The Realtime Report

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Social Responsiveness: Norway Takes the Gold, U.S. Companies Areā€¦Last

The Realtime Report

Companies in Norway respond to 87% of all customer questions posted to brand Facebook pages, taking the gold in the “ socially devoted ” rankings based on data collected by social media measurement firm Socialbakers.

Company 170
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Customer Service on Twitter: Top Brands Respond To Only 14% Of Tweets

The Realtime Report

A new study by CRM analyst Ashley Verrill revealed that many of these tweets go unanswered — over the course of 4 weeks, brands responded to only 14% of the tweets sent. The “Social Customer Service Race” Study. The questions fell into 5 categories: Urgent, or I need help right this second. Positive (“thank you!”).

Brands 193