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    [Social Media] Defining Your Keywords
    Social media. Today’s guest post is written by Molli Megasko. For those of you who write content for Yahoo! you’ve probably received the new “ Yahoo! Style Guide : The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World.”. If you don’t, then this is a great beginners’ guide for writing online (blogs, websites, enewsletters, keywords, SEO, etc.). The book covers writing for an online audience, user-interface, managing mechanics, resources, and so on. Create Your Keywords Foundation. Public relations firm. Now comes the fun part. 
    [Social Media] Tough Talks and Technology Don’t Mix
    The moral  of these stories: Tough talks , social media, and email rarely  mix. So my questions to you: When is it OK to have a tough talk by email or via social media? Social media tools are beneficial for a lot of things, but not for a difficult conversation. So, it makes perfect sense that email and social would win out – these methods reduce the possibility of emotional connection. Today’s guest post is written by Alan Cohen. No doubt, years of family therapy are ahead for the Jordans. percent). Set the stage before the talk.
    [Social Media] The Future Is The Connected Company
    The truth is that social media has changed more than the marketing part of business (hence, the burgeoning term, "social business" ). online social network. social media. Episode #335 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Innovation is something desperately and constantly needed in marketing. Thankfully, there are innovative thinkers like Dave Gray around to help us out. Enjoy the conversation. blogging. brand. business book. dachis group. dave gray. david usher. digital marketing.
    [Social Media] Paragon Software Group – A Social Experiment
    Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Paragon Software Group – A Social Experiment Life is good at Paragon Software. Social Media seemed like a great venue for Paragon to shift into. So we started creating accounts on social media sites so we can push out messaging specifically for the channel and the corporate products in the US. Just about every article on my Corporate Social Media Reading List that talked about Twitter made this point very clear. January I took over social media for Paragon Software.
    [Social Media] Trust, Disclosure & Content: 3 Keys to Thought Leadership in the Media [Report Review]
    These were some of the key findings of D S Simon’s 14th Media Influencers Report (you’ll need to give them your email address if you want a copy; the report is free and they sent me one for this review); this is a pretty good summary from PRWeek. Doug reiterated this last point when I asked him for his take on thought leadership in the media. First, “the only way communicators can be considered thought leaders is by earning trust, from their colleagues and from the media. If the media feels misled, the chances of your story getting placed will be nil.
    [Social Media] “Content Rules” Is a Desktop Reference for Social Marketers
    Content Rules doesn’t pretend to be a visionary treatise on the future of social media. For example, compare “Insights from Social Media Research” to  “The Naked Truth: What’s Hype, What’s Not in Social Media.” Attracting attention on the crowded social Web isn’t about playing it safe, they say, so get comfortable with risk. It won’t give you great insight about what’s coming down the social media road. By that metric, pages 157-168 of Content Rules are worth the cover price alone. Or promoting the event with a short podcast?
    [Social Media] Social Subscribe – Why Facebook Likes Do Matter
    As Jay’s Social Pro’s Podcast # 13 with guest Tom Webster pointed out, subscribing to an email is a linear expression of permission from a recipient to a sender. larger study conducted by social media agency SocialCode in the fall of 2011 suggests that Facebook fans are approximately 291% more likely to convert on any of the 7 engagement actions on a Facebook fan page than non-fans, which includes the ability to purchase products and services. facebook edison research email marketing facebook likes guest post nate riggs Pagelever The Social Habit
    [Social Media] Tips to Turn Your Customers into Your Brand’s Advocates
    This is the content that your customers are likely to share with others on social media and make converts of other consumers. Simply posting regularly on social media is a good first step, but directly interacting with your customers through social media is just as important. Respond to any mention of your company or product on social in a positive way and offer more information whenever it is available. Written by Kevin Flanagan. Transforming a satisfied customer into a brand advocate is rewarding. Offer the Best Customer Service. Marketing
    [Social Media] YouTube Improves Video Channels With One Channel
    Whether you are into video marketing, e-mail marketing, social media , something else, or a combination of the above, technology, and the Web in general, keeps improving. Video marketing just keeps getting better and better. YouTube recently introduced One Channel, which is a new platform that allows you to redesign your YouTube channel to appeal to a larger audience. In essence, One Channel makes your YouTube channel more accessible to more devices. For instance, your YouTube video channel will look the same on a desktop as it does on a laptop or a TV. Laura In The Kitchen.
    [Social Media] America's Got Talent Tips
    Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me America’s Got Talent Tips June 30, 2009 by Taylor Marek I just finished a good show on America’s Got Talent, though this could apply to American Idol as well, and it got me thinking… Remember Susan Boyle on Britain’s Got Talent? Taylor is a 21 year old New Media Visionary on a Journey to change the World. She had an awesome voice for singing and everyone was floored by it. The judges will like you for who *You* are. Thoughts?
    [Social Media] Your Marketing Drivel That Is Supposed To Be Content
    " I have no problem being critical internally of the work we produce at Twist Image (only the best for our clients), but I tend to shy away from criticism when I'm asked on a more ad hoc basis about the content that an organization is publishing in the Social Media channels. The entire reason you were given the latitude to publish anything was because there was a promise that content is critical to success in Social Media, but that it should always be in the best interest of the brand. social media. What makes content dance? Confession time.
    [Social Media] Brand Monitoring: Where Are They Now?
    couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. Cymfony is now part of WPP's Kantar Media. Back-channel emails are a wonderful thing. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?" The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Brandimensions Folded into its BrandProtect sibling in early 2009.
    [Social Media] Financial Chronicle Story on the Rising Role of Social Networks.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « The End of the Monomyth: We Need New Myths in the 21st Century afaqs! Story on What the Sunsilk Gang of Girls Redesign Means for Branded Social Networks » Financial Chronicle Story on the Rising Role of Social Networks Like Facebook and LinkedIn in Recruiting Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Lets talk.
    [Social Media] 14 Ways a Blog Will Help You Get a Job « The Spinks Blog
    The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals 14 Ways a Blog Will Help You Get a Job Not everyone should start a blog…you should only start one if you are ready to commit to it and you have something to contribute. Reply Grace Kutney says: August 13, 2009 at 3:21 pm Kelly Giles ( [link] ) may have found her job through social media, and I would presume that her blog was some help there. For years, we have explicitly included in our hiring preferences that candidates like to use technology, including social media.
    [Social Media] PR Agencies Need to Understand the Digital Communication Laws
    The involvement of the Office of the Privacy Commissioner is especially welcome for consumers, given their office forced Facebook to change its privacy settings for Canadian users, amongst other victories for Canadian consumers against social networks and data tracking. In one respect, it’s kind of disappointing to still be talking about best practices as well as legal requirements when it comes to email marketing (or any kind of digital marketing, since this impacts social network messages as well as mobile marketing). And that breaks the law (or is about to).
    [Social Media] What Do You Do With That? in Friday Flutterings
    Related Stories Social Media for Small Business: Driving Lessons Social Media for Small Business: What Kind and Why? If you’re creating, keep creating. Get comfortable with the crap you create – not for use, but to improve your creation.  Perfect makes Practice. … There will come a time – and maybe already should be here – that every retail sales associate will carry a handheld device or tablet as part of the display merchandising and a way to assist in “ showrooming ” in a profitable manner. … Do you do this?
    [Social Media] Why You Don’t Want To Buy Video Views
    Just like they did with PPC advertising and social media, some YouTube video marketers have got the idea that they can buy video views and succeed. Buying video views ranks right up their with buying PPC clicks and social media shares. They may very well on the short term, but in the long term, spammy marketing methods rarely work no matter what the format. For awhile, YouTube seemed to have been complacent, or at least didn’t take notice to the bad practice of view spam. It seems they’ve started to take notice. Learn to earn your views.
    [Social Media] How Creative Is Your Content?
    Here are a few of the more interesting ideas on content that he shares: Get your staff to interact with customers through social media. Have product giveaway contests that require sharing through social media. Content marketing is a necessity in today’s business climate. Small businesses can get with the program or miss out on opportunities. But you don’t need a huge budget to be successful marketing online. You can get by with some drive and a little bit of creativity. Matthew Barby shared some good ideas for content for small businesses.
    [Social Media] Tracking Influence and Conversations with eCairn
    The team at eCairn has once again released its Top 150 Social Media Marketing sites and there's some great sites to learn from. . The top folks are ones you might expect and some of my own favorites. But there are also a lot of sites I hadn't visited before - and we can learn a lot from what they have to say. The list is worth a travel of your mouse (I'm middle-of-the-pack if you're lookin'). If you're around tomorrow, the eCairn team is also showing a demo of it's conversation tracking product during a FREE webinar on Tuesday, Oct. 5 (11:30a - 12:00p CT). 
  • KIKOLANI  |  FRIDAY, JULY 20, 2012
    [Social Media] Fetching Friday – Resources Mashup & Kitten Who Talks Too Much
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on Have a long, hard look at your blog to see if the foundation is right, instead of chasing the latest social media craze. An Introduction to 7 of the Most Popular Social Networks for Business – Learn how each social network is different from the other so you can spend your time on the most appropriate networks for your business. Social Media / Social Networking.
    [Social Media] Slack: A Communication Tool Every Team Should Use
    We also use  Asana  for project management, Iris for media relations tracking, Cision for media list development, Hootsuite  and Sprout Social  for social media in one spot, Dynamic Signal for employee engagement, Hubspot for marketing automation and lead generation, Mailchimp for email marketing…you can see it begins to get unwieldily. By Gini Dietrich. Alright boys and girls. have a special treat for you today. Some of you may already know about this tool—it’s a favorite of developers and start-up teams that work virtually. Are you ready?
    [Social Media] Users, Stakeholders, Target Audiences…Or Just People
    This Wednesday, October 24, join Mark Story for a Livefyre Q&A to discuss his book, “ Starting Your Career as a Social Media Manager.” You may have noticed a new feature here that comes out on Sunday mornings. Very creatively called, “ The Three Things ,”  Howie Goldfarb , Michael Schechter , and I provide links to one article, video, or podcast we think the other should pay attention to that is outside our professional comfort zones. couple of weeks ago, Howie suggested, “ Robbie and Ruthie Talk about Pickles ” from the Ad Contrarian blog.
    [Social Media] Entrepreneurship is New: And Old and New Again
    Chris Brogan is the CEO of Human Business Works, publisher of Owner Magazine, and a New York Times bestselling author of multiple books, including The Impact Equation, Trust Agents (co-authored with Julien Smith), Social Media 101, Google+ for Business , and most recently published, The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators. About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  –  (Wiley)  . You will really enjoy this conversation.
  • SPIN SUCKS  |  MONDAY, JUNE 4, 2012
    [Social Media] Four Things Customers Want When Making a Purchase Decision
    These are all of the social media tools available on the web today. When I started out on the social web nearly five years ago, there were a fraction of that. We’re so focused on creating engagement – through our social networks and content – that we forget the information our customers are gathering is only as good as what the last person said about it. Most of us know the marketing mantra KISS – Keep It Simple, Stupid. But how many of us actually practice it? Take a look at the image over there on the right. It had only 31 tools. But today?
  • SPIN SUCKS  |  TUESDAY, MAY 26, 2015
    [Social Media] The Hillary Clinton PR Campaign
    The Social Media Campaign. For those of you who have been doing PR for more than eight years, you’ll remember that a lot of what we did before social media was message creation and training. Though it’s still important for everyone in the organization to describe the business the same way, we can no longer get away with things such as block and bridge during a media interview. Related Stories The 2015 Summer Reading List Storymaking vs. Storytelling: Learn from Mary Poppins Is PR Afraid to Earn Media? By Gini Dietrich. Do we have a deal?
    [Social Media] The Social CIO: Texas Health Builds a Knowledge Engine
    Last week I posted a rant about the failure of CIOs to take a leadership role in their company’s social media strategies. Over the last three years, Texas Health has grown its use of a behind-the-firewall social network to more than 3,500 employees (the organization can’t reveal the product’s name because of a non-endorsement policy). The employee-focused social network is changing the way the business operates. The social network “has became our primary form of communication,” Marx said. “I stopped all e-mail to my staff.” million customers.
    [Social Media] Twitter Is Part Of Your Customer Care
    Become a resource, not a salesperson: One of the cardinal rules of marketing with Twitter and other Social Media sites is to be a resource of information and not an annoying, pest selling stuff. To discover, share, question answer sessions and converse on Social Media do join me at a times we may observe that companies are trying to see how best they can use Twitter to promote their products and services. Unfortunately not many get the basics right. The fact is a few good tweets can also provide great customer service. Send a Tweet.
    [Social Media] Facebook Has Lost Their Teen Spirit
    Surprisingly, a lot of the drama and popularity contests stem from social media. But now, most of her social media interactions are on Instagram, Twitter, Snapchat, and Kik (which I do not approve of for a 14 year old). For teens, your popularity on social media depends on how many likes you get per photo (in what amount of time is also a factor here), how many followers you have, and how many shares or retweets you get. According to a Business Recorder survey, Twitter has overtaken Facebook as the most popular social network among U.S. teens.
    [Social Media] Has Yahoo Missed The Mobile Boat?
    This week Yahoo’s board fired CEO Carol Bartz , news that rocked the industry and has some debating if the company’s inability to choose between being a media company or a technology provider is to blame. What were the missteps in mobile that cost Yahoo, a company once so close to expanding its prowess in search, social and technology to mobile, its competitive edge? According to the findings, 28 percent of all American adults use mobile or social location-based services of some kind. We’ll likely never know the answer. Is LBS the big thing for marketers?
    [Social Media] Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch
    The Social Role in Self Publishing. Many writers might think the only role for social media is in the marketing and promotional phase. But throughout the book, Kawasaki provides examples of how his social community made the book better, during each phase. From crowdsourcing feedback to yes, marketing, the Kawasaki discusses how to leverage an active social community. His approach to feedback from readers is very consistent with social media ethos, he invites it and acts on it. And yet. That doesn’t mean the process is easy. Price: $9.99
  • ENGAGE  |  MONDAY, MAY 7, 2012
    [Social Media] 4 Tips on How Businesses Can Be Better Communicators
    Be Simple, Direct, and Honest Believe it or not, folks in the 18–49 age range actually want to buy things and then have a social media parade telling people how awesome these things are. The author of a recent post on The Atlantic ’s website presented a case study of a social media ad for Dove that she felt was counteractive to the company’s main goal—more customers engaging the brand. Train Your Employees to Use Their Voices Effectively Press releases, social media, and advertising aren’t the only effective ways to promote your business and spread your message.
    [Social Media] What Playing the Oboe Taught Me About Building My Own PR Practice
    It was through my love of music that I discovered my passion for branding, public relations, and social media. I came into communications via a rather round-about path: I enrolled in a Bachelor of Music program for oboe performance. Without any communications, journalism, or marketing classes under my belt, and working to build my own consulting practice over the last two years, I’ve had to push myself, think outside the box, and create my own systems from scratch. Attention to detail. The oboe is one of the more challenging instruments one can choose. Obsess, then let go.
    [Social Media] Fired Up Friday
    started Pushing Social with the belief that social media provided a stage for ordinary people to show their greatness. In essence, at Pushing Social we believe that our world is filled with 6 Billion Crazy Ones. Take a minute to watch this scene from the movie Jobs, the biopic about Steve Jobs'' life. We often think that the Crazy Ones are "out there". They are the people on TV, in movies, in Washington D.C. or on the stage accepting a Nobel Prize. We routinely say - "One day I will be great." Guess what. You are great. Right now. Get Fired Up.
    [Social Media] Find Great Apps for Your Nokia Lumia Phone with AppSocial
    For example, I’m more likely to trust a review about a social media app from someone who is a social media professional vs. an average user. You can get to know AppSocial users by their bios and choose apps that are recommended by people just like you – other bloggers, social media enthusiasts, moms, dads, financial advisors, etc. have created three app lists so far for social media enthusiasts, reading, and personal finance. Sure, an app may have 1,000 reviews, but you don’t know who these people are. Silly, yes.
  • SCOTT GOULD  |  FRIDAY, JUNE 11, 2010
    [Social Media] Developing A Strong ‘NO’
    And when they want me to do something that’s a little bit outside my expertise, like a custom CMS or some social media consultancy? No, I don’t want to advise you on social media strategy. Last week, Rich Quick posted an excellent comment on this blog, talking saying “NO&#. It came in the middle of the discussion of the 5 innovations of the iPad, and that Apple’s strength was by saying no to a lot of things, in order to have a stronger and more defined yes. In actual fact, MG Siegler from TechCrunch wrote the same thing yesterday.
    [Social Media] “Social” Attitudes, Attacks & Popularity
    You can see the “self-righteous&# aggression throughout social media when  people claim stupid positions then attack  when others disagree with their positions. Many of today’s popular bloggers have become intolerant to others challenging their positions or beliefs about all things social.  There are many “popular&# bloggers who are on speaking circuits, have published numerous books , massive following and coverage by main stream media and all this popularity has made them untouchable in their own minds. In other words bigoted. Send article as PDF.
  • DEVUMI  |  FRIDAY, AUGUST 29, 2014
    [Social Media] Pinterest Message Marketing for your Business
    As always, your social media marketing, and especially direct messages like this, can not be spam. Pinterest pinterest pinterest board strategy pinterest business account pinterest marketing pinterest strategy social media marketing Pinterest message marketing takes the popular image sharing platform and gives it a new, more personal, text based twist. Choosing to use Pinterest message marketing with your business can help you open up new relationships, start collaborations, and begin writing exciting new chapters in your brand story. Postcard by quaddles.
    [Social Media] Jing is a Powerful Online Visual Communication Tool - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Getting Started with Social Media - A Small Business Checklist | Main | How Social Media is Revolutionizing the College Textbook Market » August 09, 2010 Jing is a Powerful Online Visual Communication Tool If you have wondered how the tech bloggers create high resolution screenshots with descriptive annotations that convey a clear message, than look no further than Jing. What Exactly is Jing? Has this been helpful? 
    [Social Media] How to Contribute to an Open Playlist on Spotify
    My colleague and brilliant marketer, Tara Coomans, created an open playlist on the music sharing service Spotify, and has invited anyone to help beef up the party mix for our annual Hawaii Social Media Year in Review partee. Yes, of course you are invited! But about the Spotify Playlist: Great idea! thought. But it is easier said than done. So here is a quick cheat sheet. Of course, you will require a Spotify account before you can add any songs to the playlist. Visit Spotify and set up your account. Then navigate to Tara’s playlist. Subscribe to the SMCHI Playlist.
    [Social Media] The Secrets of Viral Videos – One Theroy seems to have some Substance
    As some of my readers know, I have a section on measuring Viral Videos in chapter 2 of Social Media Analytics, and some of that information came from a 4 year old TechCrunch post by Dan [.]. My jaw dropped while reading a post by Jeff Bullas on the 4 Key Elements for a Viral Video tonight. Viral Video Dr. Brent Coker Viral Videos
    [Social Media] Your Business: How Do New Customers Find You?
    There are many platforms and places to hang a shingle or spotlight your business: Social Media. Search and Social. While you’re working hard making your company easy to find, your prospects are doing one of two things: looking in a search engine or asking their friends and social networks. The findability of your business relies on search and social. One of the reasons we recommend having a static presence on social networks is to help your prospect easily find your company location and contact information, while helping you in improving search results.
    [Social Media] A Day in the Life of a Millennial
    Whether it’s through texting, BBM, email or social networking, we are communicating to our friends. And although social networking has fuelled the idea of intertwining worlds, the explosion of mobile communications and technologies has taken it one-step further. Home It’s Josip Archives Let’s Talk The Word on the Web A Day in the Life of a Millennial Written on July 27, 2010 by Josip Petrusa 0 Comments Tweet Share 1 save We all woke up today just as if it was any other day. Each with our own priorities and responsibilities to deal with. Today is like any other day.
    [Social Media] Marketing is an infinite game
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « #deadlinefail | Main | Turn skeptics into advocates at Blog World Expo » Marketing is an infinite game This morning, as I was doing some research for microMARKETING I came across a great quote by a religion scholar named James P. Pre-Order from AMAZON Pre-Order from BARNES & NOBLE Pre-Order from BORDERS Downoad My eBook Download my FREE marketing and social media eBook. Carse. Carse.
    [Social Media] Upcoming Reviews of Analytics Platforms
    I’m currently reviewing new features of Synthesio Social Media monitoring platform; also taking a deeper dive into eCairn (blogging / influencer / contact manager ) and CisionPoint (I’ll be doing a seminar with Cision in mid November, soon to be formally announced).  Tags: web journal Business Cision CisionPoint customer relationship management eCairn Facebook Social Media Social Network There’s a couple of other platforms I am looking at now that are earlier stage but I’ll be talking about them shortly, as well.
    [Social Media] The Responsibility Of Twitter
    It could well be one of the most important reads about Twitter (and, social media) in a long, long time. The New York Times took Twitter to task: "While people are learning to accept information posted to the social Web with a large grain of salt, they may not be able to distinguish between useful updates and fake ones during a crisis or disaster, which can become dangerous. Get media savvy. On January 30th, 2011, I published a blog post titled, Get More Media Savvy. No, this doesn't require anyone to get a degree in media studies. media creator.
    [Social Media] Blogging: The Small Business Way
    Chris Marentis writes from experience about lead generation, closing the sale and leveraging social media. He is the founder and CEO for a local internet marketing company Surefire Social, a resource for local search marketing. Blogging has different meanings for different people. It would only be logical that entrepreneurs who use blogs as a marketing tool should likewise utilize it specifically to market goods and services. It is crucial for local businesses to maintain a blog in order for them to be competitive. If Content is King, New Content is Emperor.
    [Social Media] Monday Roundup: Making Connections
    IBM CEO points to social strategy with a twist. Why:  Mark Schaefer reviews IBM’s new strategy that includes a shift toward making meaningful connections with consumers via social media. Good morning! Today’s President’s Day here in the U.S. Anyone lucky enough to have a day off from work? Connections are an essential part of the human condition. Making the right connections can lead to big things… perhaps even the presidency! So this week’s roundup features seven posts from around the web that focus on just that: making connections. 1. 
    [Social Media] Book Review: What Happens on Campus Stays on YouTube
    This book tells students how to change their digital presence to help their future, how to protect their identity online and offline, how to use social media to help their career and provides real life examples of lessons learned by individuals and companies. Social media sites such as LinkedIn, Twitter and Facebook are great for connecting with people. When thinking about preparing for the real world, college seniors think about updating their social media sites by making everything super private in hopes that employers won’t be able to find them.
    [Social Media] Using YouTube for B2B
    Related Posts Engaging Through YouTube – Charity Inspiration Five Web Design Trends to Watch Why They Don’t Follow You On Instagram Adapt Your Website to a Mobile World Awesome Nonprofit Social Media Decks from #14NTC BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups. YouTube reigns over online video sharing. With the ability to transform a mere Canadian child – Justin Bieber – into a worldwide household name, YouTube carries sizable clout in the modern world. I’ll let you decide if this was a positive or negative thing in the case of Justin Bieber! Boost SEO.
    [Social Media] What Marketers Are Learning From Occupy Wallstreet
    long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. While neither of us can claim to be politicians or economist, we discuss the power, value and merits of #occupywallstreet and how Social Media continues to play a pivotal role in our redesigned world. media hacks. online social network. social media 101. social media marketing.
    [Social Media] Making Your Community More Responsive
    Promote discussions through social media channels with links back to where members can reply.  Does your community have a low level of responsiveness? Are there a large number of discussions with a small number of replies? Do members have to wait a long time to receive a reply to a discussion? There are a few simple tips to increase responsiveness. Ensure every discussion receives a reply within 24 hours. You need to work hard or have volunteers to do this.    Create a weekly list of unanswered questions/toughest questions.
    [Social Media] Do The Work – Introducing the Social Pros Podcast
    It’s called Social Pros – Real People Doing Real Work in Social Media. I’ve done a little podcasting in the past, and quite a few interviews here on Convince & Convert , and I’m thrilled to be adding Social Pros to the array of high quality content we create every week. What is Social Pros? Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Social Media Stat of the Week , discussed and ratified or debunked by me and Eric Boggs of Argyle Social.
    [Social Media] Your online community could be your gold mine and you don’t even know it.
    It doesn’t see that these social media community members are deeply engaged—with one another, with the industry, with using and providing technical and business information—with all the things the association says are its mission to provide. MUST READ post from Andrea Pellegrino over at the Demand Perspective on The New Rules of Engagement Present Opportunities and Threats for Association Membership: She describes an association losing members despite “aggressive acquisition efforts” – but sitting on a goldmine. The association doesn’t see it that way, however.
    [Social Media] Four Strategic Social Experiences
    Social technology is flooding the “clouds” with buyer and supplier sentiments toward brands, organizations and individuals. No amount of marketing, advertising or social media strategies will change this. An article in HBR titled  Social Strategies That Work  by Miko?aj aj Jan Piskorski states:   A successful social strategy would focus on work that reduces costs or increases customers’ willingness to pay by helping people establish or strengthen relationships if they do free work on the company’s behalf. Rethinking Business.
    [Social Media] How To Figure Out Your Sales Funnel
    The ones who heard or saw and responded went further into the funnel. A lot of people are active online, so social media  may be the first place they become aware of your brand. You see the term “sales funnel” many times in marketing. It’s a good analogy in one way because a funnel is used to catch a wide stream of something and narrow the stream to the size of the container. The sales funnel has filters in it so only the right things get through. Think Backwards. The best way to figure out how to get a particular result is to work back along the process.
    [Social Media] How P&G Is Leveraging The Winter Olympics To Build Its Customer Community
    Proctor & Gamble became a poster child for social media engagement in 2012 with its ‘Best Job’ television spot for the London Olympics. Not only did it become a viral sensation across multiple social media channels, but it also won the  Emmy  for Commercial of the Year (a fourth straight win for ad agency,  Wieden & Kennedy ). Originally published in Forbes. In doing so, P&G reveals three critical steps in the architecture of a global brand community: 1. Without that clarity, one cannot hope to tell a story worth sharing by employees and customers.
    [Social Media] Monday Roundup: Blogging Tips from Around the Interwebz
    Where is Chuck Norris and other crucial social media questions. Happy Monday, everyone! There’s a ton of stuff going on, so here at WUL we’re taking a short break from “live” blogging this week. That doesn’t mean how we can provide value to you isn’t still on our minds… it is! So, in the spirit of education and the public good, here are are five articles that will provide you with blogging tips from optimizing your excerpts to increasing your readership. Enjoy! Image: By Cortega9 (Own work) [ CC-BY-SA-3.0 ],  via Wikimedia Commons. 1. 
    [Social Media] Applying Social Leverage
    What Social Levers Achieve Tipping Points? Gladwell describes the “three rules of epidemics&# (or “agents of change&# ) in the tipping points of epidemics. 1) The Law of the Few : “The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social skills. 2) The Stickiness Factor : the specific content of a message that makes it memorable and have impact. 3) The Power of Context : Human behavior is sensitive to and strongly influenced by its environment.
    [Social Media] 2012 Mardi Gras and Fat Tuesday in New Orleans: Different?
    Mardi Gras and Fat Tuesday must be different given the proliferation of camera phones and social media. Worse yet are the now ubiquitous HD video cameras that are embedded in most phones which leads to an even more robust experience of sight, sound and motion. Socialnomics
    [Social Media] Fetching Friday – Resources Mashup & Matt Cutts on Blackhat SEO
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on Tips for Creating Posts That Will Spread on Social Media – If you want a post that is going to spread like wildfire, you have to consider the following when creating your content to ensure that your post will be given extra social media love. Social Media / Social Networking. Have Your Registered for Blog World Yet? So what are you waiting for?? Blogging / Writing.
    [Social Media] Stop Driving Me To Your Competitors
    Stop Driving Me To Your Competitors originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. You’re in business for one reason – to make money. There are many reasons you can be in business, but at the end of the day the key factor across all is making money. Otherwise, you wouldn’t be in business at all – you’d be working at a business (though the reason would still be to make money). The Rogers “Experience&#. The User Experience.
    [Social Media] InstaBRAND on Instagram
    Instagram is at the forefront of the visual media revolution, challenging norms on text heavy social networks. There seemed to be a tipping point starting in 2012 with a little bit of a backlash from marketers who were tired of public relations and social media types owning and pushing content marketing strategies. It is a diluted/watered down version of a brand’s core storytelling experience. I’m probably going to p**s off a lot of PR, SEO and social media types, but the truth is most marketers and consumers are tired of hearing the record stuck on repeat.
    [Social Media] Conducting Surveys: The Good, the Bad, and the Ugly
    When the economy went south, he turned to social media and does this to feed and clothe himself.  In his free time, he does… well… social media… and publishes the  Extremely Average.  He can be reached on  Twitter  or by carrier pigeon at the house with the big tree out front. Today’s guest post is written by Brian Meeks. know almost as much about PR as I do about women. I won’t go into the math, but suffice it to say that it is a whole integer well south of zero. I do, however, know a thing or two about data. Well, you could ask them. Da da da.da da da).
    [Social Media] More Than You Would Like, Less Than You Think
    Recently I was speaking on a panel for gamification and social media, and was asked how much time and effort should be invested into these efforts. Social media is not free. Question: “In my Social Media efforts, is it as simple as just offering rewards and points, or is there more to it?&#. The answer of course depends,  but in my opinion I believe it can be summed up this way: “More than you’d like, less than you’d think&#. It is also not a panacea for all your business woes. Moral of the story? Answer: No. Socialnomics
    [Social Media] Impressive Digital Campaign: Magnum Pleasure Hunt
    Super Bowl Becomes Social Bowl. Great Value Created by Toyota in Tough Market with Social Media. Tweet The new Magnum Pleasure Hunt is one of the most impressive digital campaigns that I’ve seen for a long time. More and more brands choose to create videos that take over sites already know, like for instance the Desperados Youtube takeover that we wrote about yesterday. The Magnum Pleasure Hunt is a new game to market the new Magnum ice-cream and the game is a full Flash experience created by Swedish Lowe Brindfors. And then the action takes on.
    [Social Media] Web Journal June 6th-June 12th plus the price of Gold
    Anyway, Fred Wilson’s feeling was that Gold doesn’t really contribute to Social Good – it’s easy to redeem but doesn’t … add value to society – here’s more from his post: I’m not sold on gold. I don’t really know what I’d do with a bunch of gold. But then again, all this internet stuff might be dangerous for our brains – at least – some studies claim to show this such as the one cited in Is Social Media Dangerous for Your Brain? in Social Media Today earlier this week.
    [Social Media] How To Repair Your Company’s Image And Regain Brand Equity
    Johnson, who is a  social media public relations  counselor. He helps global companies, small businesses, and non-profits use public relations and social media strategies to strengthen brand equity. You can learn more about him at  Get Social PR. . Photo credit: macshack from My plan to publish the last in a series of six crisis management posts was delayed by a mountain of work from my clients. About a week ago I moved cross town to a new condo in an eclectic neighborhood of Indianapolis. In any case, the moving company was liable. Apologize.
    [Social Media] Japan Social Outreach from Amex
    American Express  launched “ Friends of Japan ,” its first-ever global social media program on Facebook.  The program is designed to reignite attention and support for earthquake relief efforts, by introducing a social, word-of-mouth campaign that builds upon previous contributions and fundraising activities by Amex since the disaster struck five months ago. I’d argue this is world-of-mouth and it’s nice to see a company like Amex leveraging social media for social good. Featured Social Good
    [Social Media] The Commune Economy
    Old business models applied to use of social technology aimed to attract people into transactional traps by appealing to and creating self interest. Getting your blog, your content and profile highlighted in one of major media communities strokes the ego and fulfills the intended self interest, you are important and admired. These social media models represent the same old media models just with a different twist. Their use of social technology is aimed at preserving the same old thinking. Common beliefs are what creates relational bonds. Lets admit it.
    [Social Media] Week in Review July 28 – August 2, 2014: Posts and Podcasts
    Icing on the Cake: Merging Social Media and Direct Marketing. Guide to Social Media Etiquette for Business. Week in Review July 28 – August 2: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts. The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. NOTE: Slideshare deck will be posted later today]. The Steps From Business Owner to Franchise Owner. L.I.F.T.
    [Social Media] Content Marketing Tip: Video Transcripts
    Try putting up a transcription of the audio in with the actual media file. ”) That’s French rookie Jean Alesi at Indy 500 2012 Media Day. Maybe you were working from a script, maybe you can type really fast, or maybe you even hire a transcription service. (I was recently on Jay Baer’s Social Media Pros podcast , and he told me they used a transcription service.). So you shot a video of your latest product offering and you want to get some SEO/content marketing juice out of it. couldn’t transcribe it because I don’t speak French.
    [Social Media] Facebook shares are 6x stronger than Tweets
    Eventbrite demonstrates Social Commerce in action; specifically the Facebook “Like&# and the “Tweet&#   increase ticket purchases, especially when shared after the point of purchase. Between the social networks, Facebook shares led the pack, generating an average of $2.52 Facebook to this day is still a more “social&# platform where people show who they are, what they do, and where they like to go. But for now, Facebook still takes the cake on ROI on event sales and promotion via social media. It “mirrors&# their real life. Perhaps.
    [Social Media] LIVESTRONG Will Survive Armstrong
    As someone who has covered LIVESTRONG social media since 2009 , and even fundraised for them , it seems obvious to me that the foundation will survive Lance Armstrong’s public doping scandal. Media pundits who question the foundation’s future have no idea what it’s like to be a part of or interact with this community. You might say I have some skin in this game. The voluntary move to separate Armstrong from LIVESTRONG came almost at the same time as Nike’s decision to pull sponsorship, in effect retaining the integrity of the LIVESTRONG community.
    [Social Media] What the Best Bloggers Do Right
    From sharing your latest post on social media, to sending out new posts via email to your newsletter subscribers, to setting up RSS feeds for your blog, there are umpteen ways to bring your blog into the public eye. Jeff Bullas’ excellent piece “50 Ways to Promote Your Blog “  is a must-read for bloggers who haven’t gone the blog promotion route yet. I may not be Jeff Bullas, but here are my two cents on writing a blog that draws in readers like flies to honey : Promote your posts on social media. Last time I checked , 3.75 Your guess is as good as mine.
    [Social Media] Ten Communicators to Follow
    Abbie and I became fast friends (it isn’t hard with her; she’s wonderful) and have been friends long before this social media thing took hold. It is meant to help put numbers behind media relations efforts, which we all know is part awareness and part getting the right people to the door to buy. Only two days left in this series and it won’t be me who finishes it up (though Lindsay and Jess won’t disappoint!). My last work day of 2014 is tomorrow so I will be digging into the case of wine that arrived last night. Merry Christmas to me! Abbie Fink.
    [Social Media] What We Want Versus What We Need
    What We Want Versus What We Need originally appeared on Danny Brown - there's more to life than social media - all rights reserved. Oftentimes in life, we have these little moments of real time to ourselves, where there’s nothing but silence to keep us company. In today’s always on, ever connected world, these moments in time become ever rarer, and we have to grab them while they’re here. In these moments, we see many things in a different light. One direction we were on is revealed to be flawed, while journeys yet to take become more important. So, yeah.
    [Social Media] How Ryan Cox Is Stepping Up to the Childhood Hunger Plate and How You Can Help
    He’s not a celebrity; he doesn’t have the ears of millions through political or media channels; and he’s no Superman. Friends across social networks began donating, helping, supporting, sharing, and more, and the project took a life of its own. We want to create a simple interface that can get someone activated to help, someone who isn’t as socially forward or active as myself. I’ve had so many people reach out from other states ask, “How can I get that started here? These are just some of the statistics from the study. ” she asked.
    [Social Media] 5 Things Article Marketing And Blogging Have In Common
    As with any type of content marketing, articles and blogs both have huge SEO and social media benefits. Article marketing is generally thought of as something that takes place off of your website whereas blogging is generally something thought of as something that takes place on your website. However, you can publish articles on your website and you can blog apart from your website. However you look at it, both forms of marketing can fit nicely into what we call “content marketing.&# The same is true of onsite content designed to gain search engine rankings.
    [Social Media] How To Write The Perfect Twitter Bio
    Just like anything else on social media, you are putting yourself out there. Writing your Twitter bio may be the most complicated thing about Twitter. Well that, and trying to figure out how to contain all your thoughts in just 140 characters. However, just mindlessly writing your Twitter bio may do you more harm than good in terms of followers, and people who actually can find your Twitter account. It may be time to rethink what you currently have. Your Twitter bio is not a grocery list. Your bio is the place to describe yourself to the world. Trust me I am victim of this.
    [Social Media] RIP 3 Ways Facebook is Killing Your Website
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search R.I.P. 3 Ways Facebook is Killing Your Website August 3rd, 2010 |Written By: Jay Baer | View Comments Tweet The game used to be relatively simple. Looking forward to meeting you at Coastal Social. Build a website. Bingo!
    [Social Media] The MetricsMan Comes To #measurePR
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# Ah, ROI. Whaaa? “Who’s the Child Catcher?&# Consider yourself enlightened. Maybe less than 10%.  Ready?
    [Social Media] How Local Can Be Even More Powerful that Global
    With search tools in all of the social networking sites , with target markets easily available when advertising on the internet.don't forget that this global tool called the Why Social Media Works for Small Business. The Age of Mass Social Production. How Social Marketing is Making the Invisible, Visible. Marketing Strategy the global economy globalisation search tools social networking sites internet tools small businessThis is all true but I think it tricks us into thinking too globally. also a powerful local search engine.
    [Social Media] Fetching Friday – Resources Mashup & Baby Monkey
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on Optimizing 3 Types of Content on YouTube, Flickr, SlideShare – The following are three different types of media you can optimize on other networks with strong domain authority. Social Media / Social Networking. The Reality Of Generating Business Through Social Media – A look at generating business through social media, and actually making money.
    [Social Media] Writing Around the Web – Twitter Tools, Measuring Blog Growth, and Affiliate Marketing Organization
    Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! It goes beyond just about creating a blog or social media account. So whether your online marketing consists of social media, search optimization, PPC, or other tactics, here are some simple steps to take to measure your strategies for the best results. Social Media. 10 Twitter Tools Used by Social Media Experts – Take a look at what the social media and industry experts are using!
    [Social Media] Web Journal – November 12th – 20th, 2011
    Infographics: There’s a cool infographic on Social Media Monitoring tools I found today while using Zite that shows 2/3 of users would switch platforms if they found something better (but we don’t know the sample size and the infographic is skewed towards twitter). found another infographic on Workplace Stress on Dr. Ward’s blog, worth [.]. web journal
    [Social Media] The Three Elements of Storytelling
    Social media is actually making us more literate. Our new media gives us opportunities to expand our storytelling skills much like they did for those who created the basis of nearly everything we know. Erik Hare consults with (very) small business in social media and other ways to tell their story in Saint Paul, Minnesota.  He has years of experience writing and editing novels. Today’s guest post is written by Erik Hare. The black and white TV images flickered inside the homes of viewers. Storytelling has long been an important marketing tool.
    [Social Media] Community Involvement, an Invitation
    Social Media Network. We have been running the new publishing model for just over seven months now and it is both more successful and less than I had hoped. The Premium Content Weekly Letter is doing pretty well, with good interaction from the subscribers with regard to content and Q & A. The Monthly Letter had a few subscribers, but they were too busy for the long-form format and back-and-forth required for the micro-coaching. So the Monthly Letter has been discontinued. Please consider getting involved with one or both groups. Volume Two comes out later this month.
    [Social Media] More from J.A. Konrath on the Future of Publishing
    The Weekly Letter covers topics such as: How you can use Social Media today to get more business. Read the whole thing: What, Me Debate? I’d love to debate John Sargent, Megan Tingley, Jamie Raab, or even Scott Turow–folks who have said such jaw-droppingly stupid things that my gallbladder squirts bile when I read them. The publishing industry employs thousands of people who are invested in its success. It has spawned several periodicals, newsletters, and websites dedicated to reporting industry happenings. But that won’t ever happen.
    [Social Media]  JJ&P Wins 2014 Award – Best Communications Firm
    Professional perspective: Social media is 21st century marketing Many firms and GPs don’t see the potential of social. JJ&P Wins 2014 Award again from M&A international. Best Communications Firm – Venture Capital and Private Equity Industries – North America. Related posts: Menlo Ventures Names Sales Expert Jim Dawson As Venture Partner Jul 2, 2014 source: WSJ Menlo Ventures named Jim Dawson, Cybersecurity is hot, but a bubble it’s not January 19, 2014 source: VentureBeat by Bob Ackerman, Allegis Capital. homepage
    [Social Media] Newsjacking: The Good, the Bad, and the Superbowl
    What could the deaths of innocent people or the downing of an aircraft REALLY teach you about PR/marketing/social media? Related Stories Influencer Relations: Tips to Extend Your Current Campaigns Use Media Relations to Get on the First Page of Google Eight PR Sins Every PR Pro Should Avoid. Communication Media Relations #deflategate best buy memes New England Patriots newsjacking Seattle Seahawks serial Superbowl Twitter Twitter fails By Lindsay Bell I hate newsjacking. Like, viscerally hate it. Thankfully, that didn’t happen—not that I’m aware of, anyway.  NOTHING.
    [Social Media] 5 ways to market if you don’t have a lot of money
    know…I didn’t even mention social media or direct mail or cold calling. No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money? Well, the short answer to that is you’d better find some resources for marketing or you are in a lot of trouble. But, that doesn’t mean they all have to cost an arm and a leg. In the meantime, while you’re scraping together the money to spend on marketing — try this budget friendly tactics.
  • GREG VERDINO  |  SUNDAY, MAY 9, 2010
    [Social Media] microMARKETING live at Brand ManageCamp 2010
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Powerful job opportunities | Main | microMARKETING through the eyes of an indexer » microMARKETING live at Brand ManageCamp 2010 I speak at a lot of events, but few stand out for me like Brand ManageCamp. This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer.
    [Social Media] 5 Ways to Check Your Online Reputation
    For forum posts and other word of mouth press, use your company name and append it with words like “forum,” “blog,” “Facebook,” or “Twitter” to catch major social media sites, blogs, and forums. Ways Businesses Should Use Social Media. This is a guest post by Peter Nevins. You have traffic, but no leads. What could be the problem? Maybe your online reputation is killing you. From bad reviews to malicious forum posts to negative word of mouth, your reputation precedes you for good or for ill. Then you have to fix it.
  • KIKOLANI  |  FRIDAY, MARCH 6, 2015
    [Social Media] Fetching Friday – 23 Posts on Marketing & Productivity
    Four Ways to Increase Social Shares for your Website Content by Greg Miller. Social Media Marketing. Tools to Boost Your Social Media Productivity by Pratik Dholakiya. Google+ as We Knew It Is Dead, But Google Is Still a Social Network by David Pierce. 12 Social Media Marketing Strategies to Increase Your Online Sales by Mark Hayes. How To Integrate Social and CRM Data to Improve Your Twitter and Facebook Ads by Nathan Mendenhall. Tools to Boost Your Social Media Productivity by Pratik Dholakiya. Content Marketing.
    [Social Media] Seven Ways To Use Photos To Amplify Engagement On Your Facebook Page
    The reason why Facebook paid a billion dollars for Instagram is the same reason why Pinterest is one of the fastest growing social media sites in history. It’s also the reason why Facebook redesigned Pages to the new Timeline layout: People Love Pictures. Over 300 million photos are uploaded to Facebook every single day! Facebook users love liking, commenting on, and sharing photos more than any other type of content on Facebook. So posting photos automatically gives you an advantage in the Edgerank game. Post Big Photos. Use Reddit. Inject Virality. Inject Fun.
    [Social Media] The Art of Saying Thank-You on Facebook | Almost Savvy
    Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search The Art of Saying Thank-You on Facebook Posted by Irene Koehler in Facebook on October 6, 2009 | 4 responses You’re on Facebook, right? If you are looking for a social media guru, youve come to the wrong place.
    [Social Media] What the Changing World of PR Means to Today’s Organizations
    Last week was an interesting week in the high-tech, social media, Internet geek world. And  rage on the social networks  helped get the NFL referees back to work. No more media impressions and advertising equivalencies. First, Twitter is trying to figure out how to clean up its act, have a consistent brand, and make money, so it’s  shutting out third-party app developers. Then, Justin Timberlake announced  a new MySpace , taking advantage of the hits Facebook has had on Wall Street. Never before have we had so little control…and so much control. PR Today.
    [Social Media] 25 Secrets – How I Wrote and Marketed a New York Times Best Selling Business Book
    Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. 25 Secrets – How I Wrote and Marketed a New York Times Best Selling Business Book is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. One of the key theses of my new book Youtility: Why Smart Marketing is About Help not Hype is “radical transparency.” Why are you holding back? No Secrets.
    [Social Media] The Future Of Books And Publishing
    If you've been playing along at home, you'll know that a frequent guest on the show (and one of the Media Hacks co-host) is Hugh McGuire. media hacks. online social network. social media 101. social media marketing. Episode #279 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. wish more people would read (more) books. In a world of Blog, Podcasts, Twitter , magazines and more, I still get the most value out of reading and thinking about a good book over anything else. Enjoy the conversation.
    [Social Media] A Content Strategy Fit for an Oscar
    For an example of blockbuster content, check out Mack Collier ’s post on the cost of social media consulting. Not only did the content not match up to the headline, but the headline alone caused the publication and the author endless social media headaches, because many people don’t read past headlines before forming an opinion. No one can put out a blockbuster hit every time, but make sure your content plan includes a variety of topics, media formats, and styles, to keep your overall strategy effective in spite of the occasional stinker. By Kerry Gorgone.
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