SocialFish

DECEMBER 20, 2010

You need a strategy with clearly-defined goals and objectives. You should be thinking about who, on your staff, will lead your org’s social media efforts. Because everyone knows, by now, that social media is not a fad and is not going away. You have all those boxes checked and you’re golden, right?

Social Media Management 244

Social Media Management Social Media Communities Organization 244

SocialFish

NOVEMBER 12, 2010

The objective of social media education programs is to provide an understanding about fast-growing, evolving social media from a marketing and public relations perspective. Students are typically required to participate in a team project to create and implement social media marketing strategies for real world clients.

Organization 229

Organization Social Media Social Media Management Skills 229

SocialFish

SEPTEMBER 9, 2010

Everyone’s trying to figure out how to manage internal process and organizational changes. Everyone’s trying to figure out how to staff their social media management efforts. So the point is this – check out Jeremiah’s post on the ten criteria of social business maturity. Make your own list.

Social CRM 176

Social CRM ROI Collaboration Social Media Management 176

SocialFish

MARCH 16, 2011

Social CRM is a term fraught with some confusion. It was coined in the corporate world to describe a business strategy for managing customer relationships in the age of social media. How might associations incorporate Social CRM to recruit and retain members?

Social CRM 213

Social CRM Skills Project Process 213