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    [Social Media] These Blog Posts Always Get Noticed
    That made sense because I really wasn’t all that passionate about copywriting.  I was passionate about how social media could be pushed to achieve huge goals.  I used that passion to infuse my next project with all the drama I could muster. I couldn’t crack the code. Copy Junkie, my second attempt at blogging, was failing fast. Even though the blog was packed with information and tips they were getting ignored.  Copy Junkie still sucked wind. remember staring at my screen muttering – “What the hell am I doing wrong?” Their civilization has been nuked. 
    [Social Media] Making live events come alive online through Twitter
    With his admonition in mind, I’ll simply give a few suggestions for anyone who wants to tap into the power of social media to support a live event. One caveat: I’m focusing on what I believe are the essential elements from a social technology perspective—other perspectives (i.e., sell tickets or impress design competition judges) may trump effective social engagement as a primary goal; however, I’m writing as if effective social engagement online is a key objective. Keys for effective social engagement: making live events come alive online.
    [Social Media] Fight Premature Monetization – Add a Second Step to Your Content Marketing
    Gary Vaynerchuk often warns against the “ 19 year old dude move ” – when over zealous businesses try to close the deal on the first social media transaction. There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That Assume your readers came in cold from search or social media. Sideraworks (see the amazing e-book on social business written by my book spouse Amber Naslund , and Matt Ridings ). Lightweight.
    [Social Media] Fight Premature Monetization – Add a Second Step to Your Content Marketing
    Gary Vaynerchuk often warns against the “ 19 year old dude move ” – when over zealous businesses try to close the deal on the first social media transaction. There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That Assume your readers came in cold from search or social media. Sideraworks (see the amazing e-book on social business written by my book spouse Amber Naslund , and Matt Ridings ). Lightweight.
    [Social Media] Diva Marketing Blog Acquired. Almost! Part I
    The purpose always has been to provide a place where we can explore how marketers can use first blogs, and now social media to build stronger brands and customer relationships. By providing that type of content and doing things a little differently, my own repretation and credibility in the social media industry would be established. In the virtual pages of this site are hundreds of posts about blogging, social media, branding, strategy, interviews, research.      And so began a conversation with the CEO of a large (to be anon) portal. oops wrong movie!
    [Social Media] 5 great articles you may have missed (November 5-11, 2012)
    Here is a roundup of my favorite articles for November 5-11, 2012: Ted Rubin of Collective Bias on Why Social Media Was Made For Women ~via NEXT for Women (Ted Rubin – Straight Talk) Content is the Queen, Context is King by Jens Berget (Sly Marketing) The Secret to Content Marketing You Already Know… by Tom [.] 5 great articles you may have missed (November 5-11, 2012) was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Scoopit best articles of the week
    [Social Media] Cheat the 10000 Hour Rule and Be a Better Blogger
    Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social 7 Ways You Can Cheat the 10,000 Hour Rule and Be a Better Blogger by Stanford on August 19, 2010 Spread it! Talk to me and I will talk right back Subscribe to Pushing Social and I will send you my very best posts directly to your inbox Written by Stanford Im Stanford and I want to help you stoke your passion, spread your message, and help your blog get noticed and promoted. quick refresher just in case you haven’t heard about the 10,000 hour rule.  Trust me. Makes sense. 
    [Social Media] The Old (Evolving) Rules
    That's obviously not the case - especially when it comes to social media. Because they have some visibility in the marketplace (they're a known entity in media), they asked whether or not they should follow everyone back on Twitter who is following them. Why not go back and look at all of your digital marketing channels (website, mobile environment, search engine optimization, email marketing, social media, affiliate program, web analytics, etc.) media. social media. social media rules. Are rules set and permanent? No more.
    [Social Media] I have a client…
    No amount of speaking to customers through various means of social media and optimizing websites was going to make their business pick up given the sorry state of the economy in portions of the rust belt. For starters, what I set out to do for them has been 100% successful. I was brought on as an SEO and social media marketing consultant , and I’ve done everything and more for them. I’ve been their tech source for information and I really felt that I have indeed helped them. Tags: Marketing seo social media marc meyer consulting economy
    [Social Media] How to Get People to Your Social Sites and Keep them Coming Back.
    Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Get People to Your Social Sites and Keep them Coming Back You have all of these great social sites but nobody knows about them! Here are some ways to drive people to your social sites and then keep them engaged. Add Social Networking buttons to your email signature. Add Social Networking buttons to Email Newsletters – A great site to get icons from is [link]. Add Social Networking buttons to your website. Online 1. Fetch!
    [Social Media] 3 Infographics on Why You Should Use Social Networks as Marketing.
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 4 Ways Social Media Has Changed The Fashion Industry Glympse: Location Service As a Utility » 3 Infographics on Why You Should Use Social Networks as Marketing Tools Posted by Marlene Friis Sep 10th, 2010 Tweet When marketing your product or brand, there are numerous of good reasons to make use of social networks. Therefore, as a business wanting to reach a large target group, there’s a good chance to succeed by establishing a presence on social networks.
    [Social Media] 3 Hidden Resources for Your #GivingTuesday Campaign
    This means your email list, your social media followers , your direct mail list, your website visitors…the list goes on. Consider these requests of your community: Ask them to spread the word on social media and other places online. Offer guest blogging opportunities, appoint social ambassadors, and provide website banners and badges to show support. Cool Social Tools Featured Industry Insider Open Community Guest post by Jenna Sauber, CauseVox. We hear you, and we get it. Your Community. Challenge them to fundraise on your behalf. Your Peers.
    [Social Media] Why Integration of Social and Traditional Media is Important
    But it takes more than just playing lip service to social media by adding a Twitter or Facebook bug to your ads, PR and direct marketing plans. Tom Martin , founder of Converse Digital, outlines 6 steps in establishing a social media framework: What’s the goal ? Marketing Tips Social Marketing Traditional Marketing integration of social and traditional media synergySynergy-the combined effect that exceeds their individual effects. This certainly applies with marketing. You need to define a process that works for you. How can I connect?
    [Social Media] Do “Bosses” Know What They Are Asking For?
    Job openings with the titles of Social Strategist, Social Media Manager, Community Manager, Social Technologist and all other things “social&# has exploded in the last two years and continues to grow. With more and more brands and agencies figuring it is time to “take on&# all this social stuff the demand for talent to execute “all this social stuff&# is increasing. Chasing “all things social&# without relevant knowledge does not insure that the chase is aimed at the right things or the right people.
    [Social Media] Time Shifting In a World of Realtime
    Best exemplified by TiVo and other DVRs, preceded by the creaky VCR, the act of consuming media at a time much after its initial airing is so commonplace that live viewings are so uncommon that friends often tiptoe around current storylines for top shows. In some social circles, only the most breaking drama series get the “day it actually aired” treatment - like Breaking Bad , Dexter or Homeland , while everything else goes to TiVo, to be consumed later. Nearly three short years ago, the buzz word du jour in tech was “realtime”. Real time discovery. Real time search.
    [Social Media] NEW! Achieving App Impact: Using SMS To Encourage Ongoing Engagement
    The white paper also recounts the successful app marketing strategy of Qeep, one of the world‘s largest mobile social discovery platforms connecting more than 16 million users in over 200 countries. Smart developers understand that selling apps is a serious business. But a raft of research suggests a singular focus on driving downloads is patently flawed. It’s really how well app developers can persuade us to make their app part of our regular routine that will make or break their app business. Winning is all about making the right choices to delight us again and again.
    [Social Media] How to ‘Humanize’ Your Blog to Drive Engagement
    Aside from social media, this is where a huge amount of your engagement will occur, but what happens when no one responds to blog comments? This creates a social atmosphere and assures commenters that real people are listening to them. Sign Your Social Updates With Team Member Initials. Social media is an integral part of your blog that’s just as important to driving engagement as the blog content itself is. Signing your social updates is helpful when personally responding to comments. This is especially true on social media. Whether
    [Social Media] Do The Work – Introducing the Social Pros Podcast
    It’s called Social Pros – Real People Doing Real Work in Social Media. I’ve done a little podcasting in the past, and quite a few interviews here on Convince & Convert , and I’m thrilled to be adding Social Pros to the array of high quality content we create every week. What is Social Pros? Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Social Media Stat of the Week , discussed and ratified or debunked by me and Eric Boggs of Argyle Social.
    [Social Media] Fetching Friday – 20 Marketing Links
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on Ways to Boost the Visibility of Your Email List – In this era where everybody under the sun is telling you to ditch the email newsletter in favor of social, how do you grow your email list? Social Media / Social Networking. 50 Ways Social Media Can Destroy Your Business – Social media is also a great way to build up a business, but it can tear it down again just as quickly.
    [Social Media] The Lean Startup Revolution
    media hacks. online social network. social media 101. social media marketing. Episode #275 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When one person, a MacBook computer and an iPad can create a multi-million (or multi-billion!) dollar business, it changes the face of business as we know it. This evolution of business has given rise to a nation of startups. The reality is that most people will fail. One of the latest innovations is the concept of The Lean Startup that was created by Eric Ries.
    [Social Media] The Next Big Thing After Twitter! Is FourSquare The Answer?
    To start with I have always been very impressed with the idea of using location based targeting with social networks (though I understand that people always may not want to reveal their locations and may be averse to this concept). have always believed that the idea of social networking is not so much about making friends out of   strangers-but about sustaining and enriching our relationships with existing and real friends. This is perhaps better than a local search engine or a yellow page- because now there is a local-social integration and recommendation opportunity built-in.
  • SPIN SUCKS  |  MONDAY, MARCH 16, 2015
    [Social Media] Connect the Dots Between PR Metrics and Strategy
    It includes data such as number of media mentions, media inquiries, website visits, a social media engagement index, and the number of times people post to our members-only online community (a very important PR metric because we’re a membership society). There also is an important internal PR measurement: The number of media contacts we proactively reach out to in a given month. By Brendon Shank. In communications, two of our biggest jobs are to 1) translate data and PR metrics into narratives; and 2) narratives into PR metrics. From Data to Narrative.
    [Social Media] Social Messaging Apps Cost Mobile Operators SMS Revenues
    In episode #9 of M-Pulse I examine a recent report from analysis firm Ovum that claims social messaging applications cost mobile network operators US$13.9 Social apps disrupt the status quo. Interestingly, the impact of social messaging apps such as Whatsapp was also a  topic I covered last year in the Netsize Guide by Gemalto, a comprehensive mobile industry analysis I wrote on behalf of my client Netsize. To drive the point home I also interviewed Pamela Clark-Dickson , Informa Telecoms & Media Senior Analyst, Mobile Content & Applications ( @PamelaC­_D ). 
    [Social Media] Social Messaging Apps Cost Mobile Operators SMS Revenues
    In episode #9 of M-Pulse I examine a recent report from analysis firm Ovum that claims social messaging applications cost mobile network operators US$13.9 Social apps disrupt the status quo. Interestingly, the impact of social messaging apps such as Whatsapp was also a  topic I covered last year in the Netsize Guide by Gemalto, a comprehensive mobile industry analysis I wrote on behalf of my client Netsize. To drive the point home I also interviewed Pamela Clark-Dickson , Informa Telecoms & Media Senior Analyst, Mobile Content & Applications ( @PamelaC­_D ). 
    [Social Media] How to Beat Your Competition Online by Trying this One Thing
    Only a few years ago, marketing gurus would have suggested you try social media to beat your competitors.  Now, the whole world is on social media, along with your competition, so you don’t know what else you can do. Being on every social media platform out there is no longer enough (or necessary). So, although it’s good that you’re utilizing social media to share more content, I’d look at how you’re sharing – i s it truly epic content? How to Use Visual Content Marketing on Your Social Media. My point? Lowes on Vine.
    [Social Media] Your YouTube Plan is Not the Same as TV
    With so many unique niches , brands have a great opportunity to connect with their audiences in a completely new way—combining the captivating energy of video with the relationship-building power of social media. Similar to traditional media, audiences expect to see new content regularly. By Pete Borum With 144,000 hours of new video content every day, ranging from useful to mundane to downright strange, it’s safe to call YouTube the video platform. Its videos not only fall into countless categories, but they fit into a variety of consumers’ lives in wildly different ways.
    [Social Media] Buick Achievers Scholarships: Driving change through education
    This week I’ve been exploring how brands are bringing their marketing savvy, creativity and heart to bear on pressing social issues. As such, the core values of a brand are more powerful marketing tools than ever as they enable a brand to make an emotional connection with their customers using social media. Advertising Brands Purpose Social media Values We FirstOne exciting new example is the annoucement by Buick and  General Motors Foundation of the 1100 Buick Achievers Scholarship Program , including 100 outstanding students from across the U.S.
    [Social Media] Cultural Leadership: How to Command Attention on a Global Scale
    While it’s very easy to get lost in the executional strategies of social technology tools, marketers are now being challenged at a higher level: to engage consumers and citizens in ways so they feel that your brand is meaningful and relevant to their lives. But now, through the power of social storytelling and digital community architecture, climate change has become a cultural topic that is deeply personal and shareable. To achieve this, you must go beyond marketing and play an authentic role in those cultural conversations that are on the forefront of the public’s consciousness.
    [Social Media] Two Books to Check Out
    The first is No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (amazon affiliate link) by Jason Falls and Erik Deckers, which reads about exactly as the title would have you believe. The second book is Smart Business, Social Business: A Playbook for Social Media in Your Organization (amazon aff link) by Michael Brito, which is much more a book for someone pushing social media into an organization (medium to larger sized business). I’ve been behind in doing video book reviews lately.
  • KIKOLANI  |  FRIDAY, AUGUST 12, 2011
    [Social Media] Fetching Friday – Resources Mashup & Cows
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on Did new media kill the copywriter ? Social Media / Social Networking. What’s so exciting about Google+ – great overview of the Google+ network including why you need another social network, comparisons to Facebook, and more. How anyone can become incredibly popular on Twitter or any social network – if your goal is social media fame, this is the post for you.
    [Social Media] 5 Reasons Why Video Blogging Is the Best Way to Attract Business
    They’re easy to promote via social media channels – and arguably more tempting to click on too. Promoting your videos via social media sites is a great way to reach out to even more people. This is a guest post by Kevin Lau. Are you confident in front of a webcam? You’ll need to be if you want to get new business in the months to come. Video blogging is becoming a hugely successful method of winning new customers, and if you’re not yet on the bandwagon you should start thinking about getting on board very soon. You get to show your human side.
    [Social Media] The USS Lincoln Embark: One Year Later
      This particular embark for the Distinguished Visitors Program was tailored for a group of sixteen social media experts who blog, podcast, use Twitter to tweet messages often with links, post YouTube videos, Facebook postings with links, Flickr, and other means to reach audiences globally. Embarkations of journalists, community leaders or celebrities that gain mass media exposure greatly assist our recruiting and educational efforts by allowing thousands to share in the experience.   Q: Did you post to your social media blogs, podcasts, etc.
  • TWIST IMAGE  |  THURSDAY, MAY 15, 2014
    [Social Media] The End Of Showrooming (And Webrooming)
    Consumers don''t stop and think about a separation between a physical store, the website, the mobile experience, how the brand interacts on social media and beyond. So, instead of thinking about a Web strategy, an e-commerce strategy, a social media strategy, a mobile strategy, etc. social media. social media strategy. We are never going to solve for true consumer-centricity, if we keep acting like this. First, we had "showrooming." Now, we have "webrooming." Brands. we have a problem. Outstanding, isn''t it? amazon.
    [Social Media] Instagram Does the Two Step - And Steps In It
    Instagram was all the rage, and I've even heard from a number of sources that it is now one of the definitive social networks for the teen and tween demographic. It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. It was a more comprehensive way to connect with the community (see above), better integration with other social networks, robust discovery and an easy to use app. And just like that, the photo sharing app market is up for grabs. So what happened? Backed by Yahoo!, This was misstep #1.
    [Social Media] Four PR Podcasts to Add to Your List
    She talks the gamut from content marketing and writing to social media and speaking. By Gini Dietrich. On the fourth day of Christmas, Spin Sucks gave to you….four four PR podcasts, three productivity tools ,  two secrets to being part of the Spin Sucks Crazies , and the one PR tool you need for 2016. That’s right, boys and girls! Today Santa is bringing you the four PR podcasts that you should add to your listening queue. Listen to Serial. Do it. Do it now. And then get in the habit and add these four PR podcasts. Four PR Podcasts. Inside PR. Get to it! Ada’s Sisters.
    [Social Media] Can We Handle Technology Responsibly?
    The Social Media Example. Social media provides another example. Though we have seen great societal good happen through conversational media, we have also witnessed a marked drop in civility, polarization of views, and the rise of a Grumpy Cat culture where pet pics rule supreme. Social has just provided a very public mirror of where we are as a species. believe that when the ugly side of social gets to be too much, society as a whole will evolve. Social norms will change, and what is commonly accepted will change for the better.
    [Social Media] Seth Godin Is Weird
    His latest book, We Are All Weird , is a blunt look at the end of mass media and what this all means to marketers still scrambling to save traditional advertising (hint: it ain't pretty). media hacks. online social network. social media 101. social media marketing. Episode #273 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Seth Godin is more than a Marketer's Marketer, he's quickly becoming a major book publisher that is making the other major book publisher's nervous. Enjoy the conversation.
    [Social Media] Customer-Focused Content Marketing Strategy
    Social listening is really vital in understanding the voice of the buyer and the voice of the customer. Social media, online communities, and other shared media platforms make that easier to do. Related Stories Use Media Relations for Search Engine Optimization One Hundred Content Ideas in Thirty Minutes Create a Winning Sponsored Content Strategy. By Sue Duris. By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. Content Marketing Strategy: The Devil is in the Details. The number is dropping.
  • TWITIP  |  MONDAY, MARCH 14, 2011
    [Social Media] The End of the 140 Character Tweet and its Repercussions
    TweetDeck, which is highly, but not wholly dependent upon Twitter (it also allows users to connect to other social networks such as Facebook and Linkedin ), continued to operate normally during the shutdown. Neal is also the Cofounder and Co-host of the Addicted to Social Media podcast. A note from the Editor: After a too-long haitus, Twitip is back. We’ve got some great posts lined up, and we’re always looking for more. This post by Neal Wiser is the kickoff post to our return to a regular posting schedule. Thank you to all who have stayed with us! Or does it?
    [Social Media] How Do You Create An Effective Blogging Strategy?
    Battle #3: Story Behind the People, Product, and Problem. I’m continually astonished by how social media continues to create ways for businesses and customers to have a genuine relationship. Writing is a pain in the rear-end for most.  I understand if you aren’t ready to sign-up for weekly 1000+ word posts.  I suggest planning at least one comprehensive, 1000+ word post each month to boost traffic and social shares.  . Important but tough question. It’s often helpful to tackle complicated questions by working backward. How A Blog Creates Customers. Battle #2: Objections.
    [Social Media] Eight Useful Market Research Studies
    Internet statistics social media. Here are eight market research studies released in the last six months on social media, cause marketing and causes that I have found useful. Tags: Cause csr social media cause marketing causes ComScore eMarketer Forrester pew Target Analytics View more presentations from Geoff Livingston. Studies include pieces from eMarketer, Pew, ComScore, Forrester, and Target Analytics. hope you find them as useful as I have.
    [Social Media] Social Business Advisor Ranked as Top 20 CRM Blog for 2010 !
    I’ve been toying around with a few different names for this blog, it’s been called “Social Media Globetrotter&# for a while now because of my love for travel (and the travel blog section of the site). However, as of late I’ve  changed the tagline to “Social Business Adviser&# to better reflect the content and the discussions that we have here. Now, onto the exciting news. Thanks again and I’m looking forward to an exciting 2011! Rants and Musings
    [Social Media] Don’t “Blow” It – Plan Ahead on Marketing Campaigns
    While I was checking out, I noticed this flier: Being into social media, I thought it was an interesting idea. Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. So I grabbed a pair of tennis shoes that I had purchased on clearance. They were a reputable brand but just didn’t seem to be cutting the mustard.And I began to feel like the little pig who build his house of straw. That is why I decided to hop over to Running Fit today at lunch. So I grabbed a copy to take back to the office.
    [Social Media] I See You
    Useful information on how to add "social" into your marketing mix with measurable results. Ive been spending a lot of time recently with my colleague, Joseph Jaffe , presenting to clients and prospects about the power of social. Part of the presentation talks about what our company, Powered , can do to help companies get the most out of their social initiatives. In the book, Joe gives dozens of examples of companies and organizations using the new customer service which relies heavily on social media to operationalize and scale these activities. The solution?
    [Social Media] Cool Social Tools: Noosfeer
    Related Posts Cool Social Tools: Ravetree I signed a contract with an AMS. Improve Your Tradeshow Performance With The Right Apps 30 Tools Social Media Professionals Can’t Live Without If Net Neutrality is dead, what does it mean for associations? Cool Social Tools This is a new series of posts from software and app and tech vendors who have new tools they’d like you to know about. Vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their sites. ————— Personalization is the next BIG idea.
    [Social Media] Molson owns Canadian team pride with epically shareable social pics
    The post Molson owns Canadian team pride with epically shareable social pics appeared first on Foglyte. Blog Digital Marketing Social Media Marketing branding canada canadian marketing molson canadian olympics social media Molson Canadian has always been an iconic brand up here north of the 49th. The now legendary “I AM CANADIAN” rant is ingrained in our national heritage as ‘much more than a commercial’. It was a rallying cry for Canucks around the world to raise a glass and toast to what a freakin’ awesome place Canada is. youtube [link].
    [Social Media] Monday Roundup: the Measurati Meet #measurePR
    While we’re gearing up for the most epic chat in #measurePR history, let’s get to know a few of our guests a little better in this week’s roundup. 1.  10 Tips: The Social Media Landscape in China. And if brands want to thrive in the region, they’ll need to seamlessly integrate new forms of media as part of the customer journey,” writes Stephen Waddington as he offers some great tips for “brands exploring opportunities in China.” Mia Moo Fund: A Media Relations Dynasty. Why a Social Credit Score is an Empty and Dangerous Notion.
    [Social Media] Why Bloggers Need a Personal Landing Page
    Everyone is using various social media services to connect and share, and there’s also people that run different blogs for various topics. What do you think, is a personal landing page a tool you want to integrate into your social media strategy? This is a guest post by Per Schmitz. As a blogger you’ve got an ultimate goal: stand out of the crowd of fellow bloggers and -writers and get your words read by a large ammount of enthusiastic, engaged readers. Setting yourself apart through effective personal branding might be far more important than you think.
    [Social Media] Interview with Hugh MacLeod Author of Evil Plans
    These days he's still posting creative, edgy cartoons about blogs, social media and a new way to conduct business. However, today, one might call Hugh MacLeod a poster child of social media success with consulting gigs, books and art sales. . Diva Marketing/Toby : Hugh, I’ve been following your work from the beginning of my life in social media when it was called “blogs.” I’ve seen how you’ve parlayed your art and talents into an amazing business. I first stumbled on this dude Hugh MacLeod  from gapingvoi d, when I stepped into blogging in 2004.
    [Social Media] How to Use Trending Triggers to Create Contagious Content
    Jonah Berger , social media expert and scientist, believes that content going viral on social media does not happen by chance or luck; there’s a science behind it. Trending triggers are a very powerful way for brands to connect with their audience. There will always be news concerning any brand’s industry, providing a limitless source of content for brands to make use of and get audiences to engage with them. He found out that triggers make up a large part of a potential buyer’s decision to make that purchase. For example, everyone knows about Bud Light.
    [Social Media] Marketing Has a Long Way to Go
    Jackie works for Walker Sands , the agency for Alterian , a social web content and monitoring company. Allow me to introduce you to the Alterian survey of nearly 1,500 marketing professionals to discover where brands stand when it comes to budgets, social media, level of personalization, and if they are ready for growth or if they’re at risk. I have this darling friend named Jackie Lampugnano who, every time I see her name, I think she is my aunt (I have an aunt named Jackie Lampros). What are marketers doing to increase their campaign effectiveness?
    [Social Media] Ensuring A Successful Corporate Facebook Presence
    Useful information on how to add "social" into your marketing mix with measurable results. HOME | ABOUT ME | MY COMPANY | @AARONSTROUT | QND PODCAST | 5 MINS OF ME | FLICKR Wednesday, March 31, 2010 Ensuring A Successful Corporate Facebook Presence This contributed article for Mediapost originally ran on March 22, 2010 Not surprisingly, its difficult to find a large brand that isnt at least thinking about how it can participate in social networking phenom Facebook. Posts Atom Posts Comments Atom Comments About Me Aaron Strout CMO at social media agency, Powered Inc.
    [Social Media] Multi-Level Marketing Not Multi-Level Advertising
    ” What is the Social Media Revolution giving us? What multi-level advertising was to the Industrial Revolution, multi-level marketing is to the Information Age and the Social Media Revolution. Anyone noticing the shift here?… … It used to be completely different. Business in the 1900’s was all about how many levels we could advertise our product/service on. The internet has completely changed the game, as well as the rapid change in technology. Now we find ourselves with an unlimited amount of levels we can promote our company in. Muaha!
    [Social Media] Chasing Engagement With Ads Is A Waste
    As all this social stuff continues to accelerate in both adoption and advancement one would think that advertisers ought to examine their thinking. Every major and local brand is rushing into social media, Facebook Fan Pages and every social tool available. Would you spend $12.4 Billion a year on ads that no one sees? advertisers spend nearly $40 billion a year for online advertisements, but 31% of their ads are never seen. That means $12.4 billion will be wasted on U.S. online ads this year. That sounds ominous for the health of Web content. How about you?
    [Social Media] Being More Productive Every Day
    There are a lot of things to consider: Productivity, time management, keeping up on blogs and social media, growing a business while starting a new business, sending gifts before birthdays instead of after, remembering to eat during the day, washing your hair more than twice a week, exercising, getting more than six hours of sleep a night, mentoring a team, managing clients, getting Sarah her guest post on time instead of a week late, and more. Set a time to check the social networks. blogged on day three, which was at the beginning of the month. This is what I had to say.
    [Social Media] Running in 3 Directions
    Social media. Up until this past weekend I had been doing all of my writing and thinking at – and it just wasn’t getting me where I wanted to go. So I had a chat with my colleague Patricia Mayo and she offered to help out by migrating that site to this one, and she did an awesome job! The reason that it wasn’t doing what I wanted is because I wasn’t doing the right things, in the correct way, there. I was posting everything in all of the areas that I work in, perhaps trying to be all things to everyone. Focus and Compartmentalization.
    [Social Media] Social Flights Delivers “Time Value” To Conferences
    Introducing Social Flights; America’s newest travel option. Using advanced Social Media technology, Social Flights allows people in a community to form “Travel Tribes”, or communities with similar travel intensions, to find each other and share a private jet or turbine aircraft to attend an event. Social flights can fly an attendee, speaker, or sponsor in and out in the same day through municipal terminals with no waiting, delays, harassment, or tight connections. Win Win Win with Social Flights. Money is Time.
    [Social Media] McDonald’s Celebrates 30 Years in Spain With a New YouTube Video
    How Altoid Used Social Media to Change Customer Perception. Tweet McDonald’s is known for creating amazing campaigns that do not “sell” anything on the face, but instead remind the consumers about the brand and make them feel the connected to it. These campaigns mostly catch the eyes of advertising and marketing enthusiasts and I for one happen to fall in this category! Therefore, I thought of writing about this interesting new campaign that was made by McDonald’s to celebrate 30 years of serving customers in Spain. Should you watch it? Yes, of course!
    [Social Media] Making the Hop from PR to Media Operations, Part 1
    graduated in PR six years ago and since then I have worked for two fabulous agencies, but have also kept an ever-increasing side career as a freelancer in media operations for sports events. Fortunately, I had very understanding bosses who allowed me to take annual unpaid leave to help run the race-week media offices at the London, New York City, and Chicago Marathons. So what exactly is media operations? Media Operations in a Nutshell. Media operations is fairly simple. Top athletes refuse to speak to media because they are upset with their performances.
    [Social Media] Field Guide to South by Southwest Interactive (SXSWi)
    Make sure you're not just going to see the latest social media rock star but look carefully at the session title and description. Originally posted on December 7, 2010 Every year, I have a few new friends that ask me if I have any tips for them as they get ready for SXSW -- an interactive, film and music extravaganza! Today, my friend Christine Perkett let me know that she was taking her maiden voyage to Austin next spring for this very event. My promise to her was an insider's guide to "South-by" as it's referred to by us geeks. And by first thing, I mean now. Today. Long lines.
    [Social Media] The Unwritten Rule on Talking About Clients
    Burson’s statement doesn’t cut the mustard for owning the issue, and seems to slough off responsibility on Facebook and the media for smeering Google. In recent years, social media has changed that with some personalities flashing their client rosters in updates and blog posts like Foursquare badges. These practitioners know that while a social media personality may make a splash for a client, they need capacity internally for social media to have authenticity, and build long term relationships with a community. Image by Hamed Saber.
    [Social Media] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google
    [Social Media] Linger Longer – A Thoughtography Project – #LingerLonger
    We’ll present a few ideas here on ConverStations, as well as on social media using the hashtag #LingerLonger. Linger Longer. It’s become a bit of a battle cry. Business owners wear many hats in life. Often, they end up wearing multiple hats at the same time. It can be confusing. Linger Longer has become a suggestion in many areas. On projects. During a sales call. At trade shows. IN their home life. Linger Longer gives pause to a moment, both good and bad moments. With Linger Longer, you might be able to really see a solution to the problem. Consider leaving a comment!
    [Social Media] 22 Must Know SEO Writing Tips for Higher Rankings
    Promote via social media, blogs, forums, and other relevant channels. Image source. SEO writing tips in 2014? With all that has happened in search in recent years, do we really even need them? The answer is yes. Despite all the speculation in the industry,  SEO is not dead , and it can still help you rank in SERPs when creating content. Don’t worry, no keyword spamming or black hat tactics. I’m talking about writing optimized content using Google-friendly best practices. After all, when you spend time and money on quality content, your prospects should be able to find it.
    [Social Media] HOW TO: Move a WordPress blog from one domain to another
    After you have everything done, redirected, setup, changed, and forms submitted you need to go and update your blog and your blog’s feed on all of your social profiles. This will ensure that all of your new posts get published out and linked back by all of your existing social media and online properties. 5. The domain transfer is done!  Shuaism is now JoshSPeters  and I’m going to kick it off with a post about the 5 step process of moving your WordPress blog from one domain to another. 1. Prep Work. 2. Install WordPress on The New Domain. 3. Have a Drink. 1.
    [Social Media] A Conductor Or Producer?
    If you haven’t noticed organizations and individuals are trying to produce something using social media. The proliferation of social tools, social media and all things social is creating a frenzy to “produce” something, anything and everything aimed at getting results. The process of marketing has been focused on reaching the masses using numerous forms of media.  producer pulls people to their web site and the people are confronted with an anti-social experience and tricked into a “ capture, control and frustrate ” process. You decide.
    [Social Media] Post it Forward
    For all the debate about social media, this is a prime example of why it is such an incredible force for change. Today as I was sipping my morning coffee and perusing the real time status updates of my friends on Facebook and Twitter, one particular post caught my eye. good friend of mine posted that she had received a nice little surprise this morning at the drive-through Starbucks. Apparently she pulled up to the window and was informed that her drink had been paid for by the woman in the car who had preceded her. Look out whoever follows me through the drive through.
    [Social Media] Pinterest Before You Begin To Pin
    Like every other social network (inclding blogs) Pinterest helps you continue to tell the stories/promise/values behind your brand including the people who are its heart e.g. clients/customers, donors, volunteers and staff, etc. Review your social media strategy as well as marketing strategy. Identify content that is 'pinable' on your site and social platforms. The second question, almost before another breath is taken, is "What can we pin?" . Keep Pinterest in perspective. End of story. Beginning of story. (Of course it has to support goals. see below.). Goals  II.
    [Social Media] How Periscope is Breaking Media Boundaries
    From Donald Trump telling Rand Paul he doesn’t belong on the debate stage, to Jeb Bush defending his brother’s presidency, here is what the largest spikes in media mentions looked like, and what caused each: As seen above, mentions of Carly Fiorina spiked when she stated, “I think women all over this country heard very clearly what Mr. Trump said [about my face].” Watch what happens on the map below – in realtime – as Fiorna made Donald Trump’s Twitter mentions diminish  ( highlight to tweet) : Periscope Revolutionizes the Media Industry.
    [Social Media] Fortune 100 Need to Get More Creative with Twitter
    Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Fortune 100 Need to Get More Creative with Twitter by Adam Sherk on November 17, 2009 While many companies now have some form of presence on Twitter, how well are they utilizing it? According to a new study by Weber Shandwick, when it comes to the Fortune 100 the answer is not so well. No so many tweets, and understandably not so many followers: As I covered in my Diversified Twitter Strategies for News Sites post, there’s no “right” way to utilize Twitter. What Horrible Things Did Time Magazine Do in 1964?
    [Social Media] How the New Evernote App Can Benefit Your Business
    One of the most important benefits of Evernote is that you can include PDFs, webpages, images, even audio: whatever format your media is in, Evernote more than likely supports it. Camille McClane is a blogger and web entrepreneur who enjoys writing on social media, online marketing and blogging trends. Evernote is a great app to help you remember important information, keep track of appointments and other reminders. However, Evernote is more than just an app for personal usage; it can also help businesses and organizations maximize their efficiency. Make It Easy to Find.
    [Social Media] Fetching Friday – Resources Mashup & Unseen Sea
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on 10 WordPress Plugins & Other Enhancements That Will Make Your Business More Social – These tools can help you do just about anything, including make your blog and your website more socially engaging. Ways To Tell If You’re Social Media-Ready – Some companies would fare better to run like hell from social media than use 2012 to join the conversation. Yahoo!
  • ARI HERZOG  |  FRIDAY, MAY 14, 2010
    [Social Media] What I Think About Making Money Online
    want to continue to offer strategies and tips on social media marketing without detracting you with advertisements of false promises that some product somewhere is better than something I can offer right here. Tags: Social Media marketing I have purposefully strayed away from affiliate marketing on AriWriter for a single reason: I do not want to change the focus of this blog. But, you know what? That link is an affiliate marketing link, pointing you to the page for Trust Agents , a book co-written by Chris Brogan and Julien Smith. Mash the Web with Ucubd.
    [Social Media] Instagram announces acquisition, gains 10 million users
    Her bio is at the end of the article According to NPR News, the amount of users subscribing to the popular social media app, Instagram, has skyrocketed, only days after the company was bought by Facebook. The following is a post by Maria Rainier. According to recent reports from API, Instagram now has over 40. News facebook Instagram
    [Social Media] Build From Your Base
    Related Stories Custom Orders Begin with a Core Framework A Guide to Social Media Etiquette for Business The Steps From Business Owner to Franchise Owner Is Guest Posting a Good Business Practice? Every baseball swing is different until the base or point of contact. If a player slumps, we tell him to “build from your base” Same is true for business. Every business is different. Even competitors in the same town or service industry can be very different. It might be a different focus (people, product, or process). And of course, personalities always play a role.
    [Social Media] Step Away From The Crossword Puzzle
    We talk a bit about using social media and creating different forms of revenue. It’s so sad, I sometimes get angry. walk into a rural retail business. The bell above the wooden door rings as I walk in. head pops up from behind the glass display counter. She stands and pushes up the eyeglasses from the edge of her nose. “G’mornin’ Can I help you?” ” A tired smile appears. We talk a little bit about her store and how she got started. She was laid off a few years ago and decided to have a go at her own. There has been for a few years now.
    [Social Media] 5 Content Marketing Assets You Forgot You Had
    Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Social Media Examiner’s Social Media Marketing Industry Report is an excellent example. As always, harness this creative energy with social media policies and incentives that educate and empower your employees while protecting your brand. Specifically, how to produce interesting content and how to publish it on a regular basis. Stats Are Sexy.
    [Social Media] How brands sell customers using something that isn’t there
    Related posts: December 29, 2010 -- Top ten posts of 2010 (4) December 23, 2010 -- Top ten attributes for 2011 (10) November 22, 2010 -- Why social media makes brands do good (5) November 10, 2010 -- Brandlines: If and when brands begin and end? (0) November 3, 2010 -- If you want a place in the future, be part of it (8) October 13, 2010 -- Why brands pit one audience against another and lose both (2) September 9, 2010 -- Do ad agencies have a future and, if so, what does it look like? (19) August 6, 2010 -- Lessons from BP and bankers: The need for a more sustainable future (8).
    [Social Media] A Tip to Make Your Dreams Come True
    Five-Step Social Media Marketing Plan. Each weekend I want to try and give YOU a thought that will help you grow. So each weekend I want to post some of the inspiring words people have said to me - usually my wonderful Dad. I am going to call them Bab''s Boosters! So here is today''s Bab''s Booster. The concept here is that ANYONE can find a problem.but successful people find a solution. If the solution was easy then everyone would do it! Angels Advocate for Dreams. If you have a dream.then think of HOW you can make it happen. If you have a dream.BELIEVE. Related articles.
    [Social Media] Social CRM with Google contacts and Rainmaker
    What is Social CRM? Well, imagine looking up a client’s contact details in your current customer relationship management system (CRM) to give ‘em a call and your contact rolodex tells you their social information: that they are on holiday in a warm location, that they are annoyed and in a bad mood with their boss and/or team and that they are leaving the company when they get back home from Vanuatu. Social CRM mixes up business information with personal tweets, LinkedIn and Facebook status updates. Rainmaker: Social CRM for Google Apps. by CloudCenter.
    [Social Media] Kellogg’s UK: ‘Retweet and a poor kid eats’
    Kellogg’s UK is dealing with some serious backlash from what I am sure started out as a well-intended social media campaign to feed the hungry. The tweet from the twitter handle @KelloggsUK read: “1 RT = 1 breakfast for a vulnerable child.” ” A noble cause, right? That’s not how it was taken at all. In fact, Twitter users took Kellogg’s to task on it in a big way, and understandably so if you consider the flip side. Wouldn’t it be “no retweet, no vulnerable child eats?” It’s deleted. Wrong use of words? news and updates
    [Social Media] My Own Adventure in Wayfaring: Saying Farewell to Radian6
    As of December 1, I’ll be leaving my post as Radian6′s VP of Social Strategy to start a new business. Over the course of the last three and a half years, I’ve had the amazing opportunity to contribute to Radian6′s growth as a company, and to watch our community of social businesses grow along side it. Our successful acquisition by this past May really put an exclamation mark on Radian6′s important place in the social business community. I’ve talked a great deal this year about embracing change. So, onward.
    [Social Media] When Outsourcing Helps In-House Efficiency
    Hawke Media expert Erik Huberman tells Forbes that outsourcing makes sense for a company that’s operating with a start-up budget and can’t afford to hire top-level talent full-time. Related Stories Business in Bloom: Smart Moves to Manage Major Growth Spurts Truncate Tighter More Than a Reboot: The Art of the Start, 2.0 by Guy Kawasaki Seven Social Media Tools that Help Save Time and Increase Effectiveness. Fortunately, all of these burdens can be lightened by delegating and knowing when to outsource. Find more information on their website. Small Business
    [Social Media] Davos On The Top Day 1 – a good day
    By the end of the afternoon I was having a hard time paying attention to the last panels of On The Top conference in Davos ; maybe that was partly due to debating the legendary Paul Holmes this morning for 90 minutes and presenting a Social Media Monitoring Case Study later this afternoon. As it turned out, he was replaced by  Marshall Sponder , a Brooklynite, author of the upcoming book  Social Media Analytics and an expert in the same subject. Davos On The Top Paul Homes The Holmes Report
    [Social Media] Anatomy of a Perfect List Post
    This tactic is sure to leave a bad taste in their mouths, and ruin your chances of having your content shared on social media. Image source. Are list posts part of your content marketing strategy? If they’re not, they definitely should be! List posts are the second most-shared form of content, after infographics. They’re easy-to-digest for readers, and have an instant viral quality. That doesn’t mean you can sit down to pen the perfect list post without effort, though. There are tactics you can use to improve your content’s performance. Use the Right Number of Items. Image source.
    [Social Media] Why Nobody Should Buy Digg ?» Techipedia | Tamar Weinberg
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Why Nobody Should Buy Digg Why Nobody Should Buy Digg by Tamar Weinberg on December 20, 2007 Share It hasn’t even been a week and my once positive outlook of Digg has come to a sour end. good company leader would actually recognize that a social news network implies that there are participants involved and that the users are the most important part of the service. Yesterday, Brian Clark over at Copyblogger wrote that Digg is dead.
    [Social Media] Guy Kawasaki explains the art of innovation in 10 steps
    Innovation Matt Rhodes Required reading Cisco Systems ciscolive co-creation cocreation customer communities freshminds FreshNetworks Guy Kawasaki innovation marketing Mission statement online communities social media Social network Virtual community web 2.0 Image by always13 via Flickr. As we’ve written before, right now, in the current economic climate, it’s a great time for brands to innovate. In fact it is those brands and organisations who innovate now who are more likely to be on a faster growth trajectory when the economy starts to improve. Make meaning.
    [Social Media] 1. Introduction to community management
    If you’re new to social media and community management, some of the language may seem a bit obscure. Your community members, especially those who engage in social media a lot, will probably use text speak and standard community abbreviations without blinking. How to Demonstrate the Value of Social Media to Your Boss - Chris Brogan ( Image by massdistraction via Flickr. Brilliant and thrilling though it is, managing an online community is a strange and unusual job. That’s because they do so much. Who can run a community?
    [Social Media] Third Grade Show and Tell: Online Privacy
    My daughter proudly introduced me to the class by saying, “my dad wrote a book about work.” I explained it was about social media (not a gripping topic for most nine-year-olds). Tags: Social Media children COPPA Online Privacy online privacy This morning I was a reluctant participant in third grade show-and-tell. Usually the kids bring books about dinosaurs, or vacation souvenirs, but my daughter took advantage of a little known provision that allows the children to bring people. felt a little like a snow globe, or maybe a sock monkey, on display. Poptropica, etc.
    [Social Media] It's Not Just About Privacy, Millennials Want Trust
    What’s fascinating with this is the growth of social networking sites and our understanding that we’re giving up privacy for the sake of it’s use. 85% of Millennials understand that by participating in social media, they’re giving up part of their privacy. Further, 81% said their social profiles are but only a snapshot of who they really are. Even with mass privacy concerns in the social media environment, users have hardly been deterred from it as a result of privacy concerns. Collecting information seems like a harmless act. Not many.
    [Social Media] 5 Evidences of Following Everybody Nowhere
    In a world that appears to be chasing all things social the act of “ chasing it ” means you are behind. People and organizations have become obsessed with keeping up with the latest and greatest “social tool, social guru and social presence”  Following the latest trend everyone is copying everyone else and then everybody ends up doing the same old thing everyone else has done or is doing. One could conclude that most of the activity within the social media space is a race to follow everybody nowhere fast. What Keeps You Behind?
    [Social Media] Drop The Pitch And The Pony
    Study after study shows that executives from around the globe are having difficulty measuring and defining world class standards for use of social media. While wanting to measure and define world class standards many fall into the trap of “corporate speak” when first trying to even understand all things social. Yet, a large majority (84 percent) report that their brand’s sociability is not yet up to world class brand standards, despite the fact that nearly all of them (87 percent) say they have a social media brand strategy. Integrate or die.
    [Social Media] Drop The Pitch And The Pony
    Study after study shows that executives from around the globe are having difficulty measuring and defining world class standards for use of social media. While wanting to measure and define world class standards many fall into the trap of “corporate speak” when first trying to even understand all things social. Yet, a large majority (84 percent) report that their brand’s sociability is not yet up to world class brand standards, despite the fact that nearly all of them (87 percent) say they have a social media brand strategy. Integrate or die.
    [Social Media] Six Killer Employment Brand Strategies for Your Business
    Give your workers a platform on social media, videos, and blogs. You ought to have a good sense of this already—but of course, you also need to research yourself (in detail!) on social media. By Carol Scott. You’ve read the research and heard the buzz. We all know it: Killer employment branding is the wave of future. I t’s what you need to increase recruitment, find the highest-quality candidates, and even increase your profits. Employment Brand Strategies for Your Business. But…how do you make it happen? Feeling stymied? Do Your Research. Other employees.
    [Social Media] What the Changing World of PR Means to Today’s Organizations
    Last week was an interesting week in the high-tech, social media, Internet geek world. And  rage on the social networks  helped get the NFL referees back to work. No more media impressions and advertising equivalencies. First, Twitter is trying to figure out how to clean up its act, have a consistent brand, and make money, so it’s  shutting out third-party app developers. Then, Justin Timberlake announced  a new MySpace , taking advantage of the hits Facebook has had on Wall Street. Never before have we had so little control…and so much control. PR Today.
    [Social Media] Is Social Media Too Big For Its Britches?
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches? At Monday’s Social Fresh conference in St. But third, and most importantly, conversations about “social media&# are amorphous, and largely pointless.
    [Social Media] Mashable has posted the full video from my talk at their recent.
    PR Social media marketing media cloverleaf owned media thought leadership tradigital media traditional media video mediaMashable has posted the full video from my talk at their recent conference. summary can be found here …. Steve Rubel: Authority in the Age of Overload.
    [Social Media] 5 Ways to Use Content Marketing to Attract New Business
    Jump start your blog traffic – repurpose content through other social media channels like Twitter, LinkedIn and Facebook using third-party tools to make the process easy and efficient to manage. This entry was posted on Wednesday, September 8th, 2010 at 9:00 am and is filed under Marketing Tools , Social Marketing. How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition?
    [Social Media] Extend the Life of Your Event with Post-Event Planning
    Lisa Larranaga Denten is the social media manager of Cision US. She manages the company’s Twitter , Facebook , Google+ , LinkedIn , Tumblr , and Instagram communities, contributes to Cision Blog , and assists with content, social strategy, and tactics. Guest Post by Lisa Larranaga (Editorial disclosure: Lisa works for Cision, a client of Shonali Burke Consulting, Inc. ) . Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. She can be found on Twitter at @lisaml15.
    [Social Media] The value of an email subscription form for a blog
    I’ve heard some pretty interesting claims that email will eventually go away because of the emerging technology that is providing us access to quicker ways to get information. I’m not sure I really believe those claims, if only because I think email is a fairly useful communication platform and something that provides some level of privacy that social media doesn’t provide. Blog Social Media blog email subscriptionSomething which surprises me is how many bloggers don’t include a subscribe by email form on their blogs.
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