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  • TWIST IMAGE  |  MONDAY, MARCH 30, 2015
    [Social Media] Periscope Up
    It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. Whoever wins, make no mistake about: live streaming video via Twitter (and social media) is "what''s next.". digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). morning show. The segment is called, CTRL ALT Delete with Mitch Joel. Unlike Meerkat, Periscope can save streams so that you can replay them later. chom fm.
  • TWIST IMAGE  |  SUNDAY, MAY 29, 2011
    [Social Media] How To Get The Salary You Deserve
    media hacks. online social network. social media 101. social media marketing. Episode #255 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Saul Colt (also known as the smartest man in the world ) e-introduced me to Jim Hopkinson a few years back (in fact, it was just prior to the launch of my business book, Six Pixels of Separation ). Hopkinson is one of the marketing people for Wired Magazine and has a Podcast called, The Hopkinson Report. Enjoy the conversation. bite size edits. blogging. book oven.
    [Social Media] The Social CRM and Enterprise 2.0 Experience Continuum
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER The Social CRM and Enterprise 2.0 Experience Continuum View Comments February 4th, 2010 I’m a big fan of the work that Esteban Kolsky has been doing with Social CRM and he recently stated that he is going to be branching over towards the Enterprise 2.0 Social CRM and Enterprise 2.0 Dion Hinchliffe recently wrote an article stating that Social CRM is Ground Zero for Enterprise 2.0 Social CRM, and Social Media strategies.
    [Social Media] How World of Warcraft is like Life
    Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me How World of Warcraft is like Life December 9, 2009 by Taylor Marek Yes, if you haven’t figured it out by now one of my favorite online games is World of Warcraft. Taylor is a 21 year old New Media Visionary on a Journey to change the World. Take note. :) Filed Under: Blog , General , How To , Social Media , Technology Tagged: Finances , game , Life , mediocrity , success , world of warcraft , WoW Speak Your Mind Tell us what youre thinking.
  • TWIST IMAGE  |  SUNDAY, JULY 10, 2011
    [Social Media] How To Jump Into Marketing
    And yes, he's also an active participant in our Media Hacks Podcast (when we get around to them!). media hacks. online social network. social media 101. social media marketing. Episode #261 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Christopher S. Penn is a deadly weapon. and I mean that in the kindest sense of the saying. Yes, he's a practicing Martial Artist, but he's a more dangerous Marketing weapon. Enjoy the conversation. awaken your superhero. bite size edits. blogging. book oven.
    [Social Media] Memorial Day Weekend Post and Web Journal – 5/20 – 5/25/2012
    Among projects I’m working on now is the UCI Extension Social Media Measurement Course  MGMT X461.71 Marshall Sponder , Founder of WebMetricsGuru INC, Author of Social Media Analytics (2012, McGraw-Hill), Instructor for Social Media at Rutgers University and UCI Irvine. Web Journal:  There were a few industry maps released this week on Social, Mobile and Search Landscapes – they’re all interesting because they’re really crowded (and that’s the tip of the iceberg). that starts in exactly a month (June 25th). 
    [Social Media] Weekly Roundup: Unsung Heroes
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized. Why: Jen is one of the finest people it’s been my privilege to meet through social media. Social media as the new support group? After all, this is the third post in three days to reference that wretched campaign. Aaargh!! feel like an idiot saying that, but it’s true.
    [Social Media] 29.5 Most Suggested Mobile Apps to Small Business Owners
    Prismatic – A great tool for keeping tabs on what’s new and items popularly shared across social networks. Social Media Apps for Small Business. Google+ – Most of these social apps are known, and G-plus has much eye candy and brain benders while you’re waiting on … (train, appointment, hold, etc.). Aside : I don’t often recommend using a mobile app to for extended periods of engagement on social media. We suggest mobile apps based on potential needs, operating systems, and personality types. Great for meetings, too.
    [Social Media] Internet Week NYC Recap and other thoughts – Web Journal
    For example, today I listened to a session How to Make Videos that People Will Watch (fully expecting to learn something that I might pass on to Rutgers students next time I teach Social Media and The Arts (this fall).  BuddyMedia released this infographic showing the abundance of different platforms out there for social – but left off several names that should have been in the list – still, an interesting collection of tools and categories. Dan talked about how to get exposure for a mobile app, and when it makes sense to develop one -. Montreal. web journal
    [Social Media] Marketing Benefits of Running a Social Business
    Whats missing here is the social element to marketing your business online. Running a social business may not be the way you are used to working, but I think it adds a whole new level of engagement and discussion with your audience. January 23, 2010 Donations for Haiti Not only this, there are many Non-Profits NGOs that have gained a lot of help from twitter and the social media networks… January 23, 2010 Laurie Creasy We’re working on this right now. And as a result of all of this, we are in a much better place to satisfy our customer requirements.
    [Social Media] Interview with Tamar Rimmon: Analytics Without The Glazed Over Look
    Part Two of a series of interviews with Adobe Digital and Social Media Summit Speakers & Attendees. . Tamar’s career spans the television, publishing and digital media industries. Tamar''s Adobe Social Sessions: Social ROI all star panel & The rise of the social analyst. Tamar Rimmon , Conde Nast, tells us how her team provides meaningful insights to senior managment and internal clients that support the brand''s goals. . About Tamar Rimmon -  Tamar is Senior Manager of Analytics and Audience Development at Conde Nast.
    [Social Media] Six Links Worthy Of Your Attention #106
    My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , the author of Complete Web Monitoring and Managing Bandwidth: Deploying QOS in Enterprise Networks), Hugh McGuire ( The Book Oven , LibriVox , iambik , PressBooks , Media Hacks ) and I decided that every week or so the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see" Check out these six links that we're recommending to one another: The Food Lab: A New Way to Cook Pasta? media hacks. Serious Eats. gigaom.
    [Social Media] Thinking Of You
    People can make fun of social media all that they want. social media. It''s getting late. Most of you are settling in to the holidays. Family and friends. I''m doing the same. Because regardless of religion, race, gender, sexual orientation or what have you, we''re all human and ''tis the season. But, before I lay me down to sleep and the house goes quiet (yes, not a creature is stirring, not even a mouse), I wanted you to know something: I am thinking of you. Seriously. Watching. Listening. Reading. Smiling. Enjoying. and I''m going to try harder). care deeply.
    [Social Media] The Power of Pull: From Passion to Potential
    If you read only one book about how the social web is changing individuals and institutions in the 21st century, read ‘ The Power of Pull ‘, by John Hagel, John Seely Brown, and Lang Davison. Once again, if you read only one book about how the social web is changing individuals and institutions in the 21st century, read ‘ The Power of Pull ‘ If you would like to interview me for a story or invite me to speak at a conference , please e-mail me at , call me at +91-9999856940, or connect with me on Twitter. Share this on
  • TWITIP  |  THURSDAY, MARCH 11, 2010
    [Social Media] To Schedule Tweets or No? Two Reasons You Should.
    So which API platform is the best to use for scheduling tweets? I’ve been using HootSuite – it’s multi-dimensional and allows me also to schedule updates for Facebook and other social network sites. love it the most because it allows me to have access to all of my favorite social sites in one neat place. Personally I use social whale ( [link] ) which offers scheduled posts and other cool stuff such as new followers/quitters, etc. March 12, 2010 Ross Simmonds @TheCoolestCool Whats the point of social media? Two Reasons You Should. Very human.
    [Social Media] Staying Relevant Online
    Randy would know as the creator of a 14 million person nonprofit social network. Technologies adapt, features develop, and social networks are born and fade into distance. Tags: Pop Philosophy Reality social media relevance commitment change twitter facebook people society The following is draft material for my next book, Welcome to the Fifth Estate (the follow up to Now Is Gone , which is almost out of print). Comments may be used in the final edition. You can download the first drafted chapter of the new edition — Welcome to the Fifth Estate — for free.
    [Social Media] 6 Common Mistakes in Online Community Development
    The media giant wanted the next popular social networking website and immediately focused on ramping up the membership. Common Mistakes in Online Community Development is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper. In 2005, CNET bought Consumating.
    [Social Media] Announcing #SocSales Jam 6/10: The Ultimate Social Sales Playbook (LIVE)
    I am pleased to announce I will be joining 21 of the world’s most influential social sales experts during a one-hour #SocSales Twitter Jam on Tuesday, June 10th, at 2:00 pm ET.  . Experts including Craig Elias , Jeb Blount Jeffrey Gitomer , Jeffrey Shanks , Jill Rowley , Matt Heinz, Vanessa Dimauro and I will share proven social sales plays for achieving maximum reach, results and revenue. Moderated by KiteDesk CRO Sean Burke, we’ll address questions such as: What are real examples of situations where social selling produced results? Register today at
    [Social Media] How to Determine When and Where to Gate Your Content
    He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. ’ That is a gated landing page with a form so that they can give you their information.” —@jeffreylcohen. “I suspect, if you were to ask most B2B companies what content marketing tactic they spend the most time doing, they would say things like posting to social networks and blogging take up a whole lot more of their time, energy, and resources than actually creating things that are behind a form. Jeff’s Book.
    [Social Media] Five for Friday
    How PR People are Destroying Social Media – While I don’t agree with everything that Brian Carter says in this post, his rant does point out the areas that usually clog up innovation in terms of institutionalizing social media as a way of adding value to their job. Five for Friday PR social mediaThe first week back in the office went without a hitch and flew by. Only thing I could have asked for was a “W” from the local nine who started the season 0-6 before heading into a weekend series with the Yankees, but it is the home opener so we shall see.
    [Social Media] Five for Friday 12.10.10
    Social Media Does Not Equal PR – I was very happy to read this article from Stephanie Schwab (AKA @socialologist ), because it plainly states the difference between public and social relations. What’s to be learned from Tumblr’s Outage by Anyone Involved in Social Media – Many folks reading this may have been grumbling when Tumblr went down for 24 hours or so earlier in the week and will probably disagree with this article from Peter Shankman. This is especially vital for companies who rely on social networks as their broadcast platforms. show of hands?
    [Social Media] Amplify Your Content Strategy with Influencer Marketing
    Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls. Amplify Your Content Strategy with Influencer Marketing is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Image via Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. That, in turn, can help move your buyers down the path to purchase.
    [Social Media] Native Advertising Is Everybody's Problem
    It was a very fast-paced panel featuring Doug Kessler ( Velocity Partners ) Brant McLean (Director of Brand Partnerships, Tumblr ), Stacy Martinet (Chief Marketing Officer, Mashable ) and David Spiegel (VP of Brand Strategy & Social Publishing, Buzzfeed ). I was asked to moderate this session, because back in February 2013, I wrote an article for the Harvard Business Review titled, We Need a Better Definition of "Native Advertising" In my mind, I figured that this panel discussion would clear the air, and bring everyone - brands, agencies and media players - on to the same page.
    [Social Media] Personalities, Policies & Problems: Companies and Employees 2.0
    The combination of immediacy and near-universal adoption of social media tools in many countries can lead to a communications and HR nightmare if processes and policies aren’t thought-out in advance. Our panel will focus on the internal corporate implications of social media adoption within companies from a variety of perspectives: PR agency, corporate communications and HR. In In particular, we’ll consider: What is the best way to structure social media within a company? What role can and should social media play in recruiting?
    [Social Media] Day 22: People of color impacting the social web – Denise R. Jacobs #28DaysofDiversity
    Also note that 28 Days of Diversity is not a popularity contest or an influencer list but a list of thought leaders in the social web sector, including entrepreneurs, bloggers, conference organizers, IT professionals and friends not ranked in any particular order who I have either met in person or followed online. In addition to writing about the web, Denise presents at various conferences worldwide, develops curricula for the Web Standards Project Education Task Force (WaSP InterAct), and is a member of the Social Media Club South Florida organizing committee.
    [Social Media] Business As Usual Must Change
    Just consider some of the recent disruption occurring because people are using social technology to further the message and the process of change: Social Media: Digitally Fueling Activism. fuels grass-roots campaigns with social media. Social Media Fueling Occupy Wall Street Protests. Social Change In The Connected Age. The Psychology of Social Media that Fuels Social Change. Market dynamics, customer preferences and employee satisfaction issues are changing rapidly. What seems to be driving this chaos?
  • KIKOLANI  |  FRIDAY, APRIL 5, 2013
    [Social Media] Fetching Friday – Resources Mashup & Guest Blogging Hangout
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on Social Media / Social Networking. 10 Innovative Uses of Pinterest – Among Pinterest’s 48 million users, here are 10 that have found innovative ways to use the social platform. Every week on Friday, I start a thread on the Social Media Examiner Blogging Club so members can share their favorite blog post of the week. The Resources Mashup. This Week on Kikolani. Enjoy!
    [Social Media] News Sites on the New Digg: Who is Active, Who is Gaining Followers?
    Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? First and foremost is the ability to create official profiles and automatically submit content, which publishers are hoping will turn Digg into a friendlier place for mainstream media. Do they want to follow and interact with specific media sites? John Prieur August 6, 2010 at 4:45 pm I read this post on Social Times, but wanted to comment here. But how will users respond to the new format? Congratulations!
    [Social Media] Tip: Making a Google Doc submission form email you the results.
    Social media. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Opinion Pieces. Templates. Contact Us. Follow by Email. Subscribe To. Posts. Posts. Comments. Comments. Google+ Followers. Upcoming Events. Join us for our free weekly Hangout On Air event called the Friday Request Line, providing Blogger discussion, assistance, and helpful suggestions. Register to join us on November 16 at 2:00pm EST. Search This Blog. Loading.
    [Social Media] Design Thinking During Business Planning
    Ginis Words {grow} Communications Conversations Convince and Convert Danny Brown Deb Evans Geek Girls Guide Holmes Report Its Time to Lead Jeff Bullas Jontus Media Junta42 Media Emerging Quest PR Streaming Creative The Fast Growth Tim Berry Wealth Clarity Writing Roads Groundswell Predictable Success What Would Google Do When Growth Stalls AllBusiness Bizmore Enterprise City Franchise Times Hotel Copyright 2010 Arment Dietrich Inc, All Rights Reserved | By DashalHow are you getting into the minds of your customers? We all need thinkers and do-ers. Leave a comment!
    [Social Media] Open Community Virtual Book Tour = Awesome.
    11/01/10 –  Noise to Signal | Social Signal (Blog home of Rob Cottingham, whose cartoons are featured in the book!). As part of our Open Community book launch, we are doing a really exciting VIRTUAL BOOK TOUR. The full schedule is here. Subject to change, of course, and no need to go and put all of these dates in your calendar – which we know you were about to do – because we’ll let you know each week where we’ll be over the next few days! Here’s the awesomesauce list for LAUNCH WEEK: 11/01/10 –  Acronym | ASAE Blog. 11/01/10 –  YAP Blog.
    [Social Media] 7 Effective Ways to Market Your Business Blog
    Both are important, and when you leverage social media correctly to promote your content, it’s one of many effective ways to draw attention to your blog. Use Social Proof. Lee Odden of TopRankBlog recommends using social proof for business blog marketing to further build your subscriber base once your following blossoms a bit. Over  392 million people  worldwide view more than 13.3 billion pages each month – and that’s just on WordPress-hosted blogs! To learn more about it, check out  Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic. .
    [Social Media] 5 Goals Every Blogger Should Set Up in Google Analytics
    It’s also important to have a social media presence and to write engaging articles. which social media outlet sends you quality traffic. This guest post is by Eugen Oprea of Do you want to build a successful business online? I bet you do. Now that I have your attention, what is the first and most important step that will help you achieve that? It’s important to know your audience and to build an awesome website that is fast and secure. But all of these come after you set up your business objectives and goals. Set up goals for your blog.
    [Social Media] Google Voice Now Included in Gmail
    Author: Koka Sexton Comments: 0 comments Date: 25 Aug 2010 Categories: Geek Break , Social Media , Technology Tags: Added Bonus , Business Line , Business Phone , Cell Phone , Google , interface , International Calls , New Business , Phone Calls , Voice Mail , Voice Number Getting pumpkins with the boy. (@ Clayton Valley Pumpkin Farm) [link] Recent comments Koka Sexton dot Com: [.] or Geotracking services are picking up steam and in my post about Foursquare, Gowalla and Yelp I was still sifting Koka Sexton dot Com: [.] How NOT to use your Social Media Marketing Manager!
    [Social Media] Storytelling For Startups
    Long before social media was a channel. Episode #462 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. first met Mark Evans close to fifteen years ago. We were both speaking during a three-day conference dedicated to corporate blogging. Yes, it was a long time ago. Back then, Mark was the technology reporter for a national newspaper and was open (but still, somewhat, skeptical) about just how far blogging could go. With that, he most recently published a book called, Storytelling For Startups. Enjoy the conversation. audio. blogging.
  • STAY N' ALIVE  |  TUESDAY, MAY 3, 2011
    [Social Media] Needle Threads Customers Into Personal Interactions in New, Social Chat Service
    Needle goes above and beyond just the traditional, detect-if-the-user-is-idle chat approach and instead uses social media to improve the experience. Each customer has the ability to associate a social networking account, and in doing so they get special benefits. This reduces spammers, and allows you to integrate with the viral nature of social networking sites like Facebook. Needle takes full advantage of these social networking features, too. They are the first of their type in social, personalized, chat experiences for the customer.
    Here are a few posts you should not miss this week, on all kinds of top-of-mind social topics, as well as some just great reads. People like to talk about themselves, and when you’re a company who has something to sell, it’s easy to think that the more you talk about yourself (specifically on social media), the more people will see you, hear you, and want to buy from you. I’m thinking…not so much. It doesn’t leave you with a whole lot to talk about or share in the social space, leaves no room for growth, and certainly doesn’t provide much value for your customer. 
    [Social Media] What Will Your Digital Stamp Be In 2015? (Video)
    Social media, search, Mobile, and more, Leave digital footprints on the floor.  . Digital Stamps are the summary of information people will learn about you today and 300 years from now digitally, your digital legacy. Digital Stamp = Digital Footprints + Shadows. Digital Footprints: What you share online about yourself. Digital Shadows: What others share about you online. It’s helpful to write down what you want the most important people in your life to say about you at your funeral. We no longer have to wait for our funeral to hear what people are saying about us. My Life Stamp.
    [Social Media] Tech Tip: Defraggle (Or Defragment) That Hard Drive For Better Computer Performance
    I know it’s not directly related to social media, but I’m amazed by the number of people out there that complain about the slow speed of their computers who have never defragmented their hard drive. ” There’s even a running a joke with @socially_sarah who responded with “defraggled?” Unfortunately, as you create new documents, add new photos, surf the web, install new programs, and post social media updates to your social accounts, your data gets spread out across your hard drive. Right? Right! It gets fragmented.
    [Social Media] Strategic Social Dogma Disconnects
    The marketplace of conversations are filled with strategic social dogma  — “a doctrine or code of beliefs accepted as authoritative.&#   I am calling it strategic social dogma because while many suggest that “social&# is of strategic value most are not thinking strategically about its value. Social marketing, SEO, social advertising, get twitter followers, make money online etc. Strategic Social Dogma needs to be challenged or the value of social media gets diminished. Social strategist. Social distribution.
    [Social Media] Relevant & Relative Social Perspectives
    The power of social media rest in usage to communicate content that is relevant and relative to a specific audience interest. Lets start with definitions so we can understand the context of relevant and relative social media activities. If we don’t then all we’re doing is pushing out mass media that isn’t relevant and relative to the audiences attention. Pushing out media that isn’t relative or relevant to specific audiences represents old business models used in mass media. What Is Relevant & Relative?
    [Social Media] Are You Missing Out On Opportunities To Connect With And Engage.
    The notion of ‘tribe’ is the predominant way to convey what social connectivity online is all about. We need to take a closer look at social connectivity and group belonging from the perspective of the individual. Fluidity We all have multiple social identities – online as well as offline. The concept of fluidity, however, gives us a handle on the complexity of social connectivity online. Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Can an Unknown Brand Become Word of Mouth? Old Spice Spoof nails it! That is clear by now.
    [Social Media] Guest post: 7 legitimate and long-term link-building strategies
    Photo by RambergMediaImages (via Flickr) Asking for a link Reciprocal links Press releases Creating quality content Purchasing links Social media marketing Guest posting A successful online presence is essential to just about any business in the marketplace today. A key component of making your company’s website successful is generating inbound links. Social media marketing Convincing websites to link to you can be challenging. Social media sites like Facebook and Twitter offer a much broader linking opportunity. His bio is at the end of the article.
    [Social Media] Big list of Twitter chats
    Hopefully the collected list also helps There is a short link to the Twitter Chat Schedule blog: [link] and directly to the Google Doc: [link] Swan blog comments powered by Disqus Previous post: Extend your influence by extending trust: a social story Next post: Who’s actually using Twitter? Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Big list of Twitter chats by trey on August 31, 2010 Twitter chats are good for getting connected with people who care about a common topic. You’re in luck.
    [Social Media] Tips and Tricks for Productive Telecommuting
    Ari Herzog is currently seeking a full time position in social media. Related articles you may enjoy: 8 Social Media Tips to Memorize Now. This is a guest blog post by Liz Krause. Hive photo by kakisky. Nearly 10 years ago while self-employed working from home, I spoke to a friend who had an office job and to my surprise she told me she could never work from home and preferred her work place. It is not too often you come across people who share these sentiments. Home Office Business Essentials. Telephone. Internet. Printer/Scanner/Fax. Work Environment.
    [Social Media] Can PR prevent white collar crime?
    But I do think its incumbent upon those of us in our profession to at least try.   As a died-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston.  A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers. This is a guest post from Elissa Freeman. Should PR pros take white collar crime more seriously when developing crisis communications plans?  The usual formula goes something like this: Company X does wrong.
    [Social Media] Google Moves and Web Journal, June 1-7th, 2011
    But some people carry Facebook likes and Friends too far … see the video that got posted in Gawker the other day… Also saw the notice about SocialFlow – I saw SocialFlow at ReadWriteWeb’s Real Time Summit last year and it looked interesting then (time a company’s twitter communications to have maximum effects, and at the time they had but a few clients who were paying heavily for their services).  I guess it’s all in the timing – in life and in social media. Also heard that Google’s software infrastructure is obsolete – ha!
    [Social Media] Don’t Forget About Mobile When You Go Social
    It’s no longer enough to engage with customers via social media channels like Facebook, Twitter, and YouTube. With the large majority of social media users accessing these sites from their smartphones and tablets, standard desktop strategies may be a waste of time. Before discussing the mobile aspect of social media, it’s important for businesses to first start with the user. Research published in the authoritative white paper From Social to Sale: 8 Questions to Ask your Customers points out there are three basic ‘tribes’ of social media users.
    [Social Media] Clarity over control
    For social media to be managed effectively you have to have clarity over control, for a start. I posted about this Netflix slide deck and their culture of “freedom and responsibility ” a few days ago.  I’m a little surprised, though, to have had no reaction to that post. So maybe I just need to let the slides speak for themselves this time. We’ve written   a lot over the years about clarity over control, and we see   lots of   examples in many places. Do you know how to enable clarity over control in your organization? . Humanize Open Community
    [Social Media] How Not to Manage a Brand’s Social Presence
    But this specific post is about social media presence management. If you are going to address a frustrated customer via a social channel, you might consider doing better than responding with what amounts to a pat reply. Phoning in your social media presence management isn’t going to be all that helpful to your customer’s experience. I’ll admit that this story comes out of some personal frustration. recently had a situation where my credit union closed my account, after having been a member for over 20 years. No reply. Er, um. form response?
    [Social Media] Mobile is the New Digital Native
    And for any business wondering where to allocate their marketing spend when it comes to social media, it’s a split they need to take into account. Do you refocus on email marketing , knowing that your (potential) audience checks that more often than social networks? The key point is, most businesses are looking at social media as the next big thing for their marketing pushes. Smart businesses know that understanding your audience is key to your overall success. Mobile Excess Needs Mobile Access. Are You Thinking Smart? amongst others.
    [Social Media] Use Content To Convert The Invisible Sale
    Use Content To Convert The Invisible Sale is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Prospecting for new business is a painful duty relished by very few business owners. No one likes to cold call or cold email. Because of this, far too many companies fail because they don’t keep their sales pipeline full of highly qualified prospects. In my earlier days, a VP of Biz Dev at a regional advertising agency, I once had to call on a prospect 52 times before our agency was invited to pitch for anything. Exact same result. This makes sense.
    [Social Media] 8 Do’s and Don’ts When Emailing a Company Newsletter
    Social media and blogging may be popular, but email is still one of the most powerful ways to keep and retain a loyal audience and customer base. Other contact information, such as your phone number and social media accounts, makes it easy for subscribers to get in touch with you, allowing you to provide better customer service and continue building relationships. The subscription-based nature of email gets you inside your customers’ inner circle without raising their guard, which increases the potential for success – and the backlash if you do it wrong.
    [Social Media] 5 Epic Blogging Lessons Learned from Parenting Five Rowdy Kids
    My children have taught me a lot about blogging, writing, social media, and content marketing strategy (albeit an inadvertent effort on their part). Plan your blogging time strategically—make sure to budget time for writing, reading, commenting and social media. But the second group, by contrast, is more interested in how to leverage the impact of social media to drive your content marketing campaign. Get social. You may have the most phenomenal content on your blog, but if you aren’t getting social, it’s a big fat waste of time! Takeaway.
    [Social Media] Search Engine Optimization: Why a Blog is Important
    Every time you update your blog with a new blog post, it can be submitted out to the various social bookmarking and social networking websites, which could lead to more links. Once you write or post something on your blog, for search engine optimization purposes, you need to take the time to “promote it&# on the social bookmarking and social media websites. There are several reasons why I recommend adding a blog, and I would equate the importance of having blog to the importance of having an email newsletter. And the search engines will notice, as well.
    [Social Media] Can I Have a Word? Five, Actually
    – and it airs every Saturday. I’m on the first Saturday of each month, from 11 – 11:45 a.m., to talk about social media as it pertains to your career and business. Don’t worry, I’m not going to launch into a diatribe or give you something really heavy to read. just wanted to update you on what has been, and will be, going on on the WUL front (as well as my own). Also, there is no particular reason for the gecko photo, in case you were wondering… I just felt like using it! Here goes. I’m going on vacation! Why CR? In a castle. 12-1 p.m.
    [Social Media] Leverage Your Blog to Build Business – A Free Webinar
    Social Media Integration Into Your Site. * And More, as it Comes Up. I’ve spent years learning about blogging, all the way back from 1998, when it was called journaling. For most of that time, I blogged for passion and in later years, to build community. More recently, I’ve learned how to blog for business, both for my own projects, and for clients. It’s a tricky mix, especially when you continue to hear people telling you that blogging will solve everything, and when you try it, nothing happens. This Is The Business Stuff. TOPICS. * URL choice. Content Creation.
    [Social Media] @tom_peters & @RobertHThompson “What Does ‘Social’ Mean to You?” #SocBiz #SocialMeans #SocialEmployee
    What does the word “social” mean to you? Nevertheless, I found myself chewing on this idea lately after a tweet I received from Tom Peters (@ tom_peters ) a little over a week ago: @ckburgess Dependent upon age, profession, etc, I think 10 people mean 10 different things today when they utter “social.” The term “social,” regardless of what other words we attach to it (i.e., media,” “business,” “employee,” “executive”), is at once both a straightforward concept and one rich in nuance. So what does “social” mean to you? Pacific. Robinson and Dean M.
    [Social Media] Ever Wondered About….Pummelvision? « Wisdom London
    Kate Spiers is director of  Wisdom London , an integrated communications agency with a pragmatic approach to social technologies.  If you’d like to find out more about how to embrace technologies such as Pummelvision, Twitter and Facebook as part of your integrated communications approach, get in touch: Follow Kate on Twitter  here Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on January 4, 2011 at 7:08 pm and is filed under creativity , Ever Wondered About. social media with tags Flickr , Pummelvision. link] [.]
    [Social Media] News Flash - Innovative New Idea! Listen To Your Customers.
    She asked, "What should we talk about in this new social web of yours.". It's not necessarily  my social web. Recently I've been noticing more posts, tweets and social network updates by marketers who have had ah ha moments that customers hold the golden key to their business profitablity. Flash 52 years into the future and we hear author and social media professional Geoff Livingston saying to Wayne Hurlbert in a BlogTalk interview , "It's not about you it's about them." . Two Sides of Consumer Generated Media: Listening and Participating. responded.
    [Social Media] Care to Share? What Was YOUR Most Popular Post of 2014?
    So last week we went right through the top five posts on ProBlogger 2014 in each of the categories of monetization, creating content, social media, writing, and general tips. Some of them were surprising, but most weren’t – good advice is good advice, after all! know a lot of you have seen real results from making these changes to the way you work. So what we wanted to know was – what is the most popular post on your blog this year? Can you see why it was popular? Is it a topic you can find a new angle on? Something you can update for your readers? Care to Share?
    [Social Media] Has Google Gone into the Photography Business?
    The old saying, “a picture is worth 1,000 words” has new appeal as social media sites such as Facebook and Twitter have made recent moves to make photography and photo sharing a much larger part of their offerings. Now, Google is jumping on the bandwagon with the new Business Photos from Google. In conjunction with Google Maps, you can now highlight your business by signing up to have it photographed by a Google photographer. The picture will then show up on your business’ Place page in a 360-degree panoramic view. Click here to see the list of where it’s available.
  • TWIST IMAGE  |  MONDAY, APRIL 15, 2013
    [Social Media] The Problem With Allowing Consumers To Opt Out
    As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place where I can either opt out of the communication or protect how much information is being captured. From that perspective, I have no issue with behavioral targeting so long as the social contract is fair and equitable. Now, they are getting that much more aggressive on the media side. amazon media. digital media. media education. social media. amazon.
    [Social Media] My new standing desk – day one, and how it helps business
    Having used more task-based tools extensively, I’m learning the basics from a Liquid Planner ninja, but it’s starting to come together. I’ve also been looking again at the software I used for SEO, Social Media Monitoring and Measurement, Photo and Video-Editing, and even Writing. My new standing desk is now being used, and it’s symbolic of the changes I’m working through in the way I work. And that’s leading to a big of an overhaul. Inevitably it all pointed towards An IKEA workstation, and the current version to look for is the Frederik.
    [Social Media] The Digital Marketer's Master Library
    When people ask about Digital Marketing, it sounds more like they're thinking about Social Media. The truth is that Social Media is but a small component of the Digital Marketing world. It's much more important to have a well-rounded perspective around media, marketing, advertising and communications. Over the years, there have been many books that have integrated these core marketing foundations while adding in the newer media slant. media. new media. social media. Convergence Culture by Henry Jenkins. Tribes by Seth Godin.
    [Social Media] How Ryan Cox Is Stepping Up to the Childhood Hunger Plate and How You Can Help
    He’s not a celebrity; he doesn’t have the ears of millions through political or media channels; and he’s no Superman. Friends across social networks began donating, helping, supporting, sharing, and more, and the project took a life of its own. We want to create a simple interface that can get someone activated to help, someone who isn’t as socially forward or active as myself. I’ve had so many people reach out from other states ask, “How can I get that started here? These are just some of the statistics from the study. ” she asked.
    [Social Media] Video: Just 48 Hours to Go
    Social MediaSo my “I’m an asshole&# post received quite a lot of interesting feedback. I was very curious to see how people would react when I turned off comments but was happy to see people discussing the post on Twitter and Facebook. received a huge volume of emails that day as well. Today, we’re taking things to the next level. Not only am I going to release the first video I’ve ever posted on ViperChill, I’m also going to share income and traffic proof stats that I have never revealed before. really don’t take myself that seriously. Sorry!
    [Social Media] Building The Kingdom: Knowing Me, Knowing You
    If anyone needs measurement and integration consultancy with Social Media, I tell them they need to speak to Olivier Blanchard and attend Red Chair in London later this month. Those who want Social Media advice and are in Bristol or Cheltenham I tell to speak to Chris Hall and attend Media140 in Bristol this month. Any person who wants to really impact on a social scale I hook up with Stephanie Rudat and the exceptional work she is doing, or point to Jeff Hurt and Dave Lutz to learn how to improve learning. To be a king maker, you have to know your kings.
    [Social Media] Big Dreams and SMART Goals
    Finally, I will start participating in more sports marketing conversations online via social media. Big Hairy Audacious Goals (BHAGs) differentiate stellar companies, says Jim Collins in his timeless classic, Good to Great. They’re also the things that drive business marketers nuts. How can a big dream become attainable and time bound? SMART/ER Goals focus on Specific, Measurable, Attainable, Relevant and Time-bound objectives. BHAGs and SMART goals don’t have to conflict with each other. From the strategist’s perspective, far from it. Applied. this is my goal.
    [Social Media] Paul Greenberg Keynote on Radian6 Social2011
    His keynote is about the Social Customer. And many businesses haven’t figured out how to deal with the Social Customer. Social CRM definition – customers can impact your business in ways the business doesn’t know about or control. social tools – 770 million estimated in 2011 – emerging. Altimeter Group – came up with 18 use cases for Social CRM last year, now there are over 100. Social CRM at P&G – Paul Greenberg says theirs is the only holistic SCRM. all about the social graph of your customers.
    [Social Media] @TechCrunch announces formation of CultureSphere’s advisory board #EmployeeEngagement
    CultureSphere is the world’s first social media platform 100% powered by “employee-inspired media,” according to Danny Gordon, founder and CEO. Below are recent endorsements for The Social Employee (McGraw-Hill, August 2013) by Tom Peters and David Aaker on their social networks, but if you want to see more of their endorsements click here. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. Please check out @SocialEmployee media buzz!
    [Social Media] Analyzing Blog Visits Since Livefyre Came
    More than two months since Livefyre launched on this blog and replaced the vanilla WordPress commenting system with a more social interface, metrics indicate the number of visitors has essentially remained the same — but the average time you spent on this blog has drastically decreased. She’s right, but so are social shares (those instances when you click buttons to share the article on Twitter, Linkedin, and other sites) and those shares have increased. Ari Herzog provides social media marketing and editorial services. Media comments metrics
    [Social Media] 11 Reasons Your Blog is on a Road to Nowhere (And What to Do About It)
    Before launching Social Triggers , Derek Halpern knew exactly what his audience wanted: fact-based advice on how to grow web traffic. Compare these two social media blogs: Simply Zesty looks fresh, but rather corporate. Social media and SEO can generate traffic, but guest blogging is often the best way because guest blogging allows you to borrow the audience from a big blog. Email is more powerful than social media, especially when it comes to selling. This guest post is by Henneke Duistermaat of Enchanting Marketing. You’re smart. You got drive.
    [Social Media] No Longer a Kiwi
    Those of you who know me–know I like to work… So I am staying very busy doing my own thing because I no longer have the role of social media & marketing manager for blueKiwi Software. So while I decide on my next move I am working with a handful of client I’m doing social media work for–and if I continue to attract customers I might just turn this job into a full-time thing. blueKiwi Software, based out of France, is “restructuring its U.S. operation.&# My CEO Carlos Diaz has stepped down to a Chief Strategy Officer role.
    [Social Media] Ever Wondered About…Net Neutrality? « Wisdom London
    Social Media: Beyond The Echo Chamber » Ever Wondered About…Net Neutrality? More reading The Open Rights Group c ampaign to preserve net neutrality Kate Spiers is director of Wisdom London , an integrated communications agency with a passion for technology and a pragmatic approach to social media. Wisdom London Creative Communications is our world… « Ever wondered about… SXSW? Emotive subject alert! But here’s a simple (and neutral) low-down on an important issue: What is it? Why should I care? supporting net neutrality).
  • TWITIP  |  FRIDAY, JUNE 11, 2010
    [Social Media] 5 Awesome Twitter Searches
    Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Chris Webb @freewebapps Chris Webb runs Really Useful Web Apps, a free software program for Bloggers that helps you to get traffic, use social media and more 5 Awesome Twitter Searches 15 Twitter’s search engine is really one of it’s great features, and in this article I’m going to demonstrate some really cool searches you can do with it. Who’s saying stuff about me outside of Twitter? thanks!
    [Social Media] Facebook Messages challenges traditional email & portals
    This reflects the most common type of search I do on Gmail today – by a person’s name. 3) A real social inbox with friends as the filter. My colleague, Jeremiah Owyang has written about the potential for email providers to become instant social networks ( here and here). But attempts to make email inboxes social will face significant challenges. Without that social data, the billions of social connections lack context. But the war isn’t going to be just over the raw social data. « Social Jigsaw Says: November 17th, 2010 at 12:28 am [.]
    [Social Media] PR’s Four-Letter Word
    On the one hand, it’s pretty ballsy to think anyone can control the media’s distribution of a story—especially if you’re a reporter or working the general assignment desk. But more importantly, it also involves the media’s acquiescence. What happens when a media outlet breaks an embargo early? You will lose all credibility with the media who will be even less likely to cover your next initiative. 3.     No exclusives. There’s nothing more powerful in the PR arsenal than the use of the embargo ( click here for a sample embargo ).  Reporters hate them.
  • ARI HERZOG  |  WEDNESDAY, MAY 19, 2010
    [Social Media] Former Facebook User Explains Why He Quit
    More changes are apparently coming to the social networking site that approaches 500 million users. Much of it had to do with the efforts to get sites to adopt Facebook as their default social element, too. At what point, as an advocate of government-to-citizen social media efforts, do I say, we’re not creating content to sell Facebook ads? My time using social media hasn’t really decreased, it’s just moved to other platforms. Tags: Social Networking Facebook networking Facebook has gone rogue. It’s very frightening.
    [Social Media] How NOT to Send an Email: A Day We’d Rather Forget But a Story We Need to Tell
    Broadcast through social media and other channels about the issue. From Shayne : Darren immediately shared the news on social media as we set about writing a follow up email explaining what had happened. Within seconds of the email and social media updates going out we began to see reactions. In this post Shayne and I share the back story how we mistakenly sent an email to almost a million people that should have gone to a few thousand – and what we did about it! From Shayne : Wednesday the 10th of April 2013 is a day I will never forget.
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense PLEASE DON’T TAPE MY MOUTH SHUT by Nancy Myrland on September 21, 2010 Lately I’ve run into a few blogs and Facebook Pages that don’t allow visitors to comment. To begin with, we’re talking about Social Media , with a heavy emphasis on Social, right? Posting messages without allowing input is defeating your use of these media. Let’s take a look.
    [Social Media] Announcing 28 Days of Diversity 2011, people of color impacting the social web with a focus on Digital Divide
    Also note that 28 Days of Diversity is not a popularity contest or an influencer list but a list of thought leaders in the social web sector, including entrepreneurs, bloggers, conference organizers, IT professionals and friends not ranked in any particular order who I have either met in person or followed online. 28 Days of Diversity Featured 2011 28 days 28 Days of Diversity 2011 28daysofdiversity black history month blackhistory blackhistorymonth color community digital divide digitaldivide diversity minorities people people of color series social web socialweb tech Technology
    [Social Media] Filtering Out Google Analytics Junk to Read Your Numbers Better
    Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. This is a guest contribution from Larry Alton. Web developers, content managers, marketing teams, and many other online professionals rely on Google Analytics to understand visitor trends. However, you can run into a significant amount of noise, which can skew your Google Analytics numbers and your subsequent interpretations of this data. Here are three main filters to consider setting as you move forward with a Google analytics strategy. Enforcing Lowercase.
    [Social Media] 10 Great Ideas Coming Right Up
    Google, Social Media, and the Wisdom of Enigmas – Daniel Lemin from Social Studio. Secrets of Social Media You Learned in High School – Bill Murtha from Roberts Communications. The Fallacy of Round-the-Clock Social Media – Chris Hall from Off Madison Ave. It’s time for my annual summer vacation. There are only 9 rooms on the entire island, and essentially nothing to do other than be mesmerized by your surroundings. Consequently, I’m taking three weeks off from Convince & Convert blogging. June 16. June 17.
    [Social Media] Stand out from the Crowd: Simplicity Tips from Amy Lynn Andrews
    asked Amy how she settled on her very different style of newsletter (and was reminded again how important an email list is): “I wanted to reduce my dependence on other sources of blog traffic, like search, social media and referrals. There’s just too much – too many graphics, too many apps, too many choices, too many ads, too many social media options. If you’ve been blogging for long, you’ve no doubt heard of Amy Lynn Andrews. Plain-language blogging tips, tricks, and tutorials are Amy’s game. And it works. Amy would want you to!
    [Social Media] Building a Personal Brand vs. an Iconic Brand
    Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Building a Personal Brand vs. an Iconic Brand February 5, 2010 by Taylor Marek You are in the midst of setting up your brand , do you setup an iconic brand or a personal brand ? The same idea holds true for bloggers, podcasters, and every other new media vocation. When he stumbled upon new media/social media, he bit into it like a bull dog and refused to let go. The initial idea was developed by Dick and Mac McDonald. Passion.
    [Social Media] Break Open and Dominate Your Market
    Full Disclosure: I recently trained a senior Under Armour executive on social media. Enter to win one of 10 free autographed copies of Marketing in the Round on Goodreads ! Brands often falter after they achieve a taste of success and notoriety. This represents a classic strategic error. Once a market breaks open, a brand should push through, separate from the pack, and absolutely dominate its marketplace. That’s what makes a company a permanent force in its market. First place is the envy of all competitors in business. How Under Armour Broke It Open and Dominated.
    [Social Media] Discover the Secrets of 9 Productive Bloggers: Blog Wise
    The criteria was that we wanted to find people who had full lives yet who also managed to create great blogs and social media presences. Brian Clark : Founder of CopyBlogger Media which includes CopyBlogger the blog, StudioPress Themes, Premise, Scribe and more. Amy Porterfield : author, prolific on Social media, contributor to numerous blogs, speaker, Mom and much more. Darren Rowse (me): owner of Digital Photography School and ProBlogger , author, social media addict and husband and dad to 3 boys. We put together a list of 9. Got Writers Block?
    [Social Media] How To Be Remarkable: Represent the Dreams and Desires of a Community
    Over the last five years, I have been writing for a community of early adopters — marketers, entrepreneurs and activists — who are interested in understanding how the social web works. The client- and agency-side marketers want to know  how the social web is changing consumer behavior. The entrepreneurs are primarily interested in building a social web startup, perhaps one that has a global appeal. The activists are most interested in leveraging the social web to inspire citizens to support causes that can change the world. Share this on
    [Social Media] 4 Ways to Use Technology to Your Advantage
    Video will become the preferred form of content consumption in 2015, predicts Social Media Examiner , noting that video views on Facebook have now surpassed YouTube. Other forms of digital marketing, such as sharing photos on social sites and blogging, can provide similar leverage for more efficient marketing as well. Guest Post Submission. On average, small business owners lose four hours a week on average and four billion hours each year collectively managing routine administrative and operational tasks, a 2013 OfficeMax survey found. Digitize Your Marketing.
    [Social Media] #3: Fascination Power Blogging with ALARM!
    Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social #3: Fascination Power Blogging with ALARM! For example, Pushing Social solves the problem of having your blog ignored.  tweetdiner Let’s Meet on Facebook Featured On Pushing Social / Fascination / Series / Social Media / #3: Fascination Power Blogging with ALARM! by Stanford on August 24, 2010 Spread it! Fidgeting, nail-biting, tension that crawls under your skin and puts you on edge.  Sometimes it scares you.  How about you? 
    [Social Media] ECIS2014 – New Views on Social Networks
    Our industrial PhD Christopher Zimmerman has been attending this year’s European Conference of Information Systems  (#ECIS2014) in search of freshly revealed research on social media, and in particular contributions to the emerging field of  social business intelligence. As an industrial PhD working in this field at Mindjumpers, I was not only down in Tel Aviv for the academic networking and the sun, but to hunt down the social media topics of interest to social media marketing agencies like our own.  . This is what he had to report. .
    [Social Media] Getting the Mosterous from Posterous - The Steve Rubel Stream
    Posterous is also a mini social network. very keen insight - a look at all the social media sites shows a lot of fluff! Or from within Posterous? I am curious (as a new Posterous user myself) how to include multiple images and media inline like you did. From the email style post, it looks like you can only have the pictures and media appear in a set place in your post, yet this post is more "bloggie". Chris with Apple Mail and new Gmail labs you can position media within the email, as opposed to merely attaching it Jul 01, 2009 Stephanie Sammons said.
    [Social Media] 13 Undeniable Reasons to Start a Business Blog
    These days, social media has become incredibly prevalent, not just for people to stay in contact with one another, but as a new platform for businesses to advertise and reach their customers. Just about every business has a website to take advantage of that, but what about a blog? With all the traffic that a business blog can bring, many business owners still don’t have a blog. Are you one of them? Are you on the fence on whether it is really the right direction for your business? Is it a time issue? It’s simple. Really. You just need to use it. All you do is type.
    [Social Media] How to Build a Social Network Based on a Single Feature.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Is Game Mechanics Enough to Create Meaningful Social Games? Why You Should NOT Integrate Game Mechanics Into Your Service » How to Build a Social Network Based on a Single Feature Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! believe that the next generation of global social networks will be built on single features.
    [Social Media] What brand are you?
    On the social media side of things, Sesame Street is a company that I truly admire. Last week I attended an off-site meeting for work. At the beginning of the meeting, we were given the ice-breaker question If you were a brand, which one would you be? As the group went around the table a lot of brands were thrown out there (Nike, Converse, Harley Davidson, and Dodge). When it came to me, I blurted out Sesame Street. The reason behind this was tri-fold. First is the connection the show and its characters bring to my son and me, including the non-salesy. While it could have been.
    [Social Media] Bad Marketer, Naughty Marketer
    But now I was angry and pledged to deliver a SMBS (social media bitch slap) on the off-chance it occurred again. I’ve been in marketing communications since shortly after the earth cooled and I have seen a lot of poorly conceived advertising and marketing programs. But in today’s unstable market, I’m seeing some unstable marketing, too. For instance, about a month ago, I received a sort of desperate sounding note from a mortgage consultant that I didn’t know. So, even though he says he can reduce my monthly payment, why should I believe him? Guess what?
    [Social Media] How To Write Tabloid Blog & Tweet Posts
    Less virtual rock throwing was one of my wishes that I discussed with Leesa Barnes on her 2009 Social Media Predictions podcast. thought we in the business social media world learned the lesson that it is people who are behind blogs and tweets not the technology. Position yourself as an expert in social media.     Bonus points if you have actively worked in social media for less than 3-weeks 3. Barely three weeks into 2009 and we still have a long way to go. This week a nice guy I know was called out because of a tweet he wrote. Guess not.
    [Social Media] #ContentMarketing Workshop at Leading #College to Drive Enrollment Taught by @MNBurgess #University
    Over the past several years, content marketing has been an undeniable force for social brands. The rules of the game may be constantly evolving, but the fundamental premise remains the same: provide social prospects with content that is both useful and engaging, and they will reward you with sales, message amplification, or both. In social business, the marketers don’t go it alone; they must support and be supported by their fellow social employees. Reuters recently found that headlines are the top drivers of traffic in search and social. FOR EWORD by David C.
  • GET SOCIAL PR  |  TUESDAY, MAY 29, 2012
    [Social Media] How to Build a Content Strategy
    This is true if you want to improve your relationship with media professionals and create more media opportunities to strengthen your brand. Additionally, I worked with him, the vice president and several analysts to create a content strategy with two goals in mind: Increase media mentions and story placement about the business. After six months of continuous content creation and a push to get media’s attention, we began to see a steady of media inquiries. And we had two distinct groups: media professionals and clients or prospects. Clients.
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