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    [Social Media] Integrate consumer trends with your overall community strategy.
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Integrate consumer trends with your overall community strategy November 19, 2009 in Community Building , Community Engagement | Tags: consume trends , research , Have you thought much about how you will take your community to the next level in 2010. days ago This one caught my attention: Junk research, shabby journalism and social media. You do the same. What do you think? Attitude is everything.
    [Social Media] Special Report: The Community Manager Survey « Online Community.
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Special Report: The Community Manager Survey April 12, 2010 in Community management | Tags: Community management , community manager , "community manager survey" I am happy to announce the release of my very first Special Report. I’d like to send special thanks to the sponsors of the report: Social Strata, emoderation , comBlu , Sociia Internet Communications and Linqia Marketplace’s The Moderator Community.
  • VIPER CHILL  |  MONDAY, JUNE 20, 2011
    [Social Media] The Ultimate Guide to Keyword Research
    One query which let me to taking action, was “Social Media&#. Through this I found that the related keyphrase – social media strategy – gets searched for 6,600 (exact) times per month. At quick glance the search results didn’t look particularly competitive and social media strategies were actually one topic that I wanted to cover. Utilising the power of the keyphrases that people use online has enabled me to make a full-time income since February 2009. And, in-turn, make more money. This is known by many as Keyword Research.
    [Social Media] A Smile - The True Engaging Brand Secret
    Is Social Media Shabby Chic? 'Age is something that has never bothered me. am one of those people that see age as a number - always have done, always will. have promoted yound and old alike because to me it is about talent nothing else. . There is one thing that I look for in people - can they smile both at themselves and at life. Yes, there are times when we need to be ''serious'' however to bring energy to a room, we need to bring a sense of belief, a sense of enjoyment and a sense of loving what you do. Not through plastic surgery but through the time tested art of laughing.if
    [Social Media] [Please Share!] Are you a Millennial aged between 25-30?
    Using YouTube for B2B 3 Reasons Why Content Marketing Doesn’t Work for Associations Proven Tactics to Recruit, Retain and Unleash Millennial Talent BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups Cool Social Tools: Double The Donation Healthcare and mobile technology. appeared first on SocialFish - Social Media for Associations and Nonprofits. 'In case you hadn’t heard yet, Jamie and I are doing some research for our next book, and we are looking specifically for the perspectives of Millennial employees in the workforce. Millennials: we want YOU. Potluck
    [Social Media] How To Write The Perfect Twitter Bio
    Just like anything else on social media, you are putting yourself out there. 'Writing your Twitter bio may be the most complicated thing about Twitter. Well that, and trying to figure out how to contain all your thoughts in just 140 characters. However, just mindlessly writing your Twitter bio may do you more harm than good in terms of followers, and people who actually can find your Twitter account. It may be time to rethink what you currently have. Your Twitter bio is not a grocery list. Your bio is the place to describe yourself to the world. Trust me I am victim of this.
    [Social Media] Pinterest for Business: 9 Tips From Superuser PediaStaff [CASE STUDY]
    How PediaStaff is using social media sites to drive its staffing business. She’s created dedicated Discussion boards for different types of pediatric therapists,  such as this  Social Occupational Therapist Discussion Group board. This post originally appeared on the Realtime Report. Author Tonia Ries  kindly agreed to let me repost it here, ’cause it’s just that good. PediaStaff is not an association, however its target audience – pediatric therapists – are a classic example of the kind of target audience an association might have.
    [Social Media] Are You Using LinkedIn For New Business Development?
    LinkedIn is an important social media platform for new business that helps you to: Re-establish  older connections  with past colleagues and clients. LinkedIn has been the “dark horse” of the social media platforms. Marketing Tips Social Marketing hubspot jim lister using linkedin for new business developmentLinkedIn 277% More Effective for Lead Generation Than Facebook and Twitter. In a study  conducted by Hubspot, LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) million groups.
    [Social Media] Influence: The Importance of Consistency
    Applied to social media and blogging in particular, I think frequency is important, but what’s more important is not just the amount of posts, but the consistent delivery of that content. The only alternate topic is social media, but for my own purposes, I would prefer to focus on the four prior topic areas; the first three for business, the fourth to allow people inside and get to know me (good and bad). If I go social, it’s important to tie it back to one of those. Image by jot777stan. as key determinants of influence. Go Klout. Cialdini, PH.D.
  • GET SOCIAL PR  |  TUESDAY, MAY 15, 2012
    [Social Media] Three Tips To Build Clout and Klout at the Same Time
    ” (The shit he refers to is social media marketing). Yet another skeptic told me, “Rodger provided an outstanding series of social media classes for Lawrence Chamber members in Fall 2011. went from being a social media agnostic to ‘cant wait to post this on FB’ by listening to Rodger and following his advice.” ” Media RelationsOne of my colleagues and I had a discussion not long ago. We turned to the other  and teased each other about our Klout score. Mine was lower than her’s, and that was surprising.
    [Social Media] Innovation, Agility, and Social Organizations
    It was earlier in the year that I made the connection between agility and social organizations. But social organizations are trying some new things. Social organizations are generative. That’s one reason why they embrace social media. Agility is one of the big problems that can be solved when organizations become more human (the other big one is engagement). Traditional organizations are bad at agility because they are steeped in mechanical thinking. guess that’s to be expected. Machines are not designed for agility. Humanize
    [Social Media] The Art of Conversation (and the jazz analogy)
    And in social media in particular, if we want meaningful exchange and insightful learnings, we’ve got to put listening at the top of our priorities.  Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on July 27, 2010 at 2:10 pm and is filed under social media , wisdom with tags chico chagas , jazz , listening , social listening , social media , the 606 club , the social conversation. Wisdom London Creative Communications is our world… « How can Foursquare benefit B2B? Ready for a jazz analogy?
    [Social Media] Drafting My Next Job Description
    After five years as a self-employed digital media teacher and consultant, I want a change of pace. Work closely with marketing staff to develop strong and effective advocacy messages, create stories, and generate content for blogs, social media, and our website. 'Fluent in internet technologies and tools and with highly developed skills in oral and written communications, I have a proven ability to explain complex concepts clearly and concisely. want to transition from shared office spaces to a stable workplace with coworkers. Got a tip or idea? Thanks. Position Summary.
    [Social Media] The New Skills
    Considering these goals and considering things like using Google History + search of history, tagging instead of hierarchical folders, social tagging, desktop search, mobile devices and mobile look-up - it’s easy to see that there are a host of new possible methods to apply to this part of knowledge work.  When you begin to look at areas like Scan, Find, Network, Collaborate and Learn, the “new&# skills are even more new because we are going from individual to social.  However, the more I learn about PLN/PLE, the less “new” the skill seems.
    [Social Media] Tips on How to Avoid Blogging Mistakes
    recent article by Cindy King in Social Media Examiner, 21 Dangerous Blogging Mistakes (and How to Fix Them) outlines some items from industry leaders on what they see as the biggest mistakes. Marketing Tips Social Marketing cindy king how to avoid blogging mistakes Social media examinerIf you do a blog and aren’t getting the results you were hoping for, maybe you’re doing something wrong. It’s a good read and we’re all guilty of some of these. You need to understand the problems of your audience.
    [Social Media] Are You Trapped in The Content Marketing Box?
    You join the approved list of social media networks. You decided to focus on just one social network and set the goal to completely saturate it with your content. Yep, that means you would just have one social icon. '“Man the living creature, the creating individual, is always more important than any established style or system.” - Bruce Lee. You are slowly being manipulated into a box. You didn’t create the box. You can’t see it but I bet you can feel it. In this case, it’s the content marketing box. You feel that you must fall into line or be ignored. Less guts.
    [Social Media] Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)
    Share This is billed as “the social media handbook for PR,” and it is very well-written (Richard sent me a copy). We had a terrific #measurePR chat last week. Richard Bagnall , one of the founders of Metrica, which is now part of the Gorkana Group, was our special guest. I’ve known Richard for – oh, seven years now, I think – wow, seven! – and he is just one of the smartest and nicest people in the world, let alone our field. Plus he has that jollye olde British accent, don’t you know, and it sometimes even comes across in tweets.
    [Social Media] The Intern and the Executive Coach, Part I: Clueless
    It looked legit – in fact, it has a decent social media presence – and I called it. Career Public Relations Shonali Burke bad pitch building media lists intern mistakes pay it forward public relations lessonsThis is a true story. received this email about a month ago. Now, I’m used to getting bad pitches on a regular basis (which is an extremely sad thing to admit as a state of regularity for the public relations industry), but this one made even my jaw drop: Hello, My name is  and I am the current intern at __. look forward to hearing from you soon!
    [Social Media] The One Marketing Technique that’s Best for Your Launch
    Our primary audiences were PR professionals and social media consultants who were looking for an inexpensive solution to monitor and track their customer’s brand on social media. Mukund Mohan is the CEO of Jivity, a social commerce and brand merchandising company. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post from Mukund Mohan. Besides these blogs, our press release got picked up by Marketwire, BizJournals and MSNBC. Marketing
    [Social Media] Why You Should Consider Using Hashtags
    If you use a blogging platform like WordPress or social media sites like Flickr , you’re probably already familiar with the idea of using keywords to help tag your blog posts or photos. For new Twitter users who may still be a little puzzled by hashtags, my hope is that re-conceptualizing them as keyword tags will help you benefit more from the one of the most interesting and useful social media tools available on the Web today. As a result, I didn’t utilize them. Keyword tags allow people to more easily find related content of interest.
    [Social Media] One-leg wrestling champion inspired by posts on Facebook [video]
    Robles received plenty of encouragement on social media (see Twitter screens hot below) before and after his historic victory. Robles who was born without his right leg received words of encouragement throughout his wrestling career on social media sites like Facebook and Twitter. Social Action 4 U: Make-A-Wish Foundation. Wrestler Anthony Robles raises his hands in victory, but he was a champion well before he took the mat. Robles defeated Iowa  sophomore, Matt McDonough, 7-1. “I wrestle because I love wrestling,&# Robles told USA Today.
    [Social Media] Top-Level Numbers Are Candy
    In the course of writing a review of Social Media Metrics , Jim Sterne's excellent overview, I thought of some similarities in how easy it is to focus on the least useful numbers. Drill into the social media numbers Social media generates some feel-good numbers, too. Way back when MTV played music videos, I was on the radio. On the creative side, we got excited about the ratings—especially when we topped the market. When I was on the sales side, I learned about how the business uses those numbers. Somebody had to have "the most popular" station.
    [Social Media] Monitoring Your Company’s Brand Online with MutualMind
    MutualMind takes the different aspects of social media and brings them together into a concise, and helpful way. MutualMind also helps companies promote brands on social networks, such as Facebook and Twitter, while providing powerful, and comprehensive statistical analysis to maximize results from analytical social media monitoring. MutualMind does a great job of gathering statistics from several social media sources. Search Engine Optimization: Is Social Sharing the Next Link Building? Subscribe to the comments for this post? Digg this!
  • TWIST IMAGE  |  THURSDAY, MAY 12, 2011
    [Social Media] Moving People Creates Movements
    One of the reasons I love Social Media so much (and, more specifically, Blogging) is the instant feedback you can get from it. Traditional mass media journalists may even call you up to be interviewed about it. Things move very fast in the Social Media spaces. In all of these channels and new media spaces, isn't it astonishing how little of it actually moves people. mass media. new media. social media. What is art? Music is art and so to is the work that many of us do. Does your work move you. or anybody else? It's a shame.
  • KYLE LACY  |  MONDAY, JANUARY 21, 2013
    [Social Media] HOW TO: Get Your Facebook Community to Leave You Positive Reviews
    Growing your Facebook community is a worthy goal for 2013 considering social commerce is projected to grow into a 14 billion dollar industry in just two years. Why You Need Positive Reviews on Facebook: While some companies are still struggling to establish an ROI from their social marketing campaigns, others are successfully ensuring they are part of the social commerce growth trend. 68% of consumers go to social networking sites to read product reviews, Nielson. This post was written by Kristina Allen, head of social marketing at an ad agency in Miami, FL.
    [Social Media] When A Company Chases Its Tail…
    This means we need someone to lead our social media strategy,  more people engaging on social media channels and we need to increase our staffing in the customer service area. 'Have you ever seen a company chase its tail? It goes round and round chasing circular logic but never advances forward. Sooner or later they end up getting dizzy and frustrated then they settle down for a while. But sooner or later they end up chasing their tail all over again with yet a different set of circular logic to justify the chase all over again. Need an example?
    [Social Media] Social Is The Lever That Balances Power
    Now, because of social technology and transaparency of offenses, the people have a righteous anger about the way organizations and institutions have used power for the few while letting the many pay. We’ve seen significant events unfold politically through the power of social media and the power it has given people to organise and mobilise themselves against oppression. We’ve witnessed backlashes against Airlines, popular Brands, and Financial Institutions all powered by social media. The stronger the voice the more influence they have had over the many.
    [Social Media] Value Creation Has Shifted From….
    The Social Era is unfolding before our eyes and many are perplexed by the waves of change occurring throughout all markets. Old management models are not adequate enough to inculcate the changes required to succeed in the Social Era. Social media, and all things social,  represents intangible capital  being created, added to, distributed and consumed. No need to list all the statistical evidence but when you consider 1/3 of the world’s population is using social media that alone represents a significant dynamic creating lots of change. Get it?
    [Social Media] Marketers Hunt and Customers Watch
    It isn’t and if you use social media with your institutional thinking for both you lose. That isn’t what the human network refers to “being social”  However most marketing efforts reflect a “get and keep them” sentiment and that is how buyers feel and talk about your marketing efforts. The language that comes with marketing, especially in terms of all things social, has evolved into something that sounds like a droid trolling for “friends” rather than a human engaging with sincere intent. Lets be real.
    [Social Media] Groupon: 93% Off Sugar Calories
    Everyone is looking for a bargain so what more social pursuit could any morally conscious social media enterprise endeavor to deliver to the vast population of consumers? Instead of exploiting the throes of financial decline, surely our great social media innovators can do better than Groupon. Finding Groupon for LCD monitors. ve been collecting Groupon Spam in a special folder in my email box. guess that it is technically not Spam since I did sign up for it. Or is it? Up to 83% Off Laser Hair Removal (depends on how much laser hair you have?). feel it coming.
    [Social Media] Google’s Geo-Location, Google-Me & Search Frustration Play Plus Web Journal Sept 18th-20th, 2010
    In yet another story about Google, Google-Me is going to be released soon and JaTin thinks it just might be as good or better than Facebook by integrating most of the parts of Google together via a Social Stream… Michael Arrington at TechCrunch was able to  pick up one specific detail from unnamed “sources who’ve worked with Google on the product&#. On the other hand, Fred Wilson thinks that Google is missing the point by using a social stream to connected up various parts of Google via  Google-Me, just see his post on Social Layers and Social Intention.
  • KIKOLANI  |  FRIDAY, MAY 4, 2012
    [Social Media] Fetching Friday – Resources Mashup & Chinchilla Love
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on Here are 15 questions to ask about their content, SEO, and social media. Social Media / Social Networking. 13 Ways to Create a Cringeworthy Social Media Presence – this post is going to outline all of the worst offenders we’ve seen in social media. Otherwise, consider these cautionary tales to help protect your own social media strategy.
    [Social Media] PR Agencies Need to Understand the Digital Communication Laws
    The involvement of the Office of the Privacy Commissioner is especially welcome for consumers, given their office forced Facebook to change its privacy settings for Canadian users, amongst other victories for Canadian consumers against social networks and data tracking. In one respect, it’s kind of disappointing to still be talking about best practices as well as legal requirements when it comes to email marketing (or any kind of digital marketing, since this impacts social network messages as well as mobile marketing). And that breaks the law (or is about to).
  • KIKOLANI  |  FRIDAY, AUGUST 26, 2011
    [Social Media] Fetching Friday – Resources Mashup & Best Wedding Video Ever
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on An analysis of the top content at Social Media Explorer and what it means about adhering to common blogging practices and strategy. step by step guide to overcoming digital overwhelm – if you have tech overload, social media fatigue, or other symptoms of digital toxicity, then this is a must read guide. Social Media / Social Networking. The Resources Mashup.
    [Social Media] How To Easily Hack Your Facebook Profile Photo
    You are also invited to connect with others interested in social media on the friendly folks on the  AlmostSavvy page on Facebook where we share news and tips. Social Media Stats – It’s Raining Content! Social Networking Friends vs. Real Life Friends How-to: View and Organize Fan Pages on Facebook Hey, Facebook, It?s Yes, I finally gave in. had resisted the call to “upgrade&# my profile on Facebook for several weeks. Calling it an “upgrade&# didn’t fool me. heard the buzz and read the complaints. Really! Just Ask the Goat).
    [Social Media] Mentor Monday: 5 Reasons to Have a Mentor
    The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals Mentor Monday: 5 Reasons to Have a Mentor Photo cred: Timothy K Hamilton If you didn’t already know, mentors are the single most valuable resource a young professional could hope to enjoy…aside from actual experience. Starting off isn’t easy.  Mentors make it easier.  If you are able to create meaningful relationships with older, more experienced professionals, you’ll certainly have a leg up on your competition. mentor provides you with… Their experiences.
    [Social Media] Get More Media Savvy
    You have probably seen enough instances of immaturity in the Social Media channels to make you feel like this is nothing more than a digital kindergarten. If you don't like the idea of being a journalist, then just consider (for a moment) taking some time (and it doesn't need to be a lot of time) to get more media savvy. Here's how to get more media media savvy in 6 steps. While this is an important part of Social Media, it's also important to take a deep breathe, cool down and really think about what you're about to post. mass media.
    [Social Media] Google Wave: Invite Led Viral Campaign
    slew of chatter broke out over Social media networks when Google announced the release of its browser Chrome. It works by incorporating a host of commonly used features such as email, IM, rich media sharing, wikis and social networking. But, Google’s foray into the social networking space is yet to undergo the acid test and its success will depend on its ability to address the skepticism that currently surrounds the Wave. Taly : Google’s Wave generates successful social waves. sense of Déjà vu is hard to avoid. The story so far. Industry Reviews.
    [Social Media] 7 content curation tools that you should start using today
    If you are involved in social media, chances are that you have heard of content curation. The following is a guest post I wrote for Internet Billboards. The phrase has amassed a huge amount of publicity, as well as strong advocates and ennemies. The latter often contend that curation violates copyright laws and provides curators with an [.]. Blogging Guest Posts Pinterest Scoopit content curation Curator google Internet Billboards Storify
    [Social Media] Week in Review August 24 – August 30, 2014: Posts and Podcasts
    Social Media Can Boost Your Subscription Business. 'Week in Review August 24 – August 30: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts. The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in Review: August 30, 2014 from Mike Sansone. You can catch a complete review, in addition to top links to give your small business a L.I.F.T Get Better at Getting Better.
    [Social Media] Build From Your Base
    Related Stories Custom Orders Begin with a Core Framework A Guide to Social Media Etiquette for Business The Steps From Business Owner to Franchise Owner Is Guest Posting a Good Business Practice? 'Every baseball swing is different until the base or point of contact. If a player slumps, we tell him to “build from your base” Same is true for business. Every business is different. Even competitors in the same town or service industry can be very different. It might be a different focus (people, product, or process). And of course, personalities always play a role.
    [Social Media] Tutorials on Time-Saving Tools for Business (Clips)
    'Here are a few of the tools I most often recommend and use daily for business that saves time and increase productivity: Buffer App -  Buffer allows you to schedule updates in advance for your different social media accounts. Can''t see the video in your RSS reader or email? Click Here! Dropbox  - Dropbox allows you to save and share files to the cloud and retrieve them from any device. Can''t see the video in your RSS reader or email? Click Here! Snagit - Snagit allows you to capture images from any website, and modify size, color, or overlay text. Also an extension for Chrome.
    [Social Media] At Least One
    is this exercise a conversation with my blog – or an attempt to prove there is only one immutable law in social media ? 'I’m thinking. about not writing a blog post today. missing a day isn’t a bad practice. apologizing for missing a day (or any amount of time) could be a bad practice. if nobody shares my stuff, does that mean they don’t like it? if I write a post that nobody shares, should I still share it later? once wrote a post about eye rests. still share that via email at least three times weekly. also wrote an update which I should share more often.
  • KIKOLANI  |  SATURDAY, JUNE 15, 2013
    [Social Media] Grab a Copy of The Guest Blogging Survival Guide for Free
    'One question that I am often asked is how do I get published on so many of the top blogs like Social Media Examiner, Search Engine Watch, Search Engine Journal, ProBlogger, and others. So I decided to put together a little guide to guest blogging. This free 8,000+ word guide will take you through the guest blogging process and show you how to do the following. Find guest blogging opportunities. Research topics to write about. Connect with the right people. Write the perfect guest post. Create an author bio that sends visitors and fans your way. Blogging
    [Social Media] Webinar: 8 Content Initiatives You Need to Seriously Consider for 2012
    In this hour presentation, Joe will discuss eight initiatives that all marketers need to consider now when it comes to corporate storytelling and social media. Marketing Tips Marketing Trends Social Marketing content marketing content marketing institute contnet marketing webinar get content get customers joe pulizzi managing content marketing socialtractContent marketing expert and founder of the Content Marketing Institute , Joe Pulizzi will review the practice of content marketing and why it’s one of the fastest growing areas of marketing today.
    [Social Media] Digital Marketing Strategies
    Many would say that you don’t need a social media strategy or an SEO strategy as much as you need a content strategy. Although content marketing includes quality-written Web content and social media maintenance, it also includes blogs, eBooks, webinars, white papers, and a variety of other outlets. Via the Straight North blog: PPC (Pay Per Click). PPC marketing provides instant results because it generates visitors quickly and also lets you measure your budget and ROI appropriately. Have you already established your brand? Email Marketing. Content Marketing.
    [Social Media] 10 Ways Savvy Bloggers Use Landing Pages
    These comments offer “social proof,&# lending authority to your page and thereby increasing conversions. Excellent tips The Copyblogger media crew is obsessed with packing education into every product they sell. Jumpstart social media. Blog Marketing copyblogger media landing pages premise premise copybloggerThe magic formula for growing a spectacular blog is getting your readers to take action. lot of action. Specifically, you want to funnel your most devoted followers into an e-mail list or convince them to purchase a product. Premise is no different.
    [Social Media] Bringing Open Community To Public Relations
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Bringing Open Community To Public Relations November 22nd, 2010 Tweet Color me thrilled When Maddie Grant and Lindy Dreyer asked me to participate in a virtual book tour to explore concepts from Open Community (they call it “a little book of big ideas for associations navigating the social web&# ), I was thrilled. Maddie : Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web.
    [Social Media] Social Business Trend for Next Decade
    Social media or social marketing have changed the way customers see the relationship with brands. You see when people taste a bit of power.they normally start a media was evolutionary. what I call the 'social business'. What opportunities could we start work on today to create the new social business model of the future?".  . What is Social Business Trying to Do? Social Business Predictions. Must Have's of Social Business. Mindsets For Creating a Social Business. Reduction in environmental footprint.
    [Social Media] Measuring Public Relations Outcomes With Seth Duncan
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measuring Public Relations Outcomes With Seth Duncan February 1st, 2011 Tweet I was going to try and have a post plugging today’s #measurePR chat up early today… but then I realized it would be so much better if I was able to get the recap up instead. Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. » Right? So here I am! Right?
    [Social Media] What Are You Using to Help Identify Topics for Writing Your Blog?
    Social media is a great tool for new business, but it is the creation and curation of content that will provide success. Use the share settings to share your favorite blog posts and articles directly to Facebook, LinkedIn, Twitter, Google+ and other social media channels. Marketing Tips Social Marketing Google reader ways to reasearch topics for blogsReading Will Fuel Your Writing for New Business. Google Reader will save time and allow you to consistently share and create appealing content that will be of primary interest to your target audience.
    [Social Media] What I've Learned About Blogging Based On A Year's Worth Of Data Home About Me My Videos My Resume Contact Me Browse > Home / Blogging , Social Media , Wordpress / What I’ve Learned About Blogging Based On A Year’s Worth Of Data | Subcribe via RSS What I’ve Learned About Blogging Based On A Year’s Worth Of Data August 25th, 2010 Posted in Blogging , Social Media , Wordpress Tweet Share I didn’t really get serious about blogging until the past year, and even then, I haven’t written as much as I would like. of my top 10 blog articles are social media related.
    [Social Media] How To Start Generating Traffic On Your Blog
    Social Media Scheduling. Your marketing campaigns, reputation management, brand recognition, and customer loyalty are equally part of the mix and are affected by social media, email, niche communities, and SEO. 'Search Engine Journal has an impressive addition to their Blogging 101 Series — this one’s called Traffic Generation For Blogs On A Budget. He does mention a few tools that will cost a little bit, but most of his information is going to cost you effort instead of your cash. Learn How To Do These Simple Things. Smart Facebook Advertising.
    [Social Media] 2015 Marketing Predictions Pop Culture Style by @SteveOlenski via @Forbes #SocBiz
    Fueled by Millennials, the social employee revolution is the first generation of digital natives to walk the planet. The generation that helped to define what it means to ‘go social’ will fuel a re-birth of creativity and help us to re-imagine the future of marketing. One of my favorite tweets declaring that Tom Peters started the fire which The Social Employee is now spreading came from my book’s Afterword Author, Kevin Randall ( @kevinbrandall ). See what others are saying about The Social Employee and order your copy today! 'Written by Steve Olenski via Forbes.
    [Social Media] Cognitive Surplus - Use Social Connectivity to Change the World.
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Cognitive Surplus – Use Social Connectivity to Change the World June 29th, 2010 |Written By: Jay Baer | View Comments Tweet My TIVO hates Clay Shirky. And when the accidents went away, so did the behaviors. Tune in.
    [Social Media] Printing Social Currency; Influence vs. Intentions
    PeerIndex and Klout are the two main players that promote a social score based on influence, obstensibly to mimic the credit score upon which all currency depends. That “intention” is then capitalized, combined with the intentions of others, and securitized into bonds that finance important social services and institutions that support those intensions. Likewise, a social currency may be similarly conjured into existence – based on a person’s promise to increase human productivity in the future, not however, to increase human consumption in the future. That’s it, really.
    [Social Media] Social Multiplier Effect on Innovation
    However, in society, these interactions are largely accidental; people meet at Church, Starbucks, and Social Events or by word of Mouth. special case of the above business method and resulting social network is called the Multiplier Effect. About Dan: Dan Robles is the Director of The Ingenesist Project, a private think tank in Seattle that predicts and specifies elements of the next economic paradigm as built on a platform of social media. If we combine the parallel transaction with the series transaction we have what now looks like a   neural network.
    [Social Media] Google+ Is the Social Network That’s All About Search
    Did you hear that Google launched a social network called Google+? In the past, Google took a stab at social by purchasing Orkut. Kinda seems like Google is the Elizabeth Taylor of the social world, doesn’t it? Given those four trips down the social aisle, and the fact that employee bonuses are tied to getting social right this year, it’s pretty clear Google is borderline obsessed about social. That’s why it is so critical that Google get social right. Because social is where the data action is. This is a guest post by Sean McGinnis.
    [Social Media] Social Subscribe – Why Facebook Likes Do Matter
    As Jay’s Social Pro’s Podcast # 13 with guest Tom Webster pointed out, subscribing to an email is a linear expression of permission from a recipient to a sender. larger study conducted by social media agency SocialCode in the fall of 2011 suggests that Facebook fans are approximately 291% more likely to convert on any of the 7 engagement actions on a Facebook fan page than non-fans, which includes the ability to purchase products and services. facebook edison research email marketing facebook likes guest post nate riggs Pagelever The Social Habit
    [Social Media] My one prediction for 2010: Access denied « Online Community.
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed My one prediction for 2010: Access denied December 24, 2009 in social networking | Tags: "2010 predictions" social media predictions , facebook , twitter I hope you’ve enjoyed updating your Facebook status, making connections on LinkedIn, tweeting for the masses and watching YouTube videos from the comfort of your employer’s keyboard, but I think that will change for many in the next year. Great.
    [Social Media] #measurePR Recap: Chatting with Heidi Sullivan
    hint: social) #measurepr. Since Heidi is a self-proclaimed social media metrics “nerd,” we asked her to weigh in on  AVE (ad value equivalency): A4: PR people CAN measure actions beyond AVE – understanding qualified eyeballs and the actions stories inspire. Events Measurement MeasurePR Shonali Burke #measurepr digital content heidi sullivan social metrics 'Disclosure: Heidi Sullivan, the featured guest on this month’s chat, is an executive with SBC client Cision. However, I’m proud to have called her “friend” long before that.
    [Social Media] Webinars in 2012 ? Where are They Going?
    We’ll be featuring a lot more posts about social learning (you’ve probably noticed some already ) and we’ll introduce our full CommPartners team soon! However, with such rapid progression in social media and collaborative learning, the webinar curriculum is in transition. Some essential modifications to accommodate the changes in 2012 include: The Implementation of Social Learning. Social Learning has been one of the most influential trends in online education over the past few years. Content Strategy Social LearningWebinar Structure.
    [Social Media] Marketing Automation Discussion at SFAMA
    If they follow up with giving you more information such as social media contacts by sharing your landing page, you can begin to learn more about this prospect and start to offer them customized information that hits home with them. social business inbound marketing 'Last night I moderated a very interesting panel for the San Francisco American Marketing Association on marketing automation. It was an great group for this kind of discussion and I wanted to share some of the takeaways with you. On the panel: Jason Miller – Marketo. Lindsay Mahoney – Silverpop.
    [Social Media] What Pinterest’s Updated Policies Mean for Marketers
    ———— With the changes to Pinterest’s Acceptable Use Policy, marketers may have to rethink the way they use the social site. Related Posts Five Web Design Trends to Watch Why They Don’t Follow You On Instagram [Cool Infographic Friday] Big Data Big Profits Digital disruptor: How Bitcoin is driving innovation in entertainment, media and communications 3 Ways to Identify Influencers for Your Blogger Outreach Campaign A Little Privacy, Please! Your Rights and Social Media Policies. Paying Pinners. Accessing Data. Contests.
    [Social Media] 2012 Mardi Gras and Fat Tuesday in New Orleans: Different?
    Mardi Gras and Fat Tuesday must be different given the proliferation of camera phones and social media. Take the omnipresence clicks of camera phones (that basically every American carries), combine that with the fast and massive reach of social media, and you would seemingly have massive impacts to the behavior exhibited at the New Orleans Mardi Gras celebration. Worse yet are the now ubiquitous HD video cameras that are embedded in most phones which leads to an even more robust experience of sight, sound and motion. Socialnomics
    [Social Media] Easy Seo Tracking review
    I spent a little time testing EasySeoTracking against a few keywords where I might expect to rank on like “ social media monitoring&# and “social monitoring&#. EasySeoTracking found a page of my site in position 59 at Google and for Social Monitoring at position 54 (though I found it at position 63). From time to time people reach out to me to review their tools and platforms and that was the case with Dmitry Gushchin who hails from   The tool can be used for free but the paid version only costs $5.95
    [Social Media] Fetching Friday – Resources Mashup & Yosemite
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on The Hidden Cost Of Cheap SEO & Social Media Labor – In life and online, you get what you pay for. ve said it before and I’ll say it again: solid, successful SEO and social strategies take time. Social Media / Social Networking. The Resources Mashup. Blogging / Content. Here I analyze ten different sources of traffic and show which ones are worth pursuing.
    [Social Media] Crisis Management Series
    Our digital colleague and social media public relations counselor, Rodger Johnson, has written a series for THINKing about issues management. Photo credit: click from This post provides you a brief overview of each installment plus a link to get to them easily. How To Manage Issues Before They Become A Crisis - Organizations large and small, for profit or not, must struggle with issues that affect the way they do business. Learning how to spot, and take part in shaping issues can strengthen brand equity and give you a competitive advantage.
    [Social Media] Top Posts of 2011
    Monitoring Social Media Before You Have a Budget - May 2008 (#1 in 2009 & 2010). Global Social Media Usage Patterns - January 2011. The Specialization of Social Media Analysis - March 2011. Professional-Strength Social Media Aggregators - June 2010 (#8 in 2010). Defining social media relations - November 2006 With only four of the top ten from 2011, this view always misses what I think of as the more interesting posts, which is why I choose my own list for revisiting 2011. Remember these? March 2011. Happy New Year.
    [Social Media] What You Liked in 2010
    Monitoring Social Media Before You Have a Budget - May 2008 (#1 in 2009) Visual text analysis - April 2007 (#4 in 2009). Corporate social media specialists - September 2007 (#5 in 2009). Comparing Social Media Analysis Platforms - March 2010. Professional-Strength Social Media Aggregators - June 2010. Guide to Social Media Analysis - June 2007 (#9 in 2009). Another year gone, another post or two in the archive. And now it's time to see which posts got the most attention this year. Manly Things - February 2009. Blogging
    [Social Media] How to Make Social Strategy Work For Your Business
    Social brands see the process, understand the process. Social sharing is the window but when the customer walks through the doorway, it is what happens during their interaction with your brand that matters. Does your social strategy extend beyond social media? Social is a mindset that needs to run through the veins of all of the company. Social strategy should not be about how to use technology. Social strategy is about the leadership which determines the brand. Branding Social Business '“What you too?” Tweet this ).
    [Social Media] Unmissable Stories This Week
    On my favorite topic, humanizing and social business. HR’s Critical Role In Social Business Transformation  (Michael Brito). HR or OD (Organizational Development) plays a critical role to the success of social business transformation for many reasons. If anyone can steer an organization to be more social, HR can and should be leading the way. Building a Social Business: Start with Email Changes  (Community Roundtable). The future of social media influence is hidden  (Christopher S. On social learning . nonprofit. economy. Meesa scared!
    [Social Media] What Candice Glover Can Teach You About Superstar Blogging
    sure hope this woman doesn’t decide to become a social media blogger…because she would eat my lunch. 'Candice Glover gives me chills. You don’t know Candice if you aren’t an American Idol watcher but you soon will. Not because she has a once in a generation voice. Not because she makes me want to be a better person, performer, dreamer Not because she has the courage and vision of a future star. Candice is chill-worthy because last night she used a simple song to teach an amazing principle…something I’ve been trying to teach you for three years. Straight up.
    [Social Media] 7 Not So Obvious Ways to Earn Your Readers Trust
    Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social How To Get Inside Your Reader’s Circle of Trust by Stanford on July 14, 2010 Spread it! Tagged as: social brand story , Social Media , Storysharing Written by Stanford Im Stanford and I want to help you stoke your passion, spread your message, and help your blog get noticed and promoted. Share Email This Listen here Focker…This is the Circle of Trust. Right Now…you are OUTSIDE the Circle of Trust. Not by a long-shot. They don’t want another bookmark.
    [Social Media] The 2×4 Interview: Creativity
    To see what started out as a simple idea to  use social media to raise funds and awareness for charities  turn into the community it did, has been pretty inspiring. The 2×4 Interview: Creativity originally appeared on Danny Brown - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Towards the end of last year, my friend Michael Schechter was kind enough to invite me to chat on his 2×4 series. had a blast answering Mike’s questions, and thought it’d be cool to share the answers here. m not sure.
  • INBLURBS  |  TUESDAY, APRIL 17, 2012
    [Social Media] How do you protect your Business from Time Thieves?
    How B2B Marketers Can do Social Media Lead Generation the Smart Way. We all know them they request information or better a quote for products and services, you invest time and enthusiasm to help them and they do not come to the point or even to a deal! When you have this kind of situation than a special sort of criminal is approaching your business, times thieve! But don’t panic and remain calm. You protect your home from thieves but do you protect your time? So you sort out the most of them and save time on lead qualification. You safe your time on evaluating his stuff.
    [Social Media] Get seen to get leads, business and revenue
    Expand your social networks and build high traffic. Social networks are today a way to market your business free of cost. Tags: Get Found Online inbound marketing business blogs business leads how to get customers inbound marketing agency increase web traffic search engine traffic small business marketing social media marketing agency Having some great leads for your business are very important to earn revenues and to make profits online. You should work hard to get leads and profits for which you are aiming at. Normal. false. false. false. Submit to directories.
  • KOKA SEXTON  |  MONDAY, MAY 31, 2010
    [Social Media] Memorial Day Memories
    Here are some of my favorite social Archives Categories Blogroll October 2010 September 2010 August 2010 June 2010 May 2010 April 2010 March 2010 January 2010 December 2009 October 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 Notice : wp_list_cats is deprecated since version 2.1! in /var/www/vhosts/ on line 3237 Blog Book Reviews Entrepreneur Featured Geek Break Headline Lead Story Letters from Iraq Military Social Media Technology Notice : get_links is deprecated since version 2.1!
    [Social Media] Being There When They Arrive
    Social media has become the attraction factor because used correctly it is a relational medium of exchange. Reaching the consumer effectively before and once they arrive is a “social experiment&# that requires new knowledge gained from never ending learning. The social interface is the experiment. His current professional endeavors are all centric to the disruptive nature of the social web. He writes at Relationship Economy and provides social media strategic services to businesses large and small. Engagement is relational.
    [Social Media] Social Strategy Comes After Philosophy!
    It is obvious that organizations now focusing on “social strategies&# have indeed got the “cart before the horse&#. According to a recent survey by the Internet Advertising Bureau, only a fifth of marketers in well know organizations  view social media as a core element of their marketing strategy. One reason quoted by the report is the difficulty of demonstrating return on investment, but yet everyday we’re seeing a proliferation of opinions about “social strategies&# as the core for effectively using all things social. Are you ready?
    [Social Media] What you haven’t heard about Rebecca Black and “Friday&#
    " on Twitter, Tumblr and other social media sites. Here’s some things you probably do not know about the second most discussed video ever uploaded to YouTube, the music video for "Friday" sung by Rebecca Black and created by Ark Music Factory. Before I talk about why the video became such a popular meme, the Ark Music Factory business plan and the knowing winks the editors inserted into the video, I’ll recap the history of the video. Alana Lee Hamilton, age 14, responds to the Ark ad and makes a video for the song "Butterflies."
    [Social Media] Conversations As Moments Of Conversion
    If you're thinking about online communities, conversations and the true power of Social Media, you need to be following Valeria Maltoni. media hacks. online social network. social media 101. social media marketing. Episode #276 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Her highly popular Blog, Conversation Agent , acts as a hub for many of her peers in the Marketing industry and is a "must-read" Blog (I'm in that lot!). and if there truly is one. Enjoy the conversation.
  • TWIST IMAGE  |  SUNDAY, MARCH 13, 2011
    [Social Media] In Conversation With Gary Vaynerchuk
    In the process, he's also managed to turn himself into the person that brands want to speak to when they're looking to understand these many new media channels (his Social Media agency, Vayner Media , continues to grow). media hacks. online social network. social media 101. social media marketing. vayner media. Episode #244 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #244 of Six Pixels Of Separation - The Twist Image Podcast. bite size edits.
  • TWITIP  |  MONDAY, FEBRUARY 15, 2010
    [Social Media] Start Dating your Twitter Followers – Back to the Basics of.
    Social media, perhaps? It’s quite amazing how people stray away from the fact that you need to always be building relationships, especially in social media. If you put good work and value into it, you will develop a bond with the other person in social media. Together we can change the way marketers and businesses use Twitter and social media as a whole. and mixed marketing communications firm based in Southwest Florida. The same can be said about businesses and their relationships with consumers and how you communicate with them.
    [Social Media] The Rise of the Content Hub and What it Means For Your Blog
    Something has changed in the social media world but it’s hard to put your finger on it. I couldn’t understand why until I realized that Pinterest is a new type of social network, a Content Hub. Facebook and Twitter for that matter are social utilities.  Do you feel it? For me it’s a nagging feeling that the foundation of blog marketing is shifting right under our feet. It seems that promoting blogs with Twitter, Facebook and clever email marketing isn’t good enough. Let’s take a moment to see what we’re dealing with -. Pinterest Mania Offers a Clue.
    [Social Media] The Rise of the Content Hub and What it Means For Your Blog
    Something has changed in the social media world but it’s hard to put your finger on it. I couldn’t understand why until I realized that Pinterest is a new type of social network, a Content Hub. Facebook and Twitter for that matter are social utilities.  Do you feel it? For me it’s a nagging feeling that the foundation of blog marketing is shifting right under our feet. It seems that promoting blogs withTwitter, Facebook and clever email marketing isn’t good enough. Let’s take a moment to see what we’re dealing with -. Pinterest Mania Offers a Clue.
    [Social Media] How to Be An Expert Even If You Don’t Feel Like One
    Last year I had the pleasure of sharing the stage with Shannon Paul , the Social Media Manager for Blue Cross Blue Shield. You are an expert. Without a doubt, I believe that you know more about your chosen topic than 90% of us who only dabble in it. The problem is that you don’t believe it. can understand why because everyone requires proof that you are an expert. The best proof in many people’s mind is results. If you can point to a consistent and relevant string of successes then you must be an expert. call this “results-based expertise”. Their results may not be typical.
    [Social Media] Eurapp Project: Sizing And Stimulating Europe’s App Economy
    Brainstorming sessions and presentations delivered a clear message that app companies and developers alike need marketing assistance (promotion, discovery, search advertising and social media) to extend the lifecycle of their app. Already enterprises in industries ranging from telecoms and media, to healthcare and financial services have amassed terabytes of information about their legions of customers. In the U.S. the Application Developers Alliance reports the App Economy is a significant driver, creating 519,000 jobs nationwide. Crowdsourcing kicks off. Related articles.
    [Social Media] How to Leverage the Potential of Blogger Outreach
    Twitter let’s you do so many things and apart from all the micro blogging and social media marketing that it helps accomplish, it also helps you find the link building opportunities that you are searching for. Why not use, social media platforms like Twitter and Facebook to compliment the blogger. Social Media, Social Media, Social Media. was too, until I realized these guys (authority blogger) must also have a presence on social media, for e.g. a Twitter and Facebook ID/Account. What is Blogger Outreach?
    [Social Media] The Social Value Game: Part 1
    The Value Game is a social media business method developed by the folks at The Ingenesist Project in a dynamic application of social technology. The third element is a consumer who seeks to minimize financial cost and maximize social value. The fourth element is a 3 rd party entrepreneur who is able to organized people in social networks and leverage primary and secondary assets in unique combinations. The fifth Element is a true value calculator called the Social Value Index (SVI).   The Social Value Index will keep score. per hour. 
    [Social Media] Learn More About Internet Marketing – Free Course
    Week 5 will show you how to create great content that drives traffic to your website, including blogging, webinars, video, podcasting, and what makes content viral on social media and bookmarking networks. Week 7 is about local search, something you must take advantage of if you are working with a local based business, from local profiles to on-site local optimization as well as location based social marketing. Week 8 – Social Media: Build Your Brand, Drive Traffic and Form Relationships. Internet Marketing Course Content. Bonuses. Sales Copy Cheatsheet.
    [Social Media] Marketers Are Selling Dreams not Reality. It’s Time to Change.
    The beginning of this process started when I began reviewing budgets for media buys that had no “measured&# return to the bottom line of a revenue stream. just have an issue with making huge media buys on something that has no measurement. The true reason why people keep buying (without demanding measurement) billboards, newspaper ads, radio spots, banner ads, mass direct mail, and social media consulting is that they are afraid to do anything… Different. Your clients will find someone else and you will cease to be relevant. Is that not effective?
    [Social Media] The Case Against Facebook As A Community Platform
    percent; Starbucks, often lauded as a social media leader, is 1.3 People get upset when you claim Facebook is a bad community platform.    But the case is compelling. Lets look at some figures.    Of Coca-Cola's 34 million fans, only 56,000 are active (0.2 percent of the total). Disney's engagement is.03 percent; and McDonald's doesn't register (only about 3,900 fans can be considered active). Compared to offline engagement, these numbers represent a relatively small percentage of active consumers. Yet, this is misleading. doubt it.
  • DANNY BROWN  |  FRIDAY, JUNE 29, 2012
    [Social Media] Influential Mentions Aren’t the Same as Word Of Mouth Returns
    Earlier this week, I took a look at why the social influencer – as identified by the likes of Klout, Kred, etc – aren’t anywhere near as valuable as an Instigator. After all, the social web is built on who’s the most influential, right? proper marketing campaign, on the other hand – media buy, ad buy, email campaign, social media – integrated and targeted will trump the influencer buzz every time (or pretty much every time). The Reach Effect. The more followers, the more reach – the more reach, the more action.
  • KIKOLANI  |  FRIDAY, AUGUST 13, 2010
    [Social Media] Fetching Friday – Resources Mashup and Timelapse of Eyjafjallajökull
    ways to use social media to inspire your writing – Late Addition – how to use social media networks to get writing ideas for your blog. Social Media / Social Networking. 60 ways to increase your influence online – from the biggest names in social media and related industries. Top 5 goals for a successful social media campaign – what your campaign should be accomplishing. Social media is just one big party – how to be the life of the social media party! Facebook.
    [Social Media] Advertisers: Super Bowl’s real competitors
    With 30-second Super Bowl spots commanding as much as $3.5M, marketers are relying more heavily than ever on social media. Advertisers aren't replacing broadcast with social media -- they're integrating the two for more impact. So reports the Financial Times (and others). The real change, as the Times alludes, is to
    [Social Media] Marketplace to Buy, Sell Links Based on Google Authorship and Klout Launched
    Rather than basing the price of a link on an outdated metric like Google PageRank and maybe even overall link data such as SEOMoz’s MozRank or Majestic SEO’s ACRank , with AuthorLinks, the emphasis is based on how popular an author or web site owner is socially. Social signals such as having verified Google Authorship, having followers on Google Plus , and having a good Klout score are going to be much more important in the future–and indicate that the site who will be linking to your web site is more trusted than others. AuthorLinks is 2017 Link Building. link].
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense TWITTER BASICS – DON’T EVER FEEL DUMB! by Nancy Myrland on October 23, 2009 I’m a member of a group on LinkedIn called Social Media Marketing. As I mentioned at the onset, there is so much more to understanding Twitter, and Social Media overall. wrote an answer to him, and thought I might as well share it with you too! Don’t give up! know I did! Digg this!
  • ENGAGE  |  FRIDAY, JUNE 3, 2011
    [Social Media] 7 Steps to Dealing with Information Overload
    He has helped to turn abstract concepts into concrete ideas that have paved the way and poured the foundation for a ton of social media initiatives. He says “(t)his has precious little to do with social media marketing, but everything to do with human business.&# Eric shares his 8 step plan for social media spring cleaning. B e honest: How many tabs do you have open in your browser right now? And And how many times will you stop to check your email, IMs or Twitter while reading this post? So how do we do it all? How do we keep up? We don’t. We
    [Social Media] Live and Die with Headlines
    In a world driven by social network and search engine marketing, you live and die by headlines. Today’s social media blogosphere discussion revolves around content marketing , but little is said about the actual headlines. Image by deathtiny41. Too bad. Writing great headlines matters more than ever. Attention spans have shrunk, and if you can’t interest someone right off the bat with a great, witty headline then you won’t get read. It’s as simple as that. Here are some basic tips to write great headlines: 1) Active versus Passive. I’m not kidding.
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