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    [Social Media] Is Social Media a Waste of Time?
    For example: If you don’t like doing legwork and want quick solutions regardless of quality, social media is a waste of time. If you don’t like knowing what your customers are saying about you, social media is a waste of time. If you think LinkedIn is a non-productive business platform for intelligent conversation and leads, social media is a waste of time. If you like spending thousands on marketing and advertising, and don’t care about results through measurement, social media is a waste of time. It can be.
    [Social Media] Prioritize Your Social Media
    Social media for your business can be the same way. If your business is on social media, it can be a struggle to determine which platforms could be best for you in the long run. CEL helps many clients determine how, or if, social media can be a player in their integrated marketing strategy. The social media platforms and how you use them can depend on many different components: 1) Your business and target audience: Do some research and find out what businesses similar to yours in similar markets (including your competitors) are doing on social media.
    [Social Media] The Social Media Lifecycle [Infographic]
    When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI. If you really want to get results from social media, it begins with creating a process. It’s very important to have a specific business goal in mind –  not just increasing your number of Twitter followers or Facebook fans  – and determine how to achieve that goal by integrating social media.
    [Social Media] 17 Critical Elements of a Solid Social Media Strategy
    Categories: Blog , Social Media Marketing Tags: content plan , Facebook strategy , set up social media , social media goals , Social Media Marketing , social media monitoring , social media optimization , social media plan , social media strategy 92% of companies are currently using social media*. Tweet This) To effectively do this, we recommend creating and implementing a social media strategy.
    [Social Media] Is Social Media Becoming Boring?
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? Is Social Media Becoming Boring? by Tamar Weinberg on April 14, 2010 Share For most, social media is new and fun. Social media experts are no longer social media experts. Social Media is a Trend Wait, what ? Social media is here to stay. However, to some, social media is a fleeting trend.
    [Social Media] The Most Famous Celebrity and Big Brand Social Media Blunders
    Tweet We can learn a lot from how celebrities and big brands use social media. Well known celebrities, athletes, and brands are now using social media more and more to connect with and interact online with their followers. What’s great about this social media Infographic from creative agency  MDG Advertising , is it takes a look at some of the most notable social media blunders of the past few years and what the results were. We can also learn what “not-to-do” from them as well.
    [Social Media] When to Thank Your Social Media Fans
    Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. If you use social media prior to an event in the hopes of increasing traffic to your booth, that’s great. Social media can indeed provide a time- and cost-effective way to conduct market research. Here’s an example: “Thanks to all those who told us what new social media sites they’re on.
    [Social Media] Social Media Beyond the Grave
    Social media has had an impact on virtually every other part of our lives. Death is part of life, and social media was bound to come in contact with it at some point. These examples may seem strange to you, but they are merely another way that social media truly is integrating into every facet of our lives. What do you think about social media beyond the grave? Tweet It was only a matter of time. Eventually, we had to get here. We have two examples for you today of how the two have collided. What does this mean?
  • DAVE FLEET  |  FRIDAY, JUNE 8, 2012
    [Social Media] Six essential shifts in social media strategy
    We’ve reached a critical point in the evolution of social media as a business tool. We’re at the point of social media saturation, and something’s got to give. The crux: that the days of social media as an experiment are over – it’s time for a more mature approach to social media within companies in order for social media to be viewed as a sustainable communications and business function. Six Essential Shifts in Social Media Strategy. Setting better objectives for social media.
    [Social Media] Three Examples of Social Media Gone Bad
    I feel like a broken record, but clearly people are not getting this whole social media thing. You see, it’s called SOCIAL because it’s just that…it’s not marketing, it’s not sales, it’s not advertising. It’s SOCIAL. Unless you’re clearly a bot, I always follow anyone who engages me in conversation…you know, the social part of it. Three Examples of Social Media Gone Bad originally appeared on Spin Sucks on October 24, 2011. But it’s an effect that comes AFTER you build relationships.
  • JEFF KORHAN  |  MONDAY, APRIL 14, 2014
    [Social Media] How to Use Social Media to Grow Your Email Subscribers
    During my networking at Social Media Marketing World this year I had the opportunity to talk with some of the top experts in the world about Facebook, LinkedIn, Pinterest, Google+, and more. Given their respective areas of focus, it should not be surprising that they all take a slightly different approach with their social media. Nevertheless, they all shared one common objective: Use social media to increase your email subscribers. When you know exactly what you are trying to accomplish with social media, you can more easily focus your efforts.
    [Social Media] The Social Media Pedestal
    This post is a reflection of the admirations and criticisms that occur in the social media world. The Social Media Pedestal originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Guest Posts bill dorman guest posts social media pedestalThis is a guest post by Bill Dorman. Now we wouldn’t want that as a persona, would we? Do you want to be there? Is it deserved? What responsibilities come with that? think they like me.
    [Social Media] Social media case study: Tesco’s social media vacuum
    On 18th March Philip Clarke tweeted:  “in a social media and social commerce meeting”. Good to hear that social media is on the radar of Britain’s top grocery boss. Using social media, consumers found they could exploit a huge loophole in the campaign by buying certain products at Tesco that were priced cheaper elsewhere and could actually make a cash profit. Pre-social media times, the effort to price check thousands of product lines simply wouldn’t have been worth the effort and this campaign would probably have been fine.
    [Social Media] How To Improve Your Writing For Social Media (In 140 Characters Or Less)
    LinkedIn Social Media Social Media News Social Media Trends Social Media for Small Business facebook social media marketing twitter blogging Business business blog business blogging des moines social media company des moines social media firm facebook marketing One social media online marketing small business social media social marketing blog social media blog social media des moines social media for small businesses social media iowa social media marketing blog social media marketing company twitter marketing
    [Social Media] The State of Social Media In The UK
    Another chance to look at the social media universe, analyse the trends and make the strategies. 2012 Social Marketing & New Media Predictions [White Paper]. New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money! Research/Study demographics England Facebook Linkedin Social Media social media 2012 Social Media statistics stats Twitter UKTweet Beginning of 2012 has brought in a lot of predictions and opportunities. UK Facebook statistics. LinkedIn. The losers.
    [Social Media] Fear of Social Media
    I worry about the expectations that some people have for social media success versus the actual results. In some cases, we the consultants and champions of social media are just as bad and as guilty as the snake oil salesmen in pumping up and promising instant, magical results from social media. Meaning it is easier to succeed in social media now than it was in 2008.  Yes but… It’s also easy to think you know what results you want from social media. Tags: SEO/SEM social media fear Every day.
  • SMTHREE  |  FRIDAY, AUGUST 31, 2012
    [Social Media] Social Media Rules!
    ” However, in the rapidly changing wild west world of chaos known as Social Media it is probably a good idea to have a starting point. The folks at Fast Company have produced a very good infographic that lists the 36 rules of Social Media. They might not all apply to your situation but they are a good starting point when you are defining your Social Media strategy. Steve Allan, Social Media Specialist. Your thoughts? SMThree.
  • JUGNOO  |  MONDAY, NOVEMBER 12, 2012
    [Social Media] Five Key Elements For Your Social Media Policy
    Have you discovered some of your employees posting comments and content relevant to your company in social media without your permission or knowledge? This rogue behavior is one of the triggers for companies to establish and/or point to existing social media policies or guidelines. In some cases, it is not even necessary to have a social media policy if companies are faced with having to provide feedback on an employee’s use of social media. Recently, an employee was fired from his job because of comments he made in social media.
    [Social Media] Social Media Image Sizing Guide [Infographic]
    Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example. Original Ginger , a “Digital Agency located in the heart of historic Fort Langley, a hip and artistic suburb of Vancouver BC”, created an infographic that quickly communicates the image sizes of each of the popular social media companies.
    [Social Media] Social Media Definition by Peeing [infographic]
    Social media (tools) are basically interactions between humans and what better way of illustrating this by grabbing on to something humans have been doing since the birth of mankind – peeing. took the idea to our creative guys and we played a bit around with it – threw some extra social media in and started illustrating… Enjoy our little bit to the evolution of the idea and please feel free to build on it. Similar Posts: Is Social Media Just A Buzzword? Great Case on Social Media Turned Into a Bad One by The Traditional Media.
    [Social Media] Using Social Media to Manage Relationships Through the Sales Funnel
    Social media provides new channels to attract, influence, engage and convert prospects into loyal customers through the sales funnel. But don’t be too forward here. A “soft sell” approach is better with social media because the customer can find your business through online channels while seeking out insights and advice. You can begin to follow your customers and engage in online conversations with them about technology through social media channels. Social media can be used to share information and ideas with your customers.
    [Social Media] Selective Hearing And Social Media
    Selective Hearing Applies To Social Media! For the most part this isn’t literal in social media which is why I want to make a slight amendment to the term and call it “Selective Processing” Your fans and customers are selectively choosing which messages they will process and they’re basing their decisions off more than just the content you’re providing. Some people are scared about being confronted on social media but I recommend embracing a little confrontation from time to time. Here are a few ways to do that. 1.
    [Social Media] 7 Annoying Social Media Personality Disorders
    There is one thing that will make or break someone’s ability to be successful in social media. And oftentimes, these offenders have no idea they’re guilty of some of the worst turn-offs on the social web. So, who are these social miscreants? Divas are pretty easy to spot in social media circles. Although a little bragging every now and then never hurt, social media shouldn’t be used as megaphone for sharing all of your positive traits. Social media hoarders have a complete mental hang-up with giving away anything of value.
    [Social Media] Mom & Pop Need Your Social Media Help
    Being in the business that I am, I’m always thinking about social media and on the lookout for local businesses that are doing it right (and in most cases, not doing it all!).  The biggest takeaway I had was that there are far more local businesses that are not doing anything from a social media perspective that are.  It’s actually quite amazing to me that in this day and age when it’s so incredibly easy to simply have a Facebook page or Twitter account, how few businesses that actually do. Social MediaMaybe that’s you?
    [Social Media] Asian Social Media Equivalents [infographic]
    Tweet At the homepage of Thomas Crampton , we found these interesting infographics each of them showing which social media platforms that are used in Asian countries China, Japan and Korea respectively. The outer circles of the infographics illustrate the social media platforms commonly used in the western world, whereas the inner circles present the equivalents to these in the Asian countries. The Year of Social Media 2010 [infographic]. Social Media China infographics japan Korea social media equivalents social media platforms Thomas Crampton
  • SPIN SUCKS  |  MONDAY, APRIL 6, 2015
    [Social Media] The Dark Side of Social Media
    love social media. Sure, we kind of expect to hear about people being stalked because of social media. Again, something that doesn’t make you super excited to use social media. Social Media is Magic. But if you “see” me on a social network, particularly in the middle of the day, it’s highly probable that my work early that morning is finally showing up. I had lunch with a friend last week who said, “Man. Are You On Social Media All Day? BUT THEY ARE ON SOCIAL MEDIA CONSTANTLY.
    [Social Media] Social Media Marketing by the numbers
    Social Media has a rabbit hole quality to it. So, how do we wrap our hands around this ever evolving world of social media marketing? Of course, finding exact statistics on the hows and wheres of social media can be fraught with discrepancies. AOL Media Network. Active Digital Media Universe. Current Digital Media Universe Estimate. Except when it comes to social media. It is still a cluttered marketing world and social media just increases the noise. Steve Allan, Social Media Specialist.
    [Social Media] Quickstart Guide to Social Media [infographic]
    Tweet Getting started with a social media initiative does not necessarily require a lot. The following infographic presents some of the strategic steps that is useful to go through before establishing a sustainable social media initiative. Similar Posts: Lack Of A Plan Shows That Businesses Struggle With Social Media Marketing. How Social Media Strengthens Companies [infographic]. Save Your Brand Reputation With Social Media. Yet there are some vital considerations to go through before getting on board.
    [Social Media] Consistency Builds Social Media Communities
    Be honest: Could your social marketing be described as randomly jumping from one social network to another to get your message out? In an earlier article I shared 9 tips that help to keep my social media marketing organized. Jeff is also the author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  –  (Wiley 2013). Consistency may be the most powerful quality that small businesses can implement to build an active online community. Use it to build and sustain your online business communities. Repetition is Memorable.
    [Social Media] How Bold Can You Be On Social Media?
    Tweet Everyone and their mother is jumping on the social media bandwagon. Companies know they need to have a social media presence but aren’t sure where to go with it. How do we stick out as a company that “gets it” on social media and grow our audience base? You don’t want to get lost in the inter-webs as just another tweet, Facebook post or boring blog, and you don’t want to be labeled as the dinosaur company who isn’t on social media. What seems to be the biggest question they ask themselves? Be Bold.
    [Social Media] Social Media Checklist: Planning for a Very Social New Year
    We still have plenty of time to come up with some fabulous ideas for improving what we do in our communications, especially in social. This social media checklist isn’t designed to tell you everything you need to do in the new year. I can’t tell you that. What it is designed to do is get the new year ball rolling and help you make sure you’ve thought through the major considerations as you plan out your social media strategy for 2015. Social Media Checklist for the New Year Check : Did I dig deep into my 2014 analytics ? What about earned media?
  • PAMORAMA  |  SUNDAY, JUNE 30, 2013
    [Social Media] The Top Benefits of Social Media Marketing [Infographic]
    89% of marketers say that social media generates more business exposure. There are a million articles and blog posts out there that sing the praises of social media marketing — how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales. Social Media Examiner recently released its 2013 Social Media Marketing Industry Report, which set out to uncover the “who, what, where, when, and why” of social media marketing.
    [Social Media] Social Media “Tin Men”
    The public was gullible because it was an era of mass production and mass media as the new frontiers of commerce.  It seems that everywhere we turn social media consultants are pontificating about the wonders of social media marketing as the new frontier of commerce. These slick shake-and-bake “experts&# promise to help you leverage the power of social technology by following their sage advise and of course you have to pay for their advise. Social media Tin Men have “insider tips&# that others don’t. Send article as PDF.
    [Social Media] Why you should avoid Social Media Marketing
    Social media is a great way to step into two way conversation with recent and future customers. In these times it seems that everybody wants to step into social media. In my opinion social Media is not for everybody! And I will tell you from my point of view: Social media marketing for small businesses can increase their brand awareness and reach massively. Everywhere in the net small businesses are trying to get a piece of the social media marketing pie and acting nervously to not get left behind. The same with social media!
    [Social Media] Is Social Media Marketing Starting to Annoy You?
    More and more businesses are using social media as another mouthpiece for their promotions. Social media is their direct link to us. Unfortunately, some brands insist on just using social media poorly to just promote and broadcast. Using social media for business isn’t rocket science, it’s human relations 101. Do you believe those brands that aren’t actively engaging with their customers on social media are going to suffer in the long-term and that it’s just a matter of time? They have to earn it. Hertz.
    [Social Media] Is Social Media Marketing Starting to Annoy You?
    More and more businesses are using social media as another mouthpiece for their promotions. Social media is their direct link to us. Unfortunately, some brands insist on just using social media poorly to just promote and broadcast. Using social media for business isn’t rocket science, it’s human relations 101. Do you believe those brands that aren’t actively engaging with their customers on social media are going to suffer in the long-term and that it’s just a matter of time? They have to earn it. Hertz.
    [Social Media] Beating social media trolls
    Well, at the moment, as a user of social networks and blogs, if I take offence at something someone says to me, I can contact the platform in question and demand that I want the content removed. Alex Truby Social media Social media management Social networks Al Jazeera facebook louise mensch nicola brookes Troll trollingnumber of high-profile cases of online trolling and cyberbullying have become big news of late including those of Nicola Brookes and Louise Mensch MP. We think that the change is a sensible one. So why do I think that? Privacy settings.
    [Social Media] 11 Myths of Social Media Marketing
    Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. This confusion is partly due to some still-common misconceptions about social media marketing. As the goal of Social Media is Simpler Than You Think was to demystify social media marketing, this post will attempt to de-myth-ify it. 1.
  • JUGNOO  |  MONDAY, MAY 28, 2012
    [Social Media] The Truth About Social Media: White Lies and Whoppers
    ” Today, while social media and social media marketing has made anonymity unacceptable, real ‘truth’ is a little harder to determine. Whether you’re talking about email or social media, what you write or publish on the web will float around out there for a very long time – if not forever. One of the key proponents of social media is transparency and trust. It’s what everyone in the social space should aspire to be. Social Media social media transparency? Raise your hand if you have never told a lie.
    [Social Media] Six Social Media Directions
    The marketplace is filled with thousands and thousands of individuals, organizations, products and services all claiming to help other people and organizations with directions on how to use social media.  Many businesses jump into social media without knowing what they want to do, where they should do it, who do they want to reach, how will they reach them and why the market may choose to engage with them. Instead too many businesses simply look at social technology as just another channel to “push&# out offerings hoping they will catch a few transaction.
  • SMTHREE  |  WEDNESDAY, JUNE 15, 2011
    [Social Media] Social media and your customers
    While it is true that the Social Media community can often self-police, there are times when a brand has to insert itself in the conversation. It seems that if Starbucks can be so out front of social issues that they have a global responsibility section on their website, they could take a few moments to craft a post in response to this thread. Social Media is still an evolving communications and marketing platform. Putting your non-profit or small business in the cross hairs of Social Media means that – eventually – you will piss someone off.
    [Social Media] The Social Media Landscape [Infographic]
    Last year, I posted a great infographic from that did a terrific job of roadmapping the social Web. As social media continues to evolve, it’s difficult to keep up with all of the changes. The acceptance of social media’s importance by consumers has increased very quickly. These days, a social-media marketing strategy has clearly become a a vital part of advertising and customer outreach. Advertising Digg Facebook Infographic LinkedIn Social Media Social Networking StumbleUpon WOM Word of Mouth YouTube Social media marketing
    [Social Media] Inhabit One Social Media Channel
    Unless your company is a big brand, it’s unlikely your customers are scattered across multiple social media channels. As social media continues to evolve, it is increasingly important to evaluate the respective channels and the allocation of your resources to them. Obviously, your commitment to a social media channel will determine your success with it. Copyblogger Media recently declared they were killing their Facebook business page, despite the fact that it had earned nearly 40,000 likes. Apply this same idea to your social media.
    [Social Media] The Zen of Social Media
    Social media is a great way to tell the world what you’re thinking before you’ve had a chance to think about it.&# – Chris Pirillo. It implies to social media a lot. The choice is mind-boggling. A lot of the ways we can communicate is by social media. It means that Facebook has recently gotten out of hand for me, and I’ve now taken steps to reduce my Facebook activity, and focus more on Twitter as my main social media outlet. But what it also means is that I needed to minimise my social media exposure.
    [Social Media] All About Social Media Monitoring Tools [infographic]
    Tweet Within the world of social media, we talk a lot about which tools that might be good to use when monitoring an online presence, since it can be tough to keep up with the stream of new tools. However, I think this infographic does a good job in providing an overview of different social media monitoring tools and the questions related that can be relevant for your business. What are the questions I should ask before purchasing a social media monitoring service? What are the best social media monitoring tools out there?
    [Social Media] What’s Your 2013 Social Media Plan Look Like?
    Tweet It’s 2013 and there are still many businesses, big and small, without a social media plan. Diving into social media without having a plan is like trying to build a new home without a blueprint. For the past three years I’ve seen it so much I now consider it to be the number one biggest mistake made in social media marketing. She spent more time planning out that week than most business owners I’ve met in the last three years ever spend on their social media plan. appeared first on One Social Media.
  • JUGNOO  |  MONDAY, JUNE 18, 2012
    [Social Media] Do You Dive, Jump, Wade or Splash Into Social Media?
    When you think about your social media personality are you a diver, jumper, wader or splasher? started blogging in 2007, having thought about it since 2005, when I first heard about RSS and other things social from Giovanni Rodriguez at Counselors Academy’s conference. Where do you fit in and how would you describe your approach to social media? Things Golf Taught Me About Social Media Marketing ( Do You Dive, Jump, Wade or Splash Into Social Media? Guest Posts Social Media business cycle social media
    [Social Media] Fear and Social Media
    During CommPartners’ Social Learning session at #ASAE11, attention turned quickly to social media. So I read Why Companies are Afraid of Social Media , a guest post by Eric Deckers, Jason Falls ‘ co-author of the upcoming book, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing. For social media, you have to take a leap of faith and trust your people. Most employees and members want to do the right thing (you may need to teach them what that is in social media).
    [Social Media] Social Media Facebook Security
    Social Media Network - Marketing Social Media, Social Media Network, SMN, Social Media Network Online, Online Reputation Management, ORM, Digital Space, Interactive, Web, Blog Advertising Marketing, Buzz, Affiliate Marketing Program, Freelance, Mobile, Data Understanding, Business, Technology, CRM, Consumer, Direct Marketing, Mass Communication, Sell Online, Sell Products Online, Money, Home Jobs, Shopping, LifeStyle And More Social Media Network - Marketing by Pervara Kapadia is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0
    [Social Media] The Ultimate Social Media Etiquette Handbook
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases. Here are some egregious sins that you must not perform on social media sites. Social news is about reciprocal relationships. Perhaps that why I love social sites so!?
    [Social Media] Winning the Social Media Overwhelm Race
    If you want to win the race against social media overwhelm, the trick is to have a new plan – one that you can reliably execute to achieve acceptable results. Also, it is important to recognize that business is now personal, and so you should lead with this approach: Personal social media accounts are essential for building traffic to your business. #2 – Pretend You are Winning. When you get deep into social media marketing you discover you have more balls in the air than you can possible handle. Every Business is a Media Company.
    [Social Media] My Yearly Social Media Douchebag Audit
    Along with the hyper growth of social media platforms over the past few. The term Social Media Douchebag has seemed to be the winning term to describe these folks, and there are quite a few funny sites detailing their exploits (see here and here ). That being said, I feel it is my duty to perform a Social Media Douchebag audit on myself to ensure I don’t unwillingly succumb to the dark side.  I’m subjecting myself to 5 questions that I feel are fairly applicable to the world of social media douchebaggery these days. Social Media
  • INBLURBS  |  TUESDAY, APRIL 24, 2012
    [Social Media] New Data Shows: Social Media Is Getting Results for B2B
    Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them. Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite. Successful businesses in B2C and B2B have embraced the wide opportunities which blogs and social media offers to them to spread the word and to reach their audience where there are around. Why should the customer than care about to make any further business with them?
  • SOCMED SEAN  |  FRIDAY, APRIL 12, 2013
    [Social Media] [INFOGRAPHIC] Social Media Explained Through Coffee
    If you don’t “get” social media, grab a cup of coffee and walk through each of these steps and maybe this infographic will help you bridge the gap If, after reviewing it, you still don’t get social media…at least you have a cup of coffee. Blogs Facebook Featured Google+ Humor Instagram LinkedIn Pinterest Social Media Twitter YouTube blog facebook humor social media social networking wordpress For today’s funny Friday, I had to share this great infographic from the fine folks at MarketPlaceMaven.
    [Social Media] Social Media Crisis Management for B2B
    This remains true in the world of social media. social media risk strategy should be created and in place well before your company experiences any sort of crisis that may affect its relationships with its industry partners and contracts. That’s because the real-time nature of social media can greatly help troubleshoot the crisis or issue your company is facing before it affects the business’s bottom-line. Plus, while you might not sell to the general public, your customers might, and in this interconnected society that we live in, social media matters.
    [Social Media] 317 Ways to Succeed in Social Media
    The great thing about social media (and blogs that talk about social media and how it can be used for personal, business, blogging, marketing and more) is that there’s a ton of information available on how it can benefit you. Hopefully, over the space of the last two years or so, this blog has offered you some tips, advice, strategy, call it what you will, that has helped you understand this cool toolset we call social media. From Stats to Strats – Free Social Media Ebook. Social Media Roadmaps. Enjoy!
    [Social Media] Social Media: The True Impact
    We spend a lot of time talking about how to make social media work for business and what kind of marketing targets social media users. But we don’t often take a step back and see the true impact that the addition of social media networks has had on our everyday lives. Ten years ago, could you ever have imagined what social media is, let alone how it has changed our world? The addition of social media to our everyday landscape has been both a positive and a negative influence. The response was astonishing. Photo Source).
  • INBLURBS  |  MONDAY, AUGUST 29, 2011
    [Social Media] Social Media Recruiting for Businesses Made Easy!
    As social media popularity is growing, the business opportunities for companies grow also. Social media has become a powerful communication channel for businesses to gain attraction, to educate their target audience, to offer support and service or simply to stay in touch with recent and future customers worldwide. Companies which use social media as an additional way to communicate and to get seen from their targeted audience are increasingly experiencing positive results for their businesses. How to use sociel media and blogging? Job-hunting?
    [Social Media] 31 Sensational Social Media Marketing and PR Stats and Facts
    Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. People expect to hear back from the brands they interact with on Twitter and other social networks.
    [Social Media] 12 Essential Elements of a Social Media Marketing Strategy
    Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. You know that others have been successful at social media marketing, but there are so many moving parts that creating a plan of your own can be daunting. If If you are brand new to social media and looking for a straightforward way to start, follow the advice below.
    [Social Media] 9 of the Best Free Social Media Analytics Tools
    Want to know what’s working on social media? ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. Followerwonk Followerwonk helps you explore and grow your social graph. The app creates actionable visualizations that enable you to compare your social graph to others, as well as find and connect with influencers. 2. Follow her on Twitter at @pamdyer.
    [Social Media] 5 Educational and Inspiring Social Media Diagrams
    Tweet At HubSpot , they have collected 22 educational social media diagrams – and I think some of them are very useful, when wanting to gain an easy insight into social media. The social media diagrams start with the basics telling which keywords to keep in mind when being present in social media – and continues further on presenting how to monitor and engage with people who have an interest in you and your brand. In this post, I have chosen 5 of the 22 visual concepts presented by HubSpot, which I find most inspiring.
    [Social Media] How to Manage Social Media Profiles
    There are many social networking websites for smaller businesses. Little wonder that business owners become overwhelmed when it comes to managing social media. This article will offer tips on how businesses can manage social media activities. The most active are Facebook , LinkedIn , Twitter , Google+ , Pinterest , YouTube , Flickr , and SlideShare. The top bookmarking sites are StumbleUpon , Digg and Delicious. This landscape may change in the coming year. But that doesn’t really matter. Then there is your company blog; it is seemingly a fulltime job.
  • JEFF KORHAN  |  FRIDAY, MAY 10, 2013
    [Social Media] Social Media is Still Uncharted Waters
    When it comes to social media, uncertainty has been, and for the foreseeable future, will necessarily be part of its use in your marketing equation. So, small businesses simply need to first get their feet wet, after which they will find their way if they follow a proven process, such as the one outlined in Built-In Social. Now that social media hype is beginning to fizzle, the truth is coming out from many social media agencies and practitioners – this is just getting started. This is especially true when it comes to social media.
    [Social Media] Social Media Is Like…
    What is social media like? Others say social media is like… Ironman. So, now you know what social media is like. Other Posts You Might Like Brands Need A Home Top 5 Social Media Posts I Heard That! Crowdsourcing Your Social Media Strategy 7 Strategies For Employee Communication Through Social Media – Part 2. Social Media social mediaWe compared it to a mullet. getting stoned. Shakespeare. pregnancy. a gym membership. sex education. swimming. butter. Project Runway.
    [Social Media] Debunking Popular Myths of Social Media
    ?. Social media is many things to many people. Yet there is one area where all the definitions can come together and agree on, and that’s the area of social media myths. So, here are a few social media myths that we can probably all agree are out-of-date thinking at best, and dangerous advice at worst. Social Media is Free. So let’s make it simple – social media is not free. Sure, you can bootstrap your way around social media – but free it ain’t. Social Media Levels the Playing Field. Conclusion.
  • SMTHREE  |  FRIDAY, JANUARY 28, 2011
    [Social Media] Social Media Monitoring: Are you paying attention?
    With this attention to detail it makes me wonder about their overall quality of work. I see this same lack of attention to detail in social media – all the time. If you can’t find the time to maintain your social media presence – why bother being here in the first place. Social media is all about constant contact. Yes, the buzzword is ‘engagement’ and you cannot engage on an occasional basis – not if you expect to leverage the relationships you build thought social media into increased sales or donations.
    [Social Media] Social Media Strategies Summit & More
    absolutely love being able to build out a marketing/social media business for the firm, and we’re already making things happen with some pretty significant clients. It would be untrue to say that I still don’t have much to learn and for that reason I’m looking forward to attending The Social Media Strategies Summit in a few weeks. hope to pickup up my blogging over the next few weeks and provide some insight and glimpses into my experiences of building a social media business within an existing agency. The Office For Mac Social Media Extravaganza!
    [Social Media] How to Gain and Sustain Followers on Social Media
    How to gain followers for your business on social media platforms like Twitter, Facebook, Instagram, Google Plus, and Pinterest, and then continue to keep those followers. The post How to Gain and Sustain Followers on Social Media appeared first on. Corporate Social Media Social Media Digital Marketing facebook followers Google plus Instagram likes Pinterest social following social media social media training twitter
    [Social Media] Social Media Tips for Local Retailers
    Several retailers have told me their customers do not use social media.  I don’t doubt that for a minute. Based upon my work with mainstream small businesses, I would estimate only about 20% of them are using social media themselves. Managing traditional and social media communications. Swing by next week and I’ll try to share more social media and Internet marketing tips for local businesses. What is the primary goal of a local retailer? Getting people into the store. Human beings always appreciate a personal touch.
    [Social Media] A 12 Word Social Media Policy
    Continuing my “awesome finds on the interwebs” series this week, here is the Mayo Clinic Center for Social Media’s 12-word social media policy. The biggest risk in health care social media is not participating in the conversation.  Simply putting “find me on Facebook” or “follow me on Twitter” badges on your website does not equate with health care social media.  Following these simple rules can prevent most social media miscues, and keep you out of the  Friday Faux Pas  series. You heard that right.
    [Social Media] Social Media During Emergencies
    Some thoughts about social media during emergencies and disasters. I’ve come out of my stupor from last night’s evacuation from my home due to a tsunami alert in my backyard: the pacific ocean surrounding Hawaii. So now that social media is officially part of emergencies, some thoughts and suggestions about social media use during large scale emergencies: Hashtag coordination : local, state, federal agencies should coordinate around a single hashtag and alert news outlets to the hashtag. wasn’t alone. What is it going to take?
    [Social Media] Social Media – the Next Frontier!
    It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand. But after 2 years of reading, trafficking and routing both positive and negative mentions in my organization I realized there had to be more out in the social sphere than just monitoring social media. If you think about it there is at least 2 solid years of user generated content out in the social sphere.
    [Social Media] The social media strategy series: Is social media right for your.
    Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Is social media right for your business? 21/07/2010 tags: is social media right for me , social media strategy by Gemma Went Photo by laurakgibbs This is the first in my social media strategy series where I give a step by step guide to developing a social media strategy. Social media has been big news for a while now. Is social media appropriate for your line of business?
  • SPIN SUCKS  |  TUESDAY, MARCH 24, 2015
    [Social Media] The Social Media Mob Needs to Go
    By Gini Dietrich We live in a strange and unprecedented world: Rather than give people a scarlet letter  when they do something we don’t agree with, the social media mob comes after them and, in some cases, ruins their lives. The social media mob went nuts. He just bowed to the social media mob and fired her…while she was on an international flight and couldn’t defend herself. But we all agreed the social media mob was at its worst here, even if she did use poor judgement in her tweets. For more than a year. Really easy.
    [Social Media] How to Spot A Social Media Expert
    Some of you might get bent out of shape because I dare to suggest that a social media expert exists. understand that there is a healthy society of humble naysayers who scoff at social media expertise. However I believe that there is such an animal as a social media expert.  In fact, we’ve hired our fair share at Fluency Media.  Unless we’re all deluded, there are people out there that have the right mix of talent, drive, work ethic, and experience to lead social programs. Intensely Curious: Social Media is a moving target.
    [Social Media] Social Media Transformation Cycles
    This is the highest order and the most valuable outcome of the social media exchange.  The value of social media is relative to the cycle of  social media transformation that is vetted through the marketplace of peers. The difference between today and yesterday is the rate of change created by and through the conversations propagated through social media. My brain isn’t always the sharpest and it takes time for me to grasp information and its relative meaning.  Recently I read The Cluetrain Manifesto yet again for the fourth time. 
    [Social Media] [Comic] Social Media Security Fail
    You’re asking for social media fun and frivolity with your Facebook or Twitter account. Facebook Featured Humor Mobile People Social Media Twitter best practices facebook security social media social networking tech tipsEver had this happen to you? You check your email and notice that you’re receiving all kinds of strange messages from your friends on Facebook? The first thought is “oh no…my Facebook account has been hacked!” ” But often, the reality is even more simple than that. So press that lock key.
    [Social Media] 9 Ways to measure your social media ROI the smart way
    Social media can be a great source of traffic and leads. More and more businesses start the conversation in social media and many of them ask for the ROI. As social media needs investment of time and money like any other communication channel, it needs to prove results! The more you engage in social media like Twitter, Facebook, and LinkedIn and some other the more you can expand your reach. So more people become aware of you and visit your social profiles and your website. Metrics are a great way to prove results. Traffic. Leads.
    [Social Media] Social Media Data: Time to Embrace it
    There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” It is as if marketers are chasing down a unicorn that exists only in their imaginations. 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually. You shouldn’t be “coping” with social media you should be diving into all of the vast consumer data in social media for discoveries about who your customers are today and not relying on survey data from six months ago.
    [Social Media] Social Media Channel Management
    Media channels are designed to broadcast programming – but not just for anyone that happens to tune in. Thus, managing your social media channels requires a balance – one that carefully considers the needs of your audience, while also effectively capitalizing on the unique qualities and capabilities of each channel. For each of your social media channels to have its unique identity, you will need to focus on addressing just one or two activities – preferably specific intermediate steps or activities in your business process that lead to new business.
    [Social Media] Obsessed with Social Media Much?!
    So—when someone tells you they are obsessed with social media, don’t take them seriously until they show you their tattoo of Facebook profile pictures and Twitter avatars! Blog Social Media Facebook Tattoo Obsessed with Social Media Social Media ObsessedI couldn’t believe that I came across this video on All Facebook earlier today.  A woman got her arm tattooed with profile pictures of her 152 Facebook friends.  The entire process took 2 weeks… but what is she going to do when she adds more friends?! ApOWWb7Mqdo.
    [Social Media] The science of social media ROI
    Tweet Last week I presented at a webinar as part of a series looking at the science of social , focusing on social media ROI and demystifying the confusion that surround it. The problem with social media ROI is that it is so easy to measure so many things that we become overwhelmed by measures. Followers and Likes do not make ROI; moreover they stop us from thinking about the bigger business benefit of social. There are three broad areas of measurement that we should be looking at in social: What’s the business benefit? It isn’t.
  • JUGNOO  |  WEDNESDAY, MAY 23, 2012
    [Social Media] 2012 – The Year of Social Media Filtering and Syphoning
    ?. 2011 was an interesting time in the evolution of social media. It was the year that location-based social software really started to  socially map out the “real world”  and encourage face-to-face connections. Next generation social collaboration tools like Quora continued to make a splash, despite not being taken up by the mainstream. There There was a ton of positive hype and emotion about social media. Some people who thought social media meant the end of real work and normal business concepts will be painfully disillusioned.
    [Social Media] Social Media vs. Traditional Advertising
    Inbound marketing is a way of making customers come to your site usually via Social Media, PR’s, articles, blogs, online ads, PCP campaigns, and others. For now let’s focus on Social Media, perhaps the least understood yet the most cost effective and potentially the most lucrative branch of online marketing. Other social mediums like Myspace and YouTube have more followers viewing their pages than the cleverest billboard on the busiest highway in the world. But Social Media is not a billboard or Super Bowl ad. People have no choice.
    [Social Media] Charity Through Social Media
    Boye web-conference in Aarhus Denmark in search of interesting social media case studies. Whereas the first demonstrated how a small cupcake business has embraced social media in terms of marketing, this post will concentrate on how a major charity organisation uses the various platforms to raise funds. However, their biggest source of income remains donations by the public and here social media enters. million pounds during the earthquake and seen in this perspective, the numbers coming directly from the social media channels are minor.
    [Social Media] Social Media
    Social Media ​ ​​ I Work As Freelance Social Media Network Professional, Blog ​ Article Writing, OnLine Research And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World
    [Social Media] 100+ Social Media Monitoring Tools
    From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts. Klout tracks the impact of your opinions, links and recommendations across your social graph.
    [Social Media] How Social Media Strengthens Companies [infographic]
    Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. As we see it, social media are technologies that change the way people can interact with each other. Also social media make the distances between people shorter and allow for people to connect with each other across borders. According to the infographic a majority of organizations are using social media tools to strengthen their team.
    [Social Media] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Social Media B2B ).
    [Social Media] The Value of Social Media Sharing
    The Jeff Korhan New Media and Small Business Marketing  blog enjoyed a great week, leaping back into the Technorati Small Business Top 100 Rankings. Original content is fuel for helping your customers – and social media sharing is the flame that ignites it. Since then, we have crossed paths as guest bloggers at Social Media Examiner , something that would not have been possible without our respectively building a base of content worthy of the standards of Social Media Examiner. Technorati Top Small Business Blogs. How does this happen?
    [Social Media] Future of Social Media?
    We have seen many signs that digital solutions improves our ability to interact online in real time, and technology that lets us walk around and catch the moments as they happen without hunting for our smart phone in our bag or pocket, may just be the next step in social media. Importance of Storytelling in Social Media. Google+ News Social Media Future if social media Google Project Glass technologyTweet The thought may have crossed your mind before – having a pair of glasses that connects your real life with your digital life.
    [Social Media] 22 social media management tools – a wiki in development
    Social media management tools can help businesses listen to, manage, measure and respond to conversations about their brand on the social web. With more and more social media management tools springing up on the market, it’s hard to keep track of what’s out there. We hope it will eventually become a useful social media management tool resource. Argyle social : Social media marketing platform that helps marketers measure and justify the social channel.
    [Social Media] Best Social Media Stats, Facts and Marketing Research of 2010
    For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks?
    [Social Media] TSU Opportunity - Social Media
    Below is for New Persons on TSU and Those who are new and have joined under my Referral Link as well for ALL DOWNLINES ‘CHILDREN’ ​#TSUOpportunityReferralLinkPervara​ TSU Invite: [link] HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE: ​1. KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE [link] 2. For UPDATES ON SOCIAL MEDIA Join Here: ​4. PervaraKapadia 5.
    [Social Media] Where’s Social Media Going in 2014?
    2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. Social media is our new news site. And with Facebook’s new change in algorithm, articles and publications will get a larger reach, which means that social media probably will be our no. The social TV. Real time is king.
    [Social Media] Five Awesome B2B Social Media Statistics
    Do you think social media isn’t for B2B organizations? But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. The social landscape changes so rapidly we wanted the latest research we could get. We wanted a variety of different sources – not just from digital marketing agencies with a vested interest in promoting social media. Top B2B Social Media Statistics. Social media isn’t just Facebook.
    [Social Media] Social Media + SEO = Social Media Infrastructure
    View the slideshow presentation of this blog here > Social Media Infrastructure. How do you optimize social media to come up in search? What social media sites should I use for my business? Won’t social media take up all of my time? These are questions I get every day and the answer is simple: Build a Social Media Infrastructure. What is a Social Media Infrastructure? Why should I build a Social Media Infrastructure? How do I build a Social Media Infrastructure?
    [Social Media] Social Media Content Calendar is Key for Consistent Posting
    This is a guest post by Samia Zaky, who is in the social media daily trenches as a corporate Social Media Marketing Manager. She has developed robust and sustainable social media profiles and programs for different companies, knows the ropes, and gives us practical, valuable advice which I think you will find useful. We always.
    [Social Media] Association Social Media Best Practices
    Last month, I presented at an Association Trends event about association social media. It was fun to talk about my favorite subject and especially fun to be part of a panel facilitated by Maddie Grant with association social media directors Susannah Murley  (SEIA),  Chad Davis  (NAHB) and Curtis Midkiff  (SHRM). Here are 10 association social media best practices I shared: Meet your members where they are. Every time I meet an association exec who declares “our members aren’t using social media” I can’t help but roll my eyes–really?
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