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  • KYLE LACY  |  FRIDAY, MAY 21, 2010
    [Social Media] Are Traditional Coupons Dead?
    This got me questioning the value of print media in today’s world. Many companies are also delivering coupons straight to the consumers phones via e-mail, text, social media and other smart phone applications. Consumers are getting more and more technologically savvy. Threatening the practice of getting and using coupons in the traditional way.  According DMNEWS Newspaper subscriptions have declined by 9% in the past year, which means that consumers must be getting their coupons through other sources.  The obvious answer is yes, of course.
    [Social Media] How Ford Fiesta Created Brand Engagement with Classic Tactics
    However, a good understanding of social and great execution has created results worth sharing. Combining UX With Your Social Media Profiles. Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog You can also connect with Christine on Twitter @christine_kbh. When Ford Fiesta decided to launch a new campaign, the aim was to draw attention and increase awareness about the new Fiesta.
  • FEVER BEE  |  MONDAY, APRIL 15, 2013
    [Social Media] The Psychological Impact Of Interactions
    They decided to close the community and focus on social media platforms.  They visit daily to satisfy their social needs. You're going to get pressure to move to social media platforms. 'When you reply to a fun, closed , question on Facebook it doesn't affect you on a deep level.    It doesn't increase your connection to the organization or fellow likers. It has little influence on your future actions (and certainly not your buying habits). The only thing that changes are the engagement stats. They skyrocket. It looks terrific. 
    [Social Media] Join the @SocialEmployee Revolution Webinar by @SocialChorus #SocialChorusU #socbiz
    'Join The Social Employee Revolution [Upcoming Webinar]. The path to social business starts with your company’s employees, by empowering employees to become brand advocates on social networks. On April 9, Mark Burgess and Cheryl Burgess, co-authors of the best-selling book, The Social Employee , will share case studies from IBM, AT&T, Cisco, Dell, Domo and Adobe that are empowering employees to create and share brand content. You can also watch The Social Employee book trailer below for more information about turning employees into advocates.
    [Social Media] Monday Muse #1: Mitch Joel
    How have social media and digital marketing changed for you over the years? get the social media equivalent of tumbleweeds. Yes, we need to do great work to really make things happen, but social media has opened up so many doors. Discover more articles on new and emerging media. Ask bloggers to list other bloggers they respect and Mitch Joel’s name usually comes up. He’s the president of digital marketing agency Twist Image , and the author of Six Pixels of Separation, the name of his book , podcast , and blog. Without question.
    [Social Media] Break dot blog until 2010
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « What are your plans for 2010? This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer. Pre-Order from AMAZON Pre-Order from BARNES & NOBLE Pre-Order from BORDERS Downoad My eBook Download my FREE marketing and social media eBook. microMARKETING
    [Social Media] Go Behind The Numbers To Determine Success
    Her focus is to manage social media for one of the non profit's community education programs. However, In this case, there is a huge disconnect and lack of understanding of social media from my friend's boss and the funding source. Perhaps Back in the Mad Men advertising days broadcast media success was about the reach and numbers. Then came social media. However, with social media came something else. Segment as much as possible within limits of the social network platform. How do you determine business success? Just asking.
  • KIKOLANI  |  FRIDAY, AUGUST 17, 2012
    [Social Media] How to Create Your Own Industry Recap, Resources, & Mashups
    This Week in Social Media by Social Media Examiner – A weekly recap of the latest news and features directly from your favorite social networks and application providers. Google Reader – I have tons of subscriptions organized by the topics in my Fetching Friday (blogging, business, freelance, personal development, SEO, and social media). Photo Credit: Mrs. Magic. Examples of Great Recap Posts. Curious who else does regular daily or weekly recap posts? This one is a weekly recap of tons of photography links. Inspired yet?
    [Social Media] Digging Deep Into Facebook Marketing
    online social network. social media. Episode #329 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's hard to believe that Avinash Kaushik didn't turn his blog post, Facebook Advertising / Marketing: Best Metrics, ROI, Business Value , into a book. He should have. This one is a whopper. Over 10,000-plus words (and yes, do whatever it takes to make the time read it). What's interesting is that Avinash is the Digital Marketing Evangelist at Google. This doesn't mean that he only evangelizes for Google. doesn't disappoint.
    [Social Media] Grandma got run over by a scammer….
    lot of baby boomers are taking to the Social Web and think they are beginning to get an idea of how it all works. Well, in today’s Social sphere, that statement rings truer than ever. Here is my guidance Video Professor, from someone who I dare say has gained an Associates Degree from the Social Media “Community” College but is not an “Expert” or “Professor” in Social Media: Accept the fact that what you are doing is wrong. Do it on as many blog posts and Social Networks as possible. Another holiday has come and gone. Weasels and foxes abound.
    [Social Media] Business Rules And Ruler’s Have To Change
    Social technology is fueling a change in human  behavior which is challenging accepted beliefs about how rulers rule people’s behavior and beliefs. i.e. social media policies, privacy rights, user data rights etc. Now the rules of social acceptance are set by the belief  of the many that service is represented by what is believed to be the best interest of the people rather than the organization and its rulers. Rulers have used media to influence the belief of the crowd. After all, trying to control and rule can prove to be anti-social.
    [Social Media] Leaders: Tear Down The Walls
    Hierarchies are crumbling all around us, with social media building a new world run by collaborative power. Innovative ideas are emerging from the ground up, and employees are driving corporate social responsibility. The trend is clear. To succeed in the 21st Century the role of management is to get out of the way of letting employees do great work. For managers to feel comfortable with “getting out of the way” the key is a high-level of trust in management and among employees, which opens the lock of a strong culture of innovation and collaboration.
    [Social Media] Can Communities Curate Themselves?
    Social media applications are tremendously powerful tools that are only now becoming sophisticated enough for people to sort and curate themselves. Social Flights is pioneering the concept that people can self-organize around their own communities and municipal airports without the need for hub terminals. Social Flights is pioneering the concept that communities can self-organize to accept travelers at the destination with their own businesses and services without the massive Wall Street fueled invasion of national hotels and portfolio managed services.
    [Social Media] Can Obama Save The World?
    Someone will eventually need to gently lay the economy down in a nice soft spot with a just a few critical social programs intact. But, the hedge instrument is playing out in Social Media, slowly siphoning the factors of production into a new economic system. Some passengers are only inches away from jump-starting an alternate economy using a social currency backed by real productivity, not debt, in a new form of capitalism. Do the math – Interest on National Debt can go all the way up to infinity while Austerity measures can only go down to zero. Well, maybe.
    [Social Media] God’s Response to a Blogger
    His current professional endeavors are all centric to the disruptive nature of the social web. He writes at Relationship Economy and provides social media strategic services to businesses large and small. Jay Deragon is an avid student of the emerging landscape of all things social and the subsequent impact on business dynamics. A man decided that if God knows and sees everything then certainly he would read my blog. He pondered about the scripture that said “ Ask and you shall receive &# and decided he would ask God one request. for more info go here [link].
    [Social Media] Cyber Security and Social Capitalism
    In short, this author claims that remote secure access to our networks is a cure of global warming AND social injustice and it licks cyber crime to boot.  This is relevant because the economics of the future are banked largely in a Social Currency rather than a Financial Currency.  Instead, values such as social efficacy, guarding against a social scourge (hacking), supporting support social enterprise, all with a simple act of securing remote access.   Note; this is the battle between Social Currency vs Financial Currency playing out.
    [Social Media] Smarter Consultants Don’t Follow Conventional Wisdom
    Consider some of the emerging trends: Stakeholders now have more power than companies through social media and networks. Smarter consultants, and companies, understand the demands of a marketplace that has become transparent, social, informed, demanding and more influential than the marketing efforts of the supply side. 'Companies have failed at executing strategies 70% of the time. So strategic execution fails most of the time and the demand for strategy development has fallen considerably. Has the wisdom of the market become unconventional in the 21st century?
    [Social Media] The Problem Isn’t Millennials
    It’s not the Millennials are any better (or worse) than any other generation, but they grew up with the social internet, and they just happen to be hitting management at a time when things are changing more than they have before. How to Lead Your Way to a Social Organization What You Need to Know Before You Install Facebook’s Messenger App BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups Association Social Media: American Veterinary Medical Association (AVMA) The Real Meaning of Digital Association Social Media: ASCD.
    [Social Media] NEW @BlueFocus @SocialEmployee (McGraw-Hill) Book Trailer on #Nifty50 #SocBiz
    'New @SocialEmployee Book Trailer Video Announcement: Blue Focus Marketing® is pleased to announce our latest video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). proposes a new way of looking at relationship-building and social interaction in the digital bazaar, one with infinite possibility and endless points of entry built right into its DNA. So what does the möbius strip have to do with building a culture of engaged social employees? See what others are saying about The Social Employee and order your copy today!
    [Social Media] A New Era Of Marketing Has Arrived In The Age Of Context
    The book was prescient, and was key in helping brands to better understand the power of blogs and how to actually implement a lot of the thinking that came out of The Cluetrain Manifesto (widely regarded as the starting point of social media). social media. 'Episode #392 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When it comes to technology evangelism, it''s hard not to think about people like Shel Israel and Robert Scoble. The Internet is no longer just a more interactive screen than television. age of context.
  • ENGAGE  |  THURSDAY, APRIL 7, 2011
    [Social Media] 10 Rules for Real Life Social Networking
    image: roach-family ] Related articles How to Ineffectively Network Online ( Why Hide your Social Media Presence? Social Media Friends … with Benefits 3 Simple Social Media Lessons from the Bronx Zoo Cobra. Content Distribution Building Community Business Business card Business networking Facebook Hashable LinkedIn relationships Social network TwitterY ou probably already have Tammy Portnoy’s business card. In fact, she was likely at the event you went to last month. She’s been called a networking demon, and it’s true.
    [Social Media] Are you strangling your community?
    Based in Birmingham,Alabama, Sarah advises her international clients on how to build a thriving, successful community, how to increase social media effectiveness, and how to develop a remarkable online and offline presence. This is a guest post by Sarah Robinson, who wrote this fantastic post for us a while back. Her new book is out and I asked her to share some thoughts about community building, a topic dear to our hearts. BUY THE BOOK – FIERCE LOYALTY: UNLOCKING THE  DNA OF WILDLY SUCCESSFUL COMMUNITIES. —————-. physically winced.
    [Social Media] The Moment You've All Been Waiting For.
    When will Digital Media take over from television as the number one medium of choice by marketers? right here, right now: "For the first time since being tracked, digital media - including online, social and mobile - has approached parity with television as the most important medium among agency executives, according to the latest quarterly survey from Strata , the media data processing provider that services roughly half of all U.S. Digital Media is a new media. digital media. media. new media. social media.
    [Social Media] Where Everybody Knows Your Name. And Face
    Well, what right do we have in posting our children's lives to an online social network, anyway? With all of the scrutiny from privacy advocates, Facebook continues to make significant and positive strides in assuring the population that our ability to tag (and untag) photos of ourselves that are posted by others in their online social network is easily done. Either way, in June of this year many digital media pundits did a double-take when the world's largest online social network acquired an Israeli facial recognition technology called, digital media.
    [Social Media] Don’t Ignore These 10 Financial Services Marketing Trends
    Meanwhile, digital channels and data sources such as web analytics and social media continue to grow at an explosive rate, creating new integration challenges and adding complexity to connecting to and managing both online and offline content. Social Media Marketing will mature. While the rest of the world has jumped feet first on to the social media bandwagon, banks and other financial institutions have proceeded more cautiously. In fact, some  have gone so far as to say that social media is a waste of time for banks and credit unions.
    [Social Media] Guest post: Developing a secure mobile app
    Guest post: Developing a secure mobile app was written by Cendrine Marrouat for her social media blog, Creative Ramblings. What was once a utility for mobile phones, the mobile application space has ballooned into its own industry. In fact, the entire mobile phone market is largely driven by applications. For instance, IDC has predicted that by 2015 users will have downloaded upwards of 183 billion mobile apps. In short, the mobile app development industry is [.] Guest Posts mobile app development security
    Here are a few posts you should not miss this week, on all kinds of top-of-mind social topics, as well as some just great reads. People like to talk about themselves, and when you’re a company who has something to sell, it’s easy to think that the more you talk about yourself (specifically on social media), the more people will see you, hear you, and want to buy from you. It doesn’t leave you with a whole lot to talk about or share in the social space, leaves no room for growth, and certainly doesn’t provide much value for your customer.  Value is not all about you. 
    [Social Media] LinkedIn Is The New Resume
    It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. Social media allows us to enjoy each others joys. If you''re doing nothing in social media, you should still be on LinkedIn. digital media. social media. 'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 morning show. The segment is called, CTRL ALT Delete with Mitch Joel. and sadness. Is that you?
    [Social Media] Finding hidden treasure in the data you might be ignoring
    Social monitoring expert Nathan Galliatt says there’s buried treasure in the noise. Social media, and especially Twitter, is often belittled because of the high noise ratio. As marketers, we EXPECT to find valuable insight in the data we pay attention to. We constantly scan for the infamous “signal&# and vigorously reject the “noise.&# Sometimes people criticize me for following every real [okay, seemingly real] human back on Twitter (at the moment, that’s over 100,000). Realize the signal is not separate from the noise—it is WITHIN the noise.
    [Social Media] Developing relationships with a little LESS conversation
    People who really want to leverage the power of social media for something worthwhile would be right to think of Tom as a legend, too, for his work in A Little Less Conversation: Connecting with Customers in a Noisy World. Tom Asacker on Twitter My radio interview with Tom Asacker for the Social Media Professor program. Subscribe to the Social Media Professor podcasts PS. ll take that title. Gladly. There’s value in understanding conventional wisdom—it often give you a clue on what not to do. Tom Asacker ’s also a contrarian. This is just a start.
    [Social Media] SEO World Class…. What SEO Snake Oil Salesmen Look Like
    The set includes all Search Engine Optimization, Social Media Optimization, Mobile Marketing, Local Search, Reputation Management, Link Building, Analytics, Conversion Rate Optimization, Content Development, Pay Per Click Management etc. So, from what they’re saying, for $99 you get Search Engine Optimization, Social Media Optimization, Mobile Marketing, Local Search, Reputation Management, Link Building, Analytics, Conversion Rate Optimization, Content Development, Pay Per Click Management etc. 'I just love when I get these types of emails. From: Mark Lee.
    [Social Media] Current Social Network Punditry Causing Naps
    Oh yes, there are many changes afoot amongst the social networks. And of course, the social media punditry has ratcheted up with the competition. New feature social network roll-outs are about as exciting watching the fall line-up of TV programming getting announced. The social media marketers who claim to know how these features will impact business are just ridiculous. Let’s be frank, there is no social networking revolution, no dramatic change in the way people interact online that has been caused by any of these updates. Seriously.
  • DANNY BROWN  |  TUESDAY, MAY 17, 2011
    [Social Media] F ing and Punching: The Moody Side of Business
    met Dan when he commented on one of my posts for Social Media Examiner. With the core group like that, Triberr has received the kind of credibility and social proof that can’t be bought with money. Social Media Automation, Respect, Credibility And Robots. ing and Punching: The Moody Side of Business originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. This is a guest post by Dino Dogan. And I’m a huge fan. Anyways…. No matter.
    [Social Media] Online Competitions: Essential Considerations for Marketers
    Wisdom London Creative Communications is our world… « What consumers want from corporate social media: Accountability Online Competitions: Essential Considerations for Marketers Image credit: Felixco Inc. Basic monitoring for competitions on social media platforms can provide good insights into key influencers and brand advocates. Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on February 17, 2011 at 1:25 pm and is filed under brand , marketing strategy , social media with tags CAP Code , competitions , social media.
    [Social Media] When You Can’t Imagine What Success Looks Like, Change Your Lens
    If you liked these posts, consider interviewing me for a story , inviting me to speak at a conference or workshop , or asking MSLGROUP to create a social media strategy for your brand. Mail Today Story on How Social Networking is Changing Relationships How To Be Remarkable: Be Intentional In Who You Are and What You Do Breakup 2.0: I believe that if I can imagine what success looks like, visualize it, believe in it, I can manifest it. So, naturally, I am lost when I can’t imagine what success looks like. This year, I will find time to nourish my mind, body and soul.
    [Social Media] Passion: Not Just A Fruit Juice!
    Entrepreneurs experience this, scientists, writers, musicians, artists, hey maybe even social media consultants. This has been a contemplative week for me. While I do not believe in Astrology, I do know that Geminis are known to like diverse activities. For me this is true in that if I am not passionate about something, it tends to fall by the wayside. The projects that I AM passionate about turn to gold (or at least shiny). These individuals tapped into their consciousness to listen to what their dream was. People generally call this epiphany finding your passion.
    [Social Media] Someone Like Me, Customer Value Co-Creation and Biodiesel Fuel.
    Serving Social Business, Technology & Soul Food Search The Blakery Who is Blake? At the 2010 Social CRM Summit (May in Atlanta) produced by Mr. Godfather Paul Greenberg of BPT Partners  one of the topics was “I want to be sold to someone like me.&# We as an industry, haven’t made peace with the new reality of an increasingly social customer. Social media will bring a seismic shift to the “management of the customer life cycle.&# Larry is accused of giving bald people preferential treatment by Jeff Garlin his manager. And it’s true.
    [Social Media] For the First Ever Social Customer Relationship Management is Coming to Blog World Expo!
    I’m very excited to announce that for the first time Blog World Expo (the world’s largest social media conference) is going to be introducing Social CRM into their agenda mix and I was fortunate enough to be asked to lead that session. In other words, moving beyond social media as channel and towards long term customer engagement strategy. Although Brent and I are somewhat in the space now (SCRM) we both have very different backgrounds and are approaching this topic from both a social and a CRM perspective. Key takeaways. Q&A.
    [Social Media] 11 new QR Code generators with analytics to bridge the mobile social online offline worlds and increase consumer engagement
    Yesterday TechCrunch posted an article about a new social profile QR Code platform called SPARQCodes. It’s one of those simple ideas and it’s good for stores that would like to increase mobile engagement while promoting their social profiles at the same time by having customers scan their QR Codes. Here are 11 new QR Code Generators with analytics to bridge the mobile social online offline worlds and increase consumer engagement. Jumpscan – JumpScan combines all your contact and social media information for quick, on-the-go sharing. Smart! link] 6.
    [Social Media] 5 Ways to Check Your Online Reputation
    For forum posts and other word of mouth press, use your company name and append it with words like “forum,” “blog,” “Facebook,” or “Twitter” to catch major social media sites, blogs, and forums. Ways Businesses Should Use Social Media. This is a guest post by Peter Nevins. You have traffic, but no leads. What could be the problem? Maybe your online reputation is killing you. From bad reviews to malicious forum posts to negative word of mouth, your reputation precedes you for good or for ill. Then you have to fix it.
    [Social Media] Back to Business and Thank You
    You might also like: Why Bloggers Need to Protect Their Blog Community Thank You’s and Apologies Thank You Tags: community , people , social media 138 voices - share yours! Sign out Sign in options pts Jonathan Gunson moderator Pending approval Rate Down Rate Up px; width: px;"> Just started following your blog today Danny - thanks to a Jim Connolly recommendation.And now, having looked through the Social Media stuff, I see why. Justin PArks´s most recent blog post.When Social media becomes mental media =-. Enjoy this post? Youve been missed!Warm
    [Social Media] Breaking All Of Twitter's Rules
    This is online social networking. Brands (and individuals) are constantly looking for both best practices and ROI in Social Media (and Twitter is no exception). Twitter (and many of the other Social Media channels) allow individuals and brands to highlight, share and connect on the things that can't be explained in a traditional advertising campaign or through press releases. The above posting is my twice-monthly column for The Huffington Post called, Media Hacker. media hacker. online social networking. social media channel.
    [Social Media] The Agency Of The Future Debate With Joseph Jaffe
    Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. media hacks. online social network. social media 101. social media marketing. This is also episode #10.20 of Across The Sound with Joseph Jaffe. advertising.
    [Social Media] Current Inbound Marketing Trends: 10 Things You Didn’t Expect
    Further analysis into the types of companies most likely to employ blogs, social media and email marketing revealed that some of the world’s sharpest groups of professionals, marketing agencies, were the most likely to employ inbound tactics, at 73%. Investing in a website that converts, quality content, and an active social media presence can fill your company’s sales pipeline with 54% more leads, as well as provide cohesiveness which will last much-longer than current marketing trends. 'Inbound is so hot right now. Inbound Is the New Norm. Organic Search Rules.
    [Social Media] Thank you #ASAE11
    from Lindy’s session with Elizabeth Engel, Social Media Trouble Spots. from my session with Sterling Raphael and Tom Myroniak of SEMA on Social CRM for Associations: Future Trends for Managing Member Data. spoke about what Social CRM is and what it means for associations and specifically for membership management; then Sterling and Tom talked through the strategies accompanying the key SCRM tools that SEMA is using. Read them all here – LOVE that ASAE tried ScoopIt for this, because it rocks. Thank you. Thank you. **. As for me? Here’s my recap.
    [Social Media] On Google’s new forecasting capabilities and their importance to Market Research
    Low predictable categories: Entertainment (35%) and Social Networks & Online Communities (27%). tools, and social media monitoring tools have captured my full attention. As a Social Psychologist – I find them to be valuable tools in examining people’s natural behavior. Google’s power lies in knowledge. The knowledge of what people search for. Google shares some of this knowledge as it updates their tool – Google. Insights for Search. With a posteriori examination of historical trends – it suggests a basic. How does that work?
    [Social Media] Smear Tactics: Great for BBQ, but PR? Not So Much
    Here’s what The Daily Beast had to say about this, as they call it, “skirmish&# : “At issue in this latest skirmish is a Google tool called Social Circle, which lets people with Gmail accounts see information not only about their friends but also about the friends of their friends, which Google calls ‘secondary connections.’ He does social media management for @ KimberMedia and teaches for @ bgckids. I remember the foul quite clearly. Though I’m not sure those are even legal to give in 8 th Grade boys’ “B&# team basketball.
  • SOCIAL WAYNE  |  TUESDAY, MAY 31, 2011
    [Social Media] 7 recent QR Code marketing examples by major brands, music artist and publications
    Sometimes I just chuckle and just shake my head when I see tweets or hear complaints and rants about how QR Codes suck, or don’t use QR Codes for this or that and my personal favorite, NFC is better than QR Codes, especially when it comes from “thought leaders&# or a super savvy “social media guys/gals&#. It requires thinking about mobile users, social users and offline users along with existing marketing efforts. See 101 Ideas for Using QR Codes. Using QR Codes requires thinking about the time and location of where a QR Code may be seen offline.
    [Social Media] Welcome to Brass Tack Thinking.
    Some will be about specific tools (yes, even social media…), others will be about what specific tools enable in the bigger picture. Here's where I stumble and I'm open to any suggestions or ideas: Internal social media engagement. That is, how can I rally the troops on being active and participate through various social mediums. I've done the decks on how to use it, the decks on the value of it and decks on real results from it … but they seem to resume their hum-drum daily activities without really getting into social media.
    [Social Media] Welcome to Brass Tack Thinking
    Some will be about specific tools (yes, even social media…), others will be about what specific tools enable in the bigger picture. Here's where I stumble and I'm open to any suggestions or ideas: Internal social media engagement. That is, how can I rally the troops on being active and participate through various social mediums. I've done the decks on how to use it, the decks on the value of it and decks on real results from it … but they seem to resume their hum-drum daily activities without really getting into social media.
    [Social Media] A Holiday Gift Idea for Your @SocialEmployee #BlackFriday #socbiz #socialselling
    Naturally, we can’t think of a better holiday gift for your team than our Amazon best-selling book, The Social Employee : How Great Companies Make Social Media Work. As we argue in the book, a company’s social employees are its brand ambassadors to the outside world, the engaged, thoughtful, and responsive men and women who work tirelessly to breath life and authenticity into your business’s mission, vision, and values. And with The Social Employee as their guide, your employees will be able to learn from the most cutting-edge social businesses in the industry.
  • TWIST IMAGE  |  FRIDAY, JUNE 29, 2012
    [Social Media] What You Need To Know About Facebook, Content And Brands
    There is an overwhelming amount of channels for people to connect in the social media spheres ( YouTube , Pinterest , Twitter , LinkedIn and on and on). Brands on Facebook (and other social media) are relegated to the same laws of the real-time Web as everyone else is. social media. It's all about the fleeting moment. For the longest time, there was a commonly held sentiment that the brands who create the best (and most relevant and most contextual) content will win. Creating content is not easy. It's not easy and it's getting harder. But is it working?
    [Social Media] You Don't Have A Branding Problem.
    Have you truly leveraged social media and traditional communications to uncover the real stories of your business? social media. 'You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they''re having a problem getting their message through to their potential audience? The issue is systematic. Unfortunately, too many marketers think that they have a branding problem. Maybe that is all wrong. Tracking. And so.
    [Social Media] The Mashable Test
    'Mashable is a one-stop destination for social media news. Media culture Twitter From platforms to devices and everything in between, Mashable is your place. But because it’s so ubiquitous, people like sharing links to its popular stories. Look at yesterday’s announcement of a new Twitter layout. It’s already been shared nearly 29,000 times. If you click that link and further select the button to tweet it out, you will see a popup resembling this screenshot: With thousands of people tweeting the same link, your tweet joins the echo chamber.
    [Social Media] 5 Events for Busy Entrepreneurs Who Love Traveling
    No matter where in the world you travel most often, the historic city of London is very likely at least an uncommon stopover for you and the London International Meetup Group invites any world traveler lucky enough to stop over here a fantastic opportunity for unique socializing! Toronto Social Group. If you’re stopping by Toronto, Canada during your business travels, be sure to hook up with the Toronto Social Group, a conglomerate of individuals looking for fun, excitement and relaxation in an easygoing social setting. Photo Credit:
    [Social Media] 5 Events for Busy Entrepreneurs Who Love Traveling
    No matter where in the world you travel most often, the historic city of London is very likely at least an uncommon stopover for you and the London International Meetup Group invites any world traveler lucky enough to stop over here a fantastic opportunity for unique socializing! Toronto Social Group. If you’re stopping by Toronto, Canada during your business travels, be sure to hook up with the Toronto Social Group, a conglomerate of individuals looking for fun, excitement and relaxation in an easygoing social setting. Photo Credit:
    [Social Media] Relationships Don't Matter
    Monitoring The Internet & Social Media : Jeffry spends about 90 minutes daily reviewing about 50 Google Alerts, RSS feeds and Twitter searches that he's converted into RSS feeds. Diva Marketing : What advice can you give to bloggers, and other social media content creators, who want to gain exposure with online publications?   Relationships don't matter. to some people. Bloggers like to build relationships with the people who pitch them stories; however, that is not always the case for content publishers like Jeffry Pilcher , of The Financial Brand. . Period.
    [Social Media] Social Purposes: Ours or Theirs
    Our first experience with people and organizations is with their media. Media now reflects intentions that are immediately transparent and if not designed with a “social element&# the experience reflects an anti-social purpose. Anti-social experiences are not relational. In today’s eco-system of social media one’s purpose is detected by the context of the content people and organizations propagate. When we encounter people and organizations the initial experience speaks volumes to their purpose. What Is Your Purpose?
    [Social Media] SAY What?
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Why Mobile Marketing is Essential for Your Small Business | Main | I Agree with Mark Zuckerberg » September 22, 2010 SAY What? The New Organization SAY Media is the newly named organization that will assume the reins of Six Apart and TypePad, with the TypePad founders sitting on the board of that company. The handwriting on the wall is now etched in stone.  TypePad has been acquired by ad network VideoEgg. Let's take a look.
    [Social Media] #Selfie Is The Word Of The Year
    Oxford found that “selfie” was first used in 2002 on an Australian online forum but gained popularity in 2012 after becoming an integral part of social media platforms like Instagram. 'Despite my post a few weeks ago expressing my desire to stop the selfie movement , these pictures will not stop spreading like wildfire. So much so that the  Oxford Dictionaries  have named ”selfie” the 2013 International Word of the Year. One of my very few attempts to take a selfie with my best friend Allie.
  • ENGAGE  |  TUESDAY, MARCH 15, 2011
    [Social Media] What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t
    Don’t bother with a company blog when you can build just as much traction on Facebook, Twitter, YouTube, and other social media outlets. Sure, their sites are also dotted with social media icons, but priority #1 is on getting someone to hand over their coveted contact information. Think about it: our daily activity has oscillated a lot over the past 5 years when it comes to how active we are on any given social platform. I f you want to have one of the most-read blogs in all of content marketing, the formula is actually pretty simple. All you have to do?
    [Social Media] Nokia’s App Social, Solving The Mobile App Discovery Problem
    Nokia has launched App Social ( [link] ) , a social discovery app store for users to create a custom list of their favorite apps and follow app lists as well. This makes perfect sense, for example I can create an “all things photos” app list that allows me to share on my Nokia App Social profile. ll have an App Social list to easily share and reference. You can find me in the Nokia App Social as “waynesutton” along with my photo and daily app list. Other features of Nokia’s App Social is a leaderboard of individuals with the most followers and.
    [Social Media] @Arrington – You’re Always Welcome Here
    There are benefits, however, that should be noted: Soshable is ranked #1 in Google for “Social Media Blog&# and “Social Media Blogs&#. I admit it. was one of them. Those people who see what Michael Arrington and TechCrunch did, how they wielded their power to influence other sites, startups, and large corporations. As a former newspaper journalist, I despised him, the site, and everything about it. Something has changed over the last few weeks. It reminds me of John Elway. couldn’t stand how he handled his drafting out of college. justsayin.
    [Social Media] How Local Can Be Even More Powerful that Global
    With search tools in all of the social networking sites , with target markets easily available when advertising on the internet.don't forget that this global tool called the Why Social Media Works for Small Business. The Age of Mass Social Production. How Social Marketing is Making the Invisible, Visible. Marketing Strategy the global economy globalisation search tools social networking sites internet tools small businessThis is all true but I think it tricks us into thinking too globally. also a powerful local search engine.
    [Social Media] What is creativity? Really.
    It struck me as such an important part of business and indeed of using social media. "We don't use machines because although they seem to help at first, they produce limitations in the long run". The words of Rosa Lladro in a recent interview in Monocle magazine. As humans we like structure and boundaries. Yet what makes brands stand out from the crowd is true creativity. True creativity is. Not looking at what you are capable of.but what you want to make and making it possible. Not line extensions but market extensions.
    [Social Media] An Interview w/ Ovum Analyst Aphrodite Brinsmead–the Real “Oracle.
    Serving Social Business, Technology & Soul Food Search The Blakery Who is Blake? Aphrodite Brinsmead: I’m here to learn about Oracle’s contact center and social media strategy. What’s Oracle’s social strategy? AB: Oracle is a follower rather than an innovator in the social space. Oracle also appears to be developing more social enterprise capabilities within its CRM products. Customer value can be determined by their social influence as well as their loyalty and dollar value to the company. 22 Sep Yes her name really is Aphrodite!
    [Social Media] The Launch Ticker = Awesome Way to Get Your Tech News Fix
    It’s an AWESOME example of great curation – not for context or deep analysis, but for getting to the quick and dirty product development news that I personally want to know, as a social strategist  wanting to stay abreast of changes in the sites I help my clients work with. Here are some examples: Social media influence measurement startup Kred launches “Story” to display a visual history of your most influential posts, pics & links -  Link  3:00PM. I have discovered the most awesome thing ever. Just the facts in as few words as possible.
    [Social Media] Fetching Friday – Resources Mashup & Videos from Australia
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media plus some videos from my trip to Australia on Social Media / Social Networking. Social media by demographic – an infographic that breaks down the top social networking sites by gender, age, income, and education. ways to record video for your social media marketing – this covers the five types of video you can use to further engage with your social media following.
    [Social Media] How To Record Video with Multiple Inputs | Bare Feet Blog
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Tech Tools > How To Record Video with Multiple Inputs How To Record Video with Multiple Inputs by Roxanne Darling on May 26, 2010 Someone recently asked me how to record video wth multiple camera inputs. at the Rotary Club of Honolulu Sunset May 28-30: Social Media Skills for Musicians: Twitter, Facebook, Blogging, & Podcasting at the N?
    [Social Media] 50 top entrepreneurial blogs for your reader
    We specialize in content based customer acquisition and relationship programs that emphasize social media marketing, search engine optimization and email marketing. Thousands of businesses and organizations in over 150 different countries rely on SBWire for commercial news distribution, media contact management, online news room hosting and other public relations related tools and services. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. Caribbean Media Vision. Inkling Media. Brian Solis .
    [Social Media] These Two Data Points Demonstrate What's So Wrong With Marketing Today
    If these marketers are just talking about the branding capabilities of their display advertising spend, but dismissing the work they''re doing by connecting, engaging and sharing via websites, mobile apps and social media, then all is truly lost. We don''t count websites, social media, apps and more as part of our branding experience. What about when the mass media picks up on something that a brand does on YouTube (think WestJet ) or Facebook (think Oreo ), doesn''t that not count as an amazing branding opportunity? mass media. social media.
    [Social Media] Digital Tumbleweeds And Virtual Crickets
    In the pre-Social Media world, we used to publish our thoughts, but before that stage we had a semblance of validation. The true humility and humiliation of Social Media is not what the web analytics tell us. The above posting is my twice-monthly column for The Huffington Post called, Media Hacker. cross-post it here with all the links and tags for your reading pleasure, but you can check out the original version online here: The Huffington Post - Social Media and the Humiliation Effect. media hacker. social media. brand.
  • TWITIP  |  WEDNESDAY, JULY 21, 2010
    [Social Media] Jump-Starting Your Company's Twitter Account
    Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Tracy Osborn @limedaring Tracy Osborn is a freelance web designer, developer, and social media enthusiast. If you’re a part of this group (as my company was), it can be really intimidating to jump into the social media scene when your competitors already have established accounts with hundreds (or thousands) of followers. Why should you care? Avoid underscores and dashes as much as possible. Cheers!
    [Social Media] 10 Free Blogging eBooks That Should Be Paid
    He quit his stable job working as a Social Media Manager for various large companies, and he began working for himself online. So much so that he has been featured through media sources like The Guardian, Wired and Forbes. Through social media and word of mouth, he will generate more traffic. For example, they state that social media is a waste of time, and that you should completely dismiss SEO- which might not be true (to say at least). This is a guest post by Ann Smarty. Free ebooks are common online these days. 10,000+ Subscribers. Blogging
    [Social Media] How brands can use Instagram and other mobile photo sharing applications today for customer engagement
    Stories and experiences are being shared by uploading photos and new mobile social networking communities are being formed. While more open photos sharing apps like Instagram, picplz and Burstn continue to gain users, another sad but inevitable trend we may start seeing is more users trying to increase their followers and treating photo sharing apps like another Twitter or social networking site. For brands and agencies, what is one of first tips we said in social media class 101? Will photo sharing applications create APIs for other services to pull in photos?
    [Social Media] Friday Fun: Bathroom BlogFest 2010 Stuck in the 60's
    Since Diva Marketing is about marketing and branding in the social web, if we bring it back to that world, the bathroom scene becomes a reminder that sometimes less is actually more. Isn't that what social media is really all about? Sometimes I can't but think that the elegance of social media has gotten lost in the rush to add "likes" or friends or followers.  . Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly. The Loo.
  • ENGAGE  |  WEDNESDAY, MAY 11, 2011
    [Social Media] 5 Marketing Clich�s Worth Repeating (One Last Time)
    The only thing we’re bombarded with more than advertising in our media saturated world is the clichés that guide the teams that create them. Whether they are answering phones for you, representing you on social media or at conferences, writing for your magazine or putting on your webinar series, your people are the connecting point between your business and the outside world. Kate Ottenberg Kate Ottenberg is TMG Custom Medias Director of Video Publishing and Media Relations. Jane Ottenberg Jane is President and co-founder of TMG Custom Media. Home 1.
    [Social Media] Could being remarkable really be this simple?
    Word-of-Mouth Marketing: How It's Connected With Social Media ( As you may know, I am a Disneyophile.  I love the Disney parks, I love the Disney movies' happy endings, I love the unrelenting pursuit of better customer service that drives Disney to their own level of excellence. also love Walt Disney's story.   I know he wasn't perfect by a long shot.  But he was a dreamer, a story teller and a man who believed so strongly in his own vision that he ignited the people around him until they were as caught up in the dream as he was.
    [Social Media] Thoughts From The Content Marketing Institute
    Social Media acted as a massive catalyst for this. media hacks. online social network. social media 101. social media marketing. Episode #289 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. As each year passes newer and more impressive forms of content marketing become available to brands. We now live in a world where any business (or individuals) can publish their content - in text, images, audio and video - instantly (and for free) for the world to enjoy. Enjoy the conversation. blogging.
    [Social Media] Blogging And Podcasting As A Business Model
    There are many people (and media entities) that make money from Blogging and Podcasting. Because many of these Social Media channels are relatively new, there are not that many new business models (when comparing it to traditional media). Because they have the same/similar looking business models as these more traditional mass media channels (radio, print, TV, etc.), their content is compared to the media buying opportunities that currently exist. mass media. media. media buying. social media. Paid content (direct).
    [Social Media] Is It OK to Publish Good Posts That Aren’t Great?
    Many bloggers are nursing a guilty conscience about post frequency, post length, and social media involvement but the good vs. great post debate is a stickler. 'There’s a lot of guilt about blogging. The dilemma starts when a blogger reads a post from a successful blogger who says -. Every post you publish should be great!”. The blogger then opens up Microsoft Word and starts writing. Two hours later they have a post but they hesitate to publish it because it’s good but not great. They decide to revise it the next day with a fresh perspective. Time to end the madness. By the way….
    [Social Media] 6 Skills for Nurturing Your Open Community
    Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web–from the overabundance of tools and the disorderly experimentation of staff and members, to the lack of organizational support and the unwieldy processes for monitoring and managing social media, and that’s just the beginning. To be clear, the Open Community concept is not about building an online community platform or internal, private social network. Skill sets for a social organization. Social etiquette. It’s what we do.
    [Social Media] 8 Tips for Using Quora
    The media world has been ablaze with the word Quora since the site announced its official launch at the end of 2010. Quora also gives you the ability to share your question or answer to your social media community. Some of you may have heard and I imagine that many of you have not. Here is the basic breakdown of Quora put simply by the website’s About Us section: Quora is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it. The very existence of Quora can be traced back to Wikipedia. Quality Comes with Voting.
    [Social Media] Community is an Ecosystem
    However, when you look a little further into the definition shared above and beyond that, you can start to make a strong correlation between such an ecosystem, and the community around a blog or social presence. While not conclusive, these are usually the most popular reasons a blog attracts readers, subscribers, social shares, etc. The “energy flows” start to happen, either in the comments of the blog itself, discussions about the article across social networks, or simply sharing with friends with no further action. The Social Ecosystem is an Opportunity.
  • JACOB MORGAN  |  FRIDAY, JUNE 25, 2010
    [Social Media] Vendor Convergence in the Enterprise 2.0 Space
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Vendor Convergence in the Enterprise 2.0 There were a few companies that continuously stick to their guns and focus on their key areas of expertise; I’m talking about companies such as Crowdcast which focuses on Social Business Intelligence ( Social BI) or harnessing employee networks to help make company decisions via predictive markets and Spigit which is focused around ideation and innovation.  Social CRM, and Social Media strategies.
    [Social Media] Why The Lithium Deal Highlights Klout’s Failure, Not Success
    'In the last couple of days, it was announced that social customer experience company Lithium Technologies would be acquiring social scoring platform Klout for a figure reputed to be around $100 million. If the deal goes through, it’ll be the close of a five year journey for Klout since its inception – a journey that saw it initially praised as a conduit to determine online influence, and then berated for various missteps that included profiling minors , privacy concerns , and questions around its algorithm and whether it measured influence or simply social signals.
    [Social Media] Say Cheese! Instagram Allows Entrepreneurs To Start A Business In A Snap (Literally)
    Kottke , recently reported about Kuwait''s booming Instagram economy , where anyone with an Instagram account is simply putting a price on whatever is in the photograph, and selling all of these unique, used, new or slightly altered products and services to those interested in the photo sharing online social network. Many individuals (and brands) tie their Instagram accounts to their Facebook and Twitter feeds, allowing those interested to connect more directly with the images, as they get easily syndicated across multiple social media platforms. online social network.
    [Social Media] Simplicity is the Best Policy: 6 Essentials for the Successful Blogger
    Blogging is in many ways even more difficult to increase penetration than typical social media campaigns, if such a situation is possible, but not all hope is lost. Connecting with influencers on social platforms such as these can help you potentially tap into a new audience. Through email, newsletters, and social media, bloggers can dramatically increase their brand recognition  as people begin to see you more regularly. With a little care and thought, any blog with an empty viewer  can be grown into an influential force  by following 6 essential ideas.
    [Social Media] How to get positive word of mouth advertising
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ How to get positive word of mouth advertising by trey on July 2, 2010 With Facebook marching toward 500,000,000 users, it looks like social influence is gaining power. What business people are looking for are ways to tap into that power and generate positive word of mouth conversations around their brands and products. The good news is, it’s fairly simple to create buzz. Last week I was in London once again. There was none. I asked. He said, “Yes.
    [Social Media] Why Must We Constantly Strive to Impress?
    There are many people with opinions on everything… especially in the world of social media and the Internet. 'Is it safe to say that many of us care greatly about our image and opinion other people hold about us? If you don’t… I think you are lying. There are a chosen few in the world that actually  do not care. I’m definitely not one of them. I’ve written in the past of the power of perception… the power to impress… especially for the younger professional. It is even harder to convince someone of your “perceived expertise.”
    [Social Media] Fetching Friday – Resources Mashup & Baby Monkey
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on Optimizing 3 Types of Content on YouTube, Flickr, SlideShare – The following are three different types of media you can optimize on other networks with strong domain authority. Social Media / Social Networking. The Reality Of Generating Business Through Social Media – A look at generating business through social media, and actually making money.
    [Social Media] How Gap Activated Its SXSW Presence
    As the 2013 official SXSW t-shirt sponsor, Gap took to its social media channels to activate a series of free-spirited fashion and music themed content and events in Austin, San Francisco, Los Angeles and New York. From launching the brand’s official Tumblr site, to curating personalized content across Pinterest, Instagram and Vine, companies and brands can look to Gap’s efforts as a way to rally their social communities around an event integration. Use your social media efforts to bring people to the event that can’t physically travel there. v/bdxXv9aMLlw.
    [Social Media] Three Things Your New Company Needs In Order to Dominate
    Your awesome website, elevator pitch, logo , and marketing and social media strategy are all part of your brand, but they need to be cohesive in order to make sense and be sharable. Today’s guest post is written by Micah Smith. . It’s pretty safe to say no one likes a crappy economy. Salaries and jobs have been cut, people have lost their homes and livelihoods, gas prices have gone through the roof, and many people are starting from scratch. The good news is incredible things tend to rise from the ashes. An Awesome Website. And we know what a good online presence looks like.
    [Social Media] Protecting Your Online Privacy: How to Keep Your Online Activity Private from Pirates, Hackers and Marketers
    The recent proliferation of social media networks has increased awareness of online privacy issues. As a rule, don’t include account numbers, credit card numbers, social security numbers, passwords, etc. Social Networks. This is a guest post by Christopher Wallace. On the surface, some may feel that online privacy is only a concern for those attempting to hide their internet activities. This could not be further from the truth. Online privacy is an issue that impacts ALL of us. The reality is that this is not a practical or desirable solution for most users.
    [Social Media] Tech Tip: Defraggle (Or Defragment) That Hard Drive For Better Computer Performance
    I know it’s not directly related to social media, but I’m amazed by the number of people out there that complain about the slow speed of their computers who have never defragmented their hard drive. ” There’s even a running a joke with @socially_sarah who responded with “defraggled?” Unfortunately, as you create new documents, add new photos, surf the web, install new programs, and post social media updates to your social accounts, your data gets spread out across your hard drive. Right? Right! It gets fragmented.
    [Social Media] The New Journalism
    Social Media is this home. The new journalism (and the new Marketing) won't be a as heavily reliable on the traditional media channels, because now we have other ways to get stories to spread and reach critical mass. social media. traditional media. Everyone likes a feel good story. It's part of the reason why the latest online viral video sensation is the story of Ted Williams - a homeless Columbus, Ohio man who was a former radio broadcaster. "Just post it on the Web or something." " A story about a homeless person rarely makes waves.
    [Social Media] Forrester to Analysts that Have Their Own Blogs: Umm, No
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Forrester to Analysts That Have Their Own Blogs: Umm, No View Comments February 6th, 2010 According to Sage Circle, Forrester is telling all of their analysts that have their own personally branded research blogs that they must either take them down or re-direct them to the Forrester site. Google “social media consultant&# and whose site do you see?  Social CRM, and Social Media strategies. How incredibly short-sighted. consultants.
    [Social Media] On Twitter and real life: some love and some tips #socialsong
    m working on a few trainings for a company to get their employees involved in a social business program. And I have a list of people I like to talk with, be it on Twitter or any other social network or in real life. Socially (dis)connected? Although I use probably all the social networks you do, I use most of them for work. The social network that suits me best? Anything that has to do with photography and creativity and a small local social network on which I can put some silly poems and connect with people I know in real-life. Some examples? Respect.
    [Social Media] Permeable Community Strategies & Sympathetic Social Systems
    There seems to be an emerging social media trend toward creating brand profile pages intended to have 'conversations' with customers. feel like this is a horrible misuse of social networking & digital strategy. Treating social networks as a medium rather than a community. If you only see social networks as a distribution channel for your message, you're missing the point. Although seeing large numbers of updates improves brand recall, the end result still tends to be less effective than creating permeable communities & sympathetic social systems.
    [Social Media] Long-Tail Blogger Outreach Campaign Nuts & Bolts
    Chris Abraham Social Media PR & Blogging Expert home About Me My Blog Resume Abraham Harrison LLC Blogroll Chris Abraham Bio Contact Info Freemasonry German Language Email Form Ideas Login RSS Home Long-Tail Blogger Outreach Campaign Nuts & Bolts Submitted by admin on Tue, 06/29/2010 - 22:26. Since I am an A-list PR and social media blogger myself, the team andI are incessantly on the receiving end of pitch after pitch. Originally posted on ,part 2 of 3. This is not to say that we don’t ever do A-list outreach. We do. Short and sweet.
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