Convince & Convert

NOVEMBER 29, 2011

Your speed in answering the social media telephone is no different. Social media is unique in that businesses are using the exact same tools and playbook that customers are using in their own lives. This creates a problem even bigger than speed. Shared Tools Equals Less Patience.

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Social Media Foursquare Sports Fashion 127

Convince & Convert

APRIL 1, 2010

Instead, it’s the standard sports franchise drivel, including ads for home equity loans above the team logo. But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Yep, that’ll get fans in the seats. So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JUNE 3, 2010

link] [link] Elise Duplin What BP Can Learn from Umpire Jim Joyce | PR 2.0 | Social Media Consulting – Convince &Convert [link]. link] jaybaer Makes me wonder if the reason it worked in sports is because it was an umpire, not a player. RT @intersection1: RT @jaybaer: The power of "I'm Sorry."

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Social Media Strategy Consultant Social CRM 157

Convince & Convert

MAY 20, 2011

For social media, one hand giveth (instant spread of the Bin Laden news) while the other hand taketh away (seemingly daily stories about a company or person doing it “wrong&# ). The belief in decentralized social media and every employee being in marketing is taking root in America. Trust Is Not a Four Letter Word.

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Social Media Sports Training Education 131

Convince & Convert

AUGUST 11, 2010

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained. If you want to support an IU sport, I would choose men's soccer! Definitely.

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Social Media Strategy Travel Team 116

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. More to the point, oughtn't authors of social media marketing books stray away from writing such books?

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin.

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Klout Nielsen Influencer Social CRM 161