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    [Social Media] Mom & Pop Need Your Social Media Help
    Being in the business that I am, I’m always thinking about social media and on the lookout for local businesses that are doing it right (and in most cases, not doing it all!).  The biggest takeaway I had was that there are far more local businesses that are not doing anything from a social media perspective that are.  The bottom line is this, if you are somewhat social media savvy, self-employed or looking to set up your own shop, opportunity is everywhere!  These are not major corporations in need of hefty social media plans and execution. 
    [Social Media] Financial services: transparency through social media?
    ReliefWeb » Document » Iraq / Wikileaks: statement by the Office of the UN High Commissioner for Human Rights GENEVA (26 October 2010)– "The files reportedly indicate that the US knew, among other things, about widespread use of torture and ill-treatment of detainees by Iraqi forces, and yet proceeded with the transfer of thousands of persons who had been detained by US forces to Iraqi custody between early 2009 and July 2010. The files also allegedly include information on many undisclosed instances in which US forces killed civilians at checkpoints and during operations.
  • SPIN SUCKS  |  WEDNESDAY, MAY 30, 2012
    [Social Media] Don’t Believe Everything You Read About Social Media
    These days my skepticism kicks in when I read sensational articles around “social media.” ” With all of the nuances of different platforms, social media is a huge umbrella that encompasses some very specific tools. Considering the range of services informing our perspectives, “social media” becomes quite an opaque concept. And here are two reasons why: IBM recently released excerpts of their study which was widely reported in the media. Does B2B lag behind B2C in social media adoption? The caveat?
    [Social Media] Social Media Propaganda Vintage Posters
    That’s probably what gravitated me to this series of retro social media propaganda posters, brought to us by the fine folks at Brazilian ad agency Moma Propaganda. Tags: Social Media social media posters Social Media Propaganda vintage social media I’m a big fan of propaganda. Ok, perhaps that didn’t come out right. I’m highly interested in the emotions invoked from strong imagery that propaganda brings, especially WWII vintage posters. What’s your favorite retro poster?
    [Social Media] 5 examples of job hunting with social media
    Job hunting in the age of social media can be a difficult thing to do. Trying to differentiate yourself in the sea of voices created by social makes it harder to stand out from the crowd and throwing a few pictures at the top of your CV isn’t quite going to cut it any more. Below are 5 of what we think are the best examples of people and companies using social media to help with job hunting. This time the shoe is on the other foot, and Saatchi & Saatchi have used social media to recruit for their summer scholarship. Enjoy. 2) Laura Tosney.
    [Social Media] RockMelt Review: Social Media Web Browser
    For those unfamiliar, RockMelt takes an interesting approach to web browsing by integrating social media directly into the browser making it much easier to communicate with your Facebook and Twitter networks, and to also share web content more quickly and efficiently. love how they have the left and right rails to integrate social media as this makes the best use of screen real estate. If you are a heavy social media user, you’ll probably find the experience useful and enjoyable. Related posts: Social Media Friendly Blogging. Social Medi
    [Social Media] Developing a social media strategy
    Last year I wrote a series of blog posts taking readers through each stage of developing a social media strategy. Social Media Social Media Strategy Series social media ebook social media strategyThey were the most popular posts I’ve written and are still shared regularly. So, as they’re still relevant, I thought I’d publish them again for those that missed the series the first time round. They’re … Read more.
    [Social Media] 31 Social Media Stats and Anecdotes
    pamorama marketing, life, social media Home About Bookshelf Links Contact 31 Social Media Stats and Anecdotes by Pam Dyer on February 22, 2010 Share Adam Schoenfeld, CEO at 20 Decibels (Cheddr Media Inc.), assembled this terrific list of social media statistics and anecdotes. His company offers a great Twitter campaign management and analytics tool for social media managers and agencies. That 34% CAGR means that social media spending is growing faster than any other interactive marketing category ( more ). more ).
    [Social Media] List of Rules to Remember When Engaging in Social Media
    Tweet Many organizations are starting to get involved in social media. But do your employees know how to act in new media on behalf of your business? Do you have any guidelines to make them acquainted with a social media presence? If the answer is no, maybe it’s time to start looking at some rules of social media engagement. Social media can create an important link between business and customers and the people who influence their decisions and perceptions. Similar Posts: What To Remember In Social Media Marketing & PR.
    [Social Media] The seven harsh realities of social media for any brand
    lot of people are excited about social media and think it could have a hugely positive impact on their brand, their marketing and communications, the insight they get, the way in which they deal with customer service and many other benefits it can bring to an organisation and to the way it interacts with and engages customers. They are right to be excited, the opportunities are great but brands should not hide from the fact that getting an engaging social media presence takes proper thought, some effort and may take time to embed. harsh realities in Social Media.
  • JUGNOO  |  MONDAY, AUGUST 27, 2012
    [Social Media] Social Media Automation, Not Autopilot
    There has been a lot of discussion lately about automated posts to social media channels and how those activities somehow miss the “being human” point of social media. have been evangelizing the use of social media for the humanization of brands and organizations for quite some time, but even I think there are times when automating posts is permissible—even recommended. need to clarify what I mean before going any further: I am only talking about automating or scheduling posts that warrant it, not putting your entire social media activity on autopilot.
    [Social Media] Five FREE B2B Social Media White Papers
    This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. Because of that, we thought we’d round up five of the best B2B social media white papers from industry thought leaders. 5 Easy Ways to Apply Social Media Strategies to B2B Display Advertising” by Bizo. Neat ways to integrate paid search and social media. .
    [Social Media] Social media and the rebirth of the storyteller
    Social media is about stories that people share with each other. This great presentation from Jenni Lloyd at NixonMcInnes highlights the importance of storytelling and of the storyteller in social media. Showing the role that stories play in the discussions that happen in social media and why they are critical to any brand to understand and to harness if they want to make the most of what social media has to offer them. Image by Jill Clardy via Flickr. In online communities it is the content that matters most.
    [Social Media] B2B Decision Makers are Increasingly Researching in Social Media
    Before social media people went mainly to search engines to research and to find products and services. Today in times of social media the products and services find them through discussions, content sharing and recommendations from friends and followers. B2B is also using Facebook, Twitter, LinkedIn, Google+ and other social networks to research for products, services, industry related information and new business partners. Social media is a great way to showcase a business and to offer a more personal insight view. Complete your profile there.
  • UNSPOKEN  |  TUESDAY, MAY 15, 2012
    [Social Media] Finally – A Promising Buzz in the Social Media Marketing Atmosphere
    I’ve watched with a bit of dismay as marketers have tried to figure out the social media environment, working to get consumers to buy products and services purely based on electronic communication. Blog Social Media business daily deals groupon livingsocial marketing The opportunity is huge, especially given the worldwide potential for the company that gets it right, but it also offers the possibility of failing splendidly, as witnessed by the recent Groupon missteps. In April Groupon settled a lawsuit for $8.5 Digg Digg.
  • JUGNOO  |  MONDAY, MAY 28, 2012
    [Social Media] The Truth About Social Media: White Lies and Whoppers
    ” Today, while social media and social media marketing has made anonymity unacceptable, real ‘truth’ is a little harder to determine. Whether you’re talking about email or social media, what you write or publish on the web will float around out there for a very long time – if not forever. One of the key proponents of social media is transparency and trust. It’s what everyone in the social space should aspire to be. Social Media social media transparency? Raise your hand if you have never told a lie.
    [Social Media] Social Media Playbook
    Eloqua's Social Media Playbook is filled with exactly the kind of material that will bring you and your employees up to speed on social media. As Eloqua describes it: The 10-platform, 42-page Eloqua Social Media Playbook was created as a veritable “how-to” guide for our staff to follow on the social Web. It’s frankly everything we know about social media, distilled into one awesomely designed document. Tags: tools social media ebook social networks Not to mention that Eloqua actually challenged us to steal it.
    [Social Media] Why Speed of Resolution Over Speed of Response is Key to Social Media Success
    Last week, Jay Baer wrote a post about how brands are responding on social media. Jay’s premise was that companies that can respond withing minutes on the social sphere are sending out a far more positive message than those that dilly-dally. One of the conversations sparked the agreement that speed of response may not be the real discussion; instead, it’s speed of resolution that will really define how successful a company is in social media (or any other business medium). Insights Social Media Customer service social media
    [Social Media] How Value Fuels Social Media Engagement
    Nearly ever business professional now acknowledges the value of social media for facilitating online conversations that connect a tribe that is passionate about an idea, purpose, or brand. In other words, most business leaders understand the value of social media. Surprisingly, there was hardly a mention of content, how and why it fuels your social media channels. Bestselling author Jeff Jarvis gave a creative demonstration of the interplay between content sharing and social media engagement with his main stage presentation at this event.
    [Social Media] What happens when everything is social media
    If you look at the 500 million people who are on Facebook and the way that people text each other and instant message and use video chat, there is now an evolution of media. Those are the characteristics and attributes that a generation and audiences feel are very important to their media and entertainment experiences.&#. What Kotick was doing was drawing a important parallel between the expectations of social media users and gamers, and the growing importance the same complex dynamics across all media.
    [Social Media] 6 Critically Undervalued Social Media Success Metrics
    People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. Tracking how often your company and/or its products are mentioned on the social Web is a best practice, of course. To add a reference point to your social mention tracking, create a Share of Voice report. The tie between search and social media cannot be overestimated.
    [Social Media] Win a 2-Hour Social Media Strategy Session
    It’s the first ever Grandma Mary Sweepstakes and you could win a 2-hour social media strategy session.  All you need to do is enter your name and e-mail here :  Grandma Mary Sweepstakes and if you haven’t already, pick up a free copy of my 10 steps to Social Media Success while you are at it!  Tags: Social Media That’s right, Grandma’s off her rocker!  It’s almost Christmas and I’m getting into the giving spirit.  Get your business ready for 2011.  Plus, your business will be featured on my website for more exposure.
    [Social Media] U.S. Election 2012 & Social Media: 5 Must-Reads
    Take a look at how social media has influenced campaigns in today’s must-reads. Big Social Media Takeaways from the 2012 Election Campaign. By Alex Kantrowitz While face-to-face engagement is still the bread and butter of electoral politics, social media does have an important role to play in national campaigns. In fact, a good social media effort should not only help a candidate’s messaging efforts, but their ground game as well. It is with that point that this set of social media takeaways from the 2012 election begins.
    [Social Media] How I Fail At Social Media
    I’m certainly not, and that is also the case as it pertains to my social media usage and strategies. So with that, I’ve come up with my list of social media failures. Regardless I’ve included the button in my social sharing icons in hopes that eventually it will. Social MediaNobody is perfect right? I’d like to think I get a few things right of course, but I’m not without my failures and what better way then to parade them out into the open for all to see right? It doesn’t provide any value for me.
    [Social Media] 10 Social Media Lessons From Home Improvement
    In a brief moment of downtime, I started thinking about the social media lessons you can learn from the process of renovating a house. Similarly, while it might seem easy to  launch into a social media campaign, if you don’t prepare properly – nail down your social media policies, engagement guidelines and escalation processes, among other things – then when issues emerge you’ll be in trouble. Social media is a long-term effort. The same goes for social media activities. social media
    [Social Media] The ROI of Social Media
    Over the last 4 years, social media has been at the center of ROI debates between marketers, company executives, and gurus across the spectrum. We know that people are using social media, but is there a real ROI associated with it? This video by our friends at MDG Advertising breaks down the concepts and trends associated with social media as a marketing tool. Business Social Media Social Marketing Social Media Marketing Social Media Strategy business marketing Social Media video
  • JUGNOO  |  THURSDAY, JULY 3, 2014
    [Social Media] Social Media Drives Sales
    'Jugnoo Blog: Where social listening meets social engagement - trends that matter in social media marketing management. Social media drives sales, and the best way to see the value of social media in the sales process is to measure how much consumers use it to discover, research, compare, and share their purchases. Some interesting findings: 4 in 10 social media users have bought something either online or in-store after sharing on Twitter, Facebook or Pinterest. However: “Our research suggests that the threat is overrated.
    [Social Media] The Impact of Social Media
    Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. But even though social media has great potential, many organizations do not properly integrate social media in their marketing and communication efforts, or only use it as a one-way communication channel instead of listening, analysing, and driving conversations. Nearly one-third (31%) do not measure effectiveness of social media. Less than one-quarter (23%) are using social media analytic tools.
  • SOCMED SEAN  |  TUESDAY, JULY 10, 2012
    [Social Media] Comic: The ‘Always On’ Nature Of Mobile And Social Media
    Social and mobile…they go together like peanut butter and jelly. And the reduced price of smartphones and data plans means that our social channels tend to go wherever our mobile devices go. But the downsides comes with the addictive nature that comes with blending social and mobile. So, even though giving in to media desires is certainly less consequential, the frequent use may still ‘steal’ a lot of people’s time.” ” And the addictive nature of mobile and social can impact your health, too. Cheers! –Sean.
    [Social Media] Top Ten Reasons You Know You’re a Social Media Expert [Humor]
    How do you know if you’re a social media expert? Unlike Google AdWords, there isn’t any certification for social media. you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made). So we thought we’d compile the top ten reasons you know you’re a social media expert: You have more than 6 social profiles – Linkedin, Facebook, Twitter, YouTube, Google+, Flickr, FourSquare. Bonus points if the blog has “social” in the title. B2B Social Media Facebook Media Twitter
    [Social Media] 3 Lessons from The Social Media Olympics
    Twitter and other social media channels that were relatively new during the previous Olympics have gone mainstream over the past four years, thereby making the big stage of the 2012 Olympics invaluable for learning how to use social media well. That alone is indicative of the evolution of social media for building a brand. Now it is a valid media tool, and with media exposure comes responsibility. You will often hear media experts suggest that you should be yourself when using social media. That’s smart.
    [Social Media] Great Content Marketing Case: the Vocus Social Media Strategy Tool
    Content is a social object. Content marketing Social media marketing Beth Harte content marketing case MarketingSherpa Serengeti Communications social media marketing strategy tool social media strategy app VocusBy that I mean it is defined by what people want and how they interact, not the other way around. Content can take many forms. Often, it’s narrowed down to the types of content we immediately think of such as a blog post, a paper, a presentation, a video, the [.].
    [Social Media] Accenture’s report: High performance in Insurance with social media.
    As I have a keen interest in social media for financial services I’ve been looking at the Accenture’s paper on “Achieving high performance in Insurance through social media”. It’s a great statement of intent by one of the major international consultancies, and another example that social media is now being embraced by more traditional corporate and business markets. The paper also describes an approach for insurers to utilise social media to input into strategies for marketing, sales, services and recruitment. Tweet This!
    [Social Media] Social Media Man! (Infographic)
    Tweet Since we put so much value on creativity at One Social Media, I decided to take a different approach to infographics with this project. There was extensive research done on both social media and comic books (yes, that means I read comics for work) to put this project together. I want to point out that we recently updated some of the stats since they had doubled since I originally created it less than two months ago. COPY CODE TO EMBED GRAPHIC ON YOUR SITE.
    [Social Media] 3 Essential Social Media Community Leadership Practices
    In an effort to to catch-up on their social media community building, businesses are overlooking the three common leadership practices that practically guarantee their success. Following are three community building practices that apply to all of the social media networks – including your Facebook business page, company blog, or any of the location pages, such as Google Places. Social media amplifies your characteristics, capabilities, and expertise. Fortunately, the remedies are simple and straightforward. 1 – Qualified Community Managers.
    [Social Media] Social Media From A to Z: A Glossary
    pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media From A to Z: A Glossary by Pam Dyer on June 30, 2010 Share The social media landscape is changing quickly, and it’s filled with terms that are strange to those who aren’t familiar with it. Avatar : An Avatar is an image or username that represents a person online within forums and social networks. BackType : BackType is a social media analytics company that helps companies measure their social engagement. But never fear! Web 2.0
  • JUGNOO  |  WEDNESDAY, MAY 23, 2012
    [Social Media] 2012 – The Year of Social Media Filtering and Syphoning
    ?. 2011 was an interesting time in the evolution of social media. It was the year that location-based social software really started to  socially map out the “real world”  and encourage face-to-face connections. Next generation social collaboration tools like Quora continued to make a splash, despite not being taken up by the mainstream. There There was a ton of positive hype and emotion about social media. Some people who thought social media meant the end of real work and normal business concepts will be painfully disillusioned.
    [Social Media] Don’t Be Authentic: Real Social Media Marketing Advice
    It only takes a brief look at the world around us to realize we really don’t want to see authentic in social media. Before you jump back on the authentic bandwagon, consider what a real authentic social media presence would reflect. In social media, we rail against these self-serving manifestations of authenticity at the same time we blindly call for authenticity! Like your social media presence, this is part of a projected image, not an authentic one. We don’t want to see the authentic you in social media.
    [Social Media] Social Media Burnout
    Whether you are using social media personally or for business, it can wear you out. I don’t know if you have noticed it, but I’m detecting an upswing in social media fatigue (SMF) these days. From a personal perspective, social media is wearing on me because there seems to be an explosion in the number of networks available. The business you get through social media is more likely to be the kind that lasts. 10 Tips For Managing Social Media Burnout. Ways To Overcome Social Media Burnout. video).
    [Social Media] Social Media Crisis Management for B2B
    This remains true in the world of social media. social media risk strategy should be created and in place well before your company experiences any sort of crisis that may affect its relationships with its industry partners and contracts. That’s because the real-time nature of social media can greatly help troubleshoot the crisis or issue your company is facing before it affects the business’s bottom-line. Plus, while you might not sell to the general public, your customers might, and in this interconnected society that we live in, social media matters.
    [Social Media] Social media cases study: Tesco and social shopping platform
    claims to be the first social network to offer a social shopping platform for grocers via a fully integrated checkout with Having purchased social media company BzzAgent back in May last year,Tesco is certainly not shy about using social media as part of its wider business strategy, and their partnership with Given the rise of the connected customer, retailers should look at strategies for integrating social and multichannel into their offering, and should look at ways at becoming an agile and fully engaged social business.
    [Social Media] How Companies Are Dedicating Their Budgets to Social Media [Infographic]
    Tweet At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations. This media planning and buying is done, keeping in mind where they were present in the last year and how it affected their revenue stream. This infographic provides a great way to track customer migration from traditional channels like television and print to internet and especially social media. According to eMarketer Report in 2011, 10% of online spending is used for advertising on social networking sites.
    [Social Media] Relevance, Redefined by Social Media
    A recent article in AdAgeDigital stated,  “ As it turns out, many people in social networks don’t want to talk about your product, they just want to talk. ”. That statement can and has been countered by business owners with the question:  What’s the point of being on social media if not to promote my products/services or myself? Try these pointers to help you increase your business social media relevance and engagement: Be strategic without talking about your product all the time. Respond to the people you connect with on social media sites.
    [Social Media] How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself by Tamar Weinberg on June 16, 2010 Share This is a guest post by Kwame Boame. If you look around the social web a lot like me, you will agree that most social media campaigns suck. Some people think social media is just fun. In 2008.)
    [Social Media] Social Media Marketing and Darwin: Evolution or Irrelevance
    The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. It was easy for media agencies to find your target, and almost as simple to measure the response. Everyone is clamoring for consumers’ attention, from TV and Web content they’re genuinely interested in, to an onslaught of thoughts and activities of friends and relatives, posted via every social media channel. Army Chief of Staff. The answer: You don’t.
    [Social Media] Social Media May be Trendy, but Socializing isn’t
    Companies should understand that social networks may come and go, but people won't stop being social online. Community marketing Social media marketing Facebook online communities sharing social media social media networks social networks
    [Social Media] Socially Speaking What do YOU expect from brands and companies using social media?
    For sometime now, I’ve talked at you and with you about social media karma and best practices. However, we all create our own rules and definitions for what works for us in social media conversations. Conversely, we all have our own expectations about what a brand/company does with their social media profiles. If there is one thing I’ve learned from my various social media audiences, its that you too have opinions about the care and feeding of social media persona. Conversation social media
    [Social Media] Syphons, Filters and Social Media
    2010 was an interesting time in the evolution of social media. It was the year that location-based social software really started to socially map out the “real world&# and encourage face-to-face connections. Next generation social collaboration tools like Quora made a splash. There There was a ton of positive hype and emotion about social media. 2011 is the year that many of the people who jumped into the social media honeymoon in 2009 are going to get seriously overwhelmed and burned out. Social Media social media
    [Social Media] 5 Social Media Lessons From Tim Burton
    And yet, you, embarking on your Social Media journey, can learn so much from this master of the macabre. Here are five Social Media lessons you can learn from Tim Burton. In your Social Media journey, often times you will be the character. Social Media[A Guest Post from @MargieClayman ]. Not many people have neutral feelings when it comes to Tim Burton – people either love him or hate him. He’s such a conundrum. He’s so hard to pin down. Tim Burton couldn’t be further away from your experience if he tried.
    [Social Media] The New Dilemma: Social Media Exposes Us to Too Much, Too Often
    The next evolution in content discovery came with the social revolution. The introduction of social feeds by Facebook, Twitter and other social networks changed the way that people discovered content. This crowdsourced, automated method of discovering popular content was a drastic improvement in how we found interesting information and media on a daily basis. This post will highlight how the high adoption of popular social and content orientated platforms has resulted in an overwhelming exposure to too much content too much of the time. Featured Social Media
    [Social Media] Three Social Media Myths
    During that brunch we talked about running a business, social media experts, whether or not we’re facing a bubble burst, and solving all the world’s problems. And, I mean she’s not a social media big deal. As Rieva says, Remember social media is a two-way street. And neither one of us covered every myth out there, including how many small businesses there truly are in the United States and how many books the social media “experts&# really are selling. Rieva is one of the smartest women I know. agree with that.
    [Social Media] How Ford Uses Social Media [VIDEO]
    At the risk of giving away too much of what we do (not really - everything we do in social media is in the public, so you just need to pay attention or search around to find out), I'd like to share with you a little bit about Ford Motor Company's approach to social media. keep a clipsheet of coverage of our social media efforts (using Profilactic ), which is helpful when speaking to reporters or digital media and they're looking for examples of how our work has resonated. Tags: Ford Video social media Disclosure: [link].
    [Social Media] Social Media Marketing Wins…and Fails
    social media social media infographics Social Media marketingHere’s a great infographic surreptitiously  attached to an MBA in marketing lead gen site. Be that as it may on the interwebz, this inforgraphic nonetheless, is not bad.
    [Social Media] The Social Media Audience: Ready To Impress Those Watching?
    According to Forrester’s Social Technographics Ladder only about 24% of people using social are “Creators”. One rung down on the ladder we find the “Conversationalists” who update social site status and tweet. Social media marketing conversationalists creators Forrester joiners lurkers social graph social media spectatorsThese are the people who blog, publish content such as video or audio they’ve created. By far the two largest groups are more about consuming than they are about creating content.
    [Social Media] The End of ‘Social Media’
    ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. Books I read this year that do an exceptional job of sketching out the post-social media world include The Hyper-Social Organization by Francois Gossieaux and Ed Moran, Open Leadership by Charlene Li and Do It Wrong Quickly by Mike Moran. Social Media innovation mainstream_media
    [Social Media] Crowdsourcing Your Social Media Strategy
    Each week a company will be selected and anyone who wants to can wade in to help develop a crowdsourced social media strategy  using the hastag #socialfresh. What are their media habits – both online and offline? Based on this knowledge, what should be the focus of your online or social networking presence? If you would like some crowdsourced knowledge for your company’s social media program, you can fill out this form. sofresh Brainstorming Social Media brainstorming crowdsourcing social mediaWhere will you find them?
    [Social Media] 7 Advanced Social Media Marketing Strategies
    Social media gives businesses large and small an unprecedented opportunity to build community around their business. Learn to leverage these tools to maximum effect with these 7 advanced social media marketing strategies. Advanced strategies go a step (or several) beyond simply showing up in the social media sphere to introduce and then reinforce marketing messages that prompt users to take desired actions. Social media platforms are the different networks where social interaction occurs (e.g. Social Media Marketing Best Practice.
  • JUSTIN LEVY  |  TUESDAY, JULY 10, 2012
    [Social Media] How To Improve Visibility, Communication & Accountability of Social Media Within Your Company
    Do you want to improve visibility, communication and accountability of social media within your company? Instead, we complain that there are silos or that people don’t understand that corporate social media is more than just tweeting and status updates. ” It’s possible that the reason why colleagues don’t understand corporate social media is because you haven’t taken the time to educate them on the projects that you’re working on. Business Communications Social Media Business strategy ReportingReally.
    [Social Media] The State of Social Media in Norway
    Norway is one of the leading countries of social media usage. The Norwegian social media and Internet users. 78% of the internets users were online on a daily basis and 28% visited a social network daily. report from 2010 says that the usage of social network in Norway is a tad higher than rest of Europe. Following an international trend, the young Norwegians represent the majority of users and two out of tree Norwegians between 16-24 y/o visited a social network daily in 2009. Norwegian companies on social media. As of 2012, 47.3%
    [Social Media] What Does 2013 Hold for Social Media?
    As of 2012, social is already too big to ignore. It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group. Add Social TV, “Social Nicheworks”, co-creating prosumers and aggregators, hyper connectivity and social search to the list of trends to be on the lookout for in 2013 as well. US digital media usage: A snapshot of 2013. Not surprisingly, social network usage, e-commerce as well as social gaming is growing. What does this mean?
    [Social Media] Social Media has a Strong Influence on SEO
    In recent years, many people have started to use social media on a daily basis. Some of the more popular social media sites in the world receive millions of hits daily and their users sometimes spend hours every day using them. Because of this, search engines have started to pay more attention to the social media craze and it has even begun to affect search engine rankings. As a webmaster, it makes sense to become aware of social media trends and how they affect search engine optimization practices. Search Engine Optimization Social Medi
    [Social Media] Social Media Use At Work
    Last week I was working with a group of CEOs and one of the leaders said to me, “How do I get my employees to use social media? The issue, though, stems from the difference in how people are invited to the social networks. When using Facebook or Twitter (and now Pinterest ), the following happens: They are invited by a friend, family member, or acquaintance: “Hey, you really should look at joining XZY social network” and most feel some sort of inclination to do so. What are you trying to achieve with social media use internally?
    [Social Media] How To Develop a Routine to Manage Social Media
    When it comes to your social media routine keep it simple. There is too much information floating around out there on social media to consider it all. Bottom line, if how you’re using social media isn’t helping you meet your goals, DON’T DO IT! The following will help you get on the right path for developing a social media management routine. Start by getting tools that make your social routine easier. Test the waters with each social network. Have a social media schedule. SEO and Social Media.
    [Social Media] Small Business Social Media Infographic
    Are you a small business that is struggling with getting your arms around Social Media? The below infographic summarizes their findings for small business social media and it showcases many aren’t properly tapping into the massive opportunities: Featured Infographic Small Business Social Media Small Business Small Business Social Media social media for small businessnew study from my good friends at Office Arrow reveals that you may not be alone.
    [Social Media] Is Social Media Strategy Required or Redundant?
    But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. The goal is not to be good at social media. enjoy his books.
    [Social Media] Introducing Social Media to Your Business
    Fact – too many businesses still need to wake up and realize that social media is not “one of these Internet fads” that will disappear. One of the main reasons is that businesses – whether it’s the CEO, top-tier management or otherwise – are looking at social media as an individual medium, much like PR or marketing. Social media benefits companies the most when it’s used as  part  of an  integrated  campaign. Social media is also perfect for reaching out and connecting with your audience, as opposed to just selling them something.
    [Social Media] Five Ways to Measure Social Media Efforts
    He asked if that included social media. said it did and he relayed a story to me about how many cold calls he gets from social media experts wanting to start Facebook and Twitter accounts for his business. Well, anyone with a Twitter account and a keyboard is a social media expert.” The fact of the matter is, you can  (and should) measure your social media efforts. If you set up your tracking correctly, you’ll be able to watch who comes from the blog, email marketing, and even your social networks. Lauderdale airport.
    [Social Media] A Break from Social Media Is Killing Carnival Cruise Lines
    Beyond the human tragedy, the company has found itself in a social media crisis , brought on by – you guessed it – themselves. On January 19, just six days after the accident, the company’s Facebook update read: Out of respect for all those affected by the recent events surrounding our sister line, Costa cruises, we are going to take a bit of a break from posting on our social channels. But then…they posted on January 24 that the crisis was over and they were ready to reengage on the social networks. Thnx – @MickyArison.
    [Social Media] The New Gig: VP of Marketing & Social Media @ Strategies 360
    I’m thrilled to be joining Strategies 360 as their new VP of Social. Media. building the social media offering and team at Strategies 360 and. Great Social Media, Digital Marketing & Productivity Tools. The Office For Mac Social Media Extravaganza! Social MediaTweet It would take a pretty sweet opportunity for me to leave. what was a pretty good situation at Microsoft. Despite the. fact that I was unhappy with my role, with. href="[link]. size-full wp-image-358" title="Strategies360Logo". src="[link]. company.
    [Social Media] Social Media’s Shocking Statistics
    With 500 Billion + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening.shockingly so. The significance of social media for businesses is equally big. Blog Facebook Metrics Twitter blogging blogging stats facebook fans facebook marketing facebook stats social media statistics social media twitter social media's shocking statistics twitter statsExpanding your brand's potential reach via Facebook, Twitter, YouTube and more has become the holy grail of marketing.
    [Social Media] Social Media Revolution Video 2011
    Since I was giving a keynote following Al Gore this week I thought it an appropriate time to produce a new Social Media Revolution video below. Video social media video video for social mediaHope it helps your efforts!
    [Social Media] Social Media: BEYOND THUNDERDOME
    ” What does any of this have to do with social media? As businesses, marketers and brands, we tend to overlook the most important laws that govern the social networks we have come to rely on. Breaking these rules is the quickest way to ruin our reputations and, essentially, get ourselves exiled (at least socially) from these networks, which is exactly what happened to Mad Max. Your goal for social media is (or should be) to build and maintain relationships with your customers. What media do they use to communicate?
    [Social Media] Social Media: BEYOND THUNDERDOME
    ” What does any of this have to do with social media? As businesses, marketers and brands, we tend to overlook the most important laws that govern the social networks we have come to rely on. Breaking these rules is the quickest way to ruin our reputations and, essentially, get ourselves exiled (at least socially) from these networks, which is exactly what happened to Mad Max. Your goal for social media is (or should be) to build and maintain relationships with your customers. What media do they use to communicate?
    [Social Media] Why Your CEO Should Be Active On Social Media [Study]
    One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog. The study reveals that consumers and employees regard company leaders who engage on social media positively. . In terms of importance, 86% of respondents rated CEO social media engagement as somewhat important, very important or mission-critical. Tweet.
    [Social Media] Why Your Social Media Strategy Sucks
    Social media is crap. Social media is a waste of money and time. Social media can’t be measured so we’re just wasting energy. Social media doesn’t offer lead generation. I’ve seen a ton of criticism about social media and what it can and can’t do. Most times the biggest complaint is that “social media isn’t working for us&# , and because of that, social media is automatically a crap shoot. What’s your end goal with your social media activity?
  • SPIN SUCKS  |  THURSDAY, JULY 28, 2011
    [Social Media] Managing Social Media Fatigue
    She said I didn’t really answer the social media fatigue question and asked me to consider revisiting it. So I talk for a few minutes about why we’re all feeling social media fatigue, the deal I made with Kary Delaria for this Sunday, and how you can manage your own information overload. Do you have social media fatigue? Managing Social Media Fatigue originally appeared on Spin Sucks on July 28, 2011. Social Media information overload Kary Delaria Marijean Jaggers rusty speidel social media fatigue
    [Social Media] Maximizing Your Social Media Hub
    Building a social media hub is easy, but making it an effective marketing tool requires forethought and an outlined strategy. never changing social media hub is a waste of resources. Users should expect to learn about your brand from your social media hub instead of anywhere else. Deeper integrations allow for the recommendations of gifts, articles, and products based on their social profile. Show consumers what their friends liked and turn your social media hub into a social proof machine. Integrated Social Profiles.
  • JANET FOUTS  |  MONDAY, JUNE 3, 2013
    [Social Media] Social Media Crisis Management -Infographic
    At a very minimum set up Google alerts, but we recommend setting up additional social listening tools as well to be sure to get timely reporting. If you need some free or low-cost listening tools here’s a list of social media listening tools to get you started. Needless to say, you should have a corporate social media plan and everyone in the company should know what’s in it. Trying to smother a social media crisis is like gas on a fire. Collate all of the social media posts, the news stories and website traffic patterns.
    [Social Media] Under the Social Media Influence
    Tags: Social Media
    [Social Media] Infographic: Selling in social media
    'Some great stats here about how companies and brands are using social media to boost sales. via Social Media Today. Psychology of social networking. Featured infographic Social Media Related posts: Blog check list for getting noticed. Pinterest for business. PLEASE LIKE  MY FACEBOOK PAGE.
    [Social Media] How to Spot A Social Media Expert
    Some of you might get bent out of shape because I dare to suggest that a social media expert exists. understand that there is a healthy society of humble naysayers who scoff at social media expertise. However I believe that there is such an animal as a social media expert.  In fact, we’ve hired our fair share at Fluency Media.  Unless we’re all deluded, there are people out there that have the right mix of talent, drive, work ethic, and experience to lead social programs. Intensely Curious: Social Media is a moving target.
    [Social Media] 36 Rules of Social Media
    'Do you follow the 36 rules of social media? We aren’t giving away any secrets, but these 36 tips and tricks will make social media marketing and conversation more efficient. Blog Blogging Content Marketing Social Media Social Media Marketing Marketing rules 36 seem like a lot? Pick a couple of your favorites and start from there! You’ll be amazed what simple rules can really do! Source.
    [Social Media] 17 Critical Elements of a Solid Social Media Strategy
    'Categories: Blog , Social Media Marketing Tags: content plan , Facebook strategy , set up social media , social media goals , Social Media Marketing , social media monitoring , social media optimization , social media plan , social media strategy 92% of companies are currently using social media*. Tweet This) To effectively do this, we recommend creating and implementing a social media strategy.
    [Social Media] Restaurant Social Media Marketing Results In The Flesh
    I’ve worked on my fair share of social media campaigns, and every once in awhile, a project comes my way that I have an extra ounce of vested interest in making a success.  A few months ago I had the honor of taking on doing some social media consulting for one of my favorite local restaurants Emory’s , a fine dining establishment north of Seattle and in my neck of the woods.  They turned to social media as an area to focus on and I had the opportunity to craft and implement a plan for them.  Social Media
  • SMTHREE  |  THURSDAY, APRIL 19, 2012
    [Social Media] Social Media Bullshit
    I have not posted for a while because, well, because I just didn’t feel like writing another blog about some meaningful event that was transpiring in the Social Media “verse” I decided to spend more time reading that writing and came to the conclusion that when it comes to Social Media – there’s a lot of bullshit out there. First, let me state that I do believe that Social Media is useful – even necessary – for businesses and non-profits. Social Media is the tail, not the dog. Absolutely.
    [Social Media] Social Media Textbook?
    Recently, the potential possibility came to me to teach a Social Media and Digital Communication class at my alma mater. Someone’s got to whip these whipper-snappers into shape when it comes to social media and digital marketing. figured I would use the power of social media to help me decide on what book(s) to choose to teach from. I’m leaning towards choosing a more mainstream book as opposed to an actual textbook because of how transient the social media world is. The Zen of Social Media Marketing by Shama Kabani.
    [Social Media] Don’t be a Pest with “This Social Media Stuff”
    I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. Any Marketer worth her salt knows that pretending to be the CEO and writing tweets–god forbid commenting as– the CEO is social media poison. If they’re not up to speed on how to use social media they won’t adopt. How do you deal with the CXO who won’t make time to learn how to use social media?
    [Social Media] Hot Off The Press Social Media Tips
    That being said you owe it to yourself to check out Lori Taylor’s latest blog post 15 Social Caffeine “Must Do’s” To Rock Your Facebook Fan Page. Definitely will be paying closer attention to Social Mouths. And lastly through Social Mouths I checked out Francisco’s Facebook fan page and also fell in love with what he’s doing with his fan page. Related posts: The Office For Mac Social Media Extravaganza! Social Media Friendly Blogging. Great Social Media & Community Job Resources. Blogging Social Media
    [Social Media] Using Social Media to Deepen Customer Relations
    An obvious win for companies looking to jump into Social Media is in the Customer Support area. As more and more customers voice their opinions online, the choice is not if you should be responding using Social Media, but when are you going to start responding! recently saw figures from Josh Bernoff of Forrester Research that showed 92% of BtoB Technology buyers consider themselves engaging in some form of Social Media. Tags: social media Customer Support If that isn’t a wake up call for Technology Companies, I don’t know what is!
    [Social Media] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social and Alternative Search Engines.
  • SOCMED SEAN  |  TUESDAY, MAY 15, 2012
    [Social Media] Social Media Comic – Communicating With Your Customer Community
    Humor People Social Media best practices cartoon comic community customer service social media strategyDear Brand Managers, Let’s face it…engaging online isn’t always easy. Sometimes, things go wrong. Sometimes product updates don’t go as we plan. Sometimes there are issues. But, as with most things in life, honesty is the the best policy when it comes to communicating with your online community. If something goes wrong, let them know about it as early as possible. I’d love to hear about it in a comment! Cheers! –Sean.
    [Social Media] How Much Should I Budget for Social Media?
    The Arment Dietrich Facebook question of the week comes from Rich Burghgraef , who asks, “How much should I budget for social media?&# Tags: Planning Social Media Arment Dietrich facebook Rich Burghgraef social media budget I think he’s asking the wrong question and I tell you why in the video (or click here if you’re in RSS and can’t see the video). Plus I talk about how much to budget for internal resources and external resources. And I talk about our new commenting system, called Livefyre. What else would you tell Rich?
    [Social Media] Social Media’s Shocking Statistics
    With 500 Million + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening.shockingly so. The significance of social media for businesses is equally big. Blog Facebook Metrics Twitter blogging blogging stats facebook fans facebook marketing facebook stats social media statistics social media twitter social media's shocking statistics twitter statsExpanding your brand's potential reach via Facebook, Twitter, YouTube and more has become the holy grail of marketing.
  • JUGNOO  |  THURSDAY, MAY 24, 2012
    [Social Media] Lolcats, Maggie Thatcher, and Your Social Media Strategy
    When you’re new to social media, getting people to notice you is near the top of the To Do list. But the real secret to social media success? Once you’ve learned the basics, push those strategic questions aside before you short-circuit your efforts: Social media is a revolving showcase of shiny objects for the easily distracted – from world events to lolcats — and if your content sucks the rest is just unhelpful detail. Social Media social media strategy? “There is no marketing cure for sucking.” Enjoy this post?
    [Social Media] 5 social media misconceptions (and opportunities) in financial services
    The financial services industry feels like it’s not ready for social media. Consumer banking isn’t where financial services firms make their money, so the compliance & customer service burden of “switching on” social media doesn’t feel worth the investment. This is a false economy, because the thing that makes social media so powerful is the way it enables small groups of motivated people to influence many people, very quickly. If social media effort is to be useful, it should contribute to existing business aims and measures, not create new ones.
    [Social Media] Social Media Integration – How do all the pieces fit?
    Social Media Integration takes several forms (Inside, outside, local, global, enterprise, etc.), that can be used for your social media usage as well. There have been several studies done to show that brands engaging in social media are much more likely to be searched for. Also, you can ensure that your social profiles are linking back to perfectly optimized pages. These pages are the links you want to send out via your social profiles. Put links to your relevant social profiles in the emails and display them prominently. Design.
  • PAMORAMA  |  SUNDAY, MARCH 14, 2010
    [Social Media] How Fortune 100 Companies are Leveraging Social Media [Infographic]
    pamorama marketing, life, social media Home About Bookshelf Links Contact How Fortune 100 Companies are Leveraging Social Media [Infographic] by Pam Dyer on March 14, 2010 Share Burson-Martseller , a leading global public relations and communications firm,  recently released a report detailing how the Fortune 100 companies are using social platforms. link] Michael Borowiecki I'm a little surprised at how low the average number of accounts there are per company in each of the social media sites. Thanks for visiting, Michael!
    [Social Media] Exactly what role did social media play in the Egyptian revolution?
    Meanwhile a debate continues to rage in the blogosphere as to the exact role played by social media. While commentators such as Brian Solis and myself have argued against the off-hand dismissal of social media by Malcolm Gladwell ,  Evgeny Morozov and Will Heaven , Jeff Jarvis and Jay Rosen made the sobering point that it’s silly to argue the issue in absolutist terms. Similarly, Stowe Boyd writes : “Ideas spread more rapidly in densely connected social networks. So how did social media play such a significant role in fueling a popular revolution?
    [Social Media] Want social media success? Make it meaningful.
    Have you ever seen someone say “Wow, look at that social media campaign. Would the Old Spice social media campaigns attracted any attention if they just consisted of “Here’s our crap, now buy it&# messaging? Social Media Meaning PassionLook how amazing it is that they are pushing out their same old advertising crap and ignoring everyone. Look at the way they haven’t embraced the medium, but instead have just found a new way of doing the same old crap. This is such a terrible waste of time, we should all emulate it.&#
    [Social Media] Want social media success? Make it meaningful.
    Have you ever seen someone say “Wow, look at that social media campaign. Would the Old Spice social media campaigns attracted any attention if they just consisted of “Here’s our crap, now buy it&# messaging? Social Media Meaning PassionLook how amazing it is that they are pushing out their same old advertising crap and ignoring everyone. Look at the way they haven’t embraced the medium, but instead have just found a new way of doing the same old crap. This is such a terrible waste of time, we should all emulate it.&#
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