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    [Social Media] Social Media: The Great Equalizer
    The social media explosion has had a similar effect. few years in, and the social web has taken it a step further by giving those some people an ability to connect with far more people more easily then ever before. Having just returned from SES Chicago (a search and social conference), I had another overall good experience. Often times I’m impressed with those I do some research on whether it’s reading their blogs, following their social profiles, etc., The web and the social web is definitely an equalizer. Social Media
  • SPIN SUCKS  |  THURSDAY, JULY 21, 2011
    [Social Media] Social Media Fatigue
    What is social media fatigue, what do you think causes it and what are a few ways to combat it? Social Media Fatigue originally appeared on Spin Sucks on July 21, 2011. Social Media Arment Dietrich beatriz alemar gini dietrich online time commitment social media fatigueDoes it feel like it was JUST Facebook question of the week time?! Today is Thursday. Right?? Well, if I’m wrong and it’s not Thursday, surprise! I’m coming to you from a hotel room. took his advice. I’ll try something different next time.
    [Social Media] 317 Ways to Succeed in Social Media
    The great thing about social media (and blogs that talk about social media and how it can be used for personal, business, blogging, marketing and more) is that there’s a ton of information available on how it can benefit you. Hopefully, over the space of the last two years or so, this blog has offered you some tips, advice, strategy, call it what you will, that has helped you understand this cool toolset we call social media. From Stats to Strats – Free Social Media Ebook. Social Media Roadmaps. Enjoy!
    [Social Media] Fear and Social Media
    During CommPartners’ Social Learning session at #ASAE11, attention turned quickly to social media. So I read Why Companies are Afraid of Social Media , a guest post by Eric Deckers, Jason Falls ‘ co-author of the upcoming book, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing. Senior management’s concern about social media is really saying “we don’t trust our employees and members.” For social media, you have to take a leap of faith and trust your people. with ….
    [Social Media] Succuessful Social Media Engagement Requires Generosity
    Generosity is a huge part of the social media experience. In fact, social media is all about focusing on others and not on yourself. Social media generosity 101: Do you research new information in your niche? It also drives links back to your social profiles and even your web site when people want to learn more about you. When was the last time you asked someone on your social media network how things are going? Tags: Social Media in Action generosity Social Media social media coach Comment.
    [Social Media] Picking a social media agency in Europe – list of the best
    During 2010 we saw a significant jump in the demand for pan-European social media strategy and execution. In some cases we’ve championed centralised operations and in others we’ve worked with local social media agency partners. We thought it might be useful to provide a social media agency list to help you find the very best in-country agencies out there. Here’s our starting list of Europe’s top social media agencies. Their clients for social media include BMW, Mini, Lufthansa and Telekom (T-Mobile).
    [Social Media] The social media strategy series: Ongoing management and beyond
    This is the final post in our social media strategy series. So far we’ve covered: Is social media is right for your business How to get buy in Identifying goals and objectives Finding your audiences Developing social media tactics Measure your social media activities Creating a content plan Defining your resources Guidelines and training Once [.]. Tags: Social Media Strategy Series social media management social media strategy
    [Social Media] How To Fail In Social Media
    It’s a great article except that the five ways shared can apply to any social media – Twitter, LinkedIn, Google+, you name it. Fail to hire social media experts. You might think that you can do social media yourself, but that could be a fatal mistake. Many a company has risen from the social media pile with egg on their face because of some silly mishap that could have been prevented. There are a number of reasons why you might want to hire a professional social media team to handle your campaigns.
    [Social Media] All About Social Media Monitoring Tools [infographic]
    Tweet Within the world of social media, we talk a lot about which tools that might be good to use when monitoring an online presence, since it can be tough to keep up with the stream of new tools. However, I think this infographic does a good job in providing an overview of different social media monitoring tools and the questions related that can be relevant for your business. What are the questions I should ask before purchasing a social media monitoring service? What are the best social media monitoring tools out there?
    [Social Media] Social Media Isn’t Going Anywhere
    'I often get asked from folks whether there will ever be a “social media crash” Similar to the 2000 dot com bust, will all these social channels just crash and burn at some point. The fact is, social media at its core isn’t some newly formed concept that just popped up over the last few years. As a society, we’ve always been “social” It’s the technology that has changed that has allowed us to do so differently. 93% of marketers use social media for business. Source: The Growth of Social Media v2.0
    [Social Media] Free social media strategy ebook
    As regular readers know, at the end of last year I ran a series on this blog on how to develop and deliver a social media strategy. Blogging Facebook Foursquare Linked In Social Media Social Media Strategy Series Twitter free ebook social media strategyThis has now been gathered together into an easy to read ebook which covers each stage of the process, from getting buy-in at the start to ongoing management, [.].
    [Social Media] Social Media Facts for Business Owners
    “‘ I can see how social media will work for <fill in the blank … a company not like mine>, but it certainly won’t work for MY type of business!’  ’  I can’t tell you how many times I’ve heard a business owner express this, hoping that I’ll agree with him or her “, said Social Media Strategist Caroline Melberg.   “ The fact of the matter is, there are very few businesses that social media won’t work for.  Today the reality is, your potential customer is spending time on social media.
  • JUGNOO  |  WEDNESDAY, JULY 18, 2012
    [Social Media] Social Media Crisis Management: Sin & Salvation Within Your Reach
    Welcome to social media cocktail hour – it starts when you login to your favorite hangout. Do you have a social media crisis plan in place? Social media sinners. ve worked for big and small companies and many share a trait that never ceases to amaze me – they don’t plan for a crisis in social media. All good things to prepare for but what about  if when something goes wrong in social media? That Then phone calls didn’t generate action, and some of them miraculously discovered social media. Social media saints.
    [Social Media] Social Media Monitoring & Engagement: One Size Does Not Fit All
    I’m about 9 months into my role at Strategies 360 running their social media outfit, and we’ve just about hit critical mass where we are exploring and upgrading our social media tools around monitoring and engagement.  Related posts: Pitching Social Media: Key Takeaways I’ve Learned In 6 Months. You Are Not A Social Media Guru, Ninja, Expert, Master, (Enter Title Here). Using Social Media To Avoid The Fires. Social MediaMore to come as our team grows and we experience a variety of learnings along the way. 
    [Social Media] How to Network On Social Media Without Being a Stalker [Redux]
    One tweet led to another… Which led to the head honcho of said organization reaching out to my friend on a one-to-one level – still in social, mind you, as in, not offline – and now they are Facebook friends (initiated by head honcho, not friend). So given that you have already interacted via social media, I don’t think it’s too much to say, “I’d love to learn a little more about <your company>… would you have 20-30 minutes for me to say “hello” to you in person over coffee?” 28, 2012. Enjoy!
  • DAVE FLEET  |  MONDAY, JULY 26, 2010
    [Social Media] 57 Social Media Policy Examples and Resources
    Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Here are 57 61 great social media policy templates and resources to use when building your own. Social Media Guidelines.
    [Social Media] 5 Game-Changing Social Media Marketing Campaigns
    Each in a class of its own, these 5 nominees in the “Most Creative Social Media Campaign” category for the upcoming Mashable Awards ceremony have not only driven the point home, but have also inspired, motivated and reinstated the tremendous potential of Social Media. Effective? Memorable? You bet! Conventional? Heck, no! Click here to jump to the list! Share this post.
    [Social Media] Social Media Marketing Needs a Purpose
    It is an overlooked fact in when talking about Social Media Marketing that there needs to be a specific purpose to your efforts. Every place you look on the internet you will find people telling you how important it is to have a large and active presence in the social media outlets. Thousands of e-books are sold explaining all of the ‘secrets to social media marketing ’. Your social media marketing campaign should have an equally definable goal. Your social media marketing should be sending a clear message. Image via Flickr.
    [Social Media] Prioritize Your Social Media
    Social media for your business can be the same way. If your business is on social media, it can be a struggle to determine which platforms could be best for you in the long run. CEL helps many clients determine how, or if, social media can be a player in their integrated marketing strategy. The social media platforms and how you use them can depend on many different components: 1) Your business and target audience: Do some research and find out what businesses similar to yours in similar markets (including your competitors) are doing on social media.
    [Social Media] Social Media Efficiency
    The number one question I get about social media is: “How can I do all this social media stuff and still get my work done?&#. mean, OK, I confess I spend all day attached to social media like an IV but that’s my job. People hire me to watch out for them and find new opportunities to engage and new tools and it’s all candy to me, but it shouldn’t be for anybody who wants to run a business that isn’t around social media now is it? You need a social media efficiency strategy. Email. RSS Feeds.
    [Social Media] 17 Critical Elements of a Solid Social Media Strategy
    'Categories: Blog , Social Media Marketing Tags: content plan , Facebook strategy , set up social media , social media goals , Social Media Marketing , social media monitoring , social media optimization , social media plan , social media strategy 92% of companies are currently using social media*. Tweet This) To effectively do this, we recommend creating and implementing a social media strategy.
    [Social Media] How Would You Spend 30 Minutes On Social Media?
    'Most of us spend a lot more than 30 minutes on social media, but many of us wish we could figure out how to do it. All of the different platforms and rabbit trails are a time-sucker if you aren’t careful, but social media is part of the way business operates these days and so I was interested to see Kevan Lee’s look at the best way to spend 30 minutes of your time on social media marketing. Twelve Things Social Media Managers Do. There are at least a dozen tasks that any good social media manager has to maintain.
  • JUGNOO  |  TUESDAY, APRIL 24, 2012
    [Social Media] Social Media Marketing: Get On Board Or Get Left Behind
    Well, word of mouth marketing, more commonly known as social media marketing, is back – and it’s more immediate and powerful than ever before. The customer rules the marketplace today, and if you’re not actively building a presence in the social space, you will be left behind. The  3 most important reasons small businesses leverage social media are: Connecting with customers. Social business conversations happen online, every second of every day, and you need to be listening. It’s not much different in the social media marketing space.
    [Social Media] Social Media Risk Manager: What?
    Maddie Grant of SocialFish sent me the link to Altimeter Group’s Guarding the Social Gates: The Imperative for Social Media Risk Management. Social Media Risk Management Staff? Altimeter Group “ surveyed 92 professionals from various industries and backgrounds who, in their current professional roles, said that social media risk management was their primary job function or a significant part of their professional responsibilities.” There are social media risk managers? Risk and Social MediaNew Types of Risk?
    [Social Media] Are You a Social Media Zombie?
    And we have social media to blame. The scary thing is you will probably identify with several of them and the reason is simple:  People are obsessed with social media sites such as Facebook, Twitter, Instagram, and Pinterest. Are you a social media zombie and don’t even realize it? Happy Halloween from One Social Media! Infographics Social Media column five infographic joe soto One social media social media social media infographic zombies
    [Social Media] How Social Media Can Lead To Sales
    Tweet If there’s one common question that every business, brand, or organization new to social media has, it’s probably “how will using social media lead to sales?&# What businesses new to social media should be asking is not “how will using social media lead to sales?&# , but instead, “how can using social media lead to sales?&#. So with this new question in mind—&# how can using social media lead to sales?&# —what’s the answer? It’s a fair question to ask.
    [Social Media] On Social Media Bullies
    Have you come across a social media bully lately? And I’ve thought a lot about this before deciding that, in essence, people who behave like this are social media bullies. You might quite reasonably ask, “What’s the difference between a social media bully and the right to one’s own, albeit differing, opinion?&#. Community conversations led to one of my favorite posts yet (and, I think, yours) on social media barfshiners. Shonali Burke Social Media bullying in social media disagreement social media bullies
  • JUGNOO  |  THURSDAY, JULY 3, 2014
    [Social Media] Social Media Drives Sales
    'Jugnoo Blog: Where social listening meets social engagement - trends that matter in social media marketing management. Social media drives sales, and the best way to see the value of social media in the sales process is to measure how much consumers use it to discover, research, compare, and share their purchases. Some interesting findings: 4 in 10 social media users have bought something either online or in-store after sharing on Twitter, Facebook or Pinterest. However: “Our research suggests that the threat is overrated.
    [Social Media] Social Media’s Impact and Effect
    There’s no doubt any longer about social media permeating every aspect of our daily live’s. Here’s a great infographic on the true ubiquity of social. Thanks to the folks from Socially Aware Blog. social media Social Networking
    [Social Media] Infographic: Selling in social media
    'Some great stats here about how companies and brands are using social media to boost sales. via Social Media Today. Psychology of social networking. Featured infographic Social Media Related posts: Blog check list for getting noticed. Pinterest for business. PLEASE LIKE  MY FACEBOOK PAGE.
    [Social Media] Social Media Strategies: Is Social Media Adoption The New Quality Standard Of Successful Company?
    Social media is maturing. As many companies have successfully integrated social media in their communication/business strategies and as many more are planning to do so in very near future, it is no longer perceived as the risky investment but more as a necessity in order to keep a competitive edge in the market and maintain the dialogue with consumers. It actually seems that social media adoption is becoming a quality standard of a transparent, customer centric and accessible company. Social media is changing this situation.
    [Social Media] How to Manage Social Media Profiles
    There are many social networking websites for smaller businesses. Little wonder that business owners become overwhelmed when it comes to managing social media. This article will offer tips on how businesses can manage social media activities. The most active are Facebook , LinkedIn , Twitter , Google+ , Pinterest , YouTube , Flickr , and SlideShare. The top bookmarking sites are StumbleUpon , Digg and Delicious. This landscape may change in the coming year. But that doesn’t really matter. Then there is your company blog; it is seemingly a fulltime job.
  • SMTHREE  |  FRIDAY, JANUARY 28, 2011
    [Social Media] Social Media Monitoring: Are you paying attention?
    see this same lack of attention to detail in social media – all the time. If you can’t find the time to maintain your social media presence – why bother being here in the first place. Social media is all about constant contact. Yes, the buzzword is ‘engagement’ and you cannot engage on an occasional basis – not if you expect to leverage the relationships you build thought social media into increased sales or donations. So, how do you make sure your social media monitoring is up-to-date?
    [Social Media] Social Media vs Online Media
    'If you’re not actively participating it’s not social media, it’s just online media. Social Media
    [Social Media] 100+ Social Media Monitoring Tools
    From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts. Klout tracks the impact of your opinions, links and recommendations across your social graph.
  • JUGNOO  |  MONDAY, NOVEMBER 12, 2012
    [Social Media] Five Key Elements For Your Social Media Policy
    Have you discovered some of your employees posting comments and content relevant to your company in social media without your permission or knowledge? This rogue behavior is one of the triggers for companies to establish and/or point to existing social media policies or guidelines. In some cases, it is not even necessary to have a social media policy if companies are faced with having to provide feedback on an employee’s use of social media. Recently, an employee was fired from his job because of comments he made in social media.
    [Social Media] Pitching Social Media: Key Takeaways I’ve Learned In 6 Months
    Social media (as it exists today) is still in its honeymoon phase.  What I mean by that is that for all the millions of users that use SM on a regular basis, most if not all of the clients that I have pitched come in to meetings having no clue how to use social media for their business or organization.  What to charge for social media is all over the place.  Many agencies are still trying to figure out the right pricing models for social media work.  The biggest challenge is that the social media engagement piece can not be automated. 
    [Social Media] The Social Media Informer Badge
    To all Marketing Voices listeners and readers, you may have noticed the Social Media Informer badge on my site. was asked to participate in the launch of the new site which appears to have an interesting strategy for aggregating and distributing social media content. As a supporter of their site, I find myself in the company of social media experts Tom Pick, Paul Dunay, J-P De Clerck, Tony Karrer and Chris Brogan as well as many others. Social Media Informer seems unique in several respects. suggest you check out social media informer.
    [Social Media] Social Media During Emergencies
    Some thoughts about social media during emergencies and disasters. The feeling of helplessness is overwhelming; social media kept me connected and as importantly let people know I was safe. So now that social media is officially part of emergencies, some thoughts and suggestions about social media use during large scale emergencies: Hashtag coordination : local, state, federal agencies should coordinate around a single hashtag and alert news outlets to the hashtag. Is Twitter today’s warning siren? wasn’t alone.
    [Social Media] What Business Goals Can Social Media Serve?
    'The changes in how people behave and buy as explained in the introduction to social media and social business are essential and show the many potential business goals and benefits of social media. While social media programs are basically designed to improve and strengthen the efficiency of a multitude [.]. Social media marketing Let’s take a more in-depth look.
    [Social Media] Social Media Pet Peeves
    We understand social media, we’re certified geeks, and we are here to learn at an even deeper level. still get the comment, all the time – Social media is a waste of time. Without further ado, I bring to you our list of top 10 social media pet peeves. This was not intended to be a rant, rather an attempt to eradicate douchebaggery from the social networks. And yes, you will continue to wonder why social media is not working for you. . Invitations to a gazillion different social networks. What are your social media pet peeves?
    [Social Media] Oracle’s Social Media Policy
    With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. The Oracle Social Media Participation Policy applies to. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . Twitter, social networking sites). version from six months ago can be found here. REQUIREMENTS.
    [Social Media] Social Media Data: Time to Embrace it
    There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually. Well that day was yesterday for many of the folks at Pivotcon where I debuted a presentation on the 12 Ways to Monitize Social Media which documents many approaches to ROI in social media more importantly half of them are ways to use social data to get a great return.
    [Social Media] How to Spice up Your Social Media Strategy in 2011
    Is your company’s social media strategy really working? Whether you feel that you’ve maxed out the potential of your current social media efforts or you feel like nothing you do is really helping, it’s time to step up your game. So why not spice up your social media strategy and make it work even harder for you? Having a company presence in social media is all well and good but it isn’t enough. Sell Through Social Media. Talking to and listening to your customers through social media is a great step.
    [Social Media] The social media strategy series: Defining your resources
    We’re almost at the end of our social media strategy series, which has covered: Is social media is right for your business How to get buy in Identifying goals and objectives Finding your audiences Developing social media tactics Measure your social media activities Creating a content plan Now we’re going to look at how you [.]. Tags: Social Media Strategy Series Resourcing social media social media strategy
    [Social Media] Social Media Budget Ratio
    After my last post on the Media Budget Ratio I got a question out on the Marketing 2.0 community by Scott Zosel about how much should you allocate for Social Media in your budget? The cost of the technology used for social media is rather low. So unlike traditional media – Print, TV and Radio - which can cost big money. Ok but the real cost (again unlike the traditional media stuff) is in Content Creation to fill up those social media / new media channels - here is where the cost can get large. So here it goes.
    [Social Media] 10 Examples of Social Media ROI [Infographic]
    'Does social media drive ROI? The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Best practices for measurement are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI). Enter social media. Social Media ROI: 10 Examples. What’s a marketer to do? Steaz.
    [Social Media] 6 Newfangled Social Media Tools Worth Discovering
    Tweet I’m not really sure how all of these guys are going to make a living, but there sure as hell is no shortage of innovation in social media. Earlier this year, I wrote a post called 39 Social Media Tools I’ll Use Today , which documented the stuff that helps me do my job. As always, however, a new batch of raw recruits have shown up to take the place of the fallen in the infantry of social media tools. good example of a custom Wibiya can be seen from my friends over at Social Media Examiner. am a screenshot freak.
    [Social Media] Fourteen Social Media Policy Must Haves
    But I am a communications professional who spends a lot of time online and I can tell you, without a shadow of a doubt, you need a social media policy. There aren’t clear cut laws (yet) on what can and can’t be said by employees – or how employers react – on the social networks. ” The Social Media Policy. Your social media policy doesn’t need to be drawn out and overly legal. If you use social media on behalf of clients,  please double check you’re updating from the correct account.
  • SOCMED SEAN  |  TUESDAY, MAY 29, 2012
    [Social Media] Social Media Comic: The Social Media Timesink
    As a professional working in social media , I spend most of my day working on developing strategies to leverage channels like Facebook, Twitter, YouTube, and blogs to engage with customer communities. Then, when the day is over…I spend more time researching new tools, looking into the rumors of whether company X is buying company Y, reading articles about the latest digital technology and building connections with other bloggers and social media professionals. I thought I’d capture a view into that craziness in my latest social media comic.
    [Social Media] Is Social Media a Waste of Time?
    For example: If you don’t like doing legwork and want quick solutions regardless of quality, social media is a waste of time. If you don’t like knowing what your customers are saying about you, social media is a waste of time. If you think LinkedIn is a non-productive business platform for intelligent conversation and leads, social media is a waste of time. If you like spending thousands on marketing and advertising, and don’t care about results through measurement, social media is a waste of time. It can be.
  • PAMORAMA  |  SUNDAY, JUNE 30, 2013
    [Social Media] The Top Benefits of Social Media Marketing [Infographic]
    '89% of marketers say that social media generates more business exposure. There are a million articles and blog posts out there that sing the praises of social media marketing — how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales. Social Media Examiner recently released its 2013 Social Media Marketing Industry Report, which set out to uncover the “who, what, where, when, and why” of social media marketing.
    [Social Media] Is social media marketing too labor intensive?
    In some cases, I made mistakes, which made me better the next time I did it, but it also gave some individuals within these companies the notion that social media does not work. “Doing&# Social media can sometimes give you the impression or sense that you have done or accomplished a lot, but the reality is that as a channel, as a stand alone entity, it needs the support of a lot of other “things&# in order to truly “work&# and be most effective. Instruct and show companies and clients how to use social networks to sell directly to consumers.
  • SPIN SUCKS  |  TUESDAY, MAY 3, 2011
    [Social Media] Social Media Stress Disorder
    Do you suffer from SMSD, or Social Media Stress Disorder? Facebook is a gateway social media tool.  When Facebook no longer feeds their social media buzz, they turn to Twitter (the crack of social media).  When the economy went south, he turned to social media and does this to feed and clothe himself.  In his free time, he does… well… social media… and publishes the Extremely Average. Social Media Stress Disorder originally appeared on Spin Sucks on May 3, 2011. A few bits of spam were trashed too. 
    [Social Media] 5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself
    One might think that since I work at an agency that I’d have a predisposition to recommend outsourcing your social media needs. Not every company or organization needs to outsource their social media efforts. Do I have a strong sense of what social media success means for my business? Facebook likes and Twitter followers are not a measure of social media success. While it’s great to increase your overall social reach, the real question you have to ask yourself is, “What are you going to do with that reach?”
    [Social Media] 4 Tools to Streamline Your Social Media Outreach
    Whether you’re promoting a product, a service, or just trying to expand the audience for a post on your blog, social media has grown into a digitized word-of-mouth marketing platform that, when used correctly, can outcompete a billboard or an ad on television. Many companies, especially small businesses, might rely on Facebook while letting other social media outlets slide. Fortunately, tools exist that can streamline outreach across an array of social media platforms. What social aggregators have you used? Here are four worth considering.
  • SMTHREE  |  FRIDAY, AUGUST 31, 2012
    [Social Media] Social Media Rules!
    ” However, in the rapidly changing wild west world of chaos known as Social Media it is probably a good idea to have a starting point. The folks at Fast Company have produced a very good infographic that lists the 36 rules of Social Media. They might not all apply to your situation but they are a good starting point when you are defining your Social Media strategy. Steve Allan, Social Media Specialist. Normally, I’m not a big fan of following the rules. Your thoughts? SMThree.
    [Social Media] 30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010
    One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? So it starts with this resource: 100+ Upcoming Social Media & Tech Events. 2) Turn what people post in social media into compelling stories with Storify. 4) A ridiculously long Directory of Social Media Monitoring and Analysis Tools. is my Social Media Strategy is hilarious if not for the fact it’s very very accurate.
    [Social Media] Infographic: The Growth of Social Media
    Social Media social media infographic social media statsStumbled upon this useful infographic on The Huffington Post this morning (originally from The Search Engine Journal, hat tip to Joanne Jacobs for sharing on Twitter). Although these figures are US biased, it’s interesting to note the increase in growth rate in age ranges and demographics. few points worthy of a mention: The steep [.].
  • KYLE LACY  |  TUESDAY, APRIL 12, 2011
    [Social Media] 5 Surprising Statistics from Social Media
    stumbled across this infographic on Mashable from Ignite , a social media consulting firm. The youngest demographic social networks (Ages 0-17) are and Surprisingly, was also one of the top social networks with the highest percentages of women. The oldest demographic social network (65+) is and The top fastest growing social networks are Tumblr, Weibo and LinkedIn. The top three richest social networks (income) are LinkedIn, Plaxo, and Yelp. blogging social media
    [Social Media] The Biggest Moments in Social Media in 2012
    At the least, there’s no doubt that social adds a layer and an element to our memories. social mediaLooking back on the year, it’s easy to see what was big when we have the benefit of an infographic. Big shoutout to Mashable and The SEO Company.
    [Social Media] Timing Your Social Media Marketing
    Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement. Eric Boggs, CEO of Argyle Social and Jay Baer, CEO of Convince and Convert , recently teamed up for a terrific webinar that addresses these questions as they pertain to Facebook and Twitter. It offers valuable insights for marketers who are trying to fine-tune their social outreach efforts. Here are the slides: Social Timing Insights. Is evening best? How B2B and B2C timings differ.
  • JUGNOO  |  MONDAY, JUNE 18, 2012
    [Social Media] Do You Dive, Jump, Wade or Splash Into Social Media?
    When you think about your social media personality are you a diver, jumper, wader or splasher? started blogging in 2007, having thought about it since 2005, when I first heard about RSS and other things social from Giovanni Rodriguez at Counselors Academy’s conference. Where do you fit in and how would you describe your approach to social media? Things Golf Taught Me About Social Media Marketing ( Do You Dive, Jump, Wade or Splash Into Social Media? Guest Posts Social Media business cycle social media
  • DAVE FLEET  |  MONDAY, JUNE 6, 2011
    [Social Media] Infographic: The Cost and Benefit of Social Media
    Check out this infographic – the first thing I’ve seen really trying to put a number on the true cost and return of social media activities. social mediaIs it perfect? Is it an interesting kick-off point for a discussion? Certainly. What do you think of it? Source: Focus. Good to see Danny Brown referenced in here, too).
    [Social Media] 14 Guiding Principles of Social Media
    Oddly, I try to tell them what social media can do for them and what it did for me. Social media altered the course of my career. It was somewhere between 2005 and 2006 but that’s when I really started to “understand&# the power of the possibility with social. It is by no means a silver bullet but social can help someone create that picture of who and what they are. could fill up pages with stories and instances of where I personally benefited from the impact of social media -and I want to pay that forward. 9) Social is free.
    [Social Media] 7 Tips for Succeeding as a Social Media Strategist
    Put all your skepticism aside and let’s face the facts; Social Media has become a mainstay in the digital world. experts in Social Media operations. Enter the Social Media strategist, easily one of the most important and sought-after professionals in the field of online & digital marketing. His presentation was based on months of research funded by Altimeter, in which 140 enterprise-class social strategists across various industries were interviewed. It’s no longer just a trend. Period. Here are 7 key takeaways from his research.
    [Social Media] Hungry for Social Media Measurement Standards?
    Don’t know about you, but I’ve been starved for standardization in social media measurement and analysis for ages. Thanks to a cross-industry collaboration of PR trade bodies; social media analytics, advertising and word-of-mouth associations, and a handful of blue-chip client companies, progress is definitely being made.  The work follows the AMEC Barcelona Principles in 2010 and the AMEC Valid Metrics Framework in 2011 , both of which established preliminary methods for measuring social media. Steps to Achieving Social Media ROI (Social Media Today).
    [Social Media] Dilbert on Social Media Managers
    Here’s what happens when Beth, the new Marketing Manager for Social Media enters Dilbert’s corporate world: What do you think? Tags: social media marketing beth marketing manager for social media dilbert dilbert on social media managers dilbert takes on social media managers Dilbert is known for its satirical office humor about a white-collar, micromanaged office featuring the engineer Dilbert as the title character. Sounds familiar? Email this to a friend? Subscribe to the comments for this post? Tweet This!
    [Social Media] 5 Sure Fire Social Media Tactics To Jump Start Your Job Search
    How To Blog More Effectively Part 1: Keywords Social Media-ize Your Blog 5 Steps To A Professional Grade Blog On A Budget. It’s this keyword list that you should use regularly to describe yourself in your social media profiles and the blog posts that you write. Related posts: 5 Great Social Media & Community Job Resources. Up & Coming Social Media Tactics Every Small Business or Startup Should Consider. Social Media Friendly Blogging. Social MediaGood luck!
    [Social Media] The Zen of Social Media
    Social media is a great way to tell the world what you’re thinking before you’ve had a chance to think about it.&# – Chris Pirillo. It implies to social media a lot. lot of the ways we can communicate is by social media. It means that Facebook has recently gotten out of hand for me, and I’ve now taken steps to reduce my Facebook activity, and focus more on Twitter as my main social media outlet. But what it also means is that I needed to minimise my social media exposure. Purposeful Social Media.
    [Social Media] Social Media Q&A
    Q: There are many different agencies a business can hire, and they all seem to be converging on this concept of digital marketing and social media. When should a business hire a PR agency to handle digital marketing or social media rather than a more specialized digital agency that specializes in the digital space ? A: If you’re looking to hire an agency that focuses solely on social media, you won’t have an agency to work with in two years. My reasoning being that social media is a TOOL and agencies should not be specializing in tools.
    [Social Media] Your Social Media Marketing Seed Needs Time to Grow
    Cultivating your Social Media Marketing Garden. received a question similar to this earlier today and I thought I’d share my response with everyone because I know this question is quite common surrounding the topic of social media marketing. Social media marketing is about forming, developing, and maintaining relationships. Another purpose for having a presence on the various social sites is so that when people go looking for your business, it is there to be found. Social media has changed the game altogether.
    [Social Media] Spelling Out Social Media
    Social media marketing social marketing social mediaEd note: This was originally posted at the Red Pill Email Blog. Thank you Shannon for letting us share it here too! Last week, I read a brilliant post by Jim Ducharme titled, “EMAIL: What’s in a name?” where he defined the word email. loved the acronym approach he took as it really got [.].
    [Social Media] 9 Critical Questions to Ask When Hiring a Social Media Agency
    few months back, New York Times Bestseller, Gary Vaynerchuk said that 95% of Social Media consultants were “bozos”.  Since social media has taken a front-seat role in many communications plans it pays to dig deep and really understand what your social media agency has “under the hood.”    This isn’t new, the web is filled with helpful agency hiring checklists, but most of them ask the wrong questions. Instead, you should evaluate how the agency will use social media to meet your business objectives. Social Media
    [Social Media] 9 Critical Questions to Ask When Hiring a Social Media Agency
    few months back, New York Times Bestseller, Gary Vaynerchuk said that 95% of Social Media consultants were “bozos”.  Since social media has taken a front-seat role in many communications plans it pays to dig deep and really understand what your social media agency has “under the hood.”    This isn’t new, the web is filled with helpful agency hiring checklists, but most of them ask the wrong questions. Instead, you should evaluate how the agency will use social media to meet your business objectives. Social Media
  • DAVE FLEET  |  TUESDAY, MAY 25, 2010
    [Social Media] Four Reasons Your Social Media Marketing Campaign Sucks
    That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. Brian Solis , for example, talks about “listening, observing and learning” as the bedrock steps in organizational use of social media in his book “ Engage ” (which I’m currently reading). However, we’re still seeing social media marketing campaigns built with this implicit process. Social media tools don’t just let you flip a switch and reach thousands or millions of people. Do you agree?
    [Social Media] Are You Measuring Your Social Media Efforts?
    'Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective. Always be honest with yourself when it comes to determining the cost of social media monitoring.
    [Social Media] Social Media Gone Mobile
    Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. Well, obviously it’s going to make life a little easier for the social media people wanting to analyse the Big Data produced in the Big Data Application that is Facebook. More importantly, the upgrade is a clear indication that mobile is to be takien seriously in social media.
    [Social Media] Working with Social Media Data: Activity
    Monitoring social media. Measuring social media. Social media analytics. All of these treat social media as data, but social media generate at least three types of data : content, activity, and people. Activity data is just what it sounds like: data about the behaviors of people as they use social media. It's like web analytics, except that social media support many more activities than most web pages, and the activity takes place on social media sites instead of companies' own web sites.
    [Social Media] Studies prove Social Media Marketing lasts longer
    The Social Media marketing return on investment is a major factor why businesses choose to step into social media marketing and the two communications here. Social media has proved in the past years that it can bring positive ROI when done right. As businesses understand that social media is no short term sprint than more something like a marathon they engage with more diligence to plan their steps to reach a long term ROI. Social media also points this out and separates the good from the bad once. And that’s good!
    [Social Media] A Look At the Growth of Social Media [INFOGRAPHIC]
    Tweet In general, (some) people are coming to the realization that social media is not a fad, but it’s here to stay. What the skeptics and those on the fence also need to understand is that social media is constantly changing. It is growing, diversifying and becoming an integral part of our lives – business, networking, social and personal. Source: The Growth of Social Media: An Infographic. Take a look at this infographic ( pulled from Huffington Post ) and see for yourself!
    [Social Media] Strategies 360 Is Hiring: Marketing & Social Media Associate
    Today I begin my search for the first piece of many in building out the S360 Marketing & Social Media team. The New Gig: VP of Marketing & Social Media @ Strategies 360. Great Social Media, Digital Marketing & Productivity Tools. Digital Marketing Social MediaTweet Like I mentioned in my earlier post, things couldn’t be better in my new gig at S360. So good in fact that it’s only taken a little over a month and a half to already need to hire my first team member and I couldn’t be more excited about it. Tweet This! Digg this!
    [Social Media] 9 Ways Social Media is Like Sex
    It’s Not the Size of the Tool, It’s How You Use It – One of the greatest things about social media is that businesses with tiny marketing budgets can still benefit from them as marketing tools. The winner in social media is not the company that shelled out major dollars for a new and shiny tool, but rather the company that leveraged their free Twitter account to engage with their consumers and bring in new business. Foreplay is Key – Some companies dive head first into social media, and then wonder why their results are less than satisfactory.
    [Social Media] The Final Destination for Social Media
    But let’s take a mental leap through time; what will social media look like in x years, when it’s mature and just another tool we reflexively reach for when needed, like picking up the phone today? Social media marketing Social media monitoring Social media optimization social media social media marketing social media optimization social media tools
    [Social Media] 3 Sure Signs That Your Small Business is Ready for Social Media
    More Blog Promotion Tips Not all businesses are ready or even suited for social media strategies. Social Media takes time sometimes lots of time and you should be sure you’ll get a return for your investment. Sometimes social media contributes to that goal. Sometimes social media is a waste of time. Beware of anyone who are enamored with the idea of social more than its effective application. When I’m asked to create a social media strategy, I look for three signs. If so, your business is ready for social media.
    [Social Media] 3 Sure Signs That Your Small Business is Ready for Social Media
    Pushing Social Not all businesses are ready or even suited for social media strategies. Social Media takes time sometimes lots of time and you should be sure you’ll get a return for your investment. Sometimes social media contributes to that goal. Sometimes social media is a waste of time. Beware of anyone who are enamored with the idea of social more than its effective application. When I’m asked to create a social media strategy, I look for three signs. If so, your business is ready for social media.
    [Social Media] 5 Must Have Social Media & Productivity Chrome Extensions
    With my increased usage, I’ve come across a variety of social media themed extensions that I have tried out, and the following 5 are the ones I find the most useful and worthy of my screen real estate. HootSuite Hootlet – Obviously more useful if you are using HootSuite, but useful nonetheless, the Hootlet extension allows you to quickly and easily share web links to your social media channels. Related posts: 9 Great Social Media, Digital Marketing & Productivity Tools. RockMelt Review: Social Media Web Browser. Social Media Softwar
    [Social Media] Infographic: A decade of social media
    Since it was launched 10 years ago, Engadget has been updated daily and continues to covers a lot more than just ‘gadgets’; it gives a broad overview of technology industry news, including social media. Recently, on the occasion of the blog’s 10th Anniversary, Engadget published this excellent infographic to summarize 10 years of social media. Related Posts: Getting everyone social media trained. Infographic: selling in social media. Infographics: Perfect posts on social media. Let’s make LinkedIn endorsements smarter.
    [Social Media] 3 Social Media Tips for Thursday
    Social media has transformed the landscape for small business marketing. Businesses can utilize social media to drive sales, promote services and engage with customers. Here aret three  tips on what NOT to do to keep in mind when using social media for a small business: 1. When marketing your small business do not scream via social media your sales pitch. Engage with users on social media and let me feel led to shout your awesomeness. Do Not Forget about Customer Service on Social Media. Do Not Scream.
    [Social Media] Social Media and Procrastination
    'A look into why social media sites are the go-to destination for millennials procrastinating, and how businesses can take advantage of these habits. The post Social Media and Procrastination appeared first on. Corporate Social Media Social Media Marketing Advertising Business implications Content is King Content Marketing content strategy facebook Flipagram google+ Instagram LinkedIn Lomotif marketing Millennial Marketing Millennials Pinterest Procrastination Psychology social media
    [Social Media] Convince and Convert Blog: Social Media Strategy and Social Media.
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts? March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? Are you treating social media like a checklist?A
    [Social Media] Thoughts On Making The Forbes Top 50 Social Media Power Influencers
    But I can’t help but feel honored to be included on the Who Are The Top 50 Social Media Power Influencers? I have a full-time job and have to spend the majority of my time delivering on social media work for clients, so it’s very difficult to be able to spend a large amount of time on my personal blog or personal social efforts. Let’s be honest, there are some fantastic folks out there not on the list that I would easily include that create amazing content, are socially active and influence significantly. Social Media
    [Social Media] 11 Myths of Social Media Marketing
    Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. This confusion is partly due to some still-common misconceptions about social media marketing. As the goal of Social Media is Simpler Than You Think was to demystify social media marketing, this post will attempt to de-myth-ify it.
    [Social Media] Five Social Media Lessons From Larry David
    Social media role model? Within his traits, there are several lessons we can take away and apply them to how we counsel our clients on their social media efforts. Make sure to do the proper research and monitor various social media channels before counseling your clients on where to jump in. This same passion should be applied to your clients social media channels. Ways Social Media is Like Sex. How to Make Social Networking NOT a Time Suck. Random Thoughts Social Media larry david and social media
    [Social Media] Six important shifts for social media in 2012
    So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year. Here are six shifts I hope to see in social media use by business in 2012. Over the last couple of years, we’ve seen a slow maturation in the way companies develop their objectives for social media. As companies get better at setting objectives for social media, they’re going to need to get better at measuring against those new objectives. measurement social media strategy
    [Social Media] The social media landscape in 2011 – infographic
    Working for a social media agency means that I’m often inundated with infographics. The infographic to the right, by Fred Cavazza , which highlights the social media landscape in 2011, stood out for two reasons (click on the infographic to enlarge it). Secondly, it’s the first time I’ve seen social gaming highlighted within its own category. Social gaming is becoming an increasingly important area of social engagement, and the current speculations of a Zynga IPO is likely to reinforce this.
    [Social Media] Why There’s Nothing Wrong With Social Media Automation
    A lot of social media purists will tell you that you’re the spawn of the devil if you use automation. To truly use social media properly, you have to “be there&# constantly, otherwise you’re just fooling yourself and your connections. Because I’m not being true to social media and its values? Social media is just another toolset, or platform, or information base, or whatever tag you want to give it, to help you manage your needs better, whether they be personally or professionally. Bullshit. Simple.
    [Social Media] Social Media And Branding [Infographic]
    Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. For this purpose, it is imperative to understand user’s behaviour on social media – in terms of which channels are they most receptive to, how do they interact with brands and which kind of content is most attractive to them. Social Commerce Psychology [Infographic]. Studies Showing Why Your Fans Break Up With You.
  • JUGNOO  |  TUESDAY, AUGUST 14, 2012
    [Social Media] Looking Beyond the Numbers of Social Media Influence
    Over on my own blog, I took a look at why the social influencer – as identified by the likes of Klout, Kred, etc – isn’t as valuable as an Instigator. After all, the social web is built on who’s the most influential, right? proper marketing campaign, on the other hand – media buy, ad buy, email campaign, social media – integrated and targeted will trump the influencer buzz every time (or pretty much every time). Social Media metrics social influenceThe post created a great discussion (which is still ongoing) around both sides of the coin.
    [Social Media] The social media strategy series: The content plan
    Next up in our social media strategy series is content planning. So far we’ve: Looked at whether social media is right for your business Worked out how to get buy in Identified goals and objectives Found our audiences Developed tactics Looked at how your measure your activities Now you understand which social media activities you’re [.]. Tags: Social Media Strategy Series
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