Bravo Dan Gilbert – a PR stunt that worked
Jeff Esposito
JULY 21, 2010
That said, you make some interesting points about what the club should do with the goodwill and social capital they have built up. Think he should have done what Abe Lincoln would have done. Write it, and burn it. I especially like the Dawg Pound idea. You nailed it–the team can't do this, but the fans certainly can.
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