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The 3 Building Blocks of Social Business Evolution

Convince & Convert

Organizations need to be smart and think long term before investing in technology applications that facilitate internal collaboration (Jive, Lithium, Yammer), social listening (Radian6, Meltwater), measurement (Rowfeeder, Argyle), social relationship management (Sprinklr, Syncapse Platform) and social CRM (Nimble, JitterJam, Pivotal).

Lithium 146
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Is Your Twitter Addiction Paying Off

Convince & Convert

link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out. So at the end of the day, it's projects or people I can point to, as evidence that it's worked, no so much a number figure, however you want to dice it.

Twitter 125
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Be a Social Business: PR Trends in 2011

Proactive Report

For three years or so savvy companies and organizations have been experimenting with how to become a social brand. They’ve experimented with social media campaigns and activities, mostly in the marketing and PR arena. Some have been dragged into social CRM by their customers.

Yammer 105