Waxing UnLyrical

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Will India See a Rise in Digital PR?

Waxing UnLyrical

With the ever-increasing competitive eco-system and never-ending client demands, traditional PR is set to face new challenges in India. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. Holding events both online and offline is now part of media management.

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