Direct Marketing Observations

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What Determines Social Media Success in a Company?

Direct Marketing Observations

My thinking around social media has evolved. As has social media. At each place, my sole focus was on Social Media. So what determines social media success in any organization? Social media is only nebulous to those that don’t understand its impact. I have evolved.

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How to Navigate Social Media in an Era of Misinformation and Disinformation

Direct Marketing Observations

My job is that, and more at times, as I work in social media. Which is why I asked the golden child, Chat GPT, the following question: How do people navigate social media in an era of misinformation and disinformation? Learn about media literacy, critical thinking, and how social media algorithms work.

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

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Why Social Media Will Challenge Marketers in 2019

Direct Marketing Observations

In my opinion as soon as marketers came to the social media party en masse, the dynamics changed forever. People often say that it’s the users who determine how a social network is used, and that might be true, but it’s the marketers who determine how a social network is consumed. Absolutely. Absolutely.

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The Key to Success in Enterprise Social Media

Direct Marketing Observations

Lately, I’ve been thinking way too much about organic B2B social media marketing. This is the great struggle for the enterprise in social media. It’s ticking and you need to figure out real quick where social media fits within your org. Where does it fit? Does it fit? That’s for your benefit.

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Children and Social Media Project

Direct Marketing Observations

Here’s a few excerpts: Dear _ It’s been awhile since we last talked, the most recent being when we held a social media summit meeting in your office with some of the other “social media” people in our area… …I continue to think about the impact that digital and social have on our kids.

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The Biggest Social Media Story of 2013

Direct Marketing Observations

Remember this because it will be the social media headline of 2013… To quote The New York Times : What business makes no money, has yet to pass its third anniversary and just turned down an offer worth billions of dollars? A better offer… social media Facebook snapchat' The answer is in this last headline.