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How Social Media Managers Can Set Measurable Goals for 2023  

Ignite Social Media

Or simply starting to be more consistent on social media. Here are effective ways social media managers can kickstart the year having the right goals in check. ’ Most social media managers would say: I want to increase reach, engagement, or traffic by X percent.

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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

Subscription design service Superside recently used this approach for a LinkedIn post promoting an upcoming webinar, using very niche hashtags like #aitutorial and #3dmoviestylecharacter with a broader but still targeted hashtag #characterdesign, which has over 14,000 followers.

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Omni-Channel Marketing: Creating the Right Mix for Your Brand

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. This webinar was sponsored by Act-On. We discussed ideas and tips for cracking the code on Omni-Channel marketing!

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From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media!

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Social Customer Service Is the New Heart of Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. We discussed why social media is becoming the primary channel for customer care.

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How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

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Staying Connected During a Crisis—A Quick Note From Our CEO

Hootsuite

Here are three small ways Hootsuite is going to help: Supporting our customers : in addition to our usual support and fully operational team, we’re launching a series of free online workshops on how brands can build better processes for crisis management, as well as a new upcoming virtual conference.

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