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  • KIKOLANI  |  MONDAY, AUGUST 16, 2010
    [Social Media] Is the iPad Good for Blogging?
    One of my main reasons to have one is for when I am at seminars, such as the upcoming Social Media AZ , or when I’m at conventions like the upcoming Blog World Expo in October. iPad for Blogging and Social Media. What kind of other tools/apps are available for SEO, social media, etc.? Since the Apple iPad has come out, I have been dying to get one. Image Credit: Chester and the iPad. received some good resources on reasons for getting an iPad as well as against getting one sent to me by James from an iPad video converter software company.
    [Social Media] How Businesses like Sylvan Learning Center and Computer Explorers.
    Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Businesses like Sylvan Learning Center and Computer Explorers Can Use Foursquare Depending on where you live you may be seeing more and more businesses advertising that they participate in Foursquare. While your gut instinct tells you not to upload a photo of a child on a social media site, a user must have a photo in order to become the Mayor of a location. eMarketer reports that consumers force retailers to adopt social strategy. But, fear not!
    [Social Media] Synthesio Unity Engagement Console
    Monitoring and Engagement and integration with Customer Relationship Managers such as Salesforce seems to be the natural step after collecting the Social Data for most organizations but I think the devil is in the details. Many of the platforms I have interfaced with, particularly in Europe and Asia, operate with the idea a customer may not be able, for a variety of reasons, make all the necessary choices in query writing and data cleanness to make the information collect via Social Media Monitoring, worth the effort. This type of approach  tends to yield better results.
    [Social Media] Content Marketing is More Than Just Blogging
    According to Jeremy Williams , social media director for the Indiana Office of Tourism Development (and my boss when I do travel writing for IOTD), blog posts with photos get more traffic than blog posts without. Put these on YouTube and/or Vimeo, embed them in your blog posts, and share them on your social networks as well. Content marketing is about more than just blogging. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard. Basically anything you can read.
    [Social Media] Traditional Book Publishing vs. Self-Publishing
    That’s why blogging and social media work so well. On Inside PR , Martin Waxman , Joe Thornley , and I took what was supposed to be a one month summer break. Two months later, we got the band back together to get back in the groove and restart our weekly recordings. One of the questions they asked me yesterday was how six months of book tour travel and speaking had gone and whether or not I’d self-publish my second book. tell this story when I speak so you may have already heard it. Book Publishing. Book publishing is fascinating. The book came out in May of this year.
    [Social Media] Meet Our Friend Ty Hallock
    Develop Socially was built with the goal in mind of bringing together people who not only knew the theory of Emerging Media and Digital Media, but also were active in the process of making it happen, and making it better. Over the next few weeks Develop Socially is going to introduce you to our friends who are doing just that. Ty is leading the charge to help people understand that Social Media breaks down if you do not have a well designed intuitive website to drive people back to… Meet Ty-. This week we would like for you to meet Ty Hallock.
    [Social Media] No Surprises in GlobalSpec’s Industrial Marketing Trends Survey
    It was also nice to see more and more manufacturers are starting to use social media with LinkedIn being the most used followed by Facebook. Marketing Trends Social Marketing Traditional Marketing GlobalSpec industrial marketing trends industry trendsGlobalSpec  recently released its annual marketing trends report for the industrial sector. The online survey identified trends, challenges and anticipated expenditures in the Industrial market. Their surveys usually give a relatively good pulse of what’s happening in the space. Hope you get something out of it.
    [Social Media] The Digital Marketer's Master Library
    When people ask about Digital Marketing, it sounds more like they're thinking about Social Media. The truth is that Social Media is but a small component of the Digital Marketing world. It's much more important to have a well-rounded perspective around media, marketing, advertising and communications. Over the years, there have been many books that have integrated these core marketing foundations while adding in the newer media slant. media. new media. social media. Convergence Culture by Henry Jenkins. Tribes by Seth Godin.
    [Social Media] Fetching Friday – 20 Marketing Links
    'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on Before we dive into the best posts of the week, just wanted to remind you that Blog Post Promotion – the art of promoting a single piece of content for traffic, engagement, and social shares – is now LIVE! Social Media / Social Networking. You’ll just get one email a week on Fridays with one post about blogging, business, SEO, and social media. The Resources Mashup.
    [Social Media] Fetching Friday – Resources Mashup & Cedar Breaks
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on Conversion Optimization 101: Perfectly Persuasive PPC Landing Pages – Once you have the proper landing page, decide what ad/email/social campaign would attract people to click through and want to see this page. Social Media / Social Networking. Round Up Of Social Sentiment Tools For Every Budget – Social media provides some of the richest customer data around.
    [Social Media] Pinterest and Bing Hooking Up
    'Social media and search are again colliding, and for once, the news isn’t about Google and Facebook. No, today’s news is about the little brothers of search and social, the ones who aren’t quite as successful but certainly give it there all. to attract more of the blogging and social obsessive crowd. When people are using image search, Bing reckons that a high percentage of the time they are looking for something to share on their blog, Pinterest, or other social media. The two new bedfellows are Bing and Pinterest. Maybe, eventually.
    [Social Media] Plan Your Content Using a Marketing Funnel
    At the very top, of course, is how people find out about you: The social networks, blogging, search engine optimization, email marketing, and other types of content you might produce. Related Stories Anonymous Social Media: Why You Shouldn’t Participate How to Find the Right Content Distribution Your YouTube Plan is Not the Same as TV. 'By Gini Dietrich Do you plan your content? As you know, we have a theme here every month (this month is planning!), but until earlier this year, we weren’t very intentional with our editorial calendar. Draw three circles.
    [Social Media] Why You Should NOT Integrate Game Mechanics Into Your Service.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « How to Build a Social Network Based on a Single Feature Master List of Social Gaming and Game Mechanics Platforms » Why You Should NOT Integrate Game Mechanics Into Your Service Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Interview me for a media story, or invite me to speak at a conference. What do you think?
  • ALEX BLOM  |  MONDAY, OCTOBER 12, 2009
    [Social Media] Cool Campaigns – and how small business can learn!
    Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me Cool Campaigns – and how small business can learn by Alexander Blom on October 10, 2009 in Thoughts, tips & advice Spread it! They are performing social experiments and involving people with the Volkswagen brand (see below). Just one mention makes this cost effective promotion (and typically local media is starved of excitement).
  • ENGAGE  |  MONDAY, MAY 7, 2012
    [Social Media] 4 Tips on How Businesses Can Be Better Communicators
    Be Simple, Direct, and Honest Believe it or not, folks in the 18–49 age range actually want to buy things and then have a social media parade telling people how awesome these things are. The author of a recent post on The Atlantic ’s website presented a case study of a social media ad for Dove that she felt was counteractive to the company’s main goal—more customers engaging the brand. Train Your Employees to Use Their Voices Effectively Press releases, social media, and advertising aren’t the only effective ways to promote your business and spread your message.
    [Social Media] Can a Tweet be More Effective than a Super Bowl Ad?
    Ford Motor Company believes that social networking sites such as Facebook and Twitter can gain them greater word-of-month opportunities within their target audiences for less money than Super Bowl ads. . believe in social media but I also believe in those commercials.  To me the good ones get media exposure for a long time.  “Customers are spending as much time with the mobile smart phone or online as they are watching TV now, so our advertising dollars have to flow to where the people are,&# says Jim Farley, Ford’s marketing chief.
    [Social Media] The (Wrong) Image of the PR Industry
    It begins by giving the history of the more than a century of the industry’s “spinning&# and ends by discussing the value of social media in our communication efforts (“the PR men are in danger of believing their own spin about the opportunities the online world will bring&# ). I’m tired of reading articles like this one that are published in seemingly unbiased, yet highly influential, media. On Friday, in the top five , I promised we would revisit the Economist article that Justin Goldsborough sent to me. Is he a master manipulator?
    [Social Media] 6 Billion Kings – Why Your Approach to Customers Must Change
    Then we became desensitized to our own consumerism as a social norm; we have come to look at consumption as an expected reward, regardless of the way we behave. Today the number of channels is daunting: radio, television, print, out-of-home, plus websites search engines, social media, applications, gaming, and a mix of connected devices. At the same time, consumers have unlimited choices in how and where they will consume information and media. Customers are often referred to as “consumers” for a reason: they pay for consumption. First, we consumed.
    [Social Media] B-to-B Marketers: How Many Calls Does it Take to Make a Sale?
    six year study* of nearly 60,000 inquiries conducted by Penton Media Company also found that: 43% of inquirers receive literature and information too late to be of use. How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? We’re all focused on generating more leads these days, but I find it ironic that most companies don’t do much with them once they get them. It should be systematic.
    [Social Media] What Happens After The Conversation Online?
    long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. media hacks. online social network. social media 101. social media marketing. Episode #272 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Enjoy the conversation. advertising. bite size edits. blogging. blue sky factory. facebook.
    [Social Media] You really really like me.
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Your green can pump some life into Killer Green | Main | Powerful job opportunities » You really really like me.   Like lots of publishers, I'm testing out Facebook's new open graph take on the social web.   Like lots of publishers, I'm testing out Facebook's new open graph take on the social web. Search Social Media Speaking Trends Video Virtual Worlds Web 2.0
    [Social Media] Fun Friday: Greatest Christmas Movie
    Related Posts: Social Media Textbook? Tweet. December is upon us. The holiday season has come once again. Yes, that’s right, it’s CHRISTMAS! As an avid fan of this time of year, I know that I am not alone in the thinking that without the classic films that make this time of year great, polar bears would weep into their carbonated beverages. As a return to classic Fun Friday form, this week is going to be a top 5 list. In the comments today, list what you feel are the top 5 movies about and reflecting Christmas. National Lampoon’s Christmas Vacation.
  • ADAM SHERK  |  MONDAY, AUGUST 16, 2010
    [Social Media] JVC Facebook Page Sweepstakes a Big Success. But Does it Violate.
    Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk JVC Facebook Page Sweepstakes a Big Success. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? But Does it Violate Facebook Guidelines? by Adam Sherk on August 16, 2010 Over on All Facebook there is an interesting post on how JVC USA is using a “Like it to Win it” sweepstakes to rapidly build up fans and drive frequent engagement on the JVC Facebook Page. But does it violate Facebook’s promotions guidelines?
    [Social Media] Monday Roundup: Breaking the Cycle of Mistakes
    Five tips to turn social media mistakes into customer advocacy. 'Anyone remember what’s happening at the end of this week? Sunday will be Groundhog Day here in the U.S. don’t know about you, but every year, around this time, I’m always reminded of the classic 1993 Bill Murray film , where Murray’s character is stuck in a time loop, reliving the same day over and over again. . George Santayana references aside, “moving on” means acknowledging and learning from what we did wrong. Image: Cornelia Kopp via Flickr, CC 2.0. Is Guest Blogging Dead?
    [Social Media] Smarter Consultants Don’t Follow Conventional Wisdom
    Consider some of the emerging trends: Stakeholders now have more power than companies through social media and networks. Smarter consultants, and companies, understand the demands of a marketplace that has become transparent, social, informed, demanding and more influential than the marketing efforts of the supply side. 'Companies have failed at executing strategies 70% of the time. So strategic execution fails most of the time and the demand for strategy development has fallen considerably. Has the wisdom of the market become unconventional in the 21st century?
    [Social Media] Blogging: The Small Business Way
    Chris Marentis writes from experience about lead generation, closing the sale and leveraging social media. He is the founder and CEO for a local internet marketing company Surefire Social, a resource for local search marketing. Blogging has different meanings for different people. It would only be logical that entrepreneurs who use blogs as a marketing tool should likewise utilize it specifically to market goods and services. It is crucial for local businesses to maintain a blog in order for them to be competitive. If Content is King, New Content is Emperor.
    [Social Media] The REAL meaning of ‘community’
    And for a word that is so regularly and so freely used in a social media / online marketing sense, I think it’s time those of us in those industries sat up and took notice. Social media can certainly help this, as with the #riotcleanup hashtag and handle , and the efforts of people like Katie Khan , who have used their Twitter reach to galvanise people to help others. If the past few days have taught us anything, it’s surely about the real meaning about community. It’s about deeds, not words or clicks. What do you think?
    [Social Media] Can You Really Build A Blog Written By Employees? I Say…
    Did you know that Social Media Examiner has an 8-person editing team? 'Let’s be honest, asking your employees to blog is probably a non-starter. Blogging is writing and writing for most people has a fear factor right up there with public speaking. You can coach, bribe, threaten all you want but in the end, you’ll be writing most of your blog posts. So forget about getting your employees to blog. Instead, get them to contribute blog  ideas. The hardest part of blogging is the ideas. The writing part can be delegated or outsourced. Interviews. It’s easier to talk then write.
    [Social Media] Do You Have Issues? Part 2
    media monitoring to detect existing or emerging issues of importance. aggressive media relations on issues of prime importance. reprints of favorable media coverage for distribution. writing of editorial/opinion pieces for submission to major media. development of position papers on key issues and distribution to employees and allies as well as to media. Got any ideas on how we can use social media for issues management? We talked in Part 1 about the objectives of issues management. First, is a strong, credible image. speakers bureau.
    [Social Media] Creativity 2010 - Week #6
    Switch Off Your Social Self.  Even in an age of social media there’s still something about Superbowl advertising that appeals to us all. 30 Seconds To Creativity - People who watched a target moving side-to-side for 30 seconds have been tested as producing significantly more ideas when immediately given a creative task. This technique is, “thought to increase the cross-talk between the hemispheres.”. Switch On Your Creativity -  The paradox is that, when you’re being yourself, rather than trying to imitate success, you’ll be your most original and creative.
    [Social Media] Thinking Through My Intuition
    link] From BNet 23 September 2010 SilkCharm: The more I read on Digg moving from "influencer" to "mates" social network [link] the more I think this is a societal shift. …words The personal weblog of Stephen P Smith Home Thinking Through My Intuition February 4th 2010 Posted at Productivity 1 Comment [ Editors note: This is another post in the Kinda Personal category, and its fairly long. Id love to hear your thoughts on it! Looking at a blank page can be a trying experience! How did I reach these conclusions? What makes me think that these are the best goals?
    [Social Media] Tracing the Evolution of a Blog
    I didn’t always write about media and marketing. Is the Media Truly Sexist? How Social Media Almost Helped Me Publish a Story (and my first with ‘social media’ in the title). You are an Ambassador of Social Networking But You Don’t Know It. Wary, Risky Business Tackles Social Media. Social Media Blog Posts I Like. Media bloggingPerusing my older stuff from 2007 and 2008, diversity is a good term to describe my blogging style. sample that stick out: Puberty of Talking Books. in 5 Minutes.
    [Social Media] IceRocket Melts into Meltwater With Acquisition
    It now belongs to Meltwater Group , the SAAS company best known for its social media monitoring suite, as it now owns , the under-appreciated but outstanding search tool I use multiple times daily, and recently recommended to Techipedia's readers looking for top tricks and tools. The world's best real-time and blog search engine doesn't belong to Google or Twitter. So why should you care? Because Icerocket quietly has built the most accurate, thorough and responsive real-time and blog search engine I have ever seen. BuzzGain IceRocket
    [Social Media] 5 ways to market if you don’t have a lot of money
    know…I didn’t even mention social media or direct mail or cold calling. 'No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money? Well, the short answer to that is you’d better find some resources for marketing or you are in a lot of trouble. But, that doesn’t mean they all have to cost an arm and a leg. In the meantime, while you’re scraping together the money to spend on marketing — try this budget friendly tactics. Trust me.
    [Social Media] Time To Fire Your Client? Five Steps to Take When Contemplating A Break-Up
    How to hire a consultant to help you with social media and marketing ( When should a PR agency choose to 'Fire' a client? At our best, PR people are diplomats as well as communications experts; core to good client service, we are taught, is honing your listening skills. Listen “between the lines” to uncover your client’s real needs, listen even when you disagree with what they’re saying. After all, the client is always right. Well, not always, but it’s a good rule of thumb to follow. But what happens when clients go from being challenging to abusive?
  • SOSHABLE  |  MONDAY, MARCH 18, 2013
    [Social Media] Nope to Future Pope: How Your Controversial Profile Could Cost You a Job
    With media sites on fire with Pope related news the last few weeks since the retirement of Pope Pontifax, we can finally settle down and relax with the Pope stuff. The man was up for a position as the Pope and his social media account cost him his position, proving that employers (even if sitting on a lofty cloud) can Passover your application. … Nope on the Pope … What It’s Like to Be Pope Francis’ Social Media Intern. New Pope not a social media maven. The Pope has been chosen. Or can we? Should we? Related articles.
    [Social Media] Why you should be lazy!
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Show 283 - Social Media and Customer Retention | Main | How to tell if a company is social or so-shall » Why you should be lazy! " "Because customers want simplicity , they will pay a premium to people who make their life easier, simpler" In the social media age, I think this is even more true and should be at the core of your offering. Kathy Garolsky on Social media can be your brand trigger!
    [Social Media] Why Quality Content is the Core for Any SEO Strategy
    However, most would agree, especially in the context of content marketing and SEO, that the term quality content can in a nutshell be defined as: original, purposeful, and correctly optimized information or media that people and search engines are driven to read, view, and share. Then, of course, there are the links that are built when people share your posts, images, and videos on social media. Social signals are a factor in Google’s algorithm. Even the outbound links in your social media profiles count. 'Image source. User Engagement.
    [Social Media] No Place Like Home: Is Facebook the Wizard of Your Oz? | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 09 2010 No Place Like Home: Is Facebook the Wizard of Your Oz? By Daniel Hindin | Email | Print | 2 Comments | Guest post by Angie Swartz , CEO of Square Martini Media. Nearly everyone wants to direct your attention to Facebook. Or is it?
    [Social Media] Mining for Gold in Blog Comments
    Look Beyond the Blogger One of the things I hear a lot when speaking to new clients about their existing social strategies is the advice to “read bloggers X, Y and Z to learn about your business.&# You might also like: Using Social Media Right – For You How to Use Blog Lists for Your Social Media Strategy Ten for 10 in 2010 – Blog Marketing Tags: blogs , Business , Marketing 26 voices - share yours! Fortunately, we have the experience of social media (and the resistance we hit) as a way to help CMOs understand that they need to get ahead of the trend.
  • GET SOCIAL PR  |  MONDAY, JULY 16, 2012
    Media distracts people more than ever before. Today modern mediasocial media included — provide a platform and the acoustics you need to be heard. Build More Connections Faster: Traditional media has given us a way to talk to clients and prospects, but an internet marketing strategy opens up opportunities for engagement — two-way communication that builds intimacy and deeper relationships that last longer and become more profitable. Unfortunately, some clients think their product or service will stand on its own. Where Do We Go From Here.
  • JUGNOO  |  FRIDAY, JUNE 29, 2012
    [Social Media] TGIF Fun Fridays: Friends With Benefits Edition!
    Team Social was at the center of the action, promoting Social Mix 2012 (have you got your ticket yet?), On Wednesday, Team Social took a field trip to Kensington Cornerstone , an entirely gluten-free (and entirely groovy) restaurant to film yours truly as part of a brand new project. but we will say this: keep your eyes squarely on our YouTube channel for a special preview, and your notebook handy to jot down all the social media questions you’ve just been too busy to ask. ? Greetings, gentle readers, and a very happy Friday to you! Poor me. part Cointreau.
    [Social Media] The Problem with Blogging Advice
    decided to go right to the source and ask some of the most hardworking bloggers I know – Pushing Social readers. Or, you know you need to promote your blog using social networking but can’t figure out how to do it with spending hours a day doing it? However, blogging and social media advice isn’t so clear-cut. Today, I’ve added three new services to Pushing Social. If you want to put Pushing Social on your team, then give Reboot, Ignite, or Catalyst a closer look here. I’ve been thinking a lot about your blog over the last couple of months.
    [Social Media] What Marathon Training Can Teach You About Blogging
    You can join a membership site like the Third Tribe or Exploring Social Media. [Thrilled to have this guest post from Laura Click. Enjoy!]. Three years ago, I would have never dreamed I would run a half marathon. In fact, prior to January 2010, the longest I had ever run in my life was two miles – and that was in high school. Now, I have three half marathons under my belt and I’m training for my fourth race next month. Yes, it’s hard. But, it’s incredibly rewarding. Much like blogging. In fact, long-distance running and blogging have quite a bit in common. Don’t believe me?
    [Social Media] What Marathon Training Can Teach You About Blogging
    You can join a membership site like the Third Tribe or Exploring Social Media. [Thrilled to have this guest post from Laura Click. Enjoy!]. Three years ago, I would have never dreamed I would run a half marathon. In fact, prior to January 2010, the longest I had ever run in my life was two miles – and that was in high school. Now, I have three half marathons under my belt and I’m training for my fourth race next month. Yes, it’s hard. But, it’s incredibly rewarding. Much like blogging. In fact, long-distance running and blogging have quite a bit in common. Don’t believe me?
    [Social Media] Ford’s People Fleet: What integrating purpose and profit can buy you
    An extension of its already enormously successful Ford Fiesta social media campaign, the People’s Fleet again enlists storytellers to ride around with the organizations and promote the great work that they are doing. CSR : Brands that invest in social change not only make the world a better place but they create a healthier business environment in which to operate. Social Currency: By doing meaningful work for others, brands can become relevant, likable and sharable in online communities. Brands doing social good, though. Never do them. Never will.
    [Social Media] A Closer Look at Fan Engagement on the Fox News Facebook Page
    Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Closer Look at Fan Engagement on the Fox News Facebook Page by Adam Sherk on September 23, 2009 My post on Facebook Page engagement for news sites has drawn some interest in the fact that Fox News averages many more “likes” and comments per update than any other news site, despite having significantly fewer fans than CNN, NPR or The New York Times. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?
    [Social Media] Alicia Keys Facebook Page: I'd Sign Up if She Asked Me All Cool
    Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Alicia Keys Facebook Page: I’d Sign Up if She Asked Me All Cool by Adam Sherk on January 19, 2010 Want to use your Facebook Page to build out your mailing list? Alicia Keys knows how to do it. Users who go to the “Sign Up” tab on her Facebook Page get a personal appeal from Alicia Keys herself, extolling the virtues of her mailing list. Users who sign up see a second video with a thank you message from Keys. The key takeaway: the more ways you can bring your Facebook Pages to life, the better.
    [Social Media] Mobile Phones: More Than Just That
    'Our conversation went from blogging to social media apps. As a mompreneur , it was important be able to stay connected from anywhere at anytime. asked if I could see her phone. “It’s more than just a phone!” ” She quickly rattled off a dozen things this device is used for, from time management to health management, along with shopping assistant and invoice administration. It’s her camera, transactions register (Square), idea and research manager (Evernote), and whiteboard ( SimpleMind ). Mobile phones? They They are more than just that.
    [Social Media] Short Steps are Better than Shortcuts
    Shopkeepers and small business owners who are just now getting into social media, realizing it’s not a fad, are looking for the quick wins. '“The longest way round is the shortest way home.” ” ~ Proverbial wisdom. Many are thrust into free agency in this “ gig economy ” and are looking for shortcuts to success. It really doesn’t work that way. If it seems like someone succeeded in a short time, their success was probably preceded by  hard work done under the radar during off-peak hours in a consistent manner over a period of time.
    [Social Media] L.I.F.T – A Small Business Boost (Saturday Clips)
    Related Stories Getting Customers in the Door with Social Media Items on Your To Do List? 'Staying with the spirit of our L.I.F.T. theme , these clips help motivate and guide us towards Learning, Improving, Flowing, Thinking. Born to Learn – It’s in our nature from the beginning. Can''t see the video in your RSS reader or email? Click Here! Improvement is Always the Result of Change. Can''t see the video in your RSS reader or email? Click Here! Finding Flow – Just move (Katie’s Take on Finding Flow ). Can''t see the video in your RSS reader or email? Think.
    [Social Media] Set Your Talents Free
    Related Stories Opening Day, Opening Weekend, and Launch – Friday Flutterings Fix the Part to Fill the Whole BuzzSumo – Search Engine for Finding Content, Keywords, Influencers, and Social 3 Tips to Engage and Serve With Social Media. 'Some business owners are creative types, Not always behind a counter or desk. Wanting to show their talents and tools, Needing more than simply words to express. Maybe it’s the sound of four-on-the-floor , or how to put pencil to card. Sometimes it can be a project really super duper big. And set your talents free.
    [Social Media] What I'm Thankful for on Thanksgiving
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What I’m Thankful for on Thanksgiving View Comments November 28th, 2009 Yes I know my Thanksgiving post is up a bit later than all the others but I figured you already had a chance to read all the other “what I’m thankful for posts&# so I decided to mix it up a bit.  Social CRM, and Social Media strategies. Jacob is also the co-author of Twittfaced, a social media 101 book for business. The world that I want to travel. 
    [Social Media] A new good book on Listening Systems AND Integrating Digital into the Physical World – Web Journal – July 12 & 13th, 2011
    While I as at the party, discussing books, a friend told me about a new book on Social Media Listening and how to do it by Stephen D. Turning Social Media Conversations Into Business Advantage , which is published by The ARF (Audience Research Foundation) which I promptly bought for my iPad via Amazon Kindle reader. Also noticed that in this book Steve mentioned Source Selection is very important in Social Listening, which goes along with I found in doing research for Social Media Analytics. Haven’t had much time to post. Seriously.
    [Social Media] Conflict Minerals & Falling Whistles: How weapons of war become instruments of peace
    Related posts: July 20, 2010 -- This is your chance to tell NASA where to go (0) July 14, 2010 -- Attention please: How you help brands change our world (2) June 21, 2010 -- Cannes Advertising Festival Social Media Seminar (video) (1) May 12, 2010 -- #140conf LA meet-up: Social media inspiring social change (0) May 4, 2010 -- A living community ideation lab to end hunger (5) April 2, 2010 -- Educate Girls Globally: Interview with Lawrence Chickering and Safeena Husain (Part 3) (0) October 20, 2009 -- What GOOD magazine is doing to make us even greater (6).
    [Social Media] 2010 Consumer New Media Study by Cone
    Earlier this month  Cone released the results of their study on how consumers are using new media tools. Cone conducted an online survey of 1050 adults and defined “new media&# as: “Dialog among individuals or groups by way of technology-facilitated channels such as social networks (e.g. The first thing that Cone found is that at least in America, we’re seeing a rapid increase in new media technology usage which you can see in the graph below. This final statistic I think speaks volumes about the value of social customer engagement for brand.
    [Social Media] Blogging to Build Thought Leadership: Considerations and.
    Wisdom London Creative Communications is our world… « News: Ballou PR Teams Up With Wisdom London to Enhance Social Media Expertise Virality Is For B2Bs Too: How To Create Shareable Content » Blogging to Build Thought Leadership: Considerations and Recommendations Image credit: Renjith Krishnan Yesterday, I spent the afternoon with a group of VCs discussing blogging as tool to build personal brand and support an overarching corporate brand at the same time. Blogging guidelines, as part of a wider social media policy will provide clarity.
    [Social Media] Building the Kingdom: Number 1s and Number 2s
    Common thinking – even in relation to social media – is along the lines of “How can I leverage this to further my kingdom.&#. As I said above, there is this strong push for everyone to be a king of their own kingdom (no matter how small it is), and in turn, every social connection they have is seen as leverage to the advancement of said kingdom. Over the last week, there’s been some great discussion from our community on the post “ Are you a King or a King-Maker? &# First of all – thank you. To get you up to speed. Been there, done that.
    [Social Media] The Holy Grail of Online Marketing: The Email List.
    If you treat your readers with respect and give them the information they need, they’ll be happy not only to buy your product or service, they’ll be happy to tell their friends or post your link on their social media feed – the truest sign of success. Ask anyone who’s been marketing a product or service via email for a while and they’ll tell you that their email database is their most valuable asset. The people on your list are your fans, friends, brand ambassadors, former and future customers. There are however a number of compelling reasons why this may not be the best strategy.
    [Social Media] I Agree with Mark Zuckerberg - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « SAY What? Main | Customer Driven SEO Leads You to Their Favorites » September 22, 2010 I Agree with Mark Zuckerberg When it comes to how social works - especially in regards to social marketing for your small business, Facebook CEO is proving once again that he is taking the long view.   That's Not What Social Is While I have railed against his tactics from time to time, I have usually agreed with Zuckerberg in principle.
    [Social Media] Is it easy to tell if you are a scammer or straight-shooter?
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Activism , Branding , HowTo , Social Media > Is it easy to tell if you are a scammer or straight-shooter? by Roxanne Darling on October 7, 2009 The social web has made it so easy for people to connect with each other and have a voice at the table like never before. The social web has made it so. The social web has m. Hawai?i
    [Social Media] Mail Today Story on Identity Theft on Facebook, Orkut and Twitter.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Branded Social Entertainment in India: Online Talent Hunt Contests and Reality Shows Hindu Story on Mobile Marketing in India » Mail Today Story on Identity Theft on Facebook, Orkut and Twitter Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! The social media ecosystem is in its early days and is undergoing teething trouble.”
    [Social Media] You Are Not a Man. You Are a Child Rapist.
    originally appeared on Danny Brown - there's more to life than social media - all rights reserved. 'Even if you’re not a parent, the following paragraph must surely make you stop in your tracks and feel disgust. An eight year old child bride died in Yemen on her wedding night after suffering internal injuries due to sexual trauma. Human rights organizations are calling for the arrest of her husband who was five times her age. How words like “eight year old child bride” can exist in the same sentence is mind-blowing. 50 million. Take the plight of little Reem, from Sanaa.
    [Social Media] Group Buying of Aircraft?
    The idea is again gaining popularity in the era of social media where scalability can be introduced as aggregation cost diminish on applications such as Facebook and Twitter. Applications such as SocialBuy, Groupon, and Living Social, use their social media platforms that offer vouchers for steep discounts on a variety of goods, once a minimum threshold of consumers is reached. People have an economic incentive to promote products in their social network (on Facebook and Twitter) in order to reach those thresholds more rapidly and consistently.
    [Social Media] Entrepreneurship is New: And Old and New Again
    Chris Brogan is the CEO of Human Business Works, publisher of Owner Magazine, and a New York Times bestselling author of multiple books, including The Impact Equation, Trust Agents (co-authored with Julien Smith), Social Media 101, Google+ for Business , and most recently published, The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators. About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  –  (Wiley)  . You will really enjoy this conversation.
    [Social Media] Taking a Peek at Twitter Analytics
    PeekAnalytics is a social audience measurement tool that enables its users to gain a large and diverse assortment of actionable insights into both the audiences following specific Twitter accounts, as well as those audiences behind the tweeting of certain words, phrases, links, memes, hashtags, and the like. very notable 60% identify as medium-to-heavy social networking users, with 18% identifying as heavy users. Average Network Size and Social Pull? And, what of social use and social memberships? The request was to share the analysis with you, my readers.
    [Social Media] The Synergist – Book Review
    The Weekly Letter covers topics such as: How you can use Social Media today to get more business. The Synergist. The latest piece of non-fiction in my reading queue was The Synergist: How to Lead Your Team to Predictable Success , by Les McKeown (courtesy of my friends at Cave Hendricks Communications ). This was a thoroughly enjoyable read, with the first chapters being an introduction to the colorful characters known as Visionaries, Processors and Operators – people that we have all worked with before, and guess what? You are one too. Which one? How about that? Review.
    [Social Media] Global Web Index
    Home About Archives Press Clips Spark Advisors Suggested Reading Global Web Index Written on July 14, 2010 by Espo in social media I saw this yesterday on Scott Monty ‘s site and was blown away at the levels of information that were at our fingertips. This post was mentioned on Twitter by Gavin from Sendible, Social Media Insider. Social Media Insider said: Global Web Index [link] #Socialmedia [.] Definitely worth playing with. Enjoy this post? Share your thoughts in the comments below or with your own networks. Thanks for visiting!
  • FEVER BEE  |  SATURDAY, JULY 20, 2013
    [Social Media] FeverBee Is Hiring A Community Manager
      You're crazy passionate about the field of community management (not social media platforms, but proper communities). Note: We are not looking to hire social media managers. 'We're hiring a community manager for a terrific new project.    We're building an exclusive community for people that love the data and psychology side of communities as much as we do.    Read this before you apply.    Based upon past experience, I suspect we'll get around 200+ applications.   You're well connected.
    [Social Media] How to Get More Blog Readers By Having Your Content Syndicated
    How to Get More Blog Readers By Having Your Content Syndicated originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. For most (if not all) bloggers, one of the key metrics on how their blog has grown comes from how many readers it has. These don’t necessarily have to be subscribers, either, although I’m a fan of subscribers being more a metric than readers for success, since these are folks that are investing their inboxes with you. But I digress….
    [Social Media] Rihanna – The Rise of a Pop Superstar [Infographic]
    'Fame comes to people through a variety of ways: musical talent, theatrical gifting, and social media prowess, to name a few. Rihanna has not only dominated the music industry with her pop-infused albums, but she has also acted in multiple films and now has her own clothing line. Check out this infographic from the Koyote Software to learn more about Rihanna and her incredible rise to stardom. Infographics
    [Social Media] Four Quick Growth Stats About Google+
    The post Four Quick Growth Stats About Google+ appeared first on Soshable | Social Media Blog. Google+ Infographics News Nugget Social Networks google google plus Growth 'Yes, I know I’ve been on a Google+ kick lately, but it has been it’s like Michael Corleone in Godfather 3. “Every time I think I’m out they pull me back in.” ” Hopefully, I won’t have a heart attack immediately after saying the line the way that Al Pacino’s iconic character did. Also, I’m not in the mafia, in case you were wondering.
    [Social Media] Google Supplies Free Wi-Fi on Planes
    For social media addicts this is wonderful news! If you plan to do any holiday travel this season, it will be a bit more enjoyable as Google is providing free Internet on available flights. Google Chrome has teamed up with  AirTran Airways ,  Delta , and Virgin America to offer free Gogo Inflight Wi-Fi on every domestic flight from November 20, 2010 through January 2, 2011. These participating airlines have outfitted their entire domestic fleet with Gogo Inflight Wi-Fi. Smartly, Google requests an e-mail address to access the free Wi-Fi. Written by  Erik Qualman.
    [Social Media] What is Your Favorite “Real-time” Tool?
    Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search What is Your Favorite “Real-time&# Tool? Related articles which may interest you: New Tool Makes My Email Work Harder and Smarter Social Media Stats – It’s Raining Content!
    [Social Media] If Nate Gave His Life…
    Let’s not let “social media for social good&# just be a mantra. I don’t post twice a day or make pleas, but this must take priority. Last night, my friend Stephanie Rudat shared this link. It’s a memorial website to Nate Henn, an American who died on Sunday in a terrorist attack in Uganda whilst working directly with children to alleviate the terror that is “children soldiers.&#. On Sunday, an explosion ripped through a rugby field where people were watching the World Cup Final. You can read the full story here. Let’s do it.
    [Social Media] Is Starbucks the Most Dangerous Competitor to Facebook? | E.
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook? These social games are run on their SDN, keep histories that are shared socially, and afford winning teams valuable discounts for that store and local businesses.
  • DANNY BROWN  |  MONDAY, JUNE 27, 2011
    [Social Media] The Art of Being an Asshat
    The Art of Being an Asshat originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Sometimes you read something, or you hear something, and it just makes you stop and say, “Seriously?!?&#. Often this is from a pitch selling a company’s products or services. It can be from the company directly, or it can be from their marketing or PR agency. Note – there are many great PR and marketing agencies out there doing great work. Signed, JS.
    [Social Media] 8 Tips to Creating a Small Business Holiday Marketing Plan
    Author Bio : Lewis Robinson is a business consultant specializing in social media marketing, CRM, and sales. 'Written by Lewis Robinson. Whenever the holidays roll around, anyone hawking anything is always in a tizzy to sell as much as possible. This impulse is understandable, given the rampant fervor surrounding the end of the year. Holidays provide a quick shot of adrenaline and a potential long-lasting brand boost to any small business. Crafting a marketing plan before the holidays hit can pay off in a big way. These quick tips should come in handy when pursuing this goal.
    [Social Media] The True Meaning Of Content
    Here is a list of items that I could include in the definition of content: On-page text Photos Videos Social media text, photos, and videos Widgets Downloadable applications Interactive games Inbound links This is just a smattering. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? » The True Meaning Of Content What is the true meaning of content? In the old days of the Internet, it was your text and photos. That was about it. Truly.
    [Social Media] 5 Things You Need to Know About Copywriting 
    Be responsive to customer complaints, praise, requests and social media interactions. Make it easy for your customers to talk you up by publishing valuable social media content. 'Image source. Trying to understand copywriting? Looking for that missing element that will make your copy sparkle, shine and convert? Copywriting isn’t something you can just do at the drop of a hat, but there are tricks you can learn to do it well. In fact, there’s really only one secret, and I’ll even give it away up front. Ready? It’s all about the audience. Image source. Always.
    [Social Media] The Marketing Agency Blueprint
    media hacks. online social network. social media 101. social media marketing. Episode #294 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. What does it take to create and nurture a modern marketing agency in this day and age? The answer is not as obvious as it used to be. Paul Roetzer grapples with this - each and every day - as he builds his own marketing agency, PR 20/20 , by trying to use a very different model. Enjoy the conversation. advertising. blogging. cast of dads. cc chapman. chris brogan.
    [Social Media] Is Delivering Happiness a Valid Social Purpose For a Corporation?
    Now that all of us agree that the really important question is not whether corporations need to have a social purpose, but what they do with it (use design thinking to create social innovation driven business models, for instance), it’s useful to ask if one social purpose is more important than another. The question is: is it enough for Zappos to purposefully deliver happiness, or does it also need to start a social responsibility project? TBWA’s Social Activism 2.0 I’m not so sure myself. What do you think?
    [Social Media] Tip: A simple CATCHA for preventing spam through - Blogger Xpertise
    Social media. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Opinion Pieces. Templates. Contact Us. Follow by Email. Subscribe To. Posts. Posts. Comments. Comments. Google+ Followers. Upcoming Events. Join us for our free weekly Hangout On Air event called the Friday Request Line, providing Blogger discussion, assistance, and helpful suggestions. Register to join us on November 16 at 2:00pm EST. Search This Blog. Loading.
    [Social Media] Tip: First post variation on the thumbnail and summary script.
    Social media. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Opinion Pieces. Templates. Contact Us. Follow by Email. Subscribe To. Posts. Posts. Comments. Comments. Google+ Followers. Upcoming Events. Join us for our free weekly Hangout On Air event called the Friday Request Line, providing Blogger discussion, assistance, and helpful suggestions. Register to join us on November 16 at 2:00pm EST. Search This Blog. Loading.
    [Social Media] Tim Tebow Sets Twitter Record
    #Tebow: After Denver Broncos quarterback Tim Tebow threw the game winning touchdown pass in overtime he set several playoff records and one social media record. The name “Tebow” was tweeted a record 9,420 times per second breaking the previous record held by Beyonce Knowles of 8,868 tweets per second when she revealed her baby bump at the MTV Music Awards. Tim Tebow is a Twitter phenomenon. Tim Tebow's Twitter Handle is @TimTebow he is closing in on 1 million followers. Tebow was helped by such celebrities as Lady Gaga and Kobe Bryant tweeting about him.
    [Social Media] Social Therapy for the C-Suite
    Some male executives from the Fortune 500 decided they needed to form a “group&# to discuss all the babble about social media.They kept the group secret for fear of being discovered. The goal of the meeting was to help each other understand all this social stuff and they asked a social media therapist to come into the group and help them with their confusion and to clarify issues so they could sound intelligent about the subject when speaking to others. The forum was free-flowing with the “Social Media Therapist&# facilitating the dialog. 
    [Social Media] A Good Reason to Invest in B2B Marketing Content: Sales
    Content marketing is about conversations, conversion, value, social media, lead nurturing, acquisition, inbound and outbound. But in the end it’s about Sales 2.0, regardless of the medium. Content plays such a crucial role in this digital era that a new discipline has evolved around it: ‘content marketing’. Content is important in both B2C and B2B marketing but as a B2B marketer I would like to look with you briefly at how content is used in lead management, customer interactions and how B2B content marketing ultimately is…sales. Content and the lead nurturing process.
    [Social Media] The Value, Cost And Time Of Creativity
    long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. media hacks. online social network. social media 101. social media marketing. Episode #283 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #19.20 of Across The Sound. Enjoy the conversation. ad age. blogging.
  • SPIN SUCKS  |  MONDAY, JUNE 4, 2012
    [Social Media] Four Things Customers Want When Making a Purchase Decision
    These are all of the social media tools available on the web today. When I started out on the social web nearly five years ago, there were a fraction of that. We’re so focused on creating engagement – through our social networks and content – that we forget the information our customers are gathering is only as good as what the last person said about it. Most of us know the marketing mantra KISS – Keep It Simple, Stupid. But how many of us actually practice it? Take a look at the image over there on the right. It had only 31 tools. But today?
    [Social Media] At the Radian6 User Conference – Social 2011
    I’m at Social 2011 - the first Radian6 User Conference in Boston, MA with a fantastic group of people who are here to  learn from each other and hear what Radian6 has in store for us and I’ll do my best to share it here. When attending conferences I often find I learn more by listening to what others have to say at dinner or lounges than at the actual conference, and I suspect that is also true here, but I hope and expect to be surprised Thursday and I think, a lot of eyes in the Social Media World, and even in the CRM world, are focused on Boston just now.  
    [Social Media] 5% to 10% of Website Traffic is Mobile – Interesting
    In writing my book for Social Media Analytics the few people I’ve shown the manuscript (as it’s being developed) to have asked “where’s mobile?&# That actually is significant, and for sites like Havana Central, it’s actually closer to 12%, which is interesting because a lot of social media traffic and activity is moving to mobile.  I would expect both the percentage of mobile traffic to go up as people are using smart phones to access information. More later – working on this idea,=. Mobile Analytics
    [Social Media] Impressive Digital Campaign: Magnum Pleasure Hunt
    Super Bowl Becomes Social Bowl. Great Value Created by Toyota in Tough Market with Social Media. Tweet The new Magnum Pleasure Hunt is one of the most impressive digital campaigns that I’ve seen for a long time. More and more brands choose to create videos that take over sites already know, like for instance the Desperados Youtube takeover that we wrote about yesterday. The Magnum Pleasure Hunt is a new game to market the new Magnum ice-cream and the game is a full Flash experience created by Swedish Lowe Brindfors. And then the action takes on.
    [Social Media] Live G+ Hangout: From Profit To Purpose – How Business Can Build a Better World
    'The unprecedented collision of global needs and personal hopes, of human emotion and social technology, of powerful brands and newly empowered consumers, has the potential to transform our world- and we are witnessing a historical transformation in which the private sector is slowly emerging as a 3 rd  pillar of social change. If Jay Gilbert of B Lab, will share how the B Corporation movement , now encompassing more than 700 companies across 60 industries and in 26 nations, is using the power of business to solve social and environmental problems. GENERAL
    [Social Media] Three Lessons Non-Profits Can Learn From Coca Cola
    How to build a vibrant community around a social object that is bigger than the brand, campaign or organization? Some of the ideas I have been exploring in my Social Squared Manifesto apply universally to marketers, entrepreneurs and activists – – and the very theme of Gauravonomics Blog for Marketers Entrepreneurs and Activists is that these groups can learn important lessons from each other on how to benefit from the intersection of social as in connecting people and social as in benefiting the society. What do you think? Share this on
    [Social Media] Users, Stakeholders, Target Audiences…Or Just People
    This Wednesday, October 24, join Mark Story for a Livefyre Q&A to discuss his book, “ Starting Your Career as a Social Media Manager.” You may have noticed a new feature here that comes out on Sunday mornings. Very creatively called, “ The Three Things ,”  Howie Goldfarb , Michael Schechter , and I provide links to one article, video, or podcast we think the other should pay attention to that is outside our professional comfort zones. couple of weeks ago, Howie suggested, “ Robbie and Ruthie Talk about Pickles ” from the Ad Contrarian blog.
    [Social Media] The Fifth Model “Crowdsourcing” Hits Madison Avenue + Crowdsourcing Infographic
    Traditional agencies are pushed to their limits by the explosion of digital and social media marketing projects as clients demand more.  The “Fifth Model” Recognizes the Value of Social Media Marketing. Marketers can connect with customers using social media more efficiently vs. outbound marketing tactics.  Armed with a social media strategy, many brands now understand the drill: listen, engage, feedback, analysis = win. This is a re-post from The Social CMO Blog ( @TheSocialCMO ). The Rise of Crowdsourcing 2.0: Peter H.
    [Social Media] 6 Tips for a Smooth Office Move
    Update your website, social media profiles and send emails to your customer and vendors so everyone is well aware of your move. 'Note: This is a guest post by Michael Lee. Michael Michael is a journalist who lives in St. Louis. The good news: Your small business is growing. The bad news? It’s time to move the office to accommodate this expansion. Plan ahead to identify potential pitfalls and moving should go as smoothly as possible. Make a Checklist. As soon as you know a move is in your future, start a to-do list. Find a Shipping Company​. Purge Your Office​.
  • FEVER BEE  |  SUNDAY, AUGUST 26, 2012
    [Social Media] Online Communities: Best Practice Or Innovation?
    Using most social media platforms is innovative. We attend a lot of meetings that focus on innovative concepts rather than applying best practices.    Best practice is proven to achieve results in the most efficient way. It's something that is supported by case studies, data, and theory. We know, for example, it's best practice to engage newcomers in a specific, interactive, activity, upon their first visit. We know it's best practice to encourage and facilitate self-disclosure questions between members.   Innovation is different.
    [Social Media] 2013: The Dawn Of The #SocialEra
    In 2013 markets will awaken to a much broader understanding of “all things social” that goes way beyond social media marketing. Marketers are coming to recognition of the inexorable collapse of mass media and mass marketing, and the hyper-fragmentation of their online successors. The Enter The Social Era. Social technology has empowered the human network to influence the behavior of markets. The dawn of the #Social Era is more about the reflection of human values than it is about the values propagated by old business models.
    [Social Media] The “All-You-Can-Eat” Business Model
    The opportunity, of course, is to be able to transform non-viable business methods into viable one’s using social media tools and data. The proverbial “all-you-can-eat” business model works great for some products and not-so great for others. In this article, we explore how the AYCE model can be improved. Netflix for the Sky. The Netflix model for movies has been touted as one of the greatest business innovations in the modern era of technology – not because it is new, but because it works. Some work better than others…. What is the comparable human behavior? Simulated Economy.
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