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  • GEOFF LIVINGSTON  |  SUNDAY, MAY 15, 2011
    [Social Media] The Unwritten Rule on Talking About Clients
    Burson’s statement doesn’t cut the mustard for owning the issue, and seems to slough off responsibility on Facebook and the media for smeering Google. In recent years, social media has changed that with some personalities flashing their client rosters in updates and blog posts like Foursquare badges. These practitioners know that while a social media personality may make a splash for a client, they need capacity internally for social media to have authenticity, and build long term relationships with a community. Image by Hamed Saber.
  • WAXING UNLYRICAL  |  TUESDAY, OCTOBER 19, 2010
    [Social Media] How Google Instant Might Impact Your Small Non-Profit
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Google Instant Might Impact Your Small Non-Profit October 19th, 2010 Tweet this is a guest post by Erica Holt By now you’ve most likely heard of Google Instant, a search enhancement that shows search results as you type. Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Yahoo!
  • SOCIALNOMICS  |  SUNDAY, DECEMBER 20, 2009
    [Social Media] NBA Rookie Fined for Positive Tweet
    The NBA’s social media policy states that players cannot tweet during game time, defined as beginning 45 minutes before the game starts and ending after players have finished talking to the media after the game. Speaking of green, ultimately that is what will probably shape most sports leagues social media policies – what drives the most revenue; especially during these tough times. NBA Rookie Brandon Jennings was recently fined $7,500 by the league office according to a recent post by J.E. Skeets at Yahoo. mean it was a big win for us.&#.
  • TWIST IMAGE  |  THURSDAY, JUNE 21, 2012
    [Social Media] The Most Depressing Thing Happening In Digital Right Now
    So yes, the Internet (and social media) have helped, but it has also - once again - demonstrated that we - as a society - have a long way to go. tend to keep the content here focused on the world of media and marketing. Regardless of social class. media. social media. athenamiddleschool busmonitor greecenewyork internetculture karenklein kickstarter marketing maxsidorov media onlinecommunity publishing socialmedia youtubeYesterday it was about how great Kickstarter is. Today is about how big of a kick in the gut the Internet can be.
  • WRITTENT BLOG  |  MONDAY, NOVEMBER 18, 2013
    [Social Media] Top 25 Must Read Content Marketing Blogs
    Tips, social media writing advice and strategies for creating great web copy by the first agency to ‘focus on SEO content development.’ The writers at Convince & Convert are ‘social and content accelerators’ who will help you improve your content marketing skills. 'The marketing industry is diverse and ever changing, and one of the easiest ways to stay on top is to read the most relevant and pertinent blogs. image credit: Flickr. For businesses who blog, content marketing is vital. Content Marketing Institute. ’ 2. Copypressed. The Copybot.
  • BLUE FOCUS MARKETING  |  SUNDAY, APRIL 27, 2014
    [Social Media] ANNOUNCEMENT: @CKBurgess and @MNBurgess to Present on #SocBiz at @SocialBizForum #SBF14
    'Blue Focus Marketing® (@ BlueFocus ) is excited to announce that founders Cheryl Burgess (@ CKBurgess ) and Mark Burgess (@ MNBurgess ) will be speaking at the 7th Annual Social Business Forum , set to take place at the Marriott Hotel in Milan on July 1 & 2. The event, which is organized by OpenKnowledge (@ openknow ), brings together many prominent thought leaders in social business and is considered Europe’s leading event on employee empowerment, customer engagement, and collaborative innovation. Please check out @SocialEmployee media buzz! FOR EWORD by David C.
  • PUSHING SOCIAL  |  MONDAY, AUGUST 29, 2011
    [Social Media] Is There a Secret Formula to Writing Great Blog Content?
    In Dan Zarrella’s latest ebook, Zarrella’s Hierarchy of Contagiousness, he highlights the power of “good news&# for building a large social media following. Is there a formula for writing a great blog post every time? Some doubt that a magic formula exists. disagree. know it’s out there. In fact, I can feel in my bones when I’ve written a zinger. bet you can too. Better yet, I’m 90% accurate in predicting when another blogger’s post will go viral. I’m not special. just believe that all of us know a great  story when we hear one.
  • WEB METRICS GURU  |  SUNDAY, JULY 18, 2010
    [Social Media] Surfing The Forrester Wave Listening Platforms, Q3 2010
    I wrote about the Forrester Wave™: Social Media Listening Platforms, Q1 2009 a year ago and just found out today a new wave has been released from a friend - The Forrester Wave™: Listening Platforms, Q3 2010 - C onverseon, Nielsen, And Radian6 Lead A Fragmented Market by Zach Hofer-Shall with Suresh Vittal ( who I saw most recently at the Sentiment Analysis Symposium in NYC a few months ago ), Emily Murphy, Michael J. Grant. Criteria for being included in this Forrester Wave included. Products that scale to several business functions.
  • IT'S JOSIP NOT JOSEPH  |  FRIDAY, SEPTEMBER 17, 2010
    [Social Media] The New Twitter is the New Standard
    And examine how Twitter will single-handedly change what we expect from the internet, social media and all social networking platforms. Tags: Advertising , Brands , Connecting , content , functionality , Future , Gen-Y , Generation Y , growth , Internet , Marketing , Millennials , New twitter , online , Sharing , Social Media , Technology , Twitter « Previous Post Next Post » [link] Damian Davila Rojas “And if Twitter wants to fly me down to San Fransisco, I’d be more than glad to share an idea or two.&# All the ingredients are there.
  • GEOFF LIVINGSTON  |  WEDNESDAY, AUGUST 1, 2012
    [Social Media] If You See a Problem, Fix It
    It’s one of my primary beefs with the current negative groupthink about the social media marketing blogosphere. Image by Minnie Photography. “If you see a problem, fix it,” said Peter Diamandis, X-Prize Foundation Founder and serial entrepreneur said last month in Wired. Diamandis responded to the very common belief in Murphy’s Law that if something can go wrong, it will. This attitude of fixing problems makes for the heart and soul of the best business and marketing strategies. It’s no coincidence that Diamandis is a successful serial entrepreneur.
  • SOCIAL WAYNE  |  SATURDAY, FEBRUARY 19, 2011
    [Social Media] Day 19: People of color impacting the social web – Donald Harris #28DaysofDiversity
    Also note that 28 Days of Diversity is not a popularity contest or an influencer list but a list of thought leaders in the social web sector, including entrepreneurs, bloggers, conference organizers, IT professionals and friends not ranked in any particular order who I have either met in person or followed online. was promoted to the Social Media Marketing Department for the K-12 arena. Economics and infrastructure are key barriers but social, cultural and political factors come into play as well. As we all know, February is Black History Month.
  • DREW'S MARKETING MINUTE  |  TUESDAY, SEPTEMBER 18, 2012
    [Social Media] The magic is in the media mix
    It was a good reminder me (and now to you too) that none of us can afford to get lazy when it comes to media mix. But, in this age of being fascinated with all things digital — we need to remember to keep focused on creating a media mix — and that means adding some offline efforts into your overall marketing plan. In fact, some are arguing that the hottest “new media” in terms of performance is direct mail. Best of all, by mixing your media, you can use one to point to the other. Mix your media for best results. Yes, that Google.
  • WRITTENT BLOG  |  MONDAY, JANUARY 6, 2014
    [Social Media] How to Come up with Blog Post Ideas that Make Your Readers Rave
    Which articles gained the most page views, social shares, and inbound links in the past? Whether your readers go crazy over social media topics or long lists posts, use your metrics as inspiration for creating similar content that’s proven to work. Listen closely to the questions your audience asks in your comments or on social media networks. 'Here’s a little secret: every blogger struggles to come up with ideas for content from time to time. Whether you’re blogging daily or twice weekly, you’re pretty much bound to hit a major creative block at some point.
  • JACOB MORGAN  |  THURSDAY, NOVEMBER 4, 2010
    [Social Media] Why Visuals Are So Important
    I just wrote a post for Social Media Examiner on Social CRM using a few visuals (and also eliminated the jargon) and every single comment I received on that post was all about how much “this made sense,&# “was easy to understand,&# and “how great the images are.&#. The new Chess Media Group site has a lot of visuals on it depicting our client and strategic methodology. The Social CRM process diagram that Chess Media Group created is perhaps the most widely circulated and used Social CRM image today, why? I wholeheartedly agree.
  • THE REALTIME REPORT  |  TUESDAY, JANUARY 14, 2014
    [Social Media] Realtime Restaurant Deals: Can LiveDeal Succeed Where Groupon, LivingSocial Failed?
    'Restaurants have been experimenting with ways to combine geolocation, mobile and social to bring more customers in the door. There are daily deals from the likes of Groupon and LivingSocial, or the ability to offer deals to consumers checking in or using Foursquare, the location-based social platform. Stores Social Media News Ticker: Facebook Tests ‘Save for Later’ Reading Feature, Twitter Beefs Up Security. Now there’s a new kid on the block: LiveDeal. How exactly does it work? Customers can sign up via Facebook, Twitter, Google+, or email. They
  • JOEY STRAWN  |  MONDAY, DECEMBER 5, 2011
    [Social Media] Gamification: The Gift To Your B2C Employees That Keeps on Giving
    Things Your Customers Find Sexy It’s Just A Game Work Is Bullshit: Gamification for Northwestern University Social Media and Games: Get In The Flow. Tweet. It’s the giving season and I’m going to give you the gift of a better business, if you choose to accept it. As the title suggests, this post will be more focused towards B2C brands and companies, but don’t let that get you down B2B-ers, you can take some things away from this as well, I hope. It’s no secret that I’m a proponent for companies using gamification. You bet your ass it is. Blown.
  • WEB METRICS GURU  |  MONDAY, MARCH 19, 2012
    [Social Media] Back in the USA and Search Analytics – Web Journal – March 5th – 19th, 2012
    Influencer’s are the wrong model for Social Media outreach – it’s all about your friends (really), and it always was. Social Media Monitoring for Intentions (do as I do, not as I say). Good Infographic on Social Media Monitoring tools – but haven’t had a chance to look at it closely. Been saying this for 4 years - where’s the SEO reports in Social Analytics platforms? Nathan Gilliatt’s post on Language Support in Social Media Monitoring was pretty darn good and supports chapter 3 of my book. 
  • CONVINCE & CONVERT  |  SUNDAY, JUNE 30, 2013
    [Social Media] How Much Content Do You Need? Here’s a Formula
    Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. Here’s a Formula is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'Image from Bigstock.com. was in St. Louis the other day, talking Youtility at an event put together by my friends at Standing Partnership, a killer reputation management firm. Also memorable was a great question from the audience.
  • MINDJUMPERS  |  WEDNESDAY, MAY 18, 2011
    [Social Media] How To Use QR Codes for Business
    Many see the QR code as the golden link between print media and the web. 75% of all printed media in Asia include barcodes as a marketing tool. It is easy to create your own unique QR code to incorporate it on some of your printed media. Similar Posts: Save Your Brand Reputation With Social Media. Tweet Maybe you have noticed the square barcodes sometimes appearing in advertisements, newspaper ads, movie posters, business cards etc. They are starting to appear more and more frequently. have looked into what they are and how they can be used for marketing.
  • KIKOLANI  |  FRIDAY, MARCH 8, 2013
    [Social Media] Fetching Friday – Resources Mashup & Kitten Meets Hedgehog
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Why Google+ Is the Best Social Platform for Content Marketers – On Google+, your network impact extends beyond the social media domain. SlideShare Best Practices: Content Marketing Tips from Top SlideShare Marketers – Learn how top marketers from HubSpot, Tourism Australia and Dell use SlideShare for both written and visual content distribution and social promotion. The Resources Mashup.
  • BILL HARTZER  |  FRIDAY, SEPTEMBER 24, 2010
    [Social Media] Search Engine Optimization: Why Your Web Content Strategy Must Involve Promotion
    He also goes on to explain that “Low-quality articles don’t get any traction through social media&#. You can rely on your own social networking, assuming that you have already taken the time to build up thousands of “friends&# and “followers&#. Nowadays, your web content strategy needs to include setting up and maintaining a presence on the social media web sites as well as adding content to your web site, including articles and videos. Product reviews can also be a wonderful addition to your overall web content strategy. Digg this!
  • CONVERSTATIONS  |  TUESDAY, APRIL 22, 2014
    [Social Media] Pulling the Thread Together
    Related Stories Preparing for the Thread Starting to Use WordPress (Video Lessons) L.I.F.T – A Small Business Boost (Saturday Clips) Getting Customers in the Door with Social Media. 'If you’re like a lot of small business owners, you wear many hats – and sometimes, all the hats. You might work with the front-end (with customers), the back-end (administrative), the public (marketing, networking), and the private (human resources, vendors) – all in the same day, maybe in the same hour. Pulling the Thread Together is a post from: ConverStations.
  • CONVINCE & CONVERT  |  MONDAY, JULY 5, 2010
    [Social Media] I Get By With a Little Help From My Friends
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search I Get By With a Little Help From My Friends July 5th, 2010 |Written By: Jay Baer | View Comments Tweet Greetings from Canada. Please thank them for their contributions with your attention, comments, and tweets. Thanks @jaybaer!
  • JUSTIN LEVY  |  SATURDAY, AUGUST 8, 2009
    [Social Media] The Power of a Note
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Power of a Note Written on August 8, 2009 by Justin Levy in communications , customer service , interaction , loyalty , presidentobama , social media , video , zappos 35 Comments - Leave a comment! But, Fritz actively listens to customers by reading and responding to blogs, monitoring what’s being talked about in the media, and taking time to learn from people like Chris Brogan.  Fritz also has my friend Chris Barger working social media for GM.
  • STEPHEN P SMITH  |  THURSDAY, MAY 27, 2010
    [Social Media] The One-Page Action Plan
    link] From BNet 23 September 2010 SilkCharm: The more I read on Digg moving from "influencer" to "mates" social network [link] the more I think this is a societal shift. …words The personal weblog of Stephen P Smith Home The One-Page Action Plan May 27th 2010 Posted at Productivity 0 Comments Yvonne Adele has a new post at the Innovation Tools blog: Innovation Weblog – Trends, resources, viewpoints from Chuck Frey at InnovationTools Often, the brainstorming process is followed by a lack of action. Define your challenge well. Read the rest. click here!)
  • STEPHEN P SMITH  |  SUNDAY, JULY 18, 2010
    [Social Media] There is a Light at the End of the Tunnel,
    link] From BNet 23 September 2010 SilkCharm: The more I read on Digg moving from "influencer" to "mates" social network [link] the more I think this is a societal shift. …words The personal weblog of Stephen P Smith Home There is a Light at the End of the Tunnel, July 18th 2010 Posted at Business Development , Productivity 0 Comments …and it’s Big Brother coming your way: (from NoisyRoom.net ) From TorrentFreak : After the U.S. Now it appears that a free blogging platform has been taken down by its hosting provider on orders from the U.S. click here!)
  • STEPHEN P SMITH  |  SATURDAY, JULY 31, 2010
    [Social Media] Take the GTD IQ Quiz
    link] From BNet 23 September 2010 SilkCharm: The more I read on Digg moving from "influencer" to "mates" social network [link] the more I think this is a societal shift. …words The personal weblog of Stephen P Smith Home Take the GTD IQ Quiz July 31st 2010 Posted at Productivity 1 Comment Rypple has put together a short quiz to determine your Productivity Style. This is my result: You’re a GTD Visionary/Crazy-Maker On the positive side, you’re a Visionary. You have no shortage of ideas and inspiration. Well, that’s for sure. What is this RSS?
  • STEPHEN P SMITH  |  WEDNESDAY, AUGUST 11, 2010
    [Social Media] 95 Tips on Work/Life Balance
    link] From BNet 23 September 2010 SilkCharm: The more I read on Digg moving from "influencer" to "mates" social network [link] the more I think this is a societal shift. This topic was brought to my attention by a regular CarolRoth.com contributor, Adelaide Zindler of Home Office Mommy, so thanks Adelaide! As usual, I reached out to my network of valued experts and entrepreneurs and I am excited to present 95 strategies to help achieve some semblance of balance in your life when you are working from home (in no particular order). What is this RSS? click here!)
  • STEPHEN P SMITH  |  SUNDAY, AUGUST 15, 2010
    [Social Media] Moleskine Accessories
    link] From BNet 23 September 2010 SilkCharm: The more I read on Digg moving from "influencer" to "mates" social network [link] the more I think this is a societal shift. found this wicked Instructables tutorial by a user called Pipeski on how to make your own SD card wallet that fits really well inside a Moleskine notebook. Definitely worth a look! So I created a list of objects, persons, things, etc. and a list of styles, adjectives, etc. These very large lists were in the back of my very first Moleskine (an address book used as a sketchbook). Powered by ScribeFire.
  • STEPHEN P SMITH  |  FRIDAY, SEPTEMBER 10, 2010
    [Social Media] Productive Magazine Issue 5 : : …words
    link] From BNet 23 September 2010 SilkCharm: The more I read on Digg moving from "influencer" to "mates" social network [link] the more I think this is a societal shift. …words The personal weblog of Stephen P Smith Home Productive Magazine Issue 5 September 10th 2010 Posted at Productivity 0 Comments Michael Sliwinski has put together another amazing collection of articles for your Productivity Practice: Productive! Magazine #5 available! Miguel Guía interview about art, passion, habits and more! It’s a free download!) What is this RSS? click here!)
  • THE WAY OF THE WEB  |  WEDNESDAY, MARCH 27, 2013
    [Social Media] Marketing and business books in Amazon’s Kindle Spring Sale
    There are few businesses which wouldn’t benefit from his well-written and readable book on how to approach introducing and integrating social media into a company. I’m a firm believer that you should always be learning, and I’ve always been an avid reader. Since the Kindle was launched, it’s never been quicker and easier to access a wide variety of writing, particularly niche books which previously may have been expensive and hard to find. All the below were purchased by me this week, or I already own and recommend. Buffer. TheWayoftheWeb
  • ENGAGING BRAND  |  SATURDAY, NOVEMBER 28, 2009
    [Social Media] Show 271 - How to engage people on the web
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Brands are just like life | Main | 10 Most Listened to Podcasts » Show 271 - How to engage people on the web Show 271 of The Engaging Brand leadership and marketing podcast   is ready just for you. Try GoToMeeting FREE for 30 days Today I talk with Darren Barefoot and Julie Szabo who have written a social media marketing handbook called Friends with Benefits. Kathy Garolsky on Social media can be your brand trigger!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 11, 2012
    [Social Media] Are You Using LinkedIn to Build Your Business?
    ” Jeff Korhan wrote a great post recently in social media examiner that outlines and shows examples of 10 LinkedIn Tips for Building Your Business.  Marketing Tips Marketing Tools Social Marketing Jeff Korhan linkedin tips for building your business with linkedin use linkedin for networkingFor those of you who read me on a regular basis, you know I’m high on LinkedIn and what it can do to help you grow your business contact list. With over 161 million business members, there are certainly opportunities there if you know where and how to look.
  • PUZZLE MARKETER  |  TUESDAY, APRIL 10, 2012
    [Social Media] 5 Offers to Drive Lead Generation
    That’s the point where you begin to target and nurture them via email, social media, and customer relationship managers. Digital media is a popular tool for sharing information. If you’re executing a digital marketing campaign, there is a good chance you’re ROI (return on investment) is based on how many emails, prospects, or customers you can get inside of your database. If you’re using a CRM (customer relationship management system) such as SalesForce.com or Oracle, those contacts have some real measurable value. Informational whitepapers.
  • KIKOLANI  |  FRIDAY, JULY 15, 2011
    [Social Media] Fetching Friday – Resources Mashup & Ocean Sky
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Social Media / Social Networking. Michael Stelzner on how Social Media Examiner propelled from 0 to 85,000+ subscribers in less than two years – because everyone really needs to know this information! 99 tools to generate leads with social media – a free eBook guide to getting the most out of your social media strategy using effective tools for social media ROI.
  • SCOTT GOULD  |  FRIDAY, MAY 7, 2010
    [Social Media] A Video After I Voted
    It was so popular, that it’s the third result in Google for “ vote for sale “ My second post was about 10 Do and Do Nots for Social Media Campaigning in the Election , which has some great comments and great advice in at the end from all the collaborators around this blog. www.youtube.com/watch?v=aAkRiMiJVaw. aAkRiMiJVaw. If you can’t see the video, click here , or watch it directly on YouTube. In this video I just share a few branding thoughts and community thoughts over voting. They vote according to the overall party. The voting form is black and white.
  • WEB METRICS GURU  |  THURSDAY, MARCH 3, 2011
    [Social Media] Living in Analytics Process/Practice Bubbles
    In Analytics I saw several social media firms believing their platforms are the best one, but, when shown others performing the same tasks as theirs, responded to me as if I “popped&# their bubble. In traveling around Europe, but also here in the USA, in Analytics, but also in Practices and Agencies I came across similar phenomenons, of companies and individuals functioning in what is best described as their own “bubbles&#. Well, I did, and that’s a good thing. see the same thing with processes and even agencies. Again, I’m being deliberately vague.
  • SOCIALFISH  |  THURSDAY, APRIL 3, 2014
    [Social Media] Proven Tactics to Recruit, Retain and Unleash Millennial Talent
    Highlight the company social perks (happy hours, beer cart on Fridays, kickball team, etc.). Limit social media restrictions and specify communication preferences (who to contact, preferred hours, and which mediums). Try recognizing them on the homepage of the company website/blog or feature them on the company podcast or YouTube/media channel. Related Posts How to Lead Your Way to a Social Organization Humanizing your organization creates amazing results. 'Guest post by Ryan Jenkins. ————-. Millennial’s Employer Criteria. This is how.
  • MINDJUMPERS  |  THURSDAY, JUNE 21, 2012
    [Social Media] Is Facebook’s Purchase of Face.com Relevant to Brands?
    Let’s say that you are a brand with a lot of fan event activities or who generally encourages your fans to share pictures of their interaction with your brand as a part of your social media strategy. Identify Your Brand’s Social Kernel. Tweet Need help to tag your friends in your Facebook albums? Face.com, Facebook’s newly announced acquirement, will help you tag all of those pictures by the use of facial recognition technology. But how can brands benefit from the newest addition to the Facebook family? Brand opportunities? you might ask. link].
  • MINDJUMPERS  |  MONDAY, OCTOBER 31, 2011
    [Social Media] How Stockholm Transport Improved Its Brand Image Through Facebook
    Reached out to people on social media to gather support and live stream the event. Tweet Stockholm public transport created a unique campaign at Stockholm Pride Parade to improve the image of public transport in Stockholm. For the main event of the festival, every year around 40,000 people walk in the parade and half a million watch it as passive supporters. The idea of the campaign was to encourage the passive supporters to be part of the parade. Challenge: Soften their brand image. Get people thinking about public transport in a positive way. Results: Unique visitors :167700.
  • WEB METRICS GURU  |  MONDAY, NOVEMBER 22, 2010
    [Social Media] BrandWatch announcement ar #MSM10
    I’m speaking at Monitoring Social Media 2010 London today and presentations are great ( mine is posted in the post previous to this one). I’ll also be speaking shortly on Social Media ROI. Durrants, the UK’s leading media intelligence business, has taken a stake in Brighton-based social media monitoring company Brandwatch after being “blown away” by the company during a trial to find a social media monitoring partner. Today, social networks are a massive indicator of consumer influence and brand positioning online.
  • WEB METRICS GURU  |  MONDAY, NOVEMBER 22, 2010
    [Social Media] BrandWatch announcement ar #MSM10
    I’m speaking at Monitoring Social Media 2010 London today and presentations are great ( mine is posted in the post previous to this one). I’ll also be speaking shortly on Social Media ROI. Durrants, the UK’s leading media intelligence business, has taken a stake in Brighton-based social media monitoring company Brandwatch after being “blown away” by the company during a trial to find a social media monitoring partner. Today, social networks are a massive indicator of consumer influence and brand positioning online.
  • CONVERSTATIONS  |  THURSDAY, JANUARY 9, 2014
    [Social Media] It’s all E-commerce Now – How’s Your E-presence?
    He really didn’t want to talk about the web or mobile – definitely not social media. don’t go for all that e-stuff and social-malarky,” (I’m paraphrasing for the kids). 'It’s all e-commerce now. How’s your e-presence? Are you there ZMOT ? The shop owner may have tried to hand this conversation off to his partner (his wife) to be polite. Yet there he was, a rebuttal at every turn. That can be healthy on occasion – and this was one of those occasions. This small town auto repair had been in town a long time. Bus stop. shirts.
  • CONVINCE & CONVERT  |  MONDAY, JUNE 25, 2012
    [Social Media] The Power of Brand
    The Power of Brand is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. As a recovering attorney who dabbled in trademark law back in the day, I have long respected the power of brand. Brand cuts through clutter. It transforms the mundane into the emotional. It raises expectations. The best brand stewards understand that they aren’t responsible for protecting mere words, symbols, and sounds. They’re responsible for delivering on the fundamental promise of any brand—that each customer’s experience will meet or exceed the last.
  • CONVINCE & CONVERT  |  MONDAY, JUNE 13, 2011
    [Social Media] How to Market to People Not Like You
    found a lot of social media corollaries in this book, especially the sections about companies having to be operationally ready to address new markets. key theme that is dead-on with social media is the notion that consumers want to do business where they feel welcomed and comfortable. Book Reviews Integrated Marketing and Media Video Blogs Hispanic Marketing How to Market to People Not Like You Kelly McDonald video postsSometimes business success isn’t about changing the message, but rather changing the market.
  • JEFF KORHAN  |  THURSDAY, SEPTEMBER 23, 2010
    [Social Media] Customer Driven SEO Leads You to Their Favorites
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « I Agree with Mark Zuckerberg | Main | Productivity Simplified » September 23, 2010 Customer Driven SEO Leads You to Their Favorites It is no coincidence that what is relevant to your customers is also what works to achieve higher search engine rankings with Google. This This is why frequent blogging and posting on the social networks enhances your SEO. This is why frequent blogging and posting on the social networks enhances your SEO.
  • ARI HERZOG  |  FRIDAY, MARCH 7, 2014
    [Social Media] You Can Share This Now
    “We’ve found effectively no correlation between social shares and people actually reading.” Stop Using Social Media. Media 'Forget about reading anything. There is nothing here. Studies indicate you probably won’t read whatever I write but you will still share it. ” So. Let me simplify your life. Click your favorite share button up top or down below; and all of your friends who also don’t read (but who do trust you) will also share. Sound good? Now you have more time to read BuzzFeed. Thanks for reading. The Oscar Selfie.
  • ARI HERZOG  |  SUNDAY, JANUARY 5, 2014
    [Social Media] My Social Networking Primer in 2014
    With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that? wanted to create new social networking channels on some of the leading platforms and watch them grow. Put the "social" back in social media. realized that instead of creating new social networking channels, it made more sense to leverage my existing channels. want to be more interactive to increase the likelihood people will read my tweets and social updates.
  • JACOB MORGAN  |  SUNDAY, SEPTEMBER 19, 2010
    [Social Media] Contributing to Search Engine Watch and CMSWire!
    Now they feature topics such as analytics and social media. Since SCRM and customer engagement beyond social media is starting to become a popular topic they are now adding this to their repertoire of columns. I’m going to have a monthly column for SEW where I’m going to be focusing on new customer engagement strategies better known as Social CRM. I have some exciting news. I’m now an official contributor to both  CMSWire and Search Engine Watch! Search Engine Watch used to be all about Search Engine Marketing and Search Engine Optimization.
  • CONVINCE & CONVERT  |  WEDNESDAY, JUNE 11, 2014
    [Social Media] How to Make Sure Your Emails Land in Gmail’s Primary Inbox
    With social media at it’s peak, the hype has gone wild about how social media determines traffic now days. Lose the Images Contrary to social media best practices , Gmail has its own rules. People like Michael Hyatt, Amy Porterfield, and Stan (Pushing Social) land in this tab. 'It’s amazing how fads come in go when it comes to methods in bringing in traffic to your site. But you’re smarter than that, and we know where it’s truly at, and that’s your email list. The money is in the list. It also fools Google. This definitely affects his open rates.
  • WRITTENT BLOG  |  THURSDAY, FEBRUARY 20, 2014
    [Social Media] 57 Notable and Unique Content Marketing Ideas
    Today, your typical brand is investing in original articles, social media, blogs, eBooks and more. Showcasing your client’s stories in content is pretty much a double-whammy – you and your audience benefit from the social proof of their story, while your customer can revel in the exposure. Social Photography. Silly, fun and educational quizzes have recently experienced a resurgence on social media. Create some fun social media content “through the eyes” of your company’s unique representative. Co-Creation. Customer Interviews. Posts.
  • SOSHABLE  |  TUESDAY, JULY 1, 2014
    [Social Media] Facebook Admits to News Feed Experiment Meant to Control Emotions
    'Recently, some social media users have been in an uproar after Facebook admitted to carrying out a secret experiment in which the news feeds of more than 600,000 users were filtered to see if those individuals would have differing emotions based upon what they saw on the screen. Facebook, like other social media websites, has terms and conditions that users must agree with before getting permission to use the site. Facebook Featured Guest Post News Nugget Offbeat Social Networks Spotlight Tip of the Day Emotions The opposite was also found to be true.
  • TWIST IMAGE  |  SUNDAY, AUGUST 21, 2011
    [Social Media] Listen To This Before Your Next Meeting
    media hacks. online social network. social media 101. social media marketing. Episode #267 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Several weeks ago, I published a Blog post titled, Your Meetings Suck. The Blog post was based on a conversation I had with Al Pittampalli. Pittampalli is the author of Read This Before Our Next Meeting (published by Seth Godin 's The Domino Project powered by Amazon ). Pittampalli is on a mission to change that. I'm not sure about you, but I couldn't agree more.
  • TWIST IMAGE  |  SUNDAY, JUNE 12, 2011
    [Social Media] The Extinction Of The Marketing Dinosaur Professional Is Imminent
    media hacks. online social network. social media 101. social media marketing. Episode #257 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When will the Marketing Dinosaurs die? When will those who hold the keys to marketing power truly start shifting their ways to not only embrace these new Digital Marketing channels, but to use them to unleash the most power form of Marketing that has ever been created? is a regular on this show (and a close friend). His perspectives are always fresh and direct.
  • ENGAGE  |  TUESDAY, JULY 19, 2011
    [Social Media] 5 Things a Troll Taught Me About Content Marketing
    Image: nullboy ] If you liked this, try: 4 Things My Mom Taught Me About Social Media What Making Sandwiches Taught Me About Marketing What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t. Content Management Building Community Content (media) Content Marketing Customer Service relationships Transparency TrollsW hen I wrote my first blog post, I was proud and excited. posted it and anxiously awaited the comments that might follow. What would the Internet have to say?) Then, I got a notification for that long awaited response from a thoughtful reader.
  • CONVINCE & CONVERT  |  THURSDAY, DECEMBER 5, 2013
    [Social Media] 2 Amazing Movember Case Studies That Will Make You Grow it Back
    'Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. So, what was fueling the social conversation? Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management. Amazing Movember Case Studies That Will Make You Grow it Back is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.
  • DIVA MARKETING BLOG  |  TUESDAY, JUNE 14, 2011
    [Social Media] Doin' The Innovation. Howl
    demand-driven social network for people’s needs." In the meantime SnapGoods is making the most of social media through  blogs and social networks Facebook and Twitter. . Yovonne took her love of animals plus social media and morphed both into an innovative community. Max barks but he also howls. He sits straight up and tosses his little white head back. Looking quite like a wolf, he gives out a very musical Loud   ah hooo! howl. . Girlfriend, it sounds like someone is hurting the little guy. When However, the vet tells me Max is just fine. Interesting.
  • TWIST IMAGE  |  FRIDAY, AUGUST 10, 2012
    [Social Media] Marketing Is Dead
    Does that mean that social media and digital media has not disrupted the model or added new layers and opportunities? Does it mean that newer components like community management, engaging influencers, building social capital with customers, and engaging with consumers in more collaborative ways (the four core pillars that Lee argues have put the death knell on traditional marketing) hasn't changed the game? Not all brands are social. digital media. social capital. social media. But they are. The evidence is clear." bill lee.
  • PUSHING SOCIAL  |  THURSDAY, JANUARY 9, 2014
    [Social Media] How to Nurture Your Tribe and Spark Mini-Movements
    So I might think that you are choosing from a list that includes Social Media Examiner, Convince and Convert, Sales Lion, and Copyblogger along with Pushing Social. You might have noticed that I added a tag line to the top of Pushing Social. Understand that Pushing Social is a media company so I need to produce this much content. 'Community, tribes, and movements are part of the toolbox for savvy content marketers. Think about it this way. Right now your reader is trying to decide who to listen to. wish that were the case. Now is the best time to start.
  • KIKOLANI  |  FRIDAY, DECEMBER 23, 2011
    [Social Media] Fetching Friday – Resources Mashup & Happy Holidays
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. 50 Posts on Engagement for Bloggers, Businesses, and Social Media Enthusiasts – Ready to start increasing your engagement in 2012? Find out the best strategies for blogging, business, and social media engagement from these awesome posts! Social Media / Social Networking. Happy Holidays. hope everyone has a very wonderful holiday season and happy new year!
  • ADAM SHERK  |  TUESDAY, AUGUST 25, 2009
    [Social Media] 5 Ways to Deal with Seasonal Dips in Search Engine Traffic
    Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 5 Ways to Deal with Seasonal Dips in Search Engine Traffic by Adam Sherk on August 25, 2009 July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals. Here are five ways to mitigate seasonal search traffic declines: Go after hot topics – Regularly monitor the top searches, topics and trend data published by search engines and social media sites for content ideas and opportunities.
  • WAXING UNLYRICAL  |  WEDNESDAY, NOVEMBER 9, 2011
    [Social Media] 5 Ways to Break Through Writer’s Block
    This post was sparked by a Twitter conversation with Andrew of Redtype , when we were chatting not too long ago about how we sometimes need to disconnect ourselves from the wonderful world of social media when we need to F-O-C-U-S and W-R-I-T-E. It’s not that I can’t write when I’m flitting between social networks, but when I really need to put my head down and get a ton of writing down, I do need to go offline. Do you find you do? find I do. “Curses, Sir Bloch,” I sputter. ” Sir Writer’s Bloch, of course, couldn’t care less.
  • GEOFF LIVINGSTON  |  MONDAY, DECEMBER 31, 2012
    [Social Media] Business Resolutions for 2013
    While I’m always game to travel for business reasons, the marketing and social media speaking circuits will see less of me next year… Unless people are willing to pay a significant fee. A new year is upon us, and like many others I have a few resolutions for my business and online life. In addition to discussing the environment more frequently , here are some of my goals: Less Travel. Last year was my worst travel year since 2009, doubling my normal road time. The impact on my family and personal exhaustion was significant. There is no new book to promote in 2013.
  • SPIN SUCKS  |  FRIDAY, SEPTEMBER 3, 2010
    [Social Media] #FollowFriday: Randy Hall
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 03 2010 #FollowFriday: Randy Hall By Gini Dietrich | Email | Print | 1 Comment | I’m going to preface this #FollowFriday by saying Randy Hall doesn’t blog as much as he should, but that doesn’t undermine the brilliance he exudes when he does post.
  • BLOGGER XPERTISE  |  THURSDAY, SEPTEMBER 6, 2012
    [Social Media] Hangout on Air: Understanding RSS feeds for. - Blogger Xpertise
    Social media. We also discussed using FeedBurner as an introductory method of RSS feed manipulation, as well as the services provided by FeedBurner such as "subscribe by email", BuzzBoost, and posting to social media services. Labels: beginner , blogger , blogspot , content strategy , expert , feed , hangout on air , intermediate , jquery , rss , social media. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Templates.
  • WEB METRICS GURU  |  FRIDAY, MAY 25, 2012
    [Social Media] Memorial Day Weekend Post and Web Journal – 5/20 – 5/25/2012
    Among projects I’m working on now is the UCI Extension Social Media Measurement Course  MGMT X461.71 Marshall Sponder , Founder of WebMetricsGuru INC, Author of Social Media Analytics (2012, McGraw-Hill), Instructor for Social Media at Rutgers University and UCI Irvine. Web Journal:  There were a few industry maps released this week on Social, Mobile and Search Landscapes – they’re all interesting because they’re really crowded (and that’s the tip of the iceberg). that starts in exactly a month (June 25th). 
  • FIREBELLY  |  TUESDAY, SEPTEMBER 4, 2012
    [Social Media] 3 Reasons List Posts Are Guaranteed Blog Traffic Boosters
    It could have been about writing, social media promotion, speaking at conferences, or even wearing a sandwich board. Admit it. You looked, didn’t you. You were intrigued by the headline, and you wanted to see what this was all about. You wanted to see what the three reasons were — I nearly called them 3 secrets — and whether you could pick something up. What if there was really only one secret? Don’t worry, there are three.). Would you be disappointed? Would you hate me for tricking you? And what if the headline had been “Boost your Blog Traffic” instead?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 22, 2012
    [Social Media] No Surprises in GlobalSpec’s Industrial Marketing Trends Survey
    It was also nice to see more and more manufacturers are starting to use social media with LinkedIn being the most used followed by Facebook. Marketing Trends Social Marketing Traditional Marketing GlobalSpec industrial marketing trends industry trendsGlobalSpec  recently released its annual marketing trends report for the industrial sector. The online survey identified trends, challenges and anticipated expenditures in the Industrial market. Their surveys usually give a relatively good pulse of what’s happening in the space. Hope you get something out of it.
  • TWIST IMAGE  |  WEDNESDAY, DECEMBER 22, 2010
    [Social Media] The Social Element Is Everywhere
    It goes something like this: "all media is social media." Media (or anything) only becomes social when there is an opportunity for those who are consuming it to react back at it with some kind of interaction. The thing is, by doing so in a world where people are getting more and more used to having an interaction back and forth with their digital media channels, the more anti-social a brand can look. When people can speak back, the social engagement is implicit. Everything online and in the mobile space is social. media.
  • BARE FEET STUDIOS  |  THURSDAY, DECEMBER 3, 2009
    [Social Media] Confused? Consider Rox's 180 Rule
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Money Matters , Strategy > Confused? Consider Rox’s 180 Rule by Roxanne Darling on December 3, 2009 When I am doing social web training these days, at least once or twice an hour I implement what I call “Rox’s 180 Rule.&# And in this case, the use of social media marketing plays in perfectly for the entrepreneur.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Social Media] Tips to Optimize Conversion of Online Forms
    From email marketing, to customer service, lead management & nurturing and even social media: online forms are essential. Recently Jo Roberts and Anne Yastremski from MarketingProfs wrote a post with 14 ways to improve the conversion of online forms. worthwhile theme as it is firstly often forgotten and secondly very important. Apart from all tools that we have to trace the preferences and demands of people, online forms play a crucial role in the entire life cycle of the digital client and prospect. The layout, location and content of the form are also very important.
  • SOCIAL MEDIA MARKETING  |  TUESDAY, JUNE 5, 2012
    [Social Media] From Social Sharing to Creative Collaboration
    Sharing Economy The early part of the 21st century might be called the age of social media --though perhaps the era of sharing might be an even more appropriate description. Consumerism has changed drastically during this age of social sharing, with the balance of power shifting noticeably from big business to the person on the street. Editor's note: the following is a guest post by Charles Harrow, on behalf of Screenmail. While young people have grown up in this environment and therefore know no other, many in the older generation are embracing it, as well.
  • TWIST IMAGE  |  FRIDAY, MARCH 16, 2012
    [Social Media] 10 New Books Worth Checking Out
    Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark W. Social TV - How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile by Mike Proulx and Stacey Shepatin. often make the argument that TV is a passive media and as media and technology companies try to make it more social, they may uncover a bigger challenge: how do we make a passive media an active one? active media. digital media. passive media. social media.
  • BRASS TACK THINKING  |  THURSDAY, JULY 1, 2010
    [Social Media] Laugh At Yourself, But Take It Easy
    link] Storytelling Business Social Media Marketing PR & Technology Curated Stories July 1, 2010 [.] link] Mike Handy Great post… I love that it is a slight breakout from “Social media this, social media that&# blog posts I seem to read. Shes a writer, professional speaker, community and social media strategist, and has worked with businesses of all sizes to solve business problems through better communication. Except when they’re not. Where’s the line? Sure, being arrogant isn’t pleasant. Joy Good article!
  • T2 SOCIAL  |  MONDAY, MARCH 3, 2014
    [Social Media] 8 Important Facebook Mobile Stats and What They Mean for Your Business
    Consider this: if you have a mobile ready blog that you share across your social networks every day, there are 556 million people that can be targeted through social ads  on Facebook mobile to read your article. of social sharing on mobile devices can be attributed to Facebook. Of all the social networks on which people can share content, Facebook is the most active. If you are trying to reach a broader audience and expand your mobile presence on social media, there are few options better than Facebook. 45% of social logins are through Facebook.
  • SOCIALFISH  |  TUESDAY, MARCH 4, 2014
    [Social Media] Improve Your Tradeshow Performance With The Right Apps
    Cool Social Tools: Ravetree [Cool Infographic Friday] Big Data Big Profits 30 Tools Social Media Professionals Can’t Live Without Get Open Community on Audible Mobile apps are a waste of time for associations. Cool Social Tools 'Heading out to a big tradeshow soon? Better have a few apps at the ready. Tradeshows are known for being great places to network and build new client relationships  in person , so many people head out to the big shows without thinking about the apps that are on their mobile phones. For Networking: Business Card Apps. photo credit ).
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JULY 23, 2014
    [Social Media] The Importance of Comments
    If you are not counting comments as important data in social media marketing , you are missing something good. 'How many blogs do you read? How many of the blogs that you read do you comment on? How different do you think the blogs you read would be if there were no comments? Or if people did comment? People who read blogs have a lot of power — the power of influence. can’t think of a single thing that a business needs more than the regular input from their customers. After all, businesses need is to know what people will buy, right? But that is why we need moderators.
  • CONVINCE & CONVERT  |  TUESDAY, JULY 2, 2013
    [Social Media] Winning the Marketing Battle Between Help and Hype
    The advent of the social web has changed things significantly, giving businesses a genuine opportunity to engage in a running dialogue with the communities most relevant to them. The majority of social media advice provided is incorrect – While social media has opened up a new way of business communication, it hasn’t triggered a new way of business behaviour (on the whole). see so many business ‘doing’ social media as an add on to their traditional marketing activities or saying ‘how does this work socially’?
  • ONLINE COMMUNITY STRATEGIST  |  SATURDAY, AUGUST 7, 2010
    [Social Media] Renewed interest in growing online communities « Online Community.
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Renewed interest in growing online communities August 7, 2010 in Community Engagement The tide is turning. days ago This one caught my attention: Junk research, shabby journalism and social media. People are finally realizing that the online communities they’ve left abandoned could probably use some attention. couldn’t be happier about this renewed interest. think it’s important and smart.
  • LOUIS GRAY  |  THURSDAY, MARCH 3, 2011
    [Social Media] Yobongo Goes Live In San Francisco, Austin, New York
    San Francisco and New York are well-known social media hubs, central to the success of Twitter and Foursquare, and Austin is home to the SXSW event starting next week, which could be a high-profile beginning for Yobongo. Yobongo , the location-based open chat room for the iPhone and iPod Touch, officially opened its doors this morning, in select cities including San Francisco, Austin and New York City, while in parallel opening the opportunity for desiring cities to vote their way up the priority chart. More: louisgray.com | RSS | Buzz | E-mail | Cell: 408 646.2759. Yobongo
  • SOCIALNOMICS  |  WEDNESDAY, AUGUST 18, 2010
    [Social Media] 3 Reasons to Dis the Facebook Dislike Button
    This is one reason why social media has exploded; it would be somewhat going against the grain to have a dislike button. With applications like Causes there have been many positive things derived from our socially connected world. One more item for Facebook to police, distracting them from more important advancements like better search and social commerce functionality. The fake Facebook dislike button spread quickly this week [as reported by  PC World ]. 2 Encourages Bad Energy. 3 Invites Scams. What do you think?  Dislike Image: Courtesy of Topnews.in.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 15, 2010
    [Social Media] Why Content Marketing Matters To Me And Should To You
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why Content Marketing Matters To Me And Should To You April 15th, 2010 |Written By: Jay Baer | View Comments Tweet Last week, Joe Pulizzi and his merry band of content strategists at Junta42 released new metrics , ranking the top content marketing blogs in the world.
  • ACIDLABS  |  SUNDAY, APRIL 11, 2010
    [Social Media] How's that going to work, then? – Government 2.0 and purdah
    In year, where like our UK friends, we will face a federal election, social tools will play a major and perhaps telling role in the election itself. There are a number of notable exceptions across all three major parties, already adept at using social tools, for whom the election will be a real test of their ability to truly engage online rather than simply using it as another place to broadcast the party line. Yet, the moment the general election was called in the UK, announcements across the social sphere were made declaring these efforts closed for the duration.
  • KIKOLANI  |  FRIDAY, MAY 10, 2013
    [Social Media] Fetching Friday – Resources Mashup & Tough Love
    'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Improve Your Content’s ROI in 9 Steps – If your team is struggling to provide results for clients, it’s time to take steps to boost social traction. Repurposing Content: Top Benefits, Techniques & Tools – One of the tactics you can use is to promote the same or similar content on different media channels, popularly called “content repurposing”. Social Media / Social Networking.
  • TWIST IMAGE  |  SUNDAY, JANUARY 8, 2012
    [Social Media] Spin Sucks With Gini Dietrich
    For the most part it has to do with the fact that they are either not focused or there is no relationship between the PR professional and the media outlet. media hacks. online social network. social media 101. social media marketing. Episode #287 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Why do most PR pitches suck? They very fabric of what it means to be a communications professional is changing, adapting and morphing. Leading this charge/change is Gini Dietrich. Enjoy the conversation.
  • SOCIALFISH  |  MONDAY, APRIL 7, 2014
    [Social Media] How to deal with Gmail’s new Promotions Tab
    strong and engaged Google+ presence works wonders for your SEO, but we also have heard of some exciting things in the pipeline that will allow you to organically segment your social audiences via circles. But people need to remember, Email was the original Social Media, and Google may just have sparked its renaissance. Digital disruptor: How Bitcoin is driving innovation in entertainment, media and communications How one CEO sees social. 'This post by Tom Corbett is reposted with permission from Business2Community. Understand Grid View Structure. Markup.
  • SOCIALFISH  |  TUESDAY, APRIL 2, 2013
    [Social Media] From the Outside-In: The Path to Relevance
    The use of social media is critical for enabling the execution of outside-in organizations focuses on relationships, continuous learning and collaborative innovation. They desperately need to leverage and integrate strategically new modes of production, delivery, learning and development—primarily the strategic rather than ad-hoc use of social media platforms—as the bases of value creation and competitive advantage today. “Insanity,” Albert Einstein said, “ is doing the same thing over and over again and expecting different results.”. ————-.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Social Media] The 2014 Digital Marketing Ecosystem
    They hear buzzwords like mobile marketing, SEO, retargeting, inbound marketing, or social media engagement. 'For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. That’s not to say that marketers are less educated or qualified, it’s just that they have become over specialized and often don’t pull back to see the larger picture. They say, “Okay, go!” Probably not.
  • WRITTENT BLOG  |  WEDNESDAY, APRIL 2, 2014
    [Social Media] 30 Killer Resources to Learn Content Marketing
    58 Social Media Tips for Content Marketing. Discover the latest and most advanced tactics for tailoring your brand’s messaging to fit major social media platforms in this eBook from Content Marketing Institute. 'Image credit Adobe. Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. ve curated a list of resources that I can recommend without hesitation to anyone. Content Marketing Made Easy.
  • GEOFF LIVINGSTON  |  THURSDAY, APRIL 7, 2011
    [Social Media] Let Brands Be Brands
    But let’s not get mired in the ills of personal branding (which apparently is something our European counterparts like to make fun of when discussing American social media). Why confuse the issue in the name of social media? Image by Vincent Teeuwen. Why is it that we as an industry wants brands to become people and people to become brands? This manifests itself with a corporate brand online talking like a human being, but without identifying the people behind the communications. It seems like a disaster waiting to happen. Fake, shiny plastic people.
  • DEVELOP SOCIALLY  |  THURSDAY, JULY 7, 2011
    [Social Media] Facebook Friends – Hide or Delete
    So let’s not put too much importance in people that we barely know unfriending us on social media platforms. I wish Facebook would get rid of its ‘hide’ feature. guess you know where I’m going with this. Justin’s recent  post about unfriending reignited my thinking about the debate. Among the private messages that he got in response, was one saying it was rude for him to unfriend people and that if he did not want to see their posts  he should just hide them.&#. Really?! Isn’t is more disingenuous to hide someone from your stream? then unfriend.
  • WEB METRICS GURU  |  TUESDAY, AUGUST 7, 2012
    [Social Media] Have to Laugh – Klout vs. Social IQ
    Meanwhile, I get a message from Social IQ that I increased my buzz and influence since yesterday. Social IQ seems to be looking at my activities but doesn’t have any topics mapped out for me (strange). Klout has plenty of topics mapped out for me and tracks my activity, but they seem to have changed what’s in the topics totally, so where I was leading with Social Media Measurement for the last 7 or 8 months, now they have no names, and for top K+ recipients, they have a ton of people I never heard of. Klout social iqWhat gives?
  • ENGAGING BRAND  |  FRIDAY, JULY 9, 2010
    [Social Media] Show 294 - All about the Referral Engine
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Does your brand create celebrity customers? We talk about   The importance of belief in gaining referrals How people ARE wired to refer your business Has there been a change in how referrals work with social media? We talk about   The importance of belief in gaining referrals How people ARE wired to refer your business Has there been a change in how referrals work with social media? Main | Have you got the crumb factor?
  • JACOB MORGAN  |  THURSDAY, JULY 22, 2010
    [Social Media] Implementing Enterprise 2.0 at Intuit, Part Four: Technology.
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Implementing Enterprise 2.0 Intuit currently has a good piece of mainstream users and in fact some people use these social tools as core part of their day to day work (we will discuss all these tools in an upcoming post).  Intuit can then create visibility around those actions that keep a social system healthy and celebrate the behaviors they’d like to see more often.  Social CRM, and Social Media strategies. platforms and tools.
  • PROBLOGGER  |  MONDAY, MAY 20, 2013
    [Social Media] Are Balancing Emerging Technology with Effective Strategy?
    The example I used last week was to compare the effectiveness of social media against email in my own blogging. around 300,000 social media connections (mainly Facebook , Twitter and Pinterest ). updated our social media accounts around 150 times over the week. I’d estimate that last week the single email generated well over 10 times the traffic that the 150 social media updates and the 14 RSS updates combined. It was: Don’t throw out the baby with the bathwater. On Digital Photography School we have. Last week we. General
  • SPIN SUCKS  |  TUESDAY, OCTOBER 2, 2012
    [Social Media] The Game Show Guide to Life and Business
    News releases, PR campaigns, and social media – got it. Today’s guest post if by  Carmelo Bryan. Don’t you hate it when you get shafted on a business transaction? It sucks. But it seems to happen all too often. The mechanic takes advantage, the refund doesn’t come through, or promises far exceed the product delivered. Remember that 60’s show “Let’s Make a Deal” with Monty Hall? Or maybe you know the new version with Wayne Grady. The entire audience comes dressed like living toys and candy hoping to deal for cash and prizes and ultimately a grand prize. Shafted. That I know.
  • WAXING UNLYRICAL  |  SUNDAY, DECEMBER 5, 2010
    [Social Media] Weekly Roundup: Unsung Heroes
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized. Why: Jen is one of the finest people it’s been my privilege to meet through social media. Social media as the new support group? After all, this is the third post in three days to reference that wretched campaign. Aaargh!! feel like an idiot saying that, but it’s true.
  • JACOB MORGAN  |  WEDNESDAY, FEBRUARY 17, 2010
    [Social Media] What Are You Interested In? (Vote)
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What Are You Interested In? Social Media, and Social CRM.  TAGS: Enterprise 2.0 , Social CRM , social media , vote This entry was posted on Wednesday, February 17th, 2010 at 5:20 pm and is filed under Rants. Social CRM, and Social Media strategies. Jacob is also the co-author of Twittfaced, a social media 101 book for business. The choices are Enterprise 2.0, ALL RIGHTS RESERVED.
  • SOSHABLE  |  FRIDAY, NOVEMBER 1, 2013
    [Social Media] Twitter and Bing Stay in Bed Together
    Here’s what Search Engine Land has to say about it: Tweets are primarily available and searchable at Bing’s social search page, bing.com/social , but they’re also showing up in Bing’s main search results. The post Twitter and Bing Stay in Bed Together appeared first on Soshable | Social Media Blog. Bing News Nugget Search Engines Social Networks Twitter bing 'It’s not that we expected any different. It’s just good to know that it’s still alive and well. Read More: Search Engine Land.
  • ARI HERZOG  |  MONDAY, SEPTEMBER 5, 2011
    [Social Media] Help Me Find Meaning on My Birthday
    Another place is GovLoop , a social networking site for the government community. Ari Herzog provides social media marketing and editorial services. Visit the blog archive to read more articles on new and emerging media. Today is my birthday. If you can’t view my video thoughts above, the link is here. As one year ends and another begins, I encourage you to think about what we’re doing in this place called the world wide web. Help me understand why we are here. Help me understand why you are here. How can we make magic together? Thank you for reading!
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