Convince & Convert

JUNE 15, 2012

According to SEOMoz 2011 Ranking Factor survey the top two factors influencing rank are link related. In the same way that Google can construct a link graph to determine the value and worth of a link, the same can be done with the social graph by mapping out the relative value of specific “people” in the social sphere. (In

Google 125

Google Content Construction Social Graph 125

Proactive Report

JUNE 4, 2014

It’s also not 100% accurate and reliable, because the minute someone knows they’re being surveyed they are no longer in a natural, genuine conversation about your products or your industry. On social media we happily bare our souls, so social intelligence is there for the taking.

Social Graph 49

Social Graph Survey Research Social Media 49

Proactive Report

JULY 28, 2011

The Burson-Marstellar Crisis Preparedness Survey highlighted some scary numbers: Only 20% of companies are well prepared to deal with an online crisis, 45% are somewhat prepared, but vulnerable and 35% are totally unprepared. While you are doing that write a social media policy and arrange for some social media training.

Social Media 89

Social Media Jive Strategy Social Graph 89

Proactive Report

JANUARY 5, 2011

You have to listen to your audience and dig deep into that social graph to discern what kind of content you should be producing and who would be interested in it. Have you become your company’s best conversationalist? How do you find the stories that the market really wants to hear?

Social Media 76

Social Media Social Graph Survey Conversation 76

Proactive Report

NOVEMBER 10, 2012

(A social audit.) Social Audit. A social audit maps your brand’s complete social graph – both internal and external. The Burson-Marstellar Digital Crisis Report showed that 79% of the 800 companies surveyed globally said they expect a major crisis within the next year.

Mobile 111

Mobile Reputation Social Graph Skills 111

Proactive Report

DECEMBER 21, 2010

A social registration and log-in helps your visitors – they save time and keeps them connected to their friends. It helps you because you become part of the their social graph. Do you have plans to upgrade to a social hub in 2011? the average Facebook users now shares 12 pieces of content a week.

Sites 85

Sites Trends Social Media Social Graph 85

Proactive Report

OCTOBER 30, 2011

Businesses are lagging way behind their customers in the use of social media: 80 percent of economically active people in the US are active on social media. Only 50 percent of companies surveyed say their social media efforts are serious, yet not a core function. It pays to map your social graph.

Social Media 95

Social Media Retail Airlines Social Graph 95

Webbiquity SMM

AUGUST 28, 2012

” What exactly is a social graph? Writing that “one thing I don’t like (about social media) is that technical people like to make up new fancy words to describe what they make, even if no one knows what they mean,” Mike Moran explains in plain words what a social graph is and what its limitations are.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 8, 2010

Perhaps it’s different for those *working* in social media, whose real name is therefore relevant, to the majority of people who just use it? I’m rarely spammed on Facebook, except with friends’ Farmville updates and surveys. The Live Feed and Social Graph is what they are selling marketers on.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Webbiquity SMM

APRIL 9, 2012

Search Social Media More Efficiently with Greplin. Josh Peters reports that Greplin is a powerful tool for topic-searching across your “personal social graph,” to find instances of people you’re connected to talking about topics you’re interested in. 48 Free Social Media Monitoring Tools by DreamGrow.

Review 200

Review Tools Social Media Klout 200