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  • THE RELATIONSHIP ECONOMY  |  THURSDAY, JULY 12, 2012
    [Social Media] Lost & Found Solutions
    The social web represents people interacting, seeking and finding solutions to problems, information, and sharing in a new organized structure. The social web is promoting human interaction at rates of change and rates of interest never before experienced or seen. The word social has come to mean many things but the basic definition are: Characterized by, or inclined to living together in communities. The social web redefines organizational and institutional methods used previously to manage people and groups as well as customers and suppliers. When
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, FEBRUARY 3, 2011
    [Social Media] When Everyone has a Coupon, They Will Innovate
    Coupled with social media, a coupon can be leveraged to influence the behavior of whole communities in extraordinary ways. Ownership is a cornerstone of all forms of Capitalism, including Social Capitalism. This will be the convergent force that strengthens community ties and introduces huge opportunities for social entrepreneurs to create new value. It is extremely important to recognize that, for better or for worse, Discount Coupons can have an extraordinary influence on people and their behavior. Suppose that a vendor offers to discount all prices by 20%.
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, AUGUST 31, 2010
    [Social Media] Can You Escape the Hit?
    Brands get “hit&# by consumers for doing stupid things with social media. Politicians get “hit&# by the media for lying, stealing and cheating the public. Employees spending time at work playing with social stuff are “hitting&# productiviity at work.The “wisdom of the crowds&# is now hitting corporate bureaucracies in real-time forcing reactions that only fuel the crowd to react even more. The science is understanding the impact of social technology on creating the impact of “hits&#. The word “hit&# implies many things. 
  • SPIN SUCKS  |  MONDAY, JANUARY 2, 2012
    [Social Media] 2012 Marketing: Five Ways to Power It Up
    Email your contributors (your PR people, marketing and social media, SEO and customer service) and ask them to add the main promotional milestones of the year (in your industry). Today’s guest post is written by Mana Ionescu. . During the holidays I prepared two days of meals, made three grocery trips, and cooked for about 12 hours straight. In the end, we ate for 45 minutes each day, and the mashed potatoes were the most popular food item. This reminded me of the lesser-known, and rarely-discussed side of marketing. Make a commitment to invest in promoting your business.
  • THE WAY OF THE WEB  |  WEDNESDAY, MAY 2, 2012
    [Social Media] Why I love writing and technology…
    Or a ‘social media’ agency. …because done well, both can inspire people to act. Whether it’s laughter or tears, love or hate, making a purchase or revolting against a government – both can provide amazing tools to inspire and encourage. It’s how I ended up combining writing and marketing. And it’s why I don’t dream about one day turning this business into an ‘SEO’ agency. dream growing this business into something larger which is known for being able to enable change and action both internally and externally.
  • SOSHABLE  |  THURSDAY, FEBRUARY 18, 2010
    [Social Media] Twitter vs Facebook Across the Web
    That didn’t last too long, but soon Twitter emerged as a pseudo-social-network-competitor-thingy to Facebook and the competition heated up again. Whether or not that competition is valid is arguable since: Twitter incorporates the communication and sharing aspect of social networking but is in many ways easier defined as a microblogging news aggregation site, sort of. Still, these and many other glaring differences do not take away from the human need to compare the two and argue about them since they are the biggest “buzz&# in social media right now (sorry Google).
  • SOCIALNOMICS  |  THURSDAY, MARCH 6, 2014
    [Social Media] Should Your Business Use Facebook, Twitter or Both?
    'Before the advent of social media, businesses reached customers through traditional advertising. Word of mouth was the old style of social advertising. Social networking is similar to word of mouth advertising, only on a global scale. Between the two social media giants, which is better for your business? For social marketing purposes, Facebook is an amazing tool. Interaction on Facebook is more personal than on some social sites which is a great tool for engaging audiences. Facebook Twitter Brand marketing Promotions social networking
  • PUSHING SOCIAL  |  WEDNESDAY, OCTOBER 24, 2012
    [Social Media] A Cheat Sheet to the Expert Economy
    An over-the-top NY Jets fan can record himself tasting wine and become a social media icon. It’s fashionable to poo-poo expertise. No one is an expert. If you say you are one, then you’re not. So the story goes. ve found this line of thinking to be naïve and disingenuous. Consumers listen to experts. Businesses listen to experts. You can play games with the word expert, but you can’t escape the necessity to position yourself in the Expert Economy. What is the Expert Economy? It is the intersection of deep subject matter expertise, content marketing, and eCommerce. Sorry.
  • PUSHING SOCIAL  |  THURSDAY, JULY 21, 2011
    [Social Media] Why 98% of Opinion Blog Posts Suck
    An example: “Twitter isn’t the end-all of social media.”. The crimes are so socially heinous that the reader immediately swears off the behavior and rushes to comment and separate themselves from the wrongdoers. I hate 98% of opinion posts. rarely write opinion posts because they are the blogging equivalent of smoking weed. Like weed, they seem harmless, but after a while, they make you lazy, dumb, and boring. The real problem is that it takes a great deal of skill to write a credible and logical opinion post. Anything less is just an adult temper tantrum. Excellent.
  • SOSHABLE  |  MONDAY, FEBRUARY 22, 2010
    [Social Media] Everyone Seems to Love that “Twitter Hits 50 Million Tweets Per Day”
    If you haven’t heard about it, you’re not paying attention to the social media blogosphere, because EVERYONE is talking about it, at least the big players. Read more about social media on this social media blog. Blast. If you haven’t heard, Twitter hit 50 million tweets per day. Below, you’ll see that there was definitely a headline of choice in declaring the news. If this is any indication, Twitter is still the golden child and reports of its demise are greatly overstated. * * *. Share it. The world should know: Blast.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, FEBRUARY 8, 2011
    [Social Media] Is AOL Moving Forward, Or Back?
    Social Media Rule #1: Don’t Post Too Frequently » Is AOL Moving Forward, Or Back? She will head up the Huffington Post Media Group, which will consist of all Huffington Post and AOL content. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? The big talk of the day is the AOL acquisition of Huffington Post. Everyone is speculating about whether or not AOL made a good buy. They purchased Huffington Post for $315 million. Yummy!
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, FEBRUARY 19, 2011
    [Social Media] What Are You Doing With Abandoned Shopping Carts?
    About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Do You Review Your Inbound Links? » What Are You Doing With Abandoned Shopping Carts? One of the most frustrating aspects of running an online business is losing a customer during the checkout process. This is often referred to as an abandoned shopping cart and is similar to an offline shopper heading to the checkout, then dumping their basket and leaving the store empty handed. But what about the online environment?
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, MARCH 12, 2011
    [Social Media] Rumor: Yahoo Sells Delicious | Small Business Mavericks
    The latest is around the social bookmarking site Delicious. think it has been a major contributor to the social landscape for more than a few good years. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? Tags: Delicious , social bookmarking , yahoo This entry was posted on Saturday, March 12th, 2011 at 10:27 am and is filed under Social Media. About Us What’s a Maverick? Yahoo had originally said it was going to fold the site, but then the groans started. 5 million.
  • SOCIALFISH  |  TUESDAY, JANUARY 10, 2012
    [Social Media] Get your Gold Circle Award Submissions in by January 20
    There are several categories where outstanding social media work could potentially be recognized: Innovative Communications. social media, website, film, or radio. Media Relations Campaign. Recognizes an outstanding overall media relations campaign designed around an association or nonprofit (or one of its initiatives, programs, products/services, special events or issues) that was launched in 2011. Hey SocialFish readers–you deserve to be recognized. Consider this a heads-up. Integrated (Multi-Vehicle) Communications Campaign. Magazine. Web Site.
  • CONVINCE & CONVERT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Social Media] Marketing is the NFL Quarterback of Business
    click to tweet ) Sprout Social Shoutout Today’s Sprout Social shoutout is for Brian Clark who got this conversation started. If you’re not following Brian Clark in social media, you absolutely need to do that, and go ahead and make that happen. This video is from  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service). It really got me thinking.
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 16, 2014
    [Social Media] Are You Getting The Most Out of Your Video Content?
    Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management. is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Social Image of the Week 'The popularity and variety of video platforms provides a prime opportunity to reach a large number of people and leave a lasting impression. But, what’s the secret sauce or winning formula for successful video content? That’s enough to make any marketer go arghhhhhh !
  • WEB METRICS GURU  |  WEDNESDAY, MARCH 9, 2011
    [Social Media] Influence and Web Journal – March 1-10th, 2011
    think proprietary tool development is going to be a tough road – but if I’d put money into this at all, it would be in the author research/media database. HootSuite just launched it’s own Social Analytics Platform – a lot to like here though I am not a user of HootSuite – so the question for me is … if your not a user of the product, does the platform still make sense for you? On the other hand, if you are a user – this is more of a reason to use HootSuite instead of a social media monitoring platform such as Radian6 or Sysomos.
  • SPIN SUCKS  |  THURSDAY, DECEMBER 18, 2014
    [Social Media] Ten Communicators to Follow
    Abbie and I became fast friends (it isn’t hard with her; she’s wonderful) and have been friends long before this social media thing took hold. It is meant to help put numbers behind media relations efforts, which we all know is part awareness and part getting the right people to the door to buy. Only two days left in this series and it won’t be me who finishes it up (though Lindsay and Jess won’t disappoint!). My last work day of 2014 is tomorrow so I will be digging into the case of wine that arrived last night. Merry Christmas to me! Abbie Fink.
  • TWIST IMAGE  |  WEDNESDAY, JANUARY 11, 2012
    [Social Media] What Is Your Marketing Trying To Do?
    As Social Media became popular, I engaged in the argument that it's not about how many people your brand connects to (which is the main metric that traditional advertising looks at), but now we can better understand who these people are and what they're really about (wants, desires, level of care). Well, my thinking has evolved (dramatically) as Social Media and other digital marketing platforms have begun to take hold. That the brand is simply blasting a message into another media channel that is being used just like every other channel. media channel.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 20, 2010
    [Social Media] Does Your Blog Have a Long Tail | Blogging and Content Creation.
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Does Your Blog Have a Long Tail April 20th, 2010 |Written By: Jay Baer | View Comments Tweet Most smart bloggers try to focus on a few, key search terms in their blog content. Thanks for the info. So now you know ! Thanks.
  • SOCIALFISH  |  THURSDAY, MAY 1, 2014
    [Social Media] How One “Wishie”, A $25 Loan, and a Whole Lot of Community Gives Hope to Formerly Trafficked Women in India
    'Guest post from Sourabh Sharma, co-founder & CEO of Milaap Social Ventures. We encourage investors from all around the world to lend individually and collaboratively, via social fundraisers hosted on our platform, to micro-businesses started by India’s working poor, in fields as diverse as water, energy, sanitation and education. Milaap’s social fundraising concept was simple enough for a five-year-old to grasp. —————– Sourabh Sharma is the Co-founder & CEO of Milaap Social Ventures. suspect you’d make that wish. Potluck
  • KIKOLANI  |  FRIDAY, AUGUST 12, 2011
    [Social Media] Fetching Friday – Resources Mashup & Cows
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Did new media kill the copywriter ? Social Media / Social Networking. What’s so exciting about Google+ – great overview of the Google+ network including why you need another social network, comparisons to Facebook, and more. How anyone can become incredibly popular on Twitter or any social network – if your goal is social media fame, this is the post for you.
  • TWIST IMAGE  |  SUNDAY, MAY 1, 2011
    [Social Media] How To Get Serious About Your Creativity
    media hacks. online social network. social media 101. social media marketing. Episode #251 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Here's a confession: I'm a procrastinator. My favorite saying used to be: "if it weren't for the last minute, nothing would get done." " But that all changed back in 2003 when I read Steven Pressfield 's book, The War Of Art. People often ask me where I find the time to write books, Blog posts, articles, etc. Do The Work! Enjoy the conversation. itunes.
  • ARI HERZOG  |  THURSDAY, MARCH 10, 2011
    [Social Media] Stop Producing Noise
    Mike Beauchamp elaborates : I think a major issue going forward for Facebook, and other social sites, will be finding a better way to sift out relevant posts from noise. Social graphs contain invaluable personal data; being able to analyze that data and make content more meaningful, contextual and separate value from the noise will be critical as social networks continue to explode. The next time you share something with the social web, think about what you’re sharing before hitting that send button. Social Media Tips to Memorize Now.
  • PUSHING SOCIAL  |  TUESDAY, SEPTEMBER 30, 2014
    [Social Media] Why Every Successful Content Marketing Strategy Needs a Secret
    Business without a secret struggle to get noticed because their blog and social media content aren’t unique. 'We’ve talked about how important a unique approach is to establishing yourself as an expert. But you need one more thing before you can create your unique approach. You need to discover your Niche   Secret. There is always a secret at the core of every business” – Peter Thiel. In Peter Thiel’s book – Zero to One , he describes the power of Secrets. Secrets are valuable. You can’t compete and build a valuable business without a secret. Onnit. Ragnar. Thank God.
  • IDACONCPTS  |  MONDAY, JANUARY 14, 2013
    [Social Media] SEO in 2013: What to Expect
    More and more social media sites have video at the center. SEO analysts around the world are constantly searching for the best ways to stay ahead of the optimization game. Here are a few SEO trends you can expect to see in 2013. Expect to hear the term SEO less often. Search Engine Optimization is used so often it has almost become cliché. SEO also is gaining a reputation for manufactured search engine status. Expect more and more SEO services to shy away from terminology that paints them as cheating the system and to embrace terms like content management. Expect even more video.
  • SPIN SUCKS  |  MONDAY, JANUARY 31, 2011
    [Social Media] Your Mom Tells You What You Want to Hear
    In our personal lives, at work, and through social media. I was reading Umair Haque’s review of Davos titled, “ Ten Things You’re Not Allowed to Say at Davos.&# For those of you who don’t know (and why would you, if you’re not the CEO of a Fortune 10 company or, well, Bono), Davos, Switzerland is where the upper, upper, upper (did I say upper?) echelon meet for the World Economic Summit annual meeting. And it took place last week. Of the 10 things you’re not allowed to say at Davos but he said anyway, there is one that really sticks out to me.
  • PR AT SUNRISE  |  FRIDAY, NOVEMBER 4, 2011
    [Social Media] 4 Key Signs A Journalist Is “Just Not That Into You”
    How can this popularly-viewed mentality be applied to media relations? Here are some warnings signs that it’s time to re-evaluate your media relationships: They’re Just Not That Into You if… they never respond back to you. Passionate about thought leadership and writing, Cardec regularly contributes to various career, social media, public relations, branding, and parenting blogs/websites. The Most Important Word PR Pros Should Use More Often With Clients: “NO” Public Relations Guest Post Media relationsSeems pretty logical, right?
  • PR AT SUNRISE  |  THURSDAY, MAY 19, 2011
    [Social Media] Most PR Agencies Would Have Accepted An Assignment From Facebook
    As I’m sure you all have heard, Facebook hired Burson-Marsteller for a campaign aimed to raise concerns related to privacy issues associated with  Google’s Social Circle network. . Who Should Be In Charge of Managing a Brand’s Social Media Pages? I honestly believe the title of this post to be accurate. However, I’ve been wrong many times before and wanted to get everyone’s opinion on it. Now, if one of the biggest agencies in the world was willing to accept this task, wouldn’t other large agencies do this as well? View This Poll.
  • E-LIGN  |  FRIDAY, JULY 26, 2013
    [Social Media] Start-up Client Success Story
    Their strategy is to combine offline grassroots marketing with a strong online social media presence. 'Our client Fan Bags puts a spin on the traditional corn-hole game by allowing consumers to buy exchangeable face-plates. Instead of having multiple complete sets, they offer discounted tops of the corn hole game to swap out depending on the sports game the customer is attending. They came to us with their idea and asked us how to get the company off the ground. We started from the bottom up by helping them brainstorm a company name. Inbound Marketing Website Design
  • ARI HERZOG  |  THURSDAY, SEPTEMBER 16, 2010
    [Social Media] Take a Break From Blogging
    Related posts: Strategies and Tips on Social Media and Online Marketing — To What End Should This Blogging Trend Continue? If you are writing a new blog post, stop it. Take a break. Your unfinished post will be there when you return. Your fans will be there, too. Breathe. Remind yourself why you created the blog. Ensure the blog is tied to your mission. Remember why people read what you write. Remember what they write when they add comments. Read the unfinished post again. Don’t publish it yet. Breathe again. Then… when you’re ready, escape. Everyone escapes.
  • DIVA MARKETING BLOG  |  THURSDAY, JULY 21, 2011
    [Social Media] Interview with Alex Brown Author Great and Goodness Barbaro And His Legacy - Part 2
    Part 2 of my interview with Alex Brown explores how he incorporated social media to create awareness for his book, the Barbao community, horse slaughter and Laminitis the disease that killed Barbaro. was able to get some pretty good media exposure.  was busy, getting good coverage, and also able to use the social media tools to make it all look busy and successful. . Diva Marketing/Toby :  In terms of general marketing, and of course social media, what tactics/tools are giving you the biggest impact for time you invest? content creation.
  • TWIST IMAGE  |  SUNDAY, JANUARY 15, 2012
    [Social Media] Marketing Has No Future Without Better Education
    How has the digitization and New Media changed the way we educate our students about Marketing? media hacks. online social network. social media 101. social media marketing. Episode #288 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Is there any value in getting a degree in Marketing in this day and age? How well are the universities doing at providing an up-to-date curriculum to ensure that students graduating from Marketing are workplace ready? Enjoy the conversation. bite size edits. itunes.
  • SOCIALNOMICS  |  TUESDAY, DECEMBER 27, 2011
    [Social Media] Social Marketing: The Spokes to the American Cancer Society Hub, Interview with Karen Rose
    I recently connected with Karen Rose, Social Media Strategist for the National Home Office of the American Cancer Society (ACS), based in Atlanta, GA, as part of our interview series on effective use of social media in driving thought leadership, awareness and lead generation. Awareness could not be more excited to be the social media marketing platform partner of choice for ACS – there are a few national brands that have elevated their social media presence and engagement to the ACS levels.  bit of social media overview for ACS first. 
  • ENGAGING BRAND  |  WEDNESDAY, OCTOBER 14, 2009
    [Social Media] Evolve.Don't Wait to Change - The Engaging Brand
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « The money is in simplicity not complexity | Main | Show 266 - Secrets of Unlearning to Learn » Evolve.Dont Wait to Change Evolution is so much better I find than 'having to launch a change program' Evolution is what we as human beings have been doing to survive for years, decades, centuries.evolution is the only long term solution to business survival too. Kathy Garolsky on Social media can be your brand trigger! Tips When You Find Thinking Hard!
  • KOKA SEXTON  |  SATURDAY, OCTOBER 17, 2009
    [Social Media] I Fell In Love With My Roku
    Why It Still Rocks The Competition ¬ lurvella7 #5244 January 20th, 2010 at 8:19 am Cool site and prefectly layout.Lots of informative text and updated content.However lack of videos and movies so called new media could turn down the score.Get sample here at [link] lurvella7′s last blog post. in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Blog Book Reviews Entrepreneur Featured Geek Break Headline Lead Story Letters from Iraq Military Social Media Technology Notice : get_links is deprecated since version 2.1! AWESOME!!!!
  • THE RELATIONSHIP ECONOMY  |  FRIDAY, DECEMBER 31, 2010
    [Social Media] Relationship Economy Top Post of 2010
    Social media works based on what the audience says works for them. Here are the top post of 2010 from this blog accordingly: 5 Social Innovation Trends In 2011 | Relationship Economy. The Shifting Sands of Social Media | Relationship Economy. Finding Your Social Balance | Relationship Economy. Social Media “Tin Men&# | Relationship Economy. Pillars of Social Wisdom | Relationship Economy. Social Strategist Aren’t Thinking Strategically! Social Value is Social Enterprise | Relationship Economy.
  • SOSHABLE  |  WEDNESDAY, DECEMBER 18, 2013
    [Social Media] 5 Ways to Improve Your Search Engine Ranking
    Utilize Social Media. Social media can do several things for your SEO. One example of a company that utilizes social media techniques properly is GearyLSF , a company that engages their audience, shares useful links and media, and knows how to maximize customer visibility. To get the most out of social media and improve your search engine rankings, follow their example while adding a personal touch to your profiles. Consider these tips to help improve your search engine ranking. Create Inbound Links. Comment on blogs.
  • ARI HERZOG  |  SUNDAY, MARCH 25, 2012
    [Social Media] 6 Guest Blogging Emails That Suck
    Increased exposure to social media? Hi Ari, It’s interesting that your focus is on emerging media, because I own/operate a very popular forum and blog; CreditCardForum.com. Ari Herzog is currently seeking a full time position in social media. Discover more articles on new and emerging media. The top navigational bar of this blog makes it very clear that guest blog posts are accepted. want you to write for me. When you don’t click the link above and read the guidelines, your email message shows me what you really want. What has a cost here?
  • JACOB MORGAN  |  THURSDAY, MAY 27, 2010
    [Social Media] My Thoughts on the Social CRM Summit in Georgia
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER My Thoughts on the Social CRM Summit in Georgia View Comments May 27th, 2010 me on the left, Paul Greenberg in the middle, and Lauren from Ngenera on the right This past week I had the privilege of attending Paul Greenberg’s and BPT Partner’s Social CRM Summit in Atlanta.  It's appropriate that half of the highlight of a SOCIAL CRM summit were the social aspects. Social CRM, and Social Media strategies.
  • SOCIAL MEDIA STRATEGERY  |  MONDAY, MAY 24, 2010
    [Social Media] Will I See You at the Gov 2.0 Expo?
    Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Will I See You at the Gov 2.0 If you’re the least bit interested in social media or the future of our government, I’d highly encourage you to register and come down for at least a few sessions. Meet our People Stop by booth 309 (I think) to talk with our experts on privacy, cybersecurity, social media, Enterprise 2.0, m one of the leads for our social media/Government 2.0
  • ARI HERZOG  |  THURSDAY, SEPTEMBER 23, 2010
    [Social Media] Got Community? 5 Ways To Foster It On Your Blog
    Social media is ripe with places that we can connect and further enhance a sense of community. We have all known the long loneliness, and we have found the answer is community. – Dorothy Day. This is a guest post by Frank Dickinson. If you have community, you have a lot. This is even true when it comes to your blog. There is no better feeling than building a growing and interactive community of readers on your site. That amazing feeling doesn’t just happen. Community must be fostered. Here are 5 ways to foster community on your blog: 1. Get your setup right.
  • KOKA SEXTON  |  FRIDAY, FEBRUARY 6, 2009
    [Social Media] Koka Sexton dot Com
    Here are some of my favorite social Archives Categories Blogroll October 2010 September 2010 August 2010 June 2010 May 2010 April 2010 March 2010 January 2010 December 2009 October 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 Notice : wp_list_cats is deprecated since version 2.1! in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Blog Book Reviews Entrepreneur Featured Geek Break Headline Lead Story Letters from Iraq Military Social Media Technology Notice : get_links is deprecated since version 2.1! Thanks!
  • BRASS TACK THINKING  |  FRIDAY, SEPTEMBER 10, 2010
    [Social Media] How To Nail a Job Interview (And Actually Get The Job)
    But bragging on how many Twitter followers you have (which is a unique quandary in the social media world and one that fills me with bemusement), or how many times you got promoted, or how many awards you won? Shes a writer, professional speaker, community and social media strategist, and has worked with businesses of all sizes to solve business problems through better communication. I’ve also worked in the nonprofit fund development arena and in marketing communications, and have hired people in both of those roles. Be Personable, But Be Yourself. Great post.
  • KIKOLANI  |  FRIDAY, MARCH 16, 2012
    [Social Media] Fetching Friday – Resources Mashup & Timelapse from Outer Space
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. How To Use Memes to Build EASY Backlinks & Traffic – What if I were to tell you that there’s a simple strategy that you can follow to achieve all of these objectives, an easy formula where all you have to do is fill in the blanks, and watch the backlinks and social media traffic roll in? Social Media / Social Networking. The Resources Mashup. Blogging / Writing.
  • DIRECT MARKETING OBSERVATIONS  |  FRIDAY, NOVEMBER 2, 2012
    [Social Media] Should Everything be Free Online?
    m not sure how or why it began like this, actually I have an idea, but the truth is, social media has not helped temper the consumer expectation that the majority of all things on the web should be free.  But where we as marketers, as media and as consumers come up short, is that we have professed so much about how open the web is and how anything is possible and how you can find anything, anywhere…to an extent that we keep wounding the golden goose and we keep bending and altering our digital expectations. content strategy e-commerce content digital media
  • GAURAVONOMICS  |  MONDAY, JANUARY 31, 2011
    [Social Media] When You Can’t Imagine What Success Looks Like, Change Your Lens
    If you liked these posts, consider interviewing me for a story , inviting me to speak at a conference or workshop , or asking MSLGROUP to create a social media strategy for your brand. Mail Today Story on How Social Networking is Changing Relationships How To Be Remarkable: Be Intentional In Who You Are and What You Do Breakup 2.0: I believe that if I can imagine what success looks like, visualize it, believe in it, I can manifest it. So, naturally, I am lost when I can’t imagine what success looks like. This year, I will find time to nourish my mind, body and soul.
  • DIRECT MARKETING OBSERVATIONS  |  WEDNESDAY, FEBRUARY 15, 2012
    [Social Media] Relationships In A Socially Connected World
    The gist of the NY Times piece was that if we’re not careful we could spend so much time interacting with people on the Web that we could become a little socially deficient. Ironically, Ironically, this week we held a social media tweetchat hosted by Jamie Sandford on how one cultivates relationships in a social world. Complete and utter online social immersion can make us feel like we are so busy with our connections that don’t have time for the offline world. Social Networks clay shirky jamie sandford ny times tweetchatsThe point?
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, JULY 24, 2012
    [Social Media] Bad Online Reviews: What They Mean For Your Business
    Sign up for all of the social media accounts you can. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Rich Gorman. sterling reputation is worth its weight in gold — figuratively speaking, of course. That’s why businesses work for years, sometimes even decades, to earn the public’s trust, and to gain as much consumer goodwill as possible. In this Digital Age, however, all of that hard work can be undone in an instant. The Damage Done.
  • TWIST IMAGE  |  WEDNESDAY, APRIL 24, 2013
    [Social Media] Maybe You Should Quit New Media
    Brands are taking part in social media and digital publishing with a much stronger prowess, when it comes to having a strategy and plan in place, but the chasm between the vision and mission of these offerings is often quickly uncovered in those who are mandated to make it successful. have to do social media. social channel. social media. social media strategy. 'If you think it''s dumb, don''t do it. Not many marketing professionals are willing to do that. Why maniacal? It''s a philosophical issue over one of pragmatism. It''s 2013.
  • KIKOLANI  |  WEDNESDAY, MAY 23, 2012
    [Social Media] Leveraging the Social Web to Spread Awareness and Drive Business
    Social media is bigger than we think. We all at least know there is an opportunity to reach customers in a different way through social, but not everybody truly grasps the kind of brand awareness, business opportunities and startup growth that can take place on these channels. want to take you through a series of events and social media marketing strategies that have propelled my company to new heights and put us in front of some serious brands. This is a guest post by Ryan Critchett. think, it’s monstrous. That’s what I want to talk about.
  • PUSHING SOCIAL  |  WEDNESDAY, MAY 12, 2010
    [Social Media] Who Owns Your Brand's Social Story?
    Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social Who Owns Your Brand’s Social Story? For that matter, your Agency, CMO, or Social Media Manager don’t own or create your Brand’s Social Story either. So, who does create your Brand’s Social Story? Culture is the beginning of the Brand’s Social Story – the genesis of great Social (…media) Stories. Now… Who is the Owner and Real Manager of Your Brand’s Social Story?
  • JACOB MORGAN  |  FRIDAY, JUNE 18, 2010
    [Social Media] The Disconnect Between How Vendors and Strategists Approach Social CRM
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER The Disconnect Between How Vendors and Strategists Approach Social CRM View Comments June 18th, 2010 After spending a lot of time speaking and interacting with vendors and strategists in the Social CRM space it became very clear to me that vendors and strategists (or consultants or analysts or whatever else you want to call them) are on a very different page when it comes to understanding and explaining what Social CRM is and/or does.  space as well. 
  • WISDOM LONDON  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Social Media] Influential Potential
    Wisdom London Creative Communications is our world… « Experiments in Social Media Number 2, Part 1: Conversations with Power Ever Wondered About… Issuu » Influential Potential By Jill Ruthenberg Twitter Twitter Twitter. Does it make a difference? Yes, you have a lot of followers, but does that mean you have influence? According to a recent study by HP Labs, “The correlation between popularity and influence is weaker than it might be expected” (which we half expected). Last week as part of our Ever Wondered About series , we introduced you to Klout. 
  • PROBLOGGER  |  THURSDAY, JULY 14, 2011
    [Social Media] The Secret to Feeding Your Family with a Blog
    toiled and toiled for more comments, more visits, and more social media connections. spent my days (and nights): marketing my products and services to the masses using social media and email blasts. having real conversations with people via social media. spend my time today: selling high-dollar products and services in a personal one-on-one environment and low-dollar products via email and social media blasts. This guest post is by Russ Henneberry of Tiny Business, Mighty Profits. But time is running out. The time bomb is ticking. I said.
  • SPIN SUCKS  |  MONDAY, DECEMBER 8, 2014
    [Social Media] Best Webinars of 2014
    Since watching this webinar, Lindsay has been all about social proof for everything we do. Intranets, Internal Communications, and Building Social Capital. In the fourth of the best webinars of 2014, he helps you build a case to get your organization to adopt social media as part of a company-wide culture shift. Call it social business. But during the webinar, Lindsay will take questions from attendees in the chat box and Ellie will take questions on the social networks. And so, in order of the most popular, here they are! So there you have it!
  • JOEY STRAWN  |  TUESDAY, NOVEMBER 30, 2010
    [Social Media] No-Suck November Revisited
    Related Posts: But To Read Is Devine They Call Me… The Viper I’m The New Stephen King Content Hunters: Social Media Edition No-Suck November. Tags: Blog Marketing Social Media Tweet Suck or No-Suck? The last day of November is upon us and it is time to revisit my pledge of having a No-Suck November to see how I did. Here’s the original list and the results: I will not suck at sticking to my blog writing schedule. I averaged a post every 1.4 days this month, which was above my set goal. I consider that a non-suck ). will not suck at finding clients.
  • CONVINCE & CONVERT  |  SUNDAY, JANUARY 19, 2014
    [Social Media] Why B2B Marketing Must Embrace Ninja Customers
    Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. Why B2B Marketing Must Embrace Ninja Customers is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'Image from BigStock.com. We used to talk to a real person as a first step. To get familiar with the company. To learn more. To create bonds. Not now. tweet this ). No longer. There’s asymmetric information.
  • TWIST IMAGE  |  THURSDAY, SEPTEMBER 4, 2014
    [Social Media] Everything Is Digital
    Yes, you can use websites, mobile apps and social media to sell a message (much in the same way that advertisers do with television, radio and print). Social Media has overtaken porn as the number one activity on the Web. 93% of marketers use Social Media for business. social media. 'Digital is everything. Are you listening? But now your customers, your products, your business operations, and your competitors are fundamentally digital. piecemeal strategy of bolting on digital channels or methods is no longer sufficient. business leaders.
  • KIKOLANI  |  FRIDAY, AUGUST 3, 2012
    [Social Media] Fetching Friday – Resources Mashup & Buttermilk the Dwarf Goat
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. 22 Top Blogging Tools Loved by the Pros – Here are hot blogging tools used today by 22 social media pros. Why You Need Content, Search, AND Social for Successful Online Marketing – The following are ways that content, search, and social play vital roles in the success of each aspect of your online marketing campaign. Social Media / Social Networking.
  • PROBLOGGER  |  FRIDAY, APRIL 26, 2013
    [Social Media] Do You Know These Time Saving Blogging Tips?
    Cut out TV, Internet, news, socializing to make the time. Lots of opportunities come up with blogging and there are plenty of social media distractions, so to keep focused, you can look back on these goals and assess whether you are spending time on activities which are going to help you achieve your goals. Have a social media strategy. Utilise Google Analytics to determine which social media network connects the most with your audience and brings readers to your blog. Don’t feel you have to be on every form of social media.
  • DANNY WHATMOUGH  |  FRIDAY, AUGUST 29, 2014
    [Social Media] ICYMI – Facebook Videos, Hyperlapse, Google Authorship Demise
    'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Comparethemarket runs first video ads on Facebook. Twitter expands ads programme to twelve new countries. tricky week for Macmillan as they are reprimanded on Twitter after jumping on the Ice Bucket meme. Facebook is cracking down on clickbait headlines. Instagram launches its first ever standalone app – Hyperlapse - for timelapse video. Campaigns. icymi
  • KIKOLANI  |  FRIDAY, APRIL 19, 2013
    [Social Media] Fetching Friday – Resources Mashup & ElegantTheme Contest Winners
    'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Blog Marketing Strategies is for business, personal, and professional bloggers to discuss content, search, and social media marketing. How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks – The following are links to the contact information for Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest, StumbleUpon, and Reddit. Social Media / Social Networking.
  • CONVINCE & CONVERT  |  SUNDAY, JUNE 1, 2014
    [Social Media] How I Became the Person Most Mentioned by Digital Marketers on Twitter
    Lots of great people that I consider to be colleagues and friends were on the list(s) too, and sites I adore like Social Media Examiner, MarketingProfs , Buffer , Social Media Today , and Hubspot made the top 25 sources group as well. remember waking up early and reading dozens of great blogs and online newsletters and trying to figure out the news of the day in social and digital, and then writing a “here’s what I think” post as fast as I could, and then going back to all of those sources and writing strong comments with links to my posts attached. Mythical.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 14, 2013
    [Social Media] New One-Minute Book Trailer Presents The Social Employee (McGraw-Hill) #socbiz
    'The Social Employee @SocialEmployee is an Amazon Best Seller! One underlying theme in our book The Social Employee: How Great Companies Make Social Media Work,   available now through McGraw-Hill , is the idea that establishing real connections with real people matters. While some have feared that the advent of social media would depersonalize and dehumanize both professional relationships and friendships, we’ve found the opposite to be true. The Social Employee   available as a free download. What is your brand doing to get ready?
  • PROACTIVE REPORT  |  FRIDAY, JULY 26, 2013
    [Social Media] The Digital PR Agency
    Seven years ago when we launched Social Media Club very few PR agencies were interested.  Now almost  every PR agency claims that they are up to speed and able to deliver digital PR and social media.  Map the brand’s social graph and digital footprint. Perform a digital and social media audit. Develop a comprehensive integrated PR strategy with a robust digital/social media component. Make good relationships with online media as well as traditional. Know what online media want in the way of content.
  • TWIST IMAGE  |  TUESDAY, MARCH 15, 2011
    [Social Media] F-Commerce - Rise Of The Facebook Consumer
    Facebook will reach almost nine in ten social network users and 57.1 Soon after that, an Ad Age / Ipsos Observer survey of digital media habits reported that 75 per cent of Facebook users have "liked" a brand as well. The arrival of Social Commerce. For the past few years, many media pundits (including me) have lauded the arrival of Social Commerce. Shopping - by its very nature - is a social act and it was only a matter of time before social media-like tools became prevalent throughout the e-commerce world. digital media.
  • DIGIGEN  |  FRIDAY, JANUARY 7, 2011
    [Social Media] The Five Things That Will Make Mobile Marketing Even Bigger in 2011
    3) Social Commerce. The holy trinity of location, social media and vouchering will be huge in 2011. The scale of Facebook will change the way retailers use social media and mobile. Matt – You can see more about our views on Social Commerce and location-based technology in the following presentation: Location Based Services From Hype to Hyper. Digital Strategy mobile 2011 augmented reality david fieldhouse m:commerce near field communications smartphone social commerceThe smartphone will reach 50% penetration and drive the whole market.
  • SOCIALNOMICS  |  MONDAY, JANUARY 30, 2012
    [Social Media] What Digital Legacy Are You Leaving Behind?
    One of the problems when thinking about your digital death is that many websites, services, email providers and social media sites have neglected to figure it out and put in place, a standard death policy. The realization that many of us have so much of our business, financial and personal lives wrapped up in some website, service, bank, investment company or social media site, along with a large number of personal photos and videos -should give us reason to pause. You can see the What Happens Online When You Die Infographic here. Video
  • KIKOLANI  |  WEDNESDAY, MARCH 13, 2013
    [Social Media] Google Reader Alternatives: 3 Web Based RSS Readers to Manage Your Subscriptions
    Each time I subscribe to a blog, I organize them by topic (Blogging, Freelance, Social Media, SEO, etc.). They have social sharing buttons and the option to save your favorite articles. And you can’t trust that they will see your updates on social media (see my post on Facebook Edgerank for more on that) or that they’ll come back to subscribe to all of their blogs via email before the shutdown. If you follow my writing, you probably know how much I love Google Reader. As you can imagine, this stopped me in my tracks. That’s right. Feedly.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Social Media] The 2014 Digital Marketing Ecosystem
    They hear buzzwords like mobile marketing, SEO, retargeting, inbound marketing, or social media engagement. 'For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. That’s not to say that marketers are less educated or qualified, it’s just that they have become over specialized and often don’t pull back to see the larger picture. They say, “Okay, go!” Probably not.
  • KYLE LACY  |  WEDNESDAY, JANUARY 29, 2014
    [Social Media] Why Must We Constantly Strive to Impress?
    There are many people with opinions on everything… especially in the world of social media and the Internet. 'Is it safe to say that many of us care greatly about our image and opinion other people hold about us? If you don’t… I think you are lying. There are a chosen few in the world that actually  do not care. I’m definitely not one of them. I’ve written in the past of the power of perception… the power to impress… especially for the younger professional. It is even harder to convince someone of your “perceived expertise.”
  • JACOB MORGAN  |  TUESDAY, JULY 31, 2012
    [Social Media] The Consumer Web is Not the Same as the Enterprise
    Vendors replicate the features and UI of platforms such as Facebook and Twitter and brands are also quick to adopt and deploy the concepts of social media within their organizations. We don’t get paid to use Twitter, Facebook, or any other of the social media platforms out there. In fact this is a topic of conversation that comes up in almost with almost every single client and prospect that Chess Media Group has. We are taking a lot of our cues in enterprise collaboration from the consumer web. I know some people are reading this thinking “duh!”
  • DIGIGEN  |  MONDAY, MAY 10, 2010
    [Social Media] Virtusphere: 3D Experience
    Dan on A New Focus on Social Business Strategy. Its a fascinating technology and could be really interesting for both gaming and AR experience. What caught my eye on their website was that the technology could be deployed across any 3D technology available. Although they have only referenced Shine, Quake4 etc, there could be some exciting uses for city exploration. Potentially interesting uses could be combined with an AR technology like Layar ( Link Here ), so you can scroll through recommended walking routes and then see the restaurants, cafes etc. This is the answer.
  • PROBLOGGER  |  TUESDAY, SEPTEMBER 30, 2014
    [Social Media] Using Visual Content to Increase Blog Engagement
    People absorb information quicker and more intuitively from images than text and visual content attracts more engagement on social media channels. Visual content increases social media engagement for your blog. Blog posts are a powerful content medium on their own, but a large part of their strength is their ability to be shared across social media channels easily. For example, when it comes to social media sharing, the best engagement comes from photos, followed by videos and infographics. Sam Kusinitz / Hubspot. General
  • WHAT SPINKS THINKS  |  MONDAY, OCTOBER 26, 2009
    [Social Media] Mentor Monday: The Wrong Way to Mentorship
    The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals Mentor Monday: The Wrong Way to Mentorship Photo cred: Miles Tsang Having a mentor is a privilege.  It should not be taken advantage of. If you want to build a healthy mentorship, here are some things you SHOULDN’T do: 1. Do not approach someone to be your mentor with a one sided agenda. Some mentors may not expect anything in return for their advice but that’s not something you should assume.  Take Sarah Merion and Lewis Howes as a perfect example of a mutually beneficial mentorship.
  • JUGNOO  |  FRIDAY, AUGUST 31, 2012
    [Social Media] TGIF – Extremely Laborious Edition!
    Here’s where it gets interesting, though: imagine, if you will, a group of Jugnoo-ers, resplendent in our casual, long-weekend Friday ensembles – encrusted with the residual glamour that comes from a week of social media indulgence. originally appeared on Jugnoo Social CRM Blog - the blog for social crm thought leadership under a Creative Commons license. Good afternoon, gentle readers, and it’s the most TGIF-y of all TGIF posts – it’s the Friday that kicks off Labour Day weekend! Goodbye… With a Side Of Fries. Yeah, thanks guys.
  • JUGNOO  |  FRIDAY, MAY 4, 2012
    [Social Media] TGIF at Jugnoo – Fun Friday
    As we are a social media company, we want to ensure that we are on top of the trends. Those are our top 3 trends but in an effort to maintain relevancy and thought leadership in the social space we want to assure you that yes, we saw the Catdaddy video. TGIF at Jugnoo – Fun Friday originally appeared on Jugnoo Social CRM and Social Marketing Blog - making your business social under a Creative Commons license. Here at Jugnoo headquarters May 1   marked an influx of new hires and interns. Watch out meteorologists- JugNews is coming! Hmmmm.
  • SOSHABLE  |  THURSDAY, DECEMBER 13, 2012
    [Social Media] Killing Birds: How to Get SEO Value from Engaging Content
    If you use content marketing properly, you can enhance your SEO while still bringing value to the website and social media sites at the same time. The goal is to get traffic, links, and social signals. The goal is to build a page that is engaging enough to be shared on social media to generate social signals for the domain as well as have the potential to be linked to by other websites that find the content interesting or useful. Would YOU be interested in sharing the content on social media sites if you didn’t work there?
  • KIKOLANI  |  SUNDAY, DECEMBER 26, 2010
    [Social Media] Great Education for Bloggers at the Blogging Success Summit 2011
    Social Media Examiner has put on some great online summits this year that I have had the pleasure of attending. Both the Social Media Success Summit and Facebook Success Summit were filled with an amazing amount of valuable content taught by successful experts in the industry. Learn how to drive traffic to your blog with Facebook and other social media platforms. So what makes Social Media Examiner’s success summit events so awesome? Scott Monty , head of social media at Ford. Main Objectives. Registration. in 30 days.
  • MR. RYAN CONNORS  |  SATURDAY, JUNE 22, 2013
    [Social Media] Why Direct Mail Marketing Still Has A Unique Role To Play
    It’s a domain now domineered by the art of e-mail, social media and extensive search marketing. 'Within today’s marketing environment, we find ourselves far more closely aligned with the digital, rather than the physical. Certainly, while direct mail marketing isn’t extinct, it seems to have been very much consigned to the shadows in some quarters. Written by Mike Hall. But in a world which the sheer volume of electronic data that’s thrown our way is almost unrelenting in its consistency, why is it that we attribute such little emphasis on the physical? Image via Flickr.
  • SOCIALNOMICS  |  FRIDAY, APRIL 26, 2013
    [Social Media] Getting Social with Real Estate
    'Social networking has infiltrated our lives. There isn’t a facet of people’s lives that doesn’t include some sort of social networking. Most people that use social media have more than one account with multiple platforms. Real estate companies have found that social networking is a great way to spread awareness of the homes or properties that are available for sale. With so many people on social networks real estate companies are able to reach hundreds, if not thousands, of potential buyers instantly. Home Buying and Properties.
  • KIKOLANI  |  FRIDAY, JULY 29, 2011
    [Social Media] Fetching Friday – Resources Mashup & Volcano Timelapse
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The ultimate guide to online marketing for local business – the basics of what you need to do for search and social media to succeed in your local online marketing strategy. How being friends on Google+ leads to better rankings – how social is continuing to change search. Social Media / Social Networking. The Resources Mashup. Blogging / Writing. Business / Career.
  • ONLINE COMMUNITY STRATEGIST  |  FRIDAY, SEPTEMBER 11, 2009
    [Social Media] When an influential community member leaves
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed When an influential community member leaves September 11, 2009 in Growing successful online communities , community manager | Tags: Community Building , influence , online community You probably know by now that in every online community, there will be highly popular, influential members. days ago This one caught my attention: Junk research, shabby journalism and social media. This is when they come into play.
  • WAXING UNLYRICAL  |  SUNDAY, JULY 14, 2013
    [Social Media] Can I Have a Word? Five, Actually
    to talk about social media as it pertains to your career and business. 'Don’t worry, I’m not going to launch into a diatribe or give you something really heavy to read. just wanted to update you on what has been, and will be, going on on the WUL front (as well as my own). Also, there is no particular reason for the gecko photo, in case you were wondering… I just felt like using it! Here goes. I’m going on vacation! Yes, this entrepreneur actually dares to take a vacation. Why CR? That’s where he’s getting married. In a castle. 12-1 p.m.
  • CONVERSTATIONS  |  FRIDAY, NOVEMBER 28, 2014
    [Social Media] 8 Tips to Creating a Small Business Holiday Marketing Plan
    Author Bio : Lewis Robinson is a business consultant specializing in social media marketing, CRM, and sales. 'Written by Lewis Robinson. Whenever the holidays roll around, anyone hawking anything is always in a tizzy to sell as much as possible. This impulse is understandable, given the rampant fervor surrounding the end of the year. Holidays provide a quick shot of adrenaline and a potential long-lasting brand boost to any small business. Crafting a marketing plan before the holidays hit can pay off in a big way. These quick tips should come in handy when pursuing this goal.
  • CONVINCE & CONVERT  |  WEDNESDAY, MAY 12, 2010
    [Social Media] Would You Try It With a Fox?
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? Social Media With A Mouse? lot of people are still saying no to social media. The time investment required for social media before you see a benefit is a barrier.
  • NET-SAVVY EXECUTIVE  |  FRIDAY, JANUARY 21, 2011
    [Social Media] Hidden Costs of Listening Silos
    recently talked with someone whose company has social media responsibilities divided among several executives. If you're interested, call me at +1 919 414-1043, or visit Social Target for more information. First, listen. Listen first. First, listen. Getting redundant yet? Is that also the way you've set up your own listening activities? Each has a listening arrangement in place: one has an internal team, and the others have outside agencies doing the work. The kicker? All of them may be using the same platform. How many times do you pay for the same software? Strategy
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, MARCH 8, 2013
    [Social Media] YouTube Improves Video Channels With One Channel
    Whether you are into video marketing, e-mail marketing, social media , something else, or a combination of the above, technology, and the Web in general, keeps improving. Video marketing just keeps getting better and better. YouTube recently introduced One Channel, which is a new platform that allows you to redesign your YouTube channel to appeal to a larger audience. In essence, One Channel makes your YouTube channel more accessible to more devices. For instance, your YouTube video channel will look the same on a desktop as it does on a laptop or a TV. Laura In The Kitchen.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, JANUARY 6, 2012
    [Social Media] Make Sure Your Online Business Gets Reviews
    Between reviews and social media sites, your on line presence will grow and so will sales. Just as in the old days, word of mouth was one of the best forms of advertising. It is basically the same today in cyberspace. Online reviews about your business, yourself or your products can and do go a very long way in bringing customers in. The way it works is that if you put your website on other sites for review, consumers will be able to review your site and make comments. As others come to the site, they will read the reviews and will be influenced by what they read.
  • SPIN SUCKS  |  MONDAY, MARCH 14, 2011
    [Social Media] The Chrysler Tweet: The Take from An Agency Owner
    This is what I thought about when I read about the fateful F bomb tweet from a New Media Strategies employee on behalf of Chrysler last week. Why aren’t they managing that one piece of their social media in-house? Communication Crisis basf bayer Chrysler chrysler tweet f-bomb new media strategies nmsWhen I was 23, I was a freshly promoted account executive. had just led a very successful campaign for potato farmers across the country. But that campaign deemed my promotion and began my “from the farm to the fork&# career. And then the advertorial came out.
  • KIKOLANI  |  WEDNESDAY, AUGUST 10, 2011
    [Social Media] 6 Things Bloggers Can Learn From Dr. Seuss
    Never underestimate the value of learning something new, from new social media sites to a new piece of technology like the 4G Slide Android Phone. Social media has allowed small, passionate bloggers to create communities around their work. This guest post is by Matt Krautstrunk. Dr. Seuss is perhaps one of the most pronounced authors of all time. He wrote short stories that not only captivated the minds of our younger generation, but taught us valuable life lessons. Photo Credit. Sometimes the questions are complicated and the answers are simple.” Ted Giesel (Dr.
  • SOCIAL WAYNE  |  THURSDAY, FEBRUARY 10, 2011
    [Social Media] Day 10: People of color impacting the social web – Kiratiana Freelon #28DaysofDiversity
    Also note that 28 Days of Diversity is not a popularity contest or an influencer list but a list of thought leaders in the social web sector, including entrepreneurs, bloggers, conference organizers, IT professionals and friends not ranked in any particular order who I have either met in person or followed online. She felt compelled to divorce herself from digital media for the sake of corporate America and let her blog, and facebook profile go dormant. During this time, social media exploded and the Chicago Olympic bid started using social media as a promotion tool.
  • SOSHABLE  |  TUESDAY, APRIL 9, 2013
    [Social Media] #GunControl: Can Filibusting Senators Make the #SandyHookPromise?
    Can social media channels like Twitter be more influential than an old-school political maneuver like the filibuster? As more people “stand w/ @SandyHook” it’ll be interesting to see if senators are aware of the increasing power of social media and its effect on the political process. For elected officials, keeping track of social media trends is tantamount to keeping a pulse on public opinion. It can be a daunting task – even the @BarackObama account has been farmed out to a non-profit social media agency. stand w/ @SandyHook. link].
  • FEVER BEE  |  FRIDAY, MAY 25, 2012
    [Social Media] The Value of Community Managers
    In the same department, you have a social media manager. Kevin writes a terrific post about employee value.  You're paying this guy $70,000 per year, less than the email manager.  This person is able to quantify the following contribution to the company. Facebook Likes increased from 11,439 to 14,903 in the past year. Twitter Followers increased from 9,493 to 13,771 in the past year. 401 F-Commerce orders and 345 Twitter click-through orders, at $100 AOV (neither program existed in the year prior). 74,600 annual demand. Profit Flow-Through Rate of 40%.
  • STEPHEN P SMITH  |  SATURDAY, MARCH 31, 2012
    [Social Media] Thought-provoking Stuff for Saturday
    The Weekly Letter covers topics such as: How you can use Social Media today to get more business. Some reading for you: What It Takes: Rethinking Book. hesitated when I read the words video book in one of Steve’s upcoming posts. Maybe video? Or video series? But, not book. My early definition of books: My childhood favorites—Tikki Tikki Tembo and Blueberries for Sal—are heavy on images. The images faded in grade school, forcing an egg-headed edition of Ramona Quimby, and Meg, Charles Wallace, and a tesseract, to appear in my head. About – Do Lectures. About. Do Crowd.
  • SOCIAL WAYNE  |  FRIDAY, DECEMBER 3, 2010
    [Social Media] The 8 roles of location based marketing
    The Business or Brand The role of the a business and/or brand in location-based marketing is to create a valuable deal, special or reward for both the business and the consumer that increase sales, customer retention, word of mouth or social media presence, page views or highlight feature product and services. Location-based applications shouldn’t be treated as social media but as a feature and/or additional channel. For the record: There are no location-based experts. Everyone is learning. Brands are testing, agencies talking ROI & Devs. There are none.
  • SPIN SUCKS  |  WEDNESDAY, AUGUST 4, 2010
    [Social Media] Key To Inbound Marketing: Buy an iPhone
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 04 2010 Key To Inbound Marketing: Buy an iPhone By Daniel Hindin | Email | Print | 4 Comments | Guest post by Larry Spada the vice president of branding and marketing at Outdoor Living Brands. Apple changed my life. Next up? The iPad, of course.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, MAY 13, 2010
    [Social Media] Entering the Golden Age of Advertising
    Traditional vs. Post-Social Media Advertising The greatest problem traditional advertising has had to face was  customer engagement. In a post-social media environment, I would say things are drastically different. And I say post-social media as opposed to post-internet due to the fact that although the internet has advanced many aspects of advertising and our greater ability to make purchases, it faces similar issues that traditional media has faced. Social media is almost reinventing advertising. We love “exclusive” offers.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, AUGUST 19, 2013
    [Social Media] Expand Your Content Marketing Reach
    Using the real-time tools of the Web – such as social media, your blog, and YouTube – you generate media attention for yourself in real-time and reap the benefits of a solid PR campaign without spending weeks or months in planning. 'When it comes to content marketing, it isn’t enough to simply post high quality content on your own website. If you really want to reach your target audience and develop relationships with more of the people you want to do business with, then you have to take the content to them. If not, you should.
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