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Not Tracking Social Media ROI is Your Fault

Convince & Convert

white paper. This is one of my favorite examples of self-contained social media ROI , from the fast casual chain California Tortilla. We do this via survey for tourism clients, investigating the role of social interaction and content consumption on travel intent, length of stay, likelihood to return, etc.

ROI 138
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” iMedia Connection ). Jeff Bullas ).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] Travel Trends – Social Fallacies, Smaller DMOs, Leading Hotels, Benchmarking, Disneyland Gets twitterjacked « Travel 2.0 [.] link] Social Media Myths and Reality » The Buzz Bin [.] &# And I reply, “I don’t build web sites. I market them.&# Great stuff, thanks Jason.