Waxing UnLyrical

JUNE 21, 2018

Marketing strategy has shifted over and over again over the past several decades. The end result is that marketing strategy is no longer only about TV spots or catchy slogans. Around one third of the world is on some form of social media. This is the point of inbound marketing, social PR and (yes) authentic advocacy.

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Authentication Brands How To Review 125

Waxing UnLyrical

JANUARY 28, 2013

Among my faves: “Social media managers are ‘the mic,’ while community managers are ‘the DJ’ One is a master at pumping up the volume, while the other activates voices and mixes them together in rhythm.” .” So I was very interested to see what some of the answers were.

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Communities Jive Tips eBook 250

Waxing UnLyrical

JUNE 3, 2013

Even though it’s more than a year old, Maggie McGary ‘s post is a must-read for anyone considering a career in community management. Why: Carrie Keenan shares some great advice for those who are new to the Social Media Manager or Community Manager role. Taking Your Blog Post Series on the Road.

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Communities Community building Consultant Social Media Management 249

Waxing UnLyrical

JANUARY 22, 2014

Do you use Vine or Instagram videos as part of your digital marketing strategy? He does social media management for KimberMedia and teaches for @bgckids. Maybe not, but I am confident you’ll see them become much more common. What are your thoughts on the digital video revolution? He also blogs.

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Instagram Flickr Video Social Media Management 212

Waxing UnLyrical

SEPTEMBER 18, 2013

Lisa Larranaga Denten is the social media manager of Cision US. She manages the company’s Twitter , Facebook , Google+ , LinkedIn , Tumblr , and Instagram communities, contributes to Cision Blog , and assists with content, social strategy, and tactics.

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Eventful Hashtag Community building Tumblr 195

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

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Module Consultant Course Campaign 100

Waxing UnLyrical

OCTOBER 26, 2016

In addition to stalking dozens of utilities online, we conducted executive interviews with several social media managers. A few declined, but most accepted our invitation to chat about their jobs and their company’s approach to social media. What did we learn? Well, a lot. Pages and pages worth, in fact.

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