad Mistakes Everyone is Making is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. facebook advanced facebook ads 2012 facebook ad optimization facebook ad testing Facebook advertising jason keath social freshTargeting Non-Fans.
  • TRENDS SPOTTING  |  TUESDAY, JUNE 15, 2010
    [Social Media] Boomers Feel Increasingly Comfortable Online: Research Indications
    According to the findings they present – Boomers feel very comfortable online: Deloitte 2009 survey brings evidence to the large increase in Social Networking among Boomers and Matures: 46 percent of Boomers (up from 31% in year 2008), and 14 percent of Matures (up from 36% in year 2008) maintain a profile on a social networking site like Facebook, MySpace or LinkedIn (compared to 77 percent of Millennials, 61 percent of Gen Xers). AARP has published its recent survey on Boomers (conducted by GFK). Is that really so? The drop in internet use is found for the 65+ group (38%).
  • DAVE FLEET  |  MONDAY, JULY 5, 2010
    [Social Media] Correlation/Causality Confusion
    As the social media space slowly matures, we’re starting to see more and more reports released by companies offering insight into the ebbs and flows of peoples’ behaviour online. Not surprisingly, these reports are pretty popular – they possess two desirable attributes: They offer easy-to-digest, soundbite-sized nuggets of information – perfect for short-form media such as Twitter. They offer the potential for increased understanding of the latest trends. What does this mean? So, if there is a correlation between A and B: A could cause B.
  • NET-SAVVY EXECUTIVE  |  TUESDAY, DECEMBER 28, 2010
    [Social Media] Thinking Through 2010
    Applying Social Network Analysis to Social Media Not only is SNA different from SMA , we're really just getting started at using them together. The Importance of the Analyst , Learning Curves for Social Media Analysis , and Can Analytics Be Taught? Whose Ethics Apply in Social Media? Social Buzzword Bingo I went for a humorous approach, but the point is that social is a seriously abused buzzword, especially in the hands of trendsetters who are unaware of the existing language. I don't try to post every day. What will happen in 2011?
  • TWIST IMAGE  |  SUNDAY, FEBRUARY 9, 2014
    [Social Media] Humanizing Brands With Stories And Comedy
    His name is Tim Washer and he''s currently working on social media for Cisco. What makes him so fascinating is how he blends comedy, social media, video production and storytelling to humanize brands. social media. Episode #396 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #396 of Six Pixels Of Separation - The Twist Image Podcast. He''s been on Conan O''Brien , David Letterman , Saturday Night Live and more. He''s one of the funniest people that I know. think you will as well.
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, OCTOBER 11, 2011
    [Social Media] The Social Shark Tank
    Then comes social media and now every brand is attempting to become our friend thinking we all need them as a friend, we don't. The "tricks of the advertising trade" are no longer considered to be "social" and brands that continue in those practices are at risk of being bitten by consumers, the sharks in the tank. The Social Shark Tank represents a reversal in power and influence. Shark Tank  is a reality television series based on the  Sony  TV/ BBC TV  Dragons' Den.It The panel evaluates and negotiates investment proposals from entrepreneurs. Deal with it.
  • SOCIALNOMICS  |  WEDNESDAY, OCTOBER 27, 2010
    [Social Media] Top 10 brands on Facebook
    Billion&# and Roy Morejon Internet Marketing & Social Media Consultant’s “12 Reasons Why We Like Brands on Facebook.&# ). Top Brands on Facebook . by Lauren Pelkey. It appears Facebookers love their sweets and caffeinated beverages. Five of the top ten brands on Facebook are Starbucks, Coca-Cola, Oreo, Skittles and Red Bull. That means 50% of the top ten brands on Facebook are food and beverage. The other half include Facebook itself at number one, YouTube at number three, Victoria’s Secret at number eight, Disney at number nine, and iTunes at number ten.
  • SPIN SUCKS  |  TUESDAY, NOVEMBER 18, 2014
    [Social Media] How to Write a Business Book Without Losing Your Soul
    by StickyBranding Related Stories Plan Your Content Using a Marketing Funnel The Dharana of Planning Anonymous Social Media: Why You Shouldn’t Participate. By Jeremy Miller Writing a business book is one of the most rewarding and difficult things you can ever do. It’s incredible to consolidate your thoughts and put them down in a long form document. It’s incredible to create a product that will bring other people value. It’s incredible to have people read it, share it , and appreciate it. strong plan is your savior when writing a business book. It was great advice.
  • SPIN SUCKS  |  MONDAY, MAY 14, 2012
    [Social Media] Marketing in the Round is Here!
    For the past several years, both Geoff and I have been working pretty hard (through our respective companies and with our teams) with clients to break down organizational silos, integrate all  of the marketing disciplines, figure out where social media fits into the bigger picture, and measure the results. Last May, I was in New York for BlogWorld and I met Geoff Livingston , for the first time in person, to discuss writing a book together. It was a sunny day and we stopped for bruschetta and wine while we discussed this crazy idea. The stars were all aligned. Virtual Book Launch.
  • JUSTIN LEVY  |  SUNDAY, JULY 4, 2010
    [Social Media] Google News Refreshed
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Google News Refreshed Written on July 4, 2010 by Justin Levy in google , video 0 Comments - Leave a comment! While both news sources try to stay in the middle and report the full details of a story, of course, there are other stories, access, and angles that different media sources receive. If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here! Do you use Google News?
  • JUSTIN LEVY  |  SATURDAY, AUGUST 28, 2010
    [Social Media] Data Visualization
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Data Visualization Written on August 28, 2010 by Justin Levy in consumption , infographic , information , video 3 Comments - Leave a comment! think its key to winning over clients in the social insights space, and beyond, who won’t buy an idea or a service if they don’t understand it. If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here! What are your thoughts on them?
  • FEVER BEE  |  THURSDAY, OCTOBER 4, 2012
    [Social Media] The Endurance Of Niche Social Networks
    I don't think we should be fascinated by   the rise of niche social networks. think we should be fascinated by the endurance of niche social networks. They were here before the social media explosion, they're still going strong, and they will be here after it washes away.    You should worry less about social media platforms and more about how to create a unique group identity that other people set out.   Successful communities has very little to do with technology and a lot to do with developing a strong group identity.
  • SOCIAL MEDIA CITIZENS  |  TUESDAY, FEBRUARY 22, 2011
    [Social Media] Facebook Deals: Another thing of the past…?
    In 2011, the age of social media, this traditional concept is susceptible to becoming another victim of the digital revolution. This not only started putting more local businesses on the social media spectrum but also soon gave birth to Facebook ‘Deals’. It was not so long ago when customer loyalty was measured with a stamp on a piece of card, with the customer usually being rewarded a free coffee or similar product. With more and more people owning smartphones that boast geo-locating features, it was only a matter of time before someone took advantage of this.
  • SOCIALFISH  |  FRIDAY, MARCH 4, 2011
    [Social Media] [MUST READ] The Story Behind Red Cross’s Twitter Faux Pas
    This is a guest post by Wendy Harman, Director of Social Media for the American Red Cross.  We’ve all heard the story of the unfortunate (though hilarious) tweet sent out through the Red Cross’ main Twitter account – here’s a nice recap by Shannon Otto you’ve probably seen - and how they made lemonade from lemons (so to speak).  In amongst all the various blog posts about it, we came across this fabulous guest post commissioned by Sean Stannard-Stockton of the Tactical Philanthropy blog where it first appeared. JACKIE: Hmmm. Maybe “Rest assured.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, APRIL 10, 2012
    [Social Media] How to Buy a Website
    It’s typically a relentless slog of design, content generation, social media engagement, backlinking, and analysis – with the overriding risk that it will all amount to naught. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post from Andrew Knibbe, Marketing Manager at Flippa. Scroll down for a special offer from Flippa! Patrick Meninga’s post  a few weeks back mentioned his experiences in building and ultimately selling his website. Why Buy? Where to Buy.
  • KIKOLANI  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Social Media] How to Become a Local Business Marketing Expert as a Blogger
    Twitter, YouTube, and LinkedIn account creation: You can help them to create their presences on these sites – you can also offer your time to manage it once they have these social media properties. How to use social media consultation: After establishing the trust of happy customers, you can start offering full-time social media marketing consultation. Writing Around the Web – Social Media ROI, Google+, and Local Search. For example, everybody knows how to build biceps and most of us love to have those as well. Creating blogs.
  • ENGAGE  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Social Media] 3 Questions to Ask Before Jumping on a Marketing Bandwagon
    I t’s tough not to fall victim to me-tooism in our competitive media landscape. 30% of small businesses are using social media  because their competitors are 29% are using QR codes for this same reason And 25% are doing mobile marketing because the competition is using mobile marketing Sure, these might be signs that small businesses are in touch with the competitive landscape and they’re doing their part to stay afloat. There are oohs and ahhs to reap,  awards to win , client and board expectations to exceed and egos to stroke. So And who can blame us? The results?
  • WWW.SOCIALMEDIAEXPLORER.COM  |  SUNDAY, OCTOBER 31, 2010
    [Social Media] BuzzStream Next Must-Have Software For PR Professionals
    BuzzStream , currently in private beta but far enough along to afford me a test drive, is a product to keep and eye on for public relations professionals, particularly those who handle media and blogger outreach. Once you sign up, tell it your various information (including Twitter login and password) and drag the BuzzStream Media Bookmarklet to your browser’s bookmark toolbar, you’re ready to go. Visit a blog or media site. Special thanks to Paul May , BuzzStream’s CEO and co-founder for extending the opportunity for Social Media Explorer readers.
  • GREG VERDINO  |  THURSDAY, OCTOBER 22, 2009
    [Social Media] Greg Verdino: What's the price of five dollars?
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « What if the future of technology is more sand than silicon? This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer. Pre-Order from AMAZON Pre-Order from BARNES & NOBLE Pre-Order from BORDERS Downoad My eBook Download my FREE marketing and social media eBook.
  • SCOTT GOULD  |  SUNDAY, AUGUST 1, 2010
    [Social Media] Video: What Do Consumers Really Want?
    Such is the power of Social Media! www.youtube.com/watch?v=2RD0OZCyJCk. 2RD0OZCyJCk. If you can’t see the above video, click here , or watch it directly on YouTube. Today I’m sharing a video that changed my life. watched this in February 2009 when on a weekend break in Cornwall, and as I saw Joe Pine’s TED Talk on The Experience Economy, it resonated deeply within me because it explained what I had spent all my working life doing: staging powerful, compelling experiences. BTW Joe is now on Twitter.). My Takeways. They are everywhere. Your Leading Thoughts.
  • DAVE FLEET  |  THURSDAY, APRIL 5, 2012
    [Social Media] I Am Terrific! A Lesson in StoryBranding
    If you have a brand, and especially now at a time when social media is availing people to go public with their opinions apart from yours, you maybe ought to care. Note: I don’t run many guest posts here, but I found the piece below really interesting. The following is a guest post by Jim Signorelli. Let me know what you think. If you’ve gotten past the title of this article (and many don’t) you’re obviously intrigued. How could anyone expect to sell anything this way? Right? “, not in written words, but in a real face-to-face interaction. branding
  • SOCIALFISH  |  MONDAY, MAY 18, 2015
    [Social Media] Preparing Your Online Community for the Digital Generation
    All generations are shaped by the social, economic and cultural context during the time period in which they come of age. For the Millennials that’s right now, so as you might expect, one of the primary factors that is shaping the Millennial generation is the social Internet. Most importantly, when it comes to online communities, from a young age Millennials have learned to leverage their social networks. Are you offering real life value through things like jobs, volunteer activities, opportunities for grants or funding and social learning experiences?
  • PUSHING SOCIAL  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Social Media] Diary of a Wimpy Blogger
    Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social Diary of a Wimpy Blogger by Stanford on September 8, 2010 Spread it! Subscribe to Pushing Social and I will send my very best posts directly to your inbox Written by Stanford Im Stanford and I want to help you stoke your passion, spread your message, and help your blog get noticed and promoted. My recent post RISE- PUSHING SOCIAL- ITTYBIZ- Where Credit’s Due Wednesday Reply pushingsocial September 9, 2010 at 10:11 am Yes, you should have a blog. Let me explain.
  • WISDOM LONDON  |  WEDNESDAY, AUGUST 10, 2011
    [Social Media] The REAL meaning of ‘community’
    And for a word that is so regularly and so freely used in a social media / online marketing sense, I think it’s time those of us in those industries sat up and took notice. Social media can certainly help this, as with the #riotcleanup hashtag and handle , and the efforts of people like Katie Khan , who have used their Twitter reach to galvanise people to help others. If the past few days have taught us anything, it’s surely about the real meaning about community. It’s about deeds, not words or clicks. Do we even really know what it means?
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 7, 2015
    [Social Media] Is SEO Still Relevant?
    And it never will be. I’m a huge proponent of content marketing and social media. Sprout Social Shoutout. Today’s Sprout Social Shoutout is for my friend Arnie Kuenn. You should definitely be following Arnie in social media. This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service). Number one was big data analyst.
  • SOCIAL MEDIA MARKETING  |  SATURDAY, OCTOBER 1, 2011
    [Social Media] When Humor Isn't Funny
    When a brand or a cause attempts to use humor - especially in the age of social media, where information, rumors and outrage fly fast and furious - it has to be used carefully. Often times, we use humor to find common ground. An observational comic can take the everyday mundane things and makes make them seem funny with a unique spin. Or slapstick teams use physical gaffes to go for the primeval notion that when someone else gets hurt, we laugh. Comedy on the heels of tragedy helps forge a bond for those who have suffered together, in an effort to pull them through. Not so much.
  • SOCIALFISH  |  FRIDAY, AUGUST 24, 2012
    [Social Media] The Launch Ticker = Awesome Way to Get Your Tech News Fix
    Here are some examples: Social media influence measurement startup Kred launches “Story” to display a visual history of your most influential posts, pics & links -  Link  3:00PM. Are you interested in technology news and what’s happening out of Silicon Valley, but no time to read through the hundreds of tech blogs and tech news magazines?  I have discovered the most awesome thing ever. Created by Jason Calacanis, the Launch Ticker is a new way to get the news you need, efficiently and minus the link-bait headlines favored by many technology news sites.
  • CONVINCE & CONVERT  |  TUESDAY, FEBRUARY 26, 2013
    [Social Media] 11 Reasons Why Prospects Don’t Convert Into Customers
    So, if you’re running specific campaigns, via search, PPC, social media, guest blogging, or what have you, the headline the visitor discovers upon arrival should map to the phrase they just clicked. 4. If you haven’t yet written a book, the “social proof” (or evidence) surfers seek can come from articles, videos, reports, case studies, testimonials, badges, certifications, press releases, and so on. Even links to social media will serve this cause. Anti-social. Embrace social media. It Takes Clicks to Make the Formula Fly. Sounds fancy.
  • JOEY STRAWN  |  FRIDAY, DECEMBER 2, 2011
    [Social Media] Fun Friday: Greatest Christmas Movie
    Related Posts: Social Media Textbook? Tweet. December is upon us. The holiday season has come once again. Yes, that’s right, it’s CHRISTMAS! As an avid fan of this time of year, I know that I am not alone in the thinking that without the classic films that make this time of year great, polar bears would weep into their carbonated beverages. As a return to classic Fun Friday form, this week is going to be a top 5 list. In the comments today, list what you feel are the top 5 movies about and reflecting Christmas. National Lampoon’s Christmas Vacation.
  • SPIN SUCKS  |  MONDAY, OCTOBER 20, 2014
    [Social Media] SlideBatch: A Super Cool New PR Tool
    ” They say a buyer will view eight media items before making a decision and where they find those can be scattered across the web. You can drag media files from your desktop, from Dropbox, SlideShare, or Flickr. Or you can add items from YouTube, Vimeo, news, blogs, and even the social networks. The cool thing about public batches is they can be shared on social media sites, which is exactly what they did for me before I landed in Boston. This hangs out at the top of their news page and the rest of the media kit follows. What is SlideBatch?
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, MAY 13, 2011
    [Social Media] How To Increase Your Keyword Rankings
    Once you’ve got your list, start a link building campaign for those keywords (write articles, guest blog posts, and use social media to promote them). When you consider that roughly 90% of searchers click on results on the first page, and that more than 80% click on results in the top three positions on the first page, it makes sense to try and improve your rankings for important keywords. Considering these facts, it makes sense to boost those rankings. So how do you do it? Export the data in CSV.
  • TAYLOR MAREK  |  WEDNESDAY, FEBRUARY 3, 2010
    [Social Media] The Apple iPad. Greatest thing since iSlicedBread?
    Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me The Apple iPad. also liked the fact that this takes us another step in the digital media distribution medium. Taylor is a 21 year old New Media Visionary on a Journey to change the World. Take note. :) Filed Under: Blogging , Digital , General , New Media , News , Podcasting , Social Media , Technology Tagged: 3G , Apple , AT&T , iPad , IPhone , iSlicedBread , netbook , rpg gaming app , Verizon Speak Your Mind Tell us what youre thinking.
  • KIKOLANI  |  THURSDAY, MARCH 24, 2011
    [Social Media] Fetching Friday – Resources Mashup & Red Pandas
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. 17 ways to grow your blog from top bloggers – best blogging tips from the finalists of the Top 10 Social Media Blogs contest. Social Media / Social Networking. How to remove your name and profile picture from Facebook’s Social Ads – the privacy setting you need to make if you don’t want to show up in Facebook ads. The Resources Mashup. Red Pandas. Enjoy!
  • TWIST IMAGE  |  WEDNESDAY, MARCH 23, 2011
    [Social Media] What Type Of Advertising Has The Most Influence?
    "According to Deloitte 's fifth edition 'State of the Media Democracy' survey, 71% of Americans still rate watching TV on any device among their favorite media activities. The survey indicates that the Internet, mobile and social media channels are enhancing the overall television viewer experience, driving people to watch first-run programs and live events during their initial broadcast. consumers now maintain a social networking site, where constant streams of updates and discussion forums have made delaying awareness of live TV outcomes a near impossibility."
  • DIVA MARKETING BLOG  |  WEDNESDAY, JANUARY 5, 2011
    [Social Media] How Do You Put "Soul" Into A Blog Post?
    When it comes to learning about how to succeed in social media, one of the most valuable type of posts is the multiple insights shared by people who are in the trenches. So I did what any good social media marketer might do, I tapped my social networks. thought it might be interesting and fun to crowd source a series based on just 1 question. 19 Marketers kindly shared their thoughts on the 1st question. . Question: How do you put "soul" into a blog post? Never lose your sense of humor. Ochman What's Next Blog @whatsnext. What are you passionate about?
  • SOCIALNOMICS  |  WEDNESDAY, DECEMBER 28, 2011
    [Social Media] Best Practices for Engaging the Social Customer from Adam Metz of The Social Customer
    On our quest to understand the state of social marketing dynamics, we invited author and marketing strategist Adam Mertz ( @theMetz ) to share his insights about what’s at the heart of social marketing – the social customer.  In his book The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers , Adam explains the advantages of socially-minded companies, which proactively manage the social customer. Let’s start with who the social customer is. Bostonmike.
  • ARI HERZOG  |  FRIDAY, SEPTEMBER 30, 2011
    [Social Media] How to Avoid Action Figure Disorders
    Ari Herzog provides social media marketing and editorial services. Visit the blog archive to read more articles on new and emerging media. The Acute Action Figure Addiction Disorder Council of Australia released the following public service announcement about two years ago, but it is as relevant today as it was then. Please watch and learn how you can fulfill your life to avoid the serious addiction that adults sometimes develop. The takeaway is clear. Twitter and Google+ are not far behind. Thank you for reading! Sign up for his email newsletter and send a tweet.
  • DEVELOP SOCIALLY  |  TUESDAY, JULY 5, 2011
    [Social Media] Your Second Most Important Community
    In the Social Media world we talk a lot about communities; usually the communities of customers that we build around our business. For those of us who are bloggers, this second community is made up of other bloggers and Social Media types who surround and support us. Justin and Sam from here at Develop Socially are newer members of my community, and I’m already learning from them and appreciating their impact on my life and work. Blogging Emerging Media featured Gini Dietrich Marijean Jaggers Shonali Burke TriberrAnd I never get like that!
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