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  • MINDJUMPERS  |  MONDAY, NOVEMBER 22, 2010
    [Social Media] New creatives at Mindjumpers
    The issue in finding the right creatives is actually finding out what skills you need to strengthen the team with – and it’s a creative team with sole focus on social media – so there is not a lot of knowledge “we did that – and that really worked well” around. When it all gets boiled down social media is dialogue and communication, a lot of conceptualization and text, so we also went on the lookout for a talented concept developer and copywriter. With a background in both literature and advertising, Jesper holds a MA in Media Studies from Aarhus University.
  • SMTHREE  |  THURSDAY, NOVEMBER 25, 2010
    [Social Media] Have a happy and social Thanksgiving
    Tags: Uncategorized social media thanksgiving turkey wkrp
  • DANNY BROWN  |  MONDAY, MAY 21, 2012
    [Social Media] Is Seek or Shout the Holy Grail for PR, Bloggers and the Disconnected Media?
    Two shifts have dramatically changed the way media and public relations professionals interact over the past few years: the move away from email in favor of online social channels, and the emergence of versatile, freelance content creators who are as comfortable writing magazine articles as they are blogging for brands. For PR pros, that means media outreach will soon be more likely to take the form of a Twitter conversation with a freelance writer than an email exchange with a full-time reporter. It appeals to social and real-time sensibilities.
  • SOCIALFISH  |  TUESDAY, OCTOBER 2, 2012
    [Social Media] [Exclusive] 5 factors driving the launch strategy of associationsnow.com
     This post was written for SocialFish by Julie Shoop, Vice President and Editor-in-Chief of Associations Now  and Andrew Hanelly, VP of Digital Experience at TMG Custom Media   on the thinking behind the newly launched associationsnow.com. But they also said they had less time to read, needed more frequent updates, spent more hours online and in social media, and wanted content to be available in various formats. As the dust begins to settle from the recently launched (as of this week, 10/1!) Associations Now on the desktop. Associations Now on a tablet.
  • ONLINE COMMUNITY STRATEGIST  |  TUESDAY, FEBRUARY 2, 2010
    [Social Media] Are your most active members suffering from depression?
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Are your most active members suffering from depression? February 2, 2010 in Internet study , social networking | Tags: "online depression" , Psychopathology , social networking Have you ever wondered how some members of your online community (or any community for that matter) can get so overwhelmingly caught up in online drama with people they hardly know?  I know I have. WOW, THAT EXPLAINS A LOT. Serious swagger!
  • TWITIP  |  THURSDAY, APRIL 28, 2011
    [Social Media] 4 Reasons Why Twitter Should Buy TweetDeck
    According to Richard Barley, TweetDeck’s Community Manager whom I interviewed for both the Addicted to Social Media podcast and for Twitip.com , Promoted Tweets “only appear in search columns where the search terms match a keyword that has been purchased.”. Access to Other Services: As more people use more social networks, management of their various accounts on dispersed services is becoming a real problem. Thus, TweetDeck would give Twitter something that no other social network truly has; access into their sites. Is a Feature also a Product? What do you think?
  • TWIST IMAGE  |  FRIDAY, SEPTEMBER 2, 2011
    [Social Media] The Myth Of Reciprocity And The Social Life Of Brands
    The mindset in this instance is to think of your brand as a media entity. There is no doubt that the more people that a brand is following, the more opportunities they are creating to get their message to spread to more and more people (and this includes these individuals and their social graphs). Reciprocity in the social life of online media should mean that if someone connects with you, you should reciprocate and connect back - sight unseen. media. media hacks. online media. online social network. social graph. social life.
  • JACOB MORGAN  |  TUESDAY, MAY 31, 2011
    [Social Media] Writing a Book on Enterprise Collaboration (Enterprise 2.0) With McGraw Hill!
    We have seen quite a few social media books published over the past few months on social media and customer facing social strategy; but in my opinion (and many of my friends and colleagues agree) there is a lack of resources for organizations looking to deploy these social and collaborative tools internally for their employees (commonly referred to as enterprise 2.0); that’s exactly what this book is going to be about. Here we will also cover things such as resistance, governance, and the adaptive social business framework.
  • SPIN SUCKS  |  MONDAY, MAY 14, 2012
    [Social Media] Marketing in the Round is Here!
    For the past several years, both Geoff and I have been working pretty hard (through our respective companies and with our teams) with clients to break down organizational silos, integrate all  of the marketing disciplines, figure out where social media fits into the bigger picture, and measure the results. Last May, I was in New York for BlogWorld and I met Geoff Livingston , for the first time in person, to discuss writing a book together. It was a sunny day and we stopped for bruschetta and wine while we discussed this crazy idea. The stars were all aligned. Virtual Book Launch.
  • TWITIP  |  WEDNESDAY, JANUARY 20, 2010
    [Social Media] 10 Tips to Getting More Retweets
    find that sometimes I am shy of re-tweeting or commenting directly particularly if the person is a ‘hotshot’ either in social media or in the ‘real’ world ! Automated DMs seem very un-social. As a small charity we have analyzed social media and choose Twitter as our favorite medium. 10 Tips to Getting More Retweets 24 Have you been ignoring your followers? Your followers took the time to check out your profile and thought you were cool enough to follow, but how are you treating them in return? Because you’ve been ignoring them.
  • SOCIALNOMICS  |  FRIDAY, APRIL 13, 2012
    [Social Media] Ann Romney on Twitter, Tweets What Most Moms Know
    For those that have not been following the news over the last 24 hours or so involving Republican frontrunner Mitt Romney’s wife, Ann, and Democratic strategist Hilary Rosen, the two have risen to the top of the charts in the social media world all because of motherhood. Even the current First Lady, Michelle Obama, got involved in the social media discussion Thursday, tweeting “Every mother works hard, and every woman deserves to be respected.”. During an appearance on FOX News Thursday, Romney responded that her career choice was to be a mother. respect that.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 2, 2013
    [Social Media] Manufacturers: What are you Trying to Accomplish With Your Content Marketing?
    'So you’re creating content and are using both traditional as well as social media to get the word out. Marketing Tips Social Marketing Traditional Marketing content marketing for manufacturers content marketing metrics contnet marketing metrics for manufacturers heidi cohen The key question is, what are you trying to accomplish? Have you set goals and identified the appropriate target market you want to go after? recent article by Heidi Cohen, 53 Actionable Content Marketing Metrics caught my eye. Her metrics support your content marketing goals. Build your brand.
  • WEB METRICS GURU  |  WEDNESDAY, JULY 20, 2011
    [Social Media] Edelman’s TweetLevel – Updated – Part Deux
    INFLUENCERS :  Tweetlevel now displays Influencers on any subject and ranks them and it seems to do in a way that makes sense - I looked for Influencers for Social Media Analytics as I know the subject and the area, and the results look good, at least, from first glance. Certain phrases such as “socialanalytics&# and “metricsnerds&# might be slang like and important to know about when doing paid and organic search, as well as tracking conversations in Social Media using Listening Platforms.    The shared links give us a way to target the  content shared, itself.
  • CREATIVE RAMBLINGS  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Social Media] Make your Microsoft Outlook safer and slicker
    Make your Microsoft Outlook safer and slicker was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Microsoft Outlook has been around for a while, and has become the standard for many people to communicate with customers, friends and family. For some, it acts as a mini-CRM tool, tracking conversations with customers. For others, it stores their primary calendar and keeps them organized. Whatever you use it for, chances are good that [.] Guest Posts Tips email productivity Microsoft Outlook microsoft outlook tips
  • TWIST IMAGE  |  TUESDAY, JANUARY 3, 2012
    [Social Media] The Year Of More
    More social. Social Media and online social networking has changed the very fabric of business and society. Along with the slew of customer service gaffs we've seen businesses go through in the past five years, this has forced brands to become (somewhat) social. While Social Media has aligned within the marketing and communications departments, we're going to see the social impetus be pushed through the entire DNA of a company. That may not happen this year, but you will see that consumers will be even more social in 2012. android.
  • GEOFF LIVINGSTON  |  MONDAY, FEBRUARY 28, 2011
    [Social Media] The Ethics of Flash Mobs
    “Using whatever communication means available, whether social networking sites, blog comments, Twitter and others to effectively gag another’s ability to express themselves is dishonoring freedom of speech and in my view, not defensible,&# said Andrea Weckerle, founder of the nonprofit Civilination. It is advisable to have a publicly stated social media policy that clearly states the organization’s position on anonymous comments and attacks before an incident. Image by Anorak News. In December of last year, Anonymous hackers teamed to hack U.S. Many are not.
  • TWIST IMAGE  |  TUESDAY, AUGUST 13, 2013
    [Social Media] The Shape-Shifting Reality Of Shopping
    They''re worried about their Web strategy, their mobile strategy, their social media strategy and so on. combined 51% of time on retail sites took place on devices as of February (37% on smartphones, 14% on tablets) compared to 49% on PCs, according to a new study by mobile ad network Millennial Media and comScore. These same retail brands have a loosely focused social media strategy that is rarely connected to their digital commerce and - more often than not - the digital commerce division is rarely connected to the physical stores. millennial media.
  • SPIN SUCKS  |  THURSDAY, NOVEMBER 11, 2010
    [Social Media] Does Blogger Outreach Really Require Engagement?
    Any knowledgeable social media professional you speak to will tell you that it’s important to engage with influencers (bloggers, tweeters, etc.) David Spinks is co-founder of BlogDash , the blogger outreach tool, and GM of Scribnia , a social blog reading community. Guest post by David Spinks , co-founder of BlogDash. Creating highly targeted, personalized pitches is more important than how “engaged” you are with influencers when conducting blogger outreach. before you pitch them. 2)     Is building relationships really a practical and timely blogger outreach strategy?
  • TWIST IMAGE  |  MONDAY, JANUARY 30, 2012
    [Social Media] Blogging Is Dead. Here We Go Again
    500 brands have killed their Blog is more likely connected to a lack of vision and conversion model than the popularity of a Social Media platform. social media. Less and less of the Inc. 500 are Blogging. Blogging is dying. ReadWriteWeb 's post, Blogging Declines Across the Inc. 500 , was bound for linkbait heaven. Who doesn't love dumping on a once popular platform - especially when it looks like it is being abandoned by corporate America and the bigger brands? 500 has found a huge drop in the number of companies maintaining corporate blogs over the past year.
  • SOCIALNOMICS  |  SATURDAY, AUGUST 24, 2013
    [Social Media] Get Social When It Comes to Auto Body Repairs
    Luckily, social media is here to help body shops get the word out about their services and to help customers solve all of their repair needs. Besides, body shops that have an online social presence not only keep current customers informed, they also have an easier time finding new clients. So, with socially savvy auto repair in mind, here are just a few reasons body shops should turn to social media: Posting Deals. And, current customers who are pleased with a repair shop’s work will socially spread the word too. Socially Inspired Forums.
  • KYLE LACY  |  MONDAY, JULY 26, 2010
    [Social Media] Keep Your Friends Close and Your Followers Closer
    Social media is a tool the should be used to help others speak about you. What’s more important:What you say or what others say about you? When it comes to your brand what matters most to you? Are you self promoting and only allowing good comments to be posted? Where do you draw the line? When there’s a negative comment do you delete it? My suggestion is to leave it. Although,  it may not be a good or accurate reflection of you it lets others see that you’re real. We’re not perfect and we can’t make everyone happy. The bad comment won’t ruin you. It’ll give you credibility.
  • JEFF ESPOSITO  |  FRIDAY, SEPTEMBER 23, 2011
    [Social Media] Five for Friday – Mailed in Edition
    While out there I had the pleasure of getting together with some really good friends while also presenting at the Word of Mouth Association’s part of Chicago’s Social Media Week. Most Companies Don’t Measure Social Media Integration Value. Searchmetrics helps bridge the social, SEO gap. This was a fast but good week, and I got back in from Chicago in the wee hours of the morning today. So thanks to Gini Dietrich, Rebecca Denison and Daniel Agee for the good times. Hope your week was just as good. Stop Kidding Yourself, You’re VERY Replaceable.
  • IT'S JOSIP NOT JOSEPH  |  WEDNESDAY, JUNE 30, 2010
    [Social Media] As Life Moves Beyond Web 2.0…
    And to go along with this social media and smart phone craze, everyone has experienced the effects of the economic meltdown, continuing environmental concerns and a slew of other issues. Neither is the online  growth of traditional media. Many of the things we use – the smart phones, pads, Xbox, TVs and laptops to the apps, social media, the web and Xbox Live – not only overlap in functionality but also in purpose and use. The Social Media Revolution is one of the greatest paradigm shifts to occur within modern society. We’re not mind-readers.
  • IT'S JOSIP NOT JOSEPH  |  WEDNESDAY, JUNE 30, 2010
    [Social Media] As Life Moves Beyond Web 2.0…
    And to go along with this social media and smart phone craze, everyone has experienced the effects of the economic meltdown, continuing environmental concerns and a slew of other issues. Neither is the online  growth of traditional media. Many of the things we use – the smart phones, pads, Xbox, TVs and laptops to the apps, social media, the web and Xbox Live – not only overlap in functionality but also in purpose and use. The Social Media Revolution is one of the greatest paradigm shifts to occur within modern society. We’re not mind-readers.
  • SOSHABLE  |  TUESDAY, OCTOBER 22, 2013
    [Social Media] Why Facebook’s New Publishing Tool is a Threat to Twitter
    Facebook is already the highest traffic-sending social media site out there, but those numbers are misleading. They are banking on major media outlets to pay them for more exposure. If they can take dollars from publishers, television, and other media outlets, it could hurt Twitter in their bread and butter business. If they can take over media promotions as well, Twitter might be left with a big chunk of their advertising dollars (as well as their hopes for the future) heading to their nemesis. How to Use Social Media When on Vacation.
  • SOSHABLE  |  SATURDAY, AUGUST 17, 2013
    [Social Media] Is Your Mobile Social Campaign Up to Snuff?
    When you launch a campaign to market anything through social media, a major part of the process is the use of apps. The above are some apps that can help take your social media campaigns to the next level. Why Hotels Should Be Embracing Social Media. Don’t waste those screens: these social TV apps help you tap into the modern viewer. In which a Groupon employee blackmails a restaurant: This… Featured FourSquare Guest Post Local Mobile Social Offbeat business Customer flickr Foursquare groupon marketing Socia Twitter yelp
  • ENGAGING BRAND  |  THURSDAY, MAY 15, 2014
    [Social Media] How to Know You Are Doing The Right Job
    The social media world loves dignity - both in success and in defeat. 'When you close the lid on your computer tonight, there is only one question to ask. Success comes from hard work; hard work on doing something you love towards your goal. Tweet this ). We spend a lot of time wondering what the customer wants, delighting the customer.quite rightly. But the easiest way to do that is to be the most loyal customer of what you do. . Here is a little checklist to ask yourself to see whether you are proud of your work. P = Purpose. R = Rewarding. O = Own. U = Understand. D = Dignity.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 2, 2012
    [Social Media] Are You Using LinkedIn to Drive Blog Traffic?
    From a B-to-B perspective, I believe LinkedIn is probably one of the best and most under-used tools in social media. Chances are if someone likes what I have to say, they will share it with others not only on LinkedIn, but on other social platforms. Marketing Tips Marketing Tools Social Marketing b to b use of linkedin use linkedin to drive blog trafficThink about it. You normally link with people who have similar business interests. Why not let them know your thoughts on subjects using your blog content as one of those sources? Don’t waste an opportunity.
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 9, 2013
    [Social Media] Why Email Volume Won’t Decrease
    About the Jay Baer: Follow @jaybaer Jay Baer is a hype-free social media and content strategist & Click to read more » baer facts Email Marketing Advice chatter email marketing exacttarget social networks yammerThere have been several blog posts and predictions recently ( most notably this one from Ryan Holmes, the CEO of Hootsuite ) prognosticating that email volume will diminish in 2013, as consumers make greater use of collaborative messaging tools like Chatter and Yammer. don’t buy it.
  • ARI HERZOG  |  FRIDAY, MARCH 4, 2011
    [Social Media] Working It
    Ari] seems like he wants to get on in life and he is a city councillor – but he spends time on this social media stuff – almost like he is working on a thesis or something. Rafting photo by Jordan. Answering my call to action earlier this week, David Bennett stung me with his response. I’m not working on a thesis. But I know why David writes that. I’m working to succeed in something that is bigger than me. am working to define my brand and my services succinctly that anyone can understand who I am and what I do. am not working at an organization. Strategy branding
  • BLUE FOCUS MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Social Media] Listen to the Voice of Your Employees #SocBiz #HR #IBM
    The entire book is very well organized and paints a vivid picture of how analytics can be used in todays social businesses, offering a detailed history of the kinds of changes the skillful deployment of big data can bring. At Blue Focus Marketing (@ BlueFocus ), we have had the privilege of enjoying an ongoing conversation with IBM regarding employee development and retention in social business, having featured the brands success story in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The Enterprise Social Pulse Program.
  • GEOFF LIVINGSTON  |  WEDNESDAY, OCTOBER 6, 2010
    [Social Media] Case Study: Plum Village Builds an Online Sangha
    The Unified Buddhist Church, commonly known as the Plum Village International Sangha and personified in Zen Master Thich Nhat Hanh, launched a social media presence approximately one year prior to a 2009 U.S. “The goal was not lofty, but simply to put the voice of Thich Nhat Hanh into the new social media environment,&# said the online architect of the effort, Kenley Neufeld , who is a lay practitioner ordained in the Unified Buddhist Church. The social media efforts were integrated into our email distribution lists and on the traditional web pages.
  • KIKOLANI  |  FRIDAY, NOVEMBER 18, 2011
    [Social Media] Fetching Friday – Resources Mashup & Petting Owls
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The secret is to tap into the power, speed and instant accessibility of social media. Social Media / Social Networking. 10 Reasons Why I Opted-Out of Klout – Reasons why one social media persona decided to leave Klout which links to a post on how to do so yourself if you so choose. The Resources Mashup. Blogging / Writing. It’s probably in these recaps!
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 20, 2010
    [Social Media] Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 2 of 2)
    You have these grandiose ideas of making a super-duper, fire breathing, social media site within 2 weeks. Megan Jasinski. In the first of these two posts , we talked about the marketing marathon. I outlined how to define your business objectives and tap into your Marketing Analytics Coaches before you start the big race. Now start sharing your objectives and plans with your operational partners – in a kick-off meeting of sorts. The more they know about the big picture and what your main goals are, the better they will be in supporting you to meet your marketing goals. Tweet This!
  • SOCIALFISH  |  FRIDAY, SEPTEMBER 20, 2013
    [Social Media] How Does Your Department Support Your Culture?
    You all are partially responsible for Maddie and me writing Humanize–we saw that implementing social media required some shifts in culture if it was going to work. 'Back in July, over on the JamieNotter.com blog, I caught the attention of quite a few Human Resources people by sending an “ open letter” to HR , in which I effectively “broke up” with HR and told them I was going to go ahead and reinvent HR on my own, with or without their help. Let me be clear: I don’t think HR is evil, nor do I think they are incompetent. What about you, IT?
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 5, 2012
    [Social Media] Nice Blogs Finish Last
    Don’t forget to add “author” to your social media bios. Andy Crestodina is the Strategic Director of Orbit Media , a web design company in Chicago, where he does strategy, sales and content marketing. Nice Blogs Finish Last is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Content marketing works and brands everywhere are getting on board, writing, editing and posting fresh content. That’s nice. But for most bloggers, ideas for post come along almost randomly. But was it what the audience needed?
  • GEOFF LIVINGSTON  |  TUESDAY, OCTOBER 16, 2012
    [Social Media] Creative Destruction in Marketing
    Schumpeter’s economic theory of creative destruction means more now as we seek to apply norms and rules to all that is social and the way we interact. Without creativity, we cannot differentiate from the machine of automated digital communications and me, too approaches to search, social and content. It flies in the face of the social media purist’s beliefs about how it should be done, from automation to semi-private blogger gatherings. Image by Lost Star. The movement towards data-driven marketing makes creativity the most important asset they can offer.
  • SPIN SUCKS  |  MONDAY, JANUARY 17, 2011
    [Social Media] The 10 Reasons Integration Is Crucial In 2011
    This past year you got to play with social media tools and figure out which were most applicable to your business. Customer service and HR want a role in what marketing and communications are doing through the social networks so they’ll actively search ways to stay relevant in the ever-changing technology world. So your website will serve as a hub for all your social networks and then push people back out to various posts on the web. It shouldn’t come as any surprise to you that 2011 is the year of integration. Not convinced?  Don’t ignore one for the other.
  • TWIST IMAGE  |  SUNDAY, AUGUST 21, 2011
    [Social Media] Listen To This Before Your Next Meeting
    media hacks. online social network. social media 101. social media marketing. Episode #267 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Several weeks ago, I published a Blog post titled, Your Meetings Suck. The Blog post was based on a conversation I had with Al Pittampalli. Pittampalli is the author of Read This Before Our Next Meeting (published by Seth Godin 's The Domino Project powered by Amazon ). Pittampalli is on a mission to change that. I'm not sure about you, but I couldn't agree more.
  • TWIST IMAGE  |  SUNDAY, JUNE 12, 2011
    [Social Media] The Extinction Of The Marketing Dinosaur Professional Is Imminent
    media hacks. online social network. social media 101. social media marketing. Episode #257 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When will the Marketing Dinosaurs die? When will those who hold the keys to marketing power truly start shifting their ways to not only embrace these new Digital Marketing channels, but to use them to unleash the most power form of Marketing that has ever been created? is a regular on this show (and a close friend). His perspectives are always fresh and direct.
  • WRITTENT BLOG  |  WEDNESDAY, MAY 1, 2013
    [Social Media] 14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
    That’s because the mix of lengths and media creates a better user experience and is more likely to be useful to searchers. Media. Search engines depend more and more on social signals to deliver high-quality results to searchers, and visitors want to see social proof to determine if your blog is worth their time. This means you absolutely must share your blog posts on social media and make it easy for visitors to share. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either. Publish Regularly. Length. meta data.
  • CONVINCE & CONVERT  |  THURSDAY, MARCH 8, 2012
    [Social Media] Social Pros 6 – Instagram Lessons from a Giant B2B Company
    This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann  the head of social media for Maersk Line , the world’s largest container shipping company. Read Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Social Pros Transcript For Your Reading Enjoyment. can’t do social media.” It can be social.
  • ENGAGING BRAND  |  WEDNESDAY, APRIL 23, 2014
    [Social Media] Show 482 - Mike Sansone on Creating Successful Business Models
    'The Engaging Brand podcast  covers  social marketing , business ideas and  brand marketing tips. Remember  as a subscriber you can download 30 Lessons on  Social Leadership Powers  - the new ebook for just 99p using the discount code ilovebob. How social media means entrepreneurs must have a greater focus. The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips. Remember as a subscriber you can download 30 Lessons on Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob. Pod Casts
  • ENGAGING BRAND  |  MONDAY, NOVEMBER 11, 2013
    [Social Media] Why We Must Remember It is a Social Networking 'Platform'
    'With all the social platforms it is easy to be confused, it is easy to think that we can now connect.but we must always remember the social networking sites are merely platforms. Just like with oil exploration you need to research ahead of time to find the right site for your platform, then when you build that social platform that is just the start.you need to then begin the hard work of bringing the riches to the surface. Because social media is free, because it is easy to use.we It is a platform not the end destination. platform for activity.
  • SPIN SUCKS  |  MONDAY, SEPTEMBER 13, 2010
    [Social Media] Content Marketing: Yes, We're All Media Companies. What Now.
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 13 2010 Content Marketing: Yes, We’re All Media Companies. By Daniel Hindin | Email | Print | 1 Comment | Guest post by Joe Pulizzi , CEO of Z Squared Media and author of “ Get Content Get Customers.” What Now? Thank you.
  • SOCIALFISH  |  WEDNESDAY, JANUARY 11, 2012
    [Social Media] The flow, the stream and the firehose: social is at the end of the beginning
    Which is, that the social web is maturing. ” The social revolution and social tools —. “While a lot of the discussion about the rise of blogging talked about social media, the technology involved wasn’t particularly social. However, the emergence of network-based social tools — notably Facebook, Twitter, and thousands of other niche offerings — have led to a dramatic and unprecedented change in information transmission: increasingly, people are getting their news and insight via social networks, channeled through other, known individuals.
  • WAXING UNLYRICAL  |  MONDAY, MARCH 11, 2013
    [Social Media] Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)
    Richard very generously offered to give away a second copy of Share This , the excellent “social media handbook for PR” published by CIPR (it sold so well in Europe that Share This Too will soon be published ). Who got all messed up by switching back to Daylight Savings Time yesterday? Come on, it’s ok to admit it. Last week we were lucky enough to get Richard Bagnall of Gorkana back for a follow-up to his previous appearance on #measurePR. We had quite a few new folk attending the chat, which I always love to see. Here are a few excerpts. Thank you!
  • SIMON MAINWARING  |  THURSDAY, JANUARY 3, 2013
    [Social Media] How you unlock the power of purpose to explode your business in 2013
    For instance, pack a First Aid Kit, education materials, sports equipment or whatever solution to a social issue has personal meaning to you. Not only is this a brilliant idea because it inspires the countless number of people who circle the globe each year to remote place to become architects of social change. And by becoming an integral part of a meaningful and sharable travel memory – each of whom is armed with the web, smart phones and social media to spread word of their efforts – the brand will earn customer goodwill and loyalty on unprecedented levels. It
  • SIMON MAINWARING  |  WEDNESDAY, OCTOBER 13, 2010
    [Social Media] Why brands pit one audience against another and lose both
    There must be something about advertising to guys that makes top brands do strange things. Less than a year of Pepsi was royally and rightly reprimanded for its AMP Cola iPhone app that told men to “AMP up before they score&# , Coca-Cola is making an equally tasteless appeal on behalf of Coke Zero. Their site invites men to date three half-dressed dressed women at a time and get them to do what they desire. Now I’m a guy and I certainly get what part of the male brain they are appealing too, but how does this gel with the same brand that is promoting Open Happiness around the globe. What’s
  • DANNY WHATMOUGH  |  FRIDAY, OCTOBER 29, 2010
    [Social Media] Does the PR industry need better leadership?
    decided to throw my hat into the ring: @ sheldrake with many thinkng PR is fallng behind, wht should the CIPR do to ensure we lead the way/thinking in digital, social & SEO #ciprtv less than a minute ago via HootSuite Danny Whatmough DannyWhatmough. Sally Sykes was a little more hesitant in her response and although she acknowledged that ‘this was our moment’, she fell back into the reputation management debate which I don’t really think encompasses the true might of what digital and social means for the PR industry. Tweet. The responses were mixed. d argue we don’t. Tweet.
  • GET SOCIAL PR  |  SATURDAY, MAY 14, 2011
    [Social Media] PR Strategy: The future ain’t what it used to be
    With social media tools aplenty and the changing behaviors of savvy consumers, companies that want to connect with them must build PR strategy with social and search in mind. Yogi Berra was famous for giving us one-liners that seems a little off, but always apropos. And when we think of public relations campaign strategies in a new digital world, the future [really] ain’t what it used to be. Today, I want to focus on search, specifically the process of backlinking. Just a few short years ago, backlinking wasn’t important. It wasn’t talked about.
  • WRITTENT BLOG  |  FRIDAY, AUGUST 23, 2013
    [Social Media] The Complete Expert Interview Guide to Better Content Marketing
    Talk to your sales reps, customer support personnel, social media team, and others who regularly communicate with your audience to find out what kinds of content they want more of. Follow them on social media and share their content often. Read their blog, follow them on social media, check out a few books at the library if you need to. Ask them to share the interview on their social media accounts, blog, and anywhere else they can. Armed with this ultimate interview guide, you can realize the full potential of the expert interview.
  • KIKOLANI  |  THURSDAY, NOVEMBER 25, 2010
    [Social Media] Fetching Friday – Resources Mashup, Black Friday & Cyber Monday Blogging Sales
    The future of Facebook email and the social inbox – thoughts on a unified messaging system. Cash connections – who invested in social media? look at the past 12 months of Google changes in local, mobile, and social search as well as integrated search results and search speed. Segmenting social traffic in Google Analytics – a guide to learning more about your social media referrers. Social Media / Social Networking. secrets of social media conversion – infographic plus all of the juicy details.
  • DANNY BROWN  |  THURSDAY, MAY 8, 2014
    [Social Media] The Question of Context in Meaningless Data
    Given, that’s a pretty basic overview of what a typical social search/data mine comprises of – but it does show you how the data can be found, filtered and used. Example A – The Social Graph Data. Sending a new search spider out connects her social graph together and uncovers multiple conversations and images around her reminiscing. The Question of Context in Meaningless Data originally appeared on Danny Brown - Award-Winning Social Media Marketing and Influence Marketing Blog - all rights reserved. Big Data – Beyond the Obvious. Is it?
  • VIPER CHILL  |  MONDAY, JUNE 21, 2010
    [Social Media] Getting Mass Traffic from StumbleUpon: A Definitive Guide
    You are here: ViperChill » Social Media » Getting Mass Traffic from StumbleUpon: A Definitive Guide Getting Mass Traffic from StumbleUpon: A Definitive Guide Written by Glen, this post has 83 Comments Many bloggers end up having a love-hate relationship with StumbleUpon. Here are some examples of popular avatars in the social media space: It is up to you whether you want to use an ‘avatar’ style picture like this or a picture of your face. really appreciate this post, because I’m ready to add a new social media outlet to my marketing mix.
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 22, 2014
    [Social Media] Announcing #SocSales Jam 6/10: The Ultimate Social Sales Playbook (LIVE)
    'I am pleased to announce I will be joining 21 of the world’s most influential social sales experts during a one-hour #SocSales Twitter Jam on Tuesday, June 10th, at 2:00 pm ET.  . Experts including Craig Elias , Jeb Blount Jeffrey Gitomer , Jeffrey Shanks , Jill Rowley , Matt Heinz, Vanessa Dimauro and I will share proven social sales plays for achieving maximum reach, results and revenue. Moderated by KiteDesk CRO Sean Burke, we’ll address questions such as: What are real examples of situations where social selling produced results? Register today at bit.ly/SocSalesJam.
  • SOSHABLE  |  WEDNESDAY, OCTOBER 24, 2012
    [Social Media] What is Google Engage?
    Read more Social Media News on The Soshable Blog. Google Search Engines Social Content Websites google adwords google engage help for agencies search engine marketingThere is a new addition to the Google Ads family, known as Google Engage. membership offered to businesses that reside in the U.S. and Canada that enables your company to grow via the help of an AdWords consultant. If you are eligible ( check all eligibility here ) than you will receive the ability to gain access to phone support, webinars and online training sessions. Sounds like a good plan!
  • KIKOLANI  |  THURSDAY, MARCH 24, 2011
    [Social Media] Fetching Friday – Resources Mashup & Red Pandas
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. 17 ways to grow your blog from top bloggers – best blogging tips from the finalists of the Top 10 Social Media Blogs contest. Social Media / Social Networking. How to remove your name and profile picture from Facebook’s Social Ads – the privacy setting you need to make if you don’t want to show up in Facebook ads. The Resources Mashup. Red Pandas. Enjoy!
  • GEOFF LIVINGSTON  |  MONDAY, NOVEMBER 11, 2013
    [Social Media] Robert Scoble on Data, Algorithms and the Future of Marketing
    The two teamed on similar book in the early social media days called Naked Conversations that accurately predicted the forthcoming impact on business. You’ll find an insightful interview on marketing, media and society as a whole. So were social data, big data, and wearables. RS: When we wrote Naked Conversations eight years ago we predicted a world where marketers would have to be on social media otherwise they would limit their career opportunities. The best marketers are on social media and/or run teams that do it. learning.
  • WHAT SPINKS THINKS  |  THURSDAY, AUGUST 6, 2009
    [Social Media] These views are my own…
    The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals These views are my own… Employees = Kids …and do not represent that of my employer. Photo cred: Marc DiVall Share this: Facebook StumbleUpon Digg This entry was posted on Thursday, August 6th, 2009 at 9:56 am and is filed under Business , Professional Issues , Social Media. The problem, I think, happens when an employee is tweeting/blogging/communicating great things, gaining a large following, and becoming a social media rockstar. Read this. honest.
  • ARI HERZOG  |  WEDNESDAY, DECEMBER 1, 2010
    [Social Media] 1 Word to Describe 2010 and 2011
    Looking back at social media tips I’ve shared on this blog… I pondered if blogging should be scheduled , I dissected Britney Spears on Twitter , I elaborated why your quest to gain Facebook fans is silly , I decided I would openly network on Facebook , I explained why I left Foursquare , I shared how to reduce your email inbox , and I questioned how to define social media. Explain why you’re choosing that word. Now, imagine it’s one year from today, what would you like the word to be that captures 2011 for you? My word for 2010 is discovery.
  • GEOFF LIVINGSTON  |  TUESDAY, NOVEMBER 8, 2011
    [Social Media] Give to the Max
    Today, 1300 Washington area nonprofits will be fundraising, and experimenting with social media tools in a collective training exercise and contest. You will see a wide variety of creative tactics and approaches to winning, all using social media tools. The event is part of Digital Capital Week or DCWEEK , the current festival bringing together the region’s designers, developers, entrepreneurs, technologists and social innovators. After five months of planning and hard work, Give to the Max Day is here. More than $ 140,000 in awards are available.
  • NOWSOURCING  |  THURSDAY, JULY 19, 2012
    [Social Media] This Week in Infographics: Marketing and Money
    First we take a look at how credit cards have gone social. So of course, social media became a new place for them market to a younger demographic. 1 – Credit Cards Go Social. This week we have quite a few info graphics for you. With the passage of the CARD act, credit card companies needed to find a new way to reach college students since they could no longer pitch on campus. Next up is mobile search trends. We take a look at the behavior of mobile search users as well as some of the top searches. What are people searching for the most on their mobile phones?
  • CONVERSTATIONS  |  FRIDAY, SEPTEMBER 26, 2014
    [Social Media] The Most Useful Promotional Products in a B2B Environment
    Telephone, Email, Social Media, Website, SEO, Marketing Campaigns and Advertising, phew that is a long list. 'Guest Post by Lisa Worland 83 per cent of business people use free branded pens at work. When you think about business communications what do you think about? But if you find yourself looking to create a feel good factor with your business audience, then look no further than promotional merchandise. It probably won’t surprise you to know that desk accessories account for the largest usage of promotional gifts. per cent had calendars and sticky notes whilst 50.6
  • GAURAVONOMICS  |  THURSDAY, AUGUST 12, 2010
    [Social Media] Announcing the 2010 World Summit Youth Awards Winners.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Audience Matters Story on Women and Social Networking in India Guardian Activate Summit 2010 Highlights: My Talk on the Crisis of Caring » Announcing the 2010 World Summit Youth Awards Winners Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Interview me for a media story, or invite me to speak at a conference. Lets talk.
  • CREATIVE RAMBLINGS  |  TUESDAY, OCTOBER 29, 2013
    [Social Media] Guest post: 5 tools to make life easier for busy bloggers
    For the rest of us, here are five tools that can help you save time with your blogging (and social media management, posting, analyses and everything else blogging entails). You need to research information, upload images and manage a handful of social media accounts. 'The following is a guest post by Elizabeth Phillips. Her bio is at the end of the article. While the life of a blogger may seem glam to the average reader, the truth is that blogging makes a busy life that much busier. For those few bloggers who do get to sip coffee all day, I envy you.
  • DIVA MARKETING BLOG  |  SUNDAY, MARCH 23, 2014
    [Social Media] Interview with Cory Edwards: Creating Social Business Structures
    Recently Adobe reached out and asked if I would be part of a 4-member Insider group, along with  Travis Wright , Elizabeth Osmeloski , Michele Kiss , that would help socialize their digital marketing conference next week. Adobe also offered introductions to speakers and attendees who are doing innovative work in digital/social. Part One of a series of interviews with Adobe Digital and Social Media Summit Speakers & Attendees. First About Cory Edwards  - Corey is head of Adobe’s Social Business Center of Excellence. Adobe Summit. Sounded like fun. First up.
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 23, 2011
    [Social Media] Being More Productive Every Day
    There are a lot of things to consider: Productivity, time management, keeping up on blogs and social media, growing a business while starting a new business, sending gifts before birthdays instead of after, remembering to eat during the day, washing your hair more than twice a week, exercising, getting more than six hours of sleep a night, mentoring a team, managing clients, getting Sarah her guest post on time instead of a week late, and more. Set a time to check the social networks. blogged on day three, which was at the beginning of the month. This is what I had to say.
  • GEOFF LIVINGSTON  |  MONDAY, NOVEMBER 12, 2012
    [Social Media] Marketing, Jacking and Mining Memes
    What this basically assumes is that you have enough social listening power to harness the chatter in your community(its) of choice. Larger enterprise like Dell already do this with their social media command center. The Huffington Post does the same, assigning stories to reporters on topics that bubble up in social communities. Image by MeMe. One bubbling trend in online marketing is meme marketing. Heck, there’s even a Pinterest board dedicated to the topic. Memes are ideas, behaviors or styles that spreads from person to person within a culture. Meme Mining.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, FEBRUARY 20, 2012
    [Social Media] Chasing Engagement With Ads Is A Waste
    As all this social stuff continues to accelerate in both adoption and advancement one would think that advertisers ought to examine their thinking. Every major and local brand is rushing into social media, Facebook Fan Pages and every social tool available. Would you spend $12.4 Billion a year on ads that no one sees? advertisers spend nearly $40 billion a year for online advertisements, but 31% of their ads are never seen. That means $12.4 billion will be wasted on U.S. online ads this year. That sounds ominous for the health of Web content. How about you?
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, DECEMBER 22, 2011
    [Social Media] The Wrong Social Predictions
    As the end of the year approaches predictions about next year’s key social technology trends arrive from the pundits. It as if the “mirror on the wall” reflecting the past developments turns into “fortune telling of future developments” There are a lot of fortune tellers with different perspectives to justify their predictions and the media, both old and new, elevate these predictions and the masses stand in awe of the predictions and those that predict. Dion Hinchcliffe  just posted his 12 social business predictions for 2012.
  • THE RELATIONSHIP ECONOMY  |  SUNDAY, DECEMBER 12, 2010
    [Social Media] Wasting Social Productivity
    While all things social are being touted as innovative ways to “produce things&# the reality is that all things social are currently non-productive. You might say that social is much more productive than traditional advertising and marketing methods. Does the increase in hiring people with knowledge about all things social represent more production? So we must begin to ask how can we use all things social to improve productivity gains? We wonder why much of the on-line dialog about social media is about ROI. Send article as PDF.
  • THE RELATIONSHIP ECONOMY  |  SATURDAY, JUNE 19, 2010
    [Social Media] Feeling the Cluster Funk?
    While occasional cleansing, in a Schumpeterian sense, is good for industries, the extreme volatility takes a horrendous toll on that invisible turbine of the economic engine – social fabric. About Dan: Dan Robles is the Director of The Ingenesist Project, a private think tank in Seattle that predicts and specifies elements of the next economic paradigm as built on a platform of social media. Series Navigation «Crowdsourcing The New Exploitation Nielsen & McKinsey: Another Social Shift?» Uhmmm…sorry to break the news, it ain’t gunna happen.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, AUGUST 9, 2010
    [Social Media] Social Strategy Comes After Philosophy!
    It is obvious that organizations now focusing on “social strategies&# have indeed got the “cart before the horse&#. According to a recent survey by the Internet Advertising Bureau, only a fifth of marketers in well know organizations  view social media as a core element of their marketing strategy. One reason quoted by the report is the difficulty of demonstrating return on investment, but yet everyday we’re seeing a proliferation of opinions about “social strategies&# as the core for effectively using all things social. Are you ready?
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 26, 2012
    [Social Media] The Power of Information
    Make sure to download his popular, 230-page FREE eBook—“ Inbound and Content Marketing Made Easy” The Power of Information is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. They say we’re in the Information Age, and from the looks of it, they’re right. We live in a time of immediate answers. If you have a question, you get it, right then and there.?? And if you don’t get it, you keep looking, because that’s what you (and the rest of us) have now been trained to do. We’ve got to be real.
  • ENGAGING BRAND  |  SATURDAY, JANUARY 16, 2010
    [Social Media] Show 280 - The Challenges of B2B Marketing
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « 6 Reasons NOT to do social media | Main | 10 Questions to Develop Your Brand » Show 280 - The Challenges of B2B Marketing Show 280 of The Engaging Brand leadership and marketing podcast  is ready just for you. Kathy Garolsky on Social media can be your brand trigger! Show 302 - How Imitation Compliments Innovation Social media can be your brand trigger! Try GoToMeeting FREE for 30 days. Is B2B marketing easier?
  • JEFF ESPOSITO  |  FRIDAY, SEPTEMBER 28, 2012
    [Social Media] Tacky Tweet, Cookies and do you need a check-up?
    Is it time for a social media check-up? Sure social media programs have been set up and are rolling along – question is, are they just there to get by? Happy Friday everyone! can say that no matter how much I love the NFL, I am still not sure I really like Thursday Night Football. Sure it is great for Thanksgiving, but every week? Not so much. How was your week? m looking forward to the weekend filled with family visits, brewing beer and clearing out some clutter via a yard sale. How about you? Habits of Extraordinary Bosses – quick, but good read here. slicksnacker.
  • SIMON MAINWARING  |  FRIDAY, JULY 5, 2013
    [Social Media] Speaker Shout Out: Coca-Cola, UN Foundation, and charity: water at the 2013 We First Seminar
    'Early-bird registration for the 2013 We First Social Branding Seminar ends today and we promise that our second annual Seminar will be unlike any other conference you’ve attended. The 2013 Seminar is designed to help business leaders tell the story of the good work they’re doing in ways that build their company’s reputation, bottom line, and social impact. We’re His team won two consecutive honors by PRNews as “Public Affairs Team of the Year” in 2012 and 2013, and he blogs at  GlobalExtrovert.com  about fatherhood, public relations and social media.
  • SOCIALNOMICS  |  WEDNESDAY, FEBRUARY 15, 2012
    [Social Media] The Power of foursquare: Best Practices from Carmine Gallo, author of The Power of foursquare
    Our friends, followers and customers learned the importance of incorporating foursquare, the fastest growing location-based service, into their social media marketing efforts. recalled the excitement about the vast opportunities related to location-based networks like foursquare when Mike Schneider discussed key takeaways from his book Location-Based Marketing for Dummies at our Awareness Social Media Business Summit. Social Media Marketing Best Practices and Social Media Marketing Mavens pages, and in our LinkedIn Social Media Marketing Mavens Group.
  • SCOTT GOULD  |  FRIDAY, JULY 9, 2010
    [Social Media] The Value of a Value Approach
    First of all , I received a much appreciated link from Like Minds Alum Joanne Jacobs writing about the trough of disillusionment for social media strategies. You all know that I am sold out on having a value-based approach to, well, just about everything. value based approach is about giving more of you to people and developing deeper relationships, rather than having your thumbs in 101 pies. By not giving lots of little, but less of more , you can build relationships that have a great yield – in pretty much whatever you do. Your Leading Thoughts.
  • DANNY BROWN  |  FRIDAY, JANUARY 21, 2011
    [Social Media] What I’d Like to See From Location Based Marketing Services
    Why not tie it into other social media platforms you use? Location based (or geo-located) marketing is getting a huge amount of buzz at the minute, as  Twitter apps connect location tweets to its service,  Foursquare is credited with Domino’s Pizza’s UK success and  smartphone users get ready for augmented reality to guide their leisure time. And then there’s Facebook’s continued assault on world domination with its new Places app. All good stuff. And yet…. And there are some great opportunities to set yourself apart. Cross-Platform Marketing. Mayorship Shmayorship.
  • DANNY BROWN  |  MONDAY, JANUARY 17, 2011
    [Social Media] Why a Blog Disclaimer Is Just as Important as a Disclosure Message
    My belief – and something we instill into any clients that have a blogger or social media outreach program in place – is that you need to offer full disclosure whenever necessary. Yet just as important as disclosure – and, perhaps even more so, depending on the circumstances – is the topic of disclaimers, and when you need to have that on your blog (or other social interactions). What You Advise Isn’t Always What You Know. good example of the need for a disclaimer is over at a post by Julien Smith, entitled How to Lose 20+ lbs in January 2011.
  • KIKOLANI  |  WEDNESDAY, JUNE 15, 2011
    [Social Media] Why Bloggers Need a Personal Landing Page
    Everyone is using various social media services to connect and share, and there’s also people that run different blogs for various topics. What do you think, is a personal landing page a tool you want to integrate into your social media strategy? This is a guest post by Per Schmitz. As a blogger you’ve got an ultimate goal: stand out of the crowd of fellow bloggers and -writers and get your words read by a large ammount of enthusiastic, engaged readers. Setting yourself apart through effective personal branding might be far more important than you think.
  • SOCIAL WAYNE  |  SUNDAY, AUGUST 8, 2010
    [Social Media] Does a Whole Foods outdoor Foursquare blackboard ad equal instant check-in success?
    Is the idea of the ad ground breaking or new or the next level of “social media marketing” or location-based marketing? few use window clings and table tents and others have let customers know via email and social media marketing. Photo by: dpstyles™. Foursquare co-founder Dennis Crowley @Dens posted a photo to his flickr stream of a Whole Foods location with a Foursquare blackboard outdoor ad/sign. The ad reads “Every 5th check-in receive a small scoop of house-made gelato from out gelato bar. No, but it is smart. But what about the once a week Whole Foods customer?
  • JEFF KORHAN  |  MONDAY, AUGUST 23, 2010
    [Social Media] Social Connectivity is a Human Need - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « The Bright Side of Losing Social Media Privacy | Main | Seductive Social Media » August 23, 2010 Social Connectivity is a Human Need A recent study indicates that college students who are active Facebook users are more likely to make new friends, get involved, and therefore, go the distance and ultimately graduate - in other words, succeed. Social media has made all of that an actionable reality.
  • BLOGGER XPERTISE  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Social Media] Hangout on Air: Blogging for Your Business : Blogger Xpertise
    Social media. This was our first Hangout on Air and discussed the topic of blogging for your business, using Blogger as the platform for a social media strategy based on establishing your expertise, bringing fresh content to your audience(s), and even providing incredible search engine rankings as a result. 4) Use social media to draw traffic. If youre a brick-and-mortar store, building that social media presence can help you tap in to new audiences and potentially bring in new customers. Blogger Xpertise. About Us. Portfolio Pieces.
  • BILL HARTZER  |  FRIDAY, SEPTEMBER 24, 2010
    [Social Media] Search Engine Optimization: Why Your Web Content Strategy Must Involve Promotion
    He also goes on to explain that “Low-quality articles don’t get any traction through social media&#. You can rely on your own social networking, assuming that you have already taken the time to build up thousands of “friends&# and “followers&#. Nowadays, your web content strategy needs to include setting up and maintaining a presence on the social media web sites as well as adding content to your web site, including articles and videos. Product reviews can also be a wonderful addition to your overall web content strategy. Digg this!
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 24, 2012
    [Social Media] 5 Content Marketing Assets You Forgot You Had
    Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Social Media Examiner’s Social Media Marketing Industry Report is an excellent example. As always, harness this creative energy with social media policies and incentives that educate and empower your employees while protecting your brand. It’s usually a look of pure terror. That’s where that look of terror comes in. Stats Are Sexy. Employees.
  • SOCIAL WAYNE  |  FRIDAY, OCTOBER 25, 2013
    [Social Media] The Future of Tech, Design, Culinary and Travel NY Event Recap – #TravelBrilliantly
    Tuesday night I attended online and offline social media mashup event hosted by Marriott hotels and Newsone. The event featured a panel with Q&A along with a digital atmosphere and integration that you expect to see at a large social media conference. As for the high tech setup, Marriott made sure to encourage everyone to participate in the conversion online and offline via social media outlets with large screen content feeds that showed instagram photos and tweets with the #TravelBrilliantly hashtag. All opinions are 100% mine. and Owner of D.C’s
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 11, 2012
    [Social Media] Are You Using LinkedIn to Build Your Business?
    ” Jeff Korhan wrote a great post recently in social media examiner that outlines and shows examples of 10 LinkedIn Tips for Building Your Business.  Marketing Tips Marketing Tools Social Marketing Jeff Korhan linkedin tips for building your business with linkedin use linkedin for networkingFor those of you who read me on a regular basis, you know I’m high on LinkedIn and what it can do to help you grow your business contact list. With over 161 million business members, there are certainly opportunities there if you know where and how to look.
  • KIKOLANI  |  THURSDAY, FEBRUARY 24, 2011
    [Social Media] Fetching Friday – Resources Mashup & Blog Headlines
    ­­This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, online business, SEO, and social media on kikolani.com. Social Media / Social Networking. annoying social media personality disorders – the same kinds of people you don’t like in real life are online too. Brilliant bloggers talk about Klout – a roundup of great articles about social influence and Klout. The Resources Mashup. Blogging / Writing. Too busy to blog? Online Business / Personal Branding. Try this tip!
  • GEOFF LIVINGSTON  |  SUNDAY, MAY 15, 2011
    [Social Media] The Unwritten Rule on Talking About Clients
    Burson’s statement doesn’t cut the mustard for owning the issue, and seems to slough off responsibility on Facebook and the media for smeering Google. In recent years, social media has changed that with some personalities flashing their client rosters in updates and blog posts like Foursquare badges. These practitioners know that while a social media personality may make a splash for a client, they need capacity internally for social media to have authenticity, and build long term relationships with a community. Image by Hamed Saber.
  • ALMOST SAVVY  |  MONDAY, OCTOBER 4, 2010
    [Social Media] Free LinkedIn Session Tuesday! (My birthday gift to you)
    You are also invited to connect with others interested in social media on the friendly folks on the AlmostSavvy page on Facebook where we share news and tips. Are you ready to get more out of LinkedIn? You do know that it’s the most powerful online tool for your career, right? Whether you’re currently looking for a new job or not, having a polished presence on LinkedIn is not optional. Wondering why? Join me on Tuesday at 2:00 pm (Pacific Time) to find out. Do you have a LinkedIn account set up, but aren’t sure if your profile is set-up correctly?
  • TWIST IMAGE  |  SUNDAY, JANUARY 8, 2012
    [Social Media] Spin Sucks With Gini Dietrich
    For the most part it has to do with the fact that they are either not focused or there is no relationship between the PR professional and the media outlet. media hacks. online social network. social media 101. social media marketing. Episode #287 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Why do most PR pitches suck? They very fabric of what it means to be a communications professional is changing, adapting and morphing. Leading this charge/change is Gini Dietrich. Enjoy the conversation.
  • SPIN SUCKS  |  THURSDAY, JULY 12, 2012
    [Social Media] How to Choose a Social CRM to Manage Data
    Here are just a few that have emerged as leaders in enabling social CRM. Salesforce : Probably the biggest social CRM platform out there, Salesforce enables businesses to develop in-depth profiles of its customers, collaborate internally over a private social media network called Chatter, deliver customer service, find and track leads, and publish fresh content. Shoutlet : Shoutlet is great for monitoring social feedback through keyword alerts, as well as streamlining the internal workflow and creating social profiles. Choosing a Social CRM.
  • JACOB MORGAN  |  MONDAY, MAY 31, 2010
    [Social Media] What is Advocacy?
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What is Advocacy? Last week at the social CRM summit in Georgia those in attendance were tasked with an interesting exercise around understanding advocacy.  TAGS: advocacy , defining advocacy , loyalty , scrm , Social CRM , understanding advocacy , understanding loyalty , what is advocacy This entry was posted on Monday, May 31st, 2010 at 3:34 pm and is filed under Social CRM. Social CRM, and Social Media strategies.
  • SOCIAL WAYNE  |  MONDAY, FEBRUARY 14, 2011
    [Social Media] Day 14: People of color impacting the social web – L. Danielle Baldwin #28DaysofDiversity
    Also note that 28 Days of Diversity is not a popularity contest or an influencer list but a list of thought leaders in the social web sector, including entrepreneurs, bloggers, conference organizers, IT professionals and friends not ranked in any particular order who I have either met in person or followed online. Danielle Baldwin is a graphic designer, code-crazy developer and social media Maven who works with small businesses, non-profits and individuals to create a well developed social media presence online. As we all know, February is Black History Month.
  • GEOFF LIVINGSTON  |  FRIDAY, DECEMBER 21, 2012
    [Social Media] Any of Us Can Fall
    None of us are as perfect as we seem online or in our business meetings or at social affairs. If you’d like to fight homelessness with social media, please consider a donation to my friend Mark Horvath’s charity Invisible People. Image by Gezze Bro. Last summer I shared on Facebook that I had seen a former mentor outside of Starbucks in what appeared to be a state of homelessness. Susan Kuhn asked me to blog about it. waited to publish the psot until I felt comfortable enough to discuss some matters, and so here we are. Far from it. Any of us can fall. Reality
  • DIRECT MARKETING OBSERVATIONS  |  FRIDAY, SEPTEMBER 30, 2011
    [Social Media] Moving without the ball: On Basketball and Digital marketing
    In digital marketing, social media marketing and any type of integrated marketing communications plan, we can create a strategy, design the tactics to use for that strategy and then we can implement. Then In the game of basketball there’s something that really can separate the good players from the average players. A lot of  players do not do it and yet they would be better served and more successful if they did do it. It’s fundamental to the game and yet a lot of coaches do not coach it or preach it. I’m I’m not going to tell you what it is yet.
  • NET-SAVVY EXECUTIVE  |  WEDNESDAY, JANUARY 15, 2014
    [Social Media] Updating the Highlights Reel
    History of social media The updated list goes all the way back to 2006, when I first sketched out the role of the social media manager. Social media analysis From "listening" to the latest emerging tech for analytics, I''ve been watching and writing about SMA for years. 2008 post on the building blocks of social media analysis set the stage for later lists of companies offering the various pieces. still like the three buckets of social media data framework as a way of sorting out the many tools in the market, too. Onward.
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