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  • DANNY BROWN  |  MONDAY, FEBRUARY 10, 2014
    [Social Media] Why It’s Important to Support Independent Book Publishers
    This helped separate it from 101-type social media or marketing books, which (I believe) resulted in the critical praise it’s received. Why It’s Important to Support Independent Book Publishers originally appeared on Danny Brown - Social Media | Marketing | Influence under a Creative Commons license. Related Stories Turning Prospects Into Customers and 24 Other Tips to Grow Your Business The Story of MyWay, YourWay, and BestWay Beautiful Content Curation with TwineSocial Social Hub. Channels, Conversations and Competition. Here’s why.
  • ALMOST SAVVY  |  WEDNESDAY, OCTOBER 28, 2009
    [Social Media] Guess Who's An Official Blogger for LeWeb 09!
    Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Guess Who’s An Official Blogger for LeWeb 09! Posted by Irene Koehler in Blogging , Social Media on October 28, 2009 | one response Me? Really? look to someone right behind you? What is LeWeb? Right.
  • TWIST IMAGE  |  SUNDAY, DECEMBER 25, 2011
    [Social Media] How To Be A Marketing And Sales Lion
    media hacks. online social network. social media 101. social media marketing. Episode #285 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Are you ready for some tough love? often find that that brands have millions of questions about sales and marketing, but most of them are thinly veiled complaints about how they don't have the time or budget to make a lot of the strategies and tactics come to life. " kind of motion. Enjoy the conversation. advertising. bite size edits. blogging. blue sky factory.
  • MINDJUMPERS  |  THURSDAY, AUGUST 19, 2010
    [Social Media] Facebook Introduces Location Service: Places
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « For Companies: 10 Questions to ask yourself before entering social media Facebook Goes Live with New Video Channel » Facebook Introduces Location Service: Places Posted by Anne Herngaard Aug 19th, 2010 Tweet Geolocation has been buzzing for some time now – especially with the location based services Foursquare and Gowalla. But for many Facebook users, I guess this will really add something new to the social experience. But no one really knows how long it will take. How does Places work?
  • SOCIALNOMICS  |  THURSDAY, JULY 2, 2015
    [Social Media] 5 Ways to Build a Brand
    Lock down your privacy: This is particularly true on social media sites. However, the best approach is to not post anything on social media you wouldn’t want the world to see. Building a brand, and maintaining it, starts the moment you go online. There are business brands and professional brands, and these two realms often overlap. Your reputation and brand are really all you have—it’s your first impression, so make it count. Fortunately, you’re largely in charge of your brand since most of it is built online. It’s something we can all do on a daily basis.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Social Media] Using Big Data To Target The Right Consumers With The Right Offers
    If not, you could be missing a golden opportunity to improve hotel, call center, direct mail, social and mobile experiences. CRM practices were born and bred in the offline world, but today marrying offline, online and mobile consumer data through new technologies can help you achieve better CRM and multichannel marketing outcomes: more precise targeting, personalization and consumer connections across all media channels, and delivered at the time most appropriate to increasing conversion—a very important factor in online marketing. Love Your Loyalty Programs. Sync Your Channels.
  • JASON YORMARK  |  WEDNESDAY, JULY 22, 2009
    [Social Media] Community Bootstrapping: Tools & Strategies To Build A Community.
    Step 1: Hit The Big Three (Facebook, Twitter, LinkedIn) It’s no secret that social networking is all the rage, so it doesn’t take a genius to point out that you need to start there. By far, Facebook , Twitter and Linked In are where I think most businesses should start their community building. I’m sure many digital marketers will tell you that there are hundreds of 2nd tier social networks that exist that you should consider, but the fact is, this post is about people or businesses on a budget, and while using these networks don’t cost money, they do cost time. Socialgo –
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 7, 2010
    [Social Media] Ignore Foursquare at Your Peril - An Analysis of Potential.
    There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? link].
  • CONVINCE & CONVERT  |  THURSDAY, NOVEMBER 15, 2012
    [Social Media] 5 Lessons to Make an Effective Animated Demo
    But, TweetReach also suffers from a malady shared by most social media management and analytics software companies, which is that the. Software from TweetReach offers a compelling value proposition: allowing users to figure out precisely how many potential impressions a tweet, brand name, or hashtag has accumulated on Twitter recently. They’ll even show you which Twitter users are spreading a particular message the most. Note: they now have similar data for Tumblr, which is very handy).
  • DIVA MARKETING BLOG  |  THURSDAY, JULY 3, 2014
    [Social Media] 7 Tips To Rockin' Facebook Engagement A La Frank Somerville
    During my time heading social media at Cox Media Group I had the pleasure of working with some great folks. There was a special journalist, from California Bay Area KTVU , that was an inspiration when it came to understanding the importance of social media, how to build community and the critical nature of engagement. As anyone who has built out a social network page can tell you this is no small feat. Frank''s 7 Tips To Succeed In Social Media. 1. Any brand, media or not, can benefit from Frank''s insights. especially on Facebook.
  • CONVINCE & CONVERT  |  THURSDAY, DECEMBER 26, 2013
    [Social Media] Is Twitter Crossing the Line Between Useful and Creepy
    Maybe it’s a sign of the social media times, where we know people by their avatar more so than their street address of phone number. For marketing professionals and those who willingly allow social media to envelop them like a dense fog (guilty), Nearby is a real advance. For “real” people, however, it’s the manifestation of everything they fear about social. . Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Location Always.
  • CONVINCE & CONVERT  |  SUNDAY, MARCH 10, 2013
    [Social Media] 4 Ways the Twitter You Know is Changing Forever
    An exclusive partnership with Nielsen , buttressed by its recent acquisition of social TV data firm BlueFin means Twitter itself will provide data that analyzes tweets and provides ratings for the social impact of television shows. This is going to dramatically increase costs for brands using Twitter as a major part of their social marketing program, as paying Twitter to increase distribution will join paying Facebook to increase distribution as teeth-gritting must-dos. 4. Jay is the founder of [link] and host of the Social Pros podcast. Twitter as a Ratings Service.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 21, 2010
    [Social Media] What's Your Company Value Proposition?
    How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? Reach Tradesmen Using a Social Media Map STAFDA Convention-Phoenix Category Cloud Marketing Tips Marketing Tools Marketing Trends Social Marketing Traditional Marketing Twitter Uncategorized Theme Contempt by Vault9. Sometimes we get caught up in selling product and making quotas and we lose site of what we’re really selling.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, MARCH 20, 2012
    [Social Media] PPC For Small Business – Are You Attracting The Wrong Traffic?
    Banners are not big converters, social media can be time consuming, and paid search expensive. Small business owners often feel a little overwhelmed when it comes to advertising online. When a small business owner does run an advertising campaign, the most common complaint we hear is that their campaign was a complete flop.  What makes matters worse is that many of these businesses do see a remarkable increase in traffic to their websites, they just don’t see the same sort of increase in sales. The problem is obvious – these sites are attracting the wrong traffic.
  • CONVINCE & CONVERT  |  THURSDAY, MARCH 8, 2012
    [Social Media] Social Pros 6 – Instagram Lessons from a Giant B2B Company
    This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann  the head of social media for Maersk Line , the world’s largest container shipping company. Read Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Social Pros Transcript For Your Reading Enjoyment. make ball bearings. I’m B-to-B. I can’t do social media.”
  • GAURAVONOMICS  |  THURSDAY, MAY 5, 2011
    [Social Media] Master List of Ideation, Innovation and Collaboration Communities Created by Brands
    If you liked this post, consider inviting me to speak at a conference or workshop , or asking MSLGROUP to create a social media strategy for your brand. TBWA’s Social Activism 2.0 Report Explores the Intersection of Purpose and Participation Participation and Purpose Are the Fifth and Sixth Ps of Marketing Marketers as Movement-Makers How is the Social Web Disrupting the Agency Ecosystem (in India and China)? I am doing research on public ideation, innovation and collaboration communities created by brands. Here are some good examples I have found so far.
  • PROBLOGGER  |  TUESDAY, FEBRUARY 17, 2015
    [Social Media] How to Create Your Guest Blogging Strategy [with a 5 step template]
    Jeff Bullas was ranked #11 on Forbes list of “Social Media Power Influencers” and he accepted my post called 6 Critical Types of Social Media You Must Plan For. This post helped us hit a record month in website traffic. > Landing page visits skyrocketed. I had a call to action in the article and linked to our Negative Comments Response Template (for Social Media) landing page. Visits to this page skyrocketed and so too did email opt-ins. > 4000+ Social Shares. It caught the attention of Fairfax Media. Of course I agreed!  .
  • KYLE LACY  |  TUESDAY, JANUARY 24, 2012
    [Social Media] If You Feel Comfortable You Are Dead
    Whether social media or mobile, the consumer is moving faster than we could ever imagine. Last night, I was reading a blog by Christopher Stuzman of Forrester called The Five Habits of Adaptive Marketers. Great post. You should definitely check it out. In the blog Chris discusses the different steps marketers need to take in order to survive the fast changing climate of marketing (both digital and traditional). ” He continues to say that most marketers are living the “all pain and no gain” world of digital marketing. ” We know and then we don’t. It’s
  • GET SOCIAL PR  |  MONDAY, SEPTEMBER 30, 2013
    [Social Media] Why Use SoCXO to Feed Your Community
    The immediate problem of that is wading through mounts of content to find gems your social media audience will like, which takes time — a lot of time. For example, I am interested in social media marketing, so I program SoCXO to send me content related to that topic. Additionally, it exposes me to new perspectives and broadens my understanding of marketing, social media, and online communication. Making yourself relevant to people is being what they are interested in, and a good way to that is through sharing helpful content. Of course not.
  • PROBLOGGER  |  TUESDAY, APRIL 28, 2015
    [Social Media] 7 Digital Marketing Skills Every Professional Needs
    Social Media Savvy  . The only person who can acceptably say things like, “Oh, I just don’t get social media” is your grandmother…and even she’s probably posting funny pictures on Facebook. Social media know-how may have once been a bonus, but it decidedly necessary by now. In the digital marketing field, it’s essential to keep up with trending topics, modifications to the Google search algorithm and new social media policies, just to mention a few things. This is a guest contribution from Brian Burt. Whatever you are, be a good one.”.
  • TWITIP  |  WEDNESDAY, DECEMBER 23, 2009
    [Social Media] How to Use Twitter for a Product Launch
    As social media networks, particularly Twitter, become adopted by the mainstream media and corporate marketing firms, we’re seeing an evolution in the way that products are launched. The difference between marketing methods of old and social media marketing is that customers have a say. The success of a social media campaign is dependent not upon how much money is spent, but upon the people being marketed to. If the message works and they like the product, the masses will Tweet it to the rest of the masses. Now that’s power. Cheers.
  • SOCIALFISH  |  TUESDAY, NOVEMBER 13, 2012
    [Social Media] On Transparency
    Social media should promote transparency—unless it promotes disinformation instead.  Humanize Industry Insider Social, In TheoryThis is the latest guest post from Steven Worth of  Plexus Consulting. ———————– Transparency is the equivalent of Salk’s polio vaccine of the 1950s.  It is the miracle cure for many serious and aggravating problems faced by managers of nonprofit and public service organizations. Are the ethics of a situation problematic and hard to understand for the leaders it concerns?
  • SOCIALNOMICS  |  MONDAY, APRIL 21, 2014
    [Social Media] Your Guide to Google+ : B2B Marketing
    Up until recently, the young social network has been in a sort of slow boil, picking up users and growing in popularity gradually. Veteran users and tech-savvy professionals know the truth, though, that Google+ is really everything they want in a social media network. Google+ sounds like it should offer something in addition to the the massive search engine does, right? Users are tired of Facebook, and are looking for something more than Twitter. Google+ is there, waiting for them with open arms. To the average consumer, it isn’t a sexy option just yet. But why wait?
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 14, 2012
    [Social Media] 3 Website Metrics to Watch Daily
    Promote your deals and discounts on social media sites like Pinterest , LinkedIn, Facebook, and Twitter. If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers. Do you monitor your bounce rate, number of page views, sites referring your traffic, views on mobile, inbound links, outbound links, page rank? Well yes, but not necessarily every day. There are just too many numbers to consistently watch if you’re only one person.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 28, 2012
    [Social Media] Why a Mobile Strategy Is So Important to Reach the Professional Tradesman
    million people accessed social networking sites or blogs on their mobile devices. mobile users access social media sites daily. What’s Your Mobile Media Strategy for 2012? Marketing Tools Marketing Trends Social Marketing Traditional Marketing comscore jason miller lead generation using mobile marketo mobile marketing strategy mobile strategyWe all know how busy contractors and the trades are. Most of their time is spent on the job site. They rely on their smartphones, and more and more are using tablets in the field. Mobile is not going away.
  • SCOTT GOULD  |  MONDAY, JUNE 14, 2010
    [Social Media] Like Minds Conversation Helsinki
    My itinerary is arrive in Helsinki on Tuesday, and then meet with the local press and media as well as locals in general during the day. Then Friday I am privileged enough to take our team of speakers and guests and spend a day with Visit Finland , the tourist board of the country, discussing and developing a Social Media plan for the country. I can’t begin to tell you how humbled I am that I find myself in this position – it doesn’t seem real to be honest to think I’ll be consulting a country – and I certainly feel the weight of the responsibility.
  • SOCIALNOMICS  |  TUESDAY, NOVEMBER 26, 2013
    [Social Media] Getting Social Over an Online Business Degree
    However, finding online degree business schools can actually be quite simple now, thanks to social media. Many colleges have started recruiting students by using various social media platforms. Kaplan University uses a variety of social media techniques to attract students to its online programs. The college posts a variety of interesting articles, photos, and links to other social media accounts. They include posts to their mentions in the media as well. Social media has certainly changed the way colleges recruit students.
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Social Media] Content Marketing Is Killing Our Most Important Words
    Sprout Social Shoutout Today’s Sprout Social Shoutout is for my friend Nadine Dietz. About Jay Today This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service). Get all JayToday episodes at [link] In our zeal to be noticed, we are killing our most important words. I saw an e-book recently called “The Ultimate Guide to Content Marketing.”
  • NOWSOURCING  |  TUESDAY, APRIL 12, 2011
    [Social Media] HR Meets Generation Y: Who Is Asking For Too Much?
    While some still went off to become doctors, lawyers, and big business moguls, the rest of the generation has squandered their lives away – according to the generations before – generation y is irresponsible, lazy, addicted to social media and technology, and a disgrace to everything this once great nation has stood for. wrote a post a while back on Social Media Mom, that discussed the digital revolution , one very interesting avenue big businesses were taking was working through avatars. Credit. So who is asking for too much? Where were they? Uh Sweet!
  • JASON YORMARK  |  TUESDAY, OCTOBER 27, 2009
    [Social Media] Turning Good Intentions Into Action
    Makes sense considering most people are more interested in issues and discussion regarding social media rather then my life.  jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Misc. Turning Good Intentions Into Action | Subcribe via RSS Turning Good Intentions Into Action October 27th, 2009 Posted in Misc. Tweet Share When I changed focus on my blog towards a professional approach my traffic went up considerably.  But every once in awhile, I experience something that warrants the occasional life reflection post. However my wife had other plans. 
  • ENGAGING BRAND  |  THURSDAY, NOVEMBER 21, 2013
    [Social Media] Don't Let the Computer Stop You From Thinking
    Now I know that sounds obvious but think about how the format of the web or social sites can subconsciously restrict your thinking. In a sense that is why some people struggle with social media. What social marketing needs is for you to speak with a human voice - the screen is just your interface. Once you have the words then.only then.use social media as your printing press. Can you remember a time when life wasn''t ruled by a screen? He said this. It made me think about how we use technology. They forget how to speak away from the screen interface.
  • JASON YORMARK  |  WEDNESDAY, AUGUST 11, 2010
    [Social Media] Dear Twitter: Please Add Auto DM Blocking | jasonyormark.com
    jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media / Dear Twitter: Please Add Auto DM Blocking | Subcribe via RSS Dear Twitter: Please Add Auto DM Blocking August 11th, 2010 Posted in Social Media Tweet Share It’s no secret that Twitter’s schedule of feature enhancements is fairly lacking and infrequent. How I Increased My Twitter Following by 45% In One Week 9 Ways Twitter Can Actually Be Useful 9 Twitter Directories You Should Be Listed On Social Network Quality vs. Quantity: What’s More Important?
  • JASON YORMARK  |  WEDNESDAY, AUGUST 11, 2010
    [Social Media] Dear Twitter: Please Add Auto DM Blocking
    jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media / Dear Twitter: Please Add Auto DM Blocking | Subcribe via RSS Dear Twitter: Please Add Auto DM Blocking August 11th, 2010 Posted in Social Media Tweet Share It’s no secret that Twitter’s schedule of feature enhancements is fairly lacking and infrequent. How I Increased My Twitter Following by 45% In One Week 9 Ways Twitter Can Actually Be Useful 9 Twitter Directories You Should Be Listed On Social Network Quality vs. Quantity: What’s More Important?
  • CONVERSTATIONS  |  SUNDAY, JANUARY 18, 2015
    [Social Media] Week in Review: Posts and LIFT Shares, Jan 11 – 17, 2014
    Week in Review  January 11 – 17, 2014: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ) This Week on ConverStations ConverStations blog posts you may have missed this week: Creating Additional Revenues: The LIFT Weekly Podcast No. In 2015, we launch a new podcast:  The L.I.F.T. Weekly Podcast  for Small Business Owners. The  The  SmallBiz Tracks (Almost) Daily Podcast  is now included with select ConverStations posts. Consider leaving a comment! Brain Stew Whistle Stops
  • CREATIVE RAMBLINGS  |  SUNDAY, JUNE 24, 2012
    [Social Media] 7 content curation tools that you should start using today
    If you are involved in social media, chances are that you have heard of content curation. The following is a guest post I wrote for Internet Billboards. The phrase has amassed a huge amount of publicity, as well as strong advocates and ennemies. The latter often contend that curation violates copyright laws and provides curators with an [.]. Blogging Guest Posts Pinterest Scoopit content curation Curator google Internet Billboards Storify
  • MINDJUMPERS  |  WEDNESDAY, MAY 22, 2013
    [Social Media] Facebook Growth in Numbers
    2012 in Recap: The Year of Visual Social Media. On its Facebook page, Facebook has recently released a photo album with 12 photos containing some of the platform’s major growth numbers in the past year. Most of the numbers compare growth from last year to May 2013. The number of monthly active users has more or less stagnated and has only grown 23%. However, the number of Likes and Shares has grown significantly, which indicates that even though there are not so many new users joining the platform any more, users still enjoy content and are willing to engage with it.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 26, 2010
    [Social Media] Enhanced Profitability and Competitive Advantage Through New.
    How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? Reach Tradesmen Using a Social Media Map STAFDA Convention-Phoenix Category Cloud Marketing Tips Marketing Tools Marketing Trends Social Marketing Traditional Marketing Twitter Uncategorized Theme Contempt by Vault9. He’s written books, is an international speaker and co-authored STAFDA’s Foundations of Business 2007. Enjoy.
  • GAURAVONOMICS  |  THURSDAY, OCTOBER 7, 2010
    [Social Media] MS&LGroup's Webster Lewin on Real-Time Engagement and Mobile.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Social Media Programs: The Sweet Spot Between Strategic Planning and Tactical Implementation The Ultimate List of Social Media Surveys, Research Reports and Scoring Methodologies » MS&LGroup’s Webster Lewin on Real-Time Engagement and Mobile Marketing Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists !
  • KIKOLANI  |  FRIDAY, JANUARY 9, 2015
    [Social Media] Fetching Friday – 23 Posts on Business, Content, Search, and Social
    Each week, I’ll share with you the top posts on business, content marketing, search marketing, and social media marketing. Social. What Are The Best Times to Post on Social Media by Neil Patel. 15 Digital Marketing and Social Media Trends That Will Shape 2015 by Stephanie Frasco. How To Market Your Personal Online Brand On 10 Social Media Networks (Infographic) by Jeff Bullas. The post Fetching Friday – 23 Posts on Business, Content, Search, and Social appeared first on Kikolani. Business. Content. Search.
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 5, 2012
    [Social Media] Nice Blogs Finish Last
    Don’t forget to add “author” to your social media bios. Andy Crestodina is the Strategic Director of Orbit Media , a web design company in Chicago, where he does strategy, sales and content marketing. Nice Blogs Finish Last is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Content marketing works and brands everywhere are getting on board, writing, editing and posting fresh content. That’s nice. But for most bloggers, ideas for post come along almost randomly. But was it what the audience needed?
  • SPIN SUCKS  |  THURSDAY, APRIL 7, 2011
    [Social Media] PR’s Problem Is A Familiar One
    Neicole Crepeau is a partner in  Coherent Interactive , which specializes in web, mobile, and social media design and implementation for small and midsized businesses. I’m not a PR person. We have a tendency to think, “I hired them, so it’s up to them to deliver and make me, the client, happy.”  But PR, social media consulting, website development–one thing all of these services have in common is that they require a lot of input from the client. When you hire a PR firm (or a website developer or a social media consultant), you are hiring them for their expertise.
  • TRADESMEN INSIGHTS  |  MONDAY, JULY 2, 2012
    [Social Media] Ways to Optimize Your Blog for Professional Tradesmen
    It’s true optimization is usually associated with search, but you can insure that your content performs well on social media platforms. Make content spreadable - RSS feeds, emails or social media. Marketing Tips Social Marketing Traditional Marketing blogs for professional tradesmen heide cohen optimizing your blog professional tradesmenFor those of us who write blogs, we do it with the sole purpose of sharing insights and tips that hopefully make your job easier. Make your posts easy to read - use headings and bullet points. Those are some thoughts.
  • DEVELOP SOCIALLY  |  TUESDAY, APRIL 5, 2011
    [Social Media] Appearance vs. performance: Two steps to building a website that works
    Here’s the team: Web designer : Someone who can create a mobile-friendly site with social media integration, and work with the web marketer and the business plan to lay out the path of conversion (how a visitor travels from finding your website to taking a next step towards the goal you want, like signing up for a free consultation). Graphic designer : Not just for website graphics, but to create the whole visual family: logo series and related images (Twitter background, Facebook graphics) for the site and all social media profiles: Facebook, Twitter, YouTube, Flicker, etc.
  • SCOTT GOULD  |  SATURDAY, JULY 31, 2010
    [Social Media] Together
    It’s a concern of mine that despite all our social media, people still don’t do things together. Words like community, team, collaboration, relational, participatory, social – they are all over Twitter, but then when you share these links or comment on these posts, do you get a reply? When you ask people not what they say about social media, but if they are doing social media, how many are building connections and really collaborating? The truth is that working together is hard. Case in point: communication. Why was this?
  • IT'S JOSIP NOT JOSEPH  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Social Media] What Did The Millennials Ever Do To You?
    The last 2 weeks or so… What’s even more disconcerting is the anti-Millennial language has come from major media publications. And now the Millennials have come in with their social media and smart phones and are ready to take-over one update, tweet and text at a time. Photo credit ) Tags: Boomers , change , Characteristics , Gen-Xers , Gen-Y , Generation Y , Millennials , Views « Previous Post Next Post » [link] Howie at Sky Pulse Media Great post Josip. But it’s more intense with your generation due to all the media connectivity.
  • KIKOLANI  |  FRIDAY, AUGUST 12, 2011
    [Social Media] Fetching Friday – Resources Mashup & Cows
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Did new media kill the copywriter ? Social Media / Social Networking. What’s so exciting about Google+ – great overview of the Google+ network including why you need another social network, comparisons to Facebook, and more. How anyone can become incredibly popular on Twitter or any social network – if your goal is social media fame, this is the post for you.
  • IMAGINE YOUR REALITY  |  MONDAY, OCTOBER 8, 2012
    [Social Media] Udemy Virtual Courses now Available!
    Almost every business owner I know has struggled with marketing, and usually its because they’ve are so focused on the tools of marketing (social media, website, brochures, etc) that they haven’t worked on the core of their marketing, which is actually the message. I’ve recently created two virtual course on Udemy. Udemy is a virtual school where you can take classes on a variety of topics. My first course is on How to Create Productive Business Habits. Most business owners I know face challenges when it comes to staying on task for working on their business.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, JULY 24, 2012
    [Social Media] Bad Online Reviews: What They Mean For Your Business
    Sign up for all of the social media accounts you can. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Rich Gorman. sterling reputation is worth its weight in gold — figuratively speaking, of course. That’s why businesses work for years, sometimes even decades, to earn the public’s trust, and to gain as much consumer goodwill as possible. In this Digital Age, however, all of that hard work can be undone in an instant. The Damage Done.
  • SOSHABLE  |  SATURDAY, MARCH 2, 2013
    [Social Media] If You Don’t Think Social Signals are Important for SEO, You Don’t Know Google Very Well
    There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into account at a high level when determining search rankings. The reality is that, based upon extensive testing that we’ve been running (not to mention some of the things that Google has said over the last couple of years), social signals have a significant impact on the overall SEO of websites. Google is paying attention to social signals through Google Analytics. Ask An SEO Expert – Impact of Social Signals (Video).
  • SOCIALNOMICS  |  FRIDAY, MARCH 25, 2011
    [Social Media] Homeless Radio Announcer with Golden Voice
    Great to see a social media site like YouTube giving a homeless man with a golden voice a second chance at life. (Video: Watch this video on the post page). He’s known as the homeless man with the golden voice.  Ted Williams, a recovering alcoholic and cocaine addict has been given a second chance; thanks to exposure on YouTube. local Cleveland Station will be using Williams to do voice-over work for the Cleveland Cavaliers.  Quicken Loans has also agreed to give Williams a house mortgage free.  Cavaliers owner Dan Gilbert founded Quicken Loans.
  • CONVERSIONATION  |  SUNDAY, DECEMBER 23, 2012
    [Social Media] On Twitter and real life: some love and some tips #socialsong
    Some of us are taking a deserved break, others continue working because they have to or don’t celebrate Christmas and some do something else. I’m working on a few trainings for a company to get their employees involved in a social business program. And I have a list of people I like to talk with, be it on Twitter or any other social network or in real life. Socially (dis)connected? Although I use probably all the social networks you do, I use most of them for work. The social network that suits me best? It’s that time of the year. Some examples? That’s a lot.
  • CONVERSTATIONS  |  SATURDAY, MAY 30, 2015
    [Social Media] WATCH: Creating Awesome in LIFT Clips for 05/30/15
    LEARN – How to Create an Awesome Slide Presentation IMPROVE – What Your Social Media Picture Says About You FIND FLOW – Curiosity is a Super Power THINK – Can Suffering Inspire You? We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. — As a youth, Saturdays were filled with visual candy of cartoons in the morning and movie matinees in the afternoon. your presence or practice.  Subscribe today.
  • WEB METRICS GURU  |  SATURDAY, OCTOBER 6, 2012
    [Social Media] Must haves of Analytics Platforms – see my article in AllAnalytics.com
    I’m beginning to get back into posting at AllAnalytics.com , where I took a break for a few months to develop Social Media & The Arts (Rutgers) and Social Media Measurement (UC Irvine) courses. Here’s my post on 3 Musts You’d Find in an Ideal Analytics Platform  which was inspired by Gary Angel’s r ecent white paper for Anametrix  which charted out what really is needed here. ‘   That is, every business is a little different. Wait, there is a great business idea here. Calling all programmers. Web Analytics
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, JULY 7, 2011
    [Social Media] Do The Opposite
    Given the new world of transparency employees and customers are influencing market sentiment about any organization because of the fluidity of social media. Business structures, models and cultures are being challenged by the crowd. These dynamics are forcing organizations to examine historical beliefs about what it takes today to run a successful business. The very definition of “business structure, models and culture&# is being redefined.  These redefinitions eventually redefine how markets work and why they work. Thinking BIG is being replaced by thinking SMALL.
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 26, 2010
    [Social Media] Brian Solis: Prominence is Earned Through Attentiveness and Corresponding Actions
    Brian Solis needs no introduction if you follow what is going on in social media marketing and new marketing and customer behavior trends. In this interview, Brian shares his thoughts on the social evolutions, the role of content and the importance of listening and taking action to engage and interact. This was the thought: “social networks are merely a technological extension of our human nature to connect, be part of something and communicate, and ultimately people are the social networks&#. Earlier this year, Brian published his latest book Engage!
  • IDACONCPTS  |  FRIDAY, JUNE 17, 2011
    [Social Media] Manage Your Online Reputation in Multiple Languages
    Don’t forget to include blogs – now major social spaces – in the search. Don’t forget to track your brand mentions and direct feedback in social media spaces, such as Twitter and Facebook. Make sure you’re active in all the key social media spaces in each target country and use a native speaking marketer to create correct, culturally sensitive updates. E-marketers are now more aware than ever of the difference that a good online reputation can make. English is not Enough. Listen and Learn. Monitor Message Boards. Get Your Brand Out There.
  • THE RELATIONSHIP ECONOMY  |  SUNDAY, OCTOBER 17, 2010
    [Social Media] We Got It Backwards
    The Ingenesist Project has specified two for-profit business methods, “The Value Game” and “Zertify.com” which if deployed today in Social Media could accomplish this. The only thing standing in the way is a social agreement. The invention of the wheel, wedge, and pulley came long before the invention of credit scores, CDO’s, and International Trade Agreements. Technological Change must always precede economic growth – economic growth cannot sustainably precede technological change. The flaw is easy to correct. These business methods are committed to the public domain.
  • THE RELATIONSHIP ECONOMY  |  FRIDAY, JULY 16, 2010
    [Social Media] Social Side Roads or Highways?
    Social media is a game changer. How buyers influence sellers and how old media adapts to this thing we call new media. The dynamics and disruptive nature of all things social are emerging on a daily basis. While garnering people’s attention for the moment the next moment moves the audience because someone else applies tactical maneuvers and creative uses of social media to get our attention. There is no road map for use of social technology , only temporary roads. Google changed the game for internet search engine utility. Get it?
  • THE RELATIONSHIP ECONOMY  |  SUNDAY, AUGUST 1, 2010
    [Social Media] The Knowledge Inventory:Make A Bet Without Odds?
    This is the fourth in a series of videos that specify the structure for Social Capitalism on a platform of social media. The knowledge inventory is the most important part of Social Capitalism. Next videos will discuss the algorithm followed by the capitalization and securitization of Social Currency in a Social Capitalist system. It is also the only piece that will require everyone to think substantially differently about how we organize ourselves in on-line and local communities. Let me know if you are interested in seeing this research.
  • TWIST IMAGE  |  TUESDAY, FEBRUARY 28, 2012
    [Social Media] The Face Of Facebook
    In the early days of the Internet (pre-Social Media), there was some worry that portals like Yahoo and AOL were delivering a very generic and sanitized media experience (much like broadcast television with limited and fixed choices). As publishing tools became more readily available and individuals began to harness the power of Web design, we became inundated with new, quirky and interesting types of media. Social Media completely changed this direction again, enabling and empowering individuals to not only self-publish but to collaborate and share.
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 24, 2012
    [Social Media] Unveiling New Logo for #Nifty50 Kids
    Members of the marketing and social media communities were thrilled to see their hardworking colleagues gain the recognition they deserved, and we are very proud to be bringing the awards back for a second year. finance, education, B2B, health, sustainability, security, media, etc.). This year, we also wanted to add a social brand purpose to the event and its sponsors. After careful consideration, we finally settled on our third goal: 3) Provide positive social good through the contribution of technology devices to underprivileged children. Nifty50
  • CONVERSTATIONS  |  MONDAY, APRIL 6, 2015
    [Social Media] Merging Professional and Personal
    The three business sites are related: SmallBiz Tracks ( Projects ), ConverStations ( Platform ), and SmallBiz LIFT ( Premium ), the latter formerly SubCLUBS. I’ve also included Armchair Articulations ( Personal ) and will launch a Productions site later this year. I’ve also moved my Social Media Stream page to the main network page, and it’s part of the top-most navigation on each site. I’m looking forward to see how this merging into a single network saves time and creates conversation. There are times to focus on work. Times to focus on family.
  • IDACONCPTS  |  SUNDAY, JULY 1, 2012
    [Social Media] Kick Starting My Website to Help Improve Traffic
    Link building was another term I came across which was quite tricky to sort out.  I began by adding my site to directories and putting links to my blog posts on social networking and bookmarking sites.  Build links, use social media and be patient. When I started my own website for my home business I was really excited.  I managed to create a website and customize it so it looked great.  I spent ages thinking about what needed to be on there, and when I published it I was watching the amount of traffic that arrived almost religiously. No Traffic to Be Seen.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, AUGUST 24, 2012
    [Social Media] How Often Should You Do Keyword Research?
    Measure the trends on the popular search engines as well as the popular social media sites. Keyword research is one of the most misunderstood parts of the SEO process. Many new online marketers get the impression that it’s a one-time event. You do your keyword research and there’s your list, never to be thought of again. Nothing could be further from the truth. In fact, what you should do is revisit your keyword list periodically. Not every day, but at least once every six months. That doesn’t mean you want to chase the most searched for keywords. Ride the wave.
  • DANNY WHATMOUGH  |  SUNDAY, JUNE 27, 2010
    [Social Media] Are we still really talking about AVE?
    It annoys me when I see discussion about whether PR should get involved in digital or social media (yes, this still happens) and also about PR’s role in SEO. Media measurement requires quantity and quality. Social media can and should be measured. Measuring outcomes is preferred to measuring media results (outputs). Tweet. Sometimes the “PR industry” really frustrates me. But, whilst all these might be vaguely tolerable, it’s utterly ridiculous that we are still having discussions about AVE. The mention of AVE embodies this.
  • ABSOLUTE PA  |  THURSDAY, OCTOBER 11, 2012
    [Social Media] Did you know you can ‘bookmark’ tweets to use as social proof?
    It’s called ‘Favourites’ It’s perfect for storing social proof – recommendations and nice things people say about you, your product or service so you can use it in your marketing. Roll your mouse over the image to see what I mean… Had an absolutely amazing call this morning for my Socent @ colourursuccess with @ absolutealicia social media queen!!! Bookmarking tweets is a one-click action that will save a tweet on a separate page in your profile so you don’t lose it. Where to display your favorites. FBMastermindSession. No BS.
  • MR. RYAN CONNORS  |  THURSDAY, AUGUST 8, 2013
    [Social Media] Seven Blog Mistakes That Make You Boring
    Boring blogs don’t attract repeat readers, they don’t attract links and they don’t attract a social media following. One of the many benefits of blogging for a living is that you obviously don’t have a boss. As a result, days off, the odd poorly formatted post, and a tendency towards typos are all very much acceptable. Unfortunately, Unfortunately, the one thing that no blogger can afford to be is boring. In other words, they do not grow. And a blog that does not grow can become both stagnant and unprofitable surprisingly fast. These blog mistakes will put your readers to sleep.
  • JEFF ESPOSITO  |  FRIDAY, JANUARY 4, 2013
    [Social Media] Don’t fear the spotlight, beer cities and Nintendo
    Shy of the Social Media Spotlight? this is a great read from the Harvard Business Review that takes a look at why those still scared of social media should just get over it already. This is a good article to share with folks in your company who fear what MIGHT happen if they use social media. Happy New Year folks! Hope you had a great holiday season and made it through the annual amateur night where most folks get too tipsy before the ball dropped at midnight. Get Over It. Bonus -  If you are watching the NFL this weekend, don’t be this guy.
  • TWIST IMAGE  |  FRIDAY, SEPTEMBER 16, 2011
    [Social Media] Marketing - A New Dawn
    Social Media is (clearly) not a fad. When the Internet first became commercialized (nearly two decades ago), one of the most bandied around words was "convergence" - how the Internet and mass media broadcasting would fuse together into one platform. Much like Social Media took over a decade to take hold, this dawn in new Marketing may take some time until it turns into pure daylight. This is no longer about multi-platform activity, they're simply "in the media." mass media. media convergence. new media. The dawn.
  • NOWSOURCING  |  WEDNESDAY, JUNE 15, 2011
    [Social Media] The State of Facebook
    Every time the social media giant rolls out a new product, feature, or statistic, the world’s news sites make sure you know about it within minutes.  Summer months are typically a slower month for social media sites as college students cram for finals and change into their summer routines.  It could also be that Facebook has finally hit its saturation point.  While they are large, important countries that adopted the social network early on, Facebook is incredibly popular all around the world.  Credit. million.  Could this be the end for Facebook’s growth? 
  • MR. RYAN CONNORS  |  WEDNESDAY, MAY 15, 2013
    [Social Media] How to Create a Blog That People Will Love
    The Social Media Examiner: 21 Business Blogging Tips From the Pros  [link]. “ Top tips for a successful blog”; Katy Kowan; The Guardian  [link]. When I started blogging, I was lost. My posts put people to sleep and I did not have a clue as to what I was doing wrong. I don’t want that to happen to you. Here I will try my best to give new bloggers some helpful tips that focus on writing blogs that people will actually enjoy reading. By Justin Taylor. What to Write About. As with any serious enterprise, you must have a plan before you venture into blogging. What do you want to write?
  • JOEY STRAWN  |  FRIDAY, JULY 23, 2010
    [Social Media] Friday Branding Haiku # 2
    Related Posts: Friday Social Media Haiku #1 A Friday Branding Haiku Are You Inked? Digg Digg. Another Friday, another need for a Haiku, so here goes: Of service so cold, And Twitter feedback so hot; Silence is not gold. Add your Friday Haiku in the comments. Remember, 5-7-5. Let’s start a revolution! What do you say? Photo Credit: slytherin_prince. Blog: Available For A Limited Time Only! Make My Blog Better.
  • CONVINCE & CONVERT  |  SATURDAY, SEPTEMBER 28, 2013
    [Social Media] 7 Things You Need to Know From My Content Amplification Test
    As part of their sponsorship of Convince & Convert and the Social Pros podcast , the fine folks at Cision set me up with a trial of their Content Marketing Suite. The same way that Social.com ( now part of the ExactTarget Marketing Cloud ) aggregates and simplifies social media advertising, Cision makes content amplification quick and painless by aggregating it all into one system. That might be an interesting option for me, as I could amplify specifically to people located in areas more likely to be true social media folks (Bay Area, NYC, et al). 7.
  • TWIST IMAGE  |  SUNDAY, FEBRUARY 20, 2011
    [Social Media] The Rise Of The Online Influencer
    Since then, Valeria has been a fireball of passion around the arenas of Digital Marketing, Social Media, Online Community and the true power of an online influencer. media hacks. online social network. social media 101. social media marketing. Episode #241 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. In the early days of online communities, Valeria Maltoni helped build Fast Company Magazine 's online community. We met many years ago, but never got around to recording a Podcast. blogging.
  • THE JORDAN RULES  |  MONDAY, OCTOBER 29, 2012
    [Social Media] Emotion is The Secret to Creating a Meme
    Remember, in order to create a meme, you're targeting influencers and using social media to spread a message. Memes have existed long before the internet and will continue long after. The insights that reveal how memes have come into existence also reveal how someone could create a new meme. Memes rely on appealing to deep-seeded, primal emotions to drive their transmission; but before I get into that, let me start with the basics. What is a meme? Memes are contagious ideas that get spread from person to person. Traditionally, memes like fads involve a gradual spread of an idea.
  • ENGAGE  |  MONDAY, NOVEMBER 5, 2012
    [Social Media] 5 Guiding Principles of a Website Launch
    But they also said they had less time to read, needed more frequent updates, spent more hours online and in social media, and wanted content to be available in various formats. Our team will actively take part in existing social channels from a journalism perspective instead of a marketing perspective, acting as a trusted broker of content and ideas to the association community – and listening and sharing other great perspectives offered by other community members in meaningful ways. We listened to our audience. We wanted a mobile-friendly experience out the gate.
  • BILL HARTZER  |  TUESDAY, FEBRUARY 8, 2011
    [Social Media] Search Engine Optimization Director Position
    We’re an industry-leading provider of Websites and Internet Marketing for auto dealers, and we want our SEO (Search Engine Optimization)/Social Media Director to help us provide additional results-based value to our customers. – Constant study of emerging trends within organic search, paid search, and social media. Ryan Wall, an Executive Search Recruiter at The BOSS Group in the Dallas, Texas area forwarded this open position for a Search Engine Optimization Director that they have: Search Engine Optimization Director. Ryan Wall | Executive Search Recruiter.
  • CONVINCE & CONVERT  |  WEDNESDAY, MAY 23, 2012
    [Social Media] Abandonment Issues – What To Do with Content Archipelagos
    Would your organization’s content assets, social media networks and web/mobile properties all be aligned and grouped in a cohesive, self-supporting structure? You often see this when organizations try to incorporate a lesser known social media network or platform (e.g. If this is the case, reference it in blog posts, promote it with existing social media channels. If you have uncovered a social media channel that requires more love and attention, dedicated time and resources to support it, and provide reference links from other networks.
  • SOCIAL MEDIA MARKETING  |  TUESDAY, JUNE 5, 2012
    [Social Media] From Social Sharing to Creative Collaboration
    Sharing Economy The early part of the 21st century might be called the age of social media --though perhaps the era of sharing might be an even more appropriate description. Consumerism has changed drastically during this age of social sharing, with the balance of power shifting noticeably from big business to the person on the street. Editor's note: the following is a guest post by Charles Harrow, on behalf of Screenmail. While young people have grown up in this environment and therefore know no other, many in the older generation are embracing it, as well.
  • CONVINCE & CONVERT  |  TUESDAY, MARCH 3, 2015
    [Social Media] Are you thinking about your blog all wrong
    The dominance of the blog is over too, replaced by the preeminence of the blog post (driven partially by the death of RSS, and the rise of social sharing). Instead, you pick and choose the “best” from among millions of blog posts published each day, your attention drawn by social shares and curation tools. Those have been replaced by new visitors, time on site, and social shares. We create something like 14 pieces of semi-custom artwork every day to suit each social network, etc. Image via BigStockPhoto.com. Blog consumption is a Mixtape not an Album. No more.
  • TWIST IMAGE  |  THURSDAY, DECEMBER 13, 2012
    [Social Media] The Best Business Books Of 2012
    No, this isn't another social media book. 11 Rules for Creating Value in the Social Era by Nilofer Merchant. really thought I was done with books about social media and social business. social business. social media. social media book. Tags: 11 rules for creating value in the social era. Read a good business book this year? Looking for the perfect holiday gift? I'm usually one to shy away from "best of" and list-like posts, but 'tis the season (as they say). The Best Business Books of 2102. Mad Men ?
  • TWIST IMAGE  |  TUESDAY, JUNE 28, 2011
    [Social Media] The New Media Pecking Order
    This past Sunday, the New York Times ' Sunday Review ran an opinion piece called, Got Twitter, You've Been Scored , by Stephanie Rosenbloom that looked at the emerging trend of brands using social media analytics platforms like Klout , PeerIndex and Twitter Grader to see how "influential" individuals are. The output of this social media meets popularity contest has many people's panties in a knot. Pushing this further, if everyone has their own media channel (because of our own, individual Twitter feeds, Facebook friends, personal Blogs, etc.) klout.
  • ENGAGE  |  FRIDAY, MARCH 1, 2013
    [Social Media] Tools of the Trade: 9 Hacks for Web Journalists
    ” A social journalist, or any journalist for that matter, cannot possibly accomplish his/her job without a few hacks. Scheduling social media posts seems like a simple task, right? Well, Well, it is until you start managing multiple sites, each with multiple social outlets. Timing App reminds me to leave the inbox so I can get back to writing or social media. 7. If This, Then That allows users to connect social media sites, search engines, RSS feeds, text messages and email into amazing, customized actions. Great piece, BTW.).
  • BRASS TACK THINKING  |  SUNDAY, SEPTEMBER 19, 2010
    [Social Media] Broadening Horizons
    Sometimes, I ask for the caveat that recommendations not be people in social media as a profession. image credit: Let Ideas Compete Tagged With: new voices , Perspective , Social media , Twitter lists [link] Bret L Simmons Great idea, Amber. link] 40 Tips On How To Be A Social Media Rockstar « Virtual Assistant Jobs Blog [.] Now with the proliferation of social media, it wouldn’t be that hard. However, I’m not much of a proponent of whining about something you’re not willing to fix if you’re able. Thanks.
  • PUSHING SOCIAL  |  TUESDAY, APRIL 8, 2014
    [Social Media] Can You Really Build A Blog Written By Employees? I Say…
    Did you know that Social Media Examiner has an 8-person editing team? Let’s be honest, asking your employees to blog is probably a non-starter. Blogging is writing and writing for most people has a fear factor right up there with public speaking. You can coach, bribe, threaten all you want but in the end, you’ll be writing most of your blog posts. So forget about getting your employees to blog. Instead, get them to contribute blog  ideas. The hardest part of blogging is the ideas. The writing part can be delegated or outsourced. Give these ideas a try: Turn Questions into Content.
  • CONVINCE & CONVERT  |  SUNDAY, AUGUST 11, 2013
    [Social Media] Why Data May Be Steering You Into the Rocks
    Research told us this, and it was interesting information that we used when purchasing different forms of media to communicate to that segment of the population. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. Why Data May Be Steering You Into the Rocks is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. tweet this ). Seek Answers, Not Facts.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, MARCH 6, 2013
    [Social Media] Why Pull Marketing Works
    This is where social media and search marketing come in. There are two ways that small businesses go about marketing online. They either “push” or “pull.” ” Let’s talk about the difference. Push Marketing is when you push yourself in front of your prospects and offer them a come-on or a sales pitch. Many companies have used this type of marketing for many years. Most marketing in the 20th century falls into the category of Push Marketing. Television advertising is Push Marketing. Radio advertising, billboards, newspaper ads, etc.
  • KIKOLANI  |  WEDNESDAY, AUGUST 10, 2011
    [Social Media] 6 Things Bloggers Can Learn From Dr. Seuss
    Never underestimate the value of learning something new, from new social media sites to a new piece of technology like the 4G Slide Android Phone. Social media has allowed small, passionate bloggers to create communities around their work. This guest post is by Matt Krautstrunk. Dr. Seuss is perhaps one of the most pronounced authors of all time. He wrote short stories that not only captivated the minds of our younger generation, but taught us valuable life lessons. Photo Credit. Here are 6 things that bloggers can learn from the legend, Dr. Seuss. Ted Giesel (Dr.
  • CONVERSTATIONS  |  THURSDAY, APRIL 30, 2015
    [Social Media] Linger Longer – A Thoughtography Project – #LingerLonger
    We’ll present a few ideas here on ConverStations, as well as on social media using the hashtag #LingerLonger. Linger Longer. It’s become a bit of a battle cry. Business owners wear many hats in life. Often, they end up wearing multiple hats at the same time. It can be confusing. Linger Longer has become a suggestion in many areas. On projects. During a sales call. At trade shows. IN their home life. Linger Longer gives pause to a moment, both good and bad moments. With Linger Longer, you might be able to really see a solution to the problem. Consider leaving a comment!
  • SOCIALFISH  |  MONDAY, JULY 25, 2011
    [Social Media] Learning Socially: Associations at the Crossroads
    Have you been thinking about the concept of social learning (in whatever forms that might take)? This is a huge area of interest for us , and we hope you’ll join us on Thursday July 28 at ASAE’s offices in downtown DC for a FREE half-day workshop  Learning Socially: Associations at the Crossroads hosted by our buds at CommPartners. Learn about how social learning and the combination of social media and knowledge management can create a culture of engagement and loyalty for your organization. More info is here. Register and join us! Presentations
  • WAXING UNLYRICAL  |  MONDAY, MARCH 16, 2015
    [Social Media] Monday Roundup: Celebrating Your Community
    Five companies with a human social media presence. Why: “Our customers want to relate, be accepted and be noticed… businesses are infusing their social media presence with life and acknowledging the needs of their customers,” says Mandy Edwards in this post for Mark Schaefer ‘s Business Grow. 3.  Social in the wild: Ben & Jerry’s goes local. As you read this, you might be gearing up to celebrate St. Patrick’s Day tomorrow, even if you don’t have Irish roots. Image: North Charleston via Flickr, CC 2.0. 1. 
  • PR AT SUNRISE  |  FRIDAY, JULY 29, 2011
    [Social Media] Do’s and Don’ts of a PR Internship
    Top 10 Social Media Mentors that PR Students and Publicists Need to Know . Monica Lewinsky is a great example of what NOT to do during your internship, regardless of what industry you are in. Every Friday, PR at Sunrise will continue to offer articles that are written by PR students. Getting the most from your internship can be challenging. Here are a few tips on how to benefit your career the most from interning: Do:  Speak up. Contribute ideas and suggestions during meetings. You’ll gain more respect as a professional and lose the “just an intern” title. Pick their brains.
  • THE RELATIONSHIP ECONOMY  |  FRIDAY, SEPTEMBER 14, 2012
    [Social Media] Why Is Management Failing?
    Doing things the same way over and over again even though we have evidence they don’t work: that’s the definition of insanity via What Social Media Means for Leadership | Reply-MC. How do you know when management is failing? When they can’t see through their own smoke. Management failures can happen gradually or suddenly. Gradual failures don’t usually get noticed until suddenly there is a series of crisis that put the entire organization at risk. The smoke gives off signals to those observing the signs of trouble approaching on the horizon. Blinded By Their Own Smoke.
  • DANNY BROWN  |  FRIDAY, MAY 27, 2011
    [Social Media] Change And Persistent Vision
    Change And Persistent Vision originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. “The lesson is that one person with a persistent vision can make change happen, whether climbing rocks or delivering services.&# Seth Godin, Tribes. That sentence relates to a passage in Seth’s book where he talks about  Chris Sharma and how he changed the way rock climbers looked at scaling a cliff. It may not be the rule, but it’s not the exception. Then leave it.
  • PUSHING SOCIAL  |  THURSDAY, MAY 3, 2012
    [Social Media] Blogging Tips for Coaches and Therapists
    Social media purists would scoff at this notion and advocate a Give and have Faith approach. More Blog Promotion Tips By far, the most common question I get from coaches and therapists is: “How do you publish a blog that attracts clients without giving away free consulting?”. Coaches and therapists wrestle with this question because they need to demonstrate their expertise but leave room for an opportunity to sign a new client. Give away all you can and have faith that clients will materialize due to your largess. ” “Pre-Sell” Posts for Coaches and Therapists. Absolutely.
  • PUSHING SOCIAL  |  THURSDAY, MAY 3, 2012
    [Social Media] Blogging Tips for Coaches and Therapists
    Pushing Social By far, the most common question I get from coaches and therapists is: “How do you publish a blog that attracts clients without giving away free consulting?”. Social media purists would scoff at this notion and advocate a Give and have Faith approach. Coaches and therapists wrestle with this question because they need to demonstrate their expertise but leave room for an opportunity to sign a new client. Give away all you can and have faith that clients will materialize due to your largess. ” “Pre-Sell” Posts for Coaches and Therapists. Absolutely.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, SEPTEMBER 11, 2012
    [Social Media] Protecting Your Online Privacy: How to Keep Your Online Activity Private from Pirates, Hackers and Marketers
    The recent proliferation of social media networks has increased awareness of online privacy issues. As a rule, don’t include account numbers, credit card numbers, social security numbers, passwords, etc. Social Networks. This is a guest post by Christopher Wallace. On the surface, some may feel that online privacy is only a concern for those attempting to hide their internet activities. This could not be further from the truth. Online privacy is an issue that impacts ALL of us. The reality is that this is not a practical or desirable solution for most users.
  • IMAGINE YOUR REALITY  |  TUESDAY, JUNE 4, 2013
    [Social Media] 6 Tips for a Smooth Office Move
    Update your website, social media profiles and send emails to your customer and vendors so everyone is well aware of your move. Note: This is a guest post by Michael Lee. Michael Michael is a journalist who lives in St. Louis. The good news: Your small business is growing. The bad news? It’s time to move the office to accommodate this expansion. Plan ahead to identify potential pitfalls and moving should go as smoothly as possible. Make a Checklist. As soon as you know a move is in your future, start a to-do list. Find a Shipping Company​. Purge Your Office​.
  • TWIST IMAGE  |  THURSDAY, JUNE 9, 2011
    [Social Media] Humility And Having Something To Say
    The main question that brands want answered is: "having spent x amount of dollars over six months ago on a Social Media strategy and executing on it, why isn't our output converting into more sales?" Social Media is a great humility check. it's crucial that whatever amount of people do connect with the content feel like it was valuable and worth sharing within their social graph. Do this to move beyond trying to leverage Social Media as a direct-response selling engine (it can be so much more). social media. Who cares?
  • LOUIS GRAY  |  THURSDAY, SEPTEMBER 25, 2014
    [Social Media] Blogs Still Trump Streams for Longform Content With a Long Shelf Life
    For many, the allure of instant feedback on social networks, and simple quantifiable levels of engagement are enough to call in quits on longer form content. In parallel, ten years into +Charlene Li ''s blogging, she writes, " You just can’t beat the engagement that social media platforms provide, something that blogs on their own can’t do." It''s not as if this is a sudden change, obviously. But when Facebook, Twitter, LinkedIn and so many other social streams emerged, people learned to communicate in real time. Analytics Blogging Lifestream Scoble social
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