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  • [Social Media] B2B Blogging Trends in 2011
    B2B Marketing Zone and Social Media In- former. accepted part of the online media. The blog is a very important communication channel and is often the hub for so- cial media activity by B2B organizations. However, as J-P De Clerck points out: It’s not about the media, the channels, the formats etc. JAy BAer: Social media is more important. Social Monitoring is important. Yann Ropars captures it this way: Blogging allows brands to cut through the social media clutter and. integration is with social media (e.g.,
  • [Social Media] Quantifying the Value of Social Media Engagement in B2B Marketing

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