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    [Social Media] Social Media’s Shocking Statistics
    With 500 Billion + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening.shockingly so. The significance of social media for businesses is equally big. Blog Facebook Metrics Twitter blogging blogging stats facebook fans facebook marketing facebook stats social media statistics social media twitter social media's shocking statistics twitter statsExpanding your brand's potential reach via Facebook, Twitter, YouTube and more has become the holy grail of marketing.
    [Social Media] Social Media: BEYOND THUNDERDOME
    ” What does any of this have to do with social media? As businesses, marketers and brands, we tend to overlook the most important laws that govern the social networks we have come to rely on. Breaking these rules is the quickest way to ruin our reputations and, essentially, get ourselves exiled (at least socially) from these networks, which is exactly what happened to Mad Max. Your goal for social media is (or should be) to build and maintain relationships with your customers. What media do they use to communicate?
    [Social Media] Social Media: BEYOND THUNDERDOME
    ” What does any of this have to do with social media? As businesses, marketers and brands, we tend to overlook the most important laws that govern the social networks we have come to rely on. Breaking these rules is the quickest way to ruin our reputations and, essentially, get ourselves exiled (at least socially) from these networks, which is exactly what happened to Mad Max. Your goal for social media is (or should be) to build and maintain relationships with your customers. What media do they use to communicate?
    [Social Media] Why Your CEO Should Be Active On Social Media [Study]
    One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog. The study reveals that consumers and employees regard company leaders who engage on social media positively. . In terms of importance, 86% of respondents rated CEO social media engagement as somewhat important, very important or mission-critical. Tweet.
    [Social Media] Why Your Social Media Strategy Sucks
    Social media is crap. Social media is a waste of money and time. Social media can’t be measured so we’re just wasting energy. Social media doesn’t offer lead generation. I’ve seen a ton of criticism about social media and what it can and can’t do. Most times the biggest complaint is that “social media isn’t working for us&# , and because of that, social media is automatically a crap shoot. What’s your end goal with your social media activity?
  • SPIN SUCKS  |  THURSDAY, JULY 28, 2011
    [Social Media] Managing Social Media Fatigue
    She said I didn’t really answer the social media fatigue question and asked me to consider revisiting it. So I talk for a few minutes about why we’re all feeling social media fatigue, the deal I made with Kary Delaria for this Sunday, and how you can manage your own information overload. Do you have social media fatigue? Managing Social Media Fatigue originally appeared on Spin Sucks on July 28, 2011. Social Media information overload Kary Delaria Marijean Jaggers rusty speidel social media fatigue
    [Social Media] Maximizing Your Social Media Hub
    Building a social media hub is easy, but making it an effective marketing tool requires forethought and an outlined strategy. never changing social media hub is a waste of resources. Users should expect to learn about your brand from your social media hub instead of anywhere else. Deeper integrations allow for the recommendations of gifts, articles, and products based on their social profile. Show consumers what their friends liked and turn your social media hub into a social proof machine. Integrated Social Profiles.
  • JANET FOUTS  |  MONDAY, JUNE 3, 2013
    [Social Media] Social Media Crisis Management -Infographic
    At a very minimum set up Google alerts, but we recommend setting up additional social listening tools as well to be sure to get timely reporting. If you need some free or low-cost listening tools here’s a list of social media listening tools to get you started. Needless to say, you should have a corporate social media plan and everyone in the company should know what’s in it. Trying to smother a social media crisis is like gas on a fire. Collate all of the social media posts, the news stories and website traffic patterns.
    [Social Media] Under the Social Media Influence
    Tags: Social Media
    [Social Media] Infographic: Selling in social media
    'Some great stats here about how companies and brands are using social media to boost sales. via Social Media Today. Psychology of social networking. Featured infographic Social Media Related posts: Blog check list for getting noticed. Pinterest for business. PLEASE LIKE  MY FACEBOOK PAGE.
    [Social Media] How to Spot A Social Media Expert
    Some of you might get bent out of shape because I dare to suggest that a social media expert exists. understand that there is a healthy society of humble naysayers who scoff at social media expertise. However I believe that there is such an animal as a social media expert.  In fact, we’ve hired our fair share at Fluency Media.  Unless we’re all deluded, there are people out there that have the right mix of talent, drive, work ethic, and experience to lead social programs. Intensely Curious: Social Media is a moving target.
    [Social Media] 52 Cool Facts About Social Media – 2012 Edition
    Back in July 2010, I wrote a post called “52 Cool Facts About Social Media” I wanted to have a look at some of the mind-boggling and truly impressive numbers from this space we play in. also wanted to offer a fun fact for every week of the year, for anyone playing social media trivia games. So, to bring some of these figures up to date, as well as include some of the newer names on the scene, here’s 52 cool facts about social media, the 2012 edition. Statistics from Economist, Social Times, CNN. Social Media Influence Platforms.
    [Social Media] 36 Rules of Social Media
    'Do you follow the 36 rules of social media? We aren’t giving away any secrets, but these 36 tips and tricks will make social media marketing and conversation more efficient. Blog Blogging Content Marketing Social Media Social Media Marketing Marketing rules 36 seem like a lot? Pick a couple of your favorites and start from there! You’ll be amazed what simple rules can really do! Source.
    [Social Media] 17 Critical Elements of a Solid Social Media Strategy
    'Categories: Blog , Social Media Marketing Tags: content plan , Facebook strategy , set up social media , social media goals , Social Media Marketing , social media monitoring , social media optimization , social media plan , social media strategy 92% of companies are currently using social media*. Tweet This) To effectively do this, we recommend creating and implementing a social media strategy.
    [Social Media] Restaurant Social Media Marketing Results In The Flesh
    I’ve worked on my fair share of social media campaigns, and every once in awhile, a project comes my way that I have an extra ounce of vested interest in making a success.  A few months ago I had the honor of taking on doing some social media consulting for one of my favorite local restaurants Emory’s , a fine dining establishment north of Seattle and in my neck of the woods.  They turned to social media as an area to focus on and I had the opportunity to craft and implement a plan for them.  Social Media
  • SMTHREE  |  THURSDAY, APRIL 19, 2012
    [Social Media] Social Media Bullshit
    I have not posted for a while because, well, because I just didn’t feel like writing another blog about some meaningful event that was transpiring in the Social Media “verse” I decided to spend more time reading that writing and came to the conclusion that when it comes to Social Media – there’s a lot of bullshit out there. First, let me state that I do believe that Social Media is useful – even necessary – for businesses and non-profits. Social Media is the tail, not the dog. Absolutely.
    [Social Media] Social Media Textbook?
    Recently, the potential possibility came to me to teach a Social Media and Digital Communication class at my alma mater. Someone’s got to whip these whipper-snappers into shape when it comes to social media and digital marketing. figured I would use the power of social media to help me decide on what book(s) to choose to teach from. I’m leaning towards choosing a more mainstream book as opposed to an actual textbook because of how transient the social media world is. The Zen of Social Media Marketing by Shama Kabani.
    [Social Media] Hot Off The Press Social Media Tips
    That being said you owe it to yourself to check out Lori Taylor’s latest blog post 15 Social Caffeine “Must Do’s” To Rock Your Facebook Fan Page. Definitely will be paying closer attention to Social Mouths. And lastly through Social Mouths I checked out Francisco’s Facebook fan page and also fell in love with what he’s doing with his fan page. Related posts: The Office For Mac Social Media Extravaganza! Social Media Friendly Blogging. Great Social Media & Community Job Resources. Blogging Social Media
    [Social Media] Using Social Media to Deepen Customer Relations
    An obvious win for companies looking to jump into Social Media is in the Customer Support area. As more and more customers voice their opinions online, the choice is not if you should be responding using Social Media, but when are you going to start responding! recently saw figures from Josh Bernoff of Forrester Research that showed 92% of BtoB Technology buyers consider themselves engaging in some form of Social Media. Tags: social media Customer Support If that isn’t a wake up call for Technology Companies, I don’t know what is!
    [Social Media] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social and Alternative Search Engines.
    [Social Media] Social Media’s Shocking Statistics
    With 500 Million + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening.shockingly so. The significance of social media for businesses is equally big. Blog Facebook Metrics Twitter blogging blogging stats facebook fans facebook marketing facebook stats social media statistics social media twitter social media's shocking statistics twitter statsExpanding your brand's potential reach via Facebook, Twitter, YouTube and more has become the holy grail of marketing.
    [Social Media] 5 social media misconceptions (and opportunities) in financial services
    The financial services industry feels like it’s not ready for social media. Consumer banking isn’t where financial services firms make their money, so the compliance & customer service burden of “switching on” social media doesn’t feel worth the investment. This is a false economy, because the thing that makes social media so powerful is the way it enables small groups of motivated people to influence many people, very quickly. If social media effort is to be useful, it should contribute to existing business aims and measures, not create new ones.
    [Social Media] Social Media Integration – How do all the pieces fit?
    Social Media Integration takes several forms (Inside, outside, local, global, enterprise, etc.), that can be used for your social media usage as well. There have been several studies done to show that brands engaging in social media are much more likely to be searched for. Also, you can ensure that your social profiles are linking back to perfectly optimized pages. These pages are the links you want to send out via your social profiles. Put links to your relevant social profiles in the emails and display them prominently. Design.
    [Social Media] Exactly what role did social media play in the Egyptian revolution?
    Meanwhile a debate continues to rage in the blogosphere as to the exact role played by social media. While commentators such as Brian Solis and myself have argued against the off-hand dismissal of social media by Malcolm Gladwell ,  Evgeny Morozov and Will Heaven , Jeff Jarvis and Jay Rosen made the sobering point that it’s silly to argue the issue in absolutist terms. Similarly, Stowe Boyd writes : “Ideas spread more rapidly in densely connected social networks. So how did social media play such a significant role in fueling a popular revolution?
    [Social Media] Want social media success? Make it meaningful.
    Have you ever seen someone say “Wow, look at that social media campaign. Would the Old Spice social media campaigns attracted any attention if they just consisted of “Here’s our crap, now buy it&# messaging? Social Media Meaning PassionLook how amazing it is that they are pushing out their same old advertising crap and ignoring everyone. Look at the way they haven’t embraced the medium, but instead have just found a new way of doing the same old crap. This is such a terrible waste of time, we should all emulate it.&#
    [Social Media] Want social media success? Make it meaningful.
    Have you ever seen someone say “Wow, look at that social media campaign. Would the Old Spice social media campaigns attracted any attention if they just consisted of “Here’s our crap, now buy it&# messaging? Social Media Meaning PassionLook how amazing it is that they are pushing out their same old advertising crap and ignoring everyone. Look at the way they haven’t embraced the medium, but instead have just found a new way of doing the same old crap. This is such a terrible waste of time, we should all emulate it.&#
    [Social Media] Fear and Social Media
    During CommPartners’ Social Learning session at #ASAE11, attention turned quickly to social media. So I read Why Companies are Afraid of Social Media , a guest post by Eric Deckers, Jason Falls ‘ co-author of the upcoming book, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing. Senior management’s concern about social media is really saying “we don’t trust our employees and members.” For social media, you have to take a leap of faith and trust your people. with ….
    [Social Media] Scoring social media influence – what’s the story?
    Tweet Peoplebrowsr’s Kred, a social influence and analytics service, today announced the launch of KredStory which is “a new way of seeing social influence that is different than anything we – or any social analytics company – have ever done before” The good news is that this is an attempt to move away from a score automatically assigned to you. John Fell Social media monitoring Social media tools and technology Brandwatch Klout kred peerin peoplebrowsr social media influencers toolsSo what are my scores for each?
    [Social Media] Media140 – Social Media in London
    Media140 Social meetup in London. On Thursday I spoke at the Media140, a Social Media Meetup in London. The event was mostly dominated by Social Media agencies and consultants. They kicked things off with an informal open conversation about Social Media. specific angle , social media for customer service , in which they had clear expertise. Perhaps it’s something about Social Media – we’re all learning together – that makes interaction more likely. Sadly it rarely happens. An openness to debate.
    [Social Media] Social Media Isn’t Conversation, It’s Publication
    The idea that social media allows us to engage in online conversations is getting people into all kinds of trouble, because what we’re doing when we click “Tweet&# on Twitter or “Share&# on Facebook isn’t conversation — it’s publication. Anyone who is monitoring your social network activities (trust me, someone is doing this) only needs to take a screen shot to have a permanent record of something long after you’ve tried to cover your online footsteps. Tags: Social Media It’s unclear what everyone means.
    [Social Media] The 6 Step Process for Measuring Social Media
    Can social media be measured? For a full and very specific account of how to measure social media in your company, pick up a copy of The Now Revolution , or Social Media ROI (by Olivier Blanchard). However, here are the basics to consider, drawn from my presentation “How to Hug Your Calculator&# last week at Social Media Success Summit 2011. The 6 step process for measuring social media. Understand How Social Fits in Your Company. You can’t prove that social caused that success, but it sure looks fishy.
    [Social Media] 10 Reasons Why Your Business Needs a Killer Social Media Strategy
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch. Why do businesses need social media? Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. Well done!
    [Social Media] What Business Goals Can Social Media Serve?
    'The changes in how people behave and buy as explained in the introduction to social media and social business are essential and show the many potential business goals and benefits of social media. While social media programs are basically designed to improve and strengthen the efficiency of a multitude [.]. Social media marketing Let’s take a more in-depth look.
    [Social Media] 5 Types of Social Media Con Artists
    Over the last few weeks, I’ve heard similar  from Pushing Social Readers. Unfortunately, the latest social gold rush has attracted its fair share of con artists. Here are five types of social media con artists to watch for: #1: One-Trick Ponies. Remember that most social media challenges are solved with a blend of tactics from many disciplines including direct marketing, conversion optimization, content creation, and others. Successful social business and content marketing is built on precise execution. Social Media2: Big Thinkers.
    [Social Media] The Key Issues in Social Media Monitoring Today
    He is hosting the UK’s leading social media listening conference, Monitoring Social Media 2010, in London on 22nd November, which I’ll be attending. Tags: Social Media social media monitoring This is a guest post from Luke Brynley-Jones, Co-founder of Influence People. Luke is kindly offering a 10% discount The Cube readers. Just enter the discount code “redcube” when you book online. [.].
    [Social Media] Why Do Organizations Still Fear Social Media?
    Before organizations can begin to think about having or being a social brand or a social business, they have to back up and temper their opinions or notions of what they think they know. Invariably what I see when I walk into the largest of the large or the smallest of small companies, are companies struggling with 2 schools of thought: (1) That they must corral the social employee and (2) How do they control the social customer. Let’s take social out of the equation and think about fear for a second and how it motivates companies. Stronger. Faster. Longer.
    [Social Media] Social Media -Outsource or Not?
    Social Media Outsource. have been a firm believer of the fact that one needs to segment audience and engage them with customized content thorugh different social media channels platforms and this requires serious efforts. So, while it’s good to say that the corporates should not outsource their social media efforts-the fact of the matter is-corporates should focus on creating policies, processes and KPIs, and leave the actual engagement wherever possible to outside agencies. The Ultimate Online Social Experience! Image Source:  [link].
    [Social Media] Questions to Ask Before Starting in Social Media
    So you’re thinking about jumping into social media. You’ve read a whole slew of blog posts, news stories as well as examples of how social media has helped businesses like yours cut costs and market more effectively. Or are you just jumping in, because everyone’s telling you that social media isn’t for toe-dippers? Okay, this might seem like an obvious question with an even more obvious answer, but have you really asked why you’re about to start using social media? Have You Carried Out a Social Media Audit?
    [Social Media] A Blog is a Better Social Media Hub Than Twitter
    If you’re relying on Twitter as your social media hub, you’re limiting your potential for impact and influence. third-party hosted blog (like the Socialized blog) requires a hosting plan and installation on a third-party server. have a Tumblr page, often referred to as a tumble log, called Social Kapital , that I use for posting things I want to share but which are not related to the subjects I cover in my regular blog. This post is intended to highlight why a blog is a superior social media hub to a Twitter account. Mashable. Guy Kawasaki.
    [Social Media] Measuring Social Media ROI
    Another year of measuring social media ROI. Because first, we should dispel some myths about measuring social media ROI. I’m an advocate for social media ROI, but before we can measure social media ROI, we have to kick these myths to the curb. Now hear this: social media is not free. Social media requires the planning and respect of your entire company, just as any other marketing and communication initiative. The Truth: Social Media Requires Investment. Culture ROI social media Vent
  • KYLE LACY  |  TUESDAY, JULY 5, 2011
    [Social Media] The 5 Pitfalls of Social Media Engagement
    What did you do recently to celebrate Social Media Day ?  Social Media (for me, that’s Twitter, Facebook, my blog, YouTube and my online marketing efforts) can and has enhanced my life greatly.  There’s a reason it’s called social media.  It was only when I began to connect for purely social reasons and for the interest in a relationship that I “got” it. Once you do, cultivate those relationships and BE SOCIAL. Social media is not a match for push marketing. Suggestion:  Identify why you’re online and engaged in social media
  • SPIN SUCKS  |  THURSDAY, JULY 21, 2011
    [Social Media] Social Media Fatigue
    What is social media fatigue, what do you think causes it and what are a few ways to combat it? Social Media Fatigue originally appeared on Spin Sucks on July 21, 2011. Social Media Arment Dietrich beatriz alemar gini dietrich online time commitment social media fatigueDoes it feel like it was JUST Facebook question of the week time?! Today is Thursday. Right?? Well, if I’m wrong and it’s not Thursday, surprise! I’m coming to you from a hotel room. took his advice. I’ll try something different next time.
    [Social Media] Succuessful Social Media Engagement Requires Generosity
    Generosity is a huge part of the social media experience. In fact, social media is all about focusing on others and not on yourself. Social media generosity 101: Do you research new information in your niche? It also drives links back to your social profiles and even your web site when people want to learn more about you. When was the last time you asked someone on your social media network how things are going? Tags: Social Media in Action generosity Social Media social media coach Comment.
    [Social Media] Social Media Isn’t Going Anywhere
    'I often get asked from folks whether there will ever be a “social media crash” Similar to the 2000 dot com bust, will all these social channels just crash and burn at some point. The fact is, social media at its core isn’t some newly formed concept that just popped up over the last few years. As a society, we’ve always been “social” It’s the technology that has changed that has allowed us to do so differently. 93% of marketers use social media for business. Source: The Growth of Social Media v2.0
    [Social Media] 317 Ways to Succeed in Social Media
    The great thing about social media (and blogs that talk about social media and how it can be used for personal, business, blogging, marketing and more) is that there’s a ton of information available on how it can benefit you. Hopefully, over the space of the last two years or so, this blog has offered you some tips, advice, strategy, call it what you will, that has helped you understand this cool toolset we call social media. From Stats to Strats – Free Social Media Ebook. Social Media Roadmaps. Enjoy!
  • JUGNOO  |  THURSDAY, MAY 24, 2012
    [Social Media] Lolcats, Maggie Thatcher, and Your Social Media Strategy
    When you’re new to social media, getting people to notice you is near the top of the To Do list. But the real secret to social media success? Once you’ve learned the basics, push those strategic questions aside before you short-circuit your efforts: Social media is a revolving showcase of shiny objects for the easily distracted – from world events to lolcats — and if your content sucks the rest is just unhelpful detail. Social Media social media strategy? “There is no marketing cure for sucking.” Enjoy this post?
    [Social Media] 10 Examples of Social Media ROI [Infographic]
    'Does social media drive ROI? The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Best practices for measurement are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI). Enter social media. Social Media ROI: 10 Examples. What’s a marketer to do? Steaz.
    [Social Media] Social Media Efficiency
    The number one question I get about social media is: “How can I do all this social media stuff and still get my work done?&#. mean, OK, I confess I spend all day attached to social media like an IV but that’s my job. People hire me to watch out for them and find new opportunities to engage and new tools and it’s all candy to me, but it shouldn’t be for anybody who wants to run a business that isn’t around social media now is it? You need a social media efficiency strategy. Email. RSS Feeds.
    [Social Media] Employee social media guidelines are useful, but internal culture is more important
    We’ve also seen a renewed debate in the UK about how the professions should use social media – notably about teachers befriending their pupils on Facebook. One way that many organisations deal with this is to create social media guidelines but even more important than any guidelines you might right is the internal culture change needed to real to make yours a true social business. Surveys in the UK last year consistently showed that between 35% and 40% of UK firms have no social media guidelines in place. Tweet Image via Wikipedia.
    [Social Media] Social Media Risk Manager: What?
    Maddie Grant of SocialFish sent me the link to Altimeter Group’s Guarding the Social Gates: The Imperative for Social Media Risk Management. Social Media Risk Management Staff? Altimeter Group “ surveyed 92 professionals from various industries and backgrounds who, in their current professional roles, said that social media risk management was their primary job function or a significant part of their professional responsibilities.” There are social media risk managers? Risk and Social MediaNew Types of Risk?
    [Social Media] The social media strategy series: Ongoing management and beyond
    This is the final post in our social media strategy series. So far we’ve covered: Is social media is right for your business How to get buy in Identifying goals and objectives Finding your audiences Developing social media tactics Measure your social media activities Creating a content plan Defining your resources Guidelines and training Once [.]. Tags: Social Media Strategy Series social media management social media strategy
    [Social Media] Social Media: The Great Equalizer
    The social media explosion has had a similar effect. few years in, and the social web has taken it a step further by giving those some people an ability to connect with far more people more easily then ever before. Having just returned from SES Chicago (a search and social conference), I had another overall good experience. Often times I’m impressed with those I do some research on whether it’s reading their blogs, following their social profiles, etc., The web and the social web is definitely an equalizer. Social Media
    [Social Media] The Best Social Media Analytics Tools for Publishers
    'What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral. The functionality is broader than just social media but you can drill down on social referrers and activity. It has a greater degree of social-specific reporting.
    [Social Media] How To Fail In Social Media
    It’s a great article except that the five ways shared can apply to any social media – Twitter, LinkedIn, Google+, you name it. Fail to hire social media experts. You might think that you can do social media yourself, but that could be a fatal mistake. Many a company has risen from the social media pile with egg on their face because of some silly mishap that could have been prevented. There are a number of reasons why you might want to hire a professional social media team to handle your campaigns.
    [Social Media] All About Social Media Monitoring Tools [infographic]
    Tweet Within the world of social media, we talk a lot about which tools that might be good to use when monitoring an online presence, since it can be tough to keep up with the stream of new tools. However, I think this infographic does a good job in providing an overview of different social media monitoring tools and the questions related that can be relevant for your business. What are the questions I should ask before purchasing a social media monitoring service? What are the best social media monitoring tools out there?
    [Social Media] Free social media strategy ebook
    As regular readers know, at the end of last year I ran a series on this blog on how to develop and deliver a social media strategy. Blogging Facebook Foursquare Linked In Social Media Social Media Strategy Series Twitter free ebook social media strategyThis has now been gathered together into an easy to read ebook which covers each stage of the process, from getting buy-in at the start to ongoing management, [.].
    [Social Media] Social Media Facts for Business Owners
    “‘ I can see how social media will work for <fill in the blank … a company not like mine>, but it certainly won’t work for MY type of business!’  ’  I can’t tell you how many times I’ve heard a business owner express this, hoping that I’ll agree with him or her “, said Social Media Strategist Caroline Melberg.   “ The fact of the matter is, there are very few businesses that social media won’t work for.  Today the reality is, your potential customer is spending time on social media.
  • JUGNOO  |  WEDNESDAY, JULY 18, 2012
    [Social Media] Social Media Crisis Management: Sin & Salvation Within Your Reach
    Welcome to social media cocktail hour – it starts when you login to your favorite hangout. Do you have a social media crisis plan in place? Social media sinners. ve worked for big and small companies and many share a trait that never ceases to amaze me – they don’t plan for a crisis in social media. All good things to prepare for but what about  if when something goes wrong in social media? That Then phone calls didn’t generate action, and some of them miraculously discovered social media. Social media saints.
    [Social Media] On Social Media Bullies
    Have you come across a social media bully lately? And I’ve thought a lot about this before deciding that, in essence, people who behave like this are social media bullies. You might quite reasonably ask, “What’s the difference between a social media bully and the right to one’s own, albeit differing, opinion?&#. Community conversations led to one of my favorite posts yet (and, I think, yours) on social media barfshiners. Shonali Burke Social Media bullying in social media disagreement social media bullies
  • DAVE FLEET  |  MONDAY, JULY 26, 2010
    [Social Media] 57 Social Media Policy Examples and Resources
    Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Here are 57 61 great social media policy templates and resources to use when building your own. Social Media Guidelines.
    [Social Media] Social Media Monitoring & Engagement: One Size Does Not Fit All
    I’m about 9 months into my role at Strategies 360 running their social media outfit, and we’ve just about hit critical mass where we are exploring and upgrading our social media tools around monitoring and engagement.  Related posts: Pitching Social Media: Key Takeaways I’ve Learned In 6 Months. You Are Not A Social Media Guru, Ninja, Expert, Master, (Enter Title Here). Using Social Media To Avoid The Fires. Social MediaMore to come as our team grows and we experience a variety of learnings along the way. 
    [Social Media] Social Media Marketing Needs a Purpose
    It is an overlooked fact in when talking about Social Media Marketing that there needs to be a specific purpose to your efforts. Every place you look on the internet you will find people telling you how important it is to have a large and active presence in the social media outlets. Thousands of e-books are sold explaining all of the ‘secrets to social media marketing ’. Your social media marketing campaign should have an equally definable goal. Your social media marketing should be sending a clear message. Image via Flickr.
    [Social Media] 5 Game-Changing Social Media Marketing Campaigns
    Each in a class of its own, these 5 nominees in the “Most Creative Social Media Campaign” category for the upcoming Mashable Awards ceremony have not only driven the point home, but have also inspired, motivated and reinstated the tremendous potential of Social Media. Effective? Memorable? You bet! Conventional? Heck, no! Click here to jump to the list! Share this post.
    [Social Media] Social Media Metrics and Conversion
    US businesses have definitely accepted that social media has to be a part of their  marketing and PR activity -  four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. That’s a big jump from the 42% who used social media in 2008. Research from BazaarVoice and the CMO Council shows that as social media is maturing the C-Suite wants to see conversions and how it is affecting sales and revenue. Take another look at how you are measuring your social media results this year.
    [Social Media] A Guide to Social Media Etiquette for Business
    If your business is interested in expanding its reach to a wider audience, social media provides great opportunities for both marketing and CRM, but professional social media etiquette and usage comes with a different set of rules than personal usage. It’s important, before embarking on your social media campaign, that you understand what is and isn’t allowed, as well as what strategies and methods have been proven most effective for boosting conversions and ROI. An abandoned or incomplete social profile offers no benefit to you or your customers.
    [Social Media] Social Media At Work: To Tweet Or Not To Tweet [Infographic]
    Tweet Social media is now a big part of everyone’s life – both professionally as well as personally. Most of the time people tend to use social media to discuss every aspect of their life, which also includes their workplace and what it stands for. As far as businesses are concerned, they are now looking to leverage this tendency of their employees and encourage them to use social media at work. The infographic outlines two different approaches that a company can adopt to ensure that their social media policies are in place.
  • JUGNOO  |  TUESDAY, APRIL 24, 2012
    [Social Media] Social Media Marketing: Get On Board Or Get Left Behind
    Well, word of mouth marketing, more commonly known as social media marketing, is back – and it’s more immediate and powerful than ever before. The customer rules the marketplace today, and if you’re not actively building a presence in the social space, you will be left behind. The  3 most important reasons small businesses leverage social media are: Connecting with customers. Social business conversations happen online, every second of every day, and you need to be listening. It’s not much different in the social media marketing space.
    [Social Media] 100+ Social Media Monitoring Tools
    From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts. Klout tracks the impact of your opinions, links and recommendations across your social graph.
    [Social Media] Convince and Convert Blog: Social Media Strategy and Social Media.
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Crushing the Myth of B2B Social Media December 27th, 2009 |Written By: Jay Baer | View Comments Tweet In nearly every speech or Webinar I conduct, someone in the audience asks “But all this social media stuff doesn’t apply to B2B right?&#
    [Social Media] Are You a Social Media Zombie?
    And we have social media to blame. The scary thing is you will probably identify with several of them and the reason is simple:  People are obsessed with social media sites such as Facebook, Twitter, Instagram, and Pinterest. Are you a social media zombie and don’t even realize it? Happy Halloween from One Social Media! Infographics Social Media column five infographic joe soto One social media social media social media infographic zombies
    [Social Media] How Social Media Can Lead To Sales
    Tweet If there’s one common question that every business, brand, or organization new to social media has, it’s probably “how will using social media lead to sales?&# What businesses new to social media should be asking is not “how will using social media lead to sales?&# , but instead, “how can using social media lead to sales?&#. So with this new question in mind—&# how can using social media lead to sales?&# —what’s the answer? It’s a fair question to ask.
  • JUGNOO  |  THURSDAY, JULY 3, 2014
    [Social Media] Social Media Drives Sales
    'Jugnoo Blog: Where social listening meets social engagement - trends that matter in social media marketing management. Social media drives sales, and the best way to see the value of social media in the sales process is to measure how much consumers use it to discover, research, compare, and share their purchases. Some interesting findings: 4 in 10 social media users have bought something either online or in-store after sharing on Twitter, Facebook or Pinterest. However: “Our research suggests that the threat is overrated.
    [Social Media] 6 areas where social media can be used in the insurance customer value chain
    In a recent report,  Ernst and Young lookedspecifically at how social media be used in the insurance customer value chain. They’re also asking questions, through social media, to their connections and friends, seeking advice on things like the best car insurance company, or where to get the best deal. Our suggestion: Insurance companies should use social media monitoring to listen to these conversation and find out what’s being said about their products. Social media allows insurers to interact and communicate with customers, and vice versa.
    [Social Media] Timing Your Social Media Marketing
    Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement. Eric Boggs, CEO of Argyle Social and Jay Baer, CEO of Convince and Convert , recently teamed up for a terrific webinar that addresses these questions as they pertain to Facebook and Twitter. It offers valuable insights for marketers who are trying to fine-tune their social outreach efforts. Here are the slides: Social Timing Insights. Is evening best? How B2B and B2C timings differ.
    [Social Media] Social Media Strategies: Is Social Media Adoption The New Quality Standard Of Successful Company?
    Social media is maturing. As many companies have successfully integrated social media in their communication/business strategies and as many more are planning to do so in very near future, it is no longer perceived as the risky investment but more as a necessity in order to keep a competitive edge in the market and maintain the dialogue with consumers. It actually seems that social media adoption is becoming a quality standard of a transparent, customer centric and accessible company. Social media is changing this situation.
    [Social Media] The Fallacy of Social Media Reciprocation
    If you honestly need someone to follow you or friend you on a social network to find self worth or acceptance, it’s really time to re-evaluate your priorities. So as you navigate the social networks and communities on the web, realize that the value exchange does not hinge on some ridiculous idea of reciprocation. Community Social media reciprocation social media etiquette TwitterYou are not entitled to attention. You are not entitled to a follow-back on Twitter simply because you follow someone. In fact, you are not entitled to anything.
  • SOCMED SEAN  |  TUESDAY, MAY 29, 2012
    [Social Media] Social Media Comic: The Social Media Timesink
    As a professional working in social media , I spend most of my day working on developing strategies to leverage channels like Facebook, Twitter, YouTube, and blogs to engage with customer communities. Then, when the day is over…I spend more time researching new tools, looking into the rumors of whether company X is buying company Y, reading articles about the latest digital technology and building connections with other bloggers and social media professionals. I thought I’d capture a view into that craziness in my latest social media comic.
    [Social Media] Social media vs traditional news sources: How the UK differs from other countries
    Tweet The first Reuters Institute Digital Report has attracted much coverage in the UK for the finding that 16-24 year olds in this country now use social media as their primary news source. But perhaps more interesting for us to learn from is how social media as a new source varies by country – showing not only how consumer behaviour changes by market, but how traditional brands are innovating. Traditional brands vs aggregators vs social media. However, the truth is probably a little more complex than this. Tweet This! Share this on Facebook.
    [Social Media] Organizing Your Social Media Marketing
    'You can take the stress out of your social media marketing process by organizing it into written plan that is consistently implemented. The key to an effective social media marketing plan is following specific rules that are organized into a process. Following that allows you and your team to capably respond to unforeseen challenges and opportunities, thereby avoiding social media overwhelm. Social Marketing is a Process. As you know, the various social media networks do seem to change like the weather. Tools that you rely on.
  • SMTHREE  |  FRIDAY, JANUARY 28, 2011
    [Social Media] Social Media Monitoring: Are you paying attention?
    see this same lack of attention to detail in social media – all the time. If you can’t find the time to maintain your social media presence – why bother being here in the first place. Social media is all about constant contact. Yes, the buzzword is ‘engagement’ and you cannot engage on an occasional basis – not if you expect to leverage the relationships you build thought social media into increased sales or donations. So, how do you make sure your social media monitoring is up-to-date?
    [Social Media] Social Media vs Online Media
    'If you’re not actively participating it’s not social media, it’s just online media. Social Media
  • JUGNOO  |  MONDAY, NOVEMBER 12, 2012
    [Social Media] Five Key Elements For Your Social Media Policy
    Have you discovered some of your employees posting comments and content relevant to your company in social media without your permission or knowledge? This rogue behavior is one of the triggers for companies to establish and/or point to existing social media policies or guidelines. In some cases, it is not even necessary to have a social media policy if companies are faced with having to provide feedback on an employee’s use of social media. Recently, an employee was fired from his job because of comments he made in social media.
    [Social Media] How to Manage Social Media Profiles
    There are many social networking websites for smaller businesses. Little wonder that business owners become overwhelmed when it comes to managing social media. This article will offer tips on how businesses can manage social media activities. The most active are Facebook , LinkedIn , Twitter , Google+ , Pinterest , YouTube , Flickr , and SlideShare. The top bookmarking sites are StumbleUpon , Digg and Delicious. This landscape may change in the coming year. But that doesn’t really matter. Then there is your company blog; it is seemingly a fulltime job.
    [Social Media] The Social Media Informer Badge
    To all Marketing Voices listeners and readers, you may have noticed the Social Media Informer badge on my site. was asked to participate in the launch of the new site which appears to have an interesting strategy for aggregating and distributing social media content. As a supporter of their site, I find myself in the company of social media experts Tom Pick, Paul Dunay, J-P De Clerck, Tony Karrer and Chris Brogan as well as many others. Social Media Informer seems unique in several respects. suggest you check out social media informer.
    [Social Media] Pitching Social Media: Key Takeaways I’ve Learned In 6 Months
    Social media (as it exists today) is still in its honeymoon phase.  What I mean by that is that for all the millions of users that use SM on a regular basis, most if not all of the clients that I have pitched come in to meetings having no clue how to use social media for their business or organization.  What to charge for social media is all over the place.  Many agencies are still trying to figure out the right pricing models for social media work.  The biggest challenge is that the social media engagement piece can not be automated. 
    [Social Media] Social Media Pet Peeves
    We understand social media, we’re certified geeks, and we are here to learn at an even deeper level. still get the comment, all the time – Social media is a waste of time. Without further ado, I bring to you our list of top 10 social media pet peeves. This was not intended to be a rant, rather an attempt to eradicate douchebaggery from the social networks. And yes, you will continue to wonder why social media is not working for you. . Invitations to a gazillion different social networks. What are your social media pet peeves?
    [Social Media] The Power of Partnerships in Your Social Media Content Strategy
    The PR people have always recognized value of partnerships between companies in press releases and stories pitched to the media, but brands rarely think to champion strategic partners via social media the way they might champion consumers. Many folks in the B2B space often blame the lack of social media content opportunities on the fact that what they do doesn’t directly impact consumers, but I don’t buy it. These partnerships are chock full of opportunities for social media content. Get social with your favorite cause  .
    [Social Media] Oracle’s Social Media Policy
    With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. The Oracle Social Media Participation Policy applies to. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . Twitter, social networking sites). version from six months ago can be found here. REQUIREMENTS.
    [Social Media] Social Media Data: Time to Embrace it
    There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually. Well that day was yesterday for many of the folks at Pivotcon where I debuted a presentation on the 12 Ways to Monitize Social Media which documents many approaches to ROI in social media more importantly half of them are ways to use social data to get a great return.
    [Social Media] The social media strategy series: Defining your resources
    We’re almost at the end of our social media strategy series, which has covered: Is social media is right for your business How to get buy in Identifying goals and objectives Finding your audiences Developing social media tactics Measure your social media activities Creating a content plan Now we’re going to look at how you [.]. Tags: Social Media Strategy Series Resourcing social media social media strategy
    [Social Media] Is Social Media a Waste of Time?
    For example: If you don’t like doing legwork and want quick solutions regardless of quality, social media is a waste of time. If you don’t like knowing what your customers are saying about you, social media is a waste of time. If you think LinkedIn is a non-productive business platform for intelligent conversation and leads, social media is a waste of time. If you like spending thousands on marketing and advertising, and don’t care about results through measurement, social media is a waste of time. It can be.
    [Social Media] Social Media Strategy: State Farm Insurance | pamorama
    pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Strategy: State Farm Insurance by Pam Dyer on October 5, 2010 Share In this video, Social Media Examiner’s Michael Stelzner interviews Kelly Thul , Director of Communication Services at State Farm Insurance.  You’ll learn how State Farm leveraged a partnership three years ago to get started in social media and learn about the environment, as well as some useful tips for your corporate social media strategy.
    [Social Media] How to Spice up Your Social Media Strategy in 2011
    Is your company’s social media strategy really working? Whether you feel that you’ve maxed out the potential of your current social media efforts or you feel like nothing you do is really helping, it’s time to step up your game. So why not spice up your social media strategy and make it work even harder for you? Having a company presence in social media is all well and good but it isn’t enough. Sell Through Social Media. Talking to and listening to your customers through social media is a great step.
    [Social Media] Social Media Budget Ratio
    After my last post on the Media Budget Ratio I got a question out on the Marketing 2.0 community by Scott Zosel about how much should you allocate for Social Media in your budget? The cost of the technology used for social media is rather low. So unlike traditional media – Print, TV and Radio - which can cost big money. Ok but the real cost (again unlike the traditional media stuff) is in Content Creation to fill up those social media / new media channels - here is where the cost can get large. So here it goes.
    [Social Media] Fourteen Social Media Policy Must Haves
    But I am a communications professional who spends a lot of time online and I can tell you, without a shadow of a doubt, you need a social media policy. There aren’t clear cut laws (yet) on what can and can’t be said by employees – or how employers react – on the social networks. ” The Social Media Policy. Your social media policy doesn’t need to be drawn out and overly legal. If you use social media on behalf of clients,  please double check you’re updating from the correct account.
    [Social Media] The State of Social Media Marketing in 2012 [Study]
    Marketers continue to question the value they get from Facebook, Twitter, and other social networking sites. Many don’t know any more about how to measure engagement and what benefits it offers brands than when social media marketing first took off a few years ago. Even though current thinking dictates that social media outreach is essential [.]. Social Media
    [Social Media] Social Media During Emergencies
    Some thoughts about social media during emergencies and disasters. The feeling of helplessness is overwhelming; social media kept me connected and as importantly let people know I was safe. So now that social media is officially part of emergencies, some thoughts and suggestions about social media use during large scale emergencies: Hashtag coordination : local, state, federal agencies should coordinate around a single hashtag and alert news outlets to the hashtag. Is Twitter today’s warning siren? wasn’t alone.
    [Social Media] Is social media marketing too labor intensive?
    In some cases, I made mistakes, which made me better the next time I did it, but it also gave some individuals within these companies the notion that social media does not work. “Doing&# Social media can sometimes give you the impression or sense that you have done or accomplished a lot, but the reality is that as a channel, as a stand alone entity, it needs the support of a lot of other “things&# in order to truly “work&# and be most effective. Instruct and show companies and clients how to use social networks to sell directly to consumers.
    [Social Media] The Biggest Moments in Social Media in 2012
    At the least, there’s no doubt that social adds a layer and an element to our memories. social mediaLooking back on the year, it’s easy to see what was big when we have the benefit of an infographic. Big shoutout to Mashable and The SEO Company.
  • SPIN SUCKS  |  TUESDAY, MAY 3, 2011
    [Social Media] Social Media Stress Disorder
    Do you suffer from SMSD, or Social Media Stress Disorder? Facebook is a gateway social media tool.  When Facebook no longer feeds their social media buzz, they turn to Twitter (the crack of social media).  When the economy went south, he turned to social media and does this to feed and clothe himself.  In his free time, he does… well… social media… and publishes the Extremely Average. Social Media Stress Disorder originally appeared on Spin Sucks on May 3, 2011. A few bits of spam were trashed too. 
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