Direct Marketing Observations

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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

In 2000 Google was a 2 year old start-up still trying to create an identity and compete with Yahoo and MSN. We’ve definitely evolved and rightly or wrongly so depending on your point of view. Take for example search. Now the mobile device is an extension of our desktop. The ratio of mobile handsets to people is approaching one to one.

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