THE RELATIONSHIP ECONOMY | WEDNESDAY, AUGUST 4, 2010
[Social Media] Social Therapy for the C-Suite
Some male executives from the Fortune 500 decided they needed to form a “group to discuss all the babble about social media.They kept the group secret for fear of being discovered. The goal of the meeting was to help each other understand all this social stuff and they asked a social media therapist to come into the group and help them with their confusion and to clarify issues so they could sound intelligent about the subject when speaking to others. The forum was free-flowing with the “Social Media Therapist facilitating the dialog.
SOCIALNOMICS | TUESDAY, JANUARY 10, 2012
[Social Media] Tim Tebow Sets Twitter Record
#Tebow: After Denver Broncos quarterback Tim Tebow threw the game winning touchdown pass in overtime he set several playoff records and one social media record. The name “Tebow” was tweeted a record 9,420 times per second breaking the previous record held by Beyonce Knowles of 8,868 tweets per second when she revealed her baby bump at the MTV Music Awards. Tim Tebow is a Twitter phenomenon. Tim Tebow's Twitter Handle is @TimTebow he is closing in on 1 million followers. Tebow was helped by such celebrities as Lady Gaga and Kobe Bryant tweeting about him.
SOCIAL MARKETING FORUM | TUESDAY, NOVEMBER 23, 2010
[Social Media] A Good Reason to Invest in B2B Marketing Content: Sales
Content marketing is about conversations, conversion, value, social media, lead nurturing, acquisition, inbound and outbound. But in the end it’s about Sales 2.0, regardless of the medium. Content plays such a crucial role in this digital era that a new discipline has evolved around it: ‘content marketing’. Content is important in both B2C and B2B marketing but as a B2B marketer I would like to look with you briefly at how content is used in lead management, customer interactions and how B2B content marketing ultimately is…sales. Content and the lead nurturing process.
TWIST IMAGE | SUNDAY, DECEMBER 11, 2011
[Social Media] The Value, Cost And Time Of Creativity
long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. media hacks. online social network. social media 101. social media marketing. Episode #283 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #19.20 of Across The Sound. Enjoy the conversation. ad age. blogging.
SOCIALFISH | WEDNESDAY, JUNE 19, 2013
[Social Media] Get Open Community on Audible
little book of big ideas for associations navigating the social web. Not to be confused with building a successful private social network. The first chapter gives you a simple framework for figuring out how to define your Open Community strategy by starting with listening on the social web, identifying your stakeholders’ online behaviors and where they hang out, aligning individual business goals with organizational strategy, and measuring what matters to achieve success. Chapter 2: Open Community means developing into a social organization. '( photo credit ).
WEB METRICS GURU | WEDNESDAY, APRIL 6, 2011
[Social Media] At the Radian6 User Conference – Social 2011
I’m at Social 2011 - the first Radian6 User Conference in Boston, MA with a fantastic group of people who are here to learn from each other and hear what Radian6 has in store for us and I’ll do my best to share it here. When attending conferences I often find I learn more by listening to what others have to say at dinner or lounges than at the actual conference, and I suspect that is also true here, but I hope and expect to be surprised Thursday and I think, a lot of eyes in the Social Media World, and even in the CRM world, are focused on Boston just now.
WEB METRICS GURU | THURSDAY, DECEMBER 16, 2010
[Social Media] 5% to 10% of Website Traffic is Mobile – Interesting
In writing my book for Social Media Analytics the few people I’ve shown the manuscript (as it’s being developed) to have asked “where’s mobile? That actually is significant, and for sites like Havana Central, it’s actually closer to 12%, which is interesting because a lot of social media traffic and activity is moving to mobile. I would expect both the percentage of mobile traffic to go up as people are using smart phones to access information. More later – working on this idea,=. Mobile Analytics
SPIN SUCKS | MONDAY, JUNE 4, 2012
[Social Media] Four Things Customers Want When Making a Purchase Decision
These are all of the social media tools available on the web today. When I started out on the social web nearly five years ago, there were a fraction of that. We’re so focused on creating engagement – through our social networks and content – that we forget the information our customers are gathering is only as good as what the last person said about it. Most of us know the marketing mantra KISS – Keep It Simple, Stupid. But how many of us actually practice it? Take a look at the image over there on the right. It had only 31 tools. But today?
MINDJUMPERS | THURSDAY, APRIL 14, 2011
[Social Media] Impressive Digital Campaign: Magnum Pleasure Hunt
Super Bowl Becomes Social Bowl. Great Value Created by Toyota in Tough Market with Social Media. Tweet The new Magnum Pleasure Hunt is one of the most impressive digital campaigns that I’ve seen for a long time. More and more brands choose to create videos that take over sites already know, like for instance the Desperados Youtube takeover that we wrote about yesterday. The Magnum Pleasure Hunt is a new game to market the new Magnum ice-cream and the game is a full Flash experience created by Swedish Lowe Brindfors. And then the action takes on.
SIMON MAINWARING | THURSDAY, MAY 2, 2013
[Social Media] Live G+ Hangout: From Profit To Purpose – How Business Can Build a Better World
'The unprecedented collision of global needs and personal hopes, of human emotion and social technology, of powerful brands and newly empowered consumers, has the potential to transform our world- and we are witnessing a historical transformation in which the private sector is slowly emerging as a 3 rd pillar of social change. If Jay Gilbert of B Lab, will share how the B Corporation movement , now encompassing more than 700 companies across 60 industries and in 26 nations, is using the power of business to solve social and environmental problems. GENERAL
GAURAVONOMICS | MONDAY, NOVEMBER 8, 2010
[Social Media] Three Lessons Non-Profits Can Learn From Coca Cola
How to build a vibrant community around a social object that is bigger than the brand, campaign or organization? Some of the ideas I have been exploring in my Social Squared Manifesto apply universally to marketers, entrepreneurs and activists – – and the very theme of Gauravonomics Blog for Marketers Entrepreneurs and Activists is that these groups can learn important lessons from each other on how to benefit from the intersection of social as in connecting people and social as in benefiting the society. What do you think? Share this on del.icio.us.
SOCIALNOMICS | WEDNESDAY, FEBRUARY 11, 2015
[Social Media] LinkedIn: Advanced Profile Features
Let’s say you’re looking for work in social media. The words ‘Social Media’ should be the first thing in your headline. One way of writing a headline is more minimalist, just using a few descriptive phrases: Social Media Associate | Content Writer | Brand Manager | Online Engagement Specialist. Alternatively, you might choose something that’s more of a personal branding statement, for instance: Social Media specialist and content writer passionate about helping brands connect with online communities. Custom URL. Click on it.
SPIN SUCKS | TUESDAY, OCTOBER 23, 2012
[Social Media] Users, Stakeholders, Target Audiences…Or Just People
This Wednesday, October 24, join Mark Story for a Livefyre Q&A to discuss his book, “ Starting Your Career as a Social Media Manager.” You may have noticed a new feature here that comes out on Sunday mornings. Very creatively called, “ The Three Things ,” Howie Goldfarb , Michael Schechter , and I provide links to one article, video, or podcast we think the other should pay attention to that is outside our professional comfort zones. couple of weeks ago, Howie suggested, “ Robbie and Ruthie Talk about Pickles ” from the Ad Contrarian blog.
IMAGINE YOUR REALITY | TUESDAY, JUNE 4, 2013
[Social Media] 6 Tips for a Smooth Office Move
Update your website, social media profiles and send emails to your customer and vendors so everyone is well aware of your move. 'Note: This is a guest post by Michael Lee. Michael Michael is a journalist who lives in St. Louis. The good news: Your small business is growing. The bad news? It’s time to move the office to accommodate this expansion. Plan ahead to identify potential pitfalls and moving should go as smoothly as possible. Make a Checklist. As soon as you know a move is in your future, start a to-do list. Find a Shipping Companyâ€‹. Purge Your Officeâ€‹.
THE RELATIONSHIP ECONOMY | FRIDAY, JANUARY 4, 2013
[Social Media] 2013: The Dawn Of The #SocialEra
In 2013 markets will awaken to a much broader understanding of “all things social” that goes way beyond social media marketing. Marketers are coming to recognition of the inexorable collapse of mass media and mass marketing, and the hyper-fragmentation of their online successors. The Enter The Social Era. Social technology has empowered the human network to influence the behavior of markets. The dawn of the #Social Era is more about the reflection of human values than it is about the values propagated by old business models.
THE RELATIONSHIP ECONOMY | SUNDAY, MAY 13, 2012
[Social Media] The “All-You-Can-Eat” Business Model
The opportunity, of course, is to be able to transform non-viable business methods into viable one’s using social media tools and data. The proverbial “all-you-can-eat” business model works great for some products and not-so great for others. In this article, we explore how the AYCE model can be improved. Netflix for the Sky. The Netflix model for movies has been touted as one of the greatest business innovations in the modern era of technology – not because it is new, but because it works. Some work better than others…. What is the comparable human behavior? Simulated Economy.
THE RELATIONSHIP ECONOMY | THURSDAY, JANUARY 13, 2011
[Social Media] Collaborative Production, Consumption, or Destruction?
Social Media provides an astonishing tool for a new form of social organization if and only if it can be used to beat the effects of collaborative destruction. Many important ideas are emerging related to collaborative consumption and the sharing of physical assets. The primary idea is that communities can save money and conserve natural resources. The most powerful byproduct of collaborative consumption, in my opinion, is that communities can organize around physical assets to produce what they actually need, not what they are told to need. Collaborative Production.
FEVER BEE | SUNDAY, AUGUST 26, 2012
[Social Media] Online Communities: Best Practice Or Innovation?
Using most social media platforms is innovative. We attend a lot of meetings that focus on innovative concepts rather than applying best practices. Best practice is proven to achieve results in the most efficient way. It's something that is supported by case studies, data, and theory. We know, for example, it's best practice to engage newcomers in a specific, interactive, activity, upon their first visit. We know it's best practice to encourage and facilitate self-disclosure questions between members. Innovation is different.
BLUE FOCUS MARKETING | SUNDAY, JUNE 19, 2011
[Social Media] The Fifth Model “Crowdsourcing” Hits Madison Avenue + Crowdsourcing Infographic
Traditional agencies are pushed to their limits by the explosion of digital and social media marketing projects as clients demand more. The “Fifth Model” Recognizes the Value of Social Media Marketing. Marketers can connect with customers using social media more efficiently vs. outbound marketing tactics. Armed with a social media strategy, many brands now understand the drill: listen, engage, feedback, analysis = win. This is a re-post from The Social CMO Blog ( @TheSocialCMO ). The Rise of Crowdsourcing 2.0: Peter H.
JEFF ESPOSITO | THURSDAY, FEBRUARY 24, 2011
[Social Media] Small businesses optimistic for 2011[INFOGRAPHIC]
On top of the graphic, here are some other interesting statistics from the survey respondents: 34% said they would be expanding their use of social media/networking (e.g. Another 40% indicated they would begin to explore social media, or maintain their existing social media presence. For the past few months, Vistaprint (my employer) has been doing some pretty cool research into the company’s small and micro business customers. Earlier today, we launched our first Infographic on the latest study that looks at optimism in the small business space.
DANNY BROWN | MONDAY, APRIL 18, 2011
[Social Media] Why It’s Not Working For You
Why It’s Not Working For You originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. People are hungry creatures by nature. Hungry to be liked; hungry to be loved; hungry to be respected; hungry to be successful. That’s good. Without hunger, we have no drive. Without drive, we have no goals. Without goals, we have no yardstick to base our success on. And so the circle comes back around. The problem is, people are more often than not getting speed hungry.
IT'S JOSIP NOT JOSEPH | TUESDAY, SEPTEMBER 7, 2010
[Social Media] The Millennials and Their Musical Nostalgia
Once you add growing mobile phone capabilities, MTV hit shows displaying the songs played during the episode in the bottom left corner and Apple’s musical social network PING, it’s as if the sounds of music are everywhere. Not only are both industry successes, they are dominating the social media world. link] Howie at Sky Pulse Media Great post as usual. Good stuff [link] Howie at Sky Pulse Media Just some history. link] Howie at Sky Pulse Media Shhh I have 90GB of music. link] Howie at Sky Pulse Media Just my old man 2cents. But why is that?
IT'S JOSIP NOT JOSEPH | MONDAY, JULY 19, 2010
[Social Media] Gen-Y's Living Life In Front of a Green Screen
And although this has always existed to some degree and extended with the introduction of the internet, social media and social networking has further helped allow anyone to become anyone they want. You may even act the same throughout the either social world. This is also what the social world helps you accomplish. Home It’s Josip Archives Let’s Talk The Word on the Web Gen-Y’s Living Life In Front of a Green Screen Written on July 19, 2010 by Josip Petrusa 0 Comments Tweet Share Save The lights are on. And the camera is rolling. Never. Right?
TRADESMEN INSIGHTS | TUESDAY, SEPTEMBER 6, 2011
[Social Media] What Are You Doing to Reach the Young Professional Tradesmen?
They think of social media as one possible avenue to connect with these young people, but often neglect the mobile devices. Marketing Trends Social Marketing affinity baby boomers emarketer.com millennials mobile marketing professional tradesmen smartphonesI know one of the biggest challenges for manufacturers that we represent is getting to the young entrants in the trades. They know how to get to the old guys, they’ve been doing it for years and know that traditional things like trade ads and direct mail programs are effective tools to reach them.
ACIDLABS | MONDAY, FEBRUARY 21, 2011
[Social Media] Bringing meaning to social networks
I’m someone who works with social tools for a living. of work-life balance, my social and personal life involves a good deal of social network use too. It’s all about finding deeper meaning in the way we use and create social networks and our ever-increasing hyperconnectedness. My My ongoing research and thinking has me convinced that the heart of the project needs to be about enabling the production of social, or public goods. We all know we can use our social networks for everything from the mundane and trivial to the world-changing. Related posts.
GAURAVONOMICS | THURSDAY, AUGUST 5, 2010
[Social Media] Four Reasons Why Gamers Cheat: How to Design Social Games to.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « New York Times Story on Delhi Traffic Police’s Big Brother Facebook Initiative From Design Thinking to Game Thinking » Four Reasons Why Gamers Cheat: How to Design Social Games to Optimize Cheating? Mia also argues that social games have built a business model on such cheating behavior. So, social games should be designed to optimize cheating.
SOCIALFISH | THURSDAY, NOVEMBER 14, 2013
[Social Media] Are you an iCitizen?
Simply search a representative to find his or her committees, recent votes and even social media handles–should you need to air your grievances. 'I just got this in my email from PureWow: We took eighth-grade government. We know that voting is our civic duty (and we would never miss an opportunity to get that sticker). Yet last week’s election had us spinning: We’re confident as to where we stand on key issues, but it feels almost impossible to be equally informed about everything on the ballot. What’s a “land exchange proposition” anyway? That’s not all.
WRITTENT BLOG | THURSDAY, NOVEMBER 20, 2014
[Social Media] SEO Isn’t Dead: 10 Ways to Use It for Business
Use your research to “mine” insight on topics that are trending in search and on social media. The more talk your company gets on other websites, news sources and social media, the more authority you gain in the eyes of search engines. Human signals (including social signals) are a huge factor in achieving improved ranking. 'While it may come as a surprise to some people, SEO is still alive and kicking. magazine published click-bait piece recently with the title “ SEO is Dead. But here’s the thing. OAO isn’t anything new.
SPIN SUCKS | THURSDAY, JULY 22, 2010
[Social Media] Geo-Location Marketing | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 22 2010 Geo-Location Marketing By Gini Dietrich | Email | Print | 11 Comments | Guest post by Danny Brown , the social sensei at Bonsai Interactive Ah, geo-location marketing. Why not tie it into other social media platforms you use?
SPIN SUCKS | WEDNESDAY, JUNE 6, 2012
[Social Media] Conducting Surveys: The Good, the Bad, and the Ugly
When the economy went south, he turned to social media and does this to feed and clothe himself. In his free time, he does… well… social media… and publishes the Extremely Average. Today’s guest post is written by Brian Meeks. know almost as much about PR as I do about women. won’t go into the math, but suffice it to say that it is a whole integer well south of zero. do, however, know a thing or two about data. It makes sense a PR professional would like to quantify how their campaign has brought love and understanding to their client. Da da da.da
KIKOLANI | FRIDAY, JULY 27, 2012
[Social Media] Fetching Friday – Resources Mashup & Within Two Worlds
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. How Guest Posting Propelled One Site From 0 to 100,000 Customers – This interview is with Leo Widrich, co-founder of BufferApp, which is a social media tool that allows you to space out your social media status updates. Here are a few of the things that I do when I start the historical SEO auditing process: Social Media / Social Networking. The Resources Mashup.
DANNY WHATMOUGH | THURSDAY, MARCH 17, 2011
[Social Media] Are specialisms a hindrance for PR professionals?
The gist of Steve’s thinking is that despite the current trend towards specialisation – e.g. people that are ‘experts’ in digital and social media – there is an argument that ‘generalists’ will actually be more critical at senior levels in the future. At the top of a pyramid will be the systems thinker – the few good generalists, or the specialists in everything – who have a broad range of skills and experiences, and social and digital media will need to feature strongly in their skill set. Tweet. picture credit.
NET-SAVVY EXECUTIVE | TUESDAY, JANUARY 3, 2012
[Social Media] Revisiting 2011
Like Means What People Think It Means and The Rise of the "Influence" Peddlers The labels attached to the metrics we get from social networks are a big part of the challenge of interpreting the data. Twitter Best in Events and Emergencies Emergency management pros started paying serious attention to social media in 2011—tsunamis, tornadoes, and popular uprisings command attention, after all. This goes well beyond social media and customer interactions, and I plan to explore its implications with clients in 2012. I'll have more on this topic soon.
KYLE LACY | TUESDAY, MARCH 8, 2011
[Social Media] An Introduction to RSS Feeds
If you’re like many Internet users, you probably have a series of regularly updated sites that you visit each day – blogs, news sites, and social media hubs being chief among them. Promote your RSS feeds through social networking sites such as Facebook and Twitter, and include links to both your feeds and the dedicated RSS page on your site. powerful content syndication tool called RSS is revolutionizing the ways in which these sites present their content, as well as how online browsers receive this content. An Introduction to RSS. The First Thing You Should Do.
CONVINCE & CONVERT | TUESDAY, NOVEMBER 23, 2010
[Social Media] The 4 Marketing Metrics Mandates
Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. But in the social media realm, we haven’t quite gotten there yet. Social media results are still too much about trial and error, not optimization. And “Share of Voice is becoming a much more popular calculation (measuring the neutral + positive social mentions of your brand vs. competitors). Marketing Sideways to Win at Social Media. No extrapolation necessary.
DANNY BROWN | TUESDAY, MARCH 4, 2014
[Social Media] How the 2014 BDC Young Entrepreneur Award is Helping Canadian Business
Joel’s company, WOW Factor Media , is a print media design and marketing company with offices across Canada. How the 2014 BDC Young Entrepreneur Award is Helping Canadian Business originally appeared on Danny Brown - Award-Winning Social Media Marketing and Influence Marketing Blog under a Creative Commons license. Related Stories Can We Say Goodbye to These Social Media Buzzwords in 2014? 'Whether you think you can, or you think you can’t, you’re right. – Henry Ford. For me, even this may not be enough. Do they add staff?
JEFF KORHAN | TUESDAY, SEPTEMBER 7, 2010
[Social Media] Fusing is Confusing: How To Uncomplicate Your Marketing - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « A Blog for a Long Weekend | Main | Marketing with New Media in Mind » September 06, 2010 Fusing is Confusing: How To Uncomplicate Your Marketing These are uncomplicated times that call for uncomplicated marketing. Choose Your Words Carefully This is exactly why the title of this blog is New Media and Small Business Marketing. I purposely avoided social media marketing because some businesses are turned off by those words.
FRESHNETWORKS | WEDNESDAY, APRIL 29, 2009
[Social Media] When online research communities don’t live up to their promise
You’ve moved people from the social context of the community to a market context where they aren’t engaging with you but transacting. Matt Rhodes Online research communities Brand Business co-creation customer communities freshminds FreshNetworks innovation market research online communities online market research online research community Peer-to-peer promise qualitative market research research social media Virtual community web2.0The promise of rich insight is great - real people talking to each other about your brand, market and competitors.
ADAM SHERK | TUESDAY, NOVEMBER 2, 2010
[Social Media] The Top News Sites on Blekko
The AOL News hostrank figure seems strangely low but I doubled checked it and that’s what Blekko is reporting: Side note: when I compared news sites on social media engagement there was a question about which domain was used for MSNBC. The Most Common Causes of Duplicate Content on News Media Sites. Which News Sites Get the Most Social Media Engagement? With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. Hostrank Inbound links Site pages.
GEOFF LIVINGSTON | TUESDAY, SEPTEMBER 25, 2012
[Social Media] Vulcan Marketing
Harvard Business Review recently published a great blog on the failure brought by over-focusing on data , specifically neglecting to embrace human emotion in marketing: “Desire and motivation are influenced by psychological, social, and cultural factors that require context and conversation in order to decode,” said authors Lara Lee and Daniel Sobol. Continuing a human experience was the great breakthrough of conversational social media marketing. Over-focusing on data dehumanizes practitioners, causing them to lose the lessons learned from the social era.
DANNY BROWN | MONDAY, JUNE 18, 2012
[Social Media] Should You Care About Losing Blog Subscribers?
Or, if you write about social media, ignore the standard “Why Google+ is great for business” posts and offer a rebuff on why the platform is struggling to be relevant for the majority of businesses out there. Maybe. It depends. know – crappy answer, right? But each one can be applied to the question of losing blog subscribers and whether you should care or not. After all, as bloggers, we’re more often than not told that “it’s all about the list”. This usually refers to an email list, and why building one is important for your blog’s growth. Let’s dig in. Your Turn.
DANNY BROWN | FRIDAY, OCTOBER 21, 2011
[Social Media] You Cannot Change What You Do Not See
You Cannot Change What You Do Not See originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Often, we change things based on what we see in front of us, or based on perceptions of what we feel is in front of us. It may be that our sales channels are bringing in less than 12 months ago; so we change the sales team or manager. Or, our customers are leaving in numbers that are scary; so we change the customer service team or manager. Take Nintendo, for example.
MY CREATIVE TEAM THINKING | TUESDAY, MAY 1, 2012
[Social Media] Crisis Management Series
Our digital colleague and social media public relations counselor, Rodger Johnson, has written a series for THINKing about issues management. Photo credit: click from morguefile.com. This post provides you a brief overview of each installment plus a link to get to them easily. How To Manage Issues Before They Become A Crisis - Organizations large and small, for profit or not, must struggle with issues that affect the way they do business. Learning how to spot, and take part in shaping issues can strengthen brand equity and give you a competitive advantage.
MY CREATIVE TEAM THINKING | THURSDAY, MARCH 17, 2011
[Social Media] You Have A Problem? I Have A Product!
used to work with a data storage company which always wanted to talk about its proprietary media coating. bookmark to: Other Posts You Might Like A Silent Message From Your Customer Creativity 2011 – Week #9 Social Media Attack Plan Playing Both Sides Of The Table Brands Out Of Control. If you have a business headache, do you really care about someone’s products and services? know I don’t. Give me a solution, then we will talk. Here’s the truth, most B2B companies are so egocentric that they could care less about their prospects’ problems.
ENGAGE | FRIDAY, FEBRUARY 24, 2012
[Social Media] Think Like a Startup, Act Like a Blogger
The best bloggers focus intensely on another thing: participating and publishing in social media. While that idea fell flat with their audience, the concept of social business reviews did catch on and the site became a huge success. Staying in tune with your audience (through social media monitoring and content performance analytics ) is crucial to your startup’s digital strategy’s success. T he best startups focus unwaveringly around one thing: solving a real-world problem. Think like a startup: What problem are we truly trying to solve?
ENGAGING BRAND | WEDNESDAY, FEBRUARY 19, 2014
[Social Media] The Cheater's Guide to Turning Problems into Sales
Social media is a wonderful tool for brands that want to improve daily, moment by moment. Social media is a wonderful tool for showing humility and our human empathy when things go wrong. 'It''s hard work being perfect. It''s hard work pleasing all the customers, all of the time. No let me rephrase that. It is impossible to be perfect, it is impossible to please every customer on every interaction. say this because if you read the blogosphere on a daily basis, it is difficult not to feel that you are failing at something! Perfection is overrated. Tweet this ).
TWIST IMAGE | WEDNESDAY, APRIL 30, 2014
[Social Media] It's All About The Experience
was watching Scott Galloway (from L2 and the professor of marketing at Stern ) talk about the winners and losers in digital today at the DLD NYC event (via online stream), and he is overly bullish on Instagram as being the big winner in social media. In his presentation, he states that in the next 12-24 months, Instagram will be the most powerful social media channel. It turns out that Facebook may be spending a lot of its money on acquisitions with the sole purpose of defending their position in social media. social media. It''s hard.
THE RELATIONSHIP ECONOMY | WEDNESDAY, JULY 21, 2010
[Social Media] Social Pearls of Wisdom
When we view social media through the definitions of “ pearls of wisdom we can see that the most valuable conversations occur in the wild, but they are very rare. Most people and businesses do not realize how “transparent their conversation become when engaging in social media. Some apply old marketing schemes to social media only to quickly being discovered as “ fake or insincere. Other view social media through the lens of “ advertising and push put messages that add no value to the solving of problems (wisdom).
SOSHABLE | SATURDAY, MARCH 12, 2011
[Social Media] Twitter: Changing the Games
Rarely do videos get made that include all of the key players as well as some major people in tech and social media. If you hadn’t heard, Twitter is a pretty big site. It may not be Facebook in either the number of users or the average time that users spend on it, but those who are passionate about Twitter are ever-attached, always Tweeting, and watching everything that happens hour after hour, minute after minute. Thanks to Bloomberg , we have such a video in our possession. Twitter bloomberg video
PUSHING SOCIAL | WEDNESDAY, AUGUST 27, 2014
[Social Media] The Secret Sauce for “Great” Blog Posts
Their responsibility (example: Social Media Manager for a Nonprofit). 'Have you ever read something that instantly grabs and holds your attention? In these cases, it seems that the author has a special key to stoking your curiosity. Their stuff is addicting. remember feeling this way about “The One Minute Manager.” I spent every moment thinking about our reading that book. The author was in my head and speaking my language. ve been changing that elusive quality, the secret sauce, ever since. Word Count: The optimal length for a blog post. This stuff is marginally important.
TWIST IMAGE | FRIDAY, JUNE 10, 2011
[Social Media] 60 Minutes To Become A Smarter Marketer
This is the question that I am most often asked about these new media channels. In fact, if you're looking to get up to speed, here's what you can do in 60 minutes to jumpstart your Social Media engagement. new media. social media. When do you find the time? When do I find the time? The truth is that it doesn't take that much time at all. 60 Minutes to become a smarter Marketer: News Reader (15 minutes). Add interesting people on Twitter (5 minutes). " Start following those people. start engaging with those people. Update your profile! doesn't it?
TWIST IMAGE | SUNDAY, FEBRUARY 9, 2014
[Social Media] Humanizing Brands With Stories And Comedy
His name is Tim Washer and he''s currently working on social media for Cisco. What makes him so fascinating is how he blends comedy, social media, video production and storytelling to humanize brands. social media. 'Episode #396 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #396 of Six Pixels Of Separation - The Twist Image Podcast. He''s been on Conan O''Brien , David Letterman , Saturday Night Live and more. He''s one of the funniest people that I know. think you will as well.
ACIDLABS | MONDAY, NOVEMBER 9, 2009
[Social Media] Online relationships — far from isolating
Online relationships – far from isolating November 10, 2009 in posts My friend (in both the online and physical worlds), Kate Carruthers asks an interesting question in her post Are social networks breeding social isolation? The notion of isolation as a consequence of social network use has been given the lie in the latest Pew Internet and American Life Project publication – Social Isolation and New Technology. Related posts BarCamp Sydney #4 – Saturday, 15 November 2008 (0) Standing for Social Media Club board (3) Conversation.
SOCIALFISH | THURSDAY, OCTOBER 31, 2013
[Social Media] Six Sources for Nonprofit News
While I trust the curators thatI’ve selected on Twitter, Google Plus, Pinterest and other social channels to find and share relevant news and information, I especially love the nonprofit news roundups. They might include fundraising, social media, marketing/communications, and volunteering. 'Guest post by Debra Askanase, reprinted by permission from Community Organizer 2.0. ———— I don’t know about you, but I find it hard to keep up with all the news. It’s the most efficient means of reading the nonprofit news that I need to know. must-read. Others?
TWIST IMAGE | SATURDAY, MARCH 31, 2012
[Social Media] Horizontal Marketing
Businesses, fundamentally see the concept of social business as a fad. From the public facing side, consumers are beyond having expectations for a business to be social. In fact, if a business isn't social, it's a non-starter. They're doing their best to become more social, aren't they? This, in essence, is the ghetto-ization of the social business spirit and will, ultimately, lead to failure. marketing director wanting to implement social components into their business is unlikely to change the world. social business. social business framework.
CREATIVE RAMBLINGS | THURSDAY, JULY 14, 2011
[Social Media] Interview with Harold Fudge, founder of Infostripe – part 2
In other words, how have you used social media to create a buzz about Infostripe? Cendrine Marrouat: How challenging is it for an unfunded startup like yours to successfully reach people online? Harold Fudge: We use Facebook to link stories, post updates and feature screenshots of some of our favorite Infostripes, its also been a great. Great Resources interview Harold Fudge Infostripe startups
CONVERSTATIONS | FRIDAY, FEBRUARY 27, 2015
[Social Media] Does Your Small Business Need a Mobile App?
Even though social media is a relatively new medium and many small businesses have just started exploring the potentials of Facebook and Twitter, the competition is steep here. Besides, making a purchase is not the reason why users are on social media. They socialize there and promoting your business there needs to be much more strategic. 'Written by Jaykishan Panchal Do you think mobile apps are only for big name brands such as Amazon or Walmart? You cannot be more wrong, if you think so. Mobile apps are becoming integral part of almost all businesses.
TWITIP | THURSDAY, DECEMBER 31, 2009
[Social Media] The Joy of Tweeting
Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Claire Chapman @coachclaire Claire Chapman, Professional Coach and Social Media Marketing Specialist based in London. What impression are you leaving behind you on Twitter and other social networks ? Treat Twitter as one of your social media and other marketing activities and don’t get sucked in to feeling you have to be there every single minute – have some fun!! Tweet from the heart.
FIREBELLY | MONDAY, MAY 21, 2012
[Social Media] Facebook’s IPO: 5 Must-Reads
Facebook IPO Spawns New Wave Social-Media Angel Investors. ’s initial public offering is poised to create some 850 new millionaires, spawning a new class of angel investors looking to help other startups build on the popularity of the biggest social network. Here are your 5 must-reads on Facebook’s IPO that we don’t want you to miss. Facebook IPO? Facebook future? Bright. By Charles Arthur Facebook IPO generated no big stock gains on its first day of trading. But Facebook has many of the traits that made Apple, Microsoft, and Google great in the long run.
TWIST IMAGE | THURSDAY, JANUARY 6, 2011
[Social Media] Your 2011 Digital Marketing Reboot
Don't forget about the social media spaces: Twitter, Facebook, LinkedIn , etc. says, "don't write cheques with Social Media that your websites can't cash." There has been such a focus on Social Media that many business websites look tired, out-of-date and lack many of the baseline functionality that consumers now expect. If you don't have profiles in some of the more popular online social networks, you should get started on populating your content there as well (it bodes well for making your business more findable). online social network.
THE JORDAN RULES | THURSDAY, FEBRUARY 3, 2011
[Social Media] How Open Innovation Gives Rise to Brand Ambassadors
Social media represents an invaluable resource for developing a deep understanding of your customers. The simple act of engaging and communicating with communities on social networks can reveal powerful user insights that can change the way you approach business. Using social media to encourage & utilize innovative ideas is one of the most powerful methods of communication and one of the most relevant uses of social media 5. I think R&D and an investment in a "Labs" strategy can drive any business forward. Full Size ). Key Takeaways: 1.
ALMOST SAVVY | MONDAY, FEBRUARY 2, 2009
[Social Media] Hoping You'll Ask Me to Dance | Almost Savvy
Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Hoping You’ll Ask Me To Dance Posted by Irene Koehler in Twitter on February 2, 2009 | 23 responses I didn’t go to many high school dances, but from what I remember, they were rather uncomfortable experiences.
IMAGINE YOUR REALITY | THURSDAY, JUNE 16, 2011
[Social Media] Why you need a blog on your website
I’ve become more convinced than ever that the blog is the center tool of all the other social media tools, mainly because it functions like a website and because if updated regularly, it not only allows you to post material to social media sites, but also helps with the search engine optimization for your website. Integrating them into your blog, along with your twitter and Facebook accounts can make your blog a social media hub of activity, which in turn can help draw traffic into your site. It’s much more than that.
IMAGINE YOUR REALITY | THURSDAY, JUNE 16, 2011
[Social Media] Why you need a blog on your website
I’ve become more convinced than ever that the blog is the center tool of all the other social media tools, mainly because it functions like a website and because if updated regularly, it not only allows you to post material to social media sites, but also helps with the search engine optimization for your website. Integrating them into your blog, along with your twitter and Facebook accounts can make your blog a social media hub of activity, which in turn can help draw traffic into your site. It’s much more than that. Tweet
CREATIVE RAMBLINGS | WEDNESDAY, APRIL 24, 2013
[Social Media] 9 tips to make your website stand out from competitors (Infographic)
'Nowadays, companies spend a lot of time maintaining social media profiles, often to the detriment of their own websites. Of course, audiences like hanging out on Facebook or Twitter. However at the end of the day, should they like you, they will be interested in visiting your digital home. If you want to be taken seriously, you have to make sure that this home looks professional and appealing, and reflects who you are as a brand. So, how do you design a website that allows you to stand out from the crowd? Here are some tips below. Branding Tips infographic website design
KOKA SEXTON | WEDNESDAY, FEBRUARY 9, 2011
[Social Media] A Reality Check on My Assumption of Good Natured People
I write mostly about social media and other geekery that I find interesting. thought my experience in social media would help spread the word quickly and help give a place for people to organize an effort to find this missing girl. She even helped organize a candle light vigil at a local park with the hope that the media would pick up the story. Sometimes I feel compelled to write about other things that move me. set up a Facebook page and we were able to create a small group of moderators to manage the page. This lasted 2 months until Stephanie was found.
SOCIAL MEDIA MARKETING | FRIDAY, MARCH 29, 2013
[Social Media] 7 Ways the Sharpest Brands Are Using Videos to Engage Customers
The platform has enormous potential, especially given the fact that YouTube users are 10 times more-likely to engage, embed or share content than on blogs or social media. Produce for Real People Red Vines, an early adopter of Twitter’s Vine App made headlines in the social media community in January when they dedicated a vine video to responding to a Tweet from a follower. They put a fictional individual front-and-center, utilizing social media to air some of the most-common complaints about the Browser. The following is a guest post. The wacky CEO?
FIREBELLY | SUNDAY, DECEMBER 4, 2011
[Social Media] Alan K’necht: Über Thinker & SEO Brainiac: An Interview
Social analytics, the role of social in the future of SEO, and his favorite city – Auckland. In addition to speaking, conducting corporate training, attending to all his clients (He’s the founder of K’nechtology), he’s an internationally published columnist and even written a book – “The Last Original Idea” What role does social play in the future of SEO? Social has always been a critical part of SEO but up until recently it didn’t form part of the various search engine algorithms. from their friends and acquaintances.
CREATIVE RAMBLINGS | THURSDAY, JANUARY 9, 2014
[Social Media] Just because something is online…
There is always a creator behind the content you find on blogs, websites, and social networks. by Peg Fitzpatrick (Positively Peggy) Social media practices gone wrong: Content scraping Fight content scraping with this list of resources Source: Creative Ramblings. '“As a general matter, copyright infringement occurs when a copyrighted work is reproduced, distributed, performed, publicly displayed, or made into a derivative work without the permission of the copyright owner.” ” - U.S. When I asked them who had taken it, they explained that they had no idea. The
TWIST IMAGE | WEDNESDAY, NOVEMBER 28, 2012
[Social Media] The Art Of Fake Familiarity For Better Sales
In the age of social media, networked people and a world where publishing everything (including our comings and goings and pictures of our kids) in places like Facebook , Twitter and LinkedIn , it should come as no surprise that the smarter businesses are going to leverage this social data in some form of manipulative way (at least, the more dubious ones will). That's the biggest part of social media that the majority of companies still fail to accept and embrace. The art of social networking doesn't come from the "social" part of the equation.
TRADESMEN INSIGHTS | TUESDAY, MARCH 29, 2011
[Social Media] 5 Twitter Tools to Help Manufacturers Generate New Business
Recently Michael Gass , my social media mentor, came up with a helpful list. . Marketing Tips Marketing Tools Social Marketing Twitter manufacturers generating new business michael gass splitweet tweetbeep tweetlater tweetscan twitter karma twitter tipsTwitter is an under-utilized tool that businesses should be using more. There are well over a hundred different Twitter tools that have been developed. Below are his top 5 tools that he uses for new business that will help you create an online community of your best prospective clients. TweetBeep. TweetScan. Splitweet .
TRADESMEN INSIGHTS | TUESDAY, JUNE 15, 2010
[Social Media] Manufacturers: 6 Tips On How to Hire Independent Reps
How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? Reach Tradesmen Using a Social Media Map STAFDA Convention-Phoenix Category Cloud Marketing Tips Marketing Tools Marketing Trends Social Marketing Traditional Marketing Twitter Uncategorized Theme Contempt by Vault9. ve asked him to give his insight on how to hire a rep. Enjoy. m amazed at how Manufacturers choose Manufacturers Reps.
WRITTENT BLOG | THURSDAY, JUNE 27, 2013
[Social Media] 7 Ways to Infuse Your Company Website with Brand Personality
Feel free to spruce up your website content with a fun layout, author bios, and some seriously sassy social media widgets. As long as website visitors can easily navigate your content, connect with you on social media, or become a subscriber , there are few rules about just how many ways you can customize your blog page. Your Social Follow Buttons. As long as the network is clearly recognizable, the sky and your creativity are the only limits to how much brand personality you can express in your “follow us” widget: Image Credit: Yammy Social. Your Blog.
PUSHING SOCIAL | THURSDAY, NOVEMBER 8, 2012
[Social Media] Why Your First Blog Idea Might Be Your Worst (and what to do about it)
Pushing Social was originally targeted to Social Media Managers at Fortune 100 businesses. Do yourself a favor and pick up a copy of Eric Ries’ book “The Lean Startup”. Eric believes that entrepreneurship is a science not an art. His book is an eye-opening review of how the scientific method, hypothesis and experimentation, can methodically build a successful business from scratch. Eric also asserts that most successful start-ups rarely succeed with their first idea. Your First Idea is Probably Your Worst Idea. It failed. changed direction. This didn’t work either. Bingo.
SOCIALNOMICS | MONDAY, MARCH 21, 2011
[Social Media] One-leg wrestling champion inspired by posts on Facebook [video]
Robles received plenty of encouragement on social media (see Twitter screens hot below) before and after his historic victory. Robles who was born without his right leg received words of encouragement throughout his wrestling career on social media sites like Facebook and Twitter. Social Action 4 U: Make-A-Wish Foundation. Wrestler Anthony Robles raises his hands in victory, but he was a champion well before he took the mat. Robles defeated Iowa sophomore, Matt McDonough, 7-1. “I wrestle because I love wrestling, Robles told USA Today.
SPIN SUCKS | THURSDAY, MAY 10, 2012
[Social Media] Three Ways to Be a Better Integrated Marketing Professional
With SEO, PR, and social media in the mix, it can sometimes be difficult for them to see the forest for the trees. The key is listening—to your staff, to your customers, to their customers, to the media, and to the market at large. This also includes listening to the media; remember that journalists are individuals, with human interests just like you and me. Today’s guest post is written by Leah Nurik. . Integrated marketing is the ‘buzz’ phrase of the moment in our industry. These professionals were the first to embrace email and email marketing. Listen and Learn.
BLUE FOCUS MARKETING | THURSDAY, JANUARY 30, 2014
[Social Media] Announcing “The Rise of the Social Employee” @Dynamic_Signal Webinar #SocBiz #e20
We are pleased to announce our upcoming webinar, “ The Rise of the Social Employee ,” hosted by Ajay Ramachandran (@ ajay ) of Dynamic Signal (@ Dynamic_Signal ). PST), will focus on the many developments in employee advocacy that we cover in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). During the discussion, we will expand on the many social business success stories illustrated in The Social Employee , including examples from heavy hitters like IBM, AT&T, Adobe, Cisco, and Southwest Airlines. Please check out @SocialEmployee media buzz!
PAUL GILLIN | SATURDAY, AUGUST 4, 2012
[Social Media] Remembering Peter Morrissey
was teaching social media and he had a small agency, Morrissey & Co., He invited me to give some presentations to a couple of clients and then hired me in 2010 to visit his offices in Boston’s South End once a month and talk about different aspects of social media promotion. He freely admitted that he didn’t “get” social, but he knew it was important and he wanted his people to understand it. My last e-mail exchange with Peter Morrissey was disconcerting. But there was something wrong this time. Peter’s reply was brief.
TWIST IMAGE | SUNDAY, JUNE 10, 2012
[Social Media] In A World Of Digital Vertigo
Andrew Keen built the popular Audiocafe.com in 1995 (during the dot com boom) but has since moved on to become a media pundit. Most recently, he released his second book, Digital Vertigo - How Today's Social Revolution Is Dividing, Diminishing and Disorienting Us. His first book, Cult Of The Amateur - How The Internet Is Killing Our Culture , raised more than a few eyebrows for its contrarian view on the Internet, culture and social media. I've been following Keen for a long while, so I was thrilled that he agreed to have a digital media throwdown. blogging.
WEB METRICS GURU | TUESDAY, OCTOBER 23, 2012
[Social Media] 7 Data Updates and Journal Entries Web Journal October 18th – 23rd, 2012
Ironic, but 80% of online retailers are using Google Analytics incorrectly according to a DBD Media survey of 50 e-commerce sites (which doesn’t sound like an awfully big number to be honest). In addition, since it’s election time, there is a new study from the PEW Institute titled Social media and American politics: study (take a look at the chart below). Appears that I’ll be teaching 4 sessions of Social Media for the Arts (teaching 2 sessions this semester) starting in late January 2013. Journal. Updates . minutes.
WEB METRICS GURU | SATURDAY, OCTOBER 6, 2012
[Social Media] Join me at Strata Conf on October 23rd NYC where I’m speaking about Analytics in the Real World
WebMetricsGuru INC, Marshall Sponder is an independent Web analytics and SEO/SEM specialist working in the field of market research, social media, networking, and PR. For nearly a decade now, Marshall has been influencing the development of the industry, lately focusing on social media metrics. He holds an MA in Media Studies from the NY Institute of Technology and possesses a Certificate of Marketing Management from Baruch College. Details at [link]. Analytics for the Real World. Marshall Sponder (WebMetricsGuru INC,). 50am Tuesday, 10/23/2012.
DANNY BROWN | WEDNESDAY, JANUARY 11, 2012
[Social Media] Heritage, Culture and What the Japanese Can Teach Us About Business Longevity
Heritage, Culture and What the Japanese Can Teach Us About Business Longevity originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. If you take a look at a list of the oldest companies in the world , you’ll see the glaringly obvious fact that the majority of the companies listed are Japanese. Germany makes a good argument for having a fair few, while the U.S. begins a late charge once they broke away from British rule. There are a few reasons.
KIKOLANI | FRIDAY, SEPTEMBER 28, 2012
[Social Media] Fetching Friday – Resources Mashup & Neurowear
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Using Honest Social Proof to Go Viral – All types of social proof can increase sales or engagement. How to Use Blogging to Market Your Freelance Business – Before discussing the types of blogging and specific tips for each, I will discuss blogging techniques that apply to all and finally end with advice on using social media tips to reinforce your blogging efforts. Freelancing.
THE RELATIONSHIP ECONOMY | MONDAY, MARCH 26, 2012
[Social Media] Social: Saying More Than Doing
A lot of people using social media have an awful lot to say but few ever do anything. Jumping on the social bandwagon has become a popular means of self expression and listening to all these voices has become non-productive. Advertising Factor Disruptive Factors Market Factors Relationship Economy Strategic Factors Systemic Factors bandwagon business business meeting business meetings business product everything expression fortitude knowledge line nike nike slogan online risk self self expression slogan social time Value voices waste waste of time workCan you relate?
THE RELATIONSHIP ECONOMY | FRIDAY, JULY 2, 2010
[Social Media] Market vs. Social Capitalism
Part 2: Just maybe market capitalism is being transformed into social capitalism and the value of money will take on a new meaning. His current professional endeavors are all centric to the disruptive nature of the social web. He writes at Relationship Economy and provides social media strategic services to businesses large and small. Jay Deragon is an avid student of the emerging landscape of all things social and the subsequent impact on business dynamics. Ever wonder about the future of capitalism? Then what? Part 1. What say you?
IMAGINE YOUR REALITY | TUESDAY, MAY 7, 2013
[Social Media] Get Big-Business Tools from Web-Based Software for your Small Business
MarketWire offers several specialty products, including Sysomos, a tool that connects businesses to customers through social media. Social media develops conversations, not just between brands and consumers, but between consumers about brands. 'Running a small business isn’t easy, but there are new options that give small businesses more might. With web-based software solutions coming online every day, small businesses have more and more ways to manage its finances, grow its businesses, and reach its customers. No more, no less. Resource-Management Software.
IMAGINE YOUR REALITY | THURSDAY, MARCH 28, 2013
[Social Media] Why better marketing isn’t always the solution to your business problems
saw this a lot back when I did social media consulting. People would grab onto social media like it was the last piece of grass on a cliff and somehow hope it would solve the problems of their business, when what was really needed was much deeper and more substantive changes applied to the business at large. Something I have noticed, when I work with other businesses, or just see someone who has a business that is floundering, is that the first instinct of the business owner is to focus on the marketing as the solution to the problems the business has.
IMAGINE YOUR REALITY | THURSDAY, JULY 26, 2012
[Social Media] Why you can’t let misfortune run your business or life
My social media business didn’t cut it…not for lack of effort, but because my heart wasn’t in it, and I didn’t want to manage social media accounts for other people. I ran across this article , where this person basically had a run of bad luck like you wouldn’t believe. She lost her home, job, etc. Eventually she turned it around. don’t even know if I’d call it bad luck…it was just life happening. And it happens to all of us. It happens, but how you deal with it is more important than anything else. Yes, a gift!
IMAGINE YOUR REALITY | WEDNESDAY, MAY 30, 2012
[Social Media] Lessons from Unorthodox Warfare
When I was focused on social media I chose to be unconventional in my choice not to focus on managing social medial and also focusing on the social behaviors instead of the technology or marketing. can’t say that my choice to not manage social media worked all that well for me, but the choice to focus on behavior did make me stand out a bit. I’m reading the Tao of Deception right now, which is a book on unorthodox warfare in Chinese history. There’s actually a bit of military language and strategy in business. Everyone does it.
PROBLOGGER | SUNDAY, NOVEMBER 30, 2014
[Social Media] Is Blogging Dead? How Blogs are changing and How You Can Stay on Top
Jason Kottke , writer of one of the longest-running blogs on the web, states that the blog’s demise came about because the fundamental purpose of blogging was no being fulfilled with other media. With social media platforms becoming the online communication too du jour, and with smartphones and other devices becoming for many the preferred platform, blogs have fallen to the wayside in favour of shorter, punchier messages specifically tailored to hit a reader’s buttons. Take advantage of this swing towards social media use by ramping up for social presence.
SOSHABLE | THURSDAY, MAY 2, 2013
[Social Media] Twitter and Comedy Central Team Up for #ComedyFest
'Twitter and Comedy Central have announced that they are collaborating to bring us the first ever Social Media #ComedyFest. But from what I’ve learned working at a social media agency , Twitter is a valuable tool to use in an attempt to reach new people, build up a fan base, and go viral. am looking forward to #ComedyFest, which will consist of over 50 comedians partaking in live-tweeting events, panels, and social media experiments. Twitter, Comedy Station Partner For First Ever Social Media Comedy Festival. And who doesn’t love those?).
CONVERSTATIONS | FRIDAY, JANUARY 23, 2015
[Social Media] 6 SEO Hurdles for Retailers and How to Beat Them
You don’t want to link out to what was once another local kitchen supply store from your bakery shop, only to find out later that it’s turned into a dog food supply. —– Author Bio: Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. 'Written by Larry Alton Search engine optimization (SEO) techniques are best practices that help move your website (or web presence) to the top of the results when people search for “your” keyword(s) in Google or another search engine. Follow him on Twitter and LinkedIn.
CONVERSTATIONS | FRIDAY, AUGUST 8, 2014
[Social Media] 5 Freemium Tools Perfect for New Businesses
You have to pay to manage your social media accounts? You can always find completely free tools, like TweetDeck, to manage a single social media account. Something like HootSuite , though, lets you manage multiple social platforms in a single tool. If you’re managing a ton of social profiles, or if you have some big-brand clients, then the premium tool will get things done for you. 'Written by Joe Pawlikowski. Everyone loves a good portmanteau, right? note: ConverStations = Conversation Stations). All right, you got me. Freemium. FreshBooks.
CONVERSTATIONS | FRIDAY, MARCH 9, 2012
[Social Media] Does Your Company Operate, Supply, and Measure its Web Presence?
That number isn’t talking about companies without blogs, social media, or mobile sites and apps – it’s businesses who don’t have their own web sites. Companies that are engaging and employing social business are reaping the benefits. It’s Already Yesterday. The tools we use to conduct business are moving and changing faster than ever before. Its a wonder anyone can keep up. What used to take 12 years to gain critical mass use is now taking 12 weeks. Horse and Buggy on the Highway. Being Findable. … the web becomes an access portal.
SOSHABLE | FRIDAY, NOVEMBER 23, 2012
[Social Media] WordPress vs Tumblr for Your Business Blog
Decent access to social media through the right tools makes it one notch below Tumblr when it comes to true social media integration. The Best Plugins, Themes, and Social Media Tools for Getting Started with WordPress (business2community.com). There will be complaints. I’d add “in my humble opinion” but that would detract from the absolute force of my opinion. We’re going to focus on the two extremes – those who want the most powerful and those who want the easiest. The most important criteria is access and comfort.
DIVA MARKETING BLOG | MONDAY, OCTOBER 10, 2011
[Social Media] A Dandelion Thought.
how often do we add social media elements to our marketing strategies without taking into consideration how it will impact other departments e.g., customer service? no social media marketing genius a short post on a passing idea before the wind blows it away. One of my guilty pleasures is watching food TV shows a la the Food Network. I'm no chef but I do ? to cook and ? these these quasi reality shows. my secret dream is to be a judge on the Iron Chef. . Recently I was watching the new show Sweet Genius. One of the contestants added apples to his baked dish.
GEOFF LIVINGSTON | MONDAY, JULY 23, 2012
[Social Media] Influence: The Importance of Consistency
Applied to social media and blogging in particular, I think frequency is important, but what’s more important is not just the amount of posts, but the consistent delivery of that content. The only alternate topic is social media, but for my own purposes, I would prefer to focus on the four prior topic areas; the first three for business, the fourth to allow people inside and get to know me (good and bad). If I go social, it’s important to tie it back to one of those. Image by jot777stan. as key determinants of influence. Go Klout. Cialdini, PH.D.
PAMORAMA | SUNDAY, MAY 30, 2010
[Social Media] Facebook 'Hilarious Video' Phishing Attack is Spreading Quickly
pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook ‘Hilarious Video’ Phishing Attack is Spreading Quickly by Pam Dyer on May 30, 2010 Share Be careful out there! The attack is spread via a “hilarious video” posted to Facebook walls, according to WebSense — when clicked, a form appears requesting your Facebook login: The attack then returns you to Facebook, installs an app called “Media Player HD”, and asks you to download the “FLV player” — if you do this, malware is installed on your computer. Average Age of a Facebook User?
WEB METRICS GURU | SATURDAY, AUGUST 27, 2011
[Social Media] TRENDRR.TV Initial Review and Thoughts
This is not an area I know much about - my life has not taken me down this path, but what impresses me, both from meeting Mark Ghuneim personally, and knowing a little bit about the evolution of TRENDRR, is this real time leader-board that Mark and his team have created , is envisioned by an insider in the broadcast industry who knows exactly what media planners, network programmers, in general what a channel director might what to see out of Social Media – because Mark has been there, done that. before me. Not the case here. TRENDRR.TV TRENDRR.TV Finally, TRENDRR.TV
KIKOLANI | FRIDAY, JANUARY 23, 2015
[Social Media] Fetching Friday – 24 Posts on Marketing and Productivity
Social Media Marketing. Measuring The Impact Of Social Media On Your Business by Christine Moorman. 'Fetching Friday is back for week four of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. 50 Amazing Resources That Will Make You a Better Writer by Jeff Haden. Reasons Your Small Business Should Start a Podcast Today by Dan Newman. Think Like a Journalist to Create Compelling Content That Gets Noticed by Pratik Dholakiya. Search Engine Marketing.