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    [Social Media] Checking and Recalibrating Your Goals
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Checking and Recalibrating Your Goals Written on July 15, 2010 by Justin Levy in motivation , personal 3 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here! It’s already a couple weeks into the 2nd half of the year. Can you believe it? The first half of the year blew by so fast. Overall, I’m pretty happy with where I am with my goals for this year.
    [Social Media] Associations rank low in Digital IQ Index
    The ranking is comprised of more than 350 data points across four dimensions: Site, Digital Marketing, Social Media and Mobile. Congrats to Todd Carpenter and the gang from NAR; Lorraine Wilson , Don Blake and the gang from NEA; Rin-rin Yu , Chad Davis and the gang from NAHB, and the social media teams at NFIB and AMA. Key findings of the Digital IQ Index® include: Social media is increasingly important to driving traffic to organization sites: 69 percent of organizations count Facebook among the top eight sources of referral traffic. WWF). 7.
  • SOCIALFISH  |  MONDAY, JULY 22, 2013
    [Social Media] Are Blackberry users getting the shaft?
    know we think about the digital divide when it comes to members using social media or not using it. I was reading this article about Blackberry’s woes on Associations Now the other day, and was interested by Andy Clarke’s rant in the comments: Believe me, I am as frustrated as anyone that a lot of new apps are developed for iphone and android users only – but at least within the association community ASAE can take a fair amount of blame for its singular refusal to support or even acknowledge blackberry users. Totally out of order, in my view. Content Strategy
    [Social Media] IBM Webinar: Leaders Will Bubble Up Through Social Learning #SocBiz #HR #NewWayToWork
    We are excited to be participating in the upcoming IBM webinar, “ Changing the Learning Culture ,” where Blue Focus Marketing cofounder Mark Burgess and I will join Scott Edwards, Product Manager, Smarter Workforce, for a discussion of social employees—focusing on the best training models and strategies for establishing an engaged, sustainable culture. In our book The Social Employee (McGraw-Hill, 2013), Blue Focus Marketing cofounder Mark Burgess and I argue that social leadership—especially within the C-Suite—is essential for a variety of reasons. and U.K.-based
    [Social Media] How To Tell If The Next Big Thing Will Flop
    This is the time of year when the International Consumer Electronics Show  gets a lot of media attention, and rightly so. We all are limited to our own perspective until it gets gently expanded. I see this as a lesson in developing an audience first, by utilizing social media, blog posts, and email to get people thinking about how this new thing will benefit them. . It’s the chance for the world to see what these tech companies have been diligently developing in hopes of being the next big thing. But many of these things don’t make much of a splash in real life.
    [Social Media] Get a free ebook from Seth Godin | Insubordination
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Here’s a free ebook from Seth Godin: Insubordinate by trey on July 10, 2010 Seth continues to demonstrate the use of new currency: free. Here’s his personal addendum to the best-selling Linchin. It’s called Insubordinate. Seth asks, “What the opposite of insubordinate?&# The answer requires a label none of us entrepreneurs and small business owners want to wear: SUBordinate. So, I reckon the world of opportunities awaits the insubordinate.
    [Social Media] Are You Making These Costly Holiday Mobile Mistakes?
    Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. And nearly 51% of the U.S. population are avid mobile Internet users, according to 2011 U.S. Census department figures. won’t return.
    [Social Media] When Customers Attack
    Back when I was giving some of the first full-day social media seminars to marketing professionals, his book, The New Influencers , was part of the recommended reading list. Gillen stayed connected to the intersection of social media, marketing and has a focus on the B2B landscape. b2b social media marketing. secrets of social media marketing. social marketing to the business customer. social media. social media seminar. have been friends (and following) Paul Gillen for years. Enjoy the conversation.
    [Social Media] How World of Warcraft is like Life
    Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me How World of Warcraft is like Life December 9, 2009 by Taylor Marek Yes, if you haven’t figured it out by now one of my favorite online games is World of Warcraft. Taylor is a 21 year old New Media Visionary on a Journey to change the World. Take note. :) Filed Under: Blog , General , How To , Social Media , Technology Tagged: Finances , game , Life , mediocrity , success , world of warcraft , WoW Speak Your Mind Tell us what youre thinking.
    [Social Media] 5 great articles you may have missed (June 18-24, 2012)
    by Seth Godin (Seth’s Blog) Social Media Is About Social Science, Not Technology – An interview with Brian Solis (eMarketer) 7 Reasons Why I Can’t Do “Free” by Sharon Hayes ( 40+ Tips on How to Become a Social [.]. Here is a roundup of my five favorite articles for June 18-24, 2012. Where does trust come from? Great Resources Brian Solis content curation Seth Godin Sharon Hayes
    [Social Media] Digital Natives Are Distracted; Why Marketers Have To Think Here, Now & Bite-Sized
    Digital Natives (people in their 20s who grew up with the Internet and mobile devices) switch media, devices, and platforms about 27 times (!) Digital Natives are distracted by a dizzying array of media choices. Ad Age looks at a few advertising approaches that seek to address this emerging propensity among Digital Natives to info-snack. (In my recent article for Social Media Marketing Magazine I also offer five key insights to help companies understand Digital Natives and ways they can leverage this generation’s connectedness to achieve their business objectives.).
    [Social Media] 5 Ways to Improve Your Search Engine Ranking
    Utilize Social Media. Social media can do several things for your SEO. One example of a company that utilizes social media techniques properly is GearyLSF , a company that engages their audience, shares useful links and media, and knows how to maximize customer visibility. To get the most out of social media and improve your search engine rankings, follow their example while adding a personal touch to your profiles. Consider these tips to help improve your search engine ranking. Create Inbound Links. Comment on blogs.
    [Social Media] Game Mechanics in Education: Leveling Up With Class Blogs.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « We Are More In Sync and More Out of Sync Than Ever HT Article on Bloggers as Opinion Leaders » Game Mechanics in Education: Leveling Up With Class Blogs Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Fellow, launched crowd-sourced election monitoring platform Vote Report India and co-founded social media agency 2020 Social.
    [Social Media] Rox Talks Video Ads & Next Level Hawaii
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Aloha , Podcasts , Video > Rox Talks Video Ads & Next Level Hawaii Rox Talks Video Ads & Next Level Hawaii by Roxanne Darling on April 20, 2010 I am launching web cam conversations with you this week. at the Rotary Club of Honolulu Sunset May 28-30: Social Media Skills for Musicians: Twitter, Facebook, Blogging, & Podcasting at the N? H?k?
    [Social Media] Downloads will now be taxed
    Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Downloads will now be taxed February 19, 2009 by Taylor Marek Yes, you heard me right. Taylor is a 21 year old New Media Visionary on a Journey to change the World. This makes me mad to no end. Ugh, don’t even get me started… First off, taxing the internet period is just dumb. Its virtually impossible to enforce, and even if it was able to be, you would have the masses to deal with. Second, how in the world is this going to work?
    [Social Media] Effective Online Marketing with Forums and Message Boards
    Today’s companies are quickly recognizing the power that social media tools such as forums and message boards can have for finding new customers and spreading the word about products and services. It is nearly impossible for a company to compete without an internet presence, and the value of social media is apparent as more and more consumers are turning to the internet and social media platforms to find and share information regarding the products and services that they use and need. This is a guest post by Olga Ionel. Register. Respond to these.
    [Social Media] 5 Myths About Copywriters You Believe
    Social media for networking and content promotion. Some copywriters have a  background in traditional media. Social media data mining for trending topic discovery. Copywriters are seriously misunderstood. Public perception of professional content marketers can range from air-headed creatives, to hard-driving advertising executives. I’m here to inform you that not everything you saw on Mad Men rings true. Not even a little bit. Content marketing is now a  $118 billion industry , and it’s growing each year. Copywriters Just Write. Image source.
  • ENGAGE  |  FRIDAY, OCTOBER 11, 2013
    [Social Media] 13 Must-Read Content Marketing Blogs
    Every business has the opportunity to be its own media outlet but it takes experience, motivation and constant analysis to be successful. These 13 blogs are among the best resources for content creators, marketing directors, social media strategists and CMOs. Run by the smart folks at GigaOM, paidContent is a news outlet for all-things social, digital and mobile. Its prolific coverage of sponsored media adds much-needed perspective to the content marketing conversation. Brands are media outlets. So you want to be a content marketer? Copyblogger.
    [Social Media] Help Me Support Make-A-Wish Foundation
    Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Help Me Support Make-A-Wish Foundation August 24, 2010 | by Amber Naslund View Comments It’s that time of year again when the panels for SXSW go up for vote, and it’s always a struggle. I don’t love the voting system, if I’m honest, because it turns social networks into a big, noisy shouting match of “vote for me!&# , and I often don’t see the larger win at the end. And I’m a mom. Drop a line.
    [Social Media] 13 Nuggets of Greatness from The Thank You Economy
    The wine impressario turned social media superstar hit a home run with his first book Crush It! Candidly, one of the reasons I enjoyed The Thank You Economy so much is that I humbly suggest it’s in many ways similar to the book I recently published with Amber Naslund, The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. The former is a shopping list for social business design. At its core, social media requires that business leaders start thinking like small town shop owners. Gary Vaynerchuk went corporate.
    [Social Media] 5 great articles you may have missed (October 22-28, 2012)
    Here is a roundup of my favorite articles for October 22-28, 2012: The only purpose of ‘customer service’… by Seth Godin (Seth’s Blog) The Secret Behind Pinterest’s Growth Was Marketing, Not Engineering, Says CEO Ben Silbermann by Liz Gannes (All Thins D) Google Plus: Now Mandatory For Website Owners by Robert Tyson ( What Must [.] 5 great articles you may have missed (October 22-28, 2012) was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Scoopit best articles of the week
    [Social Media] Are Bounce Rates An Important Statistic For Your Website?
    The article on Search Engine Watch related to Pinterest and how to get the best from the new social media site. We can sometimes get caught up in terminology, especially when it comes to search engine optimization and social media marketing. I came across an interesting statement recently and it has been fermenting in my mind ever since. However, the contents in general were not what got me thinking. In this particular case, there was a qualifier in that sales often occurred a month after a person first visited their site.
    [Social Media] Search Engine Marketing Manager Job Opening in Mesquite, Texas
    – Drive traffic to the web site using innovative but cost effective marketing strategies and tools, including social media and other approaches. – Create and edit content for social media marketing initiatives. – Knowledge of various social media techniques and tools. A recruiter friend of mine is currently looking for a Search Engine Marketing Manager. Our client is a large, stable distribution company starting a new/ separate e-tail division thus this is a newly created position. – Experience with a B2C web-based start-ups.
    [Social Media] Your Employee Is an Online Celebrity. Now What?
    Relevant online presence (blog, social media, etc.). Today’s post is written by Thom Holland. In a recent meeting with my staff, our CMO presented an interesting question: How involved should companies be with the development of their employee’s personal brands? As you can imagine, the question sparked a rather interesting conversation. While most companies would agree that there are plenty of reasons to support their employee’s personal brands, the question of how they should provide this support tends to be a bit more difficult to answer. My personal brand. Regulation.
    [Social Media] A Helpful Guide To Free SEO Training
    These aren’t just little tutorials, these are MOOCs — Massive Open Online Courses — and he shares his suggestions for the courses he would use in training an organic search specialist. I can see this being a great help if you want to create a team to monitor your social media reach, for instance, or develop some in-house talent. It’s becoming a standard need for businesses of any size — the whole Search Engine Optimization thing is no longer the realm inhabited by the computer geeks. The trick is knowing what’s most helpful.
  • DIGIGEN  |  SUNDAY, JULY 18, 2010
    [Social Media] Pixel Bender Displacement Map
    Pixel Bender Displacement Map Fakes 3D Effect – wonderfl build flash online Posted in cool stuff blog comments powered by Disqus « Business Card Throwing: How To Kill Those Social Media Gurus A New Focus on Social Business Strategy. Dan on A New Focus on Social Business Strategy. wouldn’t like to comment. However, this app/map is pretty damn cool so I am going to just drop it in here with the embed code and let it do the talking. Powered by WordPress and Hybrid
    [Social Media] BlogHerFood 11: Don't Be Afraid of the S Word "Strategy"
    I often say that the blogosphere, and now social networks, are comprised of many worlds. My main drag is social media marketing biz. I've been hangin' for several years, have made some great friends and even feel fairly comfortable "socializing" with people who I don't know. Last week I had a unique and wonderul opportunity to venture into a social media village that I'm on the fringes of. Once upon a time I wrote about food for BlogHer and on my new social destination All The Single Girlfriends Friday is. Great fun. do check it out! Frequency.
    [Social Media] Instagram’s New Web Profiles: The Value for Brands
    The web profile also facilitates building awareness of an Instagram account across a brand’s entire social media presence, which will help brands boost their number of followers. As I wrote in a previous blog post , the average users can only operate a total of 1-2 social profiles, so there is a potential risk of saturation. The 100 million strong photo-sharing community Instagram just launched web based profiles. It gives users access to their profiles through the web in a sleek yet oddly familiar Timeline-evoking design. Seen from the user perspective.
    [Social Media] Fetching Friday – 28 Top Posts on Marketing and Productivity
    New Data: What Types of Content Perform Best on Social Media? Social Media Marketing. New Data: What Types of Content Perform Best on Social Media? Fetching Friday is back for week four of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Content Curation: How to Easily Find Great Content to Share by Michael Stelzner. by Andrea Lehr. You Don’t Need to Be a Brand Publisher to Win at Content Marketing by Ronell Smith. Productivity.
    [Social Media] The Social Capitalism System
    Whether we like it or not, we all live in and among various system; weather systems, social systems, management systems, monetary systems, transportation systems, etc. You can own a perfectly good car, but if one tire is not filled with air, the entire car has NO SOCIAL VALUE. However, you can’t go to a wedding in it, you can’t go play golf in, you can’t even get to the bus stop in it; the car has no social value. Seems a little silly, but invisible compressed air is part of our social system. Will the social system fall apart? The cows?
    [Social Media] 5-Step Process For Finding Your Perfect Content Marketing Partners
    You know that promoting your business using useful website content and social media is a great way to build your audience and generate more customers at a relatively low cost. You’ll use these keywords in your article content and social media posts to attract visitors (both customers and partners) to your website. Do you see comments and social engagement with the posts? It’s a great idea to follow these partners on social media, subscribe to their RSS feeds, and start interacting with them through comments, questions, retweets, and other messages.
    [Social Media] Top 15 Facebook Marketing Obstacles
    Businesses are rushing into social spaces – with Facebook being among their top interests. According to a recent comScore study, 90% of all social media time is spent in Facebook. They’re not social in real life. 4. Their real life community can’t be extended into social spaces. 7. This isn’t surprising to me. Facebook is massive. And it continues to grow – size and engagement wise. According eMarketer, 93% of people expect brands to have a presence on Facebook. So, the rush will continue. They’re not organized.
    [Social Media] Saying Thanks In The Digital World
    Your challenge is to share 1 idea on to use social media to thank or praise either an employee or a customer. . Rules of MSN The Business on Main/Diva Marketing Social Media Small Business Tips Contest . 1.  Post your tip for how to use social media for branding on this Diva Marketing post And on this  MSN Business On Mail Post.  If you   don't post on  MSN BOM  and indicate Diva Marketing you cannot qualify for the $100 prize. . 2. skip over to Heidi Cohen's list of 21 Ways to Say Thank You Via Social Media. Show of hands please. The No.
    [Social Media] Call To Action Wordpress Plugin Giveaway
    Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Call To Action Wordpress Plugin Giveaway September 3, 2010 by Taylor Marek I have some awesome news! Taylor is a 21 year old New Media Visionary on a Journey to change the World. Do you remember that plugin I found that professional bloggers used? The one that flowed and integrated with your site rather than distract and interrupt the reader? This video shows the features of it. copy of the ‘ Call To Action ‘ Plugin! Thanks for the offer!
    [Social Media] Post-Patch Hyperlocal Apps: What (If Anything) Works?
    Users take advantage of their large, extended social networks of friends, acquaintances, and acquaintances’ acquaintances who are willing to buy their old stuff (or exchange each others’ old stuff). The app taps into your social networks, finds out who is located within a certain radius of your location , and even lets you know where they are so you can surprise them. Realtime Tools AOL apps bondsy circle Facebook local apps local businesses nextdoor patch sickweather social Twitter Businesses, pay attention. It’s a work in progress.
    [Social Media] Where Do You Tweet?
    But then one of my social media savvy friends introduced me to TweetDeck. The only problem I had with TweetDeck was it seemed to constantly be crashing, which, if you work and live social media like I do, can be very frustrating. However, since that was then and this is now, currently there are all sorts of different Twitter platforms that allow you to schedule tweets, manage multiple accounts, arrange your feed into customized columns, create teams and assignments, and link all of your other social media accounts so you can update from one place.
    [Social Media] Using Facebook Like to Market Your Business - Danny Brown
    You might also like: Introducing Social Media to Your Business Creative Social Sharing to Promote Your Blog 7 Ways to Market Your Business on Facebook – Free Ebook Tags: facebook , Marketing , social media 18 voices - share yours! subscribe to danny subscribe by rss or network search this blog Lijit Search This Blog is Powered By Reader favourites Audi and the Super Bowl Social Media Shit Storm An Invite to Pimp Your Blog Are You Abusing Your Social Media Voice? Surveying 1,550 U.S. Simple – you market. Isnt that backwards?
    [Social Media] SXSW – The Ingenesist Project; Please Vote
    Social Capitalism is no longer merely a band-aid for an amoral Market Capitalism, it is a new form of Capitalism in it's own right. In the age of social media, many entrepreneurs no longer allocate land, labor, and financial capital as a primary means of production. Rather, they deploy social capital, creative capital, and intellectual capital to the production of a vast amount of "value” that is stored and exchanged in communities. What exactly are people producing when they engage in Social Media and why does it create value? The Ingenesist Project.
    [Social Media] Be More Social to Find Work
    And that means hitting social media. You need to be social to find a job – you’ve got to be involved in social media. Here’s a look at the hot social media sites for job searchers. Social media is one of them. Be smart on social media and it may be just the thing for helping you land the right job. Social Networks Careers Facebook job LinkedIn networking Twitter A big part of finding a job is who you know. But that’s not all of it. Another key factor is where you go. But where? LinkedIn.
  • SPIN SUCKS  |  MONDAY, JULY 30, 2012
    [Social Media] Defining the True Elements of Brand
    Brand covers everything from the attributes of the experience and the promise to customers to social media, PR, marketing, and messaging. Today’s guest post is written by  Brad Breininger. quick search for “ buy logo ” on the Internet will deliver a wide range of purveyors with prices such as $29, $38, and $59 – even some “starting at $5.”. Does anyone really believe that a $5 logo is the right solution for any business? Where do $5 logos even fit in the world of branding? In these scenarios, companies can create a “brand” with little effort and minimal strain on capital.
    [Social Media] Niche Social Networks Turn to Social Gaming and Social.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « What is More Social: Playing With Your Real Friends or Making Friends With Strangers You Are Playing With? New York Times Story on Delhi Traffic Police’s Big Brother Facebook Initiative » Niche Social Networks Turn to Social Gaming and Social Entertainment Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists !
    [Social Media] Good-bye “What’s Next”, hello “What’s Now”
    As anyone who works in the advertising or entertainment business will tell you, their industry is undergoing seismic changes in the face of new technology that enables both business and consumers to create content at virtually no cost. This means old business models no longer apply, job titles are changing and most businesses are being forced to become far more entrepreneurial not just to survive, but to position themselves for the future. As a result, I continue to hear the phrase that everyone is trying to work out “what’s next&#. Only this time that phrase its misplaced.
    [Social Media] Marketing's Identity Crisis
    long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold semi-monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. In this episode, we discuss the changing landscape of marketing, how we use definitions and the struggle of advertising to find a home in the new media landscape. online social network. social media. Welcome to episode #321 of Six Pixels Of Separation - The Twist Image Podcast. blogging.
    [Social Media] Low tech sincerity can build stronger emotional relationships
    No social media. As many of you know by now, our son Enzo was born a few days ago. It has been a long road for us and our happiness is immeasurable. The entire process has been emotional, especially his birth and the last few days. There’s been an outpouring of support and love which we are so humbled by and completely appreciate. There’s also been a lot of “acts&# that have been remarkable and have left a deep mark on me. This story is about one of them. As I was checking the mail, I found a large envelope hand addressed to Enzo. Nothing fancy. No QR codes.
    [Social Media] Blog World 2010 Recap – My Notes and Experiences
    have returned from Blog World Expo 2010 with new friends, 30 pages of notes, tons of pictures, two magazines, three books, a blank journal, a nice stack of business cards, four buttons, stickers, a yo-yo, and, most importantly, an elevated enthusiasm for the world of blogging and social media. Every potential engagement is marketing – everyone you meet, every property you own (website, blog, social account) is marketing your brand. Social media success doesn’t exist. If your product sucks, social media will make it suck harder.
    [Social Media] Simple and Efficient Marketing
    Social Media Marketing: You’re Doing It Wrong. What does it take to be the best? That’s the question you should be asking. In an era where steady streams of information flow into the palm of your hand with a simple swipe, it behooves you to pay attention and be innovative in order to stay relevant. Identify your assets. What are you (or your company) good at? Think of your best skills. For example, if you’re in the business of selling guitars and you happen to be great with repairs, tout that as a key aspect of your business. Determine your target audience.
    [Social Media] Collaborative Marketing and the Natural Progression to Real Customer Satisfaction
    They then load this information into the media options available to your flight using something like iTunes. Pin it Collaborative Marketing and the Natural Progression to Real Customer Satisfaction originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. I’ve been thinking a lot about collaborative marketing lately, and how we can turn co-existing businesses more into partners and less about missed opportunities. For example – imagine you’re going on a trip.
    [Social Media] Thrilled to be Mentioned in the Company of These Phenomenal B2B Bloggers
    Profitecture is a small start up that provides social media training to B2B companies and their channel partners, and I’m happy to be a founding associate. I’ve also written extensively for BtoB magazine , but with the folding of that magazine into  Advertising Age , I probably won’t be contributing there in the future. In reality, I don’t blog very much at anymore. Much of my recent work has appeared on the Profitecture blog. maintain another blog called Newspaper Death Watch , where I chronicle the changes going on in the news journalism.
  • SPIN SUCKS  |  TUESDAY, JULY 28, 2015
    [Social Media] Caught in the Busy Trap: Is it Making Us Less Productive?
    You can certainly be busy reading blog posts and participating on social media and creating content…without actually driving a real return-on-investment. I’ve been there. I get it. By Gini Dietrich. couple of years ago, the  The New York Times had a great OpEd about how busy we are. The author, Tim Kreider , relayed a story about asking a friend to blow off work to check out the new American Wing at the Met and the friend said he was super busy, but to let him know if there was a special event or something and he’d try to make it. The Busy Trap. danced. laughed.
    [Social Media] How to Raise Your Profile, Online and Off
    we are fairly new to the idea of social media. Shes a writer, professional speaker, community and social media strategist, and has worked with businesses of all sizes to solve business problems through better communication. Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives How to Raise Your Profile, Online and Off July 30, 2010 | by Tamsen McMahon View Comments It’s a question that comes up a lot: how do I stand out? how do I break in? how can I be successful?
    [Social Media] Focus Strategically On the New Social Tools | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 09 2010 Focus Strategically On the New Social Tools By Gini Dietrich | Email | Print | 12 Comments | It’s time for the Arment Dietrich Facebook question of the week! Social Media Training Program Have something to add?
    [Social Media] What Produces The Results Matters Most
    Now “ numbers ” are attracting attention to social media. “It isn’t the numbers that matter rather it is the meaning in the numbers that matter most.” ” Business managers  focus  on things they can measure. Income, expenses, worker productivity and process variation consume peoples attention. Everyone seems to be consumed with numbers. Many people fail to consider some of the most important issues that truly drive a business besides the numbers. Subsequently everyone wants BIG numbers. When asked “What are such things which you cannot measure?
  • KYLE LACY  |  TUESDAY, AUGUST 17, 2010
    [Social Media] Essential Twitter Tips For Reaching Local Customers
    The answer is that Twitter can still be an extremely effective social media tool for a locally-based business. Don’t Follow Every Local Media Outlet – Many local radio and television stations have a HUGE following. If you would like to possibly gain some media attention, follow specific individuals associated with the outlet that actually interact on Twitter. Vince Robisch writes premium web content for businesses that believe their site is an extension of their brand. But how does a local business use Twitter? The possibilities are endless.
    [Social Media] Awareness Webinar on August 25th and other upcoming appearances
    Just want to let my readers know that I am speaking at a Webinar hosted by Awareness Network on August 25th, 2011.  If you sign up for the Webinar there is a bonus, Chapter 9 of Social Media Analytics, which is downloadable immediatel y. By applying Social Media Analytics to the tasks at hand, I always end up learning something while also sharing valuable information. This is the first time an excerpt from my book is available publicly, from McGraw-Hill. There will also be a few book reviews coming up (more on that later).
  • ARI HERZOG  |  MONDAY, APRIL 16, 2012
    [Social Media] Mark Schaefer on The Tao of Twitter
    What inspired you to write it? I had been teaching some social media classes and developed a little guidebook to help my students remember key ideas and terms. Ari Herzog is currently seeking a full time position in social media. Media books TwitterMark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” ” I emailed him for more information. Mark, what does that line mean?
    [Social Media] HT Article on Bloggers as Opinion Leaders | Gauravonomics Blog For.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Game Mechanics in Education: Leveling Up With Class Blogs My Guardian Activate Talk on How the Crisis of Capability and the Crisis of Caring Collide in India » HT Article on Bloggers as Opinion Leaders Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! All media outlets offer the same superficial coverage in different colours.
    [Social Media] Diva Marketing Blog Acquired. Almost! Part I
    The purpose always has been to provide a place where we can explore how marketers can use first blogs, and now social media to build stronger brands and customer relationships. By providing that type of content and doing things a little differently, my own repretation and credibility in the social media industry would be established. In the virtual pages of this site are hundreds of posts about blogging, social media, branding, strategy, interviews, research.      And so began a conversation with the CEO of a large (to be anon) portal. oops wrong movie!
    [Social Media] Online Competitions: Essential Considerations for Marketers
    Wisdom London Creative Communications is our world… « What consumers want from corporate social media: Accountability Online Competitions: Essential Considerations for Marketers Image credit: Felixco Inc. Basic monitoring for competitions on social media platforms can provide good insights into key influencers and brand advocates. Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on February 17, 2011 at 1:25 pm and is filed under brand , marketing strategy , social media with tags CAP Code , competitions , social media.
    [Social Media] [Podcast] Episode #10: Marcus Sheridan – The Simple Marketing Brilliance of Answering Questions
    Push Me To Subscribe to the Pushing Social Podcast. Here''s what you''ll learn in this episode of the Pushing Social Podcast: How Marcus used one strategy to turn around his failing pool installation business. Why Stan is the “Black Sean Connery” of the social media world (no kidding). You can also subscribe to the Pushing Social Podcast on iTunes , SoundCloud , or Stitcher. [link]. Is there a "secret sauce" to marketing success? What can you do to consistently win customers and grow your business? You Answer" and how you can use it to build your business.
    [Social Media] How to Climb Out Of Your Blogging Slump
    Unlike most bad things that happen in life, I saw this one coming.  I had been dutifully blogging here on Pushing Social for a year and a half.  I had settled into a groove and was seeing limited success. But, I knew something was not right.  “It” crouched in the corner watching my every move waiting for me to let my guard down. I was working hard but I knew that something needed to change.  I hoped it wasn’t shutting down Pushing Social. That’s it, I took a break and for the first time in 18 months, Pushing Social didn’t publish.  What happened?  H.A.L.T.
    [Social Media] How to Climb Out Of Your Blogging Slump
    Unlike most bad things that happen in life, I saw this one coming.  I had been dutifully blogging here on Pushing Social for a year and a half.  I had settled into a groove and was seeing limited success. But, I knew something was not right.  “It” crouched in the corner watching my every move waiting for me to let my guard down. I was working hard but I knew that something needed to change.  I hoped it wasn’t shutting down Pushing Social. That’s it, I took a break and for the first time in 18 months, Pushing Social didn’t publish.  What happened?  H.A.L.T.
    [Social Media] 1 Word to Describe 2010 and 2011
    Looking back at social media tips I’ve shared on this blog… I pondered if blogging should be scheduled , I dissected Britney Spears on Twitter , I elaborated why your quest to gain Facebook fans is silly , I decided I would openly network on Facebook , I explained why I left Foursquare , I shared how to reduce your email inbox , and I questioned how to define social media. Explain why you’re choosing that word. Now, imagine it’s one year from today, what would you like the word to be that captures 2011 for you? My word for 2010 is discovery.
    [Social Media] Your Content Marketing Store
    When I was conducting my Social Media Summit here in Chicago a few weeks ago I sensed that the concept was not resonating with some of the retailers in the group. Are you still having some challenges wrapping your arms around the concept of content marketing  to increase your small business revenues? It just so happens that the intersection of those thoughts gave birth to an idea that can help all of us better conceptualize how to make our content marketing work. Imagine Your Store. In a traditional brick and mortar store you have items for sale. Hold that thought.
    [Social Media] Alan K’necht: Über Thinker & SEO Brainiac: An Interview
    Social analytics, the role of social in the future of SEO, and his favorite city – Auckland. In addition to speaking, conducting corporate training, attending to all his clients (He’s the founder of K’nechtology), he’s an internationally published columnist and even written a book – “The Last Original Idea” What role does social play in the future of SEO? Social has always been a critical part of SEO but up until recently it didn’t form part of the various search engine algorithms. from their friends and acquaintances.
    [Social Media] The Power of Awesome
    Everything from rogue employees, to bad reviews will spread like wildfire across the social media tubes today. This is one of the reasons companies shy away from social media. About the Scott Stratten: The Power of Awesome is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. No matter our job, we have opportunities every day to do awesome things in business. One of the most powerful opportunities we have for awesome happens when we make mistakes. Being awesome isn’t about being perfect.
    [Social Media] Twitter's Supposed Lack of Loyalty: It's “too” easy
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Social Media > Twitter’s Supposed Lack of Loyalty: It’s “too&# easy Twitter’s Supposed Lack of Loyalty: It’s “too&# easy by Roxanne Darling on April 29, 2009 Have you seen the latest Neilson reports that Twitter users fail to come back after a month at a seemingly high rate? It appears so accessible.
    [Social Media] Employee Engagement and Facebook
    The debate about whether or not it has a positive effect on SEO is ongoing, but what we know for sure is that more social engagement only helps across the board. Here’s a program that will help you make that happen and kick your social media marketing up to the next level. Not only will your brand be shown to these people, it will be presented as a trusted recommendation from a friend, which is the most powerful social signal of all. As an alternative, if you’re a workplace that blocks social media access, you may not have to pay at all.
    [Social Media] Make A Mobile Marketing Impact
    media hacks. online social network. social media 101. social media marketing. Episode #295 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry. Enjoy the conversation. advertising. blogging. cast of dads. cc chapman. facebook.
    [Social Media] Scott Goodson (@scottfrog) Tells How He Came Up with Emirates Airline’s ‘Hello Tomorrow’ Brand Idea. #branding #brands
    As social media is rising in importance among marketers and companies, I am fascinated about how brands are developing these ideas in order to help them maximize the new rise of social media. How their social media community is thinking rather than simply finding a way of putting the product or company on a pedestal. That’s old world thinking in the age of social and the hackeconomy. Scott: In a world of rapid change, where ideas are spread like wildfire over social media, product messages quickly become outdated or obsolete.
    [Social Media] 3 Hidden Resources for Your #GivingTuesday Campaign
    This means your email list, your social media followers , your direct mail list, your website visitors…the list goes on. Consider these requests of your community: Ask them to spread the word on social media and other places online. Offer guest blogging opportunities, appoint social ambassadors, and provide website banners and badges to show support. Cool Social Tools Featured Industry Insider Open Community Guest post by Jenna Sauber, CauseVox. We hear you, and we get it. Your Community. Challenge them to fundraise on your behalf. Your Peers.
    [Social Media] Four Ways Content Writers Can Change the World
    But writers- and social media practitioners, speakers, and other professional communicators- can often get the point across as well as or better than others. I have long been a proponent of the power of language. From the time I wrote an essay in second grade that blew away half of the elementary school teaching staff, to what felt like thousands of rounds of high school debate, to my current job at the helm of a fast-growing stable of content writers, language has been an intimate part of my existence. Image:  Hownote  via Wikimedia Commons, CC 3.0. Leverage content for causes.
    [Social Media] Social Value Creation: How To Manufacture Wisdom
    Social Media vs. Normalized Intellectual, Social, and Creative Capital. The Innovation Economy will require a completely new approach to social value creation. The Social Credit Score. Not unlike the FICO score, the knowledge inventory is a collection of potential knowledge events where the social network is a reporting agency that has a vested interest in meaningful knowledge events. Also, a Social Credit Score would respond to positive events rather than a finite set of negative “hits”. We call this wisdom. We Call This Simulated Wisdom.
    [Social Media] How can multiple people use one Twitter account? | Shuaism
    Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Microblogging , Social Media , Strategy , twitter » How can multiple people use one Twitter account? Written on January 18, 2010 by Josh Peters in Microblogging , Social Media , Strategy , twitter 1 Comment - Leave a comment! How can multiple people use one Twitter account? Well in a word Cotweet. So that takes care of technology, but that’s always the easy part. The hard part is figuring out exactly how, who, when, and why.
    [Social Media] Facebook can’t be stopped and here’s why!
    And a question I get asked in every meeting when I present social media is – “so who is going to become the next Facebook?” In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. There is no challenger on the market right now that can take on Facebook (yes, not even Google) for the front runner in the social networking space. Email this to a friend?
    [Social Media] What I’m Thankful For
    She has been completely supportive of me during my increased stint in social media and my amp up in blogging activity.  Oh, did I mention that she also went back to art school this year and is rocking it out of the park? Nashville Ninjas. I’ve gotten to know so many people in the Nashville Tech Community this year and many of those relationships have grown to things far outside of simply social media. When I first got into the social media game, Danny was someone I truly respected. Tags: Blog blog friends social media Thankful Tweet.
    [Social Media] 44 Blogging Questions and Answers
    Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. Social Media Examiner’s Live Blogging Q&A. You’ll find questions from a variety of topics including business blogging, make money blogging, social media, video, WordPress, and more. Also, it’s not all about what you do on your site or your social media. We blog about content marketing and social media (very broad topics and very widely covered). Enjoy! One or the other?
    [Social Media] Why Apps May Become More Important Than Your Website
    In this “Polar Vortex” edition of The Baer Facts, I talk with  Kyle Lacy  of  ExactTarget  about this transitive postulate: We are spending more time online than with any other media. Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast.
    [Social Media] Kids Don't Hate Twitter Anymore! [Chart]
    pamorama marketing, life, social media Home About Bookshelf Links Contact Kids Don’t Hate Twitter Anymore! Unlike most social networks, Twitter started out being more popular with adults before it caught on with younger users. That changed last year as celebrity tweets caught on and mainstream media started talking about the service more. Tagged as: Chart , Demographics , Social Networking , Twitter [link] Twitter now for Teenagers! And your Dog…) « Francis Anderson [.] source). Chart] ( Is Twitter getting younger?
    [Social Media] One Social Thing Wrapup – Week of June 18
    Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Thousands of People Get One Social Thing. our free, daily email with 1 great thing you need to know about social and content). One Social ThingThanks! – Jay.
    [Social Media] If You Pick My Brain, I’ll Have a Hole In My Head
    Yes, after all that, I’m serious; leave a comment below, especially if you have a question related to PR, social media, and/or measurement. I’ll do my best to answer it, either now or maybe later as another post… and perhaps someone else will have a better answer than me. I know this makes me sound like a curmudgeon, but a fairy dies every time I get yet another request to “pick my brain.” ” Now, perhaps I should be flattered my brain is so in demand (because, after all, a time will come when it’s not). But I’m not. We blog.
    [Social Media] The Future Is The Connected Company
    The truth is that social media has changed more than the marketing part of business (hence, the burgeoning term, "social business" ). online social network. social media. Episode #335 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Innovation is something desperately and constantly needed in marketing. Thankfully, there are innovative thinkers like Dave Gray around to help us out. Enjoy the conversation. blogging. brand. business book. dachis group. dave gray. david usher. digital marketing.
    [Social Media] Because You Need To
    Why do I need to be on social media? A lot of questions often get the same answer. Because you need to. Why do I need to blog? Because you need to. Why do I need to make videos as a promotional tool? Because you need to. The funny thing is, because you need to is often mistaken for because I have no idea what the right strategy is for you. Might want to keep that in mind the next time someone tells you because you need to. Musings decisions ideas strategies
    [Social Media] Einstein Bagels and their Facebook Campaign | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 17 2010 Einstein Bagels and their Facebook Campaign By Gini Dietrich | Email | Print | 12 Comments | This was first published in the August issue of Franchise Times. No one bashed them in the media. And it worked. No one got mad.
    [Social Media] Asian Economies in The Economist Intelligence Unit 2010 Digital.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Re-framing the Internet Freedom Debate: National Security Will Always Prevail Over Personal Liberty The Creative Rankings: Track Asia-Pacific’s Most Creative Brands, Agencies and Talent » Asian Economies in The Economist Intelligence Unit 2010 Digital Economy Rankings Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Lets talk.
    [Social Media] The Long Tail Issue for Daily Deal Sites
    When daily deal sites like Living Social and Groupon came to the market, many observers looked at it as another nail in the coffin for offline retailing. The Long Tail Issue for Daily Deal Sites originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. By bringing huge discounts to consumers via their local business partners, Groupon and others like them would show business a new way to make more money, while bringing more customers to them. Episodic discounts.
    [Social Media] The True Meaning Of Content
    Here is a list of items that I could include in the definition of content: On-page text Photos Videos Social media text, photos, and videos Widgets Downloadable applications Interactive games Inbound links This is just a smattering. I’m sure you can come up with your own. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? » The True Meaning Of Content What is the true meaning of content? In the old days of the Internet, it was your text and photos.
  • SPIN SUCKS  |  TUESDAY, MARCH 31, 2015
    [Social Media] The Horrible Case of Unwritten Rules
    What your social media response time is. When it’s OK—or not—to manage your personal social networks. Whether I acknowledge it or not, I am sending a message that some things are OK (managing personal social networks during work hours) while others are not (the same level of snark in out of office emails that I have). By Gini Dietrich. In the early days of Arment Dietrich ,we had what we called the energy center—a group of cubicles in the middle of the room where all the interns sat. It was called such because, well, there was a lot of energy in there. Livid.
    [Social Media] Why #GivingTuesday Is The Most Selfish Thing You Can Do
    Culture, through various media and content, guides our search for meaning in various directions. Whether you’re a start-up, entrepreneur or large corporation, each entity now finds itself challenged by the new demands of the social business marketplace. First among these are new consumer expectations  looking to the private sector to play a more powerful role in finding solutions to the social crises that affect all our lives. The challenges humanity faces is to meet these compounding social crises with equal force. GENERAL
    [Social Media] A Pinteresting Story
    With rumors swirling of Facebook 's pending IPO (and the billions at play that go along with it), it does seem like the most opportune time for the online social networking behemoth to go public. In fact, if Facebook's growth and interest continues to propagate, we can expect that more and more platforms will simply offer social networking solutions that can live and play alongside and within Facebook (much like Twitter does). Think about software that was developed for the Windows platform, and this will be a similar strategy for many of the newer social media startups.
    [Social Media] Blogger Outreach is Media Relations
    Journalistics Home About Subscribe Blogger Outreach vs. Media Relations by Jeremy Porter on September 30, 2010 I’ve seen a lot of buzz for blogger outreach lately. Next to social media marketing strategy development, it’s the number one social media offering for public relations agencies (and driving much of the increase in PR spending this year ). think it’s just a different way to say media relations. All blogs are media, therefore, targeting blogs for coverage is media relations. How Will You Measure Results?
    [Social Media] Your Content’s Missing Ingredient is You
    The spread of social media and the resulting flood has sucked the personality right out of what many of us write, for anything other than the family vacation blog. Content must compete with the aforementioned flood of communication storming through our respective social media feeds. Early social media —and the fact that not everyone had phones with 24/7 access to social media—also did little to curate, critique, or influence the quality meter on content. Just two years ago, that number was only 20 million. ”). That’s obvious.
    [Social Media] Listen to Your Super-Consumers and Engage the Engaged to Grow Sales
    Social media marketing is, among many other things, about dialogues with people. Many marketers forget that behind all their social media connections, there are real people. At first they are connections, some can be or become fans, followers and ‘friends’. And sometimes they become relationships. Relationships matter much more than connections in business. relationship occurs between two people. In a relationship people talk and listen. And that these connections should evolve into relationships if both parties seem to connect. Talk to them. If you listen well.
  • KYLE LACY  |  TUESDAY, JULY 26, 2011
    [Social Media] Your Opinion is Secondary. Let the User Tell the Story.
    How do you use social media as a small piece of your overall marketing strategy? Seth Godin has an oldie but a goody post (not surprising) about marketing and constituent communication. In the past when an information medium was invented it was built by marketing. Advertising has supported every information medium since the inception of radio, newspapers, and television. When a specific medium was invented marketers asked the question. “How does this help me?&#. It exists to make you (the marketer) happy. How can you help feed the aspirational need of your donor? Marketing
    [Social Media] 2010 Industrial Marketing Trends: How Do You Stack Up?
    Three of the top four sources of leads are online channels, including the company website, e-mail marketing and search engine optimization. • 68% of companies plan to increase spending on social media in 2010. LinkedIn and Facebook are the most popular social media applications currently being used. • 47% will spend more than one-third of their marketing budget online, and the majority (51%) will invest more in online marketing in 2010 than they did in 2009.   How do you stack up with these trends?
  • GREG VERDINO  |  FRIDAY, MAY 11, 2012
    [Social Media] Five For Friday: May 11, 2012
    Here are The Five for the week ending May 11th: How to Cure Social Media Paralysis CMOs and Marketing VPs agree that social has a huge impact on how consumers view brands, and yet they’re still not moving to incorporate it into their overall marketing strategy. More importantly, Marketing heads know they need a strategy, but can’t seem to come up with one. A few pointers: learn from others who are already working off a successful social strategy. What’s keeping you from moving forward? According to Forrester, it might be confusion, politics and the shock of the new.
    [Social Media] The Social Obituary: Words That Last
    With more and more people of all ages participating within social media or having profiles on social networks the reality is everyone is creating stories and images for life. Social technology is quickly becoming the “wall of life’s expressions” and everyone is writing their life’s memoirs. While many see social technology as a new means to distribute advertisements the human network considers technology as a new means for sharing life. Our words are indeed our social obituary. We all know that someday we’ll die.
    [Social Media] Why I Haven't Read Your Book (Yet)
    I have a pile of books on social media, measurement, and management that I'd like to get to. While the social media books look potentially useful, my other exploration keeps adding books to the second pile. If you're interested in social networks, though, guess what. Start with Linked: How Everything Is Connected to Everything Else and What It Means (2003), which fills in the background on ideas you know, such as social networks, network analysis, and power-law distributions (the math behind the long tail). So far, it's holding up.
    [Social Media] The Secret Sauce for “Great” Blog Posts
    Their responsibility (example:  Social Media Manager for a Nonprofit). Have you ever read something that instantly grabs and holds your attention? In these cases, it seems that the author has a special key to stoking your curiosity. Their stuff is addicting. remember feeling this way about “The One Minute Manager.”  I spent every moment thinking about our reading that book. The author was in my head and speaking my language. I’ve been changing that elusive quality, the secret sauce, ever since. Word Count: The optimal length for a blog post. What is Reader Empathy? Think about it.
    [Social Media] Are You Strategic? by Mark W. Schaefer
    More time on the social web? The social web provides a great way to connect more deeply with customers. You might also like: Introducing Social Media to Your Business 7 Ways to Market Your Business on Facebook – Free Ebook I Want to Fall in Love With You Tags: guest post , mark w. Are.-= Are Morch´s most recent blog post.Blogging killed by Social Media? =-. In my experience, companies are less willing to pay for the "heres how you engage, respond to and build lasting relationships with your customers" social media counsel.
    [Social Media] 3. Growth of a healthy online community
    Legal matters are a whole other guide and there are many books on media law available if you want to brush up. sobering example: In 2008, a record payout was made to a social housing firm in Sunderland after seriously defamatory comments were repeatedly posted and published on an ‘anonymous’ news and discussion site, called DadsPlace (sic). Image by ecstaticist via Flickr. What constitutes a healthy community? This is a big question. really big question. Perhaps it’s easier to look at what constitutes an ‘unhealthy’ community? People are leaving, loudly.
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