SOSHABLE | SATURDAY, AUGUST 17, 2013
[Social Media] Is Your Mobile Social Campaign Up to Snuff?
When you launch a campaign to market anything through social media, a major part of the process is the use of apps. The above are some apps that can help take your social media campaigns to the next level. Why Hotels Should Be Embracing Social Media. Don’t waste those screens: these social TV apps help you tap into the modern viewer. In which a Groupon employee blackmails a restaurant: This… Featured FourSquare Guest Post Local Mobile Social Offbeat business Customer flickr Foursquare groupon marketing Socia Twitter yelp
SCOTT GOULD | FRIDAY, JULY 9, 2010
[Social Media] The Value of a Value Approach
First of all , I received a much appreciated link from Like Minds Alum Joanne Jacobs writing about the trough of disillusionment for social media strategies. You all know that I am sold out on having a value-based approach to, well, just about everything. value based approach is about giving more of you to people and developing deeper relationships, rather than having your thumbs in 101 pies. By not giving lots of little, but less of more , you can build relationships that have a great yield – in pretty much whatever you do. Your Leading Thoughts.
CONVINCE & CONVERT | THURSDAY, MARCH 8, 2012
[Social Media] Social Pros 6 – Instagram Lessons from a Giant B2B Company
This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Read Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Social Pros Transcript For Your Reading Enjoyment. can’t do social media.” It can be social.
ARI HERZOG | FRIDAY, MARCH 4, 2011
[Social Media] Working It
Ari] seems like he wants to get on in life and he is a city councillor – but he spends time on this social media stuff – almost like he is working on a thesis or something. Rafting photo by Jordan. Answering my call to action earlier this week, David Bennett stung me with his response. I’m not working on a thesis. But I know why David writes that. I’m working to succeed in something that is bigger than me. am working to define my brand and my services succinctly that anyone can understand who I am and what I do. am not working at an organization. Strategy branding
BLUE FOCUS MARKETING | TUESDAY, AUGUST 12, 2014
[Social Media] Listen to the Voice of Your Employees #SocBiz #HR #IBM
The entire book is very well organized and paints a vivid picture of how analytics can be used in todays social businesses, offering a detailed history of the kinds of changes the skillful deployment of big data can bring. At Blue Focus Marketing (@ BlueFocus ), we have had the privilege of enjoying an ongoing conversation with IBM regarding employee development and retention in social business, having featured the brands success story in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The Enterprise Social Pulse Program.
GEOFF LIVINGSTON | WEDNESDAY, OCTOBER 6, 2010
[Social Media] Case Study: Plum Village Builds an Online Sangha
The Unified Buddhist Church, commonly known as the Plum Village International Sangha and personified in Zen Master Thich Nhat Hanh, launched a social media presence approximately one year prior to a 2009 U.S. “The goal was not lofty, but simply to put the voice of Thich Nhat Hanh into the new social media environment, said the online architect of the effort, Kenley Neufeld , who is a lay practitioner ordained in the Unified Buddhist Church. The social media efforts were integrated into our email distribution lists and on the traditional web pages.
KIKOLANI | FRIDAY, NOVEMBER 18, 2011
[Social Media] Fetching Friday – Resources Mashup & Petting Owls
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The secret is to tap into the power, speed and instant accessibility of social media. Social Media / Social Networking. 10 Reasons Why I Opted-Out of Klout – Reasons why one social media persona decided to leave Klout which links to a post on how to do so yourself if you so choose. The Resources Mashup. Blogging / Writing. It’s probably in these recaps!
SOCIALFISH | FRIDAY, SEPTEMBER 20, 2013
[Social Media] How Does Your Department Support Your Culture?
You all are partially responsible for Maddie and me writing Humanize–we saw that implementing social media required some shifts in culture if it was going to work. 'Back in July, over on the JamieNotter.com blog, I caught the attention of quite a few Human Resources people by sending an “ open letter” to HR , in which I effectively “broke up” with HR and told them I was going to go ahead and reinvent HR on my own, with or without their help. Let me be clear: I don’t think HR is evil, nor do I think they are incompetent. What about you, IT?
WRITTENT BLOG | WEDNESDAY, MAY 1, 2013
[Social Media] 14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
That’s because the mix of lengths and media creates a better user experience and is more likely to be useful to searchers. Media. Search engines depend more and more on social signals to deliver high-quality results to searchers, and visitors want to see social proof to determine if your blog is worth their time. This means you absolutely must share your blog posts on social media and make it easy for visitors to share. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either. Publish Regularly. Length. meta data.
GEOFF LIVINGSTON | TUESDAY, OCTOBER 16, 2012
[Social Media] Creative Destruction in Marketing
Schumpeter’s economic theory of creative destruction means more now as we seek to apply norms and rules to all that is social and the way we interact. Without creativity, we cannot differentiate from the machine of automated digital communications and me, too approaches to search, social and content. It flies in the face of the social media purist’s beliefs about how it should be done, from automation to semi-private blogger gatherings. Image by Lost Star. The movement towards data-driven marketing makes creativity the most important asset they can offer.
FIFTH GEAR ANALYTICS | FRIDAY, AUGUST 20, 2010
[Social Media] Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 2 of 2)
You have these grandiose ideas of making a super-duper, fire breathing, social media site within 2 weeks. Megan Jasinski. In the first of these two posts , we talked about the marketing marathon. I outlined how to define your business objectives and tap into your Marketing Analytics Coaches before you start the big race. Now start sharing your objectives and plans with your operational partners – in a kick-off meeting of sorts. The more they know about the big picture and what your main goals are, the better they will be in supporting you to meet your marketing goals. Tweet This!
SPIN SUCKS | MONDAY, JANUARY 17, 2011
[Social Media] The 10 Reasons Integration Is Crucial In 2011
This past year you got to play with social media tools and figure out which were most applicable to your business. Customer service and HR want a role in what marketing and communications are doing through the social networks so they’ll actively search ways to stay relevant in the ever-changing technology world. So your website will serve as a hub for all your social networks and then push people back out to various posts on the web. It shouldn’t come as any surprise to you that 2011 is the year of integration. Not convinced? Don’t ignore one for the other.
TWIST IMAGE | SUNDAY, AUGUST 21, 2011
[Social Media] Listen To This Before Your Next Meeting
media hacks. online social network. social media 101. social media marketing. Episode #267 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Several weeks ago, I published a Blog post titled, Your Meetings Suck. The Blog post was based on a conversation I had with Al Pittampalli. Pittampalli is the author of Read This Before Our Next Meeting (published by Seth Godin 's The Domino Project powered by Amazon ). Pittampalli is on a mission to change that. I'm not sure about you, but I couldn't agree more.
TWIST IMAGE | SUNDAY, JUNE 12, 2011
[Social Media] The Extinction Of The Marketing Dinosaur Professional Is Imminent
media hacks. online social network. social media 101. social media marketing. Episode #257 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When will the Marketing Dinosaurs die? When will those who hold the keys to marketing power truly start shifting their ways to not only embrace these new Digital Marketing channels, but to use them to unleash the most power form of Marketing that has ever been created? is a regular on this show (and a close friend). His perspectives are always fresh and direct.
SOCIALFISH | WEDNESDAY, JANUARY 11, 2012
[Social Media] The flow, the stream and the firehose: social is at the end of the beginning
Which is, that the social web is maturing. ” The social revolution and social tools —. “While a lot of the discussion about the rise of blogging talked about social media, the technology involved wasn’t particularly social. However, the emergence of network-based social tools — notably Facebook, Twitter, and thousands of other niche offerings — have led to a dramatic and unprecedented change in information transmission: increasingly, people are getting their news and insight via social networks, channeled through other, known individuals.
WRITTENT BLOG | FRIDAY, AUGUST 23, 2013
[Social Media] The Complete Expert Interview Guide to Better Content Marketing
Talk to your sales reps, customer support personnel, social media team, and others who regularly communicate with your audience to find out what kinds of content they want more of. Follow them on social media and share their content often. Read their blog, follow them on social media, check out a few books at the library if you need to. Ask them to share the interview on their social media accounts, blog, and anywhere else they can. Armed with this ultimate interview guide, you can realize the full potential of the expert interview.
ENGAGING BRAND | WEDNESDAY, APRIL 23, 2014
[Social Media] Show 482 - Mike Sansone on Creating Successful Business Models
'The Engaging Brand podcast covers social marketing , business ideas and brand marketing tips. Remember as a subscriber you can download 30 Lessons on Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob. How social media means entrepreneurs must have a greater focus. The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips. Remember as a subscriber you can download 30 Lessons on Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob. Pod Casts
ENGAGING BRAND | MONDAY, NOVEMBER 11, 2013
[Social Media] Why We Must Remember It is a Social Networking 'Platform'
'With all the social platforms it is easy to be confused, it is easy to think that we can now connect.but we must always remember the social networking sites are merely platforms. Just like with oil exploration you need to research ahead of time to find the right site for your platform, then when you build that social platform that is just the start.you need to then begin the hard work of bringing the riches to the surface. Because social media is free, because it is easy to use.we It is a platform not the end destination. platform for activity.
SPIN SUCKS | MONDAY, SEPTEMBER 13, 2010
[Social Media] Content Marketing: Yes, We're All Media Companies. What Now.
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 13 2010 Content Marketing: Yes, We’re All Media Companies. By Daniel Hindin | Email | Print | 1 Comment | Guest post by Joe Pulizzi , CEO of Z Squared Media and author of “ Get Content Get Customers.” What Now? Thank you.
WAXING UNLYRICAL | MONDAY, MARCH 11, 2013
[Social Media] Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)
Richard very generously offered to give away a second copy of Share This , the excellent “social media handbook for PR” published by CIPR (it sold so well in Europe that Share This Too will soon be published ). Who got all messed up by switching back to Daylight Savings Time yesterday? Come on, it’s ok to admit it. Last week we were lucky enough to get Richard Bagnall of Gorkana back for a follow-up to his previous appearance on #measurePR. We had quite a few new folk attending the chat, which I always love to see. Here are a few excerpts. Thank you!
DANNY WHATMOUGH | FRIDAY, OCTOBER 29, 2010
[Social Media] Does the PR industry need better leadership?
decided to throw my hat into the ring: @ sheldrake with many thinkng PR is fallng behind, wht should the CIPR do to ensure we lead the way/thinking in digital, social & SEO #ciprtv less than a minute ago via HootSuite Danny Whatmough DannyWhatmough. Sally Sykes was a little more hesitant in her response and although she acknowledged that ‘this was our moment’, she fell back into the reputation management debate which I don’t really think encompasses the true might of what digital and social means for the PR industry. Tweet. The responses were mixed. d argue we don’t. Tweet.
SIMON MAINWARING | THURSDAY, JANUARY 3, 2013
[Social Media] How you unlock the power of purpose to explode your business in 2013
For instance, pack a First Aid Kit, education materials, sports equipment or whatever solution to a social issue has personal meaning to you. Not only is this a brilliant idea because it inspires the countless number of people who circle the globe each year to remote place to become architects of social change. And by becoming an integral part of a meaningful and sharable travel memory – each of whom is armed with the web, smart phones and social media to spread word of their efforts – the brand will earn customer goodwill and loyalty on unprecedented levels. It
SIMON MAINWARING | WEDNESDAY, OCTOBER 13, 2010
[Social Media] Why brands pit one audience against another and lose both
There must be something about advertising to guys that makes top brands do strange things. Less than a year of Pepsi was royally and rightly reprimanded for its AMP Cola iPhone app that told men to “AMP up before they score , Coca-Cola is making an equally tasteless appeal on behalf of Coke Zero. Their site invites men to date three half-dressed dressed women at a time and get them to do what they desire. Now I’m a guy and I certainly get what part of the male brain they are appealing too, but how does this gel with the same brand that is promoting Open Happiness around the globe. What’s
GET SOCIAL PR | SATURDAY, MAY 14, 2011
[Social Media] PR Strategy: The future ain’t what it used to be
With social media tools aplenty and the changing behaviors of savvy consumers, companies that want to connect with them must build PR strategy with social and search in mind. Yogi Berra was famous for giving us one-liners that seems a little off, but always apropos. And when we think of public relations campaign strategies in a new digital world, the future [really] ain’t what it used to be. Today, I want to focus on search, specifically the process of backlinking. Just a few short years ago, backlinking wasn’t important. It wasn’t talked about.
DANNY BROWN | THURSDAY, MAY 8, 2014
[Social Media] The Question of Context in Meaningless Data
Given, that’s a pretty basic overview of what a typical social search/data mine comprises of – but it does show you how the data can be found, filtered and used. Example A – The Social Graph Data. Sending a new search spider out connects her social graph together and uncovers multiple conversations and images around her reminiscing. The Question of Context in Meaningless Data originally appeared on Danny Brown - Award-Winning Social Media Marketing and Influence Marketing Blog - all rights reserved. Big Data – Beyond the Obvious. Is it?
KIKOLANI | THURSDAY, NOVEMBER 25, 2010
[Social Media] Fetching Friday – Resources Mashup, Black Friday & Cyber Monday Blogging Sales
The future of Facebook email and the social inbox – thoughts on a unified messaging system. Cash connections – who invested in social media? look at the past 12 months of Google changes in local, mobile, and social search as well as integrated search results and search speed. Segmenting social traffic in Google Analytics – a guide to learning more about your social media referrers. Social Media / Social Networking. secrets of social media conversion – infographic plus all of the juicy details.
BLUE FOCUS MARKETING | THURSDAY, MAY 22, 2014
[Social Media] Announcing #SocSales Jam 6/10: The Ultimate Social Sales Playbook (LIVE)
'I am pleased to announce I will be joining 21 of the world’s most influential social sales experts during a one-hour #SocSales Twitter Jam on Tuesday, June 10th, at 2:00 pm ET. . Experts including Craig Elias , Jeb Blount Jeffrey Gitomer , Jeffrey Shanks , Jill Rowley , Matt Heinz, Vanessa Dimauro and I will share proven social sales plays for achieving maximum reach, results and revenue. Moderated by KiteDesk CRO Sean Burke, we’ll address questions such as: What are real examples of situations where social selling produced results? Register today at bit.ly/SocSalesJam.
GEOFF LIVINGSTON | MONDAY, NOVEMBER 11, 2013
[Social Media] Robert Scoble on Data, Algorithms and the Future of Marketing
The two teamed on similar book in the early social media days called Naked Conversations that accurately predicted the forthcoming impact on business. You’ll find an insightful interview on marketing, media and society as a whole. So were social data, big data, and wearables. RS: When we wrote Naked Conversations eight years ago we predicted a world where marketers would have to be on social media otherwise they would limit their career opportunities. The best marketers are on social media and/or run teams that do it. learning.
KIKOLANI | THURSDAY, MARCH 24, 2011
[Social Media] Fetching Friday – Resources Mashup & Red Pandas
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. 17 ways to grow your blog from top bloggers – best blogging tips from the finalists of the Top 10 Social Media Blogs contest. Social Media / Social Networking. How to remove your name and profile picture from Facebook’s Social Ads – the privacy setting you need to make if you don’t want to show up in Facebook ads. The Resources Mashup. Red Pandas. Enjoy!
SOSHABLE | WEDNESDAY, OCTOBER 24, 2012
[Social Media] What is Google Engage?
Read more Social Media News on The Soshable Blog. Google Search Engines Social Content Websites google adwords google engage help for agencies search engine marketingThere is a new addition to the Google Ads family, known as Google Engage. membership offered to businesses that reside in the U.S. and Canada that enables your company to grow via the help of an AdWords consultant. If you are eligible ( check all eligibility here ) than you will receive the ability to gain access to phone support, webinars and online training sessions. Sounds like a good plan!
SOCIAL WAYNE | FRIDAY, OCTOBER 25, 2013
[Social Media] The Future of Tech, Design, Culinary and Travel NY Event Recap – #TravelBrilliantly
Tuesday night I attended online and offline social media mashup event hosted by Marriott hotels and Newsone. The event featured a panel with Q&A along with a digital atmosphere and integration that you expect to see at a large social media conference. As for the high tech setup, Marriott made sure to encourage everyone to participate in the conversion online and offline via social media outlets with large screen content feeds that showed instagram photos and tweets with the #TravelBrilliantly hashtag. All opinions are 100% mine. and Owner of D.C’s
WHAT SPINKS THINKS | THURSDAY, AUGUST 6, 2009
[Social Media] These views are my own…
The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals These views are my own… Employees = Kids …and do not represent that of my employer. Photo cred: Marc DiVall Share this: Facebook StumbleUpon Digg This entry was posted on Thursday, August 6th, 2009 at 9:56 am and is filed under Business , Professional Issues , Social Media. The problem, I think, happens when an employee is tweeting/blogging/communicating great things, gaining a large following, and becoming a social media rockstar. Read this. honest.
ARI HERZOG | WEDNESDAY, DECEMBER 1, 2010
[Social Media] 1 Word to Describe 2010 and 2011
Looking back at social media tips I’ve shared on this blog… I pondered if blogging should be scheduled , I dissected Britney Spears on Twitter , I elaborated why your quest to gain Facebook fans is silly , I decided I would openly network on Facebook , I explained why I left Foursquare , I shared how to reduce your email inbox , and I questioned how to define social media. Explain why you’re choosing that word. Now, imagine it’s one year from today, what would you like the word to be that captures 2011 for you? My word for 2010 is discovery.
CONVINCE & CONVERT | TUESDAY, JUNE 26, 2012
[Social Media] The Power of Information
Make sure to download his popular, 230-page FREE eBook—“ Inbound and Content Marketing Made Easy” The Power of Information is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. They say we’re in the Information Age, and from the looks of it, they’re right. We live in a time of immediate answers. If you have a question, you get it, right then and there.?? And if you don’t get it, you keep looking, because that’s what you (and the rest of us) have now been trained to do. We’ve got to be real.
GEOFF LIVINGSTON | TUESDAY, NOVEMBER 8, 2011
[Social Media] Give to the Max
Today, 1300 Washington area nonprofits will be fundraising, and experimenting with social media tools in a collective training exercise and contest. You will see a wide variety of creative tactics and approaches to winning, all using social media tools. The event is part of Digital Capital Week or DCWEEK , the current festival bringing together the region’s designers, developers, entrepreneurs, technologists and social innovators. After five months of planning and hard work, Give to the Max Day is here. More than $ 140,000 in awards are available.
NOWSOURCING | THURSDAY, JULY 19, 2012
[Social Media] This Week in Infographics: Marketing and Money
First we take a look at how credit cards have gone social. So of course, social media became a new place for them market to a younger demographic. 1 – Credit Cards Go Social. This week we have quite a few info graphics for you. With the passage of the CARD act, credit card companies needed to find a new way to reach college students since they could no longer pitch on campus. Next up is mobile search trends. We take a look at the behavior of mobile search users as well as some of the top searches. What are people searching for the most on their mobile phones?
GAURAVONOMICS | THURSDAY, AUGUST 12, 2010
[Social Media] Announcing the 2010 World Summit Youth Awards Winners.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Audience Matters Story on Women and Social Networking in India Guardian Activate Summit 2010 Highlights: My Talk on the Crisis of Caring » Announcing the 2010 World Summit Youth Awards Winners Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Interview me for a media story, or invite me to speak at a conference. Lets talk.
VIPER CHILL | MONDAY, JUNE 21, 2010
[Social Media] Getting Mass Traffic from StumbleUpon: A Definitive Guide
You are here: ViperChill » Social Media » Getting Mass Traffic from StumbleUpon: A Definitive Guide Getting Mass Traffic from StumbleUpon: A Definitive Guide Written by Glen, this post has 83 Comments Many bloggers end up having a love-hate relationship with StumbleUpon. Here are some examples of popular avatars in the social media space: It is up to you whether you want to use an ‘avatar’ style picture like this or a picture of your face. really appreciate this post, because I’m ready to add a new social media outlet to my marketing mix.
GEOFF LIVINGSTON | MONDAY, NOVEMBER 12, 2012
[Social Media] Marketing, Jacking and Mining Memes
What this basically assumes is that you have enough social listening power to harness the chatter in your community(its) of choice. Larger enterprise like Dell already do this with their social media command center. The Huffington Post does the same, assigning stories to reporters on topics that bubble up in social communities. Image by MeMe. One bubbling trend in online marketing is meme marketing. Heck, there’s even a Pinterest board dedicated to the topic. Memes are ideas, behaviors or styles that spreads from person to person within a culture. Meme Mining.
SPIN SUCKS | WEDNESDAY, FEBRUARY 23, 2011
[Social Media] Being More Productive Every Day
There are a lot of things to consider: Productivity, time management, keeping up on blogs and social media, growing a business while starting a new business, sending gifts before birthdays instead of after, remembering to eat during the day, washing your hair more than twice a week, exercising, getting more than six hours of sleep a night, mentoring a team, managing clients, getting Sarah her guest post on time instead of a week late, and more. Set a time to check the social networks. blogged on day three, which was at the beginning of the month. This is what I had to say.
DIVA MARKETING BLOG | SUNDAY, MARCH 23, 2014
[Social Media] Interview with Cory Edwards: Creating Social Business Structures
Recently Adobe reached out and asked if I would be part of a 4-member Insider group, along with Travis Wright , Elizabeth Osmeloski , Michele Kiss , that would help socialize their digital marketing conference next week. Adobe also offered introductions to speakers and attendees who are doing innovative work in digital/social. Part One of a series of interviews with Adobe Digital and Social Media Summit Speakers & Attendees. First About Cory Edwards - Corey is head of Adobe’s Social Business Center of Excellence. Adobe Summit. Sounded like fun. First up.
DANNY BROWN | MONDAY, OCTOBER 20, 2014
[Social Media] What We Want Versus What We Need
What We Want Versus What We Need originally appeared on Danny Brown - there's more to life than social media - all rights reserved. 'Oftentimes in life, we have these little moments of real time to ourselves, where there’s nothing but silence to keep us company. In today’s always on, ever connected world, these moments in time become ever rarer, and we have to grab them while they’re here. In these moments, we see many things in a different light. One direction we were on is revealed to be flawed, while journeys yet to take become more important. So, yeah.
THE RELATIONSHIP ECONOMY | MONDAY, FEBRUARY 20, 2012
[Social Media] Chasing Engagement With Ads Is A Waste
As all this social stuff continues to accelerate in both adoption and advancement one would think that advertisers ought to examine their thinking. Every major and local brand is rushing into social media, Facebook Fan Pages and every social tool available. Would you spend $12.4 Billion a year on ads that no one sees? advertisers spend nearly $40 billion a year for online advertisements, but 31% of their ads are never seen. That means $12.4 billion will be wasted on U.S. online ads this year. That sounds ominous for the health of Web content. How about you?
THE RELATIONSHIP ECONOMY | THURSDAY, DECEMBER 22, 2011
[Social Media] The Wrong Social Predictions
As the end of the year approaches predictions about next year’s key social technology trends arrive from the pundits. It as if the “mirror on the wall” reflecting the past developments turns into “fortune telling of future developments” There are a lot of fortune tellers with different perspectives to justify their predictions and the media, both old and new, elevate these predictions and the masses stand in awe of the predictions and those that predict. Dion Hinchcliffe just posted his 12 social business predictions for 2012.
THE RELATIONSHIP ECONOMY | SUNDAY, DECEMBER 12, 2010
[Social Media] Wasting Social Productivity
While all things social are being touted as innovative ways to “produce things the reality is that all things social are currently non-productive. You might say that social is much more productive than traditional advertising and marketing methods. Does the increase in hiring people with knowledge about all things social represent more production? So we must begin to ask how can we use all things social to improve productivity gains? We wonder why much of the on-line dialog about social media is about ROI. Send article as PDF.
THE RELATIONSHIP ECONOMY | SATURDAY, JUNE 19, 2010
[Social Media] Feeling the Cluster Funk?
While occasional cleansing, in a Schumpeterian sense, is good for industries, the extreme volatility takes a horrendous toll on that invisible turbine of the economic engine – social fabric. About Dan: Dan Robles is the Director of The Ingenesist Project, a private think tank in Seattle that predicts and specifies elements of the next economic paradigm as built on a platform of social media. Series Navigation «Crowdsourcing The New Exploitation Nielsen & McKinsey: Another Social Shift?» Uhmmm…sorry to break the news, it ain’t gunna happen.
THE RELATIONSHIP ECONOMY | MONDAY, AUGUST 9, 2010
[Social Media] Social Strategy Comes After Philosophy!
It is obvious that organizations now focusing on “social strategies have indeed got the “cart before the horse. According to a recent survey by the Internet Advertising Bureau, only a fifth of marketers in well know organizations view social media as a core element of their marketing strategy. One reason quoted by the report is the difficulty of demonstrating return on investment, but yet everyday we’re seeing a proliferation of opinions about “social strategies as the core for effectively using all things social. Are you ready?
ENGAGING BRAND | SATURDAY, JANUARY 16, 2010
[Social Media] Show 280 - The Challenges of B2B Marketing
The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « 6 Reasons NOT to do social media | Main | 10 Questions to Develop Your Brand » Show 280 - The Challenges of B2B Marketing Show 280 of The Engaging Brand leadership and marketing podcast is ready just for you. Kathy Garolsky on Social media can be your brand trigger! Show 302 - How Imitation Compliments Innovation Social media can be your brand trigger! Try GoToMeeting FREE for 30 days. Is B2B marketing easier?
SOCIALNOMICS | WEDNESDAY, FEBRUARY 15, 2012
[Social Media] The Power of foursquare: Best Practices from Carmine Gallo, author of The Power of foursquare
Our friends, followers and customers learned the importance of incorporating foursquare, the fastest growing location-based service, into their social media marketing efforts. recalled the excitement about the vast opportunities related to location-based networks like foursquare when Mike Schneider discussed key takeaways from his book Location-Based Marketing for Dummies at our Awareness Social Media Business Summit. Social Media Marketing Best Practices and Social Media Marketing Mavens pages, and in our LinkedIn Social Media Marketing Mavens Group.
SIMON MAINWARING | FRIDAY, JULY 5, 2013
[Social Media] Speaker Shout Out: Coca-Cola, UN Foundation, and charity: water at the 2013 We First Seminar
'Early-bird registration for the 2013 We First Social Branding Seminar ends today and we promise that our second annual Seminar will be unlike any other conference you’ve attended. The 2013 Seminar is designed to help business leaders tell the story of the good work they’re doing in ways that build their company’s reputation, bottom line, and social impact. We’re His team won two consecutive honors by PRNews as “Public Affairs Team of the Year” in 2012 and 2013, and he blogs at GlobalExtrovert.com about fatherhood, public relations and social media.
JEFF ESPOSITO | FRIDAY, SEPTEMBER 28, 2012
[Social Media] Tacky Tweet, Cookies and do you need a check-up?
Is it time for a social media check-up? Sure social media programs have been set up and are rolling along – question is, are they just there to get by? Happy Friday everyone! can say that no matter how much I love the NFL, I am still not sure I really like Thursday Night Football. Sure it is great for Thanksgiving, but every week? Not so much. How was your week? m looking forward to the weekend filled with family visits, brewing beer and clearing out some clutter via a yard sale. How about you? Habits of Extraordinary Bosses – quick, but good read here. slicksnacker.
CONVINCE & CONVERT | TUESDAY, APRIL 24, 2012
[Social Media] 5 Content Marketing Assets You Forgot You Had
Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Social Media Examiner’s Social Media Marketing Industry Report is an excellent example. As always, harness this creative energy with social media policies and incentives that educate and empower your employees while protecting your brand. It’s usually a look of pure terror. That’s where that look of terror comes in. Stats Are Sexy. Employees.
DANNY BROWN | FRIDAY, JANUARY 21, 2011
[Social Media] What I’d Like to See From Location Based Marketing Services
Why not tie it into other social media platforms you use? Location based (or geo-located) marketing is getting a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service, Foursquare is credited with Domino’s Pizza’s UK success and smartphone users get ready for augmented reality to guide their leisure time. And then there’s Facebook’s continued assault on world domination with its new Places app. All good stuff. And yet…. And there are some great opportunities to set yourself apart. Cross-Platform Marketing. Mayorship Shmayorship.
DANNY BROWN | MONDAY, JANUARY 17, 2011
[Social Media] Why a Blog Disclaimer Is Just as Important as a Disclosure Message
My belief – and something we instill into any clients that have a blogger or social media outreach program in place – is that you need to offer full disclosure whenever necessary. Yet just as important as disclosure – and, perhaps even more so, depending on the circumstances – is the topic of disclaimers, and when you need to have that on your blog (or other social interactions). What You Advise Isn’t Always What You Know. good example of the need for a disclaimer is over at a post by Julien Smith, entitled How to Lose 20+ lbs in January 2011.
KIKOLANI | WEDNESDAY, JUNE 15, 2011
[Social Media] Why Bloggers Need a Personal Landing Page
Everyone is using various social media services to connect and share, and there’s also people that run different blogs for various topics. What do you think, is a personal landing page a tool you want to integrate into your social media strategy? This is a guest post by Per Schmitz. As a blogger you’ve got an ultimate goal: stand out of the crowd of fellow bloggers and -writers and get your words read by a large ammount of enthusiastic, engaged readers. Setting yourself apart through effective personal branding might be far more important than you think.
BILL HARTZER | FRIDAY, SEPTEMBER 24, 2010
[Social Media] Search Engine Optimization: Why Your Web Content Strategy Must Involve Promotion
He also goes on to explain that “Low-quality articles don’t get any traction through social media. You can rely on your own social networking, assuming that you have already taken the time to build up thousands of “friends and “followers. Nowadays, your web content strategy needs to include setting up and maintaining a presence on the social media web sites as well as adding content to your web site, including articles and videos. Product reviews can also be a wonderful addition to your overall web content strategy. Digg this!
JEFF KORHAN | MONDAY, AUGUST 23, 2010
[Social Media] Social Connectivity is a Human Need - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « The Bright Side of Losing Social Media Privacy | Main | Seductive Social Media » August 23, 2010 Social Connectivity is a Human Need A recent study indicates that college students who are active Facebook users are more likely to make new friends, get involved, and therefore, go the distance and ultimately graduate - in other words, succeed. Social media has made all of that an actionable reality.
BLOGGER XPERTISE | WEDNESDAY, SEPTEMBER 5, 2012
[Social Media] Hangout on Air: Blogging for Your Business : Blogger Xpertise
Social media. This was our first Hangout on Air and discussed the topic of blogging for your business, using Blogger as the platform for a social media strategy based on establishing your expertise, bringing fresh content to your audience(s), and even providing incredible search engine rankings as a result. 4) Use social media to draw traffic. If youre a brick-and-mortar store, building that social media presence can help you tap in to new audiences and potentially bring in new customers. Blogger Xpertise. About Us. Portfolio Pieces.
TRADESMEN INSIGHTS | WEDNESDAY, JULY 11, 2012
[Social Media] Are You Using LinkedIn to Build Your Business?
” Jeff Korhan wrote a great post recently in social media examiner that outlines and shows examples of 10 LinkedIn Tips for Building Your Business. Marketing Tips Marketing Tools Social Marketing Jeff Korhan linkedin tips for building your business with linkedin use linkedin for networkingFor those of you who read me on a regular basis, you know I’m high on LinkedIn and what it can do to help you grow your business contact list. With over 161 million business members, there are certainly opportunities there if you know where and how to look.
GEOFF LIVINGSTON | SUNDAY, MAY 15, 2011
[Social Media] The Unwritten Rule on Talking About Clients
Burson’s statement doesn’t cut the mustard for owning the issue, and seems to slough off responsibility on Facebook and the media for smeering Google. In recent years, social media has changed that with some personalities flashing their client rosters in updates and blog posts like Foursquare badges. These practitioners know that while a social media personality may make a splash for a client, they need capacity internally for social media to have authenticity, and build long term relationships with a community. Image by Hamed Saber.
KIKOLANI | THURSDAY, FEBRUARY 24, 2011
[Social Media] Fetching Friday – Resources Mashup & Blog Headlines
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, online business, SEO, and social media on kikolani.com. Social Media / Social Networking. annoying social media personality disorders – the same kinds of people you don’t like in real life are online too. Brilliant bloggers talk about Klout – a roundup of great articles about social influence and Klout. The Resources Mashup. Blogging / Writing. Too busy to blog? Online Business / Personal Branding. Try this tip!
SPIN SUCKS | THURSDAY, JULY 12, 2012
[Social Media] How to Choose a Social CRM to Manage Data
Here are just a few that have emerged as leaders in enabling social CRM. Salesforce : Probably the biggest social CRM platform out there, Salesforce enables businesses to develop in-depth profiles of its customers, collaborate internally over a private social media network called Chatter, deliver customer service, find and track leads, and publish fresh content. Shoutlet : Shoutlet is great for monitoring social feedback through keyword alerts, as well as streamlining the internal workflow and creating social profiles. Choosing a Social CRM.
TWIST IMAGE | SUNDAY, JANUARY 8, 2012
[Social Media] Spin Sucks With Gini Dietrich
For the most part it has to do with the fact that they are either not focused or there is no relationship between the PR professional and the media outlet. media hacks. online social network. social media 101. social media marketing. Episode #287 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Why do most PR pitches suck? They very fabric of what it means to be a communications professional is changing, adapting and morphing. Leading this charge/change is Gini Dietrich. Enjoy the conversation.
ALMOST SAVVY | MONDAY, OCTOBER 4, 2010
[Social Media] Free LinkedIn Session Tuesday! (My birthday gift to you)
You are also invited to connect with others interested in social media on the friendly folks on the AlmostSavvy page on Facebook where we share news and tips. Are you ready to get more out of LinkedIn? You do know that it’s the most powerful online tool for your career, right? Whether you’re currently looking for a new job or not, having a polished presence on LinkedIn is not optional. Wondering why? Join me on Tuesday at 2:00 pm (Pacific Time) to find out. Do you have a LinkedIn account set up, but aren’t sure if your profile is set-up correctly?
JACOB MORGAN | MONDAY, MAY 31, 2010
[Social Media] What is Advocacy?
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What is Advocacy? Last week at the social CRM summit in Georgia those in attendance were tasked with an interesting exercise around understanding advocacy. TAGS: advocacy , defining advocacy , loyalty , scrm , Social CRM , understanding advocacy , understanding loyalty , what is advocacy This entry was posted on Monday, May 31st, 2010 at 3:34 pm and is filed under Social CRM. Social CRM, and Social Media strategies.
GEOFF LIVINGSTON | FRIDAY, DECEMBER 21, 2012
[Social Media] Any of Us Can Fall
None of us are as perfect as we seem online or in our business meetings or at social affairs. If you’d like to fight homelessness with social media, please consider a donation to my friend Mark Horvath’s charity Invisible People. Image by Gezze Bro. Last summer I shared on Facebook that I had seen a former mentor outside of Starbucks in what appeared to be a state of homelessness. Susan Kuhn asked me to blog about it. waited to publish the psot until I felt comfortable enough to discuss some matters, and so here we are. Far from it. Any of us can fall. Reality
DIRECT MARKETING OBSERVATIONS | FRIDAY, SEPTEMBER 30, 2011
[Social Media] Moving without the ball: On Basketball and Digital marketing
In digital marketing, social media marketing and any type of integrated marketing communications plan, we can create a strategy, design the tactics to use for that strategy and then we can implement. Then In the game of basketball there’s something that really can separate the good players from the average players. A lot of players do not do it and yet they would be better served and more successful if they did do it. It’s fundamental to the game and yet a lot of coaches do not coach it or preach it. I’m I’m not going to tell you what it is yet.
NET-SAVVY EXECUTIVE | WEDNESDAY, JANUARY 15, 2014
[Social Media] Updating the Highlights Reel
History of social media The updated list goes all the way back to 2006, when I first sketched out the role of the social media manager. Social media analysis From "listening" to the latest emerging tech for analytics, I''ve been watching and writing about SMA for years. 2008 post on the building blocks of social media analysis set the stage for later lists of companies offering the various pieces. still like the three buckets of social media data framework as a way of sorting out the many tools in the market, too. Onward.
GEOFF LIVINGSTON | TUESDAY, DECEMBER 18, 2012
[Social Media] Repurpose Traditional Media for Digital Environments
Many brands struggle to integrate traditional media with interactive environments. In particular, social media can challenge entrepreneurs and marketers. Here are three easy tips to repurpose traditional media for digital environments: 1) Take Photos in Physical Locations. You can use a photo sharing service like Instagram and cross post across major social networks like Twitter and Facebook. Do you have suggestions to bridge traditional to integrated media? Marketing ad annual report integrate Location logo marketing online photos social stories
WAXING UNLYRICAL | TUESDAY, AUGUST 28, 2012
[Social Media] Do You Know the Secret to Smart Networking?
Go to the social hours. He does social media management for KimberMedia and does marketing/PR for @bgckids. Ed: seeing as how it’s “holiday week” here in the U.S., we decided to give the WUL team a bit of a break. So we’re re-running some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. Today’s pick (by moi!) is an updated version of Matt LaCasse’s terrific post from March 2011 on the secret behind good networking. Always relevant. Go to the sessions.
WAXING UNLYRICAL | MONDAY, AUGUST 22, 2011
[Social Media] Hitting the Reset Button
While I love blogging, the blog community, social media, etc., Good morning and happy Monday (or good evening or good night and here’s to a great Tuesday for you, depending on where you are as you read this). You may not have noticed, but for the last couple of weeks, Waxing UnLyrical has not been publishing over the weekend. The three main reasons for this are: 1. more and more I’ve been feeling the need to decompress and stay offline as much as possible during the weekend (just as I’ve been trying to do on vacation ). That is true. Quality and consistency.
ARI HERZOG | THURSDAY, MARCH 15, 2012
[Social Media] How to Synchronize Online Marketing with Offline Sales
This new messaging needed to be filtered to a lot of different channels: our website, all of our social media accounts, public relations, print materials, sales templates, and more. If they don’t match up with your social media or blogging tactics, it can be chaos. It also makes my job easier because they’re better in tune to figure out what a client actually needs from social media, rather than saying to that client, “Facebook, Twitter, Google+, LinkedIn, Quora and Pinterest will all earn you bucket loads of customers.” Yeah, me neither. Wrong.
ARI HERZOG | SUNDAY, FEBRUARY 20, 2011
[Social Media] You Will Love Danny Brown
If his name sounds familiar, you may know him through his founding of the 12 for 12K Challenge , a social media for social change campaign, or for co-founding Canadian marketing firm Bonsai Interactive. Visit dannybrown.me , and maybe you will love him, too. -- Thanks for reading You Will Love Danny Brown , the latest article from my blog on the social web. Media bloggingMany thanks to long-time commentator and fellow web writer Danny Brown for publishing a guest article of mine on his blog recently. also write a blog from my city council desk.
KIKOLANI | FRIDAY, JULY 19, 2013
[Social Media] Fetching Friday: 21 Marketing Links
'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. 16 Must-Listen Business Podcasts – Social Media Explorer authors weigh in about their favorite podcasts that they regularly listen to. Social Media / Social Networking. Compared to sites that simply rank for outreach queries, I felt a lot like the social data was a better source of inspiration. The Resources Mashup. This Week on Kikolani. Blogging / Content. No Reader? No Problem!
SOSHABLE | SATURDAY, SEPTEMBER 8, 2012
[Social Media] Man Tweets “YOLO” Moments Before Dying with Four Friends in Car Crash
What is new is that social media and the internet in general has enabled a playground of exhibitionism that far-exceeds anything that previous generations had. Kids are judged based upon their actions and willingness to post these actions on Facebook, Twitter, and other social sites, bragging to their friends about their “accomplishments” Unfortunately, the accomplishments often gravitate around how crazy and reckless they act in this “one” life. Let’s take my Christian views out of this for a moment. Young people are often reckless enough.
THE RELATIONSHIP ECONOMY | WEDNESDAY, DECEMBER 29, 2010
[Social Media] You Are A “Social” Bank
What Does Your “Social Bank Do? You are a bank making and depositing social currency that gets transformed into economic value. The on-line world is filled with terms and definitions, models and ideas about the creation and trading of a new currency, social currency. Social currency is information shared which encourages further social encounters. Revenue, money, is produced when the exchange for goods and services is propagated by social currency. Your “Social Bank Trades Social Currency. What do banks do? You are a bank.
TWIST IMAGE | SUNDAY, DECEMBER 18, 2011
[Social Media] Brand Against The Machine
media hacks. online social network. social media 101. social media marketing. Episode #284 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Brands act like machines because brands are not people. That seems obvious enough, but John Morgan is here to explain how brands are still made up of people and how we all interact can change not only the face of marketing, but the business landscape. and more like us. Enjoy the conversation. bite size edits. blogging. blue sky factory. book oven. business book.
ALEX BLOM | SUNDAY, AUGUST 9, 2009
[Social Media] the last person on my list
Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me The last person on my list by Alexander Blom on August 10, 2009 in Thoughts, tips & advice Spread it! create fresh, unique Internet Marketing and Social Media campaigns tailored to help you grow. How to Build & Sell Through a Community Part 2: Why? Like most of us I meet many new people each day. do what I do because I like it.
ALEX BLOM | MONDAY, MARCH 8, 2010
[Social Media] Too much noise! Too many channels! Eeek!
Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me Too much noise! However, sales over any social channel are not instant and relationships take time to build (I’ve put 4-5 years into relationships that are only just proving beneficial). There are so many opportunities to be social, but not enough time to be social. How to Build & Sell Through a Community Part 2: Why?
ALEX BLOM | THURSDAY, JUNE 24, 2010
[Social Media] Cell-less
Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me Cell-less by Alexander Blom on June 25, 2010 in Thoughts, tips & advice Spread it! create fresh, unique Internet Marketing and Social Media campaigns tailored to help you grow. How to Build & Sell Through a Community Part 2: Why? Or as it would be called back home in Australia, mobile-less. Want to know what really scares me?
KIKOLANI | FRIDAY, JANUARY 14, 2011
[Social Media] Fetching Friday – Resources Mashup & A Day Without Rain
Social Media / Social Networking. The social media marketer’s SEO checklist – what a social media marketer needs to know about SEO to help make social campaigns help with search rankings. Are you losing out on targeted social media traffic ? Don’t miss out by not using some of the top social media referrers. Facebook for websites : social plugins for your blog or website to increase engagement and social proof. The Resources Mashup. Blogging / Writing. Start with these blogs.
SPIN SUCKS | THURSDAY, OCTOBER 27, 2011
[Social Media] Are Schools Killing Creativity?
rookie blogger and student of social media, Craig is originally from Baltimore, but now lives in Seattle, with his wife and two kids. Today’s guest post is written by Craig McBreen. Years ago, there was a boy who spent much of his school day staring out the window, daydreaming. To him, school was like the clink – a penitentiary so void of inspiration his imagination often left the room. His creative spirit needed an outlet, but it was so stifling in there. Kids dream big. Children are imaginative and not afraid to be wrong, but we often lose this as we grow up.
TWIST IMAGE | WEDNESDAY, DECEMBER 22, 2010
[Social Media] The Social Element Is Everywhere
It goes something like this: "all media is social media." Media (or anything) only becomes social when there is an opportunity for those who are consuming it to react back at it with some kind of interaction. The thing is, by doing so in a world where people are getting more and more used to having an interaction back and forth with their digital media channels, the more anti-social a brand can look. When people can speak back, the social engagement is implicit. Everything online and in the mobile space is social. media.
SOCIALNOMICS | TUESDAY, FEBRUARY 11, 2014
[Social Media] Blog Makeovers: Tips for interesting content that will drive customers straight to your brand
Social Media Examiner’s 2013 social media study found that 58 percent of marketers are blogging, 62 percent want to learn more about it and 66 percent plan on increasing blogging activities. Using a patented social software listening tool for Twitter that constantly looks for opportunities to put content in the hands of travelers, they’ve generated more than 800 conversations which lead to 337 prospects over a four-month period, most of which came from the blog. These days, when people have a question, they turn to the internet. It’s like magic. Personality.
BLUE FOCUS MARKETING | SUNDAY, APRIL 27, 2014
[Social Media] ANNOUNCEMENT: @CKBurgess and @MNBurgess to Present on #SocBiz at @SocialBizForum #SBF14
'Blue Focus Marketing® (@ BlueFocus ) is excited to announce that founders Cheryl Burgess (@ CKBurgess ) and Mark Burgess (@ MNBurgess ) will be speaking at the 7th Annual Social Business Forum , set to take place at the Marriott Hotel in Milan on July 1 & 2. The event, which is organized by OpenKnowledge (@ openknow ), brings together many prominent thought leaders in social business and is considered Europe’s leading event on employee empowerment, customer engagement, and collaborative innovation. Please check out @SocialEmployee media buzz! FOR EWORD by David C.
DANNY BROWN | MONDAY, MAY 9, 2011
[Social Media] Building an Audience with Commenting Communities: Smart, or Sleazy?
originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. This is a guest post by Danny Iny. Have you heard of comment trading communities? It’s a new fad that seems to be sweeping the blogosphere (or at least a few corners of it). Basically, the idea is that a bunch of people get together and agree to comment on all of each others’ posts. Some bloggers are experimenting with the idea , some love it , and others hate it. ve been thinking about this a lot lately.
FEVER BEE | SATURDAY, JANUARY 22, 2011
[Social Media] Twitter & Facebook
Most people use social media channels to promote the latest content in the community. This You can use social media platforms to discuss what’s happening in the community. You're probably not maximizing the effectiveness of Facebook/Twitter to promote your community. This is fine. But you can go further. e.g. Scott just replied with a good point about using Widgets for Wotsits [link] ”. There are three benefits here. First, this sort of tweets is more likely to get clicked through. People are most motivated by what other peopel are doing.
GEOFF LIVINGSTON | WEDNESDAY, AUGUST 29, 2012
[Social Media] The Rise of Dynamic Content
Dynamic content harnesses database marketing to serve unique content to people based on a wide variety of factors, including their sales history, social media preferences, historical content preferences, and prior interactions with the company. 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns (Forrester). Today’s release of Hubspot 3 marketing automation software at the Inbound Conference marks the rise of dynamic content, a method of customizing the way individuals view content, images or actions.
NOWSOURCING | THURSDAY, DECEMBER 13, 2012
[Social Media] This Week in Infographics: Dolla Dolla Bills Ya’ll
Everyone knows that social media is one of the easiest marketing tools out there, if done right of course. However, only some businesses may benefit from using certain social sites such as Pinterest. This week we start of with the psychology of cults and marketing. You may have a friend or have met someone who only has high praises for Apple. And they are not the only one, this may be the reason why others believe Apple lovers are part of a cult. For years, cults have implemented very specific tactics to get people to join, and marketers aren’t that different.
BRASS TACK THINKING | THURSDAY, JULY 1, 2010
[Social Media] Laugh At Yourself, But Take It Easy
link] Storytelling Business Social Media Marketing PR & Technology Curated Stories July 1, 2010 [.] link] Mike Handy Great post… I love that it is a slight breakout from “Social media this, social media that blog posts I seem to read. Shes a writer, professional speaker, community and social media strategist, and has worked with businesses of all sizes to solve business problems through better communication. Except when they’re not. Where’s the line? Sure, being arrogant isn’t pleasant. Joy Good article!
KIKOLANI | MONDAY, SEPTEMBER 17, 2012
[Social Media] 10 Best Time Saving Apps and Plugins To Optimize Your Blog
If you haven’t heard of the most popular social media dashboard in town, then let me introduce you. Hootsuite allows you to post one message to several different social media sites from one simple place. Let’s face it, since we’re online so much, it’s very easy to get carried away with visiting other blogs, commenting on them, wasting time on social media that does NOT serve a purpose for our blog, and having way too many browsers open at once. This is a guest post by Natalie Sisson. Spend Your Time Doing The Right Things.
SPIN SUCKS | TUESDAY, AUGUST 10, 2010
[Social Media] The Reality of 'Careful What You Wish For'
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 10 2010 The Reality of ‘Careful What You Wish For’ By Daniel Hindin | Email | Print | 2 Comments | Guest post by Karen Altes , manager of outreach programs for the Institute of Real Estate Management. Create and lead internal teams.
PWB MARKETING BLOG | WEDNESDAY, MARCH 26, 2014
[Social Media] LinkedIn Changes for Your Company Page
Do you need help managing your social media profile? 'I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. The reason behind the changes: We constantly evaluate how features are used and are making this change to focus on areas of the product that have proven more valuable for administrators and more engaging for your followers. Ultimately though, I think it is more likely to be about the almighty dollar. LinkedIn
PUSHING SOCIAL | MONDAY, AUGUST 29, 2011
[Social Media] Is There a Secret Formula to Writing Great Blog Content?
In Dan Zarrella’s latest ebook, Zarrella’s Hierarchy of Contagiousness, he highlights the power of “good news for building a large social media following. Is there a formula for writing a great blog post every time? Some doubt that a magic formula exists. disagree. know it’s out there. In fact, I can feel in my bones when I’ve written a zinger. bet you can too. Better yet, I’m 90% accurate in predicting when another blogger’s post will go viral. I’m not special. just believe that all of us know a great story when we hear one.
CONVINCE & CONVERT | MONDAY, JUNE 10, 2013
[Social Media] Using Vine to Do the Least You Can Do
'Social Media Controversies Addressed, Fresh Each Week. Some excellent Vines were created (see below), but as with the DOMO situation a few weeks ago that we covered on the Baer Facts , I’m not a huge proponent of these social awareness projects, because making a Vine video on behalf of AIDS is the content equivalent of kicking the can down the curb. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. billion. Sheesh! Where’s the respect, people! Smart.
TWITIP | WEDNESDAY, SEPTEMBER 1, 2010
[Social Media] It's OK to Have Multiple Twitter Accounts
This all changed as soon as I begun to witness the true power of this popular social networking tool. Those needs, as well as my personal interest in blogging and communicating using social media, dictate that I keep separate profiles to reveal the right information to the right people. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Christian Collard @printedproof Do-er of many things, expert at none. Followers want updates that are of interest to them.
TREY PENNINGTON | FRIDAY, JULY 16, 2010
[Social Media] The simple way to create great content for your blog
Connecting the Dots Olivier Blanchard , who is quite well-known as @thebrandbuilder , is skilled at picking up of the major undercurrents flowing through both traditional media and online media. Earlier this afternoon, I read a tweet from @lindseytalerico who shared that Ben & Jerry's made a decision to drop their e-mail marketing in favor of social media. told her they may as well have shot themselves in the foot, as I felt they would be losing a key part of their audience (not everyone has a social networking account, after all). has changed.
TWIST IMAGE | FRIDAY, MARCH 16, 2012
[Social Media] 10 New Books Worth Checking Out
Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark W. Social TV - How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile by Mike Proulx and Stacey Shepatin. often make the argument that TV is a passive media and as media and technology companies try to make it more social, they may uncover a bigger challenge: how do we make a passive media an active one? active media. digital media. passive media. social media.
CONVINCE & CONVERT | WEDNESDAY, AUGUST 15, 2012
[Social Media] 5 Brands Successfully Using Education to Engage
The psychology behind what causes people to purchase, and the impact of social and content on that dynamic, is a massive research project (and one we’ll be tackling with The Social Habit project). looked into their other social channels, only to find that everything they were sharing was fun, useful, timely, and directly in line with their company values of cutting-edge innovation and technology. Stanford has been able to capture the power of each popular social channel for different purposes. Solution : Social is a process that takes special care and time.
GEOFF LIVINGSTON | WEDNESDAY, AUGUST 1, 2012
[Social Media] If You See a Problem, Fix It
It’s one of my primary beefs with the current negative groupthink about the social media marketing blogosphere. Image by Minnie Photography. “If you see a problem, fix it,” said Peter Diamandis, X-Prize Foundation Founder and serial entrepreneur said last month in Wired. Diamandis responded to the very common belief in Murphy’s Law that if something can go wrong, it will. This attitude of fixing problems makes for the heart and soul of the best business and marketing strategies. It’s no coincidence that Diamandis is a successful serial entrepreneur.