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    [Social Media] Why Must You Have A Presence On The Web?
    The main street or busy shopping mall is the search engine and social media like Facebook. I hate to say it, but there are tens of thousands of websites that are really just taking up valuable space. And I’m not talking about spam or get rich sites, or mom and dad blogs here. am talking about legitimate businesses that have a physical bricks and mortar business, and there are plenty in almost every town in the country. Why do they take up valuable space? Why pay for hosting, a domain name, and perhaps even website design? Let me change angles for a moment.
    [Social Media] PPC For Small Business – Are You Attracting The Wrong Traffic?
    Banners are not big converters, social media can be time consuming, and paid search expensive. Small business owners often feel a little overwhelmed when it comes to advertising online. When a small business owner does run an advertising campaign, the most common complaint we hear is that their campaign was a complete flop.  What makes matters worse is that many of these businesses do see a remarkable increase in traffic to their websites, they just don’t see the same sort of increase in sales. The problem is obvious – these sites are attracting the wrong traffic.
    [Social Media] Happy Independence Day!
    appeared first on SocialFish - Social Media for Associations and Nonprofits. 'We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. But when a long train of abuses and usurpations, pursuing invariably the same Object evinces a design to reduce them under absolute Despotism, it is their right, it is their duty, to throw off such Government, and to provide new Guards for their future security. The post Happy Independence Day!
    [Social Media] The Power of Influence
    The Power of Influence is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Last year, a young lady named Molly Katchpole graduated from college and, like so many young Americans, could not find a job. Desperate to make her student loan payments, she took a job as a part-time nanny. While struggling to make ends meet, she received a letter from Bank of America stating that if she didn’t keep a minimum balance of $20,000 in her account, she would be assessed a $5 monthly fee. Molly had enough. week later, they did.
  • ENGAGE  |  MONDAY, MARCH 17, 2014
    [Social Media] The Truth and (Unintended) Consequences of Our ‘Likes’
    Social Media Hostages. Or more provocatively: Is social media holding content creators hostage? producer from the Netflix series House of Cards who was in the audience said the second half of the show’s second season was directly shaped by social media feedback. Takeaway for Content Marketers: Is our social media distracting us from what is really effective or guiding us to a better answer? Thanks to online behavior tracking, recommended lists and social media likes, we’re now fed a steady diet of our exact preferences every day.
    [Social Media] Collaboration in the Supply Chain, Where is it?
    My previous (and first) post on social supply chain management was surprisingly popular so I thought I’d continue with that topic and talk about something that I learned (and am continuing to learn) thanks to Trevor Miles. Again, keep in mind I’m no supply chain expert like Trevor but we’re both very interested in how social media impacts and can be integrated into supply chain activities. I don’t think enough attention is being given towards the notion of collaboration in the supply chain and/or social supply chain management.
    [Social Media] 5 Events for Busy Entrepreneurs Who Love Traveling
    No matter where in the world you travel most often, the historic city of London is very likely at least an uncommon stopover for you and the London International Meetup Group invites any world traveler lucky enough to stop over here a fantastic opportunity for unique socializing! Toronto Social Group. If you’re stopping by Toronto, Canada during your business travels, be sure to hook up with the Toronto Social Group, a conglomerate of individuals looking for fun, excitement and relaxation in an easygoing social setting. Photo Credit:
    [Social Media] Linking Up on LinkedIn
    She works at Media Needle, a social media/word-of-mouth marketing agency based out of Los Angeles.]. Launched in 2003, LinkedIn is a business-related social networking site. Primarily, remember that groups on LinkedIn, much like on Facebook or other social networking sites, thrive off of discussion. [Tina Safi blogs weekly at [link]. Mainly used for professional networking, the company reported more than 100 million registered users as of March 2011. With last month’s LinkedIn stock market launch the company is more talked about than ever.
    [Social Media] Rock, Paper, Scissors for Blogging
    wish we had something as simple for guiding blogging decisions: a social form of Rock, Paper, Scissors. Done right, our social Rock, Paper, Scissors game would help us make quick choices without days of debate and research. Rookie bloggers and social media pros alike could use the simple rules. I have 3 young children and rarely have had to change a poopy diaper. ve been able to escape the worst of the diaper blowouts by being a Rock, Paper, Scissors expert. Whenever one of my boys sends up the aromatic alarm, my wife and I glance at each other and begin the ritual.
    [Social Media] Fed Up With Competitors Keeping Tabs On You?
    also get a healthy number of social media marketers and trainers signing up to , and that’s fine with me. 'Are your competitors following you on Twitter and signing up for your free stuff and email updates? ME TOO! Initially, this can feel like a line has been crossed. get loads of questions about how to deal with this – especially asking how to block competitors (or anyone weird and unsavoury) from following on Twitter. It’s understandable. think so. So, instead, you could take this interest from rivals as a compliment. When this happens to you.
    [Social Media] How to Drive Word of Mouth in B2B Online Marketing
    Your customers are probably using social media, advised Jantsch – so friend them, follow them, and engage with them. You’ll get more word-of-mouth power by using social media to educate your audience rather than selling to them, said Campbell. Erika Penzer Kerekes heads product strategy and social media for By Erika Penzer Kerekes. What’s the best way for B2B companies who market to small businesses to drive word of mouth? Put employees’ pictures and individual voices on your website and other marketing materials, she suggested. Digg this!
    [Social Media] What’s a #Hashtag? And 5 Ways to Use Them in Marketing
    Hashtags have become a standard part of online conversation and stretch across many social platforms. Mostly this happens on Twitter but permeates into other social media use. Marketing Tips Social Marketing facebook google Instagram linkedin pinterest social marketing social media tumblr twitter Vine 'Today we have a post from Rachel Kerstetter, Sonnhalter’s PR Engineer, answering one of the questions she’s frequently asked and sharing some tips on how to use hashtags. Whether your event is online or offline, it will have a presence. Contests.
    [Social Media] Instagram’s New Web Profiles: The Value for Brands
    The web profile also facilitates building awareness of an Instagram account across a brand’s entire social media presence, which will help brands boost their number of followers. As I wrote in a previous blog post , the average users can only operate a total of 1-2 social profiles, so there is a potential risk of saturation. The 100 million strong photo-sharing community Instagram just launched web based profiles. It gives users access to their profiles through the web in a sleek yet oddly familiar Timeline-evoking design. Seen from the user perspective.
    [Social Media] Blogging Tips for Coaches and Therapists
    Social media purists would scoff at this notion and advocate a Give and have Faith approach. More Blog Promotion Tips By far, the most common question I get from coaches and therapists is: “How do you publish a blog that attracts clients without giving away free consulting?”. Coaches and therapists wrestle with this question because they need to demonstrate their expertise but leave room for an opportunity to sign a new client. Give away all you can and have faith that clients will materialize due to your largess. Unfortunately, this isn’t practical. Absolutely. Change of Pace.
    [Social Media] Blogging Tips for Coaches and Therapists
    Pushing Social By far, the most common question I get from coaches and therapists is: “How do you publish a blog that attracts clients without giving away free consulting?”. Social media purists would scoff at this notion and advocate a Give and have Faith approach. Coaches and therapists wrestle with this question because they need to demonstrate their expertise but leave room for an opportunity to sign a new client. Give away all you can and have faith that clients will materialize due to your largess. Unfortunately, this isn’t practical. Absolutely. Change of Pace.
    [Social Media] Why You Should Tweet on Black Friday
    The social media giant analyzed over 7,600 users and their site visitation and purchase behavior on over 700 retail brand websites during the busy back to school season. Did you know that the first brand on Twitter was a retailer? My favorite denim company, @ earnestsewn (which I wear everyday), was the first commercial account on Twitter. created it and emailed them. Jack Dorsey (@jack) May 28, 2011. Yes, the first Twitter brand account was created by one of Twitter’s founders back in May 2011. The study included two control groups: one group of U.S.
    [Social Media] The Dog Bowl of Big Data
    If you are a retailer, instead of examining the immense amount of data produced from web site and social interactions, intentionally predetermine what will matter to your company. One thing we know about social media is that People Love Pets ! 'Big data continues to confound the average marketer. The issue surrounds comprehending the data that matters. Marketers need to understand how to use the technology. Big data has no value unless you can mine information sets to achieve better business outcomes. How will it impact business? What should a marketer look for?
    [Social Media] Blogging by the Numbers – An Olympic Champion’s Approach
    At Pushing Social we track email signups. you can use advanced segments to see how many email subscribers came from social media channels. You can create an advanced segment to keep track of everything from social media visitors, to readers who arrive from an email. To track social channels, add social channel URLs, like In the example, I’ve set up a Social Media Advanced segment to group visitors who arrive from social channels, the “Source” Keep an Eye on These Metrics. seconds. Work the numbers.
    [Social Media] Blogging by the Numbers – An Olympic Champion’s Approach
    At Pushing Social we track email signups. you can use advanced segments to see how many email subscribers came from social media channels. You can create an advanced segment to keep track of everything from social media visitors, to readers who arrive from an email. To track social channels, add social channel URLs, like In the example, I’ve set up a Social Media Advanced segment to group visitors who arrive from social channels, the “Source” Keep an Eye on These Metrics. seconds. Work the numbers.
    [Social Media] Danny Brown Called Me a Dilhole Or How to Find the Secret Sauce
    About the author:   Howie Goldfarb  is president and CEO of  Sky Pulse Media , an agency focused on helping clients achieve outsized results in measurable bottom-line-impacting ways. Danny Brown Called Me a Dilhole Or How to Find the Secret Sauce originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. This is a guest post by Howie Goldfarb. But he also invited me to guest post for which I am flattered and honored. There – I said it. Hey A-Lister!
  • DANNY BROWN  |  FRIDAY, MAY 27, 2011
    [Social Media] Change And Persistent Vision
    Change And Persistent Vision originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. “The lesson is that one person with a persistent vision can make change happen, whether climbing rocks or delivering services.&# Seth Godin, Tribes. That sentence relates to a passage in Seth’s book where he talks about  Chris Sharma and how he changed the way rock climbers looked at scaling a cliff. It may not be the rule, but it’s not the exception. Then leave it.
    [Social Media] A New Era Of Marketing Has Arrived In The Age Of Context
    The book was prescient, and was key in helping brands to better understand the power of blogs and how to actually implement a lot of the thinking that came out of The Cluetrain Manifesto (widely regarded as the starting point of social media). social media. 'Episode #392 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When it comes to technology evangelism, it''s hard not to think about people like Shel Israel and Robert Scoble. The Internet is no longer just a more interactive screen than television. age of context.
    [Social Media] Preparing Students and Young Professionals for the Business World.
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 15 2010 Preparing Students and Young Professionals for the Business World By Gini Dietrich | Email | Print | 31 Comments | During the summer I fell off the InsidePR bandwagon. Not in terms of recording, but in terms of talking about it here.
    [Social Media] Money makes the world go round, no free lunch and dude dies getting buried alive
    You Don’t Always Need 100 Million Dollars or 100 Years for Traditional Advertising to Work – We all know social media is big for marketing. Facebook Warns Brands that Scale in Social Won’t Come for Free – The No Shit Sherlock award this week comes via the revelation that Facebook’s new timeline is going to influence the way brands market on the site to reach their fans with content and ads. Hey folks, thanks for stopping by to check out this week’s edition of Five for Friday. This week’s edition was drafted on Wednesday as I was packing to head to Austin.
    [Social Media] Digging Deep Into Facebook Marketing
    online social network. social media. Episode #329 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's hard to believe that Avinash Kaushik didn't turn his blog post, Facebook Advertising / Marketing: Best Metrics, ROI, Business Value , into a book. He should have. This one is a whopper. Over 10,000-plus words (and yes, do whatever it takes to make the time read it). What's interesting is that Avinash is the Digital Marketing Evangelist at Google. This doesn't mean that he only evangelizes for Google. doesn't disappoint.
    [Social Media] 20 Bloggers to Watch in 2012
    This year, I tried to go outside of the social media echo-chamber and focus on people who are expanding beyond their blogs. Kristi Hines  is a freelance writer, online marketing consultant, and social media enthusiast that blogs at  Kikolani. Her work is highly regarded in the social media community and she was recommended multiple times in the comments section on last year’s list. He helps so many of us when he already has a successful business and doesn’t need the social validation. These are 20 people who stood out to me this year.
    [Social Media] LinkedIn Is The New Resume
    It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. Social media allows us to enjoy each others joys. If you''re doing nothing in social media, you should still be on LinkedIn. digital media. social media. 'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 morning show. The segment is called, CTRL ALT Delete with Mitch Joel. and sadness. Is that you?
    [Social Media] Thank You, Virgin America, for Getting Us (and sorry about the device rule change)
    The good news – their safetytainment video is a hit, surely making travelers smile before take-off and exposing the company to the social media world as the forward-thinking company that they are. Here’s their video: The post Thank You, Virgin America, for Getting Us (and sorry about the device rule change) appeared first on Soshable | Social Media Blog. News Nugget Offbeat Social Videos-Images-Music YouTube Airline entertainment Flights Virgin America They “get” us in ways that most other airlines just seem to fail at miserably.
    [Social Media] Seven Trends Transforming Customer Communication (Presentation)
    The collaborative economy is a collaboration between products, ideas, and people and is just another step in the social revolution. Social Intelligence. Social media has grown a lot over the past few years. We have gone from a handful of use cases and strategies to a new concept of social intelligence based on numerous key aspects of social media ranging from tactical to strategic value. When empowering the new collaborative company, it’s about embedding social media cross the fabric of the organization. Moments Matter.
    [Social Media] Flickr Friday: The Content Grid
    Digitalia | Indianapolis Social Media Marketing « 5 Helpful Social Search Articles | Main | Twitter announces #NewTwitter » September 10, 2010 Flickr Friday: The Content Grid A content marketing framework that plots type and channel across two dimensions: who should create it (a single owner or the entire staff) and how it should be distributed for maximum impact on the sales funnel. Image : Eloqua ] Chad Richards is Social Marketing Manager at Firebelly Marketing, a  social media marketing agency. Click the image to enlarge.
    [Social Media] The Agency Of The Future Debate With Joseph Jaffe
    Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. media hacks. online social network. social media 101. social media marketing. This is also episode #10.20 of Across The Sound with Joseph Jaffe. advertising.
    [Social Media] Are Social Causes a One Click Pony?
    Social Media Controversies Addressed, Fresh Each Week. If an Avatar Falls in the Forest… It is admirable – and remarkable – when causes “catch fire” in social media and become a meme. It’s not as if the Supreme Court is dialing up Sysomos to check social mentions before rendering constitutional decisions. Social Media’s Weak Ties. He was pilloried by the social community for this stance, and I’ll admit to writing my own stern rebuke. Are Social Causes a One Click Pony?
    [Social Media] Enchantment: The Art of Changing Hearts, Minds, and Actions
    First thought was I was going to get an education on using social media to attract more people and build stronger communities, I was wrong. Of course the book does this but the messaging in the book speaks to more than just online and social interactions. Book Reviews Amazing Book Anecdote Bullet Points Dale Carnegie Enchantment Guy Kawasaki Hearts Minds How To Win Friends And Influence People Irreverent Guide Likeability Persuasion Push Technologies Reality Check Social Interactions Tricky Art Tropes Trustworthiness Twitter Wardrobe YouTubeEnchantment v2.2.
    [Social Media] Book 'em Verdino: announcing micromarketing
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Stop me if you think youve heard this one before. Main | Three B2B marketers dish out social media tips & tricks » Book em Verdino: announcing microMARKETING I'm excited to announce that I've inked a deal with McGraw-Hill for the publication of my first business book, microMARKETING: A Breakthrough Approach to Building Brands by Thinking and Acting Small. "   Puh-leeze.
    [Social Media] The Future of Blogging - a Collaborative Mindmap - The Steve Rubel.
    For some companies/blogs, a social community makes perfect sense. For others, existing only on social media platforms might be an OK solution. We had geocities websites before we had blogs, and its hard to deny that forums were social media websites. Steve is using Posterous to post everything online. Shouldnt you? Today, however, in a world where thousands of status updates and tweets whiz by our screens every hour, blogging arguably feels slow. So is blogging dead? It depends on who you ask. Please edit it! Tell us what are we missing here. Interesting map.
    [Social Media] Where To Be Inspired In London
    Wisdom London Creative Communications is our world… « Social Media and PR: Are the “blurred lines&# an opportunity or a threat? Ever Wondered About…Quora? » Where To Be Inspired In London A little Christmassy gift for you here, cooked up by Wisdom London and turned into a thing of beauty by Ellie Gibson. Download and enjoy! Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on December 19, 2010 at 12:10 pm and is filed under creativity , wisdom. You can follow any responses to this entry through the RSS 2.0
  • KYLE LACY  |  MONDAY, MAY 20, 2013
    [Social Media] Five Digital Trends Changing the World Now and Forever (Presentation)
    “What you will see with rapid data and social sharing is the death of the average and the era of you. Digital audiences have been the center of attention for over six years with the rise and fall of many social media sites and strategies. Now we are finally reaching the point of understanding what “being social” is truly about. 'I had the utmost pleasure to spend the last two weeks in Australia and keynote the Connect Tour for ExactTarget. The presentation is based around what I believe are the five trends changing business and the world. Moments.
    [Social Media] On My Reddit Birthday, I Contemplate Why More People Don’t Know
    Social media is my life – I help businesses and organizations with strategies on Facebook and Twitter with the goal of teaching them that social media is more about listening than broadcasting. I’ve always said that if social media sites could have their average users take IQ tests, Reddit would win by double-digits. The community is robust and most of the content could be tagged “as first seen on Reddit before the rest of the social media world got their hands on it.&#. Today is my 2nd Reddit birthday. Some get it.
    [Social Media] The Moment You've All Been Waiting For.
    When will Digital Media take over from television as the number one medium of choice by marketers? right here, right now: "For the first time since being tracked, digital media - including online, social and mobile - has approached parity with television as the most important medium among agency executives, according to the latest quarterly survey from Strata , the media data processing provider that services roughly half of all U.S. Digital Media is a new media. digital media. media. new media. social media.
    [Social Media] Want to network AND get smarter? Check out these conferences
    Sessions are filled with useful information from the brightest minds in social media. Whether you're just beginning your journey into blogging and social media or you've been building your brand for years, the I Blog Conference has relevant information for everyone! Day 1 you will hear the presenters focus on 7 focus areas like innovation and social media. There's no better way to learn than to mingle with smart people, learn from smart people and share your own smarts. There are three excellent opportunities to do just that in November.
    [Social Media] Where Everybody Knows Your Name. And Face
    Well, what right do we have in posting our children's lives to an online social network, anyway? With all of the scrutiny from privacy advocates, Facebook continues to make significant and positive strides in assuring the population that our ability to tag (and untag) photos of ourselves that are posted by others in their online social network is easily done. Either way, in June of this year many digital media pundits did a double-take when the world's largest online social network acquired an Israeli facial recognition technology called, digital media.
  • KYLE LACY  |  FRIDAY, MAY 21, 2010
    [Social Media] Are Traditional Coupons Dead?
    This got me questioning the value of print media in today’s world. Many companies are also delivering coupons straight to the consumers phones via e-mail, text, social media and other smart phone applications. Consumers are getting more and more technologically savvy. Threatening the practice of getting and using coupons in the traditional way.  According DMNEWS Newspaper subscriptions have declined by 9% in the past year, which means that consumers must be getting their coupons through other sources.  The obvious answer is yes, of course.
    [Social Media] Strong-End Summit: Collaborative Sharing - Connections that Count
    Dan Robles of The Ingenesist Project : The Last Mile of Social Media. Howard Rheingold : Digital Literacies or Skill + Social. Strong-End Summit: Content Marketing and Conversational Media ( Friday afternoons are often a bit more relaxed, but relaxed doesn't mean lazy. The Strong-End Summits (videos that will keep brains and hearts afire) are a way to end our week strong and come back refreshed. Click thru if you don't see the videos -. Loic Le Meur: Sharing Changes Everything  . Clay Shirky: How Cognitive Surplus Will Change the World.
    [Social Media] How Ford Fiesta Created Brand Engagement with Classic Tactics
    However, a good understanding of social and great execution has created results worth sharing. Combining UX With Your Social Media Profiles. Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog You can also connect with Christine on Twitter @christine_kbh. When Ford Fiesta decided to launch a new campaign, the aim was to draw attention and increase awareness about the new Fiesta.
    [Social Media] 4 Ways the Twitter You Know is Changing Forever
    An exclusive partnership with Nielsen , buttressed by its recent acquisition of social TV data firm BlueFin means Twitter itself will provide data that analyzes tweets and provides ratings for the social impact of television shows. This is going to dramatically increase costs for brands using Twitter as a major part of their social marketing program, as paying Twitter to increase distribution will join paying Facebook to increase distribution as teeth-gritting must-dos. Jay is the founder of [link] and host of the Social Pros podcast. Twitter as a Ratings Service.
    [Social Media] Cool Social Tools: Ravetree
    Recently, I began considering the need for a full-featured “Social App Platform” that addressed the issue of privacy. After months of work Ravetree ( ) was launched as an ad-free social platform that includes useful apps such as file storage, a powerful calendar, and more. We offer a private social app, called a “Portal,” that can be used by businesses for a monthly subscription. Cool Social Tools 'This is the second in my new series of posts from software and app and tech vendors who have new tools they’d like you to know about. 1b2efgx).
    [Social Media] Monday Muse #1: Mitch Joel
    How have social media and digital marketing changed for you over the years? get the social media equivalent of tumbleweeds. Yes, we need to do great work to really make things happen, but social media has opened up so many doors. Discover more articles on new and emerging media. Ask bloggers to list other bloggers they respect and Mitch Joel’s name usually comes up. He’s the president of digital marketing agency Twist Image , and the author of Six Pixels of Separation, the name of his book , podcast , and blog. Without question.
    [Social Media] Go Behind The Numbers To Determine Success
    Her focus is to manage social media for one of the non profit's community education programs. However, In this case, there is a huge disconnect and lack of understanding of social media from my friend's boss and the funding source. Perhaps Back in the Mad Men advertising days broadcast media success was about the reach and numbers. Then came social media. However, with social media came something else. Segment as much as possible within limits of the social network platform. How do you determine business success? Just asking.
    [Social Media] Break dot blog until 2010
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « What are your plans for 2010? This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer. Pre-Order from AMAZON Pre-Order from BARNES & NOBLE Pre-Order from BORDERS Downoad My eBook Download my FREE marketing and social media eBook. microMARKETING
  • FEVER BEE  |  MONDAY, APRIL 15, 2013
    [Social Media] The Psychological Impact Of Interactions
    They decided to close the community and focus on social media platforms.  They visit daily to satisfy their social needs. You're going to get pressure to move to social media platforms. 'When you reply to a fun, closed , question on Facebook it doesn't affect you on a deep level.    It doesn't increase your connection to the organization or fellow likers. It has little influence on your future actions (and certainly not your buying habits). The only thing that changes are the engagement stats. They skyrocket. It looks terrific. 
    [Social Media] Business Rules And Ruler’s Have To Change
    Social technology is fueling a change in human  behavior which is challenging accepted beliefs about how rulers rule people’s behavior and beliefs. i.e. social media policies, privacy rights, user data rights etc. Now the rules of social acceptance are set by the belief  of the many that service is represented by what is believed to be the best interest of the people rather than the organization and its rulers. Rulers have used media to influence the belief of the crowd. After all, trying to control and rule can prove to be anti-social.
    [Social Media] Leaders: Tear Down The Walls
    Hierarchies are crumbling all around us, with social media building a new world run by collaborative power. Innovative ideas are emerging from the ground up, and employees are driving corporate social responsibility. The trend is clear. To succeed in the 21st Century the role of management is to get out of the way of letting employees do great work. For managers to feel comfortable with “getting out of the way” the key is a high-level of trust in management and among employees, which opens the lock of a strong culture of innovation and collaboration.
    [Social Media] Can Communities Curate Themselves?
    Social media applications are tremendously powerful tools that are only now becoming sophisticated enough for people to sort and curate themselves. Social Flights is pioneering the concept that people can self-organize around their own communities and municipal airports without the need for hub terminals. Social Flights is pioneering the concept that communities can self-organize to accept travelers at the destination with their own businesses and services without the massive Wall Street fueled invasion of national hotels and portfolio managed services.
    [Social Media] Can Obama Save The World?
    Someone will eventually need to gently lay the economy down in a nice soft spot with a just a few critical social programs intact. But, the hedge instrument is playing out in Social Media, slowly siphoning the factors of production into a new economic system. Some passengers are only inches away from jump-starting an alternate economy using a social currency backed by real productivity, not debt, in a new form of capitalism. Do the math – Interest on National Debt can go all the way up to infinity while Austerity measures can only go down to zero. Well, maybe.
    [Social Media] God’s Response to a Blogger
    His current professional endeavors are all centric to the disruptive nature of the social web. He writes at Relationship Economy and provides social media strategic services to businesses large and small. Jay Deragon is an avid student of the emerging landscape of all things social and the subsequent impact on business dynamics. A man decided that if God knows and sees everything then certainly he would read my blog. He pondered about the scripture that said “ Ask and you shall receive &# and decided he would ask God one request. for more info go here [link].
    [Social Media] Cyber Security and Social Capitalism
    In short, this author claims that remote secure access to our networks is a cure of global warming AND social injustice and it licks cyber crime to boot.  This is relevant because the economics of the future are banked largely in a Social Currency rather than a Financial Currency.  Instead, values such as social efficacy, guarding against a social scourge (hacking), supporting support social enterprise, all with a simple act of securing remote access.   Note; this is the battle between Social Currency vs Financial Currency playing out.
    [Social Media] Step Away From The Crossword Puzzle
    We talk a bit about using social media and creating different forms of revenue. It’s so sad, I sometimes get angry. walk into a rural retail business. The bell above the wooden door rings as I walk in. head pops up from behind the glass display counter. She stands and pushes up the eyeglasses from the edge of her nose. “G’mornin’ Can I help you?” ” A tired smile appears. We talk a little bit about her store and how she got started. She was laid off a few years ago and decided to have a go at her own. There has been for a few years now.
    [Social Media] Three Phrase Approach to Meaning Making
    The Four Resources Model of Social Media (here). The four most prevalant ways people approach their "I don't understand" response to something new: Belittle it. Make fun of it. Ignore it. Learn it. Let's look: Belittle it - I've seen people get mad at new tools or practices, even judgmental towards the people who've embraced the change: " I don't see how people can spend time on Twitter talking about nothing." or "Who comes up with these new policies, don't they have anything better to do?". Make fun of it - Similar to the belittling, but with snarky humor. Ignore it -.
    [Social Media] Five Critical Shifts That Are Changing Business
    If you liked this post, you might also like: 18 Social Media Use Cases: Conversation, Campaign and Community I Am Really Excited About My New Asia Regional Role With MS&LGroup Trend: From Status Symbols to Status Skills and Status Stories Universal McCann: Social Networking for Making New Friends, Blogging for Socializing with Friends The Ultimate List of Social Media Surveys, Research Reports and Scoring Methodologies Disruptive Skills, Gifts and IdeaSlivers. Through a series of serendipitous events (including birth!), Share this on
    [Social Media] 18 Things For Which I Give Thanks
    am thankful for the dozens of friends and mentors – many of whom I met through social media – who improve what I know and how I explain what I know. am thankful for my friends in Indiana, Arizona and elsewhere who never want to talk about social media, and just want to hang out and watch football. am thankful that our Social Pros podcast is really starting to take root in the industry, and that my outstanding co-hosts have agreed to keep the ball rolling in 2014. Jay is the founder of [link] and host of the Social Pros podcast. Jay Baer.
  • DANNY BROWN  |  MONDAY, MAY 30, 2011
    [Social Media] Planning Ahead
    Planning Ahead originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. I took this picture on the way to a meeting the other day. As you can see, the lady driving the car has her little dog right up front with her in the driver’s seat. Because we were driving (and I know how some of our local drivers are – think New York cabbies!), I couldn’t help but think of some of the things that could go wrong: A car suddenly brakes in front of her. But do we?
    [Social Media] Could and Need
    subscribe to danny subscribe by rss or network search this blog Lijit Search This Blog is Powered By Reader favourites Audi and the Super Bowl Social Media Shit Storm An Invite to Pimp Your Blog Are You Abusing Your Social Media Voice? Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Could and Need August 19, 2010 3 voices share yours! Share Save There are two basic ways of deciding on a course of action. call it the Could and Need Effect. Both similar. Both different. Both entwined.
  • KIKOLANI  |  FRIDAY, AUGUST 17, 2012
    [Social Media] How to Create Your Own Industry Recap, Resources, & Mashups
    This Week in Social Media by Social Media Examiner – A weekly recap of the latest news and features directly from your favorite social networks and application providers. Google Reader – I have tons of subscriptions organized by the topics in my Fetching Friday (blogging, business, freelance, personal development, SEO, and social media). Photo Credit: Mrs. Magic. Examples of Great Recap Posts. Curious who else does regular daily or weekly recap posts? This one is a weekly recap of tons of photography links. Inspired yet?
    [Social Media] Join the @SocialEmployee Revolution Webinar by @SocialChorus #SocialChorusU #socbiz
    'Join The Social Employee Revolution [Upcoming Webinar]. The path to social business starts with your company’s employees, by empowering employees to become brand advocates on social networks. On April 9, Mark Burgess and Cheryl Burgess, co-authors of the best-selling book, The Social Employee , will share case studies from IBM, AT&T, Cisco, Dell, Domo and Adobe that are empowering employees to create and share brand content. You can also watch The Social Employee book trailer below for more information about turning employees into advocates.
  • ENGAGE  |  THURSDAY, APRIL 7, 2011
    [Social Media] 10 Rules for Real Life Social Networking
    image: roach-family ] Related articles How to Ineffectively Network Online ( Why Hide your Social Media Presence? Social Media Friends … with Benefits 3 Simple Social Media Lessons from the Bronx Zoo Cobra. Content Distribution Building Community Business Business card Business networking Facebook Hashable LinkedIn relationships Social network TwitterY ou probably already have Tammy Portnoy’s business card. In fact, she was likely at the event you went to last month. She’s been called a networking demon, and it’s true.
    [Social Media] Does Twitter Promote Cross-Cultural Communication?
    On the question of whether Twitter promote cross-cultural communication, I think Twitter, like other social web platforms, creates the “possibility&# of cross-cultural communication. Tags: Media Culture Homophily Mashable Twitter twitterculture I was recently quoted in a Mashable article on the culture of Twitter. As Twitter becomes mainstream, not only in the US, but also in several other countries, its changing from a community frequented by early adopters to an utility used by the masses. Specifically, each hashtag is its own community, with its own culture. Digg this!
    [Social Media] Don’t Ignore These 10 Financial Services Marketing Trends
    Meanwhile, digital channels and data sources such as web analytics and social media continue to grow at an explosive rate, creating new integration challenges and adding complexity to connecting to and managing both online and offline content. Social Media Marketing will mature. While the rest of the world has jumped feet first on to the social media bandwagon, banks and other financial institutions have proceeded more cautiously. In fact, some  have gone so far as to say that social media is a waste of time for banks and credit unions.
    [Social Media] Guest post: Developing a secure mobile app
    Guest post: Developing a secure mobile app was written by Cendrine Marrouat for her social media blog, Creative Ramblings. What was once a utility for mobile phones, the mobile application space has ballooned into its own industry. In fact, the entire mobile phone market is largely driven by applications. For instance, IDC has predicted that by 2015 users will have downloaded upwards of 183 billion mobile apps. In short, the mobile app development industry is [.] Guest Posts mobile app development security
    [Social Media] Best Practices and Elements of Successful Landing Pages
    Literally Everything You Need to Know About Making a Successful Sales Page from LKR Social Media – Straight shooting tips about the elements that go into a successful landing page. 'Landing pages with the proper design, purpose, and optimization are an essential part of building your online business presence. Here are eight standout guides and checklists to make sure you have successful landing pages. 10 Essential Elements of a Landing Page from WebDesignLedger – Learning how to design a killer landing page will add value to your design offerings. Small Business
    [Social Media] Finding hidden treasure in the data you might be ignoring
    Social monitoring expert Nathan Galliatt says there’s buried treasure in the noise. Social media, and especially Twitter, is often belittled because of the high noise ratio. As marketers, we EXPECT to find valuable insight in the data we pay attention to. We constantly scan for the infamous “signal&# and vigorously reject the “noise.&# Sometimes people criticize me for following every real [okay, seemingly real] human back on Twitter (at the moment, that’s over 100,000). Realize the signal is not separate from the noise—it is WITHIN the noise.
    [Social Media] Developing relationships with a little LESS conversation
    People who really want to leverage the power of social media for something worthwhile would be right to think of Tom as a legend, too, for his work in A Little Less Conversation: Connecting with Customers in a Noisy World. Tom Asacker on Twitter My radio interview with Tom Asacker for the Social Media Professor program. Subscribe to the Social Media Professor podcasts PS. ll take that title. Gladly. There’s value in understanding conventional wisdom—it often give you a clue on what not to do. Tom Asacker ’s also a contrarian. This is just a start.
    [Social Media] Grandma got run over by a scammer….
    lot of baby boomers are taking to the Social Web and think they are beginning to get an idea of how it all works. Well, in today’s Social sphere, that statement rings truer than ever. Here is my guidance Video Professor, from someone who I dare say has gained an Associates Degree from the Social Media “Community” College but is not an “Expert” or “Professor” in Social Media: Accept the fact that what you are doing is wrong. Do it on as many blog posts and Social Networks as possible. Another holiday has come and gone. Weasels and foxes abound.
    [Social Media] Online Competitions: Essential Considerations for Marketers
    Wisdom London Creative Communications is our world… « What consumers want from corporate social media: Accountability Online Competitions: Essential Considerations for Marketers Image credit: Felixco Inc. Basic monitoring for competitions on social media platforms can provide good insights into key influencers and brand advocates. Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on February 17, 2011 at 1:25 pm and is filed under brand , marketing strategy , social media with tags CAP Code , competitions , social media.
    [Social Media] Passion: Not Just A Fruit Juice!
    Entrepreneurs experience this, scientists, writers, musicians, artists, hey maybe even social media consultants. This has been a contemplative week for me. While I do not believe in Astrology, I do know that Geminis are known to like diverse activities. For me this is true in that if I am not passionate about something, it tends to fall by the wayside. The projects that I AM passionate about turn to gold (or at least shiny). These individuals tapped into their consciousness to listen to what their dream was. People generally call this epiphany finding your passion.
    [Social Media] Someone Like Me, Customer Value Co-Creation and Biodiesel Fuel.
    Serving Social Business, Technology & Soul Food Search The Blakery Who is Blake? At the 2010 Social CRM Summit (May in Atlanta) produced by Mr. Godfather Paul Greenberg of BPT Partners  one of the topics was “I want to be sold to someone like me.&# We as an industry, haven’t made peace with the new reality of an increasingly social customer. Social media will bring a seismic shift to the “management of the customer life cycle.&# Larry is accused of giving bald people preferential treatment by Jeff Garlin his manager. And it’s true.
    [Social Media] Current Social Network Punditry Causing Naps
    Oh yes, there are many changes afoot amongst the social networks. And of course, the social media punditry has ratcheted up with the competition. New feature social network roll-outs are about as exciting watching the fall line-up of TV programming getting announced. The social media marketers who claim to know how these features will impact business are just ridiculous. Let’s be frank, there is no social networking revolution, no dramatic change in the way people interact online that has been caused by any of these updates. Seriously.
    [Social Media] 11 new QR Code generators with analytics to bridge the mobile social online offline worlds and increase consumer engagement
    Yesterday TechCrunch posted an article about a new social profile QR Code platform called SPARQCodes. It’s one of those simple ideas and it’s good for stores that would like to increase mobile engagement while promoting their social profiles at the same time by having customers scan their QR Codes. Here are 11 new QR Code Generators with analytics to bridge the mobile social online offline worlds and increase consumer engagement. Jumpscan – JumpScan combines all your contact and social media information for quick, on-the-go sharing. Smart! link] 6.
    [Social Media] NEW @BlueFocus @SocialEmployee (McGraw-Hill) Book Trailer on #Nifty50 #SocBiz
    'New @SocialEmployee Book Trailer Video Announcement: Blue Focus Marketing® is pleased to announce our latest video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). proposes a new way of looking at relationship-building and social interaction in the digital bazaar, one with infinite possibility and endless points of entry built right into its DNA. So what does the möbius strip have to do with building a culture of engaged social employees? See what others are saying about The Social Employee and order your copy today!
  • TWIST IMAGE  |  FRIDAY, JUNE 29, 2012
    [Social Media] What You Need To Know About Facebook, Content And Brands
    There is an overwhelming amount of channels for people to connect in the social media spheres ( YouTube , Pinterest , Twitter , LinkedIn and on and on). Brands on Facebook (and other social media) are relegated to the same laws of the real-time Web as everyone else is. social media. It's all about the fleeting moment. For the longest time, there was a commonly held sentiment that the brands who create the best (and most relevant and most contextual) content will win. Creating content is not easy. It's not easy and it's getting harder. But is it working?
    [Social Media] You Don't Have A Branding Problem.
    Have you truly leveraged social media and traditional communications to uncover the real stories of your business? social media. 'You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they''re having a problem getting their message through to their potential audience? The issue is systematic. Unfortunately, too many marketers think that they have a branding problem. Maybe that is all wrong. Tracking. And so.
    [Social Media] Breaking All Of Twitter's Rules
    This is online social networking. Brands (and individuals) are constantly looking for both best practices and ROI in Social Media (and Twitter is no exception). Twitter (and many of the other Social Media channels) allow individuals and brands to highlight, share and connect on the things that can't be explained in a traditional advertising campaign or through press releases. The above posting is my twice-monthly column for The Huffington Post called, Media Hacker. media hacker. online social networking. social media channel.
    [Social Media] Thoughts From The Content Marketing Institute
    Social Media acted as a massive catalyst for this. media hacks. online social network. social media 101. social media marketing. Episode #289 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. As each year passes newer and more impressive forms of content marketing become available to brands. We now live in a world where any business (or individuals) can publish their content - in text, images, audio and video - instantly (and for free) for the world to enjoy. Enjoy the conversation. blogging.
    [Social Media] Of Gratitude and Recollection on Remembrance Day
    Of Gratitude and Recollection on Remembrance Day originally appeared on Danny Brown - there's more to life than social media - all rights reserved. 'When I think back to how I got to wherever I may be today, I see a lot of paths that have been taken. see a schoolboy who was incredibly fortunate to have a wonderful education at an amazing school that accepted children for brains as well as financial clout. see a teenager at high school who was able to choose the subjects he liked, as opposed to the subjects his parents thought he should take or his teachers wanted him to take.
    [Social Media] These Two Data Points Demonstrate What's So Wrong With Marketing Today
    If these marketers are just talking about the branding capabilities of their display advertising spend, but dismissing the work they''re doing by connecting, engaging and sharing via websites, mobile apps and social media, then all is truly lost. We don''t count websites, social media, apps and more as part of our branding experience. What about when the mass media picks up on something that a brand does on YouTube (think WestJet ) or Facebook (think Oreo ), doesn''t that not count as an amazing branding opportunity? mass media. social media.
    [Social Media] 5 Ways to Check Your Online Reputation
    For forum posts and other word of mouth press, use your company name and append it with words like “forum,” “blog,” “Facebook,” or “Twitter” to catch major social media sites, blogs, and forums. Ways Businesses Should Use Social Media. This is a guest post by Peter Nevins. You have traffic, but no leads. What could be the problem? Maybe your online reputation is killing you. From bad reviews to malicious forum posts to negative word of mouth, your reputation precedes you for good or for ill. Then you have to fix it.
    [Social Media] Digital Tumbleweeds And Virtual Crickets
    In the pre-Social Media world, we used to publish our thoughts, but before that stage we had a semblance of validation. The true humility and humiliation of Social Media is not what the web analytics tell us. The above posting is my twice-monthly column for The Huffington Post called, Media Hacker. cross-post it here with all the links and tags for your reading pleasure, but you can check out the original version online here: The Huffington Post - Social Media and the Humiliation Effect. media hacker. social media. brand.
    [Social Media] SEO World Class…. What SEO Snake Oil Salesmen Look Like
    The set includes all Search Engine Optimization, Social Media Optimization, Mobile Marketing, Local Search, Reputation Management, Link Building, Analytics, Conversion Rate Optimization, Content Development, Pay Per Click Management etc. So, from what they’re saying, for $99 you get Search Engine Optimization, Social Media Optimization, Mobile Marketing, Local Search, Reputation Management, Link Building, Analytics, Conversion Rate Optimization, Content Development, Pay Per Click Management etc. 'I just love when I get these types of emails. From: Mark Lee.
    [Social Media] For the First Ever Social Customer Relationship Management is Coming to Blog World Expo!
    I’m very excited to announce that for the first time Blog World Expo (the world’s largest social media conference) is going to be introducing Social CRM into their agenda mix and I was fortunate enough to be asked to lead that session. In other words, moving beyond social media as channel and towards long term customer engagement strategy. Although Brent and I are somewhat in the space now (SCRM) we both have very different backgrounds and are approaching this topic from both a social and a CRM perspective. Key takeaways. Q&A.
    [Social Media] On Google’s new forecasting capabilities and their importance to Market Research
    Low predictable categories: Entertainment (35%) and Social Networks & Online Communities (27%). tools, and social media monitoring tools have captured my full attention. As a Social Psychologist – I find them to be valuable tools in examining people’s natural behavior. Google’s power lies in knowledge. The knowledge of what people search for. Google shares some of this knowledge as it updates their tool – Google. Insights for Search. With a posteriori examination of historical trends – it suggests a basic. How does that work?
  • SOCIAL WAYNE  |  TUESDAY, MAY 31, 2011
    [Social Media] 7 recent QR Code marketing examples by major brands, music artist and publications
    Sometimes I just chuckle and just shake my head when I see tweets or hear complaints and rants about how QR Codes suck, or don’t use QR Codes for this or that and my personal favorite, NFC is better than QR Codes, especially when it comes from “thought leaders&# or a super savvy “social media guys/gals&#. It requires thinking about mobile users, social users and offline users along with existing marketing efforts. See 101 Ideas for Using QR Codes. Using QR Codes requires thinking about the time and location of where a QR Code may be seen offline.
    [Social Media] Welcome to Brass Tack Thinking.
    Some will be about specific tools (yes, even social media…), others will be about what specific tools enable in the bigger picture. Here's where I stumble and I'm open to any suggestions or ideas: Internal social media engagement. That is, how can I rally the troops on being active and participate through various social mediums. I've done the decks on how to use it, the decks on the value of it and decks on real results from it … but they seem to resume their hum-drum daily activities without really getting into social media.
    [Social Media] Welcome to Brass Tack Thinking
    Some will be about specific tools (yes, even social media…), others will be about what specific tools enable in the bigger picture. Here's where I stumble and I'm open to any suggestions or ideas: Internal social media engagement. That is, how can I rally the troops on being active and participate through various social mediums. I've done the decks on how to use it, the decks on the value of it and decks on real results from it … but they seem to resume their hum-drum daily activities without really getting into social media.
    [Social Media] Are You Using LinkedIn to Build Your Business?
    ” Jeff Korhan wrote a great post recently in social media examiner that outlines and shows examples of 10 LinkedIn Tips for Building Your Business.  Marketing Tips Marketing Tools Social Marketing Jeff Korhan linkedin tips for building your business with linkedin use linkedin for networkingFor those of you who read me on a regular basis, you know I’m high on LinkedIn and what it can do to help you grow your business contact list. With over 161 million business members, there are certainly opportunities there if you know where and how to look.
    [Social Media] The Blogger’s Guide to Content Distribution Channels
    'Content Distribution Channels aren’t talked about much in the social media space but they are critical in the startup world. Share it on all your social channels as well. ve thrown a new buzzword at you so we’ll start with a definition. Distribution Channels are places where your target audience congregate online to satisfy their thirst for more information about your subject. For startups, distribution channels are where they find new users for products and services. You are familiar with “The Big Three” distribution channels: Facebook, LinkedIn, and Twitter.
    [Social Media] Smear Tactics: Great for BBQ, but PR? Not So Much
    Here’s what The Daily Beast had to say about this, as they call it, “skirmish&# : “At issue in this latest skirmish is a Google tool called Social Circle, which lets people with Gmail accounts see information not only about their friends but also about the friends of their friends, which Google calls ‘secondary connections.’ He does social media management for @ KimberMedia and teaches for @ bgckids. I remember the foul quite clearly. Though I’m not sure those are even legal to give in 8 th Grade boys’ “B&# team basketball.
    [Social Media] Relationships Don't Matter
    Monitoring The Internet & Social Media : Jeffry spends about 90 minutes daily reviewing about 50 Google Alerts, RSS feeds and Twitter searches that he's converted into RSS feeds. Diva Marketing : What advice can you give to bloggers, and other social media content creators, who want to gain exposure with online publications?   Relationships don't matter. to some people. Bloggers like to build relationships with the people who pitch them stories; however, that is not always the case for content publishers like Jeffry Pilcher , of The Financial Brand. . Period.
    [Social Media] Social Purposes: Ours or Theirs
    Our first experience with people and organizations is with their media. Media now reflects intentions that are immediately transparent and if not designed with a “social element&# the experience reflects an anti-social purpose. Anti-social experiences are not relational. In today’s eco-system of social media one’s purpose is detected by the context of the content people and organizations propagate. When we encounter people and organizations the initial experience speaks volumes to their purpose. What Is Your Purpose?
    [Social Media] Say Cheese! Instagram Allows Entrepreneurs To Start A Business In A Snap (Literally)
    Kottke , recently reported about Kuwait''s booming Instagram economy , where anyone with an Instagram account is simply putting a price on whatever is in the photograph, and selling all of these unique, used, new or slightly altered products and services to those interested in the photo sharing online social network. Many individuals (and brands) tie their Instagram accounts to their Facebook and Twitter feeds, allowing those interested to connect more directly with the images, as they get easily syndicated across multiple social media platforms. online social network.
    [Social Media] The Mashable Test
    'Mashable is a one-stop destination for social media news. Media culture Twitter From platforms to devices and everything in between, Mashable is your place. But because it’s so ubiquitous, people like sharing links to its popular stories. Look at yesterday’s announcement of a new Twitter layout. It’s already been shared nearly 29,000 times. If you click that link and further select the button to tweet it out, you will see a popup resembling this screenshot: With thousands of people tweeting the same link, your tweet joins the echo chamber.
    [Social Media] Blogging And Podcasting As A Business Model
    There are many people (and media entities) that make money from Blogging and Podcasting. Because many of these Social Media channels are relatively new, there are not that many new business models (when comparing it to traditional media). Because they have the same/similar looking business models as these more traditional mass media channels (radio, print, TV, etc.), their content is compared to the media buying opportunities that currently exist. mass media. media. media buying. social media. Paid content (direct).
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