Waxing UnLyrical

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Monday Roundup: Campaigns

Waxing UnLyrical

Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? In this guest post for WUL, Josh Lyon shares five tips to avoid errors. This week’s roundup features seven posts from around the web that focus on campaigns. How NOT to Run Your Social Media.

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Should You Use a QR Code?

Waxing UnLyrical

Is your customer a tech-savvy, Smartphone-swinging hipster geek or an SMS-dependent mallrat? Whether you use QR, SMS or a mix of both (or even neither) will depend heavily on the people you’re trying to reach. Here’s a tip: do your research. Is it a broad base of consumers or just a select niche? What’s in it for them?

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