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    [Social Media] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. 500 companies use at least one major social media platform. And 92% of small businesses say that social media is an effective marketing technology tool.
  • PAMORAMA  |  SUNDAY, MAY 12, 2013
    [Social Media] 50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
    Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. BlitzMetrics ($) | Social media dashboards for your brand that monitor content across Twitter, Facebook, YouTube, Instagram, Tumblr, and more.
    [Social Media] How to Produce Social Media Content for Your Business
    If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! Just break down your blog into many different mini posts for Facebook, Twitter, Linkedin or other social media profiles. Posting content in this random way will not lead to social media success for your business. The Secret: BLOGGING!
    [Social Media] Social Media Pet Peeves
    We understand social media, we’re certified geeks, and we are here to learn at an even deeper level. still get the comment, all the time – Social media is a waste of time. Without further ado, I bring to you our list of top 10 social media pet peeves. This was not intended to be a rant, rather an attempt to eradicate douchebaggery from the social networks. And yes, you will continue to wonder why social media is not working for you. . Invitations to a gazillion different social networks. What are your social media pet peeves?
  • PAMORAMA  |  SUNDAY, JUNE 9, 2013
    [Social Media] 7 Popular Types of Social Media Fans [Infographic]
    If you’re using social media to market your company, you know that social media fans are not all alike. Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7  categories. Here’s a look a who they are, why they’re following your brand on social media, and what to do to get the most out of them. These social media followers think You Rock! Here’s a quick take on these different personas: 1. Awesome!
    [Social Media] 7 NEW Social Media Solutions to Grow Your Business
    You want to hit your social media marketing out of the ballpark , but with so many changes, updates, and new features, how can you know you’re leveraging every avenue available? Here are seven new tools and solutions that you should be aware of when marketing your business on social media. 1. Users can plan trips, projects, and weddings easier and faster by keeping the conversation visual and on the popular social media platform. 2. Now, the popular social media network is bringing video marketing to a new level with promoted videos.
    [Social Media] Top 9 LinkedIn Social Media Marketing Groups
    Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. It is intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world. Learn more ].
    [Social Media] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Social Media Strategy and Best Practices. Social Media Tools.
    [Social Media] Social Media is Key to B2B Content Marketing [Report]
    91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. If you have a website, a blog, or maintain a presence on Facebook, Twitter, or other social networks, you are a publisher. This is the first in a series of posts about how to use content to market online and via social media. LinkedIn is the top social network when it comes to B2B content marketing. But many are uncertain about how to successfully employ the many tactics available to them.
    [Social Media] 5 Top Social Media Professionals on Google+
    First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. With the recent hoo-ha about brands abandoning Google + pages for Pinterest , I reached out to my network to ask some top social media practitioners what they thought. The traffic we get from Google+ also sticks longer than other social media referrals. tell clients to only build and support social platforms where they find their customers and prospects currently. There’s been a lot of noise about Google+.
  • SPIN SUCKS  |  MONDAY, JUNE 6, 2016
    [Social Media] Top Seven Chrome Extensions for Social Media Marketers
    The life of a social media manager is an endless to-do list. The post Top Seven Chrome Extensions for Social Media Marketers appeared first on Spin Sucks. Social Media Tools Check My Links Chrome extensions drumup Giphy improve your social media marketing efforts lastpass Nimbus OneTab online tools productivity tools RiteTag share awesome content on social media social media marketersHere are seven Chrome extensions that promise to make your life much easier.
    [Social Media] How to use Social Media for Employer Branding and Recruitment
    Social media is ultimately about establishing relationships. Using social media for employer branding and recruitment provides the following benefits: An opportunity to enter into dialogue and engage/attract potential candidates. Your employees drive your business, and allowing employees to become ambassadors on behalf of the company in social media will have a positive effect on your employer brand. Therefore, it is important to have a social media policy in place, where you communicate your expectations to your employees. Tweet. Results.
  • PAMORAMA  |  SUNDAY, MARCH 3, 2013
    [Social Media] Social Media Image Sizing Cheat Sheet [Infographic]
    Make sure that you have attractive, consistent visual branding across all of your social media platforms. Visual marketing is a breakout trend on social media sites. Companies need to “show” instead of “tell”, and social networks are tapping into our desire for beautiful imagery and design. Social Media Cheat Sheet Facebook Infographics LinkedIn Pinterest Social media marketingWhile content is a huge driver of  awareness, dazzling [.].
    [Social Media] Social media salaries, titles, and job descriptions
    Thinking about hiring for social media? Here is a useful infographic on getting a social media job from the Daily MindFlash blog. This is actually targeted to people looking for social media jobs, but it’s equally useful for anyone looking to hire the right person. Enjoy. Featured Hiring infographics
  • PAMORAMA  |  SATURDAY, JULY 30, 2011
    [Social Media] Using Social Media as a Communication Tool [Infographic]
    Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands. In addition to using social platforms to monitor conversations about their industry, competitors, and products, companies are increasingly reaching out to to their customers via the social Web to communicate messages about what they have to offer. surprising number of companies of all sizes have yet to use social media as a communication tool.
    [Social Media] Millennials On Mobile, Social Media [Report]
    adults to feel that social media sites are very important for finding information about news and current events, according to a new report from Scarborough Research. A few highlights from the report: 60% of respondents had visited a friend’s page or profile during the previous 30 days. The majority – 51% – of millennial cell phone users access social networking sites via their mobile. Social Media Statistics Millennials Scarborough Research social networking statisticsThis age group is 53% more likely than all U.S. 49% had updated a status.
    [Social Media] Social Media Doesn’t Make Sales – People Do
    There’s a deep, dark secret that the social media marketers don’t want you to know. It doesn’t matter what your social media strategy is unless it includes what you expect the prospect to do after they find you through social media. know, social media is what I do, and I love it, but in the end it’s a tool. Use social media to create an approachable persona that encourages people to contact you and then follow through when they do reach out. They’re your social media evangelists.
    [Social Media] The Dark Side Of Social Media
    Fox 59 recently interviewed our CEO Duncan Alney about this incident and “the dark side of social media.” The post The Dark Side Of Social Media appeared first on Firebelly | Social Media Marketing & Management Company. Firebelly News Social MediaA rant posted to an Indianapolis bar’s Facebook page on New Year’s Eve went viral and became international news. The woman who posted the complaint, as well as women who share her name, have received threats since then. ” You can watch the story below.
    [Social Media] 33 Thought-Provoking B2B Social Media and Marketing Stats
    B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. Despite the brand lift from buyer engagement and the plans to increase spending on social media marketing noted above, only about 10% of B2B marketers say they are able to quantitatively show the impact of social media on the business.
    [Social Media] Why Social Media Is The Catalyst For Telling The Truth
    Social media has forever changed marketing and business. As a result of these new and inexpensive social tools, businesses are jumping onto social media as means to communicate with their customers and create awareness. But, thanks to social media, the conversation between businesses and customers has become a two way street. Related posts: 12 Most Common Elements of Effective Social Media Policies. Blog Branding Social Media brand leader leadership social media truth visionaryThat’s ok.
    [Social Media] Social Media for the Busy Sales Person
    I’ve gotten quite a bit of great feedback on my last post, the 5 traits of the social sales person. The post really seems to have struck a nerve with a lot of people, even though it barely touches the surface of how sales people can use social media to get more business. Social Media in Action social salesOf course that’s a lot of the feedback I got. It’s not deep enough. So I decided  I’d take it a little further and offer a short class on the subject. Here’s a link to  register now.
    [Social Media] Social Media ROI: Check Before You Start
    An army of social media thinkers has deemed it useful to redefine ROI. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROIIn 2010, Brian Solis introduced it in his book Engage! as Return on Influence (and also as Return on Investment, Return on Involvement, Return on Innovation and Relevance of Interaction). The term Return on Influence (now Realization of Influence as well) [.].
    [Social Media] How Social Media is a Lot Like Dating
    Social media, like many things in life, is about relationships. That said, how is social media like dating? You can apply “proper dating etiquette” to just about every aspect of social media. This is where many social media newbies can miss the boat. Using social media as a tool to position yourself or company as an expert is how you are going to gain your followers’ trust. Sometimes someone who seems really awesome turns out to be a jerk — in dating and in social media. think most of us have.
  • JANET FOUTS  |  SUNDAY, MAY 13, 2012
    [Social Media] Do It Yourself Social Media Audit
    We tend to create the social media presence for our businesses in an organic fashion, which is the natural way to grow relationships right? The problem is; as you explore new tools and meet new people who invite you to join them on other networks, your messaging and your social media presence overall can easily get confused. That’s why it’s a good idea to conduct a social media audit every so often to step back and get a 10K foot level. Ready to do your own social media audit? Ready to do your own social media audit?
    [Social Media] Where’s Social Media Going in 2014?
    2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. Social media is our new news site. And with Facebook’s new change in algorithm, articles and publications will get a larger reach, which means that social media probably will be our no. The social TV. Real time is king.
    [Social Media] Make Your CFO a Social Media Fan
    Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  If you’re concerned about social media cost justification, you’re not along.  A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday.  If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us!
    [Social Media] Six important shifts for social media in 2012
    So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year. Here are six shifts I hope to see in social media use by business in 2012. Over the last couple of years, we’ve seen a slow maturation in the way companies develop their objectives for social media. As companies get better at setting objectives for social media, they’re going to need to get better at measuring against those new objectives. measurement social media strategy
  • SOCMED SEAN  |  TUESDAY, JUNE 26, 2012
    [Social Media] Comic: Social Media Strategy From A Book
    Developing a social media strategy isn’t easy, especially with so many channels out there…it sometimes feels like social media overload ! But ignoring social media outright definitely isn’t a good strategy. Just like building a “quick business plan” isn’t a good idea, building a quick social strategy likely won’t succeed either. Need some help determining some business objectives that you might be able to leverage social media to accomplish? Cheers! –Sean.
    [Social Media] Social Media Permission Marketing
    Remember the social platforms are just that – social. Social Media Permission Marketing originally appeared on Spin Sucks on March 31, 2011. Social Media bob reed Counselors Academy element r facebook question no silver bullet permission marketing ru relevant social media permissionIt’s Facebook question of the week time, but there will be no video. I am working from home today and, well, don’t feel like showering and getting ready just so I can do a video. If you don’t know whether or not to get permission, get it.
    [Social Media] 84% Say Company Leaders on Social Media Provide A Competitive Edge
    Does having a company leader on social media give that organization a competitive edge? recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results. Out of the 505 respondents (who skewed toward “more advanced” social media users), nearly two-thirds of the respondents (64%) reported that their leaders were involved in social media. social media involvement should be limited to crisis situations.
    [Social Media] 8 Social Media Questions Publishers Should Be Asking Themselves
    For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media.
  • SPIN SUCKS  |  TUESDAY, APRIL 10, 2012
    [Social Media] By the Numbers…Where Social Media is Today
    As well, Social Media Examiner released their Social Media Marketing Industry Report and there are some interesting findings in it. They looked at: Value of social media. One of the things I find most interesting is, of the top 10 questions marketers ask about social media, measurement is number one. Other things of interest include 83% said social media is important to their businesses, but that’s down from 90% last year. I’m on a plane again, which means I have takeoff and landing time to catch up on reading.
    [Social Media] 9 Actionable Ways To Prove & Track Your Social Media
    For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. However I’ve spotted a disturbing trend amongst many marketers who utilize social media; they don’t know how to track it properly! So in this post, I’ll show you how I track my social media campaigns and more importantly, how to prove to clients that it’s worth pursuing. Generating x% increase of website visits through social media channels.
    [Social Media] 36 Sensational Social Media Stats and Facts
    Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics. As consumer and business buyer use of social media has matured and become more sophisticated, their expectations of brands in social media have evolved as well.
    [Social Media] The Ugly Side of Social Media Sharing
    Guest post by Jenelle Conner. I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. This is the nature of digital media. Social media by definition is a space where people share ideas and information. In my opinion, this is what makes social media so beautiful. Don’t we as social media professionals, especially a Page like with more than 34,000 likes, have an obligation to make sure that we are utilizing images from a reputable source?
    [Social Media] The FTC and Social Media: You Have to Disclose
    Your company participates in social media and you often share the work your organization does on your personal social networks. Many obliged the request on their personal social networks, but didn’t disclose PlayStation was a client. But the FTC guidelines are very clear: In any advertising medium (and they consider social media advertising), you must disclose your relationship with (c), #client, #sponsored, or similar identifier. It’s a scary place—the social networks. Following are the things you can do: Social media policy.
    [Social Media] Why Your CEO Should Be Active On Social Media [Study]
    One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog. The study reveals that consumers and employees regard company leaders who engage on social media positively. . In terms of importance, 86% of respondents rated CEO social media engagement as somewhat important, very important or mission-critical. Tweet.
    [Social Media] Social Media Informer
    Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Its tagline is  “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community.  Some of social media’s top bloggers are featured on Social Media Former and it gives readers a great one-stop-shop to read their favourite blogs. Related posts: RSS is easy to use.
    [Social Media] Triple Bottom Line Thinking for Social Media
    We all know that social media is about more than just putting out messages and shouting with a bullhorn. Social media gives them the power to take content in new directions, thus causing us to react and respond accordingly. Although some communications professionals may think that triple bottom line social means using Facebook, Twitter, AND LinkedIn, we’re going to take a little bit more of a philosophical approach than that. Community – In the court of public opinion, the social audience will decide for themselves what is important and worthwhile.
    [Social Media] Healthcare Social Media
    Interested in healthcare and social media? It was actually a presentation for their members, on how /why to use social media for their own eye clinics.  I talked about the general state of social media, explained my association background and how wide-ranging and different your social media activities can be when you’re working in B2B as opposed to purely consumer-driven social media marketing (yawn-o-rama), discussed social media’s impact on healthcare specifically, and then had a couple of ASOA members on with me to talk about what exactly they were doing in social.
    [Social Media] How to Hire Your Social Media Marketing Partner
    After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. There are any number of ways to slice and dice social media activities. Content syndication involves the actual publishing and sharing of content on social media platforms. Marketing Social Media hiring social media
    [Social Media] Six Reasons Social Media Doesn’t Work
    Add social media to it and it’s only for the kids. Social media is more often than not, not measurable in the dollars and cents way of the word. Six Reasons Social Media Doesn’t Work originally appeared on Spin Sucks on October 25, 2011. Small Business Social Media social media cons social media control social media fadWhen I speak , I tend to hear the same excuses as to why company leaders aren’t approving the use of the web for business development. But my ultimate favorite?
    [Social Media] Quickstart Guide to Social Media [infographic]
    Tweet Getting started with a social media initiative does not necessarily require a lot. The following infographic presents some of the strategic steps that is useful to go through before establishing a sustainable social media initiative. Similar Posts: Lack Of A Plan Shows That Businesses Struggle With Social Media Marketing. How Social Media Strengthens Companies [infographic]. Save Your Brand Reputation With Social Media. Yet there are some vital considerations to go through before getting on board.
    [Social Media] Social Media Isn’t About The Numbers! Or Is It?
    Too many folks get caught up in the numbers game when it comes to social media. They use numbers like “friends”, “followers” and…ewww…”Klout” to determine whether they are doing social right. Heaven knows that it doesn’t tell you whether you’re engaging in social media properly. Just like any feedback from your audience, your numbers are an important part of evaluating social media success, but they aren’t your the only factors. I’ve said it once, I’ll say it again.
    [Social Media] Social Media Image Dimensions: The Ultimate Guide
    Brands experience almost 50% more audience engagement when sharing an image or video on their social media platforms, which is why social networks are increasingly featuring and promoting visual content. It can be difficult to keep up with all the social media image dimensions for  Facebook , Twitter , Google+ , LinkedIn , Pinterest , Instagram , and YouTube. Enter Tent Social , a digital marketing agency that specializes in social media solutions and and content creation. Social media image sizes: A quick reference.
  • SPIN SUCKS  |  WEDNESDAY, MAY 23, 2012
    [Social Media] Social Media to Replace Traditional Media Says CEO Study
    Social Media to Replace Traditional Communication. They surveyed 1,709 CEOS from 64 countries and 18 industries, and learned social media will leap to the number two spot while traditional media plunges to the bottom in the next three to five years. The study also found more business leaders are moving toward a more social workplace, as the best ones already have. IBM broke out the surveyed companies to see which ones were in the top 20 percent, in terms of revenue and growth, and found those were the companies already becoming more social.
    [Social Media] How to Use Twitter Cards in Social Media Marketing
    Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. Tweets with images and other media attract: 89% more “favorites” 18% more clicks 150% more retweets Get started with Twitter cards in 4 easy steps 1. link] — Jayson Stark (@jaysonst) June 20, 2014   Player card Video, audio, or other media Best for sharing video and song clips within a tweet Sometimes I think my days can’t get any more rediculous until today. Bypassing the character limit also helps increase conversion rates.
    [Social Media] Social Media Use: Three Big Mistakes Made by Small Businesses
    In seeking to connect with and grow an audience online , small businesses frequently turn to social media sites. Still, though social media is a popular marketing tool for small businesses, it can also be a minefield of potentially costly and critical mistakes. There are several key ways in which small businesses are continuing to miss opportunities to maximize their social media marketing potential. Here are a few of the biggest: Believing social media is free. The use of social media is not about controlling your message.
  • UNSPOKEN  |  SATURDAY, JUNE 16, 2012
    [Social Media] Brilliant Minds Behind Intel’s Social Media ~ @Ekaterina
    Lately I’ve focused on individuals who build influence through the effective use of social media. Today I’ll talk about how Intel sets the standard for corporate social media excellence, using all manner of social media to engage its audience, inform, educate and build the brand. If you think Intel is just a nuts and bolts company, you’ll be surprised at how seriously they take the intangible world of social media engagement. Certainly food for thought as you develop your own social media strategy.
    [Social Media] 20 Ways to Cultivate Brand Unawareness in Social Media
    Many businesses use social media to promote brand awareness, and it can be quite effective. Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Here are 20 social media marketing errors that send people running, that make them tune you and your company out.
    [Social Media] Social Media Image Sizing Guide [Infographic]
    Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example. Original Ginger , a “Digital Agency located in the heart of historic Fort Langley, a hip and artistic suburb of Vancouver BC”, created an infographic that quickly communicates the image sizes of each of the popular social media companies.
    [Social Media] Fear and Social Media
    During CommPartners’ Social Learning session at #ASAE11, attention turned quickly to social media. So I read Why Companies are Afraid of Social Media , a guest post by Eric Deckers, Jason Falls ‘ co-author of the upcoming book, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing. For social media, you have to take a leap of faith and trust your people. Most employees and members want to do the right thing (you may need to teach them what that is in social media).
    [Social Media] What Does 2013 Hold for Social Media?
    As of 2012, social is already too big to ignore. It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group. Add Social TV, “Social Nicheworks”, co-creating prosumers and aggregators, hyper connectivity and social search to the list of trends to be on the lookout for in 2013 as well. US digital media usage: A snapshot of 2013. Not surprisingly, social network usage, e-commerce as well as social gaming is growing. What does this mean?
    [Social Media] Social Media: The Great Equalizer
    The social media explosion has had a similar effect. A few years in, and the social web has taken it a step further by giving those some people an ability to connect with far more people more easily then ever before. Having just returned from SES Chicago (a search and social conference), I had another overall good experience. I had the honor of getting to moderate one panel, speak on another, and participate in a Often times I’m impressed with those I do some research on whether it’s reading their blogs, following their social profiles, etc.,
  • UNSPOKEN  |  MONDAY, APRIL 16, 2012
    [Social Media] The Most Remarkable People on Social Media Today
    Since I couldn’t find any lists that suited my taste, I decided to start my own… “The Most Remarkable People on Social Media Today” My own social media hall of fame, so to speak. I did not take into account the number of followers or the number of retweets but selected my list purely based on how much these people changed my beliefs or motivated my actions. believe we should highlight people who are doing remarkable work in the social universe and not only those who are just social celebrities. She brings Social to Big brands.
    [Social Media] 33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
    Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? What’s the best process for developing a social media marketing plan? How do we demonstrate the ROI of social efforts? Social Media Marketing Tips, Tactics & Techniques.
    [Social Media] Best Tips for Successful Social Media and Digital Marketing in 2014
    Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my  most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. know first hand that so many businesses (1) struggle with human and financial resources for social media and digital marketing and (2) find it  confusing to choose the most important and effective tactics with limited resources. Litmus ).
    [Social Media] Social Media Strategies: Is Social Media Adoption The New Quality Standard Of Successful Company?
    Social media is maturing. As many companies have successfully integrated social media in their communication/business strategies and as many more are planning to do so in very near future, it is no longer perceived as the risky investment but more as a necessity in order to keep a competitive edge in the market and maintain the dialogue with consumers. It actually seems that social media adoption is becoming a quality standard of a transparent, customer centric and accessible company. Social media is changing this situation.
  • SPIN SUCKS  |  MONDAY, MAY 2, 2016
    [Social Media] How NOT to Build a Following on Social Media
    Do you know how NOT to build a following on social media? The post How NOT to Build a Following on Social Media appeared first on Spin Sucks. by Aris Related Stories Six Steps for Success with Online Communities A PR Pro’s Guide to Facebook News and New Features Google+: The Social Platform We All Love to Hate. Eleonora Israele looks at the five things you shouldn’t do on Facebook, Twitter, Instagram, LinkedIn, and more. Comments Buy, Buy, Buy – this one is still the case for some although.
    [Social Media] Is it Time to Re-Think Your Social Media?
    It’s time to check in: How is your social media marketing doing across the channels that your business is active in? Their social media results are not what they expected. Every day you hear more business success stories on social media, about hot leads found on LinkedIn or people directly calling a company after checking out their Facebook Page. But why doesn’t social media seem to work for you? The answer lies in re-thinking your approach to social media. Defining Social Media. media noun. 1.
  • SPIN SUCKS  |  TUESDAY, JULY 21, 2015
    [Social Media] Five Social Media Automation Myths Busted
    In recent years, social media automation has been one of the most widely discussed topics in digital marketing circles and with good reason—a number of tools and apps that enable marketers to derive greater value out of social platforms have sprung up, and many have wondered if the automation will just kill the “social” in social media. Social Media Automation Myths Debunked. Social media is— and will always be—about human interaction, but its utility and sphere of influence extends beyond this. By Sophia Solanki.
    [Social Media] The Future of Social Media: Identifying the Drivers
    Recently, I was asked to write a chapter in a book on digital marketing and business about what’s coming next in social: the future of social media, both from a business and consumer perspective. invite you to comment and thus contribute in a way to the book since collaboration and involvement are key in knowledge and participation a must in a social world. Predicting what’s coming next for social media is easy if you look at the underlying changes and evolutions. They will continue to emerge and show in how social business is conducted.
    [Social Media] The Best Social Media Analytics Tools for Publishers
    What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral. The functionality is broader than just social media but you can drill down on social referrers and activity. It has a greater degree of social-specific reporting.
    [Social Media] 5 Educational and Inspiring Social Media Diagrams
    Tweet At HubSpot , they have collected 22 educational social media diagrams – and I think some of them are very useful, when wanting to gain an easy insight into social media. The social media diagrams start with the basics telling which keywords to keep in mind when being present in social media – and continues further on presenting how to monitor and engage with people who have an interest in you and your brand. In this post, I have chosen 5 of the 22 visual concepts presented by HubSpot, which I find most inspiring.
    [Social Media] Social Media’s Shocking Statistics
    With 500 Million + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening.shockingly so. The significance of social media for businesses is equally big. Blog Facebook Metrics Twitter blogging blogging stats facebook fans facebook marketing facebook stats social media statistics social media twitter social media's shocking statistics twitter statsExpanding your brand's potential reach via Facebook, Twitter, YouTube and more has become the holy grail of marketing.
    [Social Media] My Yearly Social Media Douchebag Audit
    Along with the hyper growth of social media platforms over the past few. The term Social Media Douchebag has seemed to be the winning term to describe these folks, and there are quite a few funny sites detailing their exploits (see here and here ). That being said, I feel it is my duty to perform a Social Media Douchebag audit on myself to ensure I don’t unwillingly succumb to the dark side.  I’m subjecting myself to 5 questions that I feel are fairly applicable to the world of social media douchebaggery these days. Social Media
    [Social Media] How to Learn Social Media Marketing: 15 Blogs for Beginners
    Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience. Of the brands that *are* using social media marketing, many of them don’t do much planning regarding their social media activities. This post is Part 1 of a series I’m writing for social media beginners.
    [Social Media] How Old is the Perfect Social Media Expert?
    His talk was hitting all the right notes, exceeding my expectations, when he began to discuss the need for transparency for corporate executives and the critical opportunity, and must-have piece of their communication strategy, social media now represents for everyone in the C-suite. “If you don’t understand social media, find a social media expert. They’re all social media experts today.&#. Frequent and persistent clicking does not make anyone a social media expert. So, there I was. And then he said it.
  • FIREBELLY  |  MONDAY, MARCH 23, 2015
    [Social Media] How Social Media Generates Sales You Can’t Track To Social Media
    But not even Starbucks, with all its social media savvy and corporate-sized budgets for sophisticated tools can track that sale to Twitter. Until people are uploading their brains to the internet, social media will never get credit for those sales. How Social Media Generates Sales You Can’t Track To Social Media June 12th, 2015 Chad Richards The post How Social Media Generates Sales You Can’t Track To Social Media appeared first on Firebelly | Social Media Marketing & Management Company.
    [Social Media] Social Media Updates: Facebook, Linkedin, Twitter. Be Ready!
    Blog Facebook LinkedIn Marketing Social Media for Business Social Media Marketing Tips Twitter Facebook Business Page Facebook changes integrated marketing Linkedin marketing for small business social media Just in case you missed it…Facebook, Linkedin and Twitter recently announced important new updates  that are taking effect right now. . Here’s EVERYTHING you need to know to make sure your profiles are updated CORRECTLY and continue to drive business with no hiatus: Facebook Update: New Layout for Business Pages. Check out the new layout!
    [Social Media] The Dirty Dozen Top 12 Social Media Mistakes to Avoid
    There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and  one I wrote for HubSpot ). But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. Social media is about having a conversati0n with your prospects, not broadcasting to them. Your social media strategist is your public spokesperson. Failing to LISTEN.
    [Social Media] Social Media ROI: Mythic or Measurable? Six Experts Weigh In
    Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it? Or is social media marketing just a required practice because of its value for content marketing, customer service, market engagement, web presence optimization , and SEO—whether its ROI can be determined with any accuracy or not? CMOs On Social Media – Where’s The ROI?
    [Social Media] 22 Expert Guides and Reviews of 200+ Social Media Tools
    As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media. 12 Tools to Help You Optimize Your Social Media Marketing Results by TopRank Online Marketing Blog. ** 5 STARS. 26 Social Media Monitoring Tools [Reference Guide] by Razor Social. ** 5 STARS.
    [Social Media] 87 More Vital Social Media Marketing Facts and Stats for 2012
    Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  What will likely be the hot trends in social media over the next couple of years? Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.
    [Social Media] Think Twice About Automating Your Social Media Efforts
    I recently participate in an Twitter chat where the conversation turned to whether or not it’s a good idea to automate social media activities. digests, Foursquare updates, and auto-retweeting of certain “trusted resources”   In the end, there was a strong consensus that while some automation is valuable, over-automating your social media activities actually defeats the purpose of building individual relationships with your customers or community members. Do you automate your social media activities? Cheers! Digg this!
    [Social Media] Social Media Comic: The Technophobe
    Featured Humor Mobile People Social Media Tech cartoon comic comic strip facebook humor mobile social media social networking Twitter wordpress YouTube Anyone else run into technophobes in their digital lives? You know…the one who never wanted to be on “the Interweb” or thinks that “the YouTube” is just about cats on skateboards? Funny how those same people who dismissed email and mobile phones are now seen carrying smartphones, tablets and sending pics of their vacation via GMail. Enjoy the comic!
    [Social Media] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    Okay, that statistic was made up (though probably not far off the mark),  but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? How do top executives use social media? Find the answers to these questions and many,  many more here in 101 vital social and digital marketing stats for (the rest of) 2013. Social Media Facts and Statistics.
  • SOCIALFISH  |  MONDAY, JULY 21, 2014
    [Social Media] The Importance of Testimonials and Social Media
    Additionally, social media is a huge component of increasing leads for new customers. In fact, lead generation is the top objective for B2B marketing programs according to a recent survey , and 54% of these B2B respondents said that they have generated leads through social media. With that being said, it seems like it is more important than ever for B2B marketers to not only focus on quality testimonials from other business, but also on sharing these testimonials via social media. That is where social media comes into play. Social Sharing.
    [Social Media] 01/31/2014: Social Media Snapshot
    Categories: Blog , Facebook , Google , Pinterest Tags: Facebook , Facebook custom audiences , Google , Paper , Pinterest , Pinterest Interests , social media , Social Media Marketing , Social Media Snapshot , website custom audiences Social Media Snapshot: Website Custom Audiences, Pinterest Interests, Snazzy Google Apps and more. Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.
    [Social Media] 31 Sensational Social Media Marketing and PR Stats and Facts
    Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. People expect to hear back from the brands they interact with on Twitter and other social networks.
    [Social Media] 6 Reasons Social Media Sucks, But You Need to Use It Anyway
    Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well). Reasons Social Media Sucks. 1. No question.
    [Social Media] [NEW!] Social Media Readiness Workshop
    The social media revolution is here–are you ready? You may be dabbling in – or even expertly managing – social media tools, but have you thought about whether you have the right culture for social? . Are your existing management practices and company culture giving you the right foundation for social,  or are they actually getting in the way of your success? Related Posts How to Lead Your Way to a Social Organization Five Web Design Trends to Watch Best Linkedin Company Pages Humanizing your organization creates amazing results.
  • SPIN SUCKS  |  THURSDAY, JUNE 28, 2012
    [Social Media] Social Media Campaigns Don’t Match When Consumers Are Online
    What about how many times you should be posting to the social networks? I was just asked this question during a speaking engagement yesterday, “How many times should I be posting to Facebook every day?” And now there’s a new study out from YesMai l, which looked at the social networks of 20 popular clothing retailers in order to discover how email boosts social engagement, what times of day and week are most effective, and how to standardize some of your engagement in order to succeed. . Ever wonder how much content you should be producing? and 12 a.m.
    [Social Media] The Hard Questions of Social Media
    While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” But before we dig into ROI, its worth asking some of the tough questions about why we’re even talking about social media. Why Social Media? Now, you know that I am an advocate for measuring social media, I also think its also time that we ask ourselves what we are really trying to accomplish with social media.
    [Social Media] 23 (More) of the Best Social Media Guides, Tips and Resources of 2012
    As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law?
    [Social Media] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. How can marketers help their organizations move from “social media marketing” to “social business”? What role does social play in a brand’s overall online visibility? 
    [Social Media] Social Media & Real Estate
    Social media is where people immediately go to for recommendations for anything and everything, from eateries to vacation spots to even real estate. As a service-oriented business predicated on spheres of influences, social media is more relevant than ever for this industry. Real estate is all about referrals and who you know.which, if you think about it, is what social media is all about. However, it is increasingly now a shared social experience for a community. Today's buyers and sellers rely heavily on social media. Tsk tsk.
    [Social Media] 10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”
    Finding a social media professional to help you with your online activities can sometimes be a tough process. Hopefully, these 1o questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online. 1) How long have you been engaged in social networking and/or social media channels? Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube. Every social network is not right for every industry. Digg this!
  • SPIN SUCKS  |  THURSDAY, MAY 19, 2011
    [Social Media] Social Media for Executives
    Social media for B2B companies. Until then, Jack and I bring you selections from the discussion on “Social Media for Executives.&#. Social Media for Executives originally appeared on Spin Sucks on May 19, 2011. Social Media Jack Monson PRSA PRSA Chicago prsa keynoteIt’s Facebook question of the week time (clap, clap, clap!)! will have you know that Abbie Fink stole my, “Hello. I’m Johnny Cash&# at Counselors Academy on Sunday. actually yelled at her from the audience. Neither here nor there. The other funny thing?
    [Social Media] Why Social Media Matters for B2B Vendors
    Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. Still, social media is rapidly becoming an essential component of the b2b marketing mix.
    [Social Media] Why We Still Fight Over Social Media and Content Marketing
    A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. And the same goes for social media (marketing). If you follow a bit what’s going on, you’ll even find genuine fights over who’s right and who’s wrong about this or that in content marketing or social media marketing. The role of content and social media: everyone is right It’s hard to believe that there are still so many views on the role of content and social media for marketing and business purposes. Social media teams.
    [Social Media] 5 Reasons Why Your Social Media Marketing Efforts are not Working
    While many small-to-medium size business owners are reaping the benefits of using social media to generate traffic and significantly boost sales , some business owners have found that social media has shown few if any tangible results. One important advantage of social media marketing is that it enables you to target a particular, specific audience. If your campaign is not going as expected, take a close look at the type of traffic your social media efforts is generating. Simply engaging in social media for your business is not enough.
    [Social Media] Social Media and Travel
    The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. JetBlue made a name for itself in the social media space after a difficult travel situation thanks to severe winter weather in 2007. Delta got a late start in social media (and was the subject of its fair share of complaints, including a dramatic rant ), but now has @Delta and @DeltaAssist looking after its customers on Twitter. The other airline that's going above and beyond in social media is Virgin America.
    [Social Media] 8 Tips for Managing a Social Media Crisis
    Rage spills over to other social networks and influential bloggers are decimating your reputation. The The social media crisis is quickly spreading, but you are silent. Social media can be a useful tool to build your company brand or a nail in its coffin. While it’s possible to counter a social media crisis after the fact, it makes far more sense to be prepared in advance and have a predetermined plan of attack. Warren Buffet 8 things your brand can do to manage a social media crisis 1. Should you call the legal department?
    [Social Media] Five Awesome B2B Social Media Statistics
    Do you think social media isn’t for B2B organizations? But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. The social landscape changes so rapidly we wanted the latest research we could get. We wanted a variety of different sources – not just from digital marketing agencies with a vested interest in promoting social media. Top B2B Social Media Statistics. Social media isn’t just Facebook.
    [Social Media] How Customer Service on Social Media Helps Your Brand [Infographic]
    Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms. Today, I’m going to elaborate a bit further on this subject by having a look at some recent statistics about customer service on social channels. Have you asked yourself whether or not your company is taking full advantage of the resource that is social media, and are you already using social media in an attempt to convert angry complaints into happy customers? Infographic].
    [Social Media] Social Media Strategy Template
    Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. However, only 38 percent of companies say they have a defined social media strategy. It would appear that two thirds of businesses are still “flying by the seat of their pants” when it comes to social media. Map the brand’s social graph. Meritus Media Inc.
    [Social Media] How to Create Perfect Headlines for Social Media Posts
    Although headlines sometimes take a back seat when it comes to writing social media posts, they really should be top-of-mind in your content creation process. ” If your headline doesn’t sell your story, it’s likely that your social media posts will go unread. How to Create Perfect Headlines for Social Media Posts is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. Voila!
    [Social Media] The Rise Of Hispanics On Social Media
    Businesses have been turning to social media to connect with their consumers in a new and exciting way. More than ever before, companies can interact with their loyal followers and attract new ones by striking up conversations, tapping into their wants and needs, and portraying their products and services through social channels that can reach millions. Furthermore, Latinos are taking over social media in a big way. After just a few check-ins, they can really make their rounds through the social-media-loving Hispanic community. Their $1.2
    [Social Media] Five way to improve your social media measurement
    We’re past the point  where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities. Last week I spoke on a roundtable on Practical Social Media Goal Setting, Measurement and ROI , along with Janet Fouts , Steve Farnsworth and Brian Rice. measurement social mediaTweet. Focus on outcomes over outputs. How much money did you save? Tweet.
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