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  • WRITTENT BLOG  |  WEDNESDAY, MAY 1, 2013
    [Social Media] 14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
    That’s because the mix of lengths and media creates a better user experience and is more likely to be useful to searchers. Media. Search engines depend more and more on social signals to deliver high-quality results to searchers, and visitors want to see social proof to determine if your blog is worth their time. This means you absolutely must share your blog posts on social media and make it easy for visitors to share. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either. Publish Regularly. Length. meta data.
  • ARI HERZOG  |  TUESDAY, MARCH 4, 2014
    [Social Media] 10 Tips to Be Successful on LinkedIn
    For instance, I’ve received job offers as the direct result of answering questions on groups about social media and PR. Stop Using Social Media. Media LinkedIn 'LinkedIn launched on May 5, 2003 (on my mother’s birthday) and currently has 277 million members — with two new people creating accounts every second. Here are updated LinkedIn statistics to impress your boss or your mom. joined LinkedIn in February 2007 and I’ve actively used it over the years both as a consumer and a teacher. Keep your profile updated. Be the latter. Thanks.
  • ONLINE COMMUNITY STRATEGIST  |  TUESDAY, FEBRUARY 2, 2010
    [Social Media] Are your most active members suffering from depression?
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Are your most active members suffering from depression? February 2, 2010 in Internet study , social networking | Tags: "online depression" , Psychopathology , social networking Have you ever wondered how some members of your online community (or any community for that matter) can get so overwhelmingly caught up in online drama with people they hardly know?  I know I have. WOW, THAT EXPLAINS A LOT. Serious swagger!
  • KIKOLANI  |  FRIDAY, AUGUST 10, 2012
    [Social Media] Fetching Fridays – Resources Mashup & Happy Little Clouds
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Social Media / Social Networking. The Beginners Guide to Running a Social Media Contest – So you’re ready to launch your first social media contest on Twitter, Facebook or Pinterest. The Ultimate Guide To Social Media Scheduling – I always suggest scheduling updates. The Resources Mashup. Blogging / Content. But don’t be fooled. Lessons My $1.8
  • KIKOLANI  |  THURSDAY, FEBRUARY 3, 2011
    [Social Media] Fetching Friday – Resources Mashup & Returning From Vacation
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. resources for small businesses a great list of social networks, answers, bookmarking, and other sites that are essential for a small business. What SEO and social media have in common – five things you must have to be successful with both. Social Media / Social Networking. The Resources Mashup. Blogging / Writing. Making Money Online / Online Business. Back From Vacation.
  • TWIST IMAGE  |  TUESDAY, MARCH 8, 2011
    [Social Media] Making Sense Of The Mess
    It's a mass media lie that was perpetuated by the original Marketing and Advertising executives as a way to strong-arm brands into coughing up their dollars to line the pockets of the advertisers and media companies. and yes, thank you, Social Media) for us to see - in living color - a semblance of a truth. Mark's right, smaller, stronger groups are where influence lies, but there is no correlation between that and a specific media channel. mass media. media channel. media company. social media. It's a game (err. "Who?"
  • SOSHABLE  |  SATURDAY, SEPTEMBER 17, 2011
    [Social Media] @PaulCarr – You’re Always Welcome Here
    Understaffed, under-edited, underfunded, under-achieving, the site has been a nice niche blog for those looking for help with social media, particularly for business. You can, of course, get a job with any publication that’s willing to “take a risk&# on a loose-canon journalist with a tendency to speak his mind regardless of who gets offended (which excludes very few outside of mainstream media publications) and they could probably offer a little more money than we can. Blogs Social Freshness paul carr soshable techcrunchWhy should he? That’s it.
  • JACOB MORGAN  |  TUESDAY, MAY 31, 2011
    [Social Media] Writing a Book on Enterprise Collaboration (Enterprise 2.0) With McGraw Hill!
    We have seen quite a few social media books published over the past few months on social media and customer facing social strategy; but in my opinion (and many of my friends and colleagues agree) there is a lack of resources for organizations looking to deploy these social and collaborative tools internally for their employees (commonly referred to as enterprise 2.0); that’s exactly what this book is going to be about. Here we will also cover things such as resistance, governance, and the adaptive social business framework.
  • TWITIP  |  THURSDAY, APRIL 28, 2011
    [Social Media] 4 Reasons Why Twitter Should Buy TweetDeck
    According to Richard Barley, TweetDeck’s Community Manager whom I interviewed for both the Addicted to Social Media podcast and for Twitip.com , Promoted Tweets “only appear in search columns where the search terms match a keyword that has been purchased.”. Access to Other Services: As more people use more social networks, management of their various accounts on dispersed services is becoming a real problem. Thus, TweetDeck would give Twitter something that no other social network truly has; access into their sites. Is a Feature also a Product? What do you think?
  • SPIN SUCKS  |  TUESDAY, MAY 8, 2012
    [Social Media] Would You Like Vocal Fries With that Order?
    Mark Story is the Director of New Media for the U.S. He has worked in the social media space for more than 15 years for global public relations firms, most recently, Fleishman-Hillard. Mark is currently writing a book, “ Starting a Career in Social Media ” due to be published in January 2013 by Skyhorse Publishing. Today’s guest post is written by Mark Story. . Recently, Fast Company ran an article called “ The Verbal Tic Of Doom: Why The ’Vocal Fry’ Is Killing Your Job Search, ” by Craig Chappelow. And the recruitment process rolled along.
  • DANNY WHATMOUGH  |  FRIDAY, OCTOBER 29, 2010
    [Social Media] Does the PR industry need better leadership?
    decided to throw my hat into the ring: @ sheldrake with many thinkng PR is fallng behind, wht should the CIPR do to ensure we lead the way/thinking in digital, social & SEO #ciprtv less than a minute ago via HootSuite Danny Whatmough DannyWhatmough. Sally Sykes was a little more hesitant in her response and although she acknowledged that ‘this was our moment’, she fell back into the reputation management debate which I don’t really think encompasses the true might of what digital and social means for the PR industry. Tweet. The responses were mixed. d argue we don’t. Tweet.
  • MINDJUMPERS  |  MONDAY, NOVEMBER 22, 2010
    [Social Media] New creatives at Mindjumpers
    The issue in finding the right creatives is actually finding out what skills you need to strengthen the team with – and it’s a creative team with sole focus on social media – so there is not a lot of knowledge “we did that – and that really worked well” around. When it all gets boiled down social media is dialogue and communication, a lot of conceptualization and text, so we also went on the lookout for a talented concept developer and copywriter. With a background in both literature and advertising, Jesper holds a MA in Media Studies from Aarhus University.
  • SOCIALNOMICS  |  FRIDAY, APRIL 13, 2012
    [Social Media] Ann Romney on Twitter, Tweets What Most Moms Know
    For those that have not been following the news over the last 24 hours or so involving Republican frontrunner Mitt Romney’s wife, Ann, and Democratic strategist Hilary Rosen, the two have risen to the top of the charts in the social media world all because of motherhood. Even the current First Lady, Michelle Obama, got involved in the social media discussion Thursday, tweeting “Every mother works hard, and every woman deserves to be respected.”. During an appearance on FOX News Thursday, Romney responded that her career choice was to be a mother. respect that.
  • ARI HERZOG  |  SUNDAY, AUGUST 28, 2011
    [Social Media] Questioning Why I Still Use Twitter
    Shonali expands: Whether you’re using social media for personal reasons or business, there’s nothing like carefully nurturing relationships, especially those that start with an @. Their tweets range from nonprofit communications to public administration to social media marketing. Ari Herzog provides social media marketing and editorial services to the nonprofit and public sectors. Media Musings Facebook LinkedIn networking TwitterPhoto by darnok. Bill Dorman and Shonali Burke probe into the efforts of friendship and internet relations. find the.
  • WRITTENT BLOG  |  FRIDAY, AUGUST 23, 2013
    [Social Media] The Complete Expert Interview Guide to Better Content Marketing
    Talk to your sales reps, customer support personnel, social media team, and others who regularly communicate with your audience to find out what kinds of content they want more of. Follow them on social media and share their content often. Read their blog, follow them on social media, check out a few books at the library if you need to. Ask them to share the interview on their social media accounts, blog, and anywhere else they can. Armed with this ultimate interview guide, you can realize the full potential of the expert interview.
  • DEVUMI  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Social Media] Get More YouTube Subscribers with these 5 Tips!
    Direct people to you social media pages where they can like and follow you. while a big following gives you more social proof – social proof that you can build on once you start off with one of our YouTube subscribers packages. 'You have a YouTube Channel and you want to get more YouTube subscribers – let’s skip the lengthy intro and get to those five tips that will help you get more YouTube subscribers quickly! Five tips to get more YouTube subscribers. Use a call to action and simply ask for more subscribers. Some are clickable, some are not. YouTube
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 9, 2013
    [Social Media] Why Email Volume Won’t Decrease
    About the Jay Baer: Follow @jaybaer Jay Baer is a hype-free social media and content strategist & Click to read more » baer facts Email Marketing Advice chatter email marketing exacttarget social networks yammerThere have been several blog posts and predictions recently ( most notably this one from Ryan Holmes, the CEO of Hootsuite ) prognosticating that email volume will diminish in 2013, as consumers make greater use of collaborative messaging tools like Chatter and Yammer. don’t buy it.
  • TWIST IMAGE  |  FRIDAY, SEPTEMBER 2, 2011
    [Social Media] The Myth Of Reciprocity And The Social Life Of Brands
    The mindset in this instance is to think of your brand as a media entity. There is no doubt that the more people that a brand is following, the more opportunities they are creating to get their message to spread to more and more people (and this includes these individuals and their social graphs). Reciprocity in the social life of online media should mean that if someone connects with you, you should reciprocate and connect back - sight unseen. media. media hacks. online media. online social network. social graph. social life.
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 5, 2012
    [Social Media] Nice Blogs Finish Last
    Don’t forget to add “author” to your social media bios. Andy Crestodina is the Strategic Director of Orbit Media , a web design company in Chicago, where he does strategy, sales and content marketing. Nice Blogs Finish Last is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Content marketing works and brands everywhere are getting on board, writing, editing and posting fresh content. That’s nice. But for most bloggers, ideas for post come along almost randomly. But was it what the audience needed?
  • SMTHREE  |  THURSDAY, NOVEMBER 25, 2010
    [Social Media] Have a happy and social Thanksgiving
    Tags: Uncategorized social media thanksgiving turkey wkrp
  • SIMON MAINWARING  |  THURSDAY, JANUARY 3, 2013
    [Social Media] How you unlock the power of purpose to explode your business in 2013
    For instance, pack a First Aid Kit, education materials, sports equipment or whatever solution to a social issue has personal meaning to you. Not only is this a brilliant idea because it inspires the countless number of people who circle the globe each year to remote place to become architects of social change. And by becoming an integral part of a meaningful and sharable travel memory – each of whom is armed with the web, smart phones and social media to spread word of their efforts – the brand will earn customer goodwill and loyalty on unprecedented levels. It
  • SIMON MAINWARING  |  WEDNESDAY, OCTOBER 13, 2010
    [Social Media] Why brands pit one audience against another and lose both
    There must be something about advertising to guys that makes top brands do strange things. Less than a year of Pepsi was royally and rightly reprimanded for its AMP Cola iPhone app that told men to “AMP up before they score&# , Coca-Cola is making an equally tasteless appeal on behalf of Coke Zero. Their site invites men to date three half-dressed dressed women at a time and get them to do what they desire. Now I’m a guy and I certainly get what part of the male brain they are appealing too, but how does this gel with the same brand that is promoting Open Happiness around the globe. What’s
  • SPIN SUCKS  |  MONDAY, MAY 14, 2012
    [Social Media] Marketing in the Round is Here!
    For the past several years, both Geoff and I have been working pretty hard (through our respective companies and with our teams) with clients to break down organizational silos, integrate all  of the marketing disciplines, figure out where social media fits into the bigger picture, and measure the results. Last May, I was in New York for BlogWorld and I met Geoff Livingston , for the first time in person, to discuss writing a book together. It was a sunny day and we stopped for bruschetta and wine while we discussed this crazy idea. The stars were all aligned. Virtual Book Launch.
  • BLUE FOCUS MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Social Media] Listen to the Voice of Your Employees #SocBiz #HR #IBM
    The entire book is very well organized and paints a vivid picture of how analytics can be used in todays social businesses, offering a detailed history of the kinds of changes the skillful deployment of big data can bring. At Blue Focus Marketing (@ BlueFocus ), we have had the privilege of enjoying an ongoing conversation with IBM regarding employee development and retention in social business, having featured the brands success story in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The Enterprise Social Pulse Program.
  • GEOFF LIVINGSTON  |  MONDAY, FEBRUARY 28, 2011
    [Social Media] The Ethics of Flash Mobs
    “Using whatever communication means available, whether social networking sites, blog comments, Twitter and others to effectively gag another’s ability to express themselves is dishonoring freedom of speech and in my view, not defensible,&# said Andrea Weckerle, founder of the nonprofit Civilination. It is advisable to have a publicly stated social media policy that clearly states the organization’s position on anonymous comments and attacks before an incident. Image by Anorak News. In December of last year, Anonymous hackers teamed to hack U.S. Many are not.
  • SOCIALFISH  |  FRIDAY, SEPTEMBER 20, 2013
    [Social Media] How Does Your Department Support Your Culture?
    You all are partially responsible for Maddie and me writing Humanize–we saw that implementing social media required some shifts in culture if it was going to work. 'Back in July, over on the JamieNotter.com blog, I caught the attention of quite a few Human Resources people by sending an “ open letter” to HR , in which I effectively “broke up” with HR and told them I was going to go ahead and reinvent HR on my own, with or without their help. Let me be clear: I don’t think HR is evil, nor do I think they are incompetent. What about you, IT?
  • CONVINCE & CONVERT  |  THURSDAY, MARCH 8, 2012
    [Social Media] Social Pros 6 – Instagram Lessons from a Giant B2B Company
    This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann  the head of social media for Maersk Line , the world’s largest container shipping company. Read Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Social Pros Transcript For Your Reading Enjoyment. can’t do social media.” It can be social.
  • SOCIALFISH  |  WEDNESDAY, JANUARY 11, 2012
    [Social Media] The flow, the stream and the firehose: social is at the end of the beginning
    Which is, that the social web is maturing. ” The social revolution and social tools —. “While a lot of the discussion about the rise of blogging talked about social media, the technology involved wasn’t particularly social. However, the emergence of network-based social tools — notably Facebook, Twitter, and thousands of other niche offerings — have led to a dramatic and unprecedented change in information transmission: increasingly, people are getting their news and insight via social networks, channeled through other, known individuals.
  • SOCIALNOMICS  |  SATURDAY, AUGUST 24, 2013
    [Social Media] Get Social When It Comes to Auto Body Repairs
    Luckily, social media is here to help body shops get the word out about their services and to help customers solve all of their repair needs. Besides, body shops that have an online social presence not only keep current customers informed, they also have an easier time finding new clients. So, with socially savvy auto repair in mind, here are just a few reasons body shops should turn to social media: Posting Deals. And, current customers who are pleased with a repair shop’s work will socially spread the word too. Socially Inspired Forums.
  • WEB METRICS GURU  |  WEDNESDAY, JULY 20, 2011
    [Social Media] Edelman’s TweetLevel – Updated – Part Deux
    INFLUENCERS :  Tweetlevel now displays Influencers on any subject and ranks them and it seems to do in a way that makes sense - I looked for Influencers for Social Media Analytics as I know the subject and the area, and the results look good, at least, from first glance. Certain phrases such as “socialanalytics&# and “metricsnerds&# might be slang like and important to know about when doing paid and organic search, as well as tracking conversations in Social Media using Listening Platforms.    The shared links give us a way to target the  content shared, itself.
  • KYLE LACY  |  MONDAY, JULY 26, 2010
    [Social Media] Keep Your Friends Close and Your Followers Closer
    Social media is a tool the should be used to help others speak about you. What’s more important:What you say or what others say about you? When it comes to your brand what matters most to you? Are you self promoting and only allowing good comments to be posted? Where do you draw the line? When there’s a negative comment do you delete it? My suggestion is to leave it. Although,  it may not be a good or accurate reflection of you it lets others see that you’re real. We’re not perfect and we can’t make everyone happy. The bad comment won’t ruin you. It’ll give you credibility.
  • TWIST IMAGE  |  THURSDAY, JUNE 14, 2012
    [Social Media] Earning Loyalty Points
    Yesterday, I had the pleasure of attending the Canadian Marketing Association 's Social Media conference in Toronto. social media. social media conference. This will not be about how to game a system so that you can redeem a free flight. Sorry. When most people think of earning loyalty points, they think of their loyalty cards. People complain all of the time that this point accumulation is useless because the flights that they would really like to take are never available. What if we looked earning loyalty points differently? We are trapped in dogma.
  • TWIST IMAGE  |  MONDAY, JANUARY 30, 2012
    [Social Media] Blogging Is Dead. Here We Go Again
    500 brands have killed their Blog is more likely connected to a lack of vision and conversion model than the popularity of a Social Media platform. social media. Less and less of the Inc. 500 are Blogging. Blogging is dying. ReadWriteWeb 's post, Blogging Declines Across the Inc. 500 , was bound for linkbait heaven. Who doesn't love dumping on a once popular platform - especially when it looks like it is being abandoned by corporate America and the bigger brands? 500 has found a huge drop in the number of companies maintaining corporate blogs over the past year.
  • SCOTT GOULD  |  FRIDAY, JULY 9, 2010
    [Social Media] The Value of a Value Approach
    First of all , I received a much appreciated link from Like Minds Alum Joanne Jacobs writing about the trough of disillusionment for social media strategies. You all know that I am sold out on having a value-based approach to, well, just about everything. value based approach is about giving more of you to people and developing deeper relationships, rather than having your thumbs in 101 pies. By not giving lots of little, but less of more , you can build relationships that have a great yield – in pretty much whatever you do. Your Leading Thoughts.
  • PUSHING SOCIAL  |  TUESDAY, MAY 18, 2010
    [Social Media] Mr Bezos – Amazon is Making a Big Mistake –
    Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social Mr Bezos – Amazon is Making a Big Mistake – by Stanford on May 18, 2010 Spread it! We rule the social media playground. Go Social baby – We got this. tweetdiner Let’s Meet on Facebook Featured On Pushing Social / Social Media / Mr Bezos – Amazon is Making a Big Mistake – WordPress Admin Bad Behavior has blocked 704 access attempts in the last 7 days. It will prove to be your White Whale. You too!
  • IT'S JOSIP NOT JOSEPH  |  WEDNESDAY, JUNE 30, 2010
    [Social Media] As Life Moves Beyond Web 2.0…
    And to go along with this social media and smart phone craze, everyone has experienced the effects of the economic meltdown, continuing environmental concerns and a slew of other issues. Neither is the online  growth of traditional media. Many of the things we use – the smart phones, pads, Xbox, TVs and laptops to the apps, social media, the web and Xbox Live – not only overlap in functionality but also in purpose and use. The Social Media Revolution is one of the greatest paradigm shifts to occur within modern society. We’re not mind-readers.
  • IT'S JOSIP NOT JOSEPH  |  WEDNESDAY, JUNE 30, 2010
    [Social Media] As Life Moves Beyond Web 2.0…
    And to go along with this social media and smart phone craze, everyone has experienced the effects of the economic meltdown, continuing environmental concerns and a slew of other issues. Neither is the online  growth of traditional media. Many of the things we use – the smart phones, pads, Xbox, TVs and laptops to the apps, social media, the web and Xbox Live – not only overlap in functionality but also in purpose and use. The Social Media Revolution is one of the greatest paradigm shifts to occur within modern society. We’re not mind-readers.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 4, 2011
    [Social Media] Manufacturers: How Are You Getting Closer to the Professional Tradesmen?
    You know these guys talk to each other either through social media like forums or at association and trade meetings. Beyond the normal marketing things you do, what are you doing to get closer to your customers and LISTEN to what their issues are? May I suggest a tradesmen council? You all have brand advocates out there, why not get them together a few times a year and get a better sense of what’s happening in their world and what keeps them up at night. You could even pass by new product ideas before putting them into production.
  • SPIN SUCKS  |  THURSDAY, NOVEMBER 11, 2010
    [Social Media] Does Blogger Outreach Really Require Engagement?
    Any knowledgeable social media professional you speak to will tell you that it’s important to engage with influencers (bloggers, tweeters, etc.) David Spinks is co-founder of BlogDash , the blogger outreach tool, and GM of Scribnia , a social blog reading community. Guest post by David Spinks , co-founder of BlogDash. Creating highly targeted, personalized pitches is more important than how “engaged” you are with influencers when conducting blogger outreach. before you pitch them. 2)     Is building relationships really a practical and timely blogger outreach strategy?
  • CREATIVE RAMBLINGS  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Social Media] Make your Microsoft Outlook safer and slicker
    Make your Microsoft Outlook safer and slicker was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Microsoft Outlook has been around for a while, and has become the standard for many people to communicate with customers, friends and family. For some, it acts as a mini-CRM tool, tracking conversations with customers. For others, it stores their primary calendar and keeps them organized. Whatever you use it for, chances are good that [.] Guest Posts Tips email productivity Microsoft Outlook microsoft outlook tips
  • MOBILEGROOVE  |  TUESDAY, OCTOBER 8, 2013
    [Social Media] Re-branding And Ready To Rumble
    'The last months have seen an avalanche of new activity at MobileGroove — and the re-brand to MobileGroove Media says it all! Our recent guests have included Mick Rigby (found of Yodel Mobile), Phil Hendrix (immr), Jessica Klein (mobile marketing director at Carol’s Daughter), Catherine Tabor (founder and CEO of Sparkfly) and Stephen Upstone (CEO and founder of LoopMe Media). Thanks also to the amazing Amanda Roulstone, who has come on to manage the many projects taking shape at the new MobileGroove Media. Mobile Commerce Guide. Internet radio shows. lot more!
  • VIPER CHILL  |  MONDAY, JUNE 21, 2010
    [Social Media] Getting Mass Traffic from StumbleUpon: A Definitive Guide
    You are here: ViperChill » Social Media » Getting Mass Traffic from StumbleUpon: A Definitive Guide Getting Mass Traffic from StumbleUpon: A Definitive Guide Written by Glen, this post has 83 Comments Many bloggers end up having a love-hate relationship with StumbleUpon. Here are some examples of popular avatars in the social media space: It is up to you whether you want to use an ‘avatar’ style picture like this or a picture of your face. really appreciate this post, because I’m ready to add a new social media outlet to my marketing mix.
  • TWIST IMAGE  |  TUESDAY, JANUARY 3, 2012
    [Social Media] The Year Of More
    More social. Social Media and online social networking has changed the very fabric of business and society. Along with the slew of customer service gaffs we've seen businesses go through in the past five years, this has forced brands to become (somewhat) social. While Social Media has aligned within the marketing and communications departments, we're going to see the social impetus be pushed through the entire DNA of a company. That may not happen this year, but you will see that consumers will be even more social in 2012. android.
  • SOSHABLE  |  SATURDAY, AUGUST 17, 2013
    [Social Media] Is Your Mobile Social Campaign Up to Snuff?
    When you launch a campaign to market anything through social media, a major part of the process is the use of apps. The above are some apps that can help take your social media campaigns to the next level. Why Hotels Should Be Embracing Social Media. Don’t waste those screens: these social TV apps help you tap into the modern viewer. In which a Groupon employee blackmails a restaurant: This… Featured FourSquare Guest Post Local Mobile Social Offbeat business Customer flickr Foursquare groupon marketing Socia Twitter yelp
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 22, 2014
    [Social Media] Announcing #SocSales Jam 6/10: The Ultimate Social Sales Playbook (LIVE)
    'I am pleased to announce I will be joining 21 of the world’s most influential social sales experts during a one-hour #SocSales Twitter Jam on Tuesday, June 10th, at 2:00 pm ET.  . Experts including Craig Elias , Jeb Blount Jeffrey Gitomer , Jeffrey Shanks , Jill Rowley , Matt Heinz, Vanessa Dimauro and I will share proven social sales plays for achieving maximum reach, results and revenue. Moderated by KiteDesk CRO Sean Burke, we’ll address questions such as: What are real examples of situations where social selling produced results? Register today at bit.ly/SocSalesJam.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 20, 2010
    [Social Media] Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 2 of 2)
    You have these grandiose ideas of making a super-duper, fire breathing, social media site within 2 weeks. Megan Jasinski. In the first of these two posts , we talked about the marketing marathon. I outlined how to define your business objectives and tap into your Marketing Analytics Coaches before you start the big race. Now start sharing your objectives and plans with your operational partners – in a kick-off meeting of sorts. The more they know about the big picture and what your main goals are, the better they will be in supporting you to meet your marketing goals. Tweet This!
  • ARI HERZOG  |  FRIDAY, MARCH 4, 2011
    [Social Media] Working It
    Ari] seems like he wants to get on in life and he is a city councillor – but he spends time on this social media stuff – almost like he is working on a thesis or something. Rafting photo by Jordan. Answering my call to action earlier this week, David Bennett stung me with his response. I’m not working on a thesis. But I know why David writes that. I’m working to succeed in something that is bigger than me. am working to define my brand and my services succinctly that anyone can understand who I am and what I do. am not working at an organization. Strategy branding
  • KIKOLANI  |  FRIDAY, NOVEMBER 18, 2011
    [Social Media] Fetching Friday – Resources Mashup & Petting Owls
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The secret is to tap into the power, speed and instant accessibility of social media. Social Media / Social Networking. 10 Reasons Why I Opted-Out of Klout – Reasons why one social media persona decided to leave Klout which links to a post on how to do so yourself if you so choose. The Resources Mashup. Blogging / Writing. It’s probably in these recaps!
  • JEFF ESPOSITO  |  FRIDAY, SEPTEMBER 23, 2011
    [Social Media] Five for Friday – Mailed in Edition
    While out there I had the pleasure of getting together with some really good friends while also presenting at the Word of Mouth Association’s part of Chicago’s Social Media Week. Most Companies Don’t Measure Social Media Integration Value. Searchmetrics helps bridge the social, SEO gap. This was a fast but good week, and I got back in from Chicago in the wee hours of the morning today. So thanks to Gini Dietrich, Rebecca Denison and Daniel Agee for the good times. Hope your week was just as good. Stop Kidding Yourself, You’re VERY Replaceable.
  • WAXING UNLYRICAL  |  MONDAY, MARCH 11, 2013
    [Social Media] Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)
    Richard very generously offered to give away a second copy of Share This , the excellent “social media handbook for PR” published by CIPR (it sold so well in Europe that Share This Too will soon be published ). Who got all messed up by switching back to Daylight Savings Time yesterday? Come on, it’s ok to admit it. Last week we were lucky enough to get Richard Bagnall of Gorkana back for a follow-up to his previous appearance on #measurePR. We had quite a few new folk attending the chat, which I always love to see. Here are a few excerpts. Thank you!
  • SPIN SUCKS  |  MONDAY, JANUARY 17, 2011
    [Social Media] The 10 Reasons Integration Is Crucial In 2011
    This past year you got to play with social media tools and figure out which were most applicable to your business. Customer service and HR want a role in what marketing and communications are doing through the social networks so they’ll actively search ways to stay relevant in the ever-changing technology world. So your website will serve as a hub for all your social networks and then push people back out to various posts on the web. It shouldn’t come as any surprise to you that 2011 is the year of integration. Not convinced?  Don’t ignore one for the other.
  • GEOFF LIVINGSTON  |  TUESDAY, OCTOBER 16, 2012
    [Social Media] Creative Destruction in Marketing
    Schumpeter’s economic theory of creative destruction means more now as we seek to apply norms and rules to all that is social and the way we interact. Without creativity, we cannot differentiate from the machine of automated digital communications and me, too approaches to search, social and content. It flies in the face of the social media purist’s beliefs about how it should be done, from automation to semi-private blogger gatherings. Image by Lost Star. The movement towards data-driven marketing makes creativity the most important asset they can offer.
  • ENGAGING BRAND  |  WEDNESDAY, APRIL 23, 2014
    [Social Media] Show 482 - Mike Sansone on Creating Successful Business Models
    'The Engaging Brand podcast  covers  social marketing , business ideas and  brand marketing tips. Remember  as a subscriber you can download 30 Lessons on  Social Leadership Powers  - the new ebook for just 99p using the discount code ilovebob. How social media means entrepreneurs must have a greater focus. The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips. Remember as a subscriber you can download 30 Lessons on Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob. Pod Casts
  • ENGAGING BRAND  |  MONDAY, NOVEMBER 11, 2013
    [Social Media] Why We Must Remember It is a Social Networking 'Platform'
    'With all the social platforms it is easy to be confused, it is easy to think that we can now connect.but we must always remember the social networking sites are merely platforms. Just like with oil exploration you need to research ahead of time to find the right site for your platform, then when you build that social platform that is just the start.you need to then begin the hard work of bringing the riches to the surface. Because social media is free, because it is easy to use.we It is a platform not the end destination. platform for activity.
  • GET SOCIAL PR  |  SATURDAY, MAY 14, 2011
    [Social Media] PR Strategy: The future ain’t what it used to be
    With social media tools aplenty and the changing behaviors of savvy consumers, companies that want to connect with them must build PR strategy with social and search in mind. Yogi Berra was famous for giving us one-liners that seems a little off, but always apropos. And when we think of public relations campaign strategies in a new digital world, the future [really] ain’t what it used to be. Today, I want to focus on search, specifically the process of backlinking. Just a few short years ago, backlinking wasn’t important. It wasn’t talked about.
  • SPIN SUCKS  |  MONDAY, SEPTEMBER 13, 2010
    [Social Media] Content Marketing: Yes, We're All Media Companies. What Now.
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 13 2010 Content Marketing: Yes, We’re All Media Companies. By Daniel Hindin | Email | Print | 1 Comment | Guest post by Joe Pulizzi , CEO of Z Squared Media and author of “ Get Content Get Customers.” What Now? Thank you.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 9, 2010
    [Social Media] Podcast: Industry Interview with Jack Keough-Industrial.
    How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? Reach Tradesmen Using a Social Media Map STAFDA Convention-Phoenix Category Cloud Marketing Tips Marketing Tools Marketing Trends Social Marketing Traditional Marketing Twitter Uncategorized Theme Contempt by Vault9. Enjoy his insights. Listen to the interview here. You can follow any responses to this entry through the RSS 2.0
  • KIKOLANI  |  THURSDAY, NOVEMBER 25, 2010
    [Social Media] Fetching Friday – Resources Mashup, Black Friday & Cyber Monday Blogging Sales
    The future of Facebook email and the social inbox – thoughts on a unified messaging system. Cash connections – who invested in social media? look at the past 12 months of Google changes in local, mobile, and social search as well as integrated search results and search speed. Segmenting social traffic in Google Analytics – a guide to learning more about your social media referrers. Social Media / Social Networking. secrets of social media conversion – infographic plus all of the juicy details.
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 26, 2012
    [Social Media] The Power of Information
    Make sure to download his popular, 230-page FREE eBook—“ Inbound and Content Marketing Made Easy” The Power of Information is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. They say we’re in the Information Age, and from the looks of it, they’re right. We live in a time of immediate answers. If you have a question, you get it, right then and there.?? And if you don’t get it, you keep looking, because that’s what you (and the rest of us) have now been trained to do. We’ve got to be real.
  • WHAT SPINKS THINKS  |  THURSDAY, AUGUST 6, 2009
    [Social Media] These views are my own…
    The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals These views are my own… Employees = Kids …and do not represent that of my employer. Photo cred: Marc DiVall Share this: Facebook StumbleUpon Digg This entry was posted on Thursday, August 6th, 2009 at 9:56 am and is filed under Business , Professional Issues , Social Media. The problem, I think, happens when an employee is tweeting/blogging/communicating great things, gaining a large following, and becoming a social media rockstar. Read this. honest.
  • SIMON MAINWARING  |  FRIDAY, JULY 5, 2013
    [Social Media] Speaker Shout Out: Coca-Cola, UN Foundation, and charity: water at the 2013 We First Seminar
    'Early-bird registration for the 2013 We First Social Branding Seminar ends today and we promise that our second annual Seminar will be unlike any other conference you’ve attended. The 2013 Seminar is designed to help business leaders tell the story of the good work they’re doing in ways that build their company’s reputation, bottom line, and social impact. We’re His team won two consecutive honors by PRNews as “Public Affairs Team of the Year” in 2012 and 2013, and he blogs at  GlobalExtrovert.com  about fatherhood, public relations and social media.
  • KIKOLANI  |  THURSDAY, MARCH 24, 2011
    [Social Media] Fetching Friday – Resources Mashup & Red Pandas
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. 17 ways to grow your blog from top bloggers – best blogging tips from the finalists of the Top 10 Social Media Blogs contest. Social Media / Social Networking. How to remove your name and profile picture from Facebook’s Social Ads – the privacy setting you need to make if you don’t want to show up in Facebook ads. The Resources Mashup. Red Pandas. Enjoy!
  • WRITTENT BLOG  |  MONDAY, SEPTEMBER 1, 2014
    [Social Media] 11 Actionable Writing Tips [+Examples]
    Example: If you’re writing about social media marketing, don’t go off on tangents about complementary email or blog marketing unless your post title encompasses those topics. Example: When writing a post on tips to improve social proof, link out early in the post to another blog post about exactly what social proof is and psychology behind it to give your readers a fundamental understanding of the topic. 'Image source. Engaging a blog reader is a hard thing to do, especially in this digital age. Be Statistic-Friendly. Write in Solitude. Image source.
  • TWIST IMAGE  |  TUESDAY, AUGUST 13, 2013
    [Social Media] The Shape-Shifting Reality Of Shopping
    They''re worried about their Web strategy, their mobile strategy, their social media strategy and so on. combined 51% of time on retail sites took place on devices as of February (37% on smartphones, 14% on tablets) compared to 49% on PCs, according to a new study by mobile ad network Millennial Media and comScore. These same retail brands have a loosely focused social media strategy that is rarely connected to their digital commerce and - more often than not - the digital commerce division is rarely connected to the physical stores. millennial media.
  • SOSHABLE  |  WEDNESDAY, OCTOBER 24, 2012
    [Social Media] What is Google Engage?
    Read more Social Media News on The Soshable Blog. Google Search Engines Social Content Websites google adwords google engage help for agencies search engine marketingThere is a new addition to the Google Ads family, known as Google Engage. membership offered to businesses that reside in the U.S. and Canada that enables your company to grow via the help of an AdWords consultant. If you are eligible ( check all eligibility here ) than you will receive the ability to gain access to phone support, webinars and online training sessions. Sounds like a good plan!
  • SOCIALNOMICS  |  WEDNESDAY, FEBRUARY 15, 2012
    [Social Media] The Power of foursquare: Best Practices from Carmine Gallo, author of The Power of foursquare
    Our friends, followers and customers learned the importance of incorporating foursquare, the fastest growing location-based service, into their social media marketing efforts. recalled the excitement about the vast opportunities related to location-based networks like foursquare when Mike Schneider discussed key takeaways from his book Location-Based Marketing for Dummies at our Awareness Social Media Business Summit. Social Media Marketing Best Practices and Social Media Marketing Mavens pages, and in our LinkedIn Social Media Marketing Mavens Group.
  • DANNY BROWN  |  FRIDAY, JANUARY 21, 2011
    [Social Media] What I’d Like to See From Location Based Marketing Services
    Why not tie it into other social media platforms you use? Location based (or geo-located) marketing is getting a huge amount of buzz at the minute, as  Twitter apps connect location tweets to its service,  Foursquare is credited with Domino’s Pizza’s UK success and  smartphone users get ready for augmented reality to guide their leisure time. And then there’s Facebook’s continued assault on world domination with its new Places app. All good stuff. And yet…. And there are some great opportunities to set yourself apart. Cross-Platform Marketing. Mayorship Shmayorship.
  • DANNY BROWN  |  MONDAY, JANUARY 17, 2011
    [Social Media] Why a Blog Disclaimer Is Just as Important as a Disclosure Message
    My belief – and something we instill into any clients that have a blogger or social media outreach program in place – is that you need to offer full disclosure whenever necessary. Yet just as important as disclosure – and, perhaps even more so, depending on the circumstances – is the topic of disclaimers, and when you need to have that on your blog (or other social interactions). What You Advise Isn’t Always What You Know. good example of the need for a disclaimer is over at a post by Julien Smith, entitled How to Lose 20+ lbs in January 2011.
  • ARI HERZOG  |  WEDNESDAY, DECEMBER 1, 2010
    [Social Media] 1 Word to Describe 2010 and 2011
    Looking back at social media tips I’ve shared on this blog… I pondered if blogging should be scheduled , I dissected Britney Spears on Twitter , I elaborated why your quest to gain Facebook fans is silly , I decided I would openly network on Facebook , I explained why I left Foursquare , I shared how to reduce your email inbox , and I questioned how to define social media. Explain why you’re choosing that word. Now, imagine it’s one year from today, what would you like the word to be that captures 2011 for you? My word for 2010 is discovery.
  • DIVA MARKETING BLOG  |  SUNDAY, MARCH 23, 2014
    [Social Media] Interview with Cory Edwards: Creating Social Business Structures
    Recently Adobe reached out and asked if I would be part of a 4-member Insider group, along with  Travis Wright , Elizabeth Osmeloski , Michele Kiss , that would help socialize their digital marketing conference next week. Adobe also offered introductions to speakers and attendees who are doing innovative work in digital/social. Part One of a series of interviews with Adobe Digital and Social Media Summit Speakers & Attendees. First About Cory Edwards  - Corey is head of Adobe’s Social Business Center of Excellence. Adobe Summit. Sounded like fun. First up.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 24, 2012
    [Social Media] 5 Content Marketing Assets You Forgot You Had
    Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Social Media Examiner’s Social Media Marketing Industry Report is an excellent example. As always, harness this creative energy with social media policies and incentives that educate and empower your employees while protecting your brand. It’s usually a look of pure terror. That’s where that look of terror comes in. Stats Are Sexy. Employees.
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 23, 2011
    [Social Media] Being More Productive Every Day
    There are a lot of things to consider: Productivity, time management, keeping up on blogs and social media, growing a business while starting a new business, sending gifts before birthdays instead of after, remembering to eat during the day, washing your hair more than twice a week, exercising, getting more than six hours of sleep a night, mentoring a team, managing clients, getting Sarah her guest post on time instead of a week late, and more. Set a time to check the social networks. blogged on day three, which was at the beginning of the month. This is what I had to say.
  • GEOFF LIVINGSTON  |  MONDAY, NOVEMBER 11, 2013
    [Social Media] Robert Scoble on Data, Algorithms and the Future of Marketing
    The two teamed on similar book in the early social media days called Naked Conversations that accurately predicted the forthcoming impact on business. You’ll find an insightful interview on marketing, media and society as a whole. So were social data, big data, and wearables. RS: When we wrote Naked Conversations eight years ago we predicted a world where marketers would have to be on social media otherwise they would limit their career opportunities. The best marketers are on social media and/or run teams that do it. learning.
  • GEOFF LIVINGSTON  |  MONDAY, NOVEMBER 12, 2012
    [Social Media] Marketing, Jacking and Mining Memes
    What this basically assumes is that you have enough social listening power to harness the chatter in your community(its) of choice. Larger enterprise like Dell already do this with their social media command center. The Huffington Post does the same, assigning stories to reporters on topics that bubble up in social communities. Image by MeMe. One bubbling trend in online marketing is meme marketing. Heck, there’s even a Pinterest board dedicated to the topic. Memes are ideas, behaviors or styles that spreads from person to person within a culture. Meme Mining.
  • GAURAVONOMICS  |  THURSDAY, AUGUST 12, 2010
    [Social Media] Announcing the 2010 World Summit Youth Awards Winners.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Audience Matters Story on Women and Social Networking in India Guardian Activate Summit 2010 Highlights: My Talk on the Crisis of Caring » Announcing the 2010 World Summit Youth Awards Winners Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Interview me for a media story, or invite me to speak at a conference. Lets talk.
  • ENGAGING BRAND  |  SATURDAY, JANUARY 16, 2010
    [Social Media] Show 280 - The Challenges of B2B Marketing
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « 6 Reasons NOT to do social media | Main | 10 Questions to Develop Your Brand » Show 280 - The Challenges of B2B Marketing Show 280 of The Engaging Brand leadership and marketing podcast  is ready just for you. Kathy Garolsky on Social media can be your brand trigger! Show 302 - How Imitation Compliments Innovation Social media can be your brand trigger! Try GoToMeeting FREE for 30 days. Is B2B marketing easier?
  • GEOFF LIVINGSTON  |  WEDNESDAY, OCTOBER 6, 2010
    [Social Media] Case Study: Plum Village Builds an Online Sangha
    The Unified Buddhist Church, commonly known as the Plum Village International Sangha and personified in Zen Master Thich Nhat Hanh, launched a social media presence approximately one year prior to a 2009 U.S. “The goal was not lofty, but simply to put the voice of Thich Nhat Hanh into the new social media environment,&# said the online architect of the effort, Kenley Neufeld , who is a lay practitioner ordained in the Unified Buddhist Church. The social media efforts were integrated into our email distribution lists and on the traditional web pages.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, FEBRUARY 20, 2012
    [Social Media] Chasing Engagement With Ads Is A Waste
    As all this social stuff continues to accelerate in both adoption and advancement one would think that advertisers ought to examine their thinking. Every major and local brand is rushing into social media, Facebook Fan Pages and every social tool available. Would you spend $12.4 Billion a year on ads that no one sees? advertisers spend nearly $40 billion a year for online advertisements, but 31% of their ads are never seen. That means $12.4 billion will be wasted on U.S. online ads this year. That sounds ominous for the health of Web content. How about you?
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, DECEMBER 22, 2011
    [Social Media] The Wrong Social Predictions
    As the end of the year approaches predictions about next year’s key social technology trends arrive from the pundits. It as if the “mirror on the wall” reflecting the past developments turns into “fortune telling of future developments” There are a lot of fortune tellers with different perspectives to justify their predictions and the media, both old and new, elevate these predictions and the masses stand in awe of the predictions and those that predict. Dion Hinchcliffe  just posted his 12 social business predictions for 2012.
  • THE RELATIONSHIP ECONOMY  |  SUNDAY, DECEMBER 12, 2010
    [Social Media] Wasting Social Productivity
    While all things social are being touted as innovative ways to “produce things&# the reality is that all things social are currently non-productive. You might say that social is much more productive than traditional advertising and marketing methods. Does the increase in hiring people with knowledge about all things social represent more production? So we must begin to ask how can we use all things social to improve productivity gains? We wonder why much of the on-line dialog about social media is about ROI. Send article as PDF.
  • THE RELATIONSHIP ECONOMY  |  SATURDAY, JUNE 19, 2010
    [Social Media] Feeling the Cluster Funk?
    While occasional cleansing, in a Schumpeterian sense, is good for industries, the extreme volatility takes a horrendous toll on that invisible turbine of the economic engine – social fabric. About Dan: Dan Robles is the Director of The Ingenesist Project, a private think tank in Seattle that predicts and specifies elements of the next economic paradigm as built on a platform of social media. Series Navigation «Crowdsourcing The New Exploitation Nielsen & McKinsey: Another Social Shift?» Uhmmm…sorry to break the news, it ain’t gunna happen.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, AUGUST 9, 2010
    [Social Media] Social Strategy Comes After Philosophy!
    It is obvious that organizations now focusing on “social strategies&# have indeed got the “cart before the horse&#. According to a recent survey by the Internet Advertising Bureau, only a fifth of marketers in well know organizations  view social media as a core element of their marketing strategy. One reason quoted by the report is the difficulty of demonstrating return on investment, but yet everyday we’re seeing a proliferation of opinions about “social strategies&# as the core for effectively using all things social. Are you ready?
  • SOCIALNOMICS  |  THURSDAY, OCTOBER 17, 2013
    [Social Media] B2B and B2C Video: Tips and Tricks
    Promote Content via Social Media It may seem obvious one yet so many brands continue to overlook the power of social media. 'Video is one of the most engaging mediums on the web, and B2B & B2C sites can benefit by producing multiple videos, each with a specific visitors need addressed. By utilizing different styles of video, your organization can appease various types of website visitors and build a connection with them. Here are some of the best practices you and your brand can adopt when creating said content.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 2, 2012
    [Social Media] Are You Using LinkedIn to Drive Blog Traffic?
    From a B-to-B perspective, I believe LinkedIn is probably one of the best and most under-used tools in social media. Chances are if someone likes what I have to say, they will share it with others not only on LinkedIn, but on other social platforms. Marketing Tips Marketing Tools Social Marketing b to b use of linkedin use linkedin to drive blog trafficThink about it. You normally link with people who have similar business interests. Why not let them know your thoughts on subjects using your blog content as one of those sources? Don’t waste an opportunity.
  • KIKOLANI  |  WEDNESDAY, JUNE 15, 2011
    [Social Media] Why Bloggers Need a Personal Landing Page
    Everyone is using various social media services to connect and share, and there’s also people that run different blogs for various topics. What do you think, is a personal landing page a tool you want to integrate into your social media strategy? This is a guest post by Per Schmitz. As a blogger you’ve got an ultimate goal: stand out of the crowd of fellow bloggers and -writers and get your words read by a large ammount of enthusiastic, engaged readers. Setting yourself apart through effective personal branding might be far more important than you think.
  • SOCIAL WAYNE  |  SUNDAY, AUGUST 8, 2010
    [Social Media] Does a Whole Foods outdoor Foursquare blackboard ad equal instant check-in success?
    Is the idea of the ad ground breaking or new or the next level of “social media marketing” or location-based marketing? few use window clings and table tents and others have let customers know via email and social media marketing. Photo by: dpstyles™. Foursquare co-founder Dennis Crowley @Dens posted a photo to his flickr stream of a Whole Foods location with a Foursquare blackboard outdoor ad/sign. The ad reads “Every 5th check-in receive a small scoop of house-made gelato from out gelato bar. No, but it is smart. But what about the once a week Whole Foods customer?
  • TWIST IMAGE  |  SUNDAY, AUGUST 21, 2011
    [Social Media] Listen To This Before Your Next Meeting
    media hacks. online social network. social media 101. social media marketing. Episode #267 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Several weeks ago, I published a Blog post titled, Your Meetings Suck. The Blog post was based on a conversation I had with Al Pittampalli. Pittampalli is the author of Read This Before Our Next Meeting (published by Seth Godin 's The Domino Project powered by Amazon ). Pittampalli is on a mission to change that. I'm not sure about you, but I couldn't agree more.
  • TWIST IMAGE  |  SUNDAY, JUNE 12, 2011
    [Social Media] The Extinction Of The Marketing Dinosaur Professional Is Imminent
    media hacks. online social network. social media 101. social media marketing. Episode #257 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When will the Marketing Dinosaurs die? When will those who hold the keys to marketing power truly start shifting their ways to not only embrace these new Digital Marketing channels, but to use them to unleash the most power form of Marketing that has ever been created? is a regular on this show (and a close friend). His perspectives are always fresh and direct.
  • JEFF ESPOSITO  |  FRIDAY, SEPTEMBER 28, 2012
    [Social Media] Tacky Tweet, Cookies and do you need a check-up?
    Is it time for a social media check-up? Sure social media programs have been set up and are rolling along – question is, are they just there to get by? Happy Friday everyone! can say that no matter how much I love the NFL, I am still not sure I really like Thursday Night Football. Sure it is great for Thanksgiving, but every week? Not so much. How was your week? m looking forward to the weekend filled with family visits, brewing beer and clearing out some clutter via a yard sale. How about you? Habits of Extraordinary Bosses – quick, but good read here. slicksnacker.
  • DIRECT MARKETING OBSERVATIONS  |  FRIDAY, SEPTEMBER 30, 2011
    [Social Media] Moving without the ball: On Basketball and Digital marketing
    In digital marketing, social media marketing and any type of integrated marketing communications plan, we can create a strategy, design the tactics to use for that strategy and then we can implement. Then In the game of basketball there’s something that really can separate the good players from the average players. A lot of  players do not do it and yet they would be better served and more successful if they did do it. It’s fundamental to the game and yet a lot of coaches do not coach it or preach it. I’m I’m not going to tell you what it is yet.
  • JEFF KORHAN  |  MONDAY, AUGUST 23, 2010
    [Social Media] Social Connectivity is a Human Need - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « The Bright Side of Losing Social Media Privacy | Main | Seductive Social Media » August 23, 2010 Social Connectivity is a Human Need A recent study indicates that college students who are active Facebook users are more likely to make new friends, get involved, and therefore, go the distance and ultimately graduate - in other words, succeed. Social media has made all of that an actionable reality.
  • BLOGGER XPERTISE  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Social Media] Hangout on Air: Blogging for Your Business : Blogger Xpertise
    Social media. This was our first Hangout on Air and discussed the topic of blogging for your business, using Blogger as the platform for a social media strategy based on establishing your expertise, bringing fresh content to your audience(s), and even providing incredible search engine rankings as a result. 4) Use social media to draw traffic. If youre a brick-and-mortar store, building that social media presence can help you tap in to new audiences and potentially bring in new customers. Blogger Xpertise. About Us. Portfolio Pieces.
  • JACOB MORGAN  |  MONDAY, MAY 31, 2010
    [Social Media] What is Advocacy?
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What is Advocacy? Last week at the social CRM summit in Georgia those in attendance were tasked with an interesting exercise around understanding advocacy.  TAGS: advocacy , defining advocacy , loyalty , scrm , Social CRM , understanding advocacy , understanding loyalty , what is advocacy This entry was posted on Monday, May 31st, 2010 at 3:34 pm and is filed under Social CRM. Social CRM, and Social Media strategies.
  • ALMOST SAVVY  |  MONDAY, OCTOBER 4, 2010
    [Social Media] Free LinkedIn Session Tuesday! (My birthday gift to you)
    You are also invited to connect with others interested in social media on the friendly folks on the AlmostSavvy page on Facebook where we share news and tips. Are you ready to get more out of LinkedIn? You do know that it’s the most powerful online tool for your career, right? Whether you’re currently looking for a new job or not, having a polished presence on LinkedIn is not optional. Wondering why? Join me on Tuesday at 2:00 pm (Pacific Time) to find out. Do you have a LinkedIn account set up, but aren’t sure if your profile is set-up correctly?
  • ARI HERZOG  |  TUESDAY, OCTOBER 22, 2013
    [Social Media] Pin This For @JuliaCSocial
    'Slide 26 of Julia Campbell’s presentation on getting ahead with social media indicates bloggers should use “Pin It” buttons to help out readers who enjoy sharing on Pinterest. Media pinterest Cognizant the majority of my readers don’t have an account on the digital scrapbooking site , I explicitly choose to not give you a pinning option. But Julia insists I have the button so here you go. I’ll monitor statistics over the coming days and write a followup blog post with results. Pin me here –>. Thanks for reading. Thanks Ari!
  • WAXING UNLYRICAL  |  TUESDAY, AUGUST 28, 2012
    [Social Media] Do You Know the Secret to Smart Networking?
    Go to the social hours. He does social media management for   KimberMedia  and does marketing/PR for  @bgckids. Ed: seeing as how it’s “holiday week” here in the U.S., we decided to give the WUL team a bit of a break. So we’re re-running some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. Today’s pick (by moi!) is an updated version of Matt LaCasse’s terrific post from March 2011 on the secret behind good networking. Always relevant. Go to the sessions.
  • WAXING UNLYRICAL  |  MONDAY, AUGUST 22, 2011
    [Social Media] Hitting the Reset Button
    While I love blogging, the blog community, social media, etc., Good morning and happy Monday (or good evening or good night and here’s to a great Tuesday for you, depending on where you are as you read this). You may not have noticed, but for the last couple of weeks, Waxing UnLyrical has not been publishing over the weekend. The three main reasons for this are: 1. more and more I’ve been feeling the need to decompress and stay offline as much as possible during the weekend (just as I’ve been trying to do on vacation ). That is true. Quality and consistency.
  • SPIN SUCKS  |  THURSDAY, JULY 12, 2012
    [Social Media] How to Choose a Social CRM to Manage Data
    Here are just a few that have emerged as leaders in enabling social CRM. Salesforce : Probably the biggest social CRM platform out there, Salesforce enables businesses to develop in-depth profiles of its customers, collaborate internally over a private social media network called Chatter, deliver customer service, find and track leads, and publish fresh content. Shoutlet : Shoutlet is great for monitoring social feedback through keyword alerts, as well as streamlining the internal workflow and creating social profiles. Choosing a Social CRM.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 2, 2013
    [Social Media] Manufacturers: What are you Trying to Accomplish With Your Content Marketing?
    'So you’re creating content and are using both traditional as well as social media to get the word out. Marketing Tips Social Marketing Traditional Marketing content marketing for manufacturers content marketing metrics contnet marketing metrics for manufacturers heidi cohen The key question is, what are you trying to accomplish? Have you set goals and identified the appropriate target market you want to go after? recent article by Heidi Cohen, 53 Actionable Content Marketing Metrics caught my eye. Her metrics support your content marketing goals. Build your brand.
  • KIKOLANI  |  THURSDAY, FEBRUARY 24, 2011
    [Social Media] Fetching Friday – Resources Mashup & Blog Headlines
    ­­This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, online business, SEO, and social media on kikolani.com. Social Media / Social Networking. annoying social media personality disorders – the same kinds of people you don’t like in real life are online too. Brilliant bloggers talk about Klout – a roundup of great articles about social influence and Klout. The Resources Mashup. Blogging / Writing. Too busy to blog? Online Business / Personal Branding. Try this tip!
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