TWIST IMAGE | SUNDAY, MARCH 4, 2012
[Social Media] Make A Mobile Marketing Impact
media hacks. online social network. social media 101. social media marketing. Episode #295 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry. Enjoy the conversation. advertising. blogging. cast of dads. cc chapman. facebook.
CONVINCE & CONVERT | WEDNESDAY, JULY 11, 2012
[Social Media] The Power of Awesome
Everything from rogue employees, to bad reviews will spread like wildfire across the social media tubes today. This is one of the reasons companies shy away from social media. About the Scott Stratten: The Power of Awesome is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. No matter our job, we have opportunities every day to do awesome things in business. One of the most powerful opportunities we have for awesome happens when we make mistakes. Being awesome isn’t about being perfect.
BLUE FOCUS MARKETING | MONDAY, JUNE 16, 2014
[Social Media] Scott Goodson (@scottfrog) Tells How He Came Up with Emirates Airline’s ‘Hello Tomorrow’ Brand Idea. #branding #brands
As social media is rising in importance among marketers and companies, I am fascinated about how brands are developing these ideas in order to help them maximize the new rise of social media. How their social media community is thinking rather than simply finding a way of putting the product or company on a pedestal. That’s old world thinking in the age of social and the hackeconomy. Scott: In a world of rapid change, where ideas are spread like wildfire over social media, product messages quickly become outdated or obsolete.
SOCIALFISH | WEDNESDAY, NOVEMBER 12, 2014
[Social Media] 3 Hidden Resources for Your #GivingTuesday Campaign
This means your email list, your social media followers , your direct mail list, your website visitors…the list goes on. Consider these requests of your community: Ask them to spread the word on social media and other places online. Offer guest blogging opportunities, appoint social ambassadors, and provide website banners and badges to show support. Cool Social Tools Featured Industry Insider Open Community Guest post by Jenna Sauber, CauseVox. We hear you, and we get it. Your Community. Challenge them to fundraise on your behalf. Your Peers.
THE RELATIONSHIP ECONOMY | MONDAY, NOVEMBER 8, 2010
[Social Media] Social Value Creation: How To Manufacture Wisdom
Social Media vs. Normalized Intellectual, Social, and Creative Capital. The Innovation Economy will require a completely new approach to social value creation. The Social Credit Score. Not unlike the FICO score, the knowledge inventory is a collection of potential knowledge events where the social network is a reporting agency that has a vested interest in meaningful knowledge events. Also, a Social Credit Score would respond to positive events rather than a finite set of negative “hits”. We call this wisdom. We Call This Simulated Wisdom.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, OCTOBER 6, 2010
[Social Media] Facebook can’t be stopped and here’s why!
And a question I get asked in every meeting when I present social media is – “so who is going to become the next Facebook?” In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. There is no challenger on the market right now that can take on Facebook (yes, not even Google) for the front runner in the social networking space. Email this to a friend?
JOSH S PETERS | MONDAY, JANUARY 18, 2010
[Social Media] How can multiple people use one Twitter account? | Shuaism
Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Microblogging , Social Media , Strategy , twitter » How can multiple people use one Twitter account? Written on January 18, 2010 by Josh Peters in Microblogging , Social Media , Strategy , twitter 1 Comment - Leave a comment! How can multiple people use one Twitter account? Well in a word Cotweet. So that takes care of technology, but that’s always the easy part. The hard part is figuring out exactly how, who, when, and why.
JOEY STRAWN | THURSDAY, NOVEMBER 25, 2010
[Social Media] What I’m Thankful For
She has been completely supportive of me during my increased stint in social media and my amp up in blogging activity. Oh, did I mention that she also went back to art school this year and is rocking it out of the park? Nashville Ninjas. I’ve gotten to know so many people in the Nashville Tech Community this year and many of those relationships have grown to things far outside of simply social media. When I first got into the social media game, Danny was someone I truly respected. Tags: Blog blog friends social media Thankful Tweet.
KIKOLANI | SUNDAY, JANUARY 16, 2011
[Social Media] 44 Blogging Questions and Answers
Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. Social Media Examiner’s Live Blogging Q&A. You’ll find questions from a variety of topics including business blogging, make money blogging, social media, video, WordPress, and more. Also, it’s not all about what you do on your site or your social media. We blog about content marketing and social media (very broad topics and very widely covered). Enjoy! One or the other?
WAXING UNLYRICAL | WEDNESDAY, MARCH 5, 2014
[Social Media] Four Ways Content Writers Can Change the World
But writers- and social media practitioners, speakers, and other professional communicators- can often get the point across as well as or better than others. I have long been a proponent of the power of language. From the time I wrote an essay in second grade that blew away half of the elementary school teaching staff, to what felt like thousands of rounds of high school debate, to my current job at the helm of a fast-growing stable of content writers, language has been an intimate part of my existence. Image: Hownote via Wikimedia Commons, CC 3.0. Leverage content for causes.
PAMORAMA | TUESDAY, FEBRUARY 16, 2010
[Social Media] Kids Don't Hate Twitter Anymore! [Chart]
pamorama marketing, life, social media Home About Bookshelf Links Contact Kids Don’t Hate Twitter Anymore! Unlike most social networks, Twitter started out being more popular with adults before it caught on with younger users. That changed last year as celebrity tweets caught on and mainstream media started talking about the service more. taragana.com) Tagged as: Chart , Demographics , Social Networking , Twitter [link] Twitter now for Teenagers! And your Dog…) « Francis Anderson [.] source). Chart] (pamorama.net) Is Twitter getting younger?
TWIST IMAGE | SUNDAY, DECEMBER 9, 2012
[Social Media] The Future Is The Connected Company
The truth is that social media has changed more than the marketing part of business (hence, the burgeoning term, "social business" ). online social network. social media. Episode #335 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Innovation is something desperately and constantly needed in marketing. Thankfully, there are innovative thinkers like Dave Gray around to help us out. Enjoy the conversation. blogging. brand. business book. dachis group. dave gray. david usher. digital marketing.
WAXING UNLYRICAL | THURSDAY, MARCH 21, 2013
[Social Media] If You Pick My Brain, I’ll Have a Hole In My Head
Yes, after all that, I’m serious; leave a comment below, especially if you have a question related to PR, social media, and/or measurement. I’ll do my best to answer it, either now or maybe later as another post… and perhaps someone else will have a better answer than me. I know this makes me sound like a curmudgeon, but a fairy dies every time I get yet another request to “pick my brain.” ” Now, perhaps I should be flattered my brain is so in demand (because, after all, a time will come when it’s not). But I’m not. We blog.
GAURAVONOMICS | WEDNESDAY, SEPTEMBER 29, 2010
[Social Media] Asian Economies in The Economist Intelligence Unit 2010 Digital.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Re-framing the Internet Freedom Debate: National Security Will Always Prevail Over Personal Liberty The Creative Rankings: Track Asia-Pacific’s Most Creative Brands, Agencies and Talent » Asian Economies in The Economist Intelligence Unit 2010 Digital Economy Rankings Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Lets talk.
DANNY BROWN | THURSDAY, JANUARY 13, 2011
[Social Media] Because You Need To
Why do I need to be on social media? A lot of questions often get the same answer. Because you need to. Why do I need to blog? Because you need to. Why do I need to make videos as a promotional tool? Because you need to. The funny thing is, because you need to is often mistaken for because I have no idea what the right strategy is for you. Might want to keep that in mind the next time someone tells you because you need to. Musings decisions ideas strategies
CONVINCE & CONVERT | WEDNESDAY, JANUARY 22, 2014
[Social Media] Why Apps May Become More Important Than Your Website
In this “Polar Vortex” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about this transitive postulate: We are spending more time online than with any other media. Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast.
SMALL BUSINESS MAVERICKS | SATURDAY, MARCH 5, 2011
[Social Media] The True Meaning Of Content
Here is a list of items that I could include in the definition of content: On-page text Photos Videos Social media text, photos, and videos Widgets Downloadable applications Interactive games Inbound links This is just a smattering. I’m sure you can come up with your own. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? » The True Meaning Of Content What is the true meaning of content? In the old days of the Internet, it was your text and photos.
DANNY BROWN | FRIDAY, AUGUST 12, 2011
[Social Media] The Long Tail Issue for Daily Deal Sites
When daily deal sites like Living Social and Groupon came to the market, many observers looked at it as another nail in the coffin for offline retailing. The Long Tail Issue for Daily Deal Sites originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. By bringing huge discounts to consumers via their local business partners, Groupon and others like them would show business a new way to make more money, while bringing more customers to them. Episodic discounts.
SIMON MAINWARING | TUESDAY, NOVEMBER 26, 2013
[Social Media] Why #GivingTuesday Is The Most Selfish Thing You Can Do
Culture, through various media and content, guides our search for meaning in various directions. Whether you’re a start-up, entrepreneur or large corporation, each entity now finds itself challenged by the new demands of the social business marketplace. First among these are new consumer expectations looking to the private sector to play a more powerful role in finding solutions to the social crises that affect all our lives. The challenges humanity faces is to meet these compounding social crises with equal force. GENERAL
CONVINCE & CONVERT | SATURDAY, JUNE 23, 2012
[Social Media] One Social Thing Wrapup – Week of June 18
Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Thousands of People Get One Social Thing. our free, daily email with 1 great thing you need to know about social and content). One Social ThingThanks! – Jay.
SPIN SUCKS | TUESDAY, AUGUST 17, 2010
[Social Media] Einstein Bagels and their Facebook Campaign | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 17 2010 Einstein Bagels and their Facebook Campaign By Gini Dietrich | Email | Print | 12 Comments | This was first published in the August issue of Franchise Times. No one bashed them in the media. And it worked. No one got mad.
TWIST IMAGE | TUESDAY, JANUARY 31, 2012
[Social Media] A Pinteresting Story
With rumors swirling of Facebook 's pending IPO (and the billions at play that go along with it), it does seem like the most opportune time for the online social networking behemoth to go public. In fact, if Facebook's growth and interest continues to propagate, we can expect that more and more platforms will simply offer social networking solutions that can live and play alongside and within Facebook (much like Twitter does). Think about software that was developed for the Windows platform, and this will be a similar strategy for many of the newer social media startups.
BLOG.JOURNALISTICS.COM | FRIDAY, OCTOBER 1, 2010
[Social Media] Blogger Outreach is Media Relations
Journalistics Home About Subscribe Blogger Outreach vs. Media Relations by Jeremy Porter on September 30, 2010 I’ve seen a lot of buzz for blogger outreach lately. Next to social media marketing strategy development, it’s the number one social media offering for public relations agencies (and driving much of the increase in PR spending this year ). think it’s just a different way to say media relations. All blogs are media, therefore, targeting blogs for coverage is media relations. How Will You Measure Results?
SOCIAL MARKETING FORUM | THURSDAY, NOVEMBER 25, 2010
[Social Media] Listen to Your Super-Consumers and Engage the Engaged to Grow Sales
Social media marketing is, among many other things, about dialogues with people. Many marketers forget that behind all their social media connections, there are real people. At first they are connections, some can be or become fans, followers and ‘friends’. And sometimes they become relationships. Relationships matter much more than connections in business. relationship occurs between two people. In a relationship people talk and listen. And that these connections should evolve into relationships if both parties seem to connect. Talk to them. If you listen well.
KYLE LACY | TUESDAY, JULY 26, 2011
[Social Media] Your Opinion is Secondary. Let the User Tell the Story.
How do you use social media as a small piece of your overall marketing strategy? Seth Godin has an oldie but a goody post (not surprising) about marketing and constituent communication. In the past when an information medium was invented it was built by marketing. Advertising has supported every information medium since the inception of radio, newspapers, and television. When a specific medium was invented marketers asked the question. “How does this help me?. It exists to make you (the marketer) happy. How can you help feed the aspirational need of your donor? Marketing
GREG VERDINO | FRIDAY, MAY 11, 2012
[Social Media] Five For Friday: May 11, 2012
Here are The Five for the week ending May 11th: How to Cure Social Media Paralysis CMOs and Marketing VPs agree that social has a huge impact on how consumers view brands, and yet they’re still not moving to incorporate it into their overall marketing strategy. More importantly, Marketing heads know they need a strategy, but can’t seem to come up with one. A few pointers: learn from others who are already working off a successful social strategy. What’s keeping you from moving forward? According to Forrester, it might be confusion, politics and the shock of the new.
TRADESMEN INSIGHTS | THURSDAY, NOVEMBER 11, 2010
[Social Media] 2010 Industrial Marketing Trends: How Do You Stack Up?
Three of the top four sources of leads are online channels, including the company website, e-mail marketing and search engine optimization. • 68% of companies plan to increase spending on social media in 2010. LinkedIn and Facebook are the most popular social media applications currently being used. • 47% will spend more than one-third of their marketing budget online, and the majority (51%) will invest more in online marketing in 2010 than they did in 2009. How do you stack up with these trends?
THE RELATIONSHIP ECONOMY | MONDAY, MARCH 5, 2012
[Social Media] The Social Obituary: Words That Last
With more and more people of all ages participating within social media or having profiles on social networks the reality is everyone is creating stories and images for life. Social technology is quickly becoming the “wall of life’s expressions” and everyone is writing their life’s memoirs. While many see social technology as a new means to distribute advertisements the human network considers technology as a new means for sharing life. Our words are indeed our social obituary. We all know that someday we’ll die.
NET-SAVVY EXECUTIVE | THURSDAY, JUNE 2, 2011
[Social Media] Why I Haven't Read Your Book (Yet)
I have a pile of books on social media, measurement, and management that I'd like to get to. While the social media books look potentially useful, my other exploration keeps adding books to the second pile. If you're interested in social networks, though, guess what. Start with Linked: How Everything Is Connected to Everything Else and What It Means (2003), which fills in the background on ideas you know, such as social networks, network analysis, and power-law distributions (the math behind the long tail). So far, it's holding up.
CONVINCE & CONVERT | WEDNESDAY, AUGUST 26, 2015
[Social Media] Your Content’s Missing Ingredient is You
The spread of social media and the resulting flood has sucked the personality right out of what many of us write, for anything other than the family vacation blog. Content must compete with the aforementioned flood of communication storming through our respective social media feeds. Early social media —and the fact that not everyone had phones with 24/7 access to social media—also did little to curate, critique, or influence the quality meter on content. Just two years ago, that number was only 20 million. ”). That’s obvious.
PUSHING SOCIAL | WEDNESDAY, AUGUST 27, 2014
[Social Media] The Secret Sauce for “Great” Blog Posts
Their responsibility (example: Social Media Manager for a Nonprofit). Have you ever read something that instantly grabs and holds your attention? In these cases, it seems that the author has a special key to stoking your curiosity. Their stuff is addicting. remember feeling this way about “The One Minute Manager.” I spent every moment thinking about our reading that book. The author was in my head and speaking my language. I’ve been changing that elusive quality, the secret sauce, ever since. Word Count: The optimal length for a blog post. What is Reader Empathy? Think about it.
DANNY BROWN | TUESDAY, MARCH 23, 2010
[Social Media] Are You Strategic? by Mark W. Schaefer
More time on the social web? The social web provides a great way to connect more deeply with customers. You might also like: Introducing Social Media to Your Business 7 Ways to Market Your Business on Facebook – Free Ebook I Want to Fall in Love With You Tags: guest post , mark w. Are.-= Are Morch´s most recent blog post.Blogging killed by Social Media? =-. In my experience, companies are less willing to pay for the "heres how you engage, respond to and build lasting relationships with your customers" social media counsel.
FRESHNETWORKS | FRIDAY, MAY 29, 2009
[Social Media] 3. Growth of a healthy online community
Legal matters are a whole other guide and there are many books on media law available if you want to brush up. sobering example: In 2008, a record payout was made to a social housing firm in Sunderland after seriously defamatory comments were repeatedly posted and published on an ‘anonymous’ news and discussion site, called DadsPlace (sic). Image by ecstaticist via Flickr. What constitutes a healthy community? This is a big question. really big question. Perhaps it’s easier to look at what constitutes an ‘unhealthy’ community? People are leaving, loudly.
SPIN SUCKS | TUESDAY, MAY 26, 2015
[Social Media] The Hillary Clinton PR Campaign
The Social Media Campaign. For those of you who have been doing PR for more than eight years, you’ll remember that a lot of what we did before social media was message creation and training. Though it’s still important for everyone in the organization to describe the business the same way, we can no longer get away with things such as block and bridge during a media interview. Related Stories The 2015 Summer Reading List Storymaking vs. Storytelling: Learn from Mary Poppins Is PR Afraid to Earn Media? By Gini Dietrich. Do we have a deal?
CREATIVE RAMBLINGS | TUESDAY, SEPTEMBER 18, 2012
[Social Media] Yes, ideas can be re-used
Yes, ideas can be re-used was written by Cendrine Marrouat for her social media blog, Creative Ramblings. The most creative people rarely reinvent the wheel. Instead, they take ideas, observe how successfully others have implemented them, and then tweak things accordingly. With that said, efficient tweaking requires knowledge of your audience. Things are so much easier when you actually know who you are talking to. Yes, ideas can be re-used was written [.] Branding Ramblings Reinventing the wheel
KIKOLANI | FRIDAY, JULY 29, 2011
[Social Media] Fetching Friday – Resources Mashup & Volcano Timelapse
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The ultimate guide to online marketing for local business – the basics of what you need to do for search and social media to succeed in your local online marketing strategy. How being friends on Google+ leads to better rankings – how social is continuing to change search. Social Media / Social Networking. The Resources Mashup. Blogging / Writing. Business / Career.
SPIN SUCKS | WEDNESDAY, AUGUST 3, 2011
[Social Media] Defining Your Keywords
Social media. Today’s guest post is written by Molli Megasko. For those of you who write content for Yahoo! you’ve probably received the new “ Yahoo! Style Guide : The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World.”. If you don’t, then this is a great beginners’ guide for writing online (blogs, websites, enewsletters, keywords, SEO, etc.). The book covers writing for an online audience, user-interface, managing mechanics, resources, and so on. Create Your Keywords Foundation. Public relations firm. Now comes the fun part.
THE RELATIONSHIP ECONOMY | FRIDAY, JANUARY 4, 2013
[Social Media] 2013: The Dawn Of The #SocialEra
In 2013 markets will awaken to a much broader understanding of “all things social” that goes way beyond social media marketing. Marketers are coming to recognition of the inexorable collapse of mass media and mass marketing, and the hyper-fragmentation of their online successors. The Enter The Social Era. Social technology has empowered the human network to influence the behavior of markets. The dawn of the #Social Era is more about the reflection of human values than it is about the values propagated by old business models.
THE RELATIONSHIP ECONOMY | MONDAY, NOVEMBER 12, 2012
[Social Media] 15 Bad Business Practices That Are Transparent
There is both benefits detriments to the aspects of “transparent business.” In many respects, anybody with a keyboard and an attitude can turn themselves into “the judge and jury.” At the same time the emergence of transparency fueled by social media is a force that organizations need to be prepared to deal with. Those who have power use the power for self preservation. Self preservation can promote misrepresentation of fact from those who hide their transgression from the accountability of others. Let’s cut back on customer service levels to save money”.
BRASS TACK THINKING | TUESDAY, OCTOBER 5, 2010
[Social Media] 4 Ways To Give Legs To Your Presentations
Use Delicious.com and create a custom tag for the event (like I did for the Monitoring Social Media event at which I’m speaking today. Bonus points: I keep an ongoing collection of social media case studies on Delicious , too. Put your name, company, email and social profiles on the first and last slides at the very least. Share on below… Tagged With: delicious , presentation sharing , presentations , SlideShare , Social media , social presentations @Ed solid advice, Amber. Yay, collective good! 1. Use Slideshare. link] Lori T.
ENGAGE | FRIDAY, JULY 29, 2011
[Social Media] 5 Marketing Cliches You Shouldn’t Roll Your Eyes At (Much)
The only thing we’re bombarded with more than advertising in our media saturated world is the clichés that guide the teams that create them. Whether they are answering phones for you, representing you on social media or at conferences, writing for your magazine or putting on your webinar series, your people are the connecting point between your business and the outside world. If you liked this, try: 4 Boardroom-Approved Reasons for Content Marketing The Future of Marketing: Cling to Your Core and Your Customers Social Media Friends … with Benefits.
KOKA SEXTON | TUESDAY, JANUARY 5, 2010
[Social Media] Paragon Software Group – A Social Experiment
Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Paragon Software Group – A Social Experiment Life is good at Paragon Software. Social Media seemed like a great venue for Paragon to shift into. So we started creating accounts on social media sites so we can push out messaging specifically for the channel and the corporate products in the US. Just about every article on my Corporate Social Media Reading List that talked about Twitter made this point very clear. January I took over social media for Paragon Software.
DREW'S MARKETING MINUTE | FRIDAY, JULY 13, 2012
[Social Media] Marketing in the Round (is your marketing a 360° effort?)
It’s not about social media. Or new (or old) media. It’s media agnostic. No matter what media you use (and you should use several) it’s about weaving them together so they are all stronger. I got a chance to ask author Geoff Livingston a few questions and think his answers will give you a good sense of what the book might offer you and why I think it’s a must read. think Livingston Communications had the right premise – social media boutique – at the right time 2006-9, but was limited by its ties to me. GL: Tenacity.
PAUL GILLIN | WEDNESDAY, JANUARY 12, 2011
[Social Media] “Content Rules” Is a Desktop Reference for Social Marketers
Content Rules doesn’t pretend to be a visionary treatise on the future of social media. For example, compare “Insights from Social Media Research” to “The Naked Truth: What’s Hype, What’s Not in Social Media.” Attracting attention on the crowded social Web isn’t about playing it safe, they say, so get comfortable with risk. It won’t give you great insight about what’s coming down the social media road. By that metric, pages 157-168 of Content Rules are worth the cover price alone. Or promoting the event with a short podcast?
SOCIALFISH | THURSDAY, MAY 31, 2012
[Social Media] Digital business is a strategic priority for CEOs… but not for CIOs (yet).
Most C-level executives say the three key trends in digital business—namely, big data and analytics, digital marketing and social-media tools, and the use of new delivery platforms such as cloud computing and mobility—are strategic priorities at their companies , according to McKinsey’s first annual survey on the topic. Check out the latest McKinsey Global Study on Digital Business. There’s so much good stuff in here, I’m just going to quote liberally from it. However, they also report some tough challenges. Tons of interesting data in this survey. photo credit ).
KIKOLANI | FRIDAY, MARCH 22, 2013
[Social Media] Fetching Friday – Resources Mashup & Imagine the World
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Klout for Business Aims to Help Brands Reach Social Influencers – At long last, Klout has rolled out its social-scoring service to businesses, allowing companies to better understand who their top influencers are online. Social Media / Social Networking. How to Improve Your Social Media Marketing With Blogging – Learn how to enhance your social media efforts using your business blog.
SOCIALNOMICS | WEDNESDAY, FEBRUARY 11, 2015
[Social Media] LinkedIn: Advanced Profile Features
Let’s say you’re looking for work in social media. The words ‘Social Media’ should be the first thing in your headline. One way of writing a headline is more minimalist, just using a few descriptive phrases: Social Media Associate | Content Writer | Brand Manager | Online Engagement Specialist. Alternatively, you might choose something that’s more of a personal branding statement, for instance: Social Media specialist and content writer passionate about helping brands connect with online communities. Custom URL. Click on it.
TWIST IMAGE | THURSDAY, APRIL 14, 2011
[Social Media] Your Marketing Drivel That Is Supposed To Be Content
" I have no problem being critical internally of the work we produce at Twist Image (only the best for our clients), but I tend to shy away from criticism when I'm asked on a more ad hoc basis about the content that an organization is publishing in the Social Media channels. The entire reason you were given the latitude to publish anything was because there was a promise that content is critical to success in Social Media, but that it should always be in the best interest of the brand. social media. What makes content dance? Confession time.
TAYLOR MAREK | TUESDAY, JUNE 30, 2009
[Social Media] America's Got Talent Tips
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me America’s Got Talent Tips June 30, 2009 by Taylor Marek I just finished a good show on America’s Got Talent, though this could apply to American Idol as well, and it got me thinking… Remember Susan Boyle on Britain’s Got Talent? Taylor is a 21 year old New Media Visionary on a Journey to change the World. She had an awesome voice for singing and everyone was floored by it. The judges will like you for who *You* are. Thoughts?
NET-SAVVY EXECUTIVE | FRIDAY, APRIL 1, 2011
[Social Media] Brand Monitoring: Where Are They Now?
couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. Cymfony is now part of WPP's Kantar Media. Back-channel emails are a wonderful thing. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?" The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Brandimensions Folded into its BrandProtect sibling in early 2009.
PUSHING SOCIAL | FRIDAY, MARCH 16, 2012
[Social Media] Pushing Social Digest: Who Else Wants 1,000 Blog Readers?
Pushing Social It was a supercharged week. Ways Blogging Will Help You Overcome a Social Media Crisis. She outlines 7 great tips for using your blog to weather a social media crisis. Ways Google Social Search Should Change Your Marketing. Must-Have Social Plugins for Your WordPress Blog. threw down the gauntlet on Monday, challenging PSers to get 1,000 new blog readers in 90 days. It will be a full-on sprint to blog success. Joining is easy by the way. The start date was 3/12. The end date is Saturday June 9th. Ready? Dive in. Read it. Be Great.
WHAT SPINKS THINKS | THURSDAY, AUGUST 13, 2009
[Social Media] 14 Ways a Blog Will Help You Get a Job « The Spinks Blog
The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals 14 Ways a Blog Will Help You Get a Job Not everyone should start a blog…you should only start one if you are ready to commit to it and you have something to contribute. Reply Grace Kutney says: August 13, 2009 at 3:21 pm Kelly Giles ( [link] ) may have found her job through social media, and I would presume that her blog was some help there. For years, we have explicitly included in our hiring preferences that candidates like to use technology, including social media.
SOCIALFISH | MONDAY, JUNE 4, 2012
[Social Media] How to Influence People in Online Communities
would argue, and many others have too, that Dale Carnegie’s How to Win Friends and Influence People is a great primer for social communities and, more importantly, for defining your Code of Conduct. Social Networking – Relating it to Six Ways to Make People Like You. love that a 1936 self-help book, which was given to me when I tried Amway back in 1989, still rings true in the new age of social media. Here’s the latest post in our “INDUSTRY INSIDERS” column. ———————-. Why “How to…”? Be a Leader.
SPIN SUCKS | WEDNESDAY, SEPTEMBER 9, 2015
[Social Media] Why Project Management is a Must for Every PR Pro
mean, PR is way harder than math and, with the advent of social media, understanding math and analytics is a must for every PR pro or for those aspiring to a career in the industry. By Corina Manea. Ongoing learning is probably the best thing you can do to propel your career forward, whether it’s in PR or not. Gini Dietrich showed you last week three ways you can invest in yourself through learning—a must read article for every professional. Go ahead read it , I’ll wait. To say I like learning would be an understatement. Are you ready? Why Project Management?
SPIN SUCKS | WEDNESDAY, JUNE 6, 2012
[Social Media] Conducting Surveys: The Good, the Bad, and the Ugly
When the economy went south, he turned to social media and does this to feed and clothe himself. In his free time, he does… well… social media… and publishes the Extremely Average. He can be reached on Twitter or by carrier pigeon at the house with the big tree out front. Today’s guest post is written by Brian Meeks. know almost as much about PR as I do about women. I won’t go into the math, but suffice it to say that it is a whole integer well south of zero. I do, however, know a thing or two about data. Well, you could ask them. Da da da.da da da).
SPIN SUCKS | TUESDAY, OCTOBER 23, 2012
[Social Media] Users, Stakeholders, Target Audiences…Or Just People
This Wednesday, October 24, join Mark Story for a Livefyre Q&A to discuss his book, “ Starting Your Career as a Social Media Manager.” You may have noticed a new feature here that comes out on Sunday mornings. Very creatively called, “ The Three Things ,” Howie Goldfarb , Michael Schechter , and I provide links to one article, video, or podcast we think the other should pay attention to that is outside our professional comfort zones. couple of weeks ago, Howie suggested, “ Robbie and Ruthie Talk about Pickles ” from the Ad Contrarian blog.
GAURAVONOMICS | WEDNESDAY, JULY 21, 2010
[Social Media] Financial Chronicle Story on the Rising Role of Social Networks.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « The End of the Monomyth: We Need New Myths in the 21st Century afaqs! Story on What the Sunsilk Gang of Girls Redesign Means for Branded Social Networks » Financial Chronicle Story on the Rising Role of Social Networks Like Facebook and LinkedIn in Recruiting Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Lets talk.
CONVERSTATIONS | FRIDAY, JANUARY 31, 2014
[Social Media] What Do You Do With That? in Friday Flutterings
Related Stories Social Media for Small Business: Driving Lessons Social Media for Small Business: What Kind and Why? If you’re creating, keep creating. Get comfortable with the crap you create – not for use, but to improve your creation. Perfect makes Practice. … There will come a time – and maybe already should be here – that every retail sales associate will carry a handheld device or tablet as part of the display merchandising and a way to assist in “ showrooming ” in a profitable manner. … Do you do this?
TWIST IMAGE | SUNDAY, OCTOBER 30, 2011
[Social Media] What Marketers Are Learning From Occupy Wallstreet
long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. While neither of us can claim to be politicians or economist, we discuss the power, value and merits of #occupywallstreet and how Social Media continues to play a pivotal role in our redesigned world. media hacks. online social network. social media 101. social media marketing.
WAXING UNLYRICAL | FRIDAY, MAY 22, 2015
[Social Media] Trust, Disclosure & Content: 3 Keys to Thought Leadership in the Media [Report Review]
These were some of the key findings of D S Simon’s 14th Media Influencers Report (you’ll need to give them your email address if you want a copy; the report is free and they sent me one for this review); this is a pretty good summary from PRWeek. Doug reiterated this last point when I asked him for his take on thought leadership in the media. First, “the only way communicators can be considered thought leaders is by earning trust, from their colleagues and from the media. If the media feels misled, the chances of your story getting placed will be nil.
SMALL BUSINESS MAVERICKS | FRIDAY, MARCH 8, 2013
[Social Media] YouTube Improves Video Channels With One Channel
Whether you are into video marketing, e-mail marketing, social media , something else, or a combination of the above, technology, and the Web in general, keeps improving. Video marketing just keeps getting better and better. YouTube recently introduced One Channel, which is a new platform that allows you to redesign your YouTube channel to appeal to a larger audience. In essence, One Channel makes your YouTube channel more accessible to more devices. For instance, your YouTube video channel will look the same on a desktop as it does on a laptop or a TV. Laura In The Kitchen.
CONVERSTATIONS | MONDAY, OCTOBER 4, 2010
[Social Media] Tracking Influence and Conversations with eCairn
The team at eCairn has once again released its Top 150 Social Media Marketing sites and there's some great sites to learn from. . The top folks are ones you might expect and some of my own favorites. But there are also a lot of sites I hadn't visited before - and we can learn a lot from what they have to say. The list is worth a travel of your mouse (I'm middle-of-the-pack if you're lookin'). If you're around tomorrow, the eCairn team is also showing a demo of it's conversation tracking product during a FREE webinar on Tuesday, Oct. 5 (11:30a - 12:00p CT).
PAUL GILLIN | FRIDAY, DECEMBER 9, 2011
[Social Media] The Social CIO: Texas Health Builds a Knowledge Engine
Last week I posted a rant about the failure of CIOs to take a leadership role in their company’s social media strategies. Over the last three years, Texas Health has grown its use of a behind-the-firewall social network to more than 3,500 employees (the organization can’t reveal the product’s name because of a non-endorsement policy). The employee-focused social network is changing the way the business operates. The social network “has became our primary form of communication,” Marx said. “I stopped all e-mail to my staff.” million customers.
JEFF KORHAN | FRIDAY, AUGUST 1, 2014
[Social Media] Entrepreneurship is New: And Old and New Again
Chris Brogan is the CEO of Human Business Works, publisher of Owner Magazine, and a New York Times bestselling author of multiple books, including The Impact Equation, Trust Agents (co-authored with Julien Smith), Social Media 101, Google+ for Business , and most recently published, The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators. About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business – (Wiley) . You will really enjoy this conversation.
MOBILEGROOVE | FRIDAY, SEPTEMBER 9, 2011
[Social Media] Has Yahoo Missed The Mobile Boat?
This week Yahoo’s board fired CEO Carol Bartz , news that rocked the industry and has some debating if the company’s inability to choose between being a media company or a technology provider is to blame. What were the missteps in mobile that cost Yahoo, a company once so close to expanding its prowess in search, social and technology to mobile, its competitive edge? According to the findings, 28 percent of all American adults use mobile or social location-based services of some kind. We’ll likely never know the answer. Is LBS the big thing for marketers?
SMALL BUSINESS MAVERICKS | MONDAY, FEBRUARY 17, 2014
[Social Media] Why You Don’t Want To Buy Video Views
Just like they did with PPC advertising and social media, some YouTube video marketers have got the idea that they can buy video views and succeed. Buying video views ranks right up their with buying PPC clicks and social media shares. They may very well on the short term, but in the long term, spammy marketing methods rarely work no matter what the format. For awhile, YouTube seemed to have been complacent, or at least didn’t take notice to the bad practice of view spam. It seems they’ve started to take notice. Learn to earn your views.
SMALL BUSINESS MAVERICKS | WEDNESDAY, SEPTEMBER 4, 2013
[Social Media] How Creative Is Your Content?
Here are a few of the more interesting ideas on content that he shares: Get your staff to interact with customers through social media. Have product giveaway contests that require sharing through social media. Content marketing is a necessity in today’s business climate. Small businesses can get with the program or miss out on opportunities. But you don’t need a huge budget to be successful marketing online. You can get by with some drive and a little bit of creativity. Matthew Barby shared some good ideas for content for small businesses.
AKAMAI MARKETING | FRIDAY, DECEMBER 28, 2012
[Social Media] Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch
The Social Role in Self Publishing. Many writers might think the only role for social media is in the marketing and promotional phase. But throughout the book, Kawasaki provides examples of how his social community made the book better, during each phase. From crowdsourcing feedback to yes, marketing, the Kawasaki discusses how to leverage an active social community. His approach to feedback from readers is very consistent with social media ethos, he invites it and acts on it. And yet. That doesn’t mean the process is easy. Price: $9.99
SCOTT GOULD | FRIDAY, JUNE 11, 2010
[Social Media] Developing A Strong ‘NO’
And when they want me to do something that’s a little bit outside my expertise, like a custom CMS or some social media consultancy? No, I don’t want to advise you on social media strategy. Last week, Rich Quick posted an excellent comment on this blog, talking saying “NO. It came in the middle of the discussion of the 5 innovations of the iPad, and that Apple’s strength was by saying no to a lot of things, in order to have a stronger and more defined yes. In actual fact, MG Siegler from TechCrunch wrote the same thing yesterday.
IT'S JOSIP NOT JOSEPH | TUESDAY, JULY 27, 2010
[Social Media] A Day in the Life of a Millennial
Whether it’s through texting, BBM, email or social networking, we are communicating to our friends. And although social networking has fuelled the idea of intertwining worlds, the explosion of mobile communications and technologies has taken it one-step further. Home It’s Josip Archives Let’s Talk The Word on the Web A Day in the Life of a Millennial Written on July 27, 2010 by Josip Petrusa 0 Comments Tweet Share 1 save We all woke up today just as if it was any other day. Each with our own priorities and responsibilities to deal with. Today is like any other day.
SOCIAL MEDIA NETWORK MARKETING | TUESDAY, OCTOBER 19, 2010
[Social Media] Twitter Is Part Of Your Customer Care
Become a resource, not a salesperson: One of the cardinal rules of marketing with Twitter and other Social Media sites is to be a resource of information and not an annoying, pest selling stuff. To discover, share, question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadiaMany a times we may observe that companies are trying to see how best they can use Twitter to promote their products and services. Unfortunately not many get the basics right. The fact is a few good tweets can also provide great customer service. Send a Tweet.
SPIN SUCKS | MONDAY, JUNE 4, 2012
[Social Media] Four Things Customers Want When Making a Purchase Decision
These are all of the social media tools available on the web today. When I started out on the social web nearly five years ago, there were a fraction of that. We’re so focused on creating engagement – through our social networks and content – that we forget the information our customers are gathering is only as good as what the last person said about it. Most of us know the marketing mantra KISS – Keep It Simple, Stupid. But how many of us actually practice it? Take a look at the image over there on the right. It had only 31 tools. But today?
BARE FEET STUDIOS | SUNDAY, DECEMBER 11, 2011
[Social Media] How to Contribute to an Open Playlist on Spotify
My colleague and brilliant marketer, Tara Coomans, created an open playlist on the music sharing service Spotify, and has invited anyone to help beef up the party mix for our annual Hawaii Social Media Year in Review partee. Yes, of course you are invited! But about the Spotify Playlist: Great idea! thought. But it is easier said than done. So here is a quick cheat sheet. Of course, you will require a Spotify account before you can add any songs to the playlist. Visit Spotify and set up your account. Then navigate to Tara’s playlist. Subscribe to the SMCHI Playlist.
FIREBELLY | TUESDAY, OCTOBER 29, 2013
[Social Media] Facebook Has Lost Their Teen Spirit
Surprisingly, a lot of the drama and popularity contests stem from social media. But now, most of her social media interactions are on Instagram, Twitter, Snapchat, and Kik (which I do not approve of for a 14 year old). For teens, your popularity on social media depends on how many likes you get per photo (in what amount of time is also a factor here), how many followers you have, and how many shares or retweets you get. According to a Business Recorder survey, Twitter has overtaken Facebook as the most popular social network among U.S. teens.
GREG VERDINO | WEDNESDAY, OCTOBER 7, 2009
[Social Media] Marketing is an infinite game
Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « #deadlinefail | Main | Turn skeptics into advocates at Blog World Expo » Marketing is an infinite game This morning, as I was doing some research for microMARKETING I came across a great quote by a religion scholar named James P. Pre-Order from AMAZON Pre-Order from BARNES & NOBLE Pre-Order from BORDERS Downoad My eBook Download my FREE marketing and social media eBook. Carse. Carse.
CONVINCE & CONVERT | SUNDAY, JANUARY 22, 2012
[Social Media] Comparison of 100 Top Companies on Social Business and Corporate Culture
Are social business and corporate culture inevitably linked? ” As social business moves from the toddler stage to youth stage, it’s becoming accepted wisdom that the best and most social organizations transform from the inside out. Does Being a Good Place to Work Impact Social Business? Last week’s release of the 2012 FORTUNE list of 100 Best Companies to Work For got me thinking about whether being employee-centric inherently impacts the social business aptitude of the company. Social Business Comparison.
CONVERSTATIONS | TUESDAY, APRIL 29, 2014
[Social Media] Your Business: How Do New Customers Find You?
There are many platforms and places to hang a shingle or spotlight your business: Social Media. Search and Social. While you’re working hard making your company easy to find, your prospects are doing one of two things: looking in a search engine or asking their friends and social networks. The findability of your business relies on search and social. One of the reasons we recommend having a static presence on social networks is to help your prospect easily find your company location and contact information, while helping you in improving search results.
THE RELATIONSHIP ECONOMY | MONDAY, NOVEMBER 29, 2010
[Social Media] “Social” Attitudes, Attacks & Popularity
You can see the “self-righteous aggression throughout social media when people claim stupid positions then attack when others disagree with their positions. Many of today’s popular bloggers have become intolerant to others challenging their positions or beliefs about all things social. There are many “popular bloggers who are on speaking circuits, have published numerous books , massive following and coverage by main stream media and all this popularity has made them untouchable in their own minds. In other words bigoted. Send article as PDF.
IDACONCPTS | FRIDAY, APRIL 29, 2011
[Social Media] Blogging: The Small Business Way
Chris Marentis writes from experience about lead generation, closing the sale and leveraging social media. He is the founder and CEO for a local internet marketing company Surefire Social, a resource for local search marketing. Blogging has different meanings for different people. It would only be logical that entrepreneurs who use blogs as a marketing tool should likewise utilize it specifically to market goods and services. It is crucial for local businesses to maintain a blog in order for them to be competitive. If Content is King, New Content is Emperor.
WEB METRICS GURU | TUESDAY, OCTOBER 19, 2010
[Social Media] Upcoming Reviews of Analytics Platforms
I’m currently reviewing new features of Synthesio Social Media monitoring platform; also taking a deeper dive into eCairn (blogging / influencer / contact manager ) and CisionPoint (I’ll be doing a seminar with Cision in mid November, soon to be formally announced). Tags: web journal Business Cision CisionPoint customer relationship management eCairn Facebook Social Media Social Network There’s a couple of other platforms I am looking at now that are earlier stage but I’ll be talking about them shortly, as well.
JEFF KORHAN | MONDAY, AUGUST 9, 2010
[Social Media] Jing is a Powerful Online Visual Communication Tool - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Getting Started with Social Media - A Small Business Checklist | Main | How Social Media is Revolutionizing the College Textbook Market » August 09, 2010 Jing is a Powerful Online Visual Communication Tool If you have wondered how the tech bloggers create high resolution screenshots with descriptive annotations that convey a clear message, than look no further than Jing. What Exactly is Jing? Has this been helpful?
WEB METRICS GURU | WEDNESDAY, NOVEMBER 23, 2011
[Social Media] The Secrets of Viral Videos – One Theroy seems to have some Substance
As some of my readers know, I have a section on measuring Viral Videos in chapter 2 of Social Media Analytics, and some of that information came from a 4 year old TechCrunch post by Dan [.]. My jaw dropped while reading a post by Jeff Bullas on the 4 Key Elements for a Viral Video tonight. Viral Video Dr. Brent Coker Viral Videos
TWIST IMAGE | FRIDAY, NOVEMBER 2, 2012
[Social Media] The Responsibility Of Twitter
It could well be one of the most important reads about Twitter (and, social media) in a long, long time. The New York Times took Twitter to task: "While people are learning to accept information posted to the social Web with a large grain of salt, they may not be able to distinguish between useful updates and fake ones during a crisis or disaster, which can become dangerous. Get media savvy. On January 30th, 2011, I published a blog post titled, Get More Media Savvy. No, this doesn't require anyone to get a degree in media studies. media creator.
WRITTENT BLOG | THURSDAY, JUNE 20, 2013
[Social Media] How to Triple Your Audience and Lead Generation With Content Syndication
While blogs and social media may be replacing print media as primary information highways, the basic concept of syndication is definitely alive and well on the web. Your website could reap the benefits of an instantly expanded audience, without the hard work of expanding your social media reach over time. We’ve highlighted some of the primary pluses and minuses below: Pros: Expanded Audience: Some of the larger syndication websites boast social media followings as large as 100,000 or more. Social Media Today. What is Syndication?
THE RELATIONSHIP ECONOMY | MONDAY, OCTOBER 24, 2011
[Social Media] Four Strategic Social Experiences
Social technology is flooding the “clouds” with buyer and supplier sentiments toward brands, organizations and individuals. No amount of marketing, advertising or social media strategies will change this. An article in HBR titled Social Strategies That Work by Miko?aj aj Jan Piskorski states: A successful social strategy would focus on work that reduces costs or increases customers’ willingness to pay by helping people establish or strengthen relationships if they do free work on the company’s behalf. Rethinking Business.
WAXING UNLYRICAL | THURSDAY, JANUARY 31, 2013
[Social Media] What Playing the Oboe Taught Me About Building My Own PR Practice
It was through my love of music that I discovered my passion for branding, public relations, and social media. I came into communications via a rather round-about path: I enrolled in a Bachelor of Music program for oboe performance. Without any communications, journalism, or marketing classes under my belt, and working to build my own consulting practice over the last two years, I’ve had to push myself, think outside the box, and create my own systems from scratch. Attention to detail. The oboe is one of the more challenging instruments one can choose. Obsess, then let go.
THE RELATIONSHIP ECONOMY | TUESDAY, FEBRUARY 8, 2011
[Social Media] Applying Social Leverage
What Social Levers Achieve Tipping Points? Gladwell describes the “three rules of epidemics (or “agents of change ) in the tipping points of epidemics. 1) The Law of the Few : “The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social skills. 2) The Stickiness Factor : the specific content of a message that makes it memorable and have impact. 3) The Power of Context : Human behavior is sensitive to and strongly influenced by its environment.
SIMON MAINWARING | MONDAY, JANUARY 13, 2014
[Social Media] How P&G Is Leveraging The Winter Olympics To Build Its Customer Community
Proctor & Gamble became a poster child for social media engagement in 2012 with its ‘Best Job’ television spot for the London Olympics. Not only did it become a viral sensation across multiple social media channels, but it also won the Emmy for Commercial of the Year (a fourth straight win for ad agency, Wieden & Kennedy ). Originally published in Forbes. In doing so, P&G reveals three critical steps in the architecture of a global brand community: 1. Without that clarity, one cannot hope to tell a story worth sharing by employees and customers.
DANNY BROWN | FRIDAY, SEPTEMBER 4, 2015
[Social Media] Should You Care About Losing Blog Subscribers?
Or, if you write about social media, ignore the standard “Why Google+ is great for business” posts and offer a rebuff on why the platform is struggling to be relevant for the majority of businesses out there. Maybe. It depends. know – crappy answer, right? But each one can be applied to the question of losing blog subscribers and if you should care or not. After all, as bloggers, we’re more often than not told that “it’s all about the list”. question – there are plenty of other blog posts dedicated to that topic already. Let’s dig in. Yes – Your Subscribers Are Everything.
DANNY BROWN | SATURDAY, SEPTEMBER 24, 2011
[Social Media] The Difference Between Acumen and Accruing
Something to keep in mind when you next want results in anything you do… The Difference Between Acumen and Accruing originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Acumen and accruing. Two words that share a few letters, and yet are miles apart in every other sense. Acumen means you have something of use; accruing means you’re in the process of gathering stuff that isn’t necessarily useful. Insights acumen versus accruing business acumen
GEOFF LIVINGSTON | WEDNESDAY, FEBRUARY 6, 2013
[Social Media] InstaBRAND on Instagram
Instagram is at the forefront of the visual media revolution, challenging norms on text heavy social networks. There seemed to be a tipping point starting in 2012 with a little bit of a backlash from marketers who were tired of public relations and social media types owning and pushing content marketing strategies. It is a diluted/watered down version of a brand’s core storytelling experience. I’m probably going to p**s off a lot of PR, SEO and social media types, but the truth is most marketers and consumers are tired of hearing the record stuck on repeat.
SOCIALFISH | THURSDAY, MAY 1, 2014
[Social Media] Using YouTube for B2B
Related Posts Engaging Through YouTube – Charity Inspiration Five Web Design Trends to Watch Why They Don’t Follow You On Instagram Adapt Your Website to a Mobile World Awesome Nonprofit Social Media Decks from #14NTC BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups. YouTube reigns over online video sharing. With the ability to transform a mere Canadian child – Justin Bieber – into a worldwide household name, YouTube carries sizable clout in the modern world. I’ll let you decide if this was a positive or negative thing in the case of Justin Bieber! Boost SEO.
KIKOLANI | FRIDAY, JULY 20, 2012
[Social Media] Fetching Friday – Resources Mashup & Kitten Who Talks Too Much
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Have a long, hard look at your blog to see if the foundation is right, instead of chasing the latest social media craze. An Introduction to 7 of the Most Popular Social Networks for Business – Learn how each social network is different from the other so you can spend your time on the most appropriate networks for your business. Social Media / Social Networking.
WAXING UNLYRICAL | MONDAY, FEBRUARY 17, 2014
[Social Media] Monday Roundup: Making Connections
IBM CEO points to social strategy with a twist. Why: Mark Schaefer reviews IBM’s new strategy that includes a shift toward making meaningful connections with consumers via social media. Good morning! Today’s President’s Day here in the U.S. Anyone lucky enough to have a day off from work? Connections are an essential part of the human condition. Making the right connections can lead to big things… perhaps even the presidency! So this week’s roundup features seven posts from around the web that focus on just that: making connections. 1.
FEVER BEE | TUESDAY, DECEMBER 6, 2011
[Social Media] Making Your Community More Responsive
Promote discussions through social media channels with links back to where members can reply. Does your community have a low level of responsiveness? Are there a large number of discussions with a small number of replies? Do members have to wait a long time to receive a reply to a discussion? There are a few simple tips to increase responsiveness. Ensure every discussion receives a reply within 24 hours. You need to work hard or have volunteers to do this. Create a weekly list of unanswered questions/toughest questions.
SMALL BUSINESS MAVERICKS | MONDAY, JANUARY 5, 2015
[Social Media] How To Figure Out Your Sales Funnel
The ones who heard or saw and responded went further into the funnel. A lot of people are active online, so social media may be the first place they become aware of your brand. You see the term “sales funnel” many times in marketing. It’s a good analogy in one way because a funnel is used to catch a wide stream of something and narrow the stream to the size of the container. The sales funnel has filters in it so only the right things get through. Think Backwards. The best way to figure out how to get a particular result is to work back along the process.
SOCIALFISH | TUESDAY, OCTOBER 9, 2012
[Social Media] Your online community could be your gold mine and you don’t even know it.
It doesn’t see that these social media community members are deeply engaged—with one another, with the industry, with using and providing technical and business information—with all the things the association says are its mission to provide. MUST READ post from Andrea Pellegrino over at the Demand Perspective on The New Rules of Engagement Present Opportunities and Threats for Association Membership: She describes an association losing members despite “aggressive acquisition efforts” – but sitting on a goldmine. The association doesn’t see it that way, however.
WEB METRICS GURU | SUNDAY, JUNE 13, 2010
[Social Media] Web Journal June 6th-June 12th plus the price of Gold
Anyway, Fred Wilson’s feeling was that Gold doesn’t really contribute to Social Good – it’s easy to redeem but doesn’t … add value to society – here’s more from his post: I’m not sold on gold. I don’t really know what I’d do with a bunch of gold. But then again, all this internet stuff might be dangerous for our brains – at least – some studies claim to show this such as the one cited in Is Social Media Dangerous for Your Brain? in Social Media Today earlier this week.
MINDJUMPERS | THURSDAY, APRIL 14, 2011
[Social Media] Impressive Digital Campaign: Magnum Pleasure Hunt
Super Bowl Becomes Social Bowl. Great Value Created by Toyota in Tough Market with Social Media. Tweet The new Magnum Pleasure Hunt is one of the most impressive digital campaigns that I’ve seen for a long time. More and more brands choose to create videos that take over sites already know, like for instance the Desperados Youtube takeover that we wrote about yesterday. The Magnum Pleasure Hunt is a new game to market the new Magnum ice-cream and the game is a full Flash experience created by Swedish Lowe Brindfors. And then the action takes on.
ENGAGE | MONDAY, MAY 7, 2012
[Social Media] 4 Tips on How Businesses Can Be Better Communicators
Be Simple, Direct, and Honest Believe it or not, folks in the 18–49 age range actually want to buy things and then have a social media parade telling people how awesome these things are. The author of a recent post on The Atlantic ’s website presented a case study of a social media ad for Dove that she felt was counteractive to the company’s main goal—more customers engaging the brand. Train Your Employees to Use Their Voices Effectively Press releases, social media, and advertising aren’t the only effective ways to promote your business and spread your message.