WAXING UNLYRICAL | FRIDAY, AUGUST 27, 2010
[Social Media] The MetricsMan Comes To #measurePR
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI. Ah, ROI. Whaaa? “Who’s the Child Catcher? Consider yourself enlightened. Maybe less than 10%. Ready?
ENGAGING BRAND | MONDAY, JANUARY 21, 2013
[Social Media] How Local Can Be Even More Powerful that Global
With search tools in all of the social networking sites , with target markets easily available when advertising on the internet.don't forget that this global tool called the Internet.is Why Social Media Works for Small Business. The Age of Mass Social Production. How Social Marketing is Making the Invisible, Visible. Marketing Strategy the global economy globalisation search tools social networking sites internet tools small businessThis is all true but I think it tricks us into thinking too globally. also a powerful local search engine.
KIKOLANI | FRIDAY, OCTOBER 21, 2011
[Social Media] Fetching Friday – Resources Mashup & Baby Monkey
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Optimizing 3 Types of Content on YouTube, Flickr, SlideShare – The following are three different types of media you can optimize on other networks with strong domain authority. Social Media / Social Networking. The Reality Of Generating Business Through Social Media – A look at generating business through social media, and actually making money.
KIKOLANI | MONDAY, SEPTEMBER 5, 2011
[Social Media] Writing Around the Web – Twitter Tools, Measuring Blog Growth, and Affiliate Marketing Organization
Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! It goes beyond just about creating a blog or social media account. So whether your online marketing consists of social media, search optimization, PPC, or other tactics, here are some simple steps to take to measure your strategies for the best results. Social Media. 10 Twitter Tools Used by Social Media Experts – Take a look at what the social media and industry experts are using!
WEB METRICS GURU | SUNDAY, NOVEMBER 20, 2011
[Social Media] Web Journal – November 12th – 20th, 2011
Infographics: There’s a cool infographic on Social Media Monitoring tools I found today while using Zite that shows 2/3 of users would switch platforms if they found something better (but we don’t know the sample size and the infographic is skewed towards twitter). found another infographic on Workplace Stress on Dr. Ward’s blog, worth [.]. web journal
STEPHEN P SMITH | MONDAY, AUGUST 6, 2012
[Social Media] Community Involvement, an Invitation
Social Media Network. We have been running the new publishing model for just over seven months now and it is both more successful and less than I had hoped. The Premium Content Weekly Letter is doing pretty well, with good interaction from the subscribers with regard to content and Q & A. The Monthly Letter had a few subscribers, but they were too busy for the long-form format and back-and-forth required for the micro-coaching. So the Monthly Letter has been discontinued. Please consider getting involved with one or both groups. Volume Two comes out later this month.
STEPHEN P SMITH | THURSDAY, APRIL 5, 2012
[Social Media] More from J.A. Konrath on the Future of Publishing
The Weekly Letter covers topics such as: How you can use Social Media today to get more business. Read the whole thing: What, Me Debate? I’d love to debate John Sargent, Megan Tingley, Jamie Raab, or even Scott Turow–folks who have said such jaw-droppingly stupid things that my gallbladder squirts bile when I read them. The publishing industry employs thousands of people who are invested in its success. It has spawned several periodicals, newsletters, and websites dedicated to reporting industry happenings. But that won’t ever happen.
SPIN SUCKS | TUESDAY, FEBRUARY 21, 2012
[Social Media] The Three Elements of Storytelling
Social media is actually making us more literate. Our new media gives us opportunities to expand our storytelling skills much like they did for those who created the basis of nearly everything we know. Erik Hare consults with (very) small business in social media and other ways to tell their story in Saint Paul, Minnesota. He has years of experience writing and editing novels. Today’s guest post is written by Erik Hare. The black and white TV images flickered inside the homes of viewers. Storytelling has long been an important marketing tool.
MARKETING VOICES | SUNDAY, JULY 27, 2014
[Social Media] JJ&P Wins 2014 Award – Best Communications Firm
Professional perspective: Social media is 21st century marketing Many firms and GPs don’t see the potential of social. JJ&P Wins 2014 Award again from M&A international. Best Communications Firm – Venture Capital and Private Equity Industries – North America. Related posts: Menlo Ventures Names Sales Expert Jim Dawson As Venture Partner Jul 2, 2014 source: WSJ Menlo Ventures named Jim Dawson, Cybersecurity is hot, but a bubble it’s not January 19, 2014 source: VentureBeat by Bob Ackerman, Allegis Capital. homepage
GREG VERDINO | SUNDAY, MAY 9, 2010
[Social Media] microMARKETING live at Brand ManageCamp 2010
Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Powerful job opportunities | Main | microMARKETING through the eyes of an indexer » microMARKETING live at Brand ManageCamp 2010 I speak at a lot of events, but few stand out for me like Brand ManageCamp. This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer.
SPIN SUCKS | MONDAY, JANUARY 26, 2015
[Social Media] Newsjacking: The Good, the Bad, and the Superbowl
What could the deaths of innocent people or the downing of an aircraft REALLY teach you about PR/marketing/social media? Related Stories Influencer Relations: Tips to Extend Your Current Campaigns Use Media Relations to Get on the First Page of Google Eight PR Sins Every PR Pro Should Avoid. Communication Media Relations #deflategate best buy memes New England Patriots newsjacking Seattle Seahawks serial Superbowl Twitter Twitter fails By Lindsay Bell I hate newsjacking. Like, viscerally hate it. Thankfully, that didn’t happen—not that I’m aware of, anyway. NOTHING.
DREW'S MARKETING MINUTE | MONDAY, AUGUST 25, 2014
[Social Media] 5 ways to market if you don’t have a lot of money
know…I didn’t even mention social media or direct mail or cold calling. No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money? Well, the short answer to that is you’d better find some resources for marketing or you are in a lot of trouble. But, that doesn’t mean they all have to cost an arm and a leg. In the meantime, while you’re scraping together the money to spend on marketing — try this budget friendly tactics.
KIKOLANI | THURSDAY, OCTOBER 11, 2012
[Social Media] 5 Ways to Check Your Online Reputation
For forum posts and other word of mouth press, use your company name and append it with words like “forum,” “blog,” “Facebook,” or “Twitter” to catch major social media sites, blogs, and forums. Ways Businesses Should Use Social Media. This is a guest post by Peter Nevins. You have traffic, but no leads. What could be the problem? Maybe your online reputation is killing you. From bad reviews to malicious forum posts to negative word of mouth, your reputation precedes you for good or for ill. Then you have to fix it.
SOCIALFISH | WEDNESDAY, MAY 9, 2012
[Social Media] Seven Ways To Use Photos To Amplify Engagement On Your Facebook Page
The reason why Facebook paid a billion dollars for Instagram is the same reason why Pinterest is one of the fastest growing social media sites in history. It’s also the reason why Facebook redesigned Pages to the new Timeline layout: People Love Pictures. Over 300 million photos are uploaded to Facebook every single day! Facebook users love liking, commenting on, and sharing photos more than any other type of content on Facebook. So posting photos automatically gives you an advantage in the Edgerank game. Post Big Photos. Use Reddit. Inject Virality. Inject Fun.
KIKOLANI | FRIDAY, MARCH 6, 2015
[Social Media] Fetching Friday – 23 Posts on Marketing & Productivity
Four Ways to Increase Social Shares for your Website Content by Greg Miller. Social Media Marketing. Tools to Boost Your Social Media Productivity by Pratik Dholakiya. Google+ as We Knew It Is Dead, But Google Is Still a Social Network by David Pierce. 12 Social Media Marketing Strategies to Increase Your Online Sales by Mark Hayes. How To Integrate Social and CRM Data to Improve Your Twitter and Facebook Ads by Nathan Mendenhall. Tools to Boost Your Social Media Productivity by Pratik Dholakiya. Content Marketing.
ALMOST SAVVY | TUESDAY, OCTOBER 6, 2009
[Social Media] The Art of Saying Thank-You on Facebook | Almost Savvy
Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search The Art of Saying Thank-You on Facebook Posted by Irene Koehler in Facebook on October 6, 2009 | 4 responses You’re on Facebook, right? If you are looking for a social media guru, youve come to the wrong place.
CONVINCE & CONVERT | SUNDAY, JULY 21, 2013
[Social Media] 25 Secrets – How I Wrote and Marketed a New York Times Best Selling Business Book
Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. 25 Secrets – How I Wrote and Marketed a New York Times Best Selling Business Book is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. One of the key theses of my new book Youtility: Why Smart Marketing is About Help not Hype is “radical transparency.” Why are you holding back? No Secrets.
SPIN SUCKS | TUESDAY, OCTOBER 2, 2012
[Social Media] What the Changing World of PR Means to Today’s Organizations
Last week was an interesting week in the high-tech, social media, Internet geek world. And rage on the social networks helped get the NFL referees back to work. No more media impressions and advertising equivalencies. First, Twitter is trying to figure out how to clean up its act, have a consistent brand, and make money, so it’s shutting out third-party app developers. Then, Justin Timberlake announced a new MySpace , taking advantage of the hits Facebook has had on Wall Street. Never before have we had so little control…and so much control. PR Today.
IMAGINE YOUR REALITY | MONDAY, JUNE 7, 2010
[Social Media] Are you making meaningful connections?
Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Are you making meaningful connections? The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? One of those changes has involved asking myself who I’m meaningfully connected with. What do you think?
IMAGINE YOUR REALITY | THURSDAY, JUNE 10, 2010
[Social Media] Customer Service is an attitude
Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Customer Service is an attitude Posted June 10th, 2010 by admin and filed in Business reputation , customer service Tags: Attitude , Business reputation , customer service , customers , Taylor Ellwood View Comments Yesterday my mom called Avis in a panic. She’s visiting me right now from the East coast, and as such she’s feeling the jet lag. When she called the 1800 number she was greeted by an attitude of rudeness.
IMAGINE YOUR REALITY | WEDNESDAY, JUNE 23, 2010
[Social Media] Reach out to your local community
The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? What I’ve found is that chambers are an excellent resource for local businesses, both in terms of advocacy for businesses and for the networking opportunities they provide. and how you can actually help out with that work. For small businesses, the local community is the lifeblood of the businesses.
IMAGINE YOUR REALITY | SATURDAY, JUNE 26, 2010
[Social Media] Ramp up your internet marketing
Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Ramp up your internet marketing Posted June 26th, 2010 by admin and filed in business , networking Tags: affiliate marketing , Chris Brogan , internet marketing , Taylor Ellwood , Third tribe marketing View Comments Occasionally I mention Third Tribe. It costs $97 a month, but the payoff is you get access to a lot of great information about internet marketing that you can apply to your business efforts. Sign up today. Imagine Your Reality.
IMAGINE YOUR REALITY | MONDAY, SEPTEMBER 13, 2010
[Social Media] Cleaning out your inbox of spam
Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Cleaning out your inbox of spam Posted September 13th, 2010 by admin and filed in business Tags: email , Spam , Taylor Ellwood View Comments I’ve lately been on a cleaning kick with my email inbox. I get a lot of newsletters and other materials that I end up deleting. So I decided I’d clean out my inbox, by unsubscribing myself from the various newsletters. Unsubscribe and then delete. Thank you. Thanks. Imagine Your Reality.
IMAGINE YOUR REALITY | TUESDAY, OCTOBER 5, 2010
[Social Media] Why I enjoy learning outside my discipline
Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Why I enjoy learning outside my discipline Posted October 5th, 2010 by admin and filed in business Tags: business development , home remodeling , Taylor Ellwood View Comments I’m reading a book on home remodeling right now. I’m reading it to review it and to interview the author on my radio show, but I’m also reading it as an opportunity to learn more about something I’ve never done. What has it taught you?
FEVER BEE | WEDNESDAY, MAY 27, 2015
[Social Media] Do You Remember Mashable?
I remember Mashable as the best site for social media and online community professionals. If you wanted the latest news about social media, you went to Mashable. At some point, their scope began to creep beyond social media. It had a thriving community, great content, and a clear mission. Their articles became increasingly celebrity-focused and content became ever more list/how-to/'unbelievable' focused. Judging by today's posts, most of us can agree it's become largely irrelevant to any imaginable target audience.
SPIN SUCKS | TUESDAY, FEBRUARY 17, 2015
[Social Media] A Content Strategy Fit for an Oscar
For an example of blockbuster content, check out Mack Collier ’s post on the cost of social media consulting. Not only did the content not match up to the headline, but the headline alone caused the publication and the author endless social media headaches, because many people don’t read past headlines before forming an opinion. No one can put out a blockbuster hit every time, but make sure your content plan includes a variety of topics, media formats, and styles, to keep your overall strategy effective in spite of the occasional stinker. By Kerry Gorgone.
ENGAGE | MONDAY, MARCH 28, 2011
[Social Media] 5 Custom Content Stats for Marketers to Drool Over
image: valeehill ] Related articles Survey: Custom Content Increases in Familiarity and Receptivity Among CMOs (foliomag.com) [New Research] Custom Content Marketing Surges with CMO’s; Consumers (blog.junta42.com) What CMOs Think About When They Think About Custom Content (blog.customcontentcouncil.com) If you liked this, try: Why Content Matters 101 Online Video Stats to Make Your Eyes Glaze Over 101 Social Media Stats. Measurement and Analysis Content Management Content Marketing Media Statistics Site Management StatsLong live the king.
CONVERSTATIONS | FRIDAY, OCTOBER 24, 2014
[Social Media] Tips for Mobile Marketing: How to Bring Customers Into Your Store
Apps like Groupon , Living Social, FourSquare, ShopKick and ThinkNear enable retailers to offer special deals and limited offers to shoppers in the nearby vicinity. Take Advantage of Social Media Marketing The Pew Research Internet Project reports that 60 percent of smartphone owners use them to access the Internet; 49 percent use them to get directions, recommendations and location-based information and 52 percent use them to check their email. Furthermore, it shows that 40 percent of all cell phone users access social networking sites on their phones.
DIVA MARKETING BLOG | WEDNESDAY, MARCH 18, 2015
[Social Media] The Four Ts of Content Consistency
Tonality is the voice you’ll use through out the web from your website and to social media channels For example, if you’re managing a rap group the tonality will be different than if you’re selling financial products to corporate accounts. For a food media company it may be Twitter that best drives audience for you. Note: For Food Businesses including chefs, cookbook authors, FoodTV media companies & contestants, foodpreneurs check out Diva Foodies where we''re serving up social to the food industry plus offering delicious content Time is well … time!
WAXING UNLYRICAL | FRIDAY, AUGUST 7, 2015
[Social Media] Smarter Ways to Measure Authoritative Content
And, therefore, why it’s so important for you to consider a multi-faceted PR strategy that is not solely or significantly based on media relations. First, I’m going to do the possibly douchey thing of quoting myself, primarily to provide context for this post (I don’t want to assume you read last week’s post): The reason social advertising is becoming so successful is that people are consuming and sharing content, significantly via mobile devices, and significantly via social networks, now more than ever before. Image: Thinkstock.
SIMON MAINWARING | FRIDAY, JULY 5, 2013
[Social Media] Speaker Shout Out: Coca-Cola, UN Foundation, and charity: water at the 2013 We First Seminar
Early-bird registration for the 2013 We First Social Branding Seminar ends today and we promise that our second annual Seminar will be unlike any other conference you’ve attended. The 2013 Seminar is designed to help business leaders tell the story of the good work they’re doing in ways that build their company’s reputation, bottom line, and social impact. We’re His team won two consecutive honors by PRNews as “Public Affairs Team of the Year” in 2012 and 2013, and he blogs at GlobalExtrovert.com about fatherhood, public relations and social media.
THE RELATIONSHIP ECONOMY | WEDNESDAY, JUNE 9, 2010
[Social Media] Onerous Processes Aren’t Social!
While people and organizations use “all things social much of what they end up doing is onerous. Onerous processes and “social are in contrast with people’s intent. Oppressive Social Behavior. Social oppression represents various types of social dysfunction, whereby an organization designs processes which are barriers against people: employees, suppliers, customers and entire markets intent to engage. Are Your Processes Onerous, Oppressive and Anti-Social? Series Navigation «Is Radio Behind Social Media? Get it?
WAXING UNLYRICAL | TUESDAY, JUNE 19, 2012
[Social Media] The Intern and the Executive Coach, Part I: Clueless
It looked legit – in fact, it has a decent social media presence – and I called it. Career Public Relations Shonali Burke bad pitch building media lists intern mistakes pay it forward public relations lessonsThis is a true story. received this email about a month ago. If you could please e-mail me back with their name and contact information that would be greatly appreciated. look forward to hearing from you soon! It didn’t. … make me roll my eyes because what I write about has nothing to do with the “garment and accessories” industry.
WRITTENT BLOG | THURSDAY, JUNE 27, 2013
[Social Media] 7 Ways to Infuse Your Company Website with Brand Personality
Feel free to spruce up your website content with a fun layout, author bios, and some seriously sassy social media widgets. As long as website visitors can easily navigate your content, connect with you on social media, or become a subscriber , there are few rules about just how many ways you can customize your blog page. 2. Your Social Follow Buttons. As long as the network is clearly recognizable, the sky and your creativity are the only limits to how much brand personality you can express in your “follow us” widget: Image Credit: Yammy Social.
SOCIALFISH | THURSDAY, SEPTEMBER 16, 2010
[Social Media] Prezi just got even cooler.
60 Tips for marketing your social media. 30 Social Tools in 30 Minutes. Have you tried Prezi yet? Check out some of ours: Three is the Magic Number. Listening Effectively. Truth and Authenticity in the Digital Age. Prezi has just announced that you can now have up to ten people working on a Prezi at the same time, as well as one person in the group presenting to the others. Here’s how (video embedded below). I can’t wait to test this out. Die, Powerpoint, die!
THE RELATIONSHIP ECONOMY | MONDAY, FEBRUARY 14, 2011
[Social Media] What Isn’t Trivial and Inconsequential?
Most of what we see and hear in the social media clouds of dust are merely an extension of past thinking rather than pathways to re-engineering how and what we think about. Umair Haque ,Director of the Havas Media Lab and author of The New Capitalist Manifesto: Building a Disruptively Better Business writes : I’d suggest that the economic historians of the 23rd century are going to look back on the economies, markets, and organizations of the 20th the way we look back on the debtors’ prisons, indentured servitude, and mercantile colonialism of the 18th.
SOCIALFISH | SUNDAY, MAY 11, 2014
[Social Media] The New Competition: For-Profit Communities with Deep Pockets
——— While catching up on my reading last week, I spotted this opening sentence in a Pando Daily article : “In the fourth part of our totally unofficial, accidental series on how vertical professional social networks are changing the way industries work, we bring you…healthcare.”. These online communities started as social networks, but have morphed into platforms that not only offer networking, education and information, but also indispensable tools that help their members do their jobs more easily and effectively than ever before. Message received.
SPIN SUCKS | MONDAY, MAY 7, 2012
[Social Media] Cómo se dice… “Strategic Communications”?
Yes, this may mean socializing with the enemy. Her former incarnation as a social media gun-for-hire working with both small businesses and Fortune 100 clients. She blogs occasionally at The Social Joint , tweets incessantly as @LucretiaPruitt and often speaks to real, live people on social media integration and strategy and blogger outreach. Today’s guest post is written by Lucretia Pruitt. . I was recently asked what I considered to be my strongest business skill. It was just one of those side conversations. In hindsight? How about CPM s?
TWIST IMAGE | THURSDAY, NOVEMBER 22, 2012
[Social Media] 9 TED Talks That Will Stretch Your Business Mind
It's easy to look online and find every social media pundit blogging or tweeting about community management and building a strong brand evangelist platform, but many get it wrong. If you think that the Internet and social media are some of the best things to happen to business, please take a moment of pause and watch what Sherry Turkle has to say about it. 9. social media. It doesn't take long to find inspiration. It takes forever to figure out how to do something meaningful with it. Sir Ken Robinson says schools kill creativity. Their choice. It isn't.
SPRING CREEK | FRIDAY, SEPTEMBER 21, 2012
[Social Media] Industry News Roundup
. These industry news clips were selected by Spring Creek from the social news aggregating service SmartBrief on Social Media.
GEOFF LIVINGSTON | MONDAY, JULY 23, 2012
[Social Media] Influence: The Importance of Consistency
Applied to social media and blogging in particular, I think frequency is important, but what’s more important is not just the amount of posts, but the consistent delivery of that content. The only alternate topic is social media, but for my own purposes, I would prefer to focus on the four prior topic areas; the first three for business, the fourth to allow people inside and get to know me (good and bad). If I go social, it’s important to tie it back to one of those. Image by jot777stan. as key determinants of influence. Go Klout. Cialdini, PH.D.
SOCIALFISH | TUESDAY, OCTOBER 23, 2012
[Social Media] How to Design Your Content Strategy
As associations and NFPs move to embrace social media, they frequently find themselves in a situation where rather than be searching for content, they can be inundated in content. Set up listening posts using tools like Google Reader or social media management dashboards like Hootsuite or Jugnoo, then share the best and most appropriate content from people you trust and respect. Content Strategy Featured Social LearningHere’s our follow-up post from Bob Le Drew, responding to questions that arose during his Think Tank Webinar on content strategy. By who?
GEOFF LIVINGSTON | MONDAY, OCTOBER 29, 2012
[Social Media] Transmedia Writing
Stories told across multi-platform media environments — or transmedia stories as they are commonly called on the edge — require more complex writing. story unfolds across diverse media with readers/viewers opting in to each layer. At the same time, as writers we want to build an experience that satisfies casual consumers on the first level without requiring them to dig deeper into the media experience. story can’t be linear in nature, rather it needs to allow for a reader/viewer to go in any direction they’d like across any media.
CONVINCE & CONVERT | WEDNESDAY, APRIL 22, 2015
[Social Media] Is Technology Going From Useful to Scary
Sprout Social Shoutout This week’s Sprout Social Shoutout is for my friend, Chuck Hemann. I got to see Chuck briefly in San Diego a week or so ago. Chuck is a brilliant guy, one of the foremost analysts in social media and digital marketing. He has a terrific head for statistics and understanding key performance indicators and really making social media and digital marketing work. You should absolutely be following Chuck Hemann in social media. It’s a new consumer product from Amazon at a price point of $99 (note: now $149).
ENGAGING BRAND | SATURDAY, JUNE 15, 2013
[Social Media] Show 439 - Smart Marketing is about Help not Hype
The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips has a new episode but first. Anna Farmery discusses with Jay Baer - "a hype-free social media and marketing keynote speaker, author, and consultant" about how social marketing is all about Youtility the concept that Smart Marketing is About Help not Hype . The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but first. Stop trying to be amazing and try to be useful with your brand marketing.
TRADESMEN INSIGHTS | WEDNESDAY, JANUARY 9, 2013
[Social Media] From a Marketing Perspective, What Keeps You Up at Night?
One of my biggest challenges is to keep up with our social media activities. Marketing Tips Social Marketing Traditional Marketing marketing challenges marketing nightmares marketing prioritiesI know we’re all faced with many challenges in our daily grind, but if you had to name just one thing that keeps nagging at you from a marketing angle, what would it be? Even though I’ve been doing it now for almost 3 years, it’s labor intensive and I always seem to run out of time even after I’ve delegated some of the activities off to other associates.
SOCIALFISH | TUESDAY, MARCH 27, 2012
[Social Media] The Perils of Pinterest
Ah–the hazards of “doing” social media for work…what’s just fun and games for regular people gets the fun totally sucked out of it when it’s part of your job. Welcome to my love/hate relationship with Pinterest. started using it for fun a few months ago and I was just like any other Pinterest-obsessed female: pinning recipes and house pictures and all kinds of cute stuff. Then I realized ASHA members were using it a ton, and started using it i n a business context … and that was the end of the fun. ” Sigh. Except sometimes not.
MICRO PERSUASION | WEDNESDAY, JUNE 22, 2011
[Social Media] ¶ Cloudy with a Chance of Communications
Their executive management, especially their CEO Phil Libin, and marketing and support teams are all individually visible online in social media and offline at events. The Epsilon and Gawker Media incidents earlier this year are good examples of how a privacy or security gaffe beyond your own control can make your customers, and thus your brand, vulnerable. Have a plan for dealing with the questions that will come in not just from the media, but from consumers directly via your Facebook and Twitter embassies. Sound ominous? It is. Show Skin. They go even further.
SPIN SUCKS | MONDAY, NOVEMBER 24, 2014
[Social Media] Five Things You Need to Know About Planning a Media Event
Plan a Media Event I found that planning a media event is one of my absolute favorite things to do. I’ve done many of them for all different types of clients and occasions, and no two are exactly alike, which makes planning a media event that much more fun! Here are five things you need to know about planning a media event. 1. Do Your Research Organizing a media event on any scale requires knowledge of your client, journalists, and the area where the event is being held. Have Fun The great thing about media events is you have the opportunity to participate.
GAURAVONOMICS | WEDNESDAY, JULY 14, 2010
[Social Media] How to Build a Social Network Based on a Single Feature.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Is Game Mechanics Enough to Create Meaningful Social Games? Why You Should NOT Integrate Game Mechanics Into Your Service » How to Build a Social Network Based on a Single Feature Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! believe that the next generation of global social networks will be built on single features.
MY CREATIVE TEAM THINKING | TUESDAY, JULY 9, 2013
[Social Media] LinkedIn For B2B – A THINKing Series
January 12, 2011 on 9:30 am | In LinkedIn, My Creative Team, Networking, Social Media | Editor's Note: This is the first in a series about how to use LinkedIn for B2B purposes. LinkedIn For B2B - A THINKing Series. Listly by Harry W. Hoover. LinkedIn For B2B - A THINKing Series. This series of posts discusses all the ways you can utilize LinkedIn for B2B. Views. crowd rank. curated. alpha. newest. queue. Are You LinkedIn? We are preparing this for the Bank of Commerce's School of Commerce. 0. 0. 0. LinkedIn - Advertising. million C-level executives; 1.3 Hoover. Zemanta.
SHERRILYNNE STARKIE | SATURDAY, JUNE 22, 2013
[Social Media] Big data: seeing the forest and the trees
Successful social media marketing to moms. You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”. English: CBC Radio personality Nora Young at the Northern Voice 2009 conference in Vancouver, B.C., Canada (Photo credit: Wikipedia). Harvard calls big data the sexiest job of the 21 st Century. And it can be used for good.
GEOFF LIVINGSTON | WEDNESDAY, OCTOBER 2, 2013
[Social Media] Can We Handle Technology Responsibly?
The Social Media Example. Social media provides another example. Though we have seen great societal good happen through conversational media, we have also witnessed a marked drop in civility, polarization of views, and the rise of a Grumpy Cat culture where pet pics rule supreme. Social has just provided a very public mirror of where we are as a species. believe that when the ugly side of social gets to be too much, society as a whole will evolve. Social norms will change, and what is commonly accepted will change for the better.
MINDJUMPERS | TUESDAY, OCTOBER 12, 2010
[Social Media] Twitter: Real-Time Analytics And How It Can Help Your Business
Tweet Being a company present on social networks – such as Twitter or Facebook – the given platform gets an even more important role in the business, when it is possible to analyse the company’s marketing effort. Listings: How Marketers Use Social Media to Grow Their Business. Social Media Marketing Goals & Tools. Therefore, it is of great value that programmers can use the Twitter API. Twitter API. The way a programme or application interferes or communicates with Twitter is through an Application Programming Interface (API).
ARI HERZOG | MONDAY, JULY 2, 2012
[Social Media] Your Favorite Networking Site Is
What is the benefit of these business or social networking sites? Ari Herzog is currently seeking a full time position in social media. MediaBeyond Twitter, Facebook, and LinkedIn, what is your favorite networking site? Inclusive of YouTube, Orkut, Bebo, Yammer, Plurk, Plaxo, Digg, Reddit, StumbleUpon, Quora, Google+, MySpace, Pinterest, Foursquare, Instagram, Vimeo, SlideShare, Tumblr, Klout, Spotify, and Mixx, what do you like the most beyond the big three? What is not listed here that you would single out for other readers to know? Connect on LinkedIn today.
DIVA MARKETING BLOG | TUESDAY, MARCH 20, 2012
[Social Media] Personal Branding Within The Corporate Workplace
However, social media and social networks have added an interesting dimension. . Employee personal branding is a aspect of social business that I believe will become increasingly critical as employees take for granted using social networks, like LinkedIn, to cultivate relationship building opportunities. Do you remember Tom Peters’ innovative Fast Company article The Brand Called You ? Back in the ‘90’s Peters presented an innovative concept that employees could position themselves, within their organizations, as though they were a brand. What if. What if.
SOCIALFISH | MONDAY, JANUARY 12, 2015
[Social Media] 2015: The Year of Brand Publishing
By utilizing brand publishing, the DriveTime blog and social media pages have evolved into an incredible resource for car enthusiasts and timely lifestyle readers. Have you ever thought of your small brand as a publisher? Chances are, you don’t stray much farther than your specialization, but 2015 is the year certain to change all of that. More than ever, it is essential that brands become their own advocates by becoming informed resources via brand publishing in order to stand out. Need some inspiration? Here are four brands that dominate brand publishing: GoPro. DriveTime.
COLLECTIVE THOUGHTS | FRIDAY, NOVEMBER 16, 2007
[Social Media] Stop Steampunk SEO, Start Being Friendly to Your Peers
In web 2.0 we also speak of the social web. The social web is not a web of spiders anymore, it’s a web of humans. Webmasters, bloggers, social media users, readers, people who seemingly do not contribute anything but click. While you were determining the ideal keyword density others were socializing with their peers. Tags: Social Media competition friendly Google keyword stuffing link exchange meta tag optimization pagerank peers search engine submission seo start steampunk stop Steampunk laptop by Datamancer.net. Are you one of them?
TWIST IMAGE | WEDNESDAY, APRIL 6, 2011
[Social Media] The Other Side Of Comments And Community
What can someone new to the Social Media world do to find and attract readers while building their own community? Her answer was: "I always say social media, and building a community in general, is all about stroking other people's egos and scratching their backs. What are you trying to accomplish with your Blog and other Social Media efforts? Beyond that, what if you're not a social creature by nature, but just want to share how you think? social creature. social media. social media strategy. blogger.
SCOTT GOULD | TUESDAY, MARCH 23, 2010
[Social Media] What Nestlé Should Do, In 4 Steps
Because whether or not Nestlé do or don’t use that oil, people now only perceive that 1] they do use the oil, and also that 2] Nestlé are covering up, doing Social Media badly, and only care about profits. Direct reach is what broadcast media is all about – the number of eyeballs they can get their message directly in front of. The Change: Fully Embrace Social Authenticity. That’s the nature of Social Media. But Nestlé will not able to get away with it a second time , because Social Media will have grown. hard job. 2.
GAURAVONOMICS | FRIDAY, JULY 16, 2010
[Social Media] Master List of Social Gaming and Game Mechanics Platforms.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Why You Should NOT Integrate Game Mechanics Into Your Service Dare Magazine Story on Whether Social Media Marketing Can Directly Impact Revenues » Master List of Social Gaming and Game Mechanics Platforms Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What do you think? Which of these players will emerge as leaders?
CONVINCE & CONVERT | WEDNESDAY, FEBRUARY 4, 2015
[Social Media] Little Things Make a Big Customer Experience Difference
When I shot this episode of Jay Today (my thrice-weekly, three-minute video show on business, life, and social media) I was in beautiful Puerto Vallarta, Mexico on the annual Convince & Convert Team Strategic Planning Session. Each Sprout Social Shoutout. Today’s Sprout Social Shoutout is for my pal Lisa Loeffler. She’s also a terrific follow in social media and runs our new Twitter account @Convince. This video is f rom Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life.
WRITTENT BLOG | THURSDAY, JUNE 20, 2013
[Social Media] How to Triple Your Audience and Lead Generation With Content Syndication
While blogs and social media may be replacing print media as primary information highways, the basic concept of syndication is definitely alive and well on the web. Your website could reap the benefits of an instantly expanded audience, without the hard work of expanding your social media reach over time. We’ve highlighted some of the primary pluses and minuses below: Pros: Expanded Audience: Some of the larger syndication websites boast social media followings as large as 100,000 or more. Social Media Today. What is Syndication?
ENGAGE | FRIDAY, FEBRUARY 8, 2013
[Social Media] Fashion and Beauty Publications Strike a Pose with Advertising Sales
InStyle’s Celebrity-focused Social Media Campaigns. Celebrity social media pushes on Twitter, Facebook, Pinterest and Instagram. These campaigns allow readers to access new and fresh celebrity content via social media, which makes the InStyle brand even more relevant and accessible for readers in real time and on the go. Content Strategy Celebrities and Content Content (media) Content Marketing creativity Magazine Magazines and E-zines Marketing and Advertising TacticsCo-written by Megan Manning & Kara Batt. Marketing Is Runway Ready.
KIKOLANI | FRIDAY, APRIL 3, 2015
[Social Media] Fetching Friday – 23 Posts on Marketing and Productivity
Social Media Marketing. Handy Little Guide to Creating Visual Content for Social Media [Infographic] by Lindsay Kolowich. How to Improve Your Email Marketing With Social Media by Kristi Hines. How to Optimize Social Media Images by Dustin Stout. Fetching Friday is back for week fourteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Ways Blogging Changed My Professional Life by Jordan Fried. Search Engine Marketing.
THE RELATIONSHIP ECONOMY | TUESDAY, NOVEMBER 16, 2010
[Social Media] Monetizing Facebook Fan Pages
Fan page practices have become a closet industry with entrepreneurs and social gurus pushing video’s, white papers and services all claiming best practices for managing fan pages through engagement, advertising, promotions and selling “content ads as post. Samir Balwani writes in his article 5 Elements of a Successful Facebook Fan Page : “For many companies a Facebook fan page is an integral part of their social media campaign. More on this the Social Value Network in tomorrow’s post. Crowd Gatherings. Michael Jackson has over 15 million fans.
DIRECT MARKETING OBSERVATIONS | FRIDAY, FEBRUARY 3, 2012
[Social Media] Why Should You Comment On A Blog Post?
Social media has changed the game for journalists, for newspapers, for magazines, for bloggers and readers. I was reading an article today titled, Behind the Wheels: An all-too-real Cinderella story it had 12 comments. The piece was beautifully written and it was interesting to see what those 12 people had to say. Which got me to wondering: How come useless throw away blog posts and articles have tons and tons of comments and the good stuff gets next to nothing? felt like a sucker. So why did I click on it? Salacious content always works. People are suckers for lists.
TWIST IMAGE | SUNDAY, AUGUST 9, 2015
[Social Media] What An Indie Musician Can Teach All Of Us About Digital Marketing (And Following Your Dreams)
More importantly, he's making money in the music business, and he is focused on digital and social media. It's completely counter-intuitive to everything that we're hearing in the media, but Masse is doing it. YouTube, social media, selling music online and his latest, a Patreon connection with his fans. I came across Mike Masse on YouTube. He was doing an acoustic version of Toto's massive hit Africa. didn't believe anybody could do this song justice. I was wrong. That one video led me down the YouTube rabbit hole of all things Mike Masse. audio. blogging.
GREG VERDINO | FRIDAY, MAY 18, 2012
[Social Media] Five For Friday: May 18, 2012
Use social, yes, of course. But use it the way your customers are using it--to be social. Looking past the studies showing that ad people are hyper-active on social media and therefore overestimate how much the average person actually uses it, the author goes on to say this makes them (yes, the advertising staffers themselves) an ideal medium for spreading content and opinions. We’ve talked about creating stories, becoming a more social brand, building content to share and better engaging your audience and customers. Happy Facebook Friday! Sound familiar?
CONVERSTATIONS | MONDAY, SEPTEMBER 6, 2010
[Social Media] 64 Different Kinds of Blog Posts to Keep Your Writing Fresh
Guest Posts - Offer up your real estate to others, either in a guest post format or a team of semi-regular contributors (as Jason Falls recently did at Social Media Explorer ) Holiday - You might want to stay ahead of the curve here, but really any calendar-driven event works here: From Saint Patricks' Day to Super Bowl Sunday, there's always a holiday or reason for celebration. recipe for success in social media might look like 30 minutes of writing, 20 minutes of reading, a dash of tweeting and 2 cups of coffee. are great ways to get your writing juices stirred.
MYRLAND MARKETING | TUESDAY, JULY 20, 2010
[Social Media] WAIT BEFORE YOU MAKE THAT CALL
In my case, he wouldn’t have even needed to look very far to know that my “interest” in marketing, including Social Media, is very high. My tagline with my logo gives a hint: Strategic Social Media. know how busy you are, but it was a great one, so I’ll email the replay link to you in case you’d like to watch it later. I see from your website that your business is marketing consulting, including social media, so I would love to talk to you about how our service might be something to offer your clients….” That’s not important. What do you think?
KOKA SEXTON | THURSDAY, AUGUST 26, 2010
[Social Media] Netflix finally gets iPhone App
Author: Koka Sexton Comments: 0 comments Date: 26 Aug 2010 Categories: Social Media , Technology Tags: apps , Easy Peasy , Flick , iPhone , Netflix Queue , Resume , Tivo Getting pumpkins with the boy. (@ Clayton Valley Pumpkin Farm) [link] Recent comments Koka Sexton dot Com: [.] or Geotracking services are picking up steam and in my post about Foursquare, Gowalla and Yelp I was still sifting Koka Sexton dot Com: [.] How NOT to use your Social Media Marketing Manager! The application was great for seeing what was going to be on and set the Tivo to record it.
SPIN SUCKS | TUESDAY, FEBRUARY 24, 2015
[Social Media] How to Get Creative with Influencer Marketing
Instagram is widely used by influencers and brands as an influential channel in its own right, and with so many changes in the social media landscape, we should see an even larger shift toward this in 2015. The latter , helps you narrow down influencers by keyword, audience size, social following, aesthetic, price range, location, gender and even names of brands they are already talking about. By Lauren Jung According to recent studies, 74 percent of global marketers will use influencer marketing as part of their marketing strategy in the next 12 months.
PUSHING SOCIAL | SATURDAY, SEPTEMBER 22, 2012
[Social Media] Blog Mastery Weekend Assignment #9 – Commenting Mistakes That Make You Look Like a Schmuck
After reviewing over 4,800 comments on Pushing Social, I’ve developed a pretty sensitive ear for bullsh*t artists and attention moochers. On the other end, there are some excellent bloggers who make little mistakes that kill their reputation and test the “host’s” patience. Although I hate sounding like the social media etiquette police, there are several faux pas to watch out for: 1. Extend don’t Echo : Pushing Social commenters rock because they often add a new angle or perspective to my posts. H ow are you using comments to attract readers to your blog? wink}.
CONVERSIONATION | FRIDAY, AUGUST 27, 2010
[Social Media] Customer-centricity is relevance, dialogue and more than a slogan
Customer-centric thinking and working is the main driver in all marketing changes, we are going through, including social media marketing, email marketing, etc. Customer-centricity is not some kind of slogan. It's a necessity for business and is achieved through relevance and dialogue, direct. Click title to read more
BLUE FOCUS MARKETING | MONDAY, MAY 21, 2012
[Social Media] Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards
But as the #Nifty50 moves forward, our goal—our passion—is to add a third component to the #Nifty50 brand, an objective for social good. We are working with a potential corporate sponsor to provide Apple iPads to 50 needy children—the #Nifty50 Kids—somewhere in the U.S. As marketing and social media professionals (which most of you reading this post likely are), we get to spend our days in interesting and intellectually challenging work, in (generally) comfortable surroundings, interacting with bright, innovative people through the latest technology platforms. Nifty50
DANNY BROWN | WEDNESDAY, NOVEMBER 2, 2011
[Social Media] Looking After Business and the Real Profit Makers
Looking After Business and the Real Profit Makers originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. If I asked you the most important part of your business, what would you say? Marketing? Perhaps advertising or sales? Now what if I said they’re all irrelevant? What if I said you don’t need sales to be successful? You’d probably say (fairly sarcastically), “Why not just hand my business over to my competitors while I’m at it?”. you might say. But satisfied?
SMALL BUSINESS MAVERICKS | FRIDAY, MARCH 7, 2014
[Social Media] 5 Things You Should Know About Headlines
Whether you’re talking about blog posts, static web pages, social media content, or something else, your headline has the potential to attract loads of traffic or to send it away to another corner of the Web. well-written headline online is optimized for both search engines and social media. Headlines and title tags are important web page elements. You hope you’ll attract the traffic, but to do that you need to understand some basic things about writing headlines. Here are 5 things you should know about headlines before you start writing them.
SMALL BUSINESS MAVERICKS | TUESDAY, JANUARY 7, 2014
[Social Media] When Is The Best Time To Post?
Presumably, that’s because people are more likely to be playing on social media at those times. In our view, when you post to your blog and to social media depends a great deal on your niche and your audience. If you still live in the old world of newsletter printing, you may have heard that Thursday is the best day to ensure that your newsletter lands in someone’s mailbox. Many marketers, when they converted their print newsletters to digital, stuck with that Thursday rule. According to several studies , there is some validity in that thinking.
SMALL BUSINESS MAVERICKS | WEDNESDAY, JANUARY 2, 2013
[Social Media] Google+, AuthorRank, and Co-citation as Branding Tools
Rand Fishkin makes predictions every year about the direction of search marketing and social media. But it is becoming important for branding purposes, just as most social media is. More and more, branding is becoming the important thing online. It’s not SEO. But I’d say that SEO is now becoming a part of the overall branding efforts of serious online marketers. This year, he continues that tradition. Interestingly, he’s got some predictions for Google+, Google search criteria, and co-citations. agree. Anchor text is diminishing in importance.
SOCIALFISH | TUESDAY, JUNE 30, 2015
[Social Media] The #FutureOfBusiness Is Social: Adapt Or Die
Here’s the reality: Media consumption has changed. Technology and social media. This will force business to become nimble in order to keep up with the consumer, and that is the underlying premise of Social Business. It is surprising how many businesses still “think” they can control the message, despite the countless examples of organizations that have been humbled by this thing called social media. Marketing has traditionally held this responsibility, and the rise of social has kept the customer largely within the hands of this department.
IDACONCPTS | THURSDAY, AUGUST 28, 2014
[Social Media] The App Aided College Student [Infographic]
From Massive Open Online Courses [MOOCs] that make online education more accessible at a lower cost, to online forums and social media channels that provide an unfiltered view of information; the app-aided college student is on the rise. Smartphones are not a fad; it is a reality that they are here to stay. If you’re still not convinced, consider this: 63.2% of Millenials accessed the Internet from mobile devices in 2012. As Millenials use the mobile Web and smartphones more and more, it is not a surprise that advances in technology are revolutionizing the college campus.
PUSHING SOCIAL | MONDAY, JANUARY 23, 2012
[Social Media] How to Be An Expert Even If You Don’t Feel Like One
Last year I had the pleasure of sharing the stage with Shannon Paul , the Social Media Manager for Blue Cross Blue Shield. You are an expert. Without a doubt, I believe that you know more about your chosen topic than 90% of us who only dabble in it. The problem is that you don’t believe it. I can understand why because everyone requires proof that you are an expert. The best proof in many people’s mind is results. If you can point to a consistent and relevant string of successes then you must be an expert. call this “results-based expertise”. Their results may not be typical.
SOCIALFISH | WEDNESDAY, JANUARY 7, 2015
[Social Media] The Stories We Tell Ourselves
We tried out social media marketing, email marketing and web marketing. Why does the business media keep showing us examples of all these small little startups that hit the web with an idea and overnight they are catapulted into fame and fortune? Storytelling is catching on inside of association circles and beyond. Is it the next new fad or is there really something to it? Each tactic brought a tiny bit of growth. tiny bit of growth for a lot of work and still overall penetration is roughly the same as it was a years ago. What is going on? How about that email open rate?
SPIN SUCKS | TUESDAY, MARCH 10, 2015
[Social Media] Fall in Love with Customer Relationships
Customer relationships should be of the utmost importance to you, because in the age of social media and review sites such as Yelp and Angie’s List, the love your customers spread can catapult your brand awareness to new heights. Today’s consumers have shifted their expectations, which are now set by the explosion of touchpoint, social media, and online review sites. There’s a reason that corporate social responsibility is a trending topic, because it matters. By Dana Ilovich. The bottom line is that the key to your customers’ hearts is good customer service.
GEOFF LIVINGSTON | THURSDAY, JULY 22, 2010
[Social Media] How to Host Your Own CitizenGulf Event
Both Gulf Coast Benefit and Social Media Club have decided to sponsor Citizen Effect’s CitizenGulf project. We hope your Social Media Club will join us in time for a national roll-out of host cities on August 1 Dear Friends: Do you want to make a difference for the Gulf region communities affected by the oil spill, but don’t know how? The effort has become a National Day of Action on August 25th, in alignment with the week of the fifth anniversary of Katrina. You can host your own local benefit! Registration will be $10.
SOCIALNOMICS | MONDAY, OCTOBER 18, 2010
[Social Media] Facebook: Live Like Your Mother is Watching
Since the explosion of social media many years ago we have advocated to “live your life as if your mother is watching. This point shouldn’t be lost on companies; they too need to behave as if everything they say and do will become public record, because in today’s social world it will. By Erik Qualman. Justin Smith and others early last year confirmed this was a good idea by statistically indicating the fastest growing segment on Facebook was comprised of females over 55-years-old. It is funny, because of the underlying truth.
WRITTENT BLOG | WEDNESDAY, JULY 23, 2014
[Social Media] 9 Pillars for a Killer Content Marketing Strategy
80% of American Internet users interact with blogs and social media. Your content marketing strategy should be just one layer of your overall marketing campaign, which can include anything from television commercials to ads on social media. If you are focused on a younger crowd, social media may be best. Promoting your content on social sites like Twitter can make it go viral. Image source. Would you like to generate more leads, sales, and business? Want to improve conversions and effectively establish your brand? Two words: content marketing.
TWIST IMAGE | SUNDAY, FEBRUARY 26, 2012
[Social Media] The Marketing Agency Blueprint
media hacks. online social network. social media 101. social media marketing. Episode #294 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. What does it take to create and nurture a modern marketing agency in this day and age? The answer is not as obvious as it used to be. Paul Roetzer grapples with this - each and every day - as he builds his own marketing agency, PR 20/20 , by trying to use a very different model. Enjoy the conversation. advertising. blogging. cast of dads. cc chapman. chris brogan.
CITIZEN MARKETER 2.1 | THURSDAY, FEBRUARY 26, 2009
[Social Media] Experts in the Industry: Len Devanna (31 of 45)
However, between Twitter and our mutual friend, Adam Cohen , I feel like I've gotten to know more about Len and the great work he's doing to bring "social" to a little old company called EMC. help drive online evolution at EMC Corporation, and am good at it because I am truly, truly passionate about the topic. How did you get into the world of online community, social media or social marketing? The emergence of social is simply the latest step in the evolution. It all started with the big bang. Wait – probably going too far back. Make the most of it.
SOSHABLE | SUNDAY, JANUARY 12, 2014
[Social Media] 6 Personal Profile Picture Types to Help You Represent Your Business
Thanks to social media, the leaders of companies are often much more exposed than ever before. Not everybody uses social media regularly, especially business leaders who are too busy, too out of touch, or both. Those who are active on social media while running a company need to be sure their profile picture portrays the proper image. Originally, I was going to continue this post as if it were really important, but thought the satire might be lost for being too subtle. The Pompous Speaker. This is serious business, after all. The Casual Unplanned Shot.
ADAM SHERK | THURSDAY, JANUARY 28, 2010
[Social Media] 10 Quotes on the Apple iPad and the Business of News
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 10 Quotes on the Apple iPad and the Business of News by Adam Sherk on January 28, 2010 Now that the first wave in the Apple iPad crazy-a-thon has past, I thought I’d do a quick round-up of what people are saying about the iPad from the perspective of the news media. Apple has proven over and over that when it comes to media, part of having a simple interface with consumers is having a simple price plan. No. - Mathew Ingrim , Will the iTablet help the media? Save the media?
GEOFF LIVINGSTON | TUESDAY, NOVEMBER 6, 2012
[Social Media] Live and Die with Headlines
In a world driven by social network and search engine marketing, you live and die by headlines. Today’s social media blogosphere discussion revolves around content marketing , but little is said about the actual headlines. Image by deathtiny41. Too bad. Writing great headlines matters more than ever. Attention spans have shrunk, and if you can’t interest someone right off the bat with a great, witty headline then you won’t get read. It’s as simple as that. Here are some basic tips to write great headlines: 1) Active versus Passive. Image by candy.crack.
KIKOLANI | FRIDAY, SEPTEMBER 13, 2013
[Social Media] Fetching Friday the 13th – 25 Marketing Links
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Have you signed up to learn about the art of promoting a single piece of content for an increase in traffic, engagement, and social shares ? Find Which Social Media Links Perform Best in Google Analytics with UTM Parameters – In this post, we’re going to discuss how and where to use UTM parameters to measure what’s really effective in your social media marketing strategy. My Latest Posts.
DANNY BROWN | THURSDAY, OCTOBER 9, 2014
[Social Media] You Are Not a Man. You Are a Child Rapist.
originally appeared on Danny Brown - there's more to life than social media - all rights reserved. Even if you’re not a parent, the following paragraph must surely make you stop in your tracks and feel disgust. An eight year old child bride died in Yemen on her wedding night after suffering internal injuries due to sexual trauma. Human rights organizations are calling for the arrest of her husband who was five times her age. How words like “eight year old child bride” can exist in the same sentence is mind-blowing. 50 million. Take the plight of little Reem, from Sanaa.
SPIN SUCKS | MONDAY, JULY 13, 2015
[Social Media] Four Content Marketing Lessons from Anthony Bourdain
Just look at our own Gini Dietrich. I don’t think she offends too many, with the exception of professional speakers, social media nerds, or professionals who can’t not wear jeans. By Craig McBreen. What can a middle-aged chef turned author, turned TV host, teach businesses about online marketing? A lot. wrote a similar post eons ago, but wanted to revisit this topic. Because I love Anthony Bourdain’s swag, find creative inspiration in his work, and guess what? For those who don’t know, he’s a guy with a unique world view that’s hard to describe.
SOCIALFISH | FRIDAY, JULY 1, 2011
[Social Media] How could your organization use Instagram?
As with any social media site, it’s crucial to focus on where your members are. But we also talk a lot about how important social objects are – things that people can share and talk about and collaborate around online – and photos make amazing social objects. The photo-sharing app Instagram hit 5 million users this month, sharing 100 million photos. Maybe. Maybe not. But I’m spotting some very interesting business uses for it. Does the work that your organization does lend itself to photos? How could you use Instagram?
THE RELATIONSHIP ECONOMY | MONDAY, FEBRUARY 7, 2011
[Social Media] Are Intellectuals Social?
The term “social is used in many different senses and regarded as a fuzzy concept, referring to attitudes, orientations, or behaviors which take the interests, intentions, or needs of other people into account (in contrast to anti-social behaviour). The highest performing individuals possess both an intellectual and social capacity. Keeping Balance Between Intellectual vs. Social Capabilities. His perspectives on the future and how all things social play into a new economy are tough for many people to comprehend. His thoughts are deep and insightful.
MOBILEGROOVE | MONDAY, JUNE 20, 2011
[Social Media] Watch Out & Listen In! Connected Consumers Can Damage Your Brand
The intersection of mobile and social changes all the rules. Fast forward, and mobile social media doesn’t just let us talk about us. Interestingly, we are particularly vocal when we are in shopping mode, using our mobile phones as “megaphones to tell friends and followers in our social networks all about our in-store experiences. Some 40 percent of respondents said they have used their mobile phone to communicate with family/friends/social networks about a negative retail experience. How does mobile-social transform commerce?
ENGAGE | THURSDAY, JUNE 30, 2011
[Social Media] The Only 5 Content Marketing Metrics that Matter
Image: chris runoff ] If you liked this, try: 4 Boardroom-Approved Reasons for Content Marketing What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t Social Media Metrics Beyond Feel-Good Moments. Measurement and Analysis Content (media) Content Marketing Content Marketing Metrics Measurement productivity resource management“W hat gets measured gets done.” This adage steers every hand writing a to-do list in every profession. But what if what we’re being measured on is unclear, misguided, or just plain worthless? Great.