MOBILEGROOVE | MONDAY, JUNE 20, 2011
[Social Media] Watch Out & Listen In! Connected Consumers Can Damage Your Brand
The intersection of mobile and social changes all the rules. Fast forward, and mobile social media doesn’t just let us talk about us. Interestingly, we are particularly vocal when we are in shopping mode, using our mobile phones as “megaphones to tell friends and followers in our social networks all about our in-store experiences. Some 40 percent of respondents said they have used their mobile phone to communicate with family/friends/social networks about a negative retail experience. How does mobile-social transform commerce?
ENGAGE | THURSDAY, JUNE 30, 2011
[Social Media] The Only 5 Content Marketing Metrics that Matter
Image: chris runoff ] If you liked this, try: 4 Boardroom-Approved Reasons for Content Marketing What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t Social Media Metrics Beyond Feel-Good Moments. Measurement and Analysis Content (media) Content Marketing Content Marketing Metrics Measurement productivity resource management“W hat gets measured gets done.” This adage steers every hand writing a to-do list in every profession. But what if what we’re being measured on is unclear, misguided, or just plain worthless? Great.
KIKOLANI | FRIDAY, JULY 13, 2012
[Social Media] Fetching Friday – Resources Mashup & Kitten Reacts to Sneeze
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. 10 Tactics for Integrating Photographs into Content Marketing – Images, particularly photographs, are content marketing’s magnetic force since they’re driving social media across platforms. 21 Freelancing Social Media Faux Pas – In this post, I’ll list twenty-one embarrassing mistakes that I’ve seen on Twitter, LinkedIn, Google+, and other social media sites.
SOCIAL MEDIA CITIZENS | MONDAY, JANUARY 30, 2012
[Social Media] Interview with Community Manager: Lizzie Gold from The Social Practice
Lizzie Gold currently works for The Social Practice as their Community Manager for a range of clients. She started her career as an Online Producer for GCap Media. Social platforms such as Twitter and Facebook are a great way to build a closer relationship with your audience and customers. have worked on a variety of social projects; the most successful have always been on stand-alone purpose built sites. would seed a community on other social platforms and encourage my community members to share on these networks. But how do you get these super users?
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Social Media] Knowledge Worker 2.0 - Power to the people
Social Media. 34427 views. I Am The Media. Connect supply and demand Chris Anderson The Long Tail - How Endless Choice is Creating Unlimited Demand Slide 33: better tools Slide 34: The Machine is Us/ing Us Dr Michael Wesch Digital Ethnography Working Group, KSU [link] [link] Slide 35: introduce social software inside the wall to engage with your organisation and through the wall to engage with your clients, peers and communities Slide 36: easy to use web-based bottom up, not top down less feature bloat more GTD from Meet Charlie: What is Enterprise 2.0? Upload.
KYLE LACY | FRIDAY, OCTOBER 8, 2010
[Social Media] Marie Clare Screws Healthy Living Bloggers
With the agreement to write a nationally published article regarding six “healthy living” bloggers, a freelance writer from Marie Clare instead spurred an onset of criticism and social media backlash. The social media disaster in this scenario is an article titled, The Hunger Diaries , which has depicted the six bloggers in a negative light. If Marie Clare had chosen to write about them in the correct context then they wouldn’t be facing a social media PR crisis. However, the article is less than flattering; it’s actually quite mean.
STEPHEN P SMITH | WEDNESDAY, SEPTEMBER 29, 2010
[Social Media] Running in 3 Directions
Social media. Up until this past weekend I had been doing all of my writing and thinking at stephenpsmith.com – and it just wasn’t getting me where I wanted to go. So I had a chat with my colleague Patricia Mayo and she offered to help out by migrating that site to this one, and she did an awesome job! The reason that it wasn’t doing what I wanted is because I wasn’t doing the right things, in the correct way, there. I was posting everything in all of the areas that I work in, perhaps trying to be all things to everyone. Focus and Compartmentalization.
TRADESMEN INSIGHTS | TUESDAY, MAY 29, 2012
[Social Media] Are You Using LinkedIn For New Business Development?
LinkedIn is an important social media platform for new business that helps you to: Re-establish older connections with past colleagues and clients. LinkedIn has been the “dark horse” of the social media platforms. Marketing Tips Social Marketing hubspot jim lister using linkedin for new business developmentLinkedIn 277% More Effective for Lead Generation Than Facebook and Twitter. In a study conducted by Hubspot, LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) million groups.
CREATIVE RAMBLINGS | TUESDAY, JULY 30, 2013
[Social Media] The beauty of a simple apology
A few weeks ago, I had a very unpleasant experience with a social media platform. The next day, I voiced my complaints in an article that I then shared on social networks and the Facebook Page of the company. In fact, things got so bad that a moderator decided to delete my account overnight. Initially, staff decided to delete my comments. However, a few days later, the CEO sent me an email in which he sincerely apologized for everything. really felt that my complaints had been heard. Perfection does not exist. We all make mistakes. However, It works wonders.
TWIST IMAGE | WEDNESDAY, DECEMBER 19, 2012
[Social Media] Finger-Pointing, Self-Righteousness And Middle Fingers
The majority of people on social media channels and platforms are hardly media experts - able to understand the nuances of what it means to be so public and publishing our constant thoughts out to the world - and so, their reactions are visceral and personal. media expert. social media. social media business. social media channel. social media etiquette. A moment of silence, please. While we held that moment of silence, what was happening around you? Did people respect it? Did they go about their daily lives?
SOCIALFISH | WEDNESDAY, MAY 1, 2013
[Social Media] Solving homelessness, one tweet at a time
home uses documentary film, social media, and a smartphone game to activate communities to solve homelessness in their own backyards. The campaign will move city by city – launching in Chicago – saturating each location for one week with media and activities to bring homelessness to the front burner. This is a guest post from Danny Alpert, Executive Producer, @home. Danny – thanks for sharing this valuable story. Three years ago, I started a journey with an incredible guy. His name is Mark Horvath – you might know him as @hardlynormal. Mark Horvath’s blog: [link].
DIRECT MARKETING OBSERVATIONS | FRIDAY, FEBRUARY 25, 2011
[Social Media] Monetizing Facebook
Recently, Social commerce platform ChompOn , threw down the gauntlet by publishing some data on how much a Facebook share and tweet is worth. billion to advertise on social networking sites this year. Additionally, that growth in spending will bring social media ad dollars to 10.8% of the total spent online in the US. Recently SmartPulse conducted a poll in SmartBrief on Social Media — asking: Have you bought ads on social networks? The choices consisted of the following: No, I have never purchased ads on social sites — 64.86%. Perhaps.
JEFF KORHAN | MONDAY, MAY 16, 2011
[Social Media] My Amazing Experience with 99 Designs
My final comment emphasized that the new logo had to be simple – consistent with my endeavors of simplifying online marketing for small businesses who are already stretched thin, and who may be challenged with this technology. I was also hoping for a human touch that communicated my belief that all marketing, and especially social media marketing, is first and foremost about people – building mutually beneficial relationships that serve the needs of everyone in a community. Blogging Community Marketing Social Media SuccessWorking With 99 Designs.
TWIST IMAGE | TUESDAY, AUGUST 14, 2012
[Social Media] Are You In The Business of Awesome?
It's not that businesses don't try, it's that their every waking move is now being recorded in text, images, audio and video and being published live for the world to read via social media in real time. The mass media used to jump on stories of people being wronged by a brand. Carroll is still a musician but also a sought-after public speaker on customer service and the author of the newly published business book, United Breaks Guitars - The Power of One Voice In The Age of Social Media ( Hay House , 2012). Social media as revenge. mass media.
KIKOLANI | WEDNESDAY, MARCH 13, 2013
[Social Media] Google Reader Alternatives: 3 Web Based RSS Readers to Manage Your Subscriptions
Each time I subscribe to a blog, I organize them by topic (Blogging, Freelance, Social Media, SEO, etc.). They have social sharing buttons and the option to save your favorite articles. And you can’t trust that they will see your updates on social media (see my post on Facebook Edgerank for more on that) or that they’ll come back to subscribe to all of their blogs via email before the shutdown. If you follow my writing, you probably know how much I love Google Reader. As you can imagine, this stopped me in my tracks. That’s right. Feedly.
CONVINCE & CONVERT | WEDNESDAY, APRIL 15, 2015
[Social Media] Who Really Owns Social Selling?
Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it? But the reality is that in many organizations, marketing is driving the initiative in terms of social techniques, where to prospect, and creating content that drives the conversation and engagement with potential buyers. In some cases, the marketing department is even funding the cost of the technology used by sales to do social selling. The obvious answer would be the sales team. Want to learn more?
WEB METRICS GURU | MONDAY, OCTOBER 11, 2010
[Social Media] Alterian takes on Radian6 with an Engagement Console of it’s own
Our enterprise-level application will allow you to respond and actively engage in social media conversations while coordinating your outreach across multiple departments. Increased content collection, up to 40 million new social media results per day. But Jim showed me there’s a bit more that has been done on an API level, and through scripting that enhances categorization features already built in. Here’s more information about Alterian’s Engagement Console. Alterian SM2 Product Update, New Release 4.7. Coming Soon! SM2 4.7 Contents. This 4.7
ENGAGE | TUESDAY, JUNE 7, 2011
[Social Media] The Importance of Branding
Related articles 4 Must-Haves for Must-Have Brands (engage.tmgcustommedia.com) 5 Things Brands Want from Facebook Fans Besides Money (engage.tmgcustommedia.com) Brand Reputation Management (organicseoconsultant.com) If you liked this, try: How to Monitor Social Media Conversations Quit Daydreaming and Focus on Your Website The Truth About Branding (And Nothing But The Truth). B randing has come a long way from its cattle-marking origins. What used to be a way for ranchers to label what belonged to them (in case it wandered away) now means so much more.
SPIN SUCKS | THURSDAY, JANUARY 12, 2012
[Social Media] Media Relations Without the News Release
Whatever the reason, the client wants media coverage, and you’ve been asked to find a story. Four ways to gain media coverage without a news release. Watch for media requests. Keredy Andrews is a senior account manager at PR, search, and social media agency , Punch Communications. Communication Media Relations kerredy andrews media relations PR agency press releaseToday’s guest is written by Keredy Andrews. Hours have been wasted with no results to show your client, meaning you have to keep pushing when other work is piling up.
SOCIALFISH | THURSDAY, JULY 11, 2013
[Social Media] The Moneyball Effect: Using Your Data
Now, if your systems are up to speed, you can get access to data on member and prospect transactions, interactions on the web site, even mentions on social media, all continuously in real time. Maddie and I were lucky enough to attend a cool event put on by Avectra a few weeks ago, that they called The Moneyball Effect. They invited a group of association execs and consultants to Nationals Park in DC to have a discussion about using data to make better decisions, and then watch the Nats play baseball (and they won!). So what does this mean for associations? The goal is to learn.
GAURAVONOMICS | THURSDAY, JULY 8, 2010
[Social Media] Hindustan Times Story on Youngsters Connecting With Twitter and.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Crest Magazine Interview on Social Media Marketing Business World Story on the Seven Deadly Sins of Social Media Marketing » Hindustan Times Story on Youngsters Connecting With Twitter and Facebook Friends Offline Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! And they do. For more, read my bio. Lets talk.
SOCIAL MEDIA STRATEGERY | FRIDAY, MARCH 23, 2012
[Social Media] Establishing a Vision and Then Getting Your Team to Buy Into It
As I wrap up my first week in Chicago, I've fully realized the advantage of working with the same people for years – they knew exactly how I thought about PR, social media, communications, and branding. It's not about the technology, it's what the technology enables – Something I've said ever since I started using social media. Instead, I want my team to understand how to best incorporate social media into their PR strategies and tactics. Social isn't the be-all, end-all of communication. So what are those things?
JEFF ESPOSITO | FRIDAY, OCTOBER 19, 2012
[Social Media] Future of Location Marketing, Amway and EVIL
Kobe Bryant’s brilliant use of Facebook for fan engagement – this is a great example of how an athlete (or his reps) gets the social aspect of social media. The Amway Effect on Social Media Influencers – ahh a nice refreshing look at online influencers. This will be the shortest intro to Five for Friday ever. I am utterly shot this week both physically and emotionally and think this song sums it up best: Looking forward to having Momma Espo come home tonight as running a house with a rambunctious 18-month old is totally easy. How Evil Is Your Smartphone?
CREATIVE RAMBLINGS | MONDAY, JULY 2, 2012
[Social Media] 5 great articles you may have missed (June 25 – July 1, 2012)
How to Showcase Your Personal Brand on LinkedIn: 8 Tips by Lindsey Pollak (LinkedIn Blog) Infographic – 5 Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter and YouTube by Mike Lewis (Socialnomics) 25 Important Pinterest Tips for Your Career [.]. Here is a roundup of my five favorite articles for June 25 – July 1, 2012. Great Resources Lindsey Pollak Socialnomics
ENGAGE | MONDAY, MARCH 5, 2012
[Social Media] I Ain’t Speling Good No More: Why We Need New Rules for Language
And who cares how poorly I spell on social media. Why do we all live in fear of the social media grammar police—who, frankly, are right up there with telemarketers in my book—spoiling our good time? Social Media Do I really have to expend any more words on why spelling and grammar should be given free reign on social media websites? L ois Lane is a horrible speller and she’s considered a world-class journalist. Okay, so she is a comic book character. So what? Period,” writes Anne Trubek. It’s supposed to be fun, right? Where do we start?
CITIZEN MARKETER 2.1 | WEDNESDAY, MARCH 21, 2012
[Social Media] SXSW Interactive 2012: Key Takeaways
For anyone in the digital/social media space, it has become “the” conference to attend due to the sheer number of startups, brands, thought leaders and level of networking that goes Originally published on WCG’s blog. What is SXSW? If you haven’t ever been to South by Southwest interactive (SXSWi), it’s somewhat of a surreal experience.
FEVER BEE | MONDAY, NOVEMBER 22, 2010
[Social Media] 7 Things A Successful Online Community CAN Live Without
Few communities receive much benefit from social media platforms. DesignReviver believes a successful online community cannot survive without 10 key elements elements. Looking at some successful examples of online communities. believe you can succeed without most of these. Especially: Great Design. Design can be nice. But judging by the many, many, online communities with nice design that have failed – compared with the thousands of crappy designs that succeed, I think this is one aspect your community can live without. Content. Contentious one this. No community really needs SEO.
TWIST IMAGE | SUNDAY, APRIL 8, 2012
[Social Media] Is Nike A Technology Company?
long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. online social network. social media. Episode #300 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #21 of Across The Sound 2.0. This is our 21st conversation (or, as I like to affectionately call it, Across The Sound 21.20). brand.
PUSHING SOCIAL | THURSDAY, JUNE 26, 2014
[Social Media] Join the Pushing Social Team
We are looking for fun, intense, optimistic, and creatively obsessed social media mavens to join our team as Content Production Interns. Check these out: See how a Top 10 Social Media Blog works from the inside out. Collaborating closely with our Pushing Social Podcast producer to dream up and deliver truly awesome podcasts and live events. Social Media Today It doesn''t matter if you are 21 or 61, we think you may have what it takes to be a miracle worker. You want perks? Help our incredibly smart clients spread their message. Still want in?
IDACONCPTS | WEDNESDAY, FEBRUARY 29, 2012
[Social Media] Is the Hype around QR Codes Overblown?
People are just starting to get really comfortable with social media as a marketing medium, so this is where marketers should stay. So if you’re still finding your social feet, don’t rush to get a handle on QR codes. About author: Sandy writes on behalf of SARAD, a South African-based media and advertising directory. . QR Code created by Takashi Murakami for Louis Vuitton. QR codes: that’s where it’s supposed to be at this year. Or are they? In October 2011, Sam Beckbessinger (Memeburn) wrote that QR codes are ‘a crock’. So, what are marketers to do?
DANNY BROWN | MONDAY, JUNE 27, 2011
[Social Media] The Art of Being an Asshat
The Art of Being an Asshat originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Sometimes you read something, or you hear something, and it just makes you stop and say, “Seriously?!?. Often this is from a pitch selling a company’s products or services. It can be from the company directly, or it can be from their marketing or PR agency. Note – there are many great PR and marketing agencies out there doing great work. Signed, JS.
ADAM SHERK | WEDNESDAY, JANUARY 20, 2010
[Social Media] Top 10 Reasons The New York Times is Really Putting up a Paywall
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Top 10 Reasons The New York Times is Really Putting up a Paywall by Adam Sherk on January 20, 2010 Today The New York Times made it official that they will be introducing a metered model starting in 2011. We are watching the continuing rapid decline of newspapers and an old industry that is unable to adapt to the many aspects of online media. There is additional information in the NYTco press release , and Jim Romenesko and others have published the staff memo. But I gave it a shot. It happens.
SIMON MAINWARING | THURSDAY, MARCH 7, 2013
[Social Media] Is this the end of purpose driven ads or a new beginning?
contend we cannot turn back purpose driven ads any more than we can turn back the internet, social media or smart phones. This, however, would ignore the density of research to the contrary including Edelman’s 2012 GoodPurpose Report , Havas Media’s Meaningful Brands Report , and TBWA’s Global Millennial study. What’s more, Millennials demonstrate a fundamental expectation that brands must contribute to society if they are to maintain their social licence to operate. Image: SpeechClub. Brands are like humans.
THE RELATIONSHIP ECONOMY | MONDAY, APRIL 4, 2011
[Social Media] How Does Social Flights Create Value?
Social Flights distinguishes itself from other aviation services because of the extent to which we create value in a community – not just profits. When you look at air travel as part of a door-to-door value proposition, a completely new business model develops. We call it Social Flights. Social Organization. Aircraft Fleet Organization: Social Flights has broad and extensive experience in both private aviation and commercial aviation. We know what works and what does not. Social organization is the cornerstone of our work. Aircraft Fleet Organization.
PUSHING SOCIAL | TUESDAY, AUGUST 2, 2011
[Social Media] 10 Ways Savvy Bloggers Use Landing Pages
These comments offer “social proof, lending authority to your page and thereby increasing conversions. Excellent tips The Copyblogger media crew is obsessed with packing education into every product they sell. Jumpstart social media. Blog Marketing copyblogger media landing pages premise premise copybloggerThe magic formula for growing a spectacular blog is getting your readers to take action. A lot of action. Specifically, you want to funnel your most devoted followers into an e-mail list or convince them to purchase a product. Build e-mail lists.
MINDJUMPERS | MONDAY, JULY 5, 2010
[Social Media] Roskilde Festival is on Foursquare
Four days of festival and more than 70,000 festival guests leaves the opportunity to do something social – also when it comes to digital media. When on a festival you actually don’t have much time to be online, but with a smartphone and a few clever apps, digital media can actually help improve the festival experience. Follow Anne on Twitter Similar Posts: Social Media on Roskilde Festival Foursquare: How Does It Work? already had my phone with me, so why not just use a digital version.
DIVA MARKETING BLOG | MONDAY, OCTOBER 10, 2011
[Social Media] A Dandelion Thought.
how often do we add social media elements to our marketing strategies without taking into consideration how it will impact other departments e.g., customer service? no social media marketing genius a short post on a passing idea before the wind blows it away. One of my guilty pleasures is watching food TV shows a la the Food Network. I'm no chef but I do ? to cook and ? these these quasi reality shows. my secret dream is to be a judge on the Iron Chef. . Recently I was watching the new show Sweet Genius. One of the contestants added apples to his baked dish.
CONVERSTATIONS | TUESDAY, NOVEMBER 5, 2013
[Social Media] What’s Your One Piece?
One such heavy weight can be your website and all the pieces surrounding it (email list, social media, mobile, coupons, etc). A key to success in owning a small business is loving what you do – and doing that thing you love. For many, the pain comes from getting bogged down with the stuff they don’t really like or know that comes with running a small business. Yet each piece is part of running a business. Depending on how you look at it, this can be such a time consumer – you avoid it all together. Break it down into smaller pieces and focus. . Add any comments).
SOCIALNOMICS | FRIDAY, JULY 25, 2014
[Social Media] 7 (little known) Digital Reputation Stats and How to Use Them to Your Advantage
Tip: I’m not even going to pretend to advise people not to post scandalous pictures on social media because that is a given. 68 percent of hiring managers, hired candidates because of something they saw on social media. Use social media as a platform to share your message with the world. Digital Reputation is one of those topics where ‘what you don’t know ya don’t know’ could be very damaging. Here are some of the little known stats related to digital reputation. Keep it clean and stand out. 5. In percent. Want more?
BLUE FOCUS MARKETING | WEDNESDAY, JANUARY 15, 2014
[Social Media] #Webcast for #IBMConnections partners, users & brands w/ @ckburgess @mnburgess @ajay #IBM #socbiz
Guest presenters Cheryl and Mark Burgess will share insights from their best-selling book, The Social Employee – How Great Companies Make Social Media Work. Here is what each of these groups can expect to learn from this webinar: For the Brand Using IBM Connections: Better amplify your sales, marketing, corporate communications and human resources messaging through your employees’ social channels. Build your personal brand outside of the company on your personal social channels. Mark is President, Blue Focus Marketing, an award-winning social branding firm.
IDACONCPTS | SUNDAY, FEBRUARY 3, 2013
[Social Media] How To Run A Successful Bilingual Blog
Normally, this would be great for analytics, Google AuthorRank, and social media because it shows that your readers are interested. Blogs have become a staple for just about every business, every entrepreneur, and every brand out there. In fact, blogs have become so popular that it can make standing out from the crowd difficult. But with a unique angle, you might be able to give your company’s blog a fighting chance. bilingual blog, for instance, can expand your readership, attract new consumers, and raise your website’s ranking. Hire A Professional Translator. Give Yourself Time.
ENGAGE | FRIDAY, JANUARY 24, 2014
[Social Media] 5 Ways to Make Pinterest A Bigger Part of Your Content Strategy This Year
Last year was a huge year for social media. Few social media applications had a bigger year in 2013 than the online posting giant Pinterest. Pinterest released its top pins of 2013 late last year and the success of those posts tells us a great deal about what works and what doesn’t in the social shareopshere. While some social media networks (Reddit, I’m looking at you) are inherently distrustful of brands using their networks to peddle wares and gain shares, Pinterest embraces content marketing with open arms. women currently use the site [PDF].
JACOB MORGAN | FRIDAY, JUNE 18, 2010
[Social Media] The Disconnect Between How Vendors and Strategists Approach Social CRM
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER The Disconnect Between How Vendors and Strategists Approach Social CRM View Comments June 18th, 2010 After spending a lot of time speaking and interacting with vendors and strategists in the Social CRM space it became very clear to me that vendors and strategists (or consultants or analysts or whatever else you want to call them) are on a very different page when it comes to understanding and explaining what Social CRM is and/or does. I think what we are seeing now (also in the E2.0
INBLURBS | TUESDAY, NOVEMBER 30, 2010
[Social Media] Use Twitter effectively for your business
This is a perfect social media platform that can help you brilliantly in blog promotion and your small business marketing. You only need some tips to effectively use this superb social media for your business. Twitter is a social media micro blogging tool that can effectively help you to build your brand in no time at all. Use optimized marketing strategies such as twitter marketing, social media marketing with the help of inbound marketing experts in web. Twitter can be a great place for your business. Use customer support and services.
ABSOLUTE PA | FRIDAY, OCTOBER 1, 2010
[Social Media] Introducing Assistant Edge
Let me explain… Assistant Edge is an online news portal collating blog posts on topics relating to professional assistantship, be it productivity; social media; marketing; workplace issues and small business related topics. like it because: The site is simple to navigate making relevant information easy to find – search by topic (such as tools; training; networking; social media), contributor (did I mention that my blog is featured?) or date. want to tell you about a great new website that launches next week called Assistant Edge. Why not take a look?
SOCIALNOMICS | WEDNESDAY, AUGUST 12, 2015
[Social Media] 5 Tips for Creating Content to Share on Pinterest
There is a lot less direct social interaction with users, and the type of content you post seems to be more specific. Every social media platform has its most popular topics, and for Pinterest, that’s travel, food, and marketing, according to Venngage. This doesn’t mean that every Pinterest post should reflect these three categories, but it helps to boost brand awareness and social signals if you make them some of your main points. 4. Pinterest is a pretty unique social network, but that’s what makes it so effective for sharing content. Blend Images and Text.
THE SOCIAL MEDIA INCUBATOR | THURSDAY, DECEMBER 1, 2011
[Social Media] Minnesotans: Get Your Cameras Ready for a Photo Contest!
The winning photographer will be awarded copies of the calendar and promoted on Freshwater Society and KARE 11’s website and social media. Facebook In the Media Freswater Society Minnesota outdoor photos online photo contest Photo contest mn weather guide mnIt’s time for the 2013 Weatherguide Facebook Photo Contest! Freshwater Society invites you to submit your best photo of the first signs of winter for the 2013 Minnesota Weatherguide Environment Calendar. The 2012 Minnesota Weather Guide Environment Calendar. Hurry! The deadline is December 31st!
THE JORDAN RULES | THURSDAY, FEBRUARY 3, 2011
[Social Media] How Open Innovation Gives Rise to Brand Ambassadors
Social media represents an invaluable resource for developing a deep understanding of your customers. The simple act of engaging and communicating with communities on social networks can reveal powerful user insights that can change the way you approach business. Using social media to encourage & utilize innovative ideas is one of the most powerful methods of communication and one of the most relevant uses of social media 5. I think R&D and an investment in a "Labs" strategy can drive any business forward. Full Size ). Key Takeaways: 1.
SOCIALNOMICS | WEDNESDAY, FEBRUARY 1, 2012
[Social Media] New facebook Marketing Challenges in 2012
Current years have experienced a massive rise in ‘social media marketing’ and not only are the trend here to stay, it will expand far and wide. In the year 2011, the small facebook logo dominated almost every campaign in all the media channels. Word-of-mouth’ always worked well for a brand but with social media it has raised a notch above. Social platform gives people tremendous power to share opinions and influence choices. The growth of video fits naturally within the broadening social media channels. Socialnomics
STEPHEN P SMITH | TUESDAY, FEBRUARY 28, 2012
[Social Media] Weekly Letter – Habits for Harnessing the Positive Aspects of Your ADD
The Weekly Letter covers topics such as: How you can use Social Media today to get more business. The advice in this post is based on material from Delivered from Distraction: Getting the Most out of Life with Attention Deficit Disorder by Dr. Edward Hallowell. have written about my ADD before and I want to share with you a powerful tool that I use to keep my ADD in check, or at least harnessed to become a positive influence. Dr. Hallowell has compiled a list of “recurring qualities” in adults that are able to harness the power of their Attention Deficit Disorder.
STEPHEN P SMITH | THURSDAY, SEPTEMBER 22, 2011
[Social Media] Harlan Ellison on Getting Paid
Maybe it means mastering the arcane arts of new media and social media. Steven Pressfield shared this video last week: “The problem is that we as artists and entrepreneurs don’t control the means of production or distribution. If we want our work to get “out there,” we have to make a deal—with a bank, a movie studio, a record label, a publishing house. Art and commerce inevitably clash, and we know who comes out on the short end of that. Here’s what I think. You and I (and anyone else who wants to un-screw themselves) need to acquire two critical skills.
TWIST IMAGE | THURSDAY, AUGUST 16, 2012
[Social Media] The Power Of Direct Relationships
Is it directly with the brand or with an online social network? On one hand, we're happy when retailers that we like provide us with discounts and bonuses because we're valued customers and, on the other hand, we're willfully sharing (some might argue over-sharing) so much information via social media that we're simply more comfortable there. In contrast, 52% of consumers responded that they are "much more concerned" or "somewhat more concerned" about sharing the same data on social networks." mass media. online social network. social media.
PROBLOGGER | THURSDAY, JULY 31, 2014
[Social Media] Facebook Theme Week: Organic or Paid?
Facebook remains the biggest social media network on the planet and continues to grow its active user numbers at a steady rate. fell into this mistake in the early days of my own blogging by relying too much upon SEO to drive traffic from Google and have seen many instances where bloggers have obsessed about a single source of traffic (either from search, social or referral) only to find that source of traffic dried up and left them with nothing. Social Media Organic, Paid or Both. For some it has meant an abandonment of Facebook. with small paid campaigns.
KYLE LACY | WEDNESDAY, OCTOBER 31, 2012
[Social Media] Sharing Memories and Building a Powerful Personal Brand
That’s one of the cool things social media has let us do is to share those stories with each other. “There are just some things I don’t want people to know about,” we often hear from social media resisters. Think about your family’s best stories. What are the stories that get told and retold during family gatherings — those stories that are passed down from generation to generation, father to son, mother to daughter. These are the stories that family legend are made of. You have to be willing to share those stories with people.
SOCIALFISH | FRIDAY, OCTOBER 1, 2010
[Social Media] Link Love Monthly: Best of September 2010
The list below is for serendipity ; if you prefer our “Must Read shares about important stuff for association social media, please click here to subscribe , or click here to browse. The Art of Social. American Family Insurance’s Troy Janisch on leaving boring behind with social media (SmartBlog on Social Media). Step Process for Social Media Success (Jay Baer). Do you need a social-media succession plan? SmartBlog on Social Media). How to get Over Your Fears of Social Media (Valeria Maltoni).
CREATIVE RAMBLINGS | TUESDAY, SEPTEMBER 18, 2012
[Social Media] Increase traffic to your blog with these 10 directories
Increase traffic to your blog with these 10 directories was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Looking for a way to increase traffic to your blog and generate quality backlinking at the same time? If If so, why not try directories? The following is a short list to get you started. For more blogging tips, don’t forget to check out: Increase traffic to your blog with these 10 directories was written by [.] Blogging Great Resources blog directories blog traffic
WAXING UNLYRICAL | FRIDAY, DECEMBER 13, 2013
[Social Media] Need Gifts for PR Pros? Here’s 12 of ‘Em
Steve Woodruff. I’ve known Steve for some years, when our paths first crossed thanks to social media. I was always touched and impressed by how open he is about his battle with and recovery from depression , because that’s a tough disease to talk about. Ken is another friend I originally met on social, and he is one of the most delightful human beings around – warm, approachable and so kind. The 2014 SoloPR Summit that is the brainchild of Kellye Crane , another social connection who has become a dear friend. And wouldn’t that be cool?
SOCIALFISH | WEDNESDAY, JUNE 19, 2013
[Social Media] Get Open Community on Audible
little book of big ideas for associations navigating the social web. Written for the complicated and quirky world of associations and membership organizations, Open Community is about how associations can—and why they should—build community online. (Not to be confused with building a successful private social network. Chapter 2: Open Community means developing into a social organization. In the final chapter, we explain the concept of the social object and why that is crucial to the success of your Open Community. ( photo credit ). Love audiobooks? In what way?
SMALL BUSINESS MAVERICKS | MONDAY, APRIL 16, 2012
[Social Media] Facebook Your Latest Coupon Distribution Point
In fact, Facebook is becoming quite aggressive in the number of features it is offering businesses, taking the site well passed the purely social nature of its origins. If your business model does lend itself to coupon type deals, then Facebook is going to be a huge social media marketing resource. Do you offer products or services that lend themselves to coupon offers? If so, and you have a reasonable following on Facebook, then you may be able to make use to Facebook’s latest service to businesses. Offers are, essentially, coupons under another name.
GET SOCIAL PR | TUESDAY, NOVEMBER 2, 2010
[Social Media] Can Internet Public Relations Grow Your Business
“While just one in 10 business owners reported using social networking for marketing last year, 39% indicated they did in September 2010, reports the online marketing research. For business owners, social media ultimately should be a two-way street. More than 10% of consumers we surveyed reported posting a review of a small business through social media channels such as Facebook, Twitter or LinkedIn, and of these posts, two-thirds say the reviews have been positive.”. What’s drive consumer engagement, you ask? Facebook. Cut communication costs.
SPIN SUCKS | MONDAY, DECEMBER 8, 2014
[Social Media] Best Webinars of 2014
Since watching this webinar, Lindsay has been all about social proof for everything we do. Intranets, Internal Communications, and Building Social Capital. In the fourth of the best webinars of 2014, he helps you build a case to get your organization to adopt social media as part of a company-wide culture shift. Call it social business. But during the webinar, Lindsay will take questions from attendees in the chat box and Ellie will take questions on the social networks. And so, in order of the most popular, here they are! So there you have it!
CONVINCE & CONVERT | SUNDAY, JUNE 1, 2014
[Social Media] How I Became the Person Most Mentioned by Digital Marketers on Twitter
Lots of great people that I consider to be colleagues and friends were on the list(s) too, and sites I adore like Social Media Examiner, MarketingProfs , Buffer , Social Media Today , and Hubspot made the top 25 sources group as well. 3. remember waking up early and reading dozens of great blogs and online newsletters and trying to figure out the news of the day in social and digital, and then writing a “here’s what I think” post as fast as I could, and then going back to all of those sources and writing strong comments with links to my posts attached.
ABSOLUTE PA | SATURDAY, JUNE 16, 2012
[Social Media] I’m O.O.O!
This is the out of office reply message I used for my recent social media workshop: Hi – thanks for your email. I’m out of the office today presenting to a lovely bunch of small business owners about how social media can help elevate their brand. Do you use an ‘out of office’ email reply when you’re unavailable? It’s an automated message you can create in your email system so that when you’re away from the office anyone who emails you will get an instant reply. But what if you’re working on an exciting client project?
MINDJUMPERS | MONDAY, JUNE 28, 2010
[Social Media] Choosing a blogging service: Blogger, Tumblr or Wordpress
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « TODAY: The UN International Day Against Torture Improve Organizational Efficiency via Social Media-Part I » Choosing a blogging service: Blogger, Tumblr or Wordpress Posted by Anne Herngaard Jun 28th, 2010 Tweet I have previously written about the advantages of running a company blog and some of the strategic considerations to make to get you on the right track. In this blog post I will quickly go through some of the most popular blogging services. It’s free and easy.
MINDJUMPERS | TUESDAY, JULY 27, 2010
[Social Media] Are You Missing Out On Opportunities To Connect With And Engage.
The notion of ‘tribe’ is the predominant way to convey what social connectivity online is all about. We need to take a closer look at social connectivity and group belonging from the perspective of the individual. Fluidity We all have multiple social identities – online as well as offline. The concept of fluidity, however, gives us a handle on the complexity of social connectivity online. Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Can an Unknown Brand Become Word of Mouth? Old Spice Spoof nails it! That is clear by now.
DANNY BROWN | FRIDAY, AUGUST 30, 2013
[Social Media] Why Thinking About Traffic is the Scourge of Great Content
You don’t really care about the content – you care about the new eyeballs, and the boost in traffic, and all the wonderful social shares that you’ll get. You want traffic, you want subscribers, you want social shares. Why Thinking About Traffic is the Scourge of Great Content originally appeared on Danny Brown - Social Media | Marketing | Influence under a Creative Commons license. Over on his blog today, Studiopress founder Brian Gardner shares a thoughtful post on the definition of a successful blog. Signs of a bad strategy, right?
KIKOLANI | THURSDAY, APRIL 21, 2011
[Social Media] Fetching Friday – Resources Mashup & Cute Ducklings
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, online business, SEO, and social media on kikolani.com. How to gain social influence and market a #1 NY Times best seller – hour long interview on hustle, how to pitch a thought leader, the greatest lesson learned, and more. Social Media / Social Networking. Social media for SEO vs. engagement – what is the difference, and how to do it right. The Resources Mashup. Making Money Online / Marketing / Online Business.
CREATIVE RAMBLINGS | TUESDAY, SEPTEMBER 11, 2012
[Social Media] Content curation tool review: Listly
Content curation tool review: Listly was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Bloggers know it. People love list posts. They love them because they are skimmable and easy to read. And they usually work as great resources that they can bookmark for future reference Looking for a tool to turn your lists into an even more interactive and fun experience for your readers? Let me introduce you [.] If you like this post, you will probably enjoy her latest eBook, The Little Big eBook on Blogging: 40 Traffic Generation Tips , available on Amazon!
DREW'S MARKETING MINUTE | MONDAY, MAY 9, 2011
[Social Media] The mobile revolution is coming. Are you ready?
91% of mobile users consume social media on their mobile device. Consider these mobile facts: By 2013 — 50%of web traffic will come from mobile devices. The US population is approx. 306 million. 69 million of those people have smart phones today. I’ve mentioned before that by 2020, the #1 way we will access the web is through our smartphones. That’s only 9 years away. Is your business getting ready for the mobile revolution? Check out this video on the smartphone consumer and the mobile movement. Are you poo pooing this because you’re a B2B company?
SOCIAL WAYNE | TUESDAY, FEBRUARY 14, 2012
[Social Media] Day 14: People of color impacting the social web – Faye Anderson – #29DaysofDiversity
Also note that 28 Days of Diversity is not a popularity contest or an influencer list but a list of thought leaders in the social web sector, including entrepreneurs, bloggers, conference organizers, IT professionals and friends not ranked in any particular order who I have either met in person or followed online. Stanford lawyer-turned-new-media- practitioner, Faye Anderson focuses on the intersection of social media and social change. She was nominated for the 2011 Women’s Media Center Social Media Award. Twitter: @andersonatlarge.
GEOFF LIVINGSTON | THURSDAY, OCTOBER 14, 2010
[Social Media] Excited to Ignite at Blackbaud 2010
Claire Williams Diaz who works on social innovation at Twitter. My presentation will focus on using multiple media in an online effort, but I am looking for great visuals for my slides. Tags: Cause social media I’m getting ready for my Ignite presentation at Blackbaud 2010, party of the opening sessions on Wednesday, October 21 for this great nonprofit conference. The Ignite presentations and ensuing panel are following NTEN Executive Director Holly Ross ‘s sure to be stellar keynote. This will be interesting, I am sure! Noah Everett , founder of TwitPic.
SPIN SUCKS | WEDNESDAY, OCTOBER 3, 2012
[Social Media] Traditional Book Publishing vs. Self-Publishing
That’s why blogging and social media work so well. On Inside PR , Martin Waxman , Joe Thornley , and I took what was supposed to be a one month summer break. Two months later, we got the band back together to get back in the groove and restart our weekly recordings. One of the questions they asked me yesterday was how six months of book tour travel and speaking had gone and whether or not I’d self-publish my second book. tell this story when I speak so you may have already heard it. Book Publishing. Book publishing is fascinating. The book came out in May of this year.
ARI HERZOG | SATURDAY, SEPTEMBER 4, 2010
[Social Media] Satisfying Saturday: 10 Blog Articles You Might Like Today
What are the telling signs when someone who claims to be a social media manager is not? Army’s former social media manager, knows something about positive attributes that make a person real. 5. Jeff Cutler opines on the inefficiency of social media. When I really enjoy reading a blog article and want to share it with other people, I add it to google.com/reader/shared/ariherzog. I don’t add everything to this reverse chronological list. It has to meet certain criteria to enable me to return to the article time and time again. movement new ?
WAXING UNLYRICAL | WEDNESDAY, AUGUST 12, 2015
[Social Media] The Transistor Radio and the Dawn of Mobile Media
Today social sharing is more important than ever. Influencer posts and events are driven by the ROI of topics ranging from email marketing to press releases and social media. Like other educational media platforms, we don’t “sell” our partners. Founded in 2010, CommPRO.biz is today a global community of influencers involved in all aspects of the communication field, and media hub for the industry. The Transistor Radio and the Dawn of Mobile Media. Guest Post by Fay Shapiro. Some of you might remember the transistor radio. People were on the move.
SOCIALFISH | WEDNESDAY, MAY 6, 2015
[Social Media] The Intersection of Online Communities and Learning Management Systems
YourMembership.com, an AMS with a built-in social community platform Acquires Digital Ignite , the most socialicious LMS on the market. (We wrote about this acquisition here.). Abila, the folks who introduced the concept of Social CRM to the association market, acquires Peach New Media. LinkedIn, the first social network to be publicly traded on the Stock market, acquires Lynda, a leading online learning platform for $1.5 Social learning is a growing trend. Debunking the Hype Featured From the Trenches Industry Insider Social LearningHere’s our take.
WAXING UNLYRICAL | WEDNESDAY, MAY 20, 2015
[Social Media] 3 Smart Thought Leadership Tips for Entrepreneurs
However, if you’re not an experienced publicist, pitching media can feel a little like throwing spaghetti at the wall. Thought leaders get quoted in the media , speak in public and influence other peoples’ thinking. Interact and engage with influencers as much as possible (this is what differentiates a social PR approach from an old school one). Social shares. Again, if you want to spreadsheet it, you can segment by the bloggers with the most unique viewers per month and social media followers… or whatever metrics are important to you. Back links.
KIKOLANI | FRIDAY, AUGUST 30, 2013
[Social Media] Fetching Friday – 21 Marketing Links
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Social Media / Social Networking. Ways to Use Video to Improve Your Social Media Marketing – Social media gives more video options: Here are the new ways you can use videos within your social media marketing strategy. You’ll just get one email a week on Fridays with one post about blogging, business, SEO, and social media. Blogging / Content.
SOCIALNOMICS | TUESDAY, AUGUST 23, 2011
[Social Media] One Tent & Facebook Group Bring Israeli’s Together
She started a campaign for the working middle class, for social justice, rent and better education. On Saturday, August 6 th over 250,000 people in the streets of Tel Aviv, closing some of the streets in the city, to bring awareness and show their support for bringing out social change in Israel. Facebook 2011 social media protests Israel Tel AvivWhen your landlord tells you that they are raising the price of rent, most people move or complain and pay up. Daphne Leef, a 25-year-old Israeli film editor who has been living in Tel Aviv took a different approach. link].
CONVINCE & CONVERT | WEDNESDAY, DECEMBER 12, 2012
[Social Media] Blogger Outreach Software That Will Make You Do a Happy Dance
Blogger outreach is a major part of many agencies’ social media offerings, and finding and managing relationships with bloggers is often a time-consuming, Sisyphean task that usually gets foisted upon junior team members who then spend dozens of hours on random Google searches and lame email pitches. Flickr image from slettvet. Let’s fix that. First, understand the 4 ways bloggers differ from reporters. This will help you think of the right type of bloggers for your outreach, and help. Click to read more » PR 2.0
KIKOLANI | WEDNESDAY, JUNE 6, 2012
[Social Media] 10 Free Blogging eBooks That Should Be Paid
He quit his stable job working as a Social Media Manager for various large companies, and he began working for himself online. So much so that he has been featured through media sources like The Guardian, Wired and Forbes. Through social media and word of mouth, he will generate more traffic. For example, they state that social media is a waste of time, and that you should completely dismiss SEO- which might not be true (to say at least). This is a guest post by Ann Smarty. Free ebooks are common online these days. 10,000+ Subscribers. Blogging
COVISIO | TUESDAY, AUGUST 25, 2009
[Social Media] Assigning Value to Content
The goal of content marketing and social media marketing is to shift the majority of lead generation from outbound, interruption-based sales calls to inbound, permission-based activities. Technorati Tags: Content Marketing , content ROI , content value « The ROI of the $3,000 Podcast Social Media Monitoring Tools In Action: Radian6 vs Alterian / Techrigy SM2 » This entry was posted on Tuesday, August 25th, 2009 at 5:02 am by Alex and is filed under Content Marketing. He enjoys technology marketing, innovative thinking, and living by the sea.
WRITTENT BLOG | FRIDAY, NOVEMBER 7, 2014
[Social Media] 58+ Resources to Master SEO Copywriting
Social Media Meta Tags: How to Use Open Graph and Cards. Neil Patel from Quicksprout did a great job explaining the role of meta tags in social media. If you’ll be doing social media marketing, this is a mandatory read. If you want to be competitive as a copywriter, your work needs to be optimized for SEO. What is the point of writing an amazing and compelling article if people can’t find it on the web? If you are a newbie to the world of SEO copywriting, this is a must-read list. Section 1: An Introduction to SEO Copywriting. 1. What Is SEO?
THE RELATIONSHIP ECONOMY | SATURDAY, NOVEMBER 20, 2010
[Social Media] The Future of Social Currency
Now, in the age of social media, YOU are the brand. Your product is your information and the information that passes through your social graph. You have the power to leverage your social currency into financial currency for your followers who then transform it into more social currency for you soon you’ll have 2M followers. If given the right incentives and generalized across a community, people will venture into their community to build social currency. Visionary social enterprise will help them to do it. Self-branding. Send article as PDF.
THE RELATIONSHIP ECONOMY | SUNDAY, JANUARY 2, 2011
[Social Media] What Will You Say This Year?
Social technology is permeating everything in our lives. It seems that every medium of media has integrated social into the message. The Facebook craze has pulled over 500 million people into use of social technology for multiple purposes. Social media are communications and given its reach and influence the things said that are significant are the things that influence humanity. Umair Haque writes: Social is significance. The real promise of social tools is societal, not just relational; is significance, not just attention.
CREATIVE RAMBLINGS | TUESDAY, MAY 1, 2012
[Social Media] Interview with Bryan P. Hollis, creator of Blog Interact: Part 1
Blog Interact is a social media and bookmarking platform that allows bloggers, writers, and photo and video journalists to submit and vote for their favourite content, and interact with other members. Hollis social bookmarkingToday, I am pleased to feature its founder, Bryan P. Hollis. Cendrine Marrouat: Hello Bryan, thank you for answering my questions. Is Is there a particular event. Blogging Great Resources interview Blog Interact Bryan P.
DANNY WHATMOUGH | FRIDAY, JUNE 13, 2014
[Social Media] ICYMI – search ads are inefficient, Budweiser launch Twitter #WorldCup campaign
Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Media monitoring service Precise has been snapped up by WPP’s Kantar Media – just Gorkana to go now then. At the annual summit this week in Amsterdam, AMEC announced a new social media measurement framework and user guid e. Paddy Power plays on our ‘social media high horse’ with a great campaign to save the Brazilian rainforest. Want this in your inbox each week? Campaigns.
ABSOLUTE PA | FRIDAY, JANUARY 18, 2013
[Social Media] Bright Sparks List: 5 sources of inspiration I’m using in my business right now
31 Must Read Social Media Blog Posts – Social Media Examiner. Social Media Examiner’s list of 31 must-read social media blog posts compiled by their writers. especially love #2: Content Marketing Manifesto; #10: The Night I Stopped Marketing On Facebook (you’ll love it, trust me) ; and #18: Did you know you can bookmark your tweets to use as social proof? share loads of great articles with my Twitter peeps daily – I love to learn from others and get recommendations of great stuff – just like you do. Aaaah.
KYLE LACY | WEDNESDAY, AUGUST 18, 2010
[Social Media] A Beautiful Life
Social Media, marketing, my business, and money will only be around for short periods of time… there is more to life than business success. When you look back on your life… when you pull the memories from the depths and remember… the past… there is so much you want to change. The possibilities are endless. We dwell on things that matter only to one person… us. find myself trying to right past wrongs… trying to change things and actions that have already happened… things that are lost in time. Beautiful Life from Kelly Lacy on Vimeo.
TWIST IMAGE | SUNDAY, MARCH 18, 2012
[Social Media] Creativity Takes A Lot Of Hard Work
media hacks. online social network. social media 101. social media marketing. Episode #297 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How does creativity happen? Does it take a lot of time? Can brilliant creative just happen? What inspires creativity? Who is a creative? These are the questions and thoughts that we all engage and connect with as Marketing professionals in one way, shape or form at multiple times during our careers. It's a topic that is near and dear to the heart of Julie Burstein.
MYRLAND MARKETING | MONDAY, JULY 5, 2010
[Social Media] THERE WILL ALWAYS BE A REASON
Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THERE WILL ALWAYS BE A REASON by Nancy Myrland on July 5, 2010 There will always be reasons NOT to start something. will not get in to Social Media because I don’t have anything valuable to say. Will you suddenly discover valuable things to say in Social Media when you realize your clients really are spending time there? Can you relate to any of these? Digg this!
WEB METRICS GURU | FRIDAY, AUGUST 17, 2012
[Social Media] Hosting & Speaking @Netbase Social Smarts on Sept 19th, 2012
Honored to be the guest next month at Netbase Social Smarts series, where I will speak on the integration of Social Media Analytics and Web Analytics. know that for the last few weeks, maybe it was the retargeting on the banner advertising, but every other site I went to online had a Netbase ad, mostly with Jason Fall’s face (who just hosted this month’s Social Smarts). Now, on to Netbase Social Smart next month on the 19th (had the wrong date in the title) AND my course, which goes live on September 4. Web Analytics NetBase social smarts
TWITIP | THURSDAY, MARCH 17, 2011
[Social Media] The Pointless Chase of Follow/Unfollow
Most users using an aggressive follow/unfollow technique consist of: spam accounts; promotional accounts; people/brands trying to push their ’social media expertise’; users boasting how many followers they can get. I don’t understand why anyone still sees value in obtaining so many pointless follows like this. Regardless of how you use Twitter, there’s one thing you don’t need to worry about half as much as many people do. I’m talking about mutual/reciprocal following. If I didn’t instantly follow back, I was swept aside. Isn’t it?
GREG VERDINO | MONDAY, JULY 26, 2010
[Social Media] 10 of you will join microMARKETING's Amazon review crew
Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Doughnuts and marketing in New York City | Main | Are you a microMARKETING prof? This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer. Search Social Media Speaking Trends Video Virtual Worlds Web 2.0 You will be after Aug 12. Then comment below.
FIREBELLY | MONDAY, MAY 18, 2015
[Social Media] 9 LinkedIn Best Practices For 2015
LinkedIn is still the go-to social network for business professionals and job seekers. The post 9 LinkedIn Best Practices For 2015 appeared first on Firebelly Marketing | Social Media Marketing Agency. It’s a great tool to showcase your business and your employees. To To make sure you’re using it effectively, follow these nine best practices. #1 Optimize Your Profile. Make sure your profile is complete! No one will take you seriously (especially as an expert in your field) if your profile isn’t complete. Claim your custom URL. Please don’t do this. LinkedIn
MR. RYAN CONNORS | THURSDAY, DECEMBER 20, 2012
[Social Media] Personal and Digital Inventory for 2013
Social Media digital inventory digital media Engagement future personal inventory year in reviewIn the past year countless choices have been made, relationships forged, and for the first time ever, much of what we’ve accomplished has been recorded digitally. While the future is certainly exciting with the “next big thing” trending around the corner, by examining the past, you’ll start to piece together your own trends and behaviors and draw conclusions to build with for next year. In a digital world, there’s no hiding from the ripple effect of our actions.
WEB METRICS GURU | SATURDAY, MARCH 19, 2011
[Social Media] Super Full Moon and Web Journal – Mid March, 2011
Most of the new Google Analytics features focus on usability, unlocking more of the power inherit in the platform and presenting it a more streamlined and quicker way – I don’t see anything earth shattering or game changing here – but it is interesting to see word clouds appear in Analytics; it’s another sign that Web Analytics and Social Media Analytics are merging. Sure, word clouds and tag clouds are nothing new – but they almost never appear in site analytics … till now. In Social Media, they should do it the other way around.
SPIN SUCKS | MONDAY, OCTOBER 1, 2012
[Social Media] Apologies in a Crisis and Other Lessons from Apple
You will miss a social media alert that tells you someone is peeved. On Saturday morning, Mr. D and I made our way to Michigan Avenue to visit the flagship Apple store. would have preferred the less touristy store in Lincoln Park, but we were there to get his new iPhone 5 and it was where they sent us (in other words, we had no choice). Because he’s never upgraded his phone (he still had the very first and original iPhone), I didn’t make much of a stink of it because it’s about freaking time. When we arrived at 9 a.m., Just a Rumor? Apologies in a Crisis.
KYLE LACY | MONDAY, JANUARY 21, 2013
[Social Media] HOW TO: Get Your Facebook Community to Leave You Positive Reviews
Growing your Facebook community is a worthy goal for 2013 considering social commerce is projected to grow into a 14 billion dollar industry in just two years. Why You Need Positive Reviews on Facebook: While some companies are still struggling to establish an ROI from their social marketing campaigns, others are successfully ensuring they are part of the social commerce growth trend. 68% of consumers go to social networking sites to read product reviews, Nielson. This post was written by Kristina Allen, head of social marketing at an ad agency in Miami, FL.
SOCIALFISH | TUESDAY, FEBRUARY 21, 2012
[Social Media] Pinterest for Business: 9 Tips From Superuser PediaStaff [CASE STUDY]
How PediaStaff is using social media sites to drive its staffing business. She’s created dedicated Discussion boards for different types of pediatric therapists, such as this Social Occupational Therapist Discussion Group board. This post originally appeared on the Realtime Report. Author Tonia Ries kindly agreed to let me repost it here, ’cause it’s just that good. PediaStaff is not an association, however its target audience – pediatric therapists – are a classic example of the kind of target audience an association might have.
TWIST IMAGE | SUNDAY, MAY 8, 2011
[Social Media] The Next Generation Of Listening And Marketing
Turning Social Media Conversations Into Business Advantage. This is not just another Social Media book. Listening grabbed me in academia, where I had the good fortune to train under a number of distinguished professors who pioneered media content analysis, and then brought that to business to include in my toolkit for consumer and B2B research, strategy and planning." media hacks. online social network. social media 101. social media marketing. He's back with his latest book, Listen First! Happy Mother's Day!