Dave Fleet

SEPTEMBER 14, 2011

Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. which weren’t originally designed for business uses.

Social CRM 318

Social CRM Small Business Video Guidelines 318

Dave Fleet

OCTOBER 31, 2011

The author, Adam Metz , takes the reader through a straightforward, easy-to-read summary of the concept and potential for social CRM, but that’s really only part of this book. The Social Customer is divided into three sections: Section One takes the reader through an overview of the topic of social CRM.

Social CRM 260

Social CRM Review Overview Energy 260

Dave Fleet

JANUARY 9, 2012

The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers ( here’s my review ). Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (review coming soon). Content Rules ( here’s my review ). This year, I’m shooting for 36.

Social CRM 304

Social CRM Flickr ROI Review 304

Dave Fleet

JUNE 28, 2010

then explores some core basic facets of business social media covering: The social media mindset. Developing a corporate social media approach. Current developments such as location-based tools, social CRM and VRM (vendor relationship management). Practical pointers including measurement approaches.

Review 261

Review Engagement Social CRM Social Media 261

Dave Fleet

APRIL 12, 2011

That’s why I was really interested to see a note from Shashi Bellamkonda on the Social CRM Pioneers group , pointing to some interesting research by Microsoft and Psychster on the effect of companies acknowledging issues via Twitter on the actions and perceptions of customers.

Social CRM 379

Social CRM Cost Microsoft Issues 379

Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Acquired by. Jive Software. January 2010. February 2010. April 2010. April 2010. Scout Labs. Lithium Technologies. May 2010.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

JULY 18, 2011

People who are pressed for time and just want to get the answer with no frills may prefer quick step-by-step how-tos, for example, while others look for more social interaction and conversation. If you can, take the time (and/or money) to do the research to identify those needs.

Tips 353

Tips Social CRM Reputation Knowledge Base 353