Direct Marketing Observations

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Is social media territorial? Should it be?

Direct Marketing Observations

Danny Wong , the co-founder and Lead Evangelist for Blank Label says that PR should own social media because that department knows “what the appropriate messages are for the company’s followers.”.

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The Consistency of Being Inconsistent in Digital

Direct Marketing Observations

Digital is moving so fast, that it is really hard for a lot of digital leaders, or social media managers to show the results that are required from their C-suite counterparts. If what you’re doing, does not concretely answer in the positive one of the above 3 questions, the clock is ticking.

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The One Mistake Every Marketer Makes with Social Media Every Day

Direct Marketing Observations

You may set it and forget it and then move on to the next task on your social media to-do list. Additionally, part of your social media manager duties may include looking at the data, i.e. looking at the numbers. It’s tailored to your company and it speaks to your audience. What was the reach?

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The Social Media Self Assessment Checklist-22 questions

Direct Marketing Observations

Do you know how to monitor trends in any industry and collaborate with upper management to ensure preparation for potential changes within a market segment? Could you work with global practice leads and other social media managers to develop, document, and share social media strategies and successes?

Questions 196
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Social Media Marketing:Do you know enough to know where to begin?

Direct Marketing Observations

But the point is, by listening for a bit, that gives you a feel for how things work in social networks and how brands, conversations, posts, links and search results all evolve because of social media. Managing it takes a little bit more skill.

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A Look Back: What to Look for in Your Next Social Media Director Hire

Direct Marketing Observations

Could you work with global practice leads and other social media managers to develop, document, and share social media strategies and successes? Social media is the best place to collaborate on best practices of what works and what doesn’t. If you don’t? Next in line please… 13.

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What Does it Take to be a Senior Social Media Manager? [Infographic]

Direct Marketing Observations

Think just because you play on Twitter and Instagram, have a Tumblr page and have a Facebook account that you could “do” social media for a large company? social media infographic social media manager' You might want to rethink that.,,