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    [Social Media] How to Sell on Social When You’re Not Trying to Sell
    Richard Margetic has served as the Director of Global Social Business at both Intuit and Dell over the past several years. He has since struck out on his own as a global social media strategy consultant with a brand new company, 4C Social. In the early 90s, he was working at an interactive media company leading infomercials. From the mid-90s until now, he has been working with businesses to help them understand how to take advantage of the web (and now, more specifically social media) to grow their business. He Doing Digital Since it Began.
    [Social Media] Transmedia Writing
    Stories told across multi-platform media environments — or transmedia stories as they are commonly called on the edge — require more complex writing. story unfolds across diverse media with readers/viewers opting in to each layer. At the same time, as writers we want to build an experience that satisfies casual consumers on the first level without requiring them to dig deeper into the media experience. story can’t be linear in nature, rather it needs to allow for a reader/viewer to go in any direction they’d like across any media.
    [Social Media] 5 Killer Questions to Woo Prospective Customers
    Image via It’s hard to trace a sale back to any single action—your online submission form, your social media activity , a face-to-face meeting, a video conference. Conversion Questioning SCOPE/SITUATIONAL: The answers to SCOPE Questions are fact-based, and are easy for the customer : “ How many people did your last campaign bring into your funnel? ” or “ How long have you been using social media? ” The benefit of SCOPE Questions is that they get the conversation going. Create intrigue, then ask killer questions. They are spontaneous. S.C.O.R.E©
    [Social Media] Ecosystems: Riding on Them, and Creating Them
    Tags: Community Innovation Marketing and Branding People-to-People Social Media amazon apple ecosystem evernote platform
    [Social Media] Your Business, Ubiquitous
    With the virtual/physical, online/offline worlds becoming so merged together, not only through the mobile, but through other home media devices, advertising, in store displays, and so on, there are new opportunities for your business to be at the water cooler – to be where conversations are taking place, capture and showcase those conversations and make something out of them, and actually provide your services to your customers when they are using these devices and be ‘the elbow of the deal’ Where are People? To do this, we need to answer the question, where are people?
  • KYLE LACY  |  FRIDAY, AUGUST 13, 2010
    [Social Media] 10 Amazing LinkedIn Status Updates
    Building a social media audience isn’t about self-promotion—it’s more a matter of being seen as a resource. Location-based social networks like Foursquare and Gowalla aren’t the only way to tell people where they can find you. With that in mind, it’s okay to use your status update for direct promotion, but only sparingly and with the knowledge that too much promotion will cause you to be seen as an interruption to the conversations others are hoping to participate in via social networking. Guest post by Anthony Juliano. Mention what you’re working on. Ask questions.
    [Social Media] Increase traffic to your blog with these 10 directories
    Increase traffic to your blog with these 10 directories was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Looking for a way to increase traffic to your blog and generate quality backlinking at the same time? If If so, why not try directories? The following is a short list to get you started. For more blogging tips, don’t forget to check out: Increase traffic to your blog with these 10 directories was written by [.] Blogging Great Resources blog directories blog traffic
  • DANNY BROWN  |  MONDAY, MAY 23, 2011
    [Social Media] How To Guarantee ROI On Your Biggest Business Investment
    How To Guarantee ROI On Your Biggest Business Investment originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. This is a guest post from Leon Noone. How valuable is your biggest single business investment? What return are you getting on that investment? You need to know. Return on investment – ROI – is a perfectly reasonable management expectation. That includes investment in people. ROI And Your Laptop. You’re prepared to spend up to $1500. Therefore ….ROI
    [Social Media] High Time To Retool Your Pitch
    The Seven Dwarfs Of Social Media: What Marketers Need To Know. With CES buzzing with attendees and activity and Mobile World Congress just months away ask yourself: Are you — and your pitch— ready for the action?  Dan Cohen and Isaac Applbaum team up to walk you through what you need to make an effective pitch. The stakes are high – and immediate.  ”  That statement has no doubt prompted the industry to start asking some tough questions. How would you respond to Spiegel’s comments and the concerns they raise about user acquisition?). million entities and increasing. 
    [Social Media] How to Write a Business Book Without Losing Your Soul
    by StickyBranding Related Stories Plan Your Content Using a Marketing Funnel The Dharana of Planning Anonymous Social Media: Why You Shouldn’t Participate. By Jeremy Miller Writing a business book is one of the most rewarding and difficult things you can ever do. It’s incredible to consolidate your thoughts and put them down in a long form document. It’s incredible to create a product that will bring other people value. It’s incredible to have people read it, share it , and appreciate it. strong plan is your savior when writing a business book. It was great advice.
    [Social Media] #Selfie Is The Word Of The Year
    Oxford found that “selfie” was first used in 2002 on an Australian online forum but gained popularity in 2012 after becoming an integral part of social media platforms like Instagram. Despite my post a few weeks ago expressing my desire to stop the selfie movement , these pictures will not stop spreading like wildfire. So much so that the  Oxford Dictionaries  have named ”selfie” the 2013 International Word of the Year. One of my very few attempts to take a selfie with my best friend Allie.
    [Social Media] 3 blogging tools worth exploring
    What social media tools are a must for business? A BackTweets’ email (click to see full size). This handy tool ( ) tracks any and all tweets that drive back to your blog, whether they mention you, your blog’s name or even your URL. That’s right — if they use a shortened URL, you’ll still get the info. I’ve subscribed by e-mail (it was free) so that every day, I get a simple report that shows all the tweets that drove people to my blog.  I get a better sense of what topics draw more attention and sharing.
  • KYLE LACY  |  MONDAY, MAY 20, 2013
    [Social Media] Five Digital Trends Changing the World Now and Forever (Presentation)
    “What you will see with rapid data and social sharing is the death of the average and the era of you. Digital audiences have been the center of attention for over six years with the rise and fall of many social media sites and strategies. Now we are finally reaching the point of understanding what “being social” is truly about. 4. I had the utmost pleasure to spend the last two weeks in Australia and keynote the Connect Tour for ExactTarget. The presentation is based around what I believe are the five trends changing business and the world. Moments.
    [Social Media] Collaborative Consumption Is Here To Stay
    Social Flights is a new venture that combines cutting edge social technology with the universal truth that collaborative consumption of even the most complex system increases the efficiency of that system. Social Value as a financial instrument. Social Flights attempts to demonstrate the inevitable – social value can and will be convertible to financial value. Social value can and will enter the balance sheet. Social Value will not only impact the bottom line – it will become the bottom line. The Invisible Hand of Social Capitalism.
  • SPIN SUCKS  |  MONDAY, JULY 30, 2012
    [Social Media] Defining the True Elements of Brand
    Brand covers everything from the attributes of the experience and the promise to customers to social media, PR, marketing, and messaging. Today’s guest post is written by  Brad Breininger. quick search for “ buy logo ” on the Internet will deliver a wide range of purveyors with prices such as $29, $38, and $59 – even some “starting at $5.”. Does anyone really believe that a $5 logo is the right solution for any business? Where do $5 logos even fit in the world of branding? In these scenarios, companies can create a “brand” with little effort and minimal strain on capital.
    [Social Media] The Counter-Game
    Bloggers play a Counter Game because media was editorialized by powerful interests. An astonishing array of Counter Games is forming in social media and the brokers are falling out of the sky like hailstones.  Power brokers, mortgage brokers, energy brokers, media brokers, even Google is gamed by Counter Gamers.  All of these are slowly being replicated, mimicked, or duplicated in Social Media.  When the 5 pillars integrate in social media systems, a new currency will emerge.  Everyone, including the winners, know that the game is stacked.
    [Social Media] Facebook shares are 6x stronger than Tweets
    Eventbrite demonstrates Social Commerce in action; specifically the Facebook “Like&# and the “Tweet&#   increase ticket purchases, especially when shared after the point of purchase. Between the social networks, Facebook shares led the pack, generating an average of $2.52 Facebook to this day is still a more “social&# platform where people show who they are, what they do, and where they like to go. But for now, Facebook still takes the cake on ROI on event sales and promotion via social media. It “mirrors&# their real life. Perhaps.
    [Social Media] Jack Welch supports events and their business uses.
    What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About?
    [Social Media] links for 2009-09-25
    links for 2009-09-25 September 25, 2009 in links Logic+Emotion: How To Spot Social Media Snake Oil Dave produces more gold on social media hucksters. Cancel reply Leave a Comment Additional comments powered by BackType Previous post: Social media is harder than it looks – think before you do Next post: links for 2009-09-26 Find Featured One to watch What now for Government 2.0 in Australia? Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation.
    [Social Media] Why I've Been Quiet
    Before social media was a buzzword, when "blogger relations" was the trendy new thing in PR, Converseon showed me their thinking on the organizational implications of introducing social media practices to large companies. Fast-forward a few years, and social media adoption still challenges companies, but the market is maturing. If I were a more consistent blogger, you might have noticed I've been quiet lately. I've been busy with something new, you see. Quite busy, actually. Last week, I joined Converseon as VP of Marketing & Strategy. Strike that.
  • TWIST IMAGE  |  SATURDAY, MAY 24, 2014
    [Social Media] Before You Quit For That Next Job.
    He changed the game for big brands and social media. He leaves Ford as being one of the global leads on social media. Much has been said and written about Scott''s departure today (you can read the industry reaction to his choice right here: Ford''s Social Media Star, Scott Monty, Talks About Leaving--and Not Looking Back ). social media. social media star. My buddy*, Scott Monty , left his position at Ford. Scott is a well-known entity. This is a big deal. This is big news. We churn people from one agency to another. career.
    [Social Media] Your Mom Tells You What You Want to Hear
    In our personal lives, at work, and through social media. I was reading Umair Haque’s review of Davos titled, “ Ten Things You’re Not Allowed to Say at Davos.&# For those of you who don’t know (and why would you, if you’re not the CEO of a Fortune 10 company or, well, Bono), Davos, Switzerland is where the upper, upper, upper (did I say upper?) echelon meet for the World Economic Summit annual meeting. And it took place last week. Of the 10 things you’re not allowed to say at Davos but he said anyway, there is one that really sticks out to me.
  • JEFF KORHAN  |  TUESDAY, MAY 17, 2011
    [Social Media] Tell Me Something I Don't Know
     Isn't it interesting that social networking enables you to go to one central place to combine the best of those two worlds?   To help them further, be sure to have an up-to-date Google Profile that serves up all of your social content where they can easily find it.    The web is going social and Google knows and respects that. Awareness Blogging Community Marketing Search Optimization Small Business Social MediaHuman curiosity is driven by the desire to learn something you don't know.   The Web is The New School.
  • JEFF KORHAN  |  TUESDAY, MAY 17, 2011
    [Social Media] Tell Me Something I Don't Know
    Isn't it interesting that social networking enables you to go to one central place to combine the best of those two worlds? To help them further, be sure to have an up-to-date Google Profile that serves up all of your social content where they can easily find it. . The web is going social and Google knows and respects that. Awareness Blogging Community Marketing Search Optimization Small Business Social Media content customers friends Google Jeff Korhan new original search social networkingThe Web is The New School. Google Wants to Know What You Know.
    [Social Media] More Juicy Links – Web Journal May 18th-19th, 2010
    What’s Google going to do … buy up Demand Media? mean,  Google doesn’t really need to buy Demand Media – they started “being the destination&# a few years back when Google wanted Knol to replace Wikipedia – but how well did that work out? The answer to that is simple: In the world of social media , the more friends, fans, connections and the larger your circle of influence, the more money you’ll make and the faster your message will spread virally. is still a Search Engine -  Yes -  Yahoo! is buying a content mill. Get this.
    [Social Media] Why There is Always Room for One More Good One
    Find Your Social Media ROI. hear it from a lot of business owners: " Where is the ROI with all this Social Media? " If this is a question you've asked, maybe we should work together a bit more. Fans are Fanatics. Searchers Find. Shoppers Discover. Trekkies Trek. Ask the sports fans … the crafting hobbyist … the thrift store shopper. Watch the Trekkies. Is there just one place, one site, one convention? Or is it all of them? There’s always room for one more good one. That baseball fan getting ready for his fantasy league draft? Be you. Blog Coach
    [Social Media] Why Facebook Is Breathing Easier These Days…
    Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social Why Facebook Is Breathing Easier These Days… by Stanford on May 14, 2010 Spread it! Essentially it’s happy to make money off of social media and NOT champion its ideals. Cancel reply Leave a Comment Previous post: Who Owns Your Brand’s Social Story? Share Email This Mark Zuckerberg must be sleeping easy these days.  On stage he announced that Facebook was an advertising business and not a privacy commune. Facebook seemed to fit the role.
    [Social Media] Day 8: People of color impacting the social web – Kimberly C. Ellis, Ph.D. – #29DaysofDiversity
    Also note that 28 Days of Diversity is not a popularity contest or an influencer list but a list of thought leaders in the social web sector, including entrepreneurs, bloggers, conference organizers, IT professionals and friends not ranked in any particular order who I have either met in person or followed online. She is a Scholar of American and Africana Studies, an Artist, Activist and Entrepreneur who loves Technology and Social Media. Organizing 2.0, New Media Liberation for the Every Generation, Tweeting the Revolution, The Bombastic Brilliance of Black Twitter.
    [Social Media] What Happened After I Closed Guest Post Submissions
    started engaging with my readers again, both on my site and on social media, which strengthened the community. While many popular blogs have trended away from accepting unsolicited guest post submissions, not many have shared the results of this strategy. A lot of people are curious – does having less content really hurt in regards to traffic and subscriber rates? In this post, I thought I would quickly share the results of taking over sole authorship of Kikolani since March, comparing eight months of analytics and subscriber data. Analytics Comparison. What Changed.
    [Social Media] Facelift Of Facebook
    Apart from many other changes, shared below are couple of functions that could be great for Persons and Brands having Social Presence on Facebook. work as Freelance Social Media Network Online Professional. Have you noticed the new Facebook Pages? What is your take on them? Have you already adjusted or are still wondering on what is to be done? Facebook has brought in some good innovative Functions apart from the new Design element. Post March 30, 2012 all Pages have got upgraded to the new Design and Layout. HighLight the Posts on your Page: This is amazing feature.
    [Social Media] mPACT Influencner Review
    For the most part the influencers I got were plausible and and you can break down the influence map for each Influencer.  I also spoke with mBLAST founder Gary Lee last week who supplied an interview for my Social Media Analytics Book and material for a chapter on Influence. You can look at the Social Media Mentions by Movie – in this case it is all Twitter and Facebook. Well … my manuscript is finally done (at least, in draft form) and submitted to the publisher, McGraw Hill.  ArticleVolume -PDF file.
    [Social Media] A Social Strategy Isn’t A Silo Exercise
    The social media conversations are now being elevated to strategic vs. tactical levels. Yet the conversations about social media are consumed with its implications on marketing. Social media , to have the proper business impact, is a process of well defined strategy, tactics and execution. Social Media 3.0 Many ‘deploy’ elements of social media marketing, such as, blogs, Twitter, Facebook. Social media is no longer an optional element in your overall strategy. Corporate communications. Public Relations. Get it?
    [Social Media] 5 Supah-Cool Free Online Tools For Nonprofits
    He is the Media Coordinator at , and he rides his bike to work almost every day. With unlimited access to live events, there are endless opportunities for you, your community, organization, business, classroom, and social network to grow. TweetDeck is desktop, iPhone, Android, and Google Chrome application that lets you manage your social media outlets. It’s your social media dashboard on steroids covered in human growth hormones. This is a guest post by Joe Yeoman, who is obsessively addicted to new web technologies and discussing them.
    [Social Media] Rental Car Agencies Drive Off Being More Social
    A wide range of businesses are using social media for marketing, networking and simply to get the word out about their latest deals and promotions. And not surprising, the two largest companies in the country, Hertz and Enterprise, are big users of social media. One of the best things about rental car agencies using social media is that they can use platforms for providing customer support. Getting more customers is also an advantage of rental car agencies using social media. Social Search drivers marketing rental cars search engine
    [Social Media] How Storytelling Can Increase Your Clientele
    Saving something for the future is an excellent marketing tool when you implement little teasers through social media sites such as Twitter, Facebook and YouTube. Written by Sarah Gray. Business leaders and corporate executives have come to realize the importance of storytelling and how it can encourage a company’s success. While facts and statistics may seem like a realistic approach, you’ll find that you can incorporate personal anecdotes and stories to engage more customers. Honesty and Truthfulness. We want to know where our food is grown. We want to know how it’s made.
    [Social Media] Agency life is expanding my horizons
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Agency life is expanding my horizons May 17, 2010 in social media marketing | Tags: communications agency , PR , public relations , social media , social media manager When you handle social media initiatives for one organization, it is easy to develop linear thinking. days ago This one caught my attention: Junk research, shabby journalism and social media.
    [Social Media] Tweeting during a crisis: #SocialMedia Voice
    Where is the social media manager for @LindtCafeAus #MartinPlace  which was retweeted 21 times. So here goes for those of you interested: I was teaching a social media and online community manager class. teach 1,000’s of social media and online community and pr and marketing people a year – and have done for the last 10 years – good chance I knew them if they were in Sydney. public relations Shitstorm social media crisis comms sydney siege Twitter hope they are ok. Read what you want into that but does anyone know?
    [Social Media] Tim Tebow Sets Twitter Record
    #Tebow: After Denver Broncos quarterback Tim Tebow threw the game winning touchdown pass in overtime he set several playoff records and one social media record. The name “Tebow” was tweeted a record 9,420 times per second breaking the previous record held by Beyonce Knowles of 8,868 tweets per second when she revealed her baby bump at the MTV Music Awards. Tim Tebow is a Twitter phenomenon. Tim Tebow's Twitter Handle is @TimTebow he is closing in on 1 million followers. Tebow was helped by such celebrities as Lady Gaga and Kobe Bryant tweeting about him.
    [Social Media] 4 'Share' Button Tips - Choosing the best buttons for the job.
    There are as many types of ‘Share’ buttons as there are Social Media sites, so how do you pick the right ones for your site and avoid the clutter? If your users appear to have an affinity to one particular social media site, Facebook for example, providing them a native share button for their preferred site may encourage them to share more. Do a Google search for ‘social media icons’ and you’ll get countless options of funky, sleek, crazy, and cool social media icons made by graphic designers that you can use on your site.
    [Social Media] How Readz is Aiming to Take Content Marketing to the Next Level
    Mention the term “content marketing” and, for the most part, you’ll probably think of three things – web content, social content (tweets, Facebook updates, Google+ posts, etc), and good old fashioned blog posts. The problem is, once you move away from the type of rich content found on blogs (written, spoken or otherwise) and native social updates, content marketing can get a bit sterile. In their own words, At Readz, we believe content marketing is more than a website, a blog, or even social activities. The Readz Goal. The goal of Readz is simple.
    [Social Media] What you haven’t heard about Rebecca Black and “Friday&#
    " on Twitter, Tumblr and other social media sites. Here’s some things you probably do not know about the second most discussed video ever uploaded to YouTube, the music video for "Friday" sung by Rebecca Black and created by Ark Music Factory. Before I talk about why the video became such a popular meme, the Ark Music Factory business plan and the knowing winks the editors inserted into the video, I’ll recap the history of the video. Alana Lee Hamilton, age 14, responds to the Ark ad and makes a video for the song "Butterflies."
    [Social Media] How to Climb Out Of Your Blogging Slump
    Unlike most bad things that happen in life, I saw this one coming.  I had been dutifully blogging here on Pushing Social for a year and a half.  I had settled into a groove and was seeing limited success. But, I knew something was not right.  “It” crouched in the corner watching my every move waiting for me to let my guard down. I was working hard but I knew that something needed to change.  I hoped it wasn’t shutting down Pushing Social. That’s it, I took a break and for the first time in 18 months, Pushing Social didn’t publish.  What happened?  H.A.L.T.
    [Social Media] YouTube Uploads: 48 Hrs of Video Per Minute
    video stats social media youtubeYouTube Uploads: 48 Hrs of Video Per Minute : courtenaybird rounds up the latest stats from YouTube : YouTube Users Upload 48 Hours of Video Every Minute Online Video News. Users upload about 2 days worth of video per minute, compared to some 24 hours of video per minute 14 months ago . Users watch more than 3 billion videos every single day .
    [Social Media] Reading Roundup: What’s New in Blogging Lately
    Quick Guide to Building a a Thriving Social Media Community // Social Media Today. IFTTT Recipes for Social Media Marketing // Social Media Examiner. How Often Should I Post on Social Media? // Buffer. Good Social Media Boosts SEO Even Though Nobody Understands How // Entrepreneur. The bottom line: don’t separate social and SEO. How to Drive Traffic with Instagram  // Social Media Examiner. A big hello from ProBlogger HQ on Grand Final Day ! Number 5! ” – not in blogging!
    [Social Media] An Easy Way to Immediately Boost Your Blog’s Success
    For example, when I first started Pushing Social, I decided to write about marketing. Understanding the challenge, I narrowed my focus to social media. Social Media had a smaller audience and the competition wasn’t as entrenched. Media: Video. Media: Text. “It looks like we’re trying to boil the ocean here…”. You’re boiling the ocean when you mistakenly take on a task that is too big and broad for you to handle. This happens when you aren’t clear about your goals. Marketing is a fascinating topic but it also is much too big to tackle with a blog.
    [Social Media] What Produces The Results Matters Most
    Now “ numbers ” are attracting attention to social media. “It isn’t the numbers that matter rather it is the meaning in the numbers that matter most.” ” Business managers  focus  on things they can measure. Income, expenses, worker productivity and process variation consume peoples attention. Everyone seems to be consumed with numbers. Many people fail to consider some of the most important issues that truly drive a business besides the numbers. Subsequently everyone wants BIG numbers. When asked “What are such things which you cannot measure?
  • KIKOLANI  |  THURSDAY, MAY 17, 2012
    [Social Media] How I Built a Blog That Earned $10,000 in 5 Months
    It took me 2 months of hard work (not really) writing and building relationships with other bloggers in the field of SEO, social media and blogging before I really got my target audience’s attention. spent 2-4 hours every day (even on weekends) in developing my blog (writing posts, commenting on my link targets’ blogs and building relationships through social networks/emails) within the first 2 months – and the time I invested on the project paid off in a short period of time (and I didn’t expect it as well). Social Media Outreach. Blogging
    [Social Media] Building the business case for online communities
    Many social media projects start as skunkworks projects and sometimes this is the only way to gather the evidence that the demand and the benefits are there. I’m all in favour of piloting, learning and evolving but there can be some pitfalls: you may end up with multiple communities targeting the same people, creating real confusion for your customers. as social media people leave the company, community ghost towns will appear as no-one knew about all the cul-de-sacs of conversations existed and there’s no-one to carry on the conversation. I’m at the Communities 2.0
    [Social Media] The State of Infographics [Infographic]
    Infographics Social Media business infographics marketingHave you ever finished reading something and realized you didn’t really remember any of what you just read? Sometimes when information is presented solely in a textual format we have problems retaining the information. Luckily, for people like us, infographics exist. Infographics provide a visual representation of information, data or knowledge.  By presenting information this way, you’re more likely to remember what you saw. Image compliments of Top Marketing Schools.
    [Social Media] Defining Your Keywords
    Social media. Today’s guest post is written by Molli Megasko. For those of you who write content for Yahoo! you’ve probably received the new “ Yahoo! Style Guide : The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World.”. If you don’t, then this is a great beginners’ guide for writing online (blogs, websites, enewsletters, keywords, SEO, etc.). The book covers writing for an online audience, user-interface, managing mechanics, resources, and so on. Create Your Keywords Foundation. Public relations firm. Now comes the fun part. 
  • SPIN SUCKS  |  MONDAY, JUNE 8, 2015
    [Social Media] Improve Company Culture with Communication
    For bigger teams, an online collaboration tool is needed that allows employees to share their work and ideas the same way social media does. By Alexander Maasik. When I was at university, I was told communication is the key to any workplace. It remains mostly true, yet, company culture is something broader and more fantastic. It’s something that leaders and communication specialists have a privilege and duty to work on every day. Company’s culture consists of many small details. So how to we get the image of a great workplace? Mission and Values.
    [Social Media] The Difference Is In The Experience
    Social media has become the megaphone of experiences. Business Factors Change Factors Disruptive Factors Market Factors Strategic Factors business call centre consumer customer customer experience customer talks effective sales everything experience internet cloud intone line experience next evolutionary step organization person queue segment service queue social Target time touchpoints Voice waySuppliers think about profits. Buyers think about value. What would happen if the buyer became the supplier? They would still think about value. They are  NOT about customers.
    [Social Media] How Qantas Uses Employees to Tell the Brand Story
    Within that umbrella, she oversees not only social media, but also branded online content, innovation, entertainment, youth initiatives, and content strategy that includes user-generated content and travel-inspired content (among many other pieces of the digital puzzle). The The social media piece includes branded content and marketing, social customer care, as well as new developments in social commerce and data analysis. Social customer care as it takes over traditional customer care. Employee advocacy’s role in social media.
    [Social Media] - Know When Your Tweets are Favorited & RT'd
    Tags: Blog Tracking Cool Tools Feeds Social Media
    [Social Media] New Twitter + YouTube Live + HTML5 = Get Ready (for Video)
    Tags: Blog Coach Brain Stew Social Media Video Writing
    [Social Media] Monday Roundup: Branding Inspired by Oscar
    Four ways social media impacts emotional branding. Why: “Emotional connection comes when we feel a brand becomes part of our self-identity,” says Mark Schaefer in this post that discusses how to fit social media into your branding strategy. Oscar hangover, anyone? Yesterday marked the 87th Annual Academy Awards. Since its inception, the Oscars (you know the story behind the nickname , right?) have have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. Image:  Travis via Flickr, CC 2.0. 1. 
    [Social Media] ‘China’s Facebook’ Renren Seeks NYSE Listing [Data]
    literally “on-campus network&# ) is a Chinese social networking site with an interface similar to that of Facebook. This social network became popular among students at the top universities in China and with a lot of promotion, both in cyberspace and on campus, spread out to embrace all of the country’s post-secondary institutions. king got a major boost in April 2008 when he raised $430 million from Softbank and other venture capital investors to promote Xiaonei as the primer Chinese social network. What is Renren? The Renren Network (Chinese characters: ???;
    [Social Media] Show - 350 How to Promote your Book
    Is it easier or harder to promote with social media - many tools to promote or self publish but easier means more authors? Is it easier or harder to promote with social media - many tools to promote or self publish. Show 350 of  The Engaging Brand leadership and marketing podcast  is ready  just for  you. To subscribe or listen for  free , you don't need to download anything and all explained at the end of the post. Patricia Fry joins  Anna Farmery  to talk about how to promote your book and the challenges which a budding author may face today.
    [Social Media] Abandonment Issues – What To Do with Content Archipelagos
    Would your organization’s content assets, social media networks and web/mobile properties all be aligned and grouped in a cohesive, self-supporting structure? You often see this when organizations try to incorporate a lesser known social media network or platform (e.g. If this is the case, reference it in blog posts, promote it with existing social media channels. If you have uncovered a social media channel that requires more love and attention, dedicated time and resources to support it, and provide reference links from other networks.
    [Social Media] Getting Ready for the Long Write
    Welcome to the Fifth Estate had two parts, the first focused on theory and cultural readiness, while the second focused on the actual work of social media. And remember, no matter how many snarky social media remarks you get about books and bloggers and blah blah blah, writing a book or a major report is a significant accomplishment. Image by hashmil. Writing two unpublished novels, two business books, and a graduate thesis teaches you a thing or two about long writing projects. Long form writing can be grueling in nature, lasting six months or even a year.
    [Social Media] Blog Marketing Tactics - 10 Tested, Proven Ideas
    Digital Marketing And Social Media PR – The Future Buzz Adam Singer on digital marketing and online PR Home About Speaking Consulting Buzz 10 Proven Blog Marketing Tactics You Can Use Today 7 Comments | Leave a comment October 4, 2010 Posted by Adam Singer in Blogging Tweet Just part of what I do as a digital marketer for TopRank Online Marketing is provide consulting to companies who blog in a mix of verticals – including medical technology, marketing, web applications, and recruiting.  pull PR is, in my opinion, a superior approach:  you draw media to you.
    [Social Media] Emotion is The Secret to Creating a Meme
    Remember, in order to create a meme, you're targeting influencers and using social media to spread a message. Memes have existed long before the internet and will continue long after. The insights that reveal how memes have come into existence also reveal how someone could create a new meme. Memes rely on appealing to deep-seeded, primal emotions to drive their transmission; but before I get into that, let me start with the basics. What is a meme? Memes are contagious ideas that get spread from person to person. Traditionally, memes like fads involve a gradual spread of an idea.
    [Social Media] A study of 600000 Facebook fan pages « Online Community Strategist
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed A study of 600,000 Facebook fan pages December 9, 2009 in Community management , facebook | Tags: "Facebook fan page" , user engagement In one of the first large-scale studies of Facebook pages ever conducted, Toronto-based  Sysomos analyzed and investigated usage patterns in nearly 600,000. days ago This one caught my attention: Junk research, shabby journalism and social media. Attitude is everything.
    [Social Media] 5 Ways to Boost Audience Engagement in the Digital Age
    In 2015, it’s anything but a surprise that social media has completely revolutionized how companies, agencies and organizations connect with their audiences. While we’ve all seen organizations curate pages on Facebook and Twitter, here’s a look at some newer ways companies are maximizing visibility and profitability through social media. Livestreaming- Thanks to recent apps like Periscope and Meerkat, livestreaming has become a totally user-friendly experience, and many brands from Red Bull to GE have used these apps to advance their social media presence.
    [Social Media] Twitter Blocking Recurring Tweets in Realtime
    Tags: Social Media Twitter recurring tweets spam tos TOS twitter
    [Social Media] Trying Out Twitter’s New Retweet Feature
    Tags: Social Media retweet Twitter twitter
    [Social Media] Twitter Asks SocialToo To Discontinue Automatic Unfollow
    Tags: Social Media automatic unfollows Socialtoo
    [Social Media] A Few Motivational Thoughts
    Tags: Social Media
  • KIKOLANI  |  WEDNESDAY, MAY 23, 2012
    [Social Media] Leveraging the Social Web to Spread Awareness and Drive Business
    Social media is bigger than we think. We all at least know there is an opportunity to reach customers in a different way through social, but not everybody truly grasps the kind of brand awareness, business opportunities and startup growth that can take place on these channels. want to take you through a series of events and social media marketing strategies that have propelled my company to new heights and put us in front of some serious brands. This is a guest post by Ryan Critchett. think, it’s monstrous. That’s what I want to talk about.
    [Social Media] 15 List Post Ideas When You Get Writer’s Block
    Editor’s note: see 25 social media keyword search tools as an example. 5. Top 25 Blogging and Social Media Posts on Kikolani. This is a guest post by Tristan Higbee from Blogging Bookshelf. It’s one of the irrefutable, iron-clad laws of blogging: everyone loves list posts. You’ve no doubt written your fair share of list posts, and they’ve no doubt been among the more successful posts on your blog. But sometimes blogger’s block hits hard and you don’t have that golden idea for your next post. People You Should be Following on Twitter. Must Have __.
    [Social Media] Influence: The Importance of Consistency
    Applied to social media and blogging in particular, I think frequency is important, but what’s more important is not just the amount of posts, but the consistent delivery of that content. The only alternate topic is social media, but for my own purposes, I would prefer to focus on the four prior topic areas; the first three for business, the fourth to allow people inside and get to know me (good and bad). If I go social, it’s important to tie it back to one of those. Image by jot777stan. as key determinants of influence. Go Klout. Cialdini, PH.D.
    [Social Media] Being Remarkable
    Tags: Musings Social Media belief hope people
    [Social Media] Your Name Matters
    Pundits discuss Social Media as being all about the "conversation." Fundamentally, this is what excites me about our new media. new media. social media. Here's a truth: I never follow anyone on Twitter whose username is the name of a company. You may already know that I am a Twitter Snob (more on that here: The Trouble With Twitter - Confessions Of A Twitter Snob ). repeat: never. add anybody if their username is that of a company. Following brands. If it's you. make it about you. like to follow people. Real people. Using real names. content.
    [Social Media] The relationship viewed as transactional
    Because of this,  and because of the social web, that potential for celebrity exists at every turn. We might not admit it, but what the social web has created is an unstated platform for every social interaction to have the potential to catapult one at best, into a cult of personality. In fact I would venture that though most might not admit, but part of their social strategy is to be “found&# or to create a connection that results in…yep you guessed it, some type of transaction.Disingenuous? To which Shell responded&#. phone #s ? Does he decide?
    [Social Media] How to Pitch Editors Perfectly Every Time
    BuzzStream partnered with  Fractl  to analyze the recent articles and social media accounts of top-tier editors from 11 verticals to uncover the different personality types you’ll encounter when pitching. Entertainment Editors Entertainment editors want original research on current celebrity trends with  high social potential. Comments By: Pitching Editors | Arment Dietrich by Pitching Editors | Arment Dietrich Related Stories Media Relations Done Well: Ten Ways to Personalize Sponsored Comments: Is the Web About to Get Uglier?
    [Social Media] Our Pleasanton Young Professionals Presentation: A Wrap Up & Reference
    Thanks to everyone who joined us at today’s Pleasanton Young Professionals presentation, where we covered the basics of SEO and social media marketing. SEM also includes online advertising, social media marketing, and other ways of increasing your business’s visibility, traffic, and leads. On Page Content – On page content includes your text, images, videos, and other media. What is SEO? SEO is just one component of Search Engine Marketing, or SEM. The Elements of SEO. Search Industry Stats. Yahoo is falling and Bing is rising. Yelp).
    [Social Media] Why Welcome to the Fifth Estate Failed
    We both thought the book would sell less than Now Is Gone as the second effort competed against a flood of social media books. People who know my books usually remember my first book Now Is Gone and most recently Marketing in the Round. Then there is Welcome to the Fifth Estate , which barely sold 1000 copies in total direct, electronic and print. want to come clean on this project. It didn’t go anywhere for a reason: I stopped marketing it two months after its release. Here is why… The Fifth Estate was my nightmare book project. The release delays began. Fifth Estat
    [Social Media] Micro Persuasion: Three Little Tips for Capturing Info Bits Quickly
    Steve Rubel explores the impact of digital trends on business, culture, media and marketing. In fact, I recently completed the transition a 100% media green state. Btw, it was great meeting you ip at the social media immersion. All-Blog Media Diet Experiment. Social Commerce. Social Networking. Steve Rubel explores how new technologies are transforming marketing, media and public relations. Micro Persuasion. « Measure Traffic with the Google Web Site Trends Bookmarklet | Main. links for 2008-06-22 » Saturday, June 21, 2008.
    [Social Media] Streams from the Road: I Believe the Children are our Future - The.
    Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 18 Aug 2009 Streams from the Road: I Believe the Children are our Future In this episode, which lasts about five minutes, I discuss how to get your CEO on board with the need to engage in social media. That can really tie in social media into their mind/world. Also, what ideas would you put out there for if you are pitching a CEO and their firm who simply do not see the value of social media? Steve is using Posterous to post everything online. Shouldnt you? Will do Gerry.
    [Social Media] The Social Network – the story of Facebook
    Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio The Social Network – the story of Facebook July 15th, 2010 by Giedrius Ivanauskas Leave a reply » Share No matter how cheesy and crappy it might be, but that’s the film I want to see, the screen adaptation of the biggest social network Facebook. on Interview with Social Media Citizen: Johan Ronnestam ?????? What do you think about the idea to make a film about Facebook? Previous Entry: Are you here to make friends?
    [Social Media] Virtual Personal Space | Almost Savvy
    Whether at a live networking event or connecting with people through virtual social networking sites, no one want to receive sales pitches, marketing emails, and links to buy the “latest, greatest product on the market guaranteed to make you rich in just 10 days.&# It is important to allow others to have a glimpse into our “real&# selves in order to find?a Related articles which may interest you: BREAKING NEWS: It Takes Work To Get Ahead New Tool Makes My Email Work Harder and Smarter Social Networking Friends vs. Real Life Friends LinkedIn-apalooza! tune us out.
    [Social Media] Monday Roundup: Making Connections
    IBM CEO points to social strategy with a twist. Why:  Mark Schaefer reviews IBM’s new strategy that includes a shift toward making meaningful connections with consumers via social media. Good morning! Today’s President’s Day here in the U.S. Anyone lucky enough to have a day off from work? Connections are an essential part of the human condition. Making the right connections can lead to big things… perhaps even the presidency! So this week’s roundup features seven posts from around the web that focus on just that: making connections. 1. 
  • SPIN SUCKS  |  MONDAY, JUNE 6, 2011
    [Social Media] Eleven Reasons Domino’s Turnaround Campaign Worked
    And it did so through an innovative marketing campaign that seamlessly integrated traditional advertising, social media, and public relations. All of the campaigns mentioned above blended what I would call the three legs of the modern marketing stool: Traditional advertising, public relations, and online/social. Adam Toporek is the owner of IntenseFence Management Solutions and blogs about small business and franchising. The past decade has seen some great public relations campaigns, particularly in the for-profit realm. Strategic planning. The Benchmark for readiness.
    [Social Media] Keep your online profiles professional: Survey
    Tweet(function() { var s = document.createElement('SCRIPT'), s1 = document.getElementsByTagName('SCRIPT')[0]; s.type = 'text/javascript'; s.async = true; s.src = '[link] s1.parentNode.insertBefore(s, s1); })(); EmailSharebar Tweet(function() { var s = document.createElement('SCRIPT'), s1 = document.getElementsByTagName('SCRIPT')[0]; s.type = 'text/javascript'; s.async = true; s.src = '[link] s1.parentNode.insertBefore(s, s1); })(); EmailIn countries where the Internet and social media play an important role, News social media social networking social networking sites
    [Social Media] 5 Ways Crowdsourcing Improves Your Content Marketing
    The drivers behind a potentially long sales cycle involves content created and distributed over a broad array of social media channels that need to be measured against business objectives. Content marketers will be able to accomplish their objectives by using crowdsourcing as a means of better engaging and growing their social networks. Ways Crowdsourcing Improves Your Content Marketing is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. No matter how many articles you write each week, more is better.
  • KIKOLANI  |  FRIDAY, JUNE 14, 2013
    [Social Media] Fetching Friday – 22 Marketing Links
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on How to Promote Your Content Across Owned, Earned, and Paid Media – Learn how to take your content creation efforts to the next level by using paid, earned, and owned media as part of your initial content marketing strategy. Social Media / Social Networking. An in-depth, tactical approach to optimizing your social profiles. The Resources Mashup. Featured Posts. Blogging / Content.
    [Social Media] 5 Ways To Brand Yourself With Blogging
    Every time someone new conducts a search or uses social media, the Internet changes. Branding authority blogging Google Authorship Social Media Video Marketing Blogging and branding go hand in hand like few other things online. You might say that to blog is to brand your business, or that branding online is blogging online. That’s how connected these two Internet business concepts are. Obviously, it hasn’t always been that way. What changed? In essence, the Internet is constantly changing. Every time a new website is built, the Internet changes.
    [Social Media] Facebook Insights Changes Its Metrics Reporting
    You can also see if you are getting traffic to your page from your other shops online and other social media profiles. Tracking & Analytics facebook Facebook Insights Facebook metrics Facebook pages metrics Social Media If you have a Facebook page and you haven’t switched over to the new Facebook Insights reporting look, then I encourage you to do that right away. think you’ll be impressed with the new metrics reports. Some things have changed for the better. For the longest time, I wondered just what the PTAT metric was supposed to measure.
    [Social Media] CafePress Has Gone Social
    More specifically, they haven’t incorporated social media very well into their platform. commerce is increasingly becoming more social. Small Business Internet Marketing e-commerce Social Media If you’re familiar with CafePress, then you know they’ve been around for a long time. Since 1999, in fact. While they’ve offered website owners a great opportunity to sell customer merchandise, it hasn’t really been a knockout punch because until now they haven’t really kept up with the changing Web. Well, now, that’s changing.
    [Social Media] Turn Your Facebook Page Into A Community
    With just a little bit of effort, you can turn your Facebook page into a thriving social media community. Small Business Internet Marketing community facebook Facebook pages Social Media When it comes to marketing through Facebook, businesses have the ability to set up a brand page and use it as an outpost to draw attention to their brands. But if all of your posts are self-promotional hype, you will eventually turn your fans off and they will turn you off. Here are some ways you can use to keep your Facebook page interesting. Post images. times. Post videos.
    [Social Media] Backing Up Your Own Social Data
    If so, it’s time to get your head out of the cloud and start thinking about how you are going to preserve years of social data that you’ve been sharing on your favorite social networks. The traffic is dwindling and your favorite social media website – the one you use for your business – decides to undertake a redesign. Social Media facebook LinkedIn Myspace Are you taking Facebook and LinkedIn for granted? And just in case you don’t believe me, you should read this article about a recent MySpace foible. It’s all gone.
    [Social Media] Guest Blog Posts On The Rise
    As the owner of a popular business blog focused on Internet marketing topics such as search engine optimization and social media , I get a LOT of these requests, and they are now on the rise – to the tune of multiple requests via e-mail each day. Blogging for Small Business guest blogging SEO Social MediaIt’s fun when something that I predict will happen occurs. Usually it takes awhile between the prediction and the actual happening, but this time, it happened within a matter of just a couple weeks.
    [Social Media] 4 Ways To Use Instagram
    Integrate it with your other social media – Integrate Instagram into your current online marketing strategy by sharing those photos on Facebook, Twitter, Google+, and Pinterest. Social Media Instagram small business social networkingConstant Contact reports that more than 50% of top brands are using Instagram in their marketing plans. But they aren’t the only businesses using Instagram. Many small businesses are using it as well. Instagram is a smartphone photo sharing app. It’s the smartphone version of Flickr and Photobucket.
    [Social Media] Mistakes To Avoid While Blogging
    Not socializing – Your blog is a social media tool. Write often and share what you post on your social networks. Blogging for Small Business blog marketing blogging content online reputation SEO Social MediaSome mistakes are easy to overcome. Others can kill your marketing. If you routinely publish bad content on your blog, it could hurt your reputation online and damage your brand. If you do it occasionally, that will have less of an impact, but you want to avoid bad content if you can. Or that has low value, or no value, for your readers.
    [Social Media] Delta Airlines Tweets for Customer Satisfaction
    While it’s nothing new for airlines to use a Twitter account for marketing purposes, Atlanta based Delta was the first to use social media to immediately tend to customer complaints. While this advance in customer service has made great strides for Delta, it does not erase the bad social media press the airline received a few weeks back when the airline charged soldiers $200 for bags on their way back from Afghanistan. Delta Airlines is not just offering pretzels, peanuts and your choice of inflight beverages. Socialnomics
    [Social Media] The Future of Media in a Digital World
    With the rise of social media and digital information tools, it’s a nonstop struggle to stay on top of the latest trends and stay informed about the overall trajectory of the media industry. The pace of change in the media industry seems to be accelerating now more than ever—affecting everything from how we get our news to how we interact with our favorite people, personalities, and brands. The Future of Media Panel. The panel shared both strong opinions as well as valuable insights about where the news and media worlds are heading. By Juliet Travis.
    [Social Media] Who You Should Be Online
    In an industry that is centered around building relationships, real estate is a prime candidate for social media success. The value in social media comes from connections made. Here are a few tips based on my social media successes and failures: 1. When I started in social media, my first folly was in strategy: I wanted to be a guru of everything Maui real estate-related. Be social. Social media is a two-way/group conversation, not an advertisement platform. Discover more articles on new and emerging media.
    [Social Media] Fake It Till You Make It
    Social Media helps you fake it better than anything else. The big difference now is that Social Media gives you a platform to really share what you're all about with the world. social media. Let's face it: not everybody has the high level of skills to really deliver the goods from day one. I was listening to Howard Stern the other day. He was interviewing Aerosmith front-man and new American Idol judge, Steven Tyler. Stern asked Tyler if he knew growing up that he would be a rock star. " You have to believe in yourself and what you're doing.
    [Social Media] Story And Conversation: Pin It To Build A Brand
    Pinterest in a relatively new wave of social media in the branding world. Cabot Cheese's board for appetizers brings appetizers made with their cheeses to life. This week at work, I was explaining Pinterest to some of my coworkers, and one of them posed a question that I had yet to ask myself — What brands are using Pinterest? How It Works. If you haven’t heard of Pinterest, it’s basically an online bulletin board. Users can share pictures from websites that they find interesting or inspirational. If it sounds like fun, it is! How Brands Are Involved. Chris March.
  • KIKOLANI  |  FRIDAY, MARCH 16, 2012
    [Social Media] Fetching Friday – Resources Mashup & Timelapse from Outer Space
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on How To Use Memes to Build EASY Backlinks & Traffic – What if I were to tell you that there’s a simple strategy that you can follow to achieve all of these objectives, an easy formula where all you have to do is fill in the blanks, and watch the backlinks and social media traffic roll in? Social Media / Social Networking. The Resources Mashup. Blogging / Writing.
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Social Media Marketing and Measurement