Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. If they are social media savvy, you can follow up via Twitter direct message. It’s in our DNA. Customer service?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Jeff Esposito

FEBRUARY 27, 2013

Last week a good friend posed a question in a social group about a company not getting back to her after tweeting to them about a duplicate charge. While I felt her pain, I went on a rant of my own about social CRM and the expectations that we have.

Social CRM 42

Social CRM Klout Case Study Social Media 42

SocialFish

APRIL 11, 2011

If you’ve missed our other announcements, the Think Tank is an online, peer-to-peer learning hub for social media practitioners in associations and nonprofits. We’ve already built several learning modules, including: 6 Steps to a Great Social Media Policy. Top Tips: Twitter Lists.

Social CRM 186

Social CRM Module Policies ROI 186

Dave Fleet

APRIL 12, 2011

That’s why I was really interested to see a note from Shashi Bellamkonda on the Social CRM Pioneers group , pointing to some interesting research by Microsoft and Psychster on the effect of companies acknowledging issues via Twitter on the actions and perceptions of customers.

Social CRM 379

Social CRM Cost Microsoft Issues 379

Waxing UnLyrical

MAY 7, 2014

The Complicated Problem of Social CRM. Why: Social CRM isn’t always as easy to set up as it sounds. Twitter Facebook Google+ LinkedIn Weekly Roundup: Problem Solving. Why: In this WUL classic, I examine whether PR pros and firms themselves are the main source of negative public perception of PR in general.

Social CRM 186

Social CRM B2B Conference Consultant 186

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 125

Twitter Metrics Social CRM Consultant 125

Hootsuite

SEPTEMBER 7, 2021

Social CRM (customer relationship management) is becoming the expected standard for businesses of all sizes. Brands can no longer afford to use social media in isolation. The valuable insights gleaned from social interactions need to be available to all departments. What is social CRM?

Social CRM 128

Social CRM Strategy HootSuite Microsoft 128

Justin Levy

JANUARY 23, 2013

Industry experts, Justin Levy and Michael Brito , lead the charge along with special guest, Jason Keath , by giving practical advice on how companies can create their own social business strategy that will push them well beyond their competition.

Social CRM 275

Social CRM Overview RSS Social Media Management 275

Sprout Social

JANUARY 3, 2017

Check out the topics for January and join in on the conversation on Twitter. January 4, 2017: Maintaining a Social Media CRM. Sprout Product Focus: Social CRM. Organizing and keeping track of community members across social networks can be incredibly overwhelming. New Year, new trends!

Upcoming 62

Upcoming Social CRM Tourism Travel 62

Webbiquity SMM

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. Each major social network has its own set of applets designed to help you save time and generate better results. Different goals mean different requirements.

Social Media 234

Social Media Tools Software Curation 234

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Social CRM is still confusing. eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Adding a Twitter field to your contact records is only a start. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Janet Fouts

JANUARY 28, 2018

Agorapulse is an all-one social media management tool that’s recently introduced some new and improved scheduling features; one of them is the introduction of content categories to the queue and the other, bulk uploading for scheduling updates or adding them to a queue. Social inbox for monitoring your mentions and engaging.

Social Media 217

Social Media Tools Marketing Collaboration 217

Twist Image

FEBRUARY 18, 2012

In a more simplistic way: if everything you do happens on Twitter , who owns the direct relationship with the consumer? You or Twitter? Twitter owns the data, analytics and information behind it. The Last Temptation of Social Media. online social network. social crm. social media. google plus.

Social Media 108

Social Media Yahoo Social CRM Data 108

Sprout Social

AUGUST 25, 2022

Scale engagement with tasking and social CRM tools. Manage up to 10 social profiles. Paid social reporting for Facebook, Instagram, Twitter and LinkedIn. Professional . 149 per user/month billed annually (or $169 month-to-month). All the benefits offered by the Standard Package.

Social Media Management 122

Social Media Management Cost Social Media Price 122

Convince & Convert

MAY 18, 2011

How important is speed of response on Twitter? I get creeped out when a brand on Twitter replies quickly to a comment I just made. It may seem inconsistent and fickle, but we don’t always like a fast response to a brand mention on Twitter. Think less about your business and more about appropriate behavior in a social situation.

Twitter 123

Twitter Price Travel Buy 123

agora pulse

NOVEMBER 6, 2017

A social media monitoring tool helps you stay in touch with your followers and listen to what people say about you and your industry. Some tools just give you the basics while others provide a more comprehensive, social CRM style solution. It will also help you craft more effective marketing strategies.

Social Media 119

Social Media Tools Geotagging Social Media Management 119

Convince & Convert

JULY 31, 2012

Access to Social Signal. This gives Google an end-run way to get Facebook and Twitter and Pinterest and Linkedin activity signal into the Google search algorithm, since they’ve been unable to keep that stream alive via biz dev deals. Launch Adwords for Social. But it’s brilliant. 4 Reasons Google Bought Wildfire.

Google 164

Google Adwords Software Social Media Management 164

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. If someone signs up to follow your company on Twitter, when you tweet will that person see it? That depends upon how many other people/brands they are following, and how often they check Twitter. Social media connectivity is digital bumper stickering. Very, very few.

Social Media 135

Social Media Strategy Social CRM Consultant 135

SocialFish

OCTOBER 1, 2010

Do you need a social-media succession plan? SmartBlog on Social Media). How to get Over Your Fears of Social Media (Valeria Maltoni). Four reasons your Executive Director should be on Twitter (John Haydon). Which is More Powerful: Social Proof or Social Pioneering? Can an AMS Do Social CRM?

Analysis 165

Analysis Social CRM Construction Foursquare 165

Techipedia: Tamar Weinberg

JANUARY 26, 2011

I asked a big brand on Twitter for help and they gave me a canned response. I miss the days when social media was more personalized. A big US brand with over 100,000 Twitter followers has run into the problem that I tweeted about above. Social media is about real engagement and truly connecting with people.

Findability 201

Findability Domain Name Policies Social CRM 201

Firebelly

NOVEMBER 15, 2012

One hotel chain has a process to monitor Twitter, where they will say “Hey Dennis — man, sounds like a bad day. At first, I felt like the winner of “Who Wants To Be a Millionaire”, except on Facebook or Twitter, I have an unlimited number of lifelines, not just three. Ask for Jim.”

Social Media 241

Social Media Hotels Retail Airlines 241

Koka Sexton

DECEMBER 28, 2012

I’m impressed and proud of the social marketing team at InsideView for the innovation and results that have driven market leadership and a quantifiable revenue stream from social media. The ROI of Social Media. I wanted to share what a social marketing machine looks like from a 10,000 foot level.

Social Media 71

Social Media Sysomos Social CRM ROI 71

Laurel Papworth

JUNE 17, 2012

For example, I added the browser button so that when I am on Twitter it shows the tweeters Klout score live with the tweets. See the K button below: Klout is fed into most of the main social media monitoring systems. Reuters uses Klout of CEOS on Social Media. Social Media Monitoring stations such as Radian 6.

Klout 101

Klout API Influencer Social CRM 101

Mindjumpers

AUGUST 31, 2010

Anyone out there with experience on this or other social CRM kinda tools like Jitterjam? Dan Co-Founder Joakim Ditlev says: September 3, 2010 at 7:56 am Thanks for sharing this. It looks really cool – especially the part about discovering influencers. Leave a Reply Click here to cancel reply.

Tools 210

Tools Marketing Nielsen Social CRM 210

Koka Sexton

JANUARY 21, 2012

A few weeks ago I tasked the team to pay closer attention to the community we have developed on Twitter. Thankfully we have a fairly engaged community on Twitter that shares our content and also sings our praises. Tweets like this give me a warm feeling that we are doing something great in the Social CRM and sales productivity world.

Engagement 102

Engagement Social Media Social CRM Metrics 102

Convince & Convert

JULY 29, 2012

Social media’s impact on this lead generation is relatively easy to ascertain, especially using social CRM software that ties to web analytics, such as Argyle Social (a Convince & Convert sponsor and what we use), Awareness , or Expion. Remember, social media success is about the wizard, not the wand.

ROI 138

ROI Social Media Social CRM Survey 138

Sprout Social

AUGUST 3, 2016

Social CRM Tools Offer a Personalized Experience. Context Is Critical to Social Relationship Management. With this release, Sprout’s social CRM now includes Contact Views for both Twitter and Facebook. Then, seamlessly navigate back to the specific conversation in which you were engaging with just one click.

Social CRM 40

Social CRM Facebook Avatar Collaboration 40

Justin Levy

JANUARY 23, 2013

Industry experts, Justin Levy and Michael Brito , lead the charge along with special guest, Jason Keath , by giving practical advice on how companies can create their own social business strategy that will push them well beyond their competition.

Social CRM 100

Social CRM Overview RSS Social Media Management 100

Buffer Social

NOVEMBER 14, 2018

“It means we don’t have to start from scratch with every conversation on social. . ” To encourage more sharing, and reward those customers who do share their Kimpton experiences on social media, the Social Listening Desk team will ‘Like’ posts featuring their hotels and restaurants.

Social Media 111

Social Media Hotels Marketing Social CRM 111

Proactive Report

MAY 1, 2010

The point of Twitter is that it is real-time. Three Use Cases for Social CRM. Alhtough this article is titled “for social CRM&# , the ideas apply equally to PR. Twitter: More a News Medium Than Social Network. Here is the first one. 5 tools you can use to schedule Tweets.

Social Media 74

Social Media Social CRM Social Networking Analysis 74

Laurel Papworth

MAY 23, 2010

I mentioned on Twitter that I would like to go to Australia Sharepoint Conference but can’t justify the price of the ticket (not core business for me). So Kerriann contacted me on LinkedIn (not Twitter) and offered me a ticket. Any social media stuff we should know about? Interesting. Deon Taylor , Lionel Gomes Da Rosa.

Sharepoint 63

Sharepoint Conference Social CRM Microsoft 63

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. I was just introduced to you and Scott via twitter. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Review 115

Review Social Media Social CRM Consultant 115

Koka Sexton

JANUARY 14, 2013

Then there was 2007 when I joined Twitter and it all started to make sense. A Twitter profile should be as mandatory as an email address and phone number for sales people. If you dont think there is a reason to have a Twitter profile, read The Ultimate Guide to on How to Use Twitter for Social Selling.

B2B 92

B2B Social CRM LinkedIn Class 92

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Twist Image

APRIL 17, 2012

A social business is a sharing business. The bigger consulting firms are getting all hot and bothered by the notion of social business. We've gone from social media to social CRM and then straight to social business. Move from social media tactics to a philosophy of sharing. corporate twitter feed.

Wiki 102

Wiki Hotels Social CRM Retail 102

Convince & Convert

NOVEMBER 15, 2011

Too often, we try to wield these case studies as a crude evidentiary weapon, trying to persuade ourselves or our superiors that our belief system around social media, social business, social CRM and all that jazz is in fact correct. The comments can also be shared to Facebook or Twitter. Again, so what?

Case Study 139

Case Study Study Social Media Repository 139