Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day.

Social Media 140

Social Media Strategy Tourism Social CRM 140

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FEBRUARY 10, 2010

&# And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. A Social Anthropologist, Hidden In Your Keyboard Flowtown enables you to enter any email address, and the system instantly reports back where and how that address is connected on the social Web.

Social Media 127

Social Media Marketing Social CRM Consultant 127

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MAY 4, 2010

On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. As for the ideal dynamic today, Enterprise 2.0 differs from its predecessor. Long and expensive consulting engagements often missed their mark.

Social Media 116

Social Media Strategy Consultant ROI 116

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MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications.

Social Media 117

Social Media Strategy Statistics Metrics 117

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JUNE 17, 2010

Assuming, however, that you are not using some sort of @ptbarnum system to generate thousands of followers). But, the number of followers you’ve accumulated is a metric that everyone looks at (admit it), and it’s at least a decent barometer of how well you’ve cultivated Twitter. I look at it a little differently.

Twitter 125

Twitter Metrics Social CRM Consultant 125

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FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’re working on tweaking the subscription center at the top a bit, too.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

FEBRUARY 23, 2010

link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? When applied to the area of Social CRM, we see the majority (+90%) of activity as reactive (social monitoring)– very focused on the service-side. – [link] (via @jaybaer) randyx123 I like your post Jay.

Social Media 117

Social Media Strategy Social CRM Company 117

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MAY 5, 2010

Research + brand community + marketing to women = social media success. link] via… [link] MarketResearch.com Fresh twist on conventional mkt system – RT @jaybaer: Research+brand community+marketing to women=social media success. Social media success.

Social Media 125

Social Media Case Study Strategy Study 125

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MAY 25, 2010

link] Shane Jacob Like this post from @jaybaer nice advice on addin online marketing to an agency's services [link] [link] Shane Jacob Like this post from @jaybaer nice advice on addin online marketing to an agency's services [link] [link] Patrick Reyes The digital eco system can be applied to large companies too!

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

APRIL 6, 2010

Test & Track Create a piece of content (remember to include your key phrases), and post it to the first rung in the ladder (Twitter, in this case) Use a tracking system (I prefer bit.ly) to determine how popular that specific piece of content was with your audience. GREAT INFO!

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

MAY 11, 2010

I have a great example: One that Facebook killed because it wasn't in line with their mass media-based (impressions and “size of network&# used to create it) values system. The parts that prompt people to DO things — like buy or become part of a system of VALUE EXCHANGES (prompts) that leads to a sale.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. I believe the key point is building relationships with social broadcasters.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

APRIL 13, 2010

For two reasons: 1) their music is part of my nervous system now and still resonates with me; 2) more importantly, theirs is the story of a lifecycle. I do all my home-based Webinars on my feet. A friend is coming to town to knock out some social media strategy for a mutual client. link] jaybaer Great advice!

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems).

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

AUGUST 31, 2010

Instead, our lack of social conversation is a byproduct of technological realities that do nothing but create obstacles for actual conversation. Also the Q&A system that linkedin and more and more sites are starting to use (sprouter, inc, etc…) while being very structured, could certainly be considered conversational.

Conversation 116

Conversation Social Media Social CRM Consultant 116

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AUGUST 26, 2010

The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level. RowFeeder – Raw and Ready That’s what I like so much about the new RowFeeder social data gathering system.

Social Media 119

Social Media Strategy Analysis Reputation 119

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SEPTEMBER 21, 2010

Companies need to get the values right, the message right and the right systems to support their customers before entering into a social media marketing program. Companies need to get the values right, the message right and the right systems to support their customers before entering into a social media marketing program.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

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SEPTEMBER 21, 2010

Is that a recent add to the system? Very simple, these are questions that don't need the complexity of Radian6 or other tope end monitoring systems. Great point on flashy not always being better. I do have a question for you though. On your chart, you show that SM2 can get down to the state level on the geographic filter.

Social Media 155

Social Media Radian6 Strategy SM2 155

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MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Reading them through, I really wish we could have done a series of Webinars, because the content is simply outstanding. SM is here to make communication more human, scalable and actionable.

Social Media 119

Social Media Strategy Consultant Publishing 119

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JUNE 15, 2010

This is a social address book, and social CRM application at each extreme. Perhaps operating system has something t do with it as well? Perhaps operating system has something t do with it as well? It is a paid feature, you buy credits and can do emails one at a time selectively.

Social Media 153

Social Media ScoutLabs Company Consultant 153

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JUNE 3, 2010

But this is a pretty clumsy setup, and wouldn't apply to other content publisher's various rating systems. I can see them striking a deal where, say a 3 star rating and up constitutes a 'Like', and is posted to the user's Facebook wall.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

JULY 8, 2010

They need to have a means of communication external to their system. This allows them to tell you when the system is down or experiencing service issues. All of those Friend Request and Follower emails sent by Facebook & Twitter respectively pull you back into their system & increase usage/engagement.

RSS 128

RSS Research B2B Consultant 128

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APRIL 22, 2010

Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ).

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

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JULY 13, 2010

.&# I’m sure management at a lot of agencies feel that it is easier, less expensive and less time consuming to tap a few social media experts, put them into a department, shut the door and go back to their traditional PR bread and butter that’s easy to understand and even easier to bill. Obviously, this isn’t the right approach.

Social Media 138

Social Media Strategy Consultant SEO 138

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AUGUST 4, 2010

I'm disappointed that it took 7 days, multiple posts on Twitter, Facebook, TripAdvisor, Yelp, as well as their web and phone complaint system, and really disappointed that someone documented it as resolved when it wasn't. But it shows that persistance with a voice across platforms can get a response eventually.

Social Media 130

Social Media Strategy Comments Course 130

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JUNE 30, 2010

How many of you reading this have been annoyed in the last week by reaching a computerized answering system instead of being allowed to speak to a customer service rep? But get a real person talking back to you, then you may have a customer. If not, a person who will refer you to potential customers.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

APRIL 7, 2010

Arm your manager with a mobile device and an email alert system: For the final question of the #socialmedia chat, we talked about tips for businesses looking to take advantage of Foursquare. This is already tracked via advanced payment computer systems of today). Depends on your resources and how big these geo-apps get.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

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JUNE 23, 2010

If you can control the constraints of a system, you can influence the order within that system. In crowdsourced systems – or in self-organizing systems – control of the community from the top down by administrative decree won't work — but controlling the captology of the system just might.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Techipedia: Tamar Weinberg

JUNE 23, 2010

I do think people have abused the system and many have lost credibility. I feel like I say these same things over and over and over again on my webinars and still people don’t listen, or maybe they hear the words but it’s all “Greek.&# That’s what Social CRM systems are trying to solve.

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

JUNE 16, 2010

Example: An educational supply company that discovered customers using their lite diffraction “rainbow glasses&# (grade school science teachers) also used them as wedding party favors (when the lights went out, glasses go on and psychedelic experiences begin w/ the DJ’s light systems). Result: A new market discovered.

Social Media 119

Social Media Strategy Mobile Consultant 119

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SEPTEMBER 20, 2010

I cannot every emphasize enough to the members of my web site and those who attend my semi-annual Niche Affiliate Marketing System user conference the important of relationship building. [link] from @jaybaer [link] David Perdew Exactly, Jay! Sure: if you want to reach 1000 people to get them into your list, you can do that in a snap.

Social Media 159

Social Media Strategy Affiliate marketing Company 159