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  • FEVER BEE  |  SATURDAY, MAY 14, 2011
    [Social Media] MyFamilyClub
      The website will feature editorial, e-mail newsletters and social media integration. I want to call this one early. This online community will fail. But  But it will make a great case study in what not to do. It will fail because:  It's competing against Mumsnet. The same community that has an enormous market share, has interviewed two prime ministers, is trusted and known by almost all parents who don't need another community to participate in. There is no unique positioning for this community.  None of which you need for a community.
  • FEVER BEE  |  WEDNESDAY, JUNE 27, 2012
    [Social Media] Badges and Stickers
    Members can display the badges on their social media accounts. Both badges and stickers are good idea. They're even better when you can tie it into a topical event/occurance.    Why not give all members a virtual badge that states their position (and the community's position) on a relevant topic. This might be a controversial issue in the sector. It's all useful for group bonding.    Aside, if you're not reading the StackExchange blog yet, you really should be.   Branded Online Communities
    [Social Media] Help Me Choose a Name?
    It might be on strategy; marketing; building loyalty; business; blogging; social media; and more. Beginning on Sunday January 30, I’ll be running an ongoing series on the blog that answers a new question each week from you, the readers. Originally I was going to call it Sunday School, since it’ll be posted on a Sunday and it will have an educational slant (yeah, I know, not very original). But then I was thinking some folks might think it’s a religious thing, and I wouldn’t want to confuse or upset anyone. So… any ideas?
    [Social Media] The Basics of Intellectual Property
    With the recent advances in social media, many consumers now demand an interactive experience with their favorite brands and companies. Internet Safety Online marketing Public Relations Rules & Regulations Social Authority commercial use of a mark intellectual property basics register a trademark rights in trademarks trademark law 'photo courtesy: Getty Images. trademark is “a word, phrase, symbol or design, or a combination thereof, that identifies and distinguishes the source of good of one party from another.”  Contributed by: James T.
  • DANNY BROWN  |  THURSDAY, MAY 29, 2014
    [Social Media] How Can Help You Measure Metrics That Matter
    The piece was designed to engage entertainment and food enthusiasts, and drove thousands of social shares, tweets, and likes in the process. For Turner Media’s Bleacher Report, a sports news and entertainment site, we created a single interactive map that was flexible enough to be customized and incorporated into nearly 200 different articles – each generating deep engagement among a specific fan subgroup. For example, a product launch’s success may most directly correlate to social sharing rates, or it may tie to the quality and volume of press pickups. Measuring Content.
    [Social Media] ‘China’s Facebook’ Renren Seeks NYSE Listing [Data]
    literally “on-campus network&# ) is a Chinese social networking site with an interface similar to that of Facebook. This social network became popular among students at the top universities in China and with a lot of promotion, both in cyberspace and on campus, spread out to embrace all of the country’s post-secondary institutions. king got a major boost in April 2008 when he raised $430 million from Softbank and other venture capital investors to promote Xiaonei as the primer Chinese social network. What is Renren? The Renren Network (Chinese characters: ???;
    [Social Media] HR Meets Generation Y: Who Is Asking For Too Much?
    While some still went off to become doctors, lawyers, and big business moguls, the rest of the generation has squandered their lives away – according to the generations before – generation y is irresponsible, lazy, addicted to social media and technology, and a disgrace to everything this once great nation has stood for. wrote a post a while back on Social Media Mom, that discussed the digital revolution , one very interesting avenue big businesses were taking was working through avatars. Credit. So who is asking for too much? Where were they? Uh Sweet!
    [Social Media] Media Relations Without the News Release
    Whatever the reason, the client wants media coverage, and you’ve been asked to find a story. Four ways to gain media coverage without a news release. Watch for media requests. Keredy Andrews   is a senior account manager at PR, search, and   social media agency , Punch Communications. Communication Media Relations kerredy andrews media relations PR agency press releaseToday’s guest is written by Keredy Andrews. Hours have been wasted with no results to show your client, meaning you have to keep pushing when other work is piling up.
    [Social Media] You don’t need to be a Data Plumber (or do you)? and Web Journal August 31st – September 5th, 2012
    book I contributed to has just been published by Woodhead and Chandos Publishing (Oxford University,UK)  titled  Public Interest and Private Rights in Social Media , Edited by Cornelis Reiman, Reiman and Co., … … The Rutgers class started and I’m teaching two sessions of Social Media And/For the Arts  and am really impressed with my students. In  The Hidden Cost Of Cheap SEO & Social Media Labor the author makes a point that no one wants to pay for good SEO, they just want to something fast and cheap, and that’s not realistic.
    [Social Media] Social Intelligence: The Right Sequence for Success
    'Over the past few years there has been a lot of discussion about how to measure digital content and social media activity. Most of the focus has been on measuring after you have put out  content online and in social media. However, many businesses miss the value of gathering social intelligence. Social intelligence is much easier to gather, if you know how. Prior to social media, traditional market research was the only way to find any of this information.  You can tap into this intelligence base by monitoring social media conversations.
    [Social Media] Something Old, Something New, Something Blue
    Something Old, Something New, Something Blue originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Hey there! So I really wanted to add the Something Borrowed option too, but couldn’t think of anything, so the three in the title will have to do. But there’s a good reason for that, which is where the Something New and Something Old part comes in. This post contains a video. So, obviously, my energies have been elsewhere.
    [Social Media] A Fresh Start
    For those who have paid attention to my profiles across social media, you might have already noticed some changes. am an online marketing consultant, freelance writer, professional blogger, and social media enthusiast who enjoys photography, tennis, and the outdoors. will analyze your blog by looking at several factors including your design, search & social media optimization, content, and calls-to-action. Social Media Setup: I always believe that the businesses that will succeed on social media are the ones that are doing it for themselves.
    [Social Media] The Rich Are No Different Than You & Me
    They want the pretty much want what we all want from social networks: to connect with people they know and trust, spend some time unwinding, and share content. From Unity Marketing's "How Affluent Luxury Consumers Use the Internet and Social Media" Image courtesy of eMarketer. Tags: trends social networks Well, except for that money thing. The key difference is this: affluents don't want to friend a brand on Facebook - they prefer to check out fan pages. Then again, I feel the same way. Maybe I qualify to be rich? can haz affluence, plze?] What do you think?
    [Social Media] The Moneyball Effect: Using Your Data
    Now, if your systems are up to speed, you can get access to data on member and prospect transactions, interactions on the web site, even mentions on social media, all continuously in real time. 'Maddie and I were lucky enough to attend a cool event put on by Avectra a few weeks ago, that they called The Moneyball Effect. They invited a group of association execs and consultants to Nationals Park in DC to have a discussion about using data to make better decisions, and then watch the Nats play baseball (and they won!). So what does this mean for associations? The goal is to learn.
    [Social Media] Digital business is a strategic priority for CEOs… but not for CIOs (yet).
    Most C-level executives say the three key trends in digital business—namely, big data and analytics, digital marketing and social-media tools, and the use of new delivery platforms such as cloud computing and mobility—are strategic priorities at their companies , according to McKinsey’s first annual survey on the topic. Check out the latest McKinsey Global Study  on Digital Business. There’s so much good stuff in here, I’m just going to quote liberally from it. However, they also report some tough challenges. Tons of interesting data in this survey. photo credit ).
    [Social Media] How do you prepare for unpredictability?
    thrive on fluidity and change; I have been and always will be driven to transform and reinvent and I am a passionate advocate and user of social media. Okay, I will grant that interest in areas such as social medi is far more prevalent in younger than older demographics.  Anna Caraveli, our newest columnist , has a thought-provoking post over at the Demand Perspective called Engaging New Generations: Is it a Numbers and Data Game? An excerpt (my bold): Do we develop future members with formulas about how they behave with the only determinant being age? That’s silly.
    [Social Media] Power To The (e) Patient!
    There's a new cause being fought in social media communities. As we've seen with consumer and business brands ePatients are using the Internet for research and social media for peer-to-peer support. Blogs, social networks, Twitter, along with gated communities like Sermo -an only for docs world- are finding their way into the process of daily communication.   here lies their social media dilemma. how to authentically (with no marketing spin) participate in the social discussions while maintaining public safety, patient privacy, transparency.
    [Social Media] 6 Gorgeous Apps With GPS Integration
    Last year, it was social; this year, GPS integration is the new must-have for app design. Their cute owl mascot is a fun avian variant on the famous Twitter bird, and their color scheme is just close enough to Twitter’s to remind you what social network you’re using. ———— Sam Peters is an avid blogger and social media whiz. Engaging Through YouTube – Charity Inspiration Six social media tactical articles you need to read What Will Success Look Like? 'Guest post for SocialFish by Sam Peters. Nike+FuelBand.
    [Social Media] Crowd Empowered Microfinance
    In recent years, we have witnessed the rise of crowdfunding, an industry devoted to supporting entrepreneurship by making capital easier to access through social media and web-based platforms. One of the central benefits of crowdfunding is social media and web based platforms serve as a modicum for communication, allowing individuals to easily access capital regardless of where they are geographically situated. From the Trenches Social, In Theory Research from the Kauffman Foundation shows in the past 30 years, all net job creation in the U.S. has taken
    [Social Media] Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Help Gameful (Secret HQ for Worldchanging Game Developers) Reach 500 Backers on Kickstarter How to Build a Social Media Practice in a Professional Services Firm? White the Western media focuses on China’s human flesh search engines as an example of online mob behavior, such behavior seems to be at the heart of American internet culture. Lets talk.
    [Social Media] The Face Of Facebook
    In the early days of the Internet (pre-Social Media), there was some worry that portals like Yahoo and AOL were delivering a very generic and sanitized media experience (much like broadcast television with limited and fixed choices). As publishing tools became more readily available and individuals began to harness the power of Web design, we became inundated with new, quirky and interesting types of media. Social Media completely changed this direction again, enabling and empowering individuals to not only self-publish but to collaborate and share.
    [Social Media] Don't Let the Computer Stop You From Thinking
    Now I know that sounds obvious but think about how the format of the web or social sites can subconsciously restrict your thinking. In a sense that is why some people struggle with social media. What social marketing needs is for you to speak with a human voice - the screen is just your interface. Once you have the words then.only then.use social media as your printing press. 'Can you remember a time when life wasn''t ruled by a screen? It is getting harder to remember that far back! He said this. It made me think about how we use technology. Learning
    [Social Media] Getting Over The Lazy
    Media has fundamentally changed. Most see Digital Marketing and Social Media as a new channel to integrate versus a new layer that lies at the foundation of all marketing initiatives. Primarily, they're relying on people who make very traditional media decisions and then execute it - uniformly - across all media platforms. because all media platforms are the same. Is there ROI in Social Media? media. media platform. social media. social media roi. traditional media. Getting over the lazy.
    [Social Media] Four Step Process to Create an Integrated Marketing Campaign
    If you don’t, buy a social media book (such as Groundswell ) and learn how to set one up. To get other employees involved, ask the following questions: How can HR use social networks to recruit candidates? How can customer service use a chat feature on the website, the social networks, the telephone, and  email to provide immediate response? How can you reach beyond your own team to produce content and develop an owned media program ? We’ve seen more technological advances in the past five years than we’ve seen in the last 50 combined. Crawl.
    [Social Media] Old-Fashioned Organic SEO Wins the Day After Google Penguin Update
    SMCHI-Setting Up Google Analytics WordPress Developed for our Social Media Club chapter by Rob Bertolf. SMCHI-Setting Up Webmaster Tools Developed for our Social Media Club chapter by Rob Bertolf. The latest Google search algorithm update (nicknamed Penguin) has moved strongly towards the long held principles of “organic seo.” ” Our company started building websites in 1996. After all, who cares about your site if no one can find it? In general, each of these major updates is to help Google answer real questions from its users. Keep reading!
    [Social Media] The Secret, Selfish Side Of Social-Curation Sites
    The Secret, Selfish Side Of Social-Curation Sites. Here’s my beef with social platforms today: I don’t think they’re very social at all. As much as Google+, Facebook, and Pinterest promise a way to connect, they’ve also promoted a disconnect--sharing on different platforms, proving a fragmented sense of keeping tabs on any social network. has set out to associate themselves with the craze that is “social curation": What is this Pinterest? No one is really looking at the bigger, underlying picture--the fact that social curation isn’t really social at all.
    [Social Media] How to Climb Out Of Your Blogging Slump
    I had been dutifully blogging here on Pushing Social for a year and a half.  I hoped it wasn’t shutting down Pushing Social. That’s it, I took a break and for the first time in 18 months, Pushing Social didn’t publish.  didn’t care about Pushing Social.  Pushing Social’s traffic has tripled.  I’ve been invited to speak at my first full-blown conference and with your help, Pushing Social was named at Top 10 Social Media Blog. Blogging is a social activity that requires real word contact.  But, I knew something was not right. 
    [Social Media] How to Climb Out Of Your Blogging Slump
    I had been dutifully blogging here on Pushing Social for a year and a half.  I hoped it wasn’t shutting down Pushing Social. That’s it, I took a break and for the first time in 18 months, Pushing Social didn’t publish.  didn’t care about Pushing Social.  Pushing Social’s traffic has tripled.  I’ve been invited to speak at my first full-blown conference and with your help, Pushing Social was named at Top 10 Social Media Blog. Blogging is a social activity that requires real word contact.  But, I knew something was not right. 
    [Social Media] Future of Engagement #9: Social Live Experiences
    What are Social Live Experiences? Social live experiences blend technology, community and location to create immersive experiences that blur the boundaries between online and offline. The rise of social live experiences can be attributed to three broad trends. Second, social networks are integrating online and offline experiences through features like single-click check-in and location-tagged content sharing on multiple networks (for instance:  Instagram  to Flickr ,  Facebook ,  Twitter ,  Tumblr  and  Foursquare ). How do Social Live Experiences work?
  • KIKOLANI  |  FRIDAY, APRIL 6, 2012
    [Social Media] Fetching Friday – Resources Mashup & BRNO HDR
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on Freelance Longevity 101: Forging Great Relationships – In this article, I want to share how you can begin forging great relationships and why they matter more than some one-off social interaction – it’s about long-term success. Social Media / Social Networking. Ways To Craft A Consistent Social Media Brand – Want to create a consistent social media brand?
    [Social Media] Fetching Friday – Resources Mashup & Finding Oregon
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on Search Engine Marketing vs. Social Media Marketing: The Showdown – The benefits of search over social, vice versa, and why you should invest in both. Social Media / Social Networking. Awesome Examples of Engaging Social Media Campaigns – Check out 5 creative examples of engaging social media campaigns. The Resources Mashup. Related Posts.
    [Social Media] Tom from MySpace vs Facebook
    This video from Social Blade Theater is a quite hilarious. As a fictional depiction of Tom Anderson from MySpace joining and trying out Facebook, this video takes an offbeat look at the competition between social media giants. * * *. See more funny social media happenings on this Social Media Blog. Tags: Facebook Social Freshness YouTube social blade show Blast. Share it. The world should know: Blast.
    [Social Media] Twitter, Facebook, Denial of Service Attacks
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Tech Tools > Twitter, Facebook, Denial of Service Attacks Twitter, Facebook, Denial of Service Attacks by Roxanne Darling on August 6, 2009 Twitter and Facebook were down some today due to “ Denial of Service &# (DoS) attacks. Large popular sites are typically the victim. Say Wal-mart has 6 big front doors. That DID NOT happen today. Hawai?i
    [Social Media] It's Official: Bloggers Are Recognized by the FTC
    In case you want to catch up on the back story: Paid Bloggers Get Google Downgrades Mahalo Mr. Solis (for talking about blogger payola) Social Media Ethics: A Glossary From the FTC Filing : The Federal Trade Commission today announced that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act. have a long record of encouraging brands to work with new media creators for the better bang for their buck than with traditional media. The vote was 4-0 in favor. What do you think?
    [Social Media] Fetching Friday – Resources Mashup & Baby Elephant Rescue
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on Targeted Social Networks Niche Marketers Should Try – Not sure what kinds of niche social networks have popped up on the web? Here are 7 of some of the more targeted social networks to open your eyes to what’s out there. How to Find Influential People With Social Media – How to use social media to network with the key influencers in your industry.
    [Social Media] How Do You Put "Soul" Into A Blog Post?
    When it comes to learning about how to succeed in social media, one of the most valuable type of posts is the multiple insights shared by people who are in the trenches. So I did what any good social media marketer might do, I tapped my social networks. thought it might be interesting and fun to crowd source a series based on just 1 question. 19 Marketers kindly shared their thoughts on the 1st question. . Question: How do you put "soul" into a blog post? Never lose your sense of humor. We're marketers, not pediatric brain surgeons. A Be yourself. David S.
    [Social Media] Seven Ways To Use Photos To Amplify Engagement On Your Facebook Page
    The reason why Facebook paid a billion dollars for Instagram is the same reason why Pinterest is one of the fastest growing social media sites in history. It’s also the reason why Facebook redesigned Pages to the new Timeline layout: People Love Pictures. Over 300 million photos are uploaded to Facebook every single day! Facebook users love liking, commenting on, and sharing photos more than any other type of content on Facebook. So posting photos automatically gives you an advantage in the Edgerank game. Post Big Photos. Use Reddit. Inject Virality. Inject Fun.
  • TWIST IMAGE  |  SUNDAY, JULY 15, 2012
    [Social Media] Social Business By Design
    Currently, he is Chief Strategy Officer of Dachis Group , where he acts as an advisor on social business. Most recently, he co-authored a new business book called, Social Business By Design , with Dion Hinchcliffe (executive vice president, strategy of Dachis Group). There's no denying the sudden ascent of social business in our zeitgeist. As social media continues to roll along, more and more businesses are realizing that the implications of social technology go well beyond the marketing and advertising departments, and affect the entire business and culture.
  • TWIST IMAGE  |  MONDAY, JUNE 20, 2011
    [Social Media] Removing Technology
    It's sad that most Marketers think that Digital Marketing, Social Media and/or mobile is going to save them. social media. This revolution in Marketing that we're going through is not about technology, platforms, channels or anything else like that. At the end of the day, you can unplug all of the computers, you can kill your mobile access and you can shut down your server bays and you'll still be left with a few key kernels of what it takes to make a difference in your marketplace. defendable and unique market position. Don't try for viral. It's boring. sadly.
    [Social Media] Watch Out & Listen In! Connected Consumers Can Damage Your Brand
    The intersection of mobile and social changes all the rules. Fast forward, and mobile social media doesn’t just let us talk about us. Interestingly, we are particularly vocal when we are in shopping mode, using our mobile phones as “megaphones&# to tell friends and followers in our social networks all about our in-store experiences. Some 40 percent of respondents said they have used their mobile phone to communicate with family/friends/social networks about a negative retail experience. How does mobile-social transform commerce?
    [Social Media] 5-Step Process For Finding Your Perfect Content Marketing Partners
    You know that promoting your business using useful website content and social media is a great way to build your audience and generate more customers at a relatively low cost. You’ll use these keywords in your article content and social media posts to attract visitors (both customers and partners) to your website. Do you see comments and social engagement with the posts? It’s a great idea to follow these partners on social media, subscribe to their RSS feeds, and start interacting with them through comments, questions, retweets, and other messages.
    [Social Media] How To Be An Expert Without Being An Ass
    Things are happening so fast: content, connections, change, etc that people start expecting everything to happen fast, especially in this social hyper-connectivity era. Things are happening so fast: content, connections, change, etc that people start expecting everything to happen fast, especially in this social hyper-connectivity era. Things are happening so fast: content, connections, change, etc that people start expecting everything to happen fast, especially in this social hyper-connectivity era. link] links for 2010-07-02 « Helmis Social Log [.] years.
    [Social Media] How To Run A Successful Bilingual Blog
    Normally, this would be great for analytics, Google AuthorRank, and social media because it shows that your readers are interested. Blogs have become a staple for just about every business, every entrepreneur, and every brand out there. In fact, blogs have become so popular that it can make standing out from the crowd difficult. But with a unique angle, you might be able to give your company’s blog a fighting chance. bilingual blog, for instance, can expand your readership, attract new consumers, and raise your website’s ranking. Hire A Professional Translator. Give Yourself Time.
    [Social Media] Kick Starting My Website to Help Improve Traffic
    I began by adding my site to directories and putting links to my blog posts on social networking and bookmarking sites.  Build links, use social media and be patient. When I started my own website for my home business I was really excited.  I managed to create a website and customize it so it looked great.  I spent ages thinking about what needed to be on there, and when I published it I was watching the amount of traffic that arrived almost religiously. No Traffic to Be Seen. After the first few days I began to feel a little bit down. Trying to Reach Number One.
    [Social Media] Quote of the Day: Taking Your Tweets Back Home - The Steve Rubel.
    Twitters downtime forced me to rethink my social media usage. My colleague and social media consultant Carmina Perez and I chatted a little about this in our weekly social media video ( Ive detailed how I implemented my social media safety net here [link] Long story short, when you rely on hosted services alone (even posterous!), The Steve Rubel Stream Edit Delete Autopost 17 Aug 2009 Quote of the Day: Taking Your Tweets Back Home "Im done with the lock-down and down-times. havent gone this far yet yet.
    [Social Media] Obama vs Romney on Cybersecurity: You Decide [Infographic]
    More and more Americans are utilizing the tools offered by online services and social media more than ever, and the trend is not slowing down. How much information do you have stored on the internet? Along with the growth of utilizing internet tools comes the question of security. How secure is our information? What is our government going to do to protect it? This year, cybersecurity has been a huge issue of debate among Americans and our presidential candidates. Take a look and see who you think got it right. Infographic by Veracode Application Security.
  • ACIDLABS  |  WEDNESDAY, MAY 18, 2011
    [Social Media] Conflict and disaster management in a hyperconnected world — cooperative, collaborative, real time
    In the 21st Century, active and ongoing participation in a diverse and connected network, the use of social tools and a familiarity with the culture of sharing and openness that accompanies them should be no less core skills for members of the civil-military community than use of email or the web; digital literacy, active digital citizenship and involvement with relevant networked communities is a key competency for knowledge workers and field operatives alike. This paper was delivered at the Regional Senior Leaders Seminar in Cairns, Australia on 19 May 2011. Only connect! Real-time.
  • KIKOLANI  |  FRIDAY, MARCH 6, 2015
    [Social Media] Fetching Friday – 23 Posts on Marketing & Productivity
    Four Ways to Increase Social Shares for your Website Content by Greg Miller. Social Media Marketing. Tools to Boost Your Social Media Productivity by Pratik Dholakiya. Google+ as We Knew It Is Dead, But Google Is Still a Social Network by David Pierce. 12 Social Media Marketing Strategies to Increase Your Online Sales by Mark Hayes. How To Integrate Social and CRM Data to Improve Your Twitter and Facebook Ads by Nathan Mendenhall. Tools to Boost Your Social Media Productivity by Pratik Dholakiya. Content Marketing.
    [Social Media] 20 reasons why Google Plus is a must [Infographic]
    It seems like many people have fooled themselves into believing that Google+ is nothing more than a ghost town and perhaps the interactions on this social platform is not as quick as Twitter and Facebook or perhaps you haven’t circled the right people. Featured Google Google+ Infographics Social Networks Google+ reasons Should I be on Google+ switching to Google In the following infographic, 20 reasons to switch to Google+ , created by Infographic Labs, can help you become acquainted with Google+ by providing 20 reasons why Google Plus is a must!
    [Social Media] Apologies in a Crisis and Other Lessons from Apple
    You will miss a social media alert that tells you someone is peeved. On Saturday morning, Mr. D and I made our way to Michigan Avenue to visit the flagship Apple store. would have preferred the less touristy store in Lincoln Park, but we were there to get his new iPhone 5 and it was where they sent us (in other words, we had no choice). Because he’s never upgraded his phone (he still had the very first and original iPhone), I didn’t make much of a stink of it because it’s about freaking time. When we arrived at 9 a.m., full hour before they opened to the public.
    [Social Media] Email - the Silent E
    Every indicator I've seen lately indicate that people still use email as a primary method of sharing interesting news, keeping in touch, and notification - not to mention that it's usually the price of entry for belonging to a social network. Feel the love Two weeks ago, eMarketer reported that Social Networkers Still Love Email. In fact as you can see, they love it more than non-social network users. That's good news: social network users' attention is on their inboxes at almost twice the rate of non-connected emailers. That's right. Photo credit: Leo Reynolds.
  • DIGITAL DIVA  |  MONDAY, JUNE 20, 2011
    [Social Media] 31% of mums (moms!) seek out brands they like on Facebook
    Some other quick findings: About two-thirds of moms (68%) don’t mind having brands contact them through social media if they feel the content is relevant to them. Survey featured on AdAge in the USA: 31% of moms sampled proactively sought out brands they liked on Facebook and another 11% liked a brand after they saw that their friends had liked the it. If we assume that some of the “other/NA” and article-based likes weren’t directed by the brand, we start getting to a majority of moms liking a brand without the brand having to market at all.
    [Social Media] The Mid-year Review : : …words
    link] From BNet 23 September 2010 SilkCharm: The more I read on Digg moving from "influencer" to "mates" social network [link] the more I think this is a societal shift. …words The personal weblog of Stephen P Smith Home The Mid-year Review June 9th 2010 Posted at Business Development , Productivity 0 Comments Terry Starbucker has posted an article on The Mid-Year Leadership Check-Up: 10 Ways To Stay On The Path To Success based on his New Year’s “checklist” of 10 things we needed to do to make it a great year. Or did you overcompensate and not push hard enough?
    [Social Media] Win a Copy of The Facebook Marketing Book
    Publisher O’Reilly Media (accidentally) sent me two review copies, and I’d like to send one of those copies to a random web reader. Also, I’m one of the only people doing real science and publishing actual data about social media behavior, Facebook included. Too many “emerging media specialists&# aren’t basing their advice on anything more than “unicorns and rainbows.&# Some people do social media for work, and some people even go home and keep doing it after hours. The interview. How does your book compare? Facebook?
    [Social Media] Diva Marketing Blog Acquired. Almost! Part I
    The purpose always has been to provide a place where we can explore how marketers can use first blogs, and now social media to build stronger brands and customer relationships. By providing that type of content and doing things a little differently, my own repretation and credibility in the social media industry would be established. In the virtual pages of this site are hundreds of posts about blogging, social media, branding, strategy, interviews, research.      And so began a conversation with the CEO of a large (to be anon) portal. oops wrong movie!
    [Social Media] Happy 4th Birthday, #measurePR: The Queen of Metrics Returns!
    Media + Google Analytics + behavior metric on one dashboard #measurepr. I’m psyched that online social media training provider, author, and entrepreneur Eric Schwartzman will join us as our featured guest. 'Do you know what Feb. 2nd was? Go on, guess, I’ll wait… It was #measurePR’s 4th birthday! Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. Whodathunkit?! Back in 2010, Ms. Katie Paine was our very first guest. now!).
    [Social Media] Aggregation or Content Hijacking
    SocialMouths personal branding | social media | blog design Follow @socialmouths: Twitter Facebook RSS Home About Us What We Do Connect Aggregation or Content Hijacking Usually when other blogs post your content is a good thing, you increase your visibility, you get some extra traffic and depending on the blog, it could even be good for your search engine ranking. Share This Post: [link] John Paul Awesome post… Holy Kaw picked up one of my post couple months back thru Social Media Today. Let's take Social Media Today for example, they aggregate full posts.
    [Social Media] Top Articles of 2012
    If you like the content, please consider subscribing to our feeds or following us on social media sites and never miss another article again the next year. 2012 is closing down and as QOT turned 8 years old, here is a list of some of the best tips we offered to our readers in 2012. Sit back, grab a coffee and check out these wonderful tips and tricks. Happy holidays and we promise to bring you even better content in 2013. January 2012. Incredibly Awesome Free Android Apps. Android 4.0 Ice Cream Sandwich: 8 Essential Tips and Tricks. February 2012. March 2012. April 2012. May 2012.
    [Social Media] Volunteers Helping Keeping Nonprofits Lights On
    As we've seen in many of our Diva Marketing  Shine A Light  on Smaller Nonprofits, NPOs are incorporating social media as part of their communication strategy. However, there is another way that social media can be utilize. Share 1 idea on how a nonprofit can incorporate social media + volunteers to expand awareness of the NPO. . Rules of MSN The Business on Main/Diva Marketing Social Media Small Business Tips Contest . Post your tip for how to use social media for branding on this Diva Marketing post And on this MSN Business On Main Post.
    [Social Media] Do You Have the Energy to Save Money?
    One such way is to turn to social media to see how going green can actually cut down on your expenses, both at home and when you go to shop. One of the ways to go about this is by using social media to get the latest green news. According to 2012 research from ComScore , social networking websites reach home to more than 80 percent of global Internet users. Meantime, Econsultancy reported that just over 90 percent of businesses claim social media is becoming key to their overall marketing plan. Photo credit:
    [Social Media] Content Distribution: Eight Ways to Gain New Readers
    Social Share Buttons. But the social share buttons are not on every blog. ” When we looked at her blog, they didn’t have the social share buttons or comments enabled. Set up your social share buttons and enable comments. Social Media. Social media definitely is not one size fits all, so I will tell you what works for us and you can adapt. While it isn’t a great social network for, well, being social, it does wonders for search engine optimization. 'By Gini Dietrich This whole digital world is a funny beast.
    [Social Media] How Byrd’s Famous Cookies Integrates Online & Offline Customer Interaction
    Byrd’s is a great example of a business that takes digital seriously (their website and social media presence are also awesome). Their cashier was well trained to understand both of these things so any interaction and call to action was personal and social – instead of sounding like a script they were told to repeat. This weekend my boyfriend and I visited Savannah, GA and stopped by Byrd’s Famous Cookies to pick up a tin of their delicious Scotch Oatmeal cookies. This is a prerequisite for any kind of face to face interaction with your customers.
    [Social Media] Question: Why is my Blogger blog not displaying correctly in IE 9.
    Social media. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Opinion Pieces. Templates. Contact Us. Follow by Email. Subscribe To. Posts. Posts. Comments. Comments. Google+ Followers. Upcoming Events. Join us for our free weekly Hangout On Air event called the Friday Request Line, providing Blogger discussion, assistance, and helpful suggestions. Register to join us on November 16 at 2:00pm EST. Search This Blog. Loading.
    [Social Media] How to Make Social Strategy Work For Your Business
    Social brands see the process, understand the process. Social sharing is the window but when the customer walks through the doorway, it is what happens during their interaction with your brand that matters. Does your social strategy extend beyond social media? Social is a mindset that needs to run through the veins of all of the company. Social strategy should not be about how to use technology. Social strategy is about the leadership which determines the brand. Branding Social Business '“What you too?” Tweet this ).
    [Social Media] Does Google Deserve More Credit?
    Yet if you ask social media experts they simply bag Google for +. Sometimes I think Google deserves more credit. This is not a defense of Google+, anti-trust issues facing the company, or the apparent sunsetting of Feedburner. Rather, more admiration for the company’s overall approach and success online in recent years. When I learned Google had scrapped its facial recognition technology because the negative uses outweighed the good, I felt they were the better player of the big companies operating in this space. It’s not an isolated incident. Never, to my knowledge.
    [Social Media] Monday Roundup: Blogging Tips from Around the Interwebz
    Where is Chuck Norris and other crucial social media questions. 'Happy Monday, everyone! There’s a ton of stuff going on, so here at WUL we’re taking a short break from “live” blogging this week. That doesn’t mean how we can provide value to you isn’t still on our minds… it is! So, in the spirit of education and the public good, here are are five articles that will provide you with blogging tips from optimizing your excerpts to increasing your readership. Enjoy! Image: By Cortega9 (Own work) [ CC-BY-SA-3.0 ],  via Wikimedia Commons.
    [Social Media] Coming Soon! 4 New Location Based iPhone apps by minority founders with awesome landing pages, +1
    In October of last year while speaking at the  Blogalicious conference I bumped into James Andrews , founder of Social People.TV. James, busy traveling and working with celebrity clients discussing social media strategies and I spent most of last year speaking about location-based marketing, apps and TriOut. Both of us were speaking at the conference and had a quick moment to catch up. Fast forward to the end of quarter one of 2011 and four new minority founded location based iPhone applications are prepping to establish their own footprint in the space. Mosion. Arrived.
    [Social Media] How to Become a Local Business Marketing Expert as a Blogger
    Twitter, YouTube, and LinkedIn account creation: You can help them to create their presences on these sites – you can also offer your time to manage it once they have these social media properties. How to use social media consultation: After establishing the trust of happy customers, you can start offering full-time social media marketing consultation. Writing Around the Web – Social Media ROI, Google+, and Local Search. This is a guest post by Rana Shahbaz. Actually it is not rocket science to build strong and big biceps.
    [Social Media] How Kodak CMO Jeff Hayzlett Uses Twitter
    pamorama marketing, life, social media Home About Bookshelf Links Contact How Kodak CMO Jeff Hayzlett Uses Twitter by Pam Dyer on January 21, 2010 Share Here’s a great interview with Kodak’s Jeff Hayzlett in which he discusses his approach to his role as CMO. Social media is a key ingredient in Kodak’s marketing strategy, and Hayzlett is an avid Twitter user. Several months ago, Kodak released a primer on how to leverage social media for marketing and engagement. It’s a very worthwhile read — you can download it here.
    [Social Media] Four Types of Sustainability: Environmental, Economic, Social and Cultural
    Adam says that sustainability goes beyond environmentalism, as there are four types of sustainability: environmental, economic, social and cultural. Here’s a HBR interview with Adam Werbach on the TEN approach: If you liked this post, consider inviting me to speak at a conference or workshop , or asking MSLGROUP to create a social media strategy for your brand. I am adding Adam Werbach’s ‘Strategy for Sustainability: A Business Manifesto’ to my Purpose, Participation, Profits reading list.
    [Social Media] 21 Steps to the Perfect LinkedIn Profile
    Become More Social in Boosting Your Career | Socialnomics [link]. The following post was written by Melonie Dodaro andoriginally featured on Top Dog Social Media: [link]. Update Your Status Daily  One of the pillars to social media success is consistency so be sure to update your LinkedIn status daily with something that provides value to your target market. Keyword Load Your Current & Past Work History  Notice how in my profile I used keywords like Social media speaker and social media trainer.
    [Social Media] Your Guide to Google+ : B2B Marketing
    Up until recently, the young social network has been in a sort of slow boil, picking up users and growing in popularity gradually. Veteran users and tech-savvy professionals know the truth, though, that Google+ is really everything they want in a social media network. 'Google+ sounds like it should offer something in addition to the the massive search engine does, right? Users are tired of Facebook, and are looking for something more than Twitter. Google+ is there, waiting for them with open arms. To the average consumer, it isn’t a sexy option just yet. But why wait?
    [Social Media] Are We In Danger of Losing the Right to an Opinion?
    For me, that experience with Melrose showed the growing “allure” of blogging and social media – the ability for businesses to be challenged on questionable practices, and be held to a higher standard. originally appeared on Danny Brown - the human side of media and the social side of marketing - all rights reserved. Related Stories The Ballad of Safe, Potential and Already There The Top 14 Billion People You Should Definitely Do Something With List Three Mobile Social Networks to Keep an Eye On. Ridiculous, right? Or worse. Source. Total.
    [Social Media] SALES IS NOT A DIRTY WORD
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense SALES IS NOT A DIRTY WORD by Nancy Myrland on August 25, 2010 I’ve been working in legal, professional services and other service-based marketing for a long time. Next post: SOCIAL MEDIA: ARE FACEBOOK GAMES DRIVING YOU CRAZY? Nowhere is there a stigma against the term “selling&# as strong as there is in legal and professional services. Video came later. Digg this! They care.
    [Social Media] Social Pearls Before Swine Phenomenon
    Many people who attempt to enact social change find themselves frustrated by the pearls before swine phenomenon, struggling to understand why people reject their proposals and ideas when they hold so much promise. The Promise of Social Technology. Who would have thought that businesses would need to try to control these conversations by instituting “social policies&# to curb risk? Useful application of social technology by organizations is the “key&# to unlocking needed innovation expected by the customer (people), internal and external.
    [Social Media] What #ASAE13 wants to know about #ContentStrategy
    Social media strategy, marketing strategy and now content strategy. 'This is a guest post by Monica Bussolati, Director of Content Strategy at Bussolati Associates. Follow her at @bussolati. ————-. Last week, I was lucky enough to have a well-attended session at ASAE13 where I was presenting about content strategy. Thanks to @StaceyBoyd for taking and posting this image (I hope you eventually found a seat.). And while it took a little while for the attendees to warm up, warm up they did! The What a goldmine of info.’. You need to develop one.
    [Social Media] “We Aren't Sissies”: The Tales of Gen-Y Men
    All of this is something of which even social media is largely effecting. Home It’s Josip Archives Let’s Talk The Word on the Web “We Aren’t Sissies&# : The Tales of Gen-Y Men Written on September 13, 2010 by Josip Petrusa 0 Comments Tweet Share 1 save Of the many changes Gen-Y has brought to our society, the transformations of men in this demographic has slightly gone un-noticed. Apparently, the traditional man is drastically different for their Gen-Y counterpart. type of man that, in the eyes of man, needs to harden-up. Let’s face the facts, it’s about money.
    [Social Media] The Content Crash
    This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and consumers will continue to connect with your brand. Yesterday, MediaPost posted a news item titled, Forrester: Marketers Should Talk Less, Design More , that states: "A new report from Forrester says that while marketers may be increasingly proficient at reaching out to consumers through new technologies including social and mobile, they need to figure out how to talk less and design more. media. social media.
    [Social Media] Hangout on Air: Focusing on Your Blog's Landing Page : Blogger.
    Social media. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Opinion Pieces. Templates. Contact Us. Follow by Email. Subscribe To. Posts. Posts. Comments. Comments. Google+ Followers. Upcoming Events. Join us for our free weekly Hangout On Air event called the Friday Request Line, providing Blogger discussion, assistance, and helpful suggestions. Register to join us on November 16 at 2:00pm EST. Search This Blog. Loading.
    [Social Media] Follow Me, Friend Me, Do Me Wherever
    Social media is diluting. To some, social media replaces blog commenting. If you have an account on a social account somewhere, why would you take time to write a comment here when you can click a button and share this blog post with your network? Media order 'Looking back at my year-long desire to find order in chaos , here’s where things are today in Month Eight: On Twitter: I initially thought that I could find order by following everyone. This ultimately failed as people never tweet about one topic all the time. You can friend me here.
    [Social Media] Twitter Verifies Vice President Paul Ryan
    When he's not blogging, Ari helps brands improve their digital media marketing. by justinrains Related Stories #MySMCStory: Social Media Club and Me The Legal Conundrum of John Deere Online Why Facebook Will Be Right Back. Media identity TwitterVerification, according to Twitter’s website , is used “to establish authenticity of identities on Twitter. The verified badge helps users discover high-quality sources of information and trust that a legitimate source is authoring the account’s tweets.” NickiManaj is verified and the others are not her.
    [Social Media] Exiting Facebook as a Marketing Vehicle
    From a social media perspective, you want community carrying the message, not the content creator or in the case of a company, the brand. In the past, I’ve seen people address personal media evolutions in several ways. Image by pshab. For a few months now, I have been reducing my marketing presence on Facebook. Generally, I don’t enjoy the conversational tone , and I believe Facebook is losing market power. Hoo.). I’d rather have a closer family and friend experience there. This seems to have happened by happenstance, anyway. That’s a good thing.
    [Social Media] Just because you can…
    How do you tell if your social media consultant is the real deal? At MMG , we’re often heard saying “just because you can, doesn’t mean you should.&#  This applies to many things but it seems to come up most when we’re talking about design. Just because you can use 12 fonts on one piece doesn’t mean you should. Just because you can auto tweet every 5 minutes doesn’t mean you should. Just because you can make your logo spin and catch fire on your website doesn’t mean you should. It’s a perfect example of this axiom. How about you?
    [Social Media] Who Wins in the New Partnership of Twitter and Google
    Sprout Social Shoutout Today’s Sprout Social Shoutout for my friend Adam Singer. Terrific blog called The Future Buzz and a must-follow in social media. In fact we had him on my Social Pros podcast a little while ago. About Jay Today This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service). In Montana.) Super smart guy.
  • SPIN SUCKS  |  TUESDAY, APRIL 26, 2011
    [Social Media] What American Idol Can Teach Us About Branding
    The judges were shocked, the media played up the story as a huge upset and many people were confused why perhaps the most technically talented singer was the one to leave the stage. digital footprint and a respectable social presence online. Life is marketing, especially for PR pros and people working in the social media world. Her blog about communications and social media, I’m Working On It , is a young professional’s viewpoint on the industry. Becky Johns is a PR professional, blogger, and photographer. Stop shaking your head. It’s about branding.
    [Social Media] 13 Nuggets of Greatness from The Thank You Economy
    The wine impressario turned social media superstar hit a home run with his first book Crush It! Candidly, one of the reasons I enjoyed The Thank You Economy so much is that I humbly suggest it’s in many ways similar to the book I recently published with Amber Naslund, The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. The former is a shopping list for social business design. At its core, social media requires that business leaders start thinking like small town shop owners. Gary Vaynerchuk went corporate.
    [Social Media] Is alcohol marketing exploiting youth on Facebook? « Online.
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Is alcohol marketing exploiting youth on Facebook? Because of this, Marin Institute recommends that Facebook immediately take action by making three changes (outlined in an article  published in the Journal of Global Drug Policy and Practice) that would likely hit the social network deep in the pocket.  days ago This one caught my attention: Junk research, shabby journalism and social media. Not a single one.
  • ENGAGE  |  FRIDAY, JANUARY 24, 2014
    [Social Media] 5 Ways to Make Pinterest A Bigger Part of Your Content Strategy This Year
    'Last year was a huge year for social media. Few social media applications had a bigger year in 2013 than the online posting giant Pinterest. Pinterest released its top pins of 2013 late last year and the success of those posts tells us a great deal about what works and what doesn’t in the social shareopshere. While some social media networks (Reddit, I’m looking at you) are inherently distrustful of brands using their networks to peddle wares and gain shares, Pinterest embraces content marketing with open arms. Check out this sale. Do it.
    [Social Media] Branded virtual goods and what good they can do
    This is just one way that brands are responding to a very real challenge – how to make themselves relevant, sharable and likable within the social ecosystem. The currency that people trade across social networks in not money but emotion. Brands would be wise to consider the rules of social media engagement before treating social games as a gold rush. Or do you think that will ruin their experience within social games? Tags: Advertising Brands Consumers Social networking Social change social networks Virtual goods
    [Social Media] So You Are a Marketer
    You, see I wrote a blog post for Gravy analyzing top marketing and PR bloggers for their responsive design and social network presence. Or that marketing consultants use mobile media throughout the day to maintain social networks. Or that they regularly sell digital media strategies. Perhaps many of the voices offering marketing savoir faire are really just strong in social media with a grounding in a more traditional discipline. People interact with media differently using smartphones, which in turn requires new communication approaches.
    [Social Media] 1,886,434 Ways the Long Tail Beat Klout
    Give to the Max Day also provided yet another example of how big social media names don’t necessarily translate into great social performance. As revealed in the PayPal Research paper, Effectiveness of Celebrity Spokespeople in Social Fundraisers , the secret formula for success in social media is not the most “influence” or size of account, rather it is engaged community, authenticity and a willingness to work. In the end, it’s not Klout or some other social media ranking that creates a success. The result?
    [Social Media] On purpose: Why some brands have already failed in 2010
    You only need to look at the leadership positions Nike, Pepsi, Starbucks and Coke are taking in the social space to see major brands that are tracking with the marketplace. To be fair brands are often so overwhelmed by the need to survive, meet their next quarterly projections or turn themselves inside out in the face of social media, that they don’t get time to sit down and articulate how the next year can contribute to what the brand wants to be. Credit: Mark Stivers Cartoons. Yet there is time if a brand puts it first at the beginning of the year. Thanks! Facebook.
    [Social Media] On purpose: Why some brands have already failed in 2010
    You only need to look at the leadership positions Nike, Pepsi, Starbucks and Coke are taking in the social space to see major brands that are tracking with the marketplace. To be fair brands are often so overwhelmed by the need to survive, meet their next quarterly projections or turn themselves inside out in the face of social media, that they don’t get time to sit down and articulate how the next year can contribute to what the brand wants to be. Credit: Mark Stivers Cartoons. Yet there is time if a brand puts it first at the beginning of the year. Thanks! Facebook.
    [Social Media] Meltwater Acquires IceRocket
    The Meltwater Group , an online media intelligence company, has acquired IceRocket , a social search engine that provides real-time search (among other things). Combined together, IceRocket and Meltwater plan to provide public relations, marketing, communications and advertising pros “with the most comprehensive set of tools for monitoring, analyzing and engaging in relevant conversations across social channels.&# Meltwater delivers online news and social media monitoring, as well as search engine marketing solutions. Marketing
    [Social Media] 70% of the Wealth is Controlled by This Demographic
    They do use the internet, though, and most will shop online and use social media. Build a referral program by making it easy to share a product on social media or by email. 'Did you know that 45% of the population controls 70% of the wealth but isn’t really being effectively reached in digital marketing? Those born between 1946 and 1964, the baby boomers, are expected to reach that status by the end of next year. Jennifer Lonoff Schiff shared 9 Digital Marketing Strategies to Woo Baby Boomers  in her article on CIO and she makes some valid observations.
    [Social Media] LIVESTRONG Will Survive Armstrong
    As someone who has covered LIVESTRONG social media since 2009 , and even fundraised for them , it seems obvious to me that the foundation will survive Lance Armstrong’s public doping scandal. Media pundits who question the foundation’s future have no idea what it’s like to be a part of or interact with this community. You might say I have some skin in this game. The voluntary move to separate Armstrong from LIVESTRONG came almost at the same time as Nike’s decision to pull sponsorship, in effect retaining the integrity of the LIVESTRONG community.
    [Social Media] A Sad State of Affairs
    The key is to set up a routine where you take care of your Social Media activities before you get bogged down in the day-to-day activities of your business. The Sad State of the Small Biz Web from Website Magazine. UK Web hosting provider’s latest “Small Business Bytes Survey&# has revealed some discouraging information. Despite two thirds of those surveyed having had a business website for 2 years or more, only 1 in 10 firms made updates on a daily basis. nearly half of firms (48 per cent) are not currently advertising on search engines.
    [Social Media] Fetching Friday – Resources Mashup & Manhattan Timelapse
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on phrases of social media SEO – what they are, and why they are important. Social Media / Social Networking. keys to social media success for businesses – forget the numbers – here’s what you need to do to be successful at social media. The Resources Mashup. Blogging / Writing. How good is yours? Graphic Design / Web Design.
    [Social Media] Host yourself: Don’t leave your digital space in someone else’s hands
    You can find her blogging about all kinds of random things, spanning from technology to social media. When it comes to running a small business or blogging about your recent travel adventures to Spain, anyone who works online understands the need for speedy and effective Internet hosting service. While the quality of various hosting companies can vary widely, having 100% up-time is very important for the business or individual to stay productive. So, about web hosting services? Web hosting companies provide several features that vary. Security? Forgoing specials and promotions.
    [Social Media] Scott Goodson (@scottfrog) Tells How He Came Up with Emirates Airline’s ‘Hello Tomorrow’ Brand Idea. #branding #brands
    As social media is rising in importance among marketers and companies, I am fascinated about how brands are developing these ideas in order to help them maximize the new rise of social media. How their social media community is thinking rather than simply finding a way of putting the product or company on a pedestal. That’s old world thinking in the age of social and the hackeconomy. Scott: In a world of rapid change, where ideas are spread like wildfire over social media, product messages quickly become outdated or obsolete.
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