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    [Social Media] Why I Dance
    But as I scrolled through a number of posts, I could not find one that made me stop and think about a new way of saying something that everyone else has said before, related to public relations, or marketing, or social media. Yesterday I was scrolling through my Feedly to see if something caught my eye enough to riff off of for today’s post. There’s plenty in there for me to read; I’m woefully behind on my blog reading (and commenting, and sharing… sigh…). So I decided to write about something else entirely. Something I love to do. love to dance.
    [Social Media] Tactics: Actions, Not Tools
    In a social media sense, tactical mastery is the art of contacting and interacting with your stakeholders via the outreach strategy and tools you have chosen. When you frame tactics in this light, there are many general actions to consider in your social media effort: Participation: Do you use conversation starters or messages ? In a relationship-oriented media, it’s about other centric behavior. Design: If you built something from a simple widget or blog to an application or social network, how social is the design? The use of Facebook is.
    [Social Media] Breakup 2.0: Love and Loss in the Age of Status Updates.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « How To Give Away Things You Own But No Longer Need Three Marketing Campaigns that Leverage Location-Based Reality Gaming » Breakup 2.0: Disconnecting Over New Media ‘ looks at the trend of college students breaking up over text messages, IM messages or social network status messages. Ilana Gershon’s new book ‘ The Breakup 2.0:
    [Social Media] Why the Kindle Fire is Not For Me
    Ari Herzog provides social media marketing and editorial services. Visit the blog archive to read more articles on new and emerging media. I did not want a Kindle to replace the experience of reading tactile books when I wrote about it in February 2009. The majority of your comments agreed with me. Fast forward nearly three years and I still don’t want the thing. The Kindle Fire is not for me. Not yet. Engadget reviews the Kindle Fire with a concise conclusion: The Kindle Fire is quite an achievement at $200. That the Fire has. also own a smartphone. Not for me.
    [Social Media] Is Being Hyper-Connected Making Us More Disconnected?
    But as we continue to get deeper into the social media realm, I’ve heard just as much talk that our hyper-connected lives have actually made us become disconnected, with the real world. I’ll be the first one to admit that I’m a technophile and practically sleep with my laptop and Android. People who know me online (and off) realize that I am constantly connected online, have a finger on the pulse of what’s happening in the social media space, and studying how companies are utilizing it successfully, or not. Are we not spending enough time away from technology?
    [Social Media] Google Instant and Web Journal Sept 8th-9th, 2010
    Maybe all of this, Google Instant, Social Media, Social Media Monitoring, etc – Public Relations getting into Social Media, and now Public Relations getting into Search (I’m seeing that) is leading the way toward all of it converging.   In fact Meteor Blog takes a view that Convergence (what I’ve been talking about all along – happened with the Double Rainbow video). Quality links are the gold standard in SEO and are also the most coveted links among social media marketing experts.
    [Social Media] 5 Areas of Focus in 2014 – Your Website
    Local Marketing, Social Media, Authorship, and Product Offerings are important in Open Graph protocols and similar meta data to describe what type of content it is you’re putting on the web. There are so many tracks you can take in building a better web and mobile presence for your business, it’s often hard to tell where to begin. Below are five areas we suggest as the most important for a small business to focus on for 2014. In this piece: Your Website. Improvements in each area will position your business to be more findable, shareable, and profitable.
    [Social Media] 10 Ways Low-Quality Copywriting Services Will Hurt Your Business
    There are exceptions to this rule, and search engines also take social signals (social media shares), and site authority into account. Few Social Signals. Your blog, eBooks, and social media should position your brand as likeable, knowledgeable, and someone your website visitors want to get to know better. 5. You Won’t Earn Social Shares. If your brand is paying for low-quality content marketing, you might as well be throwing your money away. Several years ago, it was possible to “trick” Google into ranking information well. Originality.
    [Social Media] Show 372 - Effect of 3D Printing on Marketing and Business
    Talking about social media, leadership and marketing and sponsored today by MozyPro Online Backup : Simple, Automatic & Secure Backup - for special offer try today! Talking about social media, leadership and marketing and sponsored today by MozyPro Online Backup: Simple, Automatic & Secure Backup - for special offer try today! This weeks  The Engaging Brand business and marketing podcast  is ready! Today Paul Armand from Inition joins  Anna Farmery  to discuss the growing concept of 3D printing and the effect on the future business model. We discuss.
    [Social Media] Welcoming New Members to your Online Community
    While I think this is the best online community signup ever, there’s more that you can do to make it easy for Visitors to move to Newcomers in the social network membership cycle. It’s really no surprise as mass social network audiences learn what really suits them. The Ravelry social network getting started page doesn’t have to be on your own community site, lots of Facebook pages also have “newcomer landing pages&#. Welcoming New Members to your Online Community is a post from: Laurel Papworth- Social Network Strategy. Visitors vs Newcomers.
    [Social Media] Twitter: @Anywhere announcement
    When we designed Twitter, we took a different approach—we didn’t require a relationship model like that of a social network. Keeping things open meant you could browse our site to read tweets from friends, celebrities, companies, media outlets, fictional characters, and more. Twitter: @Anywhere announcement is a post from: Laurel Papworth- Social Network Strategy. Social Media: Social TV and building audience communities online (21). Social Actions Change the Web Challenge. (1). Google! You could follow any account and be followed by any account.
    [Social Media] Four Ideas For Engaging Facebook Apps.
    Social Media creates the ultimate platform for your customers to tell you what they are thinking – good or bad. Unless you’ve been living under a rock, you know that Timeline for Brands has launched. With this new launch, apps are the new tabs. Interestingly enough, most brands are still treating apps like tabs. The issue with this however, is that apps are far more noticeable and can make or break the clean, put together look of a Facebook Timeline. If your brand is still lagging in the app department, here are some ideas to get your creative juices flowing. Testimonials.
    [Social Media] How to Create Globally Competitive Content
    As someone in the international corporate world, working from Australia’s time zone got too challenging to balance things like a social life and family. LinkedIn’s value as a social media platform. Localizing Content on a Global Scale. Todd Wheatland jumped from the corporate world into the agency world in March 2014 when he joined King Content. Agency life allows Todd a bit more flexibility, though if called upon to do a podcast recording at 6:30 in the morning his time, he’s game. In This Episode. Localizing content for local audiences around the world.
    [Social Media] From Blogger to Book Author: The 4-Step Guide
    Authority: There is still a great deal of social clout when it comes to having a published book from a reputable publisher. Step 3: Connect with people through social media. Social media is a great way to find fans and create advocates that will spread your work for you. The great thing about social media is that it’s social (obviously), which means it can lead to other meaningful interactions, including real-life relationships. This guest post is by Jeff Goins of Goins, Writer. Some bloggers don’t start a blog to make money.
    [Social Media] How Social Technology Will Save Lives
    Self-driving cars, social media, content marketing, mobile experiences, whatever. social media. social technology. We''re not going to talk about ice buckets or YouTube challenges, don''t worry. I was at a barbeque this past weekend, and a friend asked me why Google ''s self-driving cars matter, and why a search engine would even care about engaging in that kind of innovation. just wanted to grab a hot dog and talk about this past season''s Comedians In Cars Getting Coffee. Google is a technology company that is doing it''s best to help people get information.
    [Social Media] Blogging in Brief: Goal-Setting … and Reaching!
    Time for a new (or updated) social media strategy? Getting serious about social media in 2013? Alexis Grant has just released a short, sharp social media checklist that’s a great tool for helping you get a handle on all the aspects you’ll need to consider. This checklist is a really handy download for anyone who’s trying to juggle improved social media among their other blogging tasks—and it’s free. Read this post for a chuckle! Yes and Yes: Goal Making Made Gorgeous , for a little extra goal-setting inspiration.
  • EXTANZ  |  TUESDAY, JULY 13, 2010
    [Social Media] Where is our industry going? #SocialMedia
    and Inbound Marketing Harnessing social & new media to amplify your brand, sustain your community and make you stand out from the rest! What of the higher purpose of social media? Are we just media now? » Actions Comments RSS Trackback Information Date : July 13, 2010 Tags: social media , PR 2.0 , conversation , branding , higher purpose , wayne sutton , valeria maltoni , mike fruchter , thought leaders Categories : Uncategorized Leave a comment Click here to cancel reply. Extanz – PR 2.0 didn’t. Are they migrating?
    [Social Media] How to Make 2x More Money as a Writer
    Use professionally portrait shots on all your social media profiles. Instead, pitch your expertise in writing about “marketing, SEO and social media” or “DIY and home décor”. This is a guest contribution from Puranjay Singh. Around six months ago, I quit my job to make a living as a writer. It wasn’t that I didn’t enjoy my work; it was just that I wanted to travel and needed the freedom of freelancing. didn’t know a lot about writing, but I knew I could turn a phrase or two. Besides, how hard could it be? The answer: very hard. Here’s how you can do the same.
    [Social Media] Because of you was selected as one of the Top20 blogs for Black Enterprise Bloggers Month 2011
    Because of that has been listed as One of the Top 50 Social Media Blogs Of 2010 via Evan Carmichael, 50 Of The Best Social Media And Technology Blogs In The World via and more as you can see on my about page. Over the years I have never guessed how blogging or having a blog could change or affect my life. Some people blog to share their opinion, some blog because it’s their job and some blog as a hobby and just for fun. think I’ve all four. Thank you Black Enterprise for selecting my blog as well. Thank you!
    [Social Media] Business Notes for October 2013
    10-16-13 Getting clarity on my business has really helped. I’m re-evaluating what I’m doing with an eye toward cutting down on networking, but I’ve also been cutting down on less productive uses of my time by deciding t only check e-mail twice a day and doing the same with social media. 10-1-13: I think that rewards are a useful tool for motivating behavior, provided you know what people want. They key to incentivizing people is to understand what they want most, and what they might not get themselves otherwise. upgraded my main computer to windows 8.1
    [Social Media] How To Create Successful Chats on Twitter with Hashtags (video)
    Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip John Haydon @johnhaydon Social media strategist for non-profits How To Create Successful Chats on Twitter with Hashtags (video) 5 Communities do not just happen. we really enjoyed it Add a comment Related posts: Why You Should Consider Using Hashtags Tweet Your Message to a Larger Audience with Hashtags 3 Ways To Create Social Change Using Twitter Copyright 2010 TwiTip About Advertise Contact Design by cre8d
    [Social Media] Collaboration in the Supply Chain, Where is it?
    My previous (and first) post on social supply chain management was surprisingly popular so I thought I’d continue with that topic and talk about something that I learned (and am continuing to learn) thanks to Trevor Miles. Again, keep in mind I’m no supply chain expert like Trevor but we’re both very interested in how social media impacts and can be integrated into supply chain activities. Social Supply Chain Management social supply chain supply chain collaboration supply chain managementThe image below was created by AT Kearney.
    [Social Media] Myrland Marketing Motivation
    Nancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week Do you have any habits you wish you could stop? Today, pick one that’s getting in your way. Decide what the opposite of that habit looks like. Picture it. Describe it. What would it be like if you weren’t doing it? Tell yourself it’s over. Fight it every day this week.
    [Social Media] PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions
    Link your social media profiles to your email unsubscribe. Want more ideas to integrate social media and email? Check out Buffers post 6 Creative Ways to Combine Social Media and Email. Social Media. This video from Dotti Media shows you how to do this. You can ask people publicly via social media or ask your peers privately. What are their social media channels? Think about ways you can naturally include them in social media conversations to get on their radar. Look at your media kit.
    [Social Media] The (Welcome) Demise of “Interruption Marketing”
    When you are watching a television program, reading a magazine or engaging in social media, you probably don’t appreciate the interruption marketing. With the breathtaking array of largely cost-free tools now available to engage in meaningful dialogue with customers—in aggregate, “social media”—it is halfhearted when a company cavalierly throws money at paid ads, which merely interrupt people with messages they increasingly don’t want and don’t appreciate. People in social media have particularly sensitive antennae. That is what spam is. Not now.
    [Social Media] Loyalty Is Not Just About The Data
    Whether or not you're experiencing fatigue on the terms "social media" and "social business" is irrelevant, the fact remains that it's going to be increasingly more difficult for brands to build true loyalty if they're not looking at all of this fascinating information that we, the customers, are posting in the social channel. social business. social channels. social media. Are the right people in the room when you talk about building loyalty? Loyalty is not just about the data that one collects. Sexy, I know. True loyalty.
    [Social Media] The New iPads Will Force Us To Redefine The Screen
    It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. Do people really want to follow brands on social media? digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed: Apple is at it again. whole new slew of iPad s were announced. but is there something more? think there is. chanel.
    [Social Media] Question: Why is my Blogger blog not displaying correctly in IE 9.
    Social media. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Opinion Pieces. Templates. Contact Us. Follow by Email. Subscribe To. Posts. Posts. Comments. Comments. Google+ Followers. Upcoming Events. Join us for our free weekly Hangout On Air event called the Friday Request Line, providing Blogger discussion, assistance, and helpful suggestions. Register to join us on November 16 at 2:00pm EST. Search This Blog. Loading.
    [Social Media] 5 Tips on Developing Your Freelance Career
    Don’t overlook the power of referrals on social media such as Facebook or Twitter, either! . Self-promotion bonus :  You can build the social-media skills your clients will depend upon as you develop your brand. We are all feeling the pinch of the economy but my heart goes out to the young, however they do have one benefit - there are opportunities if you think creatively. One way I try and help is to publish guests posts to show the talent out there - here is this weeks. Go Pro:  Pro Bono, that is ! Become an Intern. Make sure all arrangements are clear in advance.
    [Social Media] The Future Of Marketing: You Connected To Your Toaster
    What can media do? I was driving on the highway and spotted a billboard. Even the media channels that you love: Twitter , Facebook , YouTube and here, at The Huffington Post , there are many fine marketers behind the scenes doing everything they can to figure out how to make you the product. Tom Webster is a senior executive at Edison Research , and recently he had one of the more salient thoughts about media, marketing and communications. It's a paradox of epic proportions for media companies. The Internet of things for media. mass media. media.
    [Social Media] The Hitchhiker’s Guide to to Tracking Website Engagement
    Content Shares: pages, stories, videos shared to social networks or emailed from Plus, the return visitor metric can be influenced by our social media efforts and other outreach and marketing campaigns. We also recently added reaction buttons that visitors can use to indicate how a wish story made them feel – Hopeful, Reflective, or Inspired – and then post that reaction and link to their preferred social network(s). Guest post by Petri Darby , APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation of America. Sorry.
    [Social Media] New Year, New Look For Your Small Business
    And don’t forget to add social media to your new marketing plan. It’s such a simple and free way to get your business noticed and out to the public, using social media. The year 2012  is going to be a good year! positive outlook goes a long way in making your small business grow. The coming year will be new; it’s time for a new look and a new way of doing things. The first thing to consider is employees. If you have employees and you are growing, think about if and how many new employees you need. That dreaded time of the year is not far off.
    [Social Media] Is Google+ Real Content Marketing?
    Social media is a form of content marketing. It allows your readers to show their approval or their affinity for your content through their own social media profile on Facebook. Google+ just seems to keep getting more and more popular. But should we consider it content marketing? That’s an interesting question and it really gets to the heart of what exactly is content marketing. So let’s answer that question. Content marketing goes beyond your own Web properties. When you build a web page for your website, that’s content marketing. In a word, no.
    [Social Media] Is Exact Match Anchor Text Important?
    think a part of the reason this shift is occurring is because the advent of social media. Google+ itself is changing the game for social media and for SEO. SEOmoz used its Whiteboard Friday column this week to talk about the demise of exact match anchor text. I’m just curious if anyone else has thought about this. The idea is that partial match anchor text will be the way search marketers build links in the future. thought the best search engine marketers were already doing that. But maybe not. SEOs have, for the most part, preached exact match anchor text.
    [Social Media] Reasons to Love CommentLuv Blogs
    So you could be reading a CommentLuv enabled blog about blogging , and find article links via CommentLuv about SEO, social media, and other related topics. Vacation Proofing Blogs and Social Networks. CommentLuv blogs are blogs that allow commenters to leave behind not only the main link to their website, but also a link to their latest blog post as well below the main comment. They usually look something like this: Kikolani´s last blog. Twitter Direct Messages – Best (and Worst) Practices. CommentLuv for Commenters. Register Your Site. Check Your Links.
    [Social Media] This Week in Infographics: A Little Bit of This and That
    Well, believe it or not, social media is not that much different. This next infographic categorizes the most popular social sites by infamous high school stereotypes. Social Media High School. The Holiday season is right around the corner. This means everyone is gearing up for festivities, and more importantly, getting their shop on. However, shopping during the Holiday season can be stressful, not to mention busy. Therefore, many people are opting to get their shopping done online. This infographic focuses on how baby boomers are affecting healthcare jobs.
    [Social Media] Happy Birthday to the Measurement Queen
    So, today, I celebrate the birthday of someone who has had an incredible impact on my life and, probably, yours, if you work in the public relations and/or social media field… and particularly if you care about the measurement thereof. That same executive introduced me to the-then Media Relations Director for Ruder Finn ‘s DC office, and three months after starting my job hunt here, I was hired. It’s been quite a last few days, hasn’t it? . They have literally changed my life. Katie Delahaye Paine. The first meeting. Anyhoo. The Goddess Will Speak!
    [Social Media] 7 Surprising Skills Blogging is Teaching You
    This is a guest contribution from Kelly Teng, Digital Outreach Specialist at Switched on Media. Social media strategy and community management. With more and more businesses and people going online, experience with social media strategy and community management is a vital asset to have on your side. As a blogger, you talk to your readership base through social media outlets such as Facebook and Twitter, and you engage with them and share your life through Instagram and Pinterest. Blogging can take you on a whirlwind journey. The gift of words.
    [Social Media] iPhone 101: How To Sync Gmail Contacts Without Using Exchange.
    Related posts: My 9 Favorite iPhone Social Media Apps The iPhone 4 Review You’ve Been Waiting For! Home About Me My Videos My Resume Contact Me Browse > Home / Apple / iPhone 101: How To Sync Gmail Contacts Without Using Exchange | Subcribe via RSS iPhone 101: How To Sync Gmail Contacts Without Using Exchange March 1st, 2010 Posted in Apple Tweet Share I felt compelled to share how to go about synching your Gmail contacts without burning your allotted ONE Exchange account on the iPhone.  Works like a charm, and never really had any issues. Sync In A Blink. 
    [Social Media] More Tips To Rock Customer Care
    Meeting new people via social media is what makes this world rock for me. Drum beat please. the winner of Becky Carroll's awesome book The Hidden Power of Your Customer is. Aimee Lucas !  " Becky chose the winner from comments dropped on her Diva Marketing   interview post. Great interview check it out!). Aimee's comment rocks it out the most!" - Becky Carroll. My thanks to everyone who particiapted. love hearing people's stories. When I reached out to Aimee I learned that she had a vested interested in customers rock. asked Aimee if she would share some ideas with us.
    [Social Media] Mixtent Crowdsources Ranking Coworkers By Skill Set
    Chris Brogan: The Top Blogger on mixtent Chris Brogan: The Top Social Media Person on mixtent Like most services that dabble in collaborative community voting, the most visible people from external networks perform similarly well on mixtent. For example, the omnipresent Chris Brogan tops both social media and blogging, gaining approval rates (where he was picked over competition) of 96% and 100% respectively. The idea? Possibly using anonymous references to crowdsource the best people on the Web for corporate roles. Who Is the Better Blogger? How Did I Vote?
    [Social Media] I signed a contract with an AMS. I wasn’t prepared for what happened next.
    I am starting a new category of posts for Cool Social Tools.  Of course, we’ve written a ton about tools in the past here on SocialFish, but this time they will have a category all for their own! Related Posts 30 Tools Social Media Professionals Can’t Live Without How to Lead Your Way to a Social Organization If Net Neutrality is dead, what does it mean for associations? Traditional Management Will Always Be Bad at Conflict 2013 State of Community Management Report Stresses Importance of Community Managers The State of Social Business 2013.
    [Social Media] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
    How To Write Great Headlines That Earn Clicks | Social Media Today. Great information for those looking to create headlines that are sharable across social media platforms. Learn How To Write Killer Headlines. Quit wasting your time agonizing over how to write killer headlines that will get your blog posts read. Yes, it is still true that 9 out of 10 people will never look further than reading your headline, but that doesn’t mean writing them should be a pain-staking ordeal. Our List of 25+ Resources To Help You Learn How To Write Killer Headlines. 1.  Great tool.
    [Social Media] Introducing Sean Platt: Internet Grammarian
    How do you define social media? Social media is more than the modern water cooler, which is what I’ve heard it called more times than I can count. Social media is the hub of online, and therefore most modern life. Whether you spend your time on Twitter, Facebook, Tumblr, or your own WordPress blog, social media is where online communication happens. And social media is non-negotiable if you’re building an online business. Ari Herzog is currently seeking a full time position in social media. No, not at all.
    [Social Media] Blinkist Makes Sure You Always Have Time To Read Non-Fiction
    The passages of the books can be highlighted as well as shared on social media such as Facebook and Twitter. Does reading a non-fiction and learning a bunch from it sound good to you? What if you could read a non-fiction, wherever you are, in whatever time you have? And even better – what if you had a chance to cover a book’s key insights in 15 minutes? This doesn’t need to be a ‘what if’ situation for you, because a Berlin-based startup wants you to have all this and more. What is Blinkist? How to Use Blinkist. minutes per chapter. Conclusion. annually.
    [Social Media] Myspace Integrates Facebook
    The 2010 Social Network Map. Technorati Tags: Facebook , Myspace , social media collaboration , Twitter , Youtube. Tags: Facebook Social Network Myspace social media collaboration Twitter Youtube Tweet Until now, the integration between Myspace and Facebook has been limited. But last week, the two networks had a joint announcement about their future collaboration. Myspace has got a brand new design and now enables their users to Connect with Facebook to transfer likes and interests. Some of the new features. For instance you can become a Stargazer.
    [Social Media] RSS Feed on your Facebook FanPage
    Home Consulting Products and Workshops Boulder Social Media Training How To Use Twitter To Grow Your Business How to Use Facebook to Grow Your Business Sink or Swim Webinar Facebook Tutorial Twitter Tutorial About Grandma Mary Contact me Subscribe RSS Feed on your Facebook FanPage August 26, 2009 Do you want to link your Blog to your Facebook FanPage? It’s not hard to do – don’t get your knickers in a knot. There is an easy application in Facebook to help you out with this. That way your Fans can get to your Blog and find out more about you.
    [Social Media] Twitter Training for Meeting Professionals International
    Home Consulting Products and Workshops Boulder Social Media Training How To Use Twitter To Grow Your Business How to Use Facebook to Grow Your Business Sink or Swim Webinar Facebook Tutorial Twitter Tutorial About Grandma Mary Contact me Subscribe Twitter Training for Meeting Professionals International February 12, 2010 Hi Meeting Professionals, Grandma Mary here.  Good to meet ya.  To review, here are the steps you need to take: Sign up for Twitter at Fill out your bio and upload your picture. TweetChat will automatically enter the hashtag into your tweet.
    [Social Media] How to Get Your Custom URL for Your Fan Page
    Home Consulting Products and Workshops Boulder Social Media Training How To Use Twitter To Grow Your Business How to Use Facebook to Grow Your Business Sink or Swim Webinar Facebook Tutorial Twitter Tutorial About Grandma Mary Contact me Subscribe How to Get Your Custom URL for Your Fan Page July 28, 2010 When you start a Facebook Fan page, you get a big, ugly link that looks like this: [link] Whoa that’s ugly.  The link, not the sandwich. There’s good news.  Once you get 25 fans, you can get a pretty link like this [link] (also known as a custom URL). 
    [Social Media] Get Rid of Marketing Misspend Once and For All
    From this base, we can then choose the right social media tools; we can write and distribute the best content marketing and connect our marketing activity to the needs of the consumer. Do you know how your customers make a decision to purchase what you offer? Tweet this ). More importantly, do you spend time thinking about it? For a high return on marketing investment we need to think about what the customers need to make the purchasing decision. . The information will depend on the level of investment they are making; you research more for a house than a chocolate bar. Marketin
    [Social Media] From Couch To 5K: Why Lindsay Allen Runs
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali From Couch To 5K: Why Lindsay Allen Runs October 12th, 2010 Tweet I’ve known Lindsay Allen for the last two years or so, first meeting her on Twitter, and then taking that connection offline. I’ve long admired her sense of humor, practicality and tenacity. She has worked as a newspaper reporter and editor, an executive speechwriter, and a media relations professional. Until July, that is. Lindsay talks more about the race. Why bother?
  • TAYLOR MAREK  |  MONDAY, JUNE 21, 2010
    [Social Media] Do You Have A Spirit Of Excellence?
    Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Do You Have A Spirit Of Excellence? Taylor is a 21 year old New Media Visionary on a Journey to change the World. June 21, 2010 by Taylor Marek Just wanted to share a couple quick thoughts for this Monday. I’ve been reading some material by Dani Johnson and it has been mind-blowing. Do you have a spirit of excellence in everything you do? You are in a competition with yourself to see how well you can do. Show yourself as such. Go England!!
    [Social Media] A Framework for Writing a Good Post
    Michael is a consultant who helps agencies like ours get into social media. discovered this practice also works well when repurposing content through social media channels such as Twitter, Facebook and LinkedIn. Marketing Tips Social Marketing how to write search engine optimized posts michael gass step to write an effective post steps to write an effective blog post tips on writing a good post I’ve been blogging for over three years and learned from the best, Michael Gass. And he’s very good at what he does. Enjoy! Guest post from Michael Gass.
    [Social Media] Stats, Lies And Data - The Truthiness Of Information
    Election exit polling data to all major media outlets. presidential elections, I know how swamped Tom was, but he agreed to be on my show to help promote another project he has called, The Social Habit , that looks at social media research. online social network. social media. the social habit. Episode #336 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I've got a bit of guilt about the recording of this podcast. In the race up to the last U.S. Enjoy the conversation. blogging. brand.
    [Social Media] Top 5 Mistakes to Avoid When Creating Viral Infographics
    That is why it is critical to avoid common mistakes that have proven to immediately turn off media and consumers alike. Playing it Too Safe: As social media gaffes steal headlines and damage careers, companies are very careful about what they put out, and they absolutely should be. Being Inaccurate and Outdated: If even one statistic is wrong or outdated, media outlets and readers alike will dismiss the graphic and create a bad taste about the brand in general. According to Google, searches for infographics have increased 800% in the last two years. Great, right!?
    [Social Media] Money is Not the Top Business Driver for Emergent Collaboration
    The fact is the ROI is not a primary driver for organizations interested in emergent collaboration.  In a report Chess Media Group is releasing soon we will actually share what we found to be the top business drivers based on our survey of 234 people who are involved with emergent collaboration at their organizations (and ROI was not one of them).  I have interviewed dozens of companies and am releasing a few more case studies in the coming weeks. Social Business business drivers roi of emergent collaboration roi of enterprise 2.0How much did I buy the stock for? That’s ROI.
    [Social Media] What is creativity? Really.
    It struck me as such an important part of business and indeed of using social media. "We don't use machines because although they seem to help at first, they produce limitations in the long run". The words of Rosa Lladro in a recent interview in Monocle magazine. As humans we like structure and boundaries. Yet what makes brands stand out from the crowd is true creativity. True creativity is. Not looking at what you are capable of.but what you want to make and making it possible. Not line extensions but market extensions.
    [Social Media] It’s Time to Reboot NonProfit 2.0
    Our second keynote is The American Red Cross’s social media lead Wendy Harman. Unconference (on Twitter at nonprofit20 ) will be DC’s only unconference dedicated to the social cause space. Using social media to create networked communities and movements is much different than selling products or services. From volunteers and political action to cultivating donors and partners, social media for causes represents a mission. If you don’t have a ticket, join others like you for the social good keynotes on U-Stream via the NextGenWeb site.
    [Social Media] Life After Digital
    Social media and digital technology are ruining everything. Has digital technology and social media impacted the way that we experience our lives? social media. Is the selfie the end of civilization as we know it? Have we become heartless meme generating morons that are tearing apart the moral fabrics of our society? Are we less human because we don''t just experience events in real life, but record, share and create content around them? Are we all, suddenly, a bunch of narcissists? Did the sun rise this morning? Are you scared by this? barcode. piracy.
    [Social Media] Ten Years Of Wikipedia
    As a professional businessperson, the spirit of Social Media and platforms like Wikipedia runs counterintuitive to the rules of business. If you are at all curious about the wisdom Wikipedia or if you are still grappling with Social Media and mass collaboration, please stop everything and read this article: The Charms of Wikipedia. social media. Wikipedia is ten years old today. love Wikipedia. don't care that the online encyclopedia is wrong sometimes. love the concept. and do so in an open, transparent and collaborative fashion. and it's no easy feat.
    [Social Media] The Trouble With Online Advertising
    Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing. The macro issue still remains: is it at all possible that these new, digital media channels simply don't compliment the type of advertising we have traditionally seen in the more traditional media channels? media.
    [Social Media] The Great Mystery of Media
    Flash forward about 35 years and here we sit, firmly planted in a new era where media truly is in the hands of the people. So, one would think, with media being so accessible to all of us now, that more people would actually be publishing. They think that the people with the loudest voices know more, so they fall back to the role of passive consumer of media, because it’s the safest place to be. Susan Murphy is an entrepreneur , TV producer , teacher, blogger , podcaster , and social media nerd. by Susan Murphy. Image by Sketchy Notes. Publish. # # #.
    [Social Media] @SocialEmployee Featured in @Forbes by Columnist @DorieClark #socbiz
    The interview, titled “ The Best Way to Prevent Social Media Disasters ,” explores the ideas co-author Mark Burgess and I lay out in our Amazon bestseller, The Social Employee : How Great Companies Make Social Media Work (McGraw-Hill). But as I explain in the interview and as we illustrate in The Social Employee , these kinds of fears are precisely the reason why brands should begin the social engagement conversation immediately. Please check out @SocialEmployee media buzz! New Video: “What is a Möbius Strip?”. FOR EWORD by David C.
  • DIGIGEN  |  MONDAY, MARCH 1, 2010
    [Social Media] Four Reasons Why Turkey Could Be the Next Big Digital Player
    Plus there should be an election in 2012) 3) Politics and Media: Media has played a massively important role in Turkish culture, with a vast majority of the 77m population seeking handheld old style newspapers. Yet, Prime Minister Recep Tayyip Erdogan has waged war on the papers that he sees to undermine his seat of power. (It has already seen the removal of one of the long-standing Chief Editors and Founders of Turkish media powers: Aydin Dogan. Dan on A New Focus on Social Business Strategy. In 2006 there were 49.7m users, driven mainly by the youth culture. Sorry.
    [Social Media] Analyzing the Value of a Blog Post
    Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Analyzing the Value of a Blog Post June 1, 2010 | by Amber Naslund View Comments The post I wrote last week on 13 Truths about Social Media Measurement did well, and I thought it would be interesting to look at some stats around it in detail. Matt [link] Justin Kownacki So, what you’re saying is, if you want traffic and fame, you should write posts about how to measure social media metrics? More on that below.
    [Social Media] 6 Ways to Filter Your RSS Feeds - ReadWriteWeb
    There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Why Filtering is the Next Step for Social Media. social networking. social media. social news. Home | Products | Trends | Digital Media | Web Office | International | Events | Jobs | Archives | Tags. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. Web Apps.
    [Social Media] Greg Verdino: Thinking small is a big idea
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « We arent what we do. This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer. Pre-Order from AMAZON Pre-Order from BARNES & NOBLE Pre-Order from BORDERS Downoad My eBook Download my FREE marketing and social media eBook. We should do what we are.
    [Social Media] The Power of Infographics on your blog
    It has been proven that visuality is an essential element in the sharing of posts on social media. Chelsea Varney is a Community manager at  Brandwatch  , a social media monitoring company. This is a guest contribution from Chelsea Varney, a Community manager at  Brandwatch. Infographics are extremely useful for numerous reasons when it comes to content marketing and blogging. What an infographic offers is easily digestible data which is presented in a pleasing form to an audience. Find an Interesting Infographic. To be honest, it’s pretty pointless. General
    [Social Media] VisuralRevenue Review
    Here’s an interview I did earlier last month with Dennis Mortensen, CEO and founder of VisualRevenue LLC.    Been so tied up with my Social Media Analytics book and upcoming trip to Europe this week (Davos, Norway, England) it’s been tough to post, really wanted to post about VisualRevenue a few weeks ago but just could not get to it till now – and I wish I could go in more depth, but here goes … Dennis posted this statement earlier last month on his blog … I am intrigued because finding the perfect front page arrangement in real-time is what I do for a living.
    [Social Media] New Platforms and Some Thoughts about NetBase – Web Journal, July 8th-15th, 2012
    As I’m working on the Social Media & The Arts material for Fall 2012 Semester at Rutgers I  tried using some of the platforms I have at my disposal in new ways, lately, with Netbase Composer. And Social Networks, such as Facebook, is where more of the positive emotions about music are being expressed. Since Netbase is also being used by the University of California Irvine Extension students (they get it free for the 6 weeks of the course) I found myself looking at the platform in a different way, than, say, Radian6 or Sysomos. And what does put in each section?
    [Social Media] Are you a PRSN?
    With many PR folks taking the helm of social networking (SN) activities, I’ve also wondered if PR was the correct term for the industry as the space blends PR with many other disciplines like customer service, sales and word-of-mouth marketing. Sure I was a PR and social networking guy for a company, but the acronym wasn’t doing anything for me because it was just letters. It is not about media outreach, placements or press releases it is about humanizing a company and making an impression and passing the message along at the customer level. P.E.R.S.O.N. What’s yours?
    [Social Media] Co-dependency In The Age of Facebook
    What we've learned in the online social networking world of Facebook and Twitter is that there is more co-dependency between the two platforms than walled gardens that users are not allowed to cross. People like you and I have created our social circles within Facebook, we've spent time nurturing our profiles, updating our status, linking our social graphs together, uploading pictures, tagging them, following events and more. Our friends are there, and not being there leaves us - somewhat - out of social loop. online social network. social circle.
    [Social Media] #measurePR Recap (October 2015): Around the World with #measurePR
    On the progress of measurement standards worldwide: A5: We’ve made huge strides in #measurePR standards for news media. Next frontiers: social media, internal comms. The October #measurePR Twitter chat (just this past week) was hosted all the way from India (I’m still here!). So it just seemed natural to take a closer look at PR measurement around the world. Here’s some of what we talked about: On the differences/commonalities when measuring PR around the world: A2: Most ppl want 1 system but many still persist. Intention behind Barcelona Principles. measurePR [link].
    [Social Media] 25 Secrets of Great Copywriting from Classic Literary Masters
    Print books and media have suffered as consumers worldwide turn to blogs and social media for discovery, education and product research. Between the hashtag and text speak, the English language as we previously knew it is gone forever. While it certainly seems that content marketing is here to stay, as 55% of companies plan to increase their spending on custom digital copy, it’s a mistake to believe that you can abandon the principles of great writing to publish fresh articles as often as possible. One day I will find the right words, and they will be simple.” ? Jack Grand.
    [Social Media] Show 303 - The New Social Learning Concept - The Engaging Brand
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « How Not to Become Boring. Main Show 303 - The New Social Learning Concept Show 303 of  The Engaging Brand leadership and marketing podcast is ready  just for you. Marcia Conner  who creates strategies around collaborative cultures, social business, and workplace learning. joins Anna Farmery on  The Engaging Brand podcast to talk about her new book The New Social Learning What is social learning? Engaging Brand Podcast
    [Social Media] Why You Must Write Your Boogie Man Post
    Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social Why You Must Write Your Boogie Man Post by Stanford on August 26, 2010 Spread it! Tagged as: blogging , community building , copywriting , social media strategy Written by Stanford Im Stanford and I want to help you stoke your passion, spread your message, and help your blog get noticed and promoted. Share Email This My 3 year old swears a monster lives in his bottom dresser drawer.  The monster is a smart son-of-a-gun, he only hides there when I leave the room. 
  • TWIST IMAGE  |  MONDAY, MARCH 30, 2015
    [Social Media] Periscope Up
    It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. Whoever wins, make no mistake about: live streaming video via Twitter (and social media) is "what''s next.". digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). morning show. The segment is called, CTRL ALT Delete with Mitch Joel. Unlike Meerkat, Periscope can save streams so that you can replay them later. chom fm.
  • TWIST IMAGE  |  SUNDAY, MAY 29, 2011
    [Social Media] How To Get The Salary You Deserve
    media hacks. online social network. social media 101. social media marketing. Episode #255 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Saul Colt (also known as the smartest man in the world ) e-introduced me to Jim Hopkinson a few years back (in fact, it was just prior to the launch of my business book, Six Pixels of Separation ). Hopkinson is one of the marketing people for Wired Magazine and has a Podcast called, The Hopkinson Report. Enjoy the conversation. bite size edits. blogging. book oven.
    [Social Media] The Social CRM and Enterprise 2.0 Experience Continuum
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER The Social CRM and Enterprise 2.0 Experience Continuum View Comments February 4th, 2010 I’m a big fan of the work that Esteban Kolsky has been doing with Social CRM and he recently stated that he is going to be branching over towards the Enterprise 2.0 Social CRM and Enterprise 2.0 Dion Hinchliffe recently wrote an article stating that Social CRM is Ground Zero for Enterprise 2.0 Social CRM, and Social Media strategies.
  • TWIST IMAGE  |  SUNDAY, JULY 10, 2011
    [Social Media] How To Jump Into Marketing
    And yes, he's also an active participant in our Media Hacks Podcast (when we get around to them!). media hacks. online social network. social media 101. social media marketing. Episode #261 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Christopher S. Penn is a deadly weapon. and I mean that in the kindest sense of the saying. Yes, he's a practicing Martial Artist, but he's a more dangerous Marketing weapon. Enjoy the conversation. awaken your superhero. bite size edits. blogging. book oven.
    [Social Media] How World of Warcraft is like Life
    Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me How World of Warcraft is like Life December 9, 2009 by Taylor Marek Yes, if you haven’t figured it out by now one of my favorite online games is World of Warcraft. Taylor is a 21 year old New Media Visionary on a Journey to change the World. Take note. :) Filed Under: Blog , General , How To , Social Media , Technology Tagged: Finances , game , Life , mediocrity , success , world of warcraft , WoW Speak Your Mind Tell us what youre thinking.
    [Social Media] Weekly Roundup: Unsung Heroes
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized. Why: Jen is one of the finest people it’s been my privilege to meet through social media. Social media as the new support group? After all, this is the third post in three days to reference that wretched campaign. Aaargh!! feel like an idiot saying that, but it’s true.
    [Social Media] Memorial Day Weekend Post and Web Journal – 5/20 – 5/25/2012
    Among projects I’m working on now is the UCI Extension Social Media Measurement Course  MGMT X461.71 Marshall Sponder , Founder of WebMetricsGuru INC, Author of Social Media Analytics (2012, McGraw-Hill), Instructor for Social Media at Rutgers University and UCI Irvine. Web Journal:  There were a few industry maps released this week on Social, Mobile and Search Landscapes – they’re all interesting because they’re really crowded (and that’s the tip of the iceberg). that starts in exactly a month (June 25th). 
    [Social Media] Marketing Benefits of Running a Social Business
    Whats missing here is the social element to marketing your business online. Running a social business may not be the way you are used to working, but I think it adds a whole new level of engagement and discussion with your audience. January 23, 2010 Donations for Haiti Not only this, there are many Non-Profits NGOs that have gained a lot of help from twitter and the social media networks… January 23, 2010 Laurie Creasy We’re working on this right now. And as a result of all of this, we are in a much better place to satisfy our customer requirements.
    [Social Media] 29.5 Most Suggested Mobile Apps to Small Business Owners
    Prismatic – A great tool for keeping tabs on what’s new and items popularly shared across social networks. Social Media Apps for Small Business. Google+ – Most of these social apps are known, and G-plus has much eye candy and brain benders while you’re waiting on … (train, appointment, hold, etc.). Aside : I don’t often recommend using a mobile app to for extended periods of engagement on social media. We suggest mobile apps based on potential needs, operating systems, and personality types. Great for meetings, too.
    [Social Media] Internet Week NYC Recap and other thoughts – Web Journal
    For example, today I listened to a session How to Make Videos that People Will Watch (fully expecting to learn something that I might pass on to Rutgers students next time I teach Social Media and The Arts (this fall).  BuddyMedia released this infographic showing the abundance of different platforms out there for social – but left off several names that should have been in the list – still, an interesting collection of tools and categories. Dan talked about how to get exposure for a mobile app, and when it makes sense to develop one -. Montreal. web journal
    [Social Media] Interview with Tamar Rimmon: Analytics Without The Glazed Over Look
    Part Two of a series of interviews with Adobe Digital and Social Media Summit Speakers & Attendees. . Tamar’s career spans the television, publishing and digital media industries. Tamar''s Adobe Social Sessions: Social ROI all star panel & The rise of the social analyst. Tamar Rimmon , Conde Nast, tells us how her team provides meaningful insights to senior managment and internal clients that support the brand''s goals. . About Tamar Rimmon -  Tamar is Senior Manager of Analytics and Audience Development at Conde Nast.
    [Social Media] 6 Common Mistakes in Online Community Development
    The media giant wanted the next popular social networking website and immediately focused on ramping up the membership. Common Mistakes in Online Community Development is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper. In 2005, CNET bought Consumating.
    [Social Media] Six Links Worthy Of Your Attention #106
    My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , the author of Complete Web Monitoring and Managing Bandwidth: Deploying QOS in Enterprise Networks), Hugh McGuire ( The Book Oven , LibriVox , iambik , PressBooks , Media Hacks ) and I decided that every week or so the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see" Check out these six links that we're recommending to one another: The Food Lab: A New Way to Cook Pasta? media hacks. Serious Eats. gigaom.
    [Social Media] Thinking Of You
    People can make fun of social media all that they want. social media. It''s getting late. Most of you are settling in to the holidays. Family and friends. I''m doing the same. Because regardless of religion, race, gender, sexual orientation or what have you, we''re all human and ''tis the season. But, before I lay me down to sleep and the house goes quiet (yes, not a creature is stirring, not even a mouse), I wanted you to know something: I am thinking of you. Seriously. Watching. Listening. Reading. Smiling. Enjoying. and I''m going to try harder). care deeply.
    [Social Media] Staying Relevant Online
    Randy would know as the creator of a 14 million person nonprofit social network. Technologies adapt, features develop, and social networks are born and fade into distance. Tags: Pop Philosophy Reality social media relevance commitment change twitter facebook people society The following is draft material for my next book, Welcome to the Fifth Estate (the follow up to Now Is Gone , which is almost out of print). Comments may be used in the final edition. You can download the first drafted chapter of the new edition — Welcome to the Fifth Estate — for free.
    [Social Media] The Power of Pull: From Passion to Potential
    If you read only one book about how the social web is changing individuals and institutions in the 21st century, read ‘ The Power of Pull ‘, by John Hagel, John Seely Brown, and Lang Davison. Once again, if you read only one book about how the social web is changing individuals and institutions in the 21st century, read ‘ The Power of Pull ‘ If you would like to interview me for a story or invite me to speak at a conference , please e-mail me at , call me at +91-9999856940, or connect with me on Twitter. Share this on
  • TWITIP  |  THURSDAY, MARCH 11, 2010
    [Social Media] To Schedule Tweets or No? Two Reasons You Should.
    So which API platform is the best to use for scheduling tweets? I’ve been using HootSuite – it’s multi-dimensional and allows me also to schedule updates for Facebook and other social network sites. love it the most because it allows me to have access to all of my favorite social sites in one neat place. Personally I use social whale ( [link] ) which offers scheduled posts and other cool stuff such as new followers/quitters, etc. March 12, 2010 Ross Simmonds @TheCoolestCool Whats the point of social media? Two Reasons You Should. Very human.
    [Social Media] Announcing #SocSales Jam 6/10: The Ultimate Social Sales Playbook (LIVE)
    I am pleased to announce I will be joining 21 of the world’s most influential social sales experts during a one-hour #SocSales Twitter Jam on Tuesday, June 10th, at 2:00 pm ET.  . Experts including Craig Elias , Jeb Blount Jeffrey Gitomer , Jeffrey Shanks , Jill Rowley , Matt Heinz, Vanessa Dimauro and I will share proven social sales plays for achieving maximum reach, results and revenue. Moderated by KiteDesk CRO Sean Burke, we’ll address questions such as: What are real examples of situations where social selling produced results? Register today at
    [Social Media] How to Determine When and Where to Gate Your Content
    He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. ’ That is a gated landing page with a form so that they can give you their information.” —@jeffreylcohen. “I suspect, if you were to ask most B2B companies what content marketing tactic they spend the most time doing, they would say things like posting to social networks and blogging take up a whole lot more of their time, energy, and resources than actually creating things that are behind a form. Jeff’s Book.
    [Social Media] Amplify Your Content Strategy with Influencer Marketing
    Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls. Amplify Your Content Strategy with Influencer Marketing is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Image via Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. That, in turn, can help move your buyers down the path to purchase.
    [Social Media] Five for Friday
    How PR People are Destroying Social Media – While I don’t agree with everything that Brian Carter says in this post, his rant does point out the areas that usually clog up innovation in terms of institutionalizing social media as a way of adding value to their job. Five for Friday PR social mediaThe first week back in the office went without a hitch and flew by. Only thing I could have asked for was a “W” from the local nine who started the season 0-6 before heading into a weekend series with the Yankees, but it is the home opener so we shall see.
    [Social Media] Five for Friday 12.10.10
    Social Media Does Not Equal PR – I was very happy to read this article from Stephanie Schwab (AKA @socialologist ), because it plainly states the difference between public and social relations. What’s to be learned from Tumblr’s Outage by Anyone Involved in Social Media – Many folks reading this may have been grumbling when Tumblr went down for 24 hours or so earlier in the week and will probably disagree with this article from Peter Shankman. This is especially vital for companies who rely on social networks as their broadcast platforms. show of hands?
    [Social Media] Native Advertising Is Everybody's Problem
    It was a very fast-paced panel featuring Doug Kessler ( Velocity Partners ) Brant McLean (Director of Brand Partnerships, Tumblr ), Stacy Martinet (Chief Marketing Officer, Mashable ) and David Spiegel (VP of Brand Strategy & Social Publishing, Buzzfeed ). I was asked to moderate this session, because back in February 2013, I wrote an article for the Harvard Business Review titled, We Need a Better Definition of "Native Advertising" In my mind, I figured that this panel discussion would clear the air, and bring everyone - brands, agencies and media players - on to the same page.
    [Social Media] Personalities, Policies & Problems: Companies and Employees 2.0
    The combination of immediacy and near-universal adoption of social media tools in many countries can lead to a communications and HR nightmare if processes and policies aren’t thought-out in advance. Our panel will focus on the internal corporate implications of social media adoption within companies from a variety of perspectives: PR agency, corporate communications and HR. In In particular, we’ll consider: What is the best way to structure social media within a company? What role can and should social media play in recruiting?
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