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    [Social Media] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Social Media B2B ).
    [Social Media] The Biggest Social Media Mess-Ups of the 2012 Olympics
    London 2012 has recently been referred to as the “first social media Olympics” due to the fact that social media is 100 times bigger than it was in 2008 and everybody and their dog is posting, liking, Tweeting, and/or blogging about its every moment. Key words there, “for the most part” You see, a handful of people have managed to do some major damage (mostly to themselves) and spark a lot of controversy via social media. Tweet. This should be a good thing, and for the most part it has been. Thank you!”…
    [Social Media] 3 Ways To Satisfy Your Customers On Social Media
    When your customers connect with you, whether it’s via e-mail or social media, they are opening up a channel of communication. Information, Entertainment or Conversation: Generally speaking, when someone is browsing through their social media sites they are looking for one or all of these three things. There are two big ways to do this on social media. The good news is that social media is essentially free to use. Approach social media contests like you would running an ad. What do your customers want from you?
  • INBLURBS  |  TUESDAY, APRIL 24, 2012
    [Social Media] New Data Shows: Social Media Is Getting Results for B2B
    Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them. Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite. Successful businesses in B2C and B2B have embraced the wide opportunities which blogs and social media offers to them to spread the word and to reach their audience where there are around. Why should the customer than care about to make any further business with them?
    [Social Media] Forrester report: how companies listen and engage with social media
    Forrester Consulting recently surveyed 200 US marketers about their use of social media listening and engagement. Some of the most interesting findings include: Information sourced by social media is now being used by more than 70% of B2B decision-makers. Interestingly, there is a significant uptake of companies adopting social media tactics (97%), but there is a plenty of opportunity for business returns to be improved. However, strategic social media is not being used extensively. Image from Flickr courtesy of sfllaw. Tweet This!
    [Social Media] The State of Social Media In The UK
    Another chance to look at the social media universe, analyse the trends and make the strategies. 2012 Social Marketing & New Media Predictions [White Paper]. New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money! Research/Study demographics England Facebook Linkedin Social Media social media 2012 Social Media statistics stats Twitter UKTweet Beginning of 2012 has brought in a lot of predictions and opportunities. UK Facebook statistics. LinkedIn. The losers.
    [Social Media] Does Your LinkedIn “Headline” Matter?
    Uncategorized des moines social media company LinkedIn linkedin strategies linkedin tips One social media social media blog social media des moines social media for small businesses social media iowa social media marketing social media marketing company social media services social media tipsYes it matters. It matters to those who search and find you. It matters to the LinkedIn search engine, so people CAN find you. Share this post.
    [Social Media] Quickstart Guide to Social Media [infographic]
    Tweet Getting started with a social media initiative does not necessarily require a lot. The following infographic presents some of the strategic steps that is useful to go through before establishing a sustainable social media initiative. Similar Posts: Lack Of A Plan Shows That Businesses Struggle With Social Media Marketing. How Social Media Strengthens Companies [infographic]. Save Your Brand Reputation With Social Media. Yet there are some vital considerations to go through before getting on board.
    [Social Media] SoDash: bringing artificial intelligence to social media monitoring
    Keeping track of discussions surrounding your brand or competitors is crucial for successful social media monitoring and listening. We spoke to Simon Campbell about the exciting approach SoDash has taken to social media monitoring. SoDash uses artificial intelligence which means the tool can be “trained&# into determining the sentiment and category of a social media posting. What do you feel is the most accurate definition of a social media management tool? How are you different from other social media management tools on the market?
    [Social Media] Dilbert on Social Media Managers
    Here’s what happens when Beth, the new Marketing Manager for Social Media enters Dilbert’s corporate world: What do you think? Tags: social media marketing beth marketing manager for social media dilbert dilbert on social media managers dilbert takes on social media managers Dilbert is known for its satirical office humor about a white-collar, micromanaged office featuring the engineer Dilbert as the title character. Sounds familiar? Email this to a friend? Subscribe to the comments for this post? Tweet This!
    [Social Media] Easy tips how to get content for your blog
    This is the most asked question executives ask when corporate blogging is mentioned. Blogging is one of the most powerful ways to attract new customers towards a business website, products and services. With blogging businesses can build trust and credibility with their audience. Studies show that businesses who blog get up to 55% more traffic to their website than businesses who don’t blog. Each published blog entry is an outpost of a company and an additional chance to get found, seen and get leads online. But how often should you blog and what topic should you blog about?
    [Social Media] Are you listening? Download the 2014 FreshMinds social media listening report
    The implementation of a social media listening and responding programme is a top priority for most businesses today. But how do you move beyond simple sentiment analysis to a position where social data can provide valuable insight to the areas of the business that need it most? Our 2014 report on social media listening tools – Are you Listening? – examines where social media listening can add real value to a business and reviews the tools there are available on the market. Five social media listening tools that impress us most.
    [Social Media] Getting Weird With Seth Godin
    He also talks about what that means for the world of marketing and media. I was going to write out what I thought were some of the most interesting points from the book and do my best to explain them to you but… I interviewed Seth Godin instead! For more tips and insight in maketing and social media connect with us on  Facebook  and  Twitter ! Tweet I recently read a powerful book called “We Are All Weird”  by best-selling author and marketing legend Seth Godin. Is your online marketing strategy missing something?
    [Social Media] Trust: Traditional Ads Win Over Social Media Advertising
    Nielson discovers that consumers are trusting traditional sources of advertising more than social media advertising, Internet ads, and mobile. Trust: Traditional Ads Win Over Social Media Advertising originally appeared on Jugnoo Blog - Social Media is a Business: Social Media Presence Management under a Creative Commons license. The post Trust: Traditional Ads Win Over Social Media Advertising appeared first on Jugnoo Blog. Second only to personal recommendations is branded websites.
    [Social Media] 10 Examples of Social Media ROI [Infographic]
    Does social media drive ROI? The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Best practices for measurement are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI). Enter social media. Social Media ROI: 10 Examples. What’s a marketer to do? Steaz.
    [Social Media] Don’t Make These 9 Social Media Marketing Mistakes
    Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. Marketers place a very high value on social media: according to a study by Social Media Examiner , 92% of them report that social media is important for their business, up from 86% in 2013. But But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media.
    [Social Media] Is your health care institution prepared to communicate in social media?
    The study shows that people which are more likely to use social media for health care information research have an average age of 42 and live in households $75,000 annual earnings or more available. National Research found out that the most Americans still rely on professional -hospital websites as their main source for research on information about health care but also combine information from social media websites which 11.5% of respondents gather with mobile devices like smart phones and apps. Social media is conversation! Tweet this on Twitter!
    [Social Media] Five Ways to Measure Social Media Efforts
    He asked if that included social media. said it did and he relayed a story to me about how many cold calls he gets from social media experts wanting to start Facebook and Twitter accounts for his business. Well, anyone with a Twitter account and a keyboard is a social media expert.” The fact of the matter is, you can  (and should) measure your social media efforts. If you set up your tracking correctly, you’ll be able to watch who comes from the blog, email marketing, and even your social networks. said, “Yeah.
    [Social Media] Social Media Success in Two Words or Less
    How is your business leveraging the unique qualities of each major social media channel? One of the commonly expressed social media challenges is communicating a congruent business or brand message while managing multiple social channels. The solution is to distill the primary success factor for each social media channel into just a couple of words – or less. Then commit these words to memory to organize your social media marketing process. Each social network has a theme or quality that can be defined in two words or less.
    [Social Media] The social media strategy series: Metrics and Measurement « The Cube
    Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Metrics and Measurement 20/09/2010 tags: social media strategy , social media ROI , social media metrics , how to measure social media by Gemma Went The next post in our social media strategy series looks at the all important ‘metrics and measurement’ The ROI bit. These will help you to understand if those objectives are being met. Would your sales increase? Track relationships.
  • JUGNOO  |  TUESDAY, JUNE 10, 2014
    [Social Media] World Cup Social Media Just Gets Bigger
    Jugnoo Blog: Where social listening meets social engagement - trends that matter in social media marketing management. World Cup social media will get a huge boost this year. Because more people are participating in social media during the games, there’s a big chance they will be discussing a lot of other things as well, and sharing anything that adds to the conversation and the party! Brand marketers are predicting big numbers for all aspects of social media and social media advertising. He has 26.5
    [Social Media] The Philosophy of Social Media
    So how would they fit into social media? Okay, so there’s no Heaven in social media (unless you count a night on Gary Vaynerchuk’s wine recommendations!), but there are ways to connect the Hope factor. What do you hope to get out of social media? If you’re a new arrival to social media, it can be difficult to find that piece of social media earth to steady yourself on. Do you want to build a presence primarily on social networks and move away from a more traditional web presence, as Skittles did? Above. Below. Forward.
  • JEFF KORHAN  |  MONDAY, MAY 11, 2015
    [Social Media] Live Events: Delivering the Social Media Marketing World Experience
    Phil Mershon is the director of events for Social Media Examiner, where he oversees two signature events: Social Media Marketing World and Social Media Success Summit. For Social Media Marketing World, this is attention to the mental, emotional, and physcial well-being of everyone before, during, and after the event. To make networking a priority Social Media Marketing World provides a central networking space where attendees can mingle among themselves and with sponsors. Our Featured Guest: Phil Mershon. ” John Wooden.
    [Social Media] 87 More Vital Social Media Marketing Facts and Stats for 2012
    Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  What will likely be the hot trends in social media over the next couple of years? Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.
    [Social Media] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. How can marketers help their organizations move from “social media marketing” to “social business”? What role does social play in a brand’s overall online visibility? 
    [Social Media] The social media landscape in 2011 – infographic
    Working for a social media agency means that I’m often inundated with infographics. The infographic to the right, by Fred Cavazza , which highlights the social media landscape in 2011, stood out for two reasons (click on the infographic to enlarge it). Secondly, it’s the first time I’ve seen social gaming highlighted within its own category. Social gaming is becoming an increasingly important area of social engagement, and the current speculations of a Zynga IPO is likely to reinforce this.
    [Social Media] Social Media New Year’s Resolutions for 2015
    That said, I do have a few ideas for New Year’s resolutions relating to social media. Some are specifically for marketers, some are for any of us who use social media. Does this seem like a trend to anyone else: In order to look authoritative on social media, and in order to do this thing we’ve heard about called “curation,” it seems as though there’s more sharing of articles happening than actual reading of articles. But, thinking visual for your social strategy pays off. Resolve to Keep Social Media Social. Woohoo! Never.
    [Social Media] Social Media Marketing Needs a Purpose
    It is an overlooked fact in when talking about Social Media Marketing that there needs to be a specific purpose to your efforts. Every place you look on the internet you will find people telling you how important it is to have a large and active presence in the social media outlets. Thousands of e-books are sold explaining all of the ‘secrets to social media marketing ’. Your social media marketing campaign should have an equally definable goal. Your social media marketing should be sending a clear message. 1.
    [Social Media] Friday Clicks [Volume 1] | The Best of the Social Media Web
    So I thought I’d start that here with my favorite social media links from the week and see what happens! would like you to keep in mind these aren’t just your standard “Facebook Announces Timeline” links (like you could find at TechCrunch or Mashable , for instance), but more in-depth analysis on the social media and marketing industry. I’d love to hear your thoughts in the comments, or over on our OSM Facebook or Twitter pages! This is one is just plain cool: All the social media activity that happens in 60 seconds.
    [Social Media] How to overcome the Social Media Cash Cow fairytale
    It’s a widespread superstition that you only need to be there in social media and you will get a ton of customers and sales. As any other communication channel social media has to be done the right way. Dump and boring marketing slogans are still common use in social media, and those companies still seriously think they do social media marketing. Social media marketing only works for companies who can seriously showcase they care about their audience, are willing to take any effort to help and to support their customers.
  • JUGNOO  |  MONDAY, AUGUST 27, 2012
    [Social Media] Social Media Automation, Not Autopilot
    There has been a lot of discussion lately about automated posts to social media channels and how those activities somehow miss the “being human” point of social media. have been evangelizing the use of social media for the humanization of brands and organizations for quite some time, but even I think there are times when automating posts is permissible—even recommended. need to clarify what I mean before going any further: I am only talking about automating or scheduling posts that warrant it, not putting your entire social media activity on autopilot.
    [Social Media] The Impact of Social Media
    Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. But even though social media has great potential, many organizations do not properly integrate social media in their marketing and communication efforts, or only use it as a one-way communication channel instead of listening, analysing, and driving conversations. Nearly one-third (31%) do not measure effectiveness of social media. Use of social media will clearly expand in the coming years.
    [Social Media] Prioritize Your Social Media
    Social media for your business can be the same way. If your business is on social media, it can be a struggle to determine which platforms could be best for you in the long run. CEL helps many clients determine how, or if, social media can be a player in their integrated marketing strategy. The social media platforms and how you use them can depend on many different components: 1) Your business and target audience: Do some research and find out what businesses similar to yours in similar markets (including your competitors) are doing on social media.
    [Social Media] The basics of social media monitoring
    This is our first post from the Social Media Monitoring – 2010 review series. In it we’ll cover the basics of social media monitoring. Social media tools make it possible for people to have conversations online. Through social media monitoring it is possible to gain insights from the conversations people are having online every day and to make improvements to products, customer service and marketing as a result. Social media monitoring brings observational research to a mass audience. Background.
    [Social Media] 5 Game-Changing Social Media Marketing Campaigns
    Each in a class of its own, these 5 nominees in the “Most Creative Social Media Campaign” category for the upcoming Mashable Awards ceremony have not only driven the point home, but have also inspired, motivated and reinstated the tremendous potential of Social Media. Effective? Memorable? You bet! Conventional? Heck, no! Click here to jump to the list! Share this post.
    [Social Media] Benchmarks for Doing Social Media Well
    There are as many ways to benchmark social media as there are companies using it, because social is a human quality that will be unique to each and every business. Today I overheard the comment; “They are doing social media well.” ” How do you know you are doing social media well? All media is designed to facilitate communications, and social media by definition accomplishes that objective in a social context. What sustains your social media progress? But how do you measure trust?
  • DANNY BROWN  |  TUESDAY, JULY 19, 2011
    [Social Media] Debunking Popular Myths of Social Media
    Social media is many things to many people. Yet there is one area where all the definitions can come together and agree on, and that’s the area of social media myths. So, here are a few social media myths that we can probably all agree are out-of-date thinking at best, and dangerous advice at worst. Social Media is Free. So let’s make it simple – social media is not free. Sure, you can bootstrap your way around social media – but free it ain’t. Social Media Levels the Playing Field.
  • JANET FOUTS  |  MONDAY, JUNE 3, 2013
    [Social Media] Social Media Crisis Management -Infographic
    At a very minimum set up Google alerts, but we recommend setting up additional social listening tools as well to be sure to get timely reporting. If you need some free or low-cost listening tools here’s a list of social media listening tools to get you started. Needless to say, you should have a corporate social media plan and everyone in the company should know what’s in it. Trying to smother a social media crisis is like gas on a fire. Collate all of the social media posts, the news stories and website traffic patterns.
    [Social Media] Should Salespeople Embrace Social Media?
    Should salespeople embrace social media? Could embracing social media differentiate you from other salespeople? The social web has emerged, and you’re invited to wake up and smell the Internet. All your questions will be answered and more at the upcoming “Social Media For Sales Pros&# event that I strongly encourage people (and not just salespeople) to attend. Click here for all the details on attending “Social Media for Sales Pros.&#. Is it, as Jeffrey Gitomer says, the “new cold call?&#. Is it easier?
  • JUGNOO  |  TUESDAY, MAY 22, 2012
    [Social Media] Social Media Is NOT About the Numbers!!
    ? It’s been one of my biggest angsts I’ve had to deal with ever since I started diving into social media – that new media has yet to prove itself. For any one company to spend the time to learn about social media they need to understand the underlying benefits, in particular, “What is social media going to do for my business?” ” If I spend $X doing social, what do I get back in return? Ahh, Ahh, the dreaded and seemingly yet-to-be-answered question: What is the ROI of Social Media?
    [Social Media] Eight Tools for Social Media Listening
    There are five steps in social media we always recommend to  new clients who are just beginning to branch out online. Social media is no different. To be a master at social media communication you must have a strong foundation of listening. The media landscape has changed and print journalists are no longer the only ones with influence. Social Bookmarking. Eight Tools for Social Media Listening originally appeared on Spin Sucks on October 4, 2011. They are listen, assess, engage, measure, and refine/improve. Blog Tracking.
    [Social Media] Social Media Use At Work
    Last week I was working with a group of CEOs and one of the leaders said to me, “How do I get my employees to use social media? The issue, though, stems from the difference in how people are invited to the social networks. When using Facebook or Twitter (and now Pinterest ), the following happens: They are invited by a friend, family member, or acquaintance: “Hey, you really should look at joining XZY social network” and most feel some sort of inclination to do so. What are you trying to achieve with social media use internally?
    [Social Media] Developing a social media strategy
    Last year I wrote a series of blog posts taking readers through each stage of developing a social media strategy. Social Media Social Media Strategy Series social media ebook social media strategyThey were the most popular posts I’ve written and are still shared regularly. So, as they’re still relevant, I thought I’d publish them again for those that missed the series the first time round. They’re … Read more.
    [Social Media] Can People Find You On LinkedIn…Easily?
    Remember, social media works, but it takes a human to work it. LinkedIn social media marketing des moines social media company learn linkedin linkedin marketing linkedin techniques linkedin tips One social media social media agency social media des moines social media for small businesses social media iowa social media marketing company social media services social media techniques using linkedinCan people find you on LinkedIn ? Easily?
    [Social Media] Beware Social Media Faux Pas During The Holidays
    By Peter LaMotte No business sets out to commit a social media faux pas—especially during the holiday season. But as the following examples illustrate, even big brands fall prey to social media missteps that cost them some holiday goodwill, and even worse, paying customers. Hallmark and Holiday Cheer Hallmark also ran into social media trouble in 2013. The audience in social media can be too broad for a discount tactic to be effective.” The post Beware Social Media Faux Pas During The Holidays appeared first on Spin Sucks.
    [Social Media] 9 of the Best Free Social Media Analytics Tools
    Want to know what’s working on social media? ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. Followerwonk Followerwonk helps you explore and grow your social graph. The app creates actionable visualizations that enable you to compare your social graph to others, as well as find and connect with influencers. 2. Follow her on Twitter at @pamdyer.
    [Social Media] Is Social Media Marketing Starting to Annoy You?
    More and more businesses are using social media as another mouthpiece for their promotions. Social media is their direct link to us. Unfortunately, some brands insist on just using social media poorly to just promote and broadcast. Using social media for business isn’t rocket science, it’s human relations 101. Do you believe those brands that aren’t actively engaging with their customers on social media are going to suffer in the long-term and that it’s just a matter of time? They have to earn it. Hertz.
    [Social Media] The Secret To Getting Better Engagement on Social Media
    Tweet There’s a real secret to getting better engagement on social media. Here’s a graphic we created just for you: ::: Click here to download and print out this graphic! ::: Being Interesting Creativity Customer Satisfaction Engagement Marketing Trends Online Reputation des moines social media company social media marketing consulting social media marketing strategies the secret to better engagement on social mediaAre you ready for it? Here it is: Think before you share. That’s it. It’s that simple.
    [Social Media] When To Put Your Mobile Device Away – Digital Respect
    Tweet In a world consumed by online interactions, niche ( sometimes referred to as “weird” ) communities, personal/business profiles or the latest apps (video, music, photography, or daily deals); it’s no wonder people are increasingly irritated by what the digital device is doing to ACTUAL social interaction and relationships. Have you ever gone to a restaurant and observed people texting under the table? Checking Twitter or Facebook on their phones or iPads? Have YOU ever been that person? This even happens in an office setting. End of story. So, what can we do?
    [Social Media] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, and Netflix—than Google does.
    [Social Media] Social Media Spam Proliferates
    From the Research Report: 2013 State of Social Media Spam by NXGate. Social media spamming is a growing industry for those who do it, and those who have to monitor it. During the first half of 2013, social spam has grown by 355%. 15% of social spam has an URL that connects to spam content, pornography, or malware. Fake social profiles post more content then real profiles do, and post to 23 or more social media accounts. For every 7 new social media accounts, 5 are detected spammers. Spammers redirect to the good stuff.
    [Social Media] Inhabit One Social Media Channel
    Unless your company is a big brand, it’s unlikely your customers are scattered across multiple social media channels. As social media continues to evolve, it is increasingly important to evaluate the respective channels and the allocation of your resources to them. Obviously, your commitment to a social media channel will determine your success with it. Copyblogger Media recently declared they were killing their Facebook business page, despite the fact that it had earned nearly 40,000 likes. Apply this same idea to your social media.
    [Social Media] Three Examples of Social Media Gone Bad
    I feel like a broken record, but clearly people are not getting this whole social media thing. You see, it’s called SOCIAL because it’s just that…it’s not marketing, it’s not sales, it’s not advertising. It’s SOCIAL. Unless you’re clearly a bot, I always follow anyone who engages me in conversation…you know, the social part of it. Three Examples of Social Media Gone Bad originally appeared on Spin Sucks on October 24, 2011. But it’s an effect that comes AFTER you build relationships.
    [Social Media] The Biggest Social Media Mess-Ups of the 2012 Olympics
    London 2012 has recently been referred to as the “first social media Olympics” due to the fact that social media is 100 times bigger than it was in 2008 and everybody and their dog is posting, liking, Tweeting, and/or blogging about its every moment. Key words there, “for the most part” You see, a handful of people have managed to do some major damage (mostly to themselves) and spark a lot of controversy via social media. Tweet. This should be a good thing, and for the most part it has been. Thank you!”…
  • JUGNOO  |  WEDNESDAY, JULY 9, 2014
    [Social Media] Social Media Listening – What Defines It and What’s the Value?
    Jugnoo Blog: Where social listening meets social engagement - trends that matter in social media marketing management. Social Listening – What Defines It? Social media listening is the active process of understanding what is being said about a company, individual, product, brand, or relevant issue in all forms of social media. Social Listening Measurement. It’s important to understand the difference between social mentions and social metrics, and it’s easy to get the two confused. CONTACT: Joseph Olewitz.
    [Social Media] Breaking It Down: Kindle Fire vs. Apple iPad
    Social Media Trends social media for marketing social media marketing social media marketing agencies social media marketing blog social media marketing companies social media marketing consultant social media marketing consulting social media marketing firm social media marketing plan social media marketing services social media marketing strategies social media marketing strategy social media optimization what is social media marketing
  • PAMORAMA  |  SUNDAY, JUNE 30, 2013
    [Social Media] The Top Benefits of Social Media Marketing [Infographic]
    89% of marketers say that social media generates more business exposure. There are a million articles and blog posts out there that sing the praises of social media marketing — how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales. Social Media Examiner recently released its 2013 Social Media Marketing Industry Report, which set out to uncover the “who, what, where, when, and why” of social media marketing.
    [Social Media] 12 Guidelines for Corporate Social Media Policies
    Welcome to the era of Socialism in Communication. While social media is liberating brands and opening up new grass-roots level channels for connecting with the consumers, it is also posing new challenges for companies in terms of managing and controlling all that free flowing external communication. While wide social media participation offers innumerous advantages to companies and brands it also requires constant monitoring and the need to provide clear guidelines to all participants to protect both the employees and the company.
    [Social Media] The 15 Types of Social Media Know-It-All
    It’s one thing to educate yourself, including on social media. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? There’s a social media “guru” wherever you turn, and it seems as if everyone and their brother is telling you how to do something on social, or not. Sometimes The worst kind of social media know-it-all. So I asked folks what they thought the worst kind of social media know-it-all was. ” 2.
    [Social Media] Social Media Pay to Play: When it Makes Sense
    One of the important social media trends for 2014 is making financial investments in the major social media networks in order to accomplish specific objectives, otherwise known as pay to play. If you have not yet experimented with advertising on these social media channels, now is the time to do so before the pricing gets out of reach for most small businesses. If you are just getting started with new social media channels, it may make sense to make an investment up front to achieve critical mass more quickly. For most that is free rent.
    [Social Media] 5 Ways To Give Your Tweets More Power
    tweet fairly often about social media, business, marketing and advertising but fairly often I tweet about some of my favorite random things like Star Wars, Batman, and music. For example: @JeremyAnderberg has already seen everything I try to show him #mightbearobot… Social Media Tips social media marketing twitter how to be a better tweeter how to get more engagement on twitter how to tweet better how to use twitter social media agencies social media company social media consulting social media for b2b social media for b2c social media strategies
    [Social Media] 5 Tips for Creating Engaging Social Media Content
    Social media for business shouldn’t be implemented just for the sake of having social media. Successful engagement on social media requires a strategy – a plan for how you will utilize social media to further your company’s mission and sales. Knowing what kinds of content can engage your audience is key to successful social media. So Here are five aspects of social media to include in your plan: Multimedia. According to a social media engagement study by VFM Leonardo Inc., Tutorials.
  • JUGNOO  |  THURSDAY, APRIL 26, 2012
    [Social Media] How to Use JugnooMe for Your Social Media Campaign
    ?. When we envisioned our social media dashboard JugnooMe, our key tenet was to make the social web simple, accessible and monetizable for everyone. By doing this, it means you, the user, can create fully-fledged social media campaigns even while our products are still being fleshed out and added to. To give you an idea of how you could use JugnooMe for your social media needs/campaign, here’s a simple overview of how you could use the tools to start, track and measure your campaign. But goals are one thing; making it happen are another.
    [Social Media] 35 Great Social Media Infographics
    pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Balance Your Media Diet 7. Social Media Statistics 8. Social Web Involvement 9. When Social Media Attacks 17. Social Web Reputation Management Cycles 21.
    [Social Media] Engagement in social media can be valuable to a brand. If it’s done right.
    The same is often said about ‘engagement’ – what value is there in engaging people on social media? There are two main challenges to the value of engaging people in social media as brand: Surely sharing photos and chatting to people online has no connection to sales. The truth is that nothing should be done in social media with a clear understanding of why you are doing it – what you want to achieve and why this will help your business – and a clear understanding of who you want to target. Imagine a luxury fashion brand.
  • JUGNOO  |  TUESDAY, JUNE 5, 2012
    [Social Media] The Six Directions of Social Media
    So how would they fit into social media? Okay, so there’s no Heaven in social media (unless you count a night on Gary Vaynerchuk’s wine recommendations!), but there are ways to connect the Hope factor. What do you hope to get out of social media? If you’re a new arrival to social media, it can be difficult to find that piece of social media earth to steady yourself on. Do you want to build a presence primarily on social networks and move away from a more traditional web presence, as Skittles did? Above. Below. Forward.
    [Social Media] Social Media And Branding [Infographic]
    Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. For this purpose, it is imperative to understand user’s behaviour on social media – in terms of which channels are they most receptive to, how do they interact with brands and which kind of content is most attractive to them. Social Commerce Psychology [Infographic]. Studies Showing Why Your Fans Break Up With You.
    [Social Media] Introducing Social Media to Your Business
    Fact – too many businesses still need to wake up and realize that social media is not “one of these Internet fads” that will disappear. One of the main reasons is that businesses – whether it’s the CEO, top-tier management or otherwise – are looking at social media as an individual medium, much like PR or marketing. Social media benefits companies the most when it’s used as  part  of an  integrated  campaign. Social media is also perfect for reaching out and connecting with your audience, as opposed to just selling them something.
    [Social Media] The Importance of Localized Branded Content on Social Media
    And do you take local context into consideration when creating Social Media content for your global brand? The popular social media platforms support this fact with a range of functions. Twitter  lets brands  geo-target  organic tweets to specific countries through an application created in collaboration with  Sprout Social. Similar Posts: How to structure glocal communication on Social Media. The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What Facebook.
    [Social Media] Valuable Engagement vs. Engagement: The Battle That No One Is Paying Attention To
    Looking back on social media over the last year we have seen many trends. Some of the biggest topics were focusing on the ROI of social media and then again on the value of “engagement” Before I go off on a full rant, I want to make something clear. Having your friends, family, customers and fans interact with you on social media is incredibly valuable because you’re building a relationship. In social media I have come to understand: Valuable Engagement  = Attention + Perceived Value + Interaction.
    [Social Media] Three Social Media Myths
    During that brunch we talked about running a business, social media experts, whether or not we’re facing a bubble burst, and solving all the world’s problems. And, I mean she’s not a social media big deal. As Rieva says, Remember social media is a two-way street. And neither one of us covered every myth out there, including how many small businesses there truly are in the United States and how many books the social media “experts&# really are selling. Rieva is one of the smartest women I know. agree with that.
    [Social Media] How to Monitor Your Brand in Social Media
    Social media marketing is a great way to brand yourself, engage and built customers, and market your business. One of them is the availability of social media accounts, which includes spreading the information and keeping track of the brand reputation. Another is monitoring your brand in social media. social media monitoring isn’t just Facebook, Twitter and LinkedIn. Social Mention – searches user generated content. It is generated across the webs’s social media landscape. By Rob Greenberg.
  • JUGNOO  |  FRIDAY, MARCH 7, 2014
    [Social Media] 36 Rules of Social Media [Infographic]
    Fast Company produced this infographic about the 36 Rules of Social Media, very simple straightforward advice from professionals in the field (see the list of contributors at the bottom). The post 36 Rules of Social Media [Infographic] appeared first on Jugnoo Blog. Social Media 36 Rules of Social Media 36 Rules of Social Media Infographic
    [Social Media] Social Media: Not a Stand-Alone Strategy
    The most common misconception about social media for business is that it can be done as a separate entity. First, you need to make sure the implementation of your social media campaign isn’t sporadic. In other words, have a social media plan in place. One of the biggest keys to effective social media strategy is to integrate your offline marketing campaign into your social media campaign. Getting more likes and follows on social media are great, but they do not necessarily equal more sales.
    [Social Media] Short Form Content: The Latest Social Media Trend
    It’s no coincidence that the fastest growing social media channels are those that deliver the bite-sized content that active people crave. It all depends upon the nature of your business, social marketing strategy, and the behaviors of your communities. If you want to learn more about Pinterest, Instagram, and Vine, go to Social Media Examiner and search for the respective channels. Here are some ideas that I pulled right out of Built-In Social: Essential Social Marketing Practices for Every Small Business. Benefits of Short Form Content.
  • INBLURBS  |  THURSDAY, JULY 28, 2011
    [Social Media] Facebook’s Online Education Center for Businesses
    Facebook like other social web activities is numbers related. Facebook has over 700 million users worldwide. It has become a powerful part of marketing and communication for major businesses and thousands of small and mi sized businesses as well. B2B and B2C companies profit from it reach and various marketing opportunities. Recent studies show that 67% of B2C and 41% of B2B companies report to have acquired new customers through facebook. Facebook has started Facebook for Business. Facebook for Business. Facebook Pages. Facebook PPC Ads. Facebook Sponsored Stories. Facebook Platform.
    [Social Media] Social Media Automation, Philosophy, Ethics and Stupidity
    Social Media Automation. Social Media Philosophy. Social Media Ethics. Social media is just the marriage of Internet technology with the human desire to be sociable. When we start to outsource social graces to other people, our relationships become strained. Social Media Stupidity. Social Media Expert productivity rant relationship social media social media marketing twitter automation Ethics feeds HootSuite Marketing philosophy RSS scheduling social media ethics tracking
    [Social Media] 5 Educational and Inspiring Social Media Diagrams
    Tweet At HubSpot , they have collected 22 educational social media diagrams – and I think some of them are very useful, when wanting to gain an easy insight into social media. The social media diagrams start with the basics telling which keywords to keep in mind when being present in social media – and continues further on presenting how to monitor and engage with people who have an interest in you and your brand. In this post, I have chosen 5 of the 22 visual concepts presented by HubSpot, which I find most inspiring.
    [Social Media] How to Use Social Media And Stay Couth
    If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else. How to use social media (not). One of the fascinating things about watching people engage on social media is seeing them get caught in a war of words when there’s really no need for it. So how do you use social media and remain couth? Listen; and. 2. Engage. Listen.
    [Social Media] The Perception of Social Media Marketing: it’s a Free Lunch
    Recently, Belgium-based Leads United (part of Lewis PR), released the results of a social media marketing survey among communication and marketing “professionals&#. The fourth edition of the survey indicated that the use of social media and networking tools is relatively well established, but that is about all, really. When looking at social media marketing, there still is a huge lack of a social media strategy, let alone some sort of plan. Furthermore, 73% of the questioned companies don’t have a social media policy.
    [Social Media] Friday Clicks [Volume 19] | The Best of the Social Web
    Bottom line: They didn’t adopt social or apps like Apple and Google did. Uncategorized social media for marketing social media marketing social media marketing agencies social media marketing blog social media marketing companies social media marketing consultant social media marketing consulting social media marketing firm social media marketing plan social media marketing services social media marketing strategies social media marketing strategy social media optimization what is social media marketing
    [Social Media] The Final Destination for Social Media
    But let’s take a mental leap through time; what will social media look like in x years, when it’s mature and just another tool we reflexively reach for when needed, like picking up the phone today? Social media marketing Social media monitoring Social media optimization social media social media marketing social media optimization social media tools
    [Social Media] Social business: 3 multinational case studies
    Social business - the scale is international. Continuing from our definition of  social business , this post will introduce look at 3 brief case studies of multinational companies that have successfully adopted social business. Adoption Council , IBM (in association with MIT Center for Digital Business and the Dachis Group) has published a series of case studies demonstrating integrated social business. IBM’s initial aim was to develop social collaboration for the IBM sales team, but their long term aim was to roll this out to the entire business. Nokia.
    [Social Media] Social Media Marketing by the numbers
    Social Media has a rabbit hole quality to it. So, how do we wrap our hands around this ever evolving world of social media marketing? Of course, finding exact statistics on the hows and wheres of social media can be fraught with discrepancies. AOL Media Network. Active Digital Media Universe. Current Digital Media Universe Estimate. Except when it comes to social media. It is still a cluttered marketing world and social media just increases the noise. Steve Allan, Social Media Specialist.
    [Social Media] 2015 Social Media Predictions
    Social Media Predictions. And since we’re already spending so much time looking forward this month as we dug into the nitty gritty of planning, I thought, why not also take some time to make some social media predictions? I can’t let this crystal ball (sure, I have one!) go to waste. might as well get those social media predictions done. Kids (of all ages) using social networks to share secrets that really aren’t so secret ? We Might Begin to Realize  Social Media Can Drive Revenue. There Will Be New Social Media Networks.
    [Social Media] How to Use Twitter Cards in Social Media Marketing
    Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. Tweets with images and other media attract: 89% more “favorites” 18% more clicks 150% more retweets Get started with Twitter cards in 4 easy steps 1. link] — Jayson Stark (@jaysonst) June 20, 2014   Player card Video, audio, or other media Best for sharing video and song clips within a tweet Sometimes I think my days can’t get any more rediculous until today. Bypassing the character limit also helps increase conversion rates.
    [Social Media] 48 Ways to Measure Social Media Success
    Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Similarly, in social media marketing, there are numerous intermediate “process” measures that don’t fit into an ROI equation, but which are vital in optimizing social media efforts in order to minimize “I” and maximize “R.” Nine Blog Metrics. Overall traffic.
  • INBLURBS  |  FRIDAY, AUGUST 19, 2011
    [Social Media] Social Media puts your business at risk! Are you prepared?
    The marketing technology company Alterian found out that 80% of companies struggle to analyze their social media data. As social media marketing is estimated to increase in the next twelve months by up to 25% companies should have clear how the online – social media conversation can impact their brand. Not taking the effort to monitor social media conversation can result in the risk of failing to engage with potential new and existing customers on the web! Good news can spread fast in social media and reach new potential customers.
    [Social Media] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social and Alternative Search Engines.
    [Social Media] Social Media Listening in Real-Time Case Study: Toyota of Des Moines
    At One Social Media , we’re always working hard to maintain and improve the online reputation of our clients. This means paying close attention to what’s being said about our clients across all social media sites. Our team believes that social media gives companies a unique opportunity to interact with customers in ways that they never have before. A few weeks ago, I able to help one of our clients take advantage of such an opportunity, and was able to really put the power of social media to the test. Share this post.
  • SMTHREE  |  THURSDAY, APRIL 19, 2012
    [Social Media] Social Media Bullshit
    I have not posted for a while because, well, because I just didn’t feel like writing another blog about some meaningful event that was transpiring in the Social Media “verse” I decided to spend more time reading that writing and came to the conclusion that when it comes to Social Media – there’s a lot of bullshit out there. First, let me state that I do believe that Social Media is useful – even necessary – for businesses and non-profits. Social Media is the tail, not the dog. Absolutely.
  • SMTHREE  |  WEDNESDAY, JUNE 15, 2011
    [Social Media] Social media and your customers
    While it is true that the Social Media community can often self-police, there are times when a brand has to insert itself in the conversation. It seems that if Starbucks can be so out front of social issues that they have a global responsibility section on their website, they could take a few moments to craft a post in response to this thread. Social Media is still an evolving communications and marketing platform. Putting your non-profit or small business in the cross hairs of Social Media means that – eventually – you will piss someone off.
    [Social Media] The Social Media ROI Debate
    Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? Among social media pundits, the debate rages on. The “yes&# crowd argues that of course social media can be measured, and must be in order to demonstrate value to the business.
    [Social Media] Video and Social Media on the Rise Say 79% of US Marketing Professionals
    An eMarketer study found out that 79% of US marketing professionals said they plan to increase spending on social media marketing and 24% of them said that social media will be the most-used tactic in the ad industry this year. Marketers should focus one tool which helps them to get found online and in social media by more qualified visitors, helps them to convert more visitors into leads, to close those leads efficiently and which provides analytics to help make smart marketing investments. The more tools have been used the more time is spend on them.
    [Social Media] Social media case study: Tesco’s social media vacuum
    On 18th March Philip Clarke tweeted:  “in a social media and social commerce meeting”. Good to hear that social media is on the radar of Britain’s top grocery boss. Using social media, consumers found they could exploit a huge loophole in the campaign by buying certain products at Tesco that were priced cheaper elsewhere and could actually make a cash profit. Pre-social media times, the effort to price check thousands of product lines simply wouldn’t have been worth the effort and this campaign would probably have been fine.
    [Social Media] How To Develop a Social Media Strategy: A Roadmap for Integration
    This could be the reason we see so many social media programs that operate in a sort of silo apart from other outreach. The following list of questions and resources should provide a comprehensive roadmap for developing a strong social media strategy with clear organizational alignment. Is Your Social Media Presence an Experiment? If you’re not the kind of business that is open to experimenting with social media, skip to question #2. How Will Social Media Boost the Effectiveness of the Parent Strategy? Reactive? Trolls?
    [Social Media] 317 Ways to Succeed in Social Media
    The great thing about social media (and blogs that talk about social media and how it can be used for personal, business, blogging, marketing and more) is that there’s a ton of information available on how it can benefit you. Hopefully, over the space of the last two years or so, this blog has offered you some tips, advice, strategy, call it what you will, that has helped you understand this cool toolset we call social media. From Stats to Strats – Free Social Media Ebook. Social Media Roadmaps. Enjoy!
    [Social Media] 4 steps to finding social media influencers
    Here’s our four step guide to helping you find social media influencers: 1) Set clear goals. Influencers can play a part in several different points of  interaction with your brand, so it’s important that your goals align with your overall social media strategy. For those brands who are already using social media monitoring , you may already have the insights that will help you find the right influencers for your business. For those companies that are not monitoring social media: get going NOW. Tweet This! Post on Google Buzz.
    [Social Media] Using Social Media to Manage Relationships Through the Sales Funnel
    Social media provides new channels to attract, influence, engage and convert prospects into loyal customers through the sales funnel. But don’t be too forward here. A “soft sell” approach is better with social media because the customer can find your business through online channels while seeking out insights and advice. You can begin to follow your customers and engage in online conversations with them about technology through social media channels. Social media can be used to share information and ideas with your customers.
    [Social Media] 11 Myths of Social Media Marketing
    Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. This confusion is partly due to some still-common misconceptions about social media marketing. As the goal of Social Media is Simpler Than You Think was to demystify social media marketing, this post will attempt to de-myth-ify it. 1.
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