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  • LOUIS GRAY  |  SUNDAY, JULY 3, 2011
    [Social Media] The Secret 10 Step Guide to Giving Good Social
    With the debut of new social media sites (like Google+ ), just behind it comes the inevitable lists of leaderboards and connections , as you can quickly find out who the big fish are in the new pond, or if new names are rising to the top. Beyond this tier, there's a second layer of folks who are quite visible on the social sites, even if what you know about their real lives pales in what you see online. Some Quick Tips on Giving "Good Social". 3) Interact With Everyone You Can Great social users interact. So what's the secret? 1) Be Interesting - Duh. Even me.
  • SOCIALNOMICS  |  TUESDAY, MARCH 29, 2011
    [Social Media] 13 Marketing Translations gone wrong
    With advances in technology and social media, Word of Mouth has truly gone to World of Mouth.  Many companies centralize their global Facebook and Twitter efforts.  This has huge advantages, but it’s also imperative to. Got Milk translated into Are You Lactating? have involvement at the local level; from people who truly understand the market nuances and language. We live in a global economy and so it’s imperative that we understand our world. 3.    Clairol launched a curling iron called “Mist Stick&# in Germany.  Mist in German is slang for manure. Any that we missed? 
  • TWIST IMAGE  |  SUNDAY, FEBRUARY 10, 2013
    [Social Media] The Power Of LinkedIn For Business
    love the way the online social network has maintained its stature as the preeminent business network for professionals. online social network. social media. Episode #344 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. have a love/hate relationship with LinkedIn. love the business of LinkedIn and their business model (this was validated earlier in the week, when LinkedIn in posted some impressive quarterly earnings ). Nobody knows this better than Viveka von Rosen. Enjoy the conversation. blogging. brand. david usher.
  • CONVINCE & CONVERT  |  WEDNESDAY, DECEMBER 7, 2011
    [Social Media] The 6 Stages of Exposing Yourself with Content Marketing
    Our example is Lisa Loeffler , founder of Genuine Media Co. Lisa is a experienced social media consultant. Thus, unlike the gaggle of consultant/speaker/author types in the social media game, she doesn’t do much blogging. leader in integrated interactive marketing including email, mobile, and social, ExactTarget has a decentralized approach to content creation. Perhaps their most popular recent content endeavor is the Subscribers, Fans, and Followers research series , which studies consumer psychology within social media and email marketing.
  • SOCIAL WAYNE  |  SATURDAY, SEPTEMBER 11, 2010
    [Social Media] This Week in Location: 41 Location-based services articles you may have missed
    GetGlue: The Entertainment Social Networking App for iPad. Marketing Nuggets: Cause Awareness, Location Marketing & Getting Ideas from Local Media. Location-Based Services and Social Media. Four Seasons Joins Geo-Social Gold Rush With California Campaign. Questions About Location-Based Social Networks with Loopt CEO Sam Altman. Another week and that means it’s time for This Week in Location wrap up. list of articles about location-based services. Inside the most-popular location game maker. What Sucks About Foursquare Today. Moviefone 2.0:
  • CONVERSTATIONS  |  THURSDAY, APRIL 17, 2014
    [Social Media] Never Done
    ” When it comes to dynamic pieces of your business – your website, social media, mobile developments, advertising budgets, networking opportunities – “Never Done” will come in handy. 'Continual Improvement Requires Your Continuous Efforts. My grandfather was a carpenter by trade. When he wasn’t working on someone else’s house, he was working on his own. Some projects seemed to take a long time because he would work on the others before his own. Yet he was always making small improvements or finishing tasks of the larger projects.
  • CONVERSTATIONS  |  THURSDAY, MARCH 20, 2014
    [Social Media] Fix the Part to Fill the Whole
    Related Stories BuzzSumo – Search Engine for Finding Content, Keywords, Influencers, and Social 3 Tips to Engage and Serve With Social Media A Wave and a Smile Goes the Extra Mile Your Content and Calls-to-Action are Part of Your Digital Inventory. 'The look of horror washes across the faces when they hear the recommendation: We should probably change or improve part of your   (fill in the blank with design, process, routine, etc.). No matter how much emphasis is put on the phrase PART OF, the WHOLE is often what appears in the mind’s eye. Twenty years ago.
  • CONVERSTATIONS  |  THURSDAY, MARCH 13, 2014
    [Social Media] A Wave and a Smile Goes the Extra Mile
    Related Stories Your Content and Calls-to-Action are Part of Your Digital Inventory Using Social Media for Business and Benefiting Your Customer Small Steps and Doing Less in Saturday Clips How Storytelling Can Increase Your Clientele. 'We would take turns standing in front of our store during slow times. Waving and Smiling. Always having one person on the floor and near the phone was important, but we held the belief that being out in front of the store was also important. We would wave to those who walked by, sincerely finding something about them or the day to compliment.
  • CONVERSTATIONS  |  TUESDAY, JANUARY 28, 2014
    [Social Media] Segmenting Your Daily Routine
    Some small business owners find it hard to implement or continue with social media or creating and curating content. A 'There are days where your daily routine gets a bit out of sorts. Too much of one thing, an emergency of some sort, or a cancellation or two can do that. At SmallBizTracks, we believe in using segmenting large projects into smaller bits for a multitude of reasons. By employing segmenting to our “daily routine”, unexpected interruptions don’t become unnerving. Trim the time on some of your segments. Cut out one item entirely from your routine.
  • MY CREATIVE TEAM THINKING  |  FRIDAY, AUGUST 6, 2010
    [Social Media] WIIFM?
    This blog covers advertising, creativity, PR, marketing and social media topics - a pretty broad spectrum. Our posts on media relations always seem to be a hit, as do our creativity posts. Writing-related and social media posts do well, too.  . The young lady pictured above is skeptical, and rightly so. So many blogs are posting content that doesn’t really relate to her. Will your blog be any different? She thinks not. We’ve been taking a look over the last couple of weeks at developing compelling blog content. to attract praise.
  • DANNY BROWN  |  WEDNESDAY, FEBRUARY 12, 2014
    [Social Media] How Readz is Aiming to Take Content Marketing to the Next Level
    'Mention the term “content marketing” and, for the most part, you’ll probably think of three things – web content, social content (tweets, Facebook updates, Google+ posts, etc), and good old fashioned blog posts. The problem is, once you move away from the type of rich content found on blogs (written, spoken or otherwise) and native social updates, content marketing can get a bit sterile. In their own words, At Readz, we believe content marketing is more than a website, a blog, or even social activities. The Readz Goal. The goal of Readz is simple.
  • ENGAGING BRAND  |  MONDAY, OCTOBER 26, 2009
    [Social Media] 10 Life Lessons from Tibetan Monks! - The Engaging Brand
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Show 267 - The Truth about Trust | Main | What do your eyes tell a person? Kathy Garolsky on Social media can be your brand trigger! Blog powered by TypePad Member since 04/2006 Search Connect with me on Social Media Training Hire me Subscribe in a reader Recent Posts Show 303 - The New Social Learning Concept How Not to Become Boring. Show 302 - How Imitation Compliments Innovation Social media can be your brand trigger!
  • ENGAGING BRAND  |  WEDNESDAY, DECEMBER 9, 2009
    [Social Media] 8 Truths about truth
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Show 273 - How we are all connected Pt2 | Main | Leadership Tip: Are you casting a shadow? Kathy Garolsky on Social media can be your brand trigger! Blog powered by TypePad Member since 04/2006 Search Connect with me on Social Media Training Hire me Subscribe in a reader Recent Posts Show 303 - The New Social Learning Concept How Not to Become Boring. Show 302 - How Imitation Compliments Innovation Social media can be your brand trigger!
  • NET-SAVVY EXECUTIVE  |  THURSDAY, OCTOBER 27, 2011
    [Social Media] An Easy Request for Listening Vendors
    Monitoring, measuring, analyzing social media? Is your company in the listening business? Using your own technology (not third party tools)? have a simple request for you. It involves very little effort on your part, and there's free marketing in it for you. Ready? I'm in the process of turning my database of listening companies, which I've compiled over the last five years, into an online reference for everybody. Since the killer part of my earlier research projects was writing descriptions of every company, I'm letting you write your own, this time. Tick tock… Misc
  • TWIST IMAGE  |  SUNDAY, OCTOBER 7, 2012
    [Social Media] What You Need To Know About Converged Media
    Rebecca Lieb was on the show a while back to promote her business book, Content Marketing - Think Like a Publisher - How to Use Content to Marketing Online and in Social Media (you can listen to that conversation right here: SPOS #316 - Content Marketing And The New Advertising With Rebecca Lieb ). At the time, she had recently joined the Altimeter Group and was about to release a research report that was co-authored by Jeremiah Owyang titled, The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media. earned media. owned media.
  • TWIST IMAGE  |  SUNDAY, OCTOBER 9, 2011
    [Social Media] Brand Like A Rock Star
    media hacks. online social network. social media 101. social media marketing. Episode #274 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Think about some of the most iconic bands in the history of rock n' roll. It can be anybody and everybody from U2 and the Grateful Dead to KISS and AC/DC. While the guitar riffs stick in our brains like gum on hot cement, there's something more powerful happening beneath the surface: these rock bands are all amazing brands. Enjoy the conversation. advertising. itunes.
  • TWIST IMAGE  |  SUNDAY, JULY 31, 2011
    [Social Media] Power, Influence And The Social Web
    Schaefer over at Grow Blog just published his first business book, The Tao of Twitter , so beyond a conversation about why the world needs another book about Twitter , we also spent a boatload of time discussing and dissecting power, influence and the Social Web. media hacks. online social network. social media 101. social media marketing. Episode #264 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Mark W. Enjoy the conversation. awaken your superhero. bite size edits. blogging. blue sky factory.
  • TWITIP  |  SATURDAY, FEBRUARY 13, 2010
    [Social Media] How To Create Successful Chats on Twitter with Hashtags (video)
    Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip John Haydon @johnhaydon Social media strategist for non-profits How To Create Successful Chats on Twitter with Hashtags (video) 5 Communities do not just happen. we really enjoyed it Add a comment Related posts: Why You Should Consider Using Hashtags Tweet Your Message to a Larger Audience with Hashtags 3 Ways To Create Social Change Using Twitter Copyright 2010 TwiTip About Advertise Contact Design by cre8d
  • ENGAGING BRAND  |  TUESDAY, FEBRUARY 25, 2014
    [Social Media] What's the difference between marketing and sales?
    People talk to you about the importance of social marketing in order to sell your idea. . Isn''t social marketing about not selling? You get confused about how to use social media, is it a sales tool or a marketing tool? Social tools can do both and therein lies the problem. Just because social media CAN do both, does NOT mean you should do both.TOGETHER. Use social to connect needs to solutions to make a sale. Use social to connect ideas to an audience for effective marketing. 'You have an awesome business idea. Tweet this ).
  • ENGAGING BRAND  |  THURSDAY, JANUARY 30, 2014
    [Social Media] Have you become too predictable?
    Types of Social Business - which are you? Reasons Why People Share Social Media Content. Ways Social Business Will Develop. My Auntie''s 10 Steps to Social Media Measurement. 'I do some part time lecturing on law as a way of giving back to the next generation. was preparing for this mornings tutorial and it struck me. There is a fine line between predictable and repeatable". Let me explain. Brands and business need to develop a repeatable business model with repeatable processes to ensure consistent delivery of values, ideas, products and services.
  • SPIN SUCKS  |  TUESDAY, SEPTEMBER 7, 2010
    [Social Media] Drive Blog Traffic Without Using Twitter | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 07 2010 Drive Blog Traffic Without Using Twitter By Gini Dietrich | Email | Print | 56 Comments | Happy Tuesday everyone! months in to this crazy thing you kids call social media. Welcome back to the real world. Hope you did, too!
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, MAY 20, 2012
    [Social Media] Four Traditional Marketing Tactics That Work Well Online
    Social Marketing – traditional bricks and mortar business had a tough time of it when it came to being good community citizens. To prevent this, many business owners become involved in local social activities. Online, social media marketing has a similar approach. You still make friends, shake hands (like, follow), and socialize to gain a good reputation. Newsletters – newsletters and print media in the form of catalogs or brochures/flyers were once very popular. Marketing has been around for hundreds, if not thousands of years.
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 15, 2012
    [Social Media] PRSA Response to PR Definition Criticism
    crowd-sourced approach seemed to be an appropriate methodology, given the affect social media is having on our profession, and the increased participation in their favorite brands and companies that people expect today. Today’s guest post is written by  David C. Rickey , chair of the PRSA PR Defined Task Force, in response to Redefining Public Relations by Gini Dietrich. With the release of the three final candidate definitions for public voting, and with the winning definition to be adopted by PRSA, more strong opinions now are being expressed. You hate them. Public. Build.
  • SPIN SUCKS  |  MONDAY, OCTOBER 31, 2011
    [Social Media] Three Steps to Building an Incredible Brand
    He is the co-founder of the marketing firm West Hall Media. David is also an adjunct professor of marketing and social media at Greensboro College, event speaker, and former professional golfer. Today’s guest post is written by David Horne. You want to build an incredible brand. This is one reason you became a marketing professional or started a company in the first place. Who doesn’t want to create the next Google, Apple, Nike, or Coke? Who doesn’t want to drive an incredible brand, one people love, that affects lives, and changes the world? All great brands do this.
  • SOCIALFISH  |  TUESDAY, MARCH 4, 2014
    [Social Media] Improve Your Tradeshow Performance With The Right Apps
    Cool Social Tools: Ravetree [Cool Infographic Friday] Big Data Big Profits 30 Tools Social Media Professionals Can’t Live Without Get Open Community on Audible Mobile apps are a waste of time for associations. Cool Social Tools 'Heading out to a big tradeshow soon? Better have a few apps at the ready. Tradeshows are known for being great places to network and build new client relationships  in person , so many people head out to the big shows without thinking about the apps that are on their mobile phones. For Networking: Business Card Apps. photo credit ).
  • TREY PENNINGTON  |  THURSDAY, JULY 29, 2010
    [Social Media] How to influence people
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ How to influence people by trey on July 29, 2010 You want to persuade. You’ve got great facts. You’ve got a great, well-reasoned argument. Now what? Facts and argument are information. As Annette Simmons says in her classic, definitive work on storytelling, “People don’t want more information. They are up to their eyeballs in information. They want faith —faith in you, your goals, your success, in the story you tell. Faith is more than credibility.
  • CONVINCE & CONVERT  |  TUESDAY, JANUARY 3, 2012
    [Social Media] Amazon, Google, Apple, Facebook and the Gang of Four
    If I had to go off of the Google platform to be social, I may not come back. It’s hard for me to imagine Google supplanting Facebook in social or Apple selling more books than Amazon. So many times, certainly in my world, in the social media consulting world, people always say Twitter in the same sentence as Facebook, perhaps incorrectly, given the extraordinary advantage that Facebook has in usage and penetration. But there’s no reason that, if you are a website designer for instance, you can’t offer some social media consulting.
  • TWITIP  |  FRIDAY, MARCH 12, 2010
    [Social Media] How to Fight on Twitter
    When you have a huge social media platform like twitter at your disposal, why would you want to use your 140 characters to spread verbal garbage in a viral way? Especially with the young age that people are posting to public forums and social media sites. Perhaps one day there will be courses on social media preparation in schools. Shouldn’t we use this tool in a positive manner? Since I also VLOG for the beauty industry , I get pampered like no other male Mexican alive. and “Did it hurt?&# Stop sending me this trash!&# We did it!&#
  • KYLE LACY  |  THURSDAY, MARCH 1, 2012
    [Social Media] The Value of Foursquare and 10 Tips to Being Creepy
    You may have heard the rumbling through the ranks of mobile and social users. Foursquare has officially blasted onto the retail scene representing the growing segment of location based social and marketing services. The location based social networking site had 381,576,300 individual user check-ins, 6 million users and a 3400% increase in 2010 alone. This defines the overall value of the social networking site. Your customers have the ability to check-in to your location, leave tips, take pictures, and share to other social network sites. “Kyle. per point).
  • SOCIALFISH  |  MONDAY, APRIL 7, 2014
    [Social Media] How to deal with Gmail’s new Promotions Tab
    strong and engaged Google+ presence works wonders for your SEO, but we also have heard of some exciting things in the pipeline that will allow you to organically segment your social audiences via circles. But people need to remember, Email was the original Social Media, and Google may just have sparked its renaissance. Digital disruptor: How Bitcoin is driving innovation in entertainment, media and communications How one CEO sees social. 'This post by Tom Corbett is reposted with permission from Business2Community. Understand Grid View Structure. Markup.
  • DANNY BROWN  |  MONDAY, AUGUST 30, 2010
    [Social Media] Redefining Ordinary
    You might also like: Social Media Bashing is Boring as Hell The Power of Emotional Impact You Scratch My Back Tags: Business , extraordinary , ideas 14 voices - share yours! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks subscribe to danny subscribe by rss or network search this blog Lijit Search This Blog is Powered By Reader favourites Audi and the Super Bowl Social Media Shit Storm An Invite to Pimp Your Blog Are You Abusing Your Social Media Voice? But what defines ordinary?
  • KYLE LACY  |  TUESDAY, AUGUST 23, 2011
    [Social Media] 17 Tips On Choosing The Right Email Marketing Software
    Social Media Enabled? Can the software or service be used with social networks like Facebook and LinkedIn for example? This is an excellent post by Lior! If you do not have an email marketing system for your business or organization… it is about time! If you are looking for an excellent email marketing system, I fully support ExactTarget. Read the post and let me know your thoughts. Have fun! – Kyle. We’ve made it far easier for you to make your mind up with 17 great tips for choosing the right email marketing software for your business. List Segmentation.
  • JACOB MORGAN  |  THURSDAY, SEPTEMBER 2, 2010
    [Social Media] Customer and Company Value, You Must Define Both
    Rushing into social computing initiatives without clearly defined benefits for both the company and the customer will be the biggest cause of failure.&#. Notice that value must be defined for BOTH the customer AND the COMPANY, something I feel that many organizations miss when developing their social web strategy.  Social media isn’t going to go away and while I’m all for testing and playing around with social channels such as twitter, I think the real benefit comes from being able to solve business challenges while making customers happy. 
  • ENGAGING BRAND  |  SATURDAY, FEBRUARY 15, 2014
    [Social Media] How to Maximise Effect of Social Marketing
    The problem is rampant in social media and indeed social marketing. Can you really say that you are listening and responding through social marketing? 'Don''t you just hate it when someone asks you a question and then doesn''t wait for your answer? have a friend who does this.I love him to bits, such a wonderful friend, however he epitomises and indeed inspired this Bob-o-graphic. know I do this as well.in fact I know we all do this at various times in our life. We need to learn that the opposite of talking IS listening rather than NOT speaking ( Tweet this ).
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, DECEMBER 23, 2010
    [Social Media] 2011: Changing The Social Life
    Social Experiment: With this in mind, I did a little experiment.  Not unlike the LA dating scene, the future of innovation economics, global sustainability, quality of life, social support structure, family values, and money management will rely increasingly on GC; and the constraints will not end soon.  Social Media must understand the monetization potential of GC and develop robust applications to support it. This is called “Social Capital”. So, what part of monetization is Social Media having difficult with?  This is called “Creative Capital”.
  • ENGAGING BRAND  |  THURSDAY, DECEMBER 17, 2009
    [Social Media] What makes a person charismatic? - The Engaging Brand
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Show 274 - How to succeed as an entrepreneur | Main | Show 275 - How to stay younger and feel sharper » What makes a person charismatic? Kathy Garolsky on Social media can be your brand trigger! Blog powered by TypePad Member since 04/2006 Search Connect with me on Social Media Training Hire me Subscribe in a reader Recent Posts Show 303 - The New Social Learning Concept How Not to Become Boring. They were empathetic. They had energy.
  • BLOGGER XPERTISE  |  SUNDAY, JULY 29, 2012
    [Social Media] Tip: Quick and easy instructions for adding Pinterest - Blogger Xpertise
    Social media. The following code ( heres the clean version ) and instructions show you how to add the button to your post footer next to all of your other social sharing buttons. Go to the template editor, Edit the HTML, check the box to expand the widget template, search for: Scroll down that section of code where are the share buttons are, and about the last line or so youll see: Add the following code right before that line: Before you go overboard on social sharing buttons please read this article: Forget Facebook, keep your fans to yourself! Blogger Xpertise.
  • SOCIALFISH  |  TUESDAY, APRIL 2, 2013
    [Social Media] From the Outside-In: The Path to Relevance
    The use of social media is critical for enabling the execution of outside-in organizations focuses on relationships, continuous learning and collaborative innovation. They desperately need to leverage and integrate strategically new modes of production, delivery, learning and development—primarily the strategic rather than ad-hoc use of social media platforms—as the bases of value creation and competitive advantage today. “Insanity,” Albert Einstein said, “ is doing the same thing over and over again and expecting different results.”. ————-.
  • WAXING UNLYRICAL  |  WEDNESDAY, AUGUST 20, 2014
    [Social Media] #measurePR Recap: Chatting with Heidi Sullivan
    hint: social) #measurepr. Since Heidi is a self-proclaimed social media metrics “nerd,” we asked her to weigh in on  AVE (ad value equivalency): A4: PR people CAN measure actions beyond AVE – understanding qualified eyeballs and the actions stories inspire. Events Measurement MeasurePR Shonali Burke #measurepr digital content heidi sullivan social metrics 'Disclosure: Heidi Sullivan, the featured guest on this month’s chat, is an executive with SBC client Cision. However, I’m proud to have called her “friend” long before that.
  • ARI HERZOG  |  SATURDAY, SEPTEMBER 4, 2010
    [Social Media] Satisfying Saturday: 10 Blog Articles You Might Like Today
    What are the telling signs when someone who claims to be a social media manager is not? Army’s former social media manager, knows something about positive attributes that make a person real. Jeff Cutler opines on the inefficiency of social media. When I really enjoy reading a blog article and want to share it with other people, I add it to google.com/reader/shared/ariherzog. don’t add everything to this reverse chronological list. It has to meet certain criteria to enable me to return to the article time and time again. Lindy Kyzer, the U.S.
  • TWITIP  |  TUESDAY, MAY 4, 2010
    [Social Media] 4 Simple Things I'm Sick of Seeing on Twitter
    Using Social Networking primarily to talk ABOUT social networking. The “list of things&# article format with its easily digestible pieces of advice has been with us well before social networking came along. Quite a lot of brand still miss out on the point that ’social’ & ‘engage’ is about having right conversation in a social forum, not flooding the timeline with micro press releases with links. That goes for people claiming to be social media *marketing* consultants too. Do you dial with your right hand or left?&#
  • GEOFF LIVINGSTON  |  MONDAY, SEPTEMBER 20, 2010
    [Social Media] Case Study: Miriam’s Kitchen
    Their ability to grasp online social relationships and extend them to real life actions has been outstanding. Miriam’s Kitchen decided to participate in online media because many of their supporters were using social media. It’s important that we meet our supporters where they are, and social media helps us accomplish this. Many of the Washington, DC residents that donate and volunteer fall within the 25-40 age range, and are social media/web savvy. That’s a lot of pressure on our social media team.&#.
  • ALMOST SAVVY  |  FRIDAY, OCTOBER 14, 2011
    [Social Media] Confused About Facebook Changes? (Free Webinar)
    If you enjoyed this post,  sign up to receive free updates by email here  so you don’t miss any future Almost Savvy social media updates and news. You are also invited to connect with others interested in social media on the  Almost Savvy page on Facebook   where we share news and tips. . Related articles which may interest you: 10 Steps To Create An Awesome Google+ Profile How To Opt-Out of Social Ads on LinkedIn in 5 Clicks. While it may seem that David Bowie is referring to Facebook when he sings, “Ch, ch, ch, ch, changes.”
  • KIKOLANI  |  FRIDAY, MARCH 2, 2012
    [Social Media] Fetching Friday – Resources Mashup & Journey Through Canyons
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. 78 Resources For Every Internet Marketer’s Toolkit – These free or affordable SEO tools, link building tools, coding tools, conversion tools, convenience tools, social media tools, forums, news and blogs, and social profiles will help keep your marketing up to date and help you do your job better. Social Media / Social Networking. The Resources Mashup.
  • KIKOLANI  |  FRIDAY, OCTOBER 28, 2011
    [Social Media] Fetching Friday – Resources Mashup & Blog World Preview
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Social Media / Social Networking. How to Successfully Outsource Social Media for Your Business – Businesses can instead find outside experts to help them run their social media. Track Social Media Interaction with Google Analytics – This article explains using step-by-step instructions how to Track Social Media Interactions in Google Analytics.
  • GEOFF LIVINGSTON  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Social Media] xPotomac: 7 Tech Trends Changing Media
    BlogPotomac, my old social media conference, returns on February 25, 2013 under the new name xPotomac. The opening salvo in the xPotomac series features seven new media technologies impacting businesses and marketers now and in the immediate future, hand-picked by myself and conference partner Patrick Ashamalla. More on the revised conference after the raison d’être for the post, the seven must watch media trends for the first xPotomac: Keynote Sessions. How will people use multiple screens simultaneously, including social TV and work? 6) Social Scoring.
  • PUSHING SOCIAL  |  THURSDAY, MAY 29, 2014
    [Social Media] Unorthodox Blogging : How Rebels Win
    Don ’t ask for a social share in exchange for expertise. Use smart curation to scale my social media activity leading to over 1,000 new (real) Twitter followers in one month. There has been a few tactics that I decided to not use because they weren’t right for Pushing Social even though they worked extremely well. hate Social Locker and I’m sure my audience hates it too. 'There’s a long list of so-called no-no’s when it comes to blog marketing: Don ’t use pop-ups. Don ’t sell in your blog posts. Don ’t promote your blog posts too often. Don ’t post weekly.
  • MICRO PERSUASION  |  TUESDAY, JUNE 1, 2010
    [Social Media] What Twitter Must Learn From TechCrunch in Order to Thrive
    The TechCrunch story is fascinating as it exposes what many love about social media and the internet: smart risk-taking. The good old days of democratized media, where anyone can launch a blog and achieve worldwide influence, have come to an end. Over the next two years, it came of age through countless media impressions and most notably a high-profile slot on "The Oprah Winfrey Show" in early 2009. What's more, Twitter's 140-character limitation was the perfect antidote for an attention-starved world where media snacking, rather than meals, rules. Permalink.
  • THE WAY OF THE WEB  |  WEDNESDAY, DECEMBER 29, 2010
    [Social Media] Do you blog?
    It doesn’t have to be specifically about marketing or social media (Some of my absolute favourite bloggers have nothing to do with either subject). The start of a new year is almost upon us, and for me it’s a good time to refresh a few things, including my reading list. And I’ve realised that I’ve been awfully rude for a while and not asked what YOU are doing… So, if you’re reading this and have a blog, leave a link in the comments. Maybe let me know what it’s about and how long you’ve been blogging for?
  • DANNY BROWN  |  MONDAY, MAY 23, 2011
    [Social Media] How To Guarantee ROI On Your Biggest Business Investment
    How To Guarantee ROI On Your Biggest Business Investment originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. This is a guest post from Leon Noone. How valuable is your biggest single business investment? What return are you getting on that investment? You need to know. Return on investment – ROI – is a perfectly reasonable management expectation. That includes investment in people. ROI And Your Laptop. You’re prepared to spend up to $1500. Therefore ….ROI
  • SOSHABLE  |  SUNDAY, AUGUST 22, 2010
    [Social Media] Tumblr’s Biggest Strength is its Biggest Weakness to Google
    The blog/microblog/community hybrid social media site is well on its way to hitting the mainstream soon. Read more about Tumblr on this Social Media Blog. If you haven’t heard of Tumblr, you will. The pace that it’s currently growing is similar (if not greater than) the type of growth that Twitter experienced 2 years ago. While its users and fans are often rabid, there is one entity that doesn’t give it much respect: Google. Simplicity, Thy Name is Tumblr. Anyone who has a Tumblr page can create 2 things extremely quickly: content and backlinks.
  • TWIST IMAGE  |  WEDNESDAY, AUGUST 14, 2013
    [Social Media] There Is No Brand Truth
    Every brand thinks that they are either able to control their brand message or (at the very least) manage it through social media channels like Facebook , Twitter and beyond. media manipulation. social media. social media channels. 'What is the truth about a brand? Sugared beverages will spend millions trying to convince you that they care about youth obesity by sharing healthy factoids about humanity, while fried food companies will try to calm your nerves with recipe suggestions. It''s not for the intelligentsia. it''s for the great masses.
  • KYLE LACY  |  WEDNESDAY, NOVEMBER 3, 2010
    [Social Media] It’s Not What You Know. It’s Who You Know.
    Social media is huge with my generation and if you’re anybody you’re on Facebook, Twitter, Linked In, FourSquare, etc. “It’s not what you know, it’s who you know.&# I’ve heard it my whole life. The funny thing about that quote is that you can hear it everyday but if that day ends and you still don’t know anyone it hasn’t really gotten you far, and when you’re a young college student with a busy schedule it doesn’t feel like you can really go door to door and introduce yourself to business owners. Can you see me now?
  • GEOFF LIVINGSTON  |  TUESDAY, MAY 31, 2011
    [Social Media] Win a Fifth: How Has Social Empowered You?
    Then here’s your chance: The five people who best tell how social media has empowered them to make a difference for their business, their community or their family will win a copy of the book. One of the cores aspects of Welcome to the Fifth Estate is an empowered citizen media that can challenge and circumnavigate traditional media (the Fourth Estate) structures. Businesses and individuals alike can join and develop communities to achieve great things: From social change to blood-loyal user communities. Fifth Estate fourth estate Gini Dietrich media
  • SOSHABLE  |  SATURDAY, DECEMBER 29, 2012
    [Social Media] Four-Letter Culprits: One Tip to Improve Communication
    The ability to communicate clearly and effectively is essential in today’s environment; whether you are communicating with potential clients, collaborating with a coworker, emailing your boss, developing content for social media campaigns, or resolving a customer issue beware your words. There are some four-letter words that you should not use in business. Your business could be a formal law firm or a casual digital marketing firm. Either way this tip applies. Yes, fu*! Is a four letter word, but I’m not talking about those four letter words. Ever wonder why? Can’t.
  • GEOFF LIVINGSTON  |  WEDNESDAY, OCTOBER 3, 2012
    [Social Media] Break Open and Dominate Your Market
    Full Disclosure: I recently trained a senior Under Armour executive on social media. Enter to win one of 10 free autographed copies of Marketing in the Round on Goodreads ! Brands often falter after they achieve a taste of success and notoriety. This represents a classic strategic error. Once a market breaks open, a brand should push through, separate from the pack, and absolutely dominate its marketplace. That’s what makes a company a permanent force in its market. First place is the envy of all competitors in business. How Under Armour Broke It Open and Dominated.
  • TWIST IMAGE  |  TUESDAY, SEPTEMBER 20, 2011
    [Social Media] The Value (And Waste) Of Twitter
    It goes beyond my self-admitted social flaws (more on that here: The Gentle Art Of The Retweet ). While this could be a relic of the mass media advertising mindset, there's no doubt that being persistent (having a constant and consistent message in market) and repetition (repeating messages to ensure that everyone you connect with can see it) is key to being successful at Twitter. also don't want to be the person that is constantly tweeting everything just to get more followers or social media validation. mass media. social graph. Tweet too often.
  • GEOFF LIVINGSTON  |  SATURDAY, FEBRUARY 5, 2011
    [Social Media] Super Bowl Anti-Marketing
    Bucking the traditional advertising, PR and increasingly typical social media campaign, anti-marketing favors surprise, simplicity and exclusivity. While the campaign did receive criticism for its impact on nonprofits , it was wildly successful from a PR and social responsibility perspective , in large part because of the Robin Hood aura it painted around the brand. The debatable effectiveness of Super Bowl ads often depends on fantastic creative, even with the addition of social networking as a means of continuing the conversation started with a 30 second spot.
  • GEOFF LIVINGSTON  |  FRIDAY, DECEMBER 13, 2013
    [Social Media] Grace and Grinches
    almost succumbed to the latter this week after reading enough nastiness and social media BS to feel inspired to write a contrarian blog. Whether it’s a grocery clerk working extra hours or the social media celebrity posting their 80th selfie of the year, people do want their peers to respect them. While social media empowers and amplifies this desire to a sometimes distasteful level, that base need to be liked remains. Just like it did before Biz, Zuck, Jack and the rest of the social networking pioneers empowered us. Some people are alone.
  • WAXING UNLYRICAL  |  FRIDAY, MAY 16, 2014
    [Social Media] Why I Dance
    But as I scrolled through a number of posts, I could not find one that made me stop and think about a new way of saying something that everyone else has said before, related to public relations, or marketing, or social media. 'Yesterday I was scrolling through my Feedly to see if something caught my eye enough to riff off of for today’s post. There’s plenty in there for me to read; I’m woefully behind on my blog reading (and commenting, and sharing… sigh…). So I decided to write about something else entirely. Something I love to do. love to dance.
  • PROBLOGGER  |  SATURDAY, DECEMBER 18, 2010
    [Social Media] 10 Blogging Myths You Must Ignore
    Myth #3: SEO is bowing to social media, so neglect SEO and focus on social media. While a social media site can send you several thousands of visitors in one day, the same number of visitors from a search engine may be far more effective. discovered Problogger from Google, and I discovered Copyblogger from Google, but I can’t remember a blog I discovered it from a social media site, and now read loyally. Also consider that more traffic from search engines can lead to greater social media success. How can this be a myth?
  • JEFF ESPOSITO  |  WEDNESDAY, MAY 16, 2012
    [Social Media] Are you marketing in the round?
    Sure social media may be the cat’s meow right now, but that does not mean that marketers should drop everything for it. This post contains video, click here if you are having trouble viewing. When I heard that friends Gini Dietrich and Geoff Livingston were writing a book together, I was happy for them. Throughout the process, I knew that Marketing in the Round  would be good, but did not think that it was going to be something that would take readers out of their comfort zone. Now don’t think that means that they are going all controversial. hate silos.
  • DANNY WHATMOUGH  |  FRIDAY, NOVEMBER 25, 2011
    [Social Media] The future PROs are digital natives
    Chatting to the lecturers afterwards it was interesting to learn that PR students seem to be very open to using social media in the campaign ideas they put together as part of their course. What they apparently find more difficult is putting the use of social and digital in a more strategic setting and also how to integrate traditional media as well. At a time when many in the industry seem to be struggling with the adoption of social media and digital, I thought this was a fascinating observation and one that bodes well for the future of the industry.
  • SOCIAL WAYNE  |  FRIDAY, FEBRUARY 11, 2011
    [Social Media] Day 11: People of color impacting the social web – Mike Street #28DaysofDiversity
    Also note that 28 Days of Diversity is not a popularity contest or an influencer list but a list of thought leaders in the social web sector, including entrepreneurs, bloggers, conference organizers, IT professionals and friends not ranked in any particular order who I have either met in person or followed online. For day 11 , I would like to introduce to some and present to others: Mike Street Twitter: @streetforce1 Website/Blog: influential1s.com Bio Mike Street is the Senior Digital Strategist for Syndicate Media Group. As we all know, February is Black History Month.
  • ENGAGING BRAND  |  TUESDAY, SEPTEMBER 25, 2012
    [Social Media] The Customer Service Manifesto Test
    If you love social media , why do you only broadcast messages rather than engage with me? What we say and what we do, are so often different when it comes to business. Here are 10 manifesto pledges which can act as a checklist. If you value my custom why can I not find a contact list on your website and therefore have to hold for up to an hour for help? If you value my views why tell me what I should think and buy? If you value customer service , why do you see it as an transactional overhead? Any of these ring true to you as a customer? Any ring true within your business?
  • CONVINCE & CONVERT  |  TUESDAY, FEBRUARY 19, 2013
    [Social Media] How to Outsource Your Way to Better Content
    Are you acting as content creator, content marketer, social media strategist, web developer, and more? If you’re on this blog reading this post, that means you are in all likelihood a content creator or marketer, or a social media strategist/director. If I had more time, could I improve my social media strategy? If you’re not creating content, marketing it, or operating in the world of social media strategy and implementation, just substitute your big picture task.). I was going to bed crying and waking up vomiting. Hire them out. smith
  • ENGAGE  |  MONDAY, MARCH 21, 2011
    [Social Media] Sign of the Times: Content Professionals Weigh in on the NYT Paywall
    Readers who go to articles through search engines, blogs, and social media will be able to read articles with no effect on their 20 article limit. But aside from how it actually works, people in all regions of the media landscape are torn on what it means – not just for the future of NYTimes, but for the future of the media industry at large. The media brain trust is split down the middle on this issue. If media companies don’t charge who will pay for the content? T he iron curtain of content is coming. Sort of. Confused? So are a lot of people.
  • KIKOLANI  |  FRIDAY, JUNE 15, 2012
    [Social Media] Fetching Friday – Resources Mashup & Baby Blogger on Board
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Ways to Increase Your Blog Visibility With Social Sharing – How to make your content more shareable and drive traffic to your blog. The Right Way To Use Groupon And Living Social For Your Business – The main goal of Groupon and Living Social is to provide mass exposure for your business and hopefully establish some new repeat customers. Social Media / Social Networking.
  • ALMOST SAVVY  |  FRIDAY, AUGUST 29, 2008
    [Social Media] Top 10 Tips to Totally Suck at Networking Events
    Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Top 10 Tips to Totally Suck at Networking Events Posted by Irene Koehler in Networking on August 30, 2008 | 12 responses 1. If you are looking for a social media guru, youve come to the wrong place. there.
  • ALMOST SAVVY  |  FRIDAY, AUGUST 29, 2008
    [Social Media] Top 10 Tips to Totally Suck at Networking Events
    Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Top 10 Tips to Totally Suck at Networking Events Posted by Irene Koehler in Networking on August 30, 2008 | 12 responses 1. If you are looking for a social media guru, youve come to the wrong place. there.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, MARCH 6, 2013
    [Social Media] Why Pull Marketing Works
    This is where social media and search marketing come in. There are two ways that small businesses go about marketing online. They either “push” or “pull.” ” Let’s talk about the difference. Push Marketing is when you push yourself in front of your prospects and offer them a come-on or a sales pitch. Many companies have used this type of marketing for many years. Most marketing in the 20th century falls into the category of Push Marketing. Television advertising is Push Marketing. Radio advertising, billboards, newspaper ads, etc.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JANUARY 9, 2013
    [Social Media] Selling Websites: What You Need To Know
    SEO and social media marketing strategies. A new kind of real estate developer has arrived in the last few years. These real estate developers specialize in online properties. The basic truth is that online real estate property developers have a lot in common with traditional real estate developers. The fundamentals are the same. If you want to buy and sell websites online, then you need to work the following knowledge into your basic game plan from the beginning: Viable exit strategies. Valuation variables. Website revenue models. The difference between profit and revenue.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, OCTOBER 4, 2012
    [Social Media] 4 Unconventional Google Keyword Research Tools
    Google+ Trending Topics – Google+ is more than a social media tool. Google does more than help searchers find information online. It also helps content producers come up with good ideas for their content. These 4 unusual keyword research tools are perfect for webmasters and content producers come up with ideas. These are not the only keyword research tools Google offers, but they are ones you likely have not used. encourage you to use them. Free to use, you can see how important keywords have trended over time. Google Trends will tell you. There are also search implications.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, AUGUST 21, 2012
    [Social Media] Is Content Curation The Future Of Marketing?
    Many curation platforms allow publishers to include text-based content, videos, images, and social media content. One marketing concept that has caught on and become very popular in the last couple of years is the idea of content curation. There are several content curation platforms online that make this easy for the average small business owner to accomplish. You’ve likely heard of sites like paper.li and scoop.it. These are online curation platforms that you can join and start curating, but is it worth it? Until then, online content curation is a useful marketing concept.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, JULY 1, 2012
    [Social Media] Video Branding, YouTube Style
    The video goes out on the YouTube celebrity’s video channel, your own video channel, and you embed it on your own website and promote it through social media with the celebrity’s help. Small business owners all over the world are about to get a big boost in helping them brand their businesses online. If television advertising has been off limits to you because of the high cost of production, maybe you can turn to online video marketing – or video branding if you prefer – instead. Think of it as a celebrity endorsement agent for YouTube channels.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, APRIL 16, 2012
    [Social Media] Facebook Your Latest Coupon Distribution Point
    In fact, Facebook is becoming quite aggressive in the number of features it is offering businesses, taking the site well passed the purely social nature of its origins. If your business model does lend itself to coupon type deals, then Facebook is going to be a huge social media marketing resource. Do you offer products or services that lend themselves to coupon offers? If so, and you have a reasonable following on Facebook, then you may be able to make use to Facebook’s latest service to businesses.  Offers are, essentially, coupons under another name.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, DECEMBER 6, 2011
    [Social Media] Elements Of A Successful Internet Business
    What’s up with all that talk of keywords, SEO, social media, and such? When you think of doing business online, do you first think about those big businesses with million dollar budgets? You don’t have to. Small businesses are alive and well on the internet. So, where do you fit in? There are three basic elements that will drive your business online. They are: On-Page Content – If possible, have mixed content on your site. Take advantage of articles, videos, etc. and provide your site visitors with a wide range of content to match their interests.
  • DANNY BROWN  |  SUNDAY, SEPTEMBER 12, 2010
    [Social Media] Facebook Loves Porn, Hates Health Advice - Danny Brown
    Sign out Sign in options pts LisaK moderator Pending approval Rate Down Rate Up px; width: px;"> Looks like another case of the imbalance thats a symptom of the media in general yes? see similar ads coming my way in other print media every day of the week, and via television too.Just makes me wonder - the larger a business gets, the smaller their perspectives. You can imagine how much print and media costs would be if they had to change the ad due to Facebooks policy.A Share 2 saves Yep, hands up, that’s a bit of a link-bait title. Seems a great ad, no?
  • CONVINCE & CONVERT  |  SATURDAY, AUGUST 17, 2013
    [Social Media] My 7 Favorite Content Marketing Tips and 29 More I Like A Lot
    And, we’re a media sponsor for the big show September 9-11. ” From the brilliant Todd Wheatland of Kelly Services (who did a fantastic Social Pros podcast with me ): “To excel and content marketing, you need to dig much deeper than knowing customer profiles. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. It just……kicks ass. Get on it, as tickets are almost sold out. Hooker. Simple.
  • WEB METRICS GURU  |  WEDNESDAY, OCTOBER 20, 2010
    [Social Media] Synthesio Social Technology Dashboard Updates
    In case anyone is wondering, Synthesio is a social media monitoring platform with it’s headquarters in Paris, France. The breakdown by Mainstream vs. Social Media is nice and Sentiment Analysis by Verbatim also looks interesting. Tags: Synthesio Facebook Google Online Communities PeekYou Social Network Sysomos Twitter Everything I’m talking about you can go and see for yourself ( go ahead , try it ). Note: I have no official affiliation with Synthesio but I know many of the people work there.  Average sentiment of the verbatim. Alexa Rank.
  • NOWSOURCING  |  THURSDAY, AUGUST 18, 2011
    [Social Media] Friends Don’t Let Friends Drink And Facebook
    If you are unsure whether or not you can update soberly, please take the social media sobriety test. Everyday I am on Facebook, it never fails, at some point I will be completely baffled by someone’s status update. too am guilty of the odd or unnecessary update here and there, which is I why I no longer operate Facebook while drinking. I’m not saying every person who spouts off passive aggressive updates or updates that record your every move or act as an emotional, is drunk – but I really hope you are. Image). Goodbye.&#. Image). Image). Image). PARTY!&#.
  • BRASS TACK THINKING  |  FRIDAY, OCTOBER 1, 2010
    [Social Media] Your Career Is Not Luck
    Shes a writer, professional speaker, community and social media strategist, and has worked with businesses of all sizes to solve business problems through better communication. Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Your Career Is Not Luck October 1, 2010 | by Amber Naslund View Comments I’m a great believer in luck, and I find the harder I work the more I have of it. Take chances. Without a plan (that’s the part I don’t recommend). Starting a blog.
  • TWIST IMAGE  |  FRIDAY, JULY 22, 2011
    [Social Media] Monetizing Your Leaderboard
    The trouble with new media is that it's hard to tell the pretenders from the the professionals. It's not all that hard to establish some kind of Social Media beachfront and - with a few tactical moves - quickly gain notoriety and respect in a digital kind of way, but you can't fake a portfolio. Social Media goes both ways. If you think someone is a fraud, why not leverage Social Media to figure it out. media hacks. new media. online social network. social media expert. You can't fake a track record, either.
  • ENGAGING BRAND  |  FRIDAY, DECEMBER 27, 2013
    [Social Media] How Proust Helped Me Understand the Social World
    In a sense that what social media does for me, it is what social marketing does for brands.it 'Look round at life. Look round the dinner table this holiday season - could anyone from outside understand the soul, the history, the emotions of your family and friends in isolation? Well, I don''t know about you.but the answer would be a resounding NO when it comes to mine. Whilst reading Proust was a Neuroscientist this sentence leaped from the page. The whole can be understood only by breaking it apart". Now read it again and again.just think about that sentence.
  • JEFF KORHAN  |  THURSDAY, JULY 15, 2010
    [Social Media] Blog Banner Blues
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Social Media Video Behind the Scenes | Main | Real-Time Social Media Search Analytics » July 15, 2010 Blog Banner Blues If you are familiar with my two-year old banner, you can see that I'm livin' large these days!  Across the social Web I see all kinds of banners, some static, some with movement, and some with ads.  "Strategic Social Media Marketing."   That's it. 
  • WAXING UNLYRICAL  |  THURSDAY, DECEMBER 9, 2010
    [Social Media] Online Videos 101: Keep It Simple, Stupid
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. Get Shareaholic test Filed under Guest Posts , Social Media | Tags: erin greenfield , flip , johns hopkins , online video tips , seurat | Comments (15) Site settings comment help? But social media doesnt require achingly high production values. Until three weeks ago.
  • CREATIVE RAMBLINGS  |  MONDAY, FEBRUARY 20, 2012
    [Social Media] Interview with personal branding expert Kim Garst
    Kim Garst is part of Forbes’ Top 50 social media influencers. Branding interview Kim Garst Pinterest social networking The Quick and Easy Guide to Branding Your Business and Creating Massive Sales with PinterestShe has just released a new book, titled “The Quick and Easy Guide to Branding Your Business and Creating Massive Sales with Pinterest.” ” Cendrine Marrouat: Hello Kim, thank you for answering my questions. How have things been for you since you made it to the Top.
  • TWIST IMAGE  |  WEDNESDAY, OCTOBER 17, 2012
    [Social Media] The Perfect Marketing Strategy That Fell Out Of The Sky.
    We created a vision of an online channel/community (video, audio, blogs and more) that would extend the Red Bull brand into a media entity. They were already skimming in the ocean of leveraging content coupled with social media, but they had yet to deep dive into it. This isn't about how YouTube delivered an experience that would only be reported on by traditional television after the fact, but how the engines of all media - when done properly - can produce a perfect storm. Brand as media channel. Media pundits are harping too much on Red Bull Stratos.
  • FRESHNETWORKS   |  FRIDAY, MAY 15, 2009
    [Social Media] 1. Introduction to community management
    If you’re new to social media and community management, some of the language may seem a bit obscure. Your community members, especially those who engage in social media a lot, will probably use text speak and standard community abbreviations without blinking. How to Demonstrate the Value of Social Media to Your Boss - Chris Brogan (slideshare.net). Image by massdistraction via Flickr. Brilliant and thrilling though it is, managing an online community is a strange and unusual job. That’s because they do so much. Who can run a community?
  • CONVINCE & CONVERT  |  TUESDAY, AUGUST 7, 2012
    [Social Media] 5 Ways Crowdsourcing Improves Your Content Marketing
    The drivers behind a potentially long sales cycle involves content created and distributed over a broad array of social media channels that need to be measured against business objectives. Content marketers will be able to accomplish their objectives by using crowdsourcing as a means of better engaging and growing their social networks. Ways Crowdsourcing Improves Your Content Marketing is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. No matter how many articles you write each week, more is better.
  • WAXING UNLYRICAL  |  FRIDAY, NOVEMBER 19, 2010
    [Social Media] Kpop Lessons: Handling Defamation Through Public Relations
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Kpop Lessons: Handling Defamation Through Public Relations November 19th, 2010 Tweet Guest post by Herwin Icasiano I’m a huge fan of Kpop (Korean pop); I’ve been playing It Hurts – a new track by YG Entertainment’s girl group, 2NE1 – on repeat for some time now. Granted, average non-celebrities would not be able to film TV episodes, but you can still maintain a presence online through social media. pts Settings.
  • WEB METRICS GURU  |  SUNDAY, JUNE 10, 2012
    [Social Media] Netroots Nation 12 and Radian6 Tracking
    Why?    Because you can crowdsource the tagging of social content can be very nicely done, and no doubt, it has been done quite well by many organizations.  But certainly, in this case, with the mobile application of Radian6, and the right social media strategy – you can do that segmentation you need to – if you can only figure out what the right ones are (for you). I decided to track #NN12 (Netroots Nation) using Radian6 and found I really liked the mobile application, perhaps the best of all the Radian6 suite I have worked with.
  • TWIST IMAGE  |  TUESDAY, MARCH 18, 2014
    [Social Media] It's A Small (And Strange) World After All, Brands
    Technology, the Internet and social media have been a virtual can of worms for brands that has extended well beyond the marketing department, and has poured over into everything from customer care, business innovation, the reputation of individual leaders within the organization, how a company hires employees and more. We need everyone (from employees to consumers) to understand what the brand is and how the stories are told, because every single one of us has become a media entity unto ourselves. In the case of the Neverlanders, this group formed through social networking.
  • DANNY BROWN  |  SUNDAY, JULY 24, 2011
    [Social Media] Welcoming Livefyre Comments Back to the Blog
    Improved Social Sharing Options. lot of bloggers – myself included – have wondered about the effect social networks have on blog comments. This is similar to the Reactions feature on Disqus, with a difference – Livefyre’s way of doing things seems better suited to social conversations being part of the comment stream. Welcoming Livefyre Comments Back to the Blog originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license.
  • SOCIALFISH  |  TUESDAY, MAY 10, 2011
    [Social Media] Adding Satellite Sites To Your Hybrid Event Mix
    With social media, web cameras and texting, remote attendees can even interact with the presenter. Think big massive events, large numbers of people…and many locations. That’s the best environment for satellite sites or pods with your hybrid event. satellite site is when a group of people gather together to watch a live stream from your main event. It’s similar to Super Bowl or Oscar watch parties where friends gather together to watch and discuss. Creating Your Own Hybrid Satellite Network. Consider the nightly news. Tips For Successful Hybrid Satellite Sites.
  • JEFF ESPOSITO  |  FRIDAY, MAY 10, 2013
    [Social Media] Hungry Hungry Hippos, the Honey Badger and kindergarten
    Fired Social Media Editor Gets Another Social Media Editor Fired – social media is more like kindergarten than high school. 'So after having a few weeks without rain, our little slice of earth in Waltham has now been filled with rain. Wednesday night had some great thunder that shook the house but did not wake up our little guy. How was your week? Hopefully you stayed dry and had a productive workweek and are looking forward to the weekend. Don’t forget to call mom on Sunday and Happy Mother’s Day to all the moms out there. Five for Friday
  • JEFF ESPOSITO  |  TUESDAY, SEPTEMBER 7, 2010
    [Social Media] Cartoon of the day
    Cartoon of the day Offline Spam Recent Tweets Powered By Headway Go To Top Copyright © 2010 Strategic thoughts on using social media and public relations in business from Jeff Esposito This work by Jeff Esposito is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Home About Archives Press Clips Spark Advisors Suggested Reading Cartoon of the day Written on September 7, 2010 by Espo in Cartoon of the Day Enjoy this post? Share your thoughts in the comments below or with your own networks. Thanks for visiting! Comments - Leave a comment!
  • GEOFF LIVINGSTON  |  FRIDAY, JUNE 7, 2013
    [Social Media] My First Novel, 19 Years in the Making
    Without the business books, social media marketing experiences, and yes, failed attempts to find a publisher nine years ago, I would not have found the courage to release book myself. 'Image by Vindaloo. Over the past few months I babbled about a secret project in blog posts now and then. It’s time to lift the curtain and reveal the project. intend to release a science fiction novel at the end of summer. Here’s some more babble for you. Exodus (Book One of the Fundamentalists) has been 19 years in the making. Nineteen fricking long years. Check it out! and C.C.
  • STEPHEN P SMITH  |  MONDAY, JULY 19, 2010
    [Social Media] Thoughts on Cognitive Surplus : : …words
    Before the invention of television people used a great deal of this time for social interaction. The advent of TV, and the marketing that financed its production, pulled people away from social and group activities and into passive consumption of entertainment. People also started to turn to TV and favored programs if they were lonely (of course they were lonely, no one gets together for ice cream socials or barn-dances any more!), with the on-screen cast replacing or standing in for their personal, real-world, social network. They work hard and don’t watch TV.
  • ARI HERZOG  |  TUESDAY, JANUARY 15, 2013
    [Social Media] Discover the Words You Use to Describe Me
    Font size equals frequency; more people equate me as a social media professional than a marketing professional or someone who lives in metro Boston, and this is why social and media are the largest words. This is why my blog is about exploring new and emerging media — because I know people look to me for that expertise. Please note that I am not calling myself an expert in social media. My reputation (through Twitter lists, anyway) is being a social media expert. Media tools TwitterHow to create a Twitter list Wordle.
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