Janet Fouts

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Don’t Squander Your Social Capital

Janet Fouts

Social capital is one of the new buzz words of the decade. Tara Hunt calls it “ Whuffie “ Whatever it is, the better your social capital the more likely it is your followers will take action. Those are the ones with social capital. How much Klout you have is one way to measure it. Numbers game.

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It’s Time to Give for Change Every Day

Janet Fouts

Our family supports a fair number of causes though, so we are not going to miss the opportunity to play off your guilt and your social capital to help a worthy cause. Use your social capital to help spread the word. Recession or not, there are people who need help and some of us have enough to be able to give a little.

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Is it time for a social media purge?

Janet Fouts

Social media is slowly becoming more social. That initial urge to have more "friends" than anyone else is fading as we realize the consequences of connecting for the sake of numbers and perceived influence.

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14 step bare-bones guide to influencer outreach

Janet Fouts

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Is influence based on number of connections? Klout , Peer Index or Kred score? A combination of all of the above?