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    [Social Media] 6 SEO Hurdles for Retailers and How to Beat Them
    You don’t want to link out to what was once another local kitchen supply store from your bakery shop, only to find out later that it’s turned into a dog food supply. —– Author Bio:   Larry Alton  is an independent business consultant specializing in social media trends, business, and entrepreneurship. 'Written by Larry Alton Search engine optimization (SEO) techniques are best practices that help move your website (or web presence) to the top of the results when people search for “your” keyword(s) in Google or another search engine. Follow him on  Twitter  and  LinkedIn.
    [Social Media] Why You Won’t Like This Blog
    It’s not just about social media, but how that fits into the bigger picture. I had a few emails (and 14 unsubscriptions) after this blog post I wrote yesterday. The emails I received expressed the sender’s dislike of the post, saying that if I didn’t have anything nice to say, I shouldn’t say anything at all. I’m guessing the unsubscribes shared that view. That’s fair enough. Opinion pieces often do that – some will agree, some will disagree, and some won’t care either way. There are sometimes cuss words. Cheers! image: waferbaby.
    [Social Media] 2010 Video Influencers: Trend Predictions in 140 characters (5th report)
    Already released from the Trend Prediction Influencers Series: @ 2010 Social Media (published also at NYTimes / RWW, Mashable , Examiner ). “2010 Video Influencers” is the fifth report from the series “ 2010 Influencers Series: Trend Predictions in 140 Characters “. Findings: Major trends in 2010 Online Video: Across many of these predictions, we have identified the following trends suggested to influence Online Video in 2010: # TV Everywhere      #live      #mainstream      #search. data      #direct      #mobile      #standards. advertising      #30- second. 2010 Tech and IT.
    [Social Media] The Gap Between the Consumer Web and the Enterprise
    The behaviors we exhibit on social media channels are also making their way into the enterprise. For example we can easily use social media to: create communities, easily find people or information, share our ideas and insights, ask for help or get advice, create and share content, and get access to people and information anytime, anywhere, and on an device (among other things). 'Much of what we are seeing in the enterprise is being fueled by the consumer web. The same cannot be said for many enterprises around the world.
    [Social Media] 3 Great Safe Alternatives to Guest Blogging
    Alternative One: Paid Media. Use Paid Media to get the content noticed. Alternative Two: Media Outreach. Start becoming your own PR (public relations) person and start pitching to the media. Start pitching those articles directly to the press, media, journalists, reporters. Use sites like to find media outlets and sites that are on-target for your possible story idea. If the author is well known and has enough social media friends and followers, they will naturally get “their own” content promoted, driving traffic to your site.
    [Social Media] Show 300 - Facebook Marketing - The Engaging Brand
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Show 299 - The 24 Hour Customer | Main | Show 301 - How Risky is Risk » Show 300 - Facebook Marketing Show 300 of  The Engaging Brand leadership and marketing podcast is ready  just for you. Are people really thinking about brands when socially networking? Are people really thinking about brands when socially networking? Kathy Garolsky on Social media can be your brand trigger! How do I make it differentiated from my competitors?
    [Social Media] How Digital Rewards Can Help Build Employee Buy-In #IBMConnect #IBM #SocBiz
    The session, titled “The Social Employee: Branding From the Inside, Out,” will focus on the importance of building a culture of engaged brand ambassadors who can represent their company in the digital bazaar. In our research for our book,  The Social Employee : How Great Companies Make Social Media Work  (McGraw-Hill, 2013), we learned that many people within a given organization view social adoption in the workplace in much the same way as we used to view our trips to the dentist. See what others are saying about The Social Employee and order your copy today!
    [Social Media] Buyology Lesson 1: The Logo is Broken
    Of course those of us who are part of the social revolution know that traditional marketing is becoming more and more ineffective, but this book not only says in a way that your boss will listen, but goes one step prover and scientifically proves it (to a degree – the samples are small.). Starbucks provide our coffee, Ooyala provide our video platform, Optix provided a social media survey, etc. Every wondered how you know an advert is for a product without seeing the logo or the product? One of the hot new trends in marketing circles at the moment is neuromarketing.
    [Social Media] Buyology Lesson 1: The Logo is Broken
    Of course those of us who are part of the social revolution know that traditional marketing is becoming more and more ineffective, but this book not only says in a way that your boss will listen, but goes one step prover and scientifically proves it (to a degree – the samples are small.). Starbucks provide our coffee, Ooyala provide our video platform, Optix provided a social media survey, etc. Every wondered how you know an advert is for a product without seeing the logo or the product? One of the hot new trends in marketing circles at the moment is neuromarketing.
    [Social Media] Four Secrets of the Super Productive
    Turning off the Social Media distractions is key, checking in for 20 minute periods 3 or 4 times a day works. Shes a writer, professional speaker, community and social media strategist, and has worked with businesses of all sizes to solve business problems through better communication. But I do get asked a bit how I “manage to do it all&#. certainly don’t do it all, and I have my days where I’m woefully behind or buried or overwhelmed. What I DO do, however, is get the important stuff done on a pretty consistent basis. It’s not fancy. Do It 2.
    [Social Media] Preparing for the Next Disaster: The Future of #crisisdata
    by Wendy Harman, Social Media Director, American Red Cross – Reposted with permission (original post appeared on the NTEN blog ). In the midst of inexplicable tragedy, my personal definition of the social web got rocked. I’ve always evangelized the potential of tools like Facebook and Twitter to create meaningful communities and collaborations, but now realize the true opportunity for all of us who spend our days mixing up cocktails of mission and technology: social tools + people = lives saved. Crisis data = people. Please send someone to get her out.&#.
    [Social Media] The beauty of a simple apology
    'A few weeks ago, I had a very unpleasant experience with a social media platform. The next day, I voiced my complaints in an article that I then shared on social networks and the Facebook Page of the company. In fact, things got so bad that a moderator decided to delete my account overnight. Initially, staff decided to delete my comments. However, a few days later, the CEO sent me an email in which he sincerely apologized for everything. really felt that my complaints had been heard. Perfection does not exist. We all make mistakes. However, It works wonders.
    [Social Media] Are Twitter Lead Generation Cards the Email Marketers’ New Best Friend?
    'Social Media Controversies Addressed, Fresh Each Week. The recently launched Lead Generation Cards , however, may change how you think about cards, and might even revolutionize the role of Twitter in your paid social advertising mix. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.
    [Social Media] Story And Conversation: Pin It To Build A Brand
    Pinterest in a relatively new wave of social media in the branding world. Cabot Cheese's board for appetizers brings appetizers made with their cheeses to life. This week at work, I was explaining Pinterest to some of my coworkers, and one of them posed a question that I had yet to ask myself — What brands are using Pinterest? How It Works. If you haven’t heard of Pinterest, it’s basically an online bulletin board. Users can share pictures from websites that they find interesting or inspirational. If it sounds like fun, it is! How Brands Are Involved. Chris March.
    [Social Media] InstaBRAND on Instagram
    Instagram is at the forefront of the visual media revolution, challenging norms on text heavy social networks. There seemed to be a tipping point starting in 2012 with a little bit of a backlash from marketers who were tired of public relations and social media types owning and pushing content marketing strategies. m probably going to p**s off a lot of PR, SEO and social media types, but the truth is most marketers and consumers are tired of hearing the record stuck on repeat. Geoff calls it the end of the Social PR Revolution. My answer: Both.
    [Social Media] Good Old Fashioned Values
    When I show an audience statistics of online usage, adoption of mobile, specific uses of YouTube to build audience or general Social Media quirkiness that generates a lot of attention, they shake their heads in a way that says, "I can't believe this," "who has the time for this?" social media. If we use our traditional values in this now-digital world, we're going to fall behind. faster. have the pleasure of speaking in front of audiences that are both large and small all over the world. This gives me a very unique perspective. rapidly. facebook.
    [Social Media] Streamlining Text Messaging To Fast Track Mobile Marketing
    Whether chatting with friends and members of their social networks, or receiving alerts from banks and favorite brands, text is people’s primary communications tool. According to the latest forecasts from Informa Telecoms & Media , “humble SMS will remain a significant source of revenues and traffic for mobile operators on a global basis until at least 2015.&# In fact, a new study out from Deloitte shows that SMS has the lead, with more consumers preferring text to social media and email engagement for mobile users. billion by 2015 up from $105.5
    [Social Media] Why Tech Already Has Women (And Why They’re Better Than Arrington)
    Generally women outpace men in their use of social technologies. Instead of supporting old structures for speaking — such as soliciting speaking submissions from chest beating male A-Listers — build an editorial mission for the conference, and seek out great male and female speakers beyond the comfortable and immediate social network. For readers who aren’t familiar with Danny, he is co-founder and partner at Bonsai Interactive Marketing , a full service marketing agency offering integrated , social media and mobile marketing solutions and applications.
    [Social Media] The Agency Of The Future
    Whether it's because of Social Media or the sudden growth of branded content, more and more agencies will have amped up content departments that will look, strikingly, like the creative departments of today and yesterday. Whether it's transmedia or the growing popularity in having a non-linear story being told by a brand, the core idea of making a brand a better story-teller (through content, analytics, social media and various other media channels) is going to change the org chart in a major way. media channel. social media. Content.
  • KIKOLANI  |  FRIDAY, AUGUST 24, 2012
    [Social Media] Fetching Friday – Resources Mashup & How to Generate Good Ideas
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on Over at the Social Media Examiner Blogging Club, I’m offering free blog reviews. Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. Social Media / Social Networking. The Resources Mashup. Blogging / Content.
    [Social Media] 58+ Resources to Master SEO Copywriting
    Social Media Meta Tags: How to Use Open Graph and Cards. Neil Patel from Quicksprout did a great job explaining the role of meta tags in social media. If you’ll be doing social media marketing, this is a mandatory read. 'If you want to be competitive as a copywriter, your work needs to be optimized for SEO. What is the point of writing an amazing and compelling article if people can’t find it on the web? 92% of marketers say that content creation is very effective for SEO. Section 1: An Introduction to SEO Copywriting. What Is SEO? Image source.
    [Social Media] The Truth About Marketing Leadership
    Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. media hacks. online social network. social media 101. social media marketing. social scoring. Episode #293 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Mark W. Is it how many people follow someone on Twitter ? itunes.
    [Social Media] [CASE STUDY] Is it worth paying to promote Facebook posts?
    This is a guest post by Chad Davis, Social Media Director at the National Association of Home Builders, a recent SocialFish client. He kindly updated us on recent progress related to Facebook testing, and we thank him for allowing us to share this great info here on the blog. ———————— In the wake of Facebook’s recent decision to begin limiting the reach of posts from Brand Pages , NAHB decided to run a test to see what Facebook’s suggested $100 fee would get us. First, some background. Have you tried this?
    [Social Media] 5 Secrets to ‘Going Viral’
    'The evolution of technology and the rapidly changing landscape of social media has made life interesting and difficult for marketing and advertising executives. The graphic should go live on all parties’ websites and across all their social media platforms to give it the widest possible launching pad for exposure. My company also has a promotional and PR division that has extensive media contacts so we also distribute the infographic widespread to relevant media in order to maximize coverage. 1) Identify the ideas that have legs.
    [Social Media] Help #Nifty50 Kids find a corporate sponsor. Unveiling New Logo – More you Pin the More Kids Win! Please Share!
    Members of the marketing and social media communities were thrilled to see their hardworking colleagues gain the recognition they deserved, and we are very proud to be bringing the awards back for a second year.  finance, education, B2B, health, sustainability, security, media, etc.).  This year, we also wanted to add a social brand purpose to the event and its sponsors. After careful consideration, we finally settled on our third goal: 3)    Provide positive social good through the contribution of technology devices to underprivileged children.
    [Social Media] 5 Ways Brands are Valued Today
    Intangible used to be something in addition to company assets.not now.intangible as blogged above.are now the most tangible sign of a successful company in today's social media world. Brands have always had an intangible value and in the past this has been so important that the valuation has been placed on the balance sheet. The intangible value has evolved with the evolution of  technology over the last decade. The brand is valued by consumers not as much on perception, more on delivery of promise. brand brand value intangible value balance sheet company assets brand
    [Social Media] Why I'm Tired of #Fail
    Tagged With: Communication , complaining , Customer service , feedback , listening , Social media [link] Georgy Cohen “We talk personally of embracing failure as a learning experience, but we so easily brandish the scarlet letters of #FAIL for others. When you talk to companies about how they’re using social media, I can tell you that the “fail&# label is still something that they fear. link] Howie at Sky Pulse Media I agree with you.I ashamed [link] KevinMGreen It’s the social equivalent of “Road Rage.&# Is It Just Us?
    [Social Media] In Rome, Do as the Yelpers Do
    As niche social networks and applications have arisen, their users have populated them with powerful reviews. Highlight user photos whenever possible on your social media, and use your images when you claim local review pages. Thomas Jefferson’s home Monticello, a must-see in Charlottesville. During my winter holiday in Charlottesville, every meal we enjoyed at a restaurant was at a well recommended Yelp venue. Similarly my colleague Chris Pilbeam remarked that every venue he visited on a recent trip was suggested by travelers on TripAdvisor. and Bing.
    [Social Media] SEO in 2013: What to Expect
    More and more social media sites have video at the center. SEO analysts around the world are constantly searching for the best ways to stay ahead of the optimization game. Here are a few SEO trends you can expect to see in 2013. Expect to hear the term SEO less often. Search Engine Optimization is used so often it has almost become cliché. SEO also is gaining a reputation for manufactured search engine status. Expect more and more SEO services to shy away from terminology that paints them as cheating the system and to embrace terms like content management. Expect even more video.
    [Social Media] Review of the Online Group Buying Industry
    Group buying, which refers to social buying or collective buying as well, is the buying an offer which has been significantly reduced, due to the fact that it is only valid if enough buyers are found. With the failure of Google Buzz and the missed opportunity of seizing Groupon, the search giant has not been able to make a stronger impact on social media and its different segments. Group buying is a trend that had incredibly growth throughout 2010. Here is a short review of these 2 key players in the online group buying industry. Until October 2010, the Washington, D.C.
    [Social Media] You’ve Got the Wrong Measures!
    The prevailing business philosophy around social media are consumed with measuring everything with the aim of determining effectiveness. The marketplace is exploding with tools to provide data insights, knowledge and wisdom about what are and aren’t effective social media strategies. The obsession with measuring all things social is indicative of thinking inside rather than out. The irony of measuring all things social is that the measures are put for the moment. Is Measuring Social Relevant? Do you measure market needs and intents?
  • TWITIP  |  FRIDAY, JUNE 11, 2010
    [Social Media] 5 Awesome Twitter Searches
    Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Chris Webb @freewebapps Chris Webb runs Really Useful Web Apps, a free software program for Bloggers that helps you to get traffic, use social media and more 5 Awesome Twitter Searches 15 Twitter’s search engine is really one of it’s great features, and in this article I’m going to demonstrate some really cool searches you can do with it. Who’s saying stuff about me outside of Twitter? thanks!
    [Social Media] Digital Ecosystem Interaction Map
    What can I expect from social networking channels? Those streams of content were published to the internet through several channels (note: I was only engaged to architect the social media component of their digital ecosystem, which is why owned properties aren't in the list.) I've created the digital ecosystem interaction map to answer the following questions: How do I tie my different digital properties together? How do I achieve successful community integration throughout my marketing & communications channels? What type of content should I be focusing on creating?
    [Social Media] Cut thru marketing clutter, connect w prospects, customers w 6.
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Six types of stories to help you create compelling stories by trey on August 25, 2010 “As every traveller knows, tales shorten journeys,&# said the Innkeeper in the prologue to Geffrey Chaucer’s The Canterbury Tales. In short, tales, or stories cut through marketing clutter and help you connect with prospects and customers. Casey Hibbard develops yet another specific type of story in her book Stories that Sell. Big idea: People don’t need more facts.
    [Social Media] Build A Platform
    The platform was owned by the media company that published the newspaper or put the radio station on the air. This is a good thing, because we're (finally) putting to rest the hyperbole of social media and moving towards something a little bit more real and substantive than pageviews, likes, followers and more. media company. social media. There is one true, defendable thing you can do to avoid unemployment. What do you think it is? Take a guess. better education? Work for a secure company? Start your own business? Move to a more prosperous area? radio.
    [Social Media] Growing Customers Means Growing Relationships 
    For most Facebook users, the social media site is just that; a place to socialize. In fact, General Motors pointed this out last May when it decided to discontinue advertising with the social media mogul. Here are a few ideas to help you get started on building more social media relationships for your business: Keep it personal : Reach out to your customers on a personal level. In what ways do you feel social media allows you to stay more connected with your clientele? 'Growing Customers Means Growing Relationships. Socialnomics
    [Social Media] The ‘Way’ of TheWayoftheWeb
    Or to put in another way, we provide content and content marketing, search engine optimisation, social media marketing, accompanied by the tuition and insight into how this impacts the business as a whole, beyond plans to publish a blog post per day or five tweets a week. It doesn’t mean that we don’t handle ‘straight’ SEO work, content outsourcing or social media marketing, but it means that we work harder to align that as part of the overall business, no matter what level of investment is being made. It is bad when one thing becomes two.
    [Social Media] A Shockingly Great Video that Explains Reddit to the Novice
    'One of the bad parts about being in social media professionally is that I often have to travel to conferences. Featured Reddit Social News social news video For this reason, I missed the best novice explanation of Reddit that I’ve ever seen. It’s actually quite brilliant. The front page of the internet has its strengths and its weaknesses. This video gives a relatively unbiased view, pointing to both sides. As the narrator describes it at the end, “You’ll wonder how you ever interneted without it.”
  • SOSHABLE  |  MONDAY, JUNE 14, 2010
    [Social Media] YouTube Facts, Stats, and Other Trivia (Infographic)
    Find more amazing data on this Social Media Blog. Tags: Social Freshness YouTube infographic Blast. After 5 years of sharing videos, YouTube is the undisputed heavy-weight champion of the LOL world. Everything from video marketing to funny personal videos make their rounds through YouTube at a breakneck pace on a second-by-second basis. This infographic below compiled by Website Monitoring and found via Viral Blog puts all of the tremendous information that went along with building the site over five years into perspective. Will YouTube be here for another 5 years?
    [Social Media] A Call For LOVE From All Over The World
    Mindjumpers’ role is to execute EJAF’s campaign activities and community management on social media. In the beginning of February this year, we activated a global campaign on social media developed by the agency Mother from London to get people from all over the world to show that they believe in the strength of love and compassion to fight discrimination and stigma surrounding HIV and AIDS. Similar Posts: How to Manage Issues on Social Media. Facebook Is Global, But Social Is Local. Global campaign establishing a message of love.
    [Social Media] How to handle negative reviews on blogs
    Monitor Smile Respond Acknowledge Affirm Contrast Appreciate Monitor : whether you want to “do social media” or blog, you are already the subject (or target) of folks who are already creating content. You're doing a great job on social media. Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ How to handle negative reviews on blogs by trey on June 12, 2010 Now that everyone is a publishing, sooner or later, you will have to deal with a negative blog review. The end result? Agreed.
  • KIKOLANI  |  SUNDAY, JULY 28, 2013
    [Social Media] Fetching Friday – 22 Marketing Links
    'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on Social Media / Social Networking. Social Media Automation Tools for Marketers – Discover 3 social media automation tools to help you be more productive and efficient with the execution of your social media strategy. The $21,000 Tweet – Jason Miller shows how tracking leads from social can influence pipeline and revenue won. The Resources Mashup.
  • KIKOLANI  |  FRIDAY, APRIL 26, 2013
    [Social Media] Fetching Friday – Resources Mashup & Exercising with Cats
    'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on 26 Mobile Apps to Improve Your Business and Networking – Here are 26 apps to help you network, stay connected with your social communities and conduct business while on the go. Social Media / Social Networking. 10 Vital Steps to Building Social Influence – Most seek to build influence; measure influence; and yes, some will even attempt to sell influence. The Resources Mashup.
    [Social Media] A Guide to Multilingual SEO Strategy
    good copywriter will be able to perform regular content assessment as well as providing link building and social media optimization. With foreign languages experiencing exponential online growth, it’s important to consider whether or not multilingual SEO might be of benefit to your company. There are still many opportunities to carve out niche footholds in foreign language sectors by utilizing top performing keywords to attract international attention, in domain names, URLs and within the content of your website itself. Adapt. Understand your target market. Optimize. Conclusion.
    [Social Media] Fetching Friday – Resources Mashup & Giveaway Winner
    look at whether numbers really matter when it comes to the size of your blog community or social following, and how engaging with a smaller group is better. What social signals do Google and Bing really count? Social Media / Social Networking. essential steps for executing your social media strategy – simple yet required steps for any social media marketing plan. social media trends impacting businesses – #4 I think is probably the biggest issue. Blogging Tips, social media advice and video tutorials.
    [Social Media] Tips on Using Facebook as a Good B2B Marketing Tool
    According to a survey from Chadwick Martin Bailey and iModerate, customers are more likely to buy from companies they follow on social media. Marketing Tips Social Marketing facebook top rank dave folkens facebook marketing facebook a good bto b marketing tool 5 tips on better marketing for b to b companies chadwick martin baileyAlthough Facebook’s initial intention was to connect and share on a personal level, B-to-B companies for the most part have a hard time using Facebook as part of their overall marketing program. More than 500 million active users.
    [Social Media] Why You Should Give Your Best Posts Away
    Tags: Advanced Blogging Tips Blogging Tips Social Media
    [Social Media] The White House Commemorates the Presidential Inauguration on Facebook
    Regardless of your political views, marketers can learn from how The White House’s social media team creatively leveraged content in real-time to engage their fan base of more than 1.6 Editor’s Note : This is the first in a series of weekly posts that highlight interesting examples of brands using imagery to their content marketing advantage. Read on for this week’s example and analysis from Jessica Gioglio. million during the Presidential Inauguration. Given the impressive.
    [Social Media] Applying Anthropology Concepts to Business Models
    Broadly speaking, anthropology is a study of humans that draws upon knowledge from both the social sciences and the biological sciences. An anthropologist may even need an understanding of social sciences and the humanities in order to posit theories and conduct research. Under this wide umbrella, individual fields of study may include cultural anthropology, social anthropology, physical anthropology, and linguistics. This effect can be seen in marketers who successfully incorporate social media influencers and advocates as part of their overall strategy.
    [Social Media] 910 Blog Comments You Wrote Here
    Old content is especially helpful when one sees lots of comments, tweets, and other social sharing metrics reflecting the value of whatever is written. 68 is also the number of comments about my belief that social media fails to bring us closer. Ari Herzog provides social media marketing and editorial services. Media commentsPhoto by lazy_lobster. Time is an illusion on the internet. Search engines prove this statement true, evident by people such as Marc Pitman discovering old content to answer new questions. Thank you for reading!
    [Social Media] 5 Ways Analytics Are Important To Your Local Business
    'If you own a local business and you don’t track your sales, online website traffic, social media metrics, and offline conversions, then you are missing out on important information and important opportunities for your business. You should install an analytics program on your website and pay attention to the statistics that drive sound decision-making. Here are 5 ways analytics are important to local businesses: Track local engagement – Your website sits on the World Wide Web, but your business is local. Focus on that information.
    [Social Media] Your Most Important Marketing Activity Today
    Is it blogging, pay-per-click marketing, social media , or something else? 'Do you know what your most important marketing activity is today? This is a topic that is often debated among Internet marketers. Some people say you should start a blog and write to it every day. That’s actually not a bad idea. In fact, a daily blog is a powerful online marketing weapon that can bring you years of benefits that include traffic, search engine rankings, and increased reputation. But does that mean every business needs a blog? Not for everyone. But every business is different.
    [Social Media] What Is True Link Building?
    That could include press releases, social media, some types of guest blogging, certain link requests, and even some traditional types of link building exercises. 'Some people would say Google Panda and Google Penguin effectively killed link building. But did they? Or is it that they simply killed an inefficient and spammy type of link building? You can’t really exist on the Web without inbound links. How will the search engines ever find your website? How will you get indexed if you don’t have at least one inbound link? There’s no guarantee that a No.
    [Social Media] Your Three-Step Lead Generation System
    After you’ve got your offer set and published, promote it through social media and other means to drive traffic to your opt-in page. 'E-mail marketing is still as effective today as it ever was. But you’ve got to generate leads. To generate leads you have to build trust. Here’s your three-step plan for generating trust and building your e-mail list by generating more leads. Set up your opt-in system – You have to have a system in place if you want to generate e-mail leads. That requires a form. Follow up on your prospects if you can.
    [Social Media] Look, It’s Cyber Monday!
    Then send out an e-mail blast to your newsletter list and promote your one-day-only sale through your social media accounts. Cyber Monday is the Monday that follows Black Friday. It’s also traditionally the biggest online shopping day of the year. And ever year it keeps growing as more and more people go online to make purchases, presumably for the coming Christmas season and multiple holidays that take place this time of year. So what happens if you own an online store and haven’t planned any specials for Cyber Monday like your competition has? Not necessarily.
    [Social Media] How SEO Has Changed In 20 Years
    Then, along came blogging and social media, videos, mobile marketing, etc. In the early days of Web marketing, webmasters spent their SEO capital writing impressive meta descriptions and stuffing their web pages with keywords. Particularly important was the meta keyword tag. It was not unusual to visit a website, view source, and see hundreds of keywords stuffed into the meta tags that didn’t even appear on the page. Google showed up on the scene in 1998 and suddenly back links became the most important thing. Google Panda was one of those. Create value to receive value.
    [Social Media] Are You Over Analyzing Your Small Business?
    Whether it’s email views and responses, visitor activity on your site, or how readers respond to social media activity – there is a way of collecting data and measuring that data against a range of standards. There is an interesting post on Small Business Newz that discusses the much vaunted “Big Data Train.” ” The article makes sense up to a point, however, there are times when I wonder if small businesses are over analyzing their online presence. Being online does open up the prospect of measuring everything that happens. Bit is it too much?
  • TWIST IMAGE  |  SUNDAY, JULY 17, 2011
    [Social Media] Media Hacks Is Back With Episode #38
    This is also episode #38 of Media Hacks. Chris Brogan , Hugh McGuire and I dig deep into Google + - the new online social network from Google that has over 10 million users in under two weeks and over one billion items shared. We look at what this new entry into Social Media means to Facebook , Twitter , business and beyond. If you're curious about Google + and the ever-changing landscape of our digital lives, I highly recommend you take a listen to this episode of Media Hacks. media hacks. online social network. social media 101.
  • ARI HERZOG  |  TUESDAY, APRIL 24, 2012
    [Social Media] The Death of Blogging: Part 271
    Ari Herzog is currently seeking a full time position in social media. Media bloggingIt seems that every month there is a newspaper article about the death of blogging. Editors talk. Verne Kopytoff wrote a sensationalist headline in the New York Times in February 2011 entitled, “ Blogs Wane as the Young Drift to Sites Like Twitter.” ” I and others responded at the time why Verne was nuts and blogging was very alive. ” As if. 500 over time, that elaborates corporate blogs are disappearing and corporate Twitter accounts are gaining notoriety.
    [Social Media] #3: Fascination Power Blogging with ALARM!
    Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social #3: Fascination Power Blogging with ALARM! For example, Pushing Social solves the problem of having your blog ignored.  tweetdiner Let’s Meet on Facebook Featured On Pushing Social / Fascination / Series / Social Media / #3: Fascination Power Blogging with ALARM! by Stanford on August 24, 2010 Spread it! Fidgeting, nail-biting, tension that crawls under your skin and puts you on edge.  Sometimes it scares you.  How about you? 
  • SPIN SUCKS  |  MONDAY, MAY 7, 2012
    [Social Media] Cómo se dice… “Strategic Communications”?
    Yes, this may mean socializing with the enemy. Her former incarnation as a social media gun-for-hire working with both small businesses and Fortune 100 clients. She blogs occasionally at The Social Joint , tweets incessantly as @LucretiaPruitt and often  speaks to real, live people on social media integration and strategy and blogger outreach. Today’s guest post is written by Lucretia Pruitt. . was recently asked what I considered to be my strongest business skill. It was just one of those side conversations. In hindsight? How about CPM s?
    [Social Media] Turn Your Brand Into A Commitment Engine
    online social network. social media. Episode #345 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There is a well-worn thought that small business can learn a lot from how big business operates. John Jantsch is one of the people who will flip that notion on its head. Jantsch spends his days helping small businesses grow. His company, Duct Tape Marketing , has spent years helping small companies to think small (effective and profitable). Enjoy the conversation. blogging. brand. business book. david usher. digital marketing.
  • KIKOLANI  |  FRIDAY, AUGUST 30, 2013
    [Social Media] Fetching Friday – 21 Marketing Links
    'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on Social Media / Social Networking. Ways to Use Video to Improve Your Social Media Marketing – Social media gives more video options: Here are the new ways you can use videos within your social media marketing strategy. You’ll just get one email a week on Fridays with one post about blogging, business, SEO, and social media. Business / Career.
    [Social Media] Fetching Friday – Resources Mashup & A Slow Loris
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on Social Media / Social Networking. How to Effectively Rebrand Your Social Media Profiles – What you need to know to rebrand your business on social media. Six YouTube Tools and Tips For Social Media Success – YouTube gets overlooked as a social network despite the fact that it is the most popular of the video sharing sites. Freelancing.
    [Social Media] 9 TED Talks That Will Stretch Your Business Mind
    It's easy to look online and find every social media pundit blogging or tweeting about community management and building a strong brand evangelist platform, but many get it wrong. If you think that the Internet and social media are some of the best things to happen to business, please take a moment of pause and watch what Sherry Turkle has to say about it. social media. It doesn't take long to find inspiration. It takes forever to figure out how to do something meaningful with it. It's always a treat. TED Talks That Will Stretch Your Business Mind: 1.
    [Social Media] First Impressions and Second Chances
    First Impressions – Part One I have certain alerts set up via Google (as well as other social monitoring platforms), to alert me to words and phrases that could point to articles or blog posts relevant to me or my clients. It could be that this company is one of the best in the world at web and Facebook page design, among other social media skills. You might also like: Blog Comments and Reputation Central Success Stories and Questions of Scale Social Media and Holistic Cultures Tags: branding , Business , perception 15 voices - share yours! link] New!
    [Social Media] Government 2.0 Camp - What I Loved and What I'd Like to See Next Year
    Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Government 2.0 People were just happy to be discussing how social media is changing the way our government operates. Cluetrain post , the discussion centered on the fundamental principles of social media and the government. Most of the attendees at this year’s conference were either already social media evangelists or practitioners, or were interested in learning more. Government 2.0
    [Social Media] Communes vs. Communities
    Old business models applied to use of social technology aimed to attract people into transactional traps by appealing to and creating self interest. Getting your blog, your content and profile highlighted in one of  major media communities strokes the ego and fulfills the intended self interest, you are important and admired.  These social media models represent the same old media models just with a different twist. Their use of social technology is aimed at preserving the same old thinking. Common beliefs are what creates relational bonds.
    [Social Media] Redesigning Your Blog to Drive Reader Behavior
    It’s undergoing a full makeover , led by the amazing Rafal Tomal from Copyblogger Media. Better explain our social media and content marketing services. Showcase our new Social Pros Podcast. My site is dedicated to social media speaking , and was also built by Rafal Tomal. This year, however, we have tweaked the audience focus for Convince & Convert , and our objective is to write for social media and content marketing professionals. Thursday – Social Pros podcast. The Case for Redesign. Why bother?
    [Social Media] OpenMarket’s Andrew Darling Talks Mobile Giving
    The all-day knowledge seminar organized by AIME (the Association for Interactive media & Entertainment) is already standing room only (!), Andrew Darling –esteemed colleague, OpenMarket executive and Chair of the AIME event provides us with an update of the mobile/cross-media campaign by DEC (Disasters Emergency Committee) to help the millions of people in the horn of Africa suffering from the worst drought in human history. The cross-media effort paid dividends, allowing DEC to raise over GBP1 million in July alone. Mobile for good. Multi-channel matters.
    [Social Media] Linkjacking is Good, Bad, and Ugly
    The idea is to generate traffic from social media sites and even the search engines without having to write a ton of original content or do the research.  In social media, there is an undercurrent of negativity towards the linkjacking practice, but only a small percentage of people actually take notice.  There are often complaints on social media sites that linkjacking is unfair to the website source.  Sites like Gizmodo act as filters for social media people.  This Social Media Blog can be linkjacked at any time.  Blast.
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense MARKETING: A CONSTANT TAP ON THE SHOULDER by Nancy Myrland on September 16, 2010 ??Yesterday Comparing our marketing efforts to an intentional distraction used in social settings seems to be the exact kind of marketing approach we want to avoid! Virtually any of these behaviors in social settings are far more attractive than a constant tap from an unseen finger demanding our attention.
    [Social Media] A Few Go-To Sites
    With all the content coming at us in various forms of media, it can be difficult wading through the noise to find the signal. Social Media? Social Media Examiner and their posse of writers and researchers do a fantastic job. 'It can be difficult to find trusted resources on the web, those you would call “go-to” sites. Skimming and Scanning  has become our reading style. There are a few sites I consider go-to sites on certain topics, and there are a few people who I’ll try to read or watch whatever they publish. CoinDesk is the source.
  • DANNY BROWN  |  TUESDAY, JULY 12, 2011
    [Social Media] Does Your Blog Embrace Mobile Browsing?
    originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Some interesting figures about mobile browsing and user activity: 38 percent of web users in the U.S. access the web from their phone (or 89 million people). 53 percent of Americans using their phones to go online do so at least once a day. 65 percent of mobile users aged between 18-29 use their phones to go online. 43 percent of mobile users aged between 30-49 use their phones to go online. Centre your content.
    [Social Media] Blogging for Tickets. Am I Selling Out?
    You may be aware that journalists and bloggers are sometimes offered free stuff in exchange for media coverage of some sort. To craft my post to fit my style and audience, I also wrote about Cirque du Soleil’s stellar social media program and their strategic outreach to bloggers. You are also invited to connect with others interested in social media on the friendly folks on the  AlmostSavvy page on Facebook where we share news and tips. How Not to Use Twitter for Business (FroYo Edition) Social Networking Friends vs. Real Life Friends Who Influences You?
    [Social Media] Day 12: People of color impacting the social web – Christie Glascoe Crowder #28DaysofDiversity
    Also note that 28 Days of Diversity is not a popularity contest or an influencer list but a list of thought leaders in the social web sector, including entrepreneurs, bloggers, conference organizers, IT professionals and friends not ranked in any particular order who I have either met in person or followed online. ditched corporate America and my own successful project management firm to become a full time author/blogger, certified life coach, and now, certified social media consultant. As we all know, February is Black History Month.
    [Social Media] Chasing Greatness While Missing Uniqueness
    Lots of people and organizations are using social media to try and achieve greatness. They pursue ranks, rating, followers and media attention as hallmarks of their “greatness” However, only the few become great and not from following anything accept their own uniqueness. The Social Era Enables Uniqueness To Create Greatness. The Social Era enables individual uniqueness to create collective greatness. We all individually and collectively possess “uniqueness”  Our DNA’s are ours alone and no one elses.
    [Social Media] In The Middle of Deception
    Today the “ market of conversations ” fueled by social media is creating a transparency that reveals truths and rejects lies. No one likes to be known as a liar, a deceiver or a manipulator. The truth be known most employee’s feel that way about their organizations behavior. The word truth has a variety of meanings, from honesty, good faith, and sincerity in general, to agreement with fact or reality in particular. The opposite of truth is a lie. The Truth About Markets. Lying brings consequences because relationships are founded and built on trust.
    [Social Media] The Questionable Ethics of Klout Perks
    On the social web, it is important to look at the details, including content publishing rights, communication “best practices,&# influence theory, or a “Perks&# package. ’ Marketing, PR and social media folks don’t have the same kind of rigorous code of ethics, unfortunately. Tags: social media calvin lee ethics klout klout perks Mike Ashworth Society of Professional Journalists Susan Murphy It has brought up the question of ethics. Will these influencers always reference the Perks program when touting their Klout?
    [Social Media] Forget Indexing Tweets: Google Is Pulling Them Directly from the API
    When Google rolled out with Caffeine last year, the idea was to speed up the way that the search engine was able to index pages, particularly for use in real-time social media searches. It’s a cool feature, but it’s just an addition to what they’ve already been saying for a couple of years (and proclaiming more openly in December) about how social signals are playing a roll in their algorithm. Apparently, that wasn’t fast enough, so they’re going straight to the source. We just ran a test of our own (above). No indexing could work that quickly.
    [Social Media] The Best Response
    Isn't that a cardinal Social Media sin to not have any acknowledgement? social media. It's getting harder and harder to respond back to everyone. often send out tweets, Blog comments or Facebook messages thanking people for leaving comments on this Blog, retweeting my tweets or linking to me (and my content) in one way, shape or form. I'm also very candid that I suck at the repartee and the back and forth online. I've also Blogged about this topic quite frequently. Comments, content and conversation is everywhere. No more. Posted a comment on my Blog. Flattering?
    [Social Media] Google Went “Code Red” to Save Google Buzz
    pamorama marketing, life, social media Home About Bookshelf Links Contact Google Went “Code Red&# to Save Google Buzz by Pam Dyer on February 18, 2010 Share Here’s the story of how panicking just enough may have saved Google’s answer to Facebook and Twitter. But since this early failing, Google employees — specifically VP of product Bradley Horowitz and Buzz product manager Todd Jackson — have done a rousing job answering criticism from users and the media with rapid-fire updates to the product. It wasn’t easy.
    [Social Media] I’m joining Tech Media as Director of Digital and what it means for TriOut
    It was announced earlier today that I have a new position with Tech Media. Below is the press release from [link] With over 10 years experience in technology and the social media sector Sutton, helps individuals, startups and businesses succeed in understanding how to communicate online via brand strategy, social networks and mobile marketing. I’m excited about joining the TechMedia team and looking forward to helping to educate, network and build the region’s technology economy through events and media,” Sutton said. as their new Director of Digital.
    [Social Media] How To Tell If The Next Big Thing Will Flop
    'This is the time of year when the International Consumer Electronics Show  gets a lot of media attention, and rightly so. see this as a lesson in developing an audience first, by utilizing social media, blog posts, and email to get people thinking about how this new thing will benefit them. . It’s the chance for the world to see what these tech companies have been diligently developing in hopes of being the next big thing. But many of these things don’t make much of a splash in real life. Underestimating The Market.
    [Social Media] Algorithm Cruelty and Human Misjudgment
    Social media has put every error in judgement under a microscope and then broadcast it into a reputation management challenge. 'By now, you probably have seen the “Facebook Year in Review” storm over the way that some users were presented with painful memories from the past year in a happy sort of way. Eric Meyer, an expert web designer, became the inadvertent spokesman for the opposition when he took issue with the practice on his blog. His recent post  on the whole subject has some very good points for any business that has an internet presence to consider carefully.
    [Social Media] 30 Low-Cost Ideas for Content Marketing on a Shoestring Budget
    You can’t produce custom blog articles, eBooks, or multi-media content without  time, which is the world’s most precious, non-renewable resource. Type out a thoughtful answer to a question posed on social media, in blog comments, or via email, and publish for low cost marketing. Actively invite your social media followers and blog readers to share photos, quotations, and thoughts on your brand’s product or services. Repost on social media, or curate into a blog post. While the thought isn’t entirely false, content certainly isn’t cheap. Memes.
    [Social Media] Training Your Mind
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « The Dalai Lama and Business | Main | How to Encourage Social Media Sharing » October 24, 2010 Training Your Mind Your mind is the most powerful tool available to you for both personal and professional productivity.  For one thing, I enjoy blogging, but there are dozens of other reasons why blogging is an essential component of my social media marketing.  He noted that when the mind is healthy, so will be the body.
  • KIKOLANI  |  FRIDAY, MAY 31, 2013
    [Social Media] Fetching Friday – 20 Marketing Links & The 7 Minute Workout
    'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on 26 Ways to Create Engaging Content – Social Media Engagement: how to use content to nurture engagement with your audience in a way that’s easy and manageable. Social Media / Social Networking. Fix Google+’s Biggest Annoyances with These Userscripts – Last week at Google I/O, the company’s social network got a big facelift. The Resources Mashup. Penguin 2.0
  • KIKOLANI  |  FRIDAY, JUNE 28, 2013
    [Social Media] Fetching Friday – 22 Marketing Links
    'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on Infographic: 2013 SEO Ranking Factors, From SearchMetrics – Find out how keyword domains, keyword links, brands, social signals, content, backlinks, and on-page technology affect rankings. Social Media / Social Networking. Every week on Friday, I start a thread on the Social Media Examiner Blogging Club so members can share their favorite blog post of the week. Blogging / Content.
  • ALEX BLOM  |  THURSDAY, JULY 1, 2010
    [Social Media] Groupon vs Local Papers: Sometimes control is good
    Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me Groupon vs Local Papers: Sometimes control is good by Alexander Blom on July 1, 2010 in Thoughts, tips & advice Spread it! Even if there is a revenue share paper media have shot themselves in the foot once again. create fresh, unique Internet Marketing and Social Media campaigns tailored to help you grow. WordPress Admin
    [Social Media] The Perils of Pinterest
    Ah–the hazards of “doing” social media for work…what’s just fun and games for regular people gets the fun totally sucked out of it when it’s part of your job. Welcome to my love/hate relationship with Pinterest. started using it for fun a few months ago and I was just like any other Pinterest-obsessed female: pinning recipes and house pictures and all kinds of cute stuff. Then I realized ASHA members were using it a ton, and started using it i n a business context … and that was the end of the fun. ” Sigh. Except sometimes not.
    [Social Media] YouTube Tuesday: Checking In With Facebook Places
    Digitalia | Indianapolis Social Media Marketing « Firebelly at Blog Indiana | Main | 5 Helpful Facebook Places for Business Articles » August 24, 2010 YouTube Tuesday: Checking In With Facebook Places People are calling it a FourSquare killer. Chad Richards is Social Marketing Manger at Firebelly Marketing, a social media marketing agency. People are calling it a Facebook killer (due to privacy concerns). Im not calling it anything until Ive spent more time with it. In the meantime, here is Facebooks official video about the new Facebook Places.
    [Social Media] Twitter announces #NewTwitter
    Digitalia | Indianapolis Social Media Marketing « Flickr Friday: The Content Grid | Main | Branding Outside The Box » September 15, 2010 Twitter announces #NewTwitter Last night Twitter announced that it was rolling out several new changes to its web interface - incorporating many aspects of existing 3rd party applications such as Seesmic and Tweetdeck. Twitter also released this great little video about the upcoming changes: Chad Richards is Social Marketing Manager at Firebelly Marketing, a  social media marketing agency. Please try again.
    [Social Media] SlideBatch: A Super Cool New PR Tool
    ” They say a buyer will view eight media items before making a decision and where they find those can be scattered across the web. You can drag media files from your desktop, from Dropbox, SlideShare, or Flickr. Or you can add items from YouTube, Vimeo, news, blogs, and even the social networks. The cool thing about public batches is they can be shared on social media sites, which is exactly what they did for me before I landed in Boston. This hangs out at the top of their news page and the rest of the media kit follows. What is SlideBatch?
  • DIGIGEN  |  SUNDAY, MARCH 7, 2010
    [Social Media] Collaboration: The Fab 40 Online – Wallpaper and Poke
    Dan on A New Focus on Social Business Strategy. The Fab40 Online is the online version (its all in the naming!) of the Fab40 which appears in print. The Fab40 is Wallpaper’s guide to the best of the US, UK, Spain etc. The Fab40 is the online version highlighting the really interesting things about the web segmented into hardware, retail, innovations, inspiration, blogs and downloads. Well worth spending some time playing around with it. Link Here Posted in cool stuff | Tagged best of the web , collaboration , fab40 , poke , wallpaper blog comments powered by Disqus « Fashion.
  • DIGIGEN  |  MONDAY, AUGUST 16, 2010
    [Social Media] Social Business Books: Seth Godin – Linchpin
    Posted in social business books blog comments powered by Disqus « Why “Cultivating Linchpins&# is a Key Social Business Strategy How the New BBC iPlayer sets a benchmark for Social Businesses. Dan on A New Focus on Social Business Strategy. Its very motivational but also acts as a great guide for anyone who is in need of a change. Link Here ) I would give this a 5 out of 5 rating as I love Seth’s style of writing, the cracking ideas and also the thought that anyone can become a linchpin.its just whether you want to or not.
    [Social Media] Level 5 Leaders Need Level 5 Employees | Spin Sucks
    This can be tricky to do in an interview setting or based off a resume, but if you research them from a social media aspect (do they blog? What about Generation Y? Are we supposed to sit back and wait to see if our career leads us to CEO level in order to be a leader? don’t think so. Level 5 leaders need level 5 employees, and there is a lot that Gen Y employees can do to help lead their organizations forward. Last year, Gini wrote an article on CEO Leadership Skills: What Does It Take To Be Level 5? Fabulous, but I am not a CEO. Most of us are not. Rinse and repeat. Speak up.
  • FEVER BEE  |  MONDAY, JANUARY 26, 2015
    [Social Media] 10 Community Skills You Can Learn In 1 Month
      Use social media to increase activity. You're going to learn that social media hype is over. There are two very specific ways to use social media to drive growth and activity. You're going to learn a range of social triggers that motivate us to participate more in our social groups. 'In less than a month, you can learn how to tackle many of the biggest challenges we face.    We're going to learn how to: Select, develop, and design a community platform.   Grow a community in a sustainable way.
    [Social Media] Beyond Whack A Mole Social Strategies
    Most people view social technologies as a means of marketing. And, while they are indeed a very powerful way to market, there’s a lot more to the what’s going on in the Social Era. For marketers (and managers in general), social technologies create the possibility for two-way conversations with your customers and stakeholders that can’t be duplicated by any traditional, one-way medium. quick reaction to customers when they have a problem or a criticism can prevent one of the social media crises that every manager dreads. Anticipate them.
    [Social Media] Who Will Manage The Digital Risk & Rewards?
    Big data, identity theft, reputation risk, intellectual property loss, confidentiality and anything that represents “data and media” has become the new list of growing but deadly risk of the digital era. It seems ironic that while the suppliers haven’t aggressively taken the lead in helping their customers manage the risk of digital many, if not all, have jumped on the social marketing bandwagon. Aon, Marsh and Willis, the dominate worldwide brokers, are all using some form of social marketing. The open questions is who will reap the rewards for doing so?
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