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CONVERSTATIONS [Social Media] Small Business Usage of Social Media [InfoGraphic]
| WEDNESDAY, SEPTEMBER 28, 2011
Is your business finding customers using Social Media? Small Business Usage of Social Media [InfoGraphic] is a post from: ConverStations. You just finished reading Small Business Usage of Social Media [InfoGraphic] ! Blog Coach Marketing Social Media Customers Small business Social mediaIf not, maybe it’s not the tools but how the tools are being used. Crowdsourced Logo and Graphic Design by crowdSPRING. Consider leaving a comment! Follow me on Twitter or Facebook or on SansoneSpot.
TECHIPEDIA: TAMAR WEINBERG [Social Media] How Social Media is a Lot Like Dating
| TUESDAY, OCTOBER 11, 2011
Social media, like many things in life, is about relationships. That said, how is social media like dating? You can apply “proper dating etiquette” to just about every aspect of social media. This is where many social media newbies can miss the boat. Using social media as a tool to position yourself or company as an expert is how you are going to gain your followers’ trust. Sometimes someone who seems really awesome turns out to be a jerk — in dating and in social media. think most of us have. don’t.
GEMMA WENT [Social Media] Case Study Crunch: Retail Social Media Case Studies « The Cube
| THURSDAY, JULY 8, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: Retail Social Media Case Studies 08/07/2010 tags: Case Studies , Marketing , Social Media , Social media case studies by Annalisa Morgan In retail, social media is everywhere. As a result of this huge shift in buying and selling behaviour, retail brands have had to up the ante on their social media activities – the results of some of which are demonstrated in the case studies below. million – and counting. Larry Danna).
PAMORAMA [Social Media] Social Media Image Sizing Cheat Sheet [Infographic]
| SUNDAY, MARCH 3, 2013
Make sure that you have attractive, consistent visual branding across all of your social media platforms. Visual marketing is a breakout trend on social media sites. Companies need to “show” instead of “tell”, and social networks are tapping into our desire for beautiful imagery and design. Social Media Cheat Sheet Facebook Infographics LinkedIn Pinterest Social media marketingWhile content is a huge driver of awareness, dazzling [.].
SPIN SUCKS [Social Media] Three Examples of Social Media Gone Bad
| MONDAY, OCTOBER 24, 2011
I feel like a broken record, but clearly people are not getting this whole social media thing. You see, it’s called SOCIAL because it’s just that…it’s not marketing, it’s not sales, it’s not advertising. It’s SOCIAL. Unless you’re clearly a bot, I always follow anyone who engages me in conversation…you know, the social part of it. Three Examples of Social Media Gone Bad originally appeared on Spin Sucks on October 24, 2011. But it’s an effect that comes AFTER you build relationships.
FRESHNETWORKS [Social Media] 22 social media management tools – a wiki in development
| TUESDAY, JANUARY 18, 2011
Social media management tools can help businesses listen to, manage, measure and respond to conversations about their brand on the social web. With more and more social media management tools springing up on the market, it’s hard to keep track of what’s out there. We hope it will eventually become a useful social media management tool resource. Argyle social : Social media marketing platform that helps marketers measure and justify the social channel.
WEBBIQUITY SMM [Social Media] The Dirty Dozen Top 12 Social Media Mistakes to Avoid
| TUESDAY, APRIL 19, 2011
There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. Social media is about having a conversati0n with your prospects, not broadcasting to them. Your social media strategist is your public spokesperson. Failing to LISTEN.
WAXING UNLYRICAL [Social Media] The Ugly Side of Social Media Sharing
| TUESDAY, APRIL 30, 2013
am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. This is the nature of digital media. Social media by definition is a space where people share ideas and information. In my opinion, this is what makes social media so beautiful. Don’t we as social media professionals, especially a Page like PreventDisease.com with more than 34,000 likes, have an obligation to make sure that we are utilizing images from a reputable source? 'Guest post by Jenelle Conner.
MINDJUMPERS [Social Media] 5 Educational and Inspiring Social Media Diagrams
| TUESDAY, FEBRUARY 22, 2011
Tweet At HubSpot , they have collected 22 educational social media diagrams – and I think some of them are very useful, when wanting to gain an easy insight into social media. The social media diagrams start with the basics telling which keywords to keep in mind when being present in social media – and continues further on presenting how to monitor and engage with people who have an interest in you and your brand. In this post, I have chosen 5 of the 22 visual concepts presented by HubSpot, which I find most inspiring.
SIMON MAINWARING [Social Media] Why storytelling and social media need each other to survive
| SUNDAY, MARCH 27, 2011
As the business marketplace continues to integrate social technology, it’s tempting to say that the arrival of social media is as revolutionary as the digital revolution was ten years ago. It’s also tempting to think that social media agencies will rob traditional media companies, whether they are advertising agencies or PR firms, of a large share of their clients ad spend just as digital companies have done. It’s easy to mistake social media as an end in themselves, but the currency that marketers and communities of all types still trade is emotion.
MINDJUMPERS [Social Media] Understanding Social Media ROI Cycle
| THURSDAY, NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. The prime target at this stage is to create a social media presence. Depending on the business needs they may focus on Flickr , e-newsletters, blogs, SlideShare and other social media platforms.
SPIN SUCKS [Social Media] Social Media Breeds PR Laziness
| MONDAY, APRIL 9, 2012
Laziness disguised as “social media best practices” and cool new tools. And while many of these tools and practices may help someone increase their reach or save them some time, they are also making social media a hell of a lot less social. We’re approaching social the same way we’ve always done things. This is no longer an excuse, just like using social media to collect people like old stamps is inexcusable. It’s the only way to keep social, well, social and keep your job from becoming extinct.
CREATIVE RAMBLINGS [Social Media] This week in social media (December 17-21, 2012)
| SATURDAY, DECEMBER 22, 2012
In social media, there is never a dull moment! This week in social media (December 17-21, 2012) was written by Cendrine Marrouat for her social media blog, Creative Ramblings. News Social Media social media headinesCheck out the list of headlines below. If you like this post, you will probably enjoy her latest eBook, The Little Big eBook on Blogging: 40 Traffic Generation Tips , available on Amazon!
DAVE FLEET [Social Media] 4 Ways To Improve Your Social Media Content Strategy
| WEDNESDAY, SEPTEMBER 7, 2011
Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate) through social channels. With a few degrees of variation, most people will suggest you look at around a 90/10 ratio of engagement to static content on social channels. Here are four ways to begin to improve your social media content strategy. Launching a new social channel, or campaign on a channel, isn’t the end of the planning process. social media uncategorized contentTweet. Set Goals. Optimize.
ONE SOCIAL MEDIA [Social Media] How Important Is Trust in Social Media?
| FRIDAY, OCTOBER 12, 2012
The Eight Pillars of Social Media Marketing? These could very well have been called “the eight pillars of social media marketing.” While I’m not going to go through each of his Trust Pillars in this post, below is a video where I share with you some of his key points in the book that WILL help you rethink your approach to how you use social media to grow your business. Can trust give you an edge in social media? The challenge? But consider this scenario: I just met you at an after hours networking event. Of course not.
JANET FOUTS [Social Media] Using social media across cultures
| SATURDAY, AUGUST 13, 2011
Most businesses are now well aware of the benefits that using social media can bring, such as driving sales, getting customer feedback, building brand awareness and more. However, the majority are still only focusing on major social networks such as Facebook, Twitter and LinkedIn. Whilst these channels are undoubtedly very useful, there are also extremely popular social networks in other countries which should not be overlooked. Research like this is handy for localizing your company’s social media efforts. Social Media in ActionViadeo.
JUGNOO [Social Media] Social Media Marketing: Get On Board Or Get Left Behind
| TUESDAY, APRIL 24, 2012
Well, word of mouth marketing, more commonly known as social media marketing, is back – and it’s more immediate and powerful than ever before. The customer rules the marketplace today, and if you’re not actively building a presence in the social space, you will be left behind. The 3 most important reasons small businesses leverage social media are: Connecting with customers. Social business conversations happen online, every second of every day, and you need to be listening. It’s not much different in the social media marketing space.
- [Social Media] Are Marketers Killing Social Media?
As a marketer, and as a social media consultant, I get a little defensive whenever someone says anything negative about my profession. But Shel Israel recently had a thoughtful post on marketing and social media at Forbes. Organizations are back to measuring social media programs in terms of ROI, which makes as little sense as determining the ROI of wearing clothing to a business meeting. That said, when you devise your next social media campaign, try to make it conversational. Social Media marketingmean, really connecting.
GEMMA WENT [Social Media] Case Study Crunch: FMCG Social Media Case Studies « The Cube
| WEDNESDAY, JUNE 23, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: FMCG Social Media Case Studies 23/06/2010 tags: Case Studies , Marketing , Social Media by Annalisa Morgan Over the past year or so, FMCG’s have had their fair share of social media successes and failures. Some interesting posts have emerged of late regarding the challenges FMCG’s face in the midst of social media and the digital revolution – not least Brand Channel’s Social Media a Cereal Killer?
CREATIVE RAMBLINGS [Social Media] Social Media – A History: Infographic
| THURSDAY, APRIL 12, 2012
ADAM SHERK [Social Media] Can Publishers Harvest Social Media Intent in a Meaningful Way?
| WEDNESDAY, MARCH 30, 2011
Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. And they’ve made good strides in utilizing social media monitoring and measurement to better understand user behavior and quantify the success of their efforts. This week I’ll be part of a panel discussion at Socialize that will address just that question: Social Media: Harvesting Intent for Better ROI. But can the same approach be successfully applied to social media? Social Media
WEBBIQUITY SMM [Social Media] Best Social Media Stats, Facts and Marketing Research of 2010
| MONDAY, JANUARY 17, 2011
the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats. by Social Media Today.
DANNY BROWN [Social Media] 10 Things Your Parents Told You That Still Apply to Social Media
| FRIDAY, OCTOBER 8, 2010
The old adage of “do-to-others-as-you-would-have-done-to-you is as much a religious commandment as it is social media principle numero uno. You may want to try more than one social media platform. Make sure your social media presences are updated. Tags: Guest Posts Musings Social Media family iggy pintado social media This is a guest post by my friend Iggy Pintado. Iggy is the Director of Marketing, Sustainability & Innovation at UXC Connect. You can find Iggy on Twitter at @IggyPintado. That’s all.
SCOTT GOULD [Social Media] First, Make Everyone Feel Special: Social Media Ethics 101
| MONDAY, MARCH 1, 2010
Chris Brogan said both on Friday and his blog post on Saturday that Social Media is about making people feel special. First, Make Everyone Feel Special: Social Media Ethics 101. Tags: Experience Social Media compelling I’m struggling to pick what to write about after the incredible weekend I’ve had with those of you at Like Minds. My aim with event planning Like Minds was to not make as much of a conference as it was an experience. Make People Feel Special. I’m so glad he did that. What Was Said, and What Was Felt.
SPIN SUCKS [Social Media] Five Ways to Create a Social Media Audit
| MONDAY, APRIL 18, 2011
Now that social media is integrated into our communications programs, the social media audit becomes an equally important part of the bigger program. The audit is an opportunity to fix what’s wrong with social outreach, to guide your new efforts moving forward and to prevent your company from making the same “old” mistakes from the past. When you conduct an audit and evaluate your social media properties, there are a few areas you want to review. When you set up a social profile, it doesn’t always keep its intended purpose. Marketing.
SPIN SUCKS [Social Media] Social Media for Executives
| THURSDAY, MAY 19, 2011
Social media for B2B companies. Until then, Jack and I bring you selections from the discussion on “Social Media for Executives.. Social Media for Executives originally appeared on Spin Sucks on May 19, 2011. Social Media Jack Monson PRSA PRSA Chicago prsa keynoteIt’s Facebook question of the week time (clap, clap, clap!)! will have you know that Abbie Fink stole my, “Hello. I’m Johnny Cash at Counselors Academy on Sunday. actually yelled at her from the audience. Neither here nor there. The other funny thing?
FRESHNETWORKS [Social Media] Social Media Case Study: LEGO CLICK
| THURSDAY, JANUARY 21, 2010
Now they have continued their innovative approaches to engagement and embraced social media. The LEGO CLICK community is a great example of the hub-and-spoke model of social media engagement. This is an interesting use of social networks to drive content to a community. It relies on contributions from users of other social networks and then brings them together in a single hub where different types of content from different sources meet. Read more of our Social Media Case Studies. Image by Kaptain Kobold via Flickr. In a big way.
JUGNOO [Social Media] Social Media Crisis Management: Sin & Salvation Within Your Reach
| WEDNESDAY, JULY 18, 2012
Welcome to social media cocktail hour – it starts when you login to your favorite hangout. Do you have a social media crisis plan in place? Social media sinners. ve worked for big and small companies and many share a trait that never ceases to amaze me – they don’t plan for a crisis in social media. All good things to prepare for but what about if when something goes wrong in social media? That Then phone calls didn’t generate action, and some of them miraculously discovered social media. Social media saints.
SPIN SUCKS [Social Media] Social Media: The New Olympic Sport
| WEDNESDAY, AUGUST 1, 2012
Embracing social media is something the Olympic movement knew it had to do. But true to form with any emerging and not widely understood entity, the ugly side of social media has reared its head in world record time. The London 2012 Olympics are proving to be the perfect test scenario of intense, global social media. As social media watchers, we can study engagement, reaction, and trouble-shooting from a number of different angles. We can look at it from the sport, corporate or media outlet side. Should we be surprised?
PUSHING SOCIAL [Social Media] The Difference Between Content Marketing and Social Media and Why You Should Care
| WEDNESDAY, JUNE 19, 2013
'I’ve attended many social media strategy sessions that goes something like this… Twitter? This is usually the extent of the social media strategy in many businesses. But like the roulette payer, covering every number in social media slows swirling down the toilet bowl but doesn’t prevent it. Despite inevitable failure, the stock-in-trade social media strategy starts with a pithy cover your bets social media “action plan.” Why are social media channels important? Check. Facebook?
DANNY BROWN [Social Media] How to Use Social Media for Your HR Needs
| TUESDAY, SEPTEMBER 13, 2011
And with 80% of companies using LinkedIn as a recruitment tool, it’s clear to see that social media (at least from LinkedIn’s side) is a great tool for any recruiter or human resources department to find their next employee (or for employees to find their next position). And with Google+ about to set business accounts live, candidates finding you through social search could be about to step up to another level. Insights Social Media hr recruiting social mediaBut what about the other main networks and platforms? Twitter. You interview.
JUGNOO [Social Media] How to Use JugnooMe for Your Social Media Campaign
| THURSDAY, APRIL 26, 2012
?. When we envisioned our social media dashboard JugnooMe, our key tenet was to make the social web simple, accessible and monetizable for everyone. By doing this, it means you, the user, can create fully-fledged social media campaigns even while our products are still being fleshed out and added to. To give you an idea of how you could use JugnooMe for your social media needs/campaign, here’s a simple overview of how you could use the tools to start, track and measure your campaign. But goals are one thing; making it happen are another.
SOCMED SEAN [Social Media] [INFOGRAPHIC] Social Media Explained Through Coffee
| FRIDAY, APRIL 12, 2013
If you don’t “get” social media, grab a cup of coffee and walk through each of these steps and maybe this infographic will help you bridge the gap If, after reviewing it, you still don’t get social media…at least you have a cup of coffee. Blogs Facebook Featured Google+ Humor Instagram LinkedIn Pinterest Social Media Twitter YouTube blog facebook humor social media social networking wordpress 'For today’s funny Friday, I had to share this great infographic from the fine folks at MarketPlaceMaven.
WEBBIQUITY SMM [Social Media] How PR and Social Media Can Work Together
| MONDAY, DECEMBER 6, 2010
Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage. For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog. Since many (most?)
DAVE FLEET [Social Media] Six essential shifts in social media strategy
| FRIDAY, JUNE 8, 2012
We’ve reached a critical point in the evolution of social media as a business tool. We’re at the point of social media saturation, and something’s got to give. The crux: that the days of social media as an experiment are over – it’s time for a more mature approach to social media within companies in order for social media to be viewed as a sustainable communications and business function. Six Essential Shifts in Social Media Strategy. Setting better objectives for social media.
TECHIPEDIA: TAMAR WEINBERG [Social Media] 9 Actionable Ways To Prove & Track Your Social Media
| WEDNESDAY, DECEMBER 5, 2012
For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. However I’ve spotted a disturbing trend amongst many marketers who utilize social media; they don’t know how to track it properly! So in this post, I’ll show you how I track my social media campaigns and more importantly, how to prove to clients that it’s worth pursuing. Generating x% increase of website visits through social media channels.
DAVE FLEET [Social Media] 20 Social Media Trends for Business in 2011
| THURSDAY, JANUARY 27, 2011
Tweet 20 Social Media Business Trends in 2011. This week, I had an opportunity to pull together some of the key social media trends I’m seeing for a presentation at an event in Waterloo. Trend #2: Social customer support. Trend #3: Social impact drives reputation. Maturation of social media. Trend #18: Social media overload. Trend #19: Ubiquitous social. social media trends communications marketing pr public relationsView more presentations from Dave Fleet. Trend #1: Integration. Ubiquitous mobile.
DAVE FLEET [Social Media] Social Media at Scale: Organizing Global Social Media Teams
| MONDAY, FEBRUARY 11, 2013
One of the most fundamental questions in running a social media program at scale is, “how do I organize it”? More recently, he released a more focused look at the tensions facing companies who are looking at scaling their social media. Enterprise Deployment vs Organic social growth. was recently asked about whether I had a preferred model for resourcing social media teams. These can improve programs, reduce risk, and drive efficiencies through a large social organization. 201 Social at Scale social media social at scale
PUSHING SOCIAL [Social Media] 7 Annoying Social Media Personality Disorders
| WEDNESDAY, FEBRUARY 23, 2011
There is one thing that will make or break someone’s ability to be successful in social media. And oftentimes, these offenders have no idea they’re guilty of some of the worst turn-offs on the social web. So, who are these social miscreants? Divas are pretty easy to spot in social media circles. Although a little bragging every now and then never hurt, social media shouldn’t be used as megaphone for sharing all of your positive traits. Social media hoarders have a complete mental hang-up with giving away anything of value.
JANET FOUTS [Social Media] Social media is not a weapon
| TUESDAY, SEPTEMBER 13, 2011
This one is about people using social media as a weapon to bully brands and service providers into getting what they want. She never even had time to offer to resolve it before he brought out the heavy social media artillery. We’re becoming a culture of instant gratified “or else and even litigation over interactions on social networks is common. Just because you have access to social media doesn’t give you license to swing your social network around like a mace. Not entirely anyway. happen to know her quite well.
ADAM SHERK [Social Media] The Most Popular Summer Blockbuster Movies in Social Media
| TUESDAY, MAY 24, 2011
Alterian recently released some data on the most popular summer blockbusters in social media, focusing specifically on movies with May and June release dates. According to their data Fast Five and Thor are far and away the most popular summer movies with each getting 38%+ of social media activity among the selected group of films: (click to enlarge). Share of social media activity: Fast Five 38.46%. Related posts: Which News Sites Get the Most Social Media Engagement? Social Media News Releases Get 3x More Media Coverage.
UNSPOKEN [Social Media] Social Media Monitoring vs. Customer Intelligence Analytics
| SUNDAY, OCTOBER 14, 2012
Let's try to define the differences between Social Media Monitoring and Customer Intelligence analysis based on content available on Social Media platforms. Social Media Monitoring. The content originates from Social Media networks and other public (Internet) sources. Related posts: Today’s Visualization Tools Help Our Brains Understand Social Monitoring. Become Social in Social Media With Jugnoo. Social Media Is Much More Than Just Social and Media. Focus is on BUZZ.
SPIN SUCKS [Social Media] How to Make Social Media Less of a Time Suck
| WEDNESDAY, SEPTEMBER 12, 2012
Because of the fast pace of social media, we are constantly bombarded with distractions from one social network or another. You have to participate and engage consistently, Facebook seems to change something on a weekly basis, Google has all of these animal-named announcements, new social networks pop up all the time…it’s exhausting to keep up with everything! recently asked on our Facebook page, “If you had only 20 minutes a day to spend on social media, what would you focus on?” You can easily spend hours, if not days, on social sites!
WEBBIQUITY SMM [Social Media] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
| SATURDAY, AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Social Media B2B ).
SPIN SUCKS [Social Media] Five Social Media Lessons From Anthony Bourdain
| THURSDAY, DECEMBER 29, 2011
So, what did Anthony Bourdain teach me about social media? rookie blogger and student of social media, Craig is originally from Baltimore, but now lives in Seattle, with his wife and two kids. Social Media anthony bourdain craig mcbreen social media lessonsToday’s guest post is written by Craig McBreen. What can a snarky, middle-aged, New Yorker teach a 40-something, wannabe blogger about life? Well, I often find inspiration in the strangest places and politically incorrect, sharp-tongued, bad boy chefs dole out the best advice.
JANET FOUTS [Social Media] Social Media Efficiency for Nonprofits
| TUESDAY, MAY 8, 2012
I talk to nonprofits about various aspects of social media just about every day. They get the relatively manageable expense of leveraging social media to raise visibility for their nonprofit, find funders, advocates, and volunteers when compared to more traditional marketing channels. They WANT to use social media effectively. Some of the tricks of the trade that help manage a social media engagement plan with a small team. Social Media Tips and Tricks efficiency webinarSo what’s stopping them from diving in? Two
CREATIVE RAMBLINGS [Social Media] This week in social media (December 24-28, 2012)
| SATURDAY, DECEMBER 29, 2012
In social media, there is never a dull moment! AllFacebook) Headlines For Facebook Sidebar Ads Can Now Be Customized (AllFacebook) Facebook Still Top Social [.] This week in social media (December 24-28, 2012) was written by Cendrine Marrouat for her social media blog, Creative Ramblings. News Social Media social media headlinesCheck out the list of headlines below. If you like this post, you will probably enjoy her latest eBook, The Little Big eBook on Blogging: 40 Traffic Generation Tips , available on Amazon!
YMARKETINGMATTERS [Social Media] Social Media Content Calendar is Key for Consistent Posting
| WEDNESDAY, NOVEMBER 30, 2011
This is a guest post by Samia Zaky, who is in the social media daily trenches as a corporate Social Media Marketing Manager. She has developed robust and sustainable social media profiles and programs for different companies, knows the ropes, and gives us practical, valuable advice which I think you will find useful. We always.
CONVERSTATIONS [Social Media] What is Your Social Media Page Saying about You?
| WEDNESDAY, JULY 18, 2012
A targeted social media strategy offers big opportunities for businesses of every size. Social media can be a channel for stronger customer relationships, brand awareness and promotions. But social media can be a double-edged sword, creating both positive and negative images of your company with far-reaching effects. How to Make Your Social Media Page Say ‘We Get It’. You’re doing social media right if your page: Creates conversations : Blatant promotional updates are boring. Does Your Social Media Page Say ‘We Don’t Get It’?
PUSHING SOCIAL [Social Media] 5 Totally SWAG Social Media Predictions for 2012
| TUESDAY, DECEMBER 27, 2011
As competition for readers is heating up and social publishers are turning to these WordPress alternatives to make their blogs stand out from the crowd. The Social Media elite loves Google+ but the majority of users still rely on Twitter and Facebook to engage with their audiences. B2B Joins the Social Party – Fashionably Late. Business to consumer companies are a natural match for social media. B2B companies, however, have struggled to realize the benefits of dialogue and content marketing on social platforms. Social Media
UNSPOKEN [Social Media] Social Media Use: Three Big Mistakes Made by Small Businesses
| MONDAY, OCTOBER 8, 2012
In seeking to connect with and grow an audience online , small businesses frequently turn to social media sites. Still, though social media is a popular marketing tool for small businesses, it can also be a minefield of potentially costly and critical mistakes. There are several key ways in which small businesses are continuing to miss opportunities to maximize their social media marketing potential. Here are a few of the biggest: Believing social media is free. The use of social media is not about controlling your message.
ONE SOCIAL MEDIA [Social Media] What The Ninja Turtles Taught Me About Social Media
| SATURDAY, JUNE 2, 2012
Tweet The world of social media is more diverse than most people realize. The same is true about social media. What that tells us is that social media, not even one channel, is not meant to be managed by one individual. If you want to see real results from your social media efforts you have to make sure you’re doing EVERYTHING. That may seem frustrating at times, but it’s essential to your future success on social media. You need ideas to create and share interesting and valuable content. At least in theory.
- [Social Media] Social Media Strategy from A to Z » Techipedia | Tamar Weinberg
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. That’s why you need to paint a picture that’s more meaningful and encompasses what “social media as a label really is. The role of customer service online is becoming equivalent to social media marketing.
MINDJUMPERS [Social Media] The State of Social Media In The UK
| TUESDAY, JANUARY 10, 2012
Another chance to look at the social media universe, analyse the trends and make the strategies. 2012 Social Marketing & New Media Predictions [White Paper]. New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money! Research/Study demographics England Facebook Linkedin Social Media social media 2012 Social Media statistics stats Twitter UKTweet Beginning of 2012 has brought in a lot of predictions and opportunities. UK Facebook statistics. LinkedIn. The losers.
SOCIALFISH [Social Media] A 12 Word Social Media Policy
| THURSDAY, NOVEMBER 29, 2012
Continuing my “awesome finds on the interwebs” series this week, here is the Mayo Clinic Center for Social Media’s 12-word social media policy. The biggest risk in health care social media is not participating in the conversation. Simply putting “find me on Facebook” or “follow me on Twitter” badges on your website does not equate with health care social media. Following these simple rules can prevent most social media miscues, and keep you out of the Friday Faux Pas series. You heard that right.
SPIN SUCKS [Social Media] Eight Social Media Trends for 2012
| MONDAY, NOVEMBER 28, 2011
I’ve written the eight social media trends you need to pay attention to for next year. 2012 Social Media Trends. Social TV Convergence. Today we talk about mobile, social, marketing, public relations, advertising, direct, email, customer service, and sales as if they’re working in silos. Not everyone uses social networks (yet). Social Commerce. New Social Networks. We need another social network like we need a hole in the head. Welcome back to the real world! hope everyone had a really good Thanksgiving weekend.
CREATIVE RAMBLINGS [Social Media] This week in social media (January 28 – February 1, 2013)
| SATURDAY, FEBRUARY 2, 2013
In social media, there is never a dull moment! Scoopit social media headlinesCheck out the list of headlines for January 28 – February 1, 2013. Facebook Facebook Prompts Users To Invite Guests When They RSVP To Events (AllFacebook) Facebook introduces new structured status updates to help users share what they’re feeling, watching, eating and more (Inside Facebook) Facebook Reports [.].
DANNY BROWN [Social Media] Social Media – It’s Not Just for White Folks
| SATURDAY, MARCH 26, 2011
Over at his excellent Convince and Convert blog, Jay Baer shares a post on how he feels white folks are the majority in social media. Jay’s post goes on to ask why there isn’t more diversity in social media, and that “we have to do more than rely on a bunch of 30 year old white people for our social media information. for example, you’ll find an excellent resource that’s leading the way in highlighting blacks in technology and new media. Of course, social media is much more than just Twitter.
SOCIALFISH [Social Media] Why Do We Need a Social Media Policy?
| THURSDAY, APRIL 7, 2011
While giving a webinar, Managing the Risks of Social Media , for Higher Logic , I got an unexpected question: “Why do we need a social media policy?” Of course you need a social media policy. The structure and need for social media policies or guidelines have gotten a lot of press and more is written every day. Every social media practitioner ( Maddie, Lindy , and me to name a few) will tell you that you need one. co-authored a white paper with SocialFish about social media policies. Risk and Social Media
DANNY BROWN [Social Media] Can Social Media Make You Truly Happy?
| TUESDAY, OCTOBER 11, 2011
ve found myself wondering whether social media is all it’s cracked up to be. Social Media And Value. It’s common these days to see the youth of today heavily engaged in social media, chatting to their friends about any topic under the sun. But despite all of this usage that social media gets, is there a lot of value going on around here? Better yet, how many conversations in social media do you get where at least one person feels genuinely better having had that conversation? Social Media And Time. Be Aware.
PAMORAMA [Social Media] 16 Free Must-Read eBooks About Social Media
| WEDNESDAY, FEBRUARY 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 16 Free Must-Read eBooks About Social Media by Pam Dyer on February 3, 2010 Share Whether you’re keeping up with family members or growing your company’s brand, social media has become integral to many aspects of our lives. Here are some ebooks that can get you started on your path towards social media success or help you kick things up a notch if you’re already active on the social Web. Building a Social Media Team , Amber Naslund. link].
SOCIALNOMICS [Social Media] Social Media Tools Map
| TUESDAY, AUGUST 9, 2011
Our good friends at Overdrive Interactive released their most recent social media tools map (below). include some of the Chinese social sites like Renren & Kaixin, consider removing Bebo, include Sysomos and Awareness in tracking tools, Spotify or ping for music, etc.). Overall this Map rocks as a nice pocket-guide for what’s happening on the social Web. I’ve include an image from Mashable below on the Chinese social networks. As Facebook and Twitter are blocked in China; these are the major Chinese Social Networks (source: Mashable).
DANNY BROWN [Social Media] 9 Points on Why I’m Not a Social Media Expert
| THURSDAY, NOVEMBER 18, 2010
Over at Chris Kieff’s blog today, there’s a post on how to evaluate a social media expert in 9 ways. It offers tips on how to spot if your social media person is an expert or not, and uses the likes of Twitter lists, Google, Klout and Facebook fans to determine your expertise. Curious – how do my college friends, ex-lovers that hate me but haven’t removed me from their friends, my baker and the newspaper delivery boy that are part of my Facebook friends make me an expert in social media? To your points: 1. Google. Twitter Lists. yikes!
WAXING UNLYRICAL [Social Media] Dear Business: Get Over the Social Media Hump
| FRIDAY, AUGUST 23, 2013
Over the last several months – actually, couple of years – I have seen and experienced exactly what small business owners, business people, and basically any “regular” person feels when they are told they need to get with social media. That’s It’s tiring and a bit of a heavy realization for someone who has been so enamored of social for so long. Can’t you just hear it: “I’m sorry, social, it’s not you, it’s me… but really, it’s you.” None of these are problems related to social media.
UNSPOKEN [Social Media] Social Media saving lives – two words at the time
| FRIDAY, AUGUST 17, 2012
write a great deal about using the power of social media to become an influencer and motivate change. What chat rooms, social media networks, Facebook and the rest of the social media universe really do is allow us to communicate more easily, but the one thing this technology all too often doesn’t show is our feelings. We spend our time on social media retweeting or “liking” to show someone that we care, but we don’t take the time to look people in the eye and tell them they matter to us. Angela Maiers. You matter.
SOCIAL MARKETING FORUM [Social Media] The Single Most Important Social Media Asset
| SUNDAY, JANUARY 9, 2011
Social media and those companies feeding off it or building it have exploded in the past two years. Most would agree that 2010 was the year of social with brands and agencies scrambling to first understand it and then integrate it into their marketing strategies. Social media marketing dot com bubble Facebook LinkedIn social media assets TwitterHowever, what are companies such as Facebook and Twitter really worth?
TECHIPEDIA: TAMAR WEINBERG [Social Media] The Ultimate Social Media Etiquette Handbook
| WEDNESDAY, DECEMBER 10, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases. If you answered yes to any of these questions, you may need a refresher course on social media etiquette — and perhaps real-life etiquette also. Many call this spam. Usually.)
DANNY BROWN [Social Media] Webfluenz Brings Social Media and Influence Analysis to the Masses
| THURSDAY, AUGUST 29, 2013
'When it comes to social media analysis and influence marketing, and the ability to use software to identify and track potential influencers for your brand, one thing that always comes up as a stumbling block is the cost usually associated with it. So far, this has meant the benefits of social analysis, as well as true influence marketing, has been limited to mid-to-Enterprise-level businesses and organizations. Addressing the Cost of Social Data. If you want social monitoring, you need a dedicated monitoring platform. Meeting Multi-Level Business Needs.
FIREBELLY [Social Media] Social Media Influencers vs Brand Advocates: 5 Must-Reads
| MONDAY, AUGUST 20, 2012
How should you approach influencers and advocates on social media? Social Media Influencers vs Social Media Ambassadors: What is Their True Value? By Raymond Morin At a time when the biggest social networks (Facebook, Twitter, Google+ and Pinterest) are starting to make a move towards e-commerce, the subject of influence marketing is more than ever a major issue for most companies. Blog Social Media Social Media Marketing brand advocates social media influencersFind out in today’s must-reads.
FRESHNETWORKS [Social Media] Social media monitoring review 2010 – download the final report
| TUESDAY, JUNE 1, 2010
Over the last few months we’ve been conducting an in-depth review of the leading social media monitoring tools in conjunction with our sister company, FreshMinds Research. We compared over 19,000 online conversations and have written about the following topics: The basics of social media monitoring. The location of social media conversations. Social media monitoring and duplication. How to set up the tools (search strings, comparison challenges and coverage). Data latency and the tool with the most up-to-date results.
SOCIAL MEDIA CITIZENS [Social Media] The Fantabulous Lists of Social Media Case Studies
| MONDAY, FEBRUARY 7, 2011
I’ve been browsing through the lists of top social media case studies and I thought I am going to share some of the top sites with you: Casestudiesonline.com by Tod Maffin. List of Social Media Marketing Examples by ( [link] ). Social media case studies by ([link] ). Social Brand Index by ( [link] ). The Association Social Media Wiki’s List by ( [link] ). 300+ Cases & Examples of Social Media Marketing by ( [link] ). 30 SEO, Social Media & Marketing Case Studies that Prove the ROI of it All by ( [link] ).
GEMMA WENT [Social Media] The social media strategy series: Guidelines and Training
| TUESDAY, NOVEMBER 9, 2010
Photo by Jurvetson This is the penultimate post in our social media strategy series and it’s been a long time coming. Tags: Social Media Strategy Series guidelines and training social media policy social media strategy This also means that the series ebook will be out in a couple of weeks for those of you that have signed up for it. If you haven’t already, pop your details here and [.].
DANNY BROWN [Social Media] Why Research is Key and How to Create a Research Station For Your Social Media Strategy
| MONDAY, FEBRUARY 20, 2012
Social Mention. One of the best free solutions for finding information across the social web, Social Mention even gives a basic overview of sentiment and shared value. Social Search. While you still use TV, or radio, or other “traditional media” to advertise, this won’t tell you why your widget is selling (other than folks like your advert, possibly). This is where you combine the research station with the media station. Social Mention. Social Search. Insights Social Media social media research social media strategy
KYLE LACY [Social Media] Tracking ROI from Social Media to Sales
| WEDNESDAY, AUGUST 24, 2011
Social media is an important community builder, but there may come a time when you have to demonstrate to company leaders how social media efforts impact business objectives, especially revenue. While there are a variety of technologies available to help you accurately tie social media activity to business growth, I recommend three core pieces: web analytics, call tracking and a customer relationship management (CRM) system. Tracking Online Conversions from Social Media. Capture Offline Social Media Conversions. —-.
FRESHNETWORKS [Social Media] Developing a European social media strategy
| THURSDAY, JULY 8, 2010
An issue for many brands who are developing a social media strategy is how they translate what they do in one country into other markets in which they operate. As a European social media agency, at FreshNetworks we are very used to helping clients take a US or UK strategy and then roll this out across the rest of Europe. In this week’s video post, Matt Rhodes talks about how to approach developing a European social media strategy and why what works in one country might not work in others. And those who have done it badly. Tweet This!
DANNY BROWN [Social Media] The Metrics of Social Media - Danny Brown
| WEDNESDAY, MAY 12, 2010
Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs The Metrics of Social Media May 12, 2010 32 voices share yours! Share 62 saves There’s an interesting post over at the Canadian Marketing Association blog today called “Measuring Social Media , written by Jim Estill , who’s on the board of BlackBerry makers RIM. Nor should you only be measuring by brand awareness (although this is definitely a measurement gauge for social media). media ROI.
PAMORAMA [Social Media] Top 12 Social Media Insights for Nonprofits in 2012
| SUNDAY, APRIL 15, 2012
Blackbaud, NTEN, and Common Knowledge have released their fourth annual Nonprofit Social Network Benchmark Report, a yearly analysis of how nonprofits are using social media platforms like Twitter and Facebook. This year’s report highlights 12 key social media insights for nonprofits that are intended to help the sector become more effective at using social media [.]. Facebook Infographics Marketing Nonprofit Social Media Twitter
FIREBELLY [Social Media] Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)
| TUESDAY, DECEMBER 4, 2012
2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. Big Social Media Disasters of 2012. 100 Fascinating Social Media Statistics and Figures From 2012. By Brian Honigman Here are 100 of the most fascinating social media statistics and figures from 2012 that can help you better understand Facebook, Twitter, Instagram, Pinterest and Google Plus for the coming year. Americans Spent a Collective 230 Millennia on Social Media During One Month in 2012. Seriously obsessed.
PAMORAMA [Social Media] Social Media: Tracking Its Exponential Growth [Stats, Video]
| MONDAY, MAY 10, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media: Tracking Its Exponential Growth [Stats, Video] by Pam Dyer on May 10, 2010 Share Many of you are probably familiar with Social Media Revolution , a fantastic video created last year by Erik Qualman that examined the explosion of social media onto the modern scene. It did an excellent job of explaining the importance of the social Web and its impact on society. Social Media / Networking is not a FAD. You’d better. love it.
PWB MARKETING BLOG [Social Media] Three Stats Prove B2B Social Media Set To Explode [Charts]
| WEDNESDAY, SEPTEMBER 7, 2011
Social media has reached prime time. Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media. We rounded up three stats that prove B2B social media is not only here, it’s set to explode. Fact 1: B2B Companies Are Using Social Media. According to a 2010 survey by White Horse , 86% of B2B companies are investing in some form of social media.
FRESHNETWORKS [Social Media] Forrester report: how companies listen and engage with social media
| WEDNESDAY, JULY 20, 2011
Forrester Consulting recently surveyed 200 US marketers about their use of social media listening and engagement. Some of the most interesting findings include: Information sourced by social media is now being used by more than 70% of B2B decision-makers. Interestingly, there is a significant uptake of companies adopting social media tactics (97%), but there is a plenty of opportunity for business returns to be improved. However, strategic social media is not being used extensively. Image from Flickr courtesy of sfllaw. Tweet This!
WEBBIQUITY SMM [Social Media] 48 Ways to Measure Social Media Success
| TUESDAY, DECEMBER 20, 2011
Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Similarly, in social media marketing, there are numerous intermediate “process” measures that don’t fit into an ROI equation, but which are vital in optimizing social media efforts in order to minimize “I” and maximize “R.” Nine Blog Metrics. Overall traffic.
CREATIVE RAMBLINGS [Social Media] This year in review: Social media in numbers
| THURSDAY, DECEMBER 27, 2012
2012 has proven to be a very busy year for social networks — and people involved in social media. This year in review: Social media in numbers was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Facebook Google Great Resources LinkedIn News Pinterest Twitter google Social media facts social media statsHere are some of the latest stats and facts. Facebook 1 billion monthly active users 80 percent of monthly active users are outside the U.S.
SOCMED SEAN [Social Media] Cartoon: Speaking Social Media
| TUESDAY, NOVEMBER 22, 2011
Working in social media in my day job and my night job, I spend a LOT of time around social media geeks. The other day, I overheard an entire conversation that was so full of social media lingo and jargon that it was like a whole new language. While I understood what the terms meant, I asked myself what I would think if I were an executive at a company that just didn’t understand social media. So here’s a tip to all those who are working to educate their leaders and organizations on the value of social media.
JEFF KORHAN [Social Media] The Best Social Media Strategy
| WEDNESDAY, MARCH 14, 2012
Finding your way with social media is not a linear process. To make matters even more confusing, many social media consultants, who often refer to themselves as strategists, prescribe complicated methods that keep their clients tethered to them for extended periods. During the early days of social media there was a great deal of confusion and apprehension. If you are new to social media you probably still already the basics – namely, that LinkedIn, Twitter, Facebook, and Google+ are the major channels. Dive Right In. was pushed.
SPIN SUCKS [Social Media] How a Single Professional Female Practices Safe Social Media
| TUESDAY, JULY 26, 2011
They think I’m an online “media techie which cracks me up. Thanks to that experience, I’ve been able to embrace social media with minimal fear of loss of privacy. Still, I don’t believe in avoiding online social platforms because of it. put my potential dates through the wringer and “D” jokes that the only basic information I didn’t have about him before our first date was his social security number (I eventually got that, for a background check … but that’s another story). Social Media crister delacruz privacy safety Transparency
CREATIVE RAMBLINGS [Social Media] Guest post: Some tips for outsourcing social media management
| TUESDAY, DECEMBER 18, 2012
Managing your social media marketing can be a full-time job. You could hire a social manager, but that could cost you [.] Guest post: Some tips for outsourcing social media management was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Guest Posts Tips social media managementThe following is a guest post by Sarah Clare. Her bio is at the end of the article. Who has time for that when you are already managing your blog and marketing your business?
JUGNOO [Social Media] Do You Dive, Jump, Wade or Splash Into Social Media?
| MONDAY, JUNE 18, 2012
When you think about your social media personality are you a diver, jumper, wader or splasher? started blogging in 2007, having thought about it since 2005, when I first heard about RSS and other things social from Giovanni Rodriguez at Counselors Academy’s conference. Where do you fit in and how would you describe your approach to social media? Things Golf Taught Me About Social Media Marketing (inklingmedia.net). Do You Dive, Jump, Wade or Splash Into Social Media? Guest Posts Social Media business cycle social media
PUZZLE MARKETER [Social Media] Social Media is Going Corporate [Infographic]
| TUESDAY, JULY 3, 2012
The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. Favorite social sites are Facebook (92%), Twitter (82%), LinkedIn (73%) and blogs (61%). Lead Generation Online Advertising Social Media blogging corporate facebook lead generation linkedin social media twitter75% saw an increase in website traffic.
WEBBIQUITY SMM [Social Media] The Social Media PR Battle
| WEDNESDAY, MARCH 6, 2013
Has social media ruined public relations? Can PR keep up in this online social world? The notion that social media can have a larger impact than public relations is fairly new. Many business executives see social media as an easy outlet for a business to spread positive information, but what about the flip side? Is your business prepared to avoid a PR nightmare if a customer utilizes social media? After three attempts to get answers from the company via phone and email, the mom turned to social media.
DIRECT MARKETING OBSERVATIONS [Social Media] Where Are the Jobs and What Can You Make In Social Media?
| THURSDAY, FEBRUARY 9, 2012
As I’ve said many times, I love a good infograph, thus, let’s introduce the Onward Search Social Media Jobs Salary Guide. One, there are a lot of good paying jobs out there in the social media space. social media jobs social mediaSome interesting things to note here. Two, I’m surprised that some of the positions and locations are not paying more. Given what is on the line for some companies, I would have expected more from some of the locations for the strategist and marketing manager positions. What do you think?
VERY OFFICIAL BLOG [Social Media] Social Media Professionals: How Techie Should We Be?
| SUNDAY, OCTOBER 3, 2010
It’s no secret that social media has a credibility problem in the business community, especially when most only see the noise generated by so many of us out there on any particular social network. Many of us also lack credibility on the technology side because we may not fully appreciate how integrating social technology adds a layer of complexity to existing processes. People Social Media is a Hybrid Discipline. Understanding the Role of Social Media in Other Digital Marketing Disciplines. Social > Techie? Save and Share.
CONVERSIONATION [Social Media] Social Media ROI: Check Before You Start
| SATURDAY, FEBRUARY 25, 2012
An army of social media thinkers has deemed it useful to redefine ROI. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROIIn 2010, Brian Solis introduced it in his book Engage! as Return on Influence (and also as Return on Investment, Return on Involvement, Return on Innovation and Relevance of Interaction). The term Return on Influence (now Realization of Influence as well) [.].
PUSHING SOCIAL [Social Media] Seth Godin, The Dip, and How to Really Succeed at Social Media
| MONDAY, FEBRUARY 13, 2012
I believe content marketing (AKA Storytelling) and social media can transform you and your business. The only thing you have to do is decide to be the best, not average, not good-enough, but the best. There’s a widening influence gap in the social media space. Specifically, how do you cross the Social Media Dip? Is There A Social Media Dip? Absolutely, in fact social media has one of the most brutal and deepest dips. Crossing the Social Media Dip. Social MediaI am expecting a lot from you.
JASON YORMARK [Social Media] Buy Some Social Media Today!
| THURSDAY, MAY 5, 2011
had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. MA has established themselves as a leader in brands using social, and I was lucky enough to be a part of that team in the early stages as social media tools like Facebook and Twitter began to take off. had reservations around focusing my career primarily on social early on for the fear of the fad wearing off eventually. Thousands of people are jumping on the social bandwagon and touting themselves as experts in the field.
JASON YORMARK [Social Media] Lanyrd: Social Media Conferences & More
| WEDNESDAY, APRIL 13, 2011
It seems like almost every day more and more cool sites are popping up taking advantage of the social web. Related posts: 5 Great Social Media & Community Job Resources. Social Media Book Giveaway Contest Follow Up. Dave Barnes & Matt Wertz: Music & Social Media Done Right. Social MediaA few weeks ago I stumbled across another gem, Lanyrd and it’s officially my go to site for all things conferences. I’m always a fan of great UI and simplicity in execution, and Lanyrd nails both.
SPIN SUCKS [Social Media] By the Numbers…Where Social Media is Today
| TUESDAY, APRIL 10, 2012
As well, Social Media Examiner released their Social Media Marketing Industry Report and there are some interesting findings in it. They looked at: Value of social media. One of the things I find most interesting is, of the top 10 questions marketers ask about social media, measurement is number one. Other things of interest include 83% said social media is important to their businesses, but that’s down from 90% last year. I’m on a plane again, which means I have takeoff and landing time to catch up on reading.
PUZZLE MARKETER [Social Media] Choosing the Right Social Media Platform [Infographic]
| MONDAY, JULY 1, 2013
'There are many factors to consider when you’re choosing the social media platform that is right for your brand or company profile. state social media profile can sometimes do more harm than not having one at all. It also dives into the demographics of each social media account and you can determine if that matches your customer profile. Below is a Quick Summary of the Infographic: Facebook and Google+ have the widest range of media types including: photo, video, article, and text. Social Media social media
DAVE FLEET [Social Media] Is “Social Media” Hurting Social Media?
| THURSDAY, SEPTEMBER 2, 2010
Is the term “social media hurting strategic communicators in the digital space? Plenty of people have wondered about the term before ( Google “social media term and you’ll find a 2007 post from Jeremiah Owyang on the topic) but I’m thinking of this from a slightly different angle. Is the term “social media leading clients to take the wrong approach to their online activities? How many companies have you encountered taking a scorched earth approach to their social media activities? Social media.
MINDJUMPERS [Social Media] How to Measure the Return On a Social Media Campaign
| TUESDAY, MAY 24, 2011
Tweet When it comes to social media, it has always been a widely discussed topic how to measure returns and a lot of the traditions from more traditional marketing has of course paved its way into the field of social media. Many businesses that wish to run a social media campaign of course want to set goals and plan what should be achieved in terms of concrete figures. While handling social media this rule of thumb of marketing should be especially remembered. Similar Posts: 5 Great Social Media Initiatives in 2010.
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