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  • WEB METRICS GURU  |  TUESDAY, AUGUST 7, 2012
    [Social Media] Have to Laugh – Klout vs. Social IQ
    Meanwhile, I get a message from Social IQ that I increased my buzz and influence since yesterday. Social IQ seems to be looking at my activities but doesn’t have any topics mapped out for me (strange). Klout has plenty of topics mapped out for me and tracks my activity, but they seem to have changed what’s in the topics totally, so where I was leading with Social Media Measurement for the last 7 or 8 months, now they have no names, and for top K+ recipients, they have a ton of people I never heard of. Klout social iqWhat gives?
  • DEVELOP SOCIALLY  |  THURSDAY, JULY 7, 2011
    [Social Media] Facebook Friends – Hide or Delete
    So let’s not put too much importance in people that we barely know unfriending us on social media platforms. I wish Facebook would get rid of its ‘hide’ feature. guess you know where I’m going with this. Justin’s recent  post about unfriending reignited my thinking about the debate. Among the private messages that he got in response, was one saying it was rude for him to unfriend people and that if he did not want to see their posts  he should just hide them.&#. Really?! Isn’t is more disingenuous to hide someone from your stream? then unfriend.
  • GEOFF LIVINGSTON  |  THURSDAY, APRIL 7, 2011
    [Social Media] Let Brands Be Brands
    But let’s not get mired in the ills of personal branding (which apparently is something our European counterparts like to make fun of when discussing American social media). Why confuse the issue in the name of social media? Image by Vincent Teeuwen. Why is it that we as an industry wants brands to become people and people to become brands? This manifests itself with a corporate brand online talking like a human being, but without identifying the people behind the communications. It seems like a disaster waiting to happen. Fake, shiny plastic people.
  • PROBLOGGER  |  MONDAY, MAY 20, 2013
    [Social Media] Are Balancing Emerging Technology with Effective Strategy?
    The example I used last week was to compare the effectiveness of social media against email in my own blogging. around 300,000 social media connections (mainly Facebook , Twitter and Pinterest ). updated our social media accounts around 150 times over the week. I’d estimate that last week the single email generated well over 10 times the traffic that the 150 social media updates and the 14 RSS updates combined. It was: Don’t throw out the baby with the bathwater. On Digital Photography School we have. Last week we. General
  • ENGAGING BRAND  |  FRIDAY, JULY 9, 2010
    [Social Media] Show 294 - All about the Referral Engine
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Does your brand create celebrity customers? We talk about   The importance of belief in gaining referrals How people ARE wired to refer your business Has there been a change in how referrals work with social media? We talk about   The importance of belief in gaining referrals How people ARE wired to refer your business Has there been a change in how referrals work with social media? Main | Have you got the crumb factor?
  • JACOB MORGAN  |  THURSDAY, JULY 22, 2010
    [Social Media] Implementing Enterprise 2.0 at Intuit, Part Four: Technology.
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Implementing Enterprise 2.0 Intuit currently has a good piece of mainstream users and in fact some people use these social tools as core part of their day to day work (we will discuss all these tools in an upcoming post).  Intuit can then create visibility around those actions that keep a social system healthy and celebrate the behaviors they’d like to see more often.  Social CRM, and Social Media strategies. platforms and tools.
  • SPIN SUCKS  |  TUESDAY, OCTOBER 2, 2012
    [Social Media] The Game Show Guide to Life and Business
    News releases, PR campaigns, and social media – got it. Today’s guest post if by  Carmelo Bryan. Don’t you hate it when you get shafted on a business transaction? It sucks. But it seems to happen all too often. The mechanic takes advantage, the refund doesn’t come through, or promises far exceed the product delivered. Remember that 60’s show “Let’s Make a Deal” with Monty Hall? Or maybe you know the new version with Wayne Grady. The entire audience comes dressed like living toys and candy hoping to deal for cash and prizes and ultimately a grand prize. Shafted. That I know.
  • WAXING UNLYRICAL  |  SUNDAY, DECEMBER 5, 2010
    [Social Media] Weekly Roundup: Unsung Heroes
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized. Why: Jen is one of the finest people it’s been my privilege to meet through social media. Social media as the new support group? After all, this is the third post in three days to reference that wretched campaign. Aaargh!! feel like an idiot saying that, but it’s true.
  • JACOB MORGAN  |  WEDNESDAY, FEBRUARY 17, 2010
    [Social Media] What Are You Interested In? (Vote)
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What Are You Interested In? Social Media, and Social CRM.  TAGS: Enterprise 2.0 , Social CRM , social media , vote This entry was posted on Wednesday, February 17th, 2010 at 5:20 pm and is filed under Rants. Social CRM, and Social Media strategies. Jacob is also the co-author of Twittfaced, a social media 101 book for business. The choices are Enterprise 2.0, ALL RIGHTS RESERVED.
  • SOSHABLE  |  FRIDAY, NOVEMBER 1, 2013
    [Social Media] Twitter and Bing Stay in Bed Together
    Here’s what Search Engine Land has to say about it: Tweets are primarily available and searchable at Bing’s social search page, bing.com/social , but they’re also showing up in Bing’s main search results. The post Twitter and Bing Stay in Bed Together appeared first on Soshable | Social Media Blog. Bing News Nugget Search Engines Social Networks Twitter bing 'It’s not that we expected any different. It’s just good to know that it’s still alive and well. Read More: Search Engine Land.
  • ARI HERZOG  |  MONDAY, SEPTEMBER 5, 2011
    [Social Media] Help Me Find Meaning on My Birthday
    Another place is GovLoop , a social networking site for the government community. Ari Herzog provides social media marketing and editorial services. Visit the blog archive to read more articles on new and emerging media. Today is my birthday. If you can’t view my video thoughts above, the link is here. As one year ends and another begins, I encourage you to think about what we’re doing in this place called the world wide web. Help me understand why we are here. Help me understand why you are here. How can we make magic together? Thank you for reading!
  • JACOB MORGAN  |  MONDAY, JANUARY 11, 2010
    [Social Media] My Site Was Hacked and How it Was Fixed in 24 Hours!
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER My Site Was Hacked and How it Was Fixed in 24 Hours! social media marketing So sad to hear. blog comments powered by Disqus Connect with me Subscribe to Social Media RSS RSS About Jacob Email Me Jacob Morgan is the Principal of Chess Media Group , a social business consultancy that works with medium and enterprise companies on developing Enterprise 2.0, Social CRM, and Social Media strategies. Thanks guys!
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 6, 2011
    [Social Media] Does Blogging Fit Into Your Overall Marketing Strategy?
    By utilizing other social media tools like Twitter, LinkedIn and Facebook to drive more eyes to our blog by posting links on these sites, it insures that people keep coming back to the blog. Choosing the right voice - Remember, social is like having a conversation. Marketing Tips Social Marketing blogging fit into your marketing strategy brand building emarketer increase SEO thought leadershipNot all companies should be blogging. How do you determine if you’re one of them? Why should you blog? Position yourself as an expert in your field. Build your brand.
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, AUGUST 4, 2011
    [Social Media] OWN Your Travel Game
    Social Flight  is unique in its purpose of organizing communities of people into powerful collectives who can influence markets, vendors, and especially prices. These vendors pay and extraordinary amount of money on business intelligence, Groupons, and social media campaigns trying to discover YOUR intentions data. This opportunity arises because of extraordinary inefficiencies in the airlines, but also in advertising, communications, marketing and every industry where a broker stands between your intentions and a market for goods and services. Why Google Plus?
  • THE RELATIONSHIP ECONOMY  |  MONDAY, JULY 5, 2010
    [Social Media] Who Is Hacking Your Culture?
    The social technology landscape is evolving at an ever-increasing rate, with security, compliance, and the expanding utility of mobile devices all being in the forefront in 2010. Social technology creates changes in process, technology and people. His current professional endeavors are all centric to the disruptive nature of the social web. He writes at Relationship Economy and provides social media strategic services to businesses large and small. Series Navigation «BP, Media & The Rippling Effects. The Crowd is The Change Agent.
  • DANNY BROWN  |  TUESDAY, SEPTEMBER 10, 2013
    [Social Media] Remembering Jacob Weiskopf – A Personal Post for National Suicide Prevention Week
    Remembering Jacob Weiskopf – A Personal Post for National Suicide Prevention Week originally appeared on Danny Brown - Social Media | Marketing | Influence under a Creative Commons license. Related Stories Social Business or Humanizing Your Business Through Social? '“Phoebus is dead, ephebe. But Pheobus was a name for something that could never be named…the sun must bear no name, golden flourisher, but be in the difficulty of what it is to be.” ” – Wallace Stevens. Life at 17 is meant to be so different. Remembering Jacob Weiskopf.
  • KIKOLANI  |  THURSDAY, AUGUST 5, 2010
    [Social Media] Fetching Friday – Resources Mashup, Facebook Summit and Hamsters with Soul
    How to use social media to get a job – simple things to do and to avoid if you are job hunting and easily searchable. Proper ways businesses should use social media – the responsibilities, time factors, and things to avoid. Social Media / Social Networking. How to measure social media ROI for the complex sale – find out how social media is impacting your bottom line. tools to manage social media for the franchise – tools that can help you manage hundreds of social media outlets.
  • ARI HERZOG  |  THURSDAY, MARCH 17, 2011
    [Social Media] Feature Friday: How to Increase Web Traffic
    Use social media and bookmarking sites. Social media and social bookmarking sites, such as StumbleUpon , are other online space where you can meet with great number of people. Tunnel picture by pixelplacebo. The following guest article is by Steven Papas. Nobody can survive as an internet marketer without traffic. Traffic is the reason a seller will make sells, it is the reason you will get subscribers and it stands at the center of internet business and money making. Why will they return often? How Do You Get Targeted Traffic? Check related blogs.
  • CONVINCE & CONVERT  |  WEDNESDAY, DECEMBER 7, 2011
    [Social Media] The 6 Stages of Exposing Yourself with Content Marketing
    Our example is Lisa Loeffler , founder of Genuine Media Co. Lisa is a experienced social media consultant. Thus, unlike the gaggle of consultant/speaker/author types in the social media game, she doesn’t do much blogging. leader in integrated interactive marketing including email, mobile, and social, ExactTarget has a decentralized approach to content creation. Perhaps their most popular recent content endeavor is the Subscribers, Fans, and Followers research series , which studies consumer psychology within social media and email marketing.
  • MYRLAND MARKETING  |  SUNDAY, MARCH 14, 2010
    [Social Media] The Great Legal Marketing Tweetup of 2010
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense The Great Legal Marketing Tweetup of 2010 by Nancy Myrland on March 14, 2010 In case you haven’t experienced a Tweetup, or aren’t even sure what one is, let me help. We who are on Twitter kept inviting our colleagues, whether on Twitter or not, to join us because Twitter and Social Media are, by their very nature, inclusive, friendly vehicles of communication. Digg this!
  • TWIST IMAGE  |  WEDNESDAY, JANUARY 26, 2011
    [Social Media] Get Paid To Watch YouTube, Play on Facebook And Follow Twitter
    Marketing isn't easy, and as more and more new platforms and channels enter the fray (think about the Web, Social Media, mobile, etc.), As tired and boring as Social Media and Digital Marketing may be to you (if you're reading a Blog, you're already well ahead of the curve and would probably still be considered some kind of " early adopter "), it continues to be a growing and important niche within the Marketing world. social media. traditional media. Being a Marketer is not a profession of choice (for most). It's too bad. right now.
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 7, 2011
    [Social Media] 5 Tips to Improve Your B-to-B Direct Marketing Efforts
    Social media may be the hottest topic around the water cooler at work, but when it comes down to generating sales, direct marketing still fills a need. What do you want to bet that the same will hold true of social sometime down the road? That We all need to remember that there are many tools in the marketing tool box and we shouldn’t dismiss or forget about what’s been successful in the past. You may have been bombarded by DM in past years to the point of oversaturation and were kind of turned off by it. That happens when everyone hops on the newest thing.
  • KIKOLANI  |  TUESDAY, MAY 28, 2013
    [Social Media] Popup Opt-in Forms: Case Studies, WordPress Plugins, and Alternatives
    We’re talking blogs and people that make the Technorati Top 100, Adage Power 150, Forbes Social Influencers, and other prestigious lists in the marketing world. Social Media Examiner. Social Triggers by Derek Halpern. Pushing Social. How Social Media Examiner Grew Its List 234% (2012) – “The pop-up form has been absolutely instrumental in our success” says Stelzner, who estimates that the form generates nearly 70% of email subscriptions. You can see it in the above examples for Chris Brogan, Pushing Social, and Lewis Howes.
  • SOCIALNOMICS  |  TUESDAY, MARCH 29, 2011
    [Social Media] 13 Marketing Translations gone wrong
    With advances in technology and social media, Word of Mouth has truly gone to World of Mouth.  Many companies centralize their global Facebook and Twitter efforts.  This has huge advantages, but it’s also imperative to. Got Milk translated into Are You Lactating? have involvement at the local level; from people who truly understand the market nuances and language. We live in a global economy and so it’s imperative that we understand our world. 3.    Clairol launched a curling iron called “Mist Stick&# in Germany.  Mist in German is slang for manure. Any that we missed? 
  • TREY PENNINGTON  |  SUNDAY, JUNE 6, 2010
    [Social Media] @thebrandbuilder's Tech Tip #349: Mash enough buttons
    The occasion was Monitoring Social Media Bootcamp in London. Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ @thebrandbuilder’s Tech Tip #349: Mash enough buttons by trey on June 6, 2010 Sometimes we encounter challenges we just can’t do anything about. When that happens, it’s often humorous to take note of what we do. We’re “do-ing&# creatures, even in the face of obstacles better addressed by not-doing. That’s when the conference lost the Internet connection.
  • TWIST IMAGE  |  SUNDAY, DECEMBER 18, 2011
    [Social Media] Brand Against The Machine
    media hacks. online social network. social media 101. social media marketing. Episode #284 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Brands act like machines because brands are not people. That seems obvious enough, but John Morgan is here to explain how brands are still made up of people and how we all interact can change not only the face of marketing, but the business landscape. and more like us. Enjoy the conversation. bite size edits. blogging. blue sky factory. book oven. business book.
  • SOCIALNOMICS  |  MONDAY, OCTOBER 17, 2011
    [Social Media] Android App Alerts Individuals You’re Getting Arrested
    With a built-in social media component, one would think the app would reach out to countless others, including family and friends. Whether or not a social media component will be added remains to be seen, but one thing is for sure, the new Android app will not pay your bail. What will they think of next? In the latest technology offering, Quadrant 2 has unveiled a new Android app, “I’m Getting Arrested,” which alerts one’s family, friends and even lawyers if necessary, that they’re about to go to the local jail for booking. Quadrant 2 Inc.,
  • KYLE LACY  |  TUESDAY, JANUARY 24, 2012
    [Social Media] If You Feel Comfortable You Are Dead
    Whether social media or mobile, the consumer is moving faster than we could ever imagine. Last night, I was reading a blog by Christopher Stuzman of Forrester called The Five Habits of Adaptive Marketers. Great post. You should definitely check it out. In the blog Chris discusses the different steps marketers need to take in order to survive the fast changing climate of marketing (both digital and traditional). It might sound cliche, but today’s most successful marketers are wholeheartedly embracing the “no pain, no gain” mentality.” It is pretty simple.
  • GREG VERDINO  |  MONDAY, OCTOBER 19, 2009
    [Social Media] Miscellaneous Monday
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Turn skeptics into advocates at Blog World Expo | Main | What if the future of technology is more sand than silicon? Blog World & New Media Expo: I'm fresh back from Las Vegas where, as I noted last week , I presented at Blog World. She is taking a social media class and needed to profile a blogger. We'll be talking about the future of media and showing off our latest couture duds.
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, DECEMBER 24, 2011
    [Social Media] How To Use Content For Your Small Business Website
    Social Media sites are wonderful places to market your business, but your website also needs your attention. For most, it’s simple enough to understand that a small business needs a website. Alright, now that you have a website, how do you market it and what do you do with it? This question comes up a lot because it takes more than just having a website to make the site profitable to you. You also hear a lot about search engine optimization. Once again, you understand it, but how do you do it? It can be very depressing knowing that no one visits your site.
  • SOSHABLE  |  SUNDAY, JUNE 14, 2009
    [Social Media] Twitter and Blogging, Tips and Tools
    Just as bloggers look to social media, search engines, and all of the other possible traffic-driving techniques they can think of or read about to drive traffic to their blog, why not include a little self-serving Twitter love? Dual-stream your media. Read more about Social Media on Soshable. Tags: Blogs Social Freshness Twitter blogging Blast. “Every blog should have its own Twitter account.&#. Slow down.  If EVERY blog had a Twitter account, the site would be “over capacity&# constantly.  Some web hosts claim 99.99% uptime.  Weird?
  • JEFF ESPOSITO  |  SUNDAY, APRIL 29, 2012
    [Social Media] Can PR prevent white collar crime?
    A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers. This is a guest post from Elissa Freeman. Should PR pros take white collar crime more seriously when developing crisis communications plans?  Have we been failing our clients by not doing a better job of warning them upfront of the potential reputational hit resulting from knowingly breaking the law? The usual formula goes something like this: Company X does wrong. Company X picks up the phone, calls their PR agency and cries, “Help! Now what?”.
  • CONVERSTATIONS  |  THURSDAY, APRIL 17, 2014
    [Social Media] Never Done
    ” When it comes to dynamic pieces of your business – your website, social media, mobile developments, advertising budgets, networking opportunities – “Never Done” will come in handy. 'Continual Improvement Requires Your Continuous Efforts. My grandfather was a carpenter by trade. When he wasn’t working on someone else’s house, he was working on his own. Some projects seemed to take a long time because he would work on the others before his own. Yet he was always making small improvements or finishing tasks of the larger projects.
  • CONVERSTATIONS  |  THURSDAY, MARCH 20, 2014
    [Social Media] Fix the Part to Fill the Whole
    Related Stories BuzzSumo – Search Engine for Finding Content, Keywords, Influencers, and Social 3 Tips to Engage and Serve With Social Media A Wave and a Smile Goes the Extra Mile Your Content and Calls-to-Action are Part of Your Digital Inventory. 'The look of horror washes across the faces when they hear the recommendation: We should probably change or improve part of your   (fill in the blank with design, process, routine, etc.). No matter how much emphasis is put on the phrase PART OF, the WHOLE is often what appears in the mind’s eye. Twenty years ago.
  • CONVERSTATIONS  |  THURSDAY, MARCH 13, 2014
    [Social Media] A Wave and a Smile Goes the Extra Mile
    Related Stories Your Content and Calls-to-Action are Part of Your Digital Inventory Using Social Media for Business and Benefiting Your Customer Small Steps and Doing Less in Saturday Clips How Storytelling Can Increase Your Clientele. 'We would take turns standing in front of our store during slow times. Waving and Smiling. Always having one person on the floor and near the phone was important, but we held the belief that being out in front of the store was also important. We would wave to those who walked by, sincerely finding something about them or the day to compliment.
  • CONVERSTATIONS  |  TUESDAY, JANUARY 28, 2014
    [Social Media] Segmenting Your Daily Routine
    Some small business owners find it hard to implement or continue with social media or creating and curating content. A 'There are days where your daily routine gets a bit out of sorts. Too much of one thing, an emergency of some sort, or a cancellation or two can do that. At SmallBizTracks, we believe in using segmenting large projects into smaller bits for a multitude of reasons. By employing segmenting to our “daily routine”, unexpected interruptions don’t become unnerving. Trim the time on some of your segments. Cut out one item entirely from your routine.
  • SPIN SUCKS  |  THURSDAY, JULY 5, 2012
    [Social Media] Miracle Max Presents 11 Things that Aren’t Quite Dead
    What do you need in order to sign in to most social media sites? Today’s guest post is written by Margie Clayman. Have you ever watched The Princess Bride ? If not, you really need to get on that. Go ahead. ll wait for you. Just kidding. Now for the rest of you, I’m sure you know and remember Miracle Max , the character played by Billy Crystal and a lot of make-up. Max is the one who tells Andre the Giant and friends that Wesley (played by Cary Elwes) is only mostly dead. He further points out (and logically so) that if you are only mostly dead, you are partially alive.
  • TWIST IMAGE  |  THURSDAY, MAY 15, 2014
    [Social Media] The End Of Showrooming (And Webrooming)
    Consumers don''t stop and think about a separation between a physical store, the website, the mobile experience, how the brand interacts on social media and beyond. So, instead of thinking about a Web strategy, an e-commerce strategy, a social media strategy, a mobile strategy, etc. social media. social media strategy. 'We are never going to solve for true consumer-centricity, if we keep acting like this. First, we had "showrooming." Now, we have "webrooming." Brands. we have a problem. Outstanding, isn''t it? amazon.
  • TWIST IMAGE  |  FRIDAY, SEPTEMBER 2, 2011
    [Social Media] Draft And Burn
    Social Media often makes me laugh (and/or shake my head). social media. We can sometimes forget how easy it is to blast off a message in the heat of the moment. One of the biggest drawbacks to these digital channels is that it's hard to understand the emotion that happens behind a text (emoticons can both help and hinder this further). grapple with this on a daily basis. In person (and those who know me can attest to this), I'm quite dry and sarcastic (maybe even a little dark) with my sense of humor. There's a reason why I write and Blog the way that I do. draft.
  • LOUIS GRAY  |  SUNDAY, JULY 3, 2011
    [Social Media] The Secret 10 Step Guide to Giving Good Social
    With the debut of new social media sites (like Google+ ), just behind it comes the inevitable lists of leaderboards and connections , as you can quickly find out who the big fish are in the new pond, or if new names are rising to the top. Beyond this tier, there's a second layer of folks who are quite visible on the social sites, even if what you know about their real lives pales in what you see online. Some Quick Tips on Giving "Good Social". 3) Interact With Everyone You Can Great social users interact. So what's the secret? 1) Be Interesting - Duh. Even me.
  • MINDJUMPERS  |  WEDNESDAY, JULY 7, 2010
    [Social Media] Blowing Bottles With Viral Potential
    New faces at Mindjumpers – May 2010 ‘Jumo’ – The New Social Networking Site For Non-profit Organisations Tags: Bottle Boys , Music , performers , Sebastian Overgaard , Video , viral potential , Youtube Posted in Marketing & Communication , Mindjumpers Leave a Reply Click here to cancel reply. Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Meet The Founder of The Bees Awards Version 2 of Viral Success » Blowing Bottles With Viral Potential Posted by Sebastian Overgaard Jul 7th, 2010 Tweet Today I heard some strange sounds.
  • DANNY BROWN  |  WEDNESDAY, FEBRUARY 12, 2014
    [Social Media] How Readz is Aiming to Take Content Marketing to the Next Level
    'Mention the term “content marketing” and, for the most part, you’ll probably think of three things – web content, social content (tweets, Facebook updates, Google+ posts, etc), and good old fashioned blog posts. The problem is, once you move away from the type of rich content found on blogs (written, spoken or otherwise) and native social updates, content marketing can get a bit sterile. In their own words, At Readz, we believe content marketing is more than a website, a blog, or even social activities. The Readz Goal. The goal of Readz is simple.
  • SPIN SUCKS  |  THURSDAY, AUGUST 5, 2010
    [Social Media] The Age-Old Question: Can I Pick Your Brain? | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 05 2010 The Age-Old Question: Can I Pick Your Brain? want social media policies? Pingback by 3 Hurdles to Pay-for-Results Pricing for PR Consultants | Media Emerging August 5th, 2010 at 10:05 am [.] disagree. am not famous.
  • TWIST IMAGE  |  SUNDAY, MAY 6, 2012
    [Social Media] It's Not About Advertising. It's About Creating A Brand Movement.
    online social network. social media. Episode #304 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #304 of Six Pixels Of Separation - The Twist Image Podcast. Scott Goodson is the founder and CEO of StrawberryFrog , an advertising agency that is looking to help brands cultivate cultural movements. Most recently, Goodson published his first book, Uprising - How To Build A Brand And Change The World By Sparking Cultural Movements. Enjoy the conversation. advertising podcast. blogging. cultural movement.
  • CONVINCE & CONVERT  |  TUESDAY, JANUARY 3, 2012
    [Social Media] Amazon, Google, Apple, Facebook and the Gang of Four
    If I had to go off of the Google platform to be social, I may not come back. It’s hard for me to imagine Google supplanting Facebook in social or Apple selling more books than Amazon. So many times, certainly in my world, in the social media consulting world, people always say Twitter in the same sentence as Facebook, perhaps incorrectly, given the extraordinary advantage that Facebook has in usage and penetration. But there’s no reason that, if you are a website designer for instance, you can’t offer some social media consulting.
  • GEOFF LIVINGSTON  |  SUNDAY, MARCH 20, 2011
    [Social Media] Anti for the Sake of Being Anti Sucks
    For example, there’s a lot wrong with social media marketing, including an oft ridiculed influencer bubble. When anti social media is tied to personal or organizational profiteering, anti moves at light speed from punk to poser. Image by Anonymous. There is a lot wrong with the online space. Heck, make that with the world. It is really easy to pick apart people, industries and society. But in the end, a constant anti-attitude really sucks, and it gets boring, too. What works better and makes life interesting is providing a solution. No one will listen anyway.
  • SOCIALFISH  |  TUESDAY, MAY 10, 2011
    [Social Media] Adding Satellite Sites To Your Hybrid Event Mix
    With social media, web cameras and texting, remote attendees can even interact with the presenter. Think big massive events, large numbers of people…and many locations. That’s the best environment for satellite sites or pods with your hybrid event. satellite site is when a group of people gather together to watch a live stream from your main event. It’s similar to Super Bowl or Oscar watch parties where friends gather together to watch and discuss. Creating Your Own Hybrid Satellite Network. Consider the nightly news. Tips For Successful Hybrid Satellite Sites.
  • TWITIP  |  SATURDAY, FEBRUARY 13, 2010
    [Social Media] How To Create Successful Chats on Twitter with Hashtags (video)
    Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip John Haydon @johnhaydon Social media strategist for non-profits How To Create Successful Chats on Twitter with Hashtags (video) 5 Communities do not just happen. we really enjoyed it Add a comment Related posts: Why You Should Consider Using Hashtags Tweet Your Message to a Larger Audience with Hashtags 3 Ways To Create Social Change Using Twitter Copyright 2010 TwiTip About Advertise Contact Design by cre8d
  • MY CREATIVE TEAM THINKING  |  FRIDAY, AUGUST 6, 2010
    [Social Media] WIIFM?
    This blog covers advertising, creativity, PR, marketing and social media topics - a pretty broad spectrum. Our posts on media relations always seem to be a hit, as do our creativity posts. Writing-related and social media posts do well, too.  . The young lady pictured above is skeptical, and rightly so. So many blogs are posting content that doesn’t really relate to her. Will your blog be any different? She thinks not. We’ve been taking a look over the last couple of weeks at developing compelling blog content. to attract praise.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, MAY 20, 2012
    [Social Media] Four Traditional Marketing Tactics That Work Well Online
    Social Marketing – traditional bricks and mortar business had a tough time of it when it came to being good community citizens. To prevent this, many business owners become involved in local social activities. Online, social media marketing has a similar approach. You still make friends, shake hands (like, follow), and socialize to gain a good reputation. Newsletters – newsletters and print media in the form of catalogs or brochures/flyers were once very popular. Marketing has been around for hundreds, if not thousands of years.
  • NET-SAVVY EXECUTIVE  |  THURSDAY, OCTOBER 27, 2011
    [Social Media] An Easy Request for Listening Vendors
    Monitoring, measuring, analyzing social media? Is your company in the listening business? Using your own technology (not third party tools)? have a simple request for you. It involves very little effort on your part, and there's free marketing in it for you. Ready? I'm in the process of turning my database of listening companies, which I've compiled over the last five years, into an online reference for everybody. Since the killer part of my earlier research projects was writing descriptions of every company, I'm letting you write your own, this time. Tick tock… Misc
  • ENGAGING BRAND  |  MONDAY, OCTOBER 26, 2009
    [Social Media] 10 Life Lessons from Tibetan Monks! - The Engaging Brand
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Show 267 - The Truth about Trust | Main | What do your eyes tell a person? Kathy Garolsky on Social media can be your brand trigger! Blog powered by TypePad Member since 04/2006 Search Connect with me on Social Media Training Hire me Subscribe in a reader Recent Posts Show 303 - The New Social Learning Concept How Not to Become Boring. Show 302 - How Imitation Compliments Innovation Social media can be your brand trigger!
  • ENGAGING BRAND  |  WEDNESDAY, DECEMBER 9, 2009
    [Social Media] 8 Truths about truth
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Show 273 - How we are all connected Pt2 | Main | Leadership Tip: Are you casting a shadow? Kathy Garolsky on Social media can be your brand trigger! Blog powered by TypePad Member since 04/2006 Search Connect with me on Social Media Training Hire me Subscribe in a reader Recent Posts Show 303 - The New Social Learning Concept How Not to Become Boring. Show 302 - How Imitation Compliments Innovation Social media can be your brand trigger!
  • TREY PENNINGTON  |  THURSDAY, JULY 29, 2010
    [Social Media] How to influence people
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ How to influence people by trey on July 29, 2010 You want to persuade. You’ve got great facts. You’ve got a great, well-reasoned argument. Now what? Facts and argument are information. As Annette Simmons says in her classic, definitive work on storytelling, “People don’t want more information. They are up to their eyeballs in information. They want faith —faith in you, your goals, your success, in the story you tell. Faith is more than credibility.
  • ENGAGING BRAND  |  TUESDAY, FEBRUARY 25, 2014
    [Social Media] What's the difference between marketing and sales?
    People talk to you about the importance of social marketing in order to sell your idea. . Isn''t social marketing about not selling? You get confused about how to use social media, is it a sales tool or a marketing tool? Social tools can do both and therein lies the problem. Just because social media CAN do both, does NOT mean you should do both.TOGETHER. Use social to connect needs to solutions to make a sale. Use social to connect ideas to an audience for effective marketing. 'You have an awesome business idea. Tweet this ).
  • ENGAGING BRAND  |  THURSDAY, JANUARY 30, 2014
    [Social Media] Have you become too predictable?
    Types of Social Business - which are you? Reasons Why People Share Social Media Content. Ways Social Business Will Develop. My Auntie''s 10 Steps to Social Media Measurement. 'I do some part time lecturing on law as a way of giving back to the next generation. was preparing for this mornings tutorial and it struck me. There is a fine line between predictable and repeatable". Let me explain. Brands and business need to develop a repeatable business model with repeatable processes to ensure consistent delivery of values, ideas, products and services.
  • BLOGGER XPERTISE  |  SUNDAY, JULY 29, 2012
    [Social Media] Tip: Quick and easy instructions for adding Pinterest - Blogger Xpertise
    Social media. The following code ( heres the clean version ) and instructions show you how to add the button to your post footer next to all of your other social sharing buttons. Go to the template editor, Edit the HTML, check the box to expand the widget template, search for: Scroll down that section of code where are the share buttons are, and about the last line or so youll see: Add the following code right before that line: Before you go overboard on social sharing buttons please read this article: Forget Facebook, keep your fans to yourself! Blogger Xpertise.
  • SOCIALFISH  |  TUESDAY, MAY 13, 2014
    [Social Media] HR Reinvention: A Strategic + Interactive Conference for HR Leaders
    Related Posts How to Lead Your Way to a Social Organization 5 Elements Of Your Association’s Brand How Does Your Department Support Your Culture? Generations and Inclusion Using Psychology to Attract Social Media Donations for Your Nonprofit. 'Guess where Jamie Notter and I will be on May 22? In Omaha for HR Reinvention. HR REINVENTION: WHAT IT’S ALL ABOUT. Human Resources is at a crossroads. HR can no longer sit on the sidelines, watching others play the game. Time for change is upon us. HR must emerge as a fearless leader. At the end, we will be different. REGISTER NOW!
  • JACOB MORGAN  |  THURSDAY, SEPTEMBER 2, 2010
    [Social Media] Customer and Company Value, You Must Define Both
    Rushing into social computing initiatives without clearly defined benefits for both the company and the customer will be the biggest cause of failure.&#. Notice that value must be defined for BOTH the customer AND the COMPANY, something I feel that many organizations miss when developing their social web strategy.  Social media isn’t going to go away and while I’m all for testing and playing around with social channels such as twitter, I think the real benefit comes from being able to solve business challenges while making customers happy. 
  • SPIN SUCKS  |  TUESDAY, SEPTEMBER 7, 2010
    [Social Media] Drive Blog Traffic Without Using Twitter | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 07 2010 Drive Blog Traffic Without Using Twitter By Gini Dietrich | Email | Print | 56 Comments | Happy Tuesday everyone! months in to this crazy thing you kids call social media. Welcome back to the real world. Hope you did, too!
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 15, 2012
    [Social Media] PRSA Response to PR Definition Criticism
    crowd-sourced approach seemed to be an appropriate methodology, given the affect social media is having on our profession, and the increased participation in their favorite brands and companies that people expect today. Today’s guest post is written by  David C. Rickey , chair of the PRSA PR Defined Task Force, in response to Redefining Public Relations by Gini Dietrich. With the release of the three final candidate definitions for public voting, and with the winning definition to be adopted by PRSA, more strong opinions now are being expressed. You hate them. Public. Build.
  • SPIN SUCKS  |  MONDAY, OCTOBER 31, 2011
    [Social Media] Three Steps to Building an Incredible Brand
    He is the co-founder of the marketing firm West Hall Media. David is also an adjunct professor of marketing and social media at Greensboro College, event speaker, and former professional golfer. Today’s guest post is written by David Horne. You want to build an incredible brand. This is one reason you became a marketing professional or started a company in the first place. Who doesn’t want to create the next Google, Apple, Nike, or Coke? Who doesn’t want to drive an incredible brand, one people love, that affects lives, and changes the world? All great brands do this.
  • TWITIP  |  FRIDAY, MARCH 12, 2010
    [Social Media] How to Fight on Twitter
    When you have a huge social media platform like twitter at your disposal, why would you want to use your 140 characters to spread verbal garbage in a viral way? Especially with the young age that people are posting to public forums and social media sites. Perhaps one day there will be courses on social media preparation in schools. Shouldn’t we use this tool in a positive manner? Since I also VLOG for the beauty industry , I get pampered like no other male Mexican alive. and “Did it hurt?&# Stop sending me this trash!&# We did it!&#
  • KYLE LACY  |  THURSDAY, MARCH 1, 2012
    [Social Media] The Value of Foursquare and 10 Tips to Being Creepy
    You may have heard the rumbling through the ranks of mobile and social users. Foursquare has officially blasted onto the retail scene representing the growing segment of location based social and marketing services. The location based social networking site had 381,576,300 individual user check-ins, 6 million users and a 3400% increase in 2010 alone. This defines the overall value of the social networking site. Your customers have the ability to check-in to your location, leave tips, take pictures, and share to other social network sites. “Kyle. per point).
  • SOCIALFISH  |  MONDAY, APRIL 14, 2014
    [Social Media] Cool Social Tools: Wizeo
    Related Posts Cool Social Tools: Noosfeer Cool Social Tools: Ravetree I signed a contract with an AMS. 30 Tools Social Media Professionals Can’t Live Without Improve Your Tradeshow Performance With The Right Apps [Cool video Friday] How to keep us safe inside Twitter. Cool Social Tools 'This is a new series of posts from software and app and tech vendors who have new tools they’d like you to know about. Vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their sites. SITE: Wizeo.org. Checking a box on your taxes.
  • ENGAGING BRAND  |  SATURDAY, FEBRUARY 15, 2014
    [Social Media] How to Maximise Effect of Social Marketing
    The problem is rampant in social media and indeed social marketing. Can you really say that you are listening and responding through social marketing? 'Don''t you just hate it when someone asks you a question and then doesn''t wait for your answer? have a friend who does this.I love him to bits, such a wonderful friend, however he epitomises and indeed inspired this Bob-o-graphic. know I do this as well.in fact I know we all do this at various times in our life. We need to learn that the opposite of talking IS listening rather than NOT speaking ( Tweet this ).
  • TWIST IMAGE  |  FRIDAY, AUGUST 19, 2011
    [Social Media] Don't Quit. Yet
    About using media to do something meaningful, WITHOUT someone else giving you permission first, without having to rely on anyone else's resources, authority and money. Social Media will not bend to your will. believe that to be the core truth of Social Media: how a brand makes itself as shareable and findable as possible. media. social media fatigue. Are you thinking of quitting Twitter or Facebook or Blogging? Google + is getting a lot of attention lately. For unhealthy habits the answer is always, "right now!" " ). web 20.
  • KYLE LACY  |  TUESDAY, AUGUST 23, 2011
    [Social Media] 17 Tips On Choosing The Right Email Marketing Software
    Social Media Enabled? Can the software or service be used with social networks like Facebook and LinkedIn for example? This is an excellent post by Lior! If you do not have an email marketing system for your business or organization… it is about time! If you are looking for an excellent email marketing system, I fully support ExactTarget. Read the post and let me know your thoughts. Have fun! – Kyle. We’ve made it far easier for you to make your mind up with 17 great tips for choosing the right email marketing software for your business. List Segmentation.
  • DANNY BROWN  |  MONDAY, AUGUST 30, 2010
    [Social Media] Redefining Ordinary
    You might also like: Social Media Bashing is Boring as Hell The Power of Emotional Impact You Scratch My Back Tags: Business , extraordinary , ideas 14 voices - share yours! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks subscribe to danny subscribe by rss or network search this blog Lijit Search This Blog is Powered By Reader favourites Audi and the Super Bowl Social Media Shit Storm An Invite to Pimp Your Blog Are You Abusing Your Social Media Voice? But what defines ordinary?
  • PROBLOGGER  |  WEDNESDAY, JULY 25, 2012
    [Social Media] Traffic Technique 3: Online Advertising
    social media. Buying ad space on social media also targets your ad to the right users—but depending on how closely you select your ad filters, this targeting can be less stringent, which means you could wind up paying for more “wastage” (the amount of ad impressions that are seen by people who aren’t in your target audience). Also, social media advertising can automatically restrict your ad’s reach, since it only gets seen by users who are subscribed to a particular social media network. the ad space. the ad.
  • PUSHING SOCIAL  |  THURSDAY, MAY 29, 2014
    [Social Media] Unorthodox Blogging : How Rebels Win
    Don ’t ask for a social share in exchange for expertise. Use smart curation to scale my social media activity leading to over 1,000 new (real) Twitter followers in one month. There has been a few tactics that I decided to not use because they weren’t right for Pushing Social even though they worked extremely well. hate Social Locker and I’m sure my audience hates it too. 'There’s a long list of so-called no-no’s when it comes to blog marketing: Don ’t use pop-ups. Don ’t sell in your blog posts. Don ’t promote your blog posts too often. Don ’t post weekly.
  • TWITIP  |  TUESDAY, MAY 4, 2010
    [Social Media] 4 Simple Things I'm Sick of Seeing on Twitter
    Using Social Networking primarily to talk ABOUT social networking. The “list of things&# article format with its easily digestible pieces of advice has been with us well before social networking came along. Quite a lot of brand still miss out on the point that ’social’ & ‘engage’ is about having right conversation in a social forum, not flooding the timeline with micro press releases with links. That goes for people claiming to be social media *marketing* consultants too. Do you dial with your right hand or left?&#
  • ENGAGING BRAND  |  THURSDAY, DECEMBER 17, 2009
    [Social Media] What makes a person charismatic? - The Engaging Brand
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Show 274 - How to succeed as an entrepreneur | Main | Show 275 - How to stay younger and feel sharper » What makes a person charismatic? Kathy Garolsky on Social media can be your brand trigger! Blog powered by TypePad Member since 04/2006 Search Connect with me on Social Media Training Hire me Subscribe in a reader Recent Posts Show 303 - The New Social Learning Concept How Not to Become Boring. They were empathetic. They had energy.
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, DECEMBER 23, 2010
    [Social Media] 2011: Changing The Social Life
    Social Experiment: With this in mind, I did a little experiment.  Not unlike the LA dating scene, the future of innovation economics, global sustainability, quality of life, social support structure, family values, and money management will rely increasingly on GC; and the constraints will not end soon.  Social Media must understand the monetization potential of GC and develop robust applications to support it. This is called “Social Capital”. So, what part of monetization is Social Media having difficult with?  This is called “Creative Capital”.
  • ALMOST SAVVY  |  FRIDAY, OCTOBER 14, 2011
    [Social Media] Confused About Facebook Changes? (Free Webinar)
    If you enjoyed this post,  sign up to receive free updates by email here  so you don’t miss any future Almost Savvy social media updates and news. You are also invited to connect with others interested in social media on the  Almost Savvy page on Facebook   where we share news and tips. . Related articles which may interest you: 10 Steps To Create An Awesome Google+ Profile How To Opt-Out of Social Ads on LinkedIn in 5 Clicks. While it may seem that David Bowie is referring to Facebook when he sings, “Ch, ch, ch, ch, changes.”
  • TWIST IMAGE  |  SUNDAY, FEBRUARY 10, 2013
    [Social Media] The Power Of LinkedIn For Business
    love the way the online social network has maintained its stature as the preeminent business network for professionals. online social network. social media. Episode #344 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. have a love/hate relationship with LinkedIn. love the business of LinkedIn and their business model (this was validated earlier in the week, when LinkedIn in posted some impressive quarterly earnings ). Nobody knows this better than Viveka von Rosen. Enjoy the conversation. blogging. brand. david usher.
  • TWIST IMAGE  |  SUNDAY, DECEMBER 8, 2013
    [Social Media] Right Hooks And Better Marketing With Gary Vaynerchuk
    It is the way this entrepreneur, startup investor, professional speaker, media personality and best-selling author operates. In just two short years, he turned his social media marketing agency (that he started with his brother), VaynerMedia , into a 300-person plus bi-coastal enterprise. This past week, he published his third business book, Jab Jab Jab Right Hook (following on the heels of Crush It and The Thank You Economy ), that deep-dives into what works for brands in the social media channels. Gary Vaynerchuk is a marketing juggernaut. blogging. brand.
  • GEOFF LIVINGSTON  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Social Media] xPotomac: 7 Tech Trends Changing Media
    BlogPotomac, my old social media conference, returns on February 25, 2013 under the new name xPotomac. The opening salvo in the xPotomac series features seven new media technologies impacting businesses and marketers now and in the immediate future, hand-picked by myself and conference partner Patrick Ashamalla. More on the revised conference after the raison d’être for the post, the seven must watch media trends for the first xPotomac: Keynote Sessions. How will people use multiple screens simultaneously, including social TV and work? 6) Social Scoring.
  • ARI HERZOG  |  SATURDAY, SEPTEMBER 4, 2010
    [Social Media] Satisfying Saturday: 10 Blog Articles You Might Like Today
    What are the telling signs when someone who claims to be a social media manager is not? Army’s former social media manager, knows something about positive attributes that make a person real. Jeff Cutler opines on the inefficiency of social media. When I really enjoy reading a blog article and want to share it with other people, I add it to google.com/reader/shared/ariherzog. don’t add everything to this reverse chronological list. It has to meet certain criteria to enable me to return to the article time and time again. Lindy Kyzer, the U.S.
  • KIKOLANI  |  FRIDAY, MARCH 2, 2012
    [Social Media] Fetching Friday – Resources Mashup & Journey Through Canyons
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. 78 Resources For Every Internet Marketer’s Toolkit – These free or affordable SEO tools, link building tools, coding tools, conversion tools, convenience tools, social media tools, forums, news and blogs, and social profiles will help keep your marketing up to date and help you do your job better. Social Media / Social Networking. The Resources Mashup.
  • KIKOLANI  |  FRIDAY, OCTOBER 28, 2011
    [Social Media] Fetching Friday – Resources Mashup & Blog World Preview
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Social Media / Social Networking. How to Successfully Outsource Social Media for Your Business – Businesses can instead find outside experts to help them run their social media. Track Social Media Interaction with Google Analytics – This article explains using step-by-step instructions how to Track Social Media Interactions in Google Analytics.
  • DANNY BROWN  |  THURSDAY, JULY 3, 2014
    [Social Media] The Moments We Do Not Take
    The Moments We Do Not Take originally appeared on Danny Brown - Social Media Marketing and Influence Marketing Blog - all rights reserved. 'Total Just under two months ago, on May 7, I almost killed my beautiful little two year old girl. It doesn’t matter that it was an accident and that she escaped relatively unscathed – the fact of the matter is, had fate chosen to respond just 1% differently Salem wouldn’t be here. Instead of writing this post as a potential catharsis, this page would probably be blank. The Accident. That was the great part of that day. Total.
  • CONVINCE & CONVERT  |  TUESDAY, FEBRUARY 19, 2013
    [Social Media] How to Outsource Your Way to Better Content
    Are you acting as content creator, content marketer, social media strategist, web developer, and more? If you’re on this blog reading this post, that means you are in all likelihood a content creator or marketer, or a social media strategist/director. If I had more time, could I improve my social media strategy? If you’re not creating content, marketing it, or operating in the world of social media strategy and implementation, just substitute your big picture task.). I was going to bed crying and waking up vomiting. Hire them out. smith
  • MICRO PERSUASION  |  TUESDAY, JUNE 1, 2010
    [Social Media] What Twitter Must Learn From TechCrunch in Order to Thrive
    The TechCrunch story is fascinating as it exposes what many love about social media and the internet: smart risk-taking. The good old days of democratized media, where anyone can launch a blog and achieve worldwide influence, have come to an end. Over the next two years, it came of age through countless media impressions and most notably a high-profile slot on "The Oprah Winfrey Show" in early 2009. What's more, Twitter's 140-character limitation was the perfect antidote for an attention-starved world where media snacking, rather than meals, rules. Permalink.
  • DANNY BROWN  |  MONDAY, MAY 23, 2011
    [Social Media] How To Guarantee ROI On Your Biggest Business Investment
    How To Guarantee ROI On Your Biggest Business Investment originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. This is a guest post from Leon Noone. How valuable is your biggest single business investment? What return are you getting on that investment? You need to know. Return on investment – ROI – is a perfectly reasonable management expectation. That includes investment in people. ROI And Your Laptop. You’re prepared to spend up to $1500. Therefore ….ROI
  • GEOFF LIVINGSTON  |  MONDAY, SEPTEMBER 20, 2010
    [Social Media] Case Study: Miriam’s Kitchen
    Their ability to grasp online social relationships and extend them to real life actions has been outstanding. Miriam’s Kitchen decided to participate in online media because many of their supporters were using social media. It’s important that we meet our supporters where they are, and social media helps us accomplish this. Many of the Washington, DC residents that donate and volunteer fall within the 25-40 age range, and are social media/web savvy. That’s a lot of pressure on our social media team.&#.
  • BRASS TACK THINKING  |  MONDAY, JULY 19, 2010
    [Social Media] Run Your Own Race
    It doesn’t help too that the successes of other people are daily being rubbed right off our faces with Facebook and other social networking sites pervading our lives. link] Jason Kristufek's We Media Blog » Blog Archive » Sink or swim [.] Shes a writer, professional speaker, community and social media strategist, and has worked with businesses of all sizes to solve business problems through better communication. It’s an all-too-common thing. The trouble is that everyone’s story is utterly unique. Same for you, right? This week, Inc.
  • THE WAY OF THE WEB  |  WEDNESDAY, DECEMBER 29, 2010
    [Social Media] Do you blog?
    It doesn’t have to be specifically about marketing or social media (Some of my absolute favourite bloggers have nothing to do with either subject). The start of a new year is almost upon us, and for me it’s a good time to refresh a few things, including my reading list. And I’ve realised that I’ve been awfully rude for a while and not asked what YOU are doing… So, if you’re reading this and have a blog, leave a link in the comments. Maybe let me know what it’s about and how long you’ve been blogging for?
  • WAXING UNLYRICAL  |  FRIDAY, MAY 16, 2014
    [Social Media] Why I Dance
    But as I scrolled through a number of posts, I could not find one that made me stop and think about a new way of saying something that everyone else has said before, related to public relations, or marketing, or social media. 'Yesterday I was scrolling through my Feedly to see if something caught my eye enough to riff off of for today’s post. There’s plenty in there for me to read; I’m woefully behind on my blog reading (and commenting, and sharing… sigh…). So I decided to write about something else entirely. Something I love to do. love to dance.
  • KYLE LACY  |  WEDNESDAY, NOVEMBER 3, 2010
    [Social Media] It’s Not What You Know. It’s Who You Know.
    Social media is huge with my generation and if you’re anybody you’re on Facebook, Twitter, Linked In, FourSquare, etc. “It’s not what you know, it’s who you know.&# I’ve heard it my whole life. The funny thing about that quote is that you can hear it everyday but if that day ends and you still don’t know anyone it hasn’t really gotten you far, and when you’re a young college student with a busy schedule it doesn’t feel like you can really go door to door and introduce yourself to business owners. Can you see me now?
  • SOSHABLE  |  SUNDAY, AUGUST 22, 2010
    [Social Media] Tumblr’s Biggest Strength is its Biggest Weakness to Google
    The blog/microblog/community hybrid social media site is well on its way to hitting the mainstream soon. Read more about Tumblr on this Social Media Blog. If you haven’t heard of Tumblr, you will. The pace that it’s currently growing is similar (if not greater than) the type of growth that Twitter experienced 2 years ago. While its users and fans are often rabid, there is one entity that doesn’t give it much respect: Google. Simplicity, Thy Name is Tumblr. Anyone who has a Tumblr page can create 2 things extremely quickly: content and backlinks.
  • GEOFF LIVINGSTON  |  TUESDAY, MAY 31, 2011
    [Social Media] Win a Fifth: How Has Social Empowered You?
    Then here’s your chance: The five people who best tell how social media has empowered them to make a difference for their business, their community or their family will win a copy of the book. One of the cores aspects of Welcome to the Fifth Estate is an empowered citizen media that can challenge and circumnavigate traditional media (the Fourth Estate) structures. Businesses and individuals alike can join and develop communities to achieve great things: From social change to blood-loyal user communities. Fifth Estate fourth estate Gini Dietrich media
  • GEOFF LIVINGSTON  |  WEDNESDAY, OCTOBER 3, 2012
    [Social Media] Break Open and Dominate Your Market
    Full Disclosure: I recently trained a senior Under Armour executive on social media. Enter to win one of 10 free autographed copies of Marketing in the Round on Goodreads ! Brands often falter after they achieve a taste of success and notoriety. This represents a classic strategic error. Once a market breaks open, a brand should push through, separate from the pack, and absolutely dominate its marketplace. That’s what makes a company a permanent force in its market. First place is the envy of all competitors in business. How Under Armour Broke It Open and Dominated.
  • CONVINCE & CONVERT  |  TUESDAY, AUGUST 7, 2012
    [Social Media] 5 Ways Crowdsourcing Improves Your Content Marketing
    The drivers behind a potentially long sales cycle involves content created and distributed over a broad array of social media channels that need to be measured against business objectives. Content marketers will be able to accomplish their objectives by using crowdsourcing as a means of better engaging and growing their social networks. Ways Crowdsourcing Improves Your Content Marketing is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. No matter how many articles you write each week, more is better.
  • GEOFF LIVINGSTON  |  SATURDAY, FEBRUARY 5, 2011
    [Social Media] Super Bowl Anti-Marketing
    Bucking the traditional advertising, PR and increasingly typical social media campaign, anti-marketing favors surprise, simplicity and exclusivity. While the campaign did receive criticism for its impact on nonprofits , it was wildly successful from a PR and social responsibility perspective , in large part because of the Robin Hood aura it painted around the brand. The debatable effectiveness of Super Bowl ads often depends on fantastic creative, even with the addition of social networking as a means of continuing the conversation started with a 30 second spot.
  • BRASS TACK THINKING  |  MONDAY, JUNE 21, 2010
    [Social Media] Narcissus at work
    And as important as the above blog is to understanding the BASE motives of people, I think it more important to understand self interest so that we, as marketers, as influencers, as the avant garde of social media leaders, to use our intelligence and understanding of the new modes of communication to help people learn how to see beyond simple self interest. And let's not think social media has suddenly created avant-garde thinking, it's just made people's opinions more accessible. That’s okay. So am I. And here’s the secret: everyone is. You
  • TWIST IMAGE  |  SUNDAY, OCTOBER 7, 2012
    [Social Media] What You Need To Know About Converged Media
    Rebecca Lieb was on the show a while back to promote her business book, Content Marketing - Think Like a Publisher - How to Use Content to Marketing Online and in Social Media (you can listen to that conversation right here: SPOS #316 - Content Marketing And The New Advertising With Rebecca Lieb ). At the time, she had recently joined the Altimeter Group and was about to release a research report that was co-authored by Jeremiah Owyang titled, The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media. earned media. owned media.
  • TWIST IMAGE  |  SUNDAY, OCTOBER 9, 2011
    [Social Media] Brand Like A Rock Star
    media hacks. online social network. social media 101. social media marketing. Episode #274 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Think about some of the most iconic bands in the history of rock n' roll. It can be anybody and everybody from U2 and the Grateful Dead to KISS and AC/DC. While the guitar riffs stick in our brains like gum on hot cement, there's something more powerful happening beneath the surface: these rock bands are all amazing brands. Enjoy the conversation. advertising. itunes.
  • TWIST IMAGE  |  SUNDAY, JULY 31, 2011
    [Social Media] Power, Influence And The Social Web
    Schaefer over at Grow Blog just published his first business book, The Tao of Twitter , so beyond a conversation about why the world needs another book about Twitter , we also spent a boatload of time discussing and dissecting power, influence and the Social Web. media hacks. online social network. social media 101. social media marketing. Episode #264 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Mark W. Enjoy the conversation. awaken your superhero. bite size edits. blogging. blue sky factory.
  • GEOFF LIVINGSTON  |  FRIDAY, DECEMBER 13, 2013
    [Social Media] Grace and Grinches
    almost succumbed to the latter this week after reading enough nastiness and social media BS to feel inspired to write a contrarian blog. Whether it’s a grocery clerk working extra hours or the social media celebrity posting their 80th selfie of the year, people do want their peers to respect them. While social media empowers and amplifies this desire to a sometimes distasteful level, that base need to be liked remains. Just like it did before Biz, Zuck, Jack and the rest of the social networking pioneers empowered us. Some people are alone.
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