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    [Social Media] Social Media’s Shocking Statistics
    With 500 Million + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening.shockingly so. The significance of social media for businesses is equally big. Blog Facebook Metrics Twitter blogging blogging stats facebook fans facebook marketing facebook stats social media statistics social media twitter social media's shocking statistics twitter statsExpanding your brand's potential reach via Facebook, Twitter, YouTube and more has become the holy grail of marketing.
    [Social Media] 5 social media misconceptions (and opportunities) in financial services
    The financial services industry feels like it’s not ready for social media. Consumer banking isn’t where financial services firms make their money, so the compliance & customer service burden of “switching on” social media doesn’t feel worth the investment. This is a false economy, because the thing that makes social media so powerful is the way it enables small groups of motivated people to influence many people, very quickly. If social media effort is to be useful, it should contribute to existing business aims and measures, not create new ones.
    [Social Media] Social Media Integration – How do all the pieces fit?
    Social Media Integration takes several forms (Inside, outside, local, global, enterprise, etc.), that can be used for your social media usage as well. There have been several studies done to show that brands engaging in social media are much more likely to be searched for. Also, you can ensure that your social profiles are linking back to perfectly optimized pages. These pages are the links you want to send out via your social profiles. Put links to your relevant social profiles in the emails and display them prominently. Design.
    [Social Media] Exactly what role did social media play in the Egyptian revolution?
    Meanwhile a debate continues to rage in the blogosphere as to the exact role played by social media. While commentators such as Brian Solis and myself have argued against the off-hand dismissal of social media by Malcolm Gladwell ,  Evgeny Morozov and Will Heaven , Jeff Jarvis and Jay Rosen made the sobering point that it’s silly to argue the issue in absolutist terms. Similarly, Stowe Boyd writes : “Ideas spread more rapidly in densely connected social networks. So how did social media play such a significant role in fueling a popular revolution?
    [Social Media] Want social media success? Make it meaningful.
    Have you ever seen someone say “Wow, look at that social media campaign. Would the Old Spice social media campaigns attracted any attention if they just consisted of “Here’s our crap, now buy it&# messaging? Social Media Meaning PassionLook how amazing it is that they are pushing out their same old advertising crap and ignoring everyone. Look at the way they haven’t embraced the medium, but instead have just found a new way of doing the same old crap. This is such a terrible waste of time, we should all emulate it.&#
    [Social Media] Want social media success? Make it meaningful.
    Have you ever seen someone say “Wow, look at that social media campaign. Would the Old Spice social media campaigns attracted any attention if they just consisted of “Here’s our crap, now buy it&# messaging? Social Media Meaning PassionLook how amazing it is that they are pushing out their same old advertising crap and ignoring everyone. Look at the way they haven’t embraced the medium, but instead have just found a new way of doing the same old crap. This is such a terrible waste of time, we should all emulate it.&#
    [Social Media] Media140 – Social Media in London
    Media140 Social meetup in London. On Thursday I spoke at the Media140, a Social Media Meetup in London. The event was mostly dominated by Social Media agencies and consultants. They kicked things off with an informal open conversation about Social Media. specific angle , social media for customer service , in which they had clear expertise. Perhaps it’s something about Social Media – we’re all learning together – that makes interaction more likely. Sadly it rarely happens. An openness to debate.
    [Social Media] Social Media Isn’t Conversation, It’s Publication
    The idea that social media allows us to engage in online conversations is getting people into all kinds of trouble, because what we’re doing when we click “Tweet&# on Twitter or “Share&# on Facebook isn’t conversation — it’s publication. Anyone who is monitoring your social network activities (trust me, someone is doing this) only needs to take a screen shot to have a permanent record of something long after you’ve tried to cover your online footsteps. Tags: Social Media It’s unclear what everyone means.
    [Social Media] What every social media marketer should know about the 2013 FTC guidelines
    Social Media Ethics Briefing: Staying Out of Trouble — presented by Andy Sernovitz from on Vimeo. In his BlogWell New York ethics briefing,’s CEO, Andy Sernovitz, shared his recommendations on how to stay safe and ethical in social media. Below is live coverage of this session by Theresa Braun of Likeable Media: — Andy: Here’s the issue: As a social media leader and big brand, you’re surrounded by so many resources, but there’s no one to help you with legal issues. We all need to watch this asap.
    [Social Media] 10 Reasons Why Your Business Needs a Killer Social Media Strategy
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch. Why do businesses need social media? Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. Well done!
    [Social Media] What Business Goals Can Social Media Serve?
    'The changes in how people behave and buy as explained in the introduction to social media and social business are essential and show the many potential business goals and benefits of social media. While social media programs are basically designed to improve and strengthen the efficiency of a multitude [.]. Social media marketing Let’s take a more in-depth look.
    [Social Media] 5 Types of Social Media Con Artists
    Over the last few weeks, I’ve heard similar  from Pushing Social Readers. Unfortunately, the latest social gold rush has attracted its fair share of con artists. Here are five types of social media con artists to watch for: #1: One-Trick Ponies. Remember that most social media challenges are solved with a blend of tactics from many disciplines including direct marketing, conversion optimization, content creation, and others. Successful social business and content marketing is built on precise execution. Social Media2: Big Thinkers.
    [Social Media] The Key Issues in Social Media Monitoring Today
    He is hosting the UK’s leading social media listening conference, Monitoring Social Media 2010, in London on 22nd November, which I’ll be attending. Tags: Social Media social media monitoring This is a guest post from Luke Brynley-Jones, Co-founder of Influence People. Luke is kindly offering a 10% discount The Cube readers. Just enter the discount code “redcube” when you book online. [.].
    [Social Media] Fear and Social Media
    During CommPartners’ Social Learning session at #ASAE11, attention turned quickly to social media. So I read Why Companies are Afraid of Social Media , a guest post by Eric Deckers, Jason Falls ‘ co-author of the upcoming book, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing. Senior management’s concern about social media is really saying “we don’t trust our employees and members.” For social media, you have to take a leap of faith and trust your people. with ….
    [Social Media] Why Do Organizations Still Fear Social Media?
    Before organizations can begin to think about having or being a social brand or a social business, they have to back up and temper their opinions or notions of what they think they know. Invariably what I see when I walk into the largest of the large or the smallest of small companies, are companies struggling with 2 schools of thought: (1) That they must corral the social employee and (2) How do they control the social customer. Let’s take social out of the equation and think about fear for a second and how it motivates companies. Stronger. Faster. Longer.
    [Social Media] Social Media -Outsource or Not?
    Social Media Outsource. have been a firm believer of the fact that one needs to segment audience and engage them with customized content thorugh different social media channels platforms and this requires serious efforts. So, while it’s good to say that the corporates should not outsource their social media efforts-the fact of the matter is-corporates should focus on creating policies, processes and KPIs, and leave the actual engagement wherever possible to outside agencies. The Ultimate Online Social Experience! Image Source:  [link].
    [Social Media] Questions to Ask Before Starting in Social Media
    So you’re thinking about jumping into social media. You’ve read a whole slew of blog posts, news stories as well as examples of how social media has helped businesses like yours cut costs and market more effectively. Or are you just jumping in, because everyone’s telling you that social media isn’t for toe-dippers? Okay, this might seem like an obvious question with an even more obvious answer, but have you really asked why you’re about to start using social media? Have You Carried Out a Social Media Audit?
  • KYLE LACY  |  TUESDAY, JULY 5, 2011
    [Social Media] The 5 Pitfalls of Social Media Engagement
    What did you do recently to celebrate Social Media Day ?  Social Media (for me, that’s Twitter, Facebook, my blog, YouTube and my online marketing efforts) can and has enhanced my life greatly.  There’s a reason it’s called social media.  It was only when I began to connect for purely social reasons and for the interest in a relationship that I “got” it. Once you do, cultivate those relationships and BE SOCIAL. Social media is not a match for push marketing. Suggestion:  Identify why you’re online and engaged in social media
    [Social Media] A Blog is a Better Social Media Hub Than Twitter
    If you’re relying on Twitter as your social media hub, you’re limiting your potential for impact and influence. third-party hosted blog (like the Socialized blog) requires a hosting plan and installation on a third-party server. have a Tumblr page, often referred to as a tumble log, called Social Kapital , that I use for posting things I want to share but which are not related to the subjects I cover in my regular blog. This post is intended to highlight why a blog is a superior social media hub to a Twitter account. Mashable. Guy Kawasaki.
    [Social Media] Measuring Social Media ROI
    Another year of measuring social media ROI. Because first, we should dispel some myths about measuring social media ROI. I’m an advocate for social media ROI, but before we can measure social media ROI, we have to kick these myths to the curb. Now hear this: social media is not free. Social media requires the planning and respect of your entire company, just as any other marketing and communication initiative. The Truth: Social Media Requires Investment. Culture ROI social media Vent
  • SPIN SUCKS  |  THURSDAY, JULY 21, 2011
    [Social Media] Social Media Fatigue
    What is social media fatigue, what do you think causes it and what are a few ways to combat it? Social Media Fatigue originally appeared on Spin Sucks on July 21, 2011. Social Media Arment Dietrich beatriz alemar gini dietrich online time commitment social media fatigueDoes it feel like it was JUST Facebook question of the week time?! Today is Thursday. Right?? Well, if I’m wrong and it’s not Thursday, surprise! I’m coming to you from a hotel room. took his advice. I’ll try something different next time.
    [Social Media] Succuessful Social Media Engagement Requires Generosity
    Generosity is a huge part of the social media experience. In fact, social media is all about focusing on others and not on yourself. Social media generosity 101: Do you research new information in your niche? It also drives links back to your social profiles and even your web site when people want to learn more about you. When was the last time you asked someone on your social media network how things are going? Tags: Social Media in Action generosity Social Media social media coach Comment.
    [Social Media] Social Media Isn’t Going Anywhere
    'I often get asked from folks whether there will ever be a “social media crash” Similar to the 2000 dot com bust, will all these social channels just crash and burn at some point. The fact is, social media at its core isn’t some newly formed concept that just popped up over the last few years. As a society, we’ve always been “social” It’s the technology that has changed that has allowed us to do so differently. 93% of marketers use social media for business. Source: The Growth of Social Media v2.0
    [Social Media] 317 Ways to Succeed in Social Media
    The great thing about social media (and blogs that talk about social media and how it can be used for personal, business, blogging, marketing and more) is that there’s a ton of information available on how it can benefit you. Hopefully, over the space of the last two years or so, this blog has offered you some tips, advice, strategy, call it what you will, that has helped you understand this cool toolset we call social media. From Stats to Strats – Free Social Media Ebook. Social Media Roadmaps. Enjoy!
  • JUGNOO  |  THURSDAY, MAY 24, 2012
    [Social Media] Lolcats, Maggie Thatcher, and Your Social Media Strategy
    When you’re new to social media, getting people to notice you is near the top of the To Do list. But the real secret to social media success? Once you’ve learned the basics, push those strategic questions aside before you short-circuit your efforts: Social media is a revolving showcase of shiny objects for the easily distracted – from world events to lolcats — and if your content sucks the rest is just unhelpful detail. Social Media social media strategy? “There is no marketing cure for sucking.” Enjoy this post?
    [Social Media] Social Media Efficiency
    The number one question I get about social media is: “How can I do all this social media stuff and still get my work done?&#. mean, OK, I confess I spend all day attached to social media like an IV but that’s my job. People hire me to watch out for them and find new opportunities to engage and new tools and it’s all candy to me, but it shouldn’t be for anybody who wants to run a business that isn’t around social media now is it? You need a social media efficiency strategy. Email. RSS Feeds.
    [Social Media] 10 Examples of Social Media ROI [Infographic]
    'Does social media drive ROI? The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Best practices for measurement are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI). Enter social media. Social Media ROI: 10 Examples. What’s a marketer to do? Steaz.
    [Social Media] Employee social media guidelines are useful, but internal culture is more important
    We’ve also seen a renewed debate in the UK about how the professions should use social media – notably about teachers befriending their pupils on Facebook. One way that many organisations deal with this is to create social media guidelines but even more important than any guidelines you might right is the internal culture change needed to real to make yours a true social business. Surveys in the UK last year consistently showed that between 35% and 40% of UK firms have no social media guidelines in place. Tweet Image via Wikipedia.
    [Social Media] The social media strategy series: Ongoing management and beyond
    This is the final post in our social media strategy series. So far we’ve covered: Is social media is right for your business How to get buy in Identifying goals and objectives Finding your audiences Developing social media tactics Measure your social media activities Creating a content plan Defining your resources Guidelines and training Once [.]. Tags: Social Media Strategy Series social media management social media strategy
    [Social Media] Social Media: The Great Equalizer
    The social media explosion has had a similar effect. few years in, and the social web has taken it a step further by giving those some people an ability to connect with far more people more easily then ever before. Having just returned from SES Chicago (a search and social conference), I had another overall good experience. Often times I’m impressed with those I do some research on whether it’s reading their blogs, following their social profiles, etc., The web and the social web is definitely an equalizer. Social Media
    [Social Media] The Best Social Media Analytics Tools for Publishers
    'What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral. The functionality is broader than just social media but you can drill down on social referrers and activity. It has a greater degree of social-specific reporting.
    [Social Media] How To Fail In Social Media
    It’s a great article except that the five ways shared can apply to any social media – Twitter, LinkedIn, Google+, you name it. Fail to hire social media experts. You might think that you can do social media yourself, but that could be a fatal mistake. Many a company has risen from the social media pile with egg on their face because of some silly mishap that could have been prevented. There are a number of reasons why you might want to hire a professional social media team to handle your campaigns.
    [Social Media] All About Social Media Monitoring Tools [infographic]
    Tweet Within the world of social media, we talk a lot about which tools that might be good to use when monitoring an online presence, since it can be tough to keep up with the stream of new tools. However, I think this infographic does a good job in providing an overview of different social media monitoring tools and the questions related that can be relevant for your business. What are the questions I should ask before purchasing a social media monitoring service? What are the best social media monitoring tools out there?
    [Social Media] Free social media strategy ebook
    As regular readers know, at the end of last year I ran a series on this blog on how to develop and deliver a social media strategy. Blogging Facebook Foursquare Linked In Social Media Social Media Strategy Series Twitter free ebook social media strategyThis has now been gathered together into an easy to read ebook which covers each stage of the process, from getting buy-in at the start to ongoing management, [.].
    [Social Media] Social Media Facts for Business Owners
    “‘ I can see how social media will work for <fill in the blank … a company not like mine>, but it certainly won’t work for MY type of business!’  ’  I can’t tell you how many times I’ve heard a business owner express this, hoping that I’ll agree with him or her “, said Social Media Strategist Caroline Melberg.   “ The fact of the matter is, there are very few businesses that social media won’t work for.  Today the reality is, your potential customer is spending time on social media.
    [Social Media] Social Media Risk Manager: What?
    Maddie Grant of SocialFish sent me the link to Altimeter Group’s Guarding the Social Gates: The Imperative for Social Media Risk Management. Social Media Risk Management Staff? Altimeter Group “ surveyed 92 professionals from various industries and backgrounds who, in their current professional roles, said that social media risk management was their primary job function or a significant part of their professional responsibilities.” There are social media risk managers? Risk and Social MediaNew Types of Risk?
  • JUGNOO  |  WEDNESDAY, JULY 18, 2012
    [Social Media] Social Media Crisis Management: Sin & Salvation Within Your Reach
    Welcome to social media cocktail hour – it starts when you login to your favorite hangout. Do you have a social media crisis plan in place? Social media sinners. ve worked for big and small companies and many share a trait that never ceases to amaze me – they don’t plan for a crisis in social media. All good things to prepare for but what about  if when something goes wrong in social media? That Then phone calls didn’t generate action, and some of them miraculously discovered social media. Social media saints.
    [Social Media] Infographic: Selling in social media
    'Some great stats here about how companies and brands are using social media to boost sales. via Social Media Today. Psychology of social networking. Featured infographic Social Media Related posts: Blog check list for getting noticed. Pinterest for business. PLEASE LIKE  MY FACEBOOK PAGE.
    [Social Media] On Social Media Bullies
    Have you come across a social media bully lately? And I’ve thought a lot about this before deciding that, in essence, people who behave like this are social media bullies. You might quite reasonably ask, “What’s the difference between a social media bully and the right to one’s own, albeit differing, opinion?&#. Community conversations led to one of my favorite posts yet (and, I think, yours) on social media barfshiners. Shonali Burke Social Media bullying in social media disagreement social media bullies
  • DAVE FLEET  |  MONDAY, JULY 26, 2010
    [Social Media] 57 Social Media Policy Examples and Resources
    Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Here are 57 61 great social media policy templates and resources to use when building your own. Social Media Guidelines.
    [Social Media] Social Media Monitoring & Engagement: One Size Does Not Fit All
    I’m about 9 months into my role at Strategies 360 running their social media outfit, and we’ve just about hit critical mass where we are exploring and upgrading our social media tools around monitoring and engagement.  Related posts: Pitching Social Media: Key Takeaways I’ve Learned In 6 Months. You Are Not A Social Media Guru, Ninja, Expert, Master, (Enter Title Here). Using Social Media To Avoid The Fires. Social MediaMore to come as our team grows and we experience a variety of learnings along the way. 
    [Social Media] Social Media Marketing Needs a Purpose
    It is an overlooked fact in when talking about Social Media Marketing that there needs to be a specific purpose to your efforts. Every place you look on the internet you will find people telling you how important it is to have a large and active presence in the social media outlets. Thousands of e-books are sold explaining all of the ‘secrets to social media marketing ’. Your social media marketing campaign should have an equally definable goal. Your social media marketing should be sending a clear message. Image via Flickr.
    [Social Media] 5 Game-Changing Social Media Marketing Campaigns
    Each in a class of its own, these 5 nominees in the “Most Creative Social Media Campaign” category for the upcoming Mashable Awards ceremony have not only driven the point home, but have also inspired, motivated and reinstated the tremendous potential of Social Media. Effective? Memorable? You bet! Conventional? Heck, no! Click here to jump to the list! Share this post.
    [Social Media] Social Media At Work: To Tweet Or Not To Tweet [Infographic]
    Tweet Social media is now a big part of everyone’s life – both professionally as well as personally. Most of the time people tend to use social media to discuss every aspect of their life, which also includes their workplace and what it stands for. As far as businesses are concerned, they are now looking to leverage this tendency of their employees and encourage them to use social media at work. The infographic outlines two different approaches that a company can adopt to ensure that their social media policies are in place.
  • JUGNOO  |  TUESDAY, APRIL 24, 2012
    [Social Media] Social Media Marketing: Get On Board Or Get Left Behind
    Well, word of mouth marketing, more commonly known as social media marketing, is back – and it’s more immediate and powerful than ever before. The customer rules the marketplace today, and if you’re not actively building a presence in the social space, you will be left behind. The  3 most important reasons small businesses leverage social media are: Connecting with customers. Social business conversations happen online, every second of every day, and you need to be listening. It’s not much different in the social media marketing space.
    [Social Media] 100+ Social Media Monitoring Tools
    From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts. Klout tracks the impact of your opinions, links and recommendations across your social graph.
    [Social Media] Are You a Social Media Zombie?
    And we have social media to blame. The scary thing is you will probably identify with several of them and the reason is simple:  People are obsessed with social media sites such as Facebook, Twitter, Instagram, and Pinterest. Are you a social media zombie and don’t even realize it? Happy Halloween from One Social Media! Infographics Social Media column five infographic joe soto One social media social media social media infographic zombies
    [Social Media] How Social Media Can Lead To Sales
    Tweet If there’s one common question that every business, brand, or organization new to social media has, it’s probably “how will using social media lead to sales?&# What businesses new to social media should be asking is not “how will using social media lead to sales?&# , but instead, “how can using social media lead to sales?&#. So with this new question in mind—&# how can using social media lead to sales?&# —what’s the answer? It’s a fair question to ask.
  • SOCMED SEAN  |  TUESDAY, MAY 29, 2012
    [Social Media] Social Media Comic: The Social Media Timesink
    As a professional working in social media , I spend most of my day working on developing strategies to leverage channels like Facebook, Twitter, YouTube, and blogs to engage with customer communities. Then, when the day is over…I spend more time researching new tools, looking into the rumors of whether company X is buying company Y, reading articles about the latest digital technology and building connections with other bloggers and social media professionals. I thought I’d capture a view into that craziness in my latest social media comic.
  • JUGNOO  |  THURSDAY, JULY 3, 2014
    [Social Media] Social Media Drives Sales
    'Jugnoo Blog: Where social listening meets social engagement - trends that matter in social media marketing management. Social media drives sales, and the best way to see the value of social media in the sales process is to measure how much consumers use it to discover, research, compare, and share their purchases. Some interesting findings: 4 in 10 social media users have bought something either online or in-store after sharing on Twitter, Facebook or Pinterest. However: “Our research suggests that the threat is overrated.
    [Social Media] 6 areas where social media can be used in the insurance customer value chain
    In a recent report,  Ernst and Young lookedspecifically at how social media be used in the insurance customer value chain. They’re also asking questions, through social media, to their connections and friends, seeking advice on things like the best car insurance company, or where to get the best deal. Our suggestion: Insurance companies should use social media monitoring to listen to these conversation and find out what’s being said about their products. Social media allows insurers to interact and communicate with customers, and vice versa.
    [Social Media] Social Media Strategies: Is Social Media Adoption The New Quality Standard Of Successful Company?
    Social media is maturing. As many companies have successfully integrated social media in their communication/business strategies and as many more are planning to do so in very near future, it is no longer perceived as the risky investment but more as a necessity in order to keep a competitive edge in the market and maintain the dialogue with consumers. It actually seems that social media adoption is becoming a quality standard of a transparent, customer centric and accessible company. Social media is changing this situation.
    [Social Media] Social media vs traditional news sources: How the UK differs from other countries
    Tweet The first Reuters Institute Digital Report has attracted much coverage in the UK for the finding that 16-24 year olds in this country now use social media as their primary news source. But perhaps more interesting for us to learn from is how social media as a new source varies by country – showing not only how consumer behaviour changes by market, but how traditional brands are innovating. Traditional brands vs aggregators vs social media. However, the truth is probably a little more complex than this. Tweet This! Share this on Facebook.
    [Social Media] Timing Your Social Media Marketing
    Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement. Eric Boggs, CEO of Argyle Social and Jay Baer, CEO of Convince and Convert , recently teamed up for a terrific webinar that addresses these questions as they pertain to Facebook and Twitter. It offers valuable insights for marketers who are trying to fine-tune their social outreach efforts. Here are the slides: Social Timing Insights. Is evening best? How B2B and B2C timings differ.
    [Social Media] Organizing Your Social Media Marketing
    'You can take the stress out of your social media marketing process by organizing it into written plan that is consistently implemented. The key to an effective social media marketing plan is following specific rules that are organized into a process. Following that allows you and your team to capably respond to unforeseen challenges and opportunities, thereby avoiding social media overwhelm. Social Marketing is a Process. As you know, the various social media networks do seem to change like the weather. Tools that you rely on.
  • SMTHREE  |  FRIDAY, JANUARY 28, 2011
    [Social Media] Social Media Monitoring: Are you paying attention?
    see this same lack of attention to detail in social media – all the time. If you can’t find the time to maintain your social media presence – why bother being here in the first place. Social media is all about constant contact. Yes, the buzzword is ‘engagement’ and you cannot engage on an occasional basis – not if you expect to leverage the relationships you build thought social media into increased sales or donations. So, how do you make sure your social media monitoring is up-to-date?
    [Social Media] Social Media vs Online Media
    'If you’re not actively participating it’s not social media, it’s just online media. Social Media
  • JUGNOO  |  MONDAY, NOVEMBER 12, 2012
    [Social Media] Five Key Elements For Your Social Media Policy
    Have you discovered some of your employees posting comments and content relevant to your company in social media without your permission or knowledge? This rogue behavior is one of the triggers for companies to establish and/or point to existing social media policies or guidelines. In some cases, it is not even necessary to have a social media policy if companies are faced with having to provide feedback on an employee’s use of social media. Recently, an employee was fired from his job because of comments he made in social media.
    [Social Media] The Social Media Informer Badge
    To all Marketing Voices listeners and readers, you may have noticed the Social Media Informer badge on my site. was asked to participate in the launch of the new site which appears to have an interesting strategy for aggregating and distributing social media content. As a supporter of their site, I find myself in the company of social media experts Tom Pick, Paul Dunay, J-P De Clerck, Tony Karrer and Chris Brogan as well as many others. Social Media Informer seems unique in several respects. suggest you check out social media informer.
    [Social Media] How to Manage Social Media Profiles
    There are many social networking websites for smaller businesses. Little wonder that business owners become overwhelmed when it comes to managing social media. This article will offer tips on how businesses can manage social media activities. The most active are Facebook , LinkedIn , Twitter , Google+ , Pinterest , YouTube , Flickr , and SlideShare. The top bookmarking sites are StumbleUpon , Digg and Delicious. This landscape may change in the coming year. But that doesn’t really matter. Then there is your company blog; it is seemingly a fulltime job.
    [Social Media] Pitching Social Media: Key Takeaways I’ve Learned In 6 Months
    Social media (as it exists today) is still in its honeymoon phase.  What I mean by that is that for all the millions of users that use SM on a regular basis, most if not all of the clients that I have pitched come in to meetings having no clue how to use social media for their business or organization.  What to charge for social media is all over the place.  Many agencies are still trying to figure out the right pricing models for social media work.  The biggest challenge is that the social media engagement piece can not be automated. 
    [Social Media] Social Media Pet Peeves
    We understand social media, we’re certified geeks, and we are here to learn at an even deeper level. still get the comment, all the time – Social media is a waste of time. Without further ado, I bring to you our list of top 10 social media pet peeves. This was not intended to be a rant, rather an attempt to eradicate douchebaggery from the social networks. And yes, you will continue to wonder why social media is not working for you. . Invitations to a gazillion different social networks. What are your social media pet peeves?
    [Social Media] The Power of Partnerships in Your Social Media Content Strategy
    The PR people have always recognized value of partnerships between companies in press releases and stories pitched to the media, but brands rarely think to champion strategic partners via social media the way they might champion consumers. Many folks in the B2B space often blame the lack of social media content opportunities on the fact that what they do doesn’t directly impact consumers, but I don’t buy it. These partnerships are chock full of opportunities for social media content. Get social with your favorite cause  .
    [Social Media] Convince and Convert Blog: Social Media Strategy and Social Media.
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Develop a Social Media Strategy in 7 Steps August 20th, 2009 |Written By: Jay Baer | View Comments Tweet Join me and 21 other speakers for Facebook Success Summit 2010, a Webinar series with everything you need to know about Facebook for business.
    [Social Media] Social Media Data: Time to Embrace it
    There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually. Well that day was yesterday for many of the folks at Pivotcon where I debuted a presentation on the 12 Ways to Monitize Social Media which documents many approaches to ROI in social media more importantly half of them are ways to use social data to get a great return.
    [Social Media] Oracle’s Social Media Policy
    With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. The Oracle Social Media Participation Policy applies to. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . Twitter, social networking sites). version from six months ago can be found here. REQUIREMENTS.
    [Social Media] The social media strategy series: Defining your resources
    We’re almost at the end of our social media strategy series, which has covered: Is social media is right for your business How to get buy in Identifying goals and objectives Finding your audiences Developing social media tactics Measure your social media activities Creating a content plan Now we’re going to look at how you [.]. Tags: Social Media Strategy Series Resourcing social media social media strategy
    [Social Media] Is Social Media a Waste of Time?
    For example: If you don’t like doing legwork and want quick solutions regardless of quality, social media is a waste of time. If you don’t like knowing what your customers are saying about you, social media is a waste of time. If you think LinkedIn is a non-productive business platform for intelligent conversation and leads, social media is a waste of time. If you like spending thousands on marketing and advertising, and don’t care about results through measurement, social media is a waste of time. It can be.
    [Social Media] How to Spice up Your Social Media Strategy in 2011
    Is your company’s social media strategy really working? Whether you feel that you’ve maxed out the potential of your current social media efforts or you feel like nothing you do is really helping, it’s time to step up your game. So why not spice up your social media strategy and make it work even harder for you? Having a company presence in social media is all well and good but it isn’t enough. Sell Through Social Media. Talking to and listening to your customers through social media is a great step.
    [Social Media] Social Media Budget Ratio
    After my last post on the Media Budget Ratio I got a question out on the Marketing 2.0 community by Scott Zosel about how much should you allocate for Social Media in your budget? The cost of the technology used for social media is rather low. So unlike traditional media – Print, TV and Radio - which can cost big money. Ok but the real cost (again unlike the traditional media stuff) is in Content Creation to fill up those social media / new media channels - here is where the cost can get large. So here it goes.
    [Social Media] Social Media Strategy: State Farm Insurance | pamorama
    pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Strategy: State Farm Insurance by Pam Dyer on October 5, 2010 Share In this video, Social Media Examiner’s Michael Stelzner interviews Kelly Thul , Director of Communication Services at State Farm Insurance.  You’ll learn how State Farm leveraged a partnership three years ago to get started in social media and learn about the environment, as well as some useful tips for your corporate social media strategy.
    [Social Media] Fourteen Social Media Policy Must Haves
    But I am a communications professional who spends a lot of time online and I can tell you, without a shadow of a doubt, you need a social media policy. There aren’t clear cut laws (yet) on what can and can’t be said by employees – or how employers react – on the social networks. ” The Social Media Policy. Your social media policy doesn’t need to be drawn out and overly legal. If you use social media on behalf of clients,  please double check you’re updating from the correct account.
    [Social Media] Social Media During Emergencies
    Some thoughts about social media during emergencies and disasters. The feeling of helplessness is overwhelming; social media kept me connected and as importantly let people know I was safe. So now that social media is officially part of emergencies, some thoughts and suggestions about social media use during large scale emergencies: Hashtag coordination : local, state, federal agencies should coordinate around a single hashtag and alert news outlets to the hashtag. Is Twitter today’s warning siren? wasn’t alone.
    [Social Media] Is social media marketing too labor intensive?
    In some cases, I made mistakes, which made me better the next time I did it, but it also gave some individuals within these companies the notion that social media does not work. “Doing&# Social media can sometimes give you the impression or sense that you have done or accomplished a lot, but the reality is that as a channel, as a stand alone entity, it needs the support of a lot of other “things&# in order to truly “work&# and be most effective. Instruct and show companies and clients how to use social networks to sell directly to consumers.
    [Social Media] The Biggest Moments in Social Media in 2012
    At the least, there’s no doubt that social adds a layer and an element to our memories. social mediaLooking back on the year, it’s easy to see what was big when we have the benefit of an infographic. Big shoutout to Mashable and The SEO Company.
  • SPIN SUCKS  |  TUESDAY, MAY 3, 2011
    [Social Media] Social Media Stress Disorder
    Do you suffer from SMSD, or Social Media Stress Disorder? Facebook is a gateway social media tool.  When Facebook no longer feeds their social media buzz, they turn to Twitter (the crack of social media).  When the economy went south, he turned to social media and does this to feed and clothe himself.  In his free time, he does… well… social media… and publishes the Extremely Average. Social Media Stress Disorder originally appeared on Spin Sucks on May 3, 2011. A few bits of spam were trashed too. 
    [Social Media] Spelling Out Social Media
    Social media marketing social marketing social mediaEd note: This was originally posted at the Red Pill Email Blog. Thank you Shannon for letting us share it here too! Last week, I read a brilliant post by Jim Ducharme titled, “EMAIL: What’s in a name?” where he defined the word email. loved the acronym approach he took as it really got [.].
    [Social Media] The State of Social Media Marketing in 2012 [Study]
    Marketers continue to question the value they get from Facebook, Twitter, and other social networking sites. Many don’t know any more about how to measure engagement and what benefits it offers brands than when social media marketing first took off a few years ago. Even though current thinking dictates that social media outreach is essential [.]. Social Media
    [Social Media] Dilbert on Social Media Managers
    Here’s what happens when Beth, the new Marketing Manager for Social Media enters Dilbert’s corporate world: What do you think? Tags: social media marketing beth marketing manager for social media dilbert dilbert on social media managers dilbert takes on social media managers Dilbert is known for its satirical office humor about a white-collar, micromanaged office featuring the engineer Dilbert as the title character. Sounds familiar? Email this to a friend? Subscribe to the comments for this post? Tweet This!
    [Social Media] The Zen of Social Media
    Social media is a great way to tell the world what you’re thinking before you’ve had a chance to think about it.&# – Chris Pirillo. It implies to social media a lot. lot of the ways we can communicate is by social media. It means that Facebook has recently gotten out of hand for me, and I’ve now taken steps to reduce my Facebook activity, and focus more on Twitter as my main social media outlet. But what it also means is that I needed to minimise my social media exposure. Purposeful Social Media.
    [Social Media] 5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself
    One might think that since I work at an agency that I’d have a predisposition to recommend outsourcing your social media needs. Not every company or organization needs to outsource their social media efforts. Do I have a strong sense of what social media success means for my business? Facebook likes and Twitter followers are not a measure of social media success. While it’s great to increase your overall social reach, the real question you have to ask yourself is, “What are you going to do with that reach?”
  • SMTHREE  |  FRIDAY, AUGUST 31, 2012
    [Social Media] Social Media Rules!
    ” However, in the rapidly changing wild west world of chaos known as Social Media it is probably a good idea to have a starting point. The folks at Fast Company have produced a very good infographic that lists the 36 rules of Social Media. They might not all apply to your situation but they are a good starting point when you are defining your Social Media strategy. Steve Allan, Social Media Specialist. Normally, I’m not a big fan of following the rules. Your thoughts? SMThree.
    [Social Media] 30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010
    One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? So it starts with this resource: 100+ Upcoming Social Media & Tech Events. 2) Turn what people post in social media into compelling stories with Storify. 4) A ridiculously long Directory of Social Media Monitoring and Analysis Tools. is my Social Media Strategy is hilarious if not for the fact it’s very very accurate.
    [Social Media] The Final Destination for Social Media
    But let’s take a mental leap through time; what will social media look like in x years, when it’s mature and just another tool we reflexively reach for when needed, like picking up the phone today? Social media marketing Social media monitoring Social media optimization social media social media marketing social media optimization social media tools
    [Social Media] Infographic: The Growth of Social Media
    Social Media social media infographic social media statsStumbled upon this useful infographic on The Huffington Post this morning (originally from The Search Engine Journal, hat tip to Joanne Jacobs for sharing on Twitter). Although these figures are US biased, it’s interesting to note the increase in growth rate in age ranges and demographics. few points worthy of a mention: The steep [.].
    [Social Media] Social Media and Security: Protecting Your Nonprofit
    Social media has revolutionized the way people communicate and has become a central player in the nonprofit field. With the help of social media, nonprofits can easily organize events, raise money and find new supporters, all with just a few clicks. Unfortunately, like anything else that carries power, social media also carries inherent risk. Here are a few ways you can operate safely on social media , while still using it to help your nonprofit thrive: Be careful about who has access. Your Rights and Social Media Policies.
  • KYLE LACY  |  TUESDAY, APRIL 12, 2011
    [Social Media] 5 Surprising Statistics from Social Media
    stumbled across this infographic on Mashable from Ignite , a social media consulting firm. The youngest demographic social networks (Ages 0-17) are and Surprisingly, was also one of the top social networks with the highest percentages of women. The oldest demographic social network (65+) is and The top fastest growing social networks are Tumblr, Weibo and LinkedIn. The top three richest social networks (income) are LinkedIn, Plaxo, and Yelp. blogging social media
  • JUGNOO  |  MONDAY, JUNE 18, 2012
    [Social Media] Do You Dive, Jump, Wade or Splash Into Social Media?
    When you think about your social media personality are you a diver, jumper, wader or splasher? started blogging in 2007, having thought about it since 2005, when I first heard about RSS and other things social from Giovanni Rodriguez at Counselors Academy’s conference. Where do you fit in and how would you describe your approach to social media? Things Golf Taught Me About Social Media Marketing ( Do You Dive, Jump, Wade or Splash Into Social Media? Guest Posts Social Media business cycle social media
    [Social Media] Social Media Q&A
    Q: There are many different agencies a business can hire, and they all seem to be converging on this concept of digital marketing and social media. When should a business hire a PR agency to handle digital marketing or social media rather than a more specialized digital agency that specializes in the digital space ? A: If you’re looking to hire an agency that focuses solely on social media, you won’t have an agency to work with in two years. My reasoning being that social media is a TOOL and agencies should not be specializing in tools.
  • DAVE FLEET  |  MONDAY, JUNE 6, 2011
    [Social Media] Infographic: The Cost and Benefit of Social Media
    Check out this infographic – the first thing I’ve seen really trying to put a number on the true cost and return of social media activities. social mediaIs it perfect? Is it an interesting kick-off point for a discussion? Certainly. What do you think of it? Source: Focus. Good to see Danny Brown referenced in here, too).
    [Social Media] 7 Tips for Succeeding as a Social Media Strategist
    Put all your skepticism aside and let’s face the facts; Social Media has become a mainstay in the digital world. experts in Social Media operations. Enter the Social Media strategist, easily one of the most important and sought-after professionals in the field of online & digital marketing. His presentation was based on months of research funded by Altimeter, in which 140 enterprise-class social strategists across various industries were interviewed. It’s no longer just a trend. Period. Here are 7 key takeaways from his research.
    [Social Media] Hungry for Social Media Measurement Standards?
    Don’t know about you, but I’ve been starved for standardization in social media measurement and analysis for ages. Thanks to a cross-industry collaboration of PR trade bodies; social media analytics, advertising and word-of-mouth associations, and a handful of blue-chip client companies, progress is definitely being made.  The work follows the AMEC Barcelona Principles in 2010 and the AMEC Valid Metrics Framework in 2011 , both of which established preliminary methods for measuring social media. Steps to Achieving Social Media ROI (Social Media Today).
    [Social Media] 4 Tools to Streamline Your Social Media Outreach
    Whether you’re promoting a product, a service, or just trying to expand the audience for a post on your blog, social media has grown into a digitized word-of-mouth marketing platform that, when used correctly, can outcompete a billboard or an ad on television. Many companies, especially small businesses, might rely on Facebook while letting other social media outlets slide. Fortunately, tools exist that can streamline outreach across an array of social media platforms. What social aggregators have you used? Here are four worth considering.
    [Social Media] 5 Sure Fire Social Media Tactics To Jump Start Your Job Search
    How To Blog More Effectively Part 1: Keywords Social Media-ize Your Blog 5 Steps To A Professional Grade Blog On A Budget. It’s this keyword list that you should use regularly to describe yourself in your social media profiles and the blog posts that you write. Related posts: 5 Great Social Media & Community Job Resources. Up & Coming Social Media Tactics Every Small Business or Startup Should Consider. Social Media Friendly Blogging. Social MediaGood luck!
    [Social Media] Your Social Media Marketing Seed Needs Time to Grow
    Cultivating your Social Media Marketing Garden. received a question similar to this earlier today and I thought I’d share my response with everyone because I know this question is quite common surrounding the topic of social media marketing. Social media marketing is about forming, developing, and maintaining relationships. Another purpose for having a presence on the various social sites is so that when people go looking for your business, it is there to be found. Social media has changed the game altogether.
    [Social Media] 9 Critical Questions to Ask When Hiring a Social Media Agency
    few months back, New York Times Bestseller, Gary Vaynerchuk said that 95% of Social Media consultants were “bozos”.  Since social media has taken a front-seat role in many communications plans it pays to dig deep and really understand what your social media agency has “under the hood.”    This isn’t new, the web is filled with helpful agency hiring checklists, but most of them ask the wrong questions. Instead, you should evaluate how the agency will use social media to meet your business objectives. Social Media
    [Social Media] 9 Critical Questions to Ask When Hiring a Social Media Agency
    few months back, New York Times Bestseller, Gary Vaynerchuk said that 95% of Social Media consultants were “bozos”.  Since social media has taken a front-seat role in many communications plans it pays to dig deep and really understand what your social media agency has “under the hood.”    This isn’t new, the web is filled with helpful agency hiring checklists, but most of them ask the wrong questions. Instead, you should evaluate how the agency will use social media to meet your business objectives. Social Media
  • DAVE FLEET  |  TUESDAY, MAY 25, 2010
    [Social Media] Four Reasons Your Social Media Marketing Campaign Sucks
    That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. Brian Solis , for example, talks about “listening, observing and learning” as the bedrock steps in organizational use of social media in his book “ Engage ” (which I’m currently reading). However, we’re still seeing social media marketing campaigns built with this implicit process. Social media tools don’t just let you flip a switch and reach thousands or millions of people. Do you agree?
  • T2 SOCIAL  |  FRIDAY, OCTOBER 18, 2013
    [Social Media] The 5 Most Important Social Media Metrics
    'What are the most important social media metrics you need to measure in order to analyze the success of your social media marketing? There is plenty that we can measure when it comes to our social media marketing efforts. It is crucial to know what the most important social media metrics are when measuring the success of your campaigns. While there are a lot of important social media metrics, there are five listed below that are not only the most pertinent, but the most widely applicable. Social Conversion.
    [Social Media] Social Media Gone Mobile
    Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. Well, obviously it’s going to make life a little easier for the social media people wanting to analyse the Big Data produced in the Big Data Application that is Facebook. More importantly, the upgrade is a clear indication that mobile is to be takien seriously in social media.
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