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Mindjumpers

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A Social Media Status Quo – Brazil

Mindjumpers

MARCH 21, 2014

The former popular social media network Orkut reportedly lost a whopping 95% of their Brazilian public after the introduction of Facebook. The growth of Instagram has also affected the country’s blogger segment to decline– especially within the fields of fashion and travel. Social Videos – Why, Where And How?

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Facebook Is Global, But Social Is Local

Mindjumpers

APRIL 5, 2013

Garinois-Melenikiotou, CMO of Estée Lauder, suggests in the article for Harvard Business Review, that by 2020, “global brands and agencies will reorganize themselves — with speed, agility, and editorial spirit — to create stories that will travel across countries without being lost in translation.” Mindjumpers Network.

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