JUGNOO | MONDAY, MAY 28, 2012
[Social Media] The Truth About Social Media: White Lies and Whoppers
” Today, while social media and social media marketing has made anonymity unacceptable, real ‘truth’ is a little harder to determine. Whether you’re talking about email or social media, what you write or publish on the web will float around out there for a very long time – if not forever. One of the key proponents of social media is transparency and trust. It’s what everyone in the social space should aspire to be. Social Media social media transparency? Raise your hand if you have never told a lie.
SOCMED SEAN | FRIDAY, MAY 25, 2012
[Social Media] Outsourcing Social Media – Is It Worth It?
appreciate Matt taking the time to share an interesting experience he had with outsourcing social media management! If you’re thinking about turning over the keys to your social channels to a 3rd party agency, read Matt’s post and think carefully about who you choose. Whether you are looking to outsource your blog writing and social media to an outside agency either because they claim they are experts with a proven track record or because it simply costs less than hiring another employee, you should carefully consider the three main points below.
SPIN SUCKS | MONDAY, OCTOBER 24, 2011
[Social Media] Three Examples of Social Media Gone Bad
I feel like a broken record, but clearly people are not getting this whole social media thing. You see, it’s called SOCIAL because it’s just that…it’s not marketing, it’s not sales, it’s not advertising. It’s SOCIAL. Unless you’re clearly a bot, I always follow anyone who engages me in conversation…you know, the social part of it. Three Examples of Social Media Gone Bad originally appeared on Spin Sucks on October 24, 2011. But it’s an effect that comes AFTER you build relationships.
SOCMED SEAN | FRIDAY, APRIL 12, 2013
[Social Media] [INFOGRAPHIC] Social Media Explained Through Coffee
If you don’t “get” social media, grab a cup of coffee and walk through each of these steps and maybe this infographic will help you bridge the gap If, after reviewing it, you still don’t get social media…at least you have a cup of coffee. Blogs Facebook Featured Google+ Humor Instagram LinkedIn Pinterest Social Media Twitter YouTube blog facebook humor social media social networking wordpress For today’s funny Friday, I had to share this great infographic from the fine folks at MarketPlaceMaven.
PAMORAMA | SATURDAY, APRIL 26, 2014
[Social Media] Using Hashtags in Social Media Marketing
Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. They are a way to track topics on Twitter and other social media platforms. The use of hashtags enables people to wade through the fire hose of social media posts and interact only with the content they find relevant. Using Hashtags in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.
PR AT SUNRISE | THURSDAY, JULY 12, 2012
[Social Media] Hungry for Social Media Measurement Standards?
Don’t know about you, but I’ve been starved for standardization in social media measurement and analysis for ages. Thanks to a cross-industry collaboration of PR trade bodies; social media analytics, advertising and word-of-mouth associations, and a handful of blue-chip client companies, progress is definitely being made. An update was given at the 4 th Annual AMEC European Measurement Summit last week in Dublin by Tim Marklein of W2O Group and Katie Paine of KDPaine & Partners, who are leading the charge (see www.smmstandards.org ). Well, good news. ClickZ).
SPIN SUCKS | THURSDAY, MARCH 31, 2016
[Social Media] The Inseparability of Content Marketing and Social Media
While social media is often viewed as a separate strategy from content marketing, in truth, it is one of the most important tool marketers use when deploying their content marketing plan. The post The Inseparability of Content Marketing and Social Media appeared first on Spin Sucks. Related Stories Five Social Media Trends for 2016 Six Online Tools for Blog Post Inspiration Ten Tips for Creating Influential Content Using Social Media. Marcus Jensen comes with five tips to help you spread the word about your content.
JEFF KORHAN | FRIDAY, APRIL 19, 2013
[Social Media] Small Business Social Media Accountability
Recent tragic events here in the United States (and around the world) have heightened awareness of the global reach of media , especially social media, and the consequences for businesses using it. It is prudent for every business to recognize that they are a media company , and with that comes responsibilities for which is must be accountable. Many businesses autopublish information on their social media channels. This is precisely why delegating the social media function to a low-level employee is not a good idea. Just be social.
YMARKETINGMATTERS | MONDAY, MARCH 4, 2013
[Social Media] Outsourcing Social Media Management
whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Outsourcing Social Media Management: The Flawed Logic of the Badged Employee. sometimes see posts on social media or articles talking about the evils of outsourcing social media management to an outside consultant or company. The assumption is that your company’s social media activities are an extension of your company and that it needs to be “authentic” (i.e. Social media consultants can be 20x more effective.
DANNY BROWN | TUESDAY, JANUARY 18, 2011
[Social Media] The Philosophy of Social Media
So how would they fit into social media? Okay, so there’s no Heaven in social media (unless you count a night on Gary Vaynerchuk’s wine recommendations!), but there are ways to connect the Hope factor. What do you hope to get out of social media? If you’re a new arrival to social media, it can be difficult to find that piece of social media earth to steady yourself on. Do you want to build a presence primarily on social networks and move away from a more traditional web presence, as Skittles did? Above. Below. Forward.
JEFF KORHAN | SUNDAY, JANUARY 29, 2012
[Social Media] Personal vs Business Social Media Accounts
Advertising is a form of media that fits well with the small business mindset. Unlike traditional advertising campaigns, social media takes time to do its job. This also leads to a temptation is to set up business pages on every social network to drive traffic to your websites. Learn how to use social media to humanize your business. Personalization is your strongest differentiator, and that is best accomplished via your personal social media accounts – and those of your team members. They view it as another form of advertising.
PUSHING SOCIAL | WEDNESDAY, FEBRUARY 23, 2011
[Social Media] 7 Annoying Social Media Personality Disorders
There is one thing that will make or break someone’s ability to be successful in social media. And oftentimes, these offenders have no idea they’re guilty of some of the worst turn-offs on the social web. So, who are these social miscreants? Divas are pretty easy to spot in social media circles. Although a little bragging every now and then never hurt, social media shouldn’t be used as megaphone for sharing all of your positive traits. Social media hoarders have a complete mental hang-up with giving away anything of value.
SOCMED SEAN | SUNDAY, MARCH 10, 2013
[Social Media] [Comic] Are You Really ‘Doing’ Social Media?
Engaging in social media is significantly harder than it sounds. Some believe that social media is free , simply because it generally costs nothing to secure a Facebook page, Twitter handle, and YouTube account. The reality, though, is that “doing” social media not only requires a significant level of dedication and resources, but is something that companies have to consider as an ongoing cost of doing business. So, you’ve registered all your social media channels, do you know what to do with them? Cheers! –Sean.
SOCIALFISH | THURSDAY, MAY 29, 2014
[Social Media] Social Media Crisis Management for B2B
This remains true in the world of social media. social media risk strategy should be created and in place well before your company experiences any sort of crisis that may affect its relationships with its industry partners and contracts. That’s because the real-time nature of social media can greatly help troubleshoot the crisis or issue your company is facing before it affects the business’s bottom-line. Plus, while you might not sell to the general public, your customers might, and in this interconnected society that we live in, social media matters.
GEMMA WENT | WEDNESDAY, NOVEMBER 16, 2011
[Social Media] Developing a social media strategy
Last year I wrote a series of blog posts taking readers through each stage of developing a social media strategy. Social Media Social Media Strategy Series social media ebook social media strategyThey were the most popular posts I’ve written and are still shared regularly. So, as they’re still relevant, I thought I’d publish them again for those that missed the series the first time round. They’re … Read more.
ONE SOCIAL MEDIA | MONDAY, JULY 16, 2012
[Social Media] How to Use Social Media to Generate Leads
Tweet So you want to use social media to generate leads for your business? If that’s true, then you must also be willing to take the steps necessary to put your business and brand in a position to attract leads online. Social media is a powerful tool, but cannot stand alone as an online marketing solution. Social media marketing comes after you have discovered your voice through blogging and have a key word strategy in place. You can’t expect to put your business online and expect the online buzz to suddenly rocket you to online social media stardom.
MINDJUMPERS | THURSDAY, JULY 5, 2012
[Social Media] Social Media Gone Mobile
Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. Well, obviously it’s going to make life a little easier for the social media people wanting to analyse the Big Data produced in the Big Data Application that is Facebook. More importantly, the upgrade is a clear indication that mobile is to be takien seriously in social media.
SPIN SUCKS | TUESDAY, DECEMBER 15, 2015
[Social Media] The Employee Advantage in Social Media
Recycling is generally viewed as smart, responsible behavior—except when it occurs on social media. This explains why companies that emphasize individuality on social media see a 47.2 Add a Spark to Your Social Media Efforts. Here are three steps you can take to add a much-needed spark to your company’s social media presence and turn your employees into unique brand advocates : Create materials worth sharing. That’s why an emphasis on employee individuality is the best way to increase your company’s social media clout.
SOCIALFISH | THURSDAY, NOVEMBER 29, 2012
[Social Media] A 12 Word Social Media Policy
Continuing my “awesome finds on the interwebs” series this week, here is the Mayo Clinic Center for Social Media’s 12-word social media policy. The biggest risk in health care social media is not participating in the conversation. Simply putting “find me on Facebook” or “follow me on Twitter” badges on your website does not equate with health care social media. Following these simple rules can prevent most social media miscues, and keep you out of the Friday Faux Pas series. You heard that right.
ONE SOCIAL MEDIA | TUESDAY, OCTOBER 30, 2012
[Social Media] Are You a Social Media Zombie?
And we have social media to blame. The scary thing is you will probably identify with several of them and the reason is simple: People are obsessed with social media sites such as Facebook, Twitter, Instagram, and Pinterest. Are you a social media zombie and don’t even realize it? Happy Halloween from One Social Media! Infographics Social Media column five confused.com infographic joe soto One social media social media social media infographic zombies
WEBBIQUITY SMM | SATURDAY, AUGUST 18, 2012
[Social Media] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Social Media B2B ).
FIREBELLY | MONDAY, OCTOBER 12, 2015
[Social Media] Top 9 LinkedIn Social Media Marketing Groups
Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. It is intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world. Learn more ].
SPIN SUCKS | MONDAY, APRIL 6, 2015
[Social Media] The Dark Side of Social Media
love social media. Sure, we kind of expect to hear about people being stalked because of social media. Again, something that doesn’t make you super excited to use social media. Social Media is Magic. But if you “see” me on a social network, particularly in the middle of the day, it’s highly probable that my work early that morning is finally showing up. I had lunch with a friend last week who said, “Man. Are You On Social Media All Day? BUT THEY ARE ON SOCIAL MEDIA CONSTANTLY.
DANNY BROWN | WEDNESDAY, JUNE 6, 2012
[Social Media] 52 Cool Facts About Social Media – 2012 Edition
Back in July 2010, I wrote a post called “52 Cool Facts About Social Media” I wanted to have a look at some of the mind-boggling and truly impressive numbers from this space we play in. also wanted to offer a fun fact for every week of the year, for anyone playing social media trivia games. So, to bring some of these figures up to date, as well as include some of the newer names on the scene, here’s 52 cool facts about social media, the 2012 edition. Statistics from Economist, Social Times, CNN. Social Media Influence Platforms.
ONE SOCIAL MEDIA | MONDAY, JANUARY 21, 2013
[Social Media] What’s Your 2013 Social Media Plan Look Like?
Tweet It’s 2013 and there are still many businesses, big and small, without a social media plan. Diving into social media without having a plan is like trying to build a new home without a blueprint. For the past three years I’ve seen it so much I now consider it to be the number one biggest mistake made in social media marketing. She spent more time planning out that week than most business owners I’ve met in the last three years ever spend on their social media plan. appeared first on One Social Media.
IDACONCPTS | MONDAY, SEPTEMBER 13, 2010
[Social Media] Dilbert on Social Media Managers
Here’s what happens when Beth, the new Marketing Manager for Social Media enters Dilbert’s corporate world: What do you think? Tags: social media marketing beth marketing manager for social media dilbert dilbert on social media managers dilbert takes on social media managers Dilbert is known for its satirical office humor about a white-collar, micromanaged office featuring the engineer Dilbert as the title character. Sounds familiar? Email this to a friend? Subscribe to the comments for this post? Tweet This!
FRESHNETWORKS | WEDNESDAY, JUNE 13, 2012
[Social Media] Beating social media trolls
Well, at the moment, as a user of social networks and blogs, if I take offence at something someone says to me, I can contact the platform in question and demand that I want the content removed. Alex Truby Social media Social media management Social networks Al Jazeera facebook louise mensch nicola brookes Troll trollingnumber of high-profile cases of online trolling and cyberbullying have become big news of late including those of Nicola Brookes and Louise Mensch MP. We think that the change is a sensible one. So why do I think that? Privacy settings.
WEBBIQUITY SMM | TUESDAY, SEPTEMBER 22, 2015
[Social Media] 22 Expert Guides and Reviews of 200+ Social Media Tools
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media. 12 Tools to Help You Optimize Your Social Media Marketing Results by TopRank Online Marketing Blog. ** 5 STARS. 26 Social Media Monitoring Tools [Reference Guide] by Razor Social. ** 5 STARS.
SPIN SUCKS | THURSDAY, NOVEMBER 6, 2014
[Social Media] Social Media Checklist: Planning for a Very Social New Year
We still have plenty of time to come up with some fabulous ideas for improving what we do in our communications, especially in social. This social media checklist isn’t designed to tell you everything you need to do in the new year. I can’t tell you that. What it is designed to do is get the new year ball rolling and help you make sure you’ve thought through the major considerations as you plan out your social media strategy for 2015. Social Media Checklist for the New Year Check : Did I dig deep into my 2014 analytics ? What about earned media?
DIRECT MARKETING OBSERVATIONS | FRIDAY, JUNE 1, 2012
[Social Media] Social Media for Business in 2012 [Infographic]
social media Social Media marketingSince it was a short week, we’re going to go with an infogrpahic from Patricia Redsicker.
JUGNOO | WEDNESDAY, SEPTEMBER 4, 2013
[Social Media] Whale-Sized Shipper’s Social Media Strategy
Maersk Line, the largest container shipping company in the world, is using social media for press coverage, employee engagement, and brand awareness. It’s part of a social media strategy that is cost-effective for the company, and that includes getting public support for its management of a whale accident, to promoting new vessels on Twitter, Google+, LinkedIn, Flikr, and Tumblr. “Triple E”, the world’s largest container ship, arrived Europe last month, and the two year construction process was covered by the company’s social media crew.
SPIN SUCKS | WEDNESDAY, MARCH 9, 2011
[Social Media] Social Media Pet Peeves
We understand social media, we’re certified geeks, and we are here to learn at an even deeper level. still get the comment, all the time – Social media is a waste of time. Without further ado, I bring to you our list of top 10 social media pet peeves. This was not intended to be a rant, rather an attempt to eradicate douchebaggery from the social networks. And yes, you will continue to wonder why social media is not working for you. . Invitations to a gazillion different social networks. What are your social media pet peeves?
ADAM SHERK | TUESDAY, AUGUST 21, 2012
[Social Media] 5 Ways that Social Media Impacts SEO
I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. How does social media activity impact search engine optimization? That’s a common question these days as publishers try to make the most of search and social for audience development. While the role of social media signals in Google and Bing’s ranking algorithms is still evolving there are already a number of ways that social media is having a clear influence. Hopefully you’ll find it useful.
ONE SOCIAL MEDIA | SATURDAY, JUNE 2, 2012
[Social Media] What The Ninja Turtles Taught Me About Social Media
Tweet The world of social media is more diverse than most people realize. It’s not just about posting on all of your channels, which takes a certain skills-set of its own. The same is true about social media. What that tells us is that social media, not even one channel, is not meant to be managed by one individual. If you want to see real results from your social media efforts you have to make sure you’re doing EVERYTHING. That may seem frustrating at times, but it’s essential to your future success on social media.
WEBBIQUITY SMM | MONDAY, SEPTEMBER 12, 2011
[Social Media] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Social Media Strategy and Best Practices. Social Media Tools.
CONVERSTATIONS | WEDNESDAY, SEPTEMBER 28, 2011
[Social Media] Small Business Usage of Social Media [InfoGraphic]
Is your business finding customers using Social Media? Small Business Usage of Social Media [InfoGraphic] is a post from: ConverStations. You just finished reading Small Business Usage of Social Media [InfoGraphic] ! Blog Coach Marketing Social Media Customers Small business Social mediaIf not, maybe it’s not the tools but how the tools are being used. Crowdsourced Logo and Graphic Design by crowdSPRING. Consider leaving a comment! Follow me on Twitter or Facebook or on SansoneSpot.
IT'S JOSIP NOT JOSEPH | SUNDAY, JANUARY 30, 2011
[Social Media] 3 Laws of Social Media
Tweet The more we use and participate in social media, the greater the effects social media will have on each and every one of us. The fact of the matter is social media has not only changed life, it has forever recalculated it to the vastness of all probability. Our continuing refinements to social profile perfection, our hardly random status updates , our strolls through the proverbial news feed landscape all account for an extreme level of behavioural adjustment. Here are 3 laws the govern social media. 1. Laws of Social Media.
INBLURBS | MONDAY, AUGUST 29, 2011
[Social Media] Social Media Recruiting for Businesses Made Easy!
As social media popularity is growing, the business opportunities for companies grow also. Social media has become a powerful communication channel for businesses to gain attraction, to educate their target audience, to offer support and service or simply to stay in touch with recent and future customers worldwide. Companies which use social media as an additional way to communicate and to get seen from their targeted audience are increasingly experiencing positive results for their businesses. How to use sociel media and blogging? Job-hunting?
GEMMA WENT | THURSDAY, SEPTEMBER 22, 2011
[Social Media] Infographic: Social Media ROI
Found this one on social media ROI, a contentious issue for many budget holders. If social media is still fairly new for you, my social media strategy … Read more. Measurement ROI Social Media social media ROI social media strategyIt appears I’m in a caring sharing mood at the moment. And it’s all about infographics. The ‘Proven Platforms and Emerging Trends’ is interesting. What do you think?
PAMORAMA | SATURDAY, FEBRUARY 11, 2012
[Social Media] The Social Media Lifecycle [Infographic]
When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI. If you really want to get results from social media, it begins with creating a process. It’s very important to have a specific business goal in mind – not just increasing your number of Twitter followers or Facebook fans – and determine how to achieve that goal by integrating social media.
THE REALTIME REPORT | MONDAY, SEPTEMBER 10, 2012
[Social Media] Coca-Cola Is #1 Brand In Social Media Impressions
billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012. is the world’s largest advertising marketplace, according to MediaPost , but it generated only 44% of social media brand impressions in July. Why is Coke so much more successful at creating social media buzz around the globe?
JEFF KORHAN | MONDAY, FEBRUARY 27, 2012
[Social Media] Social Media Channel Management
Media channels are designed to broadcast programming – but not just for anyone that happens to tune in. Thus, managing your social media channels requires a balance – one that carefully considers the needs of your audience, while also effectively capitalizing on the unique qualities and capabilities of each channel. For each of your social media channels to have its unique identity, you will need to focus on addressing just one or two activities – preferably specific intermediate steps or activities in your business process that lead to new business.
DANNY BROWN | SATURDAY, JULY 3, 2010
[Social Media] 52 Cool Facts About Social Media - Danny Brown
Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs 52 Cool Facts About Social Media July 3, 2010 127 voices share yours! Share 345 saves As social media continues to gain acceptance as a bona-fide communications platform, I thought it might be fun to have a cool fact about it for every week of the year. Bloggers use an average of five different social sites to drive traffic to their blog. 90% of Internet users know at least one social network. 52 Facts about Social Media.
JUGNOO | WEDNESDAY, OCTOBER 31, 2012
[Social Media] Baseball, Social Media & The Metrics That Matter
Watching the Giants sweep the Tigers in the World Series on Sunday night, I was struck by the ways in which metrics in baseball and social media are similar. This is comparable to the shift in understanding of useful metrics in the social sphere and surprisingly there are a number of useful parallels between the two industries. In social media metrics, even as we continually grow and learn how to track this uncontrollable beast in better ways, many marketing reports are still plagued by a “tracking runs” mentality. Marketing Social Media metrics social media
HARP SOCIAL | WEDNESDAY, APRIL 13, 2011
[Social Media] Social Media’s Shocking Statistics
With 500 Million + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening.shockingly so. The significance of social media for businesses is equally big. Blog Facebook Metrics Twitter blogging blogging stats facebook fans facebook marketing facebook stats social media statistics social media twitter social media's shocking statistics twitter statsExpanding your brand's potential reach via Facebook, Twitter, YouTube and more has become the holy grail of marketing.
JEFF KORHAN | TUESDAY, OCTOBER 21, 2014
[Social Media] How Storytelling Grows Your Social Media Audience
Are your social media profiles glorified resumes, or do they tell people what they really want to know – who you are and why they should care about you and your business? This means your social media has to meet new expectations. Media that markets these days does much more than create awareness. Stories help us thread together those pieces of information that are typically abundant in our social media profiles. That’s our challenge as social media marketers. It makes meaningful connections, which means it inspires. Tweet this.
MINDJUMPERS | WEDNESDAY, APRIL 4, 2012
[Social Media] 2012 Social Media Marketing Industry Report
Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses. The first chart shows the statistics for the question “Are you using social media for your business?”
DANNY BROWN | FRIDAY, JUNE 26, 2015
[Social Media] Tell Us Your Social Media Story
What’s your social media story? The post Tell Us Your Social Media Story appeared first on Danny Brown - all rights reserved If you could have the space to say exactly.
MINDJUMPERS | THURSDAY, MARCH 24, 2011
[Social Media] Quickstart Guide to Social Media [infographic]
Tweet Getting started with a social media initiative does not necessarily require a lot. The following infographic presents some of the strategic steps that is useful to go through before establishing a sustainable social media initiative. Similar Posts: Lack Of A Plan Shows That Businesses Struggle With Social Media Marketing. How Social Media Strengthens Companies [infographic]. Save Your Brand Reputation With Social Media. Yet there are some vital considerations to go through before getting on board.
DANNY BROWN | TUESDAY, SEPTEMBER 6, 2011
[Social Media] How to REALLY Measure the ROI of Social Media
“How do you measure the ROI of your social media efforts?. Social media investment is a legitimate issue that businesses have to face, now more than ever. So, being the problem solver that I am, I decided to figure out how to measure the ROI of social media once and for all. Why you need a strategy before entering the realm of social media. Why you should use social media to begin with. Why you should measure the ROI of your social media campaigns! These are gleaming examples of social media done right.
PAMORAMA | SATURDAY, FEBRUARY 16, 2013
[Social Media] Find and Reserve Your Social Media Name
Grab your name and secure your brand before someone else does A consistent social media identity across the Web is crucial for brands. Whether you’re trying to develop your company’s personality or your own, having many different names creates confusion and dilutes the impact of all of your social media marketing activities. Brand Branding Facebook Google Plus Marketing MySpace Personal Branding Pinterest Search SEO Social Media Social Media Marketing Social Network Twitter YouTube Brand NamesThere are hundreds [.].
ONE SOCIAL MEDIA | TUESDAY, JULY 24, 2012
[Social Media] Social Media: BEYOND THUNDERDOME
” What does any of this have to do with social media? As businesses, marketers and brands, we tend to overlook the most important laws that govern the social networks we have come to rely on. Breaking these rules is the quickest way to ruin our reputations and, essentially, get ourselves exiled (at least socially) from these networks, which is exactly what happened to Mad Max. Your goal for social media is (or should be) to build and maintain relationships with your customers. What media do they use to communicate?
YMARKETINGMATTERS | FRIDAY, OCTOBER 4, 2013
[Social Media] Which Social Media Channels Should I Use For My Business?
In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today. I will be following up with an in-depth detailed blog about each social media channel in the coming weeks. Sorry it’s a little long, but I hope this will help you… A few tips: Tip #1: Look into each social media channel and determine which will work best for your business. Social media may be free, but think about the value of your time! Many people lose their business focus while becoming social.
SOCMED SEAN | SUNDAY, JULY 8, 2012
[Social Media] 25 Social Media Pet Peeves – How Many Are You Doing?
A while back, I asked a fairly straight-forward question on my Facebook page : What is your social media pet peeve? The value, here, is to help each of us understand what irritates other people in the realm of social media. Not that we have to please everyone, but if there are a lot of folks who are irritated by a specific behavior (ahem…auto-direct messages on Twitter), we might think twice about engaging in that behavior via our personal or business social media channels. 25 social media pet peeves. What’s yours? Cheers!
SMTHREE | THURSDAY, JULY 28, 2011
[Social Media] Social Media and Authenticity
Is that really the goal of Social Media. No – the object of Social Media is quality over quantity. It takes time and effort to build a solid base in Social Media. In the end, the goal of Social Media for any business or non-profit is to make money. Without opening the whole “social ROI can of worms – you are still looking for people to buy or donate. Social Media helps nurture that interest. Buying friends in Social Media is akin to staging a model home. It was only a matter of time.
CONVERSTATIONS | SATURDAY, OCTOBER 15, 2011
[Social Media] Horse & Buggy Social Media?
” ~~~. I see a trend happening where social mediatologists are predicting the demise of Google Plus (which launched, what – a few months ago?). If you’re a social mediacator that doesn’t Plus – either start plussing or collaborate with someone who does. Horse & Buggy Social Media? You just finished reading Horse & Buggy Social Media? ! Blog Coach Social Media Google Plus Horse and buggy Smith Corona Social Media Escorts Social networkSame Story, Different Era. Just more Buzz.
SOCMED SEAN | SUNDAY, JULY 29, 2012
[Social Media] Can Publicly-Traded Social Media Companies Survive?
Social media companies, like Facebook, who choose to trade on the exchanges are going to have to walk a fine line between serving their members and their shareholders. Heck, Bono was a huge pre-IPO investor in Facebook but still isn’t an active participant in the social space. As a social network, LinkedIn focuses on the business of business. Featured Humor Social Media advertising facebook linkedin social media social networking Twitter yelpWorking for any publicly-traded is a unique experience. One simple word. Alignment.
MR. RYAN CONNORS | TUESDAY, FEBRUARY 19, 2013
[Social Media] Social Media Marketing Needs a Purpose
It is an overlooked fact in when talking about Social Media Marketing that there needs to be a specific purpose to your efforts. Every place you look on the internet you will find people telling you how important it is to have a large and active presence in the social media outlets. Thousands of e-books are sold explaining all of the ‘secrets to social media marketing ’. Your social media marketing campaign should have an equally definable goal. Your social media marketing should be sending a clear message. 1.
JEFF KORHAN | FRIDAY, MAY 10, 2013
[Social Media] Social Media is Still Uncharted Waters
When it comes to social media, uncertainty has been, and for the foreseeable future, will necessarily be part of its use in your marketing equation. So, small businesses simply need to first get their feet wet, after which they will find their way if they follow a proven process, such as the one outlined in Built-In Social. Now that social media hype is beginning to fizzle, the truth is coming out from many social media agencies and practitioners – this is just getting started. This is especially true when it comes to social media.
SOCIALFISH | WEDNESDAY, OCTOBER 16, 2013
[Social Media] Association Social Media Best Practices
Last month, I presented at an Association Trends event about association social media. It was fun to talk about my favorite subject and especially fun to be part of a panel facilitated by Maddie Grant with association social media directors Susannah Murley (SEIA), Chad Davis (NAHB) and Curtis Midkiff (SHRM). Here are 10 association social media best practices I shared: Meet your members where they are. Every time I meet an association exec who declares “our members aren’t using social media” I can’t help but roll my eyes–really?
FIREBELLY | MONDAY, JANUARY 11, 2016
[Social Media] The Dark Side Of Social Media
Fox 59 recently interviewed our CEO Duncan Alney about this incident and “the dark side of social media.” The post The Dark Side Of Social Media appeared first on Firebelly | Social Media Marketing & Management Company. Firebelly News Social MediaA rant posted to an Indianapolis bar’s Facebook page on New Year’s Eve went viral and became international news. The woman who posted the complaint, as well as women who share her name, have received threats since then. ” You can watch the story below.
JUGNOO | WEDNESDAY, MAY 30, 2012
[Social Media] Build Stronger Relationships: Meet Social Media Contacts Face-to-Face
For example, social media platforms like Twitter, Google+ hangouts, Facebook conversations, LinkedIn Groups and many more. But if you’re not using social networking tools to meet potential customers in-person, you’re missing out on a huge opportunity to build long-lasting relationships. Here are four reasons why you should meet with your social media connections face-to-face: People buy from those they know and trust. Meeting your social media contacts in-person for the first time shouldn’t translate into a hard-core sales pitch. Enjoy this post?
MINDJUMPERS | TUESDAY, JANUARY 10, 2012
[Social Media] The State of Social Media In The UK
Another chance to look at the social media universe, analyse the trends and make the strategies. 2012 Social Marketing & New Media Predictions [White Paper]. New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money! Research/Study demographics England Facebook Linkedin Social Media social media 2012 Social Media statistics stats Twitter UKTweet Beginning of 2012 has brought in a lot of predictions and opportunities. UK Facebook statistics. LinkedIn. The losers.
ONE SOCIAL MEDIA | THURSDAY, MARCH 22, 2012
[Social Media] The Language of Social Media
Unsurprisingly, social media has definitely played a large role in this trend. As a social media professional with a background in literature, I’ve seen enough “LOL”s and “OMG”s to make Chaucer and Whitman roll in their graves. But surprisingly, the lack of engaging language in social media doesn’t bother me– after all, it’s about context. The language of social media is here to stay. “Ten-dollar words are rendered worthless if they’re not understood,” she says. Or neither?
SPIN SUCKS | TUESDAY, DECEMBER 30, 2014
[Social Media] Social Media New Year’s Resolutions for 2015
That said, I do have a few ideas for New Year’s resolutions relating to social media. Some are specifically for marketers, some are for any of us who use social media. Does this seem like a trend to anyone else: In order to look authoritative on social media, and in order to do this thing we’ve heard about called “curation,” it seems as though there’s more sharing of articles happening than actual reading of articles. But, thinking visual for your social strategy pays off. Resolve to Keep Social Media Social. Woohoo! Never.
YMARKETINGMATTERS | TUESDAY, FEBRUARY 19, 2013
[Social Media] 6 Ways to Measure Social Media
Measuring social media effectiveness can seem daunting. But measuring your social media efforts is possible, and it’s crucial to your overall marketing strategy. better understanding of your social media efforts will help you discover which mediums and strategies work best and make adjustments accordingly. Here are 6 social media metrics that will help determine if your social media efforts are successful. It is less clear-cut and more complex than other more traditional marketing channels. Read the full blog here.
YMARKETINGMATTERS | WEDNESDAY, OCTOBER 1, 2014
[Social Media] Social Media News & Updates: September
There are so many changes and updates in the social media world, its hard to keep track of them all if you are busy with the day to day running of your business! I’ve put together the most important updates that took place in September to keep you ahead of the curve in social media marketing for your business: Facebook Adds View Counts to Videos : With this new update people will be able to see how many views a video on Facebook has received: New Tools to Promote Facebook Events: Facebook has added new features that help Pages promote their events and see how they’re performing.
SOCIALFISH | WEDNESDAY, OCTOBER 5, 2011
[Social Media] Social media salaries, titles, and job descriptions
Thinking about hiring for social media? Here is a useful infographic on getting a social media job from the Daily MindFlash blog. This is actually targeted to people looking for social media jobs, but it’s equally useful for anyone looking to hire the right person. Enjoy. Featured Hiring infographics
PUZZLE MARKETER | FRIDAY, MAY 18, 2012
[Social Media] Social Media is Complicated [Infographic]
As introduced to us by Business Insider , Buddy Media’s Social Enterprise Software is a suite of products is “designed to help brands build and maintain relationships with consumers to accelerate their business.” To demonstrate that complexity Buddy Media created this image that shows all of the brands/companies involved including: analytics, social scoring, ad networks, facebook apps, content curation, twitter apps, photo sharing, social TV, and URL shorteners… to name a few. ” Why do brands need help with this?
PUZZLE MARKETER | TUESDAY, SEPTEMBER 11, 2012
[Social Media] Social Media Image Sizing Guide [Infographic]
Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example. Original Ginger , a “Digital Agency located in the heart of historic Fort Langley, a hip and artistic suburb of Vancouver BC”, created an infographic that quickly communicates the image sizes of each of the popular social media companies.
INBLURBS | TUESDAY, APRIL 24, 2012
[Social Media] New Data Shows: Social Media Is Getting Results for B2B
Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them. Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite. Successful businesses in B2C and B2B have embraced the wide opportunities which blogs and social media offers to them to spread the word and to reach their audience where there are around. Why should the customer than care about to make any further business with them?
PAMORAMA | SUNDAY, MAY 12, 2013
[Social Media] 50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. BlitzMetrics ($) | Social media dashboards for your brand that monitor content across Twitter, Facebook, YouTube, Instagram, Tumblr, and more.
WEBBIQUITY SMM | TUESDAY, OCTOBER 8, 2013
[Social Media] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. 500 companies use at least one major social media platform. And 92% of small businesses say that social media is an effective marketing technology tool.
SOCIAL MARKETING FORUM | SATURDAY, DECEMBER 28, 2013
[Social Media] What Business Goals Can Social Media Serve?
The changes in how people behave and buy as explained in the introduction to social media and social business are essential and show the many potential business goals and benefits of social media. While social media programs are basically designed to improve and strengthen the efficiency of a multitude [.]. Social media marketing Let’s take a more in-depth look.
PAMORAMA | SUNDAY, JUNE 9, 2013
[Social Media] 7 Popular Types of Social Media Fans [Infographic]
If you’re using social media to market your company, you know that social media fans are not all alike. Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7 categories. Here’s a look a who they are, why they’re following your brand on social media, and what to do to get the most out of them. These social media followers think You Rock! Here’s a quick take on these different personas: 1. Awesome!
JUGNOO | TUESDAY, SEPTEMBER 24, 2013
[Social Media] Trust: Traditional Ads Win Over Social Media Advertising
Nielson discovers that consumers are trusting traditional sources of advertising more than social media advertising, Internet ads, and mobile. Trust: Traditional Ads Win Over Social Media Advertising originally appeared on Jugnoo Blog - Social Media is a Business: Social Media Presence Management under a Creative Commons license. The post Trust: Traditional Ads Win Over Social Media Advertising appeared first on Jugnoo Blog. Second only to personal recommendations is branded websites.
PAMORAMA | SUNDAY, MARCH 3, 2013
[Social Media] Social Media Image Sizing Cheat Sheet [Infographic]
Make sure that you have attractive, consistent visual branding across all of your social media platforms. Visual marketing is a breakout trend on social media sites. Companies need to “show” instead of “tell”, and social networks are tapping into our desire for beautiful imagery and design. Social Media Cheat Sheet Facebook Infographics LinkedIn Pinterest Social media marketingWhile content is a huge driver of awareness, dazzling [.].
JUGNOO | FRIDAY, JANUARY 10, 2014
[Social Media] Fake Social Media – Is Everyone Guilty?
Fake Social Media: Purchasing bogus likes on Facebook, getting fake Twitter followers, and buying YouTube viewers is a big business for offshore “click farms” Part of the process of getting good “vanity numbers” is to boost your popularity by buying it en masse. The post Fake Social Media – Is Everyone Guilty? Social Media Social Media Management Social Media Presence fake social media As an example, the U.S. appeared first on Jugnoo Blog.
TECHIPEDIA: TAMAR WEINBERG | TUESDAY, MARCH 27, 2012
[Social Media] When to Thank Your Social Media Fans
Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. If you use social media prior to an event in the hopes of increasing traffic to your booth, that’s great. Social media can indeed provide a time- and cost-effective way to conduct market research. Here’s an example: “Thanks to all those who told us what new social media sites they’re on.
UNSPOKEN | THURSDAY, OCTOBER 16, 2014
[Social Media] 7 NEW Social Media Solutions to Grow Your Business
You want to hit your social media marketing out of the ballpark , but with so many changes, updates, and new features, how can you know you’re leveraging every avenue available? Here are seven new tools and solutions that you should be aware of when marketing your business on social media. 1. Users can plan trips, projects, and weddings easier and faster by keeping the conversation visual and on the popular social media platform. 2. Now, the popular social media network is bringing video marketing to a new level with promoted videos.
ONE SOCIAL MEDIA | FRIDAY, JULY 8, 2011
[Social Media] 3 Social Media Changes You Don’t Want to Miss
Tweet As a social media company, it is our job to stay on top of all the fancy new stuff that pops up every 10 seconds or so in our industry. The first is the release of Google+, a social network that is Google-based and is supposed to be a new rival for Facebook. Currently in Beta Mode with limited availability, Google+ seems to be aiming at being a simpler and more user-friendly social network. Cons: Yet another social network to share content on. Not sure yet of how it competes in the social world with the giants that are already present.
PAMORAMA | MONDAY, FEBRUARY 16, 2015
[Social Media] How to Promote Your Event With Social Media Marketing
Events are, by nature, social affairs. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years. Despite this, social media marketing reigns supreme when it comes to getting as many people as possible interested in your event. Be sure to promote via your social media platforms.
INBLURBS | WEDNESDAY, FEBRUARY 8, 2012
[Social Media] Why you should avoid Social Media Marketing
Social media is a great way to step into two way conversation with recent and future customers. In these times it seems that everybody wants to step into social media. In my opinion social Media is not for everybody! And I will tell you from my point of view: Social media marketing for small businesses can increase their brand awareness and reach massively. Everywhere in the net small businesses are trying to get a piece of the social media marketing pie and acting nervously to not get left behind. The same with social media!
SIMON MAINWARING | MONDAY, FEBRUARY 25, 2013
[Social Media] Social media strategies that build your community and business
thought this was a great collection of social media principles to live buy when it comes to engaging your community and motivating them to work with your brand to fulfill a common purpose. Social technology is teaching us to be human again. 9. Now please add any other social media rules that your’ve unearthed in your practices that have help you build your business and have a social impact. Advertising Brands Consumers Purpose Social media We First purposeInfographic by Fast Company. An undefined brand is unsharable. 2.
GET SOCIAL PR | FRIDAY, FEBRUARY 15, 2013
[Social Media] 5 Must-Haves for Social Media Management
TweetSocial media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, companies have brought on whole teams of specialists to craft effective social media strategies and manage multiplying numbers of social media accounts. Strategy Hootsuite Media Media Management public relations Social Media Social Media Management Social Media Strategy Social Media Tools Twitter Your Social Media
PWB MARKETING BLOG | FRIDAY, OCTOBER 17, 2014
[Social Media] Social Media Tweetable Facts
Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used. Do you know the recent B2B social media facts from fiction? Here are several of the latest Tweetable social media facts to consider – No matter how you look at it though, social media is changing faster than a blink of an eye. Social Media Facts: [FACT] Each day, Facebook devours 500x more data than the New York Stock Exchange.
ONE SOCIAL MEDIA | TUESDAY, OCTOBER 11, 2011
[Social Media] The Secret Spice For Successful Social Media
Tweet There are a million “social media experts” out there and there are ten-million strategies being taught about how to use social media. I am going to give my insight based on the 40-50 hours a week I spend embedded in social media and what I have learned and observed. One thing to keep in mind is that every person or company measures their success differently so “successful social media” is a fluid term depending on the goals behind the strategy. I do, however, think that static social media would be considered a failure by the majority of users.
JUGNOO | WEDNESDAY, JULY 9, 2014
[Social Media] Social Media Listening – What Defines It and What’s the Value?
Jugnoo Blog: Where social listening meets social engagement - trends that matter in social media marketing management. Social Listening – What Defines It? Social media listening is the active process of understanding what is being said about a company, individual, product, brand, or relevant issue in all forms of social media. Social Listening Measurement. It’s important to understand the difference between social mentions and social metrics, and it’s easy to get the two confused. CONTACT: Joseph Olewitz.
FRESHNETWORKS | FRIDAY, MARCH 9, 2012
[Social Media] The social media landscape in 2012 – infographic
Tweet Last year I wrote about the social media landscape infographic , highlighting the placement of Facebook and Google as all-encompassing, central networks. The arrival of Google+ since last year’s infographic is the most obvious change – and while it’s still early days for Google’s take on social, the implications for social search mean that we’re likely to see much more of it in 2012. One addition to this year’s “landscape” is the broad range of devices that we can use to access the social web. Tweet This!
DANNY BROWN | THURSDAY, AUGUST 29, 2013
[Social Media] Webfluenz Brings Social Media and Influence Analysis to the Masses
When it comes to social media analysis and influence marketing, and the ability to use software to identify and track potential influencers for your brand, one thing that always comes up as a stumbling block is the cost usually associated with it. So far, this has meant the benefits of social analysis, as well as true influence marketing, has been limited to mid-to-Enterprise-level businesses and organizations. Addressing the Cost of Social Data. If you want social monitoring, you need a dedicated monitoring platform. Meeting Multi-Level Business Needs.
WEBBIQUITY SMM | TUESDAY, JULY 14, 2015
[Social Media] 31 Sensational Social Media Marketing and PR Stats and Facts
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. People expect to hear back from the brands they interact with on Twitter and other social networks.
SIMON MAINWARING | SUNDAY, MARCH 27, 2011
[Social Media] Why storytelling and social media need each other to survive
As the business marketplace continues to integrate social technology, it’s tempting to say that the arrival of social media is as revolutionary as the digital revolution was ten years ago. It’s also tempting to think that social media agencies will rob traditional media companies, whether they are advertising agencies or PR firms, of a large share of their clients ad spend just as digital companies have done. It’s easy to mistake social media as an end in themselves, but the currency that marketers and communities of all types still trade is emotion.
JASON YORMARK | MONDAY, NOVEMBER 21, 2011
[Social Media] Social Media: The Great Equalizer
The social media explosion has had a similar effect. A few years in, and the social web has taken it a step further by giving those some people an ability to connect with far more people more easily then ever before. Having just returned from SES Chicago (a search and social conference), I had another overall good experience. I had the honor of getting to moderate one panel, speak on another, and participate in a Webmaster.fm Often times I’m impressed with those I do some research on whether it’s reading their blogs, following their social profiles, etc.,
MINDJUMPERS | FRIDAY, DECEMBER 20, 2013
[Social Media] Where’s Social Media Going in 2014?
2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. Social media is our new news site. And with Facebook’s new change in algorithm, articles and publications will get a larger reach, which means that social media probably will be our no. The social TV. Real time is king.
TECHIPEDIA: TAMAR WEINBERG | TUESDAY, OCTOBER 11, 2011
[Social Media] How Social Media is a Lot Like Dating
Social media, like many things in life, is about relationships. That said, how is social media like dating? You can apply “proper dating etiquette” to just about every aspect of social media. This is where many social media newbies can miss the boat. Using social media as a tool to position yourself or company as an expert is how you are going to gain your followers’ trust. Sometimes someone who seems really awesome turns out to be a jerk — in dating and in social media. think most of us have.
SPIN SUCKS | TUESDAY, OCTOBER 25, 2011
[Social Media] Six Reasons Social Media Doesn’t Work
Add social media to it and it’s only for the kids. Social media is more often than not, not measurable in the dollars and cents way of the word. Six Reasons Social Media Doesn’t Work originally appeared on Spin Sucks on October 25, 2011. Small Business Social Media social media cons social media control social media fadWhen I speak , I tend to hear the same excuses as to why company leaders aren’t approving the use of the web for business development. But my ultimate favorite?
MINDJUMPERS | TUESDAY, FEBRUARY 22, 2011
[Social Media] 5 Educational and Inspiring Social Media Diagrams
Tweet At HubSpot , they have collected 22 educational social media diagrams – and I think some of them are very useful, when wanting to gain an easy insight into social media. The social media diagrams start with the basics telling which keywords to keep in mind when being present in social media – and continues further on presenting how to monitor and engage with people who have an interest in you and your brand. In this post, I have chosen 5 of the 22 visual concepts presented by HubSpot, which I find most inspiring.
JUGNOO | THURSDAY, JULY 31, 2014
[Social Media] Using SoMeAnalyzer for Social Media Management
Jugnoo Blog: Where social listening meets social engagement - trends that matter in social media marketing management. Social Media Consultant Toni McQuilken has been using SoMeAnalyzer ™ to help her clients manage their social media presence and decode the complex social media conversation. The post Using SoMeAnalyzer for Social Media Management appeared first on Jugnoo Blog : Social Listening & Engagement. Social Media Social Media Management Social Media Presence social media management
PAMORAMA | SATURDAY, JUNE 1, 2013
[Social Media] Social Media is Key to B2B Content Marketing [Report]
91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. If you have a website, a blog, or maintain a presence on Facebook, Twitter, or other social networks, you are a publisher. This is the first in a series of posts about how to use content to market online and via social media. LinkedIn is the top social network when it comes to B2B content marketing. But many are uncertain about how to successfully employ the many tactics available to them.
JANET FOUTS | WEDNESDAY, FEBRUARY 27, 2013
[Social Media] CEOs-Roll Up Your Social Media Sleeves
The company earned an incredible amount of media coverage which put the company on the map. The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. Writing for the MediaBistro’s 10,000 Words, Lauren Hockenson might have summed it up best when she wrote about three takeaways , “Never underestimate the power of social media to become a megaphone for a cause.”. Social CEOs drive results. Frank Strong is a classically trained PR professional with new media savvy. By Frank Strong. Armed with $9.8