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Yeastar Simplifies Customer Communication and Engagement, Adds WhatsApp and SMS

Bill Hartzer

With the recent integration of WhatsApp and SMS, Yeastar is paving the way for businesses to revolutionize the way they interact with their customers. That’s precisely what Yeastar has achieved by introducing WhatsApp and SMS integration.

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The Beginner’s Guide to SMS Marketing: Everything You Need to Know

Hootsuite

SMS marketing can be an effective complement to social marketing, allowing you to reach customers—and potential customers—in real-time with targeted and effective messaging. Let’s look at what SMS marketing is and how you can incorporate it into your marketing strategy. What is SMS marketing? What is SMS customer service?

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Twitter Removes Millions of Accounts, Switches Off Tweets Via SMS After Vulnerability Discovered

Social Media Today

Twitter has switched off its option to access tweets via SMS in most regions after a new issue was discovered in its systems.

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Twitter’s Making SMS Two-Factor Authentication a Twitter Blue Exclusive Feature

Social Media Today

Twitter says that scammers have been abusing the current 2FA system.

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. This is a guest post from James Bentham.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Having S.M.A.R.T

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Why You Need a CPaaS Solution in Your Customer Experience Strategy

The Realtime Report

Through CPaaS, businesses can set interaction systems with customers through any channel. Notably, a full-stack CPaaS system enables flexible deployment options that can be used in multiple situations. CPaaS platforms come with a wide range of features that can create a perfect customer experience when utilized well.