Facebook and Twitter advanced their mobile strategies this week, each with an emphasis on providing brands a means to reach and engage with people who use the social networks to connect and communicate. Guest columns Mobile Advertising Mobile Social MediaTwitter’s “news’” comes nearly two years after the company introduced the concept of Promoted Tweets. The approach effectively introduces advertising into tweet feeds, an experience that we mostly know from online. But this step is just one part of a much larger strategy we’ll see unfold soon. We’ll see.

This assumes that you have the branding, marketing and social media savvy to get the word out that you have an app, and what it takes to rise above the dozens (even thousands) of apps in your category. Give your customers what they want? It’s a tall order on mobile, where marketers must navigate an increasingly fragmented landscape and ensure they are supporting all the different ways their customers consume Web services. Ronan Cremin cuts through some of the myths about our mobile device usage and behavior to reveal what we really need to know about mobile. That was then.

We are rapidly becoming a search, discovery, social and recommendation engine. Tell me more about Goby going social… Mark: Social media is a logical addition to the whole Goby experience. By integrating social media like Facebook and Twitter, we just want to make it easier for you. expect the acquisition to produce services with more stickiness, a sharp focus on social and new emphasis on discovering fun stuff nearby — and recommending still more of the same. In fact, it’s just starting. Goby: At-a-glance. downloads since.

This week Yahoo’s board fired CEO Carol Bartz , news that rocked the industry and has some debating if the company’s inability to choose between being a media company or a technology provider is to blame. What were the missteps in mobile that cost Yahoo, a company once so close to expanding its prowess in search, social and technology to mobile, its competitive edge? As for Flipboard, the social magazine for the iPad has been the leader of the pack since its launch in summer 2010, when it immediately could not keep up with demand. Even if you are targeting U.S.

The all-day knowledge seminar organized by AIME (the Association for Interactive media & Entertainment) is already standing room only (!), Andrew Darling –esteemed colleague, OpenMarket executive and Chair of the AIME event provides us with an update of the mobile/cross-media campaign by DEC (Disasters Emergency Committee) to help the millions of people in the horn of Africa suffering from the worst drought in human history. The cross-media effort paid dividends, allowing DEC to raise over GBP1 million in July alone. Mobile for good. ” Multi-channel matters.

And there are apps that work together to deliver users a seamless experience whether you are in email, on your desktop, or on a social network –  an experience that Microsoft says syncs across devices. “Instead, it’s based on the assumption that your computer is a dynamic extension of a changing world, and that you yourself are a node in a vast social network. Regular readers of this column know how much I believe in the convergence of mobile and social. Nearly two in five social media users access these services from mobile devices.

Acknowledging the incredibly important role of social in the mix, we also support the campaign call out through posts on Blue Moon’s Facebook page. And, if you’re like me, you have struggled to find the time to settle into yet another social network. have also become a believer after watching this presentation from social heavyweight Chris Brogan. Social is exciting, and we are just beginning to understand what is possible. Guest columns Mobile Marketing Mobile Social Mediapercent of all devices in June. No blanket mass marketing here.

Facebook is the most popular social media platform, used by 85 percent of mobile subscribers. Hands down, the most anticipated presentation for all of us in the mobile and Internet space comes from Mary Meeker, a former analyst at Morgan Stanley and now a partner at Kleiner Perkins Caufield & Byers in Silicon Valley. Over the years, Meeker has been quoted in a variety of sites and publications worldwide. Meeker’s annual analysis of the trends and stats that matter most is eagerly awaited — and this year was no exception. in the first quarter of 2011.

How DO you measure your social media ROI?  With marketers spending almost two billion dollars on social media last year, it’s understandable that all of us don’t just “want”, but *need*, to accurately measure the return – the ROI – of our investments in social marketing.  My usual disclaimer before we start – all opinions expressed here are my own, and come from my experience running social marketing campaigns, managing social marketing teams, and advising social marketing clients. DearKen Mobile Social Media

This is the trend to watch for 2012 and why Mike Johns, CEO of Digital Mind State , and his views on the vast opportunities at the intersection of apps, TV and social media are more pertinent than ever. We catch up with Mike to talk about his success brokering profitable business relationships between brands and urban/hip hop artists to deliver a 360 degree entertainment experience combining social media interaction and TV (Social TV) and mobile apps. ” Coupled with that, Mike says, developers and artists have to outreach using social media.

Social networks allow us to share and discuss our passions with people everywhere on the planet. Up until now this free exchange has known only one barrier: the digital fence erected by the social network provider. This social-focused app allows fans to watch the game live (complementing the TV experience, not negating it), discuss the action with friends in real-time ( regardless of whether fans are on Facebook, Twitter or Instant Messenger , for example) and co-create a truly tribal sports experience that ticks all the relevant boxes. Brands get social.

The social networking service Facebook agreed to settle Federal Trade Commission (FTC) charges that it deceived consumers by telling them they could keep their information on Facebook private, and then repeatedly allowing the personal data to be shared and made public. Guest columns Mobile Marketing Mobile Research Mobile Social MediaIt was the brands that told us with their increased marketing spends that 2010 was The Year of Mobile. retailers. All of the data is aggregated and anonymous. Predictably, we are willing to spend more when shopping on the Internet. were up 33.0

Google intends to add social networking results to the results we receive in response to our search queries. But don’t assume your search results will display a wide variety of results from a wide variety of social networks. No, Google is just adding the results that come via Google+, the search giant’s own social networking service (which has so far seen more buzz in the media than it deserves given the low level of member activity). Users can upload images to social networks. Guest columns Mobile Social MediaInnovation abounds.

Rob and I also discuss hot mobile news and the results of a recent survey into our willingness to interact with brands that target us through our social networking profile. Social media do’s & don’ts for marketers. Obviously, our attitudes and usage are essential data for trend-watchers and companies across the ecosystem… With that in mind I highlight a rather obscure report from Insight Strategy Group ( via Mediapost ) looking at social media campaigns and marketing and what people will and will not accept. Wearable computing.

Every week over at m-pulse we discus the companies and concepts rocking the industry and my pick was Scoopshot, a mobile crowdsourcing app (and ecosystem) that allows media companies to post location-aware photo ‘assignments’ to the community of app users. The upshot is user-generated content that impresses on two counts: media (newspapers, magazines, online) have fresh content and people earn money for their photos. Scoopshot is a free mobile app for iPhone and android devices allowing users to capture and send photos to the media. Scoopshot: at-a-glance.

Think “social media marketing” is just about posting on Facebook, Twitter, and LinkedIn?  Complicating matters further, research from social marketing software company Awareness Inc. predicts the continued rise of once “niche” social networks.  The opinions expressed here are my own, and come from my experience managing social marketing campaigns, leading social marketing teams, and consulting with social marketing clients. Knowing how to drink from the social media “fire hose” is no longer a “nice skill to have.”

In other segments we discuss the wider issue of personal privacy,  following the news that social app Path has been uploading user data to its servers without our consent. Social media and news draws from a survey of 1,000 U.K. consumer to explore how people prefer their first news of the day, and their willingness to interact with these media companies via social media. Interestingly, just under one quarter of respondents ‘like’ or ‘follow’ news channels or programs in social networks. Rob Woodbridge, UNTETHER.tv

Facebook and Twitter advanced their mobile strategies this week, each with an emphasis on providing brands a means to reach and engage with people who use the social networks to connect and communicate. Guest columns Mobile Marketing Mobile Social MediaTwitter’s “news’” comes nearly two years after the company introduced the concept of Promoted Tweets. The approach effectively introduces advertising into tweet feeds, an experience that we mostly know from online. But this step is just one part of a much larger strategy we’ll see unfold soon. We’ll see.

The company doesn’t just get So Lo Mo — it has literally written the book on it, and will be releasing The Tasti D-Lite Way :Social Media Lessons for Building Loyalty and a Brand Customers Crave a bit later this year — so watch this space. The brand —whose popularity has grown largely by word of mouth — is a veteran when it comes to customer engagement and social media marketing. ” Interestingly, Tasti D-Lite also lets social media pick up some of the heavy-lifting around opening franchises and getting customers in the door.

In 2010, the Next Big Thing was location-based social networking , a mobile-megatrend CNN reminds us was led by the likes of Foursquare and Gowalla. And this year the excitement is all about “ambient location” and “social discovery” — a new category of interaction that brings together all the GPS-enabled mobile apps that run in the background on our devices and alert us when like-minded people are nearby. Despite the hype, the geo-location marketplaces that caused many a marketer to rethink social and mobile are hardly “crowd-pleasers.”

Lloyd’s main points for his recommendation were, “Better social search rankings,” “It broadens your consumer appeal,” and “Potential to upsell, cross sell and just sell.”. Google+ is a sharing site that allows you to interact with others, much like a social networking site but with the added benefit of using Google’s other shared products (mail, youTube, calendar, docs, etc.) Lloyd’s article is a bit confusing because he does what a lot of people do, and that is cross the streams between Google+ and Google +1,” shared Social Media Strategist Caroline Melberg.

When your job responsibilities include engaging in social media, are the contacts you make truly yours, or do they belong to the company? It’s a divisive topic for companies who engage in social communications. If you put an employee in the position of representing your brand in social media channels, what happens with that account if that employee leaves your business? However, there are different perspectives that come in to play in the world of social media that muddy the waters. On the surface, the answer seems pretty clear.

<iframe width=”529″ height=”269″ src=”[link] frameborder=”0″ allowfullscreen></iframe> Digital Strategy books future of publishing publishing social mediaI’m doing research into modern publishing models and how they can affect the way magazine brands distribute content. Although there isn’t alot of exciting stuff apart from the standard – treat digital as its own publishing channel, I did find this interesting piece from Sourcebooks. ” I think it is smart, modern behaviour.

Blog Featured business Louisville new websites NowSourcing Social Media social networking startupsI remember back to 2005 on a morning much like this. The first rendition of nowsourcing.com went live. Most people didn’t check it out back then – it was a simple html site, no blog, and pretty much consisted of me in a basement with a desk and computer. Fast forward 7 years – we’ve been through a few hacked together WordPress sites, but we really wanted to have a new site that conveyed all the things that we’ve been working so hard on.

A recent eMarketer article told an interesting tale on what marketers are planning for social activity in 2012. After all, these are easily the most talked-about social networks right now, and are poised to continue to be tremendously effective in connecting with customers for the foreseeable future. This shouldn’t be too much of a shock, since blogs are one of the oldest forms of ‘social’ on the list, according to how we define it today. blogs blogging social media business marketing brandingBlogs came in at #4 on the list. Why would this be?

Look around and you’ll see suppliers consumed with CRM , RM, QM, CM and all the other acronyms  and now social media tricks aimed at capturing, not engaging, the customer. Zappos customer creation method was to let the customer create other customers and let the related experiences create “customer media” that speaks for itself. “The purpose of business is to create a customer.” ” — Peter Drucker. Could Drucker be wrong? am sorry, no I am not, but I don’t buy it. business doesn’t create a customer they come ready made.

A lot is being discussed about social business models and what does social business really mean. IBM is devoting lots of resources to this subject and they frame their views about what a social business means in the following context. Becoming a social business requires a long-term, strategic approach to business culture, executive leadership, an effective corporate strategy, and organizational ability                        to recognize and design for transformation. You can spot which businesses are not social by observing their antisocial habits.

Tweetheart TV Videos Beluga Disco by Google Erase social media statuses FastSociety Group Texting App Reviews Group Texting Apps GroupMe Interactive Social Media Show Interactive YouTube Show Interactive YouTube Video Last NIght Never Happened App Last Night Never Happened App Review Stephanie Wonderlin Swackett Swackett Review swonderlin SXSW 2011 SXSW Austin Texas SXSW Video SXSW Video Recap SXSW Video Review SXSW with Stephanie Wonderlin TweetheartTVTweetheart TV is back after a little break from the SXSW craziness!  Not anymore with Swackett ! 2b3YiVg1Vn4.

“ Social media sites beyond Facebook, Twitter and LinkedIn are seeing significant boosts in usage, both in the US and elsewhere in the world. Research from social marketing software firm Awareness Inc. The December 2011 survey found that the leading area for new social media marketing investments in 2012 would be increasing marketer presence across platforms, cited by 70% of respondents. ” - Marketers Follow Users to More Social Sites - eMarketer. social sitesAnd where users go, marketers will follow.

Social Media Presence. Social Media Presence. Social Media Presence. One of the most annoying things is looking for a company online and finding nothing about them. realized that when I am researching a business, if I can’t find them online, 9 out of 10 times I look for someone else. What can you do to make sure you’re visible online, and convert consumers from searching online to coming into the store? I’ve further differentiated, basic, intermediate, and advanced strategies for businesses. Basic. Office Location. Directions To.

The article will outline every step from planning your website to integrating social media and email marketing. Integrating Social Media. Adding Social Media Buttons. It’s how we learn information, discover new content, and consume media. It also acts as a great entry point to your social media profiles. Integrating Social Media. Social media has introduced a number of new properties that brands can use to reach customers. Adding Social Media Buttons. Table of Contents. Generating New Leads.

Although social media gets all the buzz, email marketing still continues to be an extremely lucrative marketing channel. Businesses are continuing to grow their email lists and connecting with consumers through their newsletters. Making sure you’re creating an active newsletter list directly effects your revenue from your emails. Following a few core rules will make sure you get the most from your list and keep your subscribers happy and opening your emails. Do: Use a Professional Template. The first tip is to use a professional template. Do: Incentivize Subscribers. Are you fun?

Social Media Marketing. Previous research (Obermiller and Spangenberg 1998, 2000) supports the proposition that consumers are socialized to be skeptical toward advertising, and the extent of their skepticism is a determinant of their responses to advertising. Word of mouth marketing is an over-arching category for multiple strategies; of which are buzz marketing, influencer marketing, viral marketing, and social media marketing. Social Media Marketing. Social media marketing stands out because it requires a medium for which to market.

The guide will teach you exactly how to setup your online presence, how to use social media, and maximize your reach through local marketing. Let’s face it. Online marketing is difficult to understand and even harder to execute successfully. There’s so much talk about using Facebook and Twitter or having a conversation with your customers. How are you, a small business owner, supposed to find the time to learn all the in’s and out’s of online marketing? That’s why we put together the SiteFox Marketing Guide. Preview the SiteFox Marketing Guide.

Tamara Littleton is CEO of eModeration , a moderation and community management company which works directly with worldwide advertising agencies, third sector clients and media brands including MTV, ITV, 02, Nokia and ESPN as well as leading agencies like Ogilvy, Saatchi & Saatchi, Euro RSCG, Wieden and Kennedy and Publicis. She regularly speaks at conferences and contributes white papers to aid learning and development within the social media industry. G: How would you define a social media “influencer”? At least, not for the sake of using social media.

G: How would you define a social media “influencer”? advise companies on how to develop digital strategies and of course, social media marketing is a big part of that. On a professional level, I’d advise companies to use our compilation of the many social media listening tools to review the best systems to help identify the influencers. For the companies I speak to, Radian 6 , SM2 and Social Radar seem most widely adopted. Of course tools like Vocus which identify traditional media influencers are useful too. also rate Twitalyser.

Robin Fray Carey is CEO and Co-Founder of Social Media Today , one of the most popular social media news websites online. Social Media Today LCC also helps global organizations create purpose-built, B2B social communities designed to achieve specific, measurable corporate goals by engaging exactly the customers and prospects they most want to reach. Prior to Social Media Today, Robin founded and managed Custom Publishing Group. G: How would you define a social media “influencer”? G: How do you measure the influence?

Dorks have difficulty with social norms. Ari Herzog is a new media explorer. Visit the blog archive to read more articles on new and emerging media. by Kaloyan Banev seo, social media, online marketing, just launched an IT. Media cultureThe question is simple. Which are you? Photo by Anita Patterson. Thanks to an entrepreneurial OKCupid online dater, you now can take the test inside of five minutes and quickly learn which of the three identifiers most resembles you. Nerds are passionate learners. Geeks are passionate niche learners. With [.]

I thought I’d share a recent post I published on Brand Republic’s The Wall on the role of social media in brand storytelling. Branding Facebook Social Media Twitter Aleksandr Orlov brand story brand storytelling Compare the Market Isaiah Mustafa social media Old Spicehope you enjoy it … Brand storytelling is a bit of a buzzword right now. You can’t read a magazine, blog or agency website without it cropping up in some form … Read more.

very much enjoy interacting with other people in the social media, marketing, and business arenas, and I’ve done many interviews in the past few years. social media strategyI have lots of new projects I want to tackle this year. We’ll be doing a redesign of Convince & Convert in the first quarter. I’ll also be writing a new book (roughly scheduled to be out in August – more details soon). My wife and I are getting back into the restaurant review blogging game (although that’s just for fun). What Do You Like in a Podcast? Thank you!!

2011 was a tremendous year in the world of social communications. We saw the emergence of several new big players in social networks like Google+, Instagram and Pinterest. We also saw massive increases in the use of social by businesses, and a dramatic shift in the way we all interact online. 2012 is undoubtedly poised to continue down this path, and now is the perfect time to make a few simple but powerful tweaks to your online social presence. Make sure all of your personal profiles across all the social sites you use are consistent. 1 – Consistent profiles.

The topic was, “ Should the sales team pay for part of the social media budget? ”. At first I thought, “Yes, the sales team should pay for a portion of the social media budget.” First off, for the vast majority of brands it’s problematic to make sales the primary focus for their social media efforts. If the sales team starts funding the social efforts, they’ll want to control the messages and skew the objectives/plans in their favor. can be used to drive sales and help show the value in the communication team’s social efforts.

Include Content Links on Your Social Media Sites Post links to your site on social sites like Facebook and Twitter. Some basic (but handy!) tips from Flowtown.com on improving the SEO for your local business. If you do own a small business, make sure you are getting each other these right: 1. Get Links From Local Sources Sites that link to you help bolster your presence in search rankings, and sites associated with your location that link to you will help connect your business in search engine algorithms. It’s wiser to keep all online activity under one name. local search

The topic was, “ Should the sales team pay for part of the social media budget? ”. At first I thought, “Yes, the sales team should pay for a portion of the social media budget.” First off, for the vast majority of brands it’s problematic to make sales the primary focus for their social media efforts. If the sales team starts funding the social efforts, they’ll want to control the messages and skew the objectives/plans in their favor. can be used to drive sales and help show the value in the communication team’s social efforts.

Related Polls: Should the Sales Team Pay for Part of the Social Media Budget? Who Should Be In Charge of Managing a Brand’s Social Media Pages? . January is almost here and you know what that means? Companies are hiring! While finding jobs in this economy is no easy task, most places look to do their hiring at the start of a new year in order to get people on board and prepared to execute new yearly plans. So with that in mind, I’m curious to know just what types of jobs people are looking to pursue. View This Poll.

A little more than 2 years ago Chris Brogan and I were both attending the first Social Media Jungle event in New York so we decided to carpool down together. That night we talked about what we thought the future of business looked like, their use of social media and how NML could be helpful. I’m excited to announce that I’m joining the team at Citrix Online as part of the corporate communications team and will be overseeing social communications. With the new job comes a new place to explore. Photo Credit: Amanda Breann.

Book Review social media marketing social media marketing agencies social media marketing blog social media marketing companies social media marketing consultant social media marketing consulting social media marketing firm social media marketing plan social media marketing services social media marketing strategy what is social media marketingEvery once a while a new book comes out that is an instant classic the moment it’s released.

It’s been a relatively low-key couple weeks in the social world. The extinction of downtime in a social world. This is a fascinating article – especially as I recently finished “ The Accidental Billionaires “, the book that “The Social Network” is based on. After a short hiatus, Friday Clicks is back in action. Apple rumors are flying off the shelves like hot cakes ( Apple TV , revamped product line in 2012 ), per usual. Barnes & Noble is rumored to be announcing a tablet next week to compete with Amazon’s Fire. Click here ).

It was a fairly big week in the world of social media and Internet marketing for two main reasons: 1) Google+ launched pages for business – with a litany of entities hopping on right away. You’ll not yet notice a One Social Media page. We are of the belief that you don’t need to be on something just because it’s there – and we want to make sure there’s thought and strategy behind it before we dive in. We’ll have a blog post specifically on this point next week. Good article on the potential future of SEO. Click here ).

Have you heard of the new social space called Pinterest ? One of the greatest things about Pinterest is the fact that it is social. with your friends and followers across other social media platforms such as Twitter and Facebook. This is an exciting time for such a young, social website. Pinterest is described as a virtual pinboard for users to organize visual images and video they find across the web, in online magazines, or from the pinboards of other Pinterest users. Stay tuned for where it goes next! Are you on Pinterest? How are you using it?

Unless you live under a rock I’m sure you’ve all heard about Google +, the social network created by the number one information engine in the world. That is faster than any other social network. Media. The Google + interface is simple and sleek (very Apple-esque) and the media files don’t fail to impress either. All of these added controls will encourage your readers to share your content with their social circles. Do you have a social media rock star within your company? Online Marketing Social Media business turnaround investment banking

Business Social Media buzzwords linkedin profile underusedIf the Top 10 buzzwords are used to the point of making the HR recruiters' eyeballs bleed, and LinkedIn has finally published their thoughts on it, is this something we should seriously look at on our profiles? think so.

The workshop was an introduction to social media for professional services , and was a big hit, but don’t take my word for it. Testimonials blogging for business Business benefits of Twitter Business networking Facebook for business Social Media and Internet Marketing social media for business Social Networking Twitter for businessRecently, I presented a workshop with friend and associate, Keren Lerner from Top Left Design (they designed my website). Sign up to hear about exclusive offers on future events.

So, when I was approached by MyDish to help them with a social media campaign I jumped at it. unique social networking recipe website dedicated to saving British family recipes for future generations. Being an online portal, leveraging social media was an obvious choice. Case Studies blogging for business Business networking Facebook for business Social Media and Internet Marketing social media for business social media marketing campaigns Social Networking Twitter for businessWe have so much of it here!

Viv and I had a lot of fun talking about social media and how Twitter, Facebook, LinkedIn and blogging can help small and local businesses promote their goods and services to a wider audience, creating a stronger community network. Press radio and press interview Social Media and Internet Marketing social media for business Social NetworkingLast month I was a guest at Dream Corner, a weekly radio show inspiring women of all ages to follow their dream and passion. was pretty nervous about being on the radio let alone being interview for an hour!

As Eric Weaver recently said in his blog post, Social Media Basics for Marketers , “Be very transparent and honest. Social Marketing Social MediaThere is a lot that can be done when using Facebook to market a business or service. With millions of users communicating with friends, family members, and co-workers, it is only natural to get in on the conversation. The important thing to keep in mind when using Facebook as a marketing tool is transparency. Always disclose your affiliation with what you are marketing. By being transparent, you curtail doubt.”

Some exciting news regarding a new podcast and Posse Social Media! New Media Social Media interviews news posse social media social media roundup Tips

can set off a firestorm of attention as awareness of your video or promotion goes “viral-“ perhaps even grabbing headlines in traditional media. Gamify where possible: Integrating your product launch or special event with some kind of social game can achieve spectacular results. Innovate: New ideas and ways of doing things are always going to grab the attention of not just your target audience, but those of industry-watchers, the media, your competition. Some of the key takeaways from the presentation are (commentary added by me). Keep pushing the envelope.

wonder how many of them have years of experience in agencies and digital media. From someone who has been involved in media agencies, digital media and a whole range of advertising projects right through to social media marketing and SEO as they grew out of the ground, here is a perspective worth looking at. Blogging Business New Media Social Media Facebook marketing online marketing search engine optimisation seo social media marketing Twitter marketing web design website design

It isn’t and if you use social media with your institutional thinking for both you lose. That isn’t what the human network refers to “being social”  However most marketing efforts reflect a “get and keep them” sentiment and that is how buyers feel and talk about your marketing efforts. The language that comes with marketing, especially in terms of all things social, has evolved into something that sounds like a droid trolling for “friends” rather than a human engaging with sincere intent. Lets be real.

Social media is creating an addiction to influence, popularity and whatever new badge of the moment arises. It is interesting to see how the motivation for money and influence is playing out in all things social  The landscape of all things social has turned into a race for false influence and self promotion. Using a content syndication model takes this amorphous Influence score and re-expresses it as standardized and actionable media channel m with useful CPM and effective reach metrics. Everything else is noise.”

Professor Dunbar’s observation also applies to the current social media craze for followers. The Pursuit Of Social Meaning-less. Doc Searls writes:   When we say “social” these days, we mostly mean the sites and services of Facebook , Twitter, LinkedIn, Foursquare and other commercial entities. Meaning they’re outside the  Big Data ecosystem , most of which is devoted to improving the vast business of guesswork we call advertising, flowing outward increasingly through digital media. Marketers are playing the social game for the purpose of commerce.

People Social Tech Workplace intranet social media TwitterTweet Sean R. Nicholson I took some time this weekend to categorize my Twitter friends and followers into various Twitter lists. If you’re looking for some great Intranet resources to follow, this list contains 99 great folks who tweet about all kinds of Intranet topics ranging from taxonomies, governance,  platforms, and products. You can check out the list below, and feel free to leave a comment if there’s anyone else I should add.

Small Business Social Media Marketplace. Local Buzz Social Media Marketing Services with Advance Innovations. The Freelance Surge Is the Industrial Revolution of Our Time - Sara Horowitz - Business - The Atlantic. In Treehouses | A free e-magazine that inspires lifestyle businesses. Download & read. links. Steal this idea

I was invited to participate in an interesting discussion at the SEMA 2011 show in Las Vegas, speaking about Social Media to the Collision Repair industry. Some great points made by the group, and some excellent starting tips for businesses who are apprehensive about their presence or purpose in the world of Social Media. social Social media business marketing SEMA show

With the explosion of various marketing channels in the last few years (web, mobile, email, social media, etc.) With the continued pressure of a down economy, marketing executives are driven to not only expend marketing budgets more effectively, but also to ensure business growth from those budgets.  Any request for additional marketing funds requires a solid business case analysis that illustrates a direct impact on revenue growth.  has come a tidal wave of related data. read more. marketing analytics marketing automation marketing forecast multi-channel marketing Uncategorized

Campaigns can use various tactics such as email, social media, ads, webinars, direct mail, etc. Analytics customer service Digital Strategy Integrated Marketing marketing analytics marketing automation Marketing Strategy Metrics Social MediaMarketing campaigns are a tool used to promote products and services. Marketing campaigns could also be part of an on-going promotion of a brand, or a finite promotion leading up to some discrete event. This article focuses on a scenario when the campaign is directed at a discrete event – in this case a charity running race.

B2B best practices Content Management Content Marketing Corporate Blog Digital Marketing Digital Strategy Interactive Advertising Social Media social mediaThe corporate blogosphere is still small, but is growing rapidly. According to eMarketer, about 43% of US companies will use blogs for marketing purposes by 2012. There are several reasons that I believe could be attributed towards this growth of corporate blogs: read more.

What a Child’s toy can teach us about Usability and Design Principles Drivers of Finite Promotional Periods Why is social media so difficult for B2B? Social Media. social marketing. social media. Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Welcome to 404 error page! Welcome to this customized error page. Youve reached this page because youve clicked on a link that does not exist. This is probably our fault. try to search. Wordpress search. Random Posts. Categories. Content Management. Digital Strategy. Mobile.

Social Media. social marketing. social media. Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Welcome to 404 error page! Welcome to this customized error page. Youve reached this page because youve clicked on a link that does not exist. This is probably our fault. but instead of showing you the basic 404 Error page that is confusing and doesnt really explain anything, weve created this page to explain what went wrong. try to search. Wordpress search. Random Posts. Tired of keeping track of all those usernames and passwords?

Maximizing the effectiveness of your social marketing activities Top 10 considerations for an Intranet redesign Enterprise Content Management Vendor Predictions Web 2.0 – a categorization model. -->. -->. Social Media. social marketing. social media. Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Welcome to 404 error page! Welcome to this customized error page. Youve reached this page because youve clicked on a link that does not exist. This is probably our fault. try to search. Wordpress search. Random Posts.

Social Media. social marketing. social media. Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Welcome to 404 error page! Welcome to this customized error page. Youve reached this page because youve clicked on a link that does not exist. This is probably our fault. but instead of showing you the basic 404 Error page that is confusing and doesnt really explain anything, weve created this page to explain what went wrong. try to search. Wordpress search. Random Posts. Categories. Content Management. Digital Strategy. eCommerce.

The proliferance of social channels over the last 5-6 years is simply amazing. At the same time, maintaining and managing a presence – let alone marketing campaigns, across these social channels can be an interesting exercise in many ways. Here are some aspects to consider to maximize the effectiveness of your social marketing activities: Firstly, understand your social marketing goals and develop a plan that meets your specific need. Sixthly, utilize the power of social tools (both free and paid) that are at your disposal. A Invest wisely. Hurry up.

The use of Social Media in the consumer space is widely written about. Success in the B2C space frequently garners good media attention. It has been difficult to crack the puzzle of social media in the B2B space though. Most B2B firms who have engaged in Social Media do not typically see immediate impact from their investments whether it be in terms of generating leads or increasing their market reach.  Not When you start with a smaller audience set overall, the number of individuals engaging in the social space tends to be lower as well.

Integrating with your social media strategy – How can you use social media to move prospects and leads through the sales pipeline faster and to increase contact your database? With the proliferation of new mobile devices and the evolution of business communication, email as a marketing mechanism is going to evolve extensively in the coming years. In earlier times, purchasing a list from a list vendor and sending out an email blast  to everyone on that list was thought to be an effective email marketing strategy. What can you do to make it through to the inbox?

Integrating with your social media strategy – How can you use social media to move prospects and leads through the sales pipeline faster and to increase contact your database? With the proliferation of new mobile devices and the evolution of business communication, email as a marketing mechanism is going to evolve extensively in the coming years. In earlier times, purchasing a list from a list vendor and sending out an email blast  to everyone on that list was thought to be an effective email marketing strategy. What can you do to make it through to the inbox?

If you treat your readers with respect and give them the information they need, they’ll be happy not only to buy your product or service, they’ll be happy to tell their friends or post your link on their social media feed – the truest sign of success. Ask anyone who’s been marketing a product or service via email for a while and they’ll tell you that their email database is their most valuable asset. The people on your list are your fans, friends, brand ambassadors, former and future customers. There are however a number of compelling reasons why this may not be the best strategy.

With the explosion of various marketing channels in the last few years (web, mobile, email, social media, etc.) With the continued pressure of a down economy, marketing executives are driven to not only expend marketing budgets more effectively, but also to ensure business growth from those budgets.  Any request for additional marketing funds requires a solid business case analysis that illustrates a direct impact on revenue growth. . has come a tidal wave of related data. Spend justification relies on illustrating relationships between marketing spend and revenue, however. 

Campaigns can use various tactics such as email, social media, ads, webinars, direct mail, etc. Digital Strategy Social MediaMarketing campaigns are a tool used to promote products and services. Marketing campaigns could also be part of an on-going promotion of a brand, or a finite promotion leading up to some discrete event. This article focuses on a scenario when the campaign is directed at a discrete event – in this case a charity running race. These activities drove potential registrants to the race website, and ultimately to register for the race online.

Important snippets from blog articles can be posted to social media outlets and direct traffic back to your site or landing pages. Once you have a topic covered in several different formats, create landing pages which you can then promote using email marketing, banner ads and social media posts. When it comes to driving unique visitors or encouraging repeat visits to your website, it’s important to generate new and unique ideas and content on a daily or weekly basis. Meanwhile Hubspot reports that company websites with a blog get 55% more visitors. Hurry up.

Business How To Social Media g+ Google page plusThis video will show you how to create a Google+ page for your business.

Business General New Media Social Media Technology advanced Facebook Marketing old fashionedIs Facebook old fashioned or advanced technology? Watch this video to find out. Listen to the ONLY internationally syndicated, book-acclaimed, 3-in-1 podcast on Personal Finances, Small Business, and Technology. If you enjoy what you hear, please leave a comment or write a review!

While social media propagates words, images and video’s it also propagates attitudes. When was the last time you couldn’t wait to exchange dialog with someone whose attitude reflected  anti-social behavioral attributes? Attitudes are reflected in words, actions, images and deeds (media). With so much time being spent on-line interacting with all these “friends” and their media one might wonder which attitudes create the lowest valued engagements. So you might ask what are the top ten anti-social attitudes? Think about it.

In a world that appears to be chasing all things social the act of “ chasing it ” means you are behind. People and organizations have become obsessed with keeping up with the latest and greatest “social tool, social guru and social presence”  Following the latest trend everyone is copying everyone else and then everybody ends up doing the same old thing everyone else has done or is doing. One could conclude that most of the activity within the social media space is a race to follow everybody nowhere fast. It is simple.

Study after study shows that executives from around the globe are having difficulty measuring and defining world class standards for use of social media. While wanting to measure and define world class standards many fall into the trap of “corporate speak” when first trying to even understand all things social. Yet, a large majority (84 percent) report that their brand’s sociability is not yet up to world class brand standards, despite the fact that nearly all of them (87 percent) say they have a social media brand strategy. Integrate or die.

Everyone seems to be asking a lot of questions about social media.  Business leaders are jumping into the use of social media and expecting results. The results of using social media vary by who is using it for what purpose. Viewing social media as just another channel to “push” out messages is indicative of not comprehending the impact of two way communications and the related influence on markets.  Corporations do not comprehend that use of social media are systemic in nature than just thinking in terms of marketing. 

Social technology is flooding the “clouds” with buyer and supplier sentiments toward brands, organizations and individuals. No amount of marketing, advertising or social media strategies will change this. An article in HBR titled  Social Strategies That Work  by Miko?aj Jan Piskorski states:   A successful social strategy would focus on work that reduces costs or increases customers’ willingness to pay by helping people establish or strengthen relationships if they do free work on the company’s behalf. Rethinking Business.

As you may have picked up already today, we have released our second report investigating how some of the UK’s leading technology companies are using social media. For the second year in a row, we found that UK technology companies are missing out on the potential of social media by not being social and failing to use these new channels to engage with their audiences. In the study, we took the 2010 Deloitte Fast Tech 50 – a list of the UK’s 50 fastest growing technology companies and benchmarked their social media activity. B2B v B2C.

There are as many types of ‘Share’ buttons as there are Social Media sites, so how do you pick the right ones for your site and avoid the clutter? If your users appear to have an affinity to one particular social media site, Facebook for example, providing them a native share button for their preferred site may encourage them to share more. Do a Google search for ‘social media icons’ and you’ll get countless options of funky, sleek, crazy, and cool social media icons made by graphic designers that you can use on your site.

It’s a simple fact that a large number of lesser-known companies live in industries where Social Media adoption is lagging behind, and those companies are going to have to work extra-hard to uncover the opportunities for engagement. Engagement and interaction is the key to being a superstar in social media communications. Who’s Talkin’ - [link] • Social Media search engine that examines multiple sources for any and all mentions of a specific keyword. twitter social media engagement marketingBuild it and they will come? What do you do next?

twitter mashable infographic social mediaReaching 200 Million Accounts: Twitter's Explosive Growth [INFOGRAPHIC] : Reblogged from Mashable.com. The 200 millionth Tweep signed up for a Twitter account, and to commemorate the occasion we bring you this infographic tracing the history of the platform that led up to that mind-boggling number. If that 200 millionth Twitterer figure impresses you, get a load of the biggest number on this infographic: 350  billion tweets delivered each day. In fact, some have even blamed/credited it with overthrowing governments. Something big.

YES - there are still businesses that haven’t yet made a move in to the world of social communications. It may be hard to believe, given the sheer volume of discussion about social media happening everywhere, but it’s true. For every socially-savvy business out there rocking the world of Twitter and being fascinating on Facebook, there are dozens more who are struggling to figure out what they should be doing, and where they should be doing it. Social Media is all about generating conversation and interaction between your business and its communities.

XA.net has deep expertise and legacy experience in display having managed all of Zynga’s display advertising and believes the world of display and social advertising will merge into one ecosystem. How To Gauge Social Marketing Success Today: Ceo Brad Klaus Of Extole. Social Media Week LA – September 19-23. XA.net has deep expertise and legacy experience in display having managed all of Zynga’s display advertising and believes the world of display and social advertising will merge into one ecosystem. For a free trial go [.] For a free trial go [.]

You’ve heard that social media is not just a toy, but can be an effective way to promote your business. …So, what kind of posts should you be making on social media? Roost , a technology company located in San Francisco, CA, is committed to helping small businesses go social. ” This confirms what we say about social media strategy – right audience, right message, and right time. However, it’s very possible that the last time you were on Twitter you saw a tweet from a friend talking about eating a PB & J sandwich for lunch.

Vodafone: why control is important in social media. B2B Social Media Winners. New BBC Director Mandates Journalists Use Social Media. How Millenials Use Tech at Work – A useful counterpoint to the talk on social media in enterprise I gave last wk by Mat Morrison. Facebook Will Centralize the Social Web. Tweet. How much is news worth? ” by Mat Morrison. Ding ding: it’s Google versus Facebook. Facebook Mobile Now Has 100 Million Monthly Users. Guest Post! Five reasons the iPad will blah blah blah Kindle. Tweet. links

Vodafone: why control is important in social media. B2B Social Media Winners. New BBC Director Mandates Journalists Use Social Media. How Millenials Use Tech at Work – A useful counterpoint to the talk on social media in enterprise I gave last wk by Mat Morrison. Facebook Will Centralize the Social Web. Tweet. How much is news worth? ” by Mat Morrison. Ding ding: it’s Google versus Facebook. Facebook Mobile Now Has 100 Million Monthly Users. Guest Post! Five reasons the iPad will blah blah blah Kindle. Tweet. links

Things to Consider for Social Media in the Enterprise. 56% of journalists think social media is important for producing and sourcing stories. Linkedin, Twitter, Facebook, Bebo… what exactly is social media? Tweet. AP is Visionary: They See a “Siteless Web” Mashable’s New iPhone App: Download Today! LoveFilm launches iPhone app for members. How 30 publishers are charging for online content. Why the iPhone might not be the future of mobile. BBC Mobile Apps: a demo. My WordPress Plugin List. The top ten ReTweet measurement tools. Tweet. links

Social CRM Webinar Part 1: The 5Ms and Marketing Use Cases (Slides and Recording). 10 Essential Social Media Tools for B2B Marketers. Social media measurement in PR Week. Tweet. Apple’s Tightening Grip: This Could Be Android’s Big Chance. Foursquare introduces ‘cheater code’ and mirrors Gowalla. Twitter is all about the awesome experience. Apple turns iPhone into multi-tasking ads platform with OS 4 launch. Durrant’s Jeremy Thompson on the Gorkana deal. Fight club: Labour and Conservative iPhone apps compared. Guardian job page hijack = genius.

It seems there is quickly becoming a ‘them and us’ mindset in the social media agency versus PR agency debate. can see exactly why the ‘social media specialists’ are keen to propagandise that the entire PR industry doesn’t ‘get’ social media, but it’s a short-sighted and shallow argument. Some agencies in the PR industry might still be catching up, but it won’t take long, so expect to see more big social media wins from more ‘traditional’ agencies soon. Tweet. But, I’m famous! My first ever letter to PR Week has been published.

There are many now with strong digital and social expertise, but there are so many that are just riding on an existing contract. We’re beginning to take a very different approach – as an agency – in the role we play with some of our clients in this social savvy world. pr computer weekly Mark Kobayashi-Hillary social media techTweet. There’s a good blog post from Mark Kobayashi-Hillary (a man with a great name!) over on Computer Weekly. He talks about how, with so many tech (and other trade) journalists now on Twitter, PRs should take note and get stuck in. Tweet.