Jeff Esposito

DECEMBER 9, 2010

My friend Ari Herzog asked me to pen a post on his blog to shed some insight into being the man behind the curtain of a corporate social media team. This post ran earlier in the week on Ari Herzog’s Blog. I wanted to share with you in case you missed it over there.

Social Media Management 48

Social Media Management Social Media Education Conversation 48

Jeff Esposito

MARCH 25, 2013

If you read business publications, blogs or websites to any extent, you have probably heard about community management. Next to social media management, community management might be the hottest buzzword or buzzcareerpath (I think we just made up a new buzzword).

Communities 40

Communities Survey Social Media Management Upcoming 40

Jeff Esposito

JANUARY 28, 2013

The 60-page ebook is filled with useful tips from leaders in the space and covers a variety of topics including the customer service/community manager dynamic, advice for new community managers and the role of community management in marketing. A Collection Of Community Management Advice from Marketwire.

Communities 44

Communities Tips eBook Social Media Management 44

Jeff Esposito

JANUARY 30, 2013

As a fan, I thought it was a pretty cool gesture to the fans; as a social media manager, I loved how they asked their fans for what they wanted to see as opposed to content the brand wanted to share. Through the early part of the week, the team has lived up to the offer of giving fans what they asked for.

Case Study 41

Case Study Travel Social Media Management Team 41

Jeff Esposito

JUNE 2, 2015

This mixing of products is something that most social media managers should be familiar with from Facebook. Many social media managers will discredit a platform or network because you can’t get real data or “my customers aren’t there.”

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

This mixing of products is something that most social media managers should be familiar with from Facebook. Many social media managers will discredit a platform or network because you can’t get real data or “my customers aren’t there.”

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

AUGUST 17, 2012

Hiring for a Social Media Management Role? Start Here – this piece from Olivier Blanchard is very smart and something that folks should bookmark or share with others looking to start a social media program or hire a person to lead theirs or take it to another level.

Klout 40

Klout Social Media Management Instagram Social Media 40