SOCIALFISH | THURSDAY, APRIL 21, 2011
[Social Media] “Every Single Person is a SpokesPerson”
Watch this quick video of Wendy Harman, Social Media Director of the American Red Cross, being interviewed by Kivi Leroux Miller about content curation for the Red Cross. More on the interview is on Kivi’s blog here. Wendy offers some great insider advice about her organization’s philosophy around content and who can speak for the Red Cross. From the Trenches
ABSOLUTE PA | FRIDAY, JANUARY 18, 2013
[Social Media] Bright Sparks List: 5 sources of inspiration I’m using in my business right now
31 Must Read Social Media Blog Posts – Social Media Examiner. Social Media Examiner’s list of 31 must-read social media blog posts compiled by their writers. especially love #2: Content Marketing Manifesto; #10: The Night I Stopped Marketing On Facebook (you’ll love it, trust me) ; and #18: Did you know you can bookmark your tweets to use as social proof? share loads of great articles with my Twitter peeps daily – I love to learn from others and get recommendations of great stuff – just like you do. Aaaah.
MINDJUMPERS | WEDNESDAY, MAY 22, 2013
[Social Media] Facebook Growth in Numbers
2012 in Recap: The Year of Visual Social Media. 'On its Facebook page, Facebook has recently released a photo album with 12 photos containing some of the platform’s major growth numbers in the past year. Most of the numbers compare growth from last year to May 2013. The number of monthly active users has more or less stagnated and has only grown 23%. However, the number of Likes and Shares has grown significantly, which indicates that even though there are not so many new users joining the platform any more, users still enjoy content and are willing to engage with it.
QUICK ONLINE TIPS | TUESDAY, DECEMBER 11, 2012
[Social Media] 15 Tips to Get Best Deals on GOSF Cyber Wednesday
Know more about them by following their social media accounts. Home > India > Tutorials How to get best deals in the Great Online Shopping Festival ( GOSF ) Cyber Wednesday starting on 12 December? There will be limited stocks and considering this the first time the event is held in India and with all the hype, chances are you might not be able to grab the best deals. GOSF is a great time for regular online buyers and first time online shoppers alike. GOSF Best Deals. There might be limited stocks (and people who read this article might be ready!) Will the Seller deliver?
ENGAGE | FRIDAY, APRIL 1, 2011
[Social Media] I Stream, You Stream
Related articles Super Sad True Love Story by Gary Shteyngart – review (guardian.co.uk) Super Scary Dystopian Nightmare: Gary Shteyngart’s satire delivers [Book Review] (io9.com) If you liked this, try: The Lifespan of Social Media Content (Or, the Fish, the Stream, and the Shore) The Physical Fitness of Content Me Data, You Jane. G ary Shteyngart’s recent best-selling novel, “Super Sad True Love Story,” is set in an absurdly distopian but sadly plausible future where the information age has reached maximum insanity. Talk about your niche programming! don’t know.
SOCIALNOMICS | FRIDAY, JANUARY 17, 2014
[Social Media] Rental Car Agencies Drive Off Being More Social
'A wide range of businesses are using social media for marketing, networking and simply to get the word out about their latest deals and promotions. And not surprising, the two largest companies in the country, Hertz and Enterprise, are big users of social media. One of the best things about rental car agencies using social media is that they can use platforms for providing customer support. Getting more customers is also an advantage of rental car agencies using social media. Social Search drivers marketing rental cars search engine
SOSHABLE | MONDAY, FEBRUARY 22, 2010
[Social Media] Everyone Seems to Love that “Twitter Hits 50 Million Tweets Per Day”
If you haven’t heard about it, you’re not paying attention to the social media blogosphere, because EVERYONE is talking about it, at least the big players. Read more about social media on this social media blog. Blast. If you haven’t heard, Twitter hit 50 million tweets per day. Below, you’ll see that there was definitely a headline of choice in declaring the news. If this is any indication, Twitter is still the golden child and reports of its demise are greatly overstated. * * *. Share it. The world should know: Blast.
TWITIP | MONDAY, MARCH 14, 2011
[Social Media] The End of the 140 Character Tweet and its Repercussions
TweetDeck, which is highly, but not wholly dependent upon Twitter (it also allows users to connect to other social networks such as Facebook and Linkedin ), continued to operate normally during the shutdown. Neal is also the Cofounder and Co-host of the Addicted to Social Media podcast. A note from the Editor: After a too-long haitus, Twitip is back. We’ve got some great posts lined up, and we’re always looking for more. This post by Neal Wiser is the kickoff post to our return to a regular posting schedule. Thank you to all who have stayed with us! Or does it?
THE RELATIONSHIP ECONOMY | SUNDAY, MAY 13, 2012
[Social Media] The “All-You-Can-Eat” Business Model
The opportunity, of course, is to be able to transform non-viable business methods into viable one’s using social media tools and data. The proverbial “all-you-can-eat” business model works great for some products and not-so great for others. In this article, we explore how the AYCE model can be improved. Netflix for the Sky. The Netflix model for movies has been touted as one of the greatest business innovations in the modern era of technology – not because it is new, but because it works. Some work better than others…. What is the comparable human behavior? Simulated Economy.
SMALL BUSINESS MAVERICKS | WEDNESDAY, MAY 11, 2011
[Social Media] About.Me: A Good Starting Place On The Web? | Small Business Mavericks
You can link to your Twitter, Facebook, YouTube, LinkedIn, and other social sites around the Web from your About.Me But you can drive traffic to your profile page from your active social networks, which makes it a worthwhile starting place if you are just getting involved in Internet marketing. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? I’ve always been a proponent of your own domain name. still am. But I recently took a quick survey of About.Me
WRITTENT BLOG | MONDAY, JULY 14, 2014
[Social Media] 77+ Resources for Amazing Copywriting
Copywriting Cheat Sheet – An embeddable cheat sheet infographic that covers the basics of writing copy for email, social media, and the web. How to Write Brilliant Headlines for SEO, Social & Your Readers – Danny Goodwin outlines the goals of awesome headlines and analyzes 13 popular ones. Powerful Social Media Persuasion Techniques – Jeff Sexton provides 6 persuasion techniques based on the principles in Dr. Robert Cialdini’s book, “ Influence.”. 'Copywriting. However, not every business can afford to hire a professional copywriter. What’s the solution?
JEFF KORHAN | WEDNESDAY, OCTOBER 20, 2010
[Social Media] Actions that Engage - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « QR Codes LIKE Your Facebook Page | Main | The Dalai Lama and Business » October 20, 2010 Actions that Engage The reason for taking an action is to achieve a desired result. Another great question I was asked today was whether social media marketing differs for B2B and B2C - business-to-business and business-to-consumer. And so it is with your social media marketing. And so it is with your social media marketing.
MY CREATIVE TEAM THINKING | TUESDAY, MAY 1, 2012
[Social Media] Crisis Management Series
Our digital colleague and social media public relations counselor, Rodger Johnson, has written a series for THINKing about issues management. Photo credit: click from morguefile.com. This post provides you a brief overview of each installment plus a link to get to them easily. How To Manage Issues Before They Become A Crisis - Organizations large and small, for profit or not, must struggle with issues that affect the way they do business. Learning how to spot, and take part in shaping issues can strengthen brand equity and give you a competitive advantage.
SIMON MAINWARING | THURSDAY, MAY 9, 2013
[Social Media] Why Business Must Become a Third Pillar of Social Change
At the heart of the issue is social technology, including social media and smart phones. Armed with up to the minute information through posts or tweets, consumers now use their broadcasting power to spread the word about not only those companies that produced bad products, but also those guilty of inauthentic messaging, false promises, and unsustainable and irresponsible social behaviors. We are witnessing a historical transformation in which the private sector is slowly emerging as a 3rd pillar of social change. So what changed?
KIKOLANI | FRIDAY, DECEMBER 14, 2012
[Social Media] Fetching Friday – Resources Mashup & Kitten Hugs
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Social Media / Social Networking. 101 Social Media Marketing Resources – 2012 Edition – Here’s a monster list of 101 social media marketing resources (the 2012 edition) to help expand your knowledge of this ever-changing ecosystem. Use the social media ideas in this eBook to inspire your content marketing. Last Fetching Friday of 2012. Freelancing.
STEPHEN P SMITH | WEDNESDAY, AUGUST 4, 2010
[Social Media] Turning Free Content Into Revenue
One of the commenters on Jason’s post, Mack Collier ( The Viral Garden ), hits the nail on the head with: …companies that are NEW to social media, wanting to use metrics and measurements that they are used to when using TRADITIONAL marketing methods to ‘get their message out there’. Attempting to DIRECTLY monetize social media efforts is the quickest way to ensure they fail. One of the best lessons that I learned from the SOBCon event that I attended in May was that blogging (and Social Media in general) should be treated like a business. mentality.
THE RELATIONSHIP ECONOMY | FRIDAY, NOVEMBER 26, 2010
[Social Media] The Social Stock Exchange
The over-reaching objective of the alternate/social currencies movement is to create an alternate storage and exchange device to contain “Value”. No social value is created, rather, it is destroyed. Quit complaining, the new business plan is very simple: Step 1: Convert financial currency into a social currency , Step 2: Create Value in the social environment (denominated in the social currency). Example: Suppose Alphonso publishes his knowledge inventory to a social network as follows. Creating Social Value. Bizarro Capitalism.
SOCIALNOMICS | TUESDAY, FEBRUARY 11, 2014
[Social Media] Blog Makeovers: Tips for interesting content that will drive customers straight to your brand
Social Media Examiner’s 2013 social media study found that 58 percent of marketers are blogging, 62 percent want to learn more about it and 66 percent plan on increasing blogging activities. Using a patented social software listening tool for Twitter that constantly looks for opportunities to put content in the hands of travelers, they’ve generated more than 800 conversations which lead to 337 prospects over a four-month period, most of which came from the blog. These days, when people have a question, they turn to the internet. It’s like magic. Personality.
SOCIAL WAYNE | TUESDAY, FEBRUARY 14, 2012
[Social Media] Day 14: People of color impacting the social web – Faye Anderson – #29DaysofDiversity
Also note that 28 Days of Diversity is not a popularity contest or an influencer list but a list of thought leaders in the social web sector, including entrepreneurs, bloggers, conference organizers, IT professionals and friends not ranked in any particular order who I have either met in person or followed online. Stanford lawyer-turned-new-media- practitioner, Faye Anderson focuses on the intersection of social media and social change. She was nominated for the 2011 Women’s Media Center Social Media Award. Twitter: @andersonatlarge.
TRADESMEN INSIGHTS | WEDNESDAY, JULY 9, 2014
[Social Media] Are Your Sales and Marketing Departments on the Same Page?
Social media and the internet in general has changed the way people buy. Social - Make sales aware of social opportunities, whether it’s LinkedIn or participating in an industry forum that social is a good networking tool. If you liked this post you might like: Are You Getting Your Sales Force Involved in Social Media? . How Does Social Media Impact a B-to-B Purchase? Marketing Tips Marketing Tools Social Marketing Traditional Marketing duct tape marketing john jantsch tips on how sales and marketing can work together
SPIN SUCKS | TUESDAY, SEPTEMBER 25, 2012
[Social Media] Six Tips for Better Business Writing
In today’s text, Twitter, social media world, people are getting more and more lazy about their grammar and spelling, according to This Embarrasses You and I* , an article in the Wall Street Journal. The article begins with, “When Caren Berg told colleagues at a recent staff meeting, “There’s new people you should meet,” her boss Don Silver broke in. ”I ”I cringe every time I hear” people misuse “is” for “are,” Mr. Silver says. He also hammers interns to stop peppering sentences with “like.”
SOCIAL MEDIA STRATEGERY | MONDAY, JANUARY 23, 2012
[Social Media] What Kind of Online Community Do You Have Behind Your Firewall?
So, if you're deploying social tools internally, what kind of community is your organization creating? The Social Media/Web 2.0/New Media Community of Practice. Non-work conversations are prohibited – none of that "social networking" stuff here! Diverse cliques form early and often – iPhone enthusiasts, social media geeks, developers – all with different goals and reasons for being. You've got the makings of honest-to-goodness social business community. "We'll have our own Wikipedia!" 50%-74%.
BILL HARTZER | WEDNESDAY, MAY 26, 2010
[Social Media] Monitoring Your Company’s Brand Online with MutualMind
MutualMind takes the different aspects of social media and brings them together into a concise, and helpful way. MutualMind also helps companies promote brands on social networks, such as Facebook and Twitter, while providing powerful, and comprehensive statistical analysis to maximize results from analytical social media monitoring. MutualMind does a great job of gathering statistics from several social media sources. Search Engine Optimization: Is Social Sharing the Next Link Building? Subscribe to the comments for this post? Digg this!
DIVA MARKETING BLOG | WEDNESDAY, MARCH 18, 2015
[Social Media] The Four Ts of Content Consistency
Tonality is the voice you’ll use through out the web from your website and to social media channels For example, if you’re managing a rap group the tonality will be different than if you’re selling financial products to corporate accounts. For a food media company it may be Twitter that best drives audience for you. Note: For Food Businesses including chefs, cookbook authors, FoodTV media companies & contestants, foodpreneurs check out Diva Foodies where we''re serving up social to the food industry plus offering delicious content Time is well … time!
SCOTT GOULD | MONDAY, DECEMBER 13, 2010
[Social Media] This Year’s Anti-X-Factor Campaign. Will It Work?
Perhaps the most fundamental event that marked the power of social media last year was the dethroning of Sim Cowell’s X-Factor by a Facebook campaign that put Rage Against The Machine in the Christmas No. Social is innovation and broadcast is duplication. Only a social campaign can beat the X-Facor like last year, and last year it was new. slot and beat the single released by the winner of the competition, Joe McElderry. The headline numbers were astounding: Reach of an average 13.9 million were beat by the value of under 1 million. This Year. Why you ask?
SCOTT GOULD | WEDNESDAY, AUGUST 18, 2010
[Social Media] The Key To Creating A Compelling Experience
I’d like to know what they are… How do you think this translates into social media and mobile technology? Branding used to be all about market differentiation. When I saw your logo, read your brand promise, and used your products, the idea was that I felt different about your offering than I about your competitors offering. That’s the way it used to be. Today, we switch on the TV, and it’s often a hard job remembering what goes with what. That car advert that was great, but was it Ford or Citroen? Creating An Alternate Reality. More examples.
SCOTT GOULD | MONDAY, FEBRUARY 15, 2010
[Social Media] Creating A People-To-People Conference
It’s one thing for people to wax lyrical about a flat Social Media world, but another to sit that person down in front of 10 strangers. One of the greatest challenges that we face is to deliver on our ideas. On Saturday I asked the question on Twitter, “When it comes to ideas, what’s important? Making them accessible? Uniting people to ideas? Making ideas happen? Having lots, or a few? The resounding response was “making ideas happens. People-to-people is a world where action is more important than accolades. Like Minds as an example has no employees.
TREY PENNINGTON | FRIDAY, JULY 2, 2010
[Social Media] How to get positive word of mouth advertising
Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ How to get positive word of mouth advertising by trey on July 2, 2010 With Facebook marching toward 500,000,000 users, it looks like social influence is gaining power. What business people are looking for are ways to tap into that power and generate positive word of mouth conversations around their brands and products. The good news is, it’s fairly simple to create buzz. Last week I was in London once again. There was none. I asked. He said, “Yes.
KIKOLANI | FRIDAY, JANUARY 27, 2012
[Social Media] Fetching Friday – Resources Mashup & Yosemite HD
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. 10 Inspiring Social Networks for Writers – These 10 social networks can help you receive valuable feedback, gain exposure for your own work, brainstorm ideas and evolve as a writer. 97 Ideas for Building a Valuable Platform – How to deliver value and stay relevant & visible in the social media landscape. Social Media / Social Networking. Freelancing.
IT'S JOSIP NOT JOSEPH | MONDAY, JULY 19, 2010
[Social Media] Gen-Y's Living Life In Front of a Green Screen
And although this has always existed to some degree and extended with the introduction of the internet, social media and social networking has further helped allow anyone to become anyone they want. You may even act the same throughout the either social world. This is also what the social world helps you accomplish. Home It’s Josip Archives Let’s Talk The Word on the Web Gen-Y’s Living Life In Front of a Green Screen Written on July 19, 2010 by Josip Petrusa 0 Comments Tweet Share Save The lights are on. And the camera is rolling. Never. Right?
PUSHING SOCIAL | THURSDAY, DECEMBER 20, 2012
[Social Media] 12 Ways to End Your Blogging Year With a Bang
rarely read other social media blogs. As I look back at Pushing Social, I realize that I wasn’t 100% responsible for its success. New Year’s Resolutions are awesome. Come Jan 1, a provocative bunch will lambast New Year’s resolutions as sure-fire ways to set yourself up for failure. Not me. I love the feeling of starting over the year with a fresh slate. I can’t get enough of reading people’s dreams for the New Year. The frustrating part is that many people do fail to achieve their New Year’s Resolutions. guess this can be blamed on over-optimism or naiveté. Brenda C.
WAXING UNLYRICAL | TUESDAY, AUGUST 28, 2012
[Social Media] Do You Know the Secret to Smart Networking?
Go to the social hours. He does social media management for KimberMedia and does marketing/PR for @bgckids. Ed: seeing as how it’s “holiday week” here in the U.S., we decided to give the WUL team a bit of a break. So we’re re-running some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. Today’s pick (by moi!) is an updated version of Matt LaCasse’s terrific post from March 2011 on the secret behind good networking. Always relevant. Go to the sessions.
CREATIVE RAMBLINGS | MONDAY, OCTOBER 1, 2012
[Social Media] Join me tonight on Twitter for a special chat!
We will talk about building trust and offering value on social networks. was written by Cendrine Marrouat for her social media blog, Creative Ramblings. News social networking Twitter chatAre you free tonight? If so, I would love to see you on Twitter! I will be the guest of #AtomicChat , a 60-minute chat happening at 9 p.m. EST (6 p.m. PST or 8 p.m. To participate, follow the instructions below: 1) Visit [.] Join me tonight on Twitter for a special chat!
CITIZEN MARKETER 2.1 | MONDAY, MAY 10, 2010
[Social Media] Quick'n'Dirty Episode 43: We've Got a Producer!
Useful information on how to add "social" into your marketing mix with measurable results. As usual, we kicked the show off with our social app of the week. This time, it was old world bar codes meets new world social web, with innovative startup, Stickybits. In addition to being a writer, Lon is also the director of online and social media at the New York chapter of the ALS Association. During our talk, Lon discussed some of the challenges (and benefits) of doing social at a non-for-profit including small budgets but greater good will. It he. You w.
TRADESMEN INSIGHTS | TUESDAY, MARCH 26, 2013
[Social Media] B-to-B: Quality Lead Nurturing Leads to 70% More Sales
How are you Moving Social Media Leads Into Your Sales Funnel? In the B-to-B market where sales cycles can be much longer and complex to several factors, many leads are given up on if they aren’t ready to buy when your salesmen call. We need to focus on quality not quantity of leads. According to the Albertson Performance Group quality nurturing will lead to 70% more sales than no nurturing. Nurturing keeps you top of mind, builds credibility, solves prospect’s problems and positions you as an expert. Illustration from the Albertson Performance Group.
SOCIALFISH | MONDAY, MARCH 23, 2015
[Social Media] How To Create A Successful Blog For A Business or E-Commerce Website
Read their blogs regularly and learn from their social media strategies. 'Many business owners and e-commerce site operators overlook the power of blogging, mostly because the traffic isn’t directed to their product or services pages, so they wonder “why bother?”. Yet, have you ever tried to promote or build links to your product pages? It’s not easy. How many Twitter or Facebook users do you imagine want to click-through to a page selling webinars or cloud accounting services? Unless you have a beautiful, unique and creative product, getting exposure can sometimes be difficult.
KYLE LACY | THURSDAY, SEPTEMBER 5, 2013
[Social Media] Top 10 Digital Marketing #Video Interviews with @JayBaer
If Aren’t Great at Email Marketing You Shouldn’t Be Doing Social. Is Your Social Media Strategy a Puppy or a Dog? 'I have the pleasure of chatting it up with Jay Baer, New York Time’s best selling author and head honcho over at Convince & Convert , weekly concerning digital marketing news and trends. Most of the videos are published over at the ExactTarget blog and on our YouTube account. would encourage you to check all of them out. However, here are the top ten. Facebook is Becoming Two-Faced. What Are They Doing? Adventures in the New Google Inbox.
SOCIALNOMICS | TUESDAY, NOVEMBER 26, 2013
[Social Media] Getting Social Over an Online Business Degree
However, finding online degree business schools can actually be quite simple now, thanks to social media. Many colleges have started recruiting students by using various social media platforms. Kaplan University uses a variety of social media techniques to attract students to its online programs. The college posts a variety of interesting articles, photos, and links to other social media accounts. They include posts to their mentions in the media as well. Social media has certainly changed the way colleges recruit students.
BRASS TACK THINKING | TUESDAY, AUGUST 3, 2010
[Social Media] Offer or Sell?
link] Socially Popular Good stuff! link] Linzstar | Social Media Management | Ghostblogging | Indianapolis IN [.] link] How Social Media can make your company money | @JeremyMeyers dot com [.] link] Jeremy Meyers I often think a post entitled “how social media will make you money would be hugely popular. link] Jeremy Meyers I often think a post entitled “how social media will make you money would be hugely popular. One is about relationships, the other transactions. One is about pull, the other push. Thanks. Thanks.
TRADESMEN INSIGHTS | THURSDAY, JANUARY 5, 2012
[Social Media] Webinar: 8 Content Initiatives You Need to Seriously Consider for 2012
In this hour presentation, Joe will discuss eight initiatives that all marketers need to consider now when it comes to corporate storytelling and social media. Marketing Tips Marketing Trends Social Marketing content marketing content marketing institute contnet marketing webinar get content get customers joe pulizzi managing content marketing socialtractContent marketing expert and founder of the Content Marketing Institute , Joe Pulizzi will review the practice of content marketing and why it’s one of the fastest growing areas of marketing today.
DAVE FLEET | MONDAY, OCTOBER 31, 2011
[Social Media] Book Review: The Social Customer
The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. The author, Adam Metz , takes the reader through a straightforward, easy-to-read summary of the concept and potential for social CRM, but that’s really only part of this book. While it covers social CRM at length, this is a solid 201-level tome on many aspects of social media, which means this is a useful read for anyone wanting to go beyond the intro level and commit to the social marketing arena. Tweet.
WEB METRICS GURU | FRIDAY, MARCH 23, 2012
[Social Media] GigaOM Structure DATA NYC thoughts and impressions – Web Journal
Avoid Dead Ends in Social Analytics Roadmaps. From 0 to 60 MPH Using Social Analytics Roadmaps. Slowing down and taking the time to understand business needs and goals will help you arrive at an effective social media analytics roadmap. Five Tips for Tackling Social Media Measurement. Experts discuss how best to measure our efforts on the social Web and other digital channels. In this Point/Counterpoint debate, social media analytics expert Marshall Sponder argues that Klout is no measure of anybody’s influence.
ENGAGING BRAND | THURSDAY, NOVEMBER 19, 2009
[Social Media] Heart to heart - why its good to feel in business
The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « When You Truly Understand Engagement | Main | The Web of Intrigue » Heart to heart - why its good to feel in business Communication has always been the lifeblood of society and the need for communication never changes. Her tool is not social media, it is her eyes than convey that emotion in a way which creates engagement. Communication is vital and social media has in many ways made communication easier. Why? Why?
GEOFF LIVINGSTON | WEDNESDAY, AUGUST 29, 2012
[Social Media] The Rise of Dynamic Content
Dynamic content harnesses database marketing to serve unique content to people based on a wide variety of factors, including their sales history, social media preferences, historical content preferences, and prior interactions with the company. 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns (Forrester). Today’s release of Hubspot 3 marketing automation software at the Inbound Conference marks the rise of dynamic content, a method of customizing the way individuals view content, images or actions.
TWITIP | WEDNESDAY, MARCH 24, 2010
[Social Media] How to Get Ignored on Twitter
Great post articulating of the common sense reality of the social facts of life on twitter. For example I used to follow this “social media expert and he used to follow back, then one day, he announced how he was purging everyone from his list in order to make his experience on line better. Well needless to say this “Social media expert completely ignored me even after one of their “buddies told them I was “cool Where am I going with this you ask? Usually seen on Twitter discussing his or her “social media expertise.”
SIMON MAINWARING | MONDAY, SEPTEMBER 13, 2010
[Social Media] Branded virtual goods and what good they can do
This is just one way that brands are responding to a very real challenge – how to make themselves relevant, sharable and likable within the social ecosystem. The currency that people trade across social networks in not money but emotion. Brands would be wise to consider the rules of social media engagement before treating social games as a gold rush. Or do you think that will ruin their experience within social games? Tags: Advertising Brands Consumers Social networking Social change social networks Virtual goods
SOSHABLE | MONDAY, OCTOBER 24, 2011
[Social Media] Steve Jobs Sets the Trend In Mobile Internet Service
The boom made possible in social media was due to his extraordinary vision and commitment to changing the world we live in. It was the challenge he threw forward to us to use computers socially and by the time he introduced us to the iPhone, we were witness to a new age of technology. Social media outlets like Facebook and Twitter are even more popular thanks to the iPhone’s ability to let you upload pictures, view content, and interact with anyone no matter where they are anywhere in the world. Steve Jobs was a man who could see into the future.
CONVINCE & CONVERT | THURSDAY, DECEMBER 4, 2014
[Social Media] How to Use Google Hangouts On Air to Run Your Next Webinar
As much as I love social media it moves fast and not every update gets seen. m not dropping social media entirely, I’m just focusing my efforts more on my list. Editor’s Note: A version of this post originally ran on Sandy Sidhu Media. 'Email marketing and list building… We know we have to do it, but how much time do we really spend on it? This year I decided to make it a top priority in my business. However, when you email your subscribers, you are in their inbox, where the chances of being seen are much, much higher. Now, don’t get me wrong.
ONLINE COMMUNITY STRATEGIST | FRIDAY, APRIL 23, 2010
[Social Media] Ning is phasing out “free” and communities will die
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Ning is phasing out “free and communities will die April 23, 2010 in Ning | Tags: online communities , Ning If you’re one of the hundreds of thousands or even millions of people running an online community on Ning, it’s time to pull out your credit card or look for new digs. days ago This one caught my attention: Junk research, shabby journalism and social media. So there you have it. del.icio.us
ENGAGE | WEDNESDAY, DECEMBER 11, 2013
[Social Media] 13 Reasons to Create Great Content
'The smartest brands know that their customers are looking for valuable content: content that’s well written, beautifully designed and multi-media (yes, that means video). B2B marketers use social media more often than their B2C counterparts; however, B2C marketers consider it more effective. 57% of B2C marketers think social media is effective vs. 49% of B2B marketers) ( Content Marketing Institute ). Two-thirds of consumers say the information provided by custom media helps them make better purchasing decisions. Hanleywood Business Media ).
MINDJUMPERS | THURSDAY, JUNE 21, 2012
[Social Media] Is Facebook’s Purchase of Face.com Relevant to Brands?
Let’s say that you are a brand with a lot of fan event activities or who generally encourages your fans to share pictures of their interaction with your brand as a part of your social media strategy. Identify Your Brand’s Social Kernel. Tweet Need help to tag your friends in your Facebook albums? Face.com, Facebook’s newly announced acquirement, will help you tag all of those pictures by the use of facial recognition technology. But how can brands benefit from the newest addition to the Facebook family? Brand opportunities? you might ask. link].
CONVERSTATIONS | SATURDAY, JULY 31, 2010
[Social Media] Reflections and Reviews of Julys Gone By
If I Were a Laundromat: A Social Media Perhapstory. At the turn of the calendar, let's revisit some posts from this and past Julys: July 2010. Your RSS Feed is Part of Your Display Merchandising. Time, Time, Time - See What's Become of My Blog. Creating Ripples and Leaving Bread Crumbs. Don't Let Your Proficiency Become Your Deficiency. July Past. Brunch n Brains: The Art of Listening (TED video) - July 2009. YouTube Blocked? Try Zamzar or KeepVid - July 2008. Google as a Librarian - July 2008. The Future of Education: Send the Lecture Home - July 2008. July 2007. July 2006.
KIKOLANI | FRIDAY, JANUARY 23, 2015
[Social Media] Fetching Friday – 24 Posts on Marketing and Productivity
Social Media Marketing. Measuring The Impact Of Social Media On Your Business by Christine Moorman. 'Fetching Friday is back for week four of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. 50 Amazing Resources That Will Make You a Better Writer by Jeff Haden. Reasons Your Small Business Should Start a Podcast Today by Dan Newman. Think Like a Journalist to Create Compelling Content That Gets Noticed by Pratik Dholakiya. Search Engine Marketing.
DIVA MARKETING BLOG | TUESDAY, APRIL 12, 2011
[Social Media] Diva Marketing Blog - Untitled Article
This crazy social media world opens doors that are unexpected. social media. . was asked to develop a session about social networking safety. In social networks people often wear masks. Consider reviewing it not only with your friends who are new to the social web but your children as well. Show it to your kid's teachers and ask that, if they are not alreading doing so, that a social media safety module be added. In Social Networks You Wear Masks: How To Be Safe In A Digital World. Sometimes it's even a personal pleasure.
CREATIVE RAMBLINGS | THURSDAY, NOVEMBER 8, 2012
[Social Media] Join me at MBlog 2012 Conference: Blogging in the Big Time!
was written by Cendrine Marrouat for her social media blog, Creative Ramblings. I am excited to announce that I have been invited to speak at the MBlog 2012 Conference in Winnipeg, Canada, on November 24. For those interested in learning more about this conference, I have included some information below. ————————————- You’ve heard that “content is king”. You’ve read all the big blogs and you’re ready to [.] Join me at MBlog 2012 Conference: Blogging in the Big Time!
CREATIVE RAMBLINGS | MONDAY, OCTOBER 8, 2012
[Social Media] 5 great articles you may have missed (October 1-7, 2012)
5 great articles you may have missed (October 1-7, 2012) was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Here is a roundup of my favorite articles for October 1-7, 2012: Why small business owners need this in their personal branding by Simon Jordan (Gather More Clients Blog) Facebook: A Million Faces or a Million Fakes? by Jordan Marquez (Branding Personality) The easiest way to thrive as an outlier by Seth Godin (Seth’s Blog) [.] Great Resources best articles of the week
SOSHABLE | TUESDAY, MAY 3, 2011
[Social Media] The Facebook Social Widgets: A Timeline
Read more about Facebook on this social media blog. As we approach 2 years of Facebook Connect, over 10,000 websites are integrating daily. It’s clear that liking, sharing, and now sending are becoming an ordinary and expected aspect of our online experience. What better way to commemorate than with some JESS3 action? This graphic made for Forbes gives a timeline of the most popular website widgets of all time. Facebook is on its way to a billion. What’s next? * * *. Facebook Infographics infographic jess3
WRITTENT BLOG | MONDAY, APRIL 1, 2013
[Social Media] A 15-Step Guide to Creating Viral-Ready Branded Content
The average B2B marketer is currently using 12 forms of content to connect with their audience; and the most-common forms are social media, blog articles, case studies , videos, and guest blogging. Social media thought leader Gary Vaynerchuk has stated “if content is king, context is god.” Continue to create compelling content, analyze metrics, and build relationships on social media, and your content will definitely become viral. Distributing your content on social media channels is essential to get noticed and build an audience.
WAXING UNLYRICAL | MONDAY, MAY 19, 2014
[Social Media] Monday Roundup: Value
3 Social Selling Tips to Inspire Loyalty Not Just Transactions. Kathi Kruse outlines how you can use Social Selling to develop a long-term revenue stream. Looking At Social Media Value The WIIFM Way. 'Holiday weekend alert! Who’s ready for a long weekend, then? Who, me? Naaah… well, once I kick this horrid stomach bug that’s laid me low all weekend I will be. Image: LEOL30 via Flickr, CC 2.0. We talk about “value” so often, but I wonder if we truly understand what it means? That’s the theme of this week’s roundup.
CONVINCE & CONVERT | SATURDAY, APRIL 19, 2014
[Social Media] 7 Ways To Mine The Hidden Gold In Your Customer Data
That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data. They are perhaps best known as a provider of social sign-in, whereby you can register or sign-up just by clicking Facebook or Google or Twitter or Linkedin logos, and providing permission. You may have to but once you have it you’ll have the Mother Lode of customer engagement capabilities.
SOCIAL WAYNE | SUNDAY, AUGUST 29, 2010
[Social Media] Blog Confessional: Seven personal career mistakes to avoid and the lessons I learned from them
Besides Dave and Gary are two of the smartest guys in the startup social web space. Before the “social media” bubble really started to bust and Mashable was a growing tech blog. started spending more time on Twitter and other social networks and soon after realising that was a mistake I launched SocialWayne.com in 2007 and have been blogging constantly ever since. Not having the Social Media Business Forum Conference in 2010. In 2009 OurHashtag held a very successful social media conference in Durham, NC. flickr photo By griffithchris.
SOCIALFISH | WEDNESDAY, FEBRUARY 27, 2013
[Social Media] The Keys to Effective Communication
The print media—newspapers and magazines—used to be a good general way to reach large numbers of people, but people under the age of 30 tend not to rely on the print media for their information as much as previous generations. If you want to reach members of that generation, social media might be the better approach to take. This is the latest guest post from Steven Worth of Plexus Consulting. ——————-. So what is going on? It is an old lesson—saying something is not the same as being heard. Content of course is important.
PUSHING SOCIAL | TUESDAY, JANUARY 6, 2015
[Social Media] The 7 Skills Of Highly Successful Content Marketers
So many marketing teams are staffed with excellent social media tacticians but still need talented content marketers to complete the roster. 'What are the characteristics of a “get the job done” content marketer? little research shows that businesses see the content marketer as little more than a slightly more organized blogger. There are literally millions of articles on how to do content marketing but the information cupboard on how to select or train a content marketer is threadbare. To be fair, most CMOs have been caught flat-footed by the rapid rise of content marketing.
SOCIALNOMICS | MONDAY, AUGUST 18, 2014
[Social Media] 5 Secrets to ‘Going Viral’
'The evolution of technology and the rapidly changing landscape of social media has made life interesting and difficult for marketing and advertising executives. The graphic should go live on all parties’ websites and across all their social media platforms to give it the widest possible launching pad for exposure. My company also has a promotional and PR division that has extensive media contacts so we also distribute the infographic widespread to relevant media in order to maximize coverage. 1) Identify the ideas that have legs.
SOCIALNOMICS | WEDNESDAY, NOVEMBER 26, 2014
[Social Media] The Important Role Of Social Influencers
So it’s no surprise that the role of influencers in social media has never been more important. They are one of the biggest brands in the world, hosting events in the most prestigious casinos, but spend a lot of time working with the likes of Daniel Negreanu and Liv Boeree who are not only experts of the game, but very engaging with their social media following. According to the PokerStars Social Power Table the pair have almost 400,000 Twitter followers between them, both with a social authority over 65 meaning they have highly engaging accounts.
BLUE FOCUS MARKETING | FRIDAY, DECEMBER 19, 2014
[Social Media] 2015 Marketing Predictions Pop Culture Style by @SteveOlenski via @Forbes #SocBiz
Fueled by Millennials, the social employee revolution is the first generation of digital natives to walk the planet. The generation that helped to define what it means to ‘go social’ will fuel a re-birth of creativity and help us to re-imagine the future of marketing. One of my favorite tweets declaring that Tom Peters started the fire which The Social Employee is now spreading came from my book’s Afterword Author, Kevin Randall ( @kevinbrandall ). See what others are saying about The Social Employee and order your copy today! 'Written by Steve Olenski via Forbes.
TWIST IMAGE | TUESDAY, MAY 13, 2014
[Social Media] Bring Back The Corporate Blog
If you take all of those issues and you roll it up into a bigger social media marketing mix, you would uncover that blogs and blogging should fall below the level of interest for most brands. 52% prefer to go directly to the company website for content about the brand, vs. 25% going to social media and 22% to third-party articles. As much as consumers are busy creating and sharing content in a myriad of social media channels, brands tend to forget the complex matrix of value that is created when they are openly communicating (and on an ongoing basis).
WEB METRICS GURU | TUESDAY, MARCH 15, 2011
[Social Media] Davos Debate – Paul Holmes vs. Marshall Sponder on the New PR vs. New Marketing (Analytics)
Paul Holmes’ initial opponent, the marketing expert Garett Johnston, could not come to the picturesque Davos Klosters, yet Marshall Sponder, blogger at WebMetricsGuru.com, was quite ready to take over and debate from the point of view of socila media metrics and web analysis. Paul Holmes: “The social media proved they can overthrow governments. I debated Paul Holmes last month while in Davos for the On The Top conference; while some videos have appeared, those that pertained to our debate haven’t ( then again, it was 2 hours long ).
CREATIVE RAMBLINGS | MONDAY, JULY 2, 2012
[Social Media] 5 great articles you may have missed (June 25 – July 1, 2012)
How to Showcase Your Personal Brand on LinkedIn: 8 Tips by Lindsey Pollak (LinkedIn Blog) Infographic – 5 Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter and YouTube by Mike Lewis (Socialnomics) 25 Important Pinterest Tips for Your Career [.]. Here is a roundup of my five favorite articles for June 25 – July 1, 2012. Great Resources Lindsey Pollak Socialnomics
TRADESMEN INSIGHTS | WEDNESDAY, JANUARY 9, 2013
[Social Media] From a Marketing Perspective, What Keeps You Up at Night?
One of my biggest challenges is to keep up with our social media activities. Marketing Tips Social Marketing Traditional Marketing marketing challenges marketing nightmares marketing prioritiesI know we’re all faced with many challenges in our daily grind, but if you had to name just one thing that keeps nagging at you from a marketing angle, what would it be? Even though I’ve been doing it now for almost 3 years, it’s labor intensive and I always seem to run out of time even after I’ve delegated some of the activities off to other associates.
SMALL BUSINESS MAVERICKS | WEDNESDAY, JANUARY 7, 2015
[Social Media] How To Tell If The Next Big Thing Will Flop
'This is the time of year when the International Consumer Electronics Show gets a lot of media attention, and rightly so. see this as a lesson in developing an audience first, by utilizing social media, blog posts, and email to get people thinking about how this new thing will benefit them. . It’s the chance for the world to see what these tech companies have been diligently developing in hopes of being the next big thing. But many of these things don’t make much of a splash in real life. Underestimating The Market.
DANNY BROWN | FRIDAY, JANUARY 21, 2011
[Social Media] What I’d Like to See From Location Based Marketing Services
Why not tie it into other social media platforms you use? Location based (or geo-located) marketing is getting a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service, Foursquare is credited with Domino’s Pizza’s UK success and smartphone users get ready for augmented reality to guide their leisure time. And then there’s Facebook’s continued assault on world domination with its new Places app. All good stuff. And yet…. And there are some great opportunities to set yourself apart. Cross-Platform Marketing. Mayorship Shmayorship.
PUSHING SOCIAL | WEDNESDAY, SEPTEMBER 19, 2012
[Social Media] 10 Characteristics of a Spectacular Blog
Remember, blogs, social media for that matter can’t help a business without a great product, business model, or customers. They refused to promote via their social channels (Twitter, Facebook, and LinkedIn). Take a step back from your blog for five minutes. We are going to try our best to evaluate your blog and pinpoint a few areas you can improve. Specifically, we’ll race through 10 specific characteristics that define a spectacular blog. spectacular blog in my opinion, is a blog that achieves the publishers goals. Business blogs deliver customers. Is it too broad? Never.
SOSHABLE | MONDAY, JULY 25, 2011
[Social Media] The Evolution of Photos
In this social media world, there are those who share multiple photos every day. Check out their video: Facebook Featured Social Freshness photorocket photos videoPeople love pics. Developing film has become a thing of the past for all but the most traditional photographers. It’s all digital now. As the are of photography evolves, how we take and share our images changes with the times and advances with the technologies.
THE BLAKERY | THURSDAY, NOVEMBER 29, 2012
[Social Media] Though tech makes media experience perfect, the story of imperfection gains popularity
We’re getting close to putting the actual imperfect “reality” into media. As a result of an increasingly transparent world thanks to social media, the fabric of our culture is shifting. With reality shows and social media, we’re seeing less of a focus on being perfect, and more of a focus on what it is to be human–what it is to be imperfect. branding Customer Engagement Strategy advertising brand story content holidays imperfection martin lindstrom media storyWe’re seeing more scripts about imperfection. image source.
TECHIPEDIA: TAMAR WEINBERG | THURSDAY, MARCH 12, 2015
[Social Media] A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns
When we decided to start marketing our app, we tried Google AdWords, social ads, social media, and a bunch of other tactics to help market our app. Get a media kit. Most bloggers have a media kit. She did everything she could to make it right, creating multiple social posts, as well as sending out a newsletter to her followers. 'As many of you know, I’m working with influencer marketing platform, The Shelf. The article below is not mine but is probably one of the best guest posts I’ve ever received here. My First Epiphany. Yes, I know.
KIKOLANI | THURSDAY, MARCH 17, 2011
[Social Media] Fetching Friday – Resources Mashup & How to Help Japan
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, online business, SEO & social media and how to help Japan on kikolani.com. Top 13 social media ranking factors for SEO – if you’re hoping to rank better in search engines using the power of social media, here is an idea of what Google and other major players are looking for. Social Media / Social Networking. Fetching Friday – Resources Mashup & What Social Media Is and Isn’t.
THE RELATIONSHIP ECONOMY | MONDAY, OCTOBER 29, 2012
[Social Media] What Produces The Results Matters Most
Now “ numbers ” are attracting attention to social media. “It isn’t the numbers that matter rather it is the meaning in the numbers that matter most.” ” Business managers focus on things they can measure. Income, expenses, worker productivity and process variation consume peoples attention. Everyone seems to be consumed with numbers. Many people fail to consider some of the most important issues that truly drive a business besides the numbers. Subsequently everyone wants BIG numbers. Did the numbers lead them to change their thinking?
THE RELATIONSHIP ECONOMY | THURSDAY, SEPTEMBER 9, 2010
[Social Media] Following Sell-ebrity Sects?
Waiting in the grocery store checkout line, there is never a shortage of glossy media about the sex lives of Celebrities. Sellebrity Sects refers to a set of rules or principles set out as different from the rest and used for the specific purpose of liberating you from your values; your time value, social values, financial values, even your family values. Social media is introducing a host of new Sellebrities peddling some object designed to fortify their credibility, usually a book tour, keynote address, “Reputation”, social currency, or an A-list client.
THE RELATIONSHIP ECONOMY | SATURDAY, JUNE 19, 2010
[Social Media] Feeling the Cluster Funk?
While occasional cleansing, in a Schumpeterian sense, is good for industries, the extreme volatility takes a horrendous toll on that invisible turbine of the economic engine – social fabric. About Dan: Dan Robles is the Director of The Ingenesist Project, a private think tank in Seattle that predicts and specifies elements of the next economic paradigm as built on a platform of social media. Series Navigation «Crowdsourcing The New Exploitation Nielsen & McKinsey: Another Social Shift?» Uhmmm…sorry to break the news, it ain’t gunna happen.
DANNY BROWN | MONDAY, SEPTEMBER 19, 2011
[Social Media] Stop Kidding Yourself, You’re VERY Replaceable
Stop Kidding Yourself, You’re VERY Replaceable originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. This is a guest post by Marcus Sheridan. m going to sound like the most conceited jerk in the world for a few sentences here….but but bear with me. Over the past few years I’ve probably sold more swimming pools than any single person in the country. To put it simply, I’m really, really good at the skill called selling…. And I’m also incredibly replaceable.
GEOFF LIVINGSTON | SUNDAY, NOVEMBER 28, 2010
[Social Media] The Questionable Ethics of Klout Perks
On the social web, it is important to look at the details, including content publishing rights, communication “best practices, influence theory, or a “Perks package. ’ Marketing, PR and social media folks don’t have the same kind of rigorous code of ethics, unfortunately. Tags: social media calvin lee ethics klout klout perks Mike Ashworth Society of Professional Journalists Susan Murphy It has brought up the question of ethics. Will these influencers always reference the Perks program when touting their Klout?
MINDJUMPERS | THURSDAY, JULY 8, 2010
[Social Media] Version 2 of Viral Success
As social media marketing often shows, it’s profitable to give to get. You can read our blog post of the first film here: Thank You For Paying Your License » Follow Sara on Twitter Similar Posts: The Social Media Revolution Video – Refreshed Version Successful Ways To Create User Involvement The Most Badass YouTube Video Ever? It’s possible since the video has had 35 million views. The concept is to thank those consumers who pay their TV license instead of hunting those people who doesn’t. Isn’t it always like that? Show appreciation.
DIVA MARKETING BLOG | MONDAY, DECEMBER 31, 2012
[Social Media] Stories From Smaller Nonprofits: VolunteenNation
As The Fates would have it, just as I was feeling sad that I didn't have a nonprofit to share with you, once again social media came to the rescue. She has spoken at numerous conferences throughout the nation, has a column at the Huffington Post, was honored in 2010 as a L’Oreal Paris Woman of Worth , and was recently listed on the 2012 Forbes 30 under 30 Social Entrepreneurship list. Utilizing social media tools to promote the website over 8,500 youth have found volunteer opportunities through the website, organized volunteer events, and our annual volunteer fairs.
THE JORDAN RULES | MONDAY, OCTOBER 29, 2012
[Social Media] Emotion is The Secret to Creating a Meme
Remember, in order to create a meme, you're targeting influencers and using social media to spread a message. Memes have existed long before the internet and will continue long after. The insights that reveal how memes have come into existence also reveal how someone could create a new meme. Memes rely on appealing to deep-seeded, primal emotions to drive their transmission; but before I get into that, let me start with the basics. What is a meme? Memes are contagious ideas that get spread from person to person. Traditionally, memes like fads involve a gradual spread of an idea.
ENGAGING BRAND | TUESDAY, JULY 15, 2014
[Social Media] Productivity Tips #1 -How to Save 30 Hours per Month
The irony is that business have meetings about how social media is a time wasting activity! 'You know the feeling. You arrive at your desk in the morning. You look at your to-do list and then your calendar… when are you going to get some work done? What excuse can you make for not getting the action points done? You feel stressed and annoyed that if you had a clear calendar then you may actually get something done. Imagine if you had an extra 31 hours per month to do rather than talk, to think rather than hear excuses – wouldn’t that feel great. 31 hours!…
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 11, 2014
[Social Media] Are You Going To Do Things Differently in 2014 With Your Blog?
Well, let’s put a list of things together for you to evaluate: Goals - what were yours… thought leadership, lead generation, social media support? Are you maximizing your reach - is the content being utilized in all your marketing efforts including social media? Marketing Tips Social Marketing Traditional Marketing evaluating your blog getting the most out of your blog maximizing your content using a blog for content marketing 'When was the last time you reviewed your blog’s progress? Are you participating in forums and doing guest posts?
SOCIALNOMICS | TUESDAY, MARCH 16, 2010
[Social Media] Facebook Surpasses Google
While I’ve often said that Google views Social Media as their top competition, this rapid ascent by Facebook is astounding. By Erik Qualman. The week of SXSW Interactive Conference in Austin is an appropriate time for data to show that Facebook has overtaken Google in U.S. Market Share according to recent data from Hitwise. Facebook surpassess Google in traffic in the U.S. according to Hitwise. Facebook surpassed the previous most popular site, Google, in terms of overall traffic for the week in the U.S. web traffic vs. Google 7.03%. Facebook traffic +185% vs. Google 9%.
CONVINCE & CONVERT | FRIDAY, JULY 27, 2012
[Social Media] Social Pros 26 – Richard Owen, Satmetrix
This is Episode 26 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. It’s It’s six ingredients, top brands used to measure the revenue impact of social media.). Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcription. Jay: Welcome everybody to Social Pros. Hey, man.
STEPHEN P SMITH | WEDNESDAY, FEBRUARY 1, 2012
[Social Media] Getting Paid for Existing vs the Great Thanksgiving Hoax
The Weekly Letter covers topics such as: How you can use Social Media today to get more business. Business Development Productivity HBR honest metrics Ja-Nae Duane Looters and Moochers Socialism doesn't workMy Friend Ja-Nae Duane posted a link to a HBR article on Google Plus this morning: Tackling Business Problems. Integrate Your Marketing With Your Purpose We’ve talked about this since the financial meltdown. Now it’s time to do it: Unlink pay from performance. The evidence keeps growing that pay for performance is ineffective. This has been most true in the U.S.,
DIRECT MARKETING OBSERVATIONS | FRIDAY, FEBRUARY 3, 2012
[Social Media] Why Should You Comment On A Blog Post?
Social media has changed the game for journalists, for newspapers, for magazines, for bloggers and readers. I was reading an article today titled, Behind the Wheels: An all-too-real Cinderella story it had 12 comments. The piece was beautifully written and it was interesting to see what those 12 people had to say. Which got me to wondering: How come useless throw away blog posts and articles have tons and tons of comments and the good stuff gets next to nothing? felt like a sucker. So why did I click on it? Salacious content always works. People are suckers for lists.
WAXING UNLYRICAL | WEDNESDAY, MARCH 5, 2014
[Social Media] Four Ways Content Writers Can Change the World
But writers- and social media practitioners, speakers, and other professional communicators- can often get the point across as well as or better than others. 'I have long been a proponent of the power of language. From the time I wrote an essay in second grade that blew away half of the elementary school teaching staff, to what felt like thousands of rounds of high school debate, to my current job at the helm of a fast-growing stable of content writers, language has been an intimate part of my existence. Image: Hownote via Wikimedia Commons, CC 3.0. Leverage content for causes.
SPIN SUCKS | MONDAY, JANUARY 17, 2011
[Social Media] The 10 Reasons Integration Is Crucial In 2011
This past year you got to play with social media tools and figure out which were most applicable to your business. Customer service and HR want a role in what marketing and communications are doing through the social networks so they’ll actively search ways to stay relevant in the ever-changing technology world. So your website will serve as a hub for all your social networks and then push people back out to various posts on the web. It shouldn’t come as any surprise to you that 2011 is the year of integration. Not convinced? Don’t ignore one for the other.
GEOFF LIVINGSTON | FRIDAY, FEBRUARY 18, 2011
[Social Media] A Better Social Web Exists
A better social web exists. Today, this social web isn’t popular, instead it has fascinating small pools and eddies of action and meaningful dialogue. But this can be The Social Web, a place better than a popularity driven attention sphere focused on the best looking unicorn (Bieber or Kardashian, take your pick). Rather than dismissing social media ‘s incredibly empowering capability in the hands of the Fifth Estate, the better social web seeks to increase online literacy for Everyone using these tools. It exists within each of us. Maybe.
BLUE FOCUS MARKETING | WEDNESDAY, JUNE 12, 2013
[Social Media] Facebook Home – The Pursuit of Social WOW for Brands
This new take on the mobile social experience should better equip brands to put the “wow” into their interactions with their Facebook community. While not a dedicated operating system itself, Facebook Home installs to Android phones, creating a “family of apps” centered around Facebook that makes social mobile interaction a cinch. Facebook historically hasn’t relied too much on commercials, but the social media giant was eager to unveil a trio of new ads to celebrate the launch of Facebook Home. The Facebook Home platform aims to do just that. It’s powerful.”.
DANNY BROWN | SUNDAY, JULY 3, 2011
[Social Media] On Creating and Curating an Experience
On Creating and Curating an Experience originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. We like to be entertained. We enjoy storytellers that can transplant us into fantastical realms and take our imaginations on rides that we’d never usually imagine. We like touchpoints. Simply put, we enjoy being part of the experience. The best storytellers are that because their audience is enveloped by the words from the pen or the lips of the person telling the story.
IMAGINE YOUR REALITY | TUESDAY, DECEMBER 28, 2010
[Social Media] What I’m doing to get ready for 2011
I’m continuing work on my next social media book. I’m not going to write yet another blog post about setting goals vs resolutions or tell you why you should be working on your business now during a lull time. There’s other blogs that will tell you that. Instead I’ll tell you what I’m doing this last week of 2010 so I can be ready for 2011. And you can decide if my actions are applicable to your business or not. I’ve created both physical and electronic files for my 2011 financial books. I’m closing my 2010 books on December 31st.
GAURAVONOMICS | WEDNESDAY, AUGUST 18, 2010
[Social Media] Are We Becoming Digital Nomads?
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « GlobalPost Story on the Role of Social Media in the Kashmir Protests Killer Startup Idea: CrowdQuest White Label Platform for Crowdsourcing Q&A » Are We Becoming Digital Nomads? In my previous avatars, I have studied at IIM Bangalore, held senior marketing roles at the Tata Group, taught social media at Georgetown University as the 2008-09 Yahoo!
SMALL BUSINESS MAVERICKS | SATURDAY, JANUARY 28, 2012
[Social Media] Which Metric Should Small Businesses Be Concentrating On
The same can be said for SEO and social media marketing. Pay-per-click, search engine optimization and social media marketing are not always the best channels for some businesses. Online marketing has, to a certain extent, blinded many business people to some of the simpler rules of business. Analytics is one area where the online world often seems to have different rules than an offline business. What’s the most important metric for a small business. Traffic? Conversions? Search rankings?
TWIST IMAGE | WEDNESDAY, NOVEMBER 23, 2011
[Social Media] The Mobile Imperative
often lament this moment in time as being one where us Marketers are trapped in media purgatory. If you think that most brands still struggle with the Web, e-commerce and Social Media, I'm proud to state that I think mobile - and how it will connect us - will make everything else look like a joke. media channel. media purgatory. social media. There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. It's not heaven. brand.