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  • SOCIAL MEDIA CITIZENS  |  THURSDAY, FEBRUARY 9, 2012
    [Social Media] Interview with Community Manager: Will Long
    He started his career in PR, working for a number of music clients before progressing to work on the Virgin Media and Sony accounts at Mark Borkowski’s agency in London. Initially through music then on to consumer brands such as Sony and Virgin Media. I’d always had an eye on Social Media, managing communities at uni and for other project I was involved in. worked on a few Social projects in my last PR job and began seeing the benefits more and more compared to what I was doing. People-wise, I’m a big Gary Vaynerchuk fan.
  • DANNY WHATMOUGH  |  MONDAY, AUGUST 12, 2013
    [Social Media] Me on Tom Foremski on PR
    This morning I shared some thoughts with Econsultancy in response to two articles from Tom Foremski that have been causing ripples across social media over the last few days. PRs have used an array of tactics to achieve this of which the media and organic/paid search are one. Foremski argues that, with the Panda and Penguin updates, Google has moved away from number of links towards purity, quality and a diverse range of signals, including social media. I don’t see any of that as a threat to PR, I see that as a threat to SEO and an opportunity for PR.
  • PUSHING SOCIAL  |  TUESDAY, AUGUST 16, 2011
    [Social Media] Rock, Paper, Scissors for Blogging
    wish we had something as simple for guiding blogging decisions: a social form of Rock, Paper, Scissors. Done right, our social Rock, Paper, Scissors game would help us make quick choices without days of debate and research. Rookie bloggers and social media pros alike could use the simple rules. I have 3 young children and rarely have had to change a poopy diaper. I’ve been able to escape the worst of the diaper blowouts by being a Rock, Paper, Scissors expert. Rock smashes scissors. Scissors cut paper. Paper covers rock. Traffic fuels community. Real-world Testing.
  • IMAGINE YOUR REALITY  |  THURSDAY, SEPTEMBER 15, 2011
    [Social Media] Is your business Distinct from your Competition?
    For example, one of the services I offer is social media coaching. There are a fair number of other social media coaches and consultants. What I’ve done is chosen to employ skills as a social scientist to social media. My academic background gives me the credibility and training I need to do that, and it also provides me a distinction most other social media consultants won’t have. The other day I met someone who told me she was a health coach and that she was selling a product that was going to help people lose weight.
  • TAYLOR MAREK  |  TUESDAY, MARCH 30, 2010
    [Social Media] How to get “Custom Customers”
    Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me How to get “Custom Customers&# March 30, 2010 by Taylor Marek As I am writing this, I am currently home from college on spring break. Taylor is a 21 year old New Media Visionary on a Journey to change the World. As my college blocks every video site except Facebook videos, I had to catch up on the videos I missed while I was away for three months. How do you get customers? Well, to put it bluntly, you MARKET to them. You cannot serve everyone.
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, DECEMBER 28, 2010
    [Social Media] Social Creep(s) Are Non-Productive
    Traveling throughout social media can yield the same thing. Social creep are conversation that goes nowhere. Social creeps are people and organizations that “push&# irrelevant conversations that entice you to go nowhere. The Emergence of Social Creep. Social creep (also called focus creep , intention creep , message creep , audience creep ) in social engagement refers to uncontrolled changes and distractions that steal time and thus productivity from an audience. Social creep is a risk in most organizations. What About Social Creeps?
  • STEPHEN P SMITH  |  TUESDAY, OCTOBER 11, 2011
    [Social Media] I Am the Creative Class and You Can Too
    For many computer programmers, corporate executives who oversee social media, and some others who fit the definition of the “creative class” — a term that dates back to the mid-’90s but was given currency early last decade by urbanist/historian Richard Florida — things are good. And the social media aristocracy –LinkedIn, Facebook.”. If so much amateur content is turning up, obscuring talented or educated content, then the role of the editor is provide the social proof that one creator’s content is better (or more valuable) than another’s. Gaaaah.
  • BLOGGER XPERTISE  |  TUESDAY, AUGUST 14, 2012
    [Social Media] Opinion: 10 reasons why we recommend Blogger instead of.
    Social media. contact form, a slideshow, 5 pages of text with images, a blog functionality with social sharing buttons? Wordpress may be the "standard" of blogging, but if you think that to be true you probably consider Facebook to be the "standard" in social media. And when the vast majority of websites for businesses are comprised mainly of 1) a bunch of static pages, 2) a home page with a slideshow, 3) a contact form, 4) a blog, and 5) integrating social media, then why do you need a custom install of Wordpress? About Us.
  • JACOB MORGAN  |  MONDAY, NOVEMBER 23, 2009
    [Social Media] The Importance of Stories
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER The Importance of Stories View Comments November 23rd, 2009 A few weeks ago I attended the Social Networking World Forum in Santa Clara.  If anything, the event was worth it just to hang out with Tim Moore , Michael Brito , and Ty Downing.  That one person would get a great salary and would be responsible for sharing his/her experiences traveling around Queensland via social media, not a bad job right?  Social CRM, and Social Media strategies.
  • CREATIVE RAMBLINGS  |  SUNDAY, SEPTEMBER 9, 2012
    [Social Media] 5 great articles you may have missed (September 3-9, 2012)
    Most brands are socially inept by Martyn Thomas (Marketingmag.com) How to create a micro-business online: Robin Good, part 1 (Paper.li Community) 20 Innovative Ways to Use Visual Content to Rock Your Facebook Page by Ching Ya (Social @ Blogging Tracker) 3 Obvious but Overlooked Elements [.] 5 great articles you may have missed (September 3-9, 2012) was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Here is a roundup of my favorite articles for September 3-9, 2012. Great Resources Miscellaneous best articles of the week
  • PROBLOGGER  |  SUNDAY, FEBRUARY 15, 2015
    [Social Media] 5 Ways to Make Your Blogging Life Easier
    Push the post to social media. That doesn’t include planning , goal-setting , editorial calendars , blog design , design tweaks, multimedia, multiple updates on social media, a social media workflow plan , guest blogging, networking, sponsorships, affliliate sales, creating products , launching products , email marketing, creating newsletters, being part of the blogging community, going to events, keeping up with trends… There’s so much to do. Automation doesn’t get much better than apps that manage your social media.
  • SOCIALNOMICS  |  TUESDAY, AUGUST 23, 2011
    [Social Media] One Tent & Facebook Group Bring Israeli’s Together
    She started a campaign for the working middle class, for social justice, rent and better education. On Saturday, August 6 th over 250,000 people in the streets of Tel Aviv, closing some of the streets in the city, to bring awareness and show their support for bringing out social change in Israel. Facebook 2011 social media protests Israel Tel AvivWhen your landlord tells you that they are raising the price of rent, most people move or complain and pay up. Daphne Leef, a 25-year-old Israeli film editor who has been living in Tel Aviv took a different approach. link].
  • KIKOLANI  |  WEDNESDAY, MAY 23, 2012
    [Social Media] Leveraging the Social Web to Spread Awareness and Drive Business
    Social media is bigger than we think. We all at least know there is an opportunity to reach customers in a different way through social, but not everybody truly grasps the kind of brand awareness, business opportunities and startup growth that can take place on these channels. want to take you through a series of events and social media marketing strategies that have propelled my company to new heights and put us in front of some serious brands. This is a guest post by Ryan Critchett. think, it’s monstrous. That’s what I want to talk about.
  • CONVERSTATIONS  |  SUNDAY, DECEMBER 21, 2014
    [Social Media] Week in Review: Posts and LIFT Shares, Dec 14 – Dec 20, 2014
    How to Create Time to Share on Social Media. You can catch up to everything we share everywhere from the ConverStations/SmallBiz Tracks Social Stream page. Week in Review November 23 – November 29: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ). This Week on ConverStations. Design Your Days. Writing Articles and Guest Posts for Your Business. nRelate ‘Related Posts’ Plugin Shutting Down. Guest Post Guidelines for 2015. NEW in 2015: The LIFT Weekly Podcast. IMPROVE.
  • KIKOLANI  |  WEDNESDAY, FEBRUARY 1, 2012
    [Social Media] 5 Essential Qualities of Growing Your Blog Quickly in a Crowded Niche
    This is a guest post by Marcus Sheridan , recently named one of the Top 10 Social Media Bloggers of 2012 by Social Media Examiner. One person that comes to mind immediately when I consider this is Derek Halpern of Social Triggers. He also has the #2 podcast in business on iTunes – Social Triggers Insider: Marketing, Psychology, and Business. 3. We all want our blogs to grow. I do, you do, we all do. So how does it happen? How can a newbie blogger increase their ascension to the top of their chosen industry? Think Wayyyyy Outside the [Opt-in] Box.
  • WEB METRICS GURU  |  THURSDAY, NOVEMBER 15, 2012
    [Social Media] Customer Intelligence White Paper
    For those of you on Facebook, I also created a page for Social Media for The Arts - where I’ll be posting a lot of interesting material, some of which I use to fuel course development. The UCI course on Social Media Measurement is also going to be updated and anyone can register for the Winter semester now – you also get free use of NetBase for 2 months while in the course which should be a boom for a lot of people who want to get in to the SMM space. The contributors are mostly Europeans, some of whom I’ve met during my trips to the UK.
  • DREW'S MARKETING MINUTE  |  SUNDAY, MAY 27, 2012
    [Social Media] 50 top entrepreneurial blogs for your reader
    We specialize in content based customer acquisition and relationship programs that emphasize social media marketing, search engine optimization and email marketing. Thousands of businesses and organizations in over 150 different countries rely on SBWire for commercial news distribution, media contact management, online news room hosting and other public relations related tools and services. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. Caribbean Media Vision. Inkling Media. Brian Solis .
  • SOSHABLE  |  SUNDAY, NOVEMBER 3, 2013
    [Social Media] A Shockingly Great Video that Explains Reddit to the Novice
    One of the bad parts about being in social media professionally is that I often have to travel to conferences. Featured Reddit Social News social news video For this reason, I missed the best novice explanation of Reddit that I’ve ever seen. It’s actually quite brilliant. The front page of the internet has its strengths and its weaknesses. This video gives a relatively unbiased view, pointing to both sides. As the narrator describes it at the end, “You’ll wonder how you ever interneted without it.”
  • DIVA MARKETING BLOG  |  MONDAY, APRIL 18, 2011
    [Social Media] Interview with Hugh MacLeod Author of Evil Plans
    These days he's still posting creative, edgy cartoons about blogs, social media and a new way to conduct business. However, today, one might call Hugh MacLeod a poster child of social media success with consulting gigs, books and art sales. . Diva Marketing/Toby : Hugh, I’ve been following your work from the beginning of my life in social media when it was called “blogs.” I’ve seen how you’ve parlayed your art and talents into an amazing business. I first stumbled on this dude Hugh MacLeod  from gapingvoi d, when I stepped into blogging in 2004.
  • STEPHEN P SMITH  |  SUNDAY, JANUARY 15, 2012
    [Social Media] Google, Amazon and the Business Frontier
    The new features heavily promote content from Google+, the company’s social network, at the top of its search results, all but turning the search engine into a massive advertisement for one of Google’s own products–a big no-no if you’ve been paying any attention to Google’s antitrust hearings. On the one hand, Google has made it sound like it has fairly offered to index competitor social data in its results; on the other hand, Google is essentially extorting these competitors for their social data. Amazon’s Plagiarism Problem. ’).
  • SOCIALFISH  |  WEDNESDAY, MAY 6, 2015
    [Social Media] The Intersection of Online Communities and Learning Management Systems
    YourMembership.com, an AMS with a built-in social community platform Acquires Digital Ignite , the most socialicious LMS on the market. (We wrote about this acquisition here.). Abila, the folks who introduced the concept of Social CRM to the association market, acquires Peach New Media. LinkedIn, the first social network to be publicly traded on the Stock market, acquires Lynda, a leading online learning platform  for $1.5 Social learning is a growing trend. Debunking the Hype Featured From the Trenches Industry Insider Social LearningHere’s our take.
  • TWIST IMAGE  |  SUNDAY, NOVEMBER 6, 2011
    [Social Media] What Is A Blog? The Question That Won't Go Away
    By the way the conversation flowed at this year's BlogWorld & New Media Expo in Los Angeles, you would think that Blogging was brand new. Rick Calvert (the CEO and co-founder of BlogWorld and New Media Expo ) invited me down to moderate a panel called, Building A New Media Empire > The panel also featured Deanna Brown (CEO of Federated Media ), Lisa Stone (co-founder of BlogHer ) and Michael Stelzner (found of Social Media Explorer ). Is tumblr a Blog (some would argue that tumblr is a Blog mixed with more social layers)? federated media.
  • TAYLOR MAREK  |  TUESDAY, DECEMBER 1, 2009
    [Social Media] 5 Thoughts from a Veteran Podcaster
    Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me 5 Thoughts from a Veteran Podcaster December 1, 2009 by Taylor Marek With the last month of 2009 upon us, and after floating around numerous expos and events, I thought I would share some thoughts about our industry as a whole. 1. Remember when “social media&# was nonexistent? Taylor is a 21 year old New Media Visionary on a Journey to change the World. Remember when Podcast Pickle hit Time Magazine in 2006? Am I missing anything?
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, FEBRUARY 8, 2011
    [Social Media] Is AOL Moving Forward, Or Back?
    Social Media Rule #1: Don’t Post Too Frequently » Is AOL Moving Forward, Or Back? She will head up the Huffington Post Media Group, which will consist of all Huffington Post and AOL content. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? The big talk of the day is the AOL acquisition of Huffington Post. Everyone is speculating about whether or not AOL made a good buy. They purchased Huffington Post for $315 million. Yummy!
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, MARCH 12, 2011
    [Social Media] Rumor: Yahoo Sells Delicious | Small Business Mavericks
    The latest is around the social bookmarking site Delicious. think it has been a major contributor to the social landscape for more than a few good years. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? Tags: Delicious , social bookmarking , yahoo This entry was posted on Saturday, March 12th, 2011 at 10:27 am and is filed under Social Media. About Us What’s a Maverick? Yahoo had originally said it was going to fold the site, but then the groans started.
  • DESIGNINGSOCIALINTERFACES.COM  |  MONDAY, AUGUST 24, 2009
    [Social Media] Main Page - Social Patterns
    Home About The Book Patterns Events Designing Social Interfaces Views Page Discussion View source History Personal tools Log in / create account Navigation Main Page Community portal Current events Recent changes Random page Help Search Toolbox What links here Related changes Upload file Special pages Printable version Permanent link Main Page From Social Patterns Jump to: navigation , search #What is this site? Contents 1 Social Patterns & Best Practices 1.1 Social Media 1.4 5+ Anti-Patterns 1.5 Social Patterns Presentations and Workshops 4.2
  • IMAGINE YOUR REALITY  |  MONDAY, AUGUST 2, 2010
    [Social Media] How to balance content with advertising
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes How to balance content with advertising Posted August 2nd, 2010 by admin and filed in Business reputation , Social Media , business , social media behavior Tags: advertising , balancing content and advertising , content marketing , Social Media , Taylor Ellwood View Comments In my recent post on advertising too much , I was asked if I was referring to people trying really hard to get a job or just people advertising goods and services.
  • GAURAVONOMICS  |  SUNDAY, AUGUST 1, 2010
    [Social Media] New York Times Story on Delhi Traffic Police's Big Brother.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Niche Social Networks Turn to Social Gaming and Social Entertainment Four Reasons Why Gamers Cheat: How to Design Social Games to Optimize Cheating? When government departments start using social networks to spy on citizens, or get citizens to spy on other citizens, my Orwellian antenna are automatically activated. The police in Baker, La.,
  • PUSHING SOCIAL  |  THURSDAY, AUGUST 12, 2010
    [Social Media] Why Most Bloggers are in the Wrong Business
    Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social Why Most Bloggers are in the Wrong Business by Stanford on August 12, 2010 Spread it! My recent post Ten social media and technology mega-trends to watch Reply pushingsocial August 12, 2010 at 9:56 am That's a great post Mark. Hopefully Pushing Social can help with that! Then you should sit down. Because even though everything you do is important –   It may not be enough. Here’s what I mean. You Have Fans :  Your fans care about you.  Stoke yours.
  • JUSTIN LEVY  |  SATURDAY, JUNE 26, 2010
    [Social Media] Doing the Advanced Work
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Doing the Advanced Work Written on June 26, 2010 by Justin Levy in hustle , presidentobama , video 1 Comment - Leave a comment! Each one of these requires weeks of preparation including security plans, emergency route planning, media plans, travel and scheduling and a number of other considerations. If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here! Very true. Thanks for sharing!
  • BILL HARTZER  |  WEDNESDAY, MARCH 27, 2013
    [Social Media] Marketplace to Buy, Sell Links Based on Google Authorship and Klout Launched
    Rather than basing the price of a link on an outdated metric like Google PageRank and maybe even overall link data such as SEOMoz’s MozRank or Majestic SEO’s ACRank , with AuthorLinks, the emphasis is based on how popular an author or web site owner is socially. Social signals such as having verified Google Authorship, having followers on Google Plus , and having a good Klout score are going to be much more important in the future–and indicate that the site who will be linking to your web site is more trusted than others. AuthorLinks is 2017 Link Building. link].
  • PUSHING SOCIAL  |  TUESDAY, MARCH 12, 2013
    [Social Media] Blogging Commandment 3 – Thou Shalt Build an Email List
    Internet marketers took this strategy and added a dash of technology using content marketing, well before the social media crowd got a hold of it, to attract and retain subscribers. Email has absolutely ignited Pushing Social’s performance. Bloggers love comments. Bloggers love retweets. Bloggers love a hockey stick spike in traffic. Not many people mention email subscribers as their goal. think this is because email is tainted. We’ve all been spammed. We’ve all been the victim of bad email marketing. But…this is a mistake. The Gold is in the List”. Lights out.
  • DIGIGEN  |  SUNDAY, NOVEMBER 8, 2009
    [Social Media] The Art of the Personal Power Ratio
    Dan on A New Focus on Social Business Strategy. As always Josh provides real-life interesting examples from his own personal Groundswell. At 8,000 followers, Josh certainly has a poweful and potent following, not quite capable of causing an uprising perhaps, but certainly being very informative. In this case, Josh used his personal Twitter following to try to remember a name of movie that tanked due to negative Twitter coverage. The film was Bruno by the UK’s Sacha Baron Cohen. Personally, I haven’t seen the movie but in general the reviews in the UK had been pretty good.
  • IDACONCPTS  |  THURSDAY, DECEMBER 27, 2012
    [Social Media] Four Handy Windows Phone Apps
    DotDot gives you the exclusive Windows Phone access to App.net, an up-and-coming social network. It’s not quite like any of those other run of the mill social networks either. The app connects up with social media sites to let all of your online friends know your erudite listening habits. It must be difficult for Microsoft. They have had to get used to playing second and even third fiddle in this thing called the Mobile Operating System competition. Back in the tech boom 90’s, everything was ‘Wintel this’ and ‘Wintel that’. Podcasts! Podcasts! With Podcasts! DotDot.
  • TWIST IMAGE  |  TUESDAY, APRIL 19, 2011
    [Social Media] The Chirping Sound Of Crickets
    I'm privy to some pretty interesting conversations about Social Media and Digital Marketing. often Blog about how the more successful Marketers in Social Media treat everything that much more like a publisher than a Marketer. social media. Nothings happen unless you take action. There is no overnight success stories. Getting an audience, creating engagement and turning that into a semblance of a community is not just about killer content, a Twitter feed or a well-designed Blog. How often and how much? Who knows? Then, there are the others. blogging.
  • GEOFF LIVINGSTON  |  SUNDAY, MARCH 20, 2011
    [Social Media] Anti for the Sake of Being Anti Sucks
    For example, there’s a lot wrong with social media marketing, including an oft ridiculed influencer bubble. When anti social media is tied to personal or organizational profiteering, anti moves at light speed from punk to poser. Image by Anonymous. There is a lot wrong with the online space. Heck, make that with the world. It is really easy to pick apart people, industries and society. But in the end, a constant anti-attitude really sucks, and it gets boring, too. What works better and makes life interesting is providing a solution. No one will listen anyway.
  • KIKOLANI  |  FRIDAY, DECEMBER 23, 2011
    [Social Media] Fetching Friday – Resources Mashup & Happy Holidays
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. 50 Posts on Engagement for Bloggers, Businesses, and Social Media Enthusiasts – Ready to start increasing your engagement in 2012? Find out the best strategies for blogging, business, and social media engagement from these awesome posts! Social Media / Social Networking. Happy Holidays. hope everyone has a very wonderful holiday season and happy new year!
  • ALMOST SAVVY  |  WEDNESDAY, MAY 26, 2010
    [Social Media] Important Facebook News: Privacy Updates
    twitter organize spam Students technology trust Twitter Proud to be featured on Social Media Informer The what and why How can I help you leverage social media and networking for your business or career? If you are looking for a social media guru, youve come to the wrong place. Social media is very new and anyone who claims they are a guru likely isnt. Please share your thoughts, questions and observations in the comments below. We believe in listening to our users and taking their feedback into account whenever possible. Does it Work?
  • DIRECT MARKETING OBSERVATIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Social Media] How do you Measure Success?
    This makes complete sense and yet runs counter to the quote, but is a perfect segue’ into how we all measure success in digital and social marketing. Two questions that I always ask of every friend or client who either wants to get themselves or their company in to the digital game, whether it’s social media, mobile marketing, web design, search engine optimization or otherwise: What do you want to do and why do you want to do it? So, needless to say, there is a bit of an accumulation. It simply said: How do you measure success? Maybe it’s the timing of words. My success?
  • TREY PENNINGTON  |  THURSDAY, NOVEMBER 18, 2010
    [Social Media] Triumph by trashing the tyranny of either/or
    Here are some good ones you can use at an upcoming office party or networking event: social media OR traditional media. The newspapers who exist in 2014 will be the ones who satisfy readers through both print AND online outlets (and through whatever media delivery comes next) and remove the walls between them. From the looks of the help-wanted ads in the newspaper, everyone’s hiring social media experts to handle their social marketing. quantity OR quality. safety OR liberty (a la TSA , for instance). digital OR physical.
  • TAYLOR MAREK  |  FRIDAY, JUNE 4, 2010
    [Social Media] Are You Climbing the Employee Ladder or the Entrepreneur Ladder?
    Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Are You Climbing the Employee Ladder or the Entrepreneur Ladder? Photo Credits: Darwin Bell Taylor is a 21 year old New Media Visionary on a Journey to change the World. June 4, 2010 by Taylor Marek This has been on my mind for a while now. Part of the reason I dislike America’s school system right now is because they just teach you to be an employee, not an entrepreneur. They give them advice and then set them on the right track.
  • CONVINCE & CONVERT  |  MONDAY, DECEMBER 19, 2011
    [Social Media] Now THIS is How You Do Video Marketing as a Brand
    The video (my new favorite Social FAQ ) hasn’t been promoted yet to customers – not even emailed to them. That’s a lot of social media for science geeks, all of it nicely organized in a social media hub on their site. And we have a management team that supports it, and systematically embraces and implements social media. If a global biotech behemoth can use social media to humanize the company and get closer to customers, why can’t everyone? video marketing life technologies social FAQ video annotation
  • TWIST IMAGE  |  WEDNESDAY, DECEMBER 14, 2011
    [Social Media] Getting Over The Lazy
    Media has fundamentally changed. Most see Digital Marketing and Social Media as a new channel to integrate versus a new layer that lies at the foundation of all marketing initiatives. Primarily, they're relying on people who make very traditional media decisions and then execute it - uniformly - across all media platforms. because all media platforms are the same. Is there ROI in Social Media? media. media platform. social media. social media roi. traditional media. Getting over the lazy.
  • PUSHING SOCIAL  |  THURSDAY, MARCH 8, 2012
    [Social Media] What Marathon Training Can Teach You About Blogging
    You can join a membership site like the Third Tribe or Exploring Social Media. [Thrilled to have this guest post from Laura Click. Enjoy!]. Three years ago, I would have never dreamed I would run a half marathon. In fact, prior to January 2010, the longest I had ever run in my life was two miles – and that was in high school. Now, I have three half marathons under my belt and I’m training for my fourth race next month. Yes, it’s hard. But, it’s incredibly rewarding. Much like blogging. In fact, long-distance running and blogging have quite a bit in common. Don’t believe me?
  • PUSHING SOCIAL  |  THURSDAY, MARCH 8, 2012
    [Social Media] What Marathon Training Can Teach You About Blogging
    You can join a membership site like the Third Tribe or Exploring Social Media. [Thrilled to have this guest post from Laura Click. Enjoy!]. Three years ago, I would have never dreamed I would run a half marathon. In fact, prior to January 2010, the longest I had ever run in my life was two miles – and that was in high school. Now, I have three half marathons under my belt and I’m training for my fourth race next month. Yes, it’s hard. But, it’s incredibly rewarding. Much like blogging. In fact, long-distance running and blogging have quite a bit in common. Don’t believe me?
  • MR. RYAN CONNORS  |  TUESDAY, NOVEMBER 27, 2012
    [Social Media] How I Built a Website and Ranked #1 on Google in 90 Days
    obsessed over things like the site loading time , usability and social netwo rks integration and I found solutions -all within my total budget of less than $100. Though I’m not personally a fan of Google Plus, I make an effort to +1 everything I create because I considered the crazy idea that Google might value its own social network for its own search engine. Business Marketing Strategies and Tactics Social Media creating a blog how to build a following how to rank on google marketing a website search engines results pageSee #1. Not too farfetched right?
  • BLOG.WEBDISTORTION.COM  |  WEDNESDAY, OCTOBER 27, 2010
    [Social Media] 7 FBML examples to rock your Facebook fan page.
    home services Products.NET news system SMS product Articles Best of Subscribe forum contact Home > Marketing > Social Media > 7 FBML examples to rock your Facebook fan page. posted in: Social Media Facebook markup language or FBML for short is used in a variety of places within the social network. FLV video) (Image) Monitor your pages with Google Analytics A great social media campaign should focus on measurement over reach. social solutions to boost your website signups The rise and rise of the digital dashboard. FBML needed.
  • T2 SOCIAL  |  SUNDAY, SEPTEMBER 28, 2014
    [Social Media] 5 of Your Marketing Questions Answered
    What exactly is a Social Client Persona? What are some criteria to help determine influence on social media? Feel free to send in your questions on any one of our active social networks and it might be featured in one of our videos! These are a few of your marketing questions that we answered in our Q&A with t2 video segments! We regularly review your marketing questions – either sent in over LinkedIn, Twitter, other networks or asked at a conference where we are present – and put together Q&A with t2 segments where we answer them.
  • TWIST IMAGE  |  FRIDAY, JANUARY 21, 2011
    [Social Media] Fake It Till You Make It
    Social Media helps you fake it better than anything else. The big difference now is that Social Media gives you a platform to really share what you're all about with the world. social media. Let's face it: not everybody has the high level of skills to really deliver the goods from day one. I was listening to Howard Stern the other day. He was interviewing Aerosmith front-man and new American Idol judge, Steven Tyler. Stern asked Tyler if he knew growing up that he would be a rock star. " You have to believe in yourself and what you're doing.
  • SOCIAL WAYNE  |  FRIDAY, APRIL 15, 2011
    [Social Media] Coming Soon! 4 New Location Based iPhone apps by minority founders with awesome landing pages, +1
    In October of last year while speaking at the  Blogalicious conference I bumped into James Andrews , founder of Social People.TV. James, busy traveling and working with celebrity clients discussing social media strategies and I spent most of last year speaking about location-based marketing, apps and TriOut. Both of us were speaking at the conference and had a quick moment to catch up. Fast forward to the end of quarter one of 2011 and four new minority founded location based iPhone applications are prepping to establish their own footprint in the space. Mosion. Arrived.
  • THE RELATIONSHIP ECONOMY  |  SATURDAY, JANUARY 22, 2011
    [Social Media] The New Value Movement
    currency is a social system designed to store and exchange value. Not so obvious is that a particular type of currency may not be very good for storing and exchanging a particular type of value.  It is obvious that dollars may adequately representing the physical value of a computer, however, those same dollars may not be very good at representing the social value of a community using computer systems to interact with each other. Convertibility between New Value and old currency will be conducted using a yet unknown New Currency that many now call “Social Currency”.
  • BRASS TACK THINKING  |  FRIDAY, JUNE 11, 2010
    [Social Media] Adding Author to My Resume…
    social media and digital strategy consultancy , and author of the popular blog by the same name. This isn’t a book about how to do social media marketing. It’s a book about the new demands placed on businesses because of the web and social media, and frameworks for how to adapt to them. Tagged With: announcements , book , Jason Baer , Social media [link] DanBlank Wow – congratulations on the big news! You guys are the two I've learned the most from since jumping into social media — no lie. Promise.
  • KYLE LACY  |  FRIDAY, AUGUST 27, 2010
    [Social Media] Foursquare versus Facebook Places
    Truthfully, I haven’t figured out whether or not she was right… but Foursquare must be doing something right in the world of social media. Facebook and Foursquare at war? Well, not really but Facebook has launched their new Facebook Places … trying to create a product that could become a leader in geolocal-applications. Foursquare stands on its own as the most popular or most heard of geolocation based application…however their biggest problem is Facebook’s size… over 500 million users. What are you going to do Foursquare? What do you think?
  • GREG VERDINO  |  THURSDAY, APRIL 15, 2010
    [Social Media] Greg Verdino: Thinking small is a big idea
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « We arent what we do. This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer. Pre-Order from AMAZON Pre-Order from BARNES & NOBLE Pre-Order from BORDERS Downoad My eBook Download my FREE marketing and social media eBook. We should do what we are.
  • GREG VERDINO  |  WEDNESDAY, JUNE 9, 2010
    [Social Media] No such thing as a BEST lunch
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « microMARKETING through the eyes of an indexer | Main | Look for the book: a microMARKETING update » No such thing as a BEST lunch New!  This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer.   Improved!    Bigger! Biggest! 
  • STEPHEN P SMITH  |  THURSDAY, DECEMBER 27, 2012
    [Social Media] Journaling Expo Coming in January!
    Sam had approached me a while back with some guest blog posts ideas and we both new Journal in a Box from social media. My colleague Mari McCarthy has a cool new presentation coming up next month, the Journaling Expo! Do you want to be more creative, pro-active, and successful? Do certain circumstances seem to lead to failure every time for you? Are you lonely, bored, or afraid? Does stress have you dangling by a thread? Are you devastated by something that happened, and feel like you will never recover? Do you simply want to make note of the wonder of the world? Get the Spirit.
  • WEB METRICS GURU  |  THURSDAY, APRIL 7, 2011
    [Social Media] Social2011 Introduction – Radian6 Insights Platform and the new era of Social Listening
    Listening to Marcel Lebrun introduce #social2011, starting with a reference to the very ideas I built my Social Media Analytics book on’ the Medium Is the Message … McLuhan … The very thing I spoke about at McGraw Hill last week – and that left a grin on my face. Marcel referred to the Salesforce acquisition (closing at the end of May) and Cloud2 (social, mobile, etc) where customers moved into Cloud2. He very well could have quoted me, for all I know. again, quoting McLuhan, the Cloud is the Medium ( and then we have to figure out the message).
  • PR AT SUNRISE  |  FRIDAY, JULY 22, 2011
    [Social Media] 5 Reasons Why Being a PR Intern Isn’t Easy.
    FIrsthand Response To How Social Media is Being Taught In Our Classrooms. Every Friday, PR at Sunrise will continue to offer articles that are written by PR students. As rewarding as your internship can be, there are some key challenges to be aware of when taking on an internship, such as: 1. Knowing your boundaries:  By the time you approach your internship, you typically have mastered many basic PR skills. An important understanding that you will have to come to get over the course of your internship is when to speak up to your boss and when to stay silent. 2. About the Author.
  • ATOM THOUGHT  |  THURSDAY, APRIL 22, 2010
    [Social Media] David and The Goliaths of the Job portals!
    Candidates do not restrict their job search to job portals but also social media. Get a Free vanity URL, and be able to share your profile via, Social network and email. 3. Question: Why would you want to launch a job portal in a market which is already dominated by 2 mammoths who control over 80% of the market both in terms of traffic and resumes? Answer: Precisely why! Both the portals are huge and overlapping, offer similar services , own similar resumes and display similar openings. This signifies that: 1. there is a clear need for differentiation. 2. Answer: Maybe not!
  • THE RELATIONSHIP ECONOMY  |  FRIDAY, DECEMBER 10, 2010
    [Social Media] Social Currency Takes Flight
    Private Aviation is the first of several industries planning to launch a new class of business methods built on a “Social Value Game” developed by  The Ingenesist Project. Social Flights is a virtual airline which aggregates communities according to their interests, knowledge assets, and social graph.  Social Flights matches people with mid-distance transportation options that deliver them exactly where they want to go in a shortest period of time and the least amount of harassment. Enter Social Entrepreneurs. Social Value Conversion Factor.
  • KIKOLANI  |  FRIDAY, AUGUST 2, 2013
    [Social Media] Fetching Friday – 20 Marketing Links
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. You’ll just get one email a week on Fridays with one post about blogging, business, SEO, and social media. Social Media / Social Networking. How to Setup Social Media Discussion Groups for Business – How social media groups work for businesses and how you can benefit from them as both an owner and a member. Top Five on Friday. The Resources Mashup.
  • TWIST IMAGE  |  THURSDAY, APRIL 21, 2011
    [Social Media] Defensive Branding
    Social Media has brought brands - kicking and screaming - into a world where they must defend their values (on a daily basis) in many different spaces (Blogs and YouTube to customer review sites and Twitter ). Trust me, regardless of the brand they would much prefer if Social Media went away tomorrow so that they can go back to the good old days of spinning the story, controlling the message and resolving matters privately. Entering Social Media with a defensive posture ( "we're here to respond to all complaints!" media theorist. rocky.
  • SOCIALFISH  |  TUESDAY, SEPTEMBER 11, 2012
    [Social Media] Join us for the Mashable Social Good Summit Global Conversation on September 24
     RSVP HERE to join us for the Mashable Social Good Summit Global Conversation in DC!  I went to the Social Good Summit last year and was blown away by great speakers and really powerful content. From September 22-24, the third annual  Social Good Summit  will unite global leaders as they share how to use the power of innovative thinking and technology to solve the greatest challenges facing the world today. To get started, visit the  Mashable Meetup Everywhere page  and either find a Social Good Summit meetup in your city, or start your very own! Are you in DC?
  • SAYING IT SOCIAL  |  TUESDAY, JUNE 22, 2010
    [Social Media] How to Create a Custom URL for Your Facebook Business/Fan Page.
    Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Custom URL for Your Facebook Business/Fan Page I often get the question, “AK, I thought I created a username/custom URL for my business page but when I type in the address it takes me to my personal profile… what happened?&# « Previous | Next » About Saying It Social, LLC provides Social Media Marketing & Local SEO Services for Franchisees & other Small Businesses. Log into Facebook. 2. Hope this helps!
  • MOBILEGROOVE  |  MONDAY, DECEMBER 6, 2010
    [Social Media] IMPACT: Holiday Shopping Super-Charges Mobile Commerce
    Based on the massive response to mobile commerce apps, sites and approaches (as part of a cross-media push) I have to say 2010 will go down as the year that mobile shopping crossed the chasm. Mobile and social have been traveling on separate paths until now. Sure, mobile subscribers worldwide use their devices to access and post to social media properties – 200 million use Facebook mobile, for instance – but brands and marketing agencies continue to put social and mobile in two separate silos. Over a week into the holiday shopping season.
  • KIKOLANI  |  FRIDAY, JUNE 14, 2013
    [Social Media] Fetching Friday – 22 Marketing Links
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. How to Promote Your Content Across Owned, Earned, and Paid Media – Learn how to take your content creation efforts to the next level by using paid, earned, and owned media as part of your initial content marketing strategy. Social Media / Social Networking. An in-depth, tactical approach to optimizing your social profiles. The Resources Mashup. Featured Posts. Blogging / Content.
  • KIKOLANI  |  FRIDAY, MARCH 20, 2015
    [Social Media] Fetching Friday – 33 Top Posts on Marketing and Productivity
    Social Media Marketing. 5 New Facebook Features and How Marketers Should Use Them by Rocco Alberto Baldassarre. Steps to Simplify Your Daily Social Media Activities by Maggie Hibma. How to Learn Social Media Marketing: 41 Resources for Beginners by Ryan Scott. Ways to Research Your Competition With Social Media by Ishita Ganguly. Steps to Launching Your Social Sales Campaign on LinkedIn (Infographic) by Kim Lachance Shandrow. 61 Social Media Metrics, Defined by Courtney Seiter. Content Marketing. by Bryson Meunier.
  • SCOTT GOULD  |  TUESDAY, MARCH 8, 2011
    [Social Media] Buyology Lesson 1: The Logo is Broken
    Of course those of us who are part of the social revolution know that traditional marketing is becoming more and more ineffective, but this book not only says in a way that your boss will listen, but goes one step prover and scientifically proves it (to a degree – the samples are small.). Starbucks provide our coffee, Ooyala provide our video platform, Optix provided a social media survey, etc. Every wondered how you know an advert is for a product without seeing the logo or the product? One of the hot new trends in marketing circles at the moment is neuromarketing.
  • SCOTT GOULD  |  TUESDAY, MARCH 8, 2011
    [Social Media] Buyology Lesson 1: The Logo is Broken
    Of course those of us who are part of the social revolution know that traditional marketing is becoming more and more ineffective, but this book not only says in a way that your boss will listen, but goes one step prover and scientifically proves it (to a degree – the samples are small.). Starbucks provide our coffee, Ooyala provide our video platform, Optix provided a social media survey, etc. Every wondered how you know an advert is for a product without seeing the logo or the product? One of the hot new trends in marketing circles at the moment is neuromarketing.
  • JUSTIN LEVY  |  FRIDAY, AUGUST 21, 2009
    [Social Media] 7 Simple Fitness Tips | Justin Levy
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking 7 Simple Fitness Tips Written on August 21, 2009 by Justin Levy in exercise , fitness , healthy 26 Comments - Leave a comment! link] This comment was originally posted on Twitter lewsabbag Great set of tips Justin - We met way back at AMA Boston's social media session. If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here! Working out doesn’t have to be that difficult. 
  • IMAGINE YOUR REALITY  |  TUESDAY, MAY 7, 2013
    [Social Media] Get Big-Business Tools from Web-Based Software for your Small Business
    MarketWire offers several specialty products, including Sysomos, a tool that connects businesses to customers through social media. Social media develops conversations, not just between brands and consumers, but between consumers about brands. Running a small business isn’t easy, but there are new options that give small businesses more might. With web-based software solutions coming online every day, small businesses have more and more ways to manage its finances, grow its businesses, and reach its customers. No more, no less. Resource-Management Software.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [Social Media] Boost Your @Klout Score With Help from @Gina_Carr and @TerryBrock #SocBiz #SocialSelling
    The book is jam-packed with extra content, including QR links to videos and other supplementary materials—a truly modern reading experience for the social age. Each chapter of Klout Matters  takes readers through a different element of social media management, helping readers build a proven skill set for social marketing success. Where social presence meets social metrics. For the uninitiated, the Klout platform provides users with a meta score of their social media presence, analyzing a person’s ability to engage communities across multiple channels.
  • CONVERSTATIONS  |  TUESDAY, AUGUST 5, 2014
    [Social Media] Build From Your Base
    Related Stories Custom Orders Begin with a Core Framework A Guide to Social Media Etiquette for Business The Steps From Business Owner to Franchise Owner Is Guest Posting a Good Business Practice? Every baseball swing is different until the base or point of contact. If a player slumps, we tell him to “build from your base” Same is true for business. Every business is different. Even competitors in the same town or service industry can be very different. It might be a different focus (people, product, or process). And of course, personalities always play a role.
  • CREATIVE RAMBLINGS  |  THURSDAY, NOVEMBER 7, 2013
    [Social Media] You never know who is watching you
    Here is a quote from the companion article he wrote: You could have 100 followers, or 1,000,000 followers, all it takes is for one tweet to be noticed by one person, and the word-of-mouth plumbing that social networks are can take care of the rest. The beauty of social media is that it gives people from all walks of life a voice and the ability to make or break your business. In social media, you never truly know who is watching. “Brought to you by Cendrine Marrouat, who I think is simply brilliant.” then sent her a “thank you” message.
  • CONVERSTATIONS  |  TUESDAY, MARCH 3, 2015
    [Social Media] More Than a Reboot: The Art of the Start 2.0 by Guy Kawasaki
    While the wisdom of the previous version still carries a lot of sound and truthful advice, this new edition adds insights and practical advice about social media, crowdsourcing, cloud computing, and many other tools and tactics we’ve seen explode into the business world in recent years. Related Stories Seven Social Media Tools that Help Save Time and Increase Effectiveness Developing Good Habits for Your Telecommute Conversations: Competition or Collaboration? “If You Make Meaning, You’ll Probably Also Make Money.” Consider leaving a comment!
  • GAURAVONOMICS  |  SUNDAY, JULY 11, 2010
    [Social Media] Forbes Story on SMS-Based Social Messaging Platform SMSGupShup.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Business World Story on the Seven Deadly Sins of Social Media Marketing Is Game Mechanics Enough to Create Meaningful Social Games? » Forbes Story on SMS-Based Social Messaging Platform SMSGupShup Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! “Can we make it social? Globally there are 1.8
  • TWIST IMAGE  |  TUESDAY, OCTOBER 19, 2010
    [Social Media] Setec Astronomy
    Someone recently asked me about a Social Media course that was taking place and if I knew the instructor. I did not. There have been many Blog posts and debates about the notion of "walking the talk " when it comes to Social Media. The amazing thing (and the scary thing) about Social Media is that it's evident (through those simple searches) if someone understands the channels and how they work. The amazing thing (and the scary thing) about Social Media is that you can't fake it. social media. social media course.
  • CONVERSTATIONS  |  TUESDAY, NOVEMBER 26, 2013
    [Social Media] The Scent of a Storefront
    Spice it up with your social media presence on display (3 tips from Kim) or bring it alive with bring it alive with planters and window boxes (good hints from Kristi). Does the scent of your storefront or office make pedestrian traffic linger? As I walked into the jewelry store, I anticipated a short wait to see the owner. It was shortly after lunch and the foot traffic around the town square was pretty busy, even with a few of the nearby storefronts vacant. Approaching the counter, the jeweler stepped up to greet me. We were the only ones in the store. Gosh, I loved that smell.”
  • BILL HARTZER  |  MONDAY, OCTOBER 10, 2011
    [Social Media] Search Engine Optimization: 7 Important Considerations for Link Building Strategies
    Social media websites are very important and help you greatly in this regard. The easiest way to get your content attention on the net is to promote it on popular social media websites like Facebook and Twitter etc. The most popular searching forums for such content are social media websites. 3. It is important to note however, that different social media websites have different kinds of crowds. Place your content on any social media website accordingly. 5. The popularity of any web page is dependent on its reaction off-page.
  • WAXING UNLYRICAL  |  FRIDAY, JULY 17, 2015
    [Social Media] It’s 2015 and #PRDiversity Is Still An Issue
    As a woman of Hispanic ethnicity with more than 15 years working in the ranks of digital and now social PR, I have been on the front lines of the #PRDiversity awareness for quite some time. I’ve even been on the receiving end of some PR peers or managers who were not as “#PRDiverse” as I (but those are stories for another day). Especially in an ever-changing “diversity” climate where we are frequently exposed to diverse and not-so-diverse stories in the media week after week (the latest of which is the whole Donald Trump/Mexican commentary hot off the non-diversity presses ).
  • CONVERSTATIONS  |  TUESDAY, NOVEMBER 4, 2014
    [Social Media] 12 Ways to Finish Strong in 2014 and Accelerate into 2015
    This time of year, many business owners are pushing to reach goals and planning ahead to next year. Whether Whether you’ve reached all, some or none of your 2014 goals, the end of the year push is crucial for your business!  Want to start 2015 strong?  Then it’s time to end 2014 strong! I am excited and honored to be participating in a special event with some of the world’s top rock star trainers! Accelerate University is an online event designed to give you the skills and information you need to reach your business goals. Wishing, hoping and planning is not enough! Small Business
  • PUSHING SOCIAL  |  TUESDAY, MAY 20, 2014
    [Social Media] Is It OK to Publish Good Posts That Aren’t Great?
    Many bloggers are nursing a guilty conscience about post frequency, post length, and social media involvement but the good vs. great post debate is a stickler. There’s a lot of guilt about blogging. The dilemma starts when a blogger reads a post from a successful blogger who says -. Every post you publish should be great!”. The blogger then opens up Microsoft Word and starts writing. Two hours later they have a post but they hesitate to publish it because it’s good but not great. They decide to revise it the next day with a fresh perspective. Time to end the madness. By the way….
  • SOSHABLE  |  MONDAY, DECEMBER 20, 2010
    [Social Media] Crossroads: 7 Questions that Twitter, Digg, and Others Must Answer in 2011
    Most people who are passionate about their favorite social media sites are often blinded by their feelings. Social media is mercurial with it’s rate of change and as a result many (most?) To say social media will be bigger in 2011 is like saying a 5-year-old will be bigger when she’s 6-years-old. It is still in its infancy and while many people are engulfed in some form of social media, there are still billions of people who haven’t been on Facebook or its kind before. How Do We Get More Into The Social Media Game?
  • KIKOLANI  |  FRIDAY, NOVEMBER 18, 2011
    [Social Media] Fetching Friday – Resources Mashup & Petting Owls
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The secret is to tap into the power, speed and instant accessibility of social media. Social Media / Social Networking. 10 Reasons Why I Opted-Out of Klout – Reasons why one social media persona decided to leave Klout which links to a post on how to do so yourself if you so choose. The Resources Mashup. Blogging / Writing. It’s probably in these recaps!
  • BRASS TACK THINKING  |  TUESDAY, AUGUST 17, 2010
    [Social Media] Small Changes, Big Results
    Shes a writer, professional speaker, community and social media strategist, and has worked with businesses of all sizes to solve business problems through better communication. Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Small Changes, Big Results August 17, 2010 | by Tamsen McMahon View Comments Sometimes an idea is easier to express visually. This is one of those. Update! : Our friend Ron Ploof turned this into a movie for us. You can watch the video version here.
  • DANNY BROWN  |  WEDNESDAY, AUGUST 14, 2013
    [Social Media] The Fallacy of the Democratization of Social Influence
    When we currently think of influence, we probably think of social scoring platforms like Klout, Kred and PeerIndex. These are the early adopters to the social influence space and, as such, have built an impressive level of awareness around their platforms and definition of influence. Proponents of social scoring have praised Klout, as the most popular platform, for democratizing influence – allowing anyone to be an influencer regardless of audience size, social standing and location. Social Scoring Silos the Elite. Influence influence social democracy
  • GEOFF LIVINGSTON  |  MONDAY, FEBRUARY 21, 2011
    [Social Media] The Good, the Bad and the Ugly of Online Cause Marketing
    It focused on lessons learned integrating social media into cause marketing campaigns, and how the influx of conversations requires a new level of authenticity from causes and nonprofits. Primarily a Facebook effort , AMEX integrated the application with a media push that included a launch with New York City Mayor Michael Bloomberg, as well as a Twitter campaign. Small businesses were featured on the page, and 10,000 small business owners received $100 worth of social advertising from Facebook. Civic media is the great opportunity to embrace customer voices.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, FEBRUARY 12, 2012
    [Social Media] Is Pinterest Just Another Fad?
    We discussed this site several weeks ago in a post titled Pinterest – A Social Media Site Worth Consideration. Everywhere I look I see stories about a site called Pinterest. Since then, everyone seems to have an opinion about the site, and they all appear to be positive. One wonders how a site that is still in beta and is invitation only could generate such interest; that in itself should have marketers sitting up and taking notice. Of course, Pinterest could be just another fad that will rise quickly and fall just as quickly. To begin with, it’s already monetized.
  • SPIN SUCKS  |  THURSDAY, MAY 21, 2015
    [Social Media] How to Write Like an IDIOT
    It has a big audience and active social media presence. Follow the 4-S rules to succeed: Shut down all distractions : Your smartphone, social media profiles, email, and TV should all be turned off so you can focus on your writing.  By Lesley Vos What tactics do you use in your texts to catch audience and build their trust? It would be easier to answer this question if you were an IDIOT in writing. No, no. This tactic has nothing in common with idiots. You need to take five steps only to enter the holy of holies for every content creator. Why is this? Question. 
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 7, 2015
    [Social Media] Is SEO Still Relevant?
    And it never will be. I’m a huge proponent of content marketing and social media. Sprout Social Shoutout. Today’s Sprout Social Shoutout is for my friend Arnie Kuenn. You should definitely be following Arnie in social media. This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service). Number one was big data analyst.
  • MOBILEGROOVE  |  THURSDAY, OCTOBER 14, 2010
    [Social Media] ForumOxford Tomorrow(!); Showcases Mobile Thought Leadership, Apps & Action
    Jeanette Carlsson , Business Strategy and New Media Leader, Communications at IBM Global Business Services. Presentation: Social Media on the Web. Presentation: The Influencer Tipping Point: How the collision of social media has enabled influencer relations to be a reality. Tomi Ahonen, my friend and esteemed colleague, calls ForumOxford THE thought leadership event of the year. And if you check out the stellar line-up of mobile thinkers and doers (after the jump), you will have to agree. No sales pitches here. Register here. Conference Speakers 2010.
  • CONVERSTATIONS  |  THURSDAY, AUGUST 14, 2014
    [Social Media] Best Practices and Elements of Successful Landing Pages
    Literally Everything You Need to Know About Making a Successful Sales Page from LKR Social Media – Straight shooting tips about the elements that go into a successful landing page. Landing pages with the proper design, purpose, and optimization are an essential part of building your online business presence. Here are eight standout guides and checklists to make sure you have successful landing pages. 10 Essential Elements of a Landing Page from WebDesignLedger – Learning how to design a killer landing page will add value to your design offerings. Small Business
  • CONVINCE & CONVERT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Social Media] Marketing is the NFL Quarterback of Business
    click to tweet ) Sprout Social Shoutout Today’s Sprout Social shoutout is for Brian Clark who got this conversation started. If you’re not following Brian Clark in social media, you absolutely need to do that, and go ahead and make that happen. This video is from  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service). It really got me thinking.
  • GAURAVONOMICS  |  FRIDAY, NOVEMBER 26, 2010
    [Social Media] One/ Two Day Social Web Strategy Masterclass Workshop
    I am doing a series of social web strategy masterclass workshops all over Asia in November and December, in Mumbai, Delhi, Beijing, Shanghai, Hong Kong, Taipei, Singapore and Tokyo. Some of these workshops are for senior MSLGROUP staff, others are for senior MSLGROUP clients, and yet others are public workshops for senior client-side marketing and communications professionals (like my workshop at the recent Marcus Evans Social Media Marketing conference in Mumbai). So, here are the slides for the one day version of the social web strategy masterclass workshop.
  • JASON YORMARK  |  TUESDAY, SEPTEMBER 7, 2010
    [Social Media] Why I Choose Whrrl For My Location Based Time | jasonyormark.com
    jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media / Why I Choose Whrrl For My Location Based Time | Subcribe via RSS Why I Choose Whrrl For My Location Based Time September 7th, 2010 Posted in Social Media Tweet Share I have to admit, it took me awhile to actually spend any real time with the location based social networks.  I didn’t see the value in it, not to mention, 90% of the time I would never really remember to pull out my phone to check in anywhere.  So why I’m I on board the Whrrl train? 1. Beyond Checking In.
  • WAXING UNLYRICAL  |  FRIDAY, FEBRUARY 7, 2014
    [Social Media] Happy 4th Birthday, #measurePR: The Queen of Metrics Returns!
    Media + Google Analytics + behavior metric on one dashboard #measurepr. measurePR will next come your way on Tuesday March 4, 12-1pm ET. I’m psyched that online social media training provider, author, and entrepreneur Eric Schwartzman will join us as our featured guest. Do you know what Feb. 2nd was? Go on, guess, I’ll wait… It was #measurePR’s 4th birthday! Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. Whodathunkit?!
  • TWIST IMAGE  |  SATURDAY, AUGUST 11, 2012
    [Social Media] Unbranded Content Marketing
    While the tickertape parade and confetti may be over for the excitement about social media in business, there's a cold, harsh reality hitting brands right about now: once you're on social media and making yourself look busy, it's all about the content. The content we're seeing being produced and shared through social media is unique - in and of itself - and so to think that we're all going to close our eyes, make a wish and blow for this all to come to fruition is crazy. social media. Everyone is all excited about content marketing. brand.
  • CREATIVE RAMBLINGS  |  WEDNESDAY, APRIL 24, 2013
    [Social Media] 9 tips to make your website stand out from competitors (Infographic)
    Nowadays, companies spend a lot of time maintaining social media profiles, often to the detriment of their own websites. Of course, audiences like hanging out on Facebook or Twitter. However at the end of the day, should they like you, they will be interested in visiting your digital home. If you want to be taken seriously, you have to make sure that this home looks professional and appealing, and reflects who you are as a brand. So, how do you design a website that allows you to stand out from the crowd? Here are some tips below. Branding Tips infographic website design
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, FEBRUARY 7, 2013
    [Social Media] Think of Your Business As A Platform
    In the old days businesses defined themselves by their products and services which framed the brand.  In the Social Era businesses are defined by the value created, added, distributed and consumed as a result of having a robust “platform” A successful business platform does three things: Provides efficient and effective c onnectivity : how easily can suppliers, internal resources and buyers  create, add, distribute and consume value. The Magnet creates pull that attracts participants to the platform with a kind of social gravity.
  • CREATIVE RAMBLINGS  |  SUNDAY, JUNE 24, 2012
    [Social Media] 5 great articles you may have missed (June 18-24, 2012)
    by Seth Godin (Seth’s Blog) Social Media Is About Social Science, Not Technology – An interview with Brian Solis (eMarketer) 7 Reasons Why I Can’t Do “Free” by Sharon Hayes (SharonHayes.com) 40+ Tips on How to Become a Social [.]. Here is a roundup of my five favorite articles for June 18-24, 2012. Where does trust come from? Great Resources Brian Solis content curation Seth Godin Sharon Hayes
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