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    [Social Media] How To Turn Charitable Involvement Into Profitable Conversions
    Charitable activity increases potential online cues for search engines to pick up — especially if you invite others to join you in social media campaigns. Why is the practice of donating a portion of the purchase to the charity of the shopper’s choice an increasingly popular idea? think it’s popular because it adds value to the transaction. Charitable community involvement with a local organization encourages your neighbors to be involved with your business on a personal level. Charitable giving can be a tax deduction within IRS guidelines.
    [Social Media] How to Get More SoundCloud Followers in 7 Easy Steps!
    The easiest way to get more SoundCloud followers is to remember that SoundCloud is as much a social media platform as it is a music sharing source. SoundCloud music marketing online marketing promoting on soundcloud social media marketing soundcloud followers soundcloud marketing soundcloud promotion You want to get more SoundCloud followers , like everyone else on the music sharing platform, but how exactly do you do that? The days of having a great album and an entertaining live show as the sole needs of an upcoming artist are over. You need more convincing?
    [Social Media] Writing: The Raw and the Cooked
    communications social media writing blogging engagement We all hear about how to improve our diets by eating unprocessed, “cleaner,” whole foods. Similarly, allowing ourselves to write “raw,” to release our fresh, unprocessed voices onto the page, can bring a boost of energy and a new sense of authenticity to our work. For years you’ve been told how to write correctly, professionally. For years you’ve been learning to tone down, polish it up, censor your thoughts. We don’t need to know where we’re going to end up. We ignore the rules. We fly. We scream.
    Blog Content Marketing Social Media -App Development Tools (<<great article on tools to get started) -Buffer (Hootsuite, SproutSocial) -Bottlnose -Camtasia -Conversion Rate Optimization Tools: Here’s are two great articles with tool-lists from State of Digital & Search Engine Journal -D3JS -Ditto -Followerwonk -GNIP -ifttt -iMACROS -Javascript, jQuery, JSON, node.js -Likealyzer -Live Chat Software -LinkedIn Inmail -NUVI -Oculus Rift -Open Site Explorer.
    [Social Media] ICYMI – Twitter and IBM, Microsoft Band
    Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Amazon comes top of Klout’s list of social brands. Want this in your inbox each week?  Subscribe here. Twitter announced a relationship with IBM  to help enterprises incorporate Twitter data. The 10 hours of walking in NYC video went viral. Microsoft launches a wearable – Microsoft Band. Twitter is losing Execs … Facebook’s advertising revenue has grown by 64 per cent during its third quarter. The Queen tweeted !
    [Social Media] New Twitter User Revamp: Plus 2 Bonus Pieces of News!
    Anyone who’s a social media junkie can tell you right away what Twitter is all about, but the average user still doesn’t know that first time they sign up. Twitter online marketing social media marketing twitter followers twitter marketing twitter marketing strategy Twitter are working hard to reward their shareholders…and finally turn a profit. They opened up the Timeline to popular tweets from people you don’t follow, a big departure from the user curated Timeline of old. This article will show you step by step what a new user can expect. How cool is that?
    [Social Media] Fear of Being Irrelevant
    The other day, I met up with someone I’m loosely connected with on a few social networks. Social Media Being irrelevant is a core fear of business owners. Irrelevancy comes in various shapes and sizes, depending on your imagination. Sometimes irrelevancy manifests itself as: Is anyone listen to you? Does anyone read your blog? Did they notice your hard work? Is your hard work amounting to anything? Please understand, these questions can be valuable – in small doses. And yet, we know about, are grateful for, and respect what each other is doing.
    [Social Media] Like Looking at Montana through a Keyhole
    One WordPress theme we’ve explored even builds an your entire site feeding from your social media streams. Do you browse web sites from your phone or a tablet? Do many sites feel like trying to look at Montana through a keyhole? Last year mobile devices finally outsold more traditional computers. 2014 is predicted to be the year more people access the web via a mobile connection than do so from a fixed one. So, in light of that, how’s your web site? Is it effective on everything from your desktop with a 24” monitor to an iPhone? Does everything work? Is it readable? And more.
    [Social Media] Internet Trolls and Blog Censorship
    Clients often ask me “How do I deal with negative comments across social media?” I have even blogged about blog censorship.  I have begun to realize though that negative comments are becoming all too common. This post will share some ideas for managing such comments for your social media strategy and peace of mind. Certainly my personal experiences lately may be coloring what I see happening, but as I have commented on posts that I have read, or social media sharing of posts, I have seen more trolling of some to make negative comments.
    [Social Media] Don’t “Blow” It – Plan Ahead on Your Marketing Campaign
    While I was checking out, I noticed this marketing campaign flier: Being into social media, I thought it was an interesting idea. Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. So I grabbed a pair of tennis shoes that I had purchased on clearance. That is why I decided to hop over to Running Fit today at lunch. My knees had clearly reminded me what five months of physical therapy last fall taught me – Get good shoes! So jiggidy-jig-jig off I went to get a new pair of stability running shoes.
    [Social Media] Social Media Tweetable Facts
    Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? Here are several of the latest Tweetable social media facts to consider – No matter how you look at it though, social media is changing faster than a blink of an eye. Social Media Facts: [FACT] Each day, Facebook devours 500x more data than the New York Stock Exchange.
    [Social Media] New Facebook Admin Changes
    Having difficulty with social media management ? Facebook social media Facebook Admin Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. First you needed to be either using the page as the “business” then you needed to toggle back and forth to “use the page as.” ” Within the last few days though I have noticed Facebook Admin changes that have made posting, commenting and liking a page a little cleaner. It clearly indicates what Facebook Page being viewed and worked on. We can help.
  • DEVUMI  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] How to Establish a Pinterest Marketing Strategy in 9 Easy Steps (With Pictures)
    Pinterest is a very different social media platform when compared to Twitter, with minor similarities to Facebook. The marketing options that Pinterest gives you are about as wide as any other social media platform. Cross over to other social media platforms. Almost every business has a few other social media channels open, and if you don’t it’s time you do. Pinterest content marketing image marketing pinterest pinterest board strategy pinterest business account pinterest strategy social media marketing Find new customers.
    [Social Media] ICYMI – Ad revenues grow, Facebook reach declines
    Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Waterstones & Airbnb join forces for social competition after customer is locked in bookstore. Want this in your inbox each week?  Subscribe here. Digital ad revenues grow 15%  to $23.1bn as mobile jumps 76%. Adobe has reported that Facebook organic reach is down 50% year-on-year. Twitter adds sound  through new audio cards. Google launches Inbox  – a(nother) new take on email. Ello secures £3.4m funding round. Campaigns.
    [Social Media] New Facebook Admin Changes
    Having difficulty with social media management ? Facebook social media Facebook Admin Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. First you needed to be either using the page as the “business” then you needed to toggle back and forth to “use the page as.” ” Within the last few days though I have noticed Facebook Admin changes that have made posting, commenting and liking a page a little cleaner. It clearly indicates what Facebook Page being viewed and worked on. We can help.
    [Social Media] Tips for Mobile Marketing: How to Bring Customers Into Your Store
    Apps like Groupon , Living Social, FourSquare, ShopKick and ThinkNear enable retailers to offer special deals and limited offers to shoppers in the nearby vicinity. Take Advantage of Social Media Marketing The Pew Research Internet Project reports that 60 percent of smartphone owners use them to access the Internet; 49 percent use them to get directions, recommendations and location-based information and 52 percent use them to check their email. Furthermore, it shows that 40 percent of all cell phone users access social networking sites on their phones.
    [Social Media] Are moms creating a picture-perfect image on social media?
    Are moms creating a picture-perfect image on social media? But getting back to the eMarketer report, “Do Mother’s Need Some Time Away from Social Media?” ” – the answer may be yes, and here’s why: 38% said they sometimes feel pressure to create an image of the perfect life on social media. I say: Who needs that kind of pressure?? Nearly two-thirds of 18-to-24-year-old mother social users felt pressure to create a social presence that depicted the perfect life, and 60% of those ages 25 to 34 said the same.
    [Social Media] Twitter Follower Hack: The Monthly, Weekly, and Daily Tactics to Use
    Who wouldn’t like a list notification which says they’ve been added to the “Totally Awesome Social Sellers” list? Social media marketing isn’t like traditional marketing, you have to present a balance of content or you’ll be ignored as just another marketer. Here’s a peek at Devumi’s Hootsuite search for tweets containing both “social media marketing,” and “#socialmediamarketing.”. This is social media marketing, not a magazine ad. Twitter social media marketing twitter followers twitter marketing twitter marketing strategy
    [Social Media] Twitter Followers: Finding Good Relationship Material
    But if you are doing social media right, I think it’s a good sign that you are feeling slighted. The essence of a healthy social media strategy is engagement with people and the formation of mutually beneficial relationships. social media twitter engagement followers Once you begin embracing Twitter, every day can be a Christmas of sorts, when you open up your e-mail to notifications of several new overnight followers. But then — as quickly as Christmas passes, the needles fall off the tree. Thing is, you don’t even see them turn brown.
  • DEVUMI  |  FRIDAY, OCTOBER 17, 2014
    [Social Media] Online Music Marketing with Tweets: Twitter and SoundCloud Finally Team Up
    reported on Twitter’s interest back then , but now we know for certain that the two titans of rapid fire social media, and online music streaming, are going to work together. SoundCloud has never been a perfect venue for online music marketing as the songs are separate from the most popular social platforms. SoundCloud Twitter social media marketing soundcloud marketing twitter marketing There have been rumors of Twitter and SoundCloud working together for months. What this means for artists is that SoundCloud in now more relevant than ever. nSxejse9Rc.
    [Social Media] ICYMI – Facebook stickers, Video views and Android L
    Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Facebook dominates social logins. Want this in your inbox each week?  Subscribe here. recorded a podcast for the Holmes Report looking at the latest research from the PRCA about the Agency of the Future. Stickers are now available in Facebook comment streams. Sky is the latest publisher to sign up to Twitter Amplify. Facebook delivered more desktop video views in August than YouTube. Campaigns. Image credit. icymi
    [Social Media] How to Set Up a YouTube Remarketing Campaign in Google Adwords
    YouTube adwords remarketing social media marketing video marketing youtube business account youtube for small business youtube marketing youtube stategy We recently spoke about Twitter Remarketing here on the Devumi blog, but to keep things fair for all those video marketers out there I am also going to cover YouTube Remarketing so that your videos, and video marketing, can help your end goal of increasing conversions and spreading your brand message to the right people. Setting up a YouTube Remarketing Campaign. What is remarketing? Click next. Tip: the more, the merrier. Wrong!
    [Social Media] Infographic Gives Good Overview of Good Helpouts
    How to Social Media Technology video Google Helpouts One of the many little-known Google services is Helpouts , which are video meetings with experts who can help you do everything from seed your lawn to play the piano. You can hold impromptu Helpout conferences using Google Hangouts immediately or schedule them for later, depending on the expert and availability. Some carry a charge and others are free. Several brands offer free Helpouts to support their products. useful infographic arrived today from DPFOC , a digital marketing agency based in Ireland and the UK.
    [Social Media] SubCLUBs – Building Your Business Presence a Month at a Time
    With a $41 monthly subscription service that now offers members: One (1) monthly report measuring traffic and engagement from your website and social media efforts, including suggestions for next steps. SubCLUBs is an extension of SmallBiz Tracks. We announced a version earlier this year and the feedback was compelling enough to make some changes. As always, we look to accomplish a few things with everything we do: Provide small business owners a LIFT in building their business presence. Practice simple, small steps leading to big results. Consider leaving a comment! Write.
    [Social Media] ICYMI – Snapchat, Buzzfeed and Imgur
    Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. The final of Bake Off saw plenty of opportunities for real-time social marketing. Want this in your inbox each week?  Subscribe here. Friend-to-friend payments coming to Facebook messenger. Buzzfeed adds a ‘buy now’ button. Yahoo is set to invest in Snapchat. …and Snapchat is on the verge of launching ads. Imgur will now convert animated GIFs to MP4s. Facebook releases a new collage layout for mobile photo galleries.
  • DEVUMI  |  FRIDAY, OCTOBER 10, 2014
    [Social Media] Getting More SoundCloud Plays: 5 Dos & 5 Don’ts to get More Plays!
    Try to match your username from Twitter or other social platforms so that things look like they lining up. Maybe they don’t want to follow you on SoundCloud, but if they dig your tracks they will follow you on one of the above social platforms and they will come back and listen to you again. Start getting social. Your fans can find you on many different channels, neglecting to include them on SoundCloud, and those other social channels, can seriously hamper your goal of getting more SoundCloud plays. Read all the way through to get there! Links, Links, LINKS. Tumblr.
    [Social Media] New Instagram Embedding – Great News for Businesses on Instagram!
    Instagram hashtag marketing instagram marketing online marketing social media marketing The new Instagram embedding tools and features made available this week are offering businesses on Instagram some incredible new ways to share their content. If you’ve built a great following on Instagram, and want to start taking that with you to your website or blog, the new Instagram embedding features will allow you to do that! Want to learn exactly what’s going on? Let’s get to it. New Instagram Embedding feature – What it means for your business on Instagram. Shows your captions.
    [Social Media] Get A Volunteer Staff With Sharable Content
    know I’m not surprised when I see something come around social media again, because it happens all the time. She points out that social sharing happens billions of times a day, crossing various social media networks like YouTube, Twitter, Facebook, Pinterest, and the rest. Social Media ice bucket challenge sharable content sharing What happens when someone sees content that they want to share? They volunteer to be on the staff, working for the original business or person who is the source of that content. What Makes Content Sharable?
    [Social Media] Presentations, Prose, Productivity and Possibility (LIFT Slides)
    Ways to Write a Damn Good Sentence from Copyblogger Media. THINK: 10 Emerging Social Media Trends and Stats. 10 Emerging Social Media Trends and Stats from Haiku Deck. –. As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few decks on SlideShare  that might help you in building a better business presence and a smoother work flow. LEARN: Create Better SlideShare Presentations. IMPROVE: Write Better Sentences. FIND FLOW: Streamline Your Life. your presence or practice. 
    [Social Media] ICYMI – Atlas, Windows 10 and Twitter TV ratings
    Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Facebook launched (relaunched) Atlas – a new people-targeting ad network. Microsoft released a preview of Windows 10. Google rolls out Panda 4.1 and takes aim at thin content. Facebook grows as a news platform : 27% use Facebook as their primary source of local news, up from 22% last year. Kantar has launched official Twitter engagement TV ratings in the UK. Campaigns. Image credit.
  • DEVUMI  |  FRIDAY, OCTOBER 3, 2014
    [Social Media] How to Create Better Pinterest Promoted Pins for your Business
    Pinterest is one of the most exciting new social media marketing opportunities. But what can you, the ‘go get ‘em’ social seller do to help your brand create betterer Pinterest Promoted Pins? This is where you start to build the social proof of your products in your store. How you can start building your social proof online is by creating some like Target’s “Awesome Shop” section. This is not the time to turn into a typical marketer – we’re still on social media where you need to build trust ! Product Pins. Article Pins. Movie Pins.
    [Social Media] 10 SEO Techniques to Increase YouTube Rankings
    Likes and favorites are social metrics used to determine how good a video is. YouTube online marketing social media marketing video maketing youtube marketing youtube strategy YouTube is the number one, all-time, undisputed, online video sharing Champion. Vimeo has its following, but YouTube is Number 1. A big aspect of why YouTube is so popular is because it is also an exceptional search engine , the second most popular in the world. With those facts in mind, having an SEO strategy to increase YouTube rankings is essential. Have a keyword plan for each video. Question.
    [Social Media] Week in Review: Posts and Podcasts September 21 – 27, 2014
    ConverStations blog posts you may have missed this week: Same World Different Lens (Thoughtography) Making Connections Like a Railroad Freelancing to Supplement Your Business Loyalty Programs Build More Than Just Business Cloud Computing: Making the Move Without Fear The Most Useful Promotional Products in a B2B Environment How Social Media Can Drive Traffic and Sales How to Craft the Perfect Social Media Strategy: Day-to-Day SmallBizTracks Daily Podcasts you many have missed this week: SBTD 73:  Always Room for One More Good One SBTD 74:  Should I Launch a Loyalty Program?
    [Social Media] ICYMI – G+ sign-up changes, Mashable UK launches
    Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. In a sign of Google’s changing social strategy, new Gmail users no longer have to create a G+ account. Hootsuite gets extra funding and acquires Zeetl , which allows social interactions to transfer to voice calls. Everyone is talking about Ello – a new, anti-Facebook social network (sound familiar?). The Paddy Power campaign for the Ryder Cup featuring Nigel Farage has had mixed reviews on social media.
    [Social Media] LinkedIn Profile Tips for Those Who Want to be Professionals
    There are a number of social media mistakes that you can make on the other, more ‘social’ and informal platforms. This is business social, not Facebook social. Begin using your LinkedIn profile in a social manner. Linkedin b2b marketing linkedin marketing social media marketing twitter followers LinkedIn mistakes are a bit more subtle as anyone can tell you that it requires a bit more of a refined approach. First, here are two basics: LinkedIn is not Facebook. My reward has been the sound of crickets chirping. Got the basics of posting?
    [Social Media] How to Run a Twitter Contest that Succeeds & Finds More Twitter Followers
    Social media is all about value added marketing. Off-Twitter contests are best run alongside other social media platforms and contest advertisement strategies. These types of Twitter contests take place entirely on Twitter, with no referral to any outside website or social media platform. How to promote a Twitter contest: Post to other social networks. Twitter contest that is exclusive to your followers on that social platform can help add value to the retweet button. Choosing the type of Twitter contest you want to run. link].
    [Social Media] Edgerank for Brands and Agencies
    The interesting thing is that social media is changing the search marketing industry more so than anything in the past 13 or 14 years.    Not only do social media sites, blogs, comments and other social tools effect search rankings (and therefore how companies market through search), but Facebook and Twitter have their own search engines to surface content on their platforms.  If it isn't heated already, this should super-heat the space for "news feed optimization" or just plain "social media optimization." 
    [Social Media] Data’s Greatest Value for PR Lies in Planning
    Only 1 in 4 (28%) use data to gauge the success of past social media and PR campaigns. Learning to conduct a social audit and make the most of the data you uncover should be high on the list of PR skills for PR students, new PR pros and PR Boomers who are not digital natives. Measurement audit big data data measurement online PR social media strategy A recent study by Hotwire launched during AMEC’s measurement week shows that senior execs now rank planning as the prime use of data and analytics. Measurement has to be at the heart of every campaign.
    [Social Media] Week in Review: Posts and Podcasts September 14 – 20, 2014
    ConverStations blog posts you may have missed this week: Leave Some (S)Talk For Others Simple and Easy Every Small Biz Track is Now Only $79 Re-size Image (APP) Before Posting Do What You Like Least First “Stay Contagious and Courageous” Best Practices – Twitter for Business (Resources) Free Yourself From Facebook – Leveraging 3 Other Social Media Platforms SmallBizTracks Daily Podcasts you many have missed this week: SBTD 68:  Is Your Email Marketing Practice SPAM? SBTD 69:  Why Use GoDaddy? SBTD 70:  Who Are You Serving By Sharing Resources?
    [Social Media] Veggy Food is Healthy Food
    Please visit this excellent vegetarian recipe Related Posts: Content Marketing In The Social Age 5 Brand-New Ways To Increase LinkedIN Showcase Page Followers How Restaurants & Pubs Should Use Social Media 9 Top ‘Jugaads’ on Pinterest! The article is all about the benefits of vegetarian food. Bla bla bla…. How Volvo is leveraging Pinterest for. Digital Insight
    [Social Media] How to Choose a Social Media Platform for your Business
    We talk all the time here on the Devumi Blog about how to make certain social channels work for your business, increase your followers, get more views, and better your investment in social media marketing. Something that we don’t touch on enough is how to  choose a social media platform for your marketing style. things to think about as you choose a social media marketing platform. Begin with your strengths when you first choose a social media platform. Each social media platform will require different communication strengths.
    [Social Media] ICYMI – Facebook, Twitter changes, Apple to buy Path
    Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. The PRCA Digital Group launched research about the state of Digital PR. Facebook announced it now delivers 1bn video views per day. Twitter rolls out ‘buy now’ for tweets. Twitter launches a developer conference. Facebook is testing a new post format that allows you to delete after a set time period a la Snapchat. Apple is looking  to buy Path. Campaigns. Image credit. icymi
    [Social Media] 70% of the Wealth is Controlled by This Demographic
    They do use the internet, though, and most will shop online and use social media. Build a referral program by making it easy to share a product on social media or by email. Did you know that 45% of the population controls 70% of the wealth but isn’t really being effectively reached in digital marketing? Those born between 1946 and 1964, the baby boomers, are expected to reach that status by the end of next year. Jennifer Lonoff Schiff shared 9 Digital Marketing Strategies to Woo Baby Boomers  in her article on CIO and she makes some valid observations.
    [Social Media] Cision’s New Digital Reach Measurement Tool
    Cision recently released Digital Reach , a service that aims to calculate the extended social reach of a news site or blog. Social media has extended this concept exponentially. The resulting figure is the new estimated Digital Reach for Unique Visitors per Month in the Cision Media Database. PR measurement is changing – there’s no doubt about that. Maybe not as quickly as many of us would like, but PR pros and agencies are more aware of the need to measure reach accurately and determine the impact of news content. Did they stay on the site or leave?
    [Social Media] Get More YouTube Subscribers with these 5 Tips!
    Direct people to you social media pages where they can like and follow you. while a big following gives you more social proof – social proof that you can build on once you start off with one of our YouTube subscribers packages. You have a YouTube Channel and you want to get more YouTube subscribers – let’s skip the lengthy intro and get to those five tips that will help you get more YouTube subscribers quickly! Five tips to get more YouTube subscribers. Use a call to action and simply ask for more subscribers. Some are clickable, some are not. YouTube
    [Social Media] Week in Review: Posts and Podcasts September 7 – 13, 2014
    Leave Money on the Table Build a Winning Business Plan: 5 Steps for Success 5 Ways to Build Social Media Engagement for Your Startup Best Practices for Your Online Business and E-Commerce The PAIN of Small Business Owners (LIFT Clips) Slide Decks for Providing a LIFT SmallBizTracks Daily Podcasts you many have missed this week: SBTD 63:  Choosing a Domain Name SBTD 64:  How Displaying “Hours” Can Bring Customers In SBTD 65:  Want More Phone Calls? One way to do this is by combining your blog posts or other content into a week in review on SlideShare.
    [Social Media] Facebook vs. Twitter: Which is Better for your Brand?
    You could look at Twitter as the more social of the social media platforms as it leads to more conversations between brands and followers, while Facebook leads to more comments that go nowhere. Facebook Twitter facebook marketing online marketing social media marketing twitter followers twitter marketing twitter marketing strategy When you’re looking at a Facebook vs. Twitter comparisons in terms of which is best for your brand, the first the thing that comes to mind is which thing first came into being. This is another bad sign for Facebook.
    [Social Media] 5 Brand-New Ways To Increase LinkedIN Showcase Page Followers
    Social Media Marketing It’s a really difficult thing to increase your followers on LinkedIn company/showcase pages. The reason is simple, LinkedIn does not have the same virility inbuilt as Facebook. Also, LinkedIn genetically is more about your personal thought-leadership than company’s. Hence the focus and ways to increase followers for a company page is a bit challenging. Never.
    [Social Media] Leaders in Advocate Marketing: Q&A with Hessie Jones
    Over the past four weeks, we have sought out the best-of-the-best social media marketers for an executive Q&A. Hessie currently helps companies realize the value of social intelligence and its effects on the inevitable next level: the operationalization of social. She is also a cellist, a seasoned digital strategist, a marketer, a writer, a speaker, a podcaster, a social media addict, a wife and a mom. If advocacy means genuinely believing in and supporting a brand (via social sharing, WOM, etc.), Do you agree with that? Why or why not?
    [Social Media] SoundCloud Ads are Here: Prepare your SoundCloud Account
    Monetizing your audience is a hot topic across all of social media, SoundCloud ads are how both you and SoundCloud are going to make that money. SoundCloud social media marketing soundcloud soundcloud marketing soundcloud plays soundcloud promotion SoundCloud ads were recently introduced by the world’s second most popular music sharing site (behind the all-powerful YouTube) in an effort to grow the amount of money that uploaders can earn. As of now, the revenue sharing is only available to a select few. I’ll break it all down in the article below! smartaleckcomment.
    [Social Media] A Word about The Social Media Success Summit 2014
    In October, Social Media Examiner will be holding it’s Sixth Annual Social Media Success Summit. Social Media Examiner knows how to run these conferences and they have the juice to attract the top experts in social media. The Social Media Success Summit is an online conference. Pushing Social is three years old. Andrea Vahl for practical small business social strategies. Conferences like the Social Media Success Summit  give you a chance to sit in the virtual front row and get everything you need to rock online.
    [Social Media] 5 Tips to Manage the Demands of Content Marketing
    Limited time and limited resources translate in to the need to pick the platforms and social networks that work best for your brand and your audience. Evaluate your social networks and content platforms based on the size of your audience (both existing and potential), where you’re achieving (or stand to achieve) the most engagement, and which ones are poised for the most significant growth. marketing content content marketing digital marketing social media blogging No time for content marketing? It might not be quite as demanding as you think.
    [Social Media] ICYMI – Twitter algorithm, Snapchat push notifications
    Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Facebook rolls out a new event ad unit. Snapchat adds push notifications for Stories. Facebook will issue a new privacy prompt to users. Facebook went down. The big Apple iCloud fiasco continued , just ahead of next week’s iWatch launch. Twitter revealed that it might launch an algorithm for the newsfeed in 2015. Twitpic is to close following a Twitter trademark row. Campaigns. icymi
    [Social Media] New Pinterest Analytics Dashboard Tools: How to Use Them
    Pinterest has huge potential as a social media marketing platform. Related post:  Social Media and In Store Sales: The Value of Social for Brick and Mortar Stores. Pinterest online marketing pinterest pinterest board strategy pinterest business account pinterest marketing social media marketing The new Pinterest Analytics dashboard will make this even more obvious, and help business accounts on Pinterest thrive. New Pinterest Analytics – Go beyond basic demographics. It’s hard to argue that Pinterest isn’t a female dominated demographic.
    [Social Media] Week in Review August 24 – August 30, 2014: Posts and Podcasts
    Social Media Can Boost Your Subscription Business. Week in Review August 24 – August 30: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts. The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in Review: August 30, 2014 from Mike Sansone. ConverStations blog posts you may have missed this week : Always Going Back to School. Showing Off the Benefits of Your Work.
  • DEVUMI  |  FRIDAY, AUGUST 29, 2014
    [Social Media] Pinterest Message Marketing for your Business
    As always, your social media marketing, and especially direct messages like this, can not be spam. Pinterest pinterest pinterest board strategy pinterest business account pinterest marketing pinterest strategy social media marketing Pinterest message marketing takes the popular image sharing platform and gives it a new, more personal, text based twist. Choosing to use Pinterest message marketing with your business can help you open up new relationships, start collaborations, and begin writing exciting new chapters in your brand story. Postcard by quaddles.
    [Social Media] ICYMI – Facebook Videos, Hyperlapse, Google Authorship Demise
    Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Comparethemarket runs first video ads on Facebook. Twitter expands ads programme to twelve new countries. tricky week for Macmillan as they are reprimanded on Twitter after jumping on the Ice Bucket meme. Facebook is cracking down on clickbait headlines. Instagram launches its first ever standalone app – Hyperlapse - for timelapse video. Campaigns. icymi
    [Social Media] Are You Using The Best Way To Get Traffic To Your Site?
    recent report by BrightEdge called “Cracking the Content Code” that took five industries (Retail, Media & Entertainment, Business Services, Technology/Internet, and Hospitality) and analyzed  which was the most effective driver of traffic; organic search, paid, display /email or social. . Social media, a place that takes a lot of time and effort for many businesses, doesn’t do very well at all. Putting photos and video on your own blog improves your click-through rate, too — rich media posts get 13% more clicks than plain text.
    [Social Media] How Do Optimists Stay Inspired?
    On social media, people find it much more easy to talk about the things they don’t like rather than the things they do like, and let me tell you, it’s exhausting. It’s not always easy to be an optimist. speak from experience: we’ve recently moved to a new office and been trying to expand into new markets which can be a stressful situation. That said, many of you know of me as a pretty big optimist and often try to cheer on people around the Internet. Think of it as the Chicken Soup for the Marketer’s Soul. It is! Good question. Blog Inspiration
  • DEVUMI  |  TUESDAY, AUGUST 26, 2014
    [Social Media] 6 Steps to Get More YouTube Views Easily
    These links will be labelled “no-follow,” but that doesn’t mean that they’re not useful for getting people to visit your website, or other social media platforms. 3. If all you want is to quickly pump up your YouTube view numbers for more social proof, try using our YouTube views service instead. YouTube is not a video marketing platform, it is a social media platform – forget that and you’ll never get more YouTube views than the few hundred you’ll have going it alone. Steps to get more YouTube views! 1. Optimize your YouTube video titles.
    [Social Media] Did You Take The ALS Ice Bucket Challenge?
    Tech Republic looked at the ALS Ice Bucket Challenge: Why it worked and what social media marketers can learn. A lot of marketers are trying to learn from this highly successful phenomena because it would be great if they could figure out the magic formula. I don’t think it’s exactly magic, but there are some things we can learn from it. ” The answer is all over the social media sites, and mom probably got nominated yesterday. This is a perfect example of the power of word of mouth and earned media. A lot of people have been doing it.
    [Social Media] ICYMI – Pinterest and men, Twitter newsfeed changes, Instagram analytics
    Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. AmEx is co-creating with a number of designers to create content that is perfect for social channels. There are some really interesting comments in here from brands on how they are adapting to paid social. Want this in your inbox each week?  Subscribe here. Pinterest is set to ramp up male-friendly content on the site to boost male users. Tom Hanks has inspired a new typewriter app for the iPhone and iPad. Look no further.
  • DEVUMI  |  FRIDAY, AUGUST 22, 2014
    [Social Media] New Instagram Ad Analytics Tools Introduced: Insta-ads
    There’s no questioning the fact that Instagram has lots of uses for social media marketers. The new Instagram ad analytics tools being introduced recently are a way to offer those with money a chance to skip past building a social media following and reach more users. Instagram instagram marketing online marketing social media marketing It’s easy to share interesting photos with Instagram users and create a community of brand loyalists simply from pushing the button on the top of your camera. Or, more likely, the button on the front of your phone!
    [Social Media] Our Pleasanton Young Professionals Presentation: A Wrap Up & Reference
    Thanks to everyone who joined us at today’s Pleasanton Young Professionals presentation, where we covered the basics of SEO and social media marketing. SEM also includes online advertising, social media marketing, and other ways of increasing your business’s visibility, traffic, and leads. On Page Content – On page content includes your text, images, videos, and other media. What is SEO? SEO is just one component of Search Engine Marketing, or SEM. The Elements of SEO. Search Industry Stats. Yahoo is falling and Bing is rising. Yelp).
  • DEVUMI  |  FRIDAY, AUGUST 15, 2014
    [Social Media] Twitter Remarketing: Stay on the Mind of your Important Fans
    Twitter cross platform marketing multichannel marketing online marketing social media marketing twitter marketing Twitter has announced an exciting new way to promote to relevant users only when you use Promoted tweets , Twitter ads or Twitter lead generation cards. It’s called Twitter Remarketing , and it can help you target the users who are actually interested in your company. I’ll explain how Twitter Remarketing works, how to do it, and do some explaining of the thoughts behind it. What is the point of Twitter Remarketing? Select Twitter Ads from the drop-down menu. Perhaps.
    [Social Media] Why knowing your customer is vital for success (and what dating’s got to do with it)
    When you communicate with them, whether through your website, blog posts, email updates, sales copy, or social media posts, you want them to feel at ease. Not just on your website, but on social media, your blog posts, sales pages, webinars, consultation, introductions, conversations, phone calls… everything. Social Media & Online Marketing blogging and content marketing business tips small business marketing Social Media and Internet Marketing Do you know your ideal customer? mean, really, really understand them? You’re vanilla.
    [Social Media] ICYMI – Snapchat, Yo and Sprinklr
    Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Sprinklr has acquired TBG to boost its paid social offering. Another great social stunt from Paddy Power, albeit fortuitous. Want this in your inbox each week?  Subscribe here. Snapchat is now the #3 app among millennials. …and Snapchat has released a deck for businesses interested in working with the service. 8.5% of Twitter profiles are automated. Twitter has expanded opportunities for native video on the platform.
    [Social Media] “Engagement” isn’t Always a Love Story
    Through online and social media we seek to connect, to  engage  in a way that gets our current and potential clients interested in hearing (and doing, and buying) more. Engagement is a necessary element of a successful social media strategy, but clearly there is more to captivating an audience than putting on a virtual happy face and bombarding them with links to coupons and videos while building followers. Think of someone you know with an “engaging” personality. It’s probably someone who gets you thinking outside your box. Maybe she agrees with what you’re saying.
    [Social Media] It Looks Like Local Search Gets An Update
    Pizza restaurants in Boise that have a verified presence on Google’s own social network, Google Plus (G+), will benefit from having their menus, reviews, and photographs shown on the SERP. To this end, local business owners will definitely want to ensure that they are doing their share of content marketing and social media engagement on G+.” There’s a new Google update, and of course that means talk is flying around SEO circles like pigeons in the park. ” Panda, Penguin, Hummingbird and…Pigeon? Nobody knows yet what Google will call this new update.
  • DEVUMI  |  FRIDAY, JULY 4, 2014
    [Social Media] Use Twitter Selfies as part of Your Social Content Curation
    The selfie craze is in full swing, and Twitter selfies are just as prevalent as any other part of social media. Perhaps Twitter selfies are even more prevalent due to the quick nature of the 140 character social platform. The Twitter selfie craze can be harnessed for a powerful social media marketing campaign that truly engages your followers. Read on to discover how Twitter selfies and social content curation can impact your business positively. Use Twitter Selfies as part of Your Social Content Curation. Thank you DC!!!!
  • DEVUMI  |  FRIDAY, JULY 18, 2014
    [Social Media] Strategy for your Next Twitter Promoted Ad Campaign
    Twitter is a very unique social media platform and needs to be approached as one. Twitter online marketing social media marketing twitter for business twitter for small business twitter marketing If you’re familiar with Facebook ads, or Google ads, or any other platforms ad network, and you think you’re ready for Twitter promoted ads …think again. This is due to a couple of points: Twitter is an unfiltered feed of everyone you follow, not the algorithm arranged view that Facebook has. Here are three points that will begin to point you in the right direction.
  • DEVUMI  |  FRIDAY, JULY 25, 2014
    [Social Media] What’s the Difference Between Vimeo Marketing & YouTube Marketing?
    Vimeo YouTube online marketing social media marketing video marketing vimeo marketing youtube for small business youtube marketing I’ve spoken at length about YouTube video marketing techniques here on the Blog. Many online marketers have been all over that form of video marketing for years, but you want to be ready for the next big thing, right? video site that is quickly growing in popularity for marketers is Vimeo. I’m going to start introducing you to Vimeo marketing by comparing it to YouTube video marketing, and showing the pros and cons of both. Stupid. Videos.
  • DEVUMI  |  THURSDAY, JULY 31, 2014
    [Social Media] How to Reach 100,000 New Twitter Followers
    No one wants to follow someone with great things to say about social media only to hear them ramble on about sports. This goes for all social media accounts that you have, but especially on Twitter where you have so few characters to convey your message. People go on Twitter to get away from traditional media – especially the advertising! It is no accident that Twitter used birds as the image most associated with their social network. To gain new Twitter followers you must build your reach. Read on! How to Reach 100,000 New Twitter Followers.
  • DEVUMI  |  TUESDAY, AUGUST 5, 2014
    [Social Media] Improve YouTube Adsense Revenue Part 2: Your channel and Marketing off YouTube
    Add your social icons. Social media LOVES video content. Social media users want to relax, and watching a video is an easy way to do so. The most popular social media platforms all have different needs as far as video content goes: Facebook and Google+ have great video preview generation software. In part one of our “Improve YouTube Adsense revenue” series, we looked at the videos you’re producing and the ads themselves. Improve your YouTube channel for more overall views. If it looks unorganized, they’ll simply click on to somewhere else.
    [Social Media] Why Would I Buy 1000 Twitter Followers?
    This is a phenomenon known as social proof. So you can buy 1000 Twitter followers, but gain an exponential number of natural ones thanks to social proof. Social proof is a much more powerful factor in gaining Twitter followers than you may realize, and it is the driving force behind our own Twitter followers service. We give people that little bit of extra social proof as they buy 1000 Twitter followers, or more, to give them the higher numbers that catches people’s eye. This isn’t a bad thing as they are primarily there to boost your social proof. link].
  • DEVUMI  |  TUESDAY, AUGUST 12, 2014
    [Social Media] Social Media and In Store Sales: The Value of Social for Brick and Mortar Stores
    I was recently tasked by another social media blog to look at the Twitter account of Dunkin’ Donuts. worked through it by looking at their Twitter account, checking connections between social and web profiles, reading tweets, and viewing images from them and their fans. How retailers can connect their social media and their store. This will help you understand the connection of social media and in store sales, and the connection between Dunkin’ Donuts Twitter account and my stomach. In store purchase numbers resulting directly from social media.
    [Social Media] Facebook Changes Again, And You Might Not Like It
    But now, the Facebook Developer blog has this statement in its August 7, 2014 post which basically reverses the policy: “You must not incentivize people to use social plugins or to like a Page. But if you are working on appealing to your customers and putting content that is valuable to them, there’s a natural flow of traffic to your site and social media presence. Social Media Marketing is a field that changes constantly, and your strategies need to be flexible so you can keep up with those changes. Like-Gates Are No Longer A Good Idea.
    [Social Media] Driving Car Comfy
    There are business owners who decline opportunities and responsibilities to have a web page or a presence in some social networks because they are not “Tech Savvy” Just as you don’t need to be Car Savvy to drive a car, you don’t need to be Tech Savvy to have a website, blog, or a presence on a social network. Blogging Small Business Social Media The past few summers have seen our family put many miles on our car. We prefer driving. It seems flying has lost the alluring romance it once had. Think about this with me. We are Car Comfy.
    [Social Media] My Crazy Productivity Secrets
    There is no reason for me to work myself into a frenzy because of social business strategy, and very few companies have strategic planning emergencies. As for how much time I spend on social media? If social media is a “waste of time” for you, you’re doing it wrong. I’m a big supporter of the  right tech for the right job. The secret is this: I don’t have any secrets. Largely, I think the productivity holy grail stuff is a bunch of BS. even find time to read a book now and again. Let me elaborate. Inbox Zero is B t. Unsubscribe.
    [Social Media] The Truth About Attention Spans
    Brass Tacks Communication Content Marketing Social media attention spans content marketing It’s not that we have shorter attention spans. Many of us will sit and binge watch episodes of our favorite show. Play Candy Crush for hours on end. Or read a book from cover to cover. Watch video after video online of amazing things, or TED talks, or cat videos. Or obsessively focus on a project that we care about, working intently on it until it’s done. No, it’s not that we can’t pay attention. It’s surely not that we  won’t pay attention.
    [Social Media] The Worst Influencer Outreach Strategy Yet
    As a recent example, Anne Wheaton posted this to her twitter feed: Personally, a few months ago, I had someone tag me and about a dozen other “social media influencer” types in a post on Facebook about a cause they cared about, asking us all to post and share. But they also added the comment “Let’s see who walks the walk”, the implication being that those of us that talk about and teach the importance of being “social” in the business world should demonstrate that by sharing this post because that shows that NO REALLY, WE’RE SOCIAL!
    [Social Media] 5 Lessons From a Successful Influencer Marketing Program
    He connected with me because we had interacted online, we had some mutual connections, and I was sort of tangentially in the tech space (more so in the social media space). When I got to Boston, I learned that this was indeed a nicely intimate group of about 20 really diverse people, from tech bloggers to fitness bloggers and some great local area social media types. Community Social Business Social media influencer marketing influencer outreach nokia US A few weeks ago, I got a tweet out of the blue. He works with Nokia in the US. Great timing.
    [Social Media] The Social Media Starter Kit: Blogging
    Blogging is such a ubiquitous form of media today, but people are still incredibly intimidated about getting started with one. This is a post from the Social Media Starter Kit Series. Blogging Social media Social Media Starter Kit Tools and Tech how to social media starter kit Is blogging something you should do? That answer will vary for everyone. Do you have something to say? Do you want to share thoughts, interests, ideas? Are you interested in others weighing in on what you have to say? Read and Participate. Comment. Writing.
    [Social Media] Your Social Media Questions
    So last week, we hammered out the Social Media Starter Kit series , reviewing some of the basic tools of social media and a few tips on using them. This week, I want to focus more on the “what, why and how” of social media and tackle some of the questions you’ve asked of me. What exactly is social media? Instead of a rigid definition, I’d instead venture to say that true social communication shares a few characteristics: It’s delivered in a human voice, instead of a corporate or “messaged” one.
    [Social Media] Familiarity, trust, and the path in between.
    This big, vast world of social media is a boon indeed. find now that one of the prevaling risks of social media is implicit intimacy. Social media Communication Online Communities Relationships We’re humanizing comunication left and right with it, and that means big opportunity for businesses to bring down some walls and make better connections with their customers. It also means that there are opportunities for lots of virtual ice breaking around interpersonal relationships. But familiarity isn’t intimacy. Even blossoming friendship.
    [Social Media] Engineering a New Bedrock
    One reason we might be struggling with social media’s “fit” within companies is because we’re trying to put it in a box. Social Media Underneath. We’ve been trying to set social media on top of what we’ve already built, sometimes whether or not that structure is sound. In fact, skip the term “social media” altogether. There’s so much more to social media’s implications than just reconnecting with a high school buddy on Facebook or having your company tweet product discounts.
    [Social Media] I am a Material Girl and want to live in a Twitter World
    She’s a member of the blogging team at [link] , and published “ The Use of Social Media in Higher Education: A Guide for Professionals in Higher Education ” in July 2008. Regardless of our individual fields, there tends to be overlap with social media. Guest Posts Social media Tools and Tech rachelreuben socialmedia socialnetworking Twitter Today’s post is courtesy of the lovely and talented Ms. Rachel Reuben ( @rachelreuben). Oh yeah, and she’s smart and fun and I’m delighted to have her guest post.
    [Social Media] PodCamp Toronto: Insights Outside the Sessions
    The great thing about the unconference format – specifically PodCamp – is that as much learning and insight can happen in the hallways or the social settings as can take place in the sessions themselves. Unless your business model hinges on local for a reason, realize that the social and new media – and business – landscape extends far beyond your geographic limitations. The latter is relevant if you’re actually trying to do business in the business world with the media you’re making. Cool is not a business or revenue model.
    [Social Media] A Social Media Job Interview
    He blogs at Media Emerging and plays devil’s advocate on Twitter as @ScottHepburn. So, you’ve finally scored an interview for a social media gig. client or employer would like you to lead them to the social media Promised Land. It’s a good idea in any job interview, especially when the employer (or client) has visions of social media grandeur. How they answer might raise red flags about their readiness for social media. Extracting yourself from a social media minefield is tricky business. But should you turn them down?
    [Social Media] You Are Not The Benchmark
    One of the reasons social media is so effective for conducting research is because of how easy and quick it is to start listening, asking questions, and paying attention to the responses. You can see, in real time, how people are responding to the products, media, and content that’s created out there. Marketing and Advertising Social media Advertising and Marketing Business Marketing But that doesn’t make you like everyone else. In fact, it’s probably NOT where the money is. Trouble is, they may not share your perspective. Listen.
    [Social Media] My Relationship ROI
    Liz and Terry Starbucker have gathered an amazing slate of speakers , and I can’t wait to not only meet a few people I’ve not yet, but gather with this intimate group of folks to talk the business of social media for a few days. It doesn’t work that way, and that’s why it’s that much more valuable to connect with someone on a human level, even if the social tools are what facilitate that. What I adore and have talked about many times is how social communications have accelerated and amplified that process through online channels.
    [Social Media] How to Be Truly Efficient with Your Time at Work and at Play: We’ll Pay You $50 if We Fail
    The offer: Our intention is to make something pretty freaking useful, that you can take and apply in your personal life, your social life, and your professional life. Because both of us work in content marketing and social media, everything we do is in public view. While I’ve been relatively silent, 2014 has been a really fun year. I’ve been dabbling with projects of all shapes and sizes, finding myself doing lots of exciting work in sales to business development to strategy to customer service. hope you’re interested in learning more. Rinse and repeat.
    [Social Media] How We Got a Link from The Huffington Post
    Try writing blog posts, or even just social media posts, about the kind of things that only you would notice. By David Shankbone (Own work) [CC-BY-3.0 ([link] via Wikimedia Commons There are plenty of blogs that get links from HuffPo on a daily basis, but this was a first for us. This is how we got it. couple weeks ago, I was browsing Reddit on my lunch break and saw a post that caught my attention. It was the perfect example of that legendary “Great Content” that SEOs love to talk about, and it was going fully viral. And that’s how I got the link. Big Whoop.
    [Social Media] Harness The Power of Social Media
    The power of social media is the conversation within relationships , if you think about it. The things we get excited enough to share, the discussions we have, the connections that form — the conversations back and forth — are what drive social media and make it somewhat unpredictable. Mashable had a nice reminder by Mike Volpe of 6 Mistakes Most Marketers Make Daily  and a lot of them affect social media: no content strategy. When it comes to social media specifically,  spend as much time listening as you do talking.
    [Social Media]  JJ&P Wins 2014 Award – Best Communications Firm
    Professional perspective: Social media is 21st century marketing Many firms and GPs don’t see the potential of social. JJ&P Wins 2014 Award again from M&A international. Best Communications Firm – Venture Capital and Private Equity Industries – North America. Related posts: Menlo Ventures Names Sales Expert Jim Dawson As Venture Partner Jul 2, 2014 source: WSJ Menlo Ventures named Jim Dawson, Cybersecurity is hot, but a bubble it’s not January 19, 2014 source: VentureBeat by Bob Ackerman, Allegis Capital. homepage
    [Social Media] ICYMI – Foursquare, Anniversary, Whatsapp and Bolt
    Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. My thoughts continue to be drawn to the crisis in Gaza and to my own previous experiences in Palestine. Please do anything you can to raise awareness of this horrible situation. There are suggestions Facebook might be thinking about changing its 20% rule for promoted posts. A new app called Anniversary allows users to create posts that are delivered in the future. The headline? Campaigns.
    [Social Media] Week in Review July 20 – 26, 2014: Posts and Podcasts
    Social Media for Small Business – Pros and Cons. Related Stories Social Media for Small Business – Pros and Cons Hacking Isn’t All Negative – Think Like MacGyver The Customers Love Cheese Week in Review July 20 - 26: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts. The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. Your Face is a Conversation Station.
    [Social Media] Discovering the Infinite Power of Our Light #Thoughtography
    Related Stories Social Media for Small Business – Pros and Cons Hacking Isn’t All Negative – Think Like MacGyver The Customers Love Cheese TV Shows to Watch for Entrepreneurs and Business Owners (Clips). Having a learning mindset, or a collaborative mindset, means we must have a certain sense of comfortability around being vulnerable. Trying new things, trusting new people, traveling different roads. It’s only by such exploration that we truly grow and reach new places. It’s a journey of discovering the infinite power of our light. Small Business
    [Social Media] Future of Engagement #5: Co-creation Communities
    Other platforms, like  OpenIDEO  ( video ), which we have covered in our report on  collaborative social innovation , focus on bringing together businesses, governments, non-profits and changemakers to co-create innovative and sustainable solutions around a shared purpose. Most co-creation platforms enable community members to submit contributions, activate their social networks, and rate, vote and comment on contributions. Brands and people partner to bring in a new renaissance of creativity. What are Co-creation Communities? Photo from youraccount on Flickr. Threadless. Jovoto.
    [Social Media] Can Marketing Lessons Be Learned From Weird Al Yankovic?
    Social media has become one of the fastest growing tools for many industries in the last decade. Each week we take a look at how social media has changed, as well as new trends in the industry. Weird Al Yankovic’s Social Media Experiment is a Lesson For Success. What social media stories intrigued you this week? This week: Facebook added a new feature to bolster their news service, Weird Al Yankovic provides a great marketing case study, and Google is giving prominent search placement to users.
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