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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. This is a guest post from James Bentham.

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7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015.

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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Surveys from Salesforce , V12data and Adestra : 68% of companies have integrated mobile marketing into their overall strategy.

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Everything You Need to Know on Real-Time Engagement Platform

The Realtime Report

Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. A customer engagement platform is the command center for your business’s customer data and tools.

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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

SMS Marketing is One of the Fastest Growing Channels. Plus, there are quick wins when it comes to growing your subscriber base – best practices with SMS opt-ins and website forms will help you make sure you’re staying compliant and building a list of people who actually want to hear from you.

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How To Protect The Privacy of One’s Mobile Device

The Realtime Report

Google’s Consumer Barometer survey says that users are five times more likely to go online via their phones. NordVPN has put together some advice on how to protect one’s privacy on a mobile phone: Recognize suspicious SMS. Users should be careful about clicking on any SMS links or replying to messages.

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