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  • CONVINCE & CONVERT  |  TUESDAY, OCTOBER 8, 2013
    [Social Media] How to Reach Audiences and Influencers Through Their Egos
    But as I was researching my new book The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence , I had an epiphany: Ego itself is not the problem; it’s my ego that’s the problem. Two out of five sharing motivations in The New York Times’ Psychology of Sharing report are in service of the ego: To define ourselves to others and to receive social validation. They made it simple to share this non-news with one’s network by placing social buttons in their congratulatory emails , complete with pre-populated braggy messages. Embrace it!
  • TWIST IMAGE  |  SUNDAY, JANUARY 6, 2013
    [Social Media] Marketing Is Dead (Again)
    online social network. social media. Episode #339 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When the Harvard Business Review posted the article, Marketing Is Dead , by Bill Lee , my heart sunk. wrote my own, passionate, rebuttal to this ridiculous claim (you can read it right here: Marketing Is Dead ). Lee's post generated a lot of attention and over six hundred comments. wasn't alone in the rebuttals and, since the post went live in August of 2012, there is still conversation about the issue. Enjoy the conversation.
  • JEFF KORHAN  |  SUNDAY, OCTOBER 31, 2010
    [Social Media] Quality or Quantity Blog Posting for SEO? - Jeff Korhan - New.
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « QR Codes for a Good Cause | Main | Using Social Media to Enhance Your Sales Process » October 27, 2010 Quality or Quantity Blog Posting for SEO? Pros post frequently, either on their blog and on the other social networks, such as their Facebook page. Pros post frequently, either on their blog and on the other social networks, such as their Facebook page.  Which is more important? Regular publishing respects the audience.
  • WHAT SPINKS THINKS  |  SUNDAY, SEPTEMBER 29, 2013
    [Social Media] Waking Up at the Same Time Every Day and the Power of Routines
    I used to pull out my phone and start tinkering around the social medias. In order to eat healthier and save money, I now cook all 3 meals (with occasional exceptions for social engagements). 'This post is part of the startup edition series. never used to be a “routine” person. My whole life, I’ve been more of the “play it by ear” type. Having worked for myself, from home for most of my career, it became all too easy to keep winging it. I’d work when I felt productive. I’d wake up when I naturally woke up. That would be my routine.
  • CONVINCE & CONVERT  |  THURSDAY, JULY 26, 2012
    [Social Media] How to Be the Architect of a Passionate Community
    The talk was well received and mainly focused on how we can utilize the communication tools we have today to inspire change and social good around the world. Since that talk though, I’ve started thinking about rooting that back to general community/social media management. common mistake that social media managers and coordinators fall into is trying to be everything to their community in order to satisfy their buzzword quota (i.e. He sticks to his entrepreneurial roots as the founder of the global social good campaign, Tweet Drive. Be a resource.
  • JACOB MORGAN  |  TUESDAY, DECEMBER 22, 2009
    [Social Media] Social Business Means Collaborating Internally and Externally
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Social Business Means Collaborating Internally and Externally View Comments December 22nd, 2009 I had the opportunity to write an article for Jennifer Leggio over at Zdnet on the importance of internal and external collaboration.  External collaboration occurs between a brand and its consumers via social media channels or platforms such as blogs, wikis, Twitter, or online communities. Social CRM, and Social Media strategies. Web 2.0
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 25, 2011
    [Social Media] When Mobile Eats The Internet's Lunch
    For the past few years, I've made the argument for one-line of connectivity (not having separate strategies for mobile, social media and the Internet) - one strategy that deals with the connected consumer. Marketing dollars allocated to the Internet are still grossly under allocated when you compare it to consumer consumption of all media channels (percentage wise). Now, with the rapid ascent of mobile, we're busy splitting hairs on an already under-allocated media channel. media channel. social media. Marketing is changing. from the 53.9 mobile.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 9, 2010
    [Social Media] Podcast: Industry Interview with Jack Keough-Industrial.
    How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? Reach Tradesmen Using a Social Media Map STAFDA Convention-Phoenix Category Cloud Marketing Tips Marketing Tools Marketing Trends Social Marketing Traditional Marketing Twitter Uncategorized Theme Contempt by Vault9. Enjoy his insights. Listen to the interview here. You can follow any responses to this entry through the RSS 2.0
  • CREATIVE RAMBLINGS  |  WEDNESDAY, JULY 11, 2012
    [Social Media] Why you need to customize your 404 Error Page
    Why you need to customize your 404 Error Page was written by Cendrine Marrouat and originally published on her social media blog, Creative Ramblings. Message error 404 (Photo credit: CyboRoZ) The 404 Error Page, also known as “Page not found”, is a very common occurrence on websites and blogs. It pops up on a visitor’s screen when they input a bad link or click on a link leading to a recently removed page. And more often than not, this prompts the visitor to leave — and never come back. Do not let a 404 Error Page ruin your business. Customize it!
  • JACOB MORGAN  |  MONDAY, JUNE 14, 2010
    [Social Media] Introducing the New Chess Media Group!
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Introducing the New Chess Media Group! View Comments June 14th, 2010 So I know you’ve heard me talking a lot about our new site design and it’s FINALLY live at Chess Media Group.com thanks to our friends over at Blue Sail Creative.  This new site launch actually means quite a lot for Chess Media Group; essentially it’s our first real site geared towards the enterprise and mid-size market.  Social CRM, and Social Media strategies.
  • CONVINCE & CONVERT  |  SUNDAY, AUGUST 25, 2013
    [Social Media] Websites Will Become the AM Radio of the Internet
    The impact of these apps on their purchase decisions is greater than recommendations from blogs and social media, and from manufacturers’ websites or email. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. Websites Will Become the AM Radio of the Internet is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. The Fragmentation of Brand Value.
  • SOCIALNOMICS  |  THURSDAY, FEBRUARY 18, 2010
    [Social Media] Facebook Zero
    Facebook Zero is a text only version of the popular social network designed for mobile usage. I’ve always harked that mobile drives social media and social media drives mobile – it’s a beautiful relationship. By Erik Qualman. Chamath Palihapitiya is the Vice President of User Growth, Mobile and International Expansion at Facebook and is responsible for spreading Facebook throughout the world through new growth initiatives, mobile strategy and internationalization. It is coming soon, so no wireless carrier is currently offering it.
  • CONVINCE & CONVERT  |  FRIDAY, SEPTEMBER 21, 2012
    [Social Media] 2tor Paves the Way for Online Education and Community Building
    Two team members from the online education company 2tor join Jay Baer and Eric Boggs on the Social Pros Podcast this week – Alexa Scordato , Director of Communications & Social Media, and Harrison Kratz , Community Manager for the MBA@UNC program. Click to read more » Social Pros Podcast 2tor alexa scordato community management harrison kratz higher education mba@unc online education online learning Social ProsAlexa Scordato, 2tor @alexa. Harrison Kratz, 2tor @kratzpr. Now, they partner with rigorous higher education programs like UNC, USC, and.
  • WWW.NIEMANLAB.ORG  |  FRIDAY, OCTOBER 29, 2010
    [Social Media] Meta! Here’s how Storify looks telling the story of Storify
    Founded by Burt Herman (a former AP reporter and founder of the journotech meetup group Hacks/Hackers ) and developer/entrepreneur Xavier Damman , the platform promises a new way to leverage the real-time power of social media for creating stories. Here’s how Storify looks telling the story of Storify » Nieman Journalism Lab Kevin: Megan Garber does a review and a bit of a live test of Storify, a new tool for collecting social media elements into a story format. ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER Meta! How does it work? Conclusion? Megan Garber | Sept.
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 24, 2012
    [Social Media] Unveiling New Logo for #Nifty50 Kids
    Members of the marketing and social media communities were thrilled to see their hardworking colleagues gain the recognition they deserved, and we are very proud to be bringing the awards back for a second year. finance, education, B2B, health, sustainability, security, media, etc.). This year, we also wanted to add a social brand purpose to the event and its sponsors. After careful consideration, we finally settled on our third goal: 3) Provide positive social good through the contribution of technology devices to underprivileged children. Nifty50
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 4, 2011
    [Social Media] Manufacturers: How Are You Getting Closer to the Professional Tradesmen?
    You know these guys talk to each other either through social media like forums or at association and trade meetings. Beyond the normal marketing things you do, what are you doing to get closer to your customers and LISTEN to what their issues are? May I suggest a tradesmen council? You all have brand advocates out there, why not get them together a few times a year and get a better sense of what’s happening in their world and what keeps them up at night. You could even pass by new product ideas before putting them into production.
  • ENGAGING BRAND  |  TUESDAY, JULY 15, 2014
    [Social Media] Productivity Tips #1 -How to Save 30 Hours per Month
    The irony is that business have meetings about how social media is a time wasting activity! 'You know the feeling. You arrive at your desk in the morning. You look at your to-do list and then your calendar… when are you going to get some work done? What excuse can you make for not getting the action points done? You feel stressed and annoyed that if you had a clear calendar then you may actually get something done. Imagine if you had an extra 31 hours per month to do rather than talk, to think rather than hear excuses – wouldn’t that feel great. 31 hours!…
  • JACOB MORGAN  |  MONDAY, AUGUST 15, 2011
    [Social Media] Forget “Voice of the Customer,” What about “Voice of the Employee?”
    It’s really interesting to me to hear about how many people are familiar with customer facing social tools yet not familiar with emergent collaboration tools which can be used to connect employees and allow them to collaborate with one another. We develop command centers, social media programs, micro-sites, communities, in person events, unique loyalty programs, and a host of other things. Social Business voc voe voice of customer voice of employeesDon’t you think it’s time we focus on our employees? What say you? Collaboration Enterprise 2.0
  • NOWSOURCING  |  SUNDAY, FEBRUARY 23, 2014
    [Social Media] The Latest News Over At Pinterest – Personalized Pages, New Pin, & More
    While Facebook and Twitter are the two social networks to watch and be on, Pinterest has been quietly soldiering away in the background. But one thing is for sure – if you are a marketing company, or someone who depends heavily on social media to get your message out, you need to be on Pinterest, as well as Facebook and Twitter. Everytime you read a blog post, and you see the standard social media buttons at the end, it is usual now to see the Pin button as well for Pinterest. 'It’s been a while since we last looked at Pinterest. Personalised  Pages.
  • SOSHABLE  |  MONDAY, DECEMBER 20, 2010
    [Social Media] Crossroads: 7 Questions that Twitter, Digg, and Others Must Answer in 2011
    Most people who are passionate about their favorite social media sites are often blinded by their feelings. Social media is mercurial with it’s rate of change and as a result many (most?) To say social media will be bigger in 2011 is like saying a 5-year-old will be bigger when she’s 6-years-old. It is still in its infancy and while many people are engulfed in some form of social media, there are still billions of people who haven’t been on Facebook or its kind before. How Do We Get More Into The Social Media Game?
  • MINDJUMPERS  |  FRIDAY, NOVEMBER 16, 2012
    [Social Media] Content Marketing: Dos and Dont’s [Report]
    In addition, 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing are sharing their thoughts and advices in the new report. Ekaterina Walter, Social Media Strategist, Intel, summarizes: “Content will become more critical than ever before. Report: How Social Marketing Works for Retail Brands [Report]. Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The report defines content marketing as   both “an art and a science.
  • KYLE LACY  |  MONDAY, JUNE 14, 2010
    [Social Media] Diesel Installs Cameras in Dressing Rooms for Facebook Posting
    There are the obvious answers to this question…it supports interaction, it creates a relationship between the cunsomer and the brand, it raises brand awareness, social curation… yada yada. Smartphones have made it possible to activate any social media channel at any time. (Thanks to Jay Baer for the heads up on this campaign). Ever been stuck deciding whether or not to purchase that top or those jeans? Diesel , quasi-fashion forward apparel company, may have solved this conundrum or freaked people out. Don’t worry its not as bad as it sounds.
  • FIREBELLY  |  WEDNESDAY, JULY 24, 2013
    [Social Media] Community, Lady Gaga & Bourbon: The David Spinks Interview
    Is there a difference between a social media community and a real world community? I don’t think online community and social media are one in the same, so I’ll answer the question as online community vs offline. 'David Spinks – Community Man. Bourbon Fan. To say that David Spinks loves community is an understatement. He’s all about community – and he’s got a track record that proves it. His other enterprises include BlogDash and The Community Manager where he still actively writes. He’s nimble, smart, funny, chic and charming. Can they?
  • MINDJUMPERS  |  WEDNESDAY, JULY 25, 2012
    [Social Media] How to Uncover Negative Feedback on Your Facebook Page
    Yesterday, Socialfresh posted a very interesting article in this regard stating that ‘as a social media manager, you’re essentially in a relationship with your page. Tweet We often post about the importance of finding the right conversational touch points in order to engage your target group in conversations based on your values and beliefs. Also, the importance of monitoring and listening is a much-discussed topic here on the blog. But besides monitoring what your fans and users passion points are, it is just as important to monitor what they are NOT interested in.
  • ARI HERZOG  |  SUNDAY, SEPTEMBER 9, 2012
    [Social Media] Testing
    When he's not blogging, Ari helps brands improve their digital media marketing. Comments Comments Related Stories Why You Should Unfriend Facebook Friends Twitter Verifies Vice President Paul Ryan #MySMCStory: Social Media Club and Me. MediaThis is a temporary blog post for Technorati to verify my blog with claim token HZJXBET4X77X. Upon verification, this post will be deleted. Please continue reading Testing and leave a comment if inspired. Got a question? Need help? Contact Ari today!
  • SOSHABLE  |  FRIDAY, AUGUST 10, 2012
    [Social Media] Digg Traffic Falls out of Top 200 on Alexa, Heading Out of Top 400
    Others point to the decision to take the social components out of Digg, making submitting content virtually worthless and putting together a news aggregation page that is clearly moderated rather than voted on by the Digg community. There is no longer a remnant of what the social media giant once was. Digg Featured Social News BetaworksMost believed that when Betaworks bought Digg last month and announced plans to revamp the site completely, that they were getting a recognized domain and a good amount of traffic to go with it. Today, it officially has.
  • JACOB MORGAN  |  WEDNESDAY, JULY 30, 2014
    [Social Media] Privacy is Dead and We Killed it
    I’ve just talked about social media data above but what about your health records, browsing habits, purchases, financial data, or employment information? Although some of these forms of data might be considered to be more secure than others many social media users are actually publicly sharing this information online on their Facebook pages, Twitter accounts, Instagram photos, Foursquare check-ins, Linkedin profiles, or anywhere else you can think of. to use social technologies without we don’t want being able to see our information. What gives?
  • TWITIP  |  SATURDAY, MARCH 27, 2010
    [Social Media] Organize Your Tweets with More Than One Twitter Client
    Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Are Morch @TwtrCoach Social Media Rambler – Assisting you to Create a Social Media Experience Organize Your Tweets with More Than One Twitter Client 14 Is your Twitter Stream out of control? In my efforts to create Social Media Experience I developed various “toolboxes&# for my Social Networks. use TweetDeck to manage tweets from Social Media experts. Cheers!
  • SPIN SUCKS  |  FRIDAY, AUGUST 13, 2010
    [Social Media] #FollowFriday: Becky Johns
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 13 2010 #FollowFriday: Becky Johns By Gini Dietrich | Email | Print | 3 Comments | I was introduced to Becky Johns through the PRWeek Guide to Required Reading a couple of weeks ago and boy were they right! Becky Johns of Michigan. Thanks, Gini.
  • TWIST IMAGE  |  SATURDAY, JANUARY 28, 2012
    [Social Media] Don't Let Your Brand Be Creepy
    This is the immaturity of brands as they enter the more social fray. When Dell first became active in Social Media (and they were on there very early on), Binhammer became a lighthouse and because he was truly doing his best to get results and be transparent, people began interacting with him (and many others) that much more. We have to be able to take a step back and remember that a lot of these interactions are not only new(ish) for a brand, but it simply wasn't done all that much before the advent of Social Media (don't believe me? social media.
  • WHAT SPINKS THINKS  |  WEDNESDAY, NOVEMBER 11, 2009
    [Social Media] 5 Creative Ways to Use Sponsored Tweets « The Spinks Blog
    The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals 5 Creative Ways to Use Sponsored Tweets Back when Sponsored Tweets launched, I wrote a post asking if it will survive.  Share this: Facebook StumbleUpon Digg This entry was posted on Wednesday, November 11th, 2009 at 5:57 pm and is filed under Applications , Social Media , Twitter. Twitter is a place where you can market your brand or yourself in way to captivate and socially interact with your followers. If done right, I really like sponsored tweets.  Market Research.
  • CONVINCE & CONVERT  |  SATURDAY, SEPTEMBER 1, 2012
    [Social Media] One Social Thing Wrapup – Week of August 27th
    Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Click to read more » One Social ThingIf we use your idea in an edition, I’ll send you a signed copy of my book. Thanks! – Jay. What was the big issue of.
  • CONVINCE & CONVERT  |  SATURDAY, SEPTEMBER 1, 2012
    [Social Media] One Social Thing Wrapup – Week of August 27th
    Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Click to read more » One Social ThingIf we use your idea in an edition, I’ll send you a signed copy of my book. Thanks! – Jay. What was the big issue of.
  • THE WAY OF THE WEB  |  MONDAY, OCTOBER 24, 2011
    [Social Media] The difference between SEO and Spam…
    You’ll also have a solid foundation to build your business on, and as part of the work you’ll be improving the content and results in related areas, such as conversion rates and social media engagement. There’s occasionally some confusion and complaints about SEO as being the cause of spam on the internet with irrelevant content being returned in search results because of unethical techniques. Bad SEO promises to get you to #1 on Google by using every trick in the book. And if you ever need advice, feel free to get in touch!
  • KIKOLANI  |  FRIDAY, SEPTEMBER 16, 2011
    [Social Media] Fetching Friday – Resources Mashup & Matt Cutts on Blackhat SEO
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Tips for Creating Posts That Will Spread on Social Media – If you want a post that is going to spread like wildfire, you have to consider the following when creating your content to ensure that your post will be given extra social media love. Social Media / Social Networking. Have Your Registered for Blog World Yet? So what are you waiting for?? Blogging / Writing.
  • DANNY BROWN  |  MONDAY, MAY 21, 2012
    [Social Media] Is Seek or Shout the Holy Grail for PR, Bloggers and the Disconnected Media?
    Two shifts have dramatically changed the way media and public relations professionals interact over the past few years: the move away from email in favor of online social channels, and the emergence of versatile, freelance content creators who are as comfortable writing magazine articles as they are blogging for brands. For PR pros, that means media outreach will soon be more likely to take the form of a Twitter conversation with a freelance writer than an email exchange with a full-time reporter. It appeals to social and real-time sensibilities.
  • JEFF KORHAN  |  TUESDAY, SEPTEMBER 28, 2010
    [Social Media] What's Inside Matters Most
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Free-for-All Web Marketing - Part 1 | Main | Why You Should Love Facebook Like » September 28, 2010 Whats Inside Matters Most In challenging economic times such as these, consider measuring your work against benchmarks of what is possible -  as opposed to what is presently being done. You have to carefully process all of the information that comes your way from outside sources, with the most abundant one being the social Web. Forget that! 
  • ARI HERZOG  |  TUESDAY, MARCH 4, 2014
    [Social Media] 10 Tips to Be Successful on LinkedIn
    For instance, I’ve received job offers as the direct result of answering questions on groups about social media and PR. Stop Using Social Media. Media LinkedIn 'LinkedIn launched on May 5, 2003 (on my mother’s birthday) and currently has 277 million members — with two new people creating accounts every second. Here are updated LinkedIn statistics to impress your boss or your mom. joined LinkedIn in February 2007 and I’ve actively used it over the years both as a consumer and a teacher. Keep your profile updated. Be the latter. Thanks.
  • PROBLOGGER  |  MONDAY, OCTOBER 7, 2013
    [Social Media] How to Take a Blog Break Without Losing Momentum
    In the 24-hour machine that is the blogosphere and accompanying social media, there is the potential for our blog/life balance to be so far off kilter it’s all but disappeared from view. Put the call out on your blog’s Facebook page and other social media accounts. Keep up your networking and being part of the community with your social media accounts – maybe Instagram your break and the new things you now have time for, to keep your followers in the loop. 'As anyone who has ever started a blog knows, it can be hard work.
  • DREW'S MARKETING MINUTE  |  TUESDAY, APRIL 5, 2011
    [Social Media] 3 blogging tools worth exploring
    What social media tools are a must for business? A BackTweets’ email (click to see full size). BackTweets.com. This handy tool ( www.backtweets.com ) tracks any and all tweets that drive back to your blog, whether they mention you, your blog’s name or even your URL. That’s right — if they use a shortened URL, you’ll still get the info. I’ve subscribed by e-mail (it was free) so that every day, I get a simple report that shows all the tweets that drove people to my blog. I get a better sense of what topics draw more attention and sharing.
  • SOCIALFISH  |  MONDAY, OCTOBER 22, 2012
    [Social Media] Announcing the 21st Century Nonprofit Program
    Our organizations are stuck in outdated, 20th-century management models that are becoming more and more unworkable in today’s social and technology-driven world. The program will provide tools and analysis for developing and implementing change efforts internally, focusing particularly on using technology (social and otherwise) to move the needle on more effective leadership and management. The 21st Century Nonprofit Program will be led by Jamie Notter and Maddie Grant, co-authors of  Humanize: How People-Centric Organizations Succeed in a Social World. It’s what we do.
  • SOCIALFISH  |  TUESDAY, OCTOBER 2, 2012
    [Social Media] [Exclusive] 5 factors driving the launch strategy of associationsnow.com
     This post was written for SocialFish by Julie Shoop, Vice President and Editor-in-Chief of Associations Now  and Andrew Hanelly, VP of Digital Experience at TMG Custom Media   on the thinking behind the newly launched associationsnow.com. But they also said they had less time to read, needed more frequent updates, spent more hours online and in social media, and wanted content to be available in various formats. As the dust begins to settle from the recently launched (as of this week, 10/1!) Associations Now on the desktop. Associations Now on a tablet.
  • ONLINE COMMUNITY STRATEGIST  |  TUESDAY, FEBRUARY 2, 2010
    [Social Media] Are your most active members suffering from depression?
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Are your most active members suffering from depression? February 2, 2010 in Internet study , social networking | Tags: "online depression" , Psychopathology , social networking Have you ever wondered how some members of your online community (or any community for that matter) can get so overwhelmingly caught up in online drama with people they hardly know?  I know I have. WOW, THAT EXPLAINS A LOT. Serious swagger!
  • KIKOLANI  |  FRIDAY, AUGUST 10, 2012
    [Social Media] Fetching Fridays – Resources Mashup & Happy Little Clouds
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Social Media / Social Networking. The Beginners Guide to Running a Social Media Contest – So you’re ready to launch your first social media contest on Twitter, Facebook or Pinterest. The Ultimate Guide To Social Media Scheduling – I always suggest scheduling updates. The Resources Mashup. Blogging / Content. But don’t be fooled. Lessons My $1.8
  • KIKOLANI  |  THURSDAY, FEBRUARY 3, 2011
    [Social Media] Fetching Friday – Resources Mashup & Returning From Vacation
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. resources for small businesses a great list of social networks, answers, bookmarking, and other sites that are essential for a small business. What SEO and social media have in common – five things you must have to be successful with both. Social Media / Social Networking. The Resources Mashup. Blogging / Writing. Making Money Online / Online Business. Back From Vacation.
  • SOSHABLE  |  SATURDAY, SEPTEMBER 17, 2011
    [Social Media] @PaulCarr – You’re Always Welcome Here
    Understaffed, under-edited, underfunded, under-achieving, the site has been a nice niche blog for those looking for help with social media, particularly for business. You can, of course, get a job with any publication that’s willing to “take a risk&# on a loose-canon journalist with a tendency to speak his mind regardless of who gets offended (which excludes very few outside of mainstream media publications) and they could probably offer a little more money than we can. Blogs Social Freshness paul carr soshable techcrunchWhy should he? That’s it.
  • TWITIP  |  THURSDAY, APRIL 28, 2011
    [Social Media] 4 Reasons Why Twitter Should Buy TweetDeck
    According to Richard Barley, TweetDeck’s Community Manager whom I interviewed for both the Addicted to Social Media podcast and for Twitip.com , Promoted Tweets “only appear in search columns where the search terms match a keyword that has been purchased.”. Access to Other Services: As more people use more social networks, management of their various accounts on dispersed services is becoming a real problem. Thus, TweetDeck would give Twitter something that no other social network truly has; access into their sites. Is a Feature also a Product? What do you think?
  • SPIN SUCKS  |  TUESDAY, MAY 8, 2012
    [Social Media] Would You Like Vocal Fries With that Order?
    Mark Story is the Director of New Media for the U.S. He has worked in the social media space for more than 15 years for global public relations firms, most recently, Fleishman-Hillard. Mark is currently writing a book, “ Starting a Career in Social Media ” due to be published in January 2013 by Skyhorse Publishing. Today’s guest post is written by Mark Story. . Recently, Fast Company ran an article called “ The Verbal Tic Of Doom: Why The ’Vocal Fry’ Is Killing Your Job Search, ” by Craig Chappelow. And the recruitment process rolled along.
  • WRITTENT BLOG  |  WEDNESDAY, MAY 1, 2013
    [Social Media] 14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
    That’s because the mix of lengths and media creates a better user experience and is more likely to be useful to searchers. Media. Search engines depend more and more on social signals to deliver high-quality results to searchers, and visitors want to see social proof to determine if your blog is worth their time. This means you absolutely must share your blog posts on social media and make it easy for visitors to share. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either. Publish Regularly. Length. meta data.
  • TWITIP  |  WEDNESDAY, JANUARY 20, 2010
    [Social Media] 10 Tips to Getting More Retweets
    find that sometimes I am shy of re-tweeting or commenting directly particularly if the person is a ‘hotshot’ either in social media or in the ‘real’ world ! Automated DMs seem very un-social. As a small charity we have analyzed social media and choose Twitter as our favorite medium. 10 Tips to Getting More Retweets 24 Have you been ignoring your followers? Your followers took the time to check out your profile and thought you were cool enough to follow, but how are you treating them in return? Because you’ve been ignoring them.
  • TWIST IMAGE  |  TUESDAY, MARCH 8, 2011
    [Social Media] Making Sense Of The Mess
    It's a mass media lie that was perpetuated by the original Marketing and Advertising executives as a way to strong-arm brands into coughing up their dollars to line the pockets of the advertisers and media companies. and yes, thank you, Social Media) for us to see - in living color - a semblance of a truth. Mark's right, smaller, stronger groups are where influence lies, but there is no correlation between that and a specific media channel. mass media. media channel. media company. social media. It's a game (err. "Who?"
  • MINDJUMPERS  |  MONDAY, NOVEMBER 22, 2010
    [Social Media] New creatives at Mindjumpers
    The issue in finding the right creatives is actually finding out what skills you need to strengthen the team with – and it’s a creative team with sole focus on social media – so there is not a lot of knowledge “we did that – and that really worked well” around. When it all gets boiled down social media is dialogue and communication, a lot of conceptualization and text, so we also went on the lookout for a talented concept developer and copywriter. With a background in both literature and advertising, Jesper holds a MA in Media Studies from Aarhus University.
  • ARI HERZOG  |  SUNDAY, AUGUST 28, 2011
    [Social Media] Questioning Why I Still Use Twitter
    Shonali expands: Whether you’re using social media for personal reasons or business, there’s nothing like carefully nurturing relationships, especially those that start with an @. Their tweets range from nonprofit communications to public administration to social media marketing. Ari Herzog provides social media marketing and editorial services to the nonprofit and public sectors. Media Musings Facebook LinkedIn networking TwitterPhoto by darnok. Bill Dorman and Shonali Burke probe into the efforts of friendship and internet relations. find the.
  • JACOB MORGAN  |  TUESDAY, MAY 31, 2011
    [Social Media] Writing a Book on Enterprise Collaboration (Enterprise 2.0) With McGraw Hill!
    We have seen quite a few social media books published over the past few months on social media and customer facing social strategy; but in my opinion (and many of my friends and colleagues agree) there is a lack of resources for organizations looking to deploy these social and collaborative tools internally for their employees (commonly referred to as enterprise 2.0); that’s exactly what this book is going to be about. Here we will also cover things such as resistance, governance, and the adaptive social business framework.
  • SMTHREE  |  THURSDAY, NOVEMBER 25, 2010
    [Social Media] Have a happy and social Thanksgiving
    Tags: Uncategorized social media thanksgiving turkey wkrp
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 2, 2013
    [Social Media] Manufacturers: What are you Trying to Accomplish With Your Content Marketing?
    'So you’re creating content and are using both traditional as well as social media to get the word out. Marketing Tips Social Marketing Traditional Marketing content marketing for manufacturers content marketing metrics contnet marketing metrics for manufacturers heidi cohen The key question is, what are you trying to accomplish? Have you set goals and identified the appropriate target market you want to go after? recent article by Heidi Cohen, 53 Actionable Content Marketing Metrics caught my eye. Her metrics support your content marketing goals. Build your brand.
  • DANNY WHATMOUGH  |  FRIDAY, OCTOBER 29, 2010
    [Social Media] Does the PR industry need better leadership?
    decided to throw my hat into the ring: @ sheldrake with many thinkng PR is fallng behind, wht should the CIPR do to ensure we lead the way/thinking in digital, social & SEO #ciprtv less than a minute ago via HootSuite Danny Whatmough DannyWhatmough. Sally Sykes was a little more hesitant in her response and although she acknowledged that ‘this was our moment’, she fell back into the reputation management debate which I don’t really think encompasses the true might of what digital and social means for the PR industry. Tweet. The responses were mixed. d argue we don’t. Tweet.
  • SOCIALNOMICS  |  FRIDAY, APRIL 13, 2012
    [Social Media] Ann Romney on Twitter, Tweets What Most Moms Know
    For those that have not been following the news over the last 24 hours or so involving Republican frontrunner Mitt Romney’s wife, Ann, and Democratic strategist Hilary Rosen, the two have risen to the top of the charts in the social media world all because of motherhood. Even the current First Lady, Michelle Obama, got involved in the social media discussion Thursday, tweeting “Every mother works hard, and every woman deserves to be respected.”. During an appearance on FOX News Thursday, Romney responded that her career choice was to be a mother. respect that.
  • SPIN SUCKS  |  MONDAY, MAY 14, 2012
    [Social Media] Marketing in the Round is Here!
    For the past several years, both Geoff and I have been working pretty hard (through our respective companies and with our teams) with clients to break down organizational silos, integrate all  of the marketing disciplines, figure out where social media fits into the bigger picture, and measure the results. Last May, I was in New York for BlogWorld and I met Geoff Livingston , for the first time in person, to discuss writing a book together. It was a sunny day and we stopped for bruschetta and wine while we discussed this crazy idea. The stars were all aligned. Virtual Book Launch.
  • TWIST IMAGE  |  FRIDAY, SEPTEMBER 2, 2011
    [Social Media] The Myth Of Reciprocity And The Social Life Of Brands
    The mindset in this instance is to think of your brand as a media entity. There is no doubt that the more people that a brand is following, the more opportunities they are creating to get their message to spread to more and more people (and this includes these individuals and their social graphs). Reciprocity in the social life of online media should mean that if someone connects with you, you should reciprocate and connect back - sight unseen. media. media hacks. online media. online social network. social graph. social life.
  • BLUE FOCUS MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Social Media] Listen to the Voice of Your Employees #SocBiz #HR #IBM
    The entire book is very well organized and paints a vivid picture of how analytics can be used in todays social businesses, offering a detailed history of the kinds of changes the skillful deployment of big data can bring. At Blue Focus Marketing (@ BlueFocus ), we have had the privilege of enjoying an ongoing conversation with IBM regarding employee development and retention in social business, having featured the brands success story in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The Enterprise Social Pulse Program.
  • WRITTENT BLOG  |  FRIDAY, AUGUST 23, 2013
    [Social Media] The Complete Expert Interview Guide to Better Content Marketing
    Talk to your sales reps, customer support personnel, social media team, and others who regularly communicate with your audience to find out what kinds of content they want more of. Follow them on social media and share their content often. Read their blog, follow them on social media, check out a few books at the library if you need to. Ask them to share the interview on their social media accounts, blog, and anywhere else they can. Armed with this ultimate interview guide, you can realize the full potential of the expert interview.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 2, 2012
    [Social Media] Are You Using LinkedIn to Drive Blog Traffic?
    From a B-to-B perspective, I believe LinkedIn is probably one of the best and most under-used tools in social media. Chances are if someone likes what I have to say, they will share it with others not only on LinkedIn, but on other social platforms. Marketing Tips Marketing Tools Social Marketing b to b use of linkedin use linkedin to drive blog trafficThink about it. You normally link with people who have similar business interests. Why not let them know your thoughts on subjects using your blog content as one of those sources? Don’t waste an opportunity.
  • WEB METRICS GURU  |  WEDNESDAY, JULY 20, 2011
    [Social Media] Edelman’s TweetLevel – Updated – Part Deux
    INFLUENCERS :  Tweetlevel now displays Influencers on any subject and ranks them and it seems to do in a way that makes sense - I looked for Influencers for Social Media Analytics as I know the subject and the area, and the results look good, at least, from first glance. Certain phrases such as “socialanalytics&# and “metricsnerds&# might be slang like and important to know about when doing paid and organic search, as well as tracking conversations in Social Media using Listening Platforms.    The shared links give us a way to target the  content shared, itself.
  • SIMON MAINWARING  |  THURSDAY, JANUARY 3, 2013
    [Social Media] How you unlock the power of purpose to explode your business in 2013
    For instance, pack a First Aid Kit, education materials, sports equipment or whatever solution to a social issue has personal meaning to you. Not only is this a brilliant idea because it inspires the countless number of people who circle the globe each year to remote place to become architects of social change. And by becoming an integral part of a meaningful and sharable travel memory – each of whom is armed with the web, smart phones and social media to spread word of their efforts – the brand will earn customer goodwill and loyalty on unprecedented levels. It
  • SIMON MAINWARING  |  WEDNESDAY, OCTOBER 13, 2010
    [Social Media] Why brands pit one audience against another and lose both
    There must be something about advertising to guys that makes top brands do strange things. Less than a year of Pepsi was royally and rightly reprimanded for its AMP Cola iPhone app that told men to “AMP up before they score&# , Coca-Cola is making an equally tasteless appeal on behalf of Coke Zero. Their site invites men to date three half-dressed dressed women at a time and get them to do what they desire. Now I’m a guy and I certainly get what part of the male brain they are appealing too, but how does this gel with the same brand that is promoting Open Happiness around the globe. What’s
  • SOCIALFISH  |  FRIDAY, SEPTEMBER 20, 2013
    [Social Media] How Does Your Department Support Your Culture?
    You all are partially responsible for Maddie and me writing Humanize–we saw that implementing social media required some shifts in culture if it was going to work. 'Back in July, over on the JamieNotter.com blog, I caught the attention of quite a few Human Resources people by sending an “ open letter” to HR , in which I effectively “broke up” with HR and told them I was going to go ahead and reinvent HR on my own, with or without their help. Let me be clear: I don’t think HR is evil, nor do I think they are incompetent. What about you, IT?
  • SCOTT GOULD  |  FRIDAY, JULY 9, 2010
    [Social Media] The Value of a Value Approach
    First of all , I received a much appreciated link from Like Minds Alum Joanne Jacobs writing about the trough of disillusionment for social media strategies. You all know that I am sold out on having a value-based approach to, well, just about everything. value based approach is about giving more of you to people and developing deeper relationships, rather than having your thumbs in 101 pies. By not giving lots of little, but less of more , you can build relationships that have a great yield – in pretty much whatever you do. Your Leading Thoughts.
  • KYLE LACY  |  MONDAY, JULY 26, 2010
    [Social Media] Keep Your Friends Close and Your Followers Closer
    Social media is a tool the should be used to help others speak about you. What’s more important:What you say or what others say about you? When it comes to your brand what matters most to you? Are you self promoting and only allowing good comments to be posted? Where do you draw the line? When there’s a negative comment do you delete it? My suggestion is to leave it. Although,  it may not be a good or accurate reflection of you it lets others see that you’re real. We’re not perfect and we can’t make everyone happy. The bad comment won’t ruin you. It’ll give you credibility.
  • SOCIALFISH  |  WEDNESDAY, JANUARY 11, 2012
    [Social Media] The flow, the stream and the firehose: social is at the end of the beginning
    Which is, that the social web is maturing. ” The social revolution and social tools —. “While a lot of the discussion about the rise of blogging talked about social media, the technology involved wasn’t particularly social. However, the emergence of network-based social tools — notably Facebook, Twitter, and thousands of other niche offerings — have led to a dramatic and unprecedented change in information transmission: increasingly, people are getting their news and insight via social networks, channeled through other, known individuals.
  • IT'S JOSIP NOT JOSEPH  |  WEDNESDAY, JUNE 30, 2010
    [Social Media] As Life Moves Beyond Web 2.0…
    And to go along with this social media and smart phone craze, everyone has experienced the effects of the economic meltdown, continuing environmental concerns and a slew of other issues. Neither is the online  growth of traditional media. Many of the things we use – the smart phones, pads, Xbox, TVs and laptops to the apps, social media, the web and Xbox Live – not only overlap in functionality but also in purpose and use. The Social Media Revolution is one of the greatest paradigm shifts to occur within modern society. We’re not mind-readers.
  • IT'S JOSIP NOT JOSEPH  |  WEDNESDAY, JUNE 30, 2010
    [Social Media] As Life Moves Beyond Web 2.0…
    And to go along with this social media and smart phone craze, everyone has experienced the effects of the economic meltdown, continuing environmental concerns and a slew of other issues. Neither is the online  growth of traditional media. Many of the things we use – the smart phones, pads, Xbox, TVs and laptops to the apps, social media, the web and Xbox Live – not only overlap in functionality but also in purpose and use. The Social Media Revolution is one of the greatest paradigm shifts to occur within modern society. We’re not mind-readers.
  • TWIST IMAGE  |  THURSDAY, JUNE 14, 2012
    [Social Media] Earning Loyalty Points
    Yesterday, I had the pleasure of attending the Canadian Marketing Association 's Social Media conference in Toronto. social media. social media conference. This will not be about how to game a system so that you can redeem a free flight. Sorry. When most people think of earning loyalty points, they think of their loyalty cards. People complain all of the time that this point accumulation is useless because the flights that they would really like to take are never available. What if we looked earning loyalty points differently? We are trapped in dogma.
  • SPIN SUCKS  |  THURSDAY, NOVEMBER 11, 2010
    [Social Media] Does Blogger Outreach Really Require Engagement?
    Any knowledgeable social media professional you speak to will tell you that it’s important to engage with influencers (bloggers, tweeters, etc.) David Spinks is co-founder of BlogDash , the blogger outreach tool, and GM of Scribnia , a social blog reading community. Guest post by David Spinks , co-founder of BlogDash. Creating highly targeted, personalized pitches is more important than how “engaged” you are with influencers when conducting blogger outreach. before you pitch them. 2)     Is building relationships really a practical and timely blogger outreach strategy?
  • SOCIALNOMICS  |  SATURDAY, AUGUST 24, 2013
    [Social Media] Get Social When It Comes to Auto Body Repairs
    Luckily, social media is here to help body shops get the word out about their services and to help customers solve all of their repair needs. Besides, body shops that have an online social presence not only keep current customers informed, they also have an easier time finding new clients. So, with socially savvy auto repair in mind, here are just a few reasons body shops should turn to social media: Posting Deals. And, current customers who are pleased with a repair shop’s work will socially spread the word too. Socially Inspired Forums.
  • GEOFF LIVINGSTON  |  MONDAY, FEBRUARY 28, 2011
    [Social Media] The Ethics of Flash Mobs
    “Using whatever communication means available, whether social networking sites, blog comments, Twitter and others to effectively gag another’s ability to express themselves is dishonoring freedom of speech and in my view, not defensible,&# said Andrea Weckerle, founder of the nonprofit Civilination. It is advisable to have a publicly stated social media policy that clearly states the organization’s position on anonymous comments and attacks before an incident. Image by Anorak News. In December of last year, Anonymous hackers teamed to hack U.S. Many are not.
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 5, 2012
    [Social Media] Nice Blogs Finish Last
    Don’t forget to add “author” to your social media bios. Andy Crestodina is the Strategic Director of Orbit Media , a web design company in Chicago, where he does strategy, sales and content marketing. Nice Blogs Finish Last is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Content marketing works and brands everywhere are getting on board, writing, editing and posting fresh content. That’s nice. But for most bloggers, ideas for post come along almost randomly. But was it what the audience needed?
  • TWIST IMAGE  |  MONDAY, JANUARY 30, 2012
    [Social Media] Blogging Is Dead. Here We Go Again
    500 brands have killed their Blog is more likely connected to a lack of vision and conversion model than the popularity of a Social Media platform. social media. Less and less of the Inc. 500 are Blogging. Blogging is dying. ReadWriteWeb 's post, Blogging Declines Across the Inc. 500 , was bound for linkbait heaven. Who doesn't love dumping on a once popular platform - especially when it looks like it is being abandoned by corporate America and the bigger brands? 500 has found a huge drop in the number of companies maintaining corporate blogs over the past year.
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 9, 2013
    [Social Media] Why Email Volume Won’t Decrease
    About the Jay Baer: Follow @jaybaer Jay Baer is a hype-free social media and content strategist & Click to read more » baer facts Email Marketing Advice chatter email marketing exacttarget social networks yammerThere have been several blog posts and predictions recently ( most notably this one from Ryan Holmes, the CEO of Hootsuite ) prognosticating that email volume will diminish in 2013, as consumers make greater use of collaborative messaging tools like Chatter and Yammer. don’t buy it.
  • PUSHING SOCIAL  |  TUESDAY, MAY 18, 2010
    [Social Media] Mr Bezos – Amazon is Making a Big Mistake –
    Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social Mr Bezos – Amazon is Making a Big Mistake – by Stanford on May 18, 2010 Spread it! We rule the social media playground. Go Social baby – We got this. tweetdiner Let’s Meet on Facebook Featured On Pushing Social / Social Media / Mr Bezos – Amazon is Making a Big Mistake – WordPress Admin Bad Behavior has blocked 704 access attempts in the last 7 days. It will prove to be your White Whale. You too!
  • GEOFF LIVINGSTON  |  THURSDAY, JUNE 28, 2012
    [Social Media] Joining the Human Equity and Georgetown Teams
    Human Equity is a social media marketing consultancy that focuses on brand development through stakeholders and brands sharing ethos, values, and lifestyles. Charlene Li lectured virtually at my last Georgetown class Please excuse the personal announcement post, but I have some good news to share. First, I have joined the board of Human Equity. Part [.]. Me, Myself and I Georgetown Human Equity
  • CREATIVE RAMBLINGS  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Social Media] Make your Microsoft Outlook safer and slicker
    Make your Microsoft Outlook safer and slicker was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Microsoft Outlook has been around for a while, and has become the standard for many people to communicate with customers, friends and family. For some, it acts as a mini-CRM tool, tracking conversations with customers. For others, it stores their primary calendar and keeps them organized. Whatever you use it for, chances are good that [.] Guest Posts Tips email productivity Microsoft Outlook microsoft outlook tips
  • MOBILEGROOVE  |  TUESDAY, OCTOBER 8, 2013
    [Social Media] Re-branding And Ready To Rumble
    'The last months have seen an avalanche of new activity at MobileGroove — and the re-brand to MobileGroove Media says it all! Our recent guests have included Mick Rigby (found of Yodel Mobile), Phil Hendrix (immr), Jessica Klein (mobile marketing director at Carol’s Daughter), Catherine Tabor (founder and CEO of Sparkfly) and Stephen Upstone (CEO and founder of LoopMe Media). Thanks also to the amazing Amanda Roulstone, who has come on to manage the many projects taking shape at the new MobileGroove Media. Mobile Commerce Guide. Internet radio shows. lot more!
  • TWIST IMAGE  |  TUESDAY, JANUARY 3, 2012
    [Social Media] The Year Of More
    More social. Social Media and online social networking has changed the very fabric of business and society. Along with the slew of customer service gaffs we've seen businesses go through in the past five years, this has forced brands to become (somewhat) social. While Social Media has aligned within the marketing and communications departments, we're going to see the social impetus be pushed through the entire DNA of a company. That may not happen this year, but you will see that consumers will be even more social in 2012. android.
  • SOSHABLE  |  SATURDAY, AUGUST 17, 2013
    [Social Media] Is Your Mobile Social Campaign Up to Snuff?
    When you launch a campaign to market anything through social media, a major part of the process is the use of apps. The above are some apps that can help take your social media campaigns to the next level. Why Hotels Should Be Embracing Social Media. Don’t waste those screens: these social TV apps help you tap into the modern viewer. In which a Groupon employee blackmails a restaurant: This… Featured FourSquare Guest Post Local Mobile Social Offbeat business Customer flickr Foursquare groupon marketing Socia Twitter yelp
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 20, 2010
    [Social Media] Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 2 of 2)
    You have these grandiose ideas of making a super-duper, fire breathing, social media site within 2 weeks. Megan Jasinski. In the first of these two posts , we talked about the marketing marathon. I outlined how to define your business objectives and tap into your Marketing Analytics Coaches before you start the big race. Now start sharing your objectives and plans with your operational partners – in a kick-off meeting of sorts. The more they know about the big picture and what your main goals are, the better they will be in supporting you to meet your marketing goals. Tweet This!
  • CONVINCE & CONVERT  |  THURSDAY, MARCH 8, 2012
    [Social Media] Social Pros 6 – Instagram Lessons from a Giant B2B Company
    This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann  the head of social media for Maersk Line , the world’s largest container shipping company. Read Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Social Pros Transcript For Your Reading Enjoyment. can’t do social media.” It can be social.
  • ARI HERZOG  |  FRIDAY, MARCH 4, 2011
    [Social Media] Working It
    Ari] seems like he wants to get on in life and he is a city councillor – but he spends time on this social media stuff – almost like he is working on a thesis or something. Rafting photo by Jordan. Answering my call to action earlier this week, David Bennett stung me with his response. I’m not working on a thesis. But I know why David writes that. I’m working to succeed in something that is bigger than me. am working to define my brand and my services succinctly that anyone can understand who I am and what I do. am not working at an organization. Strategy branding
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 22, 2014
    [Social Media] Announcing #SocSales Jam 6/10: The Ultimate Social Sales Playbook (LIVE)
    'I am pleased to announce I will be joining 21 of the world’s most influential social sales experts during a one-hour #SocSales Twitter Jam on Tuesday, June 10th, at 2:00 pm ET.  . Experts including Craig Elias , Jeb Blount Jeffrey Gitomer , Jeffrey Shanks , Jill Rowley , Matt Heinz, Vanessa Dimauro and I will share proven social sales plays for achieving maximum reach, results and revenue. Moderated by KiteDesk CRO Sean Burke, we’ll address questions such as: What are real examples of situations where social selling produced results? Register today at bit.ly/SocSalesJam.
  • KIKOLANI  |  FRIDAY, NOVEMBER 18, 2011
    [Social Media] Fetching Friday – Resources Mashup & Petting Owls
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The secret is to tap into the power, speed and instant accessibility of social media. Social Media / Social Networking. 10 Reasons Why I Opted-Out of Klout – Reasons why one social media persona decided to leave Klout which links to a post on how to do so yourself if you so choose. The Resources Mashup. Blogging / Writing. It’s probably in these recaps!
  • JEFF ESPOSITO  |  FRIDAY, SEPTEMBER 23, 2011
    [Social Media] Five for Friday – Mailed in Edition
    While out there I had the pleasure of getting together with some really good friends while also presenting at the Word of Mouth Association’s part of Chicago’s Social Media Week. Most Companies Don’t Measure Social Media Integration Value. Searchmetrics helps bridge the social, SEO gap. This was a fast but good week, and I got back in from Chicago in the wee hours of the morning today. So thanks to Gini Dietrich, Rebecca Denison and Daniel Agee for the good times. Hope your week was just as good. Stop Kidding Yourself, You’re VERY Replaceable.
  • SPIN SUCKS  |  MONDAY, JANUARY 17, 2011
    [Social Media] The 10 Reasons Integration Is Crucial In 2011
    This past year you got to play with social media tools and figure out which were most applicable to your business. Customer service and HR want a role in what marketing and communications are doing through the social networks so they’ll actively search ways to stay relevant in the ever-changing technology world. So your website will serve as a hub for all your social networks and then push people back out to various posts on the web. It shouldn’t come as any surprise to you that 2011 is the year of integration. Not convinced?  Don’t ignore one for the other.
  • WAXING UNLYRICAL  |  MONDAY, MARCH 11, 2013
    [Social Media] Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)
    Richard very generously offered to give away a second copy of Share This , the excellent “social media handbook for PR” published by CIPR (it sold so well in Europe that Share This Too will soon be published ). Who got all messed up by switching back to Daylight Savings Time yesterday? Come on, it’s ok to admit it. Last week we were lucky enough to get Richard Bagnall of Gorkana back for a follow-up to his previous appearance on #measurePR. We had quite a few new folk attending the chat, which I always love to see. Here are a few excerpts. Thank you!
  • CHARLENE LI  |  SATURDAY, JUNE 4, 2011
    [Social Media] Groundswell Paperback: A Look Back Three Years Later
    To our astonishment, it has sold more than 100,000 books and now a new, updated paperback version is available (links below), with two new chapters on how to use Twitter and social maturity. But the theme of the book — that you have to focus first on the relationships created by social technologies (and not the technologies themselves) – still resonates today. That was five years ago, and as a whole, organizations still lack the maturity to be able to truly engage in an honest, authentic dialog – despite their adoption of social technologies. Talk about guts!
  • ENGAGING BRAND  |  WEDNESDAY, APRIL 23, 2014
    [Social Media] Show 482 - Mike Sansone on Creating Successful Business Models
    'The Engaging Brand podcast  covers  social marketing , business ideas and  brand marketing tips. Remember  as a subscriber you can download 30 Lessons on  Social Leadership Powers  - the new ebook for just 99p using the discount code ilovebob. How social media means entrepreneurs must have a greater focus. The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips. Remember as a subscriber you can download 30 Lessons on Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob. Pod Casts
  • ENGAGING BRAND  |  MONDAY, NOVEMBER 11, 2013
    [Social Media] Why We Must Remember It is a Social Networking 'Platform'
    'With all the social platforms it is easy to be confused, it is easy to think that we can now connect.but we must always remember the social networking sites are merely platforms. Just like with oil exploration you need to research ahead of time to find the right site for your platform, then when you build that social platform that is just the start.you need to then begin the hard work of bringing the riches to the surface. Because social media is free, because it is easy to use.we It is a platform not the end destination. platform for activity.
  • GET SOCIAL PR  |  SATURDAY, MAY 14, 2011
    [Social Media] PR Strategy: The future ain’t what it used to be
    With social media tools aplenty and the changing behaviors of savvy consumers, companies that want to connect with them must build PR strategy with social and search in mind. Yogi Berra was famous for giving us one-liners that seems a little off, but always apropos. And when we think of public relations campaign strategies in a new digital world, the future [really] ain’t what it used to be. Today, I want to focus on search, specifically the process of backlinking. Just a few short years ago, backlinking wasn’t important. It wasn’t talked about.
  • GEOFF LIVINGSTON  |  TUESDAY, OCTOBER 16, 2012
    [Social Media] Creative Destruction in Marketing
    Schumpeter’s economic theory of creative destruction means more now as we seek to apply norms and rules to all that is social and the way we interact. Without creativity, we cannot differentiate from the machine of automated digital communications and me, too approaches to search, social and content. It flies in the face of the social media purist’s beliefs about how it should be done, from automation to semi-private blogger gatherings. Image by Lost Star. The movement towards data-driven marketing makes creativity the most important asset they can offer.
  • SPIN SUCKS  |  MONDAY, SEPTEMBER 13, 2010
    [Social Media] Content Marketing: Yes, We're All Media Companies. What Now.
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 13 2010 Content Marketing: Yes, We’re All Media Companies. By Daniel Hindin | Email | Print | 1 Comment | Guest post by Joe Pulizzi , CEO of Z Squared Media and author of “ Get Content Get Customers.” What Now? Thank you.
  • KIKOLANI  |  THURSDAY, NOVEMBER 25, 2010
    [Social Media] Fetching Friday – Resources Mashup, Black Friday & Cyber Monday Blogging Sales
    The future of Facebook email and the social inbox – thoughts on a unified messaging system. Cash connections – who invested in social media? look at the past 12 months of Google changes in local, mobile, and social search as well as integrated search results and search speed. Segmenting social traffic in Google Analytics – a guide to learning more about your social media referrers. Social Media / Social Networking. secrets of social media conversion – infographic plus all of the juicy details.
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