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    [Social Media] The Importance of Localized Branded Content on Social Media
    And do you take local context into consideration when creating Social Media content for your global brand? The popular social media platforms support this fact with a range of functions. Twitter  lets brands  geo-target  organic tweets to specific countries through an application created in collaboration with  Sprout Social. Similar Posts: How to structure glocal communication on Social Media. The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What Facebook.
    [Social Media] Social Media’s Shocking Statistics
    With 500 Billion + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening.shockingly so. The significance of social media for businesses is equally big. Blog Facebook Metrics Twitter blogging blogging stats facebook fans facebook marketing facebook stats social media statistics social media twitter social media's shocking statistics twitter statsExpanding your brand's potential reach via Facebook, Twitter, YouTube and more has become the holy grail of marketing.
  • JUGNOO  |  THURSDAY, JULY 31, 2014
    [Social Media] Using SoMeAnalyzer for Social Media Management
    Jugnoo Blog: Where social listening meets social engagement - trends that matter in social media marketing management. Social Media Consultant Toni McQuilken has been using SoMeAnalyzer ™  to help her clients manage their social media presence and decode the complex social media conversation. The post Using SoMeAnalyzer for Social Media Management appeared first on Jugnoo Blog : Social Listening & Engagement. Social Media Social Media Management Social Media Presence social media management
    [Social Media] Social Media Management Must-Have: Sprout Social
    I’m often asked about my favorite social media management tools. Must-Have: Sprout Social. I’ve used many social media management systems over the years. Each has pros and cons, but Sprout Social is my favorite. live and die by their Smart Inbox—seeing all activity across all of your social platforms in a single, easy-to-manage stream ensures you don’t miss a thing. If you’re in need of a social media management system to help you manage your social media accounts, I encourage you to give Sprout Social a try.
    [Social Media] Three Examples of Social Media Gone Bad
    I feel like a broken record, but clearly people are not getting this whole social media thing. You see, it’s called SOCIAL because it’s just that…it’s not marketing, it’s not sales, it’s not advertising. It’s SOCIAL. Unless you’re clearly a bot, I always follow anyone who engages me in conversation…you know, the social part of it. Three Examples of Social Media Gone Bad originally appeared on Spin Sucks on October 24, 2011. But it’s an effect that comes AFTER you build relationships.
  • JUGNOO  |  FRIDAY, JANUARY 10, 2014
    [Social Media] Fake Social Media – Is Everyone Guilty?
    Fake Social Media: Purchasing bogus likes on Facebook, getting fake Twitter followers, and buying YouTube viewers is a big business for offshore “click farms” Part of the process of getting good “vanity numbers” is to boost your popularity by buying it en masse. The post Fake Social Media – Is Everyone Guilty? Social Media Social Media Management Social Media Presence fake social media As an example, the U.S. appeared first on Jugnoo Blog.
  • SPIN SUCKS  |  TUESDAY, MAY 3, 2011
    [Social Media] Social Media Stress Disorder
    Has this happened to you?  Do you suffer from SMSD, or Social Media Stress Disorder? Facebook is a gateway social media tool.  When Facebook no longer feeds their social media buzz, they turn to Twitter (the crack of social media).  At first, it is confusing, but soon they have 40 or 50 followers and are getting to know their new friends.  When the economy went south, he turned to social media and does this to feed and clothe himself.  In his free time, he does… well… social media… and publishes the Extremely Average.
    [Social Media] Social Media Tips for Local Retailers
    Several retailers have told me their customers do not use social media.  I don’t doubt that for a minute. Based upon my work with mainstream small businesses, I would estimate only about 20% of them are using social media themselves. Managing traditional and social media communications. Swing by next week and I’ll try to share more social media and Internet marketing tips for local businesses. What is the primary goal of a local retailer? Getting people into the store. Human beings always appreciate a personal touch.
    [Social Media] Social Media Gone Mobile
    Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. Well, obviously it’s going to make life a little easier for the social media people wanting to analyse the Big Data produced in the Big Data Application that is Facebook. More importantly, the upgrade is a clear indication that mobile is to be takien seriously in social media.
  • DAVE FLEET  |  FRIDAY, JUNE 8, 2012
    [Social Media] Six essential shifts in social media strategy
    We’ve reached a critical point in the evolution of social media as a business tool. We’re at the point of social media saturation, and something’s got to give. The crux: that the days of social media as an experiment are over – it’s time for a more mature approach to social media within companies in order for social media to be viewed as a sustainable communications and business function. Six Essential Shifts in Social Media Strategy. Setting better objectives for social media.
    [Social Media] When to Thank Your Social Media Fans
    Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. If you use social media prior to an event in the hopes of increasing traffic to your booth, that’s great. Social media can indeed provide a time- and cost-effective way to conduct market research. Here’s an example: “Thanks to all those who told us what new social media sites they’re on.
    [Social Media] Identifying, Understanding and Influencing Social Media Users [Infographic]
    Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! Further, several cases (respectively based on both earned and paid media) were included in the report in order to demonstrate how successful management of a community contributes to the brand increasing its sales figures. But who is this social customer? Social media personas. Which type of social media persona are you? Similar Posts: Global Social Media Adoption In 2011 [White Paper].
  • JUGNOO  |  WEDNESDAY, MAY 30, 2012
    [Social Media] Build Stronger Relationships: Meet Social Media Contacts Face-to-Face
    For example, social media platforms like Twitter, Google+ hangouts, Facebook conversations, LinkedIn Groups and many more. But if you’re not using social networking tools to meet potential customers in-person, you’re missing out on a huge opportunity to build long-lasting relationships. Here are four reasons why you should meet with your social media connections face-to-face: People buy from those they know and trust. Meeting your social media contacts in-person for the first time shouldn’t translate into a hard-core sales pitch. Enjoy this post?
    [Social Media] Social Media New Year’s Resolutions for 2015
    That said, I do have a few ideas for New Year’s resolutions relating to social media. Some are specifically for marketers, some are for any of us who use social media. Does this seem like a trend to anyone else: In order to look authoritative on social media, and in order to do this thing we’ve heard about called “curation,” it seems as though there’s more sharing of articles happening than actual reading of articles. But, thinking visual for your social strategy pays off. Resolve to Keep Social Media Social. Woohoo! Never.
    [Social Media] 20 Social Media Blogs You Should Read in 2012
    Social media is now an essential component of doing business. It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. They all have unique voices that cover a wide range of social-media-related topics, news, and trends. He writes about communications, PR, marketing, and social media, and the areas where those topics intersect.
    [Social Media] The Ultimate Social Media Etiquette Handbook
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases. Here are some egregious sins that you must not perform on social media sites. Social news is about reciprocal relationships. Perhaps that why I love social sites so!?
  • JUGNOO  |  THURSDAY, JULY 31, 2014
    [Social Media] Using SoMeAnalyzer to for Social Media Management
    Jugnoo Blog: Where social listening meets social engagement - trends that matter in social media marketing management. Social Media Consultant Toni McQuilken has been using SoMeAnalyzer ™  to help her clients manage their social media presence and decode the complex social media conversation. The post Using SoMeAnalyzer to for Social Media Management appeared first on Jugnoo Blog : Social Listening & Engagement. Social Media Social Media Management Social Media Presence social media management
  • JUGNOO  |  THURSDAY, MAY 24, 2012
    [Social Media] Lolcats, Maggie Thatcher, and Your Social Media Strategy
    When you’re new to social media, getting people to notice you is near the top of the To Do list. But the real secret to social media success? Once you’ve learned the basics, push those strategic questions aside before you short-circuit your efforts: Social media is a revolving showcase of shiny objects for the easily distracted – from world events to lolcats — and if your content sucks the rest is just unhelpful detail. Social Media social media strategy? “There is no marketing cure for sucking.” Enjoy this post?
    [Social Media] 12 Essential Elements of a Social Media Marketing Strategy
    Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. You know that others have been successful at social media marketing, but there are so many moving parts that creating a plan of your own can be daunting. If If you are brand new to social media and looking for a straightforward way to start, follow the advice below.
  • JUGNOO  |  WEDNESDAY, MAY 23, 2012
    [Social Media] 2012 – The Year of Social Media Filtering and Syphoning
    ?. 2011 was an interesting time in the evolution of social media. It was the year that location-based social software really started to  socially map out the “real world”  and encourage face-to-face connections. Next generation social collaboration tools like Quora continued to make a splash, despite not being taken up by the mainstream. There There was a ton of positive hype and emotion about social media. Some people who thought social media meant the end of real work and normal business concepts will be painfully disillusioned.
    [Social Media] 31 Sensational Social Media Marketing and PR Stats and Facts
    Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. People expect to hear back from the brands they interact with on Twitter and other social networks.
    [Social Media] Mom & Pop Need Your Social Media Help
    Being in the business that I am, I’m always thinking about social media and on the lookout for local businesses that are doing it right (and in most cases, not doing it all!).  The biggest takeaway I had was that there are far more local businesses that are not doing anything from a social media perspective that are.  It’s actually quite amazing to me that in this day and age when it’s so incredibly easy to simply have a Facebook page or Twitter account, how few businesses that actually do. Social MediaMaybe that’s you?
    [Social Media] Social media case study: Tesco’s social media vacuum
    On 18th March Philip Clarke tweeted:  “in a social media and social commerce meeting”. Good to hear that social media is on the radar of Britain’s top grocery boss. Using social media, consumers found they could exploit a huge loophole in the campaign by buying certain products at Tesco that were priced cheaper elsewhere and could actually make a cash profit. Pre-social media times, the effort to price check thousands of product lines simply wouldn’t have been worth the effort and this campaign would probably have been fine.
    [Social Media] How to Improve Your Social Media Marketing Plan With 13 Growth Hacks
    Here are 13 data-backed growth hacks we learned at CoSchedule while building our social media marketing plan. think you’ll find they’ll work for your social media marketing, too. So while lots of marketers tell you to only target the social networks the majority of your audience is using, James’ advice leads me to believe you should use every social network you can. With social media, you could share on the different networks and review your clickthrough rates to understand how you’re improving traffic. Result?
  • JUGNOO  |  WEDNESDAY, JULY 9, 2014
    [Social Media] Social Media Listening – What Defines It and What’s the Value?
    Jugnoo Blog: Where social listening meets social engagement - trends that matter in social media marketing management. Social Listening – What Defines It? Social media listening is the active process of understanding what is being said about a company, individual, product, brand, or relevant issue in all forms of social media. Social Listening Measurement. It’s important to understand the difference between social mentions and social metrics, and it’s easy to get the two confused. CONTACT: Joseph Olewitz.
    [Social Media] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Social Media B2B ).
    [Social Media] Are You A Social Media Channel Changer?
    Combine 300 channels in my cable package, with an extremely short attention span and you have all the ingredients necessary for an evening of click…click…click… Are you changing the channels too quickly when it comes to social media? The same problem exists in the realm of social media, though. Blend crappy programming with an unwillingness to understand the channels and you have all the makings for channel surfing in social media. I admit it…I’m a channel flipper. ” But wait.
    [Social Media] Social Media Marketing Metrics Explained
    Social media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. However, one can also look at social media measurement from a vertical perspective, while not forgetting the main overall goals and integrations. Social media marketing metrics explained. Social media marketing Web analytics David Berkowitz Jim Sterne key performance indicators social media marketing social media metrics web analytics
    [Social Media] Social Media Beyond the Grave
    Social media has had an impact on virtually every other part of our lives. Death is part of life, and social media was bound to come in contact with it at some point. These examples may seem strange to you, but they are merely another way that social media truly is integrating into every facet of our lives. What do you think about social media beyond the grave? Tweet It was only a matter of time. Eventually, we had to get here. We have two examples for you today of how the two have collided. What does this mean?
    [Social Media] Using Hashtags in Social Media Marketing
    Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. They are a way to track topics on Twitter and other social media platforms. The use of hashtags enables people to wade through the fire hose of social media posts and interact only with the content they find relevant. Using Hashtags in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.
    [Social Media] Whale-Sized Shipper’s Social Media Strategy
    Maersk Line, the largest container shipping company in the world, is using social media for press coverage, employee engagement, and brand awareness. It’s part of a social media strategy that is cost-effective for the company, and that includes getting public support for its management of a whale accident, to promoting new vessels on Twitter, Google+, LinkedIn, Flikr, and Tumblr. “Triple E”, the world’s largest container ship, arrived Europe last month, and the two year construction process was covered by the company’s social media crew.
    [Social Media] Baseball, Social Media & The Metrics That Matter
    Watching the Giants sweep the Tigers in the World Series on Sunday night, I was struck by the ways in which metrics in baseball and social media are similar. This is comparable to the shift in understanding of useful metrics in the social sphere and surprisingly there are a number of useful parallels between the two industries. In social media metrics, even as we continually grow and learn how to track this uncontrollable beast in better ways, many marketing reports are still plagued by a “tracking runs” mentality. Marketing Social Media metrics social media
    [Social Media] Why you should avoid Social Media Marketing
    Social media is a great way to step into two way conversation with recent and future customers. In these times it seems that everybody wants to step into social media. In my opinion social Media is not for everybody! And I will tell you from my point of view: Social media marketing for small businesses can increase their brand awareness and reach massively. Everywhere in the net small businesses are trying to get a piece of the social media marketing pie and acting nervously to not get left behind. The same with social media!
    [Social Media] The science of social media ROI
    Tweet Last week I presented at a webinar as part of a series looking at the science of social , focusing on social media ROI and demystifying the confusion that surround it. The problem with social media ROI is that it is so easy to measure so many things that we become overwhelmed by measures. Followers and Likes do not make ROI; moreover they stop us from thinking about the bigger business benefit of social. There are three broad areas of measurement that we should be looking at in social: What’s the business benefit? It isn’t.
    [Social Media] Choosing the Right Social Media Platform [Infographic]
    There are many factors to consider when you’re choosing the social media platform that is right for your brand or company profile. state social media profile can sometimes do more harm than not having one at all. It also dives into the demographics of each social media account and you can determine if that matches your customer profile. Below is a Quick Summary of the Infographic: Facebook and Google+ have the widest range of media types including: photo, video, article, and text. Social Media social media
    [Social Media] 52 Cool Facts About Social Media – 2012 Edition
    Back in July 2010, I wrote a post called “52 Cool Facts About Social Media” I wanted to have a look at some of the mind-boggling and truly impressive numbers from this space we play in. also wanted to offer a fun fact for every week of the year, for anyone playing social media trivia games. So, to bring some of these figures up to date, as well as include some of the newer names on the scene, here’s 52 cool facts about social media, the 2012 edition. Statistics from Economist, Social Times, CNN. Social Media Influence Platforms.
    [Social Media] How to Promote Your Event With Social Media Marketing
    Events are, by nature, social affairs. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years. Despite this, social media marketing reigns supreme when it comes to getting as many people as possible interested in your event. Be sure to promote via your social media platforms.
    [Social Media] Avoiding the Social Media Job Shop Scenario
    If you’re one of the unfortunate people out there feeling disenchanted and completely disappointed with the day-to-day activities of your social media job, you’re not alone. But, even though I’m not on the wrong end of the order-filling process in the social media job shop, I had a few near misses earlier in my career. I’ve also heard dozens of stories (at least) from others who feel downright miserable and powerless to set their company’s or client’s approach to social media on the right path. social media
    [Social Media] A 12 Word Social Media Policy
    Continuing my “awesome finds on the interwebs” series this week, here is the Mayo Clinic Center for Social Media’s 12-word social media policy. The biggest risk in health care social media is not participating in the conversation.  Simply putting “find me on Facebook” or “follow me on Twitter” badges on your website does not equate with health care social media.  Following these simple rules can prevent most social media miscues, and keep you out of the  Friday Faux Pas  series. You heard that right.
    [Social Media] 36 Rules of Social Media
    Do you follow the 36 rules of social media? We aren’t giving away any secrets, but these 36 tips and tricks will make social media marketing and conversation more efficient.  36 seem like a lot? Blog Blogging Content Marketing Social Media Social Media Marketing Marketing rules Pick a couple of your favorites and start from there! You’ll be amazed what simple rules can really do! Source.
    [Social Media] Social Media is for EVERYONE! : Old Spice Proved It
    In short, we have a well rounded brand rocking social media. A lot of people would say that a B2B has no business spending this much time on social media. Ergo Office Seating was selected to be one of the recipients based on their social media presence, voice and activity. The point is: EVERYONE should be on social media. This kind of exposure would normally cost you a big chunk of your marketing budget but on social media it happens for free AND they got delicious cookie cakes out of the deal! Keep that in mind.
    [Social Media] Infographic: Social Media ROI
    Found this one on social media ROI, a contentious issue for many budget holders. If social media is still fairly new for you, my social media strategy … Read more. Measurement ROI Social Media social media ROI social media strategyIt appears I’m in a caring sharing mood at the moment. And it’s all about infographics. The ‘Proven Platforms and Emerging Trends’ is interesting. What do you think?
    [Social Media] Social Media Crisis Management for B2B
    This remains true in the world of social media. social media risk strategy should be created and in place well before your company experiences any sort of crisis that may affect its relationships with its industry partners and contracts. That’s because the real-time nature of social media can greatly help troubleshoot the crisis or issue your company is facing before it affects the business’s bottom-line. Plus, while you might not sell to the general public, your customers might, and in this interconnected society that we live in, social media matters.
    [Social Media] 3 Ways To Satisfy Your Customers On Social Media
    When your customers connect with you, whether it’s via e-mail or social media, they are opening up a channel of communication. Information, Entertainment or Conversation: Generally speaking, when someone is browsing through their social media sites they are looking for one or all of these three things. There are two big ways to do this on social media. The good news is that social media is essentially free to use. Approach social media contests like you would running an ad. What do your customers want from you?
  • JUGNOO  |  FRIDAY, AUGUST 30, 2013
    [Social Media] Unique Social Media Tools for Business
    Here are some powerful social media tools for business, that can boost productivity and give brands an edge in both measurement and engagement. Add custom signatures and social media buttons. Social tracking and tracking statistics are included in a package that includes e-newsletters and custom forms.  For brands with large email databases, Qwerly will reach in and make a social profile of each subscriber. The brand marketer can then adjust social media campaigns accordingly to match the mix. How far did your Tweet travel? Tweetreach.
    [Social Media] Top 9 LinkedIn Social Media Marketing Groups
    Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. It is intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world. Learn more ].
  • SOCMED SEAN  |  FRIDAY, MAY 25, 2012
    [Social Media] Outsourcing Social Media – Is It Worth It?
    appreciate Matt taking the time to share an interesting experience he had with outsourcing social media management! If you’re thinking about turning over the keys to your social channels to a 3rd party agency, read Matt’s post and think carefully about who you choose. Whether you are looking to outsource your blog writing and social media to an outside agency either because they claim they are experts with a proven track record or because it simply costs less than hiring another employee, you should carefully consider the three main points below.
    [Social Media] Coca-Cola Is #1 Brand In Social Media Impressions
    billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012. is the world’s largest advertising marketplace, according to MediaPost , but it generated only 44% of social media brand impressions in July. Why is Coke so much more successful at creating social media buzz around the globe?
    [Social Media] Trust: Traditional Ads Win Over Social Media Advertising
    Nielson discovers that consumers are trusting traditional sources of advertising more than social media advertising, Internet ads, and mobile. Trust: Traditional Ads Win Over Social Media Advertising originally appeared on Jugnoo Blog - Social Media is a Business: Social Media Presence Management under a Creative Commons license. The post Trust: Traditional Ads Win Over Social Media Advertising appeared first on Jugnoo Blog. Second only to personal recommendations is branded websites.
    [Social Media] Social Media for Business in 2012 [Infographic]
    social media Social Media marketingSince it was a short week, we’re going to go with an infogrpahic from Patricia Redsicker.
    [Social Media] Social Media Definition by Peeing [infographic]
    Social media (tools) are basically interactions between humans and what better way of illustrating this by grabbing on to something humans have been doing since the birth of mankind – peeing. took the idea to our creative guys and we played a bit around with it – threw some extra social media in and started illustrating… Enjoy our little bit to the evolution of the idea and please feel free to build on it. Similar Posts: Is Social Media Just A Buzzword? Great Case on Social Media Turned Into a Bad One by The Traditional Media.
    [Social Media] 5 Ways that Social Media Impacts SEO
    I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. How does social media activity impact search engine optimization? That’s a common question these days as publishers try to make the most of search and social for audience development. While the role of social media signals in Google and Bing’s ranking algorithms is still evolving there are already a number of ways that social media is having a clear influence. Hopefully you’ll find it useful.
    [Social Media] Which Social Media Channels Should I Use For My Business?
    In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today.  I will be following up with an in-depth detailed blog about each social media channel in the coming weeks. Sorry it’s a little long, but I hope this will help you… A few tips: Tip #1: Look into each social media channel and determine which will work best for your business. Social media may be free, but think about the value of your time! Many people lose their business focus while becoming social.
    [Social Media] How to REALLY Measure the ROI of Social Media
    “How do you measure the ROI of your social media efforts?&#. Social media investment is a legitimate issue that businesses have to face, now more than ever. So, being the problem solver that I am, I decided to figure out how to measure the ROI of social media once and for all. Why you need a strategy before entering the realm of social media. Why you should use social media to begin with. Why you should measure the ROI of your social media campaigns! These are gleaming examples of social media done right.
    [Social Media] How to Produce Social Media Content for Your Business
    If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! Just break down your blog into many different mini posts for Facebook, Twitter, Linkedin or other social media profiles. Posting content in this random way will not lead to social media success for your business. The Secret: BLOGGING!
    [Social Media] How Storytelling Grows Your Social Media Audience
    Are your social media profiles glorified resumes, or do they tell people what they really want to know – who you are and why they should care about you and your business? This means your social media has to meet new expectations. Media that markets these days does much more than create awareness. Stories help us thread together those pieces of information that are typically abundant in our social media profiles. That’s our challenge as social media marketers. It makes meaningful connections, which means it inspires. Tweet this.
    [Social Media] Social Media Checklist: Planning for a Very Social New Year
    We still have plenty of time to come up with some fabulous ideas for improving what we do in our communications, especially in social. This social media checklist isn’t designed to tell you everything you need to do in the new year. I can’t tell you that. What it is designed to do is get the new year ball rolling and help you make sure you’ve thought through the major considerations as you plan out your social media strategy for 2015. Social Media Checklist for the New Year Check : Did I dig deep into my 2014 analytics ? What about earned media?
    [Social Media] 48 Ways to Measure Social Media Success
    Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Similarly, in social media marketing, there are numerous intermediate “process” measures that don’t fit into an ROI equation, but which are vital in optimizing social media efforts in order to minimize “I” and maximize “R.” Nine Blog Metrics. Overall traffic.
  • JEFF KORHAN  |  FRIDAY, MAY 10, 2013
    [Social Media] Social Media is Still Uncharted Waters
    When it comes to social media, uncertainty has been, and for the foreseeable future, will necessarily be part of its use in your marketing equation. So, small businesses simply need to first get their feet wet, after which they will find their way if they follow a proven process, such as the one outlined in Built-In Social. Now that social media hype is beginning to fizzle, the truth is coming out from many social media agencies and practitioners – this is just getting started. This is especially true when it comes to social media.
    [Social Media] The Most Famous Celebrity and Big Brand Social Media Blunders
    Tweet We can learn a lot from how celebrities and big brands use social media. Well known celebrities, athletes, and brands are now using social media more and more to connect with and interact online with their followers. What’s great about this social media Infographic from creative agency  MDG Advertising , is it takes a look at some of the most notable social media blunders of the past few years and what the results were. We can also learn what “not-to-do” from them as well.
    [Social Media] Association Social Media Best Practices
    Last month, I presented at an Association Trends event about association social media. It was fun to talk about my favorite subject and especially fun to be part of a panel facilitated by Maddie Grant with association social media directors Susannah Murley  (SEIA),  Chad Davis  (NAHB) and Curtis Midkiff  (SHRM). Here are 10 association social media best practices I shared: Meet your members where they are. Every time I meet an association exec who declares “our members aren’t using social media” I can’t help but roll my eyes–really?
    [Social Media] 52 Cool Facts About Social Media - Danny Brown
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs 52 Cool Facts About Social Media July 3, 2010 127 voices share yours! Share 345 saves As social media continues to gain acceptance as a bona-fide communications platform, I thought it might be fun to have a cool fact about it for every week of the year. Bloggers use an average of five different social sites to drive traffic to their blog. 90% of Internet users know at least one social network. 52 Facts about Social Media.
    [Social Media] 3 Laws of Social Media
    Tweet The more we use and participate in social media, the greater the effects social media will have on each and every one of us. The fact of the matter is social media has not only changed life, it has forever recalculated it to the vastness of all probability. Our continuing refinements to social profile perfection, our hardly random status updates , our strolls through the proverbial news feed landscape all account for an extreme level of behavioural adjustment. Here are 3 laws the govern social media. 1. Laws of Social Media.
  • SMTHREE  |  THURSDAY, JULY 28, 2011
    [Social Media] Social Media and Authenticity
    Is that really the goal of Social Media. No – the object of Social Media is quality over quantity. It takes time and effort to build a solid base in Social Media. In the end, the goal of Social Media for any business or non-profit is to make money. Without opening the whole “social ROI&# can of worms – you are still looking for people to buy or donate. Social Media helps nurture that interest. Buying friends in Social Media is akin to staging a model home. It was only a matter of time.
    [Social Media] Find and Reserve Your Social Media Name
    Grab your name and secure your brand before someone else does A consistent social media identity across the Web is crucial for brands. Whether you’re trying to develop your company’s personality or your own, having many different names  creates confusion and dilutes the impact of all of your social media marketing activities. Brand Branding Facebook Google Plus Marketing MySpace Personal Branding Pinterest Search SEO Social Media Social Media Marketing Social Network Twitter YouTube Brand NamesThere are hundreds [.].
    [Social Media] Is Social Media Marketing Starting to Annoy You?
    More and more businesses are using social media as another mouthpiece for their promotions. Social media is their direct link to us. Unfortunately, some brands insist on just using social media poorly to just promote and broadcast. Using social media for business isn’t rocket science, it’s human relations 101. Do you believe those brands that aren’t actively engaging with their customers on social media are going to suffer in the long-term and that it’s just a matter of time? They have to earn it. Hertz.
    [Social Media] Is Social Media Marketing Starting to Annoy You?
    More and more businesses are using social media as another mouthpiece for their promotions. Social media is their direct link to us. Unfortunately, some brands insist on just using social media poorly to just promote and broadcast. Using social media for business isn’t rocket science, it’s human relations 101. Do you believe those brands that aren’t actively engaging with their customers on social media are going to suffer in the long-term and that it’s just a matter of time? They have to earn it. Hertz.
  • INBLURBS  |  TUESDAY, APRIL 24, 2012
    [Social Media] New Data Shows: Social Media Is Getting Results for B2B
    Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them. Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite. Successful businesses in B2C and B2B have embraced the wide opportunities which blogs and social media offers to them to spread the word and to reach their audience where there are around. Why should the customer than care about to make any further business with them?
    [Social Media] What’s Your 2013 Social Media Plan Look Like?
    Tweet It’s 2013 and there are still many businesses, big and small, without a social media plan. Diving into social media without having a plan is like trying to build a new home without a blueprint. For the past three years I’ve seen it so much I now consider it to be the number one biggest mistake made in social media marketing. She spent more time planning out that week than most business owners I’ve met in the last three years ever spend on their social media plan. appeared first on One Social Media.
    [Social Media] The FTC and Social Media: You Have to Disclose
    Your company participates in social media and you often share the work your organization does on your personal social networks. Many obliged the request on their personal social networks, but didn’t disclose PlayStation was a client. But the FTC guidelines are very clear: In any advertising medium (and they consider social media advertising), you must disclose your relationship with (c), #client, #sponsored, or similar identifier. It’s a scary place—the social networks. Following are the things you can do: Social media policy.
    [Social Media] The Social Media Pedestal
    This post is a reflection of the admirations and criticisms that occur in the social media world. The Social Media Pedestal originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Guest Posts bill dorman guest posts social media pedestalThis is a guest post by Bill Dorman. Now we wouldn’t want that as a persona, would we? Do you want to be there? Is it deserved? What responsibilities come with that? think they like me.
  • PAMORAMA  |  SUNDAY, AUGUST 14, 2011
    [Social Media] 10 Tools for Measuring Your Social Media Influence
    Meaningful exchanges constantly take place all over the social Web on a variety of platforms, connecting people and enabling them to share, critique, and interact with content and with each other. Social influence occurs when a person’s thoughts, feelings, or actions are affected by others. In the world of social media marketing, influence is currency. PostRank monitors and collects social engagement events correlated with online content in real time across the Web. TwentyFeet is a metrics aggregator for all your social media and Web properties.
  • JEFF KORHAN  |  FRIDAY, APRIL 19, 2013
    [Social Media] Small Business Social Media Accountability
    Recent tragic events here in the United States (and around the world) have heightened awareness of the global reach of media , especially social media, and the consequences for businesses using it. It is prudent for every business to recognize that they are a media company , and with that comes responsibilities for which is must be accountable. Many businesses autopublish information on their social media channels. This is precisely why delegating the social media function to a low-level employee is not a good idea. Just be social.
    [Social Media] ANNOUNCEMENT: Introducing The One Social Media VYou Channel
    And here’s how it is explained on the site: “ VYou allows people to broadcast video structured as conversations, offering the most personal form of social interaction on the web. Over the last few months we’ve been working closely with the team at VYou to develop a place where you and others can go to individually interact with our team  in order to learn more about social media marketing, online trends, technology, and everything in between. Our passion and goal as a team is to help people learn how to take advantage of the power of social media.
    [Social Media] The Social Media Landscape [Infographic]
    Last year, I posted a great infographic from that did a terrific job of roadmapping the social Web. As social media continues to evolve, it’s difficult to keep up with all of the changes. The acceptance of social media’s importance by consumers has increased very quickly. These days, a social-media marketing strategy has clearly become a a vital part of advertising and customer outreach. Advertising Digg Facebook Infographic LinkedIn Social Media Social Networking StumbleUpon WOM Word of Mouth YouTube Social media marketing
    [Social Media] The State of Social Media In The UK
    Another chance to look at the social media universe, analyse the trends and make the strategies. 2012 Social Marketing & New Media Predictions [White Paper]. New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money! Research/Study demographics England Facebook Linkedin Social Media social media 2012 Social Media statistics stats Twitter UKTweet Beginning of 2012 has brought in a lot of predictions and opportunities. UK Facebook statistics. LinkedIn. The losers.
    [Social Media] Social Media is Complicated [Infographic]
    As introduced to us by Business Insider , Buddy Media’s Social Enterprise Software is a suite of products is “designed to help brands build and maintain relationships with consumers to accelerate their business.” To demonstrate that complexity Buddy Media created this image that shows all of the brands/companies involved including: analytics, social scoring, ad networks, facebook apps, content curation, twitter apps, photo sharing, social TV, and URL shorteners… to name a few. ” Why do brands need help with this?
  • JUGNOO  |  WEDNESDAY, JULY 24, 2013
    [Social Media] Social Media Analytics Tool for Instagram & Tumblr
    Piqora , (in a previous life, known as Pinfluencer) has social media analytics for Instagram and Tumblr. Social Media Analytics Tool for Instagram & Tumblr originally appeared on Jugnoo Blog - Social Media is a Business: Social Media Presence Management under a Creative Commons license. The post Social Media Analytics Tool for Instagram & Tumblr appeared first on Jugnoo Blog. Social Media Social Media Management instagram analytics social media analytics tumblr analytics
    [Social Media] Tips from Canadian Startup Founders on Measuring Social Media Success
    There’s been a lot written about whether or not it’s possible to truly measure the return on investment (ROI) of a business’s social media efforts – especially with a limited marketing budget. Meanwhile, many marketers argue that the impact of social media transcends the hard numbers or conversions that they are currently able to analyze. “We know that there are many qualitative benefits that are difficult to measure effectively,” says Alyssa Richard, founder and CEO of , a Canadian mortgage rate comparison startup.
    [Social Media] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. 500 companies use at least one major social media platform. And 92% of small businesses say that social media is an effective marketing technology tool.
    [Social Media] Want Success on Social Media? You’ll Need Tradition Too
    Tweet With the emergence of all this “new” media (social media, blogging, mobile websites, mobile apps, digital marketing, digital video sharing, memes, photo sharing… the list goes on), we sometimes get wrapped up in the idea that alone, with simply social media, we can turn a business into a multi-million dollar, industry leading company! If you have a strong brand, strong brand presence and are willing to pour money, time AND talent into your social media, you WILL see success. Here’s Are you promoting your social media offline?
    [Social Media] Teens Social Media: What They Use With Who
    The  Global Social Media Impact Study  at the University College of London has found that Facebook has faded in importance for most teens, because Facebook is where their parents and teachers are. So for teens social media, there is a specific order to which apps are used to manage their social networks. So how are 16 – 18 year-olds using social media? Here’s an overview: Source:  UCL SOCIAL NETWORKING SITES & SOCIAL SCIENCE RESEARCH PROJECT. Social Media Management Social Media Presence teens social media
  • DANNY BROWN  |  FRIDAY, JUNE 26, 2015
    [Social Media] Tell Us Your Social Media Story
    What’s your social media story? The post Tell Us Your Social Media Story appeared first on Danny Brown - all rights reserved If you could have the space to say exactly.
    [Social Media] The 15 Types of Social Media Know-It-All
    It’s one thing to educate yourself, including on social media. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? There’s a social media “guru” wherever you turn, and it seems as if everyone and their brother is telling you how to do something on social, or not. Sometimes The worst kind of social media know-it-all. So I asked folks what they thought the worst kind of social media know-it-all was. ” 2.
    [Social Media] Social Media Pet Peeves
    We understand social media, we’re certified geeks, and we are here to learn at an even deeper level. still get the comment, all the time – Social media is a waste of time. Without further ado, I bring to you our list of top 10 social media pet peeves. This was not intended to be a rant, rather an attempt to eradicate douchebaggery from the social networks. And yes, you will continue to wonder why social media is not working for you. . Invitations to a gazillion different social networks. What are your social media pet peeves?
  • SOCMED SEAN  |  SUNDAY, JULY 29, 2012
    [Social Media] Can Publicly-Traded Social Media Companies Survive?
    Social media companies, like Facebook, who choose to trade on the exchanges are going to have to walk a fine line between serving their members and their shareholders.  Heck, Bono was a huge pre-IPO investor in Facebook but still isn’t an active participant in the social space. As a social network, LinkedIn focuses on the business of business. Featured Humor Social Media advertising facebook linkedin social media social networking Twitter yelpWorking for any publicly-traded is a unique experience. One simple word. Alignment.
    [Social Media] Social Media Strategy Template
    Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. However, only 38 percent of companies say they have a defined social media strategy. It would appear that two thirds of businesses are still “flying by the seat of their pants” when it comes to social media. Map the brand’s social graph. Meritus Media Inc.
    [Social Media] CEOs-Roll Up Your Social Media Sleeves
    The company earned an incredible amount of media coverage which put the company on the map. The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. Writing for the MediaBistro’s 10,000 Words, Lauren Hockenson might have summed it up best when she wrote about three takeaways , “Never underestimate the power of social media to become a megaphone for a cause.”. Social CEOs drive results. Frank Strong is a classically trained PR professional with new media savvy.  By Frank Strong. Armed with $9.8
  • PAMORAMA  |  SUNDAY, MAY 12, 2013
    [Social Media] 50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
    Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. BlitzMetrics ($) | Social media dashboards for your brand that monitor content across Twitter, Facebook, YouTube, Instagram, Tumblr, and more.
  • SOCMED SEAN  |  FRIDAY, APRIL 12, 2013
    [Social Media] [INFOGRAPHIC] Social Media Explained Through Coffee
    If you don’t “get” social media, grab a cup of coffee and walk through each of these steps and maybe this infographic will help you bridge the gap If, after reviewing it, you still don’t get social media…at least you have a cup of coffee. Blogs Facebook Featured Google+ Humor Instagram LinkedIn Pinterest Social Media Twitter YouTube blog facebook humor social media social networking wordpress For today’s funny Friday, I had to share this great infographic from the fine folks at MarketPlaceMaven.
    [Social Media] How NOT to Run Your Social Media
    Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. With that in mind, here are my top five tips to help you avoid some common social media errors. 1. How NOT to Run Your Social Media is a post from: Waxing UnLyrical.
  • SMTHREE  |  WEDNESDAY, MAY 11, 2011
    [Social Media] Social media selling
    The gist is that the Tupperware party is moving to Social Media. These were social gatherings designed to co-opt our personal relationships for financial gain. This video does a pretty good job of showing the difference in sharing pre- and post-Facebook: As you migrate your messaging and marketing efforts towards Social Media don’t lose sight of the benefits of old school relationship building. Steve Allan, Social Media Specialist. Did you see this article i n the New York Times last week? The bastion of MLM sales. Your thoughts? SMThree.
  • PAMORAMA  |  SUNDAY, JUNE 9, 2013
    [Social Media] 7 Popular Types of Social Media Fans [Infographic]
    If you’re using social media to market your company, you know that social media fans are not all alike. Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7  categories. Here’s a look a who they are, why they’re following your brand on social media, and what to do to get the most out of them. These social media followers think You Rock! Here’s a quick take on these different personas: 1. Awesome!
    [Social Media] More On The Social Enterprise: Social Media At Scale
    The discussion about a social enterprise and managing social media at scale has been growing. One recent example is the ebook from Sprinklr that compiles thoughts and recommendations from 30 social media experts. have always been a fan of what Michael Brito , Nilofer Merchant (a fellow Overlapper ), and David Armano have had to say about social enterprises. agree with the prevailing theme that enterprises have no choice but to embrace social media. need to qualify the SPOC in a social media context: I do not mean one social account (e.g.
    [Social Media] Social media salaries, titles, and job descriptions
    Thinking about hiring for social media? Here is a useful infographic on getting a social media job from the Daily MindFlash blog. This is actually targeted to people looking for social media jobs, but it’s equally useful for anyone looking to hire the right person. Enjoy. Featured Hiring infographics
    [Social Media] How B2B Marketers can Embrace Social Media
    An increasing number of companies like Intuit, Sysco, Cisco, GE Healthcare and AT&T are using social media for effective business lead generation. recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media. Leveraging social media for branding and building awareness helps B2B companies. Ways how companies can leverage social media: • Increase brand awareness. What sites, tactics and strategies are B2B marketers including in their social media outreach? Humanize B2B companies.
  • JUGNOO  |  TUESDAY, JULY 23, 2013
    [Social Media] Useful Tumblr Analytics for Social Media Management
    Understanding how Tumblr performs is part of a brand’s social media management program. Useful Tumblr Analytics for Social Media Management originally appeared on Jugnoo Blog - Social Media is a Business: Social Media Presence Management under a Creative Commons license. The post Useful Tumblr Analytics for Social Media Management appeared first on Jugnoo Blog. Social Media Social Media Management social media management tumblr analytics Lincoln Motor Company on Tumblr.
  • JUGNOO  |  MONDAY, JANUARY 30, 2012
    [Social Media] Reinventing Customer Service: Social Media Meets CRM
    ? I was asked to present a workshop on Social CRM for a Federated Press conference called “Reinventing Customer Service” The premise: Where do social media and CRM intersect to create an enduring and profitable customer relationship? Businesses realize that social media is not a fad–it’s even bigger than we think. Those who fail to understand this reality will not be part of tomorrow’s conversation: social media is “changing” the face of CRM. Enjoy! Enjoy this post? Tweet Buffer.
    [Social Media] 7 NEW Social Media Solutions to Grow Your Business
    You want to hit your social media marketing out of the ballpark , but with so many changes, updates, and new features, how can you know you’re leveraging every avenue available? Here are seven new tools and solutions that you should be aware of when marketing your business on social media. 1. Users can plan trips, projects, and weddings easier and faster by keeping the conversation visual and on the popular social media platform. 2. Now, the popular social media network is bringing video marketing to a new level with promoted videos.
    [Social Media] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Social Media Strategy and Best Practices. Social Media Tools.
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