GEOFF LIVINGSTON | SUNDAY, NOVEMBER 28, 2010
[Social Media] The Questionable Ethics of Klout Perks
On the social web, it is important to look at the details, including content publishing rights, communication “best practices, influence theory, or a “Perks package. ’ Marketing, PR and social media folks don’t have the same kind of rigorous code of ethics, unfortunately. Tags: social media calvin lee ethics klout klout perks Mike Ashworth Society of Professional Journalists Susan Murphy It has brought up the question of ethics. Will these influencers always reference the Perks program when touting their Klout?
DIVA MARKETING BLOG | MONDAY, DECEMBER 31, 2012
[Social Media] Stories From Smaller Nonprofits: VolunteenNation
As The Fates would have it, just as I was feeling sad that I didn't have a nonprofit to share with you, once again social media came to the rescue. She has spoken at numerous conferences throughout the nation, has a column at the Huffington Post, was honored in 2010 as a L’Oreal Paris Woman of Worth , and was recently listed on the 2012 Forbes 30 under 30 Social Entrepreneurship list. Utilizing social media tools to promote the website over 8,500 youth have found volunteer opportunities through the website, organized volunteer events, and our annual volunteer fairs.
THE JORDAN RULES | MONDAY, OCTOBER 29, 2012
[Social Media] Emotion is The Secret to Creating a Meme
Remember, in order to create a meme, you're targeting influencers and using social media to spread a message. Memes have existed long before the internet and will continue long after. The insights that reveal how memes have come into existence also reveal how someone could create a new meme. Memes rely on appealing to deep-seeded, primal emotions to drive their transmission; but before I get into that, let me start with the basics. What is a meme? Memes are contagious ideas that get spread from person to person. Traditionally, memes like fads involve a gradual spread of an idea.
TWIST IMAGE | THURSDAY, MAY 16, 2013
[Social Media] The Truth About Advertising In 2013
This doesn''t mean that it''s not important, creative and a part of our lives, but this quote from the famed Mad Man speaks to the reality of a media saturated world. and this quote comes at us long before the Internet and social media made it stupid simple for anyone to be a media channel unto themselves. Technology and all of the media permutations that it has created has brought us to this interesting moment in time when clients aren''t looking just for ads, but rather business transformation. What a true social media strategy looks like.
TWIST IMAGE | THURSDAY, OCTOBER 20, 2011
[Social Media] The Moment You've All Been Waiting For.
When will Digital Media take over from television as the number one medium of choice by marketers? right here, right now: "For the first time since being tracked, digital media - including online, social and mobile - has approached parity with television as the most important medium among agency executives, according to the latest quarterly survey from Strata , the media data processing provider that services roughly half of all U.S. Digital Media is a new media. digital media. media. new media. social media.
ENGAGING BRAND | TUESDAY, JULY 15, 2014
[Social Media] Productivity Tips #1 -How to Save 30 Hours per Month
The irony is that business have meetings about how social media is a time wasting activity! You know the feeling. You arrive at your desk in the morning. You look at your to-do list and then your calendar… when are you going to get some work done? What excuse can you make for not getting the action points done? You feel stressed and annoyed that if you had a clear calendar then you may actually get something done. Imagine if you had an extra 31 hours per month to do rather than talk, to think rather than hear excuses – wouldn’t that feel great. 31 hours!…
TWIST IMAGE | WEDNESDAY, NOVEMBER 23, 2011
[Social Media] The Mobile Imperative
often lament this moment in time as being one where us Marketers are trapped in media purgatory. If you think that most brands still struggle with the Web, e-commerce and Social Media, I'm proud to state that I think mobile - and how it will connect us - will make everything else look like a joke. media channel. media purgatory. social media. There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. It's not heaven. brand.
STEPHEN P SMITH | WEDNESDAY, FEBRUARY 1, 2012
[Social Media] Getting Paid for Existing vs the Great Thanksgiving Hoax
The Weekly Letter covers topics such as: How you can use Social Media today to get more business. Business Development Productivity HBR honest metrics Ja-Nae Duane Looters and Moochers Socialism doesn't workMy Friend Ja-Nae Duane posted a link to a HBR article on Google Plus this morning: Tackling Business Problems. Integrate Your Marketing With Your Purpose We’ve talked about this since the financial meltdown. Now it’s time to do it: Unlink pay from performance. The evidence keeps growing that pay for performance is ineffective. This has been most true in the U.S.,
DIRECT MARKETING OBSERVATIONS | FRIDAY, FEBRUARY 3, 2012
[Social Media] Why Should You Comment On A Blog Post?
Social media has changed the game for journalists, for newspapers, for magazines, for bloggers and readers. I was reading an article today titled, Behind the Wheels: An all-too-real Cinderella story it had 12 comments. The piece was beautifully written and it was interesting to see what those 12 people had to say. Which got me to wondering: How come useless throw away blog posts and articles have tons and tons of comments and the good stuff gets next to nothing? felt like a sucker. So why did I click on it? Salacious content always works. People are suckers for lists.
SOCIALNOMICS | TUESDAY, MARCH 16, 2010
[Social Media] Facebook Surpasses Google
While I’ve often said that Google views Social Media as their top competition, this rapid ascent by Facebook is astounding. By Erik Qualman. The week of SXSW Interactive Conference in Austin is an appropriate time for data to show that Facebook has overtaken Google in U.S. Market Share according to recent data from Hitwise. Facebook surpassess Google in traffic in the U.S. according to Hitwise. Facebook surpassed the previous most popular site, Google, in terms of overall traffic for the week in the U.S. web traffic vs. Google 7.03%. Facebook traffic +185% vs. Google 9%.
CONVERSTATIONS | FRIDAY, NOVEMBER 28, 2014
[Social Media] 8 Tips to Creating a Small Business Holiday Marketing Plan
Author Bio : Lewis Robinson is a business consultant specializing in social media marketing, CRM, and sales. He’s had the opportunity to manage his own startup businesses and currently freelances as a writer and business consultant. Written by Lewis Robinson. Whenever the holidays roll around, anyone hawking anything is always in a tizzy to sell as much as possible. This impulse is understandable, given the rampant fervor surrounding the end of the year. Holidays provide a quick shot of adrenaline and a potential long-lasting brand boost to any small business.
GEOFF LIVINGSTON | FRIDAY, FEBRUARY 18, 2011
[Social Media] A Better Social Web Exists
A better social web exists. Today, this social web isn’t popular, instead it has fascinating small pools and eddies of action and meaningful dialogue. But this can be The Social Web, a place better than a popularity driven attention sphere focused on the best looking unicorn (Bieber or Kardashian, take your pick). Rather than dismissing social media ‘s incredibly empowering capability in the hands of the Fifth Estate, the better social web seeks to increase online literacy for Everyone using these tools. It exists within each of us. Maybe.
SPIN SUCKS | MONDAY, OCTOBER 22, 2012
[Social Media] Will Lack of Creativity Be the Demise of the PR Industry?
This Wednesday, October 24, join Mark Story for a Livefyre Q&A to discuss his book, “ Starting Your Career as a Social Media Manager.” Communication Crisis aaron perlut crisis communications kd paine media relations mitt romney pizza hut president obama presidential debates publicity ray lewis reputation management visaHave you seen that Visa commercial where the little girl asks Ray Lewis questions during a press conference, such as, “Hashbrowns or home fries” and “Do you like my dress?”? ”? ” But I digress.
WAXING UNLYRICAL | WEDNESDAY, MARCH 5, 2014
[Social Media] Four Ways Content Writers Can Change the World
But writers- and social media practitioners, speakers, and other professional communicators- can often get the point across as well as or better than others. I have long been a proponent of the power of language. From the time I wrote an essay in second grade that blew away half of the elementary school teaching staff, to what felt like thousands of rounds of high school debate, to my current job at the helm of a fast-growing stable of content writers, language has been an intimate part of my existence. Image: Hownote via Wikimedia Commons, CC 3.0. Leverage content for causes.
TWIST IMAGE | SUNDAY, MARCH 13, 2011
[Social Media] In Conversation With Gary Vaynerchuk
In the process, he's also managed to turn himself into the person that brands want to speak to when they're looking to understand these many new media channels (his Social Media agency, Vayner Media , continues to grow). media hacks. online social network. social media 101. social media marketing. vayner media. Episode #244 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #244 of Six Pixels Of Separation - The Twist Image Podcast. bite size edits.
GAURAVONOMICS | WEDNESDAY, AUGUST 18, 2010
[Social Media] Are We Becoming Digital Nomads?
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « GlobalPost Story on the Role of Social Media in the Kashmir Protests Killer Startup Idea: CrowdQuest White Label Platform for Crowdsourcing Q&A » Are We Becoming Digital Nomads? In my previous avatars, I have studied at IIM Bangalore, held senior marketing roles at the Tata Group, taught social media at Georgetown University as the 2008-09 Yahoo!
IMAGINE YOUR REALITY | TUESDAY, DECEMBER 28, 2010
[Social Media] What I’m doing to get ready for 2011
My goal, with those calls, will be to set up meetings so I can make proposals and get new clients. 5. I’m continuing work on my next social media book. I’m not going to write yet another blog post about setting goals vs resolutions or tell you why you should be working on your business now during a lull time. There’s other blogs that will tell you that. Instead I’ll tell you what I’m doing this last week of 2010 so I can be ready for 2011. These are just a few things I’m doing over the course of this week.
DANNY BROWN | SUNDAY, JULY 3, 2011
[Social Media] On Creating and Curating an Experience
On Creating and Curating an Experience originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. We like to be entertained. We enjoy storytellers that can transplant us into fantastical realms and take our imaginations on rides that we’d never usually imagine. We like touchpoints. Simply put, we enjoy being part of the experience. The best storytellers are that because their audience is enveloped by the words from the pen or the lips of the person telling the story.
SMALL BUSINESS MAVERICKS | SATURDAY, JANUARY 28, 2012
[Social Media] Which Metric Should Small Businesses Be Concentrating On
The same can be said for SEO and social media marketing. Pay-per-click, search engine optimization and social media marketing are not always the best channels for some businesses. Online marketing has, to a certain extent, blinded many business people to some of the simpler rules of business. Analytics is one area where the online world often seems to have different rules than an offline business. What’s the most important metric for a small business. Traffic? Conversions? Search rankings?
BLUE FOCUS MARKETING | WEDNESDAY, JUNE 12, 2013
[Social Media] Facebook Home – The Pursuit of Social WOW for Brands
This new take on the mobile social experience should better equip brands to put the “wow” into their interactions with their Facebook community. While not a dedicated operating system itself, Facebook Home installs to Android phones, creating a “family of apps” centered around Facebook that makes social mobile interaction a cinch. Facebook historically hasn’t relied too much on commercials, but the social media giant was eager to unveil a trio of new ads to celebrate the launch of Facebook Home. The Facebook Home platform aims to do just that. It’s powerful.”.
SOCIAL MEDIA CITIZENS | TUESDAY, AUGUST 16, 2011
[Social Media] Nearby Digital Announces Third Winner of ‘Most Liked Business In’ Competition
Essentially, the competition is a location-focused social media competition based on rating local businesses using Facebook ‘Likes’. Nearby Digital is happy to announce Esoteria Espresso Bar , a very cosy coffee shop on Hackney Road as the third winner of its ‘Most Liked Business in Shoreditch’ competition! Although it has been a long, tiring month, it was also hugely rewarding as we met so many wonderful and inspirational people along the way, and we would therefore like to take this opportunity to say a big THANK YOU to everyone kind enough to spare us their time!
TAYLOR MAREK | FRIDAY, FEBRUARY 5, 2010
[Social Media] Building a Personal Brand vs. an Iconic Brand
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Building a Personal Brand vs. an Iconic Brand February 5, 2010 by Taylor Marek You are in the midst of setting up your brand , do you setup an iconic brand or a personal brand ? The same idea holds true for bloggers, podcasters, and every other new media vocation. When he stumbled upon new media/social media, he bit into it like a bull dog and refused to let go. The initial idea was developed by Dick and Mac McDonald. Passion.
STEPHEN P SMITH | MONDAY, AUGUST 2, 2010
[Social Media] Thoughts on Investing Your Time
link] From BNet 23 September 2010 SilkCharm: The more I read on Digg moving from "influencer" to "mates" social network [link] the more I think this is a societal shift. …words The personal weblog of Stephen P Smith Home Thoughts on Investing Your Time August 3rd 2010 Posted at Productivity 0 Comments Time management is a common focus here, but something that is not often discussed is just what good is all this time that we are managing? What do you want to have time for doing later? Investing time in this way creates a larger picture for you to evaluate.
SPIN SUCKS | MONDAY, AUGUST 16, 2010
[Social Media] The ghost blogging debate | Spin Sucks
Mitch Joel - Twist Image Reply: August 16th, 2010 at 9:22 am How about we deal with it in a professional and enlightened way be agreeing that a Blog is a part of the Social Media ecosystem and – if it is – then we should consider the pillars of what makes something “social. We’re saying we want to be a part of the Social Media conversation, but we’re not even willing to be transparent about who the actual voice is? stopped doing that a good long while back because it didn’t feel like authentic social media.
SOCIALFISH | THURSDAY, JULY 10, 2014
[Social Media] [Please Share!] Are you a Millennial aged between 25-30?
How to Lead Your Way to a Social Organization Using YouTube for B2B Proven Tactics to Recruit, Retain and Unleash Millennial Talent 3 Reasons Why Content Marketing Doesn’t Work for Associations. appeared first on SocialFish - Social Media for Associations and Nonprofits. In case you hadn’t heard yet, Jamie and I are doing some research for our next book, and we are looking specifically for the perspectives of Millennial employees in the workforce. Millennials: we want YOU. There are two ways to participate in the research. Just go to this open link to our survey.
TWIST IMAGE | SUNDAY, NOVEMBER 21, 2010
[Social Media] How To Win Friends And Influence People (On Twitter)
He's not a Social Media Guru - and you know the kind of "guru" I am talking about. media hacks. online social network. social media 101. social media marketing. Episode #229 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. don't think you should follow back everyone on Twitter who decides to follow you. It didn't seem like a big deal to say it. It turns out it was. Mark W. Schaefer ). like debating Mark. We decided to take the gloves off and discuss it, right here. bite size edits.
STEPHEN P SMITH | MONDAY, AUGUST 2, 2010
[Social Media] The 6 Keys to Perform at Your Productive Best : : …words
link] From BNet 23 September 2010 SilkCharm: The more I read on Digg moving from "influencer" to "mates" social network [link] the more I think this is a societal shift. …words The personal weblog of Stephen P Smith Home The 6 Keys to Perform at Your Productive Best August 2nd 2010 Posted at Productivity 1 Comment Last month I was given the opportunity to get a sneak-peek at Laura Stack ‘s new book “ Super Competent (to be released on 9 August). I sat down with it a while back and started to read, keeping notes on the parts that struck me.
KYLE LACY | TUESDAY, MARCH 8, 2011
[Social Media] An Introduction to RSS Feeds
If you’re like many Internet users, you probably have a series of regularly updated sites that you visit each day – blogs, news sites, and social media hubs being chief among them. Promote your RSS feeds through social networking sites such as Facebook and Twitter, and include links to both your feeds and the dedicated RSS page on your site. powerful content syndication tool called RSS is revolutionizing the ways in which these sites present their content, as well as how online browsers receive this content. An Introduction to RSS. The First Thing You Should Do.
SPIN SUCKS | SUNDAY, AUGUST 28, 2011
[Social Media] We Interrupt Your Regularly Scheduled Programming
We can tell you it’s not another social media book. We interrupt your regularly scheduled programming to bring you some news. I’m writing a book. With Geoff Livingston. Yes, the guy who dresses in drag. But he only does it for charity, so he can’t be all that bad. Right? The problem? . We can’t talk about our book. Imagine that! Bloggers not able to write about what they’re doing. It’s like cutting off our hands so we can’t type. Well, Geoff says he could type with his nose. So in this scenario, we’d have to cut off his nose, too.
SHIFT DIGITAL | THURSDAY, JULY 26, 2012
[Social Media] Introducing the Tweet Visualyzer By @JugnooMe
News Social Media 2012 jugnoo social mix socialmix2012 tool tweet Twitter visualyzerThe Tweet Visualyzer is a powerful tool that enables users to visualize tweets in a brand new way. haven't seen anything else quite like it. Jugnoo has created a clean and aesthetically pleasing interface that displays relevant tweet information in a fun and engaging way.
NET-SAVVY EXECUTIVE | FRIDAY, JANUARY 21, 2011
[Social Media] Hidden Costs of Listening Silos
recently talked with someone whose company has social media responsibilities divided among several executives. If you're interested, call me at +1 919 414-1043, or visit Social Target for more information. First, listen. Listen first. First, listen. Getting redundant yet? Is that also the way you've set up your own listening activities? Each has a listening arrangement in place: one has an internal team, and the others have outside agencies doing the work. The kicker? All of them may be using the same platform. How many times do you pay for the same software? Strategy
KIKOLANI | FRIDAY, FEBRUARY 11, 2011
[Social Media] Fetching Friday – Resources Mashup & Videos from Australia
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media plus some videos from my trip to Australia on kikolani.com. Social Media / Social Networking. Social media by demographic – an infographic that breaks down the top social networking sites by gender, age, income, and education. ways to record video for your social media marketing – this covers the five types of video you can use to further engage with your social media following.
ENGAGE | TUESDAY, MARCH 15, 2011
[Social Media] What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t
Don’t bother with a company blog when you can build just as much traction on Facebook, Twitter, YouTube, and other social media outlets. Sure, their sites are also dotted with social media icons, but priority #1 is on getting someone to hand over their coveted contact information. Think about it: our daily activity has oscillated a lot over the past 5 years when it comes to how active we are on any given social platform. I f you want to have one of the most-read blogs in all of content marketing, the formula is actually pretty simple. All you have to do?
SOCIAL MEDIA STRATEGERY | WEDNESDAY, MAY 12, 2010
[Social Media] Reverse Mentoring is All About Screwing in the Lightbulb before.
Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Reverse Mentoring is All About Screwing in the Lightbulb before Flipping the Switch Wed, May 12, 2010 Best Practices , Personal The following is a guest post by Shala Byers. Image courtesy of Flickr user remography When I first started my foray into Social Media there were two kinds of people—those who proselytized Web 2.0 Managing Your Time While Managing Your Social Media My Gov 2.0 Government 2.0
DIVA MARKETING BLOG | SUNDAY, JUNE 10, 2012
[Social Media] Interview with Geoff Livingston Author of Marketing In The Round
In his third book, co-authored with Gini Dietrich , the focus is on integrating traditional and new media marketing elements and breaking down those stifling internal silos. Geoff Livingston: When Gini Dietrich and I focused on multichannel integration, our logic centered on delivering ROI and outcomes for social media. So much of today’s conversation is about how marketers can get results from social. Geoff Livingston: Without question, it’s understanding the modern stakeholder’s media experience. . both traditional and social media. etc. .
LOUIS GRAY | SUNDAY, MAY 1, 2011
[Social Media] News, Tech Revolutionized In Decade Chasing Bin Laden
Tonight's news of Osama Bin Laden's killing came in a new environment, one that works not just faster in its ability to broadcast, but in its reliance on individuals and social connections to break the news. Babysitting the kids, I couldn't catch Obama live, but saw his address to the nation via YouTube as it was shared on one of the many social networks I visit regularly. Make no mistake that social media had zero involvement in the killing of Bin Laden. Technology MediaSo you're not going to get yet another story like that from me. LinkedIn didn't exist.
KYLE LACY | FRIDAY, JULY 29, 2011
[Social Media] The New Digital Marketing Process to Build Advocacy
Each individual being recruited (or captured) through the marketing process whether you are using billboards, direct mail, email, or social should be taken through the process of education and community involvement. This could be in the form of content marketing through a blog, email, direct mail, landing pages, social media, mobile, or any other marketing tool in the box. It is important that every marketing process is looked at through the eyes of the life cycle, the new marketing model. Let’s break down the five steps to the new customer/donor life cycle. Pretty simple.
JACOB MORGAN | FRIDAY, JANUARY 7, 2011
[Social Media] Collaboration in the Supply Chain, Where is it?
My previous (and first) post on social supply chain management was surprisingly popular so I thought I’d continue with that topic and talk about something that I learned (and am continuing to learn) thanks to Trevor Miles. Again, keep in mind I’m no supply chain expert like Trevor but we’re both very interested in how social media impacts and can be integrated into supply chain activities. Social Supply Chain Management social supply chain supply chain collaboration supply chain managementThe image below was created by AT Kearney.
DIGIGEN | MONDAY, MAY 10, 2010
[Social Media] The Argument for Embedding of Content into Twitter
Dan on A New Focus on Social Business Strategy. It occurred to me that perhaps Twitter should be doing the reverse and allowing its users to embed content into tweets. The reason I believe this is important is that Twitter is a place of links away from its site, people use desktop clients to access it, they use mobile apps, most of which aren’t owned or managed by Twitter. Therefore, infact over time does Twitter become a non-entity, simple a technology that is used to communicate rather than a destination for conversation and content. It seems a smart move to me.
ARI HERZOG | THURSDAY, JANUARY 3, 2013
[Social Media] Mobile Technology and Your Small Business
They (and you) believe in the creation of the social web and mobile technologies are the key reasons for this substantial climb. With the increase in social media and technology, this has opened the window for small businesses to gain an edge again. Instead, having instant access to email, texting, phone calls, and even social media sites, small businesses can pull ahead in the personal touch department again. When he's not blogging, Ari helps brands improve their digital media marketing. Mobile technology is not one thing. It is a way of life now.
SOCIALFISH | THURSDAY, MARCH 10, 2011
[Social Media] Velma Hart Talks Open Community
“The book really is an easy read, and it speaks English about how you can use social media for business, but also for personal connection. “I think we have yet to see the real bang for the buck out of social media–the real inherent value. And we’re just starting to touch on the mobile media aspect. It still feels like it’s just techies enjoying it, but when common folks embrace mobile technology, then we’ll really see what comes out of all this media and it will be revolutionary. Fundamental ways. Just the start.
WEB METRICS GURU | WEDNESDAY, FEBRUARY 9, 2011
[Social Media] A few thoughts about Huffington Post / AOL and VisualRevenue.com
How about this one, a merging of Adaptive Semantics and Klout (Adaptive Semantics runs in the background mapping the social graph of Huffington Post contributors and their friends and identifying influencers that way, along with merging Klout data as an overlay for subject area relevance). Anyway, I want to take a moment to address a very big piece of news , that AOL Agrees To Acquire The Huffington Post. have a few thoughts about that. Here’s a funny take on that from TechCrunch – an AOL company – Ha! See Aol Buys The Huffington Post, Animated Version [Video].
WEB METRICS GURU | SUNDAY, MARCH 6, 2011
[Social Media] Two types of Influencers
word on my book, Social Media Analytics – we’re in final edit mode now and I’m excited. But I’m even more excited over the possibilities after my book comes out of helping to create an environment when the social media analyst can be understood. I am finding, more and more there is a possibly unreconciled confusion between digital influencers and subjective influence as understood by more traditional folks used to thinking of influencers in a more journalistic way; both are entirely different and produced by different world. Nuff said.
KIKOLANI | WEDNESDAY, JULY 24, 2013
[Social Media] What Happened After I Closed Guest Post Submissions
started engaging with my readers again, both on my site and on social media, which strengthened the community. While many popular blogs have trended away from accepting unsolicited guest post submissions, not many have shared the results of this strategy. A lot of people are curious – does having less content really hurt in regards to traffic and subscriber rates? In this post, I thought I would quickly share the results of taking over sole authorship of Kikolani since March, comparing eight months of analytics and subscriber data. Analytics Comparison. What Changed.
CONVINCE & CONVERT | SUNDAY, JANUARY 12, 2014
[Social Media] The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing
Eventually, the content boom will weed out the weak and the lazy and the misguided ( tweet this ) , the same way the SEO boom, display ad boom, PPC boom, email boom, and social media boom culled those herds. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. Image from BigStock.com. It’s getting crowded in here. Marketers always kill the golden goose, and content marketing is next on the chopping block.
TWIST IMAGE | THURSDAY, SEPTEMBER 25, 2014
[Social Media] Blogger Burnout
There''s burnout at every social media turn. very long time ago, I wrote a post about the quality versus quantity of brands and posting to social media (it''s a topic that I have tackled may times over the years, actually). The major issue in social media, publishing and consumer fatigue is the brand''s/publisher''s constant desire to return better-than-yesterday metrics. Instagram isn''t about social media. Being successful in social media, content marketing and/or publishing will be, mostly, predicated on a true desire to create.
CONVINCE & CONVERT | WEDNESDAY, DECEMBER 17, 2014
[Social Media] Get Content First Format Content Later
Click image to visit my B2B Predictions for 2015 Backbone Media has a program going on right now to harvest B2B Content Marketing Predictions for 2015 , recognizing that it might be hard for people like me to write a whole guest blog post for them. Sprout Social Shoutout Today’s Sprout Social Shoutout is for my friend Amber Naslund. About Jay Today This video is f rom Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. ” In many cases these employees are subject matter experts.
KIKOLANI | FRIDAY, NOVEMBER 11, 2011
[Social Media] Fetching Friday – Resources Mashup on 11-11-11
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Social Media / Social Networking. 26 Promising Social Media Stats for Small Businesses – Social media for small business: discover how your customers are using social media and what you need to know. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
CONVERSIONATION | MONDAY, JANUARY 28, 2013
[Social Media] Five Customer Empowerment Tips: the Days of Intuition are Over
The fact that consumers are more empowered is one of the reasons why businesses adopt a cross-channel touchpoint approach and use social media, for instance. We all talk about the empowered consumer and it’s safe to say that consumers indeed dispose of more ways to inform themselves, interact and buy when, where and how they want. You don’t really need studies to notice customer empowerment. Just ask any retailer of consumer electronics, for instance. People still ask for advice but they know better what they want than ever before. So, what is it about? Insights matter most.
STEPHEN P SMITH | MONDAY, APRIL 9, 2012
[Social Media] Guest Posting – Foursquare and Action Cards
There was a piece of genius in Dave’s post, though, that really struck me: The advantage of electronic media over paper, of course, is the ease of reordering data.However, electronic media suffers when it comes to direct manipulation of overlapping data; there is a lot of clicking and dragging of the mouse, which is slow and makes comparison of data sets cumbersome. The Weekly Letter covers topics such as: How you can use Social Media today to get more business. If your business has a physical location, you should click over to Foursquare.com and register.
WEB METRICS GURU | MONDAY, JULY 18, 2011
[Social Media] Awareness Webinar on August 25th and other upcoming appearances
Just want to let my readers know that I am speaking at a Webinar hosted by Awareness Network on August 25th, 2011. If you sign up for the Webinar there is a bonus, Chapter 9 of Social Media Analytics, which is downloadable immediatel y. By applying Social Media Analytics to the tasks at hand, I always end up learning something while also sharing valuable information. This is the first time an excerpt from my book is available publicly, from McGraw-Hill. There will also be a few book reviews coming up (more on that later).
SOCIALFISH | TUESDAY, SEPTEMBER 11, 2012
[Social Media] Join us for the Mashable Social Good Summit Global Conversation on September 24
RSVP HERE to join us for the Mashable Social Good Summit Global Conversation in DC! I went to the Social Good Summit last year and was blown away by great speakers and really powerful content. From September 22-24, the third annual Social Good Summit will unite global leaders as they share how to use the power of innovative thinking and technology to solve the greatest challenges facing the world today. To get started, visit the Mashable Meetup Everywhere page and either find a Social Good Summit meetup in your city, or start your very own! Are you in DC?
DANNY BROWN | TUESDAY, MAY 20, 2014
[Social Media] Disruptors and the End of Digital: The Future of PR
Disruptors and the End of Digital: The Future of PR originally appeared on Danny Brown - Award-Winning Social Media Marketing and Influence Marketing Blog - all rights reserved. There’s a lot of talk about where the future of PR lies. Much like its brethren marketing and, to a degree, advertising, PR is at a crucial juncture – where does the industry go to keep evolving and moving forward? So does that mean PR should just skulk away and accept that it will never be seen as anything other than a profession full of spin doctors? Accept the Disruptors. Who cares?
JUGNOO | FRIDAY, JUNE 29, 2012
[Social Media] TGIF Fun Fridays: Friends With Benefits Edition!
Team Social was at the center of the action, promoting Social Mix 2012 (have you got your ticket yet?), On Wednesday, Team Social took a field trip to Kensington Cornerstone , an entirely gluten-free (and entirely groovy) restaurant to film yours truly as part of a brand new project. We won’t reveal too much today – oooh, the suspense! – but we will say this: keep your eyes squarely on our YouTube channel for a special preview, and your notebook handy to jot down all the social media questions you’ve just been too busy to ask. Poor me. part Cointreau.
SPIN SUCKS | MONDAY, AUGUST 30, 2010
[Social Media] David and Goliath: How Small Businesses Can Defeat Their Large.
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 30 2010 David and Goliath: How Small Businesses Can Defeat Their Large Competitors By Daniel Hindin | Email | Print | 4 Comments | Guest post by John Heaney of Orange Envelopes. 17, 2010 Is Social Media Forcing Retirement?
PUZZLE MARKETER | THURSDAY, MAY 31, 2012
[Social Media] Why Best Practices Aren’t a Best Practice
As marketers, we sometimes get pulled into the black hole of thinking that best practices are the answer. We dive into case studies, we research articles, and we have discussions with peers about how other companies have achieved their success. The problem with relying on building our marketing on case studies is we don’t really learn anything for ourselves. Every business is different and just as importantly every product inside of the same company is different. Each can target a different audience with a different buying cycle. So what do we do about it? When do I send out my message?
CONVINCE & CONVERT | TUESDAY, MAY 8, 2012
[Social Media] The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities
Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. social, religious, occupational, or other group sharing common characteristics or interests and perceived itself as distinct insome respect from the larger society within which it exists. Often times, they create gimmicks, such as games, contests, other fancy Facebook apps and pump hefty media budgets into Facebook ads/sponsored story campaigns.
DANNY BROWN | WEDNESDAY, SEPTEMBER 7, 2011
[Social Media] Remembering Anton Hammerl, 1969-2011
Remembering Anton Hammerl, 1969-2011 originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. This post is on behalf of my friend Debbi Morello. On April 5th, 2011 South African photographer Anton Hammerl went missing after coming under fire from Gaddafi loyalists near the oil port of Brega in Libya. Thousands signed a petition, hundreds more waged campaigns across the country for the two Americans being held, James Foley and Clare Gilles. Insights anton hammerl
TWIST IMAGE | THURSDAY, APRIL 14, 2011
[Social Media] Your Marketing Drivel That Is Supposed To Be Content
" I have no problem being critical internally of the work we produce at Twist Image (only the best for our clients), but I tend to shy away from criticism when I'm asked on a more ad hoc basis about the content that an organization is publishing in the Social Media channels. The entire reason you were given the latitude to publish anything was because there was a promise that content is critical to success in Social Media, but that it should always be in the best interest of the brand. social media. What makes content dance? Confession time.
BLUE FOCUS MARKETING | MONDAY, JANUARY 6, 2014
[Social Media] [VIDEO] Are you a Social Executive? @SocialEmployee Cultures Depend on #SocBiz Leadership
Blue Focus Marketing is pleased to announce the fourth video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The video, titled “Are You a Social Executive?” explains why social business is driven by strong, visionary social leadership. As we argue in The Social Employee , a brand cannot communicate externally unless it first learns to communicate internally. The social executive catalyzes internal communication by embodying a brand’s mission, vision, and values. Please check out @SocialEmployee media buzz!
TREY PENNINGTON | THURSDAY, SEPTEMBER 16, 2010
[Social Media] To thrive in the new age of marketing, you’ll have to think like a publisher
Wondering how to leverage social media to grow your business? It’s easier than you think. All you have to do is think like a publisher. Publishers start by focusing on the audience and what information they find valuable. Might sound intimidating, at first. Eventually, you’ll discover it’s probably easier, and more fun to just tell stories—stories of your customers’s successes and stories of getting things done, like, how to build a database, or how to polish your shoes, or how to [solve whatever typical problem your prospects face].
KIKOLANI | FRIDAY, JANUARY 14, 2011
[Social Media] Fetching Friday – Resources Mashup & A Day Without Rain
Social Media / Social Networking. The social media marketer’s SEO checklist – what a social media marketer needs to know about SEO to help make social campaigns help with search rankings. Are you losing out on targeted social media traffic ? Don’t miss out by not using some of the top social media referrers. Facebook for websites : social plugins for your blog or website to increase engagement and social proof. The Resources Mashup. Blogging / Writing. Start with these blogs.
ARI HERZOG | WEDNESDAY, MARCH 16, 2011
[Social Media] Tweet Manually and Be Sincere
Thanks for following! I do check my messages daily, so be sure to DM me if you ever need anything in blogging & social media! 3. The above automatic messages were likely scheduled through applications such as Social Oomph. Media TwitterI recently received three direct messages from people after I followed them on Twitter: 1. Thanks for following. I try to mostly tweet interesting stuff I find. Hopefully you’ll find it interesting as well. 2. Thanks for following. look forward to your tweets! You can only DM me if I follow you. Been busy? 2. Well hi Ari!
GAURAVONOMICS | SUNDAY, MARCH 3, 2013
[Social Media] Future of Engagement #6: Social Curation
Media, organizations and brands curate content to drive social engagement. What is Social Curation? Social curation involves aggregating, organizing and sharing content created by others to add context, narrative and meaning to it. Artists, changemakers and organizations use social curation to showcase the full range of conversations around a topic, add more nuance to their own original content, and set the stage to crowdsource content from their community members. The rise of social curation can be attributed to three broad trends.
DIGIGEN | MONDAY, AUGUST 16, 2010
[Social Media] Why “Cultivating Linchpins” is a Key Social Business Strategy
believe this is even more apparent when companies want to become more social. The rise of social media and the clamour to talk about its size always ignores the fact that numbers are irrelevant if what is being said isn’t powerful. Simply put, social media allow people to become the centrifugal force, the linchpin, the advocate, the shining light for their business. Socially, businesses need these people that want to go the distance. Collaboration is a driver for momentum in social businesses. Dan on A New Focus on Social Business Strategy.
IDACONCPTS | MONDAY, NOVEMBER 29, 2010
[Social Media] Visitors and Readers: Which Are Which and How Do You Please Them?
You interact with them, and that is what makes the relationship between you and them so crucial to the social experience of blogging. This is a guest post by Annie Wallace, momtrepreneur and social media junkie. If you have a blog you may assume that anyone who comes is a reader of your site. But that is a common misconception, and only some of those who come to your blog will be readers, and the rest will be visitors. You may wonder if there is really a difference, but there is and the distinction is an important one. So, what is the difference? Email this to a friend?
THE RELATIONSHIP ECONOMY | WEDNESDAY, AUGUST 25, 2010
[Social Media] Talking & Walking in the Same Direction
UberCEO recently did a study with the headline “ It’s Official: Fortune 100 CEOs Are Social Media Slackers.” It goes on to analyze the social-media habits of CEOs at large companies and concluded, shockingly, that they don’t use social media much. The study states: We’re surprised, but not shocked, to find that the top CEOs in the country appear to be mostly absent from the social media community. Isn’t social media all about communications, people and aren’t those things strategically important? Do They Walk The Talk?
DANNY WHATMOUGH | FRIDAY, NOVEMBER 25, 2011
[Social Media] The future PROs are digital natives
Chatting to the lecturers afterwards it was interesting to learn that PR students seem to be very open to using social media in the campaign ideas they put together as part of their course. What they apparently find more difficult is putting the use of social and digital in a more strategic setting and also how to integrate traditional media as well. At a time when many in the industry seem to be struggling with the adoption of social media and digital, I thought this was a fascinating observation and one that bodes well for the future of the industry.
JACOB MORGAN | MONDAY, JULY 12, 2010
[Social Media] Implementing Enterprise 2.0 at Intuit, Part Two: Change Management
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Implementing Enterprise 2.0 at Intuit, Part Two: Change Management View Comments July 12th, 2010 This is part two in a multi-part series on how Intuit is implementing Enterprise 2.0 Intuit is also using Lotus connections which has its own blogging capabilities along with rich profiles, and social bookmarking. The blogging piece of Lotus connections has really taken off but the rich profiles and social bookmarking…not so much. within their organization.
FIREBELLY | WEDNESDAY, OCTOBER 20, 2010
[Social Media] How Feedback Shaped Gap's Branding
More importantly, the story over the past couple weeks has shown how important social media can be to a brand, even one as big as Gap. Jake Hamilton is a Web Developer at Firebelly Marketing , and studying Media Arts at IUPUI It's the branding change that sparked criticism all over the country, when Gap, Inc. quietly unveiled a new logo for it's namesake clothing brand. Within a day, several websites had caught wind of the change and there were very few good things said about the changeover.
DANNY BROWN | WEDNESDAY, AUGUST 25, 2010
[Social Media] Imagine If - Danny Brown
You might also like: Social Media Bashing is Boring as Hell You Scratch My Back Welcome Back, #12for12k Tags: Business , corporate giving , social responsibility 16 voices - share yours! subscribe to danny subscribe by rss or network search this blog Lijit Search This Blog is Powered By Reader favourites Audi and the Super Bowl Social Media Shit Storm An Invite to Pimp Your Blog Are You Abusing Your Social Media Voice? Instead of the expensed company cars, companies rewarded carpooling where possible and bought the local school new buses.
PAMORAMA | THURSDAY, JANUARY 28, 2010
[Social Media] Pope to Priests: Thou Shalt Blog
pamorama marketing, life, social media Home About Bookshelf Links Contact Pope to Priests: Thou Shalt Blog by Pam Dyer on January 28, 2010 Share You know the old marketing adage: Go where your customers are. In anticipation of the church’s 44th World Communications Day on May 16th, he has issued a statement, The Priest and Pastoral Ministry in a Digital World: New Media at the Service of the Word. In it, he urges priests to use social media for outreach in conjunction with their traditional means of communication. He obviously has every corner covered!
WEB METRICS GURU | THURSDAY, FEBRUARY 23, 2012
[Social Media] Web Journal – Mid Febuary 2012
Well, Klout still thinks I’m #1 for Social Media Measurement (though my Klout scores are way down those around me) but I was actually meaning to write about the news earlier this month that Klout bought BlockBoard. [.]. Been THAT busy – but didn’t want to forget to share the information I found most interesting lately. web journal Alwayson NYC Omna Metrics
ENGAGE | WEDNESDAY, SEPTEMBER 7, 2011
[Social Media] 3 Questions to Ask Before Jumping on a Marketing Bandwagon
I t’s tough not to fall victim to me-tooism in our competitive media landscape. 30% of small businesses are using social media because their competitors are 29% are using QR codes for this same reason And 25% are doing mobile marketing because the competition is using mobile marketing Sure, these might be signs that small businesses are in touch with the competitive landscape and they’re doing their part to stay afloat. There are oohs and ahhs to reap, awards to win , client and board expectations to exceed and egos to stroke. So And who can blame us? The results?
SOSHABLE | MONDAY, JULY 15, 2013
[Social Media] Instagram Makes Sharing Easier
There has always been a problem with the social network though, it’s been difficult to share the pictures and videos you take. Instagram has been listening to the complaints, and now they’ve made it easier to share your business’s social media. Instagram is a great way to take interesting pictures for your business, and we’ve covered it’s usefulness before. That utility has only grown in recent weeks with the introduction of short videos to the app. Now, you can take pictures and videos and apply stylish filters all within the same program.
SOCIALNOMICS | THURSDAY, JUNE 10, 2010
[Social Media] Apple Keynote Demo Fail
So, when it comes to social media we need to be “human as a company and be comfortable in our own skin, warts and all. By Erik Qualman. Apple is an incredible story and company. Recently they had an issue with a live Demo (below). This helps reiterate that no person or company is perfect. We can take comfort in the fact that even the best of the best (Apple) occasionally stumbles. It’s comforting for Apple to know that their market cap is still higher than Microsoft.
CONVERSTATIONS | SUNDAY, NOVEMBER 9, 2014
[Social Media] Week in Review: Posts and Podcasts Nov 3 – Nov 8, 2014
SBTD Episode 105: Staying on Target with Your Intended Audience SBTD Episode 106: Own Your Name Dot Com SBTD Episode 107: Which Social Media Platform is Right for Your Business? Week in Review November 3 – November 8: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SBTD Episode 104: Writing Headlines: Truth or Tease?
KYLE LACY | WEDNESDAY, MARCH 16, 2011
[Social Media] Corporate Content : The Attack of the Social Machines
Application event streams – timely business intelligence (BI) updates that can be followed and discussed in a social activity stream – promise to kick start conversations around critical business data. Yammer and Salesforce.com’s Chatter application apply these same concepts to business, enabling workers to share their thoughts and experiences in a social activity stream for the enterprise. Social Media and Business Intelligence Converge. social media user interface also invites a broader audience into the conversation. Guest Post
GEOFF LIVINGSTON | WEDNESDAY, APRIL 11, 2012
[Social Media] Instagram Acquisition Brings Bad.com Flashbacks
No matter what impact the Instagram deal has on my personal social media (and even on the fledgling network), what is becoming clear is [.]. You probably thought my Instagram post would be about the evils of Facebook, but instead I wrote a post with Jennifer Leggio on Forbes about how to survive a tech bubble. Reality.com acquisition bubble burst facebook Instagram Jennifer Leggio mediaphyter
BLUE FOCUS MARKETING | SUNDAY, NOVEMBER 3, 2013
[Social Media] Now Posted on @BlueFocus: #Nifty50 Top Twitter Women Writers Award by @TomPick and @CKBurgess
The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as their level of engagement on Twitter; to encourage interaction with these leaders; and to expand social networks. When the timing is right, the #Nifty50 will be expanded to include an element of social good — the #Nifty50 Kids project , which will provide access to advanced technologies for low-income children. Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. and who actively engage on Twitter. bloggers).
SPIN SUCKS | WEDNESDAY, JUNE 27, 2012
[Social Media] Marketing for Victory with Four Different Approaches
He talks about how important it is to know basic programming, search, social, and more as an advertiser. Never has that been truer than it is with social media. One of the mistakes we make, especially with social media, is thinking that because most of the tools are free, the cost is minimal. When carpenters build a house, they create a plan, get the materials, and gather their tools – from saws and sandpaper to hammers and screwdrivers. The The carpenters carefully sequence their activities. First they lay the foundation, then the frame. Tools of the Trade.
SPIN SUCKS | FRIDAY, FEBRUARY 3, 2012
[Social Media] Book Review: The End of Business As Usual
The thing about this book, and the message it conveys throughout, is that it applies to not only marketers or social media types, but to any leader in business. We turn to our friends and families for referrals the most, but we do it now through social networks – sometimes, depending on our age and other factors. We’re all accustomed to reading about Zappos and what they did with the social web very early on to attract customers who quickly became brand ambassadors. It’s not a book about social media. What Jeannie Says. admit it. Go get it!
DIVA MARKETING BLOG | WEDNESDAY, MAY 25, 2011
[Social Media] BlogHerFood 11: Don't Be Afraid of the S Word "Strategy"
I often say that the blogosphere, and now social networks, are comprised of many worlds. My main drag is social media marketing biz. I've been hangin' for several years, have made some great friends and even feel fairly comfortable "socializing" with people who I don't know. Last week I had a unique and wonderul opportunity to venture into a social media village that I'm on the fringes of. Once upon a time I wrote about food for BlogHer and on my new social destination All The Single Girlfriends Friday is. Great fun. do check it out! Frequency.
THE RELATIONSHIP ECONOMY | MONDAY, JANUARY 9, 2012
[Social Media] The New Buzzword: Customer Creation
Look around and you’ll see suppliers consumed with CRM , RM, QM, CM and all the other acronyms and now social media tricks aimed at capturing, not engaging, the customer. Zappos customer creation method was to let the customer create other customers and let the related experiences create “customer media” that speaks for itself. The purpose of business is to create a customer.” ” — Peter Drucker. Could Drucker be wrong? business doesn’t create a customer they come ready made. But again “by what methods” ?
CONVINCE & CONVERT | TUESDAY, APRIL 2, 2013
[Social Media] How to Integrate Inbound Marketing Tactics Into Your PR Strategy
Create newsworthy press releases and distribute them to appropriate media & news feeds. Social media, content marketing, and SEO are the main components of inbound marketing. The content piece might be a blog post, a guest submission on another blog, or an article posted on a media site or ezine that is relevant to your subject – but the important thing to remember is to generate as much content possible, at the highest quality level possible. Media kit gathering dust? Image via BigStockPhoto.com. It’s like a shoe with a broken shoelace. tweet this ).
SOSHABLE | SUNDAY, OCTOBER 2, 2011
[Social Media] Facebook is Lying but Nobody is Caring
KYLE LACY | THURSDAY, JUNE 16, 2011
[Social Media] Interactive Marketing Practices – Synergy vs. Segmentation
Social media “experts” and email marketing “experts” rarely seem to interact on a marketing level, they sit in separate sessions during conferences, wear different badges during the conferences, hang out in different professional circles, etc. Leveraging social channels for email or vice versa can have incredibly positive effects. Email and social media activity are managed as two separate channels by almost half of companies (45%). Not as common for consumers to see an email marketing inclusion into a social campaign. Why so clique-y? Source: [link].
IDACONCPTS | MONDAY, SEPTEMBER 20, 2010
[Social Media] Host yourself: Don’t leave your digital space in someone else’s hands
You can find her blogging about all kinds of random things, spanning from technology to social media. When it comes to running a small business or blogging about your recent travel adventures to Spain, anyone who works online understands the need for speedy and effective Internet hosting service. While the quality of various hosting companies can vary widely, having 100% up-time is very important for the business or individual to stay productive. So, about web hosting services? Web hosting companies provide several features that vary. Security? Forgoing specials and promotions.
BLUE FOCUS MARKETING | SUNDAY, MARCH 15, 2015
[Social Media] How Educators Learned to Embrace Social Learning by @mnburgess #education #EdChat
We are excited to be participating in the upcoming IBM webinar, “ Changing the Learning Culture ,” where Blue Focus Marketing cofounder Cheryl Burgess and I will join Scott Edwards, IBM Product Manager, Smarter Workforce, for a discussion of social employees—focusing on the best training models and strategies for establishing an engaged, sustainable culture. The concept of social learning is quickly establishing itself as a foundational concept in workforce training. See what others are saying about The Social Employee and order your copy today! Dr. Paul J.
WAXING UNLYRICAL | THURSDAY, AUGUST 25, 2011
[Social Media] Confirmation That We Kick Ass
Call it social media stardust in my eyes. Well, whaddya know? After more than a year (much more, though I don’t remember exactly how long, that’s how long it’s been), I woke up at 4:50 am today to see this email (bolding mine): Subject line: Alltop Submission Accepted. Thank you for submitting your blog or website for inclusion in Alltop. We’ve added the feed to the PR topic: [link]. 4:50 am is not usually when I tumble out of bed, bursting with energy. But this morning, I literally jumped out of bed. Are you laughing at me? Call it silly. Booyah!
FIREBELLY | TUESDAY, OCTOBER 9, 2012
[Social Media] Get Your Content to Cut Through the Clutter
“It seems like nobody truly pays attention to the actual content of their social media, so how can it be used effectively if everyone is using it this way? ” I was guest speaking to a business class at the University of Nevada Reno, thanks to the miracle of Skype, about Kyle Lacy’s and my Branding Yourself book, talking about social media marketing and personal branding. It seems like the actual content is ignored.” Take THAT, Los Angeles Dodgers! Or, you can write great stuff, and do it on a consistent basis.
SOCIAL WAYNE | THURSDAY, DECEMBER 9, 2010
[Social Media] 11 new QR Code generators with analytics to bridge the mobile social online offline worlds and increase consumer engagement
Yesterday TechCrunch posted an article about a new social profile QR Code platform called SPARQCodes. It’s one of those simple ideas and it’s good for stores that would like to increase mobile engagement while promoting their social profiles at the same time by having customers scan their QR Codes. Here are 11 new QR Code Generators with analytics to bridge the mobile social online offline worlds and increase consumer engagement. 1. Jumpscan – JumpScan combines all your contact and social media information for quick, on-the-go sharing. Smart! link] 6.
SPIN SUCKS | TUESDAY, MARCH 3, 2015
[Social Media] The Future of Content Marketing is Now
Google will continue to place more emphasis on not just new content, but on how much it’s shared, and how many people engage with it either on your site or on the social networks. In return, his business grew 20 percent the first year, and now he trains cab drivers, new and experienced alike, on how to use social media to grow their clientele. The stories are linked directly to the customer’s websites, social networks, and the Salesforce products they use. By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. Vision.
CONVINCE & CONVERT | MONDAY, DECEMBER 9, 2013
[Social Media] Are Facebook Ads a Failure?
As Facebook was growing, the excitement of social ads’ potential was palpable among Facebook execs and marketing leaders. Clearly, Facebook is the number one social network and it will be for at least the next few years. Jim Tobin is founder and president of Ignite Social Media, one of the world’s leading social media marketing agencies. Don’t Buy It: The CMO’s Guide to Social Media Marketing in a Post-Facebook World ,” Tobin explains how the social media landscape is changing. Image via BigStockPhoto.com.
PROACTIVE REPORT | THURSDAY, MAY 6, 2010
[Social Media] Media Relations in a Web 2.0 World
One of the keynote panels was about the media and their needs in today’s Web 2.0 When asked if he thought Newsweek would still be sold at newstands in 10 years time, Porter Bibb, who specializes in capital financing of media, entertainment, and technology ventures said: “I don’t think you’re going to find newsstands at airports or anywhere else in 10 years. The media panel at the PRSA conference made it clear that they are expected to provide muh more than just a print story today. Media Relations in 2010. Does it have links to all your social media content?
DIGITAL VOICES | MONDAY, JUNE 24, 2013
[Social Media] 3 Tactics to Craft a Buyer Persona That Will Clearly Define Your Market Segment
What medium (social media, webinar, etc.) is the best to reach the persona?). 3) How much time and money do you want to devote to establishing your personas? Google Analytics collects user data from direct visits, referring sites, social networks, and search engines. A couple weeks ago I was asked by a friend and colleague if I could give her any advice on developing buyer personas for her company – a really great organic food business. What triggers the persona to buy your product or service?
BLUE FOCUS MARKETING | SUNDAY, APRIL 12, 2015
[Social Media] Is the Chief Learning Officer the Executive of the Future? @Tom_Peters @jhagel Insights by @mnburgess #SocBiz #HR
We are moving into a new phase of social business adoption. Organizations have accepted the need for adopting social processes and activating social employees around new organizational tools and philosophies. As we demonstrated in our best-selling book The Social Employee (McGraw-Hill, 2013), such an undertaking extends to every element of a business—fundamentally changing organizational structure and communication hierarchies. So if we’re talking about adopting LMS systems and creating comprehensive social learning programs , who’s going to lead it?
CREATIVE RAMBLINGS | SUNDAY, JUNE 24, 2012
[Social Media] 5 great articles you may have missed (June 18-24, 2012)
by Seth Godin (Seth’s Blog) Social Media Is About Social Science, Not Technology – An interview with Brian Solis (eMarketer) 7 Reasons Why I Can’t Do “Free” by Sharon Hayes (SharonHayes.com) 40+ Tips on How to Become a Social [.]. Here is a roundup of my five favorite articles for June 18-24, 2012. Where does trust come from? Great Resources Brian Solis content curation Seth Godin Sharon Hayes
ENGAGING BRAND | SUNDAY, MARCH 28, 2010
[Social Media] Are you emotional enough?
The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Are there 3 in your relationship! being a person not a company (Social media is a great help here!) Be emotional.by being a person not a company (Social media is a great help here!) Be emotional.by Kathy Garolsky on Social media can be your brand trigger! Show 302 - How Imitation Compliments Innovation Social media can be your brand trigger! Main | Hasnt communication always been two way?? selling emotion Be emotional.by
CONVINCE & CONVERT | WEDNESDAY, JULY 3, 2013
[Social Media] Can You Trust Anything Mashable Says
Social Media Controversies Addressed, Fresh Each Week. With this new program, can you actually trust or believe a single word on Mashable as being objective and/or factual? . I get it that every company is an ersatz media company today. But do we really need information providers who actually ARE media companies to totally facilitate the blending of news and promotion, just to make a buck? Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype.